essays on google

Google Essay for Students and Teacher

500+ words essay on google.

Google is named after the mathematical word “googol,” described as the value represented by one followed by 100 zeros. Google is the leading Internet search engine; its main service provides customers with targeted search outcomes chosen from over 8 billion web pages. Both Stanford dropouts, Larry Page and Sergey Brin, developed Google search technology from a college project. Thus, an insight into Google Essay discusses how Google works and came into existence.

Google is undoubtedly today’s most famous and interesting business in the globe. It’s the mission, according to its corporate website, is to “organize the data of the world and make it widely available and helpful” (Google, 2010).

Google ranked first in the annual “Best companies” of Fortune Magazine, winning other top businesses in 2007 and 2008 for two successive years. His performance as a top employer is due to his inner corporate culture the most quoted reason. Google is the ultimate global company and is defined as a “fast-paced, high-energy working setting” (Google, 2010).

Because Google is focused on its “young” internet-savvy market, its employees ‘ average age is significantly smaller than most businesses. Google’s median age is 30 and the distribution of sex is 65% male and 35% female (Linkedin, 2010).

The dress code is “casual” and laid-back because it values skill and hard work, not appearance. Google has a very engaging culture of the business. Also, Google Mountain View’s headquarters, CA called Googleplex, is intended to have a “campus-like” feel in tune with its predominantly young new recruits at the college level (Google, 2010).

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Google and Rivals

Microsoft and Yahoo both invest strongly in search technology and gain market share on an ongoing basis. 2. With few rivals like Yahoo and MSN, Google operates in an oligopoly sector.

Thus, Google may find it hard to maintain its customers with low differentiation within the consequence of the search engine. Also, Yahoo and MSN launch their own search engines and targeted marketing systems; Google is in a race to create fresh search instruments to attract customers and grow their marketing networks.

Click fraud mentioned by Google as one of the potential “concerns” that may influence its income. In reality, due to click fraud, Google confessed to frequently paying refunds.

In reality, due to click fraud, Google confessed to frequently paying refunds. Click fraud happens when an individual, automated script or computer program imitates a lawful user of a web browser clicking on an advertisement in order to generate an inappropriate charge per click in the online pay-per-click advertisement.

For instance, Network click fraud-you are hosting ads on your own private website from Google AdSense. Google charges you each time you click on your website’s ad. Its fraud if you sit on the desktop constantly clicking on the ad or writing a computer program that clicks on the ad constantly. Such fraud is simple for Google to spot, so smart network click fraudsters simulate distinct IP addresses, or install Trojan horses on pcs from other people to produce fake clicks.

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245 Google Essay Topic Ideas & Examples

Wondering how to write an outstanding essay about Google? We are here to help! Read the article carefully – we included secret tips on how to write a Google essay. 170+ Excellent Topics, Do’s & Don’ts, free Goggle essay topic generator – all in this article.

👌 How to Write a Google Essay: Do’s and Don’ts

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Google essay writing may be challenging for some students, as it requires extensive research. At the same time, essays on Google are interesting and engaging assignments that allow students to learn more about the company and its products.

Such papers can cover various issues, from technology to corporate culture. Our tips will help you to write outstanding university and college-level Google essays.

Here are the best examples of Google essay topics:

The advantages and disadvantages of Google’s censorship.
How can Google improve the lives of its users?
How access to Google affects the value of games?
Google as a motivator for changes in employee behavior.
Review of the Google algorithms.
Google: History of company development and SWOT analysis.
History of Google.

Feel free to use one of the titles we have suggested, and remember that there are many other Google essay ideas, too. You can ask your professor about them or find them online. Now that you have selected the topic for your essay let’s start working on the paper.

Check our list of recommendations on what to do or not to do in your Google essay.

Don’t hesitate to check out our free samples below and get useful ideas for your essay!

