interior design company case study

Parti Shot: Silver Cloud by Studio B

Slicing across a rocky ridge where two valleys converge, Silver Cloud accommodates a young family and its many passions and ...

Case Study: Barrera House by Cotton Estes Architect

We all have a different idea of what our last, best house might look like and where it might be. ...

Case Study: Academy Highlands by Risa Boyer Architecture

Designing a full-time residence for retirees can be particularly rewarding for architects. By the time most clients reach that milestone, ...

ARCHITECTURAL INTERIORS

Case Study: Two Gables by Wheeler Kearns

The aptly named Two Gables residence in Glencoe, Illinois, might appear premeditated, but its symmetrical form emerged organically to serve…

Case Study: Tudor Redux by Cohen & Hacker Architects

The 1913 Tudor Revival would need more than gallons of white paint to turn it into a welcoming, light-filled home…

Case Study: 519 Indiana by Studio 804

Urban lots are not for the faint of heart, especially when surrounded by existing dwellings that predate zoning codes. Such…

Case Study: Pointer Perch by Haver & Skolnick Architects

It’s possibly not a coincidence that this project evokes the statue of the world’s most loyal dog, Hachiko, poised forever…

RURAL / SECOND HOMES

Designing a full-time residence for retirees can be particularly rewarding for architects. By the time most clients reach that milestone,…

Case Study: House for a New Beginning by Nielsen:Schuh

Building in California’s wine country is a risky proposition and has been for the last decade. Given the predictable occurrence…

Case Study: Old Yacht Club by Elliott Architects

There are many reasons to rescue an old building—because you have to is one of them, because you want to…

Case Study: Farm to Table by McInturff Architects

It turns out that a dairy barn can become a family getaway without much ado, design-wise. Consider this rural Virginia…

We all have a different idea of what our last, best house might look like and where it might be.…

Case Study: Presidio Heights Residence by Nick Noyes Architecture

Not far from the Presidio—a national park and Historic Landmark District at the foot of the Golden Gate Bridge—San Francisco’s…

Case Study: West Lynn Residence by A Parallel Architecture

The sensitive renovation of a historic house can take many directions, and the possibilities are compounded when a wing is…

ON THE BOARDS

Slicing across a rocky ridge where two valleys converge, Silver Cloud accommodates a young family and its many passions and…

Parti Shot: Stacked Moor by Flavin Architects

Most homeowners feel they could benefit from just a little more space. In an older house, that need for space…

Parti Shot: Lake Tahoe Cabins by RO | ROCKETT DESIGN

Humans have a primal desire to live by the water, even if it means assuming some hardships to do so.…

Parti Shot: Rolling Hills Residence by Clayton Korte

When your site has a steep vertical rise, no part of the design or build comes easily. Brian Korte and…

Interior Design Project Case Study

OUR ROLE FOR QUB DESIGN

UX/UI Design
Consulting Services

The Project

We spend most of our time in interior spaces, but not all of us have the skills and knowledge to transform interiors into inspiring places. This is precisely why Qub Design dreamed about giving rise to an awesome team of designers, architects, developers and photographers.

As a result of years devoted to passionate teamwork, they can confidently take up any project, be it residential or large-scale commercial projects.

The Challenge

As an interior design business, image is everything for Qub Design. Needless to say, their website had to reflect this in a way that would attract new clients and inspire the existing ones.

That meant a flawless and rather aesthetic web design with a high focus on images and easy to read content. The main challenge here was to create a fantastic website full of high-quality images, without taking them forever to load. Another business concern was embracing the constant change of interior design trends without consistently redesigning the website.

Our main goal was to showcase a killer portfolio by means of a clean and modern website. We also envisioned a deep architecture with a personalized structure, in a way that allowed anyone to easily update the content.

We kicked off by a short meeting with the dream team behind this project. We wanted to catch a glimpse of the entire creative team, before focusing solely on business needs. From that moment on it was easy to understand who we needed on board for this journey: a back-end developer, a front-end developer, a designer, a marketing specialist, a QA specialist, a product manager.

Discovery & Research

We quickly came to the conclusion that we wanted a clean layout to shift focus towards the content. We also wanted to convey the feeling of stylish furniture and contemporary facades.

However, we needed time and research to realize that dividing the website into different sections would come as a great benefit for the various types of customers.

Prototyping & Testing

Nowadays, customers tend to seek out design services on the go. So the next phase was structuring the website into various pages and enabling each type of customer to access the portfolio according to their interests and needs.

The information architecture became complex in order to accommodate large information systems, but the important part was to make it easy for the client to update the content.

After accomplishing a top-notch experience in terms of usability and responsiveness, we were ready to bring the real artwork into the spotlight.

4 Interviews

+49 Wireframes

4 A/B Tests

2 Prototypes (Desktop / Mobile)

6 Iterations

+60 Detailed UI Screens

We have been extremely inspired by this project and the work of the people we were going to display via this platform.

This meant it was a rather smooth process, even when it came to assessing business needs and tailored solutions for this particular project. Thus, we decided to build the Qub Design website with WordPress and create custom modules for their specific needs.

The full-screen mode for the exquisite pictures was one of them since we wanted the users to have a compelling experience when admiring the creativity and high-end delivery of each project.
Another custom feature was providing an outstanding About Us page, where each representative project would be rendered through a visual timeline to reflect the evolution of the business.
Basically, we ended up with a website that is user-friendly for both our client and the end-customer. However, it still has the looks of a modern-day portfolio, that can easily inspire and lure prospects.

Error Prevention

They say slips happen when you walk on ice and so do errors, especially when the average person has a short attention span. That is why we took every measure to make sure we wow the customers from their first click and help them quickly find their way around.

Website Design

The greatness of Qub Design’s work had to be made visible to art lovers and interior design aficionados at all levels. But in order to create a wow-effect and invoke emotions, we needed to keep the canvas clean. That meant a minimalist approach, with bold typography, little text and lots of visuals.

We designed everything with easy navigation in mind. Therefore we created small navigation links and simple menus in each section to avoid user confusion by saturating the user flow.

Nevertheless, the images were the fundamental ingredients of the website. They are the key feature which, together with functionality, can elicit positive visceral responses from people.

Project Details

Keep the work front and centre

because you don’t want fancy navigation and weird typography on an interior design site. Photography is the key element here.

Stock photography is not an option

This kind of websites are basically portfolios, so it makes perfect sense to highlight the unique features and experience of the company by using their work’s images.

Custom features make the brand stand out

Each company has specific business needs and that is exactly why custom modules can make a huge difference even in WordPress.

Final Thoughts

Building a website for such a passionate design project was both a challenge and an inspiration for us. Nonetheless, we were thrilled to see how the end-result matched their vision and style. The time and creativity we’ve invested in this website massively paid off, as we managed to step up our game and bring precious results for the online business presence of our customer.

Ready to start working on your creative and unique website?

Case Studies
Get Started

Case study in Interior Design - Real examples of our design process.

Ever wonder how interior design comes to life? Explore our curated case study collection of real-life projects to see how we do it. These examples show how we tackle problems, listen to our clients, and add creative touches to our work. Whether it’s fixing space issues, making things look beautiful, or reaching specific design goals, our projects prove that our design methods work.

