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Market Research Manager Resume Samples

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Partnering with key stakeholders in the EMEA region to identify the key business priorities and how research can support these priorities
Own the agency relationships for all EMEA market research projects. Manage individual research projects from start to finish, including all internal communication updates to regional research lead and internal stakeholders, managing internal expectations
Getting buy-in and customizing the communications of the research findings so they have the broadest impact on the business
Creating and tailoring presentations for individual teams and markets, for example taking a global presentation and turning it into a European document
Synthesis of insights and broad communications of key findings through internal learning sessions, newsletters and social media
Understand how the different regulatory environments across Europe impact on research design and execution
Develop and manage the third party research calendar (syndicated research), as well as the distribution of reports to relevant stakeholders
Working with internal and external resource to oversee the fieldwork initiative
Define processes, establish resources, and manage programs that gather and analyze competitive intelligence
Work with other companies or industry associations to advance market research industry standards
Negotiating with colleagues at all levels to establish priorities and drive innovation
Managing the day-to-day deployment of surveys, working with the Selections team and online platforms
Create and implement technology, tools and solutions to ensure the adoption of best practices in market research
Supporting change management and readiness efforts as program and outputs evolve
Be a thought leader both internally and externally with customers by presenting insights and implications from BASF market research
Commit to "hiring the best" internally and externally
Identify & recruit talent for positions within the marketing group and BASF
Support other members of the sales & marketing team to ensure that company sales and financial goals are achieved
Manage a direct report who is responsible for completing detailed analytical review of all relevant market research data
Integrate and lead the executive dashboards for US Crop across all market research and marketing vendors
Participate in cross functional product launch teams to maximize the potential for all BASF product launches
Ability to be a quick study, having strong technical aptitude and analytic skills
Strong skills with productivity tools such as PowerPoint, Word and Excel as well as knowledge of visualization tools such as Tableau
Excellent problem-solving skills; strong ability to proactively identify and implement effective solutions
Strong Excel knowledge including Pivot Tables and formula building
Strong written and verbal communication skills; ability to summarize and present information in a way that provides clarity and interest
Solid critical thinking skills (e.g., the ability to conceptual frame problems and to identify how to solve them)
Strong Analytic skills and ability to bring insights to life through a rich portfolio of market research, data, and marketing sciences
Strong business acumen and ability to derive strategic business implications from disparate forms of research
Strong critical thinking skills (for example: the ability to conceptually frame problems and identify creative solutions)
Highly proficient with Excel and Power Point

15 Market Research Manager resume templates

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Framing appropriate and achievable research objectives
Designing suitable methodologies to deliver to the agreed upon objectives and which will provide actionable insights
Identifying the most qualified research partners to meet the business requirements
Integrating with key teams internal to Research & Analytics team as well as externally to build 360 degree assessment of all findings pre and post research
Leveraging primary and secondary research to drive deeper customer understanding and revenue impact
Working with internal Sourcing and Vendor Management team to identify preferred partners and maintain quality control systems and ongoing reviews of external agencies. Develop and implement a supplier review system
Extensive professional experience with at least some of this experience beyond market research; ideally including either execution and/or strategy responsibilities in marketing, product, sales or corporate strategy
Proven experience of account management experience from working within a MR agency
Financial products or financial services related experience is a significant bonus but not essential
Experience of working with intermediated businesses essential as is knowledge of b2b research
Proven experience of working with all main market research techniques and methodologies, both quantitative and qualitative. Including but not exclusive to brand tracking, client satisfaction, ad testing, conjoint, segmentation, thought leadership research
Track record of forming trusted advisor relationships with internal partners or external clients
A proven track record of triangulating and analyzing disparate data sets, often combining data from different projects, and turning them into business recommendations and actions
Familiar with both ad hoc and syndicated data sets
Team player with experience interacting with different functional areas and personality styles
Proven ability of managing multiple stakeholders across different channels
Ability to think outside the box in terms of project deliverables and how to engage effectively with stakeholders who can have different and sometime competing needs
A “can-do” attitude and a willingness to learn and succeed
Willing to get hands dirty and ‘go the extra mile&#8217
Working knowledge of statistical methods such as regression, factor analysis, conjoint and segmentation
BA/BS in statistics, economics, or market research preferred; MBA or Master’s degree a plus
Plan and manage both strategic and tactical concept testing studies for marketing segment managers to optimize current and future retail bank offerings
Work with the demand forecasting team to run ad hoc product demand tests
Share research with key stakeholders through scheduled research presentations and informal communications
Manage the budgets and schedules for research projects
Orchestrate and view focus groups to make sure business partner questions are answered and to ensure moderator fully probes salient issues
Keep business partners up-to-date on current and upcoming projects
Provide backup support to rest of market research team as needed
Use other research methods as appropriate
Bachelor degree in Marketing, Communications or related field. Masters preferred
Minimum of 10-years marketing research experience, including research management
Strong PowerPoint and Excel skills
SAS or SPSS programming experience. SPSS or Base SAS certification is required within three months of hire date
Online survey tool experience
Research team management experience
Desired: familiarity with and interest in financial services, especially related to consumer investing
Project Management – ensure cross functional execution of tactics designed to maximize individual store performance; establish and manage time lines and accountabilities around individual real estate analytics projects; participate in key real estate meetings to help develop real estate strategies; provide real time trade area analysis during key Real Estate meetings; follow up with cross functional partners on a consistent basis to ensure that marketing, inventory, promotional and planning efforts all continue to drive success in our current locations
Analytics – provide impartial, well-supported recommendations through analysis and reporting; help develop and maintain real estate analytics calendar and archive; develop standardized reporting to inform the real estate team; provide market reviews and assessments; coordinate market, store, and customer analysis as needed to provide insight for the real estate team; identify and quantify risks and opportunities associated with various real estate decisions; conduct scenario or “what if” predictive modeling to inform real estate and other decisions; work closely with cross functional partners to ensure that market and store level analytics drive actions; support company initiatives with strategic, financial, and analytical leadership
Influence – effectively communicate learnings both verbally and in writing; act as team leader to manage roles, make sure accountabilities are set and understood by all parties; work effectively on cross-functional teams
Provide proactive consultation to business teams guiding brand strategy through synthesized consumer, analytic, market and competitive insights and recommendations
Lead consumer and analytic projects specific to business area of responsibility, with particularly strong emphasis on identifying innovative methods and approaches that promote deeper levels of consumer understanding
Track relevant marketplace trends to identify and champion business opportunities along with related activation plans
Advanced degree preferred in Economics, Business, Marketing or related discipline
5 years of Consumer Products Marketing Research experience
Hands-on experience, strong knowledge of business analytics and syndicated services (including pricing analytics, marketing mix, IRI / Nielsen scanner and panel applications) TITLE LOCATION Sr Statistical Analyst Darien, CT Director, Marketing Analytics Saddle Brook, NJ Algorithm Engineer - Digital Advertising NY, Boston, Chicago or Dallas, Ft. Worth Inventory Optimization Analyst New York SVP, Collections (Operations, Strategy, Analytics) Las Vegas, NV analyst, analytics, market research, secondary, Nielsen, IRI, data analysis, business analysis
Bachelor's degree in Business Administration, Marketing, Psychology, or a related field of study
Experience with online survey tools (e.g. Survey Monkey and Qualtrics)
Strong analytical and Excel skills
Collaborate with stakeholders to understand and document the business objectives and how research will be used to inform business decisions
Synthesize existing relevant insights. Act as clearinghouse and integrate relevant existing primary and secondary research
Design competitive intelligence, qualitative and quantitative research plans to meet research objectives
Collect, summarize, analyze, and interpret data, write reports, and make actionable recommendations
Write requests for proposals, conduct vendor selection and manage vendors for complex projects
Delivers presentations of research findings to executives and other internal stakeholders
Keep up to date on latest trends in research techniques
Leads and/or facilitates all Market Research product related research projects
Promotes research findings and key achievements to L&P through appropriate channels, including regular reporting, research repositories, newsletters, team & departmental meetings, etc
Utilizes market research trade associations to grow market research knowledge
Develops a process to analyze and derive actionable insights from research data for product development and support
Develops presentations and support for recommendations based on research conducted
Maintains a repository of research results; keep results well organized and current
Sources information from secondary research sources including syndicated data, competitive intelligence, business intelligence, industry associations & publications, web queries, etc
Educates and makes recommendations to project stakeholders demonstrate business value in utilizing the analysis
Executes research related to market segments, product offerings, customer experience and other topics as needed
Communicates actionable findings to non-technical audience in clear and concise language
Strong influencing and communication skills (i.e. verbal communication, presentation skills, ability to handle/overcome resistance, drive conversations to constructive closure, etc.). Experience communicating complex ideas/topics clearly and concisely
Ability to be a strong liaison between market research and product development
Extensive experience designing quantitative and qualitative research projects for product development and/or support
Proven track record to manage to turn voice of consumer/customer into insights for organization
Able to see the “big-picture’, yet exceptionally detail oriented to produce accurate results
Bachelors or Master Degree in related field – MBA, Math/Statistics, Marketing, Marketing Research, etc
Knowledge of insurance products
Ability to use SAS or SPSS for analysis
Experience in converting consumer/customers insights into input for product knowledge
Experience in survey coding, deployment, and analytic approaches
Experience in product research related to financial services
Ability to synthesis data from multiple sources into consumer/customer insights
Manage research project workflow, administration, and delivery with a strong adherence to deadlines and an eye for continuous process improvement
Design, administer, and analyze qualitative and quantitative research studies using proven methodologies
Develop position as an expert in monitoring trends in K-12 education, serving as an internal consultant for a variety of strategic activities
3-5 years of market research, consulting, or statistical analysis experience
Bachelor's Degree in statistics, marketing, mathematics, market research, economics, or related field, Master's/Professional Degree preferred
Experience with Qualtrics, Sawtooth, R, and/or SAS strongly preferred
Strong survey authoring, data manipulation, analytical and critical thinking skills
High interest in the education industry
Comfort with fast-paced work environment and management of multiple projects at any given time
Develop an annual plan of research and data analysis to support the academic planning cycle and strategic objectives of Inside Services Partnerships ensuring robust information is available in a timely manner
Manage internal CRM data responding to requests for information from the wider Marketing Team and providing on-going intelligent analysis of activity and audiences
Effectively prioritise and manage a varied workload and res pond to a wide range of requests for qualitative and quantitative information and research across Inside Services
Research, analyse, collate, distil and present high quality, accurate outputs in a range of formats dependent on the project and specified requirements ensuring the original brief is met
Analyse and track the performance of market competitors using a range of data, metrics and other relevant information. This will include recruitment performance, employability data, student satisfaction, degree classification, SSR, market positioning, etc. to create benchmarking and performance analysis
Source, analyse, synthesis and distil a wide range of internal and external information including HESA, UCAS, NSS, DHLE, QAA, British Council, SLC and HN data
Present complex data in a meaningful and engaging way
Track and analyse the market and regulatory environment in the Higher Education sector in the UK and overseas
Regularly report on market trends, student motivations and behaviour
Support new market entry through the supply of meaningful market/country information
Undertake effective market testing of marketing and student recruitment campaigns and initiatives via focus groups and workshops
Develop and manage an information/research storage system
Develop and manage high quality research agencies to out-source work where appropriate
Providing the volume of high quality information and prioritising workload
Prepare for Partnership Launch
Prepare formal Programme Readiness Assessments and Institutional Readiness Assessments
Degree with a significant research/stats component
Relevant research and analysis experience of working either in a Higher Education setting or policy research, business analytic, research agency, etc
Proven track record in the delivery of research/analysis projects
Experience with multiple research methods preferred (e.g., databases, business intelligence/analytics software, surveys, focus groups)
Experience working with high-level customer contacts
International experience working with different cultures and in a global organization preferred
Adept at using Microsoft Office suite (Excel, Access, Word, PowerPoint and Outlook), use of other analytic and business intelligence software tools (MicroStrategy, SPSS) helpful
Knowledge and experience of CRM systems
Ability to work in marketing and customer pre-sales situations
Excellent planning and time management skills, multi-task and set priorities, thrive in team culture
Maintain and Develop relationships with current clients with a plan to cross sell and introduce new services
Ensure maximum client satisfaction through high level of client service standards in line with client expectations
Lead the client servicing team and ensure that staffs are trained to handle client requirements
Monitor research projects including preparation, approval and delivery of proposals, reports and presentations to ensure quality, schedule and overall customer satisfaction

