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23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

• No credit card required
• No complicated design decisions
• No experience necessary

Home Blog Presentation Ideas Video Presentations: A Guide for Engaging Content

Video Presentations: A Guide for Engaging Content

In a time when the Millennials’ attention span can be measured as little as 12 seconds, how can we create genuinely engaging presentations? Is continuously changing slides the answer these days?

A skilled presenter has to master different techniques; therefore, we will examine the potential for video presentations. Join us to discover what video presentations are, the reasons why you should use them amongst your presentation tools, and exciting tips on how to drive engagement from them. 

Table of Contents

What video presentations are

Video presentation stats to consider, different types of video presentations, why should you use video presentations, what are the components of a winning video presentation, the role of accessibility: advanced research on video presentations, 5 tips on how to make your video presentations engaging.

• How to create a video presentation

Do you need special software to create video presentations?

Closing thoughts.

Presentations are a crucial part of business and academic environments. Thousands of presentations are delivered each day in different environments; still, many are doomed to fail. Although we can blame this on a lack of proper presentation skills , reality tells us there’s a change in how people prefer to see the content.

As a general rule, consider 10 minutes the Goldilocks Zone for traditional presentations in what comes to audience engagement . Inspirational presentations like the ones we see on TEDx don’t follow this rule, as the objective here is to share a compelling story as detailed as possible so the audience can relate. In some cases, academic presentations of the thesis defense style remain loyal to a specific format. Still, trends are also changing, and video presentations have much to offer in terms of exposing complex concepts more plainly.

A video presentation can be represented in multiple formats: as a compendium of animated slides in video format, video files and audio sources packed on a single video file, a video recording made in interview format, a video documentary, etc. Although this definition may sound redundant, the concept behind a video presentation is that they don’t require a presenter to change between slides or windows to browse different assets . Hence, the importance to create a story behind the video presentation, so the various elements don’t feel segregated without logic.

We can say people use the video format to convey information in courses, job training, edutainment, conferences, and any kind of message-sharing purpose that requires connecting with the audience for engagement.

Before dwelling on the specifics of building a video presentation, here we share some video presentation stats that speak about the importance of video presentations these days from a marketing perspective.

• Online search continues to be the most common way (45%) for users to find instructional and informational video content. ( source )
• The most commonly-created types of videos are explainer videos (72%) , presentation videos (49%), testimonial videos (48%), sales videos (42%), and video ads (42%). ( source )
• 57% of consumers said that product videos make them more confident in a purchase and less likely to return an item ( source )
• Millennials’ attention span can be measured as little as 12 seconds ( source )
• A minute of video is worth 1.8 million words in terms of information retention ( source )

As you can see, the effort of building a video presentation is well-paid in terms of consumption and content information retention from the audience.

Depending on the requirements of the presentation itself, we can classify video presentations as follows:

In-Company Video Presentations

These video presentations belong to the business and corporate world, but their purpose is to distribute information among coworkers or to coach the personnel for a specific requirement. In-company video presentations are used in workspace training, as part of internal recruitment processes, or other kinds of internal presentations.

In-company video presentations usually carry the company branding; they have restricted access for people outside the organization, so their distribution methods happen in meeting rooms dedicated to these purposes. 

Business Video Presentations

Business video presentations are used for a variety of business purposes: business pitches, workspace training, advertisement, product releases, recruitment, and more. Business video presentations also include the ones dedicated to  B2B or B2C relationships. 

Like In-Company Video Presentations, they carry branding to identify the video presentation’s author quickly. They are shared through official mediums for the company (like a brand’s social media channels and website), during corporate meetings with investors or potential business partners, and through 3rd. party channels.

Examples of these kinds of videos are product launch sessions, much like what tech giants like Xiaomi do.

Another kind of business video presentation is the explainer video. Explainer videos can be defined as short online marketing videos that are used to explain the company’s product or service. Explainer videos are commonly used for sales, marketing, and training purposes. Here is a real example of a 1-minute video presentation introducing SlideModel.com.

Another application of business video presentations is when sponsorship deals are involved, as brands can present their value to influencers through short reels.

Resume Video Presentations

This is a relatively recent but incredible turn of resume presentations. In resume video presentations , the candidate offers a detailed introduction of their capabilities, skills, interests, and potential value to the employer in a visually engaging format.

Unlike traditional CV presentations, the video format gives little room for anxiety, answering most of the interviewer’s questions or even driving admiration for the effort and dedication to this job-hunting adventure. 

We recommend the usage of resume presentation templates for this purpose, as they save tons of time in crafting a high-quality resume video presentation. 

Educational Video Presentations

This category can be divided into three different sub-categories:

Academic Video Presentations

Intended for University-level presentations or post-Doctorate work, these presentations follow strict format guidelines. They are mainly designed to distribute data comprehensively, with proper documentation backup. Animations usually don’t take part in these video presentations.

Despite being commonly associated with business events, conferences also belong to the academic video presentations category, as the live sessions are recorded to spread the message about important research discoveries. 

Teaching & Training Video Presentations

Teachers introduce the presentations to their students on various topics to understand abstract issues better. Chemistry, Physics, and Geography are typical examples of subjects that use video presentations. However, subjects like History and Philosophy can save countless hours of whiteboard sessions by using educational video presentations. 

Webinars fall under this category, either being released to the public or in-company webinars, as they share common aspects in their structure. Do keep in mind that educational content recorded as video presentations is not the same as a webinar, as the latter requires the presence of a live audience, a moderator, and usually a Q&A session at the end of it. If we talk about educational content being recorded and released as a course platform, then we can say it is a workshop.

According to recent studies, visualizations through video presentations and video-based learning can enhance understanding. It is demonstrated that students who watched learning videos on Statistics, influenced engagement and motivation positively .

Student Video Presentations

Finally, students also make video presentations as requested by their teachers to present a lesson or project exhibition. These presentations vary as the students grow older, becoming less dependent on animated effects, setting the bases for future work or academic presentation formats.

Informal Video Presentations

If you remember seeing videos in situations like 50th birthday parties, baptisms, wedding anniversaries, etc., then you have already experienced informal video presentations. 

These informal presentations are free from any format restriction. As the term implies, they are used for any kind of meetup, making it simpler to share a story rather than to tell a lengthy story.

Inspirational & Motivational Video Presentations

The final category belongs to the video presentations with a strong emotional component. They are built to connect, to empathize with the audience in specific situations or problems. Examples of this are TEDx , Evan Carmichael, or similar influencing platforms.

In general lines, motivational video presentations are recordings of live events shared with the purpose of getting the message to the biggest audience possible (internet consumers). Another possible format for these presentations is recorded interviews or testimonials intended to speak about a person’s contributions to society. An example of this, from an organization’s point of view, are the videos produced by the UK’s NHS to highlight and thank their medical personnel for their efforts during the COVID-19 pandemic. 

Inspirational video presentations share common aspects with motivational speeches. A list of requirements for these video presentations would be:

• Have a clear purpose
• Make it personal
• Get the message tailored for the target audience
• A strong conclusion

Compared with traditional presentation methods, such as presentation slides or speaking in front of an audience, video presentations can offer a series of advantages. 

For starters, as you write the “ story ,” you are also rehearsing the points to be covered. In that way, anxiety or shyness won’t trigger you to forget about essential points or lose track of time. The length of the presentation can be predetermined, depending on the external requirements of the organization party, or how comprehensive or concise you need it to be. 

In the case of people struggling with camera shyness , an animated video presentation with voiceover is the answer to deliver quality work. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. You can also convert images to video online using video editor platforms to easily create video from images and voiceover on video.

Video presentations can be persuasive thanks to the usage of graphics and audio. It is far easier to convey emotions through video presentations than to put them in the presentation design. Also, research by Dr. James McQuivey proved that a minute of video is worth 1.8 million words in terms of information retention.

Regarding engagement, the popularity that both TikTok and YouTube gained among the younger generations reflects the behavioral changes in content consumption . It has come to the point that even professionals use TikTok to demystify health hoaxes and help users worldwide. Therefore, using video format for presentations can help to boost your presentation performance, making it attractive for your audience and less effort-demanding. 