“Is Google Making Us Stupid?” by Nicholas Carr Nicholas Carr, in his article, “Is Google Making Us Stupid?” mainly discusses the basis and impact of the way the Internet affects or impacts our reading, reasoning, and writing habits as well as the way […]
Is Google Making Us Stupid? In the view of many, the internet has greatly contributed to the growth of knowledge and research. However, although the internet has greatly contributed to the growth of knowledge, it has been opposed by a […]
Google Democratic Leadership Style – Compared to Amazon Applying behavioural leadership style theories in Bezos and Schmidt’s case reveals that the Amazon CEO is an autocratic leader while the Google CEO is a democratic leader.
Google Company’s Major Challenges It is important to add that the changes will start with the notes to employees concerning the need for change. The employees should know the agenda and they will be informed about the major challenges […]
Compensation Philosophy of Google – Structure & Benefits Essay The purpose of this paper is to examine the contribution of Google’s compensation plan to its efforts to motivate and retain talented employees.
Google Case Study: SWOT Analysis This is an opportunity Google can exploit and stamp its control of the internet service market. The second recommendation is that Google needs to reorient its organizational structure and culture to promote development of its […]
The Case of Strategic Analysis of Google Inc. The company’s strategy has been focusing on the acquisition of companies Motorola Mobility Center and Keyhole that helped in the diversification of its products.
Google’s Strategic Goals The global market for mobile devices continues to grow, which will has a direct impact on the company’s operations in the market. This approach has enabled the firm to stay competitive in its industry.
How Microsoft and Google Use Information Systems The Office applications are also in line with the IT initiatives of the company because they create room for surveys and questionnaires that can be carried out to gain more insight into the existing strengths […]
Google Company’s Performance and Compensation Policies At the beginning of the year 2000, Google enhanced its computer solutions and introduced a ‘MentalPlex idea,’ which enabled the Google search engine to visualize the search results of the users.
Employee Motivation and Reward at Google One of the factors that make most of the employees wish to work with Google Company is that the company offers an environment that promotes employee growth and development.
Google Company’s Situational Leadership The current CEO of Google, Larry Page, is a considered a great leader because of his ability to apply situational leadership skills in resolving some of the problems that threaten the success of the company.
Analysis of Google’s Corporate Strategy Nonetheless, despite the complexity of Google’s strategy, it is important to understand that the main component of the company’s strategy is advertising.
Google Company Overview Google has the largest market share of the search engines. Google has enhanced the entertainment industry, and shopping is just a click of a mouse.
Five-Forces Model in Google Google is one of the largest technology companies in the world. There is low threat of substitution because Google’s products are dominant in the internet and software industries.
Google Company: Larry Page’ Leadership Style In Google’s case, there is a favorable fusion of personal and organizational values that define its operations in the technology market.
Google’s Competitive Strategy The company has developed its own infrastructure that ensures that its customers experience efficient and fast search; and this allows the company to maintain its competitive edge over other search engines.
Google and Stupidity As a result, the intensity of their work is reduced, and the “obsession” of people with Internet surfing leads to impulsiveness and a loss of ability to leisurely and in-depth intellectual activity.
Google Company as an Open Systems Organization The purpose of this report is to describe Google through the prism of the open systems theory and provide recommendations for how the selected organization can strengthen its open world mindset.
Google’s Business-Level Strategies and Issues A business-level strategy refers to a set of commitments, plans, and initiatives that businesses, corporations, and organizations use to develop competitive advantage through exploitation of strengths of certain products in the market. Google should strive […]
Google Company Analysis In the case of Google, the company has got the following strengths. Recent new items As a company which is in the information sector, Google has been working towards establishing links and coming up with […]
Google Company’s External Environment and Leadership Google’s mission has been “to organize the world’s information and make it accessible to every person”. Google has produced the best apps to support the needs of these individuals.
Google Inc.’s Motivation, Principles and Methods This paper looks into the theories and methods used by Google to motivate its employees and the issues that the company is able to solve due to this practice.
Why Google Failed in China Mainland In the light of these circumstances, it becomes important to examine the role played by the Chinese government and the law relating to internet that adversely impacted Google in China, eventually leading to its failure […]
Sundar Pichai’s Leadership and Action Logics As a result, the issue of action logics presented in this paper is vital because it paves the way for leaders to develop practical ways of understanding not only their individual codes of conduct but […]
Google’s Project Oxygen and Its Issues It is also imperative to test the sustainability of the project through a two-year data collection and testing process in order to determine if the members of the target group aspire to become better managers.
Google Glass Product: Operations Strategy The paper will first try to understand the general environment of the Google Glass and the objective and goals of the company for the product.
Google and Ethics The purpose is to show that a company like Google must behave ethically and all the decisions made by managers and other superiors should be guided by the highest morale and respect to the surrounding […]
Google Inc. Market Strategies The case study reveals that this company has achieved success in the market because of its unique strategic plans it has been using in the market for the last one decade.
Organizational Culture of Google Incorporation This essay examines the culture of Google Incorporation. Google uses a powerful approach to empower and guide its employees.
Google Inc.’s Business Strategy and Company Analysis Google was founded in 1996, and in 11 years become one of the leading search engines and advertising companies in the world.
Google and Microsoft Corporations Business Models Comparison Considering the dynamic nature of the business environment, a firm’s management teams should not only base the success on the effectiveness with which they offer their product and services.
Google Inc’s Marketing Strategies Political factors Government regulation of the internet services Taxation policies Regulation on excess capacity The world is in the process of employing a free trade policy whereby the market is the one that determines the […]
Managing Diversity among Expatriates: Google Employees Deploying in Rwanda The target group for this training is expatriates coming from the United States and Europe and moving to the new Google LLC’s offices in Rwanda.
Google`s Functional Strategies In terms of marketing strategy, the most important one is that everyone could use Google services for free. Instead, Google’s ideas should be adjusted to the needs and specialization of a firm.
Google: Human Relations & Political Economy Model Political economy therefore “refers to the study of trade and production, and how the two relate to the distribution of income and the law”.
Organizational Analysis: Google Company The informal structure of the organization or the informal dimension represents the autonomy, mobility, and sovereignty of members of an organization and the impact they have on the general decision-making process in the organization.
Google Inc Performance and Strategies The IPO was a phenomenon success because by the end of the first day of trading, there was an 18% appreciation of the firm’s shares in the market. To remain competitive in the market, the […]
Rhetoric in “Is Google Making Us Stupid” by Carr An overview of the essay revealed the application of a careful appeal to the reader’s emotions, the establishment of the writer’s credibility, logical presentation of relevant information, and the subtle entreaty using shared experiences.
Google Company’s Fundamentals of Management The success of Google LLC is attributable to various elements and initiatives that make it competitive and aware of different issues existing in its key industries.
Google’s Project Oxygen and Managerial Role Thus, the company puts a lot of emphasis on the proper treatment of employees, in turn, encouraging the development of proper relationships between the employees and the management. The key issue that can be deduced […]
Google-Motorola-Lenovo Acquisition The acquisition of Motorola is a good deal for Lenovo because it has competitive abilities that are likely to make Motorola more successful than Google.
Google’s Corporate Culture and its Success The culture at Google fits all the needs and demands of the marketplace and the corporation itself. Through Google’s corporate architectural culture, the company has been capable of instituting individuality before the public and its […]
Business Level Strategy and TOWS Matrix of Google To curb these competitors, the company has also employed a grand strategy of product development from time to time to rebrand its products and services so that they remain appealing and attractive to their customers.
Organizational Behavior Consultancy for Google The choice was made in favor of these approaches as they consider the value of a human resource within the company’s activities and the importance of establishing and encouraging its work.
Google Inc. Employees’ Intercultural Competencies The actual purpose of this selection procedure is to serve as an instrument to gain insight into the qualitative aspects of the tested applicant’s perception of the surrounding corporate reality and the individual’s place in […]
Google and Samsung: The Human Resource Strategies The management established the centre to administer the “Samsung with high potentials” vision and advance a cohesive culture through its employees.
Google Inc.’s Organizational Psychology Organizational psychology plays a critical role in the effectiveness of a firm to find candidates which are able to demonstrate high performance on the job while fitting into the workplace culture, thus a complex talent […]
Google’s Operations and Supply Chain Strategy As the founders of the company, Sergey Brin and Larry Page jointly own 16 per cent of the total shares of the company.
Google Inc.’s Measuring and Retaining Talent The third significant component of talent management is the development and retention of talent. First of all, it is necessary to classify the potential difficulties in talent management.
Google Acquisition of Motorola Company The other reason was to enhance the Android system in order to counter the influence of competitors in the market. This was a blow to Google as the company had hoped to enhance its presence […]
Overview of Google’s Intellectual Property Governance The controversy surrounds the problems that emanate from the intellectual property that the Chinese government felt that the company has been breaching the law by their unfiltered contents in the search engine.
Employee Engagement in Google The proposed research will examine whether the engagement strategy motivates employees to stay longer at the company. The HR managers may be interested to know how the firm’s engagement strategy addresses the diverse needs of […]
Google Company’s Self-Directed Teams Empowerment Instead of foisting the entire weight of decision-making onto the employees, the company managers allow the staff to make choices only in the domains that the staff is entirely proficient in and regarding the issues […]
Google, Apple and Microsoft Strategies For Google, the first and the foremost sphere is the advertisement; the Internet applications and mobile phones come at close second, according to the case study.
Comparison between Google and Wolfram Alpha For the purpose of comparison between Google and Wolfram Alpha, the medical community has been chosen to demystify some of the facts.
Organizational Communication: Google’s Organization Google’s hierarchy tends to be flat, its chain of command flexible and accessible, and its communication networks relaxed and casual; this is not the case, however, for many organizations, including Google’s shareholders and several organizations […]
Google’s Compensation Strategy and Reputation The firm wanted to change the reputation such that the perception has now changed to indicate that the company is the best place to work.
Google Inc.’s Organizational Behavior and Creativity It is important to understand that moods and emotions may have direct impact on the quality of work environment hence the output of employees.
Google Chrome SWOT Analysis Chrome is well poised to remain the number one choice for web users because it is available in both desktop and mobile platforms.
Leadership Styles of Yahoo, Blackberry, and Google Using the identified characteristics of transactional and transformational leadership styles in the literature review, the paper attempts to specify the leadership styles that each of the three organizations deploys using the primary data from the […]
Google Business Strategy The search engine is the main business of the firm. Google has built its business through the differentiation strategy of its core business, which is the search engine.
A Revolution in the Making, Preparing for the Google IPO Non-monetary benefits can also be derived, such as the publicity the company gets in the market due to the IPO, which could help the company increase its market share.
Google Creates a Unique Culture: Case Analysis It is valid to presume that Google’s unique culture will be of tremendous help for the enterprise in the future not only because it helps attract and retain talents and but also because it suits […]
Google Glass Innovation’s Strengths and Weaknesses These are some of the main advantages that this device can offer. In particular, they should focus on the development of software that can maximize the benefits of this wearable computer.
“Google: Don’t Be Evil Unless…” When this happens, Google should not have to use other background means to access information from such a user because the intention not to use Google’s services was explicitly demonstrated by the user’s actions.
Google and Its Expansion Strategy The popularity of mergers and acquisitions has become especially evident in the XXI century; however, it was not until Google, Inc.decided to establish stronger links with the Android, Inc.in August, 2005 that the world of […]
Google’s Strengths and Weaknesses in China As stated by Allen, hacking and a security related rift between Google and the Chinese government poses the uncertainty of closure of the Google Company that may lead to losses to the company and unemployment […]
Google’s Strategic Use of Information Technology: Profitability and Corporate Social Responsibility One can just imagine the confusion, anguish and despair felt by the residents of the city in the aftermath of the disaster.
The History and Growth of Google On the other hand, Google has yet to become very successfully in the developing countries not because of government censorship, but due to the inaccessibility of the web to many people.
Flexible Firms: The Case of Google Google exercises flexibility in the place of work and flexibility in the scheduling of work hours by allowing their employees to telecommute.
Google Technologies and Their Impact on Society Another attractive feature of this technology is the value for money with regard to the prices paid for both the internet and cable television.
Communications and Media: Case Study of Google Company Perhaps the most outstanding achiever in the global business realm is the most renowned international search engine company known as ‘Google Company.’ The global population and researchers in specific have remained speculative of the uniqueness […]
Google Stock Since Its Initial Public Offer At the close of the first day of trading, the share was valued at $100. In December the same year, the close adjusted price was at a high of $414.
Google Analytics as a Business Intelligence Tool Google Analytics is considered a powerful freemium tool for Web site and mobile app analysis, making it one of the most successful BI tools with superior return on investment.
Google Company’s Alliances Some believe, due to the market structure, alliances become inevitable, and the type of market determine the reason for the alliance.
Google Docs Challenges and Opportunities In this paper, I will discuss the Google Docs as a one of the prominent tools for collaboration, and try to present the challenges that are faced in its implementation, and how they are overcome.
Google Corporation in Japan This paper pays a close attention to its Japan operations by exploring its current activities in the country, the challenges it faces in this market, and possible strategies for improving its performance in the Asian […]
Google and Yahoo – Detailed Business Comparison Directory and other applications also provide the company with a window of opportunity for new business and income streams as organizations increasingly realize the need to advertise online.
Google’s Corporate Values and Goals One of the most striking features about the Google Company’s policy towards its employees is that the company incorporates the efficient use of company values as a guide for their employees and the key principles […]
Google in 2008 The paper also focuses on the corporate strategy of the company and in the end, it comes up with recommendations to increase its performance in the short run and in the long run.
Corporate Social Responsibility: Case of Google The problem is that I did not read the five portions of materials given by the tutor, so that I failed to collect sufficient arguments for my point of view.
Google: Organizational Behavior The much attention should be paid the way in which theoretical concepts of organizational behavior are translated into real-life policies of Google.
The Idea of Subculture and Understanding the Google Culture He is the author of the popular Enterprise Search Report and spent nearly a year and a half researching and writing The Google Legacy.
The 2010 Dispute Between Google and China The issue of the 2010 dispute was in the desire of Google to show uncensored search results and thus protect the privacy of the users.
Google Corporation: Business Profile Google Corporation is an American company providing one of the most powerful search engines in the world. Administrative Google Company Level is the highest level which includes specialists in charge of the administrative work for […]
Google Inc.’s Current State of Affairs and Future Plans With Google’s capability of producing returns by means of AdWords, the monetization of a product is impartially forthright on the condition that an adequate number of individuals want to utilize it.
Google: Managing Workforce Diversity For the Google Company, workforce diversity management is critical in the endeavor to increase the ability to address the various needs of more diverse Google customer base.
Comparison Between Google and Microsoft Products The Google Company’s strategy is bases upon the internet technology while Microsoft dominates management of the desktop applications with a wide range of software.
Analysis of Google Business Plan Google Inc is one of the most successful global organizations in terms of growth, financial stability, and marketing. According to Pinson, the mission of Google is “To Organize the world’s information and make it universally […]
Google Search Engine and Yahoo Search Engine Once retrieved, the contents of the site are checked in order to get a proper way of indexing in the search engine.
Exploring Landscapes with Google Earth In terms of the overall overlook on the map of Australia, the most distinctive feature is the desert which covers the central part of the continent, extending towards the west.
Competitive Advantage: Google Case Study Thus, the paper aims to discuss disruptive innovation and the aspects of competitive advantage in the business market. In economics, a circumstance is said to as having a comparative advantage, which allows for the possibility […]
Strategic Management at Google, Amazon, Toyota, and Nike Google’s provision of a wide range of free programs and services presents an example of a marketing strategy focused on product delivery.
Discussion on Why TikTok Dominating Google While this is the case, TikTok’s popularity has eclipsed Google and every other social networking site, and it is already overtaking Google’s whole suite of goods, including Gmail and Google Maps.
The Google Art Project Analysis The artist employs the principle of emphasis by placing the dove in the middle of the medium with a woman’s features.
Google’s Culture: Innovation, User-Centric Marketing, Sustainability The company ensures that employees love their work and want to do it, and that is what will bring the company success.
The Google Company’s Employee Motivation Over the years, the organization has grown to be the best in data collection and technological advantages in artificial intelligence. As a result, Google is one of the greatest businesses to use as a benchmark […]
The Use of Digital Devices in Apple, Google, and Amazon Customers need to know the use of the collected information and the degree of protection of such data. The companies also need to secure their routers and those of their clients.
Microsoft Teams, Discord, Skype, and Google Workspace Comparison Discord-it uses the same database from a different vendor, allows companies to use data intensively with minimal latency and scale efficiently.
Sexism and Internal Discrimination at Google The recommendation in the case is that the organization should provide justice to all the employees who are victims of discrimination and sexual harassment, irrespective of the perpetrator.
Google Docs as a Tool for Collaborative Writing The significance of the problem: the inability to adapt teaching practices to the needs of ELLs is likely to result in a continuing learning gap for all current and future students.
Google’s Human Resource Management Decision-Making Consequently, Google optimizes its algorithms not just to meet the diversity of consumers and their interests but also to enhance HRM.
Google and Meta: The Case Study This implies that other rivals will have to depend on Google and Meta to publish their advertisements, making them a monopoly in the industry against the EU trade rules in the region.
Google Internal Communication: Actions for Improvement To conclude, the efficiency and speed of communication in a company play an important role in creating a favorable working environment and company growth.
Microeconomics: “Google in Court…” Article by Chan As a case of tax incidence, it can be demonstrated that taxing these products will cause their prices to rise, which means that the consumers are the stakeholders who bear most of the tax burden.
“Google’s Switch to Android App Now…” by Khan In fact, the decision to create this app is made for the purpose of removing the switching costs for the buyers.
The Google Dilemma Regarding Antitrust and Intellectual Property Thus, the lawsuit is at the heart of Google’s control over the Internet for millions of people in America and around the world.
Google’s Vendor Lock-In and Cloud Computing The need to migrate from one cloud service to another and the risks involved therein have been studied to reveal the existence of vendor lock-in and unveil the potential solutions therein.
Google and Microsoft: Antitrust Law Extra Credit Due to the unclear outcomes of the Microsoft case, it is difficult to say if the current case against Google will be successful as well.
The New Google Search Algorithm With Neural Network Therefore, BERT is pre-trained on a marked language model, and the essence is that it is necessary to predict the word not at the end of the sentence but somewhere in the middle.
Why Google Was Wrong Firing James Damore While I agree with the fundamental logic of the argument and do not believe that James Damore should have been fired, I have also identified an issue in his argument related to the interpretation of […]
Discussion: Google Making Us Stupid The internet has continually affected the cognition of human beings. The internet has affected most of the operations that people do.
IT Process at the Company “Google” Research of the IT process at “Google” is the key idea to be considered in this paper.”Google” is known for its innovative technologies, fast and straightforward search engines, software, equipment, and progressive methods of working […]
Google Inc.: Its History and Issues the Company Is Facing Google has to work on the interconnectivity of its services to provide a better customer experience and capitalize on the opportunities that are currently missing.
Survivors of the Google Share Crash: The Rise of Motorola and LG Caused by a premature publishing of the company’s annual report, the crisis resulted in Google shares cost dropping rapidly and a range of companies being left nearly devastated.
Google France Fighting for Advertisement Opportunities Namely, companies, including those of greater influence in a target market, should be restricted in the extent of space that they can use to advertise their services.
Google: Product Manager – Los Angeles The collaborative work in Product Management is one of the top reasons for which Google brings innovative products improving access to the world’s information.
Google’s Success: Contributions to Google’s Success With the continuous innovations, it has provided unique and updated services that contribute to its success. It is a strategy that has contributed to the success of the company.
Google Technologies That Are Currently Developing One of the areas that Google invests in and promotes is self-driving automobiles. The company is working with the Renewable Energy Buyers Alliance to promote legislative changes that simplify corporate procurement of wind and solar […]
Google Street View: Knowing Your City The connection to the city’s culture is made possible by the interaction with different people in the city and understanding the different perspectives of the city people.
The Web Spider Program Akin to Google Search The eigensystem analysis of the connectivity matrix for the web spider program test sample is conducted to find eigenvalue and the corresponding eigenvector.
Apple and Google Companies’ History In this instance, the core aim of this paper is to discover the formation and the start and the company’s operations, and the introduction of the first public offerings of stocks of each company.
Innovation at Google: How Does It Generate Its Revenues? Basically, Google’s triumph in the current competitive market is ideally based on the effective utilization of the available innovative opportunities, its future business visions, and the knack to exploit the available tools.
James Grimmelmann: The Google Dilemma James Grimmelmann was the author of The Google Dilemma. This was evident in the author’s choice of words and the explanations made.
The IPOs of Google and Morningstar: Review Secondly, there is much risk related to the potential overpricing and underpricing of the shares which in the case of Google did not bring much loss to the buyers. It is important to know whether […]
Google Incorporated: General Information Under the history section, the article states that the company was created in 1996 through the entrepreneurial attempts of Larry Page and Sergey Brin as a way to improve on the search engines that existed […]
Google’s Potential Acquisition of Groupon First, the report presents an analysis of the value Google’s potential acquisition of Groupon would add to the shareholders of the two companies.
Google Jumps Into Fashion E-Commerce In addition, the organizational strategy of the company is to find new ways of serving customers. It is important for managers to embrace information systems in order to achieve the corporate goal of a business […]
Google Boosts Currency Hedges as Dollar Rallies From Record Low Thus, every corporation functioning in the multitude of markets has to take a set of measures to protect its revenues from shrinking in the process of currency exchange. In the context of measures taken by […]
Are Internet and Google Making Us Stupid? In the past, people used to do their research in libraries and labs, but nowadays, with the advent of the internet, Google has become an easy source of information for almost all questions.
Google Scholar, Microsoft Academic and Worfram Alpha In addition to Microsoft Academic and Google Scholar, there are other information sources, such as Wolfram Alpha, that try to convince academicians of the validity of the information that they constitute.
Windows vs Google. New Operating System as the Key to Success Nevertheless, the peculiarities of the market and the high level of demands on it could be taken as the guarantee of the great level of expected incomes for a new OS.
Multinational Company: Google INC. Strategic Analysis in the USA and South Korea Moreover, in this paper, the analysis is done on Google Inc.operations in the USA, where its headquarters reside, and South Korea, one of Google Inc.’s subsidiaries.
The Best Workplace: Google, Boston Consulting Group and Genentech The diversity of employees represents the society in which the company performs. In spite of the fact that the workload is high, the company’s management establishes a balanced workflow and a comfortable working environment.
Google: The Market Leader in the Field of Multimedia However, the most fascinating fact is that due to the size of this container, it could literally be transported and dropped anywhere Google wishes in just overnight.
Ways to Improve Google Performance According to the philosophy that inspires the work of Google, its strategy of work is formed on the basis of its two main objectives: its priority is the organization of the information around the world […]
Triumvirate Leadership in Terms of the Google Corporation Though the management was concentrated in hands of one person in terms of common management strategies, suchlike development of leadership competencies and ensuring a healthy work environment, it is necessary to mention that the founders […]
A.Wright on Employement in Google According to her, the employees of Google are content with this process as Google prefers to hire people who are opinionated and they are used to providing one due to the corporate culture.
The Monopoly of Google in Digital Library The launch of Digital Library shows that when the conditions for monopoly are prevalent, that is, no barriers to entry and exit, perfect information for business decision-makers and consumers, perfect rationality on the part of […]
Google Inc.’s Triumvirate Leadership In the case, the managerial and the leadership characteristics are joined in the triumvirate formed inside the company. The main participants of the triumvirate are the founders of the company, Sergey Brin and Larry Page, […]
Failures of Google Inc. in Products and Partnerships While Google has made several big moves to partner with mobile providers like China Mobile and Vodafone, companies in the US have been reluctant to enter such deals because they do not easily view Google […]
Google Drive Cloud Service’s Marketing Plan Google is a global technology leader and the developer behind the most successful internet project such as YouTube, the search engine with the same name, and Android. The company’s flagship service, Google Search, is the […]
Google Inc.’s Historical Ethical Dilemmas It is sad to say that various forms of unethical behavior are common in the workforce, and specific analysis is required to determine the impact of this phenomenon on the business industry.
How Google Measures and Retains Talents Based on the analysis of the case study on the recruiting principles of the company, it is possible to cite objective arguments and reasoning concerning the success of the methods used.
Google Inc.’s Work and Organisational Psychology The sought out data is supposed to provide HR managers with in-depth insights into the workings of the employee’s psyche: the main precondition for the former to be able to identify core competencies in the […]
Google Inc.’s Talent Recruitment and Retaining It represents a variety of personal qualities that contribute to the quality, productivity, and timeliness of the provided service. Stands for communication skills and the ability to present a point to others in an efficient […]
Google Glass Technology and Its Future Hence, it is crucial to discuss Google Glass and its features, including what the future holds for this technology. The only problem is that Google Glass has not been demonstrated to be a lasting solution […]
HR Data Analytics at Google Inc. One of Google’s approaches is collecting information about the effectiveness of the reward system promoted to retain and stimulate the activities of subordinates.
Google Incorporation’s Development This paper aims to examine Google, its creation and worth, as well as the meaning of the company in the context of media.
Google Corporation: Technology Implementation Plan One of the possible advances in this respect can be the implementation of blockchain technology which can reduce the cost of transactions, simplify the record-keeping, and provide data privacy.
Google Corporation: Emerging Technologies for Solving Problems It is important to prevent the harmful influences that the problems may have on the company’s status in the IT market.
Google Inc.’s Experience Facing Current Events This strategy is an appropriate example of business environment analysis due to the rate of India’s economic development and enormous economic potential.
Innovation From Google as Free Food Strategy Since the beginning of its operation, Google has only attracted more users yearly and thus the need to have employees that are willing to function without the need for supervision.
How to Create a Spreadsheet in Google Docs? One of the columns was to carry the walker’s name, while the second was for recording the amount the walker raised, and the third to fill in the organization with which the walker was affiliated.
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Chicago (N-B)

