business plan apartment building

Rental Properties Business Plan Template

Written by Dave Lavinsky

Rental Property Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their rental property business. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a rental property business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Rental Properties Business Plan?

A business plan provides a snapshot of your rental property business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Rental Properties Business

If you’re looking to purchase a rental property, multiple rental properties, or add to your existing rental properties business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your rental property business in order to improve your chances of success. Your rental property business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Rental Property Companies

With regards to funding, the main sources of funding for rental properties are personal savings, credit cards, mortgages, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a rental property is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a rental property company. They might consider funding a rental property company with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

Finish Your Business Plan Today!

How to write a business plan for a rental property company.

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of rental property you are operating and the status; for example, are you a startup, or do you have a portfolio of existing rental properties that you would like to add to?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the rental properties industry. Discuss the type of rental property you are offering. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of rental properties you are offering.

For example, you might offer the following options:

• Single family homes – This type of rental property is often owned by a single individual, rather than a company, who acts as both landlord and property manager.
• Multi-family properties – These types of properties can be subcategorized by the number of units per site. Buildings with 2 – 4 units are the most common (17.5%), while multistory apartment complexes with more than 50 units represent the next-largest, at 12.6% of the industry.
• Short-Term Rental properties – These are fully furnished properties that are rented for a short period of time – usually on a weekly basis for vacation purposes.

In addition to explaining the type of rental property you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include occupancy goals you’ve reached, number of property acquisitions, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the rental properties industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the rental property industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your rental property business plan:

• How big is the rental properties industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your rental property. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population or tourist arrivals.

Customer Analysis

The customer analysis section of your rental property business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: households, tourists, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of rental property you offer. Clearly, vacationers would want different amenities and services, and would respond to different marketing promotions than long-term tenants.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

Finish Your Rental Properties Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other rental property companies.

Indirect competitors are other options customers may use that aren’t direct competitors. This includes the housing market, or hotels. You need to mention such competition to show you understand that not everyone who needs housing or accommodation will seek out a rental property.

With regards to direct competition, you want to detail the other rental properties with which you compete. Most likely, your direct competitors will be rental properties in the vicinity.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What lease lengths or amenities do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior properties?
• Will you provide services that your competitors don’t offer?
• Will you make it easier or faster for customers to book the property or submit a lease application?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a rental property business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of rental property business that you documented in your Company Analysis. Then, detail the specific options you will be offering. For example, in addition to long-term tenancy, are you offering month-to-month, or short-term rental?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the properties and term options you offer and their prices.

Place : Place refers to the location of your rental property. Document your location and mention how the location will impact your success. For example, is your rental property located in a tourist destination, or in an urban area, etc. Discuss how your location might draw customer interest.

Promotions : the final part of your rental property marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your rental property business, such as customer service, maintenance, processing applications, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect 100% occupancy, or when you hope to reach $X in sales. It could also be when you expect to acquire a new property.  

Management Team

To demonstrate your rental property business’ ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in rental property management. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in real estate, and/or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you have 1 rental unit or 10? And will revenue grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $200,000 on purchasing and renovating your rental property, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $200,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a rental property business:

• Location build-out including design fees, construction, etc.
• Cost of equipment like computers, software, etc.
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your property blueprint or map.  

Putting together a business plan for your rental properties company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the rental property industry, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful rental properties business.

Rental Properties Business Plan FAQs

What is the easiest way to complete my rental properties business plan.

Growthink's Ultimate Business Plan Template  allows you to quickly and easily complete your Rental Properties Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of rental property business you are operating and the status; for example, are you a startup, do you have a rental properties business that you would like to grow, or are you operating multiple rental property businesses.

Don’t you wish there was a faster, easier way to finish your Rental Properties business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

How To Write a Winning Apartment Construction Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for apartment construction businesses who want to improve their strategy or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components essential to its success.

This article provides an overview of the critical elements that every apartment construction business owner should include in their business plan.

Download the Ultimate Construction Business Plan Template

What is an apartment construction business plan.

An apartment construction business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, and your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write an Apartment Construction Business Plan?

An apartment construction business plan is required for banks and investors. The document is a clear and concise guide to your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Apartment Construction Business Plan

The following are the key components of a successful apartment construction business plan:

Executive Summary

The executive summary of an apartment construction business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your apartment construction company
• Provide a summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started and provide a timeline of milestones your company has achieved.

If you are just starting your apartment construction business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your apartment construction firm, mention this.

Industry Analysis

The industry or market analysis is an important component of an apartment construction business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the apartment construction industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support your company’s success)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, an apartment construction business’ customers may include:

• First-time homebuyers
• People relocating for work
• Families with children

You will use this information to determine your marketing strategy and how you will reach your target audience.

You can include information about how your customers decide to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or apartment construction services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. 

Operations Plan

This part of your apartment construction business plan should include the following information:

• How will you deliver your service to customers? For example, will you do it in person or over the phone?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters and then each year for the following four years. Examples of milestones for an apartment construction business include reaching $X in sales. Other examples include reaching a certain number of customers or constructing a certain number of units.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your specific apartment construction industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities, you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs and the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Apartment Construction Company

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Apartment Construction Company

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup apartment construction business.

Sample Cash Flow Statement for a Startup Apartment Construction Company

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your apartment construction company. It not only outlines your business vision but also provides a step-by-step process of how you will accomplish it.

A well-written business plan is an essential tool for any apartment construction. The tips we’ve provided in this article should help you write a winning business plan for your apartment construction company.  

Finish Your Apartment Construction Business Plan in 1 Day!

Rental Properties Business Plan Template [Updated 2024]

Rental Properties Business Plan Template

If you want to start a Rental Property business or expand your current Rental Property business, you need a business plan.

The following Rental Property business plan template gives you the key elements to include in a winning Rental Properties business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Rental Property Business Plan Example

Below are the key sections of a successful rental property business plan. Once you create your plan, download it to PDF to show banks and investors.

I. Executive Summary

Business overview.

[Company Name] is a rental property agency in [location name] that specializes in managing, renting and leasing properties. [Company Name] rents homes in dozens of markets across the country and has an online platform that allows customers to search by their specific criteria (number of bedrooms, region, amenities, etc.) to find a property that’s right for them in their preferred location.

Products Served/Service offering

The Company offers a variety of rental properties, listed below:

• 1-3 bedroom apartments
• Single family homes
• Multi-unit buildings
• Short-term rentals
• Rental of mobile homes or trailers

Customer Focus

[Company Name] will primarily provide its offerings to local renters, students and local professionals. The demographics of the customers are given as below:

• First time renters-29%
• Young adults-21%
• Perma – renters-16%
• Middle income boomers-11%
• Families-14%

Management Team

[Company Name] is led by [Founder’s name], who has been in the rental property industry for [x] years. During his extensive experience in the rental property industry, he [founder] acquired an in-depth knowledge of the local area, local regulations, facilities, and the characteristics of different neighborhoods. He also holds rich experience in handling business management activities (i.e., staffing, marketing, etc.).

Success Factors

[Company Name] is qualified to succeed due to the following reasons:

• There is currently a high demand for rental property services in the community. In addition, the company surveyed the local population and received highly positive feedback pointing towards an explicit demand for the products, supporting the business after launch.
• The Company’s online marketplace offers a high-volume traffic area and will thus be highly convenient to a significant number of residents living anywhere.
• The management team has a track record of success in the rental property business.
• The rental property business has proven to be a successful industry in the United States.

Financial Highlights

[Company Name] is currently seeking $370,000 to launch its rental property business. Specifically, these funds will be used as follows:

• Website design/build and startup business expenses: $120,000
• Working capital: $250,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

II. Company Overview

Who is [company name].

[Company Name], located in [insert location here], is a rental property agency focusing on providing short-term and long-term rentals, as well as leased properties to the local community. [Company Name’s] rental properties have a clean and modern appearance that appeals to the current renter’s market. The [Company]’s properties will be fully furnished and include high-end technology and modern accessories.

[Company Name] is owned by [Founder’s Name]. While [Founder’s Name] has been in the rental property industry for some time, it was in [month, date] that he decided to launch [Company Name]. He evaluates that the growing number of students, working professionals, and overseas relocations create a need and expects growth in the country’s rental property market.

[Company Name]’s History

Upon surveying the local customer base and finding the potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected an initial office location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for additional offices.

[Company’s Name] operations are currently being run out of [Founder’s Name] home office.

Since incorporation, the company has achieved the following milestones:

• Developed the company’s name, logo, and website
• Determined rent/leasing and financing requirements
• Began recruiting key employees with experience in the rental homes/apartment industry

[Company Name]’s Products

Iii. industry analysis.

You can download our Rental Property Business Plan Template (including a full, customizable financial model) to your computer here. The market size of the rental property industry in the US increased immensely, and the market size, measured by revenue, of the rental property industry, is $174.2 billion. Rental income units are an increasingly important part of the US housing market. The return on expenditure in the property market is much better than in many economic sectors.

With tenant demand in the US increasing last year, this is thought to be related to tenants looking to downsize or move further out to save money. Most rental housing in the US is developed, financed, and owned by a diverse group of private, for-profit companies.

As the economy of the US began to grow and demand for rental apartments rose, industry revenue grew at a rapid pace, hence opening vast opportunities for rental property companies.

Another obvious trend that is common with rental property companies in the US is that most of them are improvising on more means of making money in the apartment rental industry; they are also acting as property developers and home staging agents, amongst other things.

IV. Customer Analysis

Demographic profile of target market.

[Company Name’s] target market include people of all demographics. The market [Company Name] serves is value-conscious and desires high comfort and basic amenities geared towards families, students, and the working population.

Customer Segmentation

The Company will primarily target the following three customer segments:

• High-Income Individuals: The Company will attract individuals with higher incomes who are looking for a rental property with modern furnishings and technology.
• Families: The Company will attract families looking for turn-key properties that are furnished and offer an array of amenities to suit their busy family life.
• Working Professionals: [Company name] is located along a well-traveled commute route, by offering a smart property to working professionals with walking distance (not more than 10 minutes) to a means of transport.

V. Competitive Analysis

Direct & indirect competitors.

Leasing Inc Leasing Inc is a marketplace to find rental homes in the country. It originally started more than a century ago as a networking tool for real estate agents, but today it is a fully searchable online database of homes for both sale and rent. Leasing Inc offers an ideal rental property with different amenities that can best suit the customer’s requirements. Leasing Inc’s properties are well furnished with all modern accessories.

Rental Barn Rental Barn is the most visited real estate website in the United States. Rental Barn and its affiliates offer customers an on-demand experience for selling, buying, renting, and financing with transparency and nearly seamless end-to-end service. The Company provides multiple rental apartments according to the customer’s needs and requirements.

Homewood Properties Homewood Properties is a leading digital marketing solutions company that empowers millions nationwide to find apartments and houses for rent. Customers can click on the items that are important to them, from hardwood floors to walk-in closets, and select the property which they are looking for according to their needs.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Client-oriented service: [Company Name] will have a full-time sales manager to stay in contact with clients and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility to his clients and will further keep in touch with his clients through newsletters.
• Robust clientele base: Another possible competitive strategy for winning the competitors in this particular industry is to build a robust clientele base and ensure that the company’s properties are top-notch and trendy. The Company is well-positioned, key members of its team are highly competent, and can favorably compete with some of the best players in the industry.
• Management: The Company’s management team has X years of business and marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
• Relationships: Having lived in the community for xx years, [Founder’s Name] knows all leaders, newspapers, and other influencers, including the local leaders who fought the [Competitor] opening xx years ago. It will be relatively easy for the company to build branding and awareness of the rental property industry.

VI. Marketing Plan

The [company name] brand.

The [Company Name] brand will focus on the company’s unique value proposition:

• Offering homes/apartments for rent suited for families, students, working professionals, landowners, foreign investors, and international migrants.
• Offering a diverse range of rental homes in a prime location.
• Providing excellent customer service.

Promotions Strategy

[Company Name] expects its target market to be students, international migrants, the working population, families mainly from surrounding locations in the [Location]. The Company’s promotions strategy to reach these individuals includes:

Phone Prospecting [Company Name] will assign salespeople to contact and work with clients to help them buy, sell or rent real estate properties. Salespeople will use their in-depth knowledge of the real estate market to help clients find rental properties and execute all the required formalities.

Advertisement Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Public Relations [Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its offerings in various media outlets like newspapers, podcasts, television stations, radio shows, etc.

Referrals [Company name] understands that the best promotion comes from satisfied customers. The Company will encourage its clients to refer other businesses by providing economic or financial incentives for every new client produced. This strategy will increase effectiveness after the business has already been established. Additionally, [company name] will aggressively network with useful sources such as home contractors, real estate development companies, and businesses. This network will generate qualified referral leads.

Social Media Marketing Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content that will increase audience awareness and loyalty. Engaging with prospective clients and business partners on social media platforms like Facebook, Instagram, Twitter, and LinkedIn will also help understand the changing customer needs.

Pricing Strategy

Part of the [Company Name’s] business strategy is to ensure that it will work within the budget of its clients to deliver excellent properties. The real estate industry fluctuates and therefore, rental prices, for the most part, are usually out of a company’s control. However, the company will market their properties at a competitive rate to ensure they do no have vacant properties. They will also keep a tight control on costs in order to maximize profits.

VII. Operations Plan

Functional roles.

To execute on [Company Name]’s business model, the company needs to perform many functions, including the following:

Administrative Functions

• General & administrative functions including legal, marketing, bookkeeping, etc.
• Hiring and training staff

Service and Operations Functions

• Rental property maintenance
• Website maintenance, updates, and bug-fixing
• Ongoing search engine optimization

VIII. Management Team

Management team members.

[Company Name] is led by [Founder’s Name], who has been in the rental property business for xx years. He has worked in the industry most recently as a [Position Name] and has held various different positions in the management chain over the last xx years. As such, [Founder] has an in-depth knowledge of the rental property business, including operations and business management.

[Founder] has also worked as a real estate consultant on a part-time basis over the past xx years.

[Founder] graduated from the University of ABC and has done Master of Professional Studies in Real Estate.

Hiring Plan

[Founder] will serve as the [Position Name]. In order to introduce the rental property business, the company needs to hire the following personnel:

• Real estate agent (should have real estate sales experience in residential and commercial property)
• Property Manager
• Marketing and Sales Executive
• Part-Time Bookkeeper (will manage accounts payable, create statements, and execute other administrative functions)
• Customer Service Manager

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenue will come from the renting properties. The major costs for the company will be staff salaries and property maintenance. In the initial years, the company’s marketing spend will be high to establish itself in the market.

Capital Requirements and Use of Funds

[Company Name] is currently seeking $370,000 to launch its rental property business. The capital will be used for funding capital expenditures, workforce costs, marketing expenses, and working capital. Specifically, these funds will be used as follows:

Key Assumptions

  5 Year Annual Income Statement

Comments are closed.

Rental Properties Business Plan Template

Written by Dave Lavinsky

Rental Properties Business Plan

You’ve come to the right place to create your Rental Property business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their rental property business.

Rental Property Business Plan Example

Below is a template to help you create each section of your rental property business plan.

Executive Summary

Business overview.

Noble Properties is a rental property agency in Seattle, Washington, that specializes in managing, renting, and leasing properties. Our mission is to provide luxury rentals that tenants can call home for years to come. Noble Properties rents out hundreds of homes across the Seattle area, including apartments, single-family homes, and trailers. To help prospective tenants find the perfect home, the company has created an online platform that allows them to search by their specific criteria (number of bedrooms, amenities, rent, etc.). We aim to be one of the most popular rental agencies in the area that customers can depend on again and again for their housing needs.

Noble Properties is founded and run by Joseph Pierce. He has worked in the industry for decades and has extensive knowledge of all aspects of the business. He will be in charge of most of the operations but will hire other staff to help with marketing, accounting, and managing the rentals.

Product Offering

Noble Properties offers a variety of properties for prospective tenants to choose from. Some of the options we provide include:

• 1-3 bedroom apartments
• Single-family homes
• Multi-unit buildings
• Short-term rentals
• Mobile homes or trailers

Customer Focus

Noble Properties will target renters located throughout the Seattle area. Most renters are under the age of 40 and earn about the median income. This means that we will primarily market to younger demographics and those who earn around the local median income or more.

Management Team

Noble Properties is led by Joseph Pierce, who has been in the rental property industry for 20 years. Throughout that time, he worked in various positions in local rental property agencies but is now eager to start a rental property business of his own. During his extensive experience in the rental property industry, he acquired an in-depth knowledge of the local area, local regulations, facilities, and the characteristics of different neighborhoods. He also has extensive experience in handling business management activities.

Karen Miller has been Joseph Pierce’s loyal administrative assistant for over ten years at his former rental agency. Joseph relies strongly on Karen’s diligence, attention to detail, and focus when organizing his clients, schedule, and files. Karen has worked in the rental agency industry for so long that she has a thorough knowledge of all aspects required to run a successful rental agency. She will help out with administrative tasks and some of the initial marketing efforts.

Success Factors

Noble Properties will be able to achieve success by offering the following competitive advantages:

• The founder, Joseph Pierce, has decades of extensive experience and knowledge of the industry that will prove invaluable for the company.
• The company will purchase rentals in popular areas around the city, putting our rentals in high demand.
• Noble Properties offers reasonable and affordable rates for all our rentals. Our pricing will be far more cost-effective than the competition.

Financial Highlights

Noble Properties is seeking $1,100,000 in debt financing to launch its rental property agency. The funding will be dedicated to securing initial rental spaces, securing an office space, and purchasing office equipment and supplies. Funding will also be dedicated toward six months of overhead costs, including payroll, rent, and marketing costs. The breakdown of the funding is below:

• Purchasing initial rentals: $600,000
• Office space build-out: $20,000
• Office equipment, supplies, and materials: $20,000
• Six months of overhead expenses (payroll, rent, utilities): $350,000
• Marketing costs: $50,000
• Working capital: $60,000

Company Overview

Who is noble properties, noble properties’ history.

After decades of working for other rental agencies, Joseph Pierce decided to launch an agency of his own. He conducted extensive research on the rental market in the Seattle area. This helped him determine the best spots to find in-demand rentals and how much he should rent them out for. He also did extensive marketing research to determine the best customer segments to market to. After conducting this research and finding a potential office location, Joseph Pierce incorporated Noble Properties as an S-Corporation.

Noble Properties’ operations are currently being run out of Joseph Pierce’s home office but will move to the office location once the lease is finalized.

Since incorporation, Noble Properties has achieved the following milestones:

• Developed the company’s name, logo, and website
• Determined rent/leasing and financing requirements
• Found a potential office location and signed a Letter of Intent to lease it
• Began recruiting key employees with experience in the rental homes/apartment industry

Noble Properties’ Products

Industry analysis.

The rental market is expected to continue to grow over the next five years. According to RentCafe, the average rent for a Seattle apartment is around $2,300 per month. This value is only expected to increase as the demand for apartments and other rentals skyrockets. Furthermore, Seattle’s vacancy rate is incredibly low and expected to decrease further, meaning there aren’t enough rentals to keep up with demand.

The growth is primarily driven by increasing housing prices. Now that housing prices have increased substantially, fewer and fewer people can afford to buy a home. Therefore, many people seek out rentals to live in since they are far more affordable.

Another factor that will help the Seattle rental market is the increasing population. More people are moving to the city, meaning the demand for homes and rentals will continue to soar. This will only push rental prices even higher, which will increase the local rental market’s value substantially.

This is a great market to start a rental agency in. By capitalizing on these trends, Noble Properties is expected to have great success.

Customer Analysis

Demographic profile of target market.

Noble Properties’ target market includes people of all demographics. We are open to offering rentals to people of all ages and groups as long as they can afford to pay their rent. From our initial market research, we expect most of our marketing efforts will target young adults, medium and high-income individuals, and families.

The precise demographics for Seattle, Washington, are:

Customer Segmentation

Noble Properties will primarily target the following customer profiles:

• Young adults
• Individuals who earn the region’s median income or more

Competitive Analysis

Direct and indirect competitors.

Noble Properties will face competition from other companies with similar business profiles. A description of each competitor company is below.

Leasing Inc.

Leasing Inc. is a marketplace for finding rental homes and apartments in multiple metropolitan areas around the country. It originally started more than a decade ago as a networking tool for real estate agents, but today it is a fully searchable online database of homes for both sale and rent. Leasing Inc. offers ideal rental properties, all with different amenities that can best suit the tenant’s requirements. Leasing Inc.’s properties are well furnished with all modern accessories and priced competitively.

Rental Barn

Rental Barn is the most visited rental agency website in the United States. Rental Barn and its affiliates offer customers an on-demand experience for selling, buying, renting, and financing with transparency and nearly seamless end-to-end service. The company’s rental property portfolio provides multiple rental apartments according to the customer’s needs and requirements.

Seattle Properties

Seattle Properties is a local rental property business that has dominated the market since 1982. The company manages and rents out hundreds of properties all across the city, including apartments, single-family homes, and mobile homes. All prices are competitive, and some rentals qualify for government programs to help low-income individuals. The company also utilizes a well-designed website to help prospective tenants find their perfect home based on rent, location, and accessories.

Competitive Advantage

• The company will purchase rentals in popular areas around the city, making our rentals in high demand.

Marketing Plan

Brand & value proposition.

The Noble Properties brand will focus on the company’s unique value proposition:

• Offering homes/apartments for rent suited for families and working professionals.
• Offering a diverse range of rental homes in a prime location for a competitive rate.
• Providing excellent customer service.

Promotions Strategy

The promotions strategy for Noble Properties is as follows:

Print Advertising

Noble Properties will invest in professionally designed print ads to display in programs or flyers at industry networking events and relevant local establishments.

Website/SEO Marketing

Noble Properties has designed a website that is well-organized and informative, and lists all our available properties. The website also lists the company’s contact information and other services it provides. We will utilize SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Seattle rental properties” or “rentals near me,” Noble Properties will be listed at the top of the search results.

