Protect your data

This site uses cookies and related technologies for site operation, and analytics as described in our Privacy Policy . You may choose to consent to our use of these technologies, reject non-essential technologies, or further manage your preferences.

  • How to write a speculative...

How to write a speculative application for a job that isn't advertised

8 min read · Updated on October 25, 2022

Laura Slingo

A company may not be hiring, but you could still land yourself a job. Here's how.

The best-kept secret in finding a new role is the hidden job market . This means that while not all jobs are advertised, you can still apply for them by writing a speculative application.

In this article, learn all about the speculative job application - including what it is and how to write one.

What is a speculative application?

A speculative application, also known as a speculative CV, involves reaching out to a company and putting yourself forward for jobs that have not been advertised or do not exist right now. It usually involves sending a CV and cover letter via email or an online portal.

Applying “on spec” is the term used to describe sending a speculative job application. It's common practice for many industries too. If you're solely looking for job adverts to respond to, you could be missing out on opportunities in the charity, design, environmental, and media sectors, where applying on spec is commonplace.

Sending a speculative CV isn't limited to full-time roles either. Applying on spec can pave a direct route into a company that may reveal temporary or permanent work, contract work, internships, and graduate positions. 

Do speculative job applications work?

Speculative applications are worthwhile. They work particularly well for a variety of industries where applying on spec is commonplace, particularly in media, including journalism, broadcasting, publishing, TV, and film. However, they can be advantageous regardless of the field you wish to pursue. 

Sending speculative applications can grant you access to a wider pool of roles that you otherwise wouldn't have discovered. Taking a proactive approach can therefore increase your chances of job-hunt success.

And at the very least, you will have increased your business connections that may inform you of future work opportunities. 

How do you write a speculative application?

Writing a speculative job application takes a healthy pinch of creativity, logic, and determination. It's a little trickier than your usual application, as you have to assume the details of an imaginary job spec. However, it's not impossible. Here are five steps to follow:

1. Identify what your ideal job looks like

Before you start a speculative job application, reflect on what your current employment needs are and the type of job you are looking for. Remember, just because the job isn't advertised, it doesn't mean you can aim for a “dream job” you're not qualified to do. Consider a role that aligns with your experience, skill set, and career goals.

Once you have pulled together a vision of your ideal job, hunt for vacancies online and peruse the requirements. This will help to verify whether your abilities align with the type of job you're looking for.

2. Curate a shortlist of prospective employers

The next step involves drawing up a shortlist of employers to target. Start by considering the companies that interest you the most. This might be based on a bucket list of dream companies to work for, recommendations from friends or old colleagues, or even brand mentions in industry-related publications that have sparked your interest.

Then move on to look for companies based on their sector and location, to whittle down a shortlist of potential targets. While a simple Google search should reveal “marketing agencies in Bristol” and the like, you can also take to job boards, employer review sites, and professional bodies, which host company profiles to peruse with ease. 

3. Conduct background research

Once you've found the companies that meet your sector and location requirements, the next step is background research. This is to ensure that you're well informed about the company and get a feel for the type of work they do.

Start with the company's website. Look through the “About Us” pages, which will highlight the organisation's aims, employees, and values. Also, review the product and services pages and the blog to get a deeper understanding of how they make money, who their customers are, and the topics they care about. 

Most importantly, review the careers section of the website which should reveal details about life at the company and the current vacancies. This section should signal the areas where they are currently investing in headcount and at what level. Don't let it deter you if you can't find a vacancy for yourself. Instead, use them for inspiration. 

By reading through live job adverts, you'll pick up on keywords that are used in the company's recruitment drive, in addition to desirable traits they are looking for in applicants.

4. Find and establish a suitable contact at the company

It's essential that you find a personal contact at the company before making a speculative application. While an organisation may advertise on their website that they will welcome speculative applications, the email address will probably be related to a group inbox rather than a personal inbox, meaning it may be deprioritised. 

LinkedIn will likely be your best friend in this instance. Find out who the hiring manager is, or even the head of the relevant department. Browse their profile to gain an insight into their professional interests and position at work. If their work email isn't listed on their profile, send a short message to say you're looking to reach out and discuss potential work opportunities at the company and ask for the best email address.

Failing that, call the company to find out the name of the person in charge of recruiting and the best email address to reach them on.

5. Tailor your CV and cover letter to an assumed job spec

A tailored CV is a job-search essential. Even though you do not have a job description to reference, this shouldn't stop you from writing a bespoke CV. By using your research about the company, the sought-after traits listed in their live vacancies, and job specs from your earlier research related to your ideal job, you can craft a customised CV.

Pull out organisational values to subtly reference throughout your personal statement . Then, identify industry- and role-relevant keywords to add throughout your CV to highlight where your skill set lies and your relevant achievements. This will make it clear to the employer what you can do, the value you can bring to the company, and that you know what type of job you want.

Mirror the same level of personalisation and detail throughout your cover letter. The first paragraph of a speculative cover letter is slightly different to the standard cover letter for an advertised vacancy . In your introduction, instead of stating the role you're applying for, reference why you're approaching the employer. This is especially pertinent if you have an existing relationship with someone there. 

In addition, make it clear what type of role you're looking for by providing a concise and snappy description. If the employer believes you don't know what you're looking for, you may come across as disingenuous.

How do you send and follow up on a speculative job application?

When emailing your speculative application, use your cover letter as the body of the email and attach your CV. This is rather than writing a short email and attaching the cover letter and CV. Be sure to name the file of your CV with something descriptive, so that they can tie the file back to you. Your full name and ideal job title, followed by “speculative CV application” or similar should do the trick. 

Follow the same logic with the subject line, but note that you don't need to include your name as the recipient will see it in your email address.

Depending on the size of the company, it could take anywhere from a few days to a few months to respond. Some may not respond at all. As a rule of thumb, send a follow-up email no sooner than a week later to check in and see if they've had a chance to review your speculative application. Keep it light and friendly - after all, this could be your future employer. 

Speculative applications are tricky in comparison to applying to live vacancies, but you may hit the jackpot of jobs if it pays off. Be patient, open-minded, and proactive, and remember that, even if there isn't a role available right now, keep all doors open so you'll be in the front of their mind when there is.

Submit your CV for a free review to check that you've portrayed your abilities and achievements in the right way for a particular employer as part of your speculative application.

Recommended reading

Are a CV and cover letter the same?

How to use LinkedIn for your job search

How to sell yourself on a CV without sounding arrogant

Related Articles:

Best times of the year to look for a job: a success guide

How to make a video CV

How to describe yourself to a hiring manager - without sending them to sleep!

See how your CV stacks up.

Career Advice Newsletter

Our experts gather the best career & CV tips weekly. Delivered weekly, always free.

Thanks! Career advice is on its way.

Share this article:

Let's stay in touch.

Subscribe today to get job tips and career advice that will come in handy.

Your information is secure. Please read our privacy policy for more information.

  • Find a company

Crafting a compelling cover letter for hidden job opportunities

Jan 07, 2020

Crafting a compelling cover letter for hidden job opportunities

Writer, editor and digital content specialist

The company is perfect. The team members are experienced and dynamic. You agree with the company mission and can see yourself sitting behind a desk in the office, putting your expertise to terrific use and helping the business to succeed. But there’s no job for you there. At least, not yet.

Unfortunately, this is often the reality of job hunting. But if you feel strongly drawn towards a particular company, and you believe that you could be a great employee there, don’t give up and move on. You can, and should get in touch to express your passion, your experience, and how you believe you can contribute. Submit a spontaneous application. While it’s unlikely to result in a job straight away, a spontaneous application is a strong way to make yourself known, either for positions that may be available but not advertised, or for any future openings.

When you’re sending a spontaneous application, how you present yourself is more important than ever. And that means customizing your cover letter and resume for the occasion. But before we get to that…

Why bother with a spontaneous application?

The odds that a perfect role for you is just an email away are slim but a spontaneous application can be well worth your while.

The number of job vacancies never publicly advertised makes up such a large percentage of openings that there is even a name for this sector: the hidden job market . Certain companies, and even entire industries, are more likely to lean on private networks or referrals to fill available roles quickly, rather than going through a public job posting process. So there’s a high likelihood that the perfect role for you is out there, but not advertised.

More significantly, a spontaneous application is useful for making a positive introduction to a hiring manager for potential roles in the future. It gets your foot in the door, so to speak. It may also be an opportunity for you to sell yourself, your experience, and your knowledge of the company and its vision by suggesting to an employer that they need a role they simply haven’t yet thought of.

When should you send one?

If you’re applying for a position that is unlikely to exist yet, consider sending a spontaneous application in the discovery phase of a job search . This is when you’re interested in a new position but not actively in need of one. This way, you’re not placing too much faith in the application, and have plenty of time to create a long-lead introduction to the company .

It can also be helpful to pay attention to tech and business news , noting startup companies that have recently completed fundraising rounds. This is likely to mean that they will be hiring very soon.

