startup business plan (sample pdf south africa)

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A Free Business Plan Example to Launch Your South African Business This free Business Plan example provides you with a sample business plan as well as guidance on how to write a business plan and important sections to include in your plan.

By Catherine Bristow Scott • May 28, 2019

You're reading Entrepreneur South Africa, an international franchise of Entrepreneur Media.

It pays to plan.

Research conducted by Harvard Business Review found that "entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical non-planning entrepreneurs."

Simply put, writing a business plan could make the difference between business success and failure – which is why planning now could pay dividends as your business gets off the ground.

But where do you start when writing a business plan? In this comprehensive business plan example, we provide you with what to include in your business plan and a sample business plan to help you to create a compelling plan for your start-up.

1. Executive Summary

If you have seven seconds to make a strong first impression in person, an Executive Summary will be the make-or-break section of your business plan – so make this section count.

As a brief outline of your company's purpose and goals, the Executive Summary should generally take up 1 to 2 pages of your business plan. Some key components to include in your business plan are:

• A company description
• A brief summary of your products or services
• The company objectives
• A short but thorough overview of the market
• A justification for viability, particularly "why now?"
• A snapshot of your business's growth potential
• A short description of the organisation team
• Your marketing plan
• Financial projections

Importantly, your Executive Summary must clearly depict the Problem, the Solution, and carry a sense of timeliness – why now should your business be considered as the solution to solve this problem.

NOTE: The following Business Plan Example is based on a fictional company. Figures will not reflect the exact financials of a similar company.

Example of a Business Plan Executive Summary

Snug Sneakers is a sneaker shoe range based in Cape Town that currently focuses exclusively on selling locally produced men's and women's custom sneakers.

The business was founded by David Smith and Stewart Bruce, who have both been working within the retail industry for over 20 years, David Smith, a serial entrepreneur has also founded successful brands – Creative Caps and women's cycling brand Pedal Power.

The brand is currently selling online, however has also recently diversified to selling in independent shoe shops.

The company is projecting to sell R2 million in year 1 and R8 million in three years' time. Additionally, there are expansion plans within year 2 to set up distribution networks in Johannesburg, and Durban in the early part of year 3.

Both David and Stewart are social entrepreneurs at heart and believe in providing sustainable jobs for impoverished communities.

As such, the company has started a recycling and training academy in Khayelitsha, where consumers can return old sneakers that are then repaired by Khayelitsha residents and donated to those in need of shoes. This also provides learners within the academy with shoe-making and recycling trade skills.

Industry research has shown that, on average SA consumers own 4 pairs of sneakers, with 4 in 4 consumers indicating that shoe fit and sizes vary across brands.

3 in 4 consumers indicated that their number one concern when purchasing is having to "settle' for the best fitting shoe, despite the fit not being 100% correct.

Based on these and additional industry research statistics, the company's sneaker products are driven to provide the best shoe fit, with the tagline of "shoes that fit so good, you'll never go barefoot again.'

The main competition to Snug Sneakers comes from 1 local brand, SuperStars, and 2 overseas brands Sassy Sneakers and Rock Your Sneakers.

Although SuperStars supports sustainable use of local manufacturers, the competitor does not provide custom fit sneakers. Sassy Sneakers and Rock Your Sneakers both offer custom fit sneakers, both brands are manufactured in China and do not promote sustainable, social conscious value propositions.

The primary means of marketing will mainly be focused on digital marketing, through evidence-based approaches, including search engine optimisation, Google Ads, Facebook Advertising as well as utilising social media channels that have proven very popular for the company, including Instagram, Pinterest and Facebook.

The locally sourced raw materials, which include cotton, rubber and leather, will be supplied from a sustainable cotton mill and tannery in the Limpopo Province.

Funding for the company was derived through the 2 founders, as well as private investment.

2. Business Overview and Objectives

Creating an overview of your business when you are already established makes it easier, but it may be a little harder when you're either just starting out or haven't even kicked off your operations yet.

When you're just starting out, think about your products and services as your starting point.

• What will you be providing your market with?
• How will you be sourcing/ producing these items?
• What do you need to have in place before you can start selling your products?
• Who will be distributing/ manufacturing your products?
• Importantly, who will your target market or customer be?

In our example business plan, Snug Sneakers serves both retail and online customers, although the bulk of the business is through their online clientele.

This means that Snug Sneakers will need a secure e-commerce platform and a website that has carefully considered the user journey when buying custom sneakers.

The company will also need employees to assist with technical challenges, customer support, and warehouse staff for the packing and distribution of their products.

Similarly, you would need to consider the following when identifying their business objectives:

• What industry will you operate in?
• Who will be your customer?
• What is the problem that you will be solving?
• How will you solve this problem?
• Where will my business be located?
• What equipment and resources will I need within my business?
• What type of employees do I need?
• How will I differentiate my offering from my competitors?

After answering these questions, you will have a better understanding of what it is that you will be offering and what you need to make it happen. A summary of these points will make up your Business Overview and Objectives for your Business Plan.

Example of a Business Overview and Objectives

Snug Sneakers, based in Cape Town South Africa, is focused on providing sustainable, locally produced custom footwear to South Africa, and internationally through its e-commerce platform and local distributor network.

Founded by entrepreneurs David Smith and Stewart Bruce in December 2017, from Stewart's garage, Snug Sneakers grew exponentially within 1 year from 5 online purchases a month to an average of 200 per month within 12 months.

From the company's rapid growth, it became very clear to the founders that there is a gap in the South African market for locally produced, quality sneakers.

The founders' vision for Snug Sneakers is to become a socially conscious, sustainable brand that supports the South African economy by buying 80% locally produced raw materials.

Additionally, the duo noticed a gap in the market where consumers were looking for custom-fitted shoes and remain loyal to the brand that fit them best. To this end, Snug Sneakers offers a wide range of shoe sizes including quarter and half sizes to ensure that all customers find the right snug fit for their feet.

The overarching philosophy and ethos for the company are:

• "Soul sneakers' that allow customers to purchase sneakers that promote social consciousness.
• "South African sourced' sourcing locally produced raw materials that provide job sustainability.
• Superior sneakers' ensuring that customers still get a high-quality product that outmatches popular brands in workmanship and quality.

Company Status

Snug Sneakers was registered as a PTY (Ltd) on 1 December 2017. The main directors are David Peter Smith and Stewart Owen Bruce. Company shares are held by the founders.

The company currently operates out of rented commercial property in Blackheath, Cape Town.

Company Objectives

Snug Sneakers is currently selling custom sneakers primarily through its online store https://www.snugsneakers.co.za , with market penetration nationally, and highest market penetration in Johannesburg and Cape Town. Sporadic orders have also been received from the USA and the United Kingdom.

The company has also partnered with 3 independent shoe and clothing retailers focused on selling locally-sourced South African apparel.

The company has identified a 2 phased upscaling approach for growing sales and operations:

• Increase online sales by 40% within a 6-month period of 2019
• Increase brick-and-mortar retail partnerships from 2 stores in Cape Town to an additional 4 stores in Johannesburg by year end.
• Increase online sales by 50% by end of year 2020
• Explore opening up a brick-and-mortar store in the Canal Walk Shopping Centre, Cape Town
• Increase brick-and-mortar retail partnerships to include 1 store in Durban.

3. Products and Services

In this section, you will be unpacking your product and services offering, especially your key product differentiation from your competitors. Importantly, in this section you will also need to validate why your product is needed by your customers.

If you have applied for any patents, copyrights, or trademarks, you would also include these in this section.

Products and services that already exist may not need a deep analysis of what they are within your business plan.

However, if you're creating a completely new product or service (if you were the first Uber of the world), carefully detail in this section what your product is about, it's uses and the value it brings to the market so your readers will be able to evaluate the value of your product and services.

Some important aspects to cover include:

• The anticipated timeline to bring your new product to the market.
• What differentiates your product or service from those already available in the market.
• What will your operating costs be and profit margins.
• How will you source/ manufacture your product.
• How will the product be distributed to customers.

Example of Products and Services

Snug Sneakers will provide a line of custom sneakers for both men and women. The main product lines include:

• Casual Range: Everyday sneaker footwear
• Active Range: Active gym range of sneakers
• Fashion Forward Range: Formal but funky range of sneakers

Current pricing of the sneakers as follows:

• Casual Range: R550
• Active Range: R950
• Fashion Forward Range: R850

Competition

There are three main competitors that have been identified within the market. These include:

Local competitor:

1. SuperStars 40% locally made raw materials, with 60% of the raw materials originating from China. The brand however does not provide custom-fit sneakers.

Foreign competitors:

2. Sassy Sneakers are based in Australia, with the product line produced in China. The company offers custom fit sizes, however customers have to pay extra for the custom fit and product quality is low.

3. Rock Your Sneakers is a US based company, with the product line produced in China. The company offers some custom fit sizes, however the sizes are limited and the product is only available to South African's online and with a long lead time to delivery.

Snug Sneakers products have a unique differentiator within the market:

• A greater range of custom fit sizes ranging from ¼ - to half sizes as well as broad and narrow width ranges.
• The company will be the only brand within South Africa to offer 80% locally manufactured sneakers.
• Quality of the products is superior to the current locally-made competitor, due to locally sourced high-quality raw materials.

Future Products

The company has also been looking into introducing a line of sneaker care products to assist customers in increasing the longevity of their purchases.

4. Competitive and Market Analysis

Providing evidence that there is demand for your product or service is one of the most critical components of your business plan. Key to this is understanding your market and your competition within that market.

