playstation store business plan

How To Start A Playstation Store

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If you know how to start a Playstation store in the right way, this business opportunity could prove to be very profitable.

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As the number of PlayStation users and buyers continues to mushroom in surprising figures, it is a bright idea to start your PlayStation store these days.

Especially if you are a video game fan, having your own PlayStation store should be great.

Besides, what could be cooler than working at something as fun and something that you are passionate about? Also, being surrounded by many games and getting to test new ones would be additional perks that await you once you’ve formally established a business  like this. If you want more information about starting a Playstation store, you better keep reading because this article has everything you need to set things up correctly.

First of all, you should consider the location. As with many other businesses, location is everything for a PlayStation store. Of course, it could be too costly if you are starting your business and you choose a place in the mall. While countless potential clients could benefit your store, it might drain your resources if you don’t have enough funds. Ideally, you can open your store not only where there are a lot of kids but also in a place where there is also a steady traffic of parents since they are the ones that mostly purchase this for their children.

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Second, consider having your website  and developing a process for selling games and other related devices online. Of course, this should complement your physical store  since not all customers these days would go out and buy the games. Some would prefer searching on the internet, too, so you should also work on having a solid presence on the web. Also, other online avenues, such as eBay , Amazon, and others, could help you sell what you have.

Aside from selling new Playstation games, you could also add used ones to your list. Sure, the new games are hot, and many people want to get their hands on them. However, there are likewise a lot of gamers that are searching for affordable used games. Offering buy and sell could also be a great addition to your services.

When pricing the games, you must be updated about how much these games sell. Prices could vary depending on how long the game  has been in the market and how the gamers love them. You should frequent sites, blogs, and forums where you can find guides to video game prices so you can know how to price them well without being at the losing end.

Lastly, you should consider hiring only staff knowledgeable about PlayStation gadgets and games. This is very important for you to succeed in business because they will interact with your buyers daily.

