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Agribusiness Training & Startup Tools

How To Start A Poultry Farm Business In The Philippines (2021)

Last updated on May 11, 2021 by Temi Cole 1 Comment

This is a very DETAILED tutorial for how to start a poultry farm in The Philippines in 2021.

In this new tutorial you’ll learn, step-by-step, how to:

• Decide if it will be profitable
• Calculate necessary capital
• Choose: egg vs. meat
• Build the best house
• Optimize production
• Keep your flock healthy
• Find buyers for your product

This guide is just for you.

Contents 1. Market Research FAO Agricultural Outlook 2019 -2028 Example Philippines Poultry Farmer Success Story PSA – Philippines Statistics Authority Industry press Philippines poultry journalist contact Philippines poultry farming groups Philippines chicken trends Philippines Poultry Consumption Philippines Poultry Production Philippines Import duties Philippines poultry value chain Major poultry farms in the Philippines Good husbandry practices for Philippines poultry farmers Poultry farming advice in social media 2. Choose your model 3. Choose your market 4. Find out what consumers want 5. Get long term customers 6. Get trade sales 7. Sell direct to the public 8. Direct selling 9. Proximity to market 10. Poultry houses in the Philippines 12. Poultry farm operational layout and design in the Philippines 13. Registering your poultry farm business 14. Training 15. Type 17. Rearing system 18. Yield & performance 19. Production modelling 20. Secondary income streams 21. Estimating cost 22. Labour 23. Pricing and value proposition 24. Marketing 25. Estimating sales and breakeven 26. Funding 27. Growth and diversification 28. Advice Now, over to you…

1. market research, the philippines poultry industry status.

Your first step is reading up on the status of the poultry industry in the Philippines.

First stop, getting your hands on the official industry statistics.

(This is why I wrote this article )

Philippines: Poultry Farming Industry Statistics (Updated for 2021)

I plan on updating it 4 times each year with EVEN more useful market data…

…all in an effort to help you grow your poultry farm business.

For up-to-date news, views and commercial issues in the Philippines poultry world,

This archive of articles will help you learn quickly:

https://www.thepoultrysite.com/country/PH

FAO Agricultural Outlook 2019 -2028

The UN Food and Agriculture Organisation produce a global report on farming.

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It looks forward about 10 years and will give you an idea of what the expert view is on future trends.

See how the Philippines’ poultry trade lines up with other Asian economies…

“ Production of eggs, pork and poultry is projected to expand annually by 1.3% in Paraguay, 2.1% in Peru, and 1.9% in Viet Nam, 2.2% in Indonesia and 2.0% in the Philippines .” “[Increasing meat production – ] Philippines and Viet Nam – due to rapidly increasing domestic demand “

OECD-FAO Agricultrual Outlook 2019 – 2028

Example Philippines Poultry Farmer Success Story

Isn’t it great when people a few steps ahead take the time to share (and give back)?

Looking no further than these two examples, we prove that it is possible for non-farmers succeed, starting from scratch.

Meet Emerson Siscar , IT professional turned proprietor of Batangas Free Range Chicken …

Photo credit: © Gregg Yan

https://www.thepoultrysite.com/articles/why-free-range-is-booming-in-the-philippines

And, introducing Dwight Tamayo – career nurse and now, poultry farmer and social media mogul:

Masbate poultry farmer is also an internet influencer

PSA – Philippines Statistics Authority

The Philippines Statistics Authority (PSA) is the official office of national statistics for the Philippines.

Their job is to “… collect, compile, analyse and publish statistical information on economic, social, demographic, political affairs and general affairs   of the people of the Philippines .” ( Source )

And, yes – they have ALL the agri data too, of course, this includes poultry and eggs.

( Philippines Statistics Authority )

You’ll find their website here: https://psa.gov.ph/

They also have a Twitter account, which is an ideal method for being first when they release something new:

Visit the PSA Twitter profile (click here)

Industry press

The Philippines poultry industry is widely covered by the press.

And this presents a treasure trove of information and insight on what’s current and what’s hot…

https://business.inquirer.net/319142/price-freeze-on-pork-poultry-stays-until-april-8

Philippines poultry journalist contact

An advanced tip for digging deep on who has the latest and greatest scoop on things poultry in the Philippines, 

Try what I call: Meet A Journo .

It’s three-step and it can lead to golden PR opportunities for your poultry farming business.

• Find a quality, high-profile poultry farming article on the Philippines.
• Take note of the journalist who authored the piece.
• Search for their Twitter account by typing: ‘ [journalist’s name] Twitter ‘ into Google.

Get notified every time they publish something new.

(Plus, get their attention by sharing with them something they might value.)

For example,

• This article on free range chicken farming in the Philippines was published on The Poultry Site
• It was written by Gregg Yan , an environmentalist who used to lead communications for the World Wildlife Fund.
• https://twitter.com/greggyan1?lang=en

Philippines poultry farming groups

There are quite a few QUALITY agribusiness advice groups for the Philippines online…and Facebook is the primary source.

Many of them have a poultry category. Yet, quite a few are actually specialist poultry groups.

Here’s how you find them easily – 

Type this into Google Search:

intitle:’farming’ inurl:’facebook’ inurl:’groups’ philippines

Sign-up and give them a try.

Pro tip : before deciding whether its worth joining any particular group, Here are some features to look out for to help you choose: Access:  Public or private About page group description Group history i.e. name and identity changes Activity: number of members and posts today Group rules Once you’ve been briefed of these, you’ll know if a group holds value for you. n.b. ALWAYS go for a group with lots of recent activity, so you don’t waste time posting into thin air.

Philippines chicken trends

Staying on trend in business always give you lots of room for grwoth.

Knowing what your customers want today and (are likely to want) tomorrow helps you keep your business in demand.

Want a way of finding out what poultry trends in the Philippines are taking off?

Use Google Trends .

It works very similarly to Google Search, you type in a phrase like:

‘ Chicken ‘

…and Google Trends literally tells you what’s trending in search right NOW.

Searches for Rhode Island Red chicken breed in the Philippines have gone up by 250% over the last 12 months.

Philippines Poultry Consumption

Poultry consumption is the demand for your farm’s supply.

Que: “ How much chicken meat is eaten in the Philippines each year? “

Ans: “ As of January 2020, almost two million metric tons of chicken meat was consumed in the Philippines [within the previous 12 months]. ” ( Source )

“…thanks, but I have on more question…”

Que: “ How many eggs are eaten in the Philippines? “

Ans: “ Egg consumption per capita reached 4.58 kg in 2018 in Philippines , according to Faostat. ” ( Source )

Pro tip : the consumption of poultry produce (eggs and chicken meat) per country is quoted as per capita . In other words, how much of each food is eaten by each person on average . This is calculated by dividing the overall volume of food by the number of residents.

Philippines Poultry Production

As you can probably imagine,

The Philippines already produces a MASSIVE amount of chicken and eggs.

Statistics have it that “ …the total volume of chicken production in [the Philippines during] 2019 was 1.93 million metric tons , liveweight. “

But don’t be discouraged,

In business, there is always room for improvement.

The are just so many different types of consumers out there…

…that you can never have enough producers.

This article on AgFishTech Portal, called Chicken Production – has a really useful list of common poultry breeds in the Philippines:

https://www.bar.gov.ph/index.php/agfishtech-home/livestock-poultry/216-poultry/1334-chicken-production

Philippines Import duties

As a soon-to-be poultry farmer in the Philippines, the news is…

…you’ve got internal competition, AND…

…foreign import competition too.

Recently, Quezon Rep. of the House Committee on Agriculture and Food – Mark Enverga, was quoted as saying:

“The poultry producers [in the Philippines] deserve to be heard and be assured that the government is doing its share to combat the problem arising from high levels of importation of poultry’s products, while we are experiencing an oversupply of broilers in the market, he added.” ( Source )

The Philippines (just like any country) has its own internal Government targets and policies on imports.

Import duties or tariffs are often used as a means of artificially loading the costs of imported goods…to favour homegrown produce, by price benefit .

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Here’s a couple of recent USEFUL articles to help you learn this topic:

https://kitinternational.net/noticia/574/philippines-cut-import-duties-and-should-import-400000-pork-tons

https://fnbreport.ph/features/agriculture/this-free-range-chicken-farms-18-year-formula-to-success-admin-20180823/

Philippines poultry value chain

Markets move by value.

Raw materials and inputs are harvested refined and honed to suit market demand and tastes.

It all happens step-by-step by a chain of events.

Each contributor within the chain does ‘their bit’ to make the product that little bit more ready for consumption.

Critical to becoming a most valued participant in the chain…

…is knowing your place PLUS who exists both upstream and downstream of your farm.

Articles like this one will get you thinking collaboratively :

PH’s egg processing capital demonstrates innovation in the value chain approach

Pro tip : type this into Google Search for more info on the people that make ‘poultry’ tick in the Philippines: ‘Philippines value chain’

Major poultry farms in the Philippines

When researching the marketplace for your poultry farming business plan ,

It’s worth taking a good look at your market leaders for tips on success.

Analysing WHAT they do really well, HOW they do it and WHY…

…then consider how you could make that work for you.

Here’s a Dun & Bradstreet list of some of the biggest and best in the industry:

https://www.dnb.com/business-directory/company-information.poultry-egg-production.ph.html

Good husbandry practices for Philippines poultry farmers

Handling your flock well properly to better performance.

Birds are sensitive and respond favourably to the right care.

Whilst there is a universally accepted approach to poultry farming, each country has its own unique challenges.

Because of this, governments write their own best practice standards on raising chicken for eggs or meat.

Here are the Philippines’ national standards for broiler and layer husbandry (best practices)…

Download Now:

https://members.wto.org/crnattachments/2016/SPS/PHL/16_1747_00_e.pdf

Poultry farming advice in social media

Social media is a rich source of peer-to-peer advice.

Often what we need when we start new ventures is ‘an experienced viewpoint’ – to get us on the right rack.

This is where social listening comes in.

(The art of picking up the conversational thread on social media.)

And by far online the no.1 ‘most valuable’ place to listen in for poultry farming peer-led advice for the Philippines is:

Reddit. (Here are some useful threads to get you started.)

Take this one – Poultry farming with tunnel ventilated houses (quite an advanced level topic):

Poultry farming with Tunnel Ventilated houses from phinvest

This is a classic poultry farming start-up enquiry from a beginner:

Question sa mga businessman from Philippines

Here, the discussion is about a growing social trend of farm owners selling up in the Philippines :

Why are Filipinos leaving the farms? from Philippines

Domestic farmers team up to appeal Governmental favour towards imported chicken:

Groups buck gov’t move to import chicken from Philippines

And finally, a question related to becoming a contract broiler grower in the Philippines :

The Chicken Business – Contract Growing from Philippines

Pro-tip : to find more of these useful threads type this phrase into Google Search: ‘poultry farming reddit inurl:’philippines’

2. Choose your model

Your first decision is choosing your business model.

What style of poultry enterprise do you want to have?

They all have their appeal, in a way, but the choice is definitely one of preference.

Here’s my list:

Independent

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Go it alone – truly a DIY approach to starting a poultry business.

High risk/reward .

You take all the risk, but then again you don’t share any profits either (maximum reward). 

Pros – sovereignty to make your own decisions, greater earnings…

Cons – nothing ready-made for you, time and money spent ‘working things out’ already solved by established operators…

Join forces with other producers to magnify bargaining power in your market.

Benefit from shared economies of scale and efficiencies that would be otherwise lost as an independent.

Pros – lean on founders for the benefit of their experience and expertise, lower input costs

Cons – joint venture weaknesses, your produce in tied u pin forward obligations with the Co-Op 

Contract Poultry

Sign up to serve a ready-made poultry outfit that will supply your farm with optimal input,

As well as, buy 100% of your stock at the point of fulfilment.

Pros – everything but keeping the chickens is done for you

Cons – it’s not your business…your farm is really ‘owned’ by them (what they say goes), tournament pricing

Joint Venture Poultry

Innovative and works to mutual strengths.

One business feeds another one just where they both need it the most.

Pros – more focus on what you do best, shared collaborative insights

Cons – very fragile because success depends a lot on strategic alignment, can be costly to duplicate communications

You buy the license to trade under the name of an existing and established poultry brand.

They provide you with reputational headstarts and a tried business model.

Pro – they give you a winning formula, lose no time dreaming up a brand etc.

Cons – still require HUGE effort to make ‘their way’ succeed for you, large capital outlay to recoup from ‘go’

Buy a poultry farm in the Philippines

Take on a going concern as is and steer it into increasing rounds of profit.

Pros – business is already trading, has some trading footprint already

Cons – can be VERY difficult to see if it is actually making money, independent valuation

3. Choose your market

Finding your niche in the poultry market is critical.

The goal is:

Moving away from the price wars of commodity trade,

And fitting in where your customers don’t care about price but want to award you with their vote of confidence.

How is it done?

Discover the need.

Investigate the crux problems of poultry buyers in A-Z scenarios and make a plan to serve the need.

This is PROFITABLE business planning.

This article talks of such an UNTAPPED poultry demand in the Philippines:

“There is a big potential niche market for native chickens that is waiting to be tapped. We were talking with a consultant of a big chain of restaurants and he was bewailing the difficulty in sourcing native chickens that are more or less uniform in size and meat quality.”  ( Source )

Which brings us on to…

4. Find out what consumers want

The key to starting a successful poultry business in the Philippines (or anywhere) is:

Finding out what customers want.

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This drives transactions.

Customers pay for having their problem solved.

They don’t pay for ‘good’ or even ‘great’ products and services.

They want their itch scratched.

Get researching today.

Any store selling free range chicken and eggs? from Philippines

Pro-tip : I can’t say it enough – Reddit is a gold mine of customer research and insider tips. Join r/Philippines .

5. Get long term customers

Customer lifetime value is BIG in marketing right now –

And the good news is that it is totally relevant to selling eggs and chicken meat in the Philippines.

The concept is really simple.

Going the long run with customers take more effort PLUS you need to invent genuine reasons to return,

BUT if type of relationship marketing is achieved, it equals MASSIVE ROI.

Just think it through:

The average citizen of the Philippines eats 13.7 kilograms per year, So a family of 4 (2 adults and 2 children) might eat ~40kg of chicken per year (…or 20 chicken per year / just under 2 a month / i.e. 1 chicken every 2 weeks). At recent 2020 prices (Php 74.05 per kg), You would make Php. 2,962.00 revenue in a year from one household alone. @ a net profit margin of, say, 18% = you would earn… Php. 533.16 in take-home pay from that family alone in a year. On the flipside, Marketing for the short term gain of getting 10 new customers might win you: 10x Php.148.10 = Php.1481.00 in the 1st time sale (selling 2kg birds). @ 18% net profit = Php.266.58 take-home pay. So, the profit of KEEPING one household engaged to buy from you consistently for a year is: 100% more rewarding than getting 10 new customers. FACT.

6. Get trade sales

Selling to business buyers has an appeal for poultry farmers. 

• Large volume transactions.
• Repeat business.
• Consistent cash flow.

But what does a trade buyer look like?

And does a new farmer really have a chance at attracting them?

This article, on Smallholdings for Sale, “ How To Make a Profit Selling Produce To Restaurants From a Smallholding “

Reveals the results of a survey taken of 383 expert chefs across America.

They were asked various questions about their local produce buying habits.

