online course for presentation skills

TED’s Official Public Speaking Course

Master a variety of communication skills with TED’s official public speaking course, now available on YouTube Courses. This course will teach you how to identify, develop and share your best ideas with the world.

YouTube Courses are currently only available in the United States, but YouTube is working on expanding into other regions in 2023.

The proceeds from this course support TED-Ed's nonprofit mission of creating and distributing free, high-quality animations.

Master the art of public speaking

• Craft them into compelling narratives.
• Present so that people want to listen.

Become a better communicator

• Establish a connection with your listeners.
• Give more persuasive presentations.
• Explain complex ideas.

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

What's your goal today?

1. hire us to train you or your team.

We've helped individuals & teams raise millions, convince CEO's to spend billions, and inpire thousands to act. To discover how we can help you create killer presentations for high-stakes meetings:

• Read our case studies and customer testimonials
• Learn about us, our unique values, beliefs and quirks
• Claim your FREE trial of our flagship course 'Decks for Decsion Makers'

2. Learn how to create a killer presentation

Download a free copy of our Accelerator Kit. All the resources we have ever made (for FREE) including our Advanced Guide to Business Presentaitons eBook and our PowerPoint Template (with over 1,000 professionally designed slides). You’ll also be subscribed to our email newsletter and notified whenever we publish new articles or have something interesting to share.

Browse our articles, containing an amazing number of useful insights, techniques and tools. The content in these articles forms the beadrock of our methodology and course.

• Advanced Guide to McKinsey Presentations

Pitch Decks & Funding Proposals

• Complete Guide to Busienss Charts
• The Best Presentation Tools
• Conquering Public Speaking Anxiety

3. Contact Us

We help businesses worldwide. So contact us. .

SlideHeroes is the web's premium online presentation training program.

Learn the  presentation skills  you need to convince the c-suite and to close the toughest deals., access online training, tools and coaching to help you blow the minds of the toughest audience. get started 100% free., expert training for high-stakes meetings that goes beyond public speaking, leveraging logical structure, story, data visualization, and the fundamentals of design., get started.

Trusted by employees of some of the world's best companies

Who we help

Individuals.

We teach professionals how to create presentations that inspire action, win at work, and advance careers.

• Instant access, available 24/7 for maximum convenience.
• Proven presentation methodology used by McKinsey, Google and top investment banks.
• Certification to share on LinkedIn.

We help teams strategically communicate with and influence the C-Suite, senior executives, and the toughest of customers.

• Online learning model takes 40-50% less employee time to learn concepts.
• Proven presentation methodology ensures consistency across team.
• Optional small group, live coaching to receive feedback on real world work.

How we are different

Virtual masterclass.

A proven development methodology focused on structure, story, substance, style and self-confidence.

Instant Access

Online video lessons available 24/7 for maximum convenience. Self-paced lessons provide complete flexibility.

Certification

Earn presentation excellence Certification. Share achievements on LinkedIn.

30-Day Money-Back Guarantee

Cancel anytime in your first 30 days and receive a full refund.

Bootcamps (Teams only)

Week-long intensive training program. Blended combination of on-demand Masterclass video lessons and live, group webinars.

Integrations (Teams only)

We will work with you to integrate SlideHeroes into your existing corporate learning environment.

This is one of the best online training programs available. 

In a very short time it improved my storytelling skills and presentation abilities. The material was broken down just right, so that I could learn and take action piece-by-piece. 

Over a year later I’m about to study the material again and I’m looking forward to it. 

While content is king, the production value in the training is amazing. It’s very enjoyable to watch.

Nathan Slaughter Goldman Sachs

Don't take our word for it

We have helped accelerate the careers of hundreds of professionals. See what some of our customers from across the globe have to say.

Incredible value for the content and the expertise that presents it. It’s content and development I consistently go back to before I create important presentations.

Very structured course with strong recommendations and exercises for each subject addressed. It is easy and pleasant to follow. I also would like to point out the support, it was very quick and effective to help me anytime I needed. Every dollar was well spent!

SlideHeroes is a great idea, I joined consulting to learn this skill set! The course is very helpful, with lots of supporting links to further reading, and a great option to complete the lessons while working on a real-life presentation project.

Learn more. Progress faster.

Advanced guide to mckinsey-style business presentations.

The ultimate guide to writiing clear, concise, and convincing business presentations. Our 10,000 word manifesto.

The consensus view from the world's leading venture capitalists on what you need in your funding pitch.

Presentation Teardown: BCG Presentation Review

A 'teardown' of a presentation from Bonston Consulting Group, exploring what it does well and areas where there is room for improvement.

Best Presentation Skills Training

The ability to present your ideas confidently and persuasively is the single greatest skill you can learn to succeed in a globally competitive world. Here are the best Presentation Skills Training courses to you to help you achieve this.

What Makes an Effective Presentation?

Futurelearn.

