facebook review request template

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Here’s How You Can Request a Review on Facebook

Facebook, like it or not, remains the dominant social media platform. Brands are always looking into ways how they could request a review on Facebook. After all, the world’s most popular social media platform has over 2 billion active users per month.

You can’t argue with those numbers. Especially since most people will discover what others are saying about your products and services online.

Facebook is a business booster

After Google, Facebook is the most favored review site for local businesses that don’t focus on eCommerce.

With the immense number of users, Facebook has become a linchpin for businesses to target in order to increase their reviews and ultimately, drive more customers. Yet, garnering feedback can be quite a challenge – one that requires strategic planning and effort.

With the digital age presenting one of the most difficult issues businesses face, it’s no surprise that many are left unsure about what is the best way to request reviews on Facebook.

There are an array of methods to ask customers for reviews, making it essential that your business prioritize garnering more feedback and ratings needed for Facebook .

In this guide, discover why Facebook reviews are so essential and how to acquire more of them. Also included is information on requesting reviews from customers directly on Facebook. Be sure to use the tips provided to maximize your review collection!

Facebook Reviews and SEO

If you’re wondering if Facebook reviews hold any weight in SEO rankings or importance, rest assured that you are not alone.

To tell you the truth, Facebook has no connection to SEO.

Consequently, Facebook reviews have no bearing on SEO and will not boost your local search rankings when someone searches for you on SERPs.

Does that mean there’s no use in earning reviews on Facebook? Absolutely not.

Despite this, Facebook reviews are often more influential than most people realize.

When someone searches for a business, positive Facebook reviews have the potential to draw in customers – and they’re often featured as part of Google’s results page. Clearly, this is an incredible opportunity!

But the advantages of Facebook ratings are far-reaching. Not only do they influence consumer opinions, but according to Facebook’s analytics, better star ratings will increase your business page and post visibility in news feeds. This can significantly amplify exposure for your company and draw more customers in. To properly optimize the potential of social media marketing , it is important that businesses prioritize getting more reviews on their Facebook pages!

How To Ask for Reviews On Facebook

Facebook reviews, especially its innovative recommendation feature, can be a major boon to your business’ reputation and visibility. Utilizing this system allows you to establish yourself as an authority in the marketplace while also boosting your online presence.

Sadly, Facebook has not created a straightforward process for businesses to send customers directly to their review page so that they can rate the business. It’s crucial for gathering feedback from your clients and improving customer service in the future.

There are some workarounds, but you will have to work for them.

If you have technical skills, the simplest method of obtaining Facebook feedback is to create your own direct Facebook review link . This will permit customers to write a review without having to log in first.

An alternative option is to connect customers directly to your Facebook page, where they can search for and access reviews.

Although this technique is much simpler, it won’t be as valuable since the process of providing a review should always remain hassle-free for your customers.

Whichever option you pick, make sure to use your review link in all of your review requests.

Display The Reviews Tab on Your Facebook Page

To get your business page on Facebook bustling with reviews, the first step is to make sure that you have enabled the Reviews tab.

Follow these steps to get that reviews tab working:

Go to your Facebook Business Page
Click Page Settings
Click Templates and tabs
Move the Reviews slider to the On position

You are all set! Start gathering your customer feedback and reviews today.

Promote Your Page on Other Social Media Platforms

If you don’t spread the word to your followers on other social media channels that they can leave reviews for you on Facebook, chances are they will never discover this great way to show their appreciation!

It is therefore essential that you share your Facebook page across all of the social media channels you manage, including Twitter, Instagram and YouTube.

You don’t need to go all out! A basic image and a link can do the trick, spreading awareness of your page while spurring customers to leave reviews.

Using Review Grower supports your growth on social media platforms too, as it can autonomously post positive reviews .

Embed Facebook Reviews on Your Website

Incorporating Facebook reviews on your website can help you generate more feedback. When customers observe that you showcase positive customer reviews online, it motivates them to leave their own review too! This provides an incentive for new and current clients alike to get involved and share their experiences with your products or services.

This approach is especially effective when reviews contain visual content, such as product photos and videos. Customers will feel proud to have their own visuals featured in the review section!

Integrating your Facebook page reviews onto your website is easy with Smash Balloon’s Custom Feed Pro. With just a few clicks, you can effortlessly link up to your page and display stunningly crafted Facebook feeds that coincide perfectly with the color scheme of your site.

Add a Call to Action on Your Website

To make sure you are getting your customers’ feedback, it is important to have a call-to-action (CTA) in an eye-catching area of your website that directs them to leave reviews on your Facebook page. Putting this CTA prominently on the homepage or checkout pages can ensure greater success. Doing so also conveys confidence and trustworthiness in potential buyers as they will see their peers’ rave reviews about their experiences with you!

By leveraging a tool like Custom Facebook Feed Pro, adding your customer reviews from Facebook to the sidebar becomes a breeze.

Finally, craft a Facebook feed header that will motivate your customers to leave feedback about their experience with your business.

By organizing your feed in this way, viewers can swiftly and easily click through to visit your Facebook business page, where they can leave a review.

Request Facebook Reviews via Email

Email is the most popular method of obtaining feedback from customers. These are usually sent after a customer has received our product or service and they should be concise, warm, thankful and target the individual’s opinion in particular. We value all of our customer reviews as they help us to understand what changes we can make to offer an even better experience for you!

There are numerous approaches to utilizing emails for collecting customer reviews, such as personalized messages, pre-made templates and automated sequences. However, emailing customers with requests for Facebook reviews has its drawbacks. It can be a tedious task that requires lots of effort and time yet doesn’t guarantee results; if not worded correctly or simply overlooked it may become ineffective.

Use Facebook Messenger to Request Reviews

If one of your customers has followed or liked your Facebook Business page, you can use this as an opportunity to request a review. Although there are some drawbacks when it comes to asking for reviews through Facebook Messenger, it is still another reliable way that businesses have used in the past.

Although this tactic is personalized, and may be well-received by customers, it can also come across as a nuisance. Furthermore, similar to emailing for reviews, utilizing Facebook Messenger to solicit feedback can require a fair amount of time investment.

This technique heavily depends on making a note of which of your Facebook followers availed your service.

In-Person Request for Facebook Reviews

Lastly, you can kindly encourage customers to write a review on Facebook after they have experienced your service. This personal request is often seen as more genuine than an automated email and could lead to better reviews.

As a demonstration, your employees can express to guests: “We thank you for selecting our business. If it would be possible, we’d highly appreciate if you could leave us a review on our Facebook page!”

This is a concise, unobtrusive technique for requesting feedback from customers on Facebook. Unfortunately, similarly to other approaches mentioned earlier, it does not guarantee that the reviews will be posted.

To make it easier for customers, consider providing them with this simple guide by SocialAppsHQ on how to write a Facebook review. This not only facilitates the process for them but also increases the likelihood of your business receiving feedback.

While customers may overlook a verbal prompt, it is just as difficult for them to search for your Facebook page or type in the link you provided. Asking customers to take such measures can be inconvenient and time-consuming.

Concluding thoughts

Despite the fact that these strategies for requesting Facebook reviews are regularly practiced by many businesses, they can be unsuccessful and not pose as the most efficient way to achieve more customer reviews.

The distinction between requesting reviews and actually obtaining them is clear; while review requests may not ensure that you’ll get any, focusing on acquiring more reviews in general should always result in greater success. With this approach, it’s almost guaranteed that your business will receive more feedback from customers.

Getting reviews is easier than ever with the aid of Review Grower. We offer 30 days FREE TRIAL which gives you access to all the features such as automatically posting reviews on social media. All you have to do is sign up and see for yourself! Learn why 80+ reviews sites have already integrated us.

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Nikola Bojkov

How to get facebook reviews for your business [5 ways].

In this blog post we are covering 5 easy ways on how you can get more Facebook reviews effortlessly.

Where is the place where you turn to when deciding what will be your next dinner or trip destination? Reviews, of course!

And you are not the only one – 57% of consumers say that social media influences their shopping. And 44% of them said that Facebook was the social network that influenced their decisions the most.

The rule of thumb is: The more positive reviews you have, the higher the chances they will visit or buy from you.

Just having a presence on social media is not enough anymore. It would be best if you started yielding results from it.

And what’s a better way to do that than Facebook Reviews?

Along with Google Reviews, Facebook Reviews are one of the most efficient digital versions of word-of-mouth marketing and have the potential to influence your future customers buying decisions that will visit your Facebook business page.

You are probably already familiar with online reviews’ power and what they can bring you from a business perspective, so I will skip to the fun part – how to get Facebook reviews for your business.

Here is a list of 5 easy ways on how you can get more Facebook reviews effortlessly:

Ask your customers via chat or email
Add ‘‘Leave us a Review’ buttons on your website
Ask for Facebook reviews offline
Respond to every review
Promote customers feedback on social media and Facebook Ads

How to Find Your Facebook Review Link

First things first.

Before we dive into the methods on how to ask customers for Facebook recommendations and reviews, please make sure you actually know where is your Facebook Reviews section and how to get the link so you can drive customers to that page.

To find your Facebook reviews page link, go to your ‘Reviews tab’ and copy the URL.

For EmbedSocial, it will be this one: https://www.facebook.com/EmbedSocial/reviews/

We encourage you to go with the 2nd option, so below, we are listing some simple ways to collect more Facebook reviews for your business.

Pro tip: To make the reviews link more appealing, you can always use a custom link shortener to provide you with the essential info on the link activity. For more detailed insights and to track from where users are coming to your review link, check out Google’s Campaign URL builder .

Okay, now let’s see how we can use this link to navigate customers to write their reviews.

1. Ask your customers via email or chat

What is the easiest way that to ask your current customers you already have a relationship with to leave you a review?

Here are 2 ways how to do this:

Chat communication is growing during the pandemic and has become one of the main channels for direct interaction with customers.

Therefore, a perfect way to collect customer feedback !

Companies need to implement procedures in their Customer support departments where every employee at a certain point of interaction will ask their customers for feedback.

And for companies wanting to increase their Facebook reviews, the best way is to ask customers to post their reviews publicly with a direct link to your Facebook Page’s reviews section.

Another option to ask for reviews is to send request emails to your customer list.

“Hey, let us know what you think – Leave us a review here’’

and add a direct link to your Facebook reviews option.

Our email review request message looks like this:

And if a client doesn’t leave you a review, don’t be shy to do a follow-up.

Send something like:

‘’Hey, did you ever get a chance to write a review for us?’’

Just make sure you are not pushy cause you will never get the desired review.

Pro tip: It’s all about timing, and Facebook reviews are no exception. Thus, the optimal time to contact a new customer is 3 to 5 days after purchase. Ensure they are happy with the product or service, thank them for choosing you, and then ask for a review.

2. Add ‘‘Leave us a Review’ Buttons and Facebook Badges on Your Website

Another way of ‘it never hurts to ask’ is by adding CTA buttons like ‘ Leave us a Review ’ on your website to direct users to your Facebook reviews page.

The easiest way to start collecting customer feedback on your website is with the EmbedReviews platform .

You have the option to display a Facebook review widget or add a ‘ Leave a review ’ button anywhere on your website.

Here is how our ‘Leave a Review’ button and Facebook widget look in action:

Once your web visitors click on the review button, they will be redirected to your Facebook Reviews tab where they can submit their feedback.

Embed Facebook reviews badge

As for the badges in the EmbedReviews button, you can choose from the available designs and again use an embeddable code to display on your website.

Note that the badge will update every time you have a new Facebook review.

3. Ask for Facebook Reviews Offline

When it comes to offline engagement with your customers, you will also need to think of placements how to make sure you encourage and collect their feedback.

Here are some ways how you can do this:

Print QR codes on receipts, flyers, menus, posters, and similar

QR codes can help you bridge the offline and online worlds and give customers an easy way to submit Facebook reviews.

You will only need to generate a QR code that will include the Facebook link to your Facebook Page’s reviews section.

Big posters with your customer reviews is a definitely great idea, showing your social proof offline and also inspiring people to do the same and get their name on your business location walls.

Ask customers to check in on Facebook

Encourage customers to check in on your location with their Facebook profiles.

If you are a local business owner of a place, provide a stable Wi-Fi network and ask people to check in there, and Facebook will send them a reminder to write a review 1-2 days later.

You will be surprised how many of them will land you a hand.

PRO tip: Most of these offline encouragements usually include some incentives, such as discounts or free staff, that can improve the response rate of your offline customers. So, think about how you can incentivize them to give you feedback on Facebook.

4. Respond to Facebook Reviews (even the negative ones)

Take time to respond to every review! Users will surely notice your interaction and how you value customers’ feedback and award you with leaving a review. Respond even to star ratings without comments, no matter if it is 5-star reviews or less.

To tackle your review responses more effectively, you try an Autoresponder for Facebook reviews that can automate your reply. This way, you will never forget to reply to a review and show your customers that you value their time and effort.

Responding to all reviews includes responding to the negative ones, too, right?

What to do when you encounter a negative review? How should you deal with it to not hurt the customer’s feelings and your business, too?

Don’t dare to delete negative reviews (unless they violate Facebook Community standards ).

It will hurt your reputation, and it will show that you lack transparency. Instead, use them to your advantage – apologize for the bad experience and offer a solution.

Yes, potential customers will notice the negative review, but they will also see that you have handled the situation and will respect you more.

Guess what – negative customer feedback can do more good than harm. Despite improving your online reputation management , they can help business owners see the bigger picture and improve their digital marketing strategy based on that.

If you ignore negative reviews and they proceed to come up, you will probably run out of business sooner or later.

So, take a deep breath and follow these action steps below:

First, you should try to understand why the customer is leaving a negative review. Why are they not happy with your product or service? What is the trigger?
Reply to the negative feedback ASAP. Thank the customer for leaving a review. Try to understand the reason behind the testimonial (make sure you don’t go into defense mode). And if it is your fault, acknowledge it and do something about it – at least suggest replacing the products or refunding the customer.

Please note that whatever your response is, it will be seen by other visitors. This is the perfect way to show how you care about your consumers (and, as a result, get more sales and even more reviews).

We created a detailed guide on the best practices for responding to negative reviews . Suggested responses are included, too.

5. Promote customers’ Feedback on Social Media and Facebook Ads

Business reviews are the best user-generated content , so make sure you aggressively promote them across every social media platform you have. This will unconsciously inspire other customers to leave their feedback, too.

With a simple share among your community, your customer reviews will attract new customers who will be encouraged to share the same

Here is our latest social media campaign on Facebook, featuring one of our customer reviews:

? Success Story: How EmbedReviews helped 3 Key Elements show instant social proof and get more clients We talked with… Posted by Embed Social on Wednesday, September 9, 2020

Yes, it’s possible to turn your customer feedback into Facebook ads! And you can do that in just a few clicks with our review management tool.

Before you craft your perfect Facebook ad, you need to connect EmbedSocial with your Facebook Advertising Account.

Then, you should select a customer testimonial from your Facebook page and customize your review template the way it demonstrates your marketing message loud and clear.

Check out our detailed guide on How to Turn Customer Testimonials Into Facebook Ads .

Other places where you can promote your Facebook reviews include

Your website homepage and product pages
In the walls of your physical store
Social media networks like LinkedIn, Twitter, Instagram, Pinterest, etc.
Company newsletters
Blog articles

Yet, these are just a couple of ideas we have tried (and proved successful). After all, the best place to promote your testimonials and encourage people to leave you a new one is wherever your customer is (online and offline).

We really hope this short guide on how to get Facebook reviews gave you some specific directions on how to maximize your Facebook testimonials’ potential, improve their visibility, and as a result – level up your digital marketing strategy in a blink.

After all, getting more reviews on Facebook can take a little effort, but it’s an investment that pays off (you’ll see).

Thanks for reading, and don’t forget to leave us feedback on Facebook . 🙂

It’s all about asking, right?

FYI: You can embed Facebook reviews widget automatically with EmbedReviews platform. Start a free trial and display your Facebook Page recommnedations now.

Embed Facebook Recommendations and Reviews on your Website

Try EmbedReviews , generate Facebook and Google reviews, and display a social media reviews widget on your website. Automatically and in seconds.

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CEO of EmbedSocial

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.

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Reputation Management , Review Generation , Review Management

59 Unique Email Templates for Requesting Online Reviews

Andrew McDermott
April 2, 2019

Earn 108% more revenue! Companies with more than 25 recent reviews earn 108% more than average. Automatically monitor your reviews across all 180+ review sites . With Grade.us, you can respond to each review from a single dashboard. Try it free, start your 14-day free trial today. (No credit card required)

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Updated 4/7/23

How do you write a review request?

Common advice states that you ask for what you want directly. It’s good, solid advice, and most of the time, it works. But there’s more to it than that.

I’m talking about the ingredients for success.

When you ask for a review, your odds of success skyrocket if your request includes the right ingredients. I’m going to show you what those ingredients are and provide you with customizable templates you can use in your business for review generation .

It’s also essential to understand the value of reviews, whether they’re Google reviews, Facebook recommendations, Yelp reviews, or reviews on any 3rd party industry-specific review site . Google recently verified what many believed for years, that customers value a mix of positive AND negative reviews .

This post is epic, so to navigate it, we’ve got a table of contents that will deliver you to the section that you want to jump to:

Why you need review request templates.

Research shows words have a specific set of emotions tied to them . Ask for a review with the right words, and you automatically trigger a specific set of emotions.

See the value there?

Review request email templates that are crafted with the right words create structure and foundation. That’s especially important when it comes to scaling review requests or training employees.

It’s the starting point.

With the right set of review request email templates, you’ll be able to achieve consistent results when you ask for a review. What about improvements? If you’re running A/B split tests, these email templates act as your control, a solid baseline for measuring performance.

They enable you to test successfully, using treatments to systematically improve review requests.

You need it.

Even if you plan on customizing these templates heavily, they’re still important tools to have in your review request toolkit.

The templates provided in this post can easily be used via the Grade.us platform. Here’s a walkthrough on how to update your review request email campaign with these templates:

How to ask for a review

In our recently updated post, we cover the ins and outs of how to get reviews . It’s a comprehensive post that’s perfect for experienced professionals who are looking for a systematic method they can use to train their team.

Today we’re focused on something different.

We’re focused on the methods or channels used to ask for reviews. There are basic methods you can use to ask for a review.

