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13 Tips on How To Nail a Presentation To the Board of Directors

Published: January 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-racking it was to present in a room of peers and authority figures.

I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. They often zeroed in on me as I became their focus point and silent motivator. The fixation felt awkward at times, but that felt like one of my small contributions to society. That, and an endless supply of cat videos.

Back then, the stakes were relatively low. But when you’re tasked with putting together a presentation to a board of directors, the pressure’s on.

But with a few tricks in your arsenal, you won’t need a sympathetic audience member to gauge how well you’re doing.

Let’s walk through some tips to prepare for your presentation and review some things to avoid.

How To Make a Presentation To the Board

• Know your audience.
• Plan ahead.
• Structure your presentation.
• Keep it concise.
• Set up early.
• Incorporate visuals into your presentation.
• Focus on results.
• Send materials beforehand.
• Build confidence with your power outfit.
• Rehearse your script.
• Don't fall into the PowerPoint Trap.
• Read the room.
• Include time for questions.

1. Know your audience.

Knowing your listeners is as important as the content of your presentation. When you understand their priorities, you can put together a presentation that speaks directly to them.

If you don't know the board well, do some research and get answers to these questions:

What does the board care about?

This will help you see from what lens they look at things. For instance, a board keen on community impact may not be drawn to a presentation focused on return on investment (ROI).

There are a few ways to find this out. You can start by looking into each board member’s professional background. If most members have a finance background, for instance, you’ll want to make sure you cover any financials as it relates to your presentation. This could be cost, expected ROI, or operating margins.

You can also get some insight into what the board cares about by looking back at your interactions with its members. Think about the conversations you’ve had: What comes up most often? Is it company culture, profit, philanthropy, innovation, or something else?

What are their main concerns?

A board of directors is responsible for making decisions that will ensure the growth and sustainability of a company. So naturally, they will be looking out for anything that may impede that process.

Common concerns a board may have are:

• Costs: How much time and money will it require?
• Timeline: How long will this project take and is that timeline feasible?
• Risks: How risky is your proposal and what is the risk-to-return ratio?

You may find that each board member has a different focus, which means your presentation should be well-rounded to tackle these issues.

Once you know this answer, you can subtly handle each concern throughout your presentation. Getting those answers will help you create a presentation that not only interests your audience but also aligns with their goals. This, in turn, will bring you much closer to accomplishing the plans laid out in your presentation.

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2. Plan ahead.

The next step in delivering a great presentation is making a plan. This means figuring out the focus of your presentation, what you’ll cover, and what you’ll leave out.

A presentation should follow the structure of any good movie, with a beginning, middle, and an end. Here’s an example outline for a presentation where the head of the marketing team is proposing course offerings as a new lead generation channel.

The middle is the meat and potatoes of your presentation. You'll likely spend time providing data, contextualizing it, and explaining your approach.

Your ending should bring together your key points and leave your audience with actionable steps. Because what good is providing the information if you have no plan for what to do moving forward?

3. Structure your presentation based on the board’s process.

Not every board of directors operates in the same way. Sure, there are standard guidelines for every meeting. However, the approach may vary for presentations.

Some may operate more like a town hall, pausing periodically to discuss the points as they come up. In this case, leave room after each section of your presentation to discuss what was covered.

Others may follow the more standard approach: presentation followed by a discussion. Studies show that humans remember best the beginning and end of what they read, hear, and see. What’s in the middle tends to get lost. With that in mind, consider sharing your most pertinent information toward the beginning and end of your presentation.

4. Keep it concise.

One thing board members aren’t known for is open availability. That said, you want to make the most of your time with them. How do you do that? Stick to the scope of the presentation.

While it’s great to incorporate storytelling, avoid getting sidetracked and wasting time. Be clear and keep it simple.

If you’re showing data, only share one highlight per data graph. There are several reasons for this:

• Data itself doesn’t tell a story. You, as the presenter, do. As such, you have to explain what it means and why it matters. Let’s say lead generation at your company has plateaued in the past year across all channels. That’s all the data says. But during your research, you realize it’s due to a shift in how your audience is consuming information. Your role is to present the data and explain the "why" behind the plateau along with a solution.
• You want to prevent information overload. Share the piece of data that best supports your points and has the most impact. For instance, if a new lead generation channel is the focus of your presentation, diving into the specifics of another channel may not be worth your time.

If you leave it to your audience to make sense of the data, they might reach a conclusion that doesn’t align with your message.

5. Set up early.

There’s nothing more awkward than silence during a technical difficulty.

Everyone’s looking at you while you’re figuring out why technology has forsaken you. The more time the issue takes to resolve, the more panicked you get. We’ve all been there.

To avoid this, set up early and do a run-through before your scheduled presentation time. It’ll give you time to get familiar with the space and any technology you’ll need to run during your presentation.

6. Incorporate visuals into your presentation.

When choosing between words and media, pick the latter.

Visuals help us make sense of information at a much quicker pace than words do. We’re also better at remembering what we see versus what we hear by 55% – it’s called pictorial superiority .

It’s also beneficial to keep your visuals simple. If you have too much going on, your audience will be confused. But if it’s too bare, it will take too many visuals to paint the picture. So, pull your most significant data and use data visualization tools to design intuitive graphics.

7. Focus on results.

A board of directors typically focuses on big-picture decisions that will have a long-term impact on the company.

In this vein, every piece of your presentation should get you closer to answering these questions:

• " Why does this matter? "
• " What is the long-term impact? "
• " How does this bring the company closer to its goals? "
• " Any potential roadblocks? How will you address them? "

Incorporating these answers into your presentation will set you up for a smoother Q&A session.

8. Send materials beforehand.

Depending on what you’ll be covering in your presentation, it may be helpful to send the board materials to review in advance. This should only be supplemental information that would be too time-consuming or distracting to cover in a presentation, like reports and demos. This way, the focus during the presentation will be on the "why" and not the "how."

