sample cover letter product marketing manager

Professional Product Marketing Manager Cover Letter Examples for 2024

Your product marketing manager cover letter must immediately highlight your understanding of market trends and consumer needs. Demonstrate your ability to distill complex product features into compelling marketing messages. In the second paragraph, provide a snapshot of measurable successes in previous campaigns or product launches. Convey your passion for innovative marketing strategies that resonate with your target audience, fostering engagement and driving sales.

Cover Letter Guide

Product Marketing Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Product Marketing Manager Cover Letter

Key Takeaways

Crafting a product marketing manager cover letter can be a daunting task. You've been diligently job hunting, and suddenly you're faced with the challenge of submitting a cover letter that stands out. Remember, it's not a repeat of your resume. Focus on a stellar achievement and weave a compelling narrative around it. Strike a balance by being formal without drowning in clichés, and keep it concise—aim for a single page that showcases why you're undeniably the best fit for the role.

• Personalize the greeting to address the recruiter and your introduction that fits the role;
• Follow good examples for individual roles and industries from job-winning cover letters;
• Decide on your most noteworthy achievement to stand out;
• Format, download, and submit your product marketing manager cover letter, following the best HR practices.

Use the power of Enhancv's AI: drag and drop your product marketing manager resume, which will swiftly be converted into your job-winning cover letter.

If the product marketing manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Product Marketing Manager resume guide and example
• Associate Brand Manager cover letter example
• Public Relations Manager cover letter example
• Advertising cover letter example
• Telemarketing cover letter example
• Content Marketing cover letter example
• Marketing Executive cover letter example
• Analytics Manager cover letter example
• SEO cover letter example
• Content Designer cover letter example
• Digital Marketing cover letter example

Product Marketing Manager cover letter example

PETER CONNOLLY

New York, NYC

+1-(234)-555-1234

[email protected]

• Highlighting past achievements with quantifiable results, such as a revenue spike worth $10MM, shows the candidate's ability to generate significant business outcomes through their marketing strategies.
• Emphasizing expertise in relevant sectors, such as IT solutions and technology services, establishes the candidate's industry-specific knowledge which is critical for role alignment.
• Referencing specific market successes, like the Opera Coast becoming a Top 10 app in 68 markets, demonstrates experience in product positioning and the ability to create impactful campaigns.
• Stating leadership and cross-functional skills indicates the candidate's capability to manage and collaborate with diverse teams, which is essential for a Senior Product Marketing Manager position.

What about your product marketing manager cover letter format: organizing and structuring your information

Here is one secret you should know about your product marketing manager cover letter assessment. The Applicant Tracker System (or ATS) won't analyze your cover letter.

You should thus focus on making an excellent impression on recruiters by writing consistent:

• Introduction
• Body paragraphs (and explanation)
• Promise or Call to action
• Signature (that's optional)

Now, let's talk about the design of your product marketing manager cover letter.

Ensure all of your paragraphs are single-spaced and have a one-inch margins on all sides (like in our cover letter templates ).

Also, our cover letter builder automatically takes care of the format and comes along with some of the most popular (and modern) fonts like Volkhov, Chivo, and Bitter.

Speaking of fonts, professionals advise you to keep your product marketing manager cover letter and resume in the same typography and avoid the over-used Arial or Times New Roman.

When wondering whether you should submit your product marketing manager cover letter in Doc or PDF, select the second, as PDF keeps all of your information and design consistent.

The top sections on a product marketing manager cover letter

Header: This includes your name, contact information, and the date, which is crucial for the recruiter to know who you are and how to reach you for further discussions or to schedule an interview.

Greeting: Personalize your greeting by addressing the recruiter or hiring manager directly, if possible, since a personalized touch demonstrates your attention to detail and genuine interest in the position.

Introduction: Open with a compelling statement about your passion for product marketing and an overview of your relevant experience, as this sets the tone and engages the recruiter from the outset.

Body: Highlight specific achievements in product lifecycle management, market research, and strategy implementation, using metrics when possible to showcase your ability to contribute to the company's marketing goals and connect with its target audience.

Closing: End your cover letter by summarizing your enthusiasm for the role, your intent to contribute positively to the team, and an invitation for further discussion, leaving the recruiter with a clear call to action.

Key qualities recruiters search for in a candidate’s cover letter

• Strategic thinking and market planning abilities: Demonstrates the capacity to conceive and implement effective marketing strategies tailored to specific products and target audiences.
• Proficiency in data analysis and performance metrics: Exhibits skill in gathering and interpreting data to guide marketing decisions and measure the success of campaigns quantitatively.
• Strong project management skills: Highlights the ability to lead cross-functional teams, manage multiple projects simultaneously, and deliver results on time and within budget.
• Creativity and innovation in marketing tactics: Showcases an imaginative approach to developing campaigns, solving problems, and leveraging new marketing channels or technologies.
• Excellent communication and persuasion skills: Essential for creating compelling marketing messages, presenting strategies, and influencing stakeholders both internally and externally.
• Experience with product lifecycle management: Reflects an understanding of the various stages a product goes through from development to decline and the ability to adapt marketing strategies accordingly.

The product marketing manager cover letter salutation: how to address hiring managers

After covering the format of your product marketing manager cover letter, let's look at the salutation.

Back in the day, the cordial "To whom it may concern" or "Dear Sir/Madam", might have worked out fine.

But, nowadays, your cover letter should approach hiring managers on a more personal basis.

So, what to do about your cover letter salutation ?

If you've messaged the recruiters and are on a first name basis or a more formal one, use the hiring manager's name in the greeting (e.g. "Dear Sophie," "Dear Ms. Givens", or "Dear Mr. Everett,").

Always aim to make the effort to find out the name of the hiring manager, who'd be assessing your application. Search on LinkedIn, double-check the advert on the corporate website, or message the brand on social media to find out more about the role.

If you can't find the hiring manager's name (and still want to sound professional), use "Dear HR Team,", "Dear Hiring Manager,", or the likes.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Department] Team,
• Dear [Company Name] Recruiter,
• Dear [Mr./Ms. Last Name],
• Dear [First Name] [Last Name],
• Dear [Job Title] Hiring Committee,

The product marketing manager cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your product marketing manager cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your product marketing manager cover letter , immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your product marketing manager cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

The middle or body of your product marketing manager cover letter body: a great instrument to tell a story

Now that you've set the right tone with the greeting and introduction of your product marketing manager cover letter, it's time to get down to business .

Hear us out, the body of your product marketing manager cover letter is the best storytelling instrument you have, in your job-hunting arsenal.

Writing the next three to six paragraphs, take the time to reassess the advert to discover job-crucial requirements.

Next, choose one accomplishment that covers those key skills and talents.

Use precisely that achievement to tell an exciting story of how you match the ideal candidate profile.

In the undertones of your story or product marketing manager cover letter body, hint at the difference you'd make and sell your application as the perfect one for the job.

Closing paragraph basics: choose between a promise and a call to action

You've done all the hard work - congratulations! You've almost reached the end of your product marketing manager cover letter .

But how do you ensure recruiters, who have read your application this far, remember you?

Most product marketing manager professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.

Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).

Choose to close your product marketing manager cover letter in the way that best fits your personality.

What to write on your product marketing manager cover letter, when you have zero experience

The best advice for candidates, writing their product marketing manager cover letters with no experience , is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your product marketing manager cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Summarizing the most important aspects in writing your product marketing manager cover letter, remember to:

• Create a personalized product marketing manager cover letter for each role you apply for, that includes the recruiter's name in the salutation;
• Format your product marketing manager cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
• Always start off your product marketing manager cover letter with two sentences that reflect what is most important about your application;
• Your product marketing manager cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
• Instead of opting for the "Sincerely yours" ending, close your product marketing manager cover letter with a nod to the future with what you aim to achieve in this potential role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

How to Write an Initial Message to a Hiring Manager (With Examples)

How to answer "how do you handle stress" in a job interview, what to write in email when sending resume to a friend, how long is too long of an employment gap, questions to ask your future manager before joining the team, +20 useful chatgpt prompts to optimize your linkedin profile for the dream job.

• Create Resume
• Terms of Service
• Privacy Policy
• Cookie Preferences
• Resume Examples
• Resume Templates
• AI Resume Builder
• Resume Summary Generator
• Resume Formats
• Resume Checker
• Resume Skills
• How to Write a Resume
• Modern Resume Templates
• Simple Resume Templates
• Cover Letter Builder
• Cover Letter Examples
• Cover Letter Templates
• Cover Letter Formats
• How to Write a Cover Letter
• Resume Guides
• Cover Letter Guides
• Job Interview Guides
• Job Interview Questions
• Career Resources
• Meet our customers
• Career resources
• English (UK)
• French (FR)
• German (DE)
• Spanish (ES)
• Swedish (SE)

© 2024 . All rights reserved.

Made with love by people who care.

How to Write a Product Marketing Manager Cover Letter (With Template)

Key takeaways

• A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
• A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
• The included Product Marketing Manager cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search   translates to a new role .

In this post, you will discover:

• Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
• Cover letter do’s and dont’s
• A Product Marketing Manager sample cover letter you can easily adapt and personalize

A well-tailored   cover letter : The key to   job application   success

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

• Showcasing relevance:   Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the   talent acquisition   team, recruiters, or human resources reps.
• Demonstrating research:   A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
• Telling your story:   Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
• Highlighting cultural fit:   Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
• Addressing specific requirements:   Job postings often include   specific skills or qualifications   the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

Cover letter tips

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

• Keep it concise:   Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
• Use a clean layout:   Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
• Include   contact information :   Provide your contact information at the top of the cover letter, including your name, phone number, and professional email address.
• Use   headers   and sections:   Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
• Maintain a professional tone:   Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
• Use keywords:   Incorporate relevant keywords from the Agile Project Manager   job description   and company website into your cover letter. This can help your application pass through   applicant tracking systems (ATS)   used by many employers.
• Highlight achievements with bullet points:   Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
• Use quantifiable data:   Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
• Match company tone:   Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
• Showcase company knowledge:   Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
• Address employment gaps (if applicable):   If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
• Proofread   thoroughly:   Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
• Include a   call to action :   Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
• Follow submission instructions:   If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
• Save as a PDF:   Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

• Don't use a generic greeting:   Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
• Don't repeat your resume:   An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
• Don't exaggerate or lie:   Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
• Don't use unprofessional email addresses:   Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
• Don't include irrelevant information:   Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
• Don't use jargon unnecessarily:   While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
• Don't sound overly eager:   Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

How to structure your Product Marketing Manager   cover letter

Begin your cover letter for the   Product Marketing Manager   position at [Company Name] by expressing your genuine interest in the role. Convey your passion for strategic marketing and your eagerness to lead efforts in promoting and positioning products effectively. If relevant, mention any professional connections or referrals that have influenced your decision to apply for this key marketing position.