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116 Comments

• Jerome Fidow   said on November 6, 2009 I want to know more on starting up my own playstation business.
• noam shiovits   said on November 29, 2009 hello, i would like to open up a playstation club, a place ppl can play games for a fee. i would like to know if there are problems with the copyrights of the games. any response would be appreciated. best regards. Noam.S
• Vincent Ngcobo   said on June 17, 2010 Hello. I have 2 playstations and lately I've been thinking of buying another 3 playstations and start a game shop where people come and play games for a fee. How to start this business?
• Bonz   said on August 14, 2010 Hey I am in Tanzania and would like ideas on how to start a center where people come to play playstation games. any idea pls email to [email protected]
• edna   said on September 14, 2010 hi, am interested in staring a playstation business in kenya. i would like more info and maybe samples of pics from existing shops that offer similar services.
• sabareeshwaran   said on December 24, 2010 i want to start a play station store in india, but i no experience so what are the items and where can i buy it cheap & quality? any one help me quick.
• Anthony   said on January 9, 2011 Hi is there a way to time clients on playstation 2/3 or anyway of networking many playstations so that I can manage them under one administrator server? Uganda.
• Anthony   said on January 9, 2011 Hi I am in Uganda and want to start a playstation games centre. Is it possible to set a timer for customers using ps2/3 ?
• Liji   said on April 19, 2011 hello, am from india. am in search for a business process to start in south india. my friend too interested.we've a plan to start gaming center with a basic of 6,7 systems. but we've no idea about it. we need the help... how to start, what will be the expenditure, what are the basic crowd pulling pc games, how much we can earn. would u plz help.......
• Ashraf   said on June 15, 2011 hey i av my game cafe en its really working out well but my concern everyday is i only receive school going student yet my target is 2 capture the big people as my customers.so which strategy sh'd i use 2 capture grown up guys
• Dhan   said on September 2, 2011 i want to start playstation club where people pay and play games. tamil nadu,india
• STEVEN   said on September 13, 2011 i like to know tools and equipments needed in order to start a play station business.
• mineother   said on November 7, 2011 please share the playstation business info if you have please, Legal procedures, copyrights,etc
• Dennis   said on November 14, 2011 I would like to start a playstation business in a mall pliz advice me on this
• Roger   said on January 6, 2012 I'd like to start up a store, but where can I buy the games from? Directly from China?
• craig   said on January 30, 2012 Hi i'm a very enthusiastic gamer and i want to turn gaming into a sport an create 'gaming superstars' iv got an excellent business concept but i need to know where to start with regards to setting up and who can i contact to help me with legal issues also to find out if sony assists in these kind of situations. I'm in south africa
• drake   said on January 31, 2012 have been thinking of starting a playstation business for a while. I wish to start width 5 playstation. But i haven't manage. Advice me please if starting by to playstation is economical and how to make it interesting. from Western province of Kenya.
• SATVINDER SINGH   said on February 1, 2012 i want to start a playstation club where people pay & play games. which things i need for this and how much money for it please tell me
• kaushar hussain   said on March 5, 2012 HI! I M FROM GUWAHATI, INDIA. I M ALSO INTERESTED IN PC N PS GAMES N WANT TO SET UP A PS GAMING CLUB. BUT I DONT HVE KNOWLEDGE ABOUT THE ELECTRICITY CONSUMED BY THE PLAY STATION PER DAY. N WANT TO KNOW MORE ABOUT ONLINE GAMING. PLZ HELP ME.
• santosh   said on March 27, 2012 i wana want to start a play station store in india, but i dont have experience so what are the items and where can i buy it cheap & quality? any one help me quick set up play stations at my place,
• edwin   said on April 14, 2012 I would like to start a play station gaming shop at umoja estate in Nairobi. please advice me on every details of the business. thank you in advance.
• chuagah   said on May 27, 2012 hi. i would like to start a playstation rental & shop in nakuru .i was asking your advice to what i should do.thank you .
• Joe   said on July 25, 2012 Hi, Just would like to know some tips on how to start a PS3 gaming store. Here in the Philippines, I notice that the locals love there PC games. Would like to tap into console gaming but before I do I would like to know of any websites or what not to get more info. I'm a gamer myself so I'm looking forward to start one. Thanks.
• surendar   said on July 30, 2012 hi friends. i would like to start a playstation game centre in tamilnadu... how much it's cost? send any advice to my mail id [email protected]
• nikhil shah   said on August 4, 2012 sir i want to start PlayStation store where student come and play a game so pls give me guidance how to start a business and how much fund require for it on initial level, i am targeting college student so which game preferred for that. thanks
• goodness mthethwa   said on August 16, 2012 I am in KZN at Nkombose reserve, mtubatuba. I want to open a play centre or station pls help
• akhil   said on August 31, 2012 hi, i want to open a play station in a mall but i have no idea for this. how much setup cost and how much equipment cost? so if any body know about that plz send me a mail to [email protected]. I am obliged ever. Thanks
• kemo   said on September 22, 2012 hi i want to start a gaming business in mombasa, kenya. just want to know the cost of starting the business
• rohit kumar   said on October 11, 2012 open new game shop in danapur cantt , patna (bihar) game point open cost price idea
• oluwaseun   said on October 15, 2012 my ppl i want to start play station centre pls advice me how to start it in ikorodu nigeria email me pls thanxs.
• chidi   said on November 9, 2012 am in nigeria, i have a game hall but no customers. what will i do
• Saravanan Srinivasan   said on November 14, 2012 Hi, I want to start playstation club where people pay and play games. Tamil Nadu, India. Let me know how to proceed what are all the necessaries and how much of investment required in Rupees.
• Chisha   said on November 15, 2012 I would like to start a business where people come and play video games at a fee. kitwe, copperbelt, zambia
• Becky   said on January 3, 2013 I want to start a playstation in kenya, Nairobi. I need more information on sourcing the capital and also on how to market the business.
• MAUREEN   said on January 4, 2013 I want to start a playstation business. please send me pictures of different room layout for the same.
• yogesh   said on January 11, 2013 I want to start a playstation in india,Neral(near to bombay)
• Srikanth   said on February 7, 2013 Hi, Can you please suggest me, whether PS2 or PS3 is best for to open a shop where people come and play video games for fee. Whether we need to get license for opening the shop in India? Please advise
• gengadevi   said on February 20, 2013 I want to start a play station business in srivilliputtur virudhunagar district.
• Mohyit   said on March 5, 2013 hi. i want to indulge in play-station business. and want to make my career in it. i want to open PLAYSTATION STORE in LUDHIANA PANJAB INDIA.. so ..tell me about investment. land size etc. best regards
• puneet pradeep thakkar   said on March 8, 2013 I want to start a playstation store in kalyan city (thana) (mumbai-maharashtra) i want to know about investment, how much space it would need & Can you please suggest me whether PS2 or PS3 is best for it to open a shop & we need to get license for opening the shop in India
• kirior   said on March 11, 2013 I would like to start a playstation cafe in kapsabet, kenya. problem, i have managed only two ps 2s due to financial constraints. please advice if it will succeed
• JD 101   said on March 13, 2013 I would like to open a PS3 shop/store in Walvisbay, Namibia. Where can i get a supplier for games ect.
• Vinoth SS   said on March 17, 2013 Hi. Hello friends. I have playstation 2. I think games shop. how have a ps2 license. Pls help me. Tamilnadu Chennai. India
• amit mitra   said on March 22, 2013 i wanna start a PS business in cuttack odisha just wanna know what shall b d capital n resources n d cost dat i shd keep initially per person n wats d profit margin
• kagisho matiwane   said on April 6, 2013 i wanna open a ps3 game shop in my area cause there is no such thing where i'm staying at and must i have a gaming license if so how can i get it.
• david   said on April 15, 2013 hi, am from dar-es-salaam tanzania want to start a small store where pipo can come and play for fee and i know nothing about that plz help.
• CHUKS   said on May 6, 2013 NIGERIA ABUJA i would like to open a playstation game club were people can come and play games.
• Berrin Abazi   said on May 18, 2013 Skopje, Macedonia. I would love to start a PlayStation Gaming Lounge. I've been thinking it for over a month and trying to find out the best competitive advantages for success. The PlayStation business here is kind of lame, the owners do not take care of the service very well, the hygiene is terrible. Please HELP ME! :)
• Brighton   said on June 29, 2013 I am male aged 25years old Zambian, love video games and would like to open my own game station were people can come and play for a fee.I am from kafue, which is in Zambia. i am going to have the required money to start this business in two months time and I want to know how to start up this business and how to grow.
• Nanda   said on August 1, 2013 HI, i am nanda from chennai, India. i would like to open up a playstation shop, a place people can play games for a fee. i would like to know if there are problems legal and i don't have idea what are the things need to start and please send idea and formalities any response would be appreciated. best regard Nanda. contact no:9840532250
• Innocent   said on August 5, 2013 hie. I wanna open a playstation centre where people wld pay to play. I need to know how to do so and what I need to start one.
• Olive   said on August 19, 2013 I am interested in opening a playing station where people will pay and play. Is there a software that disconnects the player once the time and value of his/her money is up. I have seen some people using computers and some television. Which is best? what licenses will i need? and where can i purchase the games? I am in Kenya, Nairobi.
• gamma sing   said on September 4, 2013 i want television and play-station gadgets to open game center, i want to know the requirement of all things. i went to play at local game station they charges rs 50 per hours. peoples are very interesting to play games. business is very high and profitable. i want to open my own shop. please advises . the condition n investment . gammasingh m. imphal ,manipur india
• kun   said on September 13, 2013 hello. actually i got question is what are the requirements to open a ps3 shop like a game station which is people can come to our shop to play game and charge with a certain fees.. pls help and reply me..i really appreciate for the answer tqvm
• dhinakaran   said on September 24, 2013 how to take the playstation license so plzzzz help me.
• ramesh   said on October 1, 2013 I am planning to open a play station shop how to take the play station shop license in tamilnadu chennai. plzzzz help me.
• Abhishek   said on October 20, 2013 If we are starting a ps3 games rental service in india, is there any license requirement. Do i need to take any special permission related to renting out ps3 games.
• sadique   said on October 30, 2013 i have a shop in coimbatore 100 feet road. it is suitable for play station please help me
• dhinakaran   said on November 28, 2013 hi, guys how to take the playstation center license help me
• Cheran   said on December 19, 2013 Hi, I would like to know where can I buy arcade machines in low rate and also I would like to know how to buy license for starting play station. thanks you.
• Andrei   said on January 5, 2014 Hi i would like to open a gaming cafe in Romania...and i would like to know how can i get license for all the games that i'm going to rent and for the console(ps3)
• Sabelo Slomzi Sishuba   said on February 1, 2014 I want to open a playstation business were ppl play a game on a certain fee and legalities would I need to comply with.
• subramani   said on February 6, 2014 hi i want to start a playstation shop in chennai is their any license procedure for this can u reply
• harimellina   said on February 17, 2014 hi, i dont know the playstation store business. but i want to start the business about play station shop, pls suggest me how much capital is to invest to start a shop, is it profitable business? pls reply me.....
• Rosemarie Velos   said on March 4, 2014 Hi gud evening! :) i'm interested in putting a playstation center wherein people will play and will pay hourly. Can you help me on how am i suppose to realize this vision? your response is highly appreciated. Thank you! :)
• talley   said on March 28, 2014 Hey. friends i am starting a playstation3 gamezone where people will pay fees to play. I would prefer to know how to decorate the shop and i would also like to know how much to charge for per hour?
• Hari   said on June 18, 2014 Hi... I like to start a play station gaming centre where people come and play for hourly fee. could u pls help me in license details, copyrights, and all legal formalities to start in TAMILNADU?
• suraj   said on June 25, 2014 Hi i am suraj I want to start a playstation 4 in karnataka (karwar). i'm interested in ps4 but how to start a center where people come to play playstation 4 games. i dont have any idea and. how much to charge for per hour? plz any response would be appreciated i'm waiting for ur formalities :) best regards. suraj palekar. contact no:+917829288378
• PREEAVAS   said on August 5, 2014 RESPECTED SIR, I AM PREEAVAS FROM VELLORE IN TAMILNADU, INDIA. I HAVE FINISHED MY B.TECH AND I HAVE SEEN THAT THERE ARE LOTS OF GAMERS IN OUR COLLEGE WHO LACK A GAMING HUB IN VELLORE SO ME AND 2 BROTHERS OF MINE HAVE DECIDED TO START A GAMING PARLOR OPPOSITE TO OUR COLLEGE WITH 20 DESKTOP PCS AND 3 PS3 AND 2 PS4 AND 2 XBOX 360.SIR WE HAVE A GREAT PROBLEM SO AS TO HOW AND WHAT IS THE AMOUNT OF CONSOLES THAT CAN HAVE A GAME USING ONE SINGLE PSN ACCOUNT. THANKING YOU YOURS TRULY PREEAVAS
• Charles   said on August 8, 2014 I would like to start a playstation centre where ppl can come play my games for a fee. What are the basic requirements to start up and make money?
• Suriya   said on August 10, 2014 Hi I am Suriya, I am interested to start a play station in Chennai (Pallavaram) But, I don't have any idea for play station and how much to charge for per hour? Plz. any response would be appreciated. Thanks! Suriya
• Sahil Gumbar   said on August 15, 2014 Gohana, Haryana, India. I want to open a playstation in my locality. Please advice.
• Jepisac   said on August 19, 2014 Hi! I'm interested in adding play station/ xbox in my internet cafe here in the Philippines. Can you help me how to start? How much investment is needed and how much per hour can I charge my customers? Thank you very much and hope to hear from you soon.
• Mohsin khan   said on September 2, 2014 I am interested to start a play station But, I don't have any idea for play station and how much to charge for per hour? Plz. any response would be appreciated.
• Mavis   said on September 15, 2014 How to start a play station business
• timothy pangel   said on October 17, 2014 I am fromz. South Africa .I have an empty garage .I want to start it. What is my next step.
• DHI   said on November 20, 2014 Hi Sir this is Daniel from Kenya I would like to start play station centre but I don't know what rules and regulation over there so please suggest me that how much money need and space and how I get license
• davido chigicha   said on December 26, 2014 big up, am chigicha n i wish to hv sam tips on how to role a play station 4 fee, n i know ur thy out to help ppl like me who r thy down
• Vincent M   said on January 27, 2015 i would like to start up a playstation store in kigali rwanda. what are the requirements to at least accommodate 20 players at ago?
• Benard   said on February 1, 2015 Helo, I am a university graduate of recent with no employment and would like to establish a play station here in Uganda to generate some income. Where in uganda can i get a play station PS2 at an affordable price, quote for me the price as well for all the constituents of a play station because i have never operated any. Thank You
• Vince   said on February 16, 2015 I am not sure if any of the above questions ever got response. I am going to ask any how. Play station centre - what are the legal requirements? How do U monitor number of games played.
• mashudu   said on February 24, 2015 I'm mashudu from south Africa I want to open a playstation business where people can come and play games and charge them hourly but I don't have cash to buy equipment plz...
• jessy   said on February 28, 2015 hello there people i read some of the comments here. i am busy on starting a shop in kenya. for me its more easy than the most of you because my partner lifes in Kenya and i live in europe so i am the one tha tis the supplier. of all the equipment and software because i can purchase them on low costs. but there is more needed then just equipment you need a store a brand name for the store a logo and many more such a good location its a big investment. and it all starts with a business plan! if you made a world wide legal business plan you can go to your bank to get a loan to start the business. you need to make a trademark and get a copyright. and ofcourse then you need a license for your shop. if people have some more question be free to email [email protected]
• Playstation store   said on March 5, 2015 I would like to start a playstation business in chennai porur anybody has idea in starting as partner are welcome and those who need idea in starting palystation can also ping me interested people can ping me in mail id [email protected] now kindly add me in gmail chat.ONLY CHENNAI PEOPLES CONTACT
• desmond   said on March 13, 2015 i wanna start a platstation in townships where by we charge hourly, how can i get funding, licenses, copyright and trademark, and a potential partner
• Fredrick john   said on March 24, 2015 I'm from tarime, tanzania i want to open a playstation centre where people can play playstation what's the capital to start with?
• vusi   said on March 26, 2015 hi I'm busy from south Africa. I want to start a PlayStation game shop business....I need same advice and I already have 3 ps2 an 4 psp..
• jeet   said on April 5, 2015 I want to start a PlayStation game shop business....I need same advice for about equipments
• olara isaac   said on April 13, 2015 I'm Isaac from uganda. I want to start a PlayStation game shop business. I need same advice and I already have 3 ps2 an 4 psp..
• Enrique Brych   said on May 17, 2015 Hi, i'm from cameroon, shortly i hav had plans on starting up a ps game house where ppl play game for a fee but my problems had always been; -capital required for starting with 4ps. -Best strategy to follow (game plan) -system of payment,hourly(cost) or immediately each game ends(cost) i will grateful if this is given due consideration. thanks
• bhuvan   said on May 18, 2015 I want to start a PlayStation game shop business. I need same advice for about equipments
• kasenge   said on May 30, 2015 hi, i would like to start a play station parlour where individuals can play at a fee. how do i go about it?
• Abdulaahi   said on June 21, 2015 Hi, I like the idea of people coming to play for a fee. Is there copyright violation to playstation, xbox or wii? Do they give license for these kind of business? Thank you

@Abdulaahi, I don't think there is any restrictions from the console manufacturer but make sure with your country rules and regulations regarding a game store. 

Jestin James Startup Biz Hub - Senior Advisor (Staff)

• christine olango   said on July 17, 2015 hi, I would like to start a play station business in Kisumu city, Kenya. kindly advice on how to go about it.
• Chahat   said on August 25, 2015 I want to start a PlayStation store where people can come to play games. city sunam. district Sangrur Punjab
• Thabo Legoale   said on August 28, 2015 South Africa north west. I decide to open PlayStation game where everybody can play any games
• Naveen   said on September 13, 2015 How to start play station gaming center
• Namakando Mubita   said on October 26, 2015 Yes am based in Zambia and i would really like to start my own Playstation store, so your help will be highly appreciated on accessories needed in running this business.
• Ignacio   said on January 2, 2016 Hi , i am a web developer from brazil looking to make a website for any interested Videogame store owner, if you are interested in having a professional looking website, add me over on skype. My user name is Ignacio Alfredo Savi
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PlayStation Business Model

PlayStation, a prominent gaming brand by Sony, operates on a business model that offers cutting-edge gaming technology, exclusive game titles, and a robust online multiplayer network . Revenue is generated through hardware sales, game sales, and PlayStation Plus subscriptions. The target customer segments include gamers, online multiplayer enthusiasts, and collectors. Key activities involve game development, hardware manufacturing, and network management . PlayStation’s success lies in its ability to deliver immersive gaming experiences to a global audience.

