mba values essay example

Kellogg Essay Examples

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Kellogg Essay Samples

Kellogg’s MBA essays reflect a holistic approach. Kellogg is looking for both strong academic potential as well as leadership and a track record of involvement. Depth or breadth are valued. The Kellogg essays are essential to showcasing fit.

SBC has four former Kellogg Admissions Officers and multiple Kellogg MBA graduates who deeply know the nuances of applying to Kellogg successfully. If you’d like to speak with one of our Principals about your candidacy, please request a free analysis here.

Successful Examples of Kellogg Essays

Here’s a snapshot of the caliber of expertise on our SBC team .

HBS Admissions Board at Harvard Business School HBS MBA

HBS Admissions Board at Harvard Business School Kellogg MBA

Director HBS Admissions at Harvard Business School MBA, the Wharton School

HBS Admissions Board at Harvard Business School

Director HBS Admissions at Harvard Business School HBS MBA

Admissions Officer at Stanford's Graduate School of Business (GSB) MBA, Stanford's Graduate School of Business (GSB)

Asst Director MBA Admissions at Stanford's Graduate School of Business (GSB) Director MBA Admissions at Berkeley’s Haas School of Business

MBA, Stanford's Graduate School of Business (GSB) Minority Admissions, the GSB Diversity Programs, the GSB

Associate Director MBA Admissions at the Wharton School at the University of Pennsylvania

Associate Director MBA Admissions and Marketing at the Wharton MBA’s Lauder Institute

Director, the Wharton School at the University of Pennsylvania Professional Writer

Assistant Director MBA Admissions at Columbia Business School (CBS) NYU Admissions

Assistant Director MBA Admissions at Columbia Business School (CBS) M.S.Ed, Higher Education, U of Pennsylvania

Associate Director MBA Admissions at Columbia Business School (CBS)

Ashley is a former MBA Admissions Board Member for Harvard Business School (HBS), where she interviewed and evaluated thousands of business school applicants for over a six year tenure.  Ashley  holds an MBA from HBS. During her HBS years,  Ashley  was the Sports Editor for the Harbus and a member of the B-School Blades Ice Hockey Team. After HBS, she worked in Marketing at the Gillette Company on Male and Female shaving ...

Kerry is a former member of the Admissions Board at Harvard Business School (HBS). During her 5+ year tenure at HBS, she read and evaluated hundreds of applications and interviewed MBA candidates from a wide range of backgrounds across the globe. She also led marketing and outreach efforts focused on increasing diversity and inclusion, ran the Summer Venture in Management Program (SVMP), and launched the 2+2 Program during her time in Admissions. Kerry holds a B.A. from Bates College and  ...

A former associate director of admissions at Harvard Business School, Pauline served on the HBS MBA Admissions Board full-time for four years. She evaluated and interviewed HBS applicants, both on-campus and globally.  Pauline's career has included sales and marketing management roles with Coca-Cola, Gillette, Procter & Gamble, and IBM.  For over 10 years, Pauline has expertly guided MBA applicants, and her clients h ...

Geri is a former member of the Admissions Board at Harvard Business School (HBS).  In her 7 year tenure in HBS Admissions, she read and evaluated hundreds of applications and interviewed MBA candidates from a diverse set of academic, geographic, and employment backgrounds.  Geri also traveled globally representing the school at outreach events in order to raise awareness for women and international students.  In additio ...

Laura comes from the MBA Admissions Board at Harvard Business School (HBS) and is an HBS MBA alumnus. In her HBS Admissions role, she evaluated and interviewed hundreds of business school candidates, including internationals, women, military and other applicant pools, for five years.  Prior to her time as a student at HBS, Laura began her career in advertising and marketing in Chicago at Leo Burnett where she worked on th ...

Andrea served as the Associate Director of MBA Admissions at Harvard Business School (HBS) for over five years.  In this role, she provided strategic direction for student yield-management activities and also served as a full member of the admissions committee. In 2007, Andrea launched the new 2+2 Program at Harvard Business School – a program targeted at college junior applicants to Harvard Business School.  Andrea has also served as a Career Coach for Harvard Business School for both cu ...

Jennifer served as Admissions Officer at the Stanford (GSB) for five years. She holds an MBA from Stanford (GSB) and a B.S. in Chemical Engineering from University of Illinois Urbana-Champaign. Jennifer has over 15 years experience in guiding applicants through the increasingly competitive admissions process into top MBA programs. Having read thousands and thousands of essays and applications while at Stanford (GSB) Admiss ...

Erin served in key roles in MBA Admissions--as Director at Haas School of Business at UC Berkeley and Assistant Director at Stanford's Graduate School of Business (GSB). Erin served on the admissions committee at each school and has read thousands of applications in her career. At Haas, she served for seven years in roles that encompassed evaluation, outreach, and diversity and inclusion. During her tenure in Admissions at GSB, she was responsible for candidate evaluation, applicant outreach, ...

Susie comes from the Admissions Office of the Stanford Graduate School of Business where she reviewed and evaluated hundreds of prospective students’ applications.  She holds an MBA from Stanford’s GSB and a BA from Stanford in Economics. Prior to advising MBA applicants, Susie held a variety of roles over a 15-year period in capital markets, finance, and real estate, including as partner in one of the nation’s most innovative finance and real estate investment organizations. In that r ...

Dione holds an MBA degree from Stanford Business School (GSB) and a BA degree from Stanford University, where she double majored in Economics and Communication with concentrations in journalism and sociology. Dione has served as an Admissions reader and member of the Minority Admissions Advisory Committee at Stanford.   Dione is an accomplished and respected advocate and thought leader on education and diversity. She is ...

Anthony served as the Associate Director of MBA Admissions at the Wharton School at the University of Pennsylvania, where he dedicated over 10 years of expertise. During his time as a Wharton Admissions Officer, he read and reviewed thousands of applications and helped bring in a class of 800+ students a year.   Anthony has traveled both domestically and internationally to recruit a ...

Meghan served as the Associate Director of Admissions and Marketing at the Wharton MBA’s Lauder Institute, a joint degree program combining the Wharton MBA with an MA in International Studies. In her role on the Wharton MBA admissions committee, Meghan advised domestic and international applicants; conducted interviews and information sessions domestically and overseas in Asia, Central and South America, and Europe; and evaluated applicants for admission to the program. Meghan also managed ...

Amy comes from the Wharton School of the University of Pennsylvania where she was Associate Director. Amy devoted 12 years at the Wharton School, working closely with MBA students and supporting the admissions team.  During her tenure at Wharton, Amy served as a trusted adviser to prospective applicants as well as admitted and matriculated students.  She conducted admissions chats with applicants early in the admissions ...

Ally brings six years of admissions experience to the SBC team, most recently as an Assistant Director of Admission for the full-time MBA program at Columbia Business School (CBS).  During her time at Columbia, Ally was responsible for reviewing applications, planning recruitment events, and interviewing candidates for both the full-time MBA program and the Executive MBA program. She traveled both internationally and dome ...

Erin has over seven years of experience working across major institutions, including University of Pennsylvania, Columbia Business School, and NYU's Stern School of Business. At Columbia Business School, Erin was an Assistant Director of Admissions where she evaluated applications for both the full time and executive MBA programs, sat on the admissions and merit scholarship committees and advised applicants on which program might be the best fit for them based on their work experience and pro ...

Emma comes from the MBA Admissions Office at Columbia Business School (CBS), where she was Associate Director.  Emma conducted dozens of interviews each cycle for the MBA and EMBA programs, as well as coordinating the alumni ambassador interview program. She read and evaluated hundreds of applications each cycle, delivered information sessions to audiences across the globe, and advised countless waitlisted applicants.

Pizza should be a delicious comfort food. But following our acquisition of ABC Bakes, a manufacturer of pizza crusts, it had become nothing but a source of stress. I had the challenging responsibility of leading the new management team in developing a budget and operating plan for the following year.

The successful development of a budget and operating plan requires a truly cross-functional effort, with contributions from accounting, finance, sales, marketing and operations. However, this management team was new to the company and had never worked together. These individuals were all several decades my senior, and while all of them were talented, accomplished operators, few had been exposed to the rigor of private equity ownership. My key challenge would be the successful cohesion of this cross-functional team to execute against an eight-week timeline, culminating in a budget presentation to my CEO.

First, I organized a kick-off meeting to bring the team together. This meeting was a forum to discuss each team’s responsibilities – and how each function would both depend on and be accountable to others. Informed by the learnings from this meeting, I followed up with a detailed timeline listing deadlines for each group, including when they owed others certain information. I also scheduled a weekly check-in meeting to discuss each group’s progress towards completing the budget.

A challenge I did not anticipate were the clashing incentives inherent in the project. As the investor, I wanted to push the team to commit to an aspirational budget that maximized financial performance. Management understandably preferred a less risky approach given their compensation was tied to meeting the budget. While meeting with the CEO of ABC I expressed that if we didn’t push ourselves, we wouldn’t reach the levels of performance we all desired. The CEO countered that if we set unattainable goals, management would become dejected and unmotivated when they inevitably didn’t meet those goals. Coming out of this meeting, we both better appreciated the other’s perspective, and settled on a budget where we both felt a bit uncomfortable – a good compromise.

In the end, I created a collaborative project dynamic that relied on frequent communication and interdependent teamwork. This successfully led to a measured, but ambitious budget, that was developed in both a timely and effective manner. Significant value was created both operationally and financially, as the company, guided by this budget and operating plan, achieved a 17% increase in revenue and a 49% increase in earnings the following fiscal year. As a leader, I learned the value of open communication and necessary compromise – tools that I continue to apply with my other portfolio companies. These strategies have consistently driven improved teamwork and performance among our teams.

Compassion and empathy are guiding values both personally and professionally. I learned the value of these traits as a child, watching my father handle my uncle’s drug addiction and its impact on our family. Through all the pain he brought, my father cared for and loved him. This demonstrated to me that to understand and help my uncle, you had to approach him with a level of compassion that allowed him to show his best self. I also learned this didn’t just apply to friends and family – you had to show the same respect and understanding to the check-out clerk at the grocery store as you did your boss in the corner office.

I applied this lesson when I got to college and started working at the Bulk Mail Center. I worked alongside a blue-collar workforce, printing pamphlets and newsletters the university distributed. My colleagues had experienced extremely different circumstances than me – most had no more than a high school degree and many had criminal backgrounds. As I worked with them longer, taking time to better understand them as people, barriers broke down, and I was able to see them as caring and intelligent individuals. By approaching them with compassion, I was able to see their best selves and learn from them as a result.

As a PE Associate, I am exposed to many levels of a company’s organization and interact with diverse executives. I utilize an empathetic and compassionate perspective in this position, aiming to identify with employees at all levels and functions of an organization – whether I’m meeting with the COO or walking the factory floor with a production worker. By doing so, I’ve been able to gain a broader perspective on how value is created by every member within an organization. Recently a shift leader at a portfolio company, an immigrant from (Country) with limited English, demonstrated a newly implemented quality-control process to me– a learning I was able to suggest to another portfolio company with great success.

In my personal life, I have demonstrated these values through my work with (group), an education non-profit benefiting underprivileged children. I worked with (group) by fundraising at quarterly events supporting the organization’s mission and helping with an annual Christmas party and gift drive. Through a better education, we hope these children won’t be defined by their current circumstances, but will grow, thrive, and be empowered to become their best selves.

Compassion and empathy allow people to be respected and heard – this makes for better businesses, better communities and ultimately a better world. These will continue to be vital values both as I lead investments in companies and as I contribute to the community around me.

During my third year at TTT, Sam, the Senior on my government audit, was detained by a prior client, and I was left to lead the government audit. This audit was unique as our firm was required to hire two subcontractors—a Staff, Alicia, and a Senior, María—from a minority-owned firm to perform most of the testing, but TTT was responsible for directing the work. Both subcontractors reported to me and I was responsible for managing workflow and reviewing work.

This created a unique dynamic in that María had more years of experience than I did; moreover, she had two years of previous experience with our client. As I began the scoping, I quickly realized that not only would there be significantly more work “in scope” this year, but also the internal control testing needed to be completely redesigned.

The first thing I did was schedule a call with my TTT Senior Manager and Sam to discuss my concerns, both of whom agreed that I would need to redesign the testing. María, however, was indignant at the insinuation that she had executed prior year audits incorrectly. She also expressed concerns about the additional time that might be required to correct the identified issues.