Embarking on market research requires you to have a deep understanding of what your market is and the opportunities inherent within it. You should be able to define:

• Target Market. The types of customers you will be targeting with your product or service.
• Market Need. If there is demand for your products and services and whether this is increasing or declining.
• Competition. The positioning of your competitors in the market and how you will differentiate your offering from them.
• Barriers to Entry. What will prevent someone else from providing the same offering or better.
• Regulation. Regulations that will be applicable to the industry that your business will be operating in.

Example of a Market Analysis

Target market.

With our initial line of casual, active and fashion forward sneakers, we're looking to target the following consumer segment:

• Age: 16 -36
• Digital Savvy: Researching and shopping online is part of this customer's DNA. The target market is also very active on social media platforms such as Instagram, Pinterest and Facebook.
• On Trend: Fashion forward and looking to illustrate their unique personalities, the target market is always looking for fashion to express their uniqueness.
• Social Consciousness: The target market is proudly South African and are highly conscious of the socio-economic issues and have a keen desire to take part in improving the SA economy, uplifting communities and supporting local initiatives.

Market Need

According to a Global View Research Marketing Report, the global athletic and leisure footwear market size was valued at USD 67.8 billion in 2017. The report found that this value is expected to expand at a CAGR of over 8.0% from 2018 to 2025.

The ever-growing awareness with regards to the health benefits of sports and fitness activities, as well as an expanding retail e-commerce sector globally, including increasing levels of disposable income amongst millennials are estimated to be the key reasons for increasing market growth in this market.

Additionally, the Global Sneaker Market 2018 Industry Trends and Sales report found that although the global brands reported increased profit margins in 2017, these have decreased by 1.5% from 2016.

On the other hand, independent Sneaker retailers have reported a 15% increase in sales, particularly online, in 2017, indicating that consumers are moving away from global brands to pursue lesser known boutique footwear retailers.

• SuperStars is based in Johannesburg and provides sneakers with 40% locally made raw materials, with 60% of the raw materials originating from China. The brand however does not provide custom-fit sneakers.
• Sassy Sneakers are based in Australia, with the product line produced in China. The company offers custom fit sizes, however customers have to pay extra for the custom fit and product quality is low.
• Rock Your Sneakers is a US based company, with the product line produced in China. The company offers some custom fit sizes, however the sizes are limited and the product is only available to South African's online and with a long lead time to delivery. (Repeated above)

5. Marketing/Sales Strategy

You're on the right track when you have established that there's a market for your product and service and you have identified who your target market is quantifiably, but how will your market segments know to look out for or even buy your product and services?

This is where your marketing and sales strategy comes into play.

A well-defined marketing strategy goes beyond simply advertising your product and service – it includes a deeper understanding of how your customers will view your brand, what is the best way to reach your customers, the benefits that your customer will receive from using your service or buying your product.

Your marketing strategy must also include the budget for your marketing and sales efforts, whether you will require sales staff to sell your products and offer post-sales support, as well as how you will measure your marketing and sales efforts to evaluate their effectiveness.

Example of a Marketing Strategy

Marketing plan.

• Search Engine Optimisation : Our website pages will be optimised for search engine rankings, with the objective to rank within the top 3 search positions for keywords "custom sneakers", "custom size sneakers" and "custom made sneakers".
• Paid Search : Snug Sneakers will be investing in Google Ads and Facebook Advertising and well as Programmatic Advertising to increase landing page conversion rates.
• Social Media : We will be establishing a targeted social media strategy to increase followers across the social media platforms that have shown the highest engagement with the target market. High frequency posts will be created target at highest engagement times to increase engagement and brand awareness.
• Business Network : We will partner with independent apparel and footwear retailers to drive link building and link sharing both on website and on social media.

Customer Value Proposition and Value Differentiator

Although there is one locally produced sneaker competitor within the market, the founders believe that the customer value proposition being brought to the market is a unique offering and therefore a strong differentiator within the market.

The founders are cognisant that without this differentiator, the only differentiator will be price, which will ultimately have a negative impact on profit margins.

As a unique differentiator and value proposition, Snug Sneakers provides customers with Sneakers with South African Sole, leveraging the Proudly South African heritage and support for local initiatives to help grow South Africa's job economy and promote community upskilling and learnership programmes.

Additionally, Snug Sneakers will ensure that the quality of the products far outweighs those of global brands manufacturing in China. The most important differentiator, however is the ability to custom size shoes to each individual's unique size requirements.

6. Staffing and Operations

Strategy is irrelevant without execution – which is where your Operations Plan comes into play in your business plan. How will you serve your customers, while keeping your operating costs low enough to make sufficient profitability?

Your Operations Plan will detail how you will manufacture, staff, fulfil and stock your products, including your day-to-day operational requirements. Ultimately, this section describes how you will run your business.

Some questions to answer in this section include:

• Where will your operations be based?
• What is your management structure?
• What are your staffing requirements?
• What equipment, facilities and supplies will you need?
• How will you establish your suppliers?
• What will be the operational changes required should your company grow?
• What will your production methods entail?
• How will you service/ deliver goods to customers?
• What regulatory requirements must be in place? (Licences, permits etc.)
• How will you manage your inventory levels?

Example of Staffing and Operations

Management team.

David Smith is a serial entrepreneur who founded successful and well-known brands Creative Caps and women's cycling apparel Pedal Power.

David graduated from Stellenbosch University with a B Comm in Economics and went on to study an MBA at GIBS Business School. David heads up Snug Sneakers as the Chief Executive Officer (CEO).

Stewart Bruce has worked in the retail industry as a Senior Designer for well-known retail brands, including Puma and Sketchers.

With over 20 years' experience in designing active and casual footwear, as well as sourcing and overseeing materials for the product range, Stewart brings excellent experience to the management mix as Chief Design Officer.

7. Financial Projections

The bottom line counts the most when it comes to writing your business plan.

Without the numbers to prove whether your business will be profitable or not, potential investors or lenders will have a difficult time objectively deciding if your business will be a sound investment.

Aside from persuading potential investors, crucially, the numbers that you have crunched will also indicate whether you have a viable business.

There are five basic reports or cash projections to include in your business plan:

• Income Statement
• Balance Sheet
• Cash Flow Statement
• Operating Budget
• Break-Even Analysis

It's important to come up with credible financial projections for your business to illustrate that it is feasible.

One way to tackle this section is to break down the figures into various components, such as by sales channel or target market segment.

At this stage, you won't be able to supply exact figures, because you're still estimating your future financials, but by breaking down your guesses into components you will be able to determine a more realistic figure for each component, rather than hazarding guesses as a whole.

The business plan should be an ongoing, living document that can be used as your guide for running your business. It requires continuous adjustment as your business changes and grows.

Entrepreneur Staff

Sales Enablement - Content Division Manager

Catherine Bristow Scott is the Content Division Manager for Entrepreneur South Africa. With specialist expertise in developing SEO content, effective sales enablement content to drive lead generation, as well as digital strategy, Catherine brings an in-depth understanding of developing both written and video content to assist businesses in remaining competitive and growing their revenue.

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Business Plan Template for Small Businesses

This Business Plan template can help you with the following – formulate a clear statement of your business mission and vision, put together a roadmap and timetable for achieving your goals and objectives and clear description of your marketing strategies. (Courtesy: New Discovery Business Solutions)

Your business plan is the blue-print of your business and provides a roadmap for future development. Your business plan holds a clear statement of your business mission and vision and provides a roadmap and timetable for achieving your goals and objectives

Download the Business Plan template to:

• Test out a new idea to see if it holds real promise of success
• Help you obtain financing and attract potential investors
• Identify and arrange strategic alliances

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Download a Free Business Plan Template

What is a business plan.

The written plan of goals you want to achieve with your business, and how you want to achieve them, is called a business plan. It is a decision-making tool used when beginning or extending a venture.

Any new business requires a business plan to ensure that the business can make a profit. Fund-seeking entrepreneurs use a formal business plan to convince investors to contribute towards the capital of the business.

Existing businesses – looking to expand or change the business – also use business plans to prospect for new business, attract key employees or deal with suppliers. By revising their business plan regularly, existing companies can devise strategies to manage their companies better.

Most commonly, a business plan is used to apply for a bank loan to fund a business. To learn how to create a business plan for a bank in South Africa, see FNB and Standard Bank’s business plan guidelines. You can also download Standard Bank’s free business plan template in Word or PDF format.

A business plan consists of three primary parts:

• The business concept – details about the industry, the structure of the business, the product or service and the strategy for the success of the business.
• The marketplace section – an analytical description of potential customers and the strategy for achieving success against competitors.
• The financial section – the income and cash flow statement, balance sheet and other financial information.

The length of a business plan varies depending on the nature of the business and the purpose of the business plan. Typically, a business plan is 15 to 20 pages long. It usually details the goals for the business for the next three to five years.

An important part of compiling a business plan is in-depth research into the market and industry. Try to gain as much insight into the market you are targeting by talking to business owners, suppliers, potential customers, existing customers, staff members, business experts, etc. Also, research the industry online.

Business plan format

Although there are several types, the key components of all business plans are essentially the same. The format varies based on who the intended reader of the business plan is. Here is an example of a standard business plan format:

1. Table of Contents (1 page)

The table of contents page should include the correct page numbers of the sections of the business plan. Therefore, it is best to write this page last. In addition to the table of contents page, the plan must also have a cover and a title page.

