objective essay meaning

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Subjective vs. Objective: What's the Difference?

Hannah Yang

If you’re trying to write a strong essay or story, it’s often important to understand the difference between subjective and objective truth.

What exactly do the words subjective and objective mean, and when should you use each?

This article will explain the difference between the two words, provide examples of how they’re used in a sentence, and discuss whether you should look for objective or subjective information to support your own writing.

• What’s the Difference Between Subjective vs. Objective?

How Would You Use Objective and Subjective in a Sentence?

What are some examples of objective statements, what are some examples of subjective information, how can you tell if something is objective or subjective, what is an objective opinion, are impartial facts better than personal feelings, what’s the difference between subjective vs. objective .

The difference between objective and subjective is related to the difference between facts and opinions.

The word objective describes information that’s based on verifiable facts. Objective truth can be verified by a third party, regardless of who the third party is.

For example, the sentence “The temperature outside is around 10°C” is an objective statement, because that statement will be equally true no matter who says it. Anybody in the world with a working thermometer could verify this statement.

The word subjective is the exact opposite; it describes information that’s based on personal opinion or personal interpretation.

Subjective truth might be different for different people, depending on their own tastes, preferences, or experiences.

The sentence “It’s very cold outside” is a subjective statement, because how true this sentence is depends on personal opinions and experiences.

Many temperatures would feel very cold to someone who grew up in Arizona, but comfortably warm to someone who grew up in Alaska.

One easy way to remember the difference between the two words is to remember that “objective” sounds like “object.”

Objective facts are as concrete as the objects you can touch, like your desk, your bike, or your water bottle.

Subjective facts, on the other hand, pertain to more abstract concepts, like beauty, joy, or discomfort.

Here’s an example of a sentence that uses both objective and subjective in context:

"But now we, as pathologists, need more objective measures because symptoms, to a certain degree, are subjective ." (Time)

This sentence, a quote from a pathologist, argues that symptoms of diseases are somewhat subjective because they differ from person to person.

One patient with the flu might feel horribly nauseous, while another patient with the same flu might feel only a mild cough.

As a result, it’s useful for doctors to have objective tools to determine how ill people are, which don’t have results that vary from person to person.

That way, they can track the way a disease spreads even if not all patients feel the same symptoms.

Let’s look at another example.

"We take our unruly, subjective feelings about a year of television and groom them into something that looks mathematical and objective ." (Slate)

This sentence, a quote from a TV critic, argues that trying to rank TV shows is a meaningless task.

Every viewer has different tastes; some might love lighthearted sitcoms, while others prefer serious dramas.

There’s no objective way for a TV critic to determine a Top 10 list that applies to everybody, because everyone’s tastes and enjoyment levels are inherently subjective.

If what you’re writing can be proven or disproven by evidence, it’s an objective statement. Likewise, if you include a reference to an study or an experiment, it is an objective statement.

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Here are some examples of objective information:

• The largest freshwater fish ever caught was 646 pounds. (Cite- Brittanica)
• Abraham Lincoln was the sixteenth president of the United States.
• The World Health Organization declared COVID-19 a pandemic on March 11, 2020.
• I have eaten the plums that were in the icebox.

Keep in mind that those statements would still be considered objective even if they were false.

It’s a common mistake to assume that “objective” is synonymous with “true,” but lies can be objective statements, too. The statement remains objective as long as it doesn’t depend on feelings or opinions.

For example, if William Carlos Williams had written “I didn’t eat any of the plums that were in the icebox,” even though he actually did, that would still qualify as an objective statement.

Here are some examples of false objective statements:

• Abraham Lincoln was the first president of the United States.
• The World Health Organization has never issued an official statement about COVID-19.
• I didn’t eat any of the plums that were in the icebox.

If a statement relies on personal feelings or beliefs, it’s likely to be subjective.

Here are some examples of subjective statements:

• It feels very warm outside.
• Dogs are better than cats.
• The plums in the icebox tasted delicious.

Watch out for subjective information that’s disguised as objective analysis. For example, a newspaper headline that says “New Study Shows That Dogs Are 85% Better Than Cats” sounds like an objective fact. However, because it depends on personal preferences and opinions, it’s still a subjective statement.

Here are some subjective statements that are disguised to sound like objective statements:

• It is objectively very warm outside.
• A new study shows that dogs are 85% better than cats.
• Plums in iceboxes taste ten times better than plums that are left in the heat.

If you’re not sure whether a statement is objective or subjective, here are some useful questions you can ask yourself.

To determine whether a statement is objective , ask:

• Is this statement based on factual evidence?
• Is there a way a scientist could test this statement to figure out if it’s true or false?
• Would a robot without any concept of human emotion be able to say this statement?

If the answers to any of the above questions are “yes,” you’re probably dealing with an objective statement.

To determine whether a statement is subjective , ask:

• Is this statement based on someone’s feelings, preferences, or personal tastes?
• Is it impossible to determine whether this statement is true or false?
• Does this statement make a judgement about something (e.g. good or bad, right or wrong, beautiful or ugly)?

If the answers to any of the above questions are “yes,” you’re probably dealing with a subjective statement.

You can also look at the source of the statement to help you figure out how objective it is.

Sources like peer-reviewed scientific articles and unbiased news articles tend to contain more objective material.

Sources like opinion pieces and creative non-fiction tend to contain more subjective material.

The phrase "objective opinion" might seem counterintuitive, since these two words are essentially opposites.

In this context, the word "objective" means unbiased and impartial, rather than factual. This is also true for the phrase "objective assessment."

For example, you might ask a friend for an objective opinion about whether or not you should break up with your boyfriend.

In this scenario, your friend can’t give you objective advice if they have a personal reason for wanting you to make this decision, such as if they’re secretly in love with your boyfriend too.

Whether you should use subjective or objective statements depends on what your goal is.

If you’re writing a persuasive essay, you’ll usually need factual or quantitative data to make your writing credible. It’s important to search for objective facts from a reliable and impartial source.

On the other hand, you can also make use of subjective evidence, such as personal anecdotes. If you’re writing a persuasive essay about why bullying is wrong, a heartfelt story from the perspective of someone who’s been bullied might touch more readers than impersonal facts.

Most strong essays make use of both subjective and objective truth.

Final Words on the Difference Between Subjective vs. Objective

There you have it: a comprehensive guide to the difference between subjective and objective statements. Which examples did you find most helpful? Let us know in the comments.

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Hannah Yang is a speculative fiction writer who writes about all things strange and surreal. Her work has appeared in Analog Science Fiction, Apex Magazine, The Dark, and elsewhere, and two of her stories have been finalists for the Locus Award. Her favorite hobbies include watercolor painting, playing guitar, and rock climbing. You can follow her work on hannahyang.com, or subscribe to her newsletter for publication updates.

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Subjective vs. Objective Essay: Examples, Writing Guides, & Topics

Subjective or objective essay writing is a common task students have to deal with. On the initial stage of completing the assignment, you should learn how to differentiate these two types of papers. Their goals, methods, as well as language, tone, and voice, are different.

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A subjective essay focuses on the writer’s personal opinion, while an objective one represents valid facts. So, be careful when composing an objective paragraph or paper. Don’t let your beliefs take over real arguments supported by substantial evidence.

In short, differences between these styles concern the following:

• The ground for objective essays is facts; for subjective essays – personal opinions and beliefs.
• Objective papers report the findings from scientific sources, while subjective ones describe the writer’s thoughts.
• The objective essay’s goal is to help the reader make a decision. Subjective writing aims to reflect the author’s vision of the issue.

So, if you face this task for the first time, you may need some explanations. Custom-writing.org experts prepared a list of tips on how to write objective and subjective essays. Some topics, as well as objective and subjective writing examples, will also be useful.