Referrals  

Noble Properties understands that the best promotion comes from satisfied tenants. The company will encourage its tenants to refer other individuals by providing economic or financial incentives for every new tenant produced. This strategy will increase effectiveness after the business has already been established.

Social Media Marketing  

Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The company will use social media to develop engaging content that will increase audience awareness and loyalty. Engaging with prospective clients and business partners on social media platforms like Facebook, Instagram, Twitter, and LinkedIn will also help understand the changing customer needs.

The real estate industry fluctuates, and therefore, rental prices, for the most part, are usually out of a company’s control. However, Noble Properties will market its properties at a competitive rate to ensure we do not have vacant properties. We will also keep tight control of costs in order to maximize profits.

Operations Plan

The following will be the operations plan for Noble Properties.

Operation Functions:

• Joseph Pierce will be the Owner and President of the company. He will oversee all staff and manage tenant relations. Jay has spent the past year recruiting the following staff:
• Karen Miller will serve as the Office Manager. She will manage the office administration, client files, and accounts payable. She will also handle much of the marketing efforts until the agency becomes large enough to hire a marketing team.
• Tim Johnson will be the Maintenance Director, who will provide all maintenance at the properties.
• Joseph will outsource professionals to handle the accounting and human resources aspects of the business.
• Joseph will also hire Rental Managers for the various properties as the agency continues to grow.

Milestones:

Noble Properties will have the following milestones completed in the next six months.

5/1/202X – Finalize contract to lease office space.

5/15/202X – Finalize personnel and staff employment contracts for the Noble Properties team.

6/1/202X – Begin moving into Noble Properties office.

7/1/202X – Finalize purchases of initial properties that will be rented.

7/15/202X – Begin networking and marketing efforts.

8/1/202X – Noble Properties opens its office and rentals for business.

Financial Plan

Key revenue & costs.

Noble Properties’ revenue will come from rental income, property management fees and deposits received from tenants.

The major costs for the company will be staff salaries and property maintenance. In the initial years, the company’s marketing spending will be high to establish itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Number of Managed Properties Per Month: 10
• Average Rent Per Month: $2,300
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, rental properties business plan faqs, what is a rental property business plan.

A rental property  business plan is a plan to start and/or grow your rental properties business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your rental properties business plan using our rental properties Business Plan Template here .

What are the Main Types of Rental Property Businesses?

There are a number of different kinds of rental property companies , some focus on Single family homes, Multi-family properties and others on Short-Term Rental properties.

How Do You Get Funding for Your Rental Property Business Plan?

Rental Property Businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a real estate rental business plan or a rental property business plan.

A well-crafted rental property business plan is essential to securing funding from any type of potential investor.

What are the Steps To Start a Rental Properties Business?

Starting a rental property business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Rental Property Business Plan - The first step in starting a business is to create a detailed business plan for a rental property that outlines all aspects of the venture. This should include a market analysis, information on the services you will offer, marketing strategy, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your rental properties business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your rental properties business is in compliance with local laws.

3. Register Your Rental Properties Business - Once you have chosen a legal structure, the next step is to register your rental properties business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your rental properties business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Rental Properties Equipment & Supplies - In order to start your rental properties business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your rental properties business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful rental properties business:

• How to Start a Rental Properties Business

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai Pitch Deck Generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans
• WHY UPMETRICS?

Customer Success Stories

Business Plan Course

Small Business Tools

Strategic Planning Templates

E-books, Guides & More

• Sample Business Plans
• Real Estate & Rentals

Rental Property Business Plan

A rental property business is a great way of earning a passive income. It can help you have great finances if you go about it in the right way.

The rental property market stood at a size of 174.2 bn dollars in the US in 2021. And with the subsiding pandemic isn’t about to shrink any time soon.

Now, if you are planning to become a landlord, you might need just one thing before you start your business. A business plan.

A business plan would become a guide in your business journey. It would also make your journey a less difficult and more successful one. So, if you are ready to start your rental property business , read on to find out all about a rental property business plan.

How can a rental property business plan help you?

A rental property business plan can help you have a clear goal, a well-defined business model, and strategies that work. It can also help you navigate smoothly through roadblocks in your journey and steer clear of costly business mistakes.

Also, putting your idea on paper makes it look more real and clear. Moreover, a business plan also comes in handy while you explain your ideas to your collaborators and investors.

All in all a business plan will help you figure out your way around obstacles through rigorous analysis and strategic planning. This brings us to our next section, how to write a business plan.

Rental Property Business Plan Outline

This is the standard rental property business plan outline which will cover all important sections that you should include in your business plan.

• Business Objectives
• Mission Statement
• Guiding Principles
• Keys to Success
• Start-Up Summary
• Location and Facilities
• Products/Services Descriptions
• Competitive Comparison
• Market Size
• Industry Participants
• Main Competitors
• Market Segments
• Market Tests
• Market Needs
• Market Trends
• Market Growth
• Positioning
• SWOT Analysis
• Strategy Pyramid
• Unique Selling Proposition (USP)
• Competitive Edge
• Positioning Statement
• Pricing Strategy
• Promotion and Advertising Strategy
• Marketing Programs
• Sales Forecast
• Sales Programs
• Exit Strategy
• Organizational Structure
• Steve Rogers
• Linda Rogers
• Management Team Gaps
• Personnel Plan
• Important Assumptions
• Start-Up Costs
• Source and Use of Funds
• Projected Profit and Loss
• Projected Cash Flow
• Projected Balance Sheet

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

After getting started with Upmetrics , you can copy this rental property business plan example into your business plan and modify the required information and download your rental property business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

How to write a rental property business plan?

Before writing a business plan, it is always good to ask yourself a few questions. It would surely make the process shorter and easier.

You should think about the following questions:

• What do you wish to achieve with your business?
• Who is your target audience?
• How would your business model work?
• What are your sources of funding?
• What would be your marketing strategy and so on?

All these questions would help you understand what you are getting yourself into. After that, you can start writing a business plan that focuses on all the different aspects of your business.

You can easily write such a plan either by using a premade template on the internet or through an online business plan software that’ll help you write a flexible and ever-changing plan.

What to include in a rental property business plan?

This section would give you a brief overview of the segments you can include in your business plan to make it a well-rounded one. They are as follows:

1. Executive Summary

The executive summary section contains a precise summary of all that your business stands for. If written well, it can help your business in getting funded. As it is mostly the only page an investor would read.

Professionals frequently suggest that this section should be written at the very end while writing your business plan, even if it is the first page. This helps you in summing up your business ideas properly.

2. Company Description

This section would consist of all the information about your business including its location, the services you offer, and your team.

It would also have information about your company’s history and its current position in the market. You can also include information about the projects you have worked on in the past.

3. Market Analysis

This is one of the chief sections of any business plan. It helps you understand what you are getting yourself into.

In this section, write down everything you can find out about the market. Include your target market, ways of reaching out to them, your market position, etc. Also, it is a good practice to include competitive analysis and take note of what your direct and indirect competitors are doing.

4. Marketing Strategy

While market analysis helps you in understanding the market, a marketing strategy helps you while getting into the market.

While formulating a marketing strategy, the most important thing is to have your target audience and market position in mind. Besides, keep in mind that your branding campaign should resonate with the client base you plan on serving.

5. Organization and management

This section includes information about the functioning aspects of your firm as well as about your team.

Include the roles and responsibilities of your team members as well as the progress they are making in their work.

If you write this section clearly and precisely, you’ll be able to identify the gaps you have in your team and your management system. This helps you in resolving those issues on time.

6. Financial Plan

This is one of the most crucial aspects of your business plan. More so in the rental property business. Planning your finances early on saves you from having financial troubles later on.

A financial plan section includes everything from your financial history, funding options, and requirements to projected cash flow and profits.

Download a sample rental property business plan

Need help writing your business plan from scratch? Here you go;  download our free rental property business plan pdf  to start.

It’s a modern business plan template specifically designed for your rental property business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Rental property business plan summary

In conclusion, a good business plan can help you have good finances, a proper marketing strategy, a well-managed company and team as well as clear business goals.

Especially, in the rental property business, planning the flow and structure of your business as well as your finances can take you a long way.

A rental property business depends highly upon well-managed finances and strategies. Planning your business is necessary to make it a good source of passive or primary income.

Moreover, it also makes the process of carrying out your business easier and smoother. So, if you are ready to start your rental property business, go ahead and start planning.

Related Posts

Party Rental Business Plan

Real Estate Investment Business Plan

400+ Business Plan Samples

How to Write Business Plan Step By Step

10 Main Components of a Business Plan

Important Location Strategy for a Business

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

How to Write a Business Plan as a Landlord

Editor's Note: This post was originally published in April 2020 and has been completely revamped and updated for accuracy and comprehensiveness.

Buying investment properties and renting them out to tenants is a great way to diversify your real estate portfolio and earn passive income. If you are considering becoming a landlord, writing a rental property business plan is vital to make your investment thoughtfully and deliberately. A well-crafted business plan can help you secure financing from lenders. A business plan demonstrates that you clearly understand your business and its potential, making you more attractive to potential lenders. Let's begin! This piece will walk you through what a rental property business plan is, why you should create one, and how to put one together.

What is a rental property business plan?

Most simply, a rental property business plan is a document that describes the following:

• You and your rental business.
• What your intentions and goals are with a property.
• Your plan for executing these goals.

Your rental property business plan will outline the strategies and goals for managing your properties.

Why should you develop a rental business plan?

Here are some reasons why you should create a rental property business plan:

• Provides a clear direction: A business plan outlines the goals and objectives of the rental property business, which helps you stay focused on achieving your vision. It also provides a roadmap for decision-making and ensures all activities align with the overall strategy.
• Helps secure financing: A business plan shows that you understand your business well, making your business more appealing to lenders.
• Identifies potential risks: A business plan identifies potential risks associated with the rental property business and provides strategies to mitigate them. This helps to avoid costly mistakes and ensures that you're well-prepared for any challenges that may arise.
• Enhances property management: A business plan includes a strategy outlining how you will manage your rental properties effectively.
• Enables monitoring and evaluation: A business plan provides performance metrics that will help you to monitor and evaluate your progress. This also allows you to identify areas for improvement and adjust your strategy accordingly.

First things first — set your business plan objectives.

Before creating your business plan, consider your specific objectives for your rental business. By setting your objectives, you're providing yourself with a target to aim for. A SMART goal incorporates all of these criteria to help focus your efforts and increase the chances of achieving your goal. This is a specific, measurable, achievable, relevant, and time-bound goal commonly used in business and project management to set and achieve goals.

The acronym SMART stands for:

• S - Specific: The objective should be clear and well-defined so everyone involved understands what they need to accomplish.
• M - Measurable: The objective should be quantifiable to measure and track progress over time.
• A - Achievable: The objective should be realistic and achievable based on available resources and the timeframe.
• R - Relevant: The objective should be relevant to your business's or project's overall mission or goals.
• T - Time-bound: The objective should have a specific deadline or timeframe for completion so you can monitor progress and make adjustments as needed.

Here are some examples of SMART goals for a rental investment business:

• Own four properties by the end of the year
• Earn $5k in rental revenue per month
• Earn $150k in rental profit by the end of year 5
• Hire a team of 4 business partners and open an office in Nashville, TN, in the next five years
• Find 15 tenants by the end of next year

You may only have one key objective or multiple, but each goal should have strategies and tactics to help achieve it.

Strategies and tactics for your SMART objectives

Let's take the relatively straightforward objective — own four properties by the end of the year. Easier said than done, right? Your strategy will be your rough game plan to achieve this goal. Here are some examples of strategies you may employ:

• Study local housing markets to find undervalued neighborhoods.
• Use hard money lending groups and meetups to help secure capital.
• Specialize in and become a master of a specific housing type (single-family homes, duplexes, apartments, townhouses, etc.)

You can then drill down each strategy into specific tactics. Here's what that looks like:

Study local housing markets to find undervalued neighborhoods:

• Study Zillow and MLS listings to see locations and figures of sales.
• Physical drive-thrus of neighborhoods to see house styles, number of For Sale signs
• Attend foreclosure auctions in different Tennessee counties
• Leverage social media to identify potential properties
• Try creative methods to find undervalued properties beyond the MLS

Use hard money lending groups and meetups to secure affordable and scalable financing:

• Join online hard money communities and see which lenders offer low rates, good terms, etc.
• Go to real estate conferences and network with lenders, wholesalers, etc.

Specialize in and become a master of a specific housing type:

Focus on 3br/2b single-family homes between 1500-2500 sq feet

How to write a rental property business plan

Now that you've thought about precisely why and how you will structure your business and execute your investment, it's time to write it! A rental property business plan should have the following components: The business plan typically includes the following elements:

• Executive Summary
• Business Description
• Market Analysis
• Marketing and Advertising
• Tenant Screening

Property Management

• Financial Projections

Risk Management

• Exit Strategy

Let's go through each of them separately.

Executive summary

The executive summary of a rental property business plan provides an overview of the key points of the plan, highlighting the most critical aspects. Here's an example of an executive summary:

[Your Business Name] is a real estate investment firm focused on acquiring and managing rental properties in [location]. The business aims to provide tenants high-quality rental properties while generating a steady income stream for investors. The rental property portfolio comprises [number] properties, including [type of properties]. These properties are located in [location], a growing market with a high demand for rental properties. The market analysis shows that rental rates in the area are stable, and the demand for rental properties is expected to increase in the coming years. The business's marketing and advertising strategies include online advertising, signage, and word-of-mouth referrals. The tenant screening process is thorough and includes income verification, credit checks, and rental history verification. The property management structure is designed to provide tenants with excellent service and to maintain the properties in excellent condition. The business works with a team of experienced property managers, maintenance staff, and contractors to ensure that the properties are well-maintained and repairs are made promptly. The financial projections for the rental property portfolio are promising, with projected revenue of [revenue] and net income of [net income] over the next [timeframe]. The risks associated with owning and managing rental properties are mitigated through careful screening of tenants, regular maintenance, and appropriate insurance coverage. Overall, [Your Business Name] is well-positioned to succeed in the rental property market in [location], thanks to its experienced team, careful management, and commitment to providing high-quality rental properties to tenants while generating a steady stream of income for investors.

Your executive summary is the Cliff Notes version of the complete business plan. Someone should be able to understand the full scope of the project just by reading this section. When writing your executive summary, assume it is the only part of your plan that someone reads. Aim for a half-page to full-page in length.

Business description

The business description section of a rental property business plan provides an overview of the company, including its mission, history, ownership structure, and management team. Here's an example of a company description section:

[Your Company Name] is a real estate investment company focused on acquiring and managing rental properties in [location]. The company was founded in [year] by [founder's name], who has [number] years of experience in the real estate industry.

Mission: Our mission is to provide high-quality rental properties to tenants while generating a steady income stream for our investors. We aim to be a trusted and reliable partner for tenants, investors, and stakeholders in our communities.

Ownership structure: [Your Company Name] is a privately held company with [number] of shareholders. The majority shareholder is [majority shareholder name], who holds [percentage] of the company's shares.

Management team: The management team of [Your Company Name] includes experienced professionals with a proven track record of success in the real estate industry. The team is led by [CEO/Managing Director's name], who has [number] years of experience in real estate investment and management. The other members of the management team include:

[Name and position]: [Brief description of their experience and role in the company] [Name and position]: [Brief description of their experience and role in the company]

Market analysis

Researching neighborhood trends can help you identify areas poised for long-term growth. This can enable you to make strategic investments that will appreciate over time, providing a stable source of income for years to come. The Market Analysis section of a rental property business plan for landlords should provide a comprehensive overview of the local rental market. Below are some key elements you should include in the Market Analysis section of your rental property business plan.

• Property Value: The value of a rental property is highly dependent on its location. By researching neighborhood trends, landlords can stay updated on changes in property values, both positive and negative. They can make informed decisions about whether to purchase, hold or sell their properties based on changes in the area.
• Rental Rates: Knowing the rental rates in a neighborhood can help landlords determine how much to charge for rent. Understanding how much other landlords charge for similar properties in the area can help a landlord price their property competitively and attract quality tenants.
• Tenant Preferences: Different neighborhoods appeal to different types of tenants. For example, families with children may prefer neighborhoods with good schools and parks, while young professionals may prefer areas with trendy restaurants and nightlife. By understanding neighborhood trends, landlords can cater to the preferences of their target tenants.
• Neighborhood Safety: Safety is a significant concern for tenants, and landlords can be held liable for any harm that befalls their tenants due to unsafe conditions on the property. Competitive landscape: There are several steps that landlords can take to research the competitive landscape of a rental market. These include identifying competitors, analyzing rental rates, researching amenities offered by competitors, and checking their online reviews.
• Growth potential: Consider external factors that may affect the rental market, such as population growth, job growth, or changes in zoning laws. This can help landlords identify potential growth opportunities in the market.

Marketing strategy

The marketing strategy section of your rental property business plan outlines how you will promote and advertise your rental properties to potential tenants. Below are some key elements to include in this section.

• Target Market: Identify the target market for rental properties, such as young professionals, families, or retirees. Describe their demographics, interests, and needs, and explain how the rental properties cater to these groups.
• Unique Selling Proposition: Identify the unique selling proposition of the rental properties, such as location, amenities, or affordability. Explain how these factors differentiate the properties from competitors in the market.
• Advertising Channels: Describe the advertising channels you'll use to promote the rental properties, such as online rental listings, social media, or local newspapers. Explain how you'll use these channels to reach the target market.
• Promotion Strategy: Describe the promotion strategy to attract tenants to the rental properties, such as discounts, referral bonuses, or move-in incentives. Explain how you'll communicate promotions to potential tenants and how they will be tracked and measured for effectiveness.
• Branding: Develop a branding strategy for the rental properties, including a logo, website, and promotional materials. Explain how the branding will reflect the unique selling proposition of the properties and how it will be used consistently across all marketing channels.
• Budget: Develop a marketing budget outlining each advertising channel's expected costs and promotion strategy. Explain how you'll track and adjust the budget as needed to ensure maximum return on investment.

Tenant screening

This section should outline the steps you or your property manager will take to evaluate potential tenants and ensure they fit your rental property well. This can ensure that your company has a thorough and fair process for evaluating potential tenants and selecting the best fit for their rental property. B elow are some critical components to include in this section.

• Criteria for Screening: Define the criteria you will use to evaluate potential tenants. This includes credit score, income, employment, criminal, and rental history.
• Application Process: Detail the application process that potential tenants will go through. This may include the application form, application fee, and required documentation such as pay stubs, rental history, and references.
• Background Checks: Describe the background checks you'll conduct on potential tenants. This may include a credit check, criminal background check, and reference checks with previous landlords.
• Approval Process: Outline the process for approving or denying a tenant application. This may include a review of the applicant's qualifications, background check results, and a decision based on the landlord's discretion.
• Fair Housing Compliance: Include a statement about compliance with fair housing laws. Landlords and property managers must ensure they do not discriminate against applicants based on protected classes such as race, color, religion, sex, national origin, disability, or familial status.

This section should outline the steps you or the property manager you have hired will take to manage the rental property effectively and ensure a positive experience for tenants. Below are some key components to include in the property management section of a rental property business plan.

• Maintenance and Repairs: Outline the process for addressing maintenance and repair issues. This may include a description of how tenants can report problems, the timeline for responding to requests, and the types of repairs that are the landlord's responsibility versus the tenant's responsibility.
• Rent Collection: Detail the process for collecting rent from tenants. This may include the due date for rent payments, late fees, and consequences for non-payment.
• Lease Agreement: Describe the lease agreement that tenants will sign. This may include the length of the lease, rent amount, security deposit, and rules and regulations for the property.
• Tenant Communications: Outline your approach to communicating with tenants. This may include regular newsletters or updates on property maintenance, a process for addressing tenant concerns, and emergency contact information.
• Compliance and Risk Management: Include a statement about compliance with regulations and risk management. This may include descriptions of insurance coverage, safety protocols, and any regulatory requirements the business must follow.

The financials section of your rental property business plan is crucial for demonstrating the business's financial feasibility and potential profitability of the investment. Let's take a look at what you can include.

• Income projections: Start by estimating the expected rental income from the property. This should be based on market rates for similar properties in the area, considering location, size, amenities, and condition. Consider any potential income streams beyond rent, such as laundry facilities or parking fees.
• Expense projections: Next, estimate the ongoing expenses associated with owning and managing the property, including mortgage payments, property taxes, insurance, utilities, maintenance and repairs, and property management fees, if applicable. Be sure to factor in seasonal or irregular expenses, such as snow removal or landscaping.
• Cash flow projections: Based on the income and expense projections, calculate the expected net cash flow for the property monthly and annually. This will give you a sense of how much income the property will likely generate after paying expenses.
• Financing plan: If you plan to finance the purchase of the property, outline your financing plan, including the loan amount, interest rate, and repayment terms. Be sure to calculate the impact of financing on your cash flow projections.
• Return on investment: Calculate the property's expected ROI based on the initial investment and projected cash flows over a specified time (e.g., five years). This will give you a sense of whether the investment will likely be profitable in the long term.
• Sensitivity analysis: Conduct sensitivity analysis to assess the potential impact of changes in key assumptions (e.g., vacancy rate, rental income, expenses) on your cash flow projections and ROI. This will help you identify potential risks and make informed decisions about the investment.

As a landlord, you must include a risk management section in your rental property business plan to address potential risks and establish strategies for mitigating them. Below are some key steps you can take to create a risk management section for your business plan.

• Identify potential risks: Identify risks associated with your rental property business. This may include risks related to property damage, tenant safety, liability, financial loss, and legal compliance.
• Assess the likelihood and impact of each risk: Once you have identified potential risks, assess the likelihood and potential impact of each risk on your rental property business. This will help you prioritize which risks to address first and determine the resources you must allocate to manage each risk.
• Establish risk management strategies: Develop a plan for managing each identified risk. This may include measures to prevent the risk from occurring, as well as steps to mitigate the impact of the risk if it does happen. For example, you may establish a routine property inspection program to identify and address maintenance issues before they become significant problems. You may also require tenants to carry renters' insurance to mitigate financial loss if they cause damage to the property.
• Review and update your risk management plan regularly: Risks can change over time, so it's essential to review and update your plan regularly. This will help you ensure that your strategies are still effective and that you are prepared to manage new risks as they arise.
• Seek professional advice: Consider seeking professional advice from a lawyer, insurance agent, or another expert to help you identify potential risks and develop effective risk management strategies. This can help you ensure your business is well-protected and minimize risk exposure.

