Curbside Classic

Curbside Classic: 2007 Lancia Thesis – PhD In Deadly Sin

interno lancia thesis

Finally found one! Had to go all the way to bloody Japan, but there it is, in front of me, glaring at me with its sad eyes. I hadn’t seen one in probably ten years, but then that’s how long I’ve been out of Europe. Some call this the last Lancia and in many ways, it is. It was also a major bomb that precipitated the marque’s downfall. A true blue Deadly Sin – perfect CC fodder.

interno lancia thesis

It wasn’t possible to get a rear end shot of the Thesis, so here’s a period pic (and a pretty colour!)

It was already evident, by the late ‘90s, that Lancia’s future appeared a lot darker than its past. Ever since Fiat had taken the firm over in 1969, the marque’s essence seemed to have gradually evaporated. Lancias, once known for their workmanship and engineering prowess, were now known for their glitches and rampant rust. Fiat decided to pair Lancia and Autobianchi together, muddying the marque’s image by associating it with city cars. The larger Lancias of the ‘80s and ‘90s were hit-and-miss, sometimes bland and often badge-engineered versions of cheaper Fiats and more interesting Alfa Romeos, always playing second fiddle to someone else.

interno lancia thesis

Yet the Lancia shield still had mystique. Within the Fiat group, some saw how wasteful the conglomerate had been with the marque and sought to revive it. After all, this was the peak retro era. VW were recreating the Beetle as a chic FWD quasi-luxury car, so anything must have seemed possible. Mike Robinson, head of Fiat Centro Stile’s Lancia office, had just designed the Lybra (above) , which was about to go into production on the Alfa 156 platform and usher in the look of big Lancias for the next decade – chromed retro grille, round headlamps, conservative three-box shape (albeit with very rounded edges), simple flanks, thin C-pillar, vertical taillamps.

interno lancia thesis

Just as the Lybra was going into production, Lancia surprised the cognoscenti by unveiling the Dialogos at the 1998 Turin Motor Show. This was a clear foreshadowing of the new big Lancia, though it remained a show car. Several features never made it to the final Thesis, such as the swiveling front seats, wood-panelled doors and floors, or the clamshell doors sans B-pillar (an old Lancia tradition) or door handles. The Dialogos was never equipped with an engine, so it was really a pure styling and packaging exercise, but it definitely pointed its sharp grille towards the future of Lancia.

interno lancia thesis

In the year 2000, even before the launch of the Thesis, Lancia made a Thesis-based special for the Vatican. The Lancia Giubileo, a 5.5m long armoured landaulet, reminded most observers of the Dialogos, but this one obviously had an engine (an Alfa 3-litre V6) and generally looked a bit different – the grille was a bit less imposing, the rear end less abrupt. The end of production of the Lancia Kappa, in the summer of 2000, made it even clearer that the time was coming for a new executive Lancia.

interno lancia thesis

The Thesis was finally unveiled at the 2001 Geneva Motor Show, but it took about a year for the cars to actually get to the showrooms. Petrol engine choices included a 2.0 Turbo (185hp) and a 2.4 litre (170hp) 5-cyl., as well as Alfa’s 3-litre (215hp) “Busso” V6, augmented to 3.2 litres and 230hp from 2005. Diesel-wise, the initial proposal was the 2.4 litre JTD 5-cyl. – only good for 150hp, but that was superseded by a 20-valve multijet design that ended up providing 185hp. These drove the front wheels via a either a 6-speed manual or a 5-speed auto.

interno lancia thesis

The Lancia Thesis was never going to have a bespoke engine, of course. And you could be forgiven for thinking the same of the rest of the car, but you’d be wrong. The platform and its sophisticated all-independent multilink suspension, made of aluminium and steel, were all designed and used solely for the Lancia flagship. Fiat invested over €400 million in this titanic enterprise and they were sure it would pay off.

interno lancia thesis

Going by the Kappa’s modest numbers – just over 100,000 units made in eight years – and adding a dollop of optimism, Lancia figured they should be able to shift 13,000 cars per year initially and might need to increase production to 25,000 if sales really took off. After all, the Thesis’ rivals, such as the BMW 5-Series, the Jaguar S-Type or the Mercedes-Benz E-Class, were selling quite briskly in those days. Suffice to say they kind of missed the mark: just under 16,000 Thesis were made from 2002 to 2009. Reality bit, and it bit hard.

interno lancia thesis

So what happened? There are several factors, it seems. One was that the Thesis’ fierce competitors were present in a number of European markets that Lancia had forgone, such as the UK, so Lancia’s flagship was not as widely offered as some. The styling, despite the Italian reputation for elegance and beauty in all things, was not to everyone’s taste either. It seems only the Italians got the point of it – foreign sales were abysmal.

interno lancia thesis

Perhaps a variant or two might have helped, too. Sure, it hardly moved the needle for the Kappa – the K coupé and wagon were for connoisseurs only, in a way – but you never know, sometimes you get luckier with the derivative than the main. It happened before. The sole attempt at a special Thesis was coachbuilder Stola’s limousine, which is not exactly a recipe for volume production. Three limos were made and that was that.

interno lancia thesis

Our feature car, by the way, is a late model Thesis, as evidenced by this “1∞ th ” symbol on the B-pillar. This series was originally launched as a limited edition in 2006 for the 100 th anniversary of Lancia and as a way to peddle the latest amelioration of the Thesis, i.e. the 185hp Diesel coupled with the 5-speed sequential autobox. The only available colours were black and gray – joyful hues perfectly suited to celebrate a birthday.

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Above: 1∞th edition (2006) interior; below: 2002 Emblema trim dash

interno lancia thesis

Actually, the fun was all inside. I did not manage to take a photo of our feature car, but here’s what it should look like in these. The red leather coupled with the deletion of the wood veneer gives this interior a bit of a zing that might not be present in the “regular” Thesis.

interno lancia thesis

For whatever reason, the leather in the Thesis I caught was black. The package also included model-specific 18’’ alloys and was available until the end of production, in 2009. It seems the last cars made in 2008-09 were all Diesels, probably because that’s what the Italian markets craved.

interno lancia thesis

I’m guessing that this Thesis might be a 2007 model because I found one for sale in Japan on the web – just the one, which is saying something! – wearing the same colour and from this vintage, but with a petrol engine and no 1∞th package. It’s a shame so few of these were imported here: given how retro-obsessed Japanese car-buyers can be, the Thesis could have made a real splash here if Lancia had given it a go. But I guess this all took place before Fiat renewed their efforts at conquering Japan, after the formation of FCA: Jeeps, Fiat 500s, Maseratis and Alfas are pretty common in Tokyo traffic. Lancias are definitely not, though I have seen older ones on occasion.

interno lancia thesis

As we all know, the death knell of Lancia in general and of the Thesis in particular was the aforementioned Chrysler deal. Fiat found themselves with a surfeit of platforms and bodies to amortize, so they just slapped Lancia shields on various Chryslers. For good measure, FCA also did the opposite, i.e. rebadging Lancia Ypsilons as Chryslers, for certain markets.

interno lancia thesis

Whatever brand equity was still present in the Lancia name evaporated by the early 2010s. Which leaves us with the Thesis as the last big Lancia worthy of the name, a gloriously wasteful and, in the metal, not inelegant executive saloon — in the best and worst tradition of its storied maker, may it rest in peace (is it dead yet?).

28 Comments

Always loved the front and rear end on these cars – shame about the overall proportions though. if they could have just gone a bit more jag XJ on the proportions it could have been a real stunner, and less like a rover 75 with a fancy face on it.

Very nice, specially the ones with with the V6 engines. These are very underrated, uniquely styled cars and personally I have never understood why they sold as badly as they did. I’m seriously considering picking one up. A good, low mileage Thesis can be had here for next to nothing and it’s a bona fide future classic.

Looks very similar to a Kia Amanti

https://en.wikipedia.org/wiki/Kia_Opirus

The headlight shape – subtly imitating the grill – has unfortunate echoes of the Docker Daimlers….

That’s true!

Yes, the Thesis must have inspired its Korean cousin… the stubbier, uglier Kia Amanti.

You would almost be tempted to buy this for the interior alone, but then, that front end….yuck. Even the engine choices sound interesting and with an available 6 speed manual transmission, what a car.

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Agree. That front end kills it for me.

They got the proportioning right on the Dialogos; what a shame the Thesis didn’t look more like that. Or the Papal Giubileo.

But then, would it have mattered what the car looked like? Did people trust the Lancia brand any more?

If only it had rwd proportions, and maybe weren’t quite as tall. More like an Acura Legend.

An unfortunately styled but interesting car nonetheless, at least it can’t be accused of just blending in with everything else. That gray color with red leather? Yes, that’s a winner. Or even the tan or perhaps a shade darker like the shade Ferrari seems to prefer works too. Black interior seems a waste though, so no loss on you not getting pix of that.

Anyway, all the blather we hear periodically about how Japan is a “closed market” seems to be just that, you’ve demonstrated yet again that even when it comes to fairly late model vehicles, Japan seems to be extremely accommodating and its buyers seem to seek out interesting models from the world over, even some American ones such as Jeeps. Just not large pickups or other stuff that the US otherwise seems to specialize in.

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A nicely done 1/43 scale promotional model of the Thesis ended up in my collection after a short trip by my wife to Italy. Of course I’d never seen a real one in my part of the American west so an odd, four door sedan Lancia does stand out a bit among models of more common subjects on an office shelf. I’m glad I have the model.

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It does rather look like a bit like a conventional sedan done up by one of the Japanese retro houses.

I remember well when it came out. I liked it, for being refreshingly different. I suspect it may well have been influenced by the Rover 75, although I’m not sure if the timelines would have allowed that. It must have been in the air at the time. Sleek retro.

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The styling of the Rover 75 was a development of the ideas in the earlier (1993) 600, especially if looking at Richard Woolley’s concept sketches. By coincidence that has numberplates with ‘Thesix Hundred’ on.

interno lancia thesis

I think it’s actually a shame the Lancia didn’t follow the Dialogos concept more closely for the Thesis; definitely more distinctive, especially the treatment of the flanks and they way the waistline resolves at the rear. Even that rear pillar works with the other shapes.

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I had actually seen a Thesis once, in 2014, parked at the Serbian Embassy in Washington, DC. I found it rather odd looking in person, and at first didn’t have the foggiest idea what it was. I haven’t thought about the Thesis much since then, so it’s good to read about its full story here. I will say this: That interior is awfully nice-looking.