Market Research Manager / Director Resume Examples & Samples

Deep knowledge in one or more industries
Experience with both consumer and business-to-business research
Fluency in multiple relevant languages
Creative in designing research to meet clients' information needs and budgets
Advanced degree in business or a field related to market research
Interest in the stock market is helpful, but not necessary
LI-Recruiter *LI-Priority *LI-CL1
Educated to degree level or equivalent, preferably in marketing, business, with specialization in econometrics or research desirable
Experience of driving Customer Experience programmes in corporate organisations and delivering improved Customer Satisfaction as a result
Experience of research methods across qualitative/quantitative and online methods
Experience working with a wide range of stakeholders at various levels
Passion for customer insights
Communication, relationship building and influencing skills
Analysis skills: data analysis, organising/sifting through data, report writing
Awareness of dealing with a range of research agencies
Collaboration skills
People management and team building skills
Commercial and Budget management skills
Proven track record in the delivery of research projects
Experience of online research panel(s)
Commercial mindset
Min. Bachelor Degree from Psychology, Marketing, Statistics or Business
Has minimum 3 years working experience in Market Research/Consumer Insight
Strong in quantitative survey
Excellent in analytical skill and driven
Able to write and speak in English

Ca-market Research Manager Resume Examples & Samples

Project coordination and implementation: Manage multiple market research projects at once, within timeline and budgets, including working closely with colleagues in our Operations groups to oversee all operational components of projects
Client relationship management: Work with clients, in consultation with the Vice President to develop and design appropriate solutions based on the research approaches and products that are best suited to meet their needs
Assist in the preparation of proposals, delivering research design and methodological advice to our clients and designing questionnaires
Perform data analysis and verification, draw conclusions; prepare reports and presentations; make recommendations from the data results based on the client’s requests and business issues
2-3+ years’ experience in a research environment
Ability to manage multiple projects simultaneously while maintaining a strong client service orientation
Strong quantitative research, analytical, interpersonal and problem solving skills
Ability to draw insights and tell a story with data
Superior organizational skills, unflagging attention to detail & demonstrated commitment to the accuracy and completeness of information
Work well in team environment
Bachelor’s Degree or equivalent related experience

