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Fast Food Restaurant Business Plan

Planning on starting a fast food restaurant? It can be an excellent way to create a niche business, serve a diverse customer base, and make a great career in the food service industry, but you need detailed planning for it.

That’s where you need a business plan; it will not only help you secure funding but will also provide a roadmap for seamless business operations.

Need help writing a business plan for your fast food restaurant business? You’re at the right place. Our fast food restaurant business plan template will help you get started.

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• Fill in the blanks – Outline
• Financial Tables

How To Write A Fast Food Restaurant Business Plan?

Writing a fast food restaurant business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the whole business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products and services:.

• For instance, your products and services may include menu items, combo meals, takeout and delivery services, combo meals, and catering services.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your restaurant. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

• Vegetarian fast food restaurants
• Pizza chains
• Mexican fast food restaurants
• Asian fast food restaurants
• Sandwich shops
• Fried seafood restaurants

Describe the legal structure of your fast food restaurant, whether it is a sole proprietorship, LLC, partnership, or others.

Mission Statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, young adults, millennials, and busy professionals can be an ideal target market for a fast food restaurant.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, there is an increasing demand for healthier food options; explain how you plan to cater to this growing market.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your fast food business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Fast Food Menu:

Beverages and desserts:.

• For instance, dramatic style involves using longer & thicker lashes for a glamorous look.

Food Preparation and Safety Measures:

This section should explain your food preparation process, cooking methods, and how your business aligns with food safety regulations.

Special Services:

In short, this section of your fast food restaurant plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

• For example, fresh and quality ingredients, unique menu items, sustainability, and ethical practices could be some of the great USPs for a fast-food restaurant.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your fast food restaurant business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your fast food restaurant, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your fast food restaurant’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

• It should include key executives, master chefs, senior management, and other department managers (e.g. operations manager.) involved in the fast food restaurant operations, including their education, professional background, and any relevant experience in the food industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your fast food restaurant, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the restaurant industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your fast food restaurant business plan should only include relevant and important information supporting your plan’s main content.

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This sample fast food restaurant business plan will provide an idea for writing a successful fast food restaurant plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our fast food restaurant business plan pdf .

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Frequently asked questions, why do you need a fast food restaurant business plan.

A business plan is an essential tool for anyone looking to start or run a successful fast food restaurant business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your fast food restaurant.

How to get funding for your fast food restaurant business?

There are several ways to get funding for your fast food restaurant business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your fast food restaurant business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your fast food restaurant business plan and outline your vision as you have in your mind.

What is the easiest way to write your fast food restaurant business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any fast food restaurant business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our   business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to write a business plan for a fast food restaurant?

Writing a business plan for a fast food restaurant can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a fast food restaurant business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a fast food restaurant?

What information is needed to create a business plan for a fast food restaurant.

• What goes in the financial forecast for a fast food restaurant?
• What goes in the written part of a fast food restaurant business plan?
• What tool can I use to write my fast food restaurant business plan?

Being clear on the scope and goals of the document will make it easier to understand its structure and content. So before diving into the actual content of the plan, let's have a quick look at the main reasons why you would want to write a fast food restaurant business plan in the first place.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's dangerous at best. That's why writing a business plan for a fast food restaurant is essential to create successful and sustainable businesses.

To write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your fast food restaurant to be, you'll have to identify:

• what resources (human, equipment, and capital) are needed to get there,
• at what pace the business needs to progress to get there in time,
• and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

To anticipate future cash flows

Regularly comparing your actual financial performance to the projections in the financial forecast of your fast food restaurant's business plan gives you the ability to monitor your business's financial health and make necessary adjustments as needed.

This practice allows you to detect potential financial issues, such as unexpected cash shortfalls before they escalate into major problems. Giving you time to find additional financing or put in place corrective measures.

Additionally, it helps you identify growth opportunities, like excess cash flow that could be allocated to launch new products and services or expand into new markets.

Staying on track with these regular comparisons enables you to make well-informed decisions about the amount of financing your business might require, or the excess cash flow you can expect to generate from your main business activities.

To secure financing

Crafting a comprehensive business plan for your fast food restaurant, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your fast food restaurant has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your fast food restaurant, let's delve into the necessary information needed to craft an effective plan.

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The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

Writing a fast food restaurant business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a fast food restaurant

Carrying out market research before writing a business plan for a fast food restaurant is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

You may find that customers prefer meals with fresh, locally-sourced ingredients. They could also be attracted to meals that are customized with different toppings and sauces.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your fast food restaurant.

Developing the sales and marketing plan for a fast food restaurant

As you embark on creating your fast food restaurant business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a fast food restaurant

Whether you are at the beginning stages of your fast food restaurant or expanding its horizons, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is vital to ensure your business's success.

To achieve this, both the recruitment and investment plans must align coherently with the projected timing and level of growth in your forecast. It is essential to secure appropriate funding for these plans.

Staffing costs for a fast food restaurant might include wages for employees, the cost of workers' compensation insurance, and any other benefits the restaurant offers. Equipment costs might include the purchase and maintenance of kitchen equipment such as fryers, grills, ovens, and refrigerators, as well as the cost of smallwares such as pots, pans, and utensils.

To create a financial forecast that accurately represents your business's outlook, remember to factor in other day-to-day operating expenses.

Now that you have all the necessary information, it's time to dive in and start creating your business plan and developing the financial forecast for your fast food restaurant.

What goes into your fast food restaurant's financial forecast?

The financial forecast of your fast food restaurant's business plan will enable you to assess the growth, profitability, funding requirements, and cash generation potential of your business in the coming years.

The four key outputs of a financial forecast for a fast food restaurant are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a fast food restaurant shows how much revenue and profits your business is expected to generate in the future.

Ideally, your fast food restaurant's P&L statement should show:

• Healthy growth - above inflation level
• Improving or stable profit margins
• Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established fast food restaurant. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your fast food restaurant

The balance sheet for a fast food restaurant is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

• Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
• Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your fast food restaurant's liquidity and solvency:

• Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
• Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your fast food restaurant's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The cash flow forecast

As we've seen earlier in this guide, monitoring future cash flows is the key to success and the only way of ensuring that your fast food restaurant has enough cash to operate.

As you can expect showing future cash flows is the main role of the cash flow forecast in your fast food restaurant business plan.