One of the most encouraging take-home points was this:

When asked,

What is your preferred source of locally grown produce?

Here’s what they said…

81% of respondents said, “Direct from a farmer.”

Even more of a green light was this response to the question,

What would encourage you to increase the variety of locally produced purchases?

As competitive as the US agricultural produce market is, 

Roughly 1/3rd of the chefs said, they wished there to be more producers and growers to buy from.

7. Sell direct to the public

As well as trade sales, your poultry farm will benefit from a backbone of sales to households.

This article:

5 Qualities To Copy From Top Selling Produce At Farmers Markets – is packed with MANY practical and actionable pointers to take away for selling produce to the public successfully.

8. Direct selling

Direct selling is an art – and a very profitable one too.

It gives you a way of approaching people 1-to-1 and selling them that deal that they need and that you want.

In involves many of the least liked sales related activities, like:

• scripted phone-based cold calling
• writing sales letters
• door knocking

…which is really difficult to get right if you don’t know how.

BUT if you do, it can single handedly grow you a very viable poultry farming business.

So valuable is this skill,

That I recently decided to write up a 6,012 word Ultimate Guide to Direct Selling for Poultry Farmers for my premium newsletter subscribers.

It’s a step-by-step blueprint that led to me making 6-figure client revenues in my commercial sales career.

You can read my guide here .

9. Proximity to market

A big part of selling successfully is being available and consistent.

In other words, 

Not just on ‘market day’ either, 

But throughout the week.

However, not without an invitation of course.

As I said before, to close sales successfully you need to establish genuine reasons to return.

And having them, USE every one of them to maximize profit.

Go to market.

Poultry Market

10. Poultry houses in the Philippines

Here is a couple of examples of poultry housing in the Philippines to help you visualise your own:

Brown&Free Eggville – Manolo Fortich, Bukidnon, Philippines

Bulacan Nueva Ecija Tarlac Farm Fresh Eggs – Riverside St., Bulihan, Malolos City, Bulacan (10,959.13 km) 3000 Malolos, Philippines

12. Poultry farm operational layout and design in the Philippines

To really understand the poultry business – you’ve really got to see it in action.

So, no better than a handful of videos to help you get the picture.

Here are my choice of VIDEOS showcasing poultry farms in the Philippines and the people that run them:

A day in the life of a poultry vet in a commercial, controlled-environment broiler farm in the Philippines:

A detailed presentation about the layer poultry business start-up by Dwight Tamayo (an experienced cage layer farmer in the Philippines):

An agribusiness introduction to free-range chicken farming in the Philippines:

A ‘how to manage native chicken in the Philippines’ tutorial:

Dwight again, showing you what he does every day as a layer egg farmer in the Philippines:

13. Registering your poultry farm business

Your poultry farming business will need licensing and registration with various Philippines governmental departments including the DA.

Here is a very neat summary of the types of official paperwork you will need:

How to Start a Poultry Farm Business

Also, there are government incentives that poultry farmers can register to benefit from like this one:

Selected farmers receive native breed, free-range chickens and feed from the DA: “This after the Department of Agriculture (DA) in Central Visayas delivered and turned over to each of the farmers’ organizations some 50 pullets (young hen) and 10 cockerels (young rooster) of upgraded free-range chickens with two sacks of feeds under the Expanded Livestock and Poultry Production and Livelihood Project…”  Offering your household more food security and additional income : “In a statement on Friday, Dr. Zeam Voltaire Amper, DA-7 livestock program coordinator, said that this project would enable the farmer-household beneficiaries to produce their own food and have the opportunity to raise additional income for their families.”

14. Training

The humble agricultural bulletin is one of the oldest, yet GOLDEN, methods of learning farming.

Extension services like this one:

US DA Farmers’ Bulletins

…date back to 1889 and are STILL some of the most detailed farmer training manuals around.

There are many poultry examples, like:

Backyard Poultry Keeping

Are a great introduction to farming poultry on a small scale.

Pro-tip : for next level poultry business training & tools (AND to learn the most profitable strategies) – subscribe to receive my weekly, premium email newsletters & PDFs .

Deciding on the type of poultry business to run can be difficult as a beginner .

Becoming familiar with “…what kind of farms exist and for what reasons…” grows your confidence to make the right choice.

Here’s a quick list to help you on your way:

• holds pure stock for the purpose of breeding specific lines of bird to meet commercial demand.
• hatches select breeds of birds and sell either eggs or day-old chicks to farmers.
• raises day-old chicks through a variety of ages and sell live birds to farmers.
• rears specialist egg-laying birds, either from day-old chick or 16-18 week old (Point of Lay, PoL) for optimal performance i.e. most, high-quality eggs at a profit, and sells them 
• grows table meat birds taken from day-old chick up until they reach a marketable weight, usually 6-7 weeks, hence 45 days chicken – and sold 
• buys eggs wholesale from farmers and packages them for resale
• buys poultry farming equipment like feeders and drinkers from manufacturers and sells them on
• arranges deals to supply business buyers with wholesale eggs or chicken meat and takes a commission for his sales effort
• takes bear grain and other ingredients and mills them to produce poultry farm feed rations for layer and broiler farms
• Native breeds : breed local birds and selling to niche buyers

Local chicken breeds can be very profitable to raise.

You can find some restaurant clients willing to pay premium prices for the right product.

This is a comprehensive guide to the most popular native breeds of chicken in the Philippines :

https://www.thepoultrysite.com/articles/farming-heritage-chicken-breeds-of-the-philippines

17. Rearing system

There are four main styles of poultry farm rearing in the Philippines:

Organic – chickens are raised on ample enough grounds to run this  

Free poultry – birds openly graze and forage out in the open all-day 

Deep litter – birds grow on the litter covered floor of the poultry house and stay indoor most (of all) of the time

Cages – birds grow or lay eggs whilst in cages throughout their entire lifetime on the farm

For a thorough breakdown of the pros vs. cons of poultry rearing systems , I recommend this post:

“ How To Select a Good Poultry Housing System ” 

18. Yield & performance

This is where the gears of your poultry business start to grind.

The yield metrics of poultry farming are all based on the performance of the individual bird .

Once you know what the capacity of each bird is – you then know what your business can do.

It sets a physical ceiling.

So, here are YOUR NUMBERS (I highly recommend you memorise them):

Broiler yield

Typically, commercial broiler meat chicken like the Cobb 500 strain :

• take 6 weeks to reach the marketable weight and size
• their weight at this age is approximately 2.952 kg
• consumes 5.348 kg of feed throughout the 6-7 week period
• 68.8% of the broiler’s carcass results in saleable meat (the rest is by-product)
• have an average mortality rate of 5%

Layer egg yield

Commercial egg-laying chicken like the HyLine Commercial Brown :

• become unprofitable at 72 weeks of age (after which they become spent )
• begin laying eggs at 18 weeks of age
• hit peak egg production of 92% hen-day egg production at about 22 weeks of age
• lay about 360 eggs each in their 72-week commercial laying cycle
• have a 92% survival rate throughout the rearing cycle
• peak egg weight during 72-week production is 65.5 g

19. Production modelling

Beyond the performance capacity of the individual bird, 

Your profits in poultry farming rest in engineering the optimal poultry production model .

What is this?

It’s basically taking the capacity of each bird and multiplying it until you get your desired output of eggs or meat.

Mathematical problem solving (with financial management accounting).

For example,  When you buy a new batch of day-old layer chicks, They need to be raised for 17 weeks before you can expect your 1st egg.  Also, when a flock reaches 72 weeks of age they get culled . In both cases, if this was your only flock – your business would have a pause in cash flow … …whilst you wait for your new replacement flock to become productive i.e. 17 weeks. What’s the answer to keeping your cash flow consistent? Adopt a multiple-flock production model. Pro-tip : I recommend subscribing to my premium email newsletter series (subscribers only), called Poultry Project Reporter. (I publish every email as a PDF version in the archive.) These are emails are the most deteiled deep dive analysis of common layer and broiler production systems. Including profit calculations and investment projections – like in the screenshot above. Subscribe here .

20. Secondary income streams

Your main income as a poultry farmer will be earned either from meat or egg sales.

However, there is plenty of side income potential too.

Layer farmers can also earn from selling:

• manure for fertiliser
• spent hens 
• used feed bags (hessian)

Broiler farmers can also earn from selling:

• by-products e.g. feathers, blood, head, feet etc.

You can make, perhaps 10-12% of your primary poultry income in these kinds of supplementary sales.

21. Estimating cost

Accurate estimation of cost requires supplier quotes.

As it goes, suppliers are often shy (by nature) of publishing pricelists in the public domain.

You only have to look for poultry feed prices for the Philippines and you’ll see what I mean.

Rare sources like this video share footage of some real pricing for poultry feed, for example.

Aside from this, I came across a rare feed price list published by an agent,

A bit dated – but valuable for getting an idea of how feed pricing work (especially volume discounts):

Poultry farming can be a very lean business model when it comes to labour.

Many families in the Philippines work the farm themselves with the help of the household.

A backyard poultry business plan like this one shows just how feasible it is to start small and grow with only household labour.

Beyond this, larger commercial operations require employed staff too.

Poultry stockmen are the industry staple. 

They are the eyes, ears, hands and feet of the operation…

…making sure every ounce of input gets converted into optimal output.

23. Pricing and value proposition

Don’t get sucked into thinking the cheapest chicken or eggs on the market attract the most sales.

It’s not so,

With a greater demonstration of value, price becomes of lesser importance (always) in buseinss.

People don’t mind paying more – when they see what is on offer being far in excess of the value of the cost.

This quote from an organic free-range farmer in the Philippines , says it all:

“Organic free-range chicken meat is a premium item, but production must always comply with strict standards,” explains Emer. “Feeds can’t contain animal protein so we make a special mixture of corn, soy and vegetable pellets. We don’t use antibiotics or growth hormones, so our brown broilers take a longer time to reach a live weight of 1.5kg to 2kg – about 75 days compared to the 28-day-old chickens produced by factory farms. Still, our chickens retail for much more – up to 400 pesos or US$8 per kilogram compared with around 120 pesos or $2.5 for non-organic chicken, so the extra time, effort and love we give them pays dividends. ( Source )

24. Marketing

There are so many different ways to market your poultry products.

The internet is awash with so many practical guides to this.

Here’s what I did, I got…

Marketing strategy ( a step-by-step blueprint for marketing success ),

Is the winning touch that every small business needs. Your poultry farm included.

The principles in this premium email newsletter are PROVEN for setting your poultry business to lead its market.

Build your winning marketing strategy today.

25. Estimating sales and breakeven

I recently wrote a series of detailed sales and profit analyses using Poultry Project Reporter software .

Having searched far and wide online – I can safely say there is nothing quite like the depth they go into.

I published them to help start-up poultry farmers understand…

…how to plan a PROFITABLE poultry business.

In the series, I illustrate in which week you can expect common broiler production models to start making a profit :

And also, when the overall break-even ROI point occurs :

(*Don’t let the currency put you off – the principles behind the examples are universal to any country.)

If you are planning a poultry farming business right now, I highly recommend downloading the PDF version of the series now.

You’ll find the broiler farm version here , AND the layer farming one here .

26. Funding

Funding enables the start-up process.

However, contrary to what most people think – getting finance is not mandatory.

Debt from finance is harmful to profits and growth.

It puts you at a deficit from day one…giving you a much steeper mountain to climb ahead.

A question, I often get asked by my email subscribers is:

“ Is it possible to start my poultry project as a backyard operation and scale it without borrowing ? “

Here’s my answer every time:

“Poultry Farming Loan – Unmissable Reasons Why You Don’t Need One!”

27. Growth and diversification

Once you hit a formula that works for you in business – the natural next steps are:

Grow and/or diversify.

In other words,

The experience gained from your early years of trade will be invaluable for giving you a good sense of direction.

But with any type of change in business strategy always factor in the COST .

• Time to research
• Money in invest
• Losses whilst finding your feet

Yes, upscaling your operation can make sense if you see a profitable opening ,

But being realistic about the cost will help you make better decisions.

Expert poultry business advice can make all the difference to the quality of your future earnings.

But detailed, yet affordable poultry advice can be quite hard to come by.

This is why I launched my premium subscription services earlier this year,

They include: 

• poultry business planning templates
• egg & chicken production calculations
• PDF sample plans and data
• premium newsletters

So, if you are thinking of starting a poultry farm , or have one already and want to grow your profits :

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Poultry Farming in the Philippines: How to Start, Breeds, Subsidy, Loans, and Profits

Table of contents, requirements for poultry farming in the philippines, steps to start a poultry business in the philippines, types of poultry farming in the philippines, poultry breeds available in the philippines, poultry farming areas in the philippines, feeding requirements of poultry in the philippines, poultry egg farming business plan in the philippines, backyard chicken farming in the philippines, cost-affecting factors for poultry farms in the philippines, the regulations for poultry farming in the philippines, poultry farming loans and subsidies in the philippines, diseases and pests affecting poultry farming in the philippines , is poultry farming profitable in the philippines, use appropriate feeds and supplements, keep poultry clean and dry, control animal numbers wisely, tips on raising poultry in the philippines, poultry farming challenges in the philippines.

Poultry farming is an essential part of the Philippine economy. The Philippines is the world’s top poultry-producing country. However, there are also advantages to raising chickens in the Philippines, including access to ample land and water resources, low initial investment costs, and low labor costs.

Poultry farming in the Philippines

Poultry farming in the Philippines is a lucrative business, with a market demand for poultry meat and eggs. Several requirements must be met to conduct poultry farming successfully in the Philippines.

• The first requirement is access to ample land : A minimum of 250 acres (100 hectares) would be necessary for commercial poultry production, although larger areas are also suitable. Poultry farmers in the Philippines should also have access to good water supplies and enough sunlight.
• The second requirement is a reliable feed supply : Chickens need a high-quality diet that includes nutrients and proteins. In the Philippines, feeds such as corn, soybean meal, and wheat are commonly used for poultry farming.
• The third requirement is proper ventilation : Chickens are susceptible to respiratory infections when confined in close quarters, so it is important to provide adequate air circulation. Ventilation systems can include fans, air conditioning units, or open windows.

Below are some steps to follow for starting a poultry business in the Philippines:

• Do your research, including studying the market conditions, government regulations, and costs associated with starting a poultry farm.
• Identify an area where you believe there is potential for growth in the poultry industry. You may want to consider regions with high population densities or areas with dense agricultural land suitable for poultry production.
• Obtain all necessary permits from local authorities. This will include obtaining a Poultry Business Registration Certificate (PBRC) and Permit to Operate (PTO). In addition, some municipalities may require additional licenses or permits, such as an environmental impact assessment or feedlot permit.
• Ensure your property is properly zoned and prepared for livestock production, including providing adequate shelter, water supplies, and waste disposal facilities. Also, ensure enough room to build housing for your employees and adequate processing facilities.

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The commercial production of broiler chickens and eggs dominates poultry farming in the Philippines. However, a limited number of small-scale poultry farms produce other types of poultry, such as turkeys, ducks, and geese. The main types of poultry farming in the Philippines are:

• Commercial broiler chicken production is the largest type of poultry farming in the Philippines. This type of poultry farming is dominated by small-scale producers who raise male and female chicks for meat production. These producers usually have between 2 and 10 thousand birds per farm.
• Commercial egg production is also a major activity in Philippine poultry farming. This type of farming is mainly conducted by large-scale producers with more than 100 thousand hens per farm.