On this course, you will have the opportunity to discuss the features of an effective presentation and investigate how to design and develop your own presentation. You will explore effective presentation techniques to help you evaluate and improve your presentation skills.

Course link:  Learn more

Auther: Andrew Preshous

Presenting on Video (with Online Practice)

Virtualspeech.

Learn how to deliver successful video-based presentations on Zoom, Webex and more. Then you have the unique opportunity to practice, improve and build your confidence in our virtual presentation simulator.

Auther: Dom Barnard

High Impact Presentation

Dale carnegie.

Effective communication is critical in any role. Whether you are persuading colleagues, selling to a client, or energizing a team, the power of your presentation makes the difference between success and failure. This course teaches how to properly execute your presentation and stand out from the crowd.

Auther: Multiple

Seth Godin on Presenting to Persuade

Instead of focusing on the craft of making slides, Seth Godin takes you on a journey to understand what your presentation is actually for. He'll help you see that a presentation is a unique and powerful opportunity, a chance to be heard, a moment where you have the leverage to make something happen.

Auther: Seth Godin

Presenting Made Brilliant

Rada business.

This online course is an intensive, practical course that takes the focus away from what you present and instead focuses on how you present. You are taught how to build a confident and credible presence in highly pressured environments, how to open and close presentations convincingly, and more.

Auther: Jem Stein

Professional Business Presentations

This course discusses how to effectively create presentations with quality formatting, the proper design elements and organization. The learner will identify the proper presentation format and software for their audience.

Auther: Debora Sepich

The Art of Effective Presentations

Pluralsight.

Tell a story, engage the audience, leave them inspired. This course provides a roadmap for delivering effective presentations and motivating an audience through forming your message, designing visuals and demos, preparing for the unexpected, and effective delivery strategies.

Auther: John Papa

Presenting with Confidence

Learn how to present confidently to hook your audiences, stakeholders, and colleagues, keep them engaged and leave a lasting impression. Make an impact whether online or in-person.

Auther: Gagan Singh

Design Better Presentations

Creativelive.

This class will teach you basic design principles you can apply to your presentation decks. You’ll learn how to work with type, color and image and lay out information with confidence. You’ll also Identify what type of presenter you are and design your presentation to support this.

Auther: Lara McCormick

Establishing Credibility as a Speaker

Linkedin learning.

Audiences will assess the credibility of presenters before they even begin speaking. In this course, Laura Bergells shares techniques that help speakers develop personal credibility. She shows you how to earn the attention and interest of your audience right away by using key nonverbal and emotional skills.

Auther: Laura Bergells

HARVARD UNIVERSITY

Through stories, videos and case examples, this program offers an actionable, step-by-step method anyone can adopt to create and deliver inspiring in person or virtual presentations that are engaging, persuasive and memorable.

Auther: Carmine Gallo

Mastering Presentation Design

Taking the time to customize decks to match an audience's style or to fit the mood of the project will set the best possible stage for your ideas or offer. You’ll learn step-by-step how to research visual styles, source free high-quality images and fonts, create strong layouts, customize slides to sell your ideas or project, and lots more.

Auther: Lara Evens

Data Analysis and Presentation Skills: the PwC Approach

Explore how a combination of better understanding, filtering, and application of data can help you solve problems faster - leading to smarter and more effective decision-making. You'll learn how to present data to others in a way that gets them engaged in your story and motivated to act.

Auther: Alex Mannella

Communication Skills and Teamwork

Effective writing and presentation skills are essential for career success. Learn how to create and deliver high-impact communications, improve your soft skills, and effectively lead and collaborate on teams.

Auther: Jim Pautz

Designing a Presentation

In this course, designer Tony Harmer takes you through the essentials of presentation design to give you the tools you'll find most useful in thinking about, designing, and building successful presentations. Tony covers a variety of key topics, including mood boards, layout, color considerations, type, graphics and images, charts, transitions, and animations.

Auther: Tony Harmer

High-Impact Presentations (with Online Practice)

High-stakes presentations require more than just basic presentation skills. They require professional-level delivery techniques and the confidence to deliver at the highest level in any business setting. This course teaches you how to execute important presentations, which you can then practice in interactive exercises.

Auther: Julian Mayhew

Become a confident public speaker and deliver engaging presentations. Learn tools to overcome self-doubt so you can build your confidence, strategies to create your content, performance techniques to help you stay grounded and calm, and more.

Auther: Cherokee Lebon

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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Impactful Presentations

Why do presentations often fail to have the impact we desire? One reason is that information alone will never move people. In this course, you’ll go beyond presenting just the facts and figures to craft compelling presentations that will motivate others, inspire action, and enable buy-in. By surfacing what matters to your audience, you’ll learn to create presentations that are both meaningful and memorable. Gain the confidence and skills it takes to shift the way people think, feel, and behave.

Note: While this course is not focused on the visual design of presentations, it does cover a few quick tips to get you started.