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Home — Essay Samples — Business — Google — An Overview Of The Company: Google

An Overview of The Company: Google

Categories: Google Swot Analysis

About this sample

Words: 1480 |

Published: Feb 8, 2022

Words: 1480 | Pages: 3 | 8 min read

Goals and objectives, swot analysis, recommendations, future plans, works cited:.

They have got a strong brand image and it is well known by most people around the world.
They have a large and diversified business as they have been around for more than 20 years.
They have a large number of customers and a vast market share.
They are working on many different projects simultaneously instead of just focusing on google search engine.
They receive a huge amount of revenue from advertisements, displays and partnerships.
They depend too much on the Internet and not all countries have access to the Internet.
They have got very little physical presence since they are an online based business.
They haven’t made enough physical products people would want.
They depend too much on advertisements.

Opportunities

They can exploit the current trend of increased mobile usage by offering mobile-friendly products.
They get the chance to become a far better company because more and more people are getting access to the Internet each day.
They have got some tough competition.
Other firms can copy Google’s products.
They have a problem that a few customers don’t trust them with personal information because they fear it might get leaked.
Bianco, R. (2007). Grey's Anatomy: the unofficial guide. ECW Press.
Boller, M. (2006). Grey's Anatomy: Notes From the Nurse's Station. Hal Leonard Corporation.
Delaney, S. (2017). Reality vs. Television: Grey’s Anatomy. American Journal of Nursing, 117(2), 57-59.
Gaither, S. (2019). Medical drama TV shows and viewer perceptions of medical issues. Health communication, 34(8), 876-883.
Grey's Anatomy. (n.d.). IMDb. Retrieved April 16, 2023, from https://www.imdb.com/title/tt0413573/
James, M. (2017). TV medical dramas and their impact on patient expectations: health services management. Health Services Management Research, 30(1), 54-60.
Kliman, S. (2015). “Grey’s Anatomy” and the Invisibility of the Nurse. Journal of Medical Humanities, 36(4), 321-333.
Lee, H., & Kim, J. (2018). Influence of medical drama viewing on patients’ expectations from real-life physicians. Health communication, 33(3), 313-320.
Miller, R. (2017). Using Grey's Anatomy to teach medical ethics: a systematic review of the literature. BMC medical education, 17(1), 1-10.
Williams, M. (2012). Grey’s Anatomy and Private Practice: spin-off success. Journal of popular television, 1(1), 49-60.

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Original Article
Open access
Published: 19 December 2017

GOOGLE: a reflection of culture, leader, and management

Sang Kim Tran 1 , 2

International Journal of Corporate Social Responsibility volume 2 , Article number: 10 ( 2017 ) Cite this article

412k Accesses

12 Citations

4 Altmetric

Metrics details

This paper provides a viewpoint of the culture and subcultures at Google Inc., which is a famous global company, and has a huge engineering staff and many talented leaders. Through its history of development, it has had positive impacts on society; however; there have been management challenges. The Board of Directors (BoDs) developed and implemented a way to measure the abilities of their managers, which helped to identify problems. This paper will analyze the case study of Harvard Business Review, Oxygen Project, and clarify the management problem in Google’s organization. It will also compare Google with Zappos, a much smaller organization, and present how the BoDs of Zappos assesses its culture and subcultures. In this paper, we will recommend eight important points to building an organizational culture that is positive for stable growth of a company. We believe that much of what be learned could be useful to other business leaders, regardless of company scale.

Introduction

In a large society, each company is considered a miniature society (Mawere 2011 ). Similar to large societies with large cultures, small societies also need to build their own cultures. A culture is influenced by many factors and determines if it is a great culture. Corporate culture requires both the attention to the efficiency of production and business and to the relationship among people in the organization closely (Bhagat et al. 2012 ). Regardless if it is a large or a small organization, it must encounter issues of cooperation among individuals and groups. There are many factors leading to the success of business process re-engineering in higher education (BPR), the main four elements are culture, processes, structure, and technology. Culture is listed as number one (Ahmad et al. 2007 ). Hence, culture becomes the most important factor to the success of the development of a business. Organizational culture is the set of shared beliefs (Steiber and Alänge 2016 ), values, and norms that influence the way members think, feel, and behave. Culture is created by means of terminal and instrumental values, heroes, rites and rituals, and communication networks (Barman n.d. ). The primary methods of maintaining organizational culture are through the socialization process by which an individual learns the values, expected behaviors, and necessary social knowledge to assume their roles in the organization. In addition, (Gupta and Govindarajan 2000 ) and Fig. 1 in (Ismail Al-Alawi et al. 2007 ) illustrates that culture was established by six major factors, such as information systems, people, process, leadership, rewarding system, and organization structure. Therefore, there is a wide variety of combined and sophisticated cultures in the workplace, especially in big corporations like Google, Facebook, Proctor & Gamble, etc. Each organization tends to have a common goal, which is to create a culture that is different from other companies and to promote their teams to be creative in developing a distinctive culture (Stimpson and Farquharson 2014 ). Clearly, we can see that Google’s culture is different than others. What makes this company unique and different from others, as well as the dominant cultures and subcultures existing at this company? How do leadership behaviors impact the organizational culture? By operating a case study of a Harvard Business Review to analyze its organizational culture, subsequently, having compared it with Zappos’ culture, this paper will clarify the similarities and differences in managing organizational cultures between them and consider whether the solutions for the problems can be applied to other business models, and for tomorrow leaders or not?

