marketing relacional case study

Top 7 Relationship Marketing Examples to Learn From in 2022

What are some of the best relationship marketing examples to get you inspired? Continue reading for more!

As the increasing digitalization has enabled the access to endless amount of information , more and more companies are realizing the importance of relationship marketing as a sustainable, long-term strategy to make their customers happy and keep them coming back.

Nowadays, digital competition is so high that customers can switch from one company to another in the matter of minutes.

With the amount of options they have, and considering how easy it is to make a decision based on reviews and other users’ experiences, it is no surprise that keeping your customers long-term isn’t at all an easy task.

But it’s an important one – according to Outbound Engine , acquiring a new customer can cost up to 5x more than retaining an existing one. Additionally, increasing customer retention by just 5% can boost profits from 25-95%.

Fortunately, this is where Relationship Marketing comes into play. For this reason, today we will see some of the best Relationship Marketing examples in real life – but before that, let’s see what all this really means:

What is Relationship Marketing?

As opposed to Transactional Marketing, in which the main purpose is to drive as many sales as possible, a Relationship Marketing strategy focuses on establishing long-term relationships with customers by building an emotional connection and driving customer loyalty.

In other words, Relationship Marketing is a strategy that emphasizes on customer retention, satisfaction, and long-term value rather than short-term goals such as customer acquisition and individual sales.

This type of Marketing is usually not linked to a single product or service , but to the strategy that the company uses to maximize the value of this relationship for the customer.

Top 7 Relationship Marketing Examples

And now that we’ve cleared out the concept, let’s hop onto our Relationship Marketing examples:

relationship marketing examples - amazon

First on our list of awesome Relationship Marketing examples is Amazon. Despite being the world’s largest online retailer, driving a net income of $21.33 billion sales per year , the company practically set the standard for customer service in ecommerce.

And here is how they did that:

Customer ratings & reviews

Amazon was one of the first companies to introduce a review system on their website back in 1995, and customer reviews have been a key factor in the brand’s global success. They help customers make a well-informed decision based on their needs, even if it doesn’t end up in a sale for Amazon.

Easy return

One of the reasons why so many people shop with Amazon is how easy they’ve made it to return and refund any product , no questions asked. This possibility keeps customers coming back since they know that they can always return something if they aren’t happy with it.

In many cases, when the customer requests a return for a faulty or wrong product, Amazon not only sends them a new one for free, but also lets them keep the original one as well.

Data-driven Marketing

Amazon uses big data and web research for most of their customer-facing interactions. Their call center representatives take service requests by greeting people with their name, leverage available information to make them feel more comfortable, and personalize all their emails and recommendations.

2. Siteground

Next on our list of brilliant Relationship Marketing examples is Siteground. The Bulgaria-based web hosting company takes an excellent care of their customers, and tries to resolve any issue that they could possible have as fast as possible.

In fact, Siteground consistently ranks among the top companies with the best hosting support, and they have a customer happiness rate of 99.7%.

Both from reading reviews and from my own experience with them, Siteground:

Offer 24/7 support through live chat and calls;
Resolve 90% of issues during the first contact;
Their live chat often has a waiting time of just 1 minute or less.

In fact, from my own experience, they almost always answer in less than 2 minutes, and have managed to resolve my issues extremely quickly and with great attitude.

Relationship Marketing examples: Siteground’s excellent support

I’m not sponsored by them in any shape or form – but comparing the experience with other hosting companies I’ve worked with, Siteground definitely deserves the excellent reviews for their customer service.

Their support team is extremely capable, well-prepared and friendly – which is what makes Siteground one of the best Relationship Marketing examples in the hosting niche.

Additionally, the company constantly provides added value in terms of helpful blog content, self-help knowledge base, as well as plugins for speed optimization and site security – all without extra costs.

3. Desigual

Our list of Relationship Marketing examples continues with Desigual, a Spanish clothing company known for its unique and colorful styles that make the brand so iconic.

Here is how they establish sustainable, long-term relationships with their customers:

Desigual Magic

The company has an awesome loyalty program that’s free to join and provides special benefits for its members. You get 10% on your first online purchase upon signing up, 25% on your birthday, priority access to all Desigual promotions, and you accumulate discounts on each purchase.

You also get the benefit of returning a product without having to attach the purchase receipt, which is a great perk for ensuring that customers are always happy with Desigual even if they aren’t happy with their particular purchase.

You also have 60 days to return a product , which is more than what most companies offer.

Relationship Marketing examples: Desigual

By shopping Desigual, you also accumulate points for every purchase, and you can use them at any time to get a sweet discount on your favourite garments.

Personal shopper

Another awesome thing that Desigual introduced to establish a relationship with their customers is their Personal Shopper. By leveraging data from previous purchases and viewed products, the company makes personalized suggestions for each customer:

relationship marketing examples - desigual

Virtual shopping

And last but not least, another reason why Desigual is on top of our Relationship Marketing examples is their Virtual shopping service. You can sign up for an exclusive shopping session with an assistant who will help you select the clothes that best fit your style, and maximize your shopping experience with Desigual.

You can book your session via Whatsapp, phone, video call or directly in the store.

While we are still on the topic of clothing brands, next on our list of Relationship Marketing examples is Zalando. The German multi-national ecommerce brand is doing an excellent job in keeping their customers satisfied, and establishing a long-term connection with them.

There are a lot of things that they are doing extremely well in terms of customer experience, such as allowing you to save your brands for easy filtering, or offering personalized recommendations based on data.

However, because I don’t want to offer repetitive examples, I will focus on their return policy, which is amazing:

100-day return policy

The company offers one of the longest period for returns on the clothing market – 100 days are more than 3 months ! And the best part is, you don’t have to justify nor prove anything for them to accept your return. You simply give a reason which is purely for collecting feedback, and will not affect your return, and that’s it.

Home pickup

One of the main reasons why I continually purchase from Zalando, even if the product is cheaper on another website, is their return options. I hate having to go somewhere to drop a package, no matter how close it is to my home (yes, I’m that lazy 🙂 ).

However, with Zalando, you have the option for them to come and take your package from the comfort of your own home . You try the clothes, and if there is something that you don’t like, you can request a pickup for a specific day and hour.

Relationship Marketing examples: Zalando

And yes, this service is 100% free. The fact that Zalando makes it just so easy for people to return a product establishes a great amount of trustworthiness which pays off in the long run.

Speaking of awesome Relationship Marketing examples, I can’t forget to mention Hermés. Hermés has a unique approach with their Marketing strategy – in fact, they don’t really invest in Digital Marketing, but focus on the power of exclusivity and word-of-mouth.

They are doing a great job applying this strategy with their Birkin bags.

Hermés’ Birkin bags are some of the most exclusive and expensive bags in the world. In fact, it is so difficult to purchase a Birkin bag directly from the company that the prices go sky high when one of them shows up on the second market. They get up to $500,000 for the most rare and unique pieces!

The main reason why is because customers can’t simply enter a Hermés store and purchase a Birkin, even if they have the money. In fact, they should build up purchase history with the boutiques, and get invited to order one:

Spending $4,000 to $8,000 on non-Birkin/Kelly items to receive an offer for a basic leather Birkin/Kelly.
Spending over $20,000 on non-bags to get offered a special order (where you can design your own bag).
Spend a lot more and become a big client for an offer for a crocodile or ostrich Birkin/Kelly/Constance.

By doing this, Hermés not only establishes a long-term relationship with their customers, but also delivers an exclusive experience that makes them feel special, even among other celebrities and wealthy people.

Our list of Relationship Marketing examples continues with Hubspot, an American company that develops software products for Inbound Marketing, Sales, and Customer Relationship Management.

Among fierce competition in the industry, Hubspot manages to stand out and build sustainable, long-term relationships with their clients in the following ways:

Outstanding customer support

On top of their customer support, the company offers an impressive collection of learning resources to ensure that their clients have all the information that they need to succeed.

They have a community in which you can start a discussion and look for solutions, an extremely powerful and intuitive Knowledge base, developer documentation, customer blog – and you can even work with a certified partner to help you get started.

Relationship Marketing examples: Hubspot

Free software tools

They also have a huge amount of awesome software tools to provide added value for both existing and potential customers, ensuring that they have all the tools necessary to maximize their use of Hubspot. Some of them include:

Marketing plan generator
Email signature generator
Free live chat software
Free online form builder
Website grader

And a lot more! The amount of added value that Hubspot provides with all of its free and plentiful resources really helps to establish trust with their customers, and keeps them over a long period of time.

Forever free CRM

If the rest wasn’t enough, the company also provides a 100% free Customer Relationship Management tool to make it easier for businesses to establish and maintain relationships with their own customers.

7. Emirates

Relationship Marketing examples: Emirates

Another company that really takes care of its customers and aims to exceed their expectations, whether they’re travelling with Economy class, First class or Business class, is Emirates. Here is how the largest airline of the United Arab Emirates achieves that:

Top cabin features

While many airlines only focus on their customers when they are travelling in First class, Emirates offers top cabin features in Economy class as well. In fact, their main claim is “It’s an Economy Class that feels like an upgrade”. Some of these features include:

The option to select a regionally inspired meal from the onboard menu;
Inflight entertainment with over 4,500 channels of movies;
A complimentary beverage;

Of course, this experience gets even better with First Class, which, according to Emirates itself, “is as close as it comes to your own private jet”. With Business Class, you also get a complimentary limousine service to pick you up and take you to the airport.

Customer feedback

To ensure that it provides customers exactly what they need so it can exceed their expectations, Emirates doesn’t forget to request customer feedback. But beyond filling out a questionnaire, they make it even more personal.

According to Nienke Bloem , who got upgraded from Business Class to First Class when the airline encountered a booking problem, one of the flight attendants asked her personally about what they could improve, and took notes of it.

What she did at that moment, I still find extraordinary and something more employees should do. She said: “Thank you for your customer feedback, but I am curious, what could we have done better?”

Emirates’ employees really go out of their ways to keep customers happy and establish an emotional connection with them. As Nienke Bloem explains in the above-mentioned article:

After that feedback moment, she asked if I would like a souvenir to remember my flight. I was very curious what she meant and of course I replied “Yes”! She brought me an instant camera, took a snap shot of me in my seat and had a folder to put the picture in. Emirates thought of the moment of WOW, got instant cameras out to the crew, instructed them and supplied them with cards to put the photo in.

These details really add up when it comes to customer experience, and are an excellent way to build relationships with your customers.

Relationship Marketing is a customer-oriented strategy that focuses on establishing long-term relationships with customers by emphasizing on customer retention and satisfaction instead of taking a purely transactional approach.

What is an example of Relationship Selling?

One example of Relationship Selling are real estate agencies which rely on building relationships with customers that can later buy or sell again or recommend them to a friend. Relationship selling aims to establish a sustainable and positive connection with customers in order to encourage brand loyalty and continued sales.

What are types of Relationship Marketing?

There are five types of Relationship Marketing also known as levels: Basic Marketing, Reactive Marketing, Accountable Marketing, Proactive Marketing and Partnership Marketing. Basic is the simplest step which focuses on acquiring a customer, and Partnership is the most advanced stage.

How does Coca Cola use Relationship Marketing?

Coca Cola uses Relationship Marketing to establish an emotional connection with their customers by inspiring positive feelings. They achieve this with messages such as Share a Coke with a friend and Open a Coke, open Happiness.

And that was all from me for today! Thank you for taking the time to read my article on some of the best Relationship Marketing examples! If you liked it, you may also like 11 Brilliant Customer Experience Examples (Real-World Cases).

I hope to see you in the next one! And now it’s your own turn – which Relationship Marketing examples would you add? Let me know in the comments below!

animitevabg

Hello, and welcome to my blog! Let me present myself.

My name is Ani and I am a trilingual Digital Marketing & Analytics Specialist with 10 years of experience across multiple sectors including Cloud-based services, SaaS, Digital payments, Mobile apps, and Executive Education, among others.

My expertise covers areas such as Google Ads, Google Analytics, Search Engine Optimization, Content Marketing, and Social Media.

Join the discussion Cancel reply

Best Practices for Disaster Emergency Response: An Expert’s Advice

Innovations in Biochemical Engineering: Advancements and Breakthroughs

Strategies For Success: How To Build And Refine Your Trading System

Have You Been Irresponsible With Your Credit Card? Here’s How To Set Things Right

How To Be A Teacher In The Digital World, A Useful Guide

5 Services Which Will Help You in Hiring The Best Developers

Follow my LinkedIn page for the latest updates!

Marketing case study 101 (plus tips, examples, and templates)

Summary/Overview

If you’re familiar with content lines like, “See how our fancy new app saved Sarah 10 hours a week doing payroll,” you’ve encountered a marketing case study. That’s because case studies are one of the most powerful marketing tools, showcasing real-world applications and customer success stories that help build trust with potential customers.

More than 42% of marketers use case studies in their marketing strategy. Let’s face it — we love testimonials and reviews. People love hearing customer stories and experiences firsthand. In fact, 88% of consumers view reviews before making a purchase decision. Case studies work similarly by providing prospective customers with real-life stories demonstrating the brand’s success.

Case studies provide a more in-depth view of how your product solves an existing problem — something potential buyers can relate to and learn from.

In this article, we take a closer look at what marketing case studies are, why they’re important, and how you can use them to improve your content marketing efforts. You’ll also learn the key elements of a successful case study and how to turn a good case study into a great case study.

What is a marketing case study?

A case study is a narrative that documents a real-world situation or example. A marketing case study is a detailed examination and analysis of a specific strategy, initiative, or marketing campaign that a business has implemented. It’s intended to serve as an all-inclusive narrative that documents a real-world business situation and its outcome.