Course Outcomes

• Deliver presentations that spark a shift in beliefs, behaviors, and mindsets.
• Sequence and convey your information in a way that will create a meaningful journey for your audience.
• Open hearts and minds by developing a trusted relationship with your audience.
• Apply techniques to help people pay attention and remember the information you share.
• Practice with unique presentation methods in order to create an engaging experience for your audience.

Part of Certificate Programs

• Communicating for Impact Certificate
• Collaborative Leadership Certificate

Skills You’ll Gain

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Go Deeper with Certificate Programs

Impactful Presentations is part of two certificate programs:

What You'll Learn

Week 1: introduction - move your audience, 2 video lessons.

• Messages That Spark Change—It’s not what you say, but how you say it
• Mentor Moment—Try something new

1 Assignment

Choose Your Presentation—Choose the 10-15 minute presentation you’ll be workshopping throughout the course. Use an existing presentation or choose from one of our sample presentation prompts. Identify your audience, your starting assumptions for what you must do or include in this presentation, and the skills you most want to grow.

Note: For course assignments, you’ll need access to either Google Slides or Microsoft PowerPoint. There will be multiple opportunities to get feedback on your drafts along the way, though you are not required to give your presentation live to the class.

Week 2: Plan the Journey

4 video lessons.

• What’s the Point?—Identify the goal of your presentation
• It’s Not About You—Empathize with your audience
• Shape Your Story—Build emotional appeal and interest
• Mentor Moment—Start with emotion

Crafting Story Arcs—Identify the beats, or key moments, of your presentation. Build four potential sequences to determine the strongest organization of your content. Use your learnings from this exercise to iterate your Big Idea and the shift you want the audience to make.

Week 3: Become the Guide

3 video lessons.

• Create a Connection—Bridge the divide between you and the audience
• Establish Your Credibility—Inspire trust and belief
• Keep It Human—Present as your authentic self

Design for Connection, Credibility, and Authenticity—Select different methods for building a connection, establishing credibility, and presenting authentically, and brainstorm how you might bring them to life. Think through the details of implementing these methods by experimenting.

Week 4: Make it Memorable

• Best Intentions; Bad Presentations—Avoid common presentation mistakes
• Make Patterns—Encourage understanding and retention
• Break Patterns—Shake things up to capture their attention
• Mentor Moment—Find the medium that fits your message

2 Assignments

Create Pattern Breaks—Brainstorm ways to break patterns using physical space, the senses, and audience interactivity. Build experiments to further explore your ideas.

Build a Storyboard—Use the feedback and insights from the first three assignments to create a storyboard for your presentation. Identify opportunities to engage, or re-engage, the audience, and consider the holistic journey through your content. Start a visual mood board to guide design decisions.

Week 5: Conclusion - Look Ahead

• Bringing It All Together—A Presentation Case Study
• Mentor Moment—Encouragement to explore
• The End Is The Beginning—Evolve your story and yourself

Presentation Finale—Design a meaningful ending and evolve the structure and flow of your presentation using insights from the feedback you’ve received. Craft a full second draft, diving more deeply into visual decisions and scripting key moments. Reflect on your experience over these five weeks to understand the skills and techniques you’ve gained and areas to continue growing.

Meet Your Instructors

Former Director of Health & Well-Being at IDEO

Ann is a design researcher with roots in anthropology and journalism. Prior to IDEO, she made documentaries for public television. Filmmaking taught her how to visually tell stories as well as how to find, edit, and shape them. At IDEO, she does the same thing, taking the raw materials—interviews, data, observations—and crafting them into stories that inspire.

Ann is a design researcher with roots in anthropology and journalism. Her portfolio spans the design of HIV prevention products, digital tools to help kids build emotional strength, and the re-design of the US digital immigration experience. Prior to IDEO, she worked for over a decade as a filmmaker and journalist; her latest documentary, “Lovesick,” is about matchmaking for HIV+ singles in India. Filmmaking taught her how to visually tell stories as well as how to find, edit, and shape them. At IDEO, she does the same thing, taking the raw materials—interviews, data, observations—and crafting them into stories that inspire.

From 2016 to 2017, she served as the Chief Design Officer for U.S. Surgeon General Vivek Murthy. Ann holds a joint degree in Anthropology and the Study of Religion from Harvard College. She’s a board member of Noora Health and the Karen Schmeer Film Editing Fellowship, and a past fellow of the Sundance Institute. Ann is an avid traveler, with the Okavango Delta and Tibet among her favorite spots, and an obsessive photographer.

Alex Gallafent

Senior design director at ideo.

Alex is a designer, theater artist, and journalist. Throughout his career, Alex has been figuring out the things audiences need and how best to bring them to life. He’s presented stories on theater stages in London and New York, in broadcast journalism for the BBC, and across the world with IDEO.