Paul’s right. Especially from the side it is a conventional-looking generic sedan. The rear is trimmed nicely but that front and especially those headlights! It looks like they took the styling of the Lybra, which is itself quite generic looking, and made it different for the sake of making it different. Never mind style to match its intended market…just different. It didn’t take much effort, but by then it seemed that whatever was happening at Lancia was “phoned in.” The next step was rebadging the Chrysler 300, a car with an entirely different personality than what Lancia represented. That wasn’t even phoned in…it was texted.

The last relaunch of the brand Maybach , owned by Mercedes Benz , didn’t get lucky numbers either and the marque was dropped. With all the prejudices for Lancia’s parenthood with Fiat, no prejudice can shadow the evidence that this rare Lancia Thesis is an exquisite piece of art design.

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That limo has a Maybach look about it, to me.

I always enjoy your writing – clever and fun. This title is one of many great puns from your hand. Maybe the best. I like the Thesis and other oddballs like the C6. I’d be happy to snag one up now, but honestly I would not have considered one when new – that free-falling depreciation trumps adorable quirkiness.

So glad you found one. These are fascinating and I had no idea they had their own bespoke platform. What a boondoggle.

Love the wheels on this one. This is a modern car that can actually pull off two-tone too.

I have a soft spot for these, even if I accept they’re everyone’s taste. A sort of Rover 95, if you like, with some of the kitsch retro Britishness replaced with a softer more contemporary style. That interior is actually pretty neat to me, and probably more to my taste than the Rover.

But isn’t the last real Lancia the Gamma? Maybe? Only Fiat’s money in that one.

I never understood the front of this car, I once read an article it was supposed to be an hommage to the Aurelia B 20 Coupe but I guess they got very, very drunk. There was one burgundy Thesis around where I live, but I have not seen it around for a long time now. The interiors of these cars are fantastic, in a way that nobody can make such a fine interior like an Italian can with smashing finishing, I like these cars better then a Maserati Quattroporte, the Thesis interior bears an air of understated chique. I drove a Diesel and a petrol, I had to bring these to another dealer for my friend who is a Fiat, Alfa, Lancia dealer, they drive ok, handling is as you expect from an Italian car , the blue dials reminded me of my 75 Alfa Giulia Nuova. Thesis is now slowly getting appreciated, like the C6 from Citroën, prices are going up but these two cars are mainly victims of the way large cars are being offered in Europe today, namely by leasing companies and these companies dominate the market and are in love with the German three, simply for reasons of accounting. And that is probably the main reason why the French and Italian limousines have disappeared, lease companies rule the world!

Seems one was a tad previous with one’s appellation, Dr T, but still now, you’ve got your Thesis and as they say, that’s a better fate than never, so one’s congrats to one and all that, what.

400 million smackers for its own bespokery seems all a bit foolhardy. Presumably the consultants who told them the numbers were ticketty-boo graduated to doing US polling now.

“Not inelegant”, you say. Now of course, I’m not about to suggest you have just effused, but you haven’t exactly nose-wrinkled either, as the combination of snoozy blanderry and startling oddity in the pictures might suggest is necessary. Is it one of those things that is not the same when seen in the real world?

Reminds me of an International Lonestar truck.

interno lancia thesis

An interesting read. I had the good fortune to test drive one of these about ten years ago. It was the petrol V6. Looking back I can´t recall anything about the car that would hint at its poor sales. While I reckon the car could have been a little lower, it is an excellent package for driver and passengers so you can see why it is tall. It drives beautifully – you can waft along if you like but if you want to press on the car handles with aplomb. The two problems with the car are that it was too big and costly – it was up against intensely well-developed rivals in the 5 and the E. And Lancia had a reputation as cars that offered sensitive and feelsome controls so you were involved in the driving. The Thesis was too reserved – ideal as a limousine but not as interesting as cars like the Mondeo Mk2 and Peugeot 406 which had well tuned controls. What Lancia needed was a Mondeo/Passat/406 sized car and not something from the D class. And they needed driver apeal rather than well executed anasthæsia. I think it´s a wonderful car for what it is but it was the wrong product for Lancia.

If the moderators don´t mind, here is a link to my wordy test drive article: https://driventowrite.com/2014/05/12/2002-lancia-thesis-3-0-v6-review/

“A very fine job of making the wrong car” – very nice.

For all the great effort, it seems that every single element misses – the beautiful glove box that holds just a ciggy pack – and in any case should have been used in other combinations across other models (or more coherently combined in the one).

As noted above though, it must make them a killer buy presently. Old BM’s and Mercs aren’t going to be any less trouble-prone or costly by now, and freed of its competitive new-car role, it’s got to be far more interesting than them.

One other thing, I also test drove a Lancia Kappa which preceded the Thesis. Though not as finely made (it´s not bad, and it is comfy and distinctive) it is a very convincing balance of ride and handling. It is also handily sized – spacious inside but not bulky. If you don´t mind the fake wood trim and odd plastics it is in many ways a much more convincing car than the Thesis. It also looks incredibly distinctive despite its restrained looks (you´d never mistake it for anything else).

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FCA also did the opposite, i.e. rebadging Lancia Ypsilons as Chryslers, for certain markets.

Especially in the United Kingdom and Ireland where Lancia was forever doomed in the 1980s for the prodigious rust manifestation. So, Lancia never recovered from the bad publicity there.

Living in Germany, it was weird seeing second-generation Chrysler 300 rebadged as Thema Executive (with better looking grille), Chrysler Town and Country as Voyager, and Chrylser 200 as Flavia.

Lancia model range has been dwindled to single model and limited to a single market today: Italy-only Ypsilon based on Fiat 500.

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Thesis, the last true Lancia

  • 14 April 2020

Thesis, the last true Lancia image

In 2002 with the Thesis, Lancia launched a valid attempt to return once again to the place it rightly deserved in the annuals of the automobile. The endeavour was inaugurated through a new flagship concept that offered a brave and very astute mix of the past and present and encompassed the celebrated legacy of the Turin brand.

lancia-dialogos-concept-car

The idea first came to light in 1998 at the Turin Motor Show where a concept called Dialogos was revealed, a semi-final prototype of a three-volume sedan with suicide doors and advanced technological components. The Dialogos was warmly received and a large investment was approved to put it into production. Surprisingly, in 2000, a version appeared for Pope John Paul II, which was given the name “Giubileo” (Jubilee).

Lancia-Giubileo-Papamobile

At its presentation, in 2002, it was clear how Mike Robinson, chief designer at Lancia, wished to combine the stylistic features of the past with more decisive, contemporary touches; the nose that featured a large Lancia radiator grille, the diamond-shaped headlights and the soft fenders were reminiscent of the Aurelia, while at the rear those characteristically thin and innovative LED lights that look like slender fins, recall the Flaminia. The Thesis heralded a new stylistic language that was balanced by the opulent classicism of the interior. A language that was difficult to understand as history would sadly go on to confirm. The Thesis had the difficult task of repositioning the brand and bringing it back to international markets where Lancia had been absent since the early nineties after the Lancia K debacle.

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A promise it was unable to fulfil as only 16,000 examples were produced. The rarity that followed, especially for the top-of-the-range versions powered by a 215bhp 3.0 V6 or the 230bhp 3.2 V6, both petrol engines sourced from Alfa Romeo and designed by Giuseppe Busso, makes it a somewhat inexpensive future classic worth betting on.

