purpose of speech introduction

Module 7: Refining your Speech

Purpose of a speech introduction, learning objectives.

Explain the purpose of a speech introduction.

For those new to public speaking, an introduction may seem like an afterthought to a well-researched and organized speech. Seasoned speakers can tell you, however, that having a well-thought-out and well-delivered introduction is one of the most important aspects of a successful speech. After all, the introduction is where the audience makes a decision about you and your topic. Although the introduction takes no longer than 10–15% of your total speech time, it must be thoughtfully constructed in order to convince your audience that you and your topic are worth listening to.

An introduction must achieve five goals in a short amount of time:

OK, it’s a squirrel that looks like it’s hailing a cab. But it got your attention, right?

Goal 1: Get the audience’s attention

Although you might be thinking of nothing but your speech in the moments before and during it, your audience is likely thinking about something else. In a speech class, they could be thinking about the long list of chores or obligations they have, a recent conversation, another class or assignment, or even their own speeches. Even though you, the speaker, are seemingly the only thing standing in front of them and speaking, you must wade through a sea of distractions to actually get their undivided attention. To help you do so, there are a number of useful attention getting strategies; we’ll discuss these strategies on the following page.

Goal 2: Establish credibility

Credibility , or ethos, is considered one of the three cornerstones of an effective orator and the introduction is where a speaker’s credibility is established with their audience. Establishing credibility, however, demands a nuanced combination of both verbal and nonverbal communication that demonstrates the speaker’s competence, trustworthiness, and caring and goodwill toward the audience members.

Competence is sometimes conferred by titles, degrees, or publications; other times it has to be established by the speaker.

• Competence refers to the level of expertise or knowledge the audience perceives the speaker to have in the subject matter they are discussing. It can be established when the speaker has a legitimate title reflective of expertise in the subject matter or when the speaker can prove extensive research or personal experience in the subject matter.
• Trustworthiness refers to whether the audience perceives the speaker as honest. Unfortunately,  sometimes an audience will remain skeptical due to the topic or previous rumors or perceptions of the speaker. However, a speaker can work to build trustworthiness by using only credible, unbiased sources, balancing sources, and fact checking. A trustworthy speaker also will avoid using information out of context and avoid using logical fallacies.
• Caring and goodwill refers to how the speaker is perceived as caring about and having the best interest of the audience members, rather than trying to manipulate the audience. Thoughtful audience analysis evident in examples, argument structure, and impact statements will establish caring and goodwill.

Goal 3: Provide a reason to listen

If your attention getting strategy was successful, you now hold the attention of the audience. During this brief window, you must convince them to continue paying attention to your speech by illustrating the importance, timeliness, exigency, and relevance of your topic in direct relation to your audience. A good speaker will use audience analysis to discover ways in which the topic directly impacts the audience.

Goal 4: Reveal the thesis

The introduction should quickly get to the point by simply and succinctly stating the thesis of the speech. Just like you may sometimes feel like you’re listening to someone tell a story without a point, if the audience is unclear about the thesis of the speech, they are likely to stop listening. By following the guidelines established to create an effective thesis, a good speaker will be able to create a simple sentence that draws the audience’s attention to the singular purpose and thesis of the speech.

An introduction should include a clear preview of the main points of the speech.

Goal 5: Preview main points

An introduction should end with a clear preview of the main points of the speech. The purpose is to provide a clear, overarching structure of how the topic will be divided and the thesis fulfilled. Therefore, it is important to use concise language and to only preview the names of your main points, avoiding the mention of any subpoints or digressions. Imagine your preview like a road sign showing the major city in that direction, not all the smaller stops along the way.

It is important that the main points are previewed in the respective order that they will be presented in order to demonstrate your organization as a speaker, to prepare the audience for the flow of the speech, and to help the audience find their place in case of a momentary day dream.

• Squirrel. Authored by : Peter Trimming. Located at : https://commons.wikimedia.org/wiki/File:%27Look_over_here!%27_(5159379896).jpg . License : CC BY: Attribution
• Hello my name is Expert. Authored by : Graham Lavender . Located at : https://flic.kr/p/bM8ywX . License : CC BY: Attribution
• Coming Attractions. Authored by : Bestbudbrian. Located at : https://commons.wikimedia.org/wiki/File:Interior_of_Asbury_Park_Convention_Hall.jpg . License : CC BY-SA: Attribution-ShareAlike
• Creating Introductions. Authored by : Anne Fleischer with Lumen Learning. License : CC BY: Attribution

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

8 Effective Introductions and Powerful Conclusions

Learning objectives.

• Identify the functions of introductions and conclusions.
• Understand the key parts of an introduction and a conclusion.
• Explore techniques to create your own effective introductions and conclusions.

Introductions and conclusions can be challenging. One of the most common complaints novice public speakers have is that they simply don’t know how to start or end a speech. It may feel natural to start crafting a speech at the beginning, but it can be difficult to craft an introduction for something which doesn’t yet exist. Many times, creative and effective ideas for how to begin a speech will come to speakers as they go through the process of researching and organizing ideas. Similarly, a conclusion needs to be well considered and leave audience members with a sense of satisfaction.

In this chapter, we will explore why introductions and conclusions are important, and we will identify various ways speakers can create impactful beginnings and endings. There is not a “right” way to start or end a speech, but we can provide some helpful guidelines that will make your introductions and conclusions much easier for you as a speaker and more effective for your audience.

The Importance of an Introduction

The introduction of a speech is incredibly important because it needs to establish the topic and purpose, set up the reason your audience should listen to you and set a precedent for the rest of the speech.  Imagine the first day of a semester long class.  You will have a different perception of the course if the teacher is excited, creative and clear about what is to come then if the teacher recites to you what the class is about and is confused or disorganized about the rest of the semester.  The same thing goes for a speech. The introduction is an important opportunity for the speaker to gain the interest and trust of the audience.

Overall, an effective introduction serves five functions. Let’s examine each of these.

Gain Audience Attention and Interest

The first major purpose of an introduction is to gain your audience’s attention and get them interested in what you have to say. While your audience may know you, this is your speeches’ first impression! One common incorrect assumption beginning speakers make that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen and care about what you are saying is a completely different challenge. Think to a time when you’ve tuned out a speaker because you were not interested in what they had to say or how they were saying it.  However, I’m sure you can also think of a time someone engaged you in a topic you wouldn’t have thought was interesting, but because of how they presented it or their energy about the subject, you were fascinated. As the speaker, you have the ability to engage the audience right away.

State the Purpose of Your Speech

The second major function of an introduction is to reveal the purpose of your speech to your audience. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is critical for explaining the topic to the audience and justifying why they should care about it. The speaker needs to have an in-depth understanding of the specific focus of their topic and the goals they have for their speech. Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.” The specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier it will be both for you to develop your speech and your audience to understand your core point. To make sure you are developing a specific purpose, you should be able to complete the sentence: “I want my audience to understand…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the idea of credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them. As public speakers, we need to communicate to our audiences why we are credible speakers on a given topic. James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill (McCroskey & Teven, 1999). Competence is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member.

The second factor of credibility noted by McCroskey and Teven is trustworthiness or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When the audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful.

Finally, caring/goodwill is the last factor of credibility noted by McCroskey and Teven. Caring/goodwill refers to the degree to which an audience member perceives a speaker as caring about the audience member. As indicated by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” (Wrench, McCroskey & Richmond, 2008). As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This understanding means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.

Credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them.

Trustworthiness is the degree to which an audience member perceives a speaker as honest.

Caring/goodwill is the degree to which an audience member perceives a speaker as caring about the audience member.

Provide Reasons to Listen

The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. This relationship starts the moment you step to the front of the room to start speaking.

Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Preview Main Ideas

The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. We sometimes call this process signposting because you’re establishing signs for audience members to look for while you’re speaking. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.

A study by Baker found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized (Baker, 1965). Having a solid preview of the information contained within one’s speech and then following that preview will help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.

Putting Together a Strong Introduction

Now that we have an understanding of the functions of an introduction, let’s explore the details of putting one together.  As with all aspects of a speech, these may change based on your audience, circumstance, and topic.  But this will give you a basic understanding of the important parts of an intro, what they do, and how they work together.

Attention Getting Device

An attention-getter is the device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. Typically, there are four things to consider in choosing a specific attention-getting device:

• Topic and purpose of the speech
• Appropriateness or relevance to the audience

First, when selecting an attention-getting device is considering your speech topic and purpose. Ideally, your attention-getting device should have a relevant connection to your speech. Imagine if a speaker pulled condoms out of his pocket, yelled “Free sex!” and threw the condoms at the audience.  This act might gain everyone’s attention, but would probably not be a great way to begin a speech about the economy. Thinking about your topic because the interest you want to create needs to be specific to your subject.  More specifically, you want to consider the basic purpose of your speech. When selecting an attention getter, you want to make sure that you select one that corresponds with your basic purpose. If your goal is to entertain an audience, starting a speech with a quotation about how many people are dying in Africa each day from malnutrition may not be the best way to get your audience’s attention. Remember, one of the goals of an introduction is to prepare your audience for your speech . If your attention-getter differs drastically in tone from the rest of your speech the disjointedness may cause your audience to become confused or tune you out completely.

Possible Attention Getters

These will help you start brainstorming ideas for how to begin your speech.  While not a complete list, these are some of the most common forms of attention-getters:

• Reference to Current Events
• Historical Reference
• Startling Fact
• Rhetorical Question
• Hypothetical Situation
• Demonstration
• Personal Reference
• Reference to Audience
• Reference to Occasion

Second, when selecting an attention-getting device, you want to make sure you are being appropriate and relevant to your specific audience. Different audiences will have different backgrounds and knowledge, so you should keep your audience in mind when determining how to get their attention. For example, if you’re giving a speech on family units to a group of individuals over the age of sixty-five, starting your speech with a reference to the television show Gossip Girl may not be the best idea because the television show may not be relevant to that audience.

Finally, the last consideration involves the speech occasion. Different occasions will necessitate different tones or particular styles or manners of speaking. For example, giving a eulogy at a funeral will have a very different feel than a business presentation. This understanding doesn’t mean certain situations are always the same, but rather taking into account the details of your circumstances will help you craft an effective beginning to your speech.  When selecting an attention-getter, you want to make sure that the attention-getter sets the tone for the speech and situation.

Tones are particular styles or manners of speaking determined by the speech’s occasion.

Link to Topic

The link to the topic occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. This presentation of the relationship works to transition your audience from the attention getter to the larger issue you are discussing.  Often the attention-getter and the link to the topic are very clear. But other times, there may need to be a more obvious connection between how you began your attention-getting device and the specific subject you are discussing.  You may have an amazing attention-getter, but if you can’t connect it to the main topic and purpose of your speech, it will not be as effective.

Significance

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important and why they should care about what you have to say. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important to this audience.

Thesis Statement

A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write a version of your thesis statement before you even begin conducting research for your speech in order to guide you. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material.

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered by your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Putting it all together

The importance of introductions often leads speakers to work on them first, attending to every detail. While it is good to have some ideas and notes about the intro, specifically the thesis statement, it is often best to wait until the majority of the speech is crafted before really digging into the crafting of the introduction.  This timeline may not seem intuitive, but remember, the intro is meant to introduce your speech and set up what is to come.  It is difficult to introduce something that you haven’t made yet.  This is why working on your main points first can help lead to an even stronger introduction.

Why Conclusions Matter

Willi Heidelbach – Puzzle2 – CC BY 2.0.

As public speaking professors and authors, we have seen many students give otherwise good speeches that seem to fall apart at the end. We’ve seen students end their three main points by saying things such as “OK, I’m done”; “Thank God that’s over!”; or “Thanks. Now what? Do I just sit down?” It’s understandable to feel relief at the end of a speech, but remember that as a speaker, your conclusion is the last chance you have to drive home your ideas. When a speaker opts to end the speech with an ineffective conclusion, or no conclusion at all, the speech loses the energy that’s been created, and the audience is left confused and disappointed. Instead of falling prey to emotional exhaustion, remind yourself to keep your energy up as you approach the end of your speech, and plan ahead so that your conclusion will be an effective one.

Of course, a good conclusion will not rescue a poorly prepared speech. Thinking again of the chapters in a novel, if one bypasses all the content in the middle, the ending often isn’t very meaningful or helpful. So to take advantage of the advice in this chapter, you need to keep in mind the importance of developing a speech with an effective introduction and an effective body. If you have these elements, you will have the foundation you need to be able to conclude effectively. Just as a good introduction helps bring an audience member into the world of your speech, and a good speech body holds the audience in that world, a good conclusion helps bring that audience member back to the reality outside of your speech.

In this section, we’re going to examine the functions fulfilled by the conclusion of a speech. A strong conclusion serves to signal the end of the speech and helps your listeners remember your speech.

Signals the End

The first thing a good conclusion can do is to signal the end of a speech. You may be thinking that showing an audience that you’re about to stop speaking is a “no brainer,” but many speakers don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, we want to make sure that audiences are left knowledgeable and satisfied with our speeches. In the next section, we’ll explain in great detail about how to ensure that you signal the end of your speech in a manner that is both effective and powerful.

Aids Audience’s Memory of Your Speech

The second reason for a good conclusion stems out of some research reported by the German psychologist Hermann Ebbinghaus back in 1885 in his book Memory: A Contribution to Experimental Psychology (Ebbinghaus, 1885). Ebbinghaus proposed that humans remember information in a linear fashion, which he called the serial position effect. He found an individual’s ability to remember information in a list (e.g. a grocery list, a chores list, or a to-do list) depends on the location of an item on the list. Specifically, he found that items toward the top of the list and items toward the bottom of the list tended to have the highest recall rates. The serial position effect finds that information at the beginning of a list (primacy) and information at the end of the list (recency) are easier to recall than information in the middle of the list.

So what does this have to do with conclusions? A lot! Ray Ehrensberger wanted to test Ebbinghaus’ serial position effect in public speaking. Ehrensberger created an experiment that rearranged the ordering of a speech to determine the recall of information (Ehrensberger, 1945). Ehrensberger’s study reaffirmed the importance of primacy and recency when listening to speeches. In fact, Ehrensberger found that the information delivered during the conclusion (recency) had the highest level of recall overall.

Steps of a Conclusion

Matthew Culnane – Steps – CC BY-SA 2.0.

In the previous sections, we discussed the importance a conclusion has on a speech. In this section, we’re going to examine the three steps to building an effective conclusion.

Restatement of the Thesis

Restating a thesis statement is the first step to a powerful conclusion. As we explained earlier, a thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense. The statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Restating the thesis in your conclusion reminds the audience of the main purpose or goal of your speech, helping them remember it better.

Review of Main Points

After restating the speech’s thesis, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.

In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion, we deliver a review . Let’s look at a sample preview:

In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.

In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:

Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.

In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.

Notice that both of these conclusions review the main points initially set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well. You are always encouraged to choose the wording that you think will be most effective for your audience.

Concluding Device

The final part of a powerful conclusion is the concluding device. A concluding device is a final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. One of the authors of this text often makes an analogy between a gymnastics dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section is going to examine these ten concluding devices and one additional device that we have added.

Conclude with a Challenge

The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some activity that requires a special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Conclude with a Quotation

A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason, no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth the effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.

Conclude with a Summary

When a speaker ends with a summary, they are simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude with an Appeal for Action

Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, an immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:

• In a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech.
• In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten e-mail they can send to the lawmaker.
• In a speech on the importance of using hand sanitizer, hand out little bottles of hand sanitizer and show audience members how to correctly apply the sanitizer.
• In a speech asking for donations for a charity, send a box around the room asking for donations.

These are just a handful of different examples we’ve seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

By definition, the word inspire means to affect or connect with someone emotionally. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action,” but the ultimate goal is more lofty or ambiguous. The goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech about the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… Today was a special day. It was the day of my funeral. Last night he killed me” (Kelly, 1994).

Conclude with Advice

The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one, and one person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason for your opinion. Your advice should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.

Conclude by Proposing a Solution

Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution for creating more community-based art experiences for school children as a way to fill this gap. Although this can be a compelling conclusion, a speaker must ask themselves whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t asking the audience to verbally or nonverbally answer the question. The goal of this question is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Audience

The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by listing all the physical health benefits stress reduction offers (e.g. improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is spelling out why audience members should care. They’re telling the audience what’s in it for them!

Connect to your Introduction

Finally, one tactic a speaker often uses is to link the introduction of the speech to the conclusion.  For example, if you began your speech with a quotation, your conclusion may refer back to that person’s words in respect to what your audience has learned throughout your speech.  While not always necessary, linking back to your introduction can provide a feeling of coming full circle for your audience.  The repetitive nature can also help aid in remembering your speech and topic.  However, you don’t want to just repeat. Instead, you want to utilize similar aspects of your attention getter to illustrate growth or movement from the beginning of your speech to the end.