There are three main types of poultry farming in the Philippines: intensive commercial layer production, backyard chicken raising, and cage-free growing. In each type of farming, chickens are raised in large cages or barns with access to food and water, but they’re not given space to move around. 

Smallholder chicken farmers produce an average of 1.5 million birds per hectare, while large-scale producers have an average flock size of more than 500,000 birds per hectare. The main types of birds raised are layer hens (for eggs), broilers (for meat), and turkeys (for their feathers).

Select the right breed of chicken for your operation. There are many varieties of chickens available in the Philippines, but the most common are Muscovy, White Leghorn, Rhode Island Red, Golden Comet, red junglefowl, Araucanas, Plymouth Rock, Light Sussex, and Australorp chickens. Commercial growers prefer heavier breeds because they lay more eggs and require less care than lighter breeds.

Poultry farming in the Philippines is largely concentrated in Luzon, Visayas, and Mindanao. According to the National Chicken Council (NCC), Luzon dominates chicken production with over two-thirds (67%) of total national output. In second place is the Visayas with 17% output, followed by Mindanao with 10%.

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Poultry farming in the Philippines is a growing industry as the country seeks to become self-sufficient in poultry food. The main factors that promote poultry farming are the high demand for eggs and meat and land availability and feed availability.

To produce egg-laying hens, farmers need to provide them with a range of feed. Common feeds used for poultry include corn, wheat, soybean meal, rice bran, and cottonseed meal. For broilers, farmers use a mix of grains, including corn, wheat, soybean meal, rice bran, and cottonseed meal.

To ensure chickens get the right amount of feed at all times, farmers use an automatic feeder or pellet dispenser. These systems will dispense a set amount of feed every time a chicken eats or drinks from its water bowl.

• There are several things you need to consider if you want to start a poultry egg farm in the Philippines. The first is land availability – you need at least an acre per thousand birds. You will want to get approval from the government to operate your farm, as well as obtain appropriate permits and licenses.
• Once you have all the necessary approvals, you must set up your farm infrastructure. This includes housing for your birds, feed mills, waste management facilities, and more. You will then need to invest in adequate equipment, including incubators and hatcheries.
• Another factor to consider when starting a poultry egg farm in the Philippines is market demand – know what type of eggs people are currently buying and supply them accordingly. 
• Backyard chicken farming in the Philippines has become a popular option for those who want to raise chickens without having to deal with the large amount of space necessary on traditional poultry farms. Chickens can be kept in small enclosures that are easy to maintain and provide plenty of fresh eggs and meat for those who enjoy eating bird meat.
• Backyard chicken farming in the Philippines has several advantages over traditional poultry farming. Firstly, it is much less expensive to set up and operate than traditional poultry farms. Second, chickens can be kept in much smaller spaces which makes them easier to manage and provides more opportunities for people who want to raise chickens as pets or for their contribution to the food chain. Finally, backyard chicken farming allows people to interact directly with their chickens, creating a close bond that can result in better chicken care.

Many costs are associated with starting a poultry farm business in the Philippines. The most important cost is the initial investment. Poultry farming requires significant financial resources so start-up costs can be high. Other costs include feed and water, housing, equipment, and veterinary care.

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The Philippines has a long history of poultry farming, and it is still one of the most important agricultural sectors in the country. The regulations for poultry farming in the Philippines are complex and vary depending on the region. However, there are some general rules that all poultry farmers must follow.

Some of the most important regulations for poultry farming in the Philippines include the following:

• All chickens, ducks, geese, quails, pheasants, and other poultry must have clean water and a food supply free from harmful chemicals or pollutants.
• All livestock must be properly vaccinated against diseases such as avian Influenza A(H7N9), African swine fever (ASF), Newcastle disease virus (NDV), and human nasopharyngeal carcinoma viruses (HPV).
• Poultry farms must have a Proper Veterinary Services Plan to deal with emergencies. This includes having a veterinary doctor on staff who can treat sick animals and deal with any preventable outbreaks of diseases.

The Philippine Poultry Authority (PPA) regulates poultry farming in the country. The PPA sets minimum standards for chicken breeds, housing conditions, feed specifications, veterinary care, and labor conditions for poultry farmers. Additionally, the PPA establishes maximum weight limits for different types of animals and their by-products.

The main sources of financing for poultry farming in the Philippines are loans from commercial banks and development finance institutions (DFIs). Loans from commercial banks are usually available in soft loans or lines of credit, while DFI loans are typically in the form of concessional loans or investment facilities. In addition, the government also provides subsidies on inputs such as feed and water, which helps to make poultry farming a more economically viable option.

• It can be categorized into avian influenza (AI), Newcastle disease, leptospirosis, psittacosis, epizootics of Newcastle disease virus, coccidiosis, calcinosis, nematodes, and phlebotomy. Many chicken houses in the Philippines keep large chicken flocks for meat or eggs. As a result, chickens are kept in crowded conditions with limited space to move around. There is also a high concentration of human feces and other pollutants in the air, which can contribute to the spread of diseases.
• Newcastle disease is a highly contagious viral infection that affects poultry worldwide. The main pathogen responsible for Newcastle disease is the Newcastle Disease Virus (NDV). This virus causes severe respiratory illness in poultry, including chickens, turkeys, ducks, and geese. Newcastle disease can be fatal if not treated quickly with antibiotics. Vaccines are available to protect birds against Newcastle disease, but they are not 100% effective, so it is important to take appropriate precautions such as cleaning feeders and water.
• Poultry farming is a major contributor to the country’s economy, with poultry products accounting for about one-third of total agricultural exports. The Philippines ranks fourth in poultry production worldwide, with about 25 million birds comprising the national flock. However, several diseases and pests can affect poultry in the Philippines.
• One common disease is avian influenza (AI), which can be fatal to chickens and other poultry if not treated quickly. AI outbreaks can be caused by different virus strains and spread through infected bird droppings or fluids or contact with feathers, blood, or other body fluids. Prevention involves preventing exposure to live viruses by practicing good hygiene, using effective respiratory protection when handling infected birds, and euthanizing sick or dead animals immediately.
• Another common disease is Newcastle disease (ND), which affects chickens, geese, and ducks. ND is caused by a hemolytic Streptococcus bovis strain that causes severe dehydration and kidney failure in birds. It is most commonly spread through contact with diseased animal faeces or water contaminated with these droppings. Infected birds usually show signs of fever, weakness, and weight loss within three days after exposure to the pathogen. Treatment focuses on treating dehydration and managing infection outbreaks with antibiotics. 

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Poultry farming is a profitable business in the Philippines. However, given the right conditions and management, this type of agriculture can be very successful. The main factor that determines profitability is production cost. Chickens are relatively cheap to maintain, so operating costs, including feed, water, and electricity, are low compared to other livestock breeds. As a result, even small farmers can get into poultry production without investing a lot of money upfront.

Poultry farming is profitable in the Philippines, provided you have the right conditions and management. If you’re interested in getting started with this type of agriculture, consult an expert first to get guidance on how best to go about it.

Good husbandry practices for Philippines poultry farmers

To produce quality poultry products, good husbandry practices need to be followed. Here are some key tips for Philippine poultry farmers:

Good quality feeds, and supplements are essential for healthy poultry production. Choose feed appropriate for the breed of the raised bird, and make sure to supplement with minerals, vitamins, and other nutrients necessary for optimum health.

Chickens require clean surroundings to avoid respiratory infections and other problems. Ensure all litter boxes are cleaned regularly and any areas where birds roost or eat. Waterfowl should be kept wet but not submerged at all times, so they don’t get fungus infections on their heads from standing in water too long. Prevention is always better than treatment.

Too many animals in a poultry barn can lead to disease and poor meat production. It is recommended that farms keep the population of chickens below 10,000 per hectare (2 acres). Larger flocks can often be managed by rotating different farm areas each week so the birds can interact with various enrichment materials such as fresh grass, straw piles, or wood chips. Providing fresh food and water sources will also help regulate animal numbers.

Raising poultry in the Philippines is a great way to provide fresh, healthy food for your family. Here are some tips on how to raise poultry in the Philippines:

• Start by acquiring a good flock of chickens or turkeys. 
• Feed them a well-balanced diet of greens, insects, and pellets. Chickens need about 20 pounds of feed per year divided into four meals, plus water.
• Keep their coop clean and dry, and provide shelter from the sun and rain. There is enough room for the birds to move around and perch.
• Be vaccinated against diseases such as Newcastle disease (a highly contagious virus that can kill chicks) and avian influenza (a highly contagious respiratory virus).

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• Poultry farming in the Philippines faces several challenges, including infestations by avian malaria and Newcastle disease, high feed costs due to a lack of stable markets for poultry products, and competition from crops such as rice that provide more immediate returns for investors. 
• For example, chicken production requires large amounts of land, which may not be available in all areas of the country. Additionally, some farmers lack an understanding of modern poultry farming techniques and may struggle to care for their birds properly. However, with good planning and effort on behalf of both farmers and investors, poultry farming in the Philippines can be very successful.
• The disease is a common problem in poultry farming, with Newcastle disease and avian influenza being the most common. Poultry farmers need to be on the lookout for these diseases and take appropriate measures to prevent them from spreading, such as disinfecting equipment. Poor nutrition is another common problem in poultry farming. Chickens, for example, are often fed low-quality feed, which can result in poor growth and health problems. 
• The Philippines has a long coastline and extensive inland areas, making it an ideal place to raise poultry. However, there are some challenges that poultry farmers in the Philippines face. For example, there is a lack of water resources, which can limit how much chicken farmers can produce per unit of land.

The Philippines has a well-developed system of poultry production, with producers specializing in different types of birds. Several major processing plants export chicken products to countries around the world. The country is currently developing new technologies that will make it even more competitive in the global market.

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A Beginner’s Guide to Starting a Poultry Business in the Philippines

The poultry industry plays a crucial role in the Philippines’ economy, providing a significant source of livelihood and food for its citizens. Demand for poultry products has steadily grown nationwide, providing entrepreneurs with an attractive opportunity to enter this sector.

Starting a poultry business provides many advantages, from low startup costs and fast returns on investment to scaleability. With the proper knowledge and strategies, starting a poultry business in the Philippines can be a profitable and satisfying venture. We will assist beginner poultry entrepreneurs on how to start a poultry enterprise, from understanding farming to managing and marketing products. This article provides basic steps to starting a poultry business in the Philippines.

Table of Contents

Understanding poultry farming, what is a poultry farm.

If you are considering starting a poultry farming business in the Philippines, it is essential to understand what exactly poultry farming entails. Poultry farming involves breeding, raising, and managing domesticated birds such as chickens, ducks, turkeys and geese for their meat, eggs and feathers.

Poultry farming is a complex industry requiring knowledge in areas like animal husbandry, nutrition, biosecurity and disease control. For its success, poultry farming demands careful planning, effective management and attention to every detail.

Philippine poultry farming has become an extremely profitable agricultural enterprise due to the high demand for poultry products within the nation’s economy, creating employment opportunities and income sources for many Filipinos.

Different Types of Poultry Farming

There are different types of poultry farming in the Philippines that you can start. Here are a few:

Free-range Farming

Free-range farming refers to raising birds in natural environments where they can roam freely and look for food on their own. This technique is popular among small-scale farmers and is known for producing top-quality meat and eggs.

Organic Farming

Organic farming is a form of farming that uses natural and organic methods to produce high-quality poultry products. Organic farmers generally avoid synthetic pesticides, antibiotics and genetically modified feeds to produce these high-demand items for sale to health-conscious customers.

Commercial Farming

Commercial farming refers to intensive production systems designed to maximize output and profit, using highly controlled environments and state-of-the-art equipment to achieve high productivity levels. Large-scale poultry companies commonly utilize this approach.

Backyard Farming

Backyard farming is the practice of conducting small-scale poultry farming within residential environments. This form of agriculture is common in rural regions and allows families to produce meat and eggs for personal consumption or sale at local markets.

Specialty Farming

Specialty farming is the practice of raising poultry tailored explicitly for specific markets, such as heritage breeds, game birds or quail. Such specialty poultry products often command higher prices due to their distinct taste and rarity.

Key Factors to Consider Before Starting a Poultry Farm

Before starting a poultry farm, there are several key factors to consider:

Type of Poultry Farming

First, determine which form of poultry farming best matches your goals, budget, and resources. Consider the types mentioned above of poultry farming as part of this decision-making process.

Location of the Poultry Farm

When selecting a site for poultry farming, consider the availability of land and water supplies and accessibility to markets and suppliers. Make sure it suits the farm’s purpose and is accessible to your target market.

Size of the Poultry Farm

Determine the size, type, and number of birds you can comfortably raise on your farm. Consider factors like space, labor costs, and resources when selecting the size of your farm.

Cost of Inputs

Calculate the costs associated with feed, equipment and labor as well as any necessary inputs such as vaccines or medicines before setting the price for your poultry products. Be sure to consider production costs when setting prices.

Legal Requirements

Become familiarised with the legal requirements for setting up and operating a poultry farm in the Philippines. Obtain any necessary permits and licenses, and adhere to government regulations regarding biosecurity, animal welfare, and environmental protection.

Market Demand

Assess the demand for poultry products in your target market and the potential profitability. Conduct market research to ascertain consumer preferences, trends and competition.

Before beginning a poultry farm in the Philippines, you can make informed decisions and increase the chance of success in this industry by considering these key elements.

Starting a Poultry Farm in the Philippines

Once you understand the basics of poultry farming and have carefully considered all key considerations, it’s time to start planning your farm. Here, we provide a step-by-step guide to establishing one in the Philippines.

Step 1: Attend Training and Seminars on Poultry Farming

Before establishing a poultry farm in the Philippines, it is crucial to acquire knowledge and expertise on raising healthy birds while managing a successful poultry farm. Therefore, attend training or seminar on poultry farming for expert insight on breeds, housing options, feeding needs, disease prevention techniques and management practices, which will enable you to make more informed decisions when starting and running a successful operation. However, if you have enough knowledge about poultry farming, you can skip this step and move on to the next one.

Step 2: Choose a Suitable Location for the Poultry Farm

Consider factors such as availability of land, accessibility, water supply, and environmental conditions when locating your poultry farm. It must also be accessible to target markets.

Step 3: Obtain Necessary Permits and Licenses

Before establishing a poultry farm, all necessary permits and licenses from government agencies must be secured. This may include the following.