Senior Market Research Manager Resume Examples & Samples

Improve the groups foundational knowledge regarding research methods
A Bachelor’s Degree in Social/Marketing Sciences, Business, or related field of
Extensive experience and expertise in all aspects of primary market research
MBA, MS or related graduate degree
2-5 years of experience measuring business to business campaigns
To provide regular information and analytical support related to market trends, consumer behavior and brands perception
Determine internal Clients' needs in research. Undertake / coordinate ad-hoc research projects focused on understanding of consumer behavior, brands perception & usage
Establish effective and efficient business relationships with Research agencies. Participate in supplier selection and evaluation
Providing consultation to the Devices commercial marketing group in framing their key product demand and marketing business questions and in the development of an appropriate analytical plan to address these key issues
Using commercial audience insights to represent the ‘voice of the market’ and drive an insight platform designed to support key commercial Devices marketing and engineering business partners
Managing a product research portfolio that ensures that commercial product roadmapping is rooted in commercial need spaces and that these are clearly differentiated from Surface competition
Managing a research portfolio that promotes audience relevant go-to-market value proposition options for Microsoft devices
Driving choice modeling exercises to support pricing and SKU research efforts for business planning
Driving “proactive insight analyses” and flash polls to help drive insight around emergent Devices product marketing and business planning research needs
Collaborating with other research managers both within the broader Windows research team as well as the central marketing research team in the execution, analysis and presentation of insights to ensure a holistic understanding of the commercial business issues
Being a positive contributor to the CMR commercial researcher community to ensure collaboration on core audience insights are managed across the organization
Contributing to building a research consulting organization that delivers actionable and relevant insights that drive tangible business outcomes
Expert in integrating commercial research and large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
Strong knowledge of analytic and modeling tools (transactional level, segmentation/targeting using behavioral and demographic data preferred)
Must be knowledgeable with different quantitative and qualitative research techniques and have familiarity with both univariate and multivariate statistical techniques
Proven knowledge in working with syndicated data sets, such as mobile advertising spending data (Competitrack/Kantar), devices sell-thru data sets (NPD/GfK) and campaign tracking data sets (Nielsen IAG)
Excellent communications, storytelling and influencing skills
Exceptional cross-group collaboration
Experience managing vendors
Must be comfortable with “blank sheet of paper” exercise-must love creating and building, being smart about leveraging what is there but also envisioning what isn’t there
BS/BA in quantitative business, marketing, research, or equivalent experience
Discipline Leadership: As market research discipline leaders, we effectively frame business issues, draw from a breadth of methodological and analytic strategies to evaluate business issues, and generate valid and actionable conclusion from data. This includes consulting on and critiquing research done outside of our team
Impact Driven: Being impact driven means that we invest our energy and define our success based on how well we support the company’s business objectives
Objective: As objective internal partners, we are willing to challenge strongly held assumptions with facts. We are willing to consistently and respectfully present an unbiased view, even under pressure
Execute a core program of research with Office 365 customers
Evolve a satisfaction and experience measurement program for Office 365 that leverages behavioral and attitudinal data, one that can best provide insights to drive action
Provide thought leadership by identifying and recommending research methods or analytical approaches that address short and long-term business objectives
Provide analysis and reporting to help the business understand how customers are feeling, trends, and what to focus on
Collaborate with other research managers in the analysis and presentation of insights to ensure a holistic understanding of trends
Contribute to building a research consulting organization that delivers actionable and relevant insights that drive tangible business outcomes
Strong project management skills, including running a large program (ideally experience with both tracking and ad hoc research)
Experience managing multi-faceted market research programs (qualitative and quantitative) including study design, vendor management and project management
Business acumen and the ability to derive strategic business implications from disparate forms of information
Flexibility and the ability to deal with ambiguity
The ability to work collaboratively within and across teams, and confidence in interacting with senior business partners, executives, and their teams
Polished communication and presentation skills
Competencies Needed For Success in Customer and Market Research
As a Marketing Research manager in the Microsoft customer and market research team, you will have an opportunity to work on epic business problems which have the possibility of changing how people work, play, socialize, and learn
End-to-end program management of current CPE research including: scope, schedule, budget, deliverables and quality
Delivering clear and timely communications of program updates to executive sponsors, stakeholders and teammates
Helping to design and improve CPE measurement, in collaboration with extended team
Designing new analytic approaches with various types of data (e.g., survey, telemetry, social intelligence, and business metrics) to improve our understanding of what drives customer and partner satisfaction and business performance
Working closely with CMR’s platform team to establish and operate infrastructure needed to support long-term measurement evolution
Driving continued efficiencies across processes and tools
6+ years of research consulting experience with strong measurement background
Demonstrated ability to create and manage the execution of large research programs, with an eye on finding efficiencies and innovating measurement
Experience with customer experience and satisfaction measurement a plus!
BA Degree or equivalent industry experience
Strong and broad knowledge of research methodologies and analytic techniques
Strong problem solving skills and the ability to dive into details and drive issue resolution
Business acumen, with an emphasis on marketing and sales a plus
Excellent communications and influencing skills
Exceptional cross-group collaboration and team leadership
Work closely with a team of research and analysis specialists to design, implement, and manage all phases of market research and strategic communications projects
Provide project direction, design and analysis
Develop a deep understanding of specific client business issues and conduct deep analysis of research results to help drive strategy and business planning
Partner with clients to ensure that our research meets their needs
Supervise a team of Analysts
Strategic thinker, project manager, and strong desire and ability to lead teams
Solid communication, writing and presentation skills; commitment to quality and creativity
Superior analytical capabilities; detail-oriented and comfortable working with numbers
Interest and ability to translate numbers into actionable recommendations for clients
Demonstrated initiative and ability to manage full life-cycle of projects
Proficiency in Microsoft Excel, PowerPoint and Word; experience with statistical software (specifically SPSS) is preferable but not required
7+ years experience in Market Research role
Experience with qualitative and quantitative marketing research techniques
Experience in managing simultaneous multiple projects
Project and Vendor management experience
Experience with Microsoft Office Suite (Excel, Word, PowerPoint)
Product launch marketing research experience and/or early phase market development research
Background in Voice of the Customer and Product Development market research
Cardiovascular experience and/or physician target customer experience
Global research experience
Supplier selection and negotiation experience
Budget development and management experience
Previous Medtronic experience
8+ years total experience in Technical/Business Program or Product Management (Product Strategy, Product Mgmt, Business Case formulation, Value Chain Analysis, “What-If” scenario modeling and simulations, Strategic Partnerships, etc)
Management of Band 7 Employees
Knowledge of venture-backed ecosystem
Experience performing detailed competitive analysis of technologies as well as feature/function “extrapolation”
5+ years conducting thorough Market analysis for various technology sectors and competitive Intelligence across players, competitors and the overall value chain
Bachelor's Degree in Business and/or Engineering related fields of study
Master's degree required (MBA, MIS, M.S. in Engineering, M.S. Finance)
Strong financial analysis skills with experience in evaluating new platforms & technologies (TCO) and ability to develop/analyze business cases, product profitability models, and budgets
Strong leadership skill and excellent written and verbal communications skills to clearly layout problem statements, analysis and recommendations
Strong analytical, presentation, and leadership skills
Knowledge on video and/or wireless platforms, M2M, set top and/or consumer electronics devices, application development, Network system and technologies
Strong telecommunication and media business experience
Good understanding of Software Development methodologies and Product Development
Management Consulting background
Manage market research studies including project management, design, execution, and data analysis to help provide critical market knowledge
Develop market research plans to investigate customer online purchase requirements, workflows, and preference in Greater China aligned with business priorities
Devise procedures/methodology, and conduct both qualitative and quantitative market research, including creation of survey questionnaire and discussion guide, concept and usability testing with customers, and implementation of changes if needed
Represent voice of the customer and maintain up-to-date knowledge on market trends, competitive landscape, and potential impact to Agilent's digital channel business
Collaborate closely with customers, local Sales, local Outbound Marketing, and Solution Units to drive market research projects to completion within project timelines
Possess a solid understanding of industry secondary data and syndicated sources as well as their strengths and weaknesses
Translate research findings into concise insights and actionable recommendations to facilitate clear decision making by the Digital Channel leadership team and other internal stakeholders
Ensure market research projects within budget and identify opportunities for cost saving when appropriate while in accordance with finance and ethical compliance guidance
Determine best fit for project outsourcing, and manage vendor relationship through selection process, and well-defined scope / spend / deliverables
BA/BS degree in Science or Business required, advanced degree preferred, MBA a plus
5+ years of experience in market research, statistical analysis, competitive intelligence, with online business experience a plus
Experience with a variety of B2B market research methods both qualitative and quantitative, including primary survey research techniques, segmentation, concept-creative testing, focus groups, etc., and secondary data mining on emerging and disruptive industry trends
Strong strategic and analytical skills to develop a holistic view from discrete pieces of data to form insightful observation, as well as clear and actionable business implications
Effective written and verbal communication skills, including the ability to interact effectively with and present to all levels of the organization, take complex topics and create compelling narratives for different audiences, and build consensus around findings and recommendations
Partner with franchise leadership in the development of new and existing business strategies and tactics and as a result, share accountability for business results
Conduct both primary and secondary research methods and consult with Business Analytics partners on incorporating third party data when appropriate to support research findings, identify appropriate research targets, prepare market research stimuli and weight market research samples
Responsible for timely initiation and completion of projects, designing the overall methodology and data presentation plan as well as customer satisfaction with project implementation and design