At Bynn Esmond Designs, we use modern methods to design spaces that fit our clients perfectly. We’re not just designers – we’re active partners in the entire design process, making sure everything looks beautiful and functions well.

We start by getting to know the homeowners and their homes. We figure out what design challenges we need to solve and set clear goals. This hands-on approach helps us create a unique and personalized design for each project, making sure it truly reflects the homeowners’ style. But we don’t stop there. Because surprises can happen during construction. Therefore, we are diligent during this phase and manage the design to ensure your vision becomes a reality.

We invite you to dive deeper into our design journey through our design portfolio . There, you will find not just our selected projects but also a diverse set of projects that showcase what we can do. See how Bynn Esmond Designs transforms spaces with care and creativity, bringing ideas to life through a hands-on and client-focused design process.

Modern Tudor Living Room Cathedral Ceilings Arch Windows

Tudor style home remodel in San Carlos, CA

Modernizing a dated tudor, bringing it into the 21st century. A full-scale remodel, we added a small extension to the kitchen, revised the floor plan, and raised ceiling

California ranch-style home gets an update

Redwood City, CA contemporary white and gray kitchen with hidden pantry. Full-service “wellness design” included interior architectural remodel, addition, kitchen and bath planning and selections design, interior design,

Art takes center stage in this modern treehouse

Home renovation and interior design in Palomar Park, CA. Services provided include custom kitchen, bathroom and fireplace design and remodel, construction documents, interior design and furniture, lighting design, full service design-build-furnish, renovation management and design oversight.

Hidden corner kitchen opens up to guests

San Carlos, CA modern farmhouse kitchen renovation. Full service design included kitchen planning, materials selection, cabinet layout and design, design oversight and renovation management.

Happy Clients

Let’s Start Creating Your Dream Home Today

Tell us about your design project to book a design consultation.

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How to Get Great Testimonials and Case Studies as an Interior Designer

As you are well aware, having a great portfolio can go a long way to winning over clients. Being able to see your past projects can really help them determine if your unique style is a match for theirs.

But portfolio photographs don’t tell potential clients what it’s like to work with you one-on-one. What sort of service do you provide? Will you help them hone in on their signature style? Will you proactively manage the project?

For potential clients to feel comfortable moving forward with you, they want to hear the experience others have had when working with you.

Depending on the type of design services you offer, potential clients will be hunting for different things in your testimonials and case studies. Some might be looking for a speedy turnaround, while others will be looking for end-to-end project management.

Whatever your clients want, your goal is to make sure it’s reflected in the testimonials on your website.

In this guide, we give you important steps for collecting great reviews from your clients and adding them to your site.

Table of Contents

Clarify project expectations upfront

You’ll get better reviews and testimonials when your onboarding process is on point.

When clients pay you to do something, they want clear expectations just as much as you do. When things are clear, there’s a sense of ease throughout the whole project and less awkward moments.

Whether you choose to do this in your proposal, an email, or over the phone, make sure you share the project details and expectations.

Here are some things you might include:

The project phases and what they include
How long each project phase lasts
When they need to give feedback by
The estimated price range of suggested items for each room
Purchasing procedures (setting expectations for lead time)
Clarify how you bill design work and project management (and what the difference is)
Potential hiccups that could happen and what to expect if they occur

Surprise and delight your clients during the project

In order to get great reviews, you have to impress your clients. There’s a phrase that marketers like to use: “surprise and delight.”

This refers to the practice of going above and beyond client expectations. This can be something simple like including a treasured heirloom in your design or giving your client an awesome bottle of champagne or including fresh cut flowers to the space on the day of the installation.

Let your clients know you’re hoping for their public feedback

Tell your clients you’ll be asking for a case study, testimonial, or public review.

Case study – A case study is a problem/solution story (typically 500 – 900 words long) published on your site that covers why the client hired you, what problem they were facing, how you solved that problem, and the final result. You should only ask your most enthusiastic, gushing clients to participate in a case study.
Testimonial – A testimonial means a written or video account of what it was like to work with you and whether or not they would recommend you. Most designers prefer to ask for written testimonials, but you can also ask for video testimonials if you feel that’s a fit for your brand. You could add video testimonials to your website or post them on social media.
Review – This refers to a written review on your Google business listing, Facebook page, or other site. The benefit of these is that reviews are good for SEO. Google ranks business listings high up in Map results when they have a high amount of positive reviews.

Here’s how a DesignFiles member approaches the ask:

“Provide some sort of written summary of your process. Within that, mention that your goal is to provide 5-star service and that if you ever fall short, you want the client to tell you and you will fix it. During the process, ask the client how things are going and if there is any way you could improve the process for them. If they give accolades, save those. If they offer ways to improve, obviously acknowledge those and implement them as you can or if you cannot, tell them what you can do. Always offer something! Then make sure your offering is sufficient for them. Once the project is finished, ask for the review. You can tell them that to make the process easier, you have saved some kind words they have expressed. Make sure you reply and acknowledge the review.” – Clare Re of CDR Design

Create a process for asking for a testimonial or review after the project

You should create a repeatable process for requesting testimonials or reviews.

Here are some useful tips:

Time it right . Timing is everything. It’s important to ask your client to participate in a case study interview or write you a review pretty quickly after the successful project is complete. As long as the project went well, ask them right when you’re celebrating the completion and explain to them any final things they need to know.
Make it easy on the client by giving them some ideas for what they might include in the review. As Clare mentioned in the quote above, you can outline some kind words they said about you during the project.
Create your own email template for requesting these reviews and save that template in a tool like Yesware (which plugs into Gmail for easy template access) or store it in Google docs.
Add “request review” or “request testimonial” into your project management system for every project so you never forget to ask.

Write case studies like a pro

If you want to publish case studies, you’ll need to interview the client on a 15-minute call.

Questions you should ask

Make sure to ask them how they found out about you, why they hired you, what they were struggling with, what it was like to work with you, and whether or not they would recommend you.

Here are the best questions to ask (modify them to fit the type of service you provide):

What challenges were you facing with the current design of your home?
What hesitation did you have about working with me?
What made you decide to work with me?
Once we started working together, what was your initial reaction about the process?
How do you feel about the completed design?
How has this impacted your life?
Would you recommend me to others? If so, what would you say?

How to structure your case studies

Work the information into a written case study with the following sub-sections:

Before – In this section, include how they found out about you, why they hired you, and what their needs were. For a brand new AirBnb, for example, you might write about the experience the client wanted to create for visitors. For a residential project, you might write about what the client didn’t like about their current living room.
The project experience – In this section, include any challenges that you faced during the project and how you overcame them. Also include your design process and how this benefitted the project.
The finished result – In this section, include raving testimonials from your client about how much they love the result, how they can’t wait to work with you again, and why they would recommend you to others.

While this is the standard case study format, you don’t have to use it. You can write your case studies in a way that matches your design process. Just make sure you hit on those important points within your own unique structure.

In this example , the subsections are Site Survey & Program, Schematic Design, Design Development, Construction Documents, Construction Oversight, and Success.