About your current role

Share insights into how you've crafted compelling product narratives, collaborated with cross-functional teams, and contributed to the overall success of marketing campaigns. Detail your role in creating impactful messaging, positioning products in the market, and driving demand.

Connect your current responsibilities and ongoing projects to the value you can bring to the new role, underscoring your expertise in the full product marketing lifecycle and your skill in translating product features into compelling marketing messages.

About your experience

List your experience as a Product Marketing Manager, emphasizing your ability to develop and execute successful marketing strategies. Describe your hands-on experience managing product marketing initiatives. Showcase your proficiency in market analysis, customer segmentation, and your commitment to continuous improvement in marketing strategies. 

Clearly communicate that your skills and preparation for the Product Marketing Manager role are well-established, and highlight any transferable skills you've cultivated throughout your marketing   career path .

Notable achievements

Highlight specific accomplishments that demonstrate your effectiveness as a Product Marketing Manager. Whether it's successfully launching a product campaign that exceeded targets, improving brand visibility, or developing innovative marketing collateral, succinctly outline these achievements. Quantify your impact where possible and articulate how your contributions positively influenced the product and the organization's market position.

Why you want to work there

Mention specific elements of the company's marketing philosophy, mission, and values that resonate with you. Convey how these align with your professional goals and how you envision contributing to the company's success as a Product Marketing Manager. Make a connection between your passion for impactful product marketing and the company's unique attributes that make it an ideal fit for your career aspirations. Express your motivations with depth while maintaining conciseness.

Specific projects or initiatives that motivated you to apply

Demonstrate your understanding of the organization by referencing specific product marketing-related projects or initiatives that have caught your attention. Establish connections between these initiatives and your skills and experiences, emphasizing how your contributions align with the company's marketing goals. This demonstrates genuine interest and reflects your proactive approach to aligning with the company's mission.

Conclude your cover letter by expressing your excitement about the possibility of contributing to the company's success as a Product Marketing Manager. Reiterate your enthusiasm for discussing in more detail how your skills align with the company's marketing objectives. Encourage the reader to   reach out with any questions   and sign off with a friendly yet professional salutation.

Product Marketing Manager   cover letter template

Dear [Hiring Manager’s name],

I am writing to express my sincere interest in the Product Marketing Manager position at [Company Name], as advertised. With a solid background in product marketing strategy, market analysis, and cross-functional collaboration, I am eager to bring my skills and strategic thinking to your dynamic team.

About my current role

In my current position as [Your Current Position] at [Current Company], I have:

• Led the development and execution of product marketing strategies, resulting in a [percentage] improvement in product awareness and market penetration.
• Collaborated closely with cross-functional teams, including product management, sales, and creative, to ensure alignment between product features, marketing messaging, and customer needs.
• Successfully launched [specific product or feature], contributing to a [measurable outcome] increase in product adoption and revenue growth.

About my Product Marketing Manager experience

My experience extends to:

• Conducting market research and competitive analysis to inform product positioning and marketing strategies.
• Developing and implementing go-to-market plans for new product launches and major feature updates.
• Creating compelling marketing collateral, including product messaging, presentations, and sales enablement materials.

Some of my notable achievements include:

• Developing and executing a product repositioning strategy that resulted in a [measurable outcome] increase in market share and customer engagement.
• Leading the development of a customer-focused product launch campaign that exceeded revenue expectations by [percentage].
• Establishing and maintaining effective relationships with key stakeholders, including sales teams and external partners.

Why I want to work for [Company]

I am particularly drawn to [Company Name] due to its reputation for [mention aspects unique to the company and are a core part of its mission and values such as commitment to innovation, dedication to customer satisfaction, fostering a collaborative work culture,...]. I am excited to contribute my strategic product marketing skills and leadership to support your organization in achieving its product and business goals.

Specific projects or initiatives of [Company] that motivated me to apply

In researching [Company Name], I was impressed by your recent initiatives in [specific project or achievement]. I believe my background in product marketing aligns seamlessly with your organizational objectives. My passion for developing and promoting innovative products and my commitment to delivering high-quality results would make me a valuable addition to your team.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Product Marketing Manager role at [Company Name]. I look forward to the possibility of contributing to your team's success.

[Your Full Name]

Get your career rolling with Deel

Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration?   Discover how to write a stellar cover letter in 5 steps .

Discover more tips and tools to help boost your career further and climb the steps to your dream job on   the get-hired content hub .

Deel makes growing remote and international teams effortless. Ready to get started?

Legal experts

• Hire Employees
• Hire Contractors
• Run Global Payroll
• Integrations
• For Finance Teams
• For Legal Teams
• For Hiring Managers
• Deel Solutions - Spain
• Deel Solutions - France
• Support hub
• Global Hiring Guide
• Partner Program
• Case Studies
• Service Status
• Worker Community
• Privacy Policy
• Terms of Service
• Whistleblower Policy
• Cookie policy
• Cookie Settings

18 Product Manager Cover Letter Examples

Product Managers are the visionaries who orchestrate the development and launch of innovative products, skillfully balancing customer needs, market trends, and business objectives. Similarly, your cover letter is your platform to showcase your ability to strategize, innovate, and deliver results. In this guide, we'll delve into the best cover letter examples for Product Managers, helping you to articulate your unique blend of technical expertise and leadership prowess.

Cover Letter Examples

Cover letter guidelines, associate product manager cover letter example, agile product manager cover letter example, amazon product manager cover letter example, digital product manager cover letter example, director of product management cover letter example, ecommerce product manager cover letter example, entry level product manager cover letter example, experienced product manager cover letter example, faang product manager cover letter example, facebook product manager cover letter example, google product manager cover letter example, it product manager cover letter example, product management intern cover letter example, senior product manager cover letter example, software product manager cover letter example, technical product manager cover letter example, product manager cover letter example, product analyst cover letter example, how to format a product manager cover letter, cover letter header, what to focus on with your cover letter header:, cover letter header examples for product manager, cover letter greeting, get your cover letter greeting right:, cover letter greeting examples for product manager, cover letter introduction, what to focus on with your cover letter intro:, cover letter intro examples for product manager, cover letter body, what to focus on with your cover letter body:, cover letter body examples for product manager, cover letter closing, what to focus on with your cover letter closing:, cover letter closing paragraph examples for product manager, pair your cover letter with a foundational resume, cover letter writing tips for product managers, highlight your product management skills, show your understanding of the company's product quantify your achievements, explain your approach to product management, express your passion for product management, cover letter mistakes to avoid as a product manager, failing to highlight relevant skills, not tailoring the cover letter to the company, being too technical, ignoring soft skills, writing a lengthy cover letter, cover letter faqs for product managers.

The best way to start a Product Manager cover letter is by grabbing the reader's attention with a strong opening line that highlights your key strength or unique selling proposition as a Product Manager. This could be a significant achievement, a unique skill set, or a notable experience that sets you apart from other candidates. For example, you could start with: "As a Product Manager who has successfully launched five high-grossing products in the last three years, I am excited about the opportunity to bring my unique blend of skills and experience to your team." This opening line immediately communicates your proven track record and expertise in product management. It also shows that you are confident, results-driven, and capable of delivering success. In addition, it's important to tailor your cover letter to the specific company and role you're applying for. Mention the company by name and reference the job description to show that you've done your research and are genuinely interested in the role. This will help you stand out and show that you're not just sending out generic cover letters. For instance, you could say: "Having followed your company's growth and the success of your XYZ product, I am excited about the opportunity to contribute to your team and help drive the development of innovative products." Remember, the goal of the cover letter is to make a strong first impression and convince the reader to look at your resume, so make sure your opening line is compelling and relevant.

Product Managers should end a cover letter by summarizing their interest in the role and their qualifications. They should also express enthusiasm for the opportunity to contribute to the company's product development efforts. Here's a sample closing paragraph: "In conclusion, I am excited about the opportunity to bring my unique blend of skills and experience to your team as a Product Manager. I am confident that my background in product development, combined with my passion for creating innovative solutions, would make a significant contribution to your company. I look forward to the possibility of discussing my candidacy further and how I can contribute to your team." After this, they should add a professional closing, such as "Sincerely" or "Best regards," followed by their name. It's also important to thank the hiring manager for their time and consideration. This shows respect and appreciation for the opportunity. Remember, the ending of a cover letter is just as important as the beginning. It's the last impression you leave with the hiring manager, so make sure it's a strong one that reinforces your suitability for the role.

A Product Manager's cover letter should ideally be about one page long. This length is sufficient to succinctly present your qualifications, experience, and interest in the role without overwhelming the hiring manager with too much information. It's important to keep it concise and to the point, focusing on your most relevant achievements and skills that align with the job description. Remember, the cover letter is your opportunity to make a strong first impression and to convince the hiring manager that you're the right fit for the role. Too short a letter might seem rushed or imply a lack of interest, while too long a letter might lose the reader's interest.