It is best practice to organise the cash flow statement by nature in order to show the cash impact of the following areas:

• Cash flow generated from operations: the operating cash flow shows how much cash is generated or consumed by the business's commercial activities
• Cash flow from investing activities: the investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.) either to maintain the business's equipment or to expand its capabilities
• Cash flow from financing activities: the financing cash flow shows how much cash is raised or distributed to financiers

Looking at the cash flow forecast helps you to make sure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

Your fast food restaurant business plan will normally include both yearly and monthly cash flow forecasts so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your fast food restaurant as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

Having this table helps show what costs are involved in setting up your fast food restaurant, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your fast food restaurant business plan, let's shift our focus to the written part of the plan.

The written part of a fast food restaurant business plan

The written part of a fast food restaurant business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of a fast food restaurant business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

The executive summary, the first section of your fast food restaurant's business plan, serves as an inviting snapshot of your entire plan, leaving readers eager to know more about your business.

To compose an effective executive summary, start with a concise introduction of your business, covering its name, concept, location, history, and unique aspects. Share insights about the services or products you intend to offer and your target customer base.

Subsequently, provide an overview of your fast food restaurant's addressable market, highlighting current trends and potential growth opportunities.

Then, present a summary of critical financial figures, such as projected revenues, profits, and cash flows.

You should then include a summary of your key financial figures such as projected revenues, profits, and cash flows.

Lastly, address any funding needs in the "ask" section of your executive summary.

2. The presentation of the company

As you build your fast food restaurant business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your fast food restaurant, you may find it beneficial to focus on the potential customer base that could be drawn in. You could emphasize the area's population, noting that it could be a great place for your restaurant to thrive due to the high amount of people that could visit. Additionally, it may be wise to point out possible advantages such as nearby retail locations, public transportation, and other amenities that could make the restaurant more attractive to customers. Lastly, you could discuss the potential for increased foot traffic due to the location's proximity to popular attractions, such as stadiums, museums, or parks. All of these factors could make the potential financier more interested in the restaurant's location.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your business plan should include a detailed description of the offerings that your company provides to its customers. 

For example, your fast food restaurant might offer hamburgers, chicken nuggets, and salads to its customers. These items are common, quick to prepare, and appeal to a wide range of tastes. Additionally, your restaurant might offer a variety of sides such as french fries, onion rings, and coleslaw, as well as desserts like ice cream and milkshakes. To meet the needs of customers on the go, you could also provide online ordering and delivery services.

When drafting this section, you should be precise about the categories of products or services you sell, the types of customers you are targeting and how customers can buy them.

4. The market analysis

When you present your market analysis in your fast food restaurant business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your fast food restaurant, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your fast food restaurant aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include busy professionals in their late 20s to mid 40s. These people are looking for convenience, so they would be drawn to the quick service and affordability of a fast food restaurant. They might be looking for healthier options as well, so you could focus on providing them with a variety of lower-calorie and plant-based meals.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your fast food restaurant.

5. The strategy section

When crafting the strategy section of your business plan for your fast food restaurant, it's important to cover several key aspects, including your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, clearly explain what sets your company apart from competitors. This is particularly critical if you're a startup, as you'll be trying to establish your presence in the marketplace among entrenched players.

The pricing strategy subsection should demonstrate how you aim to maintain profitability while offering competitive prices to your customers.

For the sales & marketing plan, outline how you plan to reach and acquire new customers, as well as retain existing ones through loyalty programs or special offers.

In the milestones subsection, detail what your company has achieved thus far and outline your primary objectives for the coming years by including specific dates for expected progress. This ensures everyone involved has clear expectations.

Lastly, in the risks and mitigants subsection, list the main risks that could potentially impact the execution of your plan. Explain the measures you've taken to minimize these risks. This is vital for investors or lenders to feel confident in supporting your venture - try to proactively address any objection they might have.

Your fast food restaurant may face the risk of food contamination. This could occur if food is not stored, prepared, or served properly. Also, there might be potential legal risks if employees do not comply with local labor laws and regulations. This could lead to costly fines or other legal repercussions.

6. The operations section

The operations of your fast food restaurant must be presented in detail in your business plan.

Begin by addressing your staff, specifying the main roles and your recruitment plan to support the anticipated growth. Outline the qualifications and experience needed for each role and discuss your recruitment strategies, which may involve using job boards, referrals, or headhunters.

Next, clearly state your fast food restaurant's operating hours, allowing the reader to gauge the adequacy of your staffing levels. Additionally, mention any considerations for varying opening times during peak seasons and your approach to handling customer queries outside regular operating hours.

The key assets and intellectual property (IP) required to run your business should also be highlighted. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, ensure they are well-documented in this section.

You may have key assets such as unique recipes and proprietary food preparation methods. These could be a valuable source of intellectual property and give your restaurant an edge over the competition. You might also have a unique brand identity and logo that could be used to distinguish your restaurant from others in the industry.

Finally, provide a comprehensive list of suppliers you intend to collaborate with, along with a breakdown of their services and main commercial terms, such as price, payment terms, break clauses and contract duration. Investors often seek insight into the reasons behind your supplier choices, which may include a preference for higher-quality products or established relationships from past ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a fast food restaurant business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my fast food restaurant's business plan?

In this section, we will be reviewing the two main solutions for creating a fast food restaurant business plan:

• Using specialized online business plan software,
• Outsourcing the plan to the business plan writer.

Using an online business plan software for your fast food restaurant's business plan

Using online business planning software is the most efficient and modern way to create a fast food restaurant business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your fast food restaurant's business plan

Outsourcing your fast food restaurant business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the fast food restaurant business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your fast food restaurant's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write a fast food restaurant business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my fast food restaurant business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating a fast food restaurant business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
• A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
• A business plan has 2 main parts: a financial forecast outlining the funding requirements of your fast food restaurant and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your fast food restaurant business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

• How to write a business plan to secure a bank loan?
• How to write a business plan to find a cofounder
• One-page business plan
• What is market analysis in business plan?
• Key steps to write a business plan?
• Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing a fast food restaurant? Share this article with them!

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Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Fast Food Restaurant Business Plan PDF Example

• February 28, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful fast food restaurant. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your fast food restaurant’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a fast food restaurant business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food and beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your fast food restaurant concept into reality. Let’s dive in!

Our fast food restaurant business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the restaurant’s operations, marketing strategy , market environment, competitors, management team, and financial forecasts.