Display case studies and testimonials on your website

You can create a dedicated website page for your case studies, and link to the individual case studies that you have.

Here’s an example case study page with four case studies:

If you have testimonials, feel free to add them at the bottom of the web page. If you don’t have case studies for now, you can just create a testimonials page instead.

Don’t forget, that you might also want to sprinkle testimonials throughout your website.

Make sure to link to case studies from strategic places on your site. For example, on a services page, you might link to your favorite case study in one section.

In this example, designer Allison Jaffe has put press mentions and testimonials on her Praise page , which also includes her PR features .

Use testimonials to win over clients who are on the fence

Testimonials, case studies, and reviews are all great for winning over clients. You hope that potential clients and leads will check out the social proof on your site and decide to hire you, right?

But you don’t have to only rely on a passive approach!

You can also follow up with leads and send them links to your various testimonials and case studies.

For example, if you haven’t heard from a client after a paid consultation, you might send them an email linking to a case study that really shows off your project management skills and ability to get a project done efficiently.

Collecting case studies is an important part of doing business. The best tip of all might just be Nike’s slogan: just do it. DesignFiles offers the tools, content, and community that interior designers need to succeed! Sign up for DesignFiles.

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Boutique Interior Design

before-after-women-physical-therapy-office-kim-colwell-design

The challenge for all our commercial boutique interior design projects is to find ways to articulate the heart of the brand within the design concept for the company. Each time someone comes through your doors, whether it be a store, office, hotel, or restaurant, you are selling to the client. The physical design of your space becomes an opportunity to convey your story, values, underlying message, and how you are set apart within your industry. Our philosophy is to let the stylized space give an impression of what is compelling about your work, while creating a magical ambiance or inviting environment in which people want to return again and again.

Using our specialized techniques we set up the space for your specific needs and desires. You may want your staff to be motivated for better productivity, your clients to feel soothed and calmed as they walk into your spa, or have your team feel creatively charged in an industry that is built around ideas. We know how to use the space make your work become more inspired.

Of the three jewelry stores we designed, our approach was very different for each one, creating an ethereal old Hollywood atmosphere for for Erica Courtney and a high-concept design Alan and Layna Friedman. Both Beverly Hills jewelry stores enhanced their brands by giving them an environment that set each of them apart within their industry. Though they were already well known as designers, each of them had previously had stores that didn’t convey anything compelling about their brand. There was no heart, personality, or message coming through. We designed their spaces to be as impactful as their jewelry, but also showcased a bit of their personality as it became part of the process of branding their spaces and showing their customers what makes them unique and special compared to others in their field.

The elegant store we created for Erica Courtney used her favorite color pink as the star. Juxtaposing our hint of Louis XIV jewelry stand display with our modern wall treatment – a unique ombre wall paint style that started with coral on the bottom, getting lighter and lighter as it went up until it met the line of the jewelry case – when it shifted into a pale ballet pink to the ceiling. This created a dreamy, gorgeous, and glamorous effect. The feel of the store was ethereal mixed with opulent touches and warm glows. Bringing out a warm feeling in this way allowed her clients to associate how they felt in the space with the experience of buying her jewelry.

Alan and Layna Friedman had been known for their colored diamonds. We wanted to do something that no one had seen before for their store. It was a rare opportunity to design a unique interior design concept that was as original and detailed as the jewelry he designed. We chose white displays in a medley of materials to allow his colorful diamonds to be framed like works of art. His original space (see above) was in a high rise office building in Beverly Hills. In designing the main circular display I ended up in an unexpected collaboration with James Peterson who hand sculpted the case from our pourable stone selection. Our initial design was the same as seen above, but with a different configuration for the glass displays. James brought in an illustration of multiple circles in the shape of a mandala that worked perfectly with our design concept. It ended up being remarkable project.

The sustainable boutique used mostly eco-friendly materials, while showcasing the five natural elements in a balanced way to exude an earthy, natural, yet urban vibe. The materials ranged from bamboo, an innovative sustainable concrete like floor, plyboo – wood pulp from an abundant tree found in the Amazon, as well as recycled acrylics and textiles. The space had an indoor outdoor feel to the design. When entering you were greeted with a beautiful wall-mounted buddha fountain (not shown) and lush greenery throughout with subtle pops of color to give it a stylish look.

We designed both the Beverly Hills and Santa Monica offices for Women’s Physical Therapy Rehabilitation offices which also do yoga and pilates. We set up the space to make clients feel welcome, lift their spirits, and give them confidence in the process of transforming their health. We showcased our client’s fun, playful personality with the creative colors of orange and yellow to bring out the heart in the space. Using natural materials such as bamboo flooring, lots of healthy plants, strategic selections of art, and an inviting floor plan, the space encourages people to feel like they have come to a spot where they will be healed. The end result were several commercial interior design projects that are a fresh, feel good environments.

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How to write design case studies that win clients.

July 24, 2023

As a designer, your website portfolio is your visual signature, your calling card. It’s proof of your professional talent and creativity. But are you finding that prospective clients only grasp the depth of your expertise and the incredible experience of working with you after they have hired you? Or that they don’t seem to fully understand the value you offer?

If so, then your online content may not be building the trust needed to win dream projects.

Your potential clients will visit your website before they ever meet you. So, it’s crucial that they feel your unique value from before they ever meet you. The best way to do this is by writing well-crafted project case studies for your interior design portfolio.

This guide aims to help you craft effective project case studies to generate qualified leads, showcase your work, and sell your unique interior design approach. First, let’s understand why interior design case studies are so important.

Laying the Foundation for Successful Client Relationships

The journey from lead generation, to nurture, and then conversion starts with establishing trust. The best designer website portfolios will help propel your career forward, attracting and converting more of your dream clients . This trust-building process comprises three primary pillars: your website, your brand, and proof you’ve done it before.

Pillar 1: Website Your website acts as your 24/7 salesperson. It reflects your understanding of your client’s design challenges and illustrates how your services can solve them. A well-designed website should showcase your creative design skills while communicating your story and how you can help them renovate (or build!) the home of their dreams.

Pillar 2: Branding Your brand is your business’s persona and should consistently convey professionalism and commitment to quality. Everything from your logo and content tone of voice to your choice of typography should encapsulate your interior design philosophy and unique style.

Pillar 3: Proof Proof is the lifeblood of trust. It’s here where interior design project case studies step in. They offer tangible evidence of your design abilities and experience, showcasing how you’ve successfully navigated design challenges in the past to create beautiful spaces. By detailing your design process, case studies illustrate how you address challenges and consistently deliver high-quality results for your clients.

5 Steps to Creating a Compelling Design Project Case Study

Take a look at this case study by our client and interior designer, Tanna by Design, to see what a great interior design portfolio case study looks like. As you can see, it is more than a mere collection of before-and-after images; it is a structured narrative that includes a project description, goals, challenges, and solutions and in the end showcasing the ultimate results

The steps below will help guide you through creating an enticing portfolio for your website that will win clients over.