2.  Executive Summary (2 pages)

The purpose of the executive summary of a business plan is to entice the reader to read the rest of the plan. The executive summary is an overview of the key aspects of the plan. It should be compelling but also concise.

The executive summary should include:

• the business concept (a description of the business, product, market and target market);
• key financial aspects (sales, profits, cash flows, investment returns and capital requirements); and
• a short company overview (type of company, date formed, owners and key personnel and achievements).

3. Company Overview (1 – 2 pages)

This section is a high-level overview of the company and the industry in which it operates. It is a description of the business, the product and the industry.

The following should be included in the company overview:

• The name of the company and the type of ownership and registration;
• Details about the business location (address, zoning, reason for choosing location, monthly rentals, etc.)
• Significant assets and financial contributions to the business;
• The mission statement of the business;
• Company objectives and goals;
• The main features of the industry in which the business will operate;
• The most important company strengths and core competencies;
• An explanation of the product, target market and profitability of the plan.

4. The Opportunity, Industry and Market Description (2 – 3 pages)

The research you conducted will come into play in this section. This section offers a detailed explanation of the market and industry and the business’ position therein.

They key is to determine who your target market is through a market analysis. Then clearly explain how your products/services will fulfil the needs of your target market. A market analysis also helps to determine pricing, distribution strategies and growth potential within the industry.

Describe the following:

• The opportunity – the gap in the market;
• The industry – the forces affecting the industry (i.e. obstacles to entry, customers, suppliers, substitute products and competition); and
• The market – insights into the target market (i.e. size, growth and trends).

5. Strategy (1-2 pages)

Detail your positioning strategy and how the business will compete in the chosen market. In other words, what is unique about your product/service and how will the target market benefit from what you have to offer.

6. Business Model Explanation (1 page)

The business model depicts how the business will make money/profit. A business model covers the following aspects:

• Sources of revenue;
• Costs involved in generating the revenue;
• The profitability of the business (revenue minus costs);
• The investment required to get the business up and running; and
• Success factors and assumptions for making the profit model work.

7. Management and Organisation (2 pages)

The biographies of the members of your management team and their roles in the business. Who will be responsible for running the business and why are they well-suited to the task?

This section should include:

• The founders of the company and their qualifications and experience;
• The day-to-day management team and their individual competencies and responsibilities;
• The type of support staff needed to run the business; and
• An organisational chart to show the management hierarchy.

8. Marketing Plan (2 – 3 pages)

The marketing plan is a comprehensive explanation of your marketing strategy. In other words, how will you sell your service/product to your target market?

Your marketing plan should include:

• The value of your product/service to customers;
• A detailed description of the target market;
• How you want your target market to perceive your product/service;
• The pricing strategy for the product/service;
• Sales and distribution channels that will be used to get the product/service to the customer; and
• The promotion strategy (budget, public relations activities, promotions, advertising, etc.).

9. Operational Plan (2 pages)

The operational plan is a description of how the business will function. Include a description of the following:

• The operating cycle – how the business will deliver the service or create and sell the product;
• How skills and materials will be sourced;
• Which tasks will be outsourced and how business relationships will be managed; and
• The cash payment cycle of the business.

10. Financial Plan (3 – 5 pages)

A very important part of any business plan is the financial plan. It is a reasonable projection of the company’s financial future.

A good financial plan will determine how much capital the business needs to launch and/or grow. This section is especially important to potential investors and banks – who will determine the odds for the continued survival of the company based on this information.

A financial plan should include:

• Start-up expenses and capital: What it would cost to start/grow the company and how the money will be generated.
• Profit and loss projections/income statement : Financial sales and expenses projections (i.e. income, cost of goods, gross profit margin, net profit, total expenses, etc.).
• Cash flow projection: Reflects how much cash will be needed to cover expenses and when it will be needed. The cash flow projection amounts to a profit or loss at the end of each month or year.
• A balance sheet: A summary of the business’ equity, assets and liabilities.
• A break-even calculation

Income statements and cash flow projections must be generated for every month of the first year, every quarter of the second year and annually for every year thereafter. The balance sheet is only generated on an annual basis.

Short summaries of the analyses of the income statement, cash flow projection and balance sheet must also be included. Do not include too much detail in this section. Additional projections, charts and calculations must be added to the Appendix.

11. Appendix

Additional reference documents are included in the appendix. This could include:

• Brochures and advertising materials;
• Industry studies and market research;
• Plans and blueprints;
• Photos and maps of location;
• Magazine or other articles;
• Detailed lists of equipment owned or to be purchased;
• Copies of leases and contracts;
• Letters of support from future customers;
• List of assets available as collateral for a loan; and/or
• Detailed financial calculations and projections.

Find more business plan examples and templates from Entrepreneur Magazine .

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How to create the perfect business plan in 10 steps

Every business needs a plan. But how do you write one? Here are 10 steps to help you get it right.

What is a business plan?

A business plan is the roadmap for a business and shows the overall strategy, goals and vision for success. It shows how a business operates and how it will make money.

It’s different from a business proposal which is a pitch to sell a product or service to a prospective customer.

Why do you need a business plan?

You may be wondering why you need a plan in the first place. After all, you have a clear idea in your mind about what you want to achieve. You know the market, you have the necessary skills. So why do you need a plan?

There are many good reasons. Here are just a few of them:

• To clarify your ideas: Writing something down gives it structure and substance. Your ideas will be clearer on paper than in your head.
• To discover and solve problems: The business idea you have in mind may have some holes – you might not have covered everything. This will become much more apparent when your words are on the page.
• To get feedback from others: A properly written business plan can be shared with trusted people to get their advice.
• As a formal document: Banks, investors, accountants and lawyers will want proof that you’re serious about your business. A written plan will provide that proof.
• To guide you as your business grows: A good business plan will keep you on track and focused, even as day-to-day work becomes a distraction.

If you’ve never written a business plan before, it can be a daunting prospect. But these 10 steps will help you create the perfect business plan.

1. The executive summary

This is where you describe your company and the product or service that it will sell. This must be brief, to catch and hold people’s attention.

Try to describe the goal and mission of your business in just a couple of sentences. Work hard at this and try to make it memorable.

Treat this section as an elevator pitch document – it should be succinct and easy to remember.

You can read more about how to create the executive summary in our guide What is an Executive Summary in a Business Plan?

2. Who are your customers?

Do you have a clear idea of the type of people (or businesses) who will buy your product or service? If not, think carefully until you do.

This is one of the first questions any investor will ask you about your business plan. Have your answers ready.

• Know whether your customers will be consumers or businesses. If they are businesses, who will you target within those companies? Maybe it’s the salesperson, or perhaps it’s the CEO?
• Determine whether you'll have regular clients or one-off buyers.
• Make sure you’ve actually spoken to some of your potential customers.

3. Evaluate the target audience

There’s no room for guessing here. You need to identify the people or businesses who will buy from you. Think about the following:

• Demographics – such as age, gender and social status
• Firmographics – includes size of the company, revenue of the company and services or products of the company
• Location – perhaps a specific area, town, or even country
• Profession – maybe you’re targeting accountants, police or lawyers, for example
• Groups – such as people with shared interests or habits

The better you evaluate your target audience, the more comprehensive your business plan will be.

4. What are your opportunities?

Successful businesses think big. You might be starting small, but you don’t have to stay that way. So write down the possible opportunities for your business as it grows.

For example, perhaps you’re planning to start by selling over the internet. That’s great, but how will you get traffic to your site? How will people find you online? Will you need salespeople? If not, how will you convince people to buy from you?

As the business grows, is there scope for a bricks-and-mortar retail outlet? What other opportunities will you have if your business grows as planned?

5. Understand the competition

Every business has competition. If you don’t mention yours, investors will think you’re unprofessional – or just plain naive. Be thorough, and list all your existing and potential competitors:

• Who are your direct competitors – those selling the same products as you?
• Who are your indirect competitors – those whose market overlaps yours?
• What will prevent other companies competing with you – what are the barriers to entry?
• What is your USP (unique selling proposition)? In other words, what’s your point of difference that makes you different from your competitors?

That last point is important. You need to explain how your business will differentiate itself from all the others. That might be based on price, service, quality, range or value. Make sure you spell it out.

6. Build a simple financial plan

All business plans should contain some financial information. This should include the overall costs of setting up your business. For example:

• Cost to make or buy products
• Costs for labour and manufacture, including raw materials
• Employee costs, especially for service businesses
• Distribution and marketing costs
• Fixed and variable overheads

Good accounting software will help you create a draft financial model. We’ll look into this in more detail in a future guide. For now, talk to your accountant or bookkeeper for help and advice.

7. Include an outline marketing plan

For this section of your business plan, you need to think about the five ‘Ps’:

• Pricing – how will you price the end product?
• Positioning – how does your product or service fit into the market?
• Promotion – what channels will you use to attract and communicate with customers?
• Profit – how much do you expect to make per item sold?
• Place – what are your sales outlets?

8. Plan your operations

Put your vision to one side for a moment. What are the daily tasks that need to be done when running the business? Include all business processes such as manufacturing and packaging. Try to cover all departments too, including sales and customer service.

9. Get the right people

This is one of the most important factors. Think about who you want to hire . How will you find people whose skills complement yours? And how will you convince them to work for you?

Also think about who you want as your business advisors. You'll need people you can trust, to guide and mentor you at times when you need it.

10. Simplicity is the key

Keep it simple. Complex and long documents won’t be read – either by you or by potential investors. A business plan should be brief, relevant and focused (you can use our free business plan template ).