The most significant factor in delivering a successful video presentation is keeping the audience engaged. To ensure this, make sure the presentation doesn’t feel robotic-like but that it conveys a personal message. Don’t get this point wrong if we talk strictly about business or academic scenarios; making video presentations to deliver your personal touch can become as simple as selecting the proper color combination to enforce your message . Other solutions come from watching your voice tone not to make it too monotonous. 

Structure your presentation accordingly. In business or academic video presentations is a good idea to introduce a slide in the fashion of a table of contents . It is an extra touch that brings the audience closer to the topics due to be discussed. 

Consider the audience’s perspective as a vital element in video presentations. Check relevant examples of the topic discussed on platforms such as YouTube or DailyMotion. Compare their approach to yours and assert if you would watch your presentation as a spectator or not. This simple test gives insights into which aspects you should work on.

Winning video presentations never miss the usage of CTAs. It’s a good method to direct the audience’s interest to a specific goal.

Video presentations can become an incredible tool for driving engagement, yet there is a problem that not so many presenters address: accessibility. Think about how many times a presenter ends a phrase like “over here,” assuming the audience is watching the item being shown. But what if members of the target audience have visual impairments?

Much like we consider the importance of adding Closed Captioning (CC) to our videos, accessibility in terms of the narrative is a must. On this behalf, we want to introduce an interesting research that led to the production of a tool named Slidecho . Using state-of-the-art technology like video scene detection, AI, and OCR, Slideshow follows these very steps:

• Step 1: Extract slide frames
• Step 2: Selecting slide elements
• Step 3: Detecting described elements from the slide elements
• Step 4: Aligning slides with the speech

Therefore, Slidecho uses an algorithmic methodology to extract the visual elements from the slides, converting them to an audio reading format whilst aligning it with the original speaker’s narration. Moreover, its interface instantiates new interactions that augment the plain video interface with synchronized slide information and audio notifications to alert users to undescribed elements.

This technological advance helps the audience better understand what is being presented, regardless of the context of the presentation. Imagine an award ceremony where many references apply to visual cues. People with visual impairments get half of the message, with luck, when presenters fall into colloquial language usage, not understanding the context or having to ask for clarification. If instead, the synced narration is available, we then talk about making presentations available for everyone. This is an accurate definition of enriching an event experience.

If we talk about attending to the needs of people with hearing impairments, we have to consider the social factor as a motivator in presentations. It is a common mistake to leave slides filled with text and voiceover narration in the background providing detailed information. A study made by Stanford University speaks about the value of having the presenter’s face available through these slides, as it delivers both social cues plus helps users through lip reading. The human factor also reduces distractions since the audience must check the presenter’s input on written slides.

Tip #1 – Be mindful of the presentation topic

It’s not the same to create a presentation for a business audience as an inspirational presentation. The category of the presentation shall determine items like

• Background music
• Color theme
• Visual hierarchy
• Videos to include

Tip #2 – Limit the number of words to include

The whole idea behind the video presentation is to make a dynamic presentation, not having to pause every 5 seconds to allow the spectator to read.

Instead, use words to transmit powerful messages, such as quotes relevant to the presented topic, key information, or CTAs. Use the 7×7 rule: no slide should have more than 7 lines of text, and no sentence should have more than 7 words. 

Tip #3 – Voiceovers can become your best friends

The whole point behind a video presentation is not to create a boring one-person video speaking in front of the camera. Use voiceovers effectively to introduce charts, data feedback, etc., with your voice connecting the points of the entire presentation.

Be mindful of the tone. A monotonous or flat tone can divert attention and induce people to ignore your work. Your voice skills should articulate the importance of the point being discussed as well as your interest in it.

Tip #4 – The power of transitions

Adding suitable transitions and animations makes the presentation more engaging . However, this isn’t equal to adding countless effects. Less is more.

Ask a professional for guidance if you don’t have experience with animation effects. The transition can be part of the conversation, being subtle if the presentation is flowing between data sets or similar topics, or contrasting and powerful to deliver a persuasive message. You may also want to insert a transition when you’ve used a video cutter to remove an unwanted part to smooth out the video flow. Don’t abuse any of the two extremes, or the audience may find it uncomfortable.

Tip #5 – Make video presentations accessible

As we mentioned before, quite often presenters assume the audience can understand every part of a video presentation. Reality tells us to attend to the needs of people with visual and auditory impairments by making audio and video media accessible .

Subtitles or translator screen-over using sign language is a perfect opportunity to help people with auditory impairments feel part of the presentation, making the message available to them as well. 

For people with visual impairments, be mindful about how you create the narrative for your presentation, in particular, avoiding visual cues like: “over here,” “this,” and “there” and gesticulating over an object or person, assuming everyone can get the same reference information. Instead, opt to be descriptive in your speech; software solutions can help a great deal, but you can also use native PowerPoint or Google Slides tools such as voiceovers .

How to create a video presentation & recommended video presentation templates

You can create your own video presentations as easily as using Microsoft PowerPoint, Apple Keynotes, or Google Slides.

Check these links for relevant information on how to create a video presentation:

• How to Convert a Google Slides Presentation to a Video
• How to Convert a PowerPoint Presentation to a Video
• How to Embed a YouTube Video in PowerPoint

In case you feel stuck about which content to input or how to make your video presentation outstanding, a brainstorming technique can do wonders for interactive presentations and creative thinking. It is known as the SCAMPER technique .

Since video presentation templates make our life easier, we also recommend you check the following product categories to access extremely visually appealing designs created by professionals to help you deliver your message in style:

• Animated PowerPoint Templates
• Animated Text Banner Templates
• Academic PowerPoint Templates
• Business PowerPoint Templates
• Marketing PowerPoint Templates

Additionally, here you can preview some of our presentation templates that you can use to create a video presentation in PowerPoint.

1. Animated PowerPoint Charts Collection Template

Present data in a visually appealing format by using this collection of animated charts in PowerPoint. Fully customizable, this template brings ease to speak about data-driven presentations; hence becoming a vital asset for any presenter in the corporate world.

Use This Template

2. Animated Network Diagram PowerPoint Template

Simplify the different streams that take part in your project or product release with the help of this animated template design. This Animated Network Diagram template can help you expose the processes that, with integrated effort, evolve into a successful outcome. It has animations applied to the objects, plus transitions to make the presentation more fluid.

Fully editable with any version of PowerPoint.

3. Free Animated Editable Professional Infographics PowerPoint Template

Infographics are a powerful tool that every presenter must consider for their work. This Free Animated Infographics template allows presenters to communicate complex data pieces, build marketing strategies, or prepare professional-looking reports. 

You can find a broad variety of charts and graphs. These are fully editable by using the chart filter option to edit on a spreadsheet.

4. Free Animated Editable Infographic PowerPoint Slides

If you intend to present financial data or KPIs for your marketing projects, look no further: this Free Animated Editable Infographic Template for PowerPoint has it all. 

Arranged in an 8-slide deck, we find a compendium of graphic elements to represent complex data in a visually compelling manner. Fully editable in all versions of PowerPoint

5. Free Animated Business PowerPoint Template

This versatile free presentation template for PowerPoint makes the perfect tool for more than business presentations: it works perfectly for educational video presentations and even inspirational video presentations.

With 9 fully editable slides, you can build your video presentation by using a unique combination of graphic elements, animations, and transitions. The graphics elements on this template are oriented to highlight leadership concepts.

6. Free Animated Business Infographics PowerPoint Template

Use this free template to create powerful statements backed by data in your video presentations. With a broad selection of graphs, diagrams, and charts, this fully editable template can help presenters to discuss topics ranging from demographics, economy, marketing indicators, or other relevant research results in an easy-to-understand format.

Compatible with all versions of PowerPoint, Google Slides, and Keynote.