Must have strong ability to orchestrate and execute a large number of projects while looking to continuously improve processes, quality and efficiencies
Demonstrate flexibility and agility in research approach and timing to accommodate changing business needs
Take a leadership role in staying abreast of emerging healthcare/biopharmaceutical industry trends and monitor primary market research studies for the emergence of insight that can help to explain the impact of trends on the business
Lead/direct third party suppliers or outsourced resources in a variety of market research activities
Successful researchers in the Customer and Market Research team utilize research (primary and secondary) to provide consulting to their business partners. We strive not just to provide data, but to provide context and meaning in this data. Driving and influencing business decisions are what fuel our desire for impact. This research consultant will be responsible for infusing consumer insight into the business planning process, ensuring that we are bringing the right product portfolio to market
Managing and deploying the shopper journey across the PC category; delivering insights, managing action planning and partnering with business leaders in delivering end to end business change across OEM, Retail, Digital and Surface businesses
Partner across the CCG organization to influence the research agenda and ensure category needs are reflected in the definition of deliverables and outputs to drive the business
Support the seasonal Windows category strategy and related deliverables in partnership with CCG aligned to product priorities, shopper and market trends and insights
Deliver presentations with updated insights to the corporate and field teams across key business topics along the purchase path
Build a rhythm of inputs to support the business with insights beyond the Core Computing Devices category to help identify opportunities across all Microsoft consumer lines of business - from Surface, Office and PC Accessories across to Xbox and emerging categories
Driving ‘proactive insight analyses’ and flash polls to help drive insight around emergent business planning research needs
Collaborating with other research managers both within the broader Windows & Devices Product Research team as well as the Central Market Research team in the execution, analysis and presentation of insights to ensure a holistic understanding of consumer business issues
Being a positive contributor to the Central Market Research consumer researcher community to ensure collaboration on core audience insights are managed across the organization
Expert in integrating consumer research and large amounts of internal and external data (quantitative and qualitative) to develop strategic and actionable recommendations
Strong knowledge of analytic and modeling tools (transactional level, leveraging behavioral and perception data preferred)
Strong knowledge of advanced, choice-based modeling research techniques, such as discrete choice, MaxDiff, SEM and conjoint analysis
Must be comfortable with ‘blank sheet of paper’ exercise-must love creating and building, being smart about leveraging what is there but also envisioning what isn’t there
Highly proficient with Excel and Power Point BS/BA in quantitative business, marketing, research, or equivalent experience
Retail or sales experience or insights experience in these fields
Foundational expertise in all aspects of primary market research (qualitative and quantitative) ranging from research design, methodology, analysis, reporting and storytelling
Consulting skills and high EQ
Strong passion for technology and consumer technology trends
Comfortable working with ambiguity
Strong communicator who can deliver polished presentations, communications and storytelling to executive audiences
Experience with supplier/vendor management, and project management
Contribute to building a research consulting organization that delivers actionable and relevant insights and drives tangible business outcomes
Bachelor’s Degree in Social/Marketing Sciences, Business or related field
5 years of Market Research or Business Analysis/Consultation experience
The ideal candidate will also possess an MBA, MS or related Graduate Degree
Demonstrated understanding and interest in the technology business strongly preferred
High attention to detail including proven ability to manage multiple, competing priorities simultaneously
Ability to think strategically, persuade stakeholders effectively, and execute methodically
Superior verbal and written communications skills
Ability to work in a fast-paced, deadline-driven environment where continuous innovation is desired
Ability to quickly deliver actionable recommendations based on the synthesis and analyses of findings
Willingness to roll up your sleeves and do whatever is necessary to drive projects to completion
Execute on all aspects of market research in order to further the business – assess stakeholder needs, design comprehensive studies, conduct the research, synthesize and report the findings, and make recommendations on business implications and next steps
Continually monitor the competitive landscape
Provide insight into potential new and emerging markets
Identify and synthesize appropriate secondary research
Bachelor’s degree in Business Administration, Marketing, Psychology, or a related field of study required
International market research experience a plus
Knowledge of SPSS a plus
Manage the design and execution of research currently associated with the Customer and Partner Satisfaction Measurement Program
Deliver clear and timely communications of program updates to executive sponsors, stakeholders and teammates
Collaborate with team members to analyze results, identify key themes, and generate clear business recommendations on how to improve the satisfaction of Microsoft’s customers and partners
Provide thought leadership on how to improve Microsoft’s Customer Experience measurement program, leading our effort to incorporate various types of data (e.g., survey, telemetry, social intelligence, and business metrics) into our analysis
Experience with a broad array of quantitative and qualitative research methodologies used in market research
Background and experience in univariate and multivariate analytical techniques used in market research (e.g., clustering analysis, regression, Bayesian network analysis, etc.)
Proven ability to work with large, more unstructured data (e.g., social intelligence, telemetry, etc.) a plus
Experience with customer experience and satisfaction measurement programs a plus
Management of qualitative and quantitative research projects
Conduction of ad hoc research studies via onsite channels
Lead all agency serviced research work (brief; agency selection; project scope, timeline & cost alignment; project management; deployment of results & recommendations; follow up)
Work very closely with the different internal stakeholders to identify market & consumer research needs and to provide methodology recommendations
Propose and conduct various analyses and surveys (e.g. market research, budgets, competition monitoring, pricing, business cases) to support proactively business decisions
Identify appropriate research methodologies and partners, perform research and analysis, and work with partners to generate meaningful insights and recommendations
Consult with campaign teams on media research related topics specific to their campaigns
Triage ad hoc “hot” media research requests as they arise
Work with key partners to create prioritized learning agenda of impactful and achievable media issues for investigation
Deliver insights to stakeholders, including executive audiences, using impact and influence skills to gain agreement on recommended actions
Evangelize insights and recommended actions among community of communications professionals across multiple organizations, both within Microsoft and among our vendor community to ensure that learning is acted upon and produces meaningful positive impact
Drive the digital disciple forward and provide thought leadership on digital and media research related topics, be on top of new developments in the industry and develop and land best practices
Establishing and executing the overall global Digital research strategy, working closely with other members of the global Digital research team, and supporting the global Analytics research agenda
Building effective relationships with clients in the Practice and their support functions (Marketing, Sales, Operations, etc.) both in the Dublin Centre for Innovation and beyond, to ensure sponsorship and utilization of research services
Supporting Accenture business development teams with varying types of client-focused analysis: company profiles, market segment profiles, analysis of Accenture competitors, ecosystem analysis, issue-based research, data-driven research, financial analysis, business capability-related research
Building digital research assets that differentiate Accenture Research in the market
Representing Accenture Research in client-facing situations, for instance in proposals, workshops and live presentations which will be part of the regular activities in the Centre for Innovation
Deepening and refining our expertise in the subject matter (issues and trends) that are relevant
Identifying new sources of relevant analyst content and contribute to evaluations of external content for acquisition
Helping to supervise 1 local research specialist and developing more junior researchers across the team to position them to meet client demand
Actively contributing to Accenture both locally and globally. Taking part in team building activities, supporting the Centre for Innovation leadership, your local Accenture Research lead and the global Digital research team (e.g., contributing to team training, sharing your knowledge and actively participating in other team events)
Deep knowledge of the digital landscape and related technology and trends with - ideally - market research experience or a demonstrated equivalent skill
Candidates with relevant topical background would preferably come from a consulting environment, IT analyst firm, investment firm, communications provider or high tech industry
Working experience collaborating in a global team, coaching/managing of team members would be a plus
Knowledge of X-Digital and Analytics-related topics and Accenture offerings: Knowledge of Digital transformation effects, impact of digital disruption, Analytics/Big Data/Advanced Analytics market knowledge. Understanding of Accenture’s Digital Business organization structure, business areas, and key go-to-market offerings where analytics plays a critical part
Familiar with external market analysis and trends in these key areas and related technologies, especially as they relate to Advanced Analytics tools and services & Big Data, along with competitor positioning and offerings
Understanding and awareness of the dynamics of the enterprise Digital and IT industry, its history, and key stakeholders
Research skills: able to properly scope work, develop research proposals, and deliver high value, high-end research to Accenture and its clients
Understands various primary and secondary research methodologies and techniques, including when and how to apply them
Strong written and oral communications skills, including the ability to understand and define clearly the research requirements and expectations of the customer. Experience in marketing and selling a service to a specified customer group
Analytical ability: we want researchers who have demonstrated ability to turn large data sets into insights and can draw out the implications of the research they do and tell a compelling, business-focused story about the data that is relevant to Accenture’s business and clients
Personal credibility: to be successful in this role you need to be able to build a strong working relationship with some of the most senior executives in the practice and Accenture’s clients and hold your own with them in discussions about the industry. So you will be confident, outgoing, able to talk knowledgeably about your subject; but never arrogant. You also need to be able to work collaboratively with others both in person and remotely
Last but not least, a strong experience of working on international research projects within multicultural teams is a must, as this role involves a critical dimension of contributing to global Digital research projects and cross-pollinating with colleagues from all over the world. Proven ability to manage multiple researchers on cross-border/cross-team research projects – including end-to-end project management skills (e.g. scoping, budgeting, selling, staffing, QA, etc.)
7+ year experience in the design, execution, analysis, interpretation, and reporting of market research across key quantitative and qualitative research methodologies
Experience in B2B market research with some experience in digital technology sectors preferred; retail industry and business services research experience also a plus
Experience in working with data analytics tool such as SPSS, SAS, or other similar tool
Ability to tell a compelling story leveraging insights from various sources and to build a presentation using Power Point
Must live within commuting distance to Stamford, CT

