types of music video presentation

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5 of the Most Popular Music Videos Types – To Learn and Be Inspired By

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Have you ever wondered about what different music video kinds exist? Then look no further than this article, where we'll look at every type of music video.

If you're looking for inspiration for your next music video or just want to learn about music video types, read along!

If you are interested in learning the craft yourself, check out our article on Filmmaking 101 .

5 main types of music videos

There are five main types of music videos that you typically see. Performance, Narrative, Concept, Lyrics, and Animated.

But what exactly are they? Read along and find out, along with some of the best examples we know.

1. Performance music videos

This music video is probably the oldest and most commonly used music video. In performance music videos, you'll typically see the band, well, performing - meaning it's a recording of them playing on their instruments.

A performance-based music video can include dancing, lip-syncing, and band members playing their various instruments. It can even be a recording of them playing live in some cases.

However, that doesn't mean that you can't be creative with a performance music video. Typically the bands are located in various exciting locations that connect with the song and the feeling they're trying to create.

Performance music videos are more uncomplicated to film than other music video kinds, and it's great for when a band wants to create a video with a low budget.

It was also the standard before the other types of music videos became popular. Hence, most old music videos are performance-based.

2. Narrative music videos

A narrative-based music video is a music video where the artist(s) are trying to tell some sort of story.

It is essentially a short film based on the song. Narrative music videos typically include a structure of a beginning, middle, and end.

There are also usually no lip-syncing or musical performances in the video. The band creates a narrative around the lyrics relating to the song's themes.

There are exceptions, depending on which type of narrative music video it is. There are three different narrative techniques used in music videos: Illustration, Amplification , and Disjuncture .

If the director uses illustration, they create a music video where the narrative is based purely on the song.

The video will usually include a direct reference to the lyrics. The scenes are a more or less direct representation of the meaning of the lyrics.

The director will utilize their creative genes when creating the music video with amplification. Here the lyrics are still closely connected to the music video.

It can have complementary scenes not necessarily in the verses but relate to the themes and amplify the song's meaning.

Lastly, disjuncture is when the narrative becomes detached from the song's meaning. Here the director chooses to create a new meaning or theme through the video.

It is essentially a narrative video that might not make much sense on the first viewing.

3. Concept music videos

Concept music videos are videos without a storyline and typically have no relevance to the lyrics themselves.

The concept music video is usually based on the artist's vision. It can be seen as a way to expand their creative vision with the song.

The concept music video typically includes a performance or a narrative, so the audience doesn't get all lost. But while there might be a smaller narrative in the video, there is typically no structure to the video.

What makes these types of videos so attractive is their uniqueness which can sear into the audience's brain.

Audiences will get fascinated by trying to understand the video, or just because it's so eccentric, they can't forget it.

For example, who can forget the interpretive dancing between Maddie Ziegler and Shia LaBeouf in Elastic Heart ?

And who could really take their eyes away from Childish Gambino's intriguing performance in Sweatpants ?

When talking about concept music videos, we typically talk about two types: Thematic videos and symbolic videos.

Thematic videos are based on a theme. The music video uses a theme based on the genre or the song's meaning. This could be the setting of the music video or a specific color.
Symbolic videos are made up of different frames that build meaning with each other. It typically features a lot of fast shots and well-utilized lighting.

4. Lyrics music videos

Lyric music videos are just what it sounds like. Music videos with lyrics on the screen as the song goes along.

These videos were extremely popular in the early days of YouTube, albeit they were usually uploaded by a third-party source who didn't have the rights.

Lyric videos started out as windows movie maker videos, with a blue background and the lyrics listed on the screen. But slowly, the industry adopted it and started making official lyric videos with matching fonts and colors.

They have transformed from a modern karaoke-type video to become more creative and innovative.

The lyric music videos typically include a font that matches either the theme or the genre of the song and the background color and font color that goes along with it.

In some cases, the words can be animated to give more meaning to the music. Outside of that, there's usually a lot of movement in the lyric video, so it's not just static text shown on the screen.

Let's take David Guetta's Shot Me Down . It's animated like a comic book, with the lyrics appearing in a text bubble. The lyrics are animated alongside a narrative animated story.

Another example is Adele's Skyfall lyric video. Skyfall was the official song for the James Bond Skyfall movie. It shows different background footage that changes as the song progresses, getting more intense.

Lyric videos are typically used when the artist(s) are unavailable to shoot a music video for the release of the song. The lyric video is also a cheaper way of releasing a music video.

5. Animated music videos

Animated music videos mean everything from a simple 2D animation to stop motion or CGI . Animation music videos typically follow the same structure as other music video types.

In some ways, you can see the animated music video as a hybrid.

If we look at famous animated music videos, we can look at Kanye West's Heartless . This video features an animated version of Ye performing while walking around at night in his City.

The music video resembles a live-action video and took inspiration from the 1981 movie American Pop. The footage looks so real because they used a rotoscoping technique, where they shot all of the footage in real life and had a team of animators drawing on top of it.

Gorillaz is an energetic band whose entire branding revolves around them being animated. Another favorite music video is Gorillaz's 19-2000 , which features the band driving around in the desert.

Gorillaz also released a web browser game alongside the music video that allowed people to drive around just like the video, with the song playing in the background. It shows another way to be creative with your music video and utilize multiple platforms.

Create your own music video

I hope you enjoyed learning about the different kinds of music videos.

If you want to make a music video yourself, consider reading our article on music video production . Here you'll learn everything you need to know about the production of music videos.

About the instructor

Eypee Kaamiño

Videographer

Berlin, Germany

Eypee Kaamiño is a videographer for documentaries and tourism. His background is working in the music industry, in which producing music and music videos was the main job.

What are the different types of music videos?

Performance, Narrative, Concept, Lyrics, and Animated music videos.

What are the 4 main types of music videos that were initially developed?

Performance, Narrative, Concept, and Animated music videos.

What are concept music videos?

Concept music videos are videos without a storyline and typically no relevance to the lyrics themselves. The concept music video is usually based on the artist's vision, and can be seen as a way to expand their creative vision with the song.

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Jeppe Brosbøl Jørgensen

Jeppe is a digital content marketing intern who, among other things, writes stuff online. In his free time, he enjoys watching movies, playing games and listening to some great music.

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Music Video Types and Strategies: A Comprehensive Guide

There are many different music videos, each with its strategy. Here is a list of the most popular types of music videos and the process behind each one.

There are so many different types of music videos, and it can be tough to track them all! In this blog post, we’ll give you a comprehensive guide to the different types of music videos and the strategies you can use to ensure your music video is booming.

Music Video Types and Strategies

Live Concert Videos

If you’ve seen a live concert video, you know how powerful they can be. There’s something about seeing an artist perform live that connects with people. If you plan on releasing a live concert video, ensure you have high-quality footage that captures the energy of the performance.

Live Performance Videos

Live performance videos are a great way to show your audience how you sound life. It is essential for bands that want to get booked for shows. The key to an excellent live performance video is ensuring quality audio. You don’t want your fans to see an incredible performance but then be turned off by bad audio.

Lyric Videos

Lyric videos are becoming more and more popular. They are a great way to connect with your fans and give them something to sing along to. The key to a good lyric video is to ensure the lyrics are straightforward to read. You also want to make sure the visuals are exciting and engaging.

Storytelling Videos

Storytelling videos are a great way to connect with your fans personally. They help you share your story and connect with your fans on a deeper level. The key to a good storytelling video is to make the story compelling and relatable. You also want to make sure the visuals complement the story you’re telling.

Visual Effects Videos

Visual effects videos are all about visuals. They are a great way to show off your creative side and engage with your fans on a different level. The key to an excellent visual effects video is ensuring the visuals are exciting and engaging. You also want to balance the visual effects with the song so that it doesn’t overwhelm the viewer.

Storytelling videos are music videos that tell a story through footage, images, and sometimes animation. Storytelling videos can use to promote a new song or to give fans a new way to engage with a favorite song. Storytelling videos often have a more substantial emotional impact than other music videos, as they can evoke feelings of empathy and connection.

Concept Videos

Concept videos are a type of music video that is based on a central concept or idea. Concept videos can use to promote a new song or to give fans a new way to engage with a favorite song. Concept videos often have more artistic value than other music videos, as they are designed to provoke thought and discussion.

Performance-Based Videos

Performance-based music videos are those in which the artist is shown performing the song. These videos are typically shot in one take, often featuring the artist lip-syncing to the track. Performance-based videos are popular because they are relatively easy and inexpensive to produce.

Concept videos tell a story or convey a message through visuals and symbolism rather than simply showing the artist performing the song. These videos can be costly and time-consuming but effectively communicate a message or emotion.

Live Videos

Live music videos are filmed at a live performance, such as a concert or music festival. These videos can be inspiring to watch and give viewers a feeling of being at the event. Live videos are used to promote upcoming tours or albums.

Live videos are a type of music video that is filmed live at a concert or other event. Live videos can use to promote a new song or to give fans a new way to see their favorite artist or band perform. Live videos often have more energy and excitement than other music videos, as they capture live performances’ raw power and emotion.

User-Generated Content Videos

User-generated content (UGC) music videos feature footage submitted by fans of the artist or band. These videos can effectively promote fan engagement and build hype for new releases. UGC video submissions can gather through social media platforms or websites set up by the artist/band specifically for this purpose.

Live Performance Music Video

A live performance music video is exactly what it sounds like – a music video that features a live performance by the artist or band. These videos are usually shot in one take, with little to no editing. They can fire at a concert, studio, or even in someone’s living room.

Performance videos are a type of music video that features the artist or band performing the song. Performance videos can film in a studio setting, or they can be filmed live at a concert or other event. Performance videos promote new music or give fans a new way to see their favorite artist or band perform.

Storytelling Music Video

A storytelling music video tells a specific story, usually related to the song’s lyrics. These videos can be linear (telling a straightforward tale) or nonlinear (jumping around in time or between different characters’ perspectives). Storytelling music videos can be very effective at conveying the emotion of a song.

Conceptual Music Video

A conceptual music video is based on a specific concept or idea rather than telling a particular story. These videos can be abstract, open to interpretation, or more literal in depicting the view. Conceptual music videos are often very visually striking and can be very memorable.

Animation Music Video

An animated music video is entirely animated through traditional hand-drawn or computer-generated animation. These videos can be very creative and imaginative and bring a song to life in a unique way.

Animated music videos feature entirely animated characters or a mix of live-action and animation. These videos can be creative and visually appealing but also expensive.

Animation videos are music videos that use animation instead of live-action footage. Animation videos can use to promote a new song or to give fans a new way to engage with a favorite song. Animation videos often have more artistic value than music videos, allowing for greater creativity and imagination.

Dance Music Video

A dance music video features dancers performing choreographed routines to the song. These videos can shoot in various locations and feature dancers, from professional dancers to people just goofing around in their living rooms. Dance music videos are often high-energy and visually stimulating.

Lyric Video

A lyric video features the lyrics of the song on screen, usually accompanied by some visual elements, such as footage of the artist performing or images related to the lyrics. Lyric videos can be simple or complex, but they are generally intended to make it easier for viewers to follow along with the song.

Lyric videos are becoming increasingly popular in the age of streaming music services such as Spotify and Apple Music. These videos feature the song’s lyrics displayed on the screen, often with accompanying visuals. Lyric videos can be an excellent way to promote a new song, as they give listeners a way to follow along with the lyrics.

Lyric videos are a type of music video consisting of the lyrics of a song displayed on the screen while the song is playing. Lyric videos are typically elementary and often do not feature footage of the artist or band performing. Lyric videos can use to promote a new song or give fans a new way to engage with a favorite song.

Artist Profile

An artist profile music video gives viewers a behind-the-scenes look at the artist or band, offering insight into their lives and careers. These videos often include interviews with the artists and footage of them working on new music or performing live. Artist profile music videos can be very informative and give fans a deeper connection to the artists they love.

Collaboration

A collaboration music video features two or more artists performing together. These videos are used to promote new songs or albums that feature multiple artists and can be very effective at generating buzz and excitement around a release. Collaboration music videos can also be fun and exciting, as seeing how different artists work together is always interesting.

Narrative videos tell a story. They can be either linear (meaning they say to a level that unfolds chronologically) or nonlinear (meaning they jump around in time or tell the story out of order). Narrative videos generally have more production value than performance videos—think sets, costumes, actors, and the musical artist or band.

Conceptual videos are abstract and don’t necessarily tell a specific story. Instead, they rely on visuals to convey the theme or feeling of the song. Conceptual videos can be tricky to pull off because they require creativity and an understanding of the song’s meaning. But when done well, they can be genuinely impactful.

(Examples: Radiohead’s “Paranoid Android,” Björk’s “Human Behavior,” Arcade Fire’s “Keep the Car Running “)

Dance videos are similar to performance videos, usually featuring the artist or band performing the song. The difference is that dance videos also include choreography—typically performed by professional dancers—that complements the music. Dance videos can be linear and nonlinear, but they often use creative camera angles and special effects to add interest.

Making Your Music Video

Now that you know what kind of music video you want to make, it’s time to start planning your shoot. Here are a few things to keep in mind:

● Choose a location that fits your budget and aesthetic ● If you’re using actors/actresses, cast them early so you have time for rehearsal ● Don’t try to do everything yourself—delegate tasks to friends and family members who are willing to help ● Make sure your audio is clean—no one wants to watch a music video with lousy sound quality

Music videos have four main types: performance, narrative, conceptual, and dance. When deciding which type of video is right for your song, consider the song’s meaning and your budget for production value.

Once you’ve chosen a type, start planning your shoot by considering location and cast (if applicable).

Remember audio! A well-executed music video can do wonders for promoting your music—so get out there and start filming!

There are many different music videos, each with its strategy.

By understanding the most popular types of music videos, you can better choose which ones will work best for promoting your music.

Keep these tips in mind when creating your next music video!

There are a variety of music video types and strategies that you can use to promote your song.

You can create a plan that suits your needs and budget by understanding the different types of music videos and how they can utilize.

If you need help creating a music video or marketing strategy, we offer to consult services to assist you in putting together a plan that will get your video seen by the right people.

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The Different Types Of Music Videos You Can Make

So, you may ask, what sets the types of music videos apart,? What are the distinct styles, concepts, and approaches that musicians can employ to breathe life into their artistic visions? These questions fuel our exploration as we delve into a world where creativity knows no bounds.

In this article, we aim to enlighten and inspire artists like yourself to embrace the limitless possibilities of music video production. Whether you’re a solo musician, a band, or a burgeoning artist, understanding the various types of music videos can provide a wellspring of ideas and a fresh perspective for your own visual creations.

So that brings us to the very question we are here to answer: What are the different Types of music videos that an artists can create?

There are several common types, including performance-based music videos, narrative and storytelling videos, conceptual and experimental videos, animated and visual effects-driven videos, and location-based and cinematic videos.

We’ll unravel the intricacies and nuances of the different types of music videos, providing examples, tips, and insights to inspire artists in their video-making endeavors. Stay tuned to discover the wide range of possibilities and unleash your creativity in the world of music videos. Along the way, we’ll provide valuable insights, practical tips, and creative suggestions to help you bring your unique vision to life.

Now, grab your instrument, charge your cameras, and follow along as we unravel everything about the Different Types of Music Videos You Can Make.

Performance-Based Music Videos

Definition and overview of performance-based music videos:.

Performance-based music videos are a popular genre that focuses on capturing the essence and energy of a live musical performance. In these videos, the artist or band takes center stage, showcasing their musical talent, charisma, and stage presence. The primary focus is on delivering an engaging visual representation of the music through dynamic performances.

Examples of performance-based music videos from well-known artists:

“Thriller” by Michael Jackson: This iconic music video features a captivating performance by Michael Jackson, complete with choreographed dance moves and theatrical storytelling. It set a new standard for performance-based music videos and remains a timeless classic.
“Single Ladies (Put a Ring on It)” by Beyoncé: Beyoncé’s electrifying performance in this video mesmerized audiences worldwide. With its powerful choreography and minimalist aesthetic, it exemplifies the impact of a strong performance in capturing attention.

Benefits and considerations of creating this type of music video:

Performance-based music videos offer several advantages. They allow artists to showcase their stage presence, connect with their audience on a deeper level, and visually enhance their music. These videos can also serve as powerful promotional tools, showcasing an artist’s live performance abilities and attracting new fans.

