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Personal Statement

Digital marketing personal statement – everything you are looking for.

• January 2, 2024

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Table of Contents

If you are determined to enhance your horizons in digital marketing through a professional qualification, it’s high time you wrote a convincing digital marketing personal statement. 

Your success in the field of digital marketing is decided by where you study. If a recognized and reputed institute is in your mind, it is imperative to have a personal statement for digital marketing that clearly articulates your skills, past accomplishments, and professional goals. 

In this blog, we are discussing everything about personal statement digital marketing. You will receive: 

• The complete paragraph structure of the digital marketing personal statement
• 3 digital marketing personal statement samples
• Easy writing steps
• Handpicked tips from experts

What is Digital Marketing? Why is It Important Today?

Digital marketing is a modern way of marketing where a brand is introduced to its potential customers through various digital mediums such as websites, social media services and other internet-based services. Digital marketing has become very essential for brand building today because: 

• People increasingly use the internet and social media these days. Targeting them through these digital media is easier as compared to other mediums. 
• Brands without online presence are likely to be ignored by potential customers 
• There is no limit of space when you target your potential customers through digital medium. 
• Digital marketing helps a brand begin its campaign at a reasonably lesser expenditure.

What is a Digital Marketing Personal Statement? Why Do You Need One?

A digital marketing personal statement is a 500 words long essay you will write to a college or university where you intend to do your digital marketing course. In the write-up, you will describe the qualities, strengths and experiences that make you fit for the program. 

Your digital marketing personal statement is a very crucial document in your application because: 

• It says who you are and how you developed interest in digital marketing 
• It gives a sneak peek into your career aspirations
• It shows how you are distinguished from other applicants of digital marketing 
• It explains how your skills and experiences are aligned to your passion for digital marketing 

How Long Does a Personal Statement for Master’s in Digital Marketing Have to Be?

What do admission officers want to see in your digital marketing masters personal statement.

Admission officers use a checklist to validate your personal statement. So, your essay must contain the following information so as to win their approval. 

• Your academic background and how it has influenced your taste for digital marketing 
• A list of your achievements and how they moulded your passion for digital marketing 
• Your relevant skills and how you think they will help you during your formation in digital marketing 
• Your career aspirations after formation in digital marketing

How to Write a Personal Statement Digital Marketing?

Your personal statement for digital marketing should show the institute why you are the right fit for their program. To help your essay serve that purpose, you ought to approach it very specifically. 

Here are the steps that will help you write it as expected. 

The first step in writing your personal statement is preparation. To begin with, understand why you are required to write it and then plan your essay accordingly. Read about the institute and the course and understand the format and structure. 

Check if any specific questions are asked:

Some institutes will tell you to centre your personal statement around a few questions that they ask you. If you’re required to focus on such questions, go through them carefully and plan your essay structure accordingly.

Build a strong beginning:

Try to grab the attention of your readers through the very first line of your personal statement. The introduction must provide the reader with the clarity of what to expect from the essay. Also, it should be engaging for the reader to stay focused and intrigued. 

Write a body that suits the introduction:

Both the introduction of your essay and the body should complement each other. They shouldn’t be contradicting. Also, organize the body in such a way that it flows naturally and logically. Divide the body into at least four to five paragraphs with each one focusing on specific points.

Write a conclusion that stays:

Through your conclusion, you should be able to influence the reader to consider your application. For this, the conclusion must stay in the reader’s mind. Make it exceptional by reiterating the whole essay and ending it on a thankful note.

Revise your statement:

After finishing the writing, go through it a few times. Validate it against a few parameters such as the world count, structure, formatting, spelling mistakes, grammatical accuracy and more. If any area appears vague or below the standard, rectify that. 

Paragraph Structure

One of the secrets to enhancing the overall appeal and acceptance chances of your digital marketing personal statement is to structure it correctly. The following structure is an accepted one and can be used in your essay. 

Paragraph One – Introduction:

Introduce the reader to your essay by giving a background of yours and narrating your journey to the field of digital marketing. 

Paragraph two – motivations:

Elaborate your motivations for choosing digital marketing as your career. Say how the idea of it got conceived in your mind and then developed into your passion.

Paragraph three – background:

Write a paragraph to talk about your academic formations and experiences. Try to emphasize how they pruned your relevant skills for digital marketing 

Paragraph four – Achievements:

Pick up the most relevant achievements and expand them with examples and evidence. Convince the selectors that you will continue to repeat your success during the pursuit of your digital marketing program.

Paragraph five – future aspirations:

In this paragraph, talk about your aspirations about the future. How, after the completion of your digital marketing course, will you utilize the insights, skills and aptitude gained from the program for the growth of your professional journey.

Conclusion:

End your personal statement emphasizing the core points you discussed in one or two sentences briefly. Make sure to write it in such a way that it impresses the reader and stays in his mind for longer. 

Digital Marketing Personal Statement Sample 1

It was in the eleventh grade that I came across this famous quote from Peter Drunker, ‘Business has only two functions- marketing and innovation’. I was studying commerce, and could well contextualize this ideology with the world around me. International business has significantly transformed with the digitization of business. In marketing, I have heard that there are no limits. When this entire process gets virtualized, well, I can make out the career prospects awaiting me. At a time when every industry is going for rapid digitization, I would like to carve out a lucrative career in the domain of digital marketing. Marketing has a significant role to play in any industry, regardless of the economy. It would be a pleasure for me to channelize my efforts to fit into a fast-growing industry where I can fervently contribute.

After all, influencing the perspective of customers is an art. Particularly, when potential clients change their standpoints without realizing that they have been cultivated, it makes a great marketer. I would like to transform my existing marketing skills, strengthening the same with my acumen, vision, and communication skills. It was my interest in marketing that compelled me to pursue an MBA. Now that I have completed my master’s degree, I would like to streamline my profile with a specialized program in digital marketing.

During my Business Administration program, I was drawn towards modules like business management. Other aspects that appealed to my intellect are internet marketing and consumer theory. The world is fast digitizing, and this is just the beginning of an eventful millennium. Through my efforts, I have mastered the basics of digital marketing and analytical aspects. Besides, I am familiar with different modules of digital marketing, such as social media marketing, email marketing, affiliate marketing, etc. My flair for creativity has also helped me demonstrate my ability in blogging and developing website content. It’s intriguing to pursue a career where I can continually learn and master new trends. I am already well-versed with aspects like keyword research, running sponsored advertisements on Facebook and Google, and other social media platforms. However, I need to organize my skills and polish the same, leveraging my career with an internationally recognized degree.

It was during my graduation that I capitalized on my opportunities to work on my digital marketing skills. I remember spending my leisure hours developing a website, which I later monetized myself. My first affiliate sale came through Amazon, where I earned a commission of INR 3000. Knowing the tremendous prospect of the industry, I never looked back. Now, I am looking forward to aligning my passion and career goals, pursuing the advanced program in digital marketing from your reputed university in Canada.

During my leisure hours, I spend my time mastering fresh skills in digital marketing. I find my idol in Neil Patel, and follow his blogs regularly. I have also been working as a freelance digital marketer over the last one and a half years. It has been a pleasure for me to interact with international clients and address their needs. Particularly, I find keyword research as the most interesting pursuit, as it involves researching peoples’ interests. Besides, I find my analytical skills that I mastered during my MBA fruitful as I engage myself with these pursuits.

The world is propelling towards a digitized economy. India too has caught up fast with the developments. The government’s ‘Digital India’ campaign tells the story of career opportunities that await me in the country. However, I have already established my client base beyond the borders while working as a freelancer. This is one of the prime benefits of embracing the career as a digital marketer. Once I complete this course, I will establish my own startup in India, offering cost-effective digital marketing to every industry.

Studying in Canada will significantly improve my profile. The country has got a supportive academic environment that suits international aspirants. Besides, I have got the opportunity to learn practically through the pragmatic approach that your university is known for. Considering other aspects like the affordability of education in Canada and the safe academic environment for aspirants, I have decided to study here. The advanced program at your institution, along with the assistance from seasoned industry experts and lecturers will help me leverage my skill set. I am looking for a berth in your university to pursue the program that would help me embrace a gratifying career where national demographics never matter.

We are adding a personal statement for masters in digital marketing PDF sample here for you to go through. Pay attention to the details in it such as the writing tone, paragraph structure and grammatical accuracy.

Digital Marketing Personal Statement Example 2

Mistakes to pay attention to.

These five mistakes in digital marketing personal statements are considered grave by the admission panel. 

Try to avoid them in your writing to ensure maximum acceptance chances. 

Too many cliches:

From the use of inappropriate or irrelevant quotes to writing generically about your motivation for course selection, cliches spoil the beauty of a personal statement.

Not providing proof for achievements:

Anyone can claim achievements. How are you going to prove that you have made a great achievement? Claims about your achievements in personal statements should be sufficiently backed.  

Not correcting the mistakes:

Even if it is a small grammatical error, it will have a significant influence in the final round of screening, especially when the admission venue is too competitive.

Lack of adherence to the requirements:

If you produce a personal statement that fails to comply with the requirements, even if it is of superclass quality, it will make no sense to the selection committee. So, understand the requirements and meet them.

Failure to customize:

Your personal statement must be customized for the purpose. In this case, you are writing it to convince the panel about your choice of digital marketing. So, write everything that makes you best in digital marketing. Produce a tailor-made essay. 

6 Tips That Make Your Personal Statement Powerful

Read voraciously about digital marketing:.