Writing a cover letter with no experience as a Product Manager can seem daunting, but it's all about showcasing your transferable skills, demonstrating your passion for the product management field, and highlighting your willingness to learn. Here's a step-by-step guide on how to write your cover letter: 1. Address the Hiring Manager: Start your cover letter by addressing the hiring manager directly. If you don't know their name, do some research to find out. This shows initiative and attention to detail. 2. Introduction: In the first paragraph, introduce yourself and express your interest in the position. Mention where you found the job posting and why you're interested in the role and the company. 3. Highlight Transferable Skills: Even if you haven't worked as a Product Manager before, you likely have skills that are relevant to the role. These could be from previous jobs, internships, or even academic projects. For example, if you've worked in a customer service role, you can highlight your communication skills and your ability to understand customer needs. If you've worked in a technical role, you can highlight your understanding of technology and your ability to work with technical teams. 4. Showcase Your Knowledge: Show that you understand what a Product Manager does and the skills that are required for the role. You can do this by mentioning relevant courses you've taken, books you've read, or any other ways you've educated yourself about product management. 5. Express Your Passion: Hiring managers want to see that you're passionate about product management. You can express this by talking about why you want to transition into this role and what aspects of product management excite you. 6. Demonstrate Your Willingness to Learn: Show that you're eager to learn and grow in this new role. You can mention any relevant certifications you're planning to get, or express your willingness to take on new challenges and learn on the job.

Related Cover Letters for Product Managers

Product manager cover letter, ai product manager cover letter.

Product Owner Cover Letter

Associate Product Manager Cover Letter

Agile Product Manager Cover Letter

Amazon product manager cover letter, digital product manager cover letter, director of product management cover letter, ecommerce product manager cover letter, entry level product manager cover letter, experienced product manager cover letter, faang product manager cover letter, facebook product manager cover letter, google product manager cover letter, it product manager cover letter, product management intern cover letter, senior product manager cover letter, software product manager cover letter, technical product manager cover letter, product analyst cover letter, related resumes for product managers, product manager resume example.

Try our AI-Powered Resume Builder

Build my resume

• Resume builder
• Build a better resume in minutes
• Resume examples
• 2,000+ examples that work in 2024
• Resume templates
• 184 free templates for all levels
• Cover letters
• Cover letter generator
• It's like magic, we promise
• Cover letter examples
• Free downloads in Word & Docs

25 Product Manager Cover Letter Samples & Guide for 2024

• Product Manager Cover Letter
• Product Manager Cover Letters by Experience
• Product Manager Cover Letters by Role
• Writing Your Product Manager Cover Letter
• Product Manager Cover Letter FAQs

Product managers wear many hats, handling what arises during a product’s life cycle. Primarily, you ensure a company’s products align with its goals, mission statements, and strategies.

Strong management skills like effective communication, task organization, and collaboration come into play. Analytics, quality assurance, and leadership are also core to a good product manager’s  skill set . After all, you bridge the gaps between departments and specialists to handle every aspect of production with finesse.

Now, it’s time to communicate your value to recruiters, and that doesn’t just mean building a jaw-dropping  product manager resume . You’re not exactly pumped to write a cover letter for a product manager, but we’ll simplify the process with our 25 examples and free cover letter builder .

Product Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Do your homework, and it will show! Angie opens with a line mirroring the job description about rolling up her sleeves and working hard, showing that she’s put effort into her application.
• To connect your skills and abilities to the company, visit its website, look through its blog, or try to find some outside articles about the company that will help you understand its vision and goals. 
• Based on the  product manager job description  and the fruits of your research, try to identify the company’s most pressing challenges and address

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Director of Product Management Cover Letter Example

• Including experiences as a lead production manager and a senior product manager sheds some light on your suitability for the advertised role. The message is clear: you’ve proven yourself in equally challenging positions and you’re ready to take on more responsibilities.

VP of Product Management Cover Letter Example

• The use of definite numbers here such as “improving delivery times by 23%” would work magic and get you close to the door. Look back to your past roles and choose metrics that paint you as a team leader and top performer.

Senior Product Manager Cover Letter Example

• If you research the company, you can uncover what they want in a senior product manager as well as their company objectives. This is potential material for a great intro!
• Connect with the company right away by  showing  your interest instead of stating it.
• Look at the senior product manager’s job description and your research to get a glimpse into the company’s obstacles and focal points so you can reference them. 

Assistant Product Manager Cover Letter Example

• Follow Raj’s assistant product manager cover letter script where he highlights his track record of successful product management and the ability to work with cross-functional teams. Ideally, position yourself as part of a solution that the company needs.

Junior Product Manager Cover Letter Example

• In this case, an elegant template would be a great choice. It allows you the room to include everything important without clutter. Keep each section separate under a specific title and ensure you highlight at least a section of a bullet point in each work experience.

Associate Product Manager Cover Letter Example

• Suppose you’re applying at a bank and love keeping up with the latest financial apps and industry breakthroughs. Go ahead and show how that interest equips you with an understanding of user and market needs, crucial to product management.

Product Manager No Experience Cover Letter Example

• And your product manager no experience cover letter’s conclusion? It should reiterate your interest in the role and set the stage for further conversation. And while you must contain your narration within one page, use white spaces for enhanced readability.

Entry-Level Product Manager Cover Letter Example

• Proceed to show why you would be a terrific hire for the position. Roles and achievements from your previous jobs would set you apart from the average applicants.

Product Manager Intern Cover Letter Example

• After grabbing the attention of the hiring manager, go further and detail your project experiences and set of  relevant skills that make you the ideal candidate the company is looking for.

Google Product Manager Cover Letter Example

• Your knack for innovation and ability to work in a high-pressure environment will help you carry the day. Deploy your  technical skills  to back your candidacy and leave no doubt that you’re the perfect fit for the open position.

Supply Chain Product Manager Cover Letter Example

• Proficiencies in Tableau, Google Analytics, SQL, and more are part of the success equation that can get you hired. Also, share past instances when your ability to lead teams was tested and proven.

Digital Product Manager Cover Letter Example

• Like Andrew, who worked at Salesforce and Wayfair before applying for a job at RedHat, naming your previous employers can be a way of saying that you’ve worked for companies with cultures and production demands similar to the prospective employer.

Product Launch Manager Cover Letter Example

• Recruiting teams don’t always have the time to read your entire piece. The earlier you state and back your case, the more chances of getting noticed from the onset.

Medical Product Manager Cover Letter Example

• As such, accompanying your medical product manager cover letter with one or two recommendations can make a huge difference. Most importantly, ensure such recommendations add value to your chances of landing the open position.

Product Development Manager Cover Letter Example

• However, don’t ignore what you say in the conclusion of your piece. Assert your eagerness to be part of the company’s team and let the hiring manager know you’re open to further conversation about the position.

IT Product Manager Cover Letter Example

• Your passion for IT products, and innovations, and thorough understanding of the behind-the-scenes of production processes would come in handy. All you have to do is pick and share past experiences that speak about your leadership and competencies in relevant tools.

Ecommerce Product Manager Cover Letter Example

• Notice how Dante introduces a clever twist of being a basketball camp counselor before transitioning to ecommerce? You see, as a camp counselor, he builds his critical thinking and teamwork skills which are also relevant in an ecommerce product manager cover letter.

Software Product Manager Cover Letter Example

• Show how you’ve championed the creation of customer-centric products and your role in supporting successful customer experiences. A satisfied customer means a successful company.

AI Product Manager Cover Letter Example

• Borrow a leaf from how Noor parades his IBM DSPC and AWS certifications for a role that would directly benefit from such and you will be among the top contenders for the role.

API Product Manager Cover Letter Example

• For instance, experiences of you leading a team to build an AI-driven platform and redesigning web applications to improve user experiences would make for great inclusions in your application.

Amazon Product Manager Cover Letter Example

• If your Amazon product manager cover letter can be as effective in connecting your past experiences to the requirements of the current job opening, you’ll be miles ahead of the competition.

Agile Product Manager Cover Letter Example

• A three-paragraph cover letter would be enough to state your case. Let the intro establish your credentials. Dedicate your second paragraph to positioning yourself as an irresistible candidate. In conclusion, remind the prospective employer of your massive potential that you’re ready to unleash once hired.

Game Product Manager Cover Letter Example

• Include numbers that show you saving costs, instances that paint the image of a terrific team leader, and product launches that are user-focused and within timelines. With that, you’ll have the attention of the hiring team.

Technical Product Manager Cover Letter Example

• Connect with the company immediately—demonstrating an understanding of their needs, which is your best bet when you’re applying to work for a company more corporate in nature. 
• Seek out the company’s most important challenges by examining the product management job description and researching the company online. 

Senior Product Manager Resume

Need a resume for your senior product manager cover letter?

or download as PDF

The Life Cycle of Your Product Manager Cover Letter

Before you start writing, strategize on how to take your letter to the next level. Looking beyond the job description for more information on the company will help you tailor your cover letter effectively. Finally, revising and editing the tone of your cover letter will only highlight what a great candidate you are!

Strategy 1: Research the role

Most cover letters out there are disappointingly generic. Since you want to grab your potential employer’s attention, the last thing you want is for your cover letter to blend in with the rest! One of the most important steps you can take toward success is to tailor your cover letter to the exact company where you’re applying to work as a product manager.

Dive in by carefully re-reading the  product manager job description , scanning for useful keywords that you can use in your letter. Research the organization—especially company values and objectives that you could tie in with your history as a product manager.

• For instance, what product life cycles have you overseen that relate to the job description?
• Do you have extensive experience working with a particular department they seek to improve?

Answer specific calls from the job description and company goals that you find during your research to tailor your cover letter strategically and polish up an outstanding final piece! 

Strategy 2: Narrow your focus

Many hopeful applicants make the common error of simply repeating the contents of their  product manager resumes  but in a more conversational tone. Don’t make this mistake: Your cover letter is a spotlight to more fully reflect your greatest accomplishments in alignment with details from the job description.

Your product manager resume is engineered to save space and concisely delineate your achievements, experience, and background in bullet points. But your cover letter should provide supplementary examples of how you’ve gone a step further to make a positive impact.

• Make sure you discuss it if you’re applying to a company that emphasizes collaboration as a value.
• Try describing how you led a well-strategized production plan that tackled the same areas mentioned in the job description.
• Or, maybe you used your Google Analytics prowess to create a new quality assurance strategy that the company still uses today.

Strategy 3: Refine your tone

Remember your cover letter isn’t a one-and-done task. You’ll need to refine and polish it to ensure you’re using the ideal nuances and presenting yourself as an excellent product manager candidate.

For starters, glance back at our product manager cover letter examples and notice how they cover plenty of information without dragging. Your letter should be no longer than one page (shorter is better), and it’ll take revision to pare down your management abilities and technical skills to only the finest essentials. Make sure you proofread for errors, too!

