case study examples valuation

Valuation: the key to mergers and acquisitions

• Estimates and segmentation
• Profitability
• Competitive interaction

Example: Steel Producer Acquisition

Identify the problem, build a problem driven structure, lead the analysis and provide a recommendation.

Valuations are estimates of how much a company will be worth to a prospective buyer . The most important use for valuations in consulting interviews is in cases dealing with mergers and acquisitions . In order to weigh up our options in such scenarios, we need to be able to compare the potential gains or losses associated with various options - and this means we need to make valuations!

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Risky business.

An important point to note straight off the bat is that valuations can only ever be estimates rather than absolute values. Because valuation fundamentally involves making predictions about the future, there will always be an element of uncertainly or risk . We address these sources of risk in some detail - as well as drilling down into many of the other issues here in more depth - in our full length lesson on valuation in the MCC Academy . Here, though, we will have to confine our briefer discussion to the more immediate nuts and bolts of how valuations are made.

We'll explore the theory around valuation through a reasonably straightforward case study which hinges on your valuing a company .

Let's say your interviewer gives you the following case prompt:

"Our client is a steel producer who wants to expand by acquiring their competitor. The competitor offers to sell their plant for $1M. Should our client accept the deal at this price or not?"

Working through this case will provide a great introduction to valuation!

As always, your first step in tackling a case should be to correctly identify the problem . This is quite straightforward given this case prompt. In order to work out whether the client should be willing to pay the $1m asking price, we ultimately need to work out what the steel producer is worth to them . That is, we have to establish the value of this second steel plant to our client, to see whether it is worth paying $1m for .

Varieties of value

This might seem simple enough - however, we have not quite narrowed down the specific problem to be addressed yet. There is an extra layer of complexity to consider when identifying the problem in the case dealing with valuation.

Prep the right way

This is because there is not one single "value" concept for us to reach for. Instead, the word "value" can refer to several distinct quantities, all of which might be of interest in different contexts. These various varieties of value can be somewhat bamboozling at first, as some are radically distinct from other, whilst some are subsets of one another,. We need to be clear exactly which kind of value we are trying to calculate!

In this case study, what we are interested in is the value which acquiring this second steel producer will offer for our specific client. This quantity is referred to as the Asset Value or the Total Enterprise Value (TEV) .

It's all relative...

Note that this value is inherently relative to a particular buyer and will be different for different individuals. In our case, the value of the steel producer will likely be very different for our client, whom is already involved in the industry, to the value which might be derived from a buyer with no existing interests in steel. What we are calculating here is the price which it makes sense for a certain individual to pay for the asset in question .

Now we know exactly which kind of value we are trying to figure out, it's time to get on and figure out how we are going to get to an answer. This means structuring our approach to the problem .

The TEV of the second steel producer can be calculated as the sum of the "standalone" or "market" value of that company plus any "synergies" which emerge when it is combined with our client's operation. Those synergies can be further divided into revenue synergies and cost synergies . Segmenting the problem in this manner yields the following structure:

That was quick enough, but now we need to turn our attention to what the contents of those boxes actually mean...

Standalone Value

We'll deal with synergies shortly, for now, let's focus on how we might calculate the standalone value of an asset - the second steel producer in our example. As per our remarks on the variety of valuations above, there are several ways in which we might go about estimating the standalone value of a company . Three of the most common are:

• Net Present Value This is generally the most robust method of company valuation and is the most commonly used in consulting interviews . This is the method we will use here and we will return to NPV below.
• Multiples This is a method of valuing a company based on the ratio between the company's value and some financial metric such as EBITDA - which stands for "Earnings Before Interest, Taxes, Depreciation and Amortisation", but which we can approximate as cash flow for the purpose of case interviews.
• Asset Based Valuation In some cases, the cash flow or similar of a company might misrepresent its value . This might be especially useful in cases concerning businesses like shipping or real estate companies, and especially any companies which might be loss-making, but hold a large volume of valuable assets . In such situations, an asset based valuation calculates the net present value associated with owning individual assets rather than for the company as a whole.

Net Present Value

Let's focus on the Net Present Value, which is more relevant to our example. The NPV represents the value today of the expected future cash flows of the company . This is often referred to as the value of cash flows in "perpetuity".

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Imagine you have the option to buy some bond which yields you a payment of $20 per year every year. The NPV of this bond is the amount which it would be sensible for you to pay today to receive this guarantee of $20 per year in perpetuity.

In our video lesson on valuation in the MCC Academy , we give a full explanation as to the rationale and mathematics underpinning NPV - which can be very important in tacking more complex case studies involving valuation . However, with limited space here, we'll skip straight to the payoff, and note that the NPV can be calculated via the following equation:

Discount rate

A crucial element of the Net Present Value equation is the discount rate (r). The discount rate effectively accounts for the intuitive fact that a dollar today is not worth the same as the guarantee of a dollar one year from now . In normal circumstances, having the same amount of money immediately will be more valuable than having the same amount at some later point in time. For instance, if you are given your dollar right away, you might deposit it in a savings account and earn interest , so you will have a dollar and a few cents more a year from now.

The discount rate will vary for different scenarios and you might be expected to make a reasonable estimation of its expected level for a case. Generally, the discount rate will be higher where a business venture is more risky . This reflects the higher interest rates which will be required by lenders or investors to entrust their money with a business has a higher risk of never managing to pay them back.

As a rule of thumb, you can think about a spectrum of discount rates ranging from 3% for a very safe business to 20% for a very risky venture .

Now, let's turn our gaze to synergies. The possibility of synergies is what will ultimately make our steel producer worth more or less to different buyers , as the new company may interact more or less beneficially with the companies or other assets they already own.

The idea that what one owns already determines how much one is willing to pay for new items if pretty intuitive. Imagine you are selling a collectable item - say a novelty teapot, baseball card or the like. You will obviously get a lot more for it if you find a buyer who needs that item to complete their collection! Higher up the value scale, effects like this are known to cause interesting phenomena in the art market . In particular, there are cases where it makes sense for buyers to pay as much as possible for a painting at auction, as the new market value will increase the prices of the other works in their collection by the same artist by an amount that more than compensates their extra expenditure.

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Returning to our example, we can divide the possible synergies for our client in acquiring the steel producer into two sides - cost synergies and revenue synergies. Let's look at each in turn.

Cost synergies

Cost synergies are realised when the merging of two companies allows for the reduction of costs . Such synergies might be achieved in a few different ways. For instance:

• Merging cost centres Combining two companies can allow for the removal of duplicated structures or staff . In our example, the newly merged company might make cuts to staff in supporting roles such as HR, management or R&D.
• Economies of scale Increasing the size of a business often allows for savings to be made by procuring goods or services in larger volumes - and thus for lower prices . For example, steel manufacture will require both raw materials and fuel/energy and a larger operation buying larger volumes of these might be able to negotiate lower prices. Similarly, the larger company might be able to negotiate lower shipping costs on their outgoing products.