However, it’s important to consider the balance between a visually appealing performance and engaging storytelling. While a captivating performance is crucial, finding ways to incorporate narrative elements or creative visual techniques can elevate the video and make it more memorable.

Here is a great article that details a checklist of things you need to have together in order to make a great Music Video. We thought the information could be Useful. Have a read!

Tips and techniques for capturing compelling live performances:

Energize the stage: Channel your inner showmanship and bring your charisma to the forefront. Engage with the camera, exude confidence, and let your passion shine through your performance.
Utilize dynamic camera movements: Experiment with camera angles, close-ups, and sweeping shots to capture the energy and intensity of your performance. Smooth tracking shots and quick cuts can add visual flair and enhance the viewer’s experience.
Consider lighting and set design: Create a visually appealing stage setup that complements your music and performance style. Play with different lighting techniques, color schemes, and props to enhance the atmosphere and convey the desired mood.
Experiment with editing techniques: Use editing techniques such as quick cuts, slow motion, or split screens to add visual interest and amplify the impact of your performance. Don’t be afraid to get creative and explore different styles that align with your music.
Collaborate with a skilled videographer: Working with a professional videographer experienced in capturing live performances can significantly enhance the quality and production value of your video. Their expertise can ensure that your performance is captured in the best possible way.

Performance-based music videos offer a platform for artists to showcase their musical talent and stage presence. By harnessing the power of captivating performances, dynamic camera work, and creative editing, artists can create visually compelling videos that resonate with their audience.

Before you start shooting your own videos; There are certain specific pieces of gear you’ll need to effectively do the job. Here is a guide to what that gear is. Check it out!

Narrative and Storytelling Music Videos

Definition and overview of narrative and storytelling music videos:

Narrative and storytelling music videos go beyond showcasing a performance and delve into the realm of storytelling. These videos utilize visual elements, characters, and plotlines to convey a narrative that enhances the music and captivates the audience. They offer a unique opportunity for artists to bring their songs to life through compelling storytelling.

Examples of narrative music videos that effectively tell a story:

“Hurt” by Johnny Cash: This music video tells a poignant story through a combination of powerful imagery and Johnny Cash’s heartfelt performance. The narrative explores themes of aging, reflection, and redemption, leaving a lasting impact on viewers.
“Take On Me” by A-ha: Known for its iconic animation and narrative-driven storyline, this music video takes viewers on an imaginative journey where a comic book character comes to life. The visual storytelling adds depth and excitement to the song, making it memorable.

Exploring different storytelling approaches and concepts in music videos:

Conceptual narratives: These videos often feature symbolic or metaphorical storytelling, where the visuals represent deeper meanings and emotions. By employing abstract or surrealistic elements, artists can evoke a range of emotions and engage viewers on an intellectual level.
Linear narratives : This approach follows a traditional storytelling structure, unfolding a clear plotline with a beginning, middle, and end. It allows for a cohesive and easily understandable narrative, providing a satisfying experience for the audience.
Non-linear narratives: These videos employ a fragmented storytelling style, presenting scenes out of chronological order or utilizing flashbacks. This approach adds intrigue and keeps viewers engaged as they piece together the narrative puzzle.

Tips for planning, scriptwriting, and directing narrative music videos:

Start with a concept: Brainstorm ideas that complement the song’s themes or lyrics. Consider the emotions you want to evoke and the message you wish to convey. Develop a strong concept that aligns with the music and resonates with your audience.
Craft a script: Create a script that outlines the narrative structure, character development, and key visual moments. Pay attention to pacing, dialogue (if any), and transitions between scenes. Ensure the script complements the music and enhances its impact.
Visualize the story: Storyboarding and shot planning are crucial in bringing your narrative to life. Determine the camera angles, framing, and composition that best convey the emotions and progress the story. Collaborate with a skilled cinematographer to capture the visuals effectively.
Casting and performance: Select actors or performers who can embody the characters and bring depth to the narrative. Communicate your vision clearly and provide guidance during rehearsals and on-set to capture compelling performances that enhance the story.
Post-production finesse: Edit the footage, paying attention to pacing, transitions, and the overall flow of the story. Consider color grading, sound design, and visual effects to enhance the narrative and create a cohesive visual experience.

Narrative and storytelling music videos offer a platform for artists to transport their audience into captivating worlds and evoke powerful emotions. By exploring various storytelling approaches, crafting compelling scripts, and paying attention to visual details, artists can create music videos that resonate deeply with viewers.

When you go through all of the work of making a music video; You certainly don’t want to make one that isn’t “good”. We recently posted an article that dispels the mystery of doing that. For help in conceiving and creating a “good” music video; Read Here!

Conceptual and Experimental Music Videos

Definition and overview of conceptual and experimental music videos:.

Conceptual and experimental music videos push the boundaries of traditional storytelling and embrace unconventional approaches to create visually striking and conceptually rich experiences. These videos often prioritize artistic expression, symbolism, and abstract visuals over linear narratives, challenging viewers’ perceptions and inviting them into a realm of imagination.

Examples of artists who have pushed the boundaries with their experimental videos:

Björk: Known for her innovative music videos, Björk combines avant-garde aesthetics, surreal imagery, and unconventional storytelling in her visual works. From “Human Behaviour” to “All is Full of Love,” her videos experiment with abstract concepts and visual metaphors, creating mesmerizing and thought-provoking experiences.
Radiohead: The band has consistently embraced experimentation in their music videos. Examples like “Paranoid Android” and “Knives Out” showcase their willingness to challenge conventions, incorporating surreal imagery, disjointed narratives, and unexpected visual elements to enhance the emotional impact of their music.

Exploring abstract and unconventional approaches in music videos:

Symbolism and metaphor: Utilize symbols and metaphors to convey deeper meanings and evoke emotions. Abstract visuals and non-literal representations can spark viewers’ interpretations, allowing them to connect with the music on a personal and imaginative level.
Non-linear narratives: Break free from traditional linear storytelling by experimenting with fragmented narratives or juxtaposed scenes. Disrupting the conventional narrative structure can engage viewers and invite them to actively interpret and piece together the story.
Visual effects and editing techniques: Embrace innovative visual effects, such as glitch art, kaleidoscopic patterns, or time manipulation, to create captivating and visually stimulating experiences. Experiment with editing techniques like jump cuts, overlays, or unconventional transitions to enhance the visual impact.

Techniques and tools for creating visually striking and conceptually rich videos:

Visual storytelling: Focus on the synergy between visuals and music to create a cohesive and immersive experience. Plan and storyboard the progression of visuals, ensuring they complement the music and convey the desired emotions or concepts.
Cinematography and lighting: Experiment with different camera angles, perspectives, and lighting techniques to create mood and atmosphere. Play with shadows, reflections, or unconventional framing to enhance the visual impact and evoke specific emotions.
Collaboration and experimentation: Collaborate with visual artists, filmmakers, or animators to bring unique perspectives and skills to the project. Embrace experimentation by trying out new techniques, tools, or visual mediums that align with your artistic vision.
Post-production creativity: Use editing software and visual effects tools to enhance the concept and aesthetics of your video. Explore color grading, compositing, or animation to add layers of depth and visual interest.

Conceptual and experimental music videos offer a platform for artists to defy norms, explore abstract concepts, and push the boundaries of visual storytelling. By embracing symbolism, non-linear narratives, and innovative visual techniques, musicians can create visually striking and conceptually rich videos that leave a lasting impact on viewers.

Animated and Visual Effects-Driven Music Videos

Definition and overview of animated and visual effects-driven music videos:

Animated and visual effects-driven music video types utilize the power of animation and visual effects to bring music to life in unique and captivating ways. These videos employ various animation techniques, including 2D, 3D, stop motion, and mixed media, to create immersive worlds and visually stunning narratives. Visual effects add an extra layer of magic and enhance the overall visual experience, pushing the boundaries of what is possible in a music video.

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Examples of music videos that heavily utilize animation and visual effects:

Gorillaz: This virtual band has become renowned for their animated music videos. From the iconic “Clint Eastwood” to the visually stunning “Feel Good Inc.,” Gorillaz seamlessly blends animation and music, creating immersive and imaginative worlds inhabited by their virtual band members.
Daft Punk: Known for their visually striking music videos, Daft Punk often incorporates animation and visual effects into their work. Videos like “One More Time” and “Around the World” showcase their ability to create mesmerizing visuals that complement their electronic soundscapes.

Exploring different animation styles and visual effects techniques:

2D animation: This classic animation style uses hand-drawn or digitally created characters and environments. It offers a wide range of artistic possibilities, from traditional cel animation to more modern techniques like motion graphics.
3D animation: Utilizing computer-generated imagery, 3D animation adds depth and realism to music videos. It allows for intricate character and object animations, realistic lighting, and complex visual effects.
Stop motion animation: This technique involves manipulating physical objects or puppets frame by frame to create the illusion of movement. Stop motion adds a tactile and unique charm to music videos and offers a distinct visual aesthetic.
Visual effects: Visual effects encompass a wide range of techniques, including compositing, motion tracking, and particle simulations. They can be used to create otherworldly environments, surreal transformations, and fantastical elements that enhance the visual impact of a music video.

Resources and software recommendations for creating animated music videos:

Adobe After Effects: A versatile software widely used for creating visual effects and motion graphics. It offers a range of tools and features to bring animations and visual effects to life.
Toon Boom Harmony: A professional animation software known for its robust capabilities in 2D animation. It provides a comprehensive set of tools for creating smooth and expressive animations.
Blender: A free and open-source 3D animation software that offers a wide range of features, including modeling, rigging, and rendering. It is a powerful tool for creating complex 3D animations.
Dragonframe: A popular software for stop motion animation that offers precise control over camera movements, frame capturing, and onion skinning.
Unity: While primarily a game development engine, Unity can also be used to create interactive and immersive music videos. It allows for real-time rendering, dynamic lighting, and interactive elements.

Animated and visual effects-driven music videos provide a canvas for artists to unleash their creativity. Whether through 2D, 3D, stop motion, or a combination of techniques, these videos can push the boundaries of visual storytelling.

After all of this and before we end; We thought it best to remind you that the main goal of all of this is not just to survive as an independent Artist, but to thrive! If you need some insight in steps to take to see that into being. This guide will help. Bookmark and Save!

In Conclusion

Throughout this article, we have introduced the diverse world of music videos, exploring various types and creative approaches. Music videos hold immense potential for artists to express their creativity, captivate audiences, and leave a lasting impact.

As we conclude, let’s emphasize the importance of embracing creativity and daring to experiment. Don’t be afraid to push boundaries, challenge conventions, and discover your unique visual style. Each music video you create is an opportunity to explore new challenge yourself as an artist.

Remember, music videos and all of their types are not just about visuals but also about forging a deeper connection with your audience. Through storytelling, performance, animation, or cinematic techniques, you can engage viewers on an emotional level and leave a lasting impression.

So, let your imagination run wild, and never shy away from trying new ideas. Your creativity should know no bounds.

Now, armed with insight and inspiration, it’s time to get out there and see what you can do. Take the leap, trust your vision, and shine brightly.

Chad Joshua

Music Videos: Everything You Need To Know

Updated: Sep 8, 2023

Somewhere between narrative film, visual art, promotional media, and visual music sits the music video. It is almost impossible to classify them beyond the fact that they are an audio-visual piece produced off the back of a pre-made music track.

"Music videos come in countless flavors, from the narrative and live performance to the abstract."

Music videos are an essential outlet for artists and musicians alike, acting as a platform for cross-promotion and rampant creativity. They are also a fresh breeding ground for innovation, given their liberation from the constraints of realist narrative cinema—often ditching elements like continuity, rationalist lighting, and even, often, photographic representation. Allowing for special effects, cinematographic oddities and whacky ideas to run amok, inspiring millions in their wake. Furthermore, as music-fans come from all walks of life, music video often functions as a fascinating bridge between visual art and popular culture, exposing viewers to new, cutting edge ideas in cinematic representation. Easy access to music videos is at an all-time high, as seen through YouTube's remarkable statistic that 93% of the platform's most-watched videos in January 2020 were music videos.

Music videos bridge a gap between marketing/promotion and visual arts content—with it being elementary to argue that the primary purpose of most music videos is the promotion of music. But, as we have already discussed, there are deeper elements at play.

In this post, we will explore "music videos" in depth. Recalling it's long and varied history, differentiating the critical types of music videos, exploring why the form is vital for filmmakers/artists, and understanding how we can create a music video with a video production team. It's a vast topic, so strap yourselves in.

How Can We Define 'Music Video'?

This question seems pretty futile at first, as the definition of 'music video' is, of course, a 'video' which is accompanied by or reacts to a piece of 'music.' But a classification such as this becomes complex when considering musical film sequences—be it moments of diegetic singing, non-diegetic soundtrack, or a relatively abstract interaction between film and music found in much advertising.

As we have already touched upon, 'music video' is a term that encompasses many different products. It stretches from experimental video-art, with a soundtrack, to narrative style short films, again accompanied by a soundtrack. But if we were to pin down the fundamentals, it would be the integration of visual imagery with a song/piece of music. But, of course, music comes in an unbelievable amount of flavors, and in this vein, it would be easy to argue that the music-video form is as, if not more, variable than the medium of music itself. It is stretching from visual music to more traditional modes of narrative filmmaking.

The utility of the music video is also as difficult to pin down, often functioning primarily as a form of marketing/promotion for the musician but just as often being a form of expression unto its own. Of course, the vast majority of examples sit somewhere between these extremes. Still, there are also some outliers, such as tie-in music videos whereby a song and film are created for another purpose—again usually in marketing, but this time in marketing products, goods, or services. Interestingly, as almost all music videos are a form of marketing, in some shape or form, the model is one of the only types of advertisements that consumers actively search out to consume. As perfectly illustrated by the earlier mentioned YouTube statistic.

Music videos exist in many different forms, both commercial and non-commercial.

The majority of videos, which are the type we have discussed almost exclusively up to this point, come as commercial releases—be it video singles, video albums, or officially distributed live recordings. These music videos are controlled and distributed by the artists, or their representing record label. As such, these constitute all the forms of official advertising and marketing. In this way, one must also acknowledge that within these videos, often both the music and the video components run secondary to the objective of selling a particular persona of the musician/group themselves a persona which, when established, results in the sales of their music, merchandise, and peripheral products.

Consider any pop-icon, and this ideology widely applies. In essence, all the way from The Beatles to Cardi B, It's easy to argue that the commercial music video is, more often than not, not really about the music or the video. In this way, music video often tries to create a feel or vague ideology in line with their musician's persona, to stimulate fandom and celebrity status.

Non-commercial music videos, on the other hand, expunge almost all desire to sell, but they do not stray from the idea of devising celebrity status.

These non-commercial music videos are various music clips, supercuts (synchronizing existing footage from other sources to lip-sync/perform a song), unofficial live recordings, unofficial music videos, fan videos, lyric videos, and many more types all exist. Most of these are created by fans far removed from the musicians, and often utilize the song without rights. However, there are rare examples of exceptional unofficial music videos being seen by musicians, which then adopt them (legally) as the canon, creating a new collaboration along the way. But that is not to say non-commercial music videos need to be produced by fans, as these can also quickly be provided by independent artists as a form of documenting or establishing another creative outlet. However, these inevitably end up being used as promotion, thus pulling them back into the category of commercial music videos.

Through this brief rundown, we have barely scratched the surface of what a music video actually is, but we have come to some sort of definition.

A music video is a short film that integrates a song with imagery and is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings . There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie-ins and merchandising can be used for toys or food or other products.

Perhaps by exploring the history of the form, we'll get a bit more clarification on the range and scope of music videos.

A (brief) History of Music Videos

Although in the 1980s MTV (or Music Television) birthed the modern form we know as 'music video,' the history extends back to cinema's genesis.

Prehistories

We find its precursors way back at the end of the 19th century one early example is Edward Marks and Joe Stern's form of marketing their sheet music business. They hired an electrician, George Thomas, to promote their song "The Little Lost Child." Thomas used the already famous magic lantern, a method of projecting images, to create a show of sill images accompanied by live performances of the song. Of course, this multimedia show was a hit, combining the already popular forms of vaudeville theatre and the technical marvel of photographic magic lantern shows. As such, the formation quickly took off and was commonly known as the illustrated song. Although we can likely extend the lineage of music video far beyond cinematic precursors, the use of the photographic apparatus synchronized with sound, during a performance, is undoubtedly one of the earliest moments of the music video, as we know it.