Trends of using product by information searching

Company overview

This part shows how Google became famous in the world and its culture and subcultures made it a special case for others to take into consideration. Google is one of the few technology companies which continue to have one of the fastest growth rates in the world. It began by creating a search engine that combined PageRank system, developed by Larry Page (ranking the importance of websites based on external links), and Web search engine, created by Sergey Brin (accessing a website and recording its content), two co-founders of the company (Jarvis 2011 ; Downes 2007 ). Google’s achievements absolutely do not come from any luck. Google has made extra efforts in creating an index of a number of websites, which have been up to 25 billion websites. This also includes 17 million images and one billion messages to Usenet group (Downes 2007 ). Besides searching for websites, Google users are able to search for PDF files, PostScript, documents, as well as Microsoft, Lotus, PowerPoint and Shockwave files. Google processes nearly 50% of search queries all over the world. Moreover, it is the number one search option for web users and is one of the top five websites on the Internet, which have more than 380 million users and 28 billion visits every month, and more than 50% of access from countries outside the US (Desjardins 2017 ). Google’s technology is rather special: it can analyze millions of different variables of users and businesses who place advertisements. It then connects them with millions of potential advertisements and gives messages of advertisement, which is closest to objects in less than one second. Thus, Google has the higher rate of users clicking advertisements than its opponent Yahoo, from 50 to 100%, and it dominates over 70% market share of paid advertisements (Rosenberg 2016 ). Google’s self-stated mission: “to organize the world’s information and make it universally accessible and useful (Alves n.d. ).” Nowadays, it is believed that people in the world like “Google” with words “the useful-lively information storage”.

Predominant culture at Google

The dominant culture in the organization depends on the environment in which the company operates the organization’s objectives, the belief system of the employees, and the company’s management style. Therefore, there are many organizational cultures (Schein 2017 ). The Exhibit 3.1 at page 39 in (Schein 2009 ) provides what culture is about. For example, employee follows a standard procedure with a strict adherence to hierarchy and well-defined individual roles and responsibilities. Those in competitive environments, such as sales may forget strict hierarchies and follow a competitive culture where the focus is on maintaining strong relationships with external parties. In this instance, the strategy is to attain competitive advantages over the competition. The collaborative culture is yet another organizational way of life. This culture presents a decentralized workforce with integrated units working together to find solutions to problems or failure.

Why do many large companies buy its innovation? Because its dominant culture of 99% defect-free operational excellence squashes any attempts at innovation, just like a Sumo wrestler sitting on a small gymnast (Grossman-Kahn and Rosensweig 2012 ). They cannot accept failures. In fact, failure is a necessary part of innovation and Google took this change by Oxygen Project to measure the abilities of their multicultural managers. This means that Google itself possesses multiple different cultures (see Google’s clips). Like Zappos, Google had established a common, organizational culture for the whole offices that are distinctive from the others. The predominant culture aimed at Google is an open culture, where everybody and customer can freely contribute their ideas and opinions to create more comfortable and friendly working environment (Hsieh 2010a ).

The fig. 2 .1 in chapter two of (Schein 2009 ) and page 17 in part one of (Schein 2017 ) provide us three levels of culture which are Artifacts, Espoused values and Underlying assumptions helping us to understand the culture at Google. At page 84, in (Schein 2009 ), the “artifacts” are identified such as dress codes, level of formality in authority relationships, working hours, meeting (how often, how run, timing), how are decisions made, communication, social events, jargon, uniforms, identity symbols, rites and rituals, disagreements and conflicts, balance between work and family . It seems that Google is quite open in these artifacts by showing a respect for uniform and national culture of each staff individually and giving them the right to wear traditional clothes.

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Working at Google, employees enjoy free food served throughout the day, a volleyball court, a swimming pool, a car wash, an oil change, a haircut, free health care, and many other benefits. The biggest benefit for the staff is to be picked up on the day of work. As assessed by many traffic experts, the system set up by Google is considered to be a great transport network. Tad Widby, a project manager and a traffic system researcher throughout the United States, said: “I have not seen any larger projects in the Bay Area as well as in urban areas across the country” (Helft 2007 ). Of course, it is impossible for Google to “cover up the sky”, so Yahoo also started implementing the bus project for employees in 2005. On peak days, Yahoo’s bus also took off. Pick up about 350 employees in San Francisco, as well as Berkeley, Oakland, etc. These buses run on biofuels and have Wi-Fi coverage. Yet, Danielle Bricker, the Yahoo bus coordinator of Yahoo, has also admitted that the program is “indirectly” inspired by Google’s initiative (Helft 2007 ). Along with that, eBay recently also piloted shuttle bus transfers at five points in San Francisco. Some other corporations are also emerging ideas for treatment of staff is equally unique. Facebook is an example, instead of facilitating employees far from the workplace; it helps people in the immediate neighborhood by offering an additional $10,000 for an employee to live close to the pillar within 10 miles, nearby the Palo Alto Department (Hall 2015 ).

When it comes to Google, people often ask what the formula for success is. The answer here is the employees of Google. They create their own unique workplace culture rules to create an effective work environment for their employees. And here are the most valuable things to learn from Google’s corporate culture (Scott 2008 ) that we should know:

Tolerate with mistakes and help staff correct

At Google, paying attention to how employees work and helping them correct mistakes is critical. Instead of pointing out the damage and blaming a person who caused the mistake, the company would be interested in what the cause of the problem was and how to fix it as quickly and efficiently as possible.

Also as its culture, we understand that if we want to make breakthroughs in the workplace, we need to have experimentation, failure and repeat the test. Therefore, mistakes and failures are not terrible there. We have the right to be wrong and have the opportunity to overcome failure in the support of our superiors and colleagues. Good ideas are always encouraged at Google. However, before it is accepted and put into use, there is a clear procedure to confirm whether it is a real new idea and practical or not?

Exponential thought

Google developed in the direction of a holding company - a company that does not directly produce products or provide services but simply invest in capital by buying back capital. In the company, the criteria for setting the ten exponential function in lieu of focusing only on the change in the general increase. This approach helps Google improve its technology and deliver great products to consumers continuously.

Of course, every company wants to hire talented people to work for them. However, being talented is an art in which there must be voluntary work and enthusiasm for the work of the devotees. At page 555 in (Saffold 1988 ) illustrated that distinctive cultures dramatically influencing performance do exist. Likewise, Google, Apple, Netflix, and Dell are 40% more productive than the average company which attracts top-tier employees and high performers (Vozza 2017 ). Recognizing this impact, Google created a distinctive corporate culture when the company attracted people from prestigious colleges around the world (West 2016 ; Lazear and Gibbs 2014 ).

Build a stimulating work environment

When it comes to the elements that create creativity and innovation, we can easily recognize that the working environment is one of the most important things. Google has succeeded in building an image of a creative working. Google offices are individually designed, not duplicated in any type of office. In fact, working environment at Google is so comfortable so that employees will not think of it as a working room, with a full area of work, relaxation, exercise, reading, watching movies. Is the orientation of Google’s corporate culture to stimulate creativity and to show interest in the lives of employees so that volunteers contribute freely (Battelle 2011 )?

Subculture is also a culture, but for a smaller group or community in a big organization (Crosset and Beal 1997 ). Google, known as the global company with many more offices, so there are many subcultures created among groups of people who work together, from subcultures among work groups to subcultures among ethnic groups and nations, multi-national groups, as well as multiple occupations, functions, geographies, echelons in the hierarchy and product lines. For example, six years ago, when it bought 100 Huffys for employees to use around the sprawling campus, has since exploded into its own subculture. Google now has a seven-person staff of bicycle mechanics that maintains a fleet of about 1300 brightly-colored Google bikes. The company also encourages employees to cycle to work by providing locker rooms, showers and places to securely park bikes during working hours. And, for those who want to combine meetings with bike-riding, Googlers can use one of several seven-person (Crowley 2013 ).

Leadership influences on the culture at Google

From the definition of leadership and its influence on culture; so what does leader directly influence the culture existed? According to Schein, “culture and leadership are two sides of the same coin and one cannot understand one without the other”, page three in (Schein 2009 ). If one of us has never read the article “Google and the Quest to create a better boss” in the New York Times, it is listed in a priority reading. It breaks the notion that managers have no change. The manager really makes a difference (Axinn 1988 ; Carver 2011 ). In fact, a leader has a massive impact on the culture of the company, and Google is not an exception. The leaders of Google concerned more about the demands and abilities of each individual, the study of the nature of human being, an appreciation their employees as their customers. At Google, the founders thought they could create a company that people would want to work at when creating a home-like environment. It is real that they focus on the workplace brings the comfort to staff creatively and freely (Lebowitz 2013 ).

In my opinion, a successful business cannot be attributed solely from a single star; that needs the brightness of all employees. It depends very much on the capacity and ability to attract talented people. It is the way in which the leader manages these talents, is the cornerstone of corporate culture. One thing that no one can deny is that a good leader must be a creator of a corporate culture so that the employees can maximize capabilities themselves (Driscoll and McKee 2007 ; Kotter 2008 ).

To brief, through the view of Google’s culture, BoDs tended and designed to encourage loyalty and creativity, based on an unusual organizational culture because culture is not only able to create an environment, but it also adapts to diverse and changes circumstances (Bulygo 2013 ).

Company growth and its impact

“Rearrange information around the world, make them accessible everywhere and be useful.” This was one of the main purposes set by Larry Page and Sergey Brin when they first launched Google on September 4th, 1998, as a private company (Schmidt and Rosenberg 2014 ). Since then, Google has expanded its reach, stepped into the mobile operating system, provided mapping services and cloud computing applications, launched its own hardware, and prepared it to enter the wearable device market. However, no matter how varied and rich these products are, they are all about the one thing, the root of Google: online searching.

1998–2001: Focus on search

In its early years, Google.com was simply one with extreme iconic images: a colorful Google logo, a long text box in the middle of the screen, a button to execute. One button for searching and the other button are “I’m feeling lucky” to lead users to a random Google site. By May 2000, Google added ten additional languages to Google.com , including French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian and Danish, etc. This is one of the milestones in Google’s journey into the world. Google.com is available in over 150 languages (Scott 2008 ; Lee 2017 ).

2001–2007: Interface card

A very important event with Google around this time was the sale of shares to the public (IPO). In October 2003, Microsoft heard news of the IPO, so it quickly approached Google to discuss a buyout or business deal. Nevertheless, that intention was not materialized. In 2004, it was also the time when Google held a market share of 84.7% globally through collaboration with major Internet companies, such as Yahoo, AOL, and CNN. By February 2004, Yahoo stopped working with Google and separately stood out for engine search. This has led Google to lose some market share, but it has shown the importance and distinctness of Google. Nowadays, the term “Google” has been used as a verb just by visiting Google.com and doing an online search (Smith 2010 ). Not stopping at the homepage search, Google’s interface tag began to be brought to Gmail and Calendar with the links at the top of the page. Google homepage itself continues to use this style.

