personal brand presentation example

Master the Art of Personal Brand Presentation Today

• November 6, 2023

Building a strong personal brand is crucial for success in today’s competitive job market. Whether you are looking to boost your career or grow your business, presenting yourself in a compelling and authentic way is essential. In this article, we will explore the key elements of personal brand presentation and how you can master the art of showcasing your brand effectively.

Key Takeaways:

• Creating a strong personal brand is vital for success in the job market.
• Authenticity and effective presentation are key factors in showcasing your personal brand.
• Visual impact, non-verbal communication, and consistency play important roles in personal brand presentation .
• Athletes can provide valuable lessons on personal branding strategies.
• Overcoming insecurities and controlling your narrative are essential in building a personal brand.

The Visual Impact of Your Personal Brand

When it comes to personal brand presentation , visual appearance plays a significant role in making a lasting impression. Your clothes, hairstyle, and overall look are important factors that people use to form initial judgments about you. Research has shown that individuals are often judged based on their appearance, and this judgment can have an impact on how they are perceived professionally.

Whether you are dressing for a job interview or giving a presentation, it is crucial to pay attention to your visual image and ensure that it aligns with your personal brand. Your personal branding presentation slides should reflect your brand’s message and values, using colors, fonts, and imagery that are consistent with your overall brand identity.

Personal branding examples in presentations can serve as inspiration for creating impactful slides. By incorporating visuals such as images, graphics, and charts, you can effectively communicate your personal brand story and engage your audience. Remember, the visual impact of your personal brand goes beyond just your appearance; it extends to the design and imagery you use in your personal brand slide deck as well.

By paying attention to the visual impact of your personal brand and incorporating it into your personal brand presentation, you can create a memorable and compelling impression that resonates with your audience.

Non-Verbal Communication in Brand Presentation

When it comes to personal brand presentation, verbal communication is just one part of the equation. Non-verbal communication, including body language and gestures, plays a crucial role in how others perceive you. It is important to be aware of your non-verbal cues and make intentional choices to enhance your personal brand.

Body Language: Your movement and posture can convey a lot about your confidence and authenticity. Standing tall with good posture exudes confidence, while fidgeting or slouching can project a lack of self-assurance. Making eye contact and using open gestures can also create a sense of engagement and connection.

Confidence: Confidence is key in personal brand presentation. Your non-verbal cues should project confidence and enthusiasm for what you are presenting. By maintaining a positive and energetic demeanor, you can captivate your audience and leave a lasting impression.

Authenticity: Authenticity is another important aspect of non-verbal communication. It is essential to be genuine and true to yourself in how you present yourself. When your non-verbal cues align with your values and personality, it creates a sense of trust and authenticity.

The Power of Body Language

Research has shown that body language can have a significant impact on how others perceive you. In fact, studies have found that body language accounts for a large percentage of communication, even more than verbal communication in some cases.

“Your movement, posture, and confidence can influence how others perceive you.”

By being mindful of your body language and making intentional choices, you can enhance your personal brand presentation and make a positive impact on others. Whether you are attending a personal branding workshop or giving a presentation, remember that your non-verbal communication is just as important as your words.

By incorporating these non-verbal cues into your personal brand presentation, you can effectively communicate your message, build trust, and leave a memorable impression. Remember, your body language speaks volumes, so make sure it aligns with your personal brand.

The Power of Personal Branding: Learning from Athletes

Athletes have mastered the art of personal branding, leveraging their star power to create strong and recognizable images. By studying their strategies, we can learn valuable lessons in creating an impactful personal brand presentation. Athletes like LeBron James have become more than just sports icons – they are global brands that inspire millions.

So, what can we learn from athletes when it comes to personal branding? First and foremost, athletes understand the importance of consistency and authenticity. They stay true to their values and consistently deliver on their promises, building trust and loyalty among their fans. They also know the power of visual storytelling, using their unique style and image to captivate audiences.

One key takeaway is the power of personal brand presentation through visual elements, such as slide decks and PowerPoint presentations. Athletes often use these tools to showcase their personal brand powerfully. Take a look at my personal brand PowerPoint presentation to see how you can effectively communicate your brand story and values.

Table: Personal Brand PowerPoint Examples

These examples illustrate how athletes and other successful individuals use PowerPoint presentations to create visually engaging and impactful personal brand presentations. Just like athletes, we can leverage the power of visual storytelling to captivate our audience and leave a lasting impression.

The Role of Clarity, Consistency, and Constancy in Personal Branding

When it comes to personal branding, three key elements play a significant role in shaping your brand identity: clarity, consistency, and constancy. Each of these elements contributes to creating a powerful and memorable personal brand presentation that resonates with your target audience.

First and foremost, clarity is essential in understanding who you are, what you offer, and what sets you apart from others. By clearly defining your unique value proposition and identifying your strengths, you can craft a compelling brand message that effectively communicates your personal brand to others.

Consistency is equally important in personal branding. It entails delivering on your promises and presenting yourself in a cohesive manner across all platforms and interactions. Consistency builds trust and credibility, reinforcing your brand identity and making a lasting impression on your audience.

Lastly, constancy involves maintaining visibility and consistently communicating your brand message. By staying active and engaged in your industry or niche, you can reinforce your expertise and build a strong brand presence over time. Consistency and constancy work hand in hand to create a lasting impact on your audience and establish you as a thought leader or go-to professional in your field.

Overcoming Insecurities in Personal Branding

Building a personal brand can be intimidating, and it can bring up insecurities and self-doubt. Many individuals struggle with the fear of being perceived as bragging or not living up to expectations. It is important to overcome these insecurities and embrace the value you bring. By recognizing your strengths, being authentic, and focusing on adding value to others, you can build a personal brand that feels true to who you are.

One key aspect of overcoming insecurities in personal branding is recognizing and embracing your unique strengths and qualities. Understand what sets you apart from others and how you can leverage those qualities to create a compelling personal brand presentation. By focusing on what makes you special, you can showcase your expertise and build confidence in your abilities.

Another way to overcome insecurities is to be authentic and genuine in your personal brand presentation. Trying to be someone you’re not will only lead to feelings of insecurity and imposter syndrome. Embrace your true self and let your personality shine through in your personal brand. When you are genuine, it will resonate with others and make a lasting impact.

Lastly, shifting your focus from self-doubt to adding value to others can help overcome insecurities. Instead of worrying about how you are being perceived, concentrate on how you can provide value and make a difference in the lives of others. By focusing on serving others, you can build a personal brand that is not only authentic but also impactful.

“Embrace your true self and let your personality shine through in your personal brand.” – Personal Branding Expert

“Focus on serving others and providing value, rather than worrying about how you are being perceived.” – Career Coach

The Power of Controlling Your Narrative and Owned Media

Taking control of your personal brand narrative is crucial in shaping how others perceive you. By owning your story and managing your own media channels, you can actively shape the public’s perception of your brand. This can involve leveraging social media, creating content, and establishing yourself as an expert in your field. By investing in owned media and controlling your narrative, you can enhance your personal brand presentation and attract the right opportunities.

In today’s digital age, owning your media channels allows you to directly communicate with your target audience. Social media platforms like LinkedIn, Facebook, and Instagram provide an invaluable opportunity to showcase your personal brand and share your expertise. By consistently sharing valuable content, engaging with your audience, and building a community around your brand, you can establish yourself as a thought leader and gain credibility in your industry.

A key advantage of owning your media channels is the ability to control the narrative surrounding your brand. While traditional media outlets may focus on certain aspects or spin stories in a particular way, owning your media channels allows you to share your message authentically. You can craft the story you want to tell, highlight your achievements, and shape public perception to align with your personal brand values.

The Power of Personal Branding Presentation PDF

One effective way to control your narrative and showcase your personal brand is by creating a personal branding presentation PDF . A well-designed and visually appealing PDF can serve as a powerful tool to communicate your brand story, highlight your accomplishments, and showcase your expertise.

A personal branding presentation PDF can include elements such as:

• A concise and impactful introduction that captures the essence of your personal brand
• A visually engaging layout with compelling imagery and graphics
• An overview of your professional background, including education, work experience, and achievements
• Testimonials and quotes from satisfied clients or colleagues
• Examples of your work or projects that demonstrate your skills and expertise
• A call to action, inviting potential partners or employers to connect or collaborate with you

By creating a personal branding presentation PDF , you can provide a comprehensive and visually appealing overview of your personal brand. This document can be shared with potential employers, clients, or partners, enabling them to gain a deeper understanding of who you are and what you bring to the table. It serves as a valuable tool for showcasing your personal brand in a professional and impactful way.

Leveraging Partnerships for Personal Branding

Collaborating with key figures outside of your industry can be a powerful strategy for personal brand presentation. By partnering with influencers, celebrities, or experts in related fields, you can expand your reach and attract a wider audience. Strategic partnerships can provide unique opportunities for visibility and help you showcase your personal brand in new and exciting ways.

When considering potential partnerships, it’s important to align with individuals or organizations that share similar values and have a complementary audience. This ensures that the collaboration feels authentic and resonates with both your brand and your partner’s audience. For example, if you’re a fitness influencer, partnering with a popular nutritionist or wellness brand can enhance your credibility and broaden your reach.

“Collaboration is key in personal branding. By partnering with other industry leaders, you can tap into new networks and gain exposure to a wider audience. It’s a win-win situation that allows you to showcase your expertise while also providing value to your partner’s audience.” – John Smith, Personal Branding Expert

In addition to expanding your audience, partnerships can also provide access to new resources and opportunities. By joining forces with established brands or influential individuals, you may gain access to their network, platforms, or even exclusive events. This can significantly elevate your personal brand presentation and open doors to new possibilities.

When entering into a partnership, it’s essential to establish clear goals and expectations from the beginning. Define the scope of the collaboration, outline each party’s responsibilities, and set measurable milestones to track progress. By fostering open communication and nurturing the partnership, you can maximize the benefits and create a successful personal brand presentation.

The Impact of Personal Branding on Career Growth

Building a strong personal brand has a direct impact on career growth and opportunities. In today’s competitive job market, employers and clients are looking for individuals who not only possess the necessary skills but also align with their company culture and values. By mastering the art of personal brand presentation, you can position yourself as a valuable asset and stand out from the competition.

One way to enhance your personal brand visibility is by leveraging business consulting services , like those offered by Blessed Pirate . These services provide expert guidance and support in developing and showcasing your personal brand. Whether you need assistance with creating a compelling brand story, refining your online presence, or crafting a powerful LinkedIn profile, business consulting services can help you make a strong impression on potential employers and clients.

Blessed Pirate’s LinkedIn post generation service is particularly valuable in today’s digital landscape. By consistently sharing engaging and relevant content on LinkedIn, you can increase your visibility, expand your network, and attract new opportunities. This service takes the guesswork out of creating impactful posts by providing personalized content recommendations based on your personal brand and target audience.

In conclusion, investing in personal branding and utilizing business consulting services , such as those provided by Blessed Pirate , can significantly impact your career growth. By presenting yourself authentically and strategically, and by leveraging platforms like LinkedIn, you can differentiate yourself from the competition and attract the right opportunities. Take control of your personal brand presentation today and position yourself for success in your career.

