marketing communication presentation

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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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10 Killer Marketing Presentation Examples (Template-Ready)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

13 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Transform your presentation from snoozefest to showstopper.

In the high-stakes business arena, a poorly executed marketing presentation can be a fast track to losing your audience's attention.

But you lose more than just attention - you lose potential customers, sales, growth opportunities, and ultimately revenue.

The uncomfortable truth is that your chances of standing out in a sea of noise are slim to none. But don't despair!

With a strategic approach to your marketing presentation your brand will never be overlooked.

If this sounds like a complicated thing to achieve, that’s because it is.

But this post will teach you the ins and outs of what makes an effective marketing presentation. We’ll do better - we’ll show you how it’s done with captivating marketing presentation examples .

Let’s dive in!

What’s considered an effective marketing presentation

At Storydoc, we’ve analyzed more than 100,000 presentation sessions to get to the bottom of what makes the most effective decks so successful.

Let's dive into some intriguing presentation statistics that shed light on the components of a successful marketing presentation .

The first 3 slides determine whether people will bounce or read on - make them count:

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck. Make the audience understand that you’re writing FOR THEM, about THEIR NEEDS, but also that you have something amazing up your sleeve.

And tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without stating how much, would you?

You should also have a strong visual hook. Use a video, animated, or interactive cover slide. Make it so they can’t look away.

Here's an example of a great hook:

2. Personalization

Personalization is the key predictor of success:

• Get to know your audience, their needs, and the words they use (Voice of Customer)
• Use dynamic fields to inject personal details of your recipient (when prospecting at scale)
• Offer tailored solutions that address the specific needs of your audience
• Leverage automation tools to pull personalized data directly from your CRM into your presentations

Adding a personal touch to your presentations can work wonders. Our data shows that decks with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and decks customized for a specific prospect were shared internally 2.3x more often. So, sprinkle in that personal touch, and watch engagement skyrocket!

But, effectively personalizing presentations at scale is incredibly time-consuming, right?

Well, not necessarily, in Storydoc you can add dynamic variables that let you inject personal info into any number of presentations. Storydoc can even pull this info automatically from your CRM .

Now each presentation you send will feel tailor-made for the recipient while only taking a few clicks to create.

Here's a great example of a personalized presentation:

3. Interactive design

Including interactive elements in your presentation increases engagement:

• Integrate interactive features like videos, tabs, live graphs and charts , calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

Using interactive elements in your presentation can boost engagement significantly.

Decks with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

If your average reading time is 5 minutes, that’s one whole minute extra to get your message across. Do you think you could use that extra minute?

The simple fact is that if you make your deck a dynamic, interactive experience, your audience will be much more likely to stick around and listen.

Static slides often fail to get and hold attention. This leads to missed opportunities.

Interactive slides will engage your audience and motivate them to explore your content in-depth.

Which one would engage you more?

Benefits of including interactive elements in your marketing presentation

More decks read in full

Longer average reading time

4. Great mobile experience

1 in 3 people read decks on mobile - make sure yours looks flawless on any device:

• Design for mobile first
• Use responsive design
• Simplify your content
• Test on multiple devices

32% of all decks are opened on mobile devices. What do you think this means for you if your presentation isn't optimized for mobile? How many opportunities are you losing?

It’s worth noting that the average reading time on mobile is 3:41 minutes, slightly less than the 4:24 minutes on desktop, but more than enough time to create a memorable impact.

Is giving a third of your a great mobile content experience on their preferred device just 'nice-to-have'? You decide.

Creating a mobile-friendly presentation sounds like a lot of work but it isn’t. You can find fully tested mobile-optimized presentation templates in our marketing presentation template gallery .

Here's a great example of a mobile-friendly deck:

5. A clear next step

Making the next step clear and easy boosts conversion:

• Include a clear call-to-action (CTA)
• Limit your CTAs to avoid choice overload
• Make multiple instances of the same CTA look the same (design and text) to avoid confusion.
• Make the CTA stand out
• Deliver value first before asking readers to take the next step
• Make your next step a small concession rather than a big commitment

A well-crafted marketing presentation isn't just about informing—it's about converting.

Decks that contained a singular, clear next step (e.g., book a demo, sign up, leave your email) saw a 27% boost in conversion rate compared to those ending with a generic "thank you."

Bottom line - make your call to action crystal clear, easy to do, and with immediate reward.

Vague or generic calls to action result in missed conversion opportunities.

The solution is smart and easy to act on CTAs, such as embedding your calendar in the presentation . You can’t do this with PowerPoint, but you can with Storydoc.

Here's what a deck with an embedded calendar looks like:

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Best marketing presentation examples to inspire you

Let’s help you elevate your marketing presentations from 'good' to 'jaw-dropping'. Explore the best performing marketing presentation examples based on our data.

Each example is designed with best practices in mind and optimized to hook your audience from start to finish.

Jump ahead to each example

Company presentation

What makes this deck great:

• Incorporating information on the average reading time reduces your bounce rate by nearly 25% !
• Using tiered slides allows you to segment the various aspects of your offering. By providing clickable tabs for your audience to navigate, you can ensure that 41% more people will read your entire marketing presentation .
• The inclusion of image and video placeholders is ideal for demonstrating your product or service in action, enhancing user engagement.

Marketing proposal

• Incorporating a video into the cover slide elevates engagement by as much as 32% ! As a result, anyone who opens your marketing presentation will spend more time reading it and become more inclined to take the desired action at the end.
• The running numbers slide enables you to present crucial metrics, marketing budget, or expenditures in a visually captivating manner.
• Animated lists , as well as icon and text arrays, prove highly beneficial in guiding your audience through your marketing strategy.