Associate Market Research Manager Resume Examples & Samples

A minimum of a Bachelor’s degree is required; advanced degree in a related field preferred. Preferred areas of study include Finance and Marketing
A minimum of 5 years of competitive intelligence experience is required
Strong familiarity with the techniques used to gather and analyze market and company data
Ideal candidate would be a self-starter, independent from guidance with strong self-structure, having an organized and planner-type mindset
Graduated Bachelor’s Degree in the related field
Special Knowledge or talent : Experienced on market research both at qualitative and quantitative studies
Expected English Proficiency Level : Efficient
The person with disability can join this position
Continuously improve the content and presentation of the surveys to meet Virgin Media’s insight needs
Help present the quarterly findings to the senior leadership teams at Virgin Media
Engage with key teams - in particular commercial, product and marketing - to understand their strategies and insight needs
Initiate and lead change to a discipline approach to gathering research
Anticipates, understands the totality of the business initiatives and clearly understands stakeholder needs
Actively engaged in competitive consumer experience
Work closely with other areas of the organization (Sales, Client Management, Proposals, Implementation, etc) to manage operational performance guarantee surveys
Custom Consumer and Client Research Studies
Manage multiple annual studies
Understands the measurement Net Promotor Score (NPS) and ability to build action plans against NPS studies
Point person for overall consumer market research
Knowledgeable in data management and analytical reporting
Making fact and data based decisions to improve the organization
Identifies solutions to non-standard requests and problems
Solves moderately complex problems and/or conducts moderately complex analyses
Works with minimal guidance; seeks guidance on only the most complex tasks
Consumer Experience and Survey Management Focus
Is knowledgeable in Qualtrics and Satmetrics tools
5+ years of experience presenting materials to clients internal or external
5+ years of experience resolving complex customer's issues
5+ years of experience in a deadline driven environment
5+ years of experience with Microsoft Word, Excel, Outlook, and PowerPoint
5+ years of experience in data management
5+ years of experience analyzing data to drive business decisions
5+ years of experience of Consumer experience research
2+ years of experience in Qualtrics or other online survey management tool
Is proficient with custom research methodologies, adept at supplier and internal stakeholder management, and is able to independently lead custom research projects to deliver compelling strategic and tactical insight
Analyze market and brand trends and performance
Capture and communicate these trends/performance dynamics via management and publication of monthly reporting
Monitor and manage marketing research programs within budget and identify opportunities for cost savings where appropriate
Business Acumen
Knowledge of market dynamics
Industry or audience expertise
Product knowledge

Market Research Manager CV Befristet auf Monate Resume Examples & Samples

MBA or Masters in a quantitative major or concentration preferred
5+ years of pharmaceutical/related market experience, including working knowledge of various Market Research capabilities
Strong analytic, qualitative and quantitative primary market research capabilities
Demonstrated ability to proactively partner with brand teams and effectively operate and influence cross-functionally, across multiple geographies
Strong written and verbal communication skills; ability to frame issues and present to business stakeholders
Preferred: Knowledge of the pharmaceutical industry and healthcare marketplace dynamics
Required: Working knowledge of Microsoft Excel, Access and PowerPoint
The position conducts marketing research and proposes recommendations to business units, market/ product managers, and other key decision-makers. Routine tracking and analysis of critical trends and market indicators and adding value in the form of insightful analysis and actionable recommendations are key deliverables
Data analytics on fund level data to determine relevant trends in products, market share, etc... Owner of bi-annual process of calculating FTSE Russell benchmarked AUM by index family
Compile, analyze, and interpret primary and secondary marketing and industry information (syndicated studies and media searches) for the purpose of identifying and better understanding new opportunities and competitive challenges for FTES Russell. Interact with FTSE Russell associates to gather internal information relevant to marketing issues researched
Assume an active role in identifying strategically important issues to research and propose these projects to product managers and other key decision-makers. Work closely with project sponsors to ensure value-added information and interpretation is delivered
Communicate in written reports and oral presentations the findings of research efforts, and recommend strategies for action. This include client presentations
Manage primary research projects which may include surveys, personal interviews and focus groups
Oversee the work of outside vendors, communicating project objectives and guidelines, and closely monitoring quality to ensure FTSE Russell’s standards are met
Active role in setting the direction for new research methodologies and processes
Bachelor’s degree or equivalent required, Master’s degree preferred
Strong business acumen demonstrated through roles of increasing responsibility in a financial services firm
Excellent written, oral communication and presentation skills with excellent interpersonal and facilitation skills
Ability to lead results-oriented initiatives through influence and collaboration among peers and senior executives
Experience in negotiating contracts and vendor agreements
Experience with survey design and execution with a tool like Qualtrics
Experience with fund database tools like Morningstar Direct and eVestment preferred (but not required)
Data visualization experience preferred (Tableau)
Leads, executes and serves as project manager of Magellan Rx Report from initiation to completion
Develops health plan and employer survey content and questions
Ensures quality methodology and analyze survey responses
Reviews quality of survey and paid claims data analytic results; scrutinizes data and identifies patterns, relationships and exceptions
Writes editorial copy of payor and employer survey, analytic results, methodology, and introduction
Interfaces with payer/provider consultants for key insights development
Works with clinical teams as needed for publications and market research projects
Liaise with publisher and ensure all publishing needs for the Magellan Rx Report are met
Edits written copy; in charge of change control
Facilitates lessons learned meetings after the completion of a trend report to identify enhancements and opportunities for subsequent reports
Works with market intelligence to review and understand competitor trend reports and how ours compares, differs, and changes needed to stay current/innovative
Works with leadership to determine additional Magellan Rx Report opportunities for our organization
Manage custom research projects from design to final report to support key business initiatives. Translates research findings into actionable insights that drive business decisions
Creates and manages timelines for custom research projects, collaborating with research vendors to deliver projects on-time
Ensures research screeners, questionnaires, and reports are designed and executed accurately by performing quality assurance function
Manages project budgets, ensuring projects are scoped and delivered within planned budgets
Manages ongoing brand tracking research, ensuring consistent delivery of scheduled reports, as well as timely response to ad-hoc questions
Designs and writes ad testing reports, delivering insights on UOPX and competitive advertising
Creates and administers key project / vendor documents, including Statements of Work, Master Services Agreements, and Purchase Requisitions
Maintains research and insights knowledge base. Organizes and documents key project documents and deliverables in shared library
Advanced skills with Analytical tools, including Excel, MS Word, and SPSS/SAS or other statistical package preferred
Experience working with Qualtrics and Medallia platforms preferred
Background and experience in univariate and multivariate analytical techniques used in market research (e.g., clustering analysis, regression, Bayesian network analysis, etc.)Ability to complete multiple tasks and meet deadlines in a fast-paced environment preferred
Exceptional planning, communication, and reporting skills
Strong project management skills and attention to detail
Build the Market Research function at Thumbtack from ground up, including tools, structure, and process
Help hire and build the Market Research team
Field, analyze, and report out on ongoing and one off quantitative and qualitative research
Be the voice of the customer and pro, including owning and evolving Customer and Pro segmentation and personas, and helping teams embed these insights into their decision making
Design and conduct ad hoc research including messaging and creative testing
Set up and facilitate ongoing customer and pro interviews and focus groups
Create compelling reports and narratives to rally the company around research findings
4-8 yrs of relevant experience in a consulting/agency environment or in house at a B2C tech company
Strong quantitative and qualitative research experience
Ability to work cross functionally across the Marketing and Product teams
Advanced analytical skills (e.g. capable of performing a regression analysis)
Learn more about our culture, benefits, and perks
Follow Thumbtack on LinkedIn
Design and execute market research projects as required by the business, generating insights that enable effective and timely business decision making
Manage external market research partners and related spending in the commissioning of market research projects
Support the Strategy team by creating strategic research content related to future market demand, shifting needs, changing consumer and customer behaviors and deduct recommendations
Coordinate with different stakeholders on market research needs
Advise and consult different business units on market research projects
Disseminate research results within the organization
8+ years of hands-on experience with proven experience coordinating market research activities within an international corporation
Deep understanding of automotive, consumer electronics and the broader technology landscape
Hands-on experience using market intelligence to drive business insight and business decision making
Experience working, and successfully navigating cultural differences, in three key customer regions, i.e., North America, Europe and Asia/Pacific
Masters or Bachelor’s degree in Management, Business Adm. and/or Social Sciences/Psychology and/or Mathematics/Statistics
Excellent project management and problem-solving qualities, executing key changes under tight timelines
Subject matter expert on qualitative and quantitative market research methods, social media monitoring
Ability to interface and collaborate effectively with key stakeholders; strong communication and presentation skills
High-performance and achievement-orientated attitude
Adapt to a quickly changing market landscape by demonstrating flexibility and initiative
Capable team player managing multiple relationships and projects simultaneously
Deliver in-depth primary research, analysis and insights across multiple primary and secondary research sources
Manage strategic market research projects and develop point of views POVs to impact business decision
Manage diverse stakeholders across business units and geographies
A Bachelor's degree in business, social/marketing sciences or related field of study. MBA, MS or related graduate degree a plus
7 + years of market research or business analysis/consultation experience-Extensive experience and expertise in all aspects of primary market research qualitative and quantitative, from research design, methodology, analysis, reporting and storytelling
Strong storytelling and presentation skills, including comfort with presenting to executive audiences
Experience with communicating complex data concepts to senior executives-Retail marketing and/or retail research experience a plus
Provide research and business consulting for Commercial stakeholders, specifically
Experience in synthesizing internal and external information
Experience in communicating and collaborating with decision makers
Experience managing marketing research vendors
BS/BA in quantitative business, marketing, research

