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What It Takes to Give a Great Presentation

  • Carmine Gallo

oral communication presentation skills

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

oral communication presentation skills

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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How to prepare and deliver an effective oral presentation

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  • Peer review
  • Lucia Hartigan , registrar 1 ,
  • Fionnuala Mone , fellow in maternal fetal medicine 1 ,
  • Mary Higgins , consultant obstetrician 2
  • 1 National Maternity Hospital, Dublin, Ireland
  • 2 National Maternity Hospital, Dublin; Obstetrics and Gynaecology, Medicine and Medical Sciences, University College Dublin
  • luciahartigan{at}hotmail.com

The success of an oral presentation lies in the speaker’s ability to transmit information to the audience. Lucia Hartigan and colleagues describe what they have learnt about delivering an effective scientific oral presentation from their own experiences, and their mistakes

The objective of an oral presentation is to portray large amounts of often complex information in a clear, bite sized fashion. Although some of the success lies in the content, the rest lies in the speaker’s skills in transmitting the information to the audience. 1

Preparation

It is important to be as well prepared as possible. Look at the venue in person, and find out the time allowed for your presentation and for questions, and the size of the audience and their backgrounds, which will allow the presentation to be pitched at the appropriate level.

See what the ambience and temperature are like and check that the format of your presentation is compatible with the available computer. This is particularly important when embedding videos. Before you begin, look at the video on stand-by and make sure the lights are dimmed and the speakers are functioning.

For visual aids, Microsoft PowerPoint or Apple Mac Keynote programmes are usual, although Prezi is increasing in popularity. Save the presentation on a USB stick, with email or cloud storage backup to avoid last minute disasters.

When preparing the presentation, start with an opening slide containing the title of the study, your name, and the date. Begin by addressing and thanking the audience and the organisation that has invited you to speak. Typically, the format includes background, study aims, methodology, results, strengths and weaknesses of the study, and conclusions.

If the study takes a lecturing format, consider including “any questions?” on a slide before you conclude, which will allow the audience to remember the take home messages. Ideally, the audience should remember three of the main points from the presentation. 2

Have a maximum of four short points per slide. If you can display something as a diagram, video, or a graph, use this instead of text and talk around it.

Animation is available in both Microsoft PowerPoint and the Apple Mac Keynote programme, and its use in presentations has been demonstrated to assist in the retention and recall of facts. 3 Do not overuse it, though, as it could make you appear unprofessional. If you show a video or diagram don’t just sit back—use a laser pointer to explain what is happening.

Rehearse your presentation in front of at least one person. Request feedback and amend accordingly. If possible, practise in the venue itself so things will not be unfamiliar on the day. If you appear comfortable, the audience will feel comfortable. Ask colleagues and seniors what questions they would ask and prepare responses to these questions.

It is important to dress appropriately, stand up straight, and project your voice towards the back of the room. Practise using a microphone, or any other presentation aids, in advance. If you don’t have your own presenting style, think of the style of inspirational scientific speakers you have seen and imitate it.

Try to present slides at the rate of around one slide a minute. If you talk too much, you will lose your audience’s attention. The slides or videos should be an adjunct to your presentation, so do not hide behind them, and be proud of the work you are presenting. You should avoid reading the wording on the slides, but instead talk around the content on them.

Maintain eye contact with the audience and remember to smile and pause after each comment, giving your nerves time to settle. Speak slowly and concisely, highlighting key points.

Do not assume that the audience is completely familiar with the topic you are passionate about, but don’t patronise them either. Use every presentation as an opportunity to teach, even your seniors. The information you are presenting may be new to them, but it is always important to know your audience’s background. You can then ensure you do not patronise world experts.

To maintain the audience’s attention, vary the tone and inflection of your voice. If appropriate, use humour, though you should run any comments or jokes past others beforehand and make sure they are culturally appropriate. Check every now and again that the audience is following and offer them the opportunity to ask questions.

Finishing up is the most important part, as this is when you send your take home message with the audience. Slow down, even though time is important at this stage. Conclude with the three key points from the study and leave the slide up for a further few seconds. Do not ramble on. Give the audience a chance to digest the presentation. Conclude by acknowledging those who assisted you in the study, and thank the audience and organisation. If you are presenting in North America, it is usual practice to conclude with an image of the team. If you wish to show references, insert a text box on the appropriate slide with the primary author, year, and paper, although this is not always required.

Answering questions can often feel like the most daunting part, but don’t look upon this as negative. Assume that the audience has listened and is interested in your research. Listen carefully, and if you are unsure about what someone is saying, ask for the question to be rephrased. Thank the audience member for asking the question and keep responses brief and concise. If you are unsure of the answer you can say that the questioner has raised an interesting point that you will have to investigate further. Have someone in the audience who will write down the questions for you, and remember that this is effectively free peer review.

Be proud of your achievements and try to do justice to the work that you and the rest of your group have done. You deserve to be up on that stage, so show off what you have achieved.

Competing interests: We have read and understood the BMJ Group policy on declaration of interests and declare the following interests: None.

  • ↵ Rovira A, Auger C, Naidich TP. How to prepare an oral presentation and a conference. Radiologica 2013 ; 55 (suppl 1): 2 -7S. OpenUrl
  • ↵ Bourne PE. Ten simple rules for making good oral presentations. PLos Comput Biol 2007 ; 3 : e77 . OpenUrl PubMed
  • ↵ Naqvi SH, Mobasher F, Afzal MA, Umair M, Kohli AN, Bukhari MH. Effectiveness of teaching methods in a medical institute: perceptions of medical students to teaching aids. J Pak Med Assoc 2013 ; 63 : 859 -64. OpenUrl

oral communication presentation skills

oral communication presentation skills

  • Presentation

Oral presentation skill: what it is and how to develop it

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  • May 1, 2022

oral presentation skills

In each private and professional environment, effective communication is a fundamental skill. Among the various types of communication, oral shows stand out as an effective capability of conveying information, ideas, and opinions. Whether in academic, business, or social environments, the potential to deliver a compelling oral presentation can notably affect how your message is received. This article will discover what is oral presentation skills, the purpose of oral presentation, how to use them effectively, and when to use them in Presentation design services.

oral communication presentation skills

Table of Contents

What are Oral Presentation Skills?

Oral presentation skills refer to the ability to convey information and ideas through spoken words, body language, and visual aids in a structured and engaging manner. It involves organizing thoughts, tailoring content to the audience, and delivering the message confidently and clearly.

These skills encompass verbal and non-verbal communication techniques, ensuring your message is understood, remembered, and impactful.

The Purpose of Oral Presentation

These are the main purpose of Oral presentation skills:

1-Inform and Educate:

Oral presentations are an advantageous tool for disseminating know-how and information. Whether it is a business proposal, research finding, or an academic seminar, the main purpose is to inform and instruct the target market about the subject matter.

2-Persuade and Influence:

In a professional context, oral presentations are frequently used to persuade and affect stakeholders, customers, or colleagues. It could be a sales pitch, a project proposal, or a motivational talk to inspire action or change.

3-Showcase Skills:

Presentations can also showcase your expertise and proficiency in a particular field. A well-delivered presentation can leave a lasting impression and enhance credibility and reputation.

purpose of oral presentation

The different types of oral presentations

Luckily, there are different types of oral presentations. The type you give will depend on what’s needed in the situation! For example, an informative speech is typically used to educate your audience about something specific while a persuasive one tries convincing people around them that they should do/believe so-and it doesn’t matter if this works because both have their own purposes behind them anyway.

How to Use Oral Presentation Skills Effectively?

Here are some tips to improve your oral presentation skills effectively:

Know Your Audience:

Tailor your presentation to your audience’s needs, interests, and knowledge level. Understand their expectations and adjust your content accordingly to ensure maximum engagement.

Structure Your Presentation:

Organize your content into a clear and logical structure. Typically, a presentation consists of an introduction, main points with supporting evidence, and a conclusion. Ensure smooth transitions between sections to maintain flow.

Engaging Visuals:

Utilize visuals such as slides, videos, or props to complement your verbal message. Visual aids can enhance understanding and retention but avoid overwhelming the audience with too much information.

Practice and Rehearse:

Practice your presentation multiple times to become familiar with the content and delivery. Rehearsing also helps reduce nervousness and build confidence in communicating effectively.

Eye Contact and Body Language:

Maintain eye contact with the audience and use positive body language to create a connection. Gestures, facial expressions, and posture can convey confidence and enthusiasm, enhancing the impact of your message.

How to develop your oral presentation skills

To improve your oral presentation skills, be prepared and know the material inside out. Additionally, practice makes perfect! It’s helpful to pay attention not just to what you’re saying but also to how YOU are sounding–that is assuming people will actually listen anyway (which they won’t).

Eye contact can help engage an audience as well by making them feel like their opinion matters or that this person truly wants input from every single individual present at any given time during a speech/presentation session…all while smiling confidently with pride because these techniques work wonders even on oneself.

When do you need to Use Oral Presentation Skills?

1-academic settings:.

Students often use oral presentations to share research findings, present projects, or defend their theses. Mastering these skills boosts grades and prepares students for future professional endeavors.

2-Public Speaking Engagements:

Speaking at conferences, seminars, workshops, or occasions allows sharing knowledge, network, and construct recognition as a professional in your field.

3-Social and Personal Life :

Strong oral presentation capabilities are precious in daily life, whether or not speaking at family gatherings, handing over a toast at a wedding, or sharing thoughts in a neighborhood meeting.

4-Social and Personal Life:

Strong oral presentation skills are valuable in everyday life, whether speaking at family gatherings, delivering a toast at a wedding, or sharing ideas in a community meeting.

oral communication presentation skills

Tips for delivering an effective oral presentation

Here are a few tips to help you deliver an effective oral presentation. First, start off by grabbing your audience’s attention with an interesting opening sentence or phrase; keep them interested in what comes after that! And remember not everyone will understand all the jargon used during a technical conversation so try keeping things clear and simple – even if it means sacrificing some depth knowledge (which isn’t always bad!).

Practice makes perfect – the more you present, the better you’ll get!

Presentations are a common occurrence in today’s business world. Whether you’re giving an oral presentation to your team or pitching for investors, being able to communicate effectively and inspire lively will set clients’ minds at ease when they hear from YOU! Here is some advice on how best to approach this essential skill: Maintain eye contact with every person who speaks during yours as well as their own reactions; don’t get distracted by anything around them (including other people) because it can cause hesitation which makes someone else more comfortable speaking up instead – even if what was said wasn’t exactly relevant towards our current topic discussion., Use gestures often so everyone understands where certain points lie within the overall message.

Based on your current knowledge about what is Oral presentation skills, you are aware that they are valuable in today’s fast-paced and interconnected world. Mastering these skills allows you to communicate your ideas effectively, influence others positively, and showcase your expertise. You can become a confident and impactful communicator in any setting by understanding the purpose, honing the techniques, and recognizing when to employ oral presentation skills. So, embrace the challenge, practice, and watch as your ability to connect and inspire others soars to new heights.

What are the 5 Ps of oral presentation?

The 5Ps of Oral presentation are planning, preparation, practice, performance, and passion, which can guide you to a successful presentation.

What is the difference between public speaking and oral presentation?

The main factor of public speaking is the involvement with the live audience. However oral presentations can be carried out with or without a live audience.

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Communication Strategies: Presenting with Impact

Gain skills and techniques to engage, inform and inspire others, improving your ability to communicate as a leader.

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Communication Strategies Program Overview

Communication strategies: presenting with impact, a public speaking course.

Public speaking—whether delivering a presentation, making a pitch, or leading a group discussion—can cause even the most confident leader to break a sweat. Yet communicating your message with poise, confidence, and conviction is an essential leadership skill. Mastering your public speaking and presentation skills will enable you to inspire your audience as well as build trust and credibility.

Through oral presentations and small group activities, you will put proven public speaking techniques and tools into practice, test out new approaches, and learn to communicate clearly and confidently. Discover the powerful impact of storytelling and practical persuasion skills to authentically illustrate your message. Learn how to effectively organize materials to blend analytical and emotional content into a compelling story, and incorporate dynamic introductions and memorable endings into your presentations.

Who Should Register for this Public Speaking Course

This communication program is appropriate for business professionals at all levels of experience who would like to enhance their communication skills to succeed in delivering impactful presentations. It is ideal for anyone in a role that requires ceremonial speaking, persuasive speaking, or any other type of public speaking, regardless of industry or years of experience.

All participants will earn a Certificate of Participation from the Harvard Division of Continuing Education

Participants must be fluent in English to participate fully in fast-moving discussions and exercises.

Benefits of Communication Strategies: Presenting With Impact

This communication strategies program is designed to offer new techniques to improve your public speaking skills. Key takeaways from the program will help you improve your ability to persuade and influence your audience in large- and small-group settings.

During this public speaking training course, you will:

  • Learn guiding principles of making effective presentations
  • Build confidence in your presentation abilities
  • Cultivate your personal leadership and communication style
  • Learn strategies on handling hostile audiences

“Jill [Slye] shared invaluable tips that have helped me to reduce my anxiety and negative self-talk around my presentations while conveying a message that encourages others to affect change through empowering presentations.” — Lizbeth Sanches-Acre

The curriculum for this communication strategies program is designed to be interactive and hands-on. You will practice the skills and techniques you are learning in real-time through small group activities and oral presentations during the program.

The curriculum will cover topics such as:

  • Effective delivery skills involving presence, vocal variety, body language, narratives and humor, and handling nerves
  • Crafting clear and concise messages
  • Understanding and connecting with your audience
  • Techniques for effective handling of Q&A sessions
  • Ways to gain buy-in and influence your audience
  • Strategies for online communications, webinars, podcasts, Zoom platforms, etc.

This public speaking course is offered as a two-day on-campus program in our state-of-the-art classroom space in the heart of historic Harvard University. Program tuition is $2,990 plus the cost of travel.

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December schedule, jill abruzese slye, certificates of leadership excellence.

The Certificates of Leadership Excellence (CLE) are designed for leaders with the desire to enhance their business acumen, challenge current thinking, and expand their leadership skills.

This program is one of several CLE qualifying programs. Register today and get started earning your certificate.

How will this program help me improve my public speaking skills?

This program will help you improve your public speaking skills through hands-on practice of communication techniques and new approaches. As part of the program, you will engage in group exercises and oral presentations where you will receive feedback from the instructor and your peers to help you improve your skills in real time.

How will improving public speaking help me advance my career?

Public speaking is an important skill for any business professional, regardless of industry or role. To advance your career, you must possess the ability to convey your message with clarity and lead group discussions with confidence, regardless of the specific situation. Developing the techniques and strategies to communicate effectively will help build trust in your leadership skills more broadly.