Step 1: Write a description A comprehensive description of your project is the cornerstone of every case study, painting a vivid picture of the process for prospective clients. This section’s critical components are as intriguing as the opening chapters of a book, setting the stage for the transformative journey ahead. ● Project type: To truly captivate the reader, begin by painting a vivid picture of the scale of the project. Start by elaborating on the intricate details and complexities involved, describing the extensive scope of the project. Was it a breathtaking full-scale home remodel, where every nook and cranny was transformed into a masterpiece? Or perhaps it was a captivating single room makeover, where a once dull and lifeless space was magically brought to life with stunning design elements and impeccable attention to detail? ● Project size and location: Provide a vivid description of the setting, whether it was a cozy and modern city apartment nestled in the heart of a bustling metropolis or a grand and picturesque country estate surrounded by rolling hills and lush gardens. By delving into the specific details of the location, you will captivate readers and immerse them in the unique atmosphere of the project. ● Current state: Provide a comprehensive and captivating depiction of the original space. Elaborate on the specific materials employed and shed light on the challenges that your client encountered, enabling them to fully grasp the existing conditions being worked with.

Step 2: Describe project goals This section illuminates the client’s desired interior design destination. By outlining the client’s aspirations clearly, you showcase your talent and focus on meeting each individual clients needs and preferences. ● Use of space: Elaborate on whether they required a functional upgrade, like creating more room for entertainment with a dedicated home theater or spacious living room for hosting family and friends. Or was more storage a top priority, with a desire for additional cabinets and custom built shelving? This will ensure that readers grasp the importance of creating personalized and functional spaces. ● Design preferences: When it comes to enhancing functionality in the home, it is crucial to not only meet the specific design style of potential clients but also to create a space that is visually captivating and aesthetically pleasing. By understanding and incorporating their unique preferences, we can ensure that every aspect of their home reflects their personal taste and creates an inviting atmosphere. Trust is key in this process, as we strive to build strong relationships with our clients and assure them that their vision will be brought to life in the most detailed and engaging way possible. ● Functionality and materials: Include details about space utilization and preferred materials that were specific to the requests of the individual project. Focus on the attention that was made to every detail ensuring that each step of the project was carefully considered, resulting in a truly personalized and captivating outcome.

Step 3: Outline challenges faced Unveiling the project’s challenges uncovers the true nature of design work and guarantees that your portfolio showcases the reality – that it’s not always a walk in the park. However, these hurdles highlight your skill in successfully maneuvering through intricate interior design situations.

● Design challenges: To truly grasp the magnitude of the work that was required, it is essential for readers to understand the various constraints faced in terms of space, functionality, and materials. These constraints played a crucial role in shaping the project and ultimately influenced the outcome. Outlining this information showcases the innovative ways you are able to utilize available space efficiently while still ensuring that all necessary elements are incorporated. ● Supplier/contractor challenges: Outline the challenges encountered during the process of sourcing materials or coordinating with other teams, including delays in material delivery, miscommunication between teams, or any other issues that impacted the smooth flow of work. By highlighting these difficulties, potential clients can gain a better understanding of the complexities involved in this project that you effectively handled. ● Project contraints: Elaborate on the specific constraints that impacted the project, highlighting the challenges and considerations involved in incorporating them seamlessly.

Step 4: Showcase your solutions This section of your website portfolio serves as a showcase for your exceptional problem-solving abilities. It is the perfect opportunity to captivate your audience with your boundless creativity, unwavering resourcefulness, and meticulous attention to detail through a collection of your most accomplished projects. ● Innovative use of space: Describe how you creatively utilized space by implementing innovative layouts and storage solutions. ● Unique design applications: Highlight your distinctive interior design interventions that set your project apart. Display your technical drawings, graphic designs, and mood boards to demonstrate your creative process. ● Enhanced functionality: Elaborate on how your interior design solutions improved the practicality and user experience of the space. ● Problem-solving skills: Demonstrate your ability to overcome challenges by explaining how you successfully addressed any issues that arose during the project.

Step 5: Demonstrate the results It’s the grand finale of your case study, where you have the opportunity to showcase the incredible transformation you have achieved. Engage your audience by presenting persuasive proof of the project’s success. ● Captivating before and after photos: Utilize stunning, high-quality images to demonstrate the remarkable transformations. ● Glowing testimonials: Showcase heartfelt testimonials from your clients, highlighting the profound positive influence your designs have had on their lives. These testimonials serve as powerful endorsements, further establishing your credibility and expertise in the field.

Top Tips for Optimizing Your Website Portfolio for Maximum Impact

Now that you understand the interior design portfolio case study format to follow through our step-by-step guide above, finesse it even more by following our top tips for maximizing the effectiveness of your website portfolio. ● Start early: Begin writing case studies as early as possible, ideally at the start of the project. This helps avoid rushed content and launch delays. ● Choose your best projects: Be picky when choosing projects for case studies. Prioritize showcasing your best work over having a large quantity of case studies. ● Be concise & informative: Keep your write-ups brief. Ensure even quick scans of your work, including captions, offer insight into your project. ● Give credit: Always acknowledge team contributions and clearly define your role in the project. Transparency can be key to establishing trust. ● Authenticity matters: Write in your own voice, avoiding industry jargon or buzzwords. Showcase your personality and design process clearly. ● Avoid image overload: Simply presenting images without context is ineffective. Pair visuals with descriptive text to offer insight into your process. ● Consider layout: Treat each case study like a magazine feature. Ensure your web designer creates a layout that will enhance the content and not disrupt the reading experience.

Improving Your Website Portfolio Performance Through Marketing and Sales

Project case studies are not just proof of your work but can be leveraged as potent marketing tools. Once you’ve created your case study, you’ll want to integrate it into your marketing and sales strategies. You can: ● Add it to your website: This allows all site visitors to see the quality of your work. ● Email it to your list: This can drive traffic to your website and generate interest. ● Post it on social media: Sharing your case studies on social media can also drive traffic to your website and expand your reach. ● Use it in your sales presentations: When pitching to a new client, a well-prepared case study can help showcase your skills and past success.

Case studies breathe life into your portfolio, transforming it from a gallery into a vivid narrative of your design journey. They not only showcase your talent but also your professionalism, problem-solving skills, and commitment to client satisfaction. So, start documenting your design process today and leverage the power of case studies to generate leads, attract ideal clients and close sales.

At Home Designer Marketing, we offer interior designers a free brand, website, and SEO audit to get clarity on what needs to change in order for your business to compete online.

—By Debra Scarpa, owner and designer, Home Designer Marketing

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Call us on 01959 571071, commercial interior design case studies.

Posted on 12th July 2021

At Design and Visual, we are proud of the work we have achieved across the UK to provide our clients with the commercial interiors they have requested for their building and design projects. Here, we have provided a sample of some of our most famous commercial interior design case studies, demonstrating our work to you and assisting you in your considerations of what you need for your own interior design.

If you wish to view a larger selection of our work, please see our Projects page.

Read on to learn more, or contact our offices today if you already know what you need from a team of specialist manufacturers and contractors.

An Office Design Case Study

Location: the walbrook building, cannon street, london.

