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Introduction to Educational Content Development

The process of educational content development, benefits of educational content development, final words, a guide to educational content development: process & benefits.

• Read in 07 mins
• 28-Aug-2023

Educational content development is a world of limitless possibilities and boundless creativity! This guide will reveal the process and benefits of creating captivating educational materials. Whether you are an educator, a curriculum designer, or simply passionate about knowledge dissemination, keep reading as we delve into the exciting field of educational content development. Prepare yourself to discover content development in education and its innovative approaches to engaging students, inspiring minds, and shaping the future of education.

Content development in the education sector plays a crucial role in shaping the future of education. It is about delivering information and creating materials that captivate and engage students, inspiring them to learn and explore. We can ensure that students are not just receiving knowledge but actively participating in their learning journey by creating educational content of high quality.

It also allows for customization and personalization, catering to students' diverse learning needs and styles. It promotes problem-solving and critical thinking skills and fosters creativity, preparing students for future challenges. Additionally, well-developed curriculum content can bridge gaps in access to education by providing remote learning opportunities and reaching underserved communities.

The educational content development services go through several stages to ensure high-quality and effective materials. Let us understand each of these processes in detail.

• Identifying the target audience is the first step in informative content development: Identifying the target audience involves conducting thorough research and analysis to determine the intended learners' needs, interests, and learning styles. This helps personalize the content to meet their requirements and ensure maximum engagement and effectiveness.
• Setting clear learning objectives: It is essential to set clear learning objectives for educational content development. These objectives define what the learners should be able to achieve or understand after engaging with the content.

They provide a roadmap for the content development process and help ensure the material is focused and relevant. Clear learning objectives also help evaluate the educational content's effectiveness and measure the learners' progress toward their goals.

• Researching and gathering relevant information: Researching and gathering relevant information involves conducting thorough research to gather accurate and up-to-date information that aligns with the learning objectives.

This process helps ensure that the content is comprehensive, reliable, and supports the learners' understanding and achievement of the desired outcomes. It allows for the use of diverse perspectives and sources to stimulate the overall quality and relevance of the educational material.

• Structuring the content: This involves organizing the gathered information logically and coherently. This includes determining the main topics, subtopics, and their respective order and creating a clear and concise outline.

By structuring the content effectively, it becomes easier for learners to navigate through the material and grasp the key concepts. Additionally, it helps maintain a consistent information flow and facilitates effective learning and retention.

• Creating engaging and interactive elements: One way to enhance the learning experience is by incorporating multimedia elements such as videos, quizzes, and interactive exercises. These elements make the content more engaging and allow learners to participate and apply their knowledge actively.

Another way is by incorporating real-life examples and case studies. This allows learners to see how their learning concepts can be applied in practical situations, making the content more relatable and comprehensive.

• Incorporating multimedia and visual aids: Incorporating multimedia and visual aids can enhance the learning experience by appealing to different learning styles and making complex information more accessible.

For example, using videos, infographics, and interactive simulations can help learners visualize abstract concepts and engage with the material more interactively.

Additionally, incorporating visual aids such as charts, graphs, and diagrams can help learners organize information and better understand complex relationships between different concepts.

• Editing and proofreading: Another important aspect of enhancing the learning experience is effective editing and proofreading. By providing clear guidelines and feedback on grammar, spelling, and sentence structure, learners can improve their writing skills and ensure their work is coherent and professional.

Moreover, encouraging peer editing and providing resources for self-editing can empower learners to take ownership of their work and develop strong communication skills.

Read Also: Does Your Website Need Editing and Proofreading Services?

Whether it's creating interactive modules, designing engaging videos, or developing comprehensive study guides, educational content developers have the various benefits of enhancing the learning experience for students. The most prominent ones are:

Enhanced Learning Experience

The content development and creation process enhances the learning experience by providing students with dynamic and interactive materials that cater to different learning styles. Instead of relying solely on traditional textbooks and lectures, students can engage with multimedia elements such as videos, animations, and simulations that make complex concepts easier to understand and retain.

This increases their interest and motivation to learn and promotes active participation and critical thinking skills. For example, students can watch a video demonstration of a scientific experiment or interact with a virtual simulation to explore the effects of different variables.

These interactive materials allow students to actively engage with the content and apply their knowledge in a practical and hands-on manner, ultimately deepening their understanding and retention of the subject matter.

Read Also: Enhance Personalized Learning Experiences with K12 Video Lecture

Increased Student Engagement

There is a huge difference in student engagement when compared between traditional and contemporary learning modes. Traditional teaching methods often rely on passive learning, where students listen to lectures or read textbooks without actively participating in the learning process. This can lead to disengagement, decreased motivation, and lower academic performance.

However, interactive materials allow students to become active participants in their learning, which can significantly enhance their level of engagement. This boost of engagement can lead to improved motivation and higher academic performance. For example, instead of simply listening to a lecture on the history of World War II, students could participate in an interactive activity where they role-play as key figures from that era.

