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media in everyday life essay

  • Education , English , News

The Role of Media in Daily Life Essay

  • Author: arsalan
  • Posted on: 25 Mar 2019
  • Paper Type: Free Essay
  • Subject: Education , English , News
  • Wordcount: 1378 words
  • Published: 25th Mar 2019

Introduction

Media has very close relations to our daily routine life. We use different media in our daily lives social media, electronic media, print media folk, and media static media. Media have a very active role in our days. Without the media, it is very difficult for us to spend a day.

The use of social media is part of our routine life; we use different social media such as Facebook, Twitter, Instagram, and many other social websites. There is a huge number of electronic media that we use in our daily routine life it’s a part of our daily life to listen to FM and watch TV or see movies. Another form of media that is very closely related to our daily life plus school, college, and university academic life that print media. There is a different form of print media people usually consider only newspapers and magazines as print media, but a book is the most important source of print that we cannot deny. Books play an important role in our lives, especially in academic life. They help us to better know about the world, and it is an authentic source of media. Static media is also a part of our life. Static media is also used in our daily lives for interaction or advertisement.

All the media or mass media that are used in our routine life for the different purposes of entertainment, interactions, advertising, and for the purpose of entertainment. Media can play an important role in our daily life and they help us to better know about any issue or event. Mass media helps us to know different views of one thing; it reflects different views.

There are positive as well as negative aspects to everything. Media have positive and negative effects on you, whether you use media or mass media in a positive way or for negative activities. This depends on whether the user will use that media source for their needs and for knowledge purposes or for other activities. Media, especially social media mostly used for timepass and it is a time killer; some people also use social media for interaction at local as well as global levels. Social media is one of the best sources of interaction on a global level (Perrin, 2015).

In the current era, it is very difficult for us to live without any media sources. Due to high technological development, the mass media is very closely attached to our lives. Media plays an important role in the transformation of society into the modern world. Media have a very high impact on our daily life, media play an important role in intercultural communication. These media make your culture a globalized culture. Media affect some cultures in a positive sense and, in some cultures, impact natively. Due to media, some cultures gain globalized acceptance, and also, due to media, some rich indigenous culture loses their identity.

Media is also important in economic or financial prospects. Some people have a direct relationship with and media as the only source of their income, and media have also an indirect relation with finance and economics. Media play an effective role in economic activities.

Conclusion:

Media can play an important role in contemporary times. In each and every society, there is a high use of media. Media highly affects our lives; media changes our way of life. Media is used in different perspectives, each according to its needs and resources. Some people use media for entertainment and some people use media for information and for knowledge or academic purpose. Media is a high effect on our daily life and it is very difficult to spend a single day without mass media or media.

Perrin, A. (2015). Social media usage: 2005-2015.

Pinchevski, A., & Peters, J. D. (2016). Autism and new media: Disability between technology and society.  new media & society ,  18 (11), 2507-2523.

Media have a very active role in our days. Without the media, it is very difficult for us to spend a day. Social media can also be of great help when trying to find a cheap essay writer or other ways to help with your academic workload. It’s a vital network for any student out there. And new generations are quickly learning how to use them. With the rise of generative AI for the use when it comes to Essay Writing, it is important to know that teachers are using AI detection tools so it is critical you are editing the content.

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media in everyday life essay

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The Internet has turned our existence upside down. It has revolutionized communications, to the extent that it is now our preferred medium of everyday communication. In almost everything we do, we use the Internet. Ordering a pizza, buying a television, sharing a moment with a friend, sending a picture over instant messaging. Before the Internet, if you wanted to keep up with the news, you had to walk down to the newsstand when it opened in the morning and buy a local edition reporting what had happened the previous day. But today a click or two is enough to read your local paper and any news source from anywhere in the world, updated up to the minute.

The Internet itself has been transformed. In its early days—which from a historical perspective are still relatively recent—it was a static network designed to shuttle a small freight of bytes or a short message between two terminals; it was a repository of information where content was published and maintained only by expert coders. Today, however, immense quantities of information are uploaded and downloaded over this electronic leviathan, and the content is very much our own, for now we are all commentators, publishers, and creators.

In the 1980s and 1990s, the Internet widened in scope to encompass the IT capabilities of universities and research centers, and, later on, public entities, institutions, and private enterprises from around the world. The Internet underwent immense growth; it was no longer a state-controlled project, but the largest computer network in the world, comprising over 50,000 sub-networks, 4 million systems, and 70 million users.

The emergence of  web 2.0  in the first decade of the twenty-first century was itself a revolution in the short history of the Internet, fostering the rise of social media and other interactive, crowd-based communication tools.

The Internet was no longer concerned with information exchange alone: it was a sophisticated multidisciplinary tool enabling individuals to create content, communicate with one another, and even escape reality. Today, we can send data from one end of the world to the other in a matter of seconds, make online presentations, live in parallel “game worlds,” and use pictures, video, sound, and text to share our real lives, our genuine identity. Personal stories go public; local issues become global.

The rise of the Internet has sparked a debate about how online communication affects social relationships. The Internet frees us from geographic fetters and brings us together in topic-based communities that are not tied down to any specific place. Ours is a networked, globalized society connected by new technologies. The Internet is the tool we use to interact with one another, and accordingly poses new challenges to privacy and security.

Information technologies have wrought fundamental change throughout society, driving it forward from the industrial age to the networked era. In our world, global information networks are vital infrastructure—but in what ways has this changed human relations? The Internet has changed business, education, government, healthcare, and even the ways in which we interact with our loved ones—it has become one of the key drivers of social evolution.

The changes in social communication are of particular significance. Although analogue tools still have their place in some sectors, new technologies are continuing to gain ground every day, transforming our communication practices and possibilities—particularly among younger people. The Internet has removed all communication barriers. Online, the conventional constraints of space and time disappear and there is a dizzyingly wide range of communicative possibilities. The impact of social media applications has triggered discussion of the “new communication democracy.”

The development of the Internet today is being shaped predominantly by instant, mobile communications. The mobile Internet is a fresh revolution. Comprehensive Internet connectivity via smartphones and tablets is leading to an increasingly mobile reality: we are not tied to any single specific device, and everything is in the cloud.

People no longer spend hours gazing at a computer screen after work or class; instead, they use their mobile devices to stay online everywhere, all the time.

Anyone failing to keep abreast of this radical change is losing out on an opportunity.

Communication Opportunities Created by the Internet

The Internet has become embedded in every aspect of our day-to-day lives, changing the way we interact with others. This insight struck me when I started out in the world of social media. I created my first social network in 2005, when I was finishing college in the United States—it had a political theme. I could already see that social media were on the verge of changing our way of communicating, helping us to share information by opening up a new channel that cuts across conventional ones.

That first attempt did not work out, but I learned from the experience.I get the feeling that in many countries failure is punished too harshly—but the fact is, the only surefire way of avoiding failure is to do nothing at all. I firmly believe that mistakes help you improve; getting it wrong teaches you how to get it right. Creativity, hard work, and a positive attitude will let you achieve any goal.

In 2006, after I moved to Spain, I created Tuenti. Tuenti (which, contrary to widespread belief, has nothing to do with the number 20; it is short for “tu entidad,” the Spanish for “your entity”) is a social communication platform for genuine friends. From the outset, the idea was to keep it simple, relevant, and private. That’s the key to its success.

I think the real value of social media is that you can stay in touch from moment to moment with the people who really matter to you. Social media let you share experiences and information; they get people and ideas in touch instantly, without frontiers. Camaraderie, friendship, and solidarity—social phenomena that have been around for as long as humanity itself—have been freed from the conventional restrictions of space and time and can now thrive in a rich variety of ways.

Out of all the plethora of communication opportunities that the Internet has opened up, I would highlight the emergence of social media and the way they have intricately melded into our daily lives. Social media have changed our personal space, altering the way we interact with our loved ones, our friends, and our sexual partners; they have forced us to rethink even basic daily processes like studying and shopping; they have affected the economy by nurturing the business startup culture and electronic commerce; they have even given us new ways to form broad-based political movements.

The Internet and Education

The Internet has clearly impacted all levels of education by providing unbounded possibilities for learning. I believe the future of education is a networked future. People can use the Internet to create and share knowledge and develop new ways of teaching and learning that captivate and stimulate students’ imagination at any time, anywhere, using any device. By connecting and empowering students and educators, we can speed up economic growth and enhance the well-being of society throughout the world. We should work together, over a network, to build the global learning society.

The network of networks is an inexhaustible source of information. What’s more, the Internet has enabled users to move away from their former passive role as mere recipients of messages conveyed by conventional media to an active role, choosing what information to receive, how, and when. The information recipient even decides whether or not they want to stay informed.

We have moved on from scattergun mass communication to a pattern where the user proactively selects the information they need.

Students can work interactively with one another, unrestricted by physical or time constraints. Today, you can use the Internet to access libraries, encyclopedias, art galleries, news archives, and other information sources from anywhere in the world: I believe this is a key advantage in the education field. The web is a formidable resource for enhancing the process of building knowledge.

I also believe the Internet is a wonderful tool for learning and practicing other languages—this continues to be a critical issue in many countries, including Spain, and, in a globalized world, calls for special efforts to improve.

The Internet, in addition to its communicative purposes, has become a vital tool for exchanging knowledge and education; it is not just an information source, or a locus where results can be published, it is also a channel for cooperating with other people and groups who are working on related research topics.

The Internet and Privacy and Security

Another key issue surrounding Internet use is privacy. Internet users are becoming more sensitive to the insight that privacy is a must-have in our lives.

Privacy has risen near the top of the agenda in step with an increasing awareness of the implications of using social media. Much of the time, people started to use social media with no real idea of the dangers, and have wised up only through trial and error—sheer accident, snafus, and mistakes. Lately, inappropriate use of social media seems to hit the headlines every day. Celebrities posting inappropriate comments to their profiles, private pictures and tapes leaked to the Internet at large, companies displaying arrogance toward users, and even criminal activities involving private-data trafficking or social media exploitation.

All this shows that—contrary to what many people seem to have assumed—online security and privacy are critical, and, I believe, will become even more important going forward. And, although every user needs privacy, the issue is particularly sensitive for minors—despite attempts to raise their awareness, children still behave recklessly online.

I have always been highly concerned about privacy. On Tuenti, the default privacy setting on every user account is the highest available level of data protection. Only people the user has accepted as a “friend” can access their personal details, see their telephone number, or download their pictures. This means that, by default, user information is not accessible to third parties. In addition, users are supported by procedures for reporting abuse. Any user can report a profile or photograph that is abusive, inappropriate, or violates the terms of use: action is taken immediately. Security and privacy queries are resolved within 24 hours.

We need to be aware that different Internet platforms provide widely different privacy experiences. Some of them are entirely open and public; no steps whatsoever are taken to protect personal information, and all profiles are indexable by Internet search engines.

On the other hand, I think the debate about whether social media use should be subject to an age requirement is somewhat pointless, given that most globally active platforms operate without age restrictions. The European regulatory framework is quite different from the United States and Asian codes. Companies based in Europe are bound by rigorous policies on privacy and underage use of social media. This can become a competitive drawback when the ground rules do not apply equally to all players—our American and Japanese competitors, for instance, are not required to place any kind of age constraint on access.

Outside the scope of what the industry or regulators can do, it is vital that users themselves look after the privacy of their data. I believe the information is the user’s property, so the user is the only party entitled to control the collection, use, and disclosure of any information about him or herself. Some social networks seem to have forgotten this fact—they sell data, make it impossible to delete an account, or make it complex and difficult to manage one’s privacy settings. Everything should be a lot simpler and more transparent.

Social networks should continue to devote intense efforts to developing self-regulation mechanisms and guidelines for this new environment of online coexistence to ensure that user information is safe: the Internet should be a space for freedom, but also for trust. The main way of ensuring that social media are used appropriately is awareness. But awareness and user education will be of little use unless it becomes an absolute requirement that the privacy of the individual is treated as a universal value.

The Internet and Culture

As in the sphere of education, the development of information and communication technologies and the wide-ranging effects of globalization are changing what we are, and the meaning of cultural identity. Ours is a complex world in which cultural flows across borders are always on the rise. The concepts of space, time, and distance are losing their conventional meanings. Cultural globalization is here, and a global movement of cultural processes and initiatives is underway.

Again, in the cultural arena, vast fields of opportunity open up thanks to online tools. The possibilities are multiplied for disseminating a proposal, an item of knowledge, or a work of art. Against those doomsayers who warn that the Internet is harming culture, I am radically optimistic. The Internet is bringing culture closer to more people, making it more easily and quickly accessible; it is also nurturing the rise of new forms of expression for art and the spread of knowledge. Some would say, in fact, that the Internet is not just a technology, but a cultural artifact in its own right.

In addition to its impact on culture itself, the Internet is enormously beneficial for innovation, which brings progress in all fields of endeavor—the creation of new goods, services, and ideas, the advance of knowledge and society, and increasing well-being.

The Internet and Personal Relationships

The Internet has also changed the way we interact with our family, friends, and life partners. Now everyone is connected to everyone else in a simpler, more accessible, and more immediate way; we can conduct part of our personal relationships using our laptops, smart phones, and tablets.

The benefits of always-online immediate availability are highly significant. I would find a long-distance relationship with my life partner or my family unthinkable without the communication tools that the network of networks provides me with. I’m living in Madrid, but I can stay close to my brother in California. For me, that is the key plus of the Internet: keeping in touch with the people who really matter to me.

As we have seen, the Internet revolution is not just technological; it also operates at a personal level, and throughout the structure of society. The Internet makes it possible for an unlimited number of people to communicate with one another freely and easily, in an unrestricted way.

Just a century ago, this was unimaginable. An increasing number of couples come together, stay together, or break up with the aid—or even as a consequence—of social communication tools. There are even apps and social networks out there that are purposely designed to help people get together for sex.

Of course, when compared to face-to-face communication, online communication is severely limited in the sense impressions it can convey (an estimated 60 to 70 percent of human communication takes place nonverbally), which can lead to misunderstandings and embarrassing situations—no doubt quite a few relationships have floundered as a result. I think the key is to be genuine, honest, and real at all times, using all the social media tools and their many advantages. Let’s just remember that a liar and a cheat online is a liar and a cheat offline too.

The Internet and Social and Political Activism

Even before the emergence of social media, pioneering experiments took place in the political sphere—like  Essembly , a project I was involved in. We started to create a politically themed platform to encourage debate and provide a home for social and political causes; but the social networks that have later nurtured activism in a new way were not as yet in existence.

Research has shown that young people who voice their political opinions on the Internet are more inclined to take part in public affairs. The better informed a citizen is, the more likely they will step into the polling booth, and the better they will express their political liberties. The Internet has proved to be a decisive communication tool in the latest election campaigns. It is thanks to the Internet that causes in the social, welfare, ideological, and political arenas have been spoken up for and have won the support of other citizens sharing those values—in many cases, with a real impact on government decision making.

The Internet and Consumer Trends

New technologies increase the speed of information transfer, and this opens up the possibility of “bespoke” shopping. The Internet offers an immense wealth of possibilities for buying content, news, and leisure products, and all sorts of advantages arise from e-commerce, which has become a major distribution channel for goods and services. You can book airline tickets, get a T-shirt from Australia, or buy food at an online grocery store. New applications support secure business transactions and create new commercial opportunities.

In this setting, it is the consumer who gains the upper hand, and the conventional rules and methods of distribution and marketing break down. Consumers’ access to information multiplies, and their reviews of their experience with various products and services take center stage. Access to product comparisons and rankings, user reviews and comments, and recommendations from bloggers with large followings have shaped a new scenario for consumer behavior, retail trade, and the economy in general.

The Internet and the Economy

The Internet is one of the key factors driving today’s economy. No one can afford to be left behind. Even in a tough macroeconomic framework, the Internet can foster growth, coupled with enhanced productivity and competitiveness.

The Internet provides opportunities for strengthening the economy: How should we tackle them? While Europe—and Spain specifically—are making efforts to make the best possible use of the Internet, there are areas in which their approach needs to improve. Europe faces a major challenge, and risks serious failure if it lets the United States run ahead on its own. The European Commission, in its “Startup Manifesto,” suggests that the Old World be more entrepreneur-friendly—the proposal is backed by companies like Spotify and Tuenti. Europe lacks some of the necessary know-how. We need to improve in financial services and in data privacy, moving past the obsolete regulatory framework we now have and making a bid to achieve a well-connected continent with a single market for 4G mobile connections. We need to make it easier to hire talent outside each given country.

The use of e-commerce should be encouraged among small and medium-sized enterprises so that growth opportunities can be exploited more intensely. Following the global trend of the Internet, companies should internalize their online business. And much more emphasis should be placed on new technologies training in the academic and business spheres.

Modern life is global, and Spain is competing against every other country in the world. I do not believe in defeatism or victim culture. Optimism should not translate into callousness, but I sincerely believe that if you think creatively, if you find a different angle, if you innovate with a positive attitude and without fear of failure, then you can change things for the better. Spain needs to seize the moment to reinvent itself, grasping the opportunities offered up by the online world. We need to act, take decisions, avoid “paralysis through analysis.” I sometimes feel we are too inclined to navel-gazing: Spain shuts itself off, fascinated with its own contradictions and local issues, and loses its sense of perspective. Spain should open up to the outside, use the crisis as an opportunity to do things differently, in a new way—creating value, underlining its strengths, aspiring to be something more.

In the United States, for instance, diving headfirst into a personal Internet-related startup is regarded as perfectly normal. I’m glad to see that this entrepreneurial spirit is beginning to take hold here as well. I believe in working hard, showing perseverance, keeping your goals in view, surrounding yourself with talent, and taking risks. No risk, no success. We live in an increasingly globalized world: of course you can have a Spain-based Internet startup, there are no frontiers.

We need to take risks and keep one step ahead of the future. It is precisely the most disruptive innovations that require radical changes in approach and product, which might not even find a market yet ready for them—these are the areas providing real opportunities to continue being relevant, to move forward and “earn” the future, creating value and maintaining leadership. It is the disruptive changes that enable a business, product, or service to revolutionize the market—and, particularly in the technology sector, such changes are a necessity.