This futuristic design is one of the largest sites in Central London, and was planned and built as a head office location for a number of different businesses and a range of retailers. We were enlisted to work as specialist glass reinforced gypsum (GRG) contractors for this project, casting bespoke column encasements which accommodated the shape and architectural design of the building, both in its interior and around its exterior.

Our skill and experience resulted in the completion of a complex design with precise requirements, both within time and on budget. This ensured that the clients and the architect received the exact design they’d been hoping for in the way of commercial interiors, including an exact abutment with a window mullion. The plan of the interior and the creation of these pieces provided full exposure to natural daylight, offering a bright working environment for employees.

To learn more about how we achieved this, please see our page on this office space .

A Lobby Design Case Study

Location: yell office, reading.

For the Yell offices in Reading, we were called to provide custom moulded GRG components, forming various diameter dropped circular ceiling features. These were specifically required, as they had previously been chosen as the best material and our fabrication work had been selected as the best method of build to achieve the high quality, architecturally complex finish the architect had requested.

The pieces ordered for this project were used throughout the lobby and restaurant ceiling areas, creating features that are ideal for catching the eyes of visitors as they enter the building and approach the reception desks. To suspend these above the rest of the interior from the existing slab, we also designed and installed a lightweight metal support framework.

If you would like to see pictures or find out more about this project, please see our page .

A Shopping Centre Case Study

Location: o2 shopping centre, london.

For this design project, a number of different GRG features were manufactured and installed across several floors of the shopping centre. We were contracted to cast and install a series of columns in this material on the ground and first floors, as well as the atrium, while installing a curved bulkhead and cladding two escalators. This was all achieved in an interior design style matching the bright, clean existing space.

This project had a unique element in that the retail centre remained open and fully operational while the work was carried out. As professionals with an understanding of the client’s requirements, we did everything we could to ensure our building work did not affect the running of any businesses or the needs of the general public.

For more information and images of this project, please see our page .

A Railway Station Case Study

Location: birmingham new street, birmingham.

The open-plan space of this railway station’s atrium became the setting of our work, which saw the manufacture and installation of several GRG column encasements that featured complex geometric designs. The architect had requested these to provide a dramatic, awe-inspiring walk through the station for passengers and other customers.

The result of this was the elegant, contemporary design that we’d been asked for, and that you may find has become a popular element and theme in the features of many commercial interior design case studies across the UK. The work was achieved with the use of stretched ceiling fabric, as well as the moulded and manufactured GRG encasements we installed.

If you would like more information on the specifications of this project, please see our page.

For Specialist Installations of Commercial Interior Design Ideas

If you are in need of a reliable, experienced firm staffed by master craftsmen and skilled contractors to implement your design ideas for commercial interiors, please contact our offices today. Our team will be fully prepared to discuss your requirements and take note of your specifications before you place your order. We will even be able to assist with your purchase, should you need help selecting the pieces you need to complete your work project.

You can expect a fast, efficient service and no delays in delivery when you choose to work with us, and there will be no gratuitous paperwork to complete either. Instead, you will be guaranteed a series of UK-manufactured products delivered on your schedule and crafted with your needs and ideas in mind.

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Watch: Manufacturing a curved GRG wall panel

Design and Visual Concepts is a recognised expert in the design and manufacture of curved and architecturally complex GRG mouldings for the construction and interior design industries. We manufacture a wide range of bespoke GRG products, from ceilings and bulkheads to wall panels and column encasements. These are often custom designed to meet the requirements […] Read Full Story

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Case Studies: Floors, Walls & Ceilings Focus

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Our selection of nine projects takes you around the world to see how each is a standout, innovative scheme through the choice of surface materials

Crew Collective offices and cafe, Montreal All Images: Jesús Adrien Williams

Located in the old Royal Bank space on St-Jacques Street in Old Montreal, Canada, the Crew Collective offices and cafe is a project defined by a 1,100 sq m office area for a tech start-up that also includes a cafe for use by freelance workers and the public. The project presented two distinct design challenges: the first originated from the client’s requirements – how to elaborate an architectural relationship and construct boundaries between the various functions. The second became a deeper questioning of how to approach design in the context of a heritage building.

The complexity of the project required a high degree of fluidity between the various work spaces. Part of the floor area was to be designated for permanent Crew Collective employees, and was to contain conference rooms as well as other office standards. Other areas were to be rented to freelance workers either by the month or by the week, with these workers also needing access to conference rooms. Lastly, temporary workers or the public could also use the cafe and the desks for a few hours, have wi-fi access, and lockers for their own computers as required. This environment was meant to create a flow and enable interactions between permanent and temporary workers, nurturing co-working in the tech community.

The design was meant to facilitate this flow by creating transparent and translucent borders between the various office spaces. A complex series of glass walls was erected between the various areas, with a defined access to reflect the degree of permanency for each worker group. Original bank teller stands, dating back from the old Royal Bank, had to be retained. As a consequence they became a natural border between the cafe space and the conference rooms that, in turn, created a separation between the more public spaces and the permanent workers.

The teller stands – as well as the existing building shell – offered a great design opportunity as a rich and textured background; a testimony to another era, which could thrive with a new function redefining its purpose. The 1926 building contained many remarkably crafted elements: an inlay marble floor; an ornate painted plaster ceiling along with custom suspended brass light fixtures; and other brass elements including the teller stands.

Architect Henri Cleinge says: ‘Brass-plated steel was selected for most enclosures to contrast the existing brass teller stands and brass suspended light fixtures. The new brass-plated steel components are simple and geometric; hence, very contemporary. The challenge was to define an intervention that would fit in well, yet offer something new.’ Confronted with this heritage ambience, the design had to be balanced to express, recycle and respect the existing features, as well as simultaneously allowing a contemporary, discreet intervention for the contemporary identity of the firm to exist.

The new design integrated brass-plated steel throughout, fixed to boxy minimal enclosures, in order to connect yet also add contrast to the existing ornate brass elements. The conference rooms were divided by walls covered with brass-plated steel and enclosed with glass partitions and a horizontal plane of a ceiling. By coincidence they ended up relating to the paper compartments in the old freestanding teller stands where deposits were noted with pen and paper.

Cleinge adds: ‘In terms of other materials, concrete panels, hot-rolled steel, granite and white oak were used. These are rich in texture, pattern, colour and patina. We like using them because they are not static and each piece has its own personality. The forms are contemporary, but the materials are somewhat timeless.’ The new design remains a kind of secondary feature, allowing the original building to be the primary aesthetic. It is only by being in the space for a certain amount of time that visitors can really appreciate the new intervention.

www.cleinge.com

Installation Dance Floor, Museum of Fine Arts, Montreal All Images: Maxime Brouillet

Architect Jean Verville won a competition to create an urban art project in the city’s Museum Avenue. Installed during the summer just gone, his elegant installation Dance Floor offers a lively landscape animated by an exuberant trompe-l’oeil effect.

www.jeanverville.com

Holiday Inn, Brooklyn, New York All Images: Inessa Photography Eschewing a long-standing brand convention, interior designer Andres Escobar and his team at Escobar Design by Lemay, have created a new design platform for a Holiday Inn hotel in Brooklyn. The 14-floor glass-and-brick hotel, featuring 245 guest rooms, represents an altogether different aesthetic for the hotel brand.