The one material you don’t want to send is your presentation, as you want to be the one to contextualize it. Otherwise, the board might form an opinion based on limited information.

A week before the meeting is a good rule of thumb, leaving room for you to respond to initial comments or feedback.

Think of this process as an advantage. You get insight into what the board members may bring up during the meeting and more context to prep. Secondly, it ensures everyone is on the same page ahead of the meeting. That way, you can dive straight into key points during your presentation without covering minute details.

9. Build confidence with your power outfit.

Building confidence is one of the less concrete tips on the list to implement. But the good news is, there are research-backed techniques you can use to achieve it. One of them is right within your reach: clothing.

Many of us can relate to the feeling of trying on clothes in a fitting room and feeling like a million bucks. It tends to put us in a better mood and shift our perspective.

Well, turns out there’s a reason for this. In 2012, two researchers coined the term " enclothed cognition " to refer to the impact clothes can have on the psyche. They found that the clothes we wear can shift our perspective.

In that spirit, put on your best blazer or suit the day of your presentation. That outfit may be just the boost you need.

10. Rehearse your script.

During a presentation with a board of directors, you want to avoid the Michael Scott approach at all costs.

Instead, go the exact opposite route: practice. Practice is the cure to presentation jitters and the formula for seamless delivery. The more familiar you become with your content, the better the presentation will be.

If it’s been a while since your last presentation, start by practicing in the mirror. You’ll immediately notice any mannerisms that may be distracting to your audience. Recording yourself also works great.

Then, practice in front of an audience. And, unfortunately, your dog won’t cut it for this one. Practice with family or friends who can give you feedback on how to improve.

And remember: You’re the only one who knows your speech and presentation. So, if you mess up or forget to mention something, you’re likely the only one who noticed.

11. Don’t fall into the PowerPoint trap.

You’ll likely use a tool like PowerPoint to guide you during your presentation. Yet, it’s important that you don’t overly depend on it.

For instance, packing your slides with heavy text or bullet points is a surefire way to lose your audience. In fact, 40% of respondents in a 2018 study by Prezi said it caused disengagement and made it harder to retain information.

So, stick to one key point on each slide. It’s easier for your audience to remember and prevents information overload.

12. Read the room.

Even if you follow every tip listed above, you might hit a point in your presentation where there’s a disconnect between you and your audience. You might notice confused looks or a shift in body language. If that happens, that’s your cue to pivot.

If your audience seems confused, dive in a little bit deeper on your point. If you sense disagreement, tackle those concerns head-on.

Let’s say you’re proposing a new initiative for the company, and you sense some pushback on the timeline.

You can address it by saying something along the lines of, " You may have some concern regarding the timeline and whether it’s feasible given our current projects. While the timeline may seem tight, we have factored in X, Y, and Z, and, given our past initiatives, we believe this timeline will account for A, B, and C ."

A response like this can mitigate the situation while still keeping you on track.

13. Include time for questions.

As a foodie, dinner for me isn’t complete without a good piece of chocolate. Whether it’s a KitKat or a chocolate cake, having chocolate after dinner feels like the perfect ending. Q&A sessions are kind of like that. It’s the audience’s chance to ask questions and discuss the presentation.

Be ready for questions regarding the data and solutions you presented. The length of the Q&A session will vary depending on the length of your presentation, the size of the board, and other factors.

Additionally, it’s your opportunity to address any looming concerns and re-emphasize your key points. Not sure what to do if you don’t have an answer to something? Here are a few responses:

• "That’s a great question. I don’t have an answer for you at the moment, but I will follow up over email by end of day."
• "I don’t have much experience in that X [topic/department/]. However, I will reach out to X and get back to you within a week."
• "We haven’t explored that yet, but what I can tell you is …"
• "That’s a great point we hadn’t considered before. My team and I will reconvene and strategize on the best way to approach this."

When the stakes are so high, a presentation to the board can seem daunting. By incorporating these tips into your strategy, you can remove the stress and focus instead on your delivery.

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Art Presentation Director - UI & Visual Design

Singapore, Singapore - Hybrid

COMPANY DESCRIPTION

Ubisoft’s 20,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.

Since opening its doors in 2008, Ubisoft Singapore has become the biggest AAA game development studio in Southeast Asia. The 500-strong studio is home to 35+ different nationalities focused on delivering ambitious gaming experiences to our players. Ubisoft Singapore has been contributing to all the Assassin’s Creed® titles since Assassin’s Creed® II. It innovated within the franchise as the studio behind the naval battle gameplay and water technology in Assassin’s Creed® III, Assassin’s Creed® IV Black Flag® and most recently in Assassin’s Creed® Valhalla. Its expertise in AAA and live operations, combined with a passion for naval gameplay, pushed the team to lead the development of Skull and Bones™ revealed at E3 in 2017.

JOB DESCRIPTION

WHAT WILL BE YOUR JOURNEY

As a Presentation Director, you are responsible for defining the direction of all UI & graphic design assets complementing the existing Art assets and creative direction of the game. This visual direction becomes the “Graphic design signature” for the game that will enhance the quality and the comfort of the user experience.

WHAT YOU WILL DO

You work closely with the content team (Creative Direction, Game Direction, Art Direction, World Direction, Audio Direction, and Brand Direction) to ensure that the team, internal partners and the public gets a consistent, aligned message and direction. Responsible for crafting the game’s visual identity both at UI and brand level, complementing the existing art direction and creative direction of the game.