How to write an accompanying cover letter

When you’re writing a cover letter for a spontaneous application, you won’t have a specific job description to guide you. This can be frustrating because it’s more difficult to clearly explain how your experience and skills fit a particular set of requirements without a framework. However, it can also be liberating, allowing you to be broader in your personal pitch.

The main idea, as with any cover letter, is to sell your expertise, your knowledge of the company and your belief that you have what it takes to help their business succeed. While the body of your email should be crisp and digestible, your cover letter is where you can make the most compelling case for your candidacy.

Even though there is no bullet list of job duties that you can reference, you can infer from the company’s products and services what your work there might involve. After, you can elaborate on how you would excel by using specific examples from your past experience as a reference.

Here are a few tips specific to spontaneous cover letters:

Be as concise as possible while still clearly detailing your experience and ambitions. Because your application is spontaneous, a manager’s attention span when reviewing it will probably be even shorter than normal.

Be specific in describing how you could help the company, and what kind of position you would like. The narrower your goal, the more convincing it will be that you are a focused applicant, and not someone fishing for any available job.

Include examples of your past work , if relevant to your industry. Do this either in the form of a link to a professional portfolio website or as a separate attachment that you can reference in your email.

Email a specific person by searching through Welcome to the Jungle, or other recruitment websites and tools such as LinkedIn. This will make sure that your message reaches the right person and is (hopefully) read.

Ask for a recommendation , if you happen to have anyone in your social or professional networks who works, has worked, or knows anyone at the company to which you’re applying. Having a personal introduction can make all the difference, especially if said person is able to vouch for your abilities and your work ethic.

The waiting game

Next comes the hard part: being patient . It’s best not to expect any news, and certainly not straight away. You may not hear back after sending a spontaneous application at all. The company might simply not respond to unsolicited applications. Even if you made a good impression, it may be months before a role is open that fits your experience. In such cases, you can follow up with a friendly email.

Give it at least two weeks before following up on your first email, and then leave any subsequent unsolicited contact to once every few months . Any more than that, and you risk seeming less like an interested and passionate candidate, and more like a nuisance.

Despite the uncertainty, a spontaneous application is still an exercise well worth doing. Jobs, as with life, are uncertain—a unique combination of the right place, the right time, and more than a little bit of luck. Your application may not lead anywhere productive. But whereas the downside is nonexistent, the upside holds huge untold potential. Who knows? It might just end up with you landing your dream job.

Photo: Welcome to the Jungle

Follow Welcome to the Jungle on Facebook , LinkedIn , and Instagram , and subscribe to our newsletter to get our latest articles every day!

More inspiration: Creating a winning job application

Create a winning job application with these tips on resume and cover letter writing, job application strategies, and job application best practices.

non speculative cover letter

Resume writing: 7 details to include before you shoot your shot

You've found the ideal job ad and are ready to apply—that's great! But before you hit "send," make sure you've got these key details on your resume.

Feb 07, 2023

non speculative cover letter

The language of the job hunt: resumes and job applications

It can take some time to master the vocabulary of the job hunt. What do these terms mean and what's the difference between them? Let's find out.

Sep 07, 2022

non speculative cover letter

Writing a cover letter: ditch the dull templates!

How many times have you searched "cover letter templates" on Google? Well, it's time to stop! Use your voice and share your originality.

Jul 12, 2022

non speculative cover letter

The power of words: elevating your resume to promote your experiences

Good words are worth much and cost little. So how can you use them effectively on your resume to catch the attention of the recruiter?

Jun 30, 2022

non speculative cover letter

Maximizing your resume's impact: aligning your skills with job descriptions

By tailoring your resume and cover letter to each job offer, you're more likely to attract the recruiter's attention.

Jun 23, 2022

The newsletter that does the job

Want to keep up with the latest articles? Twice a week you can receive stories, jobs, and tips in your inbox.

non speculative cover letter

Looking for your next job opportunity?

Over 200,000 people have found a job with Welcome to the Jungle.

  • International edition
  • Australia edition
  • Europe edition

speculative letters

Do speculative cover letters work?

When writing your cover letter: be concise, do your research and avoid the hard-sell to achieve job success Three excellent cover letter examples Sell yourself: a cover letter guide for beginners

  • Looking for a job? Explore the range of vacancies on Guardian Jobs and find the perfect role for you

Speculative letters (by post or email) might work better than you think. They're a recognised way of communicating with employers who are not currently advertising for staff. If your message finds a decision-maker who has a problem or an opportunity, you could be in a meeting pretty fast. But consider if a letter out of the blue is the best method of connecting with an organisation – it's often more effective to get a warm introduction through existing contacts.

Be concise and to the point

Many speculative letters are pure time wasters. They make little attempt to understand the needs of the organisation, and are instantly considered as junk mail. Too many letters use dull, predictable wording, over-long introductions and explanations, and communicate too much using long paragraphs which will never be read. Get to the point quickly. Show, rather than tell, how you have the skills and know-how necessary to do the job – provide evidence in bullet point form. Get across key evidence from your CV, but avoid repeating exact phrases.

The first mistake is to believe that it sells you into a meeting. It won't. If you're lucky, it will simply persuade the reader to consider your CV. The only function of a cover letter is to get your CV read, and to get you a meeting. If your CV is a short book, your cover letter is like the blurb on the cover – it gives a reason to start reading. It should therefore flag up three or four strong items in your CV worth considering.

The second mistake is to rehearse every reason why you might get hired. Some candidates send in cover letters more than two pages long, crammed with information. Don't make the mistake of thinking that the longer you argue your case, the better your chances of an interview - the opposite is almost certainly the case. If you can't write a coherent one-page letter, what does that say about your communication skills in the job?

The employer is the focus not you

Try not to begin every sentence and paragraph with "I". Focus on the reader of the letter and his or her perspective. Your letter should say more about the employer than it says about you. State why you are attracted to the organisation and what you like about it. Research. Refer to the problems, opportunities and headaches your target company is facing. Remember Swot as a prompt: what can you say about a company's strengths, weaknesses, opportunities and threats? Try to work out the top half dozen or so priorities in the employer's mind and offer five or six matching pieces of evidence in your cover letter.

Why are you a good match?

Refer the reader to your enclosed CV, stating briefly why you are a good match as a candidate. Don't apologise in your letter for the lack of industry experience or your lack of a specific qualification. Select a range of achievements relevant to the needs of the organisation, and set out your top three or four as bullet points in the letter. This short burst of information is the element most likely to get you into a meeting.

Avoid the hard-sell

In the UK job market, selling yourself too hard can be counter-productive. Avoid the pushy assumptive close you see in some recommended formats: "I'll be calling you on Monday to discuss my application further", or "I will expect your call". Simply end your message stating that you'd like the opportunity to take the conversation further – they'll respond fast enough if they're interested.

Accuracy and research

Ensure complete accuracy in names and job titles, as well as the name of the organisation itself (plus the names of products or services). Cut and paste from previous letters with great care. Print a letter off and proof read it carefully before emailing.

Don't put anything in your cover letter which gives the reader an excuse to put it aside. For example, apologising for your lack of a particular requirement, mentioning your age, or referring to negative aspects such as why you left your last job.

Research the staff list of the organisation carefully to ensure your letter is read by the right decision maker. It pays to make some calls to anyone who knows anything about the organisation so you can find out who to approach and what you might say which makes your approach stand out. Remember that the organisation will be researching you in return – make sure your LinkedIn page is up to date and tells the story you want to get across. Telephone to check that your letter has been received by the intended recipient. If you get connected, ask one relevant question, and mention one reason why you might be able to help the employer, then suggest a meeting.

John Lees is a career coach, founder of John Lees Associates and author of Knockout CV .

This content is brought to you by Guardian Professional . To get more content and advice like this direct to your inbox, sign up for our weekly update and careers ebook .

  • Guardian Careers
  • The Careers Blog
  • Covering letters
  • Work & careers
  • Applications

Comments (…)

Most viewed.

Speculative Applications

What Is a Speculative Cover Letter or Email?

Who should i send my speculative cover letter to, what to include in a speculative cover letter or email, how to write a speculative email, example speculative cover letter, speculative job application email example, following up, tips for writing your speculative cover letter or email, final thoughts, speculative applications.

Updated November 17, 2023

Edward Melett

All products and services featured are independently selected by WikiJob. When you register or purchase through links on this page, we may earn a commission.

A speculative job application is sent to apply for or enquire about a job that is not currently being advertised.

Many job vacancies are never advertised publicly. That means that taking the initiative to approach a potential employer with a carefully thought-out speculative email or cover letter can be the ideal way to get your foot in the door.

You should consider making a speculative job application if you are:

  • Actively looking for a new job role
  • Trying to find a work experience placement
  • Thinking about making a career move

Sending a speculative job application can be an effective way to show you are keen, motivated and committed to your career goals .

