linkedin premium business plan price

How Much Does LinkedIn Premium Cost in 2024 and Is It Worth It?

With the recent spates of tech industry layoffs resulting in fierce competition among applicants, and the rise of AI fueling widespread job insecurity, 2024 is shaping up to be a challenging year for job hunters.

Fortunately, LinkedIn continues to be a reliable professional weapon for applicants looking to stand out from the masses, and businesses focusing on cost effective recruitment. However, with every dollar counting more than ever, is splashing out on a LinkedIn premium membership worth it? Or will using LinkedIn’s free package be enough?

To help you figure out if LinkedIn Premium will be a good investment for you in 2024, we break down the cost of LinkedIn’s paid Career and Business pricing plans. More specifically, we look at the capabilities of these packages compare to the platform’s forever-free tier.

We also explain which users will benefit the most from each plan, if you’re unsure which is the best fit for you. Read on for a complete guide to how much LinkedIn Premium costs and our take on if it’s actually worth it.

In this guide:

• How much does LinkedIn Premium cost?
• LinkedIn Pricing Plans at a Glance

LinkedIn Basic Explained

Linkedin premium career explained.

• LinkedIn Premium Business Explain
• Why is LinkedIn So Expensive?
• Is LinkedIn Premium Worth It?

Get the latest tech news, straight to your inbox

Stay informed on the top business tech stories with Tech.co's weekly highlights reel.

By signing up to receive our newsletter, you agree to our Privacy Policy . You can unsubscribe at any time.

How Much Does LinkedIn Premium Cost?

A LinkedIn Premium Career account costs $29.99 per month , or $239 per year if you’re happy to pay annually. This plan unlocks a number of useful benefits like featured application statuses, InMail functionality, and of course the social network’s AI features. It’s ultimately aimed at the job seekers who want to enhance their competitive advantage on the platform.

LinkedIn also offers a premium tier for businesses called LinkedIn Premium Business. This plan costs $59.99 per month , or $575.88 per year , and intends to increase business changes of hiring with detailed insights, enhanced profile visibility, and AI-powered advice and takeaways.

While these are LinkedIn’s only dedicated pricing packages, the platform also offers a variety of other packages, each with its own use case and price point. If you’re interested in leaning more about LinkedIn’s different pricing packages, we’ve summarised its different plans below:

LinkedIn Pricing Plans at a Glance (2024)

• LinkedIn offers a forever-free version called LinkedIn Basic
• LinkedIn Premium Career helps users get hired and get ahead in their personal life, and costs $29.99 per month
• LinkedIn Premium Business account helps business leaders attract new talent and scale their business and costs $99.99 per month .
• LinkedIn Sales Navigator Core is designed to help professionals generate leads and build their clientele and costs $99.99 per month .
• LinkedIn Sales Navigator Advanced is intended for sales looks looking for full access to LinkedIn’s sales toolkit and is available for $149.99 per month .
• LinkedIn Sales Navigator Advanced Plus was designed for enterprise sales teams and offers an additional CRM integration. Prices for this plan are based on individual business needs.
• LinkedIn Recruiter Lite is LinkedIn’s entry-level recruiting tool and is best suited for individuals and small teams. It costs $170 per month .
• LinkedIn Recruiter is for professional services and staffing firms, offers a higher cap on candidate search alerts, and costs $835 per month .
• LinkedIn Learnings is LinkedIn’s educational platform that he’s users develop business, tech-based, and creative skills. Prices for this plan start from $19.99 per month .

How much does LinkedIn Premium cost per month?

How much does linkedin premium cost per year.

LinkedIn offers a free-of-change, basic membership for users looking to create and maintain a professional profile online. LinkedIn Basic is ideal for individuals looking to improve their online presence, connect with people in their industry, and search for job opportunities. Below we list some ways LinkedIn users can benefit from the Basic plan.

LinkedIn Basic key features

• Build your professional identity
• Search and view other LinkedIn profiles
• Connect and network with other LinkedIn profiles
• Request and give recommendations
• Request five introductions at a time
• Receive InMail messages
• See who’s viewed your profile for five days
• Conduct up to 100 profile searches

LinkedIn Basic does have some limitations , however. If you use the free plan you aren’t able to send messages to profiles you’re not connected to, you’re only able to see who has viewed your profile for the past five days, and your searches are limited.

Who should use LinkedIn Basic?

Due to LinkedIn Basic’s affordability, it’s ideal for casual job seekers , students , and small business owners . Its search cap and InMail restrictions make it less suitable for active job seekers and larger companies, however.

LinkedIn Premium Career is LinkedIn’s premium package for job seekers. It offers everything included in the platform’s Basic tier, plus a range of expanded and new features. For instance, in order to use LinkedIn’s new AI tools , you’ll need a Premium account.

In a recent LinkedIn survey, it was found job seekers using LinkedIn Premium were hired 2x faster that those using its free plan. This suggests the plan is ideal for individuals looking to get a new job quickly.

Read on to learn more about the benefits of the plan and how they’re designed to make it easier for users to expand their professional network and access career opportunities.

Premium Profile Badge

Premium Career users will have the option to display a gold badge on their profile picture and search results. This badge helps users stand out from other job applicants and sends a clear message to recruiters that they’re serious about making connections and exploring new opportunities.

More profile searches

Unlike Linked Basic, which imposes monthly search caps, the Premium Career plan doesn’t limit the amount of profile searches you can make. This makes it easier for job seekers to browse profiles up to 3rd-degree connections, and increase the size of their professional network.

More InMail Options

Individuals using this plan are also able to use InMail to message people outside of their professional network. Unlike most other messaging mediums, once you’ve mailed the recipient, they will be able to see who you are, as well as a blow-by-blow of your professional history.

With findings from LinkedIn revealing that people are 4.6x more likely to reply to an InMail than a standard email, this feature is a huge bonus for individuals looking to boost their visibility and make value connections.

Featured Applicant Status

With LinkedIn Premium, you receive recommendations for roles where you’d be considered a top applicant from recruiters. You can also apply for these jobs being highlighted as a “Featured Applicant”, and your job application will also automatically be prioritized over non-applicant members.

LinkedIn Learning

LinkedIn Premium Career users also get unlimited access to the website’s in-house learning platform LinkedIn Learning, unlocking access to relevant personalized e-learning content and helping them take the next step in their careers. The platform library offers courses in seven languages, spanning topics like creativity, diversity and inclusion, and leadership and management.

LinkedIn learning platform screenshot. Source: learning.linkedin.com

See Who Has Viewed Your Page

While Basic members are only able to see who viewed their profile in the last five days, Premium members can see the names and occupations of everyone who has checked out their account in the last 90 days. Premium users also gain insights into how these accounts found your profile, helping them optimize their profile and increase their overall visibility.

Who should use LinkedIn Premium Career? 

Due to the plan’s enhanced professional features, it’s a great option for job seekers serious about increasing their visibility and finding opportunities fast . It’s also a great package for users working towards their professional goals, as long as they’re able to spare the monthly costs.

LinkedIn Premium Business Explained

LinkedIn Premium Business is the platform’s premium tier designed specifically for business owners and managers. The package offers a number of advantages from the free plan, including access to detailed analytics, and improved sales and networking features. Take a look at some of LinkedIn Premium Business’s capabilities below.

LinkedIn Premium Business key features

• 15 InMail messages per month
• Unlimited searches
• LinkedIn Learning access
• See who’s viewed your profile for 90 days
• Detailed business Insights

LinkedIn Business Career is a great way to utilize the platform’s networking, marketing, and sales features. It’s especially suited toward sales teams looking to optimize their prospecting, lead generation, and lead management processes. However, dedicated sales teams with more advanced needs may benefit more from the website’s Sale Navigator package, as it offers 50 InMail credits per month, custom alerts on leads, and enhanced boolean search queries for only $40 more per month .

Who should use LinkedIn Premium Business?

If you’re a business owner or manager looking to improve your hiring potential and expand your professional network LinkedIn Premium Business will be worth the investment. However, teams using the platform to drive up sales performance will be better off opting for LinkedIn Sales Navigator, instead.

Why Is LinkedIn Premium So Expensive?

Verdict: is linkedin premium worth it.

Considering the unfettered access you get to LinkedIn’s career-building, job-hunting, and networking features, LinkedIn Premium Career is definitely worth it for job seekers looking to stand out from the competition. The premium tier can also be a great investment for individuals in full-time employment who prioritize growing in their career and seeking a community of like-minded professionals.

Adorning a slightly larger price tag of $59.99 per month , LinkedIn Premium Career will be worth it for businesses and managers that are restricted by LinkedIn basics stringent search and messaging limits.

However,  we think its value offering is slightly less competitive than LinkedIn’s Sales Navigator package. So if you’re using LinkedIn to further your sales strategy, we’d recommend investing a few more dollars a month into this package instead.

Stay informed on the top business tech stories with Tech.co's weekly highlights reel.

We're sorry this article didn't help you today – we welcome feedback, so if there's any way you feel we could improve our content, please email us at [email protected]

• Artificial Intelligence
• Product News

Written by:

Your Social Security Number Has Probably Been Stolen – Here’s What To Do

Billions of personal records may have been compromised in a...

Google Employees Hit Back at Ex-Boss’s Remote Work Slam

The former CEO claimed Google's AI problems were down to...

Study: Three Quarters of Recruiters Prefer AI Headshots to Real Ones

Most recruiters would be put off by a candidate with an AI...

Anti-Deepfake Law Passes US Senate Unanimously

The law would create a civil right for victims of...

Digital Fodder

Start & Grow Your Online Business

LinkedIn Premium Review: Is It Worth Paying for in 2024?

July 23, 2024

Affiliate Disclosure: We may earn a commission if you buy something through the links on this page (at no extra cost).

LinkedIn has never been the shiniest object among its social media peers. However, it’s arguably one of the most valuable websites for career and business development activities, including recruiting talent, applying for jobs, generating leads, getting clients, and networking. So, let’s review its premium plans in this post.

LinkedIn offers free and premium accounts/plans, which over 1 billion people use to maintain online professional profiles in more than 200 countries and territories worldwide.

I’ve been on LinkedIn since October 18, 2009. I joined the platform because of the hype surrounding it and to expand my online footprint. Since then, I’ve made numerous changes and tweaks to my profile.

I’ve never focused on LinkedIn to make money online, as I have with Facebook and YouTube, because it’s one-dimensional by comparison. Nevertheless, I tried LinkedIn Premium Business to assess how I could use it to grow my digital marketing agency, including gaining leads and clients.

LinkedIn Premium Overview

LinkedIn Premium supports job seekers, business owners, salespeople, talent professionals, and recruiters. Users can choose from four plans with goal-centric features and InMail credits.

What is a LinkedIn InMail?

