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College Business Plan

When you think of a college business plan , what is often the first thing you think about? The majority may say a business idea of setting up a college or a university for local and international students. Another may see it as a school that offers business as part of their academic course. What reason may it be or what idea you may have, it is always best to have and match it with a business plan. Making a college business plan will also matter and help you in the long run. With that, here are example templates you can download to start now. 

10+ College Business Plan Examples

1. college business plan template.

• Google Docs

2. Centennial College Business Plan

Size: 586 KB

3. Professional College Business Plan

Size: 895 KB

4. College Business Plan in PDF

Size: 122 KB

5. Developed College Business Plan

6. College Leadership Business Plan

Size: 167 KB

7. National College Business Plan

Size: 181 KB

8. Secondary College Business Plan

Size: 314 KB

9. Operational College Business Plan

10. College Business Operation Plan

11. Community College Business Plan

Size: 235 KB

What Is a College Business Plan?

A college business plan is a handy tool used in order to guide the user to better success and better roads. When you think of starting up a college, or adding a business course to a college, you will also need a business plan with it. A college business plan is seen as a means of gathering steps to making it work. May it be through a simple business plan or a complex one. Regardless, the main purpose of a college business plan is to gather steps or strategies to reach the main goal.

How to Create a College Business Plan

When you plan to make a college business plan, you think carefully about the steps that go with it. The most basic thing to see in a college business plan is the summary of your business and of course the marketing strategies. But these are not enough to make your business plan. To get a good idea, here are simple steps to create your college business plan.

Step 1: Always Plan Ahead

This may sound cliché but the most important thing to remember and to get started is to plan ahead . Do some brainstorming and get to know what you want in your business. This helps by making your college business plan better and can reap a better and positive result. Part of planning ahead is to plan for a title page, a title, or a goal you want to achieve. This can sometimes come off as the most difficult part of the entire business plan.

Step 2: Create Your Executive Summary

The next will be to create your executive summary . In this section of your business plan, you will be talking about your business, the timeline of your business, and any information that will help you explain about your business. Basically the executive summary gives you the opportunity to expound on your business and the description and nature of your college business.

Step 3: Discuss Marketing Strategies

Third step to your college business plan is to discuss marketing strategies . Marketing strategies help in maintaining your business goals. If you are not sure where to begin with your marketing strategies, you can always make a marketing strategies checklist . As this also creates ways in helping you figure out how to attract customers or clients to your business. They must also be practical for your business and your management team to do, or the whole marketing plan and strategies will be pointless.

Step 4: Check on Your Business Plan

From the first three steps to creating your college business plan, you may think that everything will be enough. You must be open to checking, updating, and reviewing your college business plan. The whole point of it is to make sure you are open to the ideas of updating progress reports you are going to be getting through the business plan milestones.

What is a business plan?

A business plan is a lengthy document that has a complete detail of how a business you plan to set up is recorded. The business plan is also seen as a tool or a roadmap to help you find out the best roads to setting up a successful business.

Why do you need to update your business plan?

The main purpose for updating your business plan is because every progress is important. Every single detail that may show positive or negative changes have to be reported in order to keep your business plan updated as well.

What factors are in a business plan?

The factors you need in order to complete a business plan are the most simple and basic things like:

• executive summary
• practical strategies and steps
• a practical timeline and milestones

When you think of a college business plan, you know for a fact that you will need to make the business plan in a practical manner. Your business plan must have everything that you need to make this a success. With that, download any of the examples to start your college business plan now.

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School Business Plan Template

Written by Dave Lavinsky

School Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their schools.

If you’re unfamiliar with creating a school business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a school business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your school as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a school or grow your existing school, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your school to improve your chances of success. Your school business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Schools

With regards to funding, the main sources of funding for schools are donations and gifts, tuition, personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for schools.

Finish Your Business Plan Today!

How to write a business plan for a school.

If you want to start a school or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your school business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of school you are running and the status. For example, are you a startup, do you have a school that you would like to grow, or are you operating a chain of schools?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the school industry.
• Discuss the type of school you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of school you are operating.

For example, you might specialize in one of the following types of schools:

• Private K-12 school : this type of school typically charges tuition, and may be affiliated with a religious organization, or specialize in a particular learning method.
• Charter school: this type of school offers primary or secondary education for a tuition, and may receive some public funding, and/or donations. These schools require their students to take state-mandated exams.
• Special subject school: this type of school specializes in teaching a specific subject, such as driving, first-aid, self-defense, fine arts, language, or general tutoring.
• Preschool: this type of school typically serves children who are aged 3 and 4. These schools prepare young children to enter formal education, and are funded by some combination of tuition, donations, and government grants.

In addition to explaining the type of school you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of students served, the number of students accepted into elite formal education institutions, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the school industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the school industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your school business plan:

• How big is the school industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your school? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your school business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families with elementary-aged children, families with high-school-aged children, families with preschool children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of school you operate. Clearly, families with high schoolers would respond to different marketing promotions than families with preschoolers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other schools.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes public schools, virtual schools, and families who do homeschooling. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of students do they serve?
• What type of school are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide specialized instruction, either in subject or in method?
• Will you offer courses or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a school business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of school that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide religious-focused K-8 education, college preparatory courses, or single-subject instruction like driving or fine arts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the courses and/or extracurricular activities you offer and their prices.

Place : Place refers to the site of your school. Document where your company is situated and mention how the site will impact your success. For example, is your school located in a growing neighborhood, in the city center, or will you operate purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your school marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your school, including answering calls, planning and delivering instruction, applying for grants, fundraising, performing administrative tasks, overseeing instructors, handling discipline, scheduling and monitoring extracurricular activities, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to enroll your Xth student, or when you hope to reach $X in revenue. It could also be when you expect to expand your school to a new city.  

Management Team

To demonstrate your school’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing schools. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in running a school or experience with public school administration or who has served on a public school board.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you enroll 100 or 1,000 students per semester, and/or offer extracurricular activities? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your school, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a school:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your school location lease or a list of elective courses or extracurricular activities you will offer.  

Writing a business plan for your school is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the school industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful school.  

School Business Plan FAQs

What is the easiest way to complete my school business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your school business plan.

How Do You Start a School?

Starting a school is easy with these 14 steps:

• Choose the Name for Your School
• Create Your School Business Plan
• Choose the Legal Structure for Your School
• Secure Startup Funding for Your School (If Needed)
• Secure a Location for Your Business
• Register Your School with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your School
• Buy or Lease the Right School Equipment
• Develop Your School Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your School
• Open for Business

Learn more about   how to start your own school .

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OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

Business Plan Template for College Students

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Starting a business as a college student can be both exciting and challenging. You have big dreams and innovative ideas, but how do you turn them into a successful reality? ClickUp's Business Plan Template for College Students is here to guide you every step of the way!

With this template, you can:

• Clearly define your business goals and strategies for success
• Create a comprehensive financial plan and projections to attract investors
• Identify potential obstacles and develop contingency plans
• Effectively communicate your business ideas to stakeholders and secure funding or resources

Don't let your entrepreneurial dreams fade away. Use ClickUp's Business Plan Template for College Students to bring your vision to life and make a lasting impact in the business world. Start planning and building your future today!

Business Plan Template for College Students Benefits

Starting a business as a college student is an exciting and challenging endeavor. With a Business Plan Template for College Students, you can:

• Clearly articulate your business goals and strategies, giving potential investors and partners a comprehensive understanding of your vision
• Create a solid financial forecast that demonstrates the potential profitability of your venture, increasing your chances of securing funding or resources
• Identify potential obstacles and develop contingency plans to mitigate risks, ensuring your business is well-prepared for any challenges that may arise
• Effectively communicate your business idea to others, including professors, mentors, and potential customers, gaining valuable feedback and support for your startup.

Main Elements of College Students Business Plan Template

ClickUp's Business Plan Template for College Students provides a comprehensive framework for college students to develop and present their business ideas effectively:

• Custom Statuses: Easily track the progress of each section of your business plan with statuses such as Complete, In Progress, Needs Revision, and To Do.
• Custom Fields: Use custom fields like Reference, Approved, and Section to add important details to your business plan, such as references, approval status, and specific sections.
• Custom Views: Access different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to organize your business plan information, track progress, create a timeline, and refer to a guide to get started.
• Collaboration Tools: Collaborate with team members, mentors, or advisors by assigning tasks, adding comments, and attaching files directly within the template.
• Goal Tracking: Set goals within your business plan and use ClickUp's Goals feature to track their progress and measure success.
• Document Management: Store important documents, financial projections, and market research within ClickUp's Docs feature for easy access and reference.