Remember, even if the company you send your speculative cover letter or email to doesn’t have any current job vacancies, opening a dialogue with them could help to ensure you are at the top of the list when a suitable vacancy comes up in the future.

Much like a standard cover letter , a speculative cover letter or email accompanies your CV when you are applying for a job. However, a speculative cover letter is different from a standard cover letter in a few ways.

Standard cover letters are usually sent when applying for an advertised vacancy and should be tailored to that vacancy. In contrast, a speculative cover letter is sent to apply for a job that has not been advertised.

This unsolicited job application is sent to an organisation to introduce yourself as a potential candidate for any relevant job openings they may have.

This approach is perfect for when you find a company with brand values you agree with, a solid portfolio and a skilled team you’d love to work with – but with no advertised job vacancies.

You could wait for a position to be advertised but, as many companies are generally open to recruiting on an ongoing basis, using a speculative application means that you can get a head start on the competition.

Standard cover letters need to be highly focused on niche or specialist skills that are outlined in a job description or person specification.

In contrast, a speculative cover letter or speculative email should:

  • Give details of your relevant transferable skills
  • Outline your past work experience
  • Demonstrate why you would be a good fit for the company

As with any cover letter, a well written speculative cover letter will provide you with the opportunity to engage with the recipient and start building up a positive rapport.

Where possible, try to send your speculative job application to a particular person, rather than a generic department.

If you are not sure of the name of the person you should send your speculative cover letter to, have a look at the employer’s website. Try to find out the name of the manager for the department you are interested in working for.

Alternatively, you could call the HR department to find out the name of the department manager.

Sending your speculative cover letter to a specific person will help to ensure your letter is read by the most appropriate employee or department. It will also show that you have carried out some background research into the company and its current employees.

  • Scour the company website for details of employees. The ‘Meet the Team’ page or the ‘About’ page are usually the best places to start.
  • Try LinkedIn . Search for the name of the company and follow the links to find ‘Staff Who Work Here’. This can be a good way to familiarise yourself with the range of departments and the hierarchy of staff. Staff will often be listed that wouldn’t necessarily be featured on the official company website.
  • Telephone the company directly and ask for a named contact of someone who deals with recruitment.

In a smaller company, it may be appropriate to contact the managing director with your speculative application. In a larger organisation, the head of the relevant department is more likely to be the hiring authority.

You need to be sure that your intended recipient has hiring authority. There is no point in sending your email to a junior staff member or someone in the wrong team.

You can choose to send a speculative cover letter by email or by letter. The advantage of a letter is that it will land on somebody’s desk, making it harder to ignore.

Sending to a ‘hello@’ or ‘enquiries@’ email address increases the chance of your email going unanswered. So take the time to do your research and find a suitable named employee to send your speculative email to.

During the research phase, maintain a polite and friendly manner at every interaction. You may be speaking with someone who doesn’t have the power to hire you, but word spreads fast. Making a good impression at every stage will help you build a professional reputation.

As well as researching the individual responsible for hiring, you can also use this phase to find out all you can about the company itself . Having a good knowledge of its work and a genuine interest in company achievements will help you stand out.

Your speculative cover letter or email will need to be both engaging and informative.

As you are not writing to apply for one particular job role, you will need to provide an overview of the skills and experience that you have gained so far. A speculative job application aims to show the employer that you are a good all-rounder, not just a specialist in one single area.

Whilst a speculative email or cover letter is not tailored to a particular job role, it will need to be written specifically for an employer. So, if you are planning to send out more than one speculative job application, you will need to adjust each letter or email accordingly.

A speculative cover letter will need to include the following information:

A brief outline of the type of job role you would be interested in applying for

Information on your existing skills and experience and how these could be of benefit to the business

An outline of the reasons why you would like to work for the business

A closing summary to reiterate what you would be able to offer to the business

An assertive, confident call to action to end the letter; for example, ‘I look forward to hearing from you soon’, instead of, ‘I hope to hear from you soon’

Be mindful that your contact is likely to be busy and needs to see the relevant information at a glance.

Format your email or letter into short paragraphs – and make sure sentences are readable, not too long and wordy. Below is a useful guide for ordering your paragraphs:

  • Paragraph One – Start strongly with your opening sentence. Outline your knowledge of the company and how you came to be aware of it. Did you see it at a convention? Did you read about it in the local press? Explain your interest.
  • Paragraph Two – Go on to summarise who you are and why you’re emailing.
  • Paragraph Three – Explain what you can offer, and how and why you are a valuable addition to their team. If you have relevant experience, be sure to explain how your transferable skills can be of use. If you have any standout achievements or qualifications, don’t be shy in listing them and pointing out how they can be of benefit.
  • Paragraph Four – Summarise why you’re interested in working with the company and draw attention to your attached CV. Consider briefly listing some of the main skills you have.
  • Closing Sentence – Think about a call to action; detail here what you’d like to happen next.

You have one short opportunity to capture the attention of your contact enough for them to move you on to the next stage. Ensure that all-important and relevant information is included.

If you’re wondering whether to attach your CV , doing so means it is there if your contact wants to find out more about you. It provides that extra information to make it easier for them to make a quick assessment of your potential.

When writing your speculative cover letter or email, try not to repeat the information contained within your CV. Also make sure your CV is up to date and is tailored specifically for the company and role.

Don’t forget to include your name, address and contact details (including your mobile telephone number and email address).

If you are unable to find out the specific manager’s name, start your letter or email with ‘ Dear Sir/Madam ’ and close it with ‘ Yours faithfully ’.

If you have managed to find a named person to send the letter or email to, you can start it with ‘ Dear [Name] ’ and close it with ‘ Yours sincerely ’.

When addressing your recipient, be careful to maintain professional boundaries and not to be overfamiliar. This person is not a friend, so ‘Hi’ is not appropriate in this instance.

Just like you would for a posted speculative application letter, you must use formal and correct structure and format for your speculative email. Remember that this is a professional email and a chance to make a good impression.

Your speculative job application email subject line is a crucial factor in whether your email gets opened at all. If your subject line is uninspiring or vague, there is every chance it will be overlooked as just another generic email in your contact’s inbox.

A desktop screen will show around 60 characters of a subject line, whereas a smartphone will show only 30, so being concise is key.

The subject line is your first chance to clearly articulate your intentions . It needs to be short and snappy, while containing all the relevant information at a glance.

It is advisable to include both your full name and your professional qualification or title. For example, ‘ John Doe, Freelance Graphic Designer for hire’, or ‘Nicola Fox, Chemical Engineer, M.Eng ’.

Filler words or pleasantries are not necessary for a subject line, so there is no need to start with ‘Hello’ or ‘Please look at…’.

It is acceptable (and advisable) to name a mutual acquaintance in the subject line if you have been referred by them.

Speculative Job Applications by Email

Here is an outline of what your speculative cover letter should look like. This speculative cover letter template is for a person who wants to make an application to a legal firm.

Jane Laws 1 The Street Townford TR17 9NQ 01234 567891 [email protected] Mrs D Judge Legal Practice London W3 2QQ Dear Mrs Judge I would like to enquire whether you have any current administrative vacancies within your firm. Please find enclosed my CV, which outlines the experience I have gained during my career to date. Having worked as a legal secretary for the past five years, I have demonstrated my commitment to providing high-quality legal administration services. I have a sound working knowledge of industry terminology and legal working practices. I am proud that my dedication and commitment to my work has been recognised through a recent nomination for the Institute of Legal Secretaries and PAs ‘Legal PA of the Year Award’. My experience to date has been gained through working for two small legal practices. While this has been both challenging and enjoyable, I would like to develop my skills and experience further in a fast-paced, busy role. I understand your company is one of the largest legal practices in London with continuing plans for growth, making it the ideal place to pursue my future career objectives. As an administrative worker for your firm, I would strive to support your partners with high-quality secretarial support. I am a competent typist with a keen eye for detail and a proven ability to cope under pressure at all times. I would be delighted to have the opportunity to discuss my application with you in further detail. I look forward to hearing from you soon. Yours sincerely Jane Laws

Here is an example of how your speculative application email should look, following the guidelines above:

Subject Line: Claire Roberts, MA. Fashion Designer available for work Dear Ms Taylor, I had the pleasure of attending your show at London Fashion Week and I found it inspiring to see how your new collection works to empower women with luxury statement workwear. I’m very excited to read about your plans to launch at Paris Fashion Week with a view to moving into the European market. I hold an MA in Fashion Design, awarded by Central Saint Martins, and have been working for a well-known high street clothing designer for three years. I am looking for a move into the luxury fashion field and feel that I have skills that would support your business as you grow. An internship at a luxury French fashion house as part of my master’s degree gave me valuable insight into the French market and helped me gain fluency in the French language. Having covered fashion illustration, design, sewing and garment construction as part of my studies, I understand the clothing manufacture process from design to completion. In my current role, I am a leading part of the design team, researching upcoming trends to create new lines. My designs are regularly featured in the ‘Top 10 Must Buy’ lists. As a move away from fast fashion, I would love to bring my creative flair to your company as part of your design team, helping create high-end looks for your clients. I have attached my CV, which outlines my qualifications and experience in more detail. If you are interested in meeting to discuss further, I could come to your office next week. Yours sincerely, Claire Roberts

Speculative Job Applications by Email

After you post your speculative cover letter or send your speculative email, you will need to be patient. You probably won’t hear anything straight away but, hopefully, the recipient of your letter or email will be in touch to discuss job vacancies you may be suitable for.