The hotel has been designed to appeal to a broad range of travellers, from business to leisure visitors, who regard this area of Downtown Brooklyn as a trend-setting destination. Reinforcing the cutting-edge spirit is an entrance area that introduces a custom-designed mosaic mural of Brooklyn Bridge behind a full-height water feature.

It was important that the design reflects the area’s exciting transformation,’ says Escobar. ‘From the moment guests walk through the front doors we want them to be delighted by the glamour of the hotel, as well as its comfort.’ The lobby walls are clad with natural walnut over floors of macchiato quartz. A reception area is highlighted by a backlit decorative chrome and brass metal grid detail that is carried over to the lifts’ interiors.

Other custom-design elements include several large, crystal prism-shaped, pendant chandeliers that refract light throughout the lobby space. Another unusual element is a fully landscaped greenhouse off of the lobby, with an atrium that is partially covered by shades to create a soothing, ambient light.

Escobar has also designed a dark azure pool with a waterfall and glass wall overlooking a fully equipped gym. The Holiday Inn Brooklyn was the first of five of Escobar’s hospitality projects to be completed in New York this year.

www.escobardesign.com

Tokyo Sushi restaurant, Barcelona

Tokyo Sushi is the oldest Japanese restaurant in Barcelona, Spain. With a history spanning 36 years, the restaurant recently sought to update its interior design with a style that would combine traditional Japanese aesthetics with a modern touch. KOBFUJI Architects specified Formica Group’s Terril with Matte 58 finish to clad the 10m-long wall behind the sushi bar. Terril was used in square panels to create an interpretation of the classic kimono stripe pattern from the Edo era – capturing the Japanese heritage integral to the restaurant’s identity.

Architect Yoshihide Kobanawa says: ‘The decor is almost as important as the food itself, as it is a reflection of the restaurant’s essence. In order to visually portray the concept of fusion kitchen, linking traditional and contemporary flavours, special designs are required to offer a visually inventive fusion of traditional elements and new technologies.’ The panels, made by Medio, are composed of modules that follow a sloping, perforated pattern. Joints are invisible so that the panelling is perceived as seamless. It also features a hidden LED lighting system, which highlights the graphic pattern designed as the brand image of the restaurant. www.formica.com www.mediodesign.com

Tano Cucina Italiana restaurant, Grand Hyatt, Rio de Janeiro Italian culture and gastronomy have been a big part of Brazilian life ever since the first Genoese sailors and merchants set foot there during the Renaissance, and the team from Studio Arthur Casas built on this heritage for its design for the Rio Grand Hyatt’s Italian restaurant, Tano Cucina Italiana.

‘The restaurant was a wide open space and we had decided on minimalist, modern furniture and a solid wood floor, from Hakwood. That’s why we needed to create some fixed partitions to make it more intimate and cosy,’ says Casas. ‘We created solid wood shelves, displaying selected objects that bring to mind the greengrocer shops and grocery stores typical of the Italian community in Brazil.’ The chosen textures and colours reference the ‘old country’ too.

Says Casas: ‘The green and earth colours of the tiles and fabrics are explicit references to the colours of the Italian flag. But there are subtler hints as well, such as the choice for an open kitchen, where you see the chef and his team prepare fresh pasta. It gives the place a warm feel.’ As well as its Italian aesthetic, the scheme has been created to also give a very real sense of place. Casas adds: ‘In Tano Cucina Italiana we used a lot of solid wood, a common material throughout pre-industrial Europe as well as in colonial Brazil. The natural character of Hakwood’s flooring resonates strongly with that theme.’

www.hakwood.com

Novotel Madrid All Images: Jesús Granada

Introducing nature into the hotel was the premise of design practice International Hospitality Projects (IHP) for the renovation of the Novotel Madrid Center. The four-star hotel is in one of the most central, best-known parts of Madrid, adjacent to the Salamanca district and close to the El Retiro Park. It is the world’s largest Novotel: 790 rooms and almost 7,000 sq m of common areas. The remodel covered the building’s entire interior space, including lobby, bar/restaurant, conference rooms and guest rooms, as well as the new nature-inspired foyer (pictured above).

With the primary objective of reorganising the space to make it more functional, IHP made the most of the large area that was available to create many more open zones, updating the interiors to give a sensation of spaciousness. The challenge was a vast 360-degree remodel that gives the hotel an attractive, contemporary image. An architectural plaza invites guests into the hotel, through a forest of trees made of steel, topped with foliage of green crystal. This bright and airy structure covers the majority of the plaza. From here, guests enter directly into a warm, harmonious setting that evokes nature in the form of a green wall. The main floor is designed to highlight the fluidity of the space and to orient the hotel’s visitors.

The view of the main lobby is made of six large Hi-Macs pillars with backlit rhomboid patterns that portray a geometric abstraction of the tree trunks and their leaves. These epic structures, in the form of asymmetrical prisms, are the focal point of the lobby and the backbone of the hotel. With the aim of giving the hotel an updated, contemporary image, three straight structures with diffused underlighting were chosen for the reception desks, given even greater emphasis by the presence of three large ‘smokestacks’ hanging from the ceiling above and illuminated at the base.

All of these elements are made of Hi-Macs in Alpine White, in contrast to the back part of the desk, which is printed crystal. A new side entrance for groups was also created, where a large trapezoidal structure lit from within – also made in Hi-Macs – defines the space between the staircase and the ramp. In its lighter tones, Hi-Macs possesses a notable translucence when backlit, for luminous effects with a high visual impact, coming directly through the material. IHP’s project designer Paolo Mauri says: ‘We needed to be able to create something that would have a real impact, from a visual and aesthetic point of view.

Hi-Macs gave us the ability to create impactful elements, while still being a material that is neutral, long-lasting and easy to maintain – all of which were characteristics that the client required.’ The Alpine White colour of the solid surface material also complements the original marble flooring, which was retained to create an elegant space full of personality. ‘The choice of Hi-Macs was a step forward,’ adds Mauri. ‘We moved from a classic, traditional material such as marble to an innovative one with many different aesthetic possibilities and which is also very hard-wearing.’ On the same floor is the bar and restaurant. The 6m-long bar is a single piece of steel fronted in backlit Alpine White Hi-Macs, with changeable lighting that, combined with the large video wall, enables the atmosphere of the space to be altered throughout the day.

www.himacs.eu

Amanhã Museum, Rio de Janeiro

Corian has been used to create the dramatic backdrop and furniture for the permanent collection of the newly opened Amanhã Museum in Rio de Janeiro, a facility that is part of the revitalisation of the city’s docklands. With the museum’s main exhibition Cosmos, designed by American exhibition designer Ralph Appelbaum, it features huge monolithic areas inside that provide visitors with their first immersive experience on entering the museum. With space for 200 people, Cosmos enables visitors to experience a sensory journey through the universe, based on a virtual tour in a 360-degree dome.