How To Use Business Plan Template for College Students

If you're a college student looking to start your own business, using ClickUp's Business Plan Template can help you get organized and create a solid plan for success. Just follow these six steps:

1. Define your business idea and goals

Start by clearly defining your business idea and the goals you want to achieve. What problem does your business solve? Who is your target audience? What are your short-term and long-term goals? Take the time to brainstorm and outline these key details.

Use a Doc in ClickUp to document your business idea and goals.

2. Conduct market research

Next, conduct thorough market research to understand your industry, competition, and target market. Identify trends, customer needs, and potential challenges. This research will help you refine your business idea, identify opportunities, and develop strategies to stand out in the market.

Use the Table view in ClickUp to organize and analyze your market research data.

3. Plan your products or services

Based on your market research, plan out the products or services you will offer. Determine their unique selling points, pricing strategy, and how they will meet the needs of your target market. Consider any additional features or benefits that will set you apart from competitors.

Create tasks in ClickUp to outline and organize your product or service plans.

4. Develop a marketing strategy

Now it's time to develop a comprehensive marketing strategy to promote your business and attract customers. Identify the most effective channels to reach your target audience, such as social media, content marketing, or email campaigns. Outline your branding, messaging, and promotional tactics.

Use the Board view in ClickUp to visually plan and track your marketing initiatives.

5. Create a financial plan

A solid financial plan is crucial for any business. Determine your startup costs, revenue projections, and expenses. Create a budget that includes marketing, operations, and any other necessary expenses. Consider different funding options and outline your financial goals for the first year and beyond.

Use custom fields in ClickUp to track and analyze your financial projections.

6. Review and revise

Once you have completed your business plan using ClickUp's template, review it thoroughly and make any necessary revisions. Share it with trusted mentors, advisors, or teammates for feedback. Continuously update and refine your plan as your business evolves.

Set recurring tasks in ClickUp to regularly review and update your business plan.

Get Started with ClickUp’s Business Plan Template for College Students

College students who are starting their own businesses or pursuing entrepreneurial ventures can use the ClickUp Business Plan Template to effectively communicate their business ideas and secure funding or resources for their startups.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive business plan:

• Use the Topics View to outline and organize different sections of your business plan, such as Executive Summary, Market Analysis, Marketing Strategy, Financial Projections, etc.
• The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
• The Timeline View will allow you to set deadlines and visualize the timeline for completing each section of your business plan
• The Business Plan View will provide a holistic overview of your entire business plan, allowing you to see how different sections fit together
• The Getting Started Guide View will provide step-by-step instructions and resources to help you navigate through the business planning process
• Utilize custom fields like Reference, Approved, and Section to add additional information and categorize different aspects of your business plan
• Regularly update and revise your business plan as you progress, ensuring that it reflects the most accurate and up-to-date information.
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The more you learn, the more you grow! Get prepared with our sample business plans for education, preparation, vocational, and other training-related businesses.

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Empowering Success: How to Write a Business Plan in College

Table of contents

College is the perfect time to start a business. You have access to resources, experts, and a supportive community that can help you bring your ideas to life. But how do you go from conception of the idea to actualization?

This is where a business plan comes into the picture.

A business plan is a detailed roadmap that outlines your goals and objectives, strategies, target market, and financial projections. Not only does it help you clarify your ideas, but it also communicates to potential investors and partners that you are serious about the business.

What are the 3 Cs of a business plan?

The 3 Cs of a business plan are concept, customer, and cash flow.

The concept is the business idea, including the products and services you want to offer. The customer is the target audience or the market to which you intend to sell your products and services, while the cash flow involves an effective financial plan and budget for your business.

Why is a business plan an important document for entrepreneurs?

A business plan is an essential document for entrepreneurs because it helps you refine your business idea, assess market opportunities, and provide a roadmap for your business. A well-crafted business plan can help you secure funding from investors, establish your credibility as a business owner, and track your progress against your goals.

Let’s take a look at the elements of a successful business plan for college entrepreneurs to help you start your business with a clear vision.

1. Executive summary

The executive summary is the first and most crucial part of a business plan. This should be a brief, one-page overview of your entire business plan.

The executive summary should provide a clear and concise summary of your business, including its purpose, the products or services, the target market, and the financial projection. Keep in mind that this section is the first thing a potential investor or partner will read, so make it grab attention and highlight what makes your business special.

It’s always best to write it last as it summarizes the entire business plan. Be sure to keep the summary clear, concise, and no more than one page.

2. Business description

In this section, you need to describe the products or services your business offers and how they solve a problem or fulfill a need in the market.

Include information on the features and benefits of your products/services and why the target market will be interested in buying from you.

Break down the features and discuss how they differ from your competitors. Remember, this section is where you should show off the unique aspects of your business, so be specific and avoid vague language.

Need a hand? Writers Per Hour’s expert business plan writers can help you write a 100% original business plan that is well-written and thought-through. Our writers will manage the end-to-end process from research to writing and editing, helping you submit a professional business plan that is sure to impress.

3. Business goals and objectives

Every business needs a clear set of goals and objectives to work towards. Outline your short-term and long-term goals and objectives and explain why they are important.

Your goals should be focused on generating revenue, customer acquisition, market share, and profitability. Make sure they are specific, measurable, achievable, relevant, and time-bound (SMART).

Let’s say you’re starting a gourmet coffee business. An example of a business goal can be to capture 30% of the local market share for gourmet coffee within the first three years of operation.

Objectives are the specific actions that you will take to achieve your goals. They will help you and your team stay focused and on track toward achieving the set goals. Remember, you’ll need to track your progress regularly and adjust your objectives and goals accordingly.

4. Mission and vision

Your business's mission and vision statements communicate its purpose and values. Mission statements describe what you do, who you do it for, and how you do it, while vision statements describe the future you are working towards.

Here are examples of the vision and mission statements for your gourmet coffee business:

Vision: To become the premier destination for coffee enthusiasts, known for our exceptional quality and innovative flavors, inspiring a deep appreciation for the art and craft of gourmet coffee .

Mission: Our mission is to delight our customers with the finest quality gourmet coffee, carefully sourced from around the world and expertly crafted to perfection .

These statements are important for communicating your business's core values and beliefs. They also help you create a sense of purpose and direction and attract employees and customers who share your vision.

Both your mission and vision statements should be concise and inspirational and align with your business goals.

5. Organization and management

This section outlines the structure and management of your company. It should include information on the legal structure (e.g., whether your business is a sole proprietorship, a partnership, an LLC, or a corporation).

Here is also where you outline the key personnel that will be involved in managing the business and their roles and responsibilities. This section should also detail the company's operations, including sales, marketing, production, and logistics.

Briefly discuss your management style and the policies you have in place to ensure that your business runs smoothly.

6. SWOT analysis

Before you even think about creating a business, you must identify your unique selling point (USP), differentiating factor, or what sets your product or service apart.

Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to identify what makes your product or service unique and highlight the underlying strengths and weaknesses. This SWOT analysis is what will inform all of your marketing, branding, and growth strategies down the line.

Knowing what sets your product or service apart can also make it easier to reach your target audience.

7. Description of the target market

Understanding your target audience, where they’re located, and what they want is another critical element of a business plan.

Here, you should create your buyer personas (or profiles) that identify key demographic information (e.g., age, gender, location), interests, likes, pain points, behavior, and preferred communication channels.

Describing your target market in detail will help you understand which demographics are more likely to purchase your product or service and help you develop a targeted marketing strategy.

8. Competitive analysis and industry trends

Knowing who your competitors are and what they offer is a crucial step in creating a successful business plan. When conducting a competitive analysis, identify who else in your industry is offering similar products and services, their pricing, and their marketing strategies.

This information will help you differentiate your product or service, find gaps in the market, and give you an edge over your competitors. Alongside a competitive analysis, research key trends in your industry to create a business strategy that caters to the ever-changing demands of customers.

9. Detailed financial plan

Financial planning provides insight into the future of the business.

Start by creating a detailed budget outlining all the startup expenses and ongoing costs, including raw materials, labor, rent, licensing fees, equipment, and more.

Next, determine the funding sources of these costs. For e.g., personal savings, investors, loans, and crowdfunding.