The Future of Social Communications, Innovation, Mobile Technologies, and Total Connectivity in Our Lives

The future of social communications will be shaped by an  always-online  culture.  Always online  is already here and will set the trend going forward. Total connectivity, the Internet you can take with you wherever you go, is growing unstoppably. There is no turning back for global digitalization.

Innovation is the driving force of growth and progress, so we need to shake up entrenched processes, products, services, and industries, so that all of us together—including established businesses, reacting to their emerging competitors—can move forward together.

Innovation is shaping and will continue to shape the future of social communications. It is already a reality that Internet connections are increasingly mobile. A survey we conducted in early 2013 in partnership with Ipsos found that 94 percent of Tuenti users aged 16 to 35 owned cell phones, 84 percent of users connected to the Internet using their phones, and 47 percent had mobile data subscriptions for connecting to the Internet. A total of 74 percent of users reported connecting to the Internet from their phone on a daily basis, while 84 percent did so at least weekly. Only 13 percent did not use their phones to connect to the Internet, and that percentage is decreasing every day.

Mobile Internet use alters the pattern of device usage; the hitherto familiar ways of accessing the Internet are changing too. The smartphone activities taking up the most time (over three hours a day) include instant messaging (38%), social media use (35%), listening to music (24%), and web browsing (20%). The activities taking up the least time (under five minutes a day) are: SMS texting (51%), watching movies (43%), reading and writing e-mail (38%), and talking on the phone (32%). Things are still changing.

Smartphones are gaining ground in everyday life. Many of the purposes formerly served by other items now involve using our smartphones. Some 75 percent of young people reported having replaced their MP3 player with their phone, 74 percent use their phone as an alarm clock, 70 percent use it as their camera, and 67 percent use it as their watch.

We have been observing these shifts for a while, which is why we decided to reinvent ourselves by placing smartphones at the heart of our strategy. I want to use this example as a showcase of what is happening in the world of social communication and the Internet in general: mobile connectivity is bringing about a new revolution. Tuenti is no longer just a social network, and social media as a whole are becoming more than just websites. The new Tuenti provides native mobile apps for Android, iPhone, Blackberry, Windows Phone, as well as the Firefox OS app and the mobile version of the website, m.tuenti.com. Tuenti is now a cross-platform service that lets users connect with their friends and contacts from wherever they may be, using their device of choice. A user with a laptop can IM in real time with a user with a smartphone, and switch from one device to another without losing the thread of the conversation. The conversations are in the cloud, so data and contacts are preserved independently of the devices being used. This means the experience has to be made uniform across platforms, which sometimes involves paring down functionalities, given the processing and screen size limitations of mobile devices. Facebook, Twitter, Instagram, LinkedIn, and so on are all evolving to become increasingly cross-platform experiences. But Tuenti is the first social network that has also developed its own Mobile Virtual Network Operator (MVNO)—the company is an Internet service provider over the mobile network. Tuenti is an MVNO with a social media angle, and this may be the future path of telecommunications.

Social media are evolving to become something more, and innovation must be their hallmark if they are to continue being relevant. Tuenti now embraces both social communications and telecom services provision, offering value added by letting you use the mobile app free of charge and without using up your data traffic allowance, even if you have no credit on your prepaid card—this is wholly revolutionary in the telecom sector. The convergence of social media with more traditional sectors is already bringing about a new context for innovation, a new arena for the development and growth of the Internet.

Just about everything in the world of the Internet still lies ahead of us, and mobile communications as we know them must be reinvented by making them more digital. The future will be shaped by innovation converging with the impact of mobility. This applies not just to social media but to the Internet in general, particularly in the social communications field. I feel that many people do not understand what we are doing and have no idea of the potential development of companies like ours at the global level. Right now, there may be somebody out there, in some corner of the world, developing the tool that will turn the Internet upside down all over again. The tool that will alter our day-to-day life once more. Creating more opportunities, providing new benefits to individuals, bringing more individual and collective well-being. Just ten years ago, social media did not exist; in the next ten years, something else radically new will emerge. There are many areas in which products, processes, and services can be improved or created afresh. The future is brimming with opportunities, and the future of the Internet has only just begun.

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Chapter 6: 21st-century media and issues

6.10.2 Social media and communication (research essay)

Lindsey Matier

English 102, April 2021

Communication is extremely important in today’s world, whether it be verbal or nonverbal. It can take place through many different forms such as through writing, speaking, listening and physical actions. These forms of communication evolve and continue to improve over time. As humans, we rely on communication for almost everything and it is a way of life. Communication has evolved from talking to writing letters to texting or talking over the phone. Every time a new form of communication is brought up and becomes more popular, we have to adapt and evolve to that new lifestyle. Throughout all the new forms of communication and ways of evolving, social media has been one of the most influential so far. Social media has allowed us to create new ways of communicating, such as texting or posting through different apps. It can connect us with people all over the world and give us a platform to express ourselves in ways that have not been possible before. While social media started off as a small form of technology, it has morphed into aspects of our everyday life. Now there are apps for everything from social media profiles to online shopping. While social media and technology itself has evolved, this has also affected our communication with each other and the world. Social media has created a fast track for information in a matter of seconds. It can give people a platform with millions of followers overnight for doing practically anything. It can help people express themselves in new ways and connect with people who have similar interests. The end goal of social media is to make people happy and ultimately make lives easier.

Introduction

With all this being said, it is evident that social media is in our everyday lives and will continue to change. It has a very strong grip on society as social media usage continues to rise throughout the years. Generalizing social media, we are exposed to forms of media at almost all times of the day. Answering the question of what media is will help give a better understanding of social media as a whole. Media can be defined as a way of mass communication. This could include siting in the car listening to ads on the radio all the way to scrolling on twitter. We are exposed to social media less often than generalized media, but it tends to come in greater quantities when exposed. For example, for people that wake up and check twitter it is an instant flood of information with every scroll. Everything from politics to sports to celebrity news is available at the fingertips. The concern is not all focused on the overwhelming information, but also the overwhelming number of comments and opinions. If we wanted to debate or talk about something before social media it had to be done in person, face to face. Now with social media, we are able to fight with people in comment sections on a backup account with a different name and no connection to who we really are. This new form of communication takes away the vulnerability of speaking to people and having genuine conversation, and makes up for it in internet trolls. Overall, social media is impacting the way we communicate with each other and the real questions are: Is social media impacting us in a positive or negative way? Do the positive aspects outweigh the negative aspects? Is social media hindering the way we communicate in person with each other? Is their more room for improvement when it comes to dealing with communication in the social media spectrum? How is social media impacting younger generation’s communication versus older generation’s communication? How can we help improve our communication skills on social media and in real life?

Personal Research 

Along with the other studies that I found from the sources I chose, I also conducted my own study to determine more accurate and recent data. I asked students mostly within high school and college range questions relating to social media and communication. I tried to get a wide range of data dealing with social media apps, screen time, and overall communication as a result of social media. I expected to see almost all negative responses about social media and communication. I figured that most people would respond saying that it has affected them negatively rather than positively, but the results were different compared to what I expected.

The first questions I asked had to do with social media itself. I asked questions about their most used social media apps, screen time, what age they were allowed to start using social media, and whether or not they think social media has had a negative or positive impact on them. As expected, most of the social media apps were some of the most popular ones like Snapchat, Instagram, and TikTok. Overall, the average screen time for all apps was evenly split between 4-6 and 6-8 hours, which I also expected. Something that did surprise me was the amount of time spent on certain social media apps. The data was split pretty evenly three ways and all between 1-4 hours. The next two questions dealt with when they group surveyed started using social media. I asked these questions because a lot of the points I want to discuss later in my paper have to deal with age and whether younger generations are suffering when it comes to communication. More than half the people surveyed said that they wished that they had waited to get social media until they were older. Some said that it is not appropriate for younger kids and that it is just toxic in general. Something that I really like that a couple people mentioned was that in reality, social media at a young age is stupid and useless. A lot of people said they wish they would have enjoyed their childhood more and they would be more extroverted now if they had not been exposed that early. The last question of this section that I asked was if they thought social media has had a more positive or negative impact on them. Overall, the data was split but leaning slightly towards the more positive side. The positive answers mostly dealt with being able to talk to stay in contact with people and meeting new friends. The negative answers all related to mental health and feeling bad about themselves. A lot of people said it is toxic and very controlling and takes up too much of our time.

The next set of questions I asked had to do more with communication and interaction with and without social media. I asked questions like how they feel about social media and how it has impacted their communication, their mental health, and if it has made our lives easier. I decided to ask questions like these because I figured I would get a wide range of responses and a lot of people’s different opinions. I started off by asking if people are an introvert or an extrovert to get an idea of what the responses would be like, and 66% said somewhere in between the two. The response for the next question really shocked me because I received such a one-side response. I asked if they think social media has impacted their communication and the way they interact with others and 75% (18/24 people) said yes. This is the information that I was looking for along with the next two questions. The next question asked if they think social media has negatively impacted their mental health and 50% said yes. I also plan on using this as a research question to show that social media can affect our mental health and therefore affect the way we interact with and around other people. The last two questions are similar but the responses were both very good. Almost everyone answered yes to the question asking if social media has made our lives easier. Everyone that answered yes said they think so because it helps them talk to friends, stay in touch with people they do not see as much, and meet new people that they are comfortable talking to. The people that said no also made good points such as it takes over our lives and it is filled with too much hate and cancel culture. I agree with both sides and am very happy that people can feel a positive response especially when it comes to communicating with other people online. The last question I asked was used to wrap up the whole survey and topic. I asked if they think social media has made our generation’s communication improve or worsen. The data was pretty evenly split, and most people gave a positive and a negative. The people that said improve gave that answer because they said it broadens our communication and allows us to talk to people at a wider range. The people who said it has made it worse all said that it is ruining our face-to-face interaction and causing us to lose emotion. They said that some people do not even know how to have a proper in person conversation and that they are too dependent on their phones. Overall, I agree with both arguments that people made but I do think that the positives outweigh the negatives in most of these situations and questions.

Research Questions

The first question I want to ask has to deal with the overall social media and communication connection and has multiple other questions I would like to cover within it. The main question is: Is social media hindering the way we communicate with each other? I also want to touch on questions like: Is social media impacting us in a positive or negative way? Do the positives outweigh the negatives? The second set of research questions I have is: Is their more room for improvement when it comes to dealing with communication in the social media spectrum? How can we help improve our communication skills on social media and in real life? How is social media impacting younger generation’s communication versus older generation’s communication?

Research Question One

Social media and communication have a direct connection to each other and both have a strong impact on the outcome of the other. My first research question has to do with that. My questions center around how social media has impacted our communication, and whether or not it is positive or negative. First, I think it is important to note the changes and different characteristics that come into play when talking about this. Things like age and problems going on in our world can affect our social media usage and communication. While we connect to people on a deeper level when talking to the in person, social media has also given us a newer and more broad way of communicating. The article “How Social Media Affects Our Ability to Communicate” by Stacey Hanke, talks about different ways social media has impacted our communication. Social media has become so relevant in our day to day lives and Hanke describes it in a couple different ways. She describes it as information binging and the fear of missing out, social graces and conversational boredom. Within these, she explains how social media has become an excuse and escape to talk to people face to face. Hanke also talks about how even though it is limiting our in person communication, it can sometimes make communicating in general easier, by being able to talk to each other in just a few words (Hanke 1). In another article by Ryan J. Fuller titled “The Impact of Social Media Use on Our Social Skills”, he discusses similar topics to Hanke’s article but also brings up more positive attributes of social media. Fuller starts of his article by giving some statistics, stating that 75% of teens own cellphones and 25% of them using it for social media, and also says that they use 7.5 hours a day using it (Fuller 1). I am glad that this was brought up because it is important to know how much time is spent on social media, scrolling through feed. Next, Fuller starts to discuss some of the benefits of social media. He briefly explains how social media is beneficial because we are able to stay in touch with our friends and family, and share important parts of our lives with them. He also explains how it helps people reach out to new friends and provide themselves with more opportunities (Fuller 1). Overall, I really like that he mentioned these because it is important to keep in mind the vast majority of social media and communication. While some use it for more simpler purposes likes just keeping up to date with what is going on in the world, others use it to make new friends, find new job opportunities, and stay in touch with people. Another topic I find important when it comes to answering this research question is how Covid affected everything. With the pandemic, we were left inside with nothing to do but what was at our fingertips. This pandemic increased social media usage drastically. The article “Social Media Insights Into US Mental Health During the COVID-19 Pandemic: Longitudinal Analysis of Twitter Data” by Danny Valdez et al, shows extensive research into determining just how much social media usage in the United States increased during the pandemic. They did experiments and surveys to determine multiple responses to research questions and show how much we rely on social media to communicate with each other. During the pandemic, everyone spent more time on their social media and their phone in general, probably more than they would like to admit. The article helps give more insight into this claim. There is the idea that social media was meant as an addition to our lives. For some people, it has become an addiction and a new piece of their life. The article focuses on how social media could be a toxic place and have a negative effect on our mental health. The time period for this information focuses around the COVID-19 pandemic. Using data from Twitter, Valdez created a study to determine the mood of people during the pandemic and the usage throughout (Valdez et al 2). Collecting tweets with certain hashtags and during time periods, the goal was to determine how much the pandemic affected people’s moods, and how much they put out and shared on social media. They used hashtags, timeline data, and tweets from different periods such as the first lockdown, different stay at home orders, etc. Given the responses to the data, they were able to determine the increase in social media usage. We cannot determine if this had a positive or negative effect on the people who were using Twitter, but we can infer that social media is becoming a key part of our lives. Not being able to talk to people as much in person during the first few months of the pandemic greatly affected communication, in positive and negative ways. Communication over the phone increased due to the amount of free time that people had and were able to spend talking to others. Contrary to that, in person communication also decreased given that people were not really allowed to leave the house. The next article by Tayebi et al, “The Role of Information Systems in Communication Through Social Media” focuses a lot about how we have evolved over time with social media and communication. They start off by talking about how social networks are like social media societies. They explain it by resembling it to a human society, as it is filled with people communicating, regardless of time or place. They also exemplify other aspects such as emotional support, information, emotions (Tayebi 2). Social media is constantly looked at through such a negative light due to some of the major bad events that have taken place. While it can be difficult at times to look past the negatives, it is important to recognize and acknowledge the positives. The growth of scientific research would not be possible without the amount of information received from the media (Tayebi 3). Without social media and media in general, we would not be where we are today as a society. As mentioned earlier, it is so easy to get lost in the negative aspects of social media and discard the positive ones. Positive parts of social media such as widespread communication and unlimited access to information makes it all worth it. Staying on topic with positive aspects of social media and communication, social media in the workplace has also broken down barriers for communication. The article “A Guide to the Successful Use of Social Media in the Workplace” by Clark Boyd gives insight into how social media has improved the workplace, and ultimately communication and interaction as a whole. Companies can use social media as a form of branding and way to communicate their products (Boyd 4). Boyd states, “Harvard Business Review finds that 82% of employees believe social media improves work relationships. Left to their own devices, your teams will connect and communicate on social networks, both inside and outside the office.” This directly relates to the research question asking whether social media hinders our communication with each other. Social media also helps when it comes to dealing with complaints placed online. By seeing these through social media, it can help the company communicate either with the person or their company the concerns that are being stated (Boyd 9). Overall, it is safe to say that social media has directly affected communication throughout different aspects of our lives.

Research Question Two

My second set of research questions has a lot to do with the future and how we can improve. Questions such as: Is their more room for improvement when it comes to dealing with communication in the social media spectrum? How can we help improve our communication skills on social media and in real life? How is social media impacting younger generation’s communication versus older generation’s communication? The article “What is Literacy” by James Paul Gee talks a lot about the basics of communication. I find this an important article to talk about before I go into more detail with this second research question. Gee explains discourse as a socially accepted way of speaking, thinking, and acting (Gee 1). It is important to note this because social media has changed that discourse for us. We no longer communicate and interact the same way in which we use to therefore almost giving us a new discourse. Another thing Gee discusses is identity kits. Gee explains identity kits as “appropriate costumes and instructions on how to act and talk” (Gee 2). This relates to social media because there is a certain way we communicate online that we wouldn’t do in person. For example, we use emojis and abbreviations to communicate on social media or over text, but this is something we would not do when communicating face-to-face. There are also some basic well-known rules of social media that follow along the lines of an identity kit. Such as, for Instagram it is a common idea not to like people’s pictures from too long ago. When you say this aloud it sounds like it is not a big deal and silly almost, but for people that use social media it is something that makes sense. The next article is going to focus more on the question that has to do with room for improvement of communication. The article “The Positive Effect of Not Following Others on Social Media” by Francesca Valsesia, Davide Proserpio, and Joseph C. Nunes involves how we deal with social media and how we react to it. The article has a lot to do with pyramid schemes and marketing schemes on social media, simply due to follower count. Social media has a lot of power over us and the content we see. Influencers have too much impact on what we see every day and this overall effects our communication (Valsesia 1). Social media feeds us information at our fingertips, whether it be true or false. Valsesia is trying to get the point across that social media has no impact on our lives without the phone and therefore, having a smaller follower count is better for our communication and overall wellbeing in the first place. Leading into my next article, social media can have a huge impact on the younger generation. This leads into part of my second research question dealing with the younger generation and their communication. The article “The Impact of Social Media on Youth Mental Health: Challenges and Opportunities” by Jacqueline Nesi shows how social media is a very complex brand of information and makes it complicated for everyone. Younger kids having access to it and multiple devices like computers and phones makes it that much more difficult. There are a lot of positives and negatives for younger kids having access to social media and the internet in general. It has an impact on their mental health and studies show it leads to signs of depression, body dysmorphia, eating disorders (Nesi 2). It can also affect their communication and outward identity due to things such as bullying, internet drama, and behavioral problems. While it does have serious negative risks, social media also can bring a lot of new positive ones. Things like creative ideas, humor and entertainment, and being able to explore their identity are all really great positives that social media gives us (Nesi 4). Most of them using it as a way to connect with friends and family and help them feel a sense of acceptance and belonging (Nesi 4). Similarly to this, social media has given a great outlet for kids and young adults to speak out on issues going on in the world. The article “Building Bridges: Exploring the Communication Trends and Perceived Sociopolitical Benefits of Adolescents Engaging in Online Social Justice Efforts” by Mariah Elsa Kornbluh goes into detail about the racial injustices in the world and how they are communicated through social media. Social media networks can help connect kids to different backgrounds and aspects of their lives (Kornbluh 1). Kornbluh expresses how a society only can flourish under civic engagement and being able to express ourselves, and social media is helping us do that. It is helping the younger generation prepare for the civic role that they will undergo (Kornbluh 2). Social media helps play a major role in participating in political movements and bringing awareness to topics (Kornbluh 3). This all is done by the younger generation and would not be possible without them. So, while it is easy to look at the negative parts of social media and how it effects the younger generation, it also brings great awareness to real life problems in our world. This last article I wanted to go over dealing with this research question has to do with the pandemic. The article “Responses to COVID-19 in Higher Education: Social Media Usage for Sustaining Formal Academic Communication in Developing Countries” by Abu Elnasr E. Sobaih, Ahmed M. Hasanein and Ahmed E. Abu Elnasr briefly talks about communication with social media in higher education systems. Education systems had to switch from in person learning and communication to online learning, which was a struggle for everyone. Throughout the time that this took place, results showed that social media had a positive effect on students dealing with this (Sobaih 1). Students used social media to build a community and help support each other through this rough time. Through these results, proper usage of social media can be shown as a positive result for a new era of learning (Sobaih 1). This is just one more reason why social media can help us improve our future.