• Executive Summary : Offers a snapshot of your fast food restaurant’s business idea, market study, team, and money plan.
• Restaurant & Location: Talks about the restaurant’s look, features, and why the spot is good for customers.
• Menu & Pricing: Shows what food your place serves and how much it costs.
• Key Stats: Tells about how big the market is, how it’s growing, and important numbers for fast food.
• Key Trends: Points out new changes in fast food, like healthier options or tech for ordering.
• Key Competitors : Look at the main other fast food places and how your restaurant is different.
• SWOT: Lists your restaurant’s strengths, weaknesses, chances, and risks.
• Marketing Plan : Plans for how to get and keep customers.
• Timeline : Important steps and goals from starting to the first year.
• Management: Gives information on who runs the restaurant and their jobs.
• Financial Plan: Shows how your restaurant might do money-wise over 5 years, including sales, profit, and costs.

Fast Food Restaurant Business Plan

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Executive Summary

The Executive Summary introduces the business plan for your fast food restaurant , providing a concise overview of your establishment and its offerings. It should highlight your market positioning, the variety of fast food items and services you provide, its location, size, and a summary of daily operations.

This section should also delve into how your fast food restaurant will fit into the local market, including the number of direct competitors in the vicinity, identifying who they are, along with your restaurant’s unique selling points that set it apart from these competitors.

Moreover, it should include information about the management and co-founding team, outlining their roles and contributions to the restaurant’s success. Additionally, a synopsis of your financial projections, including revenue and profits for the next five years, should be included here to give a clear overview of your restaurant’s financial strategy.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

For a Fast Food Restaurant, the Business Overview section can be effectively divided into 2 main categories:

Restaurant & Location

Provide a detailed description of the restaurant’s physical environment, focusing on its design, ambiance, and welcoming atmosphere that appeals to customers. Mention the restaurant’s location, emphasizing its accessibility and convenience for customers, such as proximity to busy shopping areas or availability of parking. Explain why this location is particularly beneficial in attracting your target customer base.

Menu & Pricing

Describe the variety of fast food items and beverages offered, ranging from classic favorites to unique specialties that differentiate your restaurant from competitors. Detail your pricing strategy , ensuring it aligns with the quality of food served and appeals to the market segment you are targeting. Highlight any special deals, combo offers, or loyalty programs that add value for customers, promoting frequent visits and customer loyalty.

Make sure to cover here _ Restaurant & Location _ Menu & Pricing

Market Overview

Industry size & growth.

In the Market Overview of your fast food restaurant business plan, start by looking at how big the fast food industry is and how much it could grow. This helps you see how much room there is in the market and where you might grow.

Key Market Trends

Talk about what’s new in the fast food world, like how people want different and healthy options, meals they can get quickly, and new kinds of food. Mention how people are looking for good food that fits their busy lives and how they like to try new flavors from different places.

Key Competitors

Look at who else is selling fast food, from big chains to local places. Talk about what makes your restaurant stand out, like special menu items, great prices, or a fun place to eat. This part helps show why people would choose your restaurant and how you fit into the busy fast food world.

Make sure to cover here _ Industry size & growth _ Key market trends _ Key competitors

Dive deeper into Key competitors

First, do a SWOT analysis for your fast food restaurant . Talk about Strengths (like a great menu and quick service), Weaknesses (like lots of competition or high costs), Opportunities (like more people wanting fast, tasty food), and Threats (like changes in what people want to eat or less money to spend on eating out).

Marketing Plan

Next, make a marketing plan that shows how you’ll get and keep customers. You can use ads, special deals, fun posts on social media, and events in the community.

Lastly, make a clear timeline with important steps for starting your restaurant, getting the word out, getting more customers, and growing your business. This helps you stay on track and focused.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the fast food restaurant’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the fast food restaurant towards its financial and operational goals.

For your fast food restaurant business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your fast food restaurant’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your fast food restaurant business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Privacy Overview

Fast Food Business Plan Template & Guidebook

Starting a fast food business can be one of the most lucrative endeavors for entrepreneurs. With the right planning and guidance, any aspiring restauranteur can build a successful eatery and create a long-lasting enterprise. The #1 Fast Food Business Plan Template & Guidebook provides invaluable insight into setting up a business, organizing finances, marketing effectively, and achieving success in the fast food industry. Unlock the secrets of this dynamic market with this essential guide!

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Fast Food Business [11 Steps]
• 10+ Best & Profitable Fast Food Business Ideas [2023]
• List of the Best Marketing Ideas For Your Fast Food Business:

How to Write a Fast Food Business Plan in 7 Steps:

1. describe the purpose of your fast food business..

The first step to writing your business plan is to describe the purpose of your fast food business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a fast food business:

Our mission at [Business Name] is to provide delicious and convenient fast food items to our customers in an atmosphere of friendliness and speed, while ensuring that employees are treated with respect and dignity.

2. Products & Services Offered by Your Fast Food Business.

The next step is to outline your products and services for your fast food business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your fast food business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your fast food business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your fast food business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

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4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a fast food business?

In order to run a Fast Food business, you will need the following equipment, supplies, and permits:

• Commercial kitchen equipment such as ovens, fryers, grills, etc.
• Food ingredients such as meat, vegetables, and other food products
• Restaurant furniture such as tables, chairs, counters etc.
• Cleaning supplies such as dishwashing detergent and scrub brushes
• Food storage containers
• A serving line or counter to serve customers
• A POS system or cash register
• Permits from applicable federal, state and local governments (such as tax licenses and health permits)

5. Management & Organization of Your Fast Food Business.

The second part of your fast food business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your fast food business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Fast Food Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a fast food business varies based on many different variables, but below are a few different types of startup costs for a fast food business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your fast food business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your fast food business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your fast food business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Fast Food Business Plans:

Why do you need a business plan for a fast food business.

A business plan is an essential tool for starting and running a successful fast food business. It outlines all the important aspects of the business such as the goals, market analysis, financial projections and budgeting, marketing strategies, key personnel and operations. Having a detailed business plan shows potential investors that you have done your research, thought through all the necessary details, and are serious and organized about starting your fast food business. Additionally, it helps you better understand your customer base and how to satisfy their needs.

Who should you ask for help with your fast food business plan?

You should consult a professional business planner or a qualified business consultant for assistance with developing a business plan for your fast food business. Additionally, you may benefit from seeking out the advice and guidance of a local Small Business Administration (SBA) member or other local services that offer assistance to small businesses.