Marketing case studies are tools businesses use to showcase the effectiveness of a particular tool, technique, or service by using a real-world example. Companies often use case studies as sales collateral on websites, email marketing, social media , and other marketing materials. They provide readers with a firsthand look into how your product or service has helped someone else and demonstrate the value of your offering while building trust with potential customers.

Some common key components of a marketing case study include:

Context: A case study begins by describing the business’s situation or problem. This often includes challenges, opportunities, or objectives.
Strategy: An outline of the tactics or strategy utilized to address the business’s situation. This includes details such as the target audience, messaging, channels used, and other unique aspects of the approach.
Implementation: Provide information about how the strategy was implemented, including timeline, resources, and budget.
Results: This is arguably the most crucial part of a marketing case study. Present the results through data, metrics, and key performance indicators (KPIs) to demonstrate the impact of the strategy. The results section should highlight both qualitative and quantitative data.
Challenges and Solutions: A great case study not only focuses on the successes but addresses any obstacles faced during the campaign. Make sure to address any challenges and how they were overcome or mitigated.
Customer Feedback: Including testimonials or quotes from satisfied clients is a great way to add credibility and authenticity to a case study. Choose customer feedback that reinforces the positive outcomes of the strategy taken.
Visuals: Compelling case studies include visuals such as graphs, charts, images, videos, and infographics to make the information presented more engaging and easier to understand.
Analysis: An optional way to conclude a case study includes discussing key takeaways, insights, and lessons learned from a campaign.

Case studies can help you connect your product to the customer’s needs by providing a real world examples of success and encouraging conversions.

Benefits of marketing case studies

Some of the key benefits of using case studies in your marketing efforts include the following:

Building trust and credibility. You build trust and credibility with potential clients or customers by demonstrating real world success stories. In-depth looks at how your products or services have helped other businesses or people achieve success can increase customer loyalty and encourage repeat business.
Learn best practices. Learn from strategies employed in successful case studies and apply similar approaches to future campaigns.
Enhancing sales and conversions. By highlighting the real world results your products or services have delivered, case studies can be a powerful tool for boosting sales. They can help demonstrate the value of your offering and persuade your target audience to make a purchase.
Explain how your business generates results. Case studies are a compelling way to share key takeaways with your target audience and showcase your brand.
Use them as content marketing material. Use case studies as content for marketing purposes on websites, social media, and beyond.

Case studies can help your business stand out and achieve success. By highlighting the real world results you’ve delivered, you can use case studies to boost sales, build customer loyalty, and compellingly showcase your business.

Tips on how to write an effective marketing case study

Are you ready to write a compelling case study? Get started with these tips.

Develop a clear and compelling headline

You have about 10 seconds to communicate your value proposition to keep customer attention. Whether you’re designing a new landing page or making a long-term plan for your brand’s content marketing strategy , the headline is the most crucial part.

A compelling title should capture readers’ attention and make them want to read more. To craft a compelling headline:

Understand your audience: Before crafting a headline, ensure you know your target audience — what are their pain points, interests, and needs?
Highlight the most significant result: Focus on the most impactful result achieved in the case study. What was the primary outcome of the strategy implemented?
Keep it brief: Keep your headline concise and to the point. Try to keep your headline under 12 words.
Use action words: Incorporate action verbs such as “achieved,” “transformed,” or “boosted” to convey a sense of accomplishment.
Include data: Numbers make your headline more credible. For example, if the case study achieved a 75% increase in sales, include that in the headline.
Emphasize benefits: Focus on the positive changes or advantages the implemented strategy brought to the client or business. Use these as selling points in your headline.
Make it unique and memorable: Avoid generic phrases to make your headline stand out from the competition.
Use keywords wisely: Incorporate relevant keywords that align with the case study and your target audience’s search interest to improve search engine visibility through search engine optimization (SEO).
Consider subheadings: If you cannot fit all the necessary information in a headline, consider adding a subheading to provide additional context or details.

Here are some examples of clear and convincing case study headlines:

“Achieving a 150% ROI: How [XYZ] Strategy Transformed a Startup”
“How Optimized SEO Tactics Skyrocketed Sales by 80%”
“Mastering Social Media: How [ABC] Brand Increased Engagement by 50%”
“The Power of Personalization: How Tailored Content Quadrupled Conversions”

Write relatable content

Almost 90% of Gen Z and millennial shoppers prefer influencers who they consider relatable. Relatability is part of building trust and connection with your target audience.

When writing your case study, make content that resonates with readers and speaks to their pain points. The best marketing doesn’t just increase conversion rates — it also serves your customers’ needs. To write content that really resonates with your target audience, make sure to:

Understand your audience: To successfully write relatable content, you first need to understand your target audience — their interests, pain points, and challenges. The more you know about your target audience, the better you can tailor your content to their needs.
Identify pain points: As mentioned above, identify challenges your target audience may face. Make sure to highlight how the product or service in the case study can effectively address these pain points.
Tell a story: Create a narrative that follows a standard story arc. Start with a relatable struggle that the customer or business faced and describe its associated emotions.
Use real customer feedback: Incorporate quotes or testimonials from actual customers or clients. Including authentic voices makes the content more relatable to readers because they can see real people expressing their experiences.
Use relatable language: Write in a tone to which your audience can relate. Only include overly technical terms if your target audience solely consists of experts who would understand them.
Use social proof: Mention any recognitions, awards, or industry acknowledgments that may have been received by the customer or business in the case study.
Encourage engagement: Urge readers to share their own challenges or experiences related to the subject matter of the case study. This is a great way to foster a sense of community.

Outline your strategies with corresponding statistics

Whether you’re showing off the results your marketing team achieved with a new strategy or explaining how your product has helped customers, data and research make it easier to back up claims.

Include relevant statistics in your case study to provide evidence of the effectiveness of your strategies, such as:

Quantitative data: Use numerical data to quantify results.
Qualitative data: Use qualitative data, such as customer testimonials, to back up numerical results.
Comparisons: Compare the post-campaign results with the pre-campaign benchmarks to provide context for the data.
Case study metrics: Include specific metrics relevant to your industry or campaign if applicable. For example, in e-commerce, common metrics could include customer acquisition cost, average order value, or cart abandonment rate.

By incorporating relatable outcomes — such as cost savings from new automation or customer responsiveness from your new social media marketing campaign — you can provide concrete evidence of how your product or service has helped others in similar situations.

Use multiple formats of representation

People love visuals . It doesn’t matter if it’s an infographic for digital marketing or a graph chart in print materials — we love to see our data and results represented in visuals that are easy to understand. Additionally, including multiple representation formats is a great way to increase accessibility and enhance clarity.

When making a case study, consider including various forms of representation, such as:

Infographics: Use infographics to condense critical information into a visually appealing, easy-to-understand graphic. Infographics are highly sharable and can be used across marketing channels.
Charts: Use charts (bar charts, pie charts, line graphs, etc.) to illustrate statistical information such as data trends or comparisons. Make sure to include clear labels and titles for each chart.
Images: Include relevant photos to enhance the storytelling aspect of your case study. Consider including “before and after” pictures if relevant to your case study.
Videos: Short videos summarizing a case study’s main points are great for sharing across social media or embedding into your case study.
Tables: Use tables to help organize data and make it easier for readers to digest.
Data visualizations: Include data visualizations such as flowcharts or heatmaps to illustrate user journeys or specific processes.
Screenshots: If your case study involves digital products, include screenshots to provide a visual walkthrough of how the product or service works.
Diagrams: Use diagrams, such as a flowchart, to explain complex processes, decision trees, or workflows to simplify complicated information.
Timelines: If your case study involves a timeline of specific events, present it using a timeline graphic.

Use a consistent design style and color scheme to maintain cohesion when incorporating multiple formats. Remember that each format you use should serve a specific purpose in engaging the reader and conveying information.

Get your case study in front of your intended audience

What good is a compelling case study and a killer call to action (CTA) if no one sees it? Once you’ve completed your case study, share it across the appropriate channels and networks your target audience frequents and incorporate it into your content strategy to increase visibility and reach. To get your case study noticed:

Take advantage of your website. Create a dedicated section or landing page on your website for your case study. If your website has a blog section, consider including it here. Optimize the page for search engines (SEO) by including relevant keywords and optimizing the meta description and headers. Make sure to feature your case study on your homepage and relevant product or service pages.
Launch email marketing campaigns. Send out the case study to your email subscriber list. Be specific and target groups that would most likely be interested in the case study.
Launch social media campaigns. Share your case study on your social media platforms. Use eye-catching graphics and engaging captions to draw in potential readers. Consider creating teaser videos or graphics to generate interest.
Utilize paid promotions. Use targeted social media and search engine ads to reach specific demographics or interests. Consider retargeting ads to re-engage visitors who have previously interacted with your website.
Issue a press release. If your case study results in a significant industry impact, consider issuing a press release to share the exciting news with relevant media outlets or publications.
Utilize influencer outreach. Collaborate with influencers who can share your case study with their followers to increase credibility and expand your reach.
Host webinars and presentations. Discuss the case study findings and insights through webinars or presentations. Promote these events through your various marketing channels and make sure to encourage participation.
Utilize networking events and conferences. Present your case study at industry-related conferences, trade shows, or networking events. Consider distributing printed or digital copies of the case study to attendees.
Utilize online communities. Share the case study in relevant online forums and discussion groups where your target audience congregates.
Practice search engine optimization (SEO). Optimize the SEO elements of your case study to improve organic search ranking and visibility.

Remember, the key to successfully promoting your case study is to tailor your approach to your specific target audience and their preferences. Consistently promoting your case study across multiple channels increases your chances of it reaching your intended audience.

Marketing case study examples

Let’s look at some successful marketing case studies for inspiration.

“How Handled Scaled from Zero to 121 Locations with HubSpot”

Right away, they lead with compelling metrics — the numbers don’t lie. They use two different formats: a well-made video accompanied by well-written text.

The study also addresses customer pain points, like meeting a higher demand during the pandemic.

“How AppSumo grew organic traffic 843% and revenue from organic traffic 340%”

This case study from Omniscient Digital leads with motivating stats, a glowing review sharing a real user experience, and a video review from the AppSumo Head of Content.

The case study information is broken down into clearly marked sections, explaining the benefits to their target audience (startups) and providing plenty of visuals, charts, and metrics to back it up.

“How One Ecommerce Business Solved the Omnichannel Challenge with Bitly Campaigns”

Download this Bitly case study from their site to see the details of how this company made an impact.

Not only is it well designed, but it also tackles customer challenges right away. The most compelling types of case studies serve their audience by showing how the product or service solves their problems.

Bitly nails it by listing obstacles and jumping right into how the brand can help.

Marketing case study template

Use this basic template to better understand the typical structure of a business case study and use it as a starting place to create your own:

Case Study Title

Date: [Date]

Client or Company Profile:

Client/Company Name: [Client/Company Name]
Industry: [Industry]
Location: [Location]
Client/Company Background: [Brief client or company background information.]

Introduction:

Briefly introduce the client or company and any necessary context for the campaign or initiative.
Problem statement: Describe the specific challenge or problem faced by the client or company before implementing the campaign or initiative.
Strategy: Explain the strategy that was implemented to address the challenge. Include details such as target audience, objectives, goals, and tactics.
Implementation: Provide a timeline of the strategy’s implementation, including key milestones and other notable considerations taken during execution.
Outcomes: Present the qualitative and quantitative results achieved through the implemented strategy. Include relevant metrics, statistics, and key performance indicators (KPIs).
Comparative data: Compare the post-campaign results to pre-campaign benchmarks or industry standards.

Analysis and Insights:

Key insights: Summarize insights and lessons learned from the campaign and discuss the campaign's impact on the client or company’s goals.
Challenges faced: Address any obstacles encountered during the campaign and how they were mitigated or overcome.

Conclusion:

Conclusion: Summarize the campaign’s overall impact on the client or company. Highlight the value that was delivered by the implemented strategy and the success it achieved.
Next Steps: Discuss potential follow-up actions, recommendations, or future strategies.

Testimonials:

Include quotes or testimonials from the clients or customers who benefitted from the campaign.
Incorporate relevant visuals to illustrate key points, findings, and results.

The above template is a great way to get started gathering your ideas and findings for a marketing case study. Feel free to add additional sections or customize the template to match your requirements.

Craft a compelling marketing case study for your business

Are you ready to make your marketing case study shine? With Adobe Express, you can make high-quality infographics and presentations that take your case studies to the next level.

Choose from our library of designed templates, or make it yourself with powerful tools and a library of ready-to-use graphic elements.

Get started with Adobe Express today to make compelling marketing case studies that engage your audience and drive conversions.

Try Adobe Express today

Ready to create standout content?

Start for free

Explore Related Posts

https://www.adobe.com/express/learn/blog/brand-strategy

https://www.adobe.com/express/learn/blog/marketing-plan

https://www.adobe.com/express/learn/blog/types-of-marketing

The Ultimate Guide to Marketing Case Studies

Everything you need to know about creating effective marketing case studies that will help you convert more leads.

FREE DOWNLOAD: CASE STUDY TEMPLATES

Showcase success using compelling case studies.

Updated: 12/02/21

Published: 02/16/16

Put yourself in your customer’s shoes and imagine you were considering purchasing a new product.

Would you be more inclined to:

A) Chat with a salesperson — while trying to block out the tiny voice in your head reminding you that they’re working on commission?

B) Review a case study about a customer who used that product to solve a problem similar to yours?

Probably option B, right? That’s because we put more trust in word-of-mouth marketing than we do salespeople.

The way people consume information has changed, and buyers have all the resources they need to make decisions about what to purchase. Companies can either continue marketing the old, less effective way … or they can embrace these changes and let their customers do the work for them through testimonials, reviews, word-of-mouth marketing, and marketing case studies.

