how to address a cover letter to hiring manager

Protect your data

This site uses cookies and related technologies for site operation, and analytics as described in our Privacy Policy . You may choose to consent to our use of these technologies, reject non-essential technologies, or further manage your preferences.

• Resume and Cover Letter
• How to Address a Cover Letter...

How to Address a Cover Letter to Recruiter or Hiring Manager

5 min read · Updated on November 24, 2021

Knowing how to effectively address a cover letter makes you a very visible and appealing candidate.

Did you know that the cardinal rule of cover letters is personalization? It impresses a hiring manager or recruiter because it tells them you took time to research the specific information for the letter rather than sending a generic version.

What many people forget, however, is that the greeting or salutation in a cover letter must also be personalized with the hiring professional's first and last name whenever possible.

There are several effective ways to find the hiring manager's name for your greeting — and some acceptable back-up strategies when you can't. Either way, knowing how to address a cover letter effectively can prevent you from ending your hiring chances before they even begin. 

When you know the hiring manager's name

More often than not, you'll be given the name of the hiring professional or the manager that you'll work for. Whoever it is, use their full name (first and last name) in the greeting. 

If you cannot definitively tell the gender of the hiring person, do not use a gender-based title such as “Mr.” or “Ms.” in the greeting. Instead just use the person's full name.

For example, Alex Johnson could be male or female. To avoid a gender mistake, use Dear Alex Johnson, Hello Alex Johnson, or simply Alex Johnson .

However, professional titles such as “Professor” or “Dr.” are definitely acceptable as a cover letter salutation and should be used as a sign of respect. Be on the lookout for these and other titles to include.

How to find a hiring manager's name for your cover letter

If you're not given the name of the hiring manager, here are some effective ways to discover their name by using:

The job description: Check this document for the hiring manager's name. While it's not generally listed, you never know. If it's not obvious, there's also a trick to quickly discover an email in the job description that might contain the name; while in the document, press Ctrl +F or run Command + F and search for the @ symbol.

An email address: If you discover an email address, it may not have a full name but rather a first initial and last name or just a first name like [email protected] or [email protected] . A Google search combining the person's name as shown in the email and the company name might find you the person's full name.

 A LinkedIn post: A name connected to the LinkedIn job posting is probably that of the hiring professional who posted it, so use that name in your greeting.

The supervisor's title: It's more likely that a job description will list who the new hire will report to — such as the director of accounting — without listing a name. In this case, there are several search options:

Search the company's website for listings of staff members by title.

Run an advanced LinkedIn or Google search for all directors of accounting at that specific company.

Check with your network for someone who might know the person's name or search the appropriate professional networking sites.

Contact the company by phone or email. Tell them you're applying for [job title] and want to address your cover letter to the right person.

In the end, this research can be the difference between making a great first impression and getting noticed for the position — or getting totally ignored by the hiring manager. 

Acceptable options in lieu of a name

If you try the steps above and come up empty, there are still some alternative greeting options that will put you in a professional light.

The idea is to show that you've read the job description and tailored your greeting based on the company department where the job is located, the hiring manager's title, or the team with which you'll potentially work.

Some good examples include:

Dear Head of Design

Hello IT Department

Dear Accounting Manager

To Company ABC Recruiter/Hiring Professional

Hello Marketing Hiring Team

Dear Customer Support Hiring Group

Dear Human Resources

If you still can't find any specific name or department information, go with “Dear Hiring Manager.” It sounds professional and it's not gender-specific. In fact, a recent survey of over 2000 companies by Saddleback College showed that 40 percent preferred “Dear Hiring Manager” as the best greeting when a manager's name can't be found. 

“Dear Sir or Madam” is another option that works because it's gender-neutral and respectful. However, it sounds a bit old-fashioned and may signal a hiring professional that you're an older worker or just not aware of other greeting options. It's perfectly acceptable, but the better choice is “Dear Hiring Manager.” 

In the end, an actual name or any of the alternative examples will let you stand out from the crowd, so do your best to find and use those whenever you can.

Never leave the greeting blank

Whatever information you may or may not find, it's important to never leave your greeting line blank.

A blank greeting line can make you come across as lazy or rude, or imply that you simply don't understand how to write a cover letter — all of which will immediately put you out of contention for the job. There's no reason to leave the greeting blank when there are so many options that can be used effectively.

When you spend the time and effort to personalize your cover letter, you don't want to come across as “just another candidate” by using a generic greeting or no greeting at all.

A personalized greeting will impress any hiring professional, increasing the chance they'll read your entire cover letter — and ask you for an interview.

Not sure if your cover letter is cutting it? Our writers don't just help you with your resume . 

Recommended Reading:

Do Hiring Managers Actually Read Cover Letters?

5 Things to Say in Your Cover Letter If You Want to Get the Job

How To Write a Cover Letter (With Example)

Related Articles:

How to Create a Resume With No Education

From Bland to Beautiful: How We Made This Professional's Resume Shine

See how your resume stacks up.

Career Advice Newsletter

Our experts gather the best career & resume tips weekly. Delivered weekly, always free.

Thanks! Career advice is on its way.

Share this article:

Let's stay in touch.

Subscribe today to get job tips and career advice that will come in handy.

Your information is secure. Please read our privacy policy for more information.

• Search Search Please fill out this field.
• Career Planning
• Finding a Job
• Cover Letters

How to Address a Cover Letter With Examples

Options for Addressing a Cover Letter

• Letter Without a Contact Person
• Non-Gender-Specific Names

What Title to Use

• Address an Email Cover Letter
• Review a Sample Cover Letter

Before You Send Your Letter

One of the trickiest parts of writing a cover letter comes at the very beginning. Much of the time, you won’t know exactly who will read your letter. How do you address your cover letter when you don’t have the contact person’s name and/or gender ?

First of all, try to find out the name of the contact person. Some employers will think poorly of an applicant who does not take the time to learn the hiring manager’s name. Also, take care not to assume that you know the gender of the recipient based on the name. Many names are gender-neutral, and some hiring managers may identify as a gender other than male or female.

It’s also possible that you’ll do your research and still be unable to figure out to whom you are addressing your letter. In that case, it's better to be safe and use a generic greeting . It's also acceptable to start a letter without a greeting and start with the first paragraph of your letter .

You have a lot of options when addressing your letter. Learn more about the possibilities before you make your choice.

How to Address a Cover Letter Without a Contact Person

There are a variety of general cover letter salutations you can use to address your letter. These general cover letter salutations do not require you to know the name of the hiring manager.

In a survey of more than 2,000 companies, Saddleback College found that employers preferred the following greetings:  

• Dear Sir/Madam (27%)
• To Whom It May Concern  (17%)
• Dear Human Resources Director (6%)
• Leave it blank (8%)

Do keep in mind that terms like "To Whom It May Concern" may seem dated, so the best options may be either to use "Dear Hiring Manager" or not to include a greeting at all. Simply start with the first paragraph of your letter.

How to Address a Cover Letter for a Non-Gender-Specific Name

If you do have a name but aren't sure of the person's gender, one option is to include both the first name and the last name in your salutation, without a title that reveals gender:

• Dear Sydney Doe
• Dear Taylor Smith
• Dear Jamie Brown

With these types of gender-ambiguous names,  LinkedIn  can be a helpful resource. Since many people include a photo with their profile, a simple search of the person's name and company within LinkedIn could potentially turn up the contact's photograph.

Again, you can also check the company website or call the company’s administrative assistant to get more information as well.

Even if you know the name and gender of the person to whom you are writing, think carefully about what title you will use in your salutation.

For example, if the person is a doctor or holds a Ph.D., you might want to address your letter to “Dr. Lastname” rather than “Ms. Lastname” or “Mr. Lastname.” Other titles might be “Prof.,” “Rev.,” or “Sgt.,” among others.

When you address a letter to a female employer, use the title “Ms.” unless you know for certain that she prefers another title (such as “Miss” or “Mrs.”).

“Ms.” is a general title that does not denote marital status, so it works for any female employer.

How to Address an Email Cover Letter

Hiring managers get a lot of emails each day. Make it easy for them to scan your email and follow up by including a clear subject line and a signature with your contact information. It's important to address the email cover letter correctly, including the name of the person hiring for the position if you have a contact, to ensure that your letter gets noticed.

Subject Line of Email Message

Never leave the subject line blank. There is a good chance that if a hiring manager receives an email with no subject line, they’ll delete it without even bothering to open it, or it could end up in their spam mailbox. Instead, write a clear subject indicating your intentions.

List the job you are applying for in the  subject line of your email message , so the employer knows what job you are interested in. They may be hiring for multiple positions, and you will want them to identify the position you’re interested in easily.

How to Address the Contact Person

There are a variety of  cover letter salutations  you can use to address your email message. If you have a contact person at the company, address the letter to Ms. or Mr. Lastname. If you aren’t given a contact person, check to see if you can  determine the email recipient's name .

If you can’t find a contact person at the company, you can either leave off the salutation from your cover letter and  start with the first paragraph  of your letter or use a  general salutation .