By actively engaging with and experiencing the material firsthand, students are likelier to keep the information stored and create a genuine interest in the subject. This improves their motivation to learn and enhances their academic performance, as they can apply their knowledge more meaningfully and practically.

Customization and Personalization Options

With interactive resources, educators can customize the content to meet individual students' particular needs and preferences. This level of customization allows students to engage with the material in a way that is most meaningful and relevant to them, increasing their motivation and overall understanding.

Furthermore, personalized learning helps students feel more connected to the subject, making retaining and applying their knowledge easier. So, whether you prefer visual aids, hands-on activities, or audio explanations, the content development process can provide you with a customized learning experience that suits your unique learning style.

Improved Retention and Understanding

Improved student retention and understanding are among the most significant advantages of educational content development. By creating interactive modules and engaging videos, educational content developers can present information in a more easily digestible way and memorable for students. This can lead to an in-depth understanding of the subject matter and a higher knowledge retention.

Imagine you're studying a difficult subject, and suddenly, instead of reading a boring textbook, you come across an interactive module or an engaging video that presents the information in a fun and exciting way. This is the result of informative content development. By creating these interactive resources, educational content developers have found a way to make learning more enjoyable and effective for students.

Not only does it help students understand the subject matter better, but it also helps them retain the knowledge for longer periods. If you're looking for a way to improve your retention and understanding of a subject, curriculum development services will assist you the best.

Scalability and Accessibility

In addition to improving retention and understanding, informative content development offers scalability and accessibility. By creating digital resources, educational content developers can reach a wider audience and make learning accessible to students from different locations and backgrounds.

This scalability allows more students to benefit from the resources, regardless of physical limitations or limited resources in traditional educational settings. Moreover, digital resources can be easily updated and customized to cater to students' individual needs, ensuring a personalized learning experience.

This flexibility in content delivery also enables students to learn at their own pace and convenience, promoting self-directed learning and improving overall educational outcomes.

As we have understood what content development is in education and how it can benefit students, it is clear that digital content development plays a crucial role in modern education. By leveraging technology and digital resources, educators can provide engaging and interactive learning experiences that enhance student motivation and understanding.

Digital resources in education have revolutionized content development and delivery, enabling educators to create dynamic and interactive learning materials. This includes online textbooks, interactive simulations, educational apps, and virtual reality experiences.

The future of education holds great promise for further enhancing the learning journey with innovative tools and platforms like artificial intelligence-powered tutoring systems and immersive augmented reality classrooms.

These advancements will make learning more enjoyable and effective, preparing students for the digital age's demands and preparing them well-prepared for the digital age.

• content development

ABOUT THE AUTHOR

Alfred Smith is an experienced and skilled educational content writer. He holds a master's degree in English Literature from a top university. He has also done a Ph.D. in English and has worked in the industry for over 20 years. Smith has a wealth of knowledge and experience in English literature and language. He is well-respected in the field and has an impressive track record of successfully creating educational content. Smith is an editor for a renowned publishing house and a consultant for various educational institutions. He has won several awards for his contributions to English literature and language.

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Content Marketing for Education: Key Benefits and Best Practices

Every day, countless individuals search the internet for information, seeking quick and straightforward answers to their questions. Since the world is becoming increasingly dependent on digital platforms, using the internet as a primary source of learning is not just practical but crucial.

Despite the digital shift, many universities lag in their marketing strategies. According to insights from Marketing Land , numerous educational institutions still focus on traditional methods, such as distributing brochures, flyers, and white papers about the institutions’ greatness. While it’s good to work with proven strategies like direct mail marketing, it’s crucial to recognize that the landscape where students invest their time and attention has evolved.

With over 30% of millennials actively using Snapchat and more than 27% of the entire US population engaged on Instagram, it’s evident that students have shifted digital spaces. Although platforms like Facebook and Twitter remain popular, effective marketing goes beyond mere online presence. It includes getting into the heads of the target audience and conveying messages that resonate emotionally — an area where many educational institutions fall short.

Successful marketing for schools involves showcasing what sets a school apart and compellingly narrating its story to potential students. This is where integrating educational content into existing digital marketing strategies proves invaluable.

What is Educational Content?

Simply put, educational content should prioritize educating its audience before trying to sell a product or service. Recognizing that consumers, especially at the initial stages of the marketing funnel, are more interested in obtaining information than focusing on a specific brand is crucial.

Even for those further along in the decision-making process, leveraging educational content remains beneficial in establishing a brand as a trusted authority. Companies should focus on generating digital content that addresses consumer needs rather than solely promoting themselves. Through informative blog posts and marketing copy, any brand can effectively target consumers throughout their entire customer journey.

Research indicates that consumers exposed to educational content are 131% more likely to purchase than those who haven’t engaged with such material. When choosing between brands, people are 83.6% more likely to opt for the one offering educational content. The results are clear: educational content not only attracts new audiences but also nurtures leads and persuades them to become customers.

