tools of business planning

• Search Search Please fill out this field.
• Building Your Business
• Becoming an Owner
• Business Plans

14 Exceptionally Useful Tools for Writing a Business Plan

Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for The Balance and other popular small business websites.

Writing a business plan is a necessary part of starting a business, yet many small business owners struggle with the process. Not only can it be time-consuming and stressful to conduct the necessary research and gather the required materials, but it can also be difficult to know exactly what format your business plan should be in and what information it should include.

To help you streamline the process, here are 14 tools you can use to get started with your business plan.

Online Tools

This set of online tools walks you through each section of a traditional business plan in a step-by-step format.

• SBA's Build Your Business Plan Tool - The SBA's Business Plan Tool is a step-by-step guide that allows you to save your progress and come back to it for up to six months.
• Enloop - With this tool, you add in your information, and Enloop automatically writes your plan based on your details.
• LivePlan - LivePlan is an online service that simplifies the business planning process while providing assistance with budgeting, forecasting, and performance tracking.
• RocketLawyer - Business owners can create a customized, printable business plan with RocketLawyer by following an online step-by-step interview process.
• StratPad - StratPad's step-by-step approach and cloud-based business planning software help small business owners create a plan in less than a day.

Business Plan Tutorials

These five business planning how-to documents will help you get your business plan started.

• How to Write a Simple Business Plan - An easy 8-step business plan tutorial that results in a streamlined and brief business plan that you can use as-is or as a starting point for a more traditional business plan.
• SBA's Video Business Planning Tutorial - This series of video tutorials includes nine videos that are about 2-10 minutes each. You can pick and choose where to start or run through them in the original order.
• Entrepreneur's Elements of a Business Plan - An in-depth review of the seven essential sections of a business plan: what you should include, what you shouldn't include, how to work the numbers and additional resources you can turn to for help.
• Comprehensive Business Plan Outline - A business plan outline that walks you through each section of a basic business plan, including an overview of what should be included, examples and tips for writing each section of your business plan effectively.
• Shopify's Ultimate Guide to Business Plans - This comprehensive 9-chapter business plan guide covers every important aspect of writing a business plan.

Business Plan Templates

If you prefer more of a "fill-in-the-blank" format to get your business plan started, one of these templates may be exactly what you need.

• SCORE Business Planning Templates - A collection of business planning templates that are for both new and established businesses.
• BPlans' Business Plan Template - A downloadable template that gives you a clear idea of what a traditional business plan should look like. (Free sign-up is required to download.)
• The $100 Startup One-Page Business Plan - Download and fill in the blanks with this one-page business plan template.
• Office Depot's Business Plan Templates - These templates include the most important elements of a business plan that demonstrate how the nature of a business and the target audience for the plan impact the content.

Keep in mind that the best business plans are those that are updated and regularly used as a way to keep your business on track. Whichever tool you use, make it a goal to create a plan that you can use as an action document and can grow with your business over time.

Home > Business > Business Startup

• 5 Best Business Plan Software and Tools in 2023 for Your Small Business

Data as of 3 /13/23 . Offers and availability may vary by location and are subject to change.

We are committed to sharing unbiased reviews. Some of the links on our site are from our partners who compensate us. Read our editorial guidelines and advertising disclosure .

A business plan can do a lot for your business. It can help you secure investors or other funding. It can give your company direction. It can keep your finances healthy. But, if we’re being honest, it can also be a pain to write.

Luckily, you don’t have to start from scratch or go it alone. Business plan software and services can help you craft a professional business plan, like our top choice LivePlan , which provides templates, guidance, and more.

You’ve got quite a few choices for business plan help, so we’re here to help you narrow things down. Let’s talk about the best business plan tools out there.

• LivePlan : Best overall
• BizPlanBuilder : Most user-friendly
• Wise Business Plans : Best professional service
• Business Sorter : Best for internal plans
• GoSmallBiz.com : Most extra features
• Honorable mentions

Business plan software 101

The takeaway, business plan software faq, compare the best business plan software.

By signing up I agree to the Terms of Use and Privacy Policy .

LivePlan: Best overall business plan software

Data as of 3 /13/23 . Offers and availability may vary by location and are subject to change. *With annual billing

LivePlan has been our favorite business plan software for a while now, despite the stiff competition.

There’s a lot to like about LivePlan. It has pretty much all the features you could want from your business plan software. LivePlan gives you step-by-step instructions for writing your plan, helps you create financial reports, lets you compare your business’s actual financials to your plan’s goals, and much more. And if you ever need inspiration, it includes hundreds of sample business plans that can guide your writing.

LivePlan software pricing

But the best part? You get all that (and more) at a very competitive price. (You can choose from annual, six-month, or monthly billing.) While LivePlan isn’t quite the cheapest business plan builder out there, it’s not too far off either. And if comes with a 60-day money back guarantee. So there’s no risk in trying LivePlan out for yourself.

With a great balance of features and cost, LivePlan offers the best business plan solution for most businesses.

BizPlanBuilder: Most user-friendly

Need something easy to use? BizPlanBuilder fits the bill.

BizPlanBuilder doesn’t have a flashy, modern user interface―but it does have a very clear, intuitive one. You’ll be able to see your plan’s overall structure at a glance, so you can quickly navigate from your title page to your market trend section to that paragraph on your core values. And as you write, you’ll use a text editor that looks a whole lot like the word processing programs you’re already familiar with.

BizPlanBuilder software pricing

Data effective 3/13/23. At publishing time, amounts, rates, and requirements are current but are subject to change. Offers may not be available in all areas.

BizPlanBuilder also offers lots of helpful guidance for actually writing your plan. It gives you pre-written text, in which you just have to fill in relevant details. It offers explanations for what information you need to include in each section of your plan and way. It even gives you helpful tips from experts, so you’ll have all the information you need to plan like a pro.

So if you want planning software with almost no learning curve, you’ll like BizPlanBuilder.

Wise Business Plans: Best professional service

• Custom quote

Unlike all the other companies on this list, Wise Business Plans doesn’t offer software. Instead, it offers professional business plan writing services―meaning someone does all the hard work for you.

Now, you might think that sounds expensive―and you’re probably right (you have to request a custom quote for your plan). But there’s a lot to be said for expertise, and Wise Business Plans has plenty of that. Your business plan will get written by an experienced writer (with an MBA, no less). They’ll get information from you, do their own research, and then write your plan. You get one free revision, and you can always pay for more.  

Wise Business Plans service pricing

Your end result will be a polished, entirely original business plan. (You can even get printed copies.) And best of all, you won’t have to spend your precious time working on the plan yourself. Wise Business Plans takes care of all the hard parts, and makes your business look good while doing it. Sounds like a service worth paying for, right?

Put simply, if you want the most professional business plan possible, we recommend using Wise Business Plans’s writing service.

Business Sorter: Best for internal plans

Many businesses need plans to show to people outside the company (to get financing, for example). But what if you just need a plan for internal use? In that case, we suggest Business Sorter.

Business Sorter uses a unique card-based method to help you craft the perfect business plan. (You can watch a demo video to see how it works.) You’ll plan some of the usual things, like finances and marketing. But Business Sorter also lets you make plans for specific teams and team members. It also emphasizes more internal matters, like operations, that might get overlooked in a business plan for outsiders.

Business Sorter software pricing

After you’ve made your business plan, Business Sorter also helps you stay accountable to it. You can create tasks, give them deadlines, and assign them to team members―giving you basic project management tools to make sure your business plans become business actions. (Oh, and did we mention that Business Sorter has the lowest starting prices of any software on this list?)

It all adds up to a business plan software that works great for internal planning.

GoSmallBiz: Most extra features

Want to get way more than just business planning software? Then you probably want GoSmallBiz.

See, GoSmallBiz offers business plan software as part of its service―but it’s just one part of a much bigger whole. You also get everything from discounts on legal services to a website builder to a CRM (customer relationship manager) to business document templates. And more. In other words, you get just about everything you need to get your startup off the ground.

GoSmallBiz software pricing

Don’t worry though―you still get all the business planning help you need. GoSmallBiz gives you business plan templates, step-by-step instructions, and the ability to create financial projections. And if you get stuck, GoSmallBiz will put you in touch with experts who can offer advice.

If you want business planning and much, much more, give GoSmallBiz a try.

• PlanGuru : Best financial forecasting
• EnLoop : Cheapest tool for startups

We recommend the software above for most business planning needs. Some businesses, though, might be interested in these more specialized planning software.

Honorable mention software pricing

Planguru: best financial forecasting features.

PlanGuru is pretty pricey compared to our other picks, but you might find its forecasting features worth paying for. It has more forecasting methods than other software (over 20) plus it lets you forecast up to 10 years.

EnLoop: Cheapest tool for startups

EnLoop doesn’t have our favorite features or interface, but it does have really, really low pricing plus a seven-day free trial. It's the most affordable software for startup business planning and still provides all the essential features like financial analysis, team collaboration, charting, and more.

Data as of 3 /13/23 . Offers and availability may vary by location and are subject to change. * With annual billing

Several of our previous favorite planning software, including BusinessPlanPro and StratPad, seem to have gone out of business.

A business plan is a written, living document that tells the story of your business and what you plan to do with it. It serves as the source of truth for you—the business owner—as well as potential partners, employees, and investors, but it also serves as a roadmap of what you want your business to be.

Why you need a business plan

While some small-business owners don’t see the point of creating a formal business plan, it can have some concrete benefits for your business. For example, one 2016 study found that business owners with written plans are more successful than those that don’t. 1

Still too vague? Then let’s get specific.

If you ever seek business funding (from, say, banks, angel investors , or venture capitalists ), you’ll have to prove that your business deserves the money you want. A formal business plan―complete with financial data and projections―gives you a professional document you can use to make your case. (In fact, most potential investors will expect you to have a business plan ready.)

Even if you’re not seeking funding right now, a business plan can help your business. A formal plan can guide your business’s direction and decision making. It can keep your business accountable (by, for example, seeing if your business meets the financial projections you included). And a formal plan offers a great way to make sure your team stays on the same page.

What to include in your business plan

Not all business plans are created equal. To make a really useful business plan, you’ll want to include a number of elements:

• Basic information about your business
• Your products/services
• Market and industry analysis
• What makes your business competitive
• Strategies and upcoming plans
• Your team (and your team’s background)
• Current financial status
• Financial and market projections
• Executive summary

Of course, you can include more or fewer elements―whatever makes sense for your business. Just make sure your business plan is comprehensive (but not overwhelming).

How business plan software can help

With so many elements to include, business plan creation can take a while. Business plan software tries to speed things up.

Most business plan software will include prompts for each section. In some cases, you can just fill in your business’s specific information, and the software will write the text for you. In other cases, the software will give you specific guidance and examples, helping you write the text yourself.

Plus, business plan software can help you stay organized. You’ll usually get intuitive menus that let you quickly flip through sections. So rather than endlessly scrolling through a long document in a word processor, you can quickly find your way around your plan. Some software even lets you drag and drop sections to reorganize your plan.

Sounds way easier than just staring at a blank page and trying to start from scratch, right?

Choosing business plan software

To find the right business plan builder for your business, you’ll want to compare features. For example, would you rather write your own text, getting prompts and advice from your software? Or would you rather go with a fill-in-the-blank method?

Likewise, think about the elements you need. If your plan will have a heavy focus on finances, you’ll want to choose business plan software with robust financial projection features. If you care more about market and competitor analysis, look for software that can help with that research.

You may also want to find business plan software that integrates with your business accounting software . Some plan builders will import data from Xero, QuickBooks, etc. to quickly generate your financial data and projections.

And of course, you’ll want to compare prices. After all, you always want to end up with software that fits your business budget.

The right business plan software can make your life easier. With LivePlan ’s wide breadth of features and online learning tools, you can’t go wrong. Plus, BizPlanBuilder 's one-time pricing makes it easy to invest while Business Sorter has a low starting cost. And if you're business is looking to grow, GoSmallBiz and Wise Business Plans will scale with you.

But of course, different companies have different needs. So shop around until you find the software that’s best for you and your business.

Now that you've got a business plan, take a look at our checklist for starting a small business.  It can help you make sure you have everything else you need to get your startup off to a good start!

Related content

• 7 Steps to Build a Successful Project Management Sales Plan
• Best Project Management Software and Tools in 2023
• 4 Cost Management Techniques for Small Businesses

Creating a business plan can take anywhere from a couple hours to several weeks. Your timeline will depend on things like the elements you choose to include, whether you use software or hire a writing service, and how much research goes into your plan.

That said, much of the business plan software out there brags that it can help you create a fairly detailed plan in a few hours. So if you’re going the software route, that can help you set your expectations.

If you want to get the most out of your business plan, you should update it on a regular basis―at least annually. That way, you can continually refer to it to inform your company’s strategies and direction.  

At the very least, you should update your business plan before you start looking for a new round of funding (whether that’s with investors or lenders).

Thanks to business plan software, you can easily write your own business plan rather than pay someone to do it for you. And in most cases, software will cost you less than a professional business plan service.

There are some times you might want to go with a service though. If time is tight, you might find that it’s worth the cost of a service. Or if you’ve got big investor meetings on the horizon, you might want the expertise and polish that a professional service can offer.

Ultimately, you’ll have to decide for yourself whether business plan software or a business plan service will work better for your company.

Methodology

We ranked business plan software and tools based on features, pricing and plans, and connections to project management and other services. The value of each plan and service, along with what it offers, was a big consideration in our rankings, and we looked to see if what was offered was useful to small businesses or just extra. The final thing we looked at was the ease of use of the software to see if it's too complex for small businesses.

At Business.org, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.

Sources 1. Harvard Business Review, “ Research: Writing a Business Plan Makes Your Startup More Likely to Succeed .” Accessed March 13, 2023.

5202 W Douglas Corrigan Way Salt Lake City, UT 84116

Accounting & Payroll

Point of Sale

Payment Processing

Inventory Management

Human Resources

Other Services

Best Small Business Loans

Best Inventory Management Software

Best Small Business Accounting Software

Best Payroll Software

Best Mobile Credit Card Readers

Best POS Systems

Best Tax Software

Stay updated on the latest products and services anytime anywhere.

By signing up, you agree to our Terms of Use  and  Privacy Policy .

Disclaimer: The information featured in this article is based on our best estimates of pricing, package details, contract stipulations, and service available at the time of writing. All information is subject to change. Pricing will vary based on various factors, including, but not limited to, the customer’s location, package chosen, added features and equipment, the purchaser’s credit score, etc. For the most accurate information, please ask your customer service representative. Clarify all fees and contract details before signing a contract or finalizing your purchase.

Our mission is to help consumers make informed purchase decisions. While we strive to keep our reviews as unbiased as possible, we do receive affiliate compensation through some of our links. This can affect which services appear on our site and where we rank them. Our affiliate compensation allows us to maintain an ad-free website and provide a free service to our readers. For more information, please see our  Privacy Policy Page . |

© Business.org 2024 All Rights Reserved.

• Credit cards
• View all credit cards
• Banking guide
• Loans guide
• Insurance guide
• Personal finance
• View all personal finance
• Small business
• Small business guide
• View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

5 Best Business Plan Software in 2022

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

When you’re starting a business, developing a strong business plan will be one of the first steps you take. Your business plan will cover everything from a detailed explanation of your products or services and pricing model to at least three years of financial projections—plus much more. Therefore, whether you’re not sure how to get started or you’re just looking to make the process easier, you may want to turn to business plan software for help.

In this guide, we'll break down five of the best business plan software options—discussing their pros, cons, features, pricing, and more—so you have all the information you need to decide which solution is right for your small business.

Looking for tools to help grow your business?

Tell us where you're at in your business journey, and we'll direct you to the experience that fits.

on NerdWallet's secure site

The 5 best business plan software options

The right business plan software will make the process of writing your business plan much simpler. Like many business software solutions, however, there are a number of different business plan software options out there—each of which has a unique set of features, user experience, and price.

This being said, if you're looking for a place to start your search for the best business plan software, you can explore the five top options below:

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

1. LivePlan

Best overall business plan software.

If you want template-rich, modern-feeling business plan software, then LivePlan may be the right pick for you. LivePlan excels with their user interface, which feels updated and slick, and also offers intuitive, easy-to-use features and options.

Their step-by-step instruction will help you kick things off from the beginning, and you can take advantage of their online learning center to continue to gain business skills.

Affordable plans, including pay-as-you-go option

No long-term contracts or cancellation fee; 60-day money-back guarantee

Modern, intuitive interface; cloud-based, can be used on Mac, PC, as well as tablets

Ability to create unlimited plans in one account; over 500 customizable templates

Variety of business resources including video tutorials, step-by-step instruction, and general customer support

Limited integration options

Challenging to enter your own financial modeling projections

Can be difficult to learn

Ability to create an unlimited number of business plans on one account

More than 500 business plan templates spanning various industries

Integration with Xero and QuickBooks Online

Real-time tracking of financial data with accounting integrations

Ability to export your business plan to Word or PDF

Expert advice and step-by-step instruction included

Performance dashboards for tracking against budgets and sales goals

Ability to create and export a one-page pitch executive summary

Annual plan: $15 per month, billed every 12 months

Six-month plan: $18 per month, billed every six months

Pay-as-you-go plan: $20 per month, billed once every month

2. GoSmallBiz

Best for multiple business management tools in one platform.

Next on our list of the best business plan software options is GoSmallBiz, which is much more than just a business plan software. With GoSmallBiz, you have access to business continuity planning software with features that cover creating a roadmap, working through business and legal forms, building a website, and more.

In this way, GoSmallBiz is great for startups or newer businesses looking to access multiple business management tools through one platform.

Unlimited business consultation and extensive library of online resources

Multiple business tools in one software

Website consultation analysis and business assessment

Industry-specific business plan templates with emphasis on financial projections and statements

Expensive monthly cost compared to alternatives

Limited business plan features

Entire business plan can only be exported to Microsoft Word

Outdated interface

Industry-specific business plan templates with step-by-step building wizard

Ability to create financial statements and projections

Free website hosting and website builder

Customer relationship manager with integration with MailChimp

Digital marketing dashboard with social media and Google Analytics integrations

HR document builder

Corporate minutes writer

Business documents library

Business courses library

Unlimited business consultation

$39 per month, no contracts, free cancellation

Best for simple, fast business plan creation.

If you're looking for free business plan software, Enloop will be one of your closest options—they offer an all-inclusive seven-day free trial, no credit card required. Additionally, unlike some of the other options on our list, Enloop is strictly dedicated to business plan creation, including automated text writing, financial forecast comparisons, and a real-time performance score that tracks your progress.

This being said, if you'd prefer the most straightforward, fast, and simple way to write your business plan, Enloop will be a platform worth considering.

Simple and straightforward software, solely dedicated to business plan creation

Seven-day free trial

Automatic text generation available to streamline the writing process

Affordable plans with annual discount option

Limited additional educational resources

Only one template option

No integration options

Ability to create three business plans with customizable text, images, tables, charts, and over 100 currency symbols and formats

Includes automatic text generation for each plan section that you can then customize

Automatically generated financial statements

Includes financial performance comparison analysis (using three ratios with Detailed plan and 16 with Performance plan)

Real-time performance score to track your progress

Ability to invite users to edit (two with Detailed plan, five with Performance plan)

Pass/fail report and certificate to help you identify issues with your plan

Free plan: Seven-day free trial with no credit card required

Detailed plan: $19.95 per month or $11 per month, paid annually

Performance plan: $39.95 per month, or $24 per month, paid annually

Best for startups looking to acquire funding or find investors.

Part of the Startups.com suite, Bizplan gets top marks for their user interface—it’s intuitive, easy to use, and modern. You’ll work with a step-by-step business plan builder to get exactly what you’d like from your business plan. It may remind you of a modern website builder, since it has drag-and-drop tools to build templates.

Moreover, for one subscription fee, you have access to all of the tools in the Startups.com network, including self-guided courses, how-to guides, masterclass videos, and more. All in all, with a direct connection to Fundable, Bizplan is a top business plan software option for startups looking to acquire funding and find investors.

Subscription gives you access to all Startups.com tools

Lifetime access subscription option

User-friendly drag-and-drop business plan builder

Excellent educational resources

Connection to Fundable great for businesses looking for capital

No free trial

No templates based on industry

No mobile access

Drag-and-drop templates for business plan building

Financial command center to track all business financials in one place

Unlimited account collaborators

Ability to share business plan online with investors

Online resources including self-guided courses, masterclass videos, how-to guides, mentorship access

Unlimited software use for Fundable, Launchrock, and Startups.com

Monthly plan: $29 per month

Annual plan: $20.75 per month, billed at $249 per year

Lifetime access: $349 one-time fee

5. PlanGuru

Best for financial planning and budgeting.

Finally, for some of the strongest financial features among business plan software options, including budgeting and forecasting, you might check out PlanGuru. Whereas the other solutions we've reviewed were first and foremost focused on writing a business plan, PlanGuru is dedicated to business financial planning —providing the tools you need to create budgets, financial forecasts, reports, and more.