What skills or experience is needed before enrolling in this program?

Participants do not need any specific experience or skills to enroll in this program. It is open to any business professional interested in improving their public speaking skills and their ability to communicate effectively and persuasively.

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

oral communication presentation skills

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Oral Communication Skills

A key skill for any scientist is communicating ideas orally to your mentors and peers. Throughout your career you will be faced with the challenge of speaking in front of groups small and large – to explain a paper in journal clubs, to present a poster, to give a talk at conferences, and so on.

These resources are designed to help you master the craft of giving oral presentations in various settings. The links below lead to PowerPoint or video files used for our workshops for first year CLIMB students when we focus on oral communication skills.

Click below to view videos or to download the pdf files of PowerPoint presentations.

A four-part series on oral presentations skills:

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Creating a 10-15 Minute Scientific Presentation:

  • Part 1 - Creating an Introduction (video):  Creating an introduction  (large pptx file of slides in video with an audio clip of the speaker)
  • Part 2 - Creating the body of the presentation; design/methods; data/results; conclusion s (video); Creating the body of the presentattion  (large pptx file of slides in video with an audio clip of the speaker)

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Tips for Effective Presentations: A Conversational Approach

Oral communication is atop the list of skills employers value—but public speaking is the number one fear among individuals in the U.S. However, there’s one simple and foolproof way you can enhance your presentation skills: by treating it like a conversation.

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18 effective strategies to improve your communication skills

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Communication skills are some of the most utilized and the most sought after in the workplace. They’re essential for leaders and individual contributors to hone. Looking at our largely remot and hybrid work environments, great communication skills make the difference between connected, agile teams, and teams who fail to collaborate, stay aligned, and achieve common goals. 

The good news is that improving communication skills is easier than you might imagine. Here are some basic principles worth following in order to communicate better.

5 types of communication to develop

You and members of your team may have been working remotely for some time now. Whether you are in an office daily, at home managing from afar, or in a hybrid workplace between the two, you’ve likely leveraged more than one communication type.

For businesses to thrive long-term, it is important to develop communication skills that span each type. Here are the five most common communication types to focus on improving.

  • Oral communication: Thoughts are shared through speech. Examples include presentations, one-on-one meetings, and virtual calls.
  • Written communication: Thoughts and ideas are shared via the written word. This can be with emails, hand-written notes, or signage.
  • Non-verbal communication : Information is shared without the use of written or spoken words. Examples include facial expressions, tone of voice, body language, and gestures.
  • Active listening: Unlike the examples above, active listening is about receiving information. When someone is listening actively, they might ask questions to understand the information better, but refrain from focusing on their response so much that they fail to hear the speaker.
  • Contextual communication: Information i s s hared with mutual, potentially un s poken, under s t anding s of variou s factor s s uch a s interper s onal relation s hip s and the environment.

What is effective communication?

The most effective communicators clearly inform others and actively listen to them at the same time. They can accept input – both verbal and non-verbal – while also expressing their thoughts and opinions in an inclusive way.

Regardless of the communication style , effective communication involves a connection with others. It is a dance with a partner that moves, at times, in ways we did not predict. This means the most powerful skill you can leverage is being in sync with your audience. It involves understanding and speaking to its needs, and then responding to real-time feedback. It means having the conversation that your audience wants to have.

But achieving all of that can take some practice.

Below are some effective communication strategies to help you listen and communicate better.

How to improve communication skills

The best messages are often simple.

There’s no value in delivering any kind of communication, whether written, verbal, formal, or casual, if the message doesn’t come across clearly.

Communicating concisely — while maintaining interest and including everything your team needs to know — is a high-level communication skill.

Here are some ways to communicate better.

1. Keep your audience in mind

Your audience will naturally be more interested and engaged when you tailor your communications to their interests. Piquing their interest by speaking directly to what matters to them will naturally engage their desire to understand and interact with the information.

2. Don’t use 10 words when one will do

Even the most engaged and committed audience will eventually get bored. Keeping your message simple and concise will make it easier to understand and retain. Remember, you already know what you’re going to say, but they’re hearing it for the first time. Keep it simple.

3. Consider the best method to deliver your message

If the information you’re conveying isn’t urgent, consider sending an email or a memo. This is especially important when communicating expectations . Written communication will give your audience more time to review it, think it over, and follow up with questions. It will also give them a handy record to refer back to.

4. Get them involved

If you’ve ever worked as an instructor, manager, trainer, or coach, you’ll know that there are few better ways to learn new information than to teach it. Ask them for their input or to take a role in explaining new concepts and policies to their colleagues.  

5. Leverage face-to-face communication when possible

Communicating face-to-face adds multiple layers of information to an exchange, whether between two people or two hundred. Often, there’s a synergy created with in-person communication that’s difficult to replicate elsewhere. Here are some tips to make the most of face time with your team:

6. Make eye contact

If you’re wondering whether or not your message is getting across, few metrics provide as much feedback as eye contact . You can easily tell if the person you’re speaking to is understanding you, is distracted, worried, or confused — much of which is lost in digital communication.

7. Ask for feedback 

Not sure they got it? Ask! A powerful technique is to ask people to repeat back their version of what you just said. Often, this can improve retention, immediate understanding, and minimize misunderstandings later on. You can also ask them to reach out to you with helpful ways that you can improve your delivery in presentations and other forms of communication.

8. Read non-verbal cues

There are various types of nonverbal-cues . Yawns, fidgeting, and looking around the room are usually clear signs that your audience is thinking about something other than what you’re trying to convey. If you notice this, don’t take it personally. Try asking them to share what’s on their mind, recap previous points they may have missed, or adjourn for a later time.

9. Minimize distractions

If you’re chatting with someone (or a group) face-to-face, keep distractions at bay by leaving unnecessary electronic devices out of the space. Keep the attendance limited to just those who need to be there, and avoid scheduling at a time when people are likely to focus on something else (like just before the end of the day or right before lunch).

How to improve online communication:

Online communication is rapidly replacing office spaces as the primary location of doing business. Especially if you’re used to working with in-person teams, it may be challenging to adjust to having meetings, conversations, and even people that collaborate with you or report to you digitally . Since online communication presents a unique way to interact, here are some things to keep in mind: 

1. Stick to a time limit

Online meetings can be even more difficult to focus on, since they incorporate the distractions of a nearly-unlimited number of settings. Keep the meetings short and to the point, and be especially vigilant about minimizing (potentially) marathon Q&A sessions. If needed, follow up through asynchronous communication methods to protect everyone's time.

2. Be mindful of the other person

Generally, the person presenting is the only one who can give the meeting their full attention. Especially when working from home, assume that participants have multiple demands for their attention and structure the content accordingly.

3. Recap important details

A lot of nonverbal and interpersonal cues can be lost over a digital connection. Ensure understanding by recapping the key points. You can either do a quick review in an online meeting or a brief summary at the end of a lengthy email.

4. Don’t forget to respond

Be sure to respond to each communication with a quick acknowledgment, even if it’s an informal one. Although you may have received the message, it’s likely that the person on the other end will have no way of knowing unless you let them know. A couple words or even a “like” will usually do the trick.

man-listening-intently-effective-communication-strategies

5 extra tips to sharpen your communication skills

In general, if you’re looking to strengthen your communication skills , the following tips will help you succeed no matter the situation you find yourself in (or the audience you find yourself with):

  • Be approachable. If your teammates feel intimidated or worried that you may not respond well, they’re less likely to come to you with information.
  • Be patient. Not everyone communicates the same way. Taking the time to be sure you’ve understood the other person and communicated clearly can pay dividends.
  • Be self-aware. It’s okay if you’re still developing your communication skills, nervous, or having a bad day. It takes time — and practice — to become a skilled communicator.
  • Check for understanding. Don’t be afraid to invite feedback or ask questions to ensure that everyone’s on the same page.
  • Switch out the messenger. Allow other team members or leaders to develop their communication skills by empowering them to lead discussions and meetings.

How to be a better active listener

There is much talk about the beauty of active listening , but many people aren’t sure how it translates into actual behaviors. One of the main challenges to active listening is the preoccupation with a response. Many people are busy formulating a perfect answer, which leaves no bandwidth to engage with the input. To get out of this habit, which is not really in service of the speaker, consider the following steps.

Rethink how to add value

You may think that adding value to an exchange is mostly about what you say. But that is not always how others perceive it. Most of us value responses that help us think through our own ideas, that clarify our assumptions or point out possible blind spots. We often don’t need a listener to be brilliant or impress us with their own data. Instead, we may value most how they helped us sharpen our thoughts.

Paraphrase without judgment

If you find yourself preoccupied with responding, try changing the focus of your response. Instead of aiming to add your own thoughts, task yourself with giving a summary that withholds your opinion or judgment. As you listen, make it your goal to give a concise summary, perhaps clarifying the speaker’s initial language.

Bonus points for repeating sticky language that the speaker recognizes as their own (“so you were frustrated with the project because the deadline was an uncomfortable high ?”)

Ask questions that help speakers think

The next step from paraphrasing is to ask questions that move the needle. Much like the way a coach listens, these questions push speakers to go deeper into their own thinking, to clarify their expression or consider possible concerns. You can play devil’s advocate by pointing out inconsistencies or language that seems unclear. All of these are true gifts to a speaker and help you stay focused on listening.

Interrupt politely

Active listening isn’t mindless indulgence, and not all interruption is rude. Sometimes speakers get lost in the weeds, providing depths of detail you don’t need. Interruption can help them stay relevant – and be rewarded with more engagement.

Most speakers don’t mind being cut off by a question that lets them keep talking. Much harder, especially for introverts, is to interrupt someone in a meeting and end their floor time. Be sure to:

  • Validate the speaker (“Thank you for bringing that up.”)
  • Use a warm and polite tone. Get feedback from others on how you sound and come across.
  • Refer to shared interest (“I’d just like to make sure we get to hear from everyone about the project.”)

Tips to keep audiences engaged when you speak

Be relevant.

As we are flooded with information, many audiences will not be impressed by data. In fact, the desire to cover all bases or anticipate all possible questions is a common reason for wordiness.

To keep listeners engaged, especially in virtual meetings, you should carefully curate content for relevance. Ask yourself: How does this information affect my audience? How may it help them with their work? Is this level of detail helpful to understand my main message?

If you have no clear answers to these questions, consider cutting the content.

A hallmark of executive presence, concision is the ability to express your ideas in as few words as possible. Listeners appreciate this, as it shows your preparation and respect for your listeners’ time. In addition, concision signals confidence: the confidence to do less, to say something once, and trust that it lands.

Especially in virtual meetings, where the feedback loop can be flat, many speakers struggle with being concise. They may repeat themselves “just to make sure” or use more examples to make a point clear. But this kind of “more” can often be less, as audiences disengage, having gotten the point the first time.

Concision is a leap of faith. The faith in your own preparation and that your delivery is clear. In virtual meetings with cameras turned off, it becomes harder to keep this faith. For your own self-care as a speaker, you may want to ask your audience to be fully present and turn cameras on — and then reward them with your confident delivery.

Leave spaces for the audience to fill

One way to slow yourself down and check in with audiences is to pause after making a point. Not just a second to catch your breath, but an actual space for silence. Both virtual and in-person, it leaves an opening for your listeners to fill, providing you with real-time feedback as to what they need next. How granular do they want you to get? Do they actually have the questions you were going to answer? Or are they taking your ideas in a whole new direction?

We often feel wary about silence, as if it means that something is wrong. But things happen in silence, and you may be surprised what your listeners offer when given the chance to jump in. However they fill the space, you may get valuable hints as to how to sync and proceed. And that is when communication becomes dancing.

Treat pushback as openings, not obstacles

You may believe that by making a compelling case, you should be rewarded with instant buy-in. Which of course, almost never happens. As your proposals are challenged you get frustrated, perhaps even defensive, as you try to explain why you are right. Soon lines are drawn and both sides double down, and you find yourself stuck in a rut.

To avoid such a shutdown of your ideas, you may want to rethink how you experience pushback. Most new ideas aren’t embraced the way they are initially proposed, and your audience may not need you to have ready-made answers to all their questions. Try to view your pitch as an opening volley, and the pushback as guidance to have the talk that you need to have. Instead of reflexive defense, ask follow-questions to validate and explore the concern.

office-meeting-effective-communication-strategies

Final thoughts on effective communication strategies

As a leader and manager, you have tremendous power to set the tone for how your team communicates. While it can be easy to fall into bad communication habits, especially when transitioning to an increasingly digital interface, a shift in the way one individual communicates can open the doors for a radical shift throughout an entire workplace. Building effective communication skills takes time, but the effects are worth the effort at every level of your organization.

Elevate your communication skills

Unlock the power of clear and persuasive communication. Our coaches can guide you to build strong relationships and succeed in both personal and professional life.

Nicolas Gattig

Better Up Fellow Coach

Feedback in communication: 5 areas to become a better communicator

Foster strong communication skills to enjoy professional success, upward communication: what is it 5 examples, improve your interpersonal communication skills with these 6 tips, the 5 business communication skills worth perfecting, member story: developing communication skills and owning the spotlight, we need to talk (about communication styles in the workplace), communication is key in the workplace. here's how to improve, what is nonverbal communication 10 different types (with examples), similar articles, reading the room gives you an edge — no matter who you're talking to, how to write a speech that your audience remembers, active listening: what is it & techniques to become an active listener, 11 communication skills every leader should have, your guide to what storytelling is and how to be a good storyteller, 6 presentation skills and how to improve them, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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The Power of Strong Oral and Written Communication Skills

Learn how to improve your oral and written communication skills by expressing ideas clearly, fostering understanding, and connecting with others.

Oral and written communication skills are essential components of effective interaction, involving both verbal and written forms of conveying information and ideas. 

Oral communication skills encompass the ability to express thoughts, opinions, and information through spoken words, while written communication skills involve conveying messages, instructions, or thoughts using written language. 

Both oral and written communication skills play a pivotal role in expressing ideas clearly, fostering understanding, and connecting with others across different contexts.

Importance of Effective Communication in Various Aspects of Life

Effective communication skills are paramount in personal, professional, and academic spheres. In the workplace, clear oral and written communication enables employees to articulate ideas, collaborate with colleagues, and present their thoughts convincingly to employers or clients. 

Written communication skills are crucial for crafting professional documents such as emails, reports, and cover letters. In academic settings, effective communication aids students in presenting research, participating in discussions, and writing papers. 

Moreover, in everyday life, strong communication skills foster better relationships, facilitate successful interactions, and contribute to overall clarity and understanding in various interactions.

oral communication presentation skills

The Importance of Oral Communication Skills

Effective verbal communication in personal relationships.