In 2006, Google also made an important acquisition to buy YouTube for $1.65 billion (Burgess and Green 2013 ). However, the company decided to keep YouTube as a separate brand and not to include it in Google Video search. Thanks to the backing of an Internet industry giant, YouTube has grown to become the world’s largest online video sharing service (Cha et al. 2007 ).

2007–2012: Navigation bar, Google menu, Google now

Google began to deploy a new navigation bar located at the edge of the screen. It includes links to a place where to look for photos, videos, news, maps, as well as buttons to switch to Gmail, Calendar, and other services developed by the company. In the upper left corner, Google added a box displaying Google + notifications and user accounts’ image. Google Now not only appeared on Android and it’s also brought to Chrome on a computer as well as iOS. All have the same operating principle, and the interface card still appears as Android it is.

2013–2014: Simplified interface

Google has moved all of the icons that lead to its other applications and services to an App Drawer button in the upper right hand, at the corner of the screen. In addition, Google.com also supports better voice search through the Chrome browser. Google has experimented with other markets, such as radio and print publications, and in selling advertisements from its advertisers within offline newspapers and magazines. As of November 2014, Google operates over 70 offices over 40 countries (Jarvis 2011 ; Vise 2007 ).

2014–2017: Chrome development and facing challenges

In 2015, Google would turn HTTPS into the default. The better website is, the more users will trust search engine. In 2016, Google announced Android version 7, introduced a new VR platform called Daydream, and its new virtual assistant, Google Assistant.

Most of Google’s revenue comes from advertising (Rosenberg 2016 ). However, this “golden” business is entering a difficult period with many warning signs of its future. Google Search is the dominant strength of Google and bringing great revenue for the company. Nonetheless, when Amazon surpassed Google to become the world’s leading product in the search engine in last December, this advantage began to wobble. This is considered a fatal blow to Google when iOS devices account for 75% of their mobile advertising revenue (Rosenberg 2016 ).

By 2016, the number of people installing software to block ads on phones has increased 102% from 2015. Figure 1 illustrates that by the year’s end, about 16% of smart phone users around the world blocked their ads whilst surfing the web. These were also two groups having the most time on the Internet, high-earners and young people; however, these people have disliked ads (see Fig. 1 ).

Figure 2 shows the young people have the highest ad blocking rates. It is drawing a gloomy picture for the sustainable development of the online advertising industry in general and Google in particular. Therefore, in early 2017, Google has strategies to build an ad blocking tool, built into the Chrome browser. This tool allows users to access ads that have passed the “Coalition for Better Ads” filter so as to limit the sense of discomfort (see Fig. 2 ).

For the company impact, the history shows that speedy development of Google creates both economic and social impacts to followers in a new way of people connection (Savitz 2013 ). In this modern world, it seems that people cannot spend a day without searching any information in Google (Chen et al. 2014 ; Fast and Campbell 2004 ), a tool serves human information seeking needs. Even though when addressing this paper, it is also in need the information from Google search and uses it as a supporting tool. Nobody can deny the convenience of Google as a fast and easy way to search (Schalkwyk et al. 2010 ; Jones 2001 ; Langville and Meyer 2011 ).

Research question and methodology

In order to get the most comprehensive data and information for this case analysis, a number of methods are used, including:

Research data and collect information were mostly from the Harvard Study (Project Oxygen), which has been selected because it is related to the purpose of our study.

Data collection and analysis has been taken from Google Scholar and various websites related researches. We look at the history of appearance, development, and recognize the impacts of this company, as well as the challenges and the way the Board of Directors measures the abilities of their manager when the problem is found.

Analyzing: It was begun by considering expectations from the Harvard Study. Subsequently, considering the smaller organization (Zappos) in comparison of how its cultures and subcultures are accessed as well. Since then, the paper has clarified the management problem that Google and Zappos confront and deal with it so as to help other businesses apply this theoretical practice and achieve its goal beyond expectations.

In our paper, we mainly use the inductive method approach by compiling and describing the other authors’ theories of corporate culture, especially Google and Zappos in merging and comparing, analyzing them and making our own results.

From the aspects of the research, the questions are suggested as below:

What is the most instrumental element found from the Harvard study?

Is there any difference and similarity between a huge company and a smaller enterprise in perspective of culture and subculture?

What makes Google different from others, the dominant cultures as well as subcultures existing? How do leadership behaviors impact on the organizational culture?

How organizational culture impacts on business achievements?

The Harvard study

Project oxygen summary.

This project began in 2009 known as “the manager project” with the People and Innovation Lab (PiLab) team researching questions, which helped the employee of Google become a better manager. The case study was conducted by Garvin (2013) about a behavior measurement to Google’s manager, why managers matter and what the best manager s do. In early days of Google, there are not many managers. In a flat structure, most employees are engineers and technical experts. In fact, in 2002 a few hundred engineers reported to only four managers. But over time and out of necessity, the number of managers increased. Then, in 2009, people and team culture at Google noticed a disturbing trend. Exit interview data cited low satisfaction with their manager as a reason for leaving Google. Because Google has accessed so much online data, Google’s statisticians are asked to analyze and identify the top attributes of a good manager mentioned with an unsolved question: “Do managers matter?” It always concerns all stakeholders at Google and requires a data-based survey project called Project Oxygen to clarify employees’ concern, to measure key management behaviors and cultivate staff through communication and training (Bryant 2011 ; Garvin et al. 2013 ). Research −1 Exit Interviews, ratings, and semiannual reviews. The purpose is to identify high-scoring managers and low-scoring managers resulted in the former, less turnover on their teams, and its connection (manager quality and employee’s happiness). As for “what the best managers do”, Research-2 is to interview high and low scoring managers and to review their performance. The findings with 8 key behaviors illustrated by the most effective managers.

The Oxygen Project mirrors the managers’ decision-making criteria, respects their needs for rigorous analysis, and makes it a priority to measure impact. In the case study, the findings prove that managers really have mattered. Google, initially, must figure out what the best manager is by asking high and low scoring managers such questions about communication, vision, etc. Its project identifies eight behaviors (Bulygo 2013 ; Garvin et al. 2013 ) of a good manager that considered as quite simple that the best manager at Google should have. In a case of management problem and solution, as well as discussing four- key theoretical concepts, they will be analyzed, including formal organizational training system, how culture influences behavior, the role of “flow” and building capacity for innovation, and the role of a leader and its difference from the manager.

Formal organizational training system to create a different culture: Ethical culture

If the organizational culture represents “how we do things around here,” the ethical culture represents “how we do things around here in relation to ethics and ethical behavior in the organization” (Key 1999 ). Alison Taylor (The Five Levels of an Ethical Culture, 2017) reported five levels of an ethical culture, from an individual, interpersonal, group, intergroup to inter-organizational (Taylor 2017 ). In (Nelson and Treviño 2004 ), ethical culture should be thought of in terms of a multi-system framework included formal and informal systems, which must be aligned to support ethical judgment and action. Leadership is essential to driving the ethical culture from a formal and informal perspective (Schwartz 2013 ; Trevino and Nelson 2011 ). Formally, a leader provides the resources to implement structures and programs that support ethics. More informally, through their own behaviors, leadership is a role model whose actions speak louder than their words, conveying “how we do things around here.” Other formal systems include selection systems, policies and codes, orientation and training programs, performance management systems, authority structures, and formal decision processes. On the informal side are the organization’s role models and heroes, the norms of daily behavior, organizational rituals that support or do not support ethical conduct, the stories people tell about the organization and their implications for conduct, and the language people use, etc. Is it okay to talk about ethics? Or is ethical fading the norm?

The formal and informal training is very important. The ethical context in organizations helps the organizational culture have a tendency to the positive or negative viewpoints (Treviño et al. 1998 ). The leader should focus on providing an understanding of the nature and reasons for the organization’s values and rules, on providing an opportunity for question and challenge values for sincerity/practicality, and on teaching ethical decision-making skills related to encountered issues commonly. The more specific and customized training, the more effective it is likely to be. Google seemed to apply this theory when addressed the Oxygen Project.

How culture influences behavior

Whenever we approach a new organization, there is no doubt that we will try to get more about the culture of that place, the way of thinking, working, as well as behavior. And it is likely that the more diverse culture of a place is, the more difficult for outsiders to assess its culture becomes (Mosakowski 2004 ).

Realizing culture in (Schein 2009 ) including artifacts, espoused valued and shared underlying assumptions. It is easier for outsiders to see the artifacts (visual objects) that a group uses as the symbol for a group; however, it does not express more about the espoused values, as well as tacit assumptions. In (Schein et al. 2010 ), the author stated: “For a culture assessment to be valuable, it must get to the assumptions level. If the client system does not get to assumptions, it cannot explain the discrepancies almost always surface between the espoused values and the observed behavioral artifacts” (Schein et al. 2010 ). Hence, in order to be able to assess other cultures well, it is necessary for us to learn each other’s languages, as well as adapt to a common language. Moreover, we also need to look at the context of working, the solution for shared problems because these will facilitate to understand the culture better.

According to the OCP (Organizational Culture Profile) framework (Saremi and Nejad 2013 ), an organization is with possessing the innovation of culture, flexible and adaptable with fresh ideas, which is figured by flat hierarchy and title. For instance, Gore-Tex is an innovative product of W. L. Gore & Associates Inc., considered as the company has the most impact on its innovative culture (Boudreau and Lakhani 2009 ). Looking at the examples of Fast Company, Genentech Inc., and Google, they also encourage their employees to take challenges or risks by allowing them to take 20% of their time to comprehend the projects of their own (Saremi and Nejad 2013 ). In (Aldrich n.d. ), it is recorded that 25%–55% of employees are fully encouraged and giving a maximum value.

The famous quote by Peter Drucker , “Culture eats strategy for Breakfast” at page 67 has created a lot of interest in (Manning and Bodine 2012 ; Coffman and Sorensen 2013 ; Bock 2015 ). Despite we all know how important culture is, we have successively failed to address it (O'Reilly et al. 1991 ). The organizational research change process from the view of Schein ( 2009 ); it is a fact that whenever an organization has the intention of changing the culture, it really takes time. As we all acknowledge, to build an organizational culture, both leader and subordinate spend most of their time on learning, relearning, experiencing, as well as considering the most appropriate features. Sometimes, some changes are inevitable in terms of economic, political, technological, legal and moral threats, as well as internal discomfort (Kavanagh and Ashkanasy 2006 ; Schein 1983 ). As the case in (Schein 2009 ), when a CEO would like to make an innovation which is proved no effective response, given that he did not get to know well about the tacit implications at the place he has just come. It is illustrated that whatsoever change should need time and a process to happen (Blog 2015 ; Makhlouk and Shevchuk 2008 ). In conclusion, a new culture can be learned (Schein 1984 ), but with an appropriate route and the profits for all stakeholders should be concerned by the change manager (Sathe 1983 ).

It is true that people’s behavior managed by their types of culture (Kollmuss and Agyeman 2002 ). All tacit assumptions of insiders are not easy for outsiders to grasp the meaning completely (Schein 2009 ). It is not also an exception at any organization. Google is an example of the multicultural organization coming from various regions of the world, and the national or regional cultures making this multicultural organization with an official culture for the whole company.

In this case, the organizational culture of Google has an influence on the behaviors of manager and employee. In addition, as for such a company specializes in information technology, all engineers prefer to work on everything with data-evidence to get them involved in the meaningful survey about manager (Davenport et al. 2010 ). Eventually, Google discovered 8 good behaviors of manager, which effect to the role of “flow” also (Bulygo 2013 ; Garvin et al. 2013 ).