lancia thesis 88

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CLASSIC CAR MATCHER

Lancia Thesis Continuing the relaunch of the Lancia brand and taking up position at the pinnacle of the Fiat Groups automotive portfolio, the new Thesis (internally, Project 841) was officially released at the Geneva Motorshow at the beginning of March 2001. The interior was first seen at the Frankfurt show later that year, although sales did not start until much later. A large (4888mm long) four door luxury saloon, it is aimed to emphasise the brand as the luxury arm of the Fiat Group, a move already started with the Lybra. As such it features a substantial 'high-tech' content, a trend shown in the Nea concept car. This is based around the CONNECT system and a 7 inch TFT colour dispay in the dashboard and includes voice recognition, hands-free phone, a navigation system, a stereo, an optional TV and access to the contact centre. Other 'high-tech' systems include an optional radar cruise control, an optional sunroof with solar cells (which power the aircon fan when the vehicle is parked in the sun), a multizone climate control system which on some models has a separate zone for the rear passengers, front and rear parking sensor, a rain sensor, an automatic windscreen wiper system, automatic headlamps, LED tail-lights (with 30 LEDs per unit), optional variable power steering, bi-xenon headlights (with an automatic ride corrector which functions with both static and dynamic pitch changes) and more. To emphasise the comfort factor there is also power assistance when opening the doors, the seat and steering wheel move back and up to aid entrance when the door is opened, and the entire process of opening and starting the car is keyless, using a transponder in the drivers pocket. Some interior details can be seen here . An automatic handbrake (EPB or Electronic Parking Brake) is applied whenever the car is stopped and also features a button on the centre console for manual operation. As with all modern cars, passive safety is an area emphasised in the press release, the Thesis featuring eight airbags, comprising two multistage front bags, four sidebags and two window-bags, seatbelts with pre-tensioners, adjustable headrests, ISOFIX attachment points, a fire protection system and a carefully designed structure including crumple zones and reinforced doors. Active safety includes an ESP (Electronic Stability program) which monitors various parameters to determine the yaw and corrects any excessive motion by braking individual wheels or reducing engine power. Traction control (ASR) reacts to both wheels spinning or just one wheel spinning (in the latter case the result is similar to a limited-slip differential), ABS and EBD (Electronic Brake Distribution) which controls the amount of braking to the rear wheels all reduce the possibility of the driver losing control of the car. The suspension utilises multilink layouts both front and rear . The front suspension is a development of the traditional double-wishbone layout, using five links to control the movement of the wheel, whilst at the rear various arms in aluminium, steel and cast iron also provides a small level of passive rear wheel steering. The damping features a semi-active system known as 'Skyhook' which significantly improves the ride quality. Developed by Mannesmann-Sachs it uses numerous sensors to monitor the relative motion between the wheels and the body then controlling the level of damping provided by each individual damper. The design follows closely that of the Dialogos Concept car, and even moreso the example presented to the Pope. It is currently available as a four door saloon, a five door station wagon is expected to be released later. The official press release describes it as "hallmarked - in terms of styling - by exciting elegance going far beyond rational utility to leave space for the imagination, the Lancia Thesis matches retro sensations - such as the high front, the long bonnet and the profile resembling an upside-down wedge - with an entirely new stylistic language." It replaces the Kappa in production, but Fiat hopes that its success will follow that of the Thema rather than the Kappa.... Powerplants start with two versions of the well know 20 valve 5 cylinder in-line unit, a 2.0-litre turbocharged example (185bhp), and a 2.4-litre aspirated model (170bhp). The latter also features variable valve timing and a variable length induction system. A V6 derived from the Alfa Romeo 3-litre unit tops the range (215bhp), whilst a 2.4JTD (the 5-cylinder in-line family again, 150bhp) complete with variable geometry turbocharger and intercooler provides the oil-burning option. Rumours suggest that the latter will be joined later by a larger capacity GM sourced V6 diesel unit. The five cylinder engines use a six-speed manual gearbox, whilst the V6 gets a five speed automatic unit (with a sequential shift mode).   CarsfromItaly was at the Geneva Motorshow, see our Lancia page for pictures of the Thesis launch. CarsfromItaly was at the Frankfurt Motorshow, see our Lancia page for more pictures of the Thesis. Back to the top Screensavers of the Lancia Thesis available to download (free). Technical Details   Driveline transverse engine at front with front wheel drive Engines 1998cc (82x75.65mm) 5 cylinder 20V turbo with 185bhp 2446cc (83x90.4mm) 5 cylinder 20V with 170bhp 2959cc (93x72.6mm) 24V V6 with 215bhp 2387cc (82x90.4mm) 5 cylinder JTD diesel  with 150bhp Suspension front : Multilink with telescopic dampers and coil springs plus anti-roll bar rear : Multilink  with telescopic dampers and coil springs plus anti-roll bar semi-active 'Skyhook' system wheelbase : 2803mm track (front/rear) : 1569mm/1541mm Brakes front : discs, ventilated, diameter 305mm rear : discs, ventilated, diameter 281mm ABS EBD (electronic brake-force distribution) Gearbox 6 speed manual (cable operated) 5 speed automatic (with sequential shift mode) Steering Rack and pinion with power assistance Kerb weight 2.0 20V turbo : 1695kg 2.4 20V : 1680bhp 3.0 24V V6 : 1750kg 2.4 JTD : 1715kg Click here for a cutaway of the Lancia Thesis Back to the top Performance   model max speed 0-100km/h standing km 2.0 20V turbo 224 km/h 8.9 sec 28.9 sec 2.4 20V 217 km/h 9.5 sec 30.2 sec 3.0 24V V6 234 km/h 9.2 sec 29.8 sec 2.4 JTD 206 km/h 10.1 sec 31.4 sec Back to the top Desktop wallpapers Click on the correct screen resolution for you computer and the picture will open in the window. You can then right click and set as desktop. If you require a different size of picture for your monitor please E-mail us and we will send you the correct size.   800x600 pixels 1024x768 pixels 800x600 pixels 1024x768 pixels 800x600 pixels 1024x768 pixels See also our wallpapers/desktop backgrounds page. Thesis comment form Please send your comments on the Thesis, these will be added to this page for future visitors to read. Please include your name (or a nickname) and your country. Thanks. Your Comments Wonderful! True Lancia's tradition in contemporary design terms.(PAB) Wonderfull car, returning to the old Italian style. Thema obviously can't be replaced with a car with that will have the same carisma.I had hard times accepting Kappa but this is to much.(Srdan,Croatia) I have been waiting this car for a lot of time. Not because I will buy it (at the moment I have a Lancia Ypsilon 1.2), but because it can represent the definitive recovery of a mythical brand in the world of automobile. The shape is excessively classic, (I miss the Gamma), maybe they want to assure the sales, although the front is powerful and beautiful. If the interior is such as they had promised, I don't believe that the new Thesis has rival in this aspect. I hope the engines and the chassis will be at the level of what is expected from a Lancia, mainly in this category. I wish the Lancia Thesis has long life, a lot of sales, and meanwhile I will wait for the new Delta... (Juan, a lancista from Spain) This will be the absolute best car Lancia has ever made.I thought the Lybra was great, but this is awesome. What do those headlamps look like. Lancia should be looking into the future instead of back at their past, we need a car that is advanced, not retro. I think we need another Beta or Gamma. The Thesis is a very beautiful car but the only thing I saw is that the Thesis does not have a V8 engine version like other luxury cars (Lexus, BMW, Mercedes and Audi). Being a two Lancia owner, Thema Turbo 16V LX and Y 1.2 16V, I welcome this new Lancia, absolutely wonderful in its design and technology. I just wish it was a little sportier. Caio. (Miguel M, Portugal) Quite a nice car, the design is quite good, although in my opinion the rear could've been more like the Dialogos concept car. What I would like to know is WHY Lancia put an American as the director of the Centro Stile when Italy has some of the best designers in the world? We are giving our best designers to the competition!! (ex. Walter De' Silva, the genius behind the Alfa 156 and 147, is now at Seat). I also hope the Thesis will have some more competitive engines than those rumoured/ announced. The photos of the interiors look promising though, this car seems a step in the right direction as far as quality is concerned. Let's hope that the guys at FIAT/Lancia do a good job this time, otherwise in my opinion the Thesis will be yet another missed opportunity of seriously threatening the competition from Germany. I hope that Lancia Thesis will live up to expectations Hey this design is absolutely fabulous, PLEASE PLEASE right hand drive versions for the rest of the world (Dave T, Australia) Finally, a real Lancia again. I hope Fiat will work hard with Thesis and there will be a real atractive range with engines good enough to struggle against German manufacturers, instead of having only the limited offer of the Lybra, which best engine outputs just 155 hp. Design is great, and everybody will know they are looking at an Italian car. Thesis make the rest old fashioned and styleless at the same time. If you really like stilish cars, there will only be an option for you: LANCIA THESIS. (David, Spain) For books on Lancia see our Online Bookstore There is also a list of all our picture galleries (including museums, motorshows and various events). See also our Lancia advertisements gallery , where several old adverts can be seen. Screensavers of the Lancia Thesis available to download (free). Use the buttons at the top to navigate further, or Select another model Delta & Prisma HF 4WD & integrale Y10 Beta Dedra Thema Lybra Phedra Delta 1993 new Delta 2008 Kappa Zeta Ypsilon New Ypsilon Musa 037/Rally Delta S4 Gamma ECV1 & 2 Stratos Interwar cars Aprilia Aurelia Ardea Appia Flaminia Flavia Fulvia     Back to the top Copyright © 2000 to 2008 CarsfromItaly

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2002 Lancia Thesis 3.0 V6 Review

2002_1_Lancia Thesis profile

When the Thesis was launched in 2002, Lancia wanted a flagship to re-position the brand as a maker of convincing luxury cars, an Italian Mercedes if you like. The Thesis’ predecessor, the Kappa, had been less successful than the Thema, despite receiving plaudits for its refinement, packaging and capable chassis. The Thesis was supposed to recover ground lost during the Kappa’s production run and also to re-affirm the company´s tradition of top-drawer refinement and visual elegance.

To this end, Lancia threw enormous resources at the Thesis such that it had its own unique platform and shared no pressings or interior parts with any other Fiat group product. As quoted in CAR magazine in 2002, the designer Mike Robinson said “People will be looking for reasons not to buy this car. We don’t want to give them any.”

Not so much has been written about the Thesis so I decided to see for myself what the car was really like and to find out why only 16,000 were sold during a seven year production run.

Technicalities:  The construction of the Thesis was fairly conventional: a transversely mounted engine driving the front wheels. Given that the Thesis was intended more for comfort than handling the selected arrangement is, objectively, a rational one. Lancia’s reasoning was probably the same as Rover’s: most people are indifferent as to which axle is receiving the power.

A 2 litre soft turbo, a 2.4 litre 20 valver and a 3.0 V6 24 valve engine made up the petrol burning range. A 2.4 JTD diesel was also available. The suspension design was a mix of the ordinary and the clever. The routine elements consisted of independent five-link suspension with coil springs. The intention behind this set up was to minimise the distance between the wheel centre and the virtual steering axle to the advantage of accuracy and crispness. At the rear were installed multiple-arm suspension elements, designed to provide a good capacity to absorb impacts. In essence, these were just incremental improvements on the theme of multi-link suspension.

All the same, I do like the idea of bringing the wheel centre and steering axle together as these kind of refinements were what made Lancias steer so well in the ’70s. The clever part was the use of telescopic Skyhook adaptive dampers. These gadgets allow semi-active suspension in that the damper rates can be varied by computer management to suit the driving conditions and driving style. All this was done with microchips smaller than your thumbnail. A similar system is used on the Maserati Spyder.

These specifications were class competitive but don’t compare to the originality of Lancia’s 1963 Flavia: transverse leaf springs and double wishbones at the front and dead axle and transverse leaf springs at the rear, supporting a front-wheel drive four-cylinder boxer engine. The Flavia’s peers were at that time using straight sixes and eights sending power to the rear. The point here is that the differences between the Thesis and its peers are not insignificant but not very great either, and the chassis design was nothing like as ingenious as its ’60s ancestor.

The Thesis weighed from 1600 kilos for smaller engined versions to 1800 kilos, as in the 3.0 V6 tested here. By way of comparison, the 1999 Mercedes S-320 weighed less, having 30 kilos fewer to drag along. Given that the Thesis is smaller in most dimensions than an S, it was thus a conspicuously dense machine. Being 4888 mm long and having a front drive format meant the passenger compartment was spacious, with plenty of room in every direction. The boot holds a competitive 480 litres.

Whilst the chassis and power train of the Thesis were quite conventional, Lancia was in some sense leading the way by encrusting the mechanicals with a dizzying superabundance of extra equipment, digital trinkets and electric novelties, more than one could list fully in the space allowed.

The 3.0 litre tested was equipped with integrated satellite navigation (a novelty in 2002), an automatic gearbox, electrically-powered automatic parking brakes and four-way adjustable climate control. This can send chilled air through lushly damped louvres on the elegantly sculpted dashboard and through vents in the b-pillars. In addition, subtle perforations in a metal strip across the dash allow draught free ventilation.

Almost everything is powered apart from the front sun visors and the minuscule front ashtray. The multi-adjustable seats could be set to memorise the driver’s postural preferences. Servos even operate the front head restraints. This in itself is a wonderfully unnecessary refinement and speaks volumes about the painstaking efforts to create a truly luxurious saloon. The glove box opens with the push of a daintily chromed button (but amusingly, the glove box itself won’t hold more than a few packs of cigarettes).

A power operated sunblind performs impressive acrobatics: simply dab a switch on the rosewood veneered centre console. It’s worth pausing here to consider that engineering that sunblind probably involved a team of six engineers at a cost of several hundred thousand euros. Naturally, the boot lid is power operated, requiring merely nudge of a button to open and a slight push to close.

Exterior:  The vehicle exterior is dominated by the gloriously confident Lancia grille, evoking the firm’s past triumphs. The diamond shaped headlamps are powerful Xenon units. Both the grille and the headlamps are set amidst quite large expanses of unadorned metal work. The intention, according to Lancia’s designer, was to create the impression of glittering jewellery.

