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14 Best Marketing Resume Examples for 2024

Best for professionals eager to make a mark

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Writing Your Marketing Resume

Marketing resume faqs.

You can construct a multi-step campaign to convert a new prospect into a customer, create Instagram ad campaigns to sell water to a fish, and build an organic traffic engine to drastically increase brand awareness.

While you’re a great marketer, you shouldn’t also be expected to be great at writing a marketing cover letter or  building a resume . We’ve pored over thousands of marketing resumes to discover what works and what doesn’t, to help you get an interview for your next marketing job.

We’ve distilled our findings into 14 marketing resume samples and an extensive resume guide that has  helped marketers get interviews at companies like Stripe and Facebook in 2024 . Use these examples and our top resume tips to get an interview (and a job) faster than ever!

Marketing Resume Example

or download as PDF

Why this resume works

• The best way to do this is by utilizing bullet points in your skills and work experience sections.
• The details of how you exactly directed the launch of a new campaign may not fit in your resume, but they’ll be a perfect addition when you create a cover letter .
• The best way to do this is by using the  reverse-chronological resume format  to demonstrate your most recent positions and how you’ve grown from role to role. 

Marketing Student Resume

• Did you harness tools like Zoom for diversity sessions or engage in panel discussions during a workshop? Or maybe during a community volunteering stint, you rallied local residents, demonstrating remarkable people skills handy in the marketing department. Such is the cocktail of experiences that tantalize potential employers to pick an entry-level candidate for their team.

Marketing Intern Resume

• Integrate examples of how you’ve used marketing tools like Sprout Social or SEMrush to drive brand awareness. It’ll legitimize your personal experience and strengthen your candidate profile.

Entry-Level Marketing Resume

• For example, consider including relevant courses from college in a separate section.
• You can also add a  resume objective  to exhibit your skills, years of experience, and qualifications. 
• Use metrics to demonstrate how you’ve increased website traffic, saved reporting hours, reduced costs per lead, or improved conversion rates. 

Marketing Assistant Resume

• You can still make your marketing assistant resume look desirable by including internships and relevant college courses.
• If you don’t have relevant experience, you can still highlight transferable skills from other jobs.
• For example, if you worked as a server, you can highlight essential marketing assistant skills like time management, organization, collaboration, sales principles, and consumer behavior.
• An objective lets employers know what skills and qualities make you right for the job (in less than four sentences, no less!). Don’t hesitate to mention what you hope to bring to the table at your future place of employment!

Senior Marketing Resume

• Pick three of your most recent and relevant positions with four bullet points each.
• List six to 10 skills in your skills section, with a mix of hard and soft skills.
• If you’re feeling stuck about what to include, look up  resume examples  to get inspiration and help you format your content. You can also use a  resume builder  to make adding metrics, action verbs, and optional sections easier.

VP Marketing Resume

• Divide your VP marketing resume’s work history into three distinct sections, each dedicated to role you held in a particular company. Then, highlight your duties and quantified achievements for each position in, say 4 bullet points, and complement it with a section detailing the company name, location, and term of office. See that? It’s a piece of cake!

Influencer Marketing Resume

• Achievements such as – 44% increase in social media engagement, 7.8K increase in weekly referral traffic, 4% increase in ROI over a quarter, and more – are what potential employers will be excited to see in your influencer marketing resume.

Marketing Coordinator Resume

• Good marketing skills include paid ads, Google Analytics, Salesforce, MS Suite, and organization.
• Hiring managers use applicant tracking systems (ATS for short) to weed through potential employees. The ATS scans resumes for skills and keywords the employer has marked as important; you’re more likely to get an interview if you have those skills and keywords.
• As a marketing coordinator, you can include quantifiers like company profit, ROI, team sizes, media campaign success, increases in website traffic, etc.

Marketing Associate Resume

• Use a  resume checker  or spellcheck system to scan for typos, grammar errors, and punctuation mistakes so you can hand in your resume without worrying.
• Ensure you make it through ATS by including specific marketing keywords, like “Salesforce,” “paid ads,” and “communication.” Always check your resume against the job description to ensure you’re hitting the mark.

Growth Marketing Manager Resume

• There are many options to choose from, including business objectives like revenue, sales, and customer growth, or marketing-specific outcomes like retention, website traffic, social media, and digital marketing.
• Using a  resume template  is a great way to structure and format your content, but if you’re strapped for time, you can use a  resume outline  and add your own stylistic elements as you see fit.

Content Marketing Specialist Resume

• The best way to demonstrate your abilities is by giving hard numbers to quantify your content production. Good examples include:
• How many posts or blogs you’ve written
• How much your efforts improved conversion rates, engagement, or other social media KPIs
• How many new customers your business gained through your efforts
• Always use the job description to guide what you write; don’t copy the skills and requirements word for word, but do include what you feel is honest. 

Communications & Marketing Specialist Resume

• Luckily, there are a series of  resume tips and tricks  you can follow, starting with maximizing your contact header and skipping extraneous content (like a profile picture and extra pages).
• Marketing campaigns, customer surveys, and targeted emails are all things that demonstrate your knowledge of marketing strategies.

Marketing Specialist Resume

• Wharton is a top business school, and you’ll be more likely to secure an interview if recruiters see that you’ve learned from the best.

Related resume guides

• Business Development
• Digital Marketing
• Marketing Manager
• Business Owner

When it comes to writing your resume, remember your primary goal: getting an interview. We’ve written this guide to help you achieve that mission and eventually, get the job.

However, marketers have a wide range of skills and responsibilities, so it can be tough to figure out what to include and what to leave out.

To write a great resume, you need to ensure you’ve done these three things:

• Formatted your resume properly
• Included all the sections a hiring manager is looking for
• Talked about your skills/experience in the right way

To achieve that end, we’ll go over the following information:

• Marketing resume formatting tips
• Quantifying the impact of your work experience
• The skills to include in your “skills” section
• Customizing your marketing resume for each role you apply to
• The lowdown on your resume objective
• Mentioning your education and certifications

How to format your marketing resume

When it comes to formatting your resume, there are a few rules you should follow:

• Keep it to one page. Your resume should be your highlight reel, not an autobiography.
• Opt for a simple format. This is not the place to use seven fonts and fifteen colors to highlight your creativity.
• Don’t give the hiring manager a trivial reason to put you in the “no” pile.  Avoid any spelling or grammar errors at all costs!
• Keep your work experience to short, self-contained bullet points. This makes your resume much more readable.
• Only include a  resume objective  or  resume summary  if you can customize it for each role you apply to. Real estate is valuable on your resume, so don’t waste it.

Talking about your marketing work experience

This is going to be the single biggest factor when the hiring manager is deciding to give you an interview or not. Think of it as the entree at a several-course dinner; it should take up the most space on your resume.

Focus on the quantifiable, tangible impacts of the marketing projects you’ve worked on in the past.  Hiring managers want to be sure the candidates they interview will positively influence their business.

Think about it: would you keep running a paid ad if you had no idea whether it was working or not? Of course not!

Consider these two work experiences. They’re describing the same person in the same job, but one utilizes numbers to describe their impact, while the other doesn’t.

Which do you think is more convincing?

RIGHT – use numbers to describe your impact

Financial Services Company August 2016 – May 2018, New York NY Marketer

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads that generated  $11M  in 2017
• Built a robust brand awareness campaign through conferences and speaking engagements, increasing inbound leads by  6 8%  per year
• Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, improving ROI by  31%
• Exceeded growth targets every quarter by  19%  on average

WRONG – avoid vague statements of impact

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads
• Built a robust brand awareness campaign through conferences and speaking engagements, leading to an increase in inbound leads
• Led the implementation of real-time reporting on marketing expenditures to adjust bid strategy, leading to ROI improvement
• Exceeded growth targets every quarter

Which do you think performed better? The reality is, numbers speak louder than words. Numbers also help hiring managers read your resume faster, which is essential when you’re likely competing with 50+ other applicants. 

You can quantify your marketing impact in a wide range of ways. Here are some examples for to help inspire you:

Ways to quantify your impact as a marketer

• Example: Identified keyword opportunities and created content to generate 21,000 organic users and 432 new leads monthly
• Example: Launched an email campaign to notify power users of under-utilized features, resulting in $411,000 in incremental revenue
• Example: Built a culture of A/B testing to improve the lifetime conversion rate of a campaign by 78% 
• Example: Identified poorly performing external vendors and reduced costs by $110,000 annually while exceeding revenue targets
• Example: Created ads for each customer segment, resulting in an ROI improvement of 19% relative to generalized ad campaigns
• Example: Beat quarterly revenue targets by an average of 6% each quarter for the last year and a half

There’s no better way to convince a hiring manager that you deserve an interview than by demonstrating you’ve had a significant, measurable impact in your past marketing roles.

Showcase your marketing skills

The hiring process is a mystery, but it doesn’t have to be! Here’s what you need to know about the hiring process after you’ve submitted your resume:

• Companies use an Automated Tracking System (ATS) to filter out resumes based on certain keywords.
• The hiring manager or HR manager reviews your resume and determines whether you get an initial interview or not.

But how can you be sure you’ll get past this filter? Simple: include the relevant skills that are mentioned in the  marketing job description , of course!

In your  resume’s skills section , try to include  at least 90 percent technical skills  if you can. ATS filters don’t screen for soft skills like “communication” or “leadership.” Hiring managers like to see soft skills, but to pass the ATS, you will need primarily hard skills.

So what skills should you include? We’ve compiled a list of useful marketing skills that you can include on your resume. Remember,  only include skills you’d be comfortable explaining in an interview .

Skills to include on your marketing resume

• CRM: Salesforce, Microsoft Dynamics, Pipedrive, HubSpot
• Web Analytics: Adobe Analytics, Mixpanel, Heap, Google Analytics
• General Office Administration Tools: Google Sheets/Docs/Slides, Microsoft Excel/Word/PowerPoint
• Optimization: customer segmentation, attribution modeling, A/B testing
• Paid Ads: AdWords, LinkedIn, Google Display Network, Facebook
• Social Media: Instagram, Facebook, LinkedIn, Twitter
• Email Marketing: ConvertKit, Drip, Mailchimp
• SEO: keyword research, backlink building, content creation
• Direct Mail

The skills you include on your resume should vary based on the kind of job you’re seeking. For example, if you’re applying for an organic marketing role, then you’ll expand on your SEO skillset instead of your social media skillset.

For marketers, it’s much more important to be an expert in a few skills than have knowledge of a lot of skills.

A hiring manager would be skeptical of a digital marketer who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those areas. 

Tailoring your resume for each marketing role

Because “marketing” is such a broad term, you’re much more likely to get an interview if you tailor your resume for each job to which you apply.

Tailoring your resume tells hiring managers that you’re detail-oriented and committed to the company. Remember, you’ll be competing with many other marketers for the role, so take advantage of any opportunity you can to impress the hiring manager.

Start customizing your marketing resume by following these steps:

• Read the job description thoroughly. As you read it, think of any past experience you’ve held that matches what you’re reading.
• On the first draft of your resume, list any work experience you have that is related to the role. Include the skills they’re looking for and specific responsibilities.

Let’s walk through a concrete example.

Let’s say the company Qapital is hiring a senior performance marketer. Here are the job responsibilities:

Example marketing job responsibilities

About the Role

As a Senior Performance Marketer, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:

• Own all paid performance marketing channels and serve as a day-to-day steward of the budget.
• Manage acquisition strategy and execution for paid media across channels.  Continuously improve performance through detailed optimization to meet aggressive campaign goals and objectives. 
• Build and maintain a test-and-learn culture to determine the most effective channels.
• Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
• Work collaboratively to create and test messaging and creatives for multiple audiences and engagements/channels.
• Partner closely with media agencies to align on goals, and drive the strategy to get there.
• Devise innovative ways to drive subscriptions and KPIs. Create a testing agenda for new digital platforms and creatives.  
• Partner with Analytics, Design, and agencies to track and report acquisition performance.
• Own budget tracking and forecasting across channels.

Essentially, they’re looking for someone to take ownership of overpaid media and all the responsibilities that come with it, from budgeting to measuring performance. The highlighted keywords and concepts are those you might be able to incorporate into your resume. 

Here’s what your resume might look like if you were applying for this particular role:

Example – customizing your work experience for a given role

• Onboarded and monitored media agency partners, saving $250,000 by ending contracts with the least-performing partners while hitting revenue targets
• Led forecasting, budgeting, tracking, and reporting for all paid acquisitions, resulting in new leads that generated $17M in 2017
• Fostered a culture of testing and learning by encouraging constant optimization of ad strategy, increasing conversation rates by 87%
• Exceeded growth targets every quarter by 24% on average

As you can see, the work experience has been adjusted to closely match what Qapital wants from their new hire. Doing this will ensure you get past both the initial ATS scan and the hiring manager’s inspection.

Your marketing resume objective

Most of the time, you won’t need an objective, but it can be a useful tool for an entry-level candidate. (If you’re a senior-level candidate with at least 10 years of experience, use a  resume summary  instead.) But what exactly  is  an objective?

A  resume objective  expresses your specific interest in the marketing role you’re applying to while highlighting your skills and goals for your future job.

Since your resume is limited on space, you need to should scrutinize everything you include. Our rule of thumb: unless you’re going to customize your resume objective for each role you apply to, leave it out entirely. You want the first thing hiring managers read to be something that significantly improves your chances of getting an interview.

Which of these resume objectives would you prefer as a hiring manager?

WRONG – uninformative resume objective

“Looking to leverage my experience with social media marketing to help grow a customer-centric technology product”

This candidate didn’t bother to customize the resume objective for the specific role. Compare that to this   resume objective:

RIGHT – tailored resume objective

“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into South America.”

This resume objective clearly demonstrates how the candidate has researched both the role and the company. More than that, they succinctly stated why they’re a great fit for the role. This is the kind of resume objective that’s worth including!

Education and certifications

While your education section doesn’t need to be huge, you still need to include it. List the school you went to and the degree(s) you obtained while there. 

If you’re an entry-level candidate or have only a few years of experience, you can include relevant courses and your GPA (if it’s higher than 3.2). However, for more senior-level marketers, your education section should only have the school you went to (and where it was located), the years you were there, and the degree you earned.

Get ahead of other job applicants by quantifying your marketing impact on your resume. Can you quantify generated leads in a month, revenue gained from a social media campaign, improved performance from A/B testing, etc.? It’s okay if you can only give an estimate, but seeing numbers on the page not only helps solidify your impact, but they also disrupt the flow of text—meaning the hiring manager reviewing your resume is forced to slow down and look a little closer!

There are so many marketing positions out there, so it’s important to only include skills that are relevant to the job you’re applying for (and, of course, relevant to the skills you honestly have). As a marketing analyst, skills that could make sense for your resume include CRM, A/B testing, social media ads, and SEO strategies. On the other hand, skills for a marketing specialist might be branding, digital and print copywriting, email marketing, and Microsoft and Google Suite.

If you decide to include an objective (you probably don’t need it!), the secret sauce in writing a good one is tailoring it to the company and making it clear why you’re the right fit to meet that company’s challenges or needs addressed in its job description. Here’s an example that hits the mark: Adept and high-speed thinker with 2 years of marketing internship experience and 3 years in office operations. Eager to demonstrate skills in crafting paid advertisements and executing tools, such as Salesforce, MS Suite, and Google Analytics as a marketing assistant at MIXD.

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Marketing Resume Examples & Guide for 2024 (+Templates)

Looking for a marketing job? Follow our comprehensive guide, learn how to write a marketing resume with real-life examples and land your dream job.

You may be the next GaryVee. But will your marketing resume convince the recruiter?

You can sell anything to anyone. But are you unsure how you should sell yourself? Let’s make you come across as the next marketing genius.

This guide will show you:

• Marketing resume examples that get jobs.
• How to write the best marketing resume that get the interview
• How to ace your job description on a resume for marketing.
• Best resume templates for marketing jobs.

Save hours of work and get a job-winning resume like this. Try our resume builder with 20+ resume templates and create your resume now.

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Targeting a more specialized PR or marketing resumes? Go to:

• Brand Ambassador Resume
• Consultant Resume
• Copywriter Resume
• Digital Marketing Resume
• Event Manager Resume
• Grant Writer Resume
• Marketing Director Resume
• Marketing Manager Resume
• Public Relations Resume
• Salesforce Admin Resume
• Social Media Manager Resume

Haven't found what you're looking for? Check all our  Resume Examples.

Marketing Resume Example You Can Copy and Use

Richard Davies Marketing Manager

Phone:  +1-699-456-7878 Email:  [email protected] LinkedIn:  linkedin.com/in/rqdavies Twitter:  twitter.com/rqdavies

Self-motivated and analytically-minded senior marketing manager with 6+ years of experience. Eager to join Minas Morgul Inc. to help manage the strategy development and lead cross-functional teams. In previous roles increased website traffic by 300% and developed SEO strategy that brought in ~10K monthly users.

2015–2018 Solstice Marketing Manager

• Documented and maintained content specifications (incl. outlining content components and guidelines to ensure a consistent experience across various touchpoints).
• Defined objectives and KPI success criteria for app engagement, gathered and analyzed existing app UX, and identified and implement recommendations for improving the app and content streams.
• Partnered with IT to understand the technical implications of content and helped implement content accessibility standards.
• Cooperated with UX and designers to conceptualize high-quality, innovative digital content and ensured the ideas come to life while staying within budget and scope.

Key achievement:

• Led A/B testing for content. Improved CRO by 1.5% by optimizing blog content and increasing website traffic by 300%.

2011–2014 Canon Inc.  Marketing Specialist

• Recommended marketing plans and activities for products and product lines to establish, enhance and distinguish product placement. Increased the sales of production photo Inkjets by 20%.
• Conducted market research, monitored competitive activity and identified customer needs.
• Prepared materials for internal and external presentations and communication. Delivered presentations on 10+ industry events.
• Worked with key internal stakeholders to communicate the brand and business unit position, ensuring consistency of the brand and corporate image.
• Participated in coordinating trade show activities, website development, e-commerce strategies and tracking of marketing campaigns. Set up 10 landing pages that increased website traffic by 150%.

Key achievement:  

• Collaborated with business team members to plan, develop and produce promotional tools. Developed a content marketing and SEO-based strategy that brought in ~10K monthly users to the company website.

2011 UCLA, Anderson School of Management, LA Master of Business Administration (MBA), Marketing GPA 3.9

Relevant coursework:

• Consumer Market Research
• Integrated Marketing Communications
• Digital Marketing
• Brand Management

Certifications

• Data Driven Marketing—eCornell Certificate
• Digital Marketing—eCornell Certificate

Associations

• American Marketing Association (AMA)—Member
• Science-fiction literature
• Landscape photography
• A/B Testing
• CMSs (Wordpress, Sitecore, Drupal)
• Outreach marketing
• Email marketing
• Problem-solving
• Adaptability
• Oral and written communication
• Spanish (Advanced)
• French (Conversational)

1. Choose the Best Marketing Resume Format

Here’s the thing—

Modern marketing is as much art as a science. That’s why your marketing resume must both please the eye and prove your worth.

Here’s a quick checklist for a good start on your resume format :

• Pick a visually appealing  resume template  for marketing. We recommend one of these modern resume templates .
• Use the reverse-chronological resume style  for your marketing resume. Your experience and key achievements  will become more prominent.
• Go for simple and readable resume fonts . Aim for the range between 10 and 14pt. Write simple headings. Make good use of white space.
• Go for the best resume length : opt for a  one page resume unless you've got many years of experience.
• Open your marketing specialist resume with a snappy objective, summary, or summary of qualifications . Add your experience and education next.
• Put your marketing skills in a separate key skills section. Add your professional certifications , and list your interests . Mention your membership in professional associations and organizations.

Expert Hint: Save your marketing resume as a PDF file . This way you’ll preserve its formatting and make it readable to ATSs.

2. Start with a Marketing Resume Objective or Summary that Turns Heads

You need to market yourself in under 7 seconds . This is how long an average recruiter will spend looking at your creative marketing resume.