Customers trust other customers — the companies that recognize this will benefit in the long run and grow better.

Plenty of companies have already proven how beneficial marketing case studies can be. They are the most popular form of self-promotional marketing used by marketing agency executives in the U.S. Additionally, 88% of surveyed B2B marketers say that customer case studies are considered to be their most impactful content marketing tactic.

While chatting with a salesperson can be helpful, and even preferable for some, it’s clear that having marketing case studies on your website can be beneficial. Case studies answer potential customers’ questions, demonstrate success, build company-wide credibility, increase conversions , and most importantly, eliminate bias so your customer can make a confident decision to buy your product.

What Is a Marketing Case Study?

Marketing case studies analyze the ways that a customer uses a product or service. They describe a challenge the customer faced, the solutions they considered, and the results they experienced after their purchase. Strong case studies can compel others to buy a product.

Benefits of Case Studies

Converting Leads with Case Studies

Choosing a Case Study Format

Conducting a Case Study Interview

Benefits of Marketing Case Studies

The use of marketing case studies is beneficial to companies of all sizes and customers of all backgrounds. Well-crafted marketing case studies provide potential customers with engaging content that excites them to buy your product.

They Tell a Relatable Story

Case studies often involve an interview with a customer that has had success using your product. Before choosing a customer for an interview, consider who you’re targeting. Your case studies should appeal to your buyer persona .

When your target customer feels connected to your case studies, they will feel more confident in their purchase.

Consider this: You’re buying a new software for your team. You have a few possible options in mind, so you head to their respective websites to do your own research. The first two options sound good on paper (or rather, on screen), but you want a solution you can really trust. Something that is preferably not written by the company itself.

The third site you go to has a landing page that includes a few case studies. One of the case studies features an interview with an employee at a company similar to yours. You listen to that person describe challenges that they faced prior to getting the software — challenges that sound a lot like the ones you and your team currently face. The interviewee then talks about the ways that their software purchase resolved their pain points.

Wouldn’t the case study you found on the third website make you feel confident that the software could help your team, too?

The key to creating relatable case studies is considering your buyer personas. That means considering demographics, company size, industry, etc. and selecting a person that the majority of your potential customers will feel a connection.

They Demonstrate Success

Take a look at HubSpot’s case study landing page . Check out the wide range of case studies listed. Notice how these case studies cover all types of industries, a wide variety of locations, different company sizes, and more.

If there are so many companies using HubSpot — to solve a vast array of challenges — then wouldn’t you assume HubSpot has a solid product that you could trust, too?

Case studies demonstrate success by showing potential customers that current customers — who once had challenges similar to their own — solved their pain points by making a purchase.

They Help Build Credibility

Credibility is what gives the people around you a reason to trust you.

For example, let’s say you’re looking at a product on Amazon , and you scroll down to the customer review section. You find that almost everyone has given the product a five-star rating or has written a positive comment about their experience. These comments and ratings build credibility for that product and brand.

Marketing case studies help your company build credibility. They also convince prospects to give your product a try when they see how many people already trust you, love your products, and believe in your mission.

They Help You Convert Leads

Case studies are a bottom-of-funnel strategy that will help you convert more leads . If a prospect is on the fence about your product, case studies are the marketing technique that will push them closer to that purchase decision.

For example, if a potential customer visits your website and they watch (or read) multiple case studies explaining the ways that customers have had success with your product, then they too may feel excited to become a customer.

If that same prospect just left your competitor’s website where there were no case studies, your solution then becomes an easy sell … and your competitor becomes obsolete.

Marketing case studies retain value over long periods of time — meaning the same study has the potential to convert leads for years . Unless you have a revamp or a complete update of the product being referred to in your case study, it can remain on your website as long as you see fit.

Marketing Case Study Template

Now that we’ve reviewed the reasons why you should have case studies on your site, you might be wondering how to actually create a marketing case study.

First, it’s no secret that video content is more effective than written content. So, if you can create a video case study, do it. If not, be sure to include images throughout your written case study to break up the text and provide visual stimulation for readers.

Second, remember one size does not fit all when it comes to creating case studies. They vary in length, format, content, and style based on what experience you want to provide for your potential customers.

Keep this in mind as we go through the following example … some of the content here might work perfectly in your case study, and some might need to be modified.

If you need some guidance, check out HubSpot’s Case Study Creation Kit .

1. Choose Your Case Study Format

To determine which format you want to use for your case study, think about what type of content would be most beneficial for your buyer personas. You should consider what challenges your buyer personas might face, what types of industries they work in, their locations, and their business demographics.

Two commonly used marketing case study formats to consider include an exposé and a transcription.

An exposé is an interview technique that covers specific details about a topic, event, or individual. If you look back at the case studies on the HubSpot landing page , you’ll see the exposé format in action. The director, or author, is conducting the interview, leading conversation, and asking the interview subject questions about their interactions with HubSpot.

Tip: When you’re recording a video interview for your case study, make sure the interview subject repeats your question before providing an answer.

For example, if you ask them, “What challenge did our product help you overcome?” you don’t want them to simply say “organizational challenges.” The editing process will cut your voice out of the interview, and their response won’t make sense. Instead, make sure they answer all questions as a complete statement such as, “This product helped us overcome several organizational challenges.”

Transcription

This is a simpler case study format. It’s a transcription of an interview with your customer , meaning there is typically a significant amount of text for potential customers to read through.

Be sure to include the interview questions throughout this type of case study so readers know exactly what the interview subject is referring to. Lastly, feel free to pair your transcription with a series of images or even video to break up the text.

2. Conduct the Interview

The interview is the most important part of the case study … and quality matters. Strong interviews and videos take time . It’s not unusual to conduct a one to two-hour interview just to get a solid two minutes of video to use in your case study.

During the interview, you should ask your customers about their lives prior to purchasing your product, what it was like to acquire your product, and how their company’s future has changed because of their purchase.

If possible, record the interview. If not, be sure to use a transcription or audio recording device to ensure accurate quotes and statements throughout your case study.

Here are some sample questions for you to consider:

Ask about the customer’s life prior to your product.

Who are you? What is your title? What does your company do?
What challenges were you experiencing that made you realize you needed a solution?
Why was finding a solution to this challenge important?

Ask what it was like finding and purchasing your product.

Capture general commentary — information that anyone could understand — from your interview subject in this section so potential customers can relate no matter their background or experience.

How did you find our product? What was your experience like while purchasing our product?
Ask about your customer’s criteria during their search for a solution. What was crucial versus what was nice to have?
What were the results that came from using our product? How did our product solve your challenge?
Ask for numerical results and hard data. Get proof of these from your interview subject (or even your own company if you have records).
What were you able to start doing as a result of our product working for you? What are the intangible results of our product?

Ask about the impact that the product has had on your customer’s life.

How did our product change your view of your company’s future?
What are you excited about moving forward?
What would your future be like without our product?

After conducting your interview, it’s time to actually put your case study together.

Edit your interview down to the most important, relevant information for potential customers to learn about your product. Cut that hour-long video interview down to a minute or two of the best clips.

If your interview is going to become a written case study, include the very best quotes. Make it easy to read by separating your information with the help of headers, bulleted lists, images , and bold or italicized text.

3. Incorporate Your Case Study in Your Marketing and Sales Processes

Determine how to best use the case study in your marketing and sales processes. Here are a few ideas:

Create a case study library.

By creating a case study library on a landing page — similar to the HubSpot landing page or this page by Fractl — you provide your potential customers with an easy way to learn about your products and company as a whole.

Source : Fractl

A case study library or landing page will prevent potential customers and leads from having to dig around on your website for any product information they’re searching for. If this information is not easily accessible, they could lose interest, become frustrated, leave your website, or even find an alternative solution on a competitor’s site.

Case study landing pages and libraries also help build credibility, look official, and typically bring in a lot of traffic — both through people searching for your company’s website and organic search.

According to Fractl , their case study landing page is the second most-visited page on their entire website. Additionally, it is their fourth most-visited page through organic search. Lastly, they’ve seen a huge boost in converting visitors to leads since the creation of their case study landing page — half of Fractl’s leads view at least one of their case studies.

Surround your case studies with social proof.

If so many people are saying it’s true, then it must be true — this is how companies use the theory of social proof to their advantage.

Social proof theories say that people let the actions, behaviors, and beliefs of those around them impact their own. For example, some theories say most people would answer “yes” to the question: “If all of your friends jumped off of a bridge, would you?”

Social proof — or in this case, your friends all jumping off of the bridge — influences people to make decisions based on the expectations and behaviors of the people around them, even if their decision would be different if they were alone.

Companies use social proof in the form of customer reviews, logo walls (that is, the logos of companies that have purchased their products), or long-form videos. Social proof acts as a supplement to the information in a case study.

By showing potential customers how your products have changed the lives of other individuals, teams, and companies, prospects are more likely to buy into your claims and believe your product could help them, too.

Add product overviews to the case study section on your site.

If you’re editing down your case study interview and realize your interviewee said something vague or made a comment that a potential customer may not necessarily understand, you can add a product overview or reference guide next to that case study.

For example, imagine HubSpot is conducting a case study interview and an interview subject goes into detail about the specific functions of Workflows . A potential customer may not know much about HubSpot’s Workflows, so a detailed discussion about their features may not be relatable and could even raise some questions.

By including an overview or description of Workflows next to the case study where the product was mentioned, HubSpot can provide clarity for the viewer. You will also avoid making potential customers feel confused or uninterested.

Keep your sales team in the loop.

Once your case study is complete, you should notify your sales team so they can use them when reaching out to potential customers. They will be able to incorporate this information into their sales enablement kits — which include the technologies, processes, and content that allows them to sell efficiently and effectively.

By learning about the ways that real customers are using and benefiting from the products they are selling, sales teams can share relatable stories with potential customers and leads. These will help build trust and, most importantly, increase sales.

To help your sales team narrow the vast amount of information that typically comes from an in-depth case study, provide them with key takeaways that they can share with potential customers and leads. These key takeaways should include information about the interviewee’s background, title, and experience level and details about their company’s size, industry, and potential annual revenue.

This data will allow the sales team to tailor the information they share with potential customers and leads, organize it for future conversations, and make more efficient and impactful sales.

4. Determine How Many More Case Studies You Need

As I mentioned, every company is different and every product they sell is unique. Not every company will need the same number of case studies on their website to have an impact. To determine the right number of case studies for your company, think about the following tips.

Cover all of your bases.

A good rule of thumb is to have at least one to three case studies for each of your buyer personas.

To do this, cover a range of industries and types of companies, and interview people of different backgrounds, titles, demographics, and experience levels. You should make sure there is something for everyone who visits your website.

If your company targets customers all over the world and has offices located around the globe, this is especially important to consider. Think about what works for your buyer personas, your company’s location, and your goals when deciding how many case studies you need.

Sometimes, less is more.

Having an extensive list of case studies sounds like something everyone should have … right?

Not always. Think about it this way — if your company is on the smaller side and is relatively new, there’s a chance you haven’t given your customers much time with your products yet. There is also a chance that you don’t yet have a wide range of customers.

If your company then takes the time to create dozens of case studies, potential customers may feel you are being inauthentic and even unconvincing. It may also be a waste of resources that you can’t quite afford as a new business.

To be effective, try to make every one of your case studies relatable and helpful for your personas. Cover multiple use cases in each of your case studies when possible. You’ll not only simplify your own life, but you also keep your case study library clean and impactful.

Case studies are powerful marketing tools. They tell your potential customers relatable stories, demonstrate your company’s success, and help you build credibility. Case studies will help you reach your audience in a way that no sales pitch, email, newsletter, or advertisement will.

Plus, if your company made such a positive impact on a customer that they want to share their experience with others, why not broadcast that story?

Now it’s time to start creating content that matters to your potential customers and converts more leads.

Don't forget to share this post!

Weird Words in English: 100+ Terms You Need to Know from 2023 and Beyond

10 Examples of Brilliant Healthcare Marketing

How to Create a Case Study Video That Converts Leads [Video]

Women Shave Because of Marketers: How the Industry Created Demand for Women's Razors

The Public Apology Letter: 6 Brands That Nailed It

How 6 Little-Known Athletic Brands Are Changing the Face of Fitness

8 of the Weirdest Shark Tank Products That Got Investments

Ben & Jerry, theSkimm & Apple: The Inspiring Stories of 10 Famous Co-Founders

Why Case Studies are Critical for the Medtech Buyer Persona

The Doom Boom: Inside the Survival Industry's Explosive Growth

Showcase your company's success using these free case study templates.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

< Previous

Home > Academic Units > Business > Marketing > Marketing Faculty Publications > 91

Department of Marketing Faculty Publications

Audubon hill: a relationship marketing case study.

Lindsay R.L. Larson , Georgia Southern University Follow Dora E. Bock , Georgia Southern University Follow

Document Type

Publication date, publication title.

Journal of the International Academy for Case Studies

CASE DESCRIPTION The following case demonstrates how local businesses can flourish even in tough economic times. The case highlights two dominant marketing topics, relationship marketing and customer gratitude, and reveals their favorable effects for a small local business. The case is particularly applicable in an introductory marketing course, although it is also suited for undergraduates enrolled in management, fashion merchandising or retailing courses. It is recommended that students will assess the company’s marketing strategy as well as target market, and examine the company’s practice of relationship marketing and generation of customer gratitude. Students should expect to spend two hours outside of class reviewing and responding to the case questions in groups. An in class discussion can follow, in which the class hears all of the different group responses.