Market Research Manager, Senior Resume Examples & Samples

Design & implement regular communications for both internal and external audiences that communicate timely and relevant insights
Lead & shape the development of business assumptions that guide the overall strategies for US Crop
Monitor all assumptions vs. actual market development, and actively communicate deviations across the organization
Develop and maintain KPI's and communicate weekly to the organization
Communicate regularly with Senior Management regarding business development, market development and the relevant conclusions from all market research activities
Support other members of the sales & marketing team to ensure that company sales and financial goals are achieved
Identify & recruit talent for positions within the marketing group and BASF
8+ years’ experience in industry
5+ years’ experience in market research analytics or related field
Extensive experience managing market research vendors and associated expense budgets
Demonstrated ability to lead large and complex projects across a sizeable organization

Market Research Manager Pharma Emerging Markets Resume Examples & Samples

Proactively drive insights into the business by working collaboratively on business issues with Therapy Areas, Regional and Country teams
Glocalise insights (Market Research Data and analytics) and support regional marketing and sales teams
Drive innovation and portfolio expansion through insights, identifying unmet and future customer needs
Keep a record of insights/fore-sights that are up taken by marketing or sales and the benefit delivered to the business
Engage Global and Affiliate marketing in allocated therapeutic areas to deliver insights to the Insight Bank. Monthly report of analysis and insights delivered
Collect insights, consequences and actions along with reports, analysis and all project files by allocated therapeutic areas and ensure system access to it for Sales organizations
Trend spotting predictive analysis and data that drives marketing and brand positioning and initiatives
Taking Dashboard, IMS Prognosis, Analytics Link and any other purchased data/information and converting into insights and foresights
Internet searches, google trends, library searches and TA scoping (mind maps) along with knowledge gathering and any other information source to converge to spring board insights
Be fully responsible for the execution of global market research studies, manage the collaboration between global, area and affiliates to ensure the generation of high-quality insights which impact the organization’s success
Leverage local knowledge and drive synergy projects with affiliates (Primary Market Research, forecasting, benchmarking analyses)

Enterprise Market Research Manager Resume Examples & Samples

Demonstrated strength in problem solving, strategy and analytics
Capable of driving insight to action through delivery of concise information
Strong customer focus and organizational skills with the ability to manage multiple projects
Deep knowledge of enterprise analysts
Business acumen. Understands how key metrics drive a business
High level of competence with Microsoft Office suite (in particular, advanced Microsoft Excel and PowerPoint skills) is essential
Highly proficient in excel modeling for forecasting and planning
Drive the collection, synthesis, and activation of qualitative and quantitative insights that grow QuickBooks ecosystem and brand
Work with senior leadership to develop and implement strategies that make QuickBooks the brand that Accountants recommend to their clients and want to use for their own practices
Help teams incorporate Accountant insights into innovation initiatives, go-to-market strategies and product roadmaps
Inspire teams with Accountant research to help break organizational assumptions. In other words, ensure that we do not become myopic
Deep curiosity about uncovering game-changing insights
Passionate about small business and winning in the marketplace
Knowledgeable about brand building and brand measurement
Ability to connect insights to product strategy
Ability to distill research findings into high fidelity, concise, and compelling presentations, data visualizations, and/or infographics
Ability to work in a scrappy way to get to answers quickly, the ability to work in a more considered/diligent way, and the wisdom to know when to go fast and when to go slow
Ability to connect the dots for a more strategic point of view
Strong oral and written storytelling skills
Great interpersonal skills to collaborate with a wide variety of colleagues in different disciplines
Minimum of 5 years of research experience (e.g., market research, customer insights, competitive research, experience design research, etc.)
Desire to have fun while creating top-notch work that has an incredible impact
Work with team members and stakeholders to understand business questions and develop and execute associated analytic plans to help address them
Provide thought leadership on how to use statistical techniques to improve Microsoft’s Customer Experience measurement program, supporting our efforts to incorporate and understand various types of data (e.g., survey, telemetry, social intelligence, and business metrics)
Lead efforts to ensure that metrics being reported are representative of and correlated to the satisfaction goals and business outcomes we are striving to achieve, using advanced analytic and statistical techniques
Direct and manage supplier network on the execution and reporting of advanced analytics projects
Contribute to building a research consulting organization that delivers actionable and relevant insights that drive tangible business outcome
Drive continued efficiencies and innovations across tools and programs
Background and experience in univariate and multivariate analytical techniques used in market research (e.g., clustering analysis, regression, Bayesian network analysis, etc.) is a must have skill
Proven ability to work with large, more unstructured data (e.g., social intelligence, telemetry, etc.)
Lead development, design and management of quantitative and qualitative marketing research studies in traditional, new and evolving methodologies. To include brand health tracking, testing creative concepts and monitoring marketing communications results. S/he to remain fully informed on market trends, new research methodologies in order to implement best practice research methodology
Collaborate with key internal and external stakeholders to gather needs and requirements, develop hypotheses, and design and implement robust research solutions to support the identified needs
Manage entire market research process and budget to meet defined business objectives to include the following: select the appropriate research methodology, identify and effectively manage vendors, lead design and development of research questionnaires and moderator guides, analyze and report results and make actionable recommendations
Construct and deliver written reports of the research findings in a variety of formats (reports, PPT, including visualization of data and findings), formulate recommendations, and effectively present/communicate the learnings to a range of audiences
Apply creativity in identifying, mining and analyzing secondary research data for new insights and opportunities. Find, qualify and blend data from a variety of primary and secondary sources to uncover insights and make strategic or tactical recommendations
In this role, he/she will use excellent communication skills to collaborate with marketing, analytic and business partners to
Bachelor’s degree in a quantitative field (such as Math, Statistics, Economics, Computer Science) or business administration with a quantitative major
3-5 years’ experience in consumer market research. Must have a sound mix of research, analytics, business acumen and project leadership including demonstrated experience in
Cross-functional project leadership across a mix of analytical and non-analytical peers
Use of traditional quantitative, qualitative and new methodologies such as online bulletin boards social listening
Leading design and development of questionnaires and moderator guides to ensure the necessary data is captured to deliver on project objectives
Effective vendor and budget management to deliver on business and budget objectives
Project leadership, collaboration and communication skills
Strong organizational, attention to detail and process management skills
Collaborate with internal stakeholders to define market research objectives, including reporting requirements
Lead research projects independently and with colleagues
Manage data on a tactical basis, while also delivering meaningful, actionable insights
Apply appropriate statistical methods to analyze data
Track and measure key performance indicators and business focus areas across multiple sources
Analyze client and market feedback across various dimensions (e.g. client segments, geographies, business lines, etc.) to identify trends and attributes of success
Design and visualize quantitative results and qualitative analysis via data visualization tools
Liaise with internal and external technical support leads to ensure consistency and accuracy of all measureable data
Liaise with internal and external technical support leads to develop ways to enhance reporting efficiencies
Develop and implement statistical algorithms/models to process and manipulate large datasets across a variety of sources for reporting and analysis
Determine and document best practices and enhancement opportunities
Advanced knowledge of MS Excel (formulas, pivot tables), data visualization software (e.g. Tableau, Birst, DOMO, Qlik); interactive presentation required
Advanced knowledge of statistics and related analytic tools (e.g., SPSS/SAS using correlation, regression, text analytics and other marketing research methods)
Experience with Business Intelligence software for prepping and integrating data (e.g. Alteryx, Business Objects)
Experience in B2B Financial Services market research preferred
Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations
Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions
Knowledge of and ability to utilize the processes, tools and techniques for gathering, analyzing, and communicating information about the competitive environment

