tourism related topics for research

100+ Tourism Research Topics: Trends and Future Directions

Tourism research stands at the crossroads of exploration and understanding, dissecting the intricacies of an industry that transcends geographical boundaries. In this blog, we delve into the realm of tourism research topics, examining their importance, trends, popular areas of study, challenges faced by researchers, and the future directions that the field is poised to take.

Key Trends in Tourism Research

Table of Contents

Sustainable Tourism

Sustainable tourism has become a cornerstone of research in recent years, reflecting the global shift towards eco-conscious travel. Researchers are delving into the intricate balance between satisfying the wanderlust of tourists and preserving the environment.

Initiatives such as wildlife conservation, eco-friendly accommodations, and community engagement are key focus areas.

Technology in Tourism

The pervasive influence of technology on tourism cannot be overstated. From online booking platforms to virtual reality experiences, researchers are exploring the impact of technology on travel behavior.

Emerging areas of study include the use of artificial intelligence in personalized travel recommendations and the implications of augmented reality for enhancing tourist attractions.

What is the Importance of Tourism Research for Students?

Tourism research holds significant importance for students pursuing studies in various disciplines, including tourism management, hospitality, business, sociology, and environmental studies. Here are some key reasons why tourism research is valuable for students:

Academic Enrichment

Increases Understanding: By conducting study on the tourist business, students may increase their comprehension of the intricate relationships between the economic, social, cultural, and environmental facets of the sector.
Application of Theoretical information: This increases the practical relevance of their education by giving them the chance to apply the theoretical information they have learned in the classroom to real-world situations.

Skill Development

Research Skills: Gathering, analyzing, and interpreting data are just a few of the vital research skills that come from conducting tourist research. These abilities are adaptable and useful in a range of work environments.
Communication abilities: Through research papers, presentations, and conversations, students learn how to effectively express their results, which improves both their writing and spoken communication abilities.

Industry Insights

Current Trends and Issues: Research allows students to stay abreast of current trends, challenges, and emerging issues in the tourism industry. This awareness is crucial for adapting to the dynamic nature of the field.
In-Depth Knowledge: By delving into specific tourism research topics, students gain in-depth knowledge of particular sectors within the industry, positioning themselves as experts in specialized areas.

Career Opportunities

Competitive Advantage: Having experience in tourism research can provide students with a competitive advantage in the job market. Employers value candidates who can bring a research-driven perspective to decision-making.
Diverse Career Paths: Whether in academia, policy-making, destination management, or market analysis, a background in tourism research opens doors to a variety of career paths within the broader field of tourism and hospitality.

Contributions to Sustainable Practices

Environmental and Social Responsibility: Tourism research often focuses on sustainable practices. Students, through their research, can contribute ideas and solutions for promoting responsible tourism, minimizing negative impacts on the environment and local communities.

Global Perspective

Cultural Awareness: Researching diverse tourism topics exposes students to various cultures, traditions, and perspectives. This global perspective is crucial in an industry where interactions with people from different backgrounds are common.

Problem-Solving Skills

Analytical Thinking: Research involves analyzing complex issues and developing solutions. This cultivates students’ analytical thinking and problem-solving skills, valuable attributes in any professional setting.

Personal Growth

Confidence Building: Successfully conducting research and presenting findings builds students’ confidence in their abilities. It empowers them to tackle challenges and approach tasks with a systematic mindset.

In summary, tourism research is a multifaceted learning experience that goes beyond textbooks, providing students with the skills, knowledge, and perspectives needed for a successful and impactful career in the tourism industry or related fields.

Challenges and Opportunities in Tourism Research

Data collection and analysis.

While technology has streamlined data collection, challenges persist in ensuring data accuracy and relevance. Researchers are exploring advanced methodologies, such as big data analytics and machine learning, to overcome these hurdles and derive meaningful insights.

Globalization and Tourism

The globalization of the tourism industry poses both challenges and opportunities. Researchers are scrutinizing the impact of global trends on local economies, cultural identities, and the environment. Striking a balance between global and local interests is a complex task that requires careful consideration.

Future Directions in Tourism Research

Emerging tourism destinations.

The landscape of tourist destinations is ever-evolving. Researchers are turning their attention to emerging destinations, investigating the factors that contribute to their rise and the implications for the broader tourism industry.

This includes understanding the appeal of off-the-beaten-path locations and the potential challenges associated with their sudden popularity.

Post-Pandemic Tourism

The COVID-19 pandemic has reshaped the tourism industry in unprecedented ways. Researchers are exploring the long-term effects of the pandemic on travel behavior, destination preferences, and the overall structure of the tourism sector.

Strategies for recovery and resilience are also under the microscope as the industry adapts to the new normal.

Resources for Tourism Research Topics

Academic Journals and Publications: Leading academic journals in tourism research, such as the “Journal of Sustainable Tourism” and the “Annals of Tourism Research,” provide a wealth of knowledge for researchers. These publications cover a wide array of topics, from sustainable practices to cultural tourism.
Conferences and Events: Attending conferences and events, such as the “International Conference on Tourism Research” and the “World Tourism Forum,” offers researchers the opportunity to engage with peers, present their work, and stay abreast of the latest developments in the field.
Online Databases and Research Platforms: Online databases, including Google Scholar, ResearchGate, and Tourism Management Database , provide access to a vast repository of research articles, theses, and reports. These platforms facilitate collaboration and information exchange among researchers.

In conclusion, the landscape of tourism research topics is vast and dynamic, reflecting the multifaceted nature of the tourism industry. As researchers continue to explore sustainable practices, emerging trends, and the post-pandemic landscape, the importance of their work cannot be overstated.

By navigating the challenges and embracing the opportunities presented, tourism researchers contribute to a more informed and resilient industry, ensuring that the joy of travel remains accessible for generations to come.

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200+ Best Tourism Research Topics Ideas For College Students

“Interested in Tourism Research Topics for College Students? Tourism involves exploring different places, and it’s a popular subject for college studies. There are many exciting topics for students to research, like how we can travel responsibly, preserving cultural heritage, and how technology affects our travel experiences.

In this article, we’ll discuss various interesting research topic ideas for college students. Whether it’s about sustainable travel, keeping traditions alive, or how places are promoted to visitors, there’s a lot to discover. Let’s explore these topics together and see how they can help us understand the world of tourism better.

Table of Contents

What Is Tourism Research Topics?

Tourism research covers a lot of ground. Students and experts study different tourism topics to get a handle on how travel and hospitality work and how we can make them better. Some specific topics people dig into:

How can we make tourism greener and more sustainable? This includes looking at the environmental impact of flights, cruise ships, hotels, etc.
Cultural tourism – like understanding how tourism affects local arts, traditions, ways of life positively and negatively.
Medical tourism – people traveling for cheaper healthcare.
Adventure tourism – researching the thrill-seeking niche.
Hospitality management – running hotels, airport logistics, etc. Behind the scenes.
Marketing destinations and travel deals.
Jobs and money – how tourism boosts or harms local economies.
Tourism laws and policies – smart regulations?
How technology is changing tourism – apps, VR trips, automation.

Basically, tourism research helps us get tourism. From green dream trips to mega resorts. Students pick topics to dive deep into all aspects of this giant industry and recommend future improvements. The goal is to pick up knowledge that helps people in the real world.

How Do I Find The Right Tourism Research Topics Ideas For College Students?

Here are some tips for college students on finding good travel and tourism research topic ideas:

1. Think About Your Interests

What aspects of tourism are you most passionate about? Sustainability? Cultural preservation? Economics? Identify your interests first.

2. Look at Emerging Tourism Trends

Explore rising issues like over-tourism, technology, and health and wellness trips. Researching a hot topic can be highly relevant.

3. Consult the Experts

Ask your professors, librarians, and department advisors about gaps in current research. Finding an understudied niche can lead to great opportunities.

4. Scan Academic Journals

Look at recent journals to see tourism topics other scholars are investigating. This can provide inspiration.

5. Consider Accessibility

Can you realistically research this topic based on your location, budget, and resources? Localized tourism allows for interviews, surveys, and site visits.

6. Define a Specific Focus

“Sustainable Tourism Strategies in Jamaica” is better than “Sustainability in Tourism.” Dig into a particular, well-defined angle.

7. Search Tourism Example Research Topics

Look at other schools’ research prompts and samples for ideas. Discover what issues scholars tackle.

8. Make it Interdisciplinary

Combine tourism with disciplines like business, anthropology, or communications for intriguing intersections.

What Are Some Good Topics Related To Tourism And Hospitality For My Thesis?

Here are some potential thesis topics related to tourism and hospitality presented in a table format:

List of 200+ Best Tourism Research Topics Ideas For College Students

Here are the tourism research topics ideas for college students:

Sustainable Tourism Research Topics Ideas For College Students

Sustainable tourism practices and their impact on local economies
Ecotourism: Balancing conservation and visitor experience
Green initiatives in the hotel industry: A case study analysis
Community-based tourism for sustainable development
The role of government policies in promoting sustainable tourism
Assessing the carbon footprint of popular tourist destinations
Wildlife conservation and its influence on tourism strategies
Sustainable transportation in the tourism sector
The economic benefits of sustainable tourism in developing countries
Evaluating the effectiveness of eco-certifications in the tourism industry

Cultural Tourism Research Topics Ideas For College Students

Impact of cultural festivals on tourism in different regions
Heritage tourism: Preserving the past for future generations
Cultural exchange programs and their contribution to tourism
Role of museums and galleries in promoting cultural tourism
Cultural diversity and its influence on tourist preferences
The impact of indigenous tourism on local communities
Revitalization of cultural heritage sites for tourism purposes
Cultural differences in tourist behavior: A cross-cultural analysis
The role of technology in preserving and promoting cultural heritage
Religious tourism: Pilgrimages and their significance in the modern era

Medical Tourism Research Topics Ideas For College Students

Factors influencing the growth of medical tourism
The impact of globalization on medical tourism trends
Quality assessment in international healthcare services for medical tourists
The role of advertising in attracting medical tourists to specific destinations
Ethical considerations in medical tourism: A case study approach
Economic implications of medical tourism for destination countries
Integrating traditional and modern medicine in medical tourism destinations
Medical tourism and its effect on local healthcare infrastructure
Patient satisfaction in medical tourism: A comparative study
Legal and regulatory challenges in the medical tourism industry

Adventure Tourism Research Topics Ideas For College Students

Risk management in adventure tourism activities
Extreme sports tourism: Trends and challenges
Adventure tourism and its impact on local ecosystems
Psychological aspects of adventure tourism: A case study approach
Adventure tourism marketing strategies in the digital age
Cultural sensitivity in adventure tourism: A comparative analysis
Community involvement in the development of adventure tourism destinations
The role of technology in enhancing the adventure tourism experience
Adventure tourism and its potential for community empowerment
Adventure tourism and the concept of responsible travel

Dark Tourism Research Paper Topics & Ideas For College Students

Motivations of Tourists Visiting Dark Tourism Sites
Ethical considerations in dark tourism: A critical analysis
Dark tourism and its impact on local communities
The role of media in shaping perceptions of dark tourism destinations
Historical preservation vs. commercialization in dark tourism
Visitor experiences at war memorial sites: A comparative study
Dark tourism and the representation of traumatic events
The impact of guided tours on the interpretation of dark tourism sites
Psychosocial effects of dark tourism on visitors
Tourism and the commemoration of tragic events: A global perspective

Hospitality Management Research Topics Ideas For College Students

Trends in Hotel management: A Case Study Analysis
The impact of online reviews on hotel bookings
Employee satisfaction in the hospitality industry
Technology adoption in hospitality services: Challenges and opportunities
Sustainable practices in hotel operations
The role of leadership in ensuring quality service in hotels
Customer loyalty programs in the hospitality sector
Impact of COVID-19 on the hospitality industry: A case study approach
Innovations in hotel design and architecture
Cross-cultural communication in the Hospitality Workforce

Tourism Marketing Research Topics Ideas For College Students

Digital marketing strategies for tourism destinations
Social media influence on travel decision-making
Destination branding: A case study of successful campaigns
The role of influencers in promoting tourist destinations
Event marketing and its impact on tourism
Sustainable tourism marketing: Communicating green initiatives
Niche tourism markets: Identifying and targeting specific segments
Cultural sensitivity in international tourism marketing
The impact of celebrity endorsements on destination popularity
The role of technology in personalized tourism marketing

Economic Impact of Tourism Research Topics Ideas For College Students

Economic benefits of mega-events for host cities
Tourism as a catalyst for rural economic development
The role of small businesses in the tourism supply chain
Economic diversification through tourism in developing countries
The impact of tourism on income distribution in local communities
Tourism taxation and its effects on destination competitiveness
The role of infrastructure development in attracting tourism investments
Economic resilience of tourist destinations in times of crisis
Measuring the economic impact of cultural events on tourism
Economic indicators and their correlation with tourism growth

Tourism Policy and Planning Research Topics Ideas For College Students

Analyzing the effectiveness of national tourism policies
Community involvement in tourism planning and decision-making
Tourism master plans and their implementation challenges
Sustainable tourism development in protected areas
Crisis management in tourism: Lessons from past events
The role of public-private partnerships in tourism development
Urban planning and its impact on tourism in major cities
The influence of global events on destination planning
Accessibility and its role in tourism destination development
Stakeholder collaboration in regional tourism planning

Tourism and Technology Research Topics Ideas For College Students

Augmented reality in enhancing tourist experiences
The role of artificial intelligence in personalized travel recommendations
Big data analytics in tourism: Challenges and opportunities
The impact of virtual reality on destination marketing
Smart tourism destinations: Integrating technology for sustainable growth
Blockchain technology in improving tourism security
Mobile applications and their role in enhancing the tourist experience
Online travel agencies and their impact on traditional tourism businesses
The role of chatbots in customer service in the tourism industry
Social media analytics for measuring tourism destination popularity