LinkedIn InMails allows you to send messages to people outside your network, i.e., people not on your connections list. Messages can have up to 200 characters in the subject line and 1,900 characters in the body. You must also enter a character in the subject line to send an InMail. Lastly, you can accumulate InMail message credits monthly, which expire after 120 days .

LinkedIn Premium Plans

Premium Career: Premium Career helps you search for a job and advance your professional life.

• 5 InMail credits
• Private browsing
• Direct messaging
• Stand out and get in touch with hiring managers
• See how you compare to other applicants
• See who has viewed your profile
• Unlimited access to LinkedIn Learning

Premium Business: Premium Business helps you develop and scale your business.

• 15 InMail credits
• Premium Career
• Unlimited people browsing
• Find and contact the right people
• Business Insights
• Custom lead and account lists
• Lead recommendations and saved leads

Sales Navigator Core: Sales Navigator helps you find prospects and build clientele.

• 50 InMail credits
• Premium Business
• Advanced search and filters
• Standalone sales interface
• Real-time updates and alerts

The Sales Navigator Advanced and Sales Navigator Advanced Plus plans offer more features, including CRM, engagement, enterprise, and administrative tools.

Recruiter Lite: Recruiter Lite helps you find and hire employees.

• 30 InMail credits
• Find and contact candidates faster
• Build relationships with prospective hires
• Automatic candidate tracking
• Integrated hiring

LinkedIn Recruiter Professional Services and LinkedIn Corporate plans offer more InMails, search filters, and features.

Try TubeBuddy for Free

LinkedIn Premium Pricing

LinkedIn offers monthly and annual billing, and renewals will occur at the end of your billing period. Also, yearly billing will save you money.

Here are the monthly fees in USD based on annual billing. Also, prices vary by country and don’t necessarily reflect midmarket exchange rates.

LinkedIn Premium Pros and Cons

What are the overall benefits and drawbacks of using LinkedIn Premium? Let’s review them.

• InMail credits to contact members and receive messages directly
• Deeper insights and analytics for specific goals
• Additional dashboards, filters, and advanced search
• Greater control regarding member interactions
• Integration with third-party apps
• Users must pay a subscription fee
• Plans are expensive if you’re on a tight budget
• Some users find the features underwhelming

LinkedIn Premium Versus Basic (Free)

Before you decide if LinkedIn Premium is worth the investment, let’s review what a free account offers. With a basic account, you can:

• Create a profile in multiple languages to highlight your career progress, educational achievements, contact info, and other biographical details.
• Find, connect, and follow colleagues, classmates, family, friends, and people.
• Follow pages, hashtags, LinkedIn influencers, and newsletters.
• Join and create groups.
• Attend and create events.
• Create a services page to showcase your work and experience.
• Review salaries for various roles, locations, and companies.
• Request and provide recommendations.
• Message LinkedIn members (limited to connections and group members).
• Receive messages from LinkedIn Premium users.
• Publish and post content.
• Job search and post a job.

Other LinkedIn Services

• LinkedIn Marketing
• LinkedIn Learning

More great content:

• 7 Ways to Make Money on Fiverr
• 26 Best Sites Like Udemy for Online Learning
• 27 Sites Like Upwork for Freelancer Jobs
• 20+ Best Tools for Marketers & Businesses

LinkedIn InMail Alternatives

LinkedIn Premium’s most touted feature is InMail, but is it worth paying for? No, it isn’t worth the expense. Secondly, there are other ways to message and connect with people on LinkedIn or other social apps for free or less money. Here are some methods.

Send a person a connection request and note why you want to connect with them. That’s how I’ve developed many relationships and grown my LinkedIn network.

Add “LION” (LinkedIn Open Networker) to your headline to grow your network faster. A LION is a person who is willing to connect with anyone and everyone on LinkedIn. Alternatively, seek LIONs to expand your networking possibilities.

Review the person’s profile to see what groups he’s joined and request to join those groups. When you become a group member, click on “members” or “see all” (in the top right corner) and search for the person. You’ll likely be able to message that person.

Let recruiters know you’re open to working and seeking opportunities by enabling the profile hashtag #opentowork.

Contact mutual connections, one at a time, for an introduction to the person you want to meet.

Review the individual’s about/intro section for her contact details.

Contact the person through a social media app like Facebook, Messenger, YouTube, or Twitter.

Visit the person’s company and personal website for a contact form or email address.

Subscribe to the person’s newsletter to get his email. For example, one surefire way to contact me is to subscribe to my email list and respond to one of my emails.

Use a sales intelligence and automation platform. Many sales intelligence companies provide email addresses for LinkedIn users, including RocketReach, Clearbit Connect, Hunter, Find That Email, and ContactOut.

My LinkedIn 30-Day Free Trial

I tried LinkedIn Premium for 30 days and chose the Premium Business plan. It was fantastic to see the gold premium icon beside my name. Additionally, I could see who viewed me in the last 90 days and how they found me, for example, on the homepage or through a connection.

I sent a few InMails but didn’t get any replies. However, I did receive messages from people outside my network because I was on a premium plan (InMail works both ways; you can send and receive messages from individuals who aren’t connected to you). I didn’t take any courses on LinkedIn Learning as I prefer to take classes on Coursera .

LinkedIn Premium Discount

LinkedIn occasionally offers a reactivation discount to help you convert and save. It can appear a few weeks or months after you cancel your plan.

LinkedIn might also let you retry Premium for free. However, that option may only appear after months of not using it.

Is LinkedIn Premium Worth It?

I wasn’t impressed with LinkedIn Premium Business because the additional features, insights, and analytics weren’t as valuable as I had hoped. However, the gold Premium icon made me appear as a professional networker and somebody in the “in” crowd (no pun intended).

You could make the “get one client, and it pays for itself” argument regarding premium business and sales plans. However, that’s a flawed premise because you can get clients without LinkedIn Premium and with free methods, as I have. Therefore, it isn’t easy to justify spending hundreds on a LinkedIn premium plan.

Since I only tried Premium Business, I don’t know how other plans measure up. However, I’m confident salespeople and recruiters can benefit from LinkedIn’s premium services.

Is LinkedIn Premium worth it for job seekers? No, it isn’t. LinkedIn Premium Career comes with a few helpful benefits. However, those features won’t make or break your employment prospects. Secondly, while having a LinkedIn profile is essential for most job seekers, gaining employment requires more than having a premium account. Alternatively, job seekers should learn how to get a job by reading how-to articles, getting advice, rehearsing interviews, networking, etc.

First, many alternative solutions to LinkedIn Premium are more practical and cost-efficient. Secondly, LinkedIn Basic is robust and provides many terrific features to complete activities on a smaller scale. Finally, other products and services can benefit your business just as much.

• Recent Posts

• 39 Best High-Paying Affiliate Programs in 2024
• 17 Best AI Tools for YouTube Creators (2024)
• 20+ Best Tools for Marketers & Business Owners in 2024

Related Posts

Upwork is one of the largest freelancer marketplaces, and companies of every size use it from one-person startups to major corporations. Businesses can quickly find…

Shopify is a leading cloud-based, multi-channel commerce platform designed for businesses of all sizes. Merchants/sellers use Shopify to create, set up, and operate their stores…

Table of content

How much does LinkedIn Premium cost? Account types, plans & more

If free LinkedIn basic features are not good enough, you can choose to upgrade and get access to Premium perks. However, if you wonder about the pricing, you should know that LinkedIn Premium cost depends on the subscription plans of choice:

• LinkedIn Premium Career
• LinkedIn Premium Business
• Sales Navigator

Before we come to pricing of each account type, it's important to note that if you want to opt for one out of the above, the decision isn't just about price. While a free LinkedIn account can handle various tasks, subscribing to LinkedIn Premium offers invaluable benefits. 

That said, let's first examine the limitations of the free LinkedIn account.

What are the limitations of a free LinkedIn account?

The free LinkedIn account is a good place to start, but it has some restrictions. 

1. You get limited search results on the free account

When you search on LinkedIn with a free account, you're only able to see the first 1000 results. This might seem like a lot, but if you're doing LinkedIn lead generation , you could miss out on finding the perfect leads. 

Paying for LinkedIn Premium cost solves this problem by giving you access to more search results . Hence ensuring you don't miss out on connecting with the right people.

2. There is a limit on the commercial use of a free LinkedIn account

Using LinkedIn's search a lot for business with a free account can cause a temporary block until month-end. Therefore, LinkedIn may block you from searching if you use it too much for business.

These sorts of restrictions can be frustrating, mainly if you rely on LinkedIn to find, 

• new clients, 
• customers, 
• or employees. 

Upgrading to a Premium plan removes this limit. It means that you are allowed to use LinkedIn as much as you need for your business without interruptions.

3. You can’t send message to 2nd & 3rd-degree connections

With a free LinkedIn account, you can only message people you're directly connected to. This means you must send them a connection request if you want to contact someone outside your immediate network. 

However, not everyone will accept your request, making expanding your network and connecting with new opportunities challenging. 

Paying the LinkedIn Premium cost for any plan gives you access to features like InMail . This feature allows you to message anyone on LinkedIn, regardless of whether you're connected or not. 

4. You can’t see who viewed your profile

One downside of having a free LinkedIn account is that you can't see who's been looking at your profile. 

This means you miss out on valuable opportunities to connect with people who are interested in your work or business. Imagine if a potential client or employer checks out your profile, but you cannot know. 

Upgrading to a Premium plan solves this problem by giving you access to profile viewer insights . With this feature you can see who's been checking your profile. Based on that insight, you can reach out to the interested party and start a conversation.

Free Vs. paid LinkedIn Premium subscription

Here are some of the benefits you can expect when using a paid LinkedIn Premium account in comparison to a free membership. 👇

How much does LinkedIn premium cost? LinkedIn Premium account types

LinkedIn Premium subscription offers two different starter account types, Premium Career , and Premium Business . The pricing varies depending on the plan and VAT (Value-Added Tax), with options for monthly or annual subscriptions. 

Users can try LinkedIn Premium for free with a one-month trial to access all premium features at no cost. LinkedIn sends a reminder seven days before the trial ends. The objective is to let users easily cancel if they decide not to continue with the premium subscription.

Below is a summary table of starter LinkedIn Premium account types and their pricing plans:

⚠️ Note: The prices listed above for the LinkedIn Premium subscription plans do not include Value Added Tax (VAT), Goods and Services Tax (GST), or any other applicable taxes .

LinkedIn Premium Career cost - Best to quickly get hired on top jobs

LinkedIn Premium Career costs $29.99 per month (+VAT). The yearly subscription for LinkedIn Premium Career amounts to $239.88 (+VAT) when billed annually. 

LinkedIn Premium Career is perfect for job seekers, career changers, recent graduates, and professionals wanting to boost their careers. It offers, 

• advanced job search filters, 
• better visibility to hiring managers, 
• and insights into company data, helping users stand out and land their dream jobs.