• Conceptualize, develop & direct the User Interface (UI, Menus, Navigation, HUD, interface FX and Post FX) & visual style of the game’s presentation signature
• Contribute to the game’s UI & artistic vision with the multiple art teams to set the style and tone for the game
• Create UI presentation guidelines (style guides) that will be used to direct external resources (CGI and SFX companies for ex)
• Oversee the game’s UI & graphic design look and feel and help ensure all contributing artists understand the presentation signature
• Attend playtests sessions and adjust presentation elements based on feedbacks
• Oversee the creation of templates and guidelines for internal communication
• In collaboration with the creative team, Contribute to the overall design process and artistic direction of the game
• Conceptualize and supervise iteration of the game’s graphic design and maintain this vision through all development phases.
• Work with the creative director and audio director to ensure that music and audio cues are in line with presentation guidelines and overall creative direction
• Collaboration with third parties and brand team on concept and direct implementation of graphic design assets for brand marketing and product design
• Ensuring quality/vision is respected through marketing assets created/produced (trailers, screenshots, merchandising and licensing out, etc.), ensuring maximum consistency between brand and the game
• Being the lead on this area of UI Content/Visual design, you will be the voice of this area/product for the customer/directors within the cell (communicate and explain the vision and needs)
• Be the voice of the team towards the directors team, developing and maintain a vision of what the team are building with a ROI driven mindset and a high quality standard
• Proactively communicate the presentation direction vision to the global team (Singapore & beyond). Motivate and engage the team to leverage presentation direction in their daily work.
• As a people manager, you will manage directly the UI artists and the UX manager. Also, leverage talent potential, Grow reports and team with a long-term vision
• Demonstrate leadership, charisma, enthusiasm and sense of commitment, manage reports performance with clear JDs and challenging objective

QUALIFICATIONS

WHAT YOU WILL BRING

• Minimum of 8 to 12 years of experience in the creation and direction of Art with ideal experience in User Interfaces (UI) within the game industry. We will consider relevant experiences from other industries.
• Have strong specialist knowledge of UI direction in an artistic setting, working in leading game user interface presentation
• Ability to communicate an artistic direction, driven to achieve high quality results. Being able to review and critique the quality of the team’s work
• Proven ability to collaborate effectively with other crafts within a production team
• Strong experience in fine art of visual storytelling and has the ability to direct compelling visuals that create an emotion response from consumer
• Experience working with brands and developing brand guidelines.
• An understanding of game design and how it relates to UI presentation elements
• Strong understanding of usability and user experience
• Up to date on current graphic design and interactive media trends
• Strong understanding of Art UI & Graphics Tools, working with them and understand theirs strengths/weaknesses for the UI Art teams
• Strong background in multiple 2D disciplines including motion graphics, print design and interactive media

ADDITIONAL INFORMATION

JOIN THE SQUAD

We are working to enrich players’ lives through unique and memorable gaming experiences and by improving the positive impacts of our games. To get there, we are creating a safer, more inclusive work environment, we are giving back to the communities where Ubisoft operates by working with local non-profit partners and by working to reduce the environmental impact of our business. We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, ethnicity, religion, gender, sexual orientation, age or disability status.

Come on board and experience #LifeAtUbi for yourself, we are always on the lookout for talents who thrive in bringing their A-game to work. If this sounds like you, shoot us your resume, portfolio, and anything else to show that you’re serious about fun!

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3d printing and neo-retro: futuristic fashion in just dance and roller champions.

Two of Ubisoft's most recent games, Just Dance 2023 Edition and Roller Champions, have leaned heavily into a futuristic aesthetic in their characters' costumes, and each has a very specific vision of what that "future" looks like.

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We do not process open applications, you can find all our open positions on the Ubisoft Careers page by clicking on the ‘Search jobs’ button.

How can I check my application status?

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I am not familiar with the video game industry. Would I fit into Ubisoft?

At Ubisoft, everyone is welcome! We seek people passionate about their specialties, jobs or the entertainment industry in general.

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

Board of directors presentation: The all-in-one guide

Learn how to craft a persuasive pitch, deliver your presentation with confidence.

Raja Bothra

Building presentations

When it comes to presenting to your board of directors, it's not just another run-of-the-mill presentation. You're facing a unique audience with high expectations and critical decisions to make.

In this guide, we'll delve deep into the art of creating impactful board of directors presentations. Whether you're a seasoned presenter or just starting out, these insights will help you shine in front of your board members.

Art of presenting to your board of directors

Presenting to your board of directors is a skill that can significantly impact your organization's success. It's a chance to convey your ideas, strategies, and achievements in a way that aligns with the company's goals and values.

Board of directors: The pillars of governance

The board of directors, often referred to as the "board," plays a crucial role in steering the company. They are responsible for major decisions, overseeing company performance, and ensuring it stays on course. Understanding the dynamics of the board is key to a successful presentation.

Board members: Your audience

Your board members are a diverse group with varying backgrounds and expertise. They bring their unique perspectives to the table. Addressing their specific needs and concerns is essential to a successful presentation.

Slide design: Crafting visual impact

In board presentations, slides are your canvas. Use them to create a visual narrative that complements your verbal communication. Avoid overcrowding slides with text. Instead, focus on concise, visually appealing slides that enhance your message.

Board meeting dynamics

Board meetings are structured events where presentations are made, decisions are taken, and strategies are discussed. Understanding the flow and purpose of a board meeting is crucial to your presentation's success.

Purpose of a board of directors presentation: Why do we need one?

Why present to the board.

Every board of directors presentation serves a distinct purpose. Whether it's a quarterly performance update or a strategic proposal, your presentation should align with the board's needs and expectations.

The long-term value proposition

Remember, your presentation should not just be about the here and now. It should convey the long-term value your strategies and initiatives bring to the company.

How to structure an effective board of directors presentation

A well-structured presentation is like a well-organized roadmap. It guides your board members through your ideas, helping them understand and appreciate your perspective.

1. Title slide :

• Start with a compelling title that summarizes the purpose of the presentation.
• Include your company logo and the date of the presentation.

2. Agenda :

• Create a slide that outlines the agenda for the presentation.
• This helps set expectations for what will be covered.

