how do i write a killer cover letter

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How to write a killer cover letter

Anyone who's ever applied for a job knows how stressful it can be. And for some, the hardest part is the cover letter.

It should be professional, but make you stand out. It should be short, but not too short.

While a cover letter can seem like a formality, it's an important first step in the process.

"It's your personal sales brochure," said James Innes, chairman of the James Innes Group and author of several career books. No wonder it's so daunting.

Here are a few tips to help you pen the cover letter most likely to get you hired.

Read the job posting closely

"The things that come at the top of the job description are the most important," said Martin Yate, career coach and bestselling author of the Knock 'Em Dead series.

To make sure you highlight the traits your potential employer really cares about, refer to the skills listed in the job posting to inform how you talk about yourself in your letter.

Yate suggested going a step further by reviewing job listings at several companies, and seeing if any skills or traits are repeated across an industry. "I would recommend collecting half a dozen job postings," he said. "Look at what they have in common."

Quality over quantity

When you're first looking for jobs, it can be tempting to send out a generic cover letter to as many employers as possible. But that doesn't work, Innes said. Recruiters can tell, and they don't like it.

Keith Bevans, head of Bain & Company's global consultant recruiting, warned that a poor cover letter can hurt an applicant's chances of getting the job. "The cover letter becomes an important data point on how good they are at certain skills that might be relevant to the job they're applying for," he said.

Related: How to answer the salary question during a job interview

Make a good first impression by ditching "to whom it may concern." Instead, look for the name of a hiring manager and address it to them. You should also try to find out a little bit about them, and say something nice about their achievements. "If you can flatter someone in the opening line and create a connection, you've got their attention," said Yate.

Tell a good story

Once you've determined what matters to employers, figure out what type of story you want to tell about yourself -- and be succinct.

"The best cover letters tend to be short and to the point," Bevans said. You don't want to repeat what's in your résumé.

Rather than telling employers what you think you're capable of, tell them what you've already achieved. "People are hired on credentials, not potential," said Yate. "We want to leave out things like 'I think I could do a great job.'" Offer specific, relevant examples, Innes added.

Related: What top employers look for in new college grads

Bevans noted that if you're going to use buzzy terms to describe yourself, you should be able to back them up. "A lot of students write cover letters that are like treasure maps with no treasure," he said. "If you say you're a good team player" you should have a specific example to back that up, said Bevans.

Stick to clean templates

Yate recommended using one of two possible cover letter formats. The first is a simple letter, made up of a few paragraphs and lasting no longer than a single page. First get your reader's attention with a personal reference, then name the position you're applying for. In the following paragraphs, lay out your relevant skills and experiences. Conclude by outlining an actionable next step. Rather than telling the reader you look forward to hearing from them, say you'll reach out by a certain date to follow up.

The second format is called an executive briefing . You still write a paragraph at the top explaining what you're applying for, and one at the bottom with a plan of action. But instead of writing out some paragraphs in between, set up two columns: One with a list of requirements pulled form the job posting, and one with a list of your corresponding skills and achievements. This format lets recruiters see clearly why your experience makes you a good fit for the job.

Check your work

"Presentation is important," said Innes. That means not only that your cover letter should be cleanly laid out, but also that your spelling and grammar have to be perfect.

"Recruiters sit and read through a lot of résumés," Innes said. "You become very good at spotting those errors." Chances are, he said, recruiters will just trash a cover letter with spelling or grammatical errors.

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How To Write A Killer Cover Letter + Example + Free Template

We all know how important is it to have a top-class resume to deliver to your prospective employer or company recruitment officer, but many job seekers tend to forget how crucial it is to back up your resume with a solid cover letter .

A killer cover letter will also help you stand out from the crowd when employers are sorting through their list of prospectives. Many people also make the huge mistake of keeping a generic cover letter on file and sending it to multiple employers without a second thought. Big mistake!