Source Links

• https://www.linkedin.com/pulse/personal-branding-art-presentation-part-1-visual-wilson-iii-mba
• https://medium.com/fleishmanhillard-boston/mastering-the-art-of-the-personal-brand-the-evolution-of-lebron-james-ba5ef7634b37
• https://www.beautiful.ai/blog/your-personal-brand-plan-with-melody-wilding

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How to make your branding presentation a success

Get your team on prezi – watch this on demand video.

Anete Ezera March 30, 2024

For all brands, whether established or new, pitching your identity and intentions as a brand should be an important part of presentations. But, it’s not always easy to showcase your brand in the way you envision. This is why knowing how to create the perfect branding deck is important. With Prezi, merging your ideas into a branding presentation has never been easier. Read on to learn more about what a branding deck is and get the knowledge you need to showcase your brand in the right way. 

What is a branding presentation? 

People use branding presentations for several reasons. They can be used to introduce a brand and explain their values and business strategy. They’re also used to brief marketing teams or partners or align internal teams with the brand’s direction. They can be useful for all brands, from newly established to global companies. 

A branding presentation will usually consist of: 

• Brand overview;
• Detailed information about the brand’s target market;
• How the brand positions itself in the market;
• Showcase of the brand’s visual elements (logo, color palette, imagery);
• Explanation of the brand’s communication style (voice, tone);
• Examples of how the brand identity is applied across various mediums;
• Brand guidelines and standards.

Examples of branding presentations

We’ve put together some examples of branding presentations that were created using Prezi. 

Personal branding presentation 

The following example is a personal branding presentation, which uses the same principles as a normal branding presentation. Only, the brand you’re selling is yourself. This presentation is created by the help of Prezi AI , and you can reuse this presentation example and fill in the placeholders with your own information. You can showcase your strengths, values, and goals, and add a personal touch to make it authentically yours. Or, you can also use Prezi AI to create a presentation like this in minutes or even seconds.

Fashion branding presentation 

The following branding presentation could be used for a fashion brand. The presentation design, created using Prezi AI , matches the aesthetic appeal a fashion brand might want to use. This is a good example of storytelling as the presentation moves through each point telling the audience about the brand and what their intentions are. The fashion brand presentation also explores its identity and heritage, which is a great way to connect with the audience on a personal level. You can simply reuse this presentation, add your content and personal touch, and present it right away.

Grammarly brand presentation 

This presentation on Grammarly is a great example of staying consistent and true to your brand. When you look at the overall theme of the presentation, such as the colors and fonts used, you can see that the brand identity is solid all the way through. This is a great way of sharing what you envision your brand to look like with the audience. 

8 Tips to help you create the best branding presentation

Now we know what a branding presentation should consist of, let’s look at some tips to help you in the creation process. 

Start with a strong story 

In order to captivate your audience from the beginning, you need to come up with a story that captures your brand’s mission, vision, and values. A storytelling approach helps to engage your audience emotionally and intellectually, making your brand’s purpose and direction clear from the outset. 

Know your audience 

Think about who you’re presenting to, as this will help you highlight the more relevant aspects of your brand. Whether you’re presenting to clients, stakeholders, or internal teams, tailor your branding presentation to the specific interests and expectations of your audience. 

Highlight the unique value proposition 

In order for people to take your brand seriously, you should talk about what sets you apart from your competitors. Think about the unique benefits your brand offers compared to similar brands, and highlight these points. You should make your unique value proposition the main focus of your presentation to showcase why your brand matters. 

Use interesting visuals 

Another great way to grab your audience’s attention is to make your branding presentation look visually interesting. You should include your brand logo and color scheme throughout to reinforce who you are. When it comes to including imagery, it’s important to choose images that correlate with your message, and they should be relevant to the information on your presentation slides. When used in the right way, visuals can be really good at strengthening the points you’re making. 

Examples of your brand in action 

The best way to get people on board with your brand is to make them believe in it. The best way to do this is to show them your brand in action. This could be from brand packaging and advertising examples to displaying your digital presence. By showing how your branding is applied in real-world circumstances, you’re bringing your brand to life, rather than just talking about it. 

Be concise and focused

Your audience is going to soak in information better if you keep your presentation clear and to the point. Think about the key points you want to make, and stick to them. You could use each slide of your branding presentation to make one key point, this way you’re not overloading each slide with too much information, which can be confusing. When thinking about how you want your presentation to look, avoid cramming your slides with too much text and too many visual elements. Your message will come across much clearer if you keep it simple. 

Interactive elements 

This is an aspect that can really boost your presentation and make it less boring. For branding presentations, you might want to include interactive elements like a live demonstration or an interactive session where the audience can experience your products or platform firsthand. Another idea might be to encourage your audience to participate in discussions, like sharing their experiences or expectations of your product or service. For virtual branding presentations, use Live Prezi to take interactivity to the next level. With Live Prezi, you can create an interactive presentation experience in real-time. Simply set up your link and share it with anyone, anywhere. Up to 100 participants can join your Live Prezi session and follow along as you guide them through your compelling content.

End with a clear call to action 

It’s important that you make it clear to your audience what action you need them to take following your presentation. This might be seeking approval or feedback, or a specific, unique action you require from your branding presentation. Either way, you should be clear about the next steps you want the audience to take following your presentation. 

Pitfalls to avoid 

We’ve already discussed things that you should consider when creating your branding deck, now let’s look at some mistakes you should avoid. 

Too much information 

A common mistake when making branding presentations is putting too much information onto the slides. Overloading slides in this way is going to be distracting for your audience. Try using bullet points to make each point clear and use visuals that complement your spoken words. With Prezi’s AI text editing tool , you can easily modify your text to match your desired outcome in seconds. Make text longer, shorter, or create a concise and engaging list.

Inconsistency 

When you use a mixture of styles, fonts and colors throughout your branding presentation, it screams amateur. You should make sure the whole thing looks in alignment with your brand and stays consistent for the whole presentation. Staying constant with the visual aspect helps to paint a picture of what your brand looks like. To feel more confident in your design choices, use Prezi’s AI presentation maker – it’ll suggest matching color schemes, layouts, and more, to match your topic and style.

Underestimating your audience’s knowledge 

Assuming your audience knows too little or too much can cause confusion. Make your presentation just right for what they know about your brand and the field it’s in. Give them new things to learn without making it too simple.

Skipping your brand’s story

People tend to resonate with stories and purposes. Failing to talk about who you are as a brand and what you stand for can cause your audience to disconnect. You should make it a personal branding presentation that mentions your values and intentions. 

Failure to mention competitors

It’s important to let your audience know where your brand sits in the market. When you fail to discuss your competitors, your audience may deem this ignorant or naive. The purpose of mentioning your competitors is to show how your brand can outshine them and what values you have to offer that they don’t. Without this, your audience will be left with questions about your brand’s uniqueness and whether you’ll fit in the market. 

Forgetting to proofread 

If your presentation contains typos, spelling mistakes, or inaccuracies, you may come across as unprofessional and questions about your brand’s credibility may arise. Remember, branding presentations are all about giving off a good first impression, so make sure you’ve checked each slide properly before your big moment arrives. 

Don’t rely too heavily on text

When the screen is crammed with text, it can make your branding presentation look dull and make it harder for your audience to follow. By using visuals to explain your points instead of lots of text, the audience can process your message much faster. After all, you’re going to be the voice of the brand, so stick to a few bullet points and elaborate with speech. 

Not preparing for questions 

Your audience is bound to have questions about your brand and goals, and how you plan on reaching these goals. Since there’s no way of knowing what questions will be thrown at you, it’s a good idea to prepare beforehand. 

Prezi’s role in your branding presentation 

Prezi is a presentation tool that’s different from any other. It lets you share ideas in a way that’s interesting, by moving around a single space, letting you zoom in and out of sections to show off your points. There’s no longer a need for boring, traditional slide-based presentations because Prezi allows us to share our thoughts in a more dynamic way that lets us bring our audience on a journey with us. 

Prezi is particularly useful for creating branding presentations because you can share your brand’s story and identity in a new and exciting way that sticks with your audience. Let’s look at some of Prezi’s features that would be great for creating your branding presentation. 

Brand kits 

We know how important it is that things stay consistent when it comes to branding presentations. This is why Prezi has created the Brand Kit feature, where you can include your brand’s color palette, logo, fonts, and style so that every time you need it, you have a pre-set branding presentation template. This way, you can save time whenever you need to create a presentation based on your brand, and you know it’s going to align with your brand’s identity every time. 

Integration features 

When it comes to presenting your branding deck virtually, Prezi has all the tools you need to succeed. You can connect and engage with hybrid teams in real-time using Prezi Video , making your meetings more exciting and engaging. You can show your branding content at the same time as showing your face, so you can still present just like you would in a conference room. 

Open canvas 

Prezi’s open canvas feature allows you to move freely from one point to the next. It takes away the restrictions that come with slide by slide-based presentations. This is ideal for when you’re telling your brand’s story, as you can zoom in on certain key points and then back out to the bigger picture. It’s also easier to go back and forth between points which might be useful when faced with questions about your brand. 

Professionally designed templates 

For those who don’t want to start with a blank page, having a fully prepared template can be a huge help. With Prezi, you can choose from a great range of templates . No matter what industry you’re starting out in, you can find a template that can serve as the building ground for your branding presentation. Prezi templates are customizable, so you can integrate parts of your brand as you go along the creation process. 

Images and icons 

Prezi has countless icons and images you can choose from to help you create the perfect visuals. Branding presentations are all about telling a story, and with Prezi, your options are endless when it comes to selecting the perfect visuals to complement your narrative. Having a great range of images and icons to choose from all in the same place makes the creation process much simpler, saving you time for more important aspects of your brand. 

AI text editing tool 

When it comes to forming the right words, we can help. Our AI feature can edit your work or offer suggestions, such as correcting spelling mistakes or grammatical errors. Prezi’s AI text editing tool can also shorten or lengthen text, as well as restructure it, such as changing paragraphs to readable bullet points. This is a really important feature when it comes to making a branding presentation, as easily readable slides are a crucial part of it. 

Collaborate easily 

Working together to create the best branding presentation is easy with Prezi. You and your team can work remotely on the presentation and communicate ideas and feedback using the comment feature. You can comment on each frame, so you and your team can be sure that every part of the presentation is up to scratch, working together from anywhere in the world. 

Why every branding presentation needs AI 

At Prezi, we’re always striving to provide the best presentation creation experience – that’s why we’re elevating it with advanced AI features. There are so many benefits of using AI to assist in the creation process of your branding presentation. Let’s look at a few of these advantages: 

Save time with automatic design and content: AI quickly creates designs and content, cutting down the time you spend on making presentations. For those using Prezi, this means extra time to improve your story. 

Brings new ideas: AI can come up with new designs and content ideas that you might not have thought of yourself. 

Keep things consistent: Many AI tools can help you stick to the same theme throughout your branding presentation, such as, colors and fonts. 

Easy updates and changes: With AI, making changes and improvements to your presentations is a lot easier. Take the Prezi AI text editing tool for example, which makes suggestions to make your content even better. 