Building Strong Connections with Others: Oral communication skills are instrumental in establishing meaningful relationships. Through effective verbal communication, individuals can share thoughts, emotions, and experiences, fostering deeper connections and understanding with family, friends, and acquaintances. 

Open and honest conversations enable individuals to connect on a personal level and build trust, enhancing the quality of relationships.

Resolving Conflicts and Misunderstandings: Strong verbal communication skills are essential for addressing conflicts and resolving misunderstandings. 

The ability to express oneself clearly, actively listen, and provide constructive feedback aids in navigating difficult conversations. Individuals with strong oral communication skills can discuss concerns, clarify misunderstandings, and find mutually agreeable solutions, contributing to healthier and more harmonious relationships.

Professional Benefits of Strong Oral Communication

Effective Teamwork and Collaboration: In the professional realm, effective verbal communication skills are crucial for successful teamwork and collaboration. 

The ability to communicate ideas, provide feedback, and actively participate in discussions contributes to a productive work environment. Teams that communicate well can exchange insights, pool talents, and achieve common goals efficiently.

Improved Public Speaking and Presentation Skills: Strong oral communication skills enhance public speaking and presentation abilities. Professionals who can convey information persuasively and engage their audience effectively make impactful presentations. 

Whether delivering a pitch, leading a meeting, or presenting to a large audience, strong verbal communication skills instill confidence and captivate listeners, leaving a lasting impression.

Developing Verbal Communication Skills

Active listening techniques: .

Active listening is a foundational skill for improving oral communication. This technique involves fully engaging with the speaker, giving them your undivided attention, and understanding their message beyond just words. 

By maintaining eye contact, nodding, and asking clarifying questions, you demonstrate your genuine interest and comprehension. Active listening helps foster better connections, minimizes misunderstandings, and allows you to respond thoughtfully.

Enhancing Non-Verbal Communication:

Non-verbal cues, such as facial expressions, gestures, and body language, play a significant role in conveying messages during oral communication. Developing awareness of your non-verbal cues and aligning them with your spoken words enhances your overall communication effectiveness. Positive non-verbal communication signals attentiveness, openness, and confidence, helping you build rapport and establish credibility.

Practicing Effective Speaking and Clarity of Expression:

Practicing effective speaking involves expressing ideas clearly, concisely, and confidently. Focus on articulation, pronunciation, and tone to ensure your words are understood. Using appropriate vocabulary and structuring your sentences coherently adds to your communication clarity. 

Regular practice through discussions, presentations, and even role-playing scenarios can help you refine your speaking skills and overcome any hesitations or stumbling blocks in verbal communication.

The Importance of Written Communication Skills

Written communication in the workplace:.

Effective written communication is essential in professional settings for several reasons. Clear and concise emails and memos ensure that information is conveyed accurately without confusion. 

Professional written reports and documentation contribute to organized and well-documented project management, decision-making, and compliance with industry standards. Strong written communication skills not only reflect your competence but also facilitate seamless communication within the team and with stakeholders.

Personal Benefits of Strong Written Communication:

Developing strong written communication skills has personal benefits beyond the workplace. It enhances your organization and critical thinking abilities as you structure your thoughts logically and coherently. 

Expressing thoughts and ideas effectively in writing allows you to communicate with clarity and precision. This skill is valuable for both formal and informal contexts, from crafting persuasive essays to sharing ideas on social media. Strengthening your written communication skills empowers you to convey your messages with impact and engage with a broader audience.

Developing Written Communication Skills

Understanding the Purpose and Audience: Developing strong written communication skills involves considering the purpose and audience of your writing. Identifying why you are writing and who your target audience is helps tailor your message appropriately. 

Whether it's a formal report, an email to colleagues, or a social media post, knowing your purpose guides your content and tone. For example, writing an informative report for a professional audience requires a different approach than composing a casual email to friends. Understanding your purpose and audience ensures that your written communication is relevant, engaging, and effective.

Organization and Structure in Writing: Effective writing requires proper organization and structure to present ideas coherently. Start with an introduction that captures the reader's attention and outlines the main points. 

Organize the body of your writing logically, presenting ideas in a sequence that flows smoothly. Each paragraph should focus on a single idea, and transitions should link your points seamlessly. 

Conclude with a summary that reinforces your main message or provides a call to action. Well-organized writing guides readers through your content and makes it easier to comprehend and remember.

Effective Use of Grammar, Punctuation, and Vocabulary: Grammatical accuracy, proper punctuation, and varied vocabulary are crucial for clear and effective written communication. 

Grammatical errors and awkward phrasing can detract from your message, leading to confusion or misinterpretation. Correct punctuation enhances the clarity and readability of your writing. 

Additionally, using a diverse range of vocabulary improves the richness and precision of your content. Regularly reviewing grammar rules, practicing proofreading, and expanding your vocabulary are essential steps in enhancing your written communication skills.

Integrating Oral and Written Communication Skills

Bridging the gap between oral and written communication:.

Integrating both oral and written communication skills is essential for effective communication in various contexts. While oral communication allows for immediate interaction and engagement, written communication provides a lasting record and reference. 

Bridging the gap between these skills involves recognizing their complementary nature. For instance, articulating ideas clearly in writing helps structure your thoughts and can serve as a foundation for confident verbal communication. 

Similarly, the ability to express yourself eloquently in speech can translate to persuasive writing. By honing both oral and written communication skills, individuals can convey their ideas comprehensively and adapt to diverse communication scenarios.

The Impact of Effective Communication Skills on Overall Success:

Proficiency in both oral and written communication is a cornerstone of overall success. In professional settings, strong communication skills enhance collaboration, leadership, and the ability to influence others positively. 

Employers often seek candidates with excellent communication skills, as these skills contribute to effective teamwork, client relationships, and project management. Moreover, these skills extend to personal life, fostering better relationships and facilitating efficient interactions in everyday situations.

Mastering effective communication, whether oral or written, empowers individuals to navigate challenges, convey their ideas persuasively, and achieve their goals with confidence.

In today's interconnected world, oral and written communication skills hold immense value. The ability to convey ideas effectively through spoken and written words is pivotal in personal, academic, and professional spheres. 

Strong oral communication skills enable meaningful interactions, resolving conflicts, and fostering connections. Meanwhile, proficient written communication skills allow for clear documentation, organized thought expression, and impactful written reports.

The journey towards mastering oral and written communication skills is ongoing. Continuously refining these skills offers numerous benefits, enhancing career prospects, building strong relationships, and contributing to personal growth. 

Embrace opportunities to enhance your communication abilities, whether by practicing active listening, refining your writing style, or engaging in public speaking. 

By prioritizing the development of these skills, you empower yourself to effectively navigate various communication scenarios, enrich your interactions, and contribute positively to your personal and professional life.

Introducing Dive: The Perfect AI Companion for 2023

Dive is your ultimate AI assistant for supercharging your meetings. Dive seamlessly integrates with popular video conferencing platforms, revolutionizing your meeting experience. 

With automated task allocation, real-time transcription , and insightful analytics, Dive ensures your meetings are efficient, engaging, and result-driven. Elevate collaboration and productivity with Dive and make every meeting count.

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Oral Communication

What is oral communication.

Oral communication refers to the process of exchanging information, thoughts, and ideas through spoken words. It is a soft skill that allows individuals to express themselves effectively and convey messages to others in a clear and concise manner.

Importance of Oral Communication

Oral communication plays a crucial role in both personal and professional settings. It facilitates effective interactions, enhances relationships, and promotes understanding among individuals. Proficient oral communication skills are highly valued by employers, as they contribute to teamwork, problem-solving, and collaboration.

Key Elements of Oral Communication

Effective oral communication involves various key elements, including clarity, coherence, conciseness, and relevance. Clarity ensures that the message is easily understood by the recipient, while coherence ensures a logical flow of ideas. Conciseness helps convey the message efficiently, avoiding unnecessary and redundant information. Relevance ensures that the information shared is meaningful and applicable to the context.

Verbal and Nonverbal Aspects

Oral communication encompasses both verbal and nonverbal aspects. Verbal communication refers to the use of words, grammar, and language structure to express ideas, while nonverbal communication involves facial expressions, gestures, body language, and tone of voice. Both aspects are important to effectively convey messages, as they provide additional cues and emphasize certain points.

Enhancing Oral Communication Skills

Improving oral communication skills can be achieved through practice and development of specific techniques. Active listening, clarity in speech, organizing thoughts, adapting communication style to the audience, and using appropriate nonverbal cues are some strategies to enhance oral communication.

Applications of Oral Communication

Oral communication is utilized in various settings, such as meetings, presentations, interviews, negotiations, and interpersonal interactions. It is essential for building relationships, resolving conflicts, delivering persuasive speeches, imparting knowledge, and fostering collaboration within teams.

The Importance of Assessing a Candidate's Oral Communication Skills

Assessing a candidate's oral communication skills is crucial for ensuring effective and efficient communication within an organization. By evaluating how well a candidate can express ideas, convey messages, and engage in meaningful conversations, businesses can make informed hiring decisions.

Clear and Effective Communication: Oral communication skills are essential for employees to clearly articulate their thoughts, ideas, and instructions to colleagues, clients, and stakeholders. Assessing a candidate's ability to convey information in a coherent and concise manner is essential for fostering effective collaboration and avoiding misunderstandings.

Professional Presentations and Meetings: Strong oral communication skills are particularly important for individuals who need to conduct presentations, participate in meetings, and engage in discussions. Assessing a candidate's oral communication skills helps ensure they can confidently deliver presentations, actively contribute in meetings, and effectively collaborate with team members.

Customer Interactions and Client Relationships: For roles that involve interacting with customers or building client relationships, assessing a candidate's oral communication skills is vital. The ability to listen actively, understand customer needs, and communicate clearly can greatly impact customer satisfaction and loyalty.

Problem-solving and Conflict Resolution: Effective oral communication is essential for problem-solving and conflict resolution within a team or across departments. By evaluating a candidate's ability to communicate ideas, actively listen to others, and effectively negotiate, businesses can identify individuals who can contribute to a positive and productive work environment.

Assessing Candidates on Oral Communication Skills

Alooba offers a range of tests designed to assess a candidate's oral communication skills effectively. By utilizing these tests, organizations can evaluate the candidate's ability to communicate clearly and effectively in various scenarios. Here are some test types available on Alooba that are relevant to assessing oral communication skills:

Written Response Test : This test allows candidates to provide a written response or essay on a given topic. It assesses the candidate's ability to organize thoughts, convey ideas coherently, and effectively communicate through writing.

Asynchronous Interview : With the Asynchronous Interview test, candidates answer questions by submitting a video response of themselves. This test evaluates not only the candidate's verbal communication skills but also their nonverbal cues, such as body language and tone of voice.

By incorporating these assessment methods into the hiring process, organizations can gain valuable insights into a candidate's oral communication abilities, ensuring they select individuals who can effectively express themselves and engage in meaningful conversations within the workplace.

Subtopics within Oral Communication

Oral communication encompasses various subtopics, each playing a crucial role in effective interpersonal and professional interactions. Here are some key areas covered under oral communication:

Verbal Clarity : Verbal clarity focuses on the candidate's ability to express ideas, thoughts, and information clearly and concisely. It assesses their proficiency in using appropriate language, grammar, and vocabulary to ensure their message is easily understood by others.

Listening Skills : Active listening is an integral part of oral communication. Assessing a candidate's listening skills involves evaluating their ability to pay attention, comprehend information, and respond appropriately. Strong listening skills enable effective understanding and facilitate meaningful conversations.

Public Speaking : Public speaking evaluates a candidate's ability to effectively present information and ideas before an audience. This subtopic assesses their confidence, articulation, use of body language, and overall ability to engage and captivate listeners.

Interpersonal Communication : Interpersonal communication focuses on how well a candidate can interact and communicate with others on a personal level. It assesses their ability to build rapport, establish trust, and effectively convey thoughts and ideas in one-on-one or small group settings.

Nonverbal Communication : Nonverbal communication includes facial expressions, gestures, body language, and tone of voice. Evaluating a candidate's nonverbal communication skills helps understand their ability to convey emotions, maintain engagement, and make a positive impact during conversations.

By assessing these subtopics within oral communication, organizations can identify candidates who possess strong communication skills and can effectively contribute to the success of the team and the organization as a whole.

Oral communication is utilized in various contexts, both in personal and professional settings. Understanding how oral communication is applied can help individuals and organizations recognize its significance. Here are some common applications of oral communication:

Meetings and Presentations : Oral communication is crucial during meetings, where individuals discuss ideas, provide updates, and make decisions. It also plays a vital role in presentations, enabling speakers to share information, persuade audiences, and engage with listeners effectively.

Negotiations and Conflict Resolution : Effective oral communication is essential during negotiations, allowing parties to express their perspectives, collaborate, and reach agreements. It is also valuable in conflict resolution, helping individuals address conflicts, find common ground, and work towards resolutions.

Customer Service and Sales : Oral communication plays a vital role in customer service, where representatives need to understand customer needs, address inquiries, and provide solutions effectively. In sales, oral communication helps build relationships, highlight product benefits, and close deals through persuasive conversations.

Interviews and Interpersonal Interactions : Oral communication is critical during interviews where candidates communicate their qualifications, skills, and experiences to potential employers. It is also utilized in daily interpersonal interactions, facilitating effective communication with colleagues, supervisors, and clients.

Training and Team Collaboration : Oral communication is employed in training sessions, workshops, and seminars to impart knowledge, share insights, and promote collaborative learning. It is also essential for team collaboration, enabling members to exchange ideas, coordinate tasks, and foster a cohesive working environment.

Understanding the applications of oral communication highlights its significance in various aspects of life. Proficient oral communication skills contribute to successful interactions, effective teamwork, and positive relationships both inside and outside the workplace.

Roles Requiring Good Oral Communication Skills

Certain roles heavily rely on individuals having strong oral communication skills to excel in their responsibilities. These positions involve frequent interactions with colleagues, clients, and stakeholders, making effective communication pivotal. Here are some types of roles that require candidates with excellent oral communication skills:

Insights Analyst : Insights analysts need to effectively communicate their findings and analysis to various stakeholders, including management teams and clients. They must deliver clear and concise insights through reports and presentations, ensuring the information is easily understood.

Marketing Analyst : Marketing analysts collaborate with cross-functional teams and communicate data-driven marketing strategies. They need strong oral communication skills to present campaign performance, share insights, and discuss target audience behaviors effectively.

Product Analyst : Product analysts play a vital role in communicating product ideas, requirements, and user feedback to development teams. They collaborate with stakeholders, providing comprehensive insights to enhance products and drive innovation.

Customer Service Representative : Customer service representatives consistently interact with customers, providing support and addressing inquiries. Effective oral communication skills are crucial in delivering exceptional customer service, ensuring clear understanding and resolution of customer concerns.