It would come as no surprise to find most people have sent out the same cover letter to prospective employers at one point or another. This is especially true if you have been looking for work or trying to change career for some time. We all tend to get a bit weary of the constant application process over time.

Harsh as it may sound, the reality is that neglecting your cover letter can lose you that job , no matter how good your resume is. Many people think that your resume showing your skills, qualifications and work experience should be enough. Sadly this isn’t true.

Make sure you have an exceptional cover letter to back up your resume and you will be sure to stand out from all the other candidates. Employers have to wade through hundreds of applications to sort out their shortlist. Take your chance to show how perfect you are for the role and make it impossible for them to ignore you.

Watch our short video guide explaining how to write a cover letter that gets results

How to make writing your cover letter easier

If you are not a natural born writer, or even if you are, crafting a killer cover letter can seem hellishly difficult to achieve. Many people make the job more complicated than it actually is, so let’s take a look at how to simplify your cover letter writing.

Basically, a good cover letter needs to get across three important things:

• You have the necessary skills to fit the job at hand
• You have strong communication skills
• You will seamlessly fit in with their team

So how exactly do you convey these three points in your one page cover letter?

Start out strong and to the point. You need to grab the readers attention, so anything wishy-washy or too vague will be very boring to read and will see your letter consigned to the bin in the first 15 seconds of reading. The first sentences of your letter are the most valuable . Don’t beat around the bush here – launch straight into why you are perfect for the job.

Here is an example of an attention grabbing introduction:

“You are looking for a person who can communicate extremely well on all levels, someone who is self-assured and confident, and can be trusted to work independently or cooperatively within a team. I believe I am the person you need.”

Once you have your reader hooked, you can then move on to convincing them that your skills and experience are a perfect fit for the role.

Put the above advice into practice by using our free cover letter generator – a quick tool for creating an attractive cover letter in PDF.

Mirror the language of the job description

Most businesses will have their own company language and this is usually reflected in the chosen wording of their job advertisements. You can use this to your advantage by mirroring the language used in the advertisement as much as possible to show how your skills match perfectly with with their needs. For example, if you previously worked as a ‘content writer’ for a company, but this firm calls it ‘copywriting’, then you should also call it copywriting. You are more likely to get noticed if you already speak the same language as the company does!

Remember to inject some personality

Your killer cover letter serves the purpose of demonstrating why you are a good fit for the job in hand, but you don’t want to come across as some sort of unfeeling robot. Employers hire people on a combination of both their skills and their personality. They like to hire people that they can get along with and be able to work well with others. By making your letter conversational in tone and not overly formal, you can demonstrate that you are friendly and approachable. This will add a good feeling to your cover letter that will make it shine.

Never use a generic “To Whom it May Concern” salutation. If you know the hiring manager’s name, you may use Mr or Ms first and last name. If you are unsure, you can address it to the department hiring manager or the job title hiring manager.

Debi Douma-Herren HR Consultant & Career Strategist LinkedIn

The key to a killer cover letter is making the employer want to meet you. Steer-clear of those classically overused catchphrases that recruiters see over again in generic cover letters and you should easily stand out from the crowd. Try to avoid phrases like: “I am passionate about…”, “I am a team-player”, and “I am a fast learner.” Believe me, these phrases litter most cover letters and are so overused that employers can go cold at the sight of them.

If you see a job that is worth applying for, always thoughtfully tailor your cover letter to suit the language being used. Avoid boring the reader to death, and inject a bit of your personality to get yourself noticed in a sea of cover letter mediocrity.  You can do it!

Why do we need a cover letter?

While you think that adding a cover letter to your resume is an extra time-consuming task, you may wonder if you can get away with just sending your resume without one. However, in most cases, especially when you are applying for a job in a competitive industry, a good cover letter will greatly help to boost your chances of getting through to the interview stage.

Done correctly, your cover letter will help to highlight your most valuable skills and experience for the job in hand, and can make all the difference between making it to the ‘yes’ pile for short-listing for interview, or being rejected.