Marketing one-pager

• An entirely interactive design boosts user engagement and guarantees a flawless appearance across all devices, no matter where your presentation is viewed.
• The inclusion of a smart CTA allows you to present your offering succinctly and direct your target audience to a more comprehensive deck for further information, or let them book a meeting straight from the deck.
• The user-friendly editor is intuitive and operates seamlessly. Any element you add will automatically adapt to the overall deck design, so you never have to worry about messing up the layout.

Marketing case study

• A “read more” tab allows you to include more information in your marketing case study without making it too text-heavy.
• The running numbers slide makes it easy for your target audience to instantly realize the value of your offering.
• Clickable tabs can be used to walk readers through the customer journey or segment the information for different audiences.

Product pitch deck

• The running numbers slide set against a vibrant backdrop provides an eye-catching platform to present your unique value proposition.
• Easily customizable logo placeholders serve as an ideal tool for highlighting the key integrations of your solution.
• The option to embed case studies allows you to legitimize your solution and establish trust with your audience.

Physical product one-pager

• Interactive clickable tabs provide an ideal platform to showcase the key products in your company's portfolio, complete with short descriptions and accompanying images or videos.
• Easily customizable fields allow you to create a polished marketing presentation within minutes.
• Incorporating a smart call-to-action (CTA) makes it more likely for your audience to take the desired action at the end.

Social media proposal deck

• The narrator slide serves as the perfect tool to lead your audience through the project details.
• Including a timeline slide enables you to format your marketing presentation within a captivating narrative that engages your audience.
• An array of data visualization slides is perfect for presenting key metrics or project budgets in a way that is comprehensible and easy to follow.

General business one-pager

• The ability to add dynamic variables to personalize your marketing presentation at scale.
• Versatile slides that can easily be adapted to various industries and use cases.
• AI assistant that can create relevant visuals for your marketing presentation, tweak the copy, or create it from scratch.

Agency pitch deck

• Using tiered slides and a timeline comes in handy when presenting the diverse range of services provided by your agency.
• Incorporating interactive slides enhances engagement and improves the user-friendliness of the deck, increasing the likelihood of more prospects reaching the end.
• The pricing slide can be used to provide your audience with a concise overview of the main services you offer.

Creative pitch deck

• The timeline slide is a creative solution for presenting the main problem of your industry without overloading your audience with too much text.
• A completely interactive layout designed to enhance engagement and prolong the average reading time.

The inclusion of various data visualization elements enables you to position your company in relation to key competitors and compare important metrics.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a Strategy & plan, a Branding & product talk, or a Performance analysis, they all have little details to look out for.

Let's get cooking!

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

When it comes to content, less is more. Each slide should communicate one key idea, supported by a powerful headline and easy-to-digest visuals.

Avoid jargon and long sentences — simplicity and clarity are your allies. Remember, your slides should support your speech, not overshadow it.

You don’t want your marketing presentation to end up looking like this:

2. Storytelling

Unleash the power of storytelling. Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

Marketing presentation design tips

Imagine your marketing presentation as a canvas, and your design elements as the palette. Let's discover how to blend layout, visual aids, animation, and infographics to create a masterpiece that dazzles your audience.

The layout should guide your audience's eyes effortlessly from one point to the next. Keep it clean and uncluttered.

Balance text with empty space to avoid overwhelming your audience. Remember, the Rule of Thirds isn't just for photography — it's a great guide for slide layout too!

2. Visual aids and graphics

Visual aids and graphics are your allies in storytelling. Use relevant, high-quality images, vector icons , or diagrams to support your points.

They can simplify complex information, evoke emotions, and make your presentation more memorable. But, be mindful not to overdo it — each visual should serve a purpose.

3. Animation

Animation can add a dash of dynamism to your presentation — if used wisely. Use it to guide attention, illustrate a process, or reveal information progressively.

But beware, too much animation can distract and annoy. Like a well-chosen spice, a little can go a long way.

If you want to learn more, check out our article on how to use video animations to create engaging content .

4. Infographics

Infographics are the secret weapon for presenting data in an engaging way. They can transform boring stats into compelling visuals.

Whether it's a bar chart, a pie chart , or a flowchart, pick the format that best tells your data's story. Just remember, simplicity and clarity should always guide your design choices.

Good presentation example

Use templates to make your best marketing presentation to date

Crafting a top-notch marketing presentation can feel like trying to scale Everest. It requires a blend of strategic thinking, compelling storytelling, and striking visuals.

But what if there was a Sherpa to guide you on this steep ascent? Enter the world of interactive templates.

Think of these as your base camps on the way to the summit. With a gallery of interactive marketing presentation templates at your disposal, you've got the tools to simplify your climb!

Grab a template:

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Write an Effective Communications Plan [+ Template]

Published: January 05, 2023

Remember the " Tide Pod Challenge ?" That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent?

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America's teens swallowing their toxic product. Tide's parent company, Procter & Gamble, was swift in their response, thanks in large part to their communication plan .

In this post, you'll learn how to create an effective communication plan that prepares you and your company for any situation.

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What is a communications plan.

A communications plan enables you to effectively deliver information to appropriate stakeholders. The plan will identify the messages you need to promote, to whom you're targeting those messages, and on which channel(s). Communications plans can be used in times of crises, but they are also used when pitching new initiatives or launching new products.

Communication plans can help you clarify the purpose of a product launch or new initiative and officially determine the messages you want to deliver to your intended audience(s).