One of the highlights of this first immersive experience is Cosmic Horizons, a series of six interactive tables in a cup shape measuring 130cm in diameter and 80cm tall. Again fabricated in Corian Nocturne, the tables include built-in monitors, allowing visitors to interact more deeply with aspects of the universe. The pieces are moulded using a vacuum technique and have tops with precise oval cuts. One of the key features of the design is the bevelled finishing, which allows for the installation of monitors and reading slots. The Tomorrow’s Tables feature has been fabricated in a similar way.

The three geometrically shaped tables each have different dimensions and are the focus of the ‘tomorrow’ theme that unfolds in an origami-shaped area in the museum. The tables have a metal frame designed to support each element, in Corian, and the multiple monitors, which alternate between showing a series of trends and scenarios and interactive activities that place the visitor in charge of constructing the world’s future. Located in the ‘We’ space in the museum, Churinga sacred objects invite visitors to reflect on what we will leave for future generations.

The Churinga base has a flattened circular design with different radii and angles, and measures 240cm in diameter and 55cm high. It was fabricated in Corian’s Rice Paper colour and then treated by artist Mana Bernardes with raw clay painting and handwriting to create a more rustic effect. In addition, embedded floodlights that illuminate a traditional Brazilian elders’ oca house. More than 400 signs and identification icons feature throughout the museum.

One of the most striking is the main logo, inspired by a ‘sticks’ game, which is composed of more than 300 pieces of Corian in Glacier White, decorated with 11 colours of automotive paint. The museum building itself was designed by Spanish neo-futuristic architect Santiago Calatrava.

www.corian.co.uk

Simmons & Simmons offices, Milan

A key thread of the project, in an area of some 2,000 sq m in Galleria Vittorio Emanuele, one of the city’s most exclusive locations, is the seminato marble aggregate flooring, which has been conserved and enhanced with contrasting inserts in pale cement and black marble, suggesting the image of elegant carpet.

Doors and the arches above them are painted iron-black, creating a striking perspective effect through the contrast with the white walls. The entrance to the offices features a large reception desk in brushed brass, below a dramatic brass chandelier with handcrafted blown-glass luminaires.

The toilet facilities also have floors in seminato, joined by large-format tiles that inversely echo the colours of the floor. Elsewhere, tables of different sizes with tops in varying types of marble, with supports of iron and brass, stand in a large meeting room lit by transparent fluorescent prisms.

www.clsarchitetti.com

Waters Technologies, Wexford, RoI FORMICA laminate has been specified by O’Driscoll Lynn Architects for the wall panelling of Waters Technologies office, meeting room and reception area as part of a renovation project at its site in Wexford, Ireland. The final phase of the 7,500 sq m manufacturing facility’s expansion required an elegant material for the interior to reflect the nature of the company. In designing the building, there was a conscious effort by the architect to employ simple, refined and hardwearing materials both for the internal and external finishes. Formica Ligna Grigio Fino in chiselled finish was selected in part for its natural-wood look aesthetic.

Architect Brian O’Driscoll says: ‘The building’s interiors were designed around a natural, subdued colour palette with carefully chosen highlight areas and furniture items. Ligna was an ideal fit since it complemented the existing porcelain tiles, simple white ceilings and monolithic white reception desk, while offering a textured wood look and durable finish.’

Unlike real wood, Formica Ligna has the advantage of having surface properties that include being impervious to liquids and being easy to clean and maintain. The material was also selected for its sustainable and environmental-friendly credentials as an alternative to solid wood. O’Driscoll adds: ‘The sustainable properties were a good fit with the project brief, which called for a LEED-certified building.

www.formica.com

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How to Craft the Perfect Interior Design: A Case Study

Interior design can be a complex undertaking, especially for a large villa. Many people often wonder, "How do I make an apartment decorating plan?" or "How can I make my apartment look better?"

Mr. Sachin, a resident of Buldana, faced a similar situation when he desired to enhance the interior design of his villa. Instead of going with a local designer, he chose Ongrid's online home design services, a decision that marked the beginning of his home's transformation.

Buldana Interiors case study image by OnGrid Design

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Creator : OnGrid Design

Credit : OnGrid Design

Starting Off with a Plan

Starting off with an apartment decorating plan is essential, and this is where Ongrid's expertise comes in. They focused on the 7 principles of interior design , creating a comprehensive strategy that respects the Rule of Three in interior design.

This rule emphasizes that objects arranged or grouped in odd numbers are more appealing, memorable, and effective than even-numbered groupings. With this rule in mind, the Ongrid team went ahead to work on Mr. Sachin's villa.

The Kitchen

Buldana Interiors case study image 2 by OnGrid Design

Among the first areas to receive a makeover was the kitchen. The use of creative kitchen tile designs added a modern aesthetic to the room. It's surprising how a well-designed kitchen can significantly impact the overall feel of an apartment, and Mr. Sachin's villa was no exception.

The Living Area

In the living area, the central piece was a beautifully crafted center table . The table was positioned to complement other elements of the room, including geometric shapes and patterns which have become popular in Indian interior home design .

Buldana Interiors case study image 3 by OnGrid Design

A Focus on Small Spaces

Ongrid's services are not limited to spacious homes. They have expertise in crafting home design plans for small spaces . In Mr. Sachin's villa, they optimized every inch of space without compromising style or functionality.

Online Design vs. Local Designer

Choosing between a local designer and online home design can be tough. In Mr. Sachin's case, the advantages of online design became evident in the efficient and professional work of the Ongrid team.

In Conclusion

To answer "How can I make my apartment look better?" or "How to create a luxury apartment?", it's crucial to understand the importance of good interior design. Using Mr. Sachin's villa as a case study, we've seen how the principles of design, from the Rule of Three to an understanding of the client's needs, come into play to create a beautiful home.

Buldana Interiors case study image 4 by OnGrid Design

The Bedroom: A Sanctuary of Peace

When it comes to answering "How to decorate a small flat?" or "How to design a small bachelor apartment?", the bedroom is often one of the most challenging areas. With limited space and a need for comfort and functionality, designing this room takes skill and understanding.

Drawing inspiration from the concept of mindfulness at home , Ongrid created a calm, serene space where Mr. Sachin could rest and rejuvenate. The use of minimalist design elements, inspired by minimalist living principles, contributed to an uncluttered and peaceful ambiance.

The Study: Mixing Old and New

One of the trending styles in interior design is the intermingling of traditional and modern elements. In Mr. Sachin's study, Ongrid opted for a style that mixes old and new to striking effect. The result was a space that exudes a sense of nostalgia while still being practical and up-to-date.

Incorporating Open Floor Plans

The idea of open floor plans and multi-functional spaces is gradually gaining traction, especially in small apartments. By breaking down walls and allowing rooms to flow into one another, Ongrid created an illusion of space and fluidity in Mr. Sachin's villa, further enhancing its appeal.

Other Elements: Industrial Chic and Art Deco

Finally, to make the villa look even better, Ongrid incorporated elements from other styles of interior design such as Industrial Chic and Art Deco . These elements added a unique touch, contributing to the luxurious and stylish feel of the villa.