3. Introduction :

• Begin by introducing yourself and your role within the company.
• Provide a brief overview of the presentation's purpose and goals.

4. Company overview :

• Present a concise overview of your company, including its history, mission, and key achievements.

5. Financial highlights :

• Share key financial metrics and performance indicators.
• Use charts and graphs to visualize data for easy comprehension.

6. Operational updates :

• Discuss recent operational developments, such as product launches, market expansion, or cost-saving initiatives.

7. Market analysis :

• Provide insights into the industry landscape, market trends, and competitive positioning.

8. Strategic initiatives :

• Detail any strategic initiatives, projects, or goals your company is pursuing.

9. Risk assessment :

• Identify and assess potential risks and challenges your company may face.
• Explain your mitigation strategies.

10. Financial projections :

• Present future financial projections, including revenue forecasts and expense estimates.

11. Recommendations :

• Offer recommendations or decisions that require the board's input or approval.
• Clearly state the desired outcomes.

12. Q&A session :

• Dedicate a slide to transition into a question-and-answer session.
• Encourage board members to ask questions and seek clarifications.

13. Conclusion :

• Summarize the key points of your presentation.
• Express gratitude for their time and input.

14. Next steps :

• Outline the next steps or actions expected from the board following the presentation.

15. Closing remarks :

• End with closing remarks and thank the board for their attention.
• Reiterate your commitment to the company's success.

16. Appendix (Optional):

• Include any additional data, charts, or supporting documents in the appendix.

Do's and don'ts on a board of directors presentation

Presenting to a board of directors is both an art and a science. Knowing what to do and what to avoid can make or break your presentation.

• Rehearse : Practice makes perfect. Rehearse your presentation to ensure a smooth delivery.
• Keep it concise : Avoid lengthy, meandering explanations. Keep your presentation concise and to the point.
• Engage your audience : An engaging presentation can help board members understand complex topics better.

Don'ts:

• Overload the slides : Avoid overcrowding slides with too much information.
• Copy-paste content : Your presentation should never be a copy of existing documents.
• Lack of preparation : Don't go into a presentation without thorough preparation.

Summarizing key takeaways

• Unique audience expectations: Board presentations are distinct, requiring understanding of the board's unique audience with high expectations and decision-making authority.
• Impactful communication: Craft presentations that effectively convey ideas, strategies, and achievements aligned with the company's values for maximum impact.
• Board governance insights: Recognize the vital role of the board in steering the company, making significant decisions, and maintaining its course.
• Diverse board members: Acknowledge the diverse backgrounds and expertise of board members; cater to their specific needs and perspectives for success.
• Effective presentation structure: Structure presentations thoughtfully, including key elements like agenda, company overview, financial highlights, strategic insights, and a focus on engagement while avoiding common pitfalls.

1. How should I approach discussions and decision-making in the boardroom after my presentation?

After your presentation, discussions in the boardroom are crucial for reaching a consensus and fine-tuning the decision. It's not uncommon that the discussion starts immediately without formal presentations. Be ready to engage with board members, answer questions, and provide additional information if needed. Keep the long-term value and risks in mind during these discussions, as board members generally watch over the long-term value of the company. Your role in the boardroom is not only to present but also to actively participate in the decision-making process.

2. What are some tips for engaging board members during a presentation?

Engaging board members during a presentation is essential for a successful outcome. Here are some tips:

• Craft visually appealing slides that support your content.
• Use bullet points to present key arguments or take-aways.
• Encourage questions and open discussions to foster engagement.
• Keep the presentation concise and focused on what really matters.
• Avoid going into the details of things beside the point.
• Make sure your presentation is based on selected details and numbers that are relevant to your proposal.

3. How should I handle questions and answers (Q&A) during a board presentation?

Handling Q&A during a board presentation requires finesse. Be prepared to answer questions, even if you don't know the answer, but be honest if you don't have the information at hand. Don't take questions lightly, as they can influence the board's decision. Additionally, don't make up information. If necessary, offer to follow up with a detailed response after the presentation. Q&A is an opportunity to provide clarity and ensure the board members understand your proposal.

4. What should I include in the slides of my board of directors presentation?

The content of your presentation slides is crucial. Each slide should contribute to the narrative of your presentation. Use visuals, bullet points, and concise text to convey your message effectively. Your slide deck should be more than a mere copy of the presentation. It should be a visual aid that supports your spoken words. Ensure that your slides align with the purpose of your presentation and the key arguments you want to present. Don't overload the slides with unnecessary information; instead, focus on elements that you want the board to remember.

5. How can I make my board presentation more impactful and memorable?

To make your board presentation impactful and memorable, consider these strategies:

• Craft an inductive story that captures the board's attention from the start.
• Structure your presentation based on the three typical parts: introduction, key arguments, and conclusion.
• Prioritize information quality and unanimity in your presentation.
• Ensure your presentation revolves around what really matters to the board.
• Use connectors for your computer to ensure everything goes as you expected during the presentation.
• Finally, don't forget to express gratitude for their time and attention at the end.

Create your board of directors presentation with Prezent

In the world of board presentations, having the right tools can make all the difference. Prezent, an AI presentation software designed for enterprise teams, can help you create compelling board presentations that are on-brand, engaging, and effective.

With Prezent, you can:

• Craft visually appealing slides that resonate with your board members.
• Save time and effort in creating and sharing presentations.
• Ensure 100% compliance with brand guidelines.
• Collaborate with your team in real-time, even for overnight presentations.

Presenting to your board of directors is a skill that evolves with experience and preparation. Whether it's your first presentation or you're a seasoned presenter, following best practices and leveraging tools like Prezent can help you deliver presentations that leave a lasting impact on your board members. Remember, it's not just about the content; it's about the art of persuasion and engagement.