Alex currently leads the New York wing of IDEO’s Design for Food studio. He’s worked with major clients in hospitality, media, government, financial services, and beyond. He’s also taught design thinking, storytelling, and research at New York University, The School of Visual Arts, and The New School. A former correspondent for US public radio and the BBC World Service, he’s a past Fellow at the International Reporting Project at Johns Hopkins. Alex studied philosophy at Oxford University and trained in classical acting at LAMDA. He’s performed Shakespeare in Tokyo and written music for plays in London’s West End. In New York, Alex performs improv, plays drums for the city's only improvised rock'n'roll storytelling band, and hosts as many dinner parties as possible.

Frequently Asked Questions

How do ideo u cohort courses work does my time zone matter.

We offer three types of courses: self-paced courses, cohort courses, and certificate programs. Cohort courses run on a set calendar, with fixed start and end dates. Course learning is self-paced within those dates and requires approximately 4-5 hours per week over 5 weeks. Courses consist of videos, activities, assignments, access to course teaching teams, and feedback from a global community of learners. There are also optional 1-hour video Community Conversations, held weekly by the teaching team. 

All of our cohort courses are fully online, so you can take them from any time zone, anywhere in the world. With our cohort course experience , while you'll be learning alongside other learners, you'll still have the flexibility to work at the pace that fits your own schedule. There aren’t mandatory live components, so you don't have to worry about having to log in at a specific time. At the same time, you'll have access to a teaching team, which is composed of experts in the field who are there to provide you feedback, and there are also plenty of options to connect with your fellow learners.

What is the role of the instructor and teaching team? Will learners be able to get feedback?

Course instructors have a strong presence in the courses through the course videos, but they're not actively providing feedback or holding direct conversations with our learners. We have a teaching team to ensure that you have the feedback, guidance, and support you need to learn successfully in your course. Our teaching team members are design practitioners that have experience applying course methods and mindsets in a wide variety of contexts around the world.

Our teaching team consists of teaching leads and teaching assistants, who are experts in their fields. Many of them have been with IDEO U for many years, and we have selected those who have direct experience with applying the course methods and mindsets in all sorts of contexts around the world. They all go through multiple training sessions by our instructional designers on not only on the subject matter, but also on how to create safe and collaborative learning experiences and environments.

What are Community Conversations, and how are they related to the course material?

Community Conversations are one-hour live video conversations hosted by the teaching team on Zoom. These happen once per week, with each one having two to three time options to accommodate different time zones. Each week focuses on the lesson that you’ve just gone through, so the output and the content depend on the specific lessons. You'll have the opportunity if you work together with your peers on the tools and mindsets from the course, reflect on what you’ve learned, and also address any challenges that you might be going through.

What will I have access to during and after my course?

All course materials, including videos, activities, and assignments will be available while you are enrolled in a course. During the 5 weeks of the course, you will have full access to our learning platform and can refer back to it any time. You will only have access to the course materials while you are enrolled. 

Assignments must be submitted during the 5-week course duration in order for you to receive a certificate of completion.

Can I take the course with my team?

Absolutely! We have had many teams go through our courses together. For those taking our courses as a team, we provide a number of additional benefits:

1. A Team Learning Guide, developed to provide your team with resources to facilitate offline discussions that complement the in-course experience.

2. A Manage Learners function, which provides visibility into your team's progress within the course.

3. The ability to create a private Learning Circle, which is a closed space for discussion on the learning platform specifically for your team.

For more information, visit our Team Learning page.

Do you offer discounts?

We offer a discount when you enroll in multiple courses at the same time through some of our certificate programs, including Foundations in Design Thinking , Business Innovation , Human-Centered Strategy , and Communicating for Impact . 

You can also enter your email address at the bottom of this page in order to receive updates on future offers or possible discounts. 

Will I get a certificate after completing a course?

After completing a cohort course, you will be able to add it to your “licenses and certifications” on LinkedIn.

We also have certificate programs that consist of multiple courses. After completing a certificate, you will receive a certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and sharing on LinkedIn.

How do I purchase a cohort course?

You can purchase a course on our website using a credit card, PayPal, or Shop Pay. For US customers, we also offer installment plans at checkout if you use the Shop Pay method of payment.

We typically are not able to accommodate bank transfer or invoicing. However, if your order includes 10 seats or more, please contact [email protected] and our team will be happy to review your request. 

Collaborate with a Global Community

Work with expert coaches.

Our teaching team has extensive applied industry knowledge. They'll help deepen your understanding and application of the course content by facilitating written discussions, live video moments, and assignment feedback.

Expand Your Network

Join virtual live discussion groups for deeper conversation, reflection, and connection led by teaching team members and available multiple times a week across time zones.

Receive Feedback

Gain tips, techniques, and a downloadable feedback guide; and share and receive feedback on assignments from peers.

What Others Are Saying

“I've been delivering presentations my whole career, this course is game-changing for everything I knew. This course made me realize there are more creative ways to deliver a message.”