Tourism and Climate Change Research Topics Ideas For College Students

Climate change adaptation strategies for coastal tourism destinations
Carbon offset programs in the travel industry
The impact of climate change on winter tourism
Sustainable transportation and its role in reducing tourism-related emissions
Climate change awareness among tourists: A global perspective
Green infrastructure in tourism destinations to mitigate climate change effects
The role of tourism in raising awareness about climate change
Sustainable energy practices in the hospitality sector
Climate change and its influence on tourist behavior
Policy measures for climate-resilient tourism development

Tourism Education and Training Research Topics Ideas For College Students

Curriculum development for tourism and hospitality programs
The role of experiential learning in tourism education
Internship programs and their impact on student preparedness for the industry
The effectiveness of online learning in tourism education
Industry-academia collaboration in shaping tourism curricula
Soft skills development for success in the tourism sector
Role of mentorship in career development in the tourism industry
Diversity and inclusion in tourism education
Lifelong learning in the ever-evolving tourism industry
Bridging the gap between academia and industry in tourism education

Tourism and Cross-Cultural Communication Research Topics Ideas For College Students

Language barriers and their impact on tourist experiences
Cultural sensitivity in tourism marketing materials
Cross-cultural communication challenges in the hospitality sector
Cultural exchange programs and their influence on intercultural understanding
Role of interpreters in enhancing cross-cultural communication in tourism
The impact of cultural training for tourism professionals
Addressing stereotypes in cross-cultural interactions in tourism
Cross-cultural negotiation in the tourism industry
Tourist expectations and cross-cultural encounters
Cultural adaptation strategies for tourism businesses in foreign markets

Tourism and Risk Management Research Topics Ideas For College Students

Crisis communication in the tourism industry
Risk assessment in adventure tourism activities
Emergency preparedness in tourist destinations
The role of insurance in mitigating tourism-related risks
Crisis management and its impact on destination image
Cybersecurity threats in the tourism sector
Health and safety standards in the tourism industry
Natural disaster preparedness for tourist destinations
The psychological impact of perceived risks on tourist behavior
Legal aspects of risk management in the tourism industry

Tourism and Social Media Research Topics Ideas For College Students

Influencer marketing in the tourism industry
The impact of user-generated content on destination perception
Social media and crisis communication in the tourism sector
Instagrammability and its influence on travel decisions
The role of social media in promoting sustainable tourism practices
Online reputation management for tourist destinations
Social media analytics for measuring destination competitiveness
The use of virtual tours on social media platforms
Hashtag campaigns and their effectiveness in destination marketing
The influence of online communities on travel behavior

Accessible Tourism Research Topics Ideas For College Students

Inclusive tourism: Addressing the needs of travelers with disabilities
Accessible transportation options for tourists with mobility challenges
Universal design in tourism infrastructure
The role of technology in enhancing accessibility for tourists
Inclusive marketing strategies for accessible tourism destinations
Training programs for tourism professionals on accommodating diverse needs
Legal frameworks and regulations for accessible tourism
Accessible tourism and its impact on destination competitiveness
Innovative solutions for making tourist attractions more inclusive
Community engagement in promoting accessible tourism

Rural Tourism Research Topics Ideas For College Students

The role of agritourism in rural economic development
Challenges and opportunities in promoting rural tourism
Cultural preservation in rural tourism destinations
Community-based tourism initiatives in rural areas
The impact of technology on rural tourism experiences
Sustainable agriculture practices in rural tourism development
The role of festivals and events in attracting tourists to rural areas
Rural homestays and their contribution to local economies
Ecological and cultural sustainability in rural tourism
The role of local communities in shaping rural tourism policies

Film Tourism Research Topics Ideas For College Students

The influence of movies and TV shows on travel decisions
Film-induced tourism and its economic impact
Movie location tours and their popularity among tourists
The role of film festivals in promoting tourism destinations
Collaborations between the film industry and tourism boards
Celebrity endorsement and its impact on destination popularity
Cultural representation in films and its influence on tourism
Film-inspired marketing campaigns for tourist destinations
Challenges and benefits of managing film tourism impacts
The role of social media in promoting destinations featured in films

Tourism and Event Management Research Topics Ideas For College Students

Event tourism: Economic impacts and challenges
Festival management and its role in Destination Branding
The impact of mega-events on local communities
Sustainable practices in event management for tourism
Event sponsorship and its influence on destination promotion
Cultural and historical events as tourist attractions
Crisis management in the context of event tourism
Technology integration in event planning for tourism
Event tourism and its role in community development
Evaluating the success of events in achieving tourism objectives

Volunteer Tourism Research Topics Ideas For College Students

Motivations and expectations of volunteer tourists
Ethical considerations in volunteer tourism programs
The impact of volunteer tourism on local communities
Volunteer tourism and its contribution to sustainable development
Skill development through volunteer tourism experiences
Challenges in managing volunteer tourism projects
Cultural sensitivity in volunteer tourism initiatives
Volunteer tourism and its potential for cross-cultural understanding
Volunteer tourism as a tool for promoting responsible travel
Evaluating the long-term impact of volunteer tourism on participants and host communities

100+ Most Interesting And Recent Tourism Research Topics Pdf

Here are the tourism research topics ideas for college students pdf:

Good Research Title For Tourism Students

Here are some suggested tourism research title ideas that college students could explore, presented in a table format:

research title about tourism and hospitality

Tourism research topics ideas for college students open doors to a world of possibilities. These topics offer diverse info, ranging from sustainable tourism practices to the influence of social media on travel decisions. As college students, these ideas provide a roadmap for investigation and discovery.

Diving into sustainable tourism, students can unravel the impacts of eco-certifications or delve into the economic benefits of green initiatives. Cultural tourism beckons with topics like heritage preservation and the role of museums in attracting visitors. For those interested in the intersection of healthcare and travel, medical tourism topics explore factors influencing its growth and ethical considerations.

The good tourism topics the daring, touching on risk management and the psychological aspects of extreme sports. Delving into the unique realm of dark tourism, students can examine visitor motivations and ethical concerns. Hospitality management topics invite exploration of trends, online reviews, and hotel leadership roles.

From tourism marketing to economic impacts and policy planning, these ideas are the best ideas for students to explore, offering academic enrichment and real-world implications for the industry. As students work on their research endeavors, these simple yet profound topics hold the potential to shape their understanding of the dynamic and evolving field of tourism.

100+ Most Qualitative Research Topics For High School Students In 2024

100+ Most Interesting Google Scholar Research Topics For Students [Updated 2024]

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Tourism and Hospitality Dissertation Topics and Titles

Published by Grace Graffin at January 10th, 2023 , Revised On April 16, 2024

Introduction

As a tourism student, you will be required to study the basics of tourism, hospitality, and event management. Some important issues surrounding tourism include but are not limited to medicine, finance, culture, geography, and more.

We understand that choosing the right dissertation topic can be a bit overwhelming for you. Therefore, our writers have provided a comprehensive list of tourism dissertation topics. These topics are recent, relevant, and exploratory enough for you to conduct a comprehensive research study.

We can even customize topics according to your needs. So, go through our list of dissertation topics, choose the one that interests you, and let us know if you would like any help from our writers.

Check our dissertation example to get an idea of how to structure your dissertation .

You can review step by step guide on how to write your dissertation here.

Tourism Research Topics for 2024

Investigating how the tourism industry has taken green and sustainable measures- a case study of uk.

Research Aim: This study will investigate the various aspects of the UK tourism industry towards making green and sustainable measures for the environmental benefits. It will also look into the consumer’s perspective towards green tourism and its positive and negative impacts on the tourism industry and the tourists. It is also helping you develop a better understanding of the concept of a green environment and its influence on the tourism industry.

Environmental Management Systems and their Implementation in the UK- A Systematic Review.

Research Aim: This study will explore the quality of environmental management systems, environmental performance, improvements, and implementation in the UK. We will be focusing on different companies with high environmental impacts and how they have improved the environment and the use of environmental management systems (EMS). This study will also look into how it has changed or influenced the hospitality industry.

Investigating the impact of Social Media Recommendations on Hotel Booking in the UK.

Research Aim: Social media is a part of every aspect of our daily life. This research will investigate the influence of social media on tourism and specifically on choosing a hotel; and help you evaluate if consumers perceive social media-based recommendations differently than more traditional sources of internet-based marketing. Qualitative research will be used in this, followed by thematic analysis to find the role of social media in recommendations in influencing consumers’ search, decide and book hotels.

Assessing the Impact of Virtual Reality on Tourism.

Research Aim: Virtual reality (VR) is an emerging technology in tourism. This study will find the impact of virtual reality on the tourism industry. It will also investigate consumer behaviour towards it. We will better understand how VR has affected the tourism industry and significantly influenced the results. TAM research model will be developed to describe the nature of the 3D virtual world. It will also cover some psychological aspects to understand the consumer perspective.

Role of Social Media Marketing in deciding a Travel Destination- A Systematic Review.

Research Aim: This study investigates the role of social media marketing in deciding a travel destination. This study aims to find and understand how social media can achieve marketing objectives. Taking a quantitative approach, we will find the role of social media marketing and its effect on making travel choices through interviews and surveys. It will further explore the tourist’s perception, expectations, and experiences.

Effects of Covid-19 on Tourism and Hospitality Dissertation Topics

Topic 1: tourism after coronavirus pandemic - way forward for tourism and hospitality industry in the uk or any other country of your choice.

Research Aim: Tourism is a reason for most of the human mobility in the modern world. According to the World Tourism Organization (2020), international tourism has indicated continuous growth for the tenth consecutive year reporting 1.5 billion international tourist arrivals in 2019 and an estimated 1.8 billion international tourist arrivals by 2030 )people are forecasted to be. This particular research will focus on the effects of the Covid-19 outbreak on the tourism and hospitality industry in the United Kingdom or any other country of your choice.

Topic 2: Investigating the Long Term Effects of Prolonged and New Travel Restrictions on the UK Tourism Industry

Research Aim: Britain will require anyone entering the country to self-quarantine for two weeks, and other European countries are pondering similar measures, but the prospects of prolonged and even new travel restrictions are destroying what hopes the continent’s airlines and tourist industry have been harbouring of at least a partial coronavirus rebound. Can the tourism sector of the UK overcome these challenges?

Topic 3: Coronavirus: Dubai Tourism Insists Emirate's Hotel Sector is Healthy, Rejects Bloomberg Report but Is It Really the Case?

Research Aim: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has denied a Bloomberg report about the emirate’s hospitality businesses being adversely affected by the coronavirus pandemic. This research will employ primary research methodology to gather data from the key stakeholders of the Emirates hoteling industry to assess whether or not the ongoing Covid-19 crisis is causing panic and financial damages to the hoteling industry.

Topic 4: Will Easing the Travel Restrictions Benefit the UK Tourism Sector in the Short Term?

Research Aim: Many European countries, including the UK, are easing lockdown measures, including tourist destinations preparing for the summer. Cafes and restaurants in London and other cities hardest hit by the virus in the UK have opened two weeks behind the rest of the country. However, with most travellers preferring to stay home in the wake of the Covid-19 pandemic, how effective are these measures going to be?

Topic 5: Coronavirus outbreak: Caribbean Tourism Struggles as Visitors Stay Home

Research Aim: In the Caribbean, the government plans to require all visitors to undergo rapid Covid-19 testing upon entry. They hope provisions such as virus tests for all industry workers and socially distanced resort dining will make people feel comfortable travelling. This research study will explore whether the measures taken by the Caribbean government will actually encourage the visitors to leave the comfort of their home and travel in the midst of the Covid-19 Crisis.

Topic 2: Advances in Tourism and Hospitality Post-pandemic

Research Aim: This research aims to assess the advances in Tourism and Hospitality post-pandemic

Topic 3: Impacts of Social Distancing on Tourism Managements

Research Aim: This research aims to study the impacts of social distancing on tourism managements

Topic 4: Advances in Hotel Management Post-pandemic

Research Aim: This research aims to assess advances in Hotel management post-pandemic

Tourism and Hospitality Dissertation Topics for 2023

Topic 1: factors impacting destination selection for medical tourism.

Research Aim: Medical tourism is a growing trend. An increasing number of people travel to another country, seeking medical treatment which is expensive or unavailable on their own. Various factors impact the destination selection process for medical treatment purposes. The destination can be local or international. With limited evidence on the factors that impact destination selection for medical tourism, there is a need for a comprehensive study exploring these factors in detail.

Topic 2: Impact of Low budget Airline Services on Boosting International Tourism in Europe: A Case Study of Ryanair.

Research Aim: With increasing costs of air travelling, the demand for low-budget airline services is on the rise. Ryanair is one of the leading low-budget airline services based in the UK. Its cheap air tickets attract many regular travellers. Given this, the main aim of this research will be to explore whether or not low-budget airlines are actually helping to increase international tourism in Europe or not. This research will be conducted based on quantitative data which will be collected from a sample of Ryanair international tourism travellers.

Topic 3: Eco-friendly Practices and Their Effect on Hotel Selection Decision: A Case Study of UK Hospitality Industry.

Research Aim: Various technologies can be implemented to achieve eco-friendliness, such as; internet of things, automation technology, bamboo industrialisation, and sustainable building construction. On the other hand, eco-friendly practices include; water and energy conservation, renewable energy use, waste recycling and management, alternative plastic products, and more. Many hotels in the UK install solar panels and automated systems, which generate renewable energy and ensure complete automation for lights and water. It is worth evaluating how eco-friendly technologies and practices affect the hotel selection decision of guests in the UK hospitality industry.

Topic 4: How Economic Conditions of a Country Impact its Local Tourism: Identifying the Economic Factors Influencing the Tourism Sector.

Research Aim: Economic factors have a great impact on tourism. When a country is economically strong, it spends a great deal on tourism development. On the other hand, tourism could be adversely affected if a country is struggling with its finances. This research aims to investigate and critically analyse the economic factors which tend to affect the tourism sector of a country. The study will also weigh the economic upsides and downsides of these factors concerning local tourism.