By including a comprehensive risk management section in your rental property business plan, you can demonstrate to potential investors, lenders, and tenants that you are committed to running a safe and sustainable rental property business.

Exit strategy

An exit strategy is integral to any rental property business plan as it helps you plan for the future and maximize your ROI. You most likely plan on renting out your property for a long or indefinite time. If you have a shorter or more definite timeline, like renting it out for ten years and then selling it, mention it here. Should your property go vacant for a long time, or economic circumstances, cause rent prices to fall dramatically, maintaining your property may no longer be sustainable. You should have a plan, or at least a framework, to decide what to do if this happens. Otherwise, your exit strategy should be your backup plan if things don't go as planned.

Final thoughts

Creating a comprehensive rental property business plan provides you with a clear direction for your business, helps secure financing, identifies potential risks, enhances property management, and enables monitoring and evaluation of performance. A business plan is valuable for landlords who want to run a successful rental property business.

Start your next success story today. Our simple and fast process makes it easy.

Related articles.

The above is provided as a convenience and for informational purposes only; it does not constitute an endorsement or an approval by Kiavi of any of the products, services or opinions of the corporation or organization or individual. The information provided does not, and is not intended to, constitute legal, tax, or investment advice. Kiavi bears no responsibility for the accuracy, legality, or content of any external content sources.

How to start and operate an apartment rental business

The United States apartment rental industry is booming! The market size of this specific type has grown 1% per year on average between 2017 and 2022. By 2023, it’s projected that revenue will reach $229 billion- which means there are plenty more opportunities for those looking to get into the rental property business or buy their first investment property unit as well!!

So, if you’re looking for a new business idea , consider starting an apartment rental business. This is a great opportunity to enter the housing market, and there are several things you need to do to get started. This article will discuss the basics of starting and operating an apartment rental business. We’ll also cover important topics such as licensing and insurance. So if you’re ready to get started, keep reading!

Before buying or leasing a property, it’s important to do your due diligence. This will help you map out the important steps you need to take to get your business up and running. It will also give you an idea of what expenses you’ll need to cover and how much revenue you can expect to generate.

• Understand what you’re getting into- The first step is to understand the ins and outs of the apartment rental industry. This includes learning about the cap rate, NOI (net operating income), and other key financial concepts that will be important when making investment decisions.
• Research the local market and find out what people are looking for in an apartment.
• It’s also important to inspect the property thoroughly before making any decisions. This includes checking for potential damage, such as water leaks or mold.
• It’s also a good idea to have a professional appraiser inspect the property to determine its value. This will help you set a fair price for rent and avoid overpaying for a property.
• When you are expanding your business, you might need to find suitable office space. This can be challenging, especially if you’re on a tight budget. But it’s important to have a dedicated space for your business, even if it’s just a small office or studio apartment.
• You’ll also need to factor in mortgage payments if you plan to buy a property. And if you’re renting, you’ll need to budget for utilities and property taxes .
• Finally, you’ll need to set aside money for marketing and advertising. This is important to get the word out about your business and attract potential customers.

A business plan covering all of these aspects will help you get started on the right foot.

Decide if you want to be a property manager or an owner

One of the first things you need to decide when starting an apartment rental business is whether you want to be a property manager or an owner. Each option has pros and cons, so it’s important to weigh your options carefully before making a decision.

• If you decide to manage your rental property yourself, you will be responsible for finding and screening tenants, collecting rent, handling maintenance and repair issues, and dealing with problem tenants. This can be a lot of work, but it can also be very rewarding because you will save the money that a manager can charge you for these tasks.
• If you decide to be just the owner, you need to hire a property management company to take care of all operating tasks. You have to dedicate a portion of your monthly income to the managing company, but this also means you would have a lot of time to spend on market research, buying more rental units, and expanding your business.

So, which option is right for you? Of course, only you can decide that. But, whichever option you choose, there are some things you need to keep in mind to be successful.

Establish a good relationship with your local mortgage lender

As an apartment rental business owner, you’ll need to establish a good relationship with your local mortgage lender. This is important because you’ll need financing for your rental properties. A good relationship with your lender will help you get the best interest rates and terms for your loans.

It’s also important to have a good relationship with your lender because you’ll need to be able to refinance your properties when necessary. For example, if you’re trying to buy a new property but don’t have enough cash, you may need to refinance one of your existing properties to get the cash you need.

Get to know your local real estate market.

As a real estate investor, getting to know your local real estate market is important. This will help you find the right properties to purchase. In addition, you’ll need to know about things like median rental prices, vacancy rates, and other factors that affect the demand for rentals in your area.

You can learn about your local real estate market by reading articles, talking to other landlords and property managers, and attending local real estate events. In addition, a trusted real estate agent can give you the upper hand as you start to look for properties.

Register your business

You need to register your business with the state. This is typically done through the Secretary of State’s office. You will need to fill out a form and pay a filing fee. The form will ask for basic information about your business, such as the business name, address, and contact information. You will also need to provide a description of the business.

After your business is registered, you will need to get a business license.

Get a residential license.

In addition to registering your business with the state, you will also need to obtain a business license from the city or county where your business is located. The process for obtaining a business license varies from one location to another, but it typically involves filling out an application and paying a fee.

If you plan to have apartments in more than one city or county, you will need to obtain a business license for each one.

Check with your local zoning laws.

Before renting out apartments, you must ensure that doing so is allowed in your area. Zoning laws vary from location to location, and some areas do not allow businesses to operate in residential areas.

If you’re unsure whether or not you are allowed to rent out apartments in your area, you can check with your local zoning office. They will be able to tell you what the laws are and whether or not you need to obtain a special permit to do business.

Get insurance

Another important thing to do when you start an apartment rental business is to get insurance . This will protect you in case something happens to your property or if one of your tenants gets hurt while on the premises.

There are a few different types of insurance you can get for your business, so you’ll need to talk to an insurance agent to figure out which kind is right for you.

Find the right property.

Of course, you will also need to find a property you can rent. There are a few different ways to go about this. You can either buy an already existing apartment or convert single-family homes into apartment complexes.

If you decide to buy an existing apartment building, you will need to ensure that it is up to code and meets all the necessary safety requirements.

You will also need to ensure that the building is in a good location and reasonably priced. It’s fine to buy apartments in big rental buildings, but you don’t want to compete with corporate housing complexes.

If you decide to convert a residential property into an apartment complex, you will need to make sure that the property is zoned for commercial property. You will also need the necessary permits and approval from the city or county.

Market your business

Once you have everything set up, you will need to market your business. There are a few different ways to do this. You can put up signs in the area, hand out flyers, or take out ads in the local newspapers. You can also list your business in online directories or on classified websites.

A professional approach to a good marketing strategy is by knowing your market. Do your research to see who are your potential customers.

Are you more interested in long-term tenants with fewer challenges, or would you like to attract short-term renters willing to pay more like business travelers?

Negotiate and sign leases with tenants

The first step in starting your own apartment rental business is to find tenants. You’ll need to negotiate and sign leases with them, which will outline the terms of their rental agreement. Be sure to review the lease carefully before signing it, as it will be binding on both parties.

If you already have a tenant, it’s always better to negotiate a rate increase with your tenants before looking for new ones. This is because it’s easier and cheaper than finding a replacement tenant while also avoiding the high cost of turnover that comes from having many empty apartments or rooms on your property at any given time.

You can use a few tricks to get your tenants into negotiating and signing new leases. First, make sure the rent is fair for both parties. So it doesn’t matter if you’re renewing or starting with someone new; chances are that once they’ve seen what kind of place this truly was in terms of location and amenities, then negotiations will start happening on behalf of all involved! You should also remember not only how important good communication is between oneself as well other involved parties such as cleaners/handlers etc., but especially during talks surrounding any sort of agreement like an increase from $500-$550 per month ($10 extra), because sometimes these little things add up quickly if not kept in mind throughout the entirety of the conversation!

Maintain the property and handle repairs/maintenance as needed

When you start and operate an apartment rental business, you need to maintain the property and handle repairs/maintenance as needed. This includes regularly scheduled cleaning and upkeep, as well as responding to tenant requests for repairs promptly. You also need to be prepared for larger-scale projects like repainting the exterior or repairing the roof, as well as any emergency repairs that may come up. If you need some temporary staging furniture , look for your local staging rental company . This way, you don’t need to buy expensive items that you just need for a short-term tenant.

Having a good relationship with a local maintenance company can be helpful, as they can often provide discounts for regular work. You should also have a budget set aside each month for unexpected repairs. By being proactive about maintaining your property, you can avoid costly surprises down the road.

Collect payments and provide customer service

When you own an apartment complex, you are responsible for collecting the rent. This can be done in person, by mail, or online.

But if your place is maintained by a property management company (Or individual manager), you don’t need to be worried about collecting the fees. The company will take payments and deposit them into your account. You can also set up an automatic payment system, where the money is withdrawn from the tenant’s bank account and deposited into yours on a certain day each month.

How to manage your finances and keep track of expenses

Starting an apartment rental business can be a great way to earn extra income, but it’s important to keep track of your cash flow and finances. Here are some tips for managing your finances and keeping track of expenses:

• Create a budget for your apartment rental business. This will help you track your rental income and expenses to see where your money is going.
• Keep track of all of your expenses, including rent, utilities, advertising, and repairs. This will help you keep tabs on how much money you’re spending each month.
• Make sure to set aside money for taxes. You’ll need to pay taxes on your income, so it’s important to save up for this. Talk to your accountant about tax deduction opportunities.
• Keep track of your tenant’s payments and security deposits. This will help you stay organized and ensure that you’re getting paid on time.
• Have a separate bank account for your apartment rental business. This will help you keep track of your finances and avoid mixing personal and business expenses.
• It’s also important to save a portion of your income in an emergency fund in case repairs are needed, you have to evict a tenant, or you are just facing an economic downturn.
• If you have a large inventory, then property rental management software makes your life easier.

Evict tenants who are not following the lease agreement

If your tenant is not following the terms of their lease agreement, you may need to evict them from your property. The eviction process can be complicated, so it’s important to understand your state’s laws and procedures before taking action. First, talk to your lawyer to know the general rules and explore the best ways to tackle this problem.

If you decide to proceed with an eviction, you’ll need to serve your tenant with a notice of eviction. This notice will state the reason for the eviction and give your tenant a specific amount of time to remedy the issue or move out of the property. If your tenant does not correct the issue or move out within the specified time frame, you can file for eviction with your local court.

Once you’ve filed for an eviction, the court will set a hearing date. At the hearing, both you and your tenant will have the opportunity to present your case. If the judge rules in your favor, they will issue an eviction order. This order will give your tenant a specific amount of time to vacate the property.

If your tenant still does not vacate the property after the eviction order has been issued, you can hire a professional to physically remove them from the premises. This process should only be used as a last resort, as it can be costly and time-consuming.

The eviction process can be complicated, so it’s important to understand your state’s laws and procedures before taking any action.

Legal considerations when running an apartment rental business

As a business owner, it’s important to be aware of the legal considerations when running an apartment rental business. Here are some things to keep in mind:

Zoning laws: Make sure you are familiar with the zoning laws in your area and obtain the proper permits before starting your business.

Fair housing laws: Be familiar with federal, state, and local fair housing laws. This includes understanding what types of discrimination are prohibited.

Lease agreements: Make sure you have well-written agreements that protect both you and your customers. Be clear about expectations, rules, and regulations.

Safety: Take measures to ensure the safety of your tenants. This includes things like maintaining the property in a safe and clean condition, having adequate lighting, and providing security features like deadbolts and security cameras.

Insurance: Make sure you have the proper insurance coverage for your business. This includes liability insurance in case someone is injured on your property.

Always keep yourself updated about new rules and regulations that may affect your business. By doing so, you can avoid any legal problems down the road.

Tips for maintaining a good relationship with your tenants

When you’re a landlord, it’s important to maintain good relationships with your tenants. After all, they are the ones who are renting your units and keeping your business running.

1. Be responsive to their needs.

Tenants want to know that their landlord is responsive to their needs. If they have a problem with their unit, they want to know that you’ll be there to fix it in a timely manner. If you’re not responsive, they will start to feel like they’re not a priority and may look for another place to live.

2. Be fair.

They want to know that they’re being treated fairly. If you’re constantly changing the rules or increasing rent without notice, they will feel like they’re being taken advantage of. As the apartment owner, it’s important to be consistent and transparent with your tenants to maintain a good relationship.

3. Communicate often.

Tenants want to know what’s going on with their rental property. If there are any changes or repairs that need to be made, they should be the first to know. Keeping them in the loop will help them feel like they’re a part of the decision-making process and not just an afterthought.

4. Be understanding.

Tenants are human beings, and things happen. If a tenant is late on a payment or needs to break their lease, try to be understanding. Work with them to find a solution that works for both of you. Showing them that you’re willing to work with them will go a long way in maintaining a good relationship.

5. Be available.

Tenants should be able to reach you when they need to. If you’re constantly unavailable or hard to get ahold of, they will start to feel like you don’t care about their needs. Make sure you’re accessible and easy to reach when someone needs you.

Following these tips will help you maintain a good relationship with your tenants. Remember, happy customers, are crucial to a successful rental business .

Running an apartment rental business can be a great way to earn some passive income and provide housing for people in your community. However, there are a few legal considerations to keep in mind. Be sure to familiarize yourself with zoning laws, fair housing laws, and lease agreements. You should also take measures to ensure the safety of your tenants and have adequate insurance coverage. By following these tips, you can avoid any legal problems and maintain a good relationship with your tenants.

Do you have any other tips for running an apartment rental business? Share your thoughts. Send us a message, and we will try to answer your concerns as soon as possible.

• Coaching Team
• Investor Tools
• Student Success
• Real Estate Investing Strategies
• Real Estate Business
• Real Estate Markets
• Real Estate Financing
• REITs & Stock Investing

How To Start A Rental Property Business Like A Pro

What is a rental property business?

Starting a rental property business

Writing a business plan

Is a rental property business a good investment?

As Antoine de Saint-Exupery once said, “A goal without a plan is just a wish.” Consequently, the best plans have developed a reputation for helping people in every industry realize their own goals, no matter how lofty they may be. There literally isn’t a single professional who couldn’t benefit more from a well-crafted strategy, and real estate investors are no exception. When learning how to start a rental property business , buy-and-hold investors in particular stand to improve their long term outlook by establishing a rental property business plan.

A proven rental property business plan can help layout the systems and benchmarks investors need to realize success at a higher level. That said, only one question remains: what does a rental property business plan look like?

If you are interested in starting a rental property business, there are several valuable lessons to take away from experience. Meanwhile, here’s a guide for developing a bullet-proof rental property business plan; it may be just what you have been waiting for.

On the FortuneBuilders Real Estate Investing Show , join our host, Jeffrey Rutkowski, as he talks to Gregg Cohen, the Co-Founder of JWB Real Estate Capital, on the subject of passive income and rental properties. Listen to the podcast here:

What Is A Rental Property Business?

A rental property business is a venture through which an investor will purchase and manage one or more income-producing properties. These properties can have one or more units leased out to tenants in exchange for monthly rental fees. Investors can have an effective rental plan without directly managing these properties; property management companies can be hired to carry out the duties often associated with landlords, such as rent collection and maintenance.

Is My Rental Property A Business?

Renting a house may be considered a business endeavor, depending on who you ask. This may seem like a controversial question, and there are at least two answers to consider. From a financial standpoint, renting a residential property may result in passive income. It is important to note that investors do not have to pay self-employment taxes when reporting their rental properties. Therefore, many would argue that owning a rental property is not considered a “business,” specifically in the lens of tax filing. However, from a career standpoint, many individuals live on passive income derived from their rental property companies; in this lens, renting a house can be considered a business. It’s entirely possible to manage a rental property portfolio as a business. Still, those with a single rental property may not need to start a company to collect passive income. It’s only once the portfolio starts to grow that turning the practice of renting into a business becomes more important.

How To Start A Rental Property Business

Learning how to start a rental property business isn’t all that different from just about every other entrepreneurial endeavor. Investors need to identify several key elements before getting started; that way, they can start their business on a solid foundation. Here are some of the most important steps to consider when drafting a rental property business plan and becoming a real estate entrepreneur:

Join a local REI club and start networking

Pick a niche and choose your rental property market

Figure out the proper financing and secure it

Conduct the appropriate research and hire a manager

Implement systems to improve efficiency

Manage the properties and scale the business at a sustainable pace

1. Join A Real Estate Investor Club

Joining a local real estate investing club or association provides networking opportunities, not the least of which may actually help rental property investors find a partner—or perhaps anyone else who may help them further their rental property business plan. Nathan Hughes at DiggityMarketing suggests that “investors need to identify various factors before entering the rental property business. Investors should join some real estate investors clubs as a beginner”. There’s absolutely no reason to think new investors, specifically aspiring rental property owners, can’t find a helpful hand at a real estate investor club. These types of meet-ups are specifically designed to help their attendees, and there’s always someone willing to lend a hand. At the very least, investors will gain insight into local professionals who are most likely already doing the one thing they want to do.

2. Pick A Niche & Choose A Market

Determining where to invest can often be more important to investors than how much capital or experience they bring to the table. After all, the golden rule of real estate persists: location, location, location. There is perhaps no more influential factor to a rental property investor’s success than the location in which they choose to invest. The location will determine everything from demand and price, not to mention the property’s long-term potential. Therefore, a truly great rental property business plan will want to make sure it answers these questions and many more like them:

How distant a market am I willing to invest in?

Do I have a team in place to handle the day-to-day, or will I have to commute back-and-forth?

How much will commute and market research cost me?

How stable and diverse is the economy in a market? Are there various business sectors that can help keep jobs and businesses? Is there one main employer?

What’s the average market price for property acquisition?

What’s the average rental price?

No rule says investors need to live in the markets they invest in, but there is no excuse for neglecting to mind due diligence and research the local housing market. To invest successfully, investors need to know every detail about a specific area, not to mention the specific niche they intend to serve.

Jordon Scrinko, the Founder & Marketing Director of Precondo states that “Investors’ decisions on where to invest are frequently more significant than their capital or experience. After all, when it comes to real estate, location is the most important. The area in which a rental property owner chooses to invest is possibly the most important aspect in determining their success”.

If for nothing else, investors need to know their renters just as much as the area they are investing in. Picking a niche, not unlike focusing on college housing or single-family homes, is the easiest way to target a specific audience. Therefore, at this time, rental property investors should decide who they will serve; only then will they be able to tailor their rental property business plan to see their audience’s needs.

3. Figure Out Financing

Securing financing is probably the biggest hurdle rental property investors face. However, financing a real estate deal isn’t nearly as hard as many new investors make it out to be. As it turns out, there are countless lenders just waiting for an opportunity to give savvy investors the money they need to invest in real estate. Like institutionalized banks, today’s real estate investors have access to more funding sources outside of traditional sources than ever before. Private money lenders and hard money lenders, in particular, have become synonymous with the best ways to secure funding and are as willing to work with investors as investors are eager to work with lenders.

These “alternative” sources tend to coincide with higher interest payments (often three to four times higher than traditional banks), but the added cost is well worth it. In exchange for their higher rates, investors not only receive the money they need to complete a deal, but they also receive it a lot faster than they would if they went through a bank. Whereas banks can take upwards of a few months to distribute funds, alternative lenders can have the money in investors’ hands in as little as a few days—if not hours.

It is also important to note that securing financing should be done before even looking for a home. That way, the investor will know exactly how much home they can afford and which investments are worth pursuing further.

4. Conduct Research & Hire A Property Manager

Becoming a landlord means investors will be responsible for maintaining the appearance and function of the rental property. However, whether or not the investor is a handyman is a moot point, as hiring a property manager is highly recommended. While it helps to know everything about a subject property, enlisting a third-party property manager’s services is an essential step in a rental property business plan. Through their help, investors may expand their portfolio without adding on countless hours of work. If for nothing else, a property manager will take care of everything. From finding tenants to collecting rent, property managers will see to it that everything is covered. Meanwhile, the investor is free to add more assets to their portfolio and increase their passive income cash flow.

5. Systemize

There are many rental plan options for landlords, such as specializing in low-income neighborhoods or university towns. Alternatively, they can choose to specialize in higher-income, urban neighborhoods. Different strategies require different skill sets, so landlords may find better success if they pick a niche in which they specialize. However, landlords will need to set up a system for running applications, credit, and background checks regardless of the niche. Adding proven systems to a rental property business plan is the surest way to make success habitual. Therefore, investors will need to create a system for every single process associated with rental property investing. That way, there will always be an appropriate course of action, regardless of the situation. Property managers, for that matter, make it a lot easier to implement systems.

6. Manage The Properties

Managing a rental property is about far more than just hiring a property manager; it’s about figuring out exactly what systems will be put in place to keep the properties in good shape and the cash flowing in. This means answering queries like:

Are you going to be a landlord? (Or will you hire a property manager?)

Who will find and select tenants?

Will you perform repairs to maintain the property? (Or hire a contractor?)

Who will perform yard maintenance and other duties?

Your answers will depend on your budget and available time. The key is to use your rental property business plan to map out all management systems beforehand and ensure no last-minute surprises.

Why Write A Business Plan

A well-crafted business plan will help in more ways than one as you learn to navigate the real estate industry. You can establish a clear framework of your goals and overall mission by writing a business plan. It should also include the reason why you want to start investing. This will ensure you remain focused as you make investment decisions and eventually grow your business. Think of a business plan as a roadmap for your future.