If you find yourself getting carried away while writing, stop and take a break. Then go back and edit what you’ve written. Shorter is better. The core of a good business plan should be just a few pages long.

Plan your business around your strengths

As you write your business plan , keep in mind your strengths – and also any areas for improvement. This will help you construct a plan that makes the most of your abilities, while still being realistic. That's more likely to convince investors that you're serious.

Your business plan is a roadmap for your business – but it's not set in stone. Review it at least once a year and make changes if necessary.

Above all, keep getting feedback from your advisors – official and unofficial ones. With their help, you'll create the perfect business plan that takes you where you want to go.

Xero does not provide accounting, tax, business or legal advice. This guide has been provided for information purposes only. You should consult your own professional advisors for advice directly relating to your business or before taking action in relation to any of the content provided.

Download the business plan template

Fill in the form to get a free business plan template as an editable PDF. We’ll send a one-pager and a multi-pager to choose from.

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Visiting from Russia?

How to write a business plan in south africa [ free template].

It is never too early to start planning for your business! This blog post is all about writing a business plan in South Africa. 

We will discuss the various sections of the plan, and how to fill them out. There are also plenty of resources at the end that will help you get started on this important process.

Table of Contents

What is a business plan? 

A business plan is a written, formal strategy that outlines your goals and how to achieve them.

Even the smallest companies need some kind of plan for their future success. 

It is like prepping before you go on vacation: you are not guaranteed any problems will happen, but it helps if you know where all the closest gas stations are just in case there’s an issue with getting more fuel.

The same principle applies here: writing a business plan in South Africa gives you time to think through everything and make sure nothing slips between the cracks.

Why do you need a business plan? 

Business plans give you a chance to assess your company’s strengths and weaknesses. 

When it comes down to the nitty-gritty, business planning is all about making sure that you are prepared for anything in this unpredictable world of entrepreneurship.

What should I include? 

There isn’t one standard format for every company; however, most plans follow these general guidelines: 

• Executive Summary 
• Company Description 
• Mission & Goals Strategies 
• Financials Appendix 

If sounds intimidating or confusing don’t worry! We’ll go over each section in detail.

How To Write a Business Plan in South Africa

What is an executive summary .

The executive summary is a high-level overview of your business plan, and it’s one of the first things people will see when they are reading through your business plan in South Africa. 

This section needs to be short (about two or three pages) but comprehensive; that means you should include all the critical information here while still keeping it interesting for readers. 

It should do four important jobs: 

• Introduce yourself and your company 
• Give background on why you started this project 
• Describe what you want to accomplish with this document 
• Highlight any challenges ahead 

Remember, if someone were deciding whether or not to read further, would their decision change based on what they learned from the executive summary alone?

What goes in the company description? 

The company description is a little more detailed than an overview, but not quite as long or involved as the rest of your business plan in South Africa.

In this section, you will want to state what industry you are in and why it is important (how does this help customers?). 

You should also describe how big your market is , where your competition lies, and who will be buying from you.

What do I put in my mission statement? 

Your mission statement highlights your goals for expanding into new markets/products/services. 

It includes details on why exactly yours is a worthwhile venture. 

Think about the reason behind setting up shop: if someone approached you with funding tomorrow would that have anything to do with why you started doing whatever it is you do? 

If not, then your mission statement might need some work.

What are strategies and how should I use them? 

Strategies detail the steps you’re taking to accomplish your goals! 

These can range from building a team to developing new products. 

You don’t want to get too specific here; that is what the financial section is for–strategies are more about giving yourself time management tools so you know when milestones will be reached! 

It also helps if these plans have an element of flexibility in case something unexpected happens along the way.

How much does it cost? 

The final sections of your business plan in South Africa involve numbers: revenue projections, expenses, etc. 

There isn’t one standard format or formula but there are plenty of resources available on how to calculate them. 

Basically, you want your financial section to show how the business will make money and what it will cost to run it!

What else do I need? 

Your business plan in South Africa should also include a cover page (with all of these details on there as well) and an appendix for additional information such as market research or employee resumes. 

With so much involved in creating a successful business plan in South Africa, don’t be afraid if this stage takes a while–just remember that once you have got everything together you are really one step closer to making your dreams come true.

When do you need a business plan?

• You need a business plan if you are;
• Seeking funding, investments, or loans
• Searching for a new partner or co-founder
• Attracting, hiring, and retaining top talent
• Experiencing slow growth and need a change

Tips to write a business plan in South Africa that will stand out

A). easy to read.

Make sure your business plan is easy to read and the sections flow together. 

Showcase lots of visuals and charts – these will keep readers’ attention ! 

The goal here isn’t just about getting people interested in what you’re doing, it’s about convincing them that they should invest or buy into your idea too.

b). Keep it brief

Don’t go overboard with the length of your business plan! 

A page a day doesn’t seem like much but by month’s end, you’ll have a sixty-page document that will turn off all but the most dedicated readers. 

Just give enough information to paint a picture and then let it shine through the action

c). Be smart about what you include

The financial section is going to be one of, if not THE most important part of your business plan–don’t forget that! 

It needs concise explanations as well as relevant numbers; don’t just write down random expenses or revenue projections (unless this is how you actually work) because these things need context in order for someone reading this document now to understand them later on when they’re doing their own calculations.

Remember that a business plan in South Africa isn’t just about making your idea look great, it is also about getting you closer to achieving the goals YOU set out for yourself.

Be confident in what you’ve written and make sure any feedback from readers is constructive rather than telling them they should have done something differently if there wasn’t a reason why they did it this way instead.

d). Proofread!

Nothing is worse than typos or grammatical errors in a business plan–it makes you look unprofessional and careless. 

Make sure everything has been double-checked before submitting! 

Remember that this document should be your guiding light throughout the entire process so take care of it as best you can to ensure it’s always working for YOU rather than against you.

Business plan template in South Africa

Even if you don’t plan to seek investments, it is good to write a business plan. There are other reasons for this, use this business plan template in South Africa:

• Writing out your goals helps you see what you want to accomplish. You can make more of a plan for what to do next.
• It is a chance to better understand your market (e.g., demographics, behaviors)
• You can make sure that everyone on your team is doing their job. Set up the roles for each person and tell them how to do these jobs. Make sure you set goals for each person.
• Team members can also refer to the document to stay on track
• Catching errors before they happen is important. It helps you make sure financial projections are accurate.
• You’ll be able to see the problems that could come up in the future.

Final thoughts on how to write a business plan in South Africa

Writing a business plan can be tough, but it’s also one of the most important steps in starting your own company. 

Remember to take care of every aspect and don’t let anyone tell you that their way is the only way.

It doesn’t matter if this is your first time writing or your fiftieth–just make sure everything comes together as soon as possible so you can actually get started on building YOUR empire!

100 Free Sample Business Plan Templates for Entrepreneurs and Small Businesses

Looking for free sample business plan templates? You’ll find plenty here. For FREE! 🙂

It’s one thing to have brilliant business ideas or be keen to explore interesting business opportunities . But until you have a good business plan, you may never be taken seriously.

The biggest problem most entrepreneurs have with writing a business plan is that they don’t know where or how to start.

If you’re one of those who’s looking for a simple, effortless and straightforward way to write a great business plan, today’s your lucky day!

This article contains a long list of free sample business plan templates that will give you the easy start you really need to write your own business plan. Just look for a sample that suits your business and tweak it until it’s yours!

Copy, edit and use; it’s that easy!

In my experience, a business plan is not always the long, complex and scary document you think it is. Depending on your target audience (banks, investors, business plan competition), a business plan can be as simple or complex as you want it.

The list below covers a wide range of businesses. Whether you’re planning for a night club, used car sales, wedding planning or child day care services , you’ll find a business plan sample for any kind of business you can think of.

If in the end, you don’t find a sample plan for the business you want, visit the 500+ Business Plan Samples to see more.

— — — — — —

Your journey starts here; just scroll down the page to see all the plan titles and a summary of the businesses. When you find a sample you like, click on the ‘ Read Full Business Plan ’ link to view the full plan on our affiliate site.