Trainer : Trainers rely heavily on oral communication to deliver training sessions, workshops, and presentations to diverse audiences. They must communicate concepts and instructions clearly, ensuring trainees understand and retain the information being shared.

Team Leader : Team leaders need strong oral communication skills to effectively communicate goals, expectations, and feedback to their team members. They facilitate open communication, foster collaboration, and motivate their teams towards success.

Public Speaker : Public speakers rely on their oral communication skills to engage, inform, and inspire audiences during presentations, conferences, and events. They need to deliver memorable speeches with clarity, confidence, and effective storytelling.

Negotiator : Negotiators use their oral communication skills to engage in effective discussions, reach agreements, and resolve conflicts. Strong communication enables them to articulate their position, actively listen, and negotiate mutually beneficial outcomes.

Interviewer : Interviewers rely on their oral communication skills to ask relevant questions, assess candidates' qualifications, and effectively evaluate their fit for a position. They need to conduct interviews that encourage open dialogue and elicit detailed responses.

These roles exemplify the importance of oral communication skills in various professional settings. Organizations seeking individuals for these positions prioritize candidates who can effectively express themselves, engage with others, and contribute to the success of their teams.

Associated Roles

Etl developer.

ETL Developers specialize in the process of extracting data from various sources, transforming it to fit operational needs, and loading it into the end target databases or data warehouses. They play a crucial role in data integration and warehousing, ensuring that data is accurate, consistent, and accessible for analysis and decision-making. Their expertise spans across various ETL tools and databases, and they work closely with data analysts, engineers, and business stakeholders to support data-driven initiatives.

Growth Analyst

The Growth Analyst role involves critical analysis of market trends, consumer behavior, and business data to inform strategic growth and marketing efforts. This position plays a key role in guiding data-driven decisions, optimizing marketing strategies, and contributing to business expansion objectives.

Insights Analyst

Insights Analysts play a pivotal role in transforming complex data sets into actionable insights, driving business growth and efficiency. They specialize in analyzing customer behavior, market trends, and operational data, utilizing advanced tools such as SQL, Python, and BI platforms like Tableau and Power BI. Their expertise aids in decision-making across multiple channels, ensuring data-driven strategies align with business objectives.

Marketing Analyst

Marketing Analysts specialize in interpreting data to enhance marketing efforts. They analyze market trends, consumer behavior, and campaign performance to inform marketing strategies. Proficient in data analysis tools and techniques, they bridge the gap between data and marketing decision-making. Their role is crucial in tailoring marketing efforts to target audiences effectively and efficiently.

Product Analyst

Product Analysts utilize data to optimize product strategies and enhance user experiences. They work closely with product teams, leveraging skills in SQL, data visualization (e.g., Tableau), and data analysis to drive product development. Their role includes translating business requirements into technical specifications, conducting A/B testing, and presenting data-driven insights to inform product decisions. Product Analysts are key in understanding customer needs and driving product innovation.

Product Manager

Product Managers are responsible for the strategy, roadmap, and feature definition of a product or product line. They work at the intersection of business, technology, and user experience, focusing on delivering solutions that meet market needs. Product Managers often have a background in business, engineering, or design, and are skilled in areas such as market research, user experience design, and agile methodologies.

Related Skills

Other names for Oral Communication include Verbal Communication , and Speaking .

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How to Develop Effective Communication Skills in Oral Presentations

How to Develop Effective Communication Skills in Oral Presentations

Oral presentations can be seen as dreaded tasks by many. According to a study, an oral presentation is the most challenging form of assessment in any field.

Ask anyone about their view about this. Chances are, you may find that this is always intertwined with the phrases “stage-fright”, “social phobia”, “mental block”, etc.

Girl working on Laptop

On the other hand, the same study says oral presentation is a fruitful source of personal growth. Exposure in speaking to a large audience, when done well, can integrate greater confidence for the next presentations.

In today’s high demands of competitive qualifications, anyone must have experienced public speaking at least once in a while. Whether you’re a student, an employee, or even a company owner, you can’t get away with oral presentations.

Fortunately, you can learn and develop effective communication and presentation skills. Below are guidelines on how to equip yourself with the said skills, even a language teacher approves:

1. Know your target audience

A key to preparing your oral presentation is by understanding the type of audience you will have. This is an effective way to visualize the scene as vividly as possible.

By knowing your expected crowd, you can gauge the appropriateness of your language and the level of competence in the presentation. As the presenter, a role is to provide the audience what they came for. You are the sole authority and it starts with considering the people you will present for and the context.

Your target audience can be one of the following:

If in a classroom setting:

  • Teachers or Instructors
  • Panel of Judges

If in a company:

  • Fellow Employees
  • Potential Clients
  • Business Partners
  • Organizations

In mass media:

Public as Target Adueince for Presentation

Due to pandemic, most in the list conduct oral presentations online but this doesn’t hinder an effective communicator to prepare himself. The goal is to find a common denominator between you and your target audience. Everything else will follow.

2. Prepare your outline

In his book 7 Habits of Highly Effective People , Stephen Covey talks about a habit to “begin with the end in mind”. He says all things are created twice – the one we mentally visualize and the one we do in the actual.

Begin with the End in Mind

Engineers and architects need a structural blueprint before building. As the presenter, your blueprint will be an outline. This dictates the flow of your oral presentation and allows you to be on track.

Regardless of the type of presentation, the outline must have an introduction, body, and conclusion. In writing, this is called “ The Burger Method ”. This will help garner your ideas in the presentation.

A more experienced speaker outlines only the main content of the presentation but knows a smooth introduction and conclusion. Knowing your outline by heart can lessen the possibility to be anxious in front of the audience. You may write this on an index card, a piece of paper, or on a sticky note on your phone/computer.

Writing list of tasks

Creating your outline ahead goes a long way in planning oral presentations . Again, begin with the end in mind. This is like manifesting success, in a way that can relate to the saying “What your mind can conceive, it can achieve.”

3. Make use of visual aids

Presenting to a fellow Employee

Visual aids are relevant for the efficient execution of your oral reports. It retains accurate information to the viewer’s mind. This is encouraged for the content to be materialized. You can take advantage of the fact that most people tend to be more interactive with visuals, in general. The use of visual aids elevates engagement among the audience.

Like the outline, visual aids can make or break your presentation. If presented clearly and concisely, then, it will no doubt be effective. Let’s see how to do just that!

Graphic organizers

Miller (2005) defines graphic organizers as representations of “chunking” bodies of ideas to simpler mapping through shapes, lines, and graphs.

The Power of Visual Charts in Presentation

Adding graphics can help organize your thoughts coherently. Organizers encourage the audience to understand the relationships of your ideas. It is also through concept mapping the purpose of the oral presentation unfolds. Including well-made graphics helps the audience relate to the story you are trying to tell and to grasp the fuller context of what is being communicated.

PowerPoint Presentation

Whether at school or work, PowerPoint Presentation is essential. This software is brilliant as it is intended to equip you with digital tools for any type of presentation.

Slide Templates for Presentation

This is a technological version of visual aids in the form of slides. All types of instructional materials can be found in this app. The good news is you don’t need to start from scratch since a lot of sites offer creative slide templates for free. Preparing for your oral presentations is made better than ever!

Slide Design Workflow

Audio-visuals

Finally, never undermine the impact of audio-visuals in your oral presentation. Inserting images, video clips or audio invites amused audiences. Aside from this, it also allows you to have small breaks in between.

Presentation Display

Audio-visuals are effective in catching attention but they must be well-balanced. You may not want to overdo them. Consider its length as well as its relevance to the topic.

4. Rehearse Ahead

After writing the outline and preparing visual aids, you can now rehearse your oral presentation . An important matter to consider is to do this at least a day before your presentation. This is ideal because if you rehearse just minutes before, you are likely to get preoccupied with other factors.

Rehearsing for Presentation

Your rehearsal depends on the amount of time you have before the actual presentation. If it is in weeks or months, then no excuse not to practice. Many can advise you to simulate the scenario in front of a mirror. Ask a friend to listen. A study suggests reading notes before bedtime for better retention.

If planning is shorter due to time restrictions and urgency, then a technique is to maximize the remaining time for productivity. Study the most important idea in your presentation and scan through the rest, as often as possible.

Formatting your presentation

To do this, you may come up with some mnemonics to your outline. Professional speakers make use of mnemonics in their delivery. Surprisingly, this is an effective way to communicate your ideas well.

5. Get Enough Rest

One of the most important but most neglected parts of preparation is getting enough rest. Being fit to present is equally significant as having the technical tools prepared.

This depends on the type of ethic a person has. Some people can rest their minds once they have finished their tasks. Others release tension first before they work.

Getting rest before Presenting

Regardless of your preference to rest yourself, being well-rested guarantees a sound mind and body for the next day. It boosts energy and positivity which your audience can also capture.

Composure is a skill of proactivity amidst pressure. This goes hand in hand with your communicative efficiency in oral presentations. To do this, get rested. Not too much, not too less; but just enough.

6. Present with a pleasing personality

Your self-presentation is an indicator of how you want people to perceive you. In most cases, this is how others may respect you. Since our goal is for you to develop effective communication skills, here are extra special tips to ace your oral presentation:

They say “first impressions last”. This is something you shouldn’t compromise. Your appearance will reveal how you feel about yourself. I will also be important in gaining people’s respect.

It doesn’t matter if you’re a one-time presenter or a regular. If you are to make an impression as the speaker, then better to make it a great one. Your appearance is also a form of expression.

Importance of Appearance for Presentation

Even though a lot of oral presentations have a level of seriousness, it won’t hurt to add humor from time to time. Humor can show that you are quick to think of your feet. It can help release the pressure you feel in front of an audience.

It can also set the mood for the audience at the beginning. Having humor means you don’t take everything at your expense. It means you’re detached from being perfect. You aim to be effective, after all. This is a huge impact on people to adapt your personality.

Fear is like blood in the ocean to sharks. Your audience will know what you feel inside as it will show. It can manifest in your voice, in your tone, speed, body language, or in your disposition as a whole. This is something unavoidable because we’re still human.

We feel overwhelmed sometimes! That’s why a presenter should take time in preparing ahead. This will be a big deal in your confidence on the day of your oral presentation. Your execution with confidence is a key ingredient to being effective.

7. Be aware of stage presence

An effective presenter maximizes his presence whether on a stage, in an office, or in front of the camera. He uses the physical space to his advantage.

Facial Expressions

It’s not only saying the right words in an oral presentation. It’s also how you say it!. Your facial expressions can be contagious to the audience. It will also communicate your emotions. This is also important as you interact with the audience.

Even if you feel anxious inside, you can always control your facial expressions . (This is a skill, too.) Fake it ‘til you make it!

Facial Expressions for Presentation

Eye Contact

Another important part of your presence in presenting is your eye contact with the audience. If you lack engagement with the audience, it just means you’re more focused on perfection. Again, this is not what we aim for.

An effective communicator understands that the eyes show how genuine one can be. Study shows there’s a psychological impact and connection to the audience if the speaker makes eye contact to them.

Body Language

Body language is a part of your presence as the presenter. You may find yourself relying on some gestures you present but don’t overdo them. This will be a mannerism and audience attention to what you are saying can be affected.

Body Language for Presentation

8. Deliver with smart speech

The heart of your oral presentation is your speech. You might know someone who is extremely attractive but is lacking personality in the manner she speaks. How we speak is evidence of class and character. There are a lot of factors that affect how you speak.

Importance of Speech in Presentation

Your voice is an asset in oral presentations. The volume depends on the size of the audience. You might not want to exceed your normal volume in front of five people as this will just show unintended expression. Don’t strain your voice through your volume. You may find it difficult to maintain it in the middle of your presentation.

Your intonation and rate of speech also matter. To be an effective communicator, you must know to incorporate the right tone in your statements. Most sentences are expressed in a falling intonation. This is also used in asking WH-questions and in greetings. On the other hand, rising intonation is used in asking Yes/No questions and in a series of words.

Your diction and pronunciation of words are crucial. This will tell whether you did the assignment in practicing saying the words beforehand. You can make use of dictionaries and search for pronunciations. A confused audience is something we would want the least, after all.

Preparing for your presentation

On a final note, there are some things to avoid. As much as possible, lessen your verbal fillers like “Uhm, err..” This will make your audience focus more on the fillers than the point you are getting across. Vary your intonation since we don’t want you to deliver in a monotonous manner. Sound friendly and knowledgeable.

Use of Knowledge for Effective Presentation

In stating important content, take note of your rate of speech, as well. Don’t appear to be in a rush to get rid of your audience. Savor your moment as the presenter and be a smart speaker while doing so. Words well said are words well-received. Again, it’s not what you are saying. It’s how you say it.

No one’s exempted from the dread of oral presentations. As the presenter, you might not hold your audience’s feedback but you can be responsible to be an effective speaker. Have you noticed everything in this list can be done in your control?

Developing Effective Communication Skills for Oral Presentations

The good part of learning is knowing you can always have room for improvement. Developing effective communication skills takes time. This article is not intended for one-sit reading. You go back to the guidelines as often as possible, and go ace that presentation!

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Oral communication skills are important for students.

BY ANTON LUCANUS

Communication skills are vital for a student’s academic success and future career prospects. In today’s challenging environment, students must not only possess academic expertise, but also the requisite skills to enhance their learning and employability prospects in the future.

Communication is a dynamic process as it involves an interaction between two or more people i.e. the sender and the receiver. The main purpose of communication is to transmit thoughts and beliefs to another person. The major components of communication are verbal communication or oral communication and non-verbal communication. Oral communication is the process of expressing ideas through the medium of speech and this plays a crucial role in the life of students.

Importance of Oral Communication for Students

An individual learns the basics of oral communication right at home. The school environment takes this learning a notch higher by teaching the student how to interact with peers and teachers alike. The quality of communication in student life will define professional communication later in life.

Good communication enables students to assimilate more from the learning process by empowering them to ask relevant questions and discuss doubts.

Effective verbal communication nurtures the process of socialization by facilitating new friendships and these in turn aid the learning process.

Productive communication is a boost to career development. An ability to convey thoughts in a clear and precise manner would help a student to make a favorable impression at an interview and get the job that he deserves.

Communication skills inculcate professionalism in speaking styles, ways of self-expression and attitudes towards others, and these traits would hold students in good stead in their professional lives.

Dynamics of Oral Communication

The hallmark of a good student communicator is that he has mastered the art of preparing, organizing and delivering successful oral presentations. Oral communication includes real-time presentations, video presentations and interviews, with accompanying visual aids such as handouts and power-points.