You also need to consider the output format of your video presentations. For maximum compatibility, you can use  MP4 or MOV. Other alternatives include:

• MKV : The native format of most 4K videos due to being able to store multiple audio tracks. Ideal for presentations with different voiceover languages that presenters can pick from.
• WMV : It’s a quality format for rendering videos to be shared via e-mail, although not compatible with some devices. Installing codecs is advised. 
• WebM : This format is one of the preferred choices for online video libraries or live streaming services, but it can present compatibility issues. 

The answer to this question entirely depends on your aim for creating video presentations. For most presenters, PowerPoint and Google Slides will do a good job, allowing them to use features such as voiceovers, transitions, animations, and high-quality graphics.

If instead, you desire to make advanced effects, screen recordings, or toon-like animations with voiceovers, then you should check the following list of solutions:

• Camtasia (Techsmith) : It is a professional video editing software, much lighter and easier to use than Adobe Premiere or Sony Vegas. You can create professional transition or animation effects, work with layers to add multiple sounds or video sources and create screen recordings.
• Adobe Premiere Pro : The industry-leading software in video editing. This often intimidating software by Adobe has all the requirements for professional video editing, plus full integration with third-party plugins or other software from the Adobe suite to enhance the video result.
• Sony Vegas Pro : It is considered a direct competitor to Adobe Premiere Pro, less demanding in hardware requirements, and somewhat more user-friendly.
• Final Cut Pro : For Mac users, this is the option to consider if we talk about video editing. Powerful and tailored for the hardware the Mac device has.

As we have seen in this article, video presentations are far from obsolete. It is a truly engaging method to divulge our ideas, especially if we target a younger audience. 

Take your time to write a compelling story to tell rather than spilling animations and transitions along the way. Professional-made video presentations always care about details and the takeaway message for the spectator. 

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Don't start your work presentations by simply saying 'hello.' Here's how to be more engaging in the conference room.

• I'm a public-speaking expert, and I've trained many executives and senior teams.
• I tell all of them to stop starting work presentations with a salutation or a "hello."
• Instead, you should engage your audience by telling a story or asking a question.

I'm sure you've sat through plenty of presentations where the presenter starts with a polite salutation like, "Hello, thank you for having me here today," or, "I am so glad to be here" — often followed by their name and professional résumé . Sometimes, if it's an internal meeting, you get the same salutations followed by an agenda slide with bullet points and the presenter narrating it.

As a public-speaking coach who has worked with many executives and senior teams, I know how to make work presentations more engaging. Here's how you should change your approach.

If you stick to your old ways, you aren't leaving a memorable first impression

Your audience is thinking three things when you walk into that conference room or onto that stage: Who is this person, why should I care, and how are they going to solve my problem?

Let's face it: Most people are more interested in how you will solve their problem than in you and your professional résumé. So let's flip the script a bit. Start with the solution to their problem, briefly talk about yourself for credibility, and then give them a reason to care.

Instead, try to capture their attention

Begin your presentation with a hook or a story — something that grabs their attention right from the start. For instance, your hook might be, "Did you know this?" or "What if that?" It could also be a short story that humanizes your services or products.

Most presentations are predictable; wouldn't it be better for both your time and your audience if you could introduce an element of surprise?

Related stories

Some might feel it rude not to thank the organizer or greet the audience, so I suggest finding another place in your presentation for this. Here's a good structure:

Intro: "What if you could be a more confident and credible presenter? What if you could engage with your audience so they remember your products or services?"

Credibility: "My name is Meridith, and I've been coaching entrepreneurs and executives on how to speak with spark for over a decade, and I am really excited to be here. I want to thank [insert name] for inviting me to share the afternoon with you."

Solution: "Today, I will give you three ways to make your audience remember your products and services, helping you stand out in a competitive market. Let's get this party started!"

You could also try to form a personal connection

Often, presentations lack a personal touch. Try sharing a relevant personal anecdote or experience that relates to your topic. This not only makes your work presentation more relatable but also helps to establish a deeper connection with your audience.

For example, you could say: "When I was younger, I often hid in the back of the classroom, hoping the teacher wouldn't call on me because I didn't want to sound stupid or have the wrong answer. Later in life, I discovered acting and improv comedy . It was through the practice of these two art forms that I developed my confidence and learned how to engage more courageously with others. Today, I will give you solutions for how you can also better engage your audience with spark."

Try to encourage interaction

At the very least, you should try to engage your audience from the beginning — whether in person or on virtual calls. You can ask a thought-provoking question or propose a challenge that involves them directly. This approach shifts the dynamic to more interactive and engaging sessions.

If you implement any of these suggestions, you can make your presentation memorable and impactful immediately. And you'll most likely get a larger return on your investment of time and energy.

In today's fast-paced world, where attention spans are increasingly shorter than ever, it's crucial to grab and hold your audience's attention from the very beginning. By doing so, you set the stage for a more engaging and productive interaction. So challenge yourself to break free from presentation norms and embrace a style that resonates deeply with your audience and leaves a lasting impression.

Watch: A public speaking champion reveals 3 keys to nailing your business presentation

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Top 10 PowerPoint Templates to Create a Dynamic YouTube Marketing Plan

Kritika Saini

YouTube has been around since 2004 – from then, there are multiple creators like the comedian and gamer “Addicted A1” and “Pewdiepie” who have managed to grow their subscribers expeditiously. 

Besides creators, enterprise brands like Facebook, SAS, Microsoft, Google, Skype, Amazon, Twitter, and more use YouTube to publish customer stories, trending topics, social issues, business communications, and webinars. 

This camaraderie has made YouTube the second-best search engine worldwide with 2.29 billion users. It is a highly preferred source of entertaining content and an essential tool for marketers. Reports state that more than 55% of marketers use YouTube as a part of their marketing strategy. 

But is this information sufficient to popularize your business with YouTube? How did these creators and brands improve their business presence and SEO? 

The answer - by creating a dynamic YouTube marketing plan!

The gist of a YouTube marketing plan

YouTube marketing is an intimidating tool that combines the strategic principle – SEO – with the most resourceful media – videos. It helps marketers publish unique content that’s easy for viewers to understand, consume, and share. 

So if you want to triumph over the “Play Button”, you must ensure time and resources to post quality content regularly. In other words, you need to create an actionable YouTube marketing plan. To help you expand your business reach and create new leads, we present the practical tips for framing a YouTube marketing plan. 

Whether you are a YouTube pro or newcomer, read along this guide featuring amazing PowerPoint templates that will act as a cherry in your YouTube marketing presentation. These PPT slides are crafted by our team of expert designers and are easy to edit. So download the ones that interest you the most! 

1. Set goals and create a YouTube channel 

In the first step, you have to create a Google and YouTube brand account to manage the editing permissions and establish a holistic online presence. Then, set objectives covering clicks, traffic, engagement, reach, and subscriber numbers you want to achieve. This preparation will help you measure your progress accurately. And now, you just need to share interactive and informative content with your audience. You can select this handpicked template to structure your plan effectively. 

Use this invigorating slide to set goals for the number of subscribers to be gained, videos to be published in a month, views to be achieved, and more. Also, you can use the SMART goal-setting method given in the template to initiate this process. Therefore, download it immediately. 

2. Figure out your audience

Analyze your target audience beforehand. You can determine this by evaluating the competitors or creators of the same industry. It will help you produce content that aligns with your audience’s needs. Use this pre-designed template to share your evaluations with other team members. 

This PPT design will help you determine your potential market size and define the target audience. You can use it to cover parameters like gender, age, parental status, household income, demographic, want, and more. Download it now and edit with your required information. 

3. Commit to a schedule

We become what we want to be by consistently being what we want to become each day. Similar is the case with YouTube if you’re determined to keep growing your channel. Therefore, while creating a plan, you should consider the frequency and time to publish your content. Also, ensure that you stick to the schedule as this will make your video indexing easier. Pick this PPT design and create a well-thought-out calendar. 

Use the diagram given in this PowerPoint graphic to set a schedule for your YouTube posts. With this template, you can plan the date, time, and content that will go live each month. So download once and use it multiple times!