Music played a crucial role in early cinema, but often one entirely dissimilar to the music video. Live music was often performed during the screening of films, usually with an official score. However, this form of cinematic experience coupled with live-music is almost the inverse of the music video, which is, in effect, a score which is then accompanied by visuals.

This distinction is vital in separating lots of "talkies," "soundies," and musical films from the medium of the music video. Although they are still important, our above example of The Little Lost Child comes closer to the modern music video than most live-action early cinema.

Nevertheless, a good history should include external influencers as much as the key players. The "talkie" arrived in the mid-1920s, with the most prominent example being The Jazz Singer. Following the success of talkies, many musical short films began being produced—Warner Brothers was a key player here, creating many Vitaphone Shorts, which became one of the tent poles of early sound films. Another reason for the form's popularisation was early animation, Walt Disney's Silly Symphonies and ground-breaking Fantasia provided instrumental audio-visual works.

While Max Fleischer's Screen Songs—short sing-along cartoons of popular songs—solidified a link with popular music. Both Fantasia and Fleischer's cartoons utilized readymade popular music, making them remarkably similar to the modern music video—with the significant difference being these were commercial products in themselves, not used for the promotion of a specific musician. Warner Bros. cartoons, however, bridged this gap with Looney Tunes and Merrie Melodies, often including songs from upcoming Warner Bros. musicals, arguably introducing the idea of promotion and the tie-in (music and video being created for a different product) music videos. Furthermore, within the 1920s avant-garde explorations of visual-music, animation videos were used rampantly to translate the majestic qualities of music into audio-visual experiences.

Experiments like Hans Richter's Rhythmus 21 (1921) or Walther Ruttmann's Lichtspiel Opus I (1921) explore a direct representation of music into an abstract visual language. Thus, it becomes clear that animation had an instrumental role in the early explorations of the music video.

Between 1920 and 1950, live-action cinema also had its forays into the music video. "Soundies" were musical films often including dance/performative sequences. However, these, and other musical films, continued to fall away from traditional music video elements as they were created in conjunction with one another instead of the music directly instigating the creation of the video. That said, films like Louis Jordan's Lookout Sister (1947), a Western musical, pulled together a bank of the singer's most famous songs and tacked them to a vague narrative, leaving it somewhere between a feature-long music video and a musical feature.

In his autobiography, Tony Bennet claims to have created "the first music video"—a short film of him walking along the Serpentine in Hyde Park, London. The video was edited and set to his song Stranger in Paradise. The clip was later aired in both the UK and the US. Although his self-proclamation of being the first is mainly questionable, there was a move towards this style of promotional music videos, much closer to the form we know today.

It's also important to recall that this history is not an Anglophone one alone, as the avant-garde shorts above have already demonstrated. By the late 1950s, the Scopitone, a sort of visual jukebox, was invented in France and quickly spread throughout Europe. As such rival devices came to market, from the Cinebox in Italy to the Color-sonic in the USA, providing a steadfast way to view music videos outside of a cinema or specialist setting.

As with any innovation, an increase in the capability to distribute brought a swath of new content, both independently created and commissioned. Promotional music videos (videos that follow/illustrate a readymade song) became a prevalent occurrence across Europe and the US. This increase in production birthed many of the music videos styles we know today, from narrative and performance through the experimental concepts. It popularised the form as a legitimate form of entertainment while slowly disconnecting from the cinema space.

By the mid-60s, the music video was well on its way to the total domination of music promotion. The Beatles starred in their first feature, A Hard Day's Night in 1964 and Help! In 1985. Sparking The Monkees to begin the two-year TV series The Monkees (1966-68) on the other side of the Atlantic. Both of these minced together performance set pieces with historical moments, which ultimately promoted the bands as pop icons, not merely providers of catchy tunes. Furthermore, "filmed inserts" became common marketing materials, providing small promotional clips of the groups playing, to be distributed worldwide.

1964 also saw the beginning of Top of the Pops in the UK, followed quickly by Hullabaloo in the US, in 1965. Both of these were musical variety TV shows which saw transmitted live performances to millions at home. Due to a rapid increase in demand, these shows quickly picked up "filmed inserts" and other short-form music content to pad out their runtime. However, most of these still consisted primarily of recorded performance or dance. By now, music videos were a staple in music marketing, being a tried and tested method of raising groups such as The Beatles and The Monkees into superstardom. Better yet, music videos allowed the quick distribution of entertainingly consumable publicity content worldwide.

"Music videos became a pop culture phenomenon; consumers couldn't get enough of them."

Ten years later, music videos were so deeply rooted in pop culture that all top-performing artists were nearly required to defend their music with an accompanying music video. After the initial period of gestation, music videos began to flourish from more than pure performance videos, creating an identity for musicians and bands off the stage. Musicians like David Bowie and Queen perfected this, creating huge personas beyond their music and performances. Resulting in videos such as the landmark Bohemian Rhapsody (1975), which many, including Historian Paul Fowles, class as "the first global hit single for which an accompanying video was central to the marketing strategy." That is to say that by this point, music videos had eclipsed many traditional forms of marketing, becoming the primary method to market both music and musician.

The MTV Era

The music video had already penetrated television since Top of the Pops, but in 1979 the US saw its first channel utterly devoted to the form: Video Concert Hall. However, two years later, MTV (then, Music Television) launched. Commencing their early broadcast by airing The Buggles' "Video Killed the Radio Star," in a prophetic move marking the need for a visual representation of musical artists that would become, and remains, the norm today.

"MTV was the first 24-hour television station devoted to music. As such, stardom and fandom continued to rise sharply in this era of mass-media, promoting celebrity musicians as superhuman and godly."

The introduction of these two new platforms, again, lead to a sharp increase in demand for content, production of content, and effectiveness of music video as a form of self-promotion. The need for content coupled with recent innovations in video recording and editing, resulting in affordable devices that freelancers could purchase, led to an explosion in music video prevalence—resulting in wrath of cheaply made music videos. The new style of music video production contrasted immensely with the big-budget celluloid music films which preceded them. This wealth of production inevitably leads to a tremendous amount of innovation for the medium.

With affordable video equipment becoming more commonplace, it's also important to acknowledge the cross-over between many sub-cultures and the music video form. A vast underground output was coming from counter-cultural groups like skaters, anarchists, or the LGBTQ community, which, again, find their way to influence and shape the mainstream.

Individuals like David Bowie began to use the form as a model for social commentary, as found in his videos for China Girl and Let's Dance (both 1983). In an interview on the topic, he famously said: "Let's try to use the video format as a platform for some kind of social observation, and not just waste it on trotting out and trying to enhance the public image of the singer involved." Of course, it can be hard to take such a message entirely seriously from an individual who already holds a vast celebrity status. Still, it is a crucial moment in introducing real-world importance for the ideologies presented within music video—and one far beyond consumerist tendencies. This sentiment arguably leads to popular social videos from Michael Jackson's Black or White and Pink's Family Portrait to Kendrick Lamar's Alright or Childish Gambino's This is America.

Similarly, Michael Jackson's Thriller, one of the most expensive videos of the period with a budget of $800,000, became instrumental in making space for African American music videos on MTV. Before the video, African American artists seemed almost boycotted by the platform, with many musicians such as Rick James being flat-out rejected. The videos that were accepted often aired late into the night between two and six AM when almost nobody was watching.

Censorship is a crucial debate that still surrounds music videos. As the medium often finds wide public distribution on television or, more recently, online, much content that is deemed offensive or inappropriate was censored, leading to a large amount of counter-culture or experimental content being pushed to the side.

Throughout the 1980s many channels popped up in the US and worldwide, with Country Music Television launching in 1983, VH1 (owned by MTV) in 1985, MTV Europe in 1987, MTV Asia in 1991, MTV Latin America in 1993, MTV India in 1996, MTV Mandarin in 1997 and MTV2 in 1996. As we can see from this list alone, MTV dominated both the US and worldwide markets, and although other programs did exist across the globe, MTV indeed leads the way.

During this rapid expansion of MTV, music video directors began to gain attention—especially as the channel started to credit the creative alongside the musicians in 1992. As such, a wave of music video auteurs arose who are, primarily, considered those who defined the medium—many of whom still produce videos today. Giants like Hype Williams, Mark Romanek, Michel Gondry, Spike Jonze, and Chris Cunningham all picked up the medium around this time. It was undoubtedly an exciting period for these creative, as the new(ish) medium needed shaping and defining.

The Internet Age

The website iFilm, established in 1997, was one of the first places on the internet to host music videos, along with other short-form content. The rise of Napster, LimeWire, Kazaa, and other peer-to-peer sharing services saw a spike in the ability to share music video content free of charge and on-demand. However, due to their illicit nature, most of these sites were closed over time. Nevertheless, they created a thirst for (free) accessible content, and YouTube, launched in 2005. YouTube quickly dominated becoming the prime outlet for free streamed music video content. While many other platforms have tried to take a piece of the pie YouTube, as we all know, holds the prime spot.

Due to the rise in free online content, MTV inevitably collapsed. Although the channel continues to function, by 2005, it had abandoned most music videos in favor of reality television shows, which drew much larger audiences and thus turned better profits.

As we all live in the modern world, the contemporary state of the music video is apparent to a lot of us; moreover, due to the endless expansion of distribution channels, the variability and range of music videos are now phenomenal. Let's break this down in our next section.

Styles of Music Video

To define the general stylistic trends in music videos would take thousands of words. But here we can split them into several categories of style and distribution.

Distribution is a simple divide between two fundamental modes: the video single, and the video album. The video single is, of course, the form the vast majority of music videos take—whereby one track (single) is taken, and a video is produced for that track. Conversely, video albums are quite rare, especially in western music. Video albums, usually distributed on DVD, saw relative success in Western music in the early 2000s, with full-length visualizations such as Björk's All Is Full of Love (1999) or Madonna's Music (2000). However, Japan, in particular, still sees much success in the video album, which is often distributed in the CD+DVD format—also helped by Japan's tendency to buy physical copies of CDs.

Both the video single and the video album can, of course, be for commercial or non-commercial purposes and can be produced either independently or by the record label/musician. However, commercial videos produced by the record label/musician is by far the norm. A third, rarer form of music video distribution exists, which is that for installation/live performance. But because of their comparatively minuscule slice of the market, we will not discuss them today.

The style has fewer simple distinctions. However, we can look at four of the critical modes: performance, narrative, experimental, and tie-in.

The performance music video consists of, you guessed it, a performance of the song by the musician—similar to many of the early Beatles' filmed inserts.

Narrative music videos aim to tell a vague story and are, as such, a bit closer to traditional forms of narrative cinema. These stories can follow the performer or other actors but often aim to reveal some deeper theme or meaning behind the music. Most secular music videos, and the like, can be found in this category.

Experimental videos are something entirely different; they don't show the performer traditionally performing the song, and they don't focus on narrative storytelling. This can range from experimental graphic videos (Arca's Thievery), visual music (Hans Richter's Rhythmus 21), and the downright bizarre (Aphex Twin's Rubber Johnny). These can, to be honest, be almost anything and are thus much harder to pin down.

Tie-in music videos are most common in advertising, as they see a song and video being created for a purpose outside directly promoting the song. For example, a video for Toss a Coin to Your Witcher, utilizing images from The Witcher TV show, or Dumb Ways to Die, an infographic animation explaining how to stay safe in the modern world, are good examples of tie-in music videos.

To complicate all these categories further, the majority of videos will mince a few of these modest into a composite video—often creating a narrative interspersed with performances of the band (Blur's Coffee and TV), or creating an experimental performance. Thus the wealth of styles and modes is immense. Still, with these few categories, we can begin to categorize music videos much more efficiently and, more importantly, understand how to communicate our ideas to others.

How to Produce an Amazing Music Video

Producing a music video isn't so dissimilar to creating other video content; however, the process of shooting and editing can arguably be much more reliant on pre-planning, depending on the type of music video you are trying to create. As such, here is a brief breakdown of a failsafe way to approach music video production.

(1) Find a song/musician/filmmaker that you connect with

The filmmaker and musician need to appreciate each other's work to produce a product that is transcendent and coherent. As such aspiring music video directors should search out/approach musicians from genres or styles which they vibe with, and similarly, musicians should try to work with filmmakers who understand and appreciate their music. As once you've found a partner whose work you are excited about, you already have a starting point of inspiration.

(2) Refine the concept

Firstly, who is coming up with the concept? Some musicians will have a clear creative visual image of what they want, while others may leave the entire process to the production house. The majority of cases fall between these extremes, but whoever is coming up with the concept, you must refine it. What is the style you are going for? What is the mode of distribution? What is the intention? For more on this, see creating a brief in the next section!

(3) Communicate your ideas to the whole team

Communication is vital for any creative process, and music videos are no different. However, explaining a concept can be much harder when working across two mediums, especially as filmmakers may be less versed in a musician's terminology, and musicians less habitual to video production aspects. As such, tools such as mood-boards, inspirational videos, storyboards, and detailed plans are invaluable. Once you have these, bring the team together to discuss the concept making sure the filmmaker and musician are happy to go ahead with the idea. It's easiest to make any changes now, so be thorough.

(4) What do you need?

Now's time to put your production hat on, if you are producing it yourself—and if you have hired a producer, time for them to get going. Accumulate your cast, crew, locations, equipment, and any peripheral members of the team from VFX to animation. As music-videos often run on extraordinarily tight or huge budgets, this part of the process can be big or small but, again, make sure to devote a reasonable amount of time to pre-production.

(5) Plan the Shoot

While your producer is getting all the practicals together, it's time to draw the original concept, feedback, plus new ideas that have been introduced. Pull together as many aspects of previsualization as you can—from storyboards to scene blockings and shot lists. Of course, again, this process will vary between each production, but ensure you and your team are ready to execute the concept.

(6) Shoot it

It's hard to envision what will happen on each music video shoot, as they each tend to be a unique experience. But given your pre-production process was successful, you should have a clear vision and plan to execute. There are, however, two key points you should focus on while shooting a music video or any film/video. Firstly, are you gathering enough footage? Make sure you are getting plenty of B-roll, various performance clips, angles, and ultimately enough coverage of your content as, often, the musicians will not be able to come in for another day of shooting. Heck, sometimes they don't even show up! Secondly, in cases such as those, be open to new ideas and developments on the day. Again, this depends mainly on your project brief. Still, flexibility to react to new ideas from the many creatives your working with (especially the musicians themselves) is paramount when shooting music videos, as these new ideas can be the best. That said, make sure you still complete your initial plan too!

(7) The Edit

This process, again, varies hugely between productions. Many contemporary music videos, especially for Hip-hop, require a phenomenal amount of technical trickery to produce bizarre special-effect cuts, transitions, and moments. Thus, make sure your editor is experienced with the style of video you are trying to create—you don't necessarily want a documentary editor to be editing an A$AP Mob video. That said, the editing process is often where many music videos falter. Remember, use the edit to complement the music but, also, use the music video medium as a way to liberate yourself from a lot of cinematic norms. Of course, only if your concept permits!

(8) Refine the Final Product with the Musician

If they haven't been involved in the process of editing already, be sure to present the musician(s) with a near-finished draft of the work (don't send one too early!) for feedback and refinement. Remember, as a filmmaker, you are, in most cases, making the music video for the group. Thus, it must be something that they are happy with. Bringing the musicians back into the process of editing can help ensure that this is the case.

How to Choose the Right Production Company for Your Music Video

Before looking for a video production company, it is imperative to pin down the vision for your music video. You could start with two simple questions (1) what the format of my music video is? And (2) what is the style of the video? The format, as we explored above, would likely be a video single or a video album—of course, creating two hugely different production scales. The style is more complicated. First comes the differentiation of overall type—performance, narrative, experimental, or tie-in. Second, you can pinpoint the specificities of which kind of performance, what style of story (from live-action to animation), or what mode of an experiment.

Here it's essential to establish these fundamentals as if you're looking for animation, VFX, stunts, or a specific style; certain companies will be more suited to these needs.

A great way to understand all this, and get it down on paper in the process, is to create a brief for your video, which you can later adapt into a deliverable brief, which you can present to the company which you choose. Within the brief, you should layout:

An overview of your music/musician (products (song or artist), goals of video, definitions of success).

The video's target audience (fans, newcomers, artists).

The tangible objective of the video.

A rough timeline of production.

Your budget.

The concept of the video (including the video's message, style, mood, theme, and further specifics).