• 🆚 Subjective vs. Objective

🔗 References

🆚 subjective vs. objective essays.

First and foremost, let’s find out the critical differences between the writing styles. Take a look at the following table and shed light on this issue.

An objective essay is a presentation of the material with no independent opinion involved. Only facts matter in this paper, and only facts can back up some assertions. Writing subjective essays implies introducing your standpoint on a particular problem.

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📋 How to Write an Objective Essay

Writing any essay consists of three parts: preparation, the actual writing, and revision. During the first one, you need to decide on your topic and do a little research. You can see how it looks in a real example.

Objective Essay Example: The Portrayal of Odysseus

In Odyssey, Homer portrays Odysseus, the king of Ithaca, as the true epic hero. The depiction of Odysseus is thoughtfully knitted together with the themes of love and loyalty that further magnify it, painting a holistic picture of a long 10-year journey home. Although it can be argued that some of Odysseus’s personality traits he displays cannot be applied to a true hero, he is still depicted following a very specific heroic archetype.

Now, let’s get into more detail!

Objective Essay Topics

If you’ve decided to write an objective essay, you need to come up with a topic. The topic gives a reader a brief overview of what will be covered in the paper.

Here are ten great examples:

• While the differences between Italy and Spain are evident, the resemblances are striking.
• There are several similarities between the movies “Deep Impact” and “Armageddon.”
• Compare and contrast the capitals of two English-speaking countries.
• Somatic symptoms in people with PTSD can be influenced by age, gender, and avoidance.
• Some might argue, but being overweight carries a social stigma.
• Environmental factors contribute to the phenotypic expression of psychological disorders.
• Although the exact reason remains unclear, depression is affected by sex, gender, hormonal changes, and age.
• When comparing and contrasting the Bible and Quran, it seems that they have more similarities than differences.
• Musical ability is the result of influence on the person from outside.
• In comparison to extroverts, introverts draw power from within themselves to use it in future activities.

Objective Essay Structure

We shall continue with exploring an essay structure. Note that the parts described below are essential for any essay.

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• Introduction . The introduction is usually the part that broadly describes the topic and gets the interest of the reader. This part of the paper should cover some background information and present the purpose.
• Hypothesis . In case your essay has one, state it in your introduction. A hypothesis includes information about how you intend to prove or refute the claim. It briefly describes the way you intend to do so.
• Arguments . Present one side of the argument. In the next paragraph, present the opposing one, using such words as “however,” “nevertheless,” and “although.” The task is to provide the readers with two sides of the argument.
• Evidence . Provide the evidence for all of your points. Keep the balance in providing proof and refutal. Omit your personal opinion, rather than include the evidence you find informative and convincing.
• Conclusion . Summarize the arguments both for and against the position. While remaining objective, shortly go over the information you presented as evidence. If the instructions require a personal opinion, in conclusion, you might write one. In other cases, briefly recap the parts of the essay. Shorten sentence generator would be greatly beneficial in such endeavor.

📜 How to Write a Subjective Essay

As we’ve mentioned earlier, a subjective essay represents the author’s vision of a particular issue. You have an opportunity to introduce your point of view without supporting your ideas with evidence from the primary sources. However, make sure your arguments are still logical and adequate.

Now see how to write a subjective essay in the sections below.

Subjective Writing Example

A well-chosen topic is the vital determinant of a successful essay. Yet, the process of selecting an idea for your paper might be challenging. That’s why you may find our example helpful.

The rapid pace of development of modern technologies increases the demand for oil and gas every year. A considerable amount of these resources is necessary to maintain both industrial enterprises and private equipment. Despite active production, there are still many unexplored places on Earth, potentially rich in oil and gas deposits. However, while making them public would help solve the existing problem, I’m afraid I disagree with this proposal.

Subjective Essay Topics

Check our list of subjective essay topics, choose the one you like the most, or inspire and come up with your idea!

• The fake and too glamorous life presented in social media leads to the development of an inferiority complex among teenagers.
• The information flows within the country should not be controlled by the governments.
• Since developed nations provoked the climate crisis, they should take full responsibility for their past actions and reduce carbon emissions in the atmosphere.
• Cyberbullying should be a matter of the same importance as physical abuse.
• Remote learning opens more opportunities and expands the students’ horizons.
• Instead of catching up with fashion trends, it is better to develop your unique style.
• People should have enough rest to reduce the levels of anxiety and decrease the chances of depression.
• Studying abroad is an experience worth trying.
• Planning and scheduling are perfect strategies to deal with procrastination.
• While applying for a job position, work experience is more significant than having a degree.

📝 Subjective Essay Structure

When you deal with this task, you have full freedom of choice. You can decide for yourself what idea to support and what arguments to present. Still, you have to structure even a subjective essay properly.

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Here are the elements you have to include in your paper:

• grab the readers’ attention;
• introduce your subject;
• state your position in the thesis statement.

Important note: your thesis should be clear and straightforward. Let your audience understand your opinion.

• Description . Dive deeper into your topic and describe your issue in detail. However, don’t go too far. Avoid including irrelevant facts and unnecessary information. Follow the principle “quality over quantity” to keep your reader engaged.
• Opinion . After describing your issue, move to the most crucial part of your essay—opinion. State it clearly and concisely. Although you don’t need to provide any evidence from scholarly sources, your ideas should be supported by substantial arguments or examples from your personal life.
• Conclusion . In the last paragraph of your subjective essay, restate your thesis statement. Don’t introduce any other ideas here. To make your paper more dynamic, ask a provocative question at the end. It may motivate your reader for further investigation of your subject.

A helpful tip:

Before submitting your work, make sure it is coherent. Check if all of your ideas follow the logical flow. To avoid redundancy and wordiness, mix shorter sentences with longer ones and apply transitional phrases. Polish your essay, turn it in, and wait for your perfect grade.

Thanks for reading the page! Share it with your peers who may need some guidance as well. Our writers are ready to explain any other essay type , not only objective or subjective ones.

Learn more on this topic:

• How to Write an Expository Essay in Simple Steps
• Nursing Reflective Essay Example and Guidelines for Students
• Essay on Dengue Fever: How to Write + Free Examples
• French Essay Writing: How-to Guide and Examples
• How to Write a Rebuttal Essay: Jackie Michael, Pen and the Pad
• Writing Objectively: OWLL, Massey University
• Subjective vs Objective: Difference and Comparison, Diffen
• Objective and Subjective Claims: TIP Sheet, Butte College
• Evidence: The Writing Center, University of North Carolina at Chapel Hill
• Organizing Your Argument: Purdue Online Writing Lab, College of Liberal Arts, University of Purdue
• Argumentative Paper Format: Courtesy the Odegaard Writing & Research Center, University of Washington
• How Do I Write an Intro, Conclusion, & Body Paragraph: LSA Sweetland Center for Writing, the University of Michigan
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Very helpful to make my assignment. Thank you so much!

Glad to know that. Thank you very much, Farhana!

Subjective and reflective.

That’s right, Raj 🙂

Thank you for this information. I submitted my subjective essay, which was rejected by my teacher for lack of an attractive hook. After reading your info on writing subjective essays, I know what I should change in my paper to get a good grade.

Thank you so sweet for these wonderful tips for objective essays! I love your blog, and it’s really helpful one online! Keep it up!

This is what I need to complete my paper. Your subjective essay writing secrets are appropriate for students who can’t cope with their essays themselves. Even those who write a paper for the first time will complete their subjective essays without any problems.

I really appreciate your help in posting all this information for students — this time you’ve taught me how to write an objective essay. You’re real specialists in writing all types of papers!