The role of the “flow” and building capacity for innovation

More and more people are using the term of “patient flow”. This overview describes patient flow and links to theories about flow. Patient flow underpins many improvement tools and techniques. The term “flow” describes the progressive movement of products, information, and people through a sequence of the process. In simple terms, flow is about uninterrupted movement (Nave 2002 ), like driving steadily along the motorway without interruptions or being stuck in a traffic jam. In healthcare, flow is the movement of patients, information or equipment between departments, office groups or organizations as a part of a patient’s care pathway (Bessant and Maher 2009 ). In fact, flow plays a vital role in getting stakeholders involved in working creatively and innovatively (Adams 2005 ; Amabile 1997 ; Forest et al. 2011 ). An effective ethical leader must create flow in work before transfer it to employees for changing the best of their effort to maintain, keep and develop “flow” in an engineering job, which job be easier to get stress. Definitely, Google gets it done very well.

Acknowledgements

Thanks to the knowledge from my Master course, a credit of managing culture which helps me to write this paper. The author also gratefully acknowledges the helpful comments and suggestions of the reviewers and Associate Professor Khuong- Ho Van, who provided general technical help that all have improved the article.

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Tran, S.K. GOOGLE: a reflection of culture, leader, and management. Int J Corporate Soc Responsibility 2 , 10 (2017). https://doi.org/10.1186/s40991-017-0021-0

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Essay on Google

There was a time when we had to struggle hard to find answers to any typical question. One option was considering books. Can you imagine how difficult it was to read several books just to find answers to some simple questions? Another option was to collect information from people. This was also very annoying and time consuming.

Then came the era of the Internet, which made our life as simple as we can imagine. After the introduction of the internet, the term “Google” became the solution to every problem. All we need to do is search Google and all our problems will be solved in a few seconds.

10 Lines Essay on Google

1) Google is a top-ranked search engine in the world.

2) Google was developed by Larry Page and Sergey Brin.

3) The development was started in 1996 however; the company was officially incorporated on 4 September 1998.

4) The developers initially named Google ‘BackRub’.

5) The name Google was adopted from the word Googol (1 followed by 100 zeroes).

6) Google provides a wide variety of features that help us to stay connected with society.

7) Advertising is a major source of revenue for Google.

8) YouTube, Gmail, Drive are some products of Google.

9) The Page Rank algorithm of Google differentiates it from other search engines.

10) Sunder Pichai is the current CEO of Google.

Long Essay on Google in English

Here, I’m presenting an essay on Google. Every human is well aware of this term but to know the detailed information about this topic you need to go through this essay.

900 Words Essay – Google

Introduction

Many of us are unaware of the wide variety of services offered by Google. However, most of the Google Applications are designed according to users’ needs. This is the major reason Google is ranked as the best company in magazines. They always try to customize their services by keeping users’ requirements as their center.

Google- The Era Of Simplification

Google is a multinational company that provides various internet-based services to customers. It is counted among the top five information technology industries of the world. Although the company is most popular as a search engine. As a search engine, the main motive of Google is to provide the most relevant results of the search. It is the most famous search engine in the world.

The term Google became very popular and significant that it can also be used as a verb. The main aim of Google is to “organize the world’s information and make it universally accessible and useful”. Searching and accessing this information is much easier, only one needs to have an Internet connection. Google makes a huge amount of revenue by advertising.

Evolution Of Google

In 1996, two students of Stanford University, Larry Page and Sergey Brin started developing Google as a research project.

They named the new search engine “BackRub”. The concept of page rank influenced the market. Afterward, they changed the name to Google, which was inspired by the term “Googol” meaning 1 followed by 100 zeroes. They used this term to signify that the large number of information will be provided by the search engine.

On 15 th September 1997, the Google domain www.google.com was registered. And on 4 th September 1998, the company was officially incorporated. In 2015 Google changed his name to Alphabet.inc which is working as a parent company for Google and its subsidiaries.

In 2001, Eric Schmidt was appointed as the CEO of Google by Brin and Larry Page. In 2015, Sunder Pichai was appointed as the new CEO of Google replacing Larry Page, who is now the CEO of Alphabet.

Features/ Applications Of Google

A wide variety of applications is provided by Google. Some of them are listed below:

Stay Connected And Updated: Today we can stay connected and updated with society with the help of various features of Google. Any news related to the business market, world news, political issues, etc can be accessed easily using Google. However, it also keeps us updated with the news related to the entertainment industry.
Get Everything Just By Asking: With the new feature of Google, we need not search everything just by typing. Instead, we can search just by speaking. It is the fastest way of searching.
Travel Anywhere: Some services like Google Maps allow us to travel anywhere carefree. We need not worry about directions. It also updates us with the traffic. A complete traveling guide is provided by Google.
Shopping At Fingertip: Apart from shopping online, it also provides the details of the shopping. Tracking your orders, paying the bill online, etc can be done easily. Worries related to bookings are far apart with the emergence of Google.

Products And Services Of Google

Google offers more than 50 internet services today. It provides many other services but the most popular service is a search engine. Due to which most people know its existence. Some of the most popular products and services of Google are as follows:

Google Search Engine: The famous service provided by Google is the search engine. It is one of the most widely used search engines in the world. It is available in about 149 languages. The main motive is to provide the users with their search results.
YouTube: YouTube is owned by Google and is the second most visited website in the world. It is a social media platform developed on 14 February 2015. It allows users to share videos over this platform.
Google Drive: The Google Drive was developed on 24 April 2012 by Google. It is a file storing and synchronizing service with billions of active users. It offers users 15 Gb of free storage however it does have paid plans for 100 GB, 200 GB, or 2 TB storage.
Google Chrome: Google Chrome was developed in 2008 by Google. It is a web browser initially developed for Microsoft windows. Web browsers are used to access the world wide web. It is one of the best browsers which provide safe and secure browsing.
Gmail: The most popular free email service provided by Google is Gmail. It has more than 1.5 billion active users today. It was developed on 1 April 2004, which is now available in about 104 languages. It also provides high storage capacity.

What Made Google Unique From Other Search Engines?

The technique to sort the searched results made Google unique from the traditional search engines.

Google uses a different method of organizing the page. Other search engines rank the results according to the number of times the searched word is mentioned on the page. But the Google search engine introduced another algorithm known as “PageRank” or (PR). According to this, the results are ranked according to the total number of pages linked to it.

This algorithm provides better results and hence helped Google to become the top search engine in the world.

Google is a fast-growing organization that left its competitors behind. Yahoo and Microsoft are the most famous rivals of Google. Not once but twice, Yahoo refused to accept Google as it wanted to expand its own business. Yahoo failed to compete in the market which resulted in a complete shutdown. In most mobile phones especially in India, Google apps are added as inbuilt.

I hope the above given essay on Google would be helpful for you to increase your knowledge.

FAQs: Frequently Asked Questions on Google

Ans. Google Pixel is the first Google-branded phone.

Ans. The headquarter of Google is located in Mountain View, California.

Ans. Craig Silverstein, Stanford’s Ph.D. student, was appointed as the first employee in Google as the Director of Technology.

Ans. Eric Schmidt was the first CEO of Google.

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Recent projections, delegate tracker, maryland, west virginia and nebraska primaries 2024: alsobrooks beats trone, gop incumbents survive, google unleashes ai in search, raising hopes for better results and fears about less web traffic.

Google has rolled out a retooled search engine that will frequently favor responses crafted by artificial intelligence over website links

MOUNTAIN VIEW, Calif. -- Google on Tuesday rolled out a retooled search engine that will frequently favor responses crafted by artificial intelligence over website links, a shift promising to quicken the quest for information while also potentially disrupting the flow of money-making internet traffic.

The makeover announced at Google's annual developers conference will begin this week in the U.S. when hundreds of millions of people will start to periodically see conversational summaries generated by the company's AI technology at the top of the search engine's results page.

The AI overviews are supposed to only crop up when Google's technology determines they will be the quickest and most effective way to satisfy a user's curiosity — a solution mostly likely to happen with complex subjects or when people are brainstorming, or planning. People will likely still see Google's traditional website links and ads for simple searches for things like a store recommendation or weather forecasts.

Google began testing AI overviews with a small subset of selected users a year ago, but the company is now making it one of the staples in its search results in the U.S. before introducing the feature in other parts of the world. By the end of the year, Google expects the recurring AI overviews to be part of its search results for about 1 billion people.

Besides infusing more AI into its dominant search engine, Google also used the packed conference held at a Mountain View, California, amphitheater near its headquarters to showcase advances in a technology that is reshaping business and society.

The next AI steps included more sophisticated analysis powered by Gemini — a technology unveiled five months ago — and smarter assistants, or “agents," including a still-nascent version dubbed “Astra" that will be able to understand, explain and remember things it is shown through a smartphone's camera lens. Google underscored its commitment to AI by bringing in Demis Hassabis, the executive who oversees the technology, to appear on stage at its marquee conference for the first time.

The injection of more AI into Google's search engine marks one of the most dramatic changes that the company has made in its foundation since its inception in the late 1990s. It's a move that opens the door for more growth and innovation but also threatens to trigger a sea change in web surfing habits.

“This bold and responsible approach is fundamental to delivering on our mission and making AI more helpful for everyone,” Google CEO Sundar Pichai told a group of reporters.

Well aware of how much attention is centered on the technology, Pichai ended a nearly two-hour succession of presentations by asking Google's Gemini model how many times AI had been mentioned. The count: 120, and then the tally edged up by one more when Pichai said, “AI,” yet again.

The increased AI emphasis will bring new risks to an internet ecosystem that depends heavily on digital advertising as its financial lifeblood.

Google stands to suffer if the AI overviews undercuts ads tied to its search engine — a business that reeled in $175 billion in revenue last year alone. And website publishers — ranging from major media outlets to entrepreneurs and startups that focus on more narrow subjects — will be hurt if the AI overviews are so informative that they result in fewer clicks on the website links that will still appear lower on the results page.

Based on habits that emerged during the past year's testing phase of Google's AI overviews, about 25% of the traffic could be negatively affected by the de-emphasis on website links, said Marc McCollum, chief innovation officer at Raptive, which helps about 5,000 website publishers make money from their content.

A decline in traffic of that magnitude could translate into billions of dollars in lost ad revenue, a devastating blow that would be delivered by a form of AI technology that culls information plucked from many of the websites that stand to lose revenue.

“The relationship between Google and publishers has been pretty symbiotic, but enter AI, and what has essentially happened is the Big Tech companies have taken this creative content and used it to train their AI models,” McCollum said. “We are now seeing that being used for their own commercial purposes in what is effectively a transfer of wealth from small, independent businesses to Big Tech."

But Google found the AI overviews resulted in people in conducting even more searches during the technology's testing “because they suddenly can ask questions that were too hard before,” said Liz Reid, who oversees the company's search operations, told The Associated Press during an interview. She declined to provide any specific numbers about link-clicking volume during the tests of AI overviews.

“In reality, people do want to click to the web, even when they have an AI overview,” Reid said. “They start with the AI overview and then they want to dig in deeper. We will continue to innovate on the AI overview and also on how do we send the most useful traffic to the web.”

The increasing use of AI technology to summarize information in chatbots such as Google's Gemini and OpenAI's ChatGPT during the past 18 months already has been raising legal questions about whether the companies behind the services are illegally pulling from copyrighted material to advance their services. It's an allegation at the heart of a high-profile lawsuit that The New York Times filed late last year against OpenAI and its biggest backer, Microsoft.