If you don’t receive a reply to your email or letter, don’t take it as an automatic rejection. Your recipient may have put it aside to come back to later, or may have genuine reasons why they haven’t been able to reply.

There are different ways you can follow up on your speculative application, depending on what you feel comfortable with.

If you don’t hear from your contact after a week or two, you can resend the same email , giving a gentle nudge for your contact to read and reply.

Alternatively, and often with quicker results, it’s acceptable to make a phone call to check they received your email or letter. This gives you the chance to open a conversation and brings a more personal element to your speculative application.

If they say that they haven’t received it, ask them whether they would be happy for you to re-send it over to them. At this point, you could find out whether they would be happy for you to send it by email, as they will know to look out for it in their inbox.

If you are unsuccessful in your application, react graciously and politely ask if they can keep your records on file for any future opportunities that may be suitable.

Even if there are no suitable vacancies available at the moment, you could still ask them to provide you with constructive feedback on your speculative job application. This will help you to improve any speculative applications you make in the future.

Step 1 . Do Your Research

Find out as much as you possibly can about the business you are planning to write to. For example:

  • What is their mission statement?
  • What are their values?
  • What product or service do they provide?
  • Who are their customers?
  • Who are their main competitors?
  • How many people do they employ?
  • What are the must-have skills for employees?

The company website is a good place to start. You could also browse through relevant social media pages, press releases and industry-specific content like blogs or newsletters.

Use the information that you find to help you write your speculative job application. For example, if you already have a particular qualification or skill that they want all of their employees to have, make sure this is clearly stated within your application.

Or, if you find out that they are planning to expand or acquire another company, let them know if this is a process you have had experience with in the past.

Step 2 . Keep Your Speculative Email or Cover Letter Short and Professional

It is important to keep your speculative cover letter or email short and to the point . Keep the content succinct and focused – doing so will help to ensure the recipient reads it and digests the information it contains.

A letter that is too long will probably end up in the waste paper bin before it has even been read. Likewise, a long email will probably be ignored, especially if relevant information is not immediately accessible.

To ensure your letter makes a good first impression, set it out formally, use an easy-to-read font (such as Calibri or Arial, size 11 or 12) and write a maximum of five short paragraphs.

If you're sending an email, follow our format advice and example above to help keep the reader engaged. Focus on a killer subject line and keep it concise and to the point.

Step 3 . Mention a Mutual Acquaintance if You’ve Been Referred by Someone

This may just be what prompts your contact to open your email or continue reading your letter.

Step 4 . Proofread

When making speculative job applications, your cover letter or email is the one opportunity you have to make a good impression. If the text is littered with spelling and grammar errors, this is unlikely to make the manager want to call you to discuss a potential job opening.

Make sure you proofread your letter or email thoroughly, and ask a friend or family member to check through it too.

Step 5 . Act Professionally

From the first point of contact to conclusion, even if your attempt is unsuccessful, your contact will remember the way you conducted yourself and this will influence whether they keep you in mind for the future.

If you are looking for ways to progress your career, there is no need for you to wait for the perfect job vacancy to be advertised online.

You have nothing to lose and everything to gain by sending out a speculative job application. After all, your employer of choice could be just waiting for somebody with your skills and experience to make contact with them.

By sending a speculative job application to your preferred employers, you will show them that you are confident, enthusiastic and willing to go the extra mile to achieve your career objectives.

Don’t forget, a speculative cover letter or email aims to show the employer why you would be a great addition to their existing team. Ensure your application gives an overview of your existing qualifications, skills and experience, and how this could help the business to achieve its goals.

You might also be interested in these other Wikijob articles:

How to Write a Cover Letter? (Examples & Cover Letter Tips)

Or explore the Application Advice / Job Applications sections.

ClickCease

  • CV writing services
  • Accessories
  • About PurpleCV
  • Meet the team
  • PurpleCV Reviews
  • Social Impact

How To Write A Speculative Cover Letter With Template

Article Image

Wondering how to write a speculative cover letter?

A speculative CV with an accompanying cover letter is a way of connecting with employers when they’re not advertising vacancies.

Speculative applications can have great results, and can also be an effective way of  getting internships or work placements .

Lots of positions are filled without ever being advertised, so a speculative letter could be your way in.

Here’s how to write a speculative cover letter that strikes the right tone and helps you get your foot in the door.

We’ve also written a speculative cover letter template to show how to format and write your letter – this can be found at the bottom of the blog.

Start by researching thoroughly

Once you’ve found an organisation you’d like to work for, the first thing to do is  research it thoroughly .

Find out everything you can about the organisation, its staff and the wider industry it operates in.

Most of the information you’ll need will be readily available from online sources, including:

  • The organisation’s website
  • Press releases published by the organisation
  • Its LinkedIn page and social media profiles
  • News articles relating to the organisation
  • Industry-specific publications, newsletters or blogs
  • Review sites like  Glassdoor

The more knowledge you can arm yourself with, the better you’ll be able to work out how your skills, experience and interests could benefit the organisation, and how you’ll be the perfect fit for the company.

And remember, when writing a speculative cover letter, accuracy is key.

Misspelling the name of the organisation, its products or services or the addressee (ultimately the decision maker) could spell disaster for your speculative letter.

Know who you’re talking to

Research the organisation’s staff list carefully to find out who to address your letter to. This may be:

  • The managing director, if it’s a smaller firm
  • A head of department
  • The hiring manager
  • A member of the HR department

It’s absolutely crucial that you address the letter to a specific person. ‘Dear Sir or Madam’ or ‘To whom it may concern’ won’t score you any points, especially if they have their name in their email address.

Mention early on or at the end of the letter that you’ve attached your CV to the email, to encourage the reader to look at this after the cover letter.

Strike the right tone

It can be hard to judge how to write a speculative cover letter and what tone to use. In our opinion, it’s best to opt for a formal tone. You don’t know the person, so don’t be over-familiar.

Open with ‘Dear [person’s name]’, and avoid any informal chit-chat like ‘I hope you had a good weekend’. Keep your tone friendly but professional throughout, and close with ‘Yours sincerely’.

non speculative cover letter

SIGN UP TO OUR NEWSLETTER HERE

By subscribing to our newsletter, you agree to our Ts and Cs .

Don’t apologise

You might think sending a speculative CV and cover letter will come across as pushy or presumptuous – but hiring managers are unlikely to see it that way.

Don’t be tempted to start with something apologetic like ‘I hope you don’t mind me contacting you unsolicited’.

There’s no need to apologise – a speculative application is evidence that you’re  enthusiastic and proactive , rather than arrogant.

Get straight to the point

If you’re wondering about how to start a speculative cover letter, our top tip would be: get to the point!

Hiring managers are busy – so don’t waste their time. Too many speculative cover letters suffer from long, repetitive introductions,  clichéd language  and wordy explanations that are unlikely to be read.

Cut to the chase straight away. Say why you’re writing, and demonstrate how you can benefit the organisation with a few  key highlights from your CV .

Get that cover letter written by us!

Cover letter, format your cover letter appropriately.

A formally laid out cover letter is likely to have a better chance of succeeding. Put your name, address and the date on the right at the top, and the addressee’s details on the left starting on the line below.

The purpose of a speculative job letter is to get the hiring manager to look at your CV – so give them a reason to read it with three or four solid points straight off the bat.

You could format these as bullet points to make them even easier to read.

Keep paragraphs short and snappy and try to keep your letter to around half a page, and definitely no more than one page.

Focus on the employer

When writing a speculative cover letter, you should say as much (if not more) about the organisation you’re writing to as you do about yourself.

Try not to start every paragraph with ‘I’. You want to communicate what you can do for the organisation and why you want to work there, so try to evidence the knowledge you gained through your research.

What challenges and opportunities is the organisation facing? Try to focus on the person reading the letter and their priorities, and give a few examples from your experience that show how you can meet them.

Avoid the hard sell. Some sources recommend ending with something like ‘I’ll be calling you next week to schedule an interview’, but this pushy approach may backfire.

End simply by expressing that you’d like the opportunity to continue the conversation. Specify how the hiring manager can contact you (by phone or at your email address, for example) followed by ‘I look forward to hearing from you’.

As always, check, check and check again for typos and grammatical errors. Get someone else to proofread it for you if you can.