Therefore, if you need a software solution that can streamline the financial piece of your business planning processes, PlanGuru will certainly have the most to offer.

Extensive financial tools and detailed forecasting, budgeting, and reporting capabilities

Substantial library of resources

Cloud-based and desktop options

14-day free trial and 30-day money-back guarantee

Expensive, especially for additional users

Only focuses on the financial aspect of business planning; no templates or tools for basic business plan writing

Difficult to use without prior financial knowledge

Cloud-based version of software, as well as locally installed Windows version (desktop version has a few more features)

Works with QuickBooks Online, Xero, and Excel

Budgeting and forecasting for up to 10 years

Over 20 standard forecasting methods

Formula builder to create custom methods

Ratios and KPIs

Dashboard and reporting tools

Help guides, video tutorials, knowledgebase, and live U.S.-based customer support

14-day free trial

$99 per month (additional users $29 per month)

$899 per year (additional users $299 per year)

What to look for in business plan software

Ultimately, it's up to you to decide, which, if any, of the best business plan software solutions on our list is right for your business.

So, if you're trying to figure out how to choose between the various options out there, it might be helpful to compare your top choices based on the following criteria:

Features: As we've seen different business plan software solutions offer different features. You'll want to look carefully at the feature list of any software and determine what features are most important for your business needs. Do you need an extensive library of templates with detailed customization? Would you prefer software that includes an online learning center for business skills? Are you looking for a solution that combines business plan writing with other tasks? It may be useful to list out your ideal feature set, so you can compare individual software plans to that list.

Price: Although you might be able to find some free business plan software options (or at the very least, free trials), in most cases, you'll need to pay a subscription fee to access the platform you choose. Therefore, you'll want to think about what your budget is for this business tool and what type of software is most cost-effective for your needs.

User experience: User experience can vary widely among different business plan software options. You’ll find some programs that are newer or have been recently updated. Others might have the kind of interfaces that felt new years ago but are now pretty out of date—and, subsequently, make them a little harder to use. The right user experience for your needs is genuinely a matter of opinion and comfort—nevertheless, it's worth testing thoroughly testing out a platform to ensure that it can truly work for you before investing in a monthly or annual subscription.

The bottom line

There's no doubt that properly crafting your business plan is important for the future growth and success of your small business. Luckily, the right business plan software should make the process much simpler.

This being said, whether you opt for one of the best business plan software options listed here, or another platform entirely, you'll want to take the time to compare multiple solutions and ensure you choose the one that's right for your business.

As we mentioned, it can be helpful to think about the features you're looking for, your budget, and your user-experience preferences ahead of time—that way, you'll have a set of criteria in mind as you explore different solutions.

Ultimately, perhaps the best thing you can do to find the right software is to actually test out the platforms themselves—either by using a free trial or a money-back guarantee.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Template Lists
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Business 8 Best Business Plan Software for 2024

8 Best Business Plan Software for 2024

Written by: Krystle Wong Jan 01, 2024

Gone are the days of staring at blank pages and struggling to structure a business plan effectively. With user-friendly interfaces and a wide range of business plan templates catering to various industries, creating business plans that are polished, professional and data-driven can now be done in a fraction of the time.

For startups, business plan software guides them through the crucial early stages with comprehensive business plan templates and financial modeling tools. Established businesses on the other hand benefit from the software’s collaborative features, enabling seamless teamwork as they pivot, innovate and pursue new growth opportunities.

In this article, let’s delve into exploring the seven best business plan software for 2024. Whether you’re an aspiring entrepreneur with a groundbreaking idea or a seasoned business owner ready to elevate your enterprise to new heights, these software solutions have all you need to create a solid business plan.

Click to jump ahead:

What is a business plan software?

• 7 Best business plan software for 2024

Factors to consider when choosing a business plan software

7 steps to create your own business plan, business plan software faq, key takeaway.

A Business plan software is a specialized digital tool designed to assist entrepreneurs, startups and established businesses in creating, organizing and presenting comprehensive business plans. 

Business plan software significantly reduces the time and effort required to create a comprehensive business plan . The availability of business plan templates, financial modeling tools and automated features streamlines the process of business planning and eliminates the need for starting from scratch.

Some advanced business planning software even integrates market research capabilities. This feature provides users with access to market trends, industry benchmarks and relevant data. Access to such data helps users make informed decisions and demonstrate a thorough understanding of their target market.

8 Best business plan software for 2024 

1. venngage.

Venngage specializes in transforming traditional business plans into captivating visual stories. Visuals can communicate complex information effectively, ensuring your ideas stand out and resonate with your audience.

When it comes to business planning, conveying your ideas with impact is just as important as the content itself. In this digital age, visual storytelling has emerged as a powerful way to captivate audiences and leave a lasting impression. That’s where Venngage steps in.

With a rich library of templates, Venngage offers a variety of themes and styles to suit different industries and business types. Customize your business plans with our user-friendly drag-and-drop tools by adding your brand elements, customizing colors, fonts and visuals to make your business plan truly unique. Check out our library of sample business plans to get started today.

However, while Venngage excels in visual storytelling, it might not be the go-to tool for in-depth financial forecasts and analysis. Users seeking extensive financial modeling might want to complement Venngage with a comprehensive business planning tool.

Pricing options:

Create your first 5 designs with Venngage for free and upgrade to a premium or business plan for $10/month per user and $24/month per user respectively to enjoy premium features. For larger teams who need extra support, controls and security, the enterprise plan starts from $499/month for 10+ seats.

Can I collaborate with team members using this business plan software?

Yes, absolutely! Venngage offers collaborative features that allow you to work seamlessly with multiple team members when creating business plans. You can invite team members to join your Venngage account and they can contribute to the design process in real time. 

Can I export my business plan to different file formats?

Upgrade to a premium or business plan on Venngage to export your professional business plan to different file formats. After designing your business plan, you can choose to export it as a high-quality PDF document, which is ideal for sharing and printing. Additionally, Venngage allows you to export your business plan as an image file (PNG or JPG), making it easy to use in presentations or on your website. 

Is this business plan software suitable for startups or established businesses? 

Venngage is great for entrepreneurs and businesses looking to enhance their business plans with visually engaging infographics and visual assets.

Instead of sharing a lengthy, 50-page document that may bore your audience and fail to effectively convey your message — present your business plan with infographics. Here’s how you can create a business plan infographic that will wow your readers and showcase your business at its best. 

2. LivePlan

Source: Screenshot from LivePlan

In the realm of business planning software, LivePlan stands out as a reliable and user-friendly tool. With a focus on seamless financial forecasting and budgeting capabilities, LivePlan streamlines the planning process, helping businesses transform their visions into reality.

The software’s financial forecasting tools provide users with the ability to project revenue, expenses and cash flow accurately. This financial insight is invaluable for making informed decisions and setting realistic goals.

For hassle-free data integration, the business plan software offers seamless integration with accounting software . This feature allows users to import financial data effortlessly, saving time and reducing manual data entry.

While LivePlan excels in financial planning and user-friendliness, some users may find the customization options for design and layout to be limited. For businesses seeking highly tailored visual aesthetics, LivePlan’s template-based approach might be less ideal.

The standard plan is available at $20/month for monthly billing and $15/month for annual billing. For businesses seeking extensive financial tools to support their operations and growth, the Premium plan costs $20 for the first month and $40/month (monthly billing) or $30/month (annual billing) for subsequent months.

LivePlan facilitates seamless collaboration among users within your account, allowing multiple individuals to work on the same plan concurrently. To prevent conflicting edits, LivePlan restricts access to specific sections, allowing only one user to edit at a time while others observe the locked section.

You can export your business plan by using the print to PDF feature. This generates your plan content in a standard file format compatible with Adobe Reader and other free reader programs. Alternatively, you can export your plan to Microsoft Word (2007 or later).

A great tool for small businesses, startups and entrepreneurs looking for easy-to-use software with solid financial planning tools.

3. Upmetrics

Upmetrics is an AI-powered business planning software that helps businesses of all sizes and industries write their business plan.

With Upmetrics AI Assistant, you can write your plan faster, get answers to any business-related queries, and prepare financial forecasts in no time. 

Besides, the subscription includes access to 400+ sample business plans, various informative guides, and video tutorials to keep your business plan writing process on track. 

Additionally, it has collaborative features, so that everyone on the team can share their insights. Not just that, the software provides you with an AI pitch deck generator, so you can make a stellar pitch.

As an AI business plan builder , Upmetrics is suitable for entrepreneurs, startups, and small businesses to write their plans at any stage. Although it has various cover page designs and immense customization options, it might still lack visual appeal. 

Pricing plan options 

• Starter plan – $7 monthly 
• Premium plan – $14 monthly 

Yes, you can collaborate with your team members while using Upmetrics. It offers collaboration tools that allow you to work effortlessly with your team on the business plan. You can invite team members to collaborate, assign tasks, and track the progress together. 

You can download your business plan as a PDF or directly as a document in Word. Besides, you can share the business plan directly to any email, and they will get the viewer access to the plan. 

Upmetrics is a versatile business planning software suitable for startups and established businesses. But its financial planning features, step-by-step guidance, and AI Assistant make it more useful for startups writing business plans for the first time.

4. BizPlan by Startups.com

Source: Screenshot from BizPlan

If you’re a startup aiming to raise investments, BizPlan is the one for you. As a universal professional business plan builder, BizPlan offers the added advantage of seamless integration with all the tools within the Startups.com network.

Designed with startups in mind, BizPlan’s step-by-step approach allows you to break down the entire scope of work into manageable steps and the built-in Progress Tracker tool keeps you on track towards success.

Once you subscribe, BizPlan opens the door to utilizing all the tools offered by Startups.com, making it a one-stop shop for your entrepreneurial needs. Whether it’s lifetime access to the service, connectivity to Findable to attract financial investments, a wealth of online educational programs or the ability to connect multiple owners to a single account, BizPlan delivers comprehensive support.

While the business plan software offers an array of benefits, it’s essential to consider the possible downsides. The absence of a free version and a mobile app, along with a lack of industry-specific templates for business plans may be worth considering before making your decision

Pricing plan options:

• Monthly plan ($29 per month)
• Annual plan ($20.75 per month or $249/year)
• Lifetime access (one-time fee of $349)

Bizplan encourages collaboration with partners, team members, advisors and subject matter experts by allowing threaded comments throughout the entire plan. It provides control over who can access sensitive financial data and enables convenient cloud-based access from anywhere.

Bizplan provides multiple options for sharing your business plan with others. You can generate an online version of your plan, which can be set as private by default or made publicly accessible through a unique shareable URL. Additionally, Bizplan offers the option to create a custom-branded PDF of your business plan. 

BizPlan is great for entrepreneurs and small businesses who value a vast collection of resources and need support in financial analysis.

Source: Screenshot from Enloop

Enloop emerges as one of the best business plan tools for startups, catering to entrepreneurs who crave a streamlined planning process. With the ability to automatically generate basic text for each section of your plan, Enloop saves time and effort in crafting your business vision.

A highlight of the business plan tool is its automatic generation of financial projections, offering accurate insights based on your entered data. This powerful feature empowers entrepreneurs to make informed decisions and project future outcomes with confidence.

For those with a penchant for strategic thinking, Enloop’s “what-if” scenario analysis becomes an invaluable tool. It allows users to explore various business strategies and assess their potential impact on plan outcomes, enabling sound decision-making.

Enloop doesn’t stop at generating numbers; it goes a step further by providing a business plan grading system. This insightful feature assesses plan quality, giving users valuable feedback to refine and enhance their business plans.

However, it’s essential to consider the software’s limitations as customization and design options are relatively limited. Additionally, the basic version of Enloop might not meet the needs of all users, as it lacks certain advanced features. 

• Seven day free trial (no credit card required)
• Detailed plan ($19.95/month or $11/month when billed annually)
• Performance plan ($39.95/month or $24/month when billed annually)

Enloop’s online business plan writing app lets you invite and collaborate with anyone on your business plans using the ‘Invite & Share’ feature.

Enloop allows you to download your business plan in PDF format whenever you’re ready. The plans remain accessible in your paid account, encouraging regular updates to keep track of your business’s health and have an up-to-date plan ready for financing needs.

Suitable for entrepreneurs seeking a tool that simplifies financial forecasting and scenario analysis.

6. PlanGuru

Source: Screenshot from PlanGuru

PlanGuru’s standout feature lies in its ability to forecast all three financial statements – income statement, balance sheet and cash flow statement so that users can make data-driven decisions.

Creating detailed analyses becomes a breeze with PlanGuru’s general ledger import utilities, allowing seamless historical data import. The software facilitates budget vs actual reporting and enables building rolling forecasts with just a few clicks each month.

Unlimited budgeting flexibility is another advantage offered by the business plan builder. Users can craft simple high-level small business budgets or delve into intricate multi-department operating budgets with ease.

With scenario analysis capabilities, PlanGuru empowers users to interpret the financial impact of specific events accurately. This feature enables making critical investments and strategic decisions with confidence, knowing thorough due diligence has been performed.

Given its sophisticated features, PlanGuru may be more suitable for financial professionals and analysts looking for in-depth financial analysis and budgeting tools. Users not familiar with financial modeling may face a steeper learning curve when utilizing Enloop’s robust capabilities.

• Single entity ($99/month or $75/month when billed annually)
• Multi-department consolidations ($299/month or $225/month when billed annually)

You can add up to 3 users with the multi-department consolidation plan. Additionally, all plans allow you to add on $29/month (billed monthly) or $25/month (billed annually) for each extra user.

What other apps does PlanGuru integrate with?

The cloud-based platform is also accessible as a Windows-based desktop version, giving you the freedom to choose the format that suits you best. Additionally, PlanGuru seamlessly integrates with MS Excel, QuickBooks Online and Xero, providing further flexibility and convenience in using the software.

The cloud-based version is suitable for SMBs or nonprofits budgeting for a single entity while the multi-department consolidations plan is for companies with multiple departments needing consolidated budgets.

7. Business Sorter

Source: Screenshot from Business Sorter

With Business Sorter’s card sort system, crafting the foundation of your plan becomes a breeze. Featuring 273 cards covering various business situations, the business plan generator offers flexibility, allowing users to customize their plan by adding their cards or modifying existing ones, tailoring the plan to their specific needs.

The platform also provides the convenience of viewing your plan on any device, including smartphones, which not many business plan apps have. Additionally, guidance is at hand with Business Sorter as the software provides valuable tips and advice for every key step, empowering users to implement their business strategy with confidence.

While Business Sorter excels in its interactive features, it may not offer as extensive financial analysis tools as other business plan software. For businesses requiring advanced financial modeling capabilities, Business Sorter might not fully meet their requirements.

• For small teams with up to 3 users ($10/month or $80/year)
• For medium teams with up to 10 users ($30/month or $240/year)
• For large teams with up to 30 users ($80/month or $640/year)
• For enterprises with unlimited users (custom pricing)

Your business plan can be edited by only one user at a time. When a user opens a plan, it automatically locks to prevent any data loss and remains locked until the user finishes their work and exits the plan.

You can print each business plan directly from the plan summaries on your dashboard. 

Suitable for both entrepreneurs and businesses looking for an interactive and visually appealing planning approach.

9. AchieveIt

Source: Screenshot from AchieveIt

AchieveIt stands as a versatile software for business plans, designed to simplify the planning process for businesses of all sizes and planning methods. With AchieveIt, you can easily build plans, ensuring alignment and engagement among your employees and optimizing plans for seamless execution.

Regardless of your preferred planning method, AchieveIt empowers you to construct plans effortlessly, providing a flexible solution for any planning use case. The software ensures your plans are well-aligned with your organization’s objectives, engaging all team members for successful plan execution.

The business plan tool provides robust tracking and reporting features, allowing businesses to monitor the progress of their plans and measure performance against set goals. Users can create customized dashboards to visualize key performance metrics, making it easier to identify trends and insights.

That said, In comparison to most business plan software, AchieveIt’s pricing might be relatively higher with its extensive features. On top of that, for users new to strategic planning software, AchieveIt may present a learning curve during the initial adoption phase.

The business plan software packages for AchieveIt varies based on factors like organization size, required functionality and the number of users. AchieveIt being an enterprise-level software offers custom pricing to cater to the specific needs of each business. For accurate pricing details, it’s best to contact their sales or customer support team.

AchieveIt allows team members, stakeholders and advisors to have shared access to the platform, providing them with visibility into the latest updates and progress on the plans. Users can assign tasks to team members and track their progress within the platform. 

Can AchieveIt integrate with existing systems?

AchieveIt’s Data Integration API lets you import key metric data from existing systems, saving time and reducing errors by eliminating the need for data entry in multiple places.

AchieveIt is best suited for medium to large-sized businesses and organizations that require a comprehensive and collaborative strategic planning platform. It caters to teams and enterprises seeking to improve their planning processes, track performance and drive organizational alignment to achieve business objectives effectively.

No idea what your business plan should look like? Check out these business plan examples for inspiration. 

When searching for the best business planning software, you may be wondering — what features should I look for in business plan software? You want to make sure it meets your specific requirements and streamlines the planning process effectively. Here are the top six factors to consider:

Ease of use

The software should have a user-friendly interface that simplifies the process of creating a business plan. Look for intuitive navigation, clear instruction and a layout that makes it easy to input and organize your information.

Features and business plan templates

Check the range of features and business plan templates the software offers. Look for a diverse selection of business plan templates catering to various industries and business types. The software should provide essential sections like executive summaries, market analysis, financial projections and more.

Financial modeling tools

Your business plan software should allow you to input financial data and generate accurate and comprehensive financial projections. These business plan creation tools are vital for assessing the financial viability of your business.

Collaboration and sharing

If you’ll be working with a team or seeking feedback from others, consider software that enables real-time collaboration and easy sharing. The ability to work together seamlessly can enhance productivity and improve the quality of your business plan.

Built for fast-moving teams that need to be on the same page, Venngage’s real-time collaboration enables you to polish your design with your team in real time, leave comments on each other’s work,and save your designs in one shared folder. With your  Venngage Business  account, you can easily invite and manage your team members to collaborate on a design, all in real time.

Security and data protection

Since a business plan contains sensitive information, prioritize software that prioritizes security. Ensure that the software uses encryption and data protection measures to keep your data safe from unauthorized access.

Exporting and sharing options

Check the software’s export options. You’ll likely want to share your business plan with others, so ensure it can be exported in popular formats like PDF or PowerPoint.

Are you an entrepreneur starting a new business or expanding your existing business? This guide on how to create a small business plan might come in handy for you. 

Creating business plans can be a crucial step in setting your entrepreneurial vision on the right track. To help you through the process, here are 7 steps to guide you in crafting a comprehensive business plan:

Step 1: Executive summary

Start with an attention-grabbing executive summary. This section provides an overview of your business. In your executive summary, make sure to highlight your mission, goals, products or services, target market and the unique value you offer. Keep it concise, yet compelling.

Step 2: Company description

Give a detailed description of your company. Explain your business’s history, its legal structure (e.g. sole proprietorship, LLC, corporation) and the reasons why your business will succeed in the market.

Step 3: Market analysis

Conduct thorough market research to understand your industry, target market and competition. Identify your ideal customers, their needs and preferences. Analyze your competitors and highlight your competitive advantages.

Step 4: Products and Services

Describe your products or services in depth. Explain their features, benefits and how they meet the needs of your target customers. Emphasize what sets your offerings apart from the competition.

Step 5: Marketing and sales strategy

Outline your marketing and sales strategies to reach your target audience. Explain your promotional activities, pricing strategies, distribution channels and sales tactics. Detail how you plan to acquire and retain customers.

Step 6: Financial projections

Project your financial performance over the next three to five years. Include estimated revenue, expenses and cash flow. Detail your startup costs and funding requirements if applicable. Be realistic and supported by market research.

Step 7: Implementation plan

Create a detailed roadmap for executing your business plan. Set specific goals and milestones. Break down tasks and assign responsibilities. Include timelines and a plan for measuring progress.

A great tip here is to start with a well-structured outline. This guide on how to create a business plan outline will help you in creating your blueprint to easily identify your business’ resource needs, including finances, personnel and equipment. 

Is my business data safe with business plan software?

Most reputable business plan software providers prioritize data security and employ encryption and other measures to keep your business data safe from unauthorized access.

What are the benefits of using business planning tools?

Business planning tools offer time efficiency, professional presentation, error reduction, collaborative features and accessibility, making it easier to create a comprehensive business plan that impresses investors and stakeholders.

Do I need any specific skills or expertise to use business plan software?

No, many business plan software solutions are designed to be user-friendly, requiring no specific skills or expertise. They often come with templates and step-by-step guidance to assist you through the planning process.

In the dynamic landscape of 2024, businesses are on the lookout for innovative tools to stay ahead of the curve and drive their growth. These 7 business plan software picks for 2024 offer a wide range of features, from user-friendly interfaces and real-time collaboration to sophisticated financial analysis tools and customizable dashboards.