Face-to-face: A face-to-face request is the most effective method you can use to ask for a review. These can be in-person or online, in an individual or group setting.
Email: Asking for reviews via email is incredibly effective. Customers are highly responsive, especially if the review request is made shortly after a conversion event (e.g. sign-up, purchase, opt-in or follow).
SMS / Text Messages: Consumers are increasingly comfortable engaging with businesses via text. What does this mean? Text messages give you immediate access to customers.
Social media: For better or worse, social media has built-in virality. Do something amazing or legendary for your customers and it spreads like wildfire. Do something bad and it spreads even faster. As far as review requests go, social media is a double-edged sword.

Here’s the problem.

These four methods aren’t equally effective. There are pros and cons to each and they come with serious consequences when they’re misused.

But which one is best?

Vanessa Bohns of Cornell University and Mahdi Roganizad of Western University found face-to-face requests were 34 times more effective than emailed requests . Face-to-face requests don’t scale all that well though (or do they?).

Doesn’t this mean email isn’t effective for review requests?

Not at all.

Over 4 billion people worldwide use email and it has a 90% penetration rate among US internet users.

But are people using their email accounts?

Absolutely.

In the same article, Hubspot, Campaign Monitor and Mailchimp show an average open rate around 20%, click rates of 2.5-3% and conversion rates of 1.2%.

We know email works.

What about text messages? The statistics are pretty clear on this as well. The Pew Research Center found 85 percent of Americans owned a smartphone. Surprisingly, 98 percent of mobile users will read a branded/business SMS message and 90 percent will read all messages within 3 minutes! Even better, SMS boasts a 45 to 98 percent response rate (compared to email’s 2 to 20 percent).

So which one is better?

That’s the wrong question. It’s not about better, it’s about different. Using any one of these channels will prove effective. Layering these channels together – that’s when you begin to see dramatic results.

How would you do that?

There are lots of ways to layer these channels. Here’s one idea you can use as part of your template.

First, you segment and stagger your text requests asking for a review first. You don’t want to add a large number of reviews to your review profile first, only for those reviews to be flagged as “suspicious” or spammy.

Next, you segment your email users into several relevant categories. You send emails out asking for a review, but you do it on a staggered schedule. Here are several criteria you can use to segment your list.

Repeat sales: Customers who are infrequent but repeat customers. They come to you with opportunities to earn their business first. They’re willing to spend more provided that they have a compelling reason to do so.
Revenue per customer: The 20 percent of your customers that produce 80 percent of your revenues and/or profit. This is an overall measurement and is tracked on a per-customer basis.
Spending by customer: Which customers spend the most money per cycle (e.g. annually, quarterly, monthly, weekly, etc.)
Product consumption rates: Which customers are fully using and absorbing your products and services? Customers who actually use your products or services are typically the most qualified to review them.
Purchase frequency: This is different from “spending by customer” as this refers to the actual number of purchases rather than a specific dollar value or financial threshold. These customers purchase consistently, often like clockwork.
Profit margin: Customers who have purchased products or services with the highest profit margins. As a group, these customers produce an extraordinary amount of cash for a business.
Customer evangelists: These are your believers, the customers who champion your business. They defend your business against attacks by naysayers, they attend your company events, and they’re active participants in the process.
High engagement: These are your vocal customers, the often irritating but well-meaning bunch that will tell you the truth in love. They truly believe in you, your product, or your service, and they’re willing to hold you accountable when you fall short.
Admiration: These customers love your business and display many of the same behavioral markers as the highly engaged group. They’re loyalists who are focused on serving and supporting your organization.
Strong relationships: These customers are your rock. They spend often, pay on time, and are givers by nature themselves.
Anniversaries: (e.g. purchase, sign-up, introduction, etc.) and special events that remind customers of the reasons they chose you. These dates are significant because they trigger nostalgia or dread depending on a customer’s relationship with you.

Finally, create a list of your super customers , you know, the people who meet three or more of these criteria. You’re still going to ask for a review, but you’ll ask these customers for a face-to-face review as well as the usual review.

Wait a minute!

How is this supposed to work? We all know that face-to-face reviews don’t scale. How are you supposed to make these review request types work?

You don’t.

If you have an email and text autoresponder sequence in place, you don’t need your face-to-face interviews to scale.

It’s actually the opposite.

You don’t want these face-to-face interviews to scale. Instead, these interviews should be reserved for the upper echelon of your customers.

The very best of the best.

The customers you have an incredible, trust-driven relationship with.

These customers will take the time to go above and beyond for you. They’ll hop on a video call to share their experience with your business. They’ll go to the trouble of posting their review online for you.

Average customers won’t do this for you.

This is why you need a layered strategy when you ask for reviews. If you’re a larger business or you’re dealing with an enormous customer list, automation is a must. You’ll need an autoresponder sequence that layers these strategies in a way that maximizes results. Don’t forget, in terms of this layered strategy, you can also use text template review requests .

An autoresponder sequence that enables you to ask for reviews from:

Customer all-stars who are eager to reciprocate
Happy or satisfied (but average) customers who will leave a review if asked
Unhappy customers who will give you the chance/opportunity to make things right
Unhappy customers who are encouraged to vent via an internal feedback form
Neutral customers who are open to being persuaded

See the difference?

If you’re running a bulk campaign to ask for reviews from neglected or forgotten customers, you’ll want to segment and stagger your email list. If you’d like a natural, consistent stream of positive reviews, you’ll need a multi-layered autoresponder sequence (SMS, email, social media and face-to-face).

Here’s why this matters.

Large blasts sent to past customers can be risky. Sure, you may get a ton of reviews from older customers. But you’re also more likely to trigger red flags with Google, Yelp or Facebook.

Your account history.

It’s suspicious if you go from little to no reviews to a ton of reviews all at once. If you plan to ask older customers for a review, the segment and stagger strategy is an absolute must. It’s a fantastic way to attract a large number of reviews without the suspicion that typically comes with it.

Here’s another problem.

You’re not sure what to say. If you’re like most people, you don’t have a set of templates you can use to ask for reviews.

What do you say?

Industry-specific email templates you can use to ask for a review

Here are some email templates broken down by industry:

General / All-purpose Review Request Templates

Do you know how to ask for a Google review?

There’s a right way and a wrong way to do it. Use these email templates if you’re looking for something general you can customize. Since almost every industry needs to start their review generation focus on Google reviews and Facebook Recommendations . These emails are great starting points for any business.

General Google review request email template #1:

Dear [customer name],

Thanks for being our customer. We’d like to hear how your experience with [business name] went.

Do you mind taking just a few minutes to leave a review?

You can leave your feedback by visiting this link.

[ review funnel link ]

General Google review request email template #2:

Hey [customer name],

We appreciate your business!

How’d we do? Please take a moment to let us know. We use your feedback to improve our operations for you and customers like you.

General Google review request email template #3:

How was our service today, [customer name]?

If we exceeded your expectations, please consider leaving us a review.

General Google review request email template #4:

[Customer name], we were happy we could help you out today.

Did we do a good job of [solving whatever problem drove them to your business in the first place]?

If so, could you take a few minutes to tell us about your experience?

Just click here to go right to our favorite review site:

General Google review request email template #5:

Help us improve, [customer name]!

We hope you enjoyed your experience as our customer, but want to know for sure.

Tell us how you really feel right here:

General Google review request email template #6:

[Customer name],

It’s been a pleasure working with you.

What can we do to improve your experience as our client? If you’re willing, we’d love to hear the good, the bad, and the ugly (we can take it).

Let us know here: [review funnel link]

General Google review request email template #7:

Thanks for shopping with us today.

As [manager of the customer service team], I have one question for you.

How did we do?

Is there anything we can do to make your experience even better? If you’re willing, we’d love to hear the good, the bad, and the ugly (we can take it).

General Google review request email template #8:

I wanted to reach out and ask how are you doing?

Is our app performing as you expected?

As [head of the onboarding team], I want to ensure that you’re getting the maximum value out of [app]. What can we do to make things (easier, better, faster) for you? Give us the good, the bad, and the ugly (no feedback is too small).

Share your feedback here: [ review funnel link ]

General Google review request email template #9:

I wanted to ask you a question.

Did we make you happy?

I saw that you ordered [product] from us on [date]; was your experience with us a good one? Good or bad, we want to know.

General Google review request email template #10:

Hello [Customer name],

I saw from our customer service logs that you ran into trouble during your order.

Did we resolve the problem to your satisfaction?

I noticed that [employee] took your customer service call. How did everything go? Whether you’re happy or unhappy, I’d like to hear about your experience.

Home Services Industry Review Request Templates

If you’re a contractor, carpenter, or home service professional, how do you ask for reviews? When it comes to asking for reviews, there are some specific nuances you’ll want to learn about the home services industry . In addition to Google, you’ll also want to try these out to generate HomeAdvisor reviews or Houzz reviews .

Use these email templates to ask for reviews. Remember the research I shared in the beginning on the impact of words and emotion? That’s especially important here. You’re looking for reviews that defuse objections, reduce risk, and ease customer fears about working with you.

Home Services review request template #1:

Hi [client name],

Thanks for choosing us to handle your [service]. Were you happy with our workmanship and professionalism?

Please take a moment to give us your thoughts at [ review funnel link ]

Home Services review request template #2:

Whew, that was a lot of work! Big projects always are.

But now that the work is all done, [client name], why not take a moment to tell on our guys?

Were they on time and professional? Did they clean up after themselves? Most of all, were you happy with the quality of their workmanship?

Give us the good, the bad, and the ugly here:

Home Services review request template #3:

Thanks for choosing [company name], [client name]!

We hope you had a great experience with us.

If we were on-time, on-budget, and on-point with our workmanship, would you take a moment to let us know?

Home Services review request template #4:

Hey [client name],

Thanks for trusting us with your [home services project].

Were you happy with the work we did?

If you could take a moment to let us know, it would really help us out. It will also help homeowners like you who aren’t sure who they can trust with their [home services project type] needs.

Just visit this link to get started: [review funnel link] It will only take a few seconds of your time!

Home Services review request template #5:

We did it! We finished your project together! Are you happy with the result?

If you’re not, please let us know.

Legal Industry Review Request Templates

As an attorney, how do you politely ask for a review in an email?

You shepherd your clients through some of the most difficult and stressful parts of their lives. If you’re guiding clients through a messy divorce, it may feel a little awkward requesting a review. It’s often awkward for your clients. Check out our guide for law firm reviews . Learn how you can make the most of your Avvo profile and generate Avvo reviews .

Here’s the good news.

They get it. Historically, clients have shown they’re more than willing to help a great lawyer (you) out for the asking. You just have to ask for the review.

Legal Industry review request template #1:

Dear [client name],

I enjoyed getting to know you over the course of your [case type] case.

I know this case represented one of the most difficult and stressful times in your life, and I’m sure you’re glad it’s over! There’s just one thing left to do, and it’s voluntary on your part.

If you feel I was responsive, available, and skilled as I handled your case, please consider leaving a review to help other people in your situation find their way to me.

You can do so here: [review funnel link]

Legal Industry review request template #2:

Thank you for trusting [law firm name] with your case.

We sincerely hope our team resolved this matter to your satisfaction. If so, would you please take a moment to tell others about the quality of the representation that you received?

Legal Industry review request template #3:

I appreciate the trust that you had in me, as we worked on your [case type] case. As you may be aware, lawyers (like me) rely on client reviews to keep our practices open.

If you feel I was attentive to your needs and did a good job representing you, would you consider leaving one for me? It would help me out a great deal.

Legal Industry review request template #4:

I’m so happy we could resolve your [case type] case favorably. I want to help others just like you; would you be willing to help them?

Here’s how you can help.

Would you consider leaving a review (positive or negative) for our firm? It would help other people make up their minds when deciding whether or not they’d like to retain our firm.

It only takes 5 minutes.

Share your thoughts here: [review funnel link]

Legal Industry review request template #5:

Your case was a tough one; we faced many challenges, but we pulled through in the end. What was your experience with us?

Were we as attentive, helpful, or supportive as you wanted us to be?

Please let us know,

Your feedback helps our firm to grow; it also helps prospective clients (just like you) make up their minds.

Share your thoughts here: [review funnel link]

Hospitality Industry Review Request Templates

As a hospitality manager, how do I ask for feedback online?

Your words, tone, approach and timing all have a role to play. The words, tone and approach used with a family-friendly indoor waterpark/hotel like Wilderness Resort won’t work for a romantic couples getaway like Auberge du Soleil .

If you run a hotel, you need to have a strategy for hospitality review management . Of course, you’re going to want to optimize your TripAdvisor reviews.

When you ask for a review you’ll need to take your audience, industry, and economic factors into account.

Hospitality Industry review request template #1:

How was your stay, [guest name]?

If your experience was picture-perfect, please take a moment to tell us so! We use your feedback to improve guest experiences.

Hospitality Industry review request template #2:

Dear [guest name],

Thanks for choosing to spend your time in [city] with us.

We’d like to take a moment to ask about your experience. Was your suite sparkling clean and well-maintained? Did our staff treat you well?

Please let us know by leaving us a review here:

Hospitality Industry review request template #3:

From the fluffy bedding to the fine food, the staff here at [hotel name] takes pride in offering high-caliber service.

Did we succeed [guest name]?

Please take a moment to give us your input. [review funnel link]

Hospitality Industry review request template #4:

Hey, [guest name],

We loved being your home away from home while you were in [city]. We hope your trip was a good one, and we hope we contributed to that!

Did our staff do a good job of taking care of your needs? How was your room?

By leaving us a review you give us the opportunity to make your experience even better the next time you join us.

Why not drop by [ review funnel link ] to do so now?

Hospitality Industry review request template #5:

Hi [guest name],

During your stay, [Employee] handled the turndown service and cleaning for your room. Did their work meet your expectations? We’re asking because we really want to know if your stay with us was… a good one.

If you share your feedback with us, it’ll help us improve.

You can share here: [ review funnel link ]

Healthcare Industry Review Request Templates

How do I ask for feedback online? As a healthcare professional, can you imagine asking your patient with explosive diarrhea for a review? Neither can I.

Healthcare is another industry where personalization may make things more awkward. You can avoid those awkward conversations and potential HIPAA violations by maintaining distance and a professional tone. That said, you need to understand the HIPAA considerations and how to get healthcare reviews . Learn about creating amazing listings and earning Healthgrades reviews and Zocdoc reviews .

Instead, focus on the points that make your medical facility special and the standards you work to uphold.

Healthcare Industry review request template #1:

Here at [medical facility], we pride ourselves on seeing every patient right on time.

Did our staff achieve that for you today? If so, please consider leaving us a review.

You can do so here: [review funnel link].

Healthcare Industry review request template #2:

Dear [patient name],

At [medical facility], we are committed to offering the highest level of patient care in [city].

How was the quality of your care today?

Please let us know here: [review funnel link].

Healthcare Industry review request template #3:

How was your visit with Dr. [doctor name] today? Did [he/she] address all your questions and concerns? Do you feel satisfied with your treatment plan moving forward?

We’d love to get your feedback.

Please visit this link to let us know: [review funnel link].

Healthcare Industry review request template #4:

Thanks for making us your partners in managing your health. Your well-being is our highest concern.

Did you feel like we did a good job taking care of you today?

If so, please take a few minutes to tell us about your experiences. Just click here: [review funnel link].

Healthcare Industry review request template #5:

Thank you for stopping in to visit us today; we hope you’re feeling better.

How was your visit with us?

Did we meet or exceed your expectations during your visit today? Please visit this link to let us know: [review funnel link].

Best, [Signature]

Wedding Services Industry Review Request Templates

Timing is definitely an important factor; you’ll want to wait a bit so the bride and groom have had the chance to enjoy their honeymoon. You don’t want to wait so long that your clients forget the amazing job you did for them. You’ve got to strike the right balance. Weddings can feel like an emotional, stress-inducing whirlwind. Whether you’ve baked the cake, provided the venue or taken photographs, this one day the bride and groom won’t forget.

Recreate the positive emotions and reminders of their special day when you ask for wedding reviews on sites like The Knot.

Wedding Services Industry review request template #1:

Your wedding was beautiful! Thanks for making us part of your big day!

We hope the [product or service you provide] helped to make it extra special.

If we did a good job, please consider taking a moment to leave a review so we can do the same for couples like you.

Wedding Services Industry review request template #2:

Congratulations! You’re married!

Thanks for making us a small part of something special, [customer name].

Do you feel our team members did everything in their power to reduce your stress and get you exactly what you wanted?

If so, please consider leaving a review here: [review funnel link].

Wedding Services Industry review request template #3:

Thanks for choosing us to be a part of your wedding. We enjoyed serving you and your family.

If we lived up to the promises we made to you and provided you with something special, please consider helping us out by leaving a quick review: [review funnel link].

Wedding Services Industry review request template #4:

Congratulations on your marriage!

Were you happy with [product or service you provide]? Feedback helps us provide an even better experience for future couples, and we’d love to hear from you.

Tell us how you really feel here: [review funnel link].

Wedding Services Industry review request template #5:

Your wedding was magical; your [spouse] couldn’t take their eyes off of you. I’m happy we were able to be part of your special day.

Did we make you happy?

I want to verify that we met your expectations on your special day. If we didn’t, please let us make it up to you. Share your feedback (good or bad) here:

Real Estate Industry Review Request Templates

Realtors face a significant amount of competition from online and offline sources. From real estate agents, other realtors and Fizzbo prospects. Earning real estate reviews require consistency and personal relationships. Discover how to focus on Zillow reviews .

Online reviews give realtors the upper hand they need to sway a large majority of customers to their side. These happy customers are more likely to stay with realtors they’ve grown to trust.

Real Estate Industry review request template #1:

Thanks for choosing me to help you find your dream home! Now that you have the keys I hope it will bring you pleasure for many years.

I also hope you felt like I did a good job supporting you and guiding you through the process of buying your home.

If so, would you consider leaving me a review so other buyers can find me?

And of course, please don’t hesitate to contact me for all your future real estate needs!

Real Estate Industry review request template #2:

Dear [client name]:

Few things are more stressful for homeowners than putting that home on the market. But we did it! I’m sure that’s a weight off your shoulders.

If you feel I did a good job marketing your home and getting it sold, please consider leaving me a review. Your feedback will help me improve while helping other sellers find me when they need me.

Just click here to give me your thoughts: [review funnel link].