Glance back at our product manager cover letter examples and notice how they cover plenty of information without dragging.

The tone of your cover letter is also important. If you’re applying to an ed-tech startup that needs a strong product manager, your tone should be confident yet personable. Use active words like “coordinated,” “led,” “developed,” and “managed.”

On the other hand, if you’re applying to work for a long-established company, employers may appreciate efficiency, professionalism, and formalities (like avoiding informal contractions). Ultimately, you make the judgment call, basing it on the company history, goals, and overall vibes. 

Grow and Mature Your Product Manager Cover Letter with an Outline

It can be tricky to figure out where to start on your cover letter—that blank page can feel overwhelming! Outlining your cover letter is a great way to make your task seem more manageable and to make sure you hit all the high points. 

Let’s go over an outline with good examples from the three product manager cover letters you just read, so you can get a feel for how to break things down.  

How to start a product manager cover letter

Your contact info: State your name, phone number, street address, and email address (if you’re using a templated cover letter). For a business block letter you build in Word or Google, your name need only be in your signature.  

• Formatting:  Just as you must determine the  best resume format  to use, you’ll need to decide the format you want to use for your cover letter. Using a template is simple, but if you use a block format, leave your name out of your address. 

Date:  Use the exact date you submit your application materials. 

• Formatting:  Write out the full date, e.g. January 12, 2023.

Tracy correctly wrote January 3, 2023, instead of 01/03/23. 

Inside address:  This is the address of the person you’re writing to: include their name, their company and position, and their address. 

• Formatting:  Put each part of the inside address on a new line. Double-space before typing your greeting.

Paul Lee IXL Learning Hiring Manager 777 Mariners Island Blvd #600 San Mateo, CA 94404 

Greeting:  Your greeting, or salutation, should make that invaluable good impression by avoiding vague, tired phrases like “Dear Hiring Manager.” Address the person directly instead!

• Formatting:  Applying to work in a place that values individual creativity and innovation? A comma after the greeting may be best. Think you’ll be wearing business attire on a day-to-day basis? A colon will suit you better.

Dear Mr. Hoffman, Dear Mr. Lee:

How to write your product manager cover letter

Body:  Your product management cover letter should contain three or four body paragraphs that show your interest, qualifications, and an enthusiastic call to action.

• Formatting:  The body of your product manager cover letter should be single-spaced although you’ll need to double-space between paragraphs.

Opening paragraph:  Remember—generic cover letters usually get tossed! Get your foot in the door by making a connection with the company. 

Bad:  HandStand is a great company. I have lots of skills that would do well there.

Why?  Product managers can’t sound this bored already! Why would a great company hire someone who provides no examples of their skills or demonstration of interest? 

Good:  When a former employer purchased your pieceless puzzle mousepads several years ago, I was intrigued by HandStand’s innovative ideas. Now, with my successful history of product design leadership, coordination, and KPI tracking, I am ready to roll up my sleeves and work side by side with your sales and marketing teams. My versatile talents and background empower me to optimize every aspect of the life cycle to develop unique, creative, and quality products for the world’s top brands, which will only bolster HandStand’s remarkable brand reputation.

Why?  Angie leads with a relevant anecdote that establishes a personal connection with the company, mirrors language from the job description, and immediately follows up with an overview of how her skills tie in with the company’s vision.

Paragraphs 2-3:  It’s time to substantiate your opening claims! How can you enhance this specific product management role? 

Each paragraph should focus on a clear accomplishment, so you can provide details. Stick with metrics that center around each paragraph’s theme: 

I’m excited to dive into your upcoming teacher dashboard and analytics projects and have always thrived in the challenges of analyzing KPI failures and translating vast amounts of data into usable improvement strategies so that my cross-functional teams could take action. After collaborating with several departments at Outschool, I optimized a SaaS product to improve task and milestone organization that scaled to over 100K users and boosted customer satisfaction rates by 19 percent.

Closing paragraph:  Summarize how the qualifications and values in your cover letter offer what the company needs in a product manager. End with an enthusiastic ask that encourages further communication. 

Bad:  My skills make me a good fit for your product manager role. Let me know if you need more info.

Why?  Kudos to the recruiter for not nodding off! The ask is also informal, flavorless, lazy—and, dare we say it—rude.

Good:  My ability to think outside the box will enable me to oversee any project from inception to completion, no matter how unconventional. I am eager to apply my experience in SaaS, KPI monitoring, and stakeholder management to revolutionize product development and analytics for teachers implementing IXL Learning. I can also provide overarching guidance and help all team members surpass each new, exciting goal. Please reach out to me with any questions as I would love to show you how I can boost team efficiency and student motivation.

Why?  Tracy addresses the requirement details from the job description, such as thinking outside the box and approaching things differently. She also aligns her experience and abilities with company goals—specifically, improved student motivation—and ends with a courteous and personable call to action.

How to end a product manager cover letter

Signature:  If you didn’t thank the reader in your closing paragraph, do so here. Always use professional wording and your real name.

• Formatting:  If you’re offering hard copies of your cover letter, leave room to sign in black or blue ink by quadruple-spacing after the closing phrase and before your name. 

With sincere thanks,

Angie Jones

Enclosure(s):  This important detail points out your other materials like recommendation letters and (of course!) your product manager resume.

After your signature, you’ll include “Enclosure(s),” followed by the exact documents in order of appearance. 

• Formatting:  Use “enclosure” versus “enclosures” correctly, depending on how many attachments you’re including.

Enclosures:  Resume Application

See, including this final section is literally easier than writing your own address. Include it, and automatically set yourself apart from other teachers vying for the same role. 

Next Phase of Your Product Management Job Hunt

Now, that you’ve got the tools to confidently wow principals and departmental heads with your teacher cover letter, have you considered the current state of your resume? Maybe you’ve already updated and polished it, and if that’s you, kudos to you—you’re ahead of the game! 

If you’re blowing out an exaggerated breath because you’ve relegated your resume to the nether regions of your mind, we get it. But teacher resumes are judged more harshly than most. Hiring teams don’t cut a lot of slack when they’re looking for talent who will teach their students to communicate, read, and write well.   

So, if it’s time to think seriously about re-writing or, let’s face it,  writing  your resume  from scratch, take a page from us (literally) and get inspired with our  free resume templates  and  teacher resume examples  like the one below.

Product Manager Resume

Need a resume to pair with your product manager cover letter?

Check out our tools, templates, and  resume writing tips  to put your best foot forward during your job hunt. With a little help from us, your job application materials will be top-notch quality, so every potential employer envisions how you’ll oversee the product life cycle seamlessly and successfully. 

Zone in on the skills and tasks required of you in the job description, then match them up with your greatest achievements. Don’t clutter your cover letter with everything you’ve ever done—instead, mention instances of surpassing KPIs, meeting targets, and collaborating across many departments to manage a successful product launch.

It’s better if you focus on what makes you a valuable asset to the company you’re applying for. Discuss instances of you leading successful teams and how those skills can translate to product management in your new role. You can briefly touch on why you left your past company during the interview, but focus on the positives, such as seeking career growth.

The best way to make an impression is to show that you understand the role and the business well. Go the extra mile in your research and study the product manager job description as well as the company website. Show how its mission is important to you. For instance, you could say that its recent launch of an accessibility app closely aligns with both your professional and personal values.

• See All Courses >
• SUCCESS STORIES

• GET YOUR FREE LINKEDIN HEADLINE SCORE >>

• GET YOUR FREE RESUME SCORE >>

• GENERATE YOUR JOB-WINNING COVER LETTER >>

• FIND ANY CONTACT’S EMAIL ADDRESS >>

• ResyMatch.io Scan and score your resume vs. any target job.
• ResyBuild.io Build a job-winning resume using proven templates and advice.
• CoverBuild.io Have AI generate a personalized, job-winning cover letter in
• HeadlineAnalyzer.io Transform your LinkedIn headline into a job-generating machine.
• ResyBullet.io Scan, score, and upgrade your resume bullets.
• Mailcoop.io Find anyone’s professional email address in seconds.
• The Job Search Email Playbook Our 100+ page guide to writing job-winning emails.
• Value Validation Project Starter Kit Everything you need to create a job-winning VVP.
• No Experience, No Problem Learn how to change careers with no experience.
• The Interview Preparation System A proven system for job-winning interview prep.
• The LinkedIn Launch Formula A proven system for six-figure success on LinkedIn.
• See All Blog Posts Check out all of our job search articles & posts.
• HeadlineAnalyzer.io Scan your LinkedIn Headline and turn it into a job-generating machine.
• LinkedIn Profile Optimization Our comprehensive guide to optimizing your LinkedIn profile.
• LinkedIn Headlines Learn how to write a crazy-effective LinkedIn headline.
• LinkedIn Profile Picture Learn how to create a job-winning LinkedIn profile picture.
• LinkedIn About Section Write a job-winning About section (with examples!)
• LinkedIn Cover Photos Learn how to create a job-winning LinkedIn cover photo.
• GET YOUR FREE LINKEDIN HEADLINE SCORE >>
• ResyMatch.io Scan your resume and turn it into a job-generating machine.
• ResyBuild.io Build a beautiful, job-winning resume using recruiter-approved templates.
• Resume Examples Check out example resumes for a range of job titles and industries.
• How To Write A Resume Learn how to write a resume that actually wins job offers.
• Resume Summaries Our guide on writing a job-winning resume summary.
• Resume Tips & Action Words 175+ tips & examples to supercharge your resume.
• GET YOUR FREE RESUME SCORE >>
• CoverBuild.io Use our tool to generate a personalized, job-winning cover letter in
• Cover Letter Examples Check out example cover letters for a range of job titles and industries.
• How To Write A Cover Letter Learn how to write a cover letter that actually wins job offers.
• Cover Letter Templates Check out our proven, job-winning cover letter templates.
• Addressing A Cover Letter Learn how to start a cover letter the right way.
• GENERATE YOUR JOB-WINNING COVER LETTER >>
• Mailscoop.io A tool to help you find anyone’s professional email in seconds.
• How To Get A Job Without Applying Online Our flagship guide for effective job searching in today’s market.
• How To Network Our comprehensive guide on learning how to network.
• Tips For Better Networking Emails 6 tips for writing networking emails that actually get results.
• What To Ask In An Informational Interview 10 great questions to ask during a networking conversation.
• FIND ANY CONTACT’S EMAIL ADDRESS >>
• How To Prepare For Interviews Our proven preparation framework for turning more interviews into offers.
• How To Create A Job-Winning Interview Presentation Learn our “silver bullet” Value Validation Project presentation strategy.
• Interview Questions & Answer Examples Job-winning example answers for common interview questions.
• What To Wear To An Interview A simple guide to dressing for the job you want.
• How To Write A Job-Winning Thank You Note Learn how to write a post-interview thank you that wins job offers.