4. Select the type of video

Who does not want their audience to get entertained and come back for more? Therefore, you should keep on experimenting with the type of videos you have to publish. You can choose from listicles, how-to videos, behind the scenes, product videos, case studies, interviews, advertisements, customer testimonials, live videos, vlogs, launches, and more. Choose this stunning template design and drive more traffic to your channel. 

This template will help you represent the challenges and solutions of video marketing before selecting the correct video format for your YouTube business channel. Besides, you can share this design with your team members using Google Slides. So download now!

5. Optimize your videos for SEO

Now that your YouTube channel is running, it is critical to optimize your videos for YouTube and Google search. However, to become a marketing pro and rank your videos, you need to optimize the metadata – video title, description, tags, category, thumbnail, subtitles, and closed captions. We advise you to be straightforward and truthful while filling the metadata as your content can be removed if you use the wrong keywords. Our template will surely help you comply with YouTube guidelines efficiently. 

Create a powerful distribution channel strategy for your YouTube videos using this impressive PPT design. You can use this template to further calculate the organic traffic from each platform. Therefore, download it instantly and make the desired changes. 

6. Promote your channel

To increase your reach and subscribers, you can share your YouTube videos on social media, blog posts, websites, emails, and Q&A sites. Additionally, you can keep your channel branding consistent, feature real people or animated faces, include call-to-action, create playlists, and more. Select this well-designed template to pick the right strategy for your brand. 

This YouTube promotion template will help you achieve an edge over the competitors. You can use it to follow various promotional techniques like choosing Google-friendly keywords, creating a custom thumbnail, a compelling YouTube profile, interacting with customers, putting high-quality videos, and more. So download now!

7. Manage your YouTube channel

Engagement is a critical part of YouTube, and you achieve it by using various automation tools. They will help you save comments, schedule posts, monitor mentions, track your subscribers and connections, and more. Besides these tools, you can ask questions in the video descriptions and use the community tab to post images, polls, or video previews. You can explore more engagement options with this visually appealing design!

Use this template to optimize your customer engagement process for the YouTube channel. This design encourages you to control the network, inventory type, labels, and content to be used. So grab and put it in your YouTube marketing plan presentation. 

8. Understand analytics like a pro

YouTube analytics might seem daunting at first, but it is pretty simple. You can open the analytics dashboard to get an overview of some top-line performance metrics, engagement metrics, demographics, traffic sources, geography, location, customer information, and more. It also provides information related to watch time and retention rate. So collect your data and download this PowerPoint slide to create a comparison with the set objectives. 

Use this dashboard template to depict your YouTube campaign’s performance. This design includes acquisition, behavior, conversions, and more. So grab it right now!

9. Run an advertising campaign

Other than organic traffic, you can also promote your YouTube videos by running a paid advertising campaign like video discovery and in-stream advertisements. In addition, you can also use YouTube marketing software to boost your channel’s health. So use this PPT graphic and represent the pros and cons of each advertising tool. 

This template will help you plan a fantastic YouTube advertising campaign. The design includes nine well-researched steps, so follow them to lift your brand image. Grab it to customize as per your needs. 

10. Set a budget

You should choose a setup for your business channel, including the type of editor and presenter. For the success of your YouTube videos, be prepared to make an upfront investment. Also, keep fewer expectations for revenue in the beginning as it begins to increase once you garner enough traffic to have consistent views. Pick this PowerPoint slide and create a budget for your YouTube marketing plan. 

Template 10

Use this design to procure investor funding for your YouTube business. You can include the highlights, advantages, and benefits of your channel or product in this slide. So download and create an authentic campaign estimate. 

 →Download the complete template package here

Ready, set, action.

YouTube may seem mind-boggling at first, but the platform makes it simple to create, share, and digest content. Today, the audience wants to learn, get entertained, and engage with your brand. And you can achieve this connection by making the most out of our templates. These designs will act as a guide in your YouTube marketing plan journey. Therefore, purchase your membership, and download them without delay! 

P.S: You can also encapsulate your marketing plan in a one-page template by exploring this all-inclusive guide . 

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67 Unique and Good YouTube Video Ideas for Business Owners

In the fast-paced world of online videos, YouTube is a special place where magic happens for brands and business owners.

And why not?

It’s the second largest social media network, with over 2.49 billion users .

Every day, YouTube users watch hundreds of millions of hours of videos. Since it is owned by the biggest search engine in the world, being on the platform can improve your SEO and help you reach a larger audience.

That’s why business owners understand the huge potential of videos and a few of them have started uploading high-quality video content to YouTube . However, when starting out, most people realize that marketing videos aren't so easy to create. In fact, they are the most hard types of content to create.

It is for this reason we have put together a whopping 67 unique content ideas for YouTube for business owners. These ideas are suitable for all fields and industries, so it doesn't matter which you are in.

But before we get to them, let’s answer a couple of questions that might arise in your mind.

Table of Contents:

‍ how can you find good youtube video ideas for businesses.

There is no shortage of YouTube videos ideas that you can create for yourself. However, when creating videos for a business, select your videos carefully because each has an aim that fits into the bigger picture of the business. A slight error in selection or judgment could ruin your entire strategy. 

So, how can you ensure you get the right video idea for businesses ? Follow the steps below:

• Type in the topic on YouTube search and check which keyword the autocomplete feature is suggesting. This gives you a rough idea of what people are searching for relating to your topic.
• Check the comments section of your and your competitors' videos and read the suggestions viewers give.
• You can effectively find out what your audience is interested in by doing a poll/survey on social media.
• Take part in various groups and communities with like-minded individuals, such as Facebook Groups.
• Create a target audience persona and brainstorm on various topics you can cover in video form to fulfill his/her needs.

In fact, today, with the help of AI and ChatGPT, finding unique content for YouTube is easy. For example, we tried to generate some good ideas for YouTube videos for real estate agents with ChatGPT.

Once you’ve finalized topics, head over to BIGVU AI Script Generator to get a script for your videos in your brand voice so your audience can relate to it.

‍ How Can You Find Interesting Ideas for YouTube Videos?

For your YouTube videos to be interesting, they need to resonate well with your audience. That said, even if you are feeling creative or artistic, ensure you come up with content that is relevant to your audience. Focusing on yourself will just lead to stagnant or negative growth. Here are a few tips on how to find interesting YouTube video ideas.

• Study the competition and figure out what videos they are creating, and whether they are getting any results from them. You can then use this data to come up with content ideas. 
• Ask your customer-facing teams (sales and customer service) for topic ideas. They are always in contact with your customers, so they know which questions they are often asking. 
• Ask your viewers what they would like to watch via YouTube, emails, and your other social media handles. 
• Keep an eye out for interesting trends that are relevant to your brand and audience, and jump on them to ride the wave.

Watch this video to learn how to make money from YouTube videos even if you’re a beginner.

5 Unforgettable Ways to Kickstart Your YouTube Videos

Did you know you only have 15 seconds to make a good first impression?

If you start your videos with:

"Hi guys, my name is James. I'm the CEO of QC, and I'm here to talk to you about—"

You've already lost the interest of your viewer.

It no longer matters what you're here to talk about because we lost interest before you completed the first sentence. Here are five tips to improve that boring introduction:

• Start with a Story—Not Your Name and Title.
• Personify the Camera - Treat the camera as if it were a person to be more conversational.
• Prepare your presentation ahead of time, keeping your audience in mind.
• Tell the audience what the video is about before the introduction.
• Don't go into too much detail. Just tell them what they need to know.

The Best Way to Introduce Your Organization on a YouTube Video

How you introduce your organization determines whether a viewer will interact with you or not. A good introduction sets you apart from the competition and makes you more appealing to your audience. 

Whether you're creating everything from scratch by yourself or using templates, there are three things you need to keep in mind for the best introduction.

• The entire introduction and organization description should be clear and concise. The client shouldn't have to re-watch it in order to understand. 
• Tell the viewers clearly what problems you solve and what solution you offer. 
• Tell them what to do next in a call to action. A video without a call to action has no purpose.

