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Logo Presentation. How to Present a Logo

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When you have finally got what you have been looking for you want to show it. If you are a business owner you show it to staff and investors first. If you are a staff member you are likely to show it to the boss and being a designer means that the first one to see your creation will be your customer. By presenting a logo, you can conclude a profitable bargain and increase the whole company’s income. Or you may lose everything you’ve been hoping for. The current article is dedicated to how to present a logo successfully to your clients.

Taste matters, not a vessel

It would look weird if people would try to taste a drink by looking at a bottle. However, that’s just what you do by demonstrating your logo on a white background. Have a look at Coca-Cola. You can see a bottle, a vintage inscription, and a logo at the same time. And you don’t buy a bitten apple, but a gadget with the cool logo . Three Adidas stripes are nothing without stylish sneakers where they are depicted.

Never present the logo alone. Be sure to use some outline mockup. Show your customers how exactly a logo would look like being applied to some product. Make some card samples. Come up with a concept of a huge banner on a football field. It is the only mockup that enables you to run a smooth logo presentation to a client. Mockups make logos look real.

Final logo recognition often depends on ad funding. It is quite possible that some far less famous company produces just as delicious drinks as Coca-Cola. And their logo could be of high quality too. However, such companies are no match for the marketing power of megacorporations as it is rooted in abundant advertisement funding.

How to make a perfect presentation

After you’ve selected some plausible images for logo mockup, you’d better pay attention to a presentation. You might start with a hexing as most programs feature this function. Its function is to mark a slide so that you could allocate all the elements in a pleasant manner. Thanks to that tool, all the info comes according to a sequence. Mark margins and workspace with arrows. Ultimately, the net caters for legibility and clearness. 

Don’t forget to allocate text in a proper manner. It must be apt and clear too. Paragraph division greatly improves the reader’s perception capabilities. Paragraphing is meant to structure a text thus implementing its meaning. Be sure to illustrate a given text with some relevant pictures.

Headings are also important for a structure. Always separate it from the text and some random illustrating phrases. It is a good idea to use a different font and size too. But don’t make every heading differ from any other headings in terms of style. Choose one bold font type for a heading and one ordinary type for a text, it is quite enough.

Logo presenting ideas

Adding animation to your presentation would be a fresh move indeed. It will make it interesting and even alluring for a customer. You might want to resort to professional animations templates to pep up the graphic aspect of your presentation. You can use some animated photo materials or video footages as a background for slides. However, watch your materials carefully. They must be free to use by their owner or creator. It is piracy otherwise. Also, be sure to choose something of neutral style, so that it doesn’t contradict with your logo style.

Pay attention to screen resolution as well. It must match the resolution of the slide. Square displays are obsolete. The only acceptable option today is the 16:9 ratio. It is required to depict images via smartphones, monitors, and even projectors. 

I’m a product and graphic designer with 10-years background. Writing about branding, logo creation and business.

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Home Blog Design How to Create and Deliver a Logo Presentation

How to Create and Deliver a Logo Presentation

What do Amazon, Walmart, Apple, and GE have in common? A logo identity with a powerful story behind its creation. Working with a well-crafted logo is the first step in a company’s visual branding, as it encapsulates its values, ethos, and vision in a single, memorable emblem. However, it’s important to understand that this logo becomes the cornerstone of a more extensive corporate identity presentation, which encompasses every visual aspect of a company’s brand. That being said, part of the process of creating a logo is submitting it for its approval at board meetings and mass public, and here’s where our expertise will guide you.

This article delves into the significance of creating and presenting a logo that resonates with both the market and the ethos of the business. We will discuss the rules behind creating a logo presentation, tips for introducing the new brand identity, and how to construct a story that refers to each stage of logo creation. Let’s get started.

Table of Contents

What is a Logo Presentation?

What should be included in a logo presentation, how to explain the logo creation process, common mistakes in logo presentations, recommended logo presentation decks, final words.

A logo presentation is one of the core elements of a brand identity presentation , and it helps designers or marketing teams introduce the new logo identity in board meetings or deliver company-wide presentations about new branding strategies.

This type of presentation reveals the design and articulates its rationale, demonstrating how it aligns with the company’s branding and business goals. A well-crafted logo presentation can significantly influence the client’s decision-making process and perception of the company’s value.

Key Elements of a Logo Presentation

In order to structure a logo presentation, designers must be aware of the following elements.