The main goal of educational content marketing is to enrich the audience’s experience by providing valuable information on various topics. Its purpose extends beyond promotion, aiming to deliver valuable insights while establishing credibility with the target demographic.

Understanding the Education Audience

The education sector caters to a broad spectrum of individuals, each with their own unique needs, preferences, and roles within the educational ecosystem. To navigate this complex landscape successfully, it is crucial to study the specifics of the primary audience, including students, parents, educators, and institutions.

Students: As the central figures in the education system, students are the primary beneficiaries of educational content. Understanding their interests, learning styles, and challenges is important in crafting content that resonates and engages. For example, visual and interactive content may resonate well with students, catering to their tech-savvy and dynamic learning preferences.

Parents: Parents play a key role in a student’s educational journey. Educational content should address their concerns, provide insights into the learning process, and offer guidance on supporting their children’s academic endeavors.

Educators: Teachers and educational professionals are essential stakeholders. Tailoring content to address their professional development needs, classroom challenges, and innovative teaching methodologies fosters a supportive relationship between educational content creators and those implementing it in classrooms.

Institutions: Educational institutions themselves form a critical audience. Content directed towards them should focus on their unique strengths, educational philosophies, and the value they bring to students and the community.

This shows that crafting educational content that speaks directly to these audiences enhances engagement and plays a pivotal role in shaping decisions and fostering a positive and supportive educational environment.

Key Benefits of Content Marketing in Education

Implementing educational content marketing strategies can be highly beneficial. Here are key benefits of content marketing for education worth highlighting:

1. Enhancing Brand Awareness and Trust

Content marketing allows educational institutions to showcase their unique strengths, values, and success stories. By consistently delivering valuable and relevant content, institutions can build a positive image and distinguish themselves in a crowded educational landscape.

For example, The University of Toronto has a dedicated podcast page on its school website, covering a range of topics to better appeal to its students.

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Sharing authentic stories and information helps establish trust among prospective students, parents, and the community, contributing to the overall credibility of the institution.

2. Student Recruitment and Retention

Compelling content, such as engaging blog posts, videos, and social media updates, can attract the attention of prospective students. By highlighting the institution’s strengths and academic achievements, content marketing becomes a persuasive tool in influencing enrollment decisions.

For example, Northwestern University has created a branded blog for its students and prospects that focuses on brand awareness, graduate programs, and other useful insights for the University.

This brilliant example shows that ongoing content engagement contributes to student retention. Educational content that fosters a positive and supportive environment, showcases campus life, and communicates the value of education can enhance the overall student experience, encouraging current students to stay.

3. Community Engagement

Content marketing facilitates the creation of a shared identity and sense of belonging among students, staff, and alumni. Through stories, events, and collaborative projects, institutions can nurture a community that extends beyond the physical campus.

A great example is Manchester Metropolitan University, which has created a community for its students, learners, and prospects to interact, engage, communicate, get custom guidance, and stay informed about all the happenings.

By keeping the community informed and engaged through content, institutions strengthen the bonds between stakeholders. Whether through alumni success stories or coverage of campus events, content-driven engagement helps build a supportive network around the institution.

Content Types That Resonate in the Educational Sphere

1. educational blogs and articles.

Educational blogs and articles serve as foundational content in the educational sphere. These written pieces provide in-depth insights into academic subjects, learning methodologies, and industry trends. By tailoring content to inform and engage,

institutions can establish themselves as authorities in their respective fields.

One great example of a successful school blog is the “ Edutopia Blog ” by the George Lucas Educational Foundation. Edutopia is dedicated to sharing innovative and effective teaching strategies, resources, and insights.

Educational blogs not only cater to the informational needs of students and educators but also contribute to building a knowledge-sharing community.

2. Interactive Content

Interactive content, such as quizzes, surveys, and infographics, adds a dynamic layer to educational content. Quizzes and surveys engage students in a participatory learning experience, making the educational process more enjoyable and memorable.

Interactive infographics provide a visually appealing way to convey complex information. This form of content educates and encourages active participation, fostering a sense of involvement among the audience.

3. Video Content

The impact of video content in the educational sphere cannot be overstated. Educational videos, webinars, and virtual tours offer immersive experiences that cater to diverse learning styles. Educational videos provide visual and auditory learning stimuli, making complex concepts more accessible.

For example, Seattle University shared a video on Homecoming that most people can resonate with and connect emotionally with the visuals and narrative.

Webinars, on the other hand, bring experts and educators together, creating a platform for in-depth discussions. Virtual tours offer prospective students a firsthand look at campus facilities and life. The versatility of video content enhances engagement and facilitates effective communication in the educational space.

4. Testimonials and Success Stories

Leveraging the experiences of alumni and students through testimonials and success stories is a compelling way to build trust and inspire confidence. And this is exactly what the IOWA University Distance and Online Education portal did! It showcased student success case studies highlighting their educational journey toward achieving their career goals at IOWA.