So, start with a bang.

Use this proven formula to make sure your marketing resume summary  (or resume profile ) gets it just right.

• An adjective or two
• Years of experience
• What you can offer and how it will help
• Your biggest achievement

Marketing Resume Example—Summary

Make sure you’ve mentioned the company you’re applying to by name.

And remember—

At the end of the day, marketing is about numbers. So don’t fail to show them off at the outset.

But, how do you write a marketing resume profile with no experience?

A marketing resume for freshers must open just as spectacularly as a marketing director resume. The difference is you start it with a marketing resume objective , not a summary.

A resume objective for marketing brings forward your relevant skills, strengths, and achievements.

It doesn’t have to be entirely focused on your professional experience. If you’re a recent graduate—tell the recruiter about your educational wins, internships, etc.

Mind you, though.  Relevant is the keyword.

Refrain from stuffing your entry-level marketing resume objective with any experience just for the sake of making it look better.

Entry-Level Marketing Resume—Objective

Expert Hint: Write your marketing resume objective or summary once you’re done with all the rest. Pick out the best parts from your digital marketing manager resume and include them in your intro.

3. Write the Perfect Marketing Resume Skills and Job Description Sections

Here’s the secret—

It’s the experience and marketing skills on your resume that sell.

So, prepare your marketing resume job description with all the attention it deserves. Thanks to these three simple steps, you’ll nail it every time:

• Re-read the job posting.
• Identify the required marketing skills.
• Write your marketing resume job description using the keywords from the job ad.

Marketing Resume Sample—Job Description

• Responsible for documentation
• Responsible for objectives and KPIs
• Contacts with the IT department
• Cooperation with different teams

Why is this part of your marketing resume so crucial? Here’s the thing:

It will get you past the ATS screening stage.

Applicant Tracking Systems (ATSs) help recruiters sift through the deluge of job resumes they receive. ATSs scan the documents for marketing resume keywords .

The keywords are part of the job advert. You can see them highlighted in the marketing resume example above. To up your chances of getting through the initial ATS screening, use the keywords and phrases you find in the job ad.

But remember, the ATS is just a hurdle to be cleared. Your ultimate goal is to make a lasting impression on the hiring manager.

How to do that?

Quantify your marketing experience. Pepper your marketing resume with numbers and percentages to show how capable you really are. Remember: your marketing resume skills and responsibilities backed up with numbers turn into achievements.

Select one or two things you’re really proud of and list them on your marketing resume in a separate key achievements subsection.

The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your resume in our resume builder now .

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Nail it all with a splash of color, choose a clean font, and highlight your skills in just a few clicks. You're the perfect candidate, and we'll prove it. Use our resume builder now .

Sample Marketing Resume—Key Achievements

• Led A/B testing for content.Improved CRO by 1.5% by optimizing blog content and increasing website traffic by 300%.

Don’t forget to give your key skills proper exposure.

Not sure what  skills to put on a resume ?

Take a good look at the job ad to see if the desired skills for your marketing resume are listed there. If so, they’re good skills to put on your resume. Of course, if you have them.

Marketing Resume Skills—Examples

You definitely wonder what to put in the skills section of a resume for marketing positions.

Here’s a list of hard and soft skills for your reference:

Hard Skills—Marketing Resume Examples

Soft skills—marketing resume examples.

• Multi-tasking
• Collaboration
• Time management
• Organization
• Oral/written communication
• Interpersonal skills

One final remark.

Don’t paraphrase too much. I know you’d like to make a creative marketing resume.

ATSs are not that smart. If the job ad says “team-player” and you’re one, put a team-player on your marketing resume. Don’t go for “collaboration.”

Expert Hint: You may be tempted to put a long list of skills on your marketing resume. Don’t do it though. Put about top ten skills on your resume and avoid the presenter’s paradox .

4. Use Your Marketing Resume Education as a Selling Point

Resume education matters. Especially if you know how to put it to good use on your entry-level marketing resume.

Here’s the thing:

Don’t just plonk the name of your highest education level.

List relevant coursework on a resume , mix in extracurricular activities and show off your GPA (if it's 3.8 or higher).

Entry Level Marketing Resume Sample—Education

Expert Hint: Pay particular attention to the education section of your marketing resume when your professional experience isn’t huge yet. The more experienced you become the less detailed this section can be.

5. Light Up Your Marketing Resume With These Additional Sections

You know what they say: Small steps lead to the biggest changes.

Plant a couple of golden nuggets here and there, and let your marketing resume make a change. List your certifications on a resume , membership in professional associations, interests, and foreign languages.

Certificates

Expert Hint: Boost your chances of landing a marketing job with a cover letter. More than half of the recruiters want to read them but less than 50% of candidates write them. So learn how to write a cover letter and boost your chances!

Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.

CREATE YOUR COVER LETTER NOW

Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here .

Here’s a quick recap of the main points:

• Pick out the best marketing resume templates. An entry level marketing resume doesn’t call for such a spacious experience section as a marketing director resume.
• Give your resume an exceptional look . Fill your sales and marketing resume with relevant experience, go for a one-pager (you can go for a 2 page resume , if you're an industry veteran), and format it elegantly. Don’t clutter it, and make good use of white space.
• Tailor your marketing resume to the job offer . Remember your marketing job description and skills must target a specific job ad .
• Make the most of your education. Especially when preparing a marketing intern resume or an entry-level marketing resume.
• Pepper it with extras. Prove you’re a well-rounded candidate. List your certifications, interests, and membership in professional associations.
• If the job ad requires it, send the resume by email: here is  what to write in the email when sending the resume .

Do you need to write a cover letter as well? Check out how to write a cover letter for a digital marketing position . 

Questions on how to write the best resume  and what to include ? Want to share advice on how to prepare a resume for marketing jobs (social media marketing resume or sales and marketing resume)? We’d love to hear from you. Leave your comment below.

About ResumeLab’s Editorial Process

At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines , ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets . Our dedication to delivering expert career advice attracts millions of readers to our blog each year.

Experienced in the education management industry, Maciej shares his knowledge for every step of your job hunt, from landing an internship to moving to an executive position. Maciej has helped job candidates at all stages of their career paths, from interns to directors to C-suite members, to thrive in their job. His mission is to help you find the right opportunity and create a job application that gets you the career you deserve. Maciej holds a Master’s degree in English with a specialization in communication and education management.

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Marketing Resume: Examples and Guide for 2024

As a marketing professional, your resume is your primary marketing tool. It is the first chance you have to impress potential employers and demonstrate your capabilities as a marketer. The importance of a well-crafted marketing resume cannot be overstated.

The goal of your marketing resume should be to land you an interview, which is why it’s essential to make it stand out from the crowd. After all, you are competing with other highly qualified candidates for the same position.

The primary goal of your marketing resume is to showcase your unique skills and expertise. It should highlight your ability to develop and execute successful marketing campaigns, your understanding of market trends, and your excellent communication and interpersonal skills.

Aside from these goals, your marketing resume should also:

1. Be clear and concise

Your resume should be easy to read and logically organized. Use bullet points to highlight your achievements and responsibilities in each role, and make sure to edit and proofread it to eliminate any errors.

2. Emphasize relevant experience

Highlight your experience in marketing related to the job you are applying for. If you have experience in a particular niche, make sure to emphasize that in your resume.

3. Highlight quantifiable results

Employers want to see results, so make sure to include specific metrics and numbers that demonstrate your success in previous roles.

4. Stand out visually

Although content is king, an eye-catching design can also make your resume stand out to potential employers. A visually appealing resume can catch their attention and make them take notice of your skills and experience.

The importance of a well-crafted marketing resume cannot be overstated. The goals of your marketing resume should be to showcase your unique skills and expertise, emphasize relevant experience, highlight quantifiable results, and stand out visually. By following these goals, you can increase your chances of landing an interview and ultimately, landing your dream marketing job.

Basics of a Marketing Resume

When it comes to creating a marketing resume, there are some basic components you should include to make sure you are presenting yourself in the best possible light. These components include:

Components of a Marketing Resume

Contact information:  Make sure to include your full name, phone number, email address, and LinkedIn profile.

Objective or Summary Statement:  A brief statement that highlights your experience and what you can bring to the table.

Relevant Skills:  Highlight your most relevant skills at the top of your resume. This might include things like Search Engine Optimization (SEO), Content Marketing and Social Media Marketing.

Experience:  When listing your previous work experience, focus on your most relevant experience as it relates to the job you are applying for. Use quantifiable metrics such as an increase in sales or conversion rates for the roles you have held before.

Education:  List your education including degrees, certifications, and relevant courses.

Professional Memberships:  Mention any industry-related organizations, associations or memberships that you have.

Portfolio:  As a marketing professional, having a portfolio link is stock in trade. Listing your best work samples on your resume or providing a link could be a great way to showcase your marketing skills.

Marketing Resume Format

It’s important to make sure your marketing resume looks professional and readable. Most resumes follow a reverse chronological order, starting with your most recent experience first. Use a simple and easy-to-read font like Calibri or Arial, and make sure your font sizes are consistent throughout.

Stick to a single color for the headings and bullet points, making sure it offers a good contrast against the page background. Use bullet points to break down information into succinct, easily digestible chunks.

It is important to format your resume using PDF format; it ensures that whoever is reading it will see it as you originally intended. A PDF format also prohibits anyone from altering the formatting or content of your document.

Marketing Resume Length

One of the most common questions job seekers have around writing resumes is how long it should be. While the answer varies depending on your experience and industry, a marketing resume should be no more than two pages. When in doubt, choose to highlight quality over quantity and stick to only the most relevant and impactful experiences.

Knowing the basics of what to include in a marketing resume, how to format it, and how long it should be, can help you create a standout document that gives you the best chance of catching the eye of potential employers.

Perfecting the Marketing Resume Format

When it comes to creating your marketing resume, one critical aspect to perfect is its format. The importance of format lies in how it presents your experience, skills, and achievements, making it easier for recruiters to spot why you are the right candidate.

Importance of Format

Your resume format can influence how well recruiters see you as a suitable candidate for the job. The first few seconds of scanning a resume can determine whether or not your application is worth it, and how your skills, experience, and achievements stand out from other applicants.

Using a cluttered, disorganized resume that does not emphasize your accomplishments is a sure-fire way to get your application tossed. Instead, crafting a memorable resume that highlights your strengths, using an efficient format, is a smart way to stand out and land the job.

Chronological Resume Format

The chronological resume format starts with your most recent position and works backward. This format is ideal if you have a clear career path, relevant job experience, and a straightforward job history. It also shows career progression and highlights career stability.

In marketing, highlighting your career path and professional achievements is crucial. Using a chronological resume format allows your potential employer to see your achievements progressively.

Functional Resume Format

If your work experience isn’t as relevant, you might consider using the functional resume format. Instead of following a timeline structure, a functional resume focuses on your skills and ability to do the job. This is great if you are just starting or changing careers or there are significant gaps in your work history.

Since marketing requires specific skills orientation and individual talents, the functional resume format is an excellent opportunity to highlight those advantages.

Combination Resume Format

As you may have guessed, the combination resume format combines elements of chronological and functional formats. This format lets you showcase your accomplishments and experience while highlighting your relevant skill sets.

If you have a haphazard work history but have many relevant skills or if you want to emphasize your achievements, then the combination resume format is an excellent choice.

The perfect marketing resume’s format is critical to catch the employer’s attention, highlight your best qualities, and land the job. Using the Chronological, Functional or Combination Resume Formats can help you share your skills, work experience, and achievements to strengthen your job application.

Crafting a Captivating Marketing Resume Summary/Objective

As a marketing professional, having a captivating resume summary/objective is crucial to catching the attention of potential hiring managers. The summary/objective is a brief statement that highlights your most relevant skills, experiences, and accomplishments. It is the section of the resume that hooks the reader in and entices them to read on.

Significance of the Summary/Objective

A well-crafted marketing resume summary/objective is significant in several ways. Firstly, it ensures that the reader quickly understands your skills, experience, and career goals. Secondly, it helps you stand out from other candidates by highlighting your unique value propositions. Finally, it sets the tone for the rest of the resume by providing context for the reader.

Marketing Resume Summary Examples

Here are a few marketing resume summary examples:

Creative marketing professional with 5 years of experience in content creation and brand strategy. Expertise in social media management and digital marketing campaigns. Seeking a role that leverages my skills to drive brand awareness and customer engagement.

Accomplished marketing manager with a track record of successful product launches and revenue growth. Skilled in market research, competitive analysis, and campaign optimization. Seeking a senior marketing position that allows me to lead a team and achieve strategic objectives.

Digital marketing specialist with 3 years of experience in SEO, SEM, and PPC advertising. Proficient in Google Analytics and AdWords. Seeking a position that challenges me to think creatively and drives business growth through data analysis and optimization.

Marketing Resume Objective Examples

If you are just starting your career in marketing or looking to switch fields, a well-written resume objective can help you showcase your intentions and career aspirations. Here are a few marketing resume objective examples:

A recent marketing graduate seeking an entry-level position that will allow me to learn and grow within the industry. Strong writing and communication skills, with experience in social media and content creation.

Experienced sales representative looking to transition into a marketing role. Skilled in relationship building, customer service, and market research. Seeking a position that leverages my sales experience to drive revenue growth and brand awareness.

Marketing professional with 2 years of experience in print advertising and event planning. Seeking a position that allows me to combine my creative and organizational skills to drive successful marketing campaigns.

The summary/objective section of a marketing resume is critical to catching the attention of potential hiring managers. By incorporating your most relevant skills, experiences, and career goals, you can set yourself apart from other candidates and showcase your unique value propositions. Use these examples and tips to craft a captivating marketing resume summary/objective that gets noticed!

Showcasing Your Professional Experience

The professional experience section of your marketing resume is where you highlight your relevant work history and accomplishments. This is where you can demonstrate your expertise in various areas of marketing, such as branding, digital marketing, social media, and more.

Marketing Resume Professional Experience Section

When crafting this section of your resume, be strategic in including relevant experience that showcases your skills and achievements. Start with your most recent position and work backward. For each job, include the company name, job title, employment dates, and a brief description of your responsibilities and accomplishments in bullet points.

Marketing Resume Professional Experience Examples

Here are some examples of how to highlight your professional experience on your marketing resume:

Brand Manager , XYZ Company, New York, NY, August 2018 – Present: Developed brand strategy and managed marketing campaigns that resulted in a 20% increase in sales. Led the development of brand guidelines and executed a successful rebranding campaign.

Digital Marketing Specialist , ABC Agency, Chicago, IL, January 2015 – July 2018: Developed and executed digital marketing campaigns for clients across various industries, resulting in a 25% increase in website traffic and a 15% increase in lead generation. Managed social media accounts and implemented successful email marketing campaigns.

Marketing Coordinator , DEF Corporation, Los Angeles, CA, June 2012 – December 2014: Assisted in the development of marketing plans and executed promotional events that resulted in a 10% increase in attendance. Coordinated the production of marketing materials and managed the company’s social media accounts.

As you can see, these examples demonstrate the candidate’s ability to achieve results and deliver on key performance indicators.

Marketing Resume Action Words

Using strong action words in your bullet points can make your professional experience section more impactful. Here are some effective action words to use:

• Implemented
• Collaborated

By using action words, you can convey your skills and achievements in a more powerful way.

The professional experience section of your marketing resume should showcase your skills and accomplishments in a way that aligns with the job you’re applying for. By highlighting your achievements and using strong action words, you can demonstrate your expertise and stand out in a competitive job market.

Highlighting Your Marketing Skills

One of the most important sections of any marketing resume is the skills section. This is where you can highlight the specific marketing skills you possess that make you a valuable candidate for the job you are seeking.

Marketing Resume Skills Section

When crafting your marketing resume skills section, it’s important to include a mix of technical and soft skills that demonstrate your expertise in the field. Technical marketing skills may include things like web analytics, SEO, PPC advertising, CRM, and data analysis. Soft marketing skills may include things like interpersonal communication, creativity, problem-solving, and team collaboration.

Marketing Resume Skills Examples

Here are some examples of skills that you should consider including in your marketing resume skills section:

• Web Analytics: Google Analytics, Adobe SiteCatalyst, Piwik
• PPC Advertising: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads
• SEO: Keyword research, on-page optimization, link building
• CRM: Salesforce, HubSpot, Zoho
• Data Analysis: Excel, Tableau, Google Data Studio
• Interpersonal Communication: Public speaking, pitching, negotiating
• Creativity: Content creation, graphic design, video editing
• Problem-Solving: Critical thinking, decision-making, strategy development
• Team Collaboration: Project management, team leadership, cross-functional collaboration

Remember that your marketing resume skills section should be tailored to the specific job you are applying for.

Different Types of Marketing Skills

Marketing is a broad field, and there are many different types of marketing skills that you may possess. Some common types of marketing skills include:

• Digital marketing: This type of marketing focuses on using digital channels like social media, email, and search engines to reach and engage with customers.
• Content marketing: This type of marketing focuses on creating and sharing valuable content that engages and informs your target audience.
• Brand management: This type of marketing focuses on building and maintaining a brand’s image and reputation in the marketplace.
• Public relations: This type of marketing focuses on managing a company’s relationships with the media and the public.
• Event marketing: This type of marketing focuses on planning and executing events that promote a company or product.

When highlighting your marketing skills, it’s important to focus on the specific skills that are most relevant to the job you are applying for. By showcasing your expertise and experience in these areas, you’ll be more likely to stand out from other candidates and land the job you want.

Leveraging Education and Certification

In today’s competitive job market, having a solid education and relevant certifications can set a candidate apart from the rest. Hiring managers tend to favor candidates who have made an effort to keep their skills up-to-date and demonstrate a commitment to the field.

Importance of Education and Certification

Education and certification are critical components of a strong marketing resume. By including these sections, candidates show the hiring manager that they are invested in their professional development and have the expertise they need to succeed in the role. When a candidate can demonstrate this commitment, it can make a positive and lasting impression on the hiring manager.

Marketing Resume Education Section

The education section on a marketing resume should list the candidates’ formal education achievements, such as degrees and certifications. In addition to formal education, listing coursework that relates to the position can be beneficial. For example, if the candidate took a course on digital marketing or social media strategy, it is relevant to list on a marketing resume.

When listing education on a marketing resume, it is important to highlight the highest education achieved first. For example, if a candidate has a master’s degree, they should list that before listing their bachelor’s degree.

Marketing Resume Certification Section

Certifications are a way for candidates to show their skills and expertise beyond formal education. Having relevant certifications in marketing can demonstrate that a candidate has completed training and has hands-on experience with a particular skill set.

Some certifications that candidates may want to consider including on their marketing resume include Google Analytics, HubSpot Inbound Marketing, and Hootsuite Social Media Marketing. Including relevant certification demonstrates to the hiring manager that the candidate is committed to understanding the latest tools and techniques used in marketing.

When listing certifications on a marketing resume, it is essential to note that not all certifications are equal in the eyes of a hiring manager. Candidates should consider including only the certifications that are most relevant to the job they are applying for and highlight those in the certification section.

Education and certification can set a marketing candidate apart from the rest. By leveraging these components in a marketing resume, job seekers can demonstrate their commitment to the industry and the skills they possess. Hiring managers will take notice of a candidate with a solid education and relevant certifications, so it is essential to include these sections in a strong marketing resume.

Emphasizing Achievements and Awards

Significance of achievements and awards.

Emphasizing achievements and awards in a marketing resume is critical to showcase the competencies and capabilities of the candidate. It helps the hiring managers understand the candidate’s significant contributions to the previous organizations and their willingness to go above and beyond in their job responsibilities, leading to business growth and success.

Highlighting achievements and awards boost the candidate’s chances of getting shortlisted for the next recruitment stage as it denotes that they are results-driven and have excellent work ethics. When the recruiter sees the candidate’s name popping up with awards and recognitions, they give more importance to their marketing capabilities and achievement, leading to a higher probability of landing a job offer.