A business plan is also highly useful when speaking to potential lenders, designing marketing campaigns, and hiring new employees. These tasks will be made easier if you have a clear outline of what your business does (and how). For example, when you begin raising funds for your first deal, you will likely need to present your business goals to potential investors. A business plan can help take the pressure off — as the information will already be written down. If you are even slightly considering opening a rental real estate business, learning how to write a business plan is a great first step.

How To Write A Rental Property Business Plan

Starting a rental property business is one thing, but learning how to write a rental property business plan is entirely different. While the two sound similar, the latter is critical to making the former even stronger. At the very least, knowing how to start a rental property business must come before actually starting one. As a result, investors will need to familiarize themselves with the most important steps first:

Determine a vision and write a mission statement

Set passive income and business goals

Build a team structure that is conducive to success

Gain a high-level overview perspective of the company as a whole

Develop marketing systems and funnels tailored to a specific audience

1. Vision & Mission

A truly great rental property business plan must emphasize one thing above everything else: the investor’s vision or mission. What an investor hopes to achieve by investing in real estate may simultaneously serve as motivation and a guide when times are less than ideal. Therefore, investors must take a minute to think about why they are investing. Is it to retire comfortably? Is it to spend more time with family and friends? Is it both of these things? Knowing their “why” will help investors build out a sound business strategy, one that gets them closer to their goals with every investment. Consequently, those without a mission won’t know what direction to head, which doesn’t bode well for any rental property business.

2. Passive Income Goals

While closely related to one’s own vision or mission, passive income goals identify how much cash flow will be necessary to satiate investors’ appetites. That said, passive income goals should help investors meet their own mission statement. Likewise, if an investor wants to retire comfortably, they will need to set their passive income goals high enough to facilitate their desired retirement. While everyone’s passive income goals will be different, a general rule of thumb accounts for how much cash flow will be necessary to maintain their preferred lifestyle.

Remember, goals should be realistic and directly related to the reason someone wants to invest. Seeing overly ambitious goals can deter many investors from progressing, so the goals must be achievable. The sense of accomplishment developed from realizing a goal is, oftentimes, a powerful motivator.

Determining passive income goals will also help answer the most important question of them all: what type of rental property will I focus on? Residential? Commercial? Multi-family? Start from the end and work backward for better results; it’s the best and most efficient way to build a business.

3. Structure

Starting a rental property business may lead many investors to hire a team. After all, it’s true what they say: many hands make light work. The more qualified individuals investors have worked towards a common goal, the more likely they are to realize success. Not only that but hiring a competent real estate team is simply one more step towards investors removing themselves from the equation and earning more passive income. That said, it’s not enough to hire just anyone; the employees need to bring something new to the table. Investors need to hire a team that complements their skills—not that replicates them. That way, the team structure is more well-rounded and capable of accomplishing more tasks.

4. High-Level Overview

Investors need to look beyond the prospects of a single investment property and towards the potential of an entire portfolio. While a single home can produce encouraging cash flow levels, an entire portfolio can help investors realize financial freedom. Therefore, it’s important not to forget the “bigger picture.” Sure, start with a single home, but plans should inherently be scalable. When writing a rental property business plan, see that everything can be expanded to include future growth.

5. Marketing

Buying a rental property is just the first step on a passive income investing journey. At some point, investors need to figure out how to find tenants to bring in cash flow. More often than not, investors will rely on their property managers to fill vacancies. However, in the event an investor neglects to hire a property manager, there are various ways to find tenants, not the least of which include:

Rental websites

Social media

Print media/newspaper

Local bulletin boards

Local Realtors

Word-of-mouth marketing

Direct mail campaigns

Previous renters

Is A Rental Property Business A Good Investment?

Investors will know if a rental property is a good investment if their net cash flow remains consistently positive. Seasoned real estate investors know that to have a solid rental plan and business, they must first mind their due diligence and ensure that a rental property is indeed a good investment. There are several measurements available to help investors get an idea of the profit-making potential for a property. Make use of 10 real estate calculators that are helpful for any type of real estate investor.

Features of Successful Rental Properties

You don’t have to reinvent the wheel to be successful. Many successful rental properties can serve as a model for your business. Here are some distinct features of profitable rental properties:

Location: Real estate is always about location. The location of your rental property will be a major determinant of the type of tenants you will attract. For example, if you purchase a rental property at the edge of a university, you’ll naturally get applications from many college students. Consider the neighborhood and how it could influence your tenant profile, behavior, income, and vacancies.

Taxes: The location will also influence the property taxes that you end up paying. High property taxes may be well-worth it if your property is located in a great area that attracts high-paying tenants. However, property taxes could be a burden if your financials don’t make sense. Find out your property tax rate by contacting the local assessor’s office.

Schools: The ratings of local schools will help indicate what type of tenants you’ll attract. Rental properties near distinguished school systems will help draw in families willing to pay higher rental rates.

Safety: No one wants to walk home while constantly checking over their shoulder, or living in fear that their car will get broken into. Check local crime statistics and pay attention to trends. A reg flag could be a stead increase in criminal activity, even if it’s in a neighborhood that was known to be safe in the past.

Employment: A hot job market can help draw in larger groups of tenants, thus creating a healthy demand for your property. This could bring in benefits such as higher rental rates and lower vacancy rates. Growing employment opportunities can also boost your local economy and local amenities.

Local amenities: Tenants are constantly looking to balance rental rates with quality and easy of life. If your rental property is located near public transit systems, shopping, restaurants, gyms, and entertainment, you may find yourself having to field competitive offers from many tenants.

Economy: The local economy and horizon of industrial developments can also be a good indicator of rental property performance in a given area. The resulting improvement of local infrastructure could vastly improve the neighborhood and tenant pool. However, watch out for noisy construction that could hurt rental rates temporarily, plus new housing developments that could put a strain in competition.

Rental rates: Be sure to research a local neighborhoods average rental rate. This number can help you conduct a financial analysis to determine whether owning a rental property in the area would be feasible. Be sure to factor in costs such as property taxes, maintenance, repairs, and mortgage payments.

Vacancy rates: If you notice that the neighborhood has an abnormally high number of listings, it could signal that demand is low and vacancy rates are up. You may not want to invest in an area that is on the decline.

How To Determine Rent

Rent can typically be determined by analyzing other properties in the area. Start by reviewing the average rental rates, and then look at similar units to see what they go for. Pay attention to properties with the same number of bedrooms, bathrooms, and amenities. This will give the best idea of what you can charge.

Another approach is to take your monthly loan repayment as a baseline, and raise the rate to cover maintenance and repairs. Maintenance costs can vary significantly, so again pay attention to the typical market. If your rental property is in a college town, you may want extra room for maintenance. However, if you already know you are renting to a tenant you know you may be able to leave less room for repairs.

The final number should stay in the range of other properties in the area. However, they may be some wiggle room to decide exactly where to land for your own property. Just remember: charge too much and you risk vacancies, charge too little and you lose out on valuable income. If you want to learn more about determining rent , be sure to read our guide.

Confidence isn’t simply a positive mood based on affirmations and “feel-good” mantras. Confidence, according to Webster’s Dictionary, is the “state of feeling certain about something.” As you learn how to start a rental property business , there may be no greater confidence-booster than a business plan that comes to fruition. By mapping out your precise goals—and the systems you’ll employ to achieve them—you’ll find wealth-building objectives more attainable than you ever thought possible.

Click the banner below to take a 90-minute online training class and get started learning how to invest in today’s real estate market!

Guide to Portfolio Building

Starting and growing a real estate portfolio the right way, how to start a real estate business in 10 steps [updated 2024], investor's guide to the real estate contingency contract.

Rental Property Business Plan

A rental property business is perfect for anyone who wants an easy way into the world of business ownership. You simply need a house or an apartment building to rent, and a solid business plan as a ticket to the industry. Of course, preparation is always the key to success. If you really want to make money by investing in a property, you first need to have a solid plan on how to make it work. Otherwise, your future investment will not be any different to throwing your money and hoping it will multiply and come back to you. You may also see  real estate investor marketing plan examples .

Planning will involve analyzing your goals as an investor and your goals for the investment property. Are you doing this to have a steady stream of income, or because you have an unused property at your disposal and you want to make the best out of it? Perhaps it’s because you’re simply bored and tenants would help create a noisy environment for you?

11+ Rental Property Business Plan Examples

Rental property business plan template.

• Google Docs
• Editable PDF

Size: A4, US

Rental Property Business Plan Example

Size: 90 KB

Sample Rental Property Business Plan

Size: 125 KB

Real Property Business Plan Document Sample

Size: 420 KB

Sample Rental Business Plan

Size: 89 KB

Developing a Basic Marketing Business Plan

Size: 66 KB

Business Plan Sample Document

Size: 202 KB

Sample Real Estate Business Proposal

Size: 56 KB

Sample Single-Paged Business Plan

Apartment Rental Business Plan

Size: 489 KB

Basic Business Plan for Building Your Business

Size: 160 KB

CREH Business Plan for Residential Property Business

Size: 115 KB

Nine Questions that can help you Develop and Focus your Plan

Whatever the reason may be, there are certain questions you can ask yourself to help you put together a strategy for a long-term success. These questions will help you focus by answering the  who, what, when, where, why,  and how of starting a business. You may also see  rental inventory examples .

Unfortunately for you, you can’t skip this part since there is no cookie cutter for starting a business. Each one of us will have different goals and objectives when investing in real estate , which means that we can’t simply follow other people’s footsteps. We need to make our own. The secret lies in defining your personal objectives and then developing specific strategies and plans of action to meet them. You may also see  real estate strategic plan examples .

You can start by asking yourself how you can make money through real estate, and deciding how much  exactly  it is that you want to earn per month. However, to be more specific, here are nine questions that can help you develop and focus your plan:

1. What is your goal as a property investor?

You need to decide exactly how you are planning to earn money as a property investor so that we can start focusing all of our efforts toward that goal. Is being a landlord a side job, or do you want to quit your day job to do this full-time? Do you want to make a quick profit by selling the house instead? Or do you want to buy and hold a property for capital appreciation and to make passive income each month?

Whatever your answer to this question is, it will help you understand the course you will take. It will identify the next big decisions you will be making, each one of them relevant to achieving your goal. You may also see  real estate sales plan examples .

2. Do you understand the different types of investment properties?

There are many different ways to invest in real estate. Are you sure you are aware of your choices? Rental properties are a great choice. It offers you a steady source of income without compromising your ownership of the building; however, there are also other choices at your disposal. You may also see  self-catering business plan examples .

Before you make any permanent decisions, make sure that you’ve gone through all of your choices and equally considered each one so that you can choose the one or two that are most in line with your goals as a person and a future businessman, with your finances, and even with your personality type.

By conducting a thorough research, you may learn more about the industry that you are getting yourself into. Make sure you’ve chosen, and that you’ve chosen well. After all, you’ll be stuck with your business for a long time. You may also see company plan examples .

3. Where will the property be located compared to your current home?

Decide how far away you are willing to have the property, especially if you are yet to purchase the real estate. Take costs into consideration. How much money will you need for transportation from your house to your rental property? How much gas will you consume? Will you need a bus, train, or plane ticket to get there?

The opportunity cost associated with travel time can be considered lost productivity, so this early on, start calculating how much time you can lose. Some investors make the mistake of investing in a property that is too far from where they live. If you want to be a hands-on owner, proximity will matter. You may also see  apartment marketing plan examples .

4. What will it cost?

Of course, we need to think about the initial investment . How much exactly is it? If you don’t have enough money on your own for it, how will you afford it? How much monthly expenses do you think you will have because of it? Are you being realistic with your numbers? Make sure that you are, otherwise, you will end up with a crunch in your numbers when the actual paying comes. You may also see  commercial real estate marketing plan examples .

Mortgage payment, monthly maintenance, taxes, and insurance are just some of the bills you need to prepare for. You should also consider having a reserve account from which you can take funds to cover emergency repairs and unforeseen vacancies in your rental property.

Anticipate the exact amount of monthly income you will have. This means that you need to foresee the vacancy rate in the area where your rental property is located. You also need to calculate how much you can charge for the rent. You may also see risk management examples .

5. How will you market your property?

This one can be a little tricky. Once you have the numbers set and waiting, the next thing you will have to do is to find tenants whose monthly rent you will need to realize the numbers you’ve predicted. Think: will you be posting advertisements online? Will you use a realtor? Is your property appealing enough to prospective tenants?

6. How will you manage the property?

Do you have enough time in your hands to become the landlord, or will you hire a property manager? If so, you will need to research for management companies or interview superintendents to find out how much they will charge for that so you can add it to your expenses. You may also see budget action plan examples .

But before deciding, you must remember that the upkeep of your property is your obligation. All these preparations, all these planning are all for nothing if you will only leave the welfare of your property in the hands of unprofessional strangers who are not interested in doing what’s best for your property. You still need to have a say in it to make sure that your rental property will be maintained. You may also see property survey examples .

7. How will you manage tenants?

What will you require from your tenants as they move in? How much will you charge for the security deposit ? Landlords usually charge on to one and a half month’s rent. Will you apply the same rule? How will you select the right tenants? After all, you just can’t have  anyone living in your property, can you? Will you run a credit check on prospective tenants, or will you choose to give them all the benefit of the doubt?

Do you have all of the proper legal forms such as the lease, rental application, or the notice to quit, or will all of this be conducted without that sort of formality? Do you understand what fair housing is? Do you understand how to evict a tenant? Will you make your property pet-friendly, or are these cute little creatures banned from it?

Being a landlord is not limited to having a property, renting it, and then collecting the money at the end of the month. There are legal preparations that need your attention and documents you need to have. You will be responsible for an entire inhabited building. Make sure you are ready for that responsibility. You may also see  wholesale real estate marketing plan examples .

8. How will you maintain the property?

Of course, you can’t possibly place an immaculate, beautiful building up for renting only to give it up to neglect after a year or so. You constantly need to think about remodeling, renovations, and the basic cleaning maintenance. Think: will you hire a contractor for that, or will you do the repairs yourself?

How will you take care of yard maintenance such as mowing the lawn and shoveling snow? What about the general appearance of the place? These are important things to consider since you don’t want your tenants to end their contract with you just because you’ve allowed the place to look shabby. You may also see free business plan examples .

9. Do you have a plan if your investment fails?

We don’t want to entertain the thought of failure when the business hasn’t even started yet, but it’s a possibility we can’t shake off. Do you have an exit strategy should the worse happen? And should  that  exit strategy end, do you have another one?

Building Your Business Plan

The trick is not only to  build your business plan but also to accomplish everything in it. Here are some exercises you can do to document everything from your long-term vision to your day-to-day tasks.

Ask yourself, if it was a perfect world, where would you be in five years? What does a perfect day look like to you? Your vision can be something as realistic as paying off your house, or it could be something as absurd and far-fetch as earning $500,000 doing what you love. Understand what you want to make happen. You may also see importance of business plan examples .

What is your personal mission? What are you trying to achieve for yourself? It could be to gain financial freedom through investing in a real estate property , or it could be educating the world on the different ways to finance real estate. Your mission is the thought, the idea of achieving something that can give you a sense of success and accomplishment. You may also see business plan outline examples .

3. Objectives

Try to create measurable short- and long-term goals that will help you calculate and measure your success along the way. Start with something small like reaching $10,000 total revenue by the end of a year, or ending it with 3 solid lending partners. Create benchmarks and tiny milestones to show yourself that you are actually achieving something, that you are getting somewhere. You may also see  advertising and marketing business plan examples .

4. Strategies

Identify how you will reach these objectives. Will you do it by networking with other businessmen and cultivating relationships with people who can help you in your journey? What about getting referrals from other real estate investors? Or are you planning on simply working hard, lone wolf style? Whatever it may be, make sure you know how to proceed with this. You may also see  annual plan examples .

5. High-level plans

High-level plans will help you create a road map for implementing your strategies and achieving your objectives. Although technically, your business plan is a road map in itself, high-level plans will bring more concentration into your every step.

6. Daily plans

Ideally, you will break down your high-level plans into daily plans so that every day, you will be working toward your long-term goals. It’s easy to push aside your plans thinking, “I’ll do it later,” but we all know where  that attitude can get us. If you work for at least 15 minutes a day on a project, your plans will accelerate more than you think. You may also see  network marketing business plan examples .

How to Be Successful in Your Rental Property Business

If you are in the rental property industry or you’re planning to be, you already have one sound advantage: you own an asset that can help you generate income, as opposed to having assets that mostly yield to expenses. Even experts admit that in an equation, the former has more good weight to boast of. It is undeniable, of course, since property purchase to be rented out does generate a more consistent amount of income compared to when it is limited to personal use or kept idle. You may also see bar business plan examples .

However, this doesn’t grant you immunity to the many common pitfalls for not-so-successful landlords and how they approach property rental as a business. Learn from them by following these tips.

1. Know who your market is.

Narrow down your market based on the property you offer. Make sure you have a keen understanding of what they require from the use of your space. The location will also play an important role here. You may also see  tutoring business plan examples .

2. Set aside a budget.

The properties and facilities that you will offer to your tenants will need a budget. Set aside an ample amount for the upkeep of your property. You can also check  social media business plan examples .

3. Have everything in writing.

Like every smart businessman, you should have  literally everything in formal writing. You should have your tenants sign an official lease agreement ; they should sign a copy of your rules so that you have a document to back you up should you need one; you should settle payment terms and lease duration in writing; any specific cleanliness guidelines that they need to adhere to; and when the rent is exactly due and what happens for late payments.

4. Keep track of your cash flow.

What differentiates a successful rental business from failed ones is that the former is capable of maintaining a healthy cash flow, which means that they make sure that what they are earning from the monthly rent is more than enough to cover their expenses.

5. Fulfill your duties and obligations as landlord and property owner.

The best way to get your tenants to meet their obligations is to make sure that you do too. Your job is not only to take the rent money, but you also need to make sure that your tenants are living well  inside your building  and that your property is always suitable for human inhabitants. You may also see  market analysis business plan examples .

Starting your business can be daunting, but with the right business plan to guide your way, success can be a sure destination. You may also see  affiliate marketing business plan examples .

Text prompt

• Instructive
• Professional

Create a study plan for final exams in high school

Develop a project timeline for a middle school science fair.

How To Write a Business Plan for Apartments Acquisition Strategy in 9 Steps: Checklist

By alex ryzhkov, resources on apartments acquisition strategy.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Are you interested in investing in the booming apartment market in the US? Well, you're not alone. According to the latest statistics, the value-add approach to apartment acquisition is the most common and sought-after business model in the industry. This strategy involves buying underperforming buildings and turning them into profitable assets through renovations, management restructuring, and attracting higher-quality tenants. By leveraging your expertise and knowledge of the local market, you can breathe new life into older properties and create value for renters and investors alike. In this blog post, we'll outline the nine essential steps to writing a successful business plan for your apartment acquisition strategy.

The first step in creating a business plan for apartment acquisition is to identify your target market and demographic. Understanding the needs and preferences of your potential renters will help you tailor your investment strategy to meet their demands. Next, you'll need to research the current market trends and competition in the area. This will give you valuable insights into the local rental market and allow you to position your property competitively.

Once you have a clear understanding of the market, it's time to determine the financial feasibility and potential return on investment. Conduct a thorough analysis of the local real estate market to assess the profitability of your acquisition strategy. Define your value proposition and unique selling points to differentiate your property from the competition.

Creating a budget and financial projections is crucial for forecasting the success of your acquisition strategy. Develop a solid marketing and promotions strategy to attract potential tenants and investors. Establishing key partnerships and relationships with real estate professionals will also be instrumental in the success of your acquisition plan. Finally, outline the legal and regulatory requirements for acquiring apartments to ensure compliance with all necessary regulations.

By following these nine steps, you can create a comprehensive business plan for your apartment acquisition strategy. So, why wait? Start planning your successful investment venture today and tap into the lucrative apartment market in the US.

Identify Your Target Market and Demographic

Before diving into the process of acquiring apartments, it's crucial to identify your target market and demographic. Understanding the needs and preferences of your potential renters will help you tailor your acquisition strategy and make informed decisions throughout the process.

Start by conducting thorough market research to determine the demand for apartments in your desired location. Consider factors such as population growth, employment opportunities, and lifestyle preferences. Identifying the specific market segment you want to target can play a significant role in your success.

Once you have determined your target market, dive deeper into understanding their demographic characteristics. This includes factors such as age, income level, profession, and lifestyle preferences. Understanding these details will help you tailor your property offering to meet their needs and attract the right tenants.

Tips for Identifying Your Target Market and Demographic:

• Utilize market research tools and data to gather information about the local population and their housing preferences.
• Conduct surveys or interviews with potential renters to gain insights into their needs and preferences.
• Consider collaborating with a market research firm specializing in real estate to gain a deeper understanding of the target market.
• Visit local communities, attend events, and network with individuals in your desired market to gain firsthand knowledge and connections.

By identifying your target market and demographic, you can tailor your acquisition strategy to meet their needs and increase the likelihood of attracting high-quality tenants. This step sets the foundation for a successful apartment acquisition strategy and sets you up for long-term success in the real estate market.

Research The Current Market Trends And Competition In The Area

When it comes to acquiring apartments, understanding the current market trends and competition in the area is essential. This research will provide valuable insights into the demand for rental properties, rental rates, and the overall competitiveness of the market.

Here are some important factors to consider:

• Study the local rental market to determine the average rental rates for different types of apartments in the area. Analyzing the current rental prices will give you an idea of the potential for rental growth and help you determine if your investment is financially feasible.
• Identify the vacancy rates in the market. Low vacancy rates indicate a strong demand for rental properties, while high vacancy rates may suggest oversupply or a lack of demand. Understanding the vacancy rates will help you assess the level of competition for tenants.
• Research the local economy and job market. A thriving economy and job growth often lead to increased demand for apartments. Consider factors such as major employers, industry trends, and the overall economic stability of the area to gauge the long-term market potential.
• Explore the demographics of the area, including the age, income level, and lifestyle preferences of potential renters. This information will help you tailor your apartment acquisition strategy to meet the needs and preferences of your target market.
• Analyze the competition by identifying other apartment buildings in the area. Look at their rental rates, amenities, and target market. Understanding your competition will allow you to position your property uniquely and attract tenants who are looking for something different.