Read a lot to understand the scope of digital marketing and how it will impact the world in the future. 

Use simple language:

A good personal statement is not one that uses complicated language. It is one that makes the messages easily communicated to the reader. 

Reflect your personality:

Listen to your heart and write. Sit quietly and try to focus on your inner thoughts that flow. Write those plainly and then prune them. 

Be straight to the point:

Avoid unnecessary detailing or background information in your writing. Instead, come straight to the point.

To make your personal statement yours, being honest with your writing is essential. Don’t cook up anything to impress the reader. 

Adhere to the recommended length:

Neither too short nor too long. Each word counts. Follow the recommended word count by the institute.

What Will the Future of Digital Marketing Be Like?

Digital marketing is going to be the style of marketing in the future. The world is inching towards that steadily. Studies indicate that: 

• By 2023, nearly half of the Indian population, which is approximately 700 million, will be active internet users, who can be easily reached via digital marketing. 
• Indian eCommerce market is going to be worth INR 7 trillion by 2023
• Digital marketing will create approximately 5 million jobs in India by 2023 

Modules Covered in Digital Marketing Courses

• Search Engine Optimisation (SEO)
• Analytics and Display ads
• Email Marketing
• Search Engine Marketing (SEM) in Google
• Social Media Marketing
• Web Analytics

Universities That Offer Digital Marketing Courses

• University of Dundee
• Staffordshire University
• Heriot-Watt University
• University of Aberdeen
• University of Portsmouth
• Liverpool John Moores University
• University of California
• George Washington University
• Sacred Heart University
• University of Missouri
• York University
• Centennial College
• George Brown College
• Lambton College
• Fanshawe College

Career Options After Completing Digital Marketing

• Digital Marketing Manager
• Social Media Manager
• Pay Per Click or SEM Analyst
• Marketing Strategy
• Data Analytics
• SEO Specialist
• Content Marketing Specialist
• SEO Content Writer
• Mobile Marketing
• Editing and Copywriting

Did You Find This Blog Helpful?

We are grateful that you have read this blog on digital marketing personal statements fully. 

Did you learn how to write a personal statement for digital marketing without anyone’s support now? 

If you have any questions or clarifications or doubts, we would like to help you further. 

Please feel free to leave your messages to us in the comment section below.

I am Anjit.V.S, a freelance writer, overseas education consultant and an academic documentation expert. Over the years, I have written documents for thousands of students and hundreds of businesses and individuals worldwide. Many of the prominent study abroad counsellors in India refer me to their students for SOP, LOR, admission essays. personal statements and other similar documents. Not just the academic documents but whatever content needs you have, stay assured. Perfectly impeccable services are delivered.

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• Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Recommended guides for reading:

• How to Write a Personal Statement for a Master’s
• How to Write a Personal Statement for a PhD
• UCAS Personal Statement: A Writing Guide And Tips For Success
• Tips for Writing a Personal Statement for the University
• How to Write a Personal Statement That Stands Out
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• Personal Statement Examples UK

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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How to Write a CV Personal Statement [20 Examples Included]

By Jeffrey Stromes

10 min read

When applying for a job, it’s critical that you immediately grab the recruiter’s attention . Otherwise, you’ll remain unnoticed, even though you may be a real gem in the pool of candidates. But how are you supposed to arouse the hiring professional’s curiosity right off the bat? The answer is hidden in these three words: a CV personal statement.

While writing a curriculum vitae is somewhat straightforward, creating a persuasive personal statement may be a challenge. Luckily, we’re here to end your struggles and teach you how to craft an eye-catching one, so keep reading to learn more!

Key Takeaways

As a highlight of your professional history, a CV personal summary aims to spark a recruiter’s interest and make them read your CV .

A personal summary is beneficial for all candidates, regardless of their experience, as it will allow a recruiter to learn more about them .

To write a compelling personal statement, you should tailor it to the job you want to apply for, highlight your experience and skills, and include your career goal.

What Is a CV Personal Statement?

Also referred to as a personal mission statement or career summary, a CV personal statement sums up who you are and what you may bring to the company . Its primary purpose is to spark a recruiter’s interest in you.

Located at the top of your curriculum vitae, a CV personal statement consists of two to four sentences that describe:

Mandatory CV Personal Statement Information

Who you are

How you’ll benefit the company

What your career objectives are

So, in other words, this part lets you show your greatest strengths and career goals . As such, it can be of great help if you’re starting out or seeking a different career path.

Here’s an example of a nicely crafted CV personal statement:

CV Personal Statement Example

As a dedicated Registered Nurse with five years of experience, I bring a proven track record in delivering compassionate and high-quality patient care. Proficient in diverse healthcare settings, I excel at assessing and addressing patient needs while fostering a collaborative and supportive environment. I am seeking a role where my skills and passion for excellence can contribute to the Houston Medical Clinic.

Why You Should Have a CV Personal Statement

By emphasizing your unique talents and skills and demonstrating why you’re the right fit for the job, a CV personal statement can help you stand out from other candidates . It will entice a hiring professional to continue reading and discover more about your skills, qualifications, experience, and achievements.

While a personal statement can help seasoned professionals with solid experience land a new job, it is also beneficial for job hunters seeking their first jobs. A CV personal statement for students allows high schoolers or undergraduates to get the job they want by summarizing their relevant academic achievements .

How to Write a Personal Statement for a CV

Here’s how to write a CV personal statement and pitch yourself to a hiring professional:

#1. Introduce Yourself

The very first sentence of your personal statement should indicate that you’re a serious candidate for the position. Describe yourself and your work experience using strong adjectives and action verbs .

The simplest way to introduce yourself is to ask, “Who am I professionally?" and an eye-catching answer will pop out immediately.

#2. List the Skills Relevant to the Position

After you’ve introduced yourself, highlight two to three skills relevant to the position . Check out the job description and look for the required competencies; select a couple of them that refer to you, and then list them in your personal statement.

By doing so, you’ll not only tailor your statement to the role; you’ll also pass the pre-screening process carried out by an ATS hassle-free.

#3. Include a Specific Goal You Want to Achieve

The next step is to add an objective you’d like to accomplish . However, make sure that the goal isn’t solely yours; it should be in line with the company’s as well .

Mentioning a specific goal that also aligns with the company’s will make a hiring manager consider you a valuable addition to the team. 

#4. Mention Your Previous Experience/Background

Having relevant experience is a one-way ticket to the next stage of the hiring process. Hence, if you possess it, mention it right away.

To do it effectively, go over the job ad again and peruse the duties and responsibilities that will await you in this position. Try to remember similar activities and experiences from previous roles and list them.

#5. Quantify Your Achievements

Listing accomplishments along with experience indeed adds some value to your personal statement for a CV. However, supporting it with measurable results gives it more credibility .

You can back up your achievements with growth percentages, value increases, budget savings, customer happiness , etc. Such quantifiable results will show a hiring professional how you can contribute to the success of their company as well.

20 CV Personal Statement Examples

Here, we’ll list 20 CV personal statement examples that you can use either to get inspiration or as personal statement templates.

#1. Recent Graduate CV Personal Statement

Here’s a personal summary example for a budding computer scientist CV:

Computer Scientist CV Personal Statement Example

As a recent graduate with a Bachelor's degree in Computer Science, I am enthusiastic about applying my academic knowledge in software development. I am eager to embark on a career where I can use my technical skills and bring a fresh perspective to contribute to a dynamic development team. 

And here’s an example of a personal statement for a digital marketing graduate:

Digital Marketing CV Personal Statement Example

Having recently earned my Bachelor of Arts in Marketing with a specialization in Digital Marketing, I am eager to launch my career in the fast-evolving digital landscape. I am now eager to contribute my energy, fresh perspective, and dedication to excellence in a professional marketing environment that fosters continuous learning and growth.

This is an example of a law graduate personal statement:

Law Graduate CV Personal Statement Example

As a recent law graduate, I bring a comprehensive understanding of legal principles and a passion for justice. My academic journey has equipped me with strong research, analytical, and communication skills. I am eager to embark on a legal career where I can apply my knowledge to contribute to the pursuit of justice.

#2. Career Change CV Personal Statement Example

Check out an example of a CV personal statement for a transition from finance into data analytics :

Data Analytics CV Personal Statement Example

As a dynamic professional with a successful track record in finance, I am now eager to use my skills to start a new challenge in data analytics. My goal is to use my financial and newly acquired data analytics abilities to contribute to a forward-thinking company seeking to optimize its operations through actionable insights.

Here’s an example of a personal statement for a civil engineer seeking a career change :

Civil Engineer CV Personal Statement Example

After a successful decade in project management within the construction industry, I am excited to redirect my career toward sustainable development and environmental management. Armed with a Master's degree in Civil Engineering, I am eager to bring my proven leadership and technical skills to contribute to a sustainability-focused company looking to drive positive change.

Take a look at the CV personal statement of a software developer transitioning into web design:

Web Design CV Personal Statement Example

With a decade of experience in software development, I am seeking a career change that merges my passion for technology and web design. Having technical experience in coding and a deep understanding of web design trends, I am eager to apply my analytical thinking and technical skills to build attention-grabbing and highly functional web pages.

#3. Internship CV Personal Statement Example

This is an example of a CV personal statement for a marketing internship :

Marketing Internship CV Personal Statement Example

As a highly motivated and creative individual, I am seeking an internship in marketing where I can apply my strong analytical skills and passion for brand promotion. Proficient in social media marketing and content creation, I am eager to contribute fresh perspectives and innovative strategies to enhance the company's online presence. 