A new beginning for branding presentations 

Whether you’re launching a new brand or whether you’re an established brand taking on a new venture, branding presentations can be the make or break for you. This is why it’s so important to make a good, strong impression on your audience. By following the tips we’ve mentioned in this article, you can maximize your chances of making a showstopping branding presentation that leaves your audience invested. 

By using Prezi to make your presentation, you’re not only equipped with features like pre-designed templates , but you also have the advantage of AI-powered design tools . It’s clear that features like the AI presentation creator and AI text editing tool have changed the way we create presentations. Gone are the days of worrying about what to say and when, because with Prezi, you know that each slide is going to have the perfect balance between text and visuals, captivating your audience.  

And, not only is the creation process a lot easier with Prezi, but it’s quicker too. This is a great perk for brand owners, as we know there’s much more to launching a brand than making presentations. The assistance of Prezi means you now have more time to spend on important tasks. So, for your next branding presentation, partner with Prezi and reap the benefits of amazing design features and AI-powered presentation tools. 

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Home › Brand Marketing › 10 Amazing Personal Branding Examples

• 10 Amazing Personal Branding Examples

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TABLE OF CONTENTS

10 useful personal branding examples.

Developing your personal  brand is something that you should spend a good deal of time considering – especially when  creating a personal website .

Whether you are selling products or services using your personal identity or promoting yourself to potential employers, your personal brand should be professional and polished.

If you want to be taken seriously in today’s online-focused world, then you have to build a personal brand identity to create the kind of image you wish to project to that world.

→ Download Now: How To Build A Brand [FREE GUIDE]

While there are plenty of poorly designed personal websites out there that are missing the mark on personal branding, there are a lot of good ones out there too. But, building a personal brand, starts with understanding and developing a brand identity. Check out this short video on how to build a brand identity before learning about some personal branding examples from the pros.

These ten websites represent a variety of personal branding examples that should give you the inspiration you need to build your own personal brand with confidence and creativity.

1. choose a logo and color story.

Even personal websites should have a logo and color story that unifies your online personal brand. You do not have to have a professional logo designed, but you do need to think about the icons, colors, and illustrations that are used to express your personal identity. These are the very basics needed to build your personal brand and should unify your entire site.

Alex Baackes does this well with a simple logo and color story that makes her website pop. She uses the logo across all her social media platforms, so you instantly know that it is connected to her. The simple yellow and green color story with stock icons is all that is needed to create an eye-appealing foundation for her travel and photography blog.

2. Keep Things Organized

No matter what style you choose to build your personal brand website with, it needs to be well-organized and easy to navigate. Remember that people of various ages and internet experience levels will view your personal websites and social media pages. The design layout should be simple and organized, but not cookie-cutter or boring. Your online personal brand should still be uniquely you, focused on inviting people in, and encouraging them to stay awhile.

Simon Collison has kept things organized with a simple design that manages to include a lot of various elements in a way that is not overwhelming. The black and white design and unique illustrations make you want to learn more about him. While the images may not correlate to what he does for a living, it creates a visual you cannot forget.

3. Keep Things Simple

No matter how much information you want to share on your personal websites, you need to keep things simple. While some of these personal branding examples may seem larger than life, that does not mean you have to do the same. The best thing about the internet is that it is for everyone, so keep your little corner of the web simple and focused on you.

Pascal van Gemert expertly shows how you can create an attractive website that is simple and singularly focused on promoting a personal brand. His page packs a punch with a simple design that focuses on his resume, skills, samples, and minimal personal information. While the header image changes regularly, the one-page layout stays the same. It is a clean design that shows off his skills without being showy.

4. Use Branded Links  

Now that you’ve been inspired by some great personal brands, you’re ready to create your own personal brand. One of the first things to consider when building a brand is brand consistency. A good way to maintain these consistencies online is to use branded links.

Think of branded links as shortened links with your brand name on them. Rather than working hard developing a personal brand and then sharing a generic shortened link (like this short.ly/5467ik) share one like MyCompany.is/Great. This creates consistency and trust which can lead to an increased click-through rate by up to 39%.

Branded links look professional, attribute your posts back to your site, and let you promote your personal brand rather than promoting a generic link shortening service.

Rebekah Radice incorporates both of these personal branding examples:

6 Steps to Instantly Improve Your #SocialMedia Strategy https://t.co/vGO3oklJST #growthhacking pic.twitter.com/u3y5ovKfJ2 — Rebekah Radice (@RebekahRadice) July 26, 2016

She does a good job of posting to social media using her personal branded link, which redirects to her personal branded domain. This way, her branded links, and branded domain are always working together. And when other people share her content, the link stays the same, extending her brand even further.

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5. Personalize Your Images

They say that imitation is the sincerest form of flattery, but this does not apply when you want to build your personal brand. The most important thing to remember about your personal brand is that it is supposed to be personal. Using stock photos or never posting pictures of yourself makes your site feel impersonal. Creating unique images will go a long way in telling your story.

Peg Fitzpatrick is the queen of creating personalized images for the web, and her site does a good job of showing it. Her blog and social media sites are filled with selfies and branded graphic designs that are simple and easy to create:

While it is her job to promote these designs, her social media sites will inspire you to incorporate these elements into your own personal websites. I encourage checking her out on Facebook , Instagram , and Twitter for some seriously good advice on social media and personal branding.

6. Find Your Brand Voice

Finding your voice and learning how to use it to build your personal brand is essential to branding success. Whether through writing or visuals, you have to decide what you want to communicate and how to achieve it. While some people will tell you just to be yourself, the better advice is to be the best self you can be to reach a particular goal.

Amy Schmittauer has done an excellent job of developing and creating her brand voice through video . She portrays a positive and professional image without hiding her personality. Her brand voice is clear, and she has done a good job of capitalizing on it. While this is a polished example of branding voice, she certainly did not start out that way, so keep working at it until it feels right.

7. Let Your Work Do the Talking

Whatever it is that you are trying to promote with your online personal brand, you need to showcase that in a clear and concise way. No one should have to guess what it is that you do or the purpose of your personal websites and media pages. It should be obvious within the first few seconds of visiting your sites.

Bob Galmarini does this very well with a simple, effective design. He takes simplicity to a new level with just a few words, but you instantly know what he does. With a few well-placed statements and a handful of clickable pictures, his message is clear. This ultra-clean design with no distractions lets his work do all the talking. While it is simple, it is also powerful, giving new meaning to the less-is-more philosophy.

8. Stand Out from the Crowd

So often, we make the mistake of telling people what they want to hear rather than telling them the truth. This is also true when you are trying to build your personal brand. You might fear standing out for the wrong reasons, so you use standard templates and borrowed designs to stay safe and ordinary. While you want to create a professional appearance, it is still okay to take risks with your online personal brand.

Robby Leonardi has one of the most extreme personal branding examples of standing out from the crowd with his interactive resume. Most people would not be able to pull off this level of professional individuality, but it works for him as a graphic designer. You know exactly what his skills are with this very entertaining and branded resume.

9. Be Authentic and Real

While you may not want to reveal all of your deepest, darkest secrets to the world, you do want to create a connection with your audience. This audience might be the world at large, a specialized industry, or a particular group. It does not matter how large your audience is, but what does matter is how you connect with them. Being authentic and true to yourself will only help you succeed in the long run.

Molly Mogren Katt is a writer who helps people brand their voices. Ironically, she does this with a blog named Eleanor Roosevelt, but when you read her story, you will understand why that makes sense. Blog topics run the gamut of personal life stories, but what works here is how she creates a connection with her audience by being purely authentic.

10. Be Diverse and Unique

You might think that you can only focus on one topic when creating a personal brand. While your interests in fine wines and building robots may not sound like they go together, they are a part of what makes you unique. Whatever your passions are, you can most likely find a way to incorporate them into your online personal brand. As long as your website stays organized and your vision is clear, it is perfectly fine to focus on multiple interests in your online personal brand.

Sarah Titus does this seamlessly on her personal website by combining parenting and home organization tips with blogging and entrepreneurship training. Just by reading a few blog posts, you can tell that she has a passion for all of her interests, so it makes sense and works well for her.

Final Thoughts on Personal Branding Examples

There are still a hundred more ways to improve your personal brand and great examples to pull ideas from. What you need to do now is go out there and execute. Get your personal brand started with the right brand name, domain name, and branded URL shortener. Align your voice across all of your social media channels. Be creative and fun like Peg, or positive and professional like Amy.

Whatever you do, be you.

What do you think? Are you going to improve your personal brand based on these examples? Have any tips to add to the mix? We’d love to hear your thoughts in the comments below.

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Further Reading:

• How to build brand trust on social media
• Online Branding Best Practices
• Write the perfect Instagram bio for your brand

This Article is About:

• Personal branding
• Personal branding examples
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• Personal branding ideas

Originally Posted: February 25th, 2016. Post Updated: April 29th, 2022.

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15 Personal Branding Examples To Learn From

Some people consistently earn hundreds of likes and comments on each of their posts, and their audiences have helped them achieve financial freedom and security.

However, they all started with no network and zero followers.  

So what actions did they take to achieve this success?

In this post, I’ll share 15 outstanding personal branding examples and break down their strategies to build successful personal brands so you can use the same process to achieve similar results.

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3 Things All Strong Personal Brands Have In Common

As I analyzed these individuals with strong personal brands, I noticed that all their strategies have three key things in common. 

While there are many ways to build a personal brand, implementing these three commonalities into your personal branding strategy will significantly increase your likelihood of success. 

Consistency

Every person on this list posted content consistently for an extended period of time (i.e., posted content 2-5 times per week for several years). 

A consistent publishing schedule is essential to build your personal brand for a few different reasons:

• It takes time to find your own brand identity and voice. 
• It takes time to build trust and a genuine relationship with your target audience.  
• It takes time to find audience-content fit (i.e., content that your audience likes and that you enjoy creating). 

Therefore, even if you don’t think your initial content is very good, publish it to start gathering data and figure out what you enjoy creating and what resonates with your audience. You’ll also get better at creating content by publishing more. 

Target A Single Niche

Another commonality I noticed among these individuals with great personal brands is that they all focus on a specific niche. 

A key mistake many creators make is discussing too many different topics or expanding into other niches. While it may be boring to talk about one specific niche, the reality is that your audience probably follows you because they enjoy learning about that specific topic you cover. 

For example, if you talk about digital marketing, NFTs, and solopreneurship, there’s a good chance that the people interested in digital marketing won’t be interested in your NFT content. As a result, you’ll find it difficult to build a loyal audience that loves all of your content. 

Additionally, most people are only experts on one topic, so choose the niche you feel you know best. 

However, if you want to post content related to your personal life and growth, this content can make you more relatable and strengthen your relationship with your audience.  

As a general rule, make about 80% of your posts related to a specific topic, and then the other 20% of posts can be about your personal life or interests.

Share Real Experiences 

Many readers don’t enjoy blog posts written primarily for SEO because these posts often lack personal experience. In fact, many people now turn to ChatGPT for strictly factual information. 

Sharing your personal experiences makes your content more relatable as your audience is likely facing challenges you’ve also faced, and they’d love to hear someone else’s perspective on how they approached and solved that problem. 

Bonus: Choose A Primary Platform

Most large influencers today began by publishing content on just one platform. 