Topic 5: Assessing the Impact of Social Media Platforms on Tourism Destination Selection.

Research Aim: These days, social media websites play a tremendous role for tourists in destination selection. The experiences and reviews that people share on online social platforms have a huge impact on making or breaking the future of any tourist destination. This research will analyze the role of different social media platforms in choosing tourism destinations among tourists. This research will also shed light on the rationale and factors people rely on social media to select their tourism destination.

Topic 6: Assessing the Impact of Government Rules, Regulations, and Policies on Tourism Development: A Case Study of Developing Countries.

Research Aim: The tourism sector of any country is greatly looked after by governmental and regulatory bodies. This research will analyze the role played by such bodies from the perspective of policymaking and regulation implementation. The study will also explore how the impact of policymaking and government regulations in developed countries might be different from that of developing countries.

Topic 7: Analysing the Impact of Natural Hazards on the Tourism Industry of the UK: Recommending Effective Measures to Minimise Risk.

Research Aim: Natural hazards can have a disastrous effect on the tourism industry of any country. The UK is one of the countries where the tourism industry has experienced huge success. Thus, this research will be carried out to analyze the impact of such hazards on the UK’s tourism sector.

Topic 8: Assessing the Factors and Preferences Impacting Tourist's Decisions to Travel to a Dark Tourism Site.

Research Aim: As a result of a shift in preferences of tourists and an urge to explore and learn, dark tourism has gained immense popularity and success in recent times. This research will explore the factors and reasons why tourists choose dark places as their tourism destination.

Topic 9: The Impact of Travel Bloggers and vloggers on the Tourism Industry.

Research Aim: Travel bloggers and vloggers are an important part of the tourism industry now. These people travel the world, document their experiences through their writing or videos, and influence people. Tourists throughout the world now depend on their reviews and choose their travel destinations accordingly. This research will aim to explore how these influencers have completely changed the tourism industry.

Educational Tourism Dissertation Topics

Tourism has gained tremendous popularity among academicians and researchers in recent times. Educational tourism primarily takes into consideration technical competencies and new knowledge gained outside the classroom environment.

Educational tourism brings to light the idea of travelling to learn about the cultures of other nations. Exchange student programmes are perhaps the most commonly employed educational tourism strategy, allowing students to learn about the culture of the host nation through research work and travel. Possible areas of research in this field of tourism for your dissertation are provided below;

Topic 1: Educational Tourism Programmes and the Popularity of Host Nations

Research Aim: This research will discuss the educational exchange programmes in detail and will also assess how educational tourism can add to the appeal of the host nations for prospective tourists.

Topic 2: Factors Affecting the Decision of British Students to Join International Student Exchange Programmes.

Research Aim: Even though student exchange programmes are popular throughout the world, there are certain countries where they are practised the most. This research will study one such country, the UK, concerning the factors that encourage British students to join international exchange programmes.

Topic 3: Factors Contributing Towards the Success of Work & Study Programmes in the UK

Research Aim: This research will analyse the factors that contribute towards the success of study programmes in the UK, i.e. benefits of studying in the UK and the attractiveness of the UK as a place to live and study.

Topic 4: To Analyse the Satisfaction of International Students Enrolled in Student Exchange Programmes in the UK

Research Aim: This research will cover an important topic, i.e., measure the satisfaction of international students enrolled in exchange programs in the UK – the same topic can be used for any other country such as the USA or Canada.

Topic 5: To Investigate Potential Marketing and Communication Tools to Promote “any country” as the Best Place to Pursue Higher Education.

Research Aim: This research will investigate and conclude the most successful marketing and communication tools that are used to promote exchange programmes in a particular country. The topic can be customised according to the country of your choice.

Topic 6: What are the factors Influencing British Students’ Decision to Join Academic Year Exchange Programme in Japan?

Research Aim: Japan is one of the most popular destinations when it comes to student exchange programmes. This research will assess the factors that influence a British student’s decision to go to Japan to pursue education.

Topic 7: To Examine the Popularity of Student Exchange Programmes Offered by Chinese-speaking Countries.

Research Aim: This research will explore the reasons for the popularity of student exchange programmes in countries where Chinese is the official language such as Hong Kong, Taiwan, China, etc.

Topic 8: To Investigate the Attitude and Perception of British Students toward Summer Camps.

Research Aim: Summer camps are extremely popular in the west. This research will explore the perceptions of British students towards summer camps and what motivates them to attend them.

Topic 9: Factors Affecting the Decision of University Students to Pursue a Placement Programme in the US?

Research Aim: This research will aim to understand the rationale of university students’ decisions to pursue placement programmes in the US,

Topic 10: To Examine the Satisfaction of University Students Returning from Cultural Exchange Programmes in the US.

Research Aim: This research will aim to understand the satisfaction of university students who are on their way back from exchange programmes in the US.

Medical Tourism Dissertation Topics

Medical tourism is a new area of study in the tourism industry. The gap in the prices of medical facilities available in developing and developed countries is significant, propelling many patients to travel to far destinations to benefit from economic, medical services.

Similarly, many financially well-off patients decide to have medical treatment in foreign countries with advanced and established medical systems that provide state-of-the-art medical facilities unavailable in their home countries.

Although there may be insufficient secondary data to analyse this tourism sub-topic, researching this area will prove to be interesting. You can choose your medical tourism dissertation topics from this list.

Topic 1: Investigating the Reasons Why British Citizens Travel to Different Countries for their Dental Procedures

Research Aim: This research will identify and discuss in detail the reasons why British citizens travel to different countries for dental treatment.

Topic 2: The efficacy of marketing and communication tools employed by Thai plastic surgery and extreme makeover service providers – An investigation into the attitude and perception of British travellers.

Research Aim: A large number of British citizens travel to Thailand for cosmetic and plastic surgeries. This research will aim to understand the attitudes and perceptions of British travellers who opt for these surgeries in a foreign country. The research will also assess the marketing and communication tools employed by Thai medical service providers.

Topic 3: To Identify and Discuss Critical Marketing Strategies to Promote a Weight Loss Centre in the UK.

Research Aim: This research will talk about the marketing strategies that are undertaken in the UK to promote weight loss centres.

Topic 4: Measuring Customer satisfaction of British Lesbians After Having Sex Reassignment at Yanhee International Hospital, Bangkok

Research Aim: This research will measure the customer satisfaction of British lesbians after they have undergone gender reassignment at the Yanhee International Hospital in Bangkok.

Topic 5: To Examine the Factors Influencing the Decisions of British Women to Buy Body Contour Tour Packages in East Asia.

Research Aim: This study will analyze the factors that influence the decision-making of British women when burying body contour tour packages in East Asia.

Topic 6: To Investigate the Extent to Which Swiss Weight Control Tour Packages Have Influenced Women in the UK.

Research Aim: This research will focus on the decision-making detriments of British Women who opt to purchase weight control tour packages in Switzerland.

Topic 7: How Young British Females Perceive Facial Lifting package Tours in East Asia?

Research Aim: This study will analyze how young British females perceive facial lifting package tours in East Asia.

Topic 8: To Understand and Discuss the Factors Affecting Buying Decisions to Benefit from Extreme Makeover Tour Packages in Eastern Europe.

Research Aim: This research will critically explore the factors that influence the buying decision of customers who purchase extreme makeover packages from Eastern Europe.

Topic 9: How Attractive are the Plastic Surgery Makeover Services to Female British Customers – A Qualitative Study

Research Aim: This research will understand and analyze the attractiveness of plastic surgery makeover services that influence British females to purchase them. The research will be descriptive in nature.

Topic 10: How Homosexual Men Choose Medical Tour Packages for Sex Reassignment.

Research Aim: This study will investigate gender reassignment tour packages that interest homosexual men and the factors influencing their decision-making process.

Tourism Management Dissertation Topics

Tourism management is perhaps the most interesting area of the tourism industry. It mainly involves travelling for the purpose of leisure and recreation. People travelling to other countries and outside their usual environment with the intent of leisure can be classified as tourists.

It should be noted that the phenomenon of tourism has grown tremendously in recent years, thanks to the impact of globalisation. There are many countries such as Malaysia, Thailand, Singapore, Maldives, and Fiji, whose largest source of income is tourism. In these countries, tourism generates huge revenue for the government and also provides employment opportunities for the working class as well as businesses.

The suggestions below can help you to narrow your research for your tourism dissertation.

Topic 1: How British Tourists Perceive Chinese World Heritage Tour – A Qualitative Study

Research Aim: This research will focus on how Chinese heritage is perceived by British tourists and what compels them to visit China.

Topic 2: Exploring the Factors that Make London the Most Popular Destination for Christmas Shopping

Research Aim: This research will analyse and explore the various factors that promote London as one of the most attractive destinations for Christmas shopping.

Topic 3: Investigating the Underlying Factors that British Citizens Consider when Choosing a Destination for Their Winter Holidays.

Research Aim: This research will analyse the various factors that British citizens consider and evaluate when choosing a destination for their winter vacations.

Topic 4: An Analysis of Factors Affecting Employees’ Motivation in Luxury Hotels of Dubai.

Research Aim: This research will study the factors influencing employee motivation in luxury and five-star hotels in Dubai. The study will make use of secondary data and primary research to establish the exact factors that motivate employees to work for luxury hotels in Dubai.

Topic 5: How the Tourism Industry of Thailand Responded to the Tsunami.

Research Aim: This study will dive into the past to establish how the Thai tourism industry responded to Tsunami.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 6: Factors Influencing British Customers’ Decisions of Purchasing Egypt Tour Packages.

Research Aim: This research will explore the factors that British citizens consider when planning their holiday to Egypt.

Topic 7: Attitude and Perception of British Tourists Toward Thailand as a Winter Holiday Destination

Research Aim: This study will research why the British choose Thailand as their winter holiday destination.

Topic 8: The Increasing Popularity of Cruise Travel in South Africa Among British Tourists

Research Aim: This research will consider the reasons why South African cruise is extremely popular amongst British tourists.

Topic 9: To Investigate the Efficacy of Integrated Marketing Communication Tools to Restore the Image of Amsterdam as the Best Tourist Destination in Europe

Research Aim: This research will explore the marketing and communication tools utilized to market Amsterdam as the best tourism destination in Europe.

Topic 10: Factors Influencing British Customers’ Decision to Choose a Particular Destination During the Summer/winter Holiday

Research Aim: This research will discuss all the factors that influence British citizens to choose a destination for their summer or winter holidays. This topic can be customized according to a country of your choosing.

Hospitality Dissertation Topics

Hospitality industry consists of casinos, resorts, restaurants, hotels, catering as well as other businesses that serve the tourists. At its core hospitality can be defined as the relationship between a guest and the hotel.

Other aspects of hospitality include but are not limited to liberality, friendliness, warm welcome, entertainment, goodwill, and reception. Modern-day businesses pride themselves on their acts of hospitality. Thus, it is an extremely interesting sub-topic to base your dissertation on. Some topics in this area of tourism are suggested below.

Topic 1: Examining How Popular Travel Agents Such as eBrooker and Opodo are Perceived by British Tourists

Research Aim: This research will evaluate some of the best and most popular travel agents such as Opodo and eBookers and how they assist British tourists with their destination planning.

Topic 2: Identifying the Factors that Influence Leisure Hotel Buying Decisions of British Customers

Research Aim: This research will identify the factors that influence British customers’ decision to opt for luxury hotels.

Topic 3: Identifying Features of a leisure hotel that attract British honeymoon couples

Research Aim: This research will identify features of a luxury hotel that attract British couples looking for a honeymoon location.

Topic 4: Investigating Hospitality Practices of Popular Leisure Hotels in Dubai

Research Aim: This study will investigate hospitality purchases of attractive luxury hotels in Dubai.

Topic 5: What are the Prime Factors Influencing Restaurant Selection Decisions of Young British Couples?

Research Aim: This research will explore the factors that influence British couples to select restaurants for their time out.

Topic 6: Investigating and Reviewing Strategies Employed by Hotel Restaurants and Pubs in London to Keep Their Employees Motivated

Research Aim: This research will study an important aspect of the tourism industry, i.e., how hotel restaurants and pubs in London keep their employees motivated.

Topic 7: Exploring the Relationship Between Culture and Leisure Hotel Buying Decisions in London.

Research Aim: This research will investigate the relationship between how customers in London choose a luxury hotel based on their culture.

Topic 8: Creating Brand Sales and Recognition Using Integrated Marketing Communication Tools.

Research Aim: This research will explore how brand sales and recognition are built using various marketing and communication tools.

Topic 9: Understanding the Relationship Between Customers’ Buying Decisions and Leisure Hotel Hospitality Features within the Context of Overseas Holidays

Research Aim: This research will explore the relationship between customers’ decision to choose a luxury hotel while visiting different countries.

Topic 10: The Impact of Hospitality Companies’ Brand Image on Tourists’ Buying Decisions.

Research Aim: This research will first talk about different hospitality companies and how their brand image impacts tourists’ buying decisions.

Black Tourism Dissertation Topics

Black tourism, also known as dark tourism and grief tourism, involves travelling to historical sites/places associated with death, casualties, and suffering.

Dark or black tourist sites such as battlefields, monuments, castles, Tsunami sites, and Ground Zero are man-made or natural. They are found commonly in Scotland, South Asia, China, and Eastern Europe.

Dark tourism may not be the ideal choice for many students. However, it is an exciting topic to explore. Possible research topics under this field of tourism are listed below:

Topic 1: How Local Communities Can Benefit Commercially and Socially from Tours to Death/Casualty Sites – A Qualitative Study

Research Aim: This research will explore the various benefits that local communities can experience from touring death or casualty sites.