Product Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

• LinkedIn 46
• Pinterest 0

Looking to score a job as a Product Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Product Manager cover letter  using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Product Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Product Manager Cover Letter
• The Best Skills To Include On A Product Manager Cover Letter

How To Address A Product Manager Cover Letter

• 3 Product Manager Cover Letter Examples

The 8 Best Product Manager Cover Letter Templates

• 3 Tips For Writing A Job-Winning Cover Letter

Here's the step-by-step breakdown:

Product Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Product Manager?

Employers love to see candidates who possess strategic thinking, who use a customer-centric approach, and who have excellent communication skills.

Product Manager roles also tend to require collaboration across different functions, analytical capabilities, adaptability, and leadership. Finally, the best candidates will likely have project management expertise, technical knowledge, and industry experience.

A successful product manager must balance these qualities to ensure the success of a product at every stage of its lifecycle.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Product Manager cover letter:

• Address your letter: Begin your letter by addressing the hiring manager or team and stating the specific product manager job you are interested in. This shows that you have taken the time to customize your letter.
• Demonstrate your knowledge of the company: Clearly articulate your understanding of the company's products and market, demonstrating how your skills align with their needs.
• Showcase relevant skills and experiences: Highlight concrete examples of your past achievements, emphasizing your impact on product development, launch, or improvement. Don't forget to mention your ability to collaborate cross-functionally with engineering, marketing, sales, and other departments.
• Tailor your cover letter for the job description: Address the specific requirements listed in the job description, emphasizing how your experience makes you an ideal fit.
• Be concise and clear: Your cover letter should be short, concise, and easy to read. Stick to one page and focus on the most relevant information.
• End with a call to action: Conclude with a strong call to action, expressing enthusiasm for the opportunity and inviting further discussion about how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App to do this.

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Product Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Product Manager Keywords

The first is to leverage our list of the best keywords and skills for a Product Manager cover letter.

These keywords were selected from an analysis of  real Product Manager job descriptions sourced from actual job boards. Here they are:

• Communication
• Development
• Engineering
• Cross-Functional
• User Experience
• Organization
• Collaboration

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Product Manager cover letter
• Open a copy of your target Product Manager job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Product Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Product Manager roles:

Product Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional Product Management experience. Here is what an example of their cover letter might look like:

Product Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from education into product management. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Product Manager Cover Letter Example #3: Going Back to a Product Management Role After a Career Gap

Our third example highlights a candidate with Product Management experience who has a gap in employment. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Product Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

3 Tips For Writing A Job-Winning Product Manager Cover Letter

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note:  I do not recommend or advise that you simply copy and paste any AI generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible For Increasing User Engagement.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The increase in user acquisition and retention rates
• The measures you took to drop operational costs
• The customer satisfaction and NPS rates you helped increased
• The successful product launches you led

These numbers will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Product Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use  ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like  Hemingway App to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Product Manager interviews and job offers.

Now that your cover letter is taking care of, be sure to check out our guide on writing a job-winning Product Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

LEAVE A REPLY Cancel reply

You must be logged in to post a comment.

Most Popular Posts

YOU’VE SEEN AUSTIN IN

WHAT CAN I HELP WITH?

Welcome Back To Cultivated Culture!

Log into your Cultivated Culture account using one of the options below:

Forgot your password? Click here to reset.

Need a free acount? Click Here To Sign Up

By logging in, you agree to Cultivated Culture's Terms of Use , Privacy Policy , and agree to receive email updates.

One Free Account, Four Job-Winning Tools

Sign up for a free Cultivated Culture account and get access to all of our job search tools:

Your Bullet Score is:

Sign up for a free Cultivated Culture account to get the full breakdown of your bullet along with suggestions for improving it:

Sign Up To Save & Export Your Resume

Sign up to create, save, and export your resume and get access to our suite of job search tools!

Sign Up To Get More Free Email Searches

Create a free account to unlock more email searches and get access to all four of our job-winning tools:

Your Headline Score is:

Sign up for a free Cultivated Culture account to get the full breakdown of your headline along with suggestions for improving it:

Already have an acount? Click Here To Log In

We Just Need You To Verify Your Email.

We just emailed you a 6-digit code. Please check your email and enter it below.

Note: Your progress will not be saved until your email is verified. Closing this pop up or window might cause you to lose your progress.

Invalid Code

Choose one of the options below to get the verification code we sent you!

We'll need you to verify your email address before you're able to unlock free scans.

We'll need you to verify your email address before you're able to unlock free templates, saves, and exports.

We'll need you to verify your email address before you're able to unlock free email searches.

We sent a verification code to your email, all you have to do is paste that code here and submit to get full access!

Looks Like You Still Need To Verify Your Email Address!

Whoops! Looks like you still haven't verified your email address. We'll need you to do that before granting free, unlimited access to our tools.

If you can't find the original verification email, click the link below and we'll send a new one:

Sent! Please check your email.

Oops you've hit your credit limit..

Looks like you've used all 10 of your free credits for the month. Your credit limit will refresh in days. You can learn more about your credit limit here.

Want to stop worrying about credits?

Sign up for our Unlimited plan to get instance unlimited access to all of our jon search tools for one low price. Click below to learn more:

Go Unlimited!

Change plan.

Upgrade your plan to get unlimited access to all 5 of our offer-winning job search tools and 200 email searches / week:

Go Unlimited (& Save 10%)!

Upgrade to get unlimited access to our resume tools, 200 email searches / week, and 10% off our regular pricing thanks to your friend :

Your Unlimited plan comes with...

Unlimited access to all 5 of our resume tools

200 Mailscoop searches per week

No obligations - cancel any time

By clicking "Upgrade My Plan," you agree to Cultivated Culture's Terms of Service and Privacy Policy

By clicking "Change Plan," you agree to Cultivated Culture's Terms of Service and Privacy Policy

Confirm Your Plan Change

Here is a summary of your plan change:

Current Plan:

Please note the following for plan changes:

Your new plan and rebill date will be effective immediately

The number above depict retail plan pricing, any adjustments or credits will be available in the Invoices section of your Billing tab

If you're moving to a lower cost plan, the difference will be credited to your account and applied towards your next payment

By clicking "Confirm Plan Change," you agree to Cultivated Culture's Terms of Service and Privacy Policy

Unlimited Plan Upgrade

Change payment method.

Promo code has been applied to your purchase!

Note: This is a monthly subscription, your card will be automatically charged every month until you cancel your plan.

Terms of Use | Privacy Policy

(C) 2024 Cultivated Culture

Note: You will not be charged for updating your credit card using this form. After your new card is added, you will be billed on the date of your next billing cycle.

Upgrade Complete!

You are officially a

Unlimited Member

Invoice Details

Paid Today:

Start Date:

Subscription:

Next Bill Date (Est.):

Note: This receipt and future invoices will be available in the Billing Tab of your Account Dashboard .

Do You Want To Secure Your Account?

Increase your account security with one of our multi-factor authentication options:

Choose An Authentication Method

Awesome! Let's make your account more secure.

Choose your preferred authentication method:

Text Message Authentication

Enter the phone number that you want to use to set up text-based authentication for your account:

Text Message Verification Code Sent!

Please check your phone for verification code and enter below:

Email Verification Code Sent!

Please check your email for verification code and enter below:

No problem, we'll skip this for now. Do you want us to remind you to secure your account?

Privacy preference center

We care about your privacy

When you visit our website, we will use cookies to make sure you enjoy your stay. We respect your privacy and we’ll never share your resumes and cover letters with recruiters or job sites. On the other hand, we’re using several third party tools to help us run our website with all its functionality.

But what exactly are cookies? Cookies are small bits of information which get stored on your computer. This information usually isn’t enough to directly identify you, but it allows us to deliver a page tailored to your particular needs and preferences.

Because we really care about your right to privacy, we give you a lot of control over which cookies we use in your sessions. Click on the different category headings on the left to find out more, and change our default settings.

However, remember that blocking some types of cookies may impact your experience of our website. Finally, note that we’ll need to use a cookie to remember your cookie preferences.

Without these cookies our website wouldn’t function and they cannot be switched off. We need them to provide services that you’ve asked for.

Want an example? We use these cookies when you sign in to Kickresume. We also use them to remember things you’ve already done, like text you’ve entered into a registration form so it’ll be there when you go back to the page in the same session.

Thanks to these cookies, we can count visits and traffic sources to our pages. This allows us to measure and improve the performance of our website and provide you with content you’ll find interesting.

Performance cookies let us see which pages are the most and least popular, and how you and other visitors move around the site.

All information these cookies collect is aggregated (it’s a statistic) and therefore completely anonymous. If you don’t let us use these cookies, you’ll leave us in the dark a bit, as we won’t be able to give you the content you may like.

We use these cookies to uniquely identify your browser and internet device. Thanks to them, we and our partners can build a profile of your interests, and target you with discounts to our service and specialized content.

On the other hand, these cookies allow some companies target you with advertising on other sites. This is to provide you with advertising that you might find interesting, rather than with a series of irrelevant ads you don’t care about.

Product Marketing Manager Cover Letter Example

Land your next job more easily & find ideas for your cover letter with this modifiable Product Marketing Manager cover letter example. Download this cover letter sample at no cost or alter it with ease in our simple yet powerful cover letter maker.

Related resume guides and samples

How to write a powerful advertising manager resume?

How to write an irresistible brand ambassador manager resume?