Real Estate Industry review request template #3:

Thank you for choosing me to be your realtor! I work hard to negotiate well for all my clients.

If you feel I did a good job defending your interests please consider taking a minute to leave a review.

I look forward to seeing you again the next time you have a real estate matter you need to resolve!

Real Estate Industry review request template #4:

We did it!

We were able to get you into your home at a price that fit your budget! Are you excited? I’m excited. I have one question for you, though.

How did we do?

Whether you feel our team did a good job negotiating on your behalf or failed miserably, please let us know (we can take it). We’re happy if you’re happy.

Share your feedback here: [ review funnel link].

Real Estate Industry review request template #5:

Your home is a diamond in the rough.

I’m so excited we could get your buyers to see that! Now we can get you the right (new) home at the right price!

While I have you, I wanted to ask about our performance.

Did we make you happy?

Would you share the good, bad, and ugly parts of your experience with us? Don’t worry about hurting our feelings we can take it. It’ll help us make our services better.

Share your feedback here: [review funnel link].

Automotive Industry Review Request Templates

Dealerships depend on repeat business. Car dealer reviews build customer loyalty in three ways:

(1.) Dealer loyalty via customer feedback and reviews (2.) Salesperson loyalty based on honest and selfless salespeople and (3.) Brand loyalty based (in part) on customer reviews. The stronger your review portfolio, the stronger the customer/dealership relationships.

Think about putting your effort into earning Edmunds reviews or DealerRater reviews .

Automotive Industry review request template #1:

How are you liking your [car make]?

It was a pleasure to hand you the keys and to watch you drive off the lot. I did everything I could to make the process easy, smooth, and fun for you.

Was I successful? Would you take a moment to leave me your feedback here?

Automotive Industry review request template #2:

Congratulations on the purchase of your new [car type]!

I just want to remind you our service department is here for you if you have any issues. We have a clean, comfortable waiting room and our guys do their best to handle requests quickly.

I’d also like to ask if you’d consider leaving us some feedback about your experience here at [dealership].

You can do that here: [review funnel link].

Automotive Industry review request template #3:

Thanks for stopping by our service department today. We appreciate you, and we’re happy that you trust [dealership] to keep your car in tip-top shape.

Did we do a good job of taking care of you today? Would you leave our guys a review if we did?

Automotive Industry review request template #4:

I want to thank you for stopping by our service department on [date].

Did we solve your problem?

If not, please let us know so we can take care of that for you. If you’re satisfied with our work, would you share your feedback on our performance?

It would mean so much to us.

Automotive Industry review request template #5:

Thank you [Customer name],

There are [57] other service centers in the area, but you chose us to solve your problem.

We’re grateful for your trust.

I wanted to ask you a question about your experience with us.

Did we solve your problem today?

If not, please let us know so we can take care of that for you. If you’re satisfied with the quality of our work, would you share your feedback with others?

Category or circumstance-specific email templates to ask for reviews

I’ve broken these email review request templates down by category or circumstance.

Priming customers for reviews
Post-transaction requests
The feedback interview
Prestigious invite
Applause request
Satisfied follow-up
The survey interview
Free trial follow-up
Reviews from references

The unhappy customer

Priming customers for review requests.

Customers aren’t always happy to receive a review request. They’re not sure what to say or when to say it.

Priming customers is a simple and straightforward way to prep clients to give you reviews. You ask at the beginning of your relationship and then at the end of a sale, once your business with your customer is complete.

Here’s how you do it.

Hi [ customer name],

Thanks for your trust in us with [problem]. I know we’re going to achieve amazing things together! I had a quick question for you:

What can we say or do to earn a review from you?

We’ve made our [number] clients very happy, so they’ve decided to share their experiences. Would you be willing to share your experience with our new clients? You’d be able to share your thoughts here: [review funnel link].

Would you let me know?

Here’s why it’s so effective. You’re getting customers to set the conditions you’ll need to meet to receive a positive review from them. What’s better, you’re getting it ahead of time. You’ll get the specifics you need to ensure your customers are happy and satisfied.

Use questions to nail down any vague answers.

Want to improve your odds of getting an amazing review? Follow these steps:

Prime customers with the question: “What can we say or do to earn a review from you?”
Get a short list of specifics and metrics to beat.
Outperform. Dramatically meet and exceed your customer’s expectations.
Remind customers about their metrics, show them how you’ve exceeded their expectations.
Ask customers for their feedback immediately.

Post-transaction review requests

You’ve probably heard it before. The best time to ask customers for a favor, is right after a conversion event , like a sale.

Confirmation emails are 2x to 5x more effective than bulk emails . Here are a few review request templates to do just that.

Hi [customer name]!

Thanks for shopping with us! Your items are on their way. If you’d like to track your order you can do it [tracking link].

One more thing.

Was your experience with us a good one? Please be as honest as you want to be (we can take it). Share your thoughts here.

We love you,

[Your Name]

That was a shipping conversation email. Can we do the same thing with an order confirmation email?

Absolutely, here’s how.

Hi [customer name],

We’ve really enjoyed working with you. We’re excited to see the pay-off our work generates for you. Looks like it’s going to be amazing.

Quick question for you.

What could we have done better? Please share your thoughts here: [ review funnel link ]. Any feedback you can give would be incredibly helpful.

Thanks again for your trust,

The feedback interview request

Customers are happy when you fix their problem. But they forget to share their experience with others.

The feedback interview solves this problem.

How does it work? You simply ask customers for their feedback on one particular problem like this:

In the past, some of our clients were burned by a competitor. Most of them paid lots of money for a [product or service] that didn’t work well. We’re trying to learn from their experience.

What’s your experience with our [product or service]? Have you run into any frustrations ? Would you be willing to share your story on a quick 5 min. call?

Please be honest, we can take it! [ review funnel link ]

Appreciate you, [Your Name]

If you’re using your Grade.us review funnel you can use this to collect negative feedback, fix the problems, then request a positive review. You can also use it to request reviews outright (regardless of the feedback).

Prestigious invite request

Inviting a customer to review your business isn’t the same as asking for a review. When you ask, it’s a favor. When you invite, it’s prestigious.

But only if you do it right.

I’m reaching out to the top 3% of our customers (that’s you). I’d like to learn about your experience with [Business Name]. I only have six questions to ask, and it should only take 4 or 5 minutes.

Would it be alright if we talked on the phone? I’m free [date] at [time]. If you’re busy, you can share your thoughts here: [ review funnel link ]

What if you can’t target the top 3% of customers in your business? Can you still use positioning to your advantage?

Just find a way to segment your customers. Remember the 11 sample segments I mentioned earlier (e.g. repeat sales, revenue per customer, profit margin, etc.)? You can use these elements to create a prestige invite.

Or you can make your own.

Applause review request

Sometimes you get things right. You were amazing, you under-promised and over-delivered. Your customers are happy, overjoyed even. This is the part where businesses ruin it. They forget to ask for the review.

When your customer is happy it’s a great time to ask for feedback. What specifically made them so happy? Did they dodge a bullet or avoid some painful outcome?

There’s an art to it. When you’re getting applause, asking for feedback is risky if it’s mishandled. If customers feel you’re being greedy – the relationship can sour quickly.

“This is the perfect time to use touch and go.”

With touch and go, you ask one question then you move on. You make one request then it’s back to celebrating. If customers are happy our questions need to be neutral or pleasant, this isn’t the time for controversy and alarm.

Thanks [ customer name]!

That’s amazing! I’m so glad things worked out well for you. 🙂

It was a lot of hard work but we did it together! Thanks for trusting us!

Any thoughts on what we can do to make this even better for you?

We love working with you!

If they’re unsure, you ask them six questions. Once you’ve received positive feedback from customers you transcribe it and request a review, like this:

[Customer name],

Thanks again for sharing your thoughts with us. I’m so happy you’re satisfied with the [results or outcome].

Here’s a transcript of our interview.

Would you be willing to share this transcript of your feedback on one of our key review sites as a review?

It’s just copy and paste here:

No worries if you’re uncomfortable with this, you’re amazing either way.

Satisfied follow-up review request

The satisfied follow-up leads with a question.

“On a scale of 0 – 10, how likely are you to recommend us?”

This is a question that’s sent to customers at the end of a transaction, service or project called the Net Promoter Score . Customers who list a score of 9 or 10 are your happy and satisfied customers. These customers can be cultivated to become evangelists and promoters.

But only after they validate your score with a review. Here’s how you follow-up with these customers.

Wow [customer name]!

I’m so glad we were able to take good care of you! Would you be willing to share your experience with other customers? They’d be very interested in hearing your experience and listening to what you have to say.

You’re amazing either way.

The survey interview review request

The survey interview is, as the name suggests, a survey. It’s a one question survey that leads with something fascinating. A question or hook that’s guaranteed to grab their attention.

Here’s how it works:

What do you want to know? Choose the most important question you’d like to ask e.g. what’s the biggest problem you’re trying to solve?
Why should they care? Make your question attention-grabbing, avoiding explicit controversy and self-deprecation.
Segment your responses. Who provided the best/worst answers? Which answers are most valuable? Sort respondents into groups.
Follow up with the engaged. Reach out to the people you’d like to hear more from. Send them a message thanking them for their response and asking if they’d be willing to elaborate.

If you’re running a marketing firm, your one question survey could be anything along the lines of:

What do you hate most about marketing firms?
What’s your biggest struggle with creating content?
What’s your biggest risk factor when it comes to paying for SEO?
What would make an unknown marketing firm unique from your perspective?

And the most important part? You target existing customers with your one question survey. Ask responders if they’re willing to respond. Transcribe the positive feedback, then ask them to share via review sites (e.g. Yelp).

Surveys are great for enterprises to get a pulse of their customers. Ultimately, if you’re a franchise and focusing on enterprise SEO , your reviews can have a massive impact at a local level.

The Free Trial Follow-up request

If free trials are a big part of your business, this strategy is a great way to convert trial users. Here’s how it works.

You’re looking for engaged users, people who’ve signed up for a free trial and are actually trying things out. They’re uploading their information, creating reports, and working with your API.

They’re taking things seriously.

These customers deserve more of your attention. Your onboarding user flow should guide these customers along, giving them the support they need to make a yay or nay decision.

Reach out for feedback near the end of their free trial.

You’ve got three days left on your free trial. What was the most frustrating or most wonderful things about [our product]? Any thoughts on how you’d make it better?

You’re number one!

Reviews from references request

Have you ever had a prospect ask for references? You can use these reference requests as an opportunity to ask your clients for reviews.

Here’s how you do it:

Thank you so much for being willing to share your honest feedback with our [prospect]. I’m grateful for your help on this.

Would you be willing to share the basic idea behind your feedback here? [ review funnel link ] This way, there’d be no need to bother you with a reference request in the future.

If not, no worries.

Thanks for everything,

This works best with highly agreeable clients who are somewhat (or very) eager to please. It also works well with clients who, “owe you a favor.”

It’s a big ask.

Here’s why it works. You’re asking customers to do what they’ve already done. Repeat the positive feedback they shared with prospects on a reference call. They repeat it one more time, on a review site. Thanks to your 10 review request scripts , they know what to say, and how to say it.

If you’re running a business, you’re bound to have a few unhappy customers. Customers won’t always be happy with the work you do. Sometimes we make mistakes, sometimes we don’t meet their expectations. Sometimes these customers leave.

It’s common for businesses to treat these customers like a lost cause. “I made a mistake, they’re really angry with me, and they’re gone forever.”

What if you could get them back? What if there was a chance you could win them back and win new customers over in the process? As it turns out you can.

Here’s how:

Assess your customer. You’re looking for unhappy customers who are emotionally stable. The strategy won’t work with unhappy customers if they’re toxic or malicious. You’re looking for unhappy people who are honorable, even though you screwed up.
Ask for details. These customers may already be on their way out the door. If they’re willing, give them a chance to clear the air. Ask questions if you need clarification, but listen. Get their permission to record and transcribe the interview.
Ask them to share their feedback. Send them a copy of their unedited feedback. Then ask if they’d be willing to share it publicly as a review. That’s right, you’re asking them to share a negative review.
Fix the problems they’ve mentioned. Go above and beyond, fixing all of the issues your unhappy customer mentioned. Next, create an irresistible offer that’s designed to woo them back to you (e.g. if you’re running a ski resort, you could reach out to unhappy customers with a free 10 day pass good for 10 people).
Make your approach. The approach is key. Come on too strong and look needy. Allow your ego to get in the way, and they may update their review, making your situation worse. The whole strategy falls apart. Your approach needs to be gentle, nuanced and respectful.

Your initial approach could look a little bit like this:

We’ve really messed things up. I’m so sorry. I know where we went wrong but I think I’m missing something. I’d like to learn as much as I can from this.

Would you be willing to share where you think we went wrong?

This isn’t a ploy to try to keep you with us. I want to prevent this from happening again.

This doesn’t look like a review request, does it? That’s because you’re not asking for a review. Doing that would be a mistake at this point. Right now, your focus should be on one thing.

Reconciliation.

This requires nuance but it’s also a risk.

You fix your unhappy customer’s problem, generously throwing in unasked for extras to smooth things over. Next, you’ll want to document everything. All of the steps you took to restore the relationship, the extras you provided, everything.

Once customers are overjoyed (and only then do) you make this request.

You’ve been so good to us. I wanted to reach out personally and let you know that I appreciate you giving us a chance to make things right.

We’re happy that you’re happy. 😀

Would you be willing to share your story (horrible beginning and happy ending)? If you are, you can do that here: [ review funnel link ]

Thank you either way.

What about one-off vs. drip emails? Which one works best?

They both have their place.

Here’s a good rule of thumb.

Use drip emails for new customers in combination with email, text and face-to-face campaigns.

This ensures that the activity on your review profile stays within acceptable guidelines.

Use one-off emails for your segment and stagger email campaigns.

These one-off emails will enable you to attract and convert old customers in a safe, yet manageable way.

What about drip campaigns?

How do you structure these drip campaigns in a way that makes sense for your business? It’s simple, you mix and match the emails appropriately using the 18 strategies and templates in this updated post and the templates I’ve already shared above.

Context is king.

This is why you need templates

Common advice states that you ask for what you want directly. It’s good, solid advice that works.

When you ask for a Google review, or ask for any type of review, your odds of success skyrocket if your request includes the right ingredients. Use these customizable templates to ask for reviews when you need it.

Email templates that are crafted with the right words create structure and foundation. That’s especially important when it comes to scaling review requests or training employees.

With the right set of email templates in your toolbox, you’ll be able to achieve consistent results when you ask for a review.

Remember that your review management responsibilities don’t end at review generation.

You’ll always want to make sure that you monitor your reviews , respond to positive reviews AND negative reviews , and share your reviews on Social Media.

What if these templates don't work?

What if these templates aren’t a good fit for your business? Change them, modify them, find what works for you. These templates aren’t a one-size-fits-all proposition. The opportunity is there if you’re willing to do the work.

As long as you’re willing to try.

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How to 2x Revenue with Local Search + Review Management

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4 Major Benefits of Automated Review Management — For Agencies

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Reputation Management

How to Ask for Reviews Examples [22 Tips +10 Email Templates]

18 min read
Last updated October 17, 2023
By Jessica Huhn

Fortunately, your business has access to a simple, powerful marketing strategy – ask people for reviews. Today, we’ll cover the best practices for how to ask for reviews. We’ll dive into the ideal times to ask for reviews, as well as strategies for how to ask for reviews on Google, Yelp, and Facebook. We’ve also included plenty of templates you can readily use to ask for reviews via email. Boost your review generation today with our tips.

The power of asking for customer reviews

Third-party review platforms pool together customer opinions and testimonials all in one place. With so many reviews and brand mentions, these sites show up prominently in search results and are a convenient place to get real customer insights.

A majority 90% of people read online reviews before they decide whether or not to actually make a purchase. A stellar rating, with lots of good reviews, gives your product positive social proof, makes it easier to gain new customers, and boosts conversion rates. But a lower rating with too much negative feedback can ultimately damage your brand’s credibility. And getting new reviews regularly is especially important, as potential customers tend to look at recent reviews first.

Asking for reviews of your products, services, or overall business can help you build a positive brand reputation. You just need to know when and how to ask, and make sure you don’t violate the rules of any review platforms you use.

And don’t be shy to ask for reviews. You’ll find that people actually love to share their opinions – in fact, many already do this on social media . Your customers may just need a reminder that reviews of your product or service are welcomed.

How to ask for reviews? Tips for all approaches

No matter how you decide to ask for reviews, these best practices will help give you the best chance of success.

1. Pick the right time to ask for reviews

Before deciding how you’ll ask for reviews, you’ll need to decide when to ask. Asking at the right time increases the odds that you’ll get positive reviews. The best time to ask for reviews is always when customers are happiest.

Ask shortly after a recent purchase. This is the moment customers are most invested. After all, they literally purchased your product. Even better? Ask someone who made a repeat purchase or renewed their subscription or contract. The more purchases or renewals someone has made, the better. If the product requires some onboarding, such as software or service, then wait a few days to ask. Make sure people have time to familiarize themselves with the product before asking for a review.
Ask right after you know you’ve delivered stellar service. If happy customers compliment you in person or during a call, that’s the perfect time to ask for a review.
Ask someone soon after they make a glowing, unprompted social media post or comment. Reputation management software can help you find positive social media posts in real time.
Run an NPS survey or another type of customer satisfaction survey. This will help to identify your most likely promoters, so you can send them a personalized note asking for a rating or review.
Ask anyone who refers a friend , soon after they’ve made the referral. These people love your brand enough to share you. Why not see if they’ll share their love through a review, too?

2. Know direct vs. indirect review requests

The different ways to ask for reviews fall into one of two categories: direct and indirect requests.

Direct or explicit review requests: Direct requests involve using a clear prompt that shows you’re requesting a review (i.e., “Leave us a review” or “We’d love it if you shared your feedback with us.”) These type of requests are also completely focused on reviews, rather than being inserted into marketing materials with another focus.

Indirect or subtle review requests: Indirect requests are subtly placed in marketing materials with another focus – they don’t include any outright mention that asks for a review. Indirect requests could be mentioning your page on a review site (“We’re on Yelp!”) without directly asking for a review, including a button on your website that links to your review site, without saying “leave us a review”, or adding a review call-to-action in a newsletter.