Research Tips:

• Utilize online real estate marketplaces and databases to gather data on rental prices, vacancy rates, and demographic information for the area.
• Connect with local real estate professionals, such as brokers, property managers, and appraisers, to gain insight into the market and gather an accurate understanding of its dynamics.
• Keep an eye on news and reports about any upcoming development projects, infrastructure improvements, or zoning changes in the area. These factors can significantly impact the future demand for rental properties.

By thoroughly researching the current market trends and competition in the area, you will be equipped with the necessary knowledge to make informed decisions about your apartment acquisition strategy. This research will help you identify opportunities, understand the level of competition, and develop a unique value proposition that will attract tenants and generate a profitable return on investment.

Determine The Financial Feasibility And Potential Return On Investment

Before pursuing any apartments acquisition strategy, it is crucial to determine the financial feasibility and potential return on investment. This step involves conducting a comprehensive analysis of the financial aspects of the project to ensure that it aligns with your investment goals and objectives.

1. Calculate the potential return on investment: Assess the projected cash flows and determine the potential return on investment based on factors such as rental income, expenses, and property appreciation. This will help you understand the profitability of the investment and make informed decisions.

2. Consider the financing options: Evaluate different financing options available for the acquisition, such as mortgages, private funding, or partnerships. Explore interest rates, terms, and conditions to identify the most favorable option that suits your financial capabilities.

• Consult with a financial advisor or accountant to obtain professional advice on the financial feasibility and potential return on investment.
• Perform a sensitivity analysis to assess the impact of various factors, such as changes in rental rates or unexpected expenses, on the financial feasibility.
• Consider incorporating contingency plans to mitigate potential risks and uncertainties.

3. Analyze the market demand: Evaluate the demand for rental properties in the target market. Research factors such as population growth, employment rates, and rental rates to gauge the potential demand for the apartments. This analysis will provide insights into the market dynamics and help determine the financial feasibility.

4. Assess the operating expenses: Evaluate the expenses associated with property acquisition and management, such as maintenance costs, insurance, property taxes, and utilities. Accurately estimating these expenses will enable you to calculate the potential return on investment more effectively.

5. Consider the exit strategy: Define your exit strategy by analyzing potential scenarios, such as selling the property or refinancing. Determine the timeline for achieving your investment goals and evaluate the potential profitability of each exit strategy.

By thoroughly evaluating the financial feasibility and potential return on investment, you can make informed decisions and mitigate risks as you embark on your apartments acquisition strategy.

Conduct A Thorough Analysis Of The Local Real Estate Market

Before diving into the apartment acquisition process, it is crucial to conduct a thorough analysis of the local real estate market. This step will provide valuable insights into the current conditions, trends, and opportunities that exist in the area. Here are some important factors to consider:

• Market Demand: Assess the demand for rental properties in the area. Look at occupancy rates, average rent prices, and the overall growth in population and job opportunities. Understanding the market demand will help you determine whether investing in apartments is a viable option.
• Property Availability: Research the availability of apartment buildings that fit your investment criteria. Look for distressed properties, underperforming buildings, or owners who are motivated to sell. Identifying potential acquisition targets will ensure that you have a range of options to consider.
• Property Values: Analyze recent property sales, prices, and trends in the local real estate market. This information will give you an understanding of the value of apartment buildings in the area and help you determine a fair purchase price for your desired property.
• Competition: Assess the competition in the area. Look at similar apartment buildings and evaluate their rental rates, amenities, and occupancy levels. Understanding the competition will enable you to position your property effectively and identify areas where you can create a unique value proposition.
• Local Economic Factors: Evaluate the local economic factors that can impact the rental market. Look at job growth, the stability of industries in the area, and any upcoming developments or projects that could affect the demand for apartments. Being aware of these factors will help you gauge the long-term potential for renting and property appreciation.
• Connect with local real estate agents or brokers who specialize in the area. They can provide valuable insights and data on the local market.
• Utilize online tools and resources, such as real estate market analysis reports and websites that provide market statistics and trends.
• Attend local real estate conferences, seminars, or networking events to stay updated on the latest market developments and connect with industry professionals.

By conducting a thorough analysis of the local real estate market, you will gain a comprehensive understanding of the opportunities and challenges that exist in the area. This knowledge will guide your decision-making process and help you identify the most promising acquisition opportunities for your apartments investment strategy.

Define Your Value Proposition And Unique Selling Points

Defining your value proposition and unique selling points is crucial when developing an acquisition strategy for apartments. It is essential to identify what sets your property apart from competitors and why potential tenants or buyers should choose your property.

• Identify the unique features: Begin by identifying the unique features of the property that make it stand out. This could include amenities, location, architectural design, or any other elements that differentiate it from others in the market.
• Highlight the benefits: Clearly communicate the benefits that tenants or buyers can expect from choosing your property. These benefits could be related to convenience, affordability, improved quality of life, or any other factors that address the needs or desires of your target market.
• Address pain points: Consider the pain points of your target market and how your property can address them. Whether it's offering flexible leasing options, pet-friendly policies, or enhanced security measures, understanding and addressing the pain points will position your property as a desirable choice.

Tips for defining your value proposition and unique selling points:

• Conduct market research to understand the needs and preferences of your target market.
• Focus on creating a compelling and concise value proposition that resonates with potential tenants or buyers.
• Utilize visual aids, such as high-quality images and virtual tours, to showcase the unique features of your property.
• Consider conducting customer surveys or focus groups to gain insights into what attracts tenants or buyers to similar properties.
• Stay updated with market trends and competitor offerings to ensure your value proposition remains relevant and competitive.

Clearly defining your value proposition and unique selling points will not only help you attract tenants or buyers but also differentiate your property in a competitive market. It is essential to regularly review and refine your value proposition to meet the evolving needs and expectations of your target market.

Create A Budget And Financial Projections For The Acquisition Strategy

Creating a budget and financial projections is a crucial step in the apartment acquisition strategy . It allows you to determine the financial feasibility of your plan and assess the potential return on investment. Here are the key considerations when creating your budget:

• Property Acquisition Costs: Estimate the total cost of acquiring the apartment building, including the purchase price, closing costs, and any associated fees.
• Renovation and Improvement Expenses: Determine the amount of money required to renovate and improve the property. This includes costs for repairs, upgrades, and any necessary changes to attract higher-quality tenants.
• Operating Expenses: Calculate the ongoing expenses involved in running the apartment building, such as property management fees, utilities, insurance, and maintenance costs. These expenses should be projected over a specific period, usually on an annual basis.
• Rent Projections: Estimate the potential rental income by conducting a thorough analysis of the local market and understanding the rental trends in the area. Consider factors such as occupancy rates, rental rates, and demand for apartments.
• Income and Cash Flow Projections: Based on the estimated rental income and operating expenses, create a cash flow projection to understand the potential income and profitability of the acquisition strategy.
• Financing Options: Explore different financing options available, such as loans or partnerships, and evaluate their impact on the overall budget and financial projections.
• Consider consulting with a financial expert or accountant who specializes in real estate investments to ensure accurate budgeting and financial projections.
• Include a contingency budget to account for unexpected expenses that may arise during the acquisition or renovation process.
• Regularly review and update your financial projections as market conditions and costs may change over time.
• Take into account any potential tax implications and incorporate them into your budget and financial projections.

By creating a detailed budget and accurate financial projections, you can make informed decisions about your apartment acquisition strategy and assess its potential for success. This step is crucial for attracting investors, securing financing, and ensuring the overall profitability of your business plan.

Develop A Solid Marketing And Promotions Strategy

Once you have identified your target market and defined your value proposition, it is crucial to develop a strong marketing and promotions strategy to effectively reach your desired audience and maximize the visibility of your apartment acquisition strategy.

Start by conducting thorough market research to understand the demographics, preferences, and behaviors of your target market. This will allow you to tailor your marketing efforts to suit their needs and desires. Consider utilizing online surveys, focus groups, or analyzing market reports to gather this valuable information.

With this data in hand, you can now craft persuasive messaging and communication channels to captivate your target audience. Create a comprehensive marketing plan that includes a mix of traditional and digital marketing tactics, such as print ads, online advertisements, social media campaigns, and email marketing .

Furthermore, it is important to highlight the unique selling points of your apartment acquisition strategy in your marketing materials. Emphasize the value-add approach, the potential for increased property value, and the benefits for both tenants and investors. Use compelling visuals, such as before-and-after photos of renovated units, to showcase the transformation and appeal of your properties.

In addition to external marketing efforts, consider implementing referral programs or partnerships with local businesses to extend your reach and generate more leads. Encourage satisfied tenants to refer their friends and family to your properties and offer incentives for successful referrals.

Tips for Developing a Solid Marketing and Promotions Strategy:

• Identify the most effective marketing channels based on the preferences of your target market.
• Create compelling and persuasive messaging to differentiate your apartment acquisition strategy from competitors.
• Utilize before-and-after photos and testimonials to showcase the positive impact of your renovations and improvements.
• Consider partnerships with local businesses or community events to increase brand awareness and generate leads.
• Regularly track and analyze the performance of your marketing campaigns to make data-driven adjustments and improvements.

By developing a solid marketing and promotions strategy, you can effectively communicate the value and benefits of your apartment acquisition strategy to your target market, attract high-quality tenants, and ultimately drive profitability for your investment.

Establish Key Partnerships And Relationships With Real Estate Professionals

Establishing key partnerships and relationships with real estate professionals is crucial for the success of your apartment acquisition strategy. These professionals can provide valuable insights, industry expertise, and access to potential investment opportunities. Here are some important considerations when establishing these partnerships:

• Identify relevant professionals: Research and identify real estate professionals who specialize in the local market you are targeting. This could include real estate agents, property managers, appraisers, and lenders.
• Attend industry events: Attend networking events, conferences, and seminars to meet and connect with real estate professionals. These events provide opportunities to learn from experienced individuals and establish valuable relationships.
• Seek recommendations: Ask for recommendations from trusted sources in the industry, such as fellow investors or mentors. These recommendations can help you find reliable and reputable professionals.
• Be clear about your objectives: Clearly communicate your investment objectives, strategy, and timeline to potential partners. This ensures that you are aligned with professionals who understand and can support your goals.
• Consider partnering with a mentor: Collaborating with an experienced real estate investor or mentor can provide guidance and mentorship throughout the acquisition process. Their expertise and network can be invaluable to your success.
• Build and maintain strong relationships with professionals even if you don't currently need their services. Networking is a continuous process that can lead to future opportunities.
• Always conduct due diligence before partnering with any professional. Research their reputation, experience, and track record to ensure they are a good fit for your strategy.
• Regularly communicate and update your partners on your progress and any changes in your investment strategy. Transparency and open communication are key to nurturing successful partnerships.

Outline The Legal And Regulatory Requirements For Acquiring Apartments

When acquiring apartments, it is crucial to comply with all legal and regulatory requirements . Failure to do so can result in severe consequences, including fines, legal action, and reputational damage. To ensure a smooth and successful acquisition, it is essential to carefully outline the following legal and regulatory aspects:

• Local zoning and land use regulations: It is necessary to understand the zoning regulations in the area where the apartment building is located. Different zones may have specific restrictions on usage, density, and building requirements. Familiarize yourself with the local zoning laws before proceeding with the acquisition.
• Building codes and permits: Before acquiring an apartment building, ascertain whether the property complies with all building codes and has the necessary permits. Upgrading a property to meet code requirements can be a costly and time-consuming process, so it is crucial to assess the building's current condition.
• Environmental regulations: Conduct a thorough environmental assessment of the property to identify any potential environmental liabilities. Ensure compliance with environmental regulations to avoid future legal liabilities and expenses.
• Tenant rights and landlord-tenant laws: Familiarize yourself with the rights and obligations of both tenants and landlords in the specific jurisdiction. This includes understanding eviction procedures, rent control laws, and fair housing regulations.
• Consult with a real estate attorney who specializes in acquisition transactions to ensure full compliance with all legal and regulatory requirements.
• Engage a professional property inspector to thoroughly evaluate the building's condition and identify any potential issues.
• Stay updated with any recent changes in local and federal laws and regulations related to the acquisition and management of apartment properties.

By meticulously outlining the legal and regulatory requirements for acquiring apartments, you can ensure a smooth and successful transaction while mitigating potential risks associated with non-compliance. Remember, thorough due diligence is key to a profitable and sustainable apartment acquisition strategy.

In conclusion, writing a business plan for an apartments acquisition strategy requires careful research and analysis to ensure success. By following the nine steps outlined in this checklist, investors can identify their target market, assess market trends and competition, evaluate financial feasibility, analyze the local real estate market, define their value proposition, create a budget and financial projections, develop a marketing strategy, establish key partnerships, and outline legal requirements. With a value-add approach, investors can leverage their expertise to transform underperforming properties into profitable assets, benefiting both renters and investors.

$169.00 $99.00 Get Template

Related Blogs

• Starting a Business
• KPI Metrics
• Running Expenses
• Startup Costs
• Pitch Deck Example
• Increasing Profitability
• Sales Strategy
• Rising Capital
• Valuing a Business
• How Much Makes
• Sell a Business
• Business Idea
• How To Avoid Mistakes

Leave a comment

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published

Serviced Apartment Complex Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Real Estate Sector

Are you about starting a serviced apartment complex? If YES, here is a complete sample serviced apartment complex business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a serviced apartment complex. We also took it further by analyzing and drafting a sample serviced apartment complex marketing plan template backed up by actionable guerrilla marketing ideas for serviced apartment complex. So let’s proceed to the business planning section .

We all know that the post-recession housing industry in the early 21st century saw a shift away from home ownership to home renting, allowing a straight increase to the apartment-rental niche of the industry. Many people don’t know that buying apartments and renting them can arrive as solid opportunities for real estate investment businesses, since apartments attract tenants in both good times and bad.

It is very important to understand and be conversant with how to start a business of buying apartments and renting them. The first step in venturing into this business is to research and understand the business and how it works.

It is very important that you consider using the Limited Liability Company (LLC) form of organization so that you may gain a measure of financial protection from the business’s debts. It is advisable that you understand that starting your business as an LLC or a private corporation can guarantee the management control afforded by the sole proprietorship form of organization while protecting you from being held personally. He will be in charge of multiple mortgages in the worst-case scenario during the cause of your business.

You may want to thoroughly go through the business plan below to give you a good insight on how to run your business.

A Serviced Apartment Complex Business Plan Template

1. industry overview.

It is known fact that Serviced apartment businesses are responding creatively to the increasing demand for, and undersupply of short-term rented accommodation in some parts of the world. It is also known that the demand from businesses wanting short-term accommodation – particularly serviced apartments – for overseas assignees has soared in recent years and shows no sign of abating.

It was analysed that within the past seven years, the number of serviced apartments has grown by 80 per cent and now totals more than 750,000 properties worldwide, some 61 per cent of them in the US and 17 per cent in Europe.

The trend of the Serviced apartment industry looks set to continue, with the number of apartments raising by as much as 18.2 per cent between 2014 and 2015.

Also the fact that demand exceeds supply puts upward pressure on occupancy levels. Showing the reason why three-quarters of global operators report a year-on-year increase. Given these high occupancy rates, it is no surprise that more hotels are moving into the market.

It is also important to note that the industry is showing a growing trend for ventures to locate serviced apartments and hotels on the same site, producing savings during development and operation.

While short-term assignments are forecast to grow to more than a fifth of all international relocations in the three years to 2019, long-term assignments are expected to fall from 52 per cent to 45 per cent over the same period. Also the availability of short-term rental accommodation is not meeting demand in many markets, such as Asia.

2. Executive Summary

Liberty World LLC is a new Serviced Apartment Complex Business established by Felix Cruise and Agatha Melvin for the sole purpose of buying and owning income producing real estate. We at liberty World LLC understand that we were established to fill the void in the local Auckland, New York rental housing market by giving clean, well cared for rental homes to well qualified tenants or patrons.

We believe that neither the homes nor our prospective tenants are chosen on a careless basis, but instead on purposeful, planned and methodical basis. Our property selection process at Liberty World LLC will be rigorous and based on long term investment standards and tenants will be personally analysed.

We at Liberty World LLC believes that the key to successful property management is to be entirely committed for the long term in both our property and tenant selection process, and careful business endeavour.

We at Liberty World LLC plan to focus our main efforts on purchasing and developing existing properties. We believe that once we buy the property, each unit will be hard wired with Internet access, state-of-the-art amenities will be installed, and safety measures will be put in place making sure that of a standard and safe environment.

We also believe that our course of action will be first and foremost be pursued as a way to efficiently utilize capital and build a reputation within the community.

We believe that Liberty World LLC will be led Felix Cruise and Agatha Melvin. Felix has a bachelor’s degree in Economics and received his MBA from the University of Oregon. After his academic endeavours, Felix went to work for one of the largest property management companies in the area. After nine years with StableLive Inc. Felix attained the position of Vice President of Operations. We were meant to understand that it was during his time at Stable Live Inc.

He gained substantial industry insight and experience. Agatha on her own brings different set of skills and experience to Liberty World LLC, coming from a customer service background. It was a very papillary information that even before the young age of 18, the intelligent Agatha had already completed her undergraduate degree and went to work for Vodafone.

After four years at Vodafone, Agatha was promoted to the Director of Customer Service for the North America aspect of the Vodafone. In this position she was able to manage Vodafone; a million plus person customer service department. This experience provided Agatha with incredible customer attention skills that she will leverage at Liberty World LLC.

3. Our Products and Services

We at Liberty World LLC plan to provide clean, quality homes in the Auckland growing markets to well qualified tenants and business patrons. We at Liberty World LLC also have plans to purchase additional quality income producing properties huge enough to generate, passive income streams. Our primary source of revenue at Liberty World LLC is rental income. Supplemental income will include:

• Forfeited Deposits
• Bounced Check fees (NSF)
• Late charges
• Damage and Cleaning Charges
• Application fees
• Pet Charges
• Lease Termination charges

4. Our Mission and Vision Statement

• Our vision at Liberty World LLC is building a business that will become the premier regional real estate investment firm that will acquire apartment complexes and rent properties profitably.
• Our mission at Liberty World LLC is to offer state-of-the-art living conditions reflective of the rapid advancements in technology and a growing need for quality housing. We at Liberty World LLC are very much dedicated to provide a hassle free living environment in which our tenants can enjoy all of the benefits of safe, attractive, and inviting units.

Our Business Structure

It is very important to note that both Felix Cruise and Agatha Melvin will own and manage Liberty World LLC. Felix will perform routine maintenance requirements and repairs. Agatha will manage the daily bookkeeping requirements. Agatha will then pass on payments to vendors such as trash service and recycling service, and forward the required information to the company accountant for preparation of the annual income taxes.

Felix will also take care the day to day maintenance of the rental unit, and he will always replace air filters monthly, inspect the grounds, and make notations of the overall physical condition of the property. The tenant will be put on notice for example if the yard needs to be mowed or weeds appear to be an issue. We at Liberty World LLC believe that the tenant will have enough time to the notice and will be fined daily until the issue has been resolved.

We at Liberty World LLC know that the success of our business depends on an organized division of responsibilities in order to run an efficient, diversified enterprise. Just we must have start above, the main decisions and Responsibilities in the company will be divided between the two top partners. They will focus on maintaining high quality and a cohesive business entity. Here are the workforce we hope to start with:

Chief Executive Officer

Project Manager

• Company’s Lawyer / Secretary

Admin and HR Manager

Head of Construction

• Head of Assets Management
• Head of Acquisition and Disposition

Business Developer

• Sales and Marketing Firm
• Front Desk Officer
• Roles and Responsibilities

5. Job Roles and Responsibilities

• He will be in charge of providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• He will be in charge of the day to day running of the business
• He will be in charge of handling high profile clients and deals
• He will be in charge of fixing prices and signing business deals
• He will be in charge of signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board
• He will be in charge of the planning, management and coordinating all projects on behalf of the company
• Supervises projects
• Verify compliance during project executions
• Provides advice on the management of projects
• He will be in charge of carrying out risk assessment
• Uses IT systems and software to keep track of people and progress of ongoing projects
• He will be in charge of overseeing the accounting, costing and billing of every project
• Represents the organization’s interest at various stakeholders meetings
• Verify that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.

Company’s Lawyer

• He will be in charge of drawing up contracts and other legal documents for the company
• Consults and handle all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial / securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
• Develops company policy and position on legal issues
• Researches, anticipates and guards company against legal risks
• Represents company in legal proceedings (administrative boards, court trials et al)
• Plays a part in business deals negotiation and take minutes of meetings
• He will be in charge of analysing legal documents on behalf of the company
• Prepares annual reports for the company
• He will be in charge of overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• He will be in charge of training, evaluation and assessment of employees
• He will be in charge of arranging travel, meetings and appointments
• Takes care the smooth running of the daily office activities.