Over time, many of them branched out to different content formats, but at that point, they usually had teams behind them to assist with content repurposing. If you’re beginning your personal branding journey and don’t have a team to help you repurpose your content, focus on just one platform. 

1. Brett Williams

Brett Williams is a designer who makes over $100,000 per month with his one-man design agency, DesignJoy, and $50,000 per month from a course on productizing service businesses.

Nearly all of his customers for both businesses come from his 70,000 followers on Twitter. 

To grow his audience, Brett followed all of the best practice advice, like posting consistently, owning a specific niche, and sharing his authentic experience. However, he also shared a lot of revenue numbers.  

Here’s just one example of the transparency he regularly shares around revenue numbers.

He is also a solopreneur, which is currently a trending topic. 

So the combination of real revenue numbers around a trending topic helped him quickly build a large audience. 

2. Codie Sanchez

Codie Sanchez has built a strong personal brand in the entrepreneurship category. Specifically, she has established herself as an expert on buying boring businesses and has helped make that niche a trend. 

Before focusing on building her personal brand, she had already built a portfolio of “boring” brick-and-mortar businesses. So when Cody decided to double down on building her social media presence, she already had capital to deploy and hired social media experts to help her repurpose the content across YouTube, Twitter, LinkedIn, and even a newsletter. 

Today, she uses her audience as lead generation for her portfolio of businesses, and she also has a course that helps students identify and buy great “boring” businesses.

The key to her growth on social media likely comes down to a few things:

• She hires experts . She hired people like ex-YouTuber Jamie Rawsthorne to help her grow her YouTube channel, and she also hired people to help build her social media profiles. These experts already understand the nuances of how each algorithm works, making it easier to optimize the content for each platform and grow faster. 
• She has unique experiences and shares them through excellent storytelling . Few people have worked on Wall Street and then built a portfolio of boring businesses, like car washes and laundromats. This experience gives her content unique context, which makes it more interesting. 

• She had a strong personal network . While she was in the trenches building these businesses, she also built a strong network. Therefore, when she decided to double down on building her online presence, she already had a leg up. So meet more people in real life and build genuine connections by attending conferences, hosting your own events, or sparking thoughtful conversations in the comments on other people’s social media posts. 

3. Chris Do

Chris Do is a designer and the CEO of The Futur, an online education platform whose mission statement is to teach 1 billion people how to make a living doing what they love.

Today, Chris has a strong online presence across multiple platforms, but his primary growth channel is Instagram.

He outlines the approach he used to grow to nearly one million organic Instagram followers in this video:

As you’ll hear in the video, Chris’s main strategy to grow his Instagram following was transforming his existing keynote presentations into fun, engaging carousels. 

This arsenal of content made it easy for him to post consistently, because he just had to reformat it into carousels. Additionally, he had already tested these keynotes with live audiences and knew what did and did not resonate with them.

The main takeaway is to look at the content you already have that has resonated with your audience and then repurpose it into engaging content formatted for that platform.

4. Chase Dimond

Chase Dimond has built a strong follower base on LinkedIn, and there are a few key reasons why he’s been successful.

First, he positioned himself in a very specific niche. Rather than trying to compete in the larger marketing consultant niche, he established himself as an email marketing expert for ecommerce companies. 

In fact, if you look at his LinkedIn profile, he has sent over a billion emails for ecommerce companies that have collectively generated over $150 million in attributed revenue. 

As a result, any ecommerce owner struggling with email marketing will immediately identify him as a specialized expert who can solve their specific problem.  

He also publishes daily on LinkedIn, and you can tell that his posts are very visual. In fact, rather than typing out text-based content, he just uses screenshots from Twitter. This helps the text jump out at scrollers and capture their attention.

5. Jon Youshaei

Jon Youshaei is an ex-YouTube employee who left his job to build his own YouTube channel. 

Today, he is a well-respected thought leader and has interviewed YouTube experts like MrBeast, Danny Duncan, and many other creators. 

While Jon publishes fairly regularly, he publishes less often than some other creators on this list.

Instead, his fast growth is mainly due to the outstanding guests he has on his podcast. 

If you want to grow your personal brand faster, consider collaborating with other influencers in your industry. Jon already had some connections from his time as an employee at YouTube, but you can always start by interviewing smaller influencers and then work your way up.

Ideally, target influencers that also share content they participate in creating, as that will help your content earn more reach.  

Jon also puts a lot of effort into editing the podcast videos to make them more entertaining than a traditional conversation. If you plan to do content collaborations with other influencers, think about how you can make your interviews unique and entertaining. 

6. Romana Hoekstra

Romana Hoekstra is a SaaS marketer who quickly built an impressive audience on LinkedIn. 

While many of the creators on this list are founders of multi-million dollar businesses, Romana is a great example of a freelancer who has built a strong personal brand. So even if you don’t have a stack of impressive accolades, like a multi-million dollar exit, you can still establish yourself as an expert by niching down and consistently creating visually attractive and actionable content. 

She was even named a top content marketing voice:

About 80% of her content is focused on content marketing for SaaS companies and the other 20% is related to her personal life, making her a relatable and interesting creator. 

Romana also puts a lot of effort into creating visually appealing graphics.

Regardless of the social media channel you’re posting your content on, think about how you can make it more engaging and fun for people to consume.

7. Elena Verna

Elena Verna is the Head of Growth at Dropbox and has mastered the art of balancing entertaining content, like memes, with thought-provoking ideas that interest other high-level executives. 

Here’s just one example of a meme she shared recently that is funny to her target audience:

However, she also frequently posts thought-provoking, original content like this post :

While Elena certainly has an advantage as an executive at a major company, anyone can use her strategy of mixing memes with thought-provoking leadership content.

You’ll also notice that a lot of her content is observational. For example, rather than telling you her opinion, she shows you an interesting fact and then offers her analysis. 

This is another great example of her “observational” style content:

If you don’t have anything interesting to share and are looking for content ideas , identify patterns and share them with your audience. Then, you can provide your observation on it.

8. Alex Hormozi

Alex Hormozi’s personal brand blew up seemingly overnight. 

He grew from just 180,000 to 1.2 million followers in just six months, and two main factors allowed him to achieve such rapid growth in such a short period. 

First, he had already built several eight-figure businesses, so he had very unique (and valuable) personal experiences to share. Even if you don’t have experience building multiple eight-figure businesses, you can still create equally interesting content by either interviewing these experts or taking their advice, implementing it, and then documenting your results. 

However, he also credits his rapid growth to his content repurposing strategy . He was originally only producing seven pieces of content per week, but his growth took off when he increased his content output to 80 pieces per week. 

The best part is that he didn’t even increase the amount of content he created. Instead, he simply hired people to repurpose the content he was already producing across more platforms. 

9. Justin Welsh

Justin Welsh has established himself as one of the most prominent solopreneurs on social media and has over 450,000 followers on Twitter and over 500,000 followers on LinkedIn. 

He was previously an executive at a successful startup, and after getting burned out, he eventually built his own personal brand.

Justin revealed that he relies heavily on content repurposing and publishing workflows, as he believes consistency is essential for building a personal brand.

Here, he shows that he posted the same piece of content 12 days apart, and you can tell it performed very well both times. 

Using templates prevents you from starting from scratch each time you create a piece of content, and you feel intimidated staring at a blank screen.

The key to building a strong personal brand really comes down to consistency, so consider creating content templates to make it easier to create content. This way, you won’t waste time staring at a blank screen as you won’t have to start from scratch each time you create a piece of content. 

10. Jay Clouse

Jay Clouse quit his job to become a full-time creator and has grown his social media following to over 35,000 followers on LinkedIn and over 40,000 followers on Twitter. 

He is also a top voice on LinkedIn and earns over $50,000 per month as a solo creator. 

He recently revealed exactly how he would focus on building an audience in 2024, and here’s the step-by-step process he recommends:

• Choose one word or catchphrase to be associated with . For example, Nick Huber is known for “sweaty startups,” whereas James Clear is known for building small habits. 
• Create a free email course . An email course will help you build a deeper relationship with your readers, and unlike on social media, where you depend on an algorithm to show them content, you own the audience. Email subscribers have also permitted you to be in their inbox, so you’ll probably have a deeper relationship with them.  
• Choose a discovery platform . Similar to the advice I mentioned at the beginning of this post, Jay recommends that you double down on one platform (YouTube, Twitter, etc.).
• Design your social media profile to align with your premise . Whatever you choose to be known for, optimize your tagline and personal brand statement to speak to your target audience. The most effective personal brand statements are clear, concise, and make it obvious what kind of value you provide. 
• Study, study, study . Whatever you choose to be known for, aim to become an expert on that topic so you provide the most helpful advice possible. 

You can read his full step-by-step guide on building a personal brand, but those are the main steps to get started. 

Jay also does interview-based videos with top creators, and leveraging their audiences has helped accelerate his growth. He is also a master at content promotion and creates mini-trailers of the interviews, which he then promotes on social media. 

11. Ross Simmonds

Ross Simmonds has over 65,000 followers on Twitter and is known as an influencer in SaaS marketing. 

He has an impressive content publishing frequency and Tweets several times per day, and he revealed in the post below that he also relies heavily on content repurposing and republishing. 

Most of his posts include helpful tips SaaS companies can use to improve their marketing strategies, but he also includes the occasional personal/philosophical post to keep his content relatable and personal.

Ross also creates many different types of social media content. For example, while most people only post text-based Tweets, Ross frequently posts graphics and even video content on Twitter.

If video content is your primary content format, you can easily repurpose them into short clips or even hire a copywriter to repurpose snippets of it into written content formats.

12. Noah Kagan

Unlike other influencers on this list, Noah Kagan has steadily built his personal brand over the past decade and didn’t use a single platform to build his audience.

Instead, he hosted in-person events, attended conferences, and made a real effort to build personal connections with people in real life. 

As many of these people he met leveled up in their careers, these personal relationships have helped him grow on social media. For example, he recently launched a book and is well on his way to becoming a bestselling author, as his friends all pitched in to help promote it.

The main takeaway you can learn from Noah is that sometimes the best way to grow an audience is to meet people in real life, provide value, and cheer for them when they win.

He has also consistently posted content on his podcast, YouTube channel, and social media accounts for over a decade, so have a long-term mindset as you build your personal brand.

13. Nick Huber

Nick Huber has risen to Twitter fame thanks to his unique niche (storage sheds) and the occasional controversial and/or uncomfortable statement . 

Unlike most tech entrepreneurs, he stands out as a down-to-earth, country person, which makes him unique and fits his brand nicely. 

Think about your unique interests and hobbies and then weave them into your content marketing strategy. 

If you don’t feel that you fit in with the traditional tech entrepreneur mold, embrace your unique characteristics, because they will actually help you stand out.

14. Kevin Espiritu 

Kevin Espiritu runs the largest YouTube channel on gardening. He began as a blogger and eventually transitioned to YouTube as his primary platform. 

After switching to YouTube, he became the face of the channel and eventually began building his personal brand in the broader entrepreneur community. 

Today, he regularly shares content on Twitter about his experience as a top player in the creator economy. 

However, unlike many other solopreneurs and influencers on this list, Kevin doesn’t have a specific content framework or strategy for his personal brand. He purposefully writes on his Twitter biography that his Tweets are mainly notes to himself. 