How to write a content manager resume

How to write an impactful digital marketing resume?

How to write a job-winning event coordinator resume?

How to write a great marketing assistant resume?

How to write a great marketing manager resume

How to write an effective public relations resume

Product Marketing Manager Cover Letter Example (Full Text Version)

Kenneth Kim

Dear Recruiting Manager,

I was excited to discover that you are seeking to fulfill the Product Marketing Manager position at Manna Digital, Inc. on Indeed.com. I believe that my career history makes me a perfect candidate for the role.

Currently, I am a Product Marketing Manager at BAY Technologies, Inc. There, I am responsible for coordinating outbound marketing activities, participating in the product development, developing marketing communications plans, and identifying and evaluating potential revenue growth opportunities. This tremendous experience has allowed me to become an effective team player and helped me to acquire exceptional problem-solving skills which I believe would be a great contribution to your company.

Just a handful of my achievements include:

• Increasing sales by 120% within one year
• Reducing unnecessary marketing costs by 20%
• Awarded Employee of the Year Award for exceeding all assigned targets

Next, I am a holder of a bachelor's degree in Business Administration from the Boston College. At the university, I was involved in multiple clubs and societies and I also served as a President of the Marketing Society for 2 years. In addition to being a native Danish speaker fluent in English, I am adept at using all software programs necessary for the role, including HubSpot Marketing, Optimove, and Yesware.

Please find attached my resume for your review. Thank you for your time and consideration. I look forward to hearing back from you soon.

Yours sincerely,

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

Edit this sample using our resume builder.

Don’t struggle with your cover letter. artificial intelligence can write it for you..

Similar job positions

Strategic Manager Marketing Manager Content Manager Product Manager Public Relations (PR) Executive Manager Advertising Manager Risk Manager Marketing Assistant Digital Marketing Events Coordinator / Planner Project Manager

Related marketing manager resume samples

Related marketing / PR cover letter samples

Let your resume do the work.

Join 5,000,000 job seekers worldwide and get hired faster with your best resume yet.

Related Topics

• Product Managers vs Problem Managers
• Product Manager MBA
• Product Manager Work Life Balance
• Product Manager Goals
• Product Manager Portfolio Examples
• Product Manager vs Program Manager
• Product Job Fit
• Product Manager vs Project Manager
• New Product Manager Job
• Product Manager Cover Template
• Product Manager Working with Sales
• Do PMs Need an MBA?
• De-Risking the PM Journey
• Partnering on Sales Calls as a PM
• When to Help Sales as a PM
• Product Manager Career Path
• How to Shadow Your Sales Team
• Product Managers are Products
• Objection Handling for Product Managers
• Professional Development as a Product Manager
• Product Manager Salary
• Product Manager Resume
• Product Manager and Customer Support
• How to Find a Product Manager Job
• Value Propositions for Product Managers
• Product Manager Analytics
• Product Manager Jokes
• Product Manager Education Requirements
• Product Manager LinkedIn Profile
• Product Manager Skills
• How to Become a Product Manager
• Product Owner Overview
• Product Owner Skills
• Product Owner Career Path
• Product Owner Salary
• Product Owner vs Project Manager
• Product Owner Interview Questions
• Product Owner vs Product Manager
• Product Owner Resume
• Product Marketing Manager Overview
• Product Marketing Manager Resume
• Product Marketing Manager Interview Questions
• Product Manager vs Product Marketing Manager
• Product Marketing Manager Salary
• Agile Transformation
• Agile Overview
• Agile Mindset
• Agile Testing Practices
• How to Become an Agile Developer
• Long-Term Agile Planning
• How to Manage an Agile Portfolio
• How Agile Teams Use Feature Branching
• How to Incorporate GIT into Your Workflow
• How to Use Improvement Kata
• Agile vs DevOps
• How to Merge Business Strategy with Agile Development
• How to Build Rockstar Agile Teams
• How Rosetta Stone Manages Complex Agile Projects
• How to Build Successful Agile Marketing Teams
• How to Use Collaborative Design
• What is SAFe?
• How to Map the Iron Triangle Model
• How to Scale Agile in Large Organizations
• Agile vs Waterfall
• Sprint Planning
• Agile Roadmap
• Agile Epics
• Stand-Ups for Agile Teams
• Agile Project Management Overview
• Stories, Epics, and Initiatives
• Agile Values
• Agile Metrics
• Agile Project Management Workflow
• Agile Estimation
• Project Management vs Program Management
• Strategies to Manage Remote Teams
• How to Think Big and Small
• Release Ready Teams
• How to Work with Agile Specialists
• Kanban Overview
• Kanban Boards
• Kanban Cards
• Kanplan vs Kanban
• Scrum Overview
• Scrum@Scale
• Large-Scale Scrum (LeSS) Framework
• Jira vs Confluence
• How to Execute Scrum Sprints
• Agile Manifesto
• How to Manage a Remote Team
• Scrum Metrics
• Scrum Artifacts
• Scrum of Scrums
• Product Owner Daily Scrum
• Sprint Best Practices
• How to Conduct Product Releases
• Code Reviews
• How to Reduce Technical Debt
• Customer Interview Pyramid
• Software Releases
• Incident Response Plan
• Lean Portfolio Management
• Remote Product Management
• Prioritize Using NPS
• Product Roadmap Tips
• Gantt Chart
• Feature Parity
• Waterfall Model
• Product Management Books
• PMs and Handshakes
• Product Review Meetings
• Internal Release Notes
• Maintaining Backlogs
• Myths of Product Management
• Empathizing with Engineers
• How to Prevent Context Switching
• Testing Best Practices
• Retrospectives
• Value Propositions
• User Retention
• Configuration vs Customization
• Switching Costs
• Validating Value Propositions
• How to Sunset a Feature
• Stakeholder Empathy
• Task Management Best Practices
• Roadmap Overview
• Innovation Lab
• Feature Prioritization
• Unit Testing and Integration Testing
• Product Synergies
• Managing a Product
• Maintaining a Product After Launch
• Product Ops
• Coordination Costs
• Effective Altruism
• Interviewing with Engineering Managers
• Quantitative vs Qualitative Research
• How to Manage Uncertainty
• Product Management Podcasts
• Effective Meetings
• How to Build a Product Roadmap
• Revisiting Decisions
• DevOps Overview
• Continuous Integration vs Continuous Delivery
• Product Development Overview
• Data Science Product Management
• Product Development Strategy
• Remote Development
• Best Practices
• Product Development in 7 Steps
• Product Development Method
• New Technologies
• Acceptance Test-Driven Development
• How to Write an Effective Product Requirements Doc
• Product Led Growth Overview
• Testing MVP
• Growth Product Management
• Customer Research Tips
• Customer Experience
• Marketing Agility Overview
• Product Analytics Overview
• Retention Rate
• Data Driven vs Data Informed
• Bounce Rate
• Cohort Analysis
• B2B Cohort Analysis
• Product Distribution Models
• Blended Metrics
• A/B Testing
• Conversion Rate
• Counter Metrics
• North Star Metrics
• Net Promoter Score
• Product Manager Interview Process at Large Companies
• Product Design Interview Question
• Prioritization
• Improve a Product
• Pre-Interview Research
• Weakness Question
• Create a Product Roadmap
• Analyze a Metric Change
• Product Experts Overview
• Product Manager Interview Overview
• Associate Product Manager Overview
• Technical Product Manager Overview
• Technical Product Manager Career Path
• How to Become a Technical Product Manager
• Technical Product Manager Interview Questions
• Technical Product Manager Salary
• Technical Product Manager Skills
• Technical Product Manager vs Scrum Manager
• Technical PM vs Program Manager
• Technical Product Manager Resume
• Senior Product Manager Overview
• Senior Product Manager Salary
• Senior Technical Product Manager Overview
• Lead Product Manager Overview
• Product Lead Skills
• Product Lead Salary
• How to Become a Product Lead
• Group Product Manager Overview
• Group Product Manager Salary
• How to Become a Group Product Manager
• Group Product Manager Cover Letter
• Group Product Manager Job Description
• Group Product Manager Interview Questions
• Group Product Manager Skills
• Group Product Manager Resume
• Director of Product Overview
• Product Director Salary
• Director of Product Job Description
• Director of Product vs Product Manager
• Director of Product Interview Questions
• Director of Product Resume
• Director of Product Salary
• Chief Product Officer Overview
• B2B Product Manager Overview
• B2B Product Process
• Day in the Life of a B2B Product Manager
• Shipping B2B Products
• B2B Product Manager Resume
• B2B Product Manager Salary
• B2B Product Manager Cover Letter
• Data Product Manager Overview
• How to Become a Data Product Manager
• Data Product Manager Salary
• Data Product Manager vs Product Manager
• Data Product Manager Skills
• Data Product Manager Resume
• Finance Product Manager Overview
• Finance Product Manager Skills
• Data Science Product Manager Overview
• Data Science Product Manager Career Path
• Data Science Product Management Interview Questions
• Data Science Product Manager Salary
• Data Science Product Manager Skills
• How to Become a Data Science Product Manager
• Machine Learning Product Manager Overview
• How to Become a Machine Learning Product Manager
• AI Product Manager Overview
• AI Product Manager Salary
• AI Product Manager Skills
• How to Become an AI Product Manager
• API Product Manager Overview
• How to Become an API Product Manager
• SaaS Product Manager Overview
• How to Become a SaaS Product Manager
• SaaS Product Manager Skills
• SaaS Product Manager Salary
• Ecommerce Product Manager Overview
• How to Become an Ecommerce Product Manager
• Ecommerce Product Manager Salary
• Ecommerce Product Manager Skills
• Principal Product Manager Overview
• Principal Product Manager Interview Questions
• Principal Product Manager Skills
• How to Become a Principal Product Manager
• Principal Product Manger Resume
• Platform Product Manager Overview
• How to Become a Platform Product Manager
• Platform Product Manager Salary
• Day in the Life of a Platform Product Manager
• Startup Product Manager Overview
• Startup Product Manager Salary
• How to Become a Startup Product Manager
• Startup Product Manager Skills
• Agile Product Owner Overview
• Technical Product Owner Overview
• Scrum Manager Overview
• Scrum Manager Resume
• Scrum Manager Salary
• Scrum Manager Skills
• Scrum Manager Cover Letter
• Scrum Master Overview
• Scrum Master vs Product Owner
• Technical Program Manager Overview
• Technical Program Manager vs Product Manager
• Technical Program Manager vs Scrum Manager
• Technical Program Manager Job Description
• Technical Program Manager Cover Letter
• Technical Program Manager Resume
• Technical Program Manager Salary
• Facebook Rotational Product Manager Overview
• Facebook Product Manager Overview
• Facebook Product Manager Interview Questions
• Facebook Product Manager Salary
• Google Associate Product Manager Overview
• Google Product Manager Overview
• Google Product Manager Interview Questions
• Google Product Manager Salary
• Google Technical Product Manager Overview
• Google Product Marketing Manager Overview
• Microsoft Product Manager Overview
• Microsoft Principal Product Manager Overview
• Microsoft Principal Product Manager Salary
• Salesforce Product Manager Overview
• Amazon Product Manager Overview
• Amazon Product Manager Interview Questions
• Justin Watt
• Christina Wodtke
• Brandon Chu
• Wyatt Jenkins
• Hunter Walk
• Zack Onisco
• Spenser Skates
• Romy Macasieb
• Jackie Bavaro
• Jen Granito
• Marty Cagan
• Kenneth Berger
• Jeff Morris
• Fernando Delgado
• Ellen Chisa
• David Cancel
• Paul Rosania
• Product Management Software Tools
• Product Roadmap Software
• Product Management Tools
• Project Management Software
• Jira and Confluence for Sprint Planning
• Jira for Project Management
• Jira Burndown Charts
• Jira for Scrum
• Product Management Rules for Using Jira
• Advanced Roadmaps in Jira
• Versions in Jira Tutorial
• Learn SCRUM using Jira
• Use Epics in Jira Software
• Create Kanban with Jira Software
• Work with Issues in Jira
• Jira Rules for Subtasks
• User Interface vs User Experience
• Product Strategy Overview
• Circles Method Overview
• Burndown Chart