• Business Registration – To ensure the legality and legitimacy of your poultry business, registration with either the Department of Trade and Industry (DTI) or the Securities and Exchange Commission (SEC) should occur as soon as possible.
• Mayor’s Permit / Sanitary Permit – To comply with local health and safety regulations, and your poultry farm requires a permit from its local government unit (LGU). A Mayor’s Permit or Sanitary Permit from your LGU should ensure compliance.
• Barangay Clearance – You should obtain a Barangay Clearance from the barangay where your poultry farm is situated to ensure compliance with local laws and regulations. This document ensures your business complies with them.
• Tax Identification Number, SSS, Pagibig, Philhealth for Hiring Employees – When Hiring Employees for your poultry farm, registering it with the Bureau of Internal Revenue and providing employees with Social Security System benefits is mandatory. Therefore, you should obtain your Tax Identification Number from them before beginning operations to comply with government requirements while also offering benefits to employees.
• Permit for Construction – Before starting construction on your poultry farm, obtaining a building permit from the LGU (local government unit) where your poultry farm is situated is important in ensuring its construction complies with building code standards.
• Environmental Clearance – To operate legally and sustainably, poultry farms require an Environmental Compliance Certificate from the Department of Environment and Natural Resources (DENR). This document verifies that your operation does not compromise environmental laws and regulations.
• Animal Health Certification – To maintain compliance with animal health standards and avoid disease outbreaks and pest infestation, poultry farmers need a Veterinary Health Certificate from the Bureau of Animal Industry (BAI). This document verifies that their farm is free from parasites, disease, and pests and meets health standards for poultry farming operations

Noting the specific requirements and procedures of obtaining permits and licenses vary based on your location and the size of your poultry farm, it’s advisable to contact any relevant government agencies in your area to ensure you comply with all regulations.

Step 4: Identify Target Markets and Customers

Determine your target markets and customers and demand for poultry products, then conduct market research to ascertain consumer preferences, trends, and competition.

Step 5: Determine the Type and Size of Your Poultry Farm

Determine the type of poultry farming that best matches your goals, resources and budget. Consider factors like space requirements, labor requirements and available resources when establishing the size and scope of your farm.

Step 6: Purchase Necessary Equipment and Supplies

Get all the equipment and supplies needed for a poultry farm, such as housing, feeding and watering systems, incubators and vaccines.

Step 7: Hire Employees (if necessary)

As part of managing a poultry farm successfully, hiring employees such as farmhands, veterinarians, and administrative staff may prove essential.

Starting a poultry farm business in the Philippines can be profitable and fulfilling, provided you follow these steps and exert enough work and effort into it. By following them and investing your best effort into them, your chances of success in this field can increase substantially.

Managing a Poultry Farm in the Philippines

Once your poultry farm has been established, effective management is crucial to its success. Here are some best practices for poultry farming in the Philippines:

Raising Healthy Birds

Healthy birds are vital to running an effective poultry farm. Please make sure they’re free from disease and parasites, access clean water sources, and are properly ventilated.

Feed and Nutrition Management

Proper nutrition is crucial to your birds’ growth and well-being, so ensure they receive an appropriately balanced diet, including all essential nutrients.

Disease Prevention and Control

To ensure the success of your poultry farm, biosecurity measures should be implemented to thwart disease transmission and entry.

Flies Control Methods for Poultry Farms

Flies are a severe nuisance on poultry farms, so effective fly control methods such as using fly traps, maintaining proper sanitation practices, and keeping surrounding areas free of debris are necessary to combat their presence.

Implementing these best practices will ensure your poultry farm runs efficiently and your birds remain healthy and productive.

Costs of Starting a Poultry Farm in the Philippines

Starting a poultry farm involves a significant investment, so all expenses associated with setting one up in the Philippines must be clearly understood. Here is an outline of the costs involved with starting one:

Equipment costs will depend on the size and type of poultry farm you run, such as incubators, brooders, feeders, waterers and nest boxes that will be needed.

The cost of land can depend on its location and size and any special considerations such as drainage. When selecting your plot of land, it must be easily accessible, with good drainage that does not lead to pollution issues, as this will ultimately be less costly overall.

The labor cost will depend on how many employees you need. For example, you will require workers for cleaning, feeding and monitoring the health of your birds.

Apart from equipment, land and labor expenses, it would be best to consider the expenses related to securing all necessary permits and licenses. While processing costs for such documents may differ depending on your local government unit’s regulations, here are some of the more frequently required licenses and their estimated costs:

• Barangay: ₱200
• City/Municipality: ₱530
• Regional: ₱1,030
• National: ₱2,030
• Mayor’s Permit / Sanitary Permit – around PHP 500 to PHP 5,000
• Tax Identification Number (TIN), Social Security System (SSS), Pag-IBIG, and PhilHealth for hiring employees – varies depending on the number of employees and salary bracket

To save money when starting up a poultry farm, here are a few essential tips:

• Start Small  – To minimize initial startup costs and expand gradually as your business develops, begin with only a handful of birds and gradually add more over time. 
• Purchase Used Equipment  – Consider purchasing used equipment instead of new ones to save money.
• Negotiate Prices  – When purchasing supplies and equipment, negotiate prices with suppliers for the best deals.

By carefully planning and budgeting, you can minimize the costs of starting a poultry farm and ensure the long-term profitability of your business.

Marketing Your Poultry Products

Once your poultry farm has been established and your products produced, the next step should be marketing them. Here are some essential steps:

Identifying Potential Buyers

To effectively target your market and understand their needs and preferences. Your target buyers could include supermarkets, wet markets, restaurants, hotels or households as potential clients.

Creating a Brand Identity for Your Poultry Business

When creating a brand identity for your poultry business, create a name, logo and tagline that accurately represent its products – this helps your business stand out and establishes brand recognition.

Setting Prices for Your Products

When setting prices for poultry products, consider production costs, market demand and competitors’ prices. Then, be sure to set reasonable and profitable prices.

Developing Marketing Strategies to Promote Your Poultry Products

To reach your target market, employ various strategies like social media, advertising and promotions, as well as participating in trade shows and events to showcase your products and network with potential buyers.

Marketing is an integral component of business, and it’s crucial that businesses continually assess and adapt their strategies to remain competitive in the marketplace.

Starting a poultry business in the Philippines can be highly profitable if done right. As noted in this beginner’s guide, there are various key considerations when starting a poultry farm, including attending training and seminars, obtaining necessary licenses and permits and identifying target markets and customers.

Managing a farm is crucial to raising healthy birds, avoiding disease outbreaks and controlling flies. Furthermore, an effective marketing plan will allow your products to gain more exposure while establishing brand recognition within your business.

Establishing a poultry farm may come with associated expenses, but you can save money through smart investments, government programs, and subsidies. With careful planning and hard work, new entrepreneurs can enter this thriving industry in the Philippines and reap its many rewards.

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Poultry Farming in the Philippines and How to Get Started 

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Poultry farming is the practice of raising domesticated birds, such as chickens, ducks, and turkeys, for meat or egg production. This agricultural venture offers a low entry barrier and quick returns on investment, making it an attractive option for entrepreneurs and business owners in the Philippines.

Let’s explore the ins and outs of starting and managing a successful poultry farm.

Broiler Production

Layer farming, breeder farming, dual-purpose poultry farming, growth rate and size, egg production and quality, adaptability to climate, temperament and ease of management, market preferences, housing design and layout, flooring and bedding materials, feeding and watering systems, waste management, security and predator control, additional infrastructure, commercial poultry feeds, feeding frequency and techniques, water supply, supplemental feeding, feed storage and handling, 5. health and disease management, 6. marketing and sales, 7. legal requirements and licensing, key takeaways, 1. choosing your poultry niche.

Selecting the right poultry niche is a crucial first step in starting a successful poultry farm. It is essential to align your niche with your interests, available resources, and market demand. In this section, we will explore several common poultry niches and the key considerations for each.

Broiler production involves raising chickens specifically for meat consumption. This niche offers a relatively short production cycle, typically around six to eight weeks, allowing for quick returns on investment.

Key considerations for broiler production:

• Fast-growing breeds: Choose breeds that are known for their rapid growth and good feed conversion ratios, such as Cobb500, Ross 308, and Arbor Acres.
• Temperature control: Maintain a consistent and comfortable temperature in the housing to promote optimal growth and minimize stress.
• Market demand: Research local market preferences for fresh or processed chicken, as well as any cultural or religious factors that may influence consumption patterns.

Layer farming focuses on raising hens for egg production. This niche requires a longer-term investment, as hens typically begin laying eggs at around 18 to 20 weeks of age and can continue for up to two years.

Key considerations for layer farming:

• Egg-laying breeds: Select breeds known for their high egg production and quality, such as White Leghorn, Rhode Island Red, and Isa Brown.
• Lighting management: Ensure proper lighting in the housing to stimulate egg production and maintain a consistent laying schedule.
• Egg handling and storage: Implement protocols for the collection, cleaning, and storage of eggs to ensure optimal quality and minimize breakage.

Breeder farming involves producing chicks for sale to other poultry farmers, either for broiler production or layer farming. This niche requires specialized knowledge of poultry genetics and breeding techniques.

Key considerations for breeder farming:

• Breeding stock: Choose high-quality, healthy birds with desirable traits for your breeding stock, such as Plymouth Rock, Sussex, or Orpington.
• Breeding techniques: Learn about artificial insemination and natural mating methods, as well as proper incubation and hatching techniques.
• Chick handling: Develop protocols for the care and management of newly hatched chicks, including temperature control, feeding, and disease prevention.

Dual-purpose poultry farming involves raising breeds that are suitable for both meat and egg production. This niche allows for diversified income streams and may appeal to small-scale or backyard farmers.

Key considerations for dual-purpose poultry farming:

• Versatile breeds: Choose breeds that perform well in both meat and egg production, such as Rhode Island Red, Sussex, and Plymouth Rock.
• Production management: Develop a plan for managing the different production cycles, including broiler production, egg-laying, and replacement stock.
• Marketing strategy: Create a marketing plan that addresses both meat and egg sales, targeting various customer segments and distribution channels.

Each niche has its unique requirements and considerations, so research your chosen area thoroughly to determine the best approach.

2. Poultry Breed Selection

Choosing the right breed for your poultry farm is essential for maximizing productivity and meeting market demands. Poultry breeds vary in terms of growth rate, size, egg production, and adaptability to the local climate. In this section, we will delve deeper into the factors to consider when selecting poultry breeds for your farm and provide recommendations for popular breeds in the Philippines.

The growth rate and size of your poultry are crucial factors that influence your farm’s profitability . Fast-growing breeds with good feed conversion ratios are ideal for broiler production, while larger birds are often preferred for meat consumption.

Some popular breeds for broiler production in the Philippines include:

• Cobb500: Known for rapid growth, excellent feed conversion, and uniform carcass size.
• Ross 308: Recognized for its fast growth rate, high meat yield, and adaptability to various climates.
• Arbor Acres: Valued for its efficient feed conversion, consistent growth, and high-quality meat.

For layer farming, selecting breeds with high egg production rates and good egg quality is essential. Egg quality refers to factors such as shell strength, yolk color, and size, which can impact consumer preferences and marketability.

Some popular breeds for layer farming in the Philippines include:

• White Leghorn: A highly productive layer that produces large white eggs, known for its adaptability and low feed consumption.
• Rhode Island Red: A dual-purpose breed that lays medium to large brown eggs, appreciated for its hardiness and ability to adapt to various environments.
• Isa Brown: A prolific layer of large brown eggs, recognized for its friendly temperament and suitability for both commercial and backyard farming.

Poultry breeds should be able to thrive in the local climate and withstand temperature fluctuations, humidity, and disease prevalence. Research breeds that are known to perform well in the Philippines and consult with local agricultural agencies or experienced poultry farmers for recommendations.

Some poultry breeds are more docile and easy to manage than others. If you are new to poultry farming or have limited resources, consider selecting breeds with calm temperaments that are less likely to exhibit aggressive behavior or escape attempts.

Research local market preferences for specific poultry breeds, meat quality, and egg characteristics. Aligning your breed selection with consumer preferences can help improve the marketability of your products and increase profitability.

Consult local agricultural agencies and other poultry farmers for recommendations on the best breeds for your farm.

3. Housing and Infrastructure

Designing and building appropriate housing and infrastructure for your poultry farm is crucial for maintaining the health, well-being, and productivity of your birds. In this section, we will discuss essential factors to consider when planning your poultry housing, as well as additional infrastructure requirements for a successful poultry farm in the Philippines.

Consider the following aspects when designing your poultry housing:

• Ventilation: Good ventilation is essential for maintaining a comfortable temperature, reducing humidity, and minimizing the risk of disease. Use natural or mechanical ventilation systems, such as ridge vents, exhaust fans, or wind-driven turbines, to ensure proper airflow.
• Lighting: Provide sufficient natural or artificial light to promote optimal growth, egg production, and overall bird health. Ensure consistent lighting schedules and consider using timers for automated lighting control.
• Space: Allocate enough space per bird to avoid overcrowding, which can lead to stress, disease, and reduced productivity. Recommended space allowances vary depending on the poultry breed, age, and production purpose (broilers, layers, or breeders).

The choice of flooring and bedding materials can greatly impact bird comfort, cleanliness, and disease prevention. Common options include:

• Concrete or earthen floors: Durable and easy to clean, these options are suitable for larger-scale poultry farms. Earthen floors should be well-drained to prevent standing water.
• Bedding materials: Provide a layer of bedding material, such as rice hulls, wood shavings, or sawdust, to absorb moisture and droppings. Regularly clean and replace bedding to maintain a sanitary environment.

Efficient feeding and watering systems are essential for the smooth operation of your poultry farm. Consider the following options:

• Automatic feeders: These systems can save labor and reduce feed wastage by providing a consistent supply of feed to your birds.
• Nipple drinkers: These watering systems help maintain clean water supplies and reduce the risk of waterborne diseases.

Proper waste management is crucial for maintaining a clean and sanitary environment for your poultry. Implement a waste management plan that includes:

• Regular cleaning and removal of bedding and droppings
• Composting or disposal of waste materials in accordance with local regulations
• Fly and pest control measures to minimize the spread of disease

Protect your birds from theft and predators by implementing security measures such as:

• Fencing or perimeter walls around your poultry farm
• Secure doors and windows on your poultry housing
• Predator deterrents, such as motion-activated lights or noise-makers

Depending on your chosen niche and the size of your poultry farm, you may require additional infrastructure, such as:

• Egg collection and storage facilities for layer farms
• Processing facilities for broiler farms
• Incubators and brooders for breeder farms

4. Nutrition and Feeding

Providing proper nutrition is essential for the growth, health, and productivity of your poultry. A balanced diet ensures that your birds receive the necessary nutrients, such as proteins, carbohydrates, fats, vitamins, and minerals, for optimal performance. In this section, we will discuss the key factors to consider when planning the nutrition and feeding regimen for your poultry farm in the Philippines.

Commercially available poultry feeds are formulated to meet the nutritional requirements of your birds at different stages of their life cycle. These feeds are typically available in three categories:

• Starter feed: For young chicks, providing high protein content for rapid growth and development.
• Grower feed: For adolescent birds, with a balanced protein and energy content to support continued growth.
• Layer or finisher feed: For egg-laying hens or birds nearing market weight, containing the necessary nutrients for egg production or final weight gain.

Consult with feed suppliers, veterinarians, or poultry nutritionists to select the best feed for your birds and adjust the feed regimen as needed based on their age, weight, and production purpose.

Determine the appropriate feeding frequency and techniques for your poultry farm. Factors to consider include:

• Age of birds: Young chicks require more frequent feeding than older birds to support rapid growth.
• Feed access: Provide consistent access to feed, either through continuous feeding systems or scheduled feeding times.
• Feed wastage: Minimize feed wastage by using appropriate feeders and adjusting feeding schedules as needed.

Clean and abundant water supply is vital for the health and productivity of your poultry. Ensure a constant supply of fresh water by using appropriate watering systems, such as nipple drinkers or bell drinkers, and regularly monitor and clean the water supply to prevent contamination and disease.