Creating a detailed budget will give you an idea of the expected costs, cash flow, and forecasted revenue and create accountability for how you’ll be spending money. It will also help you create projections to show potential investors, banks, or loan officers to help you get financing for your business.

10. Marketing strategy

Your business plan can never be complete without a comprehensive marketing strategy.

This element is essential to help you find and retain your target customers. Make sure you develop a complete marketing strategy that includes both digital and traditional outreach methods.

Social media, websites, email lists, and SEO tactics are some digital marketing strategies that can significantly improve visibility and brand positioning.

You can also implement traditional methods like print media (e.g., fliers and banners), in-person, or product-based advertising.

11. Legal implications

Before starting your business, you need to determine the legal requirements for operating in your jurisdiction.

This includes your business structure, tax requirements, licenses, permits, and insurance. You may need to register your business with the government, obtain permits or licenses, and apply for an Employer Identification Number (EIN).

Knowing the legal requirements for your business will help you avoid costly fines and any legal problems down the road.

12. Sales forecast

Finally, your business plan should include a sales forecast with specific timelines. A sales forecast predicts the revenue you expect your business to generate in a given period, say for the first year.

Depending on your business goals, you can create a daily, weekly, monthly, or annual sales forecast. When creating your sales forecast, consider the following questions:

How much revenue will you generate from each product/service?

How many units do you expect to sell in the specified period?

How much will it cost to produce your product or deliver your service?

A sales forecast will help you plan marketing and advertising campaigns and develop financial projections for your business. It will also help you to track your progress and make informed decisions to achieve your goals.

Starting a business is one of the best ways for college entrepreneurs to supplement their income and meet their needs in college . Whether you’re planning to start a business after college or just starting a part-time venture while still studying, never skip the critical step of writing a business plan.

Through your business plan, you’ll get a clear understanding of the feasibility of your business idea and plan how your business will operate and succeed. Moreover, you can always present it to potential partners or investors who can help you scale up and grow your business faster!

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How to write a business plan for a technical and vocational college?

Writing a business plan for a technical and vocational college can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a technical and vocational college business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a technical and vocational college?

What information is needed to create a business plan for a technical and vocational college.

• What goes in the financial forecast for a technical and vocational college?
• What goes in the written part of a technical and vocational college business plan?
• What tool can I use to write my technical and vocational college business plan?

Having a clear understanding of why you want to write a business plan for your technical and vocational college will make it simpler for you to grasp the rationale behind its structure and content. So before delving into the plan's actual details, let's take a moment to remind ourselves of the primary reasons why you'd want to create a technical and vocational college business plan.

To have a clear roadmap to grow the business

Small businesses rarely experience a constant and predictable environment. Economic cycles go up and down, while the business landscape is mutating constantly with new regulations, technologies, competitors, and consumer behaviours emerging when we least expect it.

In this dynamic context, it's essential to have a clear roadmap for your technical and vocational college. Otherwise, you are navigating in the dark which is dangerous given that - as a business owner - your capital is at risk.

That's why crafting a well-thought-out business plan is crucial to ensure the long-term success and sustainability of your venture.

To create an effective business plan, you'll need to take a step-by-step approach. First, you'll have to assess your current position (if you're already in business), and then identify where you'd like your technical and vocational college to be in the next three to five years.

Once you have a clear destination for your technical and vocational college, you'll focus on three key areas:

• Resources: you'll determine the human, equipment, and capital resources needed to reach your goals successfully.
• Speed: you'll establish the optimal pace at which your business needs to grow if it is to meet its objectives within the desired timeframe.
• Risks: you'll identify and address potential risks you might encounter along the way.

By going through this process regularly, you'll be able to make informed decisions about resource allocation, paving the way for the long-term success of your business.

To maintain visibility on future cash flows

Businesses can go for years without making a profit, but they go bust as soon as they run out of cash. That's why "cash is king", and maintaining visibility on your technical and vocational college's future cash flows is critical.

How do I do that? That's simple: you need an up-to-date financial forecast.

The good news is that your technical and vocational college business plan already contains a financial forecast (more on that later in this guide), so all you have to do is to keep it up-to-date.

To do this, you need to regularly compare the actual financial performance of your business to what was planned in your financial forecast, and adjust the forecast based on the current trajectory of your business.

Monitoring your technical and vocational college's financial health will enable you to identify potential financial problems (such as an unexpected cash shortfall) early and to put in place corrective measures. It will also allow you to detect and capitalize on potential growth opportunities (higher demand from a given segment of customers for example).

To secure financing

Crafting a comprehensive business plan for your technical and vocational college, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your technical and vocational college has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your technical and vocational college, let's delve into the necessary information needed to craft an effective plan.

Writing a technical and vocational college business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a technical and vocational college

As you consider writing your business plan for a technical and vocational college, conducting market research becomes a vital step to ensure accurate and realistic financial projections.

Market research provides valuable insights into your target customer base, competitors, pricing strategies, and other key factors that can significantly impact the commercial success of your business.

Through this research, you may uncover trends that could influence your technical and vocational college.

You may find that potential students may be more interested in flexible learning options, such as online or part-time courses. Additionally, you could discover that there might be a need for more courses related to emerging technologies, such as artificial intelligence or big data.

Such market trends play a significant role in forecasting revenue, as they offer valuable data about potential customers' spending habits and preferences.

By incorporating these findings into your financial projections, you can present investors with more accurate information, helping them make informed decisions about investing in your technical and vocational college.

Developing the marketing plan for a technical and vocational college

Before delving into your technical and vocational college business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a technical and vocational college

Whether you are at the beginning stages of your technical and vocational college or expanding its horizons, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is vital to ensure your business's success.

To achieve this, both the recruitment and investment plans must align coherently with the projected timing and level of growth in your forecast. It is essential to secure appropriate funding for these plans.

Staffing costs for a technical and vocational college might include salaries for teachers, administrators, and support staff, as well as benefits such as health insurance and retirement contributions. Equipment costs could include computers, software, textbooks, lab equipment, and other materials needed for teaching and learning.

To create a financial forecast that accurately represents your business's outlook, remember to factor in other day-to-day operating expenses.

Now that you have all the necessary information, it's time to dive in and start creating your business plan and developing the financial forecast for your technical and vocational college.

What goes into your technical and vocational college's financial forecast?

The financial forecast of your technical and vocational college's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a technical and vocational college are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a technical and vocational college shows how much revenue and profits your business is expected to generate in the future.

Ideally, your technical and vocational college's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established technical and vocational college. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your technical and vocational college

Your technical and vocational college's forecasted balance sheet enables the reader of your plan to assess your financial structure, working capital, and investment policy.

It is composed of three types of elements: assets, liabilities and equity:

• Assets: represent what the business owns and uses to produce cash flows. It includes resources such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: represent funds advanced to the business by lenders and other creditors. It includes items such as accounts payable (money owed to suppliers), taxes due and loans.
• Equity: is the combination of what has been invested by the business owners and the cumulative profits and losses generated by the business to date (which are called retained earnings). Equity is a proxy for the value of the owner's stake in the business.

Your technical and vocational college's balance sheet will usually be analyzed in conjunction with the other financial statements included in your forecast.

Two key points of focus will be:

• Your technical and vocational college's liquidity: does your business have sufficient cash and short-term assets to pay what it owes over the next 12 months?
• And its solvency: does your business have the capacity to repay its debt over the medium-term?

The projected cash flow statement

A cash flow forecast for a technical and vocational college shows how much cash the business is projected to generate or consume.

The cash flow statement is divided into 3 main areas:

• The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
• The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
• The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your technical and vocational college business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The sources and uses table or initial financing plan is a key component of your business plan when starting a technical and vocational college.

It shows where the capital needed to set up the business will come from (sources) and how it will be spent (uses).

This table helps size the investment required to set up the technical and vocational college, and understand how risks will be distributed between the business owners, and the financiers.

The sources and uses table also highlights what the starting cash position will be. This is key for startups as the business needs to have sufficient funding to sustain operations until the break-even point is reached.

Now that you have a clear understanding of what will go into the financial forecast of your technical and vocational college business plan, let's have a look at the written part of the plan.

The written part of a technical and vocational college business plan

The written part of a technical and vocational college business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Throughout these sections, you will seek to provide the reader with the details and context needed for them to form a view on whether or not your business plan is achievable and your forecast a realistic possibility.

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your technical and vocational college's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your technical and vocational college's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

The second section in your technical and vocational college's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your technical and vocational college, you may emphasize its access to a large labor market and highly skilled workforce.