Table of Contents

Value Proposition

• Immersive Gaming Experience : PlayStation’s value proposition revolves around offering an immersive gaming experience that captivates players with cutting-edge technology, compelling storytelling, and engaging gameplay. From blockbuster titles to indie gems, PlayStation provides a diverse range of gaming experiences for players of all ages and preferences.
• Exclusive Content : PlayStation’s extensive library of exclusive games and franchises sets it apart from competitors, offering players access to iconic titles like “God of War,” “Uncharted,” and “The Last of Us.” These exclusive titles drive sales of PlayStation hardware and subscriptions to PlayStation services, attracting loyal fans and enthusiasts.
• Community and Social Interaction : PlayStation fosters a vibrant gaming community where players can connect, compete, and collaborate with fellow gamers around the world. Through features like online multiplayer, social sharing, and community forums, PlayStation enhances the social aspect of gaming and provides players with a sense of belonging and camaraderie.

Revenue Model

• Hardware Sales : PlayStation generates revenue through the sale of gaming hardware, including consoles, controllers, and accessories. The PlayStation console serves as the centerpiece of the gaming experience, with each new hardware iteration driving excitement and demand among consumers.
• Software Sales : PlayStation earns revenue from the sale of gaming software, including physical discs and digital downloads. Exclusive titles, third-party releases, and downloadable content (DLC) contribute to software sales, with popular titles often becoming best-sellers and driving console adoption.
• Subscription Services : PlayStation offers subscription -based services such as PlayStation Plus and PlayStation Now, which provide access to online multiplayer, free games, exclusive discounts, and cloud gaming. Subscriptions generate recurring revenue for PlayStation and enhance player engagement and loyalty.
• Digital Sales and Microtransactions : PlayStation generates revenue from digital sales of games, add-ons, and in-game purchases, including microtransactions and virtual currency. Digital storefronts like the PlayStation Store provide players with a convenient way to purchase content and unlock additional features within games.

Distribution Model :

• Retail Distribution : PlayStation consoles, games, and accessories are distributed through a vast network of retail partners, including electronics stores, game-specific retailers, and general merchandise outlets.
• Online Sales : PlayStation also sells hardware and digital game downloads directly through its official online store, allowing customers to purchase and download games digitally.
• Digital Platforms : The PlayStation Network (PSN) serves as a digital distribution platform for games, downloadable content, and subscriptions. Users can access this network via PlayStation consoles and online platforms.
• Gaming Consoles : PlayStation consoles are typically available through authorized dealers, online marketplaces, and Sony’s official stores.

Marketing Strategy :

• Exclusive Titles : Promoting exclusive game titles that can only be played on PlayStation consoles to attract gamers to the platform.
• Partnerships : Collaborations with game developers, studios, and publishers to create exclusive content or bundles that enhance the value of owning a PlayStation.
• Advertising Campaigns : Engaging in advertising campaigns through various media channels to build excitement around new game releases and hardware launches.
• Online Communities : Fostering online communities and forums where gamers can connect, share experiences, and participate in discussions about PlayStation products and games.
• Gaming Events : Participation in gaming events and expos to showcase new releases, hardware, and technology advancements.

Revenue Streams :

• Hardware Sales : Revenue from the sale of PlayStation gaming consoles, including the PlayStation 4 and PlayStation 5.
• Game Sales : Revenue generated through the sale of video games, both physical copies and digital downloads.
• PlayStation Plus Subscriptions : Revenue from the subscription -based service that offers online multiplayer gaming, free monthly game downloads, and exclusive discounts.

Organizational Structure :

• Leadership Team : The leadership team at Sony Interactive Entertainment includes executives overseeing various aspects of the gaming division, such as hardware, software, and network services.
• Game Development Studios : PlayStation owns several game development studios responsible for creating exclusive game titles.
• Network Services : Teams dedicated to managing the PlayStation Network (PSN) and its infrastructure.
• Sales and Marketing : Departments responsible for promoting and distributing PlayStation hardware and software.
• Customer Support : Teams providing customer support, including technical assistance and troubleshooting.
• Research and Development : R&D teams focused on innovation in gaming technology and hardware.

Key Highlights

• Prominent Gaming Brand: PlayStation, a part of Sony, is a well-known and influential brand in the gaming industry.
• Cutting-Edge Gaming Technology: The brand is synonymous with cutting-edge gaming technology, offering players access to advanced gaming experiences.
• Exclusive Game Titles: PlayStation is recognized for its library of exclusive game titles that attract gamers and contribute to its popularity.
• Robust Online Multiplayer Network: The brand provides a robust online multiplayer network , facilitating multiplayer gaming experiences and community interaction.
• Revenue Streams: PlayStation’s revenue is generated through hardware sales (consoles), game sales (both physical and digital), and PlayStation Plus subscriptions.
• Diverse Customer Segments: The brand caters to various customer segments, including gamers, online multiplayer enthusiasts, and collectors.
• Key Activities: PlayStation’s key activities include game development, hardware manufacturing, and the management of its online gaming network .
• Immersion and Exclusivity: PlayStation’s success is rooted in its ability to offer immersive gaming experiences, often tied to exclusive titles that set it apart from competitors.
• Global Audience: PlayStation’s reach extends globally, connecting players from different parts of the world through its gaming ecosystem.
• Innovation: The brand ’s commitment to innovation results in the continuous improvement of gaming technology and experiences.
• Monetization Model: Revenue is generated not only from hardware and game sales but also through the PlayStation Plus subscription service, which offers additional benefits to subscribers.
• Community Building: PlayStation’s online network fosters community building among gamers, creating a sense of belonging and camaraderie.

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Understanding the Playstation Business Model and Revenue Streams

Explore the intricate workings of the PlayStation business model and its diverse revenue streams in this insightful article.

The Evolution of the Playstation Business Model

The birth of playstation and its initial business model.

Playstation made its debut in 1994, marking Sony's entry into the gaming industry. The initial business model focused on selling hardware and software through traditional retail channels. The Playstation console quickly gained popularity, thanks to its cutting-edge technology and innovative games.

During this period, Playstation relied heavily on hardware sales to generate revenue. Each console sold contributed to the company's bottom line, while software sales offered additional profit through licensing fees and royalties from third-party developers.

As the gaming industry continued to grow, Playstation recognized the need to adapt and expand its business model to stay competitive.

In order to further engage with the gaming community, Playstation began hosting events and tournaments, creating a sense of community and loyalty among its users. These events not only generated additional revenue through ticket sales and sponsorships but also served as a platform to showcase new games and technologies.

Additionally, Playstation started partnering with game developers to create exclusive titles, further enticing gamers to choose their platform over competitors. These exclusive games became a significant driver of hardware sales, as players eagerly awaited the release of highly anticipated titles.

Transitioning from Playstation 2 to Playstation 3: A Shift in Strategy

With the release of Playstation 2 in 2000, Sony continued its dominance in the console market. However, transitioning to the next generation, Playstation 3, presented new challenges for the company.

Sony shifted its business strategy by incorporating online capabilities and introducing a subscription-based service known as Playstation Plus . This move aimed to diversify revenue streams, as the gaming landscape was rapidly changing.

Playstation Plus offered users access to exclusive content, early game demos, and discounted prices on select titles. The subscription model provided a steady stream of revenue for Sony, as gamers eagerly subscribed to gain access to these benefits.

Furthermore, Sony expanded its digital marketplace, allowing users to purchase and download games directly to their consoles. This shift towards digital distribution not only reduced production and distribution costs but also opened up new opportunities for independent game developers to showcase their creations.

Recognizing the growing popularity of online multiplayer gaming, Playstation invested in building a robust online infrastructure. This included the development of a dedicated online gaming network, providing a seamless experience for players around the world.

The Current Playstation Business Model: A Comprehensive Overview

Today, the Playstation business model continues to evolve, keeping up with the ever-changing gaming landscape. The company now focuses on a multi-faceted approach to generate revenue.

In addition to hardware sales, software licensing, and online subscriptions, Playstation has expanded into other areas of the gaming industry . They have ventured into virtual reality (VR) gaming, with the release of the Playstation VR headset. This move not only appeals to gamers seeking immersive experiences but also opens up new opportunities for developers to create innovative VR games.

Furthermore, Playstation has embraced the rise of mobile gaming by releasing companion apps and games for smartphones and tablets. These mobile experiences not only enhance the overall gaming ecosystem but also serve as a marketing tool to attract new players to the Playstation platform.

Playstation has also entered the esports arena, organizing and sponsoring competitive gaming tournaments. These events attract professional gamers and enthusiasts alike, generating revenue through ticket sales, sponsorships, and advertising partnerships.

Looking ahead, Playstation continues to explore emerging technologies such as cloud gaming and streaming services. By leveraging the power of the cloud, Playstation aims to provide gamers with instant access to a vast library of games, eliminating the need for physical media or high-end hardware.

In conclusion, the Playstation business model has come a long way since its inception. From relying solely on hardware and software sales to embracing online subscriptions, exclusive titles, and expanding into new areas of the gaming industry, Playstation has successfully adapted to the ever-evolving market. With a focus on innovation and user engagement, Playstation continues to shape the future of gaming.

Key Revenue Streams for Playstation

Hardware sales: the backbone of playstation's revenue.

Hardware sales remain a significant revenue stream for Playstation . When a new console is released, such as the Playstation 4 or Playstation 5, Sony's sales skyrocket. The company invests heavily in research and development to create cutting-edge hardware that appeals to gamers worldwide.

Console exclusivity and innovative features, such as virtual reality support, further contribute to hardware sales, attracting a loyal customer base.