The following are some of the major features that are offered in the Linkedin Premium Career account:

• Who’s Viewed Your Profile: See who checked out your profile and learn trends from the past year. You can also check profiles without revealing your identity.
• InMail: Send up to 5 messages each month to people who aren't in your network.
• Insights: Access information on other job seekers and companies.
• Search: Use advanced filters to find exactly the people you're looking for.
• AI Assistant: Use the AI writing assistant to enhance your profile for better opportunities.

With LinkedIn Premium Career, you’ll also get access to a huge library of over 21,000 courses on LinkedIn Learning . You can learn stuff at your own speed, whenever you want. They've got all kinds of topics like business, tech, and ways to grow personally on LinkedIn.

So, Whether starting a new job or improving your skills, you'll get course recommendations that match your goals. 

LinkedIn Premium Business cost - Best for business development professionals for lead generation

LinkedIn Premium Business costs $59.99 per month (+VAT). However, if you want annual billing, it will cost around $575.88 per year (+VAT) i.e., $47.99 less.

LinkedIn Premium Business is like a special toolkit for business development professionals, entrepreneurs, and small business owners. 

Here's how it helps each group:

For Business Development Professionals: With LinkedIn Premium Business, BD pros can practically turn their profile into a lead-generating machine. 

It gives them access to advanced search filters to find potential clients or partners to target specific;

• Industries, 
• Locations, 
• and job titles.

Furthermore, they can see who's viewed their profile, giving insight into who's interested in what they have to offer.

For Entrepreneurs: They can take their business to the next level with Premium Business. 

Whether you're looking for investors, partners, or clients, this account gives you an edge by:

• Showcasing your skills with rich media and presentations, 
• Stand out in search results, 
• and access online courses to sharpen your skills.

For Small Business Owners: Running a small business is all about making connections and growing your brand. LinkedIn Premium Business helps small business owners do just that. They can do the following;

• Flaunt their products or services to a wider audience, 
• Connect with other local businesses for partnerships, 
• or even find top talent to join their team. 

It's like having a virtual business advisor in your pocket.

With a LinkedIn Premium Business account you’ll get access to all the LinkedIn Premium Career features . 

However, you can expect the following set of bonus features, which are specially designed for businesses or business professionals.

1. Extended capabilities for fast-paced network growth

LinkedIn Premium Business offers expanded features like unlimited profile browsing and advanced search filters . 

You can use these enhanced capabilities to find and connect with potential leads or partners without any limitations. In other words, you can expand your LinkedIn business network much quicker than a free account.

2. Get an open profile for direct access

With LinkedIn Premium Business, you can receive messages from anyone on LinkedIn, regardless of your existing connections. Interested businesses or people in your offering can message you directly without needing to send connection requests or other formalities.

3. Easy monitoring of your profile visits

You can easily track profile views with LinkedIn Premium Business. It lets you monitor all profile visits over the past 365 days to gauge your profile's impact and popularity. 

You can use this information to optimize your LinkedIn presence and attract/reach out relevant connections.

4. More InMail credits than LinkedIn Career plan

With LinkedIn Premium Business you’ll get 15 InMail credits per month . 

The benefit of using LinkedIn’s InMail feature is that you’ll be able to,

• Write more detailed messages with more character space.
• Describe your purpose of connecting or reaching out comprehensively (without any limitations).
• Reach out to people or businesses before connecting with them via connection requests .

5. You can easily find, message, and connect with people for quick network expansion

LinkedIn Premium Business simplifies connecting directly with top executives, bypassing common hurdles. This means reaching decision-makers, even with strict privacy settings. 

With features like InMail credits and personalized message drafts, you can reach out to people who have viewed your profile. It's a simple and effective way to start conversations and build connections on LinkedIn. In other words these features make LinkedIn Premium cost justifiable.

LinkedIn Premium & AI

LinkedIn Premium uses AI to make your experience even better. With AI messages and post drafts, it helps you write messages to hiring managers or new connections. You'll save time and communicate more effectively. 

Plus, AI gives you insights on job posts, offering personalized tips and extra resources to improve your job search. 

And don't forget about the AI profile writing assistant . It helps you enhance your profile so you stand out from the crowd. These AI features are like your personal assistants, making LinkedIn Premium a valuable tool for small businesses and professionals.

LinkedIn Premium features - Career Vs. Business plan

If you're still wondering if LinkedIn Premium cost is reasonable and which plan is better, check out this comparison with all features.

What other paid subscriptions or tools does LinkedIn have to offer? 

For some people, LinkedIn Premium Business and Career are not enough. Therefore, LinkedIn offers other options as well. 

• Recruiter & Recruiter Lite

Let’s learn more about them below.

1. Sales Navigator (Core, Advanced, & Advanced Plus) - Best for sales professionals

LinkedIn Sales Navigator offers three subscription plans: Core , Advanced , and Advanced Plus .

The Core plan   offers features like advanced search filters, lead recommendations, and custom lists. You also get 50 InMail messages monthly, ROI reporting, and Account IQ for AI-powered account summaries. 

If you upgrade to the Advanced plan, you unlock more powerful tools, such as Relationship Explorer . It allows you to explore relationships more effectively, create dynamic org charts, and access advanced search filters.

The Advanced Plus plan is ideal for big sales teams. It includes CRM Embedded Profiles and better license management. 

Each sub-plan has its own pricing, so check out Sales Navigator cost here .

All of the three plans above help businesses connect more effectively with prospects and boost sales on LinkedIn.

For a detailed comparison between LinkedIn Premium and Sales Navigator , please visit our blog 👉 LinkedIn Premium Vs Sales Navigator .

2. Recruiter & Recruiter Lite - Best for recruiters

LinkedIn provides two main tools for recruiters: Recruiter Lite and LinkedIn Recruiter . 

Recruiter Lite is ideal for small businesses and costs $180/month (+VAT). It helps you to,

• Easily find top talent, 
• Track applicants, 
• and manage communications all in one place. 

Moreover, you get 30 InMail credits to reach out to potential hires directly.

On the other hand, LinkedIn Recruiter is customized for larger recruiting firms and offers advanced features such as:

• ATS integrations 
• and the Open to Work filter.

Priced at $835/month (+VAT), it gives you 150 InMail credits monthly. It's perfect if you need to simplify complex hiring processes and want more sophisticated capabilities.

Check out our blog here for a 👉   detailed comparison between LinkedIn Recruiter Lite, LinkedIn Recruiter, and LinkedIn Premium Business .

Which LinkedIn Premium account type is right for me?

Consider your particular goals and needs when deciding which LinkedIn Premium account type is right for you. 

LinkedIn Premium Career should be your go-to choice if you're focused on personal career development. It offers enhanced profile visibility, job insights, and access to LinkedIn Learning courses, perfect for advancing your career.

On the other hand, LinkedIn Premium Business is perfect for business development professionals and businesses aiming to expand their network and generate leads. 

To take your LinkedIn outreach and lead generation to the next level, consider integrating Skylead with your LinkedIn Premium account. 

With Skylead , a LinkedIn automation tool and cold email software,  you can enhance your LinkedIn Premium Business experience by, 

What are LinkedIn Premium accounts usually used for? Purpose of using LinkedIn Premium accounts

1. you can advance your career & get noticed by the right people.

Use advanced search filters to find job listings that match your preferences and show employers you're serious about their roles. LinkedIn Premium makes your job search easier by focusing on opportunities that fit your career goals.

It's like having a personal career coach,

• Offering tips to help you grow, 
• Find the right jobs, 
• and stand out to employers.

Additionally, LinkedIn Premium helps you connect with important people in your field, making it simpler to land your dream job.

2. You can exponentially grow your business & attract potential leads

LinkedIn Premium is like having a personal networking assistant . It helps you:

1. Build Your Brand : With LinkedIn Premium Business, you get tools to make your profile stand out. It helps you highlight your skills and experience more professionally. So when people check out your profile, they see the best of you.

2. Stay Updated on Industry Trends : LinkedIn Premium gives you access to many courses and resources. These help you stay updated about what's happening in your industry. So you can talk about the latest trends and ideas like a pro.

3. LinkedIn Lead Generation : LinkedIn Premium makes it easier to find and reach out to people who could be interested in what you do. You can search for specific types of people, like potential clients or partners, and send them messages directly. 

4. Increase Profile Views : LinkedIn Premium enhances your profile's visibility, making it easier for potential clients and leads to find you. The premium badge signals your commitment to professional growth, helping you attract more business opportunities and generate quality leads.

How to sign up for LinkedIn Premium?

To sign up for LinkedIn Premium, first log in to LinkedIn.com and hit the “Me ” profile icon at the top right of your homepage. Then, select “Settings & Privacy ” from the dropdown menu.

Go to “Account Preferences” on the left panel, and under “ Subscriptions & payments ”, click “ Upgrade .” Answer the prompts to get a plan recommendation, or choose any plan you prefer. 

Lastly, follow the prompts to complete the sign-up process.

You'll receive a welcome email from LinkedIn. To maximize your new features, explore the resources provided. 

To see all the tools available (after you had subscribed) , click on the “Me” dropdown menu, then “Premium features.”

What are the limitations of a LinkedIn Premium account and how can you overcome them?

LinkedIn Premium, in particular, Premium Business, offers valuable features for lead generation and networking. However, it comes with certain limitations. Here's how you can overcome them using LinkedIn automation tools like Skylead .

Why is LinkedIn Premium so expensive?

LinkedIn Premium might seem pricey, but it's packed with tools to help professionals shine and businesses thrive.

You get unlimited profile searches to find the right people easily. Moreover, your profile gets a boost in visibility, and you get detailed insights into how it's performing. You also get access to LinkedIn Learning, like having a library of courses to help you grow your skills.

Sure, the LinkedIn Premium cost might make you pause but think about the benefits stated above. So, for businesses serious about using LinkedIn to succeed, it's a smart investment. After all, this is our experience and you don't have to trust it. Give it a try and calculate ROI for yourself.

Is Linkedin Premium worth it for job seekers?

In short, yes. 

For just $29.99/month ( for the Premium Career account ), you can unlock many tools and land your dream job.

You stand out from the crowd with Featured Applicant status. You can check out what your competition is up to. Also, you can make sure that you're aiming for jobs that match your salary expectations.

And with helpful features like InMail , you can shoot a message straight to recruiters' inboxes. Additionally, that Premium badge adds some extra credibility to your profile.

So, getting LinkedIn Premium isn't just about finding a job. It's about finding the right one and taking big steps forward in your career journey.

Is Linkedin Premium worth it for sales?

To be honest, LinkedIn Premium of both career or business is not an ideal option for sales. 

However, LinkedIn Sales Navigator should be a must-have for anyone in sales ( if you are targeting LinkedIn specifically for leads ). For $99 a month (+VAT), it gives you tools that can really turbocharge your sales game.

With Sales Navigator you've got unlimited searches, advanced filters, and a whopping 50 InMail credits every month to reach out to potential clients directly.