Topic 2: Attitude and Perception of Tourists Towards Taj Mahal in India

Research Aim: Taj Mahal can be categorised as a dark tourism site because many people consider it a mausoleum. This research will discuss the attitude and perceptions of tourists when visiting the Taj Mahal.

Topic 3: To Investigate and Identify the Factors Influencing Tourists’ Decisions to Visit gGrief Sites in the UK

Research Aim: This research will explore the factors that influence the decisions of tourists to visit grief sites in the UK.

Topic 4: Is Mercat Tour in Scotland a Grief Tourism Site for Potential Tourists?

Research Aim: Mercat Tour in Scotland is considered a ghost site. This study will explore what makes this site a dark tourism destination.

Topic 5: Developing a Highly Effective Marketing Strategy to Promote London Dungeon Among the Tourists

Research Aim: This research will understand the various marketing strategies undertaken to promote the London Dungeon amongst tourists.

Topic 6: What are the Primary Factors Influencing British Tourists’ Decision to Choose Grief Sites?

Research Aim: This research will understand the various factors that influence British tourists’ decision to select a dark tourism site.

Topic 7: Developing a Marketing Strategy to Promote Beaumaris Prison in Wales as Another Black Tourism Site in Britain

Research Aim: This research will focus on developing a successful marketing strategy that will help promote Beaumaris Prison in Wales as a black tourism site in Britain.

Topic 8: How are Man-made Grief tourism Sites are Perceived by British Tourists?

Research Aim: This research will discover how British tourists perceive man-made dark tourism destinations.

Comparing the Man-made Black Tourism Sites with the Natural Disaster Grief Sites from the Perspective of Tourists

Research Aim: This research will compare manmade and natural dark tourism destinations with a focus on tourists’ perceptions.

Topic 10: Do the Local Communities Economically Benefit from Tourists Visiting Dark Tourism Sites?

Research Aim: This research will explore whether or not local communities are impacted in any way when dark tourist sites in their locality are visited.

Sustainability and Tourism Dissertation Topics

At its core, this field of tourism primarily focuses on the way tourists can live harmoniously with the planet earth. Ecotourist sites or sustainable tourist sites are those that promote fauna and flora and cultural heritage. Another objective of eco-tourism is to provide social and economic opportunities to local communities. Some interesting topics worth exploring, in this area, are suggested below:

Topic 1: Investigating the Impact of the Internet on the Growth of Eco-tourism in the UK

Research Aim: This research will study the impact of the internet on the rising eco-tourism trend in the UK.

Topic 2: Factors Affecting British Customers’ Decision of Choosing an Eco-tourism

Research Aim: This research will study the reason why British tourists opt for an eco-tourism site as compared to traditional destinations.

Topic 3: Establishing and Discussing Strategies to Promote Swansea as the Best Eco-tourist Spot in the UK

Research Aim: This research will discuss the various ways through which Swansea can be promoted as the best eco-tourist spot in the UK.

Topic 4: Analysing the Role of Price in the Selection of Eco-tourism Destinations

Research Aim: This research will understand the various factors that influence the tourists’ decision to choose an eco-friendly site for their next holiday destination.

Topic 5: Examining the Use of Integrated Marketing Communication Tools to Promote Eco-tourism in Great Britain

Research Aim: This research will study and analyze the different ways through which integrated marketing communication tools should be used to promote eco-tourism in the UK.

Topic 6: Comparing Developing World Eco-tourism Sites Against Western Eco-tourism Sites

Research Aim: This study will compare developing eco-tourism sites and developed or Western eco-tourism sites. The study will conclude which sites tourists prefer and what factors lead them to their decision.

Topic 7: Does Eco-tourism Develop Social and Economic Opportunities for Local Communities?

Research Aim: This research will explore whether or not eco-tourism helps develop social and economic opportunities in the local communities. If it does, the study will explore those factors as well.

Topic 8: Exploring the Factors Affecting the Buying Decisions of Customers Interested in Eco-tourism Sites

Research Aim: This research will identify and discuss the various factors that affect the buying decision of customers who are interested in eco-tourism sites. These factors will then be explored in detail in this study.

Topic 9: Analysis of the Potential of Edinburgh as an Eco-tourism Site in the UK

Research Aim: This research will compare manmade and natural dark tourism destinations and will also include tourists’ perceptions.

Topic 10: Assessing the Impact of Grass Root level Education in Promoting Sustainable Tourism in Europe – A Review of the Literature

Research Aim: This research will discuss the impact of grass root level education to promote sustainable tourism in Europe. The study will be based on the qualitative research method.

Important Notes:

As a tourism and hospitality student looking to get good grades, it is essential to develop new ideas and experiment on existing tourism and hospitality theories – i.e., to add value and interest in your research topic.

The field of tourism and hospitality is vast and interrelated to so many other academic disciplines like civil engineering , construction , law , engineering management , healthcare , mental health , artificial intelligence , physiotherapy , sociology , management , marketing and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best tourism and hospitality dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Please take a look at some of our sample tourism and hospitality dissertation topics to get an idea for your dissertation.

How to Structure your Tourism and Hospitality Dissertation

A well-structured dissertation can help students to achieve a high overall academic grade.

A Title Page
Acknowledgements
Declaration
Abstract: A summary of the research completed
Table of Contents
Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation can also be added to this chapter.
Literature Review : This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of research questions to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area while identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy .
Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs , charts, and tables in this chapter to identify meaningful trends and relationships.
Discussion and Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section is to establish the link between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
References: Make sure to complete this in accordance with your University’s requirements
Bibliography
Appendices: Any additional information, diagrams, graphs that were used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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How to find dissertation topics about tourism and hospitality.

To find tourism and hospitality dissertation topics:

Examine industry trends and challenges.
Explore cultural, environmental, or tech impacts.
Research niche areas like ecotourism or event management.
Analyze customer behavior and satisfaction.
Consider sustainable practices.
Select a topic aligning with your passion and career aspirations.

88 Tourism Management Essay Topic Ideas & Examples

🏆 best tourism management topic ideas & essay examples, 🔎 good research topics about tourism management, 📝 most interesting tourism management topics to write about, ❓ tourism management research questions.

Human Resource Management in Tourism In his research, Nickson points out that the human resource management in the tourism incorporates the management principles to integrate with the specific needs in the tourism industry.
The Facility Management in the Tourism Industry In understanding the role of technology in any industry, it is important to master the basic elements of the industry in terms of its area of specialization, services and goods offered to customers. We will write a custom essay specifically for you by our professional experts 808 writers online Learn More
Destination Marketing and Destination Management in Tourism The purpose of this task is to discuss reasons why misunderstanding of the concepts of destination marketing and destination management leads to poor sustainable tourism planning and management of tourism impacts.
Service Management of Innovation Tourism Industry Innovation taking place in tourism industry is resulting into new ideas, services, and products to the marketplace and as part of overall changes taking place in the industry, innovation in the industry is leading to […]
Revenue Management in the Tourism Industry To predict the behavioural patterns of customers, the availability of the product in the market is optimised with a hope of maximising on revenues.
Tourism Disaster Management In this phase, the main element of the management strategies for the disaster that is going on is assessment of the impacts and reconstruction.
VisitBritain’s Marketing Strategy for the 2012 Olympic Games and Diamond Jubilee The VisitBritain campaign is significant in helping Britain realize economic growth before, during, and after the 2012 Olympic Games as well as the Diamond Jubilee celebrations.
“Coolness” of the City in Tourism Management The ‘coolness’ of the city and its culture is a powerful instrument in advancing the city’s attractive features, infrastructure, and business.
Contemporary Tourism and Hospitality Management I have always enjoyed visiting other countries, and Europe remains one of my favorite destinations since I see it as a small corner of the planet connecting a great variety of cultures.
Yield Management and Tourism Industry in Saudi Arabia Thus, the hospitality industry of the country can rely on the support of the state, and this factor can contribute to the development of the hospitality industry.
Tourism Management as an Ethnographic Theme Thus, as it is stated in some of the interview, tourists generally expect the attitude of obeisance towards them, and the workers of the tourism sphere feel themselves as the obedient servants.
Sustainable Hospitality Management The paper will clear some concepts of Hospitality Management and Sustainable Hospitality Management, Assessment of Operational Efficiency of Hospitality Organizations, Critical analysis of Hospitality Parameters, Critical evaluation of Principles and Procedures Involved in Environmental Management […]
Sustainable Tourism Development Management It includes the air, the climate of the place, the water bodies, the landscape, the animals, the birds and other life forms habiting the place, the plants and its overall beauty.
Service 2020: Hospitality and Tourism Management Technology will change the view of service management and customer relations. This end of the market will be driven by technology, performance, and design.
Tourism Management of the National Parks and Heritage The National parks are credited for being major tourist attraction sites as compared to national heritage and promotion of the tourism industry as they have what the tourist wants to see, that is, the beauty […]
Home Exchange and Implications for Tourism Management A listing refers to a list of people who are also interested in exchanging a home from a particular country and the quality of their homes is also given.
Abu Dhabi Department of Culture and Tourism’s Conflict Management The concept of Sulha, although not directly outlined in the organization’s code of conduct, is the main driving instrument of internal conflict resolution in the Abu Dhabi Department of Culture and Tourism.
Tourism Industry: Emergency and Crisis Management The technological and scientific breakthrough that has been witnessed over the past several decades has created the foil for the rapid development of the tourism industry. What are the primary causes of emergencies and crises […]
Sun Peaks Resort: Tourism Management One is determined to examine the relevant aspects of the example of the Ski School in the Sun Peak Resort as the latter has the highest rating among all the Canadian resorts from the standpoint […]
Sex Tourism Management Controversy As explained in the introductory section above, sex tourism refers to an aspect of tourism where the primary aim of the tourist is to have in sexual engagements with the people in their destination.
Hospitality Management: Arabian Desert Resort In addition, it is the role of the sales manager to improve the facilities, maintain awareness of factors, which affect the hotel, and to gain a deeper perceptive of the needs and feelings of the […]
Tourism Destination Management and Development Tourism destination development and management is a key factor to the success of the tourism industry in any given region. The regional bodies come in with professionalism that is key to the success of the […]
Ethical Dimensions into Tourism Policy and Management Therefore, in analyzing the aspiration and practical application of ethics in tourism in regard to the policy and management of tourism endeavours, emphasis will be on the above aspects.
Forecasting the Tourism Activity as a Risk Management Instrument
Casino and Gaming Management in Tourism: Monte Carlo, Baden Baden, and Las Vegas
Business Continuity and Crisis Management in Tourism
Traveling to India: The Problems Management of Tourism Business in One of the Most Conservative Countries
The Importance of Total Quality Management in Tourism
Management in Services as a Marketing Instrument for Increasing Customers’ Satisfaction With Tourism Products
ICT Tools as Management Support in Croatian Tourism
Strategic Management Within the Tourism and the World Globalization
A Bass Model Application to Tourism Facility Management
Strategic Management Problems for Romanian Tourism Companies
Economic Possibilities and Management of Solar Energy Use in Tourism
Sustainable Development and Tourism Destination Management of Hot Springs Hotels in Taiwan
Religious Tourism and Pilgrimage Management by Razaq Raj and Kevin Griffin
Management Strategy and Policy of Etihad Airways Tourism
Events Management in Tourism: Attracting More Tourists
Creation and Management of Innovative Tourism Products in Italian Networks of Reserves in the Alps
Rural Tourism: Development, Management, and Sustainability in Rural Establishments
The Place and Role of Financing in the Management of Small Businesses in the Tourism
Effective International Tourism Management
The Use of Digital Technologies in the Tourism Management
Online Tourism Information Management System
Environmental Management and the Competitiveness of Nature-Based Tourism Destinations
Yield Management Tourism: A Pricing Strategy to Generate Maximum Revenue
Social Sustainability Tourism Management: Human Rights, Inclusion, Health and Safety
Marketing and Management Implementation on Megatrends in Modern Tourism
Destination Management Organizations and Health Tourism Visual Identification in Central and Eastern Europe
Risk and Crisis Management in Tourism Industry: Linking Tourism Into Emergency Management
Why the Development and Management of Tourism Can Not Be Left Entirely in the Hands of the Private Sector
Tourism Development in Zambia: Planning and Natural Resource Management
Management and Development Possibilities for Spa Tourism in Serbia
Logistics and Supply Chain Management in Tourism
Main Stages Involved With Capacity Management Tourism
Information Systems Management for Travel and Tourism
Stakeholders and Public-Private Partnerships Role in Tourism Management
The Strategies for Management of the Tourism Sector During the Coronavirus Pandemic
Collaboration, Management Contract, and Franchising in the Tourism Industry
Operation Management Practices and Tactics of Hotel Novotel Tourism
China’s Tourism Resources and Management
Strengthening the Employ Ability of Hotel Restaurant Tourism Management Through Work and Travel Program
Enterprise Risk Management With Foreign Exchange Exposures: Evidence From Taiwan Tourism Industry
What Is the Future of Tourism Management?
What Skills Do You Need in Tourism Management?
What Are the Features of the Management Decision Making Process in Tourism Management?
What Are the Benefits of Being a Tourism Management?
When Did Tourism Management Originate?
What Is the Task of Tourism Management?
Is Tourism Management a Part of Economics?
What Are the Main Features of Tourism Management?
How Has Tourism Management Evolved?
What Are the Functions of Tourism Management?
What Are the Principles of Tourism Management?
What Are the Popular Methods of Tourism Management?
What Are the Features of Tourism Management Organizational Structures in Tourism Management?
What Are the Management Issues in Tourism Management?
What Is the Biggest Problem in Tourism Management?
What Is the Main Purpose of Tourism Management?
What Is the Concept of Tourism Management?
What Are the Features of Tourism Service Quality Management in Tourism Management?
Which Type of Trade Is Tourism Management?
Who Is the Father of Tourism Management?
Is Tourism Management a Market or Industry?
What Is the Value of Tourism Management?
What Is the Most Important Impact of Tourism Management?
What Will Happen if There Is No Tourism Management?
How Does Tourism Management Affect Society?
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Elsevier - PMC COVID-19 Collection

Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research

The paper aims to critically review past and emerging literature to help professionals and researchers alike to better understand, manage and valorize both the tourism impacts and transformational affordance of COVID-19. To achieve this, first, the paper discusses why and how the COVID-19 can be a transformational opportunity by discussing the circumstances and the questions raised by the pandemic. By doing this, the paper identifies the fundamental values, institutions and pre-assumptions that the tourism industry and academia should challenge and break through to advance and reset the research and practice frontiers. The paper continues by discussing the major impacts, behaviours and experiences that three major tourism stakeholders (namely tourism demand, supply and destination management organisations and policy makers) are experiencing during three COVID-19 stages (response, recovery and reset). This provides an overview of the type and scale of the COVID-19 tourism impacts and implications for tourism research.