After answering my research questions, it has become clear to me that while social media does have negative aspects, the positive aspects outweigh them. Between the articles and my own research, I have enough evidence to prove that social media does effect communication, but in a more positive way. The way we act and present ourselves is heavily influenced by social media and communication between generations are different and can be seen that way. It is important to note the accomplishments we have made as a society with social media and the media in general. It has helped connect families, provide support groups, and provide entertainment in desperate times. Our communication has changed because of social media but has changed and helped us for the better in the long run. Keeping social media a positive place and staying away from the toxic people on it will only help us grow and learn new things about ourselves.

Works Cited

Boyd, Clark. “A Guide to Using Social Media in the Workplace in 2021.”  The Blueprint , The Blueprint, 13 May 2020, www.fool.com/the-blueprint/social-media-in-the-workplace/.

https://www.fool.com/the-blueprint/social-media-in-the-workplace/

D, Valdez, et al. “Social Media Insights Into US Mental Health During the Covid-19 Pandemic: Longitudinal Analysis of Twitter Data.”  Journal of Medical Internet Research  , vol. 22, no. 12, 14 Dec. 2020, pp. 1438–8871.

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J, Nesi. “The Impact of Social Media on Youth Health: Challenges and Opportunities.”  North Carolina Medical Journal , vol. 81, no. 2, 2020, pp. 116–121.

http://eds.b.ebscohost.com.proxy.ulib.csuohio.edu:2050/eds/detail/detail?vid=10&sid=ff59b04c-b868-44cd-b864-4538e112a2ea%40sessionmgr103&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#AN=32132255&db=mnh

Gee, James Paul. “What is literacy.”  Negotiating academic literacies: Teaching and learning  across languages and cultures  (1998): 51-59.

https://academic.jamespaulgee.com/pdfs/Gee%20What%20is%20Literacy.pdf

Hanke, Stacey. “How Social Media Affects Our Ability to Communicate.”  Thrive Global , 13  Sept. 2018, thriveglobal.com/stories/how-social-media-affects-our-ability-to-communicate/.

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Kornbluh, Mariah Elsa. “Building Bridges.”  Youth & Society , vol. 51, no. 8, 2017, pp. 1104–1126., doi:10.1177/0044118×17723656.

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Retchin, Sarah, et al. “The Impact of Social Media Use on Social Skills.”  New York Behavioral Health , 1 Dec. 2020, newyorkbehavioralhealth.com/the-impact-of-social-media-use-on-social-skills/.

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Sobaih, Abu Elnasr E., et al. “Responses to COVID-19 in Higher Education: Social Media Usage for Sustaining Formal Academic Communication in Developing Countries.”  MDPI , Multidisciplinary Digital Publishing Institute, 12 Aug. 2020, www.mdpi.com/2071-1050/12/16/6520/htm.

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Tayeb, Seyed Mohammad, et al. “The Role of Information Systems in Communication through Social Media.”  International Journal of Data and Network Science , vol. 3, no. 3, 2019, pp. 245–268., doi:10.5267/j.ijdns.2019.2.002.

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Valsesia, Francesca, et al. “The Positive Effect of Not Following Others on Social Media .”  Journal of Marketing Research  , vol. 57, no. 6, Dec. 2020, pp. 1152–1168.

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Understanding Literacy in Our Lives by Lindsey Matier is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License , except where otherwise noted.

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Media and Everyday Life

Profile image of Tim Markham

This book comes out of ten years’ experience teaching the same first-year undergraduate media theory course, trying out different texts each time, and finding that students consistently fail to engage with certain themes, as well as being resistant to the analytical orientation to the media that dominates the literature in this field. This isn’t because the students are incapable, but because they just don’t share some of the core assumptions that pervade media studies. One of these is the Frankfurt School-inspired premise that the media sits at the centre of our society, acting as a kind of cultural machine that reproduces dominant ideas and ideologies as well as coercive relations of power. Jettisoning the Frankfurt School entirely would be counter-productive, but a properly critical discussion of cultural reproduction needs to take into account the idea that few people working in the media industries wake up with a burning desire to entrench social norms and hierarchies of power. Another assumption it challenges is that there’s something profound, and potentially pathological, about new or digital media – indeed, even using the terms ‘new’ and ‘digital’ now feels anachronistic. There are other disjunctures too: the idea that electoral politics is or should be at the heart of society, that the public/private distinction is meaningful and worth defending, that there are certain kinds of events and phenomena that we should pay attention to, collectively. The book responds not by dismissing politics or power, privacy or news, but by setting out how they and other cultural forces are experienced at the level of everyday life – rather than in the canonical form through which they are conventionally presented. It bears emphasising that ‘everyday life’ does not indicate an uncritical descriptive account of what people do with media these days. The approach taken is phenomenological – not that I ever use the word explicitly. It means that each chapter takes a set of media practices, or forms, or institutions, and asks how they come to be experienced primarily as normal, even unremarkable, with scholarly explanations ranging from the political and economic to the cultural and arbitrary. It is thoroughly interdisciplinary in its approach, drawing on sociology, political science and philosophy as well as media theory – though it does so only insofar as such perspectives are useful, and straightforwardly explicable to students at the undergraduate level. The focus in each chapter on the experience of everyday life is not about me putting forward a narrow yet insightful academic perspective on media, nor is it a craven attempt to appear relevant to students. Instead, it’s a heuristic device which allows us to identify what practices now count as normal across all aspects of our mediated lives, then to take a breath and ask how we got here and with what implications. It’s also a way of showing that what students often regard as the drier aspects of studying media – its institutions and regulation, for instance – aren’t external entities that need to be studied because that’s what media students do, but lived aspects of contemporary societies: think of how deeply entwined practical realities like media law, market research and human resources regulations are with our internalised notions of gender. The aim is to establish a critical break with the way we usually experience media as given, to take a step back and ask challenging questions about what underpins that experience, and to set out the full range of academic perspectives available to begin to answer those questions. Full details here: https://he.palgrave.com/page/detail/media-and-everyday-life-tim-markham/?sf1=barcode&st1=9781137477187

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This thesis explores the social processes that emanate from the interaction between young people and adults. All adults have been a young person and have at some point in their youth suffered denigration from adults. Yet adults participating in the research for this thesis have, in turn, committed similar denigration of young people. This thesis seeks to address this phenomenon, drawing upon theories of moral panics and the work of Pierre Bourdieu. Conducted from the research position of a Baby Boomer with a lifetime career working with young people, yet also susceptible to denigrating young people, this study finds that notions of popular memory (Brabazon) and musical ‘latching’ (De Nora) combine to privilege youth experiences in the formation of the habitus, especially in regard to attitudes towards popular culture and technology. It is this privileging of each generation’s youth experiences which informs and moulds adult attitudes towards ensuing youth generations. Data collected from semi-structured interviews and focus groups, along with secondary source material (internet, magazine and newspaper articles, contemporary music tracks) provided the raw material for analysis. The methodology used to undertake this analysis was Bourdieu’s theory of practice. The concepts of habitus and misrecognition have been central in analysing how youth cultural experiences inform the evolution of the adult habitus. The embodiment of early youth cultural experiences leads adults to the inescapable conclusion that theirs was the most genuine youth experience and that any youth cultural experience of ensuing generations cannot match this perceived authenticity. This misrecognition then permits the adult to denigrate the youth cultural product and the experiences of ensuing youth generations, as well as the young people themselves.

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Laura Harvey

Edgar Gómez Cruz , Katrin Tiidenberg

(now open access through the attached link) This article explores the relationality between women’s bodies and selfies on NSFW (Not Safe For Work) tumblr blogs. We consider the way selfie-practices engage with normative, ageist and sexist assumptions of the wider culture in order to understand how specific ways of looking become possible. By engaging in interactions and feeling part of a community, taking and sharing selfies make possible changing experiences of their bodies for women. This article provides an empirical elaboration on what sexy-selfies are and do by analysing interviews, selfies and blog content of 9 women in the NSFW self- shooters community on tumblr. For our participants, self-shooting is an engaged, self- affirmative and awareness rising pursuit, where their body, through critically self-aware self-care, emerges as agentic, sexual and distinctly female. Thus, this is a reading of selfies as a practice of freedom.

This thesis examines two of the female-driven sitcoms from the 2011-2012 season, New Girl and Girls. I analyze both series from a third-wave feminist perspective, looking at how each series portrays its respective lead character, Jess and Hannah, and how each series portrays funny women in general. Through these analyses, I ultimately argue that Jess on New Girl represents a much more promising feminist icon than Hannah on Girls. This is mainly because Jess is driven by self-love and self-confidence while Hannah is so defined by her self-hatred that she becomes difficult for viewers to relate. Most disappointingly, I find that female-driven sitcoms use humor as a weapon to discipline its characters.

Novita Ratna Wulandari

Malik Shahrukh Zeeshan

This paper seeks the idea of Michel Foucault’s discourse and its usefulness in media representation. which refers to an idea that everything we see or hear in the media has been constructed. Representations themselves can take many forms such as radio, newspaper articles, television programs, photographs and films. Everything we see in media, represents something and is representation of something. Some media representation may seems realistic but they are constructed as the media can represent something as reality. What we see daily in the front page of newspaper and on television screen is someone else’s interpretation of reality, and this can be said for that everything we see in the media. for example when we see a politician or celebrity in the newspaper, we see the constructed image that person, a representation, which is not real but constructed image. Representation is always created through a process of selection, omission and construction. Photograph can be considered as most basic type of media representation, often it's said “camera never lies” but like all media representations, photographs are constructed. Photographers prefer to decide, before taking the photograph, that what message they want to construct in the photograph, what must be selected and what should not be hidden from the camera frame. In media, fondness of representation remains within the circle of discourse of connotation. Media spreads the knowledge of society and communities around us, and knowledge influences the power. In this paper, I will discuss representation of ethnic minorities and its discourse in British media as an example.

Dionne van Reenen

Sibonile Edith Ellece

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media in everyday life essay

Introduction: Media Use and Everyday Life in Digital Societies

Media Use in Digital Everyday Life

ISBN : 978-1-80262-386-4 , eISBN : 978-1-80262-383-3

Publication date: 20 February 2023

This chapter presents the research questions, approaches, and arguments of the book, asking how our everyday lives with media have changed after the smartphone. I introduce the topic of media use in everyday life as an empirical, methodological, and theoretical research interest, and argue for its continued centrality to our digital society today, accentuated by datafication. I discuss how the analytical concepts of media repertories and public connection can inform research into media use in everyday life, and what it means that our societies and user practices are becoming more digital. The main argument of the book is that digital media transform our navigation across the domains of everyday life by blurring boundaries, intensifying dilemmas, and affecting our sense of connection to communities and people around us. The chapter concludes by presenting the structure of the rest of the book, where these arguments will be substantiated in analysis of media use an ordinary day, media use in life phase transitions, and media use when ordinary life is disrupted.

Ytre-Arne, B. (2023), "Introduction: Media Use and Everyday Life in Digital Societies", Media Use in Digital Everyday Life , Emerald Publishing Limited, Leeds, pp. 1-16. https://doi.org/10.1108/978-1-80262-383-320231001

Emerald Publishing Limited

Copyright © 2023 Brita Ytre-Arne

Published by Emerald Publishing Limited. This work is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this book (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode .

Can you remember your first smartphone, and did it change your life? I bought my first smartphone in the early summer of 2011, right before the birth of my first child. I can safely say that life was never the same again. Although the new phone was hardly the most significant change that happened, it became part of how I reconfigured everyday life.

My coincidental timing of these events might be a personal particularity, but the early 2010s, only a little more than a decade ago, was a period in which smartphones became part of everyday life for lots of people. This happened in Norway where I live, and in other countries in the Global North, soon followed by broader proliferation worldwide (Avle et al., 2020). In 2021, it was estimated that more than 90 per cent of people had smartphone access in a growing number of countries around the globe (Deloitte, 2021). ‘Smartphones changed everything’, wrote the Wall Street Journal in 2020: ‘smartphones upended every element of society during the last decade, from dating to dinner parties, travel to politics. This is just the beginning’ (Kitchen, 9.9.2020). But while all of this was happening, people lived their lives, using smartphones along with other media old and new, interwoven with what was going on in their lives, and in the world around them.

This book explores the role of media in our everyday lives in digital societies, after the proliferation of smartphones and in conditions of ubiquitous connectivity. I analyze everyday media use across platforms, content types and modes of communication, taking the perspective of how we live our lives with media – how we manage plans and practicalities, keep in touch with friends and family, seek information and entertainment, work and learn, take part in shared experiences, and connect to our social lifeworlds. We might do all of this in the space of one single day, and we might experience such a day as ‘ordinary’ – just normal everyday life. But media technologies are also part of our less ordinary days, important to how we manage life-changing transitions and special events in our personal lives, and to how we relate to local communities, political processes or global events. We use media to connect to each other, and to society – throughout an ordinary day, across the life course, and in times of disruption.

The smartphone is emblematic of how our everyday lives with media are changing in a digital and hyper-connected society, and as such it is essential to the topic of this book. A central question I discuss is what it means that most of us now have a smartphone to reach for, from where we are and what we are doing, to manage multiple aspects of our daily lives: A mobile, flexible device we rely on to communicate, find information, entertain and assist us, often used in combination with other media, but also a device that enables tracking and surveillance of our movements and engagements, informing feedback loops based on our personal data. How has digital media use in everyday life changed after the smartphone?

To answer these questions, I draw on classic scholarship on media and communication technologies in everyday life (Baym, 2015; Silverstone, 1994), and on recent analysis of digital ambivalence and disconnection (Syvertsen, 2020). With a user perspective, I situate smartphones and other kinds of digital platforms as part of broader media repertoires (Hasebrink & Hepp, 2017), with an interest in the totality and internal relationships of any kind of media that people use and find meaningful in their everyday lives. I further understand everyday media use as central to public connection (Couldry et al., 2010), to how we orient ourselves to a world beyond our private concerns.

The book provides an updated perspective on media in everyday life after digital media has become increasingly embedded and ingrained in society. A purpose for the book is to fill a gap between classic (but old) discussions on everyday media use, and recent (but sometimes narrowly focused) studies of new technologies. Our understandings of everyday media use are still shaped by theories developed before the internet, before digital and social and mobile media. This book highlights rather than discards these understandings, but moves forward in tackling dilemmas of technological transformations, and by considering recent crises such as the COVID-19 pandemic. I untangle how media becomes meaningful to us in the everyday, connecting us to each other and to communities and publics. The book offers empirical, methodological and theoretical insight on media use in digital everyday life.

Why Everyday Life?

‘Everyday life’ is one of those concepts that everyone understands, but which is still difficult to define. The term is not internal jargon belonging to a particular research field, but instead recognizable across a range of contexts – we might even describe it as an ‘everyday’ term. One of the early ideas behind this book was to answer the questions: ‘But what do you mean by everyday life?’ and further ‘Why do you [meaning media use researchers] go on about everyday life?’. These are good questions. Let us start with the latter: Why everyday life? More precisely, why would someone interested in media use find it important to refer to everyday life for contextualization?

In media and communication studies, interest in everyday life has a long history. The idea of everyday life has been central to approaches and research interests in cultural studies (Gray, 2002; Morley, 1992), media phenomenology (Pink & Leder Mackley, 2013; Scannell, 1995) or media ethnography (Hermes, 1995; Radway, 1984). The term has been particularly central to theories of domestication (Haddon, 2016; Silverstone et al., 2021) focused on processes of gradually integrating media technologies in the home. Roger Silverstone wrote a classic volume on Television and everyday life (Silverstone, 1994), arguing that in order to move past debates on television as ‘good’ or ‘bad’ and actually understand what it is, we have to consider television as embedded in tensions and dynamics of everyday life. Shaun Moores (2000) applied everyday life as a framework for understanding the historical development of broadcast media, and Maria Bakardjieva (2005) analyzed the domestication of computers and internet technologies in everyday life. Elizabeth Bird (2003) wrote The Audience in Everyday Life to argue for the relevance of ethnographic methods to understand our media-saturated reality, while Tim Markham (2017) wrote an introductory textbook titled Media and Everyday Life to present topics and thinkers in media studies through their relevance to daily life.