• Understanding Client Needs: Before the presentation, the designer must have a thorough understanding of the company’s business, target audience, and brand values. This understanding guides the design process and forms the foundation of the presentation.
• Conceptualization and Design: The core of the presentation is the logo itself. Designers typically present several concepts, showing variations in color, typography, and style. Each design is not just a visual but a strategic solution to the client’s branding needs.
• Rationale and Storytelling: A crucial part of the presentation involves explaining the reasoning behind each design. This includes the symbolism of shapes and colors used, the choice of typography, and how the design communicates the brand’s message. Effective storytelling can connect the logo to the client’s brand story, making it more meaningful and impactful.
• Application and Versatility: Demonstrating how the logo will look in various applications (like business cards, websites, or billboards) helps clients visualize the logo in real-world scenarios. This also shows the logo’s versatility and scalability.
• Feedback and Revision Process: A logo presentation is often an interactive session where clients provide feedback. This stage is required for refining the design and ensuring it aligns with the client’s expectations and needs.
• Technical Details: The presentation may also cover technical aspects like file formats, color codes, and usage guidelines, ensuring the client knows how to use the logo correctly across different mediums.

We can summarize a logo presentation deck as a set of 5-7 slides. We will introduce some examples for each section.

Title Slide

As with any other topic, knowing how to start a presentation in style is a plus. Therefore, we highly recommend using a title slide that doesn’t instantly disclose what the logo is about but gives general guidelines for your ideas.

For example, you can use a title slide that contains photos of your sketches laid out on a table to give hints about the creative process that brought the logo to life.

Background Info

The information that drove the company to the research and the information gathered by the designer to back up its creation has to be presented next. Using proper visual communication techniques, we can condense that information into a series of graphics or placeholder text areas that pinpoint the core reasons that support a branding change.

Presenters can use up to two slides to summarize this point, and customer testimonials can also help gain insights into market trends for a particular design.

Logo Presentation

This is what everyone wants to see: the new logo. Presenters can use up to two slides to introduce the process that drove them to create the logo, then the logo itself. A well-crafted story has to link the points between the different stages to create the logo to the end piece and its potential real-life application. 

The new logo should be highlighted in an individual slide with its associated values.

Presenters must also demonstrate the logo in action, which can be done in the next slide or by using a video presentation that features the logo in target consumer products (in this case, mockups of bottles, t-shirts, etc.).

As the background research is already covered in the slides, a good question arises: how do we explain the logo concept presentation? Designers can initially speak about which ideas the initial meeting with the customer evoked. Those are the driving forces behind logo creation.

One approach is to show competitors’ logos and briefly analyze why they successfully convince the target audience that their product is good. Then, compare the ideas extracted from that study to the client’s core values and vision to finally introduce the first drafts of the new logo.

Speak of the objectives your logo has to answer for, then honestly say why some ideas were accepted or discarded. Present hand-drawn mock-ups about how the logo ideas fit the target products. Then, move on to your pre-selection of 2-4 potential logos, their high-quality format, and the reasons why you consider these logos may be apt for the customer.

Out of the pre-selection of logos, choose the definite logo for the project and introduce it by telling a story about a potential customer looking for a product, how no other option in the market seemed to answer their search intent, and how seeing the logo was the answer. Put yourself in the shoes of the ideal customer persona of that brand and present facts that drove that customer’s interest. Using storytelling techniques can help build a convincing story from a consumer’s perspective, and the outcome format should contain either a physical product as a logo presentation example or a video telling that same consumer story. 

Mistake #1 – Not Using Mockups

Your client may not understand the full impact of the logo until a physical application of the logo is seen. Although you must present the logo in full format, you must also introduce realistic mockups, videos, and physical products showing the new identity and submit them to the customer’s approval.

Tiny details like the chosen typeface not being clear enough can only be appreciated on the final product, not with an upscaled image that shows no imperfection.

Mistake #2 – Considering the Logo as a Solo Piece

Your logo ppt presentation is part of a new brand identity concept. Therefore, designers should align their efforts to disclose which fonts should be used alongside this new logo, which colors best suit any media advertisement using the logo, etc. This mistake is commonly triggered when multiple teams work on the brand identity or if that process is made in different stages. 

Mistake #3 – Revealing the Logo in the Title Slide

Ignoring the surprise factor is one certain way to tank your presentation in seconds. You need to build excitement, present your ideas aligned to the course of your talk rather than showing the end product on the first slide, and have no extra surprise factor to gather the interest of your audience. 