Whether you’re looking for user-friendly platform business planning tools that aligns with your business planning processes or a business plan writing software that allows you to tailor the business plan according to your industry, goals and unique requirements — I’m quite certain I’ve got them all covered. 

The value of these business plan software options lies not only in their efficiency but also in their ability to save time and reduce errors. By integrating with existing systems through Data Integration APIs, users can seamlessly import key metric data, eliminating redundant data entry and streamlining the process.

If you’re still unsure about which is the right business plan software for your business, you can always take advantage of free trials or video tutorials and demos offered by software providers. Testing the platform firsthand will give you a practical understanding of its usability and suitability for your business.

Discover popular designs

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

7 Best Business Plan Software for Startups in 2024

• Resources for Planning a Business
• Best Business Plan Software

Last Updated: April 26, 2024 By TRUiC Team

Launching a new startup is an exciting yet challenging endeavor. Crafting a comprehensive business plan is a critical first step for any founder to outline their vision, objectives, and strategy. It acts as a roadmap to help guide important decisions and next steps as a company grows.

With so many options available, finding the right business planning tool can be daunting. The best software should be affordable, user-friendly, and offer a robust set of features to aid in financial modeling, strategic planning, and more.

In this review, we'll explore some of the top business plan software solutions designed specifically for entrepreneurs. We'll compare capabilities, ease of use, templates and resources, integrations, pricing, and more. Whether you’re looking to create an investor-ready plan or simply organize your strategy, choosing the right tool can help you get started on the right foot.

Best Business Plan Software for Startups: LivePlan

Top Business Plan Software Solutions

In this review, we'll look at seven of the best business plan software platforms — discussing their pros, cons, features, pricing, and more — so you can decide which one is right for your startup.

Best Business Plan Software for Startups 2024:

• LivePlan - Best Overall
• Bizplan - Easiest to Use
• Enloop - Best Automation Features
• PlanGuru - Best Financial Forecasting
• IdeaBuddy - Best for Idea Validation
• iPlanner - Best for Nonprofits
• Wise Business Plans - Best Professional Services

The following tools all have their own great features. Based on its affordable pricing and usability, LivePlan is our top business plan software choice for startups.

Try LivePlan today or continue reading to explore your options!

Best Business Plan Software: LivePlan

LivePlan is the overall best business plan tool, offering a large number of features at an affordable price.

Visit LivePlan

1. LivePlan - $15/month to $30/month

We love LivePlan overall because it offers great value at an affordable cost. The software lets you quickly create a business plan from anywhere in the world using what is arguably the best business plan software available on the market. It does everything better than its competition and costs way less.

What’s more, the online “cloud-based” platform is easy to use and you are under no contract or obligation to keep paying for the service. Even better, if you decide to stop service for whatever reason, Palo Alto Software, the makers of LivePlan, will keep your account active and data preserved for at least a year should you decide to reactivate your account later.

• Create an unlimited number of business plans
• A forecast feature for those less mathematically inclined. Plug in data, and it will generate charts, graphs, figures, and even the profit and loss, balance sheet, and cash flow statements
• 500+ business plan templates spanning all major industries
• Real-time financial data tracking
• Performance dashboards track sales and budgeting
• Create one-page pitch plans for potential investors
• Milestone scheduling feature — Some people will use it when working with others on their plan; it will let you assign milestones to people.
• Low-cost annual plans
• Affordable pay-as-you-go plans
• No cancellation fees
• Data saved for 12-months, even after cancellation
• Clean, modern platform
• Cloud-based; works on any business machine (Linus, Windows, Mac)
• Integrates with Quickbooks and Xero to import your data easily
• Knowledgeable customer support to get help with your plan
• No valuation capabilities
• Templates built on Palo Alto Software’s earlier software Business Plan Pro require some modifications to be used on LivePlan

Insider Information

Talking to the nice people at LivePlan we learned some inside information that we wanted to share with our readers.

Here's what we learned:

• LivePlan has been used by contestants on ABC's hit show "Shark Tank" to win over angel investors to help them get their ideas and businesses funded.
• Accountants use LivePlan as an added-value service to sell to their clients.
• Businesses continue using LivePlan because of a feature called “Dashboard” which lets you manually enter your actuals or pull actuals from Quickbooks online to do comparative forecasting and analysis.
• LivePlan helps with business continuity planning (BCP).
• LivePlan executives use LivePlan to make important business decisions.
• "Dashboard" does profit and loss, cash flow, and balance sheet reports and lets you compare and contrast your actuals from your forecasts to be able to show to investors.
• LivePlan lets you create business plans in 1/5th the time it takes using templates.

Customer Reviews

LivePlan receives great feedback from customers. LivePlan reviews average 4.5 stars out of 5 on GetApp. LivePlan is an easy company for us to recommend for the best business plan software.

2. Bizplan - $29/month, $249/year, $349 lifetime

Bizplan rates high on our list because they offer a lifetime plan that gets you "forever access" to their business plan software. As an added bonus, you also receive free access to Startup Courses and LaunchRock, a landing page builder.

• Easy, "fill-in-the-blanks" plan builder
• Publish your business plan online
• Unlimited business plans
• Bizplan takes care of the financials
• Cloud-based (use any browser on any computer)
• Options to add more graphics and photos
• Low-cost yearly plans
• Create unlimited business plans
• Xero to import your data easily
• Excellent and responsive customer support (email/chat/phone)
• Free access to Startup.com and LaunchRock.com
• Discount at Fundable.com (connect with lenders and investors)
• Can't export in Word
• Doesn't currently integrate with QuickBooks
• No free trial
• No third-party app integrations

Talking with BizPlan insiders, we learned that the premise behind BizPlan is to help startups easily create professional business plans to give them a leg-up with lenders and investors.

Here's what else we learned:

• BizPlan's does all your financial calculations for you.
• BizPlan strives to be an all-in-one solution for Startups needing funding.
• BizPlan is constantly making improvements to its software.

BizPlan receives great feedback from customers. BizPlan reviews average 4.4 stars out of 5 on GetApp. Still a relatively new option, BizPlan already has over 30,000 satisfied customers. As their platform grows, we wouldn’t be surprised to see them integrate even more valuable features. Keep a close eye on this one.

3. Enloop - Free to $39.95/month

If you’re looking to try before you buy, Enloop is a strong choice as one of the only business planning software tools with a free trial.

• User-friendly platform
• Compare your financials against your industry's performance
• Bank ready financial statements (Profit and Loss, Balance Sheet, Cash flow)
• Lets multiple team members work on a business plan
• 36-Month detailed financial reports
• Sync date and text into your business plan
• Real-time performance rating
• Generated business plan Pass/Fail report
• Multiple currency formatting
• Seven-day free trial (no credit card required)
• Advanced financial ratios
• Financial projections
• Video tutorials to help you with the writing process
• No phone or chat support, just a "contact us" form.
• Three business plan limit per account
• Doesn't integrate with QuickBooks or Xero
• No financial forecasts beyond 36-months
• No 30-day money-back guarantee

We learned that the premise behind Enloop is to make business planning easier for entrepreneurs. Enloop achieves this by making software simple to navigate through and takes risks off the table with their no credit card needed seven-day free trial. Their business plan creation software offers financial forecasting features for up to 36 months.

• Enloop utilizes 16 financial ratios to get your business ready for investors.
• Enloop offers some sample business plans that are easy to modify.
• Enloop's performance score increases as you create your detailed plan.
• A new business or small businesses benefit the most from Enloop's solutions.

Enloop receives fair feedback from customers. Enloop's reviews average 3 stars out of 5 on PCMag. Enloop's main complaint is its lack of instructional text for writing mission statements and other key sections. What they rank high on is their efficiency and the speed at which the software lets you write a business plan.

Even beyond the free version, Enloop Basic is just $9.95/month ($6/month when paid annually), so they’re one of the least expensive tools for writing a business plan.

4. PlanGuru - $99/month to $299/month

PlanGuru is a good option if you’re looking for considerably more robust software that offers quite a bit more. The most notable feature we like is the valuation tool, only present on the desktop version of the software. PlanGuru lets you calculate the valuation of your business using three different methods. No other business plan software offers this that we know of.

PlanGuru also offers budgeting, forecasting, and performance tools to help you put together a business plan. In the main, PlanGuru allows you to get a custom-tailored three financial statement budget model up and running out of QuickBooks or Xero in a matter of minutes. PlanGuru's business plan writing software takes you through a setup process where it asks you questions such as:

• What's the first month of your fiscal year?
• How many historical years do you want to import?

And, once you answer these questions, PlanGuru then generates a model for you that you can then populate with your historical data if you have it. Then you can go through PlanGuru's 20+ projection methods.

Some financial data projection methods include:

• Expenses, like payroll, etc.
• Balance sheet items, like accounts receivable, accounts payable, crude expenses, prepaid expenses, loans, etc.

These are only a few of the features the business plan software offers. Here are some more.

• Budgeting/Forecasting Software
• Analytics Service for Financial Performance & KPIs
• Valuation calculations (desktop software only)
• Desktop and cloud-based options
• Free 14-day trial and 30-day money-back guarantee
• Great customer support and knowledgeable sales staff
• Lower-cost yearly plans offered
• Advanced financial calculations
• Business valuation calculations
• No contracts
• Integrates with QuickBooks and Xero
• Costlier than LivePlan and most other business plan software options
• Additional cost per user can add up quickly

The great thing about PlanGuru is that the only thing you have to worry about is the income statement and balance sheet projections because the cash flow statement is automatically generated.

Then once you have the cash flow statement, income statement, and balance sheet in place, you can then lock down the budget.

• PlanGuru's desktop version has three different types of valuation methods that calculate the worth of your business.
• PlanGuru has some really nice reporting tools that pull together your financial statements into table formats, say, for the bank, line-by-line.
• PlanGuru also has some nice charts, graphs, scorecards, and some easily digestible reports that can help you visualize how your company is performing.
• Exports to Excel, PDF, and Word documents --and, there's even a tool that lets you create customized reports.
• You can print your plan off too to show partners, lenders, and investors.
• PlanGuru now offers a cloud-based version of its software, though it will take some time to catch up to the rich features offered by the current desktop software version.
• With PlanGuru you also get free updates, bug fixes, and new releases as they become available.

Important Note: These tools are important because investors may want to see not only historical performance but also projections.

5. IdeaBuddy - Free to $35/month

IdeaBuddy makes our list because of what's behind their approach. IdeaBuddy focuses on helping entrepreneurs develop their idea first, then share it, and then refine it into a plan. If you have a business idea and don't know what to do next, IdeaBuddy could be what you're looking for in a business plan software.

• Single-page business plan pitch (Idea plan)
• Clean modern design platform combined with great financial tools
• Marketing plan for selling and promoting your products
• Market overview plan where you create targeted customer profiles, identify your competition and calculate the market potential
• Business plan creation that includes forecasting performance and cash flow projections
• A proprietary algorithm calculates a final score for your idea providing recommendations for improvement after you complete "Story Mode"
• Idea Journal, that is an internal business plan for you to show potential investors
• A lifetime plan costs only $178
• Great for developing ideas
• Great for doing market research
• Pay-as-you-go plans offered
• Email-only customer service
• Software lag time issues
• Fewer software options than most other small business options

IdeaBuddy has some great features that are fantastic from idea conceptualization down to cost projections and the laying out of steps to take to start a business. We would have liked, however, to been given more KPIs that would notify us of tasks, help with idea validation, and help us measure other objectives to better monitor the health of our business. Another thing lacking was the design of the finished plan--it contained some noticeable structural issues.

IdeaBuddy has received some outstanding customer reviews on GetApp. IdeaBuddy has earned a 4.6-star rating out of 5 possible stars.

6. iPlanner - Starts at $55/year

iPlanner is a comprehensive business plan software that has been aiding entrepreneurs since 2007, providing a robust framework for developing business plans, models, and financial forecasts online.

• Unlimited Team Members & Collaboration
• A La Carte Pricing Model vs Packages
• Discounts for Serial Entrepreneurs & Business Coaches
• Solid amount of industry knowledge and experience.
• They've got two trademarked business planning services, Startup Framework™ and Strategy Designer™
• All of their business planning packages allow you to have unlimited collaborators and assign people three different roles: Project Owners, Advisors, and Viewers.
•  Their Startup Framework software has a business modeling section where you can design a business model canvas and strategize as much as you need before diving into your plan.
• Doesn't have a month-to-month option for either of their services. Their Strategy Designer is payable only annually, while their Startup Framework is available for 3-month, 6-month, or 12-month payments.
• They don't offer refunds
•  Their website is pretty old school and tough to navigate.
•  Unlike other business planning software, iPlanner doesn't offer a free version or trial. However, you can take a tour of their Startup Framework software or view a demo of the Strategy Designer to get a feel for them.

iPlanner's Business Planning Software

If a simple framework is all you're looking for, iPlanner can help you out. They don't have many bells and whistles, but at these price points, they offer a good value for nonprofits and corporations.

7. Wise Business Plans - Pricing by Request

Wise business plans website is a little confusing to navigate, and pricing is by request only, which can get frustrating. They do have a lot of options for different kinds of business plans for various types of business types, which makes them versatile. They also have business building and funding options as well. And, if you wish to establish business credit, they offer net-30 accounts that get reported to Equifax business.

• Claim to be the only business plan company to write for Fortune 100 and 500 companies
• Business formation services
• Business license searches
• EIN services
• Digital marketing services
• Business website design and branding
• Has a lot of helpful information
• Helpful options for forming your business
• Options to help after you start your business
• Helps small businesses establish business credit
• Not an actual business plan software
• Expensive by comparison
• Website is difficult to navigate
• Pricing is by request only
• Limited products and features
• Turnaround is one month
• Requires some work on your end

Business Plan Software Pros and Cons

• By using business plan software providers, you’ll be able to create a solid outline for your business. Although some of the options above are better than others, each will walk you through from start to finish.
• No matter how you look at it, business plan software is cost-effective. As long as you actually use the tool, you’ll generate significantly more value than you’re spending on monthly subscription fees.
• If you spend the time to create a solid plan, you’re much more likely to hold yourself accountable. Think of planning software like an accountability buddy for entrepreneurship.
• Your business plan tool will help set realistic financial goals, and most can also keep your bottom line in check by integrating your accounting software.
• Business planning software enables you to collaborate with partners, mentors and investors.
• Some of the business plan tools don’t offer support and can have slightly buggy features. That said, if you’re serious about writing a solid plan, go with a tool that’s constantly updated and well made.
• Although some business plan tools have a collaboration feature, none of them can review it when you’re done. All business planning tools lack a human touch.

How to Choose the Right Business Plan Software

With the array of business planning tools available, it can be daunting to select the right one for your needs. Here are some tips for choosing a business plan software solution:

• Consider your skill level – Opt for software like a wizard-guided template if you are less experienced in writing plans. Choose more advanced software with greater flexibility once you know what you are doing. Look for drag-and-drop tools to easily organize sections.
• Determine your budget – Prices range from free to several hundred dollars. Know how much you can spend before shopping.
• Compare features – Look for software with the specific tools you need, like financial projections, sample text, customizable templates, and more.
• Evaluate the financial tool capabilities – The software should provide extensive financial tools like forecasting, modeling, projections, and dashboards to streamline financial planning.
• Check reviews and ratings – Get feedback from other users about their experience with the software. High reviews indicate easier, more user-friendly software.

Which Is the Best Business Plan Software?

You know the unique requirements of your startup better than we do. These are all quality services that offer business planning software tools for entrepreneurs like you. Feel free to read over our full reviews if you’d like to know more about any of them or even visit the websites directly.

In general, we do prefer LivePlan because they have a huge library of business plan templates, and we love their convenient dashboard. They're the planning software that is most likely to help you via customer support, continue updating their tool, and figure out ways to make your business experience better. Enjoy!

What is the purpose of a business plan?

The purpose of a business plan is to provide a structured outline and roadmap for a business's goals, strategies, and operations. It serves as a guide for decision-making, resource allocation, and management. 

Furthermore, it can be a crucial tool for attracting investors, securing loans, and ensuring that all stakeholders have a clear understanding of the business's direction and objectives.

What does business plan software do?

Business plan software assists entrepreneurs and businesses in creating, organizing, and refining their business plans. It provides tools, templates, and guidance to streamline the planning process. 

Features often include financial forecasting, market analysis, visual aids like charts and graphs, collaboration capabilities, and even integration with other business tools. This software aims to simplify the task of creating a thorough and professional business plan.

How do you write a business plan?

To write a business plan, start by writing an executive summary that provides an overview of your business idea, products/services, market opportunity, and projected growth. Outline your company description, industry analysis, target customers, competitive advantage, marketing and sales plans, operations, management team, and financial projections.

How long should a business plan be?

The length can vary based on the complexity of the business, its stage, and its intended audience. In general, it might range from 15-50 pages. However, the key is to ensure that the plan is comprehensive yet concise. 

For many situations, especially when seeking investment, a more detailed one is preferable. Yet, for internal purposes or for businesses at very early stages, a shorter, more concise plan might suffice.

Are there business plan templates on Word?

Yes, Microsoft Word has business plan templates you can download and customize. The templates provide section headings, instructions, sample text, and tables to input your specific business information.

What is Palo Alto Software?

Palo Alto Software is a company that's been around since the late 1980s. They created business management software for startups and existing businesses. The software has since been updated and rebranded as LivePlan and today happens to be one of the most sought-after business plan software available in the marketplace.

Individual Business Plan Reviews

Featured articles.

What Is a Business Plan?

Lean Startup Business Plan Guide

Business Plan Mistakes to Avoid

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai Pitch Deck Generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans
• WHY UPMETRICS?

Customer Success Stories

Business Plan Course

Small Business Tools

Strategic Planning Templates

E-books, Guides & More

10 Best Business Plan Software and Tools in 2024

Do you know what’s common between a global IT firm and a small food truck business?

Like any other business on the planet Earth, they both require a  solid business plan  to make their business a runaway success.

Business plan. No entrepreneur is a stranger to this term, but do they all consider it seriously? Not sure.

Results? Spending a lot of time, money, and resources on the wrong marketing strategies, missing several growth opportunities, and of course, facing tough times raising funds. 

No one wants to be in this situation! 

That’s where a perfect business plan software can help you out. These tools make drafting an investment-ready business a breeze.

So how exactly can these business planning tools help?

Simply put,  business plan software  can help you create a winning business plan, develop marketing strategies, and predict your financial future—ultimately helping your business grow.

Now, how to choose a tool that will suit your business’s requirements and your budget too? The answer is right here.

In this article, we’ve narrowed down our search for the best business plan software to the 10 best paid and free software considering factors like—pricing, features, performance, and credibility. 

So you can easily pick the one that best suits your requirements.

All sorted? Shall we begin? Let’s roll.

Best Paid and Free Business Plan Software and Tools

Jump to section, 1. upmetrics.

Upmetrics  is a top business and financial planning software helping entrepreneurs and small business owners start and grow their businesses.

Its 200+ fully customizable sample business plans, video tutorials, well-written documentation, and go-to guides make writing a business plan a lot easier for someone new to business plan writing.

The best part about Upmetrics is—it’s affordable, reliable, and best for beginners. 

In fact, the creators of Upmetrics believe that creating a business plan requires no special qualifications, nor a degree in finance to draw financial projections.  

And the tool they’ve created speaks volumes of their words—making it a go-to solution for budding entrepreneurs. 

Let’s have a look at the features you get with Upmetrics—the #1 business plan software: 

• 400+ fully customizable business plan templates to get started.
• Easy-to-use business plan builder with drag and drop tools.
• Financial forecasting tool to plan and manage your cash flow with ease.
• Easy to share or collaborate with the team in real time.
• Pitch deck creator to create perfect pitches and impress investors.
• Createactionable business strategies using various business model canvases.
• Easily customize and edit cover pages.
• Real-time updates and cloud storage, eliminating the risk of data loss.
• Business resources, video tutorials, and guides to help get started.
• Intuitive, seamless, and responsive user interface.

The Upmetrics subscription starts at $7/month (billed annually) with one workspace; it also provides a free demo and a 15-day money-back guarantee —so no risk at all!

Create winning Business Plans with ultimate

Plans starting from $7/month

What People Say About Us

2. Liveplan

LivePlan  is one of the best and most renowned business planning, budgeting, and performance-tracking software for startups and small business owners.

Whether you are a startup looking to attract potential investors or an established organization that needs help creating a forecast of your business’s financial future—LivePlan can help.

LivePlan simplifies the process of creating a professional business plan with its instruction manuals, tutorials, and expert guidance, whereas its automated financials built-in with formulas ensure precise financial forecasting.

LivePlan provides a wide range of features which may include:

• Business plan templates
• Budgeting and expense tracking
• Online learning tools & resources
• Collaborative planning
• Pitch deck creator
• Dashboard and reporting
• Integrated document storage

Though LivePlan has been in the market for a long time now, it isn’t suitable for short-term business planning. That’s why we recommend exploring some LivePlan alternatives.