All of the above are books on media with ‘everyday life’ in the title. Moreover, the term keeps popping up in journal articles on a variety of topics regarding media use: A comparative study of why people read print newspapers in the digital age refer to how different media are integrated into everyday life (Boczkowski et al., 2021), while a study of people who prefer online media at home find that digital alternatives are perceived to be better integrated into domestic everyday life (Müller, 2020). In analysis of how and why we follow news, the idea of the everyday provides a way of situating ordinary users at the centre of attention, by discussing everyday news use (Groot Kormelink & Costera Meijer, 2019) or everyday public connection (Swart et al., 2017). In debates about datafication and emergent technologies, the notion of the everyday is used to highlight human and social experiences with for instance self-tracking (Lomborg & Frandsen, 2016), smart homes (Hine, 2020) or algorithmic media (Willson, 2017).

What do these different contributions have in common? They refer to everyday life to signal a position, because referencing ‘everyday life’ holds some empirical, methodological or theoretical implications. The term can be invoked to answer the ‘so what’-question: A compelling reason for why we need to study media at all is its relevance to everyday life (Silverstone, 1999). Today we can adapt this argument to why we need to study the smartphone – it is part of everyday life. Through such statements, we frame the smartphone as a technology and research topic that is recognizable and relevant to experiences and dilemmas each of us encounter. The smartphone has transformed society, but it has done so through our everyday interactions.

Similarly: Why does it matter if people read international news or look at cat videos online, watch Netflix or Linear TV, listen to music on Spotify or prefer vinyl records? If you are interested in media business models or media policies, and find the choices users make a bit puzzling, you might need to look into motivations and contexts in everyday life to gain a deeper understanding of what goes on. Attention to everyday contexts can both complicate and enhance insights gained from other types of tracking and measurements of media use (Groot Kormelink & Costera Meijer, 2020). To understand new technologies, or connect critiques of these phenomena to people’s experiences, everyday life is an essential framework: It is easier to grasp the idea of ‘the Internet of Things’ (Bunz & Meikle, 2018) as having to do with whether your refrigerator needs internet connection, than through concepts such as machine learning or smart sensors.

Sometimes the position signalled by referring to everyday life is explicitly normative. A key example is the debate on everyday experiences with datafication, or ‘the quantification of human life through digital information, very often for economic value’ (Mejias & Couldry, 2019). The idea of so-called ‘big data’ as more precise or valuable has been met with critical questions (Boyd & Crawford, 2012), and with concern for how audience engagement can be harvested and utilized for opaque purposes (Ytre-Arne & Das, 2020). In criticizing these developments, the notion of ‘everyday life’ is central to put the human experience of living in datafied conditions front and centre (Kennedy & Hill, 2018), or to focus on the people rather than systems (Livingstone, 2019). This interest further corresponds to feminist (D’Ignazio & Klein, 2020) and postcolonial critiques (Milan & Treré, 2019) of datafication and power.

We can also signal analytical and methodological interests by referring to everyday life: The term is used to prioritize context over generalizability, and ordinary user perspectives and experiences over media professionals and institutions. This could imply attention to small acts of engagement in social media (Picone et al., 2019), and inclusion of seemingly mundane practices of media use (Hermes, 1995; Sandvik et al., 2016). An everyday life perspective is a backdrop for cross-media research (Lomborg & Mortensen, 2017; Schrøder, 2011) rather than pre-selecting which media to study based on the researchers’ preconceived notions of what matters. Qualitative researchers and ethnographers also draw on ‘everyday life’ as a term that points towards preferred methods: Talking to people about a day in the life (del Rio Carral, 2014), ‘capturing life as it is narrated’ (Kaun, 2010) with diary methods, and exploring experiences and reflections in informants’ own words. Some quantitative studies of media use also use the term (Hovden & Rosenlund, 2021) and research on everyday media repertoires can combine qualitative and quantitative approaches (Hasebrink & Hepp, 2017).

I am also someone who often explain and position my key research interests through the notion of everyday life. A long-running interest in everyday life has informed my preference for qualitative and user-focused methods, in the studies I draw on in this book and in other projects. I have used the term ‘everyday life’ in the title of publications (Moe & Ytre-Arne, 2021; Ytre-Arne, 2012), and also explored how media use changes with biographical disruption to everyday routines (Ytre-Arne, 2019) or discussed audience agency in everyday encounters with digital and datafied media (Ytre-Arne & Das, 2020; Ytre-Arne & Moe, 2021a). For me, the everyday signals a perspective on why and how to study media use: it is important because it is part of daily life, it is interesting because everyday life is diverse and meaningful, and it is impossible to be done with because it changes constantly. I do not think there is any necessary contradiction between an everyday perspective versus a societal or political perspective on media use – instead, everyday life is where political dimensions of media are experienced, interpreted, and acted upon. This point runs as an undercurrent through the analyses of this book and is highlighted in the concluding chapter.

What is Everyday Life?

We have established that media are part of everyday life, and that research on media use is interested in everyday life. That is not to say that definitions everyday life abound in the literature referenced above, or in the field at large. Even classic contributions observe that commenting on the topic of everyday life might seem simplistic (e.g. Silverstone, 1994, p. 19). There is considerable variation in how precisely or extensively the concept is explained: Some works develop distinct philosophical understandings (e.g. Bakardijeva in Sandvik et al., 2016), or ground the term in substantial discussion of different theoretical positions (e.g. Cavalcante et al., 2017). Some authors define the term and how it connects to methodological and analytical frameworks in their studies). Others explain adjacent concepts to the everyday, such as the study mentioned above of why people still read print newspapers (Boczkowski et al., 2021), which draws on theories of ritualization, sociality and cultural contexts.

Nevertheless, everyday life is theorized in disciplines from human geography (Holloway & Hubbard, 2001) to psychology (Schraube & Højholt, 2016). Some central philosophical contributions are Henri Lefebvre’s Critique of Everyday Life (1947), which formulates a Marxist-inspired argument about the importance of this sphere of human conduct in the face of capitalism and technological change, and Michel De Certeau’s The Practice of Everyday Life (1984) which emphasizes the concept of potentially subversive tactics in people’s navigation through daily life. Another key work is The Structures of the Lifeworld (Schutz & Luckmann, 1973) which formulates Alfred Schutz’ theory of the lifeworld in which everyday life is enacted, including spatial, temporal and social dimensions, and how we move through ‘zones of operation’ where people and places beyond our immediate surroundings are yet within ‘restorable reach’ to us, through the familiarity or routines in the everyday which we take for granted (1973). This understanding has been particularly important to phenomenological and sociological studies of media and technologies in everyday life.

Such philosophical works on everyday life are briefly to comprehensively referenced in studies of everyday media use, providing a background understanding that is made more or less explicit. For instance, Herman Bausinger (1984) set out to discuss the role of media in daily living, drawing on Schutz and a growing empirical as well as philosophical interest in everyday life as a research topic. He observed that media are not used in isolation from one another or from personal relationships. Making an example of the intricate details of negotiating media use in family dynamics at home, he argued that ‘The media are an integral part of the way the everyday is conducted’ (Bausinger, 1984, p. 349) and made several points that have later been picked up in discussions of media ensembles (Hasebrink & Hepp, 2017) and of media use as mundane but yet meaningful in everyday settings (Hermes, 1995; Sandvik et al., 2016). In her study of early internet use at home, Marija Bakardjieva (Bakardjieva, 2005) provides a thorough theoretical discussion of how Scuhtz and Lefebvre’s theories relate to communication technologies, developing the idea of a critical phenomenology to understand users as well as systems.

Roger Silverstone’s work on everyday life also references Schutz’ understanding of the lifeworld, and further invokes Anthony Giddens’ sociology of the self in a discussion of whether this lifeworld is different in conditions of late modernity (Silverstone, 1993). Silverstone references debates about order and chaos in a world of complex societal issues and new communication systems, juxtaposed with an observation that television is something we have seemingly come to take for granted, as a technology and social phenomenon and as part of our everyday lives. Connecting these threads, Silverstone emphasizes the significance of routines and familiarity in in keeping the chaos of the world at bay and upholding a sense of order:

Routines, rituals, traditions, myths, these are the stuff of social order and everyday life. Within the familiar and taken for granted, as well as through the heightened and dramatic, our lives take shape and within those shapes, spatially and temporarily grounded and signified, we attempt to go about our business, avoiding or managing, for the most part, the traumas and the catastrophes that threaten to disturb our peace and sanity. (Silverstone, 1994, p. 18)

In this understanding, everyday habits institute and reaffirm a sense of ontological security , a concept Giddens applies to describe feelings of trust and continuity in people’s experience of the world and sense of self, central to how people position themselves in the world and give meaning to life (Giddens, 1991). Ontological security is also a key concept in Annette Markham’s more recent theory of digital communication as echolocation, emphasizing ping-backs when we send out messages through digital media, and in return have our continued existence in the world confirmed (Markham, 2021). Her discussion underlines how feelings of being connected or disconnected through digital media can harbour existential anxieties related to the confirmation of the self.

Across these theories of everyday life, some key dimensions stand out. Everyday life has to do with the organization of time (temporal dimensions), space (spatial dimensions), and people and activities (social dimensions) through which we make meaning and relate to the word and our position in it (existential dimensions). I draw on these dimensions to further situate media use in everyday life, emphasizing how we use media for routinized navigation across social domains.

Situating Media Use in Everyday Life

To understand media use – here applied as an umbrella term for all kinds of relationships and engagements with media and communication technologies – we need to situate media use as part of everyday life, in people’s lifeworlds. Drawing on the ideas introduced above, of familiarity and routines, and of spatial, temporal, social and existential dimensions, we can envision many different roles and positions for media. I am particularly interested in how we use media to orient ourselves as we move through our everyday lives, as part of what I call routinized navigation across social domains . What does this mean, exactly?

Everyday media use is routinized because we do not invent it from scratch – we rely on repeated actions that we are familiar with, regarding media use as well as other aspects of everyday living. Imagine waking up in the morning and not repeating anything you have done before – instead of making the same type of coffee and checking the same apps on your smartphone. Like other habits and routines, familiar and repeated media use practices are particularly essential to the ontological security of everyday life emphasized by Silverstone, Markham and others. Habits are also a central concept in media and communication psychology (LaRose, 2010, 2015), and central to studies seeking to grasp user patterns over time or across demographics. We build everyday habits in many forms and around many activities – including media use.

Everyday life encompasses multiple social domains – such as work and family life – that are meaningful to us and that we engage with frequently, and that also form important contexts for how we use media. There are rich research literatures that explore meanings of media use in different social domains, for instance focused on life phases such as adolescence or experiences such as parenthood (e.g. Boyd, 2014; Das, 2019; Livingstone & Blum-Ross, 2020). Transitions between life phases, such as a student graduating or a worker retiring, are so significant because the social domains of our everyday lives change with these events. These social domains are essential to the meaning we find in life, making the conduct of everyday life an existential project. We engage with social domains in many ways – including media use and communication.

A specific interest I explore in this book is how we use media across and in-between social domains, for what I refer to as navigation : Everyday media use entails navigation across multiple social domains because an ordinary day can encompass an array of activities and locations, in which we enact different social roles with different people. Everyday life can be messy and disorganized, with too many things to juggle at once, or feel too fast- or slow-paced, but whether we have plans for everything or go with the flow, some form of coordination and navigation is required, both physically and metaphorically. We conduct such navigation in many ways – including media use and communication. Digital technologies have become fundamental to this navigation – practically and specifically, but also socially and existentially.

So, to summarize: We have already established that media are part of daily routines, and that such routines are essential to everyday life in. We can also discuss if and how the social domains of everyday life are mediated or mediatized, and how deep these processes run (Couldry & Hepp, 2017; Hepp, 2020). But my main interest in this book is how our navigation across the social domains of everyday life changes with digital media – how we use digital media to connect to different social domains, orient ourselves to what goes on there, coordinate activities and communicate across contexts. Media use is essential to the navigation of everyday life, and the role of media in this navigation holds implications for how we experience our lives as meaningful, for how we understand and situate ourselves in the world. How we conduct this navigation is changing with the digitalization and datafication of the media, particularly after the smartphone.

Analyzing Media Use in Everyday Life

The theories of everyday life that are most central to media and communication studies originate from an era of television, and the domestic sphere is the social domain that has received the most attention. Family dynamics and the spatiality of the home are central to analyses ranging from Morely’s discussion of who controls the remote control (Morley, 1992) to what happens when the people watching television also have tablets and computers (D’Heer & Courtois, 2016). However, we can no longer simply declare, as Silverstone could in his classic volume, that ‘Television is a domestic medium. It is watched at home. Ignored at home. Discussed at home’ (Silverstone, 1994, p. 24). Instead, streaming and mobile and social media makes a mess of the boundaries formerly established when living room locations and scheduled programming were organizing principles for watching television. Similarly, a question in earlier internet studies of whether and how people would actually want to make space for computers in their homes (Bakardjieva, 2005) is made more complicated not just by laptops and smartphones, but also by connective household devices and wearable technologies. The home is still important, but our navigation with media inside and beyond the home has changed.

A broader point is therefore that the proliferation of digital media has made it more difficult to make assumptions about how to situate media in everyday life, while media might be more important than ever to how we navigate across our daily lives. This also has implications for the analytical concepts and approaches we invoke to study everyday media use.

To analyze media in everyday life, it is possible to select a particular platform, medium, genre or media text, and look for its applications and meaning in everyday settings, similar to investigations into how the cultural role of television played out in people’s everyday lives. But to account for the increased potential for variation in everyday media use, it is more relevant to start with people and how we live our lives, and then explore how media matters. Much of the scholarship already discussed in this chapter argues for the value of less media-centric approaches to media studies – media might need to be de-centred in order to understand what it means. I will particularly draw on two conceptual approaches to situate media use in everyday life through a user perspective: Media repertoires and public connection.

Media repertoires is a concept intended to capture the totality and meaningful relations between media a person uses regularly (Hasebrink & Domeyer, 2012; Hasebrink & Hepp, 2017). Following the essential insight that ‘audiences are inherently cross-media’ (Schrøder, 2011), a key value of repertoire approaches is to focus less on singular experiences with reading The Guardian , watching Game of Thrones or using TikTok, and instead figure out how these or completely different elements are relative to each other in the context of a person’s everyday media use. Consequently, media repertoire approaches explore which media users have a routinized relationship with, how they prioritize between different possibilities, and how people compose and reflect upon the totality of their regular media use. Media repertoire research has moved from figuring out how to establish elements of repertoires towards growing interest in repertoires as dynamic and reflexive constructs, analyzing how they emerge, are maintained and change over time (Peters & Schrøder, 2018; Vandenplas et al., 2021; Vulpius et al., 2022; Ytre-Arne, 2019).

Public connection is a concept that describes people’s orientations to society, in a broad sense – how people connect to public life, politics, culture or community (Couldry et al., 2010; Nærland, 2019; Swart et al., 2017; Ytre-Arne & Moe, 2018). The advantage of a public connection approach – as opposed to a pre-determined focus on whether people follow hard news or traditional politics – is to explore more openly what issues people are interested in, and how they follow those interests, across but also beyond journalism (Couldry et al., 2010; Moe & Ytre-Arne, 2021). Media is important to public connection, but not the only means of societal orientation, and mediated public connection can take many forms. Joelle Swart and colleagues define public connection as ‘the various shared frames of reference that enable individuals to engage and participate in cultural, social, civic, and political networks in everyday life’ (Swart et al., 2017) and suggest that inclusiveness, constructiveness, relevance and engagement are dimensions in how media becomes meaningful in everyday life.

Both of these perspectives imply that there is no universal answer to when, how, or why media matters in everyday life – it is contextual and relative. Both perspectives are easily opened up to analysis of the heightened complexities that digitalization have brought to everyday media use. In this book, I draw on media repertoire approaches to analyze everyday media use from the perspective of individual users, and on the public connection concept to discuss how people connect to society through everyday media use.

A More Digital Everyday Life

A different way of situating media in everyday life is to ask if one shapes the other, and if so, which way around. A useful parallel can be found in debates on how digital technologies shape our social realities. Nancy Baym argues in Personal Connections in the Digital Age (2015) that perspectives such as technological determinism or social constructivism need a middle ground, and draws on theories about social shaping of technologies (and media domestication) to emphasize how we interact and negotiate with media technologies, over time and with tensions, in cultural and social contexts. A similar dynamic applies to media use in everyday life with advanced digital technologies. We can simultaneously consider how digital media use shapes everyday life, and how everyday life shapes digital media use.

Arguments for why digital media use shapes everyday life are not hard to come by. Social, mobile and digital media has transformed how people socialize, learn, work, relax, and conduct practical tasks, with the smartphone as a coordinating centre aggregating personal communication streams for multiple spheres of life. Scholars have framed the evolving role of social media and digital platforms as a culture of connectivity (van Dijck, 2013) or a digital environment in which we live our lives (Boczkowski & Mitchelstein, 2021). Digital anthropologist Daniel Miller theorizes the smartphone as a ‘transportable home’, arguing that we should regard it ‘less as a device we use, than as a place within which we now live’ (Miller, 2021). This metaphor allows us to think of the smartphone as a place where lots of different activities take place, from the mundane to the special, a place where we might invite others in or be alone. Some argue that we live in media (Deuze, 2012) or that the construction of reality itself is mediatized (Couldry & Hepp, 2017). With the datafication of society, practices and dilemmas of interacting with digital platforms, and of being tracked and surveilled as part of opaque power dynamics, become increasingly relevant across a range of everyday contexts and social domains (Das & Ytre-Arne, 2018; Dencik et al., 2017; Kennedy et al., 2015; Møller Hartley et al., 2021).

On the other hand, everyday life shapes digital media use. Media are not the only components of the lifeworld, following the understanding of it developed above, meaning that the everyday lives in which we use media are shaped by many other factors. Things happen, within or beyond our control: A series of planned, sudden, expected, accidental, incidental, repeated, extraordinary, small and big events have direct impact on how we live our lives and use media. A key interest for Giddens is how individuals reflexively work to integrate such events into coherent understandings of the self (Giddens, 1991). Likewise, different societal contexts, and differences in privileges and resources and freedoms to shape everyday life, pose restrictions as well as opportunities. Some of these contexts we can negotiate, some we might work to change over time, others appear beyond control.