With this in mind, there are eight key ways we would suggest ensuring you find a company that works for you.

8 key takeaways to finding a production company that suits your music video

(1) Review Their Body of Work

Does their style suit your vision for this video? If you love their ability to tell a narrative but are trying to create an abstract experimental piece of visual music, it's probably not the best idea to hire them for this project. But amongst those that somewhat fit your brief, it's essential to consider whether you have creative similarities, if their output is varied, flexible, and filled with exciting new ideas. For example, Cole Bennett, who runs Lyrical Lemonade, has an incredibly stylish, modern, and experimental approach to hybridizing performance videos with concept videos. However, when collaborating with Eminem, who has a predefined and almost contrasting style, the product is not either of their best work.

"Directors and musicians must strive for aesthetics and modes of audio-visuals that compliment."

Make sure you don't just judge music video directors on their Demo reel. This reel will, of course, be a selection of their self-proclaimed best work. It's crucial to search out full videos, with many different artists, to get a complete idea of the company's quality and breadth. So, although a demo reel is a good indicator, it should not be your only point of reference.

(2) Do They Like Your Music?

It is beneficial when a director enjoys the song. The company/creatives you work with on the video must understand and vibe with your style of music. As the visuals are there to interact with and complement the music, the creative team should feel inspired by the music, so that the final piece will be a labor of love, not of money.

(3) Does their Price Match your Budget?

The budget is, of course, a no brainer. But it's easy to get carried away while looking at an extremely desirable company. So make sure that you are looking for a team within your price range and experience in maximizing every dollar's production value.

That said, remember, music videos will often bring in revenue down the line, due to your increased exposure, so it is worth getting it right. It may even be worth splashing out for an auteur-led music video, to get on their channels, and receive a considerable amount of promotion through the video itself. But that said more money doesn't always equate to a better product.

(4) Understand their company workflow

Will they need to outsource a lot of work, or do they complete the video entirely in-house? Is everything included, or will there be hidden costs for editing, casting, or VFX?

Here, you just need to make sure that they offer what you need, and that all those services won't put you over budget. Your brief will help you out here, as additional costs for VFX, animation, or extensive stunts will all add up.

(5) Can they work on your time scale?

Video production companies are often hectic, and production is a long process. As such, it's essential to consult the company whether they'll be able to execute your product by the time you need it. But, as customers, we have to stay reasonable, as no-body can produce a video overnight.

(6) Shop Around

Don't get hung up with your local, most famous, or the first company you get in touch with. There are so many out there, so ensure you shop around to find both the best value and best match of your video brief.

While searching, be sure to look at reviews and, if possible, talk to previous clients about their experience.

Similarly, word of mouth and reputation is an excellent method of discovering good, reliable production companies. If you know others who have commissioned videos similar to yours, get in touch with them and see who they used, why they were good, and pick up any tips on working with production companies along the way.

(7) Are they easy to communicate with?

When you first get in touch with a company, how did they respond? If they responded quickly, with enthusiasm for your project and guidance on how to move forward, it is generally a good sign. If your idea was far out of the box, did they take it on with vigor or reject it, saying it's not possible? As we've discussed, music videos are a great way to innovate through collaboration. Still, to do so, strong foundations of communication must already be in place, so it's a great sign if you're both hugely excited by the idea of the project.

(8) Do you feel confident that these people will be able to produce your vision?

Once you're narrowed down your search, it is imperative to feel confident in the people you are hiring. This, although often reduced to a gut feeling, is an amalgam of your experience with their company—from liking their work, hearing good things about them, having enjoyable encounters communicating with them, and believing that they can execute your project.

Make sure you feel comfortable before committing to anything and, if you have any doubts, approach the company directly with them, as I'm sure they want you to feel comfortable as well.

There you have it, a music video rundown

As we have explored, the music video is a universal, inventive, and highly influential medium for many people. It's not only a form of promotion for music/musicians, but it can serve as a way of introducing social messages and avant-garde aesthetics to a vast audience—one which may not attend feature films on similar topics. The history of the form is long and ever connected to the history of popular music and cinema. Still, through all of it, the music video has emerged as a medium almost unto its own and shows no signs of going away any time soon.

Examples of highly successful music videos

Performance.

Pink Floyd: Live From Pompeii

A fundamental performance video-album.

Seventeen: Fear

A frenetic example of fandom-style experimental performance.

Psy: Gangnam Style

A "pop-video" displaying the prevailing trend of unique dance-moves through performance video.

Tyler the Creator: Yonkers

A mood-focused performance video, verging into experimental modes of presentation, and vague narrative.

Caravan Palace: Lone Digger

A beautiful take on animated narrative music videos, almost a tie-in with the landmark game Hotline Miami.

The Blaze: Territory/Virile

A genuinely artistic vision, representing the emotion of a song in video form.

Experimental

Jay Z: The Story of OJ

Social commentary delivered through a masterfully crafted animated performance.

Aphex Twin: Rubber Johnny

An absolutely insane example of experimental live-action/CG music video.

Kendrick Lamar: Humble

Lying somewhere between performance, narrative and purely experimental, Lamar's Humble brings together a bunch of vignettes, helping to continue to build his persona as a socially conscious musician experimenting with music video form.

A$AP ROCKY/MOB: Yamborghini High (but, honestly, any of their videos).

An original music video in popularising Datamoshing as a method of producing a favorable aesthetic, again also employing performance.

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Types of Music Video

13 Jul, 2017

Not all music videos are made equal, and guess what? It isn’t a bad thing. There are different types of music videos that work best for different artists and different types of music. So what are they? Not to be confused with genre (which would basically be the same as film genres) this is the rundown of the different types of videos and where I’d say they’re placed best.

Performance Music Videos

This is the staple, it is the oldest type of music video and most videos consist of this. Performance music videos are exactly that, the artist(s) performing the song – but it doesn’t have to be that simple. Where are they performing? It could be in front of an audience which would make it a live stage performance, it could be at a location that matches the feel of a song like the grounds of a country house or how about in a recording studio with acoustic instruments making it a live lounge video . How it’s shot, where it’s shot and how it’s lit are important decisions to make because it will influence the outcome of the video.

The good thing about a performance video or even performance elements in a video is that it can fit anywhere and with any artist. How? Simple; you shoot in the style that suits the artist or song. It can be simple and dressed down focusing on really good lighting or it could be something huge and spectacular, it can focus on a massive dance routine or the artist’s sole performance. Take a look at these examples Beyoncé’s Single Ladies is a very stylish dance based performance video, The Pretender by Foo Fighters is a straight up band performance in a huge space and Sinead O’Connor’s Nothing Compares To You is mostly her face to the camera – okay that’s actually combined with other reflective shots but I couldn’t miss that one out.

Narrative Music Videos

Eventually people got tired of filming performances and putting them on TV like The Jackson 5’s Rockin’ Robin and realised they could use their music videos to tell stories… just like in films.

In case you can’t tell from the incredibly accurate name; narrative music videos are music videos with a story; they have a beginning, middle and end. This allows directors to tell the stories they want, how they want and even in the genres they want. You can tell a story from start to finish like Drake’s Hold On, We’re Going Home , show parts of what seems like a bigger story like The 1975’s Robbers or even an alternative narrative like our very own Remedy by The New Citizen Kane where the audience makes up their own mind on the story. This is where the film maker can really shine because they can tell a story in the genre and cinematography of their choosing, sometimes without adhering to the rules of storytelling.

Songs for the most part are already stories, even if the song doesn’t have lyrics, they all tell stories. The interesting thing here is that the story can be the song rolled out for you to see, sometimes the story is an alternative interpretation and other times the story seems to have nothing to do with the song at all but what works works like Alt-J’s Breezeblocks .

Does the story of your song require visuals to match? Then maybe a narrative music video is the way to go and just remember there are different ways to do it.

Concept Videos

Great name right? But what would be considered a concept? What is a concept music video? The best description I can give is that it is an artistic expression. There’s an idea behind it or theme that drives the visuals like Childish Gambino’s Sweatpants . Now these can be quite fun because where narrative videos can have less rules; concept videos have none. It’s a limitless playground where anything is possible. CGI? Sure. Stop motion fun? Of course. A series of shots depicting different people’s expressions? Absolutely! Interpreting a song and then bringing it to life in a way that only you (or the director) could like the hauntingly spectacular Feathers Falling by Amani.

Now I’m not saying every type of video has a place, but most do. You wouldn’t imagine One Direction having an artistic concept video, this is an approach more akin to non-mainstream or non-pop music. Due to concept music videos not necessarily telling a story (at least via conventional methods), it’s important that the video captures the feel and tone of the song and this approach doesn’t marry well with pop music and their audiences unless it’s a cross-genre like Darwin Deez and his very cool and very quirky Radar Detector – he’s an indie pop artist and a character so it works.

A Concept music video is an alternative approach for alternative artists. It is the most open and freeing approaches that make way for amazing outcomes.

Lyric Videos

It does what it says on the tin. Or does it? Okay mostly it does but that doesn’t mean there isn’t space for innovation. For anyone who’s not 100% sure; a lyric video is a music video where the lyrics appear on screen. The first level of innovation came by making the font and visuals match the song – sweet font and vibrant colours for a bubble gum pop song, edgy font and more hard-core imagery for heavy metal. The next level of innovation was the style of animation for the visuals and text – slow and sexy or fast and impactful. Those are the basics and can be seen in Jodie Abacus’ video I’ll Be That Friend . Notice the vibrant images matching the tone of the song and the font design? It feels right. But lyric videos don’t stop there, it can even be fused with other video types to create something cool and new. Take Ariana Grande’s Everyday which fuses lyric and performance videos or one of my personal favourites Suit & Tie from Justin Timberlake ft. Jay Z which combines lyric, narrative, concept AND animation! Now how cool is that?

In the music video industry lyric videos serve more of a practical purpose; usually as a place holder until the actual music video is made, a video for when the artist isn’t available for a shoot or a less expensive option. These aren’t bad things and I wouldn’t go as far as calling lyric videos a Plan C option or even Plan B, it just serves more as a function and simpler option.

Lyric videos are relatively new and have been evolving fast. As a fan of how inventive these videos can be I’m looking forward to seeing what will happen next.

Animated Music Videos

First things first; the term “animation” is an umbrella term. We sometimes get artists saying they’d like an animated music video , here’s the thing; that could mean anything between cell animation like old fashioned cartoons, CG like Monsters Inc, stop motion like Wallace and Gromit, filming against Green Screen then placing them into another environment and many other variations. They all require different skill sets and disciplines, each very respectable. Animation is basically giving movement to something. In the context of music videos animation can be applied to all types; it can be a narrative stop motion video, a performance video against green screen or a 3D CG concept video full of fun and weird shapes.

Animation is by definition – versatile. Animation should only be used when it’s right, it should feel right and not used as a gimmick. I’m a huge fan of stop motion and the amount of skill, talent and discipline that goes into it and history has some fantastic examples (yes of course I’m going to show you): Nina Simone’s My Baby Just Cares For Me used Claymation stop motion, Peter Gabriel’s Sledgehammer used both stop motion (animating objects) and pixilation (animating people) and a personal favourite of mine Her Morning Elegance from Oren Lavie is particularly inventive. Animation opens new windows of opportunity. When you are limited by what you have; animation makes the options limitless.

Performance, narrative, concept, lyric and animation are in my eyes the main types of music videos. The interesting thing is that in most cases a video will utilise one, two or all of these – the key is that they must all work cohesively with a larger idea. Yes these types exist and are used and used but you can make each element your own by showing people something they haven’t seen before or showing people something they have seen in a way they would never have expected.

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MV FANATICS

The Hub for the best music videos from around the world

Nov 3, 2023

Exploring the Limitless World of Music Videos: The 7 Different Types of Music Videos

Updated: Mar 22

Music videos, often abbreviated as MV, are a captivating realm within the audio visual universe, unshackled by the constraints that sometimes bind other visual media such as films, series, or documentaries. Within the realm of music videos, there are no prescribed formats, no rigid genres to conform to, and no predetermined durations that artists must adhere to. The only constants are the harmonious sounds of the music and the mesmerizing visuals that accompany it.

Hebe Tien (田馥甄) in One, After Another (一一) music video

A still image from Taiwanese musician HEBE TIEN'S ONE, AFTER ANOTHER music video.

However, all music videos, regardless of their uniqueness and artistic liberty, can be classified into seven distinct categories. Each music video undoubtedly belongs to at least one of these categories, and yet, some of them can seamlessly blend elements from two or more of these classifications.

LYRIC VIDEO

Let’s start with arguably the least creative type of music videos: lyric videos. As the name implies, the major element of this type of MV is the song’s lyric, which is typically displayed largely on screen. Any other visual elements are secondary. Lyric videos are usually meant as a sing along medium for the viewers and is the quickest and cheapest type of music video to produce. However, it still needs to have an overall design theme that reflects the song.

A still image of Jain's Makeba official lyrics video

A still from French singer MAKEBA's Jain lyric video, which garners more than 19 million views on YouTube.

PERFORMANCE DRIVEN

Up next is traditionally considered the oldest type of music video: the performance driven videos. In these videos, artists take center stage, delivering their songs directly to the camera, in a set, studio, or through a montage of live performances. Due to its rather limited nature, a performance driven video relies on the art design, location, or editing to stand out from the rest.

It's an art form that walks a fine line between the ordinary and the extraordinary.

Bono performing in U2's Atomic City music video, filmed in the iconic Freemont Street in Las Vegas.

Dance, while technically a subset of performance-driven videos, is a genre vast enough to warrant its own spotlight. The central focus here is on mesmerizing dance choreography and glorious set design, both serving as the driving force behind the video. Today, dance videos have become synonymous with the global phenomenon of K-Pop, and some songs even boast separate dance versions to showcase their intricate choreographies. These videos are the embodiment of rhythm and motion, setting the stage on fire with electrifying moves.

BLACKPINK with a group of dancers in the music video for Pink Venom, which is the biggest music video premiere in YouTube for 2022.

Narrative music videos tread the path of traditional storytelling, mirroring cinematic narratives. They craft a compelling tale with a clear beginning, middle, and end, covering a spectrum of tones – from melancholic and dramatic to comedic and action-packed. While they often accompany slower tempo songs, this genre has been known to transcend boundaries, weaving engaging stories regardless of musical genre.

A still image from the music video of Tokimeki (by Japanese musician Vaundy), in which a comatose girl (played by Angela Yuen 袁澧林) finds herself in a dreamlike world and must win a dance off in order to return to the real world.

A still image from the music video of Tokimeki (by Japanese musician Vaundy), in which a comatose girl finds herself in a dreamlike world and must win a dance off in order to return to the real world.

DOCUMENTARY

A sub-branch of narrative music video, documentary music videos are probably the rarest type of MV. Rooted in reality, these videos take on a role similar to traditional documentaries, aiming to spotlight social or political issues. Or sometimes, the musicians themselves. Documentary MVs incorporate interviews, archive footage, and specially shot segments to delve into real-life narratives. These videos are the intersection of art and reality, offering a unique blend of storytelling and advocacy.

Thirty Seconds to Mars' documentary music video for City of Angels features a numbers of celebrities and artists with a unique connection to the city of Los Angeles.

With concept videos, the sky's the limit. Above anything else, it relies on its artistic vision to capture the viewers’ attention and emotion. Abstract or concrete, linear or nonlinear, raw or polished; concept music videos have no rules apart from the fact that the song has to be featured in the video.

Concept music videos generally have two different intentions: to build emotional resonance between the song and the viewers, or to create a strong visual identity for the song. These videos unleash a surge of creativity where nothing is off the table.

A still image from Japanese rock band Bump of Chicken music video for their song, Small World, which focuses on evoking an emotional resonance with the song instead of a clear cut narrative.

Lastly, music videos that use the form of animation to execute either a narrative or conceptual music videos. In a sense, they act more as a canvas to portray the ideas or concepts of the artists rather than a standalone type of music videos. In some music videos, animation and live action are even blended together, crafting a unique experience for the viewers.

A still image from Coldplay's music video for Biutyful blends puppet animation characters with live action settings and human characters.

Coldplay's music video for Daddy blends live-action puppetry, digitally painted sets and 2D animation.

Throughout the years, music videos relentlessly evolve, pushing the very limits of what defines them. I Am Easy to Find is an exceptional short film from filmmaker Mike Mills that gracefully weaves together six distinct songs from The National's eponymous album, bending convention to fit within the realm of music video.