Real-life narratives provide a human touch to the educational journey, helping prospective students envision their own paths. Testimonials from successful alumni not only showcase the institution’s impact on individual lives but also contribute to the overall reputation and credibility of the educational institution.

Best Practices in Content Marketing for Education

Content marketing has become indispensable for educational institutions seeking to engage, inform, and attract their target audience. To ensure the effectiveness of content strategies, certain best practices tailored to the unique needs of the education sector are crucial:

1. Authenticity and Relevance

Authenticity is very important in content marketing. Educational institutions should create content that reflects their core values, mission, and identity. Authentic content builds trust and resonates more deeply with the audience.

Moreover, it should be tailored to the needs and interests of the audience. Understanding the concerns of students, parents, educators, and other stakeholders ensures that the content remains relevant and valuable.

2. SEO Optimization

Utilize thorough keyword research to understand what prospective students and other stakeholders are searching for. Incorporate relevant keywords naturally into your content to enhance its discoverability through search engines.

Pay attention to metadata, including titles, descriptions, and alt text for images, to improve search engine ranking. Well-optimized metadata increases the visibility of educational content.

3. Multi-Channel Strategy

Implement a multi-channel strategy by integrating content across various platforms. Utilize social media, the institution’s website, and email campaigns to reach a broad audience. Each platform serves a unique purpose, providing a comprehensive approach to content distribution.

In fact, a study by the Pew Research Center indicated that 71% of Americans ages 13 to 17 use Facebook, 52% use Instagram, 41% use Snapchat, 33% use Twitter, and 71% regularly use more than one of these social networks.

While adapting content to different platforms, maintain a consistent brand voice and messaging. This ensures a unified and recognizable presence across channels.

4. Consistency and Quality

As we all know, consistency is key in content marketing. Hence, it is necessary to establish a regular posting schedule to maintain audience engagement. Whether it’s educational blogs, videos, or social media updates, a steady flow of content keeps the audience informed and interested.

Prioritize quality over quantity. Educational content should be well-researched, accurate, and valuable. High-quality content not only enhances credibility but also encourages sharing and engagement.

5. Measuring Success

Utilize analytics tools such as Google Analytics, SEMRush, and HubSpot to measure the success of content marketing efforts. Track metrics such as website traffic, engagement rates, and social media interactions. Analyzing these metrics provides insights into what content resonates most with the audience.

Clearly define objectives and key performance indicators (KPIs) for your content marketing efforts. Whether it’s increasing enrollment, boosting engagement, or improving brand awareness, having measurable goals allows for effective evaluation.

Case In Point: How Coursera and Skillshare are Winning the Content Game

Coursera is a digital education platform open to all, offering diverse courses encompassing subjects like coding, marketing, and accounting.

Beyond the virtual classroom, Coursera employs a more personal touch through its Tumblr blog, providing a human voice to the brand. One compelling post recounts the inspiring journey of a student who, feeling “trapped” in her career, leveraged Coursera to build the confidence needed to pursue her true aspirations. This narrative-driven approach on their blog adds a personal touch to the brand, showcasing real-life stories of empowerment and transformation facilitated by the platform’s educational offerings.

Another excellent example of content marketing for education is LinkedIn Learning, which has capitalized on the professional networking platform’s vast user base. By seamlessly integrating educational content with a professional networking environment, LinkedIn Learning has successfully positioned itself as a go-to resource for career development.

On the other hand, Skillshare has excelled in content marketing by focusing on a community-driven approach. By fostering a sense of belonging and collaboration among its user base, Skillshare has created a platform where learners become contributors.

The success of Skillshare, LinkedIn Learning, and Coursera in content marketing for education underscores the importance of user-centricity, diverse content offerings, strategic partnerships, engagement, and data-driven decision-making.

By studying these examples, educational institutions can draw valuable insights to enhance their own content marketing strategies and better serve their audiences.

What’s Next?

Educational content marketing is rapidly evolving, with several noteworthy trends shaping its trajectory. AI-driven content and virtual reality (VR) are among the latest innovations driving engagement and transforming the educational experience. AI algorithms are being employed to personalize content delivery, catering to individual learning styles, while VR offers immersive and interactive educational environments.

Looking ahead, content marketing for education will become even more dynamic. The integration of AI will become more sophisticated, offering personalized learning paths and real-time feedback. VR is anticipated to expand, providing more realistic simulations for hands-on learning experiences. Additionally, interactive and multimedia content will continue to gain prominence, enhancing learner engagement.

In this evolving landscape, Pepper Content can be the ideal partner to meet the diverse content needs of educational institutions. From AI-driven content strategies to immersive experiences, Pepper Content can ensure that your educational content stays ahead of the curve. Book a demo to learn more about their writing services or how they can help you elevate your educational content marketing strategy!

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How to Create Educational Content: The Definitive Guide

Educational content performs better.

88% of top-performing brands put their audience’s informational needs over their sales/promotional message.