While commercial feeds typically provide a balanced diet for your poultry, you can also supplement their diet with additional ingredients to enhance their health and productivity. Consider adding:

• Greens: Leafy vegetables, such as malunggay or kangkong, can provide additional vitamins and minerals.
• Fruits: Fruits like banana or papaya can be a source of natural sugars and vitamins.
• Grains: Rice, corn, or wheat can offer additional carbohydrates and energy.

Consult a veterinarian or poultry nutritionist to determine the best supplemental feeding regimen for your flock.

Proper feed storage and handling are essential for maintaining the nutritional quality of your poultry feed. Store feed in a cool, dry, and well-ventilated area, away from direct sunlight and moisture. Monitor feed inventory to ensure freshness and minimize spoilage.

By providing a balanced diet, appropriate feeding frequency and techniques, a clean water supply, and proper feed storage and handling, you can optimize the nutrition and health of your poultry farm in the Philippines. This, in turn, will contribute to higher productivity and profitability for your farm.

Maintaining the health of your birds is vital to the success of your poultry farm. Implement the following measures to minimize the risk of disease and illness:

• Vaccination: Administer appropriate vaccines to protect your birds from common diseases.
• Biosecurity: Establish strict hygiene protocols to prevent the introduction and spread of pathogens.
• Regular health checks: Monitor your flock for signs of illness and consult a veterinarian if necessary.

Develop a marketing strategy to sell your poultry products to your target audience. Common marketing channels for poultry farmers in the Philippines include:

• Local markets: Sell your products directly to consumers at local markets and bazaars.
• Restaurants and hotels: Establish relationships with chefs and food service providers to supply fresh poultry products.
• Retailers: Partner with supermarkets and specialty stores to offer your products to a wider audience.

Familiarize yourself with the legal requirements and licensing procedures for poultry farming in the Philippines. Consult local authorities to obtain the necessary permits and ensure your farm complies with relevant regulations.

Poultry farming is a promising and profitable venture for entrepreneurs and business owners in the Philippines. By selecting an appropriate niche, choosing suitable breeds, providing proper housing and nutrition, maintaining flock health, and developing a strong marketing strategy, you can establish a thriving poultry farm.

Ready to embark on your poultry farming journey? Start by creating a detailed business plan, securing necessary permits, and connecting with local agricultural resources to pave the way for a successful venture.

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How To Start An Egg Business Philippines

Have you always wanted to know how to start an egg business in the Philippines?  Lots of people do not understand that there is a massive business opportunity in connecting egg buyers and egg sellers. If you’re thinking of something to invest your money in, an egg business is one of the best businesses in the Philippines and is a great opportunity to delve into.

As an egg supplier business, you may want to buy eggs in bulk so you can also sell the same in bulk to retailers or wholesalers directly. In this guide, you will learn more about how to succeed in this venture.

Table of Contents

How to Start an Egg Business in the Philippines

Research the market.

Do thorough market research about the demand for eggs in your local market and find out the requirements that are essential to start the business.

The demand of the egg business may vary according to the location. To do this, you may survey your local market and list down the leading buyers of eggs in the nearest city or town. Some examples would be a hotel, restaurant, carinderia , school, bakery, sari-sari stores, grocery stores , cafeteria, or a church.

Understand the Supply and Demand

According to the Philippine Statistics Authority , our country’s chicken production and egg situation should expand in 2022.

As an egg dealer, there should be a healthy exchange of supply and demand, and understanding the dynamics between these two is crucial. One thing to keep in mind is to have a good source of egg supply. But the fact is, not every poultry business produces such quality eggs.

The quality of eggs is essential to how quickly they are sold or disposed of. Thankfully, there are certain reputable poultry farms in the Philippines that produce quality eggs and these should be on top of your prioritized list for suppliers .

On the other hand, the demand is as important as the supply since there has to be a ready market for your eggs. You may choose to serve or work with retailers or you may prefer to supply to end-users (consumers).

Having multiple distribution chains will impact your business positively simply because these channels are through which your egg supply business grows. The more demand for eggs, the bigger are your profits and capacity. The same applies to supply.

Know your Competitors

It is crucial to find out about the different competitors in your barangay or city and know about their operational strategies and techniques. If there is massive market competition in your chosen area, then it is advised to look for any other appropriate location to start your business .

When finding a good area to sell, you may find a place in a range that has some decent population and human movement as well as markets where you can offer a genuine supply of eggs. As long as you find a few decent client connections backed up with a good location that has exposure to the crowd, you may have an endless list of opportunities to choose from.

Likewise, if you are mobile, you can supply eggs to shops more distant than yours and have potential markets targeting bakers who come in to buy huge quantities, as well as retailers and semi-wholesalers.

Find a large and dependable farm

Emphasis on the words LARGE and DEPENDABLE. This is because larger farms usually offer lower prices and having a track record of being dependable means they already have a good foundation in this business.

When sourcing for farms, look out for those that offer eggs at reasonable costs.

Other factors to consider would be the quality of eggs based on color and size, offered price, distance from the market, and also the method of transportation of the eggs.

Check out different poultry farms and make a comparison of their selling prices and the quality of products. You may want to keep the distance in consideration as a higher transportation cost can affect the profitability of the business.

Gather Your Capital

Although some farms may offer a certain amount of credit after you have been tested over time, nonetheless, you will still need to raise money and have your capital ready when starting an egg business in the Philippines.

Keep in mind that it is your capital that draws the farmer’s attention regardless of your abilities and it is your capital that helps determine the quantity and price of the trays of eggs.

Quantity is vital in an egg business and the more you purchase, the better the prices. You may decide on how many trays of eggs you want to start supplying based on how much funds you have accumulated and how large your potential market is.

Another thing worth noting is that farmers tend to give tests based on sales limit over a particular timeframe and your consistency. Ultimately, passing this test ensures that you will always have a reliable supply from that farm.

Look For Dependable Buyers/Retailers

One of the key successes on how to start an egg business in the Philippines is to create a list of reliable egg buyers, whether retailers or end-users (consumers). The number of eggs you can sell should influence how many eggs you buy from the farm. 

To ensure the smooth operations of your egg business, you have to get to know who your potential clients are first before putting up a shop as your retailers must be closer to your shop and not the supplier from where you get your eggs.

Means Of Transporting Eggs

Most egg businesses in the Philippines move their eggs from farms to the market or their warehouses/storehouses with the use of vans or trucks. If you do not own one, hired commercial vehicles can be used.

Aside from driving carefully and padding the vehicle, a proper and compact arrangement of egg trays is needed to limit the egg breakage.

Get A Warehouse/Outlet

In some cases, the demand for eggs fluctuates and you may end up buying more eggs than what is eventually sold. This is where the need for an egg storage facility arises. 

Site your egg business strategically as this will give your business the needed exposure. In addition, to ensure the smooth operations, understanding the principles of egg storage is a must in the construction of your outlet as well as the location that’s relative to the other shops and egg farms.

How much does it cost to start an egg business Philippines?

The Department of Agriculture has set a new suggested retail price (SRP) for basic commodities in Metro Manila. As of August 11, 2020, chicken eggs are set to be priced at Php 6.5 per piece . 

In the Philippines: 

• 1 case has 12 egg trays
• 1 tray has 30 pcs of eggs
• Buying 10 trays falls under the category of a semi-wholesaler
• Some farms offer free delivery for a minimum purchase of 10 trays
• Eggs are weighed through a standard egg machine to ensure the right sizing of the eggs
• Small trays range from Php131/tray to Php145/tray
• Medium trays range from Php160/tray to Php165/tray 
• Large Trays range from Php180/tray to Php190/tray

Your capital will be based on the capacity of how much you want to sell. The more bulks of an order you purchase, the bigger the discounts you get thus, the cheaper is the price per egg.

Wholesale Egg Suppliers Philippines

Whether you wish to be a retailer and sell eggs in your sari-sari store , or simply a buyer for your every day consumption, here are some verified egg suppliers to choose from:

• Sunny & Scramble Chicken & Egg Station at San Mateo, Rizal
• Masagana Farm at 3012 Limay Street, Tondo, City of Manila
• Mybenta.com for a list of dependable farms selling online

Is an Egg Business Profitable in the Philippines?

Egg business is a highly profitable idea but most people have not realized the immense investment benefits it brings.

Here are several reasons why starting an egg business in the Philippines can provide good profits:

• Selling eggs come with lots of investment benefits simply because eggs are consumed daily.
• Most farmers producing eggs on their farms do not have the time to market and reach out to retailers and consumers because of the demands of managing the farm. This burden is taken off by egg wholesalers and resellers who come into the farms to buy trays of eggs at a reduced price and sell to the market at a profit.
• Several industries such as baking and confectionery , and cosmetics have a high usage of eggs since it is an important part of their raw materials. 
• Eggs are well-known as one of the healthiest foods in the world. These are great sources of protein, rich in cholesterol, and can help reduce many health risks. These are also rich in vitamin A for good eyesight and chlorine for the production of molecules in the brain.
• Moreover, some advantages of egg distribution are the affordability for customers and the absence of any power supply or specialized tools for business continuity.

How To Promote Your Egg Business in the philippines

• Create an attractive logo and find killer ways to build your brand name and identity
• Offer home deliveries for free as this can be the best marketing strategy to attract more customers.
• Hire various skillful marketers and young talents to expand your egg business
• Find other ways to market your business without money needed
• Participate in food fairs and tiangges then introduce free samples.
• Be a wholesaler of hotels, restaurants, or bakeries and aim to get bulk orders.
• Provide free coupons to your suki or regular customers. 
• During lean times, you may want to consider doing a sales push and some advertising online or try putting up a sign near your warehouse.
• When sales are high, you have an option to stop accepting new customers for the timebeing and consider raising your prices.

Looking for a business plan? Filipino Wealth has created free downloadable business plan templates which you can use when starting an egg business in the Philippines.

Now that you know the essential steps on how to start an egg business in the Philippines, it is imperative to make decisions instantly, lightly, or with reckless abandon. After all, you are shaping the entire identity of your business as well as your future. 

 Like for any business venture, you can see it as a fun game but of course, you have to become savvy, do lots of research, and provide the best quality product and service you possibly can. Eventually, customers will come running to you and your business will boom.

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How to Start A Poultry Business in the Philippines

In properly raising chickens, the proper term for it is “chicken broiling production”. In many provinces around the Philippines, many choose to start their own poultry business at their backyards due to the size of their lands.

Not only that, but the business proves to be a profitable venture for anyone willing to invest in it with their capital. If you are one of those people interested, read on to find out what you need to know before you start a poultry business in the Philippines!

Required investment capital

Money needed in making a poultry business in the philippines.

A basic poultry farm would require you at least P100,000 to cover all the housing for the chickens, the broiling equipment, chicken feed, and operating expense. This should also include the medication and booster feed for the chicken that would make it raised for meat production.

Establishing a housing for the chickens

Although chickens are able keep their own temperature, they can only do so within a certain limit. It is your obligation to take care of them by providing housing that maintains their temperature. As much as possible, avoid building a broiler house that does not obstruct sunlight.

Chickens should be able to breathe in their space, a ventilation of at least 1 sq. ft. of floor space per chicken should be allowed. Proper air circulation can also be achieved by elevating the building at least 1.5 meters above the ground. This also enables easier fecal removal.

The housing should be able to well-guarded from predators such as rats, cats, and other birds. If you can, plant trees to provide shade during El Nino and as protection against typhoons.

Evaluating a location with proper criteria

As you may have guessed, a poultry farm should be residing outside urban / subdivisions. They mostly take place in open and wide plots of land that you can find in the provinces.

The poultry farm must be near ground and surface potable water at least 25 meters in radius. For larger housings, they should be away from developed areas – residential, commercial, industrial – at least 1,000 meters away. Smaller housings need only to be away at least 500 meters from specified areas.

Register your poultry farm to the designated authorities

Documentation needed to start a poultry business in the philippines.

Unlike other kinds of businesses, since you are dealing with food production, a strict guideline is implemented that you must adhere to avoid complications with governing bodies.

• Business Registration. Sole proprietorships must register to the Department of Trade and Industry (DTI) office in the province where the business is established. The business permit is valid for five years.
• Mayor’s Permit / Sanitary Permit. Same as before, but you have to go to the local government who have jurisdiction over the premises where the business is established. The validity is good for one year only.
• Barangay Clearance. The barangay office nearest to the business is where you can obtain a barangay clearance.
• Environmental Compliance Certificate. This can be obtained at the Department of Environment and Natural Resources (DENR), Quezon City.
• Tax Identification Number (TIN). Your TIN can be obtained from the Bureau of Internal Revenue (BIR) Office at Quezon City or any near BIR Office presiding your province.

Raising poultry

Your chicks should be bought from trusted sources (hatcheries or dealers). Inspect their places to know how they take care of poultry to assess whether or not they should be trusted. Healthy chicks have bright eyes, fluffy feathers, and all have a consistent shade of color to them.

For day-old chicks, heat is an important part of their growth. Always maintain a constant temperature and avoid sudden changes in temperature. As mentioned before ventilation is important, you must avoid overcrowding chicks as much as possible.

Diseases are prevented from spreading to your chickens by having proper sanitation and vaccination. Always remove any fecal matter to prevent chickens from coming into contact with them. Keep an eye on the chicks before turning for the night.

Matured chickens are called broilers when they are 45 to 60 days of age. They are given feed or water that is composed of anti-stress drugs and brought to another growing house.

Keep fighting the good fight!

Raising chickens is no easy task. Poultry business is one of the most challenging things one could do to obtain profit. However, following the guide above allows you to increase your success and getting one step closer to profitability! Farms require perseverance and determination, something that entrepreneurs are born with!

As long as you lock down on the key components – location, stock, health – you are sure to be on the path of the road to success! Many have gone with the same mindset as you have and have made millions from doing so, and it is your turn in doing so!

66 responses to “How to Start A Poultry Business in the Philippines”

I need a copy or some indormation on how to write good poultry business proposal. I will be very happy if any expert help me out on this . Thanks so much in advance by Pastor Vincent Kelo

I would like to know to start Small Poultry Business. Basic requirements and capital.

how much does it cost when opening poultry bussiness..

Can I have basic info on how to start a poultry business in Bicol. And as well as the following sources: 1. Capital 2. Trusted supplier of birds, Medicines and suppliers of feeds.

Your response would be highly appreciated.

How to start a small poultry business. Am in Cebu and if posible how much is a starting capiltAl. can you provide me basic information that help me succeed?

how to start the small poultry business? as well as the capital, how to start feeding.

hi, is it posible for me to acquire a business proposal for poultry farming? thank you for the help.

I want to know the requirements for contract growing poultry farm.

How much is for small poultry farm? For 2.000 chicken

Just want to ask for hello.on how to start a poultry business for our feasibility study..please.. anyone can help me?

How to start small poultry for eggs

Hi I have plan to start a poultry Broiler. I need supplier of Chicks and eguipment,and feedings Am from Casiguran Aurora.

My home place is in Bislig City and I have Fruit farm. I still have spare land for egg farm.

My question is, to whom should I contact buying these egg laying chicken, feeds, technology and consultation?

I want to start a small poultry business in Navalan,Tukuran,Ozamis But I dont have any idea on yhe best supplier there and how much capital do I need.

Hello! May I ask how to start a small poultry along sagay negros occidental, any particular chicks 🐣 supplier and even the needs. thanks

please furnish me a copy of any article on poultry raising

I want to know how much capital in order to start a poultry business, im from Agusan del Norte Butuan.