1.    Night Club Business Plan

The Spot is a new night club that will focus on attracting the students of State University, with a student population that exceeds 22,000 and growing by 15% each year. The night club will be located one block away from the main campus. Read Full Business Plan  

2.    Hair & Beauty Salon Business Plan

Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price, value and relationship.  Read Full Business Plan

3.    Spa Health Club Business Plan

Visions (VS) is a socially and environmentally conscious health club that is concerned not only with physical beauty but also with mental well being. It is a health club with environmental and social concerns that sets it apart from other clubs; all products used are plant safe and cruelty free.  Read Full Business Plan   

4.    Bed and Breakfast Hotel Business Plan

The long-term goal of Coach House Bed and Breakfast (Coach House) is to become the best choice on Tybee Island, Georgia for temporary lodging by creating a differentiated experience capitalizing on personal service, the historical nature of the Coach House building, and its unique location in one of the most attractive parts of the Old South.  Read Full Business Plan  

5.    Plumbing Business Plan

Water Tubes Plumbing is a plumbing company that has chosen residential new homes as its preferred niche. Water Tubes will be able to handle any service request for plumbing of volume home builds or custom new homes.  Read Full Business Plan  

6.    Painting Contractors Business Plan

Barnum Painters will provide top-quality interior and exterior residential and commercial painting services. The principal officers of Barnum Painters believe that most companies in this industry suffer two major problems : poor scheduling of job projects and poor retention of quality employees. We intend to change the way these are done and excel in both areas.  Read Full Business Plan 

7.    Home Interior Design Business Plan

Hamlin and Park Design will offers a wide range of interior design services to meet any client’s needs in our business area. Our services will include : On-site consultations; Project survey & analysis; Space planning & furniture arrangement; Design concepts; Finishes & furnishings; Custom designs; Purchasing, delivery, & installation; Project coordination & management.  Read Full Business Plan  

8.    Furniture Manufacturer Business Plan

Trestle Creek Cabinets will be formed as a cabinet company specializing in custom cabinets for the high-end residential, resort, and commercial market. Its founders have extensive experience in the construction and cabinet industry.  Read Full Business Plan  

9.    Equipment Rental Sales Business Plan

Equipment Rental, Inc. (ER) is a company that sells and rents heavy equipment such as bulldozers, backhoes, excavators, and trenchers as well as small home use and construction equipment such as tillers, augers, and chain saws.  Read Full Business Plan 

10.    Building Construction Business Plan

Concrete Installation LLC plans to become the leading provider of concrete formwork services in the area. This means always having the best and most efficient facilities, processes, and people. Read Full Business Plan  

11.    Construction Repair Business Plan

HodgePodge Sealcoating Company is a service provider that offers crack filling and sealcoating to residential customers. Sealcoating protects asphalt driveways by filling the cracks and coating the surface of the driveway, protecting it against the weather.  Read Full Business Plan

12.    Computer Consulting Business Plan

Calico Computer Consulting shall provide fast and reliable technical assistance to small office computer users. The keys to success for CCC are marketing and networking, responsiveness, quality, and generating repeat customers. The initial primary service offered will be hourly technical aid, although retainer contracts and projects will be considered in the future growth.  Read Full Business Plan   

13.    Wedding Consultant Business Plan

TLC Wedding Consultants is a full service company that provides complete consulting services for weddings , holy unions and anniversaries. Our services include weddings, honeymoons, receptions, anniversary consultations, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc.  Read Full Business Plan  

14.    Business Consulting Business Plan

Growth Management and Strategies (GMS) is an ambitious innovative new company that is attempting to turn the small business consulting business on its head. With an experienced consultant at the helm as President, GMS intends to grow at more than 50 percent per year through solid customer service, a great sales plan, proven competitive strategies, and a group of people that bring dynamic energy to the company and the sales process.  Read Full Business Plan  

15.    Seminar & Training Business Plan

Advanced Linguistic Pontificators is a leading seminar and training program company led by a best-selling author. Advanced Linguistic Pontificators will be targeting medium- and large-size companies and corporations. Pontificators will quickly reach profitability and achieve $79,000 of net profit by Year Two.  Read Full Business Plan 

16.    Marketing Strategy Consultant Business Plan

The Cambridge Strategy Group (CSG) , is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction.  Read Full Business Plan

17.    Day Care Business Plan

Safe Kids Child Care is a start-up organization that provides day care services to families living in the surburbs of a large city. This mid-sized child care facility serves children from three months to six years of age. Safe Kids’s services are safe and secure, providing the parents with an excellent place where their children can be taken care of.  Read Full Business Plan

18.    Child Care Business Plan

The Toddler Warehouse is a full-service child care/development facility that cares for toddlers from age three to five. The Toddler Warehouse will be concentrating on the upper end of the market: which is made up of double-income professional parents.  Read Full Business Plan 

19.    Diaper Manufacturer Business Plan

Baby Nappies World plans to enter and penetrate the baby nappies and sanitary pads market. Baby Nappies World is poised to take advantage of the impressive growth rate and minimal local competition in this market. It will have a dedicated and experienced staff, excellent order procurement, and effective management and marketing.  Read Full Business Plan

20.    Movie Theater Business Plan

The Falls River Theatre will provide the residents of Falls River with a long-awaited, hometown movie theatre. The films shown will be second run releases of the most popular movies in two target markets: families and young adults.  Read Full Business Plan 

21.    Parenting Centre Business Plan

A Mother’s Place is a new company targeted to open in downtown Santa Cruz. We will provide a family-friendly environment with high quality customer service to meet the daily emotional, physical and social well-being needs of mothers, young children and other family members. Read Full Business Plan

22.    Recreation Center Business Plan

Play Time for Kids has identified the family entertainment industry as its primary interest and the company has focused its efforts on the development of one or more family entertainment centers (FEC) to provide quality family entertainment activities to the communities in the Our County, Big City area.  Read Full Business Plan

23.    Tutoring Service Business Plan

Bryan’s Tutoring Service offers a wide range of academic subjects. Sessions can be set up as private or students may form groups for tutoring. Private sessions offer intense individual assistance, but groups sessions can also be beneficial with decreased economic costs and the use of team-based approach that the business program encourages. Read Full Business Plan 

24.    Educational Software Business Plan

Third Degree I.D. designs, develops, and markets instructional products and services for the corporate, education , government, and healthcare e-learning industries. It provides a core deliverable of programs, courses, and learning objects for the distance education, distributed learning, and e-learning markets.  Read Full Business Plan  

25.    Driving School Business Plan

Markam Driving School (MDS) offers a wide range of driver services. It is ultimately the goal of the company to be a one-stop facility for all driver needs, including registration, licensing, etc., but at this time Markam mainly offers private and commercial driver education in the Seattle, WA area. MDS is positioned as a low-cost facility with excellent service. Read Full Business Plan  

26.    Computer Software Business Plan

FoodFun Lifeskills Instructional Software (FoodFun LIS) is a start-up organization whose vision is to create the finest education/entertainment software for non-reading individuals with developmental disabilities. The software product is designed and created for the special education industry. It will be constructive by teaching certain lifeskills and will be fun to use, encouraging the student to use it as often as possible.  Read Full Business Plan  

27.    Teachers Employment Agency Business Plan

Teacherafterschooljobs.com is a new job search website that is designed to provide teachers with part-time or seasonal employment, supplementing their current income. The site will be effective in matching educated, mature, responsible educators with employers in need of their part-time or summer assistance. Read Full Business Plan  

28.    Agriculture Farm Business Plan

Botanical Bounty is working hard to become a leading producer of botanical plants for the natural supplement industry as well as plant nurseries. By leveraging a well thought-out business plan executed by a skilled management team, Botanical Bounty will generate over $216,000 in sales in the next three years.  Read Full Business Plan  

29.    Agriculture Fruit Farm Business Plan

Farmers Group is a company whose mission is to provide high quality, nutritional, and flavourful vegetables and strawberries for consumption in both near and remote areas. Additionally, the company will provide high quality planting materials for use nationwide.  Read Full Business Plan 

30.    Coffee Export Business Plan

Silvera & Sons prepares green Arabica coffee beans grown in Brazil for exportation to American specialty roasters and sells to wholesalers on the Brazilian market. Our coffee stands out from the competition. We prepare the top five percent, in terms of quality standards, of all Arabica beans on the market. Our customers seek this product as it provides them with a point of differentiation to specialty roasters. Read Full Business Plan  

31.    Wholesale Juice Business Plan

Oasis Juice is planning to expand its operation to include distribution to stores within the entire state.  Owner funding and internally generated cash flow will enable most of the expansion plans.   The company will also secure a $100,000 short-term loan.  Sales projections for the next three years are based on current sales success with the target customer base.  This plan will result in sales revenues growing to $1.2 million by Year 2.  Read Full Business Plan  

32.    Feed and Farm Supply Business Plan

Latheethen Feeds , Inc. is a well-established custom feed store. The company is engaged in the production of custom livestock feeds , bird feed, deer feed, and other animal products in relation to livestock animals, pets, etc. Latheethen Feeds, Inc. has recently expanded its production facility (custom mill) and is well-positioned to market its workroom production beyond its present client base.  Read Full Business Plan 

33.    Workout Gym Business Plan

The Mountain Brook Fitness Center is a thriving business-person’s club but is also one of the only family-focused clubs in the Monroe area. Fifty percent of our members are under the age of 45 and have young children. Currently, the center has 900 members. A center membership is $800 a year. The Mountain Brook Fitness Center wants to add an additional 300 members with families over the next three years.  Read Full Business Plan  

34.    Fitness Equipment Business Plan

Circuit Fitness Importing is a start-up business that has become the exclusive importer of the Wega Corporation’s innovative Esercitazione Diritta (Exercise Standing) fitness equipment. Circuit Fitness Importing is poised to receive the exclusive license to sell this patented equipment, already very popular in Europe, in the U.S.A.  Read Full Business Plan  

35.    Martial Arts School Business Plan

Cents and Sensibility will be a value-priced taekwondo martial arts school serving its customers in our community by providing several programs for a variety of purposes, ranging from basic martial arts, to self defense, to esteem and life skills building, and more.  Cents and Sensibility Martial Arts School plans to enhance its programs as it expands, developing new programs to ensure the students have as much access to the different aspects of Songahm Taekwondo as possible.  Read Full Business Plan 

36.    Physical Fitness Gym Business Plan

Ladies Only Fitness is a women-only health club that creates a personalized environment for women to pursue their fitness goals.  We have the best equipment and the best training program in this arena. We prepare our clients for success because we have the best weight-management program.  Positive Lifestyle Systems is a truly responsible and effective weight-management program. We offer this program with confidence. It is unbeatable.  Read Full Business Plan  