To address her concerns and frustration, I met with María right away. I assured her that the audit in prior years had been flawless but the scoping provided by my firm was incorrect. I also walked her through the new control testing methodology. Ultimately, the redesign would require only a slight increase in billable hours in the current year but would significantly decrease the hours in future years, creating value to both the audit team and the client. I further explained to María that the previous internal control testing regimen did not provide sufficient audit evidence to verify compliance with government regulations, so making these updates early would save us all the inconvenience of having to perform additional testing later on.

This discussion was a turning point in my relationship with María. I acknowledged her strong operational understanding of the client and the audit procedures and she recognized my organizational and strategic abilities. Communication and camaraderie within the team improved ten-fold and the audit operated with great efficiency and speed.

My experience leading María taught me how important it is to maintain open communication and obtain buy-in from the team regarding new changes. I also learned to better leverage the strengths of different team members. Having María’s support made a world of difference as she used her strong relationship with the client to help troubleshoot the implementation of the new audit plan, identifying alternate ways to test the internal controls and contribute to our success.

Many of the values that are important to me today were instilled by my parents throughout my childhood. As entrepreneurs, my parents taught me the need for ingenuity and hard work to get a job done. They also taught me the importance of showing gratitude for the things that I have and empathy towards others.

My parents worked hard to succeed as entrepreneurs, my mom as a healthcare consultant and my dad as a farmer. I found that same self-starter spirit at an early age, always seeking ways to get creative and satisfy an unmet need. From selling candy on the playground in elementary school to starting a business in high school unlocking iPhones, my resourcefulness carried into college where I majored in entrepreneurial management. Throughout college, I started several new ventures that leveraged my skills and interests. For example, after learning from a family friend how expensive swimming lessons were at the local golf club, I earned my instructor’s license and taught private lessons at a much more affordable rate.

While I was fortunate to live comfortably from my parents’ hard work, I learned the meaning of gratitude when my childhood home burned down during a thunderstorm in the summer of 2005. Although the house was a complete loss, I only felt gratitude that none of my family members were hurt. Since then, I’ve known that material things are not important to me. The things that are most important to me are intangible, including my family’s health, time with loved ones, and the sense of security that comes with stable income and housing. To this day, I consider myself incredibly privileged to have the things that I do and try to express that gratitude every day.

Growing up, my parents ensured that I understood my privilege by involving me in numerous charitable causes, such as volunteering at local group homes and at food drives. I continue to seek ways to help those going through challenging times, including my work with the Animal Humane Society. Beyond these volunteer efforts, I take great care to incorporate empathy and compassion into my personal life. Someone once told me that “People won’t always remember exactly what you said, but what they will remember is how you made them feel,” and for that reason I try to show kindness and respect to everyone that I meet.

I want to continue championing these values in my career, and earning my MBA from Kellogg will equip me with the tools I need to lead and empower teams with empathy, compassion, and gratitude. As an active leader and team member, I hope to inspire my classmates to bring empathy, gratitude and compassion into their work.

I began to learn about the power of integrity when I first flipped through Davidson College admissions materials. While immersed in these pamphlets, it was challenging to go two pages without seeing a reference to the honor code and its impact on campus. This emphasis on integrity continued as my class came together for our honor code signing ceremony, as I took self-scheduled finals, and as I left my laptop unattended in the student union. It never ceased to amaze me that this focus on integrity could permeate every aspect of the Davidson experience. From my time at Davidson, the first thing I notice about new communities is whether they place this same emphasis on integrity. In the workplace, this idea comes to life through working under different project leadership. When leaders emphasize the importance of doing the right thing, even if it’s not easy and may not maximize our annual revenue, it trickles down to the daily behaviors of the team. As I ultimately want to lead a portfolio of team-based projects grounded in integrity, a Kellogg MBA would give me the necessary leadership skills to achieve this goal as well as a strong community supportive of this ideal.

The importance of trust became apparent much earlier; I realized that running the soccer ball down the entire length of the field by myself was not an effective strategy. I couldn’t score, and my teammates were understandably frustrated. However, if I passed, my strengths and the skills of my teammates could complement one another, and the team would be much more successful. While trust looks different amongst a team of consultants, the lesson is the same. If one team member tries to own a deliverable individually or independently present every time there’s a client meeting, the team eventually suffers due to a lack of trust. The team also fails to leverage its full range of skills and strengths. At Kellogg I will be working in multiple teams concurrently, each comprised of unique individuals with diverse backgrounds working towards different goals. The opportunity to contribute to and lead this range of teams will further hone my ability to build and facilitate groups that successfully operate in an environment of trust.

My conversations with (student) and (student 2) demonstrated that Kellogg fosters these same values. (Student) highlighted the trust between the administration and students that enables most aspects of Kellogg to be student-led. (Student 2), a Davidson and Kellogg alumna, spoke of her initial concern that a larger community couldn’t replicate Davidson’s focus on integrity. She grew to understand this concern was unfounded as peers treated academics and extracurriculars with focus on doing the right thing and supporting their classmates.

Trusting a 24-year-old engineer to manage a sales territory is a big risk, especially when the customers are demanding surgeons and the competition is far more experienced. Despite these considerations, I was promoted early to a territory manager and tasked with growing a new medical device business.

After finding initial success, I learned that a key product was being divested due to product consolidation. This threatened my business with Dr. Smith, but I was confident that I could leverage our relationship to retain the business. I assured leadership not to worry and even projected sales growth for that product in my annual business plan. Dr. Smith tried a comparable product I offered, but ultimately went to a competitor who inherited the divested product because it was the best decision for his patients and practice.

I learned from this experience to never assume that past success is an indicator for future success. I began to expect adversity and use feedback to constantly improve my customer service. Overcoming this challenge caused me to become introspective with my relationships and career goals. The professional growth and maturity I developed early in my career allowed me to establish myself as a credible and reliable vendor, which led to retaining other at-risk customers and winning new business.

Now, I crave an opportunity to grow as a leader and become a product manager in the medical device industry. A Kellogg MBA will empower me to follow my passion of creating value for healthcare providers by delivering innovative products and solutions. Kellogg offers experiential and design-centric learning opportunities through the MMM program and a collaborative environment, which I enjoyed when I visited campus in the spring. From our tour guides to the participants in the Marketing Strategy class I audited, the students and staff were engaging and helpful.

The Healthcare Enterprise Management pathway feels tailor-made to my career aspirations. Classes such as Healthcare Strategy and Biomedical Marketing will provide me with industry-specific foundational knowledge and electives such as Medical Product Early Stage Commercialization will teach me the technical skills necessary for my career track. I will utilize the broader Northwestern network by partnering with an interdisciplinary team in NuVention: Medical Innovation and gain entrepreneurial experience taking a medical device concept to market.

Kellogg’s vast extracurricular offerings will help me grow personally and as a leader. I look forward to competing in case competitions with the Marketing Club and coordinating events with industry sponsors as a leader in the Healthcare Club. As an avid skier, I am excited about bonding with classmates at the annual ski trip. Kellogg is the best MBA program for me and I look forward to sharing my passion with the Kellogg community.

“What does he even do every day? Why do you and I subsidize his income while we do all the work?” These were the questions that JJJ asked me about another teammate, ABC, seemingly on a daily basis. Last year, the sales territory I led merged with another territory and I was tasked to lead a team of five sales reps producing $10 million in sales. The celebration from the promotion was short-lived when I realized the challenges of managing a team of senior sales reps across an expansive geography.

Our medical device business is very entrepreneurial; we are paid a commission on every sale plus a bonus on growth. JJJ supported our largest account while ABC supported a few smaller accounts but spent a considerable amount of time cultivating those relationships and performing sales calls. As the team leader, I had an obligation to grow our territory each month while keeping our customers satisfied and I knew we couldn’t do that if the internal strife on our team continued.

To address the conflict, my strategy was to speak with both individuals and then host a team meeting to collaborate on creative, growth-centric adjustments to the compensation plan. JJJ and I had constructive conversations reminding each other that we are tasked with growing every account in our territory, not only the largest ones. ABC and I discussed the importance of communication and transparency; we talked about his role in supporting our largest accounts and communicating with the whole team on sales activities and ongoing deals. At our team meeting, I introduced a compensation plan where a portion of bonus commission would be awarded, based on merit, to the teammate who closed the most new business that quarter.

The modified compensation plan was a success and created value both internally and externally. Team morale was noticeably better; with the new growth-based incentive, we spent less time focusing on each other and more time focusing on our targets and driving new business. I knew the compensation model would have a lasting impact when two other territory leads contacted me about implementing it for their teams. As an added benefit, senior management was impressed that we worked through these problems without their intervention. Through this experience, I learned that in times of conflict, leadership is more about listening than prescribing. I continue to apply this philosophy when I coach my junior reps on overcoming objections and closing new business. We encounter unique business challenges daily that require empathy to navigate. As a growth-minded leader, I will bring my style of empathetic and creative problem-solving to Kellogg.

Feeling the weight of every eye in the room, I took a calming breath and began my presentation. I was outlining my team’s next initiative to a group of product managers, directors, and VPs from across the company, and it was the first high-stakes test of the public speaking strategies I’d been working on for several months. Public speaking had never been my specialty, but as I progressed in my career I had to present more frequently in front of larger, more senior audiences. I could tell I wasn’t projecting the same gravitas as my colleagues, and my manager agreed this was something I should address in order to advance.

I took a two-pronged approach to improving as a public speaker: I looked for outside help to learn new techniques, and I turned to introspection to understand what triggered my anxiety. I joined Toastmasters, attended improv classes and seminars, and started a journal to reflect on my development. I also volunteered to be a teacher with my director and the senior VP for our department. This allowed me to practice speaking in front of senior managers in a low-stakes, non-work environment.

My efforts created a positive feedback loop: I could tell I was improving, which made me more confident, and helped me improve faster. I built stronger relationships throughout the organization, which allowed me to feel more confident speaking in front of colleagues whose opinions I valued. As a result of my preparation, my big presentation was a success, and my manager commended me on my improvement. I’m proud of the headway I’ve made, and there will be many opportunities for me to continue gaining confidence and growing as a public speaker through Kellogg’s student-driven culture and focus on empowering students to lead.

I want to grow at Kellogg in new areas, too, and approach them with the same resourcefulness and tenacity. Discussing Global Lab with an alumna got me excited to learn about solving business problems in a real-world, international context. Speaking with students during my campus visit inspired me to build relationships through the Women’s Business Association’s peer mentorship program and cultivate community at Kellogg by organizing events like Ski Trip and the Charity Auction Ball. As an officer in the Tech Club, I’ll develop my leadership skills, and joining Net Impact will help me contribute off-campus by sharing what I’ve learned through the Inner City Mentoring Club, which has a similar mission to .

I’m excited to take advantage of all these opportunities during the 1Y program. While a year goes by quickly, 1Y alumni have told me that it’s just enough time to focus on personal growth while still maintaining my career trajectory.

Errors in economic consulting are sometimes worth millions; in antitrust litigation, defense attorneys entrust my team with finding these expensive errors. Often these cases are thousands of pages of industry reports, data methodologies, and client strategy documents—our job is to find where something was wrong. On one such case, I was tasked with managing a team of unfamiliar faces from outside my LA office. Motivating this new group throughout the routine of casework was a new challenge for me.

Initially I stressed the importance of the details, since minor errors in analysis could change the trajectory of the case; our diligent review was essential to success. Initially, the project hummed along, but a challenge soon emerged. One of my team members, “Bill,” was several years my senior with a higher title, and didn’t appreciate his reduced role on this project. Although the chain of command had been established, he subtlety attempted to circumvent me and seek tasks from my boss. Sensing his frustration, I decided to delicately confront Bill without turning the situation toxic. I didn’t reprimand him, but instead thanked him for his willingness to take a role beneath his normal responsibilities; I even confided to him that this was an important opportunity for me and asked if he had any managerial advice. After our conversation, he recommitted to the team and even became my second in command.

Our commitment eventually paid off: we found a costly blunder. The opposing economist had innocently confused “the San Francisco metropolitan area” with the city of limits of San Francisco and correcting this seemingly minor error in his model decreased the predicted damages by almost $30 million. With our successful outcome, the partner on the project called me into his office to thank me for my effort on this project. Although my team members had already dispersed back to their respective offices, I asked if he could call and thank Bill and the rest of the team as well. As someone who hasn’t always held the manager role, I appreciate the satisfaction that comes from simple acknowledgement of work done well.