Head, Acquisitions and Dispositions

• Manages overall acquisitions and dispositions
• Identifies and analyses acquisition opportunities; negotiates acquisitions.
• He will be in charge of identifying opportunities to acquire properties, possibly within a designated geographic region.
• Assists in the sourcing and acquisition of property for development; conducts market research; contacts brokers and owners about property acquisition opportunities; assists in negotiations with sellers and other parties.
• Identifies and analyses disposition opportunities; negotiates dispositions.
• He will be in charge of identifying opportunities to dispose of properties, possibly within a designated geographic region.
• Assists in the disposition of property; conducts market research to determine the value of properties; contacts brokers and potential buyers; assists in structuring sales transactions and negotiations with buyers

Head of Asset Management

• Takes care the company’s portfolio of real estate assets (which are owned and managed) through acquisitions, dispositions, and day‐to‐day operations, including management of revenue and expense items; works to maximize the portfolio’s performance.
• Provides strategic oversight of existing and potential real estate assets within a designated geographic area.
• Manages business plans and budgets for properties.
• Reviews the condition and maintenance of assigned properties; manages their bookkeeping and cash flow accounting; handles rent reconciliation; prepares property financial reports and annual budget forecasts.
• Establishes and enforces company’s engineering and construction standards
• Verify that construction work meets or exceeds standards within a designated geographic area.
• Enforces the construction standards; Verify that construction work meets or exceeds standards within cost estimates; monitors quality of work in progress; supervises regional construction heads.
• Verify that construction work in a particular product line, such as office buildings, meets or exceeds standards within cost estimates; provides technical input on the feasibility of proposed projects; monitors quality of construction work
• Provides overall direction on assigned construction projects; reviews and makes recommendations on planning and design of projects; negotiates contracts or participates in contract negotiations; monitors day‐to‐day progress and activities on project construction sites.
• Assistant project manager with construction project management, on‐site monitoring, and contract negotiations
• Coordinates construction of tenant space in assigned facilities.
• Supervises construction to ensure that it meets the owner’s expectations
• Reviews plans, estimates costs, obtains bids, inspects and approves completed project.
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• He will be in charge of supervising implementation, advocate for the customer’s need s, and communicate with clients
• Finds and qualifies land for development based on company’s land requirements; maintains a land search database; initiates discussions with property owners about the possible sale of property
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Help increase sales and growth for the company

Sales and Marketing Officer

• Lists the property for sale to the public
• Markets space; finds tenants; participates in lease negotiations.
• Provides the seller with a real property condition disclosure (if required by law) and other necessary forms.
• Prepares necessary papers describing the property for advertising, pamphlets, open houses, etc.
• Holds an open house to show the property.
• Serves as a contact available to answer any questions about the property and schedule showing appointments.
• Verify that buyers are pre-screened and financially qualified to buy the property. (Sellers should be aware that the underwriter for any real estate mortgage loan is the final say.)
• Negotiates price on behalf of the sellers.
• Acts as a fiduciary for the seller, which may include preparing a standard real estate purchase contract.
• He will be in charge of preparing financial reports, budgets, and financial statements for the organization
• Provides managers with financial analyses, development budgets, and accounting reports; analyses financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• He will be in charge of financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• He will be in charge of developing and managing financial systems and policies
• He will be in charge of administering payrolls
• Verify compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Front Desk / Customer’s Service Officer

• Receives Visitors / clients on behalf of the organization
• Receives parcels / documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distributes mails in the organization
• Handles any other duties as assigned my the line manager

6. SWOT Analysis

It is very important to explain that SWOT stands for strengths, weaknesses, opportunities and threats. A SWOT analysis is an aspect of strategic planning that discussion these four elements as they relate to Liberty World LLC business proceedings. Outlined below is a well researched SWOT Analysis for Liberty World LLC:

• The fact that our facility and all or rental properties will be located in a growing neighbourhood with easy access to neighbourhood schools, shopping and restaurants. Located less than 5 minutes from I-65.
• Liberty World LLC has an approved tenant in place with a security deposit. The tenant has excellent credit and payment history. The patron is known by Liberty World LLC and works as a teacher at the same school as Agatha Melvin
• Upgrades to the property will be made by a reputable contractor with a 10 year history with the owners of Liberty World LLC. Also the founders of Liberty World LLC will paint the property themselves which will further reduce expenses.
• We at Liberty World LLC will come out of pocket in excess of $82,000 toward the house purchase and capital improvements resulting in a low, loan to value (LTV) ratio of 50%.
• The founders of Liberty World LLC have ‘day jobs’ and thus have additional income sources and savings to draw from to support business operations.
• As New entrants into the Serviced apartment industry, Liberty World LLC has limited experience owning and managing investment income properties.

Opportunities

• We all know that Auckland has low vacancy levels at 5% compared to the national average of 7.9%.
• Our property is located in a strong growing community and the fastest growing city in the state.
• Liberty World LLC has an opportunity to participate in a $2.4 million local real estate rental
• We all know that Investment real estate is economically tied – changes in unemployment, rent spikes and changes in the economy could adversely impact demand for rental units.
• Any Declination in the local neighbourhood could impact attractiveness of rents
• Cost overruns in the construction budget and failure to complete upgrades in time could impact our cash flow at Liberty World LLC

7. MARKET ANALYSIS

• Market Trends

We at Liberty World LLC believe that our two prong approach to real estate will allow our business to grow successfully in the rapidly changing real estate market. We also hope that our business strategy will allow us at Liberty World LLC to offset the risks from each business unit so that there is a diversified balance in our real estate portfolio.

This is especially important as the business uses leverage to finance the acquisition of its properties. This industry is constantly evolving and leaving many inflexible companies stagnant. One of the major trends is the need to adapt to technological advancements as well as maintaining the overall appearance and condition of the complexes.

Also we have noticed that with the demand for serviced apartments growing exponentially, an interesting phenomenon is becoming more and more prevalent in our industry, which has caught on since the success of the TAS Alliance and the other ‘global’ hybrids – businesses that operate their own units under the same name as their agency.

We believe that this is not new; it was how the original global programmes were won for the past 15 years. But as we all know, being an agent is not easy, and its challenges should never be underestimated. It is also important to note that Europe was the second-largest global region for serviced apartments, although the relative maturity of individual country markets varied considerably.

8. Our Target Market

We at Liberty World LLC hope to build and operate among several different investment and operating units, which is why it is nearly impossible or hard to characterize any specific tenant that will occupy the our apartment complex property. But we plan to enact strict tenant quality and credit review procedures to make sure that the revenues will not be interrupted by tenant default at Liberty World LLC.

Our competitive advantage

We at Liberty World LLC understand that the real estate is effectually one of the most free market oriented businesses in the country, competition cannot be accurately categorized. But we know that there will be a sizable amount of competition from both single owner investment firms to large construction companies that are looking to ripe from the unusually high real estate prices throughout the New York metropolitan area.

We at Liberty World LLC understand that there are very few apartment units that offer the same level of quality and technological amenities as Liberty World LLC properties, but we believe that we possess high regard for customer service; something that is not very common in this industry.

We at Liberty World LLC believe that it is important that our customer feels he/she is being treated with the utmost care and urgency. We will makes sure that all our staff and personnel go through a training program that teaches many of the skills needed for successful client relations and customer service.

9. SALES AND MARKETING STRATEGY

• Sources of Income

It is very crucial to note that the direct finance and purchase of apartment complex properties is our main business at Liberty World LLC. We believe that residential real estate will provide a continuous stream of rental income that we at Liberty World LLC will use for reinvestment and profit stability for our business. We have without delay sourced a 20 unit apartment complex that will be initial property acquired as a starting point.

We at Liberty World LLC plan to develop a complex economic Pricing Strategy that will determine the fair market rate of a property based on its capitalization rate in conjunction with the market values of residential property. Residential real estate is the least risky form of real estate investing because the service offered is a necessity.

Our main source of income at Liberty World LLC is acquiring apartment complex properties with the sole purpose of renting the properties to the general public. Liberty World LLC plan to generate profits from both the ongoing rental income. While generating capital appreciation from the long term holding of these properties. We hope that now the real estate market has hit come to its bottom, that the market will have a future growth rate of 5% to 6% per year.

10. Sales Forecast

We will like it to be known that the founders of Liberty World LLC will personally lease their properties and do not need to pay incentives to sales agents, and just like sales agents, the founders of Liberty World LLC are motivated to lease properties quickly- after all vacant properties do not generate revenue! Although that we at Liberty World LLC are motivated to get tenants in quickly they will not ‘rush’ at the expense of sacrificing quality.

We believe that if we at Liberty World LLC is unable to find a perspective tenant in a reasonable amount of time (approximately 30 days) then the cost of doing business are the advertising costs associated with placing classified ads with the local newspaper and Craigslist.

We at Liberty World LLC expect a gradual raise in the total number of units over the next year. We believe that as time goes on; the monthly per-unit rental price will slowly ascend, joined by the reduction in cost over time, producing an increased per-unit profit.

We believe that from our opening in January to June, we expect that all units will be completely rented out. In the summer months we expect fewer tenants, so we have planned on a rent lowering process to entice renters to stay. Also, we will only rent on yearly leases to make sure that all rented units remain filled year round.

With the estimated profits from the previous months the annex will be completed in September, adding 14 more units. Listed below is the summary of our sales projections:

• First Year -: $150,000
• Second Year -: $980,000
• Third Year -: $3,000,000
• Marketing Strategy and Sales strategy

We at Liberty World LLC understand perfectly that marketing in a highly competitive housing industry rests on the recognition of excellence, as well as a point of difference to display our units in an individualized light. We at Liberty World LLC plan to develop and provide a living environment of unmatched proportion. Our astounding service starts with the commitment to our prospective satisfaction and fulfilling their demands.

Our commitment to quality and comfort includes safety and 24-hour customer service. The aspect of our living developments that differentiate Liberty World LLC from all other real estate companies is our focus on giving and implementing the most advanced technological innovations on the market for our tenants throughout our business and operation. We plan to use the following strategies to market our business:

• Introduce our business by sending introductory letters alongside our brochure to parents / household and key stake holders in Auckland
• Print out fliers and business cards and strategically drop them in religious centres, libraries and public facilities.
• Use friends and family to spread word about our company
• Post information about our nursery school on bulletin boards in places like churches, maternity clinics, parks, libraries, and local coffee shops et al
• Place a small or classified advertisement in the newspaper, or local publication about our nursery school
• Leverage on referral networks such as agencies that will help match parents with toddlers under school age with our nursery school
• Join relevant association or body that will enable you network and meet others in same industry.
• Advertising online by using an advertising platform such as Google AdWords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our pre – school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied tenants

11. Publicity and Advertising Strategy

We at Liberty World LLC hope to focus on providing high-quality living in convenient locations with a wide customer base. We particularly understand that we need to remain at the upper echelon in the quality range when compared to competitors in the industry.

We also understand that we can only do this by organizing and implementing a sound publicity and advertising plan that will assume responsibility for the functionality and appearance of all our properties at Liberty World LLC. We plan to make use of the following strategies:

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Auckland
• Engage in road show from time to time in targeted neighbourhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of our services, and the advantage we over the others.
• Passing general information via our social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company’s’ logo et al.

12. Our Pricing Strategy

Our pricing at Liberty World LLC will be at the top of what the market will bear. We believe that we are competing with large firms who have similar complexes. Our prices will be competitive with these larger firms while maintaining the high level of quality and expert management. It is very important to state Cleary that Liberty World LLC will utilize Competition Based Pricing – in which prices are based on the market.

We believe that Liberty World LLC thorough due diligence process will never buy the highest priced property or the lowest priced for that matter. Our Prices vary by unit from $440 to $1,200 a month. We plan to make sure we follow market pricing trends in order to maintain a competitive advantage in the huge industry.

• Payment Options

We all at Liberty World LLC after our extensive research and thorough discussion understand efficiently that different customers prefer different payment options as it suits them but at different times and ways. We plan to make sure that we provide them with payment options that will make their transactions less stressful and very open.

Listed below are the payment options we at Liberty World LLC plan to make available to our customers;

• Payment via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via POS

We have also chosen to partner with a known bank in the united states in order to give our customers the best they can ever get in the nursery school industry of the United States.

13. Startup Expenditure (Budget)

• The Total Fee for incorporating the Business in Auckland: $750.
• The budget for Liability insurance, permits and license: $25,000
• The Amount needed to acquire a suitable Office facility with enough space in Auckland for 6 months (Re – Construction of the facility inclusive): $50,000.
• The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $15,000
• Starting inventory for Liberty World LLC – $500,000
• The Cost of Launching our official Website: $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $10,000

From our detailed analysis above, and after considering everything possible and legal, we need approximately Six hundred and ten dollars ($610,000) to start up Liberty World LLC.

Generating Funding / Start-up Capital for Liberty World LLC

Felix Cruise and Agatha Melvin, the founders of Liberty World LLC have been interested in locating a means to supplement their income. When Agatha’s mother passed away earlier this year, she received approximately $300,000 in inheritance and she decided to use this windfall to purchase and manage investment income properties.

Together with Felix Cruise who’s savings was enough, they decided to continue education classes at their local community college and decided upon the subject property for their first purchase. They own the business solely and for now hope to raise and run the business themselves which is why the way of raising fund is subjected to just these few ways:

• Raising part of the start – up capital from personal savings
• Raising part of the start – up capital from family members and friends (soft loans and gifts et al)
• Raising funds by renting out properties before business opening

14. Sustainability and Expansion Strategy

Our most important marketing strategy at Liberty World LLC is customer word of mouth. We believe that the only way to truly know the quality of our units is through experience; hence we must maintain the highest level of customer satisfaction.

We believe that rewards will be given to clients or customers that refer new clientele to Liberty World LLC. Liberty World LLC believes that the high level of quality we at Liberty World LLC will provide can attract a strong demand for our units.

We at Liberty World LLC plan to make use of early move-in bonus program. We plan to make sure that any individual that signs their lease before June 15th will receive a free month as well as two parking spaces. We believe that this will encourage people to try and beat the rush of people who move in later. We also believe that it will give the appearance of increased demand.

We believe that for people who desire high-quality living with all the technological amenities available, only we are Liberty World LLC real estate properties will be able to serve their needs and desires at an affordable price. Unlike most other property management companies, we at Liberty World LLC are very committed to guaranteeing customers full satisfaction, with 24-hour on-staff service, live answering service, and a website that takes care all complaints instantly.

We believe that sales in our business will be based upon providing customers with a living concept fitting of their needs. We hope to be in touch with the needs and desires of our prospective patrons in order to best attract a consistent flow of incoming residents in the industry.

Our sale program at Liberty World LLC will include sales awards for length of lease agreements, maintaining a full capacity status, and customer service awards for those who best exemplify Liberty World LLC commitment to customers.

We at Liberty World LLC hope to award existing customers for referring new customers to the company. We at Liberty World LLC depend on our alliance with Manny Construction to develop our housing units, as well as Leslie Architectural firm to assist in the layout and design of our units.

Checklist/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the start – up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

Related Posts:

• Self Storage Unit Business Plan [Sample Template]
• Banquet Hall Rental Business Plan [Sample Template]
• Event Center Business Plan [Sample Template]
• Private Cemetery Business Plan [Sample Template]
• Real Estate Investment Holding Business Plan [Sample Template]

• Financial Analysis
• Budgeting Consultants
• Financial Reporting
• Financial Planning
• Financial Modeling
• Accounting & Bookkeeping
• Market research consultant
• Pakistan Taxation Services
• Company Registration In UAE
• Investor Ready Business Plan
• Professional Business Plan Revision
• Investor Ready Pitch Deck Presentation
• Investor Ready Executive Summary
• Investor Ready One Page Project Overview
• Professional Business Plan Review
• Pro Forma Statement of Financial Position/Balance sheet
• Cash Flow Analysis
• Full time CFO
• Special Purpose CFO
• Interim CFO
• Virtual CFO
• Marketing KPI
• Growth Plan KPI
• Financial Metrics KPI
• Break Even Analysis
• Unit Metrics Analysis
• Sales Performance KPI
• Cash Management KPI
• Inventory Management KPI
• Business Plan Packages
• Automotive Industry
• Blockchain Industry Financial Model Template New
• Cosmetics Industry
• Consulting Business
• Education Industry
• Entertainment Industry
• Fintech Industry
• Real Estate
• View All Financial Models
• Healthcare Industry
• Restaurant Business
• View All Business Plan
• Automotive Business
• Blockchain Industry Pitch Deck New
• Education Pitch
• View All Pitch Decks
• Automotive industry
• Testimonials
• Case Studies
• Startup CEOs
• Venture Capital Professionals

Apartment Rental Business Plan

• Real Estate , Startup , Business Plan , Browse by Categories , Browse by Industry , Deals , Real Estate Business Plan

$ 350 Original price was: $350. $ 245 Current price is: $245.

An Oak Business Consultant prepares this Apartment Rental Business Plan. It addresses all relevant sections by including comprehensive information in the Company Overview Section, Marketing strategy coupled with an extensive report on all aspects of a booming apartment rental service industry’s needs. The detail of the financial figures and charts assures a well-thought and carefully considered an estimation. This template is best for start-ups and medium-sized businesses. A financial Plan as a sample is also included in the template. Just fill in the numbers, and you are ready to go.

Frequently Bought Together

• This Product: Apartment Rental Business Plan - $ 350 Original price was: $350. $ 245 Current price is: $245.
• Apartment Rental Financial Model - $ 499 Original price was: $499. $ 349 Current price is: $349.

Description

• Reviews (0)

It has long been considered that owning your own home is a cornerstone. For many households, the benefits of renting an apartment are many, as they include financial flexibility. Thinking about opening an Apartment Rental service? Opening a business that requires renting assets rather than selling has many pros. Has it been something you’ve thought of implementing for years, and are you finally in a state to make it happen? With the ever-increasing demand, this service industry is at a boom. Before making any serious moves toward starting an Apartment Rental Business, you must have a comprehensive and dynamic business plan . A business plan should include an introductory mission statement for the business, marketing strategies, and financial projections accordingly.

Contents of this Business Plan

This Apartment Rental business plan has been written considering all goals and objectives. This plan will ensure you include all the important factors about your business and present your ideas concisely and thoroughly.

This business plan pays consideration to the following points:

• A sample of the Market Analysis is attached. 
• A comprehensive marketing and promotional plan.
• Startup Summary Plan and Swot Analysis , which pitch your investors about your company’s strengths and uses of funds.
• Enable you to determine who your target customers will be. This will improve your offerings and hence marketing.
• Product Description
• A detailed overview of all relevant financial statements to estimate the company’s profitability.
• Is this the right time to enter this market?
• What will be the potential factor for future growth

The Apartment Rental business plan template gives you the key elements to include in a winning business plan. Below are the contents included in the Business Plan Template:

• Executive Summary
• Company Details
• About Company Ownership
• Product Details
• Market Research Sample
• Marketing Plan
• Web Plan Summary
• Internal Analysis
• Swot Analysis

Operational Plan

• Management Team And
• Company Structure

Financial Plan

How this template will help you.

Here are some pivotal benefits of this business plan, which are as follow:

To help you in making critical decisions.

This robust business plan can do a forcing function—you have only to sit down and think about your store’s major components before getting started, like marketing strategy and operation plan. Thus an entrepreneur can answer many tough questions before they arise and think deeply about core strategies to understand how those decisions will impact a broader objective plan.

Attract Outside Funding

This business plan will enable your potential investors and banks to clearly understand your passion, allowing them to acknowledge the flow of money and resources. Communicating clear ideas to investors will persuade them that your business is an excellent opportunity to get involved; therefore, they will invest in your business venture to help you achieve your objectives.

The Bigger Picture

This Apartment Rental Business Plan gives you the right path to connect the dots in your plan, so as an entrepreneur, you will achieve a whole snapshot of your venture. This business plan will help you to prioritize tasks and activities. By looking at the bigger picture of your experience, you can decide which challenges to tackle first or which task to address later, enabling you to allocate your effort, time, and resources strategically.

Comprehensive Information

All updated content is included in the Business Plan with references. The user must include the company name, employees, and other office-related information. It is ready to go template with financials.

Enhance Co-ordination

This Business Plan can primarily use within the company as an implementation plan. This may also improve and provide more consistent performance, coordination, and consistency among various company segments. Moreover, these business plans may help identify your strengths and weaknesses, potential problems, and emerging issues. It also sets forth performance benchmarks on which expectations will be based. It also clearly delineates goals and objectives for coordination and better communication between all company areas.

Lessen the Risk

The trend in this service industry will also help you to gain a better perspective. Along with a better understanding of the market or target audience, you can mitigate or minimize potential loss accordingly. It also allows you to keep up with market trends and analyze a competitive edge by sizing business opportunities.

How to Utilize this Template

 executive summary.

This Apartment Rental Business Plan template provides a professional and carefully structured Executive summary for your business as a sample. We know that writing an executive summary is the most vital portion of a business plan since venture capitalists and many other stakeholders prefer to decide further consideration by just reading the Executive Summary, if they don’t like what they read from this section, they might not even bother to read ahead and instantly decline the project.

The Executive Summary we provide as a sample is of great use. Hence we made this template so you can use this same Executive summary by just filling in the blanks. We have also highlighted these blanks in yellow where you can put your company’s factual information and make this Plan Template your own.

You can easily add more information specific to your company to customize this template further. This information may include the following:

• Nature and type of operation,
• To whom you sell,
• How the product is distributed,
• Business support systems.
• Competitive advantage
• Trade Market situation
• Social relation

Business Description

This Business Plan Template provides a general sample description of an Apartment Rental business. Hence if you wish, you can use this same description without hesitation, and it will still portray your business idea to all the stakeholders. You can also add more information to customize the Business Plan further. Points that you may include can involve:

• Size of the Business,
• Major players in the industry,
• Barriers to Entry,
• Target market,
• The estimated profitability,
• The macro and microeconomic factors,
• Any Special Regulation.

The above factors are only optional. You may choose to add all of these or don’t include any of them. It is altogether up to you.

Marketing Strategy

Another crucial section of this Business Plan is the Marketing strategy . Usually, businesses spend enormous effort and resources just to come up with a rock-solid marketing strategy.

In our experience, a company’s marketing strategy differentiates between a successful or unsuccessful business since it tells your target customer about your product/ services and induces them into purchasing your products/services.

Using our decade-long experience, we have formulated this marketing strategy specific to your business industry. It provides you with a very easy-follow path to success. Especially for an Online Business , we would highly recommend using this marketing strategy without any reduction.

 Marketing Plan

Since a Marketing Plan is a much-detailed roadmap based on the Marketing Strategy decided in the above section. So in this Business Plan Template, we have included a generic Marketing Plan as a sample that companies usually do within the Apartment Rental industry. You can change this plan according to your specific budget and unique requirements.

An operational plan is vital for two reasons:

1- It includes details of almost all of the business’s activities to achieve success. 2- It also provides benchmarks and sets standards for the performance of the employees and company performance.