LivePlan’s subscription model consists of two plans: standard and premium. The standard plan costs $20/month, whereas the premium plan costs $40/month. However, they do not have any free trial or demo as a part of their pricing plan.

What I didn't like about LivePlan?

Here are the average user ratings, comparing the experiences on Liveplan and Upmetrics.

Compare Liveplan with Others

Liveplan vs. Enloop: Which is Best for Your Business?

IdeaBuddy vs. Liveplan: Which is Best for Your Business?

Bizplan vs. Liveplan: Which is Best for Your Business?

Enloop  is an advanced business planning and financial forecasting tool helping business owners maximize the potential of their business venture.

Unlike Upmetrics and LivePlan—Enloop is designed for individuals with prior financial knowledge and business planning experience.

Understanding all of its functionalities is tough, but it has a lot to offer once you figure out its basic functionalities. Still, it’s not the most intuitive and user-friendly application in this space, so it may take a while to get used to it.

If you’re not a beginner and are willing to invest some time understanding and learning its functionalities—it’s well worth it. But, if you’re not, you may consider looking for a few other business plan software.

Enloop provides a wide range of advanced financial tools and business planning features, which may include:

• Business plan creation
• Automated financial forecasts
• Collaboration and sharing
• Funding and investor tools
• Exporting and integrations
• Auto-generated financial reports
• Automated text writing

Enloop’s monthly subscription plans range between $19.95 and $39.95, depending on your plan and functionalities. It also has a 7-day free trial with no credit card details required.

What I didn't like about Enloop?

Here are the average user ratings, comparing the experiences on Enloop and Upmetrics.

4. IdeaBuddy

Ideabuddy  is an innovative business plan software helping new-age entrepreneurs turn their ideas into successful business plans.

Customizable templates, industry-based guides, and streamlined idea and business plan creation make it one of the most user-friendly applications on the list.

It is designed on a principle where users can develop, test, and launch their business idea—all in one place. While it’s great for idea creation, it may lack several comprehensive business planning features.

Financial forecasting is vital to a business plan, but IdeaBuddy may not provide all the necessary financial tools for accurate projections.

So if your business is in the idea stage—choosing IdeaBuddy could be a fair call, but if you plan to build a comprehensive business plan, you need another tool.

IdeaBuddy provides a wide range of features, which may include:

• Modern business plan with a click
• Export your plan and financials
• Mobile-friendly platform
• Customizable templates and industry-based guides
• Test to score your idea
• Step-by-step business guide
• Brainstorm ideas with your team

IdeaBuddy’s subscription model consists of four plans: free, dreamer, founder, and team pro.

Depending on the plan specifications and features, these plans may cost between $15 to $40 a month. You can also save up to 60% on annual memberships.

What I didn't like about IdeaBuddy?

Here are the average user ratings, comparing the experiences on IdeaBuddy and Upmetrics.

Planful  is a business planning and financial performance management cloud software. It provides a structured framework for industry-wide businesses to develop, track, and execute their plans.

The tool specializes in financial performance management with advanced features like—financial close management, reporting, and consolidation.

While the tool has numerous advanced features and functionalities—they all come with a high price tag as it’s mainly designed for medium and large-scale enterprises.

Let’s have a look at the extensive financial tools and features you may get with a planful subscription:

• Budgeting and forecasting
• Financial consolidation
• Scenario modeling
• Reporting and analytics
• Financial close management
• Data integration and connectivity
• Responsive web and mobile apps

Planful has no structured pricing model on their website; users may contact their sales team for a custom quotation.

What I didn't like about Planful?

6. iPlanner

iPlanner  is an enterprise business plan software that has been helping entrepreneurs develop their business plans since 2007. It is suitable for businesses looking to secure funding, better understand and manage risks, or communicate the company’s business model and strategy to the team.

Though the business plan software has been around for over a decade now, it didn’t seem to cope with the technological advancements, so it may not provide the most intuitive and visually appealing user interface.

But if you are searching for an affordable business planning and performance tracking tool with KPIs, analytics, and reporting features, iPlanner can be a good investment.

Here’s an overview of the key features of iPlanner—business plan software:

• Financial forecasting
• Secure and accessible
• Data security and backup
• How to articles and guides

iPlanner’s subscription model consists of two plans: professional and corporate. Professional subscriptions start at $24 for a 3-month subscription with one project, while corporate subscriptions start at $59 for a 6-month subscription with 12 projects

What I didn't like about iPlanner?

7. PlanGuru

PlanGuru  is a business planning software that helps entrepreneurs make better decisions, increase profits, and accomplish their business goals through strategic business planning and accurate forecasting.

Budgeting & financial analytics, rolling forecast, and strategic planning are three critical components of PlanGuru’s feature list.

PlanGuru specializes in forecasting financial statements, scenario analysis, budgeting, and gaining insights through reporting tools.

It offers many advanced financial forecasting features but is quite expensive— making it unsuitable for startups with limited investment capital.

PlanGuru provides a wide range of financial tools and business planning features to create business plans, which may include:

• Business valuation tool
• 20+ standard forecast methods
• Budget/forecast for up to 10 years
• Archive budget feature
• Standard report export to PDF, Excel, and Word
• Custom report builder for Excel
• Online dashboard, scorecard, and reporting tools

PlanGuru has two different pricing plans; one for businesses and nonprofits and another for business advisors. Depending on the plan specifications and features, these plans may cost between $99 and $299/month.

What I didn't like about PlanGuru?

8. The Business Plan Shop

The Business Plan Shop  is a business & financial planning and analysis platform for small and medium-sized business owners and financial advisors.

Its business plan templates make writing a business plan relatively easier for beginners. Despite its many features, the business plan software specializes in financial analysis, forecasting, and KPI tracking.

It surely has a few advanced features but can be expensive for startups and small businesses.

This business plan software provides a wide range of features, which may include:

• Financial forecasting software
• Sync accounting data
• Drag and drop templates and editor
• Integration with financial data
• Faster than Microsoft Word

The Business Plan Shop has two different pricing plans; one for businesses and CFOs and another for advisors. The business & CFO plan costs $25.50 per month, and the Advisor plan costs $94.20 per month.

What I didn't like about The Business Plan Shop?

Bizplan  is a comprehensive business plan software helping startups, entrepreneurs, and small business owners create business plans with direct access to planning experts. 

Financial tools help create detailed financial projections and financial and cash flow statements in no time, so entrepreneurs can spend more time growing and scaling their businesses.

The platform also has a fundraising tool to help startups connect with potential investors—which has already helped raise over $500 million for startups.

It has all the features to create a basic business plan but may lack industry-specific guidance or assistance.

Let’s have a look at the wide range of features that come with a Bizplan subscription:

• Financial modeling
• Integration and export
• Reporting and presentation
• Progress tracking
• Step-by-step guidance

Bizplan’s pricing plans start at $29/month, whereas the lifetime access costs $349. You may check their pricing page for more information.

What I didn't like about Bizplan?

Here are the average user ratings, comparing the experiences on Bizplan and Upmetrics.

Brixx  is a financial forecast software for cash flow, budgeting, and financial planning. Apart from helping users create a basic business plan, the platform also helps them with financial modeling, scenario planning, and goal tracking.

Its interactive charts and graphs can help you clearly present your financial data and cash flow statements for enhanced reader understanding.

Integrating Brixx and other accounting software automates the syncing of your actuals and forecasts, giving you a head start using Brixx.

The tool primarily focuses on financial projections and forecasting, so there are only a few features for other parts of the business plan.

Let’s have a look at the wide range of features that come with a Brixx subscription:

• 1-10 year financial forecasts
• Professional charts and reports
• Automated tax forecasts
• Quick-start templates
• Share plans in real-time
• Business Resources
• 3-way forecasting

Brixx has four packages in its subscription model: Foundation, Essentials, Professional, and Enterprise. The pricing for these packages may range from $0 to $66 per month.

What I didn't like about Brixx?

How to Choose the Right Business Plan Software?

All the business plan tools on our list are credible and can help you create a winning business plan. However, it’s critical to understand each tool specializes in certain aspects of business planning.

Let’s understand which factors to consider while choosing the right tool to help you create a professional business plan:

The most obvious factor. Ask yourself how much you can afford to spend on a business plan maker.

A free or low-cost tool may provide only some necessary functionalities to create a detailed plan. So, figure out your budget and shortlist the tools that you can afford to invest in.

2. Your specific requirements

The next step. Learn your specific requirement. For instance, if your business is in the idea stage, you may not require a tool with advanced financial features like—PlanGuru; Ideabuddy may work.

Both tools cater to specific audiences; if you are not sure, you may go with Upmetrics. It has pricing plans suitable for all business sizes.

3. Business plan templates

Custom designing a business plan can be tedious, so make sure the business plan software you choose has industry-specific templates to help you get started.

4. AI assistance

Artificial Intelligence has revolutionalized the way people get their things done. Make sure you select a platform that also provides AI assistance while creating a business plan.

With tools like ChatGPT and  AI business plan generators,  you can draft a business plan in a breeze.

5. Charts and graphs

Let’s face it, no one likes to read long paragraphs. The tool you choose must be able to turn your financial data and balance sheets into appealing and easy-to-understand charts and graphics.

6. Financial projections

Most critical section of a business plan. Understand your requirement regarding financial projections and the level of features the tool provides.

For instance, a large-scale organization may require a tool that can easily do business financials for ten or more years.

7. Contribution and sharing features

Make sure the tool you choose must provide the contribution and sharing features so that you can work with multiple team members.

8. Convenience and user-friendliness

A no-brainer. Ensure the software you choose has a user-friendly user interface and a manageable learning curve to understand all the working features.

9. Integrations

Some of the best business plan software integrates with accounting software. This feature can be handy while transferring financial details into your business plan.

10. Step-by-step guides

These user guides and tutorials can help you easily outline and prepare the first draft of your business plan, so make sure you consider this as one of the factors while selecting a tool.

11. Support

You are new to business planning software and may need help using some of its features. A responsive support team can help you get back on the right track.

Think of these factors as a checklist while researching the right business plan software. Once you have checked off all the boxes, you will have the right business plan software by your side.

Pros and Cons of Using Business Plan Software

Undoubtedly, business plan software can be a worth-it investment for your business, but it surely has a few disadvantages too. Let’s get to that:

• Time Saving: business plan software can be a big time-saving investment.
• Step-by-step guidance: These guides make it easier to get started for beginners.
• Accurate reporting: Good business plan software guarantee the accountability and accuracy of the reports generated.
• Customizations: Business plan tools also offer options to personalize your reports.
• Generic templates: These planning tools often provide generic templates that may not suit your requirements.
• Limited flexibility: In terms of formatting, content, design, and layout.
• Learning curve: Using these tools requires a learning curve to navigate the software.

There have to be a few disadvantages, but they are negligible when you look at the positive side of having a business plan software onboard.

And this section leads us to our conclusion!

That was the article for today with some of the best business plan software. Now over to you. Revisit the top business planning software on the list, do your research, and select the one that best suits your requirements.

Got any more burning questions in mind? The FAQ section starts right after we wrap this article up, feel free to explore. Happy business planning! 

Other Business Plan Software Alternatives

• Best 8 Liveplan alternatives
• Top Bizplan alternatives & competitors
• 8 Growthink alternatives
• Best Ideabuddy Alternatives
• Best Enloop Alternatives

Say No to Expensive Business Planning Software!

Get Affordable and Feature-Packed Business Planning with Upmetrics

Frequently Asked Questions

What is the best business plan software for startups.

We’ve already mentioned the best business plan software in the blog post earlier; you may choose one amongst those depending on your specific needs.

However, Upmetrics can be a go-to business planning software for startups as it only costs $9 per month to get started—which is worth it against the value you get.

Which tool is used as a one-page business plan?

There are many business plan software providing features to create one-page business plans like—Upmetrics and Ideabuddy. You can use Upmetrics’ canvas modeling feature to develop actionable and entrepreneur-focused one-page business plans.

Can I write a business plan myself?

Of course, you can. It’s easier than ever to write a business plan with the emerging use of tools like ChatGPT. Though you can write a business plan, you need assistance making it presentable for your investors.

And business plan software providers like Upmetrics can help you do that. With 200+ sample business plans, you can easily write the first draft of your business plan.

What is the best way to write a business plan?

There cannot be a standard answer to this question. There are various business planning processes, and all of them might not work for you. Still, considering the time-saving approach, using an industry-specific template and editing it as per your requirements can be an easy way to write a business plan.

Using ChatGPT for business plan writing can also be one of the best ways to write a business plan. As mentioned, there can’t be a specific answer to this question; find a way that best suits your needs.

Is there any free business plan software available?

It’s really challenging to find the perfect business plan software, that too, for free. IdeaBuddy from our list has a free plan, but it comes with very limited features, not so helpful for creating a business plan.

Business plan software like Upmetrics, Bizplan, and LivePlan also have free trials, so you may try their features before purchasing. Furthermore, you can get a 30% off on an Upmetrics subscription if you are a nonprofit or student.

How much does business plan software typically cost?

The cost of a business plan software can widely depend on the level of features and functionalities they provide. Still, the monthly subscription of a business plan tool can range anywhere between $5 to $300.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Popular Templates

Plan Smarter, Grow Faster:

25% Off Annual Plans! Save Now

What stage is your business at?

Tell us and we’ll match you with a special LivePlan discount:

New Business Idea

Startup Phase

Established Business

Enter your email address to unlock it.

Please enter a valid email address

We care about your privacy. See our Privacy Policy .

Chase Your Business Dreams With Confidence

Join over 1 million entrepreneurs who plan, fund and grow their companies with LivePlan.

4.8/5 Google Reviews

4.8/5 ShopperApproved

With the right tools and a little guidance, you can achieve almost any business goal

Build your business plan faster and easier with AI

Say goodbye to writer’s block. Ensure your business plan is the best it can be with the AI-Powered LivePlan Assistant.

Get inspired by 550+ sample business plans

Browse hundreds of sample business plans that cover every industry imaginable. This helps you visualize what your completed plan should look like.

Organize & pitch your ideas

Clarify and vet your ideas in 30 minutes by creating a One-Page Pitch. Then use it to easily explain your business opportunity to investors.

Create financials without clunky spreadsheets

No more complicated formulas. LivePlan guides you through a simple process for building financial forecasts and reports for your business plan.

LivePlan has helped over 1 million business owners build better businesses

It’s proven, companies that plan and track against their plan grow 30% faster than those that don’t. No matter your industry, location, or size — LivePlan helps you get your business off the ground and grow

“Trying to open a new business is very time-consuming, and since I was running another business while I was trying to set up Tailored, I didn’t have a lot of time.”

Owner & Founder, Tailored Coffee

“It wasn’t my intention to be an entrepreneur or a business person. My intention was to work with dogs. I kind of had to learn the rest of it in order to do what I wanted to do.”

Joanna Stanford

Founder, Trots Dogs

“That’s what it does for your business; [using LivePlan] has got us all talking and much more engaged about what we are and what we’re trying to do.”

Owner & Founder, Web Ninja

“Before LivePlan, I was making decisions that were poorly informed. Now I test everything through my business first, before I take it to my clients.”

Enae Jackson-Atkins

Owner & Founder, Esquire Accounting

Entrepreneurs & business owners love LivePlan

“I learned more about running my small business from a week of focused work in [LivePlan] than I have from any other single source. It has fundamentally changed the way I view my business ventures”

Capterra Review

“Using LivePlan is easy and there is so much assistance available. There are examples, templates, and videos explaining what to write. [...]. It does the math for you. It creates graphs and charts. It is amazing.”

Shawnnell B

“LivePlan was a great help to design, work out, plan and strategically organize and think about all the ideas that go into developing a new project and business plan [...] Think about it like a coach guiding you through the process.”

Shopper Approved Review

“I’ve been using LivePlan with Xero for a few months now and love it. It’s given me visibility about how we’re doing against Forecast like I’ve never had before...”

Rob Mackley

Xero App Store Review

“Before LivePlan, my team and I had no idea where or how to start [...] It helped us focus on and build every single area of our business strategy and recognize that some aspects of the company needed to be adjusted before we could launch.”

“LivePlan has eased my business planning processes and have provided me with easy access to credit from both banks and investors alike.”

“All businesses require solutions and tools [...] for control of expenses, spreadsheets were always the first option, but since the arrival of LivePlan, all work is easier and more automated.”

Trust Radius Review

“I didn’t have a business plan and using LivePlan helped give me an easy tool to build a strong business plan for myself and clients. My clients have gone on to enhance their plans and grow their businesses.”

Gabriella B

“LivePlan made us feel confident and secure in our numbers and gave us a clear view of our past, present and future!”

“LivePlan provides the balance between stating your vision, the framework to support it, and the numbers.”

Try LivePlan today

Totally risk free. 35-day money-back guarantee.

The Best 10 Business Planning Tools for Startups

Business planning is one of the significant strategic approaches that startup companies use to showcase their core objectives and programs to achieve organizations goals. Young businesses also prefer to make solid business plans to attract investors.

Therefore, the use of authoritative business planning tools is crucial for startups. That is why this article shares one of the top business planning tools with all necessary features and pricing models.

• 1 Top 10 Business Planning Tools for Startups
• 2.1 Features
• 2.2 Pricing
• 3.1 Features
• 3.2 Pricing
• 4.1 Features
• 4.2 Pricing
• 5.1 Features
• 5.2 Pricing
• 6.1 Features
• 6.2 Pricing
• 7.1 Features
• 7.2 Pricing
• 8.1 Features
• 8.2 Pricing
• 9.1 Features
• 9.2 Pricing
• 10.1 Features
• 10.2 Pricing
• 11.1 Features
• 11.2 Pricing
• 12 Conclusion
• 14 What is Business Planning?
• 15 Why business planning is important?
• 16 What are ten of the best business planning tools?

Top 10 Business Planning Tools for Startups

Here are ten of the best tools that will help you writing a business plan.

Enloop is a cloud-based business planning tool that 323,180 entrepreneurs, students and businesses have used. It can create around 16 financial ratios and real-time performance reports.

Financial Forecast —  Businesses can automatically anticipate their financial reports with this tool.

Currency Support —  It supports around 100 currencies, so people from different countries can smoothly use this app for business planning.

Real-Time Score —  Enloop permits the startups to watch their real-time score to improve performance.

Its Free plan enables the businesses to get a 7-day free trial. But the monthly cost of its Detailed plan is $19.95.

2. LivePlan

LivePlan could be a reliable option for startups to nail down a solid business plan. Moreover, it also claims to build business plans 30% faster than the rivals. Luckily, 1 million small businesses, enterprises and entrepreneurs have shown trust in this tool.

Sample Plans —  It is the perfect business tool for new teams because they can get guidance from 500+ already available sample plans.

Professional Documents —  LivePlan also enables the startups to design an engaging business plan and other documents to convince investors.

LivePlan comes with two plans Standard and Premium, and its monthly charges start from $20.

3. IdeaBuddy

If you are finding an ingenious business planning tool, then you shouldn’t ignore IdeaBuddy. With planning, development and real-time evaluation, its financial projection properties are also appealing.

One-Page Plan —  Startups can build a business plan within 30 minutes, and yes, it could consist of a single page for ease of understanding.

Financial Properties —  Financial calculators, profit and loss statements, and forecasts benefit from using IdeaBuddy.

The yearly cost of its Dreamer plan is $65, but only 1 collaborator is eligible for it. However, for 3 and 30 collaborators, you can also consider its Founder and Team plans. The yearly charges of these plans commence from $115.

Cuttles is one of the most straightforward business planning tools that 20,000+ startups are using. It could surely be a great option when it comes to building startup plans.

Canvas —  This property aids the young companies to smoothly architect and corroborate their business idea.

Suitable for Teams —  It also allows the startups to easily include the teams’ ideas while making a business plan.

Its Free plan is applicable for 1 member and offers restricted features. On the other hand, you can consider its Seed, Grow and Series plans with more advanced characteristics. Its Seed plan bills €8/month to users.

5. Vizologi

Vizologi is an AI-backed business planning tool that is the foremost choice of students, strategists, managers, entrepreneurs and consultants. The availability of free business models also differentiates it from rivals.

Business Intelligence —  Companies can make wise decisions using premium analytics and data reports.

Business Plan —  Its business plan includes a mash-up method, canvas, SWOT & PEST analysis.

Although Vizologi confers a free trial, but its monthly charges commence from $9.

6. TheBizPlanner

TheBizPlanner is also a unique business planning tool. This end-to-end business planning software comes with four significant properties: profile, connect, plan and collaborate.

Dashboard —  The single screen dashboard provides all reports to businesses.

Campus Edition —  It has also released an exclusive edition for educators.

Fortunately, TheBizPlanner Pro is free for startups now. Howbeit, you can talk with the sales team to get the pricing of its Competition plan.

7. AchieveIt

AchieveIt is a purpose-built Georgia-based strategic business planning solution that was founded in 2010. This is an ideal business planning platform for all sectors, including credit unions, commercial, healthcare, federal and local governments.

Integrated Tool —  It provides data uniformity and great accountability for execution.