A concluding device is a final thought you want your audience members to have when you stop speaking.

A challenge is a call to engage in some activity that requires special effort.

An  appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking.

An immediate call to action asks people to engage in behavior right now.

Inspire means to affect or connect with someone emotionally.

Advice is a speaker’s opinion about what should or should not be done.

Informative versus Persuasive Conclusions

As you read through the ten possible ways to conclude a speech, hopefully, you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table to help you quickly identify suitable concluding devices.

Your Speech Purpose and Concluding Devices

Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology [Online version]. Retrieved from http://psychclassics.yorku.ca/Ebbinghaus/index.htm .

Ehrensberger, R. (1945). An experimental study of the relative effectiveness of certain forms of emphasis in public speaking. Speech Monographs, 12 , 94–111. doi: 10.1080/03637754509390108.

Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.

King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.

Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183.

Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Speech introductions

The introduction and conclusion of a speech are essential. The audience will remember the main ideas even if the middle of the speech is a mess or nerves overtake the speaker.  So if nothing else, get these parts down!

Introduction

The introduction gives the audience a reason to listen to the remainder of the speech. A good introduction needs to get the audience’s attention, state the topic, make the topic relatable, establish credibility, and preview the main points. Introductions should be the last part of the speech written, as they set expectations and need to match the content.

Attention getters

The first few sentences of a speech are designed to catch and maintain the audience’s attention. Attention getters give the audience a reason to listen to the rest of the speech. Your attention getter helps the audience understand and reflect on your topic.

• Speaker walks up to stage with notes stuck to hands with jelly.
• Did you know there is a right way to make a peanut butter and jelly sandwich?
• Rob Gronkowski once said, “Usually, about 2 hours before a game, I stuff in a nice peanut butter and jelly [sandwich] with chocolate milk.”
• A little boy walks in from a long day at school, telling his mom that he is starving. His mom is confused because she knows she sent him to school with a full lunch. As she opens his lunch box, she sees his peanut butter and jelly, with the grape jelly smeared on the side of the bag. She realizes there has to be a better way to make a PB&J.
• Bring in a clear sandwich bag with jelly seeping through the bread of a peanut butter and jelly sandwich.

Logical orientation

Once the audience is invested in the speech, logical orientation tells the audience how the speaker will approach and develop the topic.

• Peanut butter on both sides of the bread with jelly in the middle is the best way to make a PB&J.
• PB&Js have developed a bad reputation, because of the jelly making the bread soggy and hands sticky.

Psychological orientation

Like the logical orientation of a speech, the psychological orientation is also going to provide the audience with a map for how and why the topic is being presented.

• Most of us remember our moms – dads too – packing a peanut butter and jelly sandwich in our lunches. We also remember how the jelly did not just stay in the sandwich, but became a new stain on our shirts and the glue that held all the playground dirt to our hands.
• We can end this torture for future generations by making sure all parents are aware of the best way to make a PB&J.
• I have eaten numerous PB&Js myself, but my real authority on the topic comes from being a mom of two boys and the maker of many PB&Js.

Both the logical and psychological orientations give the audience a road map for the speech ahead as well as cues for what to listen to. This will help the audience transition from the introduction to the main points of the speech.

Beebe, S. A., & Beebe, S. J. (2012). A concise public speaking handbook . Boston: Allyn & Bacon.

Lucas, S. (2012). The art of public speaking . New York, NY: McGraw-Hill.

Sprague, J. & Stuart, D. (2013). The speaker's compact handbook, 4th ed . Portland: Ringgold, Inc.

Vrooman, S. S. (2013). The zombie guide to public speaking: Why most presentations fail, and what you can do to avoid joining the horde . Place of publication not identified: CreateSpace.

Make A Speech Introduction That Grabs Audience Attention

The speech introduction is the first part of a speech and the first opportunity to grab the audience’s attention. The speaker should state the topic, make it relatable to the audience, establish credibility and preview the main points. You should write or finalize your introduction at the end so that it reflects what you actually said.

Listen up, audience!

No matter whether you are giving an informative speech to enlighten an audience about a certain topic or a persuasive speech aims to convince the crowd to adopt a particular viewpoint. But whichever type of speech you’re writing or delivering, one thing is true:  You must create an attention-grabbing speech introduction.

Table of Contents

What Is The Best Way To Start A Speech?

Whether in speech writing or public speaking, the role of a good intro cannot be understated.  It is your best chance to captivate your audience’s attention and entice them to be with you until the rest of your speech. 

It’s also your opportunity to introduce the topic and thesis statement and set up the points you’ll discuss later.  So, keep in mind that you emphasize the relevance of your subject matter to the audience and contextualize it properly. 

These are some of the best ways to make a compelling introduction speech. 

• State a quote or use a historical event reference.  Analyze your target audience and look for a powerful quote from a relevant figure or a historical event that will resonate with listeners and relate it to your topic. A notable quotation can immediately establish a strong connection. On the other hand, an important event will help you illustrate your point or paint a scenario better. 
• Share a personal story.  Sometimes, you don’t have to search far and wide to demonstrate a point. You can tap into your personal experience and share something about yourself. Generally, audience members enjoy hearing stories as they pique their interest and get a glimpse of who the speaker is. Your anecdotes will also make you more human and accessible.
• Start with an “Imagine” or “What if?” scenario.  Want to make your audience engaged? Let their imagination run. In many speeches over the years, some of the most successful ones used this technique. Speakers transport the audience to the future or a scenario wherein their proposed idea or belief reigns. For example, “What if we live in a world where everyone can access healthcare?”
• Count on a video or any other visual aids.  If you’re a public speaker keen to use technology, you may also want to commence your speech with visual aids. For instance, you can show a pre-prepared video to draw the crowd’s attention right before you speak. If you’re talking about hunger and food security, you can show footage of how such issues take a toll in many third-world countries.
• Tell surprising statistics.  One of the most effective ways to shock — and, ultimately, grab your audience’s attention is by telling real, hard facts. If you’re looking for a good attention-getter, you can rely on surprising statistics about your topic. For instance, if your topic is bullying, you can mention that in the US,  around 3 million students are victims of bullying.
• Ask the audience a question.  Another way to hook your audience is by asking them a question. It can be a direct one (e.g., “Who among here are…” then ask for a show of hands). It can also be a rhetorical question (e.g., “What is the meaning of life?”). The key is interacting with the crowd to get their attention and effectively introducing your subject matter. 

What Should You Include In the Introduction?

When you look at intro samples and templates on the web,  you’ll find that effective speech introductions contain key elements. And one of the most important is your attention-grabber, which will compel your audience to listen to your speech and narrative.

You must also introduce your speech topic and indicate why it matters to your audience. You should also share something about yourself, especially your credibility, to discuss a particular subject matter. 

Once you’ve laid out these foundations,  state your central idea or thesis statement.  Tell the audience members the point of view you want them to adopt, and  give them a preview of the main points you’re discussing if you’re giving a persuasive speech.  If you’re writing or delivering an informative one, you can provide them with a brief speech outline or the key points you’ll touch upon throughout the body of the speech.

What Are The Best Lines To Introduce A Speech?

One of the most common public speaking tips you’ll encounter is to have a good introduction. To help you capture the audience’s attention, here are some ideas you can use in your speech.

• A famous quote (For example, “Innovation distinguishes between a leader and a follower” by Steve Jobs)
• A song lyric (“Imagine there’s no countries/ It isn’t hard to do/ Nothing to kill or die for/ And no religion, too,” from “Imagine by John Lennon)
• A line from a poem (“You may write me down in history With your bitter, twisted lies, You may trod me in the very dirt But still, like dust, I’ll rise,” from “Still I Rise” by Maya Angelou)
• A line from a movie (“Greed, for a lack of a better word, is good,” from “Wall Street”)
• Reference to a historical event (“Two hundred years ago, one of the most important proclamations was made. Through the Emancipation Proclamation issued by President Abraham Lincoln, the enslaved Black people were given freedom.”
• Reference to a notable figure (“Stan Lee, the man behind iconic Marvel characters, was hired as an editorial assistant at a comics company after graduating high school.”).
• A bold statement (“Prostitution must be legalized.”)
• A serious statement (“Climate change is a pressing issue.”)
• A humorous line (“Don’t underestimate me. That’s the job of my mom.”)
• A shocking statistic (“If you’re consuming too much fast food and baked goods, did you know that you are 51% more likely to be depressed?”)
• A direct question (“Who among here plays violent video games?”)
• A rhetorical question (“Is there a more powerful feeling than love?”)
• A personal story (“Back when I was a fresh college graduate, I busied myself applying to the top multi-national companies.”)
• An anecdote (“Long ago, there was a man — an old but healthy man — who dared climb Mount Everest. He was 80, and he succeeded.”)
• A what-if scenario (“What if there were no poor people?”)

How Do You Introduce Yourself In A Speech?

Whether you’re a first-time speaker or a veteran, how you approach introducing yourself in a speech is important in establishing your credibility. To avoid getting called boring, you might want to shy away from the usual “Hi, everyone. I’m (your name). I (your credentials), and today I will be talking about (points of the speech).”

Usually, someone else may have given your name and background. This gives you the liberty to begin your speech more interestingly. 

You can start by stating any of the introduction lines listed above, then transition to why listening to you will matter to them. For example, if you’re talking about mental health and depression, you can follow up a surprising statistic with something like, “I know because I was a part of that statistic. Now, I’ve studied to become a therapist myself.”

To further create an air of authority, you must be mindful of your body language  (taking a deep breath before speaking can help you shake off your nervousness and tension).  Additionally, you must make eye contact and speak words clearly. 

How Do You Introduce A Speaker?

Now, if you’re tasked to introduce the one who will deliver the speech, it’s your responsibility to set the right atmosphere and build excitement. 

One of the first things to do is know how to pronounce the speaker’s name and ensure that what you’ll say about the speaker’s credibility is factual.  Since you’re only introducing the speaker, keep things simple and concise. If you want to enrich your introduction, you can ask the speaker what they want to be highlighted (Do they have a new book? Which prestigious groups are they affiliated with?). 

Like what the speaker would do, you must also make eye contact to engage the audience. Practice and have a run-through before you take the stage to guarantee a smooth delivery. 

What Is An Example Of A Speech Introduction?

Speakers and speech writers know how challenging it is to grab an audience’s attention.  Here’s a good example of an introductory speech that uses statistics. This is from English restaurateur  Jamie Oliver  who delivered a TED Talk about food:

“Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat. 

My name’s Jamie Oliver. I’m 34 years old. I’m from Essex in England, and for the last seven years, I’ve worked fairly tirelessly to save lives in my own way. I’m not a doctor; I’m a chef, I don’t have expensive equipment or medicine. I use information, education.”

What Is The Introduction For A Speech On Bully

Looking for inspiration for a good introduction where your topic is bullying? Check out this sample intro from actress and UNICEF Goodwill Ambassador  Millie Bobby Brown  during World Children’s Day in 2019:

“In world capitals — in buildings like this — adults talk about children’s rights. But today, young people don’t want to be talked about. They want to do the talking.

 Millions of people responded to UNICEF surveys and petitions about what the Convention on the Rights of the Child meant to them. In the words of one young person: ‘Be an active voice. Don’t let things go unnoticed. So today, I want to talk about an issue that is very personal to me. Something that so often goes unnoticed — but causes real suffering. Bullying.”

What Are Some Other Examples Of Speech Introductions?

Below are some more speech introduction examples you can take inspiration from. 

• “Three things I learned while my plane crashed” by Ric Elias : “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack, clack, clack, clack, clack. It sounds scary. Well, I had a unique seat that day. I was sitting in 1D.”
• “How to find and do work you love” by Scott Dinsmore : “8 years ago, I got the worst career advice of my life.”

“How great leaders inspire action” by Simon Sinek : “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”

Recent Posts

Active Listening Absorbs The Whole Message, Not Just The Words

Active listening goes beyond hearing the words someone is saying to you and understanding the message they are conveying. Many only hear a small percentage of what is being said as they are...

Counteracting Fear Of Public Speaking With Coaching And Therapy

Nearly 75% of people experience the social phobia of fear of public speaking. The result may be nervousness before speaking or a full-blown panic attack. Practicing public speaking may lessen the...

• Games, topic printables & more
• The 4 main speech types
• Example speeches
• Commemorative
• Declamation
• Demonstration
• Informative
• Introduction
• Student Council
• Speech topics
• Poems to read aloud
• How to write a speech
• Using props/visual aids
• Acute anxiety help
• Breathing exercises
• Letting go - free e-course
• Using self-hypnosis
• Delivery overview
• 4 modes of delivery
• How to make cue cards
• How to read a speech
• 9 vocal aspects
• Vocal variety
• Diction/articulation
• Pronunciation
• Speaking rate
• How to use pauses
• Eye contact
• Body language
• Voice image
• Voice health
• Public speaking activities and games
• About me/contact

How to write a speech introduction

12 of the best attention getters to start a speech

By:  Susan Dugdale  | Last modified: 01-12-2023

The audience settles in their seats. The lights dim. You walk out to the center of the stage. You pause, take a deep breath, open your mouth and begin.

What you say over the next 30 seconds to introduce your speech or presentation is crucial.

That's how much time you have to make a positive impression on your audience. In it they will decide whether or not you have anything relevant or useful to say. Those first impressions count!

So how do you write an effective speech introduction to grab and hold their attention?

Begin by finding out how to choose the right opener.

What's on this page:

• how to choose the right opener for your speech

12 of the very best ways to start a speech

3. What if?

5. Key fact

7. Rhetorical

9. Headlines

10. History

11. Challenge

How to choose the right opener for your speech

The better way to make your choice of opener is after you have carefully considered who you are talking to and why you're talking to them.

One size does not fit all. Different audiences will respond differently. If you are giving the same speech multiple times think about what you may need to change to fit. 

To work well your opening needs to be aligned with:

• the type of speech you're giving
• your main purpose for giving it
• your target audience and,  
• their interests or needs

Both the hook * to catch their attention and your topic must be relevant to them. Unless they're a captive audience, they've come freely to listen to you and they're expecting something of value from you.

How are you going to let them know they're in the right place? Why should they listen? What are they going to get or gain through listening?

Out of all the different ways to open, what attention getter is absolutely the best way?

The only way I know to work out what is best is to go through each of them, and as you do, consider your audience. Make a short list of those you think might work then try them out before making your final choice.

* hook – an opening statement that immediately captures the audience's attention just like a well baited hook on a fishing line catches a fish.

Return to Top

1. Use imagination to create mind pictures

Ask the audience to use their imagination. Get them to build evocative compelling images in their minds. Make them large. Add vibrant color, sound and movement.

For example:

“Let's take a break. Make yourself comfortable. Now close your eyes for a moment. Take a deep breath, and you're there, in the place where you feel the most at ease, the place where all the tensions, all the demands of your normal everyday life disappear. Look around you. See it. Feel it. It's so good, it's perfect."

“Close your eyes. Take a deep breath and a moment to picture in your mind the people dearest to you, the people you feel you could not live without. Now when did you talk to them, or spend real time with them last?"

2. Use an item to build a connection 

Choose an image or an object related to your speech, for instance a pair of shoes, to trigger interest and build a connection.

For example, if I were giving a speech on the lives of upper-middle class 19th century women I could open by holding up a pair of ornately decorated kid leather pumps.

“What's the name of the young woman who wore these? Listen. Can you hear the rustle of her silk skirts? And hear her heart beat bom-biddy-bom as the beau of the ball stepped her way? Would he, or wouldn't he ask her to dance?”

3. Ask a 'What if...?' rhetorical question

'What if...?' invites an audience to consider the possibilities of something becoming real. They can be positive somethings or negative, trivial or something that would have a significant impact if it came to pass.

The power of a 'what if...?' rhetorical question as an opener lies in the potency of the images and feelings it triggers. A well-chosen 'what if...?' will immediately have an audience wanting to hear the rest of your speech.

• "What if we don't find a way to successfully manage climate change?"
• "What if we really did solve the affordable housing crisis?"
• "What if questions of race and color ceased to matter?"
• "What if medicines were freely available to everybody who needed them?"
• "What if the person sitting next to you turned, looked into your eyes and said they loved you? Truly. Madly. Deeply."

4. Try a quotation from someone who's impacted your life in some way

To be effective a quotation doesn't have to be the clever quip or snippet of enduring wisdom: a famous quote from a well known person. It's origin could be personal, something someone important in your life said that's remained with you.

For example, my Mother answered all initial wails of outrage, pain or hurt from any of her five children with a command. "Breathe!" That was repeated, interwoven with encouraging asides, until whoever it was, was able to talk clearly and be understood.  "It's OK.", she'd say. "Breathe. Come on. You can do it. Breathe. That's it. Keep going. Good."