You could also note that the region is home to several major universities and colleges, providing students with access to a highly educated population. Additionally, the area may have a diverse economy with a variety of industries, providing students with access to a range of internship and job opportunities.

Furthermore, the region could be a prime location for a technical and vocational college due to its proximity to major transportation hubs, allowing students to access other regions easily. Finally, you could emphasize the region's ability to attract students from a variety of backgrounds, as the area could be known for its vibrant cultural attractions and diverse communities

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your technical and vocational college business plan should include a detailed description of what your company sells to its customers. 

For example, your technical and vocational college might offer a variety of online and in-person courses in areas such as business, technology, engineering, and hospitality. Additionally, your school might offer career counseling services to help students identify and pursue job opportunities that align with their skills and interests. Finally, the college could provide job placement services to assist with resume writing, interviewing techniques, and networking. These services can help students gain the knowledge, skills, and experience needed to launch successful careers.

The reader will want to understand what makes your technical and vocational college unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When outlining your market analysis in the technical and vocational college business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your technical and vocational college, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your technical and vocational college targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include individuals who are looking for career-oriented education. This could include students who have just graduated high school but are looking for a more specialized education, as well as people who are looking to switch their career paths. This could be anyone from a recent college graduate to someone looking to pursue a new career several years into their current role.

In the competition subsection, introduce your main competitors and explain what sets your technical and vocational college apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your technical and vocational college.

5. The strategy section

When crafting the strategy section of your business plan for your technical and vocational college, it's important to cover several key aspects, including your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, clearly explain what sets your company apart from competitors. This is particularly critical if you're a startup, as you'll be trying to establish your presence in the marketplace among entrenched players.

The pricing strategy subsection should demonstrate how you aim to maintain profitability while offering competitive prices to your customers.

For the sales & marketing plan, outline how you plan to reach and acquire new customers, as well as retain existing ones through loyalty programs or special offers.

In the milestones subsection, detail what your company has achieved thus far and outline your primary objectives for the coming years by including specific dates for expected progress. This ensures everyone involved has clear expectations.

Lastly, in the risks and mitigants subsection, list the main risks that could potentially impact the execution of your plan. Explain the measures you've taken to minimize these risks. This is vital for investors or lenders to feel confident in supporting your venture - try to proactively address any objection they might have.

Your technical and vocational college faces many risks. One risk your college may face is a decrease in student enrollment. This could be due to a change in the local economy or a lack of interest in the educational programs offered. Another risk your college could face is the inability to secure funding for new programs or initiatives. This may be due to changes in the availability of government grants or a lack of local philanthropic support.

6. The operations section

The operations of your technical and vocational college must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your technical and vocational college - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You may have physical assets such as buildings and tools, as well as intellectual property such as proprietary software or trade secrets. The college might also possess the expertise of its staff and the support materials used in its courses, which could be valuable for potential investors.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we discussed earlier in this guide.

Now that you have a clear idea of what goes into a technical and vocational college business plan, let's look at some of the tools you can use to create yours efficiently.

What tool should I use to write my technical and vocational college's business plan?

In this section, we will be reviewing the two main solutions for creating a technical and vocational college business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your technical and vocational college's business plan

Using online business planning software is the most efficient and modern way to create a technical and vocational college business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your technical and vocational college's business plan

Outsourcing your technical and vocational college business plan to a business plan writer can also be a viable option.

These writers possess valuable experience in crafting business plans and creating accurate financial forecasts. Additionally, enlisting their services can save you precious time, enabling you to concentrate on the day-to-day operations of your business.

It's important to be mindful, though, that hiring business plan writers comes with a cost. You'll be paying not just for their time but also for the software they use, and their profit margin.

Based on experience, a complete business plan usually requires a budget of at least £1.5k ($2.0k) excluding tax, and more if revisions are needed after initial meetings with lenders or investors - changes often arise following these discussions.

When seeking investment, be cautious about spending too much on consulting fees. Investors prefer their funds to contribute directly to business growth. Thus, the amount you spend on business plan writing services and other consulting services should be negligible compared to the amount you raise.

Another aspect to consider is that while you'll receive the output of the business plan, you usually won't own the actual document. It will be saved in the consultant's business plan software, which will make updating the plan challenging without retaining the consultant on a retainer.

Given these factors, it's essential to carefully weigh the pros and cons of outsourcing your technical and vocational college business plan to a business plan writer and decide what best suits your business's unique needs.

Why not create your technical and vocational college's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a technical and vocational college business plan is not advisable. Allow me to explain the reasons.

Firstly, creating an accurate and error-free financial forecast on Excel or any spreadsheet demands technical expertise in accounting principles and financial modelling. Without a degree in finance and accounting and significant financial modelling experience, it's unlikely that the reader will fully trust your numbers.

Secondly, relying on spreadsheets is inefficient. While it may have been the go-to option in the past, technology has evolved, and software now performs such tasks much faster and more accurately.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software offers ease in comparing actuals versus forecasts and maintaining up-to-date forecasts for clear visibility on future cash flows, as we discussed earlier in this guide. Such tasks are cumbersome when using spreadsheets.

Now, let's address the written part of your technical and vocational college business plan. While it may be less prone to errors, using software can significantly boost productivity. Word processors lack instructions and examples for each section of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they lack automated formatting capabilities.

In summary, while some entrepreneurs may consider Word or Excel for their business plan, it's far from the best or most efficient solution when compared to specialized software.

• Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
• A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
• Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a technical and vocational college. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• How to write a 5 years business plan
• Business plan myths

Know someone who owns or wants to start a technical and vocational college? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Start-Up Resources: Write a Winning Business Plan

Click on each heading to learn more about writing a business plan.

Business Plan Basics

Buerk Center Advisory Board members’ presentations on writing a business plan.

Marc Barros , Entrepreneur, co-founder and former CEO of Contour “Start your company! . . . Did you start your company yet? . . . Seriously, you’re already behind!” Marc emphasizes the business plan as a tool to organize thoughts for a business you’ve already started. View slides

T.A. McCann , Gist T.A. is the founder and CEO of Gist, which was acquired by RIM in 2011. His past experience includes Vulcan Capital and Polaris Venture Partners, where he was an entrepreneur-in-residence. View slides

Writing Resources

Resources for writing a stellar business plan.

How to Write a Great Business Plan Harvard Business Review Thorough article that covers the essential elements that belong in a business plan. A must read for anyone about to write a business plan.

How to Structure a Business Plan Inc. Magazine Magazine Extensive resource that covers everything from idea feasibility to presentation.

How to Write a Great Business Plan Inc. Magazine Advice for small businesses on what it takes to create a solid business plan, including forming an outline, integrating financial specifics, and spelling out your marketing strategy.

Business Plan Basics MIT Excellent slide deck from the MIT Course, The Nuts and Bolts of Business Plans . Covers why you write a plan, what you should cover in it, and who should write it. Content starts on slide 13.

Writing a Business Plan Sequoia Capital Includes elements of sustainable companies and a straightforward business plan outline.

Presentations on marketing your start-up. Who are your customers? What drives them to make a purchase? How do you segment the market? How do you market your business on a shoestring budget?

Marketing in a Competitive Environment Sharelle Klaus , CEO of DRY Soda Sharelle brings more than a decade of entrepreneurial, financial and technology experience to DRY Soda. Her presentation provides the tools you need to overcome marketing challenges commonly faced by start-ups. View slides

How to Market Consumer Products Presentation Jason Stoffer , Maveron Jason is a principal at Maveron, a local VC firm that is focused solely on consumer businesses. His presentation covers the key elements of a consumer products pitch, as well as the questions you should be able to answer about your product and the market it exists in. View slides

Presentations on the fundamentals of financial projections–What are they? How do you create them? How do you avoid the common pitfalls that drive investors crazy?

SEC Filings and Forms All publicly traded companies must disclose financial information to the SEC. Research companies that have similar cost structure, distribution channels, customers, etc. to help you estimate costs for your start-up.

Financials and Funding for Start-Ups Presentations Alan Dishlip, CFO of Billing Revolution Alan joined Billing Revolution as CFO in 2009, after holding that position at WildTangent Games for five years. He has both operational and venture capital experience and has been involved in helping build and grow early-stage companies for more than 30 years. View slides

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College Business Plan Class Project

Start turning your business idea into a business plan, college students are getting an early start on writing business plans.

We’re often contacted by students who are in the midst of a college business plan class project. In fact, we’ve even been flattered to have professors contact us about using our materials for their own classes (which we have obliged).