Message is the key to a good oral communication. The substance of the presentation should be relevant to the audience and goals of the presentation.

Self-awareness is the starting point of good oral communication. A person who is aware of his strengths and weaknesses can put in the required efforts to improve communication skills.

Confidence is another vital aspect of good communication. A person may know the subject and yet not communicate adequately if he lacks confidence.

Simplicity in messaging is indispensable for good communication as assimilation of the message is directly proportional to clarity of its presentation.

Awareness of the audience is an important tool in the hands of an effective oral communicator. A good communicator can guage the impact of the by observing the body language and feedback of the audience and adjust his approach accordingly.

Interaction is the path to effectiveness. A student oral communicator can keep the audience engaged by asking questions and soliciting opinions on the subject matter at hand. This would also help in fine tuning the message and style of presentation, based on the feedback received from the audience.

The tone of voice of the presenter carries a lot of weight in delivery of the message. A confident tone keeps the audience engaged, whereas a low and monotonous tone can be off-putting. Voice modulation can also be employed to highlight the key points in the presentation and retain the attention of the audience.

Body language is an important component of effective oral communication. The student should adopt a stable and confident posture, make appropriate gestures, avoid being fidgety and establish eye contact during the presentation.

Oral communication is not merely the ability to speak, but also the capacity to listen. A good communicator is one who is attuned to the audience and is able to calibrate his message accordingly. An aspiring oral communicator should be willing to acquire and hone his listening skills over a period of time.

  The Path to Effective Oral Communication

Oral communication is an art that can be learnt and polished through reading, presentation skills and practice.

An oral communicator should have intellectual curiosity. Reading is a means to the development of good communication skills. A well-educated mind would be able to communicate better as content is the soul of the communication process. He should also possess an attitude of discussion and deliberation as this would improve intellectual capabilities and thereby contribute to effective communication.

Effective writing skills and good verbal communication skills go hand-in-hand although they may appear antithetical to a newbie. A student with good writing skills would alone be in a position to organize and present his thoughts in a structured manner; an exposure to the nitty-gritty of essay writing would be immensely beneficial in that regard.

The age-old dictum ‘Practice makes a person perfect’ makes perfect sense in the world of oral communication. The first impression is the best impression and many students fail this test due to a various impediments such as stage fright, lack of self-confidence and performance anxiety. A student can conquer his fears and master the art of oral communication by participating in many real and mock presentations, and speech-based activities.

Active participation in the community would transform a student into a good communicator by honing his linguistic abilities. Moreover, a leadership position in an academic setting would be an important asset on the CV of a student.

To conclude, a student willing to put his nose to the grindstone can indeed make a smooth transition from a tentative speaker to an effective and seasoned oral communicator.

Byline –  Anton Lucanus is the Director of Neliti. During his college years, he maintained a perfect GPA, was published in a top cancer journal, and received many of his country’s most prestigious undergraduate scholarships. Anton writes for The College Puzzle as a means to share the lessons learnt throughout his degree and to guide current students to achieve personal and educational fulfilment during college life.

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Oral Communication: Examples, Importance, Types & Features

Table of Contents

Among the various forms of communication, oral communication stands out as a fundamental and powerful tool. In this guide, we will explore its definition, importance, and various forms, while providing practical tips, examples, and strategies to enhance your oral communication skills.

Definition of oral communication

“Oral communication is the process of sharing information and creating meaning through the use of spoken language, including both formal and informal interactions.” Author: Julia T. Wood Reference: Wood, J. T. (2012). Interpersonal communication: Everyday encounters. Cengage Learning.

What is oral communication? 

The process of exchanging information, thoughts, and ideas through spoken words is commonly referred to as oral communication. It is a fundamental form of human communication that allows individuals to interact, express themselves, and convey messages directly to others using speech.

Oral communication covers various aspects, including speaking, listening, and understanding. It is a dynamic process involving both verbal and nonverbal cues such as tone of voice, facial expressions, gestures, and body language.

Nature of oral communication 

The nature of oral communication is essentially dynamic and interactive. Unlike written communication, which relies on written words, oral communication involves direct interaction between individuals through spoken words. It allows for real-time exchanges, immediate feedback, and the ability to respond to the needs of the situation and audience.

Alongside spoken words, oral communication incorporates nonverbal cues, including facial expressions, body language, and tone of voice.  These cues can greatly enhance the message being conveyed. 

Purpose of oral communication

Oral communication aims to effectively convey information through clear and concise vocal words. It fosters interaction, and relationship building, and facilitates collaboration among individuals.

Effective oral communication skills are vital in personal, and professional settings as they enable individuals to express themselves, listen actively, and respond appropriately to the needs of others.

Characteristics of oral communication 

There are several key characteristics of oral communication that shape how it is used and understood. Understanding these characteristics is essential for developing effective oral communication skills and successfully navigating interpersonal interactions in various settings. These characteristics include:

1/ Dynamic and interactive: Oral communication involves a two-way exchange of information between a speaker and a listener. It is an interactive process that allows instant feedback and clarification.

2/ Verbal and nonverbal cues: Oral communication includes the use of spoken words as well as nonverbal cues like facial expressions, tone of voice, and body language.

3/ Less formal: Oral communication is often less formal than written communication and may involve informal language. However, the level of formality can vary depending on the context of the communication.

4/ Spoken Words: Oral communication relies on spoken words as the primary medium of conveying messages. It involves the use of language, including vocabulary, grammar, and pronunciation, to express thoughts and ideas. 

5/ Contextual and Situational: Oral communication is highly dependent on the context and situation in which it takes place. Factors such as the audience, purpose, and cultural background influence the language, tone, and style used by the speaker. 

Further Reading: What are the characteristics of oral communication

Types of oral communication 

Oral communication can be categorized into several types based on different contexts and purposes. Each type has its own specific characteristics and purposes, and being proficient in each type of oral communication is crucial for effective interpersonal interactions. Here are some common types of oral communication:

List-of-Six-common-types-of-oral-communication

1/ Group Discussions: Group discussions involve multiple participants engaging in an exchange of ideas, opinions, and perspectives on a specific topic. This type of oral communication enhances collaboration, problem-solving, and decision-making within a team.

2/ Public Speaking: This type of communication involves one individual speaking to a large group of people. Public speaking is often used for informative or persuasive purposes, such as delivering a keynote speech or presenting a proposal.

3/ Interviewing: This type of communication involves one individual asking questions of another individual. Interviews are often used in job interviews, media interviews, and research interviews.

4/ Video Conferencing: This form of communication is similar to face-to-face communication but takes place over video conferencing software. Video conferencing proves beneficial for remote teams and individuals unable to meet in private.

5/ Telephonic Communication: This type of communication involves two or more individuals communicating over the phone. Telephonic communication is useful for situations where face-to-face communication is not possible or practical, such as in long-distance relationships or business negotiations.

6/ Informal Conversations: Informal conversations occur when individuals engage in casual and Unplanned discussions with each other. Informal conversations occur in everyday settings such as social gatherings, family interactions, and friendly conversations.

Examples of oral communication 

Examples of oral communication channels 

  • Oral Reports
  • Interpersonal Conversations
  • Speeches and Lectures
  • Customer Service Calls
  • Team Huddles
  • Radio Broadcasting

Oral communication tools examples 

  • Voice Assistants: Virtual assistants activated by voice commands, such as Amazon Alexa and Google Assistant, offer convenient and hands-free interaction.
  • Voice Recorders: Portable voice recorders or smartphone voice recording apps.
  • Video Conferencing Tools: Video conferencing platforms like Zoom or Google Meet.
A demonstration of how we use Google Meet for day-to-day oral communication for remote working.
  • VoIP (Voice over Internet Protocol): VoIP services, such as Skype, or Nextiva.
  • Telephones: Traditional landline phones and mobile phones.

Elements of oral communication 

1/ Speaker: The speaker is the individual or source who initiates and delivers the oral message. They are responsible for formulating their thoughts, organizing the message, and selecting appropriate language and delivery style to effectively communicate their ideas to the listener(s).

2/ Message: The message refers to the content and information intended by the speaker for communication. It combines both verbal and nonverbal components, such as words, tone of voice, facial expressions, gestures, and body language.

3/ Listener: The listener is the recipient of the oral communication. They receive process, and interpret the speaker’s message. 

4/ Feedback: Feedback is the response given by the listener(s) to the message conveyed by the speaker. It can be verbal or nonverbal and helps the speaker understand the effectiveness of their communication.

5/ Channel: The channel refers to the medium or mode of communication used to transmit the oral message. It can include face-to-face conversations, telephone calls, video conferences, presentations, and more.

6/ Context: The context includes the environment in which oral communication occurs. It includes factors like physical location, cultural norms, social dynamics, and the topic of communication.

7/ Noise: Noise encompasses any form of interference or barriers that affects the smooth flow of effective communication . It can be external noise like distractions or internal noise like language barriers .

8/ Purpose: The purpose of oral communication is the objective or intention behind the communication.

What are oral communication skills? 

Oral communication skills refer to the abilities and competencies that enable individuals to effectively convey their ideas, thoughts, and messages through spoken words.

These skills involve using language, tone of voice, body language, and other forms of nonverbal communication to engage listeners and convey messages clearly and persuasively.

1/ Active Listening skills: Active listening is a crucial skill in oral communication. It involves fully focusing on and understanding the speaker’s message, responding appropriately, and providing feedback or clarification when necessary. 

2/ Presentation Skills: Presentation skills involve effectively delivering information to an audience in a well-organized manner. These skills encompass organizing content, using visual aids effectively, maintaining audience engagement, and delivering a confident and impactful presentation.

3/ Flexibility and Adaptability skills: Being flexible and adaptable in oral communication allows individuals to adjust their message, language, and approach based on the needs and preferences of the audience. It involves being open to different communication styles, cultural differences, and unexpected changes in the communication context.

4/ Conversation Skills: Conversation skills refer to the ability to engage in meaningful and productive conversations with others. This involves initiating and maintaining conversations and showing interest in others’ contributions.

5/ Discussion Skills : It involves participating in structured group discussions. It involves contributing ideas, listening to others, and providing feedback or responses. Effective discussion skills can help facilitate group decision-making, resolve conflicts, and promote collaboration and teamwork.

6/ Telephonic Communication Skills : Telephonic skills involve the ability to communicate effectively over the telephone. It includes speaking clearly and audibly, using appropriate language and tone, and being attentive to the listener’s needs and concerns.

Techniques for improving oral communication skills 

  • Practice Active Listening: Actively listening to others is a fundamental aspect of effective oral communication. Practice focusing your attention on the speaker, avoiding distractions can help you improve your oral communication skills.  Active listening encompasses three key aspects : 
  • Cognitive: This involves actively paying attention to all information being communicated.
  • Emotional: This aspect involves remaining calm and compassionate during the conversation.
  • Behavioral: The final aspect of active listening involves conveying interest and comprehension both verbally and nonverbally.
  • Expand Vocabulary: Enhancing your vocabulary can improve your ability to express ideas accurately and precisely.
  • Use appropriate tone and pitch: Adapt your tone and pitch to match the context and audience.
  • Seek Opportunities for Conversations and Discussions: Engage in conversations and discussions with others as much as possible.
  • Use Visualization Techniques: Before important presentations or conversations, visualize yourself speaking confidently and effectively.
  • Seek feedback and practice: Actively seek feedback from trusted individuals, such as mentors or colleagues, and work on areas that need improvement.

Benefits of improving oral communication skills 

Improving oral communication skills can bring a range of benefits to both personal and professional environments. For instance, it can enhance one’s ability to express ideas clearly and effectively, which can help in building strong relationships, both at work and in personal space. 

Moreover, clear communication can also help in avoiding misunderstandings, reduce conflicts, and promote collaboration and teamwork. Additionally, it can improve one’s public speaking abilities, which can help in presentations and speaking engagements. 

Importance of oral communication 

Effective interpersonal interactions rely heavily on oral communication. It allows us to express our thoughts, emotions, and ideas and enables us to understand others more deeply. Strong oral communication also fosters positive relationships, builds trust, and facilitates collaboration.

  • Clarity and understanding: Through oral communication, individuals can effectively express complex ideas and information with clarity. It promotes better understanding and minimizes confusion or misinterpretation.
  • Collaboration and teamwork: Effective oral communication is crucial for successful collaboration and teamwork. It enables individuals to exchange ideas, provide feedback, and work together towards common goals.
  • Enhance Customer Service: In customer-facing roles, oral communication is essential for providing exceptional service. Clear communication helps understand customer needs, address concerns, and provide solutions.
  • Persuasion and influence: Oral communication is a key tool for persuasion and influence. Through effective speaking skills, individuals can convince others to adopt their viewpoints, take action, or change their behavior.
  • Problem-Solving: Effective oral communication is crucial for problem-solving and decision-making processes. It allows for effective sharing of information, active listening, and collaborative discussions.

Significance of oral communication at the organization level 

Oral communication holds immense significance at the organizational level as it impacts various aspects of operations, leadership, decision-making, and external interactions. Effective oral communication ensures smooth information flow and coordination, improving productivity and collaboration within the organization.

It plays a critical role in leadership, allowing leaders to articulate their vision and inspire teams. Decision-making processes benefit from clear communication, facilitating informed discussions and consensus. Externally, effective oral communication builds relationships and satisfaction with stakeholders.

Role of oral communication in a professional context 

In a professional context, oral communication plays a pivotal role in several aspects. It is essential for effective presentations and public speaking, allowing professionals to convey their ideas, and influence decision-making.

In fact, the Corporate Recruiters Survey indicates that oral communication skills are at the top of the list of abilities and skills that employers seek in their candidates.

Furthermore, oral communication is crucial in meetings and discussions, enabling effective collaboration, brainstorming, and problem-solving. It facilitates clear and concise instructions, and delegation, enhancing management abilities.

Overall, oral communication in a professional context is the cornerstone of effective teamwork, leadership, client interactions, and career advancement.

Methods of oral communication 

The methods of oral communication can be divided into two categories, mechanical channels, and non-mechanical channels: 

Methods-of-oral-communication-devided-into-mechanical-and-non-mechanical-channels

The mechanical channels include:

  • Telephone conversations: Communication using telephones, where spoken messages are transmitted electronically.
  • Voicemail: Leaving voice messages on an answering machine or voicemail system for others to listen to later.
  • Conference calls: Communication between multiple parties in different locations through a telephonic connection, allowing for group discussions.
  • Television broadcasting: Transmitting spoken messages along with visual content to a wide audience through television channels.
  • Automated phone systems: Interactive voice response (IVR) systems that use pre-recorded prompts and voice recognition to provide information to appropriate destinations.