PowerPoint Digestibility —  This tool could be easily connected with PowerPoint.

This platform bills $70 per user and month under its Core plan.

8. PlanGuru

PlanGuru is also a considerable business planning, forecasting and budgeting software that startups should use. Furthermore, it is more suitable for accountants, small businesses and nonprofit organizations than big enterprises.

Forecasting —  PlanGuru provides 20 powerful forecasting tools to businesses.

Analysis in Minutes —  Users can get all historical data analysis within minutes.

The monthly cost of its cloud and desktop version starts from $99.

Jedox is a unified business planning and forecasting solution that 2500+ companies use worldwide. The major brands that are practicing Jedox are ManpowerGroup, McDonald’s and Bosch.

Timely Insights —  Time-intensive planning has become essential for startups, and it is only possible with timely insights.

Predictive Forecasting —  It is packed with artificial intelligence-based predictive forecasting and planning features.

Jedox comes with four major plans Essential, Business, Professional and Performance. However, you will have to click the ‘Get A Quote’ tab to explore the pricing.

If you want business planning software for VC funded companies, growth and accounting firms, then Jirav is the best option for you. This is a smart and all-in-one budgeting, planning and forecasting tool.

Automatic Imports —  Jirav could automatically integrate all of your business data. Companies can also connect it with accounting and workforce software like Gusto, Xero and QuickBooks.

Reports & Dashboards —  It provides both commercial and non-financial information.

Starter and Pro are core plans of Jirav that monthly cost $250 and $850, respectively.

Business planning is critical for startups and founders to execute a business idea successfully. The use of smart and interactive business planning software and solutions definitely help the new businesses in convincing VCs to fund them. In this regard, entrepreneurs can utilize the above best performing business planning tools.

To discover more startups tools, please refer to the article Top Startup Tools .

What is Business Planning?

Business planning typically applies to organizing ideas in a formal business plan that summarizes the business’s current state.

Why business planning is important?

– Steer the business – Define milestones – Help with funding

What are ten of the best business planning tools?

– Enloop – Live Plan – IdeasBuddy – Cuttles – Vizologi – TheBizPlanner – AchieveIt – PlanGuru – Jedox – Jirav

Jessica Clark

I'm a professional software engineer freelancer. I'm passionate about coding and tech startups.

Leave a reply Cancel reply

Your email address will not be published.

Save my name, email, and website in this browser for the next time I comment.

The online tool for strategic planning

Propel your plans from strategy through execution. Run engaging kickoff sessions, build visual presentations, and manage and track progress collaboratively, all in one online planning tool.

Over 70M+ users love Miro.

Build strategy, manage execution

Collaboratively build strategy and manage projects by combining your thought process and data in one workspace. Use Miro’s planning tools to develop strategy, align teams, and communicate plans across the whole organization.

Visualize projects and dependencies

Organize all your project tasks and resources in one place. Draw dependency lines, manage workloads, and make adjustments on the fly to stay aligned and on track. Easily visualize timelines and the strategic planning process from start to finish.

Present strategy and execute with the latest info

Turn strategic plans into engaging presentations with live dashboards, wireframes, and diagrams on beautiful frames. Give more context in real time, or make a board recording async and ensure everyone is in the loop.

Why Miro is the best online planning tool

Run strategic meetings.

Facilitate strategic planning sessions where everyone can participate regardless of location. Generate ideas, discuss, and build plans in real time or continue work async. You'll never run out of space or get erased.

Present your vision

Develop, implement, and evaluate strategic plans and turn them into beautiful presentations with just a few clicks. Present live, or export as an image or PDF. Embed boards as visual documentation in Confluence, Jira, and more.

Bring agility to teams

Establish a culture of trust and transparency through visibility & inclusion. Structure your strategy in a way everyone understands, streamlining communication and workflows.

Maximize resource and time efficiency with cross-functional alignment, no duplicated work. Use Miro’s planning tools to automate processes and jump to execution faster.

Related templates

Strategy Map Template

Visually build your strategy and help your team move forward.

Strategy Diamond

Consider all the elements you need to create an integrated and powerful business strategy using our template for the Strategy Diamond Model.

Strategy Presentation Template

Ensure that your team understands the direction to take and how to execute plans.

PI Planning Template

Manage your team's backlog, increase productivity, and build the foundation for a successful PI Planning event.

Competitive Analysis Template

Identify the other companies you're competing with and how your product or service compares.

Business Model Canvas Template

Determine and align your business priorities in a simple and visual way.

More than just an online planning tool

Miro is designed to do much more than just streamline your strategic processes. With intuitive features, collaborative capabilities, and precision in execution, transform your planning into an inspiring and engaging experience, and lead with confidence in any organization.

Strategy Development

Propel your plans from strategy through execution. Run engaging kickoff sessions, build visual presentations, manage and track progress collaboratively, all in one online planning tool.

SWOT Analysis

Understand the market landscape and anticipate opportunities and threats with a SWOT analysis tool. Make better-informed decisions and align teams on company goals and strategies.

Project management

Unleash your team's potential and bring your projects to life with Miro, your all-in-one workspace for project management.

Communicate timeframes, context, priorities, and deadlines, and create workflows that bring projects to life.

Gantt Charts

Design projects efficiently and visualize all tasks in one timeline. Run engaging sessions, and manage progress collaboratively.

Visualize information with Miro’s T-chart maker. Easily identify patterns and improve decision-making.

Supply and Demand Graphs

Quickly create a supply and demand graph and get insights on pricing and the best way to target consumers.

How to use Miro for strategic planning

Select the ready-made templates

From SWOT analysis to project planning and  Gantt charts, find all the resources you need.

Use the template frameworks to guide you, or simply add your data to the board. Include diagrams, notes, and context to your plans.

Invite others to join

Share your board link and brainstorm how to move forward.

Keep your board as the single source of truth, so people can refer to it whenever they need.

Planning tools FAQs

What are the most common planning tools.

There are many planning tools you can use to move projects forward. Every tool supports you at a different stage of your process, from Porter’s Five Forces to Balanced Scorecard and Ansoff Matrix. Miro’s online workspace lets you add as many frameworks as you want without any space constraints, making it easy for teams to have everything they need in one shared tool.

How can I choose the best strategic planning tool for me?

Start by analyzing your project needs and scope to see which frameworks are fitting your needs. Make sure to choose an online planning tool that is intuitive and easy, so everyone is kept in the loop and works collaboratively. Miro lets you work in real time or async, making it easy for teams to connect and develop actionable plans and strategies, no matter where they are.

Are Miro’s planning tools free?

Yes! Sign up for free, browse through our Templates Library, and start your planning immediately, right on the board.

How to write a strategic plan (and what it should include)

How to use the Ansoff Matrix for strategic planning (with examples)

How to hold a strategic planning meeting: A simple, step-by-step guide for facilitators

What is the Strategic Management Process? + How to Get Started

How to facilitate an OKR planning workshop

What is a Lean Canvas?

What is an action plan and how to write one

What is a business model canvas (BMC)?

How to make a good business plan: step-by-step guide

What is a key performance indicator (KPI)?

Get on board in seconds

Join thousands of teams using Miro to do their best work yet.

Strategic Planning Tools for 2024

What is strategic planning, what are the benefits of strategic planning, types of strategic planning tools, which strategic planning method is right for your business, charting your course.

Ever feel like your small business is navigating a never-ending maze of decisions, deadlines, and daily demands? You're not alone. Small and midsize businesses (SMBs) struggle with many issues, like being short-staffed, having limited resources, and more. In this environment, making the right decisions and keeping things running can seem like monumental tasks.

But they don't have to be. Strategic planning can help you conquer this chaos. It's not a magic wand, but it's a structured step-by-step process that enables you to define your vision, set achievable goals, and chart a course for growth.

Strategic planning is the process of laying out a clear path for your business. It's about defining what you want to achieve, how you'll get there, and what steps you need to take along the way. Think of it as a map that guides you from where you are now to where you want to be.

SMBs often grapple with many challenges, including limited resources and fierce competition. Strategic planning is the antidote to these challenges. It's not just a theoretical exercise but a practical solution that allows you to identify, prioritize, and tackle the hurdles obstructing your path to success.

Strategic planning can unlock tangible benefits for your business by removing the obstacle of uncertainty and opening up a path to smoother, more efficient growth . Here are just a few of the benefits:

Sharper focus and increased clarity : By defining your core values, long-term goals, and target audience, you give everyone in your organization a shared understanding of where you're heading.

Improved decision-making: Strategic planning facilitates important big-picture conversations among leadership about capabilities, market forces, and scenarios. This aligns everyone on where they should be heading in the future.

Increased productivity: Strategic planning provides a roadmap for action, streamlining your workflow and maximizing your team's potential.

Better motivation and improved morale: By creating a shared vision and purpose, you give your team a reason to feel invested in the business's success, leading to a more engaged and productive workforce .

Greater adaptability: Strategic planning equips you with the tools to anticipate change and adapt quickly. By identifying potential risks and opportunities early on, you can develop contingency plans and adjust your course as needed.

There are many tools for strategic planning, each offering a unique perspective and approach. These tools serve as the strategic gears that set your business in motion toward its envisioned future.

According to Gartner, “CIOs should use strategic principles to provide a framework that ensures all decisions made when creating and executing strategy are aligned with the enterprise's objectives, goals, and strategies.” [1]

Strategic principles come first, and they guide how you use strategic planning frameworks. Here are some common strategic planning tools, along with strategic plan examples.

SWOT analysis

In SWOT analysis, strategic planning teams brainstorm to come up with several strengths, weaknesses, opportunities, and threats for their business and list those items in four quadrants.

Teams identify connections between the quadrants—especially connections between strengths and opportunities—to inform their strategy. The thing about SWOT analysis is that you can use it for annual strategic planning or everyday decision-making. Adapt SWOT analysis to a rapidly evolving market by using it at the individual project level.

For example, say your office cleaning service is considering expanding. Using SWOT, you could come up with the following assessment:

Strength: Efficient, established cleaning teams

Weakness: Limited client base

Opportunity: Expand services to home cleaning

Threat: Market is nearly saturated with existing home cleaning services

In this case, the business could match its strength to the opportunity to expand and leverage its experienced teams to make headway in an already competitive market.

OKRs work by establishing a clearly defined goal (the objective ) along with a handful of key results —that is, measurable checkpoints that are designed to achieve the target goal. Here is how it works:

Define your objective: Articulate a clear and inspiring goal that captures your team's aspirations.

Identify key results: Establish three to five measurable outcomes that, when achieved, will demonstrate meaningful progress toward your objective.

Track and adapt: Regularly assess your progress for each key result, typically on a quarterly or monthly basis.

The key to OKRs is their adaptability. They empower you to respond to shifts in market conditions, seize emerging opportunities, and pivot strategies when needed. An example is adapting to the Great Resignation:

Original objective: Achieve a 95% employee retention rate

By adjusting key results, the company can tackle the challenges of the Great Resignation head-on, fostering a more engaged and resilient workforce.

PEST analysis

With PEST (political, economic, socio-cultural, and technological) analysis, strategic planning teams weigh socioeconomic factors into their business forecasting . PEST analysis can also include legal and environmental factors (PESTLE analysis). For PEST analysis to be used effectively, it helps to have representatives on the strategic planning team with a working knowledge of the component factors.

PEST analysis is somewhat complex due to the breadth and depth of the factors it accounts for. On one hand, this necessitates an experienced strategic planning team to use PEST analysis effectively. On the other hand, this makes PEST adaptable to changing conditions. Think of each of the factors that make up PEST as levers. When the market changes, you may have to pull one or more of those levers to adjust your planning.

Here is an example of PESTLE analysis on the rise of electric vehicles:

Political: Government incentives for EV adoption

Economic: Fluctuations in oil prices

Social: Growing awareness of climate change

Technological: Advancements in battery technology

Legal: Intellectual property rights for battery technology

Environmental: Impact of lithium mining on natural resources

Balanced scorecard

Balanced scorecard is a strategic planning model designed to incorporate both financial and non-financial (customer, internal, innovation) measures.

To use the balanced scorecard, strategic planning teams seek to answer the following four questions:

How do customers see us?

What must we excel at?

Can we continue to improve and create value?

How do we look to shareholders?

Teams should answer those questions in four quadrants, linking them together where possible (similar to SWOT analysis), then translate those answers into operational strategy , individual performance goals , and business planning.

Here is an example of balancing financial goals with non-financial measures using this model for a small independent bookstore:

Customer perspective: Achieve a 95% positive rating on online review platforms.

Internal process perspective: Train staff on hosting author talks and literary workshops to create engaging experiences.

Growth and learning perspective: Invest in staff development by sponsoring book club memberships and industry conferences.

Financial perspective: Increase revenue year-over-year by 5% through diversified income streams from events and merchandise.

Hoshin planning

Hoshin planning guides your organization toward long-term goals through a collaborative, step-by-step process. Its core lies in a top-down vision, where leadership sets ambitious company-wide objectives. These goals then cascade down through the organization, transforming them into smaller, achievable objectives customized for each department and team.

Through open dialogue and feedback, every level of the organization participates, fostering understanding, buy-in, and a shared sense of ownership. Visual management tools, like strategic boards, become the canvas upon which progress is tracked, keeping everyone on the same page and celebrating victories along the way.

Here's an example of Hoshin planning in a manufacturing company that wants to increase production by 20%:

This vision cascades down to departments and goals like reducing setup time by 10% and minimizing waste by 5%, which become part of it.

Each department then creates action plans to achieve its objectives.

Regular meetings facilitate communication, address roadblocks, and ensure alignment.

Progress is visualized on Hoshin boards, motivating teams and celebrating success.

Throughout the process, the company learns from setbacks and adapts its strategies for continuous improvement.

Selecting the ideal strategic planning techniques requires considering your unique needs and goals. While each tool offers valuable insights, its strengths and complexities cater to different business types. Here's a quick guide to finding the best match:

Common mistakes to avoid during strategic planning

Once you choose a strategic planning method, make sure to steer clear of these pitfalls:

Going solo: Strategic planning thrives on collaboration , with perspectives from different levels of the organization. According to Gartner, CIOs should work with key stakeholders to develop strategic principles to provide a shared view of business goals. [1]

Vagueness: Set clear, measurable goals with concrete timelines and actionable steps.

Data blindness: Back up your decisions with data and insights to avoid guesswork and ensure evidence-based planning.

Ignoring reality: Be realistic about your resources, capabilities, and market conditions. Don't set yourself up for failure with unrealistic goals.

Static vision: The world is constantly changing. Be flexible and adaptable, revisiting and adjusting your plan as needed.

Navigating the ever-changing business landscape doesn't have to be a guessing game. By exploring the diverse world of strategic planning processes, you can identify the perfect map for your specific journey. From the adaptable flexibility of OKRs to the comprehensive foresight of PESTLE analysis, there's a tool perfectly suited to help you achieve your vision.

Now it's your turn to:

Evaluate your business context and goals to identify the tool that best fits your size, stage, and industry context.

Involve key stakeholders , gather diverse perspectives, and leverage the collective intelligence of your team.

Regularly revisit and adapt your strategic approach and embrace the mindset of continuous improvement.

In the meantime, here are some resources that will help you plan your business's future:

Strategic Planning Software

How to Balance Short-Term Execution and Long-Term Strategy

How To Track Project Progress Effectively in 4 Easy Steps

Use Strategic Principles to Provide Direction for Strategic Planning and Execution , Gartner

Create Your Business Plan in Minutes

Type your business idea below.

What Our Users Say

Zakariya A.

How it Works

Questionnaire

Respond to a series of targeted questions about your business goals and objectives.

AI Business Plan Generator

The engine analyzes your responses and generates a business plan tailored to your vision.

SBA Approved Business Plan

Receive a detailed, tailored business plan that aligns with your requirements. Ready for funding.

WHO BENEFITS FROM Plannit?

Aspiring Entrepreneurs

Analyze your ventures through extensive business plans aligned with your vision and goals.

Business Owners

Back your business with a solid plan that aligns with your vision and goals. Perfect for startups and small businesses.

Educational Institutions

Develop your business understanding and vocabulary by analyzing your business idea and creating a plan.

Startups Accelerators

Work alongside your founders as they build their plan to ensure they have a solid roadmap for growth and scalability.

Try Plannit AI For Free

Funding ready business plan, executive summary, company overview.

Problem Statement

Business Description

Mission Statement

Business Model

Products and Services

Additional Features

Revenue Model

Market Analysis

Target Market

Market Size and Segments

Unique Value Proposition

Risks and Mitigations

Identified Risks

Mitigation Strategies

Financial Overview

Income Statement

Marketing and Sales Plan

Focus On Your Vision

Key features & benefits, ai editing companion.

Modify and regenerate sections of your business plan using premade or custom prompts. Our AI will help you refine your plan to perfection.

Multi-User Collaboration

Invite team members with easy sharing to collaborate on your business plan in real-time. Communicate and make changes together. Collaborate with your partners in real-time as you perfect your plan.

Education Center

Immerse yourself in a rich library of articles, tools, templates, webinars and resources for continuous business and professional growth. Learn all about the key aspects of starting, running and growing a business.

Powered by Chat GPT

Our algorithms are powered the latest in AI technology to ensure the most accurate and relevant output. We use OpenAI's GPT 4 and 3.5 engines for the perfect blend of accuracy and speed.

Business Resources

We recommend a variety of useful tools and resurces that help sustain your growth. We only recommend the best in the business. Filter your needs and equip yourself with the best tools.

Plan Samples

Explore a library of sample business plans we generated to get the idea of what to expect. Currently able to generate viable plans for 50+ industries.

Financial Projections

Take an additional questionnaire about your financial trajectory and get a detailed financial projection + 3 year income statement for your business.

Tools and Templates

Plannit's comprehensive suite that accompany business planning. From pitch decks to financial models, we have you covered.

Plan Export

Download your business plan in an editable .docx format. Fully edit & share your plan with investors, partners, and stakeholders.

Privacy & Security

Rest assured, your privacy is our top priority, and we're committed to keeping your information safe and confidential.