Revenue Synergies

Revenue synergies are realised when combining two companies allows them to increase the revenue they generate . A typical way of deriving revenue synergies is via cross-selling , where two merged companies can sell their products to each other's customers.

In our example, cross-selling would be a strong possibility where our client and the acquired producer have previously specialised in different parts of a full spectrum of steel products which the same customers might be interested in buying. For instance, say our client's company has previously only offered large, unshaped ingots of raw steel and the new producer has specialised in smaller slabs or pre-formed items. The newly merged entity could cross-sell to existing customers who need both kinds of product.

Otherwise, revenue synergy could be obtained even if the two had already been selling the same products to the same customers as the newly combined operation might allow the merged company to fulfil larger orders and so access new customers dealing in larger volumes.

Not always a good thing...

Note that synergies will not always be positive . It might be that merging two companies would actually cause problems. For example, it would be highly damaging from a brand perspective for a health food company to acquire a processed food producer, and could cost them a lot in sales. Brand will likely not be a major concern in the steel industry, but will often be crucial in other case.

With our structure complete, we can proceed to lead the analysis as usual. This will mean asking the interviewer a few considered questions in order to estimate values for the various elements of the structure . Once you have these values, calculating the value of the company is straightforward.

Let's say that, in our example, we valued the steel producer as being worth $1.5m. If there are no other opportunities available with higher values, then we should recommend that our client goes ahead with the acquisition. However, if our client could invest the same $1m in another company or set of assets valued at over $1.5m, then we should advise that they do this instead. Valuation has given us a means to objectively choose between opportunities.

Impress your interviewer

This article is a good primer on valuation, helping you get to grips with the main concepts and walking you through a relatively simple example of a valuation-based case study. However, the problems in your case interview are likely to be somewhat more involved. To get across all aspects of valuation in the detail you will need to land an MBB consulting job, the best resource is the "building blocks" section of the MCC Academy . There, our full length video lesson explores more complex aspects of valuation - including things like a full discussion of risk as it pertains to case studies and of the mathematics around net present value. We do our best, but it simply isn't possible to cram all this material into an article of this size!

For now, though, you should certainly start applying what you have learnt here to practice case studies . Remember to also check out our other building block articles on estimates , profitability , pricing and competitive interaction to learn about more themes that come up again and again in consulting interviews!

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Valuation Cases Usually Require Estimating the Price of a Firm, Patent, or Service in the Market 

This type of case can either be a subset of an  M&A  case, in which you need to know a company's worth before purchasing, or a standalone case (rare). For instance, “How much is Pfizer worth today?” In strategy consulting, these questions are rather rarely seen. However, cases where you do need to valuate something usually start with “ How much would you pay for… ”

The most common methods of valuating are the Discounted Cash Flow (DCF) and the industry multiple method

As these are still case studies meant to fit in an interview round, the interviewer will very likely not ask you to perform an exact and comprehensive valuation analysis. Instead, you may be required to estimate the worth of a product, patent, or a service. You may also have to judge if an offered price is reasonable.

Discounted Cash Flow method

The first valuation method is the Discounted Cash Flow method. This method shows how much money you would have in your savings account at a certain interest rate in order to provide you with the same annual cash flow generated by the company that is being evaluated. Here, you simply divide projected annual cash flows by a discounted rate (or interest rate). Of course, the discount rate of your savings account will be much lower than that of an investment in a company. This is so because the risk you take putting your money in a savings account is much lower than the risk of investing in a company.

Industry multiple method

The DCF method is limited since it does not take into account additional dimensions other than money (unless you quantify those dimensions into the future cash flows).

Football teams, for instance, are often overvalued compared to their generated returns. For such cases, there is another method called the industry multiple method.

This method allows you to valuate a firm by using a metric known to this company and multiplying it by the associated industry multiple. This can be done for similar players in the industry to assess their relative valuations using  benchmarking .

An example of a multiple ratio is the price-to-book ratio (P/B). This multiple is the ratio of the  actual firm valuation  (based for example on M&A  deals) and the  book value of the same firm  (value of its assets, which can be found in the balance sheet ). If a firm’s assets added up to 200 million, and it was sold for 100 million, the ratio is 0.5 (100 million/200 million). Do this for a set of representative industry players, take the average and you get the average industry multiple. Finally, you multiply the industry multiple with the value of the assets. 

Other commonly used ratios are the price-earnings ratio (P/E ratio or PER) and the EBITDA ratio.

Since you will not be required to calculate the value of an investment on too high a level of detail, it is not necessary to learn values for different interest rates or industry multiples by heart. However, to give you an idea about orders of magnitude:

• A good guess for an industry multiple is EBITDA*10.
• Good guesses for interest rates would range from 3% (inflation) to up to 20% for highly speculative investments.

Key takeaways

• Use the  Discounted Cash Flow (DCF) method to valuate a firm based solely on its expected profits.
• Use the industry multiple method to double-check if the DCF valuation is reasonable. Sometimes other aspects need to be factored in like brand value, customer loyalty, liabilities, etc.
• There are several types of industry multiples to choose from. For more precise valuation, choose more types of industry multiples.

Related Cases

EY-Parthenon Case: Nachhaltiges Geschäftsmodell

FTI-Andersch AG Case: Funkstille – Kommunikationstechnik in der Krise

Mazars Case: Prüfung der Carvermietungen GmbH

Smart meters.

Caribbean Island – MBB Final Round

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The Venture Capital Case Study: What to Expect and How to Survive

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There’s plenty of information online about case studies in finance interviews (IB, PE, etc.), but the venture capital case study remains a bit mysterious.

Depending on your source, a VC case study might consist of a “ cap table ” exercise where you calculate the company’s ownership over many investment rounds and the proceeds to each group upon exit…

…but it could also be a qualitative discussion of a market, an evaluation of a specific startup, or even a simple 3-statement model .

But if you’re interviewing at an early-stage VC fund (i.e., Seed and Series A investments), the most common type is the “Evaluate a startup and recommend investing or not investing” one.

The VC firm might give you a short investment memo or slide deck for the company, ask you to read it, and then say “yes” or “no” based on your analysis and interpretation.

We’ll go through a short example for a fictional startup called PitchBookGPT , which comes directly from our new Venture Capital & Growth Equity Modeling course .

This is a summary version, but it should be enough to give you some practice:

The Video Tutorial and the Files

If you prefer to watch or listen to this tutorial, you can get the 14-minute video walkthrough below:

If you prefer to read, you can continue with this article.