“I had an aha moment when I realized that you need to focus on the shift you want your audience to make versus the content you want to say.”

“Wonderful course on key elements that anyone should use to have a more memorable presentation prepared!”

“Having spent my career presenting to varied audiences, there is no doubt that most presentations are too data-heavy and the audience is lost early on. There is no one better than IDEO colleagues Ann and Alex to provide novel and impactful skills to those who present for a living….or for anyone who just wants to get better at presentation. Not only will you learn great new skills, but you will have fun doing so!”

Learners Also Purchased

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Leading for Creativity

Cultivating Creative Collaboration

Enroll As a Team

The practice and application of design thinking, innovation, and creativity is highly collaborative and team based—which is why we believe that learning is better together. Take a course as a team and develop new skills and mindsets, have deeper discussion during course kickoff and debrief sessions, and build a shared understanding.

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Harvard ManageMentor: Presentation Skills

By: Harvard Business Publishing

In this course, students will learn how to analyze an audience and their setting (whether in-person or remote) to more effectively prepare for and deliver a presentation. They will discover how to…

• Length: 2 hours, 44 minutes
• Publication Date: Aug 27, 2019
• Discipline: General Management
• Product #: 7178-HTM-ENG

What's included:

• Facilitator Guide
• Supplements

$10.00 per student

degree granting course

$25.00 per student

non-degree granting course

Get access to this material, plus much more with a free Educator Account:

• Access to world-famous HBS cases
• Up to 60% off materials for your students
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• Tips and reviews from other Educators

Already registered? Sign in

• Student Registration
• Non-Academic Registration
• Included Materials

Harvard ManageMentor helps students develop the skills they need to thrive in the workforce. These online courses combine the latest in business thinking from management experts with interactive assignments to empower students with the skills employers seek.

In this course, students will learn how to analyze an audience and their setting (whether in-person or remote) to more effectively prepare for and deliver a presentation. They will discover how to gather and use facts, evidence, stories, and media (including visual aids) to support their main messages. As well as explore tactics for rehearsing and managing challenges that can arise while presenting, whether it's "stage fright" or provocative, tough questions from the audience. They will have the opportunity to learn strategies and best practices from business leaders, authors, and coaches like Brad Holst, Nancy Duarte, Eddie Yoon, Nick Morgan, Liz Keever, and Amy Cuddy.

Students have the option to view the content in English, Spanish, French, Portuguese, and Chinese. This online course has been designed and developed with the intention of complying with WCAG 2.0 AA standards. Explore all Harvard ManageMentor courses at https://hbsp.harvard.edu/harvard-manage-mentor/

Learning Objectives

Clarify your objective, identify your audience, and consider the setting for your presentation

Identify the single key point of your presentation

Construct a presentation that hooks your audience and communicates your message

Use visuals and other media in a presentation to support and enhance your words

Create an engaging remote presentation

Practice, refine, and prepare effectively for your presentation

Keep your audience engaged during a presentation

Objectively evaluate the style and substance of your presentation

Aug 27, 2019 (Revised: Nov 4, 2014)

Discipline:

General Management

Harvard Business Publishing

7178-HTM-ENG

2 hours, 44 minutes

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About The Virtual Classroom How does web-based training work?

The Full List See all virtual classroom courses.

Start a Conversation Contact us to connect.

Online instructor-led presentation delivery skills training, platform power: delivering dynamic presentations onstage and online, available formats: virtual classroom course, course outcome.

This web-based presentation delivery course will:

• Offer best practices for presenting in person and virtually.
• Discuss audience engagement techniques.
• Suggest methods for connecting an audience with content.
• Provide suggestions to overcome common challenges presenters face.

Course Overview

Whether making a presentation in person or virtually, a strong presenter knows the importance of preparing to speak, hooking an audience early, and keeping them engaged and focused throughout a paper, lecture, or discussion. This virtual presentation skills course addresses the skills presenters need to communicate clearly and appear confident and in control on stage.

The program begins with best practices for preparing to present and questions presenters should consider as part of the planning process.

After that introductory discussion, we’ll look at methods for creating strong conclusions, introductions, and transitions.

Next, we’ll discuss strategies for appearing comfortable at a podium or on camera, even if stepping in front of a crowd is not something that comes naturally.

Following that module, we’ll review best practices for connecting an audience with content: focusing language, narrative tracks, stories, and analogies.

Finally, we will troubleshoot a range of possible problems: audience challenges, technical problems, time management issues, and other issues that can derail an otherwise solid presentation.

Program Objectives

At this program’s conclusion, participants should be able to:

• Prepare for an in-person or virtual presentation.
• Determine the desired interaction level prior to a presentation.
• Communicate those expectations.
• Create functional speaker notes.
• Develop a strong conclusion, introduction, and transitions.
• Practice strategies for reducing nervousness and self-consciousness.
• Leverage a narrative track and focusing language.
• Identify statistics, stories, analogies, and examples to support a presentation’s message.
• Troubleshoot common problems.