If you’re looking to start your business on YouTube from day 1, this video might be helpful for you.

67 Best YouTube Video Ideas to Grow Your Business

1. informational videos.

Informational type videos should be among the first ones for business owners to include in their YouTube content ideas. These videos are important for expanding your brand’s essence on the platform. 

By creating content that educates viewers about industry trends, product features, or tutorials, you can position your brand as experts in your field. For example, you can create videos about technology advancements or product usage guides if you're a tech company. 

Providing valuable information builds trust, credibility, and loyalty among viewers, ultimately improving brand awareness and customer engagement.

But how to get a compelling video script for one such video? You can use BIGVU’s Informational video AI script writer to generate video scripts in seconds in your brand voice. 

It helps you brainstorm your ideas and quickly generate informative video scripts so you start recording immediately. 

2. Behind The Scenes

A behind-the-scenes video gives your audience a sneak peek into how your business operates. There are various things you can focus on such as company meetings, creation of the products, or how you standardize to ensure quality.

These videos show the human part of your business, making the viewers more invested in what you are offering.

Watch this video showing behind-the-scenes footage of a local glass manufacturer shoot.

3. Business Vlogs

A vlog is a video version of a blog. You can periodically create videos that show your daily business life or operations. You can even highlight different jobs per vlog, showing what the employee generally does.

These videos are quite popular as most people like to know what goes on behind the curtains.

With the help of BIGVU blog to vlog generator , you can quickly generate unique video scripts for your vlog and make viewer’s hooked to your content.

Watch this video if you’re going to start recording your vlogs from today.

4. Company Milestones

If your company reaches a significant milestone, you can create a video to congratulate all the parties that played a part and celebrate the achievement with them. Posting milestone celebrations calls attention to the milestones, pushing your audience to be more invested in you and whether you can hit the next milestone.

Some of the milestones you can celebrate include getting an award or 25 years of business.

Check out this video from Starbucks. It shows how a cup of coffee means more than just a drink. The video highlights how Starbucks, a coffee company established 50 years ago, has grown to focus on more than just serving coffee.

5. Introduce Your Business with Profile Videos

Adding a profile video to your YouTube channel can help grow your business. It allows you to connect with your audience on a personal level. 

It builds trust and loyalty, increases engagement, and showcases your brand's personality, values, and uniqueness. Sharing the video on YouTube can also attract potential clients. 

For example, a clothing brand can use a profile video to display their latest collection and design process. 

This gives viewers a better understanding of their brand story. Including profile videos in your marketing strategy effectively communicates your brand message and makes you stand out online.

To get an engaging video script for introducing your profile on YouTube, try BIGVU’s new free Profile Video Script Generator .

The video shows how to make a professional video script with BIGVU to introduce yourself or your business without a personal copywriter or an expensive video editor.

6. Company Culture

A company culture video shows what your business is all about and what makes it tick. It should unpack your goals, core values, and the reasons for operating.

The video shouldn't be "too serious" or too corporate. It should also showcase other aspects of your business that highlight the fun culture of your business such as team happy hour after work.

These videos show your customers and potential employees what your business is all about and what it is like working for it.

For example, this video features NGS employees expressing their dedication and passion for their work. They emphasize the supportive and family-like atmosphere at NGS. Everyone is motivated to give their best to achieve company goals.

7. Weekly Business and Industry News

Adding a weekly business and industry news segment to your YouTube channel can benefit your business. It can increase engagement with your audience and strengthen your brand.

By sharing regular updates on industry trends, news, and your business developments, you can attract repeat viewers who are interested in staying informed. These videos showcase your expertise and provide valuable information, which will establish your brand as an authority. 

For example, a tech company can share weekly updates on the latest tech innovations and trends. Consistent videos can help you build a loyal following, drive more traffic to your channel, and grow your business.

And to help you create high-quality scripts for your video news releases in a fraction of the time, try out BIGVU’s latest Video News Release AI Script Generator .

8. Advertise a Job Opening

When looking to fill an open position, the likelihood of getting the best-fit increases with the number of people who know about it. A video is a very effective way of increasing your reach.

In the video, you can show what the job position entails, its benefits, and even talk about what the ideal candidate possesses. A short video covers much more than a text-based job advertisement can ever do.

For example, in this video, Nesco Resource encourages viewers to let them work on finding the best job match for them.

9. Bust Common Myths You've Heard in Your Industry

There is lots of false information floating around. Some of it is so well accepted that people swear by it. If you find any false information related to your industry, you can make a video that addresses it. Remember to cite your sources for credibility.

Not only does this help in clarifying the information, but it also makes you appear as an expert in the field, strengthening your brand.

10. Meet the Team

Invariably, the success of a business depends on the people behind the brand. That is why you should honor them by giving your audience a glimpse of their faces and personalities. 

For each employee, give them a chance to introduce themselves, and then you can ask a couple of questions for your viewers to get to know them better. The better they know the people behind the brand, the stronger the connection they have with your business, and the more their loyalty.

Here’s an example of how Amazon does it.

11. Commercial for Your Business

Whether to connect with your audience in a creative way, to build brand recognition, or for any other reason, creating a video commercial for your business is quite important. It explains what your business is and what it is striving to achieve. This allows customers to understand what values you stand for and whether they support you or not.

Keep in mind that when creating a video business commercial, you should focus not on what the business has to offer, but on how what it has to offer will benefit the users.

12. FAQ and Q&A

Videos are a great way to answer questions that your audience may have concerning your business, its products, or any other topic. They allow you to really delve into the answer in full, giving various examples for your audience to fully understand.

That is why you should have at least one YouTube video that answers your audience's questions. The questions could be asked over the phone, on your website, or via email among others. If you haven't received any questions, search on Google for the most common questions relating to your business and address them.

13. Interviews

From time to time, you should post video interviews. They are easy to follow and your viewers can learn a lot from them. There are various people you can interview. For instance, you can interview an employee for your viewers to get to know them better.

You can also interview an expert in your field. Interviewing experts builds up your social authority in your industry.

For example, Amazon CEO Jeff Bezos sat down with Henry Blodget at Business Insider's Ignition 2014 for an in-depth interview on a variety of topics.

14. Conference and Event Recap

If you hosted, attended, or participated in a relevant conference or event, you can upload a video that details what happened. The best part about these videos is they enhance FOMO (fear of missing out), to engage viewers who couldn't attend.

You can also merge these videos with interviews if you interviewed anyone while there.

15. Teach Something in Your Industry

People love information and learning. So, one of the videos that will get a lot of traction is to teach them things related to your business. For instance, if you are selling cars, you can create a video explaining how to find the best car that suits your needs.

16. Thank You Videos

You wouldn't be where you are right now were it not for your audience and customers. That is why every time you reach an important milestone, you should thank your customers and business "family" for helping you get there.

You should say thank you to your audience over video instead of any other medium because you will appear more sincere since they can see your emotions and hear your sincerity.

The video is a message of gratitude from Axway, a technology company, to its customers. They express appreciation for the partnership over the past 20 years, highlighting how they have continuously worked on improving their services and solutions.

17. Response/Reaction Videos

Response/reaction videos are among the most popular on YouTube. They are quite popular as they can bring the creator lots of attention without having to work for it since the video they are responding to is already trending.

They are created as a response to an event, news, or another trending video. You can use these videos to respond to someone's say, a competitor's, opinion, or vlog.

18. Case Studies

Instead of using customer testimonials, you can illustrate how your services or products have benefited specific customers. An example of a great case study video is when Ritz Carlton created an animated video highlighting the romantic story of a couple who proposed in one of their hotels.

Here’s an another case study that highlights how Gillete's innovative pricing strategy transformed its business and inspired successful ventures by emphasizing the importance of customer ecosystems and strategic pricing approaches for long-term success in the market.

19. Product Showcase

A product showcase video is different from a product tutorial because it doesn't focus on how to use the product. Instead, it focuses on demonstrating the features and benefits of the product. The product can either be new or have been in the market for a while.