Marketing Resume Achievements and Awards Section

The marketing resume achievement and awards section should be located immediately after the professional summary or objective. It should mention the critical achievements and awards obtained by the candidate in detail, using bullet points. It is important to include metrics and numbers that showcase the magnitude of success.

This section can start with a header like “Key Achievements and Awards” or “Honors and Recognitions.” The candidate should prioritize highlighting the achievements that align with the requirements of the job posting they are applying for. For example, if the job description requires expertise in digital marketing, the candidate should emphasize their achievements in that domain.

Marketing Resume Achievements and Awards Examples

Below are some examples that will give a better understanding of how to write the achievement and awards section in a marketing resume:

• Received “Most Creative Marketing Collateral” award for designing a brochure that led to a 30% increase in sales.
• Increased the social media following by 50% through strategic content planning and execution.
• Successfully executed a product launch campaign that led to a 70% year-over-year increase in sales.
• Achieved a customer retention rate of 90% by implementing customer-centric marketing strategies.
• Received recognition for outstanding leadership skills, which led to 20% improvement in team performance.

Note that these examples contain metrics and numbers that illustrate the candidate’s impact and contribution to their previous organizations.

Highlighting achievements and awards is a vital aspect of a marketing resume that showcases the candidate’s capabilities and work ethic. By focusing on the accomplishments that align with the job requirements, candidates can increase their chances of landing their dream job.

Using Numbers and Metrics to Demonstrate Success

As a marketing professional, one of the most effective ways to showcase your value to potential employers is by quantifying your accomplishments. In other words, using numbers and metrics to demonstrate success can help you stand out from other candidates and showcase the impact of your work.

Power of Quantifying Experience

Quantifying your experience helps to amplify your success in a tangible way. Hiring managers and recruiters are often looking for measurable results, and numbers and metrics can provide this. For example, stating that you “increased sales” doesn’t provide nearly as much information as stating that you “increased sales by 25 percent in six months by implementing a new lead generation strategy.”

By quantifying your experience, you can also help future employers understand the scope of your work. If you managed a campaign that received 10,000 views, this is a lot more impressive than simply stating that you “managed a campaign.” Including numbers and metrics helps to provide context and specificity to your accomplishments.

Marketing Resume Numbers and Metrics Examples

When it comes to crafting your marketing resume, including numbers and metrics can be incredibly powerful. Here are some examples of how you can use numbers to showcase your accomplishments:

• Increased website traffic by X percent
• Improved click-through rate (CTR) from X to Y percent
• Generated X new leads as a result of a campaign
• Boosted sales by X percent over the course of Y months
• Achieved X amount of social media engagement in a single week
• Managed a budget of $X for a successful campaign
• Led a team that achieved X percent market share in a competitive industry
• Developed and executed a successful email campaign that resulted in X percent conversion rate

These are just a few examples of how you can use numbers and metrics to quantify your success as a marketer. Remember to highlight the most impressive numbers and be specific about the impact of your work.

Using numbers and metrics is an important strategy for showcasing your accomplishments and demonstrating your value as a marketer. By quantifying your experience, you can provide context, detail, and tangibility to your work, making it more impressive to potential employers. Use examples like the ones above to help craft a marketing resume that will stand out from the competition.

Avoiding Common Resume Mistakes

As a marketer, your resume is your best bet to impress a potential employer and land an interview. However, common resume mistakes can easily obstruct your chances of getting that dream marketing job. Here are some common mistakes to avoid:

Common Resume Mistakes

1. grammatical errors and typos.

Grammatical errors and typos are a big “no-no” in resumes. An error-free resume shows that you are detail-oriented and possess strong communication skills – prerequisites for any marketing job. A small typo could negatively impact your chances of getting hired, so proofread your resume several times.

2. Using Clichéd Phrases

Using clichéd phrases, such as “team player” or “good communication skills,” can make your resume sound unoriginal and boring. Instead, focus on specific achievements and details that highlight your uniqueness and make you stand apart from other job applicants.

3. Poor Formatting

Poor formatting on a resume diminishes its readability and aesthetics. A cluttered and cluttered resume can be annoying and difficult to scan through. Keep a clean and organized format that highlights key information and makes it easily accessible to potential employers.

4. Focusing on Job Duties Instead of Achievements

Employers want to know what you achieved in your previous role instead of knowing what you did. Using buzzwords without concrete achievements may not convey your potential impact. Instead, showcase your achievements that highlight your skills and competencies by using specific numbers and data.

Tips to Avoid Common Resume Mistakes

1. tailor your resume.

Tailoring your resume to the specific job description can increase your chances of getting noticed by employers. It is essential to use the right keywords and to highlight achievements and experiences that appear relevant to the job description.

2. Keep It Concise

Employers are usually bombarded with applications, so keep your resume concise and to the point. Avoid using long sentences and paragraphs; use bullet points to simplify your resume content.

3. Highlight Your Achievements

Highlight your achievements and experiences by using specific numbers and data. Showing your potential impact on the previous job will attract employer’s attention at a glance.

4. Proofread

Proofreading is an essential step in ensuring error-free resumes. Ask someone to read and review your resume for grammatical errors, spelling mistakes, and formatting issues.

Conclusion:

Avoiding these common resume mistakes can make your application stand out and increase your chances of getting hired for your dream marketing job. By following these tips, you can create a compelling marketing resume that highlights your achievements and experiences, catches the employer’s eye, and ultimately lands you an interview.

Tailoring Your Marketing Resume for Applicant Tracking Systems (ATS)

As technology continues to evolve, so do the ways in which employers receive, analyze, and sort through resumes. Many companies now use Applicant Tracking Systems (ATS) to streamline the hiring process and efficiently manage the large volume of resumes they receive.

The significance of ATS for job seekers cannot be overstated. According to research, up to 75% of resumes are never seen by a human due to being filtered out by ATS. Therefore, it is essential for job seekers, especially those in the marketing field, to understand how to tailor their resumes to optimize their chances of being seen by recruiters.

Here are some tips for tailoring your marketing resume for ATS:

1. Use Relevant Keywords

The first step in optimizing your resume for ATS is to use relevant keywords that align with the job description. ATS scan resumes for specific keywords and phrases that match the skills and experiences required for the job. Therefore, carefully read the job description and include these keywords throughout your resume, such as in your skills section, job title, and job duties.

2. Simplify Formatting

While creativity is important in the field of marketing, when it comes to resumes, a simple and clean format is key. ATS can have difficulty reading resumes with complex layouts or graphics, so it is best to avoid them. Use a standard font, bullet points, and clear headings to make your resume more readable for ATS.

3. Avoid Using Tables and Graphics

Similar to complex layouts, tables and graphics can cause issues for ATS when scanning resumes. Instead, use simple text formatting to highlight key information, such as bold and italic fonts.

4. Proofread Your Resume

While not directly related to ATS, it is important to proofread your resume to ensure that it is error-free. ATS may have difficulty reading resumes with spelling or grammatical errors, and these errors can also negatively impact your chances with human recruiters.

By following these tips, you can increase your chances of passing ATS and getting your marketing resume in front of human recruiters. Remember to always tailor your resume to the specific job you are applying for and highlight your relevant skills and experiences. A carefully crafted marketing resume can set you apart from the competition and land you your dream job.

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How To Write a Marketing Resume: Your Step-by-Step Guide (With Templates and Examples)

Preparing to write your marketing resume but not sure where to start? Then you’ve come to the right place. Keep reading for your complete marketing resume guide.

Although you may have the necessary skills and experience to land the marketing job of your dreams, you’ll need to do more. It is vital that you know how to write a marketing resume that sells your value to potential employers.

In this guide, we’ll highlight what you need to include in your marketing resume, walk you through the process of writing yours, and show you where to find the best resume templates. If you’d like to jump to a specific section, just use the clickable table of contents.

• What’s the main purpose of your marketing resume?
• What should you include in your marketing resume?
• How to write a marketing resume from start to finish: A step-by-step guide
• Where to find marketing resume examples
• Where to find marketing resume templates
• Marketing resume FAQs
• Key takeaways and next steps

Ready to perfect the art of marketing-resume-writing? Let’s go!

1. What is the main purpose of your marketing resume?

The main goal of your marketing resume is to show recruiters that you have the essential hard and soft skills and experience required for the job. Your resume should highlight your creativity and analytical skills—both of which you will need for any marketing role.

As much as hiring managers want to know that you’re a person, your marketing resume should contain more professional than personal information. It summarizes and presents the most relevant skills, qualifications, and experiences you have, allowing an employer to scan through and deduce whether or not you might be a fit for the role. It should be a simple, factual document (unlike your marketing portfolio , which is where you can really let your personality and your personal brand shine through!) 

2. What should you include in your marketing resume?

It can be quite the dilemma deciding what should and should not make it into your marketing resume. As much as you want to share detailed information about yourself and your skills, it’s important to keep it concise. You don’t want to create a 3-page resume.

These are the must-have sections and information for any marketing resume:

• Name and contact info: Include your  name, phone number, and email address.
• A personal summary: 2-3 profiling sentences at most, summarizing your abilities and professional goals. This is similar to the headline summary you can add to your LinkedIn profile.
• Links to relevant online profiles, like LinkedIn or a professional Twitter account.
• Link to your marketing portfolio: This is a personal website that highlights your skills and experience. You’ll find some marketing portfolio examples to inspire you here .
• Summary of key marketing skills: Include hard and soft skills relevant to marketing.
• Education: Share your educational background, especially major degrees and diplomas.
• Professional experience: Break down past job roles, including dates and your impact in each role.

Now we know what a marketing resume is and what it should include, let’s look at how to go about creating one.

3. How to write a marketing resume: A step-by-step guide

Now that you know what to include, let’s take a closer look at how to organize each section. We’ll also look into how you can use each section to highlight your value to the organization.

1. Choose a marketing resume template

Designing your own resume can be tedious, unless you’re a designer!  If you don’t have the time or know-how to make one from scratch, choose from the vast array of template options available. We’ll share a few places where you can find good templates later on in this guide. 

Keep the following in mind when choosing a template:

• Readability: Avoid overly aesthetic designs with illegible text. Design matters, but it would be pointless to submit a pretty resume that recruiters can’t read. 
• Design: We definitely recommend a pop of color on your resume, but keep it minimal. A two-column design might also make it easier to fit more information on your resume.
• Formatting: A 2018 Jobscan study showed that over 98% of Fortune 500 companies use an Applicant Tracking System (ATS) . These bot-like applications look out for keywords in resumes and are often unable to read images, charts, and other visuals. If your potential employer is one of such companies, then overly stylized resumes like infographic-style resumes, for example, may miss the mark.

In a nutshell: Aim to keep the layout and design of your marketing resume simple, clear, legible, and scannable for both humans and software!

2. Write a compelling summary

Your personal summary features at the top of your resume, and is your chance to pitch yourself—particularly when the job posting does not call for a cover letter. You should highlight your skills and the relevant experience you can bring to your new role, as well as what kind of opportunities you are looking for.

It can be nerve wracking to decide how to present yourself in three sentences. So, as a guide, here are three things to include in your personal summary:

• Unique selling point, i.e. your core skills and strong points, incorporating keywords from the job description
• Past work experience with quantifiable impact, if possible
• What you hope to bring to your potential role

Watch out: A common mistake people make in their summary statement is mentioning what they hope their potential new role will do for them. Sentences like “Marketer hoping to improve skills and gain industry experience” are a no-no, even for entry level jobs. Try these instead:

• Creative and analytical digital marketing specialist with expertise in email marketing. 2 years of experience growing a mailing list by 150% using marketing best practices.
• Seasoned digital marketing specialist working with B2B and B2C companies. 3+ years of experience developing and implementing SEO strategies to increase traffic and brand conversions by over 100%
• Social media marketer with proficiency in Google Analytics, PPC, and social media analytics. Team player with strong community-building skills and a tireless approach toward reaching marketing targets.

3. Add your contact information

This is crucial because recruiters often keep you updated about your application using the contact information provided on your resume. So, be sure to include a functional email address and phone number.

4. Add links to your marketing portfolio

In addition to your contact information and experience listed on your resume, hiring managers want to see your skills in action. Therefore, include a link to your marketing portfolio. This article explains how to create a marketing portfolio if you haven’t done so already. You can include a link to your marketing portfolio in the contact information section.

5. Highlight data-backed skills

This section allows you to expand on your personal summary. Again, refer to the skills mentioned in the job description. Of course, you don’t need to copy the description word for word, but make sure you prove your matching skills in this section.

Keep these other tips in mind for an impactful “Skills” section:

• Use bullet points to go straight to the point, saving time and page space, and making it easier for the reader to see your skills at a glance
• Skip the obvious skills like Microsoft Word proficiency and highlight skills that make you indispensable
• Include data to back up your skills . For example, how much did your SEO skills boost traffic? How many sales did your email marketing strategy generate? How much did your content strategy decrease your site’s bounce rate? Remember to use percentages for a stronger impact.
• Don’t forget soft skills like communication, teamwork, leadership, or community-building. As usual, add proof. How large a team have you led? How have you shown community-building skills? Be specific.
• Write in the active voice. Not only does this back up your communication and writing skills, but it highlights expertise more efficiently. For example, doesn’t “Led a team of 20,” sound better than “In charge of leading a team of 20…”?

6. Include your educational background

It’s natural to feel intimidated if you don’t have a degree in marketing , but that’s actually not necessary for starting a career in the field. There are many other ways to learn the necessary skills, many of which are transferable from other jobs, career paths, and fields of study .

Regardless of whether or not you’ve studied marketing specifically, be sure to mention your significant educational qualifications. Here’s what to keep in mind while filling out this section:

• Write your educational background beginning with your most recent qualification. 
• If you have a university degree and work experience, it may not be necessary to add your high school diploma—because it goes without saying that you have one. 
• Spell out your university’s name and mention the degree received in full. For example, University of Virginia, Charlottesville, VA Bachelor of Arts in Marketing [GPA] The same applies if you have a certification from a bootcamp or an online education provider.
• Where you do not have work experience yet, it might be worth showcasing any university honors, activities, or projects you’ve completed that are relevant to the field of marketing you want to get into
• If you do not have a university degree, mention your highest educational qualification and include any relevant certifications.

Read this article to find out which qualifications you need to become a digital marketing specialist .

7. Show your professional experience

Typically, in the marketing industry, your professional experience can outweigh any degrees or lack thereof. So be sure to include any and every relevant work experience. 

If you’ve never had a standard marketing job, talk about the times you tried your hand at marketing your own business. Did you ever manage your family’s business social media accounts? Do you have a blog for which you generate content ideas? Then share how much you’ve grown your audience. 

For each experience, add a subheading with the role, organization worked with, and dates showing the period spent at that role. Again, start from the most recent role to the least recent. The dates are vital because they show your career progression and the breadth of your experience. 

As you discuss your past roles, you also want to show the value you brought to past employers. So, use figures and specifically highlight what you accomplished during your time there. 

Now let’s take a look at some marketing resume examples to inspire you!

4. Where to find marketing resume examples

The following articles share some useful real-life marketing resume examples:

• Kickresume  

Before you start writing your own resume, we recommend reading through some of these examples to get a feel for what works well on a marketing resume. This will inspire you when it comes to creating your own!

5. The best marketing resume templates for 2022

As we mentioned, you can use a resume template to build the foundation of your resume. The good news is, there are lots of free, customizable options out there for you to choose from.

Here are some great resources for finding marketing resume templates:

• HubSpot’s round-up of free resume templates for marketing, sales, and service jobs
• Microsoft Word’s resume template
• Mac OS Pages resume templates
• Canva’s collection of free resume templates

These templates provide the basic framework and design that will ensure your marketing resume is professional, polished, and easy to read.

6. Marketing resume FAQs

Before we wrap this guide up, let’s answer some frequently asked questions about building a marketing resume.

How long should my marketing resume be?

Ideally, your marketing resume should be one page long, especially if you’re an entry level applicant. One-page resumes are easier to review and often present all the relevant information as concisely as possible.

If you’re a marketing veteran with years of experience enough to fill more than one page, then stick to a maximum of two pages. Any more than that and your resume is probably full of unnecessary information that will overwhelm the relevant content.

What is the best format for a marketing resume?

Marketing recruiters tend to prefer straightforward, traditional resumes. So, stick to basic, chronological resumes. 

As for document formats, .doc and .docx files are the most ATS-readable since they are text-based. But if the submission portal indicates that PDF files are acceptable, you can use those as well.

What will make my marketing resume stand out?

Clear writing, succinct bullet points, and obvious industry expertise will help you stand out on paper.

Should I optimize my marketing resume for certain keywords?

Yes, especially if you’re submitting your resume via recruiting software. Naturally, keywords such as “SEO” and “social media marketing” will pop up in most marketing resumes, so you don’t have to keyword stuff. However, it’s important to make sure you’re using industry terms as much as possible to keep your resume optimized.

What sections aren’t necessary for a marketing resume?

Some sections are optional and may be included based on your knowledge of company culture and whether you have room in your resume for additional sections. A few unnecessary but potentially valuable resume sections are:

• Career objective: Employers care more about what you’re bringing to the table than helping you build a career. So they may not be too interested in where you see yourself professionally in the future.
• Hobbies: This is also far from essential, but some hiring managers like to see a hint of personality. Plus, some hobbies speak to an analytic mind, grit, or even passion that helps managers see if you’re a good fit for the company culture.
• Relevant volunteer opportunities: These can be a great way to show expertise, especially if you don’t have strong professional marketing experience.
• Relevant honors or personal accomplishments: These can also speak to your personality and interests.

What’s more important, my marketing resume or my portfolio?

Both are critical. Not every job might require a resume, but it’s worth having one on hand to customize as needed instead of starting from scratch whenever you need a resume. Portfolios are crucial as a marketing professional; they go a long way in proving your skills and experience.

7. Key takeaways and next steps

Learning how to write a marketing resume can help you stand out from other applicants. To write a resume that gets recruiters’ attention, you have to be specific, data-driven, and strategic. Highlight your unique selling point as well as essential soft skills. It is also vital that you pay attention to the job description itself to know which skills to focus on in your resume.

Keep these steps in mind:

• Find an effective marketing resume template
• Write a compelling summary
• Add contact information, social profiles, and portfolio links
• Don’t forget to add educational qualifications
• Include skills and professional experience

You’re all set to write a winning marketing resume! If you’d like to learn more about forging a career in digital marketing, why not try out this free, self-paced course ?

You may also be interested in reading these guides:

• Am I a good fit for a career in digital marketing?
• How to create an awesome marketing portfolio: Your step-by-step guide
• The ultimate digital marketing specialist salary guide

• Marketing Resume Examples

Flex your knowledge of brand strategy and trends research with an exceptional marketing resume. Learn what skills and qualifications will help you get that dream job interview with the help of our marketing resume examples .

Our Recommended Example

Account Manager

Popular templates in the marketing space, brand manager, public relations officer, media planner, seo analyst.

Table of Contents

• Marketing Resume Templates by Job Title

Create Your Marketing Resume in 5 Easy Steps

Get expert writing recommendations for your marketing resume, 8 dos and don’ts for writing a marketing resume, beat the ats with these marketing resume skills, marketing resumes for every professional level, recommended marketing cover letter, statistics and facts about marketing jobs, marketing resume.