Program Modules

• Preparing to Present: Questions to Ask and Answer
• Creating the Map: Strong Conclusions, Introductions, and Transitions
• Looking Comfortable: Tactics for Appearing Confident and in Control
• Engaging an Audience: Tips and Tools for Maintaining Focus
• Anticipating Problems: Troubleshooting Before Trouble Happens

By the end of this training course, participants should be able to apply a range of tips, tricks, and ideas to the presentation planning and delivery process.

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“Yesterday’s workshop was both thoroughly enjoyable and tremendously beneficial. From all accounts, it was a productive, engaging, and substantive experience from which participants were able to glean significant professional insights and lessons for best practices in their field.”

“This course provided everything you would need to hold a successful chat.”

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5 Best Online Course Platforms for 2024

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• Coursera: Coursera
• freeCodeCamp: freeCodeCamp
• Udacity: Udacity
• W3Schools: W3Schools

Online courses can be stepping stones to successful tech careers. Many let learners set their own hours, opening up opportunities for people who are working full time at the same time as they seek to gain more skills or a new certification.

When looking for the best online course platforms for people seeking tech or business skills, we assessed platforms based on the following:

• Criteria : Popularity, positive reviews and word-of-mouth.
• Practicality : May include a certification or specific tech skills, which can be included on a resume.
• Versatility : Offers courses for a variety of skill levels.
• Instructors : Who is teaching them? Is that person associated with a well-regarded university, corporation or organization? What has that person contributed to the field?
• Trustworthiness : Do users report problems with payment or false advertising?

SEE: Amazon offers AI and machine learning courses as part of its “AI Ready” initiative. (TechRepublic)

Coursera is usually on lists of the best online course platforms for good reason: it offers a wide variety of courses for people at various stages of their careers and on many different subject areas of interest. Coursera partners with leading universities and corporations, and the courses are often taught by industry professionals and well-regarded academics. Coursera offers a wide variety of technology-focused courses, including on data analysis, IT and generative AI.

Some Coursera courses can be completed within the 7-day free trial. After that time period, individual Coursera courses cost between $49 and $79, depending on the course, billed monthly. A Coursera Plus subscription provides access to all courses, specializations and certificates on the site and costs $59 per month. The annual plan, Coursera Plus Annual, provides the same access for $399 per year. Businesses, universities and governments can inquire about relevant plans.

• Wide variety of courses.
• Content translated into multiple languages depending on the individual course.
• Career certificates for some courses.
• Job search guides for some courses.
• Self-paced or supervised courses.
• Degree programs from participating colleges and universities.
• Some users report problems with being over-charged or incorrectly charged for a subscription.
• Does not specialize in one field.

While some of the classes edX hosts, like Harvard’s well-known Introduction to Computer Science, are available for free elsewhere , the edX platform provides certifications and an extensive catalog of courses across industries affiliated with universities. edX’s tech-focused courses include artificial intelligence programming and business strategy related to AI, cybersecurity, cloud computing and more.

Many courses provided through edX are free but require payment for a certification, which can cost $50 – $300 ; prices for more advanced courses may be higher. Verizon provides one year of free access, which learners can register for with or without a Verizon account. Businesses can contact edX for information about a corporate account .

• Boot camps.
• Degree programs.
• Resume writing help.
• Some affiliated colleges are moving away from edX and shifting online classes to their own websites.
• Some users report hidden fees .

freeCodeCamp

freeCodeCamp provides tutorials and courses on thousands of topics and a proprietary certification program. Beginners just learning to write code will find a wide array of tips for learning programming languages as well as more advanced instructions for applying that knowledge. freeCodeCamp’s text and video tutorials are relatively easy to access and use, even for people with little tech background. Their more advanced tech certifications include Data Analysis With Python, Information Security, Back End Development and APIs and more.

freeCodeCamp is a nonprofit and funds itself through donations. All of its offerings are free.

• All courses are free.
• Certification programs, which require five projects and associated exams to complete.
• English for Developers certification (for developers for whom English is a second language).
• Interview and job search resources.
• freeCodeCamp is a relatively small platform. This may be preferable to some learners or be underwhelming.

Udacity sets itself apart with its nanodegree programs, which are months-long courses that mimic traditional college degrees and may result in certificates of achievement. Udacity is known for its relatively rigorous courses and hands-on components. Tech topics available as courses from Udacity include data science, programming, development, autonomous systems, product management, artificial intelligence and more.

Accessing any content on Udacity requires a subscription. A subscription costs $249 per month, or $846 for four months. A team plan for companies with 50 to 1,000 employees costs $249 per user per month. Enterprises and governments can inquire for pricing information.

• Courses in tech including AI, project management, executive leadership and more.
• Guided student projects.
• Hands-on assignments.
• Relatively expensive.
• Some reviews say the teacher-to-student ratio and quality of teachers has declined in recent years.