Additionally, a communication plan can help your business during a time of crisis if a previous marketing message or business decision damages your reputation with internal stakeholders or customers.

If companies don't have a communication plan , they'll be unprepared when disaster strikes. It may be unlikely that your company will find teenagers eating your product for internet fame, but not so unlikely that you'll never find yourself needing a procedure to effectively handle difficult situations.

Need a free, easy-to-use communication plan template? HubSpot has 12. Check out this toolkit for everything you need to build your own.

This is part of a template offered in the toolkit. For this particular template, the organization is separated into phases, a description of that phase, and who needs to complete that action.

Download These Templates for Free

Now that we've gone over how a communication plan can be helpful, let's learn how to write one that will be effective.

How to Write a Communications Plan

• Conduct an audit of your current communications materials.
• Set SMART goals for your communications plan based on the results from your audit.
• Identify the audience to whom you plan to deliver your communications plan.
• Outline and write your plan, keeping your audiences in-mind.
• Determine the channel(s) on which you need to deliver your messages.
• Decide which team members are responsible for delivering the message.
• Estimate a timeline for how long each step should take.
• Measure the results of your plan after presenting to stakeholders, and determine successes and areas for improvement.

1. Conduct an audit of your current communications materials.

Before sitting down to get rollin' on your plan, you need to first decide where it'll fit into your business. So it's important you complete a "state of the union," or an audit of the current climate of communications within your company. This can help you identify any problem areas.

For instance, let's say you need to create a communications plan for a new product launch. To create your plan, you'll first need to perform an audit to identify gaps in your current marketing approach.

After performing the audit, you might find there is a major gap in your marketing materials in which you rarely discuss a topic that aligns well with your new product. You'll want to ensure this topic makes it into your communications plan.

Crisis Communication and Management Kit

Manage, plan for, and communicate during your corporate crises with these crisis management plan templates.

• Free Crisis Management Plan Template
• 12 Crisis Communication Templates
• Post-Crisis Performance Grading Template
• Additional Crisis Best Management Practices

You're all set!

Click this link to access this resource at any time.

Free Communication Plan Template

Fill out the form to access the template..

To conduct an audit, you'll need to carefully gather and interpret data on your current marketing plan performance and build a path forward based on those results. Additionally, you might consider hosting focus groups or sending surveys to your audience to find gaps in your current communications materials.

Of course, you'll want to have the goal of your communications plan in-mind when conducting an audit. In the example above, noticing you're lacking material on a certain subject only matters if your goal is to drive leads and conversions to a product that aligns with that subject.

For instance, if you're launching a new email marketing tool and you notice you're lacking content on Google Ads, this might not be relevant information for your communications plan. However, if you're missing content on email marketing best practices, that's important information you can use to tailor your communications plan appropriately.

2. Set SMART goals for your communications plan based on the results from your audit.

After your audit, you'll want to lay out a few goals based on the data from the results. What do you want to achieve with this plan?

When in doubt, remember that your goals should be SMART : Specific, Measurable, Attainable, Relevant, and Time-based.

For instance, if a small agency is writing a communications plan for its client, they might write a goal along these lines: "We plan to increase employment applications for our client by 25% over the course of one quarter."

Alternatively, perhaps your HR team needs to write a communications plan to pitch designing a new growth matrix for individual contributors who don't want to become managers.

If that's the case, your HR team will need to identify specific goals they hope to achieve as a result of their plan, even if the results are less quantifiable — for instance, their goal might be to "increase employee retention rates by 10% over the next year" or even "increase employee satisfaction, as indicated by their next NPS scores." They'll need to pitch these goals to stakeholders to get leadership on-board.

Download Your Free SMART Goal Template

3. Identify the audience to whom you plan to deliver your communications plan.

Good communication starts with knowing and understanding your listener. In this case, if a crisis communication plan is for stakeholders, which one(s) are you writing for? Stakeholder examples include employees, investors, customers, local government officials, or media outlets.

If you're writing for media outlets, a press release detailing your goals is a good idea for that audience. There should be a process for who will speak to the media outlets, an outline of what they will say, and an action plan put in place moving forward.

Alternatively, if your audience is your employees, you might want to create an up-to-date internal document for employees to refer to, as well as the contact information for the internal DRI if they have follow-up questions.

4. Outline and write your plan, keeping your audiences in-mind.

When you're ready to outline and write your plan, it's likely easiest if you start with a table or chart to identify the messages you need to promote, to whom you're targeting those messages, and on which channel(s).

Once you've created a general outline, here's how you'll want to structure your communications plan (feel free to copy these sections into a Table of Contents for your own plan):

• Purpose (what is this communications plan for)
• Escalation Framework (including 'first line of defense' and 'greater response team')
• Roles and responsibilities of each employee
• Do's and Don'ts
• How to maintain an effective response plan

(If you need help writing a communications plan, download our free, ready-to-use communications plan templates .)

When writing your communication plan, work with groups or representatives from your stakeholders to improve accuracy. Strategies should solve for goals or potential risks.

For instance, if you work for an agency aiming to promote a client's product, a risk might be spending money on paid ads without a guaranteed ROI. To solve for that risk, the agency should detail different steps to ensure the ads are effective before going public.

5. Determine the channel(s) on which you need to deliver your messages.

The channels you choose to communicate with your audience depends on your message, and to whom you want to deliver that message. For instance, if you're creating a communications plan for internal employees, you might send out your communications plan in a company-wide email, use a team communication app , or in-person team meetings to deliver your message.