Individuals from both groups often express the notion that it’s hard to write a plan designed to get a business loan without divulging personal information about credit worthiness, co-signors or guarantors. Stop right there!

The number one reason most entrepreneurs write a business plan should be to clarify their own ideas. This makes the endeavor ideally suited for a college business plan class project. After all, college is about learning about yourself and clarifying one’s own ideas and ambitions. Developing your plan as a class project is a safe, unique opportunity.

You’ll find that people knowledgeable in the industry you choose are more willing to share their time and critical thinking—where they might otherwise be guarded.

Some Ask – Does a Business Really Need a Business Plan to Succeed?

Not having a business plan when starting a business is like, well, starting without a plan. Rarely does a journey that is started without a plan, get you where you wanted to go. A business plan should be looked at as a valuable tool for guiding the development and growth of a business.

A well-written and well-researched business plan can help a business to:

Clearly define goals and objectives: A well-written plan helps to define the overall strategy and goals of a business, and to identify specific actions that will be taken to achieve these goals.

Secure funding: A solid plan is often required by investors or lenders as part of the funding process. It can help to demonstrate the potential for profitability and growth, which can increase the chances of securing funding.

Identify and target the right market: A business plan can help a business to identify the target market and competitors, and to develop a marketing and sales strategy that is tailored to the specific needs of the market.

Plan for growth: A sound plan can be used to track progress and make decisions about future growth, and to identify potential challenges that may need to be addressed.

Communicate a vision: Your plan should communicate the vision and mission of a business to employees, partners, and investors, and help to align everyone behind the goals of the company.

That being said, a business plan is not a guarantee of success, and many successful businesses have been started without one. However, having a well-crafted plan can increase the chances of success by providing a clear roadmap for the development and growth of the business.

Your College Business Idea Could Be the Next Big Thing

The ultimate reward for clarifying your own ideas is that you might just join the ranks of mega-successful companies that started out as class projects, or by individuals still in college. They include Federal Express, Dell, Google and of course Facebook.

Regardless of whether your business plan class project is something you actually intend to pursue, find a business idea that you have some passion for. Ideally, you’ll choose an idea about which you already have some familiarity, knowledge or expertise.

It’s essential that you have the mindset of the customer of your business. Being able to think like a customer is critical to knowing how to succeed in your selected business. By contrast, few delis are started by vegetarians. Start a business in an area where you are the expert.

Create a Business in a Young Industry

Leverage your advantages.

This is where college students have an edge. They are often consumers of new products or services that older, more experienced entrepreneurs are not familiar with. Choosing a business where nobody has 10, 20 or 30 years of experience can be an advantage.

While critical thinking and careful planning will certainly still be required, you can avoid stepping into a well-established industry with clear market leaders. Establishing your own experience or knowledge as a competitive advantage is a very compelling edge to any business plan.

Practice How You’ll Play

Forget that your class project is for a class or even a grade. Approach it like you’re really going to invest your time, energy and family’s money. In the end, your business has to work as a strategic and operational blueprint for your business.

This article will help you ensure that your plan is cohesive and complete. It’s also important that it is internally consistent.

This website, SmallBusinessPlans.com has numerous business plan examples for every section of your plan. Review them all!

Business Plans Should be Internally Consistent:

Backup your sales forecasts with a sales execution plan. If your plan says that you’re going to generate $1,000,000 in revenue in year one, make sure your labor and advertising budgets support that forecast.

Find financial data for similar businesses and compare your financial forecasts—particularly in the area of expenses. Too many college business plans gloss over the details. An accurate and detailed breakdown of startup costs and on-going expenses is what separates business plans from wishful thinking.

Think carefully about your go-to-market plan. Where will you start? What is the first product or service you will offer? Who will be your early customers? Almost every $100,000,000 business started out with a few thousand dollars in sales and grew from there in a thoughtful and well-planned way. Where will you start?

What Makes a Great Business Plan?

A great business plan is one that is well-researched, well-written, and effectively communicates the key elements of your business. To determine if your plan is good, you can consider several factors.

Good Business Plans Score Well in ALL these Criteria:

Clarity and conciseness: The plan should be easy to understand and effectively communicate the key elements of your business.

Realistic and achievable goals: The plan should set realistic and achievable goals for the business, with a clear strategy for achieving them.

Market research: The plan should be based on thorough market research, and should accurately identify the target market, competitors, and the size of the market opportunity.

Financial projections: The plan should include detailed financial projections that are realistic and achievable and should demonstrate the potential for profitability and growth.

Management team: The plan should include a clear description of the management team and their qualifications and should demonstrate that the team has the skills and experience necessary to execute the plan successfully.

The Class May End, but a Business Plan is an On-Going Project

It’s worth noting that a good business plan is a living document, and it should be reviewed and updated regularly. It can also be a good idea to have it reviewed by experts or mentors who have experience in the field, they can provide valuable feedback and point out areas that need improvement.

Execution Matters Most

Also, a good business plan is not only about presenting a good idea, but also about having a solid execution plan and a realistic financial projection. It’s not just about the idea, but about the team and the market too.

Treat Your Project Like Your First Investor Pitch

Most college business plan class projects require a written document and a class presentation. The written documents are often comprehensive and thorough—the product of dividing the task among several participants.

Credibility is Key

Make sure your presentation is equally focused on being compelling. Avoid the temptation to make your presentation entertaining. Your plan and your presentation should make your audience (and especially your professor) say, “I could invest in this.” Who knows, maybe someone in your audience will connect you to your first investor, client, or business partner.

For more information on the specifics of how to write your entire plan, or specific sections, refer to our  business plan template page .

College Business Plan Hackathons

A business plan hackathon is an event where participants come together over a defined period of time, usually a few days, to develop and present business plans for new ventures or startups. The event is typically organized by a business school, incubator, accelerator, or other organization that supports entrepreneurship. The event is usually open to students, entrepreneurs, and business professionals, and participants may be required to apply in advance or pay a registration fee.

Hackathons are Happening all the Time

To find a business plan hackathon, you can search online for events in your area or check with local business schools, incubators, accelerators, or startup organizations. Many hackathons are also advertised on social media and event listing websites.

Many successful businesses have come out of hackathons. For example, in 2011, the business plan for the now-popular mobile payment company Square was developed at a hackathon event called Startup Weekend. Other successful companies that have come out of hackathons include GroupMe, which was acquired by Skype in 2011, and LaunchBit, which was acquired by Google in 2015.

No GuArantees

It’s worth noting that while a hackathon can be a great opportunity to develop a business plan and get feedback, it is not a guarantee of success. A lot depends on the quality of the team, the idea, the execution and the market. But it can be a great opportunity to gain feedback and validation for the idea.

A College Business Plan Class Project is Great Training

Business plans are not just for class projects or even startups. They can be used by any business at any stage of development. A business plan is a document that outlines the strategy, goals, and financial projections of a business. It is used to guide the development and growth of the business, and to secure funding from investors or lenders.

As you’ve likely learned in your college classes, a startup plan typically includes a description of the business idea, the market opportunity, the management team, the marketing and sales strategy, and the financial projections. These plans are used to present the business concept to potential investors, partners, and customers.

An established business may also use a business plan to set strategic goals, track progress, and make decisions about future growth. These plans may include a SWOT analysis, market and competitive analysis, and financial projections. A business plan can also be useful in helping an established business to secure additional funding, such as from a bank loan or venture capital.

What you’re learning in your college business plan project can serve you well for many years, throughout your business journey. The structured planning process can help you chart your own map to success.

Other Resources

This website, SmallBusinessPlans.com has a business plan example for every aspect of your plan, plus detailed business plan templates. The sample business plan information here is designed to help you clarify your thinking and understand what goes into sound planning. In the end, the level of effort you put into critically thinking about the execution of your business, will determine your success.

Want a great business plan template you can complete in just one day?

Click GET STARTED to access our great fill in the blank business plan. Our template is in-depth and covers all the details you need to develop a foundation for many businesses of various industries. We are so confident you will like this plan that we even offer a full money back guarantee .

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The Complete Guide to Business Ideas for College Students

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

More than ever, young people are starting businesses. We’ve long since passed the days when starting a business in college was an outlier. Coming up with strong ideas that will launch a profitable business is more important than ever.

The life of a college student is hectic. While there may be some free time, most students have a full plate of work, classes, homework, and socializing. Starting an independent business with the right business idea can make a student’s crazy schedule easier to manage because it’s more lucrative and flexible than most part-time jobs. It’s also a great way to build a solid foundation for the future.