The Final Verdict

Ongrid's transformation of Mr. Sachin's villa into a luxury apartment was a combination of several design principles and concepts, all creatively executed to result in a home that is not only aesthetically pleasing but also comfortable and functional. It serves as an inspiring case study for anyone asking, "How can I make my apartment look better?" or "How to create a luxury apartment?"

In conclusion, remember that a great design is the sum of its parts. It's about understanding and employing the 5 concepts of interior design , be it balance, rhythm, harmony, emphasis, or proportion. By embracing these concepts, anyone can create a beautiful and inviting space that truly feels like home.

🏠 Dreaming of your own luxury apartment? Feel free to get in touch with Ongrid today! 🏠

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Last updated January 13, 2021
In AI Origins & Evolution

Reimagining Interior Designing With Conversational AI: A Case Study

Illustration by Reimagining Interior Designing With Conversational AI: A Case Study

Published on December 4, 2020
by Sejuti Das

Providing personalised customer experience has now become the main concern for businesses across all domains, whether it be eCommerce, retail, healthcare, BFSI or online services. And, one of the key ways businesses are providing personalised and comprehensive customer experience is by deploying conversational AI chatbots. Case in point — Bangalore-based Design cafe , a home interior design company, that has been struggling with serving a large customer base during the pandemic due to less number of customer care executives.

As the pandemic hit, there has been a considerable increase in the number of customers who were demanding services even at odd hours on WhatsApp or website chat. However, due to less number of customer care executives during the lockdown, there was a massive delay in response time, becoming a challenge for Design Cafe to address customer issues. Therefore, the company was looking to adopt an approach where they could be available to customers at all hours.

To meet such an increased demand for virtual interactions, amid pandemic, Design Cafe decided to partner with conversational AI startup, Yellow Messenger in order to build a chatbot that can help them improve their customer experience on both the web chat as well as their WhatsApp messaging platforms.

To understand the case better, Analytics India Magazine spoke to Ajay Maheska , the director – marketing at Design Cafe, along with Rashid Khan , the co-founder and chief product officer and Sajin Sam Mathews , the project manager of Yellow Messenger.

“Our digital assets, like websites, social media and paid advertisements, have been a major source of acquisition for new customers,” said Maheska from Design Cafe. “Once the pandemic hit, we noticed a significant increase in the volume of interactions on chat and WhatsApp channels that was leading to bandwidth issues at the call centre.”

Yellow Messenger proposed a conversational AI chatbot assistant with lead generation, push notification features along with live-agent support for Design Cafe’s customers.

Also Read: How Government Of India Used Conversational AI During COVID-19: A Case Study

The Tech Behind

Yellow Messenger designed the AI-enabled chatbot to provide yet another touchpoint for customers to reach out to Design Cafe to book meetings with designers as well as seek information 24/7. To facilitate this, Yellow Messenger created a product based on deep learning led artificial intelligence.

From a product standpoint, the team followed the jobs-to-be-done (JBTD) framework when solving customer problems, and leveraging AI on the key parts of the platform helped in converting the jobs-to-be-done to jobs completed. One of the key ways Yellow Messenger leveraged AI was to understand customers’ language. From a birds-eye-view approach, language understanding has been divided into two aspects — firstly, taking natural language from end customer as input and giving out the identified intents, i.e. actions to be performed and entities, i.e. data required for action to be performed; secondly, leveraging the identified intent and driving the next best action (NBA) for the customer.

The machine learning models are primarily based on TensorFlow on the backend and are front-ended by a Python flask web server for managing real-time traffic. On the other hand, for training and batch jobs, the company leveraged tools like Celery for queue and tasks.

Customer Experience Flow

Deep learning-led artificial intelligence works on the basic premise of leveraging previous experiences like conversations, tickets, CRM data, etc., to come up with a model to understand language. The key component of achieving high performance in terms of understanding and triggering the right action is dependent on data.

Explaining this, Khan stated, “Yellow Messenger platform in a given quarter handles more than one billion conversations across the platform, which helps in building more robust models, in-turn driving better conversations on the platform, and building a learning and improvement loop.”

The bot has also been trained on FAQs and shows various images and videos as a response to customer queries. “As per the requirements, we proposed three different conversational flows based on the inputs given by their marketing and product team. And each of the flows was brainstormed and modified according to their exact requirement, and agreed upon the best/most suitable bot flow,” added Mathews from Yellow Messenger.

Bot interface

The architecture of the bot was built as a three-tier platform architecture – cognitive platform, developer platform and integrations platform. The cognitive platform was built mainly on Python and deep learning, where the company leveraged TensorFlow for production workloads. “Quite recently we built out a generative model using OpenAI’s GPT-3 model,” stated Khan.

The developer platform is built on top of NodeJS, for the backend, and ReactJS, for the front-end. The integration platform leverages third-party APIs to be natively available in our flow builder and marketplace. “We have open support for REST/SOAP-based APIs and are adding support for GraphQL,” added Khan.

Also Read: Chatbots In Mental Health. Friendly But Not Too Friendly.

Design Cafe wanted a solution that can help in generating leads through various social media campaigns and give an in-depth understanding of the source of each lead. “The idea was to market their solutions and products by reaching out to new prospects through Paid, Organic and Direct leads,” stated Maheska.

Post the deployment, Design Cafe noticed good traction in the leads being captured, and the admin was able to capture the source of each lead, analyse each conversation, check the analytics of the bot usage/adoption, track the information of each lead as well as notify the customers on various proposals. Users were also able to scan QR code to chat with the bot. And, the live-agent chat support was able to support the customer with personal queries/doubts.

Design Cafe witnessed significant adoption of the chatbots across website chat and WhatsApp platforms, with more than 50% WhatsApp users being able to schedule meetings with designers without human intervention. In October 2020, more than 15% of our new customers had scheduled meetings via the chatbot . It not only improved the customer experience during COVID but also increased the number of meetings booking with designers at night without any human intervention.

To further refine customer experience, Yellow Messenger is working on leveraging the survey module, campaign manager, and Google calendar integration features, in addition to different channel integrations like FB messenger and Google Business Messages.

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Moscow International Business Center

Moscow International Business Center: The Latest Architecture and News

Moscow's high rise bohemia: the international business district with no business.

The Moscow International Business Center (Also known as Moskva-City ) was meant to be Russia ’s ticket into the Western world. First conceived in 1992, the district at the edge of Moscow’s city center is intended to contain up to 300,000 inhabitants, employees and visitors at any given moment and, when completed, will house over 4 million square meters of prime retail, hotel and office space to create what the Russian government desired most from this project: an enormous financial district that could dwarf London’s Canary Wharf and challenge Manhattan . Twenty three years later though, Moscow-based real estate company Blackwood estimates that as much as 45% of this new space is entirely vacant and rents have plummeted far below the average for the rest of Moscow. The only press Moskva-City is attracting is for tenants like the High Level Hostel , a hostel catering to backpackers and other asset-poor tourists on the 43rd floor of the Imperia Tower , with prices starting at $25.50 for a bed in a six-person room. This is not the glittering world of western high finance that was envisioned back in the post-Soviet 90s; but what has it become instead?

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