Or I could use this line from one of my high school reports which read, "...with further maturity she should do well." (Thank you Mr Phillips. Your prediction was right on target.) 

Or this from our son aged four as he watched me getting ready for another day of teaching: "When I grow up I'm going to wear pretty dresses and go to school just like you."

5. Use an interesting key fact

Choose an interesting key fact as an attention getting device: one of the most rarely known, or a shocking statistic from the body of your speech to open with.

For example: "Take a guess at what the most powerful and frequently used word is in the English language? 

It's not one of those usually thought of candidates.  Love? No. Money? Nope. Neither is it  any member of your family... Mum, Dad, brother, sister, son, or daughter.

It's a three letter word, so common it's overlooked and taken for granted. 'The'. It's the humble 'the'."

(For more see this BBC article:  Is this the most powerful word in the English language?

Or: "Between 2020/21 and 2021/2022, Americans consumed about 11 million metric tons of sugar, up from about 10 million metric tons in 2009/2010. Can you even begin to imagine the size of that sweet white mountain?"

(For more see: US sugar consumption statistics )

6. Share personal stories

Share a personal story related to your specific topic as the beginning of a speech. Done well, it lets the audience know you understand their situation and helps establish your credibility: your right to talk on the subject.

As an example here's the opening of a speech I gave about the impact of suicide on families and friends:

“One fine Spring day I biked home from school and found a policemen guarding our backdoor. Through it came sounds I'll never forget: my quiet Mother screaming. He said, "You can't go in."

I kicked him in the shins and did. It was the 15th of September, three days before my thirteenth birthday and my father was dead. Killed by his own hand. Suicide.”

(If you want to find out more about the speech and read it, it's here: After they're gone . It's an example persuasive speech using the five steps of Monroe's Motivated Sequence.)

7. Rhetorical questions

These are questions that although they are asked, they're never really intended to be answered by anyone other than the person asking them. * Their principal function is to act as a segue, or lead in, to what the person intends to say next. For instance, the first main point of your introduction.

Examples: "What if I were to say to you that there was no such thing as public speaking fear?"

"What do you think the main benefits of being able to speak up in public are?"

* Although there's bound to be someone in your audience who will. Be ready for them, and move on.

8. An empathetic question, aligning yourself with the audience and eliciting a response

These questions bring speaker and audience together, establishing a common ground, a mutual understanding, which is an effective way to ease into a speech. If your question 'works' you'll see heads nodding in agreement.

• "Have you ever experienced the butterflies in your stomach turning into a herd of rampaging elephants, just before you step up to give your presentation?"
• "Have you ever wanted a good day to never end?"
• "How often have you 'lost' your car in the supermarket car park?"
• "How often have you ever wanted to shout, NO? You want me to prepare a new presentation by tomorrow? NO. You want me to stay late, again? NO."

9. It's in the news

Take headlines from what's trending in media you know the audience will be familiar with and see.

Using those that relate to your speech topic as the opening of your speech is a good way to grab the attention of the audience. It shows how relevant and up-to-the-minute the topic is.

For example: "'Death toll soars to 76 in Florida after Hurricane Ian demolished entire communities.' 'Noru became a super typhoon in 6 hours. Scientists say powerful storms are becoming harder to forecast.' 'Hurricane Orlene strengthens into Category 4 storm as it heads toward western Mexico.'

Three front page headlines from CNN just today. Climate change. Let's do what we can."

10. This day in history

If you're giving a speech to celebrate a special birthday or an anniversary, consider using several carefully selected events that occurred on the same day as a speech opening. They could be either funny or serious, depending on the specific purpose of your speech. They're a great way to place the person in a much wider context and often with exalted company.

For example: "What do the 1863 National Thanksgiving Day proclamation by President Abraham Lincoln, National Boyfriend Day, and Gwen Stefani have in common with Joe? Yes, the 3rd of October! It's a great date made better by being Joe's birthday. And we say Gwen is truly privileged to have the same one as him."

11. Issue a challenge

Let the audience know first thing, at the beginning of the speech, what action you expect they'll be able to take by the time your presentation is complete. Then when you come to the final points, repeat the call to action, or challenge, as part of your closing statement.

For example: "I've a challenge for you. That's to sign up for our public speaking course. Right now you may not see yourself doing that. Public speaking? Me? I'd rather have a root canal done, without painkillers. However, by the end of the presentation...well, let's see. There's a first time for everything!"

Use a startling statement, a fact, or a series of facts, to jolt the audience into paying attention.

"Covid. We've had 1.06 million of us die in the US, so far. Today there are nearly 60,00 new cases. More mothers, fathers, friends, colleagues, children – people. People ill. People who might die. So why have we stopped wearing masks?"

For more: Google: Covid stats US

Other speech writing resources

• how to end a speech effectively : explanations with examples showing how to close a speech with impact
• how to write a speech : a detailed guide with examples covering audience analysis, planning, writing oral language, transitions, how to use an outline... 

speaking out loud 

Subscribe for  FREE weekly alerts about what's new For more see  speaking out loud  

Top 10 popular pages

• Welcome speech
• Demonstration speech topics
• Impromptu speech topic cards
• Thank you quotes
• Impromptu public speaking topics
• Farewell speeches
• Phrases for welcome speeches
• Student council speeches
• Free sample eulogies

From fear to fun in 28 ways

A complete one stop resource to scuttle fear in the best of all possible ways - with laughter.

Useful pages

• Search this site
• About me & Contact
• Blogging Aloud
• Free e-course
• Privacy policy

©Copyright 2006-24 www.write-out-loud.com

Designed and built by Clickstream Designs

Speechwriting

10 Introductions and Conclusions

Starting and Ending Your Speech

One of the most fundamental components of any public speech is having a strong introduction and conclusion. Your introduction gives the audience their first impression of you. This is your best chance to build credibility. You need to grab the audience’s attention, introduce your topic, and preview how the speech will unfold. The conclusion needs to reiterate your main points and help the audience see how all your main points work together. Additionally, even if the audience got a bit lost or disengaged in the middle, a strong conclusion will leave them with an overall positive reaction to your speech.

Can you imagine how strange a speech would sound without an introduction? Or how jarring it would be if, after making a point, a speaker just walked away from the lectern and sat down? You would be confused, and the takeaway from that speech—even if the content were good—would likely be, “I couldn’t follow” or “That was a weird speech.”

This is just one of the reasons all speeches need introductions and conclusions. Introductions and conclusions serve to frame the speech and give it a clearly defined beginning and end. They help the audience to see what is to come in the speech, and then let them mentally prepare for the end. In doing this, introductions and conclusions provide a “preview/review” of your speech as a means to reiterate or re-emphasize to your audience what you are talking about.

Since speeches are auditory and live, you need to make sure the audience remembers what you are saying. One of the primary functions of an introduction is to preview what you will be covering in your speech, and one of the main roles of the conclusion is to review what you have covered. It may seem like you are repeating yourself and saying the same things over and over, but that repetition ensures that your audience understands and retains what you are saying.

The roles that introductions and conclusions fulfill are numerous, and, when done correctly, can make your speech stronger. The general rule is that the introduction and conclusion should each be about 10-15% of your total speech, leaving 80% for the body section. Let’s say that your informative speech has a time limit of 5-7 minutes: if we average that out to 6 minutes that gives you 360 seconds. Ten to 15 percent means that the introduction and conclusion should each be no more than 1-1/2 minutes.

In the following sections, we will discuss specifically what should be included in the introduction and conclusion and offer several options for accomplishing each.

The Five Elements of an Introduction

Intro element 1: attention-getter.

The first major purpose of an introduction is to gain your audience’s attention and make them interested in what you have to say. First impressions matter. When we meet someone for the first time, it can be only a matter of seconds before we find ourselves interested or disinterested in the person. The equivalent in speechwriting of “first impression” is what is called an attention-getter. This is a statement or question that piques the audience’s interest in what you have to say. There are several strategies you can choose from—verbal and non-verbal—to get the audience’s attention. Below are described the most popular types of attention-getters: quotations, questions, stories, humor, surprise, stories, and references. As well as non-verbal attention-getters involving images, sounds, or objects.

Quotations are a great way to start a speech. That’s why they are used so often as a strategy. Here’s an example that might be used in the opening of a commencement address:

The late actor, fashion icon, and social activist Audrey Hepburn once noted that, “Nothing is impossible. The word itself says ‘I’m possible’!”

If you use a quotation as your attention getter, be sure to give the source first (as in this example) so that it isn’t mistaken as your own wording.

We often hear speakers begin a speech with a question for the audience. As easy as it sounds, beginning with a question is somewhat tricky. You must decide if you are asking a question because you want a response from the audience, or, on the other hand, if you are asking a question that you will answer, or that will create a dramatic effect. We call these rhetorical questions .

The dangers with a direct question are many. There may be an awkward pause after your question because the audience doesn’t know if you actually want an answer. Or they don’t know how you want the response—a verbal response or a gesture such as a raised hand. Another reason direct questions are delicate is this obvious point: what you are going to do with the response. For example, imagine you have written a speech about the importance of forgiving student debt, and you begin your speech with this question for the audience: “How many of you have more than $10,000 in student loan debt?” You would be creating a problem for yourself if just a few people in the audience raised their hand. If you want to use a direct question, follow these rules:

• make it clear to the audience the means of response. “By a show of hands, how many of you have more than $10,000 in student loan debt?”
• prepare in advance how you will acknowledge different responses.

Contrary to a direct question, you could use a rhetorical question—a question to which no actual reply is expected. For example, a speaker talking about the history of Mother’s Day could start by asking the audience, “Do you remember the last time you told your mom you loved her?” In this case, the speaker does not expect the audience to shout out an answer, but rather to think about the question as the speech goes on.

Finally, when asking a rhetorical question, don’t pause after it, or the audience will get distracted wondering if you’re waiting for a response. Jump right into your speech:

“How many of you have more than $10,000 in student loan debt? If you’re like 78% of college seniors, your answer is probably a yes.”

Humor is an amazing tool when used properly but it’s a double-edged sword. If you don’t wield the sword carefully, you can turn your audience against you very quickly.

When using humor, you really need to know your audience and understand what they will find humorous. One of the biggest mistakes a speaker can make is to use some form of humor that the audience either doesn’t find funny or, worse, finds offensive. We always recommend that you test out humor of any kind on a sample of potential audience members prior to actually using it during a speech. If you do use a typical narrative “joke,” don’t say it happened to you. Anyone who heard the joke before will think you are less than truthful!

As with other attention-getting devices, you need to make sure your humor is relevant to your topic, as one of the biggest mistakes some novices make when using humor is to add humor that really doesn’t support the overall goal of the speech. Therefore, when looking for humorous attention getters, you want to make sure that the humor isn’t going to be offensive to your audience and relevant to your speech.

Another way to start your speech is to surprise your audience with information that will be surprising or startling to your audience. Often, startling statements come in the form of statistics and strange facts. For example, if you’re giving a speech about oil conservation, you could start by saying,

“A Boeing 747 airliner holds 57,285 gallons of fuel.”

That’s a surprising or startling fact. Another version of the surprise form of an attention-getter is to offer a strange fact. For example, you could start a speech on the gambling industry by saying, “There are no clocks in any casinos in Las Vegas.”  You could start a speech on the Harlem Globetrotters by saying, “In 2000, Pope John Paul II became the most famous honorary member of the Harlem Globetrotters.” (These examples come from a great website for strange facts ( http://www. strangefacts.com ).

Although such statements are fun, it’s important to use them ethically. First, make sure that your startling statement is factual. The Internet is full of startling statements and claims that are simply not factual, so when you find a statement that you’d like to use, you have an ethical duty to ascertain its truth before you use it and to provide a reliable citation. Second, make sure that your startling statement is relevant to your speech and not just thrown in for shock value. We’ve all heard startling claims made in the media that are clearly made for purposes of shock or fear mongering, such as “Do you know what common household appliance could kill you? Film at 11:00.” As speakers, we have an ethical obligation to avoid playing on people’s emotions in this way.

Another common type of attention-getter is an account or story of an interesting or humorous event. Notice the emphasis here is on the word “brief.” A common mistake speakers make when telling an anecdote is to make the anecdote too long. An example of an anecdote used in a speech about the pervasiveness of technology might look something like this:

“In July 2009, a high school student named Miranda Becker was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open maintenance hole.”

Notice that the anecdote is short and has a clear point. From here the speaker can begin to make their point about how technology is controlling our lives.

A personal story is another option here. This is a story about yourself or someone you know that is relevant to your topic. For example, if you had a gastric bypass surgery and you wanted to give an informative speech about the procedure, you could introduce your speech in this way:

“In the fall of 2015, I decided that it was time that I took my life into my own hands. After suffering for years with the disease of obesity, I decided to take a leap of faith and get a gastric bypass in an attempt to finally beat the disease.”

Two primary issues that you should be aware of often arise with using stories as attention getters. First, you shouldn’t let your story go on for too long. If you are going to use a story to begin your speech, you need to think of it more in terms of summarizing the story rather than recounting it in its entirety. The second issue with using stories as attention getters is that the story must in some way relate to your speech. If you begin your speech by recounting the events in “Goldilocks and the Three Bears,” your speech will in some way need to address such topics as finding balance or coming to a compromise. If your story doesn’t relate to your topic, you will confuse your audience and they may spend the remainder of your speech trying to figure out the connection rather than listening to what you have to say.

You can catch the attention of the audience by referencing information of special interest. This includes references to the audience itself, and their interests. It can also mean references to current events or events in the past.

Your audience is a factor of utmost importance when crafting your speech, so it makes sense that one approach to opening your speech is to make a direct reference to the audience. In this case, the speaker has a clear understanding of the audience and points out that there is something unique about the audience that should make them interested in the speech’s content. Here’s an example:

“As students at State College, you and I know the importance of selecting a major that will benefit us in the future. In today’s competitive world, we need to study a topic that will help us be desirable to employers and provide us with lucrative and fulfilling careers. That’s why I want you all to consider majoring in communication.”

Referring to a current news event that relates to your topic is often an effective way to capture attention, as it immediately makes the audience aware of how relevant the topic is in today’s world. For example, consider this attention getter for a persuasive speech on frivolous lawsuits:

“On January 10 of this year, two prisoners escaped from a Pueblo, Colorado, jail. During their escape, the duo attempted to rappel from the roof of the jail using a makeshift ladder of bed sheets. During one prisoner’s attempt to scale the building, he slipped, fell forty feet, and injured his back. After being quickly apprehended, he filed a lawsuit against the jail for making it too easy for him to escape.”

In this case, the speaker is highlighting a news event that illustrates what a frivolous lawsuit is, setting up the speech topic of a need for change in how such lawsuits are handled.

A variation of this kind of reference is to open your speech with a reference about something that happened in the past. For example, if you are giving a speech on the perception of modern music as crass or having no redeeming values, you could refer to Elvis Presley and his musical breakout in the 1950s as a way of making a comparison:

“During the mid-1950s, Elvis Presley introduced the United States to a new genre of music: rock and roll. It was initially viewed as distasteful, and Presley was himself chastised for his gyrating dance moves and flashy style. Today he is revered as “The King of Rock ‘n Roll.” So, when we criticize modern artists for being flamboyant or over the top, we may be ridiculing some of the most important musical innovators we will know in our lifetimes.”

In this example, the speaker is evoking the audience’s knowledge of Elvis to raise awareness of similarities to current artists that may be viewed today as he was in the 1950s.

Non-Verbal Attention-Getters

The last variation of attention-getter discussed here is the non-verbal sort. You can get the audience interested in your speech by beginning with an image on a slide, music, sound, and even objects. As with all attention-getters, a non-verbal choice should be relevant to the topic of your speech and appropriate for your audience. The use of visual images and sounds shouldn’t be used if they require a trigger warning or content advisory.

This list of attention-getting devices represents a thorough, but not necessarily exhaustive, range of ways that you can begin your speech. Again, as mentioned earlier, your selection of attention getter isn’t only dependent on your audience, your topic, and the occasion, but also on your preferences and skills as a speaker. If you know that you are a bad storyteller, you might elect not to start your speech with a story. If you tend to tell jokes that no one laughs at, avoid starting your speech off with humor.

Intro Element 2: Establish Your Credibility

Whether you are informing, persuading, or entertaining an audience, one of the things they’ll be expecting is that you know what you’re talking about or that you have some special interest in the speech topic. To do this, you will need to convey to your audience, not only what you know, but how you know what you know about your topic.