PLANNIT BUSINESS ECOSYSTEM

Frequently Asked Questions (FAQ)

• Initiate with Your Business Concept: Lay the Groundwork: Start by introducing your business idea into Plannit AI's Business Plan Generator. This first step is crucial, as it sets the tone for a tailored, insightful business plan that truly resonates with your vision. Capture the Essence: Our platform is designed to grasp the nuances of your concept, ensuring that the generated plan accurately reflects the core and potential of your business.
• Navigate Through the AI-Guided Questionnaire: Tailored Interactive Experience: Plannit AI’s AI-guided questionnaire is your interactive guide through the planning process. It meticulously gathers information about your business's objectives, strategies, and market positioning, ensuring a comprehensive and reflective plan. Intelligent Feedback and Suggestions: As you progress through the questionnaire, benefit from smart prompts and suggestions, ensuring that your plan is not just detailed but also strategically sound and aligned with industry standards.
• Generate Your Plan with Advanced AI: Intuitive Plan Creation: With the questionnaire complete, Plannit AI's advanced algorithms intelligently analyze your responses. They then craft a detailed, customizable, and strategically aligned business plan, providing you with a structured, coherent, and actionable format. Benefit from AI-Powered Insights: Plannit AI offers AI-driven insights and suggestions, ensuring your plan is not just a document but a strategic tool equipped with tailored AI prompts and an in-app plan editor. Get inspired by browsing through our sample business plans, a collection of successful strategies across various industries.
• Finalize Your Plan with Confidence: Dynamic Adaptation and Refinement: Plannit AI recognizes that a business plan is a living document. Our platform allows for continuous adaptation and refinement, ensuring your strategy remains agile, relevant, and aligned with your evolving business goals. Professional Presentation and Sharing: Once your plan meets your standards, utilize Plannit AI's export features to present your plan professionally. Choose between various formats for exporting your business plan, ready to impress stakeholders, attract investors, or guide your team. Review and Adapt: Ensure your business plan is a living document, ready to evolve with your growing business. Plannit AI's dynamic platform allows you to adapt your strategy as new opportunities or challenges arise.
• Roadmap for Success: At its core, a business plan acts as a strategic guide, providing detailed steps on how your business will achieve its objectives. It helps you navigate the startup phase, manage growth effectively, and tackle unforeseen challenges with a well-thought-out strategy.
• Securing Funding: For startups and businesses looking to expand, a business plan is crucial for securing loans or attracting investors. It demonstrates to potential financial backers that your business has a clear vision, a solid strategy for profitability, and a plan for delivering returns on their investment.
• Informed Decision-Making: A well-prepared business plan offers valuable insights into your market, competition, and potential challenges. This information is vital for making informed decisions, from day-to-day operations to long-term strategic shifts.
• Market Analysis and Strategy: It allows you to conduct an in-depth analysis of your target market, understand customer needs, and position your product or service effectively. The marketing strategy outlined in your business plan helps in identifying the best channels and tactics to reach your audience and achieve market penetration.
• Financial Planning: One of the most critical components of a business plan is the financial forecast. It outlines your funding requirements, expected revenue, profit margins, and cash flow projections. This section is essential for budgeting, financial management, and ensuring the financial viability of your business.
• Goal Setting and Performance Measurement: A business plan sets clear, measurable goals and objectives. It provides a framework for monitoring performance, measuring success, and making necessary adjustments to stay on track.
• Aspiring Entrepreneurs: If you're at the idea stage, looking to transform your vision into a viable business, Plannit AI offers the tools and guidance to bring your concept to life. Our platform helps you articulate your business idea, define your target market, and develop a solid plan to turn your dream into reality.
• Students and Educators: For students delving into the intricacies of business planning and educators teaching the fundamentals of entrepreneurship, Plannit AI serves as an invaluable resource. It provides a practical, hands-on tool for learning and teaching how to create detailed business plans, analyze markets, and understand financials in a real-world context.
• Startup Founders: In the dynamic startup environment, Plannit AI is the ideal partner for founders looking to pivot quickly, secure funding, or understand their competitive landscape. With our AI-driven insights and market analysis tools, startups can make informed decisions and adapt their strategies to thrive in competitive markets.
• Small Business Owners: For small business owners seeking to optimize their operations, expand their customer base, or explore new markets, Plannit AI offers targeted solutions. Our platform simplifies the planning process, enabling owners to focus on growth while managing the day-to-day challenges of running their business.
• Consultants and Freelancers: Consultants and freelancers specializing in business development, strategic planning, or financial advising will find Plannit AI a powerful addition to their toolkit. It allows them to provide clients with comprehensive, data-driven business plans and strategies, enhancing the value of their services.
• Non-Profit Organizations: Leaders of non-profit organizations can leverage Plannit AI to plan initiatives, secure funding, and manage resources more efficiently. Our platform helps non-profits articulate their mission, set achievable goals, and measure their impact, ensuring they can make a difference in their communities.
• Innovators and Inventors: Individuals looking to commercialize innovative products or technologies can use Plannit AI to navigate the complexities of bringing new ideas to market. From patent strategies to go-to-market plans, our platform covers all bases, ensuring innovators can focus on what they do best.
• Small Business Development Centers (SBDCs) and Government Agencies: Government and SBA backed entities can greatly benefit from integrating Plannit AI into their services, enhancing their ability to support a larger number of clients more efficiently. By facilitating quicker, more in-depth business plan development, these organizations can spend more time assisting with plan execution and less time on creation, ultimately serving their communities more effectively.
• Anyone with a Business Idea: Ultimately, Plannit AI is for anyone with a business idea, regardless of industry, experience, or stage of business development. Our mission is to democratize business planning, making it accessible, understandable, and actionable for everyone.
• Interactive Questionnaire and ChatGPT Integration: Plannit AI transforms the business planning process into an engaging conversation. Through our advanced ChatGPT integration, we offer a questionnaire that dynamically adapts to your responses, ensuring your plan is personalized, comprehensive, and aligned with your business goals.
• Dynamic Planning Environment: Unlike static templates provided by many, Plannit AI introduces a living platform that grows with your business. It features real-time updates, strategic insights, and a feedback mechanism that keeps your business plan current and actionable.
• Extensive Educational Resources: Our Education Center is packed with articles, guides, and sample plans to bolster your planning process. It's designed to arm you with the knowledge to navigate the complexities of your industry confidently.
• Enhanced Collaboration and Customization: Recognizing the collaborative essence of business planning, Plannit AI supports team efforts with multi-user editing, annotations, and feedback features, ensuring a comprehensive approach to your strategy.
• Customer Success Stories: Our users' achievements are a testament to Plannit AI's effectiveness. These success stories illustrate how diverse businesses have utilized our platform for strategic planning and growth.
• Tailored Business Plan Creation: Our platform stands out with its tailored approach, featuring customizable templates that directly cater to your business type and industry, making plan creation straightforward and relevant.
• Content Generation:: ChatGPT helps draft various sections of a business plan, from executive summaries to marketing strategies, by providing structured and coherent text based on the prompts given.
• Strategic Insights: It can offer suggestions on business strategies by analyzing trends and providing examples from a wide range of industries.
• Financial Planning: While it can't replace professional financial advice, ChatGPT can guide the structure of financial projections and statements, helping you consider important financial aspects of your plan.

Take The First Step Towards Success With our AI-Generated Business Plans

The Small Business Toolkit

Bplans partners with select companies that provide affordable, customized services to small businesses and organizations of all types..

• Sales & Marketing

Business Planning Software

Fill-in-the-blank business planning and managing software that easily builds the perfect plan!

Fill-in-the-blank business planning and managing software that ea…

LivePlan + QuickBooks Online Bundle

Cover your small business planning and accounting needs with QuickBooks Online and LivePlan.

Cover your small business planning and accounting needs with Quic…

Logos and Professional Design

Whatever your business need, get the perfect logo design from over 90 categories!

Whatever your business need, get the perfect logo design from ove…

Business Plan Writers

Our team of Plan Writing Experts will build a unique plan for your business. Get a quote today!

Our team of Plan Writing Experts will build a unique plan for you…

Find An Expert Advisor

Advisors combine your finances with strategic planning to help you make the right decisions. …

Advisors combine your finances with strategic planning to help yo…

Small Business Resource Hub

Insights and educational resources for business owners

Subscribe to Bplans business insights

Stay up to date with the latest business planning, management, growth, and funding trends from bplans..

We care about your privacy. See our Privacy Policy .

Websites and Hosting

Bluehost makes it easy to create an attractive, and secure site to promote your business.

Bluehost makes it easy to create an attractive, and secure site t…

Credit Card Processors

A tool that asks questions about your needs, and then helps you get the best deal.

A tool that asks questions about your needs, and then helps you g…

POS Systems

Fill in details for your POS needs and we’ll return customized quotes specific to your business.

Fill in details for your POS needs and we’ll return customized …

Business Phone System

Send and receive business calls and texts from your personal cell phone.

Send and receive business calls and texts from your personal cell…

Incorporation for Startups

Gust Launch provides one platform to easily incorporate, run, and grow your company.

Gust Launch provides one platform to easily incorporate, run, and…

Business Licenses

Getting your business licensing requirements is made easier with businesslicenses.com.

Getting your business licensing requirements is made easier with …

Business Credit Scores

Free business credit reporting and access to personalized funding options plus other tools.

Free business credit reporting and access to personalized funding…

Online Business Courses

Learn new skills online at your own pace. Launch your small business with confidence.

Learn new skills online at your own pace. Launch your small busin…

Free Business Calculators

Use our free business calculators to quickly evaluate different aspects of your business.

Use our free business calculators to quickly evaluate different a…

Business Name Generator

Find the perfect name and matching domain name for your new business, in seconds.

Find the perfect name and matching domain name for your new busin…

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

20 top strategic planning tools and frameworks [templates & examples]

If you want homemade bread, you need access to the right appliances and ingredients. And if your strategic plan is a loaf of sourdough, your strategic planning tools are the measuring spoons, the framework is the recipe, and your model is the oven. Each component works together to create the desired result.

Whether it’s baking fresh bread or increasing revenue or customer satisfaction, all goals take strategic planning initiatives — and in some cases, all-purpose flour — to accomplish. Let's go over the 15 most popular frameworks and five of our favorite strategic planning tools to achieve organizational success.

What is strategic planning?

The goal of developing a strategic plan is to communicate where your organization wants to go and determine what each team member needs to do to help get it there. Strategic planning helps your organization develop and document action items for carrying out the company vision and achieving business goals. 

While there are several models that can help you determine opportunities, priorities, and overall objectives, most strategic planning processes follow five general steps:

• Identify your organization’s vision
• Assess your current internal and external environments
• Outline goals
• Determine stakeholder responsibilities
• Measure and assess outcomes

Regardless of the process you choose, each of these steps will lead to the next, allowing you to build out a comprehensive strategic plan.

15 types of strategic planning frameworks

Strategic planning frameworks help teams with brainstorming in order to create specific goals from an overall vision. Frameworks are essentially roadmaps to take teams from ideas to actions. You don’t necessarily need to use a framework within a model — just like you don’t necessarily need to follow a recipe to bake a loaf of bread — but it helps you produce the best outcome. And don’t feel limited to using only one framework within a particular model.

Although it’s not a complete list, the 15 frameworks listed below are some of the most commonly used.

1. Balanced scorecard

Created by Dr. Robert Kaplan and Dr. David Norton, the balanced scorecard is designed for organizations that want to focus on their business as a whole, rather than solely on financial performance. It helps give leadership teams a look at how their operations are performing, particularly within quick timelines.

When using the balanced scorecard, you’ll reference four factors to set goals and assess performance:

• Customers or clients: How your users perceive your business
• Internal processes: Your organization’s efficiency when developing quality products or services
• Organizational capacity: Your company culture and the ways in which your business can improve and grow
• Financial capacity: Your organization’s potential profitability and the effectiveness of resource allocation

Once you determine where your organization stands with regard to the factors above, you can develop specific goals, measurable objectives, and the steps you’ll need to take to achieve these.

2. Objectives and key results (OKR)

Objectives and key results (OKR) is a straightforward strategic planning framework used to translate overarching business goals into specific measurable objectives. It helps you define:

• Objectives: Identify three to five time-bound goals you want to achieve.
• Key results: Determine three to five quantitative outcomes per objective.

The OKR framework helps your team build connections between their individual contributions and your company’s success. Your team should shoot for a 70% key result success rate . If they’re hitting 100% right out of the gate, your organization’s goals weren’t ambitious enough.

Related: OKRs vs. KPIs: What’s the difference?

3. SWOT analysis

A SWOT analysis is a framework for strategic planning that helps you identify your organization’s internal strengths and weaknesses and external opportunities and threats. You should use the SWOT framework at the beginning of your strategic planning process to align stakeholders and provide a common lens through which to view your company’s current position.

List your strengths, weaknesses, opportunities, and threats within the four quadrants of a 2x2 box. Once outlined, your team can seek connections between quadrants that will inform your strategy. The goal of the SWOT framework is to help you create a strategy that takes advantage of growth opportunities but also prepares for worst-case scenarios.

4. PEST or PESTLE analysis

A PEST analysis is a strategic planning framework that helps teams analyze external political, economic, sociocultural, and technological factors that could impact your business goals. It could also be modified to include legal and environmental elements (PESTLE).

Like a SWOT analysis, considering each factor of PEST or PESTLE within your industry environment gives your team advanced warning about any significant or immediate threats to your organizational goals. It also enables teams to pinpoint business opportunities within each of the framework’s factors.

5. Gap analysis

The gap analysis framework should be used to compare where your organization currently stands with where you want it to be and help you understand how to bridge the gap between the two. 

With the gap analysis framework — also called the strategic planning gap, need assessment, or need-gap analysis — you’ll be able to determine weak points and root causes (or potential causes) of performance issues by comparing what you’re currently doing with what you intend to do. It helps you identify internal organizational deficiencies and create a plan that addresses them.

6. VRIO framework

The VRIO framework helps you identify your organization’s competitive advantages and is composed of four elements:

• Value: Do your resources help increase revenue or decrease costs, resulting in business value?
• Rarity: Is there a lot of competition in the market for your resources? Are other companies able to create your products and services using these resources?
• Imitability: Could a competing organization copy your products and services easily?
• Organization: Does your organization have the right systems in place to capitalize on your resources?

By analyzing these elements, you’ll be able to refine your organization’s vision and create a plan that helps you meet your customers’ needs.

7. Porter’s Five Forces

Developed in 1979 by Michael Porter, the Five Forces strategic planning framework helps you identify and understand the factors that put competitive pressure on your organization.

The five forces are:

• Bargaining power of buyers: If the same products and services are offered elsewhere with minimal differences in quality, consumers will have the power to influence pricing.
• Bargaining power of suppliers: If there are fewer product or service alternatives for consumers, suppliers like large retailers will have the power to drive down costs.  
• Threat of new entrants: What are your industry’s barriers to entry? New companies in your marketplace will increase pressure on the cost of your products and services.
• Threat of substitute products or services: Can consumers easily substitute a competitor’s product or service for yours? Your business offerings need to create value.
• Rivalry among existing competitors: How'll your competitors’ growth impact your business? The more competition in the marketplace, the harder it'll be to create value with your business offerings.

These forces determine how economic value is divided among your competitors, so using this framework for strategic planning will help you identify your company’s position in the industry.

8. 7S model

The 7S model was developed by McKinsey consultants, and it emphasizes the value of strategically aligning internal departments with business processes. The key elements organizations should be looking to align include:

• Strategy: Your organization’s business plan for outperforming your competitors supported by your company’s mission and vision.
• Structure: How your internal departments and teams are organized; the chain of command.
• Systems: The procedures, daily duties, and technical infrastructure your organization uses to perform.
• Shared values: The beliefs and norms that guide your business decisions and actions; these reflect your company’s work ethic.
• Style: The way management and other stakeholders approach leadership.
• Staff: How employees are sought out and trained and what motivates them; your workers’ general capabilities.
• Skills: Your team members’ capabilities; the level of employee competence. 

The 7S model encourages leadership teams to explore the interconnectedness of these elements within the company and look for inconsistencies or areas of weakness. Once you’ve noted the areas that need to be strengthened, you can work toward realigning these elements to accomplish strategic goals in your organization.

Related: Tactical vs. strategic planning: Why you need both

9. Ansoff Matrix

The Ansoff Matrix framework was developed to help companies plan their growth strategies. The base for this framework is a 2x2 matrix with “products” on the x-axis and “markets” on the y-axis.

Each box within the matrix corresponds to a particular growth strategy. These are:

• Market penetration: Sell an existing product in an existing market.
• Market development: Sell an existing product in a new market.
• Product development: Sell a new product in an existing market.
• Diversification: Sell a new product in a new market.

Each business strategy is increasingly risky, with diversification being the biggest swing. The Ansoff Matrix helps organizations with financial decision-making and developing an action plan for business growth.

10. Boston Consulting Group (BCG) matrix

This matrix was developed by the Boston Consulting Group (BCG) in the early 1970s to help companies categorize products or business units based on their market growth rate and relative market share. The BCG matrix helps you prioritize resource allocation by identifying where to invest, divest, or maintain products or business units.

The four groups under the BCG matrix include:

• Stars: Products with a high market share in a fast-growing market. These top performers need investment to maintain growth.
• Cash cows: Products with a high market share in a slow-growth market. They churn out cash and require minimal investment.
• Question marks: Products or business units with a low market share in a high-growth market. They have the potential to be stars if given high investment.
• Dogs: Products with low market share in a stagnant market. They often drain resources and are candidates for divestment.

11. Feature market analysis

Feature market analysis is a strategic approach used to assess the potential of new product features or innovations in the market. 

Key steps in feature market analysis typically include:

• Segmentation: Identifying specific market segments or customer groups with distinct needs and preferences to target with new features.
• Market needs: Gathering data on customer preferences, pain points, and trends through surveys, interviews, focus groups, or other methods.
• Competitor analysis: Studying competitors' products and features to understand what is currently available in the market and identify gaps or areas for differentiation.
• Feature prioritization : Evaluating potential features based on criteria such as customer demand, feasibility, competitive advantage, and alignment with the overall product strategy.

12. Lean canvas

The lean canvas is a one-page strategic management framework adapted from the Business Model Canvas by Ash Maurya. It helps startups and entrepreneurs efficiently develop and iterate on business strategy. 

Lean canvas provides a structured framework for identifying key elements of a business model, including:

• Problem: Describes the top three problems your customers face.
• Solution: Outlines your solution to the identified problems.
• Key metrics: Lists the key performance indicators (KPIs) you'll use to measure success.
• Unique value proposition: States the unique value your product or service offers to customers.
• Unfair advantage: Highlights any strengths or advantages that give your business an edge over competitors.
• Customer segments: Identifies the target customer segments for your product or service.
• Channels: Specifies the channels through which you'll reach and acquire customers.
• Revenue streams: Details how your business will generate revenue.
• Cost structure: Outlines the fixed and variable costs associated with running your business.

13. Four corners analysis

The four corners analysis, developed by Michael Porter, helps you understand a competitor's intent, objectives, and strengths. It addresses four core questions:

• Drivers : This corner examines the driving forces behind your competitors' actions, such as market trends, customer preferences, and industry dynamics.
• Current strategy: This corner looks at your competitor's current strategy, including its objectives, goals, and the tactics it employs to achieve them.
• Management assumptions: This corner explores your competitors' beliefs and assumptions on market conditions and competitive dynamics.
• Capabilities and resources: This corner evaluates the competitor's strengths and weaknesses, such as technology, talent, brand reputation, and financial resources.

14. Pareto analysis

Pareto analysis helps you prioritize tasks, issues, or factors based on the principle that a small number of inputs (20%) typically lead to a large majority of outputs (80%).

During the strategic planning process, you often identify multiple issues or challenges you need to address to achieve your goals. With Pareto analysis, you focus on the ones that have the most significant impact on your organization's performance or objectives.

15. The 3 horizons model

This strategic framework is developed by McKinsey to help you balance focus between short-term optimization, medium-term innovation, and long-term transformation. 

The three horizons represent different timelines and levels of innovation:

• Horizon 1: Represents products, services, and business models that drive current profitability and performance. The focus is on optimizing operations and improving efficiency.
• Horizon 2: Includes emerging opportunities and initiatives that have the potential to become significant contributors to future growth and profitability.
• Horizon 3: Represents disruptive innovations and future possibilities that have the potential to reshape industries and create entirely new markets.

5 great strategic planning tools

Strategic planning tools are software programs that help teams put frameworks into action. There are many tools out there, each offering a unique specialty or perspective.

There's no one platform that's perfect for every single company. But these five are all exceptional at helping companies build their strategic plans. Find the one that best fits your company to help with planning.

Not to brag, but… Mural’s visual work platform makes strategic collaboration easier. It gives teams the tools — like custom templates and asynchronous collaboration features (like anonymous voting) — to outline business goals, identify key performance metrics, and measure results.

Mural’s templates for strategy and alignment help teams start the planning process by providing structure for frameworks like OKR or SWOT analysis . And each template features facilitation assistance to walk your team through strategic planning activities .

Cross-functional collaboration is easy in Mural — in real time or asynchronously. The anonymous voting feature, for example, lets teams come to a consensus and reach internal alignment quickly. 

ClickUp is a project management tool that helps teams prioritize tasks and organize strategic plans.

ClickUp offers templates like matrices and visual timeliness so you’re able to plug in content quickly, process this information, and start coming up with plans faster.

There’s also a feature called ClickUp Goals that helps teams break objectives down into smaller tasks using Targets or ways to measure each item. These targets include number, true/false, currency, and task.

ClickUp is comprehensive, but the pre-built automations may be limiting to some users if too many are triggered at the same time or if your organization requires more customization.

Hive marries task management with strategic planning by helping teams manage complex timelines, large-scale projects, and workflows.

Hive has goal-setting and milestone-tracking features that help teams set task dependencies, follow progress, and share reports with relevant stakeholders. Its visualization tools allow you to toggle between overarching organizational goals and individual teammate objectives. 

You can use the Hive Pages feature as a dashboard for your workspace’s hub. You can set Pages as public or private, add and customize widgets within your Pages, and even export Pages to non-Hive users.

A chat function is available within the tool, but some users have reported losing messages within the platform. So, some may find other collaboration tools more reliable for communication.

Airtable is a next-generation platform that gives teams the power of relational databases in the form of user-friendly spreadsheets. It lets users organize, collaborate on, and store strategic plans within these databases.

Airtable offers an OKR tracking template that helps align teams and manage goals while maintaining accuracy. It also includes a Sync feature that updates workflows seamlessly across teams.

Airtable is a flexible tool but may have limitations, like lagging, when dealing with complex projects or datasets. Data processing functions and complicated calculations could lead to slower response times within the platform.

Trello is a Kanban-based project management tool. Its intuitive design features boards and cards, which can be used to structure strategic models and frameworks. 

Trello offers board templates for project and task management that provide organizational structures to help teams outline deliverables and assign tasks. It also features Timeline and Calendar views, so it’s easy to envision goals and schedule deadlines.

Power-Ups are Trello board features that allow you to use your favorite third-party apps directly within the platform. However, some users may find that combining Power-Ups from different vendors may cause friction in Trello’s functionality.

Bring your organization’s vision to life

There’s no one best framework or strategic planning tool — the right options for you'll depend on your organization’s vision, mission, and available resources. 

Regardless of methodology, most strategic planning begins with analyzing your current internal business environment and external factors, developing specific objectives, and creating action items to achieve these goals. 

Not sure where to start your strategic planning? Mural's template library includes preformatted, customizable frameworks (like this radar template !) to get your team on the path to success.

About the authors

Bryan Kitch

Tagged Topics

Related blog posts

The 5 steps of the strategic planning process

How to hold effective strategic planning meetings

6 strategic planning activities for your organization

Related blog posts.

How to write a sprint goal (with examples)

What is Agile project management?