The rear lamps – striking vertical slashes- are painfully intense and are simultaneously nostalgically chrome edged and ultra-modern with the LED technology. The theme then was of evocative classicism underpinned by the latest in automotive technology. All the panels were joined tightly and the vehicle was well surfaced, apart from an odd depression where the wing to bonnet valley fades into the plastic bumper.

Interior:  I’ve mentioned the features but I haven’t described how they all work together. It’s no use loading a car with toys if they are not well assembled or made of the best materials. Are they? The Lancia’s interior uses leather, metal, wood and the finest plastic. And they are handled well. The interior is well sculpted and classic without being too retro.

The wood strip gracing the dashboard and doors is thick and very evidently real tree. It’s the kind of substantial slab of wood not seen since the solid door capping on 1970’s Ford Granada Ghia’s. All this adds up to lashings of comfort, warmth and quality. It is an effect very, very different from the cold, hardness achieved by Mercedes and Lexus. Even a Jaguar XJ seems a bit glacial in comparison while the similarly priced S-type is embarrassingly Crown Victoria.

The driver’s seat – hand stitched parchment hide- is beautifully supportive without being too firm. The Thesis passes the door slam test, by a factor of five. Pulling the door shut required a well-judged degree of effort, just enough to make you notice the heft. When the door clunked home it felt as if each element of the closure was machined to a fine tolerance. It made me think of a Mercedes 300 SEL 6.3, in fact.

In front of the driver is a classically styled instrument pack. The lettering is redolent of the labelling on a bottle of fine Italian wine and indeed it’s all in Italian. Rather surprisingly, there is an analogue gauge to display fuel consumption, scaled from 6 litres per 100 km to 20 litres per 100 kilometres. It isn’t more readable or effective than a digital LCD display but it is incredibly amusing as it sweeps from left to right like a deranged pendulum.

The rear of the car is a similarly fine place to reside. The legroom is plentiful, more than enough to sprawl out during a long trip from Rome to Cap Ferrat. The centre console features the display and buttons for the climate control so while the driver might require 17 degrees, passengers can opt for more or fewer independently. The stereo system can be operated by a remote control unit. Each of the finely trimmed doors has an ashtray of pretty respectable size and the door cards are unusually handsome, made of precisely the same high quality materials as those at the front.

In short, whether you’re up front twirling the steering wheel or being cossetted in the back, the Thesis is a terribly agreeable place to find oneself.

In motion:  We’re 1200 words into this review at which point it really does become very necessary to start revealing what the Thesis is like to drive. Putting it very bluntly, the Thesis is singularly unobtrusive, resembling nothing so much as a really talented butler. I drove the car in a variety of different modes, ranging from tasteless dashing along narrow country lanes at one extreme and, at the other, driving like I had a hung-over primo ministro slumping in the back. Whatever it is asked, the Thesis does what it is told.

If you stamp on the accelerator pedal, the vehicle takes a tiny pause and then leaps forward. Very little vibration is felt and little noise heard. The Skyhook suspension coupled with the sheer weight of the car do a remarkable job at smothering bumps and potholes. The ride is impressively smooth without being floaty. Bad surfaces are simply ignored by the Thesis while changes in direction do not provoke annoying body roll. This is comfort-orientated suspension that respects the needs of handling to a commendable degree. Presumably the benchmark for Lancia was Jaguar not BMW.

With an automatic transmission, there was little to do but steer and brake. And the steering is pleasantly light, quite direct but not nervous and the car had a crisp bite to the turn-in. Of torque steer there was no sign. At the same time, the steering had no positive character either, being more a collection of elegant neutralities. I wanted to notice the steering character rather than to notice I could not detect anything either way. That’s my problem though, not Lancia’s. Like the good butler, it is keeping its personality, its means of operation, completely hidden.

When confronted with a sharp corner, it was best to brake, turn and accelerate again. The Thesis is not a go-kart. But the Thesis felt controllable and if you really had to cover 100 kilometres using b-roads, the car would do it without complaint. But at no point would you feel as if you were in physical contact with the car’s mechanical core.

That kind of road testing is, in the end, rather pointless except to say that the Thesis, could in extremis, make a good fist of getting you from Zurich to Lausanne decisively ahead of schedule, even if you avoided the motorways. But if driven as intended, the Thesis as a car simply disappears for both driver and passenger and instead the wealth of creature comforts come to the fore. In the end, the Thesis is a means not an end in itself. I’ve always said that if Vincenzo Lancia was still around he’d be making Lexuses (or do I mean Lexi?). These too, in their larger manifestations, are smooth and compliant servants rather than machines with which to take on 120 kilometres of coast road for the fun of it.

Sobering Thought:  At 20 miles per gallon, the Thesis has a touring range of 333 miles. From Rome to Cap Ferrat would require a stop for fuel after 5 hours.

Concluding ruminations:  Mr Robinson’s determination to avoid offering hostages to fortune failed at the first hurdle. By aiming for classicism the Thesis was immediately marked down as retro-design as were Rover’s 75 and Geoff Lawson’s Jaguars. I mentioned that the car was slightly smaller in most dimensions when compared to the 1999 Mercedes S-class. The Lancia is unfortunately taller, to the benefit of headroom but to the detriment of appearance.

The car looks slightly too short which is a huge pity as the car is in fact, actually very big indeed. The very plain side elevations (the c-pillar is the weak link) and the odd proportions evoke the 1960s Flavia but this is such an odd reference. I doubt it was intentional. When shaping the bodysides I presume the designers were hoping for cool restraint but instead achieved banality.

How you feel about the car’s appearance depends on which angle you view it from and whether you are sitting inside it or outside it. From the inside it’s simply lovely and says ‘Latin luxury’ without making you think of 1980s Maseratis or the Renault Safrane Baccara. But to get inside the car you have to get past the exterior, which presumably many people failed to do, even if they were only shown the front, its best aspect.

It’s the inconsistencies that puzzle: the striking front and rear contrasting with the Hyundai body side; the cast magnesium cover for the CD loading slot, not four centimetres above the fiddly flimsy lid of the tiny ashtray; incredible thought was put into the lovely details like the rear lamps and grille but the car’s proportions are just noticeably wrong. Perhaps this is because as a statesman’s car the need for maximum interior space trumped the requirement for supreme elegance. But if it was packaged as a statesman’s limousine why are there are no reading lights in the rear c-pillars and why is there not one single cigar lighter for the rear passengers?

Dynamically, the Thesis offers very good refinement and a generous turn of speed. And thus it lands between a few stools. It’s not as refined as a Mercedes E-class. It’s not as sporting as Jaguar S-type. Volvo’s S80 catered very well to the driver unconcerned with dynamics. For Lancia enthusiasts expecting sportiness, the Thesis is too smooth and aloof and not fast enough. For Lancia enthusiasts expecting the cerebral satisfaction of a car with palpable mechanical character the Thesis is too distant and inscrutable.

And finally:  Perhaps it would have been better if the Thesis had been a car in the Mondeo class, rather than trying to offer S-class size for a less than E-class price. Think of it like this: if you want a better class of Mondeo, you are forced to choose a sporty German saloon. But what if Lancia had offered a more comfortable, more pleasant alternative? For the Mondeo driver, half the refinements of the Thesis would have been enough, so long as the car was at least as good to drive. And taking five percent of the C/D market might have been a lot easier than trying to take sales from the sector dedicated to serving Europe’s richest, least imaginative and least interesting people.

Considering the car as it is, rather than what else it could have been, it is a fine thing: well made, extremely comfortable and very well equipped indeed. It is even charming in many of its details. It’s when you triangulate the car against its peers and betters you realise that Lancia simply did a very fine job of making the wrong car.

Facts:  Horsepower 215. Compression ratio 10:1. Maximum torque 263Nm at 5000 rpm. 5 speed automatic gearbox standard. Standard wheels were 215/60 R16 95W. Steering rack and pinion with variable rate power assistance. Front: Independent multilink suspension, coil springs with telescopic Skyhook adaptive damping, torsion bar. Rear: multilink with anti-roll bar. Ventilated disc brakes

Length: 4888 (Merc S-class: 5220 mm);

Height: 1470 (Mercedes S.-class 1444 mm)

Wheelbase: 2803 mm.

Rear track: 1541 mm; front track: 1569 mm.

Luggage room: 480 litres.

Weight: 1895 kg in 3.0 litre trim (Mercedes S-320: 1770 kg)

Fuel tank capacity: 75 litres.

How fast? How thirsty?

O – 60: 9,2 seconds

A kilometre in 29,8 seconds

Fuel consumption, claimed 31 mpg on tour, combined 20 mpg.

Tested Feb 6th 2011. Conditions: dry, windless, 2-4 degrees.

Ergonomics: test driver is 5´ 9″, 70 kilos, 50th percentile male (height).

Note: If you like this article, please feel free to post a comment below. Have you driven a Thesis? Did you find out what you wanted to know? Or just say what´s on your mind concerning Lancia´s sad demise…. You are one of a constant stream of daily visitors to this page so share your views with your fellow Lancia enthusiasts. Thanks for calling by!

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Author: richard herriott

I like anchovies. I dislike post-war town planning. View all posts by richard herriott

43 thoughts on “2002 Lancia Thesis 3.0 V6 Review”

Is the car conservative? It is retro but the styling was not reserved. Since there are so many saloons with sporting pretensions the decision to provide something different was to be applauded. The car had plenty of muscle to do some asphalt ripping which is great if you really have to press on. However, the demeanour of the car is more about comfort and refinement. The more I think about it, the more puzzled I am that it didn´t get at least sales of 50,000 units worldwide. There just isn´t that much that is so wrong with it. Some of the reasons for failure are not intrinsic to the car but reside in Lancia´s marketing strategy and perhaps their dealer network. If someone can tell me how well the Citroen C6 sold I´d be pleased to hear, the C6 being at least as outré as the Lancia and not too different in pricing. We can conclude that the market is very intolerant of what are, to be objective, very small variations from the norm.

I must say that I could have written something slightly different a week ago and I could write a review with another angle next week. To attack myself, I have conflated judgments of the car from a marketing point of view with judgments of the car as a thing in its own right. The reasons for its market failure (it was the wrong car) are not reasons to criticise the car as an ownership proposition. The idiosyncratic styling could be seen as a plus and they are certainly not so odd to permit one to say the car is objectively bad. Objectively, the worst things about the car were trivial: small ashtray, absent reading light, slightly severe fuel consumption (but it was the V6). The build quality was fine and the seats comfortable and the ride quality superb. Was it a driver´s car? No. Did it have a “personality”? No, it had features and competence. So, perhaps I should rewrite the review and leave out all the marketing philosophy. The aftermarket wheels were horrible but the ride was still good. I imagine running on Lancia footwear the car would be even nicer.