If you’re struggling to think of content ideas, write about anything you’ve recently discovered that you find interesting. If you find something interesting, there’s a good chance other people will also find it interesting, and as a result, you’ll grow a following. 

15. Alex Lieberman

Alex Lieberman is a co-founder of the popular newsletter Morning Brew. Yet today, he’s best known as a content creator and regularly creates content around entrepreneurship, the creator economy, and business ideas.

A key reason Alex is such a successful content creator is that he’s great at sharing his personal struggles and experiences. 

For example, he openly shared about his failure with a backyard game he began after leaving Morning Brew. 

He also shares about random wild things that he has done, like getting free tickets to a sporting event from HubSpot:

If you’re posting primarily instructional content, think about how you can post more experiential-style content so that you seem more relatable.

Start Building Your Personal Brand Today

As you can see, there are many different ways to build a personal brand, but finding your niche and voice can be challenging. 

To help you navigate the challenge of personal branding, we created the Copyblogger Academy, a community of solopreneurs and content creators building personal brands. You’ll also have access to courses on personal branding and direct feedback from the team behind Copyblogger and top personal branding experts.  If you want to invest in yourself and take your first step towards financial freedom, try the Copyblogger Academy today.

Megan Mahoney

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What is personal branding? 18 examples for 2024

Get inspired and learn from the effective personal branding examples of people like Bill Nye, Shaun White, and Charli Marie.

Design and build a custom portfolio website, visually, within 21 days.

Success is often built on strong personal branding — because it immediately tells us who a person is and where their expertise lies.

Personal branding isn't limited to those in the public sphere. Regardless of who you are, you can showcase your talents. We've curated a list of excellent examples of well-defined personal brands to inspire your own.

What elements make up a personal brand?

The best personal brands are created by people who have specific knowledge gained through experience in a certain field. 

The idea of launching a personal brand is to help others in the most authentic way possible. Given that we live in the attention economy, many people are in need of valuable insights from others who have done the work themselves. Chances are, if you’ve spent a long time in a particular field, you’ve amassed a lot of knowledge.

Effective personal brands offer:

• Specific knowledge of an industry or topic 
• A unique point of view
• An authentic personality
• A consistent content creation schedule

Let’s go over some of the best personal brands that have all of these core qualities.

19 of the best personal brand examples in 2023

Here are our top picks for the best personal brands right now:

1. Aaron Ward

Aaron Ward is an entrepreneur whose passion is to help creators create and sell digital products online.

At the core of his personal brand is a beautiful portfolio website, made in Webflow. The site shows off a few companies he’s worked with — Medium, Red Bull, and Spotify just to name a few.

Aaron also has a blog and YouTube channel where he teaches others how to grow their personal brands on social media. A nice blend of personality and content creation allows Aaron to stand out in a sea of personal brands — giving him leverage to grow into a thought leader in the social media space.

If you’re thinking about starting a content business, Aaron is an example of someone you should check out.

2. Charli Marie

Charli Marie was a student of design when she started a Tumblr dedicated to the pop punk band Fall Out Boy. This fan page was created from a love for the band and a desire to connect with other like-minded fans. Her popularity on Tumblr led to a t-shirt brand of her very own.

Charli wrote about the rise and fall of her t-shirt business . She doesn’t focus on the momentum her company lost, but instead frames it as an important step in her journey as a designer. For those with a creative idea that appears to serve no other purpose than scratching a fun itch, Charli’s Tumblr story inspires follow through — you never know what opportunities a fan page for your favorite pop punk band could bring.

Today Charli works remotely for Convertkit, hosts a successful YouTube channel , and has made a life for herself full of travel and fun. Her upbeat personality and design skills are central to her personal brand. She serves as another fantastic example that there’s more than one path to success.

3. Mark Manson

Mark Manson is an internet entrepreneur and best-selling author. Mark has created an impressive personal brand for himself,  reaching over one million people per month through his website and blog.

Mark is a great example of a personal brand done right because he first started growing an audience on his blog. Over time, he wrote books about self-improvement around topics that his blogging audience loved — allowing him to top the charts as a best-selling author.

With the success of his books, Mark also launched a subscription service — another form of monetization on his website . He also branched out to other social media platforms, like YouTube, and started creating content around topics he’s written blog posts and books about.

If you want to be an author or writer, Mark Manson is someone you should definitely look at for inspiration.

4. Alice Thorpe

Alice Thorpe describes herself on her YouTube channel as a “freelance graphic designer stumbling through life one pixel at a time.” Alice isn't afraid to poke fun at herself, and this self-referential tagline is a perfect introduction.

She produces a lot of content for designers on YouTube and on her own website . She’s the kind of expert that never talks down to her audience. Alice combines her casual, funny style with her expert skills to create entertaining and informative content. 

An important part of a brand's identity is voice. Think about the voice behind brands like Apple, Progressive, and McDonald’s — you can probably imagine a specific tone and style for each one. How brands speak to their target audience gives us a sense of their personality. Much like those big brands, Alice does a great job of consistently communicating her personality through all her fantastic content.

5. Nesha Woolery

Nesha Woolery's site greets us with "Hey designer lady!" — speaking directly to the audience she hopes to reach. With skills in project management and organization, Nesha offers online courses, videos, and articles targeting women in design. She offers a specialized service to a specific demographic with a light, breezy design that complements her own personal brand aesthetic.

6. Gary Vaynerchuk

Like many people with a strong personal brand, Gary Vaynerchuk has a great coming up story — turning the family liquor store into a ecommerce empire. 

Gary's story has humble beginnings with hard work and dedication leading him to success. He embodies authenticity and self-determinism. When creating content on platforms like YouTube, Instagram, and LinkedIn, he positions himself as someone who’s grounded and wants you to achieve success on your own terms. He is also the co-founder of VaynerMedia.

A strong identity gives people confidence in what you do. It’s the reason we reach for brand-name products at the supermarket — we know what we’re getting. No surprises. The product’s value and selling points are proven and well-known. Your own personal brand should be just as recognizable.

7. Bill Nye

Bill Nye may be known for his bowties and science-dad jokes, but beneath the veneer of his popular appeal is a man who values increasing awareness and appreciation of science. His enthusiasm for reason and objective thinking are as important to his personal brand as his skills as an entertainer.

His stage persona is the affable, goofy, nerd. His background as a mechanical engineer elevates him from a TV persona blowing up test tubes full of colorful liquids to a trusted expert.

While his site promotes his books and online store, most of the content is science-related and accessible — even to those who’ve never donned a lab coat.

8. Brian Dean

In a world full of SEO “experts”  with the supposed power to increase your web traffic by 100% in a matter of weeks, it's difficult to know who to believe.

Brian Dean is an internet blogger and the real deal when it comes to Google SEO. With thorough content, testimonials from actual people, and an absence of sketchy ads, his website positions him as a credible expert. His personal brand is all about trust.

9. Tony Robbins

Love him or loathe him, it would be hard to find anyone unfamiliar with Tony Robbins and his brand of financial self-help thanks to his prolific output of books, seminars, and other content. And of course let’s not forget about his charisma, energy, and that mouthful of beautiful teeth.

If you haven't been keeping up with him, your brain might still conjure the 1990s version of Tony in all of his loud, energetic glory parading in front of his adoring fans. But his identity changed with the times. He’s no longer screaming in full volume — he’s more sophisticated and subdued. His current website doesn't position him as the boisterous self-help guru of the past, but instead as a financial teacher for the current climate.

Mirroring the site’s dark color palette, Tony dons professional attire, so he looks more like someone in tech than a bellowing prophet of self-empowerment. His site showcases a personal brand that’s contemporary and relevant, eschewing the flash and pizzaz of the past.

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10. Melyssa Griffin

Melyssa Griffin defines her mission as helping “heart-centered high achievers grow their income and impact online.” This summary communicates who she is, appeals to entrepreneurial aspirations, and connects on an emotional level.  

Her about page further reinforces her personal brand when she says, “I believe you deserve happiness, respect, and love. And I’m determined to give you the tools to create those feelings in every crevice and cranny of your existence.” She delivers on this message with expertise and spunk woven into her quality content. She's also a great example of a personal brand that was grown through a blog.

11. Shaun White

By the time Shaun White was 7 years old, he was sponsored by Burton Snowboards. He’s remained on the cusp of innovation throughout his career, flinging himself from the lips of halfpipes, spinning in ways no other snowboarders ever have. 

His brand is about going higher and faster than anyone else. Shaun’s brand — like many professional athletes’ — is founded on the brilliance of what he can do with his body. Shaun’s snowboard line relies on the strength of his personal brand as an Olympic athlete. Without his branding, the snowboards could easily be overlooked. 

14. Tim Ferriss

Tim Ferriss made his mark in the world of financial self-help with his book, The 4-Hour Work Week . His brand is about the smart subversion of traditional employment and empowering people to defy convention and blaze their own paths to success.

Even for those rolling their eyes at the notion of a four-hour work week, there’s a lot of great advice in his content. His personal brand is that of a savvy disruptor. For those on a non-traditional career path, Tim positions himself as both a leader and teacher. He is also the host of The Tim Ferriss Show – a podcast for personal growth and business .

13. Roberto Blake

Roberto Blake is the embodiment of entrepreneurial achievement. He runs his own agency, Create Awesome Media, has published over 1,200 videos, and develops lessons to help those driven by creativity and independence.

His site design is full of his creative energy, personality, and intelligence that will inspire any designer to put in the time and effort to build a career around their true passions.

14. Martha Stewart

Martha Stewart’s brand touches so many different pursuits. She’s a great cook, has an eye for interior design, knows how to design a garden, and can handle basically any task related to home aesthetics. There’s a consistency in what she creates whether it’s a recipe for chicken pasta or a palette of paint colors — her sense of delicate sophistication is a part of everything she makes.

Where some people with established brands may put a bit less effort into their web presence, Martha does the opposite. She’s not known to take it easy. Her site is full of recipes, DIY projects, entertainment ideas, and other lifestyle-related content all oozing her personality. Her ongoing output keeps her brand going strong today.

15. Casey Neistat

Casey Neistat’s site design consists of whitespace and a few outbound links, because he’s “not entirely sure what purpose a website would serve someone like me so this page is here to redirect you to more interesting places.” Even if you have no idea who Casey is, the message is clear — he’s not one to follow conventions.

With over 11 million YouTube subscribers and an impressive social media following, Casey’s videos are enough to communicate his personal brand of rebellion. It’s apparent that he’s driven by instinct and intelligence. He’s spent his career overachieving, pushing against those who’ve told him he can’t do things. He’s a vlogger (video blogger), founded the media company Beme, and has received praise from big-name outlets like Forbes.

His content is unapologetic in its brashness and he’s driven by the mantra, “Do what you can’t.” He’s spent his life pushing against the haters and triumphed over negativity through brute force. He encourages his audience to go after what’s important without hesitation.

16. Mindy Kaling

As a writer, actor, and producer, Mindy Kaling has made so many of us laugh. She’s established herself as someone whose creative output is about smart comedy that punches up against Hollywood and societal norms. Her personal brand is multifaceted and isn’t limited to labeling her as a writer, feminist, or actor. Even though there are so many aspects to what makes Mindy amazing, her brand offers a clear idea of who she is and what matters to her.