For example, when the Playstation 4 was released, it introduced a sleek design, improved graphics, and enhanced processing power. These advancements not only appealed to hardcore gamers but also attracted casual gamers who were looking for a high-quality gaming experience.

Additionally, the release of the Playstation 5 brought about a new era of gaming with its lightning-fast loading times, immersive haptic feedback, and stunning graphics. This next-generation console became a must-have for gaming enthusiasts, driving hardware sales to new heights.

Software Sales: A Lucrative Revenue Stream

Software sales play a crucial role in Playstation's revenue generation. Sony produces first-party games for its consoles and partners with third-party developers to create a diverse library of games.

Popular game franchises, such as "God of War" and "Uncharted," drive software sales, attracting gamers who want the latest and greatest gaming experiences. Licensing fees and digital game sales also contribute significantly to Playstation's revenue.

For instance, the "God of War" franchise has been a massive success for Playstation, with its intense action, compelling storytelling, and stunning visuals. The latest installment, "God of War (2018)," received critical acclaim and sold millions of copies worldwide, generating substantial revenue for the company.

In addition to first-party games, Playstation's partnerships with third-party developers have resulted in iconic titles like "The Last of Us," "Final Fantasy VII Remake," and "Red Dead Redemption 2." These highly anticipated games not only boost software sales but also attract new customers to the Playstation ecosystem.

Subscription Services: The Role of Playstation Plus and Playstation Now

Playstation Plus and Playstation Now are subscription services that provide added value to gamers. Playstation Plus offers free monthly games, exclusive discounts, and online multiplayer capabilities, while Playstation Now allows streaming of a vast catalog of games.

These subscription services not only generate recurring revenue but also foster customer loyalty, ensuring continued engagement with the Playstation ecosystem.

Playstation Plus subscribers enjoy the benefits of accessing a curated selection of free games every month, allowing them to discover new titles and genres. The exclusive discounts on games and downloadable content further incentivize gamers to stay subscribed, contributing to revenue generation.

On the other hand, Playstation Now provides gamers with the ability to stream a wide range of games instantly, without the need for physical copies or lengthy downloads. This service appeals to gamers who want to explore a diverse library of games without committing to purchasing each title individually.

Moreover, Playstation Now's partnership with major game publishers and developers ensures a constant influx of new and popular titles, keeping subscribers engaged and generating revenue for the company.

Advertising and Partnerships: An Underrated Revenue Stream

In addition to hardware and software sales, Playstation leverages advertising and partnerships to generate revenue . The company partners with game developers to promote their games, driving sales and securing advertising revenue.

Furthermore, Playstation collaborates with brands outside the gaming industry, such as movie studios and sports organizations, to create unique marketing campaigns that reach a broader audience.

For example, Playstation has collaborated with major movie studios to create exclusive game tie-ins for blockbuster films. These partnerships not only generate revenue through game sales but also provide cross-promotion opportunities, benefiting both the gaming and movie industries.

Additionally, Playstation's partnerships with sports organizations have resulted in popular sports-themed games, such as the "FIFA" and "NBA 2K" franchises. These games not only attract sports fans but also provide opportunities for advertising partnerships with sports brands, further boosting revenue.

Moreover, Playstation's advertising efforts extend beyond traditional channels. The company utilizes social media platforms, influencers, and online communities to create buzz around upcoming game releases, generating excitement and driving sales.

Overall, Playstation's diverse revenue streams, including hardware sales, software sales, subscription services, and advertising partnerships, contribute to its success in the gaming industry. By continuously innovating and providing compelling gaming experiences, Playstation maintains its position as a leader in the market.

The Impact of Digital Distribution on Playstation's Business Model

The rise of digital game sales.

In recent years, digital game sales have grown exponentially, reshaping the gaming industry and impacting Playstation's business model. Gamers can now purchase and download games directly from the Playstation Store, eliminating the need for physical copies.

This shift to digital distribution offers several advantages, including convenience, immediate availability, and the ability to update games seamlessly. Digital game sales have become a significant revenue stream for Playstation, allowing the company to reach a wider audience quickly.

The Effect of Digital Distribution on Physical Game Sales

The rise of digital distribution has had a noticeable impact on physical game sales. While physical copies are still available, they are no longer the primary way gamers access new titles.

However, physical copies are not obsolete. Collectors and enthusiasts still value the tangibility of physical games, contributing to a niche market that persists alongside the digital market.

The Future of Digital Distribution for Playstation

The future of digital distribution for Playstation looks promising. As technology evolves and internet connectivity improves, digital sales will continue to grow.

Playstation is expected to invest further in cloud gaming, allowing gamers to stream games directly to their consoles or other devices. This shift would eliminate the need for physical hardware and further revolutionize the gaming experience.

The Role of Exclusive Titles in Playstation's Success

The importance of exclusive titles to playstation's brand.

Exclusive titles have played a pivotal role in Playstation's brand identity. Games such as "The Last of Us" and "Horizon Zero Dawn" have become synonymous with the Playstation console, attracting dedicated fans who value the unique experiences offered.

These exclusive titles act as a differentiating factor, setting Playstation apart from its competitors and giving gamers a reason to choose their platform.

How Exclusive Titles Drive Hardware Sales

Exclusive titles have a significant impact on hardware sales. Gamers who are eager to play highly anticipated exclusive games are more likely to purchase a Playstation console.

Playstation invests in partnerships with developers and studios to create exclusive content that showcases the capabilities of their hardware. This strategy helps drive sales and builds brand loyalty.

The Financial Impact of Exclusive Titles on Playstation's Revenue

Exclusive titles contribute substantially to Playstation's revenue. The success of these games not only drives console sales but also generates revenue through software sales, including downloadable content and expansions.

Furthermore, exclusive titles often receive critical acclaim, leading to awards and recognition that further solidify Playstation's position in the gaming industry.

In conclusion, understanding the Playstation business model and its revenue streams is crucial to comprehend the company's continued success in the gaming industry. Through a diverse range of revenue streams, including hardware sales, software sales, subscription services, advertising, and exclusive titles, Playstation has been able to remain a dominant force in the gaming market. The shift towards digital distribution and the importance of exclusive titles will continue to shape the business model and revenue streams of Playstation in the future.

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Home » Sample Business Plans » Wholesale & Retail

A Sample Video Game Store Business Plan Template

Are you about starting a video game store? If YES, here is a complete sample video game store business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a video game store. We also took it further by analyzing and drafting a sample video game store business marketing plan template backed up by actionable guerrilla marketing ideas for video game stores. So let’s proceed to the business planning section.

Why Start a Video Game Store?

Starting a video game store business is just like starting any other retail business, and it will require startup capital, planning (feasibility studies, market survey, budgeting), and of course time.

A video game store retails different types of video games and accessories. If you are considering starting this type of business, then you must hunt for the right location, a location with the right demographic composition. With the right location, items in stock, and good pricing structure, you can start making profit as soon as possible after opening your business.

If you are sure this type of business is what you truly want to do after you must have conducted your feasibility studies and market research, then the next step to follow is to write a good business plan; a detailed blue print of how you intend raising your seed capital, setting up the business, managing the flow of the business, sorting out tax and marketing your products .

The truth is that it is one thing to have a fantastic idea cum business plan, it is another thing for the business plan to translate to money, which is why it is important to assemble a team of dedicated workers to work with if you want to be successful with your video game store business.

Below is a sample video game store business plan template that will help you successfully write yours without much stress.

1. Industry Overview

Video game store business is categorized under the video game retail store industry and businesses in this industry retail a wide range of toy and hobby goods, such as traditional dolls and toys, electronic toys (including video and electronic games), board games, hobby kits and craft supplies et al. These goods are retailed to the general public after they are purchased from local and international manufacturers and wholesalers.

In recent time, the video game retail store industry has done brilliantly, growing in line with economic recovery. On the other hand, competition from discount department stores and e-commerce channels has absorbed much of the demand for industry products by offering low prices and one-stop-shop convenience. In view of that, discount stores have become the leading hobby and toy retailers in the united states.

IBISWorld projected that despite an extremely competitive environment both internally and externally, hobby and toy retailers are expected to experience growth over the five years to 2022.

The Video game retail stores industry is indeed a very large industry and pretty much thriving in all the parts of the world. Statistics has it that in the United States of America alone, there are about 21,563 legally registered video game retail stores responsible for employing about 158,296 employees and the industry rakes in a whooping sum of $20bn annually.

It is important to state that; the industry experienced a 1.1 percent growth between 2013 and 2018. Hobby Lobby Stores Inc. and Michaels Stores have the lion shares in the USA market.

A recent research conducted by IBISWorld shows that the Video game retail stores industry has crafted moderate revenue growth over the past five years. Operators in this industry retail a variety of toys and hobby goods, including dolls, electronic toys, games, hobby kits and craft supplies.

The research also shows that over the five years to 2018, industry operators steadily recovered from recessionary lows, in line with improving economic conditions. As consumer income rose during the period, competition intensified and operators both within and external to the industry fought to win over consumers.

Increased competition from discount department stores and online retailers stifled industry sales and profitability, as lower-priced comparable products increasingly lured customers away from traditional industry operators.

In summary, video game store business is evergreen and thriving. In response to the ever-growing demand for video games and accessories, players in the industry are now opening additional stores thereby creating chains of stores across different cities. They are always ready to expanded into new markets and of course adapt to the changing trend in consumer tastes and increase sales.

2. Executive Summary

Planet Excel™ Video Game Store, Inc. is a neighborhood video game retail store that will be located in a growing community in Lake Street, Petoskey – Michigan. We conducted our feasibility studies and market survey and we came to the conclusion that Lake Street, Petoskey is the right location for us to launch our video game retail store.

We are in the video game store line of business to make profits at the same time to give our customers value for their money. We want to give people who patronize our video games the opportunity to choose from a wide range of video games and other related products. We will leverage on all major retail channels, including specialty stores, merchandisers and online store.