Sometimes, this will be simple. If you’re informing your audience how a baseball is thrown and you have played baseball since you were eight years old, that makes you a very credible source. In your speech, you can say something like this:

“Having played baseball for over ten years, including two years as the starting pitcher on my high school’s varsity team, I can tell you about the ways that pitchers throw different kind of balls in a baseball game.”

In another example, if you were trying to convince your audience to join Big Brothers Big Sisters and you have been volunteering for years, you could say:

“I’ve been serving with Big Brothers Big Sisters for the last two years, and I can tell you that the experience is very rewarding.”

However, sometimes you will be speaking on a topic with which you have no experience. In these cases, use your interest in the subject as your credibility. For example, imagine you are planning a speech on the history of how red, yellow, and green traffic signals came to be used in the United States. You chose that topic because you plan to major in Urban Planning. In this case you might say something like:

“As someone who has always been interested in the history of transportation, and as a future Urban Studies major, I will share with you what I’ve been learning about the invention of traffic signals in America.”

It is around the credibility statement that you can usually find the moment to introduce yourself:

“Hi, I’m Josh Cohen, a sophomore studying Psychology here at North State University. I’ve been serving with Big Brothers Big Sisters for the last two years, and I can tell you that the experience is very rewarding.”

Establishing credibility as a speaker has a broader meaning, explained in depth in the chapter “ Ethics in Public Speaking. ”

Intro Element 3: Establish Rapport

Credibility is about establishing the basis of your knowledge, so that the audience can trust in the reliability of  what you say.  Rapport is about establishing a connection with the audience, so that the audience can trust who you are. 

Rapport means the relationship or connection you make with your audience. To make a good connection, you’ll need to convey to your audience that you understand their interests, share them, and have a speech that will benefit them. Here is an example from an informative speech on the poet Lord Byron:

“You may be asking yourselves why you need to know about Lord Byron. If you take Humanities 120 as I did last semester, you’ll be discussing his life and works. After listening to my speech today, you’ll have a good basis for better learning in that course.”

In this example, the speaker connects to the audience with a shared interest and conveyed in these sentences the idea that the speaker has the best interests of the audience in mind by giving them information that would benefit them in a future course they might take.

The way that a speaker establishes connection with the audience is often by leaning in on the demographic of group affiliation.

“As college students, we all know the challenge of finding time to get our homework done.”

Intro Element 4: Preview Purpose & Central Idea

The fourth essential element of an introduction is to reveal the purpose and thesis of your speech to your audience. Have you ever come away after a speech and had no idea what the speech was about (purpose)? Have you ever sat through a speech wondering what the point was (central idea)? An introduction should provide this information from the beginning, so that the audience doesn’t have to figure it out. (If you’re still not certain what purpose and thesis are, now is good time to review this chapter ).

Whether you’re writing a speech or drafting an essay, previewing is essential. Like a sign on a highway that tells. you what’s ahead, a preview is a succinct statement that reveals the content to come. The operative word here is “succinct.”  A preview statement for a short speech should be no more than two or three sentences. Consider the following example:

“In my speech today, I’m going to paint a profile of Abraham Lincoln, a man who overcame great adversity to become the President of the United States. During his time in office, he faced increasing opposition from conservative voices in government, as well as some dissension among his own party, all while being thrust into a war he didn’t want.”

Notice that this preview provides the purpose of this informative speech and its central idea of struggle. While it’s constructed from the specific purpose statement and central thesis, it presents them more smoothly, less awkwardly. Here is how purpose and thesis statements are smoothly combined in a preview:

Intro Element 5: Preview Your Main Points

Just like previewing your topic, previewing your main points helps your audience know what to expect throughout the course of your speech and prepares them to listen.

Your preview of the main points should be clear and easy to follow so that there is no question in your audience’s minds about what they are. Be succinct and simple: “Today, in my discussion of Abraham Lincoln’s life, I will look at his birth, his role a president, and his assassination.” If you want to be extra sure the audiences hears these, you can always enumerate your main points by using signposts (first, second, third, and so on): “In discussing how to make chocolate chip cookies, first we will cover what ingredients you need, second we will talk about how to mix them, and third we will look at baking them.”

Tips for Introductions

Together, these five elements of introduction prepare your audience by getting them interested in your speech (#1 attention-getter); conveying your knowledge (#2 credibility); conveying your good will (#3 rapport); letting them what you’ll be talking about and why (#4 preview topic and thesis); and finally, that to expect in the body of the speech (#5 preview of main points).  Including all five elements starts your speech off on solid ground. Here are some additional tips:

• Writers often find it best to write an introduction after the other parts of the speech are drafted.
• When selecting an attention-getting device, you want to make sure that the option you choose is appropriate to your audience and relevant to your topic.
• Avoid starting a speech by saying your name. Instead choose a good attention-getter and put your self-introduction after it.
• You cannot “wing it” on an introduction. It needs to be carefully planned. Even if you are speaking extemporaneously, consider writing out the entire introduction.
• Avoid saying the specific purpose statement, especially as first words. Instead, shape your specific purpose and thesis statement into a smooth whole.
• don’t begin to talk as you approach the platform or lectern; instead, it’s preferable to reach your destination, pause, smile, and then begin;
• don’t just read your introduction from your notes; instead, it’s vital to establish eye contact in the introduction, so knowing it very well is important;
• don’t talk too fast; instead, go a little slower at the beginning of your speech and speak clearly.  This will let your audience get used to your voice.

Here are two examples of a complete introduction, containing all five elements:

Example #1: “My parents knew that something was really wrong when my mom received a call from my home economics teacher saying that she needed to get to the school immediately and pick me up. This was all because of an allergy, something that everyone in this room is either vaguely or extremely familiar with. Hi, I’m Alison. I’m a physician assistant from our Student Health Center and an allergy sufferer. Allergies affect a large number of people, and three very common allergies include pet and animal allergies, seasonal allergies, and food allergies. All three of these allergies take control over certain areas of my life, as all three types affect me, starting when I was just a kid and continuing today. Because of this, I have done extensive research on the subject, and would like to share some of what I’ve learned with all of you today. Whether you just finished your first year of college, you are a new parent, or you have kids that are grown and out of the house, allergies will most likely affect everyone in this room at some point. So, it will benefit you all to know more about them, specifically the three most common sources of allergies and the most recent approaches to treating them.”

Example #2 “When winter is approaching and the days are getting darker and shorter, do you feel a dramatic reduction in energy, or do you sleep longer than usual during the fall or winter months? If you answered “yes” to either of these questions, you may be one of the millions of people who suffer from Seasonal Affective Disorder, or SAD. For most people, these problems don’t cause great suffering in their life, but for an estimated six percent of the United States population these problems can result in major suffering. Hi, I’m Derrick and as a student in the registered nursing program here at State College, I became interested in SAD after learning more about it. I want to share this information with all of you in case you recognize some of these symptoms in yourself or someone you love. In order to fully understand SAD, it’s important to look at the medical definition of SAD, the symptoms of this disorder, and the measures that are commonly used to ease symptoms.”

The Three Elements of a Conclusion

Like an introduction, the conclusion has specific elements that you must incorporate in order to make it as strong as possible. Given the nature of these elements and what they do, these should be incorporated into your conclusion in the order they are presented below.

Conclusion Element 1: Signal the End

The first thing a good conclusion should do is to signal the end of a speech. You may be thinking that telling an audience that you’re about to stop speaking is a “no brainer,” but many speakers really don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, you want to make sure that audiences are left knowledgeable and satisfied with your speech. In a way, it gives them time to begin mentally organizing and cataloging all the points you have made for further consideration later.

The easiest way to signal that it’s the end of your speech is to begin your conclusion with the words, “In conclusion.” Similarly, “In summary” or “To conclude” work just as well.

Conclusion Element 2: Restate Main Points

In the introduction of a speech, you delivered a preview of your main points; now in the conclusion you will deliver a review. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication (the technique of “planned redundancy” again). When you preview your main points in the introduction, effectively make transitions to your main points during the body of the speech, and finally, review the main points in the conclusion, you increase the likelihood that the audience will understand and retain your main points after the speech is over.

Because you are trying to remind the audience of your main points, you want to be sure not to bring up any new material or ideas . For example, if you said, “There are several other issues related to this topic, such as…but I don’t have time for them,” that would just make the audience confused. Or, if you were giving a persuasive speech on wind energy, and you ended with “Wind energy is the energy of the future, but there are still a few problems with it, such as noise and killing lots of birds,” then you are bringing up an argument that should have been dealt with in the body of the speech.

As you progress as a public speaker, you will want to learn to rephrase your summary statement so that it doesn’t sound like an exact repeat of the preview. For example, if your preview was:

“The three arguments in favor of medical marijuana that I will present are that it would make necessary treatments available to all, it would cut down on the costs to law enforcement, and it would bring revenue to state budgets.”

Your summary might be:

“In the minutes we’ve had together, I have shown you that approving medical marijuana in our state will greatly help persons with a variety of chronic and severe conditions. Also, funds spent on law enforcement to find and convict legitimate marijuana users would go down as revenues from medical marijuana to the state budget would go up.”

Conclusion Element 3: Clinchers

The third element of your conclusion is the clincher. This is something memorable with which to conclude your speech. The clincher is sometimes referred to as a concluding device . These are the very last words you will say in your speech, so you need to make them count. It will make your speech more memorable.

In many ways the clincher is like the inverse of the attention getter. You want to start the speech off with something strong, and you want to end the speech with something strong.

To that end, like what we discussed above with attention getters, there are several common strategies you can use to make your clincher strong and memorable: quotation, question, call to action, visualizing the future, refer back to the introduction, or appeal to audience self-interest.

As in starting a speech with a quotation, ending the speech with one allows you to summarize your main point or provoke thought.

I’ll leave you with these inspirational words by Eleanor Roosevelt: “The future belongs to those who believe in the beauty of their dreams.”

Some quotations will inspire your audience to action:

I urge you to sponsor a child in a developing country. Remember the words by Forest Witcraft, who said, “A hundred years from now it will not matter what my bank account was, the sort of house I lived in, or the kind of car I drove. But the world may be different because I was important in the life of a child.”

In this case, the quotation leaves the audience with the message that monetary sacrifices are worth making.

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t asking the audience to answer the question verbally or nonverbally, so it’s a rhetorical question.

Call to Action

Calls to action are used specifically in persuasive speeches. It is something you want the audience to do, either immediately or in the future. If a speaker wants to see a new traffic light placed at a dangerous intersection, the clincher would be to ask all the audience members to sign a petition right then and there. For a speech about buying an electric vehicle, the clincher would ask the audience to keep in mind an electric vehicle the “next time they buy a car.”

Another kind of call to action takes the form of a challenge. In a speech on the necessity of fundraising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools. More often, speakers use visualization of the future to depict how society or how individual listeners’ lives would be different if the audience accepts and acts on the speaker’s main idea. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask their audience to imagine a world without illiteracy.

Refer Back to Introduction

This method provides a good sense of closure to the speech. If you started the speech with a startling statistic or fact, such as “Last year, according to the official website of the American Humane Society, four million pets were euthanized in shelters in the United States,” in the end you could say, “Remember that shocking number of four million euthanized pets? With your donation of time or money to the Northwest Georgia Rescue Shelter, you can help lower that number in our region.”

Appeal to Audience Self-Interest

The last concluding device involves a direct reference to your audience. This concluding device is used when a speaker attempts to answer the basic audience question, “What’s in it for me?” (WIIFM). The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could have a clincher like this: “If you want to better a better immune system, better heart health, and more happiness, all it takes are following the techniques I talked about today.”

Tips for Conclusions

In terms of the conclusions, be careful NOT to:

• signal the end multiple times. In other words, no “multiple conclusions.”
• ramble: if you signal the end, then end your speech;
• talking as you leave the platform or lectern.
• indicating with facial expression or body language that you were not happy with the speech.

Some examples of conclusions:

Conclusion Example #1: “Anxiety is a complex emotion that afflicts people of all ages and social backgrounds and is experienced uniquely by each individual. We have seen that there are multiple symptoms, causes, and remedies, all of which can often be related either directly or indirectly to cognitive behaviors. While most people don’t enjoy anxiety, it seems to be part of the universal human experience, so realize that you are not alone, but also realize that you are not powerless against it. With that said, the following quote, attributed to an anonymous source, could not be truer, ‘Worry does not relieve tomorrow of its stress; it merely empties today of its strength.’ “

Conclusion Example #2: “I believe you should adopt a rescue animal because it helps stop forms of animal cruelty, you can add a healthy companion to your home, and it’s a relatively simple process that can save a life. Each and every one of you should go to your nearest animal shelter, which may include the Catoosa Citizens for Animal Care, the Humane Society of NWGA in Dalton, the Murray County Humane Society, or the multiple other shelters in the area to bring a new animal companion into your life. I’ll leave you with a paraphrased quote from Deborah Jacobs’s article “Westminster Dog Show Junkie” on Forbes.com: ‘You may start out thinking that you are rescuing the animal, and ultimately find that the animal rescues you right back.’ “

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

• What do you want the audience to learn or do?
• If you are making an argument, why do you want them to agree with you?
• If they already agree with you, why are you giving the speech?
• How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

• What do they have in common? Age? Interests? Ethnicity? Gender?
• Do they know as much about your topic as you, or will you be introducing them to new ideas?
• Why are these people listening to you? What are they looking for?
• What level of detail will be effective for them?
• What tone will be most effective in conveying your message?
• What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

• Which pieces of information are clearest?
• Where did I connect with the audience?
• Where might listeners lose the thread of my argument or description?
• Where might listeners become bored?
• Where did I have trouble speaking clearly and/or emphatically?
• Did I stay within my time limit?

Other resources

• Toastmasters International is a nonprofit group that provides communication and leadership training.
• Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

Make a Gift

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

9.4 Analyzing an Introduction

Learning objectives.

• See what a full introduction section looks like.
• Distinguish among the six parts of an introduction.

Nilufer Godgieva – Writing Forever – CC BY-NC 2.0.

Thus far, this chapter has focused on how to create a clear introduction. We discussed why introductions are important and the six important functions of effective introductions. In this section we’re going to examine an actual introduction to a speech. Before we start analyzing the introduction, please read the introduction paragraph that follows.

Smart Dust Introduction In 2002, the famed science fiction writer Michael Crichton released his book Prey , which was about a swarm of nanomachines that were feeding off living tissue. The nanomachines were solar-powered, self-sufficient, and intelligent. Most disturbingly, the nanomachines could work together as a swarm as it overtook and killed its prey in its need for new resources. The technology for this level of sophistication in nanotechnology is surprisingly more science fact than science fiction. In 2000, three professors of Electrical Engineering and Computer Science at the University of California at Berkeley, Professors Kahn, Katz, and Pister, hypothesized in the Journal of Communications and Networks that wireless networks of tiny microelectromechanical sensors, or MEMS: sensors, robots, or devices could detect phenomena including light, temperature, or vibration. By 2004, Fortune Magazine listed “smart dust” as the first in their “Top 10 Tech Trends to Bet On.” Thus far researchers have hypothesized that smart dust could be used for everything from tracking patients in hospitals to early warnings of natural disasters and as a defense against bioterrorism. Today I’m going to explain what smart dust is and the various applications smart dust has in the near future. To help us understand the small of it all, we will first examine what smart dust is and how it works, we will then examine some military applications of smart dust, and we will end by discussing some nonmilitary applications of smart dust.

Now that you’ve had a chance to read the introduction to the speech on smart dust, read it over a second time and look for the six parts of the speech introduction as discussed earlier in this chapter. Once you’re done analyzing this introduction, Table 9.2 “Smart Dust Introduction” shows you how the speech was broken down into the various parts of an introduction.

Table 9.2 Smart Dust Introduction

Need More Speech Examples?

The following YouTube videos will show you a wide range of different speeches. While watching these videos, ask yourself the following questions: How have they utilized various attention-getting devices? Have they clearly used all aspects of an introduction? Do they have a strong thesis and preview? How could you have made the introduction stronger?

Animal Experimentation

http://www.youtube.com/watch?v=c4yYDt4di0o

Life after Having a Child

http://www.youtube.com/watch?v=e7-DhSLsk1U

Pros and Cons of Cholesterol

http://www.youtube.com/watch?v=k7VIOs6aiAc

On Being a Hero

http://www.youtube.com/watch?v=KYtm8uEo5vU

LASIK Eye Surgery

http://www.youtube.com/watch?v=Z0YWy8CXoYk

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Chapter 6: Introductions and Conclusions

The Four Tasks of the Speech Introduction

• Capture the audience’s attention
• Establish your credibility/ethos
• Reveal the topic of the speech and relate it to the audience
• Preview the body of the speech

Capture the Audience’s Attention

Audience members do not attend a presentation with the intention of losing their interest or being bored to tears. Truth be told, audience members do not give a speaker a terribly long time to win them over either. You may only have several sentences and, possibly, a chance to actually introduce the topic of the speech before the audience mentally votes “Yes, I want to listen further ” or “No, I’m tuning out and thinking about lunch. ”

Depending on the overall time limit of a presentation, an ideal introduction should last no more than around one or two minutes -and this includes your thesis and preview of your main points. This seems like a long time, but in truth, it is not. Hence, you have a short, yet precious window, to lure your audience and hope to keep them there. Here are top attention-gaining strategies to try in your upcoming speeches:

Ask a question

Ask insightful, meaningful questions. Better yet, ask a series of questions designed to draw the audience further and further into your speech.