Your cover letter is a great opportunity to deliver key information to the employer without them having to search your resume for it.

What should I include?

What you should make sure to include in your cover letter is your previous experience that directly relates to the job that you are applying for. This instantly shows the employer that they have a candidate that can hit the ground running.

Remember to keep your cover letter short and sweet. You don’t want to overload the employer with too much information, especially if it repeats what they will find in your resume. Three to five paragraphs is sufficient, but make sure each paragraph is targeted to a different aspect of your application.

Go through the job description and search for key words and phrases. This is what the employer is looking for in a candidate, so you should make your cover letter answer their requests. If they want a candidate with sales experience, tell them in your cover letter that you have sales experience.

What to avoid with your cover letter

A well written cover letter can have a very positive influence on an employer – but don’t forget that the opposite is also true! A poorly constructed cover letter isn’t going to win you any friends, so keep it on point and relevant.

Avoid making your cover letter too long. An employer can be very put off when they see a very lengthy cover letter with huge blocks of text for them to wade through.

Cut any unnecessary waffle. Your cover letter is not the place to tell an employer that you are the president of the narrow-gage model railway society, or captain of you basketball team. Keep everything you include in your letter relevant for the job on offer.

An Example of a Cover Letter

Here we have prepared an example of a cover to give you an idea about how to write your letter. You can use this example to guide your writing, or you could choose to use the free cover letter template that is all ready for you to edit with your own information ( see below ).

Cover letter applying for the post of a Magazine Subscriptions Manager.

Name Title Organization Address City, State, Zip Code

Dear Mr./Ms. Last Name:

I am applying for the role of Magazine Subscriptions Manager as advertised by your company. My resume is attached for your review. With my previous related experience as a Subscriptions Administrator for XYZ Magazine, and my exemplary work ethic, I would appreciate your consideration for this management role. My skills are an ideal match for this position.

My related experience:

Responsible for managing the subscriptions database, solving customer payment and delivery issues, dealing with customer queries directly via telephone and email, following customer care procedures in accordance with departmental and company policies. Assisting with hiring, training, and management of junior staff and interns. Coordinating and collating statistics and sales reports. Experience in the supervision of staff as an active line manager.

I also possess excellent interpersonal and communication skills and work well as part of a team.

I appreciate your taking the time to review my resume and experience. Thank you for your consideration.

Your Signature

Cover Letter Template

To save you a lot of time with your cover letter preparation, we have created a well-balanced Cover Letter Template for you to use. This template has been created in MS Word and is completely customizable. Simply download and edit our professionally designed Cover Letter Template with your own personal information.

Download template (.docx)

Remember to tailor the text in your template to reflect why you should be selected for this job interview.

Need a matching resume design? Get the free Champagne & Wine resume template here .

Proofreading your Cover Letter

On a final note, take extra care to thoroughly proofread and edit your cover letter. Look for easy to miss typos and grammatical errors that can make your letter look sloppy. Wherever possible, get at least two other friends or family members to look over your cover letter for any minor mistakes that you may have missed.

If you don’t have anyone free that can look over your cover letter for you, then check out Grammarly.

Grammarly can be your second pair of eyes when you need to make sure your cover letter is absolutely perfect. It scans your text for common and complex grammatical mistakes, then offers accurate, context-specific suggestions to further help improve your text where necessary.

This post has been originally published on Oct 26, 2016 and has been extensively revised and updated on April 23, 2018.

Elena runs content operations at Freesumes since 2017. She works closely with copywriters, designers, and invited career experts to ensure that all content meets our highest editorial standards. Up to date, she wrote over 200 career-related pieces around resume writing, career advice... more

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How to Write a Killer Cover Letter

You’ve found the perfect job, your resume is ready to go, but there’s one last thing on your to-do list: the dreaded cover letter .