We are aware that there are several video game stores and even toy and hobby chains of stores that also retail video games and accessories all around Petoskey – Michigan, which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that will support the growth of the business

We ensured that our facility is easy to locate and our outlet is equipped with the various payment of options available in the United States of America Much more than retailing quality and affordable video games and related products, we will ensure that our customer care is second to none in the whole of Lake Street, Petoskey – Michigan.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied whenever they visit our store. Planet Excel™ Video Game Store, Inc. will ensure that all our customers are given first class treatment whenever they visit our store.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large they may grow to. We will ensure that we get our customers involved in the selection of brands that will be on our racks and also when making some business decisions that will directly or indirectly affect them.

Planet Excel™ Video Game Store, Inc. is owned by Joel Anderson and his immediate family members. Joel Anderson has successfully managed several video game retail stores both in Petoskey and Dallas – Texas prior to opening his own video game store. Joel Anderson has a Degree in Business Administration and he will run the business alongside his immediate family members.

3. Our Products and Services

Planet Excel™ Video Game Store, Inc. is going to operate a registered neighborhood video game store that will retail a wide range of video games and video games accessories. We are in the video game retail industry to make profits and give our customers value for their money.

These are some of the products that we will retail in our video game retail store;

• A wide range of video games from top flight video games companies like Microsoft Corporation, Nintendo Co. Ltd., Activision Blizzard Inc., GameStop Corp., Sony Corporation and Electronic Arts Inc.
• Video games renting services
• Sale of Video games and accessories

4. Our Mission and Vision Statement

• Our vision is to establish a one stop video game store business in Lake Street, Petoskey – Michigan.
• Our mission is to establish a video game retail store that will make available a wide range of video games and accessories from top brands at affordable prices to the residents of Lake Street, Petoskey.

Our Business Structure

Our intention of starting a video game store is to build a standard video game retail store that will be a one – stop shop, which is why we will ensure that we put the right structures in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all our stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more especially when we start selling our franchise or running chains of video game retail stores.

In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Store Manager

Merchandize Manager

Sales and Marketing Manager

• Accountants/Cashiers
• Store Attendant/Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner) :

Grows management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinion

Accountable for fixing prices and signing business deals

Responsible for providing direction for the business

Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.

Responsible for signing checks and documents on behalf of the company

Assesses the success of the organization

Store Manager:

• Responsible for managing the daily activities in the store
• Ensures that the store facility is in tip top shape and conducive enough to welcome customers
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Carries out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Ensures that goods and products are properly arranged
• Handles any other duty as assigned by the CEO
• Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Helps to ensure consistent quality of video games and video games accessories on our rack
• Responsible for the purchase of video games and video games accessories for the organization
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps increase sales and growth for the company

Accountant/Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Store Attendant/Client Service Executive

• Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the store manager in an effective and timely manner
• Consistently stays abreast of any new information on products, promotional campaigns etc. to ensure accurate and helpful information is supplied to our customers when they make enquiries
• Provides information about warranties, manufacturing specifications, care and maintenance of merchandise and delivery options
• Bags or packages purchases
• Responsible for cleaning the store facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Handle any other duty as assigned by the store manager.

6. SWOT Analysis

Our plan of starting just one outlet of our video game retail store is to test run the business for a period of 3 to 5 years to know if we will invest more money, expand the business and then open other video games and accessories stores all over Michigan.

We are quite aware that there are several video game retail stores all over Petoskey – Michigan and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business. We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Planet Excel™ Video Game Store, Inc. employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Planet Excel™ Video Game Store, Inc.

Our location, the business model we will be operating, varieties of payment options, wide range of video games and video games accessories from local and international manufacturing brands and our excellent customer service culture will definitely count as a strong strength for Planet Excel™ Video Game Store, Inc.

A major weakness that may count against us is the fact that we are a new video game retail store in Lake Street, Petoskey – Michigan and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business.

• Opportunities:

The fact that we are going to be operating our video games and accessories store in one of the huge residential estates with the right demographic composition in Lake Street, Petoskey – Michigan provides us with unlimited opportunities to sell our video games to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential customers will be looking for when they visit our retail store. We are well positioned to take on the opportunities that will come our way.

We are quite aware that the rising popularity of e-commerce poses a significant threat to the video games business, as consumers may substitute goods purchased online for goods purchased at video game stores due to the affordability and convenience of e-commerce and the wider range of goods that are available online.

E-commerce sales are expected to rise in 2018, posing a potential threat to the industry. Another threat that may likely confront us is the arrival of a new video games and video games accessories are retailed.

7. MARKET ANALYSIS

• Market Trends

If you are close observer of the toys and hobby goods industry, you will agree that during the last five years, the intensely competitive environment has driven many small players to exit the industry. Due to their size, large companies are able to offer competitively priced goods and the number of children under the age of nine is projected to grow.

Please note that spending on hobby goods and toys is generally discretionary; therefore, a rise in household disposable income would increase the propensity for customers to purchase more industry goods, leading to growth in demand. Per capita disposable income is expected to increase in 2018, creating a potential opportunity for the industry.

Although these trends are forecast to continue over the next 5 years, some video game retail stores will benefit from increasing demand for new technologies, such as video games. Beyond every reasonable doubt, the video game retail store that can successfully flow with the trend and keep up with consumer and technology trends will definitely fare well in the coming years

It is now a common phenomenon for video game retail stores to leverage on technology to effectively predict consumer demand patterns and to strategically position their store to meet their needs; in essence, the use of technology helps retailers to maximize supply chain efficiencies. No doubt data collected from customers goes a long way to help retail stores serve them better.

8. Our Target Market

When it comes to selling items that are found in video game retail stores, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who reside in the locations where we intend opening our video game retail store. One thing is certain, we will ensure that we only retail quality and affordable items in our video game retail store.

In view of that, we have positioned our video game retail store to service residents of Petoskey – Michigan and every other location where our video game retail store will be located in the United States of America. We are in business to retail video games and video games accessories to the following groups of people;

• Schools and Students
• Households (parents)
• Video game lounge owners
• Video game rental business owners

Our competitive advantage

The competitive advantages that will help us standout from our competitors is not restricted to having an exclusive sales contract, stocking seasonal products and access to highly skilled workforce. Planet Excel™ Video Game Store, Inc. is launching a standard video game retail store that will indeed become the preferred choice in Lake Street, Petoskey – Michigan.

Our video game retail store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Petoskey – Michigan. One thing is certain, we will ensure that we have a wide range of quality and affordable items in our store at all times. It will be difficult for customers to visit our store and not see the items that they are looking for.

Our highly experienced and qualified management, customer service culture, online store, various payment options and highly secured facility with enough packing space will also serve as a competitive advantage for us.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Planet Excel™ Video Game Store, Inc. is established with the aim of maximizing profits in the industry and we are going to go ensure that we do all it takes to sell a wide range of video games to a wide range of customers. Planet Excel™ Video Game Store, Inc. will generate income by;

• Retailing a wide range of video games from top flight video games companies like Microsoft Corporation, Nintendo Co. Ltd., Activision Blizzard Inc., GameStop Corp., Sony Corporation and Electronic Arts Inc.
• Sale of video games accessories
• Retailing traditional entertainment and learning games

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field.

One thing is common with video game retail store, the larger the store, the larger the number of customers that will patronize them. Although we may not be as large as Hobby Lobby Stores Inc.and Michaels Stores, but we will ensure that within our capacity we make available a wide range of items from different brands in our store.

Below are the sales projections that we were able to come up with for the first three years of operations;

• First Fiscal Year: $120,000
• Second Fiscal Year: $250,000
• Third Fiscal Year: $450,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and the arrival of a competitor in same location as ours within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Prior to choosing a location for Planet Excel™ Video Game Store, Inc. we conduct a thorough market survey and feasibility studies in order for us to penetrate the available market and become the preferred choice in Petoskey – Michigan.

We hired experts who have good understanding of the video game retail stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Lake Street, Petoskey – Michigan.

In summary, Planet Excel™ Video Game Store, Inc. will adopt the following sales and marketing approach to win customers over;

• Introduce our video game retail store by sending introductory letters to schools, residence, and other key stake holders in and around Lake Street, Petoskey – Michigan
• Open our video game retail store with an open house party for children in the community
• Advertise our business in community based newspapers, local TV and radio stations
• List our business on yellow pages’ ads (local directories)
• Attend trade fairs and relevant exhibitions to sell our video game and video game accessories
• Leverage on the internet to promote our business
• Engage in direct marketing
• Encourage word of mouth marketing (referrals) from satisfied and loyal customers

11. Publicity and Advertising Strategy

Despite the fact that our video game retail store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our video game retail store.

Planet Excel™ Video Game Store, Inc. has a long-term plan of opening chains of video game retail stores in various locations, which is why we will deliberately build our brand to be well accepted in Lake Street, Petoskey – Michigan before venturing out.

Here are the platforms we intend leveraging on to promote and advertise Planet Excel™ Video Game Store, Inc.;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, et al to promote our brand
• Install our billboards in strategic locations all around Lake Street, Petoskey – Michigan
• Distribute our fliers and handbills in target areas in the community where our video game retail store is located
• Position our Flexi Banners at strategic positions in the location where our video game retail store is located.
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our organization’s logo et al.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to video game retail stores, it is normal for consumers to go to places where they can get items at cheaper price which is why big players in the industry attract loads of consumers.

We know we don’t have the capacity to compete with other video game retail stores, but we will ensure that the prices of all the video games and accessories that are available in our store are competitive with what is obtainable amongst video game retail stores within our level and in our location.

• Payment Options

The payment policy adopted by Planet Excel™ Video Game Store, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Planet Excel™ Video Game Store, Inc. will make available to her clients;

• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our clients make payment for our video games and video game accessories without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

When it comes to starting a video game retail store business, the major areas that you will spend the bulk of your cash is in renting or leasing a standard store facility. Aside from that, you are not expected to spend much except for paying of your employees and the stocking of your store with a wide range of video games and accessories.

These are the key areas where we will spend our startup capital;

• The total fee for registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Planet Excel™ Video Game Store, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• The cost for hiring business consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 months at $1.76 per square feet in the total amount of $55,240.
• The cost for shop remodeling (construction of racks and shelves) – $20,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits – ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for Start-up inventory (stocking with a wide range of both locally and imported quality video games and video game accessories from different manufacturing brands) – $70,000
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost of purchase and installation of CCTVs – $5,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $7,000
• Miscellaneous – $10,000

We would need an estimate of $200,000 to successfully set up our video game retail store in Lake Street, Petoskey – Michigan.