Now, if you want to acquire more customers, it seems counterintuitive to create content that isn’t driven by sales. But, the B2B and SaaS buyer journeys are more complex than that…

A sales pitch can actually be a turn-off, especially if somebody clicks on a post expecting to find useful advice or information. Intelligent B2B and SaaS audiences can see through your facade.

That’s why it’s better to be customer-centric.

And as you’re about to find out, one of the most effective ways to be customer-centric is to provide value to your audience through educational content.

What is Educational Content?

What are the benefits of educational content, how to generate educational content ideas.

• Types of Educational Content (+Examples)

Tips for Creating Educational Content

Educational content is a fundamental and powerful type of content that seeks to inform and guide users. Examples of which are how-to’s and guides that provide the reader with advice they can take away and apply in real life. 

The most successful pieces of educational content are:

• High in value
• Comprehensive

You’re no doubt wondering how educational content fits into your wider content marketing strategy. And why it’s such a “fundamental and powerful” medium.

Well, honey…

Educational content has a number of key benefits:

1. It’s Customer-Centric

Nowadays, your content strategy needs to be customer-centric. This is because customer-centric content creates a better user experience, benefits SEO, increases retention and more.

Educational content is inherently customer-centric as it’s created with the user in mind. You provide value or a solution to their pain points.

It’s not surprising then that 77% of B2B marketers use educational content to nurture their audience.

As you can see, educational content is the number two method, after email.

2. It Serves All Stages of the Customer Lifecycle

Firstly, you can use educational content as an authentic, non-salesy way to raise brand awareness. The B2B and SaaS buyer journeys are lengthy and require a lot of research and learning before prospects even consider making a purchase. So, having some strong educational content in place is essential.

For prospects further on in the buyer journey, you should seize the opportunity to educate them as to how your solution can help them. Robert McGuire at Convince & Convert puts it beautifully, 

“Your target market can’t buy if they don’t know the solution exists, and they are unlikely to buy if they don’t understand how the solution works.”

Furthermore, you can utilize content to educate existing customers on how to get the most from your product or solution. And this will increase engagement and retention.

3. It Highlights Your Expertise

Educational content allows you to prove your expertise, which is another essential aspect of content marketing these days.

From an SEO perspective, you need to demonstrate E.A.T (Expertise, Authoritativeness and Trust) to rank well. 

And from a customer acquisition perspective, you need to position your brand as an industry leader and your people as thought leaders. A library of quality educational content demonstrates your far-reaching expertise on a topic.

Now you understand why educational content is so important, how do you get started?

There are all sorts of ways to generate content ideas. But, when it comes to educational content specifically, you need to focus on how you’re going to serve your audience.

Therefore, your jump-off point should be your audience personas…

1. Personas

Make a list of pain points for each of your personas.

Then list solutions to each pain point. And finally, work out how you can translate each solution into an educational blog post.

Let’s say you offer an SEO tool, your content ideation may look something like this:

Of course, there can be multiple solutions and therefore multiple content ideas for each pain point.

Rinse and repeat for each of your personas. And if you want to be extra clever, you can segment your lists according to the customer lifecycle stages, too.

( Image Source )

This will help you to establish the objective of each post and guide you during the content creation process.

For instance, your consideration-stage content will likely have greater depth and incorporate your product explicitly. While your awareness-stage content is likely to be broader and more subtle in the product positioning department.

To come up with more pain points, you can talk to different members of your team. Salespeople can direct you to pain points or solutions that turn prospects into leads. While customer support will have excellent knowledge of the kind of repeat issues or queries that existing customers have.

2. Audience Questions

Another way to generate educational content ideas is through online research. Find out what questions people are genuinely asking or searching for online. 

This way you can truly serve the needs of real members of your audience.

Google’s PAA box is pretty handy. Type in your main keywords and Google provides a list of related questions, like so:

Click on a result and the box expands to give more questions.

These questions show what people search for in relation to your key topics. Therefore, they provide plenty of educational content ideas.

Using the above example, you could create posts such as, “How to Measure Your Local SEO Efforts” and quite simply, “What is Local Optimization?”

To find real audience questions you can also look to forums, e.g. niche forums or Reddit. 

Similarly, Q&A sites, such as Quora are useful. Type one of your main keywords in the search bar and browse the related topic pages:

You’ll see a stream of relevant questions from real people, for example:

And as this example shows, you’ll come across uber-specific questions like, “Should I create a second Facebook page for a second business location?” as well as broader questions, such as, “What are the top techniques for SEO?”

Your educational content should solve real problems that your audience has. Thus, you need to come up with content ideas which allow you to do that.

Types of Educational Content (+ Examples)

How-to’s and guides are some of the most popular and top-performing types of B2B content. For instance, B2B content with the word “guide” in the title gets 10% more backlinks on average than other types of content.

Yet, there’s a range of formats or frameworks you can use for educational content. And a good content strategy is a varied content strategy. 