Alternatively, if you're communicating with customers, you might determine it's best to communicate via an email newsletter, or via a press release.

Of course, the channel(s) you choose will depend on your goals, but it's important as you're writing your communication plan that you keep your distribution methods in-mind.

6. Decide which team members are responsible for delivering the message.

Once you determine your audience and channel(s) on which you'll deliver your communications plan, figure out the DRI for delivering the message.

For instance, if your HR team is pitching a new growth matrix to leadership, you might ask your Director of HR to deliver the initial pitch in the first meeting. Once leadership is on-board, you might ask each HR representative to deliver one training session for each internal team to ensure every employee understands what's changing internally, and why.

7. Estimate a timeline for how long each step should take.

You should have a ballpark estimate of how much time each step in executing your strategy will take. For instance, if your plan needs to go from the higher-ups down to the employees, it's good to take into account how long going through the chain of command will take. It's also smart to infer how long a media cycle will last.

For instance, for a minor slip-up on an ad campaign, the advertising agency might estimate the cycle for controlling the issue will take a month — including meeting with the client, stakeholders, and employees to discuss steps moving forward.

8. Measure the results of your plan after presenting to stakeholders, and determine successes and areas for improvement.

There's always room for improvement. Measure the results of the plan after presenting it to stakeholders, and determine aspects that went well, and areas for improvement next time.

For instance, the ad agency might not have met its goal of increasing prospective applications by 25% within a quarter. They might rework their goals to give themselves more time or pivot their quarterly focus to fit those goals.

Alternatively, if you notice certain language in your communications plan evokes a level of stress or fear with internal stakeholders, consider how you can re-word next time to ensure your communications plan feels helpful, beneficial, and positive.

Some aspects of building a communication plan can be a "choose your own adventure" journey. The key is choosing aspects that best reflect what your business needs in times when effective communication is key. What do your stakeholders need to know, and how are you going to best communicate that?

Communication Plan Examples

• Strategic Communication Plan
• Project Communication Plan
• Marketing Communication Plan
• Corporate Communication Plan
• Crisis Communication Plan

Communication plans can get tricky, but writing an effective one will prove itself with its longevity. The following communication plans include analysis for stakeholders you'd respond to and the procedures for what to include in those communications.

1. Strategic Communication Plan

Bright Hub Project Management's communication plan explains how, when, and why communication happens within its organization.

This example is great because it details how communication managers write crisis plans and acknowledges that sometimes the busy marketer or project manager takes on this responsibility.

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2. Project Communication Plan

Here's an example of a Billing Upgrade Project from Simplicable . This communication plan maps out all the important meetings and documents needed for the project. As you can see, it also includes necessary sections including audience, goals, format, and DRI.

3. Marketing Communication Plan

A marketing communication plan is essential for communicating to your target market, especially when launching new products or initiatives. This example from Smartsheet allows you to plan marketing communications strategies for customers, sales prospects, media partners, internal stakeholders, and events.

4. Corporate Communication Plan

Corporate communication plans outline how organizations communicate internally and externally. This example from Smartsheet is a nine-step roadmap that includes space for a mission statement, executive summary, situation analysis, key messages, and more.

5. Crisis Communication Plan

This communication checklist below, by Prezly , gives a great overview of the details of a crisis plan from beginning to end. It can be used as an effective guide when drafting a crisis management strategy.

Communication Planning Tips

Communication planning can be tricky, so here are some extra tips to keep in mind to help your plan shine: when describing procedures for handling crises, include who the situation involves. This lets stakeholders envision decision-making processes.

Additionally, if you're part of a larger company with a broad stakeholder list, it's okay to split up target audiences for your plan.

For instance, maybe your audience is more than just "consumers." Split stakeholder groups for easier comprehension and more distinct solutions.

Ultimately, your communications plan needs to clearly and succinctly provide necessary information to everyone involved in the business decision, product launch, or PR crises. Use the strategy mentioned above, as well as our communication plan templates , to ensure yours is as effective as possible.

Editor's note: This post was originally published in September, 2019 and has been updated for comprehensiveness.

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Marketing Communication Plan Template

A marketing communication plan can help your team strategize to reach your target market through various communication efforts. Beautiful.ai has the presentation template you need to help you simplify your plan and get support from upper-management.  

A marketing communication plan can help you with brand and customer alignment to achieve your business goals. It encompasses your message (what you will say), your medium (the platforms in which you’ll say it), and your audience (who you’re trying to reach). These customizable template slides have all the key elements of a marketing communication plan presentation, including mission statement, business plan, audience personas, and key objectives. 

Our marketing communication plan template can also help you:

• Identify market opportunities and audience personas
• Track progress for campaigns and events
• Keep stakeholders informed

Use our template to create an effective marketing communication plan presentation

Your marketing communication plan presentation is crucial for your overarching marketing strategy. If you need to identify market opportunities or set metrics to track the success of campaigns, you can quickly bring your visions to life with everything you need to create an effective presentation. Include slides such as:

How to create your own effective marketing communication plan

Keep these tips in mind when creating your marketing communication plan presentation:

Give your marketing communication plan direction by answering the question, “What’s your goal for developing a marketing communication plan?” Don’t take away from that purpose with unnecessary slides.

Sure, it’s a marketing communication plan but that doesn’t mean your slides should be overly text-heavy. Use icons or images to highlight key takeaways and make your presentation more engaging.

Does your marketing communication plan presentation flow well? Start with your business objectives, end with a solution, and round out the middle with the rest of your story.