1. Introduction: Setting the necessity and parameters for tourism COVID-19 research

The COVID-19 (declared as a pandemic by WHO, 12 March 2020) of significantly impacts the global economic, political, socio-cultural systems. Health communication strategies and measures (e.g. social distancing, travel and mobility bans, community lockdowns, stay at home campaigns, self- or mandatory-quarantine, curbs on crowding) have halted global travel, tourism and leisure. Being a highly vulnerable industry to numerous environmental, political, socio-economic risks, tourism is used to and has become resilient in bouncing back ( Novelli, Gussing Burgess, Jones, & Ritchie, 2018 ) from various crises and outbreaks (e.g. terrorism, earthquakes, Ebola, SARS, Zika). However, the nature, the unprecedented circumstances and impacts of the COVID-19, demonstrate signs that this crisis is not only different, but it can have profound and long-term structural and transformational changes to tourism as socio-economic activity and industry. Indeed, the global and huge scale, the multidimensional and interconnected impacts challenging current values and systems and leading to a worldwide recession and depression are the most distinctive characteristics of this pandemic.

COVID-19 tourism impacts will be uneven in space and time, and apart from the human tool, estimates show an enormous and international economic impact: international tourist arrivals are estimated to drop to 78% causing a loss of US$ 1.2 trillion in export revenues from tourism and 120 million direct tourism job cuts representing seven times the impact of September 11, and the largest decline in the history ( UNWTO, 2020 ). Being one of the most important global employer (1 in 10 jobs are directly related to tourism, UNWTO, 2020 ) and the major GDP contributor for several countries, tourism and COVID-19 are the epicenter of all international discussions and economies.

Within the burgeoning industry discussions and research about tourism and COVID-19, there is an unanimous call to see and use the pandemic as a transformative opportunity ( Mair, 2020 ). Industry should not only recover but also reimagine and reform the next normal and economic order ( McKinsey, 2020 ), while researchers should not solely use COVID-19 as another context to replicate existing knowledge for measuring and predicting tourism impacts ( Gössling et al., 2020 , Hall et al., 2020 ). Although such studies are important for managing the pandemic, they do not advance knowledge and/or guide the industry to a step beyond. Moreover, because of the interlinked socio-cultural, economic, psychological and political impacts of COVID-19 of this magnitude, unforeseen trajectories instead of historical trends are expected and the predictive power of ‘old’ explanatory models may not work. Moreover, there is enough evidence to claim that both the tourism industry and research have matured to a good extent providing sufficient knowledge about how to study and effectively: (1) design and implement crisis recovery and response strategies (e.g. McKercher & Chon, 2004 ); (2) build resilience to address future crises ( Hall, Prayag, & Amore, 2017 ). What is still lacking is knowledge about how crisis can foster industry change, how companies can convert this crisis disruption into transformative innovation and how to conduct research that can enable, inform and shape the rethinking and resetting of a next normal.

Crises can be a change trigger, but none crisis has been so far a significant transition event in tourism ( Hall et al., 2020 ). Crises have also been used as a political tool to stabilize existing structures and diminish the possibility of collective mobilization ( Masco, 2017 ). As change can be selective and/or optional for the tourism stakeholders (e.g. tourists, operators, destination organisations, policy makers, local communities, employees), the nature and degree of crises-led transformations depend on whether and how these stakeholders are affected by, respond to, recover and reflect on crises. Consequently, to better understand, predict but also inform and shape change, tourism COVID-19 research should provide a deeper examination and understanding of the tourism stakeholders’ (behavioural, cognitive, emotional, psychological and even ideological) drivers, actions and reactions to their COVID-19 impacts. Research should also examine and understand the stakeholders’ lived and perceived COVID-19 experiences as well as their consciousness, mindfulness, capabilities and willingness to understand and act (pro-actively and re-actively) to the pandemic, as all these can equally influence their attitudes, behaviours and change potential.

COVID-19 tourism research should also advance our knowledge for informing, fostering, shaping or even leading such crises-enabled transformations. Otherwise, we will simply experience one crisis after the other ( Lew, 2020 ). Responding to the mushrooming euphoria of COVID-19 tourism related research, Gretzel et al. (2020) also plead for transformative e-tourism research that can shape tourism futures by making value systems, institutional logics, scientific paradigms and technology notions visible and transformable. To achieve scientific paradigm shifts, e-tourism research should embrace historicity, reflexivity, transparency, equity, plurality and creativity ( Gretzel et al., 2020 ). To avoid the bubble of the COVID-19 research orgasm and advance tourism research, others have also suggested to adopt inter-disciplinary ( Wen, Wang, Kozak, Liu, & Hou, 2020 ), multi-disciplinary ( Gössling et al., 2020 , Hall et al., 2020 ) or even anti-disciplinary ( Sigala, 2018 ) research to enable out-of-the-box, creative and flexible thinking that challenges and goes beyond existing pre-assumptions and mindsets.

To address these needs and gaps, this paper aims to critically review past and emerging literature to help professionals and researchers alike to better understand, manage and valorize both the tourism impacts and transformational affordance of COVID-19. To achieve this, first, the paper discusses why and how the COVID-19 can be a transformational opportunity by discussing the circumstances and the questions raised by the pandemic. By doing this, the paper identifies the fundamental values, institutions and pre-assumptions that the tourism industry and academia should challenge and break through to advance and reset the research and practice frontiers. The paper continues by discussing the major impacts, behaviours and experiences that three major tourism stakeholders (namely tourism demand, supply and destination management organisations and policy makers) are experiencing during three COVID-19 stages (response, recovery and reset). This analysis is useful because it provides an overview and understanding of the type and scale of the COVID-19 tourism impacts, while it also demonstrates that the way in which stakeholders and researchers understand, react and behave in each stage may form and set the next (new) normal in the post COVID-19 era. Responding to the call for transformative research, discussions are developed based on the rational that tourism research should go beyond replicating and reconfirming existing knowledge within the COVID-19 context; instead tourism COVID-19 research should see new things and see them differently to inform and guide tourism futures. Hence, the paper suggests potential new research areas and theoretical lenses that can be used for advancing and resetting industry practice and research. The paper does not aim to provide a fully comprehensive and inclusive analysis of all the impacts, theories, topics and tourism stakeholders that COVID-19 tourism research can examine. Instead, it aims to provide practical and theoretical implications on how to better research, understand, manage and transformative valorize COVID-19 tourism impacts.

2. COVID-19 circumstances and tourism: Shifting the research focus to challenge, reset and contradict institutional logics, systems and assumptions

Research investigating, measuring and predicting the COVID-19 tourism impacts is important in order to eliminate ‘casualties’, draft, monitor and improve response strategies (i.e. you cannot manage what you cannot measure). However, research focusing on the features and impacts of crises instead of their structural roots tends to conceal and stabilize the conditions and corollary social structures through which crises are produced ( Barrios, 2017: 151 ). Investigating the real roots of COVID-19 may go beyond the boundaries and scope of tourism research. Yet, the latter needs to look into and challenge the tourism ‘circumstances’ and structures that have enabled and sometimes accelerated the global spread and impact of COVID-19. Unfortunately, the economists downplay the pandemic as a purely natural event originating and operating outside of the economic system ( Nowlin, 2017 ). But, treating COVID-19 as an exogenous shock and phenomenon that has nothing to do with socio-economic structures and values, can perpetuate and strengthen the pandemic roots during the post COVID-era as well as constrain change and transformational processes.

COVID-19 is a crisis of the economized societies rooted in the growth-paradigm ( Ötsch, 2020 ). COVID-19 is also a result of the intersection of broader processes of urbanisation, globalisation, environmental change, agribusiness and contemporary capitalism ( Allen et al., 2017 ). The nature of tourism (requiring traveling) and its evolution and growth paradigms are a significant contributor to such circumstances and the current socio-economic system accelerating the spread and impact of this contagious and infectious virus. Tourism is a result but also responsible for: our highly interconnected and global world; pollution, waste and climate change; global, national and regional economic development and growth; superiority of capitalism values in people’s and business decision-making but also policy and politics formulations. As climate change increases the frequency of pandemics and outbreaks, pandemics are expected to become more common in the future ( World Economic Forum (2019) (2019), 2019 ), which in turn highlights the interwoven nature and vicious circle forces between the biological, physical and socio-economic systems.

Moreover, the economic system and mindset contributing to the COVID-19 has also been guiding and shaping the COVID-19 response and recovery strategies of governments, institutions, businesses and people alike. This can significantly perpetuate and repeat crises as we are treating their symptoms and not their roots. For example, economic priorities for maintaining business continuity and jobs, resume and recovering to the old ‘economic success growth’, have been driving governments’ policies and practices such as: economic support (e.g. subsidies, tax reliefs) to tourism businesses and employees; debates for relaxation of restrictions for re-opening and re-starting economies at the expense of a second way and human lives. Similarly, people have engaged in panic buying and (over)-consumption of online experiences (e.g. virtual entertainment, dining, drinking, traveling) during lock-downs, that demonstrate their persistence, preference and fear of loosing to their ‘consumerism’ traditional lifestyles deemed essential for their success and happiness. Early COVID-19 tourism research also reinforces a similar mindset, e.g. many studies trying to measure the economic impacts of COVID-19 trading them off to socio-cultural and biological impacts, studies aiming to predict and measure when tourists will start traveling again and when we can reach the old tourism targets. As governments race to minimise economic losses, and be the first to reopen borders and (tourism) businesses, and financial markets, investors, cash liquidity and financial survival are equally pressing multinational and small tourism enterprises, they are all also looking for tourism research that can ‘feed’ and ‘reconfirm’ their mindset and help them resume operations based on the old paradigms and business models they are founded. Debates and research are based on trading between economic benefits and losses in exchange of human rights, lives, morals and ethics. There is no discussion why trade-offs are the best methodology and mindset to decide, no one has re-imagined ‘solutions’ enabling co-existence or regenerative forces between these concepts.

Overall, research, education and our socio-economic and political system (which they shape and are shaped by each other), have all framed our mindset on how we research, measure, understand, respond and aim to recover from the COVID-19. Consequently, we have converted COVID-19 from a biological virus contagion to a financial crisis contagion and recently, an economic race to re-build our old financial competitiveness. To avoid such perpetuations, tourism research should assume more responsibility in informing, driving and leading sustainable futures. To that end, COVID-19 tourism research should not be solely seen, conducted and used as a useful tool to help resume old states. Instead, COVID-19 tourism research should also challenge our growth-paradigms and assumptions that have led to the current situation and enable us to reimagine and reset tourism (e.g. Ioannides and Gyimóthy, 2020 , Gössling et al., 2020 , Hall et al., 2020 , Higgins-Desbiolles, 2020 ). To achieve this, COVID-19 tourism research should criticize ontological and epistemological foundations and assumptions that underpin the current science and growth paradigms ( Brodbeck, 2019 ). It should also deconstruct and challenge the mechanisms and systems that sustain the deleterious unsustainable tourism evolution ( Higgins-Desbiolles, 2020 ). But to regenerate and transform tourism and its socio-economic system, tourism research should not only support new ways and perspectives of researching, knowing and evolving. COVID-19 tourism research should also inspire, motivate and inform all tourism stakeholders alike to adopt new ways of being, doing and politicising. For example:

At a macro-level, COVID-19 tourism research should generate dethinking, rethinking and unthinking of pre-assumptions and mindsets including ( Higgins-Desbiolles, 2020 ): globalisation as an unstoppable force; neoliberal capitalism as the best system and decision-making tool for organizing and allocating resources; growth as the sole way for development and success. It should also challenge the ‘surveillance capitalism’, whose institutionalisation and normalisation is perceived as inevitable and unstoppable because of forces including ( Zuboff, 2015 ): institutionalised facts (e.g. data collection, analytics and mining); leading tech and disrupting companies being respected and treated as emissaries of a better future solving the “faults of capitalism” (e.g. sharing economy platforms ‘democraticing’ micro-entrepreneurship); and people seeing technologies as a necessity requirement for social and civic participation, securing employment and addressing the increasingly stressful, competitive, and stratified struggle for effective life. The COVID-19 is accelerating the institutionalisation and acceptance of this algorithmic governance, management and society, previously contested as violations of human rights, privacy and laws ( Zysman, 2006 ), but now becoming normalised in the name of health and common good.