I Am interested in this kind of business. I am from Ilocos sur

Hi, kindly advice how much estimated Total amount we required for 1000 checks. Thanks

i WANT TO USE OUR VACANT 1 HECTARE LAND SINCE IT HAS NOT BEEN USE FOR A LONG TIME FOR I AM THE ONLY SON AND MY FIELD OF PROFESSION LIASON/SECRETARY. SINCE MY MOM JUST DIED THIS YEAR. I WANT TO TRY MAKING A LIVING BY USING OUR LAND WHICH IS BESIDE SEASIDE WITH MANGROVES AND THE LAND FOR FARM CHICKEN POULTRY. kINDLY PLEASE EMAIL ME A ARTICLE SUGGESTION AND WILLING INVESTORS. [email protected] . Mr. Rodrigo Go Candilada III. Barangay general luna toboso negros occidental.

All what have been said ere Essentials for running poultry but what you should know and is important is the cost of feed. It will takes almost 50% of grøss income. Think twice before you start.

The cost of feeds will eat 50% of your gross income. This is what you should know before you start.

I am planning to start a poultry bussiness. May pwede po ba kayong e recommend na supplier dto sa cagayan valley po..

Are you still.interested in putting up broiler farm. I am from Prime Agritech Corp, supplier of farm equipment and prefab construction.

I have plan to have chicken poultry

can i have the details of your company

How much the cost for opening this kind of business? Can you help. Thank you.

Hi a blessed day, I am working here in Dubai for almost 4 years. Reading this article motivates me more to pursue this kind of business. Hoping to receive more ideas & strategic plan from you.

Hi My name is Herman Form Negros Occidental We are selling our poultry farm ( Egg layering Business ) If you’re interested to expand your business in negros Occidental you can reach me at this number 09460520479.

Hellow…can i have a basic information on how to start a small poultry business..

Thank you..

Hellow, can i have some information on how to start small poultry business… Thank you..

I will need a help in writing proposal for poultry buisness

Taga bayugan 1 ko sir asa ta maka palit Og dekald white sir kanang ready to mangetlog na sir palit sana ko 200 piraso

Blessed day Sir, I am interested to start a Poultry Business in Pangasinan. I have one hectar of land with mango trees and 1 km away from houses and from the highway. Please advise me how to start, plan and build poultry housing. And, if you can recommend where I can get supply in Pangasinan. Interested investors are welcome. Thank you so much for your help and advise.

I have contracted house which can hold 3000 chickens but I don’t have capital to raise the project in kenya.can someone wish to fund me

is it okay to start from RTL chickens? and magkano po ang low cost budget and hihg cost budget? gusto ko po mag simula sa na ng RTL 200 chickens. salamat

What are the requirements for poultry business? Info about supplier of birds Medicine Supplier of feeds Market

Hello Team,

Want to have a small poultry farm business in General Santos city.(Pacquio place)Give me more Infos. Thank you.

How can foreigner starts such business. I am most interested in the legal process of implementation. Waht Documentation is required for Foreigners, How to register?

Hi may alam o meron ba kayong marefer na Company regarding s RTL na sila na nagsusupply lahat rtl,cages,feeds,meds,etc.. at sila na kukuha ng itlog Porsyentohan nalang sa kita. Building, Equipment, Labor, Maintenace lang yong sa may-ari ng Farm?

Hi..good day. We are interested with chicken business yet we dont know how to start. Any idea about the distributor of chickens and other related needs of the business

May i know for any reputable DOC supplier in davao city or nearby city…

Can anyone help me on how to outsource chicks and how to do it

Hi good day, I am planning to start a small poultry farm in my province in Davao De Oro province, could you please let me the know procedure.

Iam interested in poultry production but my problem s the market. Can u assist me?

Hello everyone. I would like to share my knowledge in poultry(broiler)farm management. It is also my long term goal to start my own Poultry farm business, but I still don’t have enough funds for it. I’ve been handling several farms here in Davao and General Santos city. If you are interested in financing this business, then we can be partners. You provide the finances and I’ll manage the farm and deliver best results. For more details, Contact me through email: [email protected] Or 09505238587. Thank you

Javier. I know how to get market. We just need to tie up to the specific companies and they will be the one who will be buying your harvestable chickens.

I’m looking for someone who can make money from those who raise chickens or raise eggs to become chicks for my 200 sqm lot in cavite trece farmland area, I hope someone is interested in taking care of me in my 200 sqm lot that will give me income in in the percentage of raising chickens or incubating eggs to become chicks, I hope someone notices and my area are titled of ​​my 200sqm lot, I hope there is someone interest? Just personal message on my email [email protected]

I am looking for a partnership for poultry farming business. Probably nearby area like cavite and batangas. Anyone interested can send message to my email herewith. Thank you

I am looking for a partnership for poultry farming business. Probably nearby area like cavite and batangas. Anyone interested can reply to my email [email protected] . Thank you

I am planning to start a poultry bussiness. May pwede po ba kayong e recommend na supplier sa Bohol

Interested po akong mag start ng poultry business kasi may 5 hectares na pinamana sa amin po.

Need ko po sana ng sample business proposal po.

Pwede po makahingi or pwede niyo pong ma share sa email ko po [email protected]

Hi good day! Can u send me more information on how to start a poultry business in Cebu. How much capital needed. If possible any project feasibility study please. Thank a lot

PHP 100000 is for how many sq mtrs, and for how many birds, ventilation, lighting, water, fencing, feeding trays, etc.

HOW MANY BIRDS IS 100000 PHP

I am interested to start my business I’m in Qatar now start my small poltry chicken

I would like to know how to start a Small Poultry Business. Basic requirements and capital.

who is responsible for the business permits in poultry farming, the lessor of the property or the person actually running the poultry farm?

Hi just wanna know if anyone here like to buy (4)poultry farm buildings

Hi! I want to start a poultry business and came across with your page. Can I please get more information regarding the requirements and the total cost for a start-up poultry business in Pampanga? Thank you!

I want to start a poultry business in the cordillerra region. May I have more information please. Thank you

Hi, may I know how to start a egg and chicken farm? I am from paniqui tarlac. Thanks

Good day everyone, I would love to get more information about starting a chicken farm or chicken poultry that will supply in eastern Visayas region VIII. Any recommendations are greatly appreciated.

good day sir/maam,I would to learn about poultry business .thank you

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How to start a contract poultry business in the Philippines

So you are here because you want to start your own poultry business but don’t know where to start? If you haven’t visited the Magnolia page that contains a detailed business plan, then continue reading.

Why your poultry business must be under the contract like with Magnolia

If you have enough capital, building a poultry business under contract with Magnolia is the best poultry business option. The major benefit is that you will be provided with the best technology out there, the sure buyer of your product, and other needed support.

Most poultry businesses failed because they have no customers, or their technical knowledge is not enough to operate an independent poultry business.

If you have idle land which is at least one hectare and have the needed capital to start up, continue reading.

Application Requirements for New Poultry Contract Growers

( Note: All of the requirements mentioned here are available by contacting your nearest SMFI office, with the contact information provided below)

APPLICATION PROCESS

1. Accomplishment of Contract Growing Application Form 2. Site or Farm Inspection 3. Approval of Proposed Site or Farm 4. Submission of Letter of Intent 5. Issuance of Letter of Commitment 6. Submission of Permits 7. Construction of Poultry House 8. Submission of Bond or Collateral 9. Contract Signing 10. Seminar 11. Chick Placement

INVESTMENT DETAILS

• With a minimum lot area of one (1) hectare • Within an agricultural zone • One (1) km away from the residential area • One (1) km away from any nearest poultry or hog farm and related operation • With a reliable source of electricity and adequate potable water • Must have an all-weather road (to and from and within the farm), passable to a 10-wheeler truck • Must be within the following radius from an SMFI dressing plant : Luzon – 100 km Visayas / Mindanao – 50 km

Document Requirements

• Letter of Intent • Completely filled-up application form • 2 pcs. 2×2 picture • Clear photocopy of the latest community tax certificate • Mayor’s / Business Permit • BIR Form 2303 (Certificate of Registration) • DTI Certificate of Business Reg./ SEC Reg. Articles of Partnership or Incorporation (for a corporation) • Environmental Compliance Certificate (ECC)

Bond Collateral

#1. Cash (Php 15.00 per bird) or #2. Real Estate Mortgage (REM) • Original Transfer Certificate of Title (TCT) • Current Year’s Tax Declaration • Tax Clearance • Tax Receipt • Special Power of Attorney (SPA), if the property is not in the applicant’s name

Poultry House

Smfi and contract grower responsibilities.

– Building plans, design, and specifications – Quality day-old chicks – Broiler feeds and nutrition program – Medicines and vaccines – Technical assistance – Laboratory services – Information recording materials – Ready market – Competitive payment agreement

– Agricultural land (1-2 hectares) – Poultry houses and facilities – Feeds warehouse – Electricity and water system – Labor and security – Poultry equipment – Maintenance of farm facilities, roads and equipment – Proper farm management

CONTACT DETAILS

For further information, please contact:

Jose Eric R. Cariaso 09178123161 Manager, Capacity Development Group

SMFI Calamba Office

4th Floor DenCris Business Center Brgy. Halang, Calamba City, Laguna Telefax-(049) 834-2010/4300

Emeliana S. Amarillo Regulatory Affairs Coordinator / 09175075136

Rojel P. Surigao Regulatory Affairs Coordinator / 09178514378

Luzon Operations:

Pangasinan, Tarlac, Zambales, Bataan, La Union & Ilocos region Rowell A. Gabasan / 09178678347

Nueva Ecija, Pampanga, Isabela, Nueva Vizcaya Engr. Vladimir A. Bayan / 09178258441

Bulacan, Rizal & Laguna Rojel P. Surigao / 09178514378

Quezon Nathaniel Gil P. Arca / 09771991567

Batangas & Cavite Hermin T. Dimaunahan / 09175111076

Bicol region Eugene P. Camerino / 09054633076 Visayas – Mindanao Operations:

Visayas & Southern Mindanao Edroel M. Dilla / 09177243169

Northern Mindanao Gary M. Patam / 09175117407

APPLICATION FORMS

Request application form here.

For LUZON Area: Contact Person: Dr. Jorge Manahan Email Address: [email protected]

For VISAYAS Area: Contact Person: Engr. Eugene P. Camerino Email Address: [email protected]

For MINDANAO Area: Contact Person: : Mr. Philip P. Sardeñola Email Address: [email protected]

Contact the person nearest to your location if the above details cannot give the specific information you needed like minimum capital and other things.

A family in Central Negros started with just a small building and after three years, the whole family is already earning at least ₱2.8 million yearly net income. You can too if you have an interest in this business.

This type of business is ideal for retiring Overseas Filipino Workers (OFW), especially seafarers and other professionals who saved money for their future plans.

Entering a business is difficult especially if you have no technical knowledge. Magnolia will provide everything you need if your land and structure pass their inspection.

Do not invest your hard-earned money into some kind of business that promises you a big return. There is no such kind of business other than investment and scams. The Philippines needed hundreds of thousands of dressed chickens every day – you can be one of the chicken suppliers one day if you start now.

Starting a poultry business in the Philippines FAQ

The following questions and answers could help you understand more about starting a contract poultry business in the Philippines

Is poultry farming profitable in the Philippines? Absolutely. Poultry farming, either free-range, layers, or broiler production is always profitable because people need food, and poultry is one of the main food sources. The only drawback is when your flock is hit by some serious health issues like birds flue and avian pests.

How much does it cost to start a poultry farm in the Philippines? How much money you want to spend on starting a poultry business depends on the size of your flock. If you start with like 1,000 birds, prepare to spend at least P70,000 as initial capital. This includes the building, chicks, and feeds.  The amount could range from a couple of hundred thousand pesos to millions if you want to go big like 10,000 birds and above.

How many chickens do I need to make a profit? Since we are talking about contract growing here, starting with 10,000 heads will be a good start but will not make you a profit in the first harvest because of your expenses in construction. If you want to go on a small scale, however, even raising 100 chickens could make you a profit. making a profit depends on many factors but raising chickens always make a profit. How big depends on how much money you put into it.

How much space do 1000 chickens need? For 1,000 standard large chickens, you will need at least 140 square meters or 1,506 square feet. It will work wonders for your flock if your chicken housing can give your birds extra space. A densely populated poultry farm can create lots of problems like heat stroke, stampedes, etc.

Which poultry is most profitable? This question really has no definite answer because all types of meat chicken can be profitable if raised properly. In the Philippines of course, the most profitable is the Cornish-cross which is usually from Cobb, or what we call the 45-days broiler chicken.

• Can you free range broiler chicken?
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Poultry Farm Business Plan Template

Written by Dave Lavinsky

Poultry Farm Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their poultry farms. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a poultry farm business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your poultry farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a poultry farm, or grow your existing poultry farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your poultry farm in order to improve your chances of success. Your poultry farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Poultry Farms

With regards to funding, the main sources of funding for a poultry farm are personal savings, credit cards, USDA Farm Service Agency (FSA) loans, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and USDA FSA loans are the most common funding paths for poultry farm.

Finish Your Business Plan Today!

How to write a business plan for a chicken farm.

If you want to start a poultry farm or expand your current one, you need a business plan. We detail each section of a traditional business plan for a poultry farming business.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm you are operating and its status. For example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating poultry farm businesses in multiple locations?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the poultry farm industry. Discuss the type of poultry farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of poultry farm you are operating.

For example, you might operate one of the following types of poultry farms:

• Breeder Farms : this type of poultry farm produces hatching eggs for delivery to the hatchery. After the 21 day incubation period, the hatchery then delivers the baby chicks to the broiler houses.
• Broiler Farms: this type of farm produces a 2.5 lb. to 8 lb. bird in 4 to 8 weeks which is processed for various types of retail sale to consumers, grocery stores or fast food chains as whole birds, cut-up breast, wings, thigh, drumsticks, deboned breast meat, or further processed pieces.
• Pullet Farms: this type of poultry farm produces pullets and roosters to be delivered to a breeder hen house at 20-22 weeks old when they are sexually mature to breed and lay eggs.

In addition to explaining the type of poultry farming business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of chickens and/or turkeys produced, number of production contracts, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the poultry farm industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the poultry farm industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your poultry farming business plan:

• How big is the poultry farm industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your poultry farm business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your target market.

Customer Analysis

The customer analysis section of your poultry farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: processors, grocery stores, and restaurants.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of poultry farm business you operate. Clearly, processors would respond to different marketing promotions than restaurants, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most poultry farm businesses primarily serve customers living in their same region, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Poultry Farm Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other poultry farm businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes producers of other meat such as beef, pork, or fish, as well as producers of meat alternatives. You need to mention such competition as well.

With regards to direct competition, you want to describe the other poultry farms with which you compete. Most likely, your direct competitors will be poultry farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What kinds of poultry do they produce (breeders, broilers, pullets)?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you use superior production methods?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a poultry farm business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of poultry farm company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to traditional poultry, will you provide organic or cage-free poultry?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your poultry farm company. Document your location and mention how the location will impact your success. For example, is your poultry farm located near a processing facility, near a transportation hub, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your poultry farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in trade papers and magazines
• Reaching out to local agriculture extension offices
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your poultry farm, including animal care / feeding, flock supervision, animal transportation, sourcing feed, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your 20th production contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your poultry farm to a new location.  