Oscar winner Alicia Vikander in a still image from the short film I Am Easy To Find.

Oscar winner Alicia Vikander in a still image from I Am Easy To Find.

And as artists and filmmakers continue to push the boundaries of music videos, its intention has always remained consistent: to breathe life into the emotional resonance between a song or album and its audience by supplying a visual context. A great music video has the power to transform an unmemorable song and etch it permanently in our memory. In extreme cases, it also provides an entirely new perspective for a song, reshaping how you actually feel towards it.

In this realm, where sound and vision entwine in a dance of creativity, the possibilities are as boundless as the artist's imagination. As the future unfolds, it is certain that this captivating medium will continue to transmute, offering new surprises and delights for music lovers and visual aficionados alike.

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Your Guide to Video Presentations: Ideas, Benefits & How-To

Sep 1, 2023

The remote workforce has reshaped business dynamics, introducing both challenges and opportunities. Surprisingly, one aspect that remains unchanged is the mode of presentation. PowerPoint transitions seamlessly from the office to virtual meetings, yet unfortunately, static presentations fail to excite in this new digital space. Video presentations , on the other hand, offer a dynamic and engaging platform for sharing information effectively. According to Social Media Week , viewers retain 95% of a message conveyed through video.

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Complete Guide to Make Winning and Impressive Video Presentations

Video presentation is one of the most popular forms of multimedia presentations that can grab the attention of the audience. If you are wondering how to make a video presentation, this post gets you covered. You will get a full picture of the video presentation in this post.

This post will introduce popular types of video presentations, creative video presentation ideas, how to make video presentations, and some of the best video presentation makers and a video footage editor to you – MiniTool MovieMaker .

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What Is Video Presentation

A video presentation is a form of communicating with the audience using multimedia or with the aid of video. You can cover a variety of content in your video presentation, including PowerPoint slides, graphics, still images, animation, or actual video footage. I will introduce different makers to get the works done in the part below.

The video presentation is one of the best ways to keep the audience engaged and interested in your business. Keep on reading, and you will find making a winning video presentation is not that challenging.

Creative Video Presentation Ideas

You’ve picked the type of presentation you make. But how to make your video presentation get creative? Now, let’s go through some creative video presentation ideas that you can try in your project.

Make a provocative statement: The provocative statement can capture your audience’s attention right from the beginning. By saying something thought-provoking, your viewers will want to hear what you will say next.
Tell a story: You can tell a relevant story from your past and tell it with all the honesty that you can. Your viewers will feel that and evoke their emotions.
Add motion graphics: Using motion graphics is a great way to illustrate an innovative idea and grab the attention of your audience instantly.
Utilize transitions and animations: Adding interesting animations and transitions can pull your audience in bring focus on crucial areas and ensure viewers are engaged.
Use color contrasts: Using color contrasts will make the information pop out of the screen in a positive way.
Be Humorous: Humor plays a big part to connect with your audience and make a memorable and engaging video presentation. You can create relevant jokes or use funny visual memes in your presentation.
Insert background music : Music has the power to support and enhance the emotion in a video presentation. Adding suitable music to your presentation can be effective. Additionally, make sure the music volume is not too loud and it must match your content.

7 Best Graphic Design Software You Should Try

What is the best graphic design software? In this post, we will introduce 7 best graphic design software. Check out this post now!

How to Make Video Presentations

After we know the popular types of video presentations you can make creative video presentation ideas, but how to create one? The accurate steps may vary depending on the tool you use. While the basic outline is identical no matter which maker you’re using.

Step 1. Plan and strategize

For any successful video presentation project to be a success, you must plan and strategize. You need to know the purpose of the video presentation before you start. Write down a list of goals for your video presentation and make sure they are on-hand during every step of the process.

Step 2. Organize the content

At this step, you can start by organizing all the content you need for the presentation into a folder on your computer. Include all the graphics, photos, video clips, audio files, and more. You can also draft a simple outline or storyboard because video presentations may involve narration.

Step 3. Polish the opening

A strong opening can set the tone for your video presentation and determine if your viewers keep watching or not. You can use anecdotes, provocative statements, or rhetorical questions to create an engaging beginning to your presentation.

Step 4. Tweaking the video presentation content

At this step, you can add slides, animations, transitions, sound effects , background, and audio to your video presentation. If you have no idea how to get that done, keep on reading and the next part will introduce some of the best makers to you.

Step 5. Review and share

Now it’s time to review the entire video presentation from start to finish to see what the final project will look like to your audience. You can make adjustments as you need. After that, you can share your final project to YouTube, Facebook, or any of your favorite social media platforms.

4 Best Ways to Share Videos with Family and Friends

What is the best way to share videos with family? How do share videos without losing quality? Here are 4 best ways of sharing videos with other people for free.

Best Video Presentation Footage Editor for Windows

If you want to make a general video presentation with recorded video footage, you may need a video editing software program to make adjustments to your recorded clips.

MiniTool MovieMaker is the best video presentation footage editor for Windows. It can help you create attractive video presentations without hassles. Whether you want to add background music, add transitions and effects, it is the ideal tool for you. More importantly, it is completely free and easy to use.

Although it is free, it comes with many basic editing features as well as some advanced editing tools. You can import images, audio, video clips to the timeline and have a well-organized video presentation content. After importing, you can use its drop-and-drag functionality to rearrange them.

To customize your videos and make them impressive, you can apply various pretty transitions, filters , and motion effects to your videos. It also enables you to rotate, flip, split, trim, cut, reverse videos, change video speed, adjust the contrast, brightness, saturation of the video.

It also offers audio editing tools such as volume adjustment, audio merging, audio fading-in or fading-out effects, and extracting audio from the video .

In addition to that, this free software allows you to change the video resolution and video format. After you complete all the editing, you can change the format of your video file to make it compatible with other platforms and media players. You can share your resulting video presentation on media platform like Facebook.

MiniTool MovieMaker is a useful and free video presentation footage editor without watermark. It helps me complete an impressive video presentation. Click to Tweet

To sum up, this post introduces the video presentation meaning, popular types of video presentation, creative video presentation ideas, a step-by-step guide on how to make a video presentation, and some of the best video presentation makers and an amazing video editor.

I hope this post will be helpful for your next project. If you encounter any problem while using MiniToolMovieMaker, you can contact us via [email protected] .

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Inspiration

17 fun presentation ideas (with video!) to wow your audience

Three professionals in a meeting, discussing over a digital tablet with positive expressions, using Biteable video maker.

30 Mar 2023

So you want to be the next Steve Jobs. Or Martin Luther King. Or any other dazzling orator you look up to. But you need a little something to add to your presentation ideas – you don’t want to bore people to death with Powerpoint.

Whether you’re creating a sales presentation, an event presentation, or just showing your travel video to Uncle Ron, we’ve compiled some of the best ways to get your audience seriously hyped up about your message.

Biteable offers online video presentation software, so we know a thing or two about making engaging presentation videos. In this guide, we share some of our favorite video presentation inspiration and show you some of the different types of presentations you might consider.

When you’re ready to make your own video presentation, head over to Biteable for hundreds of brandable templates, video scenes, and workplace-ready animations. With Biteable, making a video presentation is as easy as making a PowerPoint – only a whole lot more fun.

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Types of video presentations

If you’re looking to win over your audience with a presentation, videos are the best way to do it. According to Insivia, viewers retain 95% of a message when they see it in a video, but only 10% if they have to read on-screen text.

When you’re making your presentation, you could either make your video the whole presentation, or just a part of the whole. Did you know, for example, that you can embed a video in a Powerpoint document? Either is possible with our video templates and it can be interesting to mix things up once in a while.

There are four main types of presentations:

Informative
Demonstrative
Inspirational

Picking the right one will ensure you’re onto a winner with your video presentation. For example, if you’re onboarding some new employees, you might choose a video template that’s an informative presentation like this one:

Or, if you want to show off how something works, a demonstration presentation might be what you want to create:

A persuasive presentation would involve creating a video more like this charity infographic example:

And if you want something a little more inspirational, try something like this positive quote video template.

But that’s not all, folks! If you’d like to check out more awesome Biteable video templates, visit our templates page here .

Creative (and fun!) video presentation ideas

You’ve now picked the type of presentation you need. But how do you get creative with your video?

First of all, it’s important your video is top-notch. Without high-quality graphics and production value, your message may fall by the wayside. Choose online video presentation software that’s easy to use and makes great-looking videos. That’s where Biteable comes in.

Whatever the topic of your presentation, your video format and design need to match the overall tone and message.

Delivering a corporate presentation on climate change? A fast-paced, wildly colorful template with upbeat music is going to feel a little off-message.

To identify how to design your presentation, think about the feelings you want to evoke in your audience. Want them to be crying with laughter? Moved to tears? Motivated into taking action? Pinpointing the emotions behind your presentation will help you choose the right template and make the best video possible.

17 great video presentation ideas

Now you’ve nailed down the type of video presentation you want to make, it’s time to master the finer details. Here’s just some of the ways you can make your message sing.

1. Start with a bold statement

A bold statement can capture your audience’s attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. Something to make people sit up and take notice.

2. Tell a story

One of the best ways to get your audience’s attention is to tell a story – it’ll hit them right in the feels.

A personal, human story works because it the audience can relate to it on a personal level. Think about some stand-out examples of human stories that relate to your business or idea, and tell that story so people will connect with the central character. The bigger the emotion the better: love, longing, overcoming obstacles, things we’ve all had to deal with at some point in our lives.

Think about the ‘story arc’ – how will you frame your message so the audience immediately empathizes?

If you’re selling trainers, perhaps you’ll talk about someone who’s training for a marathon. If you’re lobbying for women’s rights, perhaps you’ll tell a story of when a passing comment affected you deeply. Maybe you should think back to the decision that started your business, and start your presentation with that.

Here’s a great example of storytelling from one of the world’s top brands:

3. Use music

Music has great power to support and enhance the emotion in a video presentation, and has been proven to sustain an audience’s attention and aid in information retention. Music is used in movies to suggest an emotional state to the viewer, so why not in a video presentation?

Modern, up-tempo music will snap people to attention at the right moment, while slow, minor-key sounds relax the brain, which is useful for reviewing content so it can slip more easily into long-term memory.

It can be a struggle to find good quality royalty free music , but here at Biteable we have a selection of great royalty free tracks (or you can upload your own if you’re that way inclined).

Music is one of the most critical (and often overlooked) aspects of any presentation. Here’s a good example of a Biteable template where the music does a great job of supporting the message.

4. Visual metaphor

Research has shown that combining pictures and text is one of the best ways to help people engage with and retain information. There’s something about how our brain works that makes text by itself far less memorable, so if you can combine something visual with your message, you’ll keep people’s attention longer and they’ll remember more of your presentation.

Talking to a group of people about taking action on something that scares them? A picture of someone diving or bungee jumping could work. Telling your boss how important that company retreat is next year? Show them an image of happy, relaxed people with their toes in the sand.

It doesn’t have to be obvious and clichéd, either. Closed doors, wide open roads, and lighting a candle all have subconscious messages that you don’t really need to explain. (Whatever you do, just don’t use the ultimate cliche: the overused ‘water ripple’ .)

5. Use questions

Questions can be a great way to open a presentation, because they encourage the audience to think for themselves. It opens them up to a realm of critical thinking, which is perfect when you’re gonna sock it to them with your impactful message.

‘Did you know 15 billion trees are cut down each year?’

‘Have you ever considered what life would be like if you didn’t have to save money?’

The art of asking questions in a presentation means you can incorporate them into your video as a great lead-in. Combined with some appropriate music, it can really get your audience thinking about the issue, and then you’ll go on to explain exactly what your solution is.

Having a laugh can really do a lot to win over an audience. There’s no need to be too serious, and even if you’re dealing with a heavy topic, lightening the mood can work wonders.

Whether you’re looking to create a funny sales video, an event presentation, or a presentation for an interview — one thing’s for sure, you can’t go wrong by including humor.

7. Repetition

Simple. Effective. Powerful.

Repetition can be used in several ways: by offering several one-word sentences in a row (the repetition is in the rhythm), or by repeating a word or a key phrase several time throughout your presentation.

In his famous Stanford speech in 2005, for example, Steve Jobs concluded by saying “Stay hungry. Stay foolish.”

Repetition is powerful. It drives home your key message and strengthens your position.

8. Motion Graphics

Motion graphics are basically animation with text as a major component, and is a staple of what we do at Biteable.

When you use moving graphics in a presentation, it instantly captures attention. If your audience is just taking their seats, or are halfway through hearing your story, there’s no doubt they’ll sit up and take notice if you introduce some cool motion graphics, like this Meeting Tips example.

Although they can sometimes feel clichéd, quotes are a great way to impart a message in a presentation. Want your audience to understand something complex? A quote from Einstein should do it. Or would you like to say something meaningful and poetic? A couple of lines of Shakespeare should convey some wisdom.

10. Audio narration

Narration can give a different mood to your presentation, especially if the voice is powerful and the words are heartfelt. Use it to change the tone or pace of your presentation and it will certainly keep your audience hooked if there’s a danger of them losing interest.

11. Go bright with color

Color can have a huge effect on how your video comes across. Don’t be afraid to experiment. The contrasts of black and white can be extremely effective, but you can also grab people’s attention with some carefully-chosen primary and secondary colors, like in our Motion Graphics template.

12. Use illustrations

Illustrations are a great way to communicate information, especially if you’ve got lots to say. Whether you want to create a crowd of people or a cool depiction of some new fancy gadget, illustrations can draw the eye and make your presentation more interesting.

13. Infographics

When you utilize infographics, you can pack in a huge amount of data and information without confusing your audience. Think pie charts, digital numbers, and ascending animated graphs. These can show your audience boring data in an exciting way.

14. Create interesting transitions

The one advantage of video over a standard presentation is that you can do all types of funky things with transitions, like a whip pan transition, when the camera quickly pans between scenes. It’s a bit like a wipe, but much faster. Check out our full article on transitions here .

15. Make it look cinematic

Adding a cinematic touch can help your audience feel receptive to your message because subconsciously, they will associate these elements with being at the cinema, eating popcorn, and generally having a good time.

16. Go retro

A cool, retro look for your presentation will make it hard to ignore. By going retro, you add a little bit of cheeky style to your message. You don’t need to go quite as retro as the template below, but taking a step back in time is a sure way to add a little bit of zing to things.

17. End on a meaningful note

Your presentation will only give your audience a lasting impression if you end it right.

It’s important to let the audience know what you want them to do next: to visit a website for more information, to ponder an idea or new direction, or to take action toward a particular goal.

An attention-grabbing visual will work really well here, along with a meaningful end to the music – a change of pace, volume, or pitch.

What’s the takeaway message? A strong CTA (call to action) will ensure your presentation is memorable and much more likely to be talked about.

Video brings your presentation alive

Of course, we’re a little biased here at Biteable, but we’ve also sat through enough mind-numbingly dull presentations to know that video offers a delightful treat for your audience. It brings your message to life in a way no other medium can.

Ready to start crafting your presentation? Check out our range of templates here .

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Music Videos and Genre

Introduction.

Music videos have always been a great way to tell the story and enhance the emotional impact of a song, especially when singers use their facial expressions and body language to match the themes of their lyrics. Perhaps the song deals with teenage angst so the video might also have images of high schools, skateparks and the latest fashion trends. Or it could simply feature footage of the band on stage performing in front of a large crowd to emphasise their talent and promote their live shows.

Dark and muted tones might reflect a sense of loneliness and isolation whereas more vibrant colours usually signify a party atmosphere. Even the choice of props can anchor the audience’s interpretation of the track.

Since music videos are signifying processes which communicate meanings and positions to the audience, we can analyse their iconography , technical codes, and modes of address to identify the essential conventions that define the different styles.

Performance Music Videos

The television series “Top of the Pops” first aired in the UK in January 1964, opening with Dusty Springfield singing “I Only Want to be with You” in the studio and concluding with a music video of that week’s number one single, “I Want to Hold Your Hand” by the Beatles. Unfortunately, the first episode was wiped by the BBC, but here is a recording of the band’s live performance on “The Ed Sullivan Show” a month later in the US.

Dressed smartly in their signature matching suits, the charismatic fab four are on the studio floor with their screaming fans seated opposite. Microphones, guitars, and drums are the other obvious elements of the mise-en-scène.