So, let’s take a look at all the types of educational content you can sink your teeth into, along with examples from brands that do it really well:

A “How-to” post is like a golden oldie for content marketers. I don’t need to explain too much here, as you’re likely familiar…

But, note that you can cover a broad topic with your how-to, as in this example:

Or something more specific:

2. Step-by-Step Guide

Step-by-step guides are beyond actionable. Plus, they’re likely to attract readers as they demonstrate a real, methodical approach to achieving their desired outcome.

You may want to choose an angle to make your post unique… Perhaps you have a new method, a simple method or a quick method. 

Here’s a nice example:

3. Long-Form Guide

This type of guide may appear under different names, e.g. “The Ultimate Guide”, “The Definitive Guide” or “A Beginner’s Guide”. 

No matter which way you frame it, you have to make this type of post super comprehensive. Imagine if a user clicked a headline that said “Ultimate Guide” and found a short, 3-point, 500-word blog post. They’d leave your site unsatisfied.

The cool thing about long-form guides is that you can combine multiple audience questions or issues into one hefty post, as in this example:

4. Q & A

This type of post gives you the chance to answer a specific audience question. You may want to choose a major question, like so:

Or, again, you can be more specific, especially if you’re going after long-tail keywords. Here’s an example:

5. Thought Leadership

Thought leadership posts work particularly well if you have a novel product or work with emerging technologies.

Clients tell me that their biggest struggle is getting potential users to understand why they need a product. Their prospects say things like, What I’m doing already works, so why would I change it?  

The most simple, logical solution to this problem is to use thought leadership posts to educate prospects about the potential of what you’re offering.

Here, Algolia explores the capabilities of cutting-edge software:

6. Strategy List

Your audience is always going to seek out strategies and tactics. This kind of blog post gives users options that they may not have previously thought of. Or it shows them how to improve upon their current methods.

If you’re creating awareness-stage content, a long listicle will likely get more shares, links and so on. Why? Industry leaders like to share comprehensive resources.

Take a look at this example:

However, those later in the customer lifecycle are likely looking for more depth. So, choose fewer strategies and cover them thoroughly, like in this post:

7. Actionable Case Study

Generally speaking, many case studies wouldn’t be classed as educational content. Some brands use data or real-life scenarios to prove their chops and turn leads into customers, and rightly so.

But case studies can also be educational if you share your methods.

This post from Salesforce is less look at how amazing we are and more here are helpful tips we learned from experience:

Can your audience follow your method and achieve similar results?

8. Trend Report

B2B and SaaS audiences love trend reports. The thing is, people who are on their game, i.e. already knowledgeable about their industry or topic might not need a simple how-to.

Instead, they want to be educated about what’s new in the industry and what strategies they can use to increase performance.

For example:

9. Educational Hub

Hubs are #educationalcontentgoals.

I’ve seen more and more emerge in recent times. They’re not standard help or support pages, but rather collections of comprehensive, educational guides.

If you really want to demonstrate your expertise then this is how you do it.

Moz’s Learning Center is a prime example:

Now you have a ton of inspo for your educational content, what’s next? Actually writing the damn things…

Here are some further tips to make sure your educational content resonates with your audience and keeps them engaged:

1. Make it Relevant to Your Target Audience

I’d just like to briefly re-emphasize the fact that your content needs to be relevant and useful to your target audience. This is easily achieved by analyzing your personas and researching your audience’s key issues and questions.

2. Share Your Unique Insight

At the risk of sounding like a broken record… There’s an overwhelming amount of content on the web, so you need to set yourself apart. If you can come up with a unique angle  as you generate content ideas, A+ to you.

If the spark of inspiration isn’t there, pop your topic into a headline generator or use headline formulas to see if you can find a less common angle. 

Sumo has a supremely useful headline generator . You input some key pieces of information and it creates engaging headlines for you:

Even if you don’t have a super unique angle, you should share your unique insights in every educational piece. Perhaps, you have personal experience of what you’re talking about.

In their post, “9 Research-Backed Customer Retention Strategies” HelpScout advises users to “stand for something as a brand”. They then share how they put this into practice IRL:

Or maybe you have access to original data to support your educational post. Your data might come from an original study or case study that you can link to. Alternatively, you can gather some fresh data for your blog post.

In the following, Buzzsumo describes a quick Twitter poll they ran, which adds a layer of unique insight to their post:

What a fantastic idea! 

3. Make it Crystal Clear

Clarity is key when you’re trying to teach somebody something. First of all, you should use enough detail to fully explain your points, while avoiding fluff.

Google manages to fit in an abundance of actionable tips by leaving out the fluff:

Also, demonstrate any actionable steps or points clearly with real-life examples, screenshots or other visual cues, such as graphics.

CoSchedule does original graphics beautifully:

And make sure your layout is extremely clear, logical and easy-to-follow.

Here, MavSocial outlines their clear 5-phase plan before digging deeper:

Even the headers are descriptive, actionable and clear. Nice job.

It is possible to talk about complex topics in a simple way. If anything, you should strive extra hard to make your content easy-to-digest when you write about complex topics.