If you don’t hear anything within a couple of weeks, it’s a good idea to  follow up by email or phone . This will show perseverance and a real desire to work for the organisation.

It’s also an opportunity to ask for constructive feedback if you weren’t successful.

Speculative cover letter template

Below is an annotated speculative cover letter example to give you an idea of how to format and write the letter:

How to write a speculative cover letter: a summary

A speculative application can be a great way to engage with an organisation, and could get you one step closer to your dream job.

Even if the employer doesn’t have your perfect role open immediately, it could put you on their radar as someone to contact in the future.

We hope our guide has given you a better idea of how to write a speculative cover letter.

Remember, a cover letter acts as the bait to get hiring managers to read your CV – so make sure your accompanying CV is as good as it can be!

Need help crafting a kickass CV? Our tailor-made CVs showcase your best bits and set you head and shoulders above the job market competition.  Find out more .

Want to know more about how to write a good standard cover letter? Go back to basics with  these principles.  You can see some  examples of cover letters here , including a speculative cover letter example.

PurpleCV YouTube Channel Subscription Banner

Cover Letter Writing Advice

CV Writing Advice

CV Writing Services

Interview Advice

Job Search Advice

Subscribe to our newsletter!

Related articles, what is a video cv and do you need one.

You may have heard about a growing trend in job hunting – making a video CV. So what is it,... Read more...

Guide To Updating Your LinkedIn Headline

Do you know what your LinkedIn headline is and how to update it? Most importantly, do you know how to... Read more...

How To Write A Management CV

If you’re unsure about how to write a management CV, we’ll explain all you need to know in this guide.... Read more...

Soft Skills: What They Are And How To Highlight Them

One of the most common questions we receive is: “What are soft skills?” And perhaps more importantly: “Can you give... Read more...

What Is Hybrid Working? Our Expert Thoughts

These days when you’re reading through job descriptions, you’ll often see a mention of ‘hybrid working’ - but what does... Read more...

What Are Group Interviews? Our Expert Tips On How To Succeed

Here’s a common scenario - you apply for a job and the employer invites you to a group interview. What... Read more...

Guide To Creating A Great Marketing CV + Example

Wondering what the secret to a great marketing CV is? We’ll share our top tips with you in this guide.... Read more...

Career Change At 40: How To Thrive In Your New Career

A career change at 40 is a life-changing decision.  Whether you have discovered a new passion for teaching, finance, or... Read more...

Working From Home Tax Relief

Want to know if you qualify for working from home tax relief?  So, you’ve got your professionally written CV, nailed... Read more...

12 Highest Paying Jobs In The UK

Job satisfaction, work life balance and salary are key criteria for most employees - and if the latter matters to... Read more...

How To Write A Retail Assistant Cover Letter That Gets Read

Don’t overlook the importance of a well-written cover letter for a retail assistant job. According to CareerBuilder, 45% of job... Read more...

How To Add Certifications To Your LinkedIn Profile

Many specific occupations call for particular certifications and abilities, and one of the ways you can highlight these is by... Read more...

How To Write A Career Change Cover Letter That Gets Read

By Ian Taylor, CV-Library Even if it’s not required according to the job advertisement, a cover letter is always a... Read more...

How To Find The Right Job For You & Kickstart Your New Job Search

By JobLookup When you decide to look for a new job, the temptation is to jump straight in - revamp... Read more...

How To End A Cover Letter: Examples Of The Perfect Cover Letter Ending

Your CV is up to date, tailored to the job spec – and triple proof-read. However, if you’re sending off... Read more...

How To Address A Cover Letter With Real Life Examples

Crafted a tailored job application that shows you’re perfect for the role? There’s one last step to impress employers -... Read more...

How To Write A CV With No Experience

You may be wondering what to write in a CV if you have no experience in the industry you’re applying... Read more...

How To Write A Supporting Statement For A Job Application With Template

Wondering how to write a supporting statement and just what makes one different from a cover letter? The purpose of... Read more...

How To Write a Cover Letter For An Internship

Unsure how to write a cover letter for an internship? We’ve got you covered. It can be tricky knowing how... Read more...

Using LinkedIn For Job Searching: How Social Media Profiles Can Help You Find Employment

Social media sites have soared in popularity over the last decade, with platforms such as Facebook, Twitter and LinkedIn proving... Read more...

9 Common LinkedIn Mistakes You’re Probably Making

LinkedIn can be an invaluable tool for making professional connections and searching for jobs.  Research by Jobvite showed that 87%... Read more...

Test Your Vocabulary With PurpleCV’s New Online Quiz

Wordsmith wannabes, listen up! 2019’s newest additions to the Oxford English Dictionary have been announced and we've got a test... Read more...

How To Write A Cover Letter That Makes You Stand Out

You’ve been trawling jobs boards and LinkedIn – and the job description sounds perfect. You’ve managed to avoid these common CV... Read more...

Networking Tips For Introverts: How To Work A Room Of Strangers

The prospect of networking can be daunting for anyone, not least for introverts. Walking into a room full of strangers... Read more...

How To Use LinkedIn To Find A Job: Seven Top Tips

Why should I use LinkedIn to find a job?  According to recent reports, there are now more than 500 million users... Read more...

Getting Back Into Work After Long Term Unemployment

Getting back into work after long term unemployment (or even a career break) can seem like a daunting task. Whether... Read more...

How to Find A Job Through Networking: 5 Steps To Success

Have you ever wondered how to find a job through networking? We’ve all heard the phrase ‘it’s not what you... Read more...

Beating Job Search Stress: 3 Things You Need To Stop Worrying About

This blog contains affiliate links (marked with a *) – meaning we may receive commission if you get a product... Read more...

7 Job Search Mistakes That Are Hurting Your Chances

Searching for a job can be an arduous process, and it can become demoralising if it goes on for a... Read more...

How To Really Sell Yourself In Your Personal Statement

The personal statement is often considered the most challenging part of a CV to write. The perfect personal statement should... Read more...

How To Use Social Media To Boost Your Job Hunt

Over the last few years social media has become a significant presence in our lives . Most of us use... Read more...

6 Ways To Stay Positive While Job Hunting

We’ve all been there: day after day spent filling in job applications, an inbox full of polite rejections, the odd... Read more...

The Importance Of A Cover Letter

Have you ever heard the expression “Put your best foot forward”? When it comes to potential employment, such a practice... Read more...

A Guide To Online Job Boards

Looking for a job online can be daunting. There appear to be thousands upon thousands of current vacancies in your... Read more...

The Importance Of A LinkedIn Profile

Everyone’s on social media these days, from Facebook to Twitter and Myspace, it’s a great social convenience for those who... Read more...

How To Write A Stand-Out Graduate CV And Cover Letter

Wondering how to make a stand-out graduate CV and cover letter? So you’ve come out of the other side of... Read more...

The Basics Of A Cover Letter

Getting the basics of a cover letter right is essential if you want to ensure you are seriously considered for... Read more...

🍪 Cookie consent

We value your privacy! Please take a moment to customise your cookie preferences. By clicking 'Submit' you agree to the use of cookies as described below:

non speculative cover letter

How to write a cover letter

How to Write a Speculative Cover Letter

You may have spotted an employer that you’d love to work for, but they’re not currently hiring for any position that fits with your aspirations. Speculative applications can have great results, especially for those wanting to get an internship, work placement, apprenticeship or graduate job. You’ll need to be engaging, expressive and able to confidently discuss your skill to really have an effect.

Why Send a Speculative Cover Letter?

If you’re looking for a job within a competitive industry, you may need to be proactive with your job searches and job application as not all roles are formally advertised. Plus, if there’s a company that you think could provide you with your dream job, why not give it a shot? A speculative CV with an accompanying cover letter is a great way of connecting with recruiters or potential employers when they’re not advertising vacancies.

How to Start a Covering Letter

Before you think about sitting down and writing your covering letter, you’ll need to research the company. Even if you know a lot about the company, you’ll want to brush up on your knowledge in order to create a good cover letter.

Find out everything you can about the organisation, including its staff and also the wider industry they operate within.

Take a look through their website and also look for press releases as well as related news article to really find out what’s happening at their organisation. Make sure you look at their social media profiles and also look on websites such as Glassdoor for staff reviews on working there.