Non-Mechanical Channels 

  • Debates: Structured discussions involve participants presenting arguments and counterarguments on a specific topic in an organized manner
  • Interviews: Verbal exchanges between an interviewer and interviewee(s), often used for research or employment purposes.
  • Speeches: Prepared and structured presentations that convey a message or express thoughts and opinions, often delivered at public events.
  • Conferences: Organized events that bring together experts, and professionals in a specific field to share information, discuss ideas, and network.

Modes of oral communication

Understanding the various modes of oral communication can help individuals effectively adapt their communication strategies based on the context, purpose, and audience involved in a given interaction.

There are two broad modes of oral communication: 

1/ Intrapersonal communication: Intrapersonal communication refers to the mode of communication that occurs within an individual’s own mind. It involves the internal exchange and processing of thoughts and ideas. While it may not involve direct interaction with others, intrapersonal communication is essential for self-reflection, self-analysis, and decision-making.

2/ Interpersonal communication: This mode involves communication between two or more people in a face-to-face interaction, with each person taking turns to speak and listen. Interpersonal communication can be either formal or informal, and it is used in a variety of contexts, including personal relationships, business transactions, and social interactions.

Different styles of oral communication

There are several styles that individuals can employ when communicating orally, depending on the context, purpose, and audience. Here are a few common styles:

1/ Formal style: This style of oral communication is characterized by a structured and professional approach. It is commonly utilized in formal scenarios such as business meetings, presentations, or public speaking engagements.

2/ Persuasive style: This style of oral communication aims to influence or persuade the audience. It is often used in sales presentations, debates, or negotiations.

3/ Interactive style: Interactive style of oral communication involves active participation and engagement between the speaker and the audience.

4/ Storytelling style: This style involves the art of storytelling to captivate and engage the audience. It is often used in presentations, speeches, or public performances.

5/ Assertive style: Assertive style focuses on expressing thoughts, opinions, and needs confidently. 

These are just a few examples of different styles of oral communication. It’s important to note that individuals may employ a combination of styles depending on the specific communication context. 

Media of oral communication 

In oral communication, the term “media” denotes the various means or channels through which information is transmitted. Vocal communication can be conveyed through various media, which can impact the message’s effectiveness and reach. Here are a few common media of oral communication:

  • Broadcasting: Broadcasting involves transmitting oral communication through mass media channels such as television or radio. It allows for the spread of information to a large audience, but it is typically a one-way communication channel.
  • Video conferencing: Video conferencing combines audio and video to enable communication between individuals or groups in different locations. It allows for visual and verbal communication, which can enhance the effectiveness of communication in remote settings.
  • Press Conference: A press conference is a media event where a spokesperson or organization addresses the press and journalists to make announcements, provide information, or respond to questions. It allows for oral communication between the spokesperson and the media. 
  • Teleconferences : Teleconferences involve audio communication between multiple participants who are located in different places. It allows individuals or groups to hold meetings or discussions remotely, using telephonic connections or audio conferencing tools.
  • Grapevine: Grapevine refers to the informal and unofficial communication network within an organization or community. It involves the transmission of information, rumors, or gossip through oral channels among individuals.

Principles of effective oral communication 

The following principles serve as guidelines for enhancing the effectiveness of oral communication, allowing speakers to deliver their messages clearly and achieve the desired communication outcomes.

1/ Preparation: Effective oral communication requires proper planning and preparation, including understanding the audience, and determining the topic, timing, and other relevant factors.

2/ Clarity of Pronunciation: Clear and correct pronunciation is crucial for ensuring that the oral message is understood by the receivers. As communication can become confusing when there is a lack of clarity in the message being conveyed.

3/ Natural Voice: Using a natural voice helps maintain the authenticity and effectiveness of oral communication. Avoiding artificial or unnatural tones enhances the overall impact.

4/ Logical Sequence: Organizing ideas in a logical and sequential manner enhances the communicative and appealing nature of the message. 

5/ Use of Suitable Words: Choosing appropriate and familiar words is crucial in oral communication. A simple and common language helps ensure that the receiver can easily understand and respond to the message.

6/ Courtesy: Demonstrating courtesy while addressing listeners creates a positive impression and fosters effective communication. 

7/ Emotional Control: Effective oral communication requires the speaker to maintain emotional control. 

8/ Control of Gesticulation: Conscious control of gestures is important in oral communication. Avoiding excessive or distracting gesticulation ensures that the focus remains on the message. 

Further Reading: Guidelines for effective oral communication

Similarities between principles of oral communication and written communication 

Both oral and written communication share fundamental principles that contribute to effective communication. Starting with clarity which is essential in both forms, emphasizing the need for clear and concise messages.

Understanding the audience which ensures that the message is tailored to the needs and interests of the receiver. Effective communication in both forms requires careful planning and preparation. Additionally, the use of appropriate tone and style enhances communication in both oral presentations and written documents. 

Related Reading: Similarities of Oral and written communication

Barries of oral communication 

  • Technical barriers: Problems with equipment, technology, or software can interfere with good oral communication, especially in remote or virtual settings.
  • Semantic barriers: Misinterpretation of words, phrases, or symbols due to ambiguity, double meanings, or lack of context can hinder the clarity and effectiveness of oral communication.
Related Reading: What are Semantic barriers of communication 
  • Language barriers: When the speaker and the listener don’t share a common language or when the speaker uses jargon, technical language, or unfamiliar words, it can create communication barriers.
  • Physical barriers: Factors in the environment, such as noise, distance, and unfavorable conditions, can pose challenges to mutual understanding between the speaker and listener.
Related Reading : What are physical barriers in communication 
  • Lack of attention and active listening: When listeners are distracted, disengaged, or not actively paying attention to the speaker, it can hinder effective communication.
  • Lack of feedback: Feedback plays a crucial role in oral communication as it allows the speaker to gauge the listener’s understanding and adjust their message accordingly. When there is a lack of feedback it can hamper effective communication.

Difference between communication and oral communication

Oral communication vs aural communication, oral vs purposive communication, oral communication vs public speaking, advantages and disadvantages of oral communication.

Further Reading: Strength and Weakness of oral communication

Advantages of written communication over oral communication 

Written communication has several advantages over oral communication. Firstly, written communication is permanent, which means that the message can be revisited, reviewed, and referred back to if needed. Secondly, written communication is more precise and accurate, as it allows the writer to carefully choose the words and phrasing they use to convey their message.

Further Reading: Advantages of written communication over oral communication

Advantages of oral presentation 

The oral presentation has several advantages that make it a powerful communication tool. One significant advantage is the ability to provide the opportunity for speakers to use body language, and tone to engage with the audience and create a strong emotional connection. Additionally, oral presentations allow for immediate feedback from the audience, which can help speakers to adjust their message in real-time.

Importance of audio visual aid on oral communication 

Audiovisual aids are essential in oral communication as they enhance the effectiveness of the message by making it more engaging and memorable for the audience. It plays a crucial role in illustrating complex ideas and reinforcing key points, enhancing the overall verbal message. By using visual aids, the speaker can also maintain the audience’s attention, reducing the likelihood of distraction and increasing their engagement with the message.

Related Reading: Audio-visual communication advantages and Disadvantages

What factors to consider while choosing oral communication 

When choosing oral communication as a means of conveying your message, there are several important factors to consider:

  • Purpose and Audience: Clearly define the purpose of the communication and identify the target audience.
  • Clarity: Focus on clarity and simplicity in your message.
  • Content and Structure: Determine the key points and information to be delivered. 
  • Delivery Style: Consider the appropriate delivery style based on the nature of the message, audience, and context.
  • Timing: Consider the appropriate timing for your communication. 
  • Technology and Visual Aids: Assess the need for technology or visual aids to enhance your oral communication. 

Frequently Asked Question

Q1) what is oral communication and examples.

Ans: Oral communication involves communicating thoughts or concepts using spoken language. Examples include face-to-face conversations, phone calls, presentations, and group discussions.

Q2) Why is oral communication important?

Ans: Oral communication is important as it allows for immediate feedback, clarification, and personal connection, facilitating effective understanding and collaboration among individuals or within a group.

Q3) What is oral information?

Ans: Oral information refers to the transmission of knowledge or data through spoken words or verbal communication rather than in written or visual form.

Q4) What is oral communication in business communication?

Ans: Oral communication in business communication involves the verbal exchange of information, ideas, and instructions within an organizational context, such as meetings, negotiations, presentations, and interpersonal interactions.

Q5) What is another name for oral communication?

Ans: Another name for oral communication is spoken communication.

Q6) What is oral language?

Ans: Oral language refers to the ability to communicate effectively using spoken words. It encompasses vocabulary, grammar, pronunciation, and fluency in a particular language.

Q7) What is an oral presentation?

Ans: An oral presentation involves verbally conveying findings to an audience through spoken delivery. It often involves the use of visual aids and aims to inform, persuade, or entertain listeners.

Q8) Short note on oral communication?

Ans: Oral communication encompasses the interactive sharing of information. It allows for immediate interaction, feedback, and emotional connection, enhancing understanding and collaboration.

Q9) What is visual communication?

Ans: Visual communication refers to the conveyance of information or ideas through visual elements, such as graphs, charts, images, and videos, to effectively communicate and engage with an audience.

Q10) What is written communication?

Ans: Written communication utilizes written words as a means to effectively convey messages. It includes emails, reports, memos, letters, and other written forms of expression.

Q11) What is verbal communication?

Ans: Verbal communication is the use of spoken words to convey messages, ideas, or information between individuals or within a group. It includes face-to-face conversations, phone calls, and oral presentations.

Q12) What is non-verbal communication?

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Communication Skills

Lesson 6. ORAL PRESENTATION SKILLS

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Strengthening English language undergraduates’ presentation skills: A blackboard-mediated intervention program

Sami algouzi.

1 Associate Professor of Linguistics, Department of English, College of Languages and Translation, Najran University, Najran, Saudi Arabia

Ali Abbas Falah Alzubi

2 Assistant Professor of Applied Linguistics, Department of English, College of Languages and Translation, Najran University, Najran, Saudi Arabia

3 Associate Professor, English Department, College of Languages and Translation, Najran University, Najran, Saudi Arabia

Associated Data

The dataset of the paper has been deposited, here is the link 10.6084/m9.figshare.23821977 .

Studies and reports indicate that some graduates struggle to find jobs, in part because they lack the key presentation skills and competencies the labor market needs. Thus, this research investigated the effectiveness of a Blackboard-mediated intervention program in strengthening English as a foreign language (EFL) students’ presentation skills. The research followed a quasi-experimental (time series) design, delivering workshops on presentation skills and collecting data from the students (N = 30) using a set of instruments: a pre-and post-assessment checklist and semi-structured interviews. The results showed that the students’ presentation skills improved significantly post intervention. Also, the participants reported positive attitudes concerning the intervention. Drawing on these findings, recommendations and suggestions are presented.

Introduction

Presentation skills refer to the communicative abilities a person must possess to deliver engaging, informative, educational, enlightening, and attractive content, such as enthusiasm, a focus on the audience, keeping things simple, and excellent body language. Tursunoy describes oral presentations as a significant component of the English as a foreign language (EFL) classroom today in various parts of the world [ 1 ]. As Evans and Morrison point out, presentations are now frequently used as assessment tools or as class exercises in all academic fields, especially in English as a second language (ESL) and EFL settings [ 2 ]. Moreover, Yang notes that the EFL context has emerged as essential for fostering oral competence in environments that are less favorable in terms of oral socialization [ 3 ].

In studies of communication, presentation skills have attracted the attention of researchers. For example, Kim [ 4 ] and Evans [ 5 ] argue that presentation skills are considered successful communicative goals. Presentation skills are widely required in today’s professional world and are essential for graduates, who need to acquire these skills to present on diverse occasions and at various events. Graduates understand the importance of presentation skills such as those highlighted by Dung, who states that the presenter needs a professional appearance, proper pronunciation, and fluency to engage the audience, and they also understand that practice can boost the oral and communicative aspects of the presentation [ 6 ]. However, they find acquiring and using these skills challenging for various reasons. In this regard, drawing on the views of learners, Osterman suggests that the development of oral skills should begin with practicing communication [ 7 ].

In this research, we argue that presentation skills are a necessary consideration with reference to the Saudi Vision 2030 and labor market needs, and competence in oral presentation should be a subject of prominence. Competence in oral presentation comprises the knowledge, skills, and attitudes required to speak in public, where the goals may include informing or persuading the audience, or self-expression [ 8 ]. Oral presentation skills are considered key for employability [ 9 ], and communication, especially in the oral mode, has been identified as one of the essential skills for the 21st century. Presentation skills bring students benefits, such as lifelong learning skills. Moreover, the learning experience can help them develop appropriate skills if they are trained professionally. Presentation skills give learners an effective means of bridging the gap between language study and language use. Making presentations requires students to use all four skills in a natural, integrative way [ 10 ]. These days, university students and graduates are typically required to have the ability to make presentations in English to a public audience [ 11 ]. Oral presentation is not only part of 21st-century skills but is also required when students enter the workplace [ 12 ]. Therefore, higher education courses commonly integrate oral presentations as part of the course activities and/or learning objectives [ 13 ].

Presentation-related studies have been widely researched. Previous research has focused on the impact of oral presentation on language proficiency, speaking ability, oral communication abilities, self-confidence, attitudes, challenges, and factors of influence in learning presentation skills [ 8 , 14 – 18 ]. However, to the best of our knowledge, no research thus far has been conducted on the use of online instructional interventions to train students in how to present themselves in English. This study, undertaken at Najran University, addressed many aspects of oral presentations, such as organization, content, language, style, and delivery, as well as students’ lack of enthusiasm.

It was expected that this study would lead to a significant improvement in undergraduates’ presentation abilities, which are vital in today’s professional world and to meet labor market expectations. The rising need for graduates with effective presentation skills requires more effective, innovative, and result-oriented instruction. Better teaching and learning methodologies are needed to enhance students’ presentation skills and teachers must pay special attention to this aspect of learning. The intervention in this study highlighted crucial areas in presentation abilities that many researchers may not have consider. Therefore, this study aimed to promote undergraduates’ presentation skills, consistent with the goals of Saudi Vision 2030 and labor market needs, via a Blackboard-mediated intervention program. The findings provide crucial suggestions about making presentations and advance proposals concerning the essential elements for an effective presentation.

Theoretical framework

Bandura’s social cognitive theory contends that human actions are influenced by personal, behavioral, and environmental factors [ 19 ]. According to this theory, seeing others in social interactions, one’s experiences, and outside media influences might contribute to an individual’s knowledge acquisition and behavior [ 20 ], as people acquire behaviors and cognitive techniques through watching how others behave [ 21 ]. When individuals observe activity being modelled and the consequences of that conduct, they remember the sequence of events and use this knowledge to influence future behavior [ 22 ]. In this process, the environment, behavior, and cognition all play important roles in shaping growth in reciprocal triadic interactions [ 19 , 20 ].