Having benchmarks helps a business thrive and perform even in the most challenging times. It also evaluates the performance more accessible. It also reduces the response time to any uncertain event by having contingency plans. You can also use this template to guide this section and include the activities you plan to implement into your business plan . The activities will relate to the following:

• Operational and production management,
• Human resources planning,
• Marketing objectives,
• Financial management,
• The allocation of staff.
• Your quality control measures
• Risk Management practices,
• Internal control systems,
• Risk Assessment procedures,
• What-if scenarios to mitigate these risks.

This Apartment Rental Business Plan Template presents a complete sample of a professionally constructed financial plan. This template also consists of tables and graphs/ charts that are easily adjustable in all their glory. We also made all the sections change quickly into your color scheme, and the numbers can be changed easily to depict your actual Financial Information.

For your ease, we have highlighted those words requiring business plan changes. To save time, you only have to see highlighted words and replace them accordingly.

There are no reviews yet.

Be the first to review “Apartment Rental Business Plan” Cancel reply

You must be logged in to post a review.

Related products

Rental Property Business Pitch Deck Template

Bank Reconciliation Statement Template

Single Family Real Estate Excel Financial Model Template

Real Estate Leasing Model

Real Estate Hotel Acquisition Model

Real Estate Simple Residential Property Valuation Model

Motel Excel Financial Model

Single Family Real Estate Flip Strategy Excel Financial Model

Real Estate Acquisition Financial Model(Commercial & Industrial)

Financial Model For Real Estate

Pitch deck faqs.

Once your order is finalized, you can access a download link for your files directly from your dashboard.

To retrieve your document, simply proceed to your dashboard and download the provided PDF document.

Yes, you will need to register for a complimentary Canva account or log in to your existing Canva account to engage with the template.

Open the PDF you downloaded and select the highlighted LINK (mentioned on the last page) within it. This link will redirect you to your specific Canva template.

Absolutely! Within Canva, you are free to adjust colors, fonts, images, and other elements to ensure the design matches your branding specifications.

After you have finished customizing your design, you can download it from Canva and showcase it on your preferred social media platform.

Yes, Indeed! Our Team has developed more than +1000 Financial Models on different industries and sectors that have closed $100M in deals and investment for companies.

Check out our Financial Model Library and have more 1000+ Financial models available here . 

Also check out our Customize Financial Model services plans here .

Yes, Indeed! Our Team has developed more than +500 Business Plan on different industries and sectors that have closed $100M in deals and investment for companies.

Check out our Business Plan Templates library more +500 Business Plan available here.

Also check out our Customize Business Plan services packages here .

Financial model faqs

An Oak Business Consultants Provides Various Financial Model Templates; each industry model has unique revenue and input assumptions based on the industry nature and operation requirement. We have dug into almost every industry and have built 100+ models for every specific niche market.

For Example; a website has a general base model for e-commerce business and several other businesses that come under the E-commerce industry like Online Clothing Business and Online Toy Store, etc.

The pre-built financial models are made to help an entrepreneur, by giving them financial projections for their business. These models provide a prebuilt detail and structure to those who have a similar business revenue model as already available on the website. However, if you have a business model which is unique and have several different revenue streams. Therefore, you need Buy Customization Plans financial model services where you can avail of modeling services as per your business nature and operation requirements. 

All pre-built models are Comprehensive and dynamic, designed by expert professionals by considering all the elements any business requires while computing the financial feasibility of the business. The financial model template will provide the assistance to compute the startup summary, detailed monthly and yearly profit and loss statement, balance sheet, cash flow Analysis, and Break-Even Output summary. The template also has project evaluation reports and diagnostic sheets which will allow you to determine the company’s performance in a specified period of time. Moreover, a visual representation of these reports is compiled on a dashboard to make a convenient report overview for the user.

The models will be in Microsoft Excel file format, and they are immediately available for download after making the purchase. A model can redownload at any time in the future from the same account.

The optimal way to use the model is to familiarize yourself first with how the model is linked and structured. There are already detailed instructions on howdetailed how to use the description mentioned under each product profile.

Moreover, then start with the input sheet with the most important assumptions, and start filling in the inputs as per your business information which is clearly labeled and formatted in a pink color cell. For Example; If your region tax rate is 25% so fill it under the tax field, which is already highlighted so then a model will automatically compute all related calculations. The same procedure will go with all operating and variable cost sections, which are mentioned in the model.

Next comes the revenue-related input; then go through the inputs around growth rate, churn rate, prices, and cost of sales, etc. These inputs will be changed from industry to industry; however, the basic structure is the same.

So far, you’ll get basic forecast reports, and now it comes down to looking at the Summary and Key Reports sheet(s) to see if the estimation makes logic: net income, gross margin and net cash flow, etc. Refine and iterates the inputs until you get a final result that makes sense for your business and your industry.

The Financial models are in xls. File format. We would recommend to use Excel or Google Sheets to develop and edit financial models. In practice, We use Excel to build and edit models and Google Sheets to share with clients. Because Excel is usually a faster software for building and designing with so many features, however, Google Sheets can make it convenient for sharing models with the user.

Our models can be used in both Excel and Google Sheets interchangeably; simply upload the Microsoft Excel model template into Google Sheets, and everything will be ready to go.

Undoubtedly Yes! All formulas’ cells and sheets are completely editable and open. Therefore, you can edit anything as per your requirement. But, you must need to consider the cell linkage first before making any change.

How to Edit the Mode? All peach Areas are your INPUT CELLS. Please fill the PEACH AREA as per your Business situation. All WHITE and COLORED CELLS are CALCULATED and LINKED CELLS.

The Model is easy to use, dynamic and Transparent. We did not use complex formulas to build the Pre-built Financial Model or Financial Template.

Yes, We provide Half an Hour of free consultancy. We help you to explain

• The flow of Pre- Built Financial Model
• Explain Financial Terminology
• Explain How the Pre-built Financial Model work.

You can fix a meeting time with our Expert Financial Consultant and avail yourself of this opportunity to have one to one call with him/her.

Business Plan faqs

Oak Business Consultant can easily accommodate any industry and already has 100+ Pre Built Business Plan samples that help you along the way. Whether you’re a small or mid-sized business, freelancer, or literally any industry sector from tech to real estate to salon and restaurant. We do extensive research before writing a business plan so that each business plan is quite different from another according to its business nature and operation requirements.

At Oak Business Consultant, we ensure that each and every business plan is customized for every industry. Such as;

• Real Estate  
• Education ,
• Entertainment etc.

Our team of experienced consultants and business analysts does not only ensures high-quality templates but also provides business consulting services to enhance your idea. However, these Pre Built Business Plan Templates are general. You will require our customized plan services and if your business idea is unique and generates revenue from various different streams.

Apart from the general pre-built business plan template, we provide three kinds of business plan customized services and Each plan package offers a variety of services based on its price.  

• Comprehensive

For Example in Basic Plan, a 10 to 15 pages business plan with a three-year financial model, completely customized according to your business nature and idea. However, in the Comprehensive package, the packages will be based on 30 to 35 pages with 5 Years of financial analysis.

We have several business planning packages. Each package is developed keeping in mind the scale of the business industry and the purpose of the business plan. We provide extremely competitive and affordable pricing for business plans.

If you need help with choosing the right package please feel free to reach one of our consultants. We are available here to support your queries.

https://oakbusinessconsultant.com/contact-us/

The average venture capital company receives several business plans every day and they only invest in a handful of 1%. You need such a comprehensive and deal proven business plan to capture investment attention. Oak Business Consultant Provides you a dynamic business plan which not only jotted down your ideas into a well-structured format but also provides all essential market and financial analysis which would be eye-captured information to the investor.

We work with minimal inputs. We only require the basic information in the brainstorming and developing process. The basic questionnaire involves Brand Name, a Brief Description of the company and your Idea, Target you will earn your revenue? and Why do you think people would need your products/services? and What is the range of initial investment you are looking at? And what plans for your company? These questions will ask as a starting point for your project. 

We always encourage our clients to share other information related to their future operations that might have. In case more information is required, our team will contact you.

We work in a collaborative manner via phase to phase communication approach. We acknowledge that you would know your business idea better than anyone. We bring along years of experience and industry best consultants to help you enhance your idea into a venture.

We work in a phased manner. Every interim deliverable related to the business plan will be sent to you for review. We acknowledge that you would know your business idea better than anyone So that We would encourage you to go through the drafts and give us your feedback. Our consultants will have a discussion on your review comments. On the basis of the discussion, we will modify the drafts. For every phase, we will take a maximum of two update requests of each phase into consideration. We would request you to give us a complete and specific set of feedback.

The business plan template design would be a part of the package. The draft version would be written in a normal word document; however, once a consultant is done with the content. A non-designed business plan goes into the in-house graphic team that turns the non-designed version into an aesthetically appealing template by considering the brand color theme and industry nature.

Market Research report faqs

We offer three variations: Basic, Advanced, and Comprehensive.

Basic includes a PDF report; Advanced adds Excel files; Comprehensive includes PDF, Excel, and PowerPoint.

Yes, we offer a 7-day complimentary consultation post-purchase.

Reports are for single-user only and not for commercial sharing.

Data is up-to-date as of the report’s publication.

Digital reports are delivered instantly; customized reports may vary as per the requirements.

We offer ongoing support for any post-purchase inquiries. You can contact by email [email protected] or book a meeting with https://calendly.com/oakbusinessconsultant/30min

Voices of Victory: Client Testimonials of Triumph

Services: Accounting and Bookkeeping Services

Industry: Fashion Clothing Store

It is my pleasure to recommend Oak’s bookkeeping services to anyone, as I have been using them for many years, and I believe they are genuine and really know their stuff.

Dana Todd Founder & CEO

Services: CFO Services , Market Research

Industry: Beauty Products and Manufacturing

No amount of praise can do justice to the quality of Sadaf’s CFO services. Her dedication to her clients is unparalleled. I have trusted her with two complicated accounts, and she handled everything with a professional attitude and without making any errors.

Andrina Founder

Industry: Healthcare

It is a pleasure to work with the Oak Team, particularly Sadaf. As a result of her partnership with me, I was able to gain a better understanding of financial decisions. For my CFO needs, I fully trust Oak!

Denver Maloney CEO

Services: Investor-Ready Document Services

Industry: Real Estate

This was our first time working together, but it was so easy to get started and Sadaf quickly understood our targets and accommodated the way we work. She was extremely patient with our continuous change in deliverables, worked hard to meet our expectations and often suggested how we could improve our work and make the project more efficient. Well skilled in her profession and an absolute pleasure to work with.

Lars Narfeldt COO

Services: Financial Model , Financial Forecasting , Pitch Deck & Market Research

Industry: Fintech

Sadaf was above & beyond what we could’ve asked for! I will certainly hire her again, and will recommend her to anyone I can! Her and her team’s quality of work is excellent, and she gets things done very quickly. She is very engaging, and responsive, there for our every beckon call. She spent nearly an hour on a phone call with us to go over the numbers and helped us brainstorm some new numbers when we needed them. Amazing, incredibly talented professional – you will be doing yourself a big favor if you hire her!! :)

Emma Sánchez Andrade Smith Co-Founder

Services: Startup Saas Financial Model , Market Research

Industry: SaaS

Thanks so much for working so hard on this project. Looking forward to working on many more projects with you and your team!

Sufian Chowdhury Founder & CEO

Industry: Fashion E-store

There is no doubt that Oak is a game-changer. A unique combination of experience and expertise makes them the best in the business. They have helped me relieve a lot of stress and improved the stability of my business. Having a teammate to guide me through big financial decisions is truly a blessing.

Stephanie Skourti Co-Founder

Industry: Health Care

Sadaf and her team are really helpful and hardworking, would recommend them for any concrete tasks you may need help with in your organization.

Luisa Silva Co- Founder

Services: Financial Model , Business Plan , Pitch Deck & Market Research

Industry: Blockchain

Excellent and professional approach and I am happy with the results. The working with team Oak Consultant was wonderful and all assignments were completed with lot of energy and professionalism by members of the team.

Lalit Vidhani Consultant

Services: Cash Flow Analysis Tool

Industry: Consulting Firm

Sadaf and her team have excellent excel spreadsheet skills. My client provided a rather complicated set of accounting reports that needed to be integrated into a spreadsheet format I had, but I didn’t have time to do it myself. With very limited instructions, Sadaf and her team successfully completed the integration and improved upon my spreadsheet with pivot tables and graphs. Will definitely keep her for future financial analysis and spreadsheet work.

Stacey Powell CEO

Industry: Information Technology Company

Oak bookkeeping services have been a great help. This company has a high level of professionalism, friendliness, and positivity! The service they provide is excellent, and I highly recommend them.

Sabeen Ali Founder

Industry: Telecom

Oak provides exceptional accounting services. You’ll find that they offer a much wider range of knowledge than your average accountant, making them a valuable asset to your company. Highly recommended!!!

Ramin Heydari CEO & President

Today’s rates for a wide variety of multifamily loans Check Today's Rates →

• Do You Need a Business Plan for Apartment Investing?

If you want to give yourself the greatest chance of succeeding in the multifamily investing game, writing an effective business plan is key. A business plan can clarify your goals and bring potential obstacles to your attention.

• Apartment Investing Business Plans: What You Should Know 
• Elements of a Successful Apartment Investing Business Plan
• Mission Statement
• Investment Strategy
• Target Market (Geographic and Demographic)
• Property Financing
• Marketing Strategy
• Financial Projections
• Exit Strategy
• Property Management
• Legal, Accounting, and Asset Management
• The Best Multifamily Business Plans Are Flexible  
• Related Questions
• Get Financing

Depending on the nature of your investment goals, you may want to have a specific business plan for each property you acquire, as well as an overarching business plan for acquiring a larger number of properties. While multifamily business plans can vary significantly in nature, they generally have a few shared components. These include: 

In the same way that 19th century Prussian military commander Helmuth von Moltke said “No plan survives first contact with the enemy,” no multifamily business plan will ‘survive’ contact with the real world. Markets change, lenders change requirements, and service providers adjust their costs all the time — and your apartment investing business plan should reflect that. If you’ve realized that a new type of marketing could benefit your property, or that you want to look for properties in an entirely different market-- simply change your plan. Having a business plan is great, but it’s a template, not a stone carving, so allow it to guide you on your journey while not letting it restrict your choices.

What are the benefits of having a business plan for apartment investing?

Having a business plan for apartment investing can help you gain clarity on your goals, identify potential obstacles, and gain ideas and insights that can make your investments more lucrative. It can also be essential if you plan to purchase multiple properties, or if you’re considering bringing in business partners or outside investors, as you’ll likely need to share it with them in order to get their approval.

Your business plan should include your investment strategy, which summarizes what type of property you will invest in and how you will make it profitable. This is a bird’s eye view, and can also include mentions of your plans for financing, property management, renovations, exit strategies, and other important elements.

For example, a specific plan could say “We plan to acquire a class C 15-25 unit property in the Atlanta, Charlotte, or Charleston markets, upgrade it to a class B property, and raise rents by 10-15%. We will hire an outside property management company to take care of management responsibilities, and plan to finance the property with a 70% LTV loan.”

What are the key components of a business plan for apartment investing?

The key components of a business plan for apartment investing include:

The investment strategy summarizes what type of property you will invest in and how you will make it profitable. This is a bird’s eye view, and can also include mentions of your plans for financing, property management, renovations, exit strategies, and other important elements, which you can elaborate on in future sections.

For instance, a specific plan could say “We plan to acquire a class C 15-25 unit property in the Atlanta, Charlotte, or Charleston markets, upgrade it to a class B property, and raise rents by 10-15%. We will hire an outside property management company to take care of management responsibilities, and plan to finance the property with a 70% LTV loan.”

For more information on financing your apartment investment, please visit Multifamily.loans Apartment Financing .

How can I create a business plan for apartment investing?

Creating a business plan for apartment investing requires a comprehensive understanding of the investment strategy, legal, accounting, and asset management. The investment strategy should include the type of property you will invest in, how you will make it profitable, financing plans, property management, renovations, and exit strategies. You should also consider who you will use for legal, accounting, and asset management services, and how much they will cost. These costs should be reflected in your financial projections.

For more information, please see Do You Need a Business Plan for Apartment Investing? from Multifamily.Loans.

What are the best practices for creating a business plan for apartment investing?

The best practices for creating a business plan for apartment investing include having a mission statement, investment strategy, target market, property financing, marketing strategy, financial projections, exit strategy, and legal, accounting, and asset management. Your investment strategy should summarize what type of property you will invest in and how you will make it profitable. This is a bird’s eye view, and can also include mentions of your plans for financing, property management, renovations, exit strategies, and other important elements. For instance, a specific plan could say “We plan to acquire a class C 15-25 unit property in the Atlanta, Charlotte, or Charleston markets, upgrade it to a class B property, and raise rents by 10-15%. We will hire an outside property management company to take care of management responsibilities, and plan to finance the property with a 70% LTV loan.”

For more information, please visit this article .

What are the risks associated with apartment investing without a business plan?

Without a business plan, apartment investors may not be able to accurately measure their profitability goals against their actual progress. Additionally, lenders generally require detailed financial plans before approving a borrower for a loan, so if you want financing, you’ll need to create a reasonable estimate of what the future may hold. Without a business plan, investors may not be able to accurately assess the risks associated with their investments, and may not be able to respond to opportunities or setbacks in the market. Source

What resources are available to help me create a business plan for apartment investing?

Creating a business plan for apartment investing can be a daunting task. Fortunately, there are a number of resources available to help you get started. The Multifamily.loans blog is a great place to start, as it provides an overview of the legal, accounting, and asset management considerations you should take into account. Additionally, the blog provides guidance on how to create an investment strategy that outlines the type of property you will invest in and how you will make it profitable.

Other helpful resources include the Small Business Administration's guide to writing a business plan , which provides a step-by-step guide to creating a business plan, and the Investopedia guide to creating a real estate investment business plan , which provides an overview of the key elements of a real estate investment business plan.

Finally, you may want to consider working with a professional business plan consultant to help you create a comprehensive and effective business plan. A professional consultant can provide valuable insight and guidance to ensure that your business plan is well-crafted and meets your investment goals.

Getting commercial property financing should be easy. ⁠ Now it is.

Click below for a free, no obligation quote and to learn more about your loan options.

• Skyscrapers
• Apartments for Sale
• Apartments for Rent
• Houses for Sale
• Houses for Rent
• Luxury Real Estate
• Mansions in Russia
• Palaces in Russia
• Watch Video
• Residence permit in Russia

Moscow-City – The Moscow International Business Center

• 3 years ago

Moscow-City is an iconic location for life and work in Russia’s capital. Enormous skyscrapers, business centers, the best restaurants and retail spaces – all this is concentrated in one place. The ultramodern Moscow-City towers are truly striking in their outward appearance, and the layout of the apartments inside and the fantastic views that can be seen from the higher floors are nothing short of impressive.

This skyscraper compound, often referred to as Moskva-City, is the Russian take on Manhattan, where businessmen strike multi-million dollar deals daily while ordinary life goes on next door. Its state of the art spaces offer the ultimate convenience. The infrastructure of this business district is so well-developed that anyone can find something interesting for themselves here: from residential apartments to boutiques, clubs, exhibitions and more.

When the foundations for the Moscow-City skyscrapers were laid, a special kind of concrete was used, the properties of which are amplified by many times compared to standard concrete. Even in the event of a plane crashing into one of the buildings, the structural integrity of the towers will be preserved.

The architects of the Moscow-City Business Center have created a unique locality that has integrated into itself the hub of the capital’s business life and a whole ensemble of historical monuments. Anyone can admire the beauty of these skyscrapers from within or without the compound. There are also a number of apartments for sale or rent available in the MIBC itself. But first, let’s have a look at some more interesting facts about the financial core of Russia’s capital.

• 1 How It All Began
• 2.1 Moscow-City Central Core
• 2.2 Tower 2000
• 2.3 Evolution Tower
• 2.4 Imperia Tower
• 2.5 Moscow Tower and St. Petersburg Tower
• 2.6 Steel Peak Tower
• 2.7 Federation Tower
• 2.8 Mercury City Tower
• 2.9 OKO Tower Complex
• 3.1 Afimall City Shopping Center
• 3.2 Bagration Bridge
• 3.3 Expocentre Fairgrounds
• 4 Renting and Buying Real Estate in Moscow-City

How It All Began

The history of Moscow-City goes all the way back to 1992. The government of Moscow at the time wanted to bring into existence its own skyscrapers like the ones in London or New York. And the idea caught on. In 1992 the project for the construction of the huge “Moscow-City” MIBC compound was enthusiastically approved, kick-starting the painstaking preparatory works. The original intention was that the skyscrapers would only house office space. However, as time went on, the towers began to welcome in ordinary residents who wanted to live on the territory of this business and finance hub.

Moscow-City is undoubtedly a city within a city. Its grandeur is mind-boggling. It is perfect in every way: from location to infrastructure. And today, anyone can get a feel of the atmosphere of the “capital city” of Russia’s business world – many of the apartments in Moscow-City are available for rent. Any citizen of Russia and even nationals of other countries can make use of these offers.

What It’s Like in 2021

Today Moscow-City is not just a magnificent and fascinating sight, but also a real hub for the work, life and leisure of thousands. Its infrastructure is organized in such a way that there is no need to leave the territory of the “city within a city” at all. This business district contains everything one may need for work and recreation. And if one does decide to venture out into the larger metropolis, the MIBC’s three subway stations make this remarkably simple to do.

Moscow-City stands on the Presnenskaya Embankment . Each of the buildings in the district has a name, which simplifies its identification. Some of the buildings form complexes that are united under one name, such as the Neva Towers and the Naberezhnaya Tower complex of two skyscrapers and one high rise. There are a total of 16 towers in the MIBC, of which the most popular are:

• Moscow-City Central Core;
• Tower 2000;
• Evolution Tower;
• Imperia Tower;
• City of Capitals (Moscow Tower and St. Petersburg Tower);
• Steel Peak Tower;
• Federation Tower;
• Mercury City Tower;
• OKO Tower Complex.