While it might seem easy to write a one-page letter touting your strengths, many job seekers struggle to understand what, exactly, an employer is looking for and how to translate that into a couple of paragraphs.

Cover letters are unavoidable, and many employers consider them the most important part of any job application. As much as you’d prefer to let your resume speak for itself, your cover letter is truly your chance to make the best first impression. This is your opportunity to showcase your talents, stand out from competing candidates, and help hiring managers get to know you outside of your resume.

It’s time to give that cover letter the TLC it deserves. Below are a few simple tips to help you write a cover letter that lands your dream job:

1. Always Submit a Cover Letter

This bit of advice might seem pretty obvious to you, but many people think cover letters are optional. Even if the job description doesn’t specifically ask for one, you should still include one.

Applicants who don’t take the time to write a cover letter are typically seen as less motivated, and most hiring managers won’t even look at an application that lacks one. Cover letters are a must! We all know the time and stress that goes into writing one, but by going the extra mile, you prove your interest in the job while showing you’re willing to put in the effort.

2. Don’t Regurgitate Your Resume

Yes, it’s okay to talk about the things listed on your resume, but don’t copy and paste them right from the document. Instead, elaborate on your previous experiences and highlight things that relate to the position you’re applying for. A cover letter lets you put your skills into full sentences rather than just bullet points. Use this time to share additional details you weren’t able to squeeze onto your single-page resume and tell a story about why you’re the perfect fit for the job.

3. Don’t Apologize for Skills You Don’t Have

This is one of the most common cover letter mistakes. For some reason, we all feel the need to apologize for our perceived shortfalls — but why? If you don’t meet all of the job requirements, don’t draw attention to that fact. Instead, stay positive and focus on the skills you do have. It’s better to highlight your strengths than to apologize for your weaknesses.

4. Don’t Be Too Formal — Show Some Personality

Remember the person receiving your cover letter is just that: a person. Spare the overly formal constructions and put some personality into it. Reading through cover letters can be exhausting, and employers often only skim them. Dare to get noticed. Make your cover letter stand out. Give employers a reason to stop and read your full letter. It just might be the thing that lands you an interview.

5. Pay Attention to the Details

The smallest grammar mistake will most likely land your application in the “no” stack. It doesn’t matter what job you’re applying for; hiring managers are always looking for smart, detail-oriented individuals. If you misspell a word or forget a comma, don’t think it will go unnoticed. Be sure to proofread thoroughly your cover letter before submitting it. Consider having a colleague or friend review it as well for added security.

6. Be Yourself

Last and most importantly, be yourself. There is nothing worse than someone trying to be something they’re not. If you land the interview after blatantly lying in your cover letter, the employer is going to find out, and you won’t get the job. Be confident in yourself and highlight your true strengths. An honest cover letter will go a long way.

While it can be stressful to write, a cover letter can make or break your chance of landing an interview. Be patient and give your letter the attention it needs. You’ll be happy you did.

Ahnaf Bashir is the vice president of human resources at Advance Financial .

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Writing a Killer Cover Letter

Differentiate Yourself From Others

Too many job seekers focus on creating the perfect resume only to undermine their efforts with a slapdash cover letter that was put together as an afterthought. But writing a perfect cover letter takes time and effort and can make the difference between your application being passed over or moved on to the interview stage.  

A well-crafted cover letter is your chance to show a bit of personality and let the hiring manager know you’ve done your due diligence on the position and the company.   