3. Focus on prime review sites

Look for review sites with the best chances of increasing your reputation, and focus on asking for reviews on these sites. Review sites typically fall into two categories:

Major general review sites, like Yelp, Google, and Facebook
Prominent review sites in an industry niche (for example, Capterra is a prime review site for SaaS companies)

Share links to your business review pages, whenever possible. It’s important to read through each review site’s rules carefully – some platforms discourage or forbid directly asking for reviews (we’ll go into more detail on this later). However, those sites may still allow sharing the link to your review page.

4. Split between personal and general requests

It’s a good idea to divide your asks into ones that are personal (directed at your best customer-advocates) and general (mass requests that will reach a lot of your customers at once).

Personal requests usually generate more solid results. After all, they’re targeted at those who already love your brand, and create a direct connection with the customer. However, they’re more time-consuming to create and only reach a few people at a time. General requests reach more people at once, but oftentimes can seem too impersonal or robotic.

5. Decide whether you’ll automate asking for online reviews

Using reputation management platforms or other software can help your business ask for reviews. You could program the software to automatically send review emails, scheduled a certain number of days after a purchase. Or, you could send start by sending NPS surveys or other customer forms, and then trigger automated review asks to those who give the most positive feedback.

However, it’s important to be cautious when automating any form or communication. Some people think automated requests are too impersonal, and are much more likely to respond to something personal. Plus, if you’ve already built solid relationships with certain customers, it might be better to take the time and send them a personalized email.

If you do choose to automate your review asks, consider balancing these automated requests with personal ones.

6. Follow tips for asking for reviews on specific platforms

Now that you know the basics of how to ask for a review, here are tips specific to certain platforms. Will you focus on one platform at a time, or implement a larger strategy that plays into all platforms? It’s your call. Either way, make sure to fine-tune your ask based on the platforms you choose.

How to ask for reviews on Google

Your Google My Business listing and review page will always appear high up in Google search results for your business name. This means setting up a My Business page and collecting Google reviews will help boost your overall SEO ranking – and especially your local SEO. So it’s especially vital for local businesses seeking to reach new audiences and build their reputation.

Similar to receiving backlinks to your site pages, receiving positive reviews signals to Google (and potential customers!) that people trust your business.

Not surprisingly, Google is the most popular review platform. According to ReviewTrackers , “63.6% of consumers say they are likely to check online reviews on Google before visiting a business – more than any other review site.” So how to ask for reviews on Google to boost your online reputation? Here are some tips that work especially well for Google.

People trust the most recent Google reviews the most. You’ll want to create a steady stream of incoming reviews. In fact, 85% of customers only care about the reviews people wrote in the last three months.

Google allows you to directly ask for reviews (“Leave us a review on Google”). Take full advantage!

Send personalized and timely review ask emails that include your Google review link.
Ask customers who are most likely to be satisfied (preferably with a personalized email)
Ask for reviews via email when your product/service is fresh in people’s minds
If your business sells services, asking immediately after you performed the service (within a day) works best.
If your business sells products, give customers some time to try the product first. Don’t ask right after the package arrives. Instead, wait about a week after the purchase before you send the request.

Never incentivize Google reviews. This goes against Google’s policies. Never offer a discount, free product, or other incentive in exchange for a Google review. You also can’t run a contest where customers are required to add a Google review to enter. If you do, Google could remove all your Google reviews. One law firm found this out the hard way.

How to ask for reviews on Yelp

Be careful – directly asking for reviews on Yelp is against their policy. However, indirect review asks are perfectly fine. You are allowed to tell your customers that you have a Yelp page and even link out to that page.

Feel free to mention your Yelp page in newsletters and other emails, as well as insert Yelp buttons on your website. Use these indirect methods to your advantage in any way possible.

How to ask for reviews on Facebook

One-third of Facebook users use the social network to find reviews and recommendations, so knowing how to ask for reviews on Facebook is vital.

How do Facebook’s reviews work? Facebook’s current review system is called “Recommendations.” Customers can still leave a review on your Facebook page, but they can also directly recommend businesses like yours to their friends (and even attach related photos). The best part about Facebook is that direct recommendations of your business are connected to your page and help improve its overall rating.

While older reviews still impact your rating, Facebook users no longer rate you with a five-star system anymore. Instead, they can either rate a business as “recommended” or “not recommended.” Facebook then gives your business a score (from zero to five) based on how many people have recommended you, as well as the star ratings people gave you in the past. (For more details on this system, check out this article from Embed Social .)

So, how to ask for Facebook reviews?

Directly ask away. Direct review asks are perfectly fine under Facebook’s terms.
Ask on Facebook itself by publishing posts asking for reviews. Customers won’t even have to leave your page to leave the review!

Highlight glowing Facebook reviews in one of your posts, and include a call to action (CTA) asking customers to review you.

Encourage customers to check into your business profile on Facebook, especially if you have a physical address. Customers who do this automatically receive a request from Facebook to review your business, sent a few days after check-in.
You are allowed to reward customers for check-ins with coupons or other perks.
Send personalized email review asks to your best customers, or timed email review requests while your product or service is fresh in their minds.
Ask for both Facebook and Google reviews in the same email, in case a customer doesn’t use Facebook.

The best ways to ask for reviews

What are your best options for generating reviews? How can you use them to your full advantage? Let’s go over how to ask for reviews in person, on social media, via email, and more.

1. One-on-one conversations (in person, phone conversation, video call)

Asking for reviews in person, via phone, or via video call can pay dividends – if you time it right. After all, if you’re able to engage one-on-one with a customer, you’ve likely already built a relationship with them. See more tips below:

The best time to ask for a review in person is right after someone praises your brand or products. You know they’re a happy customer, so thank them, then go ahead and move right to the direct ask.
Use their response to gauge their satisfaction.
Don’t ask for the review at the first positive comment they make, or it may not come off as genuine.
Keep a natural conversation going and learn what you can. Thank them for any praise!
If you think they’re a good choice to leave a review, ask politely at the end of your conversation.
If you offer a service and you know the customer was happy with your service, leave a card or flyer asking for a review when you’re finished. Leaving the card along with the receipt or invoice is a good way to make sure it gets noticed.
After any in-person ask, think about sending a review request email to follow up. The more personalized the email, the better. Mention their praise or positive comments, thank them, then request the review.

2. Prompts on your website

Your website is the perfect place to ask for reviews. Place easy-to-access review buttons on your homepage and other key pages, which link directly to your review pages.

Think about dedicating a review page that shares your top reviews. At the bottom of the page, include a prompt asking for reviews (“Share your thoughts with us!”) and buttons with links to the review sites.

In addition, you could use a hero image or pop-up to ask for reviews. You could set these to target existing or returning customers, or place them in users account.

If you’re an e-commerce business, you could create your own review system for product pages, allowing people to rate and see other ratings of products. This doesn’t feed into an outside review platform, but it’s a great way to boost credibility. And you can always ask people who leave five-star product reviews on your site to leave reviews on other sites, as well.

Ask on your thank you page (post-purchase page)

If you’re an e-commerce, software, or another online business, asking for reviews on a thank you page is a solid strategy. The thank you page shows right after customers purchase from you. Although it may seem a bit early, it’s a great way to keep reviews top of mind.

Use a prompt, like “If you enjoyed your experience with us, tell others about it!” or “If you love [products], consider leaving a review.” You could also ask for referrals on the thank you page, and then send review request emails to those who referred their friends to you.

3. Social media posts

Social media allows you to quickly reach many customers at once. So why not tap into social media platforms to ask for reviews?

Ask for reviews on the platforms your customers frequent. If you’re a B2B, you’ll probably want to ask on LinkedIn, and ecommerce brands will probably want to ask on Facebook and Instagram.

Also, being creative with your social “ask” will help it stand out. Don’t just say “leave us a review” as your call to action. Instead, take a cue from Ball Park Brand. Instead of just directing customers to their review page, they prompt customers to pick their favorite Ball Park meat. This gives customers a starting point for their review, so they aren’t stuck with writer’s block.

4. Text messaging (SMS)

If your customers have already given their phone numbers, and have consented to receive marketing text messages from your business, why not add text message review requests into the mix? Review ask texts ideally shouldn’t go out to all customers at once, though. Instead, time them to send a few days after someone has made a purchase, or a few days after they’re scheduled to receive a product.

Like any text message, a review ask text needs to be short and to the point. Try this sample text:

“Love [product name?] Please leave us a review! [Link to review site]”

Email marketing is one of the most effective ways to ask for reviews, offering the most detailed strategies. There are two main choices when asking for reviews via email: asking explicitly or encouraging subtly. Combine these approaches for the best results.

The direct email ask: Direct email asks are when you send a message completely focused on asking for reviews. You should also outline why reviews are important to your business, and then thank your customers for their support.

The subtle email ask: The subtle email ask is when you encourage reviews in emails sent with other intent. This can include newsletters, placing a short section that asks them to “leave us a review,” or in invoices or shipping updates, which reaches customers when you’re still top-of-mind.

Whatever option you choose, include call-to-action buttons with a direct link to each review site.

Steps to writing a compelling review email

Whether you send your review emails out personally or en masse, follow these steps when writing a focused (direct) email to ask for a review. In the next section, we share some email templates to show how you can ask a customer for a review.

1. Figure out who you’ll send the email to, and how personalized it will be.

Will you send standardized emails to all or most of your customers when they reach given points on their customer journey?
Are you creating mass emails that all customers on your email list (or all active customers) receive at once?
Should you send survey emails to get private customer feedback first, followed by review request emails to the respondents who give positive feedback?
Is it better to send highly personalized emails to select satisfied customers?
Are your emails using standardized text or personalized messages?
Or will you use another strategy, such as a combination of some of the above?

2. Decide when customers will receive the emails.

Will they get a review prompt email a certain number of days after a purchase?
Are you sending emails only after they’ve given positive survey feedback (or after they’ve been rated as a “promoter” under NPS)?
Will you send emails after customers refer a friend ?
Will customers receive emails on only after they’ve given unprompted positive feedback?

3. Choose a compelling subject line.

Your review email won’t help you if customers aren’t motivated to open it. Best practices include using the customer’s name and keeping your subject line short. It’s also a good idea to ask a question directly in the subject line.

Another way to stand out are to include an emoji (if you have enough space and it fits your brand). According to Campaign Monitor , an emoji in the subject line can increase your open rate by 56%.

Whatever subject line you choose, make sure it’s mobile-friendly. Use 39 characters or fewer – any longer, and part of it could get cut off in people’s mobile phones or email apps. The following examples are short enough, leaving plenty of room for personalizing with longer first names:

[Name], leave us a review?
[Name], give us feedback?
[Name], what do you think?
[Name], how’s your experience?
[Name], a quick favor?

4. Flesh out what you’ll include in your email body.

The best review emails follow this pattern:

Greet and thank the customer for choosing your business.
If applicable, mention what you’ve accomplished together (if you’re a project-based business) or the positive, unprompted comments they’ve made about you.
Kindly and professionally ask for the review, including a direct link to your preferred review site.
Explain why reviews are important for your business. For example, you could say that positive reviews help grow your customer base. This encourages your loyal customers to leave a review and take part in your success.

Remember to vary your message wording. And this isn’t just true for the most personalized emails – it’s a good idea to A/B test different emails to find out which ones give you the best results.

Now, let’s dissect each part of a compelling review email body, with examples of the wording you could use.

a. Greeting and thanks

Thank the customer for choosing your business. If applicable, mention how the customer has played a part in helping to build your brand.

“Thanks so much for being our customer! We’d love to hear about your experience with [business name].”
“Thanks for all your support of [business name]! [name a recent accomplishment of your business] We would have never made it this far without you.”
If a customer has made a positive comment about your business: “Thank you for sharing how much you love [business name].”
After unprompted positive feedback: “We loved hearing [mention a positive comment about your business that the customer shared].”
After they refer friends to your business: “Thank you for sharing [business name] with a friend!”
For one of your most loyal customers: “You’re one of our best customers, and we can’t thank you enough for your continued support of [business name].”

b. Ask for the review

Kindly and professionally ask for the review. Be sure to embed a link to the review site that you’d like the review on. Here are some messaging examples:

“Did we do a stellar job? If so, please consider leaving us a review.”
“If we exceeded your expectations, please consider leaving us a review on [review site].”
“If we could ask you for a favor, please leave us a review on [review site] if you feel that [business name] has helped you.”
“Did we do a good job of [solving the problem the customer wanted your business to solve]? If so, could you take a few minutes to tell us about your experience?”
“How did we do today? If we provided excellent service/excellent customer support, please take a moment to let us know.”
“Do you love [product]? Please think about sharing the love on [review site].”
“Could you please take 60 seconds to leave us a review on [review site]?”

c. Explain why reviews are important

How do reviews help your business? Share this with your customer. Knowing the part they play in your success will help motivate them to leave their review. You can include this explanation before or after the direct review ask.

“Online reviews from awesome customers like you help future customers feel confident in choosing us.”
“Your reviews help other people find and trust our business, so you play an important part in helping us grow.”
“Reviews from customers like you help our business grow.”
“Your trusted reviews play a huge part in our business’ success.”
“We use your feedback to keep improving our experience for customers like you.”

Thank the customer in advance for leaving the review, and leave a personal signature at the end of the email.

How to ask for reviews examples: Top 10 email templates

One great example of how to ask for reviews via email is as follows:

Hi [name],

Thanks so much for being a [brand] customer!

We’re always happy to find out what we’re doing well and what we can improve about [product they bought], so we can keep making our products even better.

We’d love it if you could leave us a review on [review site] – we promise it will only take 60 seconds of your time.

Thanks in advance for your help,

[Your name] at [business name]

These 9 other review request templates provide even more great examples of how to ask for reviews via email. Use them as is with your own details filled in, or tweak them slightly according to your needs.

1. General review email (Option A)

Subject: [Name], what do you think?

Thanks so much for being our valued customer! We’d love it if you could tell us about your experience with [business name].

Did we do a stellar job serving you? If so, please consider leaving us a review on [name of review site, with link to the site]. We use your feedback to keep improving our experience for customers like you.

Thanks in advance,

2. General review email (Option B)

Subject: [Name], a quick favor?

Thanks for all your support of [business]! With the recent [accomplishment of business], we just wanted to say a huge thank you! We would have never made it this far without you.

If we could ask you for a quick favor, please leave us a review on [review site] if you feel that we’ve helped you. Reviews from customers like you help our business grow.

Thanks again,

The [business name] Team

3. General review email (Option C)

Subject: [Name], how’s your experience?

Hi [Name], Thanks so much for being our valued customer! We’re so grateful that you chose us.

How did we do today? If we exceeded your expectations, please consider leaving us a review on [review site].

Your reviews help other people find and trust our business, so you play an important part in helping us grow.

4. Review email after you’ve helped a customer solve a problem

Subject: [Name], how did we do?

Hello [Name],

Thanks so much for being our customer! We’d love to hear about your experience with [business name].

Did we do a good job of [solving problem the customer wanted your business to solve]? If so, could you take a few minutes to tell us about your experience?

We use your feedback to keep improving our experience for customers like you.

Thanks so much,

5. Review email after positive, unprompted verbal feedback

Subject: [Name], thanks for your feedback!

Thank you for sharing how much you love [business name]! We loved hearing [mention a positive comment about your business that the customer shared].

Could you please take a moment to leave us a review on [review site], and share your awesome experience with others?

Online reviews from awesome customers like you help future customers feel confident in choosing us.

6. Review email after positive social media comments

Thank you for sharing the love for [business name] on [social platform]! We loved hearing [mention a positive comment about your business that the customer shared]!

Online reviews from awesome customers like you help other people find and trust our business. Could you please take 60 seconds to leave us a review on [review site], and share your experience there?

Thanks in advance for helping us grow,

7. Review email after a positive social media post

Subject: [Name], thanks for sharing the love!

We just saw your [social media platform] post about [product/service], and we love it! Thanks for sharing why you love [product] with your friends.

Since you’ve already told your friends about [brand], would you be willing to leave us a review on [review site with link]? It will only take 60 seconds.

Reviews, posts, and comments from customers like you help others trust our business, so they play a big part in helping us grow.

8. Review email after someone leaves a referral

Subject: [Name], thanks for sharing!

Thank you for sharing [business name] with a friend! Sharing us with your friends and family helps them feel confident in choosing us.

Since you’ve already shared your love for [business name] with your friends, would you consider taking 60 seconds to leave us a review on [review site]?

Your trusted reviews and referrals play a huge part in our business’ success.

9. Highly personalized review email for a VIP customer

You’re one of our best customers, and we can’t thank you enough for your continued support of [business name]. We would have never made it this far without you.

If we could ask you for a favor, could you please visit [review site] and leave a review to share your love for [business name]?

Online reviews from loyal customers like you play a vital role in our success, because they help future customers feel confident about choosing us.

Key takeaways

Don’t be afraid to ask for reviews! Just make sure to ask when customers are happiest.

You can ask for reviews both directly and indirectly, using both personal and general mass requests. It’s always best to diversify the platforms you use, from email to social media platforms and more.

Monitoring and responding to reviews is just as important as generating them. Learn tips for how to monitor reviews , as well as how to deal with any negative reviews .

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How to Ask For Customer Reviews the Right Way + Review Request Templates

Published by Kimberley DERUDDER

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In the pre-internet era, we used to recommend products and services through worth-of-mouth marketing. Globalization and the rise of the internet made it possible to read customer reviews from people all over the world.

Due to the importance of social proof in decision-making processes, customer reviews are crucial to businesses. Without them, you are hidden in plain sight.

But asking for customer reviews might seem like the plot of a nightmare, especially if you are not a salesperson.

Some of you may have asked yourselves: “What if I seem arrogant or come across as pushy?”, “What if they see me as needy or desperate?” “How do I do it?”

This constant mental wobbling is keeping you behind. Asking for reviews is not that hard. Once you get used to it, it will be like riding a bike.

We want to give you the tools you need to master the art of review requests. So, if you have been wondering how to ask for customer reviews, this article is for you.

How to Ask for Customer Reviews?

Consumers like reviews. Not only that, but they are willing to write them. Of those people who were asked to leave a review, 76% actually did, according to a BrightLocal study .

Your clients might not be as opposed to being asked to write a review as you think.