Tweak your marketing communication plan template according to your audience. Stakeholders and executives will probably want to focus on ROI and goals, while direct team members will want to know the timeline and deliverables.

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Free Marketing Communications Plan Templates

By Joe Weller | March 4, 2021 (updated November 4, 2023)

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Choose from a roundup of the ultimate free marketing communications plan templates in Microsoft Excel, Word, PowerPoint, and PDF. Save time and support your communications strategy by using fully customizable templates.

On this page, you’ll find an integrated marketing communications plan template , an annual calendar for marketing communications , and links to sample marketing communications plan templates .

Marketing Communications Plan Grid Template

Download Marketing Communications Plan Grid Template

Microsoft Excel | PDF  | Smartsheet

Whether you’re focusing on digital marketing, a specific campaign, or messaging for multiple audiences, this template makes it easy to view your communications plan in a compact format. For each target audience, add details about the strategy, tactics, and timeline. Fill in the space so that assigned owners can keep track of who is responsible for each deliverable. You can easily edit the template to reflect your specific audience and marketing objectives.

Integrated Marketing Communications Plan Template

Download Integrated Marketing Communications Plan Template

Microsoft Excel | Microsoft Word | PDF  | Smartsheet

Use this template to develop a comprehensive and strategic marketing communications plan template. There are sections for an executive summary, a situational analysis, a SWOT matrix , the target audience, the brand positioning , the unique selling proposition, and the creative strategy. In the last section of the template, identify metrics and evaluate performance. For an integrated B2B marketing communication plan template, complete the target audience section to create profiles of business prospects, and develop relevant messaging and strategic campaigns to target qualified leads.

Annual Marketing Communications Plan Template

Download Annual Marketing Communication Plan Template

Microsoft Excel | Smartsheet

This template offers a yearly calendar for planning marketing communications on a monthly, quarterly, and annual basis. Each month is divided into weeks for more detailed planning. Enter your goals, along with communications activities for various marketing channels, from public relations and events to social media and advertising. Build a detailed timeline for implementing your marketing communications strategy.

Marketing Communication Budget Plan Template

Download Marketing Communications Budget Plan Template - Microsoft Excel

Create a budget plan for your marketing communications campaigns. View projected costs in a spreadsheet format and a pie chart for a quick overview of the distribution of expenses. This template includes example data to show how the final budget will appear. The sheet automatically calculates subtotals and lists total projected costs at the top of the template.

Nonprofit Marketing Communications Plan Template

Download Nonprofit Marketing Communications Plan Template

Microsoft PowerPoint  | Google Slides  | Smartsheet

Designed for nonprofits, this marketing communications PowerPoint template includes two slides. The first one shows objectives, key messages, and a communications planning grid with target audiences and delivery methods. The second slide provides a task schedule with a monthly timeline, assigned owners, and deadlines. Develop a strategic plan targeting donors and partners, as well as a calendar for carrying out the plan. Customize the template by changing colors, symbols, or column headings.

Marketing and Communications Plan Examples

For more marketing communication plan templates, examples, and expert tips on strategy, crisis communication planning, and other topics, visit our ultimate communications toolkit . To see what an integrated marketing communications plan looks like, view this sample integrated plan from Kmart. Another marketing communication plan example comes from Toyota. This version shows the outcome of each planning stage, from market overview to analysis, strategy, and budget.

Manage Every Element of a Marketing Communications Plan with Smartsheet

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When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

Improve your marketing efforts and deliver best-in-class campaigns.

Instructor Resources (available with login)

Powerpoints.

This course includes PowerPoint slide decks organized by module and aligned to course content.

Since the slides are openly licensed, you are welcome to retain, reuse, revise, remix, and redistribute them. They are also accessible. If you do revise them, make sure to follow these guidelines for creating accessible PowerPoints .

Use the links below to download the individual decks:

• Module 1: What Is Marketing?
• Module 2: Marketing Function
• Module 3: Segmentation and Targeting
• Module 4: Marketing Strategy
• Module 5: Ethics and Social Responsibility
• Module 6: Marketing Information and Research
• Module 7: Consumer Behavior
• Module 8: Positioning
• Module 9: Branding
• Module 10: Product Marketing
• Module 11: Pricing Strategies
• Module 12: Place: Distribution Channels
• Module 13: Promotion: Integrated Marketing Communication (IMC)
• Module 14: Marketing Globally
• Module 15: Marketing Plan
• PowerPoints. Provided by : Lumen Learning. License : CC BY: Attribution
• Projector Screen. Authored by : Denis Shumaylov. Provided by : Noun Project. Located at : https://thenounproject.com/term/projector-screen/1211212/ . License : CC BY: Attribution

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Marketing Communications

Download and customize this and 500+ other business templates

Start here ⬇️

Voila! You can now download this Presentation

Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications presentation to move customers through stages of the buying process and ultimately drive more revenue and better profitability for your business.

Slide highlights

Use this slide to identify objectives your company needs to achieve to be prosperous. Set objectives that are specific, measurable and attainable. All future goals will be positioned around these objectives.

Introduce your key analysis with this slide. This step will allow you to take into account all political, economic, social, technological, environmental and legal risks that might affect your marketing.

This slide will help you to communicate the process of creating ads that are relevant to your customers and then perfecting them, based on the data collected through A/B Testing and user testing.

25 questions and answers

How can a company's marketing communications toolbox be used to create ads that are relevant to its customers?

A company's marketing communications toolbox can be used to create relevant ads by first understanding the customer's needs and preferences. This can be achieved through market research and user testing. Once the customer's needs are understood, the toolbox can be used to design and create ads that speak directly to these needs. The ads can then be tested and perfected based on the data collected.