4. Share Useful Resources

If you want your content to be truly customer-centric, then you should give your audience as much help as you possibly can. This might be as simple as directing users to useful, relevant further reading on your blog or externally.

Also share resources , such as templates, checklists, swipe files and the like where they fit in nicely. Again, you can use external sources. But, it’s even better if you have your own materials, as in this example from FATJOE:

Don’t forget you can use this kind of educational material as a content upgrade to gain more email subscribers, too.

5. Make it Interesting

I had a teacher at school who was kind and, honestly, a bit wacky. But, we loved her and we loved her lessons, even if she did insist on playing the Sweeney Todd soundtrack from time to time.

The point is, education doesn’t have to be boring. Infuse your pieces with elements that make content more engaging…

Which looks different for different brands. Perhaps, your brand has bags of personality and a good sense of humor.

I really dig Typeform’s brand personality. They do a great job at storytelling and their actionable, valuable pieces have jokes. Take a look:

Or perhaps it’s more your style to keep readers engaged by being relatable and authentic:

Or, you express your confident enthusiasm to keep users on the page:

Naturally, your tone, voice and style depend on your branding. But whatever you do, make it interesting. 

A library of educational content positions your brand as the industry expert that also strives to put customers first. These are two of the most important qualities to have when it comes to content marketing nowadays.

To create pieces of high-value educational content, you must know your audience better than your own family (sorry mama). Only then, can you provide the insights that they truly need.

The first step is audience research. Find out what they need to know and what problems you can solve. Then produce strong pieces of educational content that provide all of the useful information and actionable advice your audience needs.

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April 19, 2024 Sent by electronic mail

Dear County Chief Business Officials:

2024–25 Approved Indirect Cost Rates

As the agency authorized by the United States Department of Education to approve California kindergarten through grade twelve (K–12) local educational agency (LEA) indirect cost rates, the California Department of Education (CDE) has reviewed the 2022–23 standardized account code structure (SACS) expenditure data and has finalized the approved indirect cost rates. The rates are for use, as allowable, with 2024–25 federal and state programs.

Approved Indirect Cost Rates

Please advise the school districts and joint powers agencies (JPAs) in your county that the indirect cost rates are posted on the CDE Indirect Cost Rate (ICR) web page at https://www.cde.ca.gov/fg/ac/ic/index.asp .

Indirect Cost Rates for JPAs

As a reminder, because JPAs do not generally meet the guidelines for receiving approved indirect cost rates, they are not given an approved rate unless it is requested during the SACS data submission process. For further information on indirect cost rates applicable to JPAs, including the guidelines that must be met to receive an indirect cost rate, see Procedure 805 of the California School Accounting Manual which is available on the CDE Accounting Definitions, Instructions & Procedures web page at https://www.cde.ca.gov/fg/ac/sa/ .

Charter School Indirect Cost Rates

The approved 2024–25 indirect cost rates for charter schools are also posted on the ICR web page listed above. Please share them with the applicable school districts and charter schools.

Statewide Average Indirect Cost Rates

The 2024–25 statewide average indirect cost rate is 5.94 percent.

California Education Code Section 38101(c) limits food service program indirect costs to amounts derived using the lesser of a school district's approved indirect cost rate or the statewide average indirect cost rate. Each district should compare this statewide average rate with its individual indirect cost rate to determine the lesser rate for use with this program.

SACS Query Page

To aid staff in identifying the allowable indirect cost rates for various programs, the SACS Query system available on the CDE Standardized Account Code Structure (SACS) web page at https://www.cde.ca.gov/fg/ac/ac/index.asp includes this information for most programs.

If you have any questions regarding the indirect cost rates, please contact our office by email at [email protected] .

John Miles, Administrator Fiscal Oversight and Support Office

JM:dm 2024-2701

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40 facts about elektrostal.

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

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Columbia University president grilled about campus antisemitism at congressional hearing

Columbia University’s president strongly denounced antisemitism during a congressional hearing Wednesday, saying that after Hamas' Oct. 7 attack, “the world changed, and so did my focus.”

“Antisemitism has no place on our campus, and I am personally committed to doing everything I can to confront it directly,” President Nemat “Minouche” Shafik told the Republican-led House Committee on Education and the Workforce. “Israel was brutally attacked by Hamas terrorists and very soon it became clear that these horrific events would ignite fear and anguish across our campus.”

Shafik faced questions about her handling of antisemitism on campus after the Oct. 7 attack alongside two members of Columbia's Board of Trustees and the head of the university's antisemitism task force. She faced particular scrutiny for how the university handled faculty members who made comments about Hamas that were perceived as antisemitic.

Rep. Tim Walberg, R-Mich., grilled Shafik about Joseph Massad, a tenured professor in Columbia’s Middle Eastern, South Asian, and African Studies department who published comments in October calling Hamas' attack a “ stunning victory .”

“I do condemn his statement. I am appalled by what he said,” Shafik responded. “He has been spoken to.”