Can you write a fast food business plan yourself?

Yes, you can write your own fast food business plan. The process is relatively straightforward, but can be time consuming. A basic fast food business plan typically includes the following sections: Executive Summary, Company Overview, Market Analysis, Competitive Analysis, Product/Service Offering, Marketing Plan, Operations Plan, Financial Plan and Appendices. Each section should include information about your company's mission and goals, target market and industry trends, strategies for success and potential risks. You should also consider including projections for future growth of your business and how you might address any potential challenges.

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From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Growthink's Ultimate Business Plan Template

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Fast Food Business Plan Template

The world’s #1 fast food business plan template — it’s the quickest and easiest way to create a winning fast food business plan, period.

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It Took Us 17 Years to Create the Ultimate Fast Food Business Plan Template for You

Hi, I’m Dave Lavinsky, the co-founder and President of Growthink.

I’m honored and flattered to have been recognized as the world’s foremost business planning expert by BusinessWeek, Forbes and others.

Seventeen years ago we started writing business plans for entrepreneurs, executives and business owners like you.

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Using this vast experience, we have created and constantly refined Growthink’s Ultimate Fast Food Business Plan Template to be the hands-down quickest and easiest way to create a professional Fast Food business plan that allows you to raise capital and build a strategically sound business.

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Simply type in some numbers, like your salary and expected growth, and our template automatically calculates your complete 5-year financial projections.

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Turn Your Ideas to Reality

If you don’t have an action plan for executing on your ideas, they’ll never materialize.

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This section takes you through our proven and proprietary process for creating an Operations Plan that will transform your ideas into reality.

Improve Your Strategy

Growthink’s Ultimate Fast Food Business Plan Template helps you build a strategically sound business.

It guides you through key questions about your company, marketing and operations strategies, and gives you tons of ideas for improvement.

For example, in the Marketing Plan section, you’ll see several of the best marketing tactics to get new customers.

Expert Answers

Our Ultimate Fast Food Business Plan Template “Members Area” gives answers to all your questions, plus access to our amazing customer support team.

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Frequently Asked Questions

Below are answers to your most frequently asked questions:.

Immediately upon purchasing Growthink’s Ultimate Fast Food Business Plan Template, you will be taken to our Member’s Area where you can instantly download our template and begin working on your business plan.

If for any reason you are not delighted with our product, simply contact our friendly support desk and you’ll be issued a full refund. You have an entire year to request a refund if desired.

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Yes, Growthink’s Ultimate Fast Food Business Plan Template works flawlessly on both PCs and Macs.

Growthink’s Ultimate Fast Food Business Plan Template is designed for both established Fast Food restaurants and startups.

Yes , you can! Anyone can easily follow our basic instructions and create a great business plan quickly and easily. Plus, my expert team is available to help you if you have any questions.

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Fast Food Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Fast Food Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Industry Analysis

The Fast Food Restaurants industry will continue to be one of the strongest U.S. industries, reaching $320 billion in the next five years.

The industry’s ability to provide convenient food at a low price will likely remain popular as consumers continue to seek affordable and convenient food options.

Fast food restaurants will benefit from a strong U.S. economy. The national unemployment rate is expected to decline while consumer sentiment is anticipated to strengthen. These trends are expected to bolster demand for the industry. Furthermore, consumer spending is estimated to increase at an annualized rate of 3.8%.

Additionally, fast food restaurants are expected to continue to expand menu options to cater to changing consumer preferences. Product innovation will likely play a large part in revenue growth moving forward.

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Fast Food Service Business Plan

Start your own fast food service business plan

QuickBite Express

Value proposition.

QuickBite Express offers delicious, high-quality fast food options with a focus on speed, convenience, and affordability. Our diverse menu caters to various tastes and dietary preferences, ensuring a satisfying experience for all customers.

The Problem

Many fast food chains compromise on quality, taste, and healthiness, leading to a poor dining experience for customers who desire quick and convenient meal options.

The Solution

QuickBite Express addresses these challenges by providing a fast food experience that combines quality, taste, and health-conscious options. Our menu features fresh ingredients, diverse flavors, and a selection of vegetarian and vegan choices.

Target Market

Our target market includes busy individuals and families seeking quick, delicious, and affordable meal options. We cater to a wide range of tastes and dietary preferences, making our services appealing to a broad audience.

Competitors and Differentiation

Key competitors include other fast food chains and local quick-service restaurants. QuickBite Express differentiates itself through:

• A diverse menu with a focus on quality and taste
• Health-conscious options, including vegetarian and vegan choices
• A commitment to exceptional customer service

Our team is passionate about providing customers with an exceptional fast food experience that doesn’t compromise on quality or taste. We are committed to maintaining high standards in food preparation, presentation, and service, ensuring customer satisfaction at every level.

Funding Needs

We are seeking an initial investment of $500,000 to secure a prime location, purchase equipment, and cover initial marketing expenses. This investment will enable us to establish a strong brand presence and attract a loyal customer base.

Sales Channels

Our primary sales channels are our physical restaurant location and online ordering through our website and mobile app. In the future, we will consider partnering with food delivery services to expand our reach.

Marketing Activities

To attract customers and build brand awareness, we will:

• Utilize local advertising channels, including billboards, radio, and print media.
• Offer grand opening promotions and discounts.
• Leverage social media platforms to showcase our menu and engage with the community.
• Establish partnerships with local businesses for cross-promotions and referrals.

Financial Projections

• Year 1: $750,000
• Year 2: $1,000,000
• Year 3: $1,300,000

Expenses/Costs

• Year 1: $600,000 (includes rent, utilities, food costs, equipment maintenance, and marketing)
• Year 2: $700,000
• Year 3: $800,000
• Year 1: $150,000
• Year 2: $300,000
• Year 3: $500,000
• Secure initial investment and establish business structure.
• Identify and secure a prime location for the restaurant.
• Successfully launch the business and attract a loyal customer base.
• Continuously refine and expand the menu to cater to customer preferences.
• Explore partnership opportunities with food delivery services.

Key Team and Roles

• Owner/Operator: Oversees the day-to-day operations, manages finances, and leads marketing efforts.
• Restaurant Manager: Supervises staff, ensures quality control, and maintains equipment.
• Chef: Develops and refines the menu, manages food preparation, and ensures food safety standards.
• Customer Service Representatives: Provide exceptional customer service and process orders.