If you fall prey to presenting the logo in the title slide, the rest of the conversation will steer towards why they like certain aspects of the logo or not and why it should be accepted or discarded, rather than a reasonable story explaining each of your design decisions.

Mistake #4 – Ignoring the Feedback

Delivering a logo design presentation doesn’t automatically imply the customer accepts the logo. A back-and-forth process of changes may be triggered instantly, where the designer must clearly state the agreed revisions per contract on that logo. Then, a new meeting should be scheduled where the designer will answer the customer’s requirements.

Safely keep copies of your previous presentations to protect yourself against misunderstandings. These logo presentation templates save you time and document your decisions and what you present to your customer on one specific date. If one revision requires going back to a previous version of the design, bring that particular presentation file to the front and explain why it was initially rejected and the changes the customer requested.

Take a look at this selection of PowerPoint templates and Google Slides themes that can fit your logo presentation needs. You can also find comprehensive corporate identity presentation templates that follow the brand identity and brand guidelines, ensuring a cohesive presentation of your company’s visual brand to stakeholders.

1. Logo Presentation PowerPoint Template

An all-in-one solution that lists the tools required to create a captivating logo presentation. In a clear timeline format, this logo presentation deck can help us structure the story that backs up the logo creation process – ideal for those who prefer to omit hand-drawn illustrations and stick to the final digital files. We can also find a slide that gives guidelines on the typography to pair your logo, preferred color palette and ideal use size of the logo.

Use This Template

2. Branding Process Logo Presentation Slide Deck for PowerPoint and Google Slides

For larger projects that require full guidance on every aspect of the brand identity, this slide deck contains tools such as surveys, roadmaps, brand logo options, and more. Presenters can use this PPT slide deck to attend the initial meetings for findings about which direction should the logo creation process take.

3. One-pager Logo Creative Brief PowerPoint Template

After your initial meetings with the customer conclude, it is time to put your hands into logo creation, but how do you express the ideas gathered with pen and paper to your team in a clear, easy-to-understand format?

Meet this one-pager creative brief, ideal for reference, and check all the aspects your logo creation process should cover. This document can be shown in your logo presentation as part of the background research done, as it contains a summary of the ideas agreed with the customer.

A logo presentation may divert from the usual format of presentations as it combines aspects like factual data with design decisions and the reasoning behind them. Presenters should approach this type of presentation as not a final product but a series of iterations that will result in an end product. The logo presentation then becomes a collaborative project between the designer and the customer, where the designer needs to keep an open mind to allocate new ideas or present a past concept from a different perspective.

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Logos, Presentation Approaches Filed under Design

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Making Your Presentation Logo Is Easy With BrandCrowd Logo Maker

Create a professional presentation logo in minutes with our free presentation logo maker. Brandcrowd logo maker is easy to use and allows you full customization to get the presentation logo you want!

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How do i make a presentation logo with brandcrowd.

Creating your presentation logo easy with BrandCrowd. Just follow these steps and you'll have a presentation logo ready to share with the world in minutes.

1. Start searching:

To find presentation logos relevant to your business enter your business name - We'll automatically show you presentation logos related to your business. You can browse the logos and choose one you love.

2. Refine your search:

If you can't find the perfect presentation logo, you can refine your search by entering related keywords. We'll show you more logos related to your search.

3. Create a presentation logo shortlist

To make life easier you can "shortlist" logos that you like. Simply click the heart symbol and we'll add the presentation logos to your shortlist.

4. Edit your presentation logo

Once you've found a presentation logo that you love, you can customize the logo colors, fonts and layout. You can even add more embellishments with shapes.

5. Preview your presentation logo

When you're done editing you can easily preview your logo on apparal, signage and more to see how it looks in real life.

6. Download your presentation logo

Once you're done customizing, you can download your presentation logo - you'll get access to all the logo files you need, instantly

What elements make a beautiful presentation logo?

It's easy to create a presentation logo with BrandCrowd's logo maker - but making sure you get these design elements right will ensure your logo is perfect. Your presentation logo should represent your brand, help people remember you and provide insight into your services. Choosing the right colors, layout, fonts and shapes are key to making sure your presentation logo rises above competitors.