You can get the files, including the company’s pitch deck, here:

• PitchBookGPT – Seed Round Pitch Deck (PDF)
• Venture Capital Case Study Prompt (PDF)
• Venture Capital Case Study Solutions and Investment Recommendation (PDF)
• Case Study Walkthrough and Explanation – Slides (PDF)
• SaaS Valuation Multiples and Historical Data (PDF)

Video Table of Contents:

• 0:00: Introduction
• 1:58: Part 1: What to Expect in VC Case Studies
• 3:10: Part 2: What Do VCs Want in Early-Stage Investments?
• 4:51: Part 3: “The Numbers” for PitchBookGPT
• 8:16: Part 4: The Market, Product, and Team
• 11:45: Part 5: Recommendation and Counter-Factual
• 13:04: Recap and Summary

This Venture Capital Case Study Example: PitchBookGPT

In short, this startup is riding the AI hype train and plans to offer a subscription service that will automate parts of the pitch book creation process at investment banks.

It won’t replace Analysts or Associates because it can’t create entire presentations with all the correct details.

But it speeds up the process by generating slide templates based on your queries, presentation data, and free examples on the sec.gov site .

For example, if you type in “ SPAC vs. IPO ” or “Market overview slide with monetary and fiscal factors,” the software will generate sample slide images, and you can click the one you want to get an editable PowerPoint version:

The “artificial intelligence” part comes in because simple keyword searches do not work well when searching for specific slides; a slide’s purpose often differs from its text .

Also, machine learning could work well for a problem such as converting slide images into editable PowerPoint templates.

This is much trickier than it sounds for moderately complex slides, and a rules-based system is less efficient than using huge data sets for the image-to-slide translation.

This startup claims that its service can boost Analyst productivity by 30% and generate millions in extra fees for the average bank, and it plans to sell it to boutique banks for $2,000 per month.

They want a $2 million seed investment at a $20 million post-money valuation, meaning that we (the VCs) will own 10% if we invest.

So, should we do the deal?

What Do Venture Capitalists Look for in an Early-Stage Investment?

To answer this question, you need to think about what early-stage VCs look for in deals.

Most early-stage companies do not have revenue, but they do have markets and teams .

Since early-stage investing is so risky, VCs seek opportunities with the potential for very high cash-on-cash multiples , such as 10x in Series A rounds or 100x in Seed rounds.

To be clear, these are the targeted multiples.

Most startups fail, and even the ones that succeed do not come close to a 100x multiple in most cases.

Since this failure rate is so high, early-stage VCs need to aim high by finding companies with the potential to serve huge markets.

Here’s a summary of the different stages:

Since the asking valuation is $20 million, we can reframe this case study as:

“Could this company potentially reach 100x that valuation, or $2 billion? If not, what about something like 10 – 20x, for a $200 – $400 million valuation?”

You can answer this question by doing some quick math and qualitatively evaluating the market, product, and team.

Venture Capital Case Study, Part 1: The Numbers

In its slide deck, this company claims that there are ~4,000 boutique banks worldwide with 1 – 20 employees and that these banks alone can support a $100 million market size (since 4,000 * $2,000 / month * 12 months = $96 million).

They plan to target these smaller and mid-sized banks because they’re easier to reach and they have fewer resources for pitch book creation.

But this company makes a common mistake with this claim: it assumes it will capture 100% of this market.

That never happens in real life, even in a narrow niche like this one – because there are competitors and many firms that don’t need the product.

In large markets (tens or hundreds of billions of dollars), capturing even a tiny percentage might be a good result.

In a narrower market like this one, something like 10 – 20% might be plausible if the company executes well.

That means a more realistic revenue estimate is $10 – $20 million.

Startup / SaaS Valuation

Subscription software companies are usually valued based on a multiple of annual recurring revenue (ARR) , and this multiple is typically between 5x and 10x for public companies (more on SaaS accounting ):

If we apply these multiples to the company’s revenue estimates, we get a valuation range of $50 million (5x * $10 million) to $200 million (10x * $20 million).

This is a great result for the company, but it’s far below what most seed-stage VCs want.

A $50 million exit value would be a 2.5x multiple, while a $200 million exit value would be a 10.0x multiple.

And these numbers represent the potential outcomes and assume that everything goes well.

Also, these numbers do not account for the dilution in future funding rounds.

This 10% ownership will likely fall to 7%, 5%, or even 3% as the startup raises money in the Series A, B, and C rounds, which means even lower returns multiples.

You might say, “OK, but couldn’t this company’s revenue go much higher? They should charge per user , not per firm, for this service” (so the Average Revenue per User would be higher).

And that leads us to the next point about the qualitative evaluation of the market, product, and team.

Venture Capital Case Study, Part 2: The Market, Product, and Team

I wouldn’t say this company’s product is “terrible” – I’ve seen much worse startup ideas.

But it faces a “no man’s land problem” because the ideal customers differ from the reachable customers .

Boutique banks tend to be much more cost-conscious than large firms and don’t necessarily want to add a $2,000 monthly expense for multiple employees.

If a boutique bank needed this service for 5 Analysts, $2,000 per user per month would mean $120K per year , which is about the cost of hiring a full-time Analyst.

Many small banks would look at this and say, “OK, it speeds up presentations… but for that price, we could hire another Analyst and get client support, Excel work, and more.”

Also, small banks depend far less on long and detailed pitch books than large banks.

Most new deals come from longstanding relationships, not inbound inquiries or bake-offs / beauty pageants .

PitchBookGPT could target large banks ( the bulge brackets ) instead, as they are more willing to pay for training and productivity tools.

This service would be more useful for large firms because they tend to produce the 100+ slide pitch books where automation tools could save time.

However , it’s also much more difficult to close deals in this market, and compliance concerns mean these banks are less willing to share their data with external parties.

Could you imagine Goldman Sachs or Morgan Stanley uploading all their pitch books and slides to a VC-funded startup that may not even exist in a year?

Here’s my summary of the product/market fit problem:

Other Points in This Venture Capital Case Study

We don’t have time to analyze the team or the expected use of funds for this $2 million investment, but you would consider both in real life.

In short, they’re “fine but not amazing” – some of the budget numbers seem a bit too low (e.g., for the engineers), while others are on the high side (sales & marketing), but nothing seems completely crazy.

Similarly, the team (all fake names and bios) has relevant experience but looks a bit “junior,” so we’re neutral on them.

Our Final Decision

In short, we’d say no to this deal because we think a 100x multiple in any reasonable time frame – such as 5 or even 10 years – is implausible.

A 5 – 10x multiple might be feasible, but that’s not a great “stretch goal” for a seed-stage deal.

To reach a $1 – 2 billion valuation, the company would need hundreds of millions in annual revenue, and we don’t think that’s realistic for its business model and market.