Moscow-City Central Core

This is the most complex building within the MIBC compound. Its total floor area is a whopping 1 476 378 sqft (450 000 m²). It consists of two massive parts, each of which boasts a truly impressive infrastructure. The underground part includes 3 Moscow Metro stations, a parking lot for automobiles and a shopping mall. The aboveground part houses a concert hall and a hotel.

Tower 2000 is a skyscraper having 34 stories. Its total floor area is 200 318 sqft (61 057 m²), most of which is office space. The key feature of this skyscraper is its direct connection to the Bagration Bridge, which has its own shopping arcade. The tower has everything one may need while working here, including a large parking lot and several restaurants.

Evolution Tower

This elegant structure is 836 feet (255 m) high – that’s a whole 54 stories! The total floor area here is 554 462 sqft (169 000 m²). The Evolution Tower’s key feature is that it has its own Wedding Hall. This skyscraper houses large office spaces, a parking lot and several restaurants.

Imperia Tower

MIBC’s Imperia Tower is the undeniable focal point of the MIBC’s business life. Its height is 784 feet (239 m), which means one can hold conferences and resolve key business matters on the 59 th floor! And that really is amazing! The tower has everything: offices, hotels, restaurants and parking lots. But if you want a truly unforgettable experience, visit the viewing platform! It is situated on the 58 th floor and a simply astounding view of Moscow can be seen from it.

Moscow Tower and St. Petersburg Tower

The Moscow and St. Petersburg Towers are the chief representatives of the MIBC. The Moscow Tower has 76 stories and is 990 feet (302 m) high, while the St. Petersburg Tower has 65 stories and stands 843 feet (257 m) tall. Both towers offer fantastic views of the capital city.

Most of the floors of these two skyscrapers are taken up by luxurious sky apartments. There are also several recreational and entertainment centers, office spaces, restaurants, etc.

Steel Peak Tower

Also known as the Eurasia Tower of Moscow-City, this supertall skyscraper has a total of 680 912 sqft (207 542 m²) of floor space. Most of this is taken up by offices, and the rest – by residential quarters (around 65 616 sqft or 20 000 m²). The tower also houses a number of the greatest restaurants, studios and shopping centers.

Federation Tower

The Federation Tower is a complex of two skyscrapers, known as Tower East and Tower West. Tower East is the second highest building in Europe (the first is a skyscraper recently erected in the city of St. Petersburg). Its height is a colossal 1 223 feet (373 m) and that makes 95 stories! Tower West, on the other hand, is noticeably shorter at 794 feet (242 m).

The Federation Tower is a multifunctional complex.

Mercury City Tower

The Mercury City Tower skyscraper is widely known as one of the tallest buildings in Europe. Its height is 1 112 feet (339 m) and it has 75 stories. It is multifunctional by concept, holding within its walls shopping centers, offices and all kinds of other spaces. It is also possible to rent apartments here.

OKO Tower Complex

The OKO Tower Complex consists of two towers – the North Tower (49 stories and 803 ft or 245 m in height) and the South Tower (85 stories and 1 155 ft or 352 m in height).

Each of the MIBC’s tower complexes has its own recreational and entertainment areas, restaurants and parking lots. The top floors of most of these buildings contain luxurious fully-furnished apartments. At night, the towers shine with bright lights, while inside them the panoramic windows reveal astounding views of Moscow. This breathtaking view of the capital of Russia is why visiting Moscow-City is a must!

What Not to Miss

There are many interesting landmarks within the Moscow-City compound, but three of them are truly deserving of special attention:

• The Afimall City Shopping Center;
• The Bagration Bridge with two galleries and a shopping arcade;
• The Expocentre Fairgrounds.

Afimall City Shopping Center

The Afimall City Shopping and Entertainment Center is located in Moscow-City’s Central Core. It is divided into 4 zones, each with its own theme – one for every season of the year. The shopping center houses the biggest indoor fountain found worldwide. The height of this watery wonder is 118 feet or 36 meters.

The shopping and entertainment center contains everything one might expect from one of the largest centers of its kind:

• Retail brand stores;
• Exhibitions;
• Game rooms;
• and Restaurants.

The main recreational space is roofed with a giant transparent dome, which is an impressive sight to behold.

Bagration Bridge

Bagration Bridge with its upper and lower galleries has a shopping center all of its own and was the first structure to be built as part of the Moscow-City business district. Its lower gallery is a shopping arcade and its upper gallery is an open-air viewing platform with a spectacular view of the MIBC and the Moskva River. The hall of the bridge houses the 23 foot tall sculpture called “Tree of Life”. Having gone through the bridge via either one of its two galleries, a pedestrian would find themselves standing right on the Kutuzovsky Prospekt.

Expocentre Fairgrounds

The Expocentre Fairgrounds exhibition venue is located at the very heart of the capital. The first exhibition held at the Expocentre happened all the way back in 1959, much earlier than the MIBC was erected. Today it is the venue of many interesting events.

Exhibitions with very diverse themes are regularly held at this complex. An up-to-date schedule can be found on the official webpage of the Expocentre. The events can be free or fixed-price entry, depending on their type.

Renting and Buying Real Estate in Moscow-City

Moscow-City is not only a work and business hub, but also a residential neighborhood. Any citizen of Russia can rent or buy apartments or elite sky lounges here. The variety of residential real estate available inside the skyscrapers is impressive, including options for any pocket. The following buildings in the MIBC contain residential blocks:

This skyscraper has a mirror glass façade which reflects the passing clouds. Just imagine how beautiful that looks! Anyone can buy an apartment in the Federation Tower. Such properties are not only a good investment, but also a mark of prestige. The average price of residential real estate here is 45 million rubles for an apartment with a total floor area of 334 sqft (102 m²). The average price of a square meter (3.28 square feet) is in the range of 650 to 700 thousand rubles. There are two- and three-room apartments available in the Federation Tower, each with its own loggia. As for rent, the minimum price of one month’s stay in a three-room apartment in this skyscraper is 300 000 rubles per month.

The Mercury City Tower skyscraper welcomes citizens from all parts of Russia. This building is no less tall than the world-famous Dubai skyscrapers. Living in its apartments is a delight. The minimum cost of an apartment in the Mercury City Tower is 75 million rubles. The average price of a square meter (3.28 square feet) is 800 thousand rubles. And for those looking for a lower price point, some of the properties are also available for rent – in this case you will pay a minimum of 250 thousand rubles per month.

The Imperia Tower is a key cluster of interesting offers. The best options for buying and renting apartments within the MIBC can all be found in this skyscraper. The lowest price of a residential apartment here is 40 million rubles. A square meter (3.28 square feet) in a luxurious apartment in the Imperia Tower currently costs 600 thousand rubles, while the price range of the listings available for rent in this skyscraper is from 350 thousand all the way up to 1 million rubles per month.

This complex, standing on a faceted or “crystal” base, is an architectural engineering project boasting spectacular design. Behind its impressive façades is an abundance of penthouses and apartments having floor areas in the range of 262 sqft (80 m²) to 984 sqft (300 m²). The minimum price of an apartment in the OKO Tower Complex is 40 million rubles (the price of a square meter (3.28 square feet) is 500 thousand rubles). You can rent an apartment here starting from 400 thousand rubles per month.

City of Capitals

The City of Capitals is an exemplary architectural complex. Its sum appearance gives the impression of a huge city. Inside its walls are spacious apartments available for purchase and rent. This complex is considered to be especially prestigious. The prices of apartments here start from 50 million rubles, while the minimum cost of renting is 400 thousand rubles per month.

Please note! The price of real estate available for purchase or rent depends on: the tower, the floor, the total floor area, the furnishings and/or interior design, and other factors.

The key advantages of buying/purchasing real estate in Moscow-City are:

• Favorable location;
• Convenient transportation links;
• Well-developed infrastructure;
• High safety level;
• Efficient architecture;
• Panoramic windows.

Buying real estate in Moscow-City is very much a rational decision, most appealing to those who value the ultimate level of comfort. The residential apartments here boast impressive interior design solutions executed in the contemporary style.

Related posts

Property tax in russia, the best international schools in moscow.

Our Rating of the Best Districts of Moscow for Living In

Join the discussion cancel reply.

Save my name, email, and website in this browser for the next time I comment.

Compare listings

Reset Password

Please enter your username or email address. You will receive a link to create a new password via email.

Send a Request

OSU-area plan would replace Bier Stube with nation's second-tallest wood-framed building

A Chicago-area company plans to build a 13-story apartment building in the University District out of wood, making it the country's second-tallest timber-framed building.

Harbor Bay Ventures is proposing the building on the site of the Bier Stube, a longtime Ohio State watering hole at 1479 N. High St.

"Our plan is to build Columbus’ first mass-timber building," said Dan Whalen, vice president of design and development for Harbor Bay. "We are really excited about that."

This would be Harbor Bay's second large, wood-framed structure. Two years ago, the company opened INTRO in Cleveland's Ohio City neighborhood, made of two timber-framed buildings, nine and 11 stories high. Harbor Bay bills INTRO as the nation's largest timber-framed building, though not the tallest.

The world's tallest mass-timber building, the 25-story Ascent tower, opened in Milwaukee nearly two years ago . Harbor Bay's campus-area building would be the second tallest mass-timber building in the U.S. behind the Milwaukee tower, according to several online lists of mass-timber buildings .

"Mass timber" has been used in constructing European high-rises since the mid-1990s, and is slowly becoming more common in the U.S. The technique, which involves laminating soft wood into large panels and beams, is considered more environmentally friendly than traditional steel-and-concrete construction, among other benefits.

"Using wood as a structural or finishing material not only offers aesthetic beauty, but enhances indoor air quality, acoustics, thermal comfort and energy efficiency," says Harbor Bay.

Harbor Bay's plans were approved Wednesday by the University Area Commission after the company agreed to make changes to the plan, including reducing the height from 15 stories. Harbor Bay is partnering on the project with Marker, a Philadelphia-based student housing company, and the Mollica and Ryan families, who own the Bier Stube site.

Harbor Bay's proposal is the latest for the Bier Stube site . Early last year, Buckeye Real Estate proposed a six-story apartment building on the site, but that proposal did not move forward.

Harbor Bay's plan, like Buckeye Real Estate's plan, would occupy the southwest corner of North High Street and West 9th Avenue intersection. In addition to the Bier Stube, the 14-0 Express convenience store and Yau's Chinese Bistro would be removed to make way for the apartments.

Harbor Bay's plan calls for a first-floor "podium" level of traditional steel and concrete topped by 12 floors built of wood. The building would include 184 apartments, ranging from studios to four-bedroom units, for a total 452 bedrooms. Like other student housing complexes, the units would be rented by the bedroom. Harbor Bay estimates that 90% of tenants would be students.

The building would be U-shaped, with the open part of the U facing south. On the north side of the building, five townhomes would open onto West 9th Avenue.

A deck, including a hot tub in the shape of a Block O, would sit in the middle of the U on the first floor roof. A fitness center and lounge would open onto the deck. Plans also include a library room, a listening room/record lounge, a "simulator room," a multimedia studio, a few conference rooms, multiple study pods and bike storage.

In addition to allowing the height, the University Area Commission granted a variance that allows no parking in the building, instead of the 276 spaces current zoning code requires. Harbor Bay's proposal notes that residents would have access to a surface parking lot on West 9th Avenue and a parking garage on East 9th Avenue, which Harbor Bay says are underused.

The apartment building would be by far the tallest of a string of new student housing developed along High Street and Lane Avenue. Harbor Bay notes in its proposal that the building would be significantly shorter than the 26-story OSU Wexner Medical Center's new building , and Morrill and Lincoln towers, also on Ohio State's campus.

Under the city's current zoning code, Harbor Bay's plan requires variances to raise the height and reduce parking. The project would have required few or no variances under the city's proposed zoning code , which would eliminate parking requirements and allow buildings up to 12 stories on the site, or 16 stories if the building includes affordable housing.

In its proposal, Harbor Bay says the site already includes affordable housing because it includes a string of affordable housing rentals along West 9th Avenue that Harbor Bay partly owns.

While the building was approved in a divided vote by the the University Area Commission, some commissioners remain concerned about the plan.

"To include no parking is just totally irresponsible," said Seth Golding, zoning chairman of the University Area Commission. "Even with the height reduction, this is twice as high as anything we've approved."

Golding said some commissioners felt their hands were tied a bit because Harbor Bay said it would leave alone the old affordable housing apartments that it owns on West 9th Avenue if the proposal was approved.

University Area Commissioner Michael Kehlmeier said he is also concerned about the project.

"The building will be much taller than any other building in the area," he said.

"I worry about the number of student housing units developers are building in the district," Kehlmeier said. "This is dorm-style student housing, not intended for nonstudents. ... I also worry that there is no parking at all in the building."

Kehlmeier also expressed concern that the building has no low-income housing.

Harbor Bay spokesman Steve Willobee said the company hopes to begin construction on the building this fall, and complete it 18 to 20 months later.

Willobee said Harbor Bay officials have been meeting with Columbus Building & Zoning officials on plans for the building.

"We're operating under current building codes, but as with any building method that hasn’t been used before, there’s familiarity that needs to be established and questions that need to be addressed," he said.

[email protected]

• Realting.com
• New buildings
• Flats in new buildings

New Construction Apartments in Moscow, Russia

A 312-unit apartment complex is coming near On Top of the World. Here's how it happened.

The County Commission on Monday approved a rezoning that On Top of the World requested as part of a plan to bring a 312-unit apartment complex to the front of the massive retirement community.

Several On Top of the World residents spoke against the rezoning application, saying a non-age-restricted apartment complex full of renters would be incompatible next to an age-restricted retirement community where people own their own homes. The residents expressed concerns about noise, safety, increased traffic and infrastructure.

But the majority of commissioners approved the rezoning request, saying it was the best way to ensure that the multifamily complex is as safe and compatible as possible. Only commission Chairwoman Michelle Stone voted no.

Where is this land and what is planned for it?

The land in question is at 8441 SW 99th Street Road, basically between State Road 200 and the edge of On Top of the World. The land is near the new TownePlace Suites by Marriott hotel and Cody's Original Roadhouse.

On Top of the World plans to sell that 22.63 acres to a Wisconsin-based developer, Continental Properties . That purchase agreement would include On Top of the World's vested rights — established in 1973 — to develop the land intensely with residential or commercial uses.

Instead of just using the existing zoning (Community Business/B-2), as it could have done, On Top of the World sought a zoning change to Planned Unit Development.

In February, the county's Planning & Zoning Commission voted 5-2 to recommend approval of the request. County planning staff also recommended approval.

Another voice in favor of the plan is the Ocala Metro Chamber & Economic Partnership, which said the apartments are needed to house the essential workers who are serving fast-growing Marion County .

"We have amazing options for a wide array of lifestyle choices; from sprawling horse farms to full-featured senior living communities and almost everything in between," the CEP wrote in an op-ed ahead of Monday's commission hearing. "While we have a wide variety of choices, the problem is we don’t have enough of any of them. In particular, we have a very serious shortage of living options for hard-working middle-class families. These families include teachers, police officers, firefighters, and healthcare workers to name just a few.

"For many, they are either not quite ready for home ownership, earning up to home ownership, or simply prefer a different lifestyle," the CEP wrote. "Not having available housing is not good for our future and it is not who we are as a community."

This project deserves support, the CEP said, because it meets or exceeds all regulatory requirements.

"Developments within the Urban Growth Area such as this must be approved to ensure the county has the financial sustainability to support limiting development in the remaining 89%," the CEP wrote. "This project protects our farms and springs while providing much needed housing."

Earlier coverage: Apartments in front of On Top of the World? Residents object, but the plan is progressing

Food trucks and a long meeting

Despite those obstacles — the vested rights, the staff recommendation, the P&Z vote, the support from Marion County's organized business community — On Top of the World residents showed up in numbers for Monday's public hearing, determined to have their say.

Knowing that there was intense interest in this application, the county set a special day and time for the hearing. Such hearings typically are held during the afternoon sessions of Tuesday county commission meetings. The county even arranged for food trucks to be parked outside on Monday.

The hearing began at 9 a.m. and wrapped up just before 3:30 p.m., with a 45-minute break for lunch.

'You can see everything'

On Top of the World resident Kim North objected to the apartment building, saying it was incompatible with the retirement community. She also scoffed at On Top of the World's contention that an existing tree line would serve as an adequate buffer between the apartments and the first rows of homes in OTOW.

"I can see the lights to McDonald's" from my home, North said. The restaurant is on the other side of SR 200.

"You can see everything," North said.

After much discussion, On Top of the World representatives agreed to add significant additional buffering, plus a 6-foot opaque privacy fence and 2-foot berm. Thick bamboo will be added near a lift station. They confirmed that the apartments will only be two stories, with maximum height of 40 feet.

The representatives also agreed to move the apartment complex's pet area and car wash station to the front of the property, closer to SR 200 and farther away from On Top of the World. That should help allay concerns about noise and light. And the pool will be open only dawn to dusk.

"We are already overburdened," On Top of the World resident Janell Durista told commissioners. Ambulances and fire trucks have to fight traffic in and around SR 200. You can't even find a parking spot at the nearby Publix.

On that same theme, one man asked the commission to table the request until infrastructure could be improved.

But a pause wasn't among the solutions considered. The commission did persuade the developer to add a second full access to the apartment complex and make some traffic safety improvements, including turn lanes. Some security cameras will be added at access points, as well.

Staying out of court

Chairwoman Stone said the apartment complex is incompatible and the rezoning would not get her vote. She said the developer had a reasonable option: develop under the current zoning classification.

The other commissioners thought it was best to work with On Top of the World (and, by extension, the apartment complex developer) to negotiate favorable changes.

Another advantage to that approach: avoiding a lawsuit. As the county attorney pointed out, in defeat, On Top of the World could seek refuge in the courts, alleging that the county violated its own comprehensive plan. Even worse, it could proceed under the existing zoning, develop an even more intense project with no compatibility concessions, and still sue Marion County.

"If they sue us," Commissioner Craig Curry said, "they are going to win."

In the end, the vote was 4-1 to approve the rezoning.

The team representing On Top of the World tried to assure commissioners and the public that they want the best and most compatible project possible.

"We're building this right next to our sales center," said David Tillman, an engineer on the team. "That should say something."

[email protected]

Business | Historic Markley Hotel will be redeveloped as…

Share this:.

• Click to share on Facebook (Opens in new window)
• Click to share on Twitter (Opens in new window)

Baltimore Sun eNewspaper

• Real Estate
• Top Workplaces
• Best Reviews

Business | Historic Markley Hotel will be redeveloped as small-business, retail hub with student housing next door

People in Baltimore’s Lauraville and Beverly Hills neighborhoods have long known the sprawling brick building in the 4500 block of Harford Road as The Markley Hotel, though it’s not clear whether it ever hosted overnight guests.

A new chapter is starting for the former D. Markley Supply Co. seed and general store and warehouse as a community hub, with student housing for Morgan State University next door.

The historic Markley building, which sits on a 3-acre, former industrial tract that Baltimore-based MCB Real Estate purchased in 2022, would become a hub where food and retail entrepreneurs run stalls and kiosks. The $7 million project also involves transforming a second-floor loft into a gathering and event space for entrepreneurs and young professionals, along with offices. Construction is expected to start this summer.

Hamilton-Lauraville Main Street, which works to revitalize the Harford Road commercial corridor, began planning the 24,000-square-foot center after MCB donated the Markley building to the nonprofit group.

On the site’s remaining land, MCB is building a 151-unit Class A apartment building to house students from Morgan State’s campus less than a mile away. The apartments are expected to open by summer 2025.

Revitalization of the 4500 block, which has long struggled with vacant and deteriorating buildings, was seen as a critical link to Harford Road’s redevelopment, including new stores and restaurants, that has occurred both north and south of the site, said Daniel Doty, executive director of the Main Street group.

“There was just this huge property that was very difficult to do anything with,” Doty said. The redevelopment “is helping to bring life to the entire area.”

The Main Street group is redeveloping the Markley with the help of MCB and The Cube Cowork, an existing Harford Road-based business that calls itself the nation’s largest Black woman-run coworking space. The Cube will expand to the Markley and become the anchor tenant, leading the effort to attract and retain entrepreneurs. It will continue to run its current Harford Road location, where entrepreneurs lease its offices, co-working space, conference rooms and event space.

“Because the demand has been so high, in the sense of other services that entrepreneurs need, when we saw this space we thought that this would be a great expansion,” said Tammira Lucas, The Cube’s leader and small-business adviser. “This gives them a home. Something that they lack is a place where they can actually be stable but also not have the extreme overhead of a brick and mortar space.”

MCB, the development firm that purchased and is redeveloping Harborplace, decided to donate the Markley and work to repurpose it as part of its mission to foster overall neighborhood growth through its projects, said Amy Bonitz, MCB’s vice president of community development.

The idea for the new facility is to offer space for companies to grow and later potentially open their own stores or restaurants on Harford Road, Doty said. The vision includes offering affordable space for small retailers, food-based businesses, including a pop-up cafe, small media companies and other entrepreneurs.

“We aim to build something truly impactful here,” he said.

The group also is relying on help from the business and entrepreneurial programs at Morgan State’s Graves School of Business and Management.

The project was awarded a $2.5 million state historic tax credit as well as a $1 million grant from the Maryland Department of Housing and Community Development. Plans call for restoring the building’s signature two-story wraparound porch.

The property was initially used as a general store around the turn of the last century, selling farm seed and equipment to farmers on their way to markets in Baltimore, and a warehouse that supplied coal, said Reni Lawal, a development associate with MCB who researched the property’s history when applying for the historic tax credit. The Markley family once lived in upstairs quarters. Lawal said she believes the last member of the Markley family moved out in 1955.

The Markley was later used by a magazine, an adult day care program and a church. It has been vacant for about a decade.

More in Business

Business | How you can prioritize debt and still take a vacation

Business | Seven Black-owned businesses moving to Harborplace pavilions as temporary tenants

Restaurants, Food and Drink | Papi Cuisine, Ikonic Assembly Room win liquor license renewals despite complaints

Business | Retirement could come sooner than you think — how to plan for it