• Ad Operations Manager Resume
• Advertising Account Director Resume
• Advertising Sales Representative Resume
• Affiliate Manager Resume
• Assistant Brand Manager Resume
• Assistant Manager Resume
• Assistant Product Manager Resume
• Beverage Merchandiser Resume
• Board Director Resume
• Brand Manager Resume
• Branding Consultant Resume
• Business Development Consultant Resume
• Campaign Field Director Resume
• Campaign Manager Resume
• Channel Manager Resume
• Commercial Lines Account Manager Resume
• Communications Specialist Resume
• Ecommerce Business Analyst Resume
• Email Specialist Resume
• Fashion Account Executive Resume
• Fashion Brand Manager Resume
• Fashion Manager Resume
• Fashion Public Relations Assistant Resume
• Foundation Executive Director Resume
• Fundraising Coordinator Resume
• International Relations Specialist Resume
• Internet Researcher Resume
• Marcom Specialist Resume
• Market Research Associate Resume
• Market Research Executive Resume
• Market Researcher Resume
• Account Director Resume
• Account Executive Resume
• Account Planner Resume
• Analytics Manager Resume
• Engineer Resume
• Field Manager Resume
• Field Representative Resume
• Officer Resume
• Product Specialist Resume
• Representative Resume
• Trainee Resume
• Media Planner Resume
• Merchandise Associate Resume
• Merchandising Representative Resume
• Nonprofit Program Officer Resume
• Pay Per Click Expert Resume
• Pricing Analyst Resume
• Product Marketer Resume
• Promotions Assistant Resume
• Public Relations Assistant Resume
• Public Relations Officer Resume
• Relationship Officer Resume
• Search Engine Marketing Analyst Resume
• Search Engine Optimization Analyst Resume
• Search Engine Optimization Specialist Resume
• Social Media Analyst Resume
• Sponsorship Executive Resume
• Telemarketer Resume
• Telemarketing Manager Resume
• Textile Merchandiser Resume
• Trade Manager Resume
• Trade Show Project Manager Resume
• Traffic And Production Manager Resume
• Visual Manager Resume
• Visual Merchandiser Resume
• Website Manager Resume

Marketing Cover Letter

• Account Coordinator Cover Letter
• Account Executive Cover Letter
• Account Manager Cover Letter
• Administrative Assistant Cover Letter
• Advertising Operations Manager Cover Letter
• Analytics Manager Cover Letter
• Associate Product Manager Cover Letter
• Brand Ambassador Cover Letter
• Brand Manager Cover Letter
• Business Development Manager Cover Letter
• Campaign Manager Cover Letter
• Chief Officer Cover Letter
• Communications Specialist Cover Letter
• Consultant Cover Letter
• Digital Manager Cover Letter
• Digital Media Manager Cover Letter
• Digital Specialist Cover Letter
• E Commerce Manager Cover Letter
• Innovation Manager Cover Letter
• Internal Communications Manager Cover Letter
• Market Researcher Cover Letter
• Online Marketer And Social Media Professional Cover Letter
• Product Designer Cover Letter
• Product Development Manager Cover Letter
• Product Manager Cover Letter
• Product Marketer Cover Letter
• Project Manager Cover Letter
• Public Relations Officer Cover Letter
• Public Relations Representative Cover Letter
• Search Engine Optimization Analyst Cover Letter
• Search Engine Optimization Specialist Cover Letter
• Social Media Coordinator Cover Letter
• Social Media Manager Cover Letter
• Social Media Specialist Cover Letter
• Trade Marketing Manager Cover Letter
• Traffic Manager Cover Letter
• Visual Merchandiser Cover Letter

Marketing CV

• Account Executive CV
• Account Manager CV
• Program Manager CV

Getting a marketing job interview requires a persuasively written resume. Make the writing process easier by using LiveCareer’s Resume Builder . Follow the step-by-step instructions to craft a professional resume using marketing-specific prewritten text composed by our certified resume writers.

Some of the following are suggestions from our resume builder. They are results-oriented text and clearly show an applicant’s value:

• Planned client relationship cultivating events to promote growth, expanding clientele base by 53 percent.
• Orchestrated launch for new products to expand market share and generated 20 percent increase in revenue.
• Developed marketing plans and successfully promoted business on the internet, improving business opportunities 15 percent.
• Secured high-value accounts through effective customer solutions, consultative selling and promotion of compelling business opportunities.
• Boosted brand image by implementing targeted marketing campaigns and engaging in professional networking to support outreach.
• Maximized effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms.
• Do choose an eye-catching resume template. In the marketing industry, getting people’s attention is a big part of the interview process. If your resume template doesn’t stand out, you likely won’t stand out as a candidate. Choose a template appropriate for the organization you are applying to. If it is a design-focused firm, consider a modern style with striking colors. When applying to a more traditional established agency, stick to black and white but still pick a template with strong formatting.
• Do use metrics to back up your claims. The company you are applying to wants someone who can deliver results. The classic writing advice “show, don’t tell” is especially applicable in this industry. Statistics drive the marketing field, so data and examples are essential in your resume. Use numbers to show how you achieved success in prior roles. For example, indicate that you increased sales by 15 percent or that you oversaw online campaigns on four different social media platforms.
• Do emphasize the results you achieved. As you write descriptions of prior work, use results-oriented language. For example, rather than writing that you applied consultative-selling techniques, write that you landed high-value clients using consultative selling. The latter focuses more on what you accomplished and advertises the strength of the skills you offer.
• Do define a unique value proposition. When you are marketing a product or service, you need to understand the unique value it offers customers. This is as true on your resume as in your marketing work. Identify the unique characteristics that make you a valuable candidate. Prove your marketing ability by selling yourself to potential employers.

Don’t

• Don’t use fluffy language. Hiring managers in the marketing industry can see through fluff. They are looking for someone who can deliver concrete results. Strong communication skills are essential for marketing, so clearly communicate the value you can bring to the team.
• Don’t gloss over the Skills section. Don’t miss the opportunity to sell yourself with your skills. Proficiencies with tools like Microsoft Office are not impressive. Instead, focus on your marketing-specific skills such as channel-specific techniques and notable platforms. For example, you may highlight experience with search engine optimization (SEO) marketing and using AdWords.
• Don’t include irrelevant information. Remove any unrelated qualifications from your resume. You may be proud of being treasurer for your college club, for example. However, this is likely not relevant to a marketing job, so leave it off. On the other hand, activities that demonstrate important soft skills for marketing, such as creativity and interpersonal interactions, can further make your case.
• Don’t let errors make a poor impression. In marketing, presentation is everything. A resume with basic grammar mistakes or, even worse, a misspelled brand name can cause a marketing hiring manager to toss it aside without another look. Show that you have the attention to detail and strong writing skills a marketing professional needs. Use grammar- and spell-checkers to eliminate errors, and always proofread your resume multiple times before submitting it.

When you apply for marketing jobs, you may need to pass organizations’ applicant tracking systems (ATS). These computer programs scan resumes for keywords and analyze how closely they match the keywords of job listings. They can help organizations find applicants with the most relevant resumes.

If you are applying for an in-house job with a major brand or large agency, it is highly likely they are using an ATS. To advance through the hiring process and get your application before the hiring managers, you need a resume that can pass the software. LiveCareer’s Resume Builder suggests skills that marketing companies are likely to program into the ATS. Depending on the type of position you are applying to, consider using examples such as these:

• Marketing analytics.
• Search engine optimization.
• Marketing automation.
• Drupal publishing.
• Creating and distributing consumer surveys.
• Google Analytics.
• Social media promotions.
• Copywriting.
• Brand management.
• Facebook Ads.

Entry-Level Marketing Resume Example: Marketing Intern

If you are a job seeker at the beginning of your career, a strong resume in a functional resume format can help you stand out. You may not have a lot of experience but this format will help you show off your skills and education to show you are qualified for the role. Entry-level job seekers should also point out any transferable marketing-related experience. In the example, the job seeker describes arranging product displays to promote specialty items. Many retail jobs involve some marketing skills.

Mid-Career Marketing Resume Example: Account Manager

A combination resume format , such as the one shown above, can show your progression throughout your career. In the example, the job seeker has advanced from being an intern to an account manager. As you increase your experience, use metrics to show your achievements. In the example, the job seeker expanded the clientele base by 53 percent. This adds weight to her claimed skills in client development and national accounts.

Executive-Level Marketing Resume Example: Chief Marketing Development Officer

Job seekers at the executive level are applying for very competitive jobs. Showing success in prior roles is essential. In this example, the job seeker wrote that he launched new products that generated a 20 percent increase in revenue, a metric that is sure to catch the attention of a recruiter. This job seeker chose a chronological resume format because he has some gaps between jobs. This choice emphasizes his relevant skills by placing them at the top before the timeline of his career.

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Resume Success Stories

Median annual pay, source: bureau of labor statistics, projected job growth from 2018–2028, popular job titles.

• Marketing Manager
• Search Marketing Strategist
• Marketing Research Analyst
• Marketing Specialist
• Advertising and Promotions Manager
• Business Intelligence Analyst
• Public Relations Specialist
• Sales Agent
• Sales Manager
• Insurance Sales Agent
• Sales Engineer
• Telemarketer
• Advertising Sales Agent
• Public Relations Manager

Source: O*Net

Education level required.

• Public Relations Specialists: Bachelor’s degree
• Advertising, Promotions and Marketing Managers: Bachelor’s degree
• Market Research Analysts: Bachelor’s degree
• Wholesale and Manufacturing Sales Representatives: Bachelor’s degree (for technical products) or high school diploma (for nontechnical products)

Average Age in Marketing

Gender diversity, public relations specialists, marketing and sales managers, marketing research analysts and marketing specialists, wholesale and manufacturing sales representatives, source: datausa, highest paying locations by state and city.

• Public Relations Specialists: McLean & Idylwood, VA – $132,036 (2017 average salary)
• Marketing and Sales Managers: Essex County, NJ – $295,054 (2017 average salary)
• Marketing Research Analysts and Marketing Specialists: Norwalk, Westport & Darien Towns, CT – $286,643 (2017 average salary)
• Wholesale and Manufacturing Sales Representatives: Walnut Creek (West), Lafayette, Orinda Cities & Moraga Town, CA – $260,357 (2017 average salary)

Source:  DataUSA

Most common industries.

• Public Relations Specialists: Advertising, Public Relations and related services
• Marketing and Sales Managers: Computer Systems Design
• Marketing Research Analysts and Marketing Specialists: Management, Scientific and Technical Consulting Services
• Wholesale and Manufacturing Sales Representatives: Grocery and related product Merchant Wholesalers

*As seen in :

• Resume Writing
• Resume Examples
• Cover Letter
• Remote Work
• Famous Resumes
• Try Kickresume

20 Real Marketing Resume Examples That Got People Hired at Nike, Google or Yamaha

• Klara Cervenanska , 
• Updated April 11, 2024 9 min read

Want to work with leading global brands on their marketing strategies? You’ve come to the right place. We’ve put together 20 real marketing resume examples by real people who got hired by the world’s top companies. 

We took a close look at these resume examples and explored what it is exactly that made them stand out and be successful. 

We found that crafting a killer marketing resume boils down to two main aspects: content and design . 

• Content. Your content should align with the job description and highlight your skills , achievements , and experiences . 
• Design. In the same way that smart design can highlight key aspects in marketing, a clean, organized resume layout can guide your reader's attention to crucial elements. 

Our real marketing resume samples will help you see the impact of the form and content going hand in hand. In the end, they got people hired at Google , Nike , Yamaha , L'Oréal , or even at the Government of Canada!

Disclaimer: These marketing resume examples were published with the consent of their creators. They were made using Kickresume’s templates . The resumes were anonymized, that is unless their author specified that they wanted their real name and information made public.

Not a fan of resume writing?

Create your resume with AI in seconds thanks to our GPT-4 powered writer.

1. Nike: Retail Brand Specialist Resume Example

Nike is a global, trend setting brand. Hence, if you want to become one of the company’s marketing specialists, you need to show that you know where you’re heading too. 

This marketing resume example shows a young individual with a visual taste that matches the company’s energy . You don’t even need to speak Swedish to see the features that make this resume readable.

Moreover, look at the balance between paragraphs and bullet points and how they convey the message in a different way. Bullet points talk about Sienna’s key tasks, each line being introduced by a powerful action verb .  The short paragraphs in italics, on the other hand, contain Sienna’s first person narrative of challenges and professional achievements.

Retail Brand Specialist at Nike

This resume sample was contributed by a real person who got hired with Kickresume’s help.

To see the full, two-page version of the resume, click directly on the image.

2. Google: Team Leader Resume Example

First, the length of this resume is fairly impressive. But hey, it’s no fluff — only relevant work experience. However, it might surprise you that older jobs are lacking a description. Why is that?

If you have a long story to tell, remember to focus on the 3-4 most recent jobs you had. Likely, hiring managers won’t be very keen on reading an extensive chronicle of your whole professional life.

Also, there’s simply no better way of demonstrating your achievements than with numbers. Notice how numbers appear throughout the whole marketing resume wherever possible. Therefore, if you can quantify your career, do it. Google likes it.

Team Leader at Google

3. sheraton: marketing manager resume example.

The following marketing manager resume boasts an especially powerful marketing professional summary section . It includes the most important pieces of information in just four sentences. Nothing unnecessary or non-relevant.

The comprehensive summary helps you prioritize information you want the hiring manager to see first. This is ideal for someone looking for  high-paying marketing jobs . For Aisha Hakim, this meant highlighting her extensive experience and admirable linguistic skills.

Furthermore, she also included marketing awards. This is a smart move that got her hired at such a multicultural company as Sheraton.

Marketing Manager at Sheraton

4 . yamaha: e-commerce executive resume example.

The marketing resume of Juliam won’t tell us what he looks like, but we know he scored a cool job at Yamaha. If you want to learn more about the inclusion of your photo on your resume , check our article Should You Put Your Picture on Your Resume?

Besides the photo, what makes this one so special? See how the bullet points govern the structure of the resume and list the key responsibilities under each position. Also, notice how the visually dominant labels help the hiring managers see the chronology in the experience and education sections. A smooth journey, so to say.

E-commerce Executive at Yamaha

5 . hummingbird: marketing director resume sample.

If you’re applying for a senior marketing position, you can get away with a wordier resume . The point is to describe your wealth of experience in a enough detailed manner.

The marketing director resume below has a detailed marketing professional summary and includes all the necessary information: a professional title, years of experience in the field and key marketing skills. In the work experience descriptions, Meghan focuses on job duties and also lists key achievements — context plus impact.

Still, this resume could benefit from a clearer structure. Although it’s divided into several resume sections , its structure within these sections leaves much to be desired. Remember that nobody likes reading walls of text. When writing your own marketing director resume, try to use bullet points. They make your resume nice and easier to read.

Marketing Director at Hummingbird

6. philips: marketing management intern resume sample.

Students and fresh graduates often lack experience but exude passion for what they want to do. To write a good marketing internship resume, you need to describe yourself as a motivated and enthusiastic individual. So, what’s the secret of Dennis Bondarev’s resume that got him hired at Philips?

The lesson is — build your resume on your strengths points, not weaknesses. Focus on your soft skills, highlight your education and show off the certificates that you’ve earned so far. Then, just watch your experience grow with every internship you get.

Marketing Management Intern at Philips

7. planetromeo: social media officer resume example.

Marketing is tied closely with the company’s philosophy and its objectives. Consequently, it’s the social media officer who is responsible for shaping the voice of the company in the online world.

The introductory paragraph of Joseph’s resume conveys a clear message: “I share your values and vision, and we will work towards a common goal.” Don’t shy away from including details from your personal life if it has something to do with the position you’re applying to. After all, it’s stories we live, not dry facts.

Social Media Officer at Planetromeo

8. hyatt-regency: marketing communications manager resume sample.

See how the clean layout and logical structure makes the resume easy to read. The bullet point is not the only tool for listing individual tasks in your Work experience section. Instead of bullet points and commas, you can come up with something more creative like vertical lines to divide your keywords .

Marketing Communications Manager at Hyatt-Regency

9. l'oréal: marketing manager resume example.

Being able to present yourself is one of the key skills the hiring managers seek. If they can see that you have a knack for the art of presentation, they’ll instantly recognise your potential.

Marketing is all about customers’ eyes. The bullet points introduce key responsibilities in short phrases and give the resume sample a powerful visual element. One may argue the icons for the job seeker’s hobbies are redundant, but they'll for sure catch the reader’s attention.

Another thing that makes this marketing resume great is mentioning notable clients such as Kinder Chocolate . And, of course, including relevant marketing certifications.

Marketing Manager at L'Oréal

10. hard rock cafe: copywriter resume example.

The position of copywriter at Hard Rock Cafe asks for something eccentric, and that’s exactly what this marketing CV stands for. It’s bold and creative , uses bright colors and an unusual font type. 

Unless you step into the realm of Comic Sans, there’s a high chance you can pick an original typeface that the hiring manager will appreciate. Use it for the headlines, but keep the body text clean by using one of the standard fonts like Verdana, Arial or Times New Roman.

Another thing that makes this copywriter resume special is mentioning notable sites and publications that Nora wrote for. She even added a link to her copywriting portfolio which is a great way to show off your work.

Last but not least, one of the smart ways to demonstrate that you are skilled in communication is including your social media accounts too. But don’t forget to clean up your social media presence first!

Copywriter at Hard Rock Cafe

11. american eagle: marketing and brand manager resume example.

As a brand ambassador manager, you’ll be required to demonstrate that you know how to lead and work with people . So, that's exactly what Bryant did in his marketing resume. In a few bullet points under the work experience section, he describes how he led consumer research and also a multi-functional team to deliver new product developments.

Moreover, he talks about other notable achievements and backs them up with quantifiable results — not only in the work experience section, but also in education.

To make it even more impactful, you could highlight numbers in bold font so they'll immediately catch the attention of hiring managers.

Marketing and Brand Manager at American Eagle

12. government of canada: digital media manager resume example.

Digital marketers should think about promoting themselves digitally . That's exactly what Ariel did by adding a link to her website at the top of her resume (although we had to anonymize it).

But that's not the only thing that makes her digital marketing resume great. For instance, Ariel was on Justin Trudeau’s social media team, being responsible for his official social media accounts. Cool, right?

What’s more, the way she wrote her resume is at least as impressive as her accomplishments. Notice how she always goes straight to the point when describing her past work experiences. You immediately know what her role was and how exactly she contributed to the overall success of her team — because she includes specific data.

She also optimized her resume with digital marketing keywords like “social media, content strategy, UX research, Photoshop” . And both recruiters and ATS systems like that.

Digital Media Manager at Government of Canada

13. harbour space university: sales and marketing cv example.

Gorkem landed an English-speaking job in sales and marketing at a tech hub in Barcelona thanks to his cut-to-the-chase marketing CV. So, if you're a fresh graduate too, your resume should focus mainly on your education and relevant experience.

Just like Gorkem's marketing resume does. Even though he doesn't have marketing work experience yet, he outlines relevant skills like communication, creativity and teamwork. Even more importantly, he included an award section with quantifiable descriptions .

While these accomplishments are linked to his studies and the results are above average, just by including them, the resume appears more professional and he makes an impression of a hard-working and detail-oriented person. And that's exactly what a fresh-graduate's resume needs.

Also, his hobbies section is a breeze of fresh air . Non-generic hobbies like dancing tango and salsa will add a nice touch of personality to your marketing resume.

For those considering university-based marketing roles, there are plenty of university marketing jobs listed by The Times Higher Education that can provide insight and opportunities.

Sales and Marketing at Harbour Space University

14. thermofisher scientific: marketing strategist resume sample.

ThermoFisher is the world leader in serving science. That said, Kyle knew exactly how to catch their attention.

His marketing resume starts with an impressive marketing professional summary where he highlights his job title and experience of working for Fortune 500 companies. He also outlines his expertise in various marketing spheres. 

Moreover, his resume is packed with relevant marketing keywords and action verbs . Words like “developed, implemented, managed, executed, established, created” will make your work experience descriptions sound much more impactful!

Marketing Strategist at ThermoFisher

15. big cartel: digital marketing resume sample.

Megi's digital marketing resume is rather short, but 1-2 pages is the ideal length for your marketing resume, especially if you don't have more than 10 years of work experience.

It has a clean structure and enough white space . But even though the resume template is rather simple, Megi still manages to make her marketing resume stand out by using various graphic elements — like mixing two colors, using bullet points, or displaying skill levels with progress bars.