Stephen Bayley wrote this a long time ago: http://www.telegraph.co.uk/motoring/2724085/Car-culture-Decline-and-fall.html

And a few years later the Fabrica Italiana Automobili Torino has turned into Fabrica Americana-Europea Automobili Londra. I’m rather certain Stephen Bayley isn’t all that proud that his observations have proven to be quite so prescient.

I’m baffled, and not just regarding the automotive sector, how as resourceful a country as Italy could end up on the receiving end of the effects of globalisation.

I don’t quite grasp the chief designer’s strangely negative statement at the launch “People will be looking for excuses not to buy this car. So, we wanted to be damn sure we didn´t give them anything to hook onto.” Unless Mr Robinson was speaking in Italian and suffered a poor translation, did he not realise that many people would still have been looking for excuses to buy a Lancia, being frustrated that Fiat hadn’t given them any for many years? Actually, Lancia gave them a pretty decent excuse to buy, and 16,000 sales must have been a great disappointment.

Whereas it reflects more on my terminally immature personality than the efforts of Mr Robinson’s colleagues that, whilst still conceding that the Thesis is by far the better car, I’d rather take a Thema 8.32 over this, what I don’t understand is the many people who are more mature, disciplined and responsible than me who were too brainwashed to realise that this, and not a hard riding BMW or S-Line Audi, is what they would have been be happiest driving.

I would rather take “Ferrari” Thema myself:) And yes, for those looking for ultimate confort, choosing Thesis over S-line Audi or sports suspension BMW would have been wise decision…

I’ll write a more thoughtful response to this excellent piece of writing later, but in response to the question re C6 sales, the answer is 34,592 according to Citroenet – which is quite a few more than I had thought. Nevertheless, it’s a dismal sales performance over almost 7 years, and, even though the retail price of the car was high, every car must have cost PSA a significant loss. It is not a surprise to me, being an owner: it’s just so left-field for today’s market/ consumer, and inferior in many ways to the more mainstream (mainly German) competition, but full of “character”. Car actually put it well – maybe a little generously – in the GBU – like a French Blue Cheese – repels and attracts in equal amounts.

SV. If you consider that the SM, generally seen as a commercial failure, sold over 13,000 units in less than 5 years, despite being comfortably over twice the price of the most expensive DS, the C6 figures are very disappointing. I do like the C6 and, in part, I’d say the poor sales reflect as badly on the unimaginative, pack-like behaviour of punters as on any shortcomings of the car. However, the suspension of relatively recent hydractive Citroens is confusing. You would think it would be far more feasible to sensitively control a wide range of ride and handling set-ups using hydraulic valves, sensors and electronics, than it would on conventionally sprung cars. Yet the results don’t seem to bear that out. I’m sure Citroen’s current engineers are skilled, but they need a brief from people who have some passion or insight in the field, which I suspect has been long lacking at PSA. Both the modern Citroen and the modern Lancia seem like fuzzy interpretations of their forebears, created from a third generation template where essential details have been lost in each transcription. A bit like Liam Gallagher thinking he was John Lennon.

As a long-term fan of Lancia ( some of my first toy cars were Stratos and lovely safari-type Fulvia ), and other quirky and unusual cars, I was rather surprised to get a chance to use a Thesis 2.4 petrol manual for a month. It did 25,000km in five years, as a fifth car in a family, and still had that new car smell. I did 600km during that month, mostly on highway and I must admit my impressions are somewhat mixed. Considering that it came in same body colour-interior colour/material combination as our Peugeot 406 SVDT 2.1, a comparison was almost inevitable. For starters, engine somewhat lacked low-down torque to move such a heavy car, front seats didn’t suit me at all (but, I do have strange proportions and rarely find a car seat that fits me…) and it didn’t really feel more luxurious than 406. (disclaimer: I do hate modern interiors, that try to look upmarket with fake aluminum, fake wood, fake carbon…I prefer old Jag interiors. In fact, I actually made a wood veneer inserts for my Yugo, however pointless that may seem 🙂 ) Back to Thesis…it felt slightly cumbersome, perhaps even too large (and I used to drive Sprinter van, so big vehicles don’t scare me!), never really feeling any benefit of that famous Skyhook suspension.(wasn’t even sure if it had been there at all!?!). It had standard wheels (could have been 16′, don’t really remember…but sidewalls were tall than car in this test:) ) Again, 406 felt light, darty, compliant, much smaller by comparison. Bells and whistles were there, and worked fine, but novelty worn off after first 200km. After that, I was mostly focused on 6-speed gearbox (first time I used it,… so after first downshift from sixth to third, luckily at really low speed, I took extra precaution not to repeat same mistake again! ) and just taking extra care not to put a scratch on it. Funny coincidence – this car came to me as I was considering my next car purchase, so by using top-spec Thesis (are there any other!?!:) ), I was actually able to learn what gadgets and options I could live without 🙂 But every one that took a ride with me was very impressed, in fact so much that few people said it would be perfect wedding limo! And that about sums it up – it’s great car for passengers (without low profile tyres, of course:) ), but driver may feel somewhat dissapointed. After 406, it didn’t feel nothing special to drive…

The 406 is a hard car to beat. I know it well. The size is perfect and it is remarkably smooth. The seating for the driver and passengers is superb. Following that, the Thesis is bulky and remote. My feeling is that Lancia should have made a smaller, C-D class car like the 406 and matched its driving character. It would have been more affordable and a novelty in a less status-conscious sector. A V6 406 does everything a Thesis does but is more wieldy.

We do agree! Except I didn’t like 406 leather seats at all and that famous electronic gas pedal…but other than that, it was excellent (ok, reliability of our particular version notwithstanding…) However, having been invited as a long-term 406 owner to the test of facelifted, 2.0 HDI model, I was quite surprised its controls felt quite heavy comparing to our car. Like they tried to make it more sporty, tighter, harder…really, I believe it was unnecessary.

Hello to Pistonheads visitors- March 15th

I have no experience of the Thesis short of seeing one parked in Florence one time. My initial thoughts were that it certainly was more impressive in the flesh than in any photographs. Having owned and driven a Trevi and a Thema I am well accustomed to Lancia’s engineering foibles and understated elegance. It has always been my opinion that to buy a Lancia one must first be willing and capable of thinking outside the box. The Thesis has refinements that go unnoticed by the vast majority of the public. I would be happy to own one but for it’s non availability in right hand drive. It’s a pity that car design has slowly followed the white goods route where cost and performance greatly overshadow individuality. The Thesis should be applauded for what it is, a unmistakably uncompromisingly overly designed car.

Thanks for stopping by Fintan. It has occurred to me that (as far as I can recall) I have never seen a Thesis in the wild. I suspect they look a good deal more imposing than they do in static photography. Nevertheless, it remains a car I’d like to drive (or travel in) more than admire from afar.

A question: As a (former?) Trevi and Thema owner, are you inclined to view the Thesis as less or more of a Lancia than the duo you have owned – or is that an unfair question?

I enjoyed your review. Yes, there’s something wrong with the Thesis.

You miss out the Kappa, two of which I’ve had so far. Utterly reliable — unlike all French cars — ask your friendly breakdown wagon driver, he knows. And I have memory heated seats, and a C-post reading light and fag lighter terminal accessible for rear passengers. And rear screen sunblinds but you have to fiddle them up manually. The boot’s 500 litres, in a car appreciably shorter and narrower than Thesis. I grant we have plastic wood. Hardly marketed, as Fiat “luxed up” Alfa’s bigger model, whose 3.0 V6 is much the same as mine. Kappa has smoothish ride, but many are as good or better. Would love Skyhook, which works on the Maserati. The Kappa estate has self-levelling rear suspension, at £400 a pop to replace, and clever storage layout in the back.

And as for the Kappa coupé, that’s a superior car with its SWB still allowing the 500L boot, and prices hold up — I can get a cheaper Thesis. The 2.0L turbo engine is still the fastest regular production Lancia ever, in either 12v or 24v. And the window comes down a bit for opening/closing the doors. But now I’ve seen a BMW X-whatever number which opens your door a couple of inches on remote unlocking.

In the flesh Thesis looks a lot better, maybe because you can’t easily take in all its ungainly bulk in one view. And have chatted to owners, who do huge mileages happily. Doesn’t self-park, like some Deltas –which has been another expensive mistake with a disproportionately long wheebase. The only success they’ve had is little Elefantino, nice at a price.

Part of the problem is political: Italian statesmen must have an Italian conveyance, so it’s longer inside than it would otherwise need to be. And they rarely need to go fast, so it doesn’t matter that Thesis is woefully under-engined for actual owner drivers. The lack of ostentation has often been a Lancia feature: remember the lovely 2000, a miniature Rolls of its time.

Now all surpassed by the XF, beating all the pretentious characterless Germans.

Don’t knock the Safrane Baccara, a gem. But then I thought Vel Satis was fun too.

Thanks for dropping by. We have a few Kappa articles here plus a Trevi test drive. I had a look at the Kappa as a used car but they are too old (my wife wants hundreds of airbags) and the three on sale here are a bit leggy. I have my eye on a Delta: it’s the right size and has a decent boot.

What’s wrong with the Delta’s wheelbase? It’s exactly what makes this car unique and gives it very elegant proportions. Not your everyday Golf-clone hatchback. The only thing you could criticize is that it’s placed right between the usual car segments which might have contributed to the difficulty of selling it. But as Richard says, for people who don’t need a saloon and want something slightly bigger it’s perfect.

The Delta is only 10 cm shorter than the Peugeot 406 and has the same luggage capacity. Cars after the 406/Laguna2/Mondeo2 got too big. It’s a distinctive car in a market of good but very similar products. The Golf/Focus/Astra trio are all good in (slightly) different ways. There’s no mistaking a Delta for anything else, inside or out.

In many ways I think FCA suffers from Roveritis, which is to say that, while they have people in their ranks who are individually talented and work hard, management is fundamentally an inept cancer that continually enables a deep-seated culture of close-enough-is-good-enough. The truth is that FCA is simply not a serious company in the way that a Toyota or BMW are. The Delta, in fact, is a good case in point. I think the styling has held up well – it was an influential design for its class and considering the constraints put on the design team, that is no mean feat. But the devil is in the detail.