Check out a personal statement example for a cyber security internship personal statement:

Cyber Security Internship CV Personal Statement Example

As a dedicated and detail-oriented computer science enthusiast, I am actively seeking an internship in cyber security to apply my strong understanding of network security and information protection. Eager to expand my knowledge of cyber defense strategies and contribute to safeguarding digital assets, I am excited about the prospect of contributing to a dynamic cybersecurity team during my internship.

Check out the CV personal statement of a psychology student:

Psychology Student Internship CV Personal Statement Example

Enthusiastic Psychology student with a deep interest in understanding human behavior and emotions. Through coursework in cognitive psychology and research experience, I've developed analytical and critical thinking skills. Actively involved in campus organizations focused on mental health awareness, I am now seeking internships in the field of counseling or research to apply my academic knowledge to real-world situations.

Here’s what a CV personal statement of an environmental science student looks like:

Environmental Science Internship CV Personal Statement Example

Passionate Environmental Science student dedicated to sustainability and conservation. Through my coursework, I acquired a strong foundation in environmental science. I am actively engaged in campus projects focused on reducing carbon footprint. Eager to contribute my knowledge to real-world environmental initiatives, I am seeking internship opportunities to apply my skills to sustainable practices and conservation efforts.

#4. Experienced Professionals CV Personal Statement Example

Here’s an example of a seasoned finance professional personal statement: 

Finance Professional CV Personal Statement Example

As a seasoned financial analyst with over 10 years of experience in budgeting, forecasting, and financial modeling, I am proficient in optimizing financial processes. I've successfully led cross-functional teams to achieve cost savings of up to 15%. With an MBA in Finance and a proven ability to drive profitability, I am eager to bring my strategic financial expertise to a leadership role.

This is what an experienced marketing executive CV statement should look like:

Marketing Executive CV Personal Statement Example

Accomplished marketing executive with a demonstrated history of driving brand growth in competitive markets. Over 12 years of experience, I developed and executed comprehensive marketing strategies, resulting in a consistent 20% annual increase in market share. I am now seeking a senior leadership position to apply my strategic vision and foster innovation in an innovative company.

 Take a look at the CV personal statement example of an IT project manager :

IT Project Manager CV Personal Statement Example

A seasoned IT project manager with PMP certification and a commitment to staying at the forefront of tech trends. I have a track record of reducing project timelines by 25% and enhancing system efficiency by 30%. Ready for a leadership role, I'm excited to lead a team in overcoming the next technological frontier.

Here’s an example of a human resources director personal statement:

Human Resources Director CV Personal Statement Example

With a decade of experience sculpting positive workplace cultures, I created and implemented HR programs that enhanced employee engagement and retention. Initiatives I've led resulted in a 20% improvement in employee satisfaction and a 15% reduction in turnover. Armed with an SPHR certification, I am excited to bring my strategic HR leadership to a company committed to fostering a positive workplace culture.

#5. Student CV Personal Statement Examples

If you’re a business administration student, this is what your personal statement should look like:

Business Administration Student CV Personal Statement Example

As an ambitious Business Administration student specializing in marketing, I offer a combination of academic achievements and practical skills developed through internships. Eager to apply my knowledge in a dynamic business environment, I am seeking opportunities where I can use my skills and passion for marketing to drive tangible results.

Here’s a graphic design student personal statement example:

Graphic Design Student CV Personal Statement Example

As a Graphic Design student with a creative flair and technical proficiency, I bring a unique blend of design skills acquired through coursework and hands-on projects. Proficient in Adobe Creative Suite and experienced in translating conceptual ideas into visually appealing designs, I am eager to embark on a career in graphic design and apply my artistic talents to contribute to innovative design projects.

#5. Entry-Level CV Personal Statement Examples

Check out a CV personal statement for an entry-level paralegal :

Paralegal CV Personal Statement Example

As a dedicated and detail-oriented recent graduate with an Associate degree in Legal Studies, I am eager to launch a career as a paralegal, bringing strong research, organizational, and communication skills. I am excited to contribute to a dynamic legal team where I can use a solid understanding of legal procedures and a commitment to maintaining the highest ethical standards.

Here’s an example of a virtual assistant CV personal statement:

Virtual Assistant CV Personal Statement Example

Tech-savvy and highly organized professional seeking an entry-level virtual assistant position. With proficiency in office software and platforms, I am well-equipped to handle administrative tasks such as managing calendars and coordinating meetings efficiently. I am eager to contribute my multitasking abilities and proactive approach to help streamline operations and enhance overall productivity in a virtual work environment.

This is what a good entry-level office manager personal statement should look like:

Office Manager CV Personal Statement Example

An enthusiastic and detail-oriented professional with a degree in Business Administration and a strong foundation in office management and administration. Through internships, I demonstrated the ability to coordinate daily operations, manage office supplies, and ensure a smooth workflow. Eager to use my organizational skills and proactive mindset to contribute to a positive and efficient work environment through effective communication and problem-solving.

Take a look at an example of a personal statement for a nurse CV:

Nurse CV Personal Statement Example

A compassionate and dedicated medical professional with an Associate degree in nursing. Through my coursework and clinical rotations, I gained a solid foundation in medical procedures as well as hands-on experience in patient care, medication administration, and treatment planning. I am seeking an opportunity to apply my knowledge and commitment to providing high-quality care.

Final Thoughts

To compel a recruiter to read your curriculum vitae to the very end, you need to grab their attention immediately. The best way to do it is by including a CV personal statement.

Though a bit tricky to write, this brief section of your CV is well worth the effort. Hopefully, our guide will ease the struggle and help you create an eye-catching personal statement and land that dream job!

Create your resume once, use it everywhere

Sample Marketing Personal Statement (NYU, Cornell, ASU)

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In personal statement samples by field.

The following personal statement is written by an applicant who got accepted to top doctoral programs in Marketing. Variations of this personal statement got accepted at NYU, Cornell, and ASU. Read this marketing personal statement to get inspiration and understand what a top essay should look like.

You might also be interested in reading this   Sample Ph.D. Personal Statement  that got admitted to MIT.

Sample Personal Statement in Marketing

‘Rationale’ stems from our understanding of the environment in which we reside. Amongst other quirks, I was most curious about how and why things were as they were: Why is the sky blue? Why do we grow old?

This curiosity kept increasing, and it was as if I was trying to find a reason for everything, an explanation, a mathematical formula for everything around me. I saw that notions about reality seem strongly influenced by contrasting paradigms and biases already set in motion by society leaders and people of influential vocations. I was fascinated by this unique influence and thus drawn to the study of human behavior that influenced their ability to make rational (or sometimes irrational) decisions.

Marketing and Sales thus became my obsession. I had my first sale at 13. It was a 1994 Nissan sunny – a big, massive but fuel-efficient car.

Silently observing client reactions, their responses to counter offers, and facial expressions, I learned how to make and close great deals. The more closely I watched, the more obvious things became; patterns emerged – confidence in the seller or the buyer greatly influenced the outcome of the entire process, honesty cemented strong relations with the client, etc.

My bachelor served as a guiding post and introduced several opportunities which anchored my interest in consumer behavior, leading me to a major in marketing. From organizing events for the Rotary society to acquiring sponsorships, the experience intensely focused on liaison skills and project management. Funds were arranged beforehand, but the efficiency of the marketing efforts couldn’t be measured.

Whether the attendees of such events had a great time? Were the goals of the event successfully met? Such questions kept me on edge while serving as the Director of Marketing in these events.

Nearing graduation, my professors urged me to participate in person at a research conference being held in the U.S. My pilot study based on the comparison of Instagram and Facebook was well received at the conference. It was here where I got to channel my curiosity revolving around consumer behavior, which was made possible through research.

This conference helped me in penning down a second paper. It encouraged me to learn more about research regarding the rudimentary concepts involved, such as developing a questionnaire.

However, since I was introduced to research, I have always felt a deficiency in quantitative and qualitative research skills. After graduation, I was able to explore my interests rigorously. Composing scripts, guest posting, and publishing on reputable websites helped me tailor my content according to the audience, understand what they disliked, and how they responded to different content – animated, trendy, etc.

Acquiring partnerships, bidding for projects, and winning them helped secure a grip on the fundamentals of efficiency of marketing efforts. This understanding was complemented by the deployment of advertisements on Facebook and Instagram. The digital environment allowed great freedom in measuring all the hard work involved in rendering such campaigns on social media platforms.

Later on, my thirst for data-driven marketing and research brought me to Rutgers, where I learned how to use Python and R for data processing and visualization. I didn’t know how to use SPSS before; this was a huge milestone.

I was finally able to clean and manage data and ultimately interpret results. After such a divergent endeavor, I focused on my family business alongside side projects such as an initiative on mental health and a home décor business. Such feats helped me in pursuing and understanding the customer at a much personal level.

After working with the customers via a direct channel, I wanted to attend a program that could help me fortify my research skills, which would facilitate the incorporation of all this professional experience and help me make sense of all the interactions I have had with customers. At the undergraduate level, I was always at a loss when teaching the concepts of moderation, mediation, and other quantitative techniques.

Moreover, we weren’t introduced to different qualitative research techniques such as coding of interviews, etc. As a result, I was admitted to the M.S. Marketing program offered at Rutgers. Unfortunately, due to covid-related issues, I was able to join the program four weeks late. But I didn’t let that get to me. I worked hard. I was introduced to statistical techniques such as Confirmatory Factor Analysis, Linear Regression, etc.

