business plan template for fashion stylist

How to Write a Fashion Business Plan in 10 Easy Steps

• Published: May 28, 2023
• By: Yellowbrick

Find Your Fashion Niche

Executive summary: give ‘em the runway rundown, company description: flaunt your brand’s personality, market analysis: study your style scene, product line: show off your fashion forwardness, marketing and sales strategy: work that catwalk, operational plan: behind the seams, management and organization: assemble your style squad, financial projections: crunching the couture numbers, appendices: the cherry on top, a runway-ready business plan.

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Fashion Business Plan Template

Written by Dave Lavinsky

Fashion Business Plan

You’ve come to the right place to create your Fashion business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their fashion companies.

Fashion Business Plan Example

Below is a template to help you create each section of your Fashion Brand business plan.

Executive Summary

Business overview.

Chic & Timeless is a startup fashion company based in Los Angeles, California. The company is founded by Elizabeth Miller, an experienced fashion designer who has gained a reputation for creating elegant, timeless pieces for celebrity clients. For the past ten years, Elizabeth has worked as a designer for a local boutique, learning the ropes in regards to client communication and business management. Now that Elizabeth has gained experience and a presence in the industry, she is ready to start her own company, Chic & Timeless. Elizabeth is confident that her fashion design experience combined with her organization and communication skills, will enable her to run a profitable fashion company of her own. Elizabeth is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a fashion boutique business – sales and marketing, budgeting and financial reporting, customer service, production, distribution, and quality control.

Chic & Timeless will provide clients with high-end, timeless fashion pieces that can be worn for years to come. Chic & Timeless will operate a brick-and-mortar boutique in Los Angeles for clients who prefer to shop in-store to receive tailored, personalized service. The Company will also run an online shop where customers from around the world can purchase pieces to be shipped to their homes.

Product Offering

The following are the types of products that Chic & Timeless will sell:

• Shirts & Blouses
• Pants & Skirts
• Shoes & Accessories
• Dress Shirts

Customer Focus

Chic & Timeless will target men and women in the Los Angeles area with disposable incomes. The Company will target individuals who are looking for quality made, wear for life pieces that never go out of style. No matter the customer, Chic & Timeless will deliver the best communication, service, and accessible fashion.

Management Team

Chic & Timeless will be owned and operated by Elizabeth Miller. Elizabeth is a graduate of California University with a degree in Fashion Design. She has over ten years of experience working as a fashion designer for another local boutique. Elizabeth will be the Company’s Chief Executive Officer and Lead Designer. She will oversee the design process from sourcing materials to ensuring finished goods are of the best quality possible.

Elizabeth has recruited a former colleague, Ashley Garcia, to be the Company’s Chief Operating Officer and help oversee Chic & Timeless’ business operations. Ashley has a Master’s degree in Business Administration and several years of experience managing a fashion boutique. Ashley will handle the day-to-day store operations managing the sales team, finances, and client relationships.

Elizabeth and Ashley have recruited an experienced marketing director, William Martin, to become a member of the Chic & Timeless management team. William is a graduate of the University of Minnesota with a Master’s degree in Marketing. Elizabeth and Ashley rely on William’s expertise to execute the Company’s marketing plan and advertising strategies.

Success Factors

Chic & Timeless will be able to achieve success by offering the following competitive advantages:

• Skilled team of fashion designers and customer experience experts who will ensure each piece is of excellent quality and each client is satisfied with their purchase and shopping experience.
• Chic & Timeless gives customers multiple ways to shop by maintaining an exclusive brick-and-mortar boutique and an online store that will reach a wider audience.
• The Company offers one of a kind pieces with simple, chic designs and materials that can be worn for life.

Financial Highlights

Chic & Timeless is seeking $800,000 in debt financing to launch its fashion business. The funding will be dedicated towards securing the boutique and purchasing equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Boutique build-out: $340,000
• Equipment, supplies, and materials: $280,000
• Three months of overhead expenses (payroll, utilities): $160,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Chic & Timeless.

Company Overview

Who is chic & timeless.

Chic & Timeless is a newly established fashion company in Los Angeles, California. Chic & Timeless will be the first choice for quality made, timeless fashion pieces that can be worn for years to come. Chic & Timeless will operate a brick-and-mortar boutique in Los Angeles for clients who prefer to shop in-store to receive tailored, personalized service. The Company will also run an online shop where customers from around the world can purchase pieces to be shipped to their homes.

Chic & Timeless will be able to guarantee the quality and longevity of its pieces thanks to the latest and most innovative fashion design and manufacturing technology and a stringent quality control process. Chic & Timeless only uses high quality, sustainable materials and fabrics for its pieces. The Company’s team of highly qualified professionals experienced in fashion design and customer service will ensure all clients have a great shopping experience and receive only the highest quality apparel.

Chic & Timeless History

Chic & Timeless is owned and operated by Elizabeth Miller, an experienced fashion designer who has gained a reputation for creating elegant, timeless pieces for celebrity clients. For the past ten years, Elizabeth has worked as a designer for a local boutique, learning the ropes in regards to client communication and business management. Now that Elizabeth has gained experience and a presence in the industry, she is ready to start her own company, Chic & Timeless. Elizabeth is confident that her fashion design experience combined with her organization and communication skills, will enable her to run a profitable fashion company of her own. Elizabeth is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a fashion business – sales and marketing, budgeting and financial reporting, customer service, production, distribution, and quality control.

Since incorporation, Chic & Timeless has achieved the following milestones:

• Registered Chic & Timeless, LLC to transact business in the state of California.
• Has identified three potential retail spaces for rent on Rodeo Drive.
• Reached out to numerous contacts to include fashion designers, celebrity clients, friends, and family members to help spread the word about the new company.
• Began recruiting a staff of accountants, fashion designers, and sales personnel to work at Chic & Timeless.

Chic & Timeless Services

Industry analysis.

The global fashion industry is a $1.7 trillion market and the United States fashion industry is an estimated $370 billion market. According to industry statistics, the United States is the country that spends the most on fashion worldwide. The average amount spent on clothing per capita is $819 per year. Last year, people in the U.S. purchased an estimated 17 billion pieces of apparel. China is the next biggest fashion consumer after the U.S. China’s per capita apparel spending is equivalent to USD $257 per year.

The fashion industry can be broken down into segments by gender. The global womenswear segment is valued at $800 billion and is expected to grow by 5% over the next five years. The global menswear segment is valued at $483 million.

One of the biggest challenges and opportunities for the fashion industry is the impact fast fashion has on the environment. The fashion industry is responsible for about 10% of the world’s carbon emissions. Additionally, synthetic materials are responsible for over 35% of the plastic microfibers in the oceans. Industry operators who use sustainable materials and processes are more likely to enjoy success long term versus the fast fashion operators as consumers’ preferences are increasingly favoring eco-friendly brands.

Customer Analysis

Demographic profile of target market.

Chic & Timeless will primarily target men and women in the Los Angeles area with disposable incomes. A secondary target will be fashionable consumers worldwide. The Company will target individuals who are looking for quality made, wear for life pieces that never go out of style. No matter the customer, Chic & Timeless will deliver the best communication, service, and accessible fashion.

The precise demographics for Los Angeles, California are:

Customer Segmentation

Chic & Timeless will primarily target the following customer profiles:

• High income earners between the ages of 21-65
• Men and women who prefer premium, wear for life pieces
• Customers who prefer apparel made from sustainably sourced materials

Competitive Analysis

Direct and indirect competitors.

Chic & Timeless will face competition from other companies with similar business profiles. A description of each competitor company is below.

Statements & Staples

Statements & Staples is one of the fastest growing sustainable fashion companies in the area with multiple boutique stores in California. The company is owned and operated by Susan Smith, an accomplished clothing designer who has been creating high end apparel for celebrities for over two decades. Statements & Staples is the go-to shop for one of a kind clothing and a tailored shopping experience. The company specializes in formal wear and couture pieces made by hand. Each design is produced in extremely limited quantities to ensure exclusivity.

Trending Now Fashion

Trending Now Fashion is a small fashion boutique located in Los Angeles, California. The company was founded in 2013 by Megan Johnson, a fashion design student at the University of California. Megan operates one boutique in LA and maintains an online shop where she sells her designs to customers around the world. Trending Now Fashion focuses on using only sustainably sourced materials and creating eco-friendly apparel in the latest trends and styles. The company targets Gen Z and millennials who want to stay on top of fashion trends while also making purchase choices that will have a positive impact on the environment.

Tiffanie’s Fashion Boutique

Tiffanie’s Fashion Boutique is a new fashion company with a retail shop on Rodeo Drive. Tiffanie’s sells high-end fashion and accessories in limited quantities. The company specializes in wear for life apparel that is expertly tailored. Clients come to Tiffanie’s for a personalized shopping experience and one of a kind pieces. Tiffanie also takes custom orders where clients can have something specially made just for them. The company only uses sustainable materials and ethical production operations.

Competitive Advantage

Chic & Timeless will be able to offer the following advantages over their competition:

• Skilled team of designers will ensure the highest quality products. Expertly trained customer experience representatives will ensure all clients receive personalized customer service that will exceed their expectations.
• Chic & Timeless provides multiple ways to shop. Customers can come into the boutique or they can shop online and have clothing shipped to them.
• The Company’s sustainable materials are expertly constructed to ensure wear for life quality in every piece.

Marketing Plan

Brand & value proposition.

Chic & Timeless will offer the unique value proposition to its clientele:

• Chic & Timeless provides wear for life pieces that never go out of style.
• The Company creates limited quantities of one of a kind pieces that can’t be found anywhere else.

Promotions Strategy

The promotions strategy for Chic & Timeless is as follows:

Social Media Marketing

The Company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Chic & Timeless maintains an active social media presence with regular updates and fun content to get customers excited about new designs.