Now, there are so many ways you can go about asking for reviews, and we will show you how to proceed in each case. It’s best that you source your customer reviews using different methods – so you never run out of consistent feedback from clients and customers.

Without further ado, here is how to ask customers for reviews – the smart way:

1. Sign Up for Third Party Review Sites

Before we get into how to ask for reviews, we want to highlight the importance of using third-party review sites like Google Reviews, G2, or Yelp. These are accessible ways of collecting reviews. All you have to do is give customers the link to the site, and they will be able to write a review.

Plus, there are more chances of getting honest customer feedback if you use these sites. Yes, that might be a positive review or, on the contrary, a negative review.

Nevertheless, all reviews are valuable! When handled appropriately, the chances of them hurting your brand’s reputation are slim.

Now, let’s get to the main point: how to ask for reviews?

2. Meet Them in Person

How to Ask for Customer Reviews Meet them in person

Photo by Clay Banks on Unsplash

The most obvious way of asking for reviews is in person.

But when do you approach customers? And most importantly, how do you approach them?

Well, let’s talk context first. You could approach clients when they praise your service or products. To make it accessible, hand them a business card with a QR code or a link to the review page.

If you want to ask for customer reviews effectively, you need to get your timing right. Notice if your client gives you positive feedback and proceed. Here is a review request template to get you going:

“Thank you so much! If you could share your feedback in a review on [website or review platform], that would be very helpful. Your review will help our audience make an informed decision about our products/service.”

Granted, this might be the most unnerving method for many.

However, it’s totally worth it.

This method works best for business owners with brick-and-mortar stores or those who provide certain services, such as real estate agents. In another article, we discussed the specifics of asking for real estate referrals .

3. Text them!

Photo by Jae Park on Unsplash

Requesting reviews via SMS has become an increasingly popular strategy for businesses today. You have two ways you can go about this: either send clients a text yourself or use an SMS service to automate review requests.

You could approach them when you send them the invoice. Or let some time pass so you are sure they have some time to test out your products. If you own a brick-and-mortar, you can have customers fill out their phone numbers and names on a flyer or postcard to receive news and discounts.

P.S: Don’t spam them with texts. One text will suffice. Oh, and don’t send texts at unreasonable hours.

And if you have writer’s block, here are a few review request templates to inspire your own:

“[Customer name],

Thank you for your trust and purchase. We ’ re happy to hear that we helped you.

Would you mind sharing your thoughts with our service for a brief second? Your feedback helps us improve constantly. [Add review link].”

_____________________________________________________

“Has our service been helpful to you? We rely on referrals and recommendations from clients like you. Please consider leaving a review to help other clients find us. [Add review link].

Thank you!”

4. Do it via phone!

Ask for Customer Reviews Do It Via Phone

Photo by Magnet.me on Unsplash

A customer-support session is another opportunity to ask for customer reviews. However, tread lightly. Clients with complicated issues that take a long time to solve might not be the best candidates to write a review since they may be tired and frustrated.

Aim for clients that are satisfied with your service and express positive feedback towards your services.

Another effective method to ask for customer reviews is to give your clients a call. This works best if you provide in-person services.

During your call, ask them what they think of your services. Is there something they would change? If you get negative feedback, treat it gracefully as an opportunity to grow.

Thank them, and ask them if they would like to give you an online review. Believe it or not, clients are willing to write reviews as long as you are not pushy or impolite.

This method is easy to set up; all you need is a phone, and if this method proves to be a success, you can invest in a phone service to make it even easier.

5. Send Them an Email!

Ask for Customer Reviews Send them an email

Photo by Justin Morgan on Unsplash

Email campaigns are one of the most popular methods of asking for customer reviews. The great thing about emails is that they are easy to scale.

You can send them shortly after a transaction or focus on your loyal customers if the first method doesn’t prove to be successful (just yet).

Here are a few email review request templates you can use, depending on your business:

Review Request Email Example #1 – For Recurrent Customers

Hi [Add Client Name],

As a valued customer of [Add Company Name], your feedback is very important to us. We would like to invite you to take a moment to provide some feedback on [product/service name] in the form of a testimonial. To help you with this request, please consider answering any or all of the following questions:

What was your greatest problem before you purchased our product? What made our product stand out from other options? What have you been able to achieve since using our product? What made you happiest about working with our company? What’s the main reason you recommend our product?

This is of course, completely voluntary, and if you do intend to provide a testimonial, please do it at your own convenience.

Here are some examples of testimonials left by other customers: [Insert Link]. Please let me know if you have any questions about submitting a testimonial.

I am looking forward to receiving your comments. Your support is much appreciated!

Best Regards,

Hi [Client Name] ,

I hope all is well with your business!

We are currently in the process of updating our website and would love to include some success stories from our loyal customers like yourself. I was wondering if you’d be willing to provide a testimonial and share your experience with our [Product/Service Name]? Here are some of the questions that might give you a hint on what you could write about:

What was your greatest problem before you bought our product? What made you choose our product over our competitors? What results are you getting from using our product? What would you tell someone who’s considering buying our product?

Your testimonial will be featured on a special dedicated page and will go a long way in helping us build our business further.

Thanks so much in advance!

All the best,

Review Request Email Example #2 – For New Clients and Customers

Hey [Client Name],

We are grateful that you chose to do business with us.

If you have a moment, it will make us really happy to hear your feedback by leaving a review — we promise it won’t take long!

Thank you, and we hope to see you hear from you soon!

[Business Name/Manager Name]

Subject: Enjoying [Add product\service name]?

Hi [Client Name],

Your opinion matters and can help local businesses like ours improve the service and experience we provide for valued customers like yourself.

With that said, we hope you can take a moment of your day to leave us a review, It only takes a few minutes and will help others to learn more about our service.

Thank you for being our customer.

Review Request Email Example #3 – For Real Estate Agents

Subject: Your referrals are warmly appreciated.

Congrats again on the home sale! I hope you still get a chance to celebrate between the packing and organising.

I really did enjoy working with you and would love to work with more people like you! If you know of anyone who may be looking for real estate advice, we are always on the hunt for more great clients like you. We work almost exclusively by referral, so we are always happy to help if anyone comes to mind. (If not, no worries, of course)

Regardless, it has been such a pleasure working with you, and I’m looking forward to working closely with you on the final stretch as we approach possession.

[Your Name]

Subject: Your feedback means the world to me.

Hey (Name),

Thank you so much for choosing me as your real estate agent! I enjoyed working with you and hope you are beyond happy with the transaction.

I’d like to ask you a favor: Will you take a few minutes and write a review of your experience with me? If you remember, when we first started this process, I promised I would earn your five-star review.

I hope I’ve fulfilled that, but, most importantly, I want your open and honest feedback so that other consumers who read your review will know what it’s like to work with me.

I appreciate you taking the time to give me feedback, and I look forward to reading your remarks.

Review Request Email Example #4 – For the Tech Industry

Subject: How are we doing?

Thank you for being a valued user of [Add product name]! We’d love to hear how your experience went.

Do you mind taking just a few minutes to leave a review?

You can give your feedback by visiting this link: [Add review link]

[insert name/company name]

Subject: Tell us what you think about [insert product name]

We’re excited to see the returns our work generates for you. Thank you for trusting us with [insert topic]!

We have a quick favor to ask you. Would you take a moment to let us know: How did we do? What could we have done better?

Your opinion matters to us. We will use your feedback to improve our operations and serve you better in the future.

Please share your thoughts here: [Add Review Link]

Kind regards,

6. Use Your Social Media Platforms!

Photo by Austin Distel on Unsplash

Facebook and LinkedIn are your best friends if you want to use social media to bring in more customer reviews.

Create a Social Media Post to Ask for Customer Reviews

What better way to ask for customer reviews than by creating a social media post? This is the perfect way of reaching out to multiple customers without breaking the bank or wasting time.

To create a social media post that gets you customer reviews, here are a few suggestions:

Use attention-grabbing visuals to stop customers in their tracks.
Express your gratitude for the trust customers have put in your brand and kindly ask them if they could share their reviews with others who might be interested in your products.
Make it accessible for customers to write a review by including a link to the review page in the description.
Add brand elements, such as logos, fonts, colors, or imagery – This will connect your audience with your brand and ensure that your post sparks their attention.

Create a Social Media Post With Previous Reviews and Testimonials

If your business already has some stellar reviews, you can create a social media post including quotes and ratings from satisfied customers and tell them that their efforts to write a review support the growth of your business.

Seeing that other people took their time to give feedback might inspire others to follow suit!

P.S: Remember to enable your review system on Facebook!

To create stunning social media posts that bring you customer reviews, use Xara’s Cloud social media post templates . Choose your template, edit it, and add your copy and brand elements. Repurpose the content for different platforms with just one click and get more reviews, reach, and sales!

7. Create Thank You Flyers or Pages

Photo by Hanny Naibaho on Unsplash

“Thank you” pages and flyers are super versatile.

For instance, if you own a brick-and-mortar store, you can hand out a thoughtful “thank you” flyer to each customer with a QR code attached to it so they can easily access the review page.

Another way to do this is to send an automated email after each purchase and attach the flyer to the email body. Or add them as a pop-up on your website and add a call-to-action such as “Leave us feedback” or “Give us a review”.

Either way, a thank you page is a great way of asking for customer feedback while also expressing your thankfulness for your customer’s support.

8. Add a Call to Action on Your Website

A call to action can entice clients to express their thoughts on your products or services.

Sometimes, a call to action on your front page can be all it takes to get the ball rolling. Something as simple as “Please leave a review” can make a big difference.

9. Create a Dedicated Review Page on Your Website

Create a Dedicated Review Page to Ask your Customers for Review

Photo by Igor Miske on Unsplash

In today’s digital age, potential customers increasingly turn to the internet to research businesses before making a purchase. As a result, it’s more important than ever for businesses to have a presence online. That’s why social media marketing is essential.

One way to improve your business’s online presence is to create a dedicated review page on your website. This page can include customer testimonials, reviews from third-party sites, and even photos or videos.

A dedicated review page shows potential customers that you’re committed to providing a great experience and value customer feedback.

It also makes it easy for customers to find reviews when they’re researching your business. Plus, Google might also rank your website higher if it includes user-generated content.

Create Stunning Materials That Entice Customers to Review Your Products

Getting reviews is a little bit like keeping your car healthy; just like you need to take your car in for regular check-ups and tune-ups, you need to update your review pages constantly and create regular content that drives customers to write reviews.

All in all, getting reviews doesn’t just happen. You need to reach out to customers. Whether it is through online content, emails, or by phone, reaching out will show customers that you care and will help them know that you need their valuable input to grow your business.

In business, as in life, we must ask for what we want.

And when it comes to asking customers for reviews, we suggest choosing a variety of methods. This will ensure greater reach, a.k.a more reviews. You may not be an expert at designing review requests, but first-class design is essential. That’s why we prepared a set of pre-set templates to get you started. With Xara Cloud, you can create materials that will get you stellar reviews. Ready to try it out?

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How to Get the Best Facebook Page Reviews with Examples

How to use Broadly to request Facebook reviews

With over two billion active users, Facebook is a popular social media platform that cannot be ignored. Many consumers use the site to find local businesses, and Facebook reviews are one of the most critical ways a company can boost its online presence and reputation.

But what if you don’t have any customer reviews? Or what if you have a few, but they’re spread out across different sites? If you’re struggling with the Facebook review request process, there’s a tool that can help.

Broadly provides a user-friendly review management platform that makes it easy to collect and showcase your best customer feedback — including on your Facebook page. Discover how to use Broadly to request Facebook reviews from your customers.

Watch your online reputation transform with Broadly

Why are facebook reviews important.

When customers leave positive reviews on your Facebook business page, it increases your brand’s credibility, which helps you build trust with current and potential customers. Additionally, reviews play an essential role in local search engine optimization (SEO), making it easier for people in your community to find your business when they’re searching online.

Ultimately, positive Facebook reviews may encourage more people to visit your business page to learn about your products or services. Among the many benefits of Facebook reviews are more website visitors and conversions, as well as increased brand awareness and social media engagement.

Plus, research has shown that 85 percent of Americans evaluate a local business based on reviews and its average star rating. As a result, feedback on social media sites and review platforms — whether it’s Facebook, Yelp or Google reviews — helps businesses attract new customers and grow their online presence.

How to enable reviews on your Facebook business page

Enable reviews on your business page to show your customers what other people are saying about your brand. This increases your company’s visibility and provides social proof to prospective customers, opening opportunities to sell more products and services.

Here’s how to enable reviews on your Facebook business page:

Navigate to your Facebook business page.
Under the Manage Page area, click on “Settings.”
Navigate to the “Templates and Tabs” option.
Toggle the slider on for “Reviews,” which is indicated by the color blue. If the slider is gray, that means the option is off.

By default, a Facebook business page has ratings and reviews already turned on when the account is initially created.

Can you still ask for recommendations on Facebook in 2022?

Facebook reviews and recommendations remain a valuable part of many companies’ growth and marketing strategy in 2022. With Facebook recommendations, customers can easily find your business in Facebook search and learn about your products or services.

Additionally, individual Facebook users can request recommendations from their Facebook friends by clicking on the “Ask for Recommendations” button. This will allow the user to post a status update asking for a particular recommendation.

For example, a user may ask their network if anyone knows a good HVAC contractor to fix a broken air-conditioning unit. Once they have posted their status update, their friends and family respond with recommendations.

How do you request a review on your Facebook business page?

Businesses can request reviews for their Facebook business page in a few different ways. The first way is to simply ask your customers or clients to leave a review of your business on your page. This can be done in person, over the phone, through email, SMS text messages or social media, including Facebook Messenger.

Another way to request a review is to post a status update on your page, asking people to leave a review. If you have a physical business location, you can also hang signs or flyers asking people to write a review on your Facebook business page.

Consider using Facebook advertising to promote your page and encourage people to leave a review. Create an ad that targets people who like your page or have interacted with your page in the past. Regardless of your chosen method, thank people for their time and let them know you appreciate their feedback.

How do you get your Facebook review link?

To generate a Facebook review link , you first need to ensure that your Facebook page has a Reviews tab. If it does not, follow the steps mentioned above to enable Facebook reviews.

When your Reviews tab is set up, navigate to your reviews page and copy the URL address from the browser bar. The review link is typically formatted like this: Facebook.com/ CompanyName /reviews

After you have obtained your Facebook review link, you can share it with your customers through email, SMS text or other digital and social media marketing methods.

How do you report a Facebook review?

Facebook has a feature that allows users to report and remove reviews from business pages, mainly if the online review contains hate speech, bullying or harassment. If you have a problem with a Facebook review that someone has left, report it by going to the Reviews page.

Find the offending review and click on the three dots in the top right-hand corner. Navigate to the option “Find support or report recommendation.” Guided instructions should appear, then you can choose the reason for reporting the bad review. Once you have done this, click on “Done.”

In addition to removing bad reviews, the reporting process can help keep your page safe. The administrators at Facebook will review the report and take action if needed.

Optimize your Facebook reviews

When growing your business, Facebook reviews are invaluable. Fortunately, you can do a few simple things to optimize the review request process. Get the most out of Facebook reviews with tactics like promoting reviews, embedding positive reviews and considering these approaches:

Make it effortless for customers to leave a review . Post a link to your Facebook page on your webpages and in email signatures. Include a call-to-action (CTA), such as “Click here to leave us a review on Facebook.” This will increase the likelihood that customers will actually leave a review.
Respond to all reviews, both positive and negative reviews . Express gratitude to customers for their feedback to show that you value their input. Take constructive criticism seriously to demonstrate that you care about providing a great experience.
Use positive reviews as testimonials on your website and marketing materials . Customer testimonials are super-effective marketing materials, and using them in multiple places will increase their impact. This could also serve as an indirect Facebook review request by prompting customers to leave their feedback.

Promote your business reviews

As a small business owner, you should regularly promote your Facebook reviews to help grow your business. There are a couple ways you can do this.

One way is to simply post a link to your Facebook page on your website or blog. This lets visitors know you have a presence on Facebook and encourages them to check out your page and leave a review if they enjoyed their experience with your business.

You can also run ads on Facebook that feature customer testimonials or positive reviews. This will help you reach potential customers who may not be aware of your business but could be interested in your services.

Embed positive reviews on your website

Embed Facebook reviews on your website to showcase the customer experience you provide. It shows prospective customers that you take pride in your business and appreciate your customers, enhancing your brand’s credibility and building trust.

Leads will be able to gauge whether your business is worth a try if they see a review that speaks for itself. By embedding Facebook reviews on your webpages, with the help of a software like Broadly, you can market to a larger audience and save time.

Manage your Facebook reviews and online reputation with Broadly

With Broadly , you can easily monitor and manage Facebook reviews on your business page and improve your company’s online reputation. Broadly’s intuitive software solution gives business owners the ability to track and respond to reviews across social media platforms, from Facebook to Google and beyond.

Simplify the process of asking customers to leave a review with automation and helpful templates with just a few clicks of a button. Using Broadly to streamline Facebook reviews and online reputation management will help you get more positive reviews, increase your business’s online presence and provide social proof to potential customers.

Get more out of Broadly.

How do i check a company’s reputation, how to respond to a missed call by text for local service businesses, maximizing business growth with referral software, smile wide: mastering reputation management for dentists, stellar referral marketing examples for small businesses, law firm marketing strategies to grow your legal practice, rev up your business: auto repair shop marketing strategies, the best plumbing invoice software, reputation monitoring for local service business owners.

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6 Email Templates to Use When Asking for Reviews

More than 90% of customers read reviews before making a purchasing decision. This means most of your potential sales are at the mercy of what former customers say about your products or services.

Unfortunately, study after study has concluded that an unhappy customer is more likely to leave a review than a happy customer. The web has many more Simon Cowells than Paula Abduls – especially if you’re a brand. People expect satisfaction when they pay for something. If they don’t get it, you and all your potential customers will hear about it. Reviews can make or break a brand.

In a world where gratification is often expressed through silence, you’ll need a tactful way of asking your customers to speak up about what you’re doing right. Otherwise, how can you expect people to trust your company? Feedback is all-important when running a business. So, how do you get it?

Enter the review request campaign.

Let’s walk through the basics of a feedback request, and take a close look at some of the very best review email template examples.