CASE SYNOPSIS Audubon Hill Antiques and Gifts is a gift shop located in Saint Francisville, Louisiana. Saint Francisville was founded in 1809 and has traditionally been a popular tourist attraction due to its historic plantations, churches, cemeteries, gardens and renowned golf course. Audubon Hill is located in the downtown market district and the rustic design of the store fits in well with the town’s history. The store has been in business for six years and carries a wide assortment of high-end merchandise including gifts, antiques, home décor, jewelry, bath and body products, children and baby items, women’s and men’s clothing, accessories, seasonal merchandise, souvenirs, and traditional Louisiana specialty foods. Gifts can be found for weddings, baby showers, holidays, and birthdays for all ages. The owner, Kathleen, describes the store as being the place where you can find a gift for anyone and take a little piece of Louisiana home with you. Although Audubon Hill has survived the 2008-2012 global recession thus far, the owner worries about the company’s future. Since 2008, tourism in Saint Francisville has been unpredictable and Audubon Hill’s current year-to-date sales are down from last year. Kathleen’s afraid that Audubon Hill may not experience enough sales to keep the business operating.

Recommended Citation

Larson, Lindsay R.L., Dora E. Bock. 2013. "Audubon Hill: a Relationship Marketing Case Study." Journal of the International Academy for Case Studies , 19 (8): 55-61. https://digitalcommons.georgiasouthern.edu/marketing-facpubs/91

Since July 25, 2017

Search Digital Commons

Advanced Search

Notify me via email or RSS

Browse Digital Commons

Collections
Disciplines
SelectedWorks Profiles

About Digital Commons

About the Department of Marketing

Home | About | FAQ | My Account | Accessibility Statement

Privacy Copyright

Deutschland
Asia, Australia & New Zealand
Europe, Middle East & Africa
United States & Canada
Latinoamérica

Brand Marketing Case Studies

This collection features brands and content creators that used video and other digital tactics to drive innovation, connect with their consumers, and drive brand and business metrics. Learn about best practices, creative executions, and how brands achieved success through digital.

Share this page

Comedy central’s innovative search/youtube strategy sends fans on an internet-wide easter egg hunt, fiat's 500x crossover ad drives audience engagement on youtube, how orkin's youtube content strategy exterminated the 'ew'-factor and boosted brand awareness, gillette wins with a digital-first approach for gillette body, how maybelline new york's eye-catching youtube campaign dared consumers to 'go nude', driving sales for retailers with youtube's trueview for shopping, l'oréal canada finds beauty in programmatic buying, rosetta stone embraces mobile video to generate 10x increase in site traffic, new balance races past pre-order goal with youtube trueview and google lightbox ads, how budweiser won the big game with "puppy love", jcpenney optical boosts in-store traffic and brand exposure with google advertising, how activision reached over 2m subscribers on youtube, aéropostale partners with youtube star bethany mota to drive leads, sales and fans, mondelēz international improves campaign effectiveness with google’s brand lift solution, visit california lifts intent to travel to california with a unique experience on youtube, toyota drives engagement with first +post ads campaign, brand usa boosts travel intent 22% with 'discover america' campaign, kraft serves up a fresh take on food with a side of google, hyatt brings its brand experience to life with google solutions, ehealth boosts brand awareness with google display ads, sunrun uses google's brand lift solution to measure campaign recall, topshop reinvents its london fashion week show on google+ and engagement triples, chevrolet drives brand awareness for its new traverse, unilever's 'project sunlight' shines with 77 million youtube views, mercedes-benz france's immersive youtube experience fuels shift in brand perception, youtube and broadway: a cinderella story, chef jamie oliver's food tube: a recipe for youtube success, the record breaking love affair between evian® and youtube, nextiva attracts new customers with youtube trueview ads, vice's youtube success: growing sustained viewership through breakout videos, land rover finds success with engagement ads.

Recruiting Solutions
Job Descriptions
Career knowledge
Find Marketing Agencies
Submit a Marketing Agency
Marketing Knowledge
Latest Articles

What Is A Marketing Case Study? See Examples And Write Yours

by Ranu Kumari

Case study written in a red background representing marketing case studies

There are several instances in life when a person can learn from observing the world around him, which also applies to organizations. When a firm wants to understand a product’s or strategy’s success or failure, they turn to case studies. There are several types of case studies out there. Some of them are – a marketing case study, a finance case study, or a case study in innovation.

What Is a Case Study?

A case study is a detailed study of a specific subject. This could be a person, group, place, event, organization, or phenomenon. Case studies are prevalent in social, educational, clinical, and business research.

Also, they are helpful in a variety of fields. These include psychology, medicine, education, anthropology, political science, and social work. However, we will look at the different elements of a marketing case study in this article.

Case studies are based on evidence; they begin with a question or problem that requires an answer through research. The researcher then collects information using interviews or observations.

The researcher might even conduct an experiment to test an idea related to the case study. After this data is collected and analyzed, the researcher writes up their findings in an article called a case report or case study report.

Also, a case study focuses on a detailed description of an individual or group experience from beginning to end. A case study does not provide generalizations about the larger population but rather focuses on how an individual or group responded to an event.

Case studies may also involve multiple individuals or groups with similar experiences. Case studies are used for:

Testing Hypotheses
Exploring an Issue
Developing new ideas, theories, Models, or, Concepts
Helping you understand specific individuals or groups in detail

What Is a Marketing Case Study

The marketing case study is a persuasive document that uses real-world examples to demonstrate the value of your product or service. It’s a powerful tool for marketing, sales, and customer support teams as it enables them to share the results of their work and how it helped solve a customer’s problem.

A marketing case study is basically a good story. Like all good stories, it needs to have the following elements:

A Hero – This is the main character who is the good guy.
The Problem – A situation that puts our hero in a difficult situation.
The Solution – The product or service that saves the day. Also, it makes the hero happy.

Approaching a case study like a story is something that will be exciting for marketers. This is because marketers are fond of creating memorable stories for their brands.

However, it is essential to remember that the readers of the case study must be able to connect with it. This also means that they should be able to visualize themselves in the main character’s shoes.

Why Should Companies Write a Case Study?

Writing a marketing case study is hard work. It is not as simple as writing a blog post. This is because a case study has a large number of data points. All of them have to be accurate. Also, when a firm intends to mention a client by name, they need the necessary approvals. This can be a time-consuming process.

However, there are many compelling reasons to create a marketing case study. Here, we look at those reasons in some detail.

Demonstrate the power of your product.

Case studies can be effective marketing tools because they show your audience what your product or service can do for them and are much harder to ignore than an ad or blog post.

Build customer loyalty.

Keeping in touch with happy customers will allow them to voice their opinion about your business. However, it will also allow them to reaffirm why they chose your business in the first place.

Enhance Sales.

When a salesperson has case studies to share, it’s an opportunity for them to talk about the benefits their product or service can have for the customer. Also, they can speak about the resounding reception of the product . This, in turn, leads to an increased volume of sales.

Multi-Format and multi-purpose content.

Testimonial quotes and data snippets from your customers make great calls to action on various pages of your website. These could be your homepage, product and service pages, landing pages, etc. You can also repurpose these into PDFs, ebooks, videos, and infographics.

An opportunity to tell your story.

Case studies allow you to share your story, showing readers that your products and methods are effective. This makes for a fantastic form of advertising because it’s not pushy or over-the-top.

Earn Trust.

Case studies help convert positive customer opinions into tangible data that prove your value. In fact, a vast majority of marketers trust this type of content.

How to Write a Marketing Case Study

This section will look at how to write a high-impact and persuasive marketing case study.

Clear Headline.

The headline should share the most critical information about the case study. It should be able to capture its essence in a single sentence.

Write about someone your customer can relate to.

One should know their target audience before working on a marketing case study. They must know the industry the readers are a part of.

Ultimately, the audience must understand that the author is knowledgeable about the industry. Also, they must understand that he knows the customer’s pain points and can provide a solution for them.

Provide a summary.

A marketing case study should start with a crisp summary. The history of the firm, the industry it is a part of, and its leading products or services must also be covered in the summary. Also, the summary should introduce the client.

Narrate the complete story.

You must have got the gist by now. A marketing case study is a fantastic opportunity to tell your story. Furthermore, it is essential to tell it well. As always, one can rely on the STAR framework to make a good business story.

S – Situation: What was the situation that your brand was facing? How did it affect the customer? And, how did it affect you?

T- Task: What did you have to do to fix the situation?

A- Analysis: What approach did you use to analyze the problem? Also, what are the steps to solve it?

R – Result: What were the results of your efforts? To what extent did you solve the problem?

One can also report aspects such as improvement in customer satisfaction. Also, regular follow-ups with a select group of customers can get their feedback on after-sales service. It helps to focus on the long-term and emotional benefits as well.

The case study should be easy to read.

A marketing case study cannot be in the form of continuous text. Otherwise, people will doze off while reading it.

Rather, it should contain a small paragraph, and one must make sure that the case study includes headers, tables, images, and text. This will help improve SEO. It will also make the case study easy to read.

One can include short videos, infographics, and other multimedia to make the case study even more compelling.

Use actual facts and figures.

When writing case studies, it is always better to use actual data . This lends credibility to a person’s work instead of vague terms like ‘increased sales’ or ‘tripled footfall.’

One must mention whether the footfall has grown from 100 to 300 or from 2000 to 6000. Also, one must use charts and graphs to convey the meaning and scale of the data. Finally, any number is meaningless without context. Always remember to present the data points with some reference to the context.

Outline clear strategies

When an organization sets a challenging goal and achieves the target, it calls for a celebration and a marketing case study.

One should always substantiate strategies when discussing the reasons behind the firm’s success. For instance, targeting only the middle of the funnel, customers saw conversions increase from 50 to 75 per month.

Experiment with different formats

Case studies need to be put into text formats all the time. One can play around with different formats to see what works best. It could be a video interview where the customer talks about his challenges.

However, the end objective of the case study remains the same irrespective of the format.

The problems of the customer and how your product solved them for him.

Case studies can also be in the form of brochures, webinars, or podcasts. Another advantage of different formats is that the content will appeal to a wider audience.

Case studies must be easy to find

The case studies must be presented in a prominent section on your website. Further, they have to be optimized for search. Also, all case studies must be promoted on social media and by email.

Marketing Case Study Examples

In this section, we will look at some case studies examples. These case studies demonstrate how to present a sticky situation and its solution in a wonderful manner.

Porch case study

This case study details a year of content marketing that resulted in 931 unique domain links, 23,000 monthly organic visits, and more. The content marketing agency Fractal worked with Porch to achieve these results.

This is a great way to demonstrate your ability to deliver the desired results without disclosing confidential information. Also, these case studies give confidence to other companies in the same industry. You can read the case study here.

IDEO case study

This case study shows that IDEO aims to transform the airport experience by putting passengers first. They have presented the facts exceptionally well. The case study explains how the firm helped Pearson International Airport respond to the challenges of the COVID-19 pandemic.

The entire case study is divided into three parts: the challenge, the impact, and the outcome.

Another good thing is that there are visuals and images to break the flow of text. You can find the case study here.

Chevrolet DTU case study

This case is an excellent example of how a well-known brand fuels the reader’s curiosity. Here, the initials DTU are used. Everybody was interested to know what the abbreviation stands for. Well, DTU is ‘Discover The Unexpected.’

A mix of images, videos, and bullet points sustains the reader’s interest. One of the best things about this case study is that only the name of the brand is used to catch the audience’s attention. You can read this case study here.

Omnichannel Challenge – Bitly Case Study

Bitly uses a PDF format for all its text-heavy case studies. The case study in question is one of an e-commerce company, Vissal. The entire case study consists of different sections, such as ‘The Goal’, and ‘Top Omnichannel Obstacles.’

Also, it includes images in ‘The Set Up’ and ‘The Launch.’ The PDF is available for download and opens up in a separate window.

The colors and text used follow Bitly’s brand guidelines. It shows that a PDF is an excellent format for a case study. However, it is essential to keep the case study short. This case study is available here .

Some disadvantages of case studies

People write case studies so that learning from one situation can be applied to other similar situations. However, that does not always happen. This is because each situation has its unique nature.

Also, case studies can become theoretical in nature. This is even though they are based on real situations.

Marketing Case Study Examples: Best 15 to Learn From

Do you want to showcase your products and services to prospects? A pleasant and appealing website and engaging videos are a good start, but is it enough? To find out, consider examining some marketing case study examples and determining if there are additional strategies you could use to showcase your offerings to potential customers better.

A great website, social media presence, and targeted messaging are all essential to growing your business. But gradually building authority in your niche by boosting your credibility is an altogether different affair. You need to spice things up to make a super impression on your future customers.

And that you can do with a convincing case study!

But simply finding a basic template online and duplicating it for your case study can never be enough. This article will give you the top 20 marketing case study examples that masterfully communicate with your audience, driving your message home.

What is a Marketing Case Study?

A marketing case study contains various information, quotes, statistics, etc. It is like telling a story of how your agency helped a brand solve a problem or excel in the market. In fact, a good case study must be filled up to the brim with quality research. Every result or quote must have a fact or statistics backing it up.

Furthermore, a marketing case study must not be unnecessarily elaborate. In other words, every sentence you put in it must be relevant to the target audience. If it is on point and precise, it is sure to rope in new customers for you.

Marketing case studies can be displayed on your company’s website. It works as proof of what you’ve done, how you’ve done it, and so on. Some companies also choose to make their marketing case studies a part of their sales presentation while pitching to new customers.

Either way, you choose to use it, a case study is an essential customer acquisition tool you must operate properly.

Why Are They Important?

It provides formidable social proof to your company.
It gives your target customer the complete picture of what to expect from your brand.
A case study is a perfect tool for your company to build trust, as statistics and quotes from previous customers support it.
There’s a range of different ways you can prepare a case study, from text-heavy and video-based to infographics.