How to Format the Salutation

Once you have chosen a salutation, follow it with a colon or comma, a space, and then start the first paragraph of your letter. For example:

Dear Hiring Manager:

First paragraph of the letter.

Body of Email Cover Letter

The body of your cover letter  lets the employer know what position you are applying for, and why the employer should select you for an interview. This is where you'll sell yourself as a candidate. Review the job posting and include examples of your attributes that closely match the ones they are looking for.

When you're sending an  email cover letter , it's important to follow the employer's instructions on how to submit your cover letter and resume.

Make sure that your email cover letters are as well-written as any other documents you send.

If you have attached your resume, mention this as part of your conclusion. Then finish your cover letter by thanking the employer for considering you for the position. Include information on how you will follow up. Include a closing, then list your name and your  email signature .

Your email signature should include your name, full address, phone number, email address, and  LinkedIn Profile URL  (if you have one) so it is easy for hiring managers to get in touch.

Firstname Lastname  Street Address  (optional) City, State Zip Code  Email  Phone  LinkedIn

Sample Cover Letter

This is a cover letter example. Download the cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Sample Cover Letter (Text Version)

Mary Garcia 12 Rogers Avenue Townville, New Hampshire 03060 555-555-5555 mary.garcia@email.com

February 17, 2021

Franklin Lee

CBI Industries 39 Main Street Townville, New Hampshire 03060

Dear Mr. Lee:

I was excited to see your ad for the operations assistant position in your Townville offices.

I have five years of experience as an operations assistant/associate. In my most recent role at ABC Corp., I fulfilled orders, resolved customer issues, ordered supplies, and prepared reports. In previous roles, I’ve done bookkeeping, data entry, and sales support. Basically, anything your department needs to run smoothly, I can do – and most likely, I already have experience doing it.

My other skills include:

• Strong communication skills, in person, in writing, and on the phone
• Excellent attention to detail and organization skills
• Top-notch customer service
• Experience in the industry and passion for the product
• Adept at all the usual professional software, including Microsoft Office Suite

I’ve included my resume for your review. Please contact me if you have questions or would like to schedule an interview. Thank you for your consideration.

Signature (hard copy letter)

Mary Garcia

Review Cover Letter Samples: It’s hard to write cover letters from scratch. To make life easier – and to make sure you don’t forget any of those pesky formatting rules —start by reviewing cover letter samples . Sending an email version instead? Look at a few examples of email cover letters to get started.

Customize Your Cover Letter: Why personalize your cover letter every time you apply for a job? Because even similar job titles have different requirements. The goal of a cover letter is to show the hiring manager that you’re the best candidate for this particular job. Customizing your cover letter will help you emphasize your skills and experience and how they fit with the job requirements .

Spell-Check Names: Before sending your cover letter, make absolutely sure that you have spelled the hiring manager’s name correctly. That is the kind of small error that can cost you a job interview.

Carefully Proofread Your Letter: Whether you're sending an email or uploading or attaching a printable cover letter, it's important to make sure that your cover letter and resume are written as well as any other business correspondence. If you can, have a friend proofread before you hit send, to pick up any typos or grammatical errors.

Saddleback College. " Your Resume is Your 1st Interview ," Page 14. Accessed Feb. 17, 2021.

• Career Advice
• Cover Letters

How to Address a Cover Letter

The beginning of a cover letter typically includes a salutation to the person who will be reading it—most likely the hiring manager. This important first line, written in the proper format, makes a positive first impression and can help you land an interview with a potential employer.

Try Betterteam

Post your jobs to 100+ job boards

• Reach over 250 million candidates.
• Get candidates in hours, not days.

Cover Letter Address Template

Download a free cover letter address template in MS Word format.

Cover Letter Address Template:

[Full Name]

[Email Address]

[Contact Number]

[LinkedIn Profile/website link]

[Name of the Company or Institution receiving your cover letter]

[Subject Line]

[Cover letter body.]

[Insert name]

A step-by-step guide to addressing a cover letter.

How to address the hiring manager.

Find the name of the hiring manager..

While it's important to address the hiring manager directly in your cover letter, oftentimes a job ad won't mention a contact person, especially if it's advertised through a recruiter. Fortunately, you can often find out who the hiring manager or head of the department is with a quick internet search. If all else fails, use "Dear Hiring Manager."

Address hiring managers by name if possible.

Always address the hiring manager directly by using Mr. or Ms. followed by their last name. Furthermore, using Ms. instead of Miss or Mrs. will avoid offending a female hiring manager, particularly if you don't know her marital status.

For example:

"Dear Mr. Smith"

"Dear Ms. Smith"

If you're unsure about the gender of the hiring manager, use both their first and last names.

"Dear Taylor Smith"

"Dear Jordan Newton"

Use the correct title.

Generally, using a professional title conveys respect and should always be used when the hiring manager has one, such as Doctor, Professor, Sergeant, Reverend, etc. You can shorten the title for brevity.

"Dear Dr. Smith"

"Dear Prof. Einstein"

"Dear Sgt. Newton"

"Dear Rev. Parker"

Address unknown hiring managers by their job title.

When you don't know the name of the hiring manager, the most acceptable salutation to use is "Dear Hiring Manager." Although you're not addressing someone directly, it still conveys professionalism and attention to detail. Avoid using the antiquated "To whom it may concern."

"Dear Customer Service Hiring Manager"

"Dear Sales Team Hiring Manager"

Note: Use a comma after your salutation, followed by a space and the body of your cover letter.

How to address an e-mail cover letter.

Include a subject line..

Hiring managers receive tons of emails so it's important to include a clear subject line indicating which job you are applying for.

Subject Line: Job application for sales manager position.

Address the hiring manager.

Start off the body of your email with the hiring manager's name or use a general salutation.

Dear Mr. Smith, OR Mr. Smith,

[Cover letter text...]

Include your name and contact details.

Lastly, sign off your email with your name, email address, phone number, and LinkedIn profile or website link.

Samantha Phillips

[email protected]

+09 012 029 9234

www.samanthaphillips.com

Common cover letter address mistakes:

• Make sure that you've addressed your cover letter to the right person, and that their name is spelled correctly.
• Do not use "Hello," "Hey," or "Hi," as this could come off as too informal.
• Do not use outdated salutations like "Dear Sir," "Dear Madam," or "To Whom it may Concern."

Additional Resources.

• Best Cover Letter Generators .
• Best Cover Letter Tips .
• Common Cover Letter Mistakes .
• Best Resume Builder .
• Skills to Put on a Resume .
• Best Font for Resume .
• How to Prepare for a Job Interview .

Common Cover Letter Mistakes

How do I address a cover letter?

Always address the hiring manager directly by name . If you don't know the hiring manager's name, do some research or use a general salutation.

How do I address a cover letter to a PHD (doctor)?

If the hiring manager has a professional title , always put the title in front of their name, e.g. "Dear Dr. Einstein."

How do I start a cover letter?

It's important to start a cover letter with a greeting or salutation .

What is a good cover letter address format?

Addressing the hiring manager by name shows professionalism and establishes a connection. If you don't know their name even after doing a Google search, use a general salutation like "Dear Hiring Manager."

How do you address a cover letter to an unknown recipient?

It's acceptable to use a general salutation like these:

• "Dear Hiring Manager."
• "Dear Sales Team Hiring Manager."
• "Dear Customer Service Hiring Manager."
• "Dear IT Department Hiring Manager."

Related Articles:

What is a hiring manager, the 12 best cover letter tips for 2024, action verbs for resumes, cv vs. resume, how to write a cv.

• Knowledge Base
• Free Resume Templates
• Resume Builder
• Resume Examples
• Free Resume Review

How to address a cover letter?

I'm sure that you had to create a cover letter at some point in your job search. And like most other job seekers, you probably came across this problem: "How to address a cover letter?"

Most of the time, you have no idea who is going to read the cover letter.

So, how to address a cover letter without a name?

Hiring managers get roughly 100-200 resumes every day. And, they are already under a lot of pressure to sort the resumes.

On top of that, if they get cover letters that do not have proper formatting and do not address the hiring manager in the cover letter header, mark my words; they will surely throw your resume away.

In a resume cover letter, minute details make or break your chance of being hired.

So, you need to make sure that you know how to address cover letter correctly.

Don't worry!

In this blog, we will tell you everything you need to know about:

• Who to address cover letter to?
• How to address a cover letter without a name?
• How to find out who to address a cover letter to?
• How to address an email cover letter?
• How to address a cover letter for internal position?
• What should you not do when addressing a cover letter?
• Example of Proper Cover letter address format?
• Some common question about how to address cover letter

Who to Address a Cover Letter To?

Ideally, you need to address your cover letter to hiring managers , not the recruiters .

In many job postings, the name or email address of the hiring manager is given.

If you are lucky enough to find such job listings, then you are sorted. You can write a personalized cover letter addressing the hiring manager directly.

Unfortunately, not many job listing sites give the name and email address of the contact person.

Do not quit and send the cover letter without a name.

Go to the company website/about page and see if it has the list of staff.