When to Request Reviews

Let’s get the basics down first — what is a review email? Sometimes the simplest answer is the right one: It’s exactly what it sounds like. In a nutshell, you’re sending an email to a client or (hopefully) loyal customer asking them (very politely) to review a product they’ve purchased or service they’ve received.

The success of a review request campaign hinges upon seizing the most opportune moment to ask for a customer review. Here are 5 of them:

Almost immediately after a customer has bought a product or service, while accounting for how long you need to wait for the buyer to have used what you’ve sold. For example, a restaurant owner can send an email within 24 hours of a reservation request asking how the patron found their meal.
Some goods, like groceries bought via delivery apps, lend themselves to repeat orders. In such an instance, you could ask the customer to rate their experience about 48 hours after they’ve made a repeat order or repurchase, which will give them enough time to have used the groceries.
Because a customer who’s mentioned your brand on social media has already reviewed you and your product or service, they’ll likely be ready to be contacted almost immediately after having hit “post.” So, feel free to reach out in under 12 hours.
Once you’ve demonstrated a successful product or service. Make hay while the sun shines by asking for a review while you know your customer is still satisfied.
It’s perfectly alright to send out a review request email within a day or so of getting a referral.

Where Should I Send Reviewers?

Think about which of your brand’s online channels will benefit most from a positive review. Is it directly on a product page on your site? Is it in a niche industry forum? The Better Business Bureau? Make it a cakewalk for customers to review your business by adding the appropriate links for online reviews in your request email.

Here are a few examples of some of the most prominent review destinations across the web:

Amazon and Other Third-party Seller Sites

If you’re a B2C e-commerce company that generates most of its sales through Amazon, then make an Amazon review request the default for your company. The same applies for Etsy, eBay, Overstock and other e-commerce platforms. Third-party platforms are a great source of revenue for many businesses, and great online reviews can help accelerate purchasing.

Your Own Website

Alternatively, if you have an e-commerce store that doesn’t sell on third-party sites, encourage customers to leave a product review directly on your product pages. A B2B company can also use its website or blog to publish a customer testimonial, a case study, quotes from satisfied customers or all of these. For highly niche B2B verticals, targeted outreach to specific satisfied customers requesting a positive testimonial may be the only way to generate social proof, and your business page might be the only place to promote those positive reviews.

B2B Review Sites

A less niche B2B company may want to direct review traffic to another source. For example, a CRM company will benefit from user reviews on G2.com or TrustRadius .

Companies with a local presence – both B2B and B2C – should set themselves up on Google My Business (GMB) to manage their Google reviews and ratings. The overwhelming majority of web traffic occurs through search engines, meaning Google reviews are among the first reviews a would-be customer looking for a local business will see.

Optimizing a GMB profile is also essential for local search engine optimization purposes. It helps ensure that your company is listed in Google under the correct business name, with the right hours, address and other details.

Other Business Directories

These might include:

TripAdvisor.
Foursquare.
The Yellow Pages.
The Better Business Bureau.
MapQuest (believe it or not, it’s still good for something!)

How to Request Reviews (+ Email Templates)

You need to make it as easy as possible for customers to leave an online review – or give any kind of customer feedback that could help you enhance your business.

Someone who wants to throw a tantrum on the internet will actively seek out the biggest audience for their tirade. But a delighted customer will only give you an attaboy if it doesn’t take very much time out of their day.

Start by including a “review us” link in the email signature of any transactional emails , customer service emails, etc. The recipient need only click this link to be taken to a review platform of your choice. Keep in mind that a great customer service department will be able to encourage more reviews from your buyers. Using these customer care job examples and skills , you’ll have an easier time finding staff that brings out the best in your customers. And that’s a good thing, as happier buyers are much more likely to leave positive reviews.

Also, consider leaving a “review us” or “provide feedback” form on your contact us page to solicit valuable feedback. If you offer online support, you can link to this page, or another review channel, after each interaction.

Even then, you’ll need to reach out to customers to encourage them to offer feedback, leave a review or speak positively on behalf of your brand. And, there’s no better way to do that than via email.

When the time is right, use a review email template below to ask for a review, rating, feedback, testimonial or referral. Make sure your tone isn’t naggy, as you want to persuade customers, not force them into giving a customer review. Being polite and conscientious are key. Talk to your customers as if you would to any manager or CEO.

For a Product Review

Email subject line : Did your purchase meet your expectations?

Hey [First name]!

Potential customers use reviews from people like you to decide if we have what they need, and we’d like your help.

If you have a moment to spare, please click on the button below to tell us if [product name] was everything you were looking for!

Rate it or review it.

Thank you for choosing [your brand or company name].

[Sender name]

For a One-time B2B or B2C Service

Email subject line : Was our service up to scratch?

Hi [First name],

Thanks for choosing us to [service you provide]. We appreciate your trust in us and value your support .

If you enjoyed our service , please take a moment to leave a review on [platform of your choice].

Your feedback allows us to provide you with the best service possible.

Take care ,

For a Hotel, Spa or Salon

Email subject line : Did you have a wonderful time at [venue]?

Of all the [business types] in [your location], you chose us. We really appreciate that!

So, we want to ask if you enjoyed your experience with us.

Please leave a review on [preferred platform] and let us know how your [service type] experience with [company name] went so that we can do an even better job next time round. Until then ,

For a Survey Feedback Request

Email subject line : We want to hear your thoughts!

Hey there [First name],

At [company name], we’re always working to improve our [list your type of product service], and we need your help to do just that. If you have a moment, please fill out this quick (we mean that!) survey. There are no red cards here, so you can be totally honest!

Complete the survey.

Thanks so much ,

For a Testimonial Request

Email subject line : Would you like to feature on our site?

Hello there [First name],

We hope this email finds you well (genuinely).

Your continued support is what keeps us going, and we want to spread the word — YOUR words, to be exact! We’d like to share your experience with us on our website and social media pages. Would you be keen to tell us a little about yourself and how you found our [product/service] so that we can create a custom testimonial?

We know that personal information is important, so we want to protect your privacy. With that disclaimer out of the way, please let us know if you’d be comfortable giving us your/your company’s name and some feedback you’d be OK with us sharing.

There’s no need to craft a perfect piece of writing, we’ll take care of that! All we need from you is some information and permission.

We look forward to hearing from you!

For a B2B Referral Request

Email subject line : We want more customers just like you.

Hi [First name]

I want to first thank you again for choosing us to serve your [service or product type] needs. We’re ecstatic that we’ve exceeded your expectations.

So much so that I’d like to ask you if you’d be happy to recommend us to other would-be fans of our brand. All we need from you is to complete the [form, survey, attached document, etc.] and return it to us, if you have a few minutes to spare.

We would really appreciate your feedback, but please don’t feel pressured to respond. Either way, we look forward to doing more great work for you.

All the best ,

email template asking for reviews FEATURE

A Few Best Practices for Email Requests

Short, concise emails are always better – especially if you’re just asking for general feedback or a straightforward review.

The only exception is a testimonial request email, which will need to be much more personalized if you’re hoping to get a specific individual to speak on behalf of your brand.

Otherwise, here a few other general pointers to keep in mind in with any review request email you write:

Include a clearly labeled, clickable “review button” somewhere in your email.
Try to address recipients by their first name.
Be polite, gracious and always thank the recipient for their business.
Encourage honesty when soliciting survey feedback that only your company will see. You want the truth about where you can improve your business.
Consider adding an incentive (free points to your next purchase, a discount, etc.) for a customer to leave a review.

How To Respond to Bad Reviews

Ask and you shall receive. Feedback is all-important but beware: You won’t always like what you receive.

When a dissatisfied customer expresses their ire, you can soften the blow to your reputation with a diplomatic, well-meaning response.

In 2021, a whopping 96% of potential customers said they search specifically for bad reviews . That means they’re also looking to see how brands respond to those reviews. The goal here isn’t to be combative or to make excuses. Rather, a response to a bad review achieves two goals:

It opens the door to further discussion on the phone or via email with the dissatisfied customer to turn a negative customer experience into a positive one.
It demonstrates to anyone else who’s watching that you value your customers’ opinions, even the not so flattering ones, and are willing to work toward a resolution with them.

Here is a potential template you can use to respond to a negative online review or social media comment:

Hi [customer’s name] – we’re sincerely sorry to hear that your experience with us hasn’t met your expectations. More importantly, we want to know more about your situation and figure out how we can make this right. Please [give us a call or email us ] at [insert phone number or business email ] so we can discuss this together, and hopefully earn back your business.

Avoid using your own company name in your response if at all possible. You don’t want to bring any more attention to the negative review than you need to, and you want to minimize your brand’s association with bad feedback.

Also, remember that you can’t win them all. Some relationships won’t end well and, in many cases, it will be through no fault of your own.

As long as you actively focus on review generation, the positive feedback will always outshine the negative.

Editor’s Note: Updated May 2023.

By Dominick Sorrentino

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Food & Restaurant

12 Smart Ways To Ask For A Review [+Templates]

Having stellar customer reviews for your business is essential to getting new customers.

Today consumers don't trust brands as much as they did once. They want to ensure they make the right purchasing decision by learning about other people's experiences with the same brand.

Did you know 72% of customers trust online reviews as much as personal recommendations?

Customer reviews can convince other customers to take the plunge and purchase your products because they trust real people's honest opinions about businesses.

Consumer expectations have skyrocketed, and even the slightest of unpleasant experiences or one negative review can make your customers choose your competitors over you.

The importance of customer reviews can be appreciated by the fact that around 35% of shoppers are less likely to buy a product/service, 32% will hold off until they do more research, 23% will have a tough time in making the buying decision, and 2% wouldn't buy at all.

Source: CSP Global

93% of consumers read reviews online before making a purchase decision. However, asking your customers for reviews is not a simple task. A review request that appears forceful or spammy can do more harm to your business than having no reviews.

So how to ask for a review from customers? Below we will discuss 12 proven strategies designed to get more customer responses when asking for reviews.

Table Of Contents:

The Benefits Of Collecting Customer Reviews

12 proven strategies to get your customers to write reviews, 8 effective channels to ask for a review, how to ask for reviews on google, facebook, tripadvisor, & app stores, the don'ts of asking a review.

Ready-To-Use Review Request Templates

Ask Your Customers To Leave A Review Now!

Faqs (frequently asked questions).

You can directly jump to a section of your choice or keep scrolling.

Why do you want reviews in the first place? There are several benefits to having customer reviews on your website and other review listing sites. Here are the most essential ones to keep in mind.

Leads To More Purchases

Customer reviews are a highly trustworthy source of increasing sales conversion rates. Potential customers like to see user-generated content as proof that others have bought and are satisfied with your product and services, which nudges them to complete their purchase process.

Collect Customer Feedback For Actionable Insights

Some customers, while sharing reviews, signal opportunities for improvements in your products and even in your customer service. You will find a lot of such opportunities in the negative customer reviews . You can use such customer feedback to identify and improve the friction points in your customer experience.

Help With SEO And Search Results

Up-to-date customer reviews are essential for ranking on Google. And ranking highly on Google is essential for marketing, especially if you are a newer brand that depends on Google search results and ratings. Getting reviews and ratings front and center on search, and leveraging SEO, will help you stand out from the competition. High-quality and positive customer reviews increase the likelihood of a potential customer visiting your location.

Follow these 12 tactics to get your customers to leave a review.

Begin By Asking For Reviews
Then Create A System
Ask From Your Happy Customers First
Personalize Your Ask
Describe Why Reviews Are Essential For You
Use A Clear Call-to-Action (CTA)
Simplify Review Writing Process For Your Customers
Provide A Sample/Template To Write A Review
Respond To Each And Every Review
Offer Rewards In Exchange For Reviews
Keep Timing In Mind Post-Purchase
Follow Up On Your Ask

1. Begin By Asking For Reviews

The best way to encourage your customers to write reviews is just to ask them once. More often than you think, your customers will be happy to write about their experience with your brand, product, or service.

Here are the different ways to ask customers for a review:

Ask in the email you send, especially from the customer support team. Adding a link to a review website in your email signature can do the job for you.
Reach out to customers on Twitter and ask them to write a review.
Send your customers a QR code to your Google My Business page. Scanning the QR code will link directly to where they can write a review for your company and post it on Google.
Include a call to action (CTA) on the base of your invoice, or receipt.
After customers make a positive comment about your brand on social media, create a post on your social handle with its screenshot.

2. Then Create A System

One way to ensure that you are asking customers to write reviews is to have a proper process in place for making the ask.

Decide at which stage of the customer journey you will ask for a review. Also, decide how you are going to ask for a review. Keep a templated response prepared just to fill in the customer details while asking for a review.

Standardizing the review-asking process will save you time. It will also be easier for any of your team members to take up the job, thus increasing the reviews you will receive.

3. Ask Your Happy Customers First And Share On Social Media

You shouldn't just focus on getting customer reviews. Instead, you should focus on getting good reviews. You can do so by asking for reviews after a customer has expressed their willing satisfaction.

First, ask your customer to rate your business privately. If they give you a 5-star rating, then encourage them to write a review. But if they give you a bad rating, ask what you could do better, fix any problems they might have, and go the extra mile to make your customers happy. Then encourage a review.

Going a step further, you can share positive feedback on your social media and encourage other users as well to share their experiences using the product.

View this post on Instagram A post shared by Creative Play Resources (@creativeplayresources)

4. Personalize Your Ask

You are likely to gather more reviews if you personalize the ask. Personalization is a key lever in relation-building and an excellent way to maximize reviews.

Another way to personalize your ask is to create a specific review funnel for each product or service.

For instance, if someone is buying a product directly from your mobile app, they should see an option to review it from the mobile app itself. But if someone is buying a service from your website using a desktop, they should be able to review the service via a follow-up email.

5. Describe Why Reviews Are Essential For You

To increase positive reviews for your brand, inform and educate your customers on how reviews are essential to your business. The customers who wish to support you will come forward with their support in the form of positive reviews.

Push the idea that leaving a review will benefit other customers. Some people are much more willing to help others to find the best business, product, or service - as opposed to helping the company collect more reviews.

A Template To Ask For Review In Email And Explain Why Reviews Are Important

6. Use A Clear Call-to-Action (CTA)

Review emails are all about asking your customers to perform certain tasks. That's where your call-to-action strategy becomes essential. You should ensure your CTA is clear and instructive.

The email body asking for review should be devoid of cluttered or moving pieces. Use bold texts and big and interactive buttons for a call to action. Usually, it's a good idea to stick to one CTA so that you can finish your email strongly.

Use action verbs and phrases while customizing your CTA button. A few great CTAs would be Review [product name] today, Spread the word, Click to rate, etc.

A Template To Ask For Review In Email With CTA

7. Simplify The Review Writing Process For Your Customers

It's essential to remove any friction from writing the review. You should make the process as easy as possible for your customers so that it will take the least time for them to review your business.

Provide your customers with several review site options to choose. Use review services that have their own platform to encourage reviews from non-tech-savvy customers without asking them to sign up for a Google or Facebook account in order to write the review.

8. Provide A Sample/Template To Write A Review

Another way to make it simple for your customers to leave reviews is to write some part of it for them.

Provide a template in terms of the response you are looking for. As a bonus, your customers will appreciate that they don't have to think too hard about sharing reviews, which increases the likelihood of them providing a testimonial.

9. Respond To Each And Every Review

One of the best ways to encourage customers to write reviews is to engage with those who have already written reviews.

Customers who wouldn't generally leave testimonials (regardless of whether they are satisfied) will feel encouraged to leave a review if they find the brand responding to reviews from other customers.

Using a review management tool like Statusbrew will ensure that you don't miss out on replying to reviews from your customers, be it positive or negative. Statusbrew helps you manage reviews on Google My Business, Play Store, App Store, Trip Advisor, TrustRadius, Yelp, and more all in one stream.

Not just review sites, but Statusbrew helps you manage communications on several social and messaging channels as well, such as Facebook, Instagram, YouTube, LinkedIn, Twitter, Whatsapp, Line, and more, from the same dashboard.

Here's how Statusbrew can help you manage reviews:

Turn on notifications for reviews
Understand audience emotions using AI-powered sentiment analysis
Automatically route reviews to a particular inbox/team member based on their specialty
Handle customer queries along with your team
Mitigates compliance issues using controlled team member access and no password sharing
Auto-hide spam and trolls across your social real estate
Keep track of customer journey across platforms using the inbuilt CRM
Identify new customers with listening solutions
Get in-depth brand reputation insights

Try Statusbrew

10. Offer Rewards In Exchange For Reviews

In most cases, your customers would be happy to help you with a product review. You can make the deal sweeter by offering a reward. For customers who think it takes too much effort to rate or review a product, you can strengthen your case with a coupon, code, or product perks.

You can distribute coupons to upsell products by offering discounts on your next purchases in exchange for reviews. By offering rewards to your loyal customers, you can cultivate a sense of community while encouraging them to leave honest and authentic reviews.

11. Keep Timing In Mind Post-Purchase

When it comes to getting your customers to write reviews, timing is everything.

When asking customers to write a review, it is essential to get the timing right, but it varies greatly from business to business.

If you are seeking product reviews, time the email to ask for reviews in such a way so the purchase is fresh in your customer's minds and they have had time to use the product.

When you ask for reviews at the right time, i.e., when customers feel positive about your product, they are more likely to leave a review.

12. Follow Up On Your Ask

While asking for reviews from your customers is one of the best ways to get more reviews, it's helpful to ask more than once.

While your customers might agree to give reviews, they may forget it sometimes. Because let's face the fact: your customers are busy. They will fill out reviews only when they find the time.

That's why you should follow up with your customers regularly to fill up reviews. But don't bombard your customers with follow-up requests. Otherwise, it might fed them up and make them upset with your brand.

A Template To Follow-Up With Customers When Asking For Review In Email

Design A Landing Page For Collecting Reviews

An excellent way to encourage customers to share their experiences with your brand is by creating a landing page dedicated to collecting customer reviews. The landing page can be created through a survey form, review generation software, or a review widget embedded on your official website.

Once the landing page is set up, you can develop a communications plan with your team to drive customers to this landing page after purchase to leave reviews. For example, you might want to include the link to this landing page in the email signature of the customer service team.

Design A Landing Page For Collecting Reviews

Image Source: GETitOUT.io

This is one of the most effective ways to ask for customer reviews. Email helps you to target your review requests based on customer loyalty and satisfaction and connect your request to a recent transaction.