The more knowledge you have to start with, the easier it will be to write your covering letter. It’s this knowledge that will enable you to connect your skills, experience and interests to their company.

non speculative cover letter

What to Include and what not to Include

The general formatting of a speculative letter will be relatively similar to a standard cover letter:

  • Start with personal information such as your name, address and contact details. You should never include your national insurance number or bank details on your cover letter.
  • Include information to your social media platforms such as Linkedin. There should be crucial information about your work experience on there and it will also enable them to get a better indication of your interests through shared articles and endorsed skills.
  • Include the manager’s name if you have it, but if you don’t just use Dear Sir/Madam.
  • Within the first paragraph, you should outline what type of role you’re looking for, and why you want to work for that particular company.
  • The second paragraph should explain more about the skills you possess and any experience you have that could be of interest to them. There is no job description so you’ll have to be inventive on how your skill set may apply to their business.
  • The closing paragraph is the last chance for you to make an impression. You need to tell them exactly why you’d be perfect for the company and what you could potentially contribute. If there isn’t an open job, why should they open one for you? what do you have that is different? this doesn’t always have to be your skills, genuine passion for the company and their values could be enough.
  • To close the covering letter, thank them for their time and sign-off the cover letter with ‘Yours faithfully’)

The final thing to mention here is that you must ensure there are no spelling mistakes. This involves specific person names, product names and relations to the company especially. You can use a spell checker or Grammarly for the checking of punctuation and spelling, but they may not pick up branded names so you’ll need to double-check.

non speculative cover letter

Get to the Point, Set your Tone & Don't Apologise

You might think that sending a speculative application and cover letter could come across as pushy or presumptuous by the receiver. In most cases this couldn’t be any further from the truth, HR teams are often impressed by this process as it shows passion, confidence and forthcomingness. It’s also worth mentioning that recruiting can be a timely and expensive process, so someone coming forth is a great way for them to avoid this.

What you absolutely shouldn’t do is open with anything apologetic such as ‘I hope you don’t mind me contacting you’. You need to be confident that you’re offering them something of value and apologising for contacting them doesn’t give that impression. A speculative application is verification that you’re an enthusiastic and proactive individual, rather than arrogant or presumptuous.

The best start to a speculative cover letter is one that gets straight to the point. HR teams and managers are busy people so avoid long-winded introductions and ones that are copied off the internet as they’ll have read it ten times already.

Quickly explain why you’re writing to them. Don’t just explain, demonstrate how you can benefit their company with key highlights from your CV. Keep to a formal layout and ensure all the points in the ‘What to Include and what not to Include’ section are covered. Make a mental note to keep the information condensed.

By now you’re likely wondering, how many words should a cover letter be? There really is no golden number, it’s about how many words it takes to really sell your worth to the company. The general guidelines are to stick to around half a page and definitely no more than one page.

We hope our guide has given you the knowledge you need to go and write an amazing speculative cover letter that lands you the position you desire. Remember the cover letter is the bait to get the HR team to read your CV, so make sure your CV is as good as your covering letter!

Ready to explore opportunities?

Keep reading.

Articles we think will help you ace your job search.

non speculative cover letter

How should you frame your work experience on your CV if you’re changing careers?

A concise, persuasive CV is key for landing any job role. But when you’re making a career change, getting it perfect is particularly important.

Preparing for a second stage interview

Preparing for a second stage interview

Going to a second stage interview can feel a little bit like reliving the same day again. You might think: ‘What more does this employer want to know about me that we haven’t already covered?

5 steps to application success

5 steps to application success

The 5 Rs model can help you pull together a great application. Most importantly the actual writing of CVs, cover letters and application forms, comes in at STEP 4, meaning there are 3 steps to take before you even start on that application!

Our cookies do some cool things behind the scenes. They help us: Provide essential functionality Improve our site's performance Create a personalised experience just for you because you're one of a kind. See our cookie policy .

  • Log in
  • Site search

Speculative cover letter

Not all roles are formally advertised, and this is where speculative cover letters come in useful. With the help of our speculative cover letter example, you can create your own opportunities

Speculative approaches can be a great way of getting your foot in the door in competitive industries. They demonstrate dedication and a proactive nature and can give you an early start on your competition.

In the opening paragraph of a speculative cover letter explain what sort of role you're looking for. Then move on to show you've done your research by explaining why you're attracted to the company.

Next you need to talk about the skills and experience you have gained that are relevant to the company and the type of role you're looking for. It's best to show that you're an all-rounder so don't restrict yourself by focusing on one skill or area.

Finally, end on a positive note. Thank them for taking the time to read your application and that you look forward to hearing from them soon.

Please be aware that this is an example. Use this cover letter template to help generate ideas and structure your own document but avoid copying and pasting. Your cover letter needs to be original and tailored to the job you're applying for.

Anika Nawar 42 The Grove Grovetown CQ55 1WX [email protected] 07788123123

Julia Corning Graduate manager Media Company Business Shed Enterprise Street London SE1 J99

5th May 2023

Dear Ms Corning

I am a second-year media design student who is looking to gain some industry experience. I would like to do a summer placement/internship with Media Company and am writing to you to see what opportunities there are.

I know Media Company has a strong reputation in the industry. I was particularly attracted by the work you did for X Communications, which I came across during research for a university project. Your designs caught my eye and your understanding of the UX made our project flow well - and helped us achieve top marks for our year.

My website www.anikanawar.co.uk shows the range of my work, including a project for sportXperience.

As you can see from my CV I have attended industry events including:

  • New Designers (Part 2) at the Business Design Centre, London, June 2022
  • Young Designers Workshop Series, Manchester, 2020-2022
  • Web Design Industry Masterclass, London 2021

These were a great opportunity to network with peers and meet industry experts.

Along with a group of other students, I have been instrumental in setting up a blog www.webX.com . We have run two online student events and are currently crowdfunding a live event.

I can offer Media Company my flexibility, excellent time management skills, entrepreneurial spirit and a willingness to work hard and learn quickly.

I look forward to having the opportunity to work with you.

Yours sincerely

(Sign your name here)

Anika Nawar

Find out more

  • Get more information on cover letters .
  • Learn more about the 5 things to avoid when writing a cover letter .
  • To start your research on recruiters and what they offer visit our employer profiles .

How would you rate this page?

On a scale where 1 is dislike and 5 is like

  • Dislike 1 unhappy-very
  • Like 5 happy-very

Thank you for rating the page

StandOut CV

Speculative cover letter examples

Andrew Fennell photo

Speculative cover letters can be a proactive way to get your foot in the door and find jobs that haven’t even been advertised yet.

But with so much resting on this application, you need to use the space wisely to explain what type of role you’re looking for and what attracted you to their company.

Find out how to do that successfully with our expert advice and speculative cover letter examples in the guide below.

CV templates 

Speculative cover letter example 1

Speculative cover letter 1

Speculative cover letter example 2

Speculative cover letter 2

Speculative cover letter example 3

Speculative cover letter 3

The example cover letters here should give you a good general idea on how your Speculative cover letter should be formatted and written.

The rest of this guide gives more specific guidance on how to create your own cover letter in this format, and even includes some templates you can copy and paste.

How to write a Speculative cover letter

A simple step-by-step guide to writing your very own winning cover letter.

How to write a cover letter

Write your cover letter in the body of an email/message

When you send a cover letter with a job application, you should always write your message into the body of your email – or the body of the messaging system if you are sending via a job website.

Why do this?

Simply because you want to get your message seen as soon as the recruiter opens your application.

If you attach the cover letter as a separate item, this means the recipient will have to open it before they can read it – slowing down the process and potentially causing frustration along the way.

So, write your cover note in the body of your email/message to ensure you make an instant connection with the reader.

Write cover letter in body of email

Start with a friendly greeting

Cover letter address

To build an instant connection with the recruiter reading your cover letter, start with a warm greeting.

It should be friendly but not casual – keeping it professional at all times.

  • Hi, hope you’re well
  • Hi [insert recruiter name]
  • Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

  • Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
  • Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

After you have greeted the recruiter, it’s important to state the job you are applying to.

Recruiters are often managing multiple vacancies, so they need to know exactly which job you are referring to.

Be as specific as possible and use a reference number if you can find one.

Here are some examples you can use;

  • I am interested in applying for the role of admin assistant with your organisation.
  • I would like to apply for the role of Sales assistant (Ref: 4057393)
  • I would like to express my interest in the customer service vacancy within your retail department
  • I saw your advertisement for a trainee project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.

Cover letter tips

Keep it short and sharp

It is best to keep your cover letter brief if you want to ensure you hold the attention of busy recruiters and hiring managers. A lengthy cover letter will probably not get read in full, so keep yours to around 3-6 sentences and save the real detail for your CV.

Remember the purpose of your cover letter is to quickly get recruiters to notice you and encourage them to open your CV, so it only needs to include the highlights of your experience.

Sign off professionally

To finish off your cover note, add a professional signature to the bottom, stating your important contact details and information.

This not only provides recruiters with multiple means of contacting you, but it also adds a nice professional appearance to the cover letter, which shows that you know how to conduct yourself in the workplace.

Include the following points;

  • A friendly sign off – e.g. “Warm regards”
  • Your full name
  • Phone number (one you can answer quickly)
  • Email address
  • Profession title
  • Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Aaron Smith Customer service professional 075557437373 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate document that you could copy in.

Email signatures

What to include in your Speculative cover letter

Here’s what kind of content you should include in your Speculative cover letter…

The exact info will obviously depend on your industry and experience level, but these are the essentials.