Agile documentation: Examples and best practices

Get the free 2023 collaboration trends report.

Extraordinary teamwork isn't an accident

9 Strategic Planning Models and Tools for the Customer-Focused Business

Published: July 11, 2023

As the economist and business strategy guru, Michael Porter, says, “The essence of strategy is choosing what not to do.”

With strategic planning, businesses identify their strengths and weaknesses, choose what not to do, and determine which opportunities should be pursued. In sales operations, having a clearly defined strategy will help your organization plan for the future, set viable goals, and achieve them.

hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '5f39f863-0316-486f-a5f3-849d76490a30', {"useNewLoader":"true","region":"na1"});

So, how do you get started with strategic planning? You‘ll begin with strategic planning models and tools. Let’s take a look at nine of the most prominent ones here.

Free Strategic Planning Template

Access a business strategic planning template to grow your business.

• Sales and Revenue Growth
• Growth of Customer Base
• Expansion into New Regions

You're all set!

Click this link to access this resource at any time.

Fill out the form to access your business strategic planning template.

Strategic planning models.

Strategic planning is used to set up long-term goals and priorities for an organization. A strategic plan is a written document that outlines these goals.

Don't confuse strategic planning and tactical planning . Strategic planning is focused on long-term goals, while tactical planning is focused on the short-term.

Here are a few strategic planning models you can use to get started.

1. The Balanced Scorecard

The Balanced Scorecard is one of the most prominent strategic planning models, tailored to give managers a comprehensive overview of their companies' operations on tight timelines. It considers both financial and operational metrics to provide valuable context about how a business has performed previously, is currently performing, and is likely to perform in the future.

The model plays on these concerns: time, quality, performance/service, and cost. The sum of those components amount to four specific reference points for goal-setting and performance measurement:

• Customer: How customers view your business
• Internal Process: How you can improve your internal processes
• Organizational Capacity: How your business can grow, adapt, and improve
• Financial: The potential profitability of your business

Those four categories can inform goals that are more thoughtful and focused while surfacing the most appropriate metrics with which you can use to track them. But the elements you choose to pursue and measure are ultimately up to you. As there's no definitive list, they will vary from organization to organization.

That being said, there‘s a universally applicable technique you can use when leveraging the model—creating a scorecard. This is a document that keeps track of your goals and how you apply them. Here’s an example of what a scorecard might look like:

Image Source

The Balanced Scorecard is ideal for businesses looking to break up higher-level goals into more specific, measurable objectives. If you're interested in translating your big-picture ambitions into actionable projects, consider looking into it.

Example of the Balanced Scorecard

Let‘s imagine a B2B SaaS company that sells a construction management solution. It’s been running into trouble from virtually all angles. It‘s struggling with customer retention and, in turn, is hemorrhaging revenue. The company’s sales reps are working with very few qualified leads and the organization's tech stack is limiting growth and innovation.

The business decides to leverage a Balanced Scorecard approach to remedy its various issues. In this case, the full strategic plan—developed according to this model—might look like this:

• The company sets a broad financial goal of boosting revenue by 10% year over year.
• To help get there, it aims to improve its customer retention rate by 5% annually by investing in a more robust customer service infrastructure.
• Internally, leadership looks to improve the company's lead generation figures by 20% year over year by revamping its onboarding process for its pre-sales team.
• Finally, the business decides to move on from its legacy tech stack in favor of a virtualized operating system, making for at least 50% faster software delivery for consistent improvements to its product.

The elements listed above address key flaws in the company‘s customer perception, internal processes, financial situation, and organizational capacity. Every improvement the business is hoping to make involves a concrete goal with clearly outlined metrics and definitive figures to gauge each one’s success. Taken together, the organization's plan abides by the Balanced Scorecard model.

2. Objectives and Key Results

As its name implies, the OKR strategic planning model revolves around translating broader organizational goals into objectives and tracking their key results. The framework rests on identifying three to five attainable objectives and three to five results that should stem from each of them. Once you have those in place, you plan tactical initiatives around those results.

After you‘ve figured out those reference points, you determine the most appropriate metrics for measuring their success. And once you’ve carried out the projects informed by those ideal results, you gauge their success by giving a score on a scale from 0 to 1 or 0%-100%.

For instance, your goal might be developing relationships with 100 new targets or named accounts in a specific region. If you only were able to develop 95, you would have a score of .95 or 95%. Here's an example of what an OKR model might look like:

It's recommended that you structure your targets to land at a score of around 70% — taking some strain off workers while offering them a definitive ideal outcome. The OKR model is relatively straightforward and near-universally applicable. If your business is interested in a way to work towards firmly established, readily visible standards this model could work for you.

Example of the Objectives and Key Results

Let's consider a hypothetical company that makes educational curriculum and schedule planning for higher-education institutions. The company decides it would like to expand its presence in the community college system in California, something that constitutes an objective.

But what will it take to accomplish that? And how will the company know if it's successful? Well, in this instance, leadership within the business would get there by establishing three to five results they would like to see. Those could be:

• Generating qualified leads from 30 institutions
• Conducting demos at 10 colleges
• Closing deals at 5 campuses

Those results would lead to initiatives like setting standards for lead qualification and training reps at the top of the funnel on how to use them appropriately, revamping sales messaging for discovery calls, and conducting research to better tailor the demo process to the needs of community colleges.

Leveraging this model generally entails repeating that process between two and four more times, ultimately leading to a sizable crop of thorough, actionable, ambitious, measurable, realistic plans.

3. Theory of Change (TOC)

The Theory of Change (TOC) model revolves around organizations establishing long-term goals and essentially “working backward” to accomplish them. When leveraging the strategy, you start by setting a larger, big-picture goal.

Then, you identify the intermediate-term adjustments and plans you need to make to achieve your desired outcome. Finally, you work down a level and plan the various short-term changes you need to make to realize the intermediate ones. More specifically, you need to take these strides:

• Identify your long-term goals.
• Backward map the preconditions necessary to achieve your goal, and explain why they're necessary.
• Identify your basic assumptions about the situation.
• Determine the interventions your initiative will fulfill to achieve your goals.
• Come up with indicators to evaluate the performance of your initiative.
• Write an explanation of the logic behind your initiative.

Here's another visualization of what that looks like.

This planning model works best for organizations interested in taking on endeavors like building a team, planning an initiative, or developing an action plan. It's distinct from other models in its ability to help you differentiate between desired and actual outcomes. It also makes stakeholders more actively involved in the planning process by making them model exactly what they want out of a project.

It relies on more pointed detail than similar models. Stakeholders generally need to lay out several specifics, including information related to the company's target population, how success will be identified, and a definitive timeline for every action and intervention planned. Again, virtually any organization — be it public, corporate, nonprofit, or anything else — can get a lot out of this strategy model.

Example of the Theory of Change

For the sake of this example, imagine a business that makes HR Payroll Software , but hasn‘t been doing too well as of late. Leadership at the company feels directionless. They think it’s time to buckle down and put some firm plans in motion, but right now, they have some big picture outcomes in mind for the company without a feel for how they're going to get done.

In this case, the business might benefit from leveraging the Theory of Change model. Let‘s say its ultimate goal is to expand its market share. Leadership would then consider the preconditions that would ultimately lead to that goal and why they’re relevant.

For instance, one of those preconditions might be tapping into a new customer base without alienating its current one. The company could make an assumption like, “We currently cater to mid-size businesses almost exclusively, and we lack the resources to expand up-market to enterprise-level prospects. We need to find a way to more effectively appeal to small businesses.”

Now, the company can start looking into the specific initiatives it can take to remedy its overarching problem. Let's say it only sells its product at a fixed price point that suits midsize businesses much more than smaller ones. So the company decides that it should leverage a tiered pricing structure that offers a limited suite of features at a price that small businesses and startups can afford.

The factors the company elects to use as reference points for the plan's success are customer retention and new user acquisition. Once those have been established, leadership would explain why the goals, plans, and metrics it has outlined make sense.

If you track the process I‘ve just plotted, you’ll see the Theory of Change in motion. It starts with a big-picture goal and works its way down to specific initiatives and ways to gauge their effectiveness.

4. Hoshin Planning

The Hoshin Planning model is a process that aims to reduce friction and inefficiency by promoting active and open communication throughout an organization. In this model, everyone within an organization—regardless of department or seniority—is made aware of the company's goals.

Hoshin Planning rests on the notion that thorough communication creates cohesion, but that takes more than contributions from leadership. This model requires that results from every level be shared with management.

The ideal outcomes set according to this model are also conceived of by committee to a certain extent. Hoshin Planning involves management hearing and considering feedback from subordinates to come up with reasonable, realistic, and mutually understood goals.

The model is typically partitioned into seven steps:

• establishing a vision
• developing breakthrough objectives
• developing annual objectives
• deploying annual objectives
• implementing annual objectives
• conducting monthly and quarterly reviews
• conducting an annual review.

Note: The first three steps are referred to as the “catchball process.” It's where company leadership sets goals and establishes strategic plans to send down the food chain for feedback and new ideas. That stage is what really separates Hoshin Planning from other models.

Example of Hoshin Planning

For this example, let‘s imagine a company that manufactures commercial screen printing machines. The business has seen success with smaller-scale, retail printing operations, but realizes that selling almost exclusively to that market won’t make for long-term, sustainable growth.

Leadership at the company decides that it's interested in making an aggressive push to move up-market towards larger enterprise companies. However, before they can establish that vision, they want to ensure that the entire company is willing and able to work with them to reach those goals.

Once they‘ve set a tentative vision, they begin to establish more concrete objectives and send them down the management hierarchy. One of the most pressing activities they’re interested in pursuing is a near-comprehensive product redesign to make their machines better suited for higher volume orders.

They communicate those goals throughout the organization and ask for feedback along the way. After the product team hears their ideal plans, it relays that the product overhaul that leadership is looking into isn‘t viable within the timeframe they’ve provided. Leadership hears this and adjusts their expectations before doling out any sort of demands for the redesign.

Once both parties agree on a feasible timeline, they begin to set more definitive objectives that suit both the company‘s ambitions and the product team’s capabilities.

Strategic Plan Example

The strategic plan above is for a fictitious shoe company and outlines the way in which it'll differentiate itself within the market. It effectively uses each step in the strategic planning model framework and is written in a way to give a brief overview of how the company will enter the market and sustain longevity.

If you're working on a strategic planning model for an existing business, your plan will look similar, but have a few tweaks to the goals, including more goals about improving sales and processes. When drafting the action plan and evaluation parts of the plan, be sure to think tactically about the actions that will help you achieve the goals, and use your mission, vision, and values to guide the choices you make.

Strategic Planning Tools

There are additional resources you can use to support whatever strategic planning model you put in place. Here are some of those:

1. SWOT Analysis

SWOT analysis is a strategic planning tool and acronym for strengths, weaknesses, opportunities, and threats. It's used to identify each of these elements in relation to your business.

This strategic planning tool allows you to determine new opportunities and which areas of your business need improvement. You'll also identify any factors or threats that might negatively impact your business or success.

2. Porter's Five Forces

Use Porter‘s Five Forces as a strategic planning tool to identify the economic forces that impact your industry and determine your business’ competitive position. The five forces include:

• Competition in the industry
• Potential of new entrants into the industry
• Power of suppliers
• Power of customers
• Threat of substitute products

To learn more, check out this comprehensive guide to using Porter's Five Forces .

3. Visioning

Visioning is a goal-setting strategy used in strategic planning. It helps your organization develop a vision for the future and the outcomes you'd like to achieve.

Once you reflect on the goals you‘d like to reach within the next five years or more, you and your team can identify the steps you need to take to get where you’d like to be. From there, you can create your strategic plan.

4. PESTLE Analysis

The PESTLE analysis is another strategic planning tool you can use. It stands for:

• P: Political
• E: Economic
• T: Technological
• E: Environmental

Each of these elements allow an organization to take stock of the business environment they're operating in, which helps them develop a strategy for success. Use a PESTLE Analysis template to help you get started.

Don't forget to share this post!

Related articles.

S&OP: A Comprehensive Overview of Sales and Operations Planning

A Straightforward Guide to Qualitative Forecasting

4 Clever and Effective Ways to Simplify Your Sales Process From Seasoned Sales Experts

How to Develop a Strategic Plan for Business Development [Free Template]

Lead Distribution Methods and Best Practices

Lead Routing: How to Precisely Implement and Route Key Prospects

The 25 Best Lead Distribution Software in 2022

Return on Sales: How to Calculate It and What You Need to Know

30 Key Interview Questions and Answers for Sales Operations Role

How Using a Document Library Can Improve Your Sales Process

Plan your business's growth strategy with this free template.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

• Generative AI
• Office Suites
• Collaboration Software
• Productivity Software
• Augmented Reality
• Emerging Technology
• Remote Work
• Artificial Intelligence
• Operating Systems
• IT Leadership
• IT Management
• IT Operations
• Cloud Computing
• Computers and Peripherals
• Data Center
• Enterprise Applications
• Vendors and Providers
• Enterprise Buyer’s Guides
• United States
• Netherlands
• United Kingdom
• New Zealand
• Newsletters
• Foundry Careers
• Terms of Service
• Privacy Policy
• Cookie Policy
• Copyright Notice
• Member Preferences
• About AdChoices
• E-commerce Affiliate Relationships
• Your California Privacy Rights

Our Network

• Network World

Review: 4 SaaS business-planning tools

These cloud-based tools can drop all the data for your business plan or product launch into one application and share it with your team..

Business-planning software isn’t just for startups and SMBs anymore. Many of these tools have been transformed into multitasking workhorses, with enterprise product marketing and development team leaders using them to suss out road maps and financials for individual products.

I reviewed four SaaS-based products for developing business plans from the point of view of a product marketing executive needing to wrangle all the costs of developing, launching and marketing a new product or service. I wanted a product that could establish revenue goals with trackable metrics, create reports on all financials, and allow access by multiple users within the product marketing group.

In addition, I looked at whether the product provided a means of creating a go-to-market strategy, pitches and marketing plans and whether it integrated with leading productivity tools such as Microsoft Word, Outlook and Excel. I put a check in the plus column if the tool integrated with leading enterprise accounting software such as QuickBooks and Xero and recognized multiple forms of currency, since many businesses are multinational.

I wanted a product that was intuitive and granular and that made it simple for me to wrap every aspect of a product launch into one application so that I wouldn’t have to dink around setting up separate documents, such as Excel spreadsheets with ever-changing formulas, PowerPoint presentations and Word docs. And it would have to be accessible from anywhere, in the cloud.

Of the four I reviewed, I liked LivePlan and Enloop — which are comparably priced — the most for my purposes. Both led me through various processes from start to finish, whether it was helping me strategize and clarify my product marketing pitch, tackling financial data or producing a final, professional document to present to the higher-ups. LivePlan does a little more hand-holding than Enloop in the strategizing and marketing pitch area, but if you have those parts of the process down already, either in your head or in another document, then Enloop will work nicely.

And both LivePlan and Enloop publish the security measures they take to ensure that my data is protected. It’s always a good idea to closely review any SaaS application Terms of Service and Privacy policies before you commit for the long term.

The Bizplan and StratPad Cloud user interfaces were harder to negotiate than LivePlan’s and Enloop’s were. StratPad’s UI was too busy, and Bizplan’s was oversimplified, causing me to hunt down subsections.

Bizplan is one of six SaaS products in the Startups.co platform, which helps startups get off the ground by facilitating funding, helping them find mentors and customers and providing other assistance. Yes, it’s billed as being for startups, but a new product is very much like a startup, with the product manager creating a business plan to drive the new product’s development, launch and critical first few years of existence.

For $14.50 a month (billed annually), the Business version of Bizplan lets you set up two different companies or products and share the data with up to four collaborators for each company or product and an unlimited number of viewers. The Premium version ($24.50 per month if billed annually) allows up to five companies or products, unlimited collaborators and unlimited viewers. (There’s also a Starter plan for $9.50/mo. if billed annually, but it doesn’t allow collaboration.)

Bizplan does not provide a trial period, and nope, no refunds if it does not suit your needs. That said, if you start with a month-to-month subscription ($29/mo. for the Business plan), you can cancel before your 30-day period is up to keep your trial expenses to a minimum.

The user interface is clean and simple, with its main navigational bar running vertically down the left side of the screen. The application’s primary focus is on finance, which is the first section you’re guided to set up after the basic product information.

Access financial data such as personnel costs by selecting any one of the Finance subcategories: Personnel, Expenses, Revenue or Capital. (Click any image to enlarge it.)

Financial data is categorized as personnel, expenses, revenue and capital, and clear definitions and descriptions of what data you need to input in each are provided. Sub-menus that lie beneath each of those four categories help you get a clear picture of where you stand. For example, under expenses is a section detailing what you planned and what the actual expenses were. Bizplan integrates with QuickBooks and Xero accounting software.

Next up was the business plan, which was divided into several sections, including the summary or pitch, problem, solution, market and customer target, and competitive analysis. I liked that it took the plan further, with strategy, risk and traction sections. Bizplan includes as traction things such as the addition of notable customers, user or customer growth, the current sales pipeline, strategic partnerships and press mentions. This information is important to include when validating product sales or discussing the product’s road map or ongoing efforts with top-tier corporate executives.

Understanding the competitive landscape will help you make more strategic decisions.

Bottom line

Bizplan worked well for my new-product launch planning purposes. It gave sufficient descriptions and hand-holding to ensure that I ended up with a comprehensive plan. Startups.co has some great management and mentoring resources that any executive or manager could spend hours poking around in and learning from.

Enloop ’s subscription pricing structure starts with a free version, then bumps to Basic ($6 per month when billed annually), Advanced ($11 per month billed annually) and Professional ($24 per month billed annually). The more you pay, the more functionality and number of users you get. What’s appealing about this structure is that there isn’t a trial period you have to keep track of, and you don’t have to use your credit card just to explore the product.

If I were buying this to build product business plans that other team members needed to complete pieces of, I’d go with the Advanced plan. Let’s face it, the head of a product marketing and development group is likely to be herding cats for more than one product’s growth. You’ll get five plans, five users, three financial ratio analyses per plan, rich text formatting, spell check in 16 languages and integration with QuickBooks Online. My mind was also put at ease by the company’s published data security measures .

The user interface makes it super easy to get started. In setup, you choose forecast time frame and currency, invite your appropriate team members to the plan, and drop in your company logo. At each step during the setup phase, Enloop shows you what you can select and also entices with what’s available in plans you didn’t choose. This is cool, because you’ll know right away, not down the road, if you need to upgrade to fill your needs. The Advanced plan gives you three years of monthly forecasting.

Add Info is the first of three major sections in the app; here you set up and input all your company information.

Enloop has three main sections: Add Info, View Reports and View Your Plan. Enloop recommends that you complete the sections in the proper order, although, if you want, you can jump around. Popup windows guide you as you move through the app, in many cases defining the information it’s asking you for, making it easy to complete. An advanced or higher-level user can use the edit controls to format text or insert copied content. I love that the content editor collects information you’ve input from earlier subsections and drops it into the Business Idea Text content-editing window so you don’t have to rekey it.

When I got down into the Product & Sales subsection of the Add Info section, the app started trying to upsell me. It was annoying and cut into my flow, but I was using the free version, so that’s to be expected. The Add Info section also has Marketing, Personnel and Financial Information subsections, all important, to complete.

View Reports gave me financial forecasts, ratios and a detailed report card of the plan I’d built. Finally, the View Your Plan section provided a preview of the plan and prepared it as a PDF.

The Performance Results page, gives you Financial Ratio and Financial Analysis forecasts based on your preset and input revenue and expense data.

Enloop is a great all-around SaaS business plan product. It’s simple to figure out which subscription to buy, the UI is logically designed and organized, and it guides you intuitively through the process.

Palo Alto Software’s LivePlan excelled for my purposes of building a product launch and go-to-market plan. LivePlan’s most reasonable price is $11.66 per month when billed annually. You’ll save 40% this way and get 60 days to try it, after which you will receive a 100% refund if you decide to end the subscription.

The application starts you off creating a “company,” which in my case was a new product. Two team members can collaborate on the plan (even simultaneously), and an unlimited number of viewers can review your plan. You can also create multiple product or business plans, but you can only work on one of those plans at a time unless you pay an additional fee.

I input a forecast start and length, chose how much detail I wanted and designated a currency for calculations. Then came the fun part: diving into the plan.

Create your company; input a forecast start, length and level of detail; and select your currency.

LivePlan gives you several options, including Pitch, Plan, Forecast and Scoreboard, to use as your starting point. Because Pitch was the first option and I love marketing messaging, I chose to go that route. I decided to change the name of the company/product in the Pitch section — the main Pitch page prominently displays a button labeled “Click here to change your company name” — but the application wouldn’t save it even after I selected Done. With IM chat help, I found a second way to accomplish this in the Options dropdown, and that was successful.