• Make a good impression beginning with the opening. Out-of-date greetings like “To Whom It May Concern” or “Dear Sir or Madam” not only seem overly formal, they also show that you haven’t taken the initiative to unearth the name of the decision maker. It’s unlikely that the hiring manager’s name won’t be listed in the job description. So search on the company website, on LinkedIn or even Google to help find the right name. Addressing the hiring manager directly makes you stand out because it indicates that you have made the effort to track it down.
• Make it unique to the job. Rather than sending a generic letter that could apply to any job at any company, your opening sentence should show that your letter was crafted in response to this specific job. For example, “I was thrilled to see your listing for a data entry specialist in the Cleveland office” says a lot more than “I am responding to your job opening.”    
• Make sure to write clearly. Use active, not passive, voice and write simply and succinctly. Avoid pretentious words, phrases or jargon. Use short paragraphs and keep your letter to a single page. Make sure to proofread carefully, and then to ask someone to proofread again. Misspellings and grammar mistakes put a lot of job applicants in the no-go pile.  
• Include relevant experience. Your cover letter gives you a chance to show how you’ll handle the tasks you’ll have on the job. “When you read the job description, make sure you respond directly with examples,” says employment and career coach Anita Blanchard. “If a company say they need someone with sales experience, mention your sales experience and then refer to it your resume for more detail.”  
• Be careful not to just repeat what’s on your resume. Instead, aim to showcases your passion and interest in the specific job for which you’re applying. Instead of telling them why that job would be so good for you, tell them why you’ll be so good for that job and the organization. “Do not say things like ‘this would be a great opportunity to advance my career,’” says Blanchard. “They don’t care about that. They want to know that you are a good fit for their organization and this position.”   
• Offer specific examples of what you’ve done. Read the job description carefully and look for ways your experience aligns with the job requirements. For example, if a job description for a communications assistant calls for someone who can help copy editing presentations and scripts, don’t say you’re looking for a chance to hone your copy editing and proofing skills. Instead, describe the experience you gained doing that for the college newspaper or during a summer internship. Career coach Monique Betty suggests choosing three qualifications listed in the job description and then explaining what you’ve done to meet each of those requirements.  
• Finish strong. End your cover letter with a short paragraph reiterating your enthusiasm for the job and a sentence or two of why you think you’re the best fit. Add a quick thank you for being considered say you look forward to hearing back regarding next steps.  

– Melba Newsome

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How to Write a Killer Cover Letter: 6 Fresh Strategies for the New Normal

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The need to find meaningful work has never been greater. That’s why it’s crucial to concentrate on a killer cover letter. Some may say that a cover letter is a thing of the past – because your resume speaks for itself. But the fact is, your resume can’t talk, or write, and your LinkedIn profile is never the whole story. That’s why it’s a good idea for you to get going on the number one tool you need in the new normal: a killer cover letter.

https://www.forbes.com/sites/chriswestfall/2020/08/22/how-to-write-a-killer-cover-letter-fresh-strategies-new-normal-jobs-career/#cd5b0ae2919e

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How to Write a Killer Cover Letter

Kate watters.

If you’ve applied for a job, you’ve written a cover letter and know how daunting it can be. But it’s a significant first hurdle to overcome, and it sets the tone for your job hunt. Here are a few steps you can follow to craft a cover letter that will make you stand out from the rest of the applicants.

Photo by Cottonbro Studio

Step 1: Personalize 

Each application needs to be specific to the company/position you are applying for. Employers will discount any obvious copy-and-paste cover letters from the application pile, and there’s nothing worse than pasting the wrong employer’s name at the beginning of your letter. Instead of writing “To whom it may concern,” find out exactly who you are writing to and use their name. The letter needs to feel personal and sincere.

Step 2: Introduce yourself

This seems obvious, but some people miss it! State your name and profession, and include relevant information about who you are and what makes you you. Again, make it personal. 

Step 3: State why you are writing and where you found the application details

This step may seem redundant, but I promise it is important. Simply stating which position you are applying for can make the application process easier for employers. Stating where you found the application informs employers that you may have ties with certain organizations, are resourceful and determined, or have a special interest in their organization.  

Step 4: State your special interests and how they are relevant to the position

Tell the reader about your special interests and skills. Help them understand what you offer their organization and why they should hire you. Tell them what you bring to the table; are you a team player? An excellent communicator? Do any of your passions align with the job description?