The hearing became particularly heated when Rep. Elise Stefanik, R-N.Y., pressed Shafik about why Massad is still listed on Columbia’s website as the chair of the academic review committee.

Stefanik asked Shafik for her commitment that Massad would be removed as chair, and Shafik said she would get back to her.

Stefanik also questioned Shafik about Mohamed Abdou, a visiting professor at the Middle East Institute at Columbia. She referred to an Oct. 11 post on Facebook in which Abdou wrote, “Yes, I’m with the muqawamah (the resistance) be it Hamas and Hezbollah and Islamic Jihad but up to a point.”

When asked about consequences, Shafik said Abdou “will never work at Columbia again.”

Her appearance in Congress came after she declined to testify at a hearing in December, citing scheduling conflicts.

That hearing included testimonies from the presidents of the University of Pennsylvania, Harvard and the Massachusetts Institute of Technology, who all drew intense scrutiny for their responses to questions regarding antisemitism and hate speech on campus. Penn and Harvard 's presidents have since resigned.

When Shafik and her colleagues were asked by Rep. Suzanne Bonamici, D-Ore., whether calling for the genocide of Jewish people violates Columbia’s rules — the same question posed to Harvard, MIT and Penn’s presidents — all answered “yes.” Bonamici also asked Shafik about the chants “by any means necessary” and “intifada,” which Shafik said were distressing.

Noa Fay, a Jewish student at Columbia who attended the hearing, told NBC News that she was "underwhelmed" by Shafik's testimony. Fay added that last semester it was “nearly impossible for me to get through academically and mentally” because of antisemitism she said she experienced on campus.

“I’m an RA, and last semester, all my bulletin boards that I post up in our halls were vandalized, written with ‘stop supporting genocide, cease-fire, free Palestine, from the river to the sea,’ all of these things,” Fay said. “It has consumed every aspect of our student life.”

Ahead of her hearing, Shafik published an op-ed in The Wall Street Journal about what she planned to say in her testimony to Congress.

"Since the Oct. 7 Hamas attack, I have spent the most of my time addressing its aftershocks," Shafik wrote. "It is hard to describe how difficult this has been, especially on a large, diverse urban campus with students from all over the world and a long tradition of political activism."

Columbia is being sued by five Jewish students and two student organizations after it suspended the student groups Students for Justice in Palestine and Jewish Voice for Peace in November. In March, Shafik confirmed that a "number" of Columbia students were suspended after allegedly participating in an unauthorized panel called "Resistance 101" that featured speakers who supported Hamas.

Emi Tuyetnhi Tran is an intern for NBC News Digital.

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How to watch the 2024 pga championship.

Quick insights

• The 2024 PGA Championship takes place May 16 – 19 at Valhalla Golf Club.
• Coverage will air on ESPN, CBS and select streaming platforms.
• The 2023 winner of the PGA Championship was Brooks Koepka.

The 2024 PGA Championship is fast approaching, and golf fans can watch it live from the comfort of their homes. Live coverage will be available on ESPN, CBS and various streaming platforms.

The defending champion is Brooks Koepka, but it's nearly time to see who will win the Wanamaker Trophy in 2024. Below, we'll cover how you can watch the 2024 PGA Championship.

Ways to watch the 2024 PGA Championship

2024 PGA Championship coverage will air live on ESPN and CBS. Viewers can also tune in via pay-to-air channels like ESPN+ and other streaming platforms.

Below is a full breakdown of TV channels and streaming services to help you follow the PGA Championship schedule:

TV channels:

Streaming services:.

• ESPN+ (includes multi-feed coverage)
• Hulu + Live TV (CBS and ESPN streaming)
• Paramount+ with SHOWTIME (CBS streaming)
• Any other platforms that stream CBS and ESPN

Want to check the leaderboard for the PGA Championship on the go? Visit pgachampionship.com/leaderboard for the most up-to-date results. You can also find PGA Championship starting times on pgachampionship.com as specific events approach.

Before watching this year's PGA Championship, you can also brush up on previous winners and scores .

Lounge options at the 2024 PGA Championship

The Sapphire Reserve Lounge will be present at this year's PGA Championship. Chase Sapphire Reserve ® cardmembers can enjoy gourmet bites, beverages and more. To access with one complimentary guest, show your Sapphire Reserve card at the door.

Sapphire Reserve cardmembers who purchase grounds tickets via Chase Ultimate Rewards ® may also have the option to purchase a premium ticket that includes a reserved seat at the Sapphire Reserve Lounge. The premium seating section offers waiter service from the bar and a gift to accompany an up-close view of championship play.

Whether you have traditional cable or a streaming platform, there are several ways to watch the PGA Championship and keep up with your favorite golfers. Watch events on CBS, ESPN or your streaming platform of choice, and rely on the PGA Championship's website for the latest on leaderboard information and starting times.

2024 PGA of America. All rights reserved. The PGA Letters and PGA Championship names, logos and marks are trademarks of PGA of America.

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