The company could develop a different product or offer higher-end services to larger firms, but it doesn’t even have a “Version 1.0” yet, so that would be putting the cart before the horse.

You can view the full recommendation here .

What Would Change Our Mind?

If a few factors were different, we might be more inclined to recommend this deal:

• Per-Seat Pricing – Maybe they can’t charge $2,000 / user / month, but even something like $1,000 / user / month could increase potential revenue at many firms.
• Lower Asking Price – While a $2 million seed investment at a $20 million post-money valuation is not unheard of, it is aggressive. If the asking valuation were only $5 – 10 million, the deal math would be more feasible (maybe not for a 100x multiple, but something like 20 – 30x).
• Higher-End Product – For example, banks might be willing to pay more if this product could replace employees rather than just boost their productivity. But that would require far more capital to develop and might require technology that doesn’t exist.

The Venture Capital Case Study: Final Thoughts

In short, unlike many startups, this PitchBookGPT idea isn’t necessarily “bad.”

There are proven markets for productivity tools, slide templates, and reference models in both PowerPoint and Excel.

But the problem is that this isn’t a great early-stage VC idea – at least not for the deal terms the company wants.

That’s not great news for this fictional company, but it is reassuring if you’re a junior banker worried about getting replaced by AI anytime soon.

It probably won’t happen – and in the near term, these new tools might even improve your life.

If you liked this article, you might be interested in:

• The Growth Equity Case Study: Real-Life Example and Tutorial
• The Full Guide to Healthcare Private Equity, from Careers to Contradictions
• Healthcare Investment Banking: The Best Group to Check Into When Human Civilization is Collapsing?

About the Author

Brian DeChesare is the Founder of Mergers & Inquisitions and Breaking Into Wall Street . In his spare time, he enjoys lifting weights, running, traveling, obsessively watching TV shows, and defeating Sauron.

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2 thoughts on “ The Venture Capital Case Study: What to Expect and How to Survive ”

This was a good read!

I noticed that you have a typo under the “slide dick”, right after the header of part 1 case study – or was that meant to be intentional ?

Thanks for pointing that out (fixed now). Nope, not intentional, somehow both spelling and grammar check missed it, and so did I (one issue when you stare at these documents all day…).

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Master Cap Tables and Startup Modeling

Learn VC and growth equity financial modeling via 5 short case studies and 4 extended case studies on everything from AI to SaaS to biotech.

Corporate Valuation

A Practical Approach with Case Studies

• © 2023
• Benedicto Kulwizira Lukanima 0

Department of Finance and Accounting, Universidad del Norte, Barranquilla, Colombia

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• Provides students with basic knowledge and advance skills for addressing some practical challenges in valuation
• Features case studies, practical, reflective and review questions, and web links
• Features slides, quizzes, Microsoft Excel illustrations, working data and sample syllabi online for download

Part of the book series: Classroom Companion: Business (CCB)

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Table of contents(22 chapters)

Front matter, the concept of value, existence of a firm, and the objective value maximization, an overview of corporate valuation.

Benedicto Kulwizira Lukanima

Corporate Value Creation

Time value of money, security markets and valuation, financial information as a source of valuation inputs, an overview of financial information, the basics of financial statement analysis, profitability analysis, financial leverage analysis, market perception analysis, free cash flows, the cost of capital, an overview of capital structure and cost of capital, the cost of equity, the cost of debt, intrinsic valuation, estimating growth rates, free cash flow discount models: cost of capital approach.

• Corporate finance
• Corporate valuation
• Value maximization
• Cost of capital
• Intrinsic valuation
• Equity valuation
• Firm valuation
• Investment decision
• Financial statement analysis
• Intrinsic value
• Relative value
• market value
• valuation challenges
• valuation techniques
• value creation
• free cash flow

This book provides students with basic knowledge and advance skills for addressing practical challenges in valuation. First, the book presents financial information as a vital ingredient for performing corporate valuation. Second, the book presents key concepts of value and valuation and basic techniques for cash flow discounting. Third, the book offers an understanding of the reality of valuation, not simply as a numerical subject, as most people tend to think, but as a combination of objective and subjective aspects. Finally, it examines valuation in relation to the linkage between a firm’s objective, management role in value creation, investors’ decisions, and the valuation role of financial information.

This book is designed and presented to make valuation easily accessible while also not diluting the nature of its complexity. To assist in the learning experience, the author provides illustrative case studies using real world data and review questions tocover all concepts. To assist professors, slides, Microsoft Excel illustrations, working data and sample syllabi are available online for download.

Benedicto Kulwizira Lukanima is Assistant Professor in the Department of Finance and Accounting at Universidad del Norte (Barranquilla, Colombia).

Book Title : Corporate Valuation

Book Subtitle : A Practical Approach with Case Studies

Authors : Benedicto Kulwizira Lukanima

Series Title : Classroom Companion: Business

DOI : https://doi.org/10.1007/978-3-031-28267-6

Publisher : Springer Cham

eBook Packages : Economics and Finance , Economics and Finance (R0)

Copyright Information : The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023

Hardcover ISBN : 978-3-031-28266-9 Published: 05 August 2023

Softcover ISBN : 978-3-031-28269-0 Due: 05 September 2023

eBook ISBN : 978-3-031-28267-6 Published: 04 August 2023

Series ISSN : 2662-2866

Series E-ISSN : 2662-2874

Edition Number : 1

Number of Pages : XXVI, 705

Number of Illustrations : 14 b/w illustrations, 166 illustrations in colour

Topics : Business Finance , Financial Accounting , Financial Services , Macroeconomics/Monetary Economics//Financial Economics

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If you are evaluating valuation and risk solutions, I would encourage you to check out the vendor’s case studies. While items like brochures, product demos, and website content are useful in helping you understand solution offerings, a good case study will give you valuable insight into real-world use cases and results of the system you might be considering.

If the vendor has a healthy library of case studies available—even better. You should be able to pinpoint at least a couple that will give you a good idea of how other firms solved the same challenges you face. 

At FINCAD, we provide numerous case studies to our clients and prospects. Since we offer different solutions to both buy- and sell-side institutions, we provide a diverse set of case studies that showcase how clients are using our solutions to overcome their biggest valuation and risk challenges. Below are a five popular FINCAD case studies showing how different firm types are getting results with our solutions. Hopefully one (or more) will resonate with you. 

1. Mitsubishi UFJ Financial Group (MUFG) Case Study

Industry : Bank holding and financial services company

Business Objective: Adopt an accurate, efficient solution for CVA reporting, necessary to meeting Basel III requirements

Requirements: MUFG required a CVA provider that not only offered the right technology, but also a complete service for handling the regulatory reporting process from beginning to end.