Generating Fund/Startup Capital for Planet Excel™ Video Game Store, Inc.

Planet Excel™ Video Game Store, Inc. is owned and financed by Joel Anderson and his immediate family members. They do not intend to welcome any external business partners which is why they decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B : We have been able to generate about $100,000 (Personal savings $75,000 and soft loan from family members $25,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Planet Excel™ Video Game Store, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to sell our video games and video game accessories a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Planet Excel™ Video Game Store, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our organizations’ corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the store: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Stocking our store with a wide range of video games and video game accessories: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party/launching party planning: In Progress
• Compilation of our list of products (video games and video game accessories) that will be available in our store: Completed
• Establishing business relationship with vendors – wholesale suppliers of various brands of products (video games and video game accessories) that we intend retailing: In Progress

More on Wholesale & Retail

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Video Game Business Plan

Start your own video game business plan

Pixel Frontier Studios

Value proposition.

Pixel Frontier Studios creates immersive, narrative-driven video games that foster strong emotional connections with players and explore unique themes and settings.

The Problem

The gaming industry is saturated with repetitive content and a lack of diversity in themes and storytelling. Gamers are looking for unique, captivating experiences that push the boundaries of conventional gaming.

The Solution

Pixel Frontier Studios focuses on creating high-quality, innovative games with memorable characters, engaging storylines, and diverse settings. Our games provide an emotional experience that keeps players invested and craving more.

Target Market

Our primary target market includes:

• Gamers aged 18-35 seeking narrative-driven experiences
• Individuals who enjoy indie games and unique concepts
• Gamers who appreciate games with diverse representation and themes

Competitors & Differentiation

Current alternatives.

• AAA game studios producing high-budget games
• Other indie game studios
• Mobile gaming companies

Pixel Frontier Studios’ commitment to diverse storytelling and innovative game mechanics sets us apart from competitors. Our team’s passion for creating unique experiences and our attention to detail ensure high-quality games that resonate with players.

Funding Needs

• Office space and equipment: $150,000
• Software and licenses: $50,000
• Salaries and benefits for the first year: $600,000
• Marketing and advertising: $100,000

Initial game development: $500,000

• Total initial funding needed: $1,400,000

Sales Channels

• Xbox Game Store
• PlayStation Store
• Nintendo eShop
• Direct website sales

Marketing Activities

• Social media campaigns
• Influencer partnerships
• Gaming conventions and expos
• Sponsored events and tournaments
• Press releases and PR

Financial Projections

2023: $1,200,000

2024: $2,000,000

2025: $3,000,000

Expenses/Costs

2023: $1,400,000

2024: $1,600,000

2025: $1,800,000

2023: -$200,000

2024: $400,000

2025: $1,200,000

• Secure funding — June 1, 2023
• Establish office space and equipment — July 1, 2023
• Complete hiring and onboarding — August 1, 2023
• Begin development of the first game — September 1, 2023
• Launch marketing campaign — January 1, 2024
• Release first game — October 1, 2024
• Begin development of the second game — November 1, 2024
• Achieve 500,000 units sold for the first game — December 31, 2024

Team and Key Roles

Ceo and creative director, oversees company strategy, game development, and overall creative vision, lead game designer.

Responsible for designing and implementing game mechanics, levels, and gameplay experiences

Lead Programmer

Manages programming team and ensures all technical aspects of the game function as intended

Lead Artist

Guides art direction and oversees production of all visual assets for the game

Narrative Designer

Develops and implements the game’s story, dialogue, and character interactions

Marketing Manager

Directs marketing efforts, including public relations, events, and social media campaigns

Partnerships & Resources

• Local game development associations and networks: Collaborate on events and initiatives, access to resources and support
• Game engine and software providers: Secure partnerships for cost-effective licenses and support
• Gaming influencers: Establish partnerships for promotion and feedback during game development

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What is PlayStation Plus?

How much is playstation plus.

• What features are included?
• What games are included?

PlayStation Plus: Plans, pricing, features, and games

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Sony's PlayStation Plus subscription service provides PS5 and PS4 owners with essential services, like online multiplayer, cloud save storage, and tons of downloadable games. Users can choose between three different tiers with monthly and annual payment options. 

Plans start at $10 a month, but to unlock access to the game library, you need a more expensive PlayStation Plus Extra ($15) or Premium ($18) plan. PlayStation Plus Premium also includes streaming on PS5, PS4, and PC, so you don't have to wait for games to install before you start playing. 

PlayStation Plus is a direct competitor to Xbox Game Pass , a service that has amassed more than 25 million subscribers and is often compared to Netflix for its large library of games and streaming capabilities. Check out our Xbox Game Pass vs. PlayStation Plus breakdown to see how the services stack up. 

To help you decide whether Sony's subscription platform is worth the price of admission, we've put together a rundown of PlayStation Plus plans, features, and games.

PlayStation Plus Premium ($18/month) allows gamers to play online, download tons of games, and stream select titles to PlayStation consoles and PCs. This digital gift card can be used to purchase a plan from Sony's store.

PlayStation Plus is a gaming subscription service that launched in 2010 and then expanded with new plans in 2022; it's required to play most multiplayer games online on PS5 and PS4 consoles and to keep your game save data backed up in the PlayStation cloud. 

PlayStation Plus is available in three tiers: Essential, Extra, and Premium. The latter two plans give members additional features, including the ability to play hundreds of PlayStation games as part of their subscription.

PlayStation Plus members also get access to free games every month that they can keep for as long as they're a member. Sony gives discounts and special offers to PlayStation Plus members in the PlayStation digital store as well.

Sony offers three PlayStation Plus plans. The Essential plan starts at $10/month, while Extra starts at $15/month, and Premium starts at $18/month. All three tiers are also available at a discount if you choose to pay for three months or one year upfront. Sony's most recent price increase for PlayStation Plus came in September 2023.

PlayStation Plus plans and prices

What features are included with playstation plus extra and premium.

PlayStation Plus Extra and Premium plans include several additional features you won't find on the standard PlayStation Plus Essential plan.

PlayStation Plus Extra offers up to 400 downloadable games for PS4 and PS5 along with the core services of PlayStation Plus, like online multiplayer, cloud saving, free games every month, and discounts on digital releases. 

PlayStation Plus Premium provides more than 300 classic games from the original PlayStation, PS2, and PlayStation Portable, along with more than 400 games for PS4 and PS5. PlayStation Plus Premium members are also able to stream some PS5, PS4, and PS3 games on PlayStation consoles and PC. Subscribers can also access a library of more than 100 Sony movies to stream on demand. 

What games are included with PlayStation Plus?

Sony's website has a full list of games included with PlayStation Plus Extra and Premium plans. The list includes multiple PlayStation exclusives like Horizon Forbidden West, Spider-Man: Miles Morales, God of War, Uncharted, and Ghost of Tsushima. Third-party titles are available, too, like Grand Theft Auto V, Resident Evil 7, and Final Fantasy 7 Remake Intergrade.

More games get added to the PlayStation Plus catalog on a rolling basis. A game's inclusion in the library isn't always permanent, however, so some titles may be removed over time.  

You can purchase logo and accolade licensing to this story here . Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at [email protected] .

• Main content

Square Enix Reveals ‘Aggressive’ Business Plan That Involves Making AAA Games Multiplatform

Michael Harradence / May 13, 2024

Final Fantasy publisher Square Enix has revealed that it will be focussing on multiplatform games for its triple-A releases going forward, which forms part of a new medium-term business strategy.

This involves a three-year strategy that Square Enix hopes will result in ‘long-term growth,’ and known internally as Square Enix Reboots and Awakens. It is based around four pillars, one of which focuses on “strengthening customer contact points,” which involves shifting to a “multiplatform strategy.”

As a result, Square Enix will “aggressively pursue a multiplatform strategy that includes Nintendo platforms, PlayStatin, Xbox, and PCs.” This allows the company to “build an environment where more customers can enjoy our titles in regards to major franchises and AAA titles, including catalogue titles.”

Related Content — Upcoming PS5 Games 2024: The Best PS5 Games Coming Soon

Elsewhere, the publisher said that it has to “shift from quantity to quality” and focus on releasing games that can be experienced by more players. To do this, it will “launch tales that ensure excitement that will bolster loyalty to our brand, placing top priority on bringing smiles to our customers’ faces,” and to “keep and build on the fan bases for our major franchises by regularly releasing AAA titles.”

In related news, the publisher indicated during a meeting on March 27 that it had cancelled or heavily rescoped a number of unannounced projects, although it has still yet to reveal any details on the matter.

[Source – VGC ]

How to Start a PlayStation Business in Kenya

By Tristram Ouma

Last updated on March 2nd, 2024 at 05:41 pm

Are you a gamer looking to turn your passion into a profitable venture ? Starting a PlayStation business in Kenya can be a lucrative opportunity for you. With the growing popularity of gaming in the country, there is a high demand for PlayStation gaming centers. In this blog, we will discuss how to start a successful PlayStation business in Kenya

Starting Cost Breakdown

To start a PlayStation business in Kenya, you will need to consider the following starting costs:

Also Checkout: Beginner’s Guide to Laundry Business in Kenya

Here is how to start a playStation business in Kenya

Step 1. Conduct Market Research

Before starting any business, it is essential to conduct market research to determine the demand for your product or service. For a PlayStation business, you need to find out the number of gamers in your area, their preferences, and the competition. You can conduct surveys or use social media to gather information.

Step 2: Plan Your Business

Once you have conducted market research, the next step is to plan your business. Determine the number of consoles and games you will need, the location of your business, and the budget. You will also need to obtain licenses and permits from the relevant authorities.

What is the Market size

The market for PlayStation businesses in Kenya is vast, with a large population of young people who love to play video games. You can take advantage of this market by offering a unique gaming experience and a variety of games that appeal to your target audience.

Step 3: Find a Suitable Location

The location of your PlayStation business is critical to its success. You need to choose a location that is easily accessible, visible, and has a high population density of your target audience. A good location for a PlayStation business in Kenya could be a shopping mall or an entertainment center.