A recent and striking example is the COVID-19 pandemic: It might be impossible to separate our experience of the event from the mediation of it, but it was a virus spreading across the globe and a series of counter-measures that impacted people’s lives, including uses of digital media, and that affected people differently and accentuated already established divides (e.g. Milan et al., 2020). The pandemic is an example of how norms for and meanings of media use are made visible in precarious situations, when established practices are uprooted by change. It illustrates how everyday circumstances have profound impact on media use and that there are severe inequalities affecting the current crisis as well as more long-term divides. These restrictions and inequalities also affect our uses of digital media to understand the changing world around us.

It has become impossible to imagine everyday life as we know it without digital media, while interest in what this fundamentally means is growing – as seen for instance in the debates on ubiquitous connectivity (van Dijck, 2013), deep mediatization (Couldry & Hepp, 2017) or digital disconnection (Bucher, 2020; Syvertsen, 2020). The growing scholarship on digital disconnection problematizes the meanings of connection and disconnection (e.g. Baym et al., 2020; Bucher, 2020; Kuntsman & Miyake, 2019), but the cultural resonance of digital detox also hinges on ideas of meaningful sociality and presence away from the digital. Empirical studies find that disconnecting users refer to more meaningful personal relations as a perceived benefit (e.g. Brennen, 2019; Pennington, 2020), while there is an abundance of arguments in media and communication studies against presumptions of digital communication as separate or inferior to other aspects of social life (Baym, 2015; Boyd, 2014; Fortunati, 2005).

So, when we say that everyday life is more digital than before, we might consider the existence and proliferation of relatively new devices such as the smartphone or various forms of connective technologies in our surroundings, or we might think of the ways in which social and digital media take part in how we constitute our identities and social relationships, and interact with each other at home, at work and in a range of everyday settings. This book takes a dynamic middle perspective similar to what Baym (2015) calls social shaping of technologies, and investigates experiences and dilemmas of media use in digital everyday life.

Whose Everyday Life?

Everyday lives are significantly different, but everyone has one. This makes media use in everyday life both a very inclusive topic and one that is riddled with unequal power positions. It is problematic to write about how ‘we’ interact with media, as I do in this introductory chapter, because inequalities and divides are fundamental to the role that media play in different everyday lives. Dimensions such as gender, class, age or ethnicity, and the uneven distribution of resources between the Global North or Global South, form intersectional patterns that affect digital media use in everyday contexts. In particular, the debate on datafication strongly accentuates these perspectives (Boyd & Crawford, 2012; Couldry & Mejias, 2019; Milan & Treré, 2019). Several studies of digital media use in non-Western contexts demonstrate the need to be careful about generalizing, and instead develop contextualized understandings of empirical cases and key concepts (e.g. Boczkowski, 2021; Costa, 2018).

However, everyday media use is also a topic where it is possible to read a study from one historical period, cultural context, or global power position, and recognize resonant themes as well as significant differences to one’s own experiences. To situate media use in everyday life is useful to this purpose, because it makes visible rather than obscures some of the sociocultural conditions and normative expectations surrounding media use. This book draws on cross-national studies of everyday media use (e.g. Boczkowski et al., 2021; Carolus et al., 2019; Treré, 2021) as well as single-country studies from geographical and cultural contexts that are different to those analyzed here, but is influenced by my positionality as a media researcher in a small Northern European country.

Empirically, the book is based on extensive qualitative research on digital media use in Norway. Norway is a wealthy welfare state in the Global North, with an active media policy, high ICT penetration, high levels of news use and an advanced digitalized society (Newman et al., 2021; Syvertsen et al., 2014,). Norway is also a very small country with a dispersed population, with many cultural similarities and some differences to its Scandinavian neighbours and the rest of Northern Europe. The Norwegian case is obviously not representative of everyday lives elsewhere or everywhere, as no single country study could possibly be. However, Norway is a suitable case for qualitatively exploring how technological transformations affect media users across everyday contexts, because of the wide and deep proliferation of media technologies in Norwegian society. In the book, the Norwegian cultural and social context is part of the empirical materials as well as my interpretation of them, and I comment and reflect upon some aspects of the Norwegian case and context in the empirical chapters. The main categories that form the three empirical chapters – the ordinary day, across the life course, major disruption – are intended to be relevant and applicable more broadly, even though they can be filled with extensive variation.

An empirical background for the book is a broadly oriented cross-media interview and diary study, with 50 informants mirroring the Norwegian population (Moe et al., 2019a; Moe & Ytre-Arne, 2021), while new empirical materials include smaller case studies focusing on media use amongst new mothers, and media use during the COVID-19 pandemic. These originate from several research projects conducted over the past years, as explained in further detail in the methods appendix. All studies are relatively diverse in terms of the socioeconomic background of informants, in a Norwegian context, and with the exception of the sample on new mothers, there is variation in gender and age groups. The larger sample in particular includes informants with various forms of immigrant or minority backgrounds. 1

Conclusion: Everyday Life After the Smartphone

After more than a decade with the smartphone, what is different about everyday life?

In this book I argue that everyday life is – as before – an experienced lifeworld, a sphere of temporal, spatial, social and existential dimensions, in which we conduct routinized navigation across social domains. Digital, social, and mobile media transform how this navigation takes place – and blurs boundaries set by these temporal, spatial and social structures. We have a lot more choice than before in terms of when, where and how to use media, but this also raises dilemmas and intensifies negotiations of social norms. These tensions are encountered and enacted in workplaces, schools and public areas as much as through quarrels about the remote control in the living room, increasing the mobility and reducing the domesticity of media use in everyday life.

The smartphone is emblematic of this development, due to three important characteristics: It is adaptable, aggregating and always nearby. Adaptability refers to how smartphone use can be adapted to different personal preferences, tasks and settings, making it a go-to platform for a growing number of purposes across digital platforms and services. Aggregating refers to how smartphones connect and integrate these purposes and forms of communication in one single device that forms the centre of a personalized and networked ecosystem of digital communication technologies. Always near , or proximity, refers to how we come to rely on the smartphone as an extension of ourselves, kept near to the body also at night and through different social settings, picked up too frequently to remember. So, we increasingly conduct our routinized navigation across social domains through the smartphone, the centrepiece of our digital everyday life.

In Chapter 2, I substantiate the arguments above about media use after the proliferation of smartphones, focusing on the timeframe of one ordinary day for media users. Based on day-in-the-life interviews, I analyze experiences of waking up with the smartphone, navigating across social domains through digital media use, and negotiating norms and contexts for when and how to use different media. I draw on the arguments introduced here about the adaptable, aggregating and always-near status of the smartphone, but also situate smartphone use in light of broader media repertoires and modes of public connection, by following media users with different everyday lives.

In Chapter 3, I progress from ordinary days to instead discuss periods in which everyday life is changing. I discuss destabilization and reorientation in media use as part of transitions in the life course. Here, I argue that life events are turning points in which we also reconfigure our media repertoires and modes of public connection, and that the adaptable, aggregating and always-near smartphone is particularly easy to turn to in processes. The empirical analysis focuses on the experience of parenthood, but provides two broader arguments: one on destabilization and reorientation of media use, and one on how norms for digital media are negotiated in contexts of changing roles and responsibilities.

In Chapter 4, I push the arguments on destabilization further by discussing the COVID-19 pandemic as an example of global crisis that disrupted everyday life, and affected the ways we use the media for navigating in precarious situations. The pandemic called for re-configuration of everyday media use, but of a different nature and on a different scale as opposed to the life course perspective discussed in Chapter 3. I analyze how the pandemic destabilized media repertoires into becoming more digital, less mobile and still social, and discuss new terminology for pandemic media experiences including doomscrolling and Zoom fatigue.

The last chapter, Chapter 5, concludes by summarizing the main arguments and contributions of the book, and particularly underlines the political dimensions of digital media use in everyday settings.

All informant names in the book are pseudonyms.

Book Chapters

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Course info.

  • Karen Boiko

Departments

  • Comparative Media Studies/Writing

As Taught In

  • Media Studies
  • Technical Writing
  • Communication

Learning Resource Types

Science writing and new media: science writing for the public, the science of everyday life.

This short, informal essay gives you a chance to satisfy your curiosity about the science of something close at hand, while at the same time practicing writing clear explanations and engaging your audience.

  • Class #3 : Proposal Due
  • Class #4 : Rough Draft Due, Workshop
  • Class #5 : Group Member Responses Due
  • Class #7 : Revised Essay Due

Instructions

Here’s an opportunity to satisfy your curiosity about the science of something close at hand, something we encounter every day but to which most of us are blissfully oblivious. Write a short essay on an aspect of “everyday” science or technology that you would enjoy sharing with readers. Though you will have to do some research, this is not meant to be written as a research essay. You will keep quotes to a minimum and mostly summarize or paraphrase your sources, just as if you were writing for a general interest magazine.

Some possible topics:

  • How my guitar or cello makes music…
  • How my bicycle, DVR, or contact lenses work…
  • Chemistry of making bread, or grilling steak…
  • Why my dog likes to play catch; why my canary sings…
  • Materials engineering or physics of my tennis racket, Razor scooter, skateboard…
  • Why hurricanes or tornadoes occur when & where they do…
  • A scientific principle…

This essay must be accurate and clear, but that’s just the beginning. You aren’t writing a technical manual but, rather, an informal essay. So you must fascinate your reader, keep her or him reading, convince them that your topic matters. Some suggestions:

  • Begin by choosing a topic that genuinely interests you. If you aren’t interested, your reader won’t be, either.
  • Form a question or a series of questions about your topic to make your research efficient and to give your essay a shape. For example, Why does barbecued meat taste so good? What makes it taste different than meat cooked on a stove? or What allows my watch to tell time accurately? What makes it waterproof? Why are there so many puffy white clouds on summer days?
  • Note that you aren’t writing a history of the science or technology involved—you are explaining how something works.
  • As you write your essay, aim to present your information in a way that makes it easy for the reader to follow.
  • To make your subject easier to grasp and to interest readers, you’ll probably want to begin your essay with an anecdote or a problem from personal experience. You may continue to use personal experience in your essay if it helps you relate your ideas to readers. You may also find metaphors or analogies useful in explaining your topic.

Using sources: When you draw on sources for your essay, you must use your own language, not theirs. If you cannot summarize or paraphrase (i.e., significantly change the wording) then use quotation marks and name the source in your text. For example: As the Engineering Handbook notes, tensile strength “is best defined as…” DO NOT, however, use lengthy quotations—they will spoil the tone and rhythm of your essay.

Revising Your Essay

  • Re-read all the comments you’ve received on your Science of Everyday Life essay, from classmates & instructor, and any notes you made.
  • Re-read your essay, with the notes in mind.
  • Consider: To revise means literally (etymologically) to “re-see”—to take stock of your essay’s meaning and its possibilities, and to do what it takes to achieve meaning for yourself, and meaning and pleasure in reading for your audience. So aim to re-see your essay and its potential. Don’t limit yourself to making line edits (copy editing): by itself, that’s not revision.
  • Think especially about shaping your essay, so that the whole is more than the sum of its parts. And about clarity: that’s key to the success of this kind of essay.

Make sure to hand in your first drafts—the ones with comments—along with your new one. Also respond to these questions and hand in with your draft:

  • What has changed in this draft? Please point to specific things.
  • What’s the main focus in this draft?
  • What do you like best about this essay?

Requirements

  • 3–4 pp. double-spaced (1000–1250 words)

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Importance of Media In Different Aspects of Life

The media is part of our lives and has an enormous influence on our society. The importance of media is growing every day due to the great connectivity that exists around the globe. For this reason, it is necessary that each one of us becomes aware of the power of the media. This allows us to be critical of all the information we receive daily.

It is necessary to take into account that the media not only communicate but also offer their own perspective on every event that takes place. Our duty is to analyze the information we receive and draw our own conclusions.

Table of Contents

The Importance of Media in Our Life

1. being aware of the reality.

Different media inform us about what is happening in the country and in the world. This information helps us to be in touch with reality and to understand what is happening around us and, of course, to understand what is happening to the other.

By analyzing the information we receive, we create our own opinions about different topics and concepts. That mental exercise strengthens our personality since we adhere to some opinions and we move away from others. The important thing is that our opinions and perspectives develop peacefully, respecting those who think differently from us.

2. Building a New Reality

The media creates its content according to what they themselves want to communicate or based on what the public wants to see. The continuity of certain media content, for example, a television show, depends on the success that reaches it. That means that if a singing talent show succeeds and generates a lot of money, several similar TV shows are going to appear. Therefore many people will want to participate in these programs, becoming an inspiration for those who want to be famous. In this way a new reality has been created: the path to immediate fame is to participate in a television talent show.

The Importance of Media in Education

1. developing critical sense.

The media is very important for education, as it helps to develop a critical sense in children and teenagers. Radio, television, and the internet offer us a myriad of options for us to choose the one we like the most.

It should be noted that the means of communication tend to set borrowed patterns. They influence each individual to choose one option and not another. That’s why it’s important for teachers and parents to foster a strong personality in children and teenagers. In this way, they choose according to their own convictions.

2. Knowledge Contribution

Thanks to its enormous power, the media brings knowledge to countless different topics. This serves to bring children and teenagers closer to various sources of information and develop curiosity about what they want to learn.

Teachers should guide students to properly analyze the sources from which they extract information. This will help them differentiate the quality of the data they receive, which can be good, regular, or bad. Keep in mind that what arouses a child’s interest today could become an inspiration for their professional future.

The Importance of Media in Democracy

1. the right to know the truth.

Democracy is so far the fairest system of government that exists today. It allows the people to elect their rulers and then control what they do as public officials.

The media play a fundamental role in this process. Journalists must strive to tell the truth about the lives of politicians and show them as they are. In this way, every citizen can evaluate politicians. According to each one’s criteria, he or she will vote for the one he or she finds most honest and capable.

Unfortunately, during this process, sometimes interests of various kinds arise that prevent us from seeing the politician as he or she is. The media can manipulate the image of a politician, according to their convenience. Therefore, each citizen must strengthen his or her own criteria so that he or she can make better choices.

The Importance of Media in Our Society

1. they determine our place in the world.

The media greatly influences society. They inform people about what is happening. It permeates people’s lives by creating their own criteria and opinions. In this way the media moves the masses, creating different social movements. In turn, each member of society indicates the future changes that are coming.

The media plays a very important role in exposing various social problems, thanks to which different solutions can be deduced, in addition to responding to those who do not fulfill their tasks. In this way, authorities in different areas of government are evaluated according to their work.

2. Promote Massive Changes

Undoubtedly the media accompany the masses during each of the changes that take place. Over the years people have changed their way of informing themselves, preferring some media and leaving others aside.

One of the most important changes that have taken place in the media is the popularization of the use of social networks. People interact with other users, create opinions, and set trends, among other behaviors.

A study conducted in collaboration with the agency We Are Social and the agency Hootsuite found that in the world there are 3800 million users of social networks. This figure was updated in January 2020.

The 5 Most Popular Social Networks are:

  • Facebook: 2450 million users
  • Youtube: 2000 million users
  • WhatsApp: 1600 million users
  • FB Messenger: 1300 million users
  • WeChat: 1151 million users

These data mean important changes in social behavior. Today, social networks propose a new form of virtual socialization, with diverse virtues and defects.

The importance of media is such that an intense mental exercise of critical analysis is required. Every day we receive a lot of information about the most diverse topics. Our duty is to constructively criticize the information we receive so that our thinking is not manipulated in favor of other people’s interests. This learning begins in childhood and lasts a lifetime.

  • Importance of Law and Why Do We Need Laws?
  • Understanding the Importance of Natural Resources

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Home — Essay Samples — Sociology — Social Media — Social Media Impact On Society

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media in everyday life essay

How Social Media Impact Our Life (Explained)

By: Author Valerie Forgeard

Posted on Published: December 8, 2021  - Last updated: January 2, 2024

Categories Society

Social media is a big part of our lives. It has become how we sometimes communicate with others and even ourselves. We rely on social media to keep up with friends, family, and what’s happening worldwide. Social Media impacts our life in many ways, but it can also be detrimental if used incorrectly or too much.

This blog post will help you understand how social media impacts our lives for better or worse by providing tips that you can use to make your experience more positive for yourself and those around you!

Social Media Has an Impact on Real Life

I always think of social media as mapping our social lives in the mass media, where everyone can interact with us and judge our every move. Social media has become an essential part of our lives whether we like it or not. They can be used for good or for bad.

Social media has changed the face of communication and personal interaction. The impact they have on the world can be observed in many ways.

Social media has changed how we live and will continue to do so in the future. Social media is a great place to get new information, make friends, and voice your opinion.

Before, you could only talk to people face-to-face or over the phone. Making friends that way was difficult because you’d have to be around them for them to consider you a friend.

Social media has changed that because it allows you to connect with people worldwide in your everyday life. This has allowed us to expand our social network and connect with more people than ever before.

Social media positively affects our lives and can help us grow as individuals, but it can also be harmful if abused.

How Social Media Affects Mental Health

Social media can affect your mental health in several ways. First, they can lead to feelings of inadequacy and low self-worth.

Most people on social media post only their most flattering, heavily filtered photos and present themselves in the best light.

When you log on to social media, you’re confronted with a seemingly endless stream of beautiful pictures and perfect strangers who’re getting married, traveling the world, or have six-figure jobs – all things that make you feel like you’re falling short.

You may wish you were more attractive, had more impressive friends/family/colleagues, lived in a nicer house, or owned more material things.

This can lead to feelings of envy and resentment toward others.

These feelings are amplified by so many people presenting the best version of themselves online: We tend to post our happiest moments and most achievements online – our bad days, failures, and frustrations are much less reported.