Technology is at the core of solutions for combating the COVID-19 and re-opening tourism and the economy (e.g. mobility tracing apps, robotised-AI touchless service delivery, digital health passports and identity controls, social distancing and crowding control technologies, big data for fast and real time decision-making, humanoid robots delivering materials, disinfecting and sterilizing public spaces, detecting or measuring body temperature, providing safety or security), while technology is seen as a panacea to our COVID-19 driven-needs to normalise surveillance, to ensure health and safety, to collect and analyse personal data for fast decision-making. Although COVID-19 tourism research cannot stop these technological advances, it should fight this digital trojan horse from the inside by questioning and resetting their purposes, designs and affordances, interpretations and application ethics. Technologies are constituted by unique affordances, whose development and expression are shaped by the institutional logics in which technologies are designed, implemented, and used ( Zuboff, 2015 ). COVID-19 tourism research could simply investigate and advance our information and technological capabilities to collect, analyse and use (big) data for better knowing, predicting, controlling, and modifying human behavior (e.g. tourists and employees behaviour) as a means to produce revenue and market control ( Zuboff, 2015 ). But such research will simply further support the making of everydayness qua data imprints an intrinsic component of organizational and institutional life and a primary target of commercialization strategies ( Constantiou & Kallinikos, 2015 ). Technologies have always been an enabler, a catalyst of innovation and change, a disruptor of tourism, as well as a tool to build tourism resilience in crisis ( Hall et al., 2017 ). The COVID-19 has further enhanced the role of technologies in the recovery and reimagination of tourism, while it reinforces existing paradigms in the e-tourism evolution. Developmental trends and adoption of smart destinations and tourism services, AI, robotics and other digital advances are now accelerated to combat the COVID-19 tourism implications. COVID-19 tourism research should reimagine and re-shape the purposes, usage and means of such technological advances that significantly form how our societies and economies are being transformed, how tourism is being practiced, managed and evolves with the help and/or because of the COVID-19.

At a micro-level, COVID-19 tourism research should question and reset why tourism is viewed, practiced and managed as a way to ‘escape’, ‘relax’, ‘socialise’, ‘construct identities/status’, ‘learn’ and reward themselves from a routine, unpleasant and meaningless life. Why tourism should be researched and practiced as an escape from a boring life, instead of life being rewarding and meaningful itself? Why people have to travel thousands of miles away from home to ‘learn’ and ‘be happy’? Why companies have to commercialize and commoditize communities, people and their tangible and intangible resources as tourism attractions ‘please’ the tourists’ needs and drive economic development? Tourism paradigms and mindsets like this, have led and intensified crises like COVID-19 and this cannot be sustainable for much longer. Consumerism and tourism should not be seen as the sole way to achieve happiness, self-expression, and (economic) development. COVID-19 tourism research should inspire tourists, businesses and destinations alike to re-imagine and reset new mindsets, frontiers and behaviours such as: how to use and develop tourism to valorize and not consume tourism resources, to generate well-being, sustainability and transformational learning; how to study and practice environmental/sustainable management not as a legal necessity for lobbying and formulating policies, not as marketing tool to build brands’ and people’s identities, not as an expense to be minimized, but as a mindful business investment and personal lifestyle for a responsible future.

Overall, COVID-19 tourism research should not only be the mean to overcome the crisis and resume previously chartered economic growth trajectories. It should lead the refocusing, repurposing, reframing and re-interpretation of research questions, methodologies and outcomes, so that tourism stakeholders can in turn re-direct their actioning, conduct and evolution. To that end, COVID-19 tourism research will be benefited by embedding, adapting, reflecting and expanding the theoretical lenses and perspectives of a much greater plurality of disciplines and constructs to guide and implement research. Transformative (service) research, philosophy, criminology, ethics, law, anthropology, behavioural and religious studies, political science and diplomacy, governance, bioethics, rhetoric. Researching within unchartered waters, COVID-19 tourism research may also need to apply new methodological approaches and tools that are capable to combat roots and not symptoms of tourism crises and use the latter as transformational opportunity to reset research agendas and re-imagine and re-shape unthinkable tourism futures. Due to the newness of the field qualitative approaches such as (cyber)ethnography and the need for urgent, fast and real-time research processes and outcomes, COVID-19 tourism research may also need to intensify and advance “new” methods of (big) data collection, analysis and interpretation/visualization, such as participatory sensing (i.e. using tourists as sensors for data collection).

Paradox research, as a meta-theory and/or methodology, can also be very instrumental for informing and supporting COVID-19 tourism research. Originating in philosophy and psychology (e.g. Aristotle, Confucius, Freud), paradox research (also frequently requiring multi-disciplinarity) has helped to inform, advance and transform management science research ( Schad, Lewis, Raisch, & Smith, 2016 ) and organisations ( Cameron & Quinn, 1988 ) alike. As a meta-theory, paradox research offers a powerful lens for enriching extant theories and fostering theorizing processes in management science, because it provides deeper understanding and conceptualisation of constructs, relationships, and dynamics surrounding organizational tensions. By investigating contradictions between interdependent elements that are seemingly distinct and oppositional, one can better unravel how one element actually informs and defines the another, tied in a web of eternal mutuality. As a methodology, the paradox lens encourages researchers to approach organizational paradoxes paradoxically ( Cameron & Quinn, 1988 ). Incorporating paradox research into COVID-19 research may also be inevitable, as the COVID-19 circumstances, impacts and debates have uncovered and intensified existing paradoxes, but also generated new ones. Paradox research is also paramount to COVID-19 tourism research, if the latter is to become innovative and transformative. These are because (adapted by Schad et al., 2016 ):

• Interruptions in socio-economic life can reveal structural contradictions and paradoxes, and by studying and understanding them, one can make the crisis positive and transformative
• paradoxes intensify, grow and intensify, as contemporary organizations and their environments become increasingly global, fast-paced, and complex; the evolution and circumstances of tourism and COVID-19 are a strong evidence of a highly interconnected, fast paced and complex world
• paradox is a powerful meta-theorizing tool: opposing theoretical views may enable vital insights into persistent and interdependent contradictions, fostering richer, more creative, and more relevant theorizing
• paradox identifies and challenges our pre-assumptions: as antinomies, theoretical paradoxes remain perplexing, even paralyzing, when researchers are confined by the past and/or assumptions
• paradox help us think creatively and out-of-the box, because contradictions provoke established certainties and tempts untapped creativity

Paradox research is limitedly used within tourism research, but its applicability, versatility and value are shown already in investigating: macro-level tourism and destination management issues ( Williams & Ponsford, 2009 ); business operations ( Sigala, Airey, Jones, & Lockwood, 2004 ) and tourism demand ( Mawby, 2000 ). However, as the present and post COVID-19 era is a fertile ground of persistent and new paradoxes in tourism, tourism researchers should seriously consider adopting a paradox lense. For example, the circumstances of COVID-19 (e.g. stay at home lockdowns, social distancing) have necessitated and accelerated the use of technologies by both tourists (e.g. information about travel restrictions, online crisis communication, online COVID-19 alerts and hygiene measures) and businesses (e.g. online food delivery, virtual dining, virtual wine experiences, festivals/events, virtual visits of museums, destinations). However, persistent ‘paradoxes’ (e.g. increase use of social media and loneliness, democratisation of information accessibility and information darkness, technology and (small) business empowerment/equalizing competition rules) are questioning the effectiveness of such technology solutions and have fuelled debates on whether they are a ‘cure’ or a ‘fertiliser’ and “diffuser’ of the pandemic. Not everyone has access to technology and those that they have do not necessarily have the capabilities and knowledge to effectively use the technology tools and information. The persistent digital divide found in consumers and businesses (which mainly represents a socio-economic divide of citizens and size of businesses), has converted the pandemic to an infodemic (e.g. lack or mis-information, diffusion of fake COVID-19 news and advices, emotional contagion of global depression and mental health) and a tool deepening the economic divide and competitive gap between larger and smaller tourism operators. Digital inequalities in tourists potentiated their vulnerability to COVID-19 (e.g. putting themselves and their loved one in health risk while traveling or willing to travel during and after the COVID-19), while COVID-19 vulnerability potentiate to enlarge the digital inequalities [e.g. those who have the tools and means to easier go through the COVID-19 impacts will also be the only ones who can pay and access virtual tourism experiences, who will be well informed on how, where and when travel and who will be able to afford to travel in the future, as increased (hygiene and technology) operating costs and transportation oligopolies may increase costs of tourism]. Similarly, digital inequalities in tourism businesses potentiate COVID-19 vulnerability (as larger operators that were technology ready and ‘inherited’ by size resilience, were the first and maybe the only ones to be able to virtualise operations and experiences for maintaining business liquidity, surviving, re-opening and recovering post COVID-19), while COVID-19 vulnerability increases digital and economic inequalities in the tourism competitive landscape (e.g. larger companies/destinations which are characterised by greater cash liquidity, know-how, technology readiness and resilience and so, have lower COVID-19 vulnerability, will be the ones to survive and thrive post COVID-19). Paradox research that can investigate such contradictions between the abovementioned distinct and oppositional, but also elements interdependent elements can better define, understand, manage and address their concepts and the dynamics of their web of eternal mutuality.

The COVID-19 fortified and generated many other paradoxes, which are also identifiable at all tourism management levels (macro, meso and micro) and COVID-19 tourism research can investigate for advancing and transforming research. Table 1 provides some ideas for applying such paradoxes in COVID-19 tourism research.

Paradox Research: advancing and transforming COVID-19 tourism research.

3. COVID19: Dismantling and re-mantling tourism in three stages

It is widely accepted that crisis management needs to be implemented before, during and after a crisis. Table 2 provides an overview of the impacts and implications of COVID-19 on three major stakeholders (tourism demand, tourism operators, destinations and policy makers) under three stages (representing the respond, recovery and restart stage from the pandemic) to incorporate a transformational stage envisioned in the post COVID-19 era. COVID-19 tourism research does not have to address issues in the last stage in order to be transformative. It can equally be transformative if it re-examines ‘existing’ issues and relations but through new theoretical lenses and/or methodological approaches by embedding a plurality of ‘new’ disciplines into the research designs. By doing this, one can significantly unravel unknown issues and dynamics, provide a better explanatory power and understanding of concepts and relations as well as identify and test new ‘remedies’.

COVID-19 and tourism in three stages: major impacts and some ideas for future research.

3.1. Tourism demand

Tourists have experienced themselves, through their loved ones and/or through the shared experiences of others (e.g. user-generated-content) significant disruptions and health-risks in their travel and bookings plans. The tourists’ experiences and/or exposure to others’ experiences (that are also magnified through the emotional contagion and information diffusion of the social media) can have a significant impact on their travel attitudes, intentions and future behaviours. Psychiatric research investigating the impact of traumatic experiences on people’s life, behaviours and experiences of places and services (e.g. Baxter & Diehl, 1998 ) can provide a useful theoretical lenses for understanding the travel behavior and attitudes of tourists that have been exposed to own or others’ COVID-19 travel trauma. Tourism research has mainly focused on studying how tourists develop their perceived risk and the impacts of the latter on tourists’ decision-making processes, future intentions and segmentation profiles (e.g. Dolnicar, 2005 , Aliperti and Cruz, 2019 , Araña and León, 2008 ). Others have also examined the impact of the tourists’ perception of crisis management preparedness certification on their travel intentions (e.g. Pennington-Gray, Schroeder, Wu, Donohoe, & Cahyanto, 2014 ). Such research is important, as risk perceptions are important for predicting future tourism demand and drafting appropriate recovery strategies ( Rittichainuwat & Chakraborty, 2009 ). It is also relevant for COVID-19 tourism research because of the new COVID-19 standards and certification rules that companies are now required to adopt. Research has shown that perceptions of risks may differ between tourists with different origin-country, final destination, age, sex and the typology of travel ( Rittichainuwat & Chakraborty, 2009 ). However, the impact of crisis communication and social media on perceived risk has been totally ignored. Some research is done for examining the impact of social media use on tourists’ mental health ( Zheng, Goh, & Wen, 2020 ) and crisis information systems and communication – social media ( Sigala, 2012 , Yu et al., 2020 ), however, given the increasing role and impact of social media on crisis communication and people’s health and risks perceptions, this is an area where more research is granted. As a vaccine for COVID-19 may take long to be developed and travelers may need to live with it, tourism research might benefit from medical and health research investigating how people behave, live and cope with chronic and lifestyle-related diseases (e.g. AIDS).

During lockdowns, people have experienced and become familiar with virtual services and tourism experiences. Research in technology adoption would claim that increased technology familiarity and trialability will increase its adoption. But will this apply for the controversial technologies introduced by COVID-19? Political economy and law research explaining how people react and accept human rights ‘violations’ (e.g. surveillance measures, freedom of speech, lockdowns) under conditions of ‘state of exception’ like terrorism or the COVID-19 ( Carriere, 2019 , Bozzoli and Müller, 2011 , Scheppele, 2003 ) can provide a new lenses for studying adoption of the COVID-19 controversial technologies and restrictions Research on political ideologies could further enlighten why people’s ideologies and political values may further perplex their reactions and behaviours to such interventions in their human rights.

It is claimed that while experiencing low pace, new lifestyles and working patterns, people are reflecting and recalibrating their priorities and social values. Is that true in relation to their travel behavior? Would people require and expect greater responsibility and sustainability from tourism operators and destinations? Would they be motivated to travel more but for a meaningful purpose? Or would people go back to their previous travel behaviours and preferences? Past research ( Pieters, 2013 ) has shown that consumers face a “material trap” in which materialism fosters social isolation and which in turn reinforces materialism. This might explain why during lockdowns people increased their online shopping and consumption of virtual entertainment and probably they might not have reflected and reset their values. Is that true and what is its impact on tourists’ behaviours? Consumer psychology and behavioural science explaining how people wish to align the time they spend with their values (congruence theory) can provide useful insights into such investigations. In addition, religion and spirituality studies can further enlighten the impact of COVID-19’s living conditions on tourists’ tourism sustainability preferences and attitudes as well as responses to tourism operators’ and destination sustainability practices and communications. This is because religion and spirituality is found to play an important role in influencing individuals’ thoughts and behaviors ( Laurin, Kay, & Fitzsimons, 2012 ).