17. Billie Eilish

Billie Eilish is equal parts awkwardness and ego. She can be infuriating and likable all within ten seconds of an interview. Her music flirts with experimentalism while still being within the lines of pop sensibilities. 

Her official website embraces this vibe with a mashup of styles ranging from handwritten scribbles and blurry photos to script text and glam photos of Billie. Her personal brand of quirk is almost anti-brand — it’s what makes her music and aesthetic easy to recognize.

18. Adam Enfroy

Adam Enfroy is a blogger who has amassed over 500,000 monthly readers in just a few years of launching his personal brand.

Adam is truly an inspiration in the way that he approaches personal branding, because his motto is to “blog like a startup.” Taking his experience from helping startups grow, Adam applied the same startup marketing strategies to grow his own personal website.

Through his income reports, Adam shows how he’s making 7 figures just through his personal brand. Because he has created an audience through SEO blogging, Adam is able to monetize his blog through affiliate revenue, sponsorship revenue, and course sales.

Adam shows how fast a personal brand can grow simply through blogging like a startup. If you’re thinking about starting a blog for your personal brand, Adam is a great example to look up to.

Marketing the product that is you

No matter who you are, you can benefit from putting effort into your own personal branding. Don't laugh! Whether it's a portfolio, blog, or a dating profile, you're telling us who you are. Why not amplify all that’s awesome about you? Build your personal brand on your strengths. Sell yourself through authenticity and good intentions — show those interested all that you have to offer.

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6 Amazing Personal Branding Examples to Inspire You

• by Claire Bahn

The importance of your personal brand, from your photos to your written profile(s) to your social media presence, make all the difference when it comes to marketing yourself and your business. Luckily, we put together a list of personal branding examples that are sure to inspire.

If you’ve ever wondered where to start, or how to come up with creative ideas, it’s time to let that go. We’re about to jump into exactly what personal branding is, how to use it, and some examples to get your creative wheels turning.

What Exactly Is A Personal Brand?

Personal branding by definition is the act of marketing yourself or your career as a brand. When you brand yourself effectively you build authority which leads to influence which then leads to trust. When people trust you they will want to work with you ( jobs and promotion) or buy from you. this is the core of any personal brand goals. Everyone has a personal brand, whether they like it or not. The question is how do you cultivate it?

When you google yourself or view your online profiles ( like LinkedIn )in comparison to others, what do you see? Sure, you don’t want to be judged …unfortunately everyone judges your online profiles because in many cases that is the first impression they have of you. You can not get away from it so you better start nurturing your personal brand

Think of it this way: self-help techniques aim to improve you as a person (“self-improvement”) and how you view yourself. Personal branding, similarly, aims to increase your success by building your authority, influence, and trust so you can have a positive impact on others. It’s as if everyone is their own small business and you want to build it , curate it, market it to be the most successful it can be.

Do you want to attract more clients and boost revenue?

Moguls and celebrities are the masters of personal branding, but personal branding is not exclusively for them. A personal brand can be the key to successfully finding jobs or building a career, improve your social presence and even start new romantic relationships.

Your personal brand involves perception, emotion, and experience. Your personal brand will likely have to evolve with your audience and be remade and reinforced over and over again. This does not happen overnight. you need to have a strategy and in many cases help to achieve the right personal brand. There are many platforms available to get the word out and improve your personal brand.

You’ll want to find the platforms that work best for you and start laying the foundation of your personal brand and then build upon that through content creation and publication. It’s a content-driven world and you need to make sure to give your audience something to “chew on” while they learn more about you. Don’t worry, you don’t have be a Shakespeare or a Michelangelo to create content that others will appreciate.

Regardless, you have to start somewhere, and we can help you .

How Can A Personal Brand Help Me With Finding a Job, Getting a Promotion, or Online Dating?

If you run a business, market yourself professionally, or are looking to find success in online dating, you need to create a personal brand. Ambiguity doesn’t usually lead to success as an online personality– audiences want to know what you’re about, what you’re doing, and why they should trust you.

Personal branding involves the use of social media, photos, videos, and written content in order to grab the attention of audiences and keep them interested.

These elements of branding must be done well. That means your work must be cohesive and have a consistent brand message. You can’t be overly formal one day and supper casual the next. How you are IRL ( in real life) is a little different than how we are in the business or even dating world. But, you say, is that fake. Absolutely not. You are the master of your own brand.

However, people judge you on the quality of your online profiles. Frankly, science and common sense say that no matter how casual you are wearing a ripped up shirt and cargo shorts with flip flops is not going to set the right tone. Neither do you need to be wearing a tuxedo. There is a happy medium between being casual and looking put together. It’s better to err on the side of looking more “put together” for your first impression than anything else. Be casual at home and with friends but in business, project an air of professionalism.

There are a ton of great companies that will help you take strategic and desirable photos if you’re willing to invest. A picture says a thousand words, and a well-done photo that was taken by a professional with a few wardrobe changes to mix it up along and proper lighting can make all the difference in how you present yourself.

Six Personal Branding Examples To Get Excited About

Now that’s we’ve broken down what personal branding is, let’s take a look at some personal brand success stories.

1. Gary Sheng

Software engineer and Dancing Pineapple founder Gary Sheng had the right idea when he created his personal brand– he decided to be genuine.

Sheng mastered a way of talking and writing about his work, education, and life that is not only relatable but also easy to digest. He isn’t aggressive in his style but is consistent and descriptive in his storytelling. Sheng is a good example of someone with a personal brand that can tell interesting and compelling stories.

2. Darren Hardy

Success mentor Darren Hardy is another fantastic personal branding example done right.

Hardy has made a business of helping people learn to become more productive, successful, and well-rounded in whatever they do. Moreso, he’s made a business of himself.

Hardy makes it a point to back up his claims rather than trying to convince people of things without any proof. Most photos and videos you see of Hardy have fantastic lighting and dynamic yet unintimidating poses. He usually wears fashionable suits that create a sense of professionalism and intelligence.

3. Amy Cuddy

Amy Cuddy is known as a successful New York Times Bestselling author and as the face and brain behind a popular body language Ted Talk . She’s also a psychologist and professor at Harvard.

Cuddy’s success is a testament to how much digital networking and an online presence can evolve your personal brand and carry it up the ladder to success.

Cuddy makes her online content shareable, accessible, and interesting. This is a good example of how serious social network marketing can aid in creating a successful personal brand.

4. Marie Forleo

Self-help guru Marie Forleo has the visual presentation to get your attention. But her appearance and aesthetic aren’t what make her such a great personal branding example. Her language is the most enticing thing about her.

The way she writes is beautiful, yet entirely accessible and relatable. Forleo doesn’t try to write or speak differently. This makes her much more believable as a person.

Forleo is a great example of how language and writing styles that are natural can work majorly in your favor when it comes to creating a good personal brand.

5. Simon Sinek

Motivational speaker and author Simon Sinek has made a personal brand off of being self-aware– and it totally worked.

With relatable language, inspiring tones, and an unshakable sense of optimism, Sinek has drawn the attention of everyday people around the world and has encouraged them to get up in the morning with a hearty sense of adventure.

Sinek has also made his website simple and quick to access. Having a simple and clean website design can make a huge difference in how long your audience stays interested in your website’s content.

Sinek is a great example of how self-awareness and articulation are immensely important in building a decent personal brand.

6. Richard Branson

The founder of Virgin Group has a face that is recognizable to many. Richard Branson is an entrepreneur, philanthropist, and author. He made it cool to not be an uptight stereotypical businessman while still reaping the rewards of hard work and self-sufficiency.

Branson focuses on summarizing mission statements and making a clear decision of who you are, what you want, and what you’re going to create. His online presence is interesting and inspiring. His fearless attitude towards creating has made his personal brand all the more enticing.

Branson is a great example of how pushing boundaries and not fitting inside the box can actually work to your personal brand’s benefit.

Do you have a personal branding success story? Our readers and we would love to hear about it. Drop us a line in the comments and let us know what your strategy is for your personal brand and how you’re investing in it.

It’s time to elevate your personal brand to align your visibility and notoriety with your expertise. Our Personal Brand Concierge Program was built for high-achieving entrepreneurs, investors, founders, and executives just like you. Learn more about our Personal Brand Concierge Program .

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Claire Bahn

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Top 10 Personal Presentation Templates with Examples and Samples

Saahil Walia

Amidst the crowd of individuals, personal branding shines as your unique signature, a beacon that sets you apart from the rest. It's not just a buzzword; it's the craft of shaping an identity that defines your values, aspirations, and distinctiveness. Personal branding is your ticket to standing out, building trust, and seizing opportunities in a world teeming with faces.

Access the top 5 personal budget templates with examples and samples. Click here

But the real question isn't merely why personal branding matters; it's about how to convey it effectively. That is where our PowerPoint Templates become your ally. It's the canvas upon which your ideas and accomplishments transform into captivating visual tales that bridge the gap between you and your audience.

Explore must-have HR personal development plan templates with examples and samples. Download here

In an age where information inundates our senses, personal presentation templates are not a luxury; these a necessity. The idea is not to merely share information, but weaving a compelling narrative that captivates, resonates, and inspires action. Let’s embark on a journey to unlock the power of your brand and share it with the world.

With our PowerPoint Templates , you're not just presenting; you're captivating, influencing, and etching your unique mark. Welcome to the world of personal branding, where your story takes center stage.

Template 1: Personal Branding Guide for Influencers Branding

This presentation slide defines a personal branding guide for influencers. It lets you define your unique identity, values, content strategy, and audience engagement. This PowerPoint Layout serves as an indispensable tool in this process. This template provides a structured framework to showcase the elements of a personal branding guide. It enables influencers to present their brand story, values, and content strategies with clarity and impact, helping them stand out and engage their audience. It helps to elevate an influencer's brand and boost their online success.

Download Now

Template 2: Complete Personal Branding Guide Branding PPT Template

Users will find this presentation template fairly valuable in defining their values, objectives, target audience, content strategy, and the plans for engaging with the audience. In an era where individual identities and online presence are more important than ever, this presentation layout helps you highlight the principles of self-discovery, defining values, setting goals, content strategy, and engagement. The PowerPoint slide is indispensable for personal and professional growth, helping individuals navigate the complexities of self-identity, self-presentation, and career success in the modern world.

Download & Share Now

Template 3: Gym Personal Training Business Plan PowerPoint Presentation Slides

This PPT Design provides the means to construct a strategic blueprint for a successful gym personal training business plan. It's perfect for delineating your mission, vision, business goals, target demographics, marketing tactics, financial projections, and operational intricacies. This presentation slide furnishes a structured platform for articulating the pivotal elements of your gym personal training business plan with precision and impact. It equips you to present your business concept, market analysis, financial forecasts, and operational strategies. Our presentation framework empowers fitness industry entrepreneurs to forge a robust and compelling business plan, ensuring their personal training venture thrives and excels.

Download & Present

Template 4: Personal Trainer Business Plan PowerPoint Presentation Slides

This PowerPoint framework exhibits a personal trainer business plan. It helps you outline expert guidance, tailored workout plans, and motivation, serving as a source of support for improved well-being. The presentation template helps you transform complex concepts into visually engaging narratives, making the message clear and impactful. The presentation layout is beneficial for fitness professionals to communicate their expertise.

