research instrument using google form

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Using Google Forms to Analyze User Research Data

Taught in English

Instructor: Anirudh Pathak

5,931 already enrolled

Guided Project

Recommended experience.

Beginner level

Basic computer skills, Word processing, Spreadsheets for data analysis and graphing.

(260 reviews)

What you'll learn

Learn how to formulate good research questions

Learn how to analyze and make decisions based on user feedback

Skills you'll practice

• User Experience Research

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About this Guided Project

User Research is at the heart of creating engaging, user friendly, and successful products, services, and designs. By the end of this project, you will learn the fundamentals of user research by designing and creating a survey using Google Forms on new features customers would like to see in a mobile banking app. You will also learn how to gather feedback and organize it into a presentable format.

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

Define the scope of research

Identify the User Research Method

Select the tool for performing research

Create surveys and gather data

Analyze and present results

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How you'll learn

Skill-based, hands-on learning

Practice new skills by completing job-related tasks.

Expert guidance

Follow along with pre-recorded videos from experts using a unique side-by-side interface.

No downloads or installation required

Access the tools and resources you need in a pre-configured cloud workspace.

Available only on desktop

This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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260 reviews

Reviewed on Jul 13, 2020

I liked it!!! since it is also practicing it make me quite easy to understand.

Reviewed on Oct 8, 2020

very good for someone like me who's an MBA student. It helped to learn how to write a research report

Reviewed on Jul 17, 2020

It was a great learning experience and getting hands-on experience in doing the project was awesome.

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How to Create a Survey Using Google Forms

Learn all about survey creation with our comprehensive guide on mastering Google Forms. In an era driven by data, the ability to craft engaging and effective surveys is a skill set that transcends professions and disciplines. This tutorial unfolds in a step-by-step fashion, demystifying the process of creating surveys using the powerful Google Forms platform. From navigating the dashboard to customizing survey themes, implementing logic, and sharing your survey with the world, each step is meticulously outlined to empower you with the knowledge needed to design surveys that captivate and yield meaningful insights.

Whether you’re a student conducting academic research, a business professional seeking valuable feedback, or an enthusiast eager to explore the intricacies of survey design, this guide is your key to unlocking the full potential of Google Forms. As you traverse through these insights, envision the impact your well-crafted surveys can have on decision-making, understanding perspectives, and driving positive change. Your journey into the world of surveys begins here, promising a skill set that is interesting and indispensable in today’s data-driven landscape.

A Google account is your ticket to unlocking the full potential of this user-friendly application, so ensure you’re armed with one before diving into the exciting world of survey design.

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Administer and collect medical questionnaires with Google documents: a simple, safe, and free system

Affiliations.

• 1 Division of Rheumatology, Immunology and Allergy; Department of Medicine, Georgetown University Medical Center Room 3004F, 3rd Floor PHC Building, 3800 Reservoir Road, NW Washington, DC 20007-2197.
• 2 University of South Florida, Morsani College of Medicine. 12901 Bruce B. Downs Boulevard MDC 32. Tampa, FL 33612-4799.
• PMID: 24415903
• PMCID: PMC3884902

Aim: Questionnaires are an invaluable resource for clinical trials. They serve to estimate disease burden and clinical parameters associated with a particular study. However, current researchers are tackling budget constraints, loss of funding opportunities, and rise of research associated fees. We aimed at exploring alternative avenues taking advantage of the free Google docs software for questionnaire administration. This presents an opportunity to reduce costs while simultaneously increasing efficiency and data fidelity.

Material and methods: Google documents were used as a platform to create online questionnaires that were automatically hosted via a unique URL. Password protected access to the URL link and a unique study ID gave patients around the clock access from anywhere in the world. Unique study ID ensured confidentially of all self-reported data. Patient responses were secured using a "Cloud" database where the data was automatically sorted, scaled and scored by custom Excel formulas. Researchers downloaded real-time questionnaire responses in multiple formats (e.g. excel) which was then analyzed with a statistical software of choice.

Results: This simple workflow provided instant questionnaire scores that eliminated the use for paper-based responses and subsequent manual entry of data. Ease of access to online questionnaires provided convenience to patients leading to better response rates and increase in data fidelity. The system also allowed for real time monitoring of patient's progress on completing questionnaires. Online questionnaires had 100% completion rate compared to paper-based questionnaires.

Conclusions: Google docs can serve as an efficient and free platform to administer questionnaires to a clinical population without sacrificing quality, security, and fidelity of data.

Keywords: Applied Informatics; Clinical outcomes; Google Docs; Online Questionnaires; Research Study.

Grants and funding

• R01 ES015382/ES/NIEHS NIH HHS/United States
• UL1 RR031975/RR/NCRR NIH HHS/United States
• UL1 TR000101/TR/NCATS NIH HHS/United States

Best Google Forms Timer Addon

How to Use Google Forms for Market Research and Customer Profiling?

Google Forms is a free and easy-to-use tool that can help you gather the information you need to perform market research and customer profiling. In this article, we will explore how to use Google Forms for market research and conduct customer profiling, from creating and customizing your survey to analyzing the data you collect.

Market research and customer profiling are critical components of any successful business strategy. By understanding your target market and customers, you can make informed decisions about product development, marketing, and sales. 

Whether you’re a small business owner or a market researcher, Google Forms is a powerful tool to create a survey for research, that can help you gain valuable insights into your market and customers.

Definitions

Market research.