Step 5: Talk about the company you are applying to 

Do your research and show what you know. Explain what about the company and position interests you. Show the employer you are excited about this company and this position, not just any job. Then, relate your research back to you–your interests, passions, practices, etc.– to illustrate why you are the correct fit for the position. For example: “ This company is dedicated to sustainability practices, which I have been passionate about since the beginning of my career.”

Step 6: Talk about your education and experience

This is perhaps the most important step. Talk about past work experiences, skills, and knowledge relevant to the position you are applying for. Discuss your education and specific courses that may interest the potential employer. Stick to 1-2 elements of your resume and discuss them in-depth without exceeding one page for your cover letter.

Step 7: Thank the reader for their time and restate your interest in the position

Not only good manners but also shows your determination to get the position. Work to instill a sense of eagerness and seriousness without appearing pushy or desperate. In a new paragraph, try something similar: “I look forward to speaking to you further about the position” or “I would love the opportunity to answer any questions you may have regarding my application.”

Step 8: Sign off

You’ve reached the end! Leave them with the name they need to call for the interview. The most common sign-off is: 

Sincerely, 

Your Name. 

Congratulations! You have completed a cover letter that will make you stand out in the pile. At this stage, you should have a clear and concise cover letter that is one page and demonstrates your strong written communication skills.

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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This Is How To Write A Killer Cover Letter (Even If You Hate Writing)

Posted october 6, 2016, by zahra campbell-avenell.

Let’s get a show of hands: Have you ever sent the same generic cover letter to multiple employers?

I’ll confess: I’m guilty. (And this is despite being a professional writer.)

I’d be surprised if most people haven’t done this at some point out of desperation, boredom or sheer exhaustion.

The reality is, when you’re trudging through the job search process (particularly while still working 9 to 5), the last thing you feel like doing when you get home is to bang out cover letter after cover letter, trying to sell yourself to someone who’s never even met you.

Surely your resume and your qualifications are enough?

You probably don’t need me to tell you – they’re not.

An exceptional cover letter, however, tailored to the job at hand, is a surefire way to stand out from other candidates, getting you one step closer to landing the job.

Hiring managers wade through hundreds of generic applications, and your cover letter is your chance to grab their attention and shout from the rooftops that you are the perfect fit for the role. If you do that, it’s impossible for them to ignore you.

But if you’re not a writer (or even if you are!) a standout cover letter can be hellishly difficult to write. A cover letter template might get you started, but it’s not something you can just copy verbatim. As a starting point, it’s great, but you still have to chip away at it until it’s unrecognisable from the original, and polish it enough to make your words fly off the page.

But how? You ask. 

Don’t stress – I’m here to help!

Having looked through hundreds of cover letters over my career, I’ve learned what works and what doesn’t. 

Think about it. A great cover letter needs to convey just 3 things: 

1. you have the skills to excel in the job at hand; 2. you have strong communication skills ; and 3. you will be the perfect fit for the team..

How do you squeeze all this onto one page?

My formula will help you nail every cover letter, every time. I’ve added a few great examples as inspiration – don’t copy and paste them, of course! – the idea is to be original and find what works for you.

1. Start strong

When you start your cover letter like this:

Dear Sir or Madam,

I am writing to apply for the Marketing Coordinator position, as advertised on SEEK.

You’re pretty much saying this:

Dear Whatsyourname,

I know I need to submit a cover letter so here it is. I couldn’t be bothered customising it to fit this job because I’m not sure it’s worth the time. I’ll do my research once you invite me for an interview.

And we don’t want that, do we?

Let’s be honest – if you’re bored while you’re writing your letter, you can bet that your prospective employer is going to be bored reading it – right before tossing it in the bin.

You need to start with a bang – get them hooked and wanting to read more. The first few sentences of your cover letter are the most valuable real estate on that page – so don’t squander them! Here’s an opening that distils the essence of the job:

It’s clear that you require somebody who can not only write extremely well but also speak persuasively – somebody who is confident, charismatic, and communicative. I believe I am just the person you need.