That way, you can probably get the hiring manager's name or someone from the talent acquisition department to whom you need to address your cover letter.

The critical aspect is to do a lot of research .

Suppose you still don't find any name or contact information of anyone in the hiring department. In that case, you can also address your cover letter to someone in authority in other departments, such as the senior manager or the head of the department you are applying for.

It is a hundred times better to address your cover letter to someone in the organization than not addressing it at all.

At least, this way, they will understand that you are not throwing rocks in the dark. You have done your research and have good ideas about the organization.

Also Read: How to write a stellar cover letter in 2022?

How to Address a Cover letter Without a Name?

There are plenty of generic cover letter salutations you can use in your cover letter. These generic cover letter salutations eliminate the need to know the name of the contact person.

The only drawback is that you have no option to personalize your cover letter.

A survey conducted by Saddleback College has seen that only 8% of hiring managers are ok with a cover letter without name. But 92% of hiring managers prefer to have some address in the cover letter.

• Dear Hiring Manager (40%)
• Dear Sir/Madam (27%)
• To Whom It May Concern (17%)
• Dear Human Resources Director (6%)

However, we don't recommend you to use to whom it may concern in your cover letter address.

Instead, the best general salutation can be "Dear Hiring Manager."

If you want to personalize the address, you can address your cover letter to the specific department you are applying for. For example, "Dear Digital Marketing Department."

How to Address Cover Letter When You Don't Know Hiring Manager's Gender?

There will be times when you will find the gender-neutral name of the hiring manager. In that case, altogether avoid using gender-specific cover letter addresses. Instead, address with their both name and last name in the salutation like this:

• Dear John Doe,
• Dear Charlie Brown ,
• Dear Taylor Paisley,

Hiration Pro Tip : In this type of gender-neutral name, you can search for the person on Linkedin to find out their gender. Alternatively, you can search on the company page or call the company reception to get more information about the hiring manager.

How to Address Cover Letter When You Know Hiring Manager's Gender?

If you know the hiring manager's gender, things will be much easier for you. For men, you can address the hiring manager with "Mr.," but things get a bit tricky for female hiring managers.

Imagine this,

You have addressed the hiring manager with "Miss.," and if she turns out to be married, it will not look good on your part. You definitely do not want to offend your hiring manager.

Instead of "Miss" or "Mrs.," use " Ms.," which does not focus on their marital status.

• Dear. Ms. Moore,
• Dear Miss Jane,
• Dear Mrs. Black,

Should You Address the Hiring Manager With Only Their First Name?

If you know the hiring manager personally, only then can you use their first name to address the cover letter. Else, address the letter with their full name.

How to Use Professional Titles When Addressing a Cover Letter?

If the hiring manager has a professional or academic title, don't forget to address them by their title. You can write the full title like this:

• "Dear Doctor Taylor,"

Or you can use the abbreviated form like this:

• Dear Dr. Taylor ,
• Dear Sgt. Park,
• Dear Prof. Hoverman,
• Dear Principal Fury,

Also Read: How long should a cover letter be?

How Do You Find Out Who to Address a Cover Letter To?

If you don't find the hiring manager's name and contact information on the job description, don't just leave it like that! Do some research and put some effort into finding the name and email id of the hiring manager.

It may take some extra effort, but it shows that you are interested in this job. This section will tell you everything you need to know about finding the hiring manager's name and to who you address a cover letter.

Call the Company

Calling the company to ask for a hiring manager's details is the best way to accurately determine the hiring manager's name and number.

• Call the company desk
• State who you are and why you are calling
• Tell that you are applying for a job position and confirm who the hiring manager is for addressing in the cover letter.
• Most of the time, the hiring manager will happily give you the information you need.

Tip : When taking their name, ask for the spelling of the hiring manager's name. You do not want to screw up the spelling.

If the company desk refuses to give information for any reason, don't worry; we have four other ways in our arsenal.

Network With People Working With Prospective Employer

The second best way to get the hiring manager's name and contact information is to connect with your prospective employer's employees.

This way, you can ask your connection to refer you to the hiring manager or ask for the hiring manager's contact information when a job becomes available.

It is easier than you think.

Just do a quick Linkedin search and see the employers active on Linkedin.

Now, slowly start engaging with the person you want to connect with.

After a couple of days, send them a personalized connection request and slowly build a rapport.

You do not want to ask right out for reference after introducing yourself. Instead, add some value to the conversation, and show genuine interest in them.

This process takes some time, but the connection you will make with these people will take you a long way in your professional journey.

Read the Job Description Carefully

It is a sad truth that most job seekers do not read the job description carefully. In this way, they miss vital information and potentially the hiring manager's contact name and details.

Most of the job descriptions contain the email address of the hiring manager at the end. And you can easily find the name of the contact person with the email address.

Most professional email ids contain the name of the person and the company name. For example, [email protected] has two parts- Judy.M and hiraiton.com.

And if you search on Google by the first part of the email address "Judy.M" and the company name, there is a high chance that you will find the Linkedin profile of the respective person. And you can get to know other information about them as well.

Find Out Who Will Become Your Superior or Manager

Many job descriptions include the details about the reporting manager. In such cases, you need to address your cover letter to the reporting manager.

You can find more information about the reporting manager by a quick Linkedin search with the reporting manager's job title and the company.

If the company is larger, there may be multiple individuals with the same job title. In that case, you can further narrow down your search by location.

Do an Online Search

Another easy way to search for the hiring manager is by simply doing a Google search. Google will show you the most relevant results for your search query. Example: See in this example how the first result itself answered your question.

Also Read: How to address a cover letter without name?

How to Address a Email Cover Letter?

We live in a digital age now.

Nowadays, most candidates send email cover letters to the hiring managers. And hiring managers get 100s of email cover letters daily.

To stand out from these 100s of email cover letters, you need to make sure your email cover address is perfect.

1. Subject Line of Email Cover Letter

The first thing the hiring manager will see is your email cover letter subject line. So, never leave the subject line blank.

Hiring managers sort the email cover letters by the job title. And if your cover letter does not have a subject line, it will not show in the hiring manager's list.

Here is an example cover letter subject line :

Subject line: Job Application for Video Editor Position, Ref: Hanna Moore

2. Address the Cover Letter in the Correct Way

The rules of a formal cover letter and an email cover letter salutation are similar. You can refer to the previous section of this blog to know more about it. Here is an example of an email cover letter address

• "Dear Mr. Doe,"

Note : Recent trends have seen many job seekers do not include "Dear" in the salutation. You can do that too. There is nothing wrong with it.

Also Read: How to start a cover letter for maximum impact?

How to Address a Cover Letter for Internal Position?

If you address the cover letter to higher management or hiring manager, always use their name to address in the cover letter.

luckily, since it's an internal position, you can easily find the name of the person by asking your colleagues.

What Not to Do When Addressing a Cover Letter

Even if you did everything right on your resume and cover letter, starting it wrong may cost you a chance to get a call for an interview.

Let's see what you should not do when addressing a cover letter.

Do Not Address the Cover Letter to the Recruiter

" Recruiters do not read cover letters. "

Recruiters only sort the resumes by keywords and forward the same to the hiring managers.

This is the golden rule you need to keep in mind when addressing a cover letter. Always address the cover letter to the hiring manager.

Do Not Address the Cover Letter to an Ex. Hiring Manager

Company websites do not get updated regularly. If a hiring manager leaves the company, you may still find their name and contact information on the website or other third-party websites. So, be extra careful when addressing a cover letter.

Spelling the Hiring Manager or Company Name Wrong

Do not sabotage your first impression by making a spelling mistake on the hiring manager's name or the company name. It demonstrates a lack of attention to detail.

Do Not Start With a Bland Greeting

Avoid using to whom it may concern cover letter address. It is very generic and shows utter laziness on your part. It projects that you did not put much effort into writing the cover letter.

Example of a Cover Letter Address Format

Here is an example of a proper cover letter address format:

Frequently Asked Questions

How to address a cover letter to a large company.

If you have to address a cover letter to a large company, and you don't know the hiring manager's name, you can always address the cover letter to the department you are applying job to. For example:

• Dear Finance Department
• Dear Marketing Team
• Dear Customer Service Department

Can I get creative with my cover letter address?

There is no restriction on being creative with addressing a cover letter. It is essential to research and understand who your audience is and if he/she will appreciate your creativity.

For example, if you do something creative with your cover letter salutation to apply in a creative field, it will get the hiring manager's attention.

On the other hand, if you apply for a technical position, you might hold off from showing your creativity on the cover letter address.

Should a cover letter address the company location?

It is a traditional practice to include the company address in the cover letter. Primary because it is a formal document, it would be better to add the company address before starting your cover letter.

Should a cover letter header include the candidate's address?

The candidate's address is an essential part of the cover letter. If not the whole address, at least City, Country should be mentioned in the cover letter. Example:

• "Pine Bluff, AR"

This helps the hiring manager sort the candidates based on location.