W3Schools provides straightforward, beginner-friendly classes focused entirely on programming, data analytics and website building. In addition, W3Schools provides services such as reference pages and website hosting, which may be useful if a learner wants to demonstrate their skills on their own website.

Pricing for W3Schools depends on the class, certification or service being used; many of the tutorials are free. An ad-free subscription costs $14.99 per month. Pricing for certification exams vary .

• Text tutorials.
• Hands-on exercises.
• Catalog of certification exams.
• Optional gamified “MyLearning” points system.
• Goal-setting tool.
• Website creation.
• HTML color code generator.
• May not be relevant to an audience already familiar with programming and the basics of data analytics or web design.
• Tutorials may be sparse and not add a lot of context about what each programming language is used for.

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Online marketing for beginners: 10 paid and free courses to start with

In today’s digital marketplace, personalization is king. Hubspot’s The State of Marketing 2024 report underscores this, revealing that 75% of marketers credit personalized experiences with boosting sales and customer loyalty. This strategic focus is reshaping companies’ online narratives, directly influencing a return on investment (ROI) and growth trajectories.

The digital realm demands a deep understanding of consumer behavior, market trends, and keeping up with technological trends and advancements. For those carving out a career in digital or online marketing, you’re in an era where science meets creativity. 

UNC Kenan-Flagler’s top-ranked online MBA

Dr. Jonah Berger, a Wharton School professor at the University of Pennsylvania and bestselling author of books like Magic Words and The Catalyst , views the right digital marketing course as a critical piece in the puzzle of success.

“If you already have your product, a class can teach you how to get it to the right customers,” he asserts. Berger emphasizes the versatility of digital marketing education, noting that it can guide entrepreneurs in everything from product design to startup selection.

He advises prospective students to first identify their needs and desired outcomes before choosing a course. “The more that courses help you address a particular tactical need you have, the better off you’re going to be,” he explains. He encourages focusing on “modern marketing” trends such as customer centricity, highlighting the shift towards prioritizing the customer’s perspective over the product or service.

For Berger, truly successful digital marketing lies in “the marriage of data science and behavioral science.” He stresses the importance of understanding customer decision-making while leveraging data for deeper insights. This approach is paramount in a landscape dominated by search engines, social media, and omni-channel marketing strategies.

For those interested in working in the online marketing industry, taking a course can be an effective way to build a solid foundation. Fortune compiled a list of both free and paid online marketing courses you can take on your home computer to help you add the skill to your digital toolbox. 

5 free online marketing courses

Enrolling in a free course can give you the necessary skills to get started without breaking the bank. These five free online courses teach digital marketing at an introductory level. Each varies on program length but offers generalized coursework. The list is in alphabetical order.

1. CareerFoundry: Digital Marketing Program

This one is for people who don’t have a lot of time but still want to dip their toes in the digital marketing waters. To figure out if digital marketing is right for you, CareerFoundry can send you a free five-day short course to your email inbox. Each lesson takes around 15 minutes, offering barebones instruction to the world of digital marketing and making a career change. It’s worth noting that the content you receive is the beginning lessons of a much more robust, four to seven-month long, $6,900 immersive, should you want to opt for the paid version. 

2. Google: Fundamentals of Digital Marketing

This 40-hour course, offered by one of the most popular search engine companies, teaches digital marketing at an entry-level . The 24-module class, accredited by the Interactive Advertising Bureau Europe and The Open University, contains hands-on exercises.

Tutorials include topics like making it easy to find a business on the internet and reaching customers through email and video. After passing each tutorial, the course offers one final assessment, and after taking and passing that, you will receive a sharable award to add to your LinkedIn profile.

3. Meta: Blueprint

Facebook’s parent company, Meta, offers 36 free courses in its Blueprint program . The program aims to give learners fast, self-guided digital marketing walkthroughs and training on sites like Facebook, Messenger, Instagram, and WhatsApp. Topics range from bringing your business online and establishing marketing goals to attracting an audience and making creative Instagram Stories. 

4. Simplilearn: Digital Marketing Strategy

This free course by Simplilearn consists of seven main modules, each containing a self-paced string of video lessons. It aims to provide learners with an introduction to the digital marketing landscape. 

In two hours, you will learn about customer segmentation and persona, plus you’ll learn how to conduct market research and create a marketing calendar. After each chapter, there is a knowledge check, and after completing the class, you will receive a certificate of completion. According to the site, more than 25,000 people have enrolled in this course.

5. Udemy: Marketing on Instagram 

This introductory course from Three Sixty Academy , offered on the Udemy platform, teaches learners the fundamentals of Instagram marketing and how to increase your follower base and maximize ROI. The course consists of nine tutorials over the course of 40 minutes. According to the site, more than 30,000 students have enrolled in this course. 