37.    Wholesale Bicycle Distributor Business Plan

Wheelie Deals is a wholesale distributor that serves the retail bicycle industry.  Wheelie Deals will carve out a focused niche within this industry, providing closeouts, last-year models, and fairly-used bicycles.  Currently, most of the large wholesalers will occasionally have a closeout to offer, however, the availability of special deals is spotty.  Wheelie Deals will quickly become the #1 source to provide retail shops with above average margins. Read Full Business Plan  

38.    Clothing Manufacturer Business Plan

New Look is a recent start-up manufacturer of an upscale clothing line targeted at males between the ages of 20 and 40. New Look not only develops the clothing line , but supports it with advertising and promotion campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. New Look intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness.  Read Full Business Plan 

39.    Cosmetics Manufacturing Business Plan

Bluespa is a company that has created a brand concept consisting of both skin care and athletic apparel utilizing multiple channels of distribution. We are seeking recurring investment to fund the growth of the brand, and position the company for an IPO. This plan shows how Bluespa will reach profitability in our third year of operation and generate shareholder return on equity within five years.  Read Full Business Plan  

40.    Plastics Recycling Business Plan

The growing utilization of plastics in industrial and consumer applications, combined with increased consumer awareness surrounding solid waste recycling , has led to an increased demand for recycled plastic resins and products. One of the fastest growing types of collected plastic materials for recycling is polyethylene terephthalate (“PET”) from post-consumer beverage and water bottles. Replay Plastics will capitalize on the opportunities in the recycled resin and packaging markets through two main divisions: a Recycling Division and a Packaging Division.  Read Full Business Plan  

41.    Cleaning Products Business Plan

The marketplace for janitorial products and services is changing, both in nature and scope. The consumer is becoming more conscious of the environmental impact of cleaners as the market expands. ChemSafe offers a innovative line of biodegradable, environmentally safe, citrus cleaners to janitorial services, retail outlets and consumers. The product line includes: Automotive cleaners; Industrial cleaners; Degreasers; Hand cleaners; Odour control; Tar remover; Concrete cleaners; Vehicle wash and wax products.  Read Full Business Plan 

42.    Office Furniture Manufacturer Business Plan

Willamette Furniture helps create pleasant and productive office environments with well-designed furniture that incorporates new technology into the classic office mode in which real people can work happily. We are sensitive to the look and feel of good wood and fine furniture as well as to high-powered personal computing. We always provide the best possible value to our customers who care about quality office environments, and we want every dollar spent with us to be well spent.  Read Full Business Plan  

43.    Remodeling Business Plan

Comgate is a custom mill house specializing in creating architectural woodwork in the form of wall paneling, custom cabinets, and other products for the local residential market. After initial losses and several thin profit years of competitive bidding construction projects, Comgate is creating this business plan in order to bring its mission statement into clearer focus. Prior years were characterized by hectic efforts to bid as many jobs as possible. Margins were thin as pricing policy was “flexible” for fear that there would be insufficient work for production staff. Read Full Business Plan  

44.    Retail Furniture Manufacturer Business Plan

Producing and selling furniture is a $12 billion industry.  The focus of the industry is on the affluent customer who can spend upwards of $3,000 on furniture purchases.  In our region, there are fifteen furniture stores that are competing for these customers with deep pockets.  Those customers who can’t afford these high prices are left with a poor selection of inferior products.  Read Full Business Plan 

45.    Specialty Gifts Business Plan

Pink Lady Bug Designs LLC (PLBD) is a provider of high-quality, uniquely crafted chocolates, gift baskets and other fine products that are sold for the purpose of raising awareness and funds for women’s health programs.  Read Full Business Plan  

46.    Pharmacy Business Plan

The Discount Pharmacy’s main goal is to provide prescription medications for our customers at the lowest prices on the market. We will be able to sell prescriptions at reduced prices by carefully maintaining efficiencies in our operations and by targeting a specific segment of the market – those customers who pay for their prescription medications themselves.  Read Full Business Plan  

47.    Laboratory Business Plan

Fargo Medical Laboratories (FML) is a start-up company committed to providing the most convenient, friendliest blood testing service to the physicians of the Main Street Professional Building and the surrounding area.  Read Full Business Plan 

48.    Medical Equipment Business Plan

MedNexis, Inc. (the company) is a medical device development company that has designed and patented medical devices which it plans to produce and market. A magnetic muscle stimulator/field generator has been designed with the participation of leading medical personnel and biomedical engineers. One patent is initially incorporated.  Read Full Business Plan  

49.    Real Estate  Broker Business Plan

While many people hope one day to purchase their own home, cultural barriers and shortages in affordable housing are just two of the issues that can prevent these dreams from materializing. Reed Properties is working to keep these dreams alive. This new real estate brokerage will not only define success by the number of units closed and sales volume but also by whether people were helped in the process.  Read Full Business Plan  

50.    Bakery Business Plan

Jolly’s Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in Southwest Washington. JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the town, due to the partners’ industry experience and mild competitive climate in the area. JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.  Read Full Business Plan 

51.    Catering Business Plan

Sumptuous Cuisine Catering is a local catering company serving both business and private clients within a ten mile radius. Established in 2005, the business has operated a catering kitchen and specialized in full-service catering and event planning for upscale events in the region. The business event management, event staff, a variety of cuisine for breakfasts, lunches, dinners, and appetizers, alcoholic and non-alcoholic beverage service, floral design, space design and decor, musicians and DJs, event equipment and furniture rentals, and other event services.  Read Full Business Plan  

52.    Restaurant Business Plan

New World Delicatessen (NWD) is an eating establishment focusing on heathy, nutritious, and fast food to the local downtown area. The New World Deli will be an upscale deli specializing in a combination of fast hot or cold sandwiches and salads plus specific recipes focusing on the Pacific Northwest cuisine. Based on this distinct menu, New World Deli will follow a differentiation strategy that will provide unique, or hard to find choices to deli patrons.  Read Full Business Plan  

53.    Fast Food Restaurant Business Plan

Fresin Fries is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company’s image and detail presentation. Fresin Fries will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall.  Read Full Business Plan 

54.    Fine Dining Restaurant Business Plan

Gabri’s Lounge & Restaurant is a 60-seat fine-dining restaurant with a 20 seat lounge. We focus on our New American-Swedish menu with a touch of Asian influence. The menu will be inspired from different countries’ specialties and appeal to a diverse clientele.  Read Full Business Plan  

55.    Food Preparation Business Plan

What’s For Dinner? is an exciting, new business with a unique approach to helping people enjoy home cooked meals with their families. Customers will come to our office location and prepare 12 meals that they pre-select from a menu in a party atmosphere. In two hours, they will have a month’s worth of meals to put in their freezer.  Read Full Business Plan  

56.    Internet Cafe Business Plan

JavaNet , unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren’t socially, economically, or politically isolated. JavaNet’s goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.  Read Full Business Plan 

57.    Used Auto Sales Business Plan

There is a need in community for a large selection of quality used cars, and Integrity Auto Sales will sell these top-quality used vehicles at a competitive price to customers in the area. The owner and sales manager have over 30 years of combined experience in new and used auto sales. We will continue to develop our excellent working relationship with local dealers and auctions to bring the savings to the customer.  Read Full Business Plan  

58.    Home Accessories and Gifts Business Plan

The Scarlet Tassel is a start-up retail store offering eclectic home accessories and gifts to consumers wanting to create a personalized home environment – that “I’m home” feeling. The Scarlet Tassel plans to cater to middle- and upper-class consumers who look beyond the national home accessory and gift chain stores for those expressions of individual personality and style.  Read Full Business Plan  

59.    Home Decoration Fabrics Business Plan

Interior Views is a retail store offering home decorator fabrics and complementary home accessories and resources. It is now approaching its fifth year in business. This destination store offers the advantages of providing fabrics specifically designed for home decorator use in fabric widths of 54 inches and greater. Over 900 fabrics are available on the floor at any time with more than 10,000 sample fabrics for custom “cut” orders.  Read Full Business Plan 

60.    Gifts, Novelties, Souvenir Business Plan

The Avant-Garde Shop is a retail store specializing in the sale of novelty of various product mix. The store, however, will emphasise the sale of official merchandise of the Avant-Garde brand with a full assortment of apparel, accessories and stationary, as well as other lifestyle related novelties. Read Full Business Plan  

61.    Gift Basket Business Plan

Basket of Goodies (BOG) is a premier gift basket retailer. BOG is concentrating on making gourmet gift baskets out of a wide range of high-quality ingredients. In addition to having several flagship baskets, BOG will also offer the option of a custom basket allowing the customer to choose the ingredients themselves.   Read Full Business Plan  

62.    Family Clothing Business Plan

ReHabiliments is a clothing and apparel business with located in Sandybar Harbour.  The company sells trendy clothing and apparel, such as casual and active wear, head gear, work-out gear, leather coats, and baseball jackets to an international market consisting of individuals of all ages, from all walks of life.  Read Full Business Plan 

63.    Drapery Fabricator Business Plan

Cutting Edge Drapery is a well-established decorators’ workroom. The company is engaged in the production of draperies, slip covers, and other textile products in accordance with the designs and concepts of interior designers. Cutting Edge Drapery has recently expanded its production facilities and is well-positioned to market its workroom production beyond its present client base.  Read Full Business Plan  

64.    Custom-Printed T-Shirts Business Plan

Your T-Shirt! is an exciting new business that allows people to custom design a shirt (specifically the design on the front or back) any way that they would like. By intelligently leveraging cutting edge technology, Your T-Shirt! will harness the power of computer sublimation to allow custom shirt printing in production runs as small as one unit.  Read Full Business Plan  