Finding the right business idea in college can be tough because founders and inventors still in school often don’t have enough real-world experience or connections to get investor funding, anticipate urgent pain points, or recognize whether their ideas are viable. This can lead to products that aren’t practical, wasted energy and time, and administrative and legal complications. 

Why College Business Ideas Are So Important

There are many benefits to starting a business while pursuing a college degree. It’s a chance to earn extra income with flexible hours. Running a business offers professional experience and a chance to try out different niches and industries. College can be challenging for hands-on learners, and starting a business in college provides an opportunity to apply the theories and ideas that come up in the classroom.

26% of entrepreneurs start two or more businesses in their life. With each business, owners and founders learn new tools and strategies that contribute to future success. A classroom can be the best place to test a risky idea. Coming up with business ideas in college isn’t a strategy for leaving school early; it’s an opportunity to make the most of your college investment. A college campus is also a great place to build a business toolbox. 

College startups offer an opportunity to hone skill sets that may be useful in the future. For example, if your business ideas are primarily mobile apps, you may want to take computer science classes to learn how they are made (not necessarily to make them yourself). Relevant college courses that relate to your business ideas can provide a better foundation for communication with your future team and help you set realistic expectations for your industry. 

Learning new skills can also connect you to people who share your passion and help hone your business ideas. Starting a business in college can also make it easier to narrow your sights on the right job after graduation.

Even better, students have access to heavy discounts to set up technology for a new business.  Colleges may offer copying and printing services, free Wi-Fi, extensive libraries, and private online resources that make it easier and less expensive to launch a business. And there’s no better place than a college campus for word-of-mouth advertising.

How To Develop Business Ideas As a College Student

42% of startups fail because the business idea isn’t something customers need. Instead of running with any business idea while in college, focus on the right one. 

When you’re trying to find the perfect product to sell, there are three questions that you should ask:

• What do people need?
• What do you love?
• What do you know?

Let’s dive into each of these further.

1. What do people need?

Start with your daily life and any problems you run into regularly. Many of these problems won’t seem like a big deal, like the fruit you buy at the grocery store molding before you can eat it. But you aren’t the only one to encounter it. You could invent or find a dropshipped product that can slow the molding process and keep your fruit fresh to solve this problem. Or maybe you want to address financial planning and budgeting for students with an app.

As you’re looking for problems to solve, think about the industries the problem relates to and other related problems. Then keep brainstorming about what manufacturing and development might look like or the supply chain. 

It might feel like these concerns are too complex to worry about yet. Still, if you plan to start a business while in college, you’ll soon realize that thinking about any new ideas from every possible angle is necessary for success. 

Excellent planning can cut down on risk, open up exciting avenues for growth, and help build the relationships any startup needs.

The problem you aim to solve does not need to require a product. Perhaps you encounter an issue of time, such as needing someone to walk your dog during the day while you work.

Other examples of business ideas that may solve a problem include:

• App development
• Dog walking
• Virtual assistant
• Tech support
• Affiliate marketing

When looking for problems to solve, involve others. Ask friends or family members what daily issues they’d like to fix, mitigate, or solve. Research what people search for or buy online and what issues they aim to solve or prevent.

2. What do you love?

Another great source for business ideas is your hobbies and passions. The business idea will connect to the communities you are already part of. The challenges and pain points will be easy for you to understand because of your experience and expertise.

Launching a business is more than making money. It’s easy to bail on a struggling business when it’s not a passion project, so coming up with original ideas is a better strategy than pulling from a list of someone else’s college business ideas. 

The right business for college students won’t just turn a profit. It will be a mission to dedicate significant time and energy to. Maybe you made memes for fun in high school. You could build a business in social media management in college. Find an area you already have relevant experience in and turn it into a service you can offer for profit. Other passion-based business ideas might be:

• Creating or testing video games
• Starting a blog
• Running a podcast
• Editing term papers
• Creating crocheting, knitting, or sewing patterns
• Logo and graphic design

Think about the things you already enjoy and see if there’s a way to turn that into a profitable venture.

3. What do you know?

For some, the first step toward a new business idea will pop up while on campus. For example, suppose you were at a career fair and noticed that students asked for assistance with grad school applications or career advice. In that case, you might think about creating a career consulting and application review service for students on campus. 

There are a ton of business ideas that would work at any college or university. Make the most of college connections, classrooms, and concerns. These business ideas can work on any campus:

• Tutoring/teaching
• Event planning
• Personal training or exercise classes
• Moving and packing services
• Lawn care/landscaping
• Painting and general handyman services

Consider what you already know how to do and who you know that may be looking for help. Use these answers to identify where you can make a difference.

Quick Tips To Improve & Refine Your Business Ideas 

Whether you’re just starting or have been playing with business ideas for a while, these quick tips can help you hone your loose thoughts into a tight business idea to start while in school.

Find a niche

No matter what business idea comes out on top, there will be stiff competition. In addition to popular local businesses, any new company will compete with a rapidly growing online market. 

It may seem counterintuitive, but the most effective way to grow an audience for a new business is to select a small and specific segment of people to market to. For a baking business, this might mean limiting baked goods to custom-decorated cookies or wedding cakes. For a personal trainer, focus on a specific type of exercise or a single type of fitness you excel at, like strength training for endurance runners. 

Every industry can benefit from innovative ideas, and the deeper you go into an area of interest, the more potential problems and solutions will rise to the surface. 

Ask a mentor

An excellent resource for college business ideas is the campus community. College is typically a moment where there is more time to try new things, meet new people, and learn from experts in different areas of study. 

These qualities make any college campus a hotbed of exciting and valuable business ideas. Set up an appointment with a mentor or professor on campus, organize a meeting with like-minded friends to brainstorm ideas, or set up a spot on campus that’s ideal for meeting new people and collect their opinions about your latest product ideas.

If you can find an expert or professor in the field of your general business ideas, having a mentor can be extremely valuable for first-time entrepreneurs. 

Read reviews

If you have a niche but haven’t settled on “the” business idea yet, start reading product or service reviews in your area of interest. You’ve probably had multiple “Aha!” moments scanning reviews in the past but didn’t write your ideas down because you were too busy shopping! 

Reviews are also a great resource to refine and develop an idea that’s still in progress. Learn from someone else’s mistakes before investing your time and energy in a new college business.

Be sure to look at negative reviews, too. As you read through what actual users and customers have to say about products and services in the area you’re interested in, you’ll see where companies are doing things well and where there is a problem to solve or a challenge that needs addressing. Researching user experiences is part of a broader concept called market research, which includes identifying pain points.

Long-Term Strategies for the Right Business Ideas for College Students

While the above tips are things you can start doing right now to come up with business ideas, these tips and strategies are looking to your long-term success.

Practice giving and receiving feedback

Students in creative majors get a lot of practice taking criticism since most writing and visual arts classes focus on making projects and participating in classroom critiques. Most other majors don’t get as much of this experience, but it’s essential to learn how to accept and use critical feedback on your ideas, especially if they have significant personal meaning. 

Criticism can be tough to take and sometimes our emotional responses to criticism can overpower the value of the critical input that we receive. Try to remember that anyone offering feedback is a potential future customer. There’s a good chance that anything that you’re hearing in a critique will come up again once people are paying for your products.

Practice giving constructive criticism and asking for it back from others on your ideas, business plan, and more. Don’t get defensive. Instead, reflect on the feedback and see if it makes sense with what you’re trying to build and accomplish. 

Remember, just because you receive feedback does not mean that you’ll implement all of it. Think critically about all feedback and criticism you receive and identify what makes sense to use and what doesn’t.

Come up with a business plan

Do you want your new business to last beyond college, or is it just something for right now? Starting any business is a commitment, so it’s smart to think about the long-term costs and benefits of each business idea. 

As you evaluate each of your business ideas, ask yourself:

• What will it take to scale? (tools, resources, labor, etc.)
• What are the risks?
• Will you need to hire help to make it work?
• Does the idea require skills and knowledge you don’t have yet?
• What kind of funding will the idea need? 

As you are getting ready to launch your new business, take the time to write a real business plan. Business plans include details like your market research, your specific products and/or services, your sales and marketing strategies, your plan for funding and investments, and more. You may not think you need one yet, but having a detailed business plan increases your chances of success with your new company.