Also, the Application Tracking Softwares sort the resumes and cover letters based on their locations. And if your location is not mentioned in the cover letter, it might get unnoticed by the ATS software.

Should a cover letter header, and resume header be the same?

Ideally, your cover letter header should be the name of the role you are applying for. And resume heading should be your current job title. For example, if you are currently working as a data analyst, your Resume headline should be something like:

• "Jr. Data Analyst."

And you are applying for a Data Scientist position, then your cover letter heading should be,

• "Data Scientist"

There is no hard and fast rule, but this is the approach we at Hiration follow, and it has been working for our clients.

You can also write the same heading for the cover letter and resume if you like. It has some added advantages. If the cover letter gets misplaced, it will be a lot easier to trace it back to the resume.

How to write the intro to a cover letter?

If you want to hook the hiring manager to read your cover letter, you need to write a professional intro explaining why you are applying and what role you are applying for.

You need to remember that hiring managers are often dealing with recruitment for more than one position. And it will help them if you specifically mention what role you are applying for.

Key Takeaways

With that, we have come to the end of this blog. By now, you should get all of your questions answered. But still, if you have any questions regarding how to address a cover letter and who to address a cover letter, let's go over the key takeaways of the blog:

• Do not send the cover letter without addressing someone.
• If you do not know who to address, call the company desk or go to LinkedIn to search the hiring manager's name.
• If you do not know the name, you can address the cover letter with "Dear Hiring Manager,"
• Alternatively, you can address the cover letter to the head of the department you are applying for. For example: "Dear Sr. Marketing Manager,"
• Make sure to use accurate professional and academic titles with the name of hiring managers.
• Do not use "To whom it may concern." It is old-fashioned and does not impress the hiring manager nowadays.

Go to Hiration career platform which has 24/7 chat support and get professional assistance with all your job & career-related queries. You can also write to us at [email protected] and we will make sure to reach out to you as soon as possible.

Share this blog

Subscribe to Free Resume Writing Blog by Hiration

Get the latest posts delivered right to your inbox

Stay up to date! Get all the latest & greatest posts delivered straight to your inbox

Is Your Resume ATS Friendly To Get Shortlisted?

Upload your resume for a free expert review.

How to address a cover letter | with examples

The way you start your cover letter counts.

It’s the first thing a hiring manager sees when they open your application so you need to make them excited to peek into your CV .

In our guide, we’ll show you the ropes on how to address your cover letter, and even teach you how to find the recruiter or hiring manager’s name for maximum impact.

CV templates 

Address the hiring manager or recruiter directly

Address the hiring manager or recruiter by name to start building a rapport with them.

Something simple like, “Hi Lucy” will do the trick.

According to recent research , simply seeing your own name can trigger a strong response in the brain. So, be sure to do this, to captivate the recruiter’s attention.

How to find the recruiter or hiring manager’s name

You may be wondering, “How do I figure out their name?”

There are several ways to find out the name of the person handling the job opening, which we’ll look at below.

When you’re reading a job advert, you’ll sometimes find the name and email address of the person you need to get in touch with directly in the ad.

Look out for the section that says “For enquiries” or “Contact person”.

For example, the advert might say something like:

“For more info, please contact Susan Wright at [email protected].”

Usually, this person manages that job vacancy.

If you see this information, it’s your lucky day – job adverts are the simplest way to find the correct name.

Company website

If you can’t find the recruiter’s name on the job advert , and you’re applying for a job directly via a company, check out their website.

Keep an eye out for a “Who We Are” , “About Us” or “Our Team” section.

Here, you’ll usually be able to find the info about the people who work there, including the head of the department or hiring team connected to the position you’re applying for.

Look at the people’s profiles to get the one that fits your job’s department.

If you have trouble finding it directly, use the search bar on the company’s website and type in “Head of [Department Name]” or “HR Manager”.

You could also run a Google search for “[Company name] + team” for a quick way of finding an About Page for a particular team or department.

LinkedIn is one of the best ways to find a hiring manager or recruiter because millions of them are registered on the platform.

Firstly, ascertain the company that posted the position and the team it’s connected with from the information provided in the job advert.

When you know the department and organisation, head over to LinkedIn . Here, you can use the search bar to look for the company name, department or job title associated with the job opening.

Let’s say you’re applying for a marketing vacancy at Tesco. You can search for “Marketing Manager” in the search bar like this:

Once the search results appear, click the “People” filter button to narrow down your findings further so that you’re only seeing people (and not companies or groups).

Then make sure you choose your target company under “Current Company” – this ensures you only view people who are current employees.

You will need to type the name of the company into the text box like this:

Click on the name of the company you typed in. In this case, it’s “Tesco.”

Then hit the blue “Show results” button.

And examine the profiles that come up.

You’ll be able to find the person handling the job applications by looking for titles such as “recruitment manager” or “team leader” .

And once you view their profiles you may even be able to get hold of their phone number or email address.

Contact info

Here is how you can find a person’s email address via the contact details, if they have entered them.

Click on their profile then seek out the “Contact info” section.

This sits under their profile picture and headline.

If the user has made their contact info visible, you’ll see it here.

About section

Often, you can locate additional contact info, such as email addresses, in the “About” or “Summary” section of their profile.

To do this, scroll down to the user’s “About” section.

If the user has decided to include their email address, you’ll see it here.

If you can’t find an email, you can contact them directly through LinkedIn.

Here’s how you’d do this:

• Send a connection request – Send the person a connection request and a message. When they accept your request, you’ll be able to write an accompanying message.
• Use InMail – If this specific individual isn’t in your network, use the LinkedIn InMail. This is a premium feature which lets you send messages to LinkedIn members outside of your network – it’s useful but do. Of course, there is a fee to use this feature but it’s a useful tool.

What if you can’t find a name?

Don’t panic if you can’t find the name of the individual you’re trying to address. This will happen a lot during your job search .

In such cases, it’s absolutely fine to begin with a friendly “Hi.”

But don’t use expressions like “Dear Sir or Madam” – this sounds extremely outdated and aloof.

If you use the word “Hi”, this ensures your cover letter is more amicable and modern , even when you’re unsure of the person’s name.

This is a courteous and simple way to start if you have difficulty locating the specific hiring manager’s name.

How to write a cover letter email subject line

A recruiter’s inbox gets flooded with applications, so when you write your cover letter email , your initial goal is to entice them to read your email.

You must catch their attention with a compelling subject line and give a captivating reason for them to click on your message.

Avoid using generic subject lines, such as:

• “Check This Out” – Subject lines like this sound spammy, and hiring managers may ignore it.
• “Important” – Recruiters won’t know why your email is important – they might deem it clickbait.
• “CV Attached” – This subject line doesn’t offer any context or engage the recruiter in any way at all.
• “Hire Me” – This comes across as too blunt and provides no context.
• “I Need a Job” – This sounds too direct and may sound a little too desperate.
• “Looking for Work” – While you’re being upfront, this isn’t an engaging subject line.

Instead of including any of these generic subject lines, you must promote your selling points right off the bat.

For instance, use subject lines that highlight your skills and expertise in a concise, screen-friendly title.

Determine your main strengths as an applicant and invent a way to integrate them into your subject line.

You could say something like:

• “Veteran Graphic Designer with a Portfolio of Projects”
• “Registered Nurse with Intensive Care Unit Expertise”
• “Committed Secondary School Teacher with 10 Years’ Classroom Expertise”
• “Certified IT Professional with Experience in Network Security”

These subject lines are effective because they communicate key information and value to hiring managers clearly and concisely. Each tells the recruiter about your qualifications and expertise and is tailored to the specific job or field.

A recruiter is more likely to open an email from someone who can potentially meet their requirements.

A quick tip: Remember, subject lines have a limited amount of space – you’ll probably only be able to squeeze in between 30 and 35 characters.

How not to address a cover letter

When you’re addressing your cover letter , some things simply aren’t worth including. These old-fashioned or overly formal ways of starting a cover letter can make a negative first impression.

So, avoid the below phrases in your cover letter greeting:

• “Dear Sir or Madam” – This is far too old-fashioned and doesn’t show much effort. It’s also fairly impersonal.
• “What’s up, [Department Name]?” – This is excessively informal and will probably give hiring managers the wrong impression about you. It also doesn’t address the specific person.

Steer clear of these unimpressive ways to address your cover letter and plump for a more personal, engaging approach, like “Hi James” or “Hello Sarah”. Don’t forget, you need to get the perfect balance of friendliness and professionalism.

How to Address a Cover Letter in 2024

Yes, how you address your cover letter matters.

After all, this is the first thing the recruiter reads when going through your cover letter, and yes, there is a right and wrong way to do it.

In this article, we’re going to teach you how to address your cover letter in such a way that you leave a positive impression on any recruiter!

• How to address a cover letter to a recruiter? (Casual or formal)
• What title to use when addressing the hiring manager
• How to address a cover letter without a contact person/to a company
• How to address a cover letter without an address
• How to address a cover letter in an email

How to Address a Cover Letter To a Recruiter (Casual or Formal)?