What are some strategies for perfecting ads based on the data collected through user testing?

Some strategies for perfecting ads based on user testing data include A/B testing, analyzing user feedback, and making iterative changes based on performance metrics. It's also important to consider the context in which the ad will be displayed and to tailor the ad's design and messaging accordingly.

How can a company's marketing communications toolbox be used to mitigate the risks that might affect its marketing strategy?

A company's marketing communications toolbox can be used to mitigate risks by creating relevant ads and perfecting them based on data collected through user testing. This allows the company to adapt its marketing strategy based on customer feedback and trends, thereby reducing the risk of ineffective marketing campaigns. Additionally, the toolbox can be used to identify and account for potential political, economic, social, technological, environmental, and legal risks that might affect the marketing strategy.

Per marketing resource, "Marketing91," marketing communications is a practice of using a set of methods and techniques to convey the messages in a unique and creative manner to the companies' existing and prospective customers about their offerings. A marketing communications strategy is crucial to business success because it allows to develop a vision, create brand awareness, express competitive advantage, foster goodwill, enlighten the investor community, increase profits, improve relationships with customers, attract talent and generate innovative marketing and promotional ideas, "Marketing91" website states.

How can marketing communications be tailored to different customer segments?

Marketing communications can be tailored to different customer segments by understanding the unique needs, preferences, and behaviors of each segment. This can be achieved through market research and data analysis. Once these insights are gained, messages can be crafted that resonate with each segment, addressing their specific needs and interests. Personalization and customization of messages are key in this process. Additionally, the choice of communication channels also plays a crucial role. Different segments may prefer different channels, so it's important to deliver the message through the most effective and preferred channels for each segment.

What are some best practices in marketing communications?

Some best practices in marketing communications include developing a clear vision, creating brand awareness, expressing competitive advantage, fostering goodwill, enlightening the investor community, increasing profits, improving relationships with customers, attracting talent, and generating innovative marketing and promotional ideas. It's also important to convey messages in a unique and creative manner to both existing and prospective customers about the company's offerings.

How has the practice of marketing communications evolved over the years?

The practice of marketing communications has evolved significantly over the years. Initially, it was primarily focused on print media and television advertising. However, with the advent of the internet and digital technologies, it has expanded to include online advertising, social media marketing, email marketing, content marketing, and more. The focus has also shifted from simply conveying a message to engaging with customers and building long-term relationships. It's now more about creating a dialogue and understanding the needs and preferences of the customers to provide personalized experiences.

Application

CoSchedule, a project management tool for marketers, put together a comprehensive guide to developing a killer marketing communications strategy:

• Develop a brand statement that summarizes who you are – understand who you are and how you serve your audiences. An easy way to summarize this is by creating a brand statement. Consider Starbucks' brand definition, as an example: "To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."
• Identify your unique selling proposition (USP) – here, you need to explain what makes you unique and why should people care about those traits. Once you've determined this, you can develop your brand statements, tag lines and other messaging that inform your marketing strategy.
• Identify your business objectives – business objectives are goals your company needs to hit to be successful. Every goal your team sets needs to contribute back to these objectives.
• Develop customer personas – identify your target audience – the group of people who are most likely to purchase your product or service. To learn more about them, survey current customers, dig into Google Analytics and search through your competitors social media followers to see who they seem to attract.
• Understand other key publics – there might be a need to communicate with people and entities other than your customers, for example, the news media, government agencies and current or prospective partners.
• Determine what the world needs to know about your brand – connect your company and your audience by identifying the high-level messages you need to communicate about your brand.
• Choose your channels – choose the channels that you're going to share your message on. These include: company blog, email marketing, social media, SMS marketing, media relations, print collateral, podcast advertising and traditional advertising.
• Plan a messaging matrix – combine the findings from the previous steps into a cohesive messaging matrix – a document that outlines your brand statement, target audience, core problem or issue and key messages.
• Determine your important events and campaign plans – lay out the essential events your team needs to keep track of throughout the year. You'll also want to start formatting the campaign plans for these events.
• Set your communication goals – set goals that your communications team needs to reach. These goals should relate back to the business objectives you identified earlier.
• Schedule content and campaigns on your marketing calendar – schedule and execute your communications strategy with a marketing calendar. This will make it easier to enforce deadlines, deliver organization-wide visibility and help your staff understand what needs to be done and when, the experts say.
• Measure your impact – measuring each component of your communications plan will help you understand how well your efforts are progressing.

What are some comparisons between different methods of identifying a unique selling proposition?

Different methods of identifying a unique selling proposition (USP) can be compared based on their focus areas. Some methods focus on the uniqueness of the product or service, its benefits, and how it stands out from the competition. Other methods may focus on the brand's values, mission, and vision, like Starbucks' brand definition. Another approach is to identify business objectives and align the USP with these goals. Lastly, developing customer personas and understanding the target audience can also help in identifying a USP. Each method has its own merits and can be used based on the specific needs and context of the business.

How can a business ensure its tag lines and other messaging inform its marketing strategy?

A business can ensure its tag lines and other messaging inform its marketing strategy by developing a clear brand statement that summarizes who they are and how they serve their audiences. This can be done by identifying their unique selling proposition (USP), which explains what makes them unique and why people should care about those traits. Once this is determined, they can develop their brand statements, tag lines, and other messaging. Additionally, they should identify their business objectives and develop customer personas to better understand their target audience.

What are some trends in developing customer personas?