Google's AI overviews could provoke lawsuits too, especially if they siphon away traffic and ad sales from websites that believe the company is unfairly profiting from their content. But it's a risk that the company had to take as the technology advances and is used in rival services such as ChatGPT and upstart search engines such as Perplexity, said Jim Yu, executive chairman of BrightEdge, which helps websites rank higher in Google's search results.

“This is definitely the next chapter in search,” Yu said. “It’s almost like they are tuning three major variables at once: the search quality, the flow of traffic in the ecosystem and then the monetization of that traffic. There hasn’t been a moment in search that is bigger than this for a long time."

Outside of the amphitheater, several dozen protesters chained themselves to each other and blocked one of the entrances to the conference. Demonstrators targeted a $1.2 billion deal known as Project Nimbus that provides artificial intelligence technology to the Israeli government. They contend the system is being lethally deployed in the Gaza war — an allegation Google refutes. The demonstration didn’t seem to affect the conferences attendance or the enthusiasm of the crowd inside the venue.

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Web publishers brace for carnage as Google adds AI answers

The tech giant is rolling out AI-generated answers that displace links to human-written websites, threatening millions of creators

Kimber Matherne’s thriving food blog draws millions of visitors each month searching for last-minute dinner ideas.

But the mother of three says decisions made at Google, more than 2,000 miles from her home in the Florida panhandle, are threatening her business. About 40 percent of visits to her blog, Easy Family Recipes , come through the search engine, which has for more than two decades served as the clearinghouse of the internet, sending users to hundreds of millions of websites each day.

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As the tech giant gears up for Google I/O, its annual developer conference, this week, creators like Matherne are worried about the expanding reach of its new search tool that incorporates artificial intelligence. The product, dubbed “Search Generative Experience,” or SGE, directly answers queries with complex, multi-paragraph replies that push links to other websites further down the page, where they’re less likely to be seen.

The shift stands to shake the very foundations of the web.

The rollout threatens the survival of the millions of creators and publishers who rely on the service for traffic. Some experts argue the addition of AI will boost the tech giant’s already tight grip on the internet, ultimately ushering in a system where information is provided by just a handful of large companies.

“Their goal is to make it as easy as possible for people to find the information they want,” Matherne said. “But if you cut out the people who are the lifeblood of creating that information — that have the real human connection to it — then that’s a disservice to the world.”

Google calls its AI answers “overviews” but they often just paraphrase directly from websites. One search for how to fix a leaky toilet provided an AI answer with several tips, including tightening tank bolts. At the bottom of the answer, Google linked to The Spruce, a home improvement and gardening website owned by web publisher Dotdash Meredith, which also owns Investopedia and Travel + Leisure. Google’s AI tips lifted a phrase from The Spruce’s article word-for-word.

A spokesperson for Dotdash Meredith declined to comment.

The links Google provides are often half-covered, requiring a user to click to expand the box to see them all. It’s unclear which of the claims made by the AI come from which link.

Tech research firm Gartner predicts traffic to the web from search engines will fall 25 percent by 2026. Ross Hudgens, CEO of search engine optimization consultancy Siege Media, said he estimates at least a 10 to 20 percent hit, and more for some publishers. “Some people are going to just get bludgeoned,” he said.

Raptive, which provides digital media, audience and advertising services to about 5,000 websites, including Easy Family Recipes, estimates changes to search could result in about $2 billion in losses to creators — with some websites losing up to two-thirds of their traffic. Raptive arrived at these figures by analyzing thousands of keywords that feed into its network, and conducting a side-by-side comparison of traditional Google search and the pilot version of Google SGE.

Michael Sanchez, the co-founder and CEO of Raptive, says that the changes coming to Google could “deliver tremendous damage” to the internet as we know it. “What was already not a level playing field … could tip its way to where the open internet starts to become in danger of surviving for the long term,” he said.

When Google’s chief executive Sundar Pichai announced the broader rollout during an earnings call last month, he said the company is making the change in a “measured” way, while “also prioritizing traffic to websites and merchants.” Company executives have long argued that Google needs a healthy web to give people a reason to use its service, and doesn’t want to hurt publishers. A Google spokesperson declined to comment further.

“I think we got to see an incredible blossoming of the internet, we got to see something that was really open and freewheeling and wild and very exciting for the whole world,” said Selena Deckelmann, the chief product and technology officer for Wikimedia, the foundation that oversees Wikipedia.

“Now, we’re just in this moment where I think that the profits are driving people in a direction that I’m not sure makes a ton of sense,” Deckelmann said. “This is a moment to take stock of that and say, ‘What is the internet we actually want?’”

People who rely on the web to make a living are worried.

Jake Boly, a strength coach based in Austin, has spent three years building up his website of workout shoe reviews. But last year, his traffic from Google dropped 96 percent. Google still seems to find value in his work, citing his page on AI-generated answers about shoes. The problem is, people read Google’s summary and don’t visit his site anymore, Boly said.

“My content is good enough to scrape and summarize,” he said. “But it’s not good enough to show in your normal search results, which is how I make money and stay afloat.”

Google first said it would begin experimenting with generative AI in search last year, several months after OpenAI released ChatGPT. At the time, tech pundits speculated that AI chatbots could replace Google search as the place to find information. Satya Nadella, the CEO of Google’s biggest competitor, Microsoft, added an AI chatbot to his company’s search engine and in February 2023 goaded Google to “ come out and show that they can dance .”

The search giant started dancing. Though it had invented much of the AI technology enabling chatbots and had used it to power tools like Google Translate, it started putting generative AI tech into its other products. Google Docs, YouTube’s video-editing tools and the company’s voice assistant all got AI upgrades.

But search is Google’s most important product, accounting for about 57 percent of its $80 billion in revenue in the first quarter of this year. Over the years, search ads have been the cash cow Google needed to build its other businesses, like YouTube and cloud storage, and to stay competitive by buying up other companies .

Google has largely avoided AI answers for the moneymaking searches that host ads, said Andy Taylor, vice president of research at internet marketing firm Tinuiti.

When it does show an AI answer on “commercial” searches, it shows up below the row of advertisements. That could force websites to buy ads just to maintain their position at the top of search results.

Google has been testing the AI answers publicly for the past year, showing them to a small percentage of its billions of users as it tries to improve the technology.

Still, it routinely makes mistakes. A review by The Washington Post published in April found that Google’s AI answers were long-winded, sometimes misunderstood the question and made up fake answers.

The bar for success is high. While OpenAI’s ChatGPT is a novel product, consumers have spent years with Google and expect search results to be fast and accurate. The rush into generative AI might also run up against legal problems. The underlying tech behind OpenAI, Google, Meta and Microsoft’s AI was trained on millions of news articles, blog posts, e-books, recipes, social media comments and Wikipedia pages that were scraped from the internet without paying or asking permission of their original authors.

OpenAI and Microsoft have faced a string of lawsuits over alleged theft of copyrighted works .

“If journalists did that to each other, we’d call that plagiarism,” said Frank Pine, the executive editor of MediaNews Group, which publishes dozens of newspapers around the United States, including the Denver Post, San Jose Mercury News and the Boston Herald. Several of the company’s papers sued OpenAI and Microsoft in April, alleging the companies used its news articles to train their AI.

If news organizations let tech companies, including Google, use their content to make AI summaries without payment or permission, it would be “calamitous” for the journalism industry, Pine said. The change could have an even bigger effect on newspapers than the loss of their classifieds businesses in the mid-2000s or Meta’s more recent pivot away from promoting news to its users, he said.

The move to AI answers, and the centralization of the web into a few portals isn’t slowing down. OpenAI has signed deals with web publishers — including Dotdash Meredith — to show their content prominently in its chatbot.

Matherne, of Easy Family Recipes, says she’s bracing for the changes by investing in social media channels and email newsletters.

“The internet’s kind of a scary place right now,” Matherne said. “You don’t know what to expect.”

A previous version of this story said MediaNews Group sued OpenAI and Microsoft. In fact, it was several of the company's newspapers that sued the tech companies. This story has been corrected.

E. B. White is one of the most famous children’s book authors. But he should be better known for his essays.

I was well into adulthood before I realized the co-author of my battered copy of The Elements of Style was also the author of Stuart Little and Charlotte’s Web . That’s right, the White of the revered style manual that everyone knew as “Strunk and White” also wrote children’s books…as well as some of the best essays in the English language.

If you’re of a certain age, you might well remember E. B. White’s pointers in The Elements of Style :

Place yourself in the background; write in a way that comes naturally; work from a suitable design; write with nouns and verbs; do not overwrite; do not overstate; avoid the use of qualifiers; do not affect a breezy style; use orthodox spelling; do not explain too much; avoid fancy words; do not take shortcuts at the cost of clarity; prefer the standard to the offbeat; make sure the reader knows who is speaking; do not use dialect; revise and rewrite.

That’s some good advice, much better than the terrible counsel offered on Page 76: “Avoid the elaborate, the pretentious, the coy, and the cute.” Thanks, E. B., I do what I want. ☹️

Born in 1899 in Mount Vernon, N.Y., Elwyn Brooks White attended Cornell University, where he earned the nickname “Andy.” (Weird historical fact: If your last name was White, you were automatically an Andy at Cornell, in honor of the school’s co-founder, Andrew Dickson White. There is no connection to fellow Cornell alum Andy Bernard .) After graduation, White worked as a journalist and an advertising copywriter for several years. He published his first article in The New Yorker the year it was founded, 1925.

White became a staff writer at The New Yorker in 1927, but was an early enthusiast of the work-from-home movement, initially refusing to come to the office and eventually agreeing to come in only on Thursdays. In those days, he shared a small office (“a sort of elongated closet,” he called it) with James Thurber.

His famous officemate later recalled that White had an odd a brilliant habit: When visitors were announced, he would climb out the office window and scamper down the fire escape. “He has avoided the Man in the Reception Room as he has avoided the interviewer, the photographer, the microphone, the rostrum, the literary tea, and the Stork Club,” Thurber later remembered of the chronically shy author. “His life is his own.”

In 1929, White and Thurber co-authored their first book, Is Sex Necessary? Or, Why You Feel the Way You Do . (Don’t worry: It was comic essays.) That same year, White married Katharine Angell, The New Yorker’s fiction editor from its inaugural year until 1960. She was the mother of Roger Angell , the famed essayist and baseball writer who himself became a fiction editor at The New Yorker in the 1950s.

In 1938, White and Katharine moved permanently to a farm in Maine they had purchased five years before. If you’re wondering about the inspiration for 1952’s Charlotte’s Web , look no further than White’s 1948 essay for The Atlantic, “ Death of a Pig .” (He bought the pig with the intention of fattening it for slaughter; instead, he later nursed it through a fatal illness and buried it on the farm.)

Stuart Little had been published seven years before Charlotte’s Web . Along with 1970’s The Trumpet of the Swan , these books have made White one of the nation’s best-known children’s authors. I’m sure White didn’t mind, but by all rights, he should be better known for his essays. He authored over 20 collections of such classics as “Once More to the Lake,” “The Sea and The Wind That Blow,” “The Ring of Time,” “A Slight Sound at Evening” and “Farewell, My Lovely!” Endlessly anthologized, many are also taught in writing workshops to this day.