A simple animated video that lasts about a minute should cover all the features you would like your customers to know about. These videos easily sway people towards buying the product after understanding how it can make their lives better.

20. Product Unboxing

Product unboxing videos are quite popular on YouTube. They allow customers to know what to expect in the packaging and how to set up your product for use. Most of these videos are usually followed by a short review, so customers can understand how the product will benefit them.

These videos are also quite handy if you offer products that are uniquely packaged.

21. New Product Announcement

When launching a new product, it almost goes without saying that you need to accompany its announcement with a video. The video could go into details how it will benefit the users and if there were predecessors, you could feature them and explain what has changed and why is that good for the user.

Not only does this allow people to understand what's new with the product, but it is also a way of making sure as many people as possible hear about it.

22. Product-in-action Videos

Product-in-action videos, just as the name suggests, are for showing how your product works. These videos are especially common for products such as video games. Play station and Xbox regularly post videos of the games available on the consoles.

These videos allow the viewers to get a feel of how the product looks and functions, as well as educate them on how to operate it.

23. Timelapses

Timelapse is a video setting that allows you to film for a long period of time and then speed it up to shorten it to a couple of seconds or minutes. Many cameras and smartphones have this feature.

You can record timelapse videos to showcase any work in progress, or just the general day-to-day life at the workplace.

This is a beautiful video that shows a timelapse of office workers during the day.

24. Routine Videos

A routine video is a video that shows the sequence of actions that are regularly followed. One of the common and popular routine videos is workout routines.

For your business, there are various routines you can show. Some of them include a morning routine that shows what you do when you get to work in the morning, an evening routine that shows what goes on at closing time, or even a project preparation routine that shows what goes on when preparing to start a project.

25. Tag Videos

YouTube has a feature called tagging. It works when a person creates and shares a video on a particular subject then tags another person to create and share their own version of the same. This is quite handy for giving your videos more attention.

You don't even have to be tagged. Once you come across a trending video with a trending tag, you can jump on the bandwagon and create your own video on the same subject to keep the tag going.

26. Photo Slideshows

If you want to tell a story or explain a concept that is in image form, you can select your photos and create a slideshow in video format. You can even include background music or narration to make it better, then share it on YouTube.

27. Product Tutorial

There is no shortage of customers looking for tutorials, especially for tech-related products. As such, you need to make at least one tutorial for every new product you release, unless the functionality is similar to its predecessors.

The tutorial doesn't even have to cover the whole thing. Instead, you can just focus on a couple of features that are new or confuse most users. Once they get acquainted enough, they may gain interest in the product.

The video provides a tutorial on how to use filters and a teleprompter effectively to deliver messages professionally with BIGVU, even on days when you might not feel your best.

28. Explainer Videos

Videos are the simplest way to present a hard concept. If there is something relating to your business that your audience seems to have questions about, you can create a simple video that addresses everything in detail.

Explainer videos can also be used to explain how your products will make life easier for the viewer. You can also create an explainer video that explains what your business does and who it serves and what it is trying to achieve and pin it at the top of your profile for people to instantly understand what you are about.

The video shows how to edit videos professionally using BIGVU, focusing on adding automatic captions, logos, visuals, music, and more.

29. Presentations and Webinars

If you hosted an educational webinar or presentation, you can upload the recording on YouTube for interested parties in your audience who missed it. Sharing such educational content sets you apart from your competitors as an authority in your field.

30. Updates

If there are any updates you need to make such as changes in the dates, change in management, and product recall among others, you can use videos alongside other media to ensure all audiences receive the news.

You can also use the updates video to notify users of any changes in terms of service.

31. Onboarding

Onboarding is the process of integrating a new hire with your business and its culture, as well as getting them everything they need to become a productive team member.

You can upload an onboarding video on YouTube to get new hires excited about becoming part of your business. There is no better way to do this than using a short and simple video.

This video welcomes new employees to TrueCar, emphasizing the company's industry position, commitment to excellence, and the value of teamwork for success.

32. Product Comparisons

You can also create a video that compares your product to its predecessors or other product lines. The video shouldn't point to one of the products and say "this is the superior one". Instead, it should highlight features of each product, and explain why one may prefer each to the other(s).

You can also include your competitors' products.

Have a look at this comparison video between BIGVU and CapCut.

33. Share Surprising/Unpopular Opinions

Everyone likes a controversial opinion, and a video explaining them is quite effective at getting you some online attention. Just remember to keep your opinions within the realm of believability, or at the very least, have facts to back it up. You wouldn't want your opinions to label you "crazy". 

Also, steer clear of topics such as religion and politics. You could lose your customers once they feel you do not share the same opinion as them in these matters.

34. Share Your Business History

Most businesses have had an interesting, rough, or funny background story. For you to inspire your audience and connect with it on a deeper level, you should share where your business came from, why it was created, and what it went through to be what it is today.

Your audience might relate to the story, trusting you and becoming more emotionally invested in your business.

35. Promote Events

People love videos because they provide quick information about what to expect in the future. If you are planning an event, you can create a teaser video to get people interested.

In the video, you can cover the speakers, theme, and other details. Toward the end of the video, include a CTA that directs them to the signup page. If you have hosted a similar event earlier, you can include a couple of attendees to talk about their experiences in the event.

36. Special Offers

If you have special offers and limited-time promotions, you would want as many as possible people to participate in them. Videos are a great way to get people interested. Not only does YouTube give them a very wide reach, but also they clearly explain what the offer or promotion is all about in a few seconds or minutes.

37. Customer Testimonials

For your business to be trustworthy and gain credibility, you need some form of social proof such as customer testimonials about working with your business. Customer testimonials explain how they were before working with your business, how it was working with your business and the outcome.

You can host interviews with your customers, or have them record themselves and send them to you. Instead of posting different testimonial videos, you can merge them into one long video and share it.

38. How-to Videos

Simple videos that show various ways of completing certain tasks are among the most popular videos on YouTube, especially with beauty and tech YouTubers. However, the possibilities are endless.

From how to become more confident, to how to play your favorite song, to any topic related to your business, there are an endless number of tasks you can tackle. If you can teach something, there is probably someone out there looking to learn it.

39. List Videos

Another popular video idea is to create list videos. Lists are powerful because they tap into schemata and provide digestible snippets of information. There are various things you can break down into lists and present them to your audience in a list post. Some of them include products and product lines, or techniques of doing something.

40. Pet Introductions

For your workforce to appear more human and relatable, you can host a day where all your employees that have a pet show it off as you record a video. They can introduce it, and are given a few minutes to speak about it.

Everyone loves cute animals. And showing them to your clients makes them more trustful and worthy.

41. Funny Videos

Your YouTube channel shouldn't have an all-corporate and all-business vibe. Once in a while, you should post something funny. Funny clips have a tendency of going viral faster and easier than other videos.

Some of the themes you can focus on are:

However, as you post something funny, you need to keep the safety of the participants in mind. Also, don't go too far that they lose their connection with your business.

Here's a funny commercial for one of the most powerful hosted contact center technology companies.

42. Product Reviews

A huge percentage of buyers cannot buy a product without reading the reviews first. May buyers prefer buyer reviews, as they can hear from the source itself whether the product met expectations. You can compile different customer reaction videos, and tweets among others into a single video and share it on YouTube.

If that sounds too hectic, you can just contract an influencer to review them for you.

43. Office Tours

Apart from meeting the team, you can show your audience around your workplace (or home if you are working remotely). You can show your viewers such things as your home, your office, your neighborhood etc.

44. DIY Videos

DIY projects are just as popular as tutorials on YouTube. Your audience will appreciate learning to do something by themselves. A topic that is commonly covered on YouTube is cooking and following a certain recipe.

Simple crafts such as how to fold an origami horse, as long as it is related to your business will do.

45. Collection Videos

Collection videos are for businesses that release a collection, such as a shoe or cloth line at one time. The collection video explains the differences between each item in the new collection as well as what feature is shared across the items in the collection.

46. Tips Videos

For your brand to be perceived as a thought leader, you need to constantly share new information. Among the information you can share includes tips on a particular subject related to your business.