We learned about treating outliers and the skewness of the data via SPSS. In the second semester, we were introduced to great techniques that aided researchers in comprehending consumer perception about a brand and their buying habits. Research techniques such as conjoint and multidimensional analysis helped analyze consumer buying patterns and habits in great detail and in a systematic manner. Conjoint analysis fascinated me because it sophisticatedly separates questions and generates simulations which significantly helps in price-sensitivity analysis.

It allows researchers to predict customer behavior depending on different variables, such as different colors of the products, prices, etc. The multidimensional analysis gives a 360 approach to the customer perception when subjected to different variables such as the number of locations in a city, quality of the product, etc. I was excited to finally learn how to analyze customer perceptions and whether an action related to the product yielded a return on the invested efforts.

Coincidently and much to my joy, this semester brought an analytics course on the table, Business Analytics. We learned extensively about the basics, and a project was given to us based on our specialization. I used python in data wrangling; when I had to employ Panda’s library to correct the datasets and add product names to them. Concurrently, I came across great applications which could be used to visualize data for my thesis, such as Violin plots, Geographical plots, scattered line charts, etc.

As a result of my hard work, my project was selected as a sample for the following sessions, and I was told that I had scored the highest among the entire batch of MBA and other M.S. programs. This helped me further my passion for research by aiding me in learning the visualizations required for displaying results and making sense of the data at hand. These visualizations incorporate different statistical techniques, which would be helpful in the future, such as variance present in the data, skewness of data, etc.

Recently, I attended a workshop on Mendeley. As a result, I became a certified Mendeley advisor. Progressing forward, I participated in a workshop based on bibliometric research with the aid of the R package – bibliometrix. Other software involved included PowerBI, VOSviewer, Access, etc.

Currently, I’m working on the research topic for my thesis: Color Combination of packaging and its effect on the consumer buying pattern, with a professor, presently working as an editor at several reputable publishers such as Elsevier, Taylor & Francis, etc. I hope to take both quantitative and qualitative approaches in this research.

I yearn to enhance my research prowess in consumer behavior and digital marketing, including decision models, the efficiency of social media marketing, and various other fields I can explore. I want to work on streamlining the entire marketing process with the essence of understanding what the customer wants. And I believe the Ph.D. in Marketing program offered at NYU can help me acquire the professional skills required for the research I wish to conduct alongside providing a platform for much-needed experimentation in the field.

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Resume personal statement examples

If you want to secure job interview, you need a strong personal statement at the top of your resume.

Your resume personal statement is a short paragraph which sits at the very top of your resume – and it’s aim is to summarize the benefits of hiring you and encourage employers to read your resume in full.

In this guide I have included 17 resume personal statement examples from a range of professions and experience levels, plus a detailed guide of how to write your own personal statement that will get you noticed by employers

Resume templates 

17 resume personal statement examples

To start this guide, I have included 10 examples of good personal statements, to give you an idea of how a personal statement should look , and what should be included.

Note: personal statements are generally used by junior candidates – if you are experienced, check out our resume summary examples instead.

College graduate resume personal statement (no experience)

Although this college graduate has no paid work experience , they compensate for it by showcasing all of the skills and knowledge the have gained during their studies, and demonstrating how they apply their knowledge in academic and personal projects.

When you have little or no experience, it’s important to draw out transferable workplace skills from your studies and extracurricular work, to showcase them to employers.

College graduate resume personal statement (part time freelance experience)

This candidate has graduated college with a degree in biochemistry but actually wants to start a career in marketing after providing some digital freelance services to fund their studies.

In this case, they haven’t made much mention of their studies because they aren’t relevant to the marketing agencies they are applying to. Instead they have focused their personal statement around their freelance work and passion for the digital field – although they still mention the fact they are degree educated to prove their academic success.

High school leaver resume personal statement (no experience)

This candidate is 16 years old and has no work experience whatsoever, but they compensate for this by detailing their academic achievements that relate to the roles they are applying for (maths and literacy are important requirements in finance and accountancy roles).

They also add some info on their extracurricular activities and high school work-placements, to strengthen this student resume further.

Top tips for writing a resume personal statement

• Thoroughly research the jobs and companies you are planning to apply for to identify the type of candidate they are looking for – try to reflect that in your personal statement
• Don’t be afraid to brag a little – include some of your most impressive achievements from education, work or personal life
• Focus on describing the benefits an employer will get from hiring you. Will you help them to get more customers? Improve their workplace? Save them time and money?
• If you have no work experience, demonstrate transferable workplace skills from your education, projects, or even hobbies

High school leaver resume personal statement (part time experience)

Although this person has only just left high school, they have also undertaken some part-time work in a call center alongside their studies.

To make the most of this experience, they have combined their academic achievements with their workplace exposure in this personal statement.

By highlighting their future studies, summer programme involvement, work experience and expressing their ambitions to progress within sales, this candidate really makes an appealing case for hiring them.

College leaver resume personal statement (no experience)

This candidate has left college with good grades, but does not yet have any work experience.

To compensate for the lack of workplace exposure, they have made their honor results prominent and highlighted skills and experience which would benefit the employers they are targeting.

Any recruiter reading this summary can quickly understand that this candidate has great academic achievements, a passion for IT and finance and the ability to transfer their skills into an office environment.

College student resume personal statement (freelance experience)

As this student has picked up a small amount of freelance writing work during their studies, they have made sure to brag about it in their personal statement.

They give details on their relevant studies to show the skills they are learning, and boost this further by highlighting the fact that they have been applying these skills in a real-life work setting by providing freelance services.

They also include key action verbs that recruiters will be looking for , such as creative writing, working to deadlines, and producing copy.

Academic resume personal statement

Aside from junior candidates, the only other people who might use a personal statement, are academic professionals; as their resume’s tend to be more longer and detailed than other professions.

This candidate provides a high level overview of their field of study, length of experience, and the roles they have held within colleges.

High school leaver resume personal statement with sports experience

Although this person has no work experience, they are still able to show employers the value of hiring them by selling their other achievements and explaining how they could benefit an organization.

They expand on their sports club involvement to demonstrate their teamwork, leadership skills, communication and motivation, which are all important traits in the workplace, and will be looked upon favourably by recruiters and hiring managers.

They also draw upon their future plans to study business studies at college and take a part time job, to further prove their ambition and dedication.

History graduate resume personal statement

This history graduate proves their aptitude for both academic achievement and workplace aptitude by showcasing valuable skills from their degree and voluntary work.

They do this by breaking down the key requirements for each and showing how their skills could be beneficial for future employers, such as listening, communication, and crisis management.

They also describe how their ability to balance studies alongside voluntary work has not only boosted their knowledge and skills, but also given excellent time management and organizational skills – which are vital assets to any employer.

Law graduate resume personal statement

This legal graduate makes the most from their college work placements by using it to bulk out the contents of their resume personal statement.

They include their degree to show they have the necessary qualifications for legal roles, which is crucial, but more importantly, they showcase how they applied their legal skills within a real-life work setting.

They give a brief overview of the types of legal professionals they have been working alongside and the type of work they have been carrying out – this is all it takes to get the attention of recruiters and show employers they have what it takes to fulfil roles in the legal sector.

Medical student resume personal statement

This medical student proves their fit for the role by showcasing the key skills they have gained from their studies and their work experience placements.

In just these few sentences, they are able to highlight the vast amount of experience they have across different disciplines in the industry, something which is particularly important in the medical sector.

As they have not graduated yet and are still studying, they have provided proof of their most recent grades. This can give the recruiter some indication as to the type of grade they could be graduating with in the near future.

Masters student resume personal statement

This masters student has started by specifying their area of study, in this case, accounting, and given details about the specific areas of finance they are most interested in. This can hint towards their career goals and passions.

They have then carefully listed some of the key areas of accounting and finance that they are proficient in. For example, business finance, advanced corporate finance and statistics.

They have also outlined some of the transferable skills needed for accounting roles that employers will be looking out for, such as communication, attention to detail and analytical skills.

Finance student resume personal statement

As this finance student has recently undertaken some relevant work experience, they’ve made sure to shout about this in their personal summary.

But more than this, they have included a list of some of the important finance skills they gained as a result of this work experience – for example, financial reporting, processing invoices and month-end reconciliations.

Plus, through power words and phrases such as ‘prevent loss’ and ‘improve upon accuracy and efficiency’, they have also showcased how they can apply these skills in a workplace setting to benefit the potential employer.

Internship resume personal statement

This digital marketing professional has started their personal summary by outlining their most relevant qualifications and work experience, most notably their freelance role as a content manager.

They have also provided examples of some of the key marketing skills that potential employers might be looking for, including very detailed examples of the platforms and tools they are proficient in – for example, LinkedIn, Twitter and Pinterest.

They have then closed their statement by giving a detailed description of the type of role or opportunity they are looking for. In this case, an in-house position in a marketing company.

College graduate career changer personal statement

Switching careers as a college graduate can be tough. Especially when it comes to writing a personal statement that will attract employers in your new chosen field.

This candidate is looking to move from history teaching into journalism, so they have created a statement which briefly mentions their current workplace, but mainly focuses on highlighting transferable skills which are relevant to journalism. They achieve this by discussing the writing skills they use in their current role, and mentioning their hobby of writing – including some publications they have been featured in for extra brownie points.