Some studies show that we’re more likely to share our feelings on Facebook when we feel strong emotions like happiness or sadness than when we feel neutral.

So when you see a Facebook user talking about his/her great vacation (on a sandy beach, for example), it’s easy to think they have a perfect life even though you don’t see the in-flight arguments or the complaints about the heat.

Social Media Can Cause Depression

A new study in the journal JAMA Psychiatry suggests that teens who spend more than three hours daily on social media sites are more likely to develop depression and other mental health problems.

In another JAMA Psychiatry article, new statistics about social media platforms like TikTok and Instagram negatively impact adult mental health.

A 2018 study from the College of Pennsylvania found that reducing social media use to 30 minutes daily led to less depression, insomnia, loneliness, and fear of missing out.

If Social Media Is Bad For Our Mental Health, Why Do We Still Use It?

Social media is a blessing and a curse. They bring people together and can sometimes tear them apart. But the reason people use social media is to love it.

Social media is a great tool that allows us to connect with people who’re unreachable in the real world, make ourselves heard, and stay in touch with all of our friends.

They’re also beneficial for social media marketing purposes.

For many people, social media is their first contact with the outside world. It’s how they learn about events, communicate with people they don’t know, and have access to many resources that help them run their businesses while enjoying their free time.

I have a few friends who decided to retire from social media, and most of them came back because they couldn’t keep in touch with most people outside of social media.

10 Examples of the Positive Impact of Social Media

1. provides new opportunities for interaction and connections.

Social media connects us with friends, family, and social networks in ways that weren’t possible before. Everyone knows how to use it, even if they don’t always use it well. The power of social media lies in its ability to break down communication barriers and create connections between people on a global scale.

2. Helps people stay in touch and keep up to date

Social media helps you stay connected with loved ones who live far away.

Everyone can share personal experiences, post pictures, new music, videos, and discuss various topics. Social media is unlike any other ever created because it’s changed how people share their lives with their loved ones.

3. Allows people to share moments spontaneously

Social media lets you share your life with the world in real-time. People love to see what’s happening in your life, and social media lets you show them.

Being able to connect with others instantly means that if there’s a problem, everyone in the world has access to the same information at the same time and can take action quickly.

4. Allows people to share their views with the world and get feedback

A person can have a business idea, but if no one in their town knows about it, they won’t get any money. Social media allows people to share their ideas with friends, family, colleagues, and anyone accessing the Internet.

5. Creates a sense of community

Social networking sites allow social media users to create their communities based on their interests and preferences.

These communities offer people the opportunity to meet and discuss various topics.

By joining these groups or creating your own, you can meet like-minded people with similar interests and create a positive impact.

6. Create more jobs in the economy

The most popular social media sites, like Facebook and LinkedIn, have job boards where new jobs are posted daily.

Using social media, unemployed people can find job opportunities and apply directly through their social media accounts.

7. Informs users about local and online events

Social media platforms can create local and online events on the same or different platforms.

You can live stream an event in real-time and interact directly with your audience.

8. Helps charities raise funds

Charities and donors use social media to raise awareness and funds for various causes.

For example, on the social networking sites Facebook and Instagram, you can create pages, post updates, hold fundraisers, and collect donations.

Users no longer have to wait for telethons or other televised events to donate or help a cause. Charities can create their fundraiser, and donors can track progress in real-time.

9. Builds a brand presence for businesses

You can build relationships with your customers directly through social media. You can share news, products, events, and even the day-to-day happenings in the office or job site.

Social media also allows you to build your brand’s reputation through consistent posts across all networks.

Your online presence showcases your company’s personality, culture, and beliefs and shows potential customers who you’re and what sets you apart.

10. Enables brands to do business

Social media is used by businesses of all sizes, including many small and medium-sized businesses. Social media has become an important marketing tool for many businesses. Some social media platforms also allow companies to sell their products directly through the social media business page.

Related: What Is the Importance of Business Communication

10 Negative Effects of Social Media

1. impact on social interaction.

Many people look at their phones every few minutes. This leads to many interruptions during a normal day and often to “phubbing” – snubbing someone in favor of your phone. This causes stress in relationships.

Social networking has also allowed us to meet new people and interact with friends and family in a new way. However, the more people we “friend,” the more the quality of our interactions can diminish.

2. Emotional detachment

The more time you spend on social media, the more likely you will become disconnected from the real world.

If you spend more time on these sites than with your friends and family or with physical activities, it’s time to examine how you spend your time.

Are you becoming addicted? Are you looking at other people’s lives more than your own? If so, it could be affecting your professional and personal relationships.

3. Constant distraction

Social media is a double-edged sword. They can be a great way to connect with other people but also a great way to waste time.

This is especially true for entrepreneurs, who should know better than anyone that time is a minimal resource.

4. Sleep deprivation and the fear of missing out

Sleep deprivation can affect anyone who doesn’t get enough sleep, but late-night social media sessions can exacerbate it.

Many people check their social media feeds after they go to bed and before they leave for work or school in the morning. This lack of sleep can lead to depression, poor concentration, and mental health problems.

5. Danger from fake profiles, spammers, and scammers

Fake profiles on social media are used for various purposes, including identity theft, spamming, and scamming.

The worst thing about these fake profiles is that they contain all your data. If someone decides to use this information for identity theft, they’ll first look at your connections on Facebook to see who might be at risk.

6. No privacy

Your personal information is vulnerable.

The information you share on social media is available to anyone, including potential employers and government agencies.

Information you disclose on your Facebook, Twitter , and other social media accounts can be tracked by third parties, such as websites and companies that create databases to target potential customers.

7. Increased feelings of inadequacy

Regular social media use can lead to increased feelings of inadequacy, isolation, and depression in young adults, research suggests.

These feelings of inadequacy and the need for social comparison can lead young people to change aspects of their personality (diets, hair color, clothing) or try risky behaviors they see portrayed on social media.

8. Social isolation

With all the time people spend on social media, they can lose touch with what’s important – genuine human relationships, like close family ties or friendships with neighbors or colleagues.

Social isolation can make you lonely, depressed, or anxious.

Some people are surprised that they spend more time on social media than with their families! That’s one reason a young person who uses social media heavily is more likely to feel depressed or have other negative emotions than peers who don’t use social media as much.

9. Stress & instant messaging

Studies have shown that the constant presence of social media and the need to respond immediately to text messages, emails, and phone calls can cause high stress and anxiety.

10. Fake news

Although social media platforms are doing their best to stop it, Fake News is still a problem, but they aren’t solely to blame.

We’ve already seen that some people use this tragedy to promote their political agenda.

For example, before social media existed, Populists used the power of modern technology, including the movie camera and radio, to spread their message of hate and genocide.

The speed with which information can be disseminated today makes it even more important to be vigilant in sourcing news.

We must demand sources we can trust because our freedom depends on them.

Imagine Life Without Social Media

I’ve been thinking about that for a while.

For nearly two decades, I’ve lived and traveled abroad and experienced many places where I was removed from social media and digital technologies.

I’ve also found myself in situations where my access to the Internet was severely limited or cut off altogether, and that was the best time in my life.

However, social media and digital communications have become an integral part of our daily life for many people, even those who don’t live in a big city or have a job that requires them to be connected to the Internet all day. And so it’s tough to disconnect from all of that, even if you want to because your contacts are just there.

They’re accessible, and they’re easy to use. You can always connect with them, find out what they’re up to, see what they think about things, and constantly interact with friends and family far away.

Sometimes we wish it was a little more difficult or less direct. We’d love to sit down with a book or some other form of distraction without feeling guilty that someone might get back to us because we haven’t responded to him or her in 15 minutes.

The Question is: How Do You Find a Balance?

A social media detox might be just what you need to get your life back on track.

It can be very tempting to check Facebook, Twitter, Instagram, and Snapchat every few minutes. But it might be time for a break if you’re having difficulty focusing on work or paying attention to the people around you.

How to Take a Break From Social Media

Find out which social media platform(s) you use most.

Once you’ve figured out which apps you use the most, look at how much time you spend on them daily.

If it’s more than an hour, maybe it’s time to take a break from social media for the next week or so.

Block out certain times during the day

If you want to spend an hour or two on social media daily, that’s fine. But if it starts to take over your everyday life – constantly looking at your phone when you’re supposed to be doing something else and feeling restless when you’re not – it’s time to take a break.

Delete your apps from your phone

If you can’t live without checking Facebook every five minutes, install the app on your desktop computer (you can even save it as your desktop wallpaper for quick access) and ensure it’s easily accessible. If you can’t delete your apps, at least turn off notifications on your phone.

Focus on offline activities

Many fulfilling offline activities include sports, art, writing, cooking, reading, etc. Get together with your friends or family face-to-face. You’ll be surprised how much you’ll appreciate the time you spend with those you haven’t seen.

Leave your phone outside your bedroom when you go to sleep

Many people get so attached to their devices that they don’t want to turn them off while they sleep.

This makes it hard to get a good night’s sleep because all you can think about is what’s happening on your social media feeds.

The result is insomnia and anxiety: you wake up in the middle of the night worrying about world events, news, your bank balance, or someone you like will be looking at their phone in an hour.

What to Keep in Mind When You Want to Opt Out of Your Social Media Accounts

The decision to remove yourself from social media is a serious one.

As with most things in life, there are both pros and cons.

It’s important to consider your feelings before making the decision to remove yourself from any of these platforms.

Benefits of Withdrawing From Social Media

  • Reduce your stress and anxiety levels in your daily life. Social media can be addictive and stressful. You may compare your life to other social media users as you read others’ posts. This can lead to feelings of inadequacy, anxiety, and depression. If you think social media is stressing you out, it may be an excellent decision to withdraw from it.
  • Spend more time with your family and friends. Social media can keep you from real social interaction with the people most matter to you. By withdrawing from social media, you can put away your phone or computer and spend more time with the people who matter to you.
  • Give your eyes a break. If you’re reading Facebook or Instagram all day, your eyes will quickly become strained and tired. Step away from social media for a while and give your eyes a much-needed break by looking at other things (like the face of

Benefits of Staying on Social Media

  • Keep in Touch with Friends and Family. It’s also a great way to meet new people – especially if you’re traveling. Some of your closest relationships result from a chance encounter online. And even if they’re far away – or maybe even dead – you can always reach them on social media.
  • Stay Connected Social media can make it easier to find out things about other people’s lives, including their interests and activities. If you’re bored with people who aren’t interesting enough to keep you entertained, social media can help by connecting you with cool groups and events in your area or around the world.
  • Stay Informed Social media is a great way to learn new things from people who share your interests and passions.

Social Media for Business

Social media isn’t just for your personal use anymore. Small businesses are using various forms of social media to grow their business.

It’s a great way to reach new customers and interact with their existing customers. They can get feedback from their customers and provide great customer service.

Social media allows small businesses to build relationships with potential customers before meeting them in person.

Social Media Helps You Network

Social media helps you network with people with similar interests and allows you to meet new people with the same or similar ideas and beliefs.

Whether you’re looking for friends or want to network, there are many different ways that social media can improve your life in different ways.

Which Social Media Platform is Right for You?

If you use social media for your business or professional networking, the question isn’t whether you should leave social media but which social platform is right for you.

Most Popular Platforms Used by Businesses and Professionals

  • LinkedIn – This platform offers business-to-business (B2B) contacts a great opportunity. It’s primarily geared toward professional use and allows you to connect with potential clients. LinkedIn gives you more control over your audience than on other social networks. You can narrow them by job title, company size, industry, etc.
  • Facebook – this social platform is best for marketers with a small budget. It allows you to focus on your target audience and get the most out of your advertising budget. Facebook is still growing and therefore offers many untapped opportunities for business.
  • Twitter – is primarily used as a real-time news feed, but it also provides a great way for businesses to connect with customers and prospects. Using Twitter ads, you can connect with new prospects and customers cost-effectively. Twitter is especially effective for those who’ve little time for social media. The messages are usually short.
  • Instagram – great for eCommerce is a fun way to market your business and get your name out there. The Instagram app and ads are constantly improving.

A Social Media Site Is Like Any Other Tool; It Only Affects Us if We Let It

Social media is here to stay, so it is essential to know how to use it properly.

The impact of social media on our lives, how we do business, and more is significant.

They’ve become a way of life for everyone and are a good network for people to stay in touch and share information.

Related Post

Did you know that social media also significantly affects our reading habits and literacy?

With the digital age in full swing, the way we consume information and literature is rapidly changing, especially among younger generations.

To delve deeper into this topic, check out our insightful article: Why It Matters That Teens Are Reading Less . This piece sheds light on the critical impact of social media on traditional reading practices, highlighting the decline in leisure reading among teenagers. It explores how social media platforms’ instant gratification and fast-paced nature can reshape attention spans and reading preferences.

Understanding this shift is crucial, as it has profound implications for cognitive development, academic performance, and emotional well-being.

Frequently Asked Questions

What is the impact of social media on our lives.

Social media profoundly impacts our lives, including how we communicate, consume information, political opinions, buying behaviors, and overall sense of self and community. The impact can be positive and negative, depending on its use.

How does social media affect our mental health?

Studies have shown that excessive use of social media can contribute to feelings of anxiety, depression, loneliness, and lower self-esteem. However, social media can also provide support networks and connections to improve mental health. The impact largely depends on how and why individuals use these platforms.

How does social media impact communication?

Social media has revolutionized communication, making it faster and more immediate. It allows people to connect globally, share ideas, and collaborate like never before. However, this can also spread misinformation and misunderstandings due to digital communication’s lack of non-verbal cues.

What are the positive effects of social media?

Positive effects of social media include the ability to connect with people worldwide, access to a wealth of information and different perspectives, opportunities for learning, and a platform for self-expression and creativity.

What are the negative effects of social media?

Negative effects of social media can include cyberbullying, privacy concerns, misinformation, and the potential for addiction. It can also lead to decreased productivity and adversely affect mental health.

Can social media impact our decision-making process?

Yes, social media can significantly impact our decision-making processes. From influencing our purchasing decisions through ads and influencer marketing to shaping our political views, our social media content can shape our thoughts, perceptions, and actions.

How does social media influence our perception of reality?

Social media can influence our perception of reality by presenting curated, often idealized versions of people’s lives, leading to unrealistic expectations and comparisons. It can also influence our perception of events or issues based on the opinions and perspectives we’re exposed to.

Is it possible to reduce the negative impacts of social media?

Yes, it is possible to reduce the negative impacts of social media. This can be done by setting boundaries, curating feeds to include diverse and positive content, taking regular digital detoxes, and fostering healthy offline relationships and hobbies.

How does social media impact teenagers differently than adults?

Teenagers, who are in a critical stage of social and emotional development, might be more susceptible to the negative impacts of social media, such as cyberbullying, peer pressure, and the impact on self-esteem from comparison. However, they can also benefit from these platforms’ educational content and social connections.

How has social media changed society?

Social media has significantly changed society in various ways. It has transformed how we communicate, how we access information, and even how we perceive ourselves and the world around us. It has led to significant societal changes, including shifts in political discourse, consumer behavior, and social activism.

Related Articles

Associations Between Time Spent Using Social Media and Internalizing and Externalizing Problems Among US Youth )

Association Between Social Media Use and Self-reported Symptoms of Depression in US Adults

Help Guide: Social Media and Mental Health

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The Impact of Social Media Essay - 100, 200, 500 Words

  • Essay on The Impact of Social Media -

Social media is now an integral part of daily life, used for everything from shopping to emailing, learning, and conducting business. People's lifestyles are changing as a result of social media. Social media includes blogging and social networking sites that enable quick connections between users . Here are a few sample essays on the impact of social media.

100 Words Essay on The Impact of Social Media

200 words essay on the impact of social media, 500 words essay on the impact of social media.

The Impact of Social Media Essay - 100, 200, 500 Words

Social media is a tool that has grown incredibly popular across all generations due to its user-friendly interface. Youth is the largest user group on social media, which is both an impressive and a frightening problem at the same time.

Social media has increased our connections and given us access to almost the entire world . However, we must be careful not to lose our uniqueness in the midst of all the transient but captivating social media trends that affect us.

Social media's enormous reach is a potent feature that makes me wonder about times when it is not being used for good. However, social media has both good and bad aspects, which are debatable topics, just like our opinions.

The development and widespread use of social media represented one of the biggest revolutions in mass communication. Social media has had and continues to have a profound impact, ushering in a brand-new era. Facebook, Twitter, Instagram, Pinterest, Linkedin, WhatsApp, and others are some notable social media sites. The current generation has the good fortune to be present for some of the most amazing technological advancements ever.

Social media has greatly expanded the possibilities for communication . The pace of human life must also quicken due to the advancement of technology. Nearly all generations have used social media, but the younger generation dominates it. The youth also develop new, unified trends, but these are transient in comparison to earlier trends.

A global community has been formed as a result of social media. People can freely express themselves and their opinions on a variety of subjects on social media, from politics to the arts. Additionally, social media has aided companies in expanding their customer base and audience. But despite all the positive features of social media, almost everyone is aware of how addictive it can be. Social media also appeared to have caused a rise in the emotional distance among people. For our own well-being, we need to exercise caution when using social media.

Being social animals, humans constantly seek out ways to integrate themselves into society. There were few communication options in the past. People made small talk with each other as they passed. In the past, socialising was limited to going to each other's homes, hosting large gatherings, and holding meetings in bars, parks, and other public places. The time has changed right now. Because of their busy schedules, increased distance from one another, and financial worries, people have reduced their social activities. Social networking websites and applications have ushered in a revolution in the world since the advent of technology, compensating for the old trend.

Impact of Social Media on Education

Social media has been used as an innovative method of education . According to a survey of earlier studies, 90% of college students use social networks. Instead of learning how to use these media for good, students should be taught how to use them more effectively. In educational classes, these media are typically only used for messaging or texting. The level and pace of student collaboration have improved due to social media. Through various social media platforms like Facebook, Orkut, Instagram , and others, students can quickly and easily communicate or share information with one another . Online tests are also administered by social networking sites, and these tests are crucial for advancing students' academic performance.