You can break down the tips into a list and present it as a list video, or just as points. Sample topics include "How to cook potatoes", "How to make your computer faster", etc.

Just make sure whatever topic you are covering should be related to your business.

47. Mini-Movies

The main purpose of your YouTube channel is to increase your reach in order to inform or persuade. However, you can take it a step further and entertain with a mini movie.

A very good example is the mini-movie by Lego. It is quite entertaining and if you were thinking of purchasing a Lego set, the video will easily convince you.

48. Illustrate a Point

Saying or writing data is not enough. Not in today's world that is packed with information. The best way to get a message or point through is to use a video to illustrate what you mean.

That said, in order to prove your corporate worth or efficacy, you should share data in animation and other visual languages to pass the message fast before the viewer skips it.

Using video to illustrate your points allows you to be as creative as possible when passing the message, ensuring that your points are well understood, unlike the obscurity that comes with a wall of explanatory text.

49. Favorites Video

A favorites video is a video where you share your favorites in a particular area. Although it may not add much to your business, if your customers relate to your list, they will form a deeper connection with you, remaining loyal to your business.

You can even make it a series, with a different member of your business naming their favorites in different areas on another "episode".

50. Cause Videos

If your business is actively participating in any cause or charity, you can make a video explaining what it is all about. Explain why you are participating in the cause and what your end goal is.

Then end the video with a CTA asking if your audience would like to contribute or join the cause and what to do if they are interested.

51. Contests

You can engage your audience by holding various contests that they can take part in. You can create videos during the contest as part of a series, or wait till the contest is over then you compile the clips that were taken into a single video.

You can then share the video to YouTube then engage with the customers that missed out and would like to participate in the next.

52. Public Service Announcements

If you feel that there is some information that your audience and others need to learn, you can create a video explaining everything in detail then share it on YouTube as well as other sites and platforms.

53. Share the Results of Your Progress

Even though humility is a virtue, once you have made considerable progress, you should share it with others. It is not about rubbing other people's noses in it. No, it is about getting the news out there in a simple, targeted video instead of the news getting it out there as a dry press release or email announcement.

The better you present the information, the more the word of mouth will spread, fostering more widespread recognition and increasing your customer base.

54. Discussion Videos

A discussion video is a simple video whereby you discuss any topic and share your expertise on the topic. Think of it as the way you can discuss various topics on a blog.

55. Live Product Launch

Live videos have seen a huge boom in popularity over the past couple of years. That is why if you would like people from all around the world to participate in your launch event, you can stream it online using YouTube live.

To increase the number of viewers and first sales, you can build the hype by inviting influencers, bloggers, and other YouTubers to attend it so they can share their experience with their multitude of followers.

The video showcases the launch event for the Samsung Galaxy S24 series, focusing on the transformative power of artificial intelligence (AI) in revolutionizing the mobile industry.

56. Collaboration Videos

Instead of struggling to do it yourself, once in a while, you can create YouTube videos with other businesses and accounts. Just make sure there is a synergy from your temporary merger as both of you need to benefit from each other's presence.

In the video, each of you is supposed to share their expertise, and the video is posted to both channels and a link to each others' channel is included. This leads to increased traffic and views for both parties.

57. Haul Videos

Haul videos involve showing and talking about items that you have purchased or acquired by any other means. It's a fun way to highlight new trends and give your audience an authentic glimpse into the new technologies of the business.

That makes them most relevant to businesses that attend industry events such as tradeshows.

58. Infographic Video

An infographic video is a visual representation of data and knowledge in the form of an online video. It is an engaging and visually appealing way to present complex data that cannot be easily understood. The best thing about infographics is how long they can grab and retain the attention span of the viewers.

Because it is an entertaining combination of visuals and audio, viewers are more likely to understand it fast, create a deeper connection to it, engage with it, and share it for others to see.

59. Present Your Innovations

Your customers and prospects need to be reminded every once in a while why they should choose you and how different you are from the competition. The best way to do this is to present what you have in terms of innovations and cutting-edge tech.

A simple video that gives a glimpse of the superior-tech or innovations that you have should be enough to get more customers and beat the competition.

Remember to keep it civil and don't challenge your competitors directly.

60. Solve a Problem With Advice

For people to view your brand as a reputable authority, you need to help people answer their burning questions and solve their problems by giving them advice. The more you help people the more you grow.

Once you successfully fill a knowledge deficit by breaking down hard concepts into easy ones, people will be more inclined to use you as a source of their information on related topics.

61. How It's Made Videos

How it's made videos are quite popular on YouTube. They illustrate how various products are created from scratch. These videos are quite effective at lengthening customer retention because customers can gauge the quality of the finished product from the quality of the components.

62. Inspirational Videos

Not all the videos you share need to be connected to your products or services for you to offer value to your target audience. There are various other ways you can offer value. One of them is by sharing inspirational videos.

If you manage to create a powerful inspirational video that will inspire your customers, it will be shared more, increasing your brand recognition and ultimately getting more customers.

The video emphasizes the importance of hard work, preparation, and continuous learning in business. 

63. Influencer Videos

The power of word of mouth and referral marketing can also be harnessed using videos. There are lots of influencers with a large audience that you should take advantage of. You can partner with them and ask them to feature your products in a video or record a video with them.

As you are advertising the video, make sure to mention they participated in the video. There are lots of people who know them but don't know your company, and would click on the link just because they have been mentioned.

If you offer good products and services, you are guaranteed of increasing your customer base from the additional traffic that will find you due to the influencer.

64. Holiday Greetings

Around holidays and on the main day, you can post videos wishing everyone well. It may not be much, but once a prospect comes across it, they will appreciate the effort you have put in, strengthening your brand.

You shouldn't focus only on the main holidays. You should also focus on minor holidays that are directly related to your business.

A rant shows how passionate you are on the subject at hand. That is why if the need arises, you can record a video ranting about a specific issue then share it on YouTube. However, before you rant, ensure the topic you are going to talk about will not end up with your customers being alienated.

For example, in the video , the speaker, Grant Cardone, emphasizes the importance of having a strong work ethic by referencing successful individuals such as Ryan Seacrest, Tom Cruise, Oprah, Steven Spielberg, Donald Trump, and others.

66. Promote Your Products or Services

To deal with the ever-increasing competition, you need to constantly promote your products and services. Video is the best way to explain and present new ideas, making it the best way to promote your products.

That said, you should create a simple video that explains your products, services, and company as a whole. Highlight the key selling points and explain the benefits customers will get from purchasing it and becoming loyal.

67. Viewer Ideas

Finally, if you have exhausted this list or it is too overwhelming so you don't know where to start, you can ask your viewers what they would like to see. They can reply in the comments or send you direct messages.

Then you can create a video based on the most popular demand.

Frequently Asked Questions

How can youtube video ideas benefit my business.

YouTube video ideas can help showcase your products or services, engage your audience, build brand awareness, and drive traffic to your website.

Can you provide some examples of YouTube video ideas for promoting a product?

Yes, examples include product demonstrations, unboxing videos, customer testimonials, and behind-the-scenes footage of product development.

How can I optimize my YouTube videos for search engines?

To optimize your YouTube videos for search engines, use relevant keywords in your title, description, and tags, create engaging thumbnails, and encourage viewers to like, comment, and subscribe.

Are there specific YouTube video ideas that work well for small businesses?

Yes, YouTube video ideas such as tutorials, how-to guides, company culture videos, and customer success stories can work well for small businesses.

In conclusion, creating engaging and impactful YouTube content is essential for businesses looking to connect with their audience effectively. By exploring a variety of YouTube video ideas, businesses can showcase their brand personality, engage viewers, and build a loyal following.

Remember to focus on providing value to your audience, whether through informative tutorials, behind-the-scenes glimpses, entertaining vlogs, or any other YouTube video content ideas.

How to Create a YouTube Channel for Your Small Business

Victoria Greywing

9 min. read

Updated February 9, 2024

Millions of people all around the world use YouTube as their primary source of internet entertainment. There are numerous advantages to creating a YouTube channel that will help a small business.