At a time when 9 out of 10 consumers look for customer testimonials or other kinds of social proof before making a purchase, case studies are immensely vital.

Want to know how to create a great one? Here are some examples of a marketing case study done right!

Top 15 Examples of Marketing Case Study

1. the whole package by ideo.

IDEO is a design company that partnered up with H&M to help the latter remove plastic from their packaging. Their case study , ‘The Whole Package,’ is quite simple and direct. But when it comes to driving the point home, you can say it ticks all the boxes.

Furthermore, this IDEO case study has been neatly categorized into sections. Coupled with the masterful use of visuals with crisp and convincing copy, this marketing case study is an excellent example of a comprehensive one.

2. Chevrolet DTU by Carol H Williams

Chevrolet DTU. Caril H Williams case study.

When your client is a world-renowned name, why hide it? That’s what this case study teaches us. In fact, what better social proof than showing the world look “the brand that billions of consumers trust chose us, why can’t you?”

Engaging subheadings throughout this Carol H Williams case study further make it a convenient read.

Remember, no matter how convincing your statistics or facts are, try not to intimidate the reader. Feel free to have many sections; prefer crisp pointers over fluffy paragraphs.

3. In-Depth Performance Marketing Case Study by Switch

When it comes to performance marketing, many abbreviations and jargon are involved. Some readers might find it a major turn-off. This marketing case study by Switch masterfully shows how you can avoid sounding scary in this way.

This one dedicates a page to each of the results they got for their client. For instance, the Facebook Ads results have their own page, and it has been so simplified that even a non-marketer would understand. That’s what makes this case study stand out.

4. Gila Rivers by OH Partners

A great marketing case study example by OH Partners.

A picture speaks a thousand words. And this case study shows just how you can use pictures to prepare the perfect case study. Using pictures, OH Partners have communicated what they’ve done for their clients and what their future customers can expect regarding results.

The marketing case study is visually appealing, thanks to elegant pictures that make it easy on the eyes. Even if you have no prior knowledge of marketing or OH Partners, the case study’s style is backed up by convincing statistics, which helps to make it one of the top examples in the field.

5. Capital One on AWS by Amazon

This case study is for companies working for clients for a long time. This Amazon case study features several articles detailing how Capital One benefitted from AWS over the years.

Starting from 2016, these articles elaborate on every aspect of Capital One being on AWS. So, is there a client you have been serving for years? Have they benefitted from your services or product in various ways? If yes, this is an approach you can take.

6. Acoustic by Genuine

A simple but effective marketing case study.

Simplicity, as they say, is often all you need to make a lasting impression. And this case study by Genuine is truly a masterpiece in simplicity. First, it goes directly to the point and uses minimal text to drive the message home.

With neatly divided sections, this marketing case study is as simple in the text as in the visuals. Neither the colors nor the visuals are shouting at the reader from the screen. What it teaches us? Well, you don’t need to write a lot or use loud visuals to communicate effectively with the target audience.

7. Customer Success Case Study by Convoso

This one might not be as simple in name or feel as the previous one, but it is as effective. How? Because as soon as you lay your eyes on this Convoso case study , you notice the 300% boost. And if you’re a potential customer looking for a similar, you can hardly ignore it.

Another striking characteristic of this one is its vivid use of colors. Even though this 11-page PDF might seem a bit lengthy to some, the easy-on-the-eye color palette makes it quite readable. So, don’t ignore the visual aspect is what this marketing case study example teaches us.

8. The Hunt Club Case Study by Happeo

This is a case study written entirely from the perspective of the customers. Yes! Every paragraph in this Happeo case study contains quotes from Hunt Club, the company that chose Happeo’s solution.

An elaborate embedded video further does the trick for this one. But if we were to glean one thing from this case study, it has to be the fact that Happeo has told its own success story in the words of the customer.

Can a case study be any more of a social proof? We think not!

9. NetApp Case Study by Evisort

The unique thing about this one is that it starts with an overview of the client. Evisort sets the groundwork for its message right at the beginning. Once they’ve informed us about their client’s nature, they gradually move on to the problem solved.

For one, this follows the marketing case study thumb rule of always focusing more on the client. Secondly, it prepares a solid base for the reader, helping her clearly understand what has been discussed in the coming segments.

But there’s another important thing about this Evisort case study . It tells the story of the solution focusing on a particular era, the pandemic in this case. You can also employ this strategy and give more context to the solution you provided to your client.

10. The Met by Fantasy

A complete redesign of the Metropolitan Museum of Art.

How to showcase a nice and responsive website you created for a client? The simplest way is to put snaps of the website in your case study. And that’s what this Fantasy case study has done so masterfully.

What this case study teaches us is that you don’t have to write a bunch of stuff or put in statistics everywhere. If the result you provided to your client can be showcased visually, why not use the case study to do just that?

In Conclusion

Marketing case studies are one of the best ways to build credibility and trust with potential customers. They also help you generate leads by showcasing your expertise and proving that you can deliver results. Most importantly, they can help you win over new clients by showing them what to expect from working with you — and how much better things will be when they do.

So, these were a range of marketing case study examples and what we can learn from each. Which one was your favorite? Is there a pattern you identified? To be clear, each of these examples was unique and innovative in its own way. You can go ahead and pick a style and focus for your case study.

In a nutshell, relevancy matters the most if you want your case study to expand your business. So, instead of blindly following any of the examples we have listed, make your own mark with a compelling marketing case study.

We wish you all the best in your customer acquisition and expansion efforts. And we hope this article was of great help to you.

Ranu Kumari is a Professional Writer and a Marketing enthusiast who currently runs her own Marketing Consultancy, LatitudeBOX. She has written promotional articles for multiple brands and has published her work in Scopus indexed journals. She is passionate about expressing her thoughts and ideas to connect with her readers in a voice that they understand.

Join the conversation Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Integrating transactional and relationship marketing: a new approach to understanding destination loyalty

Original Article
Published: 08 September 2020
Volume 18 , pages 3–26, ( 2021 )

Cite this article

José Manuel Hernández-Mogollón ORCID: orcid.org/0000-0002-5515-8142 1 ,
Helena Alves ORCID: orcid.org/0000-0001-5192-2310 2 ,
Ana María Campón-Cerro ORCID: orcid.org/0000-0001-7694-6087 1 &
Elide Di-Clemente ORCID: orcid.org/0000-0002-2708-9805 3

1141 Accesses

3 Citations

Explore all metrics

Studies of factors generating loyalty to tourism destinations have included extensive research into transactional marketing variables, but researchers have neglected relationship variables and, thus, have developed only a partial understanding of loyalty. This study proposes a study model of factors generating destination loyalty – applied specifically to rural tourism –and thereby seeks to enrich the transactional marketing perspective (image, quality and value) with a focus on relationships (trust, attachment and satisfaction). The integration of the transactional and relational submodels are tested as antecedents of overall satisfaction and destination loyalty. The results are based on an online survey of 464 rural tourists. The data were analysed using the partial least squares technique, revealing that transactional models need to be enriched with relationship variables such as trust and attachment. Efforts to improve destinations’ image and their perceived quality are at best a fragmented strategy if relationship variables are not included, as these are clearly important to destination success.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price includes VAT (Russian Federation)

Instant access to the full article PDF.

Rent this article via DeepDyve

Institutional subscriptions

Loyalty Measurement in Tourism: A Theoretical Reflection

How Brand Trust Mediates the Effects of Service Quality on Loyalty: An Illustration From Medical Tourism Context

Service Quality, Tourist Satisfaction, and Destination Loyalty in Emerging Economies

Alegre, J., & Cladera, M. (2009). Analysing the effect of satisfaction and previous visits on tourist intentions to return. European Journal of Marketing, 43 (5–6), 670–685.

Google Scholar

Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26 (4), 868–897.

Barclay, D., et al. (1995). The partial least squares (PLS) approach to causal modelling: Personal computer adoption and use as an illustration. Technology Studies, 2 (2), 285–309.

Berry, L. (2000). Growing interest, emerging perspectives. In J. N. Sheth & A. Parvatiyar (Eds.), Handbook of relationship marketing (pp. 149–170). California: Sage Publications.

Bigné, J. E., et al. (2005). Relationships among residents’ image, evaluation of the stay and post-purchase behavior. Journal of Vacation Marketing, 11 (4), 291–299.

Campo, S., & Garau, J. B. (2010). The generation of tourism destination satisfaction. Tourism Economics, 16 (3), 461–475.

Campón, A. M., et al. (2010). Marketing relacional e turismo: A fidelização de clientes no turismo rural, proposta de um Modelo Para o seu estudo [relationship marketing and tourism: Encouraging loyalty in rural tourism clients, a proposed study model]. Revista de Turismo and Desenvolvimento/Journal of Tourism and Development, 13/14 (1), 231–241.

Campón, A. M., et al. (2012). Identifying the major determinants of loyalty in tourism. In R. H. Tsiotsou & R. E. Goldsmith (Eds.), Strategic marketing in tourism services (pp. 163–183). United Kingdom: Emerald.

Chen, C. F., & Phou, S. (2013). A closer look at destination: Image, personality, relationship and loyalty. Tourism Management, 36 , 269–278.

Chen, J. S., & Gursoy, D. (2001). An investigation of tourists’ destination loyalty and preferences. International Journal of Contemporary Hospitality Managenent, 13 (2), 79–85.

Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29 (4), 624–636.

Chi, X., et al. (2020). Tourist-perceived quality and loyalty intentions towards rural tourism in China. Sustainability, 12 (9), 3614.

Chin, W. W. (2010). How to write up and report PLS analyses. In V. E. Vinzi (Ed.), Handbook of partial least squares (pp. 655–690). Berlin: Springer.

Choo, H., & Petrick, J. F. (2012). Comparison between first-timers and repeaters for relationship marketing implications. International Journal of Tourism Research, 14 (3), 298–302.

Ciavolino, E., & Nitti, M. (2013). Using the hybrid two-step estimation approach for the identification of second-order latent variable models. Journal of Applied Statistics, 40 (3), 508–526.

Croes, R., et al. (2010). The value of destination loyalty: Myth or reality? Journal of Hospitality Marketing and Management, 19 (2), 115–136.

Das, K. (2009). Relationship marketing research (1994–2006): An academic literature review and classification. Marketing Intelligence and Planning, 27 (3), 326–363.

De Wulf, K., et al. (2001). Investments in consumer relationships: A cross-country and cross-industry exploration. The Journal of Marketing, 65 (4), 33–50.

Dwyer, F., et al. (1987). Developing buyer-seller relationships. Journal of Marketing, 51 (2), 11–27.

Echtner, C. M., & Ritchie, J. B. (1991). The meaning and measurement of destination image. Journal of Tourism Studies, 2 (2), 2–12.

Gallarza, M. G., & Gil, I. (2006). Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students’ travel behavior. Tourism Management, 27 (3), 437–452.

Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. Journal of Marketing, 58 (2), 1–19.

Gitelson, R. J., & Crompton, J. L. (1984). Insights into the repeat vacation phenomenon. Annals of Tourism Research, 11 (2), 199–217.

Grönroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Management Decision, 32 (2), 4–20.

Hair, J. F., et al. (2000). Análisis multivariante [multivariate analysis] . Madrid: Prentice Hall.

Hair, J. F., et al. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19 (2), 139–151.

Hernández, L., et al. (2006). Tourism destination image, satisfaction and loyalty: A study in Ixtapa-Zihuatanejo, Mexico. Tourism Geographies, 8 (4), 343–358.

Hernández, J. M., et al. (2012). Turismo rural: Concepto, evolución y nuevas tendencias [Rural tourism: Concept, evolution and new tendencies] . In F. J. Ortega, E. Pérez, & P. Milanés (Eds.), Estudios de investigación sobre turismo y medio ambiente. Nuevas líneas de trabajo y tendencias actuales (pp. 65–88). Saarbrücken, Germany: Editorial Académica Española.

Huang, H. H., & Chiu, C. K. (2006). Exploring customer satisfaction, trust and destination loyalty in tourism. Journal of American Academy of Business, 10 (1), 156–159.

Kim, A. K., & Brown, G. (2012). Understanding the relationships between perceived travel experiences, overall satisfaction, and destination loyalty. Anatolia: An International Journal of Tourism and Hospitality Research, 23 (3), 328–347.

Kim, S. S., Choe, J. Y. J., & Petrick, J. F. (2018). The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival. Journal of Destination Marketing & Management, 9, 320–329.

Lee, J. J., et al. (2012). The mediating effect of place attachment on the relationship between festival satisfaction and loyalty to the festival hosting destination. Journal of Travel Research, 51 (6), 754–767.

Lee, J., et al. (2007). Examining the antecedents of destination loyalty in a forest setting. Leisure Sciences, 29 (5), 463–481.

Lee, T. H. (2009). A structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists. Leisure Sciences, 31 (3), 215–236.

López-Jáuregui, Á., et al. (2019). Impact of SMEs strategy on loyalty: The hairdresser case. Spanish Journal of Marketing-ESIC, 23 (2), 273–293.

MacKenzie, S. B., et al. (2005). The problem of measurement model misspecification in behavioral and organizational research and some recommended solutions. Journal of Applied Psychology, 90 (4), 710–730.

McKercher, B., et al. (2012). Rethinking loyalty. Annals of Tourism Research, 39 (2), 708–734.

Mechinda, P., et al. (2009). An examination of tourists’ attitudinal and behavioral loyalty: Comparison between domestic and international tourists. Journal of Vacation Marketing, 15 (2), 129–148.

Mechinda, P., et al. (2010). An examination of tourists’ loyalty towards medical tourism in Pattaya, Thailand. The International Business and Economic Research Journal, 9 (1), 55–70.