Professional Associations and Networking

Chic & Timeless will become a member of professional associations such as the Fashion Association, American Fashion Designers Society, and the California Sustainable Fashion Association. The leadership team will focus their networking efforts on expanding the Company’s sustainable supplier and client network.

Print Advertising

Chic & Timeless will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also invest in professionally designed ads to include in industry magazines and local publications.

Website/SEO Marketing

Chic & Timeless will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and display the Company’s current collections. The website will also list information on the Company’s events and promotions.

The marketing director will also manage Chic & Timeless’ website presence with SEO marketing tactics so that when someone types in a search engine “Los Angeles sustainable fashion” or “fashion boutique near me”, Chic & Timeless will be listed at the top of the search results.

The pricing of Chic & Timeless will be high-end due to the quality of the materials used and the nature of the sustainable production process. Clients will feel they receive great value for their money with one of a kind, wear for life pieces.

Operations Plan

The following will be the operations plan for Chic & Timeless.

Operation Functions:

• Elizabeth Miller will be the CEO and Lead Fashion Designer. She will oversee the design and production process. Elizabeth has spent the past year recruiting the following staff:
• Ashley Garcia – Chief Operating Officer who will manage the day-to-day store operations including overseeing the sales staff and customer relationship management.
• Susan Smith – Accountant who will provide all accounting, tax payments, and monthly financial reporting.
• William Martin – Marketing Director who will oversee all marketing strategies for the Company and manage the website, social media, and outreach.
• Jennifer Jones – Quality Control Manager who will oversee all inspections of products to ensure quality standards are met.

Milestones:

Chic & Timeless will have the following milestones complete in the next six months.

12/1/2022 – Finalize lease to rent the boutique space.

12/15/2022 – Finalize personnel and staff employment contracts for the Chic & Timeless management team.

1/1/2023 – Begin build-out of the boutique, purchase equipment, and start design and production operations.

1/15/2023 – Begin networking at industry events and implement the marketing plan.

2/15/2023 – Finalize contracts for suppliers and distribution partners.

3/15/2023 – Chic & Timeless officially opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Chic & Timeless are the fees charged to customers in exchange for the Company’s products. When it comes to pricing, the Company will charge high-end prices in line with the industry average and based on the cost of goods.

The cost drivers will be the overhead costs required in order to staff a fashion business. The expenses will be the payroll cost, utilities, equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of pieces sold per month: 150
• Average fees per month: $30,000
• Overhead costs per year: $640,000

Financial Projections

Income statement, balance sheet, cash flow statement, fashion company business plan faqs, what is a fashion company business plan.

A fashion company business plan is a plan to start and/or grow your fashion company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your fashion company business plan using our Fashion  Business Plan Template here .

What are the Main Types of Fashion Companies?

There are a number of different kinds of fashion companies , some examples include: Fast Fashion, Haute Couture, and Bespoke Tailoring.

How Do You Get Funding for Your Fashion Company Business Plan?

Auto repair companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a fashion designer business plan and a fashion brand business plan.

Where Can I Get a Fashion Business Plan PDF?

You can download our free fashion business plan template PDF here . This is a sample fashion business plan template you can use in PDF format.

Other Helpful Business Plan Templates

Ecommerce Business Plan Template Clothing Store Business Plan Template Retail Business Plan Template Clothing Line Business Plan Template

Fashion Business Plan Template [Updated 2024]

Fashion Business Plan Template

If you want to start your own Fashion Company or expand your current business, you need a business plan.

The following Fashion business plan template gives you the key elements to include in a winning business plan. In addition to this template, conducting research on the fashion industry will help you better understand the business, identify your target market and help implement a smart marketing plan and strong financial plan.

You can download our Fashion Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of an example Fashion business plan template. This template can be used for a clothing business, fashion designers, a clothing line business plan and/or any type of fashion company business plans.

I. Executive Summary

II. Company Overview

III. Industry Analysis

IV. Customer Analysis

V. Competitive Analysis

VI. Marketing Plan

VII. Operations Plan

VIII. Management Team

IX. Financial Plan

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Fashion Business Plan Outline

• Website Design & Development Services
• Startup Branding
• Paid Marketing
• Organic Marketing
• Market Research
• Business Plans
• Pitch Decks
• Financial Forecast
• Industry Market Research Reports
• Social Media & Website Guides
• Case Studies
• Services Marketing Website Design & Development Services Startup Branding Paid Marketing Organic Marketing Consulting Market Research Business Plans Pitch Decks Financial Forecast
• About Resources Articles Templates Industry Market Research Reports Social Media & Website Guides Case Studies Team

Fashion Stylist Business Plan Template

Explore Options to Get a Business Plan.

Are you interested in starting your own Fashion Stylist Business?

Introduction

Global market size, target market, business model, competitive landscape, legal and regulatory requirements, financing options, marketing and sales strategies, operations and logistics, human resources & management.

Free Hair and Beauty Salon Sample Business Plan PDF

Elon Glucklich

6 min. read

Updated February 7, 2024

Looking for a free,  downloadable hair and beauty salon sample business plan Word doc  or  PDF  to help you create a business plan of your own? Bplans has you covered.

Keep in mind that you don’t need to find a sample business plan that exactly matches your business. Whether you’re launching an upscale, full-service salon in a bustling city or a neighborhood barbershop, the details will be different, but the bones of the plan will be the same.

Are you writing a business plan for your salon because you’re seeking a loan? Is your primary concern building a clear roadmap for growth? Either way, you’re going to want to edit and customize it so it fits your particular company.

No two salons are alike. Your business model will be different if you’re renting space to independent hairstylists, rather than taking on employees, for example. So take the time to create your own financial forecasts and do enough market research so you have a solid plan for success.

• What should you include in a hair and beauty salon business plan?

Your hair and beauty salon business plan doesn’t need to be hundreds of pages—keep it as short and concise as you can. You’ll probably want to include each of these sections:

• Executive summary
• Company summary and funding needs
• Products and services
• Marketing plan
• Management team
• Financial plan

One of the things that makes a salon business plan different from some service-based business plans is that you might decide to offer a combination of products and services.

Maybe you’ll sell shampoo, beard oil, or other cosmetics and beauty products, in addition to offering services like haircuts, manicures, or massages. If that’s the case, make sure you include your ideas for upselling products to customers to increase the value of every appointment you book.

Here’s an example of a salon business plan outline.

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• The 7 elements of an effective hair and beauty salon business plan

1. Executive Summary

The  executive summary  provides a high-level overview of your business plan. It should outline the objectives of your hair and beauty salon, such as to offer high-quality services, to expand the client base, or to break into a new market.

Your salon’s mission statement should describe its purpose and what sets it apart from competitors. For example, you may aim to offer a personalized experience for each customer or provide eco-friendly hair and beauty services.

The keys to success are the factors that will help your salon thrive. These may include a prime location, hiring experienced staff, excellent customer service, or a unique product and service range.

2. Company Summary and Funding Needs

The company summary offers a detailed overview of your salon, including its legal structure , location, and history. Also, it highlights your salon’s funding needs if you are seeking financial support.

Clearly state how much funding you need, what you will use it for, and how it will benefit the salon. For instance, you may need funds to renovate the premises, purchase equipment, or boost marketing efforts.

3. Salon Products and Services

This section should detail the products and services your hair or beauty salon will offer. These may include haircuts, hair treatments, manicures, pedicures, massages, and beauty treatments.

If you plan to retail beauty products such as shampoos, conditioners, or skin care items, include this information too. Highlight any unique services or products that differentiate your salon from competitors.

4. Salon Marketing Plan and Analysis

Your marketing plan should outline the strategies you will use to attract and retain customers. These strategies might include social media advertising, loyalty programs, partnerships with local businesses, and special promotions.

Additionally, you should conduct a thorough market analysis. Understand your target customers, their preferences, and their spending habits. Identify your competitors, their strengths and weaknesses, and how you can differentiate your salon.

5. Salon Management Team

The management team section provides information about the salon’s key personnel. This could include the salon owner, managers, stylists, beauticians, and other staff members. Highlight their roles, responsibilities, qualifications, and experience.

If you plan to rent chairs to independent stylists rather than hiring employees, describe how this arrangement will work and the advantages it offers for your business.

6. Financial Plan and Forecasts

Your financial plan should present detailed financial projections, including revenue, costs, and profitability. Include a cash flow statement, income statement, and balance sheet. This section should clearly demonstrate the salon’s potential profitability and financial viability.

Also, outline your pricing strategy. How have you priced your services and products, and how do these prices compare with competitors? What are your wage costs, and how will they affect your profitability?

7. Appendix

The appendix includes any additional supporting documents that complement your business plan. This might be market research data, lease agreements, employee contracts, or licensing and permit documents.

While not always necessary, the appendix can provide valuable context and proof to support your business plan’s content.

• Crafting a Successful Salon Business Plan: Key Considerations

Understanding your target clientele’s needs is crucial to writing a hair or beauty salon business plan that you can put into action. To ensure your business plan is the foundation of a growing operation rather than just checking boxes, ask yourself whether you’re taking these considerations into account.

1. Comprehensive Services Offering

In the beauty industry, customer preferences vary significantly, and staying versatile in your offerings can help cater to a broader clientele. Include a wide range of services that cater to different demographics. You may also consider offering unique or specialized services that distinguish your salon from others.

2. Pricing Strategy

Pricing can make or break your salon. Competitive pricing attracts customers, but your pricing should also cover your costs and ensure profitability. Effective market research can help you understand the average cost of services in your area, which you can use to set your prices competitively.

3. Salon Atmosphere

The ambiance of a salon plays a significant role in attracting and retaining customers. Consider factors like décor, cleanliness, and customer service when planning your salon.

4. Staff Training and Expertise

Quality service is crucial in the hair and beauty industry since word-of-mouth exposure from existing clients is a major driver of new business. Investing in ongoing staff training ensures that your team stays updated with the latest trends, techniques, and customer service skills.