Results: Using FINCAD, MUFG simplified Basel III CVA reporting, saving considerable time by outsourcing the process to FINCAD’s Professional Services team. Read more about MUFG .

2. Arca Vita Case Study

Industry:  Life insurer

Business Objectives: Introduce powerful analytics libraries, model structured bonds and perform scenario analysis

Requirements: Arca Vita required an easy-to-use and highly reliable software solution that could easily integrate with Excel and other existing systems.

Results: Arca Vita gained flexible curve-building, the ability to constantly monitor portfolios, and perform detailed ALM and scenario analysis. Read more about Arca Vita . 

3. KPMG South Africa Case Study

Industry: Audit, tax and advisory services

Business Objective: Accelerate derivative valuations for banking and corporate clients

Requirements: KPMG required an Excel-based valuation and risk solution backed by a trusted provider that could help them perform timely valuations of complex derivatives.

Results: Leveraging FINCAD’s fast and accurate audit valuation and validation results, KPMG has been able to significantly reduce modeling and computation time, and reliance on internal development resources. Read more about KPMG .

4. First Swedish National Pension Fund Case Study

Industry: Pension fund

Business Objective: Gain access to a powerful analytics library for pricing bonds and yields, able to integrate with an existing investment management application

Requirements: First Swedish National Pension Fund required an analytics library for generating bond and yield calculations. The firm also wanted a solution with a robust development toolkit to help developers build out the application.

Results: First Swedish National Pension Fund accelerated accurate bond pricing and yield calculations, and boosted efficiency through using FINCAD’s prebuilt market conventions. Read more about First Swedish National Pension Fund .

5. Frame Financial Case Study

Industry: FinTech provider of pricing and risk analytics solutions

Business Objective: Provide a key client, Kensington Capital Advisors, and other firms with a solution offering flexible deployment and custom work flows integrated with fast and sophisticated pricing and risk analytics

Requirements: Frame Financial sought a valuation tool providing powerful analytics and flexible architecture for ease of custom solution development.

Results: Using FINCAD, Frame Financial was able to effectively meet the demands of client, Kensington Capital Advisors, giving them the ability to price and analyze diverse portfolios together within a single platform. Read more about Frame Financial . 

Interested in reading more FINCAD case studies?  Check out our full case study library . 

15.7 Evaluation: Presentation and Analysis of Case Study

Learning outcomes.

By the end of this section, you will be able to:

• Revise writing to follow the genre conventions of case studies.
• Evaluate the effectiveness and quality of a case study report.

Case studies follow a structure of background and context , methods , findings , and analysis . Body paragraphs should have main points and concrete details. In addition, case studies are written in formal language with precise wording and with a specific purpose and audience (generally other professionals in the field) in mind. Case studies also adhere to the conventions of the discipline’s formatting guide ( APA Documentation and Format in this study). Compare your case study with the following rubric as a final check.

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Business growth

Marketing tips

16 case study examples (+ 3 templates to make your own)

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples 

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

1. .css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-fill-color:currentColor;cursor:pointer;}.css-1l9i3yq-Link[class][class][class][class][class]{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']{color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:hover{color:#2b2358;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']{color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:hover{color:#a8a5a0;}.css-1l9i3yq-Link[class][class][class][class][class][data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='inherit']{font-weight:inherit;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='normal']{font-weight:400;}.css-1l9i3yq-Link[class][class][class][class][class][data-weight='bold']{font-weight:700;} Volcanica Coffee and AdRoll

People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

2. Taylor Guitars and Airtable

This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

3. EndeavourX and Figma

My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

4. ActiveCampaign and Zapier

Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them. 

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

5. Ironclad and OpenAI

In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed. 

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

6. Shopify and GitHub

GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study. 

7 . Audible and Contentful

Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content. 

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

8 . Zoom and Asana

Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials. 

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

9 . Hickies and Mailchimp

I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

10. NVIDIA and Workday

The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

11. KFC and Contentful

I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand. 

12. Intuit and Twilio

Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

13. Spotify and Salesforce

Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

Takeaway: Invest in videos that capture and promote your partnership with your case study subject. Video content plays a promotional role that extends beyond the case study in social media and marketing initiatives .

14. Benchling and Airtable

Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex. 

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

15. Chipotle and Hubble

The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time. 

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

16. Hudl and Zapier

I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The Zapier format provides nuggets of high-level insights, milestones, and achievements, as well as the challenge, solution, and results. My favorite part of this case study is how it's supplemented with a blog post detailing how Hudl uses Zapier automation to build a seamless user experience.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats. 

Case study template 3

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Writing a good case study comes down to a mix of creativity, branding, and the capacity to invest in the project. With those details in mind, here are some case study tips to follow:

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged. 

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

In fact, with the right technology, it can be refined to work better . Explore how Zapier's automation features can help drive results for your case study by making your case study a part of a developed workflow that creates a user journey through your website, your case studies, and into the pipeline.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results. 

Related reading:

How Hudl uses automation to create a seamless user experience

How to make your case studies high-stakes—and why it matters

How experts write case studies that convert, not bore

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Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

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Valuation Case Studies Samples For Students

43 samples of this type

Do you feel the need to examine some previously written Case Studies on Valuation before you get down to writing an own piece? In this open-access directory of Valuation Case Study examples, you are granted a fascinating opportunity to explore meaningful topics, content structuring techniques, text flow, formatting styles, and other academically acclaimed writing practices. Adopting them while composing your own Valuation Case Study will surely allow you to finalize the piece faster.

Presenting superb samples isn't the only way our free essays service can help students in their writing endeavors – our authors can also compose from scratch a fully customized Case Study on Valuation that would make a strong foundation for your own academic work.

Economic Evaluation Of HP And Comparable Companies Case Study Example

Free corporate finance case study example, case study on sierra capital partners, about the case:.

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Study Net Case Questions Case Study Example

Free case study on internal briefing paper.

CAPLAND AND REAL ESTATE ADVISORS PVT. LTD.

Doc. Ref. 2013:01

CapLand Real Estate Advisors Pvt Ltd

Sample case study on term sheet negotiations for trendsetter, inc., question 1:, case study on appraisal questions.

1. Valuation Technique Used

Two valuation approaches are utilized for analysis,

Free seagate technology buyout case study case study sample, question one, stock valuation of northwest savings bank case study example, free case study about preview travel’s financing of operations, stock valuation of northwest saving bank case study example, stock valuation of northwest savings bank, current portion of long term debt case study sample.