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Burger King Announces $300 Million Investment to Redesign 1,100 U.S. Restaurants

B urger King, the big fast-food chain famous for its Whoppers, is making big changes to its stores in the U.S. They’re spending $300 million to renovate about 1,100 of their locations. This is part of a bigger plan by their parent company, Restaurant Brands International, to update Burger King and make it more competitive.

This investment plan was announced recently and adds to the total amount of money Restaurant Brands International has spent on improving Burger King in the U.S. It’s now up to $2.2 billion.

Tom Curtis, the President of Burger King in the U.S., said it’s been a while since the company invested so much back into the business alongside franchisees.

This big investment follows some other important moves. Last January, they bought Carrols Restaurant Group, which is Burger King’s biggest franchisee in the U.S., for $1 billion. This purchase will help speed up the remodeling, with another $500 million set aside for updating 600 of Carrol’s locations.

Burger King has a new plan to make their stores better, called the “Sizzle” design. It’s all about giving customers a great experience. They’re adding things like drive-thru pickups for orders made on your phone and self-order kiosks to make things faster and easier. They hope this will not only bring in more customers but also make them spend more when they visit.

The “Sizzle” design is already working well. About 100 stores with this new design have seen a big increase in sales after the renovations. This success is making other franchisees interested in joining the remodeling.

But it’s not all smooth sailing. The remodeling is expensive, and sometimes stores have to close while the work is being done. To help with this, Burger King is offering cash bonuses and discounts to franchisees who complete the renovations.

Tom Curtis is traveling around the U.S. to convince franchisees about the benefits of this big remodeling plan. Starting this project when the economy is uncertain, especially with high-interest rates, shows how much risk Restaurant Brands is willing to take to stay ahead in the fast-food market.

Even though Restaurant Brands didn’t see a big jump in their stock prices after announcing this plan, their quarterly revenue was better than expected by Wall Street. Burger King’s sales at stores that have been open for a while are slowly growing, but it’s still not clear how much the remodeling will help.

By 2028, Burger King wants most of its 7,000 U.S. stores to have this new design. This is a big goal for the future.

This big investment by Burger King shows how serious they are about keeping up with the competition. As fast food becomes more about technology and serving customers well, Burger King’s plan now could shape its future in the industry.

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Hours updated 1 month ago

Location & Hours

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5770 Harrison Ave

Cincinnati, OH 45248

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We're a meal prep company AND a fast-casual dine-in/carryout restaurant located on the westside of Cincinnati. We offer macro-balanced, pre-made meals that are 500 calories or less. We don't use butter, oil, or grease. We use our own seasonings and sauces that are full of flavor. There are four different ways you can get healthy food from us: • Café Menu (dine-in/carryout) • Catering • Grab ‘N’ Go Frozen Meals - made fresh weekly • Weekly Meal Plan Meals - made fresh and kept refrigerated …

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The Protesters and the President

Over the past week, thousands of students protesting the war in gaza have been arrested..

This transcript was created using speech recognition software. While it has been reviewed by human transcribers, it may contain errors. Please review the episode audio before quoting from this transcript and email [email protected] with any questions.

From “New York Times,” I’m Michael Barbaro. This is “The Daily.”

Free, free, Palestine!

Free, free Palestine!

Free, free, free Palestine!

Over the past week, what had begun as a smattering of pro-Palestinian protests on America’s college campuses exploded into a nationwide movement —

United, we’ll never be defeated!

— as students at dozens of universities held demonstrations, set up encampments, and at times seized academic buildings.

[PROTESTERS CLAMORING]:

response, administrators at many of those colleges decided to crack down —

Do not throw things at our officers. We will use chemical munitions that include gas.

— calling in local police to carry out mass detentions and arrests. From Arizona State —

In the name of the state of Arizona, I declare this gathering to be a violation of —

— to the University of Georgia —

— to City College of New York.

[PROTESTERS CHANTING, “BACK OFF”]:

As of Thursday, police had arrested 2,000 students on more than 40 campuses. A situation so startling that President Biden could no longer ignore it.

Look, it’s basically a matter of fairness. It’s a matter of what’s right. There’s the right to protest, but not the right to cause chaos.

Today, my colleagues Jonathan Wolfe and Peter Baker on a history-making week. It’s Friday, May 3.

Jonathan, as this tumultuous week on college campuses comes to an end, it feels like the most extraordinary scenes played out on the campus of the University of California Los Angeles, where you have been reporting. What is the story of how that protest started and ultimately became so explosive?

So late last week, pro-Palestinian protesters set up an encampment at the University of California, Los Angeles.

From the river to the sea!

Palestine will be free!

Palestine —

It was right in front of Royce Hall, which I don’t know if you are familiar with UCLA, but it’s a very famous, red brick building. It’s on all the brochures. And there was two things that stood out about this encampment. And the first thing was that they barricaded the encampment.

The encampment, complete with tents and barricades, has been set up in the middle of the Westwood campus. The protesters demand —

They have metal grates. They had wooden pallets. And they separated themselves from the campus.

This is kind of interesting. There are controlling access, as we’ve been talking about. They are trying to control who is allowed in, who is allowed out.

They sort of policed the area. So they only would let people that were part of their community, they said, inside.

I’m a UCLA student. I deserve to go here. We paid tuition. This is our school. And they’re not letting me walk in. Why can’t I go? Will you let me go in?

We’re not engaging with that.

Then you can move. Will you move?

And the second thing that stood out about this camp was that it immediately attracted pro-Israel counterprotesters.

And what did the leadership of UCLA say about all of this, the encampment and these counterprotesters?

So the University of California’s approach was pretty unique. They had a really hands-off approach. And they allowed the pro-Palestinian protesters to set up an encampment. They allowed the counterprotesters to happen. I mean, this is a public university, so anyone who wants to can just enter the campus.

So when do things start to escalate?

So there were definitely fights and scuffles through the weekend. But a turning point was really Sunday —

[SINGING IN HEBREW]:

— when this group called the Israeli American Council, they’re a nonprofit organization, organized a rally on campus. The Israeli American Council has really been against these pro-Palestinian protests. They say that they’re antisemitic. So this nonprofit group sets up a stage with a screen really just a few yards from the pro-Palestinian encampment.

We are grateful that this past Friday, the University of California, stated that they will continue to oppose any calls for boycott and divestment from Israel!