Millán, M. (1999). El turismo rural en la planificación económica de la Región de Murcia [rural tourism in economic planning for the Murcia Region]. Cuadernos de Turismo, 4 , 51–72.

Morais, D. B., & Lin, C. H. (2010). Why do first-time and repeat visitors patronize a destination? Journal of Travel and Tourism Marketing, 27 (2), 193–210.

Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 54 (3), 20–38.

Nunnally, J. C., & Bernstein, I. (1994). Psychometric theory . New York: McGraw-Hill.

Oh, H., et al. (2004). Hospitality and tourism marketing: Recent developments in research and future directions. International Journal of Hospitality Management, 23 (5), 425–447.

Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17 (4), 460–469.

Oliver, R. L. (1993). Cognitive, affective, and attribute bases of the satisfaction response. Journal of Consumer Research, 20 (3), 418–430.

Oliver, R. L. (1997). Satisfaction. A behavioral perspective on the consumer . Boston: McGraw-Hill.

Parasuraman, A., et al. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64 (1), 12–40.

Pereira, C. A. B., et al. (2016). Impact of tacit knowledge on customer loyalty. The Service Industries Journal, 36 (15–16), 827–845.

Pérez-Cabañero, C., et al. (2017). Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty. International Review on Public and Nonprofit Marketing, 14 (2), 253–268.

Pike, S., et al. (2011). Visitor relationship orientation of destination marketing organizations. Journal of Travel Research, 50 (4), 443–453.

Prayag, G., & Ryan, C. (2012). Antecedents of tourists’ loyalty to Mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, 51 (3), 342–356.

Pujiastuti, E. E., et al. (2017). The antecedents of behavioral intention regarding rural tourism destination. Asia Pacific Journal of Tourism Research, 22 (11), 1169–1181.

Rivera, M. A., & Croes, R. (2010). Ecotourists’ loyalty: Will they tell about the destination or will they return? Journal of Ecotourism, 9 (2), 85–103.

Sharpley, R., & Jepson, D. (2011). Rural tourism: A spiritual experience? Annals of Tourism Research, 38 (1), 52–71.

Shirazi, S. F. M., & Som, A. P. M. (2011). Destination management and relationship marketing: Two major factors to achieve competitive advantage. Journal of Relationship Marketing, 10 (2), 76–87.

Su, H. J., et al. (2011). Empirical study of destination loyalty and its antecedent: The perspective of place attachment. The Service Industries Journal, 31 (16), 2721–2739.

L. Su, X. Fan (2011). A study on the relationships between service quality, satisfaction, trust and loyalty among rural tourism. In 8th International Conference on Service Systems and Service Management (ICSSSM) (pp.1–6).

Su, L., et al. (2017). The effect of tourist relationship perception on destination loyalty at a world heritage site in China: The mediating role of overall destination satisfaction and trust. Journal of Hospitality & Tourism Research, 41 (2), 180–210.

Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77 (2), 203–220.

Tsai, S. P. (2012). Place attachment and tourism marketing: Investigating international tourists in Singapore. International Journal of Tourism Research, 14 (2), 139–152.

Tse, D. K., & Wilton, P. C. (1988). Models of consumer satisfaction formation: An extension. Journal of Marketing Research, 25 (2), 204–212.

Verhoef, P. C., et al. (2002). The effect of relational constructs on customer referrals and number of services purchased from a multiservice provider: Does age of relationship matter? Journal of the Academy of Marketing Science, 30 (3), 202–216.

Walsh, S., et al. (2004). Managing and implementing simultaneous transaction and relationship marketing. International Journal of Bank Marketing, 22 (7), 468–483.

Wang, C. Y., & Hsu, M. K. (2010). The relationships of destination image, satisfaction, and behavioral intentions: An integrated model. Journal of Travel and Tourism Marketing, 27 (8), 829–843.

Williams, D. R., & Vaske, J. J. (2003). The measurement of place attachment: Validity and generalizability of a psychometric approach. Forest Science, 49 (6), 830–840.

Williams, P., & Soutar, G. N. (2009). Value, satisfaction and behavioral intentions in an adventure tourism context. Annals of Tourism Research, 36 (3), 413–438.

Wright, R. T., et al. (2012). Operationalizing multidimensional constructs in structural equation modeling: Recommendations for IS research. Communications of the Association for Information Systems, 30 (23), 367–412.

Yen, T. F., et al. (2009). Managing relationship efforts to influence loyalty: An empirical study on the sun ling sea forest and recreational park, Taiwan. International Journal of Organizational Innovation, 2 (2), 179–194.

Yi, Y. (1990). A critical review of consumer satisfaction. Review of Marketing, 4 (1), 68–123.

Yüksel, A., et al. (2010). Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty. Tourism Management, 31 (2), 274–284.

Download references

Acknowledgements

The dissemination of this research has the support of the European Regional Development Fund and the European Social Fund of the European Union, conceded within the framework of the programme Support for the Implementation of Research Activities and Technological Development, Dissemination and Transfer of Knowledge by Extremadura Research Groups, which is managed by the Council of Economy and Infrastructure of the Regional Government of Extremadura, Spain (Reference No. GR15170).

Author information

Authors and affiliations.

Department of Business Management and Sociology, University of Extremadura, Avda. de la Universidad, s/n, 10071, Cáceres, Spain

José Manuel Hernández-Mogollón & Ana María Campón-Cerro

Department of Management and Economics, University of Beira Interior, Estrada do Sineiro, s/n, 6200, Covilhã, Portugal

Helena Alves

Department of Business Management and Sociology, Research Institutes, LAB 0L3, University of Extremadura, Avda. De las Ciencias, s/n, Cáceres, Spain

Elide Di-Clemente

You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Ana María Campón-Cerro .

Ethics declarations

Conflicts of interest/competing interests.

The authors declare no conflicts of interest.

Additional information

Publisher’s note.

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Rights and permissions

Reprints and permissions

About this article

Hernández-Mogollón, J.M., Alves, H., Campón-Cerro, A.M. et al. Integrating transactional and relationship marketing: a new approach to understanding destination loyalty. Int Rev Public Nonprofit Mark 18 , 3–26 (2021). https://doi.org/10.1007/s12208-020-00258-z

Download citation

Received : 09 April 2020

Accepted : 06 August 2020

Published : 08 September 2020

Issue Date : March 2021

DOI : https://doi.org/10.1007/s12208-020-00258-z

Share this article

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

Transactional marketing
Relationship marketing
Destination loyalty
Rural tourism
Partial least squares (PLS) technique
Find a journal
Publish with us
Track your research

Warby Parker—an Advertising and Marketing Strategy Case Study

When Warby Parker was founded to take on the $140 billion eyewear industry, their approach needed to boldly convince people why they were the brand to choose the next pair of glasses from. Through their unveiling that Luxottica had a monopolized grip on the worldwide eyewear industry, Warby Parker entered the market as the biggest consumer differentiator brand at that time. What their marketing strategy entailed would propel not just the eyewear upstart but the entire direct-to-consumer (DTC) landscape. ‍

Warby Parker’s value proposition was simple: consumers should be able to conveniently get a good quality pair of glasses for a good price. The emphasis on the convenience factor is perhaps why Warby Parker took off the way they had. Through their Home Try-On program, Warby Parker cut the perceived difficulties of an eCommerce-only business at that point in their lifecycle. Pre-2010, the only real way consumers could purchase glasses would be going in-store to try on a pair and complete the transaction in one go. Warby Parker disrupted that market norm by allowing people to select any five pairs of glasses from their line and have them mailed to try on for five days before sending them back, all free of charge. This “highly delineated offering,” as Dave Gilboa—co-founder and co-CEO of Warby Parker—puts it, is what gave the fledgling company the success to push forward. In this take on Warby Parker’s advertising strategy, we take a closer look at what one of the most celebrated upstarts of the last ten years has done to earn the recognition it deserves. ‍

G & Co. is a world-leading direct-to-consumer agency, empowering consumer goods brands to build enthusiastic audiences, create captivating experiences, and thrive in an increasingly competitive market.

Warby Parker’s Marketing Strategy

To owe all the credit to Warby Parker’s success due to its accessible nature and the irresistible proposal would be mistakenly overlooking its other admirable qualities and perceptive marketing strategies . In fact, it was Warby Parker’s early conviction in marketing that gave way to its rising popularity. One of the three things the DTC brand spent money on in the beginning years was its inventory, its eCommerce storefront, and a public relations firm. And while a PR team may sound trivial to some, the positive press Warby Parker generated due to their early investment was what set it on a trailblazing trajectory.

As part of its launching strategy, Warby Parker was featured in style magazines Vogue and GQ , dubbing them “a line of boutique vintage-inspired frames and lenses for savvy urbanites at a revolutionary price point” and “the Netflix of eyewear.” The press features were so successful that the emergent brand’s expectations were surpassed when their top 15 styles sold out in four weeks and met their first year’s sales targets in three weeks. On top of that, Warby Parker amassed 20,000 customers on a waitlist. While such a long waitlist initially seemed like a difficult logistic problem, the brand quickly turned into a positive component of their customer experience when the company wrote personalized emails to upset customers and apologize and explain the Home Try-On program’s temporary suspension. Warby Parker co-founder Neil Blumenthal would later explain that the incident “set the tone” for how the company would run customer service.

Alongside the unique value proposition, Warby Parker’s press machine was also aided by the brand’s championing of their social entrepreneurship model in the Buy a Pair, Give a Pair program. In every pair bought from the brand, another pair is donated to someone in need through Warby Parker’s partnership with VisionSpring. In 2015, the brand started the Pupils Project, where their coordination with local government agencies, including the Department of Education in New York City and the Department of Health in Baltimore, helps provide vision screenings, eye exams, and glasses-free of charge to students.

G & Co. is a DTC marketing agency: Warby Parker’s Buy A Pair, Give A Pair program donates a pair of glasses to someone in need for every pair bought

While not a key focus of Warby Parker’s advertising strategy, the socially-conscious efforts are nonetheless a bedrock of its founding principles. As Blumenthal put it, “it’s the social mission that drives us...for our 1,800 current employees and for people we’re recruiting, we lead with social mission.” Just because Warby Parker is not as vocal about its initiatives as they are about providing people with great-looking glasses with an exceptional customer experience—which are the most important factors among customers—does not mean their efforts are any less noteworthy than their product placement marketing strategy . In 2019, Warby Parker made headlines when it announced it had distributed five million pairs of glasses to people in more than fifty countries, adding to the supercharged media exposure the DTC eyewear brand has amassed over the years.

G & Co. is a DTC marketing agency: In 2019, Warby Parker donated five million pairs of glasses as part of its Buy A Pair, Give A Pair program

Of course, the importance of press-generated coverage is not nearly as crucial to Warby Parker’s marketing strategy now as it had been before. For any DTC business, the brand awareness one garners as Warby Parker did in its GQ and Vogue features is essential in the beginning stages. “In any digitally-native brand, name recognition is what determines the viability of a business,” says Juan Manuel Gonzalez, founder of UI/UX and DTC marketing agency G & Co. Over time, Warby Parker has utilized more word-of-mouth marketing than press as the brand has become one of the most recognizable DTC brands today.

G & Co. is a DTC marketing agency: G & Co. is a luxury and DTC digital agency who has worked with Burberry and Outdoor Voices

At the core of Warby Parker’s marketing strategy is doubling down on the customer experience. It’s a given that DTC brands will have to take up the mantle of acting as their own manufacturers, distribution partners, and promoters. And Warby Parker has impeccably executed as complete a shopping experience as any consumer can hope for. Through their maintenance of consumer-centric dialogue, Warby Parker’s marketing approach is fertile ground for healthy user-generated content.

In every Home Try-On Kit, Warby Parker encourages recipients to ask their friends and family for their opinion on any of the five frames they’re trying on to make a choice. Additionally, the brand uses the hashtag #WarbyHomeTryOn to bring the decision-making process to social media as well, where more than 50,000 posts under the tag populated social networks and where a Warby Parker representative gives their feedback to home try on recipients on what frames to choose. That also doesn’t count the more personal interaction consumers can opt for, if they choose; only a message away, recipients of the Warby Parker Home Try-On Kit can text the brand and ask for a stylists’ judgment before settling on a pair. Such a twist on the customer experience led to a 50% increase in the likelihood of purchasing a pair of glasses. This kind of ingenuity in terms of convenience and assistance sets Warby Parker apart from the traditional eyewear brand and erodes any doubt early skeptics may have had about the success of a strictly eCommerce company.

G & Co. is a DTC marketing agency: Warby Parker’s Home Try-On Program is what sets it apart from traditional eyewear brands

And to supplement the responsive customer experience, Warby Parker has since introduced its “Wearing Warby” series. Customers share their heartening stories in the form of a video interview accompanied by a blog post. The series highlights Warby Parker customers whose narrative paints a picture of just how much of an impact the DTC eyewear brand has made in their lives and is a different light than that of influencer marketing done by other direct-to-consumer names. The series is only one facet of a wave of user-generated content that further spurred Warby Parker’s marketing efforts.