In 1949, White published Here Is New York , a short book developed from an essay about the pros and cons of living in New York City. In a 2012 essay for America , literary editor Raymond Schroth, S.J., noted White’s juxtaposition in Here Is New York of technological terrors like nuclear bombers (the Soviet Union detonated its first atomic bomb in 1949) with the simple beauties of nature:

Grand Central Terminal has become honky tonk, the great mansions are in decline, and there is generally more tension, irritability and great speed. The subtlest change is that the city is now destructible. A single flight of planes no bigger than a flock of geese could end this island fantasy, burn the towers and crumble the bridges. But the United Nations will make this the capital of the world. The perfect target may become the perfect “demonstration of nonviolence and racial brotherhood.” A block away in an interior garden was an old willow tree. This tree, symbol of the city, White said, must survive.

“It is a battered tree, long suffering and much climbed, held together by strands of wire but beloved of those who know it,” White wrote in Here Is New York . “In a way it symbolizes the city: life under difficulties, growth against odds, sap-rise in the midst of concrete, and the steady reaching for the sun. Whenever I look at it nowadays, and feel the cold shadow of the planes, I think: ‘This must be saved, this particular thing, this very tree.’”

The tree lasted for another six decades —two more than the Cold War, in fact—before finally being chopped down in 2009.

In a 1954 review of books by White and James Michener, America literary editor Harold C. Gardiner, S.J. , said White “has one of the most distinctive styles discernible on the American literary scene.” Since even the most cursory review of Father Gardiner’s many years of commentary shows he hated almost everything, it was quite a compliment. (Later in the review, he noted that “Mr. Michener, who has done better in his other books, comes a cropper here mainly because his style is wooden, sententious and dull.”)

In 1963, White received the Presidential Medal of Freedom for his writings. Fifteen years later, he was awarded a special Pulitzer Prize for “his letters, essays, and the full body of his work.” In 2005, the composer Nico Muhly debuted a song cycle based on The Elements of Style at the New York Public Library. Among its signature moments was a tenor offering more of White’s good advice, this time in song:

Do not use a hyphen between words that can be better written as one word .

White died in 1985 at his farm in Maine. His wife Katharine had died eight years earlier. His obituary in The New York Times quoted William Shawn, the legendary editor of The New Yorker:

His literary style was as pure as any in our language. It was singular, colloquial, clear, unforced, thoroughly American and utterly beautiful. Because of his quiet influence, several generations of this country's writers write better than they might have done. He never wrote a mean or careless sentence. He was impervious to literary, intellectual and political fashion. He was ageless, and his writing was timeless.

Our poetry selection for this week is “ Another Doubting Sonnet ,” by Renee Emerson. Readers can view all of America ’s published poems here .

Also, news from the Catholic Book Club: We are reading Norwegian novelist and 2023 Nobel Prize winner Jon Fosse’s multi-volume work Septology . Click here to buy the book, and click here to sign up for our Facebook discussion group .

In this space every week, America features reviews of and literary commentary on one particular writer or group of writers (both new and old; our archives span more than a century), as well as poetry and other offerings from America Media. We hope this will give us a chance to provide you with more in-depth coverage of our literary offerings. It also allows us to alert digital subscribers to some of our online content that doesn’t make it into our newsletters.

Other Catholic Book Club columns:

The spiritual depths of Toni Morrison

What’s all the fuss about Teilhard de Chardin?

Moira Walsh and the art of a brutal movie review

Who’s in hell? Hans Urs von Balthasar had thoughts.

Happy reading!

James T. Keane

James T. Keane is a senior editor at America.

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Book Review: Memoirist Lilly Dancyger’s penetrating essays explore the power of female friendships

This cover image released by Dial Press shows “First Love” by Lilly Dancyger. (Dial Press via AP)

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Who means more to you — your friends or your lovers? In a vivid, thoughtful and nuanced collection of essays, Lilly Dancyger explores the powerful role that female friendships played in her chaotic upbringing marked by her parents’ heroin use and her father’s untimely death when she was only 12.

“First Love: Essays on Friendship” begins with a beautiful paean to her cousin Sabina, who was raped and murdered at age 20 on her way home from a club. As little kids, their older relatives used to call them Snow White and Rose Red after the Grimm’s fairy tale, “two sisters who are not rivals or foils, but simply love each other.”

That simple, uncomplicated love would become the template for a series of subsequent relationships with girls and women that helped her survive her self-destructive adolescence and provided unconditional support as she scrambled to create a new identity as a “hypercompetent” writer, teacher and editor. “It’s true that I’ve never been satisfied with friendships that stay on the surface. That my friends are my family, my truest beloveds, each relationship a world of its own,” she writes in the title essay “First Love.”

The collection stands out not just for its elegant, unadorned writing but also for the way she effortlessly pivots between personal history and spot-on cultural criticism that both comments on and critiques the way that girls and women have been portrayed — and have portrayed themselves — in the media, including on online platforms like Tumblr and Instagram.

This cover image released by Norton shows "This Strange Eventful History" by Claire Messud. (Norton via AP)

For instance, she examines the 1994 Peter Jackson film, “Heavenly Creatures,” based on the true story of two teenage girls who bludgeoned to death one of their mothers. And in the essay “Sad Girls,” about the suicide of a close friend, she analyzes the allure of self-destructive figures like Sylvia Plath and Janis Joplin to a certain type of teen, including herself, who wallows in sadness and wants to make sure “the world knew we were in pain.”

In the last essay, “On Murder Memoirs,” Dancyger considers the runaway popularity of true crime stories as she tries to explain her decision not to attend the trial of the man charged with killing her cousin — even though she was trained as a journalist and wrote a well-regarded book about her late father that relied on investigative reporting. “When I finally sat down to write about Sabina, the story that came out was not about murder at all,” she says. “It was a love story.”

Readers can be thankful that it did.

AP book reviews: https://apnews.com/hub/book-reviews

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A Love Letter To LA, From A Brit Who Never Thought She’d Fit In

A light skinned woman with brown hair and glasses is wearing a white shirt and jeans; she's standing in the waves as water laps around her

The miracle of backyard oranges

Ditching the stereotype, collective marveling, l.a. lessons.

T hat first smell of the air — it is sweeter out here, I swear. The feel of sand in my toes. My first farmers market with coconut tortillas and jackfruit carnitas.

From the time we landed, I was hooked.

I’d grown up in London. I’d been happily living on the East Coast for 10 years. The L.A. I thought I knew was for other people, not me. But the minute we arrived it felt like I’d stumbled on paradise.

Gone baby, gone. It’s remained this way ever since. A decade in, I still look up as I cross the street and wonder — wait, who put those palm trees there? And I clutch myself with glee.

That first week is still vivid. Each morning I’d get up, pad outside in my bare feet and stand there, face turned up to the sun, marveling that such a life existed.

No wonder Californians seemed so damn happy and healthy all the time! The young me back in damp, cold London could only have dreamed of such things (and did, enviously watching Baywatch and 90210 ).

A close up of an orange tree, with bright oranges and green leaves

We’d moved into a house that had an orange tree in the yard — a miracle. In England, oranges strictly arrived in supermarkets, slightly sullen from their arduous journey from Florida.

Back home, they were reserved for unimaginative fruit salads or quartered for mid-game refreshment at cricket matches. Here, the lushness, the proliferation, the goddamn extravagance of the fruit — I mean, you could just reach out and have one for breakfast!

Which brings me to food. Such a variety! Yes, I’d lived in New York with its plethora of choices, but somehow here there was a glee about the diversity, a pride in all the different cultures rubbing up against each other.

Japanese and Korean and Ethiopian and Persian, as well as more tacos than you could possibly try in one lifetime. And the pushing of food frontiers, the willingness to blend, the “Hey, why not mix Mexican and Korean food?” When I first saw a Kogi food truck I stood in disbelief …and reverence.

A light skinned woman with wind-blown dark hair and glasses is standing on the beach in late afternoon light. She's is looking thoughtfully into the camera

Over the years I’ve learned to let go of my preconceptions. On the East Coast I grabbed my husband and said, “I can’t move to Los Angeles! All the women are so gorgeous! I’ll just never fit in. They’ve all had work done, and their teeth are so perfect!” (Actually this is true — I’m still embarrassed by my British teeth and somehow Angeleno teeth gleam whiter in the sunshine).

Then we moved to the Westside and suddenly I’m awash in yogis in leggings and no makeup, wafting through the farmers market holding a perfectly situated bunch of sunflowers, with little thought to fashion or dressing up.

How can you reduce 10 million people to a stereotype? You can’t.

In fact dressing up seemed to consist of stepping out of Birkenstocks and putting on some Uggs. (My favorite look remains a fleece and flip flops. What would be an unimaginable combo in, say, New York or London just seems to make perfect sense here).

When I did finally make it to Beverly Hills, I found the L.A. of my imagination. Walking behind women in Chanel suits, men in cashmere sweaters and dogs in sequined collars and realizing … aha ... It’s all about the neighborhoods. There are so many. And each is different.

Downtown with its lofts and the Eastside with its hipster enclaves and Pasadena pressed up against the mountains and up through the 405 to a vast landscape of valley-ness laid out below, and out east to the desert … what an array of different experiences. I had no idea. How can you reduce 10 million people to a stereotype? You can’t.

There are some ways, though, that Angelenos who grew up here do betray themselves. Early on I was in Starbucks when the barista paused mid-pour. “Wow,” he said, staring through the big glass windows to the street. “Is that what I think it is?” Customers around me right and left turned to look, and each, too, became awestruck at the sight. What was it?

Rain was falling from the sky.

(As a child of London, I spent so much time in the rain that my shoes constantly squelched and my umbrella became surgically attached to my hand.)

Still, to be fair, my family had arrived during a period of drought. I, too, had grown unfamiliar with the appearance of rain. But even now, when we’ve had plenty of rain-filled winters, it seems to catch people off guard. I’ve become so assimilated that one day I actually thought, “Wait, what is that water falling from the sky?” and looked around to see if any sprinklers had gone rogue.

What else have I absorbed? That a 6 p.m. dinner reservation is perfectly acceptable. That going to sleep at 10 p.m. on New Year’s Eve is fine. That it’s not a big deal to stay inside for three days straight because hey, the sun is going to come out tomorrow anyway.

A wide shot of snowy mountains in the background, with different colors of vegetation in golds and greens in the foreground

That there are seasons here, and that during fall, the colors of the changing leaves on the trees can be as beautiful as Vermont, and that during winter it can feel damn cold because homes have no insulation.

That people really do surf before work, sun-silhouetted palm trees will make an appearance most nights, the impossibly good-looking waiter is likely an actor and that if you have to go somewhere five blocks away, driving is totally OK.

That there will always be a food truck wherever you go, there are geckos hanging out in the sun outside your house, and yes, the produce really does taste much better here — especially strawberries, even though there are two painful weeks each year when they’re just not available at farmers markets.

That there will always be someone grilling at the park, that skateboards are a legit form of transportation, and vegan soul food is not an oxymoron. And ultimately, that the sun makes you happy, the mountains are often snow-capped, and the wide horizon of the Pacific gives you room to dream.

A young Latino man with glasses in Mexico City in front of the Angel de Independencia

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GOOGLE: a reflection of culture, leader, and management

Introduction

Company overview

Predominant culture at Google

Tolerate with mistakes and help staff correct

Exponential thought

Build a stimulating work environment

Leadership influences on the culture at Google

Company growth and its impact

1998–2001: Focus on search

2001–2007: Interface card

2007–2012: Navigation bar, Google menu, Google now

2013–2014: Simplified interface

2014–2017: Chrome development and facing challenges

Research question and methodology

The Harvard study

Formal organizational training system to create a different culture: Ethical culture

How culture influences behavior

The role of the “flow” and building capacity for innovation

Acknowledgements

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