You can use business plan software to assist in this step. A great software we recommend for beginners is LivePlan . LivePlan will walk you through the entire business plan process piece by piece, and even includes templates so that you aren’t starting from scratch. With the tutorials and support for first-time business owners, you can’t go wrong with LivePlan. 

LivePlan’s Standard package is just $15 per month and includes step-by-step instruction, a pitch builder, over 500 sample plan templates, financial forecasting, and financial statements. Plus, it comes with a 60-day money-back guarantee.

Start small and grow slowly

An initial great idea doesn’t always lead to a great business. What can seem like tiny details in the planning process can have a significant future impact on the product, marketing, and sales. Take some time to experiment and test ideas before jumping on your first inspiration.

The right business idea for a college student like you won’t be the best business idea for everyone. A valuable business idea should be fit for your unique skills and abilities. It should be something you can create and run in the extra time you have available during the school year and holiday breaks. You’ll also want it to be something you enjoy or care about enough that you will put your business ahead of the friends and activities outside of school that are also vying for your time and attention.

When a business sees early success, it can feel like every moment should go toward growing the business. But if your business idea gets big too fast, you’ll be unable to balance school and work, and both will suffer. Look for ideas with growth potential that you can start small, like a t-shirt business on campus. As school becomes less demanding and your marketing and business operations skills improve, you’ll find the right time to add new products, expand to other campuses, or start utilizing social media.

As you start coming up with business ideas, this guide for starting a business for under $100 will walk you through creating a business plan, naming your business, and setting up hosting and a domain name.

The most budget-conscious way to launch a new business is to start an ecommerce site. This simple guide, How to Start an Online Store and Make Your First Sale , has everything you need to start selling with your new business idea!

And after launching your business, don’t sit on branding! Here is a guide to building your brand and why it is your most powerful marketing tool.

Make your website better. Instantly.

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24 of My Favorite Sample Business Plans & Examples For Your Inspiration

Published: February 06, 2024

I believe that reading sample business plans is essential when writing your own.

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As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

But what does a good business plan look like? And how do you write one that’s both viable and convincing. I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Format

Business plan types, sample business plan templates, top business plan examples.

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. To me, the same logic applies to business.

If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.

Business plans guide you along the rocky journey of growing a company. And if your business plan is compelling enough, it can also convince investors to give you funding.

With so much at stake, I’m sure you’re wondering where to begin.

Free Business Plan Template

The essential document for starting a business -- custom built for your needs.

• Outline your idea.
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You're all set!

Click this link to access this resource at any time.

Fill out the form to get your free template.

First, you’ll want to nail down your formatting. Most business plans include the following sections.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. 

Why? Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan. This is important, because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary:

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front, and this is a great opportunity to showcase your impact.

Need some extra help firming up those business goals? Check out HubSpot Academy’s free course to help you set goals that matter — I’d highly recommend it

Products and Services

To piggyback off of the company description, be sure to incorporate an overview of your offerings. This doesn’t have to be extensive — just another chance to introduce your industry and overall purpose as a business.

In addition to the items above, I recommend including some information about your financial projections and competitive advantage here too.:

Keep in mind you'll cover many of these topics in more detail later on in the business plan. So, keep the executive summary clear and brief, and only include the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template:

This executive summary is so good to me because it tells potential investors a short story while still covering all of the most important details.

Image Source

Tips for Writing Your Executive Summary

• Start with a strong introduction of your company, showcase your mission and impact, and outline the products and services you provide.
• Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business.
• Be sure to highlight your value proposition, market opportunity, and growth potential.
• Keep it concise and support ideas with data.
• Customize your summary to your audience. For example, emphasize finances and return on investment for venture capitalists.

Check out our tips for writing an effective executive summary for more guidance.

2. Market Opportunity

This is where you'll detail the opportunity in the market.

The main question I’d ask myself here is this: Where is the gap in the current industry, and how will my product fill that gap?

More specifically, here’s what I’d include in this section:

• The size of the market
• Current or potential market share
• Trends in the industry and consumer behavior
• Where the gap is
• What caused the gap
• How you intend to fill it

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, and SOM analysis and perform market research on your industry.

You may also benefit from creating a SWOT analysis to get some of the insights for this section.

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Tips for Writing Your Market Opportunity Section

• Focus on demand and potential for growth.
• Use market research, surveys, and industry trend data to support your market forecast and projections.
• Add a review of regulation shifts, tech advances, and consumer behavior changes.
• Refer to reliable sources.
• Showcase how your business can make the most of this opportunity.

3. Competitive Landscape

Since we’re already speaking of market share, you'll also need to create a section that shares details on who the top competitors are.

After all, your customers likely have more than one brand to choose from, and you'll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover:

• Industry trends that other brands may not be utilizing
• Strengths in your competition that may be obstacles to handle
• Weaknesses in your competition that may help you develop selling points
• The unique proposition you bring to the market that may resonate with customers

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan below shows a clear outline of who the top competitors are.

It also highlights specific industry knowledge and the importance of location, which shows useful experience in this specific industry. 

This can help build trust in your ability to execute your business plan.

Tips for Writing Your Competitive Landscape

• Complete in-depth research, then emphasize your most important findings.
• Compare your unique selling proposition (USP) to your direct and indirect competitors.
• Show a clear and realistic plan for product and brand differentiation.
• Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
• Outline growth opportunities from a competitive perspective.
• Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience?

If your immediate answer is "everyone," you'll need to dig deeper. Here are some questions I’d ask myself here:

• What demographics will most likely need/buy your product or service?
• What are the psychographics of this audience? (Desires, triggering events, etc.)
• Why are your offerings valuable to them?

I’d also recommend building a buyer persona to get in the mindset of your ideal customers and be clear on why you're targeting them.

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

Tips for Writing Your Target Audience Section

• Include details on the size and growth potential of your target audience.
• Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
• Describe your targeted customer acquisition strategy in detail.
• Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
• Add case studies, testimonials, and other data to support your target audience ideas.
• Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you'll discuss how you'll acquire new customers with your marketing strategy. I’d suggest including information:

• Your brand positioning vision and how you'll cultivate it
• The goal targets you aim to achieve
• The metrics you'll use to measure success
• The channels and distribution tactics you'll use

I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler.

In my opinion, it really works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

Tips for Writing Your Marketing Strategy

• Include a section about how you believe your brand vision will appeal to customers.
• Add the budget and resources you'll need to put your plan in place.
• Outline strategies for specific marketing segments.
• Connect strategies to earlier sections like target audience and competitive analysis.
• Review how your marketing strategy will scale with the growth of your business.
• Cover a range of channels and tactics to highlight your ability to adapt your plan in the face of change.

6. Key Features and Benefits

At some point in your business plan, you'll need to review the key features and benefits of your products and/or services.

Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use. It can even help them gain better insight into your business model.

Key Features and Benefits Business Plan Example

In my opinion, the example below does a great job outlining products and services for this business, along with why these qualities will attract the audience.

Tips for Writing Your Key Features and Benefits

• Emphasize why and how your product or service offers value to customers.
• Use metrics and testimonials to support the ideas in this section.
• Talk about how your products and services have the potential to scale.
• Think about including a product roadmap.
• Focus on customer needs, and how the features and benefits you are sharing meet those needs.
• Offer proof of concept for your ideas, like case studies or pilot program feedback.
• Proofread this section carefully, and remove any jargon or complex language.

7. Pricing and Revenue

This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. 

For this reason, here’s what I’d might outline in this section:

• The specific pricing breakdowns per product or service
• Why your pricing is higher or lower than your competition's
• (If higher) Why customers would be willing to pay more
• (If lower) How you're able to offer your products or services at a lower cost
• When you expect to break even, what margins do you expect, etc?

Pricing and Revenue Business Plan Example

I like how this business plan example begins with an overview of the business revenue model, then shows proposed pricing for key products.

Tips for Writing Your Pricing and Revenue Section

• Get specific about your pricing strategy. Specifically, how you connect that strategy to customer needs and product value.
• If you are asking a premium price, share unique features or innovations that justify that price point.
• Show how you plan to communicate pricing to customers.
• Create an overview of every revenue stream for your business and how each stream adds to your business model as a whole.
• Share plans to develop new revenue streams in the future.
• Show how and whether pricing will vary by customer segment and how pricing aligns with marketing strategies.
• Restate your value proposition and explain how it aligns with your revenue model.

8. Financials

To me, this section is particularly informative for investors and leadership teams to figure out funding strategies, investment opportunities, and more.