This experience taught me that there is no single prescription for leadership. My style for managing self-motivated consultants shouldn’t mirror my style as captain of my co-ed soccer team. In this situation, my team didn’t need someone to tyrannize, but someone to galvanize them as the case progressed. I also learned that success sometimes comes at the expense of my own ego; I built the team’s trust by my willingness to take on even the simplest task to inch us toward completion. While my leadership style will evolve as my responsibilities grow, a key tenant of my leadership style will always be adaptability.

SBC’s star-studded consultant team is unparalleled. Our clients benefit from current intelligence that we receive from the former MBA Admissions Officers from Kellogg, Booth and every elite business program in the US and Europe.  These MBA Admissions Officers have chosen to work exclusively with SBC.

Just two of the many superstars on the SBC team: Meet Beth who held the position of Director of Admissions for Kellogg’s Full Time MBA program selecting candidates for the 2-year, 1-year, MMM and JD MBA programs.

Meet Kim , who was an Senior Associate Director of Admissions at Chicago Booth.

Tap into this inside knowledge for your MBA applications by requesting a consultation .

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3 unconventional steps to writing great mba essays.

The essay component is arguably the most crucial piece of your business school application. When done right, a compelling story can help counterbalance weaker aspects of your candidacy. Unfortunately, the AdCom member reading your ... →

Which program are you applying to?

Mba personal statement examples.

Get accepted to your top choice business school with your compelling essay.

MBA Personal Statement Sample Essays & Tips

Your academic record, GMAT scores, and GPA are important factors in the MBA application process. But, more than that, business schools ultimately care about who you are and whether you would be a good fit for their program. This is where your application essays come in. The goal here is to complete the picture that your scores and stats began sketching. Take your time when writing these essays. They will form the image the admissions committee will see before they meet you at your interview. Write, edit, and edit again. Be sure there are no spelling or grammatical errors in your essay. You want your portrait to be clean and clear. Once you are satisfied with your essay, ask a trusted friend, mentor, or admissions pro to read it. A fresh pair of eyes can often see things that you can’t.

7 tips for creating the best MBA essays

Here are some important things to remember when writing your MBA essays.

• Show who you are in a background essay Use this opportunity to reveal your values and personality, the obstacles you’ve overcome, and the seminal experiences that have shaped you into the person you are today. No two people have the same history. Use stories and examples to make your background bright and stand out to demonstrate what makes you special. Discuss how your history has brought you to this point. What is there in your background that compels you to pursue an MBA at this time?
• Show your direction in the goals essay Use this opportunity to show that you have clear direction and purpose based on experience and planning. Business school is not another opportunity to “find yourself.” Even if you have had one career path and will use your MBA to launch another career, this essay must describe the reasons behind your career-change, your new goals, and how the program will help you achieve them.
• Use your optional essay to explain negatives in your stats If your GPA was lower than you would have liked early in your undergraduate education, use your essay to show how you learned from this experience. Everyone makes mistakes. How you deal with your mistakes shows a lot to the admissions committee – determination, discipline, success, resilience, and breadth of experience are qualities that will serve you well in your MBA studies and later in life. Be sure that you explain your negatives and don’t try to justify them. Show that you understand the mistake you made, learned from it and changed as a result of processing the experience. That response shows maturity. Justifying – instead of learning or changing – is a sign of immaturity. MBA programs want mature adults. Almost all of them have made mistakes.
• Say what you mean, and mean what you say Admissions committees read thousands of essays during each admissions round. A concise, well thought-out essay will have them reading yours to the end.  You need examples and stories to support your statements and make your essay interesting and readable. Each of these needs to be to the point. These professionals are trained to spot an essay that is full of fluff and without substance.Avoid rambling and the use of keywords that you think the reader wants to see. A non-substantive essay will lead the reader to conclude that you, too, are without substance.
• Find your passion This relates to tip #4 above. You want to grab the reader right away and create an essay that will keep their attention to the very end – and leave them wanting to meet you and get to know you even better. In other words, offer you a coveted interview! Find a theme, and weave it throughout your essay. If you can identify a passion that you had from an early age and follow it through the different stages of your life, you will have an interesting, readable essay. Connect your passion to your childhood and you professional and extracurricular experiences and accomplishments. Demonstrate how your passion will influence your future career and serve the community at the school you want to attend.
• Focus on your professional experience and achievements Not everyone has a passion that they have carried with them throughout their life. However, since you are planning on attending an MBA program, you must have had professional and personal achievements. Highlight your professional skills and successes, as well as personal accomplishments. Show how these experiences and achievements have brought you to this point, and how they have influenced your long-term plans and reasons for pursuing an MBA.
• Highlight your experience in your EMBA essay An applicant to an Executive MBA program is an executive or manager currently in the workforce, usually with at least eight years of business experience. As an EMBA student you will be expected to excel in your coursework while continuing to hold down your full-time job. You must demonstrate significant leadership, impact, potential, and the legitimate need for the degree to be accepted. Highlight your current responsibilities and recent achievements, as well as your skill sets. Discuss your goals and how an EMBA will help you reach them. Include how you will positively impact the community at the program you are applying to.

Read MBA Personal Statement Examples

Now that you have the tools to write your compelling essay, check out our sample MBA application essays to see what you will be able to accomplish.

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How to Define Your Values for MBA Essays

May 19, 2021

UPDATE: This article was originally posted on April 27, 2020. It has been updated with new information and tips below. 

Values essays may be a challenge, but business schools use them for a reason: they want to see who can truly and genuinely justify their career path and goals.

For a number of MBA applications, such as Stanford ’s “What matters most to you, and why?”, Kellogg ’s “What values are important to you and how have they influenced you?”, or INSEAD ’s “Give a candid description of yourself,” you are required to self-reflect and find the values that underlie your career goals and experience . For those who are used to solely emphasizing tangible accomplishments, this can be quite a difficult task. 

This is why we’ve compiled some suggestions for communicating values clearly so that you can leverage these kinds of essays to your advantage. By answering the following questions, you can build a foundation to illustrate yourself as a unique candidate through your values.

What makes you YOU?

Try to write down the core aspects of your personality, including strengths and weaknesses (especially as many applications require you to discuss weaknesses and failures , as this shows humility and growth). Think about your main accomplishments or challenges, and how aspects of your personality influenced you to act. Consider the things that people you work with and care about most have mentioned to you about your personality.

You don’t need to limit yourself to the professional sphere – in fact, it is better to illustrate both personal and professional examples and ideas in these kinds of essays (as the adcoms want to see the things that really drive your actions overall).

If you’re having trouble getting started, or aren’t sure you’ve really identified the right path forward, family members and close friends can be an excellent resource to help you zero in on the best topic. Ask them what are the most defining aspects of your personality and to provide some examples of when they have observed this.

What has driven your personal and career choices?

Take a look back at your personal and professional experiences to identify the “tipping points” in your life. Think about the main choices in your life, and why you made them . What has led you to the point you are at now? 

Thinking about this progression and writing down the main mile-markers that have guided it will be very helpful in thinking about the most important crossroads of your life and what motivations lie behind them. 

What are the most impactful moments of your life?

In what moments in your life did you feel most engaged or fulfilled? Have you overcome any challenges that marked your identity? What events have really touched you or made you think differently about your life and/or career? 

Questions like these can help you get to the heart of the ideas that resonate with you most , and will help you discuss the motivations and influences that are behind your own desired future impact.

Why does all of this matter?

Once you have decided on the main ideas that are the most relevant to your application, you can start to expand upon those and prepare to write about them by establishing their importance . 

Doing this is necessary to prove your points and show the reader the bigger context of your values. 

TOP TIP : Regardless of which topic(s) you choose, make sure they are genuine and that you can point to specific moments in your life during which you have acted on this value. Without concrete examples of your motivations and values, your essay will neither be convincing nor memorable.

For each of your main values and characteristics, write down why they matter. In doing this, try to think about change . What changes have these concepts brought to your life and career, and how does this demonstrate progress? Or, what lessons have they taught you and why are those lessons significant? Then, try to establish how you will use these lessons/changes in the future – in what ways will they change your future actions and what impact will this have?

How do your main characteristics and values relate to your top schools?

Now, depending on the schools you are applying to, you will have to decide which of your top values and characteristics relate best to the school’s values and opportunities . Therefore you will first have to do some research for each school to determine what they are looking for. 

For example, if you are applying to Kellogg, where community service is a core value, it would be advised for you to focus on values like “giving back.” If you are also applying to INSEAD, where diversity and globalism are key, it might make more sense to switch your focus a bit to focus on “inclusivity.” 

TOP TIP: choose a theme for answering these essays so that your values and personality traits make sense to the reader . Even if you choose multiple traits or values to highlight, it will be a lot easier for you to write a coherent essay if they are all related somehow. For example, if you want to focus on your values of empathy and integrity, you can connect these ideas by saying that you are a good team-player because of these facets of your personality. 

What should you avoid in values essays?

Values essays are particularly difficult to write, so there are a lot of common mistakes that applicants make in writing these kinds of essays that fail to make them stand out from the rest. As you brainstorm how you will write about your values and characteristics, it’s important to think about some of these easily committed errors.

Don’t be vague  

Values are inherently abstract and subjective, so it is extremely difficult to paint a vivid, memorable picture to the adcom about how you implement those values in your own life and career. However, you must find a way to illustrate them clearly . 

Although the value itself may be a vast concept, throughout your response you will show the reader what it means in your context through examples and lessons learned. 

Don’t choose too many ideas for one response

Another way you will write a coherent essay that sticks in readers’ minds is by keeping the structure simple. 

Depending on the response, you want to focus on one, and no more than three, main values or characteristics . This will ensure you have the space to elaborate on what your values mean to you, give examples, and discuss lessons learned.

Don’t use cliches

While you may think that common hooks like “I want to make a difference” or “I am passionate about social impact” may engage the reader, in fact, this is not the way to highlight your uniqueness. Instead, be specific, stick to your own context and lessons learned, and be yourself .

Crafting your ideal values essay

In many cases, a question that asks you deeper questions is a great opportunity to really shine and discuss the significance of your personal approach, experience, and goals. However, we know this can be an overwhelming process.

If you still find yourself struggling with these issues, we are happy to help! Our MBA essay editors at Ellin Lolis Consulting have the expertise you need to identify the right stories and approaches to discussing leadership for each school you’re applying to. We can help you polish your essay to really make your leadership experiences shine. 

Even more importantly, we can help you effectively highlight your desire to grow as a leader in your top MBA program and the global world of business beyond. After all, as Kellogg’s admissions point out , growth is a challenge confronted by every organization – and every leader. 

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Kellogg Application tips: Written and video essays

Editor’s note: This article was published during a previous year’s admissions cycle. For the latest information on essay prompts for the 2023–2024 application, please see this post .

By Brittany Wisniewski, senior associate director of admissions    As you move through the application process , one of the most important aspects is telling your personal and professional story as fully and authentically as possible. Each part of the application provides an opportunity for you to share what makes you unique. When you are submitting your written essays and optional video essays, consider examples that demonstrate who you are, what drives you and what you plan to achieve as a future Kellogg Leader .  

Written essays 

The application will give you two prompts for written essays: 

• Kellogg’s purpose is to educate, equip and inspire leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn?  
• Values are what guide us in our life and work. What values are important to you and how have they influenced you? 

Today’s changing business landscape demands leaders who possess a blend of analytical, creative and social intelligence and who can uplift teams to their full potential — those are the candidates we at Kellogg are looking for. Know that there are no perfect answers to our essay questions. Instead, when you are writing your essays, think about how you can leave your mark on Kellogg and the world.   

Optional video essays 

New this year, you can complete video essays after you submit your application and payment. While the video is an optional component, this is a great opportunity to tell us more about you  and explain why Kellogg is the right place for you.   

The video portion of the applications will include three questions, each designed to help you showcase your personality and share some of the experiences that brought you to where you are today: 

• Introduce yourself to the admissions committee. 
• What path are you interested in pursuing, how will you get there, and why is this program right for you? 
• This question will be based on a challenge you've faced and what you've learned from it.

Please note, video essays are due 96 hours after the application deadline.  

Learn more 

At Kellogg, we believe in a holistic approach to the application process. We look at all areas of a candidate’s application. For us, this is much more than a test score, essay or job title. All applicants have unique strengths and attributes. Please make sure we see and hear everything that makes you special.   

If you are ready to become a Kellogg Leader, complete your application today . 

To explore more application tips or learn more about Kellogg, visit our admissions site  or sign up for an event to speak to an admissions officer. 

Good luck, and we look forward to seeing your application soon! 