With Sales Navigator, you can automate finding leads, set up special alerts, and make sure you never miss a chance to connect.

So, if you're all about growing your business, Sales Navigator should be your go to choice instead of LinkedIn Premium Plans. You can check out our detailed guide on LinkedIn Sales Navigator cost to make an informed decision.

Is Linkedin Premium worth it for recruiters?

If you're in recruitment, the ideal plan for you is not LinkedIn Premium Business or Career. LinkedIn offers a special plan for recruiters i.e., LinkedIn Recruiter Lite .

For just $180/month (+VAT), LinkedIn Recruiter Lite provides a range of features specifically designed for recruiters with low-volume hiring needs. These features include:

• Access to a Wider Talent Pool: Gain visibility of your 1st, 2nd, and 3rd-degree LinkedIn network to find potential candidates.
• Enhanced Candidate Search: Utilize more than 20 search filters to easily find qualified candidates.
• InMail Credits: Receive 30 InMail credits per month to message candidates directly on the platform.

Can I get LinkedIn Premium for free?  

You can access LinkedIn Premium for free through several methods. To find out more, take a look at our comprehensive blog post on “ 7 Ways To Get LinkedIn Premium Free ”. 

These options allow you to experience LinkedIn Premium features without any expense, enabling you to determine if it's suitable for you.

Frequently Asked Questions (FAQs)

What is the cheapest linkedin premium plan.

If you are looking for the cheapest LinkedIn premium cost and plan, Look no further than LinkedIn Premium Career , which costs just $29.99/month or $239/year (+VAT). 

Does Linkedin Premium make you more likely to be found?

Having LinkedIn Premium doesn't automatically mean more people will find you. Sure, LinkedIn might say Premium users get more visibility, but it's not a sure thing.

So instead of just relying on LinkedIn Premium, here's what you can do:

• Make sure your profile is top-notch with the right keywords and interesting stuff about you.
• Connect with more people, especially those in your field, and join groups related to your interests or job.
• Don't just sit there—get chatting! Comment on posts, share interesting stuff, and interact with your connections.

By doing these things, you'll up your chances of getting noticed by the right folks. It's all about being active and making yourself stand out.

What happens at the end of my free Linkedin Premium trial?

Once your free trial ends, your LinkedIn Premium account switches to a paid subscription unless you decide to cancel it.

What is Linkedin's refund policy on premium subscriptions?

LinkedIn Premium subscriptions may be refundable within 7 days from the date the subscription is charged if the user hasn't used the premium features.

However, users need to claim a SEPA direct debit refund within eight weeks from the date their account was debited.

Can I change or cancel my Linkedin Premium subscription later on?

Absolutely, you have the freedom to change or cancel your LinkedIn Premium plan whenever you need to.  Simply go to your account settings to make adjustments. This ensures you're always in control of your subscription and aligns it with your business goals and budget. 

Just keep in mind that if you cancel, you'll lose access to premium features, so make your decision wisely. 

Can I expense my premium membership?

Yes, you can expense your LinkedIn Premium membership, and many employers cover their employees' memberships. 

After purchase, you'll receive an email receipt for expense reporting. Moreover, LinkedIn Premium offers plans for businesses of all sizes with features like advanced search filters and increased InMail credits. 

Prices vary, starting with a one-month free trial.

How will Linkedin bill me for my premium subscription?

Here's how LinkedIn will bill you for your Premium subscription.

1. Billing Reminders and Auto-Renewal

• For desktop sign-up, users receive an email reminder seven days before the end of their free trial and upcoming charge.
• For mobile sign-up, users do not receive an email reminder.
• Users need to cancel at least one day before the auto-renewal date to avoid being charged.

2. Payment Methods

• Users can choose between credit card payment and SEPA direct debit (for certain countries using the EURO currency).
• PayPal can also be used for Premium accounts.

3. Viewing Billing History

• Users can access their billing history on the Purchase History page.
• Past billing history can be viewed under the Payment heading on the Manage Premium account page.

4. Updating Payment Information

• Users can update their payment method on the Manage Premium Account page.
• Billing information cannot be updated using the LinkedIn mobile app.

What should I know about LinkedIn Premium InMail credits, job credits, profile viewers & people browsing?

InMail credits are essential for direct messaging outside your network, but remember, they expire after 90 days. Also, if you cancel your upgraded account, unused InMail credits are only valid until the end of your current billing cycle. 

Job credits from LinkedIn premium transfer to your personal LinkedIn account if you cancel. But this happens only until the end of the billing cycle. 

When checking Who's Viewed Your Profile , note that some viewers may remain semi- or fully anonymous. Remember, there are certain search and browsing restrictions to prevent system abuse. This happens especially when there is a high volume of queries in a short time. 

How are LinkedIn Premium insights derived and how frequently are they updated?

Premium Insights on LinkedIn are derived from user activity, job postings, and industry trends. LinkedIn collects and organizes company data from member profiles, which are updated weekly. 

Put your LinkedIn Premium on wheels with Skylead!

The primary reason for using LinkedIn Premium is to,

• Grow your LinkedIn network, 
• And generate leads for your business.

Even though LinkedIn itself offers LinkedIn Premium accounts, still, they are not perfect. You can only partially rely on those accounts if you want to expand or grow your business at scale.

Today is the age of automation. That’s why companies of all sizes are all trying to optimize their processes as much as they can with automation.

And this is where Skylead comes in!

As a LinkedIn automation tool, Skylead empowers users to maximize their LinkedIn outreach efforts. It ensures that engagement with potential leads is consistent and highly targeted. It automates connection requests, sends personalized messages, and combines free and paid InMails for seamless outreach.

So, what are you waiting for? Opt for a 7-day free trial today and put your outreach efforts on wheels!

• I agree with and accept Privacy Policy

You might also like

LinkedIn Premium – What To Choose And How Much Does It Cost?

LinkedIn offers plenty of useful things to its users, such as large and spam-free professional network to grow your business. Plus, it also allows you to present your resume out in front of the right individuals.

But if you want more and something exclusive, opt for LinkedIn Premium, as it can provide you the boost with various tools and features tailored to your particular needs.

Below are the details about the LinkedIn premium plans and their usage.

How to Choose my Premium LinkedIn subscription?

LinkedIn helps you make new business contacts and exchange experience with professionals. With this platform you can also grow and build relationships with your clients, approach new ones, create an effective network and assert your brand .

Due to all these opportunities and to use them for your advantage, you need to ask yourself these three questions to understand your needs:

• How often do you remain active on the platform?
• What are your objectives using the network?
• And your targets?

For example: if you are working as a freelancer and provide online training, your objectives can be:

• Maintaining your business network.
• Market your offerings.
• Gain new prospects.

The answers will determine your needs on the platform.

Similarly, if you use LinkedIn for business purposes like many others, you need some tools to work ideally.

This read will talk about the LinkedIn premium, its price, and how to use it to maximize your business network. Plus, there are some surprises as well. 

So, let’s start and go!

Limitations of Free LinkedIn Accounts

LinkedIn is not only the largest but also the smartest network. It limits your usage in the free version and tempts you to buy the paid, premium LinkedIn version.

With the free version of LinkedIn, you cannot:

• Send a message to users other than 1st level connections .
• Use LinkedIn for commercial purposes but with limited searches per month.
• Use the  ‘See who viewed your profile  feature.
• View vital details about the businesses or people you are approaching.

But when you have LinkedIn premium, you can smoothly access all these features and some others as per your subscription. Next, we will talk about LinkedIn’s paid subscriptions .

How Much Does LinkedIn Premium Cost?

The career account, ideal for job hunting:.

To summarize, if you want a specific job position and you want to maximize your opportunities, the LinkedIn career is ideal for you.

These features of LinkedIn career are helpful to maximize and optimize your chances:

• Salary insights.
• Featured application.
• Direct messaging to recruiters .
• Access to ‘ Who’s viewed your Profile ’ feature.
• Detailed application insights.
• Access to on-demand learning videos.
• Resume creation with Resume Builder.

The cost is $29.99 monthly, or $239.88 if you subscribe to pay for one year upfront. However, most users opt for the monthly payment option as it is flexible. Overall, the tool has great features and helps you significantly in finding your dream job in less time.

Recruitment Account or Recruiter Lite:

The LinkedIn Recruiter Lite allows managers and recruitment experts to access a mini CRM . In this account, you will get these features:

• 30 InMail messages
• Advance LinkedIn search
• Smart suggestions
• Integrated hiring.
• Access to the ‘Who’s View Your Profile’ option.
• Automatic candidate tracking
• Recruiting-specific design

Among these, automatic tracking of candidates and integrated recruitment are exceptional as they optimize your work completely.

The tool cost is $119.95 monthly for Hiring or Recruiter Lite, or $1,199.40 annually with a 17% discount.

The tool might look expensive a bit but works great for recruiters and comes with all the essential features that they need to find an appropriate candidate. 

However, one thing that we missed in this feature is there are no reminders or an online contact book or an option to schedule an appointment.

All these things keep you organized during the recruiting process, and if you receive multiple messages in a day, things can get messed up quickly.

Business Account, Best to Build Networks.

This Premium account is ideal for those folks looking to build a quality business network. The account allows you to strategically pick the contacts that you want to connect with. The account includes these options:

• 15 InMail Messages.
• Detailed business insights.
• Online Courses .
• Unlimited surfing and browsing.
• Career insights.

The account costs $29.95 monthly. However, it is not that popular among business professionals due to its hefty price. Many think that paying that much on a monthly basis for these features is not that profitable. But still, thousands are using it and found it pretty effective.

LinkedIn Sales Navigator, a Real Booster:

LinkedIn’s Sales Navigator is the fan-favorite and for valid reasons.

Basically, it’s a handy prospecting tool, but you can use it many ways, and it works. Furthermore, Sales Navigator is the best feature of LinkedIn, as per consumer reports.

It helps to build and grow your business network, helps to find ideal candidates, and you can also use it to find your dream job. But above all, Sales Navigator can do wonders for your sales and marketing campaigns .

In other words, LinkedIn’s Sales Navigator is the Swiss army knife.

The price of this handy tool is $79.99 monthly, or $64.99 monthly when you opt to pay annually.

Besides, the tool also offers key information about your competitors; you can view who visited or viewed your profile and enables you to target your prospects more precisely.

Moreover, when you have the Sales Navigator, you can access up to 2500 search results. The number is much higher than what you will get with a standard search (only 1000 results).

If you want to promote your products, services, or brand, use the Sales Navigator with an automation tool and see the magic.

Can I Get LinkedIn Premium for Free?

Subscribe to the free trial offer.

Yes, you can via the free trial. And if you don’t know how to do it, here is the answer.

• First, navigate to the  “you” (profile pic)  tab.
• Next, look for  “my account.”  In this tab, click on the  “one-month free premium trial.” 
• Now, hit the  “View all subscriptions”  button.
• Select the Sales Navigator account, and click on the “free month” option to start the trial.