Somewhere on one or another of my hard drives I have a handful of photos that neatly encapsulate the Delta’s fate. They are from the Geneva 2008 launch, which was quite a ritzy affair with, from memory, five Deltas on hand (and nothing else from the range in sight, to fully emphasise the Delta’s importance). Three were decked out in white, two in black. The photos focus on the area just below the tip of the grille’s V. On at least two of the white cars, rivulets caused by running paint are very clearly visible. It’s not very evident in the below photo (the clearest I could find on the web), but you can see, just offset to the left from the ridge that runs down from the bottom of the V, the dried-up ball of paint above the lower intake:

http://images.car.bauercdn.com/upload/8673/images/01lanciadeltapostpone.jpg

This might seem like a small thing. But in fact, it was a big thing, because it speaks to the seriousness of the whole enterprise. If you are that slapdash about the quality of the cars that are supposedly relaunching the brand and being gone over by most of the world’s motoring press, how serious are you going to be about production cars? The Delta was not an especially cheap car at launch, but the detailing simply didn’t support the price point, because the budget was simply not made available for it. It’s one of those cars that looks worse the closer you get, because things like the grille and doorhandles look like the cheaply-made plastic pieces they are. It’s a shame, really, but almost duty-bound to be that way, because it is the inevitable result when management is utterly committed to, and only to, facilitating PowerPoint presentations and balancing account ledgers.

Oh dear. I am considering buying one.

I wouldn’t; still overpriced. I was dead keen on this before launch, but disappointed the more I got to see of the cars. Its best feature seemed to be you could stand up with your head out of the sunroof and let it park itself. But that, and almost everything else you might have wanted rather more, is an expensive option. I think this applied to the sliding rear seats which I’d have found a boon on two-person long tours.

What really got me, apart from cheap materials described by previous poster, was that the wheelbase was too long for decent handling. I kow you can say it was good to get away from the rigid segment definitions, but it doesn’t really work with today’s herd mentality. There was a time when Lancia could go against this with flair — no longer.

But today’s news may mean the Chinese will buy Fiat-Chrysler (will Trump allow?) so I’ll be having to buy spares now in case the supply dries up completely.

Hello Vic: thanks for the insight. The Kappa is one of my preferred choices. However, I am not the only user and have to compromise. The reviewers were happy with the car´s materials. I am not *very* concerned about handling as the car is to be driven in Denmark where it´s all about rigorously enforced speed limits. I drive on cruise control most of the time. I like the long wheelbase in that it affords a lot of rear leg room, something I set a high price on.

Richard, I’ve driven in Denmark too. I’m not really happy recommending a Kappa for you as I don’t think it would be v economical in that environment. (I never drive diesels.) You’d have to fit your own cruise control: I’ve never seen a Kappa with it. Lybra might work, but is rare. Has more modern suspension, probably enough airbags — just maybe enough rear legroom. Boot not vast. Oh, and I always choose a car after ensuring I have a mechanic close enough to service/fix it.

Let me know what you think of Lybra idea — afraid I don’t have time to check now.

Some Kappas have all the airbags, maybe only 2000 year Coupés, which will cost a bit for low mileage — they were so good people did use them a lot. But it’s a bigger car.

I looked into the Lybra. There is a leggy one for sale in Kolding. It’s been on sale for months. The rear legroom is disappointing, I have to say. Otherwise a pretty decent car. There are no saloons – the Kolding car is an estate. Life would be easier if I could buy a car from outside Denmark without the mystery of the import (“registration fee”) tax. With all that in mind, the Delta is available, not too high a mileage, spacious and nigh on unique, airbagged. Bloody expensive too.

Richard, first I don’t understand yr import problem: thought DK in the EU, no? What price and year a possible Lybra in, say, Germany/Poland? And what price and yr DK Delta ? Lybra legroom depends on how far front seats are set back, of course. Most factory pix set them right back to give attractive spacious front cabin look! Best go and play with one.

After looking more into Lybra, I might swap out of my Kappa for one — not too expensive here in France, more manouvrable as I age, and an auto box, but only on 2.0L when 1.8 would probably do me. Saloon far better rigid structure than SW. Has to be LX: base model a bit mean.

The import “problem” is twofold. One, there are hard-to-fathom registration fees when the car arrives in Denmark and secondly, domestically, my Danish wife has a very, very strong preference for a locally bought car as opposed to one from outside Denmark (which is in the EU). The Delta I have my eye on is correctly priced for the local market: a huge, huge sum of money which is €8000 plus the Danish registration “tax”. Seriously, don´t ask. It´s a frightener. I will be looking at the car tomorrow.

By the way, are you part of a Lancia forum as well?

A quick look at Lybras wíth under 70,000 km shows them to be a) marvellous as saloons b) rare and c) all in Italy which is domestically a complete no-go. But €3000 gets one a very tidy dark saloon with a tan hide interior. What a lovely car. Sadly, I think I can write that idea off. I notice low mileage Kappas are still worth a lot. The market has belatedly discovered what excellent cars they are.

While I admire your wife’s preference for supporting local Danish enterprises, I’m not sure you’ll be spending enough for the actual financial benefit to them to be very much. There are probably enough Lybras in nearby Holland and Germany to get an idea if it’s the model for you.

I’m not knowingly on other car forums; used to do Viva Lancia! years ago.

Low mileage Kappas are rare, and usually coupés and as you say, holding or increasing prices; mine is a very rare 6ok km berlina, ordered for an Italian mega corp director. True to tax-avoiding stereotype, they got a base model, then loaded it with nearly every extra to get an LX spec without paying the extra tax for it! So I paid a lot for what was a 15-year-old car that looks like a slug, but has complete and comprehensive history. Probably wouldn’t get now what I paid; don’t mind; does what I got it for. [Those stainless window trims can be carefully moved to the right place wearing thick rubber gloves. I’ve seen them on Passats, too, also out of alignment!]

The auto box is “intelligent” — remembers how you’ve driven and constantly updates to what you’re doing now. Love it. Lybra has that too, but adds another option, switching to fully manual too.

Going back to Thesis, which was where I came into your nice site, if they’d just scaled up Lybra to limo size and added Skyhook it would have done far better. Both used input from the Dialogos concept.

Danes are highly risk averse. Buying “abroad” is seen as risky. That, rather than a concern for the economy, drives the preference. The Lancia range needed a car between the Lybra and Thesis: I suppose Lancia thought an image-building large car was the way to go.

Apropros of nothing, I was recently in Belgrade and Lybras (especially SWs) seem to be popular amongst the taxi brigade there.

On the topic at hand, the thing about the Delta is this. It will fit the ‘modern car’ parameters that satisfy your wife much better than even the Lybra and especially the Kappa – it has cruise, is much safer, and so on. As a modern, practical, conventional car with a lot of legroom and a bit of distinctiveness, it’s a perfectly reasonable choice. But with that said, it won’t feel as distinctive as a Kappa or a Lybra, because the engineering freedoms simply weren’t allowed to drag it too far away from a Bravo. I quite like the Bravo so this isn’t really a criticism from my side of the ledger. But it is something to be aware of nonetheless. In any case, my point about the launch cars was more about highlighting management more than engineering incompetence – it is literally impossible to imagine Piech allowing something like this to occur.

I would note that regarding reviewers’ impressions of materials, you might notice they tended to go out of their way to point out how nice the seats are etc etc, usually adding an addendum like, “which means you don’t notice the dashboard plastics”. In truth, actually, for me it is not really the plastic quality so much as the chosen treatment that I don’t care for – the silver-spray radio/infotainment slab on most models I personally find pretty unsightly. There is a piano black finish on expensive ones that makes a world of difference, but I’m going to guess they sold approximately none of these in Denmark, and any that may exist are prohibitively expensive. The cheap materials on the outside, I would say much the same about. As the reviews of Skodas and Hyundais from the 1980s would say, they get the job done. But they just look and feel cheap, and in that way, they undermine the pleasure I take in the car. If you can live with that, though, it sounds like a good car for your requirements.

Today I viewed the Delta. Report to follow.

You do not have to master marketing to know that the unconventional design of the headlights was reason enough for plenty of potential customers not to buy the car. You simply not succeed in selling this kind of refinement to mass customers. Ask at VW how well they’ve understood this and why the VW Golf is such a success. This said, the beautiful front design would be one of the main reasons I’d buy a car that would set me apart from everything else on the streets. But as we know also most of customers which can afford this sort of car do not want to stand out too much from their peers driving around in boring Mercs and BMs..

For someone with a design background I ought to be able to spot that about the lamps. I don´t see the problem there but in the proportions and the bland centre.

I must say that I find the Thesis fascinating and lovely, in many respects, but I have problems ‘seeing’ the front.

I have to study it each time I see it to work out the angles involved, especially of the area that surrounds the grille. Also, at a glance, it looks as though it doesn’t have a bumper or anything to ‘bring it to a conclusion’ at the front.

Finally, the lights strike me as being relatively small and very much at the edges. All of this might be wrong, but it’s the way I see it and I have similar difficulties with the Ford Scorpio. It’s not an ugly design, exactly, but there’s something disturbing about it.

Am I reading too much into the shape of those headlamps, or are they intended to look a little like the Lancia badge, from a high (standing adult) viewing angle?

Hello Daniel – could be. One would have to look at the blurb for the Thesis / Dialogos concept, possibly. By the way, I came across these concepts – I hadn’t seen them before.

http://www.conceptcar.ee/conceptcars/106-lancia/6264-lancia-thesis-prototypes.html

Those concept pictures are fascinating. I like the one on the left quite a lot. It’s interesting to note that the middle concept has much better flanks than the production car.

Well here i am, replying on an ancient article on a car i intend to buy. Driven by a subconsious alarm that tells me not to. I want the car because it’s lush and luxurious, exotic in a way and it has a V6 engine, enough power and a faint charm about it that is impossible to describe. Also, i set my financial realm to around 3000 euro’s so there is not a whole lot to choose fromin this segment. Apart from it’s debated flaws and quirky looks that should withold me, i’m just wondering whether i am inclined to considder buying this machine. There’s just something that stands out from the other cars that fit this bill..something that lures me in. Maybe this is my car karma, wich has let me down once too often. Somebody: please discourage me (with arguments)!

Good morning Bas and welcome to Driven To Write. I’m afraid you’ve come to the wrong place if you wish to be discouraged from buying a Lancia of any sort! The Thesis would be a lovely modern classic to own, quietly elegant and understated (unlike almost all current cars). Go for it!