As we already mentioned, the way you address your cover letter is important because it is the very first thing recruiters see upon opening your cover letter. 

A well-formulated cover letter address means that you care enough to research the company (i.e. to find the hiring manager’s name and title) and that you show attention to detail. 

As such, you should always put some research into who you’re addressing your cover letter to and do so in a formal way.  

And yes, the formal part is important too. The recruiter isn’t your best friend - you want to maintain a sense of professionalism.

If this is how you address the recruiter in your cover letter:

• What’s up Hiring Manager
• Hi there Hiring Team

Then you say goodbye to the job.

Now, you’re probably wondering, how can I find out whom to address my cover letter to?

That’s what we’re about to teach you:

Who Am I Addressing My Cover Letter To?

Here are some tricks to find the full name of the hiring manager: 

• Check the job listing. The job listing may have information about the recruiter or the department doing the hiring. Make sure to read through the entire job listing, as it might not be at an entirely obvious place.
• Check the company website. Some websites feature the names of the hiring managers or heads of departments that may go through your cover letter. Alternatively, LinkedIn is another place where you can look for this information.
• Check the company’s LinkedIn. You can look up who works in the company you’re applying for on their LinkedIn page.
• Ask around. Do you have friends that work for the company? They could provide you with valuable inside info.

To avoid making a bad impression, head over to our guide on cover letter mistakes to learn about what NOT to do when writing your cover letter.  

Addressing a Cover Letter With a Name

By now, you have probably found the hiring manager’s full name and gender. With this information available, it’s best to address the hiring manager formally, as follows: 

• Dear Mr. Brown,
• Dear Miss Fitzpatrick,
• Dear Mrs. Lockhart,
• Dear Ms. Walters,

If, for some reason, you are unsure about the person’s title, gender, marital status, or preferred pronouns, just address them using their entire name to avoid any mistakes. For example:

• Dear Alex Brown, 
• Dear Blair Fitzpatrick,
• Dear Jesse Lockhart,
• Dear Madison Walters,

Addressing someone with a title 

Now, if you found out that the hiring manager has a professional or academic title, then it’s more appropriate to address them using that title. If, for example, the hiring manager has a Ph.D., then it’s more respectful to address them as “Dr. Last Name,” instead of “Mr. Last Name.”  

Here are some professional titles and how they’re abbreviated: 

• A professor is Prof. 
• A reverend is Rev. 
• A sergeant is Sgt. 
• Honorable is Hon. 

If, however, you are uncertain about how a title is abbreviated, then avoid it altogether. 

Here are a few examples to give you an idea: 

• Dear Prof. Welsch,
• Dear Director Smith,
• Dear Rev. Owen,

Dear Dr. Leonard,

When addressing women and you don’t know their marital status, always go with Ms., because it doesn’t comment on marital status. Some women prefer not to be addressed with Miss or Mrs. even when they’re married, so sticking with Ms. is the best choice. 

Want to learn more cover letter tips ? Our guide has all you need to ace your cover letter!  

How to Address a Cover Letter Without a Contact Person

It might happen that, no matter how hard you search, you can’t find the name of the hiring manager or department head that will read your cover letter.

In that case, you can address your cover letter to the department, faculty, or the company.

• Dear Software Development Hiring Team,
• Dear Customer Service Department Hiring Team,
• Dear Head of the Literature Faculty,
• Dear Director of Marketing,
• Dear Human Resources Recruitment Team,

Alternatively, if you don’t have enough information either about the department or the team, you can opt for addressing the cover letter directly to the company’s hiring staff, as follows: 

Dear [Company Name] Hiring Team 

Dear [Company Name] Recruiting Staff

If all else fails (meaning, you don’t know the name of the department head or even the exact department, in addition to the recruiter) then you can use one of the good, old-fashioned:

Dear Hiring Manager,

...but NOT the impersonal and way outdated “To whom it may concern” and “Dear Sir/Madam.” 

Starting a cover letter can be challenging. Our guide can show you how to start a cover letter that will get you results from the get-go. 

How to Format the Company’s Address

Before you reach the salutation, you have to make sure that the header with the recipient’s contact information is formatted correctly. 

It might not be the deciding point of whether you’ll secure an interview or not, but it will cost you points if it’s off. 

So, the first thing you want to do is add your name and surname on the upper left side of the cover letter. Underneath, you should write your professional title (if applicable), your email , and your phone number . 

Now, after you’ve also added the date, you should leave one more space and add the recipient’s contact information and, most importantly, the company’s address. 

It should look something like this on your cover letter: 

When You Can’t Find the Company’s Address 

Some companies might have several addresses listed (as per their branches, for example), or even none at all. 

Since an application that doesn’t have an address line could end up lost or misplaced, make sure you do one of the following before skipping the company’s address completely:

• Check all your resources, (pretty much like when you were looking for the hiring manager’s name) to find the company’s address. 
• Use the company’s headquarter address. This is sometimes easier to find, especially if the company has several branches. 
• Use the P.O. Box number for the company. This is not as specific as an actual address line, but if all else fails, it’s still something. 

Frequently, you’ll be asked to submit your job application (including your cover letter) electronically, or by email. In those cases, you can skip the address line altogether. 

Here’s how you’d go about addressing a cover letter in an email.

How to Address an Email Cover Letter

If you’re sending your job application through email, chances are you’ll need to format your cover letter in the body of the email, or as an attachment along with your resume.

First and foremost when you’re addressing a cover letter in an email is the subject line, which should be between 6-10 words long. 

Considering that hiring managers receive countless emails daily, you want to make sure that yours is a job application immediately. And the way to do that is straight through the subject line, which should indicate exactly the position you’re applying for and your name so that it’s easier to find through the recruiter’s swarmed mailbox. 

Here’ what we mean by that:

• Subject Line:   John Doe - Software Development Job Application 
• Subject Line: John Doe - Job Application for Marketing Manager Position   
• Subject Line: John Doe - Stock Manager Job Application 

Afterward, if you’re including your cover letter in the body of the email (as opposed to attaching it as a document), begin by using a salutation, add space, and start your letter. 

If someone referred you for the position, make sure to mention that in the subject line of your email as well as in your opening paragraph.  

So, let’s see how all the above plays out in practice: 

Subject Line: John Doe - Carl Jacob’s Referral for Software Developer

I was very glad that Mr. Jacobs, a long-time partner at your firm who also happens to be my mentor from college, referred me for the Software Developer position. 

Do you want your style, personality, and overall personal brand to shine through your application? With Novorésumé, you can match your cover letter with your resume to make a lasting impression! 

Key Takeaways 

And that’s all there is when it comes to addressing a cover letter! You should feel much more confident in doing so by now. 

Either way, let’s go over the main points we covered throughout the article: 

• Your cover letter address should be formal and well-researched. Don’t address the hiring manager with “hey,” “what’s up,” “hi there,” or even the old-fashioned “Dear Sir/Madam” and “To Whom It May Concern.”
• Always try to find the hiring manager’s full name and professional title through the company’s website, LinkedIn, by calling, or by asking someone who works there.
• If you know the hiring manager’s name, go with “Dear Mr./Miss Last Name,” but if you’re unsure about their gender, marital status, or preferred pronoun, just address them using their full name.
• If the recruiter has a professional or academic title, it’s more appropriate to address them using their title.
• If you can’t find the contact person’s name, then address the department, faculty, or company (i.e. Dear Microsoft Hiring Team , or Dear Software Development Recruitment Team ).

Related Readings: 

• Do I Need a Cover Letter in 2024
• Entry-Level Cover Letter
• Cover Letter for Internship
• How to Write a Cover Letter in 2024

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

How to Write a Cover Letter: A Comprehensive Guide with Examples (2024)

Crafting a compelling cover letter is the first step towards landing an interview. It’s usually the first impression an employer gets before even seeing your resume, and it will help to set the tone and establish your personality before getting into your qualifications and suitability for the position.

Whether you're applying for a job, internship, or generally submitting your resume for consideration, understanding how to write a cover letter can significantly enhance your chances of success.

What is a Cover Letter?

A cover letter is a formal document accompanying your resume that introduces yourself to potential employers, highlighting your qualifications, experiences, and interest in a specific job or internship. It offers you the opportunity to showcase your personality and passion for the role in a more personalized manner than a resume alone.

Cover Letter Format

The format of a cover letter typically follows a standard business letter structure. It includes your contact information, the date, the recipient's contact details, a salutation, body paragraphs, and a closing. Ensure that your cover letter is concise, well-organized, and visually appealing, using a professional font and maintaining consistent formatting throughout.

As your cover letter will often be sent as an email, check this guide on how to write an email for some general tips on subject lines, email greetings, structuring the main content, and signing off.

Cover Letter for a Job

When applying for a job, a cover letter for your resume is often expected, and it serves as your initial introduction to potential employers. It should be customized for each position, showcasing how your skills and experiences fit the job requirements. A well-crafted cover letter can distinguish you from other applicants and increase your chances of securing an interview, especially if you can show that you’re genuinely aligned with the company’s goals.