Business management graduate personal statement

This business management proves their ability to work within a junior business management position by swiftly highlighting their impressive degree (to ensure it is not missed) and summarizing some of the real-life experience they have gained in management during their college placements and volunteering. They do not let their lack of paid work experience, stop them demonstrating their valuable skills.

PhD graduate

PhD graduate roles attract a lot of competition, so it’s important that your resume contains a personal statement that will quickly impress and attract recruiters.

This candidate provides a short-but-comprehensive overview of their academic achievements, whilst demonstrating their exceptional level of knowledge in research, languages and publication writing.

By highlighting a number of skills and abilities that are in high-demand in the academic workplace, this resume is very likely to get noticed and land interviews.

How to write a personal statement for your resume

Now that you’ve seen what a personal statement should look like and the type of content it should contain, follow this detailed guide to one for your own resume – and start racking those interviews up.

Guide contents

What is a resume personal statement?

Resume personal statement or resume summary, personal statement format, what to include in a resume personal statement.

• Personal statement mistakes

How to write persuasively

A personal statement is a short paragraph at the top of your resume which gives employers an overview of your education, skills and experience

It’s purpose is to capture the attention of busy recruiters and hiring managers when your resume is first opened – encouraging them to read the rest of it.

You achieve this by writing a tailored summary of yourself that explains your suitability for the roles you are applying for at a very high level, and matches your target job descriptions .

One question candidates often ask me is , “what is the difference between a personal statement and a resume summary?”

To be honest, they are almost the same – they are both introductory paragraphs that sit at the top of your resume… but there are 2 main differences:

A personal statement tends to be used more by junior candidates (college graduates, high school leavers etc.) and is relatively long and detailed.

A resume summary tends to be favoured by more experienced candidates , and is shorter in length than a personal statement.

Note: If you are an experienced candidate, you may want to switch over to my resume writing guide , or example resume summaries page.

To ensure you grab recruiters’ attention with your personal statement, lay it out in the following way.

Positioning

You need to ensure that your personal statement sits at the very top of your resume, and all of it should be totally visible to readers, without the need to scroll down the page.

Do this by reducing the top page margin and minimizing the space taken up by your contact details.

This will ensure that your whole personal statement can be seen, as soon as your resume is opened.

We have a resume template which can help you to get this right.

Size/length

Your personal statement needs to contain enough detail to provide an introduction to your skills and knowledge, but not so much detail that it bores readers.

To strike the right balance, anything between 8-15 lines of text is perfect – and sentences should be sharp and to-the-point.

As with the whole of your resume , your personal statement should be written in a simple clean font at around size 10-12 to ensure that it can be read easily by all recruiters and employers.

Keep the text color simple, ensuring that it contrasts the background (black on white is best) and break it into 2 or even 3 paragraphs for a pleasant reading experience.

It should also be written in a punchy persuasive tone, to help you sell yourself and increase your chances of landing interviews , I cover how to do this in detail further down the guide.

Quick tip: A poorly written resume will fail to impress recruiters and employers. Use our quick-and-easy Resume Builder to create a winning resume in minutes with professional resume templates and pre-written content for every industry.

Once you have the style and format of your personal statement perfected, you need to fill it with compelling content that tells recruiters that your resume is worth reading.

Here’s what needs to go into your personal statement…

Before you start writing your personal statement, it’s crucial that you research your target roles to find out exactly what your new potential employers are looking for in a candidate.

Run a search for your target jobs on one of the major job websites, look through plenty of adverts and make a list of the candidate requirements that frequently appear.

This research will show you exactly what to include in your personal statement in order to impress the recruiters who will be reading it.

Education and qualifications are an important aspect of your personal statement, especially if you are a junior candidate.

You should highlight your highest and most relevant qualifications, whether that is a degree or your GED. You could potentially go into some more detail around modules, papers etc. if they are relevant to the roles you are applying for.

It’s important that you discuss the experience you have gained in your personal statement, to give readers an idea of the work you are comfortable undertaking.

This can of course be direct employed work experience, but it doesn’t have to be.

You can also include:

• High school/college work placements
• Voluntary work
• Personal projects
• Hobbies/interests

As with all aspects of your resume , the content should be tailored to match the requirements of your target roles.

Whilst discussing your experience, you should touch upon skills used, industries worked in, types of companies worked for, and people you have worked with.

Where possible, try to show the impact your actions have made. E.g.  A customer service agent helps to make sales for their employer.

Any industry-specific knowledge you have that will be useful to your new potential employers should be made prominent within your personal statement.

For example

• Knowledge of financial regulations will be important for accountancy roles
• Knowledge of IT operating systems will be important for IT roles
• Knowledge of the national curriculum will be important for teachers

You should also include some information about the types of roles you are applying for, and why you are doing so. Try to show your interest and passion for the field you are hoping to enter, because employers want to hire people who have genuine motivation and drive in their work.

This is especially true if you don’t have much work experience, as you need something else to compensate for it.

Resume personal statement mistakes

The things that you omit from your personal statement can be just as important as the things you include.

Try to keep the following out of your personal statement..

Irrelevant info

Any information that doesn’t fall into the requirements of your target roles can be cut out of your personal statement. For example, if you were a professional athlete 6 years ago, that’s great – but it won’t be relevant if you’re applying to advertising internships, so leave it out.

Generic clichés

If you are describing yourself as a “ dynamic team player with high levels of motivation and enthusiasm” you aren’t doing yourself any favours.

These cliché terms are vastly overused and don’t provide readers with any factual details about you – so keep them to a minimum.

Stick to solid facts like education, skills , experience, achievements and knowledge.

If you really want to ensure that your personal statement makes a big impact, you need to write in a persuasive manner.

So, how do you so this?

Well, you need to brag a little – but not too much

It’s about selling yourself and appearing confident, without overstepping the mark and appearing arrogant.

For example, instead of writing.

“Marketing graduate with an interest in entering the digital field”

Be creative and excite the reader by livening the sentence up like this,

“Marketing graduate with highest exam results in class and a passion for embarking on a long and successful career within digital”

The second sentence is a much more interesting, makes the candidate appear more confident, throws in some achievements, and shows off a wider range of writing skills.

Quick tip: A poorly written resume will fail to impress recruiters and employers. Use our quick-and-easy Resume Builder to create a winning resume in minutes with professional templates and pre-written content for every industry.

Your own personal statement will be totally unique to yourself, but by using the above guidelines you will be able to create one which shows recruiters everything they need.

Remember to keep the length between 10-20 lines and only include the most relevant information for your target roles.

You can also check our college graduate resume example , our best resume templates , or our library of example resumes from all industries.

Good luck with the job hunt!

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MSc Management with Digital Marketing

• Sample personal statement

28 July, 2022

Msc management with digital marketing share.

• 12 May, 2013

I am Md S Zaman and with great tenaciousness, I am applying this application to study the course MSc Management with Digital Marketing at BPP University. I am very fascinated to pursue this degree in charge of a proper understanding of advanced theories and techniques in management via digital marketing modules. I believe that if I will be successful in this course I can use my knowledge and skills in emerging areas that can drive growth in digital marketing and management abilities and be used across various sectors throughout my career. After completing my secondary education, I obtained a Diploma degree in Engineering from Bangladesh Technical Education Board, Bangladesh in 2010. For my graduation, I have completed my Bachelor degree in Computer Science and Engineering in 2013 from State University of Bangladesh. After my graduation I have joined as an Deputy Manager in Takaful Islami Insurance Limited and I worked there from 2013 to 2019. Now, I have been working as a Senior Executive (BGIT) in T Sports - Bashundhara Group since 2019. From my professional experience I have realized I need to gain more knowledge about managerial tactics. And now, I want to develop my core skills to use digital marketing tools. I have great communication skills and leadership qualities. My personal interests include socializing, networking data and traveling. My English Language skills have been sharper as my medium of instruction was in English in my bachelor programme. Being a sociable person I want to adjunct the chance to use my earned skills in a professional context. Moreover, I am well informed of BPP University’s outstanding reputation and it will be a concession for me to gain more knowledge via this programme.

Having a UK degree is highly respected by employers in Bangladesh. They believe that, UK degree is more than qualified and expectations are high from applicants with such degrees. And, I want to pursue my Master's degree from BPP University, as the university is known as a leading institution of professional skills and because of its good reputation in teaching. Moreover, BPP campus is known for its modern facilities and innovative teaching methods that support learning effectively in a range of styles. They provide associated lectures with video and written case studies and group studies, presentations by visiting experts, engagement skills sessions. Where in my country the study environment follows theoretical systems which are only paper based and no practical skills can gained. So, I can find my career prospectives by studying at BPP University which would give me the chance to differentiate myself from challenges. The demanding course contents includes as Personal Effectiveness, Leading Through Digital Disruption, Global Strategy & Sustainability, Data Driven Decisions Making, Digital Marketing Strategy and Analytics, Brand Building in the Digital Age, Digital Marketing and Communication, Business Project, I will gain the knowledge, skills and behaviors that are required for my chosen career field. The course will help me to explore how to use data properly to drive performance and manage risk in various times and changes. Most importantly, the thing that motivated me to choose UK is that it maintains a quality management system with high standard in all fields. By researching I have come to know that, a great number of graduates creating the huge number of chances to get placed with leading companies with UK degrees'. I career will be flourishing more and it will be my great achievement if I can complete this degree.