Social distancing imposed by COVID-19 includes actions such as, reducing social contact, avoiding crowded places, or minimizing travel. Social distancing can significantly impact how people experience and evaluate leisure and travel activities like hiking, outdoor activities and nature-based tourism or even personal services like spas, dining, concierge services. Social distancing or better physical distancing may influence tourists’ perceptions of health hazards, insecurity and unpleasant tourism experiences. But how ‘far’ away is enough for tourism employees and other customers to be from each other without compromising sociality, personal service and perceptions of social distancing measures? Social distancing has not been studied before in service provision, while law and criminology research on ‘sexual’ consent may provide a different perspective on how people define social space and the ‘invasion’ or not of others into it.

Tourism is heavily a hedonic and sensorial experience. Servicescape design plays a major role in tourism experience by influencing customers’ emotions, behaviors, attitudes and service evaluations. However, COVID-19 operating standards require servicescapes to be redesigned eliminating or inhibiting sensorial elements and ‘changing’ tourism experiences, e.g.: smell of cleanliness instead of fragrance; social distancing and number of co-presence of clients in restaurants, festivals and other tourism settings will influence new standards of psychological comfort and acceptable levels of perceived crowdness; raised voices may generate a wider “moist breath zone” increasing viral spread; warmer temperatures create relaxing environments encouraging customers to stay and spend more, but poorly ventilated or air-conditioned indoor spaces may spread COVID-19. Would tourists and tourism firms change their behaviour and attitudes towards these new COVID-19 servicescapes? What new service etiquettes, customer expectations, behaviours and experiences would COVID-19 determined servicescapes and operational procedures may generate?

These and many other fields of research have been raised due to COVID-19 conditions, and as explained a plurality of theoretical lenses can be beneficial to provide a better understanding of these new concepts introduced in tourism research.

3.2. Tourism supply – Businesses

Tourism businesses have been racing to ensure the safety of their employees, customers, brand image and cash liquidity. To re-start, tourism companies are re-designing experiences (e.g. winery experiences, museum visits, tours, sports events, in-room dining and entertainment instead of hotel facilities) to feature smaller groups of tourists, outdoor activities and/or private experiences complying with social distancing and gathering restrictions and travellers’ expectations. Tourism companies have already upgraded their cleaning procedures by adopting new standards and restraining staff. Many of companies promote their hygiene certifications accredited by health expert associations. Tourism professionals are being trained to become ‘contact tracers’ obtaining relevant certifications confirming their skills to identify cases, build rapport and community with cases, identify their contact and stop community transmission. Restaurants, hotels, airports, public spaces are re-engineering their operations to make them contact-free or contactless. Mobile apps (for check-in, check-out, room keys, mobile payments, bookings-purchases), self-service kiosks, in-room technologies for entertainment and destination e-shopping (e.g. virtual reality for destination virtual visits to museums, attractions and destinations, movies), robots (for reception and concierge services, food delivery museum guides), artificial intelligence enabled websites and chatbox for customer communication and services, digital payments (e.g. digital wallets, paypal, credit cards). In addition, the new operating environment enforced by COVID-19 measures require firms to adopt new technologies and applications to ensure management of crowds and number of people gathered in public spaces (e.g. airports, shopping malls, museums, restaurants, hotels), human disinfectors and hand sanitiser equipment, applications identifying and managing people’s health identity and profiles.

Research can conduct a reality check and benchmarking of the effectiveness of the various respond and recovery strategies adopted by tourism operators. Research can also investigate the role and the way to build resilience to fast develop and implement such strategies. However, such research is useful and important but probably not enough for investigating the resetting of the next tourism industry normal. Transformative COVID-19 research should help industry to reimagine and implement an operating environment that is human-centred and responsible to sustainability and well-being values.

3.3. Destination management organisations and policy makers

Governments and destinations have been providing stimulus packages and interventions (e.g. tax reliefs, subsidies, deferrals of payments) to ensure the viability and continuity of tourism firms and jobs. Governments have intervened in mobility restriction and closures of businesses. Because of these, COVID-19 has resulted in a greater intervention of governments in the functioning and operations of the tourism industry. The government has also become a much bigger actor in the tourism economy (e.g. re-nationalisation of airlines and other tourism firms and tourism infrastructure like airports). This is very unique for COVID-19, as previous crises have generated research and institutional interest, but they did not have policy impact, specifically in tourism ( Hall et al., 2020 ). Would such government interventions and role sustain in the future? How will this influence the structure and functioning of the industry at a national and global level? Debates have already started questioning the effectiveness of such interventions, their fairness and equal distribution amongst tourism stakeholders ( Higgins-Desbiolles, 2020 ), their long-term impacts in terms of austerity and cuts of public expenditures. Future research looing into these issues is highly warrantied. In their CIVID-19 reactions and responses governments and destinations seem to have acted individually and nationalistic and recently selectively (e.g. bilateral and multilateral agreements amongst tourism bubbles). However, systems theory and crisis management, would argue that crises need to be addressed collectively. What would be the impact of such governmental behaviours on the future of tourism and destinations tourism policy making and strategies? As it seems, COVID-19 has raised political, geopolitical and governance issues that frameworks and concepts from these disciplines would need to be used to enlighten such research.

4. Conclusions: What is more and what is next

COVID-19 resulted in numerous socio-cultural, economic and psychological impacts on various tourism stakeholders, some of them for years to stay. Consequently, the pandemic has created a ‘fertile’ new context whereby tourism researchers can conduct research with valuable end-user benefits. However, COVID-19 tourism research should try to avoid the ‘publish or perish’ old mantra that has been driving and mushrooming tourism research ( Hall, 2011 ). Although studies conducting a reality check of impacts, predicting tourism demand, and benchmarking good and best practices are very useful and contextually interesting to assess COVID-19 impacts on various geographies sectors and stakeholders, they potentially offer limited scope to advance our knowledge on crisis management as well as to potentiate the pandemic’s affordance to reset our research agendas and expand the contribution and frontiers of tourism research and industry. It is the aim of this paper to inspire tourism scholars to view and use the COVID-19 as a transformational opportunity for reforming their mindsets in designing and conducting research and for the tourism institutions to reset their standards and metrics for motivating and evaluating the purpose, role and impact of tourism research. In addition, crises also accelerate technology innovation and change ( Colombo, Piva, Quas, & Rossi-Lamastra, 2016 ). However, these should not be viewed as inevitable, unquestionable and impossible to re-shape and re-adjust to serve real needs and meaningful values. It is the responsibility scholars to ensure that COVID-19 tourism research can ensure the latter.

The present analysis is not exhaustive in terms of the COVID-19 impacts, while impacts may not be uniform across all the actors of the same tourism stakeholder group. For example, the COVID-19 has different impacts on tourism operators based on their characteristics such as, the nature of the tourism sector (intermediaries, event organizers transportation, type of accommodation or attraction provider), their size, location, management and ownership style. Similarly, the highly heterogenous tourism demand (e.g. leisure and business travelers, group and independent tourists, special interest tourists such as religious, gay & lesbian, corporate travelers) also means that different COVID-19 impacts and implications are anticipated and worthy to be investigated for different market segments. COVID-19 tourism research should not only disclose such differentiated COVID-19 impacts, but it should also provide an enriched explanatory power about the roots of such disparities with the scope to envision and/or test any suggestions on how to address any inequalities and disadvantages that they may cause to various groups of tourism stakeholders. The analysis did not also include other major tourism stakeholders such as tourism employees, local communities, tourism entrepreneurs and tourism education (scholars, students and institutions alike). Recent developments and pressures faced by some of these tourism stakeholders were further strengthen by the COVID-19, which in turn place them in a more disadvantaged situation. COVID-19 research related to these stakeholders is equally important.

For example, COVID-19 has worsen the already difficult situation (e.g. high labour flexibility but at the expense of low salaries, lack of job security, insurance and other benefits) faced by an increasing number of tourism micro-entrepreneurs (e.g. food delivery people, ‘Uber taxi drivers’, “Airbnb hoteliers”) ( Sigala & Dolnicar, 2017 ). Algorithmic management, increased pressure and work stress are some of the negative impacts of the gig economy, which become more evident and fortified due to the COVID-19 (e.g. food delivery employees have no health insurance or coverage of lost salaries in case they get infected while working; ‘micro-hoteliers’ risk loosing their homes, as they cannot collect ‘accommodation fees’ to pay off home mortgages). Being an unofficial and sometime black economy/employment, gig tourism workers may not even be entitled to governmental subsidies provided to COVID-19 vulnerable employees or businesses. As the COVID-19 is expected to continue and reinforce contemporary paradigms and trends of this ‘causalisation’ of tourism employment (due to the upcoming economic recession and greater operating costs of tourism firms), COVID-19 tourism research needs to urgently investigate issues of employee psychological, mental and physical health, engagement, working conditions (e.g. remote working, virtual teams and virtual leadership) and other human resource issues within the COVID-19 setting. For example, traditional leadership, recruitment, management, and motivational incentives may not inspire, engage, motivate, and attract employees who have recalibrated their personal values and priorities during the COVID-19 lockdown and remote working.

The COVID-19 impacts on tourism employment create further pressures on tourism education that has severely affected by the pandemic. Apart from the virtualization of teaching and learning processes, tourism students and graduates have to also address the halt of industry interships, recruitment and questionable career paths. Tourism programs and universities are faced with reduced students’ intakes, industry and government sponsorship and research funding. Tourism researchers need to find new ways and sources for conducting research addressing social distancing, respecting the mental health and privacy issues of COVID-19 affected stakeholders. Investigating pedagogical issues such as how to make the design and delivery of tourism curricula more ‘resilient’, agile and updated to develop graduates with flexible and transferable skills to other industries is also equally important. For example, new online and offline courses and certifications have already emerged training graduates to become professional ‘contact tracer’ possessing the technical, emotional/social and ethical skills to manage customers and employees in situations of contact tracing, isolation, and quarantine (e.g. how contact tracing is done, how to build rapport with cases, identify their contacts, and support both cases and their contacts to stop transmission in their communities ( https://uh.edu/medicine/education/contact-tracer/ , https://www.coursera.org/learn/covid-19-contact-tracing?edocomorp=covid-19-contact-tracing , https://sph.uth.edu/news/story/trace ). However, is that just an opportunistic educational offering and/or a new ‘skill and qualification standard’ that tourism industry and demand would expect alike?

Many other specialized topics also warrant research within the domain of COVID-19. For example, the social entrepreneurship has been booming in tourism during the last decade ( Sigala, 2019 ) for several reasons including the 2008 economic recession. COVID-19 has boosted such tourism social ventures aiming to create social value, solve social problems created by the COVID-19 and provide help to people in need (e.g. marketplaces enabling the repurposing of various tourism unutilized resources such as labour, hotel and function space, food, cleaning material, e.g. HospitalityHelps.org ). The mushrooming of COVID-19 related tourism social ventures provides many opportunities to study and better understand this phenomenon within new and various ecosystems, stakeholders and circumstances.

Marianna Sigala is Professor at the University of South Australia and Director of the Centre for Tourism & Leisure Management. She is an international authority in the field of technological advances and applications in tourism with numerous awarded publications, research projects, keynote presentations in international conferences. In 2016, she has been awarded the prestigious EuroCHRIE Presidents’ Award for her lifetime contributions and achievements to tourism and hospitality education. She is the co-editor of the Journal of Service Theory & Practice, and the Editor-In-Chief of the Journal of Hospitality & Tourism Management. Professor Sigala was also appointed as CAUTHE Fellow in 2020.

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ORIGINAL RESEARCH article

This article is part of the research topic.

Climate Change, Human-Wildlife Interactions and Sustainable Tourism Nexus in Protected Areas

Local community perceptions on human wildlife interactions in the face of climate variability. A case of Nyaminyami community, Zimbabwe Provisionally Accepted

1 Department of Wildlife Ecology and Conservation, Chinhoyi University of Technology, Zimbabwe

The final, formatted version of the article will be published soon.

Human interactions with wildlife, both positive and negative, have defined the nature of human wildlife relations throughout history. Along with human wildlife interaction, Climate change exacerbates the complexity and consequences of human wildlife interactions, particularly those that rely on flora and fauna for tourism and development. This study assesses the interrelatedness and causes of human wildlife interactions and climate variability and the impact they have on livelihood. Two hundred and fourteen people randomly selected from four wards in the Nyaminyami community in Mashonaland West, Zimbabwe were interviewed.Four focus group discussion sessions with randomly selected residents were also conducted in each ward. Results from the study show that respondents were concerned that human wildlife interactions resulted in human wildlife conflict, and that anthropogenic factors contributed immensely to an increase in the problems faced by local communities. Most of these concerns stemmed from specific areas (wards) where factors such as competition for resources, settlement in wildlife corridors, agricultural activities, tourism and increasing human induced climate change are accelerating human wildlife conflict. Results also show that human related practices contributed to human wildlife interaction in all the four wards. Discussants reported climate change, competition over resources and living close to protected areas as the major factors influencing human-wildlife conflict. It is recommended that communities be educated on, and need to embrace climate change and adapt to it. It is also important that any tourism ventures in the district involve the communities so that they directly benefit from and see the value of living with wildlife and learn to coexist. Proper land use planning is also paramount before any settlements are allocated to avoid living close to protected areas.

Keywords: Climate Change, coexistence, Human wildlife conflict, land use planning, protected area, wildlife damage, problem animals

Received: 26 Oct 2023; Accepted: 22 Apr 2024.

Copyright: © 2024 Mupunga and Shoko. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) . The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

* Correspondence: Mr. Power Mupunga, Department of Wildlife Ecology and Conservation, Chinhoyi University of Technology, Chinhoyi, Zimbabwe

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Stanford Medicine-led study identifies novel target for epilepsy treatment

Researchers find that a little-understood part of the brain appears to be involved in starting seizures and keeping them going.

April 17, 2024 - By Kimberlee D'Ardenne

Stanford Medicine researchers and their colleagues found that removing or inhibiting the fasciola cinereum may help epilepsy patients who aren't helped by surgery. Tom - stock.adobe.com

Removing part of the brain’s temporal lobe is the only treatment available to the millions of people with a form of epilepsy that medications often don’t alleviate. But even that approach fails a third of the time.