Step 4: Invest in the right Equipments

To start a PlayStation business, you will need to invest in equipment such as gaming consoles, monitors, chairs, and tables. You can purchase second-hand equipment to save on costs. Ensure that your equipment is of high quality to attract and retain customers.

To start a PlayStation business in Kenya, you will need to have the following:

• A business plan
• Capital to cover starting costs
• Business registration with the relevant authorities
• PlayStation consoles and TV screens
• Furniture and fittings
• Internet connection
• Games to keep your customers entertained

Step 5: Set Competitive Prices

Pricing is a critical factor in the success of your PlayStation business. Set competitive prices that are affordable to your target market. You can also offer discounts or special offers to attract customers.

Step 6: Hire Competent Staff

To run a successful PlayStation business, you need to have competent and friendly staff. Hire people who are knowledgeable about gaming and customer service. Your staff should be able to assist customers with their gaming needs and create a welcoming environment.

Step 7: Market Your Business

Marketing is crucial to the success of any business. Use social media, flyers, and posters to promote your PlayStation business. Consider partnering with influencers or gaming communities to reach a broader audience.

Is PlayStation Business Profitable in Kenya?

The earnings from a Play Station business in Kenya will depend on various factors such as location, customer traffic, and pricing. On average, a PlayStation business can earn between KES 5,000 to KES 20,000 per day.

Pros and Cons

• High demand for PlayStation gaming in Kenya
• Good profit margins
• Easy to set up and manage
• High competition
• High initial starting costs
• Dependence on electricity and internet connectivity

In conclusion, starting a PlayStation business in Kenya requires careful planning, market research, and investment in equipment. With the growing popularity of gaming in the country, a PlayStation business can be a profitable venture. Follow the tips outlined above to start a successful PlayStation business in Kenya.

Also Checkout: How to Start a Pool Table business in Kenya

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Play Station Business Plan Kenya – Download Word Document

This is a simple but detailed business plan for a Play Station business plan in Kenya. If you’ve read our post about starting up a Play Station in Kenya , this business plan will act as a guide into your finances. You are advised to make your edits and shape them into what your pocket can manage. For your review, here is the executive summary:

Executive Summary

X-Playerz is a premier PlayStation lounge offering top-of-the-line gaming experiences in Nairobi, Kenya. Our company was established to meet the growing demand for a high-quality, safe, and fun gaming environment in the city. Our unique combination of cutting-edge technology, comfortable seating and a range of games and services makes us stand out in the market.

Our products and services include the latest PlayStation games, a comfortable and safe environment, and a range of snacks and refreshments. We are committed to providing our customers with an exceptional gaming experience that they won’t find anywhere else.

Our market analysis has shown that there is a high demand for gaming lounges in Nairobi, with a growing market of young people and gamers who are looking for a safe and fun environment to play games in. We have identified our target market to be young adults between the ages of 18 and 35, with a focus on students and young professionals.

Our marketing and sales strategy is focused on creating a strong brand image and establishing a loyal customer base through social media and targeted promotions. We plan to generate revenue through sales of gaming sessions and refreshments.

Our operations plan involves establishing a well-trained and efficient team of employees to manage the lounge and provide excellent customer service. We will maintain a clean, comfortable, and safe environment for our customers, and constantly update our gaming systems and software to stay up-to-date with the latest trends in the industry.

The management and organization plan involves the establishment of a strong management team with experience in the gaming industry. We will also establish a code of conduct and safety measures to ensure the safety of our customers and employees.

The financial plan includes a breakdown of our startup costs, monthly expenses, and projected revenue for the first year of operation. We are seeking funding to cover our startup costs and initial operating expenses. In summary, X-Playerz is a premier PlayStation lounge that offers a unique gaming experience in Nairobi. We are confident that our combination of cutting-edge technology, comfortable seating and exceptional service will make us the top choice for gamers in the city. We look forward to bringing our vision to life and creating a safe, fun, and exciting gaming environment for our customers.

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• PlayStation 5
• PlayStation VR2
• PlayStation 4
• PlayStation Store
• PlayStation Plus
• Portuguese (Br)
• Spanish (LatAm)
• Spanish (EU)
• Traditional Chinese

UPDATE: All-new PlayStation Plus launches in June with 700+ games and more value than ever

PlayStation Plus and PlayStation Now come together; players can choose from three flexible options.

Update: We’re making fantastic progress with our launch efforts and I wanted to update you on the latest. We’re rolling out our new offering for PlayStation Plus a little earlier in select markets in Asia, followed by Japan. Here is a look at our updated regional rollout schedule.

• Asia markets (excluding Japan) – targeting May 23, 2022 (May 24, 2022 in local time zone)
• Japan – targeting June 1, 2022 (June 2, 2022 in local time zone)
• Americas – targeting June 13, 2022
• Europe, Australia, New Zealand – targeting June 22, 2022 (June 23, 2022 in local time zone)

Additionally, we’re also expanding our cloud streaming access to the following locations for a total of 30 markets with cloud streaming access**. The following markets will also offer the Premium tier from PlayStation Plus at launch: Bulgaria, Croatia, Czech Republic, Greece, Hungary, Malta, Poland, Republic of Cyprus, Romania, Slovakia, and Slovenia.

We’ve been working on this massive global effort to provide flexible options, quality games and greater value for our members for quite some time now – and we’re just a few weeks away from our first regional rollout. We want to thank our PlayStation community for the ongoing support, and we’ll have more to share as we get closer to launch. For more information, including pricing for your local market, please visit our website at https://www.playstation.com/en-us/ps-plus/

Since launching PlayStation Plus in 2010, SIE has been at the forefront of innovation with game subscription services. We were thrilled to be the first console membership service that included a refreshed library of games through PlayStation Plus, and also launched the first console game streaming service with PlayStation Now. 

Today, we are pleased to share with you official news about changes coming to our subscription services. This June, we’re bringing together PlayStation Plus and PlayStation Now in an all-new PlayStation Plus subscription service that provides more choice to customers across three membership tiers globally. 

Our focus is on providing high-quality, curated content with a diverse portfolio of games*. Below is an overview of the three membership tiers:

PlayStation Plus Essential

• Two monthly downloadable games
• Exclusive discounts
• Cloud storage for saved games
• Online multiplayer access
• There are no changes for existing PlayStation Plus members in this tier.

Price* for PlayStation Plus Essential remains the same as the current price for PlayStation Plus.

• $9.99 monthly / $24.99 quarterly / $59.99 yearly
• €8.99 monthly / €24.99 quarterly / €59.99 yearly
• £6.99 monthly / £19.99 quarterly / £49.99 yearly 
• ¥850 monthly / ¥2,150 quarterly / ¥5,143 yearly

PlayStation Plus Extra

• Provides all the benefits from the Essential tier
• Adds a catalog of up to 400* of the most enjoyable PS4 and PS5 games – including blockbuster hits from our PlayStation Studios catalog and third-party partners. Games in the Extra tier are downloadable for play.
• $14.99 monthly / $39.99 quarterly / $99.99 yearly
• €13.99 monthly / €39.99 quarterly / €99.99 yearly
• £10.99 monthly / £31.99 quarterly / £83.99 yearly 
• ¥1,300 monthly / ¥3,600 quarterly / ¥8,600 yearly

PlayStation Plus Premium**

• Provides all the benefits from Essential and Extra tiers
• PS3 games available via cloud streaming
• A catalog of beloved classic games available in both streaming and download options from the original PlayStation, PS2 and PSP generations 
• Offers cloud streaming access for original PlayStation, PS2, PSP and PS4 games offered in the Extra and Premium tiers in markets** where PlayStation Now is currently available. Customers can stream games using PS4 and PS5 consoles, and PC.*** 
• Time-limited game trials will also be offered in this tier, so customers can try select games before they buy.
• $17.99 monthly / $49.99 quarterly / $119.99 yearly
• €16.99 monthly / €49.99 quarterly / €119.99 yearly
• £13.49 monthly / £39.99 quarterly / £99.99 yearly 
• ¥1,550 – monthly / ¥4,300 – quarterly / ¥10,250 yearly
• PlayStation Plus Deluxe (Select Markets) For markets without cloud streaming, PlayStation Plus Deluxe will be offered at a lower price compared to Premium, and includes a catalog of beloved classic games from the original PlayStation, PS2 and PSP generations to download and play, along with time-limited game trials. Benefits from Essential and Extra tiers are also included. Local pricing will vary by market.

The new Extra and Premium tiers represent a major evolution for PlayStation Plus. With these tiers, our key focus is to ensure that the hundreds of games we offer will include the best quality content that sets us apart. At launch, we plan to include titles such as Death Stranding, God of War, Marvel’s Spider-Man, Marvel’s Spider-Man: Miles Morales, Mortal Kombat 11, and Returnal. We’re working closely with our imaginative developers from PlayStation Studios and third-party partners to include some of the best gaming experiences available with a library that will be regularly refreshed. More details to come on the games we’ll have on our new PlayStation Plus service.  

When the new PlayStation Plus service launches, PlayStation Now will transition into the new PlayStation Plus offering and will no longer be available as a standalone service. PlayStation Now customers will migrate over to PlayStation Plus Premium with no increase to their current subscription fees at launch.

As this is a massive launch effort, we’re rolling out the new PlayStation Plus offering in a phased regional approach. In the June timeframe, we’ll begin with an initial launch in several markets in Asia, followed by North America, Europe and the rest of the world where PlayStation Plus is offered. We aim to have most PlayStation Network territories live with our new PlayStation Plus game subscription service by the end of the first half of 2022. We also plan to expand our cloud streaming benefit to additional markets, and will provide more details at a later date.  

Building upon more than 25 years of expertise in gaming innovation, this change to our subscription services highlights our continued efforts to evolve our network services business to match our customer’s preferences. With the all-new PlayStation Plus, we’re focused on delivering a compelling game subscription service with curated content from our exclusive PlayStation Studios team and our third-party partners. The newly enhanced PlayStation Plus will enable our fans to discover and engage with more content than ever before, and deepen their connection with the PlayStation community through shared experiences. 