  • Your relevant experience – Where have you worked and what type of jobs have you held?
  • Your qualifications – Let recruiters know about your highest level of qualification to show them you have the credentials for the job.
  • The impact you have made – Show how your actions have made a positive impact on previous employers; perhaps you’ve saved them money or helped them to acquire new customers?
  • Your reasons for moving – Hiring managers will want to know why you are leaving your current or previous role, so give them a brief explanation.
  • Your availability – When can you start a new job ? Recruiters will want to know how soon they can get you on board.

Don’t forget to tailor these points to the requirements of the job advert for best results.

Speculative cover letter templates

Copy and paste these Speculative cover letter templates to get a head start on your own.

I am writing to express my strong interest in any upcoming data engineering and analytics opportunities available at Intuita. Over the course of my 17 years of experience in IT, I have diligently supervised cross-functional teams and delivered data-driven solutions that have transformed various businesses.

While there may not be a specific job opening advertised at this time, I believe my computer science qualifications align perfectly with your commitment to informed decision-making and technological advancements. In my current role as a Data Specialist at Sphere Digital Ltd, I use tools such as Python, SQL, and Tableau to extract valuable insights from complex datasets, and subsequently translate these into actionable recommendations that positively impact the company’s performance.

Within the last 3 years I have successfully reduced the time spent on analysis by 25% through creating interactive visualisations, and lowered procurement expenses by 15% due to identifying cost-saving opportunities. I also developed automated dashboards that decreased report generation time by 50%.

I welcome the chance to discuss how my skills and qualification align with your organisation and would be keen to attend an interview when a suitable position becomes available.

Kind regards

Felicity Wright

Hello Roger

I read through your website and noticed that WSP is recruiting for a number of transport planning vacancies throughout the UK, and I am keen to offer my CV for any positions that come available in Hull.

As a results-oriented professional with a passion for optimising transportation operations and a strong background in logistics, I am enthusiastic about contributing my skills to your world-renowned organisation. Throughout my 10 years of experience in the industry, I have demonstrated my ability to optimise routes and ensure timely and cost-effective delivery solutions.

In my current role at DPD Group, I have implemented freight consolidation strategies that cut transportation expenses by 15%, coordinated with carriers in increases in on-time delivery performance by 25%, as well as introduced training programmes which boosted driver productivity by 35%. I firmly believe that my qualifications and past achievements align perfectly with your commitment to excellence in transportation services and continuous improvement.

Thank you for considering my application and I look forward to the possibility of joining your dynamic team when a vacancy arises in the future.

Sable Fernandez

Good afternoon, Miles

I am writing to show my interest in your upcoming opportunities as a landscape architect and consultant at Tyler Grange. As a creative and detail-oriented professional with a passion for transforming outdoor spaces into beautiful landscapes, I am eager to contribute my expertise to your organisation.

Over the course of 15 years in landscape architecture, I have demonstrated my ability to conceptualise and execute innovative projects, including urban design, public parks, greenways, and school gardens which align with clients’ visions and environmental sustainability. I believe that my qualifications and skills resonate perfectly with your establishment’s commitment to excellence in landscape design.

Some key achievements I have played a significant role in while at Atkins include, attaining a 98% on-time project completion rate for 7 straight years, as well as incorporating design practices and native plant selections that led to a 20% reduction in landscape maintenance costs. Furthermore, I generated £4M+ annually through client referrals and repeat business.

I am eager to discuss any upcoming landscape architecture vacancies in greater detail. Please feel free to contact me via email or by phone to schedule an interview.

Vincent Cowell

Writing an impressive cover letter is a crucial step in landing a Speculative job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

Blogs | CV Writing Tips & Advice | CVWritings

How to Write a Speculative Cover Letter – Tips and Examples

Do you know the trick to flood your inbox with a job offer? Yes, you heard it right. There are tricks for receiving job offers from your desired designation and company. All you need to do is – think a bit out of the box for the job you want.

This approach does not work for everyone. But sometimes, sending resumes randomly to every company isn’t going to work. You need to have a speculative cover letter that makes you win the job.

It’s time to reveal the trick, that is – speculative cover letter! Wait, do not worry and panic about what is it and how to create it. This article by CustomCv.co.uk will guide you each and everything about it.

Take the tips from our expert cover letter writers to know the basics of creating a speculative cover letter to its technicities. It will include the entire fundamentals, its meaning, purpose, and how to write a good speculative letter step by step to impress your employer.

The magic of speculative cover letters works so extensively that it helps you in grabbing jobs that are not even publicly announced or disclosed. It is an incredibly useful cover letter that you can write in just five minutes after thoroughly reading this article.

A speculative cover letter is sent along with a CV, written with a particular designation in mind. They are more tailor to your desired company you want to work for by selling your skills, experience, and potential.

A speculative application basically means that you are getting in touch with your desired firm where you want to do a job by asking them that whether they have a suitable vacancy for you or not.

Tips to Write An Impressive Speculative Cover Letter

Without a further delay, we are throwing a top six tips to write an impressive speculative cover letter:

Use the perfect speculative cover letter format:

It is highly suggested to use the appropriate standard cover letter format while writing a speculative cover letter, for example:

  • The line spacing should be single or 1.15 and out the uniform space among all the paragraphs.
  • Fix the full page at one- inch margin.
  • The font size should be 12 to be readable enough.
  • The cover letter’s content should be concise and engaging that should not exceed more than one page.

Create a professional header:

  • All relevant information should be included like name, contact number, residential address, and email address. It should be right-aligned, including the date with the format dd/mm/yy.
  • After that, write all the relevant information of the addressee’s with that person’s name in the left alignment.

Start with a personal greeting and compelling introduction:

Since in a speculative cover letter you are telling your favorite firm that you are interested in serving them so it should be appealing to your employer by grasping their attention and make your reader hungrier to read, for example:  

  • It should start with dear along with the hiring manager name.
  • Declare the designation or the job role you may be interested in.
  • Show your passion and compassion for the industry you are targeting. It should have the potential to flatter your employer so they may shortlist you as a dedicated employee.
  • Highlight your impressive professional achievement that served as a hook to your reader, such as increasing the sales revenue, making a saving and beating a company target.

Do not try or not even think to copy-paste the letter as it looks vague and fails to compels your reader and your employer to directly dispose of your cover letter to the spam folder.

Show you are a potential candidate:

The best way to show that you are dedicated and the best fit for their organization, so you need to do in-depth research or dip deeper. Suppose you have this information about the company. Find out the organization name, mission, and vision, staff, and swots of the company. In that case, it definitely illustrates you as a dedicated employee that will be the best fit for the company.

Say thank you and include a call to action:

In the ending paragraph, your speculative cover letter must include thank you in a very good manner because the employer is kind enough to take out their precious time to read it. You should also incorporate more powerful effects by including a call to action so that the employer or the hiring manager can pick up the phone to speak to you.

Finish the cover letter with the professional sign-off:

You are almost at the end step of the speculative cover letter, so do not ruin your all efforts by ending in a wrong manner, for example:

  • You should sign off with your full name.
  • The utilization of “your sincerely” is necessary when you know the name of the person. You should use “you’re faithful” if you don’t know the person and his name.
  • You must incorporate the digital copy of your signature at the end of your letter.
  • If cover letter is sent as the body of an email, put your contact details below your signature.

Speculative Cover Letter Sample Template:

Speculative Cover Letter Example Sample Template

Here is an example of a speculative cover letter annotated as a sample. This tells how to write an impressive cover letter through which the hiring manager considers you as the best fit for the vacancy.

  • You have write your appropriate address on the top of the letter using right alignment.
  • Put the complete address of the organization using left alignment just below your address.
  • Use the right name of the person, if you don’t know the person’s name so use hiring manager or the recruiter.
  • Start with personal greeting and compelling introduction that act as Hooke to the hiring manger.
  • These are the body paragraphs. In body paragraph you have to get to the point directly. This tells how you can benefit to the company through your skills, experience and interest that makes you best fit for the company.
  • This is the ending paragraph. Ending of your letter must tell that you are eagerly waiting for their opportunity or call back.
  • Sign off with your sincerely or (your faithfully in case you don’t know the person name) accompanied with your signature.

Summary: How to Write a Speculative Cover Letter with Example

Concisely, the speculative cover letter has the potential to widen your job-seeking horizons and let you access the job, which isn’t being advertised publicly. But you can get it if you follow the details mentioned earlier and the tips.

Now we sum up the tips mentioned above that utilization of the standard format and rules is necessary. The introduction should be compelling, and the ending should be in a very kind way. It is compulsory to show that you are well-versed with the organization’s research and do not be vague in your writing. You should sign off properly and formally by incorporating the call to action effect and thank you in a very formal way.