A new study from Stanford Medicine researchers and their colleagues offers an explanation and suggests a more effective approach to treatment. They found that a previously overlooked region of the hippocampus, the fasciola cinereum, appears to be involved in instigating and propagating seizures. Removing or inhibiting the fasciola cinereum may help those patients who don’t find relief after surgery.

“The hippocampus is the best studied part of the brain by far, but there is shockingly little known about the fasciola cinereum,” said Ivan Soltesz , PhD, the James R. Doty Professor in Neurosurgery and Neurosciences and a senior author on the study. “This relatively small region was consistently involved in seizure activity in mice and in people undergoing pre-surgical electrical recordings. Our findings suggest that all patients with drug-resistant temporal lobe epilepsy should have depth electrodes placed in the fasciola cinereum as part of the surgery planning process.”

The work was published April 17 in Nature Medicine . Soltesz and Vivek Buch , MD, the Christina and Hamid Moghadam Faculty Scholar as well as the surgical director of the Stanford Comprehensive Epilepsy Center , are co-senior authors.

A tale of a tail

Worldwide, 65 million people live with epilepsy. Tens of millions have mesial temporal lobe epilepsy, with seizures originating, in part, from the amygdala, an almond-shaped structure involved in processing emotions, and the hippocampus, a region necessary for forming memories. When people with mesial temporal lobe epilepsy of just one hemisphere do not respond to anti-seizure drug therapies, the standard of care is surgery. In these procedures, the amygdala and most of the hippocampus in one hemisphere are either surgically removed or ablated, a technique that involves using a laser to heat up and destroy tissue. Because of the symmetry of the temporal lobe — both hemispheres of the brain have an amygdala and hippocampus — people who have these surgeries usually have minimal side effects, according to the researchers.

Ivan Soltesz

Before performing the surgery, physicians need to identify the brain tissue responsible for seizure activity. They do this by placing electrodes in areas of the brain suspected of starting or propagating seizures and taking recordings from the electrodes. This process, called stereoelectroencephalography, or sEEG, lets them map where in the brain seizure activity happens.

Though the amygdala and its next-door neighbor the hippocampus are common locations for sEEG recordings, the electrodes are typically placed in only the anterior and middle regions of the hippocampus. The human hippocampus, located deep in each hemisphere of the brain near the level of the ear, looks like a sea horse lying on its side, with its head pointing toward the front of the brain. sEEG electrodes are commonly placed in the anterior and medial regions, corresponding to the head, body and the beginnings of the tail of the sea horse.

The idea to record from the fasciola cinereum — the far tip of the sea horse’s tail — in patients with epilepsy undergoing sEEG for surgical planning first formed about three years ago, when Ryan Jamiolkowski , MD, PhD, co-lead author of the study and a resident in neurosurgery, joined the Soltesz lab.

At the time, Quynh-Anh Nguyen, PhD, co-lead author on the study and former postdoctoral scholar in the Soltesz lab who is now at Vanderbilt University, was screening for the hippocampal neurons that were active during seizures in mice. Unexpectedly, Nguyen discovered that neurons in a posterior region of the hippocampus, the fasciola cinereum, were involved in seizures.

Jamiolkowski and the research team used optogenetic techniques to test whether the fasciola cinereum could be a target for epilepsy interventions. The neurons in the fasciola cinereum were made to contain special proteins capable of shutting down neuronal activity when exposed to blue light. When electrical recordings from the hippocampus showed seizure activity, the researchers shined blue light onto the fasciola cinereum, shortening the duration of seizures in mice.

Recording from the human hippocampus tail

To understand the fasciola cinereum’s role in seizure activity in humans, Jamiolkowski and Buch recorded from the small region in six patients. All were undergoing sEEG to identify the source of their seizures in preparation for future surgeries to cure their epilepsy. The fasciola cinereum contributed recorded seizures in all six patients, including some episodes in which the head and body regions of the hippocampus were quiet.

Ryan Jamiolkowski

One of the patients with mesial temporal lobe epilepsy of the left hemisphere had already undergone laser ablation of the amygdala and anterior and middle regions of the hippocampus. The patient continued having seizures, and follow-up sEEG showed that the only part of the hippocampus that remained, the fasciola cinereum, was involved in all recorded seizures. The patient underwent a second surgical ablation that removed almost all of the fasciola cinereum, and the frequency of the seizures decreased by 83%, from one to two each month to once every three months.

The researchers said that patients whose seizures involve the fasciola cinereum may need to undergo two surgeries because of the shape of the hippocampus.

“The hippocampus curves like a banana, and the optical fiber used for laser ablation is a straight line. Reaching anterior and posterior regions requires different trajectories that are not currently feasible to combine into one procedure. The results of our study do not challenge the importance of ablating the amygdala and anterior hippocampus but suggest considering a second ablation targeting the posterior hippocampal tail for the patients whose seizures recur,” Jamiolkowski said.

Three of the patients had bilateral involvement of the mesial temporal lobe, which means the amygdala and hippocampus in both the right and left hemisphere showed seizure activity. Because new memories cannot be formed without at least one intact hippocampus, these patients instead received responsive neurostimulation from a device that detects and interrupts seizure activity. However, most responsive neurostimulation units can be configured to target only the anterior regions of the hippocampus on both sides of the brain. The findings from this study suggest that a more personalized approach that also allows the device to monitor and interrupt seizure activity in the posterior hippocampal tail region might be more beneficial to patients.

“Because one-third of patients — a high percentage — do not get seizure freedom from surgery, we should be putting sEEG electrodes in the fasciola cinereum in all temporal lobe epilepsy patients; seizure activity in this region could be a reason why these surgeries sometimes fail,” Jamiolkowski added. “Knowing which patients have seizures involving the fasciola cinereum would let us target it with either ablation or neurostimulation and help us treat patients better than a one-size-fits all approach.”

A researcher from Cambridge University contributed to the study.

Funding for this study was provided by the Stanford Maternal and Child Health Research Institute, the Tashia and John Morgridge Endowed Fellowship, the Lennox-Gastaut Syndrome Foundation Cure 365, the Stanford Neuroscience Scholars Program, and the National Institutes of Health (grants R25NS065741, K99NS121399, K99NS126725, NS121106 and P30AG066515).

Kimberlee D'Ardenne Kimberlee D'Ardenne is a freelance writer.

About Stanford Medicine

Stanford Medicine is an integrated academic health system comprising the Stanford School of Medicine and adult and pediatric health care delivery systems. Together, they harness the full potential of biomedicine through collaborative research, education and clinical care for patients. For more information, please visit med.stanford.edu .

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5 facts about Hispanic Americans and health care

A medical clinic displays signs in Spanish and English in Huntington Park, California, in December 2020. (Dania Maxwell/Los Angeles Times via Getty Images)

Hispanic Americans have long faced health care challenges in the United States, including lower health insurance coverage rates and less access to preventative care.

Language and cultural barriers, as well as higher levels of poverty, are among the social and economic factors contributing to disparate health outcomes for Hispanic Americans. These disparities were apparent during the early stages of the COVID-19 pandemic , when Hispanics were far more likely than White Americans to have died from the virus .

Pew Research Center conducted this analysis to highlight Hispanic Americans’ attitudes about and experiences with health care. We surveyed U.S. adults from Nov. 30 to Dec. 12, 2021, including 3,716 Hispanic adults (inclusive of those who identify as any race). A total of 14,497 U.S. adults completed the survey.

The survey was conducted on the Center’s American Trends Panel (ATP) and included an oversample of Black and Hispanic adults from the Ipsos KnowledgePanel. Respondents on both panels are recruited through national, random sampling of residential addresses. This way nearly all U.S. adults have a chance of selection. The survey is weighted to be representative of the U.S. adult population by gender, race, ethnicity, partisan affiliation, education and other categories. Read more about the ATP’s methodology .

Here are the survey questions used for this analysis , along with responses, and its methodology .

This study was informed by a group of advisers with expertise related to Black and Hispanic Americans’ attitudes and experiences in science, health, STEM education and other areas. Pew Research Center remains solely responsible for all aspects of the research, including any errors associated with its products and findings.

This analysis includes additional information from sources including KFF and the U.S. Census Bureau. Further information about these sources can be found through the links in the text.

Here are five key facts about Hispanic Americans and health care, based on a 2021 Pew Research Center survey of Hispanic adults and other sources:

Hispanic adults are less likely than other Americans to have seen a health care provider recently and to have a primary care provider. Seven-in-ten say they’ve seen a doctor or other health care provider in the past year, compared with 82% among Americans overall. Hispanics are also slightly less likely than Americans overall to say they have a primary care provider (68% vs. 76%).

Chart shows about seven-in-ten Hispanic adults say they have seen a health care provider in the past 12 months, have a primary care provider

Health care access among Hispanic immigrants differs markedly based on how long they have lived in the U.S. More recent arrivals are less likely than those who have been in the country longer to have seen a doctor recently and to have a primary care provider. For example, 48% of Hispanic immigrants who have been in the U.S. for a decade or less report having a primary care provider, compared with 79% among those who have been in the U.S. for more than two decades.

Recent arrivals make up a declining share of Hispanic immigrants in the U.S. And more broadly, immigrants account for a declining share of the overall U.S. Hispanic population . In 2021, they made up 32% of all Hispanic Americans, down from 37% in 2010.

Hispanic Americans are less likely than people of other racial and ethnic backgrounds to have health insurance. As of 2021, the uninsured rate among Hispanics under age 65 was 19%, according to KFF, formerly known as the Kaiser Family Foundation . That was higher than the share among Black (11%), White (7%) and Asian Americans (6%). (These figures include rates among children as well as adults.)

While comparatively high, the uninsured rate among Hispanic Americans under age 65 in 2021 was down from 33% in 2010, before the implementation of the Affordable Care Act, according to KFF.

Lower rates of health insurance coverage play a major role in Hispanic Americans’ less frequent interactions with health care providers.

The relative youth of the U.S. Hispanic population may be another factor at play. The median age of Hispanic Americans was 30 as of 2020, compared with 41 for non-Hispanic Americans, according to the U.S. Census Bureau . Among both Hispanic and non-Hispanic Americans, younger people are less likely than their elders to have seen a health care provider recently and to have a primary care provider.

Many Hispanic Americans say worse health outcomes for Hispanics are tied to occupational and structural factors. Some 53% of Hispanic adults say a major reason why Hispanic people generally have worse health outcomes is that they’re more likely to work in jobs that put them at risk for health problems. About half (48%) say a major reason is that Hispanic people have less access to quality medical care where they live.

Stacked bar chart showing that 53% of Hispanic adults say health risks in jobs are major reason for generally worse health outcomes.

At least four-in-ten Hispanic adults also point to communication problems arising from language or cultural differences (44%) and preexisting health conditions (40%) as major reasons. (Majorities view all of these factors as at least minor reasons for disparate health outcomes among Hispanic adults.)

The coronavirus outbreak took an especially heavy toll on Hispanic Americans when compared with White Americans. Hispanics also face higher rates of certain diseases like diabetes than some other Americans.

When it comes to progress in health outcomes for Hispanic people, 51% of Hispanic adults say health outcomes have gotten a lot or a little better over the past two decades, compared with 13% who say they’ve gotten a lot or a little worse; 34% say they’ve stayed about the same.

About a third of Hispanic Americans – including 58% of Hispanic immigrants – say they prefer to see a Spanish-speaking health care provider. Overall, 35% of Hispanic adults strongly or somewhat prefer seeing a Spanish-speaking doctor or other health care provider for routine care. A larger share (51%) say it makes no difference whether the doctor they see speaks Spanish or not. And 13% say they would rather not see a Spanish-speaking doctor.

Bar chart showing that 58% of Hispanic immigrants say they prefer to see a Spanish-speaking health care provider.

Attitudes are broadly similar when it comes to seeing a Hispanic doctor or health care provider. A third of Hispanic adults say they would prefer to see a Hispanic doctor for routine care, while 59% say it makes no difference and 7% would rather not.

Among Hispanic adults, immigrants are much more likely than those born in the U.S. to prefer seeing a Spanish-speaking doctor (58% vs. 12%) and to prefer seeing a Hispanic doctor (47% vs. 20%). About half of Hispanic immigrants in the U.S. mostly speak and read in Spanish.

Hispanic Americans account for 19% of the U.S. population . But only 9% of the nation’s health care practitioners and technicians are Hispanic, according to a 2021 Pew Research Center analysis of federal government data . And just 7% of all U.S. physicians and surgeons and 7% of registered nurses are Hispanic.

Black Hispanic adults are more likely to report negative health care experiences than other Hispanic adults. Overall, about half of Hispanic adults (52%) say they’ve had at least one of six negative health care experiences asked about in the Center’s 2021 survey, including feeling rushed or having to speak up to get the proper care. This is similar to the share of all U.S. adults who report having at least one of these types of negative experiences.

However, there are notable differences among Hispanics by race. Hispanic Americans who identify as Black are much more likely than White Hispanic adults to have faced negative health care experiences. For instance, 52% of Black Hispanic adults say they’ve had to speak up to get proper care, compared with 31% of White Hispanic adults. And Black Hispanic adults are 15 percentage points more likely than White Hispanic adults to say they’ve received lower-quality care (37% vs. 22%).

A dot plot showing that Black Hispanic adults are more likely to report negative experiences with doctors and health care providers than White Hispanic adults.

While negative health care experiences are fairly common, most Hispanic adults have generally positive opinions about their latest health care interaction. A 56% majority say the quality of care they most recently received from doctors or other health care providers was excellent or very good, while another 28% say it was good. Fewer (14%) say the care they received was only fair or poor. Black and White Hispanic adults are about equally likely to give positive ratings of their most recent health care experience.

Note: Here are the survey questions used for this analysis , along with responses, and its methodology .

Health Care
Hispanics/Latinos
Medicine & Health

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