Download & Deliver

Template 5: Personal Care Products Company Profile PowerPoint Presentation Slides

Use this PPT graphic to highlight the importance of the personal care products company profile. This presentation visual enables you to showcase the face of the brand, introducing it to consumers and showing its mission, values, and product offerings. It's vital for conveying the company’s identity and building customer trust. The PowerPoint Slide elevates the process of presenting this critical information. It provides a structured layout to communicate the company's profile, highlighting its commitment to quality, safety, and innovation.

Download & Save

Template 6: Personal Journey in Organization PowerPoint Presentation Slides

This PowerPoint visual, which spotlights an individual's journey within an organization, holds great significance in acknowledging and celebrating professional growth and accomplishments. It is a motivational tool, inspiring the individual and their colleagues while emphasizing the organization’s commitment to employee development. This PPT Slide showcases a personal journey, making it relatable and motivating for others.

Template 7: Personal Enterprise Plan PowerPoint Presentation Slides

This presentation illustration, dedicated to outlining a personal enterprise plan, plays a pivotal role in the entrepreneurial landscape. It is a compass guiding the journey through business objectives, target markets, marketing strategies, financial projections, and operational maneuvres. Crafting a well-structured plan is the cornerstone of a thriving enterprise. This slide transforms intricate business strategies into engaging stories, facilitating entrepreneurs in communicating their vision and objectives to stakeholders and potential investors with clarity and influence. This PPT Slide allows innovators to express their enterprise plans with precision, creating a solid groundwork for their business pursuits.

Download & Present Now

Template 8: Personal Development Plan PowerPoint Presentation Slides

This PowerPoint layout, centered on a personal development plan, is paramount in an individual's journey toward growth and self-improvement. It acts as a roadmap for setting goals, acquiring new skills, and enhancing one's capabilities. The value of such a plan is irreplaceable, as it empowers individuals to steer their personal and professional advancement proactively. The presentation design revolutionizes how these plans add value, featuring captivating aesthetics and adaptable formats. Download and share now.

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Template 9: HR Personal Development Plan PowerPoint PPT Template Bundles

This PPT plan dedicated to HR personal development helps in the nurturing and development of a skilled and motivated workforce. It is the roadmap for HR professionals to guide their teams in achieving personal and career goals. What makes this slide particularly valuable is its ability to convey complex information. This presentation slide functions as a dynamic tool for articulating HR personal development plans with precision and impact. The PowerPoint Graphic enables HR teams to communicate strategies for enhancing employee growth, contributing to a workforce that not only exudes motivation but also boasts improved skills and heightened engagement.

Template 10: Personal Goals Vectors

This presentation graphic covers personal goals such as learning, creativity, development, training, motivation, goals, planning, and vision. It is available with relevant icons to make your audience understand the importance of these aspects in career growth. Using this PPT layout allows you to make your team members and colleagues aware of today's work demands. This PowerPoint slide gives you value when you add it to your presentation.

Download & Deliver Now

INVEST IN PERSONAL BRANDING; IT PAYS

In life’s complex maze, personal branding becomes your guiding light. The story makes you unique and a powerful tool for showing your individuality, values, and dreams. Personal branding isn’t just a modern trend; it's the key to making real connections, building trust, and finding opportunities in a world full of people.

But the real magic happens when you can share your brand effectively, and that's where our PowerPoint Templates come in. Make your point and craft recall with these designs and content.

As you journey towards unlocking your personal brand's full potential, remember that with our PowerPoint template, you're not just presenting; you're captivating, influencing, and leaving a lasting mark. In the world of personal branding, where your story is the star, it's not just about sharing; it's about inspiring and achieving, and that's where your path to success truly begins.

Look at the top 5 personal development plan templates and download them for your next presentation. Click here .

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How to Nail Your Brand Presentation: Examples and Pro Tips

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

You have an idea. We have presentation slides to visualize it.

Piktochart is an online presentation maker that helps you create professionally-looking branded presentations without hassle.

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

• Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
• Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
• Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
• Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
• Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

Alisha Shibli is the Head of Marketing at LOGO.com, a professional logo maker.

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Personal Branding PowerPoint Template and Google Slides

Personal Branding Presentation Slide

Features of the template.

• 100% customizable slides and easy to download.
• Slides are available in different nodes & colors.
• The slides contain 16:9 and 4:3 formats.
• Easy to change the colors quickly.
• It is a well-crafted template with an instant download facility.
• It is a 100% pre-designed slide.
• Highly compatible with PowerPoint and Google Slides
• It has an excellent design to present your idea.
• Personal Branding
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Personal Branding Examples that Build Success for Students

How to Develop a Personal Brand for Students

What do you want people to know about you? How do you want them to remember you? Think about these things carefully, then set about developing a brand for yourself. If you are feeling stuck with some of these questions, we are to help!

We use career assessments at Campus to Career Crossroads to help clients know their superpowers and how to incorporate them into personal branding materials. 

You can also get some ideas by researching your desired industry and following experts in your field. What do you notice about them? Their hardworking persona? Their savvy creatives? One of our favorite marketing experts and influencers is Neil Patel. He understands the power of personal branding.  

Use these guidelines and the following ABCs to grow your online presence and professional network .

Create Personal Branding Pillars

Personal branding for students does not have to overwhelm you. One of the simplest ways to establish your brand is to identify three superpowers you possess. Career assessments can provide the GPS to discover your key interests and attributes. They often have statements that may seem subtle but can include: 

• Enjoy persuasive activities and for tasks involving numbers. Most people score high on one or the other.
• Unique blend of people skills, patience working with others, quality control, and attention to details.

Once you have your superpowers identified, now comes the fun part. Create a branding mood board. A mood board can be a collection of numerous visual elements — pictures, colors, fonts — that inspire your brand and help shape what kind of message you put into the world. 

You probably see ideas like:

• Social media accounts you follow 
• YouTube videos
• LinkedIn profiles for people or companies in your desired industry
• Pictures on Instagram

Save and bookmark all of the content and images that connect with you to help you sort through fonts, colors, and branding materials that fit your brand.

Personal Branding for Students 2023 Trends

Did you know that personal branding followed trends? It does, even for students! It is a good idea to keep up with the latest trends on fonts, colors, logos, and websites. You do not want to look outdated before you start designing your personal brand. 

Let us take a look at three trends in 2023.

Personal Branding Paper Rules

Did you know there are ten billion business cards printed monthly? While we live in a digital world and can exchange information through our smartphones, the electronic transfer of information lacks a personal connection. Business cards allow you to remember how and when you connected with a person.

Also, make sure you have branded stationery cards. Mailed thank you cards can set you apart from the competition after job interviews. Employers notice after receiving a thoughtful thank you note in the mail. 

Think about the details, such as the paper weight for these cards. It leaves an impression when you hand someone a business card or they receive your card in the mail. Upgrading to a luxury paper will not cost much more and lets people know you take your brand seriously.  

QR Codes are Back!

QR codes are the perfect tech-savvy way to direct people to additional information about you. Looking to share your famous YouTube channel, website, blogs, or electronic portfolio? QR codes can easily be designed into the back of a business card, stationery card, or even your LinkedIn background banner image.

Video is King for Personal Branding

Videos are an opportunity to separate your personal brand as the demand to consume videos has not slowed down from 2022 . Your iPhone has amazing capabilities to record, edit, and even add captions.

Video marketing can personalize your brand like no other type of marketing. Video will help you foster and deepen relationships. The possibilities for leveraging videos in your personal branding are endless. You can:

• Create an introduction video describing your strengths and job search goals.
• Start a YouTube channel to showcase your professionalism and expertise.
• Create a  LinkedIn Cover Story to personalize your LinkedIn profile.
• Create a video to connect or follow up with a hiring manager.
• Make a thank you video.
• Ask a reference to make a video to speak about your character and strengths.

Your video rehearsing will help you fine-tune your elevator pitch and improve your overall messaging to future potential employers .

Developing strong video skills will serve you well — video résumés will be prevalent very soon.

How would you describe your personal brand? Does your personal brand scream, “Put together, polished, and ready to tackle anything?” 

Or is it more of a “sweatpants, tousled hair and wrinkled term papers” kind of brand? Remember, your personal brand involves everything that shapes how people view you, including your friends, colleagues, professors, and future employers. Let’s say you wear a wrinkled shirt to every job interview . That would have a negative impact on your brand. 

So. Answer honestly. Do you have an appealing personal brand as a student or do you need to work on your appeal just a little more?

B: Business Cards

In addition to bursting at the seams with your logo, your business card should reinforce your brand authority. Think of business cards as another first impression to create opportunities! Do not leave the back of your business card blank — this is prime branding real estate. The back of the business card should always convey a key message or two about your brand.

Let’s say a marketing manager totes around your business card after an interview, then offers it to a hiring manager at another company. Who knows how far that business card can travel?

Another pro tip is to leave a business card with your professors each semester (you are visiting them during office hours, right?).

Your professors are often gatekeepers to internships and professional opportunities. Happy alumni often reach back to a favorite professor to inform them of hiring opportunities before they contact the career services office. The majority of students never connect or take the time to leave a business card with a professor to be top of mind when opportunities arise.  

C: Contacts

You must build key relationships as part of your brand. Start in college with the alumni office. Wow, is that a great group of people with an enthusiasm for their alma mater! What a great place to start building up your contacts!

Many students do not really know how to build up their network. They feel uncomfortable reaching out to people they do not know and skip attend networking events. You should always continually build up your network, no matter where you are in your career.

Be sure to track your contacts. A Google Doc can work wonders to keep track of all their important details such as phone number, email address, company info, and even a note mentioning where you met them. Be sure to send a thank you and keep in touch regularly with your contacts. This will keep you and your personal brand fresh when leveraging your contacts for internship or job opportunities.

D: Design Elements (of Personal Branding)

You may first think of only tangible elements of personal branding — not a warm handshake and friendly smile. However, the tangible elements also matter. 

Your brand will always have tangible elements like your name, logo, colors, and fonts — all of those things you learn in Marketing 101. Think about the colors and design elements you want to use on your website and social networks.

Always be consistent with all branding materials. Consistency will help your personal brand stand out and allow people to feel connected to you and trust you.

E: Email Signature

Do you want to look like a legitimate brand? Make sure you have an email signature at the bottom of your emails. We send and receive hundreds of emails every month, and this is a prime area to message your brand. Professional and brand email signatures provide an eye-popping benefit because they stand out from the crowd. A majority of people miss this golden opportunity and do not have any information in their email signature!

Your email signature helps create brand recognition among your contacts and should conform to your brand guidelines (tagline, colors, fonts, etc.). It will create a professional appearance with all of your contact information clearly displayed and any other key information such as your social media channels, website, or online portfolio.

F: Follow Up 

Your personal brand grows when you employ thoughtful follow-up to anything you do. Let’s say your college alumni office does a fantastic job of matching you with an alumnus in your hometown. You send a follow-up thank you letter and email address (with a beautifully branded email signature, of course) to both the alumnus and your college alumni office.