[PROTESTERS CHEERING]

And they host speakers and they held prayers.

Jewish students, you’re not alone! Oh, you’re not alone! We are right here with you! And we’re right here with you in until —

[WORDLESS SINGING]:

And then lots of other people start showing up. And the proximity between protesters and counterprotesters and even some agitators, makes it really clear that something was about to happen.

And what was that? What ended up happening?

On Monday night, a group of about 60 counterprotesters tried to breach the encampment there. And the campus police had to break it up. And things escalated again on Tuesday.

They stormed the barricades and it’s a complete riot.

[PROTESTER SHOUTING]:

Put it down! Put it down! Put it down!

I went to report on what happened just a few hours after it ended.

And I spoke to a lot of protesters. And I met one demonstrator, Marie.

Yeah, my first name is Marie. M-A-R-I-E. Last name, Salem.

And Marie described what happened.

So can you just tell me a little bit about what happened last night?

Last night, we were approached by over a hundred counterprotesters who were very mobilized and ready to break into camp. They proceeded to try to breach our barricades extremely violently.

Marie said it started getting out of hand when counterprotesters started setting off fireworks towards the camp.

They had bear spray. They had Mace. They were throwing wood and spears. Throwing water bottles, continuing fireworks.

So she said that they were terrified. It was just all hands on deck. Everyone was guarding the barricades.

Every time someone experienced the bear spray or Mace or was hit and bleeding, we had some medics in the front line. And then we had people —

And they said that they were just trying to take care of people who were injured.

I mean, at any given moment, there was 5 to 10 people being treated.

So what she described to me sounded more like a battlefield than a college campus.

And it was just a complete terror and complete abandonment of the university, as we also watched private security watch this the entire time on the stairs. And some LAPD were stationed about a football field length back from these counterprotesters, and did not make a single arrest, did not attempt to stop any violence, did not attempt to get in between the two groups. No attempt.

I should say, I spoke to a state authorities and eyewitnesses and they confirmed Marie’s account about what happened that night, both in terms of the violence that took place at the encampment and how law enforcement responded. So in the end, people ended up fighting for hours before the police intervened.

[SOMBER MUSIC]

So in her mind, UCLA’s hands-off approach, which seemed to have prevailed throughout this entire period, ends up being way too hands off in a moment when students were in jeopardy.

That’s right. And so at this point, the protesters in the encampment started preparing for two possibilities. One was that this group of counterprotesters would return and attack them. And the second one was that the police would come and try to break up this encampment.

So they started building up the barricades. They start reinforcing them with wood. And during the day, hundreds of people came and brought them supplies. They brought food.

They brought helmets, goggles, earplugs, saline solution, all sorts of things these people could use to defend themselves. And so they’re really getting ready to burrow in. And in the end, it was the police who came.

[PROTESTERS SHOUTING]:

So Wednesday at 7:00 PM, they made an announcement on top of Royce Hall, which overlooks the encampment —

— administrative criminal actions up to and including arrest. Please leave the area immediately.

And they told people in the encampment that they needed to leave or face arrest.

[DRUM BEATING]: [PROTESTERS CHANTING]

And so as night falls, they put on all this gear that they’ve been collecting, the goggles, the masks and the earplugs, and they wait for the police.

[DRUM BEATING]:

And so the police arrive and station themselves right in front of the encampment. And then at a certain point, they storm the back stairs of the encampment.

[PROTESTERS CHANTING]:

And this is the stairs that the protesters have been using to enter and exit the camp. And they set up a line. And the protesters do this really surprising thing.

The people united!

They open up umbrellas. They have these strobe lights. And they’re flashing them at the police, who just slowly back out of the camp.

[PROTESTERS CHEERING]:

And so at this point, they’re feeling really great. They’re like, we did it. We pushed them out of their camp. And when the cops try to push again on those same set of stairs —

[PROTESTER SHOUTS]:

Hold your ground!

— the protesters organized themselves with all these shields that they had built earlier. And they go and confront them. And so there’s this moment where the police are trying to push up the stairs. And the protesters are literally pushing them back.

Push them back! Push them back!

Push them back!

And at a certain point, dozens of the police officers who were there, basically just turn around and leave.

So how does this eventually come to an end?

So at a certain point, the police push in again. Most of the conflict is centered at the front of these barricades. And the police just start tearing them apart.

[METAL CLANGING]

[CLAMORING]

They removed the front barricade. And in its place is this group of protesters who have linked arms and they’re hanging on to each other. And the police are trying to pull protesters one by one away from this group.

He’s just a student! Back off!

But they’re having a really hard time because there’s so many protesters. And they’re all just hanging on to each other.

We’re moving back now.

So at a certain point, one of the police officers started firing something into the crowd. We don’t exactly know what it was. But it really spooked the protesters.

Stop shooting at kids! Fuck you! Fuck them!

They started falling back. Everyone was really scared. The protesters were yelling, don’t shoot us. And at that point, the police just stormed the camp.

Get back. Get back.

Back up now!

And so after about four hours of this, the police pushed the protesters out of the encampment. They had arrested about 200 protesters. And this was finally over.

And I’m just curious, Jonathan, because you’re standing right there, you are bearing witness to this all, what you were thinking, what your impressions of this were.

I mean, I was stunned. These are mostly teenagers. This is a college campus, an institution of higher learning. And what I saw in front of me looked like a war zone.

[TENSE MUSIC]

The massive barricade, the police coming in with riot gear, and all this violence was happening in front of these red brick buildings that are famous for symbolizing a really open college campus. And everything about it was just totally surreal.

Well, Jonathan, thank you very much. We appreciate it.

Thanks, Michael.

We’ll be right back.

Peter, around 10:00 AM on Thursday morning as the smoke is literally still clearing at the University of California Los Angeles, you get word that President Biden is going to speak.

Right, exactly. It wasn’t on his public schedule. He was about to head to Andrews Air Force base in order to take a trip. And then suddenly, we got the notice that he was going to be addressing the cameras in the Roosevelt Room.

They didn’t tell us what he was going to talk about. But it was pretty clear, I think. Everybody understood that it was going to be about these campus protests, about the growing violence and the clashes with police, and the arrests that the entire country had been watching on TV every night for the past week, and I think that we were watching just that morning with UCLA. And it reached the point where he just had to say something.

And why, in his estimation and those of his advisors, was this the moment that Biden had to say something?