Thus, the foundation of social cognitive theory is a process of information acquisition or learning directly related to model observation. According to Zhou and Brown [ 20 ], three factors contribute to model observation: model characteristics, such as high status, competence, and power; observer attributes, such as talent and courage, confidence, self-esteem, and independence; and model action consequences, such as self-efficacy and self-regulation. Effective modeling provides broad norms and techniques for coping with various circumstances. This can be provided through interpersonal imitation or media sources [ 19 ].

Review of the literature

The available literature suggests an increasing focus among researchers on the importance of presentation skills and studying the challenges learners face in presenting. Some of the main challenges learners face in making presentations are background knowledge, anxiety, motivation, language, grammar, vocabulary, and pronunciation [ 23 – 29 ]. This is perhaps not surprising as many studies have found that presenting is a multi-layered and challenging task. Morreale points out that presenting requires considerable preparation, for example organizing content, incorporating relevant information and ideas, and selecting the appropriate attire [ 30 ]. It is necessary for students to combat these challenges since mastering slide shows, demonstrations, lectures, or speeches can assist presenters communicate with audiences by utilizing words and images [ 31 ].

Examining the presentations of a group of TESOL graduates, Zareva showed that the students acted in a variety of identity roles: guiding the audience through the information, recounting their research and decision-making processes, drawing attention to how the information was organized, and clarifying the purpose of their presentation and the structure of their argument [ 32 ]. Finding that students had difficulties providing presentation content for audiences, Melvina and Dona Alicia argued that teachers should spend more time introducing them to the broad skills they need when giving presentations [ 33 ].

Numerous factors influence presentation skills, including the ability to speak in English, which is something students are often afraid of doing [ 34 ]. Rumiyati and Seftika observe that speaking in front of a crowd is one of the most difficult tasks for EFL students [ 35 ]. Tsang identified a significant correlation between students’ perceived competence regarding the delivery of oral presentations and their level of anxiety concerning public speaking [ 36 ]. Similarly, Waluyo and Rofiah found that students’ performance in presentations is predicted by situational and potential confidence and communication confidence [ 16 ].

Background knowledge, psychology, language and style, preparation, and the instructor are some of the key factors that influence learners’ delivery of presentations [ 37 – 41 ]. Indriani found that qualities such as eye contact, body posture, and voice were further characteristics that aided pre-service teachers’ English-speaking abilities [ 42 ]. Among these, Worawong et al. identified hand gestures were the strategy most used by students in their oral presentations [ 43 ]. Okada et al. [ 44 ] and Yano [ 45 ] showed that self-monitoring, peer evaluation, and model observation have positive effects on improving learners’ oral presentation skills.

Technology can significantly enhance the general standard of one’s presentation in various ways. However, students’ readiness to embrace such technology and focus during presentations is critical. As a basis, Donohoe observed that presenters commonly utilize PowerPoint in the modern era to transmit information or media via slides as the medium offers adaptable presentation styles [ 46 ]. However, it is important to note that the development of information technologies has paved the way for new means of making presentations. Many technologies are available, such as Prezi, Keynote, and PowerPoint, as well as a range of venues, such as blogs, Facebook, and YouTube [ 47 – 49 ]. Thus, students should be encouraged to deliver their presentations by exploring different technologies, which can lead to better oral communication skills compared to traditional presentation tools [ 50 ].

Alshobramy found that applying social learning theory increased the speaking ability of secondary school EFL students naturally by providing innovative and adaptable learning experiences [ 51 ]. Fauzi showed that a multimedia-based presentation approach assisted students in developing their speaking and presentation skills, as well as their confidence [ 52 ]. Mahdi also reported that multimedia devices had a positive impact on the development of presentation and speaking skills among students [ 8 ]. Salem reported that TED lectures enhanced business students’ oral presentation abilities and vocabulary uptake/retention levels [ 53 ]. Also, the students were more enthusiastic, motivated, and eager to produce outstanding presentations as they grew more self-assured and relaxed. Sirisrimangkorn revealed that project-based learning using presentations had significant effects on students’ speaking skills [ 54 ]. Burhanuddin claimed that the individual presentation method was effective in enhancing students’ confidence and providing them with the experience of speaking in front of a crowd [ 14 ]. The results also indicated that the task gave them more awareness and self-evaluation on how to perform good public speaking. Hida examined the effectiveness of collaborative learning in co-constructing knowledge and skills in giving oral presentations in English classrooms in Japan and found that the learners primarily acquired five benefits: noticing the gap, knowledge co-construction, overcoming weakness, behavior modeling, and psychological improvement [ 55 ]. Pham et al. conducted a study aiming at measuring English-majored students’ views of their speaking skills, especially presentation skills. The results showed that most students were not confident about their presentation skills because of fears of making mistakes in vocabulary usage and grammar, lack of fluency, and so on [ 17 ].

There are very few studies on employing ICT-mediated programs to improve the presentation skills of EFL learners. However, some studies have suggested that learners experience difficulties in terms of anxiety, learning issues, and media access and use. For example, Solmaz employed Pecha Kucha to develop EFL learners’ speaking and oral presentation skills. Thematic analysis not only highlighted the advantages of the program, such as developing speaking and presentation skills, enhancing self-confidence, and improving time management, but also drawbacks, such as increased anxiety, a steep learning curve, and format constraints [ 56 ]. Among other studies examining the integration of technology in oral presentations [ 57 – 60 ], some found that this can pose difficulties in terms of the students’ language competence. Some students believed that the time given to them was insufficient, while others considered that their poor speaking abilities were to blame for their difficulties in presenting. Students also experienced fear of speaking since they understood that virtual audiences would view recordings of their oral presentations later.

To summarize, previous studies, both with and without the integration of technology, have investigated presentations with a focus on numerous different aspects. A review of the literature suggests that existing research on strengthening EFL learners’ presentation skills is very fragmented, lacks theoretical grounding and has received little empirical attention with particular reference to implementing an intervention. This research was premised on the belief that implementing an intervention program could enhance EFL learners’ presentation skills, making them better qualified for the labor market. The study investigated how a multilayered intervention program delivered through a series of workshops on Blackboard might help EFL students become successful presenters.

The study entailed designing and implementing a Blackboard-mediated interventional program aimed at improving undergraduates’ presentation skills in terms of organization, content, communication, delivery, and enthusiasm. The study utilized Blackboard as a platform to present the intervention as many presentations, and indeed job interviews, take place online, particularly since COVID-19. Other reasons for choosing Blackboard as a platform concerned convenience for the students in terms of time, place, effort, reference, and cost. The study sought to address the following research questions:

  • What impact does a Blackboard-mediated intervention program have on EFL undergraduates’ presentation skills?
  • What are the participants’ views of the experience of the Blackboard-mediated intervention program and its effect on their presentation skills?

Methodology

Research design and context.

The research adopted a quasi-experimental design to achieve the study objectives. This study aimed to investigate how effectively a Blackboard-mediated intervention program would be in strengthening EFL students’ presentation skills. An assessment checklist and semi-structured interviews were used to collect the data from undergraduates at the College of Languages and Translation at Najran University in the Kingdom of the Saudi Arabia in the second semester of the academic year 2023.

Population and sample

The study population comprised undergraduates majoring in the English language and translation programs at Najran University in 2023. The study sample was based on purposive sampling and students’ voluntary participation. Those students who agreed to participate in the study completed two copies of the written informed consent form; they kept one copy and returned the other to the researchers. The Ethical Approval Committee at the Deanship of Scientific Research, Najran University granted approval to conduct the study [009773-021280-DS]. It should be noted that the researchers had no access to personal information that could identify individual participants at any time during or after data collection.

The study sample comprised two groups, 30 students in total, recruited to the study in the second semester of 2023. All the participants were Saudi, aged 22–23 years, and enrolled in the 9th and 10th levels of two courses: Contrastive Linguistics and Drama. They had been exposed to English language instruction for 11 years at school and university and all spoke Arabic as their mother tongue. They were studying EFL in a formal context and their English level should be considered upper-intermediate. Thus, they should have been able to initiate presentations, raise inquiries, and express their opinions about what they were studying in relation to the instructional material.

Study instruments

The study applied two instruments for data collection: a pre-and post-assessment checklist and semi-structured interview. The researchers designed the assessment checklist with reference to presentation assessment rubrics available online, such as one developed by Owen Williamson at the University of Texas ( https://utminers.utep.edu/omwilliamson/engl1311/Presrubric.doc ) and another developed by the Justice Institute of British Columbia ( https://www.jibc.ca/sites/default/files/library/files/Group_Presentation_Marking_Rubric.doc ). The assessment checklist included presentation skills (25 items) distributed across five main domains: organization, content, communication, delivery, and enthusiasm. Each dimension contained five items.

Organization included aspects such as defining the background and importance of the topic, stating objectives that can identify relevant questions, presenting information in a logical sequence, summarizing the major points of the presentation, and providing attendees with a “take-home” message. Content included gaining the attention of the audience, defining technical terms, including relevant material, preparedness of the content, and presenting an obvious conclusion. Communication included good language skills and pronunciation, demonstrating good grammar and choice of words, using rhythm, intonation, accent, and tone variation, effective pace of delivery, being fluent and articulate, and using no fillers (umm, like), or long pauses. Delivery included items about maintaining good eye contact with the audience, using gestures in addition to a clear and audible voice, using well-prepared informative handouts, notes, and visual aids, presenting within the assigned time limits, and answering questions professionally. Finally, enthusiasm contained items about demonstrating strong enthusiasm throughout the presentation, increasing audience understanding and knowledge of the topic, convincing the audience to recognize the validity and importance of the subject drawing on evidence, being relaxed and confident with no/minimal hesitation throughout the talk, and being in professional attire.

Before the treatment program, the participants were asked to present topics related to two subjects they were studying (Contrastive Linguistics and Drama), and their performance was assessed using the checklist. Then, they were trained in presentation skills by one of the teachers with experience in this area. After that, they were again asked to present the topics related to their subjects and assessed using the same checklist.

Semi-structured interviews were employed in which the participants were asked about their experience of learning presentation skills, their attitudes, and suggestions for further improvements. The participants were interviewed immediately after the post-assessment by another teacher who had not conducted the intervention. The interviews were estimated to last 8–10 minutes. They were conducted in an office in the Department of English and audio-recorded. The semi-structured interview questions were as follows:

  • How would describe your experience of the presentation skills workshops?
  • What new presentation skills did you learn in the workshops?
  • How did you feel after taking the presentation skills workshops?
  • What things did you like/ dislike about the presentation skills workshops?
  • Do you have any suggestions for making the presentation skills workshops more fruitful? Please elaborate.

Validity and reliability

A jury of five experts checked both instruments, the assessment checklist and the interview questions, to establish content validity. The experts were specialized in English language teaching and technology-based learning and teaching and had more than 10 years of experience in teaching and assessment. The experts had the study tools and objectives to verify that the tools could produce valid data to answer the research questions. They also checked the applicability of the items in the Saudi context. Finally, they suggested working on language issues.

To establish the internal consistency of the assessment checklist, the researchers applied Pearson’s correlation coefficient (r) to check the relationship between items and the checklist as a whole. The checklist was applied to assess the performance of a sample of 20 students who did not participate in the study. Table 1 shows the results of the correlation.

** Significant at p = 0.01

* Significant at p = 0.05.

As shown in Table 1 , the values of the Pearson correlation coefficients for the relation between each item and the whole scale ranged between 0.505 and 0.769 and were all significant at p = 0.01 or p = 0.05, demonstrating the validity of the checklist.

To verify the reliability of the assessment checklist, two assessors evaluated the performance of the exploratory sample (N = 20). The two assessors were faculty members in the Department of English, specializing in English language teaching and assessment. They had been teaching English for more than 15 years. The authors oriented them on the study topic, objectives, and evaluation checklist (dimensions and items). Any points they did not understand were clarified. The assessors were instructed to use a separate checklist for each student and to conduct the evaluation while the student was presenting. The reliability of the assessment checklist was calculated based on the level of agreement between the assessors (inter-rater reliability): Level of agreement/(no. of agreements + no. of disagreements) [ 13 ]. Table 2 presents the results.

Table 2 shows that the assessment checklist was reliable (87.6%). The reliability coefficient values of domains ranged between 86% and 90%.

Instructional intervention

The study drew on social cognitive theory as a theoretical foundation to create and implement a Blackboard-mediated intervention aimed at improving undergraduates’ oral presentation skills. A variety of factors influenced the selection of this theoretical framework. First and foremost, the researchers aimed to draw as much as possible from the existing literature on the procedures used in the current study to improve EFL students’ oral presentation skills. This research is aligned with Solmaz [ 56 ] in considering “the long-term character of the development process of oral presentation skills, described as central professional skills” (p.16). Moreover, the purpose of the study corresponds to Bandura’s view that social cognitive theory is particularly well adapted to explaining the evolution of complex behavior, such as oral presentation skills [ 19 ]. Based on this theory, the researchers considered three main factors that contribute to changing behavior—personal, behavioral, and environmental—in that people learn new knowledge by watching others and use it in the future to change their behaviors. In addition, the study utilized previous research, such as the work of Zareva [ 32 ], who referred to the roles TESOL graduates played when examining presentations, such as guiding the audience through the information, recounting their research and decision-making processes, drawing attention to how the information was organized, and clarifying the purpose of their presentation and the structure of their argument.

The study provided a training program on presentation skills through workshops in which the participants watched how others presented, learned from the process, and applied it in the future to change their behavior. Interventions in the educational sphere provide students with the required or desired assistance they need in the form of capabilities, competencies, skills, etc., which could not be obtained or developed during an educational program and the lack of which may adversely impact graduates’ future or career opportunities. De Grez observed that “to design an instructional intervention, we have to be clear about its objectives. We have to determine the outcomes of the intervention focusing on the acquisition and development of oral presentation skills” [ 61 , p.57]. This study aimed to design and carry out a Blackboard-mediated intervention program, conducting workshops to strengthen EFL undergraduates’ presentation skills in line with the goals of Saudi Vision 2030 and labor market needs.

The program focused on enhancing the 30 participants’ knowledge of how to make their presentations effective and improving their performance. The content was divided into five workshops, which introduced the principles of presentation to EFL students and trained them how to present themselves well. The participants were told that presentations are synonymous with demonstrations, lectures, or speeches. They were also made aware that presentations are tailored to persuade, inspire, motivate, or present a new idea/concept to people termed “the audience” who are at the core of any presentation. After the orientation session on the concept, the researchers introduced themselves and the study.