Home › Product Career › What Does a Product Manager Do? › Best Product Manager Cover Letter Examples and Templates

Best Product Manager Cover Letter Examples and Templates

Become a Certified Product Manager

TABLE OF CONTENTS

Whenever a candidate applies to a new job for a product manager position, they must signal their value  through multiple mediums. While the resume is the most well-known part of the product manager job application, the product manager cover letter can be just as crucial for landing a product manager job.

While some employers no longer ask for cover letters, many employers still ask for cover letters from job seekers. Plus, if you’re planning on sending an email to the recruiting team to apply (rather than using an online application portal), your email itself should be the cover letter.

Below, I’ll discuss what a cover letter is, why it matters for your job search, and what its structure looks like. Afterward, I’ll share tangible next steps for how to craft a solid cover letter, as well as a couple of key resources you can use as a starting point for your product manager cover letter.

What Is a Product Manager Cover Letter?

A product manager cover letter is a narrative about who you are and why the recruiter should invest time in evaluating you, rather than invest time in other potential candidates. It’s crucial to remember that the role of the cover letter is to share a narrative – in other words, it’s fundamentally different from a resume for your job application.

The  product manager resume  is all about quantitative value; you want to prove your worth through concrete numbers. The product manager cover letter, on the other hand, is all about stories. You want to demonstrate that you’re the right person for that specific job opening.

Do not use your cover letter to rehash your resume. Your cover letter should be distinct from your resume – you need to take this opportunity to demonstrate a story about yourself in a way that your resume will never be able to do so. Remember,  product managers are also products . Your resume is like a demo video, in that it gives quick hits and stats on why you are the best solution. Your cover letter is like a customer testimonial white paper – it should be an in-depth discussion about one or two concrete and impactful experiences that bring you to life as a human being.

Why Do Product Manager Cover Letters Matter?

Product managers must demonstrate that they’re master storytellers. After all, the product manager must tell the story of the customer to both  their product development team  and their  business stakeholders . And, the product manager must also tell the product’s story to the customer to convince them to buy the product.

Therefore,  the cover letter is a test . It tests to see whether you can craft a compelling narrative about yourself. By testing your cover letter abilities, the is assessing whether you have the chops to craft compelling narratives on behalf of that in the future.

Many companies will let you optionally attach a cover letter to your application. If you take on the challenge, it demonstrates your firm commitment to the company and enables you to tell a story about yourself as a leader and as a collaborator. A solid cover letter will leave a deep impression in the reader’s mind and will help you stand out amongst the crowd.

Think of it like the product requirements that you might get from a customer. While they might ask you for the bare minimum, you know that you can wow them by going above and beyond with a great product manager cover letter. And here’s the most important reason of all: the process is more important than the output. When you go through the process of a cover letter, you’re forced to figure out your story about yourself, and how you are the best solution for the customer’s pain.

You’re forced to  conduct pre-interview research about them so that you know exactly what you’re meant to tackle, and you know exactly how to position yourself throughout the interview. Once you’ve written a cover letter, you’ll have a mental reference point about how you want to talk about yourself across all of your interviews, and that’s incredibly valuable!

Product Manager Cover Letter Outline

I’ve found that the most effective cover letters have eight core parts.

• Heading, including your name and contact information
• The Hiring Manager’s name and title, and the company’s name and address
• Introductory paragraph
• Body paragraph(s)
• Closing paragraph

The first part is the introduction. In your first paragraph, you need to cover the following key details: which company you’re applying to, what role you’re applying to, and a summary of how you will provide value to the company.

I’ve seen so many cover letters fail to specify either the job title or the name of the company. That’s a sure sign that you’re sending the same cover letter to many companies, which demonstrates that you don’t enough about making a good impression. If that’s the case, you may as well not write a cover letter at all!

Also, make sure that you send the right cover letter to the right company. I’ve gotten so many cover letters for positions at or Apple or Google, even though I’ve never worked at either in my life. If you don’t pay attention to detail, your employer can’t trust you to take of the details as a product manager.

This is especially important if you decide to use a cover letter template. Too frequently, applicants take advantage of cover letter examples or cover letter samples and forget to clean it up. You need to make sure that you’ve done the hard work of personalizing the cover letter – be professional!

Your introduction should be a sales pitch. It’s essentially the same response you’d give to the interview question “tell me about yourself.”

It shouldn’t really be about you – rather, it should be about how you’re excited about what you are doing, and about how you’re the perfect fit to solve their needs. If you feel that you can’t directly address the job requirements on the website, you may need to consider applying for a different role instead.

The second part of the cover letter is your narrative. Here’s where you tell the story about yourself, and where you demonstrate that your past experiences have positioned you to be the best solution available.

Use it to address questions that might come up in an interview, such as “what was your proudest moment”, “how did you overcome failure”, and “tell us about a time when you led an initiative from to finish.”

I like to bring two narratives with me into the cover letter, and have each narrative cover a different strength about me while ensuring that I address the pain of the customer and company.

For example, the first narrative might discuss how I worked closely with engineers to tackle a complex, business-critical integrations initiative. It might highlight my attention to detail, my project management skills, my technical skills, my grit, my relentless pace, my ability to manage QA testing, and my strong understanding of my engineers’ needs.

The second narrative might discuss how I helped my company break into a totally new vertical, and how I was able to successfully pitch my product to new prospects. I might focus on my ability to conduct market research and customer research , my eye for design, my skills with rapid prototyping and fast iteration, my ability to navigate uncharted territory and deliver a clear roadmap, and my skills in  handling objections  from prospects.

The key thing to keep in mind is that you must  customize  your cover letter to the specific employer and the specific role that you’re aiming at.

For example, if you’re applying to be a growth product manager, you need to focus on the key traits of growth product management, such as experimentation and creativity. It’s less relevant for you to discuss your deep knowledge of technical architecture. And, if you’re applying to be a  B2B product manager , you need to focus on stories where you led process change management within crucial large accounts.

Another example is to ensure that you’re discussing narratives for products with similar lifecycles. If I’m applying for a “new initiatives” product manager role, I shouldn’t focus too much on scaling an already mature product. On the flip side, if I’m applying for a mature platform product manager role , it’s not valuable for me to share my stories about finding new niches and launching new business lines.

Each of your two stories should be able to stand alone on their own, but should also paint a bigger picture of who you are. What are your personality traits? What are your superpowers? What situations do you thrive in? How do you tackle adversity? Remember that you’re not just being evaluated on what you’re bringing to the table – the cover letter is also testing your communication skills and your ability to tell a cohesive narrative with limited space.

Finally, your cover letter will end with a conclusion. In your closing paragraph, summarize what you’ll bring to the table and why you’re the best fit for the role. Share your excitement about being a part of the team in the future. Subtly lean into the call to action – remind them that they should reach out to you to schedule an interview so that they can learn more about how you’re the best person to solve their problems.

How Can I Write a Great Product Manager Cover Letter?

Before you write a single word of your cover letter, you must first  prepare your thoughts .

Reflect on yourself. What are your strengths? What is your value proposition as a product manager? Which of your work experiences really stand out against the competition?

Then, conduct research on the company. What is their mission, and what is their culture? What are their current products? What pain are they trying to solve with the product manager role that you’re applying to?

In other words, what are they currently missing in their organization, and why are they hiring? What industry are they in, and what are the key trends in that industry? What keywords should you highlight in the cover letter, based on the job description?

Again, if you’ve seen our  resume guide  before, you’ll notice that these first few steps are essentially the same. You cannot demonstrate your value unless you know what your value is, who the employer is, and what pains you will solve on their behalf.

Now, identify the key stories that draw a direct line between your value and how it solves their pain. Hiring managers need to see the shortest path between you and the role, so you need to tell the stories that will cement your place in their minds as the best candidate for the job.

After all, people regularly believe that past experience indicates future success, and that’s why your stories of success matter so much in the cover letter.

Now that you have your key stories, flesh them out on paper. Write your two stories first. Your value must come through in the narratives themselves – don’t write the intro or the conclusion until your two stories are done. And remember, product managers are master storytellers – so don’t rely on bullet points to demonstrate the impact that you’ll bring.