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Writing objectively How and when to use an impersonal tone

For another look at the same content, check out the video on YouTube (also available on Youku ). There is a worksheet (with answers and teacher's notes) for this video.

Academic writing is generally impersonal and objective in tone. This section considers what objective writing is , how objective academic writing is , then presents several ways to make your writing more objective . There is also an academic article , to show authentic examples of objective language, and a checklist at the end, that you can use to check the objectivity of your own writing.

What is objective writing?

Objective writing places the emphasis on facts, information and arguments, and can be contrasted with subjective writing which relates to personal feelings and biases. Objective writing uses third person pronouns (it, he, she, they), in contrast to subjective writing which uses first person pronouns (I, we) or second person pronoun (you).

How objective is academic writing?

Although many academic writers believe that objectivity is an essential feature of academic writing, conventions are changing and how much this is true depends on the subject of study. An objective, impersonal tone remains essential in the natural sciences (chemistry, biology, physics), which deal with quantitative (i.e. numerical) methods and data. In such subjects, the research is written from the perspective of an impartial observer, who has no emotional connection to the research. Use of a more subjective tone is increasingly acceptable in areas such as naturalist research, business, management, literary studies, theology and philosophical writing, which tend to make greater use of qualitative rather than quantitative data. Reflective writing is increasingly used on university courses and is highly subjective in nature.

How to write objectively

There are many aspects of writing which contribute to an objective tone. The following are some of the main ones.

Use passive

Objective tone is most often connected with the use of passive, which removes the actor from the sentence. For example:

• The experiment was conducted.
• I conducted the experiment.
• The length of the string was measured using a ruler.
• I measured the length of the string with a ruler.

Most academic writers agree that passive should not be overused, and it is generally preferrable for writing to use the active instead, though this is not always possible if the tone is to remain impersonal without use of I or other pronouns. There is, however, a special group of verbs in English called ergative verbs , which are used in the active voice without the actor of the sentence. Examples are dissolve, increase, decrease, lower, and start . For example:

• The white powder dissolved in the liquid.
• I dissolved the white powder in the liquid.
• The white powder was dissolved in the liquid.
• The tax rate increased in 2010.
• We increased the tax rate in 2010.
• The tax rate was increased in 2010.
• The building work started six months ago.
• The workers started the building work six months ago.
• The building work was started six months ago.

Focus on the evidence

Another way to use active voice while remaining objective is to focus on the evidence, and make this the subject of the sentence. For example:

• The findings show...
• The data illustrate...
• The graph displays...
• The literature indicates...

Use evidence from sources

Evidence from sources is a common feature of objective academic writing. This generally uses the third person active. For example:

• Newbold (2021) shows that... He further demonstrates the relationship between...
• Greene and Atwood (2013) suggest that...

Use impersonal constructions

Impersonal constructions with It and There are common ways to write objectively. These structures are often used with hedges (to soften the information) and boosters (to strengthen it) . This kind of language allows the writer to show how strongly they feel about the information, without using emotive language, which should be avoided in academic writing.

• It is clear that... (booster)
• It appears that... (hedge)
• I believe that...
• There are three reasons for this.
• I have identified three reasons for this.
• There are several disadvantages of this approach.
• This is a terrible idea.

Personify the writing

Another way to write objectively is to personify the writing (essay, report, etc.) and make this the subject of the sentence.

• This essay considers the role of diesel emissions in global warming.
• I will discuss the role of diesel emissions in global warming.
• This report has shown that...
• I have shown that...

In short, objective writing means focusing on the information and evidence. While it remains a common feature of academic writing, especially in natural sciences, a subjective tone is increasingly acceptable in fields which make use of qualitative data, as well as in reflective writing. Objectivity in writing can be achieved by:

• using passive;
• focusing on the evidence ( The findings show... );
• referring to sources ( Newbold (2021) shows... );
• using impersonal constructions with It and There ;
• using hedges and boosters to show strength of feeling, rather than emotive language;
• personifying the writing ( This report shows... ).

Bailey, S. (2000). Academic Writing. Abingdon: RoutledgeFalmer

Bennett, K. (2009) 'English academic style manuals: A survey', Journal of English for Academic Purposes , 8 (2009) 43-54.

Cottrell, S. (2013). The Study Skills Handbook (4th ed.) , Basingstoke: Palgrave MacMillan.

Hinkel, E. (2004). Teaching Academic ESL Writing: Practical Techniques in Vocabulary and Grammar . Mahwah: Lawrence Erlbaum Associates Inc Publishers.

Hyland, K. (2006) English for Academic Purposes: An advanced resource book . Abingdon: Routledge.

Jordan, R. R. (1997) English for academic purposes: A guide and resource book for teachers . Cambridge: Cambridge University Press.

Example article

Below is an authentic academic article. It has been abbreviated by using the abstract and extracts from the article; however, the language is unchanged from the original. Click on the different areas (in the shaded boxes) to highlight the different objective features.

Title: Obesity bias and stigma, attitudes and beliefs among entry-level physiotherapy students in the Republic of Ireland: a cross sectional study. Source: : https://www.sciencedirect.com/science/article/pii/S0031940621000353

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Below is a checklist for using objectivity in academic writing. Use it to check your writing, or as a peer to help. Note: you do not need to use all the ways given here.

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Author: Sheldon Smith    ‖    Last modified: 05 February 2024.

Sheldon Smith is the founder and editor of EAPFoundation.com. He has been teaching English for Academic Purposes since 2004. Find out more about him in the about section and connect with him on Twitter , Facebook and LinkedIn .

Compare & contrast essays examine the similarities of two or more objects, and the differences.

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Problem-solution essays are a sub-type of SPSE essays (Situation, Problem, Solution, Evaluation).

Transition signals are useful in achieving good cohesion and coherence in your writing.

Reporting verbs are used to link your in-text citations to the information cited.

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Being objective suggests that you are concerned about facts and are not influenced by personal feelings or biases. Part of being objective is being fair in your work. Try to consider both sides of an argument and avoid making value judgements by using words such as wonderful or appalling. Being objective also makes your work more professional and credible.

Techniques for making your writing more objective

Be explicit in expressing your ideas:.

• several  ⇒  10
• most of the population  ⇒  70%
• some time ago  ⇒  three years ago; or in 2006

Avoid intensifiers which can tend to exaggerate your writing in an imprecise, subjective way:

• For example, awfully, very, really.

Part of being objective is being balanced in your work, professional and believable:

• Try to avoid making value judgements through use of words such as amazing or dreadful.

First vs. third person

Pronouns are a set of words that replace nouns. They can be used to make your work less complicated and less repetitive. Examples of pronouns include:

• First person: I, we, me, us
• Second person: you
• Third person: he, she, it, they, him, her, them

For some assignments, it is appropriate to use the first person (e.g. reflective writing). However, for other assignments the third person is preferred. Sometimes a mixture of the first and third person should be used for different purposes. So, check your assignment guidelines for each assignment, as it will differ for different  assignment types , different style guides, and different disciplines. If you are unsure, then check with your course coordinator. For more on this see 1st person vs. 3rd person .

Page authorised by Director - Centre for Learner Success Last updated on 29 November, 2018

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How to Write an Objective Essay

Objectivity in essay writing is important in order for the writer to clearly state both sides of an argument without displaying a bias toward one side or the other. When students are given essay titles to complete, not all titles call for objectivity, but the main question will always point to a pro-and-con situation. Personal opinions in essays are not usually accepted unless they are written with objectivity and backed up by references and proof.

Begin your essay with an introductory paragraph that presents the purpose of the essay. If there is a hypothesis involved, state how you intend to prove or disprove the hypothesis and broadly explain how you intend to do so. Details at this point are not necessary, as they will be covered in the main body of your essay.