The participants delivered a presentation before the intervention. Both the participants and the researchers were able to identify weaknesses in the organization, content, language, style, and delivery, as well as a lack of enthusiasm on the part of the presenters. Following the initial presentation, the participants were asked to participate in the Blackboard-mediated workshops. Each session lasted one hour, with the last 10 minutes devoted to questions and answers. The researchers also wanted the participants to learn through observation, so they shared relevant videos about the five specific areas crucial in presentations with a focus on the “do’s and don’ts.”

The research procedure consisted of three phases. In the first phase, the participants were required to give presentations and their performance was evaluated using the assessment checklist elaborated by the researchers. This identified issues with organization, content, language, communication style, delivery, and enthusiasm. The second phase comprised the series of five workshops, conducted on Blackboard by an experienced trainer, to instruct the students in how to present effectively and professionally.

The first workshop concerned the organization of presentations, highlighting the need for a clear beginning, middle, and end. The trainer pointed out that the presenter needs to organize ideas logically throughout the presentation and follow the order in a very organized fashion, striving for clear transitions between individual points, slides, and topics. Moreover, the presentation needs to be structured based on the audience and purpose. In addition, the trainer highlighted other key points, such as defining the background and importance of the topic, stating objectives that can identify relevant questions, presenting information in a logical sequence, summarizing the main points of the presentation, and providing attendees with a “take-home” message. The trainer shared videos ( https://www.youtube.com/watch?v=4bwDr7WVBwo ) on presentation organization. After watching the video clips, the participants were invited to have a discussion, followed by a question-and-answer session.

The second workshop concerned the substance of presentations in terms of the content. The trainer emphasized the need for unique and important ideas and information. The presenter must use reputable and pertinent sources and cite those sources when necessary. Information must be concise and pertinent to the audience. Again, the trainer addressed several crucial aspects related to content, including gaining the attention of the audience, defining technical terms, incorporating relevant material, preparing the content well, and presenting an obvious conclusion. The trainer shared videos related to content ( https://www.youtube.com/watch?v=Yl_FJAOcFgQ ) and instructed the participants to pay close attention to considerations of significance and originality.

The third workshop sought to underscore that word choice can make aspects of the presentation clear and memorable if selected well. The trainer highlighted that language, style, and communication are significantly impacted by word choice. The session addressed denotative and connotative concepts, referring to presenting the message clearly, expressing ideas effectively, and choosing respectful and unbiased language. The trainer highlighted several key points, such as the language of presentations typically being somewhat less formal than academic writing, the need to present the main points one by one and pause at the end of each main point to give the audience time to absorb the information and take notes and using phrases to indicate moving on to a new point. In addition, one should consider several aspects under the theme of language, style, and communication, for example, using good language skills and pronunciation, demonstrating good grammar and choice of words, using rhythm, intonation, accent, tone variation, and an effective pace of delivery, being fluent and articulate, and using no fillers (umm, like), or long pauses, etc. The trainer then shared clips on communication, style, and language ( https://www.youtube.com/watch?v=ewVCnfMGnFY ), demonstrating that word choice and language use are crucial for communication.

The fourth workshop concerned delivery and addressed a range of factors, from body language and word choice to vocal variety. The trainer highlighted that a good presenter has a passion for the subject and can convey—and perhaps elicit—that emotion in the audience. The workshop stressed the need to make a connection with the audience through eye contact, facial expressions, gestures, and/or vocal tone, as well as to avoid fillers (e.g., umm) and hesitations. These all contribute to communicating the presenter’s professionalism and confidence, inviting audience engagement. In addition, the session covered providing well-prepared, informative handouts, notes, and visual aids, presenting within the assigned time limits, and answering questions professionally. The trainer then shared videos on delivery ( https://www.youtube.com/watch?v=S5c1susCPAE&t=8s ).

The last workshop concerned the need for the presenter to show enthusiasm and covered aspects such as using a wide range of gestures (especially when presenting to a large audience on stage), making eye contact with attendees, and speaking with a smile and energy. Thus, the session emphasized the role of body language and facial expressions, as well as highlighting that the presenter’s clothing should not draw attention. Linking back to previous sessions, the workshop noted the relevance of enthusiasm in conveying knowledge of the topic and convincing the audience of the validity and importance of the subject by being relaxed and confident. Again, the trainer shared videos on this aspect of presenting ( https://www.youtube.com/watch?v=5naThX63pF0 ).

In the third phase, students were required to give a presentation and their performance was again assessed using the same checklist as previously. After the presentation, a researcher interviewed the students, asking questions related to their experience of engaging in the presentation skills workshops, their attitudes and feelings about the intervention, and their suggestions for improvement.

Data analysis

The Statistical Package for the Social Sciences (SPSS) v. 25 was used to analyze the data collected from the pre-and post-assessment checklist. To establish the effectiveness of the training program in enhancing the participants’ presentation skills, the study employed paired sample t-tests. The researchers conducted content analysis of the qualitative data from the semi-structured interviews, based on repeated occurrences and grouped under main themes.

The effect of the training program on students’ presentation skills

Table 3 presents the results of the impact of the intervention program on students’ presentation skills, drawing on the pre- and post-assessment for the individual domains and whole scale.

Table 3 shows significant differences at the level of 0.05 before and after the training program in favor of the post-performance (t(29) = 19.863, p > .05). This result indicates that the training program was highly effective in improving the students’ presentation skills.

Students’ reflections on the presentation skills program

Several key themes emerged from the semi-structured interviews with the students concerning their experience of the presentation skills workshops. For most of the interviewees, it was their first time presenting. They reported that the training program was a helpful, interesting, and exciting experience, and they benefited a great deal from it. It helped rid them of anxiety and fear, and they started to feel more confident. In addition, they learned that they should be well-prepared and not appear confused. Furthermore, the training program assisted them in improving their presentation skills in terms of facing the audience and delivering the topic as required. The students also reported that they benefited from the feedback from peers. The following are some of the interviewees’ responses to the first question in the interview concerning their experience of the presentation skills workshops:

  • S1. “It is very interesting and helpful. It is the first time I’ve done a presentation.”
  • S20. “It was a very good experience.”
  • S12. “A wonderful experience that developed my speaking skills and improved my way of meeting the audience and conveying the idea to them in the required form.”
  • S13. “A beautiful experience to enhance self-confidence and break the barrier of public fear.”
  • S10. “I learned not to get confused during the presentation and come prepared.”

Presentation skills learned

The interviewees’ responses concerning the presentation skills they acquired through the workshops revealed that they learned to speak in front of the public with confidence, to interact with the listeners and ask questions, to raise their voices to attract attention, to pay attention to their body language and tone of voice, to talk without reference to the book, and to give and take examples from other students. Also, they learned how to explain and present without becoming stressed, to present without inappropriate interruption, and to be fluent and accurate. They broke the barrier of fear and stress and improved their self-confidence. The following are some excerpts from the interviewees’ answers:

  • S3. “Speaking skills, looking around the listeners, asking questions for them to interact with, and raising the voice to attract attention.”
  • S11. “The eye contact and the hand signals, and the importance of preparing for the presentation.”
  • S13. “Fluency and accuracy in speaking and interacting with the public.”
  • S16. “Facing the audience, increasing self-confidence, and exploring skills about communicating information in its simplest form.”
  • S19. “Speaking skills without confusion, the skill of explaining and communicating information.”

Feelings about the experience of engaging in the workshops

The students also described their feelings after taking the presentation skills workshops. They were excited and felt positive about the experience. They were very happy to be trained in presentation skills and to achieve something significant. They broke the barrier and the tension and were proud of what they had achieved. They gained a high level of confidence and morale. These aspects are evidenced in the following excerpts:

  • S2. “Awesome and broke the stress barrier.”
  • S3. “I feel a sense of accomplishment after I took this step for the first time. Great feeling and development of diction skills and help later.”
  • S6. “Nice and I felt the sense of teaching.”
  • S7. “It’s a nice feeling and I see myself developing in speaking.”
  • S13. “Feeling excited and happy to gain the skill of recitation.”
  • S18. “I feel that I have gained a high level of confidence and morale.”

Likes and dislikes

Students reflected on the things they liked or disliked about the presentation skills workshops. They liked the interaction with their peers, strengthening and refining their speaking skills, the seriousness of the sessions, meeting with others, skills development, reviewing errors, the organization of the workshop, enthusiasm, fun, facing the public, and peer support. They also liked the idea of using technology, such as laptops and data presentations. On the negative side, two students were rather tense and confused, which they reported led to some errors during their presentations. The following excerpts provide evidential support for the emergent themes:

  • S3. “The things that I liked is that strengthening and refining diction skills. The things I didn’t like were the tension just before the presentation.”
  • S7. “Everything I liked and most specially, it increased my self-confidence by speaking.”
  • S11. “The things I like is the experience and some confidence make me would like to do it again and thing I do not like is during the presentation I got confused and I said something wrong.”
  • S18. “I liked during my presentation the interaction of my student friends.”
  • S19. “I liked that it was enthusiastic and fun, and the interaction between classmates.”

Suggestions for improving the presentation skills workshops

The students were asked for suggestions to make the presentation skills workshops more fruitful. They recommended repeating the workshops because of the benefits they provided. Also, some students suggested including presentations as part of their assessment in various subjects. These points are illustrated in the following excerpts:

  • S5. “More of these shows to develop students’ skills.”
  • S12. “More of these workshops because it is of great benefit to the student.”
  • S15. “We hope that the distinguished doctors include this participation in all subjects and integrate it into monthly grades.”
  • S17. “I hope this beautiful event continues.”
  • S19. “I suggest that this offer be weekly in order to benefit more.”

This research investigated the impact of a training program mediated by the Blackboard platform on improving EFL students’ presentation skills. Based on the results, the students who engaged in the intervention attained significant improvements in their scores for their presentation skills post-treatment compared to pre-treatment in all five domains: organization, content, communication, delivery, and enthusiasm. This indicates the effectiveness of the intervention.

Several factors may have contributed to this result, such as the integration of the Blackboard platform, enhanced motivation, reduced anxiety, stress, and tension, and the students’ recognition of the need to improve their speaking and presentation skills. The integration of Blackboard contributed to the effectiveness of the program as it is user-friendly, free, and accessible to users, regardless of place and time. Moreover, the training sessions were recorded and the students could refer to them at any time. In addition, the students were motivated to participate and engage due to their need to improve their presentation skills, as evidenced in the interviews. The analysis of the interviewees’ responses revealed that they found the intervention program a very good means of refining their presentation skills. They enjoyed the experience and reported it assisted them in facing their fear of speaking in front of the public and improving their body language, speaking skills, and self-confidence. In addition, they learned to interact with the audience and attract attention.

The results of this research are consistent with previous studies. Similar to this intervention, research has found that presentation qualities like eye contact, body posture, and voice aid English-speaking abilities [ 42 ], and project-based learning using presentation can significantly affect students’ speaking skills [ 55 ], with students’ oral presentation skills improving significantly after instruction due to enhanced confidence and the experience of speaking in front of a crowd [ 14 ]. As in this study, previous research has reported participants favoring a multimedia design [ 15 ], which improves students’ confidence [ 52 ], and also collaborative learning, as it enables the co-construction of knowledge and skills [ 56 ]. Such courses can enhance students’ oral presentation abilities and vocabulary uptake/retention levels [ 54 ], as well as making them more enthusiastic, motivated, and eager to produce outstanding presentations as they grow more self-assured and relaxed. In addition, these results are consistent with Brooks [ 61 ], who showed that oral presentation allows learners to use their second language to communicate with others naturally. De Grez [ 62 ] also suggested that students are highly motivated to learn how to present. In terms of the use of technology, this study employed Blackboard to facilitate deliver of the intervention program, which may have helped improve students’ performance [ 15 ]. This result accords with previous studies that used technology to improve students’ speaking and presentation skills, employing a multimedia approach [ 51 – 57 ].

The results of this study also support the claim of social cognitive theory that learners require exposure and practice to enhance their acquisition of skills that will help them in their future careers. In this research, the participants observed how others (trainer and peers) behaved, stored this knowledge, and used it to change their behavior when presenting post-intervention. Thus, learners can refine their behavior based on observation and experience. The training program allowed the participants room for exposure and practice in presenting themselves properly. They learned how to organize their presentations, engage the audience, and deliver content effectively, as well as to present with enthusiasm.

According to Bandura [ 63 ], “man’s capacity to learn by observation enables him to acquire large, integrated units of behavior by example without having to build up the pattern gradually by tedious trial and error” (p. 2). Alshobramy argues that the application of social learning theory can naturally increase speaking ability by providing innovative and adaptable learning experiences [ 52 ]. Hence, consistent with theory, this study supports the goals of the Saudi Vision 2030 and the labor market needs of skilled graduates in enabling them to design and deliver effective presentations.

This research focused on enhancing undergraduates’ (life-long) presentation skills through a Blackboard-mediated intervention program. In contrast to prior research that employed ICT-mediated programs to develop presentation skills and found EFL learners experienced difficulties in terms of anxiety, learning issues, language competence, and media access [ 55 , 57 – 60 ], the results of this study showed that the learners’ levels of fear, learning problems, and access issues decreased during the intervention. Also, the program proved highly effective in improving the EFL participants’ presentation skills, and their attitudes and feedback were positive. Therefore, the study contributes to the existing body of knowledge by presenting evidence of the value of utilizing technology, specifically Blackboard, in a planned program to improve students’ presentation skills, which are in great demand in the labor market.

Students who master English will have an added advantage if they possess presentation skills and their job opportunities will be greater. Accordingly, this study argues the need to include presentation skills as part of students’ course assessment. In addition, technology can play a role in enhancing students’ presentation skills; they can utilize technology to record themselves and to review their mistakes, and thus improve their performance.

This research has certain limitations, most notably the participants’ gender; all the participants were male due to the gender-based segregation in Saudi higher education. Moreover, the relatively small number of participants means the findings are not generalizable. In this regard, similar studies could be undertaken in different contexts employing the same interventional program and tools—or similar—and enable the comparison of results. In Saudi Arabia, given the effectiveness of the intervention in this study, it is recommended that stakeholders conduct more workshops on presentation skills, as they support the goals of the Saudi Vision 2030 and address the needs of the labor market. Further research and pedagogical practice could consider a range of methods, such as peer and self-assessment, to measure students’ acquisition of presentation skills. Finally, more research is needed to focus on comparing students’ competence and performance in presentation skills.

Funding Statement

Yes, this work was financed by the Deputy for Research and Innovation- Ministry of Education, Kingdom of Saudi Arabia through a grant (NU/IFC/02/002). The funder had no role in the study design, data collection and analysis, the decision to publish, or the preparation of the manuscript.

Data Availability

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