Although social media has numerous positive impacts, it also has some negative ones. The first thing that comes to mind when thinking about a negative impact is the kind of distraction that the students in the class may experience due to the teachers' inability to identify students who are paying attention in class or not. It is possible that the students were misled by the inaccurate information posted in some of the scenarios.

Impact of Social Media on Business

The newest hot topic in marketing is social media, which is used by businesses, organisations, and brands to spread news, make friends, establish connections, and gain followers. Businesses use social media to improve performance in a variety of ways, including by achieving business goals and raising the organisation's yearly sales . Social media has the advantage of serving as a platform for two-way communication between a company and its stockholders. Through various social networking sites, businesses can be promoted. To reach the greatest number of users or customers, many businesses advertise their products or services on social media. Social media allows customers to interact and connect with businesses on a more personal level .

Impact of Social Media on Society

We are all aware of the enormous influence social media has on our society. The most well-known social media platforms are widely used online. Online communication and social interaction have changed as a result of some social media platforms. People can use social networking sites to get in touch with old friends, coworkers, and friends . People can also use it to make new friends and share information with them, such as photos, videos, and audio files. Social media also alters society's way of life.

Social media can lead to addiction, which is one of its negative effects. People spend a lot of time on social networking sites, which can distract them from their intended task and cause them to lose focus. Social media can easily have a negative impact on children, as sometimes people post images and videos that are violent or otherwise harmful, which can have an impact on how children or teenagers behave.

Explore Career Options (By Industry)

  • Construction
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  • Information Technology

Data Administrator

Database professionals use software to store and organise data such as financial information, and customer shipping records. Individuals who opt for a career as data administrators ensure that data is available for users and secured from unauthorised sales. DB administrators may work in various types of industries. It may involve computer systems design, service firms, insurance companies, banks and hospitals.

Bio Medical Engineer

The field of biomedical engineering opens up a universe of expert chances. An Individual in the biomedical engineering career path work in the field of engineering as well as medicine, in order to find out solutions to common problems of the two fields. The biomedical engineering job opportunities are to collaborate with doctors and researchers to develop medical systems, equipment, or devices that can solve clinical problems. Here we will be discussing jobs after biomedical engineering, how to get a job in biomedical engineering, biomedical engineering scope, and salary. 

Ethical Hacker

A career as ethical hacker involves various challenges and provides lucrative opportunities in the digital era where every giant business and startup owns its cyberspace on the world wide web. Individuals in the ethical hacker career path try to find the vulnerabilities in the cyber system to get its authority. If he or she succeeds in it then he or she gets its illegal authority. Individuals in the ethical hacker career path then steal information or delete the file that could affect the business, functioning, or services of the organization.

GIS officer work on various GIS software to conduct a study and gather spatial and non-spatial information. GIS experts update the GIS data and maintain it. The databases include aerial or satellite imagery, latitudinal and longitudinal coordinates, and manually digitized images of maps. In a career as GIS expert, one is responsible for creating online and mobile maps.

Data Analyst

The invention of the database has given fresh breath to the people involved in the data analytics career path. Analysis refers to splitting up a whole into its individual components for individual analysis. Data analysis is a method through which raw data are processed and transformed into information that would be beneficial for user strategic thinking.

Data are collected and examined to respond to questions, evaluate hypotheses or contradict theories. It is a tool for analyzing, transforming, modeling, and arranging data with useful knowledge, to assist in decision-making and methods, encompassing various strategies, and is used in different fields of business, research, and social science.

Geothermal Engineer

Individuals who opt for a career as geothermal engineers are the professionals involved in the processing of geothermal energy. The responsibilities of geothermal engineers may vary depending on the workplace location. Those who work in fields design facilities to process and distribute geothermal energy. They oversee the functioning of machinery used in the field.

Database Architect

If you are intrigued by the programming world and are interested in developing communications networks then a career as database architect may be a good option for you. Data architect roles and responsibilities include building design models for data communication networks. Wide Area Networks (WANs), local area networks (LANs), and intranets are included in the database networks. It is expected that database architects will have in-depth knowledge of a company's business to develop a network to fulfil the requirements of the organisation. Stay tuned as we look at the larger picture and give you more information on what is db architecture, why you should pursue database architecture, what to expect from such a degree and what your job opportunities will be after graduation. Here, we will be discussing how to become a data architect. Students can visit NIT Trichy , IIT Kharagpur , JMI New Delhi . 

Remote Sensing Technician

Individuals who opt for a career as a remote sensing technician possess unique personalities. Remote sensing analysts seem to be rational human beings, they are strong, independent, persistent, sincere, realistic and resourceful. Some of them are analytical as well, which means they are intelligent, introspective and inquisitive. 

Remote sensing scientists use remote sensing technology to support scientists in fields such as community planning, flight planning or the management of natural resources. Analysing data collected from aircraft, satellites or ground-based platforms using statistical analysis software, image analysis software or Geographic Information Systems (GIS) is a significant part of their work. Do you want to learn how to become remote sensing technician? There's no need to be concerned; we've devised a simple remote sensing technician career path for you. Scroll through the pages and read.

Budget Analyst

Budget analysis, in a nutshell, entails thoroughly analyzing the details of a financial budget. The budget analysis aims to better understand and manage revenue. Budget analysts assist in the achievement of financial targets, the preservation of profitability, and the pursuit of long-term growth for a business. Budget analysts generally have a bachelor's degree in accounting, finance, economics, or a closely related field. Knowledge of Financial Management is of prime importance in this career.

Underwriter

An underwriter is a person who assesses and evaluates the risk of insurance in his or her field like mortgage, loan, health policy, investment, and so on and so forth. The underwriter career path does involve risks as analysing the risks means finding out if there is a way for the insurance underwriter jobs to recover the money from its clients. If the risk turns out to be too much for the company then in the future it is an underwriter who will be held accountable for it. Therefore, one must carry out his or her job with a lot of attention and diligence.

Finance Executive

Product manager.

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

Operations Manager

Individuals in the operations manager jobs are responsible for ensuring the efficiency of each department to acquire its optimal goal. They plan the use of resources and distribution of materials. The operations manager's job description includes managing budgets, negotiating contracts, and performing administrative tasks.

Stock Analyst

Individuals who opt for a career as a stock analyst examine the company's investments makes decisions and keep track of financial securities. The nature of such investments will differ from one business to the next. Individuals in the stock analyst career use data mining to forecast a company's profits and revenues, advise clients on whether to buy or sell, participate in seminars, and discussing financial matters with executives and evaluate annual reports.

A Researcher is a professional who is responsible for collecting data and information by reviewing the literature and conducting experiments and surveys. He or she uses various methodological processes to provide accurate data and information that is utilised by academicians and other industry professionals. Here, we will discuss what is a researcher, the researcher's salary, types of researchers.

Welding Engineer

Welding Engineer Job Description: A Welding Engineer work involves managing welding projects and supervising welding teams. He or she is responsible for reviewing welding procedures, processes and documentation. A career as Welding Engineer involves conducting failure analyses and causes on welding issues. 

Transportation Planner

A career as Transportation Planner requires technical application of science and technology in engineering, particularly the concepts, equipment and technologies involved in the production of products and services. In fields like land use, infrastructure review, ecological standards and street design, he or she considers issues of health, environment and performance. A Transportation Planner assigns resources for implementing and designing programmes. He or she is responsible for assessing needs, preparing plans and forecasts and compliance with regulations.

Environmental Engineer

Individuals who opt for a career as an environmental engineer are construction professionals who utilise the skills and knowledge of biology, soil science, chemistry and the concept of engineering to design and develop projects that serve as solutions to various environmental problems. 

Safety Manager

A Safety Manager is a professional responsible for employee’s safety at work. He or she plans, implements and oversees the company’s employee safety. A Safety Manager ensures compliance and adherence to Occupational Health and Safety (OHS) guidelines.

Conservation Architect

A Conservation Architect is a professional responsible for conserving and restoring buildings or monuments having a historic value. He or she applies techniques to document and stabilise the object’s state without any further damage. A Conservation Architect restores the monuments and heritage buildings to bring them back to their original state.

Structural Engineer

A Structural Engineer designs buildings, bridges, and other related structures. He or she analyzes the structures and makes sure the structures are strong enough to be used by the people. A career as a Structural Engineer requires working in the construction process. It comes under the civil engineering discipline. A Structure Engineer creates structural models with the help of computer-aided design software. 

Highway Engineer

Highway Engineer Job Description:  A Highway Engineer is a civil engineer who specialises in planning and building thousands of miles of roads that support connectivity and allow transportation across the country. He or she ensures that traffic management schemes are effectively planned concerning economic sustainability and successful implementation.

Field Surveyor

Are you searching for a Field Surveyor Job Description? A Field Surveyor is a professional responsible for conducting field surveys for various places or geographical conditions. He or she collects the required data and information as per the instructions given by senior officials. 

Orthotist and Prosthetist

Orthotists and Prosthetists are professionals who provide aid to patients with disabilities. They fix them to artificial limbs (prosthetics) and help them to regain stability. There are times when people lose their limbs in an accident. In some other occasions, they are born without a limb or orthopaedic impairment. Orthotists and prosthetists play a crucial role in their lives with fixing them to assistive devices and provide mobility.

Pathologist

A career in pathology in India is filled with several responsibilities as it is a medical branch and affects human lives. The demand for pathologists has been increasing over the past few years as people are getting more aware of different diseases. Not only that, but an increase in population and lifestyle changes have also contributed to the increase in a pathologist’s demand. The pathology careers provide an extremely huge number of opportunities and if you want to be a part of the medical field you can consider being a pathologist. If you want to know more about a career in pathology in India then continue reading this article.

Veterinary Doctor

Speech therapist, gynaecologist.

Gynaecology can be defined as the study of the female body. The job outlook for gynaecology is excellent since there is evergreen demand for one because of their responsibility of dealing with not only women’s health but also fertility and pregnancy issues. Although most women prefer to have a women obstetrician gynaecologist as their doctor, men also explore a career as a gynaecologist and there are ample amounts of male doctors in the field who are gynaecologists and aid women during delivery and childbirth. 

Audiologist

The audiologist career involves audiology professionals who are responsible to treat hearing loss and proactively preventing the relevant damage. Individuals who opt for a career as an audiologist use various testing strategies with the aim to determine if someone has a normal sensitivity to sounds or not. After the identification of hearing loss, a hearing doctor is required to determine which sections of the hearing are affected, to what extent they are affected, and where the wound causing the hearing loss is found. As soon as the hearing loss is identified, the patients are provided with recommendations for interventions and rehabilitation such as hearing aids, cochlear implants, and appropriate medical referrals. While audiology is a branch of science that studies and researches hearing, balance, and related disorders.

An oncologist is a specialised doctor responsible for providing medical care to patients diagnosed with cancer. He or she uses several therapies to control the cancer and its effect on the human body such as chemotherapy, immunotherapy, radiation therapy and biopsy. An oncologist designs a treatment plan based on a pathology report after diagnosing the type of cancer and where it is spreading inside the body.

Are you searching for an ‘Anatomist job description’? An Anatomist is a research professional who applies the laws of biological science to determine the ability of bodies of various living organisms including animals and humans to regenerate the damaged or destroyed organs. If you want to know what does an anatomist do, then read the entire article, where we will answer all your questions.

For an individual who opts for a career as an actor, the primary responsibility is to completely speak to the character he or she is playing and to persuade the crowd that the character is genuine by connecting with them and bringing them into the story. This applies to significant roles and littler parts, as all roles join to make an effective creation. Here in this article, we will discuss how to become an actor in India, actor exams, actor salary in India, and actor jobs. 

Individuals who opt for a career as acrobats create and direct original routines for themselves, in addition to developing interpretations of existing routines. The work of circus acrobats can be seen in a variety of performance settings, including circus, reality shows, sports events like the Olympics, movies and commercials. Individuals who opt for a career as acrobats must be prepared to face rejections and intermittent periods of work. The creativity of acrobats may extend to other aspects of the performance. For example, acrobats in the circus may work with gym trainers, celebrities or collaborate with other professionals to enhance such performance elements as costume and or maybe at the teaching end of the career.

Video Game Designer

Career as a video game designer is filled with excitement as well as responsibilities. A video game designer is someone who is involved in the process of creating a game from day one. He or she is responsible for fulfilling duties like designing the character of the game, the several levels involved, plot, art and similar other elements. Individuals who opt for a career as a video game designer may also write the codes for the game using different programming languages.

Depending on the video game designer job description and experience they may also have to lead a team and do the early testing of the game in order to suggest changes and find loopholes.

Radio Jockey

Radio Jockey is an exciting, promising career and a great challenge for music lovers. If you are really interested in a career as radio jockey, then it is very important for an RJ to have an automatic, fun, and friendly personality. If you want to get a job done in this field, a strong command of the language and a good voice are always good things. Apart from this, in order to be a good radio jockey, you will also listen to good radio jockeys so that you can understand their style and later make your own by practicing.

A career as radio jockey has a lot to offer to deserving candidates. If you want to know more about a career as radio jockey, and how to become a radio jockey then continue reading the article.

Choreographer

The word “choreography" actually comes from Greek words that mean “dance writing." Individuals who opt for a career as a choreographer create and direct original dances, in addition to developing interpretations of existing dances. A Choreographer dances and utilises his or her creativity in other aspects of dance performance. For example, he or she may work with the music director to select music or collaborate with other famous choreographers to enhance such performance elements as lighting, costume and set design.

Social Media Manager

A career as social media manager involves implementing the company’s or brand’s marketing plan across all social media channels. Social media managers help in building or improving a brand’s or a company’s website traffic, build brand awareness, create and implement marketing and brand strategy. Social media managers are key to important social communication as well.

Photographer

Photography is considered both a science and an art, an artistic means of expression in which the camera replaces the pen. In a career as a photographer, an individual is hired to capture the moments of public and private events, such as press conferences or weddings, or may also work inside a studio, where people go to get their picture clicked. Photography is divided into many streams each generating numerous career opportunities in photography. With the boom in advertising, media, and the fashion industry, photography has emerged as a lucrative and thrilling career option for many Indian youths.

An individual who is pursuing a career as a producer is responsible for managing the business aspects of production. They are involved in each aspect of production from its inception to deception. Famous movie producers review the script, recommend changes and visualise the story. 

They are responsible for overseeing the finance involved in the project and distributing the film for broadcasting on various platforms. A career as a producer is quite fulfilling as well as exhaustive in terms of playing different roles in order for a production to be successful. Famous movie producers are responsible for hiring creative and technical personnel on contract basis.

Copy Writer

In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism , Advertising , Marketing Management . Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook. 

In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. 

Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article. 

For publishing books, newspapers, magazines and digital material, editorial and commercial strategies are set by publishers. Individuals in publishing career paths make choices about the markets their businesses will reach and the type of content that their audience will be served. Individuals in book publisher careers collaborate with editorial staff, designers, authors, and freelance contributors who develop and manage the creation of content.

Careers in journalism are filled with excitement as well as responsibilities. One cannot afford to miss out on the details. As it is the small details that provide insights into a story. Depending on those insights a journalist goes about writing a news article. A journalism career can be stressful at times but if you are someone who is passionate about it then it is the right choice for you. If you want to know more about the media field and journalist career then continue reading this article.

Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.

Individuals who opt for a career as a reporter may often be at work on national holidays and festivities. He or she pitches various story ideas and covers news stories in risky situations. Students can pursue a BMC (Bachelor of Mass Communication) , B.M.M. (Bachelor of Mass Media) , or  MAJMC (MA in Journalism and Mass Communication) to become a reporter. While we sit at home reporters travel to locations to collect information that carries a news value.  

Corporate Executive

Are you searching for a Corporate Executive job description? A Corporate Executive role comes with administrative duties. He or she provides support to the leadership of the organisation. A Corporate Executive fulfils the business purpose and ensures its financial stability. In this article, we are going to discuss how to become corporate executive.

Multimedia Specialist

A multimedia specialist is a media professional who creates, audio, videos, graphic image files, computer animations for multimedia applications. He or she is responsible for planning, producing, and maintaining websites and applications. 

Quality Controller

A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

Production Manager

A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

Process Development Engineer

The Process Development Engineers design, implement, manufacture, mine, and other production systems using technical knowledge and expertise in the industry. They use computer modeling software to test technologies and machinery. An individual who is opting career as Process Development Engineer is responsible for developing cost-effective and efficient processes. They also monitor the production process and ensure it functions smoothly and efficiently.

AWS Solution Architect

An AWS Solution Architect is someone who specializes in developing and implementing cloud computing systems. He or she has a good understanding of the various aspects of cloud computing and can confidently deploy and manage their systems. He or she troubleshoots the issues and evaluates the risk from the third party. 

Azure Administrator

An Azure Administrator is a professional responsible for implementing, monitoring, and maintaining Azure Solutions. He or she manages cloud infrastructure service instances and various cloud servers as well as sets up public and private cloud systems. 

Computer Programmer

Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

Information Security Manager

Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

ITSM Manager

Automation test engineer.

An Automation Test Engineer job involves executing automated test scripts. He or she identifies the project’s problems and troubleshoots them. The role involves documenting the defect using management tools. He or she works with the application team in order to resolve any issues arising during the testing process. 

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Essays About Daily Life: Top 5 Essay Examples and 7 Prompts

Writing about daily routines and events can be tricky, to help you get started discover our guide with essays about daily life examples and prompts. 

Talking about what we do every day can be mundane. However, it also has many physical and mental health benefits, and writing about our everyday lives helps us gain new perspectives. The records we have in personal journals let us read back on the events that already happened to relive a memory or increase our understanding of our current situation. 

If you prefer to avoid journaling, you can start by producing an essay. Creating an essay about our daily activities helps us appreciate life more and to stop taking things for granted. You can also check out these essays about life .