After this, you need to decide your subscription mode, either you want to pay annually or monthly. As per user reviews, an annual subscription is more beneficial, and you will also get a discount of up to 20%.

Bonus: How to use Boolean Operators?

Boolean search operators are useful as they efficiently refine your Sales Navigator searches by using your keyword so that you can find the relevant results according to your criteria.

Here are some Boolean operators that you can use:

Boolean search operators: AND, OR, NOT, and quotes.

But do you know how to use these to get the desired results?

If not, we will show you how to use Boolean operators:

If you are searching for an exact title, your best bet is the ‘quotes.’ The operator significantly enhances the relevance of your search results.

For example, if you are an active recruiter and looking for talented web developers, here is what you need to do:

• First, go to your Sales Navigator.
• Next, click on  “Filters”  and then click on the  “Title.” 
• Now, input  “web developer”  in the title.
• Now LinkedIn will only display the profiles or people whose titles include exclusively what you enter between quotes.

Use “OR” and “AND” operators:

These Boolean operators allow you to link and associate various items.

Suppose if you are searching for LinkedIn profiles who are working as developers and UX designers . It is quite possible, and via the operators, you can easily link these two searches.

Just use “AND” between the phrases.

Example: UX designer AND web developer.

Besides, you can also use ‘OR’ between the words.

For example: Are you searching for a UX designer OR web developer?

Use NOT in the searches:

The NOT search operator is used to eliminate certain profiles from the results.

Let’s suppose you are a recruiter and looking for web designers. And you don’t need freelance profiles.

In this case, your search query will look like this: web designer ‘NOT’ freelance. And it will show you the right results.

Experiment with the operators:

Obviously, the usage of Boolean operators is not limited just to recruitment. There are many other uses of Boolean operators.

You can also use these operators to qualify your prospects. For example, if you are targeting the CEOs and managers of big firms. The thing will be simpler and a breeze:

In your LinkedIn Sales Navigator, type: “ CEO OR Manager NOT Freelance.”

These Boolean operators can help you in the segmentation. However, you need to define your criteria to make the maximum use of 2,500 prospects per search.

Here you go, now you know and understand how to use these operators. So, download your search results, launch your prospecting actions and try the operators.

Can I Cancel My LinkedIn Premium Subscription?

If you don’t want to use LinkedIn’s premium subscription, here are the details for you.

Follow these steps to cancel the subscription:

• First, go to your profile image (at the top side of the LinkedIn home page).
• Now, click on the  “Access my Premium”  tab.
• Then go to the  “Subscriptions and payments”  option on the left, and hit the  “change”  button on the right.
• Finally, from here, you can cancel your LinkedIn premium subscription. If you want to use LinkedIn’s free mode, click on the  “Cancel and lose credits”  button.

Tip: If you want to access the free month only, click on the  “Cancel and lose credits”  directly after signing the offer. Your trial period will not be affected.

How to Use the LinkedIn Premium Account for Free?

You can access the LinkedIn premium account without any charges by opting for the ‘free trial month.’

How Much Does LinkedIn Premium Career Account Cost per Month?

A LinkedIn Premium Career account costs you around $29.99 monthly. For the price, this premium account comes with many handy features that can significantly help you in the process.

Some of its notable features are: Free InMails, profile view option, more insights about the job, and much more.

What is the Price of a LinkedIn Premium Account?

It depends on your membership type. LinkedIn offers four account options, and each account has different charges. Plus, all of them have different features.

• Price of LinkedIn Premium Career: $29.99 monthly, or $239.88 (if you pay for one year upfront).
• Price of LinkedIn Premium Business: $59.99 monthly, or $575.88 if you opt for annual payment.
• Price of LinkedIn Premium Sales Account: $79.99 monthly, or $779.88 annually.
• Price of LinkedIn Premium Recruiter Account: $119.95 monthly, or $1,199.40 yearly.

Is LinkedIn Premium Worth It?

LinkedIn Premium prices are much higher than the others, but as per consumer reports, the service and features justify the hefty fee. LinkedIn offers various innovative features to its premium users with smooth access to data, analytics, and online training that are handy for all types of users.

In the End:

To conclude the matter, we hope that you now understand how to use LinkedIn premium and approach your target audience through this paid account.

Apart from it, the read also shows you to maximize the use of LinkedIn Premium Sales Navigator and how to get targeted results for free.

To conclude the matter, whether you are a sales manager, an active recruiter, HR manager, or CEO, this read has all the details to get the most out of your premium LinkedIn account as per your precise needs.

Related posts:

• LinkedIn InMail VS Message — Main Differences
• LinkedIn Marketing Solutions – What You Need to Know
• How Does LinkedIn Make Money?
• LinkedIn Restrictions – Why They Happen And How To Avoid

Download free Outreach Strategies book

& subscribe to our newsletter to receive the latest news and exclusive offers. 

© 2023 by Closelyhq.com

LinkedIn Premium Cost And Features: Account types comparison

• June 2, 2024
• LinkedIn Tips

LinkedIn offers a variety of premium plans, which can feel confusing at first glance. This guide is crafted to demystify these options and highlight their benefits, ensuring you can make an informed choice without the headache.

There are four primary LinkedIn account types:

• Free LinkedIn account : A free version with essential features and few limitations.
• LinkedIn Premium: Ideal for networking and job seekers.
• LinkedIn Sales Navigator: Tailored for lead generation and sales.
• LinkedIn Recruiter: Designed for finding and connecting with top talent.

As we explore deeper, you’ll find seven distinct plans across these account types, each with its unique set of features.

The cost of LinkedIn Premium plans can vary based on the features they offer, so let’s dive in to figure out which plan is the best for you, if any.

(I’ll also show you how to try any plan for free, so stick around! 😉)

How Much Does LinkedIn Premium Cost ?

LinkedIn Premium: Ideal for job seeking and networking.

• LinkedIn Premium Career: $29.99/month
• LinkedIn Premium Business: $59.99/month

LinkedIn Sales Navigator: For lead generation and sales.

• LinkedIn Sales Navigator Core: $99.99/month
• LinkedIn Sales Navigator Advanced: $149.99/month
• LinkedIn Sales Navigator Advanced Plus: Custom Pricing

LinkedIn Recruiter: To find the perfect candidates.

• LinkedIn Recruiter Lite: $180/month
• LinkedIn Recruiter: $835/month

If you’re feeling a bit lost with all the plan options, don’t worry! I’ll guide you through the features and costs of LinkedIn Premium so you can confidently pick the one that’s perfect for you.

LinkedIn Premium: Cost and features

Linkedin premium career:.

• 5 InMail messages monthly.
• See who viewed your LinkedIn profile.
• Open Profile feature.
• Insights on jobs and applicants.
• Recommendations for top applicant positions.
• Company and salary insights.
• Access to 16,000+ LinkedIn Learning courses.
• Comprehensive interview preparation tools.

LinkedIn Premium Career Cost: $29.99/month.

LinkedIn Premium Business:

• All features from Premium Career
• 15 InMail messages monthly
• Unlimited searches

LinkedIn Premium Business Cost: $59.99/month.

LinkedIn Premium Career and LinkedIn Premium Business comparison:

Is LinkedIn Premium Worth It?

LinkedIn Premium can be a great choice for many, especially if you’re looking for a job or want to network more.

InMails lets you send messages to people outside your connections, and with the open profile feature, anyone can message you without using their InMail credits. This is great for networking.

Plus, job applications will stand out more due to the top (featured) applicant feature . In fact, LinkedIn says that if you have a Premium account, you’re 2.6 times more likely to get a job than with a basic account.

Profile views can be a big help in your job search, too. They let you see which recruiters might be interested in your profile, giving you a chance to reach out to them directly.

Between the Career and Business plans : I’d suggest the Career one. The Business subscription gives you 10 more InMails and unlimited searches, but it’s not worth the extra cost.

By the way, our Chrome extension allows you to extract emails in bulk on Linkedin or from a list of URLs and get 23 data points with each email, for perfect outreach.

While LinkedIn Premium is good for many, if you’re in sales or recruiting, Sales Navigator might be a better fit . It has even more benefits.

LinkedIn Sales Navigator: Cost and features

• Unlimited searches for people & companies.
• 50 InMail credits each month.
• Advanced search filters.
• Create and manage lists for leads & accounts.
• Lead recommendations
• Alerts on lead & account activities
• Use Saved Searches for lead generation.
• Extract searches with professional email addresses.

LinkedIn Sales Navigator cost:

• LinkedIn Sales Navigator Core ( Professional ): $99.99/month
• LinkedIn Sales Navigator Advanced (Team) : $149.99/month
• LinkedIn Sales Navigator Advanced Plus (Enterprise): Custom, but start around $1600/year.

LinkedIn Sales Navigator Career, Advanced and Advanced Plus comparison:

Is LinkedIn Sales Navigator Worth It?

LinkedIn Sales Navigator is a powerful tool for sales professionals and recruiters. It’s designed to help you identify the right leads, understand their motivations, and engage with them effectively .

1. Targeted Search : With advanced search filters, you can narrow down your search to find the exact type of professionals or companies you’re looking to target. This ensures that you’re not wasting time on leads that aren’t a good fit for your product or service.

There are 35 filters on sales navigator lead search and 26 on company search.

2. Build and Manage Lists: The ability to create lead and account lists helps you organize and prioritize your outreach. This can be especially useful for larger sales teams where coordination is key.

3. Extract thousands of leads and company with verified emails: Using Sales Navigator, you can extract your leads searches, companies searches and your lists while finding professional emails addresses. Here’s how to do it:

Click here to start exporting your Sales Navigator searches

4. Automation: The lead generation automation with Saved Searches means that you’re always updated with new potential leads that fit your criteria.This can be a significant time saver and ensures that you’re not missing out on any opportunities

5. More InMail Credits: With 50 InMail messages per month, you have ample opportunities to reach out to potential leads outside your network.

If you’re in a sales role, LinkedIn Sales Navigator is almost a no-brainer . I made a complete guide on how to use it, in case you want to learn more about its power:

How To Use Sales Navigator [2024]

Many consider LinkedIn Sales Navigator as a top choice for growth, prospecting and even recruiting. It offers the most recent…

While the cost might seem high, consider the potential ROI. If even one or two of the leads you connect with through Sales Navigator convert, the platform can easily pay for itself.

Which plan should you choose : For individuals and small teams, I’d suggest the Sales Navigator Core subscription over the Sales Navigator Advanced. It does the job very well and you won’t find much more value on advanced subscription.

The Advanced subscription suits medium-sized teams, and the Advanced Plus is designed for larger teams.

Advanced plans features

Important point: For some reasons, you will lose access to LinkedIn Learning with Advanced and Advanced plus subscriptions.