However, when listing her work experiences, she doesn't use a chronological resume format. If you're an experienced professional, we'd recommend to list your work experience chronologically and start with the most recent job. It's the most used resume format and a favorite among recruiters, too.

Digital Marketing at Big Cartel

16. streamworks: media specialist intern resume example.

This marketing resume example cleverly highlights what the student candidate has to offer, making the most of limited work experience . 

The projects section is a genius idea. It's a strategic way of demonstrating applied skills and knowledge which makes up for the lack of professional experience. Each project showcases Roman's hands-on engagement in the field of marketing — from branding and digital analytics, to even creating a campaign proposal. 

Roman also highlights a broad list of relevant skills such as Adobe software , public speaking, and Google Analytics . He's savvy with tech skills, making him a catch for employers, even as a student.

Media Specialist Intern at Streamworks

17. adidas: sales representative resume example.

This Adidas sales rep resume stands out due to its detailed work experience and an impressive list of extra courses .

In the work experience section, the use of bullet points is spot-on. Each responsibility is neatly summed up, showing his diverse roles. From sales to marketing strategies to market research, it's clear Nick has had a progressive career. It’s like we're watching him grow and evolve professionally.

Additionally, the extra courses section reinforces this growth narrative. Continuous learning is a marker of a dedicated professional, and Nick proves just that. By learning about different areas such as technical and  marketing software , Nick positions himself as a versatile candidate.

Sales Representative at Adidas

18. ikea: e-commerce operations manager resume example.

The reason why this resume stands out is its robust skills section and quantified achievements . 

In the skills section, language proficiency is showcased in four languages — a valuable asset in the e-commerce industry which operates across different geographies. The IT skills, meanwhile, underline Mary's hard skills. Additionally, the proficiency level is shown for each skill, which is very handy.

What's also impressive is Mary’s achievements section. By quantifying her accomplishments, Mary provides concrete evidence of her capabilities, showing her actions led to significant improvements ( “...reducing instances of online out of stock by 40%” ).

E-commerce Operations Manager at IKEA

19. wind hellas: digital marketer resume example.

The resume summary pulls you right in, painting Nikitas as focused, experienced ( 10+ years in Marketing ), and highly motivated. It signals Nikitas is a go-getter who welcomes challenges.

A glance at his professional experience leaves no doubt about his expertise. With a career spanning over a decade, he's knowledgeable in various marketing fields — from customer experience to CRM operations. 

What's even more impressive is his well-organized skills section , divided into 4 categories: Marketing & Communication, Digital Marketing, Systems, and Languages . It makes it easier for recruiters to understand his areas of expertise. 

Digital Marketer at WIND Hellas

20. merck: brand marketing manager resume example.

Starting with a keyword-rich profile , this marketing manager nails it with renowned certifications like Google Analytics IQ , Inbound Marketing , Email Marketing , and Content Marketing , instantly showcasing her forte.

The work experience is sprinkled with quantifiable achievements — from acquiring two new locations within eight months to slashing payroll costs by a staggering 30%. This paints a picture of a result-oriented professional, ready to deliver tangible results.

Along with that, the resume also contains a stand-alone certifications section right after experience and before education, which draws attention to this section. These field-relevant certifications boost Antonella's credibility in the sector. 

Additionally, Antonella includes a unique Leadership Experience section . Here, roles like General Secretary, Graduate Assistant, and volunteering experiences are smartly highlighted, giving her an edge by showcasing her leadership capabilities and community service.

Brand Marketing Manager at Merck

Want more inspiration? See all marketing resumes in our Resume Examples Library . Or check out resume guides for specific marketing and PR positions:

Resume guides for marketing and PR positions

• Marketing Assistant Resume Guide
• Digital Marketing Resume Guide
• Marketing Manager Resume Guide
• Brand Ambassador Manager Resume Guide
• Content Manager Resume Guide
• Advertising Manager Resume Guide
• Events Coordinator Resume Guide
• Public Relations Resume Guide

And if you feel like you still need more guidance, check out our ultimate resume guide or download our ebook , completely free of charge.

Tip:  If you already have a great LinkedIn profile, there's no need to create a resume from scratch. You can simply  turn your LinkedIn profile into a resume  in one click. No hassle.

FAQ: Marketing resume

Here are the seven best skills to include in a marketing resume:

1. Influencer marketing 2. Social media marketing 3. Pay Per Click (PPC) 4. SEO and SEM 5. Content creation 7. Data analysis 7. Email marketing

To write a CV for sales and marketing, you should:

1. Start with a strong profile summary including relevant keywords, such as Google Analytics IQ or email marketing certifications. 2. Detail your work experience using bullet points to showcase roles and responsibilities, spanning sales, marketing strategies, and progressive career growth. 3. Quantify achievements to provide concrete proof of capabilities, like surpassing campaign goals, increasing brand reach, or driving customer engagement. 4. Create a separate section for certifications to bolster credibility, showcasing ongoing learning and professional development. 5. Highlight hard skills , such as proficiency in CRM software, social media management, or market research, to emphasize your capabilities. 6. Ensure a clean and visually appealing design , avoiding clutter and using appropriate headings, bullet points, and spacing to enhance readability.

For marketing managers with lots of experience, go for a reversed chronological format . Show your work history in order, starting with the most recent position. It helps highlight your career progression and accomplishments.

If you're new to the game or have limited experience, try a functional resume format . Put your skills and certifications up front to grab attention. Show recruiters what you bring to the table, even without tons of experience.

First and foremost, make sure to use keywords from the job description on your marketing resume. However, in general, here are the best keywords for a marketing resume :

Digital marketing Analytics Brand management Market research Campaign management

Klara graduated from the University of St Andrews in Scotland. After having written resumes for many of her fellow students, she began writing full-time for Kickresume. Klara is our go-to person for all things related to student or 'no experience resumes'. At the same time, she has written some of the most popular resume advice articles on this blog. Her pieces were featured in multiple CNBC articles. When she's not writing, you'll probably find her chasing dogs or people-watching while sipping on a cup of coffee.

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• • Worked closely with the Creative Director to delegate and assign incoming creative requests.
• • Coordinated with multiple external agencies to manage partner customizations and significant request volume.
• • Assisted in the management of timelines, gathering and communicating programming information, and the creative review process.
• • Supported the team in managing an evolving suite of creative design assets.
• • Participated in weekly meetings to maintain an understanding of the financial services and marketing industry landscape.
• • Assisted in the development of creative assets and imagery requests.
• • Supported the execution of partner marketing campaigns.
• • Gained valuable experience in the financial services space.

22 Marketing Resume Examples & Guide for 2024

Your marketing resume must immediately showcase your prowess in creating engaging campaigns. Highlight your ability to analyze market trends and adapt strategies accordingly. Demonstrate your proficiency in both digital and traditional marketing methods. Employers seek candidates who can integrate seamlessly into multi-channel approaches.

All resume examples in this guide

Marketing Intern

Affiliate Marketing

Business Marketing

Content Marketing

Creative Marketing

Ecommerce Marketing

Email Marketing

Event Marketing

Experiential Marketing

Fashion Marketing

Freelance Marketing Consultant

Growth Marketing

Influencer Marketing

Marketing And Sales

Marketing Assistant

Marketing Associate

Marketing Coordinator

Marketing Specialist

Product Marketing

Sports Marketing

Telemarketing

Resume guide.

Resume Format

Marketing Resume Experience

Hard & Soft Skills

Certifications and Education

Resume Summary Tips

Additional Resume Sections

Key Takeaways

By Experience

Marketing professionals who are preparing a resume for a new position face some unique challenges that can impact their chances of making a good impression on recruiters and HR managers.

Oftentimes, they focus on the wrong information or forget to document their accomplishments in expanding market reach, increasing ROIs, and other key marketing metrics.

In this guide, we will discuss the common pitfalls and mistakes many marketing professionals make when creating a tailored marketing resume. We use real-world examples to cover necessary information, such as how to:

• Create a properly formatted resume that perfectly balances your creative and technical skills along with your business savvy.
• Quantify complex metrics, such as ROIs, conversion rates, click-through rates, and other marketing metrics, in a way that everyone can understand.
• Demonstrate your connection to the industry through memberships with national organizations and local networking groups.
• Highlight relevant advanced training through certifications in various marketing tools.

If this resume guide does not line up with your career plans, we have other relevant guides for you to check out:

• Event Marketing resume
• Fashion Marketing resume
• Sports Marketing resume
• Influencer Marketing resume
• Email Marketing resume

The first step in creating a marketing resume is to use the proper format, which includes specific sections that recruiters expect to find.

How to format a marketing resume

All resumes, regardless of position, follow a specific document format that everyone must adhere to, especially now that the popularity of applicant tracking systems is on the rise.

Fortunately, this format includes the standard document settings for most word-processing applications. If you are creating a new resume from scratch, you don’t have to worry about margins, line spacing, and font sizes. That being said, there are some choices that you can make in the formatting of your marketing resume.

Enhancv offers free resume templates  to get you started. These templates come in a variety of styles, from modern to creative, and include modern fonts such as Exo 2, Lato, Montserrat, Raleway, Rubix, and Volkhov. You can choose a more classic font, like Arial or Times New Roman, but these are outdated and overused, and we are building a more modern resume.

Whatever font you go with, make sure it is a serif or sans-serif font . Using a script or decorative font is not the way to make your resume stand out.

Your resume is divided into small sections where you will detail your:

• Title and current contact information
• A professional resume statement
• Details of past marketing experience
• Post-secondary education and any advanced training
• A list of technical, business, and creative skills

All of this needs to be done in no more than two pages, which is more than enough, even for marketers with 15+ years of experience. With a little work, you’ll find there is plenty of space to list your experience, education, and marketing skills.

When you are ready to apply for a marketing position, save it as a PDF document (.pdf) . This will preserve the look of your resume no matter what operating system or screen size they are using.

Is your resume good enough?

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Already have a marketing resume ready to go? Run it through our resume checker  to get an in-depth analysis.

Before we begin adding your career details, take a look at the must-have sections and what recruiters want to see from their pool of candidates:

The top sections on a marketing resume:

• Profile summary: A brief statement that summarizes your career and includes any profitable sales strategies, increases in profits, or social media saturation.
• Core competencies: Include a list of technical, creative, and marketing skills that highlight your unique set of knowledge and marketing abilities.
• Professional experience: Detail your past work experience in concise bullet points that quantify marketing metrics and other accomplishments.
• Education and certifications: Demonstrate a foundation of knowledge of rudimentary and advanced marketing skills through post-secondary education and industry certifications.
• Skills and tools: Detail your experience in a wide range of technical, business, analytical, and creative software and industry tools such as SEO, Mailchimp, Google Analytics, and Salesforce.

When listing the details of your past accomplishments, be sure to include the following:

What recruiters want to see on your resume:

• Experience in creating and implementing marketing strategies: The main responsibility of all marketers is to develop content and social media marketing strategies that target specific audiences and prompt them to engage.
• Proficiency in digital marketing tools: Experience with Google Analytics, SEO, and lead generation software shows recruiters you can analyze new trends and develop strategies to expand the company's market reach.
• Creativity and innovation: Marketing trends are constantly changing, and effective marketers need to come up with creative and innovative solutions to keep their brand or product relevant.
• Strong communication skills: Marketing is all about promoting a brand or product, and that requires superb communication and listening skills to engage different audiences and build a connection with each of them.
• Analytical skills: Recruiters need to know if their new hires will be able to analyze marketing trends and develop the best strategies based on the data they analyze.

The first section we will work on is the resume experience section, which will include any past marketing or other jobs where you performed the duties of a marketer. Because you want to highlight your most recent experience, you will list all jobs in reverse chronological order .

How to write your marketing resume experience

The resume experience section is where you will list any marketing experience within a specified field. Marketing a popular child’s toy requires a unique marketing approach that is different than how you would market pharmaceuticals or climate change initiatives.

Many marketing experts fail to properly detail their work experience in a way that shows what they bring to the table. Instead of listing accomplishments with quantifiable data, they simply include the job duties and responsibilities. Recruiters are well aware of the requirements for the job. After all, they are the ones who wrote the job post.

Let’s take a look at a real-world marketing resume experience example to give you a visual of what we mean:

• • Execute direct email, push, and SMS marketing campaigns
• • Create new email templates and user journeys using Salesforce Marketing Cloud
• • Develop campaigns that are more personalized to the customer with updated graphics and other features
• • Optimize design layout to improve readability on all devices
• • Develop weekly reports for staff and executive officers

This resume example reads more like they simply pasted the job details and did nothing to show how well they performed on the job. Don’t do this.  

Each job entry should list how you used your skills and knowledge to produce actionable results. “Execute direct email…” should be “Executed direct email…” It is a task you have already performed and should be written in the past tense.

Another common mistake is not listing the industry type or a brief company description. Right now, we have no idea what they are marketing. This example leaves more questions than answers and does not make a good impression.

Let’s see if we can improve it by adding some more details about the company and their performance:

• • Executed 200+ direct email, push, and SMS marketing campaigns to existing and new markets, which led to a 20% increase in new customer accounts
• • Created 50+ email templates and user journeys using Salesforce Marketing Cloud
• • Developed 100+ campaigns using graphics, personalization, and advanced features, such as AI integration and more targeted ads based on customer feedback
• • Optimized design and layouts of 10,000+ emails, ensuring user and mobile-friendly capabilities
• • Tested 5,000+ emails for quality assurance, which reduced grammatical errors by 39%
• • Developed and presented 7+ reports to staff and executive officers every week

That’s much more like it. Notice how, instead of just listing the job duties, they include vital information about the scope of their work and the positive impact they had. This example does a great job of showing:

• The effect they had on adding new customers through developing new email marketing campaigns.
• Experience using a specific marketing tool (Salesforce) to demonstrate their knowledge of industry software.
• The amount of workload they are comfortable handling.
• Experience in improving workflow and reducing production errors.
• The ability to work with all levels of employees, from support staff to upper management.

Notice how this example includes the company’s industry, vacation rentals. This helps recruiters determine if the person has the right experience for their marketing field.

How many jobs should you include in this section? Because of the limited space, include no more than three jobs. Any more than that, and you risk going over the two-page limit and most recruiters will stop reading at that point.

Now it’s time to focus on one area where over 80%  of job seekers  fail to take full advantage of the potential of their resume.  

How to quantify impact on your resume

We saw in the resume experience section how much of an impact using numbers and percentages  can make on your resume. Marketing pros are at a unique disadvantage when it comes to quantifying their actions. It’s not so easy to quantify customer aquisitions, conversion rates, and cost-per-lead reductions of targeted ad campaigns.

Here are some examples of marketing metrics that will help you make a big impact:

• Total revenue generated: “Directed the launch of a campaign for a new educational product, resulting in revenue of $5.4M in the first year.”
• Customer/Client acquisition: “Planned client relationship cultivation events to promote growth, resulting in expansion of clientele base by 53%”
• Number of marketing campaigns: “Created 35+ content marketing initiatives to drive traffic, increasing revenue by 12% with a 6% boost in donor retention.”
• Conversion rate increases: “Analyzed sales funnels while measuring online campaign performance, resulting in a 17% improvement in customer conversion rates.”
• Budgetary savings: “Worked with local shelters to build a paid advertising campaign on Facebook and Instagram, resulting in a 55% cost reduction per lead.”
• Increases in social media engagement: “Worked with local restaurants to grow their online search presence, leading to an increase in organic search traffic from 100 to 1,000 users per month on average.”
• SEO Ranking improvements: “Achieved 1st position on the Google Search Page for selected keywords (5000+ set).”
• Email marketing metrics: “Developed and executed a targeted email campaign resulting in a 25% increase in open rates and a 15% increase in click-through rates.”

Apps like Google Analytics and Hubspot can help you find these and other marketing metrics.

How do I write a marketing resume with no experience

If you are looking for your first marketing job, have no fear. You don’t need formal marketing experience to qualify, but you will need to show you have the relevant skills and experience to be an effective marketer.

For first-time marketers, recruiters like to see past work experience  in:

• Content creation
• Sales or general retail experience
• Social media management
• Freelance design work
• Marketing internships

If you manage several personal social media accounts that have the same type of content, you can use that as an example of your marketing experience. If you volunteered your time to help an organization expand its market reach, you want to include that on your resume.

Ideally, you want to list those jobs that show a steady progression toward a marketing career. Take a look at this real-world resume example from someone who is interested in a marketing career:

Each job uses the skills and tools that a marketer would need and does not include similar jobs. There’s no need to list other sales jobs where you did the same duties as the one listed, especially if you are applying for your first marketing job.

How to list your hard skills and soft skills on your resume

Marketers need a wide range of creative, technical, and business skills to generate effective ad campaigns, increase ROIs, and attract new customers to their brand or product. Your job is to list only those skills that are necessary to the specific job you are applying to.

You would only include “First aid/CPR training” as a skill set if you are marketing life-saving products or working in an environment that requires First Aid and CPR training.

Your hard skills  are those skills that you learn through coursework at a university or trade school, internships, and real-world experience through part and full-time jobs and personal projects. They include essential skills such as data analysis, budget management, and experience with Adobe Creative Suites.

Some of the most-requested hard skills from employers include:

Best hard skills for your marketing resume

• Search engine optimization (SEO)
• Pay-per-click (PPC)
• Google analytics
• Content management systems (CMS)
• Social media advertising
• Email marketing
• Adobe Creative suites
• Market research
• Marketing automation software
• Articulate storyline
• HTML/CSS knowledge
• Customer relationship management (CRM)
• Data analysis
• Strategic planning software
• Graphic design tools
• Video editing software
• Conversion rate optimization (CRO)
• A/B testing
• Microsoft Office suites

Soft skills define more personal skills, such as emotional intelligence and being able to work with all types of people (interpersonal skills). You generally pick these up through everyday life experiences and spending time with your friends, family, and peers.

Without these skills, marketers would have difficulty relating to their customers, creating creative ad campaigns, and leading a team of diverse employees.

These are the top soft skills  that are crucial to be a successful marketer:

Best soft skills for your marketing resume

• Communication skills
• Problem solving
• Critical thinking
• Adaptability
• Analytical thinking
• Time management
• Decision making
• Collaboration
• Negotiation
• Emotional intelligence
• Customer service
• Attention to detail
• Relationship building
• Salesmanship
• Listening skills

Before we move on to the education section, let’s talk about tailoring your resume  to the job post. This will help you make a better first impression and score higher with applicant tracking systems.

When creating a job post, HR staff will add specific keywords and phrases to narrow their pool of candidates. If they use an applicant tracking system, the software will score each resume on the number of matching keywords.

If the job duties say: “Exceptional interpersonal and communication skills, including a high level of emotional intelligence and empathy.”

Your resume must include “empathy,” “communication skills,” and “interpersonal” in either the resume experience section, professional summary, or skills sections. It is OK to list them in multiple sections, like the resume summary and work experience or technical skills sections.

While you don’t necessarily have to add the exact words, a 100% match may score higher than a partial match.

How to list your certifications and education on your resume

Listing your education is required for all resumes, no matter how long ago you graduated. It shows employers that you have a solid educational foundation and are willing to put in the work necessary to learn the skills you need to succeed.

While some entry-level marketing jobs may not require a bachelor’s degree, earning one will allow you to advance to higher positions and earn more money. The best degrees for marketing include:

• Marketing/Digital marketing
• Business administration
• Communications
• Advertising
• Graphic design

When adding your post-secondary education, you want to include:

• Name of the degree
• School name and location
• Dates of attendance/graduation date
• Course description

First-time marketers with only an internship or summer job under their belt can add college coursework  in a short bullet list as well as any school volunteering projects, achievements, or recognitions. Take a look at this example of a resume education section for someone who wants a career in marketing:

• • Introduction to Marketing
• • Marketing research
• • Consumer behavior
• • Salesforce management
• • E-commerce
• • Advertising and sales promotion
• • Principles of selling
• • Email marketing
• • Current Brand Activation Association (BAA) member

In addition to a 4-year degree, marketers can further hone their skills by earning certifications for various marketing tools and software. All you need to list in this section is the name of the certificate and the company that provided the training.