5. Digital Presence

Although word of mouth is one business driver, many of today’s customers research online before visiting a salon. Having a strong online presence, including a well-designed website, effective search engine optimization and active social media accounts, can significantly boost your business.

• Download your free hair and beauty salon sample business plan PDF

Download this  hair and beauty salon sample business plan PDF  for free right now, or visit Bplans’ gallery of more than  550 sample business plans  if you’re looking for more options.

There are  plenty of reasons  salon business owners can benefit from  writing a business plan —you’ll need one if you’re seeking a loan or investment.

Even if you’re not seeking funding, the process of thinking through every aspect of your business will help you make sure you’re not overlooking anything critical as you grow.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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Fashion Stylist Marketing Plan Template

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Starting a fashion styling business can be an exciting but challenging endeavor. To stand out in the competitive fashion industry, you need a well-crafted marketing plan that showcases your unique style and attracts potential clients. That's where ClickUp's Fashion Stylist Marketing Plan Template comes in handy!

With this template, you can:

• Define your target audience and create tailored marketing strategies to reach them effectively
• Plan and schedule social media campaigns, blog posts, and email marketing to build brand awareness
• Track the success of your marketing efforts and make data-driven decisions to optimize your strategy

Whether you're just starting out or looking to level up your fashion styling business, this template will help you create a rock-solid marketing plan that sets you apart from the rest. Get started today and unleash your fashion styling prowess!

Benefits of Fashion Stylist Marketing Plan Template

A Fashion Stylist Marketing Plan Template can provide numerous benefits for fashion stylists looking to grow their business and establish their brand in the industry. Here are just a few advantages of using this template:

• Strategic Promotion: The template helps you create a comprehensive marketing plan to strategically promote your fashion styling services and attract potential clients.
• Targeted Audience: By defining your target audience and understanding their needs, the template helps you tailor your marketing efforts to reach the right people.
• Brand Establishment: With the template, you can develop a strong brand identity and positioning that sets you apart from competitors and establishes your credibility in the fashion industry.
• Marketing Channels: The template guides you in identifying the most effective marketing channels to reach your target audience, whether it's through social media, fashion events, or collaborations.
• Growth Opportunities: By analyzing market trends and competition, the template helps you identify growth opportunities and develop strategies to capitalize on them.
• Budget Allocation: You can efficiently plan your marketing budget and allocate resources effectively to maximize your return on investment.
• Measurable Results: The template enables you to set measurable goals and track the success of your marketing campaigns, allowing you to make data-driven decisions for continuous improvement.

Main Elements of Fashion Stylist Marketing Plan Template

For fashion stylists looking to create an effective marketing plan, ClickUp's Fashion Stylist Marketing Plan template has got you covered. Here are the main elements of this template:

• Custom Statuses: Keep track of the progress of your marketing tasks with 6 different statuses including Cancelled, Complete, In Progress, Needs Input, Planned, and To Do. Easily visualize the status of each task and stay on top of your marketing plan.
• Custom Fields: Utilize 6 custom fields such as Quarter, Task Type, Impact, Progress, Percent Completion, and Effort to add specific details to your tasks. Capture important information and measure the progress of your marketing efforts.
• Custom Views: Access your marketing plan in 5 different views, including Key Results, Timeline, Getting Started Guide, Objectives, and Progress Board. Each view offers a unique perspective and helps you stay organized throughout the marketing process.
• Collaboration Tools: Collaborate seamlessly with your team using ClickUp's features like task comments, file attachments, and mentions. Keep everyone on the same page and ensure a smooth execution of your marketing plan.

How to Use Marketing Plan for Fashion Stylist

If you're a fashion stylist looking to create a marketing plan to promote your services, follow these five steps using the Fashion Stylist Marketing Plan Template in ClickUp:

1. Define your target audience

The first step in creating an effective marketing plan is to identify your target audience. Determine who your ideal clients are, their demographics, and their specific fashion needs. This will help you tailor your marketing efforts to attract the right clientele.

Use custom fields in ClickUp to categorize your target audience based on factors like age, location, and fashion preferences.

2. Set marketing goals

Next, establish clear and measurable marketing goals that align with your overall business objectives. Do you want to increase brand awareness, generate leads, or boost client retention? Setting specific goals will guide your marketing strategies and help you track your progress.

Create tasks in ClickUp to outline your marketing goals and set deadlines for achieving them.

3. Develop your marketing strategies

Now it's time to determine the best marketing strategies to reach your target audience and achieve your goals. Consider tactics such as social media marketing, influencer collaborations, email campaigns, and fashion events. Choose strategies that align with your brand and resonate with your target audience.

Use the Board view in ClickUp to create cards for each marketing strategy and track their progress.

4. Implement your marketing plan

With your strategies in place, it's time to put your plan into action. Start by scheduling and executing your marketing campaigns, creating engaging content, and reaching out to potential clients. Be consistent in your messaging and monitor the results to identify what's working and what needs adjustment.

Use the Calendar view in ClickUp to schedule and manage your marketing activities, ensuring that everything is organized and on track.

5. Measure and analyze your results

To determine the effectiveness of your marketing efforts, regularly measure and analyze key metrics such as website traffic, social media engagement, lead generation, and client conversions. This data will help you identify areas of improvement and make informed decisions for future marketing campaigns.

Use Dashboards in ClickUp to visualize and track your marketing metrics, allowing you to easily monitor your progress and make data-driven decisions.

By following these five steps and utilizing the Fashion Stylist Marketing Plan Template in ClickUp, you'll be well-equipped to create a comprehensive marketing plan that drives success for your fashion styling business.

Get Started with ClickUp’s Fashion Stylist Marketing Plan Template

Fashion stylists, specifically entrepreneurs or individuals starting their own fashion styling businesses, can use this Fashion Stylist Marketing Plan Template to strategically promote themselves and their services, attracting potential clients and establishing their brand in the fashion industry.

To get started, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful marketing plan:

• Use the Key Results View to set and track your marketing goals and objectives
• The Timeline View will help you plan out your marketing activities and deadlines
• Refer to the Getting Started Guide View for a step-by-step process to create your marketing plan
• The Objectives View will help you define your target audience, brand positioning, and unique selling points
• Use the Progress Board View to track the progress of your marketing activities and campaigns
• Organize tasks into six different statuses: Cancelled, Complete, In Progress, Needs Input, Planned, To Do, to keep track of progress
• Update statuses as you work on your marketing plan to stay organized and keep team members informed

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Beauty Salon Business Plan Template

If you want to start a beauty salon business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their beauty salons.

Below are links to each section of an example beauty salon business plan template:

Next Section: Executive Summary >

Beauty Salon Business Plan FAQs

What is the easiest way to complete my beauty salon business plan.

Growthink's Ultimate Salon Business Plan Template allows you to quickly and easily complete your salon or beauty bar business plan.

Where Can I Download a Beauty Salon Business Plan PDF?

You can download our  beauty salon business plan sample pdf  here.

Our beauty salon business plan PDF template is a free resource to help you get started on your own business plan. This is a business plan template you can use in PDF format for a beauty bar or salon.

What Is a Salon Business Plan or Beauty Bar Business Plan?

A business plan provides a snapshot of your salon as it stands today, and lays out your growth plan for the next five years. It explains your business’s goals, business model, the type of services you will offer (beauty services, spa services, nail services, skin care services and/or hair salon services), management team, target market, and a marketing plan for the many ways you can reach new and existing clients. It also includes market research to support your plans and allow you to find the perfect salon location.

A comprehensive financial plan is also key to include so you can show investors the potential viability of your business.

Why Do You Need a Business Plan for a Beauty Salon?

If you’re looking to start a beauty bar or salon or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your new salon in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

What Are the Sources of Funding for a Beauty Salon?

With regards to funding, the main sources of funding for a new beauty salon are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional salon business plan. Such a plan will give them the confidence that you can successfully and professionally operate your own business.

The second most common form of funding for any type of salon is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. 

This is all true for a new salon business plan or a plan to grow an existing salon business.

BEAUTY SALON BUSINESS PLAN OUTLINE

• Beauty Salon Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Beauty Salon Business Plan Summary

Other Helpful Business Plan Articles & Templates

Sample Fashion Stylist Business Plan

Fashion company business plan sample.

Are you looking for the requirement needed to start a fashion company? There are so many things to know when it comes to starting a fashion company that will yield a steady flow of income hence fetch you profit.

You never can tell, you can get to the top and become the next designer brand with a superstar struggling to pay thousands of dollars for your products, but how then can you go about starting your own fashion company?

GUIDE:  HOW TO START A CLOTHING LINE BUSINESS

Here are the necessary steps on what is needed to start a fashion company that might end up becoming the next top brand in the fashion world.

• Get Your Mindset Ready

The aims and objectives of building a rewarding business are all the same across the globe irrespective of the business idea or opportunity you are pursuing if you lack or fail to pull your mindset together, never will you meet, find or see success.

Ask yourself why you want to start a fashion company.

Are you planning to venture into the fashion company all in the name of passion, fame, money, or what? Your ability to have the right mindset required you to understand that “success” is not something that will just evolve in a day; it is never an overnight venture.

Guide: How to Start a Quilt Shop Business

You should be able to tackle business challenges and stiff competition in the fashion industry. Your ability to get your mindset ready will play a significant role in your fashion company.

• Sound Knowledge of the Fashion Industry

One of those factors that keeps a fashion company soaring high is the ability of the manager to understand every glimpse of trends in the industry. Be informed that the fashion industry keeps changing over time; just like a flash, the trend comes and goes.

For you to make it in your fashion business, it is a must you thoroughly know and understand your prospects’ taste. It is pertinent you possess the skill and ability to perceive trends weeks before it gets to the labor market.