Cover Letter for an Internship

For internship applications, a cover letter is equally essential. It allows you to convey your enthusiasm for the opportunity, relevant skills, and willingness to learn. Even if you have limited professional experience, your cover letter can highlight academic achievements, extracurricular activities, and relevant coursework that demonstrate your potential value to the organization.

Writing a Cover Letter

Let’s get into how to write a cover letter, step by step:

Step 1: How to Address a Cover Letter

When addressing your cover letter, it's essential to find out the name and title of the hiring manager or recruiter whenever possible. Addressing the letter to a specific individual adds a personal touch and demonstrates your initiative. A quick note on how to address a cover letter without a name. If you're unable to identify the recipient, you can use a general greeting such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."

Step 2: What to Include in a Cover Letter

Writing a compelling cover letter requires careful attention to detail and a strategic approach. Begin by thoroughly researching the company and the position to tailor your letter accordingly. Highlight your most relevant experiences and accomplishments, using specific examples to demonstrate your qualifications. Keep your language professional, yet engaging, and avoid using generic templates or clichés. Instead, strive to make a memorable impression that sets you apart from other candidates by showing you understand what the company is about.

Structure-wise, a well-written cover letter should include the following elements:

Introduction : Start by stating the position you're applying for and how you learned about it. Express your enthusiasm for the opportunity and briefly introduce yourself.

Body Paragraphs : Use one or two paragraphs to highlight your relevant experiences, skills, and achievements. Provide specific examples that demonstrate your qualifications and fit for the role. Tailor your content to align with the job description and company's needs.

Closing Paragraph : Summarize your interest in the position and reiterate your enthusiasm for the opportunity. Thank the employer for considering your application and express your willingness to discuss further in an interview.

Closing : End your cover letter with a professional closing, such as "Sincerely" or "Best regards," followed by your name and contact information.

By using this kind of cover letter template, you can keep a clear and structured approach whilst also easily adjusting your content each time to customize it for each specific contact.

Before you send

Remember maintain professionalism throughout and always proofread your cover letter before you send it off. Check this quick list of cover letter dos and don’ts so you can ensure you’ve done everything you can and haven’t made any glaring errors along the way.

Note for students: While it may be reasonable to apply for internships with your university email, it probably won’t come across as particularly professional for proper job applications. Contacting an employer from a free email account with a funny name you made when you were an adolescent also won’t be particularly impressive. You may want to use a service like Inbox.com and create a business email account that shows you’re a serious professional.

Cover letter examples

Here are some short cover letter samples that you can use as templates for your own letter. Note that although the content should be adapted both to you and to the company you’re applying to, a similar structure applies in all cases.

1. Marketing Manager Cover Letter:

Dear [Hiring Manager's Name],

I am writing to express my interest in the Marketing Manager position at [Company Name], as advertised on [where you found the job posting]. With over five years of experience in marketing strategy development, campaign management, and brand positioning, I am excited about the opportunity to contribute to your team and drive results for [Company Name].

In my previous role at [Previous Company], I led cross-functional teams to develop and execute innovative marketing campaigns that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My ability to analyze market trends, identify customer insights, and leverage data-driven strategies has consistently delivered impactful results and exceeded organizational objectives.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to bring my expertise in digital marketing, social media management, and content development to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its continued success. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

Sincerely, [Your Name]

2. Software Engineer Cover Letter:

I am writing to apply for the Software Engineer position at [Company Name], as advertised on [where you found the job posting]. With a Bachelor's degree in Computer Science and three years of hands-on experience in software development and coding, I am excited about the opportunity to contribute to your team and develop innovative solutions for [Company Name].

In my previous role at [Previous Company], I played a key role in designing and implementing scalable software solutions that optimized workflow efficiency and enhanced user experience. My proficiency in programming languages such as Java, Python, and JavaScript, coupled with my strong problem-solving skills, has enabled me to deliver high-quality software solutions that meet and exceed client expectations.

I am impressed by [specific aspect of the company or job description], and I am eager to leverage my technical skills and passion for innovation to support [Company Name]'s goals of [mention company goals or objectives].

Thank you for considering my application. I am eager to further discuss how my background and expertise align with the needs of [Company Name] and am available for an interview at your earliest convenience. Please feel free to contact me at [Your Phone Number] or [Your Email Address] to schedule a discussion.

3. Graphic Designer Cover Letter:

I am thrilled to apply for the Graphic Designer position at [Company Name], as advertised on [where you found the job posting]. With a strong background in visual communication, brand identity development, and multimedia design, I am excited about the opportunity to bring my creativity and expertise to your team and contribute to [Company Name]'s success.

In my previous role at [Previous Company], I collaborated with cross-functional teams to create visually compelling designs that effectively communicated brand messages and engaged target audiences. My proficiency in Adobe Creative Suite, coupled with my attention to detail and passion for design, has allowed me to deliver innovative solutions that align with client objectives and exceed expectations.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to leverage my design skills and artistic vision to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its creative endeavors. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

What is a cover letter for a job?

A cover letter for a job is a formal document submitted alongside a resume during the application process. It introduces the applicant to the potential employer and highlights their qualifications, experiences, and interest in the specific job position.

What is a cover letter for a resume?

A cover letter for a resume is a document that accompanies a resume when applying for a job. While the resume provides a summary of the applicant's skills and experiences, the cover letter offers additional context and insight into their suitability for the position.

What is the purpose of a cover letter?

The purpose of a cover letter is to introduce the applicant to the potential employer, showcase their qualifications and experiences, and express their interest in the job position. It allows applicants to personalize their application and demonstrate their enthusiasm and suitability for the role.

What does a cover letter look like?

A cover letter typically follows a formal business letter format, including the sender's and recipient's contact information, a salutation, body paragraphs, and a closing. It should be well-organized, concise, and visually appealing, with a professional tone and consistent formatting.

How long should a cover letter be?

A cover letter should be concise and to the point, typically no longer than one page. It should provide enough information to highlight the applicant's qualifications and interest in the position without overwhelming the reader with unnecessary details.

What should be in a cover letter?

A cover letter should include the sender's and recipient's contact information, a formal salutation, an introduction stating the position being applied for and how the applicant learned about it, body paragraphs highlighting relevant qualifications and experiences, and a closing expressing gratitude and interest in further discussion.

How to Start a Cover Letter

To start your cover letter effectively, consider using a strong opening sentence or attention-grabbing statement that immediately captures the reader's interest. You can mention a mutual connection, reference a recent company accomplishment, or highlight a specific aspect of the job that excites you.

How to End a Cover Letter

Ending your cover letter on a high note is crucial to leave a lasting impression. In the closing paragraph, reiterate your interest in the position and express your gratitude for the opportunity to apply. Convey confidence in your ability to contribute to the company's success. Finally, use a professional closing, such as "Sincerely" or "Best regards," followed by your name.

Updated: April 10, 2024 at 4:33 PM

Published: April 10, 2024 at 4:33 PM

You might also like

Mastering the out of office message.

What is an out of office message and how to write one? Plus examples and out of office email templates.

Jan 5, 2024, 6:07 PM

How to Start an Email

How to start an email: A quick guide to professional email greetings with examples.

Jan 19, 2024, 11:30 AM

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

• ‘I Had a Great Job Interview — Why Haven’t I Heard Back?’
• How to Answer ‘Tell Me About Yourself’ in a Job Interview

Free cover letter templates for 2024 & beyond: Write letters that land jobs

Summary/Overview

What is a cover letter.

A cover letter for a job is a one-page introductory letter that addresses why you are the right choice for a job. This letter allows you to go further than the information available on your resume and really show off why you’re interested in a position, and why you’re the ideal candidate for whatever the position is.

Why include a cover letter?

Writing a cover letter gives you a chance to provide additional context for your background, experience, education, and skillsets that wouldn’t otherwise be automatically evident from your resume. Cover letters personalize your application and allow the employer to get to know you more before they enter the interview portion of the hiring process.

Not all employers will ask you for a cover letter so be sure to carefully read the application requirements for each position you apply for before you start writing.

How to write a good cover letter:

Begin with the appropriate greeting based on who is hiring or who will be reading this letter. If you don’t know their gender or title, write out their full name. If you don’t know who will be receiving your letter, the standard “To whom it may concern” will suffice.

Examples: Dear Ms. Clalock / Dear Kyle Mills / To whom it may concern

Introduce yourself in the opening paragraph in a way that is personable and highlights why you would be a great fit for the role or company.

Example: I recently saw your posting for Social Media Manager on LinkedIn and felt deeply compelled to apply. I feel my skillset, industry experience, and career goals align with your company’s mission, and I would love the opportunity to grow with your company to further visibility for future campaigns.

Provide context for your interest in the middle paragraphs and explore your relevant experience. Stand out as someone passionate about what this role involves or how this company caters to something you care about.

Example: My responsibilities at these organizations have included content production, content strategy, data mapping, product marketing, and social network development. I developed the company-wide market strategy at WineNet and extended that strategy into a multi-year campaign that benefitted the company and their non-profit partners.