In matters dealing more so with levity than marketing, Warby Parker has also played around with the digitally savvy consumer. Their launching of the joke site Warby Barker for April Fool’s Day showcased the brand’s social media game and only endeared them to more people. But a facet of Warby Parker’s advertising is not strictly attributed to generating more conversation through user-generated content with posts under the #WarbyHomeTryOn tag or in sharing customer stories about their journey with a new pair of Warby Parker glasses but because of their very infrastructure. ‍

Warby Parker launched a spin-off joke site in Warby Barker for April Fool’s

Warby Parker’s eCommerce Strategy

Considering Warby Parker began as a digitally native business, it’s no surprise that the DTC brand has a strengthened online presence. Everything from the eCommerce website to the two mobile app experiences represents a brand on the consumer space’s bleeding edge. Warby Parker has made an app in its own league as a fundamental component to its mobile strategy. Through augmented reality (AR), users can use the official Warby Parker app to virtually try on a pair of their glasses. Additionally, the official app is outfitted with Apple Pay integration and SMS updates for shipping for a seamless purchase process. Warby Parker’s secondary app allows people to renew their prescription using their telehealth service. Users can verify whether their vision has changed by taking an at-home eye exam. Based on unchanged results from the current prescription, Warby Parker will confirm a renewal for $15 and will otherwise recommend a comprehensive eye exam without charging one for using the app.

Warby Parker’s apps allow users to virtually try on a pair of glasses and renew a prescription

All this goes to show how digital innovation tied with riding the tide of shifting consumer behaviors towards a more convenient manner positions Warby Parker as a brand primed for continued growth. Their bold embrace of cutting-edge technology as part of its marketing strategy tied Warby Parker as an eyewear name that’s both suited for style and cognizant of how to leverage social media and customer experience together. ‍

For those looking for a guided DTC strategy, G & Co. a trusted partner in the direct-to-consumer space. With a wide breath of experience in the world of marketing and brand strategy, G & Co. provides brands with a comprehensive approach in building and scaling brands.

We invite you to start a journey where your brand’s history and future are turned into a story that connects, captures attention, and converts.

Submit an inquiry to G & Co. on our contact page or click on the blue "Click to Contact Us" button on the bottom right corner of your screen for your convenience. We look forward to hearing from you.

How much does Warby Parker spend on digital marketing and advertising ?

While there are no exact estimates on how much Warby Parker spends on digital marketing and advertising , we can point to their television advertising budget. According to Media Post , Warby Parker reins among the DTC world in TV advertising, spending a reported $10 million in the first quarter of 2020. As recently as 2015, Warby Parker spent $492,000 on paid search keyword rankings from January through June. ‍

What is Warby Parker’s digital strategy?

As a digitally native brand that has only flexed its online muscle in the last few years, Warby Parker’s digital strategy is no doubt one of the most robust in the market today. By differentiating themselves from the rest of the eyewear names while doing it all through an online front and innovating new ways for consumers to interact with products, Warby Parker has excelled, if not outright changed, the dynamic by which DTC brands and their digital strategies are based.

Pioneering virtual try-on and encouraging customers to share how their frames look on social media are only a few examples of many that demonstrate just how capable Warby Parker is at energizing customers and carrying through in every customer interaction. ‍

What is Warby Parker’s customer experience (CX) strategy?

Warby Parker co-founder and co-CEO Neil Blumenthal explained it best when he said, “We’ve created an example of a business that can scale, be profitable, and do good in the world without charging a premium for it.” Going after Luxottica and revealing to the extent that consumers were charged marked-up prices for glasses was a luxury many simply couldn’t bear to put up with. Fortunately, neither did Warby Parker.

The entire value proposition in Warby Parker is to provide great quality glasses at a great price in a convenient manner. If the brand’s $95 frames, dozens of styles, and ease of purchase is any indication of their commitment to that promise, they’ve certainly kept it.

To add on to it, though, Warby Parker has since introduced an AR feature in their mobile app that allows users to virtually try on a frame. Additionally, the Warby Parker prescription check app has simplified the renewal process, making it easier than ever to support customers with their visual needs. There’s also the social initiative in which for every pair of glasses Warby Parker sells, another goes to one of more than 600 million people around the world in need of them. So far, Warby Parker has provided five million pairs of glasses to people through its Buy a Pair, Give a Pair program, and counts its Pupils Project as another solutions-based cause. ‍

What is DTC brand d igital marketing , how is it different? ‍

DTC marketing is different in that direct-to-consumer brands are in charge of everything from the manufacturing process to the distribution and the promotion. There are no intermediary parties that have to greenlight a brand’s idea or approach. And as such, DTC brands have far more freedom in managing their customer experience from the start of the customer journey with the brand awareness stage to post-purchase and retention.

As a DTC advertising agency and DTC marketing agency, we understand strategies come in a variety of different approaches. But almost all of them start with the ideation of their ideal customer profile and how to best communicate to them and provide a rewarding experience they can appreciate. A few examples include pushing out high-quality and engaging content with the intent that it prompts user-generated posts or having a personalized shopping experience that more closely matches a brand’s mission. There truly is no shortage of ways in how DTC brands approach their marketing and advertising strategy to engage and connect with their consumers. ‍

Why is marketing important for any DTC brand?

Given that most DTC brands start from ground one, it is incredibly important that marketing be a crucial part of its business strategy. DTC brands must work to overcome the absence in name recognition traditional brands enjoy. That work largely stems from DTC brands’ use of marketing to establish themselves as the choice for a specific product line.

And because the internet has opened up the accessibility of convenient shopping and brand-building, there are far more tools easily disposable for connecting with people and establishing the consumer-provider relationship. Any great DTC digital agency will tell you this means more businesses than ever before have the same capacity to target consumers and refine their marketing approach. With the relative ease in marketing tools and strategies, brands from all over constantly vie for consumers’ attention. In short, marketing is essential for DTC brands because it is the one way in which they can assure their visibility and turn attention into sales and because it is how they differentiate themselves from the competition. ‍

Why is eCommerce important for DTC brands?

An upstart DTC brand will probably not have the financial depth enterprise businesses or subsidiaries enjoy, nor will they have the retail relationships to rely on having their products stocked on shelves in stores for consumers to pick and choose. Typically, a nouveau DTC brand originates online and builds its business online before expanding to physical stores. It’s why the single most important aspect of any digital front for a DTC brand is their eCommerce store, presence, and strategy. ‍

DTC brands are synonymous with convenience, ease of use, and high quality. It’s through a DTC brand’s eCommerce strategy that these things shine through, delivering a straightforward and enjoyable shopping experience to any customer. As a DTC advertising agency and DTC eCommerce agency, we understand that because they live and breathe online, a DTC brand’s eCommerce strategy is quintessential to its success. Without the restraint that can come with physical stores, direct-to-consumer players relish the flexibility in making their user experience clear-cut and designed to make the purchasing process as simple as possible (or at least that’s the goal).

More Resources

2024 Elections and Brands: Business of Fashion x G & Co.
[VIDEO] The State of Digital Experience in Retail 2024
The New Consumer Landscape and Work-From-Home Impact | The Retail & Consumer Index
Retail Trends and Predictions for the U.S. Holiday Season | The Retail & Consumer Index
Top Retail Market Research Agencies to Work With - March 2024
eCommerce UX: Essential Design Strategies and Principles
What is Competitive Intelligence and How Retailers Can Leverage It for a Competitive Advantage
A Guide to Incorporating Competitive Intelligence in Your eCommerce Strategy
How to Develop a Competitive Retail Customer Experience Strategy
What is Retail Analytics + a List of Top 9 Analytics Software Solutions
How To Perform a Retail Competitor Analysis (With Benefits)
Top Digital Transformation Agencies & Consulting Firms to Work With - March 2024
Top Best Retail Consulting Firms to Work With - March 2024
Top Product Design Agencies to Work With - March 2024
Top Fashion & Luxury Creative & Media Agencies to Work With - March 2024
Top Fashion & Luxury Marketing & Advertising Agencies to Work With - March 2024
Retail Industry Analysis: State of Retail, Outlook, Market Growth
Top Mobile App Agencies to Work With - March 2024
Top Shopify Plus Agencies to Work With - March 2024
Top Digital Product Agencies to Work With - March 2024
UI/UX Design Deliverables from an eCommerce Agency
User Experience - UX Resource 2023
Top 10 Best Performing Brands in 2021 - G & Co. Innovation Index®
Top Global Retail, Fashion, and Luxury Industry Index 2023: The State of Brands' Digital Performance & Strategy
LVMH, Digital Advertising & Strategy Case Study
Guide to Luxury Marketing Strategy: A Luxury Marketing Agency’s Take on What Brands Should Know
Retail and Apparel Benchmark Index 2022: The State of Consumer Brands' Customer Experience
Luxury eCommerce: Reshaping through Digital in 2023
Hermès, an eCommerce Case Study
Guide to Luxury Digital Strategy: A Luxury Digital Agency’s Take on What High-End Brands Should Know
Louis Vuitton, an eCommerce Case Study
Luxury Brands in 2023: Digital Marketing and Customer Experience (CX)
Guide to Luxury Digital Agencies: What to Look for in a Digital Partner
Louis Vuitton, a Digital Advertising & Strategy Case Study
Kering, a Luxury Digital Advertising & Strategy Case Study
Guide to DTC Marketing Strategy: A DTC Marketing Agency’s Take on What Brands Need to Know
Gucci, Digital Advertising & Strategy Case Study
Gucci, an eCommerce Case Study
Guide to DTC Digital Agencies: What to Look for in a Digital Partner
Activewear & Athleisure Industry Index 2021: The State of Activewear Brands' Digital Performance & Strategy
G & Co. IQ Mapping - Benchmarking Brand & Customer Experiences through Data & Strategy
Five Industries Poised to Win the 2021 Holiday Shopping Season & Beyond
DTC Digital Marketing: from a DTC Digital Agency
Fashion and Apparel, and Luxury Brands in 2021: eCommerce and Direct-to-Consumer (DTC) Strategy and Insight
Fashion & Apparel Industry Index 2021: The State of Fashion Brands' Digital Performance & Strategy
What is DTC Marketing?: A Beginner's Guide to Direct-to-Consumer (DTC)
Fashion & Apparel Brands in 2021: Direct to Consumer (DTC) and User Experience (UX) - Industry Insights & Strategy
Customer Experience in 2021: What to Learn from the Best Performing Brands in the Fashion, Retail, and Apparel Industry
Fashion, Apparel, & Luxury: Key Themes for the Industry in 2021 - Digital Insight and Strategy
Chanel, an eCommerce Case Study
Customer Experience - CX Survey 2021

Do Not Sell My Personal Info

⋅
Content Marketing

35 Content Marketing Statistics You Should Know

Stay informed with the latest content marketing statistics. Discover how optimized content can elevate your digital marketing efforts.

Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning.

Simply put, content marketing is crucial to any digital marketing strategy, whether running a small local business or a large multinational corporation.

After all, content in its many and evolving forms is indisputably the very lifeblood upon which the web and social media are based.

Modern SEO has effectively become optimized content marketing for all intents and purposes.

This is when Google demands and rewards businesses that create content demonstrating experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) for their customers – content that answers all of the questions consumers may have about their services, products, or business in general.

Content marketing involves creating and sharing helpful, relevant, entertaining, and consistent content in various text, image, video, and audio-based formats to the plethora of traditional and online channels available to modern marketers.

The primary focus should be on attracting and retaining a clearly defined audience, with the ultimate goal of driving profitable customer action.

Different types of content can and should be created for each stage of a customer’s journey .

Some content, like blogs or how-to videos, are informative or educational. Meanwhile, other content, like promotional campaign landing pages , gets to the point of enticing prospective customers to buy.

But with so much content being produced and shared every day, it’s important to stay updated on the latest trends and best practices in content marketing to keep pace and understand what strategies may be most effective.

Never has this been more true than in 2024, when we’re in the midst of a content revolution led by generative AI , which some feel represents both an opportunity and a threat to marketers.

To help you keep up, here are 35 content marketing statistics I think you should know:

Content Marketing Usage

How many businesses are leveraging content marketing, and how are they planning to find success?

According to the Content Marketing Institute (CMI), 73% of B2B marketers, and 70% of B2C marketers use content marketing as part of their overall marketing strategy.
97% of marketers surveyed by Semrush achieved success with their content marketing in 2023.
A B2B Content Marketing Study conducted by CMI found that 40% of B2B marketers have a documented content marketing strategy; 33% have a strategy, but it’s not documented, and 27% have no strategy.
Half of the surveyed marketers by CMI said they outsource at least one content marketing activity.

Content Marketing Strategy

What strategies are content marketers using or finding to be most effective?

83% of marketers believe it’s more effective to create higher quality content less often. (Source: Hubspot)
In a 2022 Statista Research Study of marketers worldwide, 62% of respondents emphasized the importance of being “always on” for their customers, while 23% viewed content-led communications as the most effective method for personalized targeting efforts.
With the increased focus on AI-generated search engine results, 31% of B2B marketers say they are sharpening their focus on user intent/answering questions, 27% are creating more thought leadership content, and 22% are creating more conversational content. (Source: CMI)

Types Of Content

Content marketing was synonymous with posting blogs, but the web and content have evolved into audio, video, interactive, and meta formats.

Here are a few stats on how the various types of content are trending and performing.

Short-form video content, like TikTok and Instagram Reel, is the No. 1 content marketing format, offering the highest return on investment (ROI).
43% of marketers reported that original graphics (like infographics and illustrations) were the most effective type of visual content. (Source: Venngage)
72% of B2C marketers expected their organization to invest in video marketing in 2022. (Source: Content Marketing Institute – CMI)
The State of Content Marketing: 2023 Global Report by Semrush reveals that articles containing at least one video tend to attract 70% more organic traffic than those without.
Interactive content generates 52.6% more engagement compared to static content. On average, buyers spend 8.5 minutes viewing static content items and 13 minutes on interactive content items. (Source: Mediafly)

Content Creation

Creating helpful, unique, engaging content can be one of a marketer’s greatest challenges. However, innovative marketers are looking at generative AI as a tool to help ideate, create, edit, and analyze content quicker and more cost-effectively.

Here are some stats around content creation and just how quickly AI is changing the game.