SEE: GUIDE TO STARTING A JEANS COMPANY

Above all, you must be flexible and creative in your tactics, only with this you can get your deserved reward in a fashion company.

• Conduct a Market Survey

Another important factor to consider in starting a fashion company is that you need to carry out a market survey to enable you to understand your potential and seasonal customer’s preference, tastes, and expectations.

This is important because the fashion industry is dynamic, it changes almost every day so, you need to keep up with the new trends in the fashion section.

Carrying out a market survey will also prevent you from going in the wrong and old lawn. For example, sewing spring fashion designs when it’s summer already. Thus, you need to conduct a market survey to keep track, keep up with the latest trends, and be fashion-forward to know which design is hot and which design is outdated.

• Write a Fashion Business Plan

Just like in any startup business, your fashion company needs a business plan. For your fashion company to be successful, you have to know your target audience and identify the kind of products they patronize the most.

To be contained in your fashion company business plan is the kind of fashion company you wish to establish, a list of materials you will need to run the fashion business, the projected operations cost over the year, analyses of the fashion company needed manpower, many employees to hire, etc.

SEE: Guide to Starting an Embroidery Business Plan

Ensure you organize your company plans and indicate possible constraints. Employ the service of an expert on your business plans and seek advice from reputable entrepreneurs in the lucrative fashion industry.

• Build a Brand and Create a Logo

Ensure that you pick a fashion brand name that is creative, arresting, catchy, and unique for your company.

Like renowned Ralph Lauren, reputable Kenneth Cole, Calvin Klein, and others. You can use your name also as your fashion company name. After you must have chosen a brand name, you then need to create a logo around it.

Make sure that the logo reflects and portray the philosophical nature of the company brand.

• Register your Fashion Company Plus your Trademark

Worthy of mention is going for the fashion company registration at the delegated authority, this will guide you against any future attack from the government, and you should remember to trademark your fashion company brand name to protect your fashion brand from copycats as well as owning the copyright of your various clothing designs.

This will help you to mitigate against any form of copyright infringement, intellectual theft, brand infringement, piracy, and others.

• Design your First Cloth

The most striking part of the steps to follow when you want to start a fashion company is designing your first set of clothes. Draw sketches of the intended clothes and decide which among them will fit into your collection.

Choose items that have domestic looking and appeal to your potential customers as a reference to the collection. This is an incredible tip on how to start a fashion company so, ensure that the designer clothes are trendy and fit the right look of the season you are planning to release them.

But before releasing them, do test the potential of your fashion company by showing your first designs to your family and friends who are fashion savvy and understand very well garment design and manufacturing for some constructive criticisms.

• Advertise your Fashion Company

You need to plan thoroughly and carefully strategize how you are going to break into the fashion market and get your target customers to patronize your brand since you are entirely new in the fashion industry.

An important requisite is to start promoting your fashion company online by creating a page on several social media sites there are lots of people- including your potential customers- who will notice your product.

Also, you can advertise your clothes by giving it out for free to celebrities and you can pay for advertisements on radio, TV, newspapers, magazines, and the likes which your target prospects are reading.

And the last thing you are to do to get started in the fashion industry is to Network. Never see your competitor as your enemy, but see them as your friend. Networking is a strong pillar in the fashion business so you are expected to know as many people as you can as this will help you to make extra sales.

Consider attending fashion shows and industry events to meet and relate to many people as possible in the fashion industry. Also, networking can move you closer to the professionals in the fashion business who will be willing to give you some tricks to help you out in the fashion company.

FASHION COMPANY BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting a fashion business.

Fashion has become an everyday part of our lives with wide applications. This is a multi-billion dollar industry that provides livelihoods for millions while also making it possible for people to express their individuality in a variety of ways. Fashion is a broad term that encapsulates several industries such as the beauty care industry, the clothing industry, the makeup industry, and many more.

Starting a fashion business requires that you have a proper plan in place for bringing your desires to fruition.

A business plan is one of such requirements as it contains the blueprint for your entire business idea. Rushing a plan can be equally disastrous as not having a plan at all. This is why you need to take your time when writing this document. This small fashion business plan sample offers a guide on how to write a good plan for your intended business. By using this as a template, your chances of success are greatly increased.

Executive Summary

Fashion for All is a fashion business that handles the supply of a variety of fashion supplies for smaller businesses. In other words, we are a wholesale supplier of high-quality fashion wares and accessories to smaller businesses.

Located in Bronx, New York, our supplies include women’s clothing, shoes, bags, makeup, and men’s pants and shirts.  We have a network of reputable manufacturers who allow an attractive profit margin which allows us to make good profits.

We are conscious of the quality of our products, hence, we believe that only the best is good enough for our esteemed clients. To maintain our reputation, we go the extra mile in choosing our suppliers. We only work with reputable suppliers who share the same philosophy as ours which is absolute customer satisfaction. We are determined to create a formidable brand name reputed for quality, hence we believe we should spare no effort in achieving this.

Fashion for All is a business concept developed by Margaret Price with the sole purpose of competing favorably in the fashion industry by forming alliances with major manufacturers as distributors for their products. The business will function as a Limited Liability Company.

Mission Statement

At Fashion for All, we seek to establish a thriving business that will see us beat off competition through the valuable partnerships we enter into with formidable fashion names. We also realize the importance of a brand to business.

Hence we are determined and focused on building a reputable brand known for quality by sourcing only the best.

Vision Statement

There are major players in every sector of the fashion industry. We see this as an opportunity as we believe they would complement our efforts by forging a partnership that will see us achieving a win-win situation where both parties are satisfied at the end of the day.

Within 8 years of commencing business, we plan on expanding our services to spread beyond the Bronx to other major cities within New York and ultimately to spread our services to cover every state in the long term.

Sales Projection

With the many opportunities available in the fashion industry, we have examined the fashion industry by researching the profitability and opportunity for our business. This three-year profit growth plan has returned cheering news, as we will witness a healthy growth in sales resulting in a steady climb in our profits.

The table below shows the results obtained;

• First Year $200,000.00
• Second Year $600,000.00
• Third Year $950,000.00

Financing for our business will come from two main sources. These include savings from which the sum of $120,000.00 has been realized, while the remaining required sum of $380,000.00 will be raised from debt financing arrangements entered into with financial institutions of which the owner is a client. We are only interested in low-interest loans within the range of 2 to 3%.

Publicity and Advert Strategy

Attracting impressive patronage will require doing the work required. We realize the importance of this to the success of our business, hence our decision to adopt a variety of ways to market our products.

First, we will have a functional website with a list of all our services provided. The design will be such that it will be user-friendly and easy to navigate. Clients can easily place their orders online. The print and electronic media channels are yet an effective way of spreading the word about our services. we will pay for these adverts to run for a reasonable length of time.

Social media channels are also very crucial to attracting patronage. Hence we will be very active in these media which will include Facebook, Twitter, and Instagram. Billboards will be mounted at strategic locations to create the needed awareness in addition to the printing and distribution of fliers. We will not overlook an age-long advert/marketing strategy which is word of mouth marketing. This will be targeted at our satisfied clients to help spread the word.

Payment Channels

We will be integrating a variety of payment options to attract our clients to patronize our services with more ease.

This will curb cases where clients are frustrated due to the limited payment options available for most businesses.

Here, we will be receiving cash payments, receipts of cheques, bank transfers, electronic/mobile banking, and POS among others which will be subsequently added.

SEE: Writing a Beauty Supply Store Business Plan

These are important requirements a business plan should contain. By using this as a template or guide, you can provide information relevant to your business which will result in a well-thought-out and well-written plan that will result in a well-run business. It is important to note that without proper implementation, your plan will not result in any tangible results.

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Personal Styling Business

Back to All Business Ideas

How to Start a Personal Styling Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 13, 2023 Updated on May 7, 2024

Investment range

$500 - $1,800

Revenue potential

$52,000 - $156,000 p.a.

Time to build

Profit potential

$46,800 - $140,400 p.a.

Industry trend

Do you turn heads when you enter a room because of your unique style? If you make people green with envy, you could turn that into another kind of green with your own personal styling business. 

Nowadays, younger folks looking to be seen as stylish and trendy often turn to personal stylists for tips on fashion, hair, makeup and accessories. So if you’ve got great ideas, you could help countless people feel more confidence while making a good living. 

But in addition to impeccable fashion sense, getting there will require some serious business know-how. Luckily, this handy step-by-step guide has all the business insight you need to start down the road to personal styling success. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

• High hourly rate 
• Share your style and creativity
• Low startup and ongoing costs
• Difficult to acquire clients
• Some clients may be hard to satisfy

Personal styling industry trends

Industry size and growth.

No industry statistics for personal styling are available, but personal styling falls into the personal services market. 

• Industry size and past growth – The global personal services market was worth $982.66 billion in 2020.(( https://www.globenewswire.com/news-release/2021/01/27/2165185/0/en/Global-Personal-Services-Market-Report-2021-to-2030-COVID-19-Impact-and-Recovery.html ))
• Growth forecast – The global personal services market is expected to expand by 7% annually through 2025. 

Trends and challenges

• Personal branding is trending, and creating a personal image is part of that branding, fueling the demand for personal stylists.
• Online personal styling services like Stitch Fix are growing, but most only offer fashion advice. This presents an opportunity for an entrepreneur to offer comprehensive online personal styling.
• As people cut back on discretionary spending, revenues for personal styling businesses are likely to decrease.
• Growing number of online styling services are making the industry more competitive.

Demand hotspots

• Most popular states – The most popular states for personal stylists are West Virginia, Washington, and Colorado. (( https://www.zippia.com/stylist-jobs/best-states/ ))
• Least popular states – The least popular states for personal stylists are New Mexico, Georgia, and Arkansas.

What kind of people work in personal styling?