5 Essay Examples

  • 1. My Daily Life as a Student – Essay by Mili
  • 2. Write an Essay on Your Daily Life by Darshan Kadu

3. Essay on Daily Life in Ancient Egypt by Anonymous on PapersOwl.Com

  • 4. My Daily Life by Ken Subedi

1. How to Write About Your Daily Life

2. why write essays about everyday life, 3. my daily life before, during, and after the pandemic, 4. the daily life of a student, 5. daily life of different age groups, 6. social media and our daily lives, 7. daily life: work-life balance, 1. my daily life as a student – essay  by mili.

“I get refreshed with the morning walk or a little exercise and then prepare myself for the study with utmost sincerity. It is against my principle to put off today’s work for tomorrow or to have any private tutor.”

Mili shares her simple life in this essay by describing everyday activities every student does, such as brushing her teeth and exercising. She mentions her classes and recess at 2 PM, where she and her friends eat snacks, play games, and chat. As a student, Mili has a busy six-day schedule but visits theaters after washing her uniforms on Sundays. You might also be interested in these essays about reflection .

2. Write an Essay on Your Daily Life  by Darshan Kadu

“Life is too precious to be idled away in lethargic existence and in useless ventures. My daily routine is jam-packed with actions and activities and keeps me and my mind busy all the time. The adventures of daily life make it interesting and an exciting journey.”

On school days, Kadu’s daily routine includes jogging, getting ready for school, and having breakfast with the whole family. After school and attending meetings, he usually plays with friends in the field. Kadu also mentions how he spends his holidays. He believes that even though he has a daily routine, it’s exciting and full of adventure.

“Ancient Egyptian’s daily life revolves around the Nile and the rich soil around it… daily lives of people have changed a lot since then.”

This essay shows how religion helped the Ancient Egyptians run their daily lives. The author discusses changes in festivals and the treatment of gods and royalty. To make an effective comparison, they use three examples: the importance of family, the Nile, and slavery.

The writer mentions that the Nile was essential in Ancient Egypt because it provided food to the people. Modern Egyptians no longer depend on the Nile river and its rich soil. As for working, people used to be enslaved by the rich and were forced to farm. Now, while farming is a work option, slavery doesn’t happen anymore. Early marriage is also forgotten, but the importance of family is still the same for all Egyptians.

4. My Daily Life  by Ken Subedi

“Sometimes I feel that I am really becoming a machine to have a strict time table. But I also believe that if we do everything on time, success will kiss us and we can lead a qualitative life.”

Subedi believes that people spend the day depending on their roles. Because he’s a student, he talks about how a typical school day goes for him, noting how he follows a strict schedule to do his homework, play with friends, and prepare for the next day. 

Subedi mentions how Saturdays and holidays distract his daily routine and shares how he feels like a machine with the readers. However, he also says that he knows it’s necessary to have a successful life. You might also be interested in these essays about New Year .

5. Long Essay on Television In Our Daily Life by Prasanna

“There are channels that beam programs 24 hours a day. Whereas this may be a boon for the people who do not have much to do anyway, it becomes a source of great distraction for children for whom the priority should be their studies.”

Technology like television is essential today but can also be a distraction to many. Prasanna refers to television as the most common form of entertainment that provides information on what’s happening worldwide. However, some shows have mature or violent elements that have adverse effects, especially on children. Additionally, those who spend too much time watching television will miss the thrill and excitement of going out and meeting other people.

7 Prompts for Essays About Daily Life

Essays About Daily Life: How to write about your daily life?

Experts say that in writing about your everyday life, you have to live with it. In writing this instructional prompt, you must first introduce and define essays about daily life. Next, give a step-by-step process for writing this topic and explain each step to the readers. Then, discuss the dos and don’ts of writing this essay, especially the information the piece needs.

For example, creating a detailed essay is good, but sometimes including too much information is boring to read. In this case, you should only incorporate relevant and exciting experiences throughout your day. 

Besides clearing the mind, producing essays about daily life improves writing skills, boosts memory retention, and more. Discuss the other benefits of writing an essay about this topic and verify the importance of each. 

This prompt encourages readers to create essays about their daily activities. To help you, read our guide explaining persuasive writing .

The coronavirus pandemic greatly affected everyone’s daily routine. To effectively share your experience and how the virus impacted your everyday life, divide your essay into three parts: before, during, and after the pandemic. 

Recount how your day started and ended for each period. Add any surprising events that occurred, if there are any. Then, include your opinion on the drastic changes you endured during the pandemic. 

Essays About Daily Life: The daily life of a student

A student’s life consists of waking up early, preparing for school, doing homework, and studying for hours. This prompt is perfect for you, regardless of level, if you’re a student. For this prompt, introduce your program to the readers and discuss the daily activities that make your typical day. Include the time management techniques you use and how effective they are for you as a student.

Our schedule changes depending on what we try to accomplish. For example, children are free to play, teenagers are expected to attend school, and adults are supposed to work. For this prompt, focus on each age group’s varying timetable and objectives, then compare and contrast their lives. You can interview someone from each age group to have a reliable representative.

Social media significantly changed our perception of what our daily lives should look like if we want to thrive. Many try to follow an unrealistic schedule to be as prosperous as the ones we see on our feeds.

Gather factual data on the social media users and the frequency with which they visit their accounts on each platform. Analyze these statistics and identify the positive and negative effects of being on social media multiple times a day.

Many struggles with achieving an effective work-life balance. For this prompt, research the average person’s success rate in accomplishing a good routine that strengthens their work and personal relationships. After establishing the benefits of having a functional work-life balance, list how the readers can find balance and use these tips in their daily lives.  

If you are interested in learning more, check out our essay writing tips !

media in everyday life essay

Maria Caballero is a freelance writer who has been writing since high school. She believes that to be a writer doesn't only refer to excellent syntax and semantics but also knowing how to weave words together to communicate to any reader effectively.

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  • Discover Chemistry

How mosquito larva guts could help create highly specific insecticides

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“Chemical Probes to Interrogate the Extreme Environment of Mosquito Larval Guts” Journal of the American Chemical

Did you know that the world’s deadliest animal is the mosquito? And Aedes aegypti is one of the most dangerous. This bug spreads viruses that cause dengue fever, which was recently declared as an epidemic in Puerto Rico. Research published in the Journal of the American Chemical Society reports new molecules that label proteins in the unique, alkaline environment of the Ae. aegypti digestive system that could help scientists develop insecticides to fight back.

A mosquito on human skin.

Though mosquito insecticides exist, the pests are developing resistances, and advancements are needed to reduce their numbers and slow the spread of pathogens they carry, including the malaria parasite and the Zika and dengue viruses. Fortunately for scientists, the digestive system of certain mosquito larvae, including Ae. aegypti, is unique: A pH spikes at the beginning of their midgut, creating a highly alkaline region, then tapers off to a more neutral pH environment as digestion continues. So, Michael Riehle, John Jewett and colleagues wanted to develop molecular probes that would react to this change in pH, only “activating” in the alkaline portion of the midgut.

The team synthesized two base-reactive molecules and a control molecule for their test probes. These were each introduced to groups of 30 to 40 mosquito larvae, which took them up via filter feeding and passed them through their digestive systems. In the alkaline midgut, the two new base-reactive molecules underwent a series of chemical changes, allowing them to bind to proteins in the gut and be detected by the researchers using fluorescence. Larvae that ingested the control molecule did not exhibit this fluorescence. Reaching and labeling larval gut proteins with these molecular probes creates targets that could one day be used to develop new insecticides, according to the team. Additionally, since most organisms have neutral or acidic digestive systems, these alkaline-specific molecular probes wouldn’t affect them, minimizing possible side effects and making future insecticides highly specific for their target. The researchers say that this specificity and adaptability could make insecticides more resilient to change and more effective at fighting mosquito-borne illnesses.

The authors acknowledge funding from the National Science Foundation, the 2023 Technology Research Initiative Fund and the National Institutes of Health.

The American Chemical Society (ACS) is a nonprofit organization chartered by the U.S. Congress. ACS’ mission is to advance the broader chemistry enterprise and its practitioners for the benefit of Earth and all its people. The Society is a global leader in promoting excellence in science education and providing access to chemistry-related information and research through its multiple research solutions, peer-reviewed journals, scientific conferences, eBooks and weekly news periodical Chemical & Engineering News . ACS journals are among the most cited, most trusted and most read within the scientific literature; however, ACS itself does not conduct chemical research. As a leader in scientific information solutions, its CAS division partners with global innovators to accelerate breakthroughs by curating, connecting and analyzing the world’s scientific knowledge. ACS’ main offices are in Washington, D.C., and Columbus, Ohio.

To automatically receive press releases from the American Chemical Society, contact newsroom@acs.org .

Note: ACS does not conduct research, but publishes and publicizes peer-reviewed scientific studies.

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Trump stock (djt) is overvalued-but you might be crazy to short it.

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NEW YORK - SEPTEMBER 20: Donald Trump (L) speaks with Frank Zarb, former CEO of the Nasdaq Stock ... [+] Market, before opening the Nasdaq Market September 20, 2005 in New York City. Trump listed Trump Entertainment Resorts with Nasdaq. (Photo by Michael Nagle/Getty Images)

Dumb Money was a movie based on a true, David vs Goliath tale, that pitted small, retail stock investors against deep pocketed Wall Street titans. GameStop was the preferred stock of choice. In this story an assembly of small, “naive” investors clobbered the savvy billionaires thanks to a“short squeeze” play utilizing an investments column on Reddit and gutsy resolve among a broad-based contingent. Ultimately, the humbled rich guys, recouped some of their losses, but not without some battle scars, and a few lessons on how to properly track the number of days to cover a short position. It is now 3 years later and the shorts are at it again. This time the stock of choice belongs to Former President Donald Trump, known as Trump Media & Technology Group (NASDAQ Ticker: DJT). In place of the Reddit crowd, we have fervent Trump loyalists who are scattered around the country in mostly rural areas. They love their guy, and unlike most “investors”, may not really care about making money. With a current stock price near $40, DJT sells for a 33% discount to the Trump bible and provides him with more money. It would not take much for this group to rally and cause serious pain to the shorts. As an important note, shorts are exposed to unlimited losses and have a steep entry fee to play their “game”. DJT is shaping up to be another GameStop saga (GameStop II or Dumber Money?). Despite all temptations, this is a good stock to avoid—on both sides. The risk is simply too high.

To be clear, Donald Trump’s name elicits strong emotion—both positive and negative. When it comes to publicly-traded stocks, polarized emotion can either be very good or very bad for a stock price. In the case of DJT, both are on visible display. Irrespective of Trump’s NY real estate holdings, global hotels, TV and book royalties and other miscellaneous business interests, it his recent stock transaction that has become the cornerstone to his total net worth holdings. During the past few weeks his net worth has soared more than $3-4 Billion raising his net worth from $2B to $6B. Moreover, the SEC S4 filings make clear, that if the stock price remains above $17.50 for 20 out of 30 trading days, Mr Trump will receive an additional 36 million “earnout” or bonus shares. Based on recent prevailing stock prices in the range of $45-$50, these earnout shares could be worth an additional $1.5 to $2 Billion. Consequently, his special stock earnout clause will go into effect, unless his stock drops by more than 63% from current levels in a few weeks.

Ironically, just a few weeks ago the former president was under severe financial pressure, with $454 million in fines, penalties and judgements and was seemingly on the brink of default. Now, in less than 1 month, Mr Trump’s wealth has potentially quadruppled from approximately $2 billion to as much as $8 billion. This is an extraordinary turn of events and there are few, if any, on the planet who have experienced a net worth gain approaching this much during the same time period. It all happened precisely when he needed it most and his back was against the wall. Irrespective of whether you love him or hate him, there can be no denying that the former president has been blessed with good timing and luck. Certainly in this case, his fortuitious, sky rocketing stock fortune bailed him out. At least temporarily...

It is worthwhile to examine the underlying components of his recent wealth creation. To most industry observers it is an overpriced facade due to crumble and wreak havoc on those who have supported an inflated valuation.

At the very least, the stock, Trump Media & Technology Group (NASDAQ Ticker: DJT), has exceeded all normal stock valuation metrics. From a traditional valuation perspective, there is no publicly traded company, out of 66,000 publicly-traded companies that we examine on Bloomberg or Capital IQ, that can compare to this stock. To be clear, there is nothing even close.

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To properly analyse the DJT stock price, it may be helpful to provide a few background facts of how the Trump Media & Technology Group came to be a publicly-traded company. The story begins with a special purpose acquisition corporation (SPAC) known as Digital World Acquisition Corp (DWAC) that launched in September, 2021. This “Sponsor” company raised $287.5 Million with the intent to later acquire a target company. SEC records show that some controversy surrounded the timing of the offer (strict rule that SPACs could not be formed with the intent to buy a specific target) as well as the timing of some insider trades. But this information regarding impropriety is an important, albeit, side detail in the larger picture.

In the month following the DWAC launch, a Letter of intent (LOI) was extended to Trump Media for $875 Million (total enterprise value of $1.2 billion). The offer was somewhat surprising for a number of reasons. First, the SPAC ownership was created with the help of ARC capital, a Chinese-based company that had a prior history with SEC investigations associated with misrepresenting shell companies. Second, the valuation of the initial offer at $875 Million, was a stretch based on any traditional valuation metric. And third, as discussed above, the timing of the SPAC formation and LOI offer led to an SEC investigation with associated fines/penalties imposed.

Once the target company (Trump Media) accepts the LOI offer to merge with a public SPAC sponsor company, there are many preparations required prior to announcing a public business combination agreement (BCA). At the time of the BCA announcement the sponsor company typically seeks an independent group to provide a “Fairness Opinion” on the offer price to ensure that there is some oversight and protection for the shareholders. The “Fairness Opinion” is submited to the Board of Directors of the Sponsor group, who have a legal obligation to protect the interest of all shareholders including insiders (Class B) as well as public shareholders (Class A). Since there is the potential for a conflict of interest, the BOD seeks a layer of protection from a group of established experts, who ideally possess impeccable credentials, credibility and industry experience. This group evaluates the target company and provides an independent view on the appropriateness of the offer price. Notably, “Fairness Opinions” were not mandatory several years ago when the Digital World Acquisition Corporation first created its SPAC and placed a target price on Trump Media. Nowadays, due in large part to overly optimistic growth projections by target companies undergoing a SPAC transaction, the Securities and Exchange Commission (SEC) is more focused on inflated valuations and target growth projections. To this point, the SEC documents do not disclose that any Fairness Opinion was ever provided for the Trump Media target, and it is highly doubtful that any credible expert would be able to easily justify or support the original $875 Million price ($1.2 Billion total enterprise value).

The valuation of DJT, based on traditional metrics, is a relatively straight forward exercise. SEC documents show that Trump Media expected monthly active user growth ranging from 58% to 33% for the first four years along with revenue growth of 90% to 55%. Importantly, expected enterprise to revenue multiples ranged from 26.8x to 13.3x for years one through five sequentially. To put the valuation in perspective, the enterprise to forward (next period) revenue valuation multiple for other social media companies such as: Meta, Twitter, Pinterest, Snapchat, Reddit or Tencent ranges from 8.0 to 3.6. Trump Media has a TEV (total enterprise value) to Revenue multiple (based on 4/4/24 price) of 984 or 123x to 273x more than other social media companies. This implies that Trump Media (DJT) is currently valued at a massive premium to other well known social media companies . To put this another way, based on the current $3.4 million in revenue and expected growth rate of 90%, they would have approximately $6.4m in revenue for next perod. Utilizing the forward TEV of Meta (8.0), Trump Media would have a market capitalization of approximately $50M. The current market capitalization of DJT (based on 4/4/24 closing price) was $6.3 Billion! This is an approximate overvaluation of 125X. Alternatively, the DJT stock could drop by 99% and still be considered overvalued by current valuation metrics.

This perceived overvaluation may entice some investors to “short” the stock or sell the stock at current levels and then repurchase at a later time (when they believe the price will be at a lower level). But this strategy can go painfully wrong. For those familiar with the GameStop short squeeze saga, consider DJT as a potential GameStop II. Things could get (very) ugly for either side and investors would be wise to simply stay on the sidelines and watch events unfold.

In order to “short” a stock, the short seller needs to “borrow” the stock from an existing long-only investor. For most stocks this is not a herculean task. An investor simply asks his/her broker to short a stock and the broker “borrows” the stock from a willing participant. But Trump Media is no ordinary stock. Whereas the cost to borrow a stock might normally be a few annualized percentage points, the cost to borrow Trump Media is currently set at an annualizedc rate of 550% for existing short sellers. And, according to short sale data provider S3 Partners, new short sellers need to pay as much as 900% annualized interest rate (new record) to short the stock. This implies that for a new short seller, the stock would have to drop by 2.5% per day just to break even!

There are currently 57 million shares in available float (available to trade). Of this amount, 1.67m shares are held by institutional investors (2.9%) and the rest are held by retail investors. There are currently 4.9 million shares currently short and trading volume has been running above 5 million shares per day for the past few days. Unlike, the Gamestop situation a few years ago, there appears to be plenty of liquidity for short sellers to escape within a day, if necessary.

But there are some other issues to address. Mr Trump currently holds 78,750,000 shares (57.6%) before his additional 36,000,000 (potential) earnout shares and given his contractual 6 month lock up, he cannot sell shares anytime soon. Moreover, after Mr Trump receives his additional shares, he will hold 65% of the company, which will be the second highest concentrated ownership percentage of any individual holder with a multi billion dollar company (after Carl Icahn). Finally, the fact that Trump Media (DJT) is a stock that is trading for a value based above $6 Billion, despite compelling data to suggest it is valued far less, demonstrates the power of retail investors to bid a stock up to seemingly unreasonable levels. Although at the timing of this publication (4/5/24), the stock is well off its $71.93 high since its March 26, 2024 DeSpac, it still has the potential for a retail trade rally. The cost to short the stock is 900% on an annualized basis. This is not a stock that an investor can hold for very long without getting burned. Though temptation may suggest that it is easy money to short this stock, the better decision is probably to sit on the sidelines and watch. Nothing good will happen to the new short seller, if many retail investors or even a deep pocketed hedge fund decides to come in strong on the other side.

Joel Shulman

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