Once you’ve got them reading, you can convince your potential employer that your background and skills are perfect for the role.

2. Echo the job description

Newsflash: when hiring managers are knee deep in recruitment, they don’t have every detail of the job description memorised. Use this to your advantage, and mirror the language of the advertisement as much as possible to show how your skills and experience align with the role at hand. So even if your previous job referred to article production as ‘copywriting’, if the new job description calls it ‘blogging’ – guess what? – you should call it blogging too.

Let’s say the job description calls for someone who is naturally organised and can manage the calendar of 2 senior business executives, your cover letter could say:

The Personal Assistant role is right up my alley as I have over 12 years of experience assisting senior business executives, and nothing brings me greater satisfaction than a well-organised calendar. 

Obviously you shouldn’t overdo this, but where possible, show that you’re a perfect match by using keywords and phrases that marry up with the skills outlined in the job description. This will resonate with the hiring manager, and also force you to think about (and provide examples of) where you can offer the most value.

3. Be yourself

Companies hire people, not skills. If your cover letter is conversational and friendly, it demonstrates that you’re not a robot – and that in fact you’re an awesome person that people will actually want to work with. This simple tweak will make your cover letter shine.

Here’s an example of what NOT to do:

I possess an excellent understanding of customer service. I am adept at training staff in retention and customer satisfaction to achieve company objectives. I am very confident in planning and delivering on targets.

While there is nothing inherently wrong with the above example, it lacks pizzazz. How about tweaking it to show some personality and flair?

If you’re looking for someone that comes in promptly at 9, puts their head down and doesn’t lift it until the end of the workday, I’m probably not your guy. But if you need someone who can shake things up and infect people with their passion for customer success, I can help.

Similarly, for companies with tongue-in-cheek branding like Compare the Market/Meerkat , you could try something a little more cheeky like this:

I was absolutely devastated when I heard that you weren’t looking for meerkat sitters, and I’d never get to meet Sergei in person. So when I saw the Assistant Accountant position open up at comparethemeerkat.com.au, I jumped at the opportunity. I know I’m perfect for this job because I love numbers almost as much as I love meerkats. Simples!

4. Make them want to meet you

The key to a great cover letter is to demonstrate your passion for the role – ideally without using the word ‘passion’. I can promise you that this is among the most overused words out there – and can seem disingenuous. (While you’re at it, you might want to nix ‘hard worker’, ‘fast learner’, ‘team player’ and ‘thinking outside the box’ too.) Here’s a typical example of this:  I am passionate about data entry and reaching my KPIs.

That’s clearly not true. Are you really passionate about either of those things?

I like to think of passion as something you’d happily do for free – and probably do anyway in your spare time. Wherever possible, show – don’t tell. Let’s try this again:

I’ve been the unofficial wedding planner for every single one of my married friends. When I saw the stylist role at Bridal Magazine, I realised that not only would I be doing something I love, for a brand I admire – but I would be getting paid for it.

The key to a stellar cover letter is to make the hiring manager’s job a little less boring. Remember: if a job is worth applying for, it’s worth a tailored and thoughtful cover letter. It will help you stand out in a sea of mediocrity, and convince the company that getting you in for an interview asap is a no-brainer.

Best of luck – you can do it!

Zahra Campbell-Avenell

Zahra started writing at the age of 6, and hasn't stopped since. When she's not creating content about careers, learning and personal development, you can find her researching her next travel adventure, bingeing on Netflix or shopping online.

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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How to write a killer cover letter for a postdoctoral application

Many graduate students applying for their first postdoctoral positions underestimate the importance of the cover letter. While it may be true that your awesomeness is beautifully outlined on your curriculum vitae, your cover letter often will dictate whether the busy principal investigator puts your application at the top of the heaping pile or into triage.