• Gender – 86% of personal stylists are female, while 14% are male. (( https://www.zippia.com/stylist-jobs/demographics/ ))
• Average level of education – The average personal stylist has a bachelor’s degree.
• Average age – The average personal stylist in the US is 40.4 years old.

How much does it cost to start a personal styling business?

Startup costs for a personal styling business range from $500 to $1,800. The largest expense is for an initial marketing budget.

How much can you earn from a personal styling business?

When you’re first starting out, you should be able to charge about $50 per hour for styling services. Your profit margin should be about 90%.

In your first year or two, you could work 20 hours a week, bringing in $52,000 in revenue. This would mean $46,800 in profit, assuming that 90% margin. 

As you gain traction, you might work 30 hours a week and raise your rate to $100 an hour because you’ll have a reputation and more experience.  With annual revenue of $156,000, you’d make a tidy profit of $140,400.

Related Business Ideas

How to Start a Personal Shopper Business

How to Start a Personal Concierge Business

How to Open a Hair Salon

What barriers to entry are there.

There are a few barriers to entry for a personal styling business. Your biggest challenges will be:

• Having the fashion skills and creativity
• Acquiring clients when you have no portfolio 

Step 2: Hone Your Idea

Now that you know what’s involved in starting a personal styling business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research could give you the upper hand even if you’ve got the perfect product. Conducting robust market research is crucial, as it will help you better understand your customers, your competitors, and the broader business landscape.

Analyze your competitors 

Research personal styling businesses in your area to examine their services, price points, and customer reviews.

• Make a list of personal styling businesses that offer similar services. 
• Review your competitors’ services – their features, pricing, and quality – and marketing strategies
• Check out their online reviews and ratings on Google, Yelp, and Facebook to get an idea of what their customers like and dislike.
• Identify your competitors’ strengths and weaknesses. 

This should identify areas where you can improve your business and gain a competitive edge to make better business decisions.

Why? Identify an opportunity

You’re looking for a market gap to fill. For instance, maybe the local market is missing a local celebrity stylist or a personal stylist that also offers a personal shopping service. 

You might consider targeting a niche, such as personal styling for young professionals.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

In addition to in person styling, you could offer virtual styling online. You could also get referral fees from beauty salons for bringing in clients. 

How much should you charge for personal styling services?

Rates for personal styling range from $50 to $100 per hour. When you’re first starting out, you’ll probably charge on the lower end and you can raise your rates as you gain experience. You should aim for a profit margin of 90%.

Once you know your costs, use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

You should choose the people that you want to market your services to. You might want to target higher end clients to style for special events, or you may want to target young professionals who are looking to build an image. If you target young professionals, you’ll likely find them on Instagram or LinkedIn. 

Where? Choose your business premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out an office. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Personal Stylist Business Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “styling” or “personal styling”, boosts SEO
• Name should allow for expansion, for ex: “Style Alchemy” over “Modern Menswear Maven”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead and reserve your business name with your state, start the trademark registration process, and complete your domain registration and social media account creation. 

Your business name is one of the key differentiators that sets your business apart. Once you pick a name, reserve it and start with the branding, it’s hard to switch to a new name. So be sure to carefully consider your choice before moving forward. 

Step 4: Create a Personal Styling Business Plan

Here are the key components of a business plan:

• Executive Summary: Provide a concise summary of your personal styling business, highlighting your unique value proposition and target clientele.
• Business Overview: Give an overview of your personal styling venture, including its location, the types of styling services you offer, and your business’s mission.
• Product and Services: Describe the range of personal styling services you provide, such as wardrobe consultations, shopping assistance, and outfit coordination.
• Market Analysis: Analyze the market for personal styling in your area, considering the demand for fashion advice and the demographics of your potential clients.
• Competitive Analysis: Identify other personal stylists or fashion-related businesses in your region and explain what sets your services apart in terms of style expertise or customer experience.
• Sales and Marketing: Detail your strategies for attracting clients, which may include building an online presence, collaborating with local boutiques, or offering introductory packages.
• Management Team: Introduce key team members, emphasizing their background in fashion, styling, or business management.
• Operations Plan: Explain how your personal styling business will operate, from client consultations to shopping trips, and outline any partnerships with fashion retailers.
• Financial Plan: Present financial projections, including startup costs, pricing strategies, revenue forecasts, and expense estimates for your personal styling business.
• Appendix: Include any additional materials, such as client testimonials, portfolio examples, or marketing materials, to support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to personal styling businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your personal styling business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company ( LLC ) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts. Here’s how to form an LLC .
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation. Read how to start a corporation here .
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like  Kickstarter  and  Indiegogo  offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like  Fundable  and  WeFunder  enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a personal styling business. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for Business Licenses and Permits

Starting a personal styling business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your personal styling business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked, yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as Monday , workee , or Garmentier , to manage your clients, digital wardrobe, invoicing, and reporting. 

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Create a website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Your customers are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. SEO will help your website appear closer to the top in relevant search results, a crucial element for increasing sales. 

Make sure that you optimize calls to action on your website. Experiment with text, color, size, and position of calls to action such as “Schedule Consultation Now” or “Contact Now”. This can sharply increase purchases.

Here are some powerful marketing strategies for your future business:

• Social Media Style Challenges: Engage your audience by organizing weekly style challenges on platforms like Instagram, encouraging followers to showcase their outfits and tagging your business for feedback, creating a sense of community and visibility.
• Collaborate with Local Boutiques: Partner with local fashion boutiques to cross-promote your services, offering exclusive styling sessions for their customers or featuring their products in your styling content.
• Pop-Up Styling Events: Host pop-up styling events in popular local spots, such as coffee shops or co-working spaces, to provide on-the-spot consultations and attract potential clients with your hands-on expertise.
• Client Testimonial Videos: Create short, impactful video testimonials featuring satisfied clients discussing how your styling services positively impacted their lives, then share these videos across social media platforms to build trust and credibility.
• Fashion Workshop Collaborations: Collaborate with local businesses or community centers to host workshops on fashion and styling, positioning yourself as an expert while reaching a broader audience.
• Referral Programs: Incentivize satisfied clients to refer friends by offering discounts or exclusive styling perks for each successful referral, creating a word-of-mouth marketing engine.
• Seasonal Lookbooks: Develop seasonal lookbooks showcasing your styling expertise and offering insights into the latest trends, distributing them digitally and in print to potential clients and local businesses.
• Personalized Style Subscriptions: Introduce a subscription service where clients receive personalized styling tips, curated outfit suggestions, and exclusive discounts regularly, fostering an ongoing relationship.
• Fashion Podcast or Blog: Establish yourself as an industry authority by starting a fashion-centric podcast or blog, discussing styling tips, trends, and personal anecdotes to connect with a wider audience and showcase your expertise.
• Collaborate with Photographers: Partner with local photographers for styled photoshoots, creating visually appealing content for both your portfolio and their portfolios while expanding your reach through shared content.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your personal styling meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your personal styling business could be: 

• Create a bold new image with our advanced styling 
• Personal styling for true personalities 
• We’ll make you a showstopper at your next big event! 

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a personal styling business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in personal styling for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in personal styling. You’ll probably generate new customers or find companies with which you could establish a partnership. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a personal styling business include:

• Styling Assistant – assist with styling and fittings
• General Manager – scheduling, accounting
• Marketing Lead – implement marketing strategies

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Personal Styling Business – Start Making Money!

How fun would it be to style people all day and get paid good money for it? You’d also be boosting people’s confidence. Personal styling is a great opportunity – and who knows, maybe someday you’ll be the stylist of the stars!

You’ve got some serious business acumen now, so it’s time to start your journey to personal styling success. 

• Personal Styling Business FAQs

A personal styling business can be very profitable. You can charge between $50 and $100 per hour or more when you have extensive experience.

As a personal stylist, you’ll meet with clients to determine their needs, and perhaps review fashion magazines online to see what they like. Then you’ll go to stores with them to pick out items, and perhaps to the beauty salon to offer advice on their hair and makeup.

A local personal styling business can only grow by a certain amount. However, if you start a service and hire other personal stylists, you could either expand to new locations or start a virtual styling service to handle clients anywhere. 

Personal styling can be a good side hustle. You could consult with clients and go shopping with them on the weekends. 

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Personal Stylist Business Name
• Create a Personal Styling Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Personal Styling Business - Start Making Money!

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Home » Fashion

How to Start a Personal Stylist Business [Business Plan]

A personal stylist business is a business that helps clients create the most suitable image by choosing clothes and accessories that fit clients’ body types and individual needs. A personal stylist may also provide style advice and assist with hair, make-up, and even home décor.

Usually, the services of a stylist may be required before a major event or even be incorporated into daily lives of certain clients. The role of a personal stylist includes handling hair, makeup, fashion, and anything else related to the image of a client.

Steps on How to Start a Personal Stylist Business

Conduct market research.

Conducting market research before starting any business is key to the success of the business hence you must not start a personal stylist business without conducting market research. This is because market research provides critical information about your market and your business landscape.

It can tell you how your business is perceived by the customers and clients you want to reach. It can help you determine who and where your customers are, and which customers are most likely to do business with you. Thorough market research will help you understand how your target customers think and adapt to their needs to turn them into regular customers and brand advocates.

a. Who is the Target Market for Personal Stylist Business?

If you are thinking of starting a personal stylist business then you should make target demographics all-encompassing. It should include politicians, clergies, corporate executives, socialites, business people, celebrities, the fashion and music industry, magazines and PR events, and every adult in and around your target market.

b. Is Personal Stylist Business a Profitable Business?

Yes, the personal stylist business is profitable because most personal stylists run the business solo and also from their homes hence cutting other expenditures that will deep into the profit of the business.

c. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to the personal stylist business. Here are some of them;

• Independent personal stylists (Freelance stylists)
• Consortium personal stylists
• Mega personal stylists (They have offices in different cities of the world).

d. Who are the Major Competitors?