Importantly, the mode of address is direct with the Beatles gazing at the camera lens and the estimated 72 million viewers at home.

In terms of framing , the director uses long shots of John Lennon and Paul McCartney during their harmonies with George Harrison in the middle on lead guitar. The closeups of the two singers emphasise their wonderful charm and the song’s celebration of young desire and teenage life. The camera also moves in to focus on Ringo Starr driving the rhythm on the drums. There are cuts to ecstatic members of the audience to reinforce the band’s incredible appeal.

This sort of shot sequence and iconography still forms the basis of the performance music video genre. Consider the official video for the Arctic Monkey’s “I Bet You Look Good on the Dancefloor”:

Dressed casually in jeans and a t-shirt, Alex Turner introduces the band like he is on an episode of an old music television programme. Then the director establishes the four musicians in a long shot. Again, closeups of the lead singer stress the intensity of his story and medium shots of the guitarists draw attention to their skills.

Music videos are a crucial part of the music industry, especially for niche and independent acts who are able to showcase their work to a global audience on YouTube and other video-sharing platforms without the need for extensive resources. Arctic Monkey’s frenetic performance inspired a substantial following on MySpace who helped launch the single to the top of the UK charts in 2005.

Although there are no musical instruments, the official video for Beyoncé’s “Single Ladies (Put a Ring on It)” is another terrific example of a performance video:

Dressed in shimmering leotards, thigh-high stockings and stilettos, the dancers’ strong and confident movements echo the sense of independence in the lyrics. The minimalist set design ensures our attention is firmly on Beyoncé and her two backup dancers as they hit every kick, flick, waist-wind, and lift in the routine.

The long shots highlight their unity and frequent closeups of Beyoncé’s facial expressions emphasise her sense of empowerment and resolve. Clever lighting and camera movement give the impression it is one continuous take, so the whole video is an effective mix of togetherness and self-expression.

“Single Ladies (Put a Ring on It)” won MTV’s Video of Year in 2009. Another recipient of the prestigious award was Jamiroquai for “Virtual Insanity” in 1997. His dance routine is worth a look. There are no musical instruments in his video either, so it seems the most essential aspect of performance music videos is the awareness of audience – the direct mode of address.

What about setting? It can certainly help reinforce the song’s themes. For example, Common’s “Letter to the Free” was filmed in an empty prison to symbolise the struggle for freedom and justice in America and it’s no surprise Green Day opted to set their video for “Basket Case” in a psychiatric hospital full of lurid colours. However, performance videos do not need to have an obvious setting. The simple closeup in of Radiohead’s “No Surprises” shows Thom York’s relief to still be alive at the end of the video and it connects the viewer to Sinéad O’Connor’s vulnerability and heartache throughout “Nothing Compares 2 U”:

Watch U2’s “Numb” and Billie Eilish’s “Ocean Eyes” for other examples of the importance of a direct mode of address in performance music videos. Of course, wide shots can be just as dramatic, such as the gorgeous landscapes in the video for Harry Styles’ “Sign of the Times” .

Narrative Music Videos

Music television programmes such as “Top of the Pops” quickly realised they had to look beyond the basic codes of performance videos to keep viewers entertained. They needed something more cinematic. Consider this recording of Roy Orbinson’s “Pretty Woman” which first aired on “Top of the Pops” in October 1964:

Although there are no musical instruments and the singer is lip syncing without a microphone, he is still performing directly to the camera. There is one cut back to the “Top of the Pops” studio, but the audience is largely absent from the video. Interestingly, the lyrics of the song are illustrated by the closeup of the woman walking in high heels at the start and end of the video. There is now an awareness of narrative, and it wasn’t long before directors started to tell their own stories.

The visuals might be closely tied to the lyrics and central themes of the song, but narrative music videos have their own characters, settings, and plots. A few examples will help clarify the conventions of this genre.

We are going to begin with Avicii’s video for “Broken Arrows”. The lyrics promise “it’s not too late” to overcome your regrets and despair because you have the support of a loved one who sees “the hope in your heart”. The video echoes this theme with its portrayal of a struggling athlete who is soon inspired by his acrobatic daughter to overcome his fear of failure and win the gold medal at the World Championships.

Most of the video explores the disequilibrium of the protagonist “shooting broken arrows in the dark”, such as his inability to clear the high jump bar and his unsuccessful attempt to establish a romantic relationship with the waitress. The protagonist’s self-loathing and doubt is most apparent when he turns his back on his daughter to go into the trailer alone.

Images of her relentless optimism and love are intercut with these moments representing his despair. Seeing the sadness in her eyes, the protagonist tries to teach his daughter how to high jump only for her to show him a new way of clearing the bar. In terms of Todorov’s narrative theory , this is the repair.

The athlete uses this innovative technique and regains his former glory – the new equilibrium.

The chronology of the story is driven by proairetic codes with one beat of the narrative leading naturally to the next. This reliance on action codes makes sense because music videos are short, and producers have a limited amount of time to get their message across to the audience.

The director of “Broken Arrows” also uses some symbolic codes to help structure the narrative. For example, the image of the protagonist walking barefoot on his medal connotes his emotional distance to his past and his overwhelming sense of failure in the present. Later, his daughter picks up the medal and places it back on the shelf, signifying her role in helping her father turn his life around.

This video was inspired by the real-life story of Richard Fosbury who revolutionised the sport with this backward style which became known as the Fosbury Flop . The video reminds the audience we “don’t have to walk alone” because someone will see our “beautiful scars” and we will “find the light that leads home”.

Avicii often relied on narrative codes in his music videos. Take a look at “Hey Brother” which combines idyllic scenes of two young brothers growing up in rural America with disturbing images of the Vietnam War. The continuity match of the innocent sparkler and the jet fighter explosion is particularly effective.

We are going to continue our semiotic analysis with Ariana Grande’s video for “One Last Time”. It opens with news reports about Earth’s “catastrophic” collision with the “astral debris” and “solar radiation” from the tail of a comet. We cut to an interior shot of a car where Ariana ignores her boyfriend and jumps out from the passenger seat to see the sky turning an ominous purple from electrical storms.

The two protagonists battle through the chaotic streets and buildings to reach a roof top and a full view of the meteor shower about to destroy the planet. The video ends with Ariana and her boyfriend in one final romantic embrace before the world ends.

Presented in the style of found footage popular in the sci-fi and horror genres , the camera movement and lighting suggest there is only one tracking shot and we are watching a real-life event. Again, the narrative is driven by action codes with one event leading logically to the next.

Importantly, the mode of address in both of these videos is indirect. In contrast to the musicians playing for the camera in performance videos, the characters in “Broken Arrows” and “One Last Time” do not address anyone beyond the diegesis – the world of the story. This indirect mode of address is the defining element of the narrative genre.

If you have the time, you could watch all ten videos from the Lumineers’ third album which follows the loves and lives of the fictional Sparks family. At fourteen minutes, Taylor Swift’s “All Too Well” is slightly more accessible. The video for Yeah Yeah Yeah’s “Sacrilege” is quite interesting because the dark and disturbing story is told in reverse chronological order. Hayley Kiyoko’s “Girls Like Girls” is another solid example of narrative video.

Our final narrative music video is the cinematic offering for Rob Dougan’s “Clubbed to Death”:

The nightmarish vision depicts the world rewinding – people are walking backwards, and cars are set in reverse. However, the protagonist sees a young girl who wants to move forwards and realises he is the only one who can help free her from this broken life. This is the disruption in his character arc.

The disequilibrium sees our hero fighting against the screams of bystanders and being blown back by unseen forces of nature until he speeds against the traffic on the highway. He blasts through the brick wall – a metaphor for whatever holds us back in life – and becomes a giant with the ability to inspire the girl to move forward.

The propaganda poster in the background of some shots declares “time is the killer”. Perhaps we will never reach our full potential because we are too scared to move in the opposite direction of everyone else. It is a wonderful piece of storytelling and demonstrates how narrative music videos can communicate powerful messages to the audience through spectacular visuals.

Concept Videos

Concept music videos do not rely on the musicians and a direct mode of address. They might not have an obvious storyline either. In fact, the visuals may have no relevance to the lyrics whatsoever. Instead, these experimental videos might incorporate more abstract and artistic elements, intertextuality , symbolism, montages, surreal imagery, and unconventional editing styles.

In the following three examples, there is no logical progression from one plot point to the next and the characters do not change, for example, from a state of disequilibrium to a new equilibrium. Perhaps concept music videos are defined by the absence of causality and an obvious character arc.

Let’s start with Fatboy Slim’s video for “Right Here, Right Now”:

The directors manage to condense the entire story of human evolution into an absurd three and a half minutes, starting from a single-celled organism and concluding with the man sitting on the park bench. In the denouement, the camera tilts up to reveal the constellation of Orion to suggest our next evolutionary step will take us to the stars.

The DJ’s videos for “Weapon of Choice” and “Praise You” both feature interesting dance routines, but we are going to turn our attention to Shia LaBeouf and Maddie Zeigler’s controversial performance in Sia’s “Elastic Heart”:

Dressed in leotards smeared with dirt, the actors interpret the lyrics through their aggressive dancing and contortions in an intense cage match. Sia explained on social media the characters were actually the two warring sides of her identity and her intention was to create a representation of her emotional state. The result was one of the most watched videos on YouTube in 2015.

With Queen and David Bowie locked into touring commitments, the director of “Under Pressure” created a vivid montage by combining stock footage with clips from 1920’s silent films to represent the feelings of dread we all experience in our lives:

The video begins with images of commuters on the way to work intercut with clips of famous monsters from early cinema, including the vampire from “Nosferatu”. The juxtaposition suggests we should be afraid of the blood-sucking capitalist system. This message is reinforced by scenes from the Great Depression in America and “people on the streets” suffering from the financial ruin.

The series of imploding buildings connotes the need for society to change – footage of riots and terrorism suggest that call for change could soon turn violent. The video does offer a more optimistic vision of lovers kissing and people enjoying themselves at a music festival, but we all need to “give love one more chance” before we end up on the scrapheap.

We tried to identify the essential codes of three styles of music videos: performance, narrative, and concept. Musicians use performance videos to raise their personal profiles because they give the audience a chance to see the faces and personalities behind the music. We might already be familiar with the artists, so we are more likely to watch their latest offering. An entertaining narrative has the potential to deepen our emotional connection to the song, and unique visuals can make the video stand out by shocking and surprising the viewer.

It makes sense then to combine these different styles into new and exciting hybrid forms to engage the audience on different levels. That is why the vast majority of videos will consist of mixture of the conventions.

For instance, Katy Perry sings to the camera from a rooftop in Budapest in her video for “Firework” and then as she walks through the streets of the city. There are plenty of closeups of her gazing directly to the audience with her message of resilience and hope. It is a performance video:

The video also contains glimpses into the lives of different characters: two children trying to block out the sound of their parents arguing; a young woman who refuses to jump into the swimming pool at the party; a cancer patient alone in the dark in hospital; and a young man reluctant to approach someone he loves. This is their disequilibrium.

Katy Perry reaches the chorus and fireworks burst from her body. She tells the viewer to “ignite the light and let it shine”. Her strength reminds the characters they are “not a waste of space” and they too have the power to repair their lack in their lives. Inspired, the son breaks through his quarrelling parents, the young woman overcomes her inhibitions and leaps into the pool, the young man finds the courage to kiss his friend, and the cancer patient discovers her own fireworks outside the hospital.

Todorov and Weinstein (1969) believed the “complete minimum plot consists of the passage from one balance to another”. Since these characters do move from disequilibrium to a new equilibrium, we can label “Firework” as a hybrid between performance and narrative modes.

In the following video for “Hurt”, Johnny Cash sings directly to camera and we see him strumming his guitar and playing the piano:

His voice is full of sadness and remorse, and we can feel that deep pain of “broken thoughts” in the closeups of his face. When he asks “what have I become” in the second chorus, it is a very moving appeal to his wife who is standing over his shoulder in a long shot.

Supporting the message of the song, the signifiers of the rotting fruit and flowers are a reminder of the “stains of time” and how “everyone I know goes away in the end”. The lavish setting suggests success and wealth are only an “empire of dirt” compared to his love for his “sweetest friend”. Johnny Cash never moves from this state of disequilibrium so there is no clear narrative.

However, the director cuts to B-roll footage taken in the singer’s derelict museum in Nashville, clips which celebrate his career in the spotlight, and various images with religious significance. Similar to the video for “Under Pressure”, this montage conceptualises the main themes of the song – the transience of life and the importance of being true to yourself.

The video is a hybrid between performance and concept genres.

diagram summarising the codes of music video genres

Some music videos imitate and mock the conventions of genre by exaggerating the iconography and technical codes. Perhaps the director wants to subvert our expectations for comedic effect, or they want to provide a critical position on the features. For example, The Roots poked fun at the “rap video manual” in “What They Do” to highlight how the “principals of true hip hop have been forsaken” and the industry is now about “money-making”:

The satire plays with the stereotypes, such as the images of a bikini-clad dancer feeling sore after waist-winding and the ridiculous amount of champaign on display throughout the video. The Roots are warning the audience not to fall for the “false representation” in hip hop videos.

Similarly, Blink 182 mocked the typical visuals of pop videos in “All the Small Things”:

You may not remember the references, but the video steals images from some of the most famous pop artists at the time, such as Britney Spears and the Backstreet Boys. However, instead of dancing in the rain with its typical connotation of freedom, Mark Hoppus is getting soaked by a hosepipe and sponge, and we realise Tom DeLonge is actually sitting on the toilet when the camera pulls back from the closeup of his white shirt blowing in the wind.

In his analysis of genre in Hollywood cinema, Thomas Schatz (1981) described how conventions were established and refined until there was a “pattern of increasing self-consciousness” in the films. Once music video genres developed through their own process of repetition and variation, it was inevitable that directors would parody the codes. Who knows where the cycle will take us next.

Music videos are an amazing fusion of music, art, and technology created by producers who are always finding fresh and innovative ways to communicate complex themes to the audience. Is it really possible to define the different styles? First, take a look at 2Pac’s “California Love”:

We argued performance videos had a direct mode of address. Dr Dre delivers the first verse straight to the camera, welcoming the audience to the “wild, wild west” and “the state where you never find the dance floor empty”. 2Pac “serenades the streets of LA” in the second verse. Dressed in leather and metal armour, they might be playing characters living a post-apocalyptic version of Oakland, but it is still a performance for the audience watching on their screens. It is a performance video.

The director’s vision of a flamboyant party in the middle of a wasteland is spectacular. It looks and feels like a cinematic blockbuster. However, Dr Dre and 2Pac do not recognise a disequilibrium or go in search of a repair to reach a new equilibrium. There is no plot so we should not classify “California Love” as a narrative video or hybrid.

Blur’s video for “Coffee and TV” opens with a family stricken by grief because their son is missing. The hero is a milk carton who goes on an adventure to repair this lack, meeting some weird and wonderful characters on his journey. At the end of the narrative, the son reunites with his family and a new equilibrium is established.

The song was written by Graham Coxon and describes his struggles with this “big bad world” and alcoholism. The guitarist would often miss rehearsal sessions and meetings because of his addiction.

Although the band are in the video performing the song, is it a performance video? Notice how they don’t break the fourth wall and look at the camera to address the audience directly. Since they are part of the diegesis, the video should be classified as narrative rather than hybrid.

The fact the protagonist is a milk carton with human characteristics could point to the concept mode of music video, but the representation is actually part of the narrative. Similarly, look at how Paula Abdul and MC Skat Kat sing and dance their way through the Grammy Award winning video for “Opposites Attract”:

The cartoon cat is an integral part of the performance so there is no need to label the video a hybrid between performance and concept modes. By contrast, we would argue Seal’s video for “Kiss from a Rose” is a mixture of performance and concept modes because it contains clips from “Batman Forever” which are not connected to his performance or offer a clear narrative.

Do we label the video for The White Stripes’ “Fell in Love with a Girl” a performance video because it features a representation of the duo with the usual closeups and medium shots typical of the genre? Is it a concept video because the representations are abstract rather than distortions of reality? These questions are not always easy to answer.

It is important to remember that music video genres are not fixed forms, but we can still develop our understanding of how producers encode their messages by analysing the common structural elements and patterns in the texts.

Neale, Steve (1980): “Genre”. Schatz, Thomas (1981) Hollywood Genres Formulas, Filmmaking, and The Studio System Todorov, T., & Weinstein, A. (1969): “Structural Analysis of Narrative”.