Some trends in developing customer personas include the use of data analytics and AI to gather and analyze customer data, the focus on customer journey mapping to understand the customer's experience from their perspective, the inclusion of psychographic factors in persona development, and the creation of 'negative personas' to identify who your product or service is not for.

Burger King: Google Home of the Whopper

Burger King's controversial "Google Home of the Whopper" marketing campaign, estimated at $135 million in earned media, received a top creative award at Cannes Lions in 2017, per case study by David the Agency. The fast food company snuck into people's homes thanks to its TV commercial spot. The line from the spot: "OK Google, Tell me about the Whopper" allowed the company to activate Google Assistant.

How did the Google Home of the Whopper campaign affect Google Assistant's usage?

The Google Home of the Whopper campaign by Burger King activated Google Assistant in people's homes through a TV commercial spot. The specific impact on Google Assistant's usage is not detailed in the provided content, but the campaign was successful enough to win a top creative award at Cannes Lions in 2017 and generate an estimated $135 million in earned media.

What are some other successful marketing campaigns by David the Agency?

The specific information about other successful marketing campaigns by David the Agency is not provided in the content. However, David the Agency is known for its innovative and successful marketing campaigns for various brands. One of their notable campaigns is for Burger King, called 'Google Home of the Whopper', which was highly successful and received a top creative award at Cannes Lions in 2017.

What are some potential challenges of implementing a marketing campaign like Google Home of the Whopper?

Some potential challenges of implementing a marketing campaign like Google Home of the Whopper could include backlash from consumers who feel their privacy has been invaded, technical difficulties in ensuring the voice command works properly, and potential legal issues related to the use of Google's technology without their consent. Additionally, such a campaign relies heavily on the novelty factor, which may not be sustainable in the long term.

Despite the fact that the move made some people (and companies, as Google wasn't exactly thrilled with the campaign) furious and spiked trolling activity, overall, the campaign was bold and enormously successful. "Burger King saw an opportunity to do something exciting with the emerging technology of intelligent personal assistant devices," Burger King representative told "Reuters."

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Presentation

• Degree programme 2024/2025
• Students' opinions and employment
• Faculty, bodies and student representatives
• Why Ca' Foscari

Where: Venice

Admission: limited

Language: Italian

Website: unive.it/degree/em7

Degree-seeking students

Housing and canteens

International College

The programme at a glance

the course provides you with the necessary skills to face the complexity of markets and consumer choices with solid solutions and tools

It is a “business gym”: experiences with research laboratories, project work with local and international companies, guest speakers, teamwork, approaches such as design thinking and business model design enrich the educational programme

in an ever-changing market, there is a high demand for professionals who can interpret innovations and anticipate trends. One year after graduation, the employment rate is around 90%

Professional profiles

social media, web marketing or digital manager

market analyst

specialist with various specialisations: product, brand, category, key account

Why choose this programme

Marketing and communication are decisive areas for companies, which are able to influence their interaction with markets and target audiences. Ca' Foscari's Master’s Degree Programme in Marketing and Communication offers you a proven opportunity to acquire a solid grounding in both these disciplines.

The course is a rare example of synergic integration of marketing business topics with communication aspects. The contents of this programme benefit from a long tradition of studies in the Management Department, with a constant openness and focus on more recent developments such as digitisation and sustainability.

A dense network of collaborations with companies and institutions allows for a constant confrontation with the needs expressed by productive contexts, orienting both the topics to explore and the methods to offer more elements and a better education, in view of professional or entrepreneurial careers.

Students can also benefit from internship agreements, learning laboratories, Experior projects, and meetups with managers and experts during the lessons.

The Master's Degree Programme in Marketing and Communication is a significant gateway to an interesting range of job positions. A typical front is that of marketing careers that range from positions as market analysts or collaborators in marketing teams, leading to specialist and, eventually, managerial positions in the areas of product, category, sales, brand, export, and digital. Another professional direction is working as a specialist in communication agencies and, in the long term, as a social media, project and key account manager.

International networks

Students of the Master's Degree Programme in Marketing and Communication can benefit from an amplification of their education as well as from opportunities for networking and relations thanks to the various student associations at Ca' Foscari ,such as Marketers Club, focusing on the intersections between marketing and management with numerous events and initiatives; JEVE – Junior Enterprise Ca' Foscari with a focus on learning by doing in management consultancy; Ca' Foscari Alumni as a connecting flywheel with the dense network of University graduates who work in the economic, social and cultural field, both in Italy and abroad. 

Another aspect worth mentioning is the Double Degree between Ca' Foscari University of Venice and ESCP, one of the most prestigious European Business Schools, which enables students - selected through a special call for applications - to have an experience abroad, study in a cosmopolitan and multicultural context and carry out internships in multinational companies, thus multiplying their job opportunities in an increasingly globalised context.

Discover Ca' Foscari's international mobility programmes .

Department of Management

Presentation of the Department of Management.

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Why choose Ca' Foscari  

Admission  

Where: San Giobbe Cannaregio 873, Fondamenta San Giobbe, 30121 Venice (Italy)

Economic campus.

ADiSS - Economic Campus ‌ San Giobbe [ITA] , Cannaregio 873, Fondamenta San Giobbe, 30121 Venice (Italy)

Campus services: [email protected] Economic area internships: [email protected]

Services for students and appointment reservation  

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In this notice, the term “cookie” will mean cookies as defined above as well as any other similar tracking technology used in the Website.

1. Data Controller 

The data controller is Ca' Foscari University of Venice, with headquarters in Dorsoduro n. 3246, 30123 Venice (VE), legally represented by the Rector pro tempore.