• Tom Eerebout & Sandra Amador
• Ilaria Urbinati
• Rebecca Corbin-Murray
• Elizabeth Stewart
• Petra Flannery
• Jessica Paster
• Karla Welch
• Julia von Boehm
• Elizabeth Saltzman
• Jill Lincoln & Jordan Johnson
• Micaela Erlanger
• Samantha McMillen
• Leslie Fremar
• Van Van Alonso
• Rob Zangardi & Mariel Haenn
• Cristina Ehrlich
• Ashley Weston.

e. Are There County or State Regulations or Zoning Laws for Personal Stylist Business?

No, there are no county or state regulations and zoning laws for personal stylists, but players in this industry are expected to work with the existing regulations governing such business in the county or state where their business is domiciled.

f. Is There a Franchise for a Personal Stylist Business?

No, there are no franchise opportunities for personal stylist business.

g. What Do You Need to Start a Personal Stylist Business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• A Good Office facility
• EIN (Employer Identification Number)/Federal Tax ID Number.
• A Corporate Bank Account
• Office Equipment
• Startup Capital

Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with. It is essential that the name you come up with can easily be pronounced, is unique and easily memorable.

Some of the catchy business name ideas suitable for a personal stylist business are;

Creative Personal Stylist Business Name ideas

• The Queens© Personal Stylist, Inc.
• Philadelphian Connect® Personal Stylist, LLC
• Moris Jackson© Personal Stylist, Inc.
• Fidel Solutions® Personal Stylist, Inc.
• Mason Gray™ Personal Stylist, Inc.
• Linda Stone™ Personal Stylist, LLC.
• Sid Lowe© Personal Stylist, LLC
• Jonny Moore® Personal Stylist, Inc.
• Shannon Joel© Personal Stylist, Inc.
• Anthonio© Personal Stylist, Inc.
• Jeff Levi and Sons® Personal Stylist, LLC
• Cally Benton® Personal Stylist, LLC
• Emily Elton™ Personal Stylist, LLC
• Tyler Benston© Personal Stylist, Inc.
• Excel Signature® Personal Stylist, Inc.
• Santos Marcos™ Personal Stylist, Inc.
• John Button™ Personal Stylist, Inc.
• Anderson Global© Personal Stylist, Inc.
• Amos Moses® Personal Stylist, LLC
• Fritz Greene™ Personal stylist, Inc.

Register Your Business

A. what type of business structure is best for personal stylist business.

The truth is that you have several options when it comes to the business structure of a personal stylist business, but the one that most players in this line of business consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits.

Please note that an LLC will need an EIN if it has employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Start a Personal Stylist Business?

• General Business License
• Zonal Permits (Optional)
• Signage Permit

d. What Type of Certification is Needed to Start a Personal Stylist Business?

• Certification course awarding professional certification (CIC). This course offers skills training in fashion, style, and image.

e. What Documents are Needed to Start a Personal Stylist Business?

• Business and liability insurance
• Federal Tax Payer’s ID
• State Permit and Building Approval for your office (optional)
• Certificate of Incorporation
• Business License
• Business Plan
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use
• Online Privacy Policy Document
• Contract Document
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting a personal stylist business, usually you may not have any need to file for intellectual property protection or trademark.

Cost Analysis and Budgeting

A. how much does it cost to start a personal stylist business.

On average, you can budget between $2,000 and over $100,000 to start a personal stylist business.

b. What are the Cost Involved in Starting a Personal Stylist Business

• The total fee for registering a business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services total – $1,200.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $80.
• The cost for hiring a business consultant (writing of business plans inclusive) – $2,500.
• Insurance coverage at a total premium – $2,400.
• The cost of accounting software, CRM software, and payroll software – $1,500
• The cost for payment of rent for 12 months at $1.76 per square foot in the total amount of – $35,600.
• The cost for facility remodeling – $15,000.
• Phone and utility deposits will cost – ($2,500)
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $30,000
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound systems, tables and chairs et al) – $8,000.
• The cost of launching an official website – $600
• Miscellaneous – $2,500

c. What Factors Determine the Cost of Starting a Personal Stylist Business?

• The size of the personal stylist business
• The choice of location
• The required licenses and permits
• The type of facility
• The cost for branding, promotion, and marketing of the personal stylist business
• The cost of furnishing and equipping the facility
• The cost of the insurance policy covers
• The cost of registering the business
• Cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new facility for your personal stylist business because you can run the business from your home or a shared office facility, but if you have the required finance, it will pay you to build your own facility. The truth is that building or reconstructing a facility will help you come up with a facility that will perfectly fit into your overall business goals and vision.

e. What are the Ongoing Expenses of Personal Stylist Business?

• Utility bills (internet subscriptions, phone bills, signage, and software renewal fees et al)
• Salaries of employees

f. What is the Average Salary of your Staff?

• Chief Executive Officer – $62,000 Per Year
• Admin and HR Manager – $42,000 Per Year
• Personal Stylists and Fashion Consultants – $40,000 Per Year
• Marketing and Sales Executive $40,000 Per Year
• Accountant – $38,000 Per Year
• Customer Care Executive/Front Desk Officer – $32,000 Per Year

g. How Do You Get Funding to Start a Personal Stylist Business?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Source for soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Cally Benton© Personal Stylist, Inc. is a registered and licensed personal stylist business with its head office in Los Angeles, California.

Cally Benton© Personal Stylist, Inc. is a client-focused and result-driven personal stylist business that provides broad-based experience at an affordable fee that won’t in any way put a hole in the pocket of our clients. We will offer a standard and professional personal stylist service to all our clients. We will ensure that we work hard to meet and surpass our clients’ expectations whenever they hire our services.

• Fashion communication and styling
• Fashion image making and styling
• Fashion product and promotion
• Fashion styling and creative direction
• Fashion styling and production

c. Mission Statement

Our mission is to establish a personal stylist business that will provide top-notch services to both individual and corporate clients in the United States and across the world.

Vision Statement

Our vision is to establish a standard personal stylist business that will become the leading brand in Los Angeles, California, and also to be amongst the top 20 fashion stylists in the United States of America within the first 10 years of operation.

d. Goals and Objectives

The goal and objective of a personal stylist business are to perfect the image of a client.

e. Organizational Structure

• Chief Executive Officer
• Admin and HR Manager
• Personal Stylists and Fashion Consultants
• Marketing and Sales Executive
• Customer Care Executive / Front Desk Officer

Marketing Plan

A. swot analysis.

• Ideal location for personal stylist business
• Highly experienced and qualified employees and management
• Access to clothes and other fashion accessories from business partners
• Availability of different types of personal styling-related services.
• Financial constraints may restrict the publicity and branding of the business
• A new business that will be competing with well-established personal stylists in the city and on the internet.
• Inability to retain our highly experienced and qualified employees longer than we want during the teething stage of the business.

Opportunities:

• A rise in the number of celebrities who would need personal stylists
• Online market, new services, new technology, and of course the starting of new markets.
• The arrival of a new personal stylist business within our market space
• Low demand during the pandemic will reduce industry profitability.
• Economic uncertainty
• Liability problems
• The government could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses like ours.

b. How Do Personal Stylists Make Money?

Personal stylists make money charging their clients when they offer the following services;

c. Payment Options

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

d. Sales & Advertising Strategies

• Introduce your stylist business by sending introductory letters alongside your brochure to corporate organizations, socialites, celebrities, photo studios, film production companies, and other key stakeholders throughout the city where your personal stylist business is located.
• Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, and LinkedIn to get your message across
• Create a basic website for your business to give your business an online presence
• Join local personal stylist business associations for industry trends and tips
• Provide discount days for your customers
• List your business on yellow pages ads (local directories)
• Encourage the use of word-of-mouth marketing (referrals)

Financial Projection

A. how much should you charge for your product/service.

The amount a personal stylist charges their clients depends on the type of services rendered. Many personal stylists charge anywhere from $60 an hour to $200 an hour. Some charge by the project as well: from $500 to $2,000 per day or project.

b. How Much Profit Do Personal stylist business Owners Make a Year?

It depends, but the available report shows that on average, a small to medium-sized personal stylist business can earn anywhere from $80,000 to $150,000 in a year.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the personal stylist business
• The types of services offered
• The location the personal stylist business is covering
• The management style of the personal stylist business
• The business approach of the personal stylist business
• The advertising and marketing strategies adopted by the personal stylist business.
• The number of years the personal stylist is in business

d. What is the Profit Margin of a Personal Stylist Business?

The profit margin of a personal stylist business is not fixed; to a large extent, it will depend on some factors that are unique to the service you are offering.

e. What is the Sales Forecast?

Below is the sales forecast for a personal stylist business. It is based on the location of the business and other factors as it relates to such startups in the United States;

• First Fiscal Year: $320,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $750,000

Set Up your Shop/Office

A. how do you choose a perfect location for a personal stylist business.

• The demography of the location especially as it relates to people that are likely to hire the services of a personal stylist
• The demand for the services offered by personal stylists in the location
• The purchasing power of businesses and residents of the location
• Accessibility of the location
• The number of personal stylists in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

b. What State and City are Best to Start a Personal Stylist Business?

• Las Vegas, Nevada
• Los Angeles, California
• Ponte Vedra Beach, Florida
• Dallas, Texas
• Silver Spring, Maryland
• Rowland Heights, California
• Portland, Oregon
• Oak Lawn, Illinois
• Green Bay, Wisconsin
• New York City, New York

c. What Equipment is Needed to Operate a Personal Stylist Business?

• Booking software
• Makeup Kits
• Computers and laptops
• Fax machine.

Hire Employees

When it comes to hiring employees for a standard personal stylist business, you should make plans to hire a competent chief executive officer (you can occupy this position), human resource and admin manager, accountant, personal stylists, and fashion consultants, and call center agents.