Here at CV Writings , we want you to avail amazing job opportunities. So, whenever you require a job from your desired firm. Remember these key points or get help from our professionals to write every Cover Letter for as little as £20.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Quick Links

  • Free CV Review

Social Links

  • Social Media Profile
  • Linkedin Profile
  • Affordable Executive
  • Resume Writing

not just any cv company – we wrote the book

Contact Us

Related Resources

Top 10 CV tips

Personal statement writing tips

Free CV tips

Cover letter writing tips

Interview preparation FAQs

Adding motivation to your cover letters

LinkedIn profile tips

How to write a CV

Cover letter complications

Free cover letter review

LinkedIn review

Speculative or Targeted Cover Letters?

Incisive CV tips and advice

Making Your CV More Enticing to Read Than Your Competitors

non speculative cover letter

Tutorial 8: Speculative or Targeted Cover Letters?

Targeted cover letters are tailored for particular jobs that are advertised, whereas speculative cover letters are used for applying to companies who don’t have specific vacancies advertised but you suspect (or hope) that one will transpire at some point in the (near) future if the employer is sufficiently impressed by your application. both are frequently used in the job application process, but of the two, targeted cover letters are usually more effective – and particularly if you optimise them properly..

non speculative cover letter

The Federal Register

The daily journal of the united states government, request access.

Due to aggressive automated scraping of FederalRegister.gov and eCFR.gov, programmatic access to these sites is limited to access to our extensive developer APIs.

If you are human user receiving this message, we can add your IP address to a set of IPs that can access FederalRegister.gov & eCFR.gov; complete the CAPTCHA (bot test) below and click "Request Access". This process will be necessary for each IP address you wish to access the site from, requests are valid for approximately one quarter (three months) after which the process may need to be repeated.

An official website of the United States government.

If you want to request a wider IP range, first request access for your current IP, and then use the "Site Feedback" button found in the lower left-hand side to make the request.

IMAGES

  1. Cover Letter Samples

    non speculative cover letter

  2. cover letter text layout

    non speculative cover letter

  3. 5+ Best Cover Letter Examples for UK Job Applicants (2022)

    non speculative cover letter

  4. cover letter speculative example

    non speculative cover letter

  5. cover letter examples for retail uk

    non speculative cover letter

  6. FREE 14+ Application Cover Letter Templates in MS Word

    non speculative cover letter

VIDEO

  1. Speculative & Non-speculative Business Income

  2. Turnover calculation & audit for sharemarket. #shorts #share #futureoptiontrading #finance #viral

  3. How to Write a Cover Letter for Driving Job with No Experience

  4. How to write a cover letter for non teaching jobs

  5. Work Wednesday Week 8 Speculative Cover Letters

  6. PGBP

COMMENTS

  1. What is a Non-Speculative Cover Letter?

    A non-speculative cover letter is a cover letter written for a specific job opportunity. Non-speculative cover letters are also referred to as job application letters. When writing a cover letter for a specific position, there are a few things you should remember to do: Specify the job you're applying for and where you found the opportunity ...

  2. How to write a speculative application for a job that isn't advertised

    However, it's not impossible. Here are five steps to follow: 1. Identify what your ideal job looks like. Before you start a speculative job application, reflect on what your current employment needs are and the type of job you are looking for. Remember, just because the job isn't advertised, it doesn't mean you can aim for a "dream job" you ...

  3. How to write a cover letter for an unadvertised job

    Be specific in describing how you could help the company, and ...

  4. Speculative cover letters: What you need to know

    However, the format of a speculative letter will be fairly similar to a standard cover letter: Start with your personal information (e.g. name, address and contact details - never include a national insurance number or bank details). Include a manager's name (if you have it) Dear Sir/Madam (if you don't have a name) A first main paragraph ...

  5. Speculative Cover Letter: Examples and Writing Tips

    When writing a speculative cover letter you need to follow the same formatting rules as a standard cover letter. Here's what to do. Set one-inch margins on all sides of the page. Use single or 1.15 line spacing, and put a space between each paragraph. Choose an easily readable font in 11pt to 12pt size.

  6. How to Write a Speculative Cover Letter

    Example Speculative Cover Letter. Here is an outline of what your speculative cover letter should look like. This speculative cover letter template is for a person who wants to make an application to a legal firm. Jane Laws 1 The Street Townford TR17 9NQ. 01234 567891 [email protected]. Mrs D Judge Legal Practice London W3 2QQ. Dear Mrs Judge

  7. How to Write a Speculative Cover Letter That Works

    Research the company. 2. Address the right person. 3. Explain your purpose and value. 4. Include a call to action. 5. Proofread and format your letter.

  8. Do speculative cover letters work?

    Mon 2 Feb 2015 02.00 EST. Speculative letters (by post or email) might work better than you think. They're a recognised way of communicating with employers who are not currently advertising for ...

  9. How to Write Speculative Cover Letters and Email Applications

    Step 4. Proofread. When making speculative job applications, your cover letter or email is the one opportunity you have to make a good impression. If the text is littered with spelling and grammar errors, this is unlikely to make the manager want to call you to discuss a potential job opening.

  10. How To Write a Speculative Cover Letter for an Unlisted Job

    With a speculative cover letter, you may determine the requirements by inferring them from social media, press releases, corporate communications and other job listings from the company and the industry. To help you, considering following these steps: 1. Find out what the company may want in their next hire.

  11. Speculative Cover Letter Examples & Expert Tips · Resume.io

    The comprehensive cover letter guide offers more detail in terms of the other cover letter writing advice. Our speculative cover letter example will hopefully offer some inspiration: Adaptable cover letter example. Dear Mr. Potts, I am an experienced customer service manager with five years of experience.

  12. FAQ: What is a speculative CV? (And what to include in one)

    A speculative application often includes a cover letter alongside it, and it's important to know how this may differ from the CV itself. Usually, a cover letter is a document that goes alongside a CV to better demonstrate what your reasons for applying are, also giving you a chance to show your unique personality and how it might mesh with the ...

  13. How To Write A Speculative Cover Letter

    With that in mind; we've come up with some top tips to help you write an effective speculative cover letter which is sure to win the employer over and convince them to take a closer look at your ...

  14. How To Write A Speculative Cover Letter With Template

    Strike the right tone. It can be hard to judge how to write a speculative cover letter and what tone to use. In our opinion, it's best to opt for a formal tone. You don't know the person, so don't be over-familiar. Open with 'Dear [person's name]', and avoid any informal chit-chat like 'I hope you had a good weekend'.

  15. How to Write a Speculative Cover Letter

    The general formatting of a speculative letter will be relatively similar to a standard cover letter: Start with personal information such as your name, address and contact details. You should never include your national insurance number or bank details on your cover letter. Include information to your social media platforms such as Linkedin.

  16. Speculative cover letter

    Please be aware that this is an example. Use this cover letter template to help generate ideas and structure your own document but avoid copying and pasting. Your cover letter needs to be original and tailored to the job you're applying for. Anika Nawar 42 The Grove Grovetown CQ55 1WX [email protected] 07788123123.

  17. How to Write Effective Speculative Cover Letter (+ Example)

    Here is how to write a speculative cover letter: 1. Make sure your speculative cover letter header is set out right. Your unsolicited cover letter had better look the part when it's first opened. Align to the right your full name, postal address, email, and phone number. Leave a line and add the date of writing.

  18. How to write a speculative application (with example)

    Here are a few key steps on how to write a speculative application: 1. Identify suitable employers. Begin by considering the employers you wish to contact and identifying your career aims and goals. Think about what industry you want to work in, research relevant organisations, and consider exploring their organisational culture and purpose to ...

  19. 3 Speculative cover letter examples [Get hired]

    Copy and paste these Speculative cover letter templates to get a head start on your own. Template 1. Dear Ryan. I am writing to express my strong interest in any upcoming data engineering and analytics opportunities available at Intuita. Over the course of my 17 years of experience in IT, I have diligently supervised cross-functional teams and ...

  20. How to Write a Speculative Cover Letter

    Use the perfect speculative cover letter format: It is highly suggested to use the appropriate standard cover letter format while writing a speculative cover letter, for example: The line spacing should be single or 1.15 and out the uniform space among all the paragraphs. Fix the full page at one- inch margin.

  21. Speculative cover letter example (UK cover letter)

    "Speculative cover letter template" ⏩ "How to write a speculative cover letter" ⏩ "Advice for writing your CV" ⏩; Speculative cover letter template. The template below follows all of the current best practices for writing a cover letter. It's free, and you're welcome to use it as many times as you like.

  22. Cover letter types

    Tutorial 8: Speculative or Targeted Cover Letters? Targeted cover letters are tailored for particular jobs that are advertised, whereas speculative cover letters are used for applying to companies who don't have specific vacancies advertised but you suspect (or hope) that one will transpire at some point in the (near) future if the employer is sufficiently impressed by your application.

  23. Federal Register :: Non-Compete Clause Rule

    With respect to existing non-competes, i.e., non-competes entered into before the final rule's effective date, the Commission adopts a different approach for senior executives than for other workers. Existing non-competes with senior executives can remain in force; the final rule does not cover such agreements.