Your email should direct the customers to a site where they can leave reviews. Make your ask short and personalized. Several customers prefer to send feedback through emails. So, extract quotes from customers' emails and showcase them on your website or in your marketing materials.

Image Source: REVIEWS.io

In this age of bite-sized reviews and voice dictation, it’s easier for your customers to write a review directly from their phone. This simply means that if you send a review request to your customers through SMS, it is highly likely that the customer will click through and even give a detailed review using voice dictation.

Research shows that the open rates of an SMS are 98% higher than the 20% open rates of emails. However, it is worth noting that crafting the request may be more time-consuming because of character limits, but it will yield strong results.

Image Source: EmbedSocial

Review Your Social Channels

If you review your social media pages, you will be surprised to see the organic feedback that your customers are already sharing. They offer positive quotes in the comments of your posts, so start finding out what these customers have to say.

When you find a compelling review, reach out to the customer and ask for permission to share the testimonial they have already written. This doesn’t require any extra effort from the customers, and it’s already out there for your prospective clients, but in an unorganized manner. So you only need to compile these reviews in an organized manner and ask for their permission.

REVIEW US TODAY! Help us improve our customer service by leaving a review on Google and Facebook. #keepitlocal #customerservice #customerfeedback #customer #reviewus pic.twitter.com/cxLnPMBdKm — Finewood (@finewooddoors) March 8, 2023

Are you tired of logging into each of your social media accounts individually to respond to comments and messages? Do you want to be able to monitor what people are saying about your brand online and respond in real time? Then SB Engage is the solution you have been looking for!

With SB Engage, you can manage all your incoming conversations from your favorite social media platforms in one place and respond to comments and messages directly from your inbox, so you never miss an opportunity to connect with your audience.

With our powerful reporting tools, you can ask for reviews wherever your customers leave positive feedback and track your progress over time.

Give Statusbrew a try and see the difference it can make for your business!

Conduct An Interview

You can also obtain reviews by interviewing your customers about your products, services, and overall experience with your brand. Some examples of questions you can ask your customers include:

Can you share more about your experience with our brand so far?
What made you decide to buy our product/services?
Where did you hear about us?
What was the most beneficial aspect of our product/services?
Why would you recommend other users to use our product/services?

These open-ended interview questions will help you extract a review from your customer and guide them through the story-telling process.

You can even incentivize them in exchange for an interview, such as offering a discount, extending the free trial, free resources, etc. This would motivate them to get on an interview call with you and share their honest feedback.

Ask For Reviews In-app

Focus on creating in-app review prompts. Prioritizing in-app reviews will allow you to get more reviews as your users spend significantly more time using the app than on any review site and are also familiar with the platform.

Use different UI tools, such as banners, pop-ups, and slideouts, to create several types of engaging customer review surveys, including NPS (Net Promoter Score), CES (Customer Effort Score), and CSAT (Customer Satisfaction Score).

Image Source: Google Developers

On Review Sites

Another way to gather customer reviews is through review sites such as Google My Business, Yelp, and TripAdvisor. Customers can leave their reviews and ratings on these sites. The reviews left on these sites can be seen by anyone who visits your business page on these sites.

Use Statusbrew For Review Generation & Management

Google review generation software can automate the process of requesting reviews from customers. You can also request reviews in bulk from these tools, making it easier to collect customer feedback and improve your online reputation. These tools even help you monitor and respond to customer reviews in real-time so that you can address any negative feedback as soon as possible and get the matter resolved at the earliest.

Statusbrew’s review management feature can help businesses like yours automate the process of collecting and managing customer reviews on different review platforms like Google My Business, Trip Advisor, Yelp, and more. You can easily request reviews from customers and even send bulk requests.

Statusbrew even allows you to monitor and respond to customer reviews in real-time, quickly addressing any negative feedback and maintaining a positive online reputation.

Here are some of how Statusbrew can help businesses generate more reviews, manage negative reviews, and turn them into positive ones:

Review Generation: Statusbrew's Engage feature lets businesses connect easily with customers on social and review platforms by consolidating all conversations in a unified inbox. Businesses can create custom messages and even templatize them to encourage customers to leave reviews on sites like Google My Business and Facebook.

Listening: Statusbrew's social listening feature allows businesses to create custom queries for keywords related to their brand or industry. By monitoring these keywords, businesses can identify opportunities to respond to positive feedback or address negative comments.

Comment Management: Businesses can use Statusbrew's comment moderation feature to prevent negative comments from razing their brand reputation on social media. They can choose to hide or delete spam comments and take the matter to private conversations for negative conversations.

Get started with Statusbrew’s review management feature today to enhance your customer feedback collection and management process.

Suggested read: 12 Online Reputation Management Tools

Now that we have covered the right way to ask for reviews, let's also look at some strategies to avoid when trying to bolster your online reviews.

Don't Buy Reviews

You should not buy fake reviews ! Review sites like Google are pretty advanced and have numerous ways of detecting fraudulent behavior when it comes to online reviews. Be aware that you can be penalized, or your business listing could get canceled from the site for such behavior!

Don't Spam Customers for Reviews

Nothing will annoy your loyal customers more than spamming them with too many requests to get reviews. Repeatedly asking for reviews will make your customers prone to leaving your business with negative or inappropriate reviews. It can even take a happy customer and turn them into a sour one.

Don't Ask For A Specific Kind Of Review

While it's always good to make it easy for your customers to leave reviews and provide them with some samples and templates for inspiration, asking for a specific positive review or 5-star rating is not recommended. You shouldn't even ask your buyers to remove a negative review (although there are steps to outsmart fake negative feedback ).

How To Ask For Review On Google?

Step 1: Go to your Business Profile. Step 2: Select Customers -> Reviews -> Get more reviews. Step 3: Click the “Share review form” button Step 4: Share the link with your customers directly.

How To Ask For Reviews On Facebook?

Here’s how you can enable reviews on your Facebook Business Page:

Step 1: Log into your Facebook business page through the main administrator account and open the home page. Step 2: Click Settings from the left menu, then click Privacy in the left menu Step 3: Click Page and Tagging. Step 4: Toggle Allow others to view and leave reviews on your Page?

Send an email or text message asking your customers to leave a review and include a direct link to your Facebook business page so they can easily leave feedback.

How To Ask For Reviews On Trip Advisor?

Here's how you can get the link to the actual review page of Trip Advisor:

Step 1: Go to your TripAdvisor page. Step 2: Find the review section. Step 3: Click on the Write a review button. Step 4: Copy the URL or Website address in your web browser address bar.

Share this link with your customers and encourage them to share reviews on your Trip Advisor page.

How To Ask For Reviews On App Store & Google Play Store?

Asking for reviews from your customers on the App Store and Google Play Store is challenging, but the in-app review API and pop-up message can make it much easier.

You can display a pop-up message within your app asking users to leave a review on the App Store or Google Play Store. Ensure to include a clear and concise message that encourages them to provide feedback on their experience while using your app.

Using the in-app review API, you can prompt users to submit their ratings and reviews without leaving your app. This built-in feature provided by the Google Play Store allows users to rate and review your app on Play Store without leaving it.

Ready To Use Review Request Templates

Review request template for new customers.

Dear [Customer First Name], We are happy to hear you were satisfied with your recent [Product Name]. If you're happy with the purchase, please provide a brief review on our Google Business Page (add direct URL). Should you have any immediate feedback or concerns about your [Product Name], feel free to get back to us. Thank you for your time! [Email Signature]

Review Request Template For Repeat Customers

Hi [Customer First Name], Thanks for being a loyal customer. Will you be willing to write us a review? It should only take a couple of minutes and would make an immense difference to our company.* If you are willing, you can follow [Insert a link to add review] to submit your review. Thank you again for your business and time! [Email Signature]

After A Recent Purchase

Hey [Customer First Name], Thank you for your recent purchase of [Product/Service]! We are eager to know about your experience with us. You may leave us a review at [add direct URL to leave review]. We appreciate your time and thoughtful response. [Email Signature]

Ask New Users

Hey [Customer First Name], Thank you for doing business with us! As you have done business with us for the first time, we would love to hear about your first experience. So please leave us a review at [add direct URL to leave review]. We look forward to hearing your feedback. [Email Signature]

To Long-Term Customers

Hey [Customer First Name], You have been using our service for [X] years now, and we are happy to stay in touch with so long! We would be very grateful if you could share your experience at [add direct URL to leave review]. Thank you for being a loyal partner in our journey. [Email Signature]

Request From A Social Media Mentions

Hey [Customer First Name], We just saw your positive comment about our [Product/Service/Feature] on [Name Of Social Media Platform]. We are overjoyed to receive your comment, and thank you for mentioning us! We would really appreciate it if you could leave a review at [add direct URL to leave review]. Feel free to reach out with any questions. [Email Signature]

Request With An Incentive

Hey [Customer First Name], We are excited to offer you a [X]% discount on your next purchase. All you need to do is claim this offer by leaving a review at [add direct URL to leave review]. We look forward to you redeeming your offer! [Email Signature]

Customer reviews are powerful tools to build trust and support your marketing efforts. They can greatly impact a prospective customer's purchase decision and your business goals.

Now that you have a clear vision of how to ask for a review from customers effectively, it's time to start putting thoughts into action.

Take what you learn and put your efforts behind the best performers. That way, you will have positive customer reviews rolling in while your competitors are still trying to figure out how to ask for a review in the first place.

Need help tracking your online reviews on Google My Business, Google Play Store, App Store, Trip Advisor, TrustRadius, Yelp, and more? Sign up for a free demo with Statusbrew today to know how we can help! ?

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.

Here are some commonly asked questions on how to ask for an online review:

How do you politely ask for a review?

Request your customers to drop a review. Do not follow up on short intervals with your customers. Respect their time and make them understand why their reviews and feedback matter to your brand and other customers as well.

How do I ask for a review without sounding desperate?

Provide your customers with several options to drop in their feedback. Make writing a review simple for them. If possible, provide them with samples and templates of reviews that can help them write a review easily.

How to ask for a Google review?

Here's how to ask for a review on Google:

Send an email to your customers
Include a link to review or to your business page in the email itself
Ask your customers at the right time
Use a review management tool like Statusbrew to organize all reviews and respond to them quickly

How do you turn customers into brand advocates?

Use these tips to turn your customers into brand advocates:

Improve customer service
Ask for feedback
Introduce a loyalty and referral program
Keep them informed
Build a community

How do you encourage customer feedback?

You can encourage customer feedback on your product/service through:

Website feedback forms
SMS surveys
On your social media
Asking them to review you on review sites

Rushali Das

Rushali is a content writer at Statusbrew. She is fond of writing content that compels people to slow down and look more closely to discover the unknown stories.

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How to Ask for Reviews with Request Emails + Examples

I want you to think about the last time you purchased something online.

No, not your groceries. I'm talking about a new phone or a pair of sneakers. Something that you researched and thought about before dropping a couple hundred dollars.

What finally made you realize… yep—this product is the right one for me?

If I hazard a guess, good reviews from other customers maaayyyy have had something to do with it. If that's true, you're not alone. In fact, 93% of shoppers say online reviews impact their decision to make a purchase.

For online vendors, getting these reviews from customers should be at the top of the priority list. And one of the best ways to do it is with simple request emails that give shoppers the tools and instructions to give you an amazing review—and drive other customers to the checkout.

In this guide, we will talk about why reviews are so important, the anatomy of a great review request email and some real-life examples to learn from

Let's get started 👇

Why Are Review Requests Important, and How Can They Increase Your Brand's Value?

Reviews are arguably the best source of organic word of mouth an eCommerce store has access to.

They can bring in more customers, help people build trust in your products, and provide valuable feedback to help improve your store. And then there's the big one: reviews play a huge role in the decision-making process of potential customers. Before buying something, most customers will read reviews to see if the product has a thumbs up from other people.

Just look at the benefits of sending out requests:

Reviews are currency. People look for good reviews to make a purchasing decision. If your customers are saying your products are good, it'll be easier to get others to the checkout. But they can also have the opposite impact— 92% of customers are less likely to buy something if they read negative reviews.
Better feedback. Not all reviews will be positive. But negative reviews can still be super valuable as they provide valuable feedback that can improve your products or customer service.
Reviews = Google gold. Reviews are also an important factor in search engines and getting your store seen on Google reviews. The more positive reviews your store has, the higher the product will rank in search results.
Increased customer engagement. Requesting reviews shows customers that you care about their opinions and are invested in their shopping experience. Get this right, and it can increase loyalty and repeat business.
More brand awareness. Positive reviews are an amazing tool for word-of-mouth referrals for your store. If a previous customer loved their product and gives a killer review, it can help win other shoppers over and make them feel more confident about buying from you.

I know what you're thinking. Well, this all sounds great… but how does one email convince a customer to spend time actually writing these reviews? 🤔

Let's take a look at the anatomy of a review request email that gets noticed.

//[inject:ad-reviews]

How to write an email asking for a review request

The funny thing about reviews is that happy customers are usually happy to talk about the great experience they had with a store.

A BrightLocal study showed that 76% of those who are asked to leave reviews will do it. But here's the kicker. Not many stores follow up and ask for a review . This is the equivalent of leaving money and brand awareness opportunities on the table, as reviews are one of the main drivers of bringing new customers into an online store.

If you're not already using review request emails, you need to start sending them like… yesterday. It doesn't have to take weeks to build out an email for customers, but there are some core rules you should stick to when you send out a review request:

Think about brand guidelines. Make sure the email sounds like your brand. If your store is fun and quirky, make sure your review request email speaks to that. Or if your products revolve around another message, like environmental or social causes, lean into this and tell the customer how much their review will help with the store's mission. Whatever path you take, make sure your brand's style doesn't get lost in the weeds.
Keep it short and sweet. You are asking the customer for a favor. Don't make them read through a 500-word novel about how great your product is. Get to the point and leave a comment box, star rating, or link to your site so it's easy for them to leave a review. The same goes for a review request email subject line . Keep it short and intruiging.
Be polite and grateful. Customers are buuuusssyyyyy. And so are their inboxes. If they open your email, it means you've cleared the first hurdle. Acknowledge this by saying thanks and let them know how much you appreciate their time and honest feedback.
For more detailed reviews, offer a reward. If you are asking for a review that goes beyond a star rating, think about offering something in exchange for the customer's time. A discount on their next purchase, free shipping or even a gift can go a long way to convince them to review a product.

Like any email you send out to customers, there are also some habits to avoid 👇

How not to ask for reviews over email

We get it—it's not always easy to ask for reviews.

But sending review request emails is arguably the best way for many businesses to get positive feedback or deal with an unhappy customer. When you build a review request email campaign, just remember to avoid some common mistakes:

❌ Don't ask for a review straight away. The fastest way to leave a sour taste in a new customer's mouth is to come across as disingenuous. Ask for a positive review too soon, and your customer may think you only care about getting 5 stars instead of their experience with your store. It's best to hold off for 7-12 days after delivery and build the relationship first.

❌ Don't make the customer do all the work. Provide the customer with clear instructions and a hassle-free experience to make the review process as easy as possible. Employ a user-friendly review platform to enable customers to conveniently leave a review and share their desired level of feedback.

Asking for reviews is a delicate process. A lot of vendors are worried that anything less than 5 stars is a failure. But there are so many types of review requests, from simple star ratings to full-blown feature feedback forms, that you can use to build trust with customers and improve your product.

Let's take a look at 10 types of review requests you can use to get more customers 👇

10 Amazing review request email examples

Asking for reviews is a crucial part of any business's marketing strategy.

However, crafting the perfect review request email can take time, especially if you're not sure where to start or what review platforms to use.

To help you get started, we've compiled a few examples of review request email templates that you can use as inspiration for your own emails.

Example 1: The Follow-Up Email

Let's start with the most obvious review request email type: the follow-up.

These are sent to customers who've recently purchased something, and you want to know what they think. We love this clear and simple review request by Casper:

It leans big on helping other shoppers and highlighting how important the customer's opinions are. And if they do leave a review, it gives Casper the chance to respond to any feedback —good or bad.

Example 2: The Incentive Offer

Offering an incentive like a discount code or free gift is a great way to encourage customers to leave a review.

This Shapewear review request email gets it right:

Not only is the pun-tastic copy totally on point, but the reward for the time and effort from the customer feels right. Asking customers to fill out a comment box is a bigger ask than a star rating, but Shapewear recognizes that their customer's time is important. So, the 20% off is a hefty discount in return 👌

Example 3: The Simple ask

Sometimes, less is more when sending out review requests.

A simple request, like asking customers for a quick star rating, can have a huge impact on click-through and conversion rates from sites like Google. One study by CXL found placing review stars in search engine results can click-through rates by as much as 35%.

Check out this simple review request from BarkBox:

We love it because:

It's timely. The review is sent to the customer within the same month that they ordered their BarkBox
The branding is on point. BarkBox's branding is (very) clear as soon as the email is opened. Extra points for the cute pooch.
It's simple. All the customer has to do is give a score from 1-10 and they're done.

Simple review requests are sometimes the most effective.

Example 4: The Personal Touch

Personalization is key to grabbing your customer's attention in an email—and review requests are no exception.

Including little touches like the customer's name, when they purchased the product and the product itself, can help jog their memory. Of course, sending these emails manually is a non-starter… Just imagine the time it would take to pull all that data together!

That's why we created Sendlane Reviews ! This product allows you to set up review requests to send automatically and dynamically to include the product details and a link for them to complete their review on site.

The best part about this?

It'll land in your customer's inbox automatically, depending on the timeframe you choose. Sendlane will gather feedback and reviews in the background, and you can use them in future marketing campaigns to draw in more customers. 💰

Pro-tip: Check out our guide on 5 Powerful Email Sequences to Boost eCommerce Sales to see how automation can help your store!

Example 5: The Social Proof Email

We all know how powerful social proof is to sell a product.

Ever wondered why so many people will wait in long queues just to buy a new Apple iPhone or pair of sneakers? 🤔

It's human nature. If we see that others love something, we want to experience it as well. The social proof email leverages positive reviews from customers to draw others to your store. Just take a look at this email from Appointed :

Now, this isn't a review request email itself. It's more like a taster of what's to come. It uses reviews it's already asked for as a way to convince the reader how good its products are. And if Appointed can turn the reader into a paying customer, they can then follow up with a review request email and add another positive review to the pile.

Talk about a positive review loop!