Both individuals get both items, say, “Wow!” and the alumnus automatically hires you at an entry-level position in his company. 

Things really can look that easy if you take the time to build your personal brand!

G: Growing Online Presence

What is your online profile look like? Snapchat and a poorly utilized Instagram account? You must beef up your game if you want to attract employers to you. Almost every student has an online presence today, whether you “exist” on Facebook, Twitter, LinkedIn, some other social networking site, or your own blog. Use the technical knowledge you’ve developed to your advantage! As always, you want to project a positive self-image whenever you grow your online presence.

It takes time to build an online presence but be patient and keep posting. The long-term benefits are invaluable. Social media consumption is not slowing down. More users across all social media platforms love and engage with video — another great reason to get comfortable with recording videos on your smartphone! TikTok gains eight new users every second, according to Hootsuite’s Digital 2022 Global Report .

H: Hired Designer Through Campus to Career Crossroads

Doing your own branding is not for everyone and takes a special skill set. If you miss the mark and look the same as everyone else, what is the point? Have you ever compared a poorly designed website to a website designed by a professional? What outcome do you want your branding to convey?

Campus to Career Crossroads partners with Lynnette to ensure our clients stand out in every aspect of their branding. When we craft résumé and LinkedIn messaging and Lynnette blends that messaging into résumé and cover letter designs, email signatures, professional taglines, LinkedIn banner images, and thank you cards, it is a game-changer. Your brand is worth a professional designer and never settle for “do it yourself” branding.

I: Internships

Always, always do your best to develop your personal brand within the context of an internship in college. Internships offer a great time and place to start growing your personal brand. Show up, work hard, and portray yourself as an eager learner to get your foot in the door at that job location. Who knows? That internship might end up providing you with your first entry-level job.

If you need a few more tips to land an internship, check out these twelve steps to secure your dream internship.

J: Job Interviews

Practice, practice, practice! One of the perfect times to inject your personal brand into an interview occurs during some of the most common interview questions: 

• Can you tell me about yourself? 
• What are your greatest strengths? 
• What’s your greatest achievement? 
• Where do you see yourself in five years?
• What are you passionate about? 
• What do the words “ successful career” mean to you?

Your personal brand enables you to stand out from other candidates, showcases your skillset, and ultimately (hopefully) helps you nail the job.

K: Killer LinkedIn About Section

Put some time and effort into your LinkedIn “About” section formerly known as the summary. What is this? It is the text box at the top of your LinkedIn profile , just below your photo. It is an open-ended space (2,600 characters max) where you give an overview of your professional life. 

You get to define yourself in your own words without confining start dates and titles that your résumé requires. You can use it to highlight your biggest achievements or show off your personality. No other profile section gives you quite the same brand real estate.

L: LinkedIn 

Notice I mentioned LinkedIn twice? No accident there! You absolutely must optimize your LinkedIn profile. Add a professional headshot, fill in your employment history and build your profile up to 500+ connections. Look at well-branded individuals’ LinkedIn profiles and you will see a very well-crafted LinkedIn profile. Use those as a model!

If you are looking for more one-on-one help, our career expertise will provide you with a behind-the-scenes understanding of how recruiters search for candidates. We can help you optimize your profile to be found in the world’s largest career database. 

M: Make a LinkedIn Background Banner Image

Your LinkedIn background banner image, the important area behind your headshot, should coordinate with all of your branding efforts. Can you believe that this area sets the professional tone for your profile? It does! You never get a second chance to make a good first impression! Looking for an outstanding example? Please checkout Lynnette’s background banner image.

One insider’s tip: Have you noticed the bell on the right side below the banner image? This is a new LinkedIn feature rolled out for 2022 called “Ring My Bell.” Clicking on a dark gray bell means you will receive all post notifications from a connection or someone you may follow. A white bell means you will only see top posts from a connection or someone you may follow if the LinkedIn algorithm feels it is relative to your news feed. This feature will allow you to gain more control of your news feed.

N: Networking 

You can build your personal brand with networking . Creating trusted interpersonal connections can help support your brand. When you meet others with a firm handshake, a great conversation and a perfect business card, that leaves an impression — no matter how much time occurs between the handshake and “Let’s meet after coffee next Thursday.”

Always go out of your way to network, no matter where you are — at a young person’s professional development organization, at an alumni gathering, with your dad’s business associates, or at a wedding. Think about making a favorable impression wherever you go.

Networking is the most effective way to land an internship or a professional opportunity. As we track where clients secure internships or career opportunities, the overwhelming majority comes from networking. While applying to online job posting seems like the easiest route, it is not. Many online job postings receive hundreds of applicants. Networking can connect you with opportunities that never get posted, often called the “ hidden job market .”

O: Own Your Logo 

You want your logo to reflect you. Where should you put your logo? On your cover letter, résumé, business cards, email signature, personal website — everywhere you can! You want to brand yourself and make sure it reflects your overall personality and professionalism.

P: Podcasts (or Other Methods) 

Students can benefit from sharing their thoughts via podcasts, media articles, or polished, professional Instagram feeds. Focus on your long-term goals and then reverse-engineer a plan for how to get there. For example, let’s say you plan to get a job as a coach. You will take videos of you coaching other students, coaching your sister’s junior high basketball team and more. Then, put everything on social media or even create a coaching podcast.

For example, let’s say you plan to get a job as a coach. You will take videos of coaching other students, coaching your sister’s junior high basketball team, and more. Then, put everything on social media or even create a coaching podcast.

Q: Quick Responses

When someone emails you, how quickly do you respond? For example, let’s say someone emails you for a first-round job interview. Do you whip up a (carefully crafted) email and send it off in a jiffy? Or do you take a couple of days to think about it, then rewrite the email six times and then send it back — three days later?

Remember, you create your personal brand when you respond to people as well. Part of your personal brand revolves around how well you tailor your responses, messages and a lot has to do with your response time!

You bet your résumé has a lot to do with your personal brand. From your own little logo at the top to the way you carefully express yourself, your résumé should carry your brand. In fact, you cannot understate the value of getting your résumé picture perfect. Many job seekers botch their résumés, complete with misspelled words, misused punctuation, and terrible grammar. Chuck passive voice to the wind, delete the section about your star eighth-grade performance in “Sleeping Beauty” and focus on what drives you, what motivates you, and what makes you the perfect candidate for a particular company. 

When you incorporate personal branding elements into your résumé, be sure all of the text fits into the standard margins sizes of a Microsoft Word document. Placing information in the header, footer, and outside of the standard margin ranges is not often read by a majority of applicant tracking systems (ATS) in the hiring world. I have seen many applicants placing their contact information in the header area.

Please make sure you take out “references upon request” from your résumé. This phrase can quickly make you look outdated to a recruiter or hiring manager because it is understood that you will provide references when asked. Every line of your résumé is sacred real estate that should explain why you are the best candidate for a position.

And for heaven’s sake, tailor your résumé specifically for every company.

S: Social Media 

Wipe your TikTok, Instagram, and Facebook accounts clean of any incriminating photos. Even if you can drink legally, you should avoid photos with alcohol. Period. Get rid of anything in your past that your future prospective boss might deem “unemployable material.” Also, delete anything with terrible grammar.

Delete anything questionable, including messages from others that might mar your professional image.

You should be sharing social media content that fits your brand voice. Yes, I know posting on social media can be intimidating at first, but the benefits are huge. You have an opportunity to interact with your online community and craft your brand narrative. Even the comments you leave on posts can project your professionalism and personality.  

T: Thank You Notes and Emails

Thank you notes put a final stamp on your personal brand after you complete an in-person interview or even a phone interview. You want to send a thank-you email right after the interview and follow it up with a thank you note .

My advice? Start drafting your follow-up as soon as humanly possible to write an amazing interview thank you note.  It does not have to be long, but it should reference things that stood out to you in the interview. 

Hi [Interviewer Name],

Thank you so much for talking with me today. I really enjoyed learning more about the team and position. I would enjoy the opportunity to join [Company Name]’s team and help you [sell widgets/write exceptional content/whatever else].

I look forward to hearing from you about the next steps in the hiring process. Please let me know if I can offer additional information.

All the best,

[Your Name]

U: Unbelievable Cover Letters

Even if a job posting does not specifically ask for a cover letter, should you send one? 

Absolutely! Your cover letters should look and sound professional, should convey exactly why you believe you’re the best person for the job and also offer a contact section, a salutation, the hiring manager’s name, information on why you are qualified for the job, a closing, and your signature. You want to smash your brand home with this message.

V: Very Polished

You want all of this — all of it — to look extremely polished and professional. Goes without saying, right? However, if your overall brand looks sloppy, employers will think of you as just that — a sloppy person. 

Ensure your photos and logos are high resolution, your copy looks sharp, and your posts are thought-provoking, relevant, and positive. 

W: Website 

Sure, you can develop a website. Why not? Now is the time! Your website is the tool that will advance your brand and by default, your career. Your website offers one of the best ways to continually ramp up your personal brand. Plus, you can continually change your website all the time — it is the internet. It is flexible!

(E)Xamine Your Zest:

I know, I am really reaching for X, Y, and Z! However, it begs the question — how much do you show spirited enjoyment or excitement in everything you do? Your brand should show ebullient characteristics. (And it does not hurt to have a great vocabulary, either.) 

Remember to remain positive in your posts, LinkedIn, social media profiles, and more. You are trying to “up” your brand, not constantly bemoaning the state of the economy, your dislike of the government, or your complaints about your alma mater. You could derail your brand quickly if you do that.

Is Your Personal Brand Up to Par? 

Branding offers you numerous opportunities to standout and Campus to Career Crossroads can get you there. Every student should work on a personal brand in college, then continue to hone that brand over the course of your career. It is one of the most impactful things you can do to ensure your future success!

Campus to Career Crossroads is proud to partner with Lynnette Cretu to ensure your personal brand is exceptional and coordinates with our résumé and LinkedIn profile writing services. Do not put your brand off another day and contact Campus to Career Crossroads today!

What is a benefit of a personal brand as a student? 

Building a personal brand as an undergraduate student helps you market yourself, build on your skillset, and experience to make you a stronger candidate in the job market. You need to stand out to employers. Once you have your brand established it is easy to enhance as your career evolves.

How do you define your personal brand?

One great way to get started: Ask around! Ask your friends, parents, and professors what words come to mind when they think of you. Then, start to weave those positive characteristics into your personal tagline. Continue to hone those and add more positive attributes over time.  Tackling branding alone can be daunting, so we are here to help!

Can I update my personal branding?

Absolutely! You do not have to perfect everything about your brand right away. It will evolve as you hone your messaging. You can update your personal branding as you advance from internships throughout professional positions.

Where can I find personal branding examples?

Great question! One of the best ways to shape your personal brand is to look at other examples. Check out this helpful resource that showcases eighteen personal brands that stand out from the crowd. You may be able to get inspiration from the wording, design layouts, taglines, social media posts, and brand colors.  

What is an example of personal branding for students?

One easy example of personal branding involves cultivating your LinkedIn profile. Your LinkedIn profile summarizes your experiences, including your internship, jobs, career aspirations, clubs and activities in college, professional organizations, and more. In other words, it offers a comprehensive overview of you .

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