In the closing paragraph, solidify your interest in future correspondence and thank the reader for their time and interest.

Example: Thank you for your time and consideration. I appreciate this opportunity to learn more about your company, and I look forward to sharing in the values of your company’s mission.

End the letter with your signature

Example: Sincerely, Joss Chen

Remember: Know your audience. Tailor how you address your reader based on which industry you’d trying to work within. These letters, though made for template customization, should not be one-size-fits-all.

Features of a good cover letter

• Use referrals if you have them. A cover letter is a perfect setting to let an employer know that you already have a relationship with someone they trust, know, or have employed.
• If you are applying to jobs in multiple industries, it can be helpful to explore your own industry cross-over appeal by developing a cover letter than can be applied to multiple jobs. That way, you can plug-and-play the job titles and information for each individual position for which you apply.
• Length is crucial in writing a cover letter! Be clear, direct, and concise. No cover letter needs to be longer than a page; general rule of thumb is that the longest a cover letter should ever be is 500 words, or the same length as a college application essay.

Common types of cover letters

The three most common types of good cover letters are known as applying, networking, and prospecting. They all have a different place and purpose in the working world.

Applying cover letter:

The applying cover letter is the standard mode of cover letter. It introduces you, explains why you’re interested in the position, and what experience you have that is relevant to the position desired. This letter should turn the flatness of a resume into a compelling story about your passions and strengths, and how they would apply to this particular job. Think of this letter as a concise — but warm-blooded — summation of the value you would bring to this workplace and why you are the best candidate for the role available.

Applying cover letter sample template:

Edit this template

Networking cover letter:

The networking cover letter is fueled by a personal or professional connection. The purpose of this letter mode is to reach out, ask for employment advice, or inquire as to open position referrals within a particular company. This letter is commonly directed at contacts you’ve gained through your industry, past positions, social media platforms like LinkedIn, specific networking events or conferences, or any other environment in which referrals can be passed along. Keep it simple but personable, with the knowledge that the person to which you direct this letter would be helping you out with your job search.

Networking cover letter sample template:

Prospecting cover letter:

The prospecting cover letter is used as outreach to a particular company or business in which you’re interested. If they don’t seem to have any open positions, or perhaps you just have a good feeling about them and want to know more, you can use this letter to inquire about opportunities or make new connections within the company for future use. This style of letter can also be sent to recruiters who hire within a specific industry; upon receiving your letter, they can fold you into their bank of prospective employees to pull from for their clients.

Prospecting cover letter sample template:

Free Adobe Express cover letter templates

With Adobe Express, designing a cover letter that grabs attention and showcases your qualifications is no longer a chore. Explore our collection of best cover letter templates today and land that dream interview!

Free Adobe Express resume templates

Are you also looking to overhaul your resume? Adobe Express makes it easy to present your work history and skillsets with style using these free customizable resume templates .

This post was updated on April 11, 2024.

Try Adobe Express today

Ready to create standout content?

Start for free

Explore more related posts

https://www.adobe.com/express/learn/blog/introducing-thousands-of-design-assets-for-every-mood

https://www.adobe.com/express/learn/blog/sage-green-aesthetic

https://www.adobe.com/express/learn/blog/presentation-animation

Our Recommendations

• Best Small Business Loans for 2024
• Businessloans.com Review
• Biz2Credit Review
• SBG Funding Review
• Rapid Finance Review
• 26 Great Business Ideas for Entrepreneurs
• Startup Costs: How Much Cash Will You Need?
• How to Get a Bank Loan for Your Small Business
• Articles of Incorporation: What New Business Owners Should Know
• How to Choose the Best Legal Structure for Your Business

Small Business Resources

• Business Ideas
• Business Plans
• Startup Basics
• Startup Funding
• Franchising
• Success Stories
• Entrepreneurs
• The Best Credit Card Processors of 2024
• Clover Credit Card Processing Review
• Merchant One Review
• Stax Review
• How to Conduct a Market Analysis for Your Business
• Local Marketing Strategies for Success
• Tips for Hiring a Marketing Company
• Benefits of CRM Systems
• 10 Employee Recruitment Strategies for Success
• Sales & Marketing
• Social Media
• Best Business Phone Systems of 2024
• The Best PEOs of 2024
• RingCentral Review
• Nextiva Review
• Ooma Review
• Guide to Developing a Training Program for New Employees
• How Does 401(k) Matching Work for Employers?
• Why You Need to Create a Fantastic Workplace Culture
• 16 Cool Job Perks That Keep Employees Happy
• 7 Project Management Styles
• Women in Business
• Personal Growth
• Best Accounting Software and Invoice Generators of 2024
• Best Payroll Services for 2024
• Best POS Systems for 2024
• Best CRM Software of 2024
• Best Call Centers and Answering Services for Busineses for 2024
• Salesforce vs. HubSpot: Which CRM Is Right for Your Business?
• Rippling vs Gusto: An In-Depth Comparison
• RingCentral vs. Ooma Comparison
• Choosing a Business Phone System: A Buyer’s Guide
• Equipment Leasing: A Guide for Business Owners
• HR Solutions
• Financial Solutions
• Marketing Solutions
• Security Solutions
• Retail Solutions
• SMB Solutions

Online only.

6 Things You Should Never Put in Your Cover Letter

Table of contents.

When submitting a job application, your resume can only go so far. Resumes tell prospective employers about your experience and education, but they’re essentially fact sheets. A cover letter gives applicants the opportunity to share more detailed information on why they’d be a good fit for a particular role at a specific company.

We’ll outline some common cover letter mistakes to avoid and share tips and best practices for cover letters that show you in the best possible light. 

Cover letter mistakes to avoid

A cover letter can show a hiring manager why you’re the best fit for a position, so getting it right is worth your time and effort. However, crafting an effective cover letter can be challenging. You must showcase your skills without appearing self-important or succumbing to cliches.

Here are six cover letter mistakes to avoid at all costs. 

1. Highlighting where you lack specific skills

It’s easy to feel vulnerable when applying for a job, especially if you have limited work experience or few required skills. However, starting a cover letter by underselling yourself or drawing attention to the skills or knowledge you lack is never advisable.

Author and career development professional Lavie Margolin says cover letters aren’t the place to list your weaknesses. “I have seen one too many cover letters with the following phrase: ‘Although I do not yet have,'” Margolin noted. “If you do not have something, why are you emphasizing it?”

Instead, Margolin says job seekers should focus on existing in-demand career skills , experiences and talents that will interest the potential employer.

“If you are looking for a job, then you are in the sales business. What you write in your cover letter should most effectively sell the skills, experience and abilities that you do have, as opposed to emphasizing those things that are lacking,” Margolin advised. “Emphasizing a weakness on your cover letter may be costing you the job.”

2. Not proofreading for typos and cliches

Sometimes, job seekers get so caught up in finding the best way to express their ideas that they forget to pay close attention to their cover letter’s details. Typos, using the wrong company information and cliches are common mistakes to look for in your proofreading efforts. 

• Look for cover letter typos. According to Joe Weinlick, COO of Catalyst Experiential, cover letter typos are an egregious yet common mistake. Rigorously proofreading your cover letter will allow your content to shine. “Spell-check is your friend. Use it, but don’t rely on it,” Weinlick advised. “Print out your cover letter, read it from start to finish and make sure there aren’t any typos before sending it out. Your cover letter is the first impression you make on a hiring manager – make sure it’s a good one.”
• Ensure you use the correct company information. You may be tempted to reuse parts of your cover letter when applying for similar positions with different companies. However, failing to update the company information for each letter is an unforgivable offense. Double-check that you have the correct details for the company, including the specific position for which you are applying and the name of the hiring manager, if possible.
• Watch for cliches and buzzwords. When proofreading your cover letter, look for and eliminate cliches and overused buzzwords . Instead of using vague words to describe your work ethic or experience (“I’m a motivated self-starter”), provide specific examples that demonstrate the qualities you’d like to highlight. “Don’t use buzzwords,” warned Bob Kovalsky, vice president of Volt Workforce Solutions. “Including descriptors such as ‘detail-oriented,’ ‘hardworking,’ ‘team player’ and ‘proactive’ doesn’t tell HR managers anything about your experience.”

Watch for cliches and worthless words in your LinkedIn profile . Overused buzzwords won’t convey your unique qualifications and personality.

3. Remaining stuck in the past

Maybe you were let go from your last job, or maybe you’re looking for new opportunities. Regardless of the reason for your job search , don’t spend your cover letter’s limited space focusing on your past.

“The worst thing a potential employee can do [in a cover letter] is to explain why they left their current or former position,” shared Kim Kaupe, co-founder of Bright Ideas Only. “It’s like starting out a first date by talking about your ex! I don’t want to hear about your past; I want to hear about your now and future and how you are going to become an asset to my company.”

Steering clear of the past is especially important if you had a contentious relationship with an employer. “Saying that you’re looking for a new opportunity because your previous employer was unfair or you had an incompetent boss will only make you look bad,” warned Tracy Russell, a talent acquisition coordinator at Intuit. “Oftentimes, if this type of negative information is in the cover letter, recruiters won’t even look at the resume.”