Example 6: The Feedback Review Request Template

Getting a simple rating is one thing, but asking for in-depth feedback?

Yeah, that's a more difficult task.

Sending out a feedback request email should make the customer feel like they are contributing to your brand (and that you are listening to them). We love this fun and eye-catching request from Parade:

The "In a sentence" box jumped out at us as it's a fun way to give customers the power to summarize how they feel about the product and brand. These one-sentence data points can then be gathered up and analyzed easier than paragraphs of information. It'll only take a few minutes to gauge customer sentiment!

Example 7: The Detailed Review Request Template

Sometimes with customer feedback, you've just gotta jump in with two feet.

After all, customers are the best source of information to understand product fit and shopping experience. And the result of getting this right is a (whole lot) of satisfied customers. So every now and then, it's worth your while to ask them to review the whole hog.

Just look at this review request from Ukies . It asks for… a lot:

On the surface, you might be thinking… who has the TIME to fill out a customer feedback form like that?

Well, Ukies has added a generous $25 voucher for the customer's next purchase without any strings. Feedback from customers about the fit, feel, and demographic of a particular shoe can be worth much more if it helps Ukies fine-tune the product to give other customers a higher level of satisfaction.

This one is a win-win.

Example 8: The Benefits Email

Add a benefit like a discount or coupon in exchange for feedback to get more customer reviews.

Obvious? Yep. Effective? Absolutely.

However, some of the best benefits are those that are a little outside the box. If you don't want to offer discounts or cash bonuses, think about what else your brand has that customers want. For example, Nasty Gal rewards customers with a chance to chat with the brand's creators in real life in exchange for taking a feedback survey:

This is a great way to build brand loyalty amongst a community without losing revenue in the process!

Example 9: The brand-heavy email

Use your brand voice and remind customers why they purchased from you in the first place.

A consistent visual style and tone of voice in a review request campaign will make the email more recognizable to customers. It also gives you some freedom to play around with different copy to (hopefully) convince customers to share their thoughts. We love this brand-heavy survey request email by Kate Spade:

It ticks all the boxes: It's fun, focused, has a clear call to action and a reward that makes it worth the customer's while ✅

Example 10: The short and sweet email

If you just want a lot of quick reviews, the best way to get them is to keep your request short and sweet.

And it doesn't get much easier than a single click, which is all Gainful asks from its customers:

Although it doesn't have much detail, it's a quick way to gauge how happy a customer is about a product from 10,000 feet. This can then be used as a springboard to send out more detailed feedback requests if the customer shops with you again!

//[inject:ad-demo]

When you should send review request emails (and how to get more responses)

Here's the kinda bad news: there's no straight answer to this question.

It depends purely on your product and how long it'll take your customers to start seeing benefits and form an opinion. For example, skincare and beauty products will take longer for customers to test out, so you may want to wait a week or two. Clothing or tech brands may want to follow up sooner, as the customer can decide as soon as they try the product out if they like it or not.

However, there are a couple of tweaks you can make to your follow-up process to get more reviews:

Avoid sending requests on weekends. People are busy, and they probably won't prioritize reviewing a product if it gets in the way of their weekend. Send your emails during the weekdays—preferably early in the week. Statistics say Tuesdays and Wednesdays are best!
Experiment with different times and days to see what works best for your customers. Every store and demographic is different, so take general email benchmarks with a pinch of salt. What timings work for another vendor may not be a great fit for your store.

The key to timing your review request emails is to be patient and strategic, so it's always best to put a few days in between the customer's purchase and your request.

At Sendlane, we recommend leaving four to 12 days between your customer getting their product and sending out a review request. You still want to be at the top of their mind when that email lands in their inbox. The exact time frame depends on what you're selling, so test out different strategies and see which ones work best.

Or better yet, put it all on autopilot with an email marketing tool. With Sendlane, you can build automated review request email sequences to send out to customers after they buy something. You’ll create your branded email within your post-purchase automation and include the reviews block which will pull dynamic product information upon each send.

And if (fingers crossed 🤞) a customer does leave a review, Sendlane will ping your team so you can read it, say thanks and deal with any bad reviews straight away:

It's that easy!

Want to automate review request emails for your eCommerce store and connect with your customers post-purchase? Use Sendlane Review Request Emails to win over more customers and build brand loyalty.

Sign up today for a free 60-day trial—no credit card required !

Review request email faqs, share article link, subscribe to our blog.

Caitlin Hutchinson

Head of Marketing

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Turn On Facebook Reviews In 5 Easy Steps

Want to get reviews on Facebook ? Then you need to make sure your Facebook reviews are turned on.

You might be glad to know that Facebook reviews are turned on by default. Still, it’s not uncommon to accidentally turn off Facebook reviews without realizing, or forget how to turn them back on!

It’s worth checking, in any case, as enabling Facebook reviews ensures that your reviews and Facebook star rating are not hidden.

It also allows your customers to post new reviews on your business page, which is essential if you want to grow your reputation on Facebook.

How To Turn On Facebook Reviews – Step By Step

Thankfully, enabling reviews on Facebook is easy. It only takes five steps using any desktop browser, explained below.

5 Steps to Turn On Facebook Reviews:

Log in to your Facebook Business page
Click on “Settings” (located at the top right-hand corner)
Click on “Templates and Tabs” (located in the left-hand sidebar)
Scroll down to the “Reviews” section and, under “Show Reviews”, click the toggle so that it displays “On”
Click “Save” to confirm the change

And that’s it.

Just remember that Facebook reviews are turned on by default. So if you find out that your Facebook reviews are already turned on (the toggle will be green, displaying “On”), make sure to leave the setting as it is.

Why It’s Important To Get Reviews On Facebook

One reason you might disable Facebook reviews is when your business is undergoing improvements or new business changes.

But disabling Facebook reviews to avoid negative reviews, which some businesses choose to do, will do more harm than good.

It’s important to get Facebook reviews from customers. In fact, aside from how your business interacts with its Facebook audience, your Facebook reviews are the most important factor determining your business’s reputation on Facebook.

Positive Facebook reviews and a high Facebook star rating will boost your search visibility and overall appeal as a trusted business. This will lead to more user engagement, more website traffic, and more sales.

So, with Facebook reviews enabled, the next step is to proactively get more reviews for your business .

How To Request Reviews On Facebook

Turn On Facebook Reviews in 5 Easy Steps

To get more reviews on Facebook, you need to ask for them. Reaching out to customers to request reviews might seem daunting, but here’s the thing: 72% of customers will write a review if asked .

So customers are more willing to write reviews than you might think. Still, it’s important to take the right approach and use best practices.

There are many ways to ask for reviews (also called Recommendations) on Facebook. The main strategies include:

Sending review request emails
Sending SMS review requests
Asking for a reviews in person
Creating social media posts to request reviews

Like any marketing strategy, however, it doesn’t stop there, as how you write your review requests is important, along with timing.

You’re asking for a favor, after all, so requesting reviews should be approached in a similar way.

Of course, you’ll need to send review requests to all new customers, so a pro tip here is to create a Facebook review request template to use as needed.

How To Use Facebook To Get More Reviews

Facebook is a powerful marketing tool in itself. The social media platform has close to 3 billion users, with 79% of its monthly users active daily .

This makes Facebook the best platform for businesses to leverage user engagement. And the more engagement your business generates on Facebook, the more online reviews, website traffic, and sales it can generate as a result.

More business leads to more reviews, and more reviews leads to more business.

So creating compelling Facebook content is another strategy worth employing to get more Facebook reviews, including reviews on other platforms. This can include:

Creating marketing campaigns (such as competitions and giveaways)
Incorporating different types of content (images and videos)
Sharing Google reviews on Facebook
Sharing Yelp reviews on Facebook
Sharing relevant user-generated content from other Facebook users

Something we mentioned earlier is how your business’s reputation is also determined by how you interact with customers.

A good Facebook reputation can lead to more business, making it just as important to respond to your customers’ Facebook comments and Facebook reviews.

How To Respond To A Facebook Review

So you’ve turned on Facebook reviews and received a few reviews from your customers. The next step to improve your Facebook Business page is making sure to respond to customer reviews.

Unlike replying to Google reviews, replying to Facebook reviews will not improve your search engine visibility.

Despite that, 89% of consumers read review responses of businesses, with 41% of consumers saying that review responses show businesses care about their customers.

The keyword is care , which is a major factor for how customers view your business. Responding to reviews shows care and appreciation, and this can influence more customers to trust and use your service.

For that reason, you should aim to reply to as many of your customers’ reviews as possible – negative and positive.

Your review responses should be punctual, professional, and appreciative. And if the review contains any kind of negative feedback, your response should always offer a solution to the issue or, at the least, a promise to act on the feedback and improve.

Get Better Reviews On Facebook, Google, Yelp, And More

Facebook isn’t the only review site your business needs to establish a reputation on. Google and Yelp also need managing, both major review sites that will provide just as many advantages to your business’s online reputation and overall success.

But if managing Facebook—let alone multiple review sites—sounds like a lot of hard work to you, you’re not alone.

It’s why thousands of businesses use ReputationStacker . With its powerfully automated review funnel, requesting reviews couldn’t be easier for business owners, making it faster than ever to build a credible online reputation.

And it works for all types of businesses on Facebook, Google, Yelp, and more.

ReputationStacker is by far the most effective way to get better reviews from your customers. Using a streamlined, tried and tested approach, it eliminates the need for any review request strategy – plus all the hard work involved.

ABOUT THE AUTHOR

Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.

About Ian Kirby • Ian's Articles

The average ReputationStacker user triples their review count in the first 3 months .

IMAGES

How to Ask for Reviews (With Examples & Templates!)
How to Get Facebook Reviews for Your Business [5 Ways]
5 Awesome Review Request Email Examples (+ A FREE Template)
How to Request a Facebook Review #facebook #facebookreview #
5 Awesome Review Request Email Examples (+ A FREE Template)
How to Ask for Reviews (With Examples & Templates!)

VIDEO

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How To Ask For A Review On Facebook
FACEBOOK PROFILE REVIEW POST AND TAGS TO PROTECT YOUR FACEBOOK WALL
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Facebook Review Requested Problem Solve

COMMENTS

How to Ask Customers for Reviews: 7 Review Request Templates
1. Prepare buyers to submit a review. Customers aren't always ready to give feedback. They may not be sure of what to say or may not be motivated to leave a review in the first place. Send them an email explaining why they should leave a review and include a direct link to your review form.
How to Ask for Reviews (With Examples & Templates!)
Review request email template #3. Dear [first name] Thank you for your recent purchase. We hope you love it! If you do, would you consider leaving us a [platform] review? This helps us to continue providing great products and helps others like you to find us and make confident [item] decisions. Thank you in advance! Review request email template #4
How To Ask For Facebook Reviews in 2024
Click the "Settings" button at the top right-hand corner of your page. 3. Click on the "Edit Page" option on the left-hand side menu that appears. 4. Scroll down to the "Reviews" tab. 5. Activate reviews for your Facebook business page by changing the slider from 'OFF' to 'ON'. Congratulations!
How to Ask for a Review with Examples
Here's an example of a review request email template you can use as a guide and send to a customer via email or text message: Subject line: Share your customer feedback. Dear [CUSTOMER'S NAME] We want to thank you for your business and are committed to delivering the highest quality to our customers.
How to Request a Review on Facebook
If you decide to turn Facebook reviews off, here is a step-by-step guide to help you. Log into your Facebook business page. Click the "Settings" tab. Click "Templates and Tabs". Toggle the "Reviews" button to off. If you choose to reactivate your reviews, both positive and negative reviews will return.
How To Request A Review On Facebook
Facebook, the world's most popular social media platform, has over 2-billion active users per month. As a non-eCommerce-related website, Facebook is the second most popular review site for local businesses behind Google. For businesses, this makes Facebook a key area to focus on - not just as a business platform but as a high-traffic review site for getting more reviews and, as a result ...
Mastering Facebook Reviews: The Complete 2024 Guide
To respond to Facebook reviews, you will typically get a notification on Facebook or via email, and when you click on it, it will take you directly to that review, so you can check out the review, and provide your reply—it's as easy as writing a comment on a Facebook post. Here are some practical review reply templates for review responses:
How to Ask for a Review: 19 Strategies (With Templates!)
Get your Google Review Link + Google Review Resources for Business Owners. 7. Chalk Board. A message board in your store is not only a great place to show today's specials—you can also use it to get messages and requests out to your customers. This makes it a great place to ask for reviews.
Here's How You Can Request a Review on Facebook
To get your business page on Facebook bustling with reviews, the first step is to make sure that you have enabled the Reviews tab. Follow these steps to get that reviews tab working: Go to your Facebook Business Page. Click Page Settings. Click Templates and tabs. Move the Reviews slider to the On position.
How to Get Facebook Reviews for Your Business [5 Ways]
Here is a list of 5 easy ways on how you can get more Facebook reviews effortlessly: Ask your customers via chat or email. Add ''Leave us a Review' buttons on your website. Ask for Facebook reviews offline. Respond to every review. Promote customers feedback on social media and Facebook Ads.
44 Unique Email Templates for Requesting Online Reviews
We're focused on the methods or channels used to ask for reviews. There are basic methods you can use to ask for a review. Face-to-face: A face-to-face request is the most effective method you can use to ask for a review. These can be in-person or online, in an individual or group setting. Email: Asking for reviews via email is incredibly ...
How to request a review of your Page's feedback score
To request a review of your Page feedback score: Go to Business Support Home. Select View My Accounts. Select the Business Account associated with the restricted Page. Select the Page for which you want to request a review. Click Request Review to submit a review. Select the reason for requesting a review and follow the prompts.
How to Ask for Reviews Examples [10 Email Templates + Tips]
Whether you send your review emails out personally or en masse, follow these steps when writing a focused (direct) email to ask for a review. In the next section, we share some email templates to show how you can ask a customer for a review. 1. Figure out who you'll send the email to, and how personalized it will be.
How to Ask For Customer Reviews the Right Way + Review Request Templates
Or add them as a pop-up on your website and add a call-to-action such as "Leave us feedback" or "Give us a review". Either way, a thank you page is a great way of asking for customer feedback while also expressing your thankfulness for your customer's support. 8. Add a Call to Action on Your Website.
How to use Broadly to request Facebook reviews
Navigate to your Facebook business page. Under the Manage Page area, click on "Settings.". Navigate to the "Templates and Tabs" option. Toggle the slider on for "Reviews," which is indicated by the color blue. If the slider is gray, that means the option is off. By default, a Facebook business page has ratings and reviews already ...
6 Email Templates to Use When Asking for Reviews
Enter the review request campaign. Let's walk through the basics of a feedback request, and take a close look at some of the very best review email template examples. When to Request Reviews. Let's get the basics down first — what is a review email? Sometimes the simplest answer is the right one: It's exactly what it sounds like.
Facebook Help Center
Manage how content ranks in your Feed using Reduce. We automatically rank content in your Feed so you see high quality, relevant posts more often. Some content is automatically demoted, which means it is less likely to appear in your Feed. Reduce allows you to control if or how strongly certain types of content are demoted.
12 Smart Ways To Ask For A Review [+Templates]
Reach out to customers on Twitter and ask them to write a review. Send your customers a QR code to your Google My Business page. Scanning the QR code will link directly to where they can write a review for your company and post it on Google. Include a call to action (CTA) on the base of your invoice, or receipt.
6 Review and Feedback Request Templates to Use
Feedback Request Template 2: Leave Us a Review. This review request template will help you increase your reviews on specific business review sites where you might have poor reviews or not enough reviews. "Hi {first name}, thank you for doing business with us.
How to Ask for Reviews with Request Emails + Examples
Example 2: The Incentive Offer. Offering an incentive like a discount code or free gift is a great way to encourage customers to leave a review. This Shapewear review request email gets it right: Not only is the pun-tastic copy totally on point, but the reward for the time and effort from the customer feels right.
Turn On Facebook Reviews In 5 Easy Steps
Of course, you'll need to send review requests to all new customers, so a pro tip here is to create a Facebook review request template to use as needed. How To Use Facebook To Get More Reviews. Facebook is a powerful marketing tool in itself. The social media platform has close to 3 billion users, with 79% of its monthly users active daily.
Manage your Business Reviews in Business Manager or Meta ...
To write a response to a review: Open the Ratings and Reviews tab. Go to the Actions column. Select Write Response to respond to a review. Once the response has been submitted, it will be reviewed against our Community Standards before publishing. You can view the status of your response by selecting View Response.
Best Review Request Email Examples And Free Templates
Requesting reviews via email is an effective way to get valuable customer feedback and help spread the word about your business. We have shown you the best practices for sending review request emails and provided a few templates you can use. Above all, ensure you choose a reliable email service provider (ESP) to interact with your customers.

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Here’s How You Can Request a Review on Facebook

Table of Contents

Facebook is a business booster

Facebook Reviews and SEO

How To Ask for Reviews On Facebook

Display The Reviews Tab on Your Facebook Page

Promote Your Page on Other Social Media Platforms

Embed Facebook Reviews on Your Website

Add a Call to Action on Your Website

Request Facebook Reviews via Email

Use Facebook Messenger to Request Reviews

In-Person Request for Facebook Reviews

Concluding thoughts

Top 10 Auto Dealership Review Sites in 2023

Top Doctor Review Sites You Should Be Monitoring

Top Customer Review Sites for Retail Brands in 2023

Getting Started

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Nikola Bojkov

Here is a list of 5 easy ways on how you can get more Facebook reviews effortlessly:

How to Find Your Facebook Review Link

1. Ask your customers via email or chat

2. Add ‘‘Leave us a Review’ Buttons and Facebook Badges on Your Website

Embed Facebook reviews badge

3. Ask for Facebook Reviews Offline

Print QR codes on receipts, flyers, menus, posters, and similar

Ask customers to check in on Facebook

4. Respond to Facebook Reviews (even the negative ones)

5. Promote customers’ Feedback on Social Media and Facebook Ads

Embed Facebook Recommendations and Reviews on your Website

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59 Unique Email Templates for Requesting Online Reviews

Table of Contents

How to ask for a review

Industry-specific email templates you can use to ask for a review

General / All-purpose Review Request Templates

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Home Services Industry Review Request Templates

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Hospitality Industry Review Request Templates

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Healthcare Industry Review Request Templates

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Wedding Services Industry Review Request Templates

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