State one side of the argument and report the evidence and findings that support the statement you are making. Leave out how you personally feel about the issue but do bring in supporting evidence that you find compelling. Remain objective when you compose an essay by keeping your arguments balanced in support or for rebuttal of the hypothesis.

Read back over the essay as you write and remain focused on your objectivity. To be objective is the opposite of being subjective. Being objective is being able to remove yourself from the personal emotions and thoughts you may have about the subject, while being able to examine fairly and critique both sides of the argument you are discussing.

State the opposing argument in your next paragraph or chapter. Use words and phrases that express the change of direction within the essay, such as “however,” “although” and “on the other hand.” Include comments that contrast the preceding paragraphs. For example, you may be writing about Freud, and your contrasting statement would include something like “While Freud argued that ... Jung disagreed with this by stating ...” Your goal in the rebuttal argument is to compel readers to see both sides and draw their own conclusions.

Conclude your essay by summing up the arguments both for and against the position. Again, remaining objective means reiterating your argument in a simplified form to remind readers what they have heard and, hopefully, learned from your statements. Your aim is to gear the readers up for a short evaluation of the topic of discussion. State the facts you have laid out and remind the readers of your own objectivity by using an equal number of references and arguments from both sides. If your essay requires you to conclude with an opinion, then you should compose and add one. If the essay simply requests an argumentative approach, then lay out the two sides and state the conclusion as the recap of the elements of the essay.

Jackie Michael has been a freelance writer since 2007. Her work has appeared on various websites, including Autos.com and CarsDirect. She holds a Bachelor of Arts in psychology and sociology from East London University.

Objective vs. Subjective – What’s the Difference?

Home » Objective vs. Subjective – What’s the Difference?

In today’s climate of widespread, often heated disagreement, the ability to successfully distinguish facts from opinions is more important than ever. Effective arguments include both factual observations and value judgements based on those facts.

In this way, arguments contain both objective and subjective statements. But which is which?

It is important to note that both objective and subjective have multiple senses. In this article, I will focus on their use as they relate to the concepts of objectivity and subjectivity in the philosophy of knowledge, or in simpler terms, to facts and opinions.

Since this site is devoted to writing and language use, I would be remiss not to include a discussion on objective and subjective as grammatical senses, as well.

What is the Difference Between Objective and Subjective?

In this article, I will compare objective vs. subjective . I will use each word in an example sentence to illustrate its proper context.

Plus, I will give you a useful memory tool that will help you decide whether something is objective or subjective .

When to Use Objective

Here are some example sentences,

• The journalist strived to engage in objective reporting.
• “Before we can proceed, we need an objective assessment of the facts of the case,” said the detective.
• “I want an objective analysis of our cash flow problems on my desk by Monday morning,” said the board chair.
• In other words, the model is purely objective and ignores outside factors like personnel, coaching and motivation. – The Wall Street Journal

In grammar, objective means referring to nouns or pronouns used as the object in a sentence . Also, see article on objective pronouns .

When to Use Subjective

For example,

• “My subjective stance,” wrote the columnist, “is that the pasta was not very delicious.”
• Journalists should not allow subjective views to contaminate hard news reporting.
• “The article suffers from subjective interpretations of data, and we reject it from publication in this journal,” wrote a peer reviewer.
• Measuring corruption is difficult and subjective, but in 2015 the group compiled a Corruption Perceptions Index that ranks 168 countries based on the perception of corruption in the public sector. – The New York Times

With regard to sentence-level grammar, subjective refers to nouns or pronouns used as the subject of a sentence. Also, see article on subjective pronouns .

Trick to Remember the Difference

Here is a helpful trick to remember subjective vs. objective . Since objective and observation both begin with the letter O , you can use this letter to link the words together in your mind.

Also, subjective and feelings both contain the letter S , which you can use as an additional mnemonic.

Is it objective or subjective? Objective and subjective are adjectives that refer to unbiased observations and biased evaluations , respectively. They each also have a grammatical sense, where they refer to the function and placement of nouns and pronouns in sentences.

• Something that is objective is not influenced by feelings or personal biases.
• Something that is subjective is up for personal interpretation and subject to personal feelings.

Since both subjective and feelings contain the letter S , you can use this shared feature as a mnemonic to help you remember which word is which.

If you still need help, remember to check this site for a quick refresher, as well as any time you need help with a difficult writing topic.

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Scholarly Voice: Objectivity

Try to present your argument in as objective a way as possible. Avoid judgmental and emotive language, as this often reveals that you are presenting an opinion rather than evidence or a logical argument. Note, however, that whether a phrase or word is judgmental or emotive often depends on the context. It is best to avoid phrases like "it is right , " "I believe," or "I feel . " Often these types of statements lead the writer into bias , a mistake that academic writing avoids. Remember to back up your arguments with sources and facts in order to give you credibility and a more objective tone.

For example, take a look at this sentence:

I feel that childhood obesity is unhealthy, and children’s eating habits are not right.

Note the use of "I" and the judgmental phrase "not right." Try to think of a way to portray the same information without inserting yourself or your opinion. For example, instead of saying I feel, ask yourself, "Is this a fact?" If it is a fact, write it as a statement:

Childhood obesity is unhealthy.

With this statement, you are stating a fact and removing yourself to maintain your authorial distance. Also, rather than saying their eating habits are not right (after all, who is to judge what is right and wrong in eating?), you can use statistics and valid sources to back up your ideas:

Two major causes of childhood obesity are poor nutrition and uneducated food choices (Fredricks, 2010).

Here you are giving information rather than giving a judgment. See APA 7, Chapter 5 for more guidelines for reducing bias.

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Objective vs Subjective Writing: What’s the Difference?

• POSTED ON November 10, 2023
• by Marcjean Yutuc

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Even in the era marked by the emergence of AI writing assistants like ChatGPT and Bard, the act of writing retains its critical role as an indispensable human skill, crucial for nurturing creativity, critical thinking, and personal expression.

This significance extends into the realm of choosing between objective and subjective writing styles, which profoundly influences how messages are received and interpreted.

Whether you’re a student, journalist, or content creator, mastering these unique styles is crucial. Moreover, learning how to excel as a writer will undoubtedly provide a competitive edge.

In this blog, we will explore the nuances of objective and subjective writing, offering insights on how they can be artfully utilized to enhance your content. Additionally, we highlight a selection of online language courses designed to bolster your writing skills, ensuring your ability to communicate effectively in any context.

What Is Subjective Writing?

Subjective writing is the language of perspective that is influenced by personal feelings. It aims to let the listener or reader know how the writer or speaker feels, thinks, or believes. Because it is subjective, it focuses mainly on feelings, attitudes, impressions, values, thoughts, and beliefs. 

Subjective writing is not an accurate representation of what truly is, but rather an impression made by the speaker or writer. Therefore, it can be hard to prove the point or message of subjective writing. You may need to combine it with persuasive speech in order to convince your listener or reader to believe in your point of view.

Qualities of subjective writing

Subjective writing has one or more of the following tell-tale characteristics:

1. Contains personal language

With subjective writing, your reader will feel as if someone is personally speaking to them. You can find the best example of the use of personal language in love letters. The words “I,” “you,” we,” and ”us” are often peppered throughout each line.

2. Passes judgment

Describing things with the use of adjectives counts as passing judgment. Calling someone fat, skinny, sickly, or even beautiful is a form of judgment. Therefore, judgmental writings such as these are considered subjective writing.

3. Makes assumptions

Saying that your little sister hates Math because she always gets low grades in that subject is a form of assumption. While it may be true, there is no direct indicator that solidifies your claim. She may still love Math despite failing at it because it challenges her.