Generative AI reached over 100 million users just two months after ChatGPT’s launch. (Source: Search Engine Journal)
A recent Ahrefs poll found that almost 80% of respondents had already adopted AI tools in their content marketing strategies.
Marketers who are using AI said it helps most with brainstorming new topics ( 51%) , researching headlines and keywords (45%), and writing drafts (45%). (Source: CMI)
Further, marketers polled by Hubspot said they save 2.5 hours per day using AI for content.

Content Distribution

It is not simply enough to create and publish content.

For a content strategy to be successful, it must include distributing content via the channels frequented by a business’s target audience.

Facebook is still the dominant social channel for content distribution, but video-centric channels like YouTube, TikTok, and Instagram are growing the fastest . (Source: Hubspot)
B2B marketers reported to CMI that LinkedIn was the most common and top-performing organic social media distribution channel at 84% by a healthy margin. All other channels came in under 30%.
80% of B2B marketers who use paid distribution use paid social media advertising. (Source: CMI)

Content Consumption

Once content reaches an audience, it’s important to understand how an audience consumes the content or takes action as a result.

A 2023 Content Preferences Study by Demand Gen reveals that 62% of B2B buyers prefer practical content like case studies to inform their purchasing decisions, citing “a need for valid sources.”
The same study also found that buyers tend to rely heavily on content when researching potential business solutions, with 46% reporting that they increased the amount of content they consumed during this time.
In a recent post, blogger Ryan Robinson reports the average reader spends 37 seconds reading a blog.
DemandGen’s survey participants also said they rely most on demos ( 62% ) and user reviews (55%) to gain valuable insights into how a solution will meet their needs.

Content Marketing Performance

One of the primary reasons content marketing has taken off is its ability to be measured, optimized, and tied to a return on investment.

B2C marketers reported to CMI that the top three goals content marketing helps them to achieve are creating brand awareness, building trust, and educating their target audience.
87% of B2B marketers surveyed use content marketing successfully to generate leads.
56% of marketers who leverage blogging say it’s an effective tactic, and 10% say it generates the greatest return on investment (ROI).
94% of marketers said personalization boosts sales.

Content Marketing Budgets

Budget changes and the willingness to invest in specific marketing strategies are good indicators of how popular and effective these strategies are at a macro level.

The following stats certainly seem to indicate marketers have bought into the value of content.

61% of B2C marketers said their 2022 content marketing budget would exceed their 2021 budget.
22% of B2B marketers said they spent 50% or more of their total marketing budget on content marketing. Furthermore, 43% saw their content marketing budgets grow from 2020 to 2021, and 66% expected them to grow again in 2022.

Content Challenges

All forms of marketing come with challenges related to time, resources, expertise, and competition.

Recognizing and addressing these challenges head-on with well-thought-out strategies is the best way to overcome them and realize success.

Top 3 content challenges included “attracting quality leads with content” ( 45% ), “creating more content faster” (38%), and “generating content ideas” (35%). (Source: Semrush’s The State of Content Marketing: 2023 Global Report)
44% of marketers polled for CMI’s 2022 B2B report highlighted the challenge of creating the right content for multi-level roles as their top concern. This replaced internal communication as the top challenge from the previous year.
Changes to SEO/search algorithms ( 64% ), changes to social media algorithms (53%), and data management/analytics (48%) are also among the top concerns for B2C marketers.
47% of people are seeking downtime from internet-enabled devices due to digital fatigue.
While generative AI has noted benefits, it also presents challenges for some marketers who fear it may replace them. In Hubspot’s study, 23% said they felt we should avoid using generative AI.
Another challenge with AI is how quickly it has come onto the scene without giving organizations time to provide training or to create policies and procedures for its appropriate and legal use. According to CMI, when asked if their organizations have guidelines for using generative AI tools, 31% of marketers said yes, 61% said no, and 8% were unsure.

Time To Get Started

As you can clearly see and perhaps have already realized, content marketing can be a highly effective and cost-efficient way to generate leads, build brand awareness, and drive sales. Content, in its many formats, powers virtually all online interactions.

Generative AI is effectively helping to solve some of the time and resource challenges by acting as a turbo-powered marketing assistant, while also raising a few procedural concerns.

However, the demand for content remains strong.

Those willing to put in the work of building a documented content strategy and executing it – by producing, optimizing, distributing, and monitoring high-value, relevant, customer-centric content, with the help of AI or not – can reap significant business rewards.

More resources:

6 Ways To Humanize Your Content In The AI Era
Interactive Content: 10 Types To Engage Your Audience
B2B Lead Generation: Create Content That Converts

Featured Image: Deemak Daksina/Shutterstock

Jeff has been helping organizations manage, measure and optimize their Web presences for over 20 years. He has deep knowledge ...

Subscribe To Our Newsletter.

Conquer your day with daily search marketing news.

Write My Essay Service - Working to Help You

Do you want to have more free time for personal development and fun? Or are you confused with your professor's directions? Whatever your reason for coming to us is, you are welcome! We are a legitimate professional writing service with student-friendly prices and with an aim to help you achieve academic excellence. To get an A on your next assignment simply place an order or contact our 24/7 support team.

Andersen, Jung & Co. is a San Francisco based, full-service real estate firm providing customized concierge-level services to its clients. We work to help our residential clients find their new home and our commercial clients to find and optimize each new investment property through our real estate and property management services.

We value every paper writer working for us, therefore we ask our clients to put funds on their balance as proof of having payment capability. Would be a pity for our writers not to get fair pay. We also want to reassure our clients of receiving a quality paper, thus the funds are released from your balance only when you're 100% satisfied.

Constant customer Assistance

Who are your essay writers?

Math Problem
Movie Review
Personal Statement
PowerPoint Presentation plain
PowerPoint Presentation with Speaker Notes
Proofreading

What We Guarantee

No Plagiarism
On Time Delevery
Privacy Policy
Complaint Resolution
Exploratory

Finished Papers

Read what our clients have to say about our writing essay services!

Customer Reviews

Charita Davis

Can I speak with my essay writer directly?

IMAGES

Guía sobre marketing relacional y sus usos
Marketing relacional: qué es y cómo lo puedes implementar
15+ Professional Case Study Examples [Design Tips + Templates]
10 Marketing Case Study Examples: Learn How to Master Them in Your
Marketing relacional
22 Marketing Case Study Examples (With Template)

VIDEO

FOCUS GROUP
CRM
Actividad Creación de estrategia de marketing relacional
Marketing relacional
EXAMEN FINAL MARKETING RELACIONAL Y CRM RENZO COSTA
Market Leader Intermediate: Case Study Unit 4

COMMENTS

Top 7 Real Life Relationship Marketing Examples in 2021
1. Amazon. First on our list of awesome Relationship Marketing examples is Amazon. Despite being the world's largest online retailer, driving a net income of $21.33 billion sales per year, the company practically set the standard for customer service in ecommerce. And here is how they did that:
28 Case Study Examples Every Marketer Should See
Open up with a summary that communicates who your client is and why they reached out to you. Like in the other case study examples, you'll want to close out with a quantitative list of your achievements. 16. " NetApp ," by Evisort. Evisort opens up its NetApp case study with an at-a-glance overview of the client.
Relationship marketing and brand community: the case of Netflix
Abstract and Figures. The aim of this article is to examine the relationship marketing model and the concept of brand community based on a case study of the content platform and production company ...
5 Examples of Good Relationship Marketing
Now that you've seen relationship marketing examples in the wild, let's discuss some of its benefits. Higher Customer Retention. Relationship marketing turns potential customers into happy, loyal customers who buy more often. Studies show that fully engaged customers spend 23% more than unengaged customers. Increased Referrals
Marketing Case Study 101 (+ Tips, Examples, and a Template)
Try to keep your headline under 12 words. Use action words: Incorporate action verbs such as "achieved," "transformed," or "boosted" to convey a sense of accomplishment. Include data: Numbers make your headline more credible. For example, if the case study achieved a 75% increase in sales, include that in the headline.
The Ultimate Guide to Marketing Case Studies
Conclusion. Case studies are powerful marketing tools. They tell your potential customers relatable stories, demonstrate your company's success, and help you build credibility. Case studies will help you reach your audience in a way that no sales pitch, email, newsletter, or advertisement will.
259 282 marketing relacional
as community manager, engagement marketing, corporate reputation and influencer marketing. Finally, section 3 deals with the Netflix case study and includes the relational marketing and community building strategies that this company / brand has followed, aspects that have been configured as decisive in the success achieved. 2. METHODOLOGY
Rethinking Relationship Marketing as Consumer Led and Technology Driven
The study of Relationship Marketing (RM) has led to improved understanding and management of customer relationships. However, it has suffered recent criticism for firm-centricity, and for failing to address the impact of the technological revolution and resulting customer empowerment in firm-customer relationships. This paper addresses these ...
Relationship Marketing, The Way to Customer Satisfaction and ...
This investigation aims to identify the factors that precede satisfaction and how it influences brand loyalty in the Portuguese market for personal hygiene products. The methodology used was based on a literature review on relationship marketing, brands, satisfaction and loyalty. Subsequently, an online survey distributed through social ...
Implementing a relationship marketing program: A case study and
managerial implications. To this point, the main thrust of the discussion has been that, for most. sellers, successful implementation of a relationship marketing program. requires a complement of ...
Audubon Hill: a Relationship Marketing Case Study
CASE DESCRIPTIONThe following case demonstrates how local businesses can flourish even in tough economic times. The case highlights two dominant marketing topics, relationship marketing and customer gratitude, and reveals their favorable effects for a small local business. The case is particularly applicable in an introductory marketing course, although it is also suited for undergraduates ...
Brand marketing case studies
Brand Marketing Case Studies. This collection features brands and content creators that used video and other digital tactics to drive innovation, connect with their consumers, and drive brand and business metrics. Learn about best practices, creative executions, and how brands achieved success through digital. Case Study.
What Is A Marketing Case Study? 10 Examples To Inspire You
A marketing case study is like a movie with a hero. A Hero - This is the main character who is the good guy. The Problem - A situation that puts our hero in a difficult situation. The Solution - The product or service that saves the day. Also, it makes the hero happy.
Relationship Marketing as a loyalty tool: The case of the Vila Gale
The Vila Gale Hotel chain is constantly evolving and expanding, having a strong presence in Portugal, and already having some accommodation units in Brazil as well. It offers a wide range of activities to make the customer feel at home, improving the entity-customer relationship. Currently, relationship marketing is the main tool that encourages a close relationship with the customer, allowing ...
Integrating transactional and relationship marketing: a new ...
Studies of factors generating loyalty to tourism destinations have included extensive research into transactional marketing variables, but researchers have neglected relationship variables and, thus, have developed only a partial understanding of loyalty. This study proposes a study model of factors generating destination loyalty - applied specifically to rural tourism -and thereby seeks ...
10 Marketing Case Study Examples
1. Third-person or client case studies: These highlight the experience of a specific client working with your company or using your product. 2. Explanatory case studies: These case studies explore the impact of a phenomenon or tactic, such as the company's marketing strategy, and how it impacted their growth.
(PDF) The impact of relationship marketing on customer loyalty
El presente estudio mostró que existe una asociación entre el Marketing Relacional y la Satisfacción de los Usuarios, ello concuerda con los resultados expresados por Huang et al., (24), en una ...
Warby Parker Advertising & Marketing Strategy Case Study
G & Co. is a luxury and DTC digital agency who has worked with Burberryand Outdoor Voices. At the core of Warby Parker's marketing strategy is doubling down on the customer experience. It's a given that DTCbrands will have to take up the mantle of acting as their own manufacturers, distribution partners, and promoters.
Meta for Business: Case Studies
Marketing Case Studies and Success Stories Get winning advertising solutions from businesses like yours. Learn from these inspirational local, regional and global advertising case studies and success stories. Read marketing case studies and success stories relevant to your business.
Top 10 Case Studies on Marketing Management
Case Study on Groww. 10.How Groww used its educational content and marketing campaigns to make investing more accessible to Indians. Introduction. Groww is an Indian fintech startup that has revolutionized the world of personal finance by using a combination of educational content and strategic marketing campaigns.
9 Top Marketing Trends and Strategies of 2024
6. Case studies drive brand recognition and sales leads. More traditional content marketing, like case studies, are typically used to increase brand recognition and drive lead generation, particularly for B2B marketing. In 2024, case studies will continue to show up in marketing strategies.
35 Content Marketing Statistics You Should Know
A 2023 Content Preferences Study by Demand Gen reveals that 62% of B2B buyers prefer practical content like case studies to inform their purchasing decisions, citing "a need for valid sources."
B2C & B2B Marketing Case Study
Check out Impact's case study through the video below or downloadable PDF that explains the challenge Investors Associated faced in crafting marketing materials that appealed to their disparate B2B and B2C audiences, and how their partnership with Impact helped them overcome that challenge and experience major success.
Case Study De Marketing Relacional
Case Study De Marketing Relacional: Jam Operasional (09.00-17.00) +62 813-1717-0136 (Corporate) +62 812-4458-4482 (Recruitment) 4.8/5. Connect with the writers. Once paid, the initial draft will be made. For any query r to ask for revision, you can get in touch with the online chat support available 24X7 for you.
Case Study De Marketing Relacional
Case Study De Marketing Relacional - The essay writers who will write an essay for me have been in this domain for years and know the consequences that you will face if the draft is found to have plagiarism. Thus, they take notes and then put the information in their own words for the draft. To be double sure about this entire thing, your final ...
Case Study De Marketing Relacional
Case Study De Marketing Relacional, Sample Cover Letter For Hotel Supervisor, Writing Service New Orleans, Application Letter To Unblock Atm Card, Thesis Science City, Essay With Three Body Paragraphs, Pro Physician Assisted Euthanasia Essay Place an order ...