Review your two stories and your pre-interview research, and use that to hammer out your introduction and your conclusion.

Then, go back and edit the whole thing down to a single page. Remember that when potential employers are assessing your cover letter or your resume, they’re not evaluating you on the sum of your experiences.

They’re evaluating you on  the average of your experiences . In other words, you must cut out every single word of fluff, because fluff drags your average downward. If it’s not driving home a specific point, it doesn’t belong in your cover letter.

Ask a friend to take an unbiased look at the cover letter. Do they understand your narrative, your strengths, and why you’d be a valuable asset to the company? Can they determine which specific pains you will resolve at the company, and can they draw a direct line between your experiences and the pain that you will solve? If they can’t extract these details from a 3rd party perspective, you need to go back and edit your cover letter until they’re able to do so.

After all, the reader of your cover letter may not know about your current company, your current industry, or your current role. Therefore, you need to ensure that any uninformed 3rd party can easily see the value that you bring to the table.

Keep iterating – edit your cover letter, ask for feedback, and repeat this process until you and your reviewer agree that you are the best fit for the job out of all of the other candidates who are applying.

Once it’s in a solid place, you’re just about done with this cover letter!

Remember that you must write a whole new cover letter from scratch for every time that you apply to a new or role because you must demonstrate as tight of a product/market fit as you possibly can.

Don’t get lazy and don’t reuse the same cover letter, or else you will lose fit – and therefore you will look less valuable than your competitors. There’s no such thing as a “perfect cover letter”, so don’t try to create a one-size-fits-all solution.

Some additional minor points – don’t worry too much about the salutation, also known as the greeting. It doesn’t matter whether you use “to whom it may concern” or “dear hiring manager” or “dear sir or madam” – the point is to demonstrate that you’re the best candidate out of everyone who’s applying for that job posting. Just focus on the core value that you’re bringing to the company.

Still, looking for more inspiration for crafting a good product manager cover letter? Consider seeking inspiration from these cover letter templates.

Product Manager Cover Letter Samples and Templates

When you look at any product expert’s  professional development as a product manager , you’ll notice that it’s a relatively big learning curve. The product manager role requires years of experience and is often the dream job of product experts.

For these reasons, your expertise and experience should be reflected in the cover letter you draft. It’s not only about the experience you can talk about, what skill sets you have, whether you are Scrum-certified, or how many new products you’ve launched or assisted with.

All of that information can be extracted through a well-drafted  product manager resume template . The product manager cover letter is more about how you approach product management, how you organize data, how you communicate, and how well you can relay information.

With that in mind, are some of the better cover letter samples and templates you can use.

1. Resume Genius

You can find a complete product manager cover letter example on Resume Genius and can even build your cover letter online.

If you download the free sample, it provides you with a ZIP file that includes the Microsoft Word file and other cover letter formats.

The template is simple but includes everything from your personal data to your contact information.

They also provide resume samples – including a great product manager resume example.

You can find the cover letter example here .

2. Live Career

Live Career provides a detailed list of PM cover letter examples. For each kind of cover letter, it gives you an option to create your cover letter using that template.

They also provide cover letter tips and product manager advice on developing a great cover letter. You can gain inspiration from it all and use their templates to draft your cover letter. Furthermore, they also provide PM job-seeking tips to ensure you craft an engaging cover letter for each job.

You can find their cover letter examples and templates here .

Indeed has a wide variety of cover letter samples that they have developed after years of experience with thousands of cover letters.

They provide a relatively simple, yet comprehensive sample for a PM cover letter. The format is simple and can be easily copied and replicated. They avoid the use of bullet points, citing that they divide the hiring manager’s attention.

Furthermore, they provide rudimentary cover letter tips at the end, along with resume samples. As a job search platform, Indeed provides the ideal cover letter sample.

You can find their cover letter sample and template here .

Product Manager Cover Letter Example Tips

Even with a sample or template, it can be tricky to make the best cover letter. Here are some tips you should keep in mind when drafting your product manager cover letter.

• Use an appropriate cover letter format (one-inch margins, line spacing of 1.15, and an 11pt or 12pt classic font).
• Make an attractive yet professional cover letter header.
• Prove you’re up for the position and explain why you want to be part of the company.
• Explain what you can deliver, provide an offer, and close with a professional sign-off.
• Don’t forget to provide your contact information (e.g. phone and email address), and consider adding a link to your profile.
• On the other hand, it’s probably not a good idea to share other social media links such as Facebook, Twitter, or Instagram, so keep those out of your cover letter.
• Don’t forget to proofread your cover letter. Companies expect that you’ll be putting your best foot forward, so double-check for any typos or grammatical errors. Spell check is your best friend.

Keep these points in mind and understand that you’re selling yourself to not only the hiring manager but also the company.

Cover letters are an opportunity for you to tell your story, without being stuck in the formatting constraints of the product manager’s resume. Use this chance to demonstrate why you’re the best fit for the role.

Start with a compelling introduction, then share your two key narratives as though you were answering an interview question. Make sure that your two key narratives are focused on the pain of the company. Wrap up with a conclusion that summarizes your value proposition and demonstrates your excitement about the role.

Notice how your cover letter answers multiple product manager interview questions . It answers the questions “tell me about yourself,” “what are your strengths”, “tell me about a time when you led an initiative”, and “tell me about a time when you overcame an obstacle.” If you know how to write a good cover letter, you know how to crack a solid portion of the interview process too.

As you write more and more cover letters, you’ll find that you’ll become better at positioning yourself as a product. And, as you repeat this exercise, you’ll find that you’ll become better at product management in general as well!

If you are new to product management and are looking to break into your first product role, we recommend taking our Product Manager Certification Course , where you will learn fundamentals of product management, launch your own product, and get on the fast track towards landing your first product job .

We offer a wide variety of programs and courses built on adaptive curriculum and led by leading industry experts.

• Work on projects in a collaborative setting
• Take advantage of our flexible plans and community
• Get access to experts, templates, and exclusive events

Become a Certified Product Manager. Our Product Manager Certification Program teaches you the skills, strategies, and frameworks you need to tackle the challenges of product development and succeed in your role as a product leader.

Become a Certified Data Product Manager. The Data Product Manager Certification Course solves the core need of a PM by helping them gain data fluency.

Become a Certified Product Owner. Our Product Owner Certification Program equips you with the strategies, frameworks, techniques, and skills needed to tackle the challenges of one of the most in-demand roles in the tech industry head-on and come out on top.

We just sent you our syllabus to your email

Join 5000+ Technical Writers

Get our #1 industry rated weekly technical writing reads newsletter.

Your syllabus has been sent to your email

Product Marketing Manager Cover Letter Example

Unveiling your field-specific strengths and professional accomplishments in your cover letter would speak volumes about your overall candidature. In addition, if you pen down your enthusiasm to work for the company, it would further enhance your prospects of being an ideal candidate for the open job role. Your Product Marketing Manager Cover Letter must bring forth your knack to lead the team/department and comply with the regulation.

Our Product Marketing Manager Cover Letter Sample has been carefully drafted to convey the idea of a perfect mix of professionalism and relevancy in a cover letter.

• Cover Letters
• Marketing & Sales

What to Include in a Product Marketing Manager Cover Letter?

Roles and responsibilities.

The role of a Product Marketing Manager is to carry out marketing activities for the company’s products. He is responsible for devising effective marketing strategies and policies along with anticipating the performance of the advertising campaigns.

A number of key responsibility areas of a Product Marketing Manager are mentioned below:

• Collect the market information.
• Formulate the marketing strategies for the customers .
• Communicate with the potential clients.
• Coordinate with the production department.
• Assign duties amongst the workforce.
• Write gripping messages for advertising campaigns.
• Keep abreast with the latest marketing strategies .
• Carry out other required tasks.

Education & Skills

Product marketing manager skills:.

• Amazing communication and interpersonal skills to coordinate with the team members and internal and external stakeholders.
• Outstanding analytical approach in order to assess and gauge the competitors’ strategies and action plans.
• Creativity-oriented in order to devise and implement effective product marketing strategies.
• Remarkable organizational skills to manage the paperwork and other documents.
• Excellent leadership skills to oversee the performance of the employees and motivate them to perform better.
• Multitasking ability to perform a variety of duties simultaneously.

Product Marketing Manager Educational Requirements:

• Bachelor’s degree in sales and marketing is required.
• A Master’s degree in marketing is preferred.
• Prior work experience of at least 4-5 years in the product marketing industry.
• Proficiency with various computer software.

Product Marketing Manager Cover Letter Example (Text Version)

Dear Mr./Ms.,

I am writing this job application as a direct response to the job opening announced for the Product Marketing Manager’s role at your reputed firm. For the past six years, I have been successfully overseeing the marketing department at XYZ Corp. My background includes strategizing marketing techniques, achieving targets, hiring candidates, training new hires, etc.

Please have a look at the below list of my job responsibilities in the current firm:

• Perform market study.
• Develop marketing strategies to drive leads.
• Recruit and onboard new employees.
• Meet potential new clients and follow up with the existing ones.
• Participate in seminars, conferences, etc.
• Prepare advertising ideas to promote the products.
• Anticipate the product sales.
• Carry out other related duties.

I hold an MBA Degree in sales and marketing, which has helped to devise new marketing techniques, create social engagement marketing content and achieve short-term goals by guiding the department. I am skilled at communicating with the stakeholders, presentation skills, supervisory skills, and analytical mindset to fulfill the job role.

I am grateful to you for considering my application. Please review my enclosed resume for further details regarding my career specifics in order to evaluate my worthiness for the role. I hope I get an opportunity to be your next Product Marketing Manager.

Best Regards, [Your Name]

Mention your expertise in monitoring the existing marketing techniques, devising new & impactful strategies, recommending product optimization techniques, evaluating the team performance, etc., to grab the hiring manager’s attention.

Compose a compelling resume for yourself by taking assistance from our Product Marketing Manager Resume Sample .

Customize Product Marketing Manager Cover Letter

Get hired faster with our free cover letter template designed to land you the perfect position.

Related Marketing & Sales Cover Letters