4. Emotive and dramatic

Another quality of subjective writing is its affinity to emotion. For example, people who are opposed to vaccinating children may say that children are highly vulnerable and fragile creatures who cannot tolerate foreign chemicals injected into their bodies. While scientific data show negligible risk to vaccinating, they subjectively believe that it is harmful.

5. Exaggerated

Because subjective writing only translates what the speaker or writer feels, it sometimes becomes exaggerated. What is mildly disturbing for other people may be wildly inappropriate for others.

6. Uses exclamation marks

Some subjective pieces make use of exclamation marks to convey strong emotions such as anger or joy.

7. Uses capitalization

Capitalized words are also a technique accepted in subjective and informal pieces of writing. You may find some capitalization in blogs or social media posts as an attempt to create emphasis on that word and what it is trying to convey.

Where you can find subjective writing

Subjective writing is not at all formal and may even seem inappropriate. However, it is totally acceptable and even expected to see subjective writing in these instances:

• Literary work such as poems and stories
• Personal journals
• Speeches during informal events
• Social media posts

Learn creative writing using subjective writing with the help of this creative writing course .

Practicing subjective writing skills has its own benefits. Here’s what Nanie Batac, a seasoned writer, has to share. 

Practicing subjective writing nurtures a unique personal voice and emotional expressiveness, fostering deeper connections with readers through relatable and engaging content. It encourages critical thinking and creative exploration, enabling writers to articulate their perspectives with clarity and conviction. This practice not only enhances storytelling but also strengthens the writer's ability to persuade and resonate with diverse audiences. Nanie Batac, Professional Writer

What Is Objective Writing?

Objective writing, by definition, is the direct opposite of subjective writing. You can say that it is devoid of any emotion, opinion, or assumption and makes very little use of adjectives unless they are supported by data.

Facts and figures speak for themselves in objective writing. This makes them more reliable, although they are not always the most compelling pieces.

Objective writing is impartial, fair, and accurate. You can’t find an inch of exaggeration with objective vs subjective writing, and so it is mostly saved for more formal communication. Everyday language is often not factual.

Qualities of objective writing

These are some of the things that you will notice in an objective piece or statement:

1. Clear topic statements

Objective writing likes to say things as they are. Therefore, you can expect there to be clear and concise topic statements with no partiality. Instead of saying things such as “you have so many wonderful varieties to choose from,” an objective approach would be to say, “there are a number of options available.”

2. Facts and evidence

One glaring thing you might notice in objective pieces is the presence of data and numbers. There are no accusatory statements in objective writing, but rather it lets the facts and evidence speak for their own.

3. Fair and accurate

Nothing can be more accurate than a number. One is one. There are no variations, deviations, or other versions of it. Since objective writing makes use of numbers, it is safe to say that it is accurate.

It is also fair because there is no judgment or opinion made. All sides of an issue have a chance to present their own facts, and there are no biases.

4. Non-Judgmental

While the subjective language may say, “You have too many bags!” objective language will simply state that “You have fifty bags.” As you can see, there is no trace of judgment on the second statement. It merely says how many bags you have. Whether or not you think it’s too many is entirely up to you.

5. Impersonal recommendations

You will often see recommendations in scientific studies and publications. These bodies of work thoroughly assess an issue with the use of data to come up with the recommendations that they publish at the end. 

For example, suppose the efficacy profile of a drug shows that it is 99 percent effective for treating migraine. In that case, the journal may recommend it for the use of treatment for migraine, given its data-supported efficacy.

Where you can find objective writing

You can find objective writing in the following:

• History books
• Scientific publications
• Encyclopedias

Even if you’re not a scientist or a doctor, you might still find objective writing useful. Academic writing, such as essays, favors the use of objective writing, even if it allows a bit of subjective expression. 

The difference between objective vs subjective writing is so stark that it is impossible to mistake one from the other. Just keep in mind that objective writing is more factual and subjective writing is more emotive and influenced by personal feelings or opinions.

Writing Courses You Should Take

Four writing styles for professional content writing.

This course teaches you the four basic writing styles: expository, narrative, descriptive, and persuasive. It also covers the five-sensory descriptions (visual, aural, gustatory, olfactory, and tactile) in descriptive content writing, and the three elements of persuasive content writing (ethos, pathos, and logos). The course is suitable for all skill levels and will help you improve your content writing and creative writing skills.

You should take this course if you want to:

• Improve your content writing skills
• Learn the four basic writing styles
• Understand the five-sensory descriptions in descriptive content writing
• Learn the three elements of persuasive content writing
• Improve your creative writing skills

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Frequently Asked Questions 

Why is it important to distinguish between objective and subjective writing.

Distinguishing between objective and subjective writing is important because it helps readers understand the purpose and reliability of the information being presented. 

Objective writing is crucial when facts and an unbiased perspective are necessary, such as in scientific research or news reporting, to make informed decisions or understandings. 

Subjective writing, while offering depth and personal insight, may not always provide a complete or balanced view and can influence the reader’s perception through the author’s personal bias. Knowing the difference allows readers to critically assess the information’s credibility and how it fits into their own understanding or research.

Can a piece of writing be both objective and subjective?

Yes, a piece of writing can blend both objective and subjective elements. For example, an article may start with an objective overview of a topic, presenting facts and evidence, and then move into a subjective section where the author provides their personal opinion or analysis based on those facts. 

This approach allows the writer to present a well-rounded view by grounding their personal insights in objective reality. However, maintaining a clear distinction between the two within the piece is crucial for ensuring the reader can differentiate between factual information and the author’s personal perspective.

How does audience expectation influence the choice between objective and subjective writing?

Audience expectation plays a crucial role in determining whether objective or subjective writing is more appropriate. 

In contexts where the audience expects factual, unbiased information, such as academic research, news reporting, or technical documentation, objective writing is preferred. Conversely, in settings where personal insight, creativity, or opinion is valued, such as blogs, personal essays, or literary critiques, subjective writing is more suitable. 

Understanding the audience’s expectations helps the writer choose the right style to effectively communicate their message and meet the audience’s needs.

What are the challenges of objective writing?

One of the main challenges of objective writing is ensuring complete neutrality and avoiding any bias, which requires thorough research, fact-checking, and sometimes a detachment from personal beliefs. 

Writers must carefully select their words to avoid inadvertently implying opinions or judgments. Another challenge is presenting complex information in an accessible way without oversimplifying or distorting the facts. Objective writing demands a high level of rigor and discipline to accurately convey information without influencing the reader’s perception with personal bias.

Are there specific genres where subjective writing is more prevalent than objective writing?

Yes, there are specific genres where subjective writing is more prevalent. These include the following: 

• Personal blogs
• Autobiographies
• Opinion columns, and 
• Literary criticism

Subjective writing is also common in arts and entertainment reviews, such as books, movies, and music, where personal interpretation and emotional response are valued. 

These genres thrive on the unique perspectives and insights of the writer, making subjective writing not only appropriate but often the expected norm.

Skill Success Expert Insights on Objective vs Subjective Writing

Researchers at MIT have identified a trend where misinformation on Twitter travels more swiftly than factual information, primarily propelled by human activity rather than automated bots. 

Their findings indicate that tweets with inaccurate content are retweeted 70% more frequently than those with accurate information. 

BA Isla, a writer with over 15 years in the field, has noticed significant changes in the industry, especially an increasing lean towards subjective writing. She underscores that while the freedom to express personal views is crucial, it introduces unique challenges, particularly in the context of distinguishing between truth and falsehood in the digital age.