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20 Great MBA Application Essay Samples (With Links)

Want to ace your MBA application? A stellar essay can be your golden ticket.

With elite business schools like Harvard and Stanford boasting acceptance rates as low as 10% and 6% respectively, every aspect of your application counts. While GPA and GMAT scores matter, your essay can be a game-changer. Recognizing its weight, we’ve gathered top-notch MBA essay samples, endorsed by admission committees from premier institutions. Dive in and let’s craft that standout application!

What is an MBA Application Essay?

An MBA application essay is a detailed write-up about your personal and professional goals and aspirations. It also explains how the MBA program will help you attain your objectives for the future. Your essay is your one shot to convince the admission committee to consider you for the initial interview.

What Admission Committee Look for in an MBA Essay?

• Academic ability
• Impressive work experience
• Career Course
• Authenticity of goals
• Competencies, leadership , dedication, challenges, and growth
• The right reason for pursuing an MBA
• Your compatibility with the culture in which the program is being offered

If you want to learn more, here is the complete guide on how admission committees process MBA applications.

20 Great MBA Applications Essays Samples

Now you have known that what makes a great MBA admission essay, the next step is to write one for yourself. Before writing, check out this list of expert-vetted MBA application essays that secured admissions to top-rated business schools in the world. Admission consultants have shared these samples and they can be helpful if you read and analyze them carefully. If you’re completely unsure about how to get started, there are also custom essay writing services that can help you structure your essay with the help of professional editors.

Sample 1: Leadership-focused MBA application essay

This sample is particularly focused on leadership traits. If your essay is about explaining your leadership quality experience, this sample is right up your alley. The best thing about the essay is that it is written in a simple, engaging, and humorous style. It defines a great experience in a very conversational style.

Sample 2: Self-focused MBA application essay 

If you are asked to write about your strengths, weaknesses, aims, and goals in your application essay, this sample will help you. The applicant who wrote this got accepted to the INSEAD business school. It doesn’t merely describe her strengths and weaknesses, but it presents a complete picture of herself as a person. It highlighted the events and incidents that shaped her personality.

Sample 3: Life-hardships-focused MBA application essay

If you want to explain your life’s hardships and the events that turned you into an ambitious person, this sample is for you. In this application essay, the candidate has defined three phases of his life and how he survived through each adversity. He beautifully explained why the MBA program is important to his future.

Sample 4: Continuous growth and learning-focused MBA application essay

This essay was submitted to Harvard Business School. The best thing about this piece is that the writer has explained her learning and professional development journey in a very sequential and engaging manner, which is truly admirable. A useful thing to remember about the MBA essays included in this list is that you can merge them into a single printable and perfectly formatted file with Sodapdf or another PDF editor. Having all of them stored in a single PDF is going to be quite helpful when it’s time to write your piece. But guess what? There are more examples to explore below, so let’s keep going…

Sample 5: Best MBA application essay for low scorers

Have a low GPA? What would you write about academics in an MBA essay to convince the admission committee? Do not overthink! MBA essay is not all about high achievements and sterling background. It is also an opportunity to atone for your past mistakes. This MBA essay was written by a student who obtained very low academic grades, yet got admitted to her desired business school. Her turning point? A powerful application essay.

Sample 6: A guitarist’s application essay for the MBA program

Suppose you are ambitious in a skill or profession that has nothing to do with the MBA program, yet you need the degree for certain reasons. How would you showcase that irrelevant skill in your MBA application essay? This sample essay will show how you how. A guitarist who got selected for the MBA program wrote this one. The applicant has intelligently defined his passion for guitar as a way of developing discipline, determination, leadership, and success. He explained how his passion affected his academics and how the guitar helped him cope with the challenges.

Sample 7: An engineer’s essay for MBA application

If you come from a technical or engineering background and have the ambition to pursue an MBA degree to boost your engineering career, this sample essay will help pave the way for you. This essay was submitted by a mechanical engineer to Harvard Business School. The writer explained how his engineering experience motivated him to pursue an MBA and how the program is important to his long-term goals.

Sample 8: Harvard Business School MBA essay

This essay was written by a candidate who got accepted to Harvard Business School. Check it out to know what the prestigious academic institution looks for in your essay.

Sample 9: Wharton Business School MBA essay

This essay has been honored as one of the best MBA essays ever received by the Wharton Business School in Pennsylvania. Check out the structure, organization, and flow, and adapt the same to your essay.

Sample 10: Columbia Business School MBA essay

The Columbia Business School’s admission committee shared this MBA essay. They explained why the applicant who wrote this was instantly accepted to the program and why they appreciated its content.

Sample 11: Stanford Graduate School of Business MBA essay

This essay was written by a candidate who got accepted to Stanford Business School for an MBA. If you are aiming to get your MBA at Stanford, this sample will give you a deep understanding of what convinces the esteemed school’s admission committee to accept applicants into their fold.

Sample 12: University of California Business School MBA essay

This sample was taken from a pool of successful MBA application essays submitted to the University of California business school. Read it carefully and analyze its structure, words, and substance before you compose your own fantastic MBA essay.

Sample 13: University of OXFORD business school MBA essay

If Oxford Business School is your target destiny for earning your MBA, then check out this outstanding application essay. The person who wrote it managed to grab the admission committee member’s attention.

Sample 14: London Business School MBA essay

This essay was written by a candidate who got accepted to the London Business School. The school’s admission consultant shared this sample as a reference to other MBA aspirants. This piece will specifically help you understand the tone, writing style, formatting, and overall flow of the MBA application essay that meets the school’s standards.

Sample 15: A goal-oriented MBA application essay

Sometimes the MBA admission portal may demand an essay specifically focused on your future goals. In such a case, you must be very sure about yourself and must convey your goals and future directions based on your experiences and planning. Check out this sample to get an idea of how a successful candidate writes about personal goals.

Sample 16: Executive MBA essay

This successful MBA application essay was submitted to the MIT Sloan Executive MBA Program. EMBA essay requires you to show strong potential, impact, leadership, and the ultimate need for the program. Read this essay if EMBA is on your horizon.

Sample 17: MBA video essay

Many business schools are turning to video-based essays for MBA applications. A video-based essay is a better option to express yourself directly to the admission committee. A successful candidate for the Kellogg School of Management submitted this sample. Listen to the video and appreciate how beautifully the applicant has explained his journey from beginning to end. Want to learn more about video MBA essays? Here is a complete guide.

Sample 18: Short-answer-based MBA application essay

Some business schools require candidates to respond to short questions to get insights into their personalities and suitability for the MBA program. More or less, most of the questions revolve around the same theme. The key to success is to grasp the intention of the admission committee behind the questions and to stick to your identity . These successful answers submitted to the Tepper School of Business will help you in formulating your answers.

Sample 19: MIT Sloan School of Management

This essay was submitted by a successful candidate for the MIT Sloan School of Management MBA program. See how this applicant smartly answered the essay questions.

Sample 20:  Michigan Ross School of Business MBA program

The Michigan Ross Business School asks a diverse range of questions from candidates to analyze their competencies from multiple perspectives. If Michigan Ross is where you intend to get your MBA, this essay submitted by a candidate who got admitted to the school’s MBA program will help keep you on track.

What Should be Included in the MBA Application Essay?

• Your background: What shaped you into what you are now? Including ethnicity, obstacles, and struggles.
• Self-reflection: Your values, characteristics, strengths, and weaknesses.
• Your goals : How do you envision your future?
• Aspirations: Why MBA is important to you and how this program will help you in shaping your future?
• Justification: If you have low academic grades, explain the reasons you did not do well and what you learned from it.
• Experience and achievements: What have you achieved so far?

These are the significant components of an MBA essay. Just adjust the sequence, play with words, and come up with a persuasive yet realistic picture of yourself.

What Makes a Great MBA Application Essay?

• Be school-specific. Explain why you are passionate about the MBA program of the school to which you’re applying.
• Avoid edition. Write simply and engagingly. Let the reader read a meaningful story about you.
• Make it 100% typo-free. Grammatical errors and typos will ruin your essay. Apply standard essay format and structure guidelines , scan your piece several times for errors, get it reviewed by an expert, and present a very professional piece to the admission committee.
• Be original. Do not copy-paste from any source. Strictly follow plagiarism guidelines.
• Write an overwhelming introduction to urge the reader to keep reading and conclude your essay with a strong declaration.
• Be authentic. Write what you are, not what the committee wants to read.
• Be concise, as many schools impose a limit on the essay word count .

Do you want more tips? Here is a complete guide to writing a compelling MBA application essay.

The application essay is a core part of the admission process in the increasingly competitive MBA program. If you do not want to miss the chance of getting selected, you need to know what will make your essay stand out . The expert-vetted list of MBA application essay samples we cited here worked for the top business schools. Learn them by heart, and who knows, it may work for you too. Put your other activities aside, read and analyze the list carefully, and start writing your MBA essay to land in your dream business school.

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• Northwestern Kellogg School of Management Essay Tips and Examples

July 19, 2023

Jeremy Shinewald

Northwestern Kellogg 2023–2024 Essay Tips

Required essay 1: kellogg leaders are primed to tackle today’s pressing concerns everywhere, from the boardroom to their neighborhoods. tell us about a time in your life where you’ve needed a combination of skills to solve a problem or overcome a challenge. which skills did you use what did you accomplish (450 words) .

Challenges and obstacles can be powerful learning opportunities. Kellogg wants to learn three primary things here: (1) what are some of the key skills and strengths you already possess, (2) how do you apply them and use them synergistically, and (3) how do you act (and react) in situations that do not go as planned. You of course want to convey that you are not easily discouraged by setbacks and instead use them as learning tools or stepping-stones on your path forward.

For this essay, you could discuss a one-time occurrence or an ongoing issue that you deal with regularly (and have learned to “overcome” when it arises). And because the school does not stipulate that the challenge you share be strictly professional or personal, you should consider every possible option you have from the various facets of your life—your workplace, academic background, family, personal life, community engagements, and so on. Also, the problem could be something you faced alone or as part (or leader) of a group. We recommend using a narrative approach to present your story, but in addition to clearly explaining how you approached and prevailed over the challenge at hand, ensure that you detail the inner workings of your decision making—the thought process and motivation(s) behind your actions. This way, the admissions committee will get a clear impression not only of what you accomplished but also of the abilities and aspects of your character that enabled your success. And be sure to not focus solely on one skill; the prompt specifically notes “a combination of skills,” so you will need to describe a situation in which you drew from different areas and capabilities to create synergy.  

With just 450 words for this essay, you have limited space, but if you can work it in easily, consider mentioning a skill that you could gain at Kellogg that would have made your experience easier or somehow more successful. Similarly, Kellogg does not specifically ask you to explain what you learned from the experience, but if word count allows enough for you to include this element in your essay, we would encourage you to do so. This would demonstrate to the admissions committee an advanced level of self-awareness and highlight your ability to learn from obstacles, rather than be daunted by them. 

One final note: do not be afraid to reveal a weakness or error on your part. Although this is not a “failure” essay, if your own actions helped create the problem or you failed to see the obstacle right before you (and should have), you should not shy away from an honest discussion of your responsibility. Such incidents are usually very effective learning opportunities and could therefore make for a compelling essay.

Required Essay 2: At Kellogg, our values are based on research that concludes organizations comprised of leaders with varied backgrounds and perspectives outperform homogeneous ones. How do you believe your personal and professional experiences to date will help to enrich the Kellogg community? (450 words)

At its core, this is a kind of diversity, equity, and inclusion essay, which many top schools are introducing this year (if they did not already have one). Kellogg is directly stating its belief that when people who represent a diversity of experiences, viewpoints, and capabilities work together, the results are better than those produced by teams of individuals who are more similar than different. The admissions committee is not asking you to comment on this part of the prompt specifically, though, but rather to keep it in mind when formulating your response. Your job with this essay is to convey the special attributes you possess that would be additive to the Kellogg learning environment and community by describing the situations and circumstances that have helped you develop them. Although your personal background, strengths, and abilities might overlap with those of other Kellogg applicants in some way, you can differentiate yourself here via the stories you choose to illustrate them. 

A good way to start identifying your best options for this essay is by making a list of things you believe are notable about you and that would be helpful to have in an MBA environment and then pinpointing the experiences you have had that engendered these qualities. As the prompt notes, you can draw from both your career and your personal life. Look for and especially consider experiences from your past that not only allow you to discuss your strengths and standout characteristics but also involve situations in which you worked with or alongside individuals who were different from you. If you can show the admissions committee concrete evidence that you know how to collaborate and communicate effectively with diverse coworkers, clients, and/or team members, your essay will be even more powerful. 