 According to Forbes , you'll want to include three main things:

• Profit/Loss Statement - This answers the question of whether your business is currently profitable.
• Cash Flow Statement - This details exactly how much cash is incoming and outgoing to give insight into how much cash a business has on hand.
• Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.

While some business plans might include more or less information, these are the key details I’d include in this section.

Financials Business Plan Example

This balance sheet is a great example of level of detail you’ll need to include in the financials section of your business plan.

Tips for Writing Your Financials Section

• Growth potential is important in this section too. Using your data, create a forecast of financial performance in the next three to five years.
• Include any data that supports your projections to assure investors of the credibility of your proposal.
• Add a break-even analysis to show that your business plan is financially practical. This information can also help you pivot quickly as your business grows.
• Consider adding a section that reviews potential risks and how sensitive your plan is to changes in the market.
• Triple-check all financial information in your plan for accuracy.
• Show how any proposed funding needs align with your plans for growth.

As you create your business plan, keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others could be charts or graphs.

The formats above apply to most types of business plans. That said, the format and structure of your plan will vary by your goals for that plan. 

So, I’ve added a quick review of different business plan types. For a more detailed overview, check out this post .

1. Startups

Startup business plans are for proposing new business ideas.

If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

Another business plan that's often for sharing internally is a strategic business plan. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

Now that you know what's included and how to format a business plan, let's review some of my favorite templates.

1. HubSpot's One-Page Business Plan

Download a free, editable one-page business plan template..

The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.

Fields such as Company Description, Required Funding, and Implementation Timeline give this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow.

Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.

Why I Like It

This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.

2. HubSpot's Downloadable Business Plan Template

We also created a business plan template for entrepreneurs.

The template is designed as a guide and checklist for starting your own business. You’ll learn what to include in each section of your business plan and how to do it.

There’s also a list for you to check off when you finish each section of your business plan.

Strong game plans help coaches win games and help businesses rocket to the top of their industries. So if you dedicate the time and effort required to write a workable and convincing business plan, you’ll boost your chances of success and even dominance in your market.

This business plan kit is essential for the budding entrepreneur who needs a more extensive document to share with investors and other stakeholders.

It not only includes sections for your executive summary, product line, market analysis, marketing plan, and sales plan, but it also offers hands-on guidance for filling out those sections.

3. LiveFlow’s Financial Planning Template with built-in automation

This free template from LiveFlow aims to make it easy for businesses to create a financial plan and track their progress on a monthly basis.

The P&L Budget versus Actual format allows users to track their revenue, cost of sales, operating expenses, operating profit margin, net profit, and more.

The summary dashboard aggregates all of the data put into the financial plan sheet and will automatically update when changes are made.

Instead of wasting hours manually importing your data to your spreadsheet, LiveFlow can also help you to automatically connect your accounting and banking data directly to your spreadsheet, so your numbers are always up-to-date.

With the dashboard, you can view your runway, cash balance, burn rate, gross margins, and other metrics. Having a simple way to track everything in one place will make it easier to complete the financials section of your business plan.

This is a fantastic template to track performance and alignment internally and to create a dependable process for documenting financial information across the business. It’s highly versatile and beginner-friendly.

It’s especially useful if you don’t have an accountant on the team. (I always recommend you do, but for new businesses, having one might not be possible.)

4. ThoughtCo’s Sample Business Plan

One of the more financially oriented sample business plans in this list, BPlan’s free business plan template dedicates many of its pages to your business’s financial plan and financial statements.

After filling this business plan out, your company will truly understand its financial health and the steps you need to take to maintain or improve it.

I absolutely love this business plan template because of its ease-of-use and hands-on instructions (in addition to its finance-centric components). If you feel overwhelmed by the thought of writing an entire business plan, consider using this template to help you with the process.

6. Harvard Business Review’s "How to Write a Winning Business Plan"

Most sample business plans teach you what to include in your business plan, but this Harvard Business Review article will take your business plan to the next level — it teaches you the why and how behind writing a business plan.

With the guidance of Stanley Rich and Richard Gumpert, co-authors of " Business Plans That Win: Lessons From the MIT Enterprise Forum ", you'll learn how to write a convincing business plan that emphasizes the market demand for your product or service.

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

If you’re an entrepreneur, you know writing a business plan is one of the most challenging first steps to starting a business.

Fortunately, with HubSpot's comprehensive guide to starting a business, you'll learn how to map out all the details by understanding what to include in your business plan and why it’s important to include them. The guide also fleshes out an entire sample business plan for you.

If you need further guidance on starting a business, HubSpot's guide can teach you how to make your business legal, choose and register your business name, and fund your business. It will also give small business tax information and includes marketing, sales, and service tips.

This comprehensive guide will walk you through the process of starting a business, in addition to writing your business plan, with a high level of exactitude and detail. So if you’re in the midst of starting your business, this is an excellent guide for you.

It also offers other resources you might need, such as market analysis templates.

8. Panda Doc’s Free Business Plan Template

PandaDoc’s free business plan template is one of the more detailed and fleshed-out sample business plans on this list. It describes what you should include in each section, so you don't have to come up with everything from scratch.

Once you fill it out, you’ll fully understand your business’ nitty-gritty details and how all of its moving parts should work together to contribute to its success.

This template has two things I love: comprehensiveness and in-depth instructions. Plus, it’s synced with PandaDoc’s e-signature software so that you and other stakeholders can sign it with ease. For that reason, I especially love it for those starting a business with a partner or with a board of directors.

9. Small Business Administration Free Business Plan Template

The Small Business Administration (SBA) offers several free business plan templates that can be used to inspire your own plan.

Before you get started, you can decide what type of business plan you need — a traditional or lean start-up plan.

Then, you can review the format for both of those plans and view examples of what they might look like.

We love both of the SBA’s templates because of their versatility. You can choose between two options and use the existing content in the templates to flesh out your own plan. Plus, if needed, you can get a free business counselor to help you along the way.

I’ve compiled some completed business plan samples to help you get an idea of how to customize a plan for your business.

I chose different types of business plan ideas to expand your imagination. Some are extensive, while others are fairly simple.

Let’s take a look.

1. LiveFlow

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue.

I included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.

Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.

"Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration," explains LiveFlow co-founder, Lasse Kalkar .

When it came to including marketing strategy in its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives.

This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact. Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.

2. Lula Body

Sometimes all you need is a solid mission statement and core values to guide you on how to go about everything. You do this by creating a business plan revolving around how to fulfill your statement best.

For example, Patagonia is an eco-friendly company, so their plan discusses how to make the best environmentally friendly products without causing harm.

A good mission statement  should not only resonate with consumers but should also serve as a core value compass for employees as well.

Patagonia has one of the most compelling mission statements I’ve seen:

"Together, let’s prioritise purpose over profit and protect this wondrous planet, our only home."

It reels you in from the start, and the environmentally friendly theme continues throughout the rest of the statement.

This mission goes on to explain that they are out to "Build the best product, cause no unnecessary harm, and use business to protect nature."

Their mission statement is compelling and detailed, with each section outlining how they will accomplish their goal.

4. Vesta Home Automation

This executive summary for a smart home device startup is part of a business plan created by students at Mount Royal University .

While it lacks some of the sleek visuals of the templates above, its executive summary does a great job of demonstrating how invested they are in the business.

Right away, they mention they’ve invested $200,000 into the company already, which shows investors they have skin in the game and aren’t just looking for someone else to foot the bill.

This is the kind of business plan you need when applying for business funds. It clearly illustrates the expected future of the company and how the business has been coming along over the years.

5. NALB Creative Center

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more.

One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. 

This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .

It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.

Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .

6. Curriculum Companion Suites (CSS)

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. 

Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.

One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission.

The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.

It’s essential to front-load your company’s mission if it explains your "Why?" and this example does just that. In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.

7. Culina Sample Business Plan

Culina's sample business plan is an excellent example of how to lay out your business plan so that it flows naturally, engages readers, and provides the critical information investors and stakeholders need. 

You can use this template as a guide while you're gathering important information for your own business plan. You'll have a better understanding of the data and research you need to do since Culina’s plan outlines these details so flawlessly for inspiration.

8. Plum Sample Business Plan

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Vocational School Business Plan

After getting started with upmetrics , you can copy this sample business plan into your business plan and modify the required information and download your vocational school business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

Download a sample vocational school business plan

Need help writing your business plan from scratch? Here you go;  download our free vocational school business plan pdf  to start.

It’s a modern business plan template specifically designed for your vocational school business. Use the example business plan as a guide for writing your own.

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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