The rise of social media has provided a platform for individuals to openly share their thoughts. In this landscape, it's crucial to strike a balance between objective and subjective writing. Supporting opinions with data and facts is essential to prevent the spread of misinformation or exaggerated claims. Unfortunately, dramatic posts and articles often gain undue credibility. Now more than ever, it's imperative for responsible writers to step forward. BA Isla, Content Writer, Skill Success

Key Takeaways

Objective and subjective writing represent two distinct approaches to conveying information and expressing opinions. Objective writing focuses on presenting verifiable facts and unbiased perspectives, while subjective writing delves into the realm of personal experiences, emotions, and interpretations.

As writers, the key lies in recognizing the appropriate context for each style. When striving to inform and educate, objective writing is the ideal tool. When aiming to evoke emotions, inspire action, or share personal experiences, subjective writing takes center stage.

To embark on a journey of continuous learning and unlock your full writing potential, we invite you to subscribe to Skill Success All Access Pass . This pass grants you access to our entire library of courses, empowering you to master a wide range of writing techniques, from crafting captivating blog posts to penning impactful business proposals.

Ready to fully dive into your learning? Join All Access Pass and unlock our entire course library for only $15/month.

Click here to learn more

Marcjean Yutuc

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• Writing Tips

6 Tips on Achieving an Objective Tone in Writing

5-minute read

• 11th July 2021

An objective tone is standard in most formal business and academic writing. But how can you make your writing sound objective? Our top tips include:

• Try to avoid unnecessary use of the first person and first-person pronouns.
• Focus on facts and cite sources clearly to back up your claims.
• Aim for balance and consider multiple perspectives.
• Beware of emotive language that betrays a subjective opinion.
• Use a formal writing style throughout.
• Have your writing proofread to make sure it is always error-free.

For more detail on how to achieve an objective tone in writing, read on.

1. Try Not to Use the First Person

Objective writing aims for a neutral, impersonal tone. As such, you should try to minimise the use of the first person and first-person pronouns such as ‘I’, ‘me’ and ‘mine’, which put too much focus on you as the writer of the document.

One option is to use the passive voice more. For instance:

I will outline the main arguments. -> The main arguments will be outlined.

However, this can sound awkward or leave your writing unclear (e.g. the sentence above does not specify who or what will outline the arguments). As such, it is often better to stick to the active voice and use the third person instead. For example:

This paper will outline the main arguments.

Here, the meaning is clear, but we avoid using any first-person pronouns.

2. Focus on Facts and Data

Objective writing should be clear and factual. As such, you will need to:

• Research your topic extensively – Before you start writing, make sure to research the topic in detail so you are clear on the facts.
• Always cite your sources – Citing sources adds credibility to your writing by showing your reader where your information came from.
• Consider your sources ­– Where you get information from matters. Your sources should be unbiased, especially in academic writing. Before citing something or quoting a fact, then, make sure it is from a trustworthy source .

If you can back up your claims with well-researched facts, your writing will come across as much more objective than if you simply make unsupported claims.

3. Be Fair and Balanced

If you present only one side of an argument in your writing, it could appear biased and lose credibility. To achieve an objective tone, then, you must show balance. And this means sharing different viewpoints and perspectives.

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This is especially important if you are presenting an argument in academic writing where acknowledging potential counterarguments or competing points of view is a key part of testing the strength of your position. But it also applies to business writing, where considering multiple perspectives provides important context and shows that you have researched the issue thoroughly.

You don’t always have to give every opinion equal weight or present every possible argument, though, or you run the risk of overwhelming the reader with too much information. Instead, focus on the key perspectives in the subject area.

4. Avoid Emotive Language

Typically, objective writing should avoid emotive language or words that suggest a subjective opinion. For example:

Smith (2020) offers a brilliantly clever solution to this terrible problem.

Here, the words ‘brilliantly clever’ and ‘terrible’ don’t add anything substantive to the sentence. Rather, they signal something about the author’s opinion. And by adding this kind of emotive language, we prompt the reader to respond in a particular way (e.g. to see the solution as ‘brilliantly clever’).

This is not to say you should never offer an opinion in objective writing (e.g. you may need to weigh the benefits of certain actions and recommend the best option to meet a specific objective, which will inevitably involve an element of opinion). But you should present your opinions in a neutral tone and back them up with facts, not relying on emotive or otherwise subjective language to influence your reader.

5. Keep Your Writing Formal

As well as the subjective and emotive language discussed so far, objective writing should avoid informal and colloquial language. This includes:

• Using standard spelling and grammar throughout.
• Avoiding contractions (e.g. instead of using ‘can’t’, use ‘cannot’).
• Cutting out all slang and informal figures of speech.
• Using the correct technical language for your subject area.

This formal style is common in business and academic writing as it reduces the strength of the individual’s voice and thus contributes to an objective tone.

6. Have Your Work Proofread

Errors in writing suggest a lack of care or attention to detail (even when this isn’t true). To make sure your documents have a truly objective, authoritative tone, then, it pays to get them proofread by the writing experts.

Our editors are available 24/7, all year round, so we are always here to help. You can even try our services for free ! Get in touch today to find out more.

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Objective Writing

6 July 2023

last updated

The purpose of higher learning is to communicate ideas effectively through writing. Basically, teachers expect learners to present accurate findings, concerning a specific matter. In this case, students use verifiable evidence. Also, the method is unique because it allows one to gather, calculate, or evaluate information. In turn, objective writing enables people to present irrefutable facts, apply critical thinking styles, maintain a neutral tone, and use formal and explicit language.

Presenting Facts

Objective writing is a factual process that enhances knowledge. For instance, learners gather facts that support the selected topic. In this case, one must support arguments with evidence from credible sources . Besides, students address both sides of an opinion. Then, being objective makes essays appear professional and reliable. In turn, people avoid making judgments. Also, they remain fair in their work. Thus, empirical writing allows individuals to present accurate information that addresses existing knowledge gaps.

Critical Thinking in Objective Writing

Objective writing is unique because it enhances critical thinking. For instance, learners evaluate, calculate, and verify the information. In this case, students must gather relevant details and determine their significance to the subject. Besides, people must ensure that the audience attains a deeper understanding of the topic. Therefore, learners must appraise information to achieve the desired goals during factual writing.

Maintaining a Neutral Tone

Objective writing is essential because it allows students to use a neutral tone. For instance, one should not use opinionated, biased, or exclusive language. Basically, learners must submit unbiased information to an audience. Instead, scholars allow readers to determine their opinions. However, imbalanced information does not persuade people to accept a narrow way of thinking. In this case, the approach helps writers to present relevant facts about a subject. Thus, scholars should learn factual writing since the method allows them to be less judgmental.

Following a Formal Style in Objective Writing

Objective writing is an essential skill because it helps learners to follow formal style. Basically, academic papers must use the official language. In this case, students avoid personal pronouns. Also, the extensive use of the third person enhances the clarity of an assignment. Then, empirical writing helps scholars to avoid intensifiers that exaggerate their arguments. For example, people should avoid words, like “very” and “really,” since they make information vague. Finally, scholarly papers require the proper use of punctuation marks. In turn, successful learners proofread their works to ensure that they use commas and full stops effectively. Besides, the approach prevents all forms of miscommunication. Therefore, writers should follow the rules of factual writing because it trains them to maintain a formal tone in their papers.  

Expressing Ideas

Objective writing allows students to express ideas explicitly. For example, learners develop precise sentences to express their thoughts. In this case, they make their work comprehensible. Besides, the approach helps essays to stand out. Therefore, people should learn objective writing because it allows them to communicate clearly.