I. Capital Structure Choices

Table 16 TI’s Statement of Current and Long-term Liabilities

Accounts Payable

Accrued Expenses

Deferred Revenues

Other Current Liabilities

Total Current Liabilities

Total Long Term Debt

Table 17 TI’s Statement of Shareholder’s Equity Shareholder's Equity

Deferred Income Tax

Minority Interest

Other Long Term Liabilities

Total Long Term Liabilities

Total Liabilities

Common Shares Outstanding

Preferred Stock

Common Stock, Net

Additional Paid-in Capital

Retained Earnings

Treasury Stock

Other Shareholder's Equity

Shareholder's Equity

Total Liabilities & Shareholder's Equity

Figure 6 TI’s Debt and Equity Structure, 2007 to 2011

Facebook Takes Credits Where Credits Are Due Case Study Sample

Case study on q3 discuss the dilemmas decisions and future strategic choices harris faces, q1) what strategic path should jim harris choose what are the major issues influencing your opinion.

After analyzing the case study, it can be concluded that the best strategy for Harris would be to go for strategic growth through acquisitions. One of the major reasons supporting this view is that the other two options available to Harris while may prove to be safer, the fact is that Harris will profit in future only if he continues with the business following acquisitions. One of the major hurdles in the growth of Optitech has been the growing number of competitors. Since Optitech sits on huge valuation and revenues, it would benefit immensely by way to acquisitions.

Q2) Discuss the process and methods used to value a privately held company.

Good case study about air thread case study, case study on ford corporation’s inventory valuation method, finance case studies examples.

The return will be computed using the yield to maturity formula. YTM captures all the relevant information in the valuation. 1)

Corporate bond

YTM = C+(F-P)/n(F+P/2 C is the coupon payment = 10.125% *1000 = 101.25 F is the face value = 1,000 P is the price = 879.625 N is the periods to maturity = 25 YTM = 101.25+(1,000-879.625)/25(1000+879.625)/2 = 11.6%

Government Bond

Example of physical evidence process and people case study.

Each company has its own marketing strategies to ensure that its products and services are purchased by a wide variety of customers. A company has to come up with a good marketing mix in order to generate a high amount of revenue. This means that the marketing department of that company has to search for adequate information regarding the factors that affect its services. One of the variables that may affect the marketing mix may include physical evidence and the people. In addition to this, the service process is also important in determining the marketing mix of a company (Martin 2011).

Stock Analysis: Macy’s Case Studies Examples

Stock analysis: macy’s.

About the report The report comprehensively discusses the discounted cash flow model and related assumptions used for calculating the intrinsic value of Macy’s stock. Since the objective of this report is to frame a prudent investment recommendation, we will also discuss the industry reports to forecast the future potential of the stock.

About the company

Case study on analysts view about valeant pharmaceuticals, key metrics focused on.

The key metrics used by Jefferson include the quality of the company’s earnings, balance sheet, cash-flows and operating efficiency. With that, Jefferson uses the metrics to rate the company in view of its performance. On the other hand, GMI focuses on the related party transactions, over boarding of the audit committee members and the non-exec directors as well as severance vesting and the asset-liability valuation. In addition, the GMI considers restatements and internal controls as key metrics in their rating. With the metrics, GMI rates the company’s risk in view of the appropriateness of the noted issues.

Recommendation on buy/hold/sell

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Analyst Report: NordStorm About the company and overview Founded in the year 1901, Nordstorm is a fashion retailer and one of the top rated operators in the departmental store industry. The company has successfully enhanced its brand equity by developing differentiated curated products, increasing storing count and targeting niche customer base. Most recently, the company is in news for investing in omni-channel capabilities as part of which, a heavy expenditure is made on store improvement, expansion and improvement of IT infrastructure.

Competitive Advantage

Draw topic & writing ideas from this case study on finance, how does torrington fit with the timken company.

Since both Torrington and Timken company operates in similar business line and industry, the acquisition of Torrington will be a great fit into Timken as the latter’s management will be able to take advantage of the resources owned by Torrington. Moreover, as stated in the case details, both companies have only 5% overlap in product offering, but the customer list overlap by 80%. Therefore, a single company will be able to create better value for its customers.

What are the expected synergies?

Good case study on according to the spousal support guidelines, how much monthly support will be ordered.

Ricardo and Sue were married in 2002 and separated in 2005. Tom’s gross income is $100,000 and Sue’s gross income is $120,000. Ricardo applied for spousal support, and his claim is granted.

$120,000 - $100,000 = $20,000 is the difference in the gross incomes of Ricardo and Sue x 3 = 4.5% to 2 x 3 = 6% 4.5% x $20, 000 = $900 per year to 6% x $20,000 = $1,200 per year = range of $75 to $100 per month

What will be the Duration of the Support?

Proper case study example about compensation discussion and analysis: nucor corporation, introduction, free product percent of shares case study example, free case study about wyndham worldwide corporation financial performance evaluation.

Financial performance analysis is crucial for various stakeholders given the varying needs for performance information on various business aspects. In that respect, effective analysis entails evaluating performance over a period or comparing a company’s performance with industry peers. It also entails evaluating various performance areas using varying tools including financial ratios. In that view, the following is a report on Wyndham Worldwide Co. financial performance identifying the performance trend for the period beginning 2012 to 2014 and comparing its 2014 performance with that of the industry peers.

Good Case Study On Finance

Tools for evaluating the projects, present value case study examples, free case study on whole foods market, what are strengths and weaknesses of whole foods.

Whole Foods Market inc. has various strengths that continuously stamp its authority as a market leader in retail of natural and organic food items. It also has weaknesses that have made it susceptible to competition and comparative disadvantage in the global market. The company, nevertheless, has taken to its stride to capitalize on its strengths and mitigate on its weaknesses in order to retain its competitive edge in the global market.

Good Example Of Electronic Arts Financial Analysis Case Study

13th, november, 2013, example of google and groupon case study, what is net present value (npv).

NPV = Total PV of CF – Initial cash outflow

Where total PV of cash flow is defined by

PV of CF = CF1 / (1+r)^1 + CF2 / (1+r)^2 + CF3 / (1+r)^3 + CF4 / (1+r)^4 + CF5 / (1+r)^5. CFn/ (1+r)^n Net present value helps in comparing a dollar today with a dollar in the future. It can do so by discounting the future dollar by adjusting for inflation (Rouse, 2011). Companies use this method to see the financial viability of a project against its financial target.

Google’s Project

Free case study on internal and external analysis 2 companies, case study on where, part i: a) based on the above information, please calculate bond's price today.bond face value calculation formula.

F=face value C=Coupon Payment = F *contractual interest rate N=number of payments i= market interest rate M= Value at maturity P=Market price of the bond also known as the fair market value F=200000 (face Value) ; C= 200,000*5%=50 ; N= 5; i= 4% ; M=200,000 So Bond’s Price today is = 10000((1-1.04^(-5))/ 0.04) + 200,000(1.04)^(-5) = $208,903 so the bond is undervalued. This makes it a great bond to but for any investor at face value.