First impressions are everything for some people, so leave nothing to chance. If you provide only your CV, you aren’t being very personable, and you lose a precious opportunity to highlight some things that make you stand out. On the other hand, a cover letter is also an opportunity to shoot yourself in the foot, so here are a few do’s and don’ts.

A few do's

Start off right. Address your potential future PI properly, as “Dr. (insert surname here).” If you begin your letter with “Dear Sir/Madam” or “To Whom It May Concern,” your application could be dismissed as generic and untailored for the position. A letter that appears to come off an assembly line is likely to ride directly into the trash bin. If you do not invest the time to learn about the PI and his or her research, then the PI is not likely to invest the time to read your application.

After the salutation, the first statement should be a formality that states why you are writing to the PI. It is important to respect how hectic a day in the life of a PI can be, so get right to the point — something like, “I am applying for the postdoctoral position available in your laboratory that was recently advertised (where).”

The second sentence should specify your current position, place of work and mentor. If you are not immediately available for hire, it is useful to mention when you will be able to start. End the first paragraph with just one or two concise sentences that hint at why you are the ideal candidate for the position — you will expand on these points next.

In the second paragraph, elaborate on why you should be considered for the postdoc — not just any postdoc, mind you, but this particular postdoc in this particular lab. Yes, it is infinitely easier to use the same cover letter for the dozens of postdoctoral positions for which you are applying, but that is not going to cut it. These uniform letters are easy to detect and usually dismissed as lazy and insincere. If you fail to convince the PI that you are taking the postdoc search seriously, then the PI is not likely to take you seriously. It is essential that you customize your letter, emphasizing how your background is aligned to the PI’s studies and the specifics called for in the advertisement. Consider this the first demonstration to your future PI that you are resourceful and thoughtful — if you fail to do your homework, it does not build confidence that you will be diligent with your project. Equally important to convincing the PI that you have the right stuff is conveying your excitement for learning something special that is studied by his or her lab. Strive to balance what you would give to the lab and what you would gain from it.

In paragraph three, it is time to brag about a few key achievements, such as your most important paper or two, a grant or fellowship, or other notable honors (an award-winning presentation at a conference, for example). You also can briefly mention that you have experience training more junior people if that is the case. But don’t give a laundry list of every minor award — that is why you submit a CV. The cover letter is the trailer, and your CV is the movie.

End your cover letter with the same professionalism you used at the opening. Thank the PI for his or her time and consideration. Be sure to provide your contact information and state that you look forward to hearing from him or her. Everything discussed above should fit onto a single page — 1 ½ pages at most.  

A few don'ts

There are a number of important don’ts that apply to cover letters. Things that might seem trivial to you actually can be turnoffs. Use plain email stationary free of distracting backgrounds or pictures. Choose a font that is not too big, not too small, not in color, definitely not comic sans and NOT IN CAPS. A plain, boring font like 12-point Arial or Helvetica is easy on the sore eyes of a PI struggling to read the 87th postdoc application. At midnight. After struggling with an online manuscript submission. I can hear the chorus of nonconformists arguing that unconventional fonts and graphics make their applications stand out. Of course it does, but I contend that it is a gamble to present yourself in this manner. If you have the goods, you don’t need the glam.

Some applicants waste valuable sentences describing how they “deeply admire” the “esteemed” laboratory or how they always dreamed about working with the PI. When the cover letter is heavy on flattery, the applicant usually is light on talent or productivity. If your cover letter contains significant blocks of text copied straight from the advertisement, you may be construed as someone with poor language skills or unable to paraphrase. It should go without saying that spelling and grammatical mistakes are inexcusable and often taken as a sign of laziness and carelessness — two of the worst attributes a scientist could possess. Finally, avoid slang and attempts at humor, and do not end your sentences with an exclamation point!

I hope these tips help you land that perfect postdoctoral position.

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Bill Sullivan is a professor at Indiana University School of Medicine and the author of several books.

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How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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