You will then need to demonstrate both self-awareness and a thorough understanding of the Kellogg MBA experience by drawing connections between (1) what you have done and who you are and (2) what you can subsequently provide at the school as a member of its community. To do this effectively, you will need to truly familiarize yourself in depth with what the Kellogg MBA experience is like. Go beyond the school’s website and published materials and connect directly with students, alumni, and other people who can provide firsthand, insider knowledge. Absolutely visit campus if at all possible, and sit in on a class. Read news articles about the school as well as student blogs, check out Kellogg’s YouTube channel , and, if offered, attend admissions events in your area. As you do all this research, look for places where your skills, strengths, and personality would not just fit but also contribute in some way. You want to make sure that in your essay, you are not merely showcasing traits, events, and achievements that you think are interesting or singular. They also need to clearly fit with Kellogg specifically. 

To further familiarize yourself with the Kellogg program and get an insider’s perspective on its academic program, unique offerings, social life, and other key characteristics, be sure to download a complimentary copy of the  mbaMission Insider’s Guide to the Kellogg School of Management .

Reapplicants: How have you grown or changed personally and professionally since you previously applied and what steps have you taken to become the strongest candidate you can be? (250 words) 

Whether you have improved your academic record, received a promotion, begun a new and exciting project, increased your community involvement, or taken on some sort of personal challenge, the key to success with this essay is conveying a very deliberate path of achievement. Kellogg wants to know that you have been actively striving to improve yourself and your profile, and that you have seized opportunities during the previous year to do so, because a Kellogg MBA is vital to you. The responses to this essay question will vary greatly from one candidate to the next, because each person’s needs and experiences differ. We are more than happy to provide one-on-one assistance with this highly personal essay to ensure that your efforts over the past year are presented in the best light possible.

Additional Information: We know that life is full of extenuating circumstances. Whether you want to explain gaps in work experience, your choice of recommenders, inconsistent or questionable academic performance or something else, you can use this section to briefly tell us anything we need to know about your application. (280 words) 

However tempted you might be, this is not the place to paste in a strong essay you wrote for another school or to offer a few anecdotes that you were unable to incorporate into any of your other essays. Instead, this is your opportunity, if needed, to address any questions an admissions officer might have about your candidacy. We encourage you to download our free  mbaMission Optional Essays Guide , in which we offer detailed advice on when and how to take advantage of the optional essay, along with multiple sample essays, to help you mitigate any problem areas in your profile.

Video Essays: We’ve read your essays, we’ve read your resume — now we want you to bring all that to life in a video. Show us the person behind all those carefully crafted words. The video will be comprised of three questions, each designed to help you showcase your personality and share some of the experiences that brought you here today.

We find these videos to be a great opportunity for you to tell us more about your story, experiences and why kellogg is the right place for you., here are some things to keep in mind as you prepare to complete this section:, video essays are due 96 hours after the application deadline., a video essay link will appear on your application status page after you submit your application and payment., you will need an internet-connected computer with a webcam and microphone, the video should take about 20-25 minutes to complete, which includes time for setup., after submitting your application and payment, you will be able to access the video essay through your application status page., here are some additional tips:, there are practice questions that you may complete as many times as you like to get comfortable with the format and technology. the practice questions and experience will simulate the actual video essay experience, so this is meant to be a useful tool to help you feel prepared., we encourage you to practice so you are comfortable with the format once it is time to complete the official questions. you will not have an opportunity to re-do the answer to the official video essay questions., you will have 20 seconds to think about the question and up to one minute to give your response..

During a Q&A session at a past mbaMission annual conference, a Kellogg admissions representative explained that the school’s video component sprang from the admissions committee’s desire to actually see and hear the applicants they were evaluating. Given that Kellogg’s interviews are conducted by alumni, the video is the committee’s only “live” interaction with candidates. Keep this in mind as you tackle this segment of the application, and make being authentic and natural your primary goal. Kellogg is not looking for the next viral TED Talk presenter or late-night TV host. They just want to get to know you as a unique individual who may one day join its community. 

So, start by taking a deep breath. We understand that these video essays can make you feel like you are being put on the spot, but Kellogg is really not trying to scare you. The admissions committee simply wants a more dynamic representation of your personality than a written essay can provide. You cannot answer any of the school’s video questions incorrectly, so do not concern yourself with trying to give the “right” answer. Just respond to each query honestly, as smoothly as you can (despite any nervousness you may be feeling), and be yourself. 

In the past, Kellogg has provided the questions applicants would encounter in the application’s video segment, but this year (at least at the time this post was written), the specific questions posed are unknown. Do not let this panic you. The core reason for this component is still to put a face to a name for the admissions committee and to see how you communicate and conduct yourself when questioned in this way (very similar to how you will eventually be interviewed by recruiters as a Kellogg student). Not knowing the questions beforehand just ensures a higher level of spontaneity and therefore authenticity. We would not be surprised to learn later that candidates were asked similar questions to those posed in the past, which focused on introducing oneself, one’s career goals, one’s interest in the Kellogg MBA program, and a challenge one has faced—pretty basic stuff for an MBA admissions interview, really. 

Remember to speak with energy and enthusiasm. You are trying to connect with others, so charisma is welcome, and a little less rigid and traditionally “professional” demeanor is okay. Forego any fancy or dramatic tactics, and just be as natural and authentic as possible. As they say, you only have one chance to make a first impression, so dedicate some time to prepping (just in case) to ensure that your introduction is engaging, substantive, and true to who you are. 

Even though you do not know exactly what you will be asked, you can still practice and prepare to some extent. We encourage you to download a free copy of the mbaMission Interview Guide , which includes a list of 100 common MBA interview questions that you can use in getting comfortable with responding to the types of queries you will likely encounter for these videos. And even though this is not an official Kellogg interview, our school-specific Northwestern Kellogg Interview Guide could still be a helpful resource. One minute is not very long, so run through several practice sessions—perhaps in front of a mirror—to get a sense of how quickly those 60 seconds will pass when you are in front of the camera. Although you can prepare as much as you want, you get only one chance at the recording. If you stumble while answering or ultimately are unhappy with your answer, unfortunately, you cannot do anything about it. You will not be able to rerecord your responses or try again another time. This might make you nervous, but we encourage you to view the situation a little differently. Kellogg wants to get to know the  authentic  you through these video essays. If you fumble for words or lose your train of thought, just laugh or shrug and continue with your response. Accepting a mistake with a sense of humor and grace will give the admissions committee a more positive and natural impression of your personality than rigid scripting and overpreparation ever could.

The Next Step: Mastering Your Kellogg Interview

Many MBA candidates find admissions interviews stressful and intimidating, but mastering this important element of the application process is definitely possible—the key is informed preparation. And to help you develop this high level of preparation, we offer our   free Interview Guides ! Download your free copy of the   Northwestern Kellogg Interview Guide  t oday.

To learn more about the essays for other top business schools, visit our  MBA Essay Tips and Examples Resources Page .

2023-2024 Business School Essays MBA Essay Tips Northwestern University (Kellogg)

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2023–2024 MBA Essay Tips

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20 Must-Read MBA Essay Tips

Business school admissions committees care about more than (just) your  GMAT scores and GPA —they want to know who you are and why you belong in their program . Your MBA essays are your best chance to sell the person behind the résumé. They should tie all the pieces of your business school application together and create a comprehensive picture of who you are, what you've done, and what you bring to the table.  Here's a roundup of our best MBA essay tips to keep in mind as you begin to write.

How to Write an Unforgettable B-School Essay

1. communicate that you are a proactive, can-do sort of person..

Business schools want leaders, not applicants content with following the herd.

2. Put yourself on ego-alert.

Stress what makes you unique, not what makes you number one.

3. Communicate specific reasons why you're great fit for each school.

Simply stating "I am the ideal candidate for your program" won't convince the admission committee to push you into the admit pile.

Read More: Find Your Business School

4. Bring passion to your writing.

Admissions officers want to know what excites you. And if you'll bring a similar enthusiasm to the classroom.

5. Break the mold.

Challenge perceptions with unexpected essays that say, "There's more to me than you think."

6. If you've taken an unorthodox path to business school, play it up.

Admissions officers appreciate risk-takers.

7. Talk about your gender, ethnicity, minority status or foreign background....

But only if it has affected your outlook or experiences.

8. Fill your essays with plenty of real-life examples.

Specific anecdotes and vivid details make a much greater impact than general claims and broad summaries.

9. Demonstrate a sense of humor or vulnerability.

You're a real person, and it's okay to show it!

BONUS: Don't Make These MBA Essay Mistakes

1. write about your high school glory days. .

Admissions committees don't care if you were editor of the yearbook or captain of the varsity team. They expect their candidates to have moved onto more current, professional achievements.

2. Submit essays that don't answer the questions.

An off-topic essay, or one that merely restates your résumé, will frustrate and bore the admissions committee. More importantly, it won't lead to any new insight about you.

Attend UNC's top-ranked online MBA program without putting your career on hold. See how.

3. Fill essays with industry jargon.

Construct your essays with only enough detail about your job to frame your story and make your point.

4. Reveal half-baked reasons for wanting the MBA.

Admissions officers favor applicants who have well-defined goals. However unsure you are about your future, it's critical that you demonstrate that you have a plan.

5. Exceed the recommended word limits.

This suggests you don't know how to follow directions, operate within constraints or organize your thoughts.

6. Submit an application full of typos and grammatical errors.

A sloppy application suggests a sloppy attitude.

7. Send one school an essay intended for another—or forget to change the school name when using the same essay for several applications.

Admissions committees are (understandably) insulted when they see another school's name or forms.

8. Make excuses.

If your undergraduate experience was one long party, be honest. Discuss how you've matured, both personally and professionally.

9. Be impersonal in the personal statement.

Many applicants avoid the personal like the plague. Instead of talking about how putting themselves through school lowered their GPA, they talk about the rising cost of tuition in America. Admissions officers want to know about YOU.

Read More: How to Ace Your MBA Interview

10. Make too many generalizations.

An essay full of generalizations is a giveaway that you don't have anything to say.

11. Write in a vacuum.

Make sure that each of your essays reinforce and build on the others to present a consistent and compelling representation of who you are, what you've done, and what you bring to the table.

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How to Nail Your Kellogg MBA Application Essays

Tips and tricks that will help you craft the best application essays possible and get admitted into Kellogg.

Posted January 9, 2024

Featuring John K. , Matt K. , and Alice S.

How to Get into a Top 10 MBA Program

Wednesday, april 10.

11:00 PM UTC · 60 minutes

Introduction

The Kellogg School of Management at Northwestern University is consistently ranked high and is one of the top seven business schools (“M7”) in the United States. The essay portion of the Kellogg MBA application is unique because it comes in two parts: a written essay and a video essay portion.

The written essays are due along with the application while the video essays are due 96 hours after the application deadline. Once the application and fee have been uploaded, a link will appear on the application portal that will give the applicant access to the video portion.

2022-2023 Kellogg Application Deadlines

Round 1: September 14, 2022

Round 2: January 10, 2023

Round 3: April 5, 2023

To read more about the MBA program at Northwestern, visit The Kellogg School of Management–MBA Program and Application Overview .

Written Essays

The written essay portion is a great place to highlight the skills and experience that can’t be found on your resume or any other part of your MBA application. Your essays should present a compelling, concise, and clear story of your path to business school generally as well as Kellogg specifically. Kellogg requires two essays for all its applicants and a third for certain kinds of applicants (JD-MBA, reapplicants, etc). See the additional questions here .

2022-2023 Prompts

Kellogg’s purpose is to educate, equip and inspire leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)

Reading this prompt closely provides several insights. Firstly, Kellogg asks for an example, not examples. Choose one that makes the most compelling case. Secondly, in asking about challenges, Kellogg acknowledges that leadership comes with difficulties. Talk about the trials you faced throughout the story, don’t just throw them in at the end. Lead the adcom through the ups and downs of the example and make sure that the lessons learned tie into the overall narrative and aren’t tangential.

Values are what guide us in our life and work. What values are important to you and how have they influenced you? (450 words)

This question is purposefully left broad to allow you the space to craft a response that is genuine to your story. A good way to start brainstorming your response is to work backward. Make a list of the major decisions you’ve made in your life and identify why you made them. Then, see if there are any reasons that come up often. Going through the process like this will help you write your response to the second part of the question as well, as how the values have influenced you. You don’t have very many words so stick to one or two of the most important ones and choose examples that concretely show them.