If you need to boost your knowledge and earning potential, consider applying for one of these certificates:

Best certifications for your marketing resume

• Google Analytics certification
• HubSpot Content Marketing certification
• Meta certification
• Salesforce Certified Marketing Cloud Email Specialist
• HootSuite Social Media Marketing Certification

How to write your marketing resume summary or objective

This next section is one more area that you can to tailor to the job you are applying for. Which one is right for you, a summary or objective? That depends on how much marketing experience you have.

A resume summary  is a summarization of your marketing career and includes accomplishments in various marketing metrics, such as increased revenue generation and year-over-year expansion of market reach. It is for those marketers with 5-10+ years of experience within the same marketing field (e.g, content marketing, email marketing, or product marketing ).

A resume objective  is for marketers that are in the beginning of their careers and still need to gain some real-world experience. It includes their career objectives and how they plan to reach those goals.

For this guide, we will focus on showing you how to create an effective resume objective using a real-world example from a young marketing professional’s resume.

In this example, we see what many marketers do when writing about their career. It’s a good start, but can bo so much better.

We get a clear picture of this person’s experience as an e-commerce and social media strategist and how they used their skills to improve their client’s online presence. There are some key details that are missing that can be easily added:

Now we have a more targeting resume objective that does an impressive job of stating:

• The years of experience
• Specific platforms where they have experience in
• The number of accounts they managed
• Their interest in finding a company that allows them to gain valuable experience in specified areas

This is a great example of how you can write a powerful statement in only 4 sentences.

Now that we’ve gone over the main sections of your resume, let’s talk about some additional resume sections  that are important for marketers to have on their resumes.

Additional sections for a marketing resume

There are just a few more sections that we need to discuss before you can submit your polished resume.

Networking is very important for marketers in all fields, and recruiters like to see memberships in national or local marketing groups. There is a Professional Association section where you can list your affiliation to one or more groups:

Including this information shows that you are building new industry connections and staying informed of new marketing trends, tools, and technologies.  

On top of your education and marketing certifications, you can also list additional training through workshops, conferences, and other professional development courses or programs:

Here are some other special Enhancv resume sections  that you should consider adding to your resume:

• Achievements: Highlighting awards and recognitions related to marketing gives proof of your expertise in the field and can help you get noticed.
• Spoken languages: This section is essential if the job requires mastery of a second language.
• Publications: Another great way to show off your expertise in marketing is by listing any blog posts, articles, or books you wrote and published.
• Volunteering: Recruiters love to see their employees donate their time and marketing experience to a charity or local community group.
• Technical skills: Marketers need experience in a wide range of equipment and software, from video cameras and editing software to Microsoft Office, Google Analytics, and MailChimp.

Adding an online portfolio to your resume

Having a portfolio is not just for painters, photographers, and fashion designers. Thanks to the internet, we can now create a website portfolio for any type of industry.

Marketers can take full advantage of this and showcase their past accomplishments and projects on a single website instead of giving them multiple links.

Here are some of the most common types of content that you can include in your marketing resume:

• Samples of content creation
• Social media strategy statistics
• Managed social media accounts
• Design work
• Email marketing campaigns
• Website projects
• SEO and SEM projects
• Press releases
• Publications

Where can you add a portfolio link? The header is the best place for this:

Notice how the title includes their certification and the industry type. This section is often overlooked as a way to further highlight your marketing experience.

Should you add a photo to your marketing resume? There are a few positions where adding a resume photo is appropriate, and this is one of them. When adding a photo, make sure to use a professional headshot where you are professionally dressed and is well lit.

Key takeaways

Our journey toward building an attention-grabbing marketing resume is complete. Congratulations!

Now that you are aware of the common mistakes and pitfalls marketers face, you will have a resume that:

• Effectively uses numbers and percentages to quantify complex marketing metrics in the summary/objective and work experience sections.
• Highlights industry-related technical and business skills, creative abilities, and interpersonal skills in a way that demonstrates all necessary marketing skill sets.
• List professional associations and networking groups that show you stay current with new trends and technologies.
• The value of adding a digital portfolio and other resume sections to detail past marketing accomplishments and your passion for marketing.

Marketing resume examples

Explore additional marketing resume samples and guides and see what works for your level of experience or role.

Looking to build your own Marketing resume?

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24 Digital Marketing Resume Examples - Here's What Works In 2024

In today’s competitive job market, you need a strong resume to stand out from the candidate pool and impress both recruiters and hiring managers. you will want to tailor your resume specifically to the job that you are applying for with relevant keywords, action verbs, and transferable skills. here are seven digital marketing templates to help you jumpstart your resume in 2023..

Digital marketers are specialists in all things marketing; especially in relation to digital platforms like social media digital advertising, and more. They provide creative solutions to help clients recreate their brand to increase awareness of the company and drive sales. Digital marketers will also analyze market trends and identify target audiences as a first step to launching a successful marketing campaign. The job outlook for digital marketers is estimated to be a 6% increase from 2019 to 2029, which is an increase in over 18,000 jobs. As more companies go digital and as technology becomes more prevalent, the demand for digital marketers will continue to rise. The newest generation of consumers called Gen-Z are well-known for their social media usage and social media will continue to be one of the largest areas of opportunity for marketing. With that being said, let’s take a look at what successful digital marketing resumes look like in 2023. We will examine seven different templates with different digital marketing positions that leverage your work history and education. Then, we’ll review a list of action verbs to complement your experience and a list of common hard skills that recruiters want in digital marketing candidates.

Digital Marketing Resume Templates

Jump to a template:

• Digital Marketing Specialist
• Entry Level Digital Marketing
• Digital Marketing Director
• Digital Marketing Analyst
• Digital Marketing Manager
• Senior Digital Marketing Manager
• Marketing Director
• Digital Marketing Coordinator
• Digital Marketing Intern
• Digital Marketing Strategist
• Email Marketing Specialist

Jump to a resource:

• Keywords for Digital Marketing Resumes

Digital Marketing Resume Tips

• Action Verbs to Use
• Bullet Points on Digital Marketing Resumes
• Frequently Asked Questions
• Related Marketing Resumes

Get advice on each section of your resume:

Template 1 of 24: Digital Marketing Specialist Resume Example

A digital marketing specialist is a professional who helps organizations increase their online visibility, generate more traffic, and eventually increase their profit. They use multiple strategies, including search engine optimization, copywriting, email marketing, influencer marketing, user-generated content, and paid advertising. This is a role that requires a lot of market research and evaluation, so it’s important to highlight your data analytic skills on your resume.

We're just getting the template ready for you, just a second left.

Tips to help you write your Digital Marketing Specialist resume in 2024

   highlight your marketing automation skills on your resume..

Marketing automation software is used for reducing repetitive tasks and taking some weight off the digital marketer’s shoulder. These tools optimize marketing campaigns including email marketing, content management, audience segmentation, etc. This way, digital marketers can focus on more relevant tasks such as marketing analysis and strategic planning.

   Mention your knowledge of user experience design.

User experience is the process of evaluating and enhancing users’ interaction with a brand, product, or service. Digital marketers use UX to improve the target audience’s perspective of a brand or website. This helps them improve the product’s aesthetic, functionality, and experience.

Skills you can include on your Digital Marketing Specialist resume

Template 2 of 24: digital marketing specialist resume example.

As an experienced digital marketing specialist, make sure to highlight your successful projects and marketing experience in previous positions. This is a general digital marketing specialist template that demonstrates a well-rounded grasp of best marketing practices with a variety of relevant hard skills and numeric accomplishments that show the recruiter what you can do.

   Quantify your achievements and projects

As a digital marketing specialist, you are responsible for driving traffic. Sharing specific numbers of the results of your work gives the recruiter hard numbers to picture what you can do for their company. This resume template offers key examples like “increased monthly organic website traffic by 35%” (numeric achievement) and then explicitly states what digital marketing strategies they used.

   List your relevant hard skills for marketing

Hard skills for digital marketing specialists are specifically related to data analysis to understand and act on market trends, as well as the ability to use creative software such as Adobe Creative Suite and Illustrator. You’ll want to make sure to cross-reference the job description and only list skills that you are truly familiar with.

Template 3 of 24: Digital Marketing Specialist Resume Example

Digital marketing specialists are responsible for planning and carrying out marketing campaigns as well as analyzing and reporting data. Although this role is less senior than a management position, it still usually requires some prior experience within digital marketing. Your resume should highlight successful digital marketing campaigns you’ve run at past jobs. Make sure to also mention your relevant hard skills in your skills section, as shown in this resume.

   Quantifies achievements with specific metrics

Whenever possible, use specific numbers to quantify the results you achieved through your past digital marketing campaigns. Saying that you “increased monthly organic website traffic by 35%” or “achieved a 91% lead-form submissions increase” shows hiring managers what you are capable of achieving for their company.

   Prominent skills section showcases technical abilities

You’ll typically need at least some technical skills to become a digital marketing professional. You might need to use software for marketing automation, graphic design, and analytics in your day-to-day job -- so be sure to list these hard skills prominently on your resume.

Template 4 of 24: Entry Level Digital Marketing Resume Example

As an entry-level digital marketing professional, you'll be entering a dynamic and ever-evolving field that offers diverse opportunities to create and execute online marketing campaigns. To land that first job, it's essential to understand the industry trends and tailor your resume to showcase your abilities in line with the specific needs of each company. In recent years, there has been a growing emphasis on data-driven strategies and the importance of content marketing, so demonstrating your familiarity and skills in these areas can be a huge plus on your resume. Additionally, highlighting your adaptability and eagerness to learn new skills will show employers that you're ready to grow with the industry. Since you're applying for an entry-level role, employers will be more interested in your potential rather than an extensive work history. This means your resume should focus on your digital marketing skills, knowledge, and any relevant projects or internships you've completed. Remember to connect these experiences to the specific job requirements and emphasize your ability to quickly learn and adapt to new marketing tools and trends, as this is crucial for success in the digital marketing world.

Tips to help you write your Entry Level Digital Marketing resume in 2024

   showcase your relevant projects and internships.

As an entry-level applicant, it's important to focus on the projects and internships you've completed that demonstrate your digital marketing skills. Describe your role in these projects, the results you achieved, and how they relate to the job you're applying for.

   Highlight data-driven and content marketing skills

Since the digital marketing field is increasingly focused on data-driven strategies and content marketing, emphasize your skills in data analysis and content creation. This could include experience in Google Analytics, A/B testing, social media content creation, or blog writing.

Skills you can include on your Entry Level Digital Marketing resume

Template 5 of 24: entry level digital marketing resume example.

If you lack work experience but are trying to gain more in your next job, the entry level digital marketing resume is for you. You’ll want to supplement your work experience through internships with your education, alongside any relevant extracurricular activities and projects that you accomplished while in school. Skills related to digital marketing and certifications will further help you to demonstrate a strong educational background for the role.

   Focus on your education section and list it first

Since this role is an entry level position, you will want to leverage your relevant education. This template lists a major in marketing and a minor in psychology; the minor is still relevant, as marketing can utilize psychology to make the product or services more appealing to the consumer depending on phrasing, product placement, use of colors, and more.

   Showcase completed projects related to marketing

As a student or recent graduate, you may only have internships as your primary work experience. Discussing additional marketing projects that you completed while in school shows a strong dedication to your craft, especially in volunteer positions. For example, you’ll want to mention if you managed the social media for a non-profit organization or increased engagement on social media platforms.

Template 6 of 24: Digital Marketing Director Resume Example

Digital marketing is a fast growing field that focuses on utilizing web-based tools and software to enhance lead generation, audience targeting, brand awareness and more. A digital marketing director is responsible for assessing a company’s goals and building a digital marketing plan for them. The digital marketing director will create the marketing plan, as well as oversee its implementation, and monitor data to ensure it’s producing the anticipated results. A digital marketing director typically oversees a team of junior digital marketers, who they are responsible for managing and delegating tasks to. For this role, hiring managers will be looking for someone with a degree in marketing, communications, or another related field. A master’s is not required, however, a master’s in marketing can help you land a senior role in digital marketing. More importantly, hiring managers will want someone with foundational experience in digital marketing. An ideal candidate typically has at least 2 years of digital marketing experience and specific technical skills such as being certified in GoogleAds, experience leveraging search engine optimization, and more.

Tips to help you write your Digital Marketing Director resume in 2024

   get certified in google adwords to stand out as a digital marketing director.

Google is a robust tool for digital marketers who use it effectively. Hiring managers want a candidate with experience effectively utilizing Google’s advertising platform. If you don’t have much experience with implementing Google AdWords, you can take the certification course. Upon completion you’ll have a new credential on your resume that will catch the eye of hiring managers.

   Show transferable skills in digital marketing from previous roles

If you have assisted with or individually implemented digital marketing strategies in previous roles, it’s important to highlight this. There are a variety of experiences you should note, including any experience managing or creating social media content, analyzing social media data, utilizing email marketing campaign tools, and more. This will show hiring managers you understand how to implement these digital tools.

Skills you can include on your Digital Marketing Director resume

Template 7 of 24: digital marketing director resume example.

Digital marketing directors are not just specialists, but also leaders of the marketing department. You’ll be responsible for directing the vision of the company’s marketing campaign, developing new strategies to increase engagement and generating traffic for the company’s website. The ability to analyze performance of previous marketing campaigns is a must and this role often requires 5+ years of leadership experience.

   Highlight your leadership and management experience

As a director, you should have professional experience with effectively leading and managing teams. The question that recruiters want to know is: how were you effective? You’ll want to combine action verbs and numbers here to stand out. A great example this resume uses is “recruited, hired, and trained 25+ marketing and sales specialists, improving overall sales by 20%.”

   Emphasize meeting sales goals and increased revenue

As a digital marketing director, your ultimate goal is to generate as much revenue as possible and surpass sales goals by persuading more people to buy your company’s product or service with your marketing expertise. If you have a track record of achieving or overachieving previous sales, you’ll want to mention it with an estimated figure or percentage.

Template 8 of 24: Digital Marketing Analyst Resume Example

A digital marketing analyst helps businesses improve their marketing campaigns by making data-backed decisions. They conduct market research with statistics and analyze trends to develop more informed strategies. Therefore, it is essential to highlight your strategic approach on your resume by mentioning successful marketing projects on your resume.

Tips to help you write your Digital Marketing Analyst resume in 2024

   mention the marketing analytic tools you use on your resume..

Digital marketing analysts use different tools to analyze trends, such as Google Analytics or SEMrush. However, there are numerous marketing analytic platforms out there. You should mention the ones you are familiar with. Yet, it’s also a good idea to check if your potential employer requires you to work with a particular tool.

   Showcase your data visualization skills.

After conducting your research and getting the results, you should communicate these outcomes to the stakeholders or the marketing team. However, it is a great idea to use data visualization techniques to illustrate the results. You can use charts, graphics, and even storytelling videos to back up your presentation.

Skills you can include on your Digital Marketing Analyst resume

Template 9 of 24: digital marketing analyst resume example.

As a digital marketing analyst, you specialize in analyzing data, marketing metrics, and more. This is one option for a career path from a generalized digital marketing specialist, especially if you don’t want to go into management yet or at all. Make sure you emphasize your transferable analysis skills and experiences making informed decisions based on data to show what you can bring to the table.

   Showcase your abilities with data analysis

Since the digital marketing analyst focuses more on data analysis and implementing changes based on market trends, you’ll want to highlight your proficiency with both researching, analyzing, and making informed decisions. This can be done with both your listed hard skills and your work experience combined. Using numbers is crucial to quantify your experience and results of your work.

   Tailor your resume with relevant keywords

Beyond focusing your resume on your proficiency in data analysis, you’ll want to use relevant keywords in the job description. This may include terms like “SEO,” “digital ads,” “retention analysis,” “digital optimization,” and more than hard skills. A digital marketing analyst is more niche than general digital marketing, and you want to show that you know what you’re talking about.

Template 10 of 24: Digital Marketing Manager Resume Example

There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.

Tips to help you write your Digital Marketing Manager resume in 2024

   improve your chances of getting noticed by using keywords..

Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.

   Maintain a good readability score.

There is a reason why readability plays a huge role in search engine optimization. Users won’t be engaged in content that is hard to read. That’s why search engines prioritize content with positive readability scores. The same thing can be applied to your resume. Recruiters might ignore your resume if it’s hard to read. That’s why it is important to distribute your work experience content into bullet points and use action verbs that’ll help you write more concise phrases.

Skills you can include on your Digital Marketing Manager resume

Template 11 of 24: digital marketing manager resume example.

A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning. They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.

   Highlight your project management skills on your resume.

This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.

   Demonstrate your familiarity with Agile principles on your resume.

According to the 4th Annual State of Agile Marketing Report, 51 percent of marketing teams used Agile principles in their operations. Agile helps teams stay on top of their backlog by prioritizing tasks and dividing them into a manageable workload.

Template 12 of 24: Digital Marketing Manager Resume Example

Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.

   Show your ability to manage budgets

Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”

   Emphasize your sales abilities

Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!

Template 13 of 24: Digital Marketing Manager Resume Example

A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.

   Skills section lists digital marketing hard skills

Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.

   Describes digital marketing accomplishments using clear action verbs

Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.

Template 14 of 24: Senior Digital Marketing Manager Resume Example

As a Senior Digital Marketing Manager, you're the brain behind the brand's online presence. Keeping up with the ever-changing digital landscape, foreseeing trends and pivoting the strategy accordingly is crucial. Lately, proficiency in data analysis, performance tracking, SEO, and content management has been highly sought after by companies. With high competition in the job market, your resume needs to demonstrate not only your skills but also your ability to drive tangible results and lead marketing initiatives. Your future employer doesn't simply want a digital marketing expert—they want a proactive leader. Show them you're up-to-date with regulations like GDPR and CCPA, which have dramatically shifted the digital marketing landscape. Your resume should reflect that you're not just a marketer, but an informed decision-maker who understands legislation and ethical considerations.

Tips to help you write your Senior Digital Marketing Manager resume in 2024

   highlight your analytical skills.

Companies are data-driven these days, so a senior digital marketing manager with strong analytical skills gets the nod. Show your proficiency in using analytical tools like Google Analytics, and give examples of how data interpretation has benefited your previous marketing campaigns.

   Show your leadership abilities

As a senior manager, you'll be handling a team. Your resume should underline your leadership skills. Mention team sizes you've managed, projects you've led to success, and how your leadership improved the team's performance.

Skills you can include on your Senior Digital Marketing Manager resume

Template 15 of 24: senior digital marketing manager resume example.

The senior digital marketing manager is the next step above the digital marketing manager, and underneath a digital marketing director on the leadership ladder. As a senior digital marketing manager, you have numerous years of experience as a digital marketing manager. Directing marketing campaigns, managing budgets, and leading digital marketing teams are all second nature to you.

   Highlight your promotions throughout your work history

As a senior digital marketing manager, you’ll want to show your climb on the career ladder to leadership during your work experience. This resume template shows transitioning from Marketing Coordinator to Social Media Specialist, and ultimately Digital Marketing Lead at Third Company. This history shows a steady promotion over the course of six and a half years, demonstrating professional growth.

   Strong section of hard skills relevant to digital marketing

Senior digital marketing managers are expected to be experts at their craft. You’ll want to show how you stand out from the competition with clearly defined hard skills that are highly desired in the digital marketing world. This resume template uses skills like Adobe Photoshop, B2B marketing, and SEO & SEM to show their familiarity with what modern companies want.

Template 16 of 24: Marketing Director Resume Example

A marketing director is someone who is responsible for overseeing the creation, implementation, and monitoring of all marketing campaigns in a company. As such, they are experienced marketing professionals who have knowledge of digital marketing, advertising, and event marketing. The marketing director must analyze data to create marketing plans based on a company’s current performance and desired goals. They also must lead a team of midlevel marketers in executing the campaign successfully. When recruiting for this role, hiring managers will be looking for someone with proven marketing and leadership experience, as well as relevant technical skills. Most candidates for the role have a bachelor's degree in marketing or communications. A master’s degree can help make your resume more competitive. To land this role, candidates usually need at least three years of previous marketing experience, and technical skills in branding, advertising, and digital marketing.