2. Data Protection Officer

The University has appointed a "Data Protection Officer" ("DPO"), who can be contacted by writing to the email address:  [email protected] or to the following address:  Ca' Foscari University, Venice, Data Protection Officer, Dorsoduro n. 3246, 30123 Venice (VE).

3. Types of cookies, data collect, purposes and legal basis

The cookies used on the website are (please refer to the cookie list for specific information on each cookie):

• essential cookies: cookies that are necessary to support the login system and the access to the “Personal Area” of the Website as well as to remember users’ cookie preferences. Personal data associated with these cookie is: user’s IP address, date and time of the visit, means of data transfer, requested resource, response, response size in byte, link connected to the user requesting the resource, user’s operating system, browser and device used. The legal basis for this processing activity is represented by art. 6.1.b) (“performance of a service asked by the data subject”) and art. 6.1.e) of the Regulation (“execution of a task of public interest or connected to the exercise of public powers''). Being the University is a public body and it is required to have a website where the users can find useful information on its activities (artt. 53 e 54 D.lgs. n. 82/2005). Is not possible to disable these cookies through the banner, as this action will have a negative effect on your navigation of the Website.
• analytics cookies (firs party): cookies that collect aggregated and statistical data on the navigation of the Website  aimed at measuring the number of visits for each page of the Websites as well as the performance and the usability of the Website. The analytics cookies used on the Website are set by the University. Personal data associated with these cookies is: User IP, browser language, average visit time, page actions (downloads, outlinks), first visit, last visit, device used, ecc.  The legal basis for this processing activity is represented by art. 6.1.e) of the Regulation (“execution of a task of public interest or connected to the exercise of public powers''), as the University aims at collecting statistical data on the visits of its Website pages especially with regards to the pages of “Amministrazione Trasparente”. Is not possible to disable these cookies through the banner, as this action will have a negative effect on your navigation of the Website. 
• third party cookies (social media): these cookies are set by third parties that collect the data in order to analyze the navigation and the preferences of the users. On the website, there are cookies set by Google namely Google-Youtube that allow users to watch Youtube videos on the Website and the University to measure the performance of its communication campaigns. These cookies are managed by Google and the University only processes anonymous and statistical information collected by them, who act as joint controllers on the basis of the CJEU ruling n. C-210/16 (5 June 2018). The legal basis for this processing activity is represented by art. 6.1.a) of the Regulation (“consent of the data subject''). The first time you land on the Website, a banner pops up asking whether you consent to enable these cookies. If you do not consent or withdraw consent at a later time through the “click here to change your cookie preferences” button, this will have no effect on your navigation.

You can always manage your cookie preferences through the browser setting. If you disable all cookies, please note that some activities on the website will not be possible anymore (i.e. the ones on the pages accessible in the Personal Area). To find out more on how to manage cookies through browser settings, please visit:

• Internet Explorer: http://windows.microsoft.com/it-it/internet-explorer/delete-manage-cookies#ie=ie-11
• Microsoft Edge: https://support.microsoft.com/help/4027947
• Google Chrome:  https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en-GB
• Apple Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
• Mozilla Firefox:  https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
• Opera:  http://help.opera.com/Windows/10.00/it/cookies.html

If you want to know more about profiling cookies on your browser, please visit  http://www.youronlinechoices.com . .

4. Means of data processing

The processing of personal data will be carried out by authorized employees (in compliance with Article 29 of the Regulation and art. 2-quaterdecies of D. lgs. 196/2003), with the use of computerized procedures, adopting appropriate technical and organizational measures to protect them from unauthorized or illegal access, destruction, loss of integrity and confidentiality, even if accidental in nature.

5. Data retention

For information on the retention period of each cookie, please refer to the list below.

6. Recipients and categories of recipients of personal data and data transfer outside the European Economic Area

For the purposes set out above, in addition to specifically authorized employees and collaborators of the University, personal data may also be processed by those who execute outsourced activities on behalf of the University  in their capacity as data processors (the updated list is available at: https://www.unive.it/pag/36643/ ).

Personal data collected by third party cookies may be transferred outside the European Economic Area (EEA) in compliance with the provisions of the Regulation.

7. Data subjects rights and how to exercise them

As a data subject, you have the right to obtain from the University, in the cases provided for by the Regulation, the access, the rectification and the erasure of your personal data as well as ask for the limitation of the processing of your personal data or to object to the data processing itself (articles 15 and following of the Regulation). The request can be submitted, without any particular formal procedures, by contacting the Data Protection Officer directly at  [email protected] or by sending a communication to the following address: Ca' Foscari University of Venice - Data Protection Officer, Dorsoduro 3246, 30123 Venice. Alternatively, you can contact the Data Controller, by writing a PEC (certified email) to  [email protected].

Data subjects, who believe that the processing of their personal data is in violation of the provisions of the Regulation, have the right to file a complaint with the Data Protection Authority, as provided for by art. 77 of the Regulation, or to take legal action (art. 79 of the Regulation).

Appendix on social media:

In addition to the privacy notice published at: www.unive.it/pag/29567 , the University provides you with information on the processing of your personal data collected through its social media pages (Facebook, Instagram). In particular, the University only processes anonymous and statistical information collected by the social media providers, who act as joint controllers on the basis of the CJEU ruling n. C-210/16 (5 June 2018). Moreover, the University informs you that when you leave a comment or a post on its social media pages, it will process your data only to administer your request/comment.

Last updated: 27/07/2022