The success of your YouTube efforts is highly dependent upon finding an effective strategy for optimizing your account. If you want to know how to start a YouTube channel for your business, there are several steps you must complete. This article covers the ways to build a massive channel that will attract customers to your website and generate income for you. 

• Why does your company need a YouTube channel?

Before we dive into the specific details, let us go over how YouTube could benefit your company. 

The major advantages are building an active, targeted audience for your website and increasing your visibility to search engines. Secondly, you can develop relationships with other businesses and influencers by commenting on their videos and collaborating. Thirdly, you can brand yourself and your website as experts in your chosen niche when you get enough exposure.

So, how does all this work?

The amount of time people spend online has drastically increased, especially in the last two years due to the pandemic. This eventually led to larger video consumption –  82% of internet users  prefer videos to  other types of content . And that opens a whole lot of new opportunities for marketers.

In 2020,  88% of marketing specialists  claimed to use YouTube as a part of their digital strategy. And that’s not surprising at all — the platform has an audience of 2 billion people, providing a wide range of niches your business can fit in. When you reach the right audience, you increase  brand awareness , loyalty, and sales — and these are the ultimate goals of any business.

• How to create a YouTube channel

As part of your  digital marketing strategy , you must understand that YouTube offers several unique features that can help you promote your small business. Among them are advanced analytics, video optimization, search engine optimization, and more. Let’s take a closer look at the step-by-step process of starting a YouTube channel.

1. Set up an account

A Gmail account automatically creates a YouTube profile as soon as you log into the platform. For security reasons, it’s better to create a separate corporate account so that only your current employees can have access to the channel:

• Log into your Youtube account via Google.
• Click on the profile picture icon.
• Choose “Create a channel” from the drop-down menu.
• Enter your channel name and upload the profile picture.
• Confirm your actions with the “Create channel” button.

Now you have a channel. You can access it via the “Your channel” button in the drop-down menu. It opens the dashboard where you can customize the look of your channel and manage videos. But first, you need to fill out the profile information.

• Go to “Customize channel,” then click “Basic Info.”
• Add channel description and contact info.
• Add links to your site or social media accounts.
• Change the URL to your channel to a custom one. Note that you can do it only after you have 100 subscribers and your account is at least 30 days old.
• Go to the “Branding” tab.
• Add a profile picture (if you haven’t already) and a banner image.
• Upload a watermark logo that will appear on all your videos. Preferably, it should be your company’s logo.

Since it’s a corporate channel, you may want to have several people take care of it. Ideally, you should have a whole team of specialists – a videographer, a community manager, and a content manager. To give access to several people, go to the “Settings” section in the left-side menu, then click “Permissions.” There, you can send out invites to the people of interest and choose their roles:

• Managers can edit everything as well as add or remove other people.
• Editors can change profile information but can’t delete videos.
• Viewers can only view the profile but can’t change anything.

You can also give out limited editing or viewing permissions. Plus, the only person who can delete the channel is you, the creator.

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2. Match the market

The next important thing to do is to  research the market . Ask yourself these questions: “Are my competitors present on YouTube? What content do they make? How do they promote themselves?”

And most importantly, “How can I beat them?”

That’s right. You should never copy other brands, but make sure your company stands out. You need to invest some time and effort into the visual layout and  branding  of your channel, not to mention the quality of content. For now, let’s talk about your channel’s appearance.

Make a channel trailer

This will be the first thing people who are not subscribed to you see when they first visit your channel. It can be a short compilation of the best of your videos or a welcome video presenting the company. 

Highlight a featured video

This video is meant for your subscribers. You can use your latest video for this section or choose the one you think they should watch right away.

Add navigation sections

Help your followers navigate through your channel by making themed playlists: uploads, live streams, and custom lists.

Work on channel art

The design of your YouTube channel should match the whole brand strategy and color book. Having the same patterns, colors, and fonts will invest in the trust and loyalty of your fanbase.

Get verified

A small gray checkmark next to a channel’s name means a lot, as it adds trust. It will let people know that your channel is the official representation of your brand on YouTube. To verify your account, you need to go to “Settings” – “Channel” – “Feature eligibility.” There you will find the button that lets you get verified. After the process is finished, you will be able to post longer videos, stream live, and add custom thumbnails.

3. Optimize for search

All of your efforts will be in vain if you don’t have enough  search engine exposure . Now that you know how to create a YouTube channel, it’s time to learn how to optimize it for your purposes. 

The title, description, and tags should be optimized so that viewers searching for related items will find your content. You should do it for individual videos, but you can also have a pool of generic keywords that you will use every time.  SEO on YouTube works the same way as in Google, Bing, or any other search engine. The easiest way to  research the keywords  is by typing them into the search bar. If you have a match in bold, that’s the phrase you need.

Alternatively, you can use services like Google Ads, Ahrefs, and Semrush to get the whole picture of what’s happening in your niche SEO-wise. Among other tools are vidIQ and TubeBuddy, which have YouTube in their primary focus.

One more important thing that differentiates YouTube is that you have to actually use keywords in your videos. Not just pronounced separately, but used in your speech and subtitles. That’s how search algorithms understand that your video is relevant and answers the users’ intent.

4. Dive into content-making

Making a cool video may take a lot of time, so, as we’ve mentioned before, you should consider having a dedicated YouTube team. They will take care of the video production and marketing, as well as building a community.

If you, however, are on a budget, you can rely on  free tools for video-making  and have a marketing specialist help you do the promotional part.

You will need: 

• An online video editor like Fastreel, Magisto, or Kapwing
• An illustration-maker for channel art: Canva, Venngage, or Crello
• A content planner like Loomly, Trello, or Agorapulse

When you have all the tools you need, it’s time to find out how to make a YouTube channel more interesting with different video content.

• Types of content that perform well on YouTube

You will find dozens of video content types across YouTube. But which ones to pick for promoting a small business? The ones below work great for corporate accounts, so let’s take a closer look.

Brand introduction

A brand presentation is arguably the most important video on your channel. Tell your audience who you are, what you do, and what your content is about. This type of video works great as a channel trailer for the newcomers to get to know you. You can also make a series of short “meet the team” videos when introducing your employees. These videos can include short interviews, time-lapses of workdays, and little anecdotes about their lives.

Product overviews

If you produce cool items, develop handy software, or provide great services, YouTube is the best place to showcase your offerings. Product overviews are basically advertisements where you talk about features and benefits for users. These videos fit very well when you launch new products or release updates to your existing goods.

Instructions

Instructional guides are a must-have if you want the audience to treat you as an expert. Teach your subscribers how to use your services or products and make QA videos about the most troublesome moments. If you have your own profound guides and instructional videos, people won’t need to search for them anywhere else.

Educational videos

These differ from instructions in a way that they cover a wider range of topics. These topics, however, should be related to your product or service. For example, if you are a digital design agency, you can educate your audience about current design trends or color theory.

Customer testimonials

Client testimonials will draw viewers to your channel and provide valuable content for your subscriber base. A customer testimonial can include specific details about the benefits of a product or service based on real-life experience. Such feedback is more believable than bragging from the brand’s side.

Live streams

A scheduled live stream event will cause anticipation among your subscribers. You can tease the public on your other social media accounts and then talk to the audience in real-time. Live streams are perfect for product launches, QA sessions, and educational webinars.

• Creating a successful YouTube channel takes time

As you can see, there are a lot of advantages to  making use of YouTube . Not every company is successful in doing so, but with enough time and effort, you can reach your goal. A YouTube account will attract new audiences, improve relationships with customers, and draw more traffic to your site.

Plan out your digital strategy first, research the market, and you’re good to go. Don’t forget to optimize your content for search engines, upload videos regularly, and the followers won’t take long to come. By balancing the amount and types of content, you can keep your clients entertained for a long time.

Clarify your ideas and understand how to start your business with LivePlan

Victoria is a content manager in Movavi. She specializes in writing user-friendly content and researching complex topics to make them easy to understand in her articles.

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