Tips to help you write your Marketing Director resume in 2024

   show your proficiency with differing marketing techniques.

There are many techniques marketers can deploy depending on a company’s needs. Since the marketing director is responsible for inventing all campaigns, hiring managers will want someone with expansive knowledge. On your resume, try not to focus on a singular marketing concept. For example, if you're currently in digital marketing, you’ll want to highlight experiences you’ve had with different campaigns like direct mail. It’ll show hiring managers you're well-versed in a variety of tactics.

   Highlight your leadership skills that relate to being a marketing director

The marketing director typically oversees a department of entry-level and mid-level marketers. Since the marketing director is responsible for managing employees to ensure campaigns are executed correctly, hiring managers will be looking for a candidate with stellar leadership skills. If you’ve been able to effectively lead a team, you should highlight your success. If you haven’t yet had the opportunity to lead a team, try to highlight experiences where you lead a project or trained new hires.

Skills you can include on your Marketing Director resume

Template 17 of 24: marketing director resume example.

Besides digital marketing directors, there are also traditional marketing directors who dabble both in the online space and in-person. This may include coordinating marketing campaigns for product launches, events to promote the product or service, and overseeing relationships with the public and marketing vendors. They lead their team and successfully complete projects within the set deadline and budget, while conducting market research.

   Show longevity in your roles

As a marketing director, you are a key player in the company’s marketing department and should be a resource of all things marketing. Prospective employers may be wary if you have a short history at a job, as they don’t want to be replacing a director of the department anytime soon. Don’t forget to show promotion in your roles too!

   Emphasize your project management skills and experience

Executing marketing campaigns requires project management experience; both in starting the project and successfully finishing it with results. Make sure to talk about any relevant marketing projects with what scale they were, the budget, the results, and within what timeframe. The details help the recruiter to create a complete picture of what you did and what you can do.

Template 18 of 24: Marketing Director Resume Example

If you’re an outstanding leader with years of marketing and management experience, you may have your sights set on becoming a marketing director. Most professionals spend 5-10 years in various marketing jobs before advancing to a director position. When you’re applying for this job, your resume should show that you’ve excelled in past marketing roles and that you’ve been successful as a manager.

   Emphasizes professional growth through promotions in marketing roles

If you’ve advanced to more senior positions at previous companies, make sure to point out those promotions on your resume. Showing how you stepped up to greater levels of responsibility and seniority in past jobs speaks to your leadership abilities.

   Uses marketing-focused action verbs to describe achievements

For a senior leadership role, your resume needs to show that you are an excellent manager and leader of people. Choose strong action verbs such as “improved”, “negotiated”, and “managed” to highlight your initiative and ability to make sound decisions for the benefit of your past companies.

Template 19 of 24: Digital Marketing Coordinator Resume Example

This professional is in charge of the company’s marketing strategy on its digital platforms. These platforms might include social media platforms, websites, emails, etc. Your tasks may include handling the social media accounts, creating digital marketing campaigns, coordinating the execution of those campaigns, and analyzing the success of digital marketing efforts, among others. Recruiters expect to see at least a bachelor’s degree in marketing or a relevant field and should have at least some professional experience in the digital marketing space. Here is a resume sample.

Tips to help you write your Digital Marketing Coordinator resume in 2024

   get digital marketing-related certifications..

Show recruiters that you are especially skilled in digital marketing by getting digital marketing-related certification. This applicant has two impressive Google marketing certifications.

   Show experience in various digital marketing platforms and mediums.

It may be tempting to only include your social media marketing experience because it is a very popular part of digital marketing. But don’t forget to include your experience marketing with other digital mediums like websites and emails.

Skills you can include on your Digital Marketing Coordinator resume

Template 20 of 24: digital marketing intern resume example.

Embarking on a career as a Digital Marketing Intern is an exciting journey, filled with opportunities to hone your skills in a real-world setting. This role often entails getting hands-on with various digital marketing tools and platforms, and utilizing data-driven strategies to boost a company's online presence. The landscape is shifting towards an increased focus on digital content, SEO, and social media outreach, so it's crucial that your resume reflects your proficiency and passion for these areas. It’s a door into a fast-paced industry, and putting together a compelling resume can make getting your foot in the door a lot easier. Since digital marketing is a broad field with various specializations, your resume needs to be tailored precisely to the role you're seeking. An intern's resume is different from a seasoned professional's one: it's not all about the years of experience, but about the relevant courses, your understanding of digital marketing strategies, and real-life projects where you've applied your knowledge. Make it less about ticking boxes and more about a narrative of your passion for digital marketing and how you have geared your studies and projects towards that.

Tips to help you write your Digital Marketing Intern resume in 2024

   showcase certifications and relevant courses.

As an intern, you might not have much work experience to display. Therefore, highlight relevant courses, workshops, or certifications that you've completed. These could include Google Ads certification, a course on SEO, or a digital marketing workshop. This demonstrates your dedication and proactive learning attitude.

   Include Real-life Projects and Achievements

If you've executed a successful social media campaign for a college event, or optimized a website as part of a project, include these in your resume. Real-life applications of your knowledge show hiring managers you're ready to hit the ground running.

Skills you can include on your Digital Marketing Intern resume

Template 21 of 24: digital marketing intern resume example.

This is an entry-level position for those wishing to enter the digital marketing profession. You will generally be assisting more established digital marketers with their tasks and campaigns. This may include you helping develop campaigns or executing the campaigns. Some companies require you to be enrolled in a degree program to qualify for this position while others accept recent graduates. This position may also be paid or unpaid depending on the company. Recruiters will be looking for knowledge in digital marketing and any relevant experience.

   Use action verbs that emphasize your team skills.

As an intern, you will almost always be working within a team or with a superior. Show recruiters that you are a great team player by using teamwork action verbs like ‘collaborated’ and ‘assisted’.

   Include previous related experience.

Even if you don’t have experience as a digital marketer, you might have experience in a field that has transferable skills. Fields like design, sales, or I.T. would be preferred.

Template 22 of 24: Digital Marketing Strategist Resume Example

Digital marketing strategist is another term for a digital strategist. A digital strategist’s job goes beyond social media, they must also be proficient in SEO techniques to generate traffic for the organization’s websites. A good way to boost your digital marketing strategist resume is by including relevant certifications.

Tips to help you write your Digital Marketing Strategist resume in 2024

   highlight your tech savviness..

As a digital strategist, you must be tech-savvy, especially because you are working with digital tools. You must feel comfortable in the digital arena. It is important for you to become a fast learner because digital tools and algorithms are constantly changing.

   Mention your time management skills.

Digital strategists often work under thigh schedules and need to be able to perform well even under pressure. That’s why it is crucial to mention your time management skills in your digital strategist resume.

Skills you can include on your Digital Marketing Strategist resume

Template 23 of 24: digital marketing strategist resume example.

As the name suggests, these professionals develop digital marketing campaigns and support teams to execute the campaigns effectively. They are in charge of the company’s digital marketing strategy. Not only do you have to be a digital marketing expert to thrive in this position, but you also need to understand the ever-evolving digital landscape and be able to analyze your competition in order to create campaigns that put your company one step ahead. You may be hired as a full-time employee for this role or as a consultant, so take time to consider which form of employment works best for your goals. Here is a strong digital marketing strategist resume sample. Take a look.

   Use metrics to show the success of your strategies.

To attract recruiters, you need to show that your previous strategies have been successful and effective. An easy way to show this is by using metrics to list successes like increased conversion rates and increased organic traffic.

   Show experience working with different digital marketing mediums.

In this position, you will be creating strategies for different digital mediums. These may include social media, websites, blogs, emails, etc. Ensure your resume shows that you have had experience with multiple mediums of digital mediums like this applicant has.

Template 24 of 24: Email Marketing Specialist Resume Example

As an Email Marketing Specialist, your core role is to manage various email campaigns and ensure they align with the company's brand identity. This industry is rapidly evolving, with an increasing focus on personalization and automation. With companies seeking specialists well-versed in CRM platforms and email automation tools, your resume should showcase your proficiency in these areas alongside your ability to design engaging email campaigns. Companies appreciate individuals who can stay abreast of the latest marketing trends and effectively apply them to their campaigns. So remember, your resume should present you as an innovative, tech-savvy professional who can deliver tangible results.

Tips to help you write your Email Marketing Specialist resume in 2024

   include specific crm and automation platform expertise.

As this role is heavily dependent on CRM platforms and email automation tools, mention specific ones you have experience with, like MailChimp or ActiveCampaign. Employers prefer candidates already familiar with the tools they use.

   Showcase your data-driven approach

Prove you're a master of analytics. Include the metrics you've driven in previous roles. For instance, increased open rates or click-through rates. It's important to show employers that you understand the importance of tracking data and using it to inform strategy.

Skills you can include on your Email Marketing Specialist resume

As a hiring manager who has recruited for digital marketing roles at top companies like Google, Facebook, and Amazon, I've seen countless resumes over the years. The best ones always stand out by effectively showcasing the candidate's skills, experience, and impact in the field. In this article, we'll share some tips to help you create a strong digital marketing resume that will catch the attention of recruiters and hiring managers.

   Highlight your digital marketing skills

Make sure to showcase your relevant digital marketing skills throughout your resume. This can include:

• SEO (search engine optimization)
• PPC (pay-per-click) advertising
• Email marketing
• Social media marketing
• Content marketing
• Web analytics

Don't just list the skills; provide specific examples of how you've used them to drive results. For instance:

• Managed a $50,000 monthly PPC budget, increasing conversions by 30% while reducing cost per acquisition by 15%
• Grew organic search traffic by 150% year-over-year through targeted SEO strategies

   Quantify your impact with metrics

Whenever possible, use metrics to quantify the impact of your work. This helps hiring managers understand the value you can bring to their organization. Instead of saying:

• Managed social media accounts for the company

Try something like:

• Grew Facebook follower count by 200% and increased engagement rate by 50% through targeted content and paid promotion

Other examples of metrics to include:

• Conversion rates
• Click-through rates (CTR)
• Return on ad spend (ROAS)
• Email open and click rates

   Tailor your resume to the job description

Customize your resume for each job you apply to by aligning your skills and experience with the requirements listed in the job description. This shows the hiring manager that you're a good fit for the specific role.

For example, if the job description emphasizes email marketing experience, make sure to highlight your relevant skills and achievements in that area, such as:

• Developed and executed email campaigns that increased sales by 25%
• Implemented email segmentation strategies that improved open rates by 40%

   Include relevant certifications and training

Showcase any relevant certifications or training you've completed to demonstrate your expertise and commitment to staying up-to-date in the field. Some examples include:

• Google Analytics Individual Qualification (GAIQ)
• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification
• Google Ads Certification

These certifications not only validate your skills but also show that you're proactive about your professional development.

   Demonstrate your knowledge of marketing tools

Highlight your proficiency with popular digital marketing tools and platforms, such as:

• Google Analytics
• Facebook Ads Manager

Showing that you're well-versed in these tools can make you a more attractive candidate, as it demonstrates your ability to hit the ground running in a new role.

   Showcase your non-traditional experience

Don't limit your resume to only paid work experience. If you've worked on personal projects, volunteered, or completed internships related to digital marketing, include them as well. This can be especially helpful for entry-level candidates or those transitioning into the field.

For example:

• Managed social media accounts for a local non-profit, increasing follower count by 50% and driving a 20% increase in donations
• Completed a digital marketing internship at XYZ Agency, assisting with SEO research and content creation

These experiences demonstrate your practical skills and passion for the field, even if they weren't part of a traditional job.

Writing Your Digital Marketing Resume: Section By Section

  header, 1. put your name first and make it stand out.

Begin your header with your full name, and consider using a slightly larger font size than the rest of your resume to make it prominent. Avoid nicknames or abbreviations.

Compare these two examples:

Using your full name looks more professional and ensures the hiring manager knows exactly who you are.

2. Include key contact details

After your name, include your primary contact details:

• Phone number
• Email address
• Location (City, State)
• LinkedIn profile URL (optional)

Make sure your email address is professional, ideally [email protected] . Avoid outdated domains like AOL or Hotmail that may make you appear out-of-touch with current digital trends, which is crucial in digital marketing.

John Smith New York, NY | 212-555-1234 | [email protected] | linkedin.com/in/johnsmith

3. Optionally include a targeted title

If you're applying for a specific digital marketing position, consider adding a targeted title below your name that matches the job description. This quickly conveys to the employer that you're a relevant candidate.

• John Smith Digital Marketing Specialist
• Jane Doe Senior Digital Marketing Manager

Keep your title concise and targeted. Avoid keyword-stuffing or listing multiple unrelated titles.

  Summary

While a resume summary is optional, it can be a strategic way to provide additional context about your career and highlight key skills that are relevant to the digital marketing roles you are targeting. Avoid using an objective statement, which is an outdated approach that focuses on your own goals rather than how you can contribute to the company.

When writing your summary, be sure to tailor it to the specific digital marketing positions you are applying for by showcasing relevant skills, experience and accomplishments. Keep it concise and impactful.

To learn how to write an effective resume summary for your Digital Marketing resume, or figure out if you need one, please read Digital Marketing Resume Summary Examples , or Digital Marketing Resume Objective Examples .

1. Showcase your digital marketing expertise

Many candidates make the mistake of being too generic in their summary, with statements like:

• Digital marketing professional with 5+ years of experience in various marketing functions.
• Results-driven marketer with a proven track record of success.

Instead, highlight the specific digital marketing domains where you have deep expertise and experience, and tie them to the target roles you are applying for, such as:

• Digital marketing specialist with 5+ years of experience driving successful SEO, paid search and social media campaigns in the B2B SaaS space.
• Experienced digital marketing manager skilled in developing and executing data-driven, cross-channel strategies to achieve aggressive lead generation and revenue growth targets.

2. Quantify your impact and results

Your summary is a great place to call out impressive, measurable results you've achieved in your digital marketing career. Don't just describe what you did - show the impact.

Weak, unimpressive statement:

Managed successful digital marketing campaigns across multiple channels including paid search, paid social, and programmatic display advertising.

Strong, results-focused statement:

Drove 150% year-over-year growth in marketing-sourced pipeline by optimizing and scaling paid search, paid social and programmatic campaigns, resulting in a 45% increase in marketing ROI.

  Experience

The work experience section is the core of your resume. It's your chance to show hiring managers how you've applied your skills to real-world situations and delivered results. Digital marketing roles require a mix of creativity, analytical skills, and technical know-how. Showcase your impact in each role by highlighting your achievements using metrics, and call out the specific digital marketing tools you've used.

1. Highlight the digital marketing tools you used

Digital marketing is a highly specialized field that requires knowledge of various tools and platforms. Hiring managers want to see that you have hands-on experience with the specific tools they use. In your work experience section, mention the digital marketing tools you used in each role, such as:

• Google Analytics for tracking website traffic and user behavior
• Google Ads and Facebook Ads for running paid advertising campaigns
• Hootsuite for managing social media accounts and scheduling posts
• Mailchimp for creating and sending email marketing campaigns

By showcasing your proficiency with these tools, you demonstrate to hiring managers that you have the technical skills needed to succeed in the role.

Don't just list the tools - explain how you used them to drive results. For example, instead of just saying "Used Google Analytics", say something like "Used Google Analytics to track website traffic and identify opportunities to improve user experience, resulting in a 20% increase in conversion rates."

2. Quantify your achievements with metrics

In digital marketing, everything is measurable. Hiring managers want to see candidates who are results-driven and can prove their impact with hard numbers. When describing your achievements in each role, use specific metrics to quantify your success, such as:

• Increased website traffic by 50% through SEO optimization and content marketing
• Generated $500K in new revenue from email marketing campaigns with an average open rate of 30% and click-through rate of 5%
• Managed a $50K monthly Google Ads budget, achieving an average CPC of $2.50 and conversion rate of 10%

If you don't have access to specific metrics, use numbers to give a sense of the scale of your work. For example, "Wrote and edited 10-15 blog posts per week" or "Managed social media accounts with over 100K followers."

To make sure your resume has the right mix of skills and keywords that hiring managers are looking for, try using Targeted Resume . It analyzes your resume against a specific job description and provides actionable feedback to help you tailor your resume for the role.

3. Showcase your career progression and promotions

Hiring managers want to see candidates who have a track record of success and have progressed in their careers. If you've been promoted or taken on increasing levels of responsibility in your previous roles, make sure to highlight that in your work experience section. For example:

Digital Marketing Specialist, ABC Company January 2018 - December 2019 - Executed successful social media campaigns across Facebook, Instagram, and Twitter, growing followers by 200% and increasing engagement rates by 150% - Collaborated with product team to develop email marketing strategy for new product launch, resulting in 5,000 pre-orders and $250K in revenue Promoted to Senior Digital Marketing Specialist, December 2019 - Led team of 3 junior marketers to execute multi-channel digital marketing campaigns, driving $1M+ in new revenue - Developed and implemented new SEO strategy, increasing organic traffic by 75% and improving search engine rankings for key terms

By showcasing your career progression, you demonstrate your ability to take on more responsibility and drive results at a higher level.

Recruiters often quickly scan resumes, so make your promotions stand out by bolding your job titles and putting your most impressive, relevant achievements for each role at the top.

4. Focus on relevant digital marketing experience

When applying for a digital marketing role, focus on highlighting your most relevant experience in the work experience section. This may mean leaving out or minimizing roles that are less directly related to digital marketing. For example, if you're applying for a social media manager role, emphasize your experience managing social media accounts and campaigns, and minimize experience in other areas like event planning or customer service.

That said, don't leave out valuable transferable skills and experience. If you have experience in sales or customer service, you can frame it in terms of how it relates to digital marketing. For example:

Sales Associate, XYZ Retail Store June 2016 - December 2017 - Utilized strong communication and persuasion skills to consistently exceed monthly sales targets by 20%+ - Developed and maintained positive relationships with customers, contributing to high customer satisfaction scores and repeat business

By framing your non-digital marketing experience in terms of transferable skills, you show hiring managers how your diverse experience can contribute to your success in a digital marketing role.

For an extra level of polish, try running your resume through Score My Resume . It provides instant, AI-powered feedback on over 30 key areas that hiring managers care about, from hard skills to formatting and grammar.

  Education

The education section of your resume is an important component, especially if you are a recent graduate or applying for an entry-level position in digital marketing. Here are some key tips to help you craft a strong education section that will impress hiring managers and showcase your qualifications.

1. List your degrees in reverse chronological order

Start with your most recent degree first, and work your way backwards. This format helps hiring managers quickly identify your highest level of education and see your progression over time.

Master of Science in Digital Marketing, XYZ University, Graduated: May 2023 Bachelor of Arts in Marketing, ABC College, Graduated: May 2021

2. Include relevant coursework and projects

If you are a recent graduate or have limited work experience, highlighting relevant coursework and projects can demonstrate your knowledge and skills in digital marketing.

• Relevant Coursework: Digital Marketing Strategy, Social Media Marketing, SEO/SEM, Web Analytics
• Capstone Project: Developed and executed a comprehensive digital marketing campaign for a local nonprofit, resulting in a 30% increase in website traffic and a 20% increase in donations

3. Showcase your certifications

In the fast-paced world of digital marketing, certifications demonstrate your commitment to staying up-to-date with the latest trends and best practices. Include relevant certifications in your education section to set yourself apart from other candidates.

Google Analytics Individual Qualification (GAIQ), Achieved: March 2023 HubSpot Inbound Marketing Certification, Achieved: February 2023

4. Keep it concise for senior-level positions

If you are a senior-level digital marketing professional, your education section should be brief and to the point. Hiring managers are more interested in your work experience and accomplishments at this stage in your career.