Always bear in mind that the cost of keeping such a car on the road is not depending on the purchase price but on the class of car and that Lancias are particularly expensive to maintain because their spare partes are exceptionally expensive if you can get them. The biggest problem with all cars from the Fiat emporium is spare parts availability. For cars like Thesis, 166 or 916 there is literally nothing you can buy at a Fiat dealer. With luck you get wiper blades and brake pads but that’s all. No body parts and only very few mechanical spares are avilable. Last summer I searched five weeks for a used cambelt cover to replace a cracked one on an Alfa 916 and a Thesis surely isn’t any better. The Alfa V6 is an expensive engine to run and to maintain. Driven hard it has a tendency to drink. You probably never will see better than ten litres per 100 km, inner city driving will be between 13 and 16 litres per 100 km and fast autobahn driving will nearly invariably be beyond 20 litres and beyond. It then also consumes some oil. The V6 needs seven litres of fully synthetic 10W-60 oil every 20.000 kms and you should not go for cheap oil if you want your engine to last. Follow the old Alfa buyers’ recommendatoin and let the owner start the test drive – make sure he is warming it up properly for at least 20 kilometres before he uses it hard. If not, walk away. Maintained and driven properly, the engine will last for 250.000 kms and a bit more which is quite respectable regarding the leaden right foot of the majority of Alfa owners. An Alfa engine overhaul is expensive and definitely not a job for the faint hearted or the inexperienced. Cambelt replacement is recommended every 60.000 kms and should not be pushed beyond 80.000 kms and is a more than 1.000 € job. Look at the service bills to check that. A properly maintained Alfa V6 can provide a lot of fun, a badly maintained one can (and will) become a pig.

I’m an old Italian car nut myself but I wouldn’t do it, at least not at the price level you are looking at. The risk is far too high to buy a car with a significant servicing ‘backlog’ that would become an object of endless money spending. The non-availability of any spare parts also would prevent me from buying such a car.

I can only agree with Dave’s comments. Especially his comment about the budget. With a vehicle at this price level, a significant servicing ‘backlog’ is definitely to be expected. Due to the non-availability of spare parts outlined by Dave – and to be a bit flowery, he was only describing the door handle of the “gate to hell” – a expensive car is the better car in any case.

Should you find a vehicle of your choice and all is well, rest assured I am already envious.

Sorry but I can´t discourage you with any factual reasons to avoid the Thesis. It´s comfortable, elegant, pleasant to drive and distinctive. The rear seating will win friends with your family and acquaintances. The only downside is the silly glove compartment and the tiny ash-tray.

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Lancia's Thesis was its Requiem

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It has been conjectured that Fiat's attempt to take its storied Lancia charge from rallying legend to a somewhat effeminate near-luxury brand, overtly geared to women, was doomed to begin with.

2002-09 Lancia Thesis

However, today - perhaps, particularly this year - it's worth remembering the brand's last flagship, the Thesis, for a memorable ad in which Italian actress Maria Grazia Cucinotta appeared, riding a bike along a tree-lined avenue.

A number of large cars whizz past her, causing her hair to fly uncontrollably, and even her skirt to lift. She stops, annoyed. When a Lancia Thesis approaches at high speed, Maria prepares for yet another buffeting; yet her skirt barely flutters, as the breeze caresses her hair. The car overtakes her gently, quietly, and smoothly.

As the film ends, the cyclist and the driver exchange glances, in mutual recognition of this sophisticated demonstration of power, one which has left room for courtesy and sensitivity.

Lancia is - perhaps soon, was - one of the world's oldest automakers. Founded in 1906, it became known for technological innovation and craftsman-like attention to detail.

1922-24 Lancia Lambda Torpedo

In the Twenties, the Lancia Lambda was the first car in the world with stress-bearing bodywork, eschewing the frame to which American automakers would remain true for the better part of the twentieth century. The Lambda was also first with independent front suspension.

1937 Lancia Aprilia Berlinetta Aerodinamica

France's Citroën would become famous for its obsession with wind tunnels and aerodynamics, but Lancia's Aprilia of the Thirties boasted a wind-cheating body before Citroën had ever mentioned coefficients of drag; and registering a C d of 0.47 back when the average value among the competition was a bluff 0.60.

1950-52 Lancia Aurelia Cabriolet

And in the Fifties, under the Aurelia's hood was the first V-6 ever fitted to a roadgoing vehicle.

From the 1970s onward, under Fiat ownership, Lancia wrestled with reliability and rust prevention, while also struggling to retain its identity. Fiat became increasingly intent on integrating Lancia into its engineering and purchasing systems, which saved cost but also hurt competitiveness - particularly in the upper echelon, where being authentically distinctive is important.

1992 Lancia Delta HF Integrale

The '80s rallying success of the legendary Lancia Delta Integrale - six consecutive world championship titles - gave Lancia something truly unique to talk about again. More recently, its Ypsilon city car proved very popular.

But the soft, sinuous lines for which many remember Lancia need a large canvas to really work.

1988-92 Lancia Thema V6

Lancia's last commercially successful flagship was the 1985 Thema. The Thema's successor, the Kappa, had not done quite as well, despite plaudits for its refinement, packaging, and capable chassis. Some said that Kappa's use of an Alfa Romeo platform had condemned it to also-ran status.

Determined to regain its stature, Lancia decided to pull out all the stops. In 1995, it launched itself into researching what the typical Lancia customer - the "enlightened bourgeois of the 1950s and 1960s," as Fiat Auto managing director Roberto Testore put it - would want at the turn of the Millennium.

1998 Lancia Dialogos concept

The answer came in the form of Mike Vernon Robinson's stunning "Diàlogos" concept of the 1998 Turin Motor Show. The high front, long bonnet, and profile resembling an upside-down wedge marked a new formal language, one which refuted the school of rational forms in favor of emotional elegance. Its large, vertical grille was flanked by diamond-shaped headlamps; its sculpted, shapely fenders broke away from the hood line in a manner similar to cars of the Thirties and Forties. All of this bucked the trend for over-rational, visually spare shapes.

1998 Lancia Dialogos concept

"Exciting elegance goes far beyond rational utility to leave space for the imagination," Lancia enthused. Though controversial, the look successfully averted the customary protruding bumper and consequent front overhang of front-wheel-drive cars.

Neither Fiat nor Alfa Romeo had anything rear-wheel drive. The new Lancia flagship - unlike the Mercedes-Benzes and BMWs with which it would compete - would thus be front-drive. That apart, however, Lancia promised that the Thesis platform would not be shared with any other cars in the Fiat group. Fiat had virtually invented platform sharing, but was now developing spaceframe technology which allowed the basic chassis to be tailored to different cars, with flexible dimensions and flexible mountings.

2002-09 Lancia Thesis

Inside, innovative telematics technology would prove that the Italians had, finally, mastered multiplexing; with the added bonus of providing intriguing contrast to the retro exterior. There would be a seven-inch TFT color display in the dashboard, with navigation, voice recognition, a hands-free phone, and an optional television. Other options of note would include radar cruise-control, a sunroof with solar cells to power the air conditioning when the vehicle was parked in the sun, dual climate zones for the rear passengers, power assistance when opening the doors, tri-fan ventilated and massaging seats, an electronic parking brake, and an eleven-speaker Bose audio system.

2002-09 Lancia Thesis

Each Thesis would get eight air bags as standard, and electronic stability control.

The doors would close as soundly as those of a Mercedes E-Class, and the materials employed in the cabin would be used not merely for appearance, for also for the tactile and acoustic reactions they aroused.

"People will be looking for excuses not to buy this car. So, we wanted to be damn sure we didn't give them anything to hook onto," Robinson told CAR magazine.

Underlining the technology within were bi-xenon headlights and thirty LEDs per taillight.

The Italians were particularly proud of their telematics system which, they promised, was the easiest to use around. This, remember, was just as BMW's iDrive launched in the E65 7 series, confounding journalists and owners alike.

However, like the French , the Italians had never been particularly good at electronic gadgetry. The car suffered several delays.

"Trimmed as it is in acres of (real) wood, leather, and alcantara, it's sure to become a favorite among Europe's executive class," wrote Frank Markus for Car and Driver in February 2001 upon seeing the finished result at Geneva.

"The cabin is truly rich, and walks the right side of that line in Italian style dividing the perfectly proportioned minimalism from their bling-bling rap-star Versace vulgarity," said Paul Horrell for CAR. Horrell was particularly impressed with the lightly-varnished wood trim and cast magnesium in the center console. "I can't tell you how much more satisfying it is to use a cupholder or ashtray that glides out of solid metal than some clacky plastic lid."

The car would be named "Thesis" which, like Thema, recalled a letter from classical Greek. This, said Lancia, conjured up the image of culture, while also conveying the idea of advanced scientific research and state-of-the-art technology.

2002-09 Lancia Thesis

Originally planned to launch in 2000, the Thesis in April 2002 finally became the largest and most luxurious sedan in the Fiat Group portfolio.

To Lancia's credit, the challenging front and rear fasciae of the concept had been retained for production. Yet something had been lost in translation; mostly, perhaps, in the flanks. Something about those door frames seemed more plebian than the rest of the car, and that bulging waistline, much though (as design critic Stephen Bayley has suggested ) it might have recalled the 1965 Flaminia, did not quite fit.

2002-09 Lancia Thesis

Rumor had it that some degree of inflexibility in Fiat's early spaceframe strategy had forced the change in proportions.

Whatever the reason, the Thesis tended to photograph as though three cars: front, sides, and rear. Not for nothing was it frequently described as simultaneously pleasantly controversial yet frustratingly mellow.

2002-09 Lancia Thesis

On the road, where the human eye tends to focus on one aspect, the Thesis' lines worked better. Front and rear, from a dead-on perspective, it looked at least as rich as the German competition, and certainly exhibited more character.

To drive, Thesis should have been fairly capable. Its aluminum front suspension was a development of the traditional double-wishbone layout, which enthusiasts find preferable to MacPherson struts. Five links controlled the movement of the front wheels, yet kept virtual steering axle as close as possible to the wheel center, to benefit steering accuracy and response. At the rear, various arms in aluminum, steel, and cast iron provided a fair degree of passive rear steer. Grip was decent, particularly for a car which weighed four thousand pounds. Predictably, the nose would eventually run wide under hard cornering, but the lack of feel through the steering was as frustrating as its non-linear response.

2002-09 Lancia Thesis

The odd twitchiness of the chassis could pay off, however, as the Thesis was throttle steerable. Lift off, and balance would be restored.

The silent cabin, with its five-millimeter glazing, met a ride that was very good indeed. For the body control, and superlative smoothness over the most pocked roads, one could thank Maserati, who (together with Mannesmann-Sachs) had engineered those six-sensor, semi-active dampers for its Spyder sports car. More akin to a Jaguar than to the German competition, so good was the suspension's ride quality that it even had a name: "Skyhook." Buick would unofficially borrow that name to describe the ride of its own cars.

Predictably, the Thesis' most popular engine was the torquey yet economical 2.4-liter JTD diesel. Surprisingly in thrifty and displacement-taxed Europe, gasoline buyers bypassed the two-liter turbocharged and 2.4-liter five-cylinder models in favor of the sonorous, Alfa-derived three-liter 24-valve V-6.