Summing Up on Objective Writing

In conclusion, objective writing requires people to cover irrefutable facts. Basically, the process is unique because it enables learners to develop critical thinking skills when completing assignments. Also, scholars should learn to empirical writing because they gain the ability to follow a neutral tone. In turn, they learn to write by using a formal and specific style. Thus, objective writing improves the quality of academic papers.

To Learn More, Read Relevant Articles

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“Subjective” vs. “Objective”: What’s The Difference?

• Quick Summary
• What Does Subjective Mean?
• What Does Objective Mean?
• How To Use Them

Has someone ever asked for your objective opinion? Or said that something is “entirely subjective ”? The words subjective and objective are used in all kinds of contexts, from journalism to science to grammar, and they’re often discussed as opposites. But what do they actually mean?

In most cases, it comes down to whether something is based on personal experience or on verifiable facts. But it can get confusing. An opinion or viewpoint can be said to be objective or subjective, depending on how it was formed. We’re here to clear all of that up by explaining what each word means and how each should be used.

⚡️ Quick summary

Subjective most commonly means based on the personal perspective or preferences of a person—the subject who’s observing something. In contrast, objective most commonly means not influenced by or based on a personal viewpoint—based on the analysis of an object of observation only.

What does subjective mean?

Generally speaking, subjective is used to describe something that exists in the mind of a person or that pertains to viewpoints of an individual person.

Sometimes, subjective means about the same thing as personal . Everyone’s experience of an event is subjective , because each person’s circumstances and background are unique, leading to different interpretations.

Subjective observation is centered on a person’s own mind and perspectives , as opposed to being general, universal, or scientific . In this way, describing an observation as subjective often implies that it comes with (or is based on) personal biases .

In philosophy, subjective specifically means relating to an object as it exists in the mind, as opposed to the thing as it exists in reality (the thing in itself). All perception relies on your mind, so your perception of a thing is ultimately subjective.

What does objective mean?

In most of its common uses, objective is contrasted with subjective, often as if it’s the opposite. Objective most commonly means not influenced by an individual’s personal viewpoint— unbiased (or at least attempting to be unbiased). It’s often used to describe things like observations, decisions, or reports that are based on an unbiased analysis.

Something that’s truly objective has nothing to do with a person’s own feelings or views—it just deals with facts. When someone says “Objectively speaking,” they’re indicating that they’re going to give an unbiased assessment—not one based on their personal preferences.

Journalists are trained to be as objective as possible when reporting—to leave their opinions out of it and just record and present the facts. This is called objectivity .

What else does objective mean?

In grammar, the word objective is applied to words that function as objects —the recipients of actions. In the sentence The dog ate my homework , the word homework is in the objective case (meaning that it’s the object —the recipient—of the action). The word subjective, on the other hand, is applied to a word that’s the subject of the sentence (in the given example, the dog is the subject—the one performing the action).

Learn more about the verbs that take direct objects—transitive verbs.

Objective is also commonly used as a noun meaning a goal or a target, as in The objective of this article is to teach you about the difference between objective and subjective .

Examples of subjective vs. objective

Let’s think about some scenarios in which something might be classified as subjective or objective.

Let’s say you’re a restaurant critic. There may be certain foods that you subjectively dislike—ones that are just not to your taste. But when critiquing dishes, you must leave your subjective tastes aside and be objective about what you eat—making objective judgments about things like how it’s cooked and seasoned and how the ingredients work together. Even if you’re served a dish that you subjectively don’t like, it’s your job to objectively assess its quality.

In a scientific experiment, your hypothesis might be based—at least in part—on your subjective opinion about what the results will be. But science is about being completely objective by gathering data and making conclusions based on the data.

In everyday life, your objective opinion is the one that sets aside your subjective preferences or feelings about something and instead assesses it based on facts and reality.

How to use subjective vs. objective

Use subjective when you’re talking about an opinion or feeling that is based on an individual’s perspective or preferences.

Use objective when you’re talking about something—like an assessment, decision, or report—that’s unbiased and based solely on the observable or verifiable facts.

Examples of subjective and objective used in a sentence

• All art is subjective —everyone has their own personal interpretation.
• We want to record your subjective views on the topic, so just be honest.
• You can always count on her for an objective opinion, no matter what her personal feelings are.
• Although my objective assessment is that the book is poorly written, I can’t help but love its enemies-to-friends plotline.
• The first part of the assignment is an objective analysis of the data; the second part is an essay on your subjective reaction to it.

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• Starting the research process
• Research Objectives | Definition & Examples

Research Objectives | Definition & Examples

Published on July 12, 2022 by Eoghan Ryan . Revised on November 20, 2023.

Research objectives describe what your research is trying to achieve and explain why you are pursuing it. They summarize the approach and purpose of your project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement . They should:

• Establish the scope and depth of your project
• Contribute to your research design
• Indicate how your project will contribute to existing knowledge

Table of contents

What is a research objective, why are research objectives important, how to write research aims and objectives, smart research objectives, other interesting articles, frequently asked questions about research objectives.

Research objectives describe what your research project intends to accomplish. They should guide every step of the research process , including how you collect data , build your argument , and develop your conclusions .

Your research objectives may evolve slightly as your research progresses, but they should always line up with the research carried out and the actual content of your paper.

Research aims

A distinction is often made between research objectives and research aims.

A research aim typically refers to a broad statement indicating the general purpose of your research project. It should appear at the end of your problem statement, before your research objectives.

Your research objectives are more specific than your research aim and indicate the particular focus and approach of your project. Though you will only have one research aim, you will likely have several research objectives.

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Research objectives are important because they:

• Establish the scope and depth of your project: This helps you avoid unnecessary research. It also means that your research methods and conclusions can easily be evaluated .
• Contribute to your research design: When you know what your objectives are, you have a clearer idea of what methods are most appropriate for your research.
• Indicate how your project will contribute to extant research: They allow you to display your knowledge of up-to-date research, employ or build on current research methods, and attempt to contribute to recent debates.

Once you’ve established a research problem you want to address, you need to decide how you will address it. This is where your research aim and objectives come in.

Step 1: Decide on a general aim

Your research aim should reflect your research problem and should be relatively broad.

Step 2: Decide on specific objectives

Break down your aim into a limited number of steps that will help you resolve your research problem. What specific aspects of the problem do you want to examine or understand?

Step 3: Formulate your aims and objectives

Once you’ve established your research aim and objectives, you need to explain them clearly and concisely to the reader.

You’ll lay out your aims and objectives at the end of your problem statement, which appears in your introduction. Frame them as clear declarative statements, and use appropriate verbs to accurately characterize the work that you will carry out.

The acronym “SMART” is commonly used in relation to research objectives. It states that your objectives should be:

• Specific: Make sure your objectives aren’t overly vague. Your research needs to be clearly defined in order to get useful results.
• Measurable: Know how you’ll measure whether your objectives have been achieved.
• Achievable: Your objectives may be challenging, but they should be feasible. Make sure that relevant groundwork has been done on your topic or that relevant primary or secondary sources exist. Also ensure that you have access to relevant research facilities (labs, library resources , research databases , etc.).
• Relevant: Make sure that they directly address the research problem you want to work on and that they contribute to the current state of research in your field.
• Time-based: Set clear deadlines for objectives to ensure that the project stays on track.

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If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Research objectives describe what you intend your research project to accomplish.

They summarize the approach and purpose of the project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement .

Your research objectives indicate how you’ll try to address your research problem and should be specific:

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

Scope of research is determined at the beginning of your research process , prior to the data collection stage. Sometimes called “scope of study,” your scope delineates what will and will not be covered in your project. It helps you focus your work and your time, ensuring that you’ll be able to achieve your goals and outcomes.