• Stay Updated: Alerts on lead and account activities ensure you’re always informed about your prospects’ updates, helping you time your outreach effectively.
• Team Collaboration: The TeamLink feature lets team members access each other’s networks, enhancing team-based outreach. Admin and Enterprise Tools align LinkedIn activities with broader business objectives, making them ideal for larger teams.
• CRM features: Integrate with various CRM tools and other platforms, ensuring a smooth workflow and data consistency across your tools.

However, if you’re only interested in the CRM Sync and Advanced CRM features, the $1600 monthly price tag might not be justified. If CRM integration is crucial, consider exporting your Sales Navigator searches directly into your CRM with tools like Prospeo.

LinkedIn Recruiter: cost and features

Linkedin recruiter lite features:.

• Recruiter search: Limited to 1st, 2nd, and 3rd connections.
• InMails: 30 messages per month.
• Search Filters: 20 search filters available.

LinkedIn Recruiter Features:

• Profile Access: Access to all public LinkedIn profiles.
• InMails: 150 messages per month.
• Search Filters: 40 search filters available.
• Collaboration: Multi-user account for team collaboration.
• Reports: Detailed reports on jobs, InMails, and performance.
• CRM Integration: Manage candidates and track their progress.
• Candidate Recommendations: Tailored suggestions based on job requirements.
• Sourcing Automation: Efficient candidate outreach.
• Job Management: Create and manage job postings
• Analytics: Insights on InMails and job post performance.

LinkedIn Recruiter Cost:

• Recruiter Lite: $1,680 per seat billed annually (or $170 per month)
• Recruiter: $10,800 per seat billed annually (or $1,080 per month)

LinkedIn Recruiter Lite and LinkedIn Recruiter comparison:

Is LinkedIn Recruiter Worth It?

LinkedIn Recruiter Lite isn’t as cost-effective as LinkedIn Sales Navigator Core. With Sales Navigator, you get more filters to identify candidates and more InMails for outreach. Plus, Sales Navigator allows you to export your searches with verified emails.

It offers more filters to pinpoint candidates and a higher InMail allowance for outreach. Additionally, Sales Navigator lets you export your searches with confirmed email addresses using Prospeo. 

LinkedIn Recruiter on the other hand, the ultimate version of Recruiter, is a very powerful solution for hiring managers:

• Profile Reach : Access all public profiles, ensuring a broader search scope beyond immediate connections, maximizing potential candidate matches.
• Collaboration: Multi-user accounts facilitate team-based recruitment. Team members can share insights, collaborate on outreach, and maintain a cohesive strategy.
• ATS Integration : LinkedIn Recruiter integrates smoothly with most Applicant Tracking Systems, streamlining candidate data management and ensuring consistent information across platforms.

• Tool Compatibility : It’s designed to work alongside other recruitment tools, providing a comprehensive and efficient recruitment workflow from sourcing to hiring.
• Data-Driven Insights : Benefit from detailed analytics on engagement, response rates, and more, allowing for strategy refinement and better decision-making.
• Effective Communication: With 150 InMails monthly, recruiters can consistently engage potential candidates, fostering better relationships and understanding.

To Sum Up: LinkedIn Recruiter stands out with its unique features, making it a top pick for recruitment agencies. If you’re looking for a tailored recruitment tool and are ready to invest, this subscription offers great value.

LinkedIn Premium Cost and Plans: conclusion

To sum up, two LinkedIn premium subscription really stand out:

LinkedIn Premium Career for $29.99/month: Perfect for job seekers and networking. It’s affordable and packs most of the premium features, making it great for those wanting to connect with important contacts.

LinkedIn Sales Navigator Core for $99.99/month: Ideal for sales and recruiting. It offers unlimited searches, plenty of InMail credits, and advanced filters to find the right leads or candidate. Plus, it enables you to export searches with professional email addresses and integrate with CRM tools easily.

Not sure which plan to pick yet? You can benefit from a one-month free trial on any LinkedIn Premium account, so there’s no risk involved . To get this offer, simply go to your account and click on “try premium for $0.”

Discover more from Prospeo Blog

Subscribe now to keep reading and get access to the full archive.

Type your email…

Continue reading

• Artificial Intelligence (AI)
• Web Scraping
• For Small Business

How Much is LinkedIn Premium in 2024? Pricing Explained for Maximum Value

• November 26, 2023
• by Tom Wells

As a small business owner and entrepreneurship consultant, I‘m often asked if upgrading to LinkedIn Premium is worth the investment. With over 530 million members, LinkedIn is the go-to platform for professional networking and opportunities. But is the premium version necessary for success?

In this comprehensive guide, I‘ll break down the pricing, features, and strategic benefits of LinkedIn Premium to help you make the smartest choice.

LinkedIn Premium Plans and Pricing

LinkedIn offers four premium subscription options, each designed for different needs and priced accordingly:

Premium Career

• $29.99/month billed annually
• $34.99/month month-to-month
• Best for active job seekers

Premium Business

• $47.99/month billed annually
• $59.99/month month-to-month
• Best for sales professionals

Sales Navigator Pro

• $64.99/month billed annually
• Targeted to outbound sales professionals

Recruiter Lite

• $99.95/month billed annually
• $119.95/month month-to-month
• For recruiters and hiring managers

The annual subscription prices reflect roughly a 15% discount compared to paying month-to-month.

LinkedIn also offers 30-day free trials so you can experience the features risk-free.

Comparing Key Features and Benefits

The premium plans unlock a suite of additional tools beyond the free version. Here‘s an overview of the most valuable features:

InMail Credits

• Send direct messages to any member without connecting first
• Great for reaching recruiters, prospects, and new connections

Profile Views

• See who‘s viewed your profile in the last 90 days
• Identify those interested in you and your company

Advanced Search

• Use filters like location, company size, job function
• Surface more targeted, relevant opportunities

Premium Insights

• View contact history, mutual connections, profile changes
• Assess contacts and leads with more context

LinkedIn Learning

• 15,000+ expert-led courses to build skills
• Invest in yourself and your team

Salary Insights

• Understand your earning potential
• Negotiate with confidence backed by data

Lead/Candidate Insights

• Rich analytics on prospects and candidates
• Identify best fits faster

Maximizing the Value of Premium

Here are my top tips for getting the most value from a LinkedIn Premium subscription:

For Job Seekers

• Use InMail to directly reach recruiters at your dream companies
• See who‘s looked at your profile to focus your applications
• Take online courses to gain skills that set you apart

For Sales Professionals

• Utilize lead recommendations and insights to identify ideal prospects
• Craft targeted InMail outreach sequences to generate new business

For Recruiters and Hiring Managers

• Unlock candidate insights to make data-driven hiring decisions
• Manage your talent pipeline with candidate tracking tools

For Entrepreneurs and Small Business Owners

• Research and connect with potential partners and collaborators
• Stay on top of industry trends and competition
• Promote your brand and attract new followers

By the Numbers: LinkedIn Premium Adoption

According to LinkedIn, premium subscriptions are on the rise:

• Over 8 million members pay for premium access
• Year-over-year growth rate of over 25%
• Top reasons to upgrade are networking, job seeking, and selling

For good reason – premium accounts see increased messaging response rates and connection growth compared to free accounts.

Real-World Success with LinkedIn Premium

Here are just a couple examples from small business clients who have grown with LinkedIn Premium:

• Sarah L., freelance marketer, landed 5 new clients in 6 months using InMail outreach and lead insights.
• Daniel H., recruitment firm owner, made three strategic hires by identifying and contacting passive candidates.

The premium features allow you to cut through the noise and focus your efforts where they‘ll have the greatest impact.

The Bottom Line

At the end of the day, view LinkedIn Premium as an investment in your professional success and earning potential. Depending on your goals, the ability to increase your visibility, find new opportunities, and make meaningful connections can certainly be worth the price.

Evaluate the features that would help you accomplish your objectives and try a free trial to experience the benefits first-hand. With the right strategy, LinkedIn Premium can deliver immense value for any small business owner, entrepreneur or professional.

LinkedIn Account Types: Premium Plans Costs & Comparison

• Jul 2, 2024
• Linkedin Plans

Did you know LinkedIn Premium users are 51% more likely to achieve their career goals?

With various plans ranging from LinkedIn Premiums to LinkedIn Recruiter, understanding the cost and benefits can be crucial for business owners .

If you’ve ever wondered if upgrading to LinkedIn Premium is worth the investment, you’re not alone.

Many sales professionals try to determine which plan fits their needs and if the features justify the price.

Therefore, hold tight as we go too deep today into the topic. You’ll learn:

How Many LinkedIn Account Types Are There?

How much does linkedin premium cost.

• LinkedIn Basic Account Explained
• LinkedIn Premium Career Explained

LinkedIn Premium Business Explained

Linkedin sales navigator core explained, linkedin sales navigator advanced explained, linkedin sales navigator advanced plus explained, linkedin recruiter lite explained.

• LinkedIn Recruiter On Quote Explained

LinkedIn Learnings Explained

Linkedin premium plans comparison.

Let’s get into it!

There are 9 types of LinkedIn accounts :

• Free LinkedIn Account
• LinkedIn Premium Career: $39.99/month
• LinkedIn Premium Business: $69.99/month
• LinkedIn Sales Navigator Core: $99.99/month
• LinkedIn Sales Navigator Advanced: $169.99/month
• LinkedIn Sales Navigator Advanced Plus: on quotes
• LinkedIn Recruiter Lite: $170/month
• LinkedIn Recruiter: on quotes
• LinkedIn Learnings: $39.99/month

Wondering which LinkedIn plan you should go for?

Here, we compare LinkedIn premium plans in terms of costs and functionalities so you can determine which is the best option for your business.

Let’s see in detail each of these LinkedIn subscription plans .

LinkedIn Premium has two plans – Career and Business .

A LinkedIn Premium Career account costs $29.99 monthly or $239 annually .

This plan includes valuable features such as featured application statuses and InMail capabilities , targeting job seekers seeking a competitive edge on the platform.

LinkedIn offers a Premium Business tier for $59.99 monthly or $575.88 annually .

This plan boosts a business’s hiring chances with detailed insights and improved profile visibility, and it helps you become more efficient in your LinkedIn networking strategy .

LinkedIn offers more paid plans than these.

At the same time, LinkedIn Sales Navigator has a 30-day free trial for all paid plans.

To get the best of your free preiod:

• Take several LinkedIn free trials
• Extract a maximum of data with Evaboot before the free trial ends

Let’s move on to the rest of the plans, which have their features and costs below.

LinkedIn Basic Account

A free LinkedIn account is a good start to discovering the platform.

However, if your goal is to generate leads or recruit talent, you will quickly face limitations .

The LinkedIn Basic Account is free forever. LinkedIn will never charge LinkedIn members for accessing the basic features.