Lancia had invented the V-6, and this particular engine revved happily to its 6,300-rpm power peak, and 7,000-rpm red-line, producing 215 horsepower and 194 foot-pounds of torque. That made for a top speed of one hundred and forty-six mph; but the Thesis’ sheer heft ultimately conspired against it, resulting in a rather relaxed, 9.2-second 0-60 mph time.

A 3.2-liter V-6 was also available. Plans were made to offer Cadillac's Northstar V-8 and a three-liter Isuzu V-6 diesel was offered as well (to be shared with the Saab 9-5 and Renault Vel Satis), but Fiat's messy divorce from General Motors in 2002 put paid to that.

Thesis was supposed to support an effort to push Lancia sales from just one hundred and fifty thousand in 2001, to three hundred thousand by 2008.

However, Thesis failed to hit even the modest sales goals Lancia had set for it: a mere thirteen thousand and two hundred units in 2002, and hopes for twenty-five thousand in 2003. Mind you, in true Italian fashion, they could never quite agree on a target. Juan Jose Diaz Ruiz, executive vice-president for marketing and sales, was more ambitious. He foresaw annual sales of thirty-five thousand cars.

In the end, they sold just sixteen thousand over seven years. Sales ran through 2009, but the Mercedes-Benz, BMW, and Audi triumvirate was never threatened. More to the point, the Thesis couldn't nearly match the sales of its Kappa predecessor; and the Kappa, in turn, had not done as well as the Thema before it.

interno lancia thesis

Lancia took the failure on the chin, having invested four hundred and five million euros in the project (one hundred and eighty-five million for R&D, and two hundred and twenty-one for tooling).

Following 2010’s Fiat/ Chrysler tie-up, Lancia CEO Olivier François took on the additional role of Chrysler CEO. He saw a parallel between the two brands. For the past ten years, he noted, both had strived to offer, to varying degrees, a quietly elegant, near-luxury experience. Both were positioned as style-conscious brands for upwardly mobile, trend-setting customers.

François was widely regarded to have done a good job at Lancia with limited resources. Despite the long-running Ypsilon and Musa both being based on the floorpan of the last-generation Fiat Punto, and though the Lancia Delta was constrained in its proportions by the Fiat Bravo platform, Fiat’s near-luxury brand had ridden out the effects of the economic downturn remarkably effectively. In a down market which had battered the auto industry, Lancia’s sales in 2009 had remained flat.

But François would sound Lancia's death knoll when he rebadged various Chryslers - including a minivan - as Lancias.

Today, Lancia sells cars only in Italy - and its only car is the little Ypsilon hatchback. The brand is not expected to last much longer.

What a pity. Thesis was a colorful car in a conservative segment - a dignified expression of what Lancia thought its brand could be in the modern era. However, after several years of lackluster cars, for one model to muster the distinction to support a hefty price tag was always going to be a tall order. And the relevance of Lancia's somewhat muddled brand values, post-Millennium, was at best debatable.

Writing for CAR, Paul Horrell saw this clearly at the time. "Imagine a Rover 95 (a theoretical step-up from the British brand's retro 75, which debuted at roughly the same time as the Thesis and which also proved to be its maker's swansong) and you would be spookily close.

"It's a scary thought: two brands that refuse to be youthful or sporty (are the) two brands that have underperformed."

Further reading

Lovely and wrong: Richard Herriott assesses Lancia's former flagship Driven To Write

Thu 14 Dec 17

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Se Habla De La Paella Como Un Dogma

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Cultural Context in Communication

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Sushi - Arranging for Long Life

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Renault Goes Big, then Goes Home

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The Wrong Way to Learn a Language

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Mazda's Special Relationship with Germany

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Black Friday Around the World

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Happy Fortieth, Peugeot 305

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Franz Liszt. Béla Bartók. The Austro-Hungarian empire. Paprika. Goulash. Esterházy cake. All of these things are part of the heritage of Hungary, a small central European country with a dramatic, 1,100-year history...

What Did Helvetica Tell You Today?

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Spanish Shark, Korean Coup

The 1997 Tiburon signaled a change in Hyundai's goals and image. At its debut twenty years ago, it became the first Hyundai to turn heads on the freeway...

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Learning Language is Child's Play

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Nostalgic for a Friendlier Future

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Language as Jazz

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It's All Polish To Me

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Boas Noticias - You Know 40 Portuguese Words

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Farsi is Sugar

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Ingrid Bergman on Language

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The Secret to Reading Japanese

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Losing the War One Slide at a Time

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British car, Japanese origins, French fans, unsure Germans

To look at the Rover 600, you'd be hard pressed to tell that it had come from a Honda Accord. A French poll - and they say the French know about these things - even saw it voted the world's most beautiful car...

Blowin' in the Wind

Although Bob Dylan's 'Blowin' in the Wind' was a discussion of social change, he might just as easily have been referring to Dutch energy policy fifty-five years later. All Dutch trains now run on renewable wind energy...

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Choosing a Language to Learn

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Improve Your Public Speaking

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Happy Emoji Day

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How Many German Words Do You Know?

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East Germany's Trabant People's Car - a Reprieve

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I Love Daddy

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You Know at least 78 Words in French

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The Challenges of International Marketing Research

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We'll Bring the Coffee

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All Things French: Fashion Capital of the World

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Why is Having a Bilingual Brain a Benefit?

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Spain's Youthful SEAT Car Brand

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A Guide to Summer Shopping in Italy

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The Challenges of Learning Arabic

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Pick-ups Over Here, Hatchbacks Over There

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Tulips are known as the flower of springtime in the Netherlands. Tourists and locals alike flock to visit the country's many beautiful flower gardens. Yet this iconic flower is not Dutch!..

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The Anti-Pensioner Volvo

Ask most people when Volvo began to change its frumpy image, and many will have forgotten the dramatically wedge-shaped 480 ES hatchback of 1986, a curiosity in the herewith staid Swedish automaker's offerings...

Introduction to the Philippines

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Where Women Brew the Village Beer

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Just the Happy Country Songs, Please. We're Japanese

Enka music is very Japanese - the tear-stained crystallization of the long-suffering Japanese heart. And country music, being quintessentially American, is by definition the exact opposite...

Japan's Caprice

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The First Martians

The problems that arise when something is mistranslated can be comical – indeed, dangerous – and can have far-reaching consequences. NASA reminds us of an unusual instance which dates back to the late 19th century...

Dolma or Tolma?

There's no point arguing. Any dish that evokes the spirit of a particular Armenian community, any dish that makes them feel that it is Armenian, is Armenian...

Jetta: Hip to be Square

The Jetta and its irreverent advertising led legions of Gen Y drivers to Volkswagen, lured by the fun image the company projected...

Speisen wie Gott in Frankreich: Wiener Schnitzel

These thinly pounded cutlets that are first breaded and then fried are so beloved that they've even made it on the menus of such elite restaurants as Wolfgang Puck's Spago in Beverly Hills...

The Big-Hearted Will Take Away the Bride

Dilwale Dulhania Le Jayenge recently celebrated its 20th anniversary. This evergreen story of a young man in love with a girl whose father does not approve, celebrates the best of Bollywood...

Dutch in Paradise

A Dutch physician once claimed that his mother tongue was the best and oldest language in the world. According to him, Adam and Eve spoke Dutch in paradise...

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The best Lancias have been faintly mad, evincing the uneven dollops of brilliance that played a role in their conception. The 1976 Lancia Gamma, particularly in coupé form, certainly fit that description...

Nyusu Flash: You Know 26 Words in Korean

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La Tour Eiffel: Ça, c'est Paris!

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How Does the Bilingual Brain Work?

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Students are discovering how much fun Italian classes can be at our language institute in Beverly Hills. Learning about the culture and language of Italy is such a treat that students regularly meet in one of the area restaurants to practice casually over lunch...

New Year's Resolution

It's that time of year when many of us look to making a New Year's Resolution. As you ponder your own, you might consider learning a new language...

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  • Home Board index Lancia forums in English 40 Thesis

Thesis strange electronic troubles

Unread post by Pierre VALLADE » Thu Oct 01, 2009 1:43 pm

Re: Thesis strange electronic troubles

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19th Edition of Global Conference on Catalysis, Chemical Engineering & Technology

Victor Mukhin

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Victor Mukhin, Speaker at Chemical Engineering Conferences

Title : Active carbons as nanoporous materials for solving of environmental problems

However, up to now, the main carriers of catalytic additives have been mineral sorbents: silica gels, alumogels. This is obviously due to the fact that they consist of pure homogeneous components SiO2 and Al2O3, respectively. It is generally known that impurities, especially the ash elements, are catalytic poisons that reduce the effectiveness of the catalyst. Therefore, carbon sorbents with 5-15% by weight of ash elements in their composition are not used in the above mentioned technologies. However, in such an important field as a gas-mask technique, carbon sorbents (active carbons) are carriers of catalytic additives, providing effective protection of a person against any types of potent poisonous substances (PPS). In ESPE “JSC "Neorganika" there has been developed the technology of unique ashless spherical carbon carrier-catalysts by the method of liquid forming of furfural copolymers with subsequent gas-vapor activation, brand PAC. Active carbons PAC have 100% qualitative characteristics of the three main properties of carbon sorbents: strength - 100%, the proportion of sorbing pores in the pore space – 100%, purity - 100% (ash content is close to zero). A particularly outstanding feature of active PAC carbons is their uniquely high mechanical compressive strength of 740 ± 40 MPa, which is 3-7 times larger than that of  such materials as granite, quartzite, electric coal, and is comparable to the value for cast iron - 400-1000 MPa. This allows the PAC to operate under severe conditions in moving and fluidized beds.  Obviously, it is time to actively develop catalysts based on PAC sorbents for oil refining, petrochemicals, gas processing and various technologies of organic synthesis.

Victor M. Mukhin was born in 1946 in the town of Orsk, Russia. In 1970 he graduated the Technological Institute in Leningrad. Victor M. Mukhin was directed to work to the scientific-industrial organization "Neorganika" (Elektrostal, Moscow region) where he is working during 47 years, at present as the head of the laboratory of carbon sorbents.     Victor M. Mukhin defended a Ph. D. thesis and a doctoral thesis at the Mendeleev University of Chemical Technology of Russia (in 1979 and 1997 accordingly). Professor of Mendeleev University of Chemical Technology of Russia. Scientific interests: production, investigation and application of active carbons, technological and ecological carbon-adsorptive processes, environmental protection, production of ecologically clean food.   

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IMAGES

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  19. Active carbons as nanoporous materials for solving of environmental

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