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Video Essays

The video essays are your chance to bring your candidacy to life in a way that is impossible to do on paper. Instead of seeing numbers and credentials, the admissions committee will see a person. The video essay is optional, however, it is definitely strongly preferred that you complete it.

Kellogg says that the video should take about 20-25 minutes to complete, including time for setup. You’ll need to have a stable internet connection as well as a computer with a webcam and microphone. For each question, you’ll have up to one minute to respond.

There are three video essay prompts, all designed to help you make your case for admission. They are as follows:

• Please introduce yourself to the admissions committee. – What do you want your future classmates and the adcom to know about you? What makes you, you?
• What path are you interested in pursuing, how will you get there, and why is this program right for you? – Answer honestly and meaningfully, why are you pursuing an MBA and why are you choosing the Kellogg full-time program?
• One question will be based on a challenge you’ve faced and what you’ve learned from it.

Kellogg MBA Essay Tips

For each written essay, you are only given 450 words, and for the video you only have a minute for each prompt, both are not a lot. For this reason, make sure that every part of your answer is directly relevant to the question at hand. Here are several tips for acing your essays and making your application that much more competitive.

Use unique stories and anecdotes that aren’t found in other parts of your application.

Essays are a way for you to further expound on your candidacy and provide information that can’t be found elsewhere, whether that be on your resume, letters of recommendation, etc. Be intentional about where you choose to include certain information. If you have an important example that’s a bit lengthier, put it in your written essay. Have a funny or entertaining story? Talk about it in your video essay to add character.

Build Kellogg values into your answers.

After reading your essays and watching your video, the adcom should know exactly why you want to go to Kellogg specifically. You could go to any M7 and be successful and if you can get into one, you can get probably get into another. Even if Kellogg isn’t your top choice, showing that you understand what’s important to the institution will prove to the admissions committee that you care enough to have done some research.

You can do this by reading articles online–both on the school’s official site and third-party publications–taking tours of the campus, talking to alumni, contacting admissions for specific questions, and more. Get creative and work the values into your goals and plans.

Get specific.

When you talk about your strengths and the attributes you portray, make sure you’re providing concrete and specific examples. It’s easy to list off different things; it is much harder to prove how you’ve demonstrated them in the past. They should also be directly and obviously relevant to your overall narrative.

Remember: the admissions committee will not know any information that you don’t explicitly tell them. You have limited space to present a compelling reason that they should give you a seat in the class. Make that more likely by clearly demonstrating what you bring to the table.

Build a cohesive narrative.

At the end of the day, your entire application is basically one long story. Each part of the story should be related to the overall idea. Your candidacy is the culmination of the different parts of you that you’re choosing to present to the adcom.

As you write and film your essays, keep this in mind. Is the example you’re providing directly relevant to the narrative? If not, consider whether it should be there. There is a fine line between trying to portray as much of yourself as you can, in order to show your wide variety of strengths, and focusing on a set of core values. The right balance is usually somewhere in the middle.

Start early!

Start as early as you possibly can on your written essays. Usually, it takes a lot more time than you think it will to write multiple drafts, revise, receive feedback, and polish. For many people, it’s helpful to have a rough idea of your story before you start writing. Working with a coach can be really beneficial for this.

After writing your first draft, put it aside for a few days so that when you go back to it, you’re reading with a fresh perspective. Several drafts later after receiving feedback, read your essay out loud. Doing so will give you an idea of what it will sound like to an admissions committee member.

For the video essays, you should also start early. Practice your responses several times until you feel very comfortable giving them in a smooth manner. The last thing you want is to stumble over your words or be constantly “uhhh” and “umm”-ing your way through the answer. Talk to yourself in the mirror, practice recording yourself on Zoom, or role-play it with a friend.

Hopefully, you find these tips helpful as you put together your Kellogg MBA application. We know that it can be a very stressful process. For personalized, one-on-one advice and guidance, work with a Leland coach . We have lots who are Kellogg alumni who will be able to help you find the right narrative to tell. Here are some of our highest-rated MBA admissions coaches:

Leland provides you with the content, community, and coaching that you need to get into your dream MBA program and accomplish other ambitious goals. Sign up today to gain access to additional free resources, community events, small group classes, world-class coaching, and more.

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How to Approach the Top MBA Essays

While there are an increasing number of compelling MBA programs around the world, with impressive rankings and strong alumni networks, the M7 schools continue to be attractive choices for MBA hopefuls.

For those planning to apply to one or more of the M7 schools this winter, Personal MBA Coach is here to help you navigate the essay-writing process.

Accessible to all Personal MBA Coach newsletter subscribers, our free  M7 Essay Analysis e-book features our exclusive guidance on how to approach the 2023-2024 application essays for each of the M7 business schools.

Below, Personal MBA Coach shares the required essay questions for all of the M7 schools, as well as some quick tips for how to respond successfully to these top MBA program essays!

Stanford GSB Essays

Number of Required Essays: 2

Essay 1:  What matters most to you, and why? (650 words suggested) 

Personal MBA Coach’s Quick Tips: Take considerable time to reflect upon what you are most passionate about. In an ideal scenario, you have acted on this passion, and it is reflected in more than one aspect of your life. Think carefully about why this passion is important to you, and do not forget the WHAT here. At the end of the day, a cause or passion that you have done nothing with will not resonate strongly with the admissions committee (or be very believable).

Essay 2:  Why Stanford? (400 words suggested)

Personal MBA Coach’s Quick Tips: For this second Stanford GSB essay, start by setting up why you want an MBA, including your goals and the skills needed to make these goals a reality. Then, make it clear how Stanford specifically will help you fill these skill gaps, mentioning classes, clubs, and programs that interest you. Do not forget to detail what draws you to Stanford’s culture as well!

For more Stanford GSB essay advice, check out Personal MBA Coach’s full blog here .

Wharton Essays

Personal MBA Coach suggests that you consider each Wharton essay individually while also making sure that your two responses complement one another.

Essay 1:  How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short- and long-term goals, and resources available at Wharton. (500 words)

Personal MBA Coach’s Quick Tips: The first Wharton essay gives applicants the opportunity to reflect on their high-level aspirations. As you consider your future, think about your skill gaps and how attending Wharton will enable you to close these gaps. Cover the opportunities you want to avail yourself of on campus and be sure to demonstrate a clear understanding of Wharton’s culture.

Essay 2:  Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

Personal MBA Coach’s Quick Tips: This second MBA essay question gives candidates a chance to showcase previous accomplishments and potential contributions to the Wharton community. Applicants can choose from impressive extracurricular accomplishments, specific talents, and/or distinct professional skills. A powerful response will highlight multiple contributions that clearly unite your personal story , career goals, and passions!

Get Personal MBA Coach’s detailed guidance on Wharton essays 1 and 2 here .

Harvard Business School Essay

Number of Required Essays: 1

Essay:  As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA Program? (900 words maximum)

Personal MBA Coach’s Quick Tips: The HBS essay is an invitation to reveal what is truly interesting about you and let the admissions committee “meet” the person behind your MBA application.

That said, responses will vary significantly for everyone. Do not try to write what you think the admissions committee wants to read. Instead, consider the unique value that you will add to the HBS community.

Strong essays often share a detailed personal story, or at least some kind of personal anecdote, which is usually tied to a recurring theme within your HBS essay. However, be wary of trying too hard – you do not need to describe a super traumatic personal experience to impress the admissions directors.

Looking for more HBS essay advice? Visit our full blog here .

MIT Sloan Cover Letter

Rather than asking applicants to submit a standard MBA essay, MIT Sloan requests that candidates submit a cover letter.

Cover Letter:  MIT Sloan seeks students whose personal characteristics demonstrate that they will make the most of the incredible opportunities at MIT, both academic and non-academic. We are on a quest to find those whose presence will enhance the experience of other students. We seek thoughtful leaders with exceptional intellectual abilities and the drive and determination to put their stamp on the world. We welcome people who are independent, authentic, and fearlessly creative — true doers. We want people who can redefine solutions to conventional problems, and strive to preempt unconventional dilemmas with cutting-edge ideas. We demand integrity and respect passion.

Taking the above into consideration, please submit a cover letter seeking a place in the MIT Sloan MBA program. Your letter should conform to a standard business correspondence, include one or more professional examples that illustrate why you meet the desired criteria above, and be addressed to the Admissions Committee (300 words or fewer, excluding address and salutation).

Personal MBA Coach’s Quick Tips: Here, applicants must think about their most noteworthy accomplishments, making it clear what they will bring to the Sloan community. Approach the MIT Sloan cover letter as you would approach any other professional cover letter. This means that you must tell the reader who you are and specifically ask for a place in the MIT Sloan class.

Get more of Personal MBA Coach’s MIT Sloan cover letter advice here .

Chicago Booth Essays

Essay 1:  How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 words minimum)

Personal MBA Coach’s Quick Tips: This first Chicago Booth essay is a standard goals question (for more tips on how to approach this as well as other types of application essays , check out our How to Write Winning MBA Essays blog ). Think about your short- and long-term goals, highlighting how you developed these goals and identifying your higher-level aspirations. Do not forget to think about your skill gaps and how a Booth MBA will help you achieve your post-MBA goals. You will want to detail the classes, programs, or clubs that you hope to take advantage of.

Essay 2:  An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are… (250 words minimum)

Personal MBA Coach’s Quick Tips: This MBA essay prompt encourages candidates to reflect upon the personal aspects of their profile. Use this as your opportunity to show what differentiates you from other applicants. Possible topics to cover include values, passions, extracurricular activities, and hobbies.

Learn more about tackling the Chicago Booth essays here .

Kellogg Essays

Essay 1: Kellogg Leaders are primed to tackle today’s pressing concerns everywhere, from the boardroom to their neighborhoods. Tell us about a time in your life where you’ve needed a combination of skills to solve a problem or overcome a challenge. Which skills did you use? What did you accomplish? (450 words)

Personal MBA Coach’s Quick Tips: While most share a professional story for this first question, leadership examples in your extracurriculars could also work here. A successful response for this Kellogg essay will showcase your strengths and specific skillsets.

Essay 2: At Kellogg, our values are based on research that concludes organizations comprised of leaders with varied backgrounds and perspectives outperform homogeneous ones. How do you believe your personal and professional experiences to date will help to enrich the Kellogg community? (450 words)

Personal MBA Coach’s Quick Tips: This second Kellogg MBA essay is new, replacing Kellogg’s longstanding “values” essay. When answering this prompt, ask yourself what makes you special— and tell the admissions committee how you will bring your unique traits to Kellogg.

For more information, visit Personal MBA Coach’s full Kellogg essay analysis blog here .

Columbia Business School Essays

Number of Required Essays: 3

Essay 1:  Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what is your long-term dream job?  (500 words)

Personal MBA Coach’s Quick Tips: This Columbia Business School essay prompt enables you to show how you envision your career unfolding. The school asks for a short- and long-term dream job so make sure you include both. Although candidates should have lofty goals here, these goals should also align with their short-term goals and story as a whole.

Essay 2: The Phillips Pathway for Inclusive Leadership (PPIL) is a co-curricular program designed to ensure that every CBS student develops the skills to become an ethical and inclusive leader. Through PPIL, students attend programming focused on five essential diversity, equity, and inclusion skills: Creating an Inclusive Environment, Mitigating Bias and Prejudice, Managing Intercultural Dialogue, Addressing Systemic Inequity, and Understanding Identity and Perspective Taking.

Tell us about a time when you were challenged around one of these five skills. Describe the situation, the actions you took, and the outcome. (250 words)

Personal MBA Coach’s Quick Tips: This question directly addresses a topic that is continually top of mind for admissions directors at most business schools: DEI. It is ok to think about DEI broadly here. As you write this essay, be direct and authentic and of course avoid being preachy or judgmental.

Essay 3: Why do you feel Columbia Business School is a good fit for you academically, culturally, and professionally? (250 words)

Personal MBA Coach’s Quick Tips: CBS’s third MBA essay gives applicants a chance to share what attracts them to CBS. This is the perfect opportunity to talk about the classes, clubs, and additional programs that interest you, such as speaker series and immersion seminars. Be sure to cover classes and programs that are specifically unique to Columbia Business School!

Columbia Business School applicants can access our additional CBS essay advice here .

Ready to get started? Check out our Comprehensive Packages to see how Personal MBA Coach can help you craft your MBA application essay to any of these schools!