Here’s what is included in the LinkedIn basic account plan:

• Building your LinkedIn profile and publishing content
• Expanding your network by sending connection requests
• Using the search engine to find profiles

You can also use LinkedIn Boolean search on the free search engine to build targeted lead and candidate lists .

LinkedIn Free Account Limitations

There are some limitations to having a free LinkedIn membership:

• The search result limitation
• The commercial use limit
• No access to 2nd and 3rd-degree connections
• No access to profile viewers

1. The search result limitation

The search results of the LinkedIn free search engine are composed of 100 pages of 10 results .

It means you can only see the first 1000 results of your searches. You can’t get access to the rest.

2. The commercial use limit

The most annoying thing for free LinkedIn users is the commercial use limit :

It means that if LinkedIn detects that you’re intensively using the free search engine to generate leads or find candidates, they will block your access.

You won’t be able to use the search engine anymore and will need to wait until the end of the month to use it again.

These limitations can be lifted by the following LinkedIn premium plans.

3. No access to 2nd and 3rd-degree connections

With LinkedIn free accounts, you don’t get InMail credits .

It means you are forced to send connection requests if you want to contact people out of your network.

Given that 50% of connection requests get accepted on average , it really compromises your LinkedIn prospecting capacity and your ability to expand your professional network.

4. No access to profile viewers

You can’t access your profile views with the free version of LinkedIn.

You’ll miss a source of qualified leads or potentially interested candidates.

Let’s see how LinkedIn premium plans can help you overcome these limitations and reach your goals.

You will see that LinkedIn premium costs are low compared to the return on investment you can get from LinkedIn premium accounts.

LinkedIn Premium Career: $39.99/month.

LinkedIn Premium Career costs $29.99 per month. Or $239 per year if you pay annually.

LinkedIn Premium Career has been designed to help you get a job faster. LinkedIn claims candidates with Premium Career get hired an average of 2X as fast.

LinkedIn Premium Career plan includes:

• 5 InMail Messages
• See who’s Viewed Your Profile
• Job and applicant insights
• Featured Applicant Feature
• Company insights
• Salary insights
• Access To LinkedIn Learning
• Access to Interview Preparation tools

1. 5 InMail Messages

With a LinkedIn Premium Career account , you get 5 monthly InMail credits .

LinkedIn InMail messages are premium messages that allowed to send direct messages to 2nd and 3rd degree connection without having to send a connection request first.

This can be used by job hunters to easily contact busy recruiters who receive a lot of connection requests.

2. See who’s Viewed Your Profile

LinkedIn Premium Career lets you see who viewed your profile in the last 90 days.

It might help your job search if you notice recruiters visiting your profile.

That is a good way to start the conversation.

3. Job and applicant insights

You’ll get data about other applicants each time you apply for a job.

You can leverage information to know what will make a difference during the interview.

4. Featured Applicant Feature

Want to stand out when applying?

Use the Feature Applicant Feature.

This feature lets you appear at the top of the job application list and catch the recruiter’s eye.

5. Company insights

A good interview is a well-prepared one.

LinkedIn Premium Career gives you access to a lot of company data so you can make a difference during the interview .

6. Salary insights

Want to know how to negotiate your salary?

Take a look at Salary Insights.

That will give you the average salaries in the industry and an idea of what you can ask your future employer.

7. Access To LinkedIn Learning

LinkedIn Premium access gives you access to the 16,000+ LinkedIn Learning Courses .

You can use these resources to improve your skills and interview preparation.

8. Access to Interview Preparation tools

LinkedIn Premium Career also offers an Interview Preparation Tool to prepare you for the most common questions asked during job interviews .

A good way to prepare if you’re just getting started.

That was for job seekers.

Now, let’s talk about salespeople.

LinkedIn Premium Business costs $59.99/month or $575.88 annually.

LinkedIn Premium Business is made for sales professionals willing to generate leads with the platform.

LinkedIn Premium Business plan offers plus:

• Everything included in Premium Career
• 15 InMail credits
• Unlimited people search

1. Everything Included in Premium Career

In Premium Business, you will find all the features of Premium Career . That is to say:

2. 15 InMail credits

LinkedIn Premium Business accounts offer 15 InMails per month .

So it’s 10 more than LinkedIn Premium Career.

3. Unlimited people search

By subscribing to LinkedIn Premium Business, you lift your commercial use limit.

You can do unlimited searches on the free LinkedIn search engine without restriction .

LinkedIn Premium Business isn’t worth the money compared to what you’ll get with Sales Navigator .

Let’s see why!

LinkedIn Sales Navigator costs $99.99 per month or $958.88 annually .

LinkedIn Sales Navigator helps sales reps find, connect, and build relationships with potential buyers .

It uses LinkedIn’s network data to provide all the information it needs to better identify and engage with lea ds .

LinkedIn Sales Navigator Core plan includes:

• Unlimited searches
• Advanced search filters
• Access to 2500 search results
• 50 InMail credits
• Lead and Account Lists
• Alerts and Notifications
• Lead recommendations
• Account Insights
• Saved Searches

1. Unlimited Searches

With a LinkedIn Sales Navigator account , you’re not restricted in the number of searches you can make monthly.

You’ll also get access to the account search engine.

2. Advanced search filters

The Sales Navigator search engine is much more powerful than the basic search engine (job title, company, etc.).

It contains a lot more search filters and additional features .

To learn more about this, read our article on using Sales Navigator features to generate leads .

3. Access to 2500 search results

With the basic LinkedIn search engine, you’ll only get access to the first 1000 results. With Sales Navigator, that limit is raised to 2500 search results.

If your searches have more than 2500 results , we got you covered.

Here’s a tutorial on how to split your searches into several chunks .

4. 50 InMail credits

With Sales Navigator, you’ll get 50 InMail credits per month , 35 credits more than LinkedIn Premium Business.

By the way, there’s a way to send unlimited InMails on LinkedIn .

Here’s a video showing you how to do that.

5. Lead and Account Lists

Sales Navigator allows you to create targeted lists of leads and accounts to personalize your outreach , take notes, and track your interactions with them.

This way, you can hyper-personalize your messages and address their pain points.

6. Alerts and Notifications

Once you’ve created lead and account lists, you’ll get Sales Navigator alerts about their activities on LinkedIn.

These alerts will give you business insights you can leverage to send your personalized LinkedIn outreach and follow-ups.

7. Lead recommendations

LinkedIn will recommend leads every week based on the leads you save into lists and your activities on the Sales Navigator search engine.

8. Account Insights

Looking for account intelligence to personalize your LinkedIn prospecting ?

For every account, you have access to:

• Best decision-makers to reach out to
• Account Map
• Growth Insights
• Account Alerts

9. Saved Searches

Saved searches are one of the best features offered by LinkedIn Sales Navigator.

It allows you to put your LinkedIn lead generation on autopilot.

When you save a search , LinkedIn updates the results weekly and tells you if new people match your search criteria .

The only thing that you can’t do with Sales Navigator is to export the lead lists into a CSV or an Excel file.

But no worries, you can use a 3rd party tool like Evaboot to get the data.

LinkedIn Sales Navigator Advanced costs $149.99 per month and $1300 per year if you pay annually.

Sales Navigator Advanced (previously named LinkedIn Sales Navigator Team) is an upgraded version of Sales Navigator Core built for the sales team.

It facilitates collaboration between members of the sales team.

With Sales Navigator Advanced, you’ll get all the features in the Sales Navigator Professional plus:

• Smart Links

1. TeamLink

LinkedIn TeamLink  helps sales teams  detect warm introduction opportunities  with their prospects.

TeamLink is doing that by showing you if people in your search results are among the 1st degree connections of your teammates.

2. Smart Links

Sales Navigator Smart Links allows you to create Sales presentations, aggregate files and websites, and easily share and track your prospects’ interactions with content.

3. CSV Upload

This LinkedIn CSV upload feature is useful because it allows you to  import data from other B2B databases , such as Crunchbase, Wappalyzer, or job boards, into Sales Navigator.

Instead of searching for target companies one by one with the search engine, you can bulk upload your Excel and save a huge amount of time.

LinkedIn Sales Navigator Advanced Plus is the most expensive LinkedIn premium offer.

There are no public prices, but it seems it starts at $1600/year.

Sales Navigator Advanced Plus is designed for enterprises and offers advanced features like CRM integration and real-time contact updates .

With Sales Navigator Advanced Plus, you’ll get all the features in Core and Advanced , plus:

• TeamLink Extend
• CRM Synchronization
• Real-Time Contact Updates
• Advanced Ads Campaign Manager

1. TeamLink Extend

TeamLink Extend lets you see if your prospects are connected to anyone in your company (not just your sales teammates).

2. CRM Synchronization

This feature allows you to exclude leads from your Sales Navigator searches that are already present in your CRM.

That way, you avoid prospecting people in contact with your Sales team.

You’ll also save time by focusing on leads never contacted by your company.

3. Real Time Contact Update

The real-time contact update feature lets you know when your prospects change jobs or companies .

Given that 30% of B2B data gets deprecated every year , keeping your CRM data updated is essential to ensure the efficiency of your sales team.

4. Advanced Ads Campaigner Manager

With a LinkedIn Sales Navigator Advanced Plus account, you’ll have access to more features on LinkedIn Ads, allowing you to target your ideal customers precisely.

LinkedIn Recruiter Lite costs $180 per month or $1,480 per year if you pay annually.

LinkedIn Recruiter Lite  is made for recruiters and hiring managers to find talents on LinkedIn who want to source candidates.

The features of LinkedIn Recruiter Lite are:

• 30 InMail credits
• Advanced searches filters
• Recruiting CRM
• Candidate recommendations
• Automated sourcing
• Job posting
• InMail & job post analytics

1. 30 InMail credits

LinkedIn Recruiter Lite offers 30 InMail credits per month .

You can use these InMails to contact candidates without sending them a connection request .

LinkedIn Recruiter gives you access to 21 advanced search filters to find the ideal candidates for your company or clients.

3. Recruiting CRM

LinkedIn Recruiter Lite has a mini ATS system that you can use to manage your recruiting process .

The cool thing is that you can add people directly from LinkedIn but also with their regular information if they are not present on LinkedIn.

4. Candidate recommendations

Once you’ve created a Project in LinkedIn Recruiter Lite, it will recommend candidates who match your search criteria on a daily basis.

That will save you a lot of time on candidate sourcing.

5. Automation sourcing

Another way to automate your sourcing is to save your candidate’s searches.

Once your search is saved, LinkedIn Recruiter will notify you weekly of new candidates matching your search criteria.

Automatic candidate tracking is a game changer for any recruiter.

6. Job posting

Another great time saver, you can post job offers on LinkedIn Jobs directly from Recruiter Lite.

You can assign these job offers to specific projects so those applying will be added to the dedicated candidate pipeline.

That way, you can centralize the candidates you get from outreach and the candidates you get from job offers.

7. InMail and job post analytics

LinkedIn Recruiter Lite covers you if you use InMails for your LinkedIn outreach .