There's an array of different logo types to choose from. Does your presentation logo need an icon or just text? Should it have a combination of both? Find out more

Logo colors

Want to convey trustworthiness? Want to appear fun and outgoing? Choosing the right colors for your presentation logo makes all the difference. Find out more

In the same way colors can convey meaning, so too can fonts and typography. Need a serious presentation logo or maybe something more gentle? Make sure to choose your fonts wisely. Find out more

Frequently asked questions

Creating that perfect presentation logo with BrandCrowd is easy - but just in case, here's some FAQs to help you get started.

What is the BrandCrowd presentation logo maker?

Do i get a transparent version of my presentation logo, what layout works best for presentation logos, what text should i choose for my presentation logo, how do i find the right presentation logo, how do i add a tagline to my presentation logo, can i download my presentation logo instantly, do i get my presentation logo in vector format.

Logo Design Presentation Template

Organize and share your logo design concepts

How you present your design work is just as important as the actual artwork itself. It's here that you get to tell the story and strategy behind your work, not just share the final artwork.

Whether you're presenting in person or remotely, it's important to display your concepts in a way that's easy for others to compare and discuss, and most importantly shows your work in the best light.

In this guide, you'll learn the modern approach to presenting logo concepts and gathering feedback from your team and client using Milanote. This template is part of our guide on How to plan a logo design project .

• Explore ideas
• Organize visually
• Share with your team & clients
• Gather feedback
• Export to PDF

How to use this template

Whether you’re a designer or creative director, follow this step-by-step guide to learn the modern process of sharing logo concepts with your team or client in Milanote, a free tool used by top creatives.

1. Start with an empty template

The Logo Design Presentation template contains beautifully composed placeholders for images, video, notes and more. Just drag and drop your content onto the board to create a presentation in minutes.

Create a new board for your concepts.

Create a new board

Drag a board out from the toolbar. Give it a name, then double click to open it.

Choose the Logo Design Presentation template.

Choose a template

Each new board gives you the option to start with a beautiful template.

2. Arrange your concepts

Start by uploading the concepts you've designed so you can share them with your team or client. Provide a few example of the logo in different environments. E.g. If it's a logo for a clothing brand, show how the logo will looks on its own, on store signage and on packaging or wrapping paper.

It's best to provide at least 2-3 different concepts so your team and client can start to debate which one best suits the business.

Drag files from your computer.

Upload a file or document

Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.

3. Explain your thinking

Next, include some written notes about each concept. This will help explain your ideas and keep everything in context. Refer to the client's goals you set earlier in the  Logo Brief  and the visual direction from the  Moodboard  to communicate the path to this point.

Try to provide reasons why these concepts will provide the perfect visual brand for the client's company. Explain how they embody the brand personality and why they'll appeal to the target audience.

Add a note to describe each option.

Drag a note card onto your board

Start typing then use the formatting tools in the left hand toolbar.

4. Share with your team or client

With any creative technique or project, it’s important to be open to constructive criticism. Now that you've prepared the initial concepts, it's time to ask for specific feedback. Share the board with your team or client and get together to choose a final direction.

Share the concepts with your team.

Share a read-only link with others.

Click Share in the top right of your board. You can add a Welcome message for viewers, allow comments, set a password or embed the board in another app or website.

5. Agree on a concept

Ensure that everyone involved agrees on the concept direction before you start finalizing the logo artwork. Try to keep the conversation focused on the strategy behind the logo rather than discussing just the visual aspects. Consider how the logo addresses the goals, audience and requirements. Lastly, make sure you stay open to suggestions and improvements and try not to take criticism personally.

Start a conversation about the options.

Start a comment thread

Drag out a comment from the toolbar on the left and place it on your board. Other editors can reply to your comment.

Mention others to get their attention.

Mention teammates to get their attention

Type '@' in any text field to mention someone who has access to your board. They'll receive a notification and be able to respond to your comment.

Start your Logo Design Presentation

Organize and share logo design concepts

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How to do a great logo presentation for your clients

• BY Bogdan Sandu
• 12 April 2023

When you design a logo, you might think that the entire process is all about designing. However, there is also another important element when you want to deliver a project, and that is a strong logo presentation .

You might feel really confident about the way you do your work but when it comes to presentations some of us might be anxious.  Presenting your logo can actually be the most important step of the logo design process .

Sometimes graphic designer fails to communicate well and understand exactly the client’s needs and this results in confusion and undesired redesigning efforts. One of the key aspects when creating a logo is to take your client into confidence. They don’t know what colors to choose or to give certain guides but still a client will be part of the design process because in the end they give the final approval!

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