65.    Convenience Store Business Plan

MillenniumMart is the convenience store of the 21st Century future, fulfilling a need that will continue to exist into the future – the need for speed. MillenniumMart will be the first fully automated, 24 hour convenience store that is more like an enormous dispensing machine than the traditional store.  Read Full Business Plan 

66.    Clothing Retail Business Plan

Mahogany Western Wear is a new apparel store that caters to the African-American cowboy community in Houston, Texas. As our name suggests our focus is to provide western wear apparel and accessories, and position ourselves as the top retail store servicing this particular market.  Read Full Business Plan  

67.    Butcher Shop Business Plan

Parkdale Meats , is a startup specialty butcher shop to be launched in the coming year.  It will sell a wide menu of meats to customers including medium- and high-income residents of Parkdale, as well as high-income residents of neighboring towns, and high-end caterers.  Read Full Business Plan  

68.    Cell Phones Retailer Business Plan

Garbles Cellular Phones is taking advantage of an opportunity to become a highly distinguished and recognized leader in the mobile phone communications industry. It is the goal of our company to become established as the leading distributor of wireless communications services in the metro area.  Read Full Business Plan 

69.    Bridal Shop Business Plan

Moms, Maids, and More is a wedding attire shop like no other. While most retail bridal shops focus on selling wedding gowns, our focus is everything else. We will cater to the mothers of the bride and groom, bridesmaids, and flower girls. In addition, we will provide an array of accessories for all the female members of the bridal party.  Read Full Business Plan  

70.    Automotive Car Repair Business Plan

Mad Keen Motors is a family-owned business located in a suburb of London. It has been under the ownership of the Keen family for 35 years and has grown from a single mechanical repair shop to five locations that deal with body and mechanical repairs, vehicle storage and towing, washing and valeting and used car sales.  Read Full Business Plan  

71.    Recycling Waste Materials Business Plan

Mid-Atlantic Recycling’s area of business will be to collect, recycle/compost, and market waste from municipality waste processing plants for use as a consumer good. Our recycled waste will be targeted toward fertilizer manufacturers, nurseries, landscapers, farmers, government agencies, golf courses, and other.  Read Full Business Plan 

72.    Auto Inspectors Business Plan

Portland Mobile Auto Inspectors is a mobile car inspection service for prospective used car buyers practicing due diligence.  Portland Mobile Auto Inspectors travels around with all of the necessary test equipment to inspect used cars.  Within one to one-and-a-half hours, the inspection is complete and the customer is given a detailed custom printout that indicates the tests performed and the results, thereby indicating the condition of the vehicle.  Read Full Business Plan  

73.    Auto Repair Service Business Plan

Quick and Dirty Auto Repair aims to offer high-quality auto repair services and a full range of auto parts. QDAR focuses on personalized service to its customers by offering convenience and rapid service. Additionally, QDAR is technologically savvy with computerized monitoring of all parts inventory, to ensure that parts are always in stock, while keeping a balanced level of inventory to maximize inventory turnover.  Read Full Business Plan  

74.    Car Wash Business Plan

Soapy Rides will be providing customers with three services: exterior car washing, , interior cleaning, and detailing. Soapy Rides has no true competitors that are trying to offer a high quality service for a reasonable rate. Most are trying to compete on price alone. Soapy Rides’ ability to provide a high quality service, both in regards to the actual washing as well as customer service is all based on their ability to find the best employees.  Read Full Business Plan 

75.    Carpet and Upholstery Cleaning Services

Like New Carpet Cleaning will sell carpet and upholstery cleaning services to home and condominium owners, building its brand around the fact that it will make carpets look “like new.” To that end, the business will raise $57,500 from outside investors to purchase its delivery van, carpet-cleaning equipment, and develop a unique, service-oriented website which will keep administrative costs low and drive sales through its simple and easy accessibility for the consumer.  Read Full Business Plan  

76.    Catering Company Business Plan

Fressen Catering is a kosher catering company.  Fressen offers creative, colorful, and unusual food options for kosher as well as the traditional standbys.  The service offerings are quite a change relative to the existing kosher catering market which is quite stagnant.  Read Full Business Plan  

77.    Commercial Photography Business Plan

Flash Commercial Photography will serve small and medium-sized businesses and non-profits for all of their studio photography needs by creating beautiful shots that serve the client’s needs, offering excellent service and flexibility with a personal touch, and offering value-added services related to photography.  Read Full Business Plan 

78.    Computer Repair Business Plan

PC Repair will provide computer and technical consulting (repairs, training, networking and upgrade service) to local small businesses as well as home PC users. The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations.  Read Full Business Plan  

79.    Janitorial Services Business Plan

Clean Office Pros is a new cleaning service specializing in office cleaning and serving the Kansas City, Missouri area. The business will sell office cleaning and related services to businesses with office spaces of any size. The business also offers office cleaning, floor treatment, carpet cleaning, and window cleaning for businesses with office space in the Kansas City area.  Read Full Business Plan  

80.    General Freight Trucking Business Plan

Mike’s Trucking Service is a trucking company that aims to be one of the largest trucking companies in the country.  Mike’s is initially focusing on the food industry with plans to diversify into new industries. Mike’s has chosen the trucking industry as the growth prospects are encouraging and stable, with trucking dominating the freight industry in this country.  Read Full Business Plan 

81.    Limousine Taxi Business Plan

San Francisco Limo is a limousine service serving customers with top quality transportation services using late model limousine sedans. San Francisco Limo will generate $52,000 in net profit by year three.  Read Full Business Plan  

82.    Taxi Business Plan

City Taxi is a company whose mission is to provide reliable, timely, and safe taxi cab services by using complete, in-car credit and debit card access, along with computer-aided dispatch. The company will establish its presence in the industry by acquiring an existing taxi cab association, Mighty Cab, a family-owned business that was formed 12 years ago.  Read Full Business Plan  

83.    Used Auto Sales Business Plan

Integrity Auto Sales plans to provide a unique car buying experience to its customers. One that focuses on customer satisfaction first. We understand that vehicle purchasing is a necessary, but sometimes unpleasant experience. Our goal is to provide the customer with an enjoyable, honest service by satisfying individual customers practical transportation needs with a quality product.  Read Full Business Plan 

84.    Personal Event Planning Business Plan

Occasions strives to be the best choice of clients by helping to ease their event planning burden. Through consistent, predictable professionalism, Occasions will ensure a worry and hassle-free event at a reasonable price. By combining old fashioned values, going the extra mile, and using cutting edge event-planning software, Occasions will lead the market, providing the same quality results, every time.  Read Full Business Plan  

85.    Event Planning Business Plan

The Corporate Retreat Professionals (CRP) is an event planning company specializing in corporate customers.  CRP will offer two types of services, retreat training services as well as product launch event planning.  The retreat training services will be either leadership development training or teaming skills training.  For both types of retreats, CRP can take care of the planning of the event, as well as actually hosting the training through the use of one of CRP’s strategic business partners.  Read Full Business Plan

To be continued… We will keep updating this list until the world runs out of sample business plans!

And by the way, if you enjoyed reading this article and you’re thinking of raising capital to start or grow your business, you’ll love Jackpot!, one of the most comprehensive guides ever written for raising funds for any type of business, project, or cause.

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17 comments.

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You can read or download it for free at: http://www.agriculture.gov.sk.ca/CGFFM_Preparing_Cash_Flow_Statements

I hope this helps.

Cheers. [b] John-Paul[/b] 🙂

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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Access our library of 130 Business Templates

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Weekly Schedule Template

Tracking employees’ work time and wages is easy with this free weekly schedule template.

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Provide a professional, concise summary of project activities with this monthly report template.

One Page Business Plan

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Starting A Bakery Business in South Africa – Business Plan (PDF, Word & Excel)

Posted by BizBolts | All Articles , Business Ideas , Business Plans , Retail Industry

If you have a passion for baking and an entrepreneurial spirit, setting up a bakery business is something you should consider -a bakery is a profitable business to start in South Africa. From a nutritional point of view, bread as well as other baked goods play a huge role in the nation’s diet. In South Africa, the average consumption of bread is three slices, or 100 grams per day. In fact, bread is the second most important staple food in the country after maize meal. Therefore, a bakery business is a profitable one worth venturing into. Most South Africans eat pastries, cookies, cakes, bread, and various other baked products on a regular basis. There are a lot of factors to consider if you want to set up a bakery. As much as you may not need formal education, you still need to learn about the business, study the market, and find ways to stand out if you want to run a successful bakery. The majority of South Africans have bread, and various types of baked goods as part of their daily meals. The increase in pastry sales  in recent years is due to the growing middle class income group  in the country.It is evident that a bakery is a business that is financially viable.  This article will outline how to start a bakery business in South Africa, and the bakery business plan – PDF, Word and Excel.

Market Research

A bakery is a lucrative business, providing income for thousands of entrepreneurs, but there are some essential factors you need to consider before venturing into this type of business. You need to decide on the size of your bakery; location, the various baked goods you will provide, plus your target market. These factors will be affected by the amount of capital you have. Thus, you should carry out a feasibility study, market research and have a good bakery business plan before you venture into this business.