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50 MBA Essays That Got Applicants Admitted To Harvard & Stanford

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What Matters? and What More? is a collection of 50 application essays written by successful MBA candidates to Harvard Business School and Stanford Graduate School of Business

I sat alone one Saturday night in a boardroom in Eastern Oregon, miles from home, my laptop lighting the room. I was painstakingly reviewing a complex spreadsheet of household energy consumption data, cell by cell. ‘Why am I doing this to myself? For remote transmission lines?’…I felt dejected. I’d felt that way before, during my summer at JP Morgan, standing alone in the printing room at 3 a.m., binding decks for a paper mill merger that wouldn’t affect my life in the least.

That’s how an analyst at an MBB firm started his MBA application essay to Stanford Graduate School of Business. His point: In a well-crafted essay, he confronts the challenge of finding meaning in his work and a place where he can make a meaningful difference. That is what really matters most to him, and his answer to Stanford’s iconic MBA application essay helped get him defy the formidable odds of acceptance and gain an admit to the school.

Getting into the prestigious MBA programs at either Stanford Graduate School of Business or Harvard Business School are among the most difficult journeys any young professional can make.

NEARLY 17,000 CANDIDATES APPLIED TO HARVARD & STANFORD LAST YEAR. 1,500 GOT IN

This collection of 50 successful HBS and GSB essays, with smart commentary, can be downloaded for $60

They are two of the most selective schools, routinely rejecting nine or more out of every ten applicants. Last year alone, 16,628 candidates applied to both schools; just 1,520 gained an acceptance, a mere 9.1% admit rate.

Business school admissions are holistic, meaning that while standardized test scores and undergraduate transcripts are a critical part of the admissions process, they aren’t the whole story. In fact, the stories that applicants tell the schools in the form of essays can be a critical component of a successful application.

So what kinds of stories are successful applicants to Harvard and Stanford telling their admission officers? For the first time ever, a newly published collection of 50 of these essays from current MBA students at these two schools has been published. In ten cases, applicants share the essays they wrote in applying to both schools so you can see whether they merely did a cut-and-paste job or approached the task anew. The 188-page book, What Matters? and What More?, gains its title from the two iconic essay prompts at Harvard and Stanford.

THOUGHTFUL CRITIQUES OF THE ESSAYS

Stanford can easily boast having the most difficult question posed to MBA applicants in any given year: In 650 words or less, candidates must tell the school what matters most to them and why. Harvard gives applicants ample room to hang themselves, providing no word limit at all, “What more would you like us to know as we consider your candidacy?”

One makes this unusual collection of essays powerful are the thoughtful critiques by the founders of two MBA admissions consulting firms, Jeremy Shinewald of mbaMission and Liza Weale of Gatehouse Admissions. They write overviews of each essay in the book and then tear apart portions by paragraphs to either underline a point or address a weakness. The book became available to download for $60 a pop.

As I note in a foreword to the collection, published in partnership with Poets&Quants, the essay portion of an application is where a person can give voice to who they are, what they have achieved so far, and what they imagine their future to be. Yet crafting a powerful and introspective essay can be incredibly daunting as you stare at a blank computer screen.

APPLICANTS OPEN UP WITH INTIMATE STORIES THAT SHOW VULNERABILITY

One successful applicant to Harvard Business School begins his essay by conveying a deeply personal story: The time his father was told that he had three months to live, with his only hope being a double lung transplant. had to undergo a lung transplant. His opening line: “Despite all we had been through in recent years, I wasn’t quite sure what to expect when I asked my mother one summer evening in Singapore, ‘What role did I play during those tough times?’”

For this candidate to Stanford Graduate School of Business, the essay provided a chance to creatively engage admission readers about what matters most to him–equality-by cleverly using zip codes as a hook.

60605, 60606, 60607.

These zip codes are just one digit apart, but the difference that digit makes in someone’s life is unfathomable. I realized this on my first day as a high school senior. Leafing through my out-of- date, stained, calculus textbook, I kept picturing the new books that my friend from a neighboring (more affluent) district had. As college acceptances came in, I saw educational inequality’s more lasting effects—my friends from affluent districts that better funded education were headed to prestigious universities, while most of my classmates were only accepted by the local junior college. I was unsettled that this divergence wasn’t the students’ doing, but rather institutionalized by the state’s education system. Since this experience, I realized that the fight for education equality will be won through equal opportunity. Overcoming inequality, to ensure that everyone has a fair shake at success, is what matters most to me.

HOW AN APPLICANT TO BOTH SCHOOLS ALTERED HIS ESSAYS

Yet another candidate, who applied to both Harvard and Stanford, writes about being at but not fully present at his friend’s wedding.

The morning after serving as my friend’s best man, I was waiting for my Uber to the airport and—as usual—scrolling through my phone,” he wrote. “I had taken seemingly hundreds of photos of the event, posting in real time to social media, but had not really looked through them. With growing unease, I noticed people and things that had not registered with me the night before and realized I had been so preoccupied with capturing the occasion on my phone that I had essentially missed the whole thing. I never learned the name of the woman beside me at the reception. I could not recall the wedding cake flavor. I never introduced myself to my friend’s grandfather from Edmonton. I was so mortified that before checking into my flight, I turned my phone off and stuffed it into my carry-on.

The Stanford version of his essay is more compact. In truth, it’s more succinctly written and more satisfying because it is to the point. By stripping away all but the most critical pieces of his narrative, the candidate focuses his essay entirely on his central point: the battle of man versus technology.

Even if you’re not applying to business school, the essays are entertaining and fun to read. Sure, precious few are New Yorker worthy. In fact, many are fairly straightforward tales, simply told. What the successful essays clearly show is that there is no cookie-cutter formula or paint-by-the-numbers approach. Some start bluntly and straightforwardly, without a compelling or even interesting opening. Some meander through different themes. Some betray real personality and passion. Others are frankly boring. If a pattern of any kind could be discerned, it is how genuine the essays read.

The greatest benefit of reading them? For obsessive applicants to two of the very best business schools, they’ll take a lot of pressure off of you because they are quite imperfect.

GET YOUR COPY OF WHAT MATTERS? AND WHAT MORE? NOW

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MBA Essay Examples, Tips, and Analysis

Y our MBA application essays are your best opportunity to share meaningful life experiences that hide in the “white spaces” of the resume and to tell admissions officers not only “what” you have achieved but also “why” those achievements are meaningful to you.

Your MBA application essays are going to be crucial if you are competing for a spot at one of the world’s top business schools.

These resources will show you how to excel in the rigorous MBA essay writing challenges ahead of you, provide you with the guidance to create MBA essays that will impress admissions officers, and share MBA essay examples that illustrate our advice in action.

Second, we survey the five most frequently asked MBA essay questions. We preview video essay questions and link to detailed guidance on how to tackle this emerging class of application essays.

Third, we will teach you how to choose topics and stories for your essays and share a story-outlining technique to help you tell those stories.

Common MBA Essay Forms: Persuasive versus Narrative Essays

There are two primary forms that MBA application essays take: persuasive essays and narrative essays. In a persuasive essay, you must persuade your reader that your argument is a sound one. An op-ed column in a newspaper is one example of a persuasive essay.

The classic “What Will You Contribute to the Class?” question is an excellent example of a persuasive essay question that MBA programs like to ask. The essay you write must persuade the admissions committee that you will enrich next year’s class. You will generally present evidence from past experiences and achievements to support your claims about what you can offer the MBA community.

The other style of essay you’ll encounter in your MBA applications is the narrative essay. Certain MBA essay questions don’t sound like questions at all; they are, in fact, an invitation for you to tell a story. We refer to these as narrative essays – but others call them behavioral essays or expository essays.

The Leadership Story Essay is a perfect example of a narrative essay. It’s one thing to claim to be a leader – but it’s quite another to show the admissions committee that you’re a leader by telling a captivating leadership story in which you played the starring role.

While MBA essays often fall into these two categories, the actual prompts will differ from school to school. Let’s discuss the five most frequently asked MBA essay questions. ↑ To the Top

The Five Most Frequently Asked MBA Essay Questions

Every business school application requires you to answer one or more MBA essay questions. Although the essay prompts differ from application to application, we identified five types of MBA application essay questions that appear again and again.

Career Goals Essays

A career goals essay question regularly appears in one form or another on just about every MBA application. Even if you aren’t required to write this type of essay, you will almost certainly be asked about your post-MBA career goals during an admissions interview.

Admissions committees ask about your career plans because they want to understand what you aspire to do after your MBA and how the MBA degree fits into your career plan. As it turns out, a strong career goals essay is one of the best tools in your application to stand out from MBA candidates who don’t have a compelling career vision or haven’t effectively articulated their professional goals in their MBA application essays.

Leadership Essays

Leadership essays are your absolute best opportunity to convince MBA admissions committees of your leadership abilities. Remember that MBA admissions officers will be interested in your leadership achievements both inside and outside of work.

You probably won’t be asked directly, “Are you a leader?” Instead, you’ll be asked to tell stories about your leadership achievements. When given the opportunity, you need to supply evidence that you can rally other people and motivate them to work together to achieve an important shared vision or goal. Therein lies the objective of a great leadership essay.

Why MBA? and Why Our School? Essays

The “Why MBA? Why Our School?” essay is your chance to convince admissions officers that their school is the perfect fit for what you need from an MBA program. The best answers to these types of questions are both personal and specific. You need to effectively convey what you are looking for in an MBA program and tell the admissions committee why their school will best satisfy your learning goals and help you achieve your career development objectives.

“What Will You Contribute?” Essays

The “What Will You Contribute?” essay presents you with an opportunity to tell the MBA Admissions Committee why you would be a valuable addition to their incoming class. The schools are looking for candidates who can put in just as much as they take out. One critical thing to understand when preparing to answer these questions is that concrete and tailored answers about what you can contribute to each MBA program are crucial.

Professional Experience Essays

The professional experience essay is an executive summary of your career thus far. A resume is a record of jobs and achievements — a Professional Experience Essay provides the connections and interrelationships between those jobs and brings your resume to life. An effective Professional Experience essay will give the admissions committee a sense of the career decisions you’ve made, your major achievements in each step of your career, and the skills and knowledge you’ve acquired along the way.

MBA Application Video Essays

MBA admissions committees are increasingly relying on technology to help them evaluate and manage their growing applicant pools. MBA application video essays are becoming a popular tool, as MBA programs can use them to learn far more about candidates than the traditional application permits. In recent years, leading MBA programs including Kellogg Northwestern , MIT Sloan , and Chicago Booth have incorporated a video component into their evaluation process. Video essays are excellent screening tools that allow admissions officers to assess candidates’ professional presence and communication skills.

Free MBA Essay Writing Course

Please enter your email below to gain 30 days of free access to our MBA Essay Writing course. Learn about the five most frequently asked MBA application essay questions and access our brainstorming tools and sample essays.

No matter which type of MBA essay question you are tackling, your primary objective is to provide evidence that proves you possess the qualities that admissions committees value most. By doing so, you will move one step closer to an acceptance letter from a top business school.

Now that you have a better picture of the classic MBA essay questions you’re likely to face, let’s cover selecting the strongest stories to present in your MBA application essays.

How to Choose the Best Stories for your MBA Essays

Story selection is something all MBA applicants wrestle with. When you first read the MBA application essay questions, it may be hard to figure out which topics to cover or which of your stories to tell. We’ll explain how to go step-by-step to choose your best stories. Here are the steps:

Research the School’s Fit Qualities

Categorize the question.

• Brainstorm Topic/Stories

Choose a Topic or Story

To choose your best stories, you need to know what qualities MBA programs truly value when evaluating applicants. You want to tell stories that prove to the admissions officers that you possess the attributes they seek in MBA candidates. We refer to these as the school’s Fit Qualities . You might think of them as the highest-common denominators among the candidates who are accepted.

Early in your MBA essay writing process is the time to make some strategic choices about which qualities and strengths you will put front and center in your MBA essays. If you attempt to feature all of your strengths, you run the risk that admissions officers will finish your essays with no clear idea of any of them. Instead, select three or four of the qualities that your research tells you the school you are applying to prizes most of all.

Second, study the essay question to determine if it falls into one of the five essay categories discussed earlier in this article.

By categorizing each question, you’ll have a better idea of what the admissions committee will be looking for in your response. You’ll know the criteria for scoring top marks in that essay style, which will guide your application essay design decisions.