Market Research Manager, Games Resume Examples & Samples

Develop a deep understanding of our players, viewers and broadcasters
Lead research projects to create relevant and timely insights that drives business outcomes in product development, marketing, and corporate strategy
Manage vendor and internal partner relationships
Own syndicated data sources and create market segment reports
Manage the Amazon Game Studios customer panel to track ongoing brand strength and product awareness
Coordinate qualitative studies including focus groups, ethnographies and playtest studies by leading the study design and owning final insights delivery
Distill and triangulate qualitative and quantitative data, primary and secondary research into consumable, compelling and actionable written reports
Experience in both quantitative and qualitative research methodologies, including segmentation, attitude and usage studies, positioning research, concept testing, ad testing, and user research protocols
5+ years in consumer insights, market research or related positions
Excellent written communication and report writing skills
MBA/MA in Economics, Psychology or equivalent industry experience
Literate in game design and game development
Research experience in a global context

Market Research Manager, Advisory Resume Examples & Samples

Planning and conducting statistical analysis for survey research, data mining, and market experiments
Play a vital role in all other activities of the Market Research Team, including planning, executing, and reviewing market research
Significant primary market research experience (as vendor or client)
Demonstrated ability to formulate and deliver insights that affect business results
Ability to quickly understand and use a variety of data and analytic techniques to uncover a cohesive “story” that will help decision-makers take action; ability to summarize and “bottom line” research results in crisp executive summaries and recommendations
Ability to understand business issues and translate them into metrics, research designs, and analysis plans
Ability to collaborate closely with other functions, including other analysts, consumer analytics, product marketing, global market strategy, and operations
Detail orientation and an analytical mind-set
Solid track record in research project management, including experience with tracking studies
Ability to prioritize and complete multiple projects with varying degrees of complexity simultaneously
Strong written, presentation and oral communication skills
At least 5 years of experience in technical field
Undergraduate degree in business or related field
3 to 5 years of management experience
Define, establish, develop and manage an approach to understanding social conversations that analyzes key performance metrics and competitive trending, instilling insight, accountability and consistency in how MSFT evaluates social media
Work with internal/external stakeholders to understand business needs, process requirements and business problems and provide guidance on how to think/understand social metric movements. The outcome is to help stakeholders frame and understand the complex social world
Recommend and lead changes to existing policies and processes that will result in improved efficiency and effectiveness of our resources
Collaborate with all aspects of social technology team (3rd party platform, query development team and offshore reporting team to drive implement of key social analysis and measurements
Manage multiple work-streams in a dynamic, intense, fast paced, results oriented environment
3-5 years in social analytics, business analytics, project management, strategy consulting, or business planning roles
Advanced degree (MBA, Masters) in Marketing, Management Science, Applied Psychology, marketing, statistics, economics or relevant area preferred
Strong leadership and collaborative skills
Must possess strong technical project management skills, focusing on communication, collaboration and documentation
Strong problem solving ability ranging from conceptualization to quantitative and modeling fluency
Possess excellent organizational and presentation skills
Prioritize and communicate studies for case studies, outcomes studies, and customer/user studies
Communicate with clients to understand and document the business objectives
Manage vendor relationships and activities
Cultivate relationships with Marketing, Sales, and Product teams
Select the most appropriate research methodology and techniques and design qualitative and quantitative research plans for projects
Design research questionnaires and moderator guides, and oversee the fieldwork initiative
Articulate findings to internal stakeholders using strong written and verbal communication skills
Stay closely connected with stakeholders and provide reliable estimates of timing of deliverables
5+ years’ experience in market research
Experience on market research provider side
Conversant with quant and qualitative modes of primary market research
Using market research to drive business results
Aware of key methodologies, and potential companies to conduct research
Experience in segmentation, customer satisfaction, key purchase driver analysis
Likes to work cross functionally
Coach and a player
Experience with standard market research statistical methods, ranging from cross tabs to regression to conjoint analysis
Highly comfortable with market research statistical and analytical methods
Can help decide whether to do research internally, or outsource, and help negotiate and manage any outsourcing work
Strong market research background, including the ability to explain market research concepts to others
Ability to create effective PowerPoint presentations, tailored for audience
Contribute to robust Integrated Commercial Planning
Help team to drive Joint Business Planning with Key Customers
Scan (Off-take) Sales Reporting
Optimize Nielsen Homescan and Shopper Trends Reports
To help drive BBNW - 'Win with Shoppers'
Coordinate and integrate Research Needs
Integrated Analysis Report - To integrate shopper with consumer insights from available research studies
The identification of market opportunities that will provide the foresight for innovation across service, value, price, products
The development of meaningful SMB customer segmentation that can be used across all SMB functions for product and marketing targeting
The optimisation of new product and innovation propositions by validating concepts with customers and prospects that will inform best practice go-to-market strategies
Support and strategic direction around adhoc special business projects as required
Lead research on gaming buying behavior, purchase funnel, and brand tracking
Perform analysis that generates insights addressing key business issues
Interpret business implications of research finding and report findings to stakeholders
Work closely with Xbox Product Marketing, Integrated Marketing, Audience Marketing and Regional teams
Coordinate with Central Market Research on Brand and Product tracking research
Partner with Data Scientist in CDnA to join attitudinal and behavioral data sets for gaming
Present and publish key market intelligence insights and measurements on a regular basis to constituents
Manage research studies using an array of qualitative and quantitative methodologies and emerging innovative research techniques
Bachelor degree in marketing, social sciences, consumer psychology, or related field required
5 years of experience in research management, account planning, product management and/or strategic planning, on the agency and/or the client side
Proven project management, excellent analysis and research skills, and capability to analyze large amounts of data from varying sources and map it to business decisions
Strong quantitative analytics skills
Market knowledge of gaming industry for Console and PC gaming platforms
Ability to work collaboratively with other product divisions on cross platform initiatives Strong communication skills, written and verbal
Work effectively in a fast-paced, rapidly evolving environment
Align and execute brand learning plans in partnership with multi-functional teams
5+ years of consumer insights experience
Demonstrated examples of personal leadership leveraging consumer insights/research to develop story for brand
Strong influencing skills, and ability to work effectively with all levels of business team management
Ability to coach others and build organizational talent relative to market research and strategic thought
Working knowledge of technical market research skills, and having managed qualitative, quantitative research
Strong analytical skills - familiar and able to analyze secondary data (retail sales and Nielsen homescan)
Demonstrated experience managing a broad spectrum of research methodologies
Proven ability in translating data to actionable recommendations
Proven ability to integrate data from different data sources to provide clarity and direction to multi-functional team
Experience in brand building (positioning, architecture development), innovation and commercial execution
Undergraduate degree. MBA preferred