Well, it kind of reached a boiling point. It kind of reached the impression of a national crisis. And you expect to hear your president address it in this kind of a moment, particularly because it’s about his own policy. His policy toward Israel is at the heart of these protests. And he was getting a lot of grief. He was getting a lot of grief from Republicans who were chiding him for not speaking out personally. He hadn’t said anything in about 10 days.

He’s getting a lot of pressure from Democrats, too, who wanted him to come out and be more forceful. It wasn’t enough, in their view, to leave it to his spokespeople to say something. Moderate Democrats felt he needed to come out and take some leadership on this.

And so at the appointed moment, Peter, what does Biden actually say in the Roosevelt Room of the White House?

Good morning.

Before I head to North Carolina, I wanted to speak for a few moments about what’s going on, on our college campuses here.

Well, it comes in the Roosevelt Room and he talks to the camera. And he talks about the two clashing imperatives of American principle.

The first is the right to free speech and for people to peacefully assemble and make their voices heard. The second is the rule of law. Both must be upheld.

One is freedom of speech. The other is the rule of law.

In fact, peaceful protest is in the best tradition of how Americans respond to consequential issues. But, but, neither are we a lawless country.

In other words, what he’s saying is, yes, I support the right of these protesters to come out and object to even my own policy, in effect, is what he’s saying. But it shouldn’t trail into violence.

Destroying property is not a peaceful protest. It’s against the law. Vandalism, trespassing, breaking windows, shutting down campuses —

It shouldn’t trail into taking over buildings and obstructing students from going to class or canceling their graduations.

Threatening people, intimidating people, instilling fear in people is not peaceful protest. It’s against the law.

And he leans very heavily into this idea that what he’s seeing these days goes beyond the line.

I understand people have strong feelings and deep convictions. In America, we respect the right and protect the right for them to express that. But it doesn’t mean anything goes.

It has crossed into harassment and expressions of hate in a way that goes against the national character.

As president, I will always defend free speech. And I will always be just as strong and standing up for the rule of law. That’s my responsibility to you, the American people, and my obligation to the Constitution. Thank you very much.

Right, as I watched the speech, I heard his overriding message to basically be, I, the president of the United States, am drawing a line. These protests and counterprotests, the seizing and defacing of campus buildings, class disruption, all of it, name calling, it’s getting out of hand. That there’s a right way to do this. And what I’m seeing is the wrong way to do it and it has to stop.

That’s exactly right. And as he’s wrapping up, reporters, of course, ask questions. And the first question is —

Mr. President, have the protests forced you to reconsider any of the policies with regard to the region?

— will this change your policy toward the war in Gaza? Which, of course, is exactly what the protesters want. That’s the point.

And he basically says —

— no. Just one word, no.

Right. And that felt kind of important, as brief and fleeting as it was, because at the end of the day, what he’s saying to these protesters is, I’m not going to do what you want. And basically, your protests are never going to work. I’m not going to change the US’s involvement in this war.

Yeah, that’s exactly right. He is saying, I’m not going to be swayed by angry people in the streets. I’m going to do what I think is right when it comes to foreign policy. Now, what he thinks is that they’re not giving him enough credit for trying to achieve what they want, which is an end of the war.

He has been pressuring Israel and Hamas to come to a deal for a ceasefire that will, hopefully, in his view, would then lead to a more enduring end of hostilities. But, of course, this deal hasn’t gone anywhere. Hamas, in particular, seems to be resisting it. And so the president is left with a policy of arming Israel without having found a way yet to stop the war.

Right. I wonder, though, Peter, if we’re being honest, don’t these protests, despite what Biden is saying there, inevitably exert a kind of power over him? Becoming one of many pressures, but a pressure nonetheless that does influence how he thinks about these moments. I mean, here he is at the White House devoting an entire conversation to the nation to these campus protests.

Well, look, he knows this feeds into the political environment in which he’s running for re-election, in which he basically has people who otherwise might be his supporters on the left disenchanted with him. And he knows that there’s a cost to be paid. And that certainly, obviously, is in his head as he’s thinking about what to do.

But I think his view of the war is changing by the day for all sorts of reasons. And most of them having to do with realities on the ground. He has decided that Israel has gone far enough, if not too far, in the way it has conducted this operation in Gaza.

He is upset about the humanitarian crisis there. And he’s looking for a way to wrap all this up into a move that would move to peacemaking, beginning to get the region to a different stage, maybe have a deal with the Saudis to normalize relations with Israel in exchange for some sort of a two-state solution that would eventually resolve the Palestinian issue at its core.

So I think it’s probably fair to say that the protests won’t move him in an immediate kind of sense. But they obviously play into the larger zeitgeist of the moment. And I also think it’s important to know who Joe Biden is at heart.

Explain that.

He’s not drawn to activism. He was around in 1968, the last time we saw this major conflagration at Columbia University, for instance. At the time, Joe Biden was a law student in Syracuse, about 250 miles away. And he was an institutionalist even then.

He was just focused on his studies. He was about to graduate. He was thinking about the law career. And he didn’t really have much of an affinity, I think, for his fellow students of that era, for their activist way of looking at things.

He tells a story in his memoir about walking down a street in Syracuse one day to go to the pizza shop with some friends. And they walk by the administration building. And they see people hanging out of the windows. They’re hanging SDS banners. That’s the Students for a Democratic Society, which was one of the big activist groups of the era.

And he says, they were taking over the building. And we looked up and said, look at those assholes. That’s how far apart from the antiwar movement I was. That’s him writing in his memoir.

So to a young Joe Biden, those who devote their time and their energy to protesting the war are, I don’t need to repeat the word twice, but they’re losers. They’re not worth his time.

Well, I think it’s the tactics they’re using more than the goals that he disagreed with. He would tell you he disagreed with the Vietnam War. He was for civil rights. But he thought that taking over a building was performative, was all about getting attention, and that there was a better way, in his view, to do it.

He was somebody who wanted to work inside the system. He said in an interview quite a few years back, he says, look, I was wearing sports coats in that era. He saw himself becoming part of the system, not somebody trying to tear it down.

And so how should we think about that Joe Biden, when we think about this Joe Biden? I mean, the Joe Biden who, as a young man, looked upon antiwar protesters with disdain and the one who is now president and his very own policies have inspired such ferocious campus protests?