Management Team

To demonstrate your poultry farm’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing poultry farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing farms or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you supply 50 restaurants, or produce 2,000 birds for processing each month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your poultry farming business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a poultry farm business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your farm title or lease, or blueprints of the production facility.  

Putting together a business plan for your poultry farm is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the poultry farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful poultry farming business.  

Poultry Farm Business Plan FAQs

What is the easiest way to complete my poultry farm business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Poultry Farm Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm business you are operating and the status; for example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating a chain of poultry farm businesses?

Don’t you wish there was a faster, easier way to finish your Poultry Farm business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Bounty-2023 , June

How to make a business plan for poultry farming.

• June 29, 2023

Many of you have been asking us – how do you make a business plan for poultry farming? Well, you have come to the right place. As a poultry integrator, we know the ins and outs of starting a poultry farm that can be a profitable business for you.

But why make a business plan for poultry farming in the first place? The reasons are simple. First, a business plan helps you steer your business to where you want to be. Think of it as a roadmap for your future success. When you plan things out, you know what to do at each stage of your business.

Your business plan also lets you prepare for challenges that may come your way. With a plan set, you can prepare for any contingency that arises from the operation of your business.

Finally, you don’t operate a business in a vacuum. You will interact with financial institutions, government agencies, and other business operations. A written business plan will help you get approvals and make partnerships easier so you can operate your business with maximum efficiency.

Now let’s get down to brass tacks and start writing your business plan for your poultry farm.

Executive Summary

The executive summary is an overview of your whole business plan. Write down a brief description of your business, objectives, location, and target market. Think of it as an elevator pitch for your business. Here, you include what you need to know about your business in an easy-to-read and digestible form. This way when you look at it among all your other business plans, when you read about the poultry and the workings of a poultry farm, you will immediately know that this is your business plan for your poultry business.

Business Description

Provide an in-depth description of your poultry farm. Discuss the type of poultry you intend to raise and explain your reasons for selecting them. You answer the question are you making a broiler farm (birds bred to grow fast for immediate consumption) or a layer farm (chickens bred for laying eggs.)

You also establish your location and the facilities you will have. List down what makes your business unique – your secret sauce so to speak. For example, if you’re the only one making a fully organic poultry business, ensure your reader knows about it.

Market Analysis

Know the lay of the land so you know who are your customers and competition. A good way to start is by making something called a SWOT Analysis where you outline your strengths, weaknesses, opportunities, and threats. Once you list them out, you have a broad picture of what you can leverage, what needs fixing, what you need to take advantage of, and what you have to watch out for.

Here’s an example of a SWOT Analysis for a poultry farm:

Strengths: Ready source of chickens from Bounty, Location is easily accessible for transportation of chickens.

Weaknesses: First time venture into chicken farming (inexperience).

Opportunities: Growing demand for chicken in the marketplace, Opportunity to branch out into other agribusiness.

Threats: Heavy competition in the area, Rising prices of goofs.

Identify your target market. Look out for what they are searching and buying in the region you are in. Also, you need to take a good hard look at what your competitors are doing. What are their pricing strategies? Who are they selling their birds to?

Poultry Products and Services

Here we answer what kinds of products and services you will offer.

Detail the products and services your poultry farm will offer. Explain the types of poultry you will raise, their breed, and any specific production methods or certifications you plan to adhere to. Like in your business description, you lay out if you are choosing between making a broiler farm or a layer farm. In this section, you will detail the cost of raising each bird and the price you are selling them for, or for a layer farm, how much eggs each layer bird will produce and how much each egg will be selling for.

Organization

When making your business plan for your poultry farm, knowing the people involved is information to have for your reader. Identify key team members and their roles, emphasizing their experience and qualifications. Demonstrating a competent management team helps instill confidence in potential investors or lenders.

Here you will detail your farm hands, the people who will be handling your birds, and your administrative staff, the ones who will be doing the nitty-gritty of dealing with customers and ordering the feeds for your chickens.

Operational Plan

Detail the day-to-day operations of your poultry farm. Discuss the processes of raising and caring for the poultry, including feeding, housing, and disease management. Outline your supply chain management, including sourcing feed, medication, and equipment.

Write here the specific things that will happen in a cycle of raising your birds. You must also write what happens each day you are in operation. Include the time of feeding your birds, when do you check for lame chicks and the like.

Financial Projections

Include a detailed financial analysis in your business plan. Project your revenue streams, taking into account the number of birds, production cycles, and market prices. Develop a trial cash flow statement, balance sheet, and income statement for at least the first three years of your operation. Consider consulting a financial professional to ensure the accuracy of your projections.

Contingency Planning

Identify potential risks and challenges associated with poultry farming, such as disease outbreaks, market fluctuations, or regulatory changes. Formulate a contingency plan to mitigate these risks and outline how you will adapt your business to changing circumstances.

WRITE THAT PLAN TODAY

Making a business plan for poultry farming is a crucial step in ensuring the success and profitability of your venture. It serves as a roadmap, guiding your decision-making and helping you navigate challenges along the way.

By following the steps outlined in this article, you can create a comprehensive business plan that covers all aspects of your poultry farm, from market analysis to financial projections and contingency planning. Also it is good to note that this is a living document. You update it from time to time so you can remain up to date with the current practices of raising a poultry farm.

Remember, a well-written business plan for your poultry farm not only helps you clarify your goals and strategies but also acts as a valuable tool when seeking financing or partnerships. It demonstrates your professionalism and commitment to success, making it easier to gain the support and resources you need to launch and grow your poultry farm.

To find out more about how we can help you start your business, visit our website at Bounty PH

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Starting Poultry Egg Farming Business Plan (PDF)

The poultry egg farming business offers a compelling blend of financial stability, scalability, and sustainability that makes it a noteworthy pursuit. The allure of layers chicken farming business lies in its ability to provide a consistent stream of income. With layers chickens laying eggs prolifically throughout the year, the financial predictability this venture offers is unparalleled. But beyond that, the profitability margins in this business are good, making it not just a sustainable endeavor but a highly lucrative one. The demand for eggs has soared to unprecedented heights, making the layers chicken farming business an exceptionally attractive venture to explore. Eggs, a dietary staple for countless households worldwide, enjoy enduring popularity due to their nutritional value and versatile culinary applications. As the global population continues to grow and dietary preferences evolve towards healthier and protein-rich options, the demand for high-quality, locally-sourced eggs has surged. This robust and consistent demand ensures a ready market for layers chicken farmers, underlining the profitability and sustainability of this business in meeting the ever-increasing appetite for eggs.

It is important that you understand how to manage the layers egg production business well so as to be profitable. Each business has principles that need to be followed in order for it to be successful. You need to have sufficient knowledge about how to efficiently take care of the layer chickens as well as good business management skills plus a good poultry egg farming business plan. This article will outline how to start the layers egg production business, and the poultry egg farming business plan – PDF, Word and Excel.

This article and business plan is about  poultry egg farming (egg production).  We also have articles and business plans for

Broiler Poultry Farming Business

Free Range Chicken Farming Business

Click the links above to go to the articles and business plans. 

Market Research

Before starting a layers chicken farming business, conducting thorough market research is an essential step that can greatly influence your success. Understanding the market dynamics, consumer demand, and competition in the poultry industry is crucial for making informed decisions and positioning your business for growth. Part of conducting comprehensive market research for your layers chicken farming business is gaining a deep understanding of the pricing dynamics within your target market. This involves not only knowing the prevailing market prices for eggs but also identifying potential customers, their ordering frequency, and the quantities they typically purchase. Identify your target market for layers chicken eggs. Are you planning to sell directly to consumers, local businesses, or wholesale to larger distributors? Determine the demographics, preferences, and purchasing behaviors of your potential customers.  Also determine the pricing strategy for your layers chicken eggs. Calculate your production costs, including feed, labor, and overhead expenses, to set competitive yet profitable prices. Consider pricing models that align with market demand and your business objectives, such as premium, value, or volume pricing.

Analyze the competitive landscape in your area. Who are your competitors, and what is their market share? What sets your layers chicken farming business apart from others? Investigate their pricing strategies, product quality, and customer satisfaction levels. This information can guide you in developing a competitive advantage and differentiating your business in the market. Examine the supply chain involved in the layers chicken farming industry, from sourcing chickens and feed to egg distribution. Identify potential suppliers and establish relationships with reliable partners. Understanding the supply chain can help you optimize your operations and ensure a steady flow of resources.

Land For Poultry Egg Production Business

When starting a poultry egg farm you need the right amount of land and proper housing for your birds. The size of your project will determine the size of the land you will need. You also have to consider transport networks – your layers farm should be easily accessible as you will regularly have to transport eggs to the market and deliver stock feeds to the poultry farm. Other factors to consider include labor costs – you should locate your farm where cheap labour is available so as to cut operational costs thus increasing profitability of the poultry egg farming business. The location should be secure and have reliable water supply as the layers chickens require water daily. An egg farm business should be located close to the target market as eggs will need to be regularly transported to the market. You should not  locate the poultry egg farming project close to rivers or streams as this may result in the pollution of water by chicken drops during rainfall periods.

Layers Deep Litter System Vs Battery Cage System

There are 2 main housing systems that are used for layers. These are the deep litter system and the battery cage system. The deep litter system is whereby the layer chickens stay on a cemented floor of the layer house. It’s called deep litter because you will have to spread litter/bedding on the floor to provide comfort for the layers chickens. The bedding is usually in the form of wood shavings and saw dusts. In the deep litter system, the feeders & drinkers will be placed on the floor or hanged at a level where the layers chickens can reach. The battery cage system is a way of raising layers chickens in cages. This is the most popular way of carrying out commercial egg laying business. One of the main advantages of the battery cage system is that it uses less space as compared to the deep litter system. Thus you can rear a large number of layers birds per unit area as compared to the deep litter system. The battery cage system also reduces feed wastage (in deep litter system birds can move around and spill feed), ensures easy stock take, makes it easier to identify layer birds which are not producing eggs, and reduces cannibalism and egg eating.

Management of the layers birds is easier in the cage system. Battery cages are usually equipped with nipple drinkers that supply water to the chickens automatically, which is convenient. Layers cage system requires less labour as compared to deep litter system, thus increasing profitability of the egg production business. Diseases spread faster in the deep litter system as compared to the layers cages system – this is because the layers cage system limits the movement of birds, and the layer birds do not come into contact with their droppings. The disadvantage of battery cage system in poultry egg farming business include : its capital intensive as the cages are expensive, the layers chickens can easily suffer from leg problems, cage fatigue, and increased deposition of fat in the body. The housing system that you use should be clearly stated in your layers poultry egg production business plan.

Layers Chickens Housing

You should provide good housing for the layers chickens so as to have a profitable egg production business. When you are planning to construct a layers egg chicken house, you have to select a site which is well-drained with plenty of natural air movement. Layers chickens cannot adjust well to temperature extremes, so it is very essential that the layers hens be housed, cared and provided with an environment that will enable them to produce eggs efficiently. The design and size of the layers chicken house is determined by the number of layers chickens being kept, the cost and the climatic condition of the area. It is essential to house layers chickens of the same age together. This is to prevent potential problems like high risk of continuous infection. It also allows the farmer to administer the right feeds and follow the right method of lighting for the layers chickens. Your housing for the layers chickens can be barns, layer cages, chicken runs, hutches or chicken coops. The housing should provide adequate space for the layers chickens, should have a good ventilation system, should protect the layers chickens from extreme weather conditions and predators. Light stimulates egg production in layers, so the housing should have access to sunlight or artificial lighting. Costs of constructing the housing should be included in the poultry egg production business plan.

Equipment for Layers Egg Production Business

The equipment you need will be determined by the kind of system you choose to use, whether it is deep litter system or a cage system. The required equipment include feeders, drinkers, lighting system, chicken layer nests and waste disposal system. If you choose the cage system, make sure that you invest in layer cages that already have laying nests, feeders, and drinkers. For drinking, the nipple drinkers are worth the investment for the chicken cage. You can also consider using tanks, water regulators and pipes together with the drinking nipples for a complete drinking system. You should also choose the right chicken feeder trough to save on chicken feed – some chicken feeders have bad design which leads to wastage of feed.

The other equipment that may be required includes sprinklers, a moisture meter, vaccinator and eggs transportation trays to name a few. You should also invest in manure cleaning equipment especially if you keep the chickens in barns or chicken runs. Wet chicken manure leads to a high concentration of ammonia, which is bad for your hens’ respiratory system and eyes. As such, ensure that you regularly clean the barn or wherever you decide to keep the layers chickens. Take note that organic manure is great for your garden and some people sell it to crop growers. If you use a battery cage or chicken cage, you can save yourself space and the chickens can be separated from the manure. The layer farming business plan should take into account the costs of purchasing the equipment.

Point of Lay Chickens vs Layer Chicks

When investing in a poultry egg production business, you will have to make a choice between starting with day old layer chicks or point of lay birds. Point of layer chickens are young layers hens that are about to start laying eggs – they start to lay eggs at about 19 weeks of age. You can purchase day old layer chicks and feed them until they are 19 weeks old then they will start laying eggs – this means that you will have to wait for about 5 months before getting any revenue. So it may be best to invest in point of lay chickens since they are ready to start laying eggs – thus your layers egg production business can immediately start generating revenue with no waiting time. Take note of the risks when purchasing point of lay chickens. Make sure that the chickens are of high quality because you may end up spending too much money on layers with low egg production numbers. Some of the ways you can tell if point of lay chickens are of good quality is by observing the birds. Healthy birds are lively, with no forms of injuries and they respond well to feeding.

Whatever you decide to start with make sure that you buy your day old chicks or point of lay chickens from a reliable accredited hatchery where the parent stock is well managed. Layers chickens from different hatcheries vary significantly in terms of their quality and it will determine the success of your poultry egg farming business. If you buy point of lay chickens which are not well vaccinated, the layer chickens will have a low rate of egg production and a very high mortality rate. This will obviously lead to a financial loss for your layers chicken farming business.

When deciding whether to buy day old chicks or chicken layer eggs consider your level of experience raising chickens in addition to your available resources. If you have the capital as well as some experience raising day old chicks you can start rearing day old chicks. However, if your resources are limited you may want to consider starting with point of lay chickens. Make sure that you consider the vaccination history and age of the point of lay chickens. Many breeders will claim that the chickens have been vaccinated but that may not be the case. So, you must avoid buying point of lay chickens or even day old chicks from unreliable hatcheries. The costs of purchasing the point of lay birds or layers chicks should be included in the layers egg production business plan.

Layers Feeds

When it comes to feeding your layer chickens consider using a complete feed from a recognized feed store. Complete feeds provide your birds with a nutritionally balanced diet. In addition to the feed you provide your chickens, you can also supplement the layer chickens with scratch grains, table scraps and clippings. Scratch grains are low in protein and high in energy and fiber, but this is based on the grains you use. When you feed your layer chickens with scratch grains together with complete feeds, it helps dilute the nutrition levels in the carefully formulated diets. You can also feed your layer chickens table scraps such as peelings, stale bread, and leafy vegetables. Just make sure that the scraps are not rotten to prevent botulism. You can add clippings such as pasture or tender plants. Feeding your layer chickens well will give you higher laying rates, better persistency and a longer production cycle, thus increasing the profitability of your egg production business.