The Codes and Conventions of Horror Films

Iconography

Steve Neale and Genre Theory

Genres of Order and Integration

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7 Types of Video Presentations to Keep Viewers Engaged

Creating video presentations will draw your viewers in. Here are some cool video presentation ideas that will skyrocket your engagement.

Dominika Krukowska

4 minute read

Short answer

What are the main types of video presentations.

Entertainment video presentations
Employee training video presentations
Promotional video presentations
Educational video presentations
Sales video presentations
Investor pitching video presentations
Informational video presentations

Creating video presentations is a foolproof way to capture your viewers’ attention. With a powerful video presentation, you can evoke emotion by telling a story, and make complex information easier to understand by showing instead of telling.

I have gathered 7 ideas for video presentations that will aid your efforts regardless of the niche you’re in. Stick around and I’ll talk you through the main aspects you need to consider to choose the right video presentation type for your needs .

Let’s get started…

7 types of video presentations

It often takes buyers just 5-8 seconds to decide whether they want to consume your presentation or not. The best way to get people’s engagement is by including video in your presentation.

According to statistics, adding a video increases reading time by 37% . Using video content skyrockets your chances of getting your message across, regardless of what you’re using it for.

1) Entertainment video presentations

Entertainment video presentations engage the audience and generate an emotional response. They are funny or heartwarming and stay with the viewer long after the presentation is over.

Entertainment videos have no content limits and can range in a wide variety of topics. You can use interactive presentation slides to create an outstanding design that will elevate your message.

Perhaps the best part about entertainment videos, though, is that they’re more likely to travel internally. Sharing funny content makes us appear funny by proxy. I mean, we’re all guilty of oversharing animal fails or cute cat videos, right?

However, keep in mind that you're trying to amuse your viewers, not educate them. Don’t use technical jargon or make your audience feel like you’re talking down to them. This will make them feel uncomfortable and achieve the contrary effect. You can use free stock videos in these presentations, and make the most of them by sharing them on social media . To increase your engagement rate and viewers you can schedule your video using an Instagram posts scheduler in advance, for example. Scheduling your posts can help increase your engagement rate and viewers, ultimately resulting in more followers and likes to your profile.

2) Employee training video presentations

Employee training video presentations give information that employees need to perform their functions. You can use them to introduce new policies or procedures or provide refresher training on existing ones. Additionaly, you can share these videos privately to just your target group of employees.

Such videos can also add value if you want to train employees how to use new equipment or software. For example, create a video about how to make transitions and add effects using free video-making tools .

3) Promotional video presentations

Promotional video presentations help increase customer interest in your products and generate sales. Your audience needs to understand the reasons why your business gets their attention. For instance, if you have a store and want to sell and promote more items in an innovative way, you can opt for live shopping videos. Or, you can use Tiktok as one of the channels to share your videos. Get likes to build social proof for your products.

Show your products, explain the benefits of using your services, or promote your brand.

4) Educational video presentations

Educational video presentations give viewers information about a particular topic. They help train employees in new procedures or methods. Teach new skills, share best practices, provide productivity tips, and more.

Using visuals , you turn the educational process into something funny and exciting. An online video tool like LOVO could add any type of voice over your video, ensuring that the tone of the presentation stays consistent.

5) Sales video presentations

Sales video presentations and product videos can help you advertise your company and make transactions.

Use them to contact customers and show them the profit from utilizing your products. Pleasantly suprise your customers by sending them a video in Outlook . You can also incorporate client endorsements to increase confidence.

6) Investor pitching video presentations

Investor pitching video presentations help you raise capital and reach potential investors. Include in the video your target market, your competitive advantages, and your financial projections.

Show your potential, your development areas. You want your audience to believe in the future of your company.

7) Informational video presentations

Informational video presentations are great to communicate huge data or share some ideas in a more digestible way.

You can create how-to guides, present fresh research findings, or give a keynote speech at an event. Add infographics to your slide deck to visualize progress and highlight recent accomplishments. Make sure you deliver a compelling message while still maintaining viewer interest.

How to choose the right type of video presentation

All video presentation ideas have their own merits, so how do you pick the right one for your needs?

To choose the correct video storyteling for your presentation, you need to answer the following questions:

Who is your audience? Do you want to improve the work of your employees, attract investors, or boost sales?
What is the purpose of your video presentation? Do you need to sell products, attract investors, or provide interesting facts? Select a video presentation style that best serves your main goals.
What type of video content does your audience prefer? Are they more into short funny videos or longer, more in-depth ones that give more information? Some video presentation styles are better for certain types of engagement than others. For example, an entertainment video is better for getting views and shares, while an educational video – is for comments and likes.
What information will be valuable to your audience? Think about what your audience wants to know about your business. What will help them make a decision? Useful and informative videos are more successful than those that are sales-focused.
What outcome would you like to have at the end of your presentation? Are you looking to increase sales, attract investors, or raise your brand awareness? Each video presentation style helps to achieve different outcomes.

Keep in mind that you don't have to stick to one video presentation type. Mix and match different styles to create a video that's both informative and engaging.

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Video is one of the most popular forms of media as people enjoy moving graphics over boring text. It's a powerful medium for presentations that can help you convey your message in a more impactful way.

Answer these questions to choose a video style that works well for your needs:

Who are you creating the video for?
What are you trying to achieve with your video presentation?
What content type works best for your audience?
What information is your audience hoping to get from your video?

By addressing these questions, you’ll have a recipe for a powerful video presentation that will boost your engagement and get your message across. Good luck!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Home Blog Presentation Ideas Video Presentations: A Guide for Engaging Content

Video Presentations: A Guide for Engaging Content

In a time when the Millennials’ attention span can be measured as little as 12 seconds, how can we create genuinely engaging presentations? Is continuously changing slides the answer these days?

A skilled presenter has to master different techniques; therefore, we will examine the potential for video presentations. Join us to discover what video presentations are, the reasons why you should use them amongst your presentation tools, and exciting tips on how to drive engagement from them.

Table of Contents

What video presentations are

Video presentation stats to consider, different types of video presentations, why should you use video presentations, what are the components of a winning video presentation, the role of accessibility: advanced research on video presentations, 5 tips on how to make your video presentations engaging.

How to create a video presentation

Do you need special software to create video presentations?

Closing thoughts.

Presentations are a crucial part of business and academic environments. Thousands of presentations are delivered each day in different environments; still, many are doomed to fail. Although we can blame this on a lack of proper presentation skills , reality tells us there’s a change in how people prefer to see the content.

As a general rule, consider 10 minutes the Goldilocks Zone for traditional presentations in what comes to audience engagement . Inspirational presentations like the ones we see on TEDx don’t follow this rule, as the objective here is to share a compelling story as detailed as possible so the audience can relate. In some cases, academic presentations of the thesis defense style remain loyal to a specific format. Still, trends are also changing, and video presentations have much to offer in terms of exposing complex concepts more plainly.

A video presentation can be represented in multiple formats: as a compendium of animated slides in video format, video files and audio sources packed on a single video file, a video recording made in interview format, a video documentary, etc. Although this definition may sound redundant, the concept behind a video presentation is that they don’t require a presenter to change between slides or windows to browse different assets . Hence, the importance to create a story behind the video presentation, so the various elements don’t feel segregated without logic.

We can say people use the video format to convey information in courses, job training, edutainment, conferences, and any kind of message-sharing purpose that requires connecting with the audience for engagement.

Before dwelling on the specifics of building a video presentation, here we share some video presentation stats that speak about the importance of video presentations these days from a marketing perspective.

Online search continues to be the most common way (45%) for users to find instructional and informational video content. ( source )
The most commonly-created types of videos are explainer videos (72%) , presentation videos (49%), testimonial videos (48%), sales videos (42%), and video ads (42%). ( source )
57% of consumers said that product videos make them more confident in a purchase and less likely to return an item ( source )
Millennials’ attention span can be measured as little as 12 seconds ( source )
A minute of video is worth 1.8 million words in terms of information retention ( source )

As you can see, the effort of building a video presentation is well-paid in terms of consumption and content information retention from the audience.

Depending on the requirements of the presentation itself, we can classify video presentations as follows:

In-Company Video Presentations

These video presentations belong to the business and corporate world, but their purpose is to distribute information among coworkers or to coach the personnel for a specific requirement. In-company video presentations are used in workspace training, as part of internal recruitment processes, or other kinds of internal presentations.

In-company video presentations usually carry the company branding; they have restricted access for people outside the organization, so their distribution methods happen in meeting rooms dedicated to these purposes.

Business Video Presentations

Business video presentations are used for a variety of business purposes: business pitches, workspace training, advertisement, product releases, recruitment, and more. Business video presentations also include the ones dedicated to B2B or B2C relationships.

Like In-Company Video Presentations, they carry branding to identify the video presentation’s author quickly. They are shared through official mediums for the company (like a brand’s social media channels and website), during corporate meetings with investors or potential business partners, and through 3rd. party channels.

Example of Product Launch Video Presentation by Xiaomi

Examples of these kinds of videos are product launch sessions, much like what tech giants like Xiaomi do.

Another kind of business video presentation is the explainer video. Explainer videos can be defined as short online marketing videos that are used to explain the company’s product or service. Explainer videos are commonly used for sales, marketing, and training purposes. Here is a real example of a 1-minute video presentation introducing SlideModel.com.

Another application of business video presentations is when sponsorship deals are involved, as brands can present their value to influencers through short reels.

Resume Video Presentations

This is a relatively recent but incredible turn of resume presentations. In resume video presentations , the candidate offers a detailed introduction of their capabilities, skills, interests, and potential value to the employer in a visually engaging format.

Unlike traditional CV presentations, the video format gives little room for anxiety, answering most of the interviewer’s questions or even driving admiration for the effort and dedication to this job-hunting adventure.

We recommend the usage of resume presentation templates for this purpose, as they save tons of time in crafting a high-quality resume video presentation.

Educational Video Presentations

This category can be divided into three different sub-categories:

Academic Video Presentations

Intended for University-level presentations or post-Doctorate work, these presentations follow strict format guidelines. They are mainly designed to distribute data comprehensively, with proper documentation backup. Animations usually don’t take part in these video presentations.

Despite being commonly associated with business events, conferences also belong to the academic video presentations category, as the live sessions are recorded to spread the message about important research discoveries.

Teaching & Training Video Presentations

Teachers introduce the presentations to their students on various topics to understand abstract issues better. Chemistry, Physics, and Geography are typical examples of subjects that use video presentations. However, subjects like History and Philosophy can save countless hours of whiteboard sessions by using educational video presentations.

Webinars fall under this category, either being released to the public or in-company webinars, as they share common aspects in their structure. Do keep in mind that educational content recorded as video presentations is not the same as a webinar, as the latter requires the presence of a live audience, a moderator, and usually a Q&A session at the end of it. If we talk about educational content being recorded and released as a course platform, then we can say it is a workshop.

According to recent studies, visualizations through video presentations and video-based learning can enhance understanding. It is demonstrated that students who watched learning videos on Statistics, influenced engagement and motivation positively .

Student Video Presentations

Finally, students also make video presentations as requested by their teachers to present a lesson or project exhibition. These presentations vary as the students grow older, becoming less dependent on animated effects, setting the bases for future work or academic presentation formats.

Informal Video Presentations

If you remember seeing videos in situations like 50th birthday parties, baptisms, wedding anniversaries, etc., then you have already experienced informal video presentations.

These informal presentations are free from any format restriction. As the term implies, they are used for any kind of meetup, making it simpler to share a story rather than to tell a lengthy story.

Inspirational & Motivational Video Presentations

The final category belongs to the video presentations with a strong emotional component. They are built to connect, to empathize with the audience in specific situations or problems. Examples of this are TEDx , Evan Carmichael, or similar influencing platforms.

In general lines, motivational video presentations are recordings of live events shared with the purpose of getting the message to the biggest audience possible (internet consumers). Another possible format for these presentations is recorded interviews or testimonials intended to speak about a person’s contributions to society. An example of this, from an organization’s point of view, are the videos produced by the UK’s NHS to highlight and thank their medical personnel for their efforts during the COVID-19 pandemic.

Inspirational video presentations share common aspects with motivational speeches. A list of requirements for these video presentations would be:

Have a clear purpose
Make it personal
Get the message tailored for the target audience
A strong conclusion

Compared with traditional presentation methods, such as presentation slides or speaking in front of an audience, video presentations can offer a series of advantages.

For starters, as you write the “ story ,” you are also rehearsing the points to be covered. In that way, anxiety or shyness won’t trigger you to forget about essential points or lose track of time. The length of the presentation can be predetermined, depending on the external requirements of the organization party, or how comprehensive or concise you need it to be.

In the case of people struggling with camera shyness , an animated video presentation with voiceover is the answer to deliver quality work. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. You can also convert images to video online using video editor platforms to easily create video from images and voiceover on video.

Video presentations can be persuasive thanks to the usage of graphics and audio. It is far easier to convey emotions through video presentations than to put them in the presentation design. Also, research by Dr. James McQuivey proved that a minute of video is worth 1.8 million words in terms of information retention.

Regarding engagement, the popularity that both TikTok and YouTube gained among the younger generations reflects the behavioral changes in content consumption . It has come to the point that even professionals use TikTok to demystify health hoaxes and help users worldwide. Therefore, using video format for presentations can help to boost your presentation performance, making it attractive for your audience and less effort-demanding.

The most significant factor in delivering a successful video presentation is keeping the audience engaged. To ensure this, make sure the presentation doesn’t feel robotic-like but that it conveys a personal message. Don’t get this point wrong if we talk strictly about business or academic scenarios; making video presentations to deliver your personal touch can become as simple as selecting the proper color combination to enforce your message . Other solutions come from watching your voice tone not to make it too monotonous.

Structure your presentation accordingly. In business or academic video presentations is a good idea to introduce a slide in the fashion of a table of contents . It is an extra touch that brings the audience closer to the topics due to be discussed.

Consider the audience’s perspective as a vital element in video presentations. Check relevant examples of the topic discussed on platforms such as YouTube or DailyMotion. Compare their approach to yours and assert if you would watch your presentation as a spectator or not. This simple test gives insights into which aspects you should work on.

Winning video presentations never miss the usage of CTAs. It’s a good method to direct the audience’s interest to a specific goal.

Video presentations can become an incredible tool for driving engagement, yet there is a problem that not so many presenters address: accessibility. Think about how many times a presenter ends a phrase like “over here,” assuming the audience is watching the item being shown. But what if members of the target audience have visual impairments?

Much like we consider the importance of adding Closed Captioning (CC) to our videos, accessibility in terms of the narrative is a must. On this behalf, we want to introduce an interesting research that led to the production of a tool named Slidecho . Using state-of-the-art technology like video scene detection, AI, and OCR, Slideshow follows these very steps:

Step 1: Extract slide frames
Step 2: Selecting slide elements
Step 3: Detecting described elements from the slide elements
Step 4: Aligning slides with the speech

Therefore, Slidecho uses an algorithmic methodology to extract the visual elements from the slides, converting them to an audio reading format whilst aligning it with the original speaker’s narration. Moreover, its interface instantiates new interactions that augment the plain video interface with synchronized slide information and audio notifications to alert users to undescribed elements.

This technological advance helps the audience better understand what is being presented, regardless of the context of the presentation. Imagine an award ceremony where many references apply to visual cues. People with visual impairments get half of the message, with luck, when presenters fall into colloquial language usage, not understanding the context or having to ask for clarification. If instead, the synced narration is available, we then talk about making presentations available for everyone. This is an accurate definition of enriching an event experience.

If we talk about attending to the needs of people with hearing impairments, we have to consider the social factor as a motivator in presentations. It is a common mistake to leave slides filled with text and voiceover narration in the background providing detailed information. A study made by Stanford University speaks about the value of having the presenter’s face available through these slides, as it delivers both social cues plus helps users through lip reading. The human factor also reduces distractions since the audience must check the presenter’s input on written slides.

Example of video instruction with lecture slides in the back - Effects on information retention, visual attention and affect.

Tip #1 – Be mindful of the presentation topic

It’s not the same to create a presentation for a business audience as an inspirational presentation. The category of the presentation shall determine items like

Background music
Color theme
Visual hierarchy
Videos to include

Tip #2 – Limit the number of words to include

The whole idea behind the video presentation is to make a dynamic presentation, not having to pause every 5 seconds to allow the spectator to read.