Part I: b) What is the bond's price today if market rate is 6%?

Stock valuation at ragan inc case study.

This report is intended to examine Ragan Inc’s current financial position and to identify any possible shortcomings and future threats. The report provides an analysis of the present stock price, dividend pay out ratio, Earnings per share, Price earning ratio and growth rate of the company and a comparison with industry averages. The method used to examine these indicators is stock valuation.

Company Brief:

Example of case study on stanford financial group.

R. Allen Stanford, through the Stanford Financial Group, was involved in a financial scam in which investors lost an estimated $ 7.2 billion. This was through a massive ponzi scheme in which the Stanford financial Group offered investors a return on their investments which was higher than market rates. The investors were misled into believing that their investments were made conservatively. Fraud was committed through the issue of certificates of deposit to investors through the Antiguan bank which was a subsidiary of the Stanford Financial Group. These certificates of deposit sold to investors were later discovered to be bogus.

Claims against Stanford’s auditors

Example of finance case study.

1. Finally, using any logical method you can, calculate a valuation for Riley. For Riley’s Supply, Asset Valuation method could be used for calculating the value for the business as limited information is available.

FMV/FA +OB+I=MV

468 +86 + 2718 = $3272

Case Study On Tort Of Negligence In The Lms Vs Chuan Associates Case

How this scenario relates to an area of law taught in introduction to business law.

The tort of negligence is the area of law which this scenario relates to. LMS has threatened to seek legal action against Chuan & Associates to recover damages for the harm suffered because of the approval of financial statements which had material misstatements by the audit firm. Everything 4 Less Limited (E4L) acquisition was a decision based on the information contained in those financial statements and LMS suffered financial loss by relying on them. The statements had overstated the value of the company’s inventories, and this had increased the value of the company during the bid and subsequent acquisition.

The legally important facts in the scenario

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15+ Professional Case Study Examples [Design Tips + Templates]

By Alice Corner , Jan 12, 2023

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

• What is a Case Study?

Business Case Study Examples

Simple case study examples.

• Marketing Case Study Examples

Sales Case Study Examples

• Case Study FAQs

What is a case study?

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

Marketing Case Study Template

A marketing case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A marketing case study typically includes:

• Company background and history
• The challenge
• How you helped
• Specific actions taken
• Visuals or Data
• Client testimonials

Here’s an example of a marketing case study template:

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately. 

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn  how to choose fonts  effectively with our Venngage guide and once you’ve done that.

Upload your fonts and  brand colors  to Venngage using the  My Brand Kit  tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study. 

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Marketing case study examples

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the  accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design. 

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing  because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Case Study Examples Summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case Study FAQ

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers , business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study  from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

• Why do you use our tool or service?
• How often do you use our tool or service?
• What does the process of using our product look like to you?
• If our product didn’t exist, what would you be doing instead?
• What is the number one benefit you’ve found from using our tool?

You might also enjoy:

• 12 Essential Consulting Templates For Marketing, Planning and Branding
• Best Marketing Strategies for Consultants and Freelancers in 2019 [Study + Infographic]

How to write a case study — examples, templates, and tools

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

• Celebrate the customer and make them — not a product or service — the star of the story.
• Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
• Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
• Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
• Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

• Switch from one product or service to another while naming competitors that missed the mark.
• Experience measurable results that are relatable to others in a specific industry.
• Represent well-known brands and recognizable names that are likely to compel action.
• Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

• An engaging headline
• A subject and customer introduction
• The unique challenge or challenges the customer faced
• The solution the customer used to solve the problem
• The results achieved
• Data and statistics to back up claims of success
• A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

• Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
• Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
• Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
• Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
• Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
• Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

• Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
• Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
• Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
• Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
• Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
• Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

• Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
• Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
• Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
• Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

• Think about a few goals you’d like to accomplish with your content.
• Make a list of successful clients that would be strong candidates for a case study.
• Reach out to the client to get their approval and conduct an interview.
• Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

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A case study focuses on a particular unit - a person, a site, a project. It often uses a combination of quantitative and qualitative data.

Case studies can be particularly useful for understanding how different elements fit together and how different elements (implementation, context and other factors) have produced the observed impacts.

There are different types of case studies, which can be used for different purposes in evaluation. The GAO (Government Accountability Office) has described six different types of case study:

1.  Illustrative : This is descriptive in character and intended to add realism and in-depth examples to other information about a program or policy. (These are often used to complement quantitative data by providing examples of the overall findings).

2.  Exploratory : This is also descriptive but is aimed at generating hypotheses for later investigation rather than simply providing illustration.

3.  Critical instance : This examines a single instance of unique interest, or serves as a critical test of an assertion about a program, problem or strategy.

4.  Program implementation . This  investigates operations, often at several sites, and often with reference to a set of norms or standards about implementation processes.

5.  Program effects . This examines the causal links between the program and observed effects (outputs, outcomes or impacts, depending on the timing of the evaluation) and usually involves multisite, multimethod evaluations.

6.  Cumulative . This brings together findings from many case studies to answer evaluative questions. 

The following guides are particularly recommended because they distinguish between the research design (case study) and the type of data (qualitative or quantitative), and provide guidance on selecting cases, addressing causal inference, and generalizing from cases.

This guide from the US General Accounting Office outlines good practice in case study evaluation and establishes a set of principles for applying case studies to evaluations.

This paper, authored by Edith D. Balbach for the California Department of Health Services is designed to help evaluators decide whether to use a case study evaluation approach.

This guide, written by Linda G. Morra and Amy C. Friedlander for the World Bank, provides guidance and advice on the use of case studies.

Expand to view all resources related to 'Case study'

• Broadening the range of designs and methods for impact evaluations
• Case study evaluations - US General Accounting Office
• Case study evaluations - World Bank
• Designing and facilitating creative conversations & learning activities
• Estudo de caso: a avaliação externa de um programa
• Evaluation tools
• Methods for monitoring and evaluation
• Reflections on innovation, assessment and social change processes: A SPARC case study, India
• Toward a listening bank: A review of best practices and the efficacy of beneficiary assessment
• Using case studies to do program evaluation

'Case study' is referenced in:

• Week 32: Better use of case studies in evaluation

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Using Views in Compose

You can include an Android View hierarchy in a Compose UI. This approach is particularly useful if you want to use UI elements that are not yet available in Compose, like AdView . This approach also lets you reuse custom views you may have designed.

To include a view element or hierarchy, use the AndroidView composable. AndroidView is passed a lambda that returns a View . AndroidView also provides an update callback that is called when the view is inflated. The AndroidView recomposes whenever a State read within the callback changes. AndroidView , like many other built-in composables, takes a Modifier parameter that can be used, for example, to set its position in the parent composable.