Business Model

There are 2 common types of business models when it comes to a bakery business: the retail bakery and the wholesale bakery. Retail bakeries are the most common because they are the easiest and least expensive to set up. These bakeries sell their goods directly to customers. Most of them are bakery cafes, home bakeries, cake shops, bakery food trucks, and counter services. Some of these bakeries bake the goods themselves, while others resell products bought from other bakeries. Wholesale bakeries supply retail bakeries with baked products. Wholesale bakeries are more expensive to establish because they require significantly more capital for machinery to bake large orders. More staff is required, and maintenance costs are high. Wholesale bakeries supply supermarkets, restaurants, hotels, and other stores. If you have the capital, equipment, and knowledge to start a wholesale bakery, you can go that route; otherwise, you can start with a retail bakery, where you can sell your own baked goods or resell products that are made elsewhere. In addition to the wholesale and retail models, you can consider choosing a niche product for your bakery. Some of the bakery models to choose from include gourmet, wedding cakes, bread and buns, cupcakes and muffins, or a versatile cafe. Another consideration when deciding what type of bakery to open is whether you want people to sit-in or simply buy and go. If you want your customers to sit in your bakery, you must think about the environment. Just like a restaurant, a bakery with a sit-in option will also be about the experience customers have in addition to the food itself. People must be drawn to your bakery because of the service you offer.

Location & Premises

The locations and premises of your bakery is an important decision to make before you start your business. It’s important that you locate your bakery store close to your target market. Consider the amount of road traffic, find an easily accessible location where people can stop and quickly get service. There are several possible locations, including shopping centres, malls, and the CBD. Opening a bakery close to places that typically have potential for traffic will be ideal depending on your target market. It is important to be strategic about your neighbouring businesses because you are more than likely  going to feed into each other instead of competing. Your bakery business plan should cater for the costs of renting or buying premises.

Competitive Analysis

When it comes to competition, the market for baked goods is saturated, so your bakery has to have something that sets it apart. There are both large and small companies in South Africa that bake and distribute cakes, pastries, confectionaries, and various other types of baked products. The industry presents plenty of opportunities, and there is space for a bakery in nearly every community in the country. However, this doesn’t come without its challenges. Small- to medium-sized independent bakeries have to compete with large-scale industrial bakeries that can offer cheaper products. This is why it is essential to do a market analysis. Conducting a market analysis will help you find a gap that you can fill with a new bakery. This way, you can find out what the market is missing when it comes to baked products and close the gap. A market analysis will also help you determine what other bakeries are doing well, how to price your products competitively, and where to locate your bakery. A competitive analysis is one of the first things you should do before opening a business.

Equipment For Your Bakery

You need various equipment for your bakery store. The equipment you need will depend on the size of your bakery and the kind of products you intend on selling.  There are different types of tools and equipment required for a bakery. Some of the required equipment includes ovens, mixers, weighing machines, baking trays and other essential utensils. You may need to invest in delivery bikes/vehicles especially if you plan on delivering meals to your customers locations. Your bakery store business plan should cater for these costs including the equipment you will need for your bakery.

Your target niche will determine the kind of products you will sell. The common products found in a bakery shop include various types of bread and rolls, cakes, pies, muffins, and hot and cold beverages.  So, it will be advantageous to have all these various pastries in addition to other complimentary products. It is also wise to provide complimentary services such as free Wi-Fi to attract and retain customers.  Another essential factor in running a bakery is selecting the right suppliers for your shop. Consider suppliers who can provide affordable and quality ingredients consistently. Your bakery business plan should outline the various products and services you will provide as well as the costs associated with them.

Insurance & Business Bank Account

When you set up your bakery business, it is important that you separate your personal finances from those of the business. You should never mix funds that you use for your business with family funds. Keeping your business and personal bank accounts separate can help you obtain an accurate picture of your business cash flow. If you are going to put your personal funds toward the start-up costs of your business, you’ll want to track those expenditures correctly. It will be much easier to manage your financial statements, such as your financial position, and income statements. This can also help you better understand how your business is performing at any given moment, and it will help you forecast your future cash flow. In addition, make sure that your bakery is insured. Any business with assets needs to have insurance. You need to protect your premises, and assets against fire, theft, or even a natural disaster.

Staff & Management

As a customer-centric bakery store, it’s important that you hire employees that are friendly and efficient. Your employees should be passionate about serving your clients. If you want to hit the ground running it’s better to hire a team of people who have experience in this business. Your chefs and cooks should be able to bake quality products, and your staff members should be able to serve customers efficiently on a regular basis.  Inexperienced staff members need to get extensive training before they can be given intricate baking or cooking tasks. The equipment and baking machinery used at bakeries can cause serious injury. Depending on the size of your shop, the actual number of your staff will vary however, you will need, pastry chefs, cooks, waiters, cleaners, and till operators, security as well as management. Your bakery shop business plan should cater for the salaries and day to day expenses of your employees.

Some of the day-to-day operations of this business involves:

• Operating machinery (cooking/baking)
• Serving Customers and doing deliveries
• Liaising with /suppliers
• Managing Staff
• Marketing and advertising

When you are handling food products and beverages you should always remain aware and alert by paying attention to how the food and beverages are prepared. Food contamination can cause serious health issues. It is also crucial to adhere to all industry related safety regulations. These safety measures cover the cleanliness of your environment; how your staff members dress plus how and where food is prepared and stored. Businesses related to the preparation and serving of food can be a great risk, that is why adhering to health and safety regulations is important.

Marketing And Sales Strategies

For any business to become successful, you need to market it, especially when you start out. You can make use of social media, print fliers, and consider building a simple website for your bakery. Encourage your clients to leave positive reviews and ensure that you post content regularly on your social media platforms to attract more customers. You can make short videos of how you bake your cakes, pastries, or anything else to keep your regular clients engaged and to attract new ones. You can even go as far as creating a newsletter that you can use to advertise new products or content relevant to your services. Continually update your menus and offer discounts and promotions to increase sales.

For many South Africans cookies, crackers, muffins, and cakes are comfort food, regular snacks or a must have for gatherings and celebrations. Thus, there will always be a need for baked goods. Also, more consumers are becoming health conscious and opting for whole wheat and low GI products. In addition, the source of the ingredients now has great influence on the consumer, as more people buy from businesses that use local produce and from bakeries that use nutritious ingredients that are sourced in a sustainable way. Recently, there has been a growing demand in healthy options when it comes to pastries. Consumers are becoming health conscious although low income groups are price sensitive and may opt for the least healthy white bread or sugary snacks.

Keys To Profitability

The location of your bakery can determine whether or not your business is successful. If you plan to open a retail bakery, choose a location with high foot traffic near a mall and where your target market lives. This way of generating revenue is not difficult. Start small without investing too much too soon, and as the business grows, you can then add more equipment, more staff, and increase your production. Keep an eye on your overheads and watch your input costs too. Lastly, include healthy options to your baked products to broaden your market.

Is A Bakery A Good Investment?

There is no denying that there is a reasonable number of bakeries with a large market share in South Africa. Nonetheless, it is still possible for you to own your own brand or even go the less risky route by becoming a franchise. Many might find operating as a franchise limiting but being a franchisee can help you operate your business as part of an existing chain. Of course, building your own brand from scratch can be just as rewarding if done well. Whatever route you decide to take, investing in a bakery can be a profitable venture, but obviously, this will depend on many factors such as your target market. Apart from the obvious advantages of becoming financially independent and becoming your own boss, running a bakery can be a rewarding way of uplifting your community.

Given that the South African market is one of the leading emerging economies on the African continent there is potential for high growth. The food and beverages sector in the country has been growing steadily for the past 10 years, thus opening a bakery can be a good investment. Whether you are a young entrepreneur, a professional seeking to start your own business or someone who needs a retirement plan, investing in a bakery is something worth considering. One thing that can set you apart before investing in any venture is developing a business plan. A well thought out business plan will help you in both the short and long term. There are various risks associated with running a bakery, like any other venture, your business plan should clearly outline these risks and the various ways to minimise them.

PRE-WRITTEN BAKERY BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

For an in-depth analysis of the bakery shop business in South Africa, purchase our bakery business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the bakery business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a bakery store business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the bakery shop business plan will lay out all the costs involved in setting up and running the bakery business. The business plan is designed specifically for the South African market.

USES OF THE BAKERY SHOP BUSINESS PLAN (PDF, WORD AND EXCEL)

The bakery business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your bakery store business
• As a bakery project proposal
• Assessing profitability of the bakery stores business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE BAKERY STORE BUSINESS PLAN (PDF, WORD AND EXCEL)

The business plan includes, but not limited to:

• Market Analysis
• Industry Analysis
• 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
• Marketing Strategy
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some South Africans in the bakery business fail, so that you can avoid their mistakes
• Ways to raise capital to start your bakery store business in South Africa

The Bakery Store Business Plan package consist of 4 files

• Bakery Business Plan – PDF file (Comprehensive – 93 pages)
• Bakery Business Plan – Editable Word File (Comprehensive – 93 pages)
• Bakery Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 47 pages)
• Bakery Business Plan Automated Financial Statements – (Editable Excel file)

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

GET THE BAKERY BUSINESS PLAN (PDF, WORD AND EXCEL) - R500 Only.

We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 500 Rand.

We have several payment methods which you can use.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card)

Click  Buy Now  below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

If you want to purchase multiple business plans at once using Visa Card/MasterCard then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Payment Method 2 (Instant EFT - FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

If you want to purchase multiple business plans at once using Instant EFT then  click here: Business Plans Store

Other Payment Methods

• Cash deposit into our FNB Company Bank Account
• EFT Transfer to our FNB Company Bank Account

Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link https://wa.me/27606334830 ). Email: [email protected] .

About The Author

BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

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