While researching I found that, this MSc degree is best for them who want to develop their management skills with a solid understanding of advanced theories and techniques in digital marketing. As my professional career goal is to be a top management employer so I need to gain more knowledge on the latest developments in leadership theories and methods in management area. With better idea and innovative planning, business can be grow very skillfully. I need to explore the digital platforms for the business and grow brand awareness and to develop my knowledge in digital marketing and management tools. After completion of this degree, I want to be a Business Developer or Marketing Analyst in a well reputed organizations in my home country. From my past study course, I have learned excellent problem-solving, analytical, and technical skills, I believe that this course would be the right choice me to achieve my career objectives. However, I am determined to study this course in the UK as the study environment in my country is quite different and we only have the opportunity to study with local students. Importantly, UK university campuses are safe and free from political and social chaos. Moreover, UK education is practice based and teaching is tailored to meet current industry and business requirements. By researching, I found that top 10 universities in the world, 4 of are held by UK institutions. Also, 83% international graduates feel that a UK degree has helped them to get jobs. This has played a key part in my decision-making when choosing a study destination. Also, UK prepares their students academically and give them soft skills which is helpful for their future career. I believe that the UK is the right choice for my course that will make it better and further open doors for my profession.

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Reset password, create a free fasthire account, statement of purpose for msc in digital marketing.

• October 5, 2021
• Personal Statement

If you are applying for a master’s degree in Digital Marketing, you will need to submit your application with an attached statement of purpose/personal statement. Statement of purpose for MSc in Digital Marketing is important because it will help you convince the admission committee that you’re a good fit for their program.

We have provided this sample as a guide; do not copy it verbatim because it has already been used.

If you need assistance with your statement , you can contact us today and we will help you translate your thoughts into a strong personal statement.

NOTE: PERSONAL STATEMENT IS ALSO REFERRED TO AS LETTER OF INTENT, STATEMENT OF PURPOSE, LETTER OF MOTIVATION, OR LETTER OF EXPLANATION.

Top Universities to Study for MSc Digital Marketing

• Robert Gordon University Aberdeen
• University of Bradford
• University of Chester
• Rennes School of Business
• University of Strathclyde Glasgow
• Teesside University
• Henley Business School

Even in the height of the recent financial crisis when several companies had to scale back their advertising spend, instead of reduction, online advertising saw an increase in spend. The chief reason for this is hinged on the accountability that digital marketing offers. Through digital media, brands could confidently increase their online marketing spends and monitor the campaigns with ease while also determining the effectiveness or failure in the shortest time possible. This has inspired a lot of interest for professionals with advanced knowledge to coordinate digital marketing operations.

My goal is to grow into the position of a Regional Manager for Digital Marketing in MTN – one of Africa’s leading telecommunication companies. And seeing that my peers at MTN Ghana would soon be holding managerial positions in the next couple of years (maximum of 7 years), there is need for me to prepare myself for the opportunities ahead. The knowledge I’ll gain will also enable me to start proffering effective and efficient solutions that will aid me to grow into a thought leader in this field.

From my recent certification courses that covered marketing strategy, storytelling, digital marketing, creativity for business growth amongst others, I have come to realize that my unique combination of skills would perfectly meet the criteria for an advertising/marketing manager. And considering my love for technology and the huge influence technology now has on how organizations handle and coordinate their advertising and marketing, I am inclined to obtaining a higher education that will help me explore digital marketing in-depth. I am certain of this because, in 2017 when I was first appointed as a Go-to-market Analyst at MTN Ghana, I was directly involved in developing 360 0 approaches of product proposition and services to the market using digital media. Within eight months, the task of driving service delivery and availability for VAS, Data and Digital services was added to my portfolio. My evident talents did not escape the notice of the senior executives, which led to my unprecedented promotion to Acting Manager Go-to-Market Analyst: this particular role meant that I would directly influence any action that involved creating sustainable, profitable, market volume and value-adding digital services at MTN Ghana.

I hold a Master in Business Administration which has equipped me with the requisite business and human resources management skills. Also, my Post Graduate Diploma in Management Science which helped improve my ability to analyze and interpret complex data. I believe that my academic and work experiences thus far will influence my success in this course. Due to my career needs and expectations to be future-ready with this degree, I have chosen to study abroad in a nation that provides a multicultural learning environment with internationally recognized academic institutions. Through recommendations and research, I have settled that Birmingham City University is ahead of its peers in this course, especially with the inclusion of modules that are focused on the future such as;…………………… So, I am very much confident of the value I would get from this program.

I love photography and networking, so when I am not working, I do not hesitate to engage in social events. I find photography enjoyable; it also helps my creativity and attention to detail. A great deal of my comprehension of business is as a result of socializing. Interacting with people, listening attentively to their spoken and unspoken desires helps me gain useful insight that I find applicable both in my personal life and in my career.

I am aware of the opportunities that digital marketing holds for both sellers and consumers relationships nowadays.

With the opportunities that digital marketing holds for both seller and consumer relationships nowadays, it is clear that digital media has come to stay. As a proactive professional, I want to invest in my future career advancement through this degree. I am convinced that my skills, passion, and career experience will inspire me to succeed in this program. I look forward to being accepted into the next MSc Digital Marketing class

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Thank you for taking the time to read this statement of purpose for a master in digital marketing. If you need a convincing and well written personal statement for your digital marketing master’s application, contact us today and a writer will be assigned to you. Cheers and success always!

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Marketing Personal Statement Examples

• 1 Personal Statement Example Links
• 2 Career Opportunities
• 3 UK Admission Requirements
• 4 UK Earnings Potential For Marketers
• 5 Similar Courses in UK
• 6 UK Curriculum
• 7 Alumni Network

Personal Statement Example Links

• Personal Statement Example 1
• Personal Statement Example 2
• Personal Statement Example 3
• Personal Statement Example 4
• Personal Statement Example 5

Ever been captivated by the power of persuasion and the art of influencing consumer behaviour? Fascinated by the idea of developing and executing compelling marketing strategies to drive business growth?

If so, a degree in Marketing could be your ideal journey. This dynamic field equips you with the knowledge and skills to understand market needs, develop effective marketing campaigns, and analyse their impacts.

A Marketing degree in the UK offers a comprehensive understanding of the principles, strategies, and tools used in marketing. It is designed for those who are interested in understanding consumer behaviour, developing effective marketing strategies, and contributing to business growth.

Typically, a Bachelor’s degree in Marketing (BA or BSc) takes three years of full-time study, or four years if you opt for a sandwich course which includes a year in industry. Some universities also offer a four-year course with a foundation year for students who do not meet the standard entry requirements.

One of the key features of a Marketing degree is the emphasis on practical skills. Many courses include project work, case studies, and simulations, allowing students to apply the theories they have learned in real-world contexts. Work placements and internships are also common, providing students with valuable industry experience.

Career prospects for Marketing graduates are excellent. Graduates can work in a variety of roles within marketing, such as Marketing Executive, Digital Marketing Specialist, Brand Manager, Market Research Analyst, and many more. Some graduates may also choose to work in related fields such as sales, public relations, or advertising.

In addition, a Marketing degree can also serve as a stepping stone to further study. Graduates may choose to specialise in a particular area of marketing by pursuing a Master’s degree or a professional qualification from a body such as the Chartered Institute of Marketing.

👍 When writing a personal statement : Highlight your passion for the course, demonstrating your understanding of it. Use relevant personal experiences, coursework, or work history to showcase how these have fostered your interest and readiness for the course.

Career Opportunities

A degree in marketing can open up a variety of career opportunities in many different industries and sectors. Some of the most common career paths for marketing graduates include:

1. Advertising: Advertising professionals create and manage campaigns to promote products and services. They may work in agencies, media companies, or in-house for a business or organisation.

2. Digital Marketing: Digital marketing professionals use digital channels to promote products and services. They may work in agencies, media companies, or in-house for a business or organisation.

3. Public Relations: Public relations professionals create and manage campaigns to shape public opinion. They may work in agencies, media companies, or in-house for a business or organisation.

4. Market Research: Market research professionals analyse data to understand consumer behaviour and develop insights for businesses. They may work in agencies, media companies, or in-house for a business or organisation.

5. Brand Management: Brand management professionals create and manage campaigns to build and maintain the reputation of a brand. They may work in agencies, media companies, or in-house for a business or organisation.

6. Social Media: Social media professionals use digital channels to promote products and services. They may work in agencies, media companies, or in-house for a business or organization.

7. Sales: Sales professionals are responsible for generating revenue by selling products and services. They may work in agencies, media companies, or in-house

UK Admission Requirements

In order to be accepted into the University of Kent’s Marketing course, applicants must have achieved a minimum of ABB at A-Level or equivalent qualifications. Additionally, applicants must have a minimum of 5 GCSEs at grade C or above, including English Language and Mathematics.

This entry criteria is fairly standard when compared to other universities offering similar courses. Most universities require applicants to have achieved ABB or higher at A-Level or equivalent qualifications, as well as a minimum of 5 GCSEs at grade C or above. Some universities may also require applicants to have achieved a specific grade in a specific subject, such as a grade B in Mathematics or a grade A in English Language.

In addition to these entry requirements, applicants may also need to submit a personal statement, references, and/or a portfolio of work. This will vary from university to university.

UK Earnings Potential For Marketers

The average earnings for someone with a degree in marketing will vary depending on the individual’s experience, location, and the specific job they are pursuing. Generally speaking, the median salary for marketing professionals in the United Kingdom is £30,000 per year. However, salaries can range from £20,000 to £60,000 or more depending on the individual’s experience and the specific job they are pursuing.