Launch the Business Proper

In recent times, no personal stylist business opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening party if you are operating on a low budget or you can go for a grand opening party.

The bottom line is that with a proper launching of the personal stylist business, you will officially inform people in your city that your personal stylist business is open for business.

a. What Makes Personal Stylist Business Successful?

• Develop strong, up-to-date knowledge of designers, brands, and trends
• Provide expert knowledge on products and styling ensembles
• Create a lookbook
• Build a robust network of celebrities
• Hone your distinctive point of view
• Choose a good location and office facility to launch the business
• Make sure your partner with key stakeholders and offer a wide range of personal stylists and fashion services (give your customers options)
• Be deliberate with your marketing sales approach
• Encourage the use of word of mouth to promote your personal stylist business
• Leverage all available online and offline platforms to promote your personal stylist business

b. What Happens During a Typical Day at a Personal Stylist Business?

• The office is open for the day’s work
• The walk-in areas, chairs, and tables are properly arranged
• Walk-in customers are attended to
• Phone calls and inquiries are attended to
• Personal stylists and fashion consultants are attached to clients and work with them as demanded
• Administrative duties are carried out
• Reports are written and submitted to superior officers
• The business is closed for the day.

c. What Skills and Experience Do You Need to Build a Personal Stylist Business?

• An eye for visual composition and proportion.
• Commercial awareness including a good knowledge of designers, brands, and trends.
• The ability to meet deadlines.
• An excellent work ethic and can-do attitude.
• An exceptional eye for detail.
• A positive, proactive, and assertive approach.
• Initiative, idea generation, and problem-solving skills
• Strong communication skills
• The ability to work both autonomously and collaboratively in a team
• Competent numerical skills
• Organization, time-management, and project management skills
• The ability to multitask
• General knowledge of photography and lighting
• The ability to deliver exceptional customer service
• Experience in using social media
• IT literacy includes the ability to use InDesign, Photoshop, Capture One, and Microsoft
• Flair and individuality.

More on Fashion

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Fashion Business Plan Template

Aug.16, 2013

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Table of Content

Fashion Industry business plan for starting your own agency

One of the best ways to live your dream life is to have a business of your own, a setup where you are the boss, and you can make all the money that you need to fulfill all your dreams. If you want to start your business today, this business plan for fashion can help you achieve your dreams. We will tell you in detail how to write a fashion business plan. In this detailed business plan template for fashion industry, we will cover everything involved in starting the business from start tom finish. This can be used as a guide to start the business or as a investment group business plan .

Executive Summary

2.1 the business.

Apple Fashion will be a fashion industry located in Paris, France. This business plan for fashion industry will walk you through all the steps needed to start the business and run it in a profitable manner. We are writing a fashion business plan based on this example so that you can easily start your own business.

2.2 Management of Fashion Industry

The first thing you need to have for starting a fashion business plan is a well-defined management structure for the business. Without that, you cannot effectively start and profitably run the business. Go to any of the top business plan companies and the first thing they’ll discuss will be the management structure of the business you want to start.

Just like we did in the clothing retail business plan , the business will be headed by the owner and they will hire managers to run various aspects of the business. They key to the success of this business is appointing the right person on the right position.

2.3 Customers of Fashion Industry

Like any other business, it is important to decide the customers that you will be dealing as a part of the business. If you do not have a clear idea of the customers, you will be dealing, the business can never be profitable. The customers of the fashion industry will be the following:

• People who want custom-made designer clothing and accessories.
• Movie crews who need costumes for a movie.
• Retail stores who want to market premium clothing and accessories.
• People looking for wedding and party dresses.

2.4 Business Target

The target of the business is to make designer clothes available and affordable for everyone. With this business, we hope to decrease the prices of premium clothing. Other than that, making profit is also a target of this business.

Moreover, we also want to expand to other cities and start a franchise business model for expanding the reach of our products. The ultimate goal is global domination and competing with the likes of Louis Vuitton, Gucci, and Parada.

Company Summary

3.1 company owner.

Sarah Carnegie is the person who will be the owner of the business. She is a veteran fashion designer from America holding many awards and accolades. She also happens to be quite rich and generating the funds for the business will not be an issue for her. All that makes Sarah the best candidate for this business plan fashion industry.

3.2 Why the Fashion Industry is being started?

The next thing that we need to talk about is why the fashion startup business plan is being started. There are a number of reasons for that. First and foremost, Sarah always wanted to start a luxury clothing and accessories line of herself and now is the time for her to do it. Secondly, Sarah has recently been fired from her job and she no longer wants to be the employee, she wants to be the boss. With the hundreds of millions of dollars burning a hole in her account, she can do whatever she wants.

3.3 How the Fashion Industry will be started?

One of the most important things to discuss in any start up fashion business plan is how the business will be started. Thankfully, this fashion business plan template free includes that too.

Step1: Market Need Analysis

The first thing needed to be done before starting the business is market need analysis. This will tell us whether or not there is a need for the services we are going to provide. Just like a lingerie boutique business plan , the business cannot be successful without it.

Step2: Developing a Brand

This is the single most important part in this whole business. Luxury goods are only as good as the brand name printed on them. We need to establish Apple Fashion as a brand that people can trust if we want to see any measure of success in the business.

Step3: Opening an Outlet   

The first outlet of the business will be opened right in the front of Eiffel Tower in Paris. That must be expensive but remember the hundreds of millions of dollars burning a hole in Ms. Carnegie’s account? She’ll use them.

Step4: Establishing an Online Presence  

Having an online presence is perhaps even more important than having an outlet in front of the Eiffel Tower. Thankfully though, it is not as expensive as that. So Sarah will hire a web designer to make a website for her brand to make the brand known to the public.

Step5: Promotion and Marketing

Next up, collaboration will be done with prominent celebrities to endorse and promote the products from Sarah’s brand. This is also very important because people follow these people and we can use that as leverage to create sales.

The next important thing is finalizing the services that the business will offer. There can be a million services that an example of a fashion business plan can have, However, obviously, we cannot start providing every single one of the services. That will not be a smart move. We are a bunch of smart people and we need to make a really smart move in the fashion business plan samples that we create.

The services included in this fashion business plan pdf will be:

Costume Design

The main service of the fashion industry will be to design costumes for movies and TV.

Wedding Dress Design

People who want designer dresses for their wedding can also hire our services to get the dresses designed.

Theme Dress Design

Dress designing for theme parties will also be one of the services.

Custom-Made Accessories

We will also design, manufacture, and commission custom-made fashion accessories for our customers.

Marketing Analysis of Fashion Industry

Business plan for investors.

The single most important part of any fashion business plan examples is the marketing analysis of the business. It is in this step that we have a look at what the market needs and how we can make a name in the market. This step is also a part of the streetwear brand business plan , but it is even more important here because the fashion industry is a congested one and the only way to make a profit is by careful marketing analysis.

Market trends and marketing segmentation are some of the most important parts of any fashion business plan presentation. Let’s have a look at them.

5.1 Market Trends

Having a look at the market trends is very important for writing a fashion company business plan. If we have a look at the market trends of the industry over the last decade, people have moved towards economically priced fashion accessories and products. If we are in for starting a fashion label business plan, the best way is to offer premium goods at a discounted price. By doing that, we can get a lot of customers and make a lot of profit.

5.2 Marketing Segmentation

No fashion marketing plan example can be complete without the proper marketing segmentation. Here’s the marketing segmentation that faces our business:

5.2.1 Showbiz

The biggest market segment for the business will be the showbiz industry.

5.2.2 Private Customers

People who want custom-made dresses and accessories will also be a main market segment for us.

5.2.3 Small Businesses

Small businesses that show an interest in our business can sell our product and will make a market segment for us.

5.2.4 Retail Customers

The standard clothing and accessories made by the business will be sold through our own outlets to the retail customers.

5.3 Business Target

• To become the most esteemed fashion goods producer in the world.
• To make luxury fashion goods accessible for everyone.
• To gain fame and recognition.

5.4 Product Pricing

The products of Apple Fashion will be priced below what the competition asks for their products. This will be done to make sure that we get business and the goal of making fashion products affordable for everyone can be realized.

Marketing Strategy

Just like a sewing business plan , we need to have a solid marketing strategy to make the business a success. This sample fashion business plan does contain that and will guide you how to use it. While making a marketing strategy for business plan examples fashion, the things that you need to focus on include the competitive analysis and sales strategy. Once you complete that, you can easily start the business and make it a success.

6.1 Competitive Analysis

Here’s the competitive analysis for this fashion business proposal:

• We have better designer than any of the competing brands in Europe.
• Our prices are lower than all of the competitors.
• We have a better sales strategy than any of the other companies in the sector.

6.2 Sales Strategy

If you want to know how to write a fashion article, you’ll need to be able to make sales strategy for the business. Here’s the sales strategy:

• We will hire the services of celebs to promote and endorse the product.
• Discounted rates will be offered to the buyers at the start.
• We will offer better value for money compared with any other of the competitors.

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan.

Just like we discussed in the thrift store business plan , it all comes down to the people that will run the fashion business plan sample pdf and will make it a commercial success. It is also in the objectives of a fashion business to make sure that we create employment for people. The company will be run by the following people.

7.1 Company Staff

• Sarah Carnegie will be the owner and CEO of the business.
• 2 managers for operations, external relations marketing.
• 6 Fashion designers.
• 2 Brand Ambassadors.
• 2 Social media promoters.
• 2 Web developers.
• 1 Retail shopkeeper.
• 1 reception clerk.
• 1 telephone operator.

7.2 Average Salary of Employees

Financial plan.

Before we wrap up the  fashion business plan template pdf, it is important to have a look at the money involved in starting the business. This business will cost more money to start than the embroidery business plan . We will need money for:

• The cost of setting up the store.
• Setting up the production facility.
• The salaries of employees for the time before we start making profit.
• The cost of marketing and promoting the business.