When you ask your audience a question, they have to think. In the process of thinking, they are paying attention. Even if your question does not call for an oral reply, they will be thinking what they would answer if called upon.

“How many of you would categorize yourselves as ‘givers’? How many of you search for the perfect Christmas or birthday gift each year for your best friend or perhaps your Mom? You go all out, right? Then, how many of you have signed up to be an organ donor? Isn’t that the ultimate gift? The gift of life?

“How many of you have ever had a couple of glasses of wine while dining with friends, then driven yourself home? Did you ever consider that you might not be “okay ” to make it home? ” Is it possible that you were over the legal limit?

Find a quotation

It could be a historical quote, a humorous one, even a song lyric. Ensure you credit the originator of the quote. Ensure the quote is relevant to your topic.

“Make sure you have finished speaking before your audience has finished listening. “ – Dnorothy Sarnoff “Courage is being scared to death- but saddling up anyway. “ – John Wayne

Shock the audience

Use a startling statistic or a shocking statement. Share a personal revelation.

“During the five minutes of my speech, seven individuals will die of AIDS or HIV-related complications in the world. “ “Statistics show that one in every four women will be assaulted in her lifetime. “ “Today, I want to talk to you about a recent loss I’ve had. I lost my best friend, my consoler, my buddy who could always be counted on to party all night. I lost all of that when I finally accepted that I am an alcoholic. Six months ago, I gave up alcohol. “

Find a direct connection to the audience:

Reference a local event, place, or activity. Use a recent news story, tragedy, or occurrence that your audience would be sure to recall.

“I’m sure all of you will recall the news story a few months back in which a car went over the Buckman Bridge, sideswiped by a drunk driver. Today, I want to discuss how you can be a defensive driver -and hopefully -save yourself from becoming the next headline. “

Tell a story

Engage us, draw us in, and make the details of the story vivid and real to us.

“When I was four years old, I became separated from my parents while visiting the zoo. One minute they were there; the next, they were gone. While you might imagine that I was frightened, I wasn’t. I continued to look at the snakes in each display, fascinated. I tagged along with other visitors following the same path, staring in awe at each new exhibit. I certainly didn’t realize then what we all know now. How dangerous the world can be for a child alone. “

If you ever listened to a scary story told by a camp counselor at night when all were sitting near a camp fire, you know the power of a good story. Religious leaders know the power of a good story also. That is why they often include Bible stories in their sermons. Plan to tell your audience a story, and you will have them listening as attentively to you as campers listen to a counselor’s scary story. Use vivid details; paint a mental picture in the minds of your listeners. You want them to relate -to smell the cookies baking, to see the tears in your Grandmother’s eyes, to feel the softness of a baby in your arms.

Find a compelling visual aid

• Poignant, shocking, funny. A picture IS worth a thousand words.
• A photo of a homeless child
• A picture of a crystal clear lake and mountain range
• A cartoon depicting a political news story

Establish Your Credibility

An audience may or may not have a preconceived notion about you when you stand before them, but you can bet that your audience will make up its mind about you quickly. Humans are notoriously quick to judge and often form a first impression about a date, a stranger, or a speaker within the first 30 seconds. It becomes imperative, then, for you to establish your credibility within the first few lines of your introduction. While some in your audience will form a first impression of you based upon your outfit or your smile,  most will judge your credibility based upon two crucial factors: your perceived competence and character  .

Competence ensures your audience that you know your subject well. You have a strong knowledge base, and you are well prepared to share the topic with your listeners. Reveal your expertise in the introduction, so your audience knows from the beginning that you can be trusted. If you have a special relationship to the topic, either personal or professional or by association, the beginning of your presentation is the time to share that. If you do not have in-depth knowledge of the topic, it’s time to hit the books, access the Internet, or talk with the experts. You have the ability to become a minor expert on most any topic by doing some research. Then ensure that your audience knows of your research; they want to know that your information is valid.

A second component of credibility comes from the audience’s  assessment of your character  . Can you be trusted? Do you have their best interests at heart? Will the information you provide be useful and relevant to their lives or do you have your own agenda? This aspect of credibility is often referred to as “ethos ” -simply the Greek word for character. A great example is the stereotype of a used car salesman. You need a car, but you are not sure which one is right for you and which one you can really afford. The salesman knows all the necessary information -gas consumption, mileage, and accessories. But you just do not trust that s/he has your best interest at heart. Is s/he trying to get rid of a particular car or make more commission? Is the car you are being shown best for you or best for the salesman? While you feel confident of the salesperson’s competence, you are doubtful of his/her character. It is important that you show your audience that you are credible in both areas (Banks).

Reveal the Topic of the Speech/PrevIew the Body of the Speech

After you grab your audience’s attention and before you reach the actual body of the speech, you will reveal your thesis statement. Remember, a thesis statement is a singular thought that tells the audience what the speech is about. It should include the main points of the speech that you will include in the body. The thesis statement previews for the audience what you intend to cover in your speech. This preview is like giving your audience a map for a car trip: They will have an overview of where you will be taking them. It will be easier for them to pay attention as you present your information.

If you have ever seen Law and Order or a similar courtroom show, you have viewed the way the attorneys present the outline of their case in the opening statement. A presentation might be spoken like this:

“Ladies and gentlemen of the jury, I am going to show how the defendant surprised Mr. Jones in a dark alley and took the knife that he bought that day and stabbed him in the ribs. The evidence will prove that…. “

Or perhaps it will be spoken this way:

“Ladies and gentlemen, this lawsuit was filed because the defendant’s car was following too closely behind the car of Mary Jane Fox, the plaintiff. The defendant, Mr. Hare, was not paying attention to the traffic ahead of him. As a result, Mary Jane was hit from behind by Mr. Hare. She suffered a broken and separated leg, and she will have this injury for the rest of her life. “

Notice that in each case, the attorney laid out the roadmap for what was going to be presented during the trial. The jurors had a framework to fill in when the evidence was presented.

To prepare yourself, review the main points you intend to cover and write one sentence that previews each of those points, separated by commas. You can also write three shorter sentences and use periods.  Beware of going into the details reserved for the main body of the speech while previewing your topic.  This will confuse the audience, and they will wonder what else you plan to discuss.

Fundamentals of Public Speaking Copyright © by Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

Share This Book

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Chapter Ten – Introductions and Conclusions

The importance of an introduction.

While not a hard science, it’s generally recognized that the introduction for a speech should only encompass about 10 to 20 percent of the entire time the speaker will spend speaking. This means that if your speech is meant to be five minutes long, your introduction should be no more than about forty-five seconds. If your speech is to be ten minutes long, then your introduction should be no more than about a minute and a half. Keep in mind, that 10 to 20 percent of your speech can either make your audience interested in what you have to say or cause them to tune out before you’ve really gotten started. Overall, a good introduction should serve five functions. Let’s examine each of these.

Gain Audience Attention and Interest

The first major purpose of an introduction is to gain your audience’s attention and make them interested in what you have to say. This is oftentimes called the hook. One of the biggest mistakes that novice speakers make is to assume that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen to what you are saying is a completely different challenge. Let’s face it—we’ve all tuned someone out at some point because we weren’t interested in what they had to say. If you do not get the audience’s attention at the outset, it will only become more difficult to do so as you continue speaking. We’ll talk about some strategies for grabbing an audience’s attention later on in this chapter.

State the Purpose of Your Speech

The second major function of an introduction is to reveal the purpose of your speech to your audience. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is important because it forces the speaker to be mindfully aware of explaining the topic of the speech to the audience. If the speaker doesn’t know their topic and cannot convey that topic to the audience, then we’ve got really big problems! Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “ When it’s foggy in the pulpit, it’s cloudy in the pews .”

As you previously learned, the specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier your task will be in developing your speech. In addition, a clear purpose provides the audience with a single, simple idea to remember even if they daydream during the body of your speech. To develop a specific purpose, you should complete the following sentence: “I want my audience to understand that…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of  ethos or credibility. First, and foremost, the concept of credibility must be understood as the perception of your listeners. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter. As public speakers, we need to make sure that we explain to our audiences why we are credible speakers on a given topic.

James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and goodwill [1] . Competence is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member. Some individuals are given expert status because of positions they hold in society. For example, Dr. Regina Benjamin, the US Surgeon General, is expected to be competent in matters related to health and wellness as a result of being the United States’ top physician.

Regina Benjamin. Photo by Lawrence Jackson.

But what if you do not possess a fancy title that lends itself to established competence? You need to explain to the audience why you are competent to speak on your topic. Keep in mind that even well-known speakers are not perceived as universally credible. US Surgeon General Regina Benjamin may be seen as competent on health and wellness issues but may not be seen as a competent speaker on trends in Latin American music or different ways to cook summer squash. Like well-known speakers, you will need to establish your credibility on each topic you address. For example, if you are an undergraduate student and are delivering a speech about the importance of string theory in physics, unless you are a prodigy of some kind, you are probably not a recognized expert on the subject. Conversely, if your number one hobby in life is collecting memorabilia about the Three Stooges, then you may be an expert about the Three Stooges. However, you would need to explain to your audience your passion for collecting Three Stooges memorabilia and how this has made you an expert on the topic.

If, on the other hand, you are not actually a recognized expert on a topic, you need to demonstrate that you have done your homework to become more knowledgeable than your audience about your topic. The easiest way to demonstrate your competence is through the use of appropriate references from leading thinkers and researchers on your topic. When you demonstrate to your audience that you have done your homework, they are more likely to view you as competent.

The second characteristic of credibility, trustworthiness , is a little more complicated than competence, for it ultimately relies on audience perceptions. This factor of credibility noted by McCroskey and Teven, is the degree to which an audience member perceives a speaker as honest. One way to increase the likelihood that a speaker will be perceived as trustworthy is to use reputable sources. If you’re quoting Dr. John Smith, you need to explain who Dr. John Smith is so your audience will see the quotation as being more trustworthy. As speakers we can easily manipulate our sources into appearing more credible than they actually are, which would be unethical. When you are honest about your sources with your audience, they will trust you and your information more so than when you are ambiguous. Many speakers have attempted to lie to an audience because it will serve their own purposes or even because they believe their message is in their audience’s best interest, but lying is one of the fastest ways to turn off an audience and get them to distrust both the speaker and the message. Not only is lying highly unethical, but if you are caught lying, your audience will deem you untrustworthy and perceive everything you are saying as untrustworthy. For example, in the summer of 2009, many Democratic members of Congress attempted to hold public town-hall meetings about health care. For a range of reasons, many of the people who attended these town-hall meetings refused to let their elected officials actually speak because the audiences were convinced that the Congressmen and Congresswomen were lying.

In these situations, where a speaker is in front of a very hostile audience, there is little a speaker can do to reestablish that sense of trustworthiness. These public town-hall meetings became screaming matches between the riled-up audiences and the congressional representatives. Some police departments actually ended up having to escort the representatives from the buildings because they feared for their safety. Check out this video from CNN.com to see what some of these events actually looked like: Hostile Town Hall Meeting . We hope that you will not be in physical danger when you speak to your classmates or in other settings, but these incidents serve to underscore how important speaker trustworthiness is across speaking contexts.

Goodwill is the final factor of credibility noted by McCroskey and Teven. Goodwill refers to the degree to which an audience member perceives a speaker as caring about the audience member. As noted by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” [3] . As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that goodwill is the most important factor of credibility. This means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues. One way to show that you have your audience’s best interests in mind is to acknowledge disagreement from the start:

Today I’m going to talk about why I believe we should enforce stricter immigration laws in the United States. I realize that many of you will disagree with me on this topic. I used to believe that open immigration was necessary for the United States to survive and thrive, but after researching this topic, I’ve changed my mind. While I may not change all of your minds today, I do ask that you listen with an open mind, set your personal feelings on this topic aside, and judge my arguments on their merits.  

While clearly not all audience members will be open or receptive to opening their minds and listening to your arguments, by establishing that there is known disagreement, you are telling the audience that you understand their possible views and are not trying to attack their intellect or their opinions.

Provide Reasons to Listen

The fourth major function of an introduction is to establish a connection between the speaker and the audience, often described as relating to your audience. We call this the “why should I care?” part of your speech because it tells your audience why the topic is directly important to them. One of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapter on Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. However, this relationship starts the moment you step to the front of the room to start speaking.

People in today’s world are very busy, and they do not like their time wasted. Nothing is worse than having to sit through a speech that has nothing to do with you. Imagine sitting through a speech about a new software package you don’t own and you will never hear of again. How would you react to the speaker? Most of us would be pretty annoyed at having had our time wasted in this way. Obviously, this particular speaker didn’t do a great job of analyzing her or his audience if the audience isn’t going to use the software package—but even when speaking on a topic that is highly relevant to the audience, speakers often totally forget to explain how and why it is important.

Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic! You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Preview Main Ideas

The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.

Having a solid preview of the information contained within one’s speech and then following that preview will definitely help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.

The preview may also be called your  thesis statement,  that is, a summary of your main points. The preview or thesis statement explicitly states and summarizes your main points, to ensure your audience knows what to expect. A strong, clear thesis statement is valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement because it helps your audience by letting them know “in a nutshell” what you are going to talk about.

Attention-Getting Strategies

Now that we have discussed the five basic functions of the introduction, let’s discuss potential attention-getting strategies. This is not an exhaustive list, and many of these attention getters can be combined or adapted to fit the needs of the speaker, the occasion and the audience. Regardless of the specific strategy used for the introduction, all introductions still need to meet the basic functions of an introduction.

You will get good attention and people will be more inclined to listen to you if you can make a statement whereby their response is… “No kidding!” – Gael Boardman

Tell a Story

Humans love stories. In all cultures, stories are used to communicate and share values, traditions and knowledge. Rhetorician Walter Fisher [4]  argues that human beings are best understood as  homo narrans , as people who tell stories. As an introductory device, stories (and anecdotes and illustrations) are very effective attention getters.

First, stories have a built-in structure that everyone recognizes and expects. Stories have a beginning, middle and end, and this built-in structure allows the audience and the speaker to immediately share this experience.

Secondly, because this built-in structure, stories as attention getters lend themselves readily to a well- structured speech. You as speaker can start the story, get right to the climax, and then stop. You have the attention of the audience; you have shared experiences with them; and now you also have the conclusion of the speech all set to go—the end of the story.

Speakers who talk about what life has taught them never fail to keep the attention of their listeners. – Dale Carnegie

Refer to the Occasion

You are presenting this speech for a reason. The audience is present at this speech for a reason. These reasons can provide you with an effective attention getter. Referring to the occasion is often used as an introduction to tribute speeches, toasts, dedication ceremonies and historical events. Speech scholar Lloyd Bitzer [5]  argues that all speeches are made at least in part in response to specific occasions, so referring to the occasion seems a good idea.

Bono, lead singer of the rock group U2 and an activist for a number of humanitarian issues, addressed the 54th annual National Prayer Breakfast, and started his speech with these words:

Well, thank you. Thank you, Mr. President, First Lady, King Abdullah of Jordan, Norm [Coleman], distinguished guests. Please join me in praying that I don’t say something we’ll all regret. [6]

“National Prayer Breakfast”  by Paul Morse. Public domain.

Refer to Recent or Historical Events

In addition to referring to the occasion, another effective attention- getting device is to refer to current events or to historical events. This style of reference again helps to create a shared experience for the speaker and the audience, as the speaker reminds all present that they have these events in common. Additionally, referring to current or historical events can also help establish goodwill and personal credibility by demonstrating that the speaker is aware of the relationship between this particular speech and what is going on in the world at that time, or what has occurred in the past.

Abraham Lincoln (1863), in one of the most well-known speeches in American history, refers both to historical events and current events in the beginning of the Gettysburg Address :

Fourscore and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated can long endure.

“Abraham Lincoln”  by Alexander Gardner. Public domain.

Refer to Previous Speeches

Most of you reading this material are doing so because you are in a public speaking or introductory communication class of some kind. And that means that most of you will be presenting your speeches right after someone else has presented. Even if you are not in a classroom situation, many other speaking situations (such as presenting at a city council or other government meeting or taking part in a forum or lecture series) result in speakers presenting right after another person has spoken.

In these situations, speakers before you may have already addressed some of the information you were planning to discuss, or perhaps have given a speech on the same topic you are now planning to address. By referring to the previous speeches, you enhance your credibility by showing your knowledge of the previous speech, and you have the opportunity to either compare or contrast your speech to the previous speeches (you could also demonstrate your listening skills).

Edward (Ted) Kennedy, at the 1980 Democratic National Convention, began his speech with a short tribute and acknowledgement to the previous speaker, member of Congress Barbara Mikulski:

Thanks very much, Barbara Mikulski, for your very eloquent, your eloquent introduction. Distinguished legislator, great spokeswoman for economic democracy and social justice in this country, I thank you for your eloquent introduction.

“Ted Kennedy, Senator from Massachusetts” by United States Senate. Public domain.

Refer to Personal Interest

One of the key considerations in choosing an appropriate topic for your speech is that you have a personal interest in that topic. An effective attention getter then, can be your description of that personal interest. By noting your personal interest, you will demonstrate your credibility by showing your knowledge and experience with this topic, and because you have a personal interest, you are more likely to present this information in a lively and clear manner—again, enhancing your credibility. Referring to your personal interest in this topic in the introduction also helps you set the stage for additional anecdotes or examples from your personal experience later in the speech.

In speaking at the 1992 Democratic National Convention, Elizabeth Glaser began her speech by acknowledging her very personal interest in the topic:

I’m Elizabeth Glaser. Eleven years ago, while giving birth to my first child, I hemorrhaged and was transfused with seven pints of blood. Four years later, I found out that I had been infected with the AIDS virus and had unknowingly passed it to my daughter, Ariel, through my breast milk, and my son, Jake, in utero. [7]

Use Startling Statistics

Startling statistics startle an audience and catch its attention and encourage that audience to listen further as you present the context of the surprising statistic. Long-time radio announcer Paul Harvey is well known for the catch phrase “And now, the rest of the story.” The same function should be at work here. When you startle the audience, you set them up to want to hear the “rest of the story.”

Be careful, though. Use of startling statistics requires that you do a number of things. First, make sure the statistic is accurate. Second, make sure the statistic is relevant to the topic of the speech. Startling an audience with an irrelevant statistic diminishes the speech and decreases your credibility. Third, make sure you then present “the rest of the story.” You need to place this startling statistic in the context of your speech so that everything fits together.

One speaker used an effective startling statistic to help introduce a speech on the dangers of heart disease:

According to the Center for Disease Control, in the United States 26.6 million adults have heart disease. This would be about 12% of adults, or three people in this room.

Use an Analogy

Analogies compare something that your audience knows and understands with something new and different. For your speech, then, you can use an  analogy  to show a connection between your speech topic (something new and different for the audience) and something that is known by your audience.

“Justice Oliver Wendell Holmes”  by National Photo Company. Public domain.

One very common (and often misquoted) analogy comes from the 1919 Supreme Court case of  Schenck v United States . Justice Oliver Wendell Holmes used this analogy to support his reasoning that some forms of expression can be suppressed because they present a “clear and present danger.” Holmes noted that “[t]he most stringent protection of free speech would not protect a man falsely shouting fire in a theater and causing a panic.” [8]

Use a Quotation

Using a quotation from a well-known figure or using a quotation from a lesser-known figure if the quotation is particularly suitable for your speech topic, is a common attention-getting technique. When you quote that well-known figure, you are in a sense, borrowing some of that person’s credibility for your speech, enhancing your credibility with the audience. Even when you use a less than well-known figure, the quotation can be effective if it nicely sets up your speech topic and is something to which your audience can relate.

Be careful with quotations, however. First, just using the quotation is not sufficient. You need to place the quotation in the context of your speech (as well as meet the other required functions of an introduction, of course). Second, it is easy to fall into a bad (and somewhat lazy) habit of simply finding a quotation and using it to start every speech. Third, simply using a quotation is no guarantee that your audience will find that quotation interesting or apt for the speech and may also find the author of the quotation to be lacking in credibility—or your audience may simply not like the author of the quotation. Finally, beware of overly- long quotations (three or more sentences): Remember, this is just part of the introduction, not a main point of the speech.

“Reagan farewell salute”  by White House Photographic Office. Public domain.

In his farewell address, former President Ronald Reagan (1989) utilized a very short quotation to emphasize his feelings upon leaving office.

People ask how I feel about leaving. And the fact is, “parting is such sweet sorrow.” The sweet part is California and the ranch and freedom. The sorrow — the goodbyes, of course, and leaving this beautiful place.

Ask a Question

Using rhetorical questions in speeches is a great way to keep the audience involved. Don’t you think those kinds of questions would keep your attention? – Bo Bennett

The use of questions can be a very effective way to get attention, whether those questions are rhetorical in nature, and are only meant to be considered and pondered by the audience or are meant to be answered by the audience (generally a good technique to get audience involvement and interest).

Rhetorical questions are designed to allow you as speaker to get the audience to think about your topic without actually speaking the answer to the question. Rhetorical questions allow you as speaker to maintain the most control over a speech situation and allow you to guard against an inappropriate or even offensive response.

Using questions that ask for real responses, however, has additional benefits, if a speaker feels comfortable with the audience, and is able to handle some impromptu situations. Getting the audience to physically and verbally involve themselves in your topic guarantees that they’re paying attention. Using questions that lead to positive answers can also enhance your connection to and credibility with the audience.

Starting a speech with a question whether rhetorical or actual does require thought and practice on your part. You need to carefully consider the question and possible answers. Remember—even if you think the question is rhetorical, your audience may not know this and may answer the question. You also need to carefully deliver the question. Too often, speakers will use a question as an introduction—but then give the audience no time to either think about the answer or answer the question. You need to use timing and pause when starting with a question. You also need to be careful to use eye contact in asking questions, since you are above all asking for audience involvement, and your eye contact requests that involvement.

It is not enough for me to ask questions; I want to know how to answer the one question that seems to encompass everything I face: What am I here for? – Abraham Joshua Heschel

In 1992, Ross Perot selected a little-known retired military figure, Admiral James Stockdale, as his Vice-Presidential running mate. In the fall debates, Stockdale began his opening statement with two questions: “Who am I? Why am I here?” (Stockdale, 1992). The questions received applause and also laughter, though the later reaction to these questions was mixed at best. Some saw this as confusion on the part of Stockdale. [9] Stockdale considered these two questions to illustrate his difference from the other two “mainstream” candidates, Al Gore and then Vice President Dan Quayle. Traditional politicians, Gore and Quayle were readily recognized as compared to Stockdale.

“Audience enjoy Stallman’s jokes”  by Wikimania2009 and Damiu00e1n Buonamico.  CC-BY .

The use of humor in an introduction can be one of the most effective types of introductions—if done well. Humor can create a connection between the speaker and audience, can get an audience relaxed and in a receptive frame of mind, and can allow an audience to perceive the speaker (and the topic) in a positive light.

Humor done badly can destroy the speech and ruin a speaker’s credibility.

So first, a word of warning: None of us (those reading this, those teaching this class, and those writing this) are as funny as we think we are. If we were that funny, we would be making our living that way. Humor is hard. Humor can backfire. Humor is to a large extent situation bound. Most likely, there will be a number of members of your audience who do not use English as a first language (there are plenty of people reading this who are English as a Second Language learners). Much humor requires a native understanding of English. Most likely, there will be a number of people in your audience who do not share your cultural upbringing—and humor is often culture-bound. Be careful with humor.

In general, there is basically only one safe and suitable style of humor: light and subtle self-deprecation. In other words, you as speaker are the only really safe subject for humor.

“Ann Richards”  by Kenneth C. Zirkel.  CC-BY-SA .

Using humor to tell stories about other people, other groups, and even other situations, may work—but it is just as likely to offend those people, members of those groups, and people in that situation. Using self-deprecating humor will not offend others, but unless you can do this with a light and subtle touch, you may be harming your credibility rather than creating a connection between yourself and the audience.

Now, with all these warnings, you may want to stay far away from humor as an introduction. Humor can work, however.

Ann Richards, at the 1988 Democratic National Convention, used humor in the introduction to her Keynote Address. Knowing the audience, Richards was able to use partisan humor to establish a connection to the audience and score points against the political opposition.

I’m delighted to be here with you this evening, because after listening to George Bush all these years, I figured you needed to know what a real Texas accent sounds like.

Steps of a Conclusion

Matthew Culnane –  Steps  – CC BY-SA 2.0.

Signal the Ending

Letting your audience know that the conclusion is coming is the first step in a powerful conclusion. When we show the audience we have come to the end, we ensure that our speech end is intentional, and not abrupt. Suppose your purpose was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could start your conclusion with “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense: the statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Not only does this remind them of the major purpose or goal of your speech, but it ushers in a memorable conclusion.

You may have used the line “In Conclusion” as a signal when writing an essay for your English class. While certainly a signal, this is a cliché phrase that you may want to avoid, using more creative means to signal the end.

Review of Main Points

Once you have stated the main idea of your speech, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and finally, review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.

In the introduction of a speech, we deliver a  preview of our main body points, and in the conclusion, we deliver a  review . Let’s look at a sample preview:

In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.

In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:

Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.

In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.  

Notice that both of these conclusions review the main points originally set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well, so you are always encouraged to choose the wording that you think will be most effective for your audience.

Concluding Devices

The final part of a powerful conclusion is the concluding device. A concluding device is essentially the final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. Imagine the summer Olympics and you’re watching your favorite gymnast.  You could make the analogy between a gymnast’s dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section will examine these ten concluding devices.

Conclude with a Challenge

The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some kind of activity that requires a contest or special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Conclude with a Quotation

A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “ A great writer is, so to speak, a second government in his country. And for that reason, no regime has ever loved great writers ” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “ If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.

Conclude with a Summary

When speakers end with a summary, they are simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different, if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask the audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude with an Appeal for Action

Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks the audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, the immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, they may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:

• In a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech.
• In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten e-mail they can send to the lawmaker.
• In a speech on the importance of using hand sanitizer, hand out little bottles of hand sanitizer and show audience members how to correctly apply the sanitizer.
• In a speech asking for donations for a charity, send a box around the room asking for donations.

These are just a handful of different examples we’ve actually seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

By definition, the word inspire means to affect or arouse someone. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action” but the ultimate goal is more lofty or ambiguous; the goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech on the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… / Today was a special day—it was the day of my funeral / Last night he killed me” (Kelly, 1994).

Conclude with Advice

The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is essentially a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one-, and one-person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason your opinion—and therefore your advice—should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.

Conclude by Proposing a Solution

Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution of creating more community-based art experiences for school children as a way to fill this gap. Although this can be an effective conclusion, a speaker must reflect upon whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech, so that audience concerns about the proposed solution may be addressed.

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t actually asking the audience to verbally or nonverbally answer the question; the goal of this question is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Audience

The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the basic audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by clearly listing all the physical health benefits stress reduction offers (e.g., improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is clearly spelling out why audience members should care—what’s in it for them!

Informative versus Persuasive Conclusions

As you read through the possible ways to conclude a speech, hopefully you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table — Table 11.1 — to help you quickly identify appropriate concluding devices. Additionally, you may have noticed the concluding devices were similar to the introductory devices. This is not a mistake! Ending your speech in the same way you began can bring uniformity to your speech, making it feel “full circle.”

Table 10.1  Your Speech Purpose and Concluding Devices

• McCroskey, J. C., & Teven, J. J. (1999). Goodwill: A reexamination of the construct and its measurement.  Communication Monographs, 66 , 90–103.
• Wrench, J. S., McCroskey, J. C., & Richmond, V. P. (2008).  Human communication in everyday life: Explanations and applications . Boston, MA: Allyn & Bacon, pp. 33–34.
• Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech, 29 , 148–161.
• Fisher, W. (1987).  Human communication as narration: Toward a philosophy of reason, value, and action.  Columbia: University of South Carolina Press.  ↵
• Bitzer, L. (1968). The rhetorical situation.  Philosophy and Rhetoric , 1, 1 – 14.  ↵
• Bono. (2006, February 2). Keynote address at the 54th national prayer breakfast. Speech posted at  http://www.americanrhetoric.com/speeches/bononationalprayerbreakfast . htm  ↵
• Glaser, E. (1992, July 14). 1992 Democratic national convention address. Speech posted at  http://www.americanrhetoric.com/sp  eeches/elizabethglaser1992dnc.htm  ↵
• Schenck v. United States, 249 US 47 (1919).  ↵
• Lehrer, J. (Interviewer) & Stockdale, J. (Interviewee). (1999). Debating our Destiny: Admiral James Stockdale. Retrieved from  http://www.pbs.org/newshour/debati ngourdestiny/interviews/stockdale.html   ↵
• Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.
• King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.),  Bartlett’s familiar quotations  (6th ed.). Boston, MA: Little, Brown & Co., p. 760.
• Miller, E. (1946). Speech introductions and conclusions.  Quarterly Journal of Speech, 32 , 181–183.
• Solzhenitsyn, A. (1964).  The first circle.  New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.),  Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.
• https://www.pexels.com/photo/pile-of-assorted-novel-books-694740/
• https://www.pexels.com/photo/man-on-a-protest-talking-through-a-megaphone-8899177/
• https://www.pexels.com/photo/young-ethnic-man-looking-of-mirror-at-home-4307825/

LICENSES AND ATTRIBUTIONS

• Parts of an Introduction  adapted from  Stand up, Speak out. Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
• Chapter 9 Attention Getting Strategies.  Authored by : Warren Sandmann, Ph.D..  Provided by : Minnesota State University, Mankato, MN.  Located at :  http://publicspeakingproject.org/psvirtualtext.html .  Project : The Public Speaking Project.  License :  CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Ann Richards.  Authored by : Kenneth C. Zirkel.  Located at :  http://commons.wikimedia.org/wiki/File:Ann_Richards.jpg .  License :  CC BY-SA: Attribution-ShareAlike
• Audience enjoy Stallman’s jokes.  Authored by : Wikimania2009 and Damiu00e1n Buonamico.  Located at :  http://commons.wikimedia.org/wiki/File:Audience_enjoy_Stallman%27s_jokes.jpg .  License :  CC BY: Attribution

PUBLIC DOMAIN CONTENT

• Image of Regina Benjamin. http://www.whitehouse.gov/assets/images/surgeon_general-0075.jpg .
• Image of Abraham Lincoln.  Authored by : Alexander Gardner .  Located at :  http://commons.wikimedia.org/wiki/File:Abraham_Lincoln_head_on_shoulders_photo_portrait.jpg .  License :  Public Domain: No Known Copyright
• National prayer breakfast 2006.  Authored by : Paul Morse.  Located at :  http://commons.wikimedia.org/wiki/File:National_prayer_breakfast_2006.jpg%20 .  License :  Public Domain: No Known Copyright
• Ted Kennedy, official photo portrait crop.  Provided by : United States Senate.  Located at :  http://commons.wikimedia.org/wiki/File:Ted_Kennedy,_official_photo_portrait_crop.jpg .  License :  Public Domain: No Known Copyright
• Justice Oliver Wendell Holmes standing.  Authored by : National Photo Company.  Located at :  http://commons.wikimedia.org/wiki/File:Justice_Oliver_Wendell_Holmes_standing.jpg .  License :  Public Domain: No Known Copyright
• Reagan farewell salute.  Authored by : White House Photographic Office.  Located at :  http://commons.wikimedia.org/wiki/File:Reagan_farewell_salute.jpg .  License :  Public Domain: No Known Copyright

Principles of Public Speaking Copyright © 2022 by Katie Gruber is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

9 Chapter 9: Introductions and Conclusions

Amy Fara Edwards, Ed.D, Oxnard College

Adapted by Jamie C. Votraw, Professor of Communication Studies, Florida SouthWestern State College

Figure 9.1: Zipper 1

Introduction

Have you ever started a movie and turned it off after the first few minutes? Why do you think that happened? Alternatively, have you ever binged watched a show because the first episode grabbed your attention and you needed to see how the show ended? If you watched until the end of the episode (or even the end of the series), it was probably because it effectively grabbed your attention. In this case, the show’s introduction grabbed your attention and hooked you so well that you felt compelled to see what happens! If you turned the television off, was it because that first scene was lackluster? Off-putting? Offensive? What made you change the channel? Speechwriting functions in a similar way. The introduction is the speaker’s first and only chance to make a good impression, so, if done correctly, your speech will start strong and encourage the audience to listen to the rest.

Speech Introductions

The introduction for a speech is generally only 10 to 15 percent of the entire time the speaker will spend speaking. This means that if your speech is supposed to be five minutes long, your introduction should be approximately forty-five seconds. One of your authors usually says one minute should be the maximum intro length in a five-minute speech. If your speech is supposed to be ten minutes long, then your introduction should be approximately a minute and a half.

Although this is a very short amount of time, this is your window to either get your audience interested in what you have to say or cause them to tune you out before you’ve even gotten started. Let’s make sure you know how to capture your audience’s attention and learn the basic elements of a speech introduction.

Five Elements of the Introduction

Five basic and essential elements will serve you well in any writing assignment and are especially important when writing a speech introduction. Although the order of the five elements may vary based on your professor, the assignment, or the occasion, the required content will generally be the same. For your class speeches, the following items and ordering are suggested.

Attention Getter

Your very first task is to gain your audience’s attention. This is the first major purpose of an introduction – get them interested in what you have to say; you need to “hook” them in immediately. By definition, an attention-getter is a specific strategy in order to grab an audience’s attention. The attention getter should be the first component of the speech introduction. One of the biggest mistakes that novice speakers make is to assume that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen to what you are saying is a completely different challenge. Let’s face it – we’ve all tuned someone out at some point because we weren’t interested in what they had to say (never your professor, of course!). Whether it’s their cell phones, noise outside of the room, worries on their minds or hungry stomachs, audiences are easily distracted. If you don’t get the audience’s attention at the onset, it will only become more difficult as you continue speaking.

There are many different approaches to gaining the attention of your audience. Which type of attention-grabbing strategy is best will depend on the type of audience and how it explicitly (directly) connects to your topic. Do not rely on a gimmick! Here are some strategies for grabbing an audience’s attention:

• An interesting story (factual or hypothetical).
• A cliffhanger story.
• A question for the audience to respond.
• A rhetorical question to invoke thought.
• A joke or humorous instance, if appropriate.
• An interesting quote or paraphrasing of a well-known source.
• A startling fact or statistic related to the topic.
• A reference to the occasion.
• A piece of folklore—a fable, saying, poem, or rhyme.
• A brief demonstration of a procedure or skill.
• A intriguing piece of multimedia (picture or a short audio/video clip).

Relate to Your Audience

Another major function of an introduction is motivating the audience to listen. We cannot expect that once we take our place in front of the room all eyes will turn to us and they will immediately want to listen. Even if we have successfully grabbed their attention, we still must make the topic relevant to the audience. In a way, we must prove that our topic is worthy of their attention because the subject matter impacts them directly. Direct and meaningful is the name of the game! Think about what might motivate you to listen. Do you always walk into class motivated to listen to your professor? Hopefully! When a professor works hard to motivate you, you are more likely to want to listen and will tend to be more successful in that class.

Think of your favorite professor from a subject you don’t like very much. Is it easy to be motivated to listen? Probably not, so rather than the professor giving up and saying, “oh well, no one likes my subject,” they work hard to capture your attention and make the subject relevant to your life (even if you tend to dislike the subject). Have you ever taken a class that you thought you’d hate, but the professor made it so compelling and relevant that you completely changed your mind, or even your major? Connecting the audience and the topic can completely change the audience’s perception of the topic.

Motivating your audience to listen in the introduction is also critical to help establish a connection between the speaker and the audience. One of the most effective means of establishing a connection with your audience is to provide them with a brief list of reasons why they should listen to your speech. This audience-speaker relationship starts the moment you step to the front of the room to start speaking. What can you say that makes the audience truly know how they are impacted by what you are about to say? For example, it might be easy for an audience of car mechanics to be motivated to listen to a speech about lowering the costs of fixing cars, but would they also be interested in the subject of space travel or home design as therapeutic work? What can we say to the audience of car mechanics about home design that will motivate them to listen? Go ahead, give it a try! But remember that these considerations should take place during the topic selection phase of speech writing. Typically, we are speaking to general audiences, which makes speech writing challenging. It may be easier to write for a group of aficionados on a subject.

Overall, you must remember that humans are complex. Car mechanics are not only interested in cars, just like students aren’t only interested in school. When we are drafting a speech with the audience in mind, we must find a way to get to know the audience and craft our writing to motivate them to listen. Remember, this is critical in the process of audience analysis. Don’t simply assume the audience will make their own connections to the material, you must explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. One mistake students often make is assuming their attention-getter is a sufficient way to connect the audience and the topic. For instance, if the speech topic is car mechanics, it is not enough to just ask the audience “Who in here owns a car?”. Rather, tell them how proper car maintenance is necessary for their safety and the safety of their loved ones. It is not enough for you alone to know the topic is relevant to them – explain to them why and how the topic is important for them personally. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility . The concept of credibility must be understood as a perception of receivers. How are you perceived by the audience? Why? Give some thought to how others see you and what that means for writing a speech. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter.

James C. McCroskey and Jason J. Teven (1999) have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill. These factors make up a speaker’s perceived knowledge or expertise in a given subject by an audience member. Some individuals are given expert status because of the positions they hold in society. Can you think of a person you label as credible in our society? Maybe Oprah Winfrey or former President Barack Obama? Have you ever considered that you have never met (most likely) either of these individuals in person, but rely on their communication and speechmaking to know them and understand them? This means that they have both established their ethos, their credibility, by showcasing who they are, what they do, and what it means for you as an audience member.

Figure 9.2: Oprah Winfrey 2

As public speakers, we need to make sure that we explain to our audiences why we are credible speakers on our topic. People in the audience most likely do not know you, so it is your job as the speaker to establish what the audience needs to know in order for them to believe you are the right person to be speaking on the given topic. Credibility is domain-specific; it does not automatically transfer. Is President Obama the best person to teach us how to make an award-winning dessert, or should we learn this from Martha Stewart? Share with your audience what makes you competent on the topic and reveal your quality character by showing them that you have their best interest in mind.

State the Thesis (Central Idea)

A study by Baker (1965) found that individuals who were unorganized while speaking were perceived as less credible than individuals who were organized. Having a solid central idea within your speech will help your audience keep track of where you are in the speech. The thesis statement , or central idea, acts as the part of the introduction that tells the audience exactly what you want them to know when the speech is complete. Recall from Chapter 5, your thesis statement is a concise statement that identifies the speech goal and clearly outlines what the audience can expect to hear in your speech.

Preview the Main Points

The last element you should include in your introduction is a preview of your main points. This preview establishes the direction your speech will take. In a basic speech format, speakers generally use two to five main points for the body of the speech, but your professor will guide you for your specific assignment. The number of main points will depend on the speech topic and the time parameters of the speaking occasions.

During the preview of main points, a speaker outlines what these points will be, and in doing so, also demonstrates to the audience that the speaker is organized. Think of the preview as the “GPS” given to the audience; when you introduce the topic with a clear thesis and preview of the main points, it will keep the audience following the “GPS” on your figurative map.

Optional Features of the Introduction

• Including background information for context.
• Defining unfamiliar or technical terms.
• Mentioning handouts if they are integrated into the actual speech prior to the conclusion.

Speech Conclusions

Have you ever noticed that many public speakers reach the end of their speech and say “that’s it”? Usually, it is because speakers want to make sure the audience knows they are finished. This is important, but there are better ways to conclude one’s speech. Of course, a simple “thank you” indicates the end of the speech, but we can enhance our speech by making the ending more organized and memorable. A complete conclusion will accomplish four tasks: signal the speech is coming to a close, restate the thesis, review the main points covered in the speech and leave the audience with a memorable thought. An effective conclusion should take no more than five to ten percent of the total speaking time, so you have to end quickly and strongly!

Figure 9.3: End of Path 3

Elements of the Conclusion

Organizing the conclusion helps ensure your audience understands what you have said, helps them remember all points, and provides closure. It is recommended that your conclusion signals the speech is ending, reviews the main points, restates the thesis, and incorporates a final memorable thought.

Signal the Ending

The ultimate goal of the conclusion is to signal that the end of a speech is near. Some might think this is a “no brainer,” but many beginner speakers don’t usually prepare their audience for the end well enough. When a speaker just suddenly stops speaking, the audience can be left confused and disappointed. Instead, we want to make sure that the audience is left knowledgeable and satisfied with our speech. We like to think of the conclusion as a highway off-ramp. We slow down, we signal, and we figure out what is next (turn or go forward), and we make it to our final destination. Your planning can help do the same for a speech.

To avoid ending abruptly, craft a few concluding statements that will guarantee the audience knows you’re wrapping up. When the credits roll on a television show, we know it is the end, but the scene right before the credits buttons up the entire show. Audiences like it when things are tied up at the end, and it can also help audiences retain the information if the speech comes to an organized conclusion.

Restate the Thesis

Recall that the thesis is the primary goal of your speech. In the introduction, you told the audience the purpose of your speech and the specific points they would learn throughout your speech. During the speech delivery, you shared a lot of information to help accomplish your primary speech goal. But, since some time has passed from when you stated the thesis in the introduction of your speech, it is critical to remind the audience again. This part of the conclusion is your chance to remind the audience of the purpose of your speech and make sure they know exactly what they need to know.

Review the Main Points

In the conclusion, you should also remind the audience “what you told them” by restating the main ideas from the body of your speech. This is necessary to make sure they remember the key points that you covered. In reviewing the main points, you should provide a short summary of the main ideas without going into too much detail (because you already covered the sub-points in the body). It is very important that you do not introduce new ideas or main points in the conclusion. The conclusion is meant to bring the speech to logical ending and new ideas will just confuse the audience, leaving them to ponder, maybe the speech is not ending, or is this new point as important as the others?

End Memorably

This section isn’t as clear-cut as the others, but it is important. It is the last detail you’ll share with the audience and the most recent thing for them to recall. Your goal is to make it memorable. Let’s say you delivered a speech on how-to make the best salsa in Fort Myers, but you never told the audience the secret location of the best locally grown tomatoes. At the end, you could reveal the location of your favorite local farm. Or, maybe you delivered a speech on the importance of voting in the next election. For your ending, you might help the audience members by showing them how to locate the closest polling place. The ending is your opportunity to make the speech complete. Imagine your speech as a circle – now is when the circle comes to a close.

For persuasive speeches, your final task is a call to action which is when you state the specific actions for your audience to take. Depending on the persuasive organizational pattern used, you may have given the audience specific steps to take action, but here in the conclusion, you will remind them of the best way to act. For example, you might say something like, “Don’t forget to send a letter to your congressperson today!” This step in the conclusion is your final chance to make the information relevant to the audience and accomplish what you planned to accomplish when you started drafting your speech.

Pro-Tip: Circle Back

An excellent public speaking strategy is a “tie-back” or “ circling back” , which involves referring your attention-getter or a detail from the introduction. If you like stand-up comedy, you probably have seen this technique before. Referring to the attention-getter or introduction helps tie up the entire speech and connect the very beginning to the very end.

When you end your speech by connecting it directly to your attention-getter/introduction, you allow the audience to come “full circle.” For example, if you start with a story about a girl named Maria, you should refer back to the story about Maria and give some final comments in the conclusion. Or, if your speech was about euthanasia, and you started with the story of Jorge and his family, in the end, you might tell us how Jorge’s family is doing now. Or, maybe your speech was about the importance of going to graduate school, and you started with a personal story about your mother going to graduate school. In the conclusion, you might tell us how your mom is doing now, share a picture, and discuss the impact that a graduate degree can have on one’s family.

Do you remember how we started this chapter? Test yourself now to see if you remember. Do you? Now, what kind of conclusion to this chapter would it be if we didn’t circle back? Let’s do it!

This chapter focused on the basic elements for writing the introduction and the conclusion. (here I signaled the end is coming)

The goal of this chapter was to prepare you to be successful and identify the specific components needed to be organized at the beginning and the end of your speech. (here I restated the thesis)

I want you to remember some key “takeaways.” Introductions and conclusions are only approximately ten percent of one’s speech, so speakers need to make sure they think through these critical parts of the speech. A strong introduction is important because that is your chance to get the audience to follow you. It consists of five elements: an attention-getter, relating to the audience, establishing credibility, stating the thesis, and previewing the main points. A strong conclusion is very important because it’s a speaker’s final chance to explain the importance of their message. An effective conclusion signals the end of the speech, restates the thesis, reviews the main points, and ends on a memorable note. As such, speakers need to thoroughly examine how they will start and how they will finish with power. (Here I reviewed the main points)

Audiences tend to remember ideas stated at the beginning and the end. Think about that television show we discussed at the very start of this chapter. How often do you watch something on television you didn’t plan to watch? If you continued to watch, was it because the show captured your attention? Today, we are inundated with videos. If the videos start strong, we keep watching. If they end strong, we may become fans, become a follower, subscribe to a channel, etc. You also need to harness the power of the introduction and the conclusion. You are the one who will grab and keep the audience’s attention and generate credibility and goodwill along the way. (here I end memorably by circling back)

Reflection Questions

• What catches your attention when you are watching a movie? How about talking to a friend? What typically occurs to grab your attention and encourage you to listen?
• What method of introducing a speech do you think your audience will be most intrigued by?
• How do you think a cliffhanger can be used for an informative or persuasive speech? Why might this be a great technique?
• How can a speaker’s attitude and demeanor change how the audience feels at the end of a speech? How does this connect to the aspects of a conclusion?

Call to Action

Circling-Back

Credibility (Ethos)

Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech , 29, 148–161.

McCroskey, J. C., & Teven, J. J. (1999). Goodwill: A reexamination of the construct and its measurement. Communication Monographs, 66 , 90–103.

Introduction to Public Speaking Copyright © by Jamie C. Votraw, M.A.; Katharine O'Connor, Ph.D.; and William F. Kelvin, Ph.D.. All Rights Reserved.

Share This Book

Speech Writing

Introduction Speech

Introduction Speech - A Step-by-Step Guide & Examples

11 min read

People also read

The 10 Key Steps for Perfect Speech Writing

Understanding the Speech Format - Detailed Guide & Examples

How to Start A Speech - 13 Interesting Ideas & Examples

20+ Outstanding Speech Examples for Your Help

Common Types of Speeches that Every Speechwriter Should Know

Good Impromptu Speech Topics for Students

Entertaining Speech Topics for Your Next Debate

How to Write a Special Occasion Speech: Types, Tips, and Examples

How to Write the Best Acceptance Speech for Your Audience?

Presentation Speech - An Ultimate Writing Guide

Commemorative Speech - Writing Guide, Outline & Examples

Farewell Speech - Writing Tips & Examples

How to Write an Extemporaneous Speech? A Step-by-Step Guide

Crafting the Perfect Graduation Speech: A Guide with Examples

Introduction speeches are all around us. Whenever we meet a new group of people in formal settings, we have to introduce ourselves. That’s what an introduction speech is all about.

When you're facing a formal audience, your ability to deliver a compelling introductory speech can make a lot of difference. With the correct approach, you can build credibility and connections.

In this blog, we'll take you through the steps to craft an impactful introduction speech. You’ll also get examples and valuable tips to ensure you leave a lasting impression.

So, let's dive in!

• 1. What is an Introduction Speech? 
• 2. How to Write an Introduction Speech?
• 3. Introduction Speech Outline
• 4. 7 Ways to Open an Introduction Speech
• 5. Introduction Speech Example
• 6. Introduction Speech Ideas
• 7. Tips for Delivering the Best Introduction Speech

What is an Introduction Speech? 

An introduction speech, or introductory address, is a brief presentation at the beginning of an event or public speaking engagement. Its primary purpose is to establish a connection with the audience and to introduce yourself or the main speaker.

This type of speech is commonly used in a variety of situations, including:

• Public Speaking: When you step onto a stage to address a large crowd, you start with an introduction to establish your presence and engage the audience.
• Networking Events: When meeting new people in professional or social settings, an effective introduction speech can help you make a memorable first impression.
• Formal Gatherings: From weddings to conferences, introductions set the tone for the event and create a warm and welcoming atmosphere.

In other words, an introduction speech is simply a way to introduce yourself to a crowd of people. 

How to Write an Introduction Speech?

Before you can just go and deliver your speech, you need to prepare for it. Writing a speech helps you organize your ideas and prepare your speech effectively. 

Here is how to introduce yourself in a speech.

• Know Your Audience

Understanding your audience is crucial. Consider their interests, backgrounds, and expectations to tailor your introduction accordingly.

For instance, the audience members could be your colleagues, new classmates, or various guests depending on the occasion. Understanding your audience will help you decide what they are expecting from you as a speaker.

• Start with a Hook

Begin with a captivating opening line that grabs your audience's attention. This could be a surprising fact, a relevant quote, or a thought-provoking question about yourself or the occasion.

• Introduce Yourself

Introduce yourself to the audience. State your name, occupation, or other details relevant to the occasion. You should mention the reason for your speech clearly. It will build your credibility and give the readers reasons to stay with you and read your speech.

• Keep It Concise

So how long is an introduction speech?

Introduction speeches should be brief and to the point. Aim for around 1-2 minutes in most cases. Avoid overloading the introduction with excessive details.

• Highlight Key Points

Mention the most important information that establishes the speaker's credibility or your own qualifications. Write down any relevant achievements, expertise, or credentials to include in your speech. Encourage the audience to connect with you using relatable anecdotes or common interests.

• Rehearse and Edit

Practice your introduction speech to ensure it flows smoothly and stays within the time frame. Edit out any unnecessary information, ensuring it's concise and impactful.

• Tailor for the Occasion

Adjust the tone and content of your introduction speech to match the formality and purpose of the event. What works for a business conference may not be suitable for a casual gathering.

Introduction Speech Outline

To assist you in creating a structured and effective introduction speech, here's a simple outline that you can follow:

Here is an example outline for a self-introduction speech.

Outline for Self-Introduction Speech

7 Ways to Open an Introduction Speech

You can start your introduction speech as most people do:

“Hello everyone, my name is _____. I will talk about _____. Thank you so much for having me. So first of all _______”

However, this is the fastest way to make your audience lose interest. Instead, you should start by captivating your audience’s interest. Here are 7 ways to do that:

• Quote  

Start with a thought-provoking quote that relates to your topic or the occasion. E.g. "Mahatma Gandhi once said, 'You must be the change you want to see in the world."

• Anecdote or Story

Begin with a brief, relevant anecdote or story that draws the audience in. It could be a story about yourself or any catchy anecdote to begin the flow of your speech.

Pose a rhetorical question to engage the audience's curiosity and involvement. For example, "Have you ever wondered what it would be like to travel back in time, to experience a moment in history?”

• Statistic or Fact

Share a surprising statistic or interesting fact that underscores the significance of your speech. E.g. “Did you know that as of today, over 60% of the world's population has access to the internet?”

• “What If” Scenario

Paint a vivid "What if" scenario that relates to your topic, sparking the audience's imagination and curiosity. For example, "What if I told you that a single decision today could change the course of your life forever?"

• Ignite Imagination  

Encourage the audience to envision a scenario related to your topic. For instance, "Imagine a world where clean energy powers everything around us, reducing our carbon footprint to almost zero."

Start your introduction speech with a moment of silence, allowing the audience to focus and anticipate your message. This can be especially powerful in creating a sense of suspense and intrigue.

Introduction Speech Example

To help you understand how to put these ideas into practice, here are the introduction speech examples for different scenarios.

Introduction Speech Writing Sample

Short Introduction Speech Sample

Self Introduction Speech for College Students

Introduction Speech about Yourself

Student Presentation Introduction Speech Script

Teacher Introduction Speech

New Employee Self Introduction Speech

Introduction Speech for Chief Guest

Moreover, here is a video example of a self introduction. Watch it to understand how you should deliver your speech:

Want to read examples for other kinds of speeches? Find the best speeches at our blog about speech examples !

Introduction Speech Ideas

So now that you’ve understood what an introduction speech is, you may want to write one of your own. So what should you talk about?

The following are some ideas to start an introduction speech for a presentation, meeting, or social gathering in an engaging way. 

• Personal Story: Share a brief personal story or an experience that has shaped you, introducing yourself on a deeper level.
• Professional Background: Introduce yourself by highlighting your professional background, including your career achievements and expertise.
• Hobby or Passion: Discuss a hobby or passion that you're enthusiastic about, offering insights into your interests and what drives you.
• Volunteer Work: Introduce yourself by discussing your involvement in volunteer work or community service, demonstrating your commitment to making a difference.
• Travel Adventures: Share anecdotes from your travel adventures, giving the audience a glimpse into your love for exploring new places and cultures.
• Books or Literature: Provide an introduction related to a favorite book, author, or literary work, revealing your literary interests.
• Achievements and Milestones: Highlight significant achievements and milestones in your life or career to introduce yourself with an impressive track record.
• Cultural Heritage: Explore your cultural heritage and its influence on your identity, fostering a sense of cultural understanding.
• Social or Environmental Cause: Discuss your dedication to a particular social or environmental cause, inviting the audience to join you in your mission.
• Future Aspirations: Share your future goals and aspirations, offering a glimpse into what you hope to achieve in your personal or professional life.

You can deliver engaging speeches on all kinds of topics. Here is a list of entertaining speech topics to get inspiration.

Tips for Delivering the Best Introduction Speech

Here are some tips for you to write a perfect introduction speech in no time. 

Now that you know how to write an effective introduction speech, let's focus on the delivery. The way you present your introduction is just as important as the content itself. 

Here are some valuable tips to ensure you deliver a better introduction speech:

• Maintain Eye Contact 

Make eye contact with the audience to establish a connection. This shows confidence and engages your listeners.

• Use Appropriate Body Language 

Your body language should convey confidence and warmth. Stand or sit up straight, use open gestures, and avoid fidgeting.

• Mind Your Pace

Speak at a moderate pace, avoiding rapid speech. A well-paced speech is easier to follow and more engaging.

• Avoid Filler Words

Minimize the use of filler words such as "um," "uh," and "like." They can be distracting and detract from your message.

• Be Enthusiastic

Convey enthusiasm about the topic or the speaker. Your energy can be contagious and inspire the audience's interest.

• Practice, Practice, Practice

Rehearse your speech multiple times. Practice in front of a mirror, record yourself, or seek feedback from others.

• Be Mindful of Time

Stay within the allocated time for your introduction. Going too long can make your speech too boring for the audience.

• Engage the Audience

Encourage the audience's participation. You could do that by asking rhetorical questions, involving them in a brief activity, or sharing relatable anecdotes.

Mistakes to Avoid in an Introduction Speech

While crafting and delivering an introduction speech, it's important to be aware of common pitfalls that can diminish its effectiveness. Avoiding these mistakes will help you create a more engaging and memorable introduction. 

Here are some key mistakes to steer clear of:

• Rambling On

One of the most common mistakes is making the introduction too long. Keep it concise and to the point. The purpose is to set the stage, not steal the spotlight.

• Lack of Preparation

Failing to prepare adequately can lead to stumbling, awkward pauses, or losing your train of thought. Rehearse your introduction to build confidence.

• Using Jargon or Complex Language

Avoid using technical jargon or complex language that may confuse the audience. Your introduction should be easily understood by everyone.

• Being Too Generic

A generic or uninspiring introduction can set a lackluster tone. Ensure your introduction is tailored to the event and speaker, making it more engaging.

• Using Inappropriate Humor

Be cautious with humor, as it can easily backfire. Avoid inappropriate or potentially offensive jokes that could alienate the audience.

• Not Tailoring to the Occasion

An introduction should be tailored to the specific event's formality and purpose. A one-size-fits-all approach may not work in all situations.

To Conclude,

An introduction speech is more than just a formality. It's an opportunity to engage, inspire, and connect with your audience in a meaningful way. 

With the help of this blog, you're well-equipped to shine in various contexts. So, step onto that stage, speak confidently, and captivate your audience from the very first word.

Moreover, you’re not alone in your journey to becoming a confident introducer. If you ever need assistance in preparing your speech, let the experts help you out.

MyPerfectWords.com offers a custom essay service with experienced professionals who can craft tailored introductions, ensuring your speech makes a lasting impact.

Don't hesitate; hire our professional speech writing service to deliver top-quality speeches at your deadline!

Write Essay Within 60 Seconds!

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

Paper Due? Why Suffer? That’s our Job!

Keep reading

• school Campus Bookshelves
• menu_book Bookshelves
• perm_media Learning Objects
• login Login
• how_to_reg Request Instructor Account
• hub Instructor Commons
• Download Page (PDF)
• Download Full Book (PDF)
• Periodic Table
• Physics Constants
• Scientific Calculator
• Reference & Cite
• Tools expand_more
• Readability

selected template will load here

This action is not available.

6.1.1: The Importance of an Introduction

• Last updated
• Save as PDF
• Page ID 127463

\( \newcommand{\vecs}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

\( \newcommand{\vecd}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash {#1}}} \)

\( \newcommand{\id}{\mathrm{id}}\) \( \newcommand{\Span}{\mathrm{span}}\)

( \newcommand{\kernel}{\mathrm{null}\,}\) \( \newcommand{\range}{\mathrm{range}\,}\)

\( \newcommand{\RealPart}{\mathrm{Re}}\) \( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)

\( \newcommand{\Argument}{\mathrm{Arg}}\) \( \newcommand{\norm}[1]{\| #1 \|}\)

\( \newcommand{\inner}[2]{\langle #1, #2 \rangle}\)

\( \newcommand{\Span}{\mathrm{span}}\)

\( \newcommand{\id}{\mathrm{id}}\)

\( \newcommand{\kernel}{\mathrm{null}\,}\)

\( \newcommand{\range}{\mathrm{range}\,}\)

\( \newcommand{\RealPart}{\mathrm{Re}}\)

\( \newcommand{\ImaginaryPart}{\mathrm{Im}}\)

\( \newcommand{\Argument}{\mathrm{Arg}}\)

\( \newcommand{\norm}[1]{\| #1 \|}\)

\( \newcommand{\Span}{\mathrm{span}}\) \( \newcommand{\AA}{\unicode[.8,0]{x212B}}\)

\( \newcommand{\vectorA}[1]{\vec{#1}}      % arrow\)

\( \newcommand{\vectorAt}[1]{\vec{\text{#1}}}      % arrow\)

\( \newcommand{\vectorB}[1]{\overset { \scriptstyle \rightharpoonup} {\mathbf{#1}} } \)

\( \newcommand{\vectorC}[1]{\textbf{#1}} \)

\( \newcommand{\vectorD}[1]{\overrightarrow{#1}} \)

\( \newcommand{\vectorDt}[1]{\overrightarrow{\text{#1}}} \)

\( \newcommand{\vectE}[1]{\overset{-\!-\!\rightharpoonup}{\vphantom{a}\smash{\mathbf {#1}}}} \)

Learning Objectives

• Explain the general length of an introduction.
• List and explain the five basic functions of an introduction.
• Understand how to use three factors of credibility in an introduction.

The introduction for a speech is generally only 10 to 15 percent of the entire time the speaker will spend speaking. This means that if your speech is to be five minutes long, your introduction should be no more than forty-five seconds. If your speech is to be ten minutes long, then your introduction should be no more than a minute and a half. Unfortunately, that 10 to 15 percent of your speech can either make your audience interested in what you have to say or cause them to tune out before you’ve really gotten started. Overall, a good introduction should serve five functions. Let’s examine each of these.

Gain Audience Attention and Interest

The first major purpose of an introduction is to gain your audience’s attention and make them interested in what you have to say. One of the biggest mistakes that novice speakers make is to assume that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen to what you are saying is a completely different challenge. Let’s face it—we’ve all tuned someone out at some point because we weren’t interested in what they had to say. If you do not get the audience’s attention at the outset, it will only become more difficult to do so as you continue speaking. We’ll talk about some strategies for grabbing an audience’s attention later on in this chapter.

State the Purpose of Your Speech

The second major function of an introduction is to reveal the purpose of your speech to your audience. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is important because it forces the speaker to be mindfully aware of explaining the topic of the speech to the audience. If the speaker doesn’t know what her or his topic is and cannot convey that topic to the audience, then we’ve got really big problems! Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.”

As we discussed in  “Finding a Purpose and Selecting a Topic” , the specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier your task will be in developing your speech. In addition, a clear purpose provides the audience with a single, simple idea to remember even if they daydream during the body of your speech. To develop a specific purpose, you should complete the following sentence: “I want my audience to understand that…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of  ethos  or credibility. First, and foremost, the concept of credibility must be understood as a perception of receivers. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter. As public speakers, we need to make sure that we explain to our audiences why we are credible speakers on a given topic.

James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill (McCroskey & Teven, 1999).  Competence  is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member. Some individuals are given expert status because of positions they hold in society. For example, Dr. Regina Benjamin, the US Surgeon General, is expected to be competent in matters related to health and wellness as a result of being the United States’ top physician.

Figure \(\PageIndex{2}\): Regina Benjamin

Source: Photo by Lawrence Jackson, White House photographer,  http://www.whitehouse.gov/assets/images/surgeon_general-0075.jpg .

But what if you do not possess a fancy title that lends itself to established competence? You need to explain to the audience why you are competent to speak on your topic. Keep in mind that even well-known speakers are not perceived as universally credible. US Surgeon General Regina Benjamin may be seen as competent on health and wellness issues, but may not be seen as a competent speaker on trends in Latin American music or different ways to cook summer squash. Like well-known speakers, you will need to establish your credibility on each topic you address, so establishing your competence about the energy efficiency of furnace systems during your informative speech does not automatically mean you will be seen as competent on the topic of organ donation for your persuasive speech.

The second factor of credibility noted by McCroskey and Teven is  trustworthiness , or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When an audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful. The speaker could be 100 percent honest, but the audience will still find the information suspect. For example, in the summer of 2009, many Democratic members of Congress attempted to hold public town-hall meetings about health care. For a range of reasons, many of the people who attended these town-hall meetings refused to let their elected officials actually speak because the audiences were convinced that the Congressmen and Congresswomen were lying.

In these situations, where a speaker is in front of a very hostile audience, there is little a speaker can do to reestablish that sense of trustworthiness. These public town-hall meetings became screaming matches between the riled-up audiences and the congressional representatives. Some police departments actually ended up having to escort the representatives from the buildings because they feared for their safety. Check out this video from CNN.com to see what some of these events actually looked like:  http://www.cnn.com/video/#/video/bestoftv/2009/08/07/ldt.sylvester.town.hall.cnn?iref=videosearch . We hope that you will not be in physical danger when you speak to your classmates or in other settings, but these incidents serve to underscore how important speaker trustworthiness is across speaking contexts.

Caring/goodwill is the final factor of credibility noted by McCroskey and Teven.  Caring/goodwill  refers to the degree to which an audience member perceives a speaker as caring about the audience member. As noted by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” (Wrench, McCroskey & Richmond, 2008). As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.

Provide Reasons to Listen

The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. However, this relationship starts the moment you step to the front of the room to start speaking.

Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Preview Main Ideas

The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. We sometimes call this process signposting because you’re establishing signs for audience members to look for while you’re speaking. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.

A study by Baker found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized (Baker, 1965). Having a solid preview of the information contained within one’s speech and then following that preview will definitely help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.

Key Takeaways

• Introductions are only 10–15 percent of one’s speech, so speakers need to make sure they think through the entire introduction to ensure that they will capture an audience. During an introduction, speakers attempt to impart the general and specific purpose of a speech while making their audience members interested in the speech topic, establishing their own credibility, and providing the audience with a preview of the speech structure.
• A speaker’s perceived credibility is a combination of competence, trustworthiness, and caring/goodwill. Research has shown that caring/goodwill is probably the most important factor of credibility because audiences want to know that a speaker has their best interests at heart. At the same time, speakers should strive to be both competent and honest while speaking.
• What are the five basic functions of an introduction? Discuss with your classmates which purpose you think is the most important. Why?
• Why is establishing a relationship with one’s audience important? How do you plan on establishing a relationship with your audience during your next speech?
• Of the three factors of credibility, which do you think is going to be hardest to establish with your peers during your next speech? Why? What can you do to enhance your peers’ perception of your credibility?

Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking.  Western Speech, 29 , 148–161.

McCroskey, J. C., & Teven, J. J. (1999). Goodwill: A reexamination of the construct and its measurement.  Communication Monographs, 66 , 90–103.

Wrench, J. S., McCroskey, J. C., & Richmond, V. P. (2008).  Human communication in everyday life: Explanations and applications . Boston, MA: Allyn & Bacon, pp. 33–34.

Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Welcome to the Purdue Online Writing Lab

Welcome to the Purdue OWL

This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.

Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

The Online Writing Lab at Purdue University houses writing resources and instructional material, and we provide these as a free service of the Writing Lab at Purdue. Students, members of the community, and users worldwide will find information to assist with many writing projects. Teachers and trainers may use this material for in-class and out-of-class instruction.

The Purdue On-Campus Writing Lab and Purdue Online Writing Lab assist clients in their development as writers—no matter what their skill level—with on-campus consultations, online participation, and community engagement. The Purdue Writing Lab serves the Purdue, West Lafayette, campus and coordinates with local literacy initiatives. The Purdue OWL offers global support through online reference materials and services.

A Message From the Assistant Director of Content Development 

The Purdue OWL® is committed to supporting  students, instructors, and writers by offering a wide range of resources that are developed and revised with them in mind. To do this, the OWL team is always exploring possibilties for a better design, allowing accessibility and user experience to guide our process. As the OWL undergoes some changes, we welcome your feedback and suggestions by email at any time.

Please don't hesitate to contact us via our contact page  if you have any questions or comments.

All the best,

Social Media

Facebook twitter.