4. Talking about money too soon

There’s a time and place to discuss salary during the hiring process , but your cover letter isn’t it. Lisa Benson, president and CEO of Mary Kraft HR, advises against providing any unsolicited salary information in the cover letter “unless [you] are specifically asked to do so, particularly if there is a disparity between what is advertised or indicated in the ad [you] are responding to. No prospective employer wants to hire someone who is only about the money.”

5. Making it all about you

Another common mistake applicants make is using their cover letter to boast about their talents without acknowledging how they will use them to benefit a prospective employer.

“The worst thing a candidate can do in their cover letter is make it all about themselves and what they’re looking for,” said Ian Yates, senior director of corporate accounts at Thermo Fisher Scientific. “The best thing to do is focus on why they’ll be a great fit, how they’ll make a contribution, and what they’ve done, or will do, to support [the organization].”

“It is a fine line between confident and arrogant,” added Sue Hardek, managing director at ZRG Partners. Hardek noted that candidates should avoid overselling themselves and being boastful about accomplishments and strengths. 

Job candidates should also steer clear of oversharing personal history or exaggerating or lying on their resume or cover letter.

6. Letting AI do the heavy lifting

Many generative AI companies boast that their AI tools can save time by drafting perfect cover letters. While AI is transforming business , including the job search process, you must be especially careful when using it for your cover letter. 

Opinions about using AI in the workplace are mixed. You don’t want to risk coming across a hiring manager who suspects an AI-generated cover letter and immediately tosses your application. Worse, AI might utilize copied text or provide other job seekers with the same phrasing, leading hiring managers to suspect you of plagiarism. 

AI can be a good place to start, but you should never rely on it for a final product. AI can help you generate ideas, synthesize your experience with the history and needs of the company, or assist with general editing. But when it comes to the final product, you want your voice to shine through, so ensure the writing is your own – even if you’ve had some help. 

What is a cover letter?

A cover letter is a company’s first introduction to who you are as a person. Your resume will explain your previous work experience and skills, but your cover letter is an opportunity to show recruiters your personal side. It’s also a chance to demonstrate why you stand out from the crowd. Employers get many applications, many of which display similar backgrounds and experience. A cover letter helps narrow down their talent pool.

Cover letters are typically written in a three-paragraph format and should be no more than 300 words.

The benefits of a cover letter

Some job listings require the candidate to submit a cover letter, while others make it optional. However, applicants should always take the time to write a cover letter to express their interest in the company and flesh out their professional experience. 

A cover letter brings the following advantages: 

1. Cover letters personalize your application.

Even great resumes don’t allow applicants to show off their writing skills. A cover letter can help candidates sell themselves by letting their personalities shine. Recruiters get a sense of who the candidate is beyond their work experience and education. Cover letters also allow candidates to discuss parts of their background that may not be explicitly stated on a resume but are relevant to the job they’re applying for.

2. Cover letters showcase your interest in the position and company.

Many candidates blindly shoot off job applications, believing in quantity over quality. To be as efficient as possible, they’ll either send a generic cover letter or fail to send one. However, this is a missed opportunity. 

A cover letter with specific details about why you’d be a great fit for the company shows you’ve done your research and are interested in working for that organization. Employers will notice candidates who researched the business and its company culture . These candidates show they want to be there specifically – they don’t just want a job.  

3. Cover letters demonstrate your hard work.

Taking the time to draft a well-researched cover letter shows employers you’re self-motivated and passionate about the position. The skills of researching, writing and submitting clean copy before the deadline demonstrate your ability to work and follow directions.

In addition to crafting an excellent cover letter, job candidates should prepare for the interview process and send a thank-you letter to follow up.

How to write a good cover letter

Hiring managers may receive hundreds of cover letters and resumes for a single job post. Potential employees have only a few seconds to make a good first impression, and a boring cover letter could land them straight in the “no” pile.

Follow these eight tips from hiring experts to write a cover letter that will land you an interview:

1. Be yourself in your cover letter.

You don’t want to sound like everyone else. Give hiring managers a sense of your personality traits and how you might fit into the company.

“One key thing we look for is whether they’ve incorporated aspects of their personality into examples of how they would succeed in this position,” shared Margaret Freel, digital marketing specialist at No Dirty Earth and a former corporate recruiter.

Mentioning experiences that qualify you for a particular position is one way to personalize your letter. “Candidates should be concise and self-aware enough to know how their track record of results makes them unique and [be] able to relate that back to the position,” Freel advised.

2. Do your research and customize your cover letter.

Like your resume, your cover letter should be tailored to each position and company. Instead of a template-style cover letter, use industry-specific language referencing points from the job description and company website.

In your research, determine the hiring manager’s name, if possible. Addressing the hiring manager sets you apart. If you’re unsure who the hiring manager is, use a generic salutation – but only as a last resort.

“Address the cover letter to a specific person within the company, not the general – and much-hated – ‘dear sir or madam,'” advised Alina Cincan, managing director and co-founder of Inbox Translation. “This shows the candidate has done some research and is truly interested in working with that company, not just any company.”

Christa Shapiro, a director at the staffing firm Yoh, said one thing that always draws attention to a cover letter is mentioning why you want to be a part of a particular organization. Show a passion for the organization and industry. Employers don’t want to hire someone who won’t care about their work.

Getting a feel for the company will also prepare you for the types of interview questions the hiring manager will likely ask.

3. Be creative in your cover letter.

Hiring managers won’t finish reading your cover letter if they’re bored after the first line. A strong intro should find a unique way to highlight experiences or something specific from the job posting.

Grabbing their attention is key; hiring managers review tons of cover letters for each position. Find a creative way to stand out so the hiring manager notices you and moves on to your resume. 

A creative cover letter moves beyond stiff cover letter templates and stock phrases. A great way to make your cover letter pop is to include a brief story that connects you to the company through its mission or product. “This exercise will undoubtedly separate you from the majority of other candidates,” advised Kenneth Johnson, founder and president of East Coast Executives.

4. Mention referrals in your cover letter.

If you were introduced or connected to a hiring manager via an employee referral or mutual industry contact, include that person’s name in your cover letter (with their permission).

“Candidates can include referrals in a cover letter to make them stand out,” said Bill Peppler, COO of staffing firm Kavaliro. “They should always gain permission for this before they name-drop, but the cover letter gives a great opportunity to include the name of someone that can vouch for your skills.”

5. Address potential resume concerns in your cover letter.

A well-crafted cover letter does more than explain why you’re the right person for the job. It also gives you a chance to explain items on your resume that might otherwise be considered red flags.

“Address any issues that may give a hiring manager pause, such as gaps in employment,” advised Diane Domeyer Kock, senior vice president and managing director at Robert Half.

Unfortunately, studies have shown that an unemployment bias exists, as some companies are reluctant to hire out-of-work people. However, the cover letter allows you to reclaim the narrative and demonstrate that you are an ideal candidate despite your employment history.

6. Don’t just repeat your resume in your cover letter.

While your cover letter should reference material from your resume, it shouldn’t simply be a word-for-word repeat. According to Jane Trnka, a career coach with Rady School of Management at UC San Diego, job candidates can use their cover letter to expand where necessary and discuss their listed experiences from a different angle.

“Craft the letter to acknowledge the requirements of the role and culture of the organization while highlighting the skills and experiences that align with the job description,” Trnka advised.

A cover letter is a great place to discuss any volunteer work or side projects that may not be on your resume but are relevant to the job you’re applying for.

7. Proofread and fact-check your resume.

As mentioned earlier, it’s imperative to check and double-check your cover letter for any grammatical or factual errors. Even the smallest mistake can make a bad impression on the person reading your letter.

“If there are errors of any kind, it’s a huge red flag,” warned Guryan Tighe, leadership coach and founder of Fourage. “This is your one opportunity to impress [the hiring manager] and show who you are. If there are typos, misspellings or formatting issues, it’s generally an automatic out.”

8. Keep your cover letter brief.

Hiring managers are busy and usually have many applications to review. Keeping your cover letter concise and to the point will improve the chances of it being read. It also makes the hiring manager’s job easier – which is always a good thing.

“The best cover letters can [be] concise, friendly and transparent,” explained Chris Wood, managing partner of Paige Technologies. “The best cover letters get right to the heart of why we are a great fit for them and why they are the best fit for us.”

Get your foot in the door

Perfecting your cover letter is an essential step in the job search process. You must spend time researching the company and crafting a creative, personalized letter that shows hiring managers you’ll be a valuable addition. Your cover letter should be unique to you and unique to each company you apply for. 

But a great cover letter only gets your foot in the door. If you want to secure the job, you must carefully prepare for each part of the job search process. Whether it’s the cover letter or the interview, each step is a chance to show why you and the company you want to work for are a perfect fit. 

Tom Anziano and Sean Peek contributed to this article. Source interviews were conducted for a previous version of this article.

Building Better Businesses

Insights on business strategy and culture, right to your inbox. Part of the business.com network.