Another problem I encountered: When I input information such as “problem,” “solution messaging” and “target market” in the Pitch section, it wasn’t automatically applied to the Plan section. Having to rekey everything seems like a basic functional defect that could be easily addressed. The LivePlan help desk told me that the development team is working on this.

The Forecast section provides guidance and helpful advice as you establish revenue and expense expectations, including direct costs and personnel. You can create more than one forecast, which is helpful, since things rarely go as originally planned.

Add your product, service or other revenue sources here.

I loved that the application challenged me to dive into competitive analysis in the Benchmarks section, because this is key to any new product’s success. Just as important is speed to market, and the Schedule section keeps the team on track by providing email reminders of upcoming deadlines and late notices.

Once you start executing on the plan, the Scoreboard section will keep you apprised of whether you’re doing better or worse than plan. Scoreboard is also the section where you hook your business plan up to accounting software; LivePlan integrates with QuickBooks and Xero in the event you have a separate account for your project.

I like that the service provides strong security and privacy measures, as described on its FAQ page .

LivePlan is a well-thought-out, feature-rich application with several customization options in each section and good tech support. Aside from the couple of hiccups I mentioned, LivePlan was a joy to work with, encouraged my entrepreneurial spirit and removed the tediousness of developing a plan.

StratPad Cloud

The company bills StratPad Cloud as “rocket fuel for business.” Watered-down rocket fuel, I’d say, what with a user interface that’s busier than it needs to be, making navigating between sections somewhat tedious until I caught on. I can forgive this, though, since the basic version is free.

The downside to free is that you can work with only one business plan and one user. But you can upgrade to a paid version at a reasonable cost. For example, if you choose annual billing you can pay $20 per month for five plans, or $40 for an unlimited number of plans. Each of these options includes additional user sharing.

You can share your plan with someone via email using the dropdown menu, provided your subscription plan allows adding users.

Most of the sections you need to complete are in the vertical navigation menu. It immediately takes you to a screen for completing customer/client descriptions and then dives into standard problem, solution and competitor information that helps define product differentiators for use in marketing messaging, and even product development. I did like that it took me directly to these facets of the plan before addressing the financial aspects, because it helped clarify markets and customer targets, which made it easier for me to assess revenue streams attached to those customer types. Having a well-thought-out business plan and strategy to back it up led to more accurate financial data and forecasts.

After all the groundwork has been done, StratPad gives you a great way to map out your plan in different phases (although it uses the word “project” instead of “phase”). For instance, let’s say that from January through March you’re building your product. That’s one project. A second project might be the marketing phase. That might start in March and be ongoing, or it could overlap, so that it begins before the product build project is completed. In essence, StratPad has added a project management toolkit to its business plan tool, a feature none of the other products in this roundup has.

The Meeting Agenda page gives you an immediate picture of what meetings are coming up so you are sure to have your deliverables and can prepare for them.

It disappointed me that there wasn’t a way to import data such as project revenue and expenses from an Excel sheet. You have to enter that data manually, but once it’s all in the app, it will let you export it back to Excel. The reports include standard profit/loss, monthly worksheets and income statements as well as overall strategic diagrams, Gantt charts and meeting agendas from your various projects.

Just in case you were wondering about tech support and tutorials, StratPad College is a great collection of videos, tutorials and other content that will persuade the entrepreneurial spirit in you to write and plan in elaborate style.

StratPad is a great business-planning tool if you already have strong ideas about direction and don’t mind a little extra data entry. The project-planning piece is a nice touch, and you can’t beat the price for the basic version.

Read this next: How to cure ‘corporate amnesia’ with knowledge management software

Related content

With its new ipad, apple's empire strikes back, can ai tools help reduce zoom fatigue, apple earnings: about that iphone 'slump' in china, microsoft begins to phase out ‘classic’ teams, from our editors straight to your inbox.

Alyson Behr is a tech writer, editor, and strategic content consultant. With deep roots in testing, industry competitive analysis, and product reviews, Behr has written for numerous IT publications. As a strategic content development expert, Alyson founded and drove the development of Spirent Communication’s sponsored LabRat Magazine, the first publication devoted to the network test and measurement community. Currently, Behr is focused on product/service reviews and consulting to the IT industry. Follow her on Twitter @alysonbehr.

More from this author

7 tools to supplement (or supplant) powerpoint, it’s all greek to me 5 foreign language learning apps, review: 3 financial tracking apps for busy contractors, most popular authors.

Show me more

Apple confirms it will open up the ipad in europe this fall.

Udacity offers laid-off US workers free access to its courses for 30 days

Why you’ll soon have a digital clone of your own

Why tech workers are struggling to find jobs

TikTok ban in place, but how long before it's gone?

After 10 years of progress, does mixed reality (XR) have a future? | Ep. 147

After 10 years of progress, does mixed reality (XR) have a future?

.css-s5s6ko{margin-right:42px;color:#F5F4F3;}@media (max-width: 1120px){.css-s5s6ko{margin-right:12px;}} AI that works. Coming June 5, Asana redefines work management—again. .css-1ixh9fn{display:inline-block;}@media (max-width: 480px){.css-1ixh9fn{display:block;margin-top:12px;}} .css-1uaoevr-heading-6{font-size:14px;line-height:24px;font-weight:500;-webkit-text-decoration:underline;text-decoration:underline;color:#F5F4F3;}.css-1uaoevr-heading-6:hover{color:#F5F4F3;} .css-ora5nu-heading-6{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:flex-start;justify-content:flex-start;color:#0D0E10;-webkit-transition:all 0.3s;transition:all 0.3s;position:relative;font-size:16px;line-height:28px;padding:0;font-size:14px;line-height:24px;font-weight:500;-webkit-text-decoration:underline;text-decoration:underline;color:#F5F4F3;}.css-ora5nu-heading-6:hover{border-bottom:0;color:#CD4848;}.css-ora5nu-heading-6:hover path{fill:#CD4848;}.css-ora5nu-heading-6:hover div{border-color:#CD4848;}.css-ora5nu-heading-6:hover div:before{border-left-color:#CD4848;}.css-ora5nu-heading-6:active{border-bottom:0;background-color:#EBE8E8;color:#0D0E10;}.css-ora5nu-heading-6:active path{fill:#0D0E10;}.css-ora5nu-heading-6:active div{border-color:#0D0E10;}.css-ora5nu-heading-6:active div:before{border-left-color:#0D0E10;}.css-ora5nu-heading-6:hover{color:#F5F4F3;} Get early access .css-1k6cidy{width:11px;height:11px;margin-left:8px;}.css-1k6cidy path{fill:currentColor;}

• Product overview
• All features
• App integrations

CAPABILITIES

• project icon Project management
• Project views
• Custom fields
• Status updates
• goal icon Goals and reporting
• Reporting dashboards
• workflow icon Workflows and automation
• portfolio icon Resource management
• Time tracking
• my-task icon Admin and security
• Admin console
• asana-intelligence icon Asana Intelligence
• list icon Personal
• premium icon Starter
• briefcase icon Advanced
• Goal management
• Organizational planning
• Campaign management
• Creative production
• Marketing strategic planning
• Request tracking
• Resource planning
• Project intake
• View all uses arrow-right icon
• Project plans
• Team goals & objectives
• Team continuity
• Meeting agenda
• View all templates arrow-right icon
• Work management resources Discover best practices, watch webinars, get insights
• What's new Learn about the latest and greatest from Asana
• Customer stories See how the world's best organizations drive work innovation with Asana
• Help Center Get lots of tips, tricks, and advice to get the most from Asana
• Asana Academy Sign up for interactive courses and webinars to learn Asana
• Developers Learn more about building apps on the Asana platform
• Community programs Connect with and learn from Asana customers around the world
• Events Find out about upcoming events near you
• Partners Learn more about our partner programs
• Support Need help? Contact the Asana support team
• Asana for nonprofits Get more information on our nonprofit discount program, and apply.

Featured Reads

• Business strategy |
• What is strategic planning? A 5-step gu ...

What is strategic planning? A 5-step guide

Strategic planning is a process through which business leaders map out their vision for their organization’s growth and how they’re going to get there. In this article, we'll guide you through the strategic planning process, including why it's important, the benefits and best practices, and five steps to get you from beginning to end.

Strategic planning is a process through which business leaders map out their vision for their organization’s growth and how they’re going to get there. The strategic planning process informs your organization’s decisions, growth, and goals.

Strategic planning helps you clearly define your company’s long-term objectives—and maps how your short-term goals and work will help you achieve them. This, in turn, gives you a clear sense of where your organization is going and allows you to ensure your teams are working on projects that make the most impact. Think of it this way—if your goals and objectives are your destination on a map, your strategic plan is your navigation system.

In this article, we walk you through the 5-step strategic planning process and show you how to get started developing your own strategic plan.

How to build an organizational strategy

Get our free ebook and learn how to bridge the gap between mission, strategic goals, and work at your organization.

What is strategic planning?

Strategic planning is a business process that helps you define and share the direction your company will take in the next three to five years. During the strategic planning process, stakeholders review and define the organization’s mission and goals, conduct competitive assessments, and identify company goals and objectives. The product of the planning cycle is a strategic plan, which is shared throughout the company.

What is a strategic plan?

A strategic plan is the end result of the strategic planning process. At its most basic, it’s a tool used to define your organization’s goals and what actions you’ll take to achieve them.

Typically, your strategic plan should include: 

Your company’s mission statement

Your organizational goals, including your long-term goals and short-term, yearly objectives

Any plan of action, tactics, or approaches you plan to take to meet those goals

What are the benefits of strategic planning?

Strategic planning can help with goal setting and decision-making by allowing you to map out how your company will move toward your organization’s vision and mission statements in the next three to five years. Let’s circle back to our map metaphor. If you think of your company trajectory as a line on a map, a strategic plan can help you better quantify how you’ll get from point A (where you are now) to point B (where you want to be in a few years).

When you create and share a clear strategic plan with your team, you can:

Build a strong organizational culture by clearly defining and aligning on your organization’s mission, vision, and goals.

Align everyone around a shared purpose and ensure all departments and teams are working toward a common objective.

Proactively set objectives to help you get where you want to go and achieve desired outcomes.

Promote a long-term vision for your company rather than focusing primarily on short-term gains.

Ensure resources are allocated around the most high-impact priorities.

Define long-term goals and set shorter-term goals to support them.

Assess your current situation and identify any opportunities—or threats—allowing your organization to mitigate potential risks.

Create a proactive business culture that enables your organization to respond more swiftly to emerging market changes and opportunities.

What are the 5 steps in strategic planning?

The strategic planning process involves a structured methodology that guides the organization from vision to implementation. The strategic planning process starts with assembling a small, dedicated team of key strategic planners—typically five to 10 members—who will form the strategic planning, or management, committee. This team is responsible for gathering crucial information, guiding the development of the plan, and overseeing strategy execution.

Once you’ve established your management committee, you can get to work on the planning process. 

Step 1: Assess your current business strategy and business environment

Before you can define where you’re going, you first need to define where you are. Understanding the external environment, including market trends and competitive landscape, is crucial in the initial assessment phase of strategic planning.

To do this, your management committee should collect a variety of information from additional stakeholders, like employees and customers. In particular, plan to gather:

Relevant industry and market data to inform any market opportunities, as well as any potential upcoming threats in the near future.

Customer insights to understand what your customers want from your company—like product improvements or additional services.

Employee feedback that needs to be addressed—whether about the product, business practices, or the day-to-day company culture.

Consider different types of strategic planning tools and analytical techniques to gather this information, such as:

A balanced scorecard to help you evaluate four major elements of a business: learning and growth, business processes, customer satisfaction, and financial performance.

A SWOT analysis to help you assess both current and future potential for the business (you’ll return to this analysis periodically during the strategic planning process). 

To fill out each letter in the SWOT acronym, your management committee will answer a series of questions:

What does your organization currently do well?

What separates you from your competitors?

What are your most valuable internal resources?

What tangible assets do you have?

What is your biggest strength? 

Weaknesses:

What does your organization do poorly?

What do you currently lack (whether that’s a product, resource, or process)?

What do your competitors do better than you?

What, if any, limitations are holding your organization back?

What processes or products need improvement? 

Opportunities:

What opportunities does your organization have?

How can you leverage your unique company strengths?

Are there any trends that you can take advantage of?

How can you capitalize on marketing or press opportunities?

Is there an emerging need for your product or service? 

What emerging competitors should you keep an eye on?

Are there any weaknesses that expose your organization to risk?

Have you or could you experience negative press that could reduce market share?

Is there a chance of changing customer attitudes towards your company? 

Step 2: Identify your company’s goals and objectives

To begin strategy development, take into account your current position, which is where you are now. Then, draw inspiration from your vision, mission, and current position to identify and define your goals—these are your final destination. 

To develop your strategy, you’re essentially pulling out your compass and asking, “Where are we going next?” “What’s the ideal future state of this company?” This can help you figure out which path you need to take to get there.

During this phase of the planning process, take inspiration from important company documents, such as:

Your mission statement, to understand how you can continue moving towards your organization’s core purpose.

Your vision statement, to clarify how your strategic plan fits into your long-term vision.

Your company values, to guide you towards what matters most towards your company.

Your competitive advantages, to understand what unique benefit you offer to the market.

Your long-term goals, to track where you want to be in five or 10 years.

Your financial forecast and projection, to understand where you expect your financials to be in the next three years, what your expected cash flow is, and what new opportunities you will likely be able to invest in.

Step 3: Develop your strategic plan and determine performance metrics

Now that you understand where you are and where you want to go, it’s time to put pen to paper. Take your current business position and strategy into account, as well as your organization’s goals and objectives, and build out a strategic plan for the next three to five years. Keep in mind that even though you’re creating a long-term plan, parts of your plan should be created or revisited as the quarters and years go on.

As you build your strategic plan, you should define:

Company priorities for the next three to five years, based on your SWOT analysis and strategy.

Yearly objectives for the first year. You don’t need to define your objectives for every year of the strategic plan. As the years go on, create new yearly objectives that connect back to your overall strategic goals . 

Related key results and KPIs. Some of these should be set by the management committee, and some should be set by specific teams that are closer to the work. Make sure your key results and KPIs are measurable and actionable. These KPIs will help you track progress and ensure you’re moving in the right direction.

Budget for the next year or few years. This should be based on your financial forecast as well as your direction. Do you need to spend aggressively to develop your product? Build your team? Make a dent with marketing? Clarify your most important initiatives and how you’ll budget for those.

A high-level project roadmap . A project roadmap is a tool in project management that helps you visualize the timeline of a complex initiative, but you can also create a very high-level project roadmap for your strategic plan. Outline what you expect to be working on in certain quarters or years to make the plan more actionable and understandable.

Step 4: Implement and share your plan

Now it’s time to put your plan into action. Strategy implementation involves clear communication across your entire organization to make sure everyone knows their responsibilities and how to measure the plan’s success. 

Make sure your team (especially senior leadership) has access to the strategic plan, so they can understand how their work contributes to company priorities and the overall strategy map. We recommend sharing your plan in the same tool you use to manage and track work, so you can more easily connect high-level objectives to daily work. If you don’t already, consider using a work management platform .  

A few tips to make sure your plan will be executed without a hitch: 

Communicate clearly to your entire organization throughout the implementation process, to ensure all team members understand the strategic plan and how to implement it effectively. 

Define what “success” looks like by mapping your strategic plan to key performance indicators.

Ensure that the actions outlined in the strategic plan are integrated into the daily operations of the organization, so that every team member's daily activities are aligned with the broader strategic objectives.

Utilize tools and software—like a work management platform—that can aid in implementing and tracking the progress of your plan.

Regularly monitor and share the progress of the strategic plan with the entire organization, to keep everyone informed and reinforce the importance of the plan.

Establish regular check-ins to monitor the progress of your strategic plan and make adjustments as needed. 

Step 5: Revise and restructure as needed

Once you’ve created and implemented your new strategic framework, the final step of the planning process is to monitor and manage your plan.

Remember, your strategic plan isn’t set in stone. You’ll need to revisit and update the plan if your company changes directions or makes new investments. As new market opportunities and threats come up, you’ll likely want to tweak your strategic plan. Make sure to review your plan regularly—meaning quarterly and annually—to ensure it’s still aligned with your organization’s vision and goals.

Keep in mind that your plan won’t last forever, even if you do update it frequently. A successful strategic plan evolves with your company’s long-term goals. When you’ve achieved most of your strategic goals, or if your strategy has evolved significantly since you first made your plan, it might be time to create a new one.

Build a smarter strategic plan with a work management platform

To turn your company strategy into a plan—and ultimately, impact—make sure you’re proactively connecting company objectives to daily work. When you can clarify this connection, you’re giving your team members the context they need to get their best work done. 

A work management platform plays a pivotal role in this process. It acts as a central hub for your strategic plan, ensuring that every task and project is directly tied to your broader company goals. This alignment is crucial for visibility and coordination, allowing team members to see how their individual efforts contribute to the company’s success. 

By leveraging such a platform, you not only streamline workflow and enhance team productivity but also align every action with your strategic objectives—allowing teams to drive greater impact and helping your company move toward goals more effectively. 

Strategic planning FAQs

Still have questions about strategic planning? We have answers.

Why do I need a strategic plan?

A strategic plan is one of many tools you can use to plan and hit your goals. It helps map out strategic objectives and growth metrics that will help your company be successful.

When should I create a strategic plan?

You should aim to create a strategic plan every three to five years, depending on your organization’s growth speed.

Since the point of a strategic plan is to map out your long-term goals and how you’ll get there, you should create a strategic plan when you’ve met most or all of them. You should also create a strategic plan any time you’re going to make a large pivot in your organization’s mission or enter new markets. 

What is a strategic planning template?

A strategic planning template is a tool organizations can use to map out their strategic plan and track progress. Typically, a strategic planning template houses all the components needed to build out a strategic plan, including your company’s vision and mission statements, information from any competitive analyses or SWOT assessments, and relevant KPIs.

What’s the difference between a strategic plan vs. business plan?

A business plan can help you document your strategy as you’re getting started so every team member is on the same page about your core business priorities and goals. This tool can help you document and share your strategy with key investors or stakeholders as you get your business up and running.

You should create a business plan when you’re: 

Just starting your business

Significantly restructuring your business

If your business is already established, you should create a strategic plan instead of a business plan. Even if you’re working at a relatively young company, your strategic plan can build on your business plan to help you move in the right direction. During the strategic planning process, you’ll draw from a lot of the fundamental business elements you built early on to establish your strategy for the next three to five years.

What’s the difference between a strategic plan vs. mission and vision statements?

Your strategic plan, mission statement, and vision statements are all closely connected. In fact, during the strategic planning process, you will take inspiration from your mission and vision statements in order to build out your strategic plan.

Simply put: 

A mission statement summarizes your company’s purpose.

A vision statement broadly explains how you’ll reach your company’s purpose.

A strategic plan pulls in inspiration from your mission and vision statements and outlines what actions you’re going to take to move in the right direction. 

For example, if your company produces pet safety equipment, here’s how your mission statement, vision statement, and strategic plan might shake out:

Mission statement: “To ensure the safety of the world’s animals.” 

Vision statement: “To create pet safety and tracking products that are effortless to use.” 

Your strategic plan would outline the steps you’re going to take in the next few years to bring your company closer to your mission and vision. For example, you develop a new pet tracking smart collar or improve the microchipping experience for pet owners. 

What’s the difference between a strategic plan vs. company objectives?

Company objectives are broad goals. You should set these on a yearly or quarterly basis (if your organization moves quickly). These objectives give your team a clear sense of what you intend to accomplish for a set period of time. 

Your strategic plan is more forward-thinking than your company goals, and it should cover more than one year of work. Think of it this way: your company objectives will move the needle towards your overall strategy—but your strategic plan should be bigger than company objectives because it spans multiple years.

What’s the difference between a strategic plan vs. a business case?

A business case is a document to help you pitch a significant investment or initiative for your company. When you create a business case, you’re outlining why this investment is a good idea, and how this large-scale project will positively impact the business. 

You might end up building business cases for things on your strategic plan’s roadmap—but your strategic plan should be bigger than that. This tool should encompass multiple years of your roadmap, across your entire company—not just one initiative.

What’s the difference between a strategic plan vs. a project plan?

A strategic plan is a company-wide, multi-year plan of what you want to accomplish in the next three to five years and how you plan to accomplish that. A project plan, on the other hand, outlines how you’re going to accomplish a specific project. This project could be one of many initiatives that contribute to a specific company objective which, in turn, is one of many objectives that contribute to your strategic plan. 

What’s the difference between strategic management vs. strategic planning?

A strategic plan is a tool to define where your organization wants to go and what actions you need to take to achieve those goals. Strategic planning is the process of creating a plan in order to hit your strategic objectives.

Strategic management includes the strategic planning process, but also goes beyond it. In addition to planning how you will achieve your big-picture goals, strategic management also helps you organize your resources and figure out the best action plans for success. 

Related resources

Grant management: A nonprofit’s guide

How Asana uses work management to optimize resource planning

How Asana uses work management for organizational planning

Solve your tech overload with an intelligent transformation