AVP Market Research Manager Resume Examples & Samples

Gain a deep understanding of the challenges and opportunities facing our business through partnership, active listening, and thoughtful questions
Collaborate on structuring effective and efficient research plans that will meet the strategic needs of our business
Execute and manage multiple research products simultaneously, prioritizing when necessary to maximize available time and budget
Efficiently and professionally manage external research vendor relationships partnering with our vendors on design and analysis
Summarize research findings and formulate recommendations, integrating additional data sources (competitive intelligence, media findings, customer behaviors, etc.), when appropriate
Communicate findings and recommendations to business partners across a matrixed organization
Coordinate and lead qualitative and quantitative research projects, ensuring methodological accuracy and soundness of results
Further develop their understanding of research methodologies and the landscape of vendor partners; identify ways to test and deploy new and innovative tools/techniques to ensure cutting-edge learnings
Build strong partnerships with internal stakeholders as well as external stakeholders to ensure alignment and consistent access to our best thinking on relevant topics
Develop compelling, results-oriented recommendations and communicate those recommendations in both written (PowerPoint) and verbal forms
Passionate about understanding consumer behavior, with a strong desire to join a dynamic, engaged, and high-achieving team
Excellent listening and consultative skills
Direct experience structuring, fielding, and managing qualitative and quantitative custom research projects – either with a research supplier, or corporation
Ability to think creatively and place him/herself “in the shoes” of our customer
Rigorous attention to detail with strong project management, budgeting, and time management skills
Mastery of Microsoft Excel and PowerPoint, with a proven ability to crisply communicate complex ideas
Strong interpersonal, writing, and presentation skills
5+ years of relevant professional experience
Direct primary market research experience (client or supplier side)
Identify and evaluate key industry trends to identify research opportunities
Design, manage, and analyze primary research studies designed to test hypotheses, gain consumer/customer insights, and drive thought leadership on new and innovative trends in digital advertising
Close collaboration across sales, marketing, and business teams to conduct/assist with research projects that are co-managed with ad agency partners and direct clients
Manage the process of creating RFPs, seeking vendor proposals, and effectively selecting vendors based on several criteria to produce quality research deliverables
Manipulate and analyze large data sets to understand and report on research survey results
Analyze and incorporate findings from third party research publications, industry data, and competitive actions into research analysis
Translate research findings into business insights and investment priorities
Package research for co-marketing opportunities to promote Bing’s thought leadership across the industry
Effectively communicate recommendations to across functional teams, senior management, clients, and partners
Creating structure and definition around uncertain, complex and/or ambiguous business problems
Considerable practical experience in quantitative and qualitative analysis
Strong interpersonal, communication, and presentation communication skills. Must be able to clearly explain technical concepts and implications of analysis to a wide audience
Experience conducting & managing multi-faceted market research programs including study design, vendor management and project management
Understanding consumer marketing, media, and evolving advertising needs
Experience in web search or online advertising, including search, contextual and display advertising preferred
Experience using statistics tools such as R, SAS, STATA, or SPSS preferred
5+ years of market research experience in or marketing consulting
MBA or PHD in marketing, research, or statistics preferred
Uses an enterprise survey software platform to execute all facets of surveys
Responsible for survey research, survey design, survey programming, analysis, results reporting and presentation of survey results
Responsible for querying segmented survey particpant lists from contact/sales intelligence tools
Works with internal client teams to build lists of survey participants and to grow these over time
Tests surveys to ensure that they function as desired and will provide the correct survey experience for participants
Sets up survey invites, reminders, email resends
Leads Black & Veatch effort to participate in the annual ENR surveys including project management of survey submission for whole company
Responsible for flawless project delivery. Ensures quality control of all deliverables by ensuring adherence to process for all facets of survey and results analysis
Ensures that senior team members and/or senior leadership are involved at all relevant points of the ENR project as per procedures
Accountable for maintaining, reviewing, and updating results documentation and key project documents throughout each survey period (e.g. timeline, checklists, requirement documents, survey results, etc.)
Identifies, communicates, and resolves project issues and changes (including impact to timing/scope) that require attention or action of project team members
Assists with presentation of insights/observations
Serves as the day-to-day internal client contact for surveys throughout the duration of the project for defined project phases, from design and development through delivery of results
Evaluates methods and techniques for developing solutions related to survey execution
Communicate issues and changes requiring attention or action to project team members (including risks and opportunities)
Recognizes opportunities for continuous improvement and implements changes
Determines appropriate way to handle low participant rates or other sampling issues
Provides reports or other documentation related to each survey that may include spreadsheets, slide presentations, graphs or other data presentation formats
Participates in planning and scheduling to establish deadlines and ensure timely completion of independent tasks
5-8 years relevant experience with all facets of executing enterprise surveys
Demonstrated experience with web-based survey applications
Demonstrated experience using Survey Panel Management software to develop and grow survey participant database
Troubleshoots technical issues, logs issues and works to identify solutions/workarounds
Communicate and collaborate with Product Marketing/Product Management to understand and document research requirements
Recommend/select the most appropriate research methodology and techniques
Design and execute innovative quantitative and qualitative research to support the marketing organization
Translate research findings into actionable insights that will establish product market fit, shape positioning and messaging, and development of product level narratives

Customer & Market Research Manager Resume Examples & Samples

Design and conduct customer research, both quantitative and qualitative, that helps us understand the market and our customers’ needs
Identify and explore new opportunities to bring customer feedback into the product lifecycle, understanding the customer journey from awareness through purchase and product usage
Design and conduct qualitative studies, including focus groups and interviews
Work with product marketing to identify key areas of drop-off in the customer journey and and craft research plans designed to gather insights to address those areas
Help test marketing messaging, positioning, and collateral with customers and prospects
Identify and explore new opportunities through creative research methods to help define go-to-market, customer needs, vision, and strategy
Collaborate closely with product researchers, designers, product managers, data scientists, marketing and operations managers, and engineers to ensure research you deliver is integrated into every aspect of the customer lifecycle and provides a holistic view of our users
Adapt and innovate research methods to meet needs of the business by delivering high quality insights in a fast paced work environment, and by contextualizing for specific use cases
Help people across the Uber for Business team understand the needs of businesses across business buyers, riders and drivers
BA/BS degree in Statistics, Psychology, Computer Science, or a related field, or equivalent practical experience
Experience in a product development research setting
5-7 years of relevant research experience =Track record of demonstrating excellent command of research questions within a given domain and of technical tools for the analysis of data within that domain
Previous experience driving research programs that have had a lasting impact on marketing, product and design decisions
Up-level CMR’s insights, influence, and consulting competencies
Lead and advance the adoption of best practices specific to the product/service lifecycle
Lead an innovation program to capture, archive, reward, and scale innovative research and analytic techniques
Identify, catalog, and develop best-in-class market research methodologies and data analytic techniques
Provide research support and consultation on key business issues and lead research-on-research intiatives
Form and maintain relationships with suppliers to stay abreast of innovative approaches and better support colleagues in selecting partners for specific lines of work
Collaborate to ensure that best practices on such procedures as sampling, weighting, scale development, and measurement are evolved, understood, and adopted across CMR
8+ years of market research experience
5+ year business experience - with a specific preference for individuals with market research supplier-side experience
Extensive and up-to-date knowledge of a breadth of research methods including survey research and qualitative methodologies
Thrive in creating, building, and driving projects to conclusion; being smart about leveraging what is available but also envisioning what isn’t
Proven ability to build and roll-out organizational programs; strong project management and organization skills
Experience leading or managing innovation programs or processes
Strong measurement and multivariate data analysis skills
Technical agility - able to learn new tools and apply the best tools to solve problems including proficiency with Microsoft Office applications and SPSS/SAS/R or equivalent
An MBA or advanced degree is preferred
1 additional year of experience in lieu of an advanced degree
Business consultancy experience a plus
4-5 years' of total experience in Market Research, Analytics or related fields
Ability to frame a project, develop hypothesis, synthesize multiple data sources into compelling stories
Experience in using technology to improve efficiencies in reporting and Business Intelligence (Cognos, Excel, and Tableau)
Proven ability to lead and provide project management support
Demonstrated ability to complete quantitative and qualitative analysis
Superior writing, communication (verbal and visual), and presentation skills
Proven ability to conduct and/or analyze research related to consumers, industries and competitors
Experience with NPD, Nielsen, or other syndicated market research preferred
Provide senior executives, product and marketing teams with market and consumer research to support strategy and product development
Develop approaches and oversee qualitative online and offline research including usability and focus groups
Design, program, manage, analyze and report on internal audience surveys and third party panel surveys on multiple platforms, including mobile devices, PCs and OTT
Work closely with Data Science teams to ensure proper tracking of our sites and apps in syndicated measurement tools; eg comScore, Nielsen
Investigate and resolve data tracking issues with syndicated measurement tools
Manage CBS Digital Media taxonomy in third party tools such as Nielsen and comScore
Partner with sales research to assess syndicated and develop proprietary advertising effectiveness measurements
7-10+ years CI experience required, 4-8+ years in primary research preferred. Experience with 3rd party data sources (e.g. DRG, Competiscan, Mintel). Knowledge mgmt and data visualization,Health related experience preferred. Bachelor's degree (e.g. Marketing, Business, Library Science are a plus
Marketing/Market Research/4-6 Years
Marketing/Competitive intelligence/7-10 Years

Digital Market Research Manager Resume Examples & Samples

Act as primary contact for vendor on all studies. Manage study process from proposal through writing of the topline
Guide the communication testing program through understanding business needs, to planning, execution, and sharing results
Establish research testing standard process and best practices
Act as the communication testing expert for research department by providing protocol, best practices and guidance to consumer insights team
Create measurement strategies (testing, benchmarking, future implications)and communicate insights across the digital organization
Develop annual performance reviews for aired TV and digital ads
Develop meta analyses across digital studies to look for insights that guide digital and advertising development best practices
Be a strategic partner to stakeholders by sharing insights and influencing development of communication executions and creative best practices
Work with CMI Media Insights partner to create validations and establish end-to-end insights and testing protocols
Manage project budget
5 or more years of experience in Market Research
7 or more years of experience in Market Research preferred
Acting as a consultant to senior executives, using your thorough understanding of our customer experience to highlight opportunities for improvement
The ability to effectively work across multiple teams at a senior level
Proven stakeholder management skills, and the confidence to influence projects from an early stage

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Market Research Manager Resume Samples
Market Research Manager Resume Samples
Market Research Manager Resume Samples
Senior Manager, Market Research Resume Samples
Market Research Manager Resume Samples
Market Research Manager Resume Samples

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