They offer detailed analytics so you can analyze your performance and improve your LinkedIn messages .

Same thing for job posts, it will give you stats like apply rate or completion rate so you can improve your job offers.

LinkedIn Recruiter Advanced Explained

LinkedIn Recruiter Advanced costs $835 per month and $8,999 per year if you pay annually.

LinkedIn Recruiter is an upgraded version of Recruiter Lite that offers more search filters and advanced integrations with the Applicant Tracking System (ATS) .

With LinkedIn Recruiter, you get all the features in Recruiter Lite Plus:

• 150 InMail credits
• Bulk InMail sending
• Additional Search filters
• Integrations to ATS

1. 150 InMail credits

LinkedIn Recruiter offers 150 InMail monthly credits —120 more than LinkedIn Recruiter Lite.

2. Bulk InMail sending

With LinkedIn Recruiter, you can send bulk InMail messages.

This means you can send the same message to 10 people in 1 click without manually sending it to each candidate. It can save you time, but if you use this feature, send well-written messages.

Non-personalized mass prospecting is not working anymore.

3. Additional search filters

LinkedIn Recruiter offers more filters to help you find the perfect candidates .

The most useful being “Open to Work”.

It allows you to find all the open-to-work profiles on LinkedIn .

These people are looking for opportunities, so you are sure you will get good reply rates if you contact them.

4. Integration to popular ATS

Are you using an Applicant Tracking System (ATS) to manage your candidate pipeline ?

LinkedIn Recruiter can easily integrate with it, so the data is synced between the two software programs.

Here’s the list of the ATS’s LinkedIn Recruiter integrations.

LinkedIn Learning costs  $29.99 per month or  $239.88 per year  if you pay annually.

LinkedIn Learning gives you unlimited access to the 16,000 courses on the platform.

You can use it to learn new skills and be a thought leader in your industry.

Don’t forget that  LinkedIn Learnings is included in LinkedIn Premium Business and Career.

All the LinkedIn premium members have automatic access to it.

Buying individual courses is possible if you don’t want to subscribe.

They’re between $20 and $50 each.

In this part, we compare LinkedIn premium plans :

• LinkedIn Premium Business VS LinkedIn Sales Navigator
• LinkedIn Premium Business VS LinkedIn Basic
• LinkedIn Premium Career VS LinkedIn Basic
• LinkedIn Sales Navigator Core VS Sales Navigator Advanced
• LinkedIn Sales Navigator VS Recruiter Lite

1. LinkedIn Premium Business VS LinkedIn Sales Navigator

Sales Navigator has much more value for money than LinkedIn Premium Business if your goal is to generate leads on LinkedIn .

It has way more search filters to find leads and offers more InMails.

If you’re a sales rep, an SD, or a founder , there is no question: you should get LinkedIn Sales Navigator instead of LinkedIn Premium Business.

2. LinkedIn Premium Business VS LinkedIn Basic

LinkedIn Premium Business isn’t worth the cost , especially if you want to use it for lead generation .

Plus, LinkedIn Premium Business is included in Sales Navigator . So you can have both tools for $40 more.

Instead of comparing LinkedIn premium business and your free account, you should compare a sales navigator vs. a basic account.

3. LinkedIn Premium Career VS LinkedIn Basic

If you are a job seeker , LinkedIn Premium Career does not make a big difference compared to a Basic LinkedIn account.

You can spend that money if you have the budget.

However, spending that money on improving your skills would be better to get hired for your new job.

4. LinkedIn Sales Navigator Core VS Sales Navigator Advanced

Sales Navigator Advanced can be a game changer using the CSV upload feature .

Here is a demo of the features that are useful for you.

5. LinkedIn Sales Navigator VS Recruiter Lite

LinkedIn Sales Navigator can almost do the same thing as LinkedIn Recruiter for less money .

If your only interest is access to advanced search filters and the LinkedIn database , you should choose Sales Navigator over Recruiter Lite.

Sales Navigator is interesting for a recruiting business because you can find candidates and clients with the same tool .

If you are also interested in the ATS and job posting features , you might prefer having a global recruiting solution like LinkedIn Recruiter.

LinkedIn offers various plans tailored to different professional needs, from job seekers to sales professionals to recruiters.

Understanding the costs and benefits of each plan is critical to determining whether the investment will yield a significant return for your career.

Evaluate your professional goals and each plan’s specific features to see if LinkedIn Premium is worth it for your business.

How much does LinkedIn Premium cost per month?

LinkedIn Premium charges $29.99 monthly for the Premium Career package or $59.99 monthly for the Business Premium plan, targeted at business managers.

How much does LinkedIn Premium cost per year?

LinkedIn Premium charges job-seekers and professionals $239 annually for the Premium Career plan or $575.88 annually for business managers using the Business Premium plan.

Is LinkedIn Premium worth the cost?

Yes. LinkedIn Premium is worth the cost if you have the budget .

Whether you choose the Premium Career or Premium Business plan, it provides valuable tools and insights to help you reach your professional goals

What is the cheapest LinkedIn premium plan?

The cheapest LinkedIn premium membership is LinkedIn Premium Career, which costs $29.99 per month or $239 per year if you pay annually.

How do I get LinkedIn Premium for free?

Every LinkedIn Premium subscrip tion has a one-month free trial.

So you can try the tool for free for one month .

You need to provide your credit card details. That’s a good opportunity to evaluate the benefits of LinkedIn Premium.

How useful was this post?

Click on a star to rate it!

Average rating 5 / 5. Vote count: 164

No votes so far! Be the first to rate this post.

As you found this post useful...

Follow us on social media!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

More Tips To Boost Your Lead Generation

Is LinkedIn Sales Navigator Worth It? [2024 Review]

• JB Jezequel
• August 24, 2023

How Much LinkedIn Sales Navigator Costs? [2024 Pricing Comparison]

• November 10, 2021

LinkedIn Sales Navigator Enterprise VS Team [2024 Review]

What Is LinkedIn Sales Navigator Advanced Plus (Enterprise) Plan 2024

• June 4, 2024

How To Use LinkedIn Sales Navigator For Free?

• August 2, 2022

What is LinkedIn Premium and Is It Worth It? [Features Review]

• January 23, 2023

LinkedIn account types 2024: detailed comparison of all LinkedIn premium plans 

If you’re looking for more information about the different LinkedIn account types, you’ve come to the right place.

The type of LinkedIn account you’ll be using depends entirely on your goals. Whether you’re looking to find leads, nurture prospects, or just hire new employees.

In total, there are nine different LinkedIn account types 

Wondering how much does LinkedIn Premium cost? Or if it’s worth it for you and your sales team?

If you’re looking for the exact LinkedIn premium price, scroll below to get an overview of the different account types and the cost of each.

But in reality, it’s a bit more complicated than that.

Technically, you can use a free LinkedIn account at no cost to get most things done. But if you want to scale your business, you’ll want to cover the LinkedIn premium cost, it’s going to be worth it.

First, here are nine different LinkedIn account types, and their LinkedIn subscription price :

• Free LinkedIn Account (basic)
• LinkedIn Premium Career: $29.99/month
• LinkedIn Premium Business: $59.99/month
• LinkedIn Sales Navigator Core: $99.99/month
• LinkedIn Sales Navigator Advanced: $149.99/month
• LinkedIn Sales Navigator Advanced Plus: Custom pricing
• LinkedIn Recruiter Lite: $170/month
• LinkedIn Recruiter: $835/month
• LinkedIn Learnings: $19.99/month

But as mentioned above, the LinkedIn Premium pricing differences isn’t the main thing you should be looking at here.

Instead, keep in mind that each version of LinkedIn premium comes with different features, offerings, objectives, and more.

Now that you know how much does LinkedIn Premium cost, it’s time we learnt about their offerings, differences, and use cases. 

Let’s take a look at the types of LinkedIn accounts in detail without further ado. We’ll be covering how each account type works, what it offers, and of course, all of the LinkedIn premium costs and pricing models.

But before we dig in, have you joined our LinkedIn Outreach Family Facebook group yet? You can learn all the insider tips and tricks to social selling, LinkedIn, and outreach. Join now!

Table of Contents

Free LinkedIn account

A free LinkedIn account is a great start if you’re a beginner. 

But since it’s completely free, it comes with a few limitations.

A free account helps you grow your network, connect with people in your industry, and find old friends and alumni.

Free vs. paid account

Here are some limitations of having a free LinkedIn account type:

• You can’t send messages to people you’re not connected to
• You can’t always see who visits your profile
• Your searches are limited
• A free LinkedIn account is unsuitable for recruiters and business owners using LinkedIn for hiring due to its limited search and outreach capability 

As a rule of thumb, if you’re doing a lot of outreach, lead generation, and booking sales calls from LinkedIn with a free account, you might want to consider paying the LinkedIn premium cost.

Because, over time, you’ll start feeling the limitations of a free account.

Then, you should start consider paying for LinkedIn premium.

Here’s how much that’s going to cost you.

How Much Is LinkedIn Premium?

Now, how much is LInkedIn premium per month depends on the specific kind of premium subscription you choose.

And below, we’ll cover all LinkedIn subscription prices and what you’re getting for each type in detail.

But first, here’s a general overview of how much is LinkedIn premium, depending on the account type.

Note that the prices might differ, depending on your location.

• LinkedIn Learning: $19.99/month.
• LinkedIn Premium Career: $29.99/month.
• LinkedIn Premium Business: $59.99/month.
• LinkedIn Sales Navigator Core: $99.99/month.
• LinkedIn Sales Navigator Advanced Plus: Custom pricing.
• LinkedIn Recruiter Lite: $170/month.
• LinkedIn Recruiter: $835/month.

Now, let’s cover each in detail and what you’re getting for those LinkedIn subscription prices.

8 Different LinkedIn Premium Account Types And Their Subscription Prices

LinkedIn Premium is an often thrown-around term. But the truth is, it’s an umbrella term with multiple LinkedIn account types under it. 

So which account type should you choose? You must consider your main objective. 

For example, if you’re a salesperson looking to generate leads and target very specific ones, you could try the Sales Navigator Core or Advanced. Similarly, if you want to grow your business by onboarding new people, then LinkedIn Recruiter may be your calling. 

But how much does LinkedIn Premium cost, you ask?

Well that depends on a specific account type and its features. 

In the following sections we compare the use cases, pricing, and differences for each LinkedIn account type. 

Before that, here’s a quick comparison table for a sneak peek into every LinkedIn Premium account:

Now, let’s analyze these LinkedIn premium costs in detail, as well as what kind of features they offer for the price.

LinkedIn Premium Career: $29.99/month – To get hired quickly

A LinkedIn Premium Career account is perfect for you if you’re looking to stand out from the crowd for potential recruiters or if you want to grow your network by connecting with like-minded people. 

As per a recent survey by LinkedIn, job seekers with a