5 paid online marketing courses

Taking paid courses can be an effective way to learn marketing concepts and practical applications. By paying for a course, you can access comprehensive content and detailed explanations in a structured learning environment. This can help you gain a deeper understanding of the subject matter and improve your skills. Courses are listed in alphabetical order.

1. Coursera: Introduction to Digital Marketing

Coursera has a beginner-level course that lasts for around nine hours and is taught by Steve Fritzenkotter, a continuing education instructor from the University of California, Irvine. The course covers everything from search engine marketing and two-way communication with customers to storytelling and reputation management. 

According to the site, it’s free to start, but after a seven-day trial period, you’ll be required to pay $49 monthly. The subscription gives you access to all of the lectures, assignments, knowledge checks, discussion forums, and even a certification of completion. Lastly, the course has more than 10,500 enrollees. 

2. eCornell: Assessing Opportunities in Paid Digital Media

eCornell’s online paid media course covers the basics of search engine marketing, email marketing, and video marketing through a paid lens. The course tackles topics like social media and mobile ads and will guide you through the process of drafting a paid media marketing plan. 

This two-week, fully online, instructor-led course is targeted towards marketing managers who want to understand the role digital marketing plays in an organization. The course is priced at $1,199 and is part of eCornell’s Digital Marketing program, which is priced at $3,699 and includes four courses. After completing the entire program, you will have earned a certificate.

3. Harvard Business School: Digital Marketing Strategy

Harvard Business School Online’s digital marketing course is seven weeks long, self-paced, and contains six modules. The key concepts taught are the evolution of marketing, different approaches to budget allocation, and customer engagement techniques like storytelling and personalization. 

The featured exercises include building a practice budget, calculating a customer’s lifetime value, and advising a real-life company on its marketing plan. The course costs $1,750, and the application is free, but you must be at least 18 years old to apply. 

4. LinkedIn Learning: Advance as a Digital Marketing Specialist

LinkedIn Learning’s digital marketing career path is a comprehensive program with nine courses. Each one is more than ten hours long and is designed to teach learners how to create effective customer touchpoints, develop content strategies, and gain expertise in SEO and analytics. Upon completing the program, students receive a certificate that can be added to their LinkedIn profile.

The lectures are delivered by industry experts Brad Batesole, who teaches part-time at California State University Northridge, and Marta Dapena-Baron, a former marketing lecturer at the University of Michigan and Cornell University.

To access this course path, users must subscribe to the service. The subscription costs $379.88 per seat per year, with a two-seat minimum requirement for teams.

5. Udemy: The Complete Digital Marketing Course—12 Courses in 1 

This $199.99 course offered by Udemy teaches students how to master digital marketing strategy and the fundamentals of social media, SEO, YouTube, email, X (formerly Twitter), Quora, and Facebook marketing. Taught in 17 languages over 22.5 hours of videos and articles, it also teaches you copywriting, making a website, and performing market research. 

According to the site, the course comes with a 30-day money-back guarantee, and it caters to three target audiences: individuals who wish to enhance their skills for job opportunities, website owners looking to boost their traffic and sales, and pre-launch business owners who are unsure where to begin.

Things to consider before enrolling in an online marketing course

If there’s one takeaway from this article, it’s that there are a lot of options in terms of the kinds of courses you can take. An overwhelming number of options can lead to analysis paralysis, so it’s important to remember that while some courses might sound great, they might not give you the exact results you’re looking for. 

Before spending your hard-earned cash or wasting your time with any marketing course, consider these factors:

• Hands-on practice : According to a report by the U.S. Department of Education ,  the term “hands-on approach” refers to guided instruction through experience. “It’s one thing to hear somebody say something. It can be quite another to make sure you can apply that thing,” Berger says. “It’s important to learn from others, but you need to make sure you can apply those learnings as well.” 
• Reviews : Berger says that word of mouth is another powerful tool in determining what you should spend your money and time on. “When I am making a tough decision, I turn to others—either looking at reviews online or talking with people offline—to understand what other people think and help make better decisions.” Sites like Udemy and Simplilearn provide ratings on the front pages of courses. 

So, what is the best online marketing course to take?

The best online marketing course is the one that best suits your needs. While you can scroll through thousands of TikTok and YouTube videos to pick up key information, a structured course can give you the backbone you need to improve your digital marketing skills. 

Whether you want to learn for free or for money, there’s an option for everyone. But if you’re still on the fence about taking an online marketing course, hear Berger’s advice: 

“Marketing touches almost everything we do—we all have a customer. Brand managers sell products, B2B companies sell services, leaders sell ideas, doctors convince patients to take medicine, lawyers try to convince their clients to take action, and employees try to convince their bosses.”

He explains that whether we interface with our customers, spouses, or children, we aim to understand them and meet them where they are. “It’s about understanding who you’re interacting with and delivering them value.” If that sounds interesting to you, then digital marketing could be a good career path. 

Fortune outlined the path you need to take to become a digital marketer , and we also compiled a list of 16 entrepreneurial classes you can take online now .

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