To further enhance your boardroom presentations, consider incorporating a well-structured Board of Directors meeting presentation template . This valuable tool can guide you in organizing your thoughts, ensuring clarity in your message, and maintaining a professional and polished appearance. So, next time you step into the boardroom, armed with your carefully crafted presentation and utilizing a Board of Directors meeting presentation template, keep in mind the insights and tips shared here. With the right approach and a touch of finesse, you can master the art of presenting to your board of directors.

Are you ready to make a real impact with your presentation to the board? Try our free trial or book a demo today with Prezent!

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How to Give a Killer Presentation

• Chris Anderson

For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:

• Frame your story (figure out where to start and where to end).
• Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
• Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
• Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
• Put it together (play to your strengths and be authentic).

According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.

Lessons from TED

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”

• CA Chris Anderson is the curator of TED.

Partner Center

How to make a Presentation to the Board of Directors

by Edouard Gruwez – September 2019

This article is a brief guideline for anyone who prepares a presentation to the Board of Directors or to a Board Committee.

A Board of Directors is a particularly demanding audience because time pressure, information quality and unanimity are more important to them than to any other management team. A presentation to the Board should be to the point: short and complete, simple and substantiated, persuasive and factual, confident and honest.

Don’t talk like TED, be TO THE POINT.

The answer to this challenge is NOT to make a TED-like presentation. Directors and Executives are not seeking entertainment. They want to make the best possible decision in the shortest possible time, while taking all information and risks into account.

Time Squeeze. Time is money, especially in Board Meetings. Directors want to get directly to the heart of the matter. If you don’t do so, they will interrupt you from the very start. But how to make a story short if the subject is complex and information abundant?

Information Gap. Information that reaches the Board might be biased in many ways. So, they want to check. With their experience, they often ‘feel’ if something is right or not. Both checking facts and getting the right feeling, requires them to investigate details. But how can you provide details within the extreme time constraint?

Team Dynamics. Aligning such a group of intelligent, authoritative individuals with many, often conflicting, priorities is a subtle process of information, discussion and persuasion. But how do you behave as a visitor, not being familiar with these dynamics?

The answer to this challenge is a meticulous preparation:

Step 1 – Understand and focus on the essence. Step 2 – Build a concise, solid narrative. Step 3 – Create convenient and detailed documentation. Step 4 – Prepare to be your honest self.

Following pages describe the four steps in further detail.

STEP 1 – Understand and focus on the essence.

In most cases a person from the audience is at the origin of your invitation. Use your sponsor as sounding board throughout your preparation and consider talking to some Board members.

a. Make the purpose yours and stick to it.

The Board has invited you for a purpose. Make sure that this purpose is crystal clear. If it isn’t, ask your sponsor or check with the Board Secretary. What is the exact scope? Is it an item for information or decision? And if so what decision? If not done by the chair, consider reminding the audience of the purpose at the beginning of your talk.

Don’t have a hidden agenda! Stick to the purpose of your presentation. Any attempt to achieve a hidden purpose will only weaken your presentation and credibility.

b. Know who sits in the Board of Directors and understand their needs.

Ask your sponsor about the Board members, their background, their knowledge, their opinions, their formal and informal roles.

Make sure to understand what they are looking for. Boards generally watch over the long-term value and risks of the company. Understand what ‘value’ means to them: contribution to society, sustainability, well-being, or legacy can be as important as monetary value. Find out if there are specific worries. The more you can build your presentation around what really matters to them, the more you will capture their attention.

Typical Board questions are :

• Have we looked at all alternatives?

• Is the data reliable and is the methodology solid?

• Can we secure the resources?

• What are the risks?

• How does this create value in the long run?

• Is it a well-grounded strategy that fits the mission and goals?

And understand their background. Non executive board members might be less familiar with some industry-specific technicalities and acronyms. Either avoid these items or give enough background information.

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There's an Art to Presenting to Your Board of Directors

The corporate board is often described as a black box, a powerful members-only club. For some executives, however, the time will come when the club door will swing open, and they'll be ushered inside. When that day arrives for you, you want to be ready. 

An invitation to present to the board is a badge of honor, says Rich Fields, head of the board effectiveness practice at Russell Reynolds. "You don't get asked to do that if you're not kind of a big deal at the organization." 

Although the board's agenda determines who's asked to speak, the CEO, who makes the invitation, might have their own motive, too, says Jeff Wong, EY's chief innovation officer. CEOs often want to expose the board to someone worthy of a major leadership role in the future. That way, directors are familiar with the employee when the CEO floats their name at the next board meeting. And if those directors like what they see, they'll also have more confidence in the CEO's leadership. 

Moreover, engaging with the board and getting exposure may be your stepping stone to landing a future board seat. 

The stakes are admittedly high for an executive asked to present to the board, but—and this is paramount—put that aside as you prepare for your big day. The best way to hit the mark during your boardroom debut is to stay focused on your mission, and meet your audience's needs, says Lisa Edwards, executive chair of the Diligent Institute. Here's what that means and how to do it. 

Focus on the topic at hand, not every topic under your sun  

This was the No. 1 piece of advice from every board member, executive, and governance expert interviewed for this guide. When you're presenting to the board, your mission is to stay narrowly focused on the subjects that most closely align with its goals. 

Be selective even if asked to give a general update: What matters most to the board? What are the two or three takeaways you need to drive home? This isn't a data dump, nor is it about showcasing all of your deep knowledge. It's about delivering specific information. 

Turning the presentation into a show-and-tell moment is the most common error executives make when first appearing in the boardroom, says Edwards. "It's human nature that you want to show your expertise," she says. But you can do that by demonstrating you understand the board's role in the firm. "They don't want to run your business," she says. "They want to get assurances that you're on top of it." 

Hold a premeeting and ask questions

Most board presentations are meant to either: a) keep the board informed about a key area of business or b) supply data and context to help the board go deeper on a topic when a strategic decision is needed. Your job in the premeeting with whoever invited you to meet the board—usually the CEO—is to find out exactly what the board expects from you and what they already know. 