Defining a scope can be very useful in any research project, from a research proposal to a thesis or dissertation . A scope is needed for all types of research: quantitative , qualitative , and mixed methods .

To define your scope of research, consider the following:

• Budget constraints or any specifics of grant funding
• Your proposed timeline and duration
• Specifics about your population of study, your proposed sample size , and the research methodology you’ll pursue
• Any inclusion and exclusion criteria
• Any anticipated control , extraneous , or confounding variables that could bias your research if not accounted for properly.

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How to Write Objectives | A Step-to-step Guide (2023)

Astrid Tran • 31 Aug 2023 • 6 min read

Objectives are needed for every aspect of life, work and education. 

Whether you are setting objectives for academic research, teaching and learning, courses and training, personal development, professional growth, a project, or more, having clear objectives like having a compass to help you stay on track.

So, how to write objectives? Check out this article to get a complete guide on writing realistic and impactful objectives.

Table of Contents

How to write objectives of a project

How to write objectives for a presentation, how to write objectives for lesson plan, how to write objectives for a research, how to write objectives for personal growth.

More tips on how to write objectives

Frequently Asked Questions

Project objectives often focus on tangible results, such as completing specific tasks, delivering products, or achieving certain milestones within a defined timeframe. 

Writing project objectives should follow these principles:

Start early : It is important to set your project objectives at the beginning of your project to avoid unexpected situations and employees misunderstanding. 

Changes : Project objectives can be determined to address challenges of previous projects experience and seek to minimize potential risks prior to the project begins.

Achievement : An objective of a project should mention what success is. Different success is measured by specific and measurable objectives. 

OKR : OKR stands for “objectives and key results,” a managerial model that aims to set goals and identify metrics to measure progress. Objectives are your destination, while key results contribute to the path that will get you there. 

Focus : Different project objectives might consist of related issues such as:

• Customer satisfaction
• Turnover and Retention
• Sales and Revenue
• Return on investment (ROI)
• Sustainability
• Productivity

For example : 

• The goal of the campaign is to improve the traffic by 15% before the end of the first quarter. 
• This project aims to produce 5,000 units of products in the next three months.
• Add five new methods for clients to seek the feedback form in-product within the next three months.
• Increase click through rate (CTR) engagement on email by 20% by the end of the second quarter.

Presentation objectives outline what you intend to accomplish with your presentation, which might involve informing, persuading, educating, or inspiring your audience. They guide the content creation process and shape how you engage your listeners during the presentation.

When it comes to writing presentation objectives, there are some notes to look at:

The questions “Why” : To write a good presentation objective, start with answering why questions, such as Why is this presentation important to your audience? Why should people invest time and money to attend this presentation? Why is your content important to the organization?

What do you want the audience to know, feel and do ? Another important of writing objectives for a presentation is considering the comprehensive impact your presentation has on the audience. This pertains to the informational, emotional, and actionable aspect.

Rule of three : When you write your objectives in your PPT, don’t forget to express no more than three key points per slide. 

Some examples of objectives: 

• Ensure the managers understand that without additional funding of $10,000, the project will fail.
• Get commitment from the director of sales to a three-tier pricing proposal for customer Prime.
• Get the audience to commit to reducing their personal plastic usage by signing a pledge to avoid single-use plastics for at least a week.
• Participants will feel empowered and confident about managing their finances, replacing financial anxiety with a sense of control and informed decision-making.

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Learning objectives, often used in education and training, specify what learners are expected to gain from a learning experience. These objectives are written to guide curriculum development, instructional design, and assessment.

A guide on writing an objective for learning and lesson plan described as follows:

Learning objectives verbs : There is no better way to have learning objectives start with measurable verbs collected by Benjamin Bloom based on level of cognition.

• Knowledge level: tell, uncover, show, state, define, name, write, recall,…
• Comprehension level: indicate, illustrate, represent, formulate, explain, classify, translate,…
• Application level: perform, make a chart, put into action, build, report, employ, draw, adapt, apply,…
• Analysis Level: analyze, study, combine, separate, categorize, detect, examine,…
• Synthesis Level: integrate, conclude, adapt, compose, construct, create, design,…
• Evaluation Level: evaluate, interpret, decide, solve, rate, appraise, verify,…

Student-centered : Objectives should reflect the unique aspirations, strengths and weaknesses of each student, emphasize what students will know or be able to do, not what you will teach or cover. 

Learning Objective Examples:

• To recognize the power of different types of language
• By the end of this course, students will be able to identify and develop data collection instruments and measures for planning and conducting sociological research.
• By the end of this course, students will be able to identify their own position on the political spectrum.

The purpose of research objectives is congruent with research study outcomes.They articulate the purpose of the research, what the researcher intends to investigate, and the expected outcomes.

There are severals principles to follow to ensure a well-written research objectives:

Academic language : It is important to note that research writing is strict on the use of language. It is held to a high standard of clarity, precision, and formality.

Avoid using first-person references to state the objectives. Replace “I will” with neutral phrasing that emphasizes the research’s intention. Avoid emotional language, personal opinions, or subjective judgments.

Pinpoint the Focus : Your research objectives should clearly articulate what your study aims to investigate, analyze, or uncover.

Specify the Scope : Outline the boundaries of your research by specifying the scope. Clearly delineate what aspects or variables will be examined, and what will not be addressed.

Maintain Consistency with Research Questions : Ensure your research objectives align with your research questions.

Frequently used phrases in research objectives

• …contribute to the knowledge of…
• …search for…
• Our study will also document….
• The primary objective is to integrate…
• The purposes of this research include:
• We attempt to…
• We formulated these objective based on
• This study searches for
• The second gold is to test

Objectives for personal growth often focus on individual improvement on skills, knowledge, well-being, and overall development.

Personal growth objectives encompass various aspects of life, including emotional, intellectual, physical, and interpersonal dimensions. They serve as roadmaps for continuous learning, growth, and self-awareness.

• Read one non-fiction book each month to expand knowledge in areas of personal interest.
• Incorporate regular exercise into the routine by walking or jogging for at least 30 minutes five times a week.

Tips to write objectives for personal growth from AhaSlides.

💡 Development Goals For Work: A Step-By-Step Guide For Beginners with Examples

💡 What is Personal Growth? Set Up Personal Goals For Work | Updated in 2023

💡 Work Goals Examples For Evaluation with +5 Steps To Create in 2023

How to write objectives in general? Here are common tips for setting objectives of any field.

#1. Be concise and straightforward

Keep the words as simple and straightforward as much as possible. It is much better to remove unnecessary or ambiguous words that might lead to misunderstanding.

#2. Keep your number of objectives limited

Don’t confuse your learners or readers with too many objectives. Concentrating on a few key objectives can effectively maintain focus and clarity and prevent overwhelming. 

#3. Use action verbs

You can start each objective with one of the following measurable verbs: Describe, Explain, Identify, Discuss, Compare, Define, Differentiate, List, and more.

#4. Be SMART

SMART objectives framework can be defined with specific, measurable, achievable, relevant, and time-bound. These objectives are clearer and easier to understand and achieve.

⭐ Want more inspiration? Check out AhaSlides to explore the innovative way to get presentations and lesson engaging and fun!

What are the 3 parts of an objective?

According to Mager (1997), objective statements contain three parts: behavior (or, performance), conditions, and criteria.

What are the 4 elements of a well-written objective?

The four elements of an objective are Audience, Behavior, Condition, and Degree, called A-B-C-D method. They are used to identify what a student is expected to know and how to test them.

What are the 4 components of objective writing?

There are four components of an objective include: (1) the action verb, (2) conditions, (3) standard, and (4) the intended audience (always the students)

Ref: Indeed | Batchwood | 

Astrid Tran

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