Instead, use words to transmit powerful messages, such as quotes relevant to the presented topic, key information, or CTAs. Use the 7×7 rule: no slide should have more than 7 lines of text, and no sentence should have more than 7 words.

Tip #3 – Voiceovers can become your best friends

The whole point behind a video presentation is not to create a boring one-person video speaking in front of the camera. Use voiceovers effectively to introduce charts, data feedback, etc., with your voice connecting the points of the entire presentation.

Be mindful of the tone. A monotonous or flat tone can divert attention and induce people to ignore your work. Your voice skills should articulate the importance of the point being discussed as well as your interest in it.

Tip #4 – The power of transitions

Adding suitable transitions and animations makes the presentation more engaging . However, this isn’t equal to adding countless effects. Less is more.

Ask a professional for guidance if you don’t have experience with animation effects. The transition can be part of the conversation, being subtle if the presentation is flowing between data sets or similar topics, or contrasting and powerful to deliver a persuasive message. You may also want to insert a transition when you’ve used a video cutter to remove an unwanted part to smooth out the video flow. Don’t abuse any of the two extremes, or the audience may find it uncomfortable.

Tip #5 – Make video presentations accessible

As we mentioned before, quite often presenters assume the audience can understand every part of a video presentation. Reality tells us to attend to the needs of people with visual and auditory impairments by making audio and video media accessible .

Subtitles or translator screen-over using sign language is a perfect opportunity to help people with auditory impairments feel part of the presentation, making the message available to them as well.

For people with visual impairments, be mindful about how you create the narrative for your presentation, in particular, avoiding visual cues like: “over here,” “this,” and “there” and gesticulating over an object or person, assuming everyone can get the same reference information. Instead, opt to be descriptive in your speech; software solutions can help a great deal, but you can also use native PowerPoint or Google Slides tools such as voiceovers .

How to create a video presentation & recommended video presentation templates

You can create your own video presentations as easily as using Microsoft PowerPoint, Apple Keynotes, or Google Slides.

Check these links for relevant information on how to create a video presentation:

How to Convert a Google Slides Presentation to a Video
How to Convert a PowerPoint Presentation to a Video
How to Embed a YouTube Video in PowerPoint

In case you feel stuck about which content to input or how to make your video presentation outstanding, a brainstorming technique can do wonders for interactive presentations and creative thinking. It is known as the SCAMPER technique .

Since video presentation templates make our life easier, we also recommend you check the following product categories to access extremely visually appealing designs created by professionals to help you deliver your message in style:

Animated PowerPoint Templates
Animated Text Banner Templates
Academic PowerPoint Templates
Business PowerPoint Templates
Marketing PowerPoint Templates

Additionally, here you can preview some of our presentation templates that you can use to create a video presentation in PowerPoint.

1. Animated PowerPoint Charts Collection Template

Present data in a visually appealing format by using this collection of animated charts in PowerPoint. Fully customizable, this template brings ease to speak about data-driven presentations; hence becoming a vital asset for any presenter in the corporate world.

Use This Template

2. Animated Network Diagram PowerPoint Template

Simplify the different streams that take part in your project or product release with the help of this animated template design. This Animated Network Diagram template can help you expose the processes that, with integrated effort, evolve into a successful outcome. It has animations applied to the objects, plus transitions to make the presentation more fluid.

Fully editable with any version of PowerPoint.

3. Free Animated Editable Professional Infographics PowerPoint Template

Infographics are a powerful tool that every presenter must consider for their work. This Free Animated Infographics template allows presenters to communicate complex data pieces, build marketing strategies, or prepare professional-looking reports.

You can find a broad variety of charts and graphs. These are fully editable by using the chart filter option to edit on a spreadsheet.

4. Free Animated Editable Infographic PowerPoint Slides

If you intend to present financial data or KPIs for your marketing projects, look no further: this Free Animated Editable Infographic Template for PowerPoint has it all.

Arranged in an 8-slide deck, we find a compendium of graphic elements to represent complex data in a visually compelling manner. Fully editable in all versions of PowerPoint

5. Free Animated Business PowerPoint Template

This versatile free presentation template for PowerPoint makes the perfect tool for more than business presentations: it works perfectly for educational video presentations and even inspirational video presentations.

With 9 fully editable slides, you can build your video presentation by using a unique combination of graphic elements, animations, and transitions. The graphics elements on this template are oriented to highlight leadership concepts.

6. Free Animated Business Infographics PowerPoint Template

Use this free template to create powerful statements backed by data in your video presentations. With a broad selection of graphs, diagrams, and charts, this fully editable template can help presenters to discuss topics ranging from demographics, economy, marketing indicators, or other relevant research results in an easy-to-understand format.

Compatible with all versions of PowerPoint, Google Slides, and Keynote.

You also need to consider the output format of your video presentations. For maximum compatibility, you can use MP4 or MOV. Other alternatives include:

MKV : The native format of most 4K videos due to being able to store multiple audio tracks. Ideal for presentations with different voiceover languages that presenters can pick from.
WMV : It’s a quality format for rendering videos to be shared via e-mail, although not compatible with some devices. Installing codecs is advised.
WebM : This format is one of the preferred choices for online video libraries or live streaming services, but it can present compatibility issues.

The answer to this question entirely depends on your aim for creating video presentations. For most presenters, PowerPoint and Google Slides will do a good job, allowing them to use features such as voiceovers, transitions, animations, and high-quality graphics.

If instead, you desire to make advanced effects, screen recordings, or toon-like animations with voiceovers, then you should check the following list of solutions:

Camtasia (Techsmith) : It is a professional video editing software, much lighter and easier to use than Adobe Premiere or Sony Vegas. You can create professional transition or animation effects, work with layers to add multiple sounds or video sources and create screen recordings.
Adobe Premiere Pro : The industry-leading software in video editing. This often intimidating software by Adobe has all the requirements for professional video editing, plus full integration with third-party plugins or other software from the Adobe suite to enhance the video result.
Sony Vegas Pro : It is considered a direct competitor to Adobe Premiere Pro, less demanding in hardware requirements, and somewhat more user-friendly.
Final Cut Pro : For Mac users, this is the option to consider if we talk about video editing. Powerful and tailored for the hardware the Mac device has.

As we have seen in this article, video presentations are far from obsolete. It is a truly engaging method to divulge our ideas, especially if we target a younger audience.

Take your time to write a compelling story to tell rather than spilling animations and transitions along the way. Professional-made video presentations always care about details and the takeaway message for the spectator.

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How To Choose Background Music For Presentation

Using background music in presentations helps to add emotional or entertainment component to your talk. The choice of music depends largely on the topic of your presentation.

In this post we will look at some common types of presentations and discuss what background music works best for each case.

Keep reading and make sure to listen to the examples .

Hi, I’m Mik, one of TunePocket music composers. Presentations should not be boring! Adding music to educational or business talks and presentations can help to keep your audience focused, motivated, and, most importantly entertained!

I went though our growing catalog of professional royalty free music and picked some great examples.

important note about performance royalties

It may be tempting to use your favorite song as background music in your presentation.

Before you do that, please note that:

1. Using any copyrighted material requires explicit permission from the rights owner. Especially if you plan to use it commercially.

2. Playing commercial music in public may require a special public performance license. Learn more about using music for business .

If you like any music below you can easily license it and use it in your presentation.

The music below was created by composers who are not affiliated with a PRO (Performance Rights Organization) and you don’t need a separate performance license if you use that music in your presentation.

Background music for common types of presentations

Let’s see what music works best for different presentation types:

Business presentation

There are many types of business presentations, including motivational talks, training presentations, real estate, corporate, and many more.

When choosing music for business presentation, first of all, decide whether you want to create the calm professional background or you want music to take the leading role and deliver some sort of emotional impact.

Calm corporate style music will work best for formal work presentations, commercial real estate, and business training.

On the other hand, inspirational music will be great for presentations related on achievement, good results, awards, and similar topics.

Here are some examples of background music for professional business presentations:

Educational presentations

Educational presentations can include school presentations, lessons and tutorials, history, math, and lost of other topics. You can even make cooking presentations!

With educational presentations, the choice of music of music depends primarily on the subject and the content of your presentation.

Use reflective music for emotional or serious topics or positive or upbeat music to set a lighter mood.

For educational presentation or lessons related to history, cinematic or retro music should work the best.

For anything else, a subtle background soundtrack without a strong lead melody can be a good option.

Upbeat Clapping Stomp Beat Fascinating Particles Deep Space Travel Word Of Inspiration

Technology presentations

For presentations that focus on groundbreaking IT or science concepts, futuristic “hi-tech” music should work the best.

How to play music across multiple Powerpoint slides

Ok, so by now I hope you have a good idea as to what kind of music you should use in your presentation.

It’s relatively easy to add audio clips to individual Powerpoint presentation slides but what if you want the music to play continuously across multiple slides as you deliver your presentation?

Fortunately, you can add a song to a presentation and play it across slides in the background of your slide show.

Here’s a quick tutorial from Microsoft that explains how to play music across multiple slides in your Powerpoint presentation or a slideshow.

Do I always need music in my presentation?

In certain cases you may decide against using background music.

It is generally not recommended for content-heavy presentations, sensitive or serious topics, situations with language barriers or translation needs, or when the presenter has a soft speaking style.

Additionally, you should take into account your audience preferences and sensitivities, as some may find background music distracting or annoying.

In that case you still can add an audio dimension to your presentation by using occasional sound effects .

Questions or comments?

Hope this post will help you to find the best music for your presentation!

Any music featured in this post or on TunePocket Web site can be licensed for presentations. You can also download free MP3 previews and safely try any of our music in your slideshow before you purchase the license.

See available licenses and pricing

If you have any questions, don’t hesitate to post it below in the comments. I’ll be happy to answer.

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8 Types of Presentations You Should Know [+Examples & Tips]

By Krystle Wong , Aug 11, 2023

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression.

Don’t worry if you’re no designer — Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience.

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation.

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions.

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation .

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with:

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action.

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention.

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation.

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection.

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features.

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life.

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors.

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills .

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type.

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations.

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types.

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic.

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience.

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services.

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly.

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started.

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

Sign up and log in to Venngage to access the editor.
Choose a presentation template that matches your topic or style.
Customize content, colors, fonts, and background to personalize your presentation.
Add images, icons, and charts to enhancevisual style and clarity.
Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

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Home > STUDENT_RESEARCH > SRCW > 2024 Symposium > Creative Works > Music Composition and Film Presentations > 6

Music Composition and Film Presentations

Weezer Sucks (As Told By A Weezer Fan)

Ranne Mitchell Meloy Follow

Faculty Mentor

Pete Porter

Presentation Type

Creative Work

5-7-2024 5:20 PM

5-7-2024 6:00 PM

Studio, Theatre Building

Primary Discipline of Presentation

Weezer is an alternative rock band formed in 1992 and currently consists of lead singer Rivers Cuomo, drummer Patrick Wilson, lead guitarist Brian Bell, and bassist Scott Shriner. Perhaps most well known for their 1994 self-titled album, known by most as "The Blue Album", Weezer has continued to see popularity into the modern era, still releasing albums as recently as 2022. However, their continued success is not without its backlash.

The band Weezer is one of those bands that even their own fanbase loves to hate. Debatably, for as long as the band has been around, there has been a steady stream of backlash targeted toward them. This is typical for any band, but in Weezer's case, it strikes a strange balance between ironic jokes and genuine hatred. Where does this backlash stem from? Is it at all justified? As a Weezer fan, these questions always illuded me. In this video essay, I attempt to find answers to these questions while also raising my love of Weezer into concern.

Recommended Citation

Meloy, Ranne Mitchell, "Weezer Sucks (As Told By A Weezer Fan)" (2024). 2024 Symposium . 6. https://dc.ewu.edu/srcw_2024/cw_2024/mus_2024/6

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Lamar then brings up Pusha T, who once questioned Drake's blackness in a similar on his 2018 fiery diss track "The Story of Adidon." On that record, Push rapped about how Drake struggled with his biracial background and wouldn't grow his hair out because it "wouldn't nap enough" to look like an actual afro.

"I don't like you poppin' shit at Pharrell, for him, I inherit the beef / Yeah, fuck all that pushin' P, let me see you push a T / You better off spinnin' again on him, you think about pushin' me? / He's Terrence Thornton, I'm Terence Crawford, yeah, I'm whoopin' feet," he continues.

The highly anticipated hip-hop war between Drake and Kendrick Lamar is in full swing and fans are buzzing over what's been released already. K Dot fired the first shot with his feature verse on Future and Metro Boomin's "Like That," while Drake swiftly responded with "Push Ups" and "Taylor Made Freestyle."

The ball is now in Drake's court with the release of "Euphoria" and fans expect something may come soon as he seemingly responded to the track with a few interesting likes on various Instagram posts.

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Jeppe is a digital content marketing intern who, among other things, writes stuff online. In his free time, he enjoys watching movies, playing games and listening to some great music. From concept to animated to lyric music videos. Get to know the different types of music videos and our top pick examples for each types. Find them all here.
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When you are limited by what you have; animation makes the options limitless. Performance, narrative, concept, lyric and animation are in my eyes the main types of music videos. The interesting thing is that in most cases a video will utilise one, two or all of these - the key is that they must all work cohesively with a larger idea.
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EWU Digital Commons
Weezer is an alternative rock band formed in 1992 and currently consists of lead singer Rivers Cuomo, drummer Patrick Wilson, lead guitarist Brian Bell, and bassist Scott Shriner. Perhaps most well known for their 1994 self-titled album, known by most as "The Blue Album", Weezer has continued to see popularity into the modern era, still releasing albums as recently as 2022. However, their ...
Kendrick Lamar Urges Drake to Confront Pusha T Beef
"I don't like you poppin' shit at Pharrell, for him, I inherit the beef / Yeah, fuck all that pushin' P, let me see you push a T / You better off spinnin' again on him, you think about pushin' me?

5 of the Most Popular Music Videos Types – To Learn and Be Inspired By

5 main types of music videos

1. Performance music videos

Top 3 performance music videos

2. Narrative music videos

Top 3 narrative music videos

3. Concept music videos

Top 3 concept music videos

4. Lyrics music videos

Top 3 lyrics music videos

5. Animated music videos

Top 3 animated music videos

Create your own music video

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Jeppe Brosbøl Jørgensen

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The Different Types Of Music Videos You Can Make

Performance-Based Music Videos

Examples of performance-based music videos from well-known artists:

Benefits and considerations of creating this type of music video:

Tips and techniques for capturing compelling live performances:

Narrative and Storytelling Music Videos

Definition and overview of narrative and storytelling music videos:

Examples of narrative music videos that effectively tell a story:

Exploring different storytelling approaches and concepts in music videos:

Tips for planning, scriptwriting, and directing narrative music videos:

Conceptual and Experimental Music Videos

Examples of artists who have pushed the boundaries with their experimental videos:

Exploring abstract and unconventional approaches in music videos:

Techniques and tools for creating visually striking and conceptually rich videos:

Animated and Visual Effects-Driven Music Videos

Definition and overview of animated and visual effects-driven music videos:

Examples of music videos that heavily utilize animation and visual effects:

Exploring different animation styles and visual effects techniques:

Resources and software recommendations for creating animated music videos:

In Conclusion

Recent Posts

Music Videos: Everything You Need To Know

How Can We Define 'Music Video'?

A (brief) History of Music Videos

Prehistories

The MTV Era

The Internet Age

Styles of Music Video

How to Produce an Amazing Music Video

(1) Find a song/musician/filmmaker that you connect with

(2) Refine the concept

(3) Communicate your ideas to the whole team

(4) What do you need?

(5) Plan the Shoot

(6) Shoot it

(7) The Edit

(8) Refine the Final Product with the Musician

How to Choose the Right Production Company for Your Music Video

8 key takeaways to finding a production company that suits your music video

(1) Review Their Body of Work

(2) Do They Like Your Music?

(3) Does their Price Match your Budget?

(4) Understand their company workflow

(5) Can they work on your time scale?

(6) Shop Around

(7) Are they easy to communicate with?

(8) Do you feel confident that these people will be able to produce your vision?

There you have it, a music video rundown

Examples of highly successful music videos

Experimental

Recent Posts

Menu Example

Types of Music Video

Performance Music Videos

Narrative Music Videos

Concept Videos

Lyric Videos