The questions to ask, according to Fields: 

• What is the key message I need to get across? 
• What actions do I need to get from the board? 
• What questions should I anticipate? 
• What has the board heard about or decided on the subject already? 

This pregame tête-à-tête also helps executives understand how much time they should spend preparing the presentation. According to Fields, practiced presenters spend 10 to 15 times the allotted presentation time on prep work. But Deborah Rubin, senior partner and head of RHR International's Board & CEO Services division, warns that senior team members often spend an outsized amount of time—days or weeks—on boardroom prep, creating unnecessary anxiety and taking the focus off of day-to-day business, when the potential return on investment may not match the effort.  

At smaller companies, executives may have preexisting relationships with board members and should feel comfortable inviting them to a coffee, says Yasmene Mumby, a leadership coach who has worked with organizations like the ACLU,  International Rescue Committee and Chan Zuckerberg Initiative.

"Instead of at the board meeting that's very public, and everyone is waiting for something juicy to happen, meet people where they are before the meeting, understand what they care about," she suggests. 

Make your presentation memorable 

Only once you understand the scope of your mission can you start preparing your meeting materials: a pre-read deck, slides (if you plan to use them), and the general outline for your short talk. Here's a lightning round of advice to make your material and delivery stand out: 

Keep your pre-read laser-focused

You'll be asked to submit reading for the meeting's "board book," a collection of documents that board members are expected to read and digest before arriving at a meeting. The length of your pre-read deck will vary depending on the topic and ask. However, some say limiting the pre-read to five pages is a good rule of thumb. Fields typically advises executives to create a first draft and then trim it by half. Peggy Foran, chief governance officer at Prudential and a longtime National Association of Corporate Directors (NACD) faculty member, likewise argues that the pre-read has to relay tailored information in as few pages as possible. Use bullet points, she says. 

When you feel compelled to add details to flesh out your pre-read, remember that there's always an appendix. That's where full financial statements will land and you can slip in additional reading. "By the way, you'd be surprised, a lot of board members go deep into the appendix," says Jocelyn Mangan, a board member at Papa John's and CEO of Him For Her, which aims to improve gender diversity on boards. 

Don't ignore the raw data, especially when it's requested

Keeping your presentation materials short and well-structured is essential, but some board members—especially new ones or activist investors turned directors—will want to see raw data rather than a carefully curated report. If boards ask for raw data and only receive selected, packaged charts and narratives, says Rubin, they may worry that the company's leadership team lacks transparency. If you're unclear on how much detail to offer, ask the CEO or the company's corporate secretary for a sample presentation. 

Plan on sharing very few, if any, slides

While your pre-read must be carefully edited, your slide deck ought to be positively minimalist. Fields challenges executives to use one slide—to perhaps find one striking visual—to drive home a point. 

Mind your speaking-to-listening ratio  

The biggest mistake you can make in a 30-minute presentation is to prepare a 30-minute speech, warns Foran. If you want to get the most bang for your buck, speak for no more than 10 minutes and use the rest of the time to converse with the seasoned professionals in the room. Listen to the directors' insights, and take their questions.  

Avoid jargon  

If technical terms cannot be avoided, include a glossary. Your board presentation and pre-reading can include an educational component for meaty topics like data privacy or sustainability, but the "lesson" shouldn't take over. Stay out of the weeds as much as possible and offer to send follow-up material. 

Start with the conclusion.  

Time-pressed directors get impatient and frustrated with long introductions, says Fields. Instead, say, " Let me start at the end and then provide more detail." Or, "Here's the decision we need to make, and here's where we need your input." Opening with that one-line scene-setter is "profoundly obvious," Fields adds, "yet somehow not universally used." 

Do not read from a script.  

Nor should you read your slides. "What I want is the color behind it, the nuance," says Edwards. "Let's have a conversation about the possible risks or opportunities associated with what you're talking about."   

Provide context

Offering a backdrop helps board members come to their own conclusions about data, Edwards says. "So our risk score has improved. Is that good or bad? What do we look like versus the industry? What do we look like versus our named competitors in the proxy? How do we hold up overall?" 

Remember that boards aren't insiders  

"You see the business every day," says Michael Maggio, CEO of Reciprocity, a cybersecurity software company. But unlike you and the colleagues you normally present to, the board has spent maybe 30 minutes on this topic in the last 90 days. 

"If you're presenting to a board that you presented to before, give them an update," Rubin advises. "Link from where you were, what they asked for, what happened, and where you're moving forward." 

Connect to the company's mission  

"Executives should always remember that the board's fiduciary duty is long-term value creation for shareholders while taking other stakeholders into consideration," Sonita Lontoh, a director at the solar company Sunrun and the workforce management software firm TrueBlue, suggests in an email to Fortune . "As such, when executives present to the board, they should share insights as to how their topic is helping the company to better navigate material risks and opportunities for long-term value creation." 

Report the good, the bad, the unclear

Want to demonstrate your leadership skills? Be upfront about what is and isn't working in your area of business. It may take courage, but it's your job and an essential part of building trust, says EY's Wong, who regularly reports to the consulting firm's board. "The number one thing I want them to know is I'm going to tell them the truth." 

Ashley Kramer, CMSO at GitLab, says her company uses a green, yellow and red color coding system to give board members a visual guide to where initiatives stand. Most importantly, she says, tell the board how the company plans to keep the good things going and what it will do to monitor and mitigate risks and trouble spots. 

Make the experience tactile

When it makes sense, EY's Wong allows board members to play with new products or emerging technology as he delivers the presentation. "How do you make it so they can see, feel, and touch it inside their environment?" Wong says. "You don't just talk about what it is in theory. You show it to them in action." For product managers and developers, this is an opportunity to demonstrate the potential return on investing in an innovative idea or educate the board about a new development—like virtual learning or ChatGPT—that may impact the company. 