Recent trends in the marketing job market have seen an increase in demand for digital marketing skills, such as search engine optimization, social media marketing, content marketing, and email marketing. As a result, individuals with experience in these areas tend to earn higher salaries than those without. Additionally, the demand for marketing professionals is expected to continue to grow in the coming years as businesses increasingly rely on digital marketing strategies to reach their target audiences.

Similar Courses in UK

Other university courses related to marketing include Business Management, Business Studies, and Economics. These courses all focus on understanding the principles of business and the economy, but they differ in their approach.

Business Management focuses on the practical application of business principles, such as strategic planning, operations management, and financial management.

Business Studies focuses on the theoretical aspects of business, such as the nature of competition, the structure of markets, and the role of government in the economy.

Economics focuses on the study of how individuals, businesses, and governments make decisions and how those decisions affect the economy as a whole. All of these courses provide a valuable foundation for a career in marketing, but they differ in their approach and focus.

UK Curriculum

The key topics and modules covered in a university course in marketing include:

• Introduction to Marketing: This module introduces students to the core concepts of marketing, including the 4Ps (Product, Price, Promotion, and Place), customer segmentation, market research, and the marketing mix.
• Consumer Behaviour: This module explores the factors that influence consumer decision-making, including psychological, cultural, and societal influences. It also covers topics such as consumer motivation, attitude formation, and consumer loyalty.
• Strategic Marketing: This module covers topics such as market segmentation, product positioning, and brand management. It also explores the role of marketing in the overall business strategy.
• Digital Marketing: This module covers the use of digital marketing tools such as search engine optimization (SEO), social media marketing, and email marketing.
• Advertising and Promotion: This module covers topics such as advertising strategy, media planning, and creative development.
• International Marketing: This module explores the challenges and opportunities of marketing in a global context. It covers topics such as market entry strategies, cultural differences, and global marketing campaigns.

Practical work and hands-on experience are important part of a university course in marketing. Students will be expected to complete a range of assignments, such as market research projects, advertising campaigns, and digital marketing campaigns. They may also be required to participate in group projects, such as creating a marketing plan for a business.

Alumni Network

One notable alum from the University of Pennsylvania’s Marketing course is Jeff Weiner, the CEO of LinkedIn. Jeff graduated from the University of Pennsylvania in 1991 with a Bachelor of Science in Economics. After graduating, he went on to become a successful entrepreneur, investor, and executive.

At LinkedIn, Jeff has been instrumental in helping the company become one of the most successful professional networking sites in the world. He has led the company to become a leader in the digital marketing space, helping to connect professionals from all over the world.

The University of Pennsylvania offers a number of alumni events and networking opportunities for its marketing alumni. One of the most popular events is the annual Marketing Alumni Reception, which is held in the fall. At this event, alumni can network with other professionals in the field, as well as learn about new developments in the industry. Additionally, the university also hosts a number of other events throughout the year, such as the Marketing Career Fair, which is held in the spring.

The University of Pennsylvania also offers its alumni the opportunity to join the Penn Alumni Network, which provides access to exclusive resources, events, and networking opportunities. Through this network, alumni can stay connected with their peers and stay up to date with the latest news and developments in the marketing field.

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Digital Marketing: Personal Statement

Motivation and background.

Growing up, I have learned that the growth of the internet of things has brought a lot of advantages to the companies and have changed the social landscape. Digital explosion has caused a paradigm shift in the market forcing both corporation and marketers to either adapt or perish. This is the era of big data and personalization where social and mobile channels are increasing. Brands will be expected to provide value to the target audiences by creating genuinely useful and entertaining. After I completed Master in Business Administration, I was employed in various companies in various capacities. However, throughout my career and internship in various organizations stated in the attached curriculum vitae, I realized that most of the companies do not have a digital marketing expert who can develop, implement and manage the complex and sustainable digital and social media marketing strategies. I had opportunities to lend a hand in various departments and was even tasked with overseeing advanced digital strategies at the senior most level of the organization. My desire to pursue this course is passion driven and market-oriented. I have identified a lot of opportunities in the job market for digital marketing and I would like to take advantage of the educational opportunity provided by Trinity College Dublin's rigorous program to prepare myself for these opportunities in future.

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How the Course Fit My Skill Set

In the constantly changing marketing environment, I have decided that as a marketer, I have to embrace digital technology by pursuing a Master of Science degree in digital marketing. Even though I have experienced in marketing and using a wide range of digital marketing Software and applications, I am seeking to future develop my skills using the state of the art applications. My in-depth understanding of digital business concepts is less useful if I can use them in conjunction with the disruptive and innovative technologies. I believe that completing a Master of Science degree course in digital marketing will help me recognize and leverage the innovative digital concepts to analyze data and report the same for success

Career Plans

My plan is to occupy a C-level position as a digital marketing executive in a Fortune-500 company and there is no better way than to first complete a master's level education in digital marketing. That is why I leverage my academic background and qualifications in marketing to develop my digital marketing skills. While searching for a good university to complete my Master of Science degree, I learned that Trinity College Dublin offers the most elaborate, and rigorous masters in digital programs. For example, I was interested in acquiring knowledge in areas such as marketing communication and social media marketing. The only successful marketers in the generation will be marketers that can understand and address the complexities of planning, strategic management, and C-level market analysis and reporting. I would like to join Trinity College Dublin's matters of science in digital marketing because I believe it is rigor enough to equip me with the social media marketing skills to join social discourses and positively influence social discussion to drive brand credibility and growth.

Contribution to the Organization and the Society

Acquiring competences such as digital media c monitoring, analysis and management require schools with proven track records of successful social media marketers and that is why am applying for this course in Trinity College Dublin. I believe that expertise in search marketing, service marketing, and digital innovation, e-commerce and email marketing, mobile marketing as well as digital media strategy and planning can only be acquired by learning in school with state of the art facilities and that recognizes the strength in diversity. I believe I a perfect fit for Trinity College Dublin's programs at Trinity College Dublin will not only help me achieve my heart's desire to complete a masters of sciences degree course but I will be instrumental to the school's masters of sciences degree program student's pursuit of their academic goals too. I will initiate constructive discourses and propose solutions to search engine optimization, pay per click advertising and analytics. I will also oversee and moderate debates on user-centered design, cross-platform campaigns, target messaging and mobile advertisements and stimulate student participating in digital marketing discussions.

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Postgraduate international marketing personal statement example.

Businesses are woven into every part of our lives and marketing plays a key role in influencing our decisions. By understanding and developing relationships with consumers, businesses can be less obtrusive and more enriching to our lives; this in turn will grow more sustainable businesses.

This intersection between people and brands is a key area of interest which I am determined to build my knowledge and career on.

During my BSc course, emphasis was placed on observing user behaviour to find key insights. The empathy this human centred method gave me ultimately led to better designed products and services. I applied this to my role at Studio Make Believe as I analysed brand identities and the way they were perceived, to design products that effectively communicated their stories.

I also developed a research document expressing key insights for potential growth areas that the brand implemented. I saw the importance of marketing to develop creative strategies for more effective brand experiences.

Presenting products to clients and negotiating prices with suppliers gave me a practical outlook on the entire product lifecycle as well as the challenges of communicating across cultures. Due to these interactions, I am eager to learn strategic methods of branding and business management on an international platform.

I have been influenced by talks on the theory of affordances and explored the practical applications of behavioural economics in the International Design Camp. I collaborated with students from various disciplines to design services that would improve dental health in young children.

The experience made me considerate of many possible applications to marketing practices. I am eager to apply this design thinking and develop analytical skills in the Consumer Behaviour module. In the near future, I aim to pursue a career orienting brands and market research.

A personal endeavour to start my own business began as I travelled parts of India to better understand a culture I am a part of but have not really known. I noticed brands that we are familiar with at home were portrayed slightly differently to suit lifestyles of eastern consumers, whilst retaining their core image.

This drew me to connect with local manufacturers to design modern homewares, uniting traditional materials with a strong sense of functionality, that could be well received in western lifestyles. I saw the narrative of the collaborative process as a strong selling point.

Working with small communities to evolve dying crafts was a rewarding experience despite challenges of language barriers and differences in work ethic. I plan to turn this passion into a business. Taking this course would equip me with the practical and theoretical knowledge of all aspects of international marketing to achieve my long-term goal of making it a success.

Working as a manager and tutor for a local business has fed my appetite for analytical thinking. The learning environment has been advantageous to my creative career as it demands a flexible mind. I have seen the business grow from its humble beginnings, allowing me to see the value of marketing in the many roles I took, from designing the logo to managing other people.

I have seen the importance of the relationship between people and business on small and large scales. I believe this is more vital now to due globalisation and ever-growing digital economy. Businesses must now work harder to understand global cultures and values whilst upholding their own identity. Therefore International Marketing is crucial in grasping this area.

The research environment at King’s would allow me to build on insights which are critical to uncovering practical solutions to close this gap. I hope to contribute to discussions and develop knowledge for my personal development. I strive to better myself and would be honoured to resume my studies at King’s. The international reputation and global environment would stimulate and support my development.

Profile info

There is no profile associated with this personal statement, as the writer has requested to remain anonymous.

Author's Comments

I applied to King's college London for the International Marketing MSc. My BSc was in product design and I graduated with a 1st class degree. I didn't have much experience in marketing when I applied but I recieved an unconditional offer.