@Composable fun CustomView() { var selectedItem by remember { mutableStateOf(0) } // Adds view to Compose AndroidView( modifier = Modifier.fillMaxSize(), // Occupy the max size in the Compose UI tree factory = { context -> // Creates view MyView(context).apply { // Sets up listeners for View -> Compose communication setOnClickListener { selectedItem = 1 } } }, update = { view -> // View's been inflated or state read in this block has been updated // Add logic here if necessary // As selectedItem is read here, AndroidView will recompose // whenever the state changes // Example of Compose -> View communication view.selectedItem = selectedItem } ) } @Composable fun ContentExample() { Column(Modifier.fillMaxSize()) { Text("Look at this CustomView!") CustomView() } } InteroperabilityAPIsSnippets.kt

AndroidView with view binding

To embed an XML layout, use the AndroidViewBinding API, which is provided by the androidx.compose.ui:ui-viewbinding library. To do this, your project must enable view binding .

@Composable fun AndroidViewBindingExample() { AndroidViewBinding(ExampleLayoutBinding::inflate) { exampleView.setBackgroundColor(Color.GRAY) } } InteroperabilityAPIsSnippets.kt

AndroidView in Lazy lists

If you are using an AndroidView in a Lazy list ( LazyColumn , LazyRow , Pager , etc.), consider using the AndroidView overload introduced in version 1.4.0-rc01. This overload allows Compose to reuse the underlying View instance when the containing composition is reused as is the case for Lazy lists.

This overload of AndroidView adds 2 additional parameters:

• onReset - A callback invoked to signal that the View is about to be reused. This must be non-null to enable View reuse.
• onRelease (optional) - A callback invoked to signal that the View has exited the composition and will not be reused again.

@OptIn(ExperimentalComposeUiApi::class) @Composable fun AndroidViewInLazyList() { LazyColumn { items(100) { index -> AndroidView( modifier = Modifier.fillMaxSize(), // Occupy the max size in the Compose UI tree factory = { context -> MyView(context) }, update = { view -> view.selectedItem = index }, onReset = { view -> view.clear() } ) } } } InteroperabilityAPIsSnippets.kt

Fragments in Compose

Use the AndroidViewBinding composable to add a Fragment in Compose. AndroidViewBinding has fragment-specific handling such as removing the fragment when the composable leaves the composition.

Do so by inflating an XML containing a FragmentContainerView as the holder for your Fragment .

For example, if you have the my_fragment_layout.xml defined, you could use code like this while replacing the android:name XML attribute with your Fragment 's class name:

Inflate this fragment in Compose as follows:

@Composable fun FragmentInComposeExample() { AndroidViewBinding(MyFragmentLayoutBinding::inflate) { val myFragment = fragmentContainerView.getFragment<MyFragment>() // ... } } InteroperabilityAPIsSnippets.kt

If you need to use multiple fragments in the same layout, ensure that you have defined a unique ID for each FragmentContainerView .

Calling the Android framework from Compose

Compose operates within the Android framework classes. For example, it's hosted on Android View classes, like Activity or Fragment , and might use Android framework classes like the Context , system resources, Service , or BroadcastReceiver .

To learn more about system resources, see Resources in Compose .

Composition Locals

CompositionLocal classes allow passing data implicitly through composable functions. They're usually provided with a value in a certain node of the UI tree. That value can be used by its composable descendants without declaring the CompositionLocal as a parameter in the composable function.

CompositionLocal is used to propagate values for Android framework types in Compose such as Context , Configuration or the View in which the Compose code is hosted with the corresponding LocalContext , LocalConfiguration , or LocalView . Note that CompositionLocal classes are prefixed with Local for better discoverability with auto-complete in the IDE.

Access the current value of a CompositionLocal by using its current property. For example, the code below shows a toast message by providing LocalContext.current into the Toast.makeToast method.

@Composable fun ToastGreetingButton(greeting: String) { val context = LocalContext.current Button(onClick = { Toast.makeText(context, greeting, Toast.LENGTH_SHORT).show() }) { Text("Greet") } } InteroperabilityAPIsSnippets.kt

For a more complete example, take a look at the Case Study: BroadcastReceivers section at the end of this document.

Other interactions

If there isn't a utility defined for the interaction you need, the best practice is to follow the general Compose guideline, data flows down, events flow up (discussed at more length in Thinking in Compose ). For example, this composable launches a different activity:

class OtherInteractionsActivity : ComponentActivity() { override fun onCreate(savedInstanceState: Bundle?) { super.onCreate(savedInstanceState) // get data from savedInstanceState setContent { MaterialTheme { ExampleComposable(data, onButtonClick = { startActivity(Intent(this, MyActivity::class.java)) }) } } } } @Composable fun ExampleComposable(data: DataExample, onButtonClick: () -> Unit) { Button(onClick = onButtonClick) { Text(data.title) } } InteroperabilityAPIsSnippets.kt

Case study: Broadcast receivers

For a more realistic example of features you might want to migrate or implement in Compose, and to showcase CompositionLocal and side effects , let's say a BroadcastReceiver needs to be registered from a composable function.

The solution makes use of LocalContext to use the current context, and rememberUpdatedState and DisposableEffect side effects.

@Composable fun SystemBroadcastReceiver( systemAction: String, onSystemEvent: (intent: Intent?) -> Unit ) { // Grab the current context in this part of the UI tree val context = LocalContext.current // Safely use the latest onSystemEvent lambda passed to the function val currentOnSystemEvent by rememberUpdatedState(onSystemEvent) // If either context or systemAction changes, unregister and register again DisposableEffect(context, systemAction) { val intentFilter = IntentFilter(systemAction) val broadcast = object : BroadcastReceiver() { override fun onReceive(context: Context?, intent: Intent?) { currentOnSystemEvent(intent) } } context.registerReceiver(broadcast, intentFilter) // When the effect leaves the Composition, remove the callback onDispose { context.unregisterReceiver(broadcast) } } } @Composable fun HomeScreen() { SystemBroadcastReceiver(Intent.ACTION_BATTERY_CHANGED) { batteryStatus -> val isCharging = /* Get from batteryStatus ... */ true /* Do something if the device is charging */ } /* Rest of the HomeScreen */ } InteroperabilityAPIsSnippets.kt

Now that you know the interoperability APIs when using Compose in Views and vice versa, explore the Other considerations page to learn more.

Recommended for you

• Note: link text is displayed when JavaScript is off
• Other considerations
• Side-effects in Compose
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Content and code samples on this page are subject to the licenses described in the Content License . Java and OpenJDK are trademarks or registered trademarks of Oracle and/or its affiliates.

Last updated 2024-03-25 UTC.