This article was written by Lila MacLellan from Fortune  and was legally licensed through the Industry Dive Content Marketplace . Please direct all licensing questions to legal@industrydive.com.

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‘Presentation is Everything’: Inside the World of Art Fair Booth Design

For gallery directors, including those at TEFAF New York, no detail is too trivial, and every millimeter matters.

By Liz Robbins

Before 89 international art dealers showcase their exquisite wares inside a building that was once the playground for New York’s rich and famous, they get the chance to be children again.

Their grown-up game? Designing strikingly unique booths out of tight uniform spaces for TEFAF New York, the European Fine Art Foundation fair at the Park Avenue Armory .

Some dealers still play with foam core models that resemble dollhouses. Others — those blessed with warehouse space — can create life-size replicas before shipping the pieces. Most in this digital age, however, tinker collaboratively inside 3-D digital structures as if they are playing video games.

Welcome to the passionately precise world of art fair design, where for gallery directors, no detail is too trivial, and every millimeter matters.

“Designing booths is one of my favorite things to do,” Evan Snyderman, a co-founder of R & Company gallery in New York, said gleefully. “It’s always been something I’ve done and to the point of almost driving my wife crazy because I’m constantly rearranging the house, moving things like one inch to the left.”

The son of Philadelphia gallery owners, Snyderman said he was already arranging his Matchbox cars in diagonal rows at 8 years old. He also placed his hand puppets on wall-mounted boxes and ordered his collection of daggers and pocketknives just so.

Now, he and his partners do it for a living.

“Like we learn in art school, presentation is everything,” said R & Company’s co-founder Zesty Meyers.

If nothing else, dealers take on TEFAF New York booths as a personal challenge.

“Honestly,” said the eponymous owner of Sean Kelly Gallery , “we all do more than enough art fairs and so one of the things that we’re always looking for is a way to kind of amuse ourselves and keep it fresh.”

About three months before the May fair, TEFAF officials email dealers booth and room assignments, and a menu of design options. Galleries choose the fabric color to cover the walls of the booths that sit under the cavernous ceiling. They also choose types of flooring, paint, electrical outlets, track lighting and temporary office furniture like storage cabinets.

The booths in the armory’s drill hall range in size from 20 square meters to 49 square meters (about 215 square feet to 527 square feet; TEFAF only provides metric measurements to its dealers). The period rooms, including three downstairs and 12 upstairs, range from about 355 to 656 square feet.

Galleries are strictly forbidden to do anything to alter these rooms that were once clubhouses for the companies belonging to the Seventh Regiment of the Armory on Park Avenue.

R & Company, which showcases historical and contemporary design, had always been tucked into the same back left corner of the drill hall until this year, when it moved upstairs. At first, Snyderman wanted to lighten the dark mahogany room equipped with 19th-century swords, shields and iron chandeliers.

Plans to hang a Katie Stout chandelier were rejected because it weighed more than 100 pounds. Although Snyderman decided to keep the interior of the room visible, he built a free-standing trellis for track lighting.

Snyderman worked twice a week together with his architect in computer sessions, starting with an anchor piece at the back of the room: a rare nearly seven-foot-tall Wendell Castle stack-laminated oak cabinet.

To draw viewers’ eyes to it, the pair created a 12-foot wall that partly blocked the windows behind it and would serve as a stage. They chose to paint it “quetzal,” a rich aqua color that serves as a uniting element for the room’s other pedestals. In their model, they incorporated Castle’s models for the sculpture, which will also be on display.

“That’s a big part of the design for us, the storytelling,” Snyderman said. He and his team went through at least six iterations of design layouts to place the other pieces in visual harmony, including a tomato red Lina Bo Bardi “Bowl Chair,” vessels by Roberto Lugo , and an Isamu Noguchi table, stool and lamp.

Kasmin Gallery , also in an upstairs period room, chose for its anchor piece Alma Allen ’s 190-pound bronze moth. That needed to be reinforced onto one of the temporary walls — painted dark gray — that the dealers built inside the existing walls.

During a visit in April to the gallery in Chelsea, a smaller version of the moth was already affixed diagonally to the foam core walls of the scale model, 31 inches by 16.5 inches by 14 inches. Edith Dicconson, a co-executive director of the gallery, delighted in trying different arrangements for a Robert Motherwell painting (reduced in scale to the size of a postage stamp) and a 3-D Max Ernst sculpture.

“We come in here and all of our heads can look in like this and collaborate,” she said, adding with a kidlike cackle, “Isn’t it fun?”

Kasmin’s goal is to create an elegant but accessible space, where the works of artists who were friends and collectors of each other’s work — like William N. Copley and Les Lalanne — can be in dialogue.

What might they be whispering?

“I think they would have conversations about the style in which they would work,” said Mariska Nietzman, a Kasmin co-executive director. “But I think they also would perhaps just have cups of coffee and glasses of wine.”

Boris Vervoordt of Axel Vervoordt gallery was much more serious in discussing his digitally rendered booth, which allowed his staff across multiple time zones to try different combinations during video calls.

His gallery has occupied the same upstairs period room at the fair for about four years, in part because TEFAF respects his zero-waste policy. Recycling the same structure makes it easier to substitute new works of art, like a rarely shown 1993 painting by Kazuo Shiraga in this year’s booth.

Instead of the same space, Andrew Duncanson of Modernity gallery in Stockholm, which specializes in 20th-century Nordic furniture, lighting and jewelry, chose to move from last year’s upstairs quiet period room to the crowded drill hall.

This year, he built a mock-up of the booth in his warehouse, featuring a Carl Malmsten daybed and a showstopper of a chandelier, “ Snowflake ” by Paavo Tynell.

“We want to create an ambience in the room where it feels like you can move right in,” he said.

