Utopia IB Business Management Case Study May 2017
Business & Economics
March 8th, 2017 Last updated: December 8th, 2022
John sets up a holiday villa business on a Pacific Island. He also develops a locally sourced coffee business, with a coffee shop in a main tourist destination. He’s keen on a socially responsible business model. Both businesses grow and he invites his twins, son and daughter, to help with the coffee business.
Unfortunately, a storm wrecks most of the villas, which dents sales. He needs to raise funds to rebuild the villas. He uses internal sources again, rejecting external sources. Along with his children, he wants to expand the coffee business, though each child has a different perspective.
Click here for a list of business terms in the case study.
Key characters
Sole owner of private limited company Utopia. Starts company around 2000. Grows company from 12 to 24 villas. Clear he is passionate about maintaining the culture of the local island and retaining local sources for suppliers. Ethically inspired decision-maker. He has a paternalistic approach to leadership. In 2006 opens café (JAC) in island’s capital, which in turn becomes a significant tourist attraction in islands. In 2011 hands over JAC operation to his twin children, Paul and Liza, to concentrate on Utopia. Not keen on outside investors when rebuilding the business after the natural disaster in 2016. Shows he wants the final say on all business decisions when considering growth options. Doesn’t want to compromise the vision or social responsibility. Realises that the company structure will need to change if they need to expand
Liza (probably around 26 years old)
JAC human resource and finance manager. An IB graduate. Entrepreneurial and visionary, thinks globally rather than locally for coffee brand. Wants to expand around the Pacific. Not so keen on Paul’s plan for souvenirs. Interested in exploring strategic alliances, joint ventures or franchising for JAC business.
Paul (probably around 26 years old)
JAC head of marketing and operations. An IB graduate. Well-travelled post-graduation. Has experience in coffee café culture, and more inspired by small, socially responsible chains than multi-nationals. Keen on product development and engaging with the local community. Interested in using 3D printers to produce Utopia branded souvenirs.
Key topics to explore
Business plans Reasons for devising a plan Reasons for changing a plan
Ethics Benefits and costs of being an ethical company
Social responsibility Benefits and costs of being socially responsible
Suppliers and supply chain Benefits and costs of using local suppliers – cost v convenience v relationships v social responsibility
Marketing Income elasticity of demand (HL) Price elasticity of demand (HL) Methods of promotion for both businesses Product development Market research Distribution channels Brand loyalty
Operations Technology – pros and cons of 3D printers JIT for food and coffee Quality control Capacity utilization
Business structure Private limited company v PLC
Finance Sources of finance – internal v external Gross profit margin, net profit margins Capital expenditure / investment appraisal
Human Resource Management Pros and cons of paternalistic style of management Organizational structures/charts Why organizational design is important as a business grows
External influences Exchange rates
Crisis management and contingency planning
Growth of a business Strategic alliances, joint ventures, franchising
Conflicts Possible conflict between Paul and Liza on direction of business Stakeholder conflicts – John avoids external finance – why
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Business Management Utopia case studies
By Christu1116 February 28, 2017 in Economics and Business & Management
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Christu1116.
Anyone have any notes useful for the Utopia case study ?Â
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Share on other sites, akshat jain.
Please email me on akshat, [email protected] for notes
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Business management Case study: Utopia ... y Case study booklet required for higher level paper 1 and standard level paper 1 business management examinations. For use in May 2017 2217 5001 ... Paul graduated from an IB school in Australia in 2008. He travelled worldwide to develop
Describes someone who is an entrepreneur, i.e. someone who is willing and able to take risks and has the skills to make a business successful. The case study refers to Liza being entrepreneurial. Visionary. A visionary is an entrepreneur who has the foresight and driving forces behind a company's growth and development.
IB Business Utopia Case Study. Flashcards; Learn; Test; Match; Q-Chat; Get a hint. ... IB Business: Paper 1 Peacewick University. 113 terms. oliviardd. Preview. Terms in this set (84) Entrepreneur. someone who bears the financial risks of starting and managing a business or a commercial venture. Shares.
The full Utopia Case Study. Exemplars. Review. Login. JOIN FOR FREE. Business Management Case Study Utopia . The full Utopia Case Study. Share. Bookmark Download. Notes. Business and Management - SL ...
ib_business_management_case_study_may_2017_utopia_-_swot_analysis.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Scribd is the world's largest social reading and publishing site.
Utopia IB Business Management Case Study May 2017. John sets up a holiday villa business on a Pacific Island. He also develops a locally sourced coffee business, with a coffee shop in a main tourist destination. He's keen on a socially responsible business model. Both businesses grow and he invites his twins, son and daughter, to help with ...
IB Business Management Paper 1 Case Study (May 2017) - Utopia. a small to medium sized business that is owned by its shareholders who are often members of the same family; owners have limited liability and may not publicly trade their shares.
Utopia relies heavily on word of mouth for promotion. On several occasions, video clips of Utopia have gone viral on the internet. The original business plan for Utopia in 2000 included twelve villas, the irst of which John built himself. Local craftsmen built the remainder using traditional materials. John has revised the
Utopia-Paper-1_Case_Study - Free download as PDF File (.pdf), Text File (.txt) or read online for free.
The internal strengths and weaknesses, and the external opportunities and threats are analysed and used to evaluate the Utopia business model. A summary SWOT is provided in Table 1 below, and each point should then be comprehensively explained by the student. Strengths: Established and profitable business operation. Finance.
IB Business Management - Pre-Released Case Study May 2017 Utopia SWOT Analysis Pursue additional revenue streams - Sea level rises and an increase in the number develop additional tours and activities for and size of storm surges. guests (e.g., weddings).
Case study for higher level IB Business Management. Very good case study for final IB exam practice. business management case study: utopia for use in may 2017 Skip to document
IB Business Management - Paper 1 Case Study Pack Case Study: Before One PLC (BON) Key Terms . For May 2024 examinations. Employees (line 6) A type of internal stakeholder, employees are the people who work for a business. They are employed to carry out specific tasks or roles. They can have significant influence on the organization,
A clean copy of the IB Business Management case study - Utopia is required for this examination paper. Read the case study carefully. A clean copy of the IB Business Management formulae sheet is required for this examination paper. Section A: answer two questions. Section B: answer question 4. A calculator is required for this examination paper.
Dear all There will be a Case Study Pack released for the Utopia case in late January 2017. It's written by Paul Hoang and available from Level7 Education ([email protected]).Jon Smith
Utopia - IB Business Management, the pre-released Paper 1 case study for May 2017 examinations. Search. About Business Card Open Collection Buy Install Share Download. Notification ... Utopia - IB Business Management, the pre-released Paper 1 case study for May 2017 examinations. Search. About Business ...
IB Business Management Paper 1 Case Study (May 2017) - Utopia. private limited company. Click the card to flip 👆. a small to medium sized business that is owned by its shareholders who are often members of the same family; owners have limited liability and may not publicly trade their shares. Click the card to flip 👆.
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IB Business Management Paper 1 Case Study (May 2017) - Utopia. private limited company. Click the card to flip 👆. a small to medium sized business that is owned by its shareholders who are often members of the same family; owners have limited liability and may not publicly trade their shares. Click the card to flip 👆. 1 / 86.