Market research is the process of gathering, analyzing, and interpreting information about a market, about the viability of a product or service to be/has been offered in that market. Along with that, about the past, present, and potential customers for the product or service; research the characteristics and needs of your business’s target market. 

The industry as a whole, and the particular competitors you face. The goal of market research is to identify a target audience, opportunities, and threats in the marketplace, and to help companies make informed decisions about product development, marketing, and sales.

Customer Profiling

Consumer profiling, also known as “customer profiling,” is a process used by businesses to better understand their “target audience” or identify who their “ideal consumers” are. In other words, it is a marketing strategy that utilizes data to construct a detailed representation of an ideal customer who will likely engage with your product or service.

It involves collecting and analyzing data about consumers, such as demographics, purchasing habits, paint points, touchpoints, and other preferences. This information can then be used to create detailed profiles of different consumer segments, which can help businesses tailor their marketing and sales efforts to specific groups of consumers. 

Consumer profiling can also be used to identify potential new customers and to develop targeted marketing campaigns.

* In summary, Market research is the process of understanding the market and customers, while Consumer profiling is the process of understanding the customers in a more detailed way, like demographics, purchasing habits, and preferences.

How to use Google Forms for market & customer surveys?

Market research provides the information necessary for customer profiling, to create a comprehensive understanding of customers and the most effective way to engage with them. 

There are different methods to do market research through, surveys (quantitative research), focus groups, interviews (qualitative research), observations, field trips, etc. On the other hand, to create customer profiling, it is necessary to have enough data to have an overview of your customers. 

So there are different methods to gather data for customer profiling and that is through market research which includes customer surveys, customer experience monitoring, customer interviews/focus groups, & talking to the sales team (they’ve worked with your current customers). 

Hence, the common way to do market research & customer profiling is through surveys. And what’s better than google forms to do quantitative research that provides us with factual data. –

Let’s look into the steps to create google forms for research;

• Create a survey – Go to Google Forms , and sign in with your Google account. Choose the ‘blank form,’ and a blank new form will open. 
• Start with the body of the form – add a title and clear description of the survey, the reason behind it and etc. 
• Add Questions specific to the survey – Google Forms has various question types including images and videos that can be used to create a survey questionnaire. 

If you’re creating a general market survey to research how your product doing in the market, consumer preferences & behaviors, etc. Then focus on asking questions that revolve around the reason. 

For example, you can ask questions in the survey like – 

• Demographic questions – age, income, profession, etc
• How did you learn about XYZ product?’
• How long have you been using XYZ products?
• How likely are you to recommend our product to others?

Aside from this, if you are using google forms for customer surveys that provide you with information for customer profiling, then ask questions related to consumers. For instance, 

• Demographic questions – age, gender, background, income, etc
• What are their interests & hobbies?
• What are their biggest challenges (personally & professionally)? What triggers them to find a solution? (identify the pain points of your customers)
• What is the primary reason for not purchasing a specific product?
• Configure Settings & Themes – Once the body of the user research google form has been created. The next step is to configure the settings and themes of the survey. Under the ‘Settings’ tab, you’ll find all the settings options to configure that you can do. 

Like, enabling the progress bar, adding a confirmation message, etc. Click on the color palette icon and customize the theme of the form from there. It has very limited options to customise.

• Send Survey – Share your google forms for market research by sending a link, email or embedding it on your website. You can also set restrictions on when the form can be filled out and limit the number of responses through the help of add-on like ExtendedForms.
• Survey Results Analytics – Gather responses by viewing them in real-time or downloading them as a spreadsheet. You can also view summary statistics and create charts and graphs to analyze your data.

Make Google Forms Interactive with ExtendedForms

Whether you are creating google forms for market research or any use cases, with an add-on you can make it more interactive somehow. ExtendedForms is a google form free add-on for countdown timer, proctor feature, classroom integration , and so much more. 

You can use the add-on for your quizzes/tests to add timer and can also set restrictions on when to filled out the form. Aside from that, sending customize invites can be done with the help of extended forms. Furthermore, it allows to add custom support email in every form, so that respondents can resolve queries through the potential support team.

Check out more features from its website and even try the free version!

Related Posts

How to Duplicate Google Forms? [In 2 Ways]

How to Use Proctor System in Google Forms – Ultimate Guide

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Kajsa Hallberg Adu, Ph.D, Personal Blog

Using Google Forms for Research

I have tried it out for a draft of the survey I will use for data collection for my dissertation. Likely, the respondents to my survey will fill it out on paper, but I thought Google Forms could be useful for a trial version of the survey to easily be able to obtain feedback on the questions and structure. So far, the experience has been nice – except for the first time I filled the questions and realized after almost one hour’s work that I want connected to the Internet anymore and none of my changes had been saved… Otherwise, I found the tool very quick and intuitive.

You can add questions, select what type of answer you want (multiple choice, text, check boxes, scale etc), add headers and move questions around. The look is instantly professional and the backend allows you to see summaries of your questions with pie charts and percentages already calculated for you as well as the answers in a neat spreadsheet that is downloadable to Excel!

This tool opens up to so many opportunities, my mind just goes off thinking about all the cool surveys one could do!

You can see my questionnaire here – if you are a Ghanaian student, please do fill it out – and if you can remember to give me feedback on the questionnaire itself in the last section.

If you want to try this tool out, go to Google Docs , click on “file”, choose “new” and then “forms” in the drop down list. Happy research Monday!

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