Duncanson created that atmosphere so well last year that TEFAF New York’s director, Leanne Jagtiani, said she warned him, “ Don’t be surprised if you come in one morning and I’m here because I stayed overnight.”

Duncanson said that last year, TEFAF committee members told him his room design earned him an A+, even though Jagtiani said the design commendations were given in verbal rather than report card form.

For dealers, the sales ledgers are what ultimately matter.

This year, Sean Kelly will also set up in the drill hall, moving into a larger, back corner spot. It came, however, with a caveat: an immovable diagonal support wall. So Kelly and his crew made it into a room divider for three distinct views and a funnel for foot traffic.

At one entrance, a cast iron statue by Antony Gormley welcomes visitors. The anchor pieces will be any one of three large-scale works by the German photographer Candida Höfer and two paintings by the British artist Idris Khan .

A month before TEFAF, Terrill Warrenburg, art fair and special project manager at Sean Kelly Gallery, was still swapping options on the computer to see how their shapes, colors and themes interacted with one another. They also had to account for the possibility that a work could sell right before TEFAF opens, taking it off the roster.

“It is a bit like four-dimensional chess because you have all these options and you build around them and they have to play nicely together — and you keep going until you feel like you got something that clicks,” Kelly said.

He laughed, adding, “And then, inevitably, you get there and then you change it all around.”

Art and Museums in New York City

A guide to the shows, exhibitions and artists shaping the city’s cultural landscape..

At the Metropolitan Museum of Art’s Costume Institute, the immersive “Sleeping Beauties: Reawakening Fashion” exhibition features fragile dresses inside airtight vitrines, overcoats growing grass and pat-’n-sniff walls. But does it work ?

The Kosovar artist Petrit Halilaj  began drawing as a child in the Balkans during a violent decade. His world of childhood innocence and adult experience comes to the roof of the Met .

As his bullet-riddled panels go up at Gagosian, Maurizio Cattelan, in a rare in-person interview, tells why he turned his sardonic gaze on a violence-filled world .

In his biggest exhibit since a 2013 retrospective at the Guggenheim, Christopher Wool has created his own show in an uninhabited office in Manhattan’s Financial District .

Looking for more art in the city? Here are the gallery shows not to miss in May .

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May 10, 2024

• Woods named director of A.Q. Miller School of Media and Communication

Submitted by Marcia Locke

Heather Woods , associate professor in the A.Q. Miller School of Media and Communication in the College of Arts and Sciences, has been named director of the school after serving as interim director since November 2023.

Woods joined Kansas State University's department of communication studies in 2017 and helped facilitate its recent merger with the A.Q. Miller school. She previously served as associate director of graduate programs and research in both the school and the communication studies department.

"I am excited to have Dr. Woods serve as the director of the A.Q. Miller School of Media and Communication," said Chris Culbertson, dean of the College of Arts and Sciences. "She is the right person to help lead the school successfully through its reaccreditation process coming up in two years and to continue to expand its undergraduate and graduate offerings, which have been very popular with students."

Woods' current research focuses on how people understand and adapt to emerging technology, including artificial intelligence, and she recently wrote a book on smart homes. Her research has been featured by the New York Times, Washington Post, Canadian Broadcast Corporation and WIRED. In 2019, her research on gender and AI was featured at the Global Forum on AI for Humanity in Paris, which served as the formal launch pad for global partnership and research in AI as part of the G7 summit.

Woods is committed to the public dissemination of scholarship. She has been invited to serve as expert advisor to not-for-profit, industry and nongovernmental organizations. She also was named the 2023 Outstanding Graduate Mentor in Master's Education by the National Communication Association.

Woods received her doctorate in communication studies with an emphasis on rhetoric and media and technology, as well as additional credentials in the digital humanities, in 2017 from the University of North Carolina, Chapel Hill. She received her bachelor's degree from K-State in 2011.

While a K-State student, Woods was part of the intercollegiate policy debate team, served in Student Senate, and hosted a radio show on Wildcat 91.9. In her spare time, she enjoys hiking, quilting and playing the drums.

"It is a pleasure and privilege to serve as director of the A.Q. Miller school," Woods said. "Our students, faculty and staff, community and industry partners, and alumni are committed to creating what's next in media and communication while honoring our distinguished past. I am inspired to see them living our land-grant mission daily."

In this issue

From the president.

• A letter from President Linton

From the administration

• K-State Alerts upgrades, changes launch today
• Select Anderson Hall offices to relocate for summer construction
• Science communication professional development webinar offered May 13
• Call for session proposals for AI Symposium extended to June 1

Human resources, benefits and training

• Building Next-Gen Leadership workshop adds additional session May 16

Personnel changes

Kudos, publications and presentations.

• K-State Concrete Canoe team wins regional competition, advances to nationals
• Mortar Board Senior Honor Society selects 2024-2025 class
• K-State engineering honor society inducts new members
• Bohren named 2024 Animal Sciences and Industry Outstanding Senior
• College of Health and Human Sciences announces outstanding senior award winners
• Silveru and Parks honored with Dr. Susan Ariola Bosco Putting Students First Awards
• Biology presents Haymaker Award to outstanding seniors
• Agronomy graduate student awarded Association for Women Geoscientists scholarship
• K-State esports wins NECC National Championship
• Stock, Gaffield receive Larry Corah Graduate Student Awards
• K-State's Feed the Future Innovation Lab for Climate Resilient Cereals visits Bangladesh
• Valent named inaugural recipient of NCRA agInnovation Research Innovation Award of Excellence
• Anthropology hosts annual symposium, honors current students with awards
• Students receive National Beef Packing Company awards
• Political science department recognizes undergraduate and graduate students

University life

• 2024-2025 Leadership selected for K-State Student Union organizations
• Students invited to apply to serve as peer mentors

Volunteer opportunities

• Faculty Senate requesting volunteers for additional committees
• Statements and disclosures
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