8.1 Important Assumptions

8.2 break-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

Download Fashion Business Plan Sample in pdf

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How to Start a Personal Styling Business

A personal stylist helps to perfect the image of a client. The services of a stylist may be required before a major event or even be incorporated into daily life for certain clients. The role of a personal stylist includes handling hair, makeup, fashion, and anything else related to the image of a client. This business is a vital part of any community as it helps individuals achieve success in an increasingly image-conscious world.

You may also be interested in additional low cost business ideas .

Learn how to start your own Personal Styling Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a Personal Styling Business by following these 10 steps:

• Plan your Personal Styling Business
• Form your Personal Styling Business into a Legal Entity
• Register your Personal Styling Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Personal Styling Business
• Get the Necessary Permits & Licenses for your Personal Styling Business
• Get Personal Styling Business Insurance
• Define your Personal Styling Business Brand
• Create your Personal Styling Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your Personal Styling Business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Personal Styling Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your Personal Styling Business?

Business name generator, what are the costs involved in opening a personal styling business.

Perhaps the most attractive thing about opening such a business is that it costs so little. Many personal stylists meet their clients at the clients' home or business, so you do not need to pay for any expensive overhead. Ultimately, you can start this business for around $3,000. Of that, $500 should go towards a professional website, $2,000 should go towards local advertising (via newspapers, radio stations, etc.), and $500 should go towards online advertisement. The biggest early obstacle is to get your name out there, which is why most of the initial money is going towards advertisement.

What are the ongoing expenses for a Personal Styling Business?

A key factor of this business is that there are almost no ongoing expenses. For instance, you will spend about $100 a year maintaining your website, and you will pay varying amounts driving around and meeting clients. Similarly, you will pay varying amounts for any makeup or hair care products you need for a particular client's needs. However, you will typically either charge the client for those costs or adjust your prices to reflect those costs, so these do not cut into your bottom line.

Who is the target market?

While many people will want your services, the chief market is young professionals. These are up-and-coming people for whom image may be a deciding factor in both their professional and romantic aspirations.

How does a Personal Styling Business make money?

You will ultimately decide whether you wish to bill clients by the hour or to bill them by session.

How much you charge depends on your experience, the client's needs, and your business model. If you charge hourly rates, you'll likely start out charging $20 to $50 an hour or $150 to $200 or so for a session (which may last most of a day). As you grow in experience, you may consider raising your rates (it's not unreasonable for a professional stylist to charge over $100 per hour and $1,000 or more a day), but you should also keep the local economy in mind: you don't want to price yourself out of business.

How much profit can a Personal Styling Business make?

It's difficult to assess how much profit you can make, as there are unknown factors such as how many clients you will have and what you will be charging them. Someone charging $50 per hour who manages to work thirty hours per week, for instance, can easily make $78,000, and the lack of significant overhead means that the majority of this is profit. You can also supplement your business by advertising services such as personal shopping and even creating a blog about your experience in which things like referral links help drive your profits.

How can you make your business more profitable?

As mentioned above, you can become more profitable by embracing side business opportunities that range from personal shopping to blogging. You can (and should) raise your rates as time goes on and your experience grows. Finally, you should consider expanding the area you serve: someone who is willing to service several cities in the area will inevitably build more clients than someone serving only one city.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your Personal Styling Business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a personal stylist business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Services Contract

Personal stylist businesses should require clients to sign a services agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example of one such services agreement.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Personal Styling Business needs and how much it will cost you by reading our guide Business Insurance for Personal Styling Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a Personal Styling Business

As mentioned before, it's worth spending money on radio and newspaper advertisements to help build a community reputation, but much of your advertising will be online. You should advertise extensively through your website and create various social media pages: these forms of advertisement are cheap and free, respectively, and you can supplement these activities through paid online advertisements. Ultimately, the product you are selling is image-based, so online advertising is ideal because it lets you show off your skills with makeup, hair, and fashion makeovers.

How to keep customers coming back

In addition to the advertising methods outlined above, you should consider doing some initial consultations for free (or at a reduced rate). This will create grateful early customers who effectively become your brand ambassadors. You may also consider some traditional sales techniques such as offering discounts or even free sessions after someone has purchased enough sessions. Fortunately, retention is built into the business: someone who loves the look you give them will typically be eager to come back for more.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This business is ideal for someone who has personal and/or professional experience in categories such as fashion, hair care, and makeup. It is also good for those who are already part of a network that may include actors, broadcasters, and anyone else who regularly requires personal styling before media appearances. Finally, it's a good job for a “people person,” as you may spend extensive amounts of time with very different kinds of clients.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a Personal Styling Business?

Your exact daily activities may vary based on the changing needs of diverse clients. Generally, however, you will meet with clients for an initial consultation, agree on a particular look and style, and then facilitate the client's style makeover. To this end, you may need to shop for clothes, makeup, and other supplies, and then help the client with everything from makeup application to fashion coordination in order to perfect their look.

What are some skills and experiences that will help you build a successful Personal Styling Business?

As mentioned before, any previous personal or professional experience in the fields related to a personal styling business are very beneficial. This includes any formal educational experience in these categories as well. Finally, being part of a network that includes cosmetic stores and related businesses can help provide an opportunity for cross-promotion and brand awareness early on.

What is the growth potential for a Personal Styling Business?

The growth potential of this business is decent, with the Bureau of Labor Statistics estimating that the related fields of hairdressing and cosmetology are expected to grow by ten percent between 2014 and 2024. This also gives you a kind of marketing edge as well, as you can point out to prospective clients that a visit from you is like a visit from three different specialists rolled into one.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a Personal Styling Business?

If possible, practice your personal styling skills on friends and family before starting your own business. Try to get consent from some early clients to create very striking “before/after” images that you can advertise with to show how you can transform someone's image. Consider building relationships with things like local clothing and makeup stores so that they promote your business and you steer clients towards those businesses.

How and when to build a team

The nature of this business means you are likely to keep doing it solo: the appearance of having a personal stylist is a large part of your brand and appeal. However, if you become successful enough (and busy enough), you may consider hiring other stylists to work under your banner.

Useful Links

Industry opportunities.

• Fashion Industry Association
• Stella & Dot (Franchise opportunity)

Real World Examples

Further reading.

• Interview with celebrity stylist Chiara Solloa

Have a Question? Leave a Comment!

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Hair Salon Business Plan

Cutting and styling hair is an art not many are adept with.

After all, it takes more than artistic talent to give cuts that suit different hair. And if you are someone who has this talent, then you might have thought of having your hair salon business.

Having your hair salon business is possible and just requires two things for success. That is, skills to make people’s hair look pretty and a hair salon business plan .

Here are a few facts about the hair salon industry and steps to setting up your business. But at the same time, the prospect of having a business is overwhelming to many of us. You don’t need to worry, though!

Industry Overview

The spa and salon market stood at an impressive value of $138.9 billion in 2020, and as people continue to return to salons after the pandemic, the market’s value is expected to rise at a higher rate.

The rise in personal care and beauty spending is one of the major reasons for the growth of the hair salon industry.

Apart from beauty purposes, hair salon businesses have also seen a rise due to the increasing demand for hair care services.

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Things to Consider Before Writing a Hair Salon Business Plan

Find your usp.

A hair salon gives several services including cutting, coloring, styling, and hair care. Apart from that, your customer service, prices, and a lot of other things make your services a package deal for your customers.

But out of everything that makes up your business, you have to do something that you do differently or better than your competitors. This would help you stand out and become memorable to your customers.

Build your client base

Although this is an ongoing process, getting a head start with building your client base is essential. Know what sources you can use to reach out to your clients, what makes them pick a hair salon service, what makes them come back, and so on.

Knowing these things gives you an edge over businesses that dive right in without an action plan.

Find the ideal location

The ideal business location will be both accessible and functional. A good location for a hair salon would be either located in a busy neighborhood or a place that people frequent between home and work.

A good location makes accessing your services more convenient and hence more in demand.

Design your salon for both form and function

Although, it is advisable to hire a designer to design your salon in a way that is functional and also looks appealing. But cash crunches, startup costs, and whatnot might leave lesser scope for a designer in your budget.

In such a case, you can design your salon with the help of catalogs, outside inspiration, and your creativity to make it as functional as possible and build upon and redesign it as your business grows.

Writing Your Business Plan

If you are planning to start a new hair salon business, the first thing you will need is a business plan. Use our sample hair salon business plan created using upmetrics business plan software to start writing your business plan in no time.

Before you start writing a business plan for your new hair salon business, spend as much time as you can reading through some samples of hair and beauty salon business plans .

Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample hair salon business plan for you to get a good idea about how perfect a hair salon business plan should look and what details you will need to include in your stunning business plan.

Hair Salon Business Plan Outline

This is the standard hair salon business plan outline which will cover all important sections that you should include in your business plan.

• Business Overview
• Our Services
• Goals and Objectives
• Keys to Success
• Katarzyna Doe
• Legal Business Description
• Hiring Plan
• Products & Services
• Market Trends
• Target Market
• Market Analysis
• Customer Profile
• Competitive Summary
• Competitive Advantage
• Sales & Marketing Strategy
• Sources of Income
• Sales Forecast
• Pricing Strategy
• Publicity and Advertising Strategy
• Personnel Plan
• Startup Costs
• Important Assumptions
• Profit & Loss Projections
• Balance Sheet Projections
• Cashflow Statement
• Business Ratios

After  getting started with Upmetrics , you can copy this hair salon business plan example into your business plan and modify the required information and download your hair salon business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Download a sample hair salon business plan

Need help writing your business plan from scratch? Here you go;  download our free hair salon business plan pdf  to start.

It’s a modern business plan template specifically designed for your hair salon business. Use the example business plan as a guide for writing your own.

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About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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