To produce a high number of eggs, the layer chickens must get adequate feed. Hens need plenty of calcium in their diets to lay eggs with hard, strong shells. The feed for layers chickens is called Layers Mash. The mash is specially formulated to provide all the nutrients they need in the correct quantities. Feed must be available in the trough at all times, as well as cool, fresh water in the bottles. On average, each laying hen requires 100g-120g of feed every day. The aim of the egg producer is to convert a given amount of feed into as many eggs as possible. It is very important to give the layers the right feeds, and the right quantities, so that they grow well and have a high egg production rate. The poultry egg farming business plan should take into account the costs of the layers feeds. 

Business Model

There are two primary options for starting the layers egg farming business: one can either begin with day-old chicks or opt for point-of-lay chickens. The key cost components of this business revolve around acquiring the chicks or point-of-lay chickens and providing them with feed. For day-old chicks, an essential aspect of the operation is raising them to maturity, typically up to 21 weeks of age when they start laying eggs. In contrast, point-of-lay chickens are already at the egg-laying stage upon acquisition, requiring you to provide them with food and water, after which they will consistently lay eggs. The revenue generated from selling these eggs significantly surpasses the input costs and operational expenses, leading to a healthy profit margin. What sets this business model apart is the consistent egg production throughout the year, ensuring a steady stream of income. The layers chickens can continue laying eggs for a period of up to 18 months. After this period, you have the opportunity to sell them, generating additional revenue. To maintain the sustainability of your layers chicken farming business, it’s necessary to replace the flock with a new batch of chicks or point-of-lay chickens. This cyclical process allows you to rejuvenate your flock, ensuring continuous egg production and income generation.

Whether you choose day-old chicks or point-of-lay chickens as your starting point, the layers’ ability to lay eggs consistently becomes the cornerstone of profitability in this business. This steady egg production provides a reliable source of income, offering financial stability for the layers chicken farming venture. By carefully managing the inputs, primarily feed and water, and maintaining the health and well-being of your chickens, you can maximize the production of high-quality eggs, ultimately contributing to the long-term success and sustainability of your layers chicken farming business.

Management and Labour

The number of farm workers you need will depend on the size of your poultry egg production project and your layer hosing system. Battery cage system requires less labour as compared to the deep litter system. If you are operating a small poultry egg farming business e.g. 100 birds, you and your family may be enough to take care of the birds. However if you are keeping 2000 chickens for egg production, then you will need full time employees to manage the poultry farm.  There is need for good technical knowledge of poultry egg production techniques for success in the business, and good management skills. The salaries and wages of your employees should be included in your poultry egg production business plan.

The amount of capital required for the poultry egg production business depends on the scale of the project. You can get a loan from the bank, or funding from investors, to use as capital to start your poultry egg farming business. If you plan to raise capital from investors and a loan from the bank, you need a good poultry egg farming business plan. If you don’t have access to investors and bank loan, you can use your personal savings and start small, and grow your business overtime. Egg production business is very profitable. If you reinvest the profits you get, you can quickly grow.

Marketing Plan

Layers are mainly reared for egg production. There are also possibilities of selling them as off-layers for meat. They can also be sold as layers to other farmers. That is why some of the core customer segments are consumers in general, traders, retailers, and farmers. Marketing of layers must be targeted to the intended prospects. Some of the most strategic targets are bulk clients. Examples are supermarkets, shops, hotels, and restaurants. Marketing to them can entail approaching them with a proposal to become their supplier. Another strategy is to participate at local farmers’ markets. The thrust is to capture customers who purchase in bulk, regularly. If that is achieved it will minimize marketing and logistical costs as well. The heart of the marketing plan must be centered on digital marketing. This includes content marketing via a website, social media, online marketplaces, and email marketing, amongst others. There are countless marketing opportunities on online platforms.  This means you should have professionally designed and detailed e-fliers that you use on social media. Effective marketing of layers must skirt middlemen in order to deal directly with paying customers.

Market for Poultry Eggs

The demand for eggs is very high. Over 82 million tonnes of eggs is consumed globally annually. That’s a lot! Eggs are considered an alternative cheap source of proteins. Almost every household consumes boiled/fried eggs. Increasing protein consumption and rising incomes drive consumption of eggs.   Around the world, consumption of eggs is on the increase. This increase is particularly notable in developing countries where changing diets have people consuming a greater number of calories from protein sources like poultry meat and eggs. You can supply your eggs to individual households, supermarkets / grocery shops, wholesalers, schools, restaurants, companies, organizations, events etc.

Advantages of Layers Egg Farming Business

Starting a layers chicken farming business offers numerous advantages that make it an attractive venture for entrepreneurs and farmers alike. One of the most significant benefits is the assurance of a steady and consistent income. Layers chickens are prolific egg producers, capable of laying eggs throughout the year, providing a reliable source of revenue that allows for effective financial planning. This consistency in egg production ensures that the business remains profitable even during economic downturns, providing a sense of financial security.

Moreover, the layers chicken farming business boasts good profit margins. Eggs are a staple food item with a consistent demand in both urban and rural markets. When managed efficiently, this business can yield substantial profits. Controlling production costs and optimizing operational processes are key to enhancing profitability. The affordability of starting a layers chicken farm is another advantage, making it accessible to a wide range of individuals and entrepreneurs.

Furthermore, layers chicken farming offers scalability, allowing you to tailor the business to your specific goals and resources. Whether you’re starting on a small scale for personal consumption or aiming for large-scale commercial production, the flexibility of this business ensures that you can expand or contract as needed. Additionally, it presents an opportunity for skill development, as running a layers chicken farming business provides valuable experience in animal husbandry, business management, and marketing. Overall, the layers chicken farming business is an enticing prospect for those seeking a sustainable and profitable agricultural endeavor.

Why You Need a Layers Chicken Farming Business Plan

A well-structured business plan for a layers egg production business is instrumental in helping you understand its profitability. It serves as a financial compass, providing insights into revenue projections, operational costs, and overall financial viability. By meticulously outlining factors such as egg production rates, feed expenses, labor costs, and market prices, a business plan allows you to assess the potential profitability of your venture. Furthermore, it helps you identify critical factors that can affect profitability. Armed with this knowledge, you can proactively strategize to maximize profitability, mitigate risks, and make informed decisions to ensure the long-term success of your layers egg production business. A business plan is a financial roadmap, outlining your startup costs, operational expenses, revenue projections, and potential profitability. Having a clear financial roadmap helps you secure funding, make informed financial decisions, and mitigate financial risks. If you need financial support to start or expand your layers chicken farming business, a well-structured business plan is essential for attracting investors, lenders, or potential partners. It demonstrates your commitment, professionalism, and the potential for a return on investment.

Your business plan outlines the day-to-day operations of your layers chicken farm, detailing how you will manage tasks such as feeding, housing, and disease control. Having these operational procedures documented promotes efficiency and helps you troubleshoot potential challenges. Furthermore, a business plan encourages you to identify potential risks and challenges that may arise during the course of your layers chicken farming business. By acknowledging these risks upfront, you can develop strategies to mitigate them, enhancing your ability to adapt to unexpected situations.

Pre-Written Poultry Egg Farming Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the poultry egg farming business, we encourage you to purchase our well-researched and comprehensive business plan. We introduced the business plans after discovering that many were venturing into the poultry egg production business without enough knowledge and understanding of how to run the business, how to keep the layers, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global business plan will make it easier for you to launch and run your layers egg production business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the poultry egg farming business.

Uses of the Poultry Egg Farming Business Plan (PDF, Word And Excel)

The Chicken egg production business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your egg production business
• As a project/business proposal
• Assessing profitability of the poultry egg farming business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Poultry Layers Egg Production Business Plan (PDF, Word And Excel)

The business plan include, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Risk Analysis
• SWOT & PEST Analysis
• Industry Analysis
• Market Analysis
• Operational Requirements (Including technical aspects of how to keep and rear the layers, feed requirements etc)
• Operational Strategy
• Why some people in poultry egg farming business fail, so that you can avoid their mistakes
• Ways to raise capital to start your poultry egg production business

The Pre-written Layers Egg Farming Business Plan package consist of 4 files:

• Poultry Egg Farming Business Plan – PDF file (Comprehensive Version – 71 Pages)
• Poultry Egg Farming Business Plan – Editable Word File (Comprehensive Version – 71 Pages)
• Poultry Egg Farming Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 38 pages)
• Poultry Egg Farming Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the number of layers, selling price of  the eggs etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Poultry Egg Production Business Plan (PDF)

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StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

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I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

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I purchased a business plan from you, and I’m glad to inform you that I was able to get my loan, and I’m starting my poultry farming business on the 1 st of July. This was made possible because of your business plan. Thank you very much, you made my dream come true.

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Get the Poultry Egg Farming Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your poultry egg farming business! Check out our collection of business plans  , and more business ideas .

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Poultry Manual

All you need to know about raising poultry.

The (Good) Business of Native Chicken Farming in the Philippines

Native chicken production has a long history in the Philippines.

At first, locals simply foraged for the eggs of the wild Red Jungle Fowl that roamed the area foraging for whatever was available. Native Filipinos also caught and killed the Jungle fowl for a principal source of meat.

Gradually, residents of the Philippines began to tame these wild fowl, luring them to their backyards with scraps of food and whatever the skitter birds could find growing in the yards. Next came erection of shelter from wind, rain, and scorching sun and building of crude nesting boxes so the eggs would be easier to find.

To the Red Jungle Fowl, other breeds were introduced. These included Palawan, Basilian, Darag, Banaba, Iloilo, Batangas, Camarines, Joloano, Bolinao, Paraoakan, and Pangasia.

Still,  native chicken raising was a sideline which Filipinos carried on for personal eggs and meat and to sell or barter with other locals for goods they needed. In the Western world, this type of poultry would be termed “raising free range.”

Nowadays, many Filipinos turned raising native chicken into a successful farming business.

If you want to get a native chicken farming venture started, make sure to continue reading, and also to check out our guide,  Native Chicken Farming in the Philippines .

How Important is Native Chicken Farming Business?

Once considered a supplement to other income for food and to make ends meet, native chicken raising has taken on more importance with growing interest in eating healthy, organically grown whole foods.

Each native chicken lays between 150 and 200 eggs each year. While native chickens are raised throughout the Philippines, a large portion of this farming occurs in the Western Visayas. In 2015, it is estimated that the Philippines produced almost 180 million native chickens. Native chicken accounts for about half of the poultry in the Philippines where the country produces over 95% of the chicken it consumes.

Recognizing that poultry production represents 11% of the income of the Philippines, the government has implemented incentives to encourage the growth and improvement of native chicken farming in the Philippines. They are also working to protect the native chicken market from competition from imports.

The Downside of Native Chicken Farming as a Business

Native chickens raised in numbers sufficient to show a profit often suffer heat stress. These deaths affect profits. The challenge is to keep the chickens cool. Finding ways to do this cuts further into profits.

Food is another expense.

Efforts are being made to keep native chicken diet as close to what they’d get in their natural environment but still boost meat and egg growth. Getting this food is expensive, again cutting into profits.

While raising native chickens isn’t nearly as labor-intensive as mass production of commercial chicken, it isn’t as profitable either. Native chicken raising is at best a small-scale agricultural venture. Which, on the other hand, makes it an ideal starting point for an aspiring chicken farmer.

It’s important for both quality and profits that native chicken raisers have a healthy, productive stock. This too is relatively expensive. No longer can residents simply corral and feed wild fowl.

It’s hard to convince serious production of native chickens.  Large farming operations don’t want to commit their resources to native chicken production. They just don’t see a sufficient return on investment. There are other agribusinesses that would show far greater profits.

When native chicken raising is a spotty prospect, there is little assurance of a uniform quality for buyers.

All of the above, however, create an opportunity in the market. A niche waiting to be filled by aspiring native chicken farmers.

Native Chicken Farming Is a Good Niche Business

All the news is not bad.

There’s a strong market for free-range chickens both as meat and eggs producers.

The upward trend in a desire for whole foods and organic farm products shows little sign of decreasing. Moreover, clients who put a high value on both the health benefits and the tastiness of the chicken and eggs are prepared to pay higher prices for native chicken.

Several Filipino restaurants would like to serve classic chicken dishes made using native chicken products. To date, they have been unable to do so consistently because they can’t get enough native chicken meat. They need a reliable source of consistently good quality meat.

Capital required to start a native chicken operation is comparatively low.

This industry can also be combined with a job or career in another area.

Government measures to standardize the quality of native chicken products should improve both interest and profits in this agribusiness.

As such, even despite the drawbacks mentioned in the section above, if you are determined to make your native chicken farming business a success , you can do so.

Startup Costs

Clearly, to start native chicken farming on a small scale, you need quality birds.

You also need an area for the chickens to range. This requires land and fencing. The land should be good quality pasture field. Good pasture gives chickens a good source of food in vegetation and bugs.

Fencing the area, adding cover from the elements, roosts and nesting boxes is another expenditure.

In addition to what they can forage, giving them supplements which contain oils, proteins, vitamins, minerals, and fats is important.

An ongoing source of good water is also crucial.

You might also consider planting supplemental vegetation in the free range area. Look for plants that the chickens can easily digest. Choose ones high in nutrients and non-toxic. Good choices are duckweed, pinto peanuts. Azolla, Guinea grass, malunggay, centrosema, signal grass, caraboa, and Madre de Agua.

Native range chickens also benefit from additions of kitchen scraps, fruit rinds, rice, vegetable scraps and kangkong.

A good way to get started is to begin with ten hens. You can then gradually increase your flock.

Choose your hens and your rooster from separate sources so you do not get flock inbreeding and let hens hatch whatever number of chicks you want to increase your existing flock and replace older hens. A cockerel program will help you with this.

Ten hens will cost about P2,000. You should also have at least one rooster per ten hens.

Consider vaccinating chickens regularly and adding supplements to their food to keep them healthy and disease free.

Other than costs of your flock, materials, food and medical costs the only other consideration is labor involved in gathering eggs and keeping the coop, roosts, and nesting boxes clean.

Potential Profits from Native Chicken Farming

Because there is a large and growing demand for native chicken meat and eggs, Filipinos who venture into this specialized farming area are guaranteed a ready market. Native chicken eggs sell for between P8 and P10 per piece. This is significantly higher than eggs from caged hens.

In order to make native chicken production profitable , Filipinos need to have a systematic approach to what they buy, how they raise chickens and what they feed them.

Improvements in Native Chicken Raising in the Philippines

Agricultural research facilities are busily researching ways to improve present native chickens though mixed and cross-breeding. Their goal is to produce native chickens with increased performance in egg and meat production. This will increase profits for present and future native chicken producers.

These improved varieties will retain the stamina of the original native chickens but will be more resistant to pests and disease.

Both government and private sector are attempting to produce quality stock.

Focus is already placed on producing native chicken varieties that can be multiplied on a massive scale without affecting the color, plumage, growth, size, egg production and overall health of the native chickens raised.

West Visayas State University has an entire center dedicated to raising native chickens.

They are committed to the growth of this industry in an area of high concentration of native chicken operations.

More Information on Native Chicken Farming in the Philippines

If you are interested in more information on native chicken raising in the Philippines, make sure to check this article , and also our eBook, Native Chicken Farming in the Philippines .