• Master of Business Administration, XYZ University, Graduated: 1995 Bachelor of Science in Marketing, ABC College, Graduated: 1992 Relevant Coursework: Marketing Research, Consumer Behavior, Advertising and Promotion

Instead, focus on your most recent and relevant degree:

• MBA, XYZ University

Action Verbs For Digital Marketing Resumes

Your resume should be filled with action verbs, and each bullet point under your experience should start with one. Action verbs are powerful tools to help your resume stand out from the crowd and help to accentuate your work history and achievements. Some great examples for action verbs for digital marketing resumes are “compiled,” “researched,” “analyzed,” “implemented,” “overhauled,” “deployed,” “directed,” “drove,” and “delivered.” These action verbs describe gathering and interpreting data, creating projects, launching campaigns, leading a team, and generating results. Less impressive verbs that many people start their bullet points with are “assisted,” “handled,” and “made.” These leave the reader of your resume wanting to know more and implies that you performed the basic job duties, but you weren’t passionate about it and you didn’t go above and beyond in your work.

• Recommended
• Prioritized
• Facilitated
• Accelerated
• Transformed
• Established
• Illustrated

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Digital Marketing Resumes

Skills for digital marketing resumes.

When you’re looking for a digital marketing job, your relevant marketing skills in the digital space and data analysis will play a large role in your resume. Common hard skills you might include on your resume include Adobe Creative Suite, MySQL, keyword research (fits under search engine optimization and SEO), digital ads, and content management systems (CMS) such as WordPress, Hubspot, and Wix. Many of these skills include software that you should have professional or personal experience with that translates to a digital marketing role. Taking the time to dissect the job description and posting will help you to understand the required and preferred skills that the recruiter will be looking for. It is also important to personalize the resume’s skill sections, depending on which digital marketing position that you’re applying for. For more ideas, here is a comprehensive list of relevant hard skills that recruiters want in digital marketing candidates.

• Digital Marketing
• Search Engine Optimization (SEO)
• Email Marketing
• Social Media
• Social Media Marketing
• Online Marketing
• Search Engine Marketing (SEM)
• Marketing Strategy
• Online Advertising
• Content Marketing
• Facebook Marketing
• Digital Strategy
• Pay Per Click (PPC)
• Adobe Photoshop
• Advertising
• Web Analytics

How To Write Your Skills Section On a Digital Marketing Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

Skills Word Cloud For Digital Marketing Resumes

This word cloud highlights the important keywords that appear on Digital Marketing job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Resume bullet points from digital marketing resumes.

You should use bullet points to describe your achievements in your Digital Marketing resume. Here are sample bullet points to help you get started:

Led team of four overseeing all aspects of social media strategy, increasing Twitter following by 200%, Facebook by 500%+ and Instagram by 500%

Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year.

Developed go-to-market strategy for ~$100 million B2B market segment; led cross-functional team of 15+ internal stakeholders to prepare new product offering

Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth

Established brand strategy and marketing campaign, utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty; currently have over 18k followers across all social media platforms (as of 10/2016)

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

Frequently Asked Questions on Digital Marketing Resumes

What are examples of strong bullet points i can include on my digital marketing resume.

Implemented SEO content strategy that increased website traffic by 500% in six months, generating 45 qualified leads (20 leads over target). Launched social media advertising plan on Instagram and Twitter which generated 20 million impressions over a one-year period, increasing sales by 300%.

What do employers look for in a digital marketing resume?

What can you do to make your digital marketing resume stand out.

Promoted to Lead Content Strategist in 6 months (6 months ahead of schedule). Onboarded and managed 7 marketing associates from internship to full-time employment.

Other Marketing Resumes

Growth marketing.

Virtual Assistant

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Digital Marketing Resume Guide

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• Digital Marketing Specialist Resume Example
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• Digital Marketing Manager Resume Example
• Senior Digital Marketing Manager Resume Example
• Marketing Director Resume Example
• Digital Marketing Coordinator Resume Example
• Digital Marketing Intern Resume Example
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• Email Marketing Specialist Resume Example
• Tips for Digital Marketing Resumes
• Skills and Keywords to Add
• Sample Bullet Points from Top Resumes
• All Resume Examples
• Digital Marketing CV Examples
• Digital Marketing Cover Letter
• Digital Marketing Interview Guide
• Explore Alternative and Similar Careers

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• Marketing Specialist Resume Example

Resume Examples

• Common Tasks & Responsibilities
• Top Hard & Soft Skills
• Action Verbs & Keywords
• Resume FAQs
• Similar Resumes

Common Responsibilities Listed on Marketing Specialist Resumes:

• Conduct market research to identify target audience and market trends
• Develop and execute marketing campaigns across various channels (email, social media, paid advertising)
• Create and manage content for website, blog, and social media platforms
• Analyze and report on campaign performance using analytics tools
• Collaborate with cross-functional teams (sales, product, design) to develop and execute marketing strategies
• Manage and maintain marketing databases and CRM systems
• Coordinate and attend industry events and trade shows
• Conduct competitive analysis to identify strengths and weaknesses of competitors
• Develop and manage partnerships with other businesses and organizations
• Continuously stay up-to-date on industry trends and best practices in marketing.

Speed up your resume creation process with the AI-Powered Resume Builder . Generate tailored achievements in seconds for every role you apply to.

Marketing Specialist Resume Example:

• Developed and executed strategic, omni-channel marketing plans/campaigns geared towards the target market/audience resulting in a 15% boost in brand awareness
• Monitored and regularly updated key performance metrics and generated weekly performance reports to provide meaningful insights on marketing and campaign effectiveness
• Managed relationships with external vendors, stakeholders, and agencies while developing high-quality content that achieved a 430% increase in online engagement
• Enhanced customer profiles, generated periodic reports, and identified improvement opportunities by utilizing cutting-edge technologies and assessing market trends
• Developed relationships with external influencers and media contacts to increase brand awareness, driving website traffic by 25%
• Co-ordinated responses to customer inquiries, complaints and compliments providing an unprecedented customer service experience and satisfaction
• Designed and maintained an engaging and user-friendly web portal to drive leads and convert prospects, increasing website hitting by 17%
• Created engaging, on-brand copywriting, artwork and design to ensure brand consistency and enhance customer experiences
• Spearheaded online and offline marketing activities and events, resulting in generating over 500 leads in a 3-month period
• Creative Strategy & Planning
• Campaign Management & Evaluation
• Market Research & Analysis
• Brand Management & Advertising
• Content Marketing & Copywriting
• Influencer Marketing & PR
• Digital Marketing & SEO
• Social Media Marketing
• Email & Direct Marketing
• Web Development & Design
• Digital Analytics & Reporting
• Project & Event Management
• Vendor & Agency Relationships
• Customer Service & Engagement
• Sales Management

Top Skills & Keywords for Marketing Specialist Resumes:

Hard skills.

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Advertising
• Email Marketing
• Content Marketing
• Marketing Analytics
• Marketing Automation
• Customer Relationship Management (CRM)
• Brand Management
• Event Planning and Management
• Market Research and Analysis
• Copywriting and Editing

Soft Skills

• Communication and Presentation Skills
• Collaboration and Cross-Functional Coordination
• Problem Solving and Critical Thinking
• Adaptability and Flexibility
• Time Management and Prioritization
• Empathy and Customer-Centric Mindset
• Decision Making and Strategic Planning
• Creativity and Innovation
• Active Listening and Feedback Incorporation
• Emotional Intelligence and Relationship Building
• Analytical Thinking and Data Interpretation
• Project Management and Planning

Resume Action Verbs for Marketing Specialists:

• Strategized
• Collaborated
• Conceptualized
• Implemented
• Personalized
• Orchestrated

Generate Your Resume Summary

Resume FAQs for Marketing Specialists:

How long should i make my marketing specialist resume, what is the best way to format a marketing specialist resume, which keywords are important to highlight in a marketing specialist resume, how should i write my resume if i have no experience as a marketing specialist, compare your marketing specialist resume to a job description:.

• Identify opportunities to further tailor your resume to the Marketing Specialist job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Complete the steps below to generate your free resume analysis.

Related Resumes for Marketing Specialists:

Assistant marketing manager, associate marketing manager, content marketing manager, digital marketing manager, marketing communications manager, product marketing manager, senior marketing manager, social media marketing manager.

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• Resume Examples

Marketing Coordinator Resume Examples (20+ Tips)

Our customers have been hired by:

Ever wondered how to turn your resume into an offer a potential employer cannot refuse? Maybe you already have a nicely-looking resume listing the promotional campaigns you managed. Maybe you also mention your deep understanding of sales data. But somehow, the phone is not ringing yet, even though you've sent your application to countless companies.

Looks like it's time to market your application. Think of yourself as the brand you represent, and think of your marketing coordinator resume as an award-winning ad.

This guide will show you:  

• A marketing coordinator resume example better than 9 out of 10 other resumes.
• How to write a marketing coordinator resume that will land you more interviews.
• Tips and examples of how to put skills and achievements on a marketing coordinator resume.
• How to describe your experience on a resume for a marketing coordinator to get any job you want

Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click. See 20+ resume templates and create your resume here .

Create your resume now

Sample resume made with our builder— See more resume examples here .

Here are some more marketing-related example guides:

• Marketing Resume Sample & Writing Guide
• Entry Level Marketing Resume Sample & Writing Guide
• Marketing Manager Resume Sample & Writing Guide
• Marketing Analyst Resume Sample & Writing Guide
• Digital Marketing Resume Sample & Writing Guide
• Event Manager Resume Sample & Writing Guide
• Event Planner Resume Sample & Writing Guide
• Communications Specialist Resume Sample & Writing Guide
• Social Media Resume Sample & Writing Guide
• All Resume Examples

Marketing Coordinator Resume Sample

Nancy A. Bayer

Events & Marketing Coordinator

[email protected]

(718) 999-5555

linkedin.com/in/nancybayer

Summary of Qualifications

Data-driven events and marketing coordinator with over 5 years working in successful marketing departments. Cut costs by 20% while increasing user retention by 25%. AMA-PCM and Copyblogger certified with expertise in local, national, and international marketing campaigns and strategies. Looking to flex and further marketing abilities by becoming the head marketing coordinator with Jones Apple Banter Group.

Work Experience

Events & Marketing Coordinator February 2016–June 2019 Purple Platypus Productions, New York, NY

Key Qualifications & Responsibilities

• Ideated, created, and implemented marketing campaigns on all social media channels.
• Maintained updated website by managing content creation and publishing methods.
• Monitored and optimized all social media postings and content blog posts to ensure top return on investment, conversion rates, and viewer engagement.
• Ensured all press materials, social and website content, and other related media followed brand guidelines and marketing best practices.

Key Achievements

• Implemented new content creation methods which increased returning users by 25%.
• Cut costs by 20% by automating several marketing procedures and services.

Marketing Coordinator January 2014–January 2016 Sammy Shaymu Agency, New York, NY

• Coordinated marketing project releases and scheduled key events for North Atlantic region.
• Maintained marketing tools, including calendar, kanban boards, and databases of client lists and team metrics.
• Planned and managed meetings and conferences to advance the strategies and goals of the marketing department and agency.

Bachelor of Science in Marketing And Advertising

Brooklyn College, Brooklyn, NY

Graduation : 2013

Relevant Coursework : Business Strategy, Competitive Marketing Strategy, Consumer Behavior, Marketing Research, Business-to-Business Marketing Strategy, Corporation Finance, Applied Marketing Management and Leadership, Product and Brand Management.

• Digital Marketing & Social Media Strategy
• Interpersonal & Collaboration Skills
• Project Management Skills
• Critical Thinking & Analytical Skills
• Verbal & Written Communication Skills
• Great Diplomacy & People Skills
• Marketing Tools & Software

Certifications

• AMA Professional Certified Marketer (PCM)
• Copyblogger Certified Content Marketer (CCM)
• HubSpot Content Marketing Certification (CMC)
• 2018 “Marketing Campaign of the Year — Blog” from American Business Awards.

Memberships

• American Marketing Association (AMA)
• The Interactive Advertising Bureau (IAB)
• German: Native Proficiency

So, above we gave your our vision of an ideal resume for marketing coordinators.

Here’s how to write a marketing coordinator resume of your own:

1. Choose the Best Format for Your Marketing Coordinator Resume

A marketing coordinator markets a company’s services, products, and/or brand by promoting the marketing department’s goals, initiatives, and strategies. Your marketing coordinator resume has to show off such skills as tracking sales data figures, implementing and optimizing marketing strategies, supporting sales staff, and planning meetings, conferences, and events.

Before you can market yourself to the agency with your resume, you need to coordinate the placement of the various parts of a resume.

Otherwise, writing the resume itself will be meaningless.

With a proper resume format to ensure your marketing coordinator resume template is readable and strategically valid.

Here’s how to format a marketing coordinator resume template :

• Use the header for a resume to include your resume contact information .
• Split up the sections on a resume by using titles which pop.
• Format your resume using the chronological resume layout .
• Use the best font for a resume to make it easy on their eyes.

Pro Tip : Choose the PDF resume format over the MS Word doc format, as it renders correctly on any device. Use Word only when the job ad explicitly asks for it that way.

2. Write a Marketing Coordinator Resume Objective or Summary

An elevator pitch , in terms of a marketing coordinator resume, is the objective or summary statement, also called a resume profile .

As a marketing coordinator, this intro paragraph has to sell them on your skills and experience like the campaigns you’ll manage.

Have loads of marketing coordination and project management expertise?

Go with the resume career summary .

The marketing coordinator resume summary statement advertises your marketing background and experience. It promotes you further with a numbered achievement to show you mean business.

Is this an entry-level marketing coordinator resume?

Go with the resume career objective .

A marketing coordinator resume objective builds up your career goals to make up for your lack of experience as a marketing coordinator. However, it also gives a quantifiable accomplishment from your previous job to highlight how great you are.

Pro Tip : Write your heading statement, whichever version you choose, last. Though it goes at the top of your resume, saving it for the end lets you figure out the best things to showcase.

3. Create the Perfect Marketing Coordinator Job Description for a Resume

How to write experience in a resume ?

Whether you’re a brand marketing coordinator or a digital marketing coordinator, it all follows the same key rules.

Here’s how to nail any sales and marketing coordinator job description:

• Place your most recent job first, followed by the next in reverse-chronological order.
• Start with the job title on top, then your dates of employment, the company name, and the company location.
• Use 5 or 6 bullet points to describe the most impressive duties you carried out.
• Use action words (e.g., coordinated , spearheaded , etc.) to start each bullet point.
• Add a key achievement with numbers to show rather than tell them that you’re the best fit for the marketing coordinator job.
• Write a tailored resume for each job you apply to. They hate receiving generic resumes.

Pro Tip:  How to make a resume for your first job as a marketing coordinator? Still stick with the above resume guidelines. However, when talking up past job duties, simply pick the job responsibilities and achievements you had which most resembled the ones you’ll perform now.

4. Make Your Marketing Coordinator Resume Education Section Shine

How to list your educational background on a resume ?

Most employers want their marketing coordinator candidates to have at least a bachelor’s degree in marketing or something similar.

Here’s how to document your academic background correctly

• Start with the most advanced degree and go back in reverse-chronological order.
• List your major, school name and location, graduation date, and coursework relevant to marketing jobs and management roles.
• If you have other items you’re proud of, such as Latin honors, add those in a neat little subsection.
• Don’t add your high school if you’ve completed a university degree.

Pro Tip : Marketing classes are prime choices to add in your relevant coursework. However, round it out with any courses you had with sales, mathematics, finance, and leadership.

5. Highlight Your Marketing Coordinator Skills on a Resume

Advertising, promotions, and marketing managers, including marketing coordinators, are set to increase their ranks by 10% between 2016 and 2026.

That’s almost 24,000 new candidates to compete against.

How are you going to stand out?

Showcase your abilities on a great marketing coordinator skills resume section:

Marketing Coordinator Skills for a Resume

• Content Management Systems (CMS, e.g., Wordpress)
• Social Media Marketing
• Writing & Editing Skills
• Advertising Campaigns
• Email Marketing
• Marketing Promotions
• Accountability & Responsibility
• Content Creation & Content Automation
• Organizing & Delivering Conferences & Events
• Presentation Skills
• High Attention to Detail
• Finance & Budget Management
• Analytical Tools & Software
• Management Skills
• Critical Thinking Skills
• Interpersonal Skills
• Time Management Skills
• Technical Skills
• Decision Making Skills
• Good Communication Skills
• Problem Solving Skills
• Leadership Skills
• Teamwork Skills
• Creative Thinking Skills

Here’s the thing—

You won’t market yourself very well if you just added our list straight into your resume.

Do this instead:

• Think up all the marketing abilities and professional skills you have, including both hard skills and soft skills .
• Find ideal keywords for a resume by parsing the job requirements in the ad.
• If there’s a match between a keyword and one of the original skills from before, include that on your resume for marketing coordinator jobs.

Pro Tip : Many marketing agencies and departments use software to help parse all the resumes they receive. To be sure your resume makes the cut, stick as close to the wording from the job ad as possible.

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a  professional resume template here for free .

When you’re done, our professional resume builder will score your resume and our resume checker will tell you exactly how to make it better.

6. Add Other Sections to Your Marketing Coordinator Resume

Your resume for marketing coordinator jobs has taken shape, now.

However—

You need to stand out from the other candidates (remember how many you’re up against?).

So, add extra resume sections to really set yourself apart from the rest of them.

Here are great additions to a resume for marketing coordinator jobs:

• Industry memberships
• Hobbies and interests
• Language skills on a resume
• Marketing projects you coordinated
• Job-related achievements
• Volunteer work on a resume
• List of certifications and licenses

7. Attach a Marketing Coordinator Cover Letter to Your Resume

Do you need a cover letter for a resume?

Well, most hiring managers feel that a resume without a cover letter is incomplete.

Here’s how to make a cover letter for marketing coordinator jobs they’ll admire:

• Arrange the cover letter formatting before writing begins.
• Start your cover letter first paragraph in an intriguing style.
• Talk up your marketing coordinator experience and skills.
• Include a top win with numbers to close the deal.
• End with a powerful cover letter closing paragraph .

Have a look at our posts on how long is too long for a cover letter  and  what to include in a cover letter .

Pro Tip : While you’re preparing for the interview , don’t forget to follow up on your job application !

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here.  Here's what it may look like:

See more cover letter templates and start writing.

Got any questions on how to write a marketing coordinator resume? Not sure how to talk about marketing skills, certifications, or achievements? Let’s chat below in the comments, and thanks for reading!

About Zety’s Editorial Process

This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines . We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

• https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm

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4 Resume Mistakes to Avoid When You Don’t Have Much Experience

• Irina Cozma

A good resume can set you apart and help you land that interview.

Understanding the common mistakes job candidates make on resumes, and how to overcome them, can set you apart from your competitors. The first mistake is including irrelevant work experience. Instead, only add roles that are relevant to the position you’re applying for. The second is customizing your resume. While it’s in your benefit to adjust your resume to better match the job description, over-tuning your resume for every application can be a waste of time — and end up slowing down your search. This is especially true if you’re focused on securing a particular position that has a standard job title like “marketing coordinator” or “sales associate.” The third is overdesigning your resume. Recruiters only spend a few seconds scanning it, so keep the format simple and straightforward. The fourth is coming off as a novice. For example, don’t use an ancient email address — update it to something that sounds more professional, and give your resume a specific name so it’s easier to identify.

Resumes. Love them or hate them, you will probably need one when you apply for a job. The resume has a specific tactical role to play in your search — to get you the interview. You need to make sure it checks a few boxes to do that work because, even if you take advantage of your network, sooner or later, you will need to share your resume with the hiring manager.

• Irina Cozma , Ph.D., is a career and executive coach who supports professionals to have better career adventures. She coached hundreds of Fortune 500 executives from global organizations like Salesforce, Hitachi, and Abbott. Irina also coaches startups and the Physicians MBA at the University of Tennessee. Download her free career guide to help you prepare for your next career adventure.

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