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Postgraduate Personal Statement Example: eBusiness Management

Examining a wide range of examples of personal statements can be helpful when applying to a university or college course. 

After all, personal statement examples can teach you how to write and structure your application, and you can quickly learn how to write a personal statement by examining others.

But with so many university personal statement examples available, how do you know if you’re reading a good one?

Postgraduate personal statements should highlight relevant academic and practical experience, research skills and ambitions and their suitability for the course. This postgraduate personal statement example for eBusiness Management considers these three critical elements.

Studying master’s degree personal statement examples can be especially valuable. They’re sometimes referred to as personal mission statements or statements of purpose , so if you’re tasked with writing a personal mission statement, the following example will work for you.

I’ve broken down this personal statement example section by section, with a commentary on each element. 

That way, you’ll see its strengths and weaknesses and get some inspiration for your own personal statement .

Once you’ve read the personal statement example and analysis, you can download a pdf of the whole document to use as inspiration for your own!

Personal Statement Example: Introduction

“Digitally mediated business, especially e-business, thrived in the pandemic. Social media, online courses and shopping united global and local communities. To better understand the digital marketing profession, I participated in real-world business experiences, competed in national advertising festivals, interned in various industries and conducted formal research into marketing-related disciplines. I am now ready to develop my knowledge of this sector more formally, and I am confident that this MSc in eBusiness Management will provide me with the academic depth to complement my ongoing research practice.”

My Commentary and Analysis 

This introductory paragraph is in summary form. The writer has made it clear that they have a background in the subject they are applying for, used language and ideas from the industry to add depth and detail, and made the case for further study. 

They have also made the distinction between professional background and the need for further academic research, which indicates to the reader that they understand the function and purpose of studying on a postgraduate course.

Although these elements are all positive ones to include, the lack of specific personal information, along with the brevity of this introduction, makes it seem a little too superficial and generic. 

There’s not actually very much here to grab the reader’s attention, build engagement or set the applicant apart from the crowd, which would all be valuable strategies here.

If you’re struggling with your personal statement introduction, check out my article on how to write perfect opening paragraphs here .

Personal Statement Example: Academic Background

“As an undergraduate, I explored the impact of datafication and digital integration on our globalised world. Examining academic and empirical investigations into ongoing mediatisation indicated that deep digitisation and the embedded networks of countless digital footprints foster a digital society that transcends national boundaries and facilitates greater interconnectedness and cultural flow. Studying Technical & Labour Economics and Principles of Management allowed me to cultivate a firm understanding of international commercial dynamics and hone my market insights, whilst quantitative modules such as Probability & Statistics and Calculus introduced me to analytical methods including regression, optimisation and statistical programming. Participating in a capstone programme organised by Marshall Business School, I mastered valuable media marketing strategies and cultivated a global business perspective. Equally, studying Social Research Theory and Techniques developed my understanding of social science research methods and statistical programming.”

My Commentary and Analysis

This paragraph, which covers undergraduate study, is logically placed and far stronger than the introduction. The writer has used detailed and relevant language to indicate a depth of knowledge which could be applied to the course and shown a breadth of experiences which prepare them well.

In particular, they have indicated what they studied and identified key modules by name, developing this to show exactly what they learned from the process. This is an ideal strategy, as it shows the reader that the applicant is an active and engaged learner who understands the value of knowledge. It’s far more effective than a simple list.

It would have been even more effective if the writer had then made direct connections with the content of the course they are applying for and indicated how their prior learning had prepared them well for the demands they might face as a graduate student.

Showing how previous learning has prepared you for future learning is critical in a personal statement example, as it helps the reader see the validity and purpose of your application.

If you’d like to learn more about structuring your personal statement or statement of purpose , check out my awesome Personal Statement Template eBook here . It’s full of detailed examples of what to include!

Personal Statement Example: Research Experience

“My research experiences have prepared me comprehensively for this MSc. Working with Dr Julius Burrows, I was proud to present a research project into marketing choices on e-commerce platforms at a recent conference on Information Economy, Data Modeling and Cloud Computing. Similarly, as the author of “Building an Evaluation System for Corporate Social Responsibility to Employees” in GlobalPlanet (Aug 2022), I focused on evaluating sustainable corporate social responsibilities in global enterprises. Using the indicators proposed by the official Social Responsibility Standard to form an evaluation matrix, we employed the catastrophe progression method to calculate and analyse CSR degrees for an employee sample.”

Commentary and Analysis

An impressive paragraph that shows a depth of research experience. Being able to indicate faculty members you have worked with and projects you have contributed to is often an essential element in a master’s personal statement, and the depth of experience here is convincing.

Although the material is relevant to the course being applied for, it still doesn’t formally connect with the course content, which is a shame, as if the writer had indicated here how these experiences had qualified them for specific elements of the course, if would have made this section outstanding.

Having contributed to published work, the writer demonstrates their academic credentials well. The only discordant element now working through this personal statement example is that the introduction, which focused on professional and industry experience, now seems out of place. 

Having set up a personal statement that was likely to focus on the writer’s professional background, the focus has now shifted to academics, challenging the logic of the opening section.

Check out lots more examples of personal statements here , and see how they can inspire your application!

Personal Statement Example: Practical Experience

“Working in the Project Portfolio Management team at Buckley Jones, I collaborated with overseas colleagues and participated in data collection, comparison, analysis and prediction using Pivot Table in Python. I learned how crucial data is to corporate decision-making and the extent to which global organisations rely on data to strategize and drive influence. As a marketing intern at WeGo Food Group, I was responsible for strategic planning and campaign implementation. I investigated digital trends in content design, production and dissemination to promote a new product line, undertook comprehensive research and crafted branding strategies that employed livestream marketing on platforms such as TikTok and WeChat.”

My Commentary and Analysis: 

This section connects more obviously with the introductory content and provides a welcome sense of balance within this personal statement example. Illustrating the ways in which they have developed skills and experience in the professional realm underpins the application very successfully and shows depth of understanding in a practical context.

Programming skills are mentioned, along with social media experience, and these are all relevant. Again, no links are made to the content of the course being applied for, and no explicit links are made between these experiences and their value to successfully completing the course. This is a missed opportunity, as the clearer those links are, the greater the chance of an admissions reader seeing the value in your application.

The one thing that all successful personal statements have in common is that they are concise, engaging and accurate in spelling, punctuation and grammar. Consequently, I always recommend Grammarly to my students and clients. 

It’s an outstanding tool for ensuring your personal statement is rich with detail whilst hitting those all-important word limits. Check out the free version of Grammarly here , or hit the banner for more information.

Personal Statement Example: Conclusion

“In the future, I aim to create a fashion brand and leverage my expertise and experience to expand market share and maximise brand influence. Consequently, I am confident that this MSc programme’s Digital Marketing specialism will fully support my future academic and professional ambitions. I intend to develop the skills necessary for real-world practice in courses such as Big Data and Marketing Technology and Digital Marketing, Strategy and Management . I am particularly interested in addressing contemporary creative challenges in the context of digitisation in your Digital Retail Strategy module. The eCustomer Relationship Management course is a critical aspect of my future study goals, as it will allow me to combine academic knowledge with praxis, take a strategic approach to critically evaluating complex organisational structures and determine appropriate implementation plans.

As a postgraduate student, I aim to apply my interdisciplinary background in communications, business acumen and strategic thinking to master technologies critical for delivering powerful levels of transformation within the digital marketing sector. I look forward to collaborating with international students and faculty and developing the skills necessary to drive innovation, productivity and profitability in a global business environment.”

The writer outlines their ambitions in this concluding section and ensures that these are relevant to the course outcomes, which is a sound strategy. When your ambitions can be facilitated by the course content, and a reader can see the connection between your ambition and your application, you are far more likely to be made an offer.

There’s also mention here of course modules, and the writer has phrased this in such a way as to show their depth of research and understanding of the content. This is an excellent approach, as it allows a reader to see that the writer has engaged with and understood the relevant literature. 

As such, they are far more likely to be applying for the right course and to be successful as a student.

The very last paragraph is quite general. It reads well but doesn’t really add anything new to the personal statement. It does show an understanding of business processes and the role the writer intends to play in these, and there is mention of collaboration, but in very general terms.

It would have been far more effective for the writer to outline their aims for postgraduate research, to discuss transferable skills and to consider the value they are capable of bringing to the faculty. What wider skills do they have? How would the university benefit from having this applicant on-site? What positives would they contribute? 

In summary, a convincing and concise personal statement showing a high level of suitability for the course. However, it lacks enough direct connections with the content, a deeper analysis of transferable skills and value, and has a somewhat confusing (and perhaps irrelevant) opening section.

For more great advice, check out my article on writing an excellent final personal statement paragraph here .

Click here or on the banner below to get your free download of this complete personal statement example . 

Whether you’re looking for personal mission statement examples or an example of personal purpose statement, I hope this personal statement example has been helpful. Above all, I wish you every success in your academic career. 

If you’d like to work with me to develop your personal statement 1:1 and write a powerful mission statement, I’d be delighted to hear from you. 

Find out about my personal statement support services by clicking here or on the image below.

Research and content verified by Personal Statement Planet .

David Hallen

I've worked in the Further Education and University Admissions sector for nearly 20 years as a teacher, department head, Head of Sixth Form, UCAS Admissions Advisor, UK Centre Lead and freelance personal statement advisor, editor and writer. And now I'm here for you...

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