Brainstorm Topics/Stories

Third, you are ready to start brainstorming potential topics and stories. Remember that your central objective is to find opportunities to feature the key elements of your application strategy .

Here are some questions you can ask yourself to help you to choose your best topic or story:

Are you the star of the story or supporting cast?

With very few exceptions, you need to write stories where you play the starring role. Don’t make the mistake some applicants make of writing a thrilling story about their parents’ hardships and triumphs, leaving little room for their own.

Did the experience occur recently?

It is usually best to choose stories that happened within the last three years. If an older story is incredibly compelling, then keep it on your list. However, bear in mind that admissions officers are rarely interested in reading about your high school glory days.

Does the essay feature several Fit Qualities?

Review your topic ideas objectively and ask yourself if they exemplify the school’s Fit Qualities. Because you’ll be limited to telling only a few stories, you’ll want to choose the ones that feature a few different Fit Qualities if at all possible.

Once you have selected your best stories, it is time to create an outline to organize your thoughts before jumping into the writing process. ↑ To the Top

How to Outline Your MBA Essay Stories

The persuasive essay writing style is prevalent in university and work settings, so it may have been some time since you were asked to write a story. For that reason, we want to share a powerful outlining technique called the STAR framework that will help with the “story-telling” essays you may be asked to write in your MBA application.

The STAR framework is designed to help you tell a concise story with a beginning, middle, and end.

The “S” in STAR stands for Situation .

The Situation is the time, place, and context of the story; you can think of it as the setting, but it might also include the broader challenge or conflict you or your organization faced. In essence, this is the set-up of the story.

“T” in the STAR acronym stands for Task . The Task is your role and goal in the story. What were you expected to accomplish by the end of the story? An effective story has built-in conflicts and complications.

The Action of the story is what admissions officers are really interested in because this is their chance to see your strengths and qualities in action. While it won’t be necessary to write down every step you took at the outlining stage, you’ll want to jot down the highlights.

Below is an MBA essay example told using the STAR framework. It outlines a story written by a candidate who served as a donation chair for a fundraising event for a non-profit organization.

Task: Assigning specific jobs to committee members, checking on their progress, helping teammates meet agreed-upon deadlines for obtaining the donations, and offering other assistance

Action: Motivated my team by having them meet Literacy Now children. Assigned tasks and checked in regularly. Successfully mediated team disputes. Visited 20 restaurants and called 12 wineries. Ensured deadlines were met.

Sample MBA Essays: MBA Applicant Beware!

MBA Prep School’s guide is replete with essay writing tips, and we do provide excerpts from sample essays to illustrate the most common MBA essay categories. However, while you will find page-after-page of helpful advice and building blocks for constructing your own original MBA essays and stories, we don’t publish an extensive catalog of MBA essays written by MBA Prep School’s past clients.

The problem with collections of sample MBA application essays is that they can mislead you into thinking that if you can just replicate one of those sample essays, you’ve got your golden ticket into business school. Unfortunately, the opposite can be true. The reason those essays “succeeded” is because they were an integral part of a complete story about an impressive human being whom the admission committee concluded belonged at their business school.

And the scary truth is that reading MBA essay examples might even harm your chance of admission for several reasons:

1. They might stunt your creativity and ability to express yourself. If you are trying to mimic someone else’s essays – the content, the style, or the approach – your story and voice are likely to get lost in the process. Admissions committees want to be impressed – but they want to be impressed by you. Feature the traits and tell the stories that depict “you” at your best.

2. Sample MBA essays can undermine your confidence in your MBA candidacy. The essays that get published as samples are often truly eye-catching, dramatic, and sensational – stories of exceptional accomplishment, rare feats, or extreme obstacles. It may seem, in comparison, that none of your stories stack up. The good news is that the whole package is what matters, not a single defining moment in a candidate’s life.

The last thing you need is to doubt your abilities or have a crisis of confidence when you’re trying to put pen to paper (or finger to keyboard). Trust in your own experiences and tell stories about what you – and only you – will bring to the MBA program.

3. Admissions officers can tell when you’ve “sampled” from sample MBA essays. The pesky thing about MBA admissions committees is that they’re filled with brilliant people who know how this game is played and what resources are available. They can spot themes and clichéd stories inspired by sample essay collections. More importantly, they can sense when you’re telling someone else’s story or when the story doesn’t ring true to your MBA application’s other elements. Don’t give an admissions officer reason to doubt your authenticity by risking even the appearance that you “sampled” from MBA sample essays that are swirling around on the Internet.

At MBA Prep School, we work with clients we believe in and help them tell their stories, not someone else’s. Remember that the MBA application process is not a storytelling contest; even if it were, the winners would be chosen based on the authenticity, originality, and integrity of the stories they tell!

Final Thoughts

Critics of MBA essays often wonder if they still have a place in the application process when admissions committees can rely on quantitative data points to choose among applicants. However, your transcripts, test scores, and resume are historical documents that only tell a fraction of the story. Your MBA essays represent a powerful opportunity to communicate your goals, strengths, reasons for applying, and potential contributions to the class.

The process of writing MBA essays provides you with a rare opportunity for self-examination and self-expression. Many applicants value the introspection required of them in the MBA essay-writing process and find they can better articulate their strengths and goals during their subsequent MBA interviews as a result. By putting ample thought and effort into brainstorming and writing your MBA essays, you will almost certainly increase your odds of being accepted to a top MBA program.

Related Articles: Essay Examples

• Career Goals Essay Example
• What Will You Contribute? Essay Example
• Why MBA? and Why Our School? Essay Example
• Leadership Story Essay Example
• Professional Experience Essay Example
• MBA Video Essays
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Essays help us learn about who you are rather than solely what you have done.

Other parts of the application give insight into your academic and professional accomplishments; the essays reveal the person behind those achievements.

Essay Questions

We request that you write two personal essays.

In each essay, we want to hear your genuine voice. Think carefully about your values, passions, aims, and dreams. There is no “right answer” to these questions - the best answer is the one that is truest for you.

Essay A: What matters most to you, and why?

For this essay, we would like you to reflect deeply and write from the heart. Once you’ve identified what matters most to you, help us understand why. You might consider, for example, what makes this so important to you? What people, insights, or experiences have shaped your perspectives?

Essay B: Why Stanford?

Describe your aspirations and how your Stanford GSB experience will help you realize them. If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.

Both essays combined may not exceed 1,050 words. We recommend up to 650 words for Essay A and up to 400 words for Essay B. We often read effective essays that are written in fewer words.

Editing Your Essays

Begin work on the essays early to give yourself time to reflect, write, and edit.

Feel free to ask friends or family members for feedback, especially about whether the tone and voice sound like you. Your family and friends know you better than anyone. If they think the essays do not capture who you are, what you believe, and what you aspire to do, then surely we will be unable to recognize what is distinctive about you.

Feedback vs. Coaching

There is a big difference between “feedback” and “coaching.” You cross that line when any part of the application (excluding the letters of recommendation ) ceases to be exclusively yours in either thought or word.

Appropriate feedback occurs when others review your completed application - perhaps once or twice - and apprise you of omissions, errors, or inaccuracies that you later correct or address. After editing is complete, your thoughts, voice, and style remain intact. Inappropriate coaching occurs when you allow others to craft any part of your application for you and, as a result, your application or self-presentation is not authentic.

It is improper and a violation of the terms of this application process to have someone else write your essays. Such behavior will result in denial of your application or revocation of your admission.

Additional Information

If there is any information that is critical for us to know and is not captured elsewhere, include it in the “Additional Information” section of the application. Pertinent examples include:

• Extenuating circumstances affecting your candidacy, including academic, work, or test-taking experiences
• Academic experience (e.g., independent research) not noted elsewhere

This section should not be used as an additional essay.

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Homepage > MBA Admissions > MBA essay – 5 types of essays explained with examples

MBA essay – 5 types of essays explained with examples

Posted by Suheb Hussain | Aug 2, 2022 | MBA Admissions , MBA Application Process

MBA essay is a powerful means for you to showcase your worth to your target business school. It holds a 15% weightage in your application. The essay in MBA applications gives you a chance to showcase those aspects that you’re unable to show in your resume.

But, what are the various ways in which admissions officers use the MBA essay to evaluate your candidacy?

In this article, we’ll explore the 5 types of MBA essays that you can expect to answer through your MBA applications.

Here are the 5 types of MBA essays typically asked in a business school application:

• MBA essay 1 – Goals
• MBA essay 2 – Self-reflection
• MBA essay 3 – Contribution
• MBA essay 4 – Leadership
• MBA essay 5 – Video

Let’s look at each one of these five types of MBA essays:

Goals Essay

This is one essay that you can expect to see in most schools’ MBA applications. The purpose of this essay is to understand your motivations for coming to business school and your plans thereafter. The question comes in all kinds of variants and word limits.

For example, Wharton has a 500-word question on this, whereas Tuck has a 300-word question on this. MIT Sloan , on the other hand, does not ask you about your goals at all. Some schools ask you to also talk about why you are interested in their specific program, as part of the same prompt.

Some examples of such MBA essays include:

• Booth : How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 words minimum)
• Darden : What is your short-term, post-MBA goal and why? (150 words)

Here are articles on MBA essay analysis for 2021 admissions for a few top US business schools:

• Harvard Business School
• Stanford GSB
• Chicago Booth
• Dartmouth Tuck
• Michigan Ross
• UC Berkeley Haas

Values, Identity, Personal Qualities, and Self-Reflection Essay

This is a broad category that encompasses several different kinds of MBA essays. For example, some schools ask you to introduce yourself to your classmates (e.g. HBS, UT Austin). Answering such a question would require you to introspect.

On the other hand, for over a decade, Stanford GSB required applicants to talk about what matters most to them and why. Such questions require deep introspection in order for you to get to the core of your personality and influences. Such essays could also include failure essays or essays that ask you to talk about an ethical dilemma that you might have faced. Many schools have a variant of this kind of essay.

• Kellogg : What values are important to you and how have they influenced you? (450 words)
• Yale : Describe the biggest commitment you’ve ever made. (500 words)
• Tuck : Tell us who you are. (300 words)

Here are detailed articles on MBA essay analysis for 2019 – 2020 admissions for a few top European business schools:

• London Business School
• Oxford Saïd

Contribution Essay

Student-led activities are at the forefront of most schools’ culture. Consequently, an active student body is imperative for the success of student life initiatives.

The contribution essay in MBA applications is a great way for schools to assess what applicants might bring to the table. Some examples of such essays include:

• Wharton : Describe an impactful experience or accomplishment that is not reflected elsewhere in your application. How will you use what you learned through that experience to contribute to the Wharton community? (400 words)
• ISB : There will be 900 students in the class of 2021. Why should you be one of them? (400 words)

Leadership, Achievements & Impact Essay

In this type of MBA essay, you usually have an opportunity to share a positive anecdote from your past to communicate your future potential to the admissions committee.

• Darden : Please provide an example of a situation in which you made a meaningful impact (200 words)
• INSEAD : Describe the achievement of which you are most proud and explain why

Video Essay

Video essays have been a relatively new innovation. These essays have an important distinction in that you may either have an opportunity to do retakes and submit your response in a considered manner or record your video impromptu.

These essays could demonstrate your executive presence and ability to think on your feet. These could give the admissions committee a chance to assess softer aspects of your candidacy like body language, communication skills, and presence of mind.

• MIT Sloan (pre-recorded): Please introduce yourself to your future classmates via a brief 60-second video statement.
• Kellogg (impromptu): What are your career aspirations? How will you fulfill them and how will Kellogg help you?

Helpful MBA Essay tips

The above list is not a mutually exclusive cumulatively exhaustive (MECE) list of MBA essays. The idea here is to introduce you to the different kinds of MBA essay questions.

I have seen cases where an applicant can come across as a totally different person from one school to another simply on the basis of the essay questions asked and the responses to those questions.

While applying, you may experience that the application process can be taxing. In this time of duress, you may be tempted to recycle content from one school’s MBA essay in another place.

In those cases, I recommend that you resist the temptation and write a new response, catered to the specific essay prompt for the business school, even if leveraging the same anecdote. This would allow you to put your best foot forward.

About the author

Nupur Gupta is a Wharton graduate and also the recipient of the Wharton India fellowship. She serves on the board of the US-based non-profit AIGAC, i.e. the Association for International Graduate Admissions Consultants. Nupur is also the founder of  Crack The MBA , an MBA consulting firm that has a 95% success rate to leading business schools globally. To get in touch, please send your profile details to [email protected]

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Suheb Hussain

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