Yeah, that Joe Biden, the 1968 Joe Biden, he could just throw on a sports coat, go to the pizza shop with his friends, make fun of the activists and call them names, and then that’s it. They didn’t have to affect his life. But that’s not what 2024 Joe Biden can do.

Now, wherever he goes, he’s dogged by this. He goes to speeches and people are shouting at him, Genocide Joe! Genocide Joe! He is the target of the same kind of a movement that he disdained in 1968. And so as much as he would like to ignore it or move on or focus on other things, I think this has become a defining image of his year and one of the defining images, perhaps, of his presidency. And 2024 Joe Biden can’t simply ignore it.

Well, Peter, thank you very much. We appreciate it.

[UPBEAT MUSIC]

Here’s what else you need to know today. During testimony on Thursday in Donald Trump’s hush money trial, jurors heard a recording secretly made by Trump’s former fixer, Michael Cohen, in which Trump discusses a deal to buy a woman’s silence. In the recording, Trump asks Cohen about how one payment made by Trump to a woman named Karen McDougal would be financed. The recording could complicate efforts by Trump’s lawyers to distance him from the hush money deals at the center of the trial.

A final thing to know, tomorrow morning, we’ll be sending you the latest episode from our colleagues over at “The Interview.” This week, David Marchese talks with comedy star Marlon Wayans about his new stand-up special.

It’s a high that you get when you don’t know if this joke that I’m about to say is going to offend everybody. Are they going to walk out? Are they going to boo me? Are they going to hate this. And then you tell it, and everybody cracks up and you’re like, woo.

Today’s episode was produced by Diana Nguyen, Luke Vander Ploeg, Alexandra Leigh Young, Nina Feldman, and Carlos Prieto. It was edited by Lisa Chow and Michael Benoist. It contains original music by Dan Powell and Marion Lozano, and was engineered by Chris Wood. Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly.

That’s it for “The Daily.” I’m Michael Barbaro. See you on Monday.

• May 7, 2024   •   27:43 How Changing Ocean Temperatures Could Upend Life on Earth
• May 6, 2024   •   29:23 R.F.K. Jr.’s Battle to Get on the Ballot
• May 3, 2024   •   25:33 The Protesters and the President
• May 2, 2024   •   29:13 Biden Loosens Up on Weed
• May 1, 2024   •   35:16 The New Abortion Fight Before the Supreme Court
• April 30, 2024   •   27:40 The Secret Push That Could Ban TikTok
• April 29, 2024   •   47:53 Trump 2.0: What a Second Trump Presidency Would Bring
• April 26, 2024   •   21:50 Harvey Weinstein Conviction Thrown Out
• April 25, 2024   •   40:33 The Crackdown on Student Protesters
• April 24, 2024   •   32:18 Is $60 Billion Enough to Save Ukraine?
• April 23, 2024   •   30:30 A Salacious Conspiracy or Just 34 Pieces of Paper?
• April 22, 2024   •   24:30 The Evolving Danger of the New Bird Flu

Hosted by Michael Barbaro

Featuring Jonathan Wolfe and Peter Baker

Produced by Diana Nguyen ,  Luke Vander Ploeg ,  Alexandra Leigh Young ,  Nina Feldman and Carlos Prieto

Edited by Lisa Chow and Michael Benoist

Original music by Dan Powell and Marion Lozano

Engineered by Chris Wood

Listen and follow The Daily Apple Podcasts | Spotify | Amazon Music | YouTube

Warning: this episode contains strong language.

Over the past week, students at dozens of universities held demonstrations, set up encampments and, at times, seized academic buildings. In response, administrators at many of those colleges decided to crack down and called in the local police to detain and arrest demonstrators.

As of Thursday, the police had arrested 2,000 people across more than 40 campuses, a situation so startling that President Biden could no longer ignore it.

Jonathan Wolfe, who has been covering the student protests for The Times, and Peter Baker, the chief White House correspondent, discuss the history-making week.

On today’s episode

Jonathan Wolfe , a senior staff editor on the newsletters team at The New York Times.

Peter Baker , the chief White House correspondent for The New York Times covering President Biden and his administration.

Background reading

As crews cleared the remnants of an encampment at U.C.L.A., students and faculty members wondered how the university could have handled protests over the war in Gaza so badly .

Biden denounced violence on campus , breaking his silence after a rash of arrests.

There are a lot of ways to listen to The Daily. Here’s how.

We aim to make transcripts available the next workday after an episode’s publication. You can find them at the top of the page.

The Daily is made by Rachel Quester, Lynsea Garrison, Clare Toeniskoetter, Paige Cowett, Michael Simon Johnson, Brad Fisher, Chris Wood, Jessica Cheung, Stella Tan, Alexandra Leigh Young, Lisa Chow, Eric Krupke, Marc Georges, Luke Vander Ploeg, M.J. Davis Lin, Dan Powell, Sydney Harper, Mike Benoist, Liz O. Baylen, Asthaa Chaturvedi, Rachelle Bonja, Diana Nguyen, Marion Lozano, Corey Schreppel, Rob Szypko, Elisheba Ittoop, Mooj Zadie, Patricia Willens, Rowan Niemisto, Jody Becker, Rikki Novetsky, John Ketchum, Nina Feldman, Will Reid, Carlos Prieto, Ben Calhoun, Susan Lee, Lexie Diao, Mary Wilson, Alex Stern, Dan Farrell, Sophia Lanman, Shannon Lin, Diane Wong, Devon Taylor, Alyssa Moxley, Summer Thomad, Olivia Natt, Daniel Ramirez and Brendan Klinkenberg.

Our theme music is by Jim Brunberg and Ben Landsverk of Wonderly. Special thanks to Sam Dolnick, Paula Szuchman, Lisa Tobin, Larissa Anderson, Julia Simon, Sofia Milan, Mahima Chablani, Elizabeth Davis-Moorer, Jeffrey Miranda, Renan Borelli, Maddy Masiello, Isabella Anderson and Nina Lassam.

Jonathan Wolfe is a senior staff editor on the newsletters team at The Times. More about Jonathan Wolfe

Peter Baker is the chief White House correspondent for The Times. He has covered the last five presidents and sometimes writes analytical pieces that place presidents and their administrations in a larger context and historical framework. More about Peter Baker

Luke Vander Ploeg is a senior producer on “The Daily” and a reporter for the National Desk covering the Midwest. More about Luke Vander Ploeg

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Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a fast food business plan, your marketing plan should include the following:

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Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

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