We’re providing an early look at our new PlayStation Plus subscription service today, and we’ll plan to share more information with you as we get closer to launch. Stay tuned. 

*Local pricing may vary by market. PlayStation Plus catalog titles may also vary by market and tier, and may change over time. PlayStation Plus is an ongoing subscription subject to a recurring subscription fee taken automatically until cancellation. Age restrictions apply.  Terms apply: play.st/psplus-usageterms 

**Current markets where PlayStation Now is available: US, Canada, Japan, UK, France, Germany, Belgium, Netherlands, Luxembourg, Austria, Switzerland, Ireland, Spain, Italy, Portugal, Norway, Denmark, Finland, and Sweden.

***PC streaming is not available in Japan at launch and will be supported in a future update.

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How to Start a Gaming Business in Kenya

Video games have become a great way to unwind from busy schedules in Kenya. Gaming business in Kenya is a profitable venture for the young people. Starting a video game business is a lucrative idea, especially if you can find a busy business location. Among the video game businesses you can start in Kenya are PlayStation businesses. 

Choose a Strategic Location

To start a video game business, you need a suitable business location, like a growing town. An area with a high population of young people can be ideal for setting up your video game business. It is best to look for a location where there is heavy foot traffic. Excellent locations include busy estates, around colleges and universities, and in areas with adequate security.  

Conduct a Market Survey

A market survey will help you know who your target customers are and how best to cater to their needs. Ask the larger population what kind of video games they prefer. You also need to ask other people already in the business what you should expect and how to tackle problems in the video game business. It will also help you write a video game business plan . 

Get Business Premises

Video game premises are usually busy and packed with people. As such, you will need to rent out a larger room to accommodate several television sets, benches, and chairs and leave room for a small group of people to sit and wait for their turn to play. You will need to rent out an affordable and secure place.

Decide on the Equipment to Use in Your Gaming Center

You will need gaming equipment to start a business. You will require at least one 32-inch color television. It can be new or second-hand. You will also need to purchase gaming units such as pads and consoles.

You need to know that there are two categories of gaming units: chipped and unchipped. Find out which category will be ideal for your business, and be sure to ask which one they are selling before making a purchase.

Read also: How to start a cyber business in Kenya.

Cost of Starting a PlayStation Business in Kenya

Every business requires capital to start . The capital you will need to start a video game business will depend on the type of equipment and the number of customers you intend to serve. The popular games that you might want to buy include Xboxes and Play Stations. Currently, a PlayStation 4 with a storage capacity of 500GB costs around Ksh 40,000, while a PlayStation 2 costs around Ksh 10,000.

You will also need to purchase the actual games for your gaming center. A single game can cost between Ksh 2,000 and Ksh 5,000. Alternatively, you can decide to buy used games from the Kenya Gaming Network site at a lower price.

Online stores such as Jumia Kenya and OLX also sell video games. Purchase a 32-inch T.v screen for an excellent gaming experience. That should cost you between Ksh 15,000 and Ksh 35,000. To start a medium-sized video game business that will serve five customers at the same time, you will need to invest at least Ksh 200,000. 

Acquire Business Insurance, Licenses and Permits

Business licenses and permits are essential for running a legal business. The same applies to video game businesses. You will need to apply for a single business permit from your county government offices and a music copyright license so you can play music in your gaming store. Getting business insurance is essential, as it will cover losses in the event of accidents.

Is PlayStation Business Profitable in Kenya? 

PlayStation is a profitable business. Many people, kids and adults alike, like PlayStation. If you can find a suitable business location with a youthful population, you are sure to make high profits. You can set up your PlayStation business near an institution like a university, since campus and college students like it.  

For business consultancy, strategic planning, organizational development, market research, financial management & accounting, risk management and business plan writing at an affordable fee, please reach out to us through a phone call 0728 621 138 , WhatsApp , or email: [email protected]

Market Your Business

People need to know about the existence of your business. If they do, they will keep coming back, and this way, you can make more profits. Proper marketing strategies will help you attract and retain customers. Gaming business ideas will help you market your business. 

You can market your business by distributing pamphlets and brochures, using word of mouth, and through social media . Retaining customers will depend on how well you offer services. You can also retain customers by organizing in-house tournaments, giving discounts, and even offering drinks as your customers enjoy their games.

The video gaming business is a lucrative business idea , but your success will depend on how well you manage the business and the strategies you use to market it. Talking to people who have been in the business will help you make informed decisions on various business aspects. Success is never overnight. You will need to have a passion for your business and keep improving your services based on customer feedback. 

• Business ideas for university students
• How to start a pool table business in Kenya
• How to start a massage business in Kenya
• How to start a movie shop business in Kenya

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Nintendo’s business plan has a good reason for why they won’t buy external studios

Nintendo is clear about its strategy in this changing world in which the video game industry finds itself. While PlayStation and Xbox lead the rivalry in the race to acquire development studios ( and apparently, closure controversies ), The Japanese company prefers another method to prepare for new development cycles.

Nintendo president Shuntaro Furukawa explained the growth method they have chosen internally to investors during the closing of the 2024 fiscal year. For the company, it is not enough to acquire a group of external talent, but rather they focus on hiring experienced professionals and new graduates to mentor in their methodology . This allows them to understand what Nintendo is from the beginning of their career there., instead of coming in with a methodology already specific to other teams.

Nintendo is already working on a new space to house more workers

Already in 2023, we saw that NIntendo’s growth plans included the construction of a new building in the vicinity of its current headquarters, located in the city of Kyoto. Its completion is expected in “2028 or later” to comply with the expansion plan they have outlined.

At first, they targeted a 12-story building of 400,000 square feet but eventually decided to go for “more than 13 floors” that could accommodate a greater number of employees with a permanent contract. Internal teams will grow in volume to be able to maintain more developments and deal with the increasing deadlines of the most relevant projects.

And the success of Nintendo Switch has allowed them to look at its successor with a more ambitious vision. While the hybrid arrived in 2017 as a revolution compared to the disaster that was the Wii U in sales, the next generation of Nintendo consoles will take the baton of one of the best-selling consoles in history. With 141 million units placed worldwide, it is on track to break all records during its commercial period.

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How to Start a PlayStation Business in Kenya

PlayStations business is one of the most profitable businesses in Kenya at the moment.To start the business, you need to have at least Ksh 200,000.The ideal capital being Ksh 500,000.Below we have outlined steps to follow when starting this business in Kenya.

• Have a business Plan

A business plan is vital for any business to survive. It helps in;

• Enabling the people who will fund the business like banks, to see that you are structured. When you get a loan from a bank, they need to see that you are well prepared.
• Family and Friends will not doubt you because you have a plan which is structured.
• You will know your goals and find ways to achieve them
• It also creates a marketing road map
•  It provides you with clarity in the business you want to establish

It is not compulsory to have a business plan but it is necessary. It shows how serious you are with your business.

One should have a source of capital or at least know where they will get the funding. A play station business requires Kshs 600, 000 to start. You can later decide if you will add a movie shop to the business or not.

Your location will determine if you will have clients or not. The place you pick is very important. It should be known and easy to locate in case someone wants to visit the lounge. You can choose to set it up near residential areas, campuses, high schools or even a general place in town.

Nairobi,Nakuru ,Kisumu,Mombasa and Eldoret are among the best places to start the business.

One needs a license in order to operate a business in this country. A work permit is important. You will need:

• A single business permit
• Kenya Films Classification Board (KFCB) for the movie shop
•  Music Copyright Society of Kenya – ensures that you can play music in your business lounge.

All these licenses require Ksh 30,000 to Ksh 70,000 depending on location.

With this economy, some people will want to break in and steal your equipment. Having good security would go a long way. CCTV cameras can also be put in place in case you want to monitor from your phone every now and then. Installing a security alarm can also help. Immediately it goes off, the thief can be caught. It will also keep thieves away.

You should have a unique style of marketing your gaming lounge. You should include banners, posters, social media posts and even holding free tournaments. These will pull clients to your gaming lounge. The word will spread fast and soon you will have people streaming in.

• Success factors for a play station business

In order to get more customers, the lounge must be appealing and up to date with the latest games and equipment.

• Have a variety of games the gamers can choose from.
• Ensure the services are regular and consistent. Secure the area.
• Have a good rapport with customers
• Know your target market and how to attract them
• Choose between offering hourly or per game services.
• Returns on Investment

The income you get depends largely on the consistency of your clients and how many new people are attracted to the place. Most gaming places open around 10. 00a.m and close at around 9.00 pm. The business operates for approximately 11 hours. In case the place is idle, then the business might run for 6 to 7 hours.

• Per- game service returns

 The average gaming time (this is 6 minutes) together with an average customer changing time of 4 minutes will give you 6 games played per hour. The average cost per game session is KES30.00.

If the gaming lounge has 4 screens, that will make up to Ksh 720. When the whole amount is summed up per day, you would have made up to Kshs5, 040. This is if it operates for 7 hours.

The total amount per month will be Kshs 120, 960, with 24 operational days.

• Per- hour gaming service returns

If you choose to charge per hour, then the cost would be about Kshs200. If we follow the same procedure that is above, the returns will be:

Price per hour: Kshs 150

Active hours: 7Hrs

Total per day: Kshs4, 200

Per month: Kshs 100, 800

How much profit can one get from a gaming lounge?

After paying all the monthly expenses, that is the Wi-Fi, rent, electricity, water, employees which would approximate to Kshs58, 200

The gross income would be Kshs 130, 000. Subtracting total expenses will give you a monthly income of 72, 000. One can easily get back their capital investment after six to ten months.

Below is the summary of the amount to use in each item:

1. Rent and deposit- 30k

2. 3 ps 5 consoles- 240k

3. CCTV + wifi- 27k

4. 3 55 inch tvs- 150k

5. Business Permit- 10k

6. KFCB License- 2k

7. 3 “sofa seats”- 12k

8. 3 metallic wall mount frames- 9k

9. Wiring/ extensions- 5k

10. 4 plastic seats- 2k

11. Woofer- 5k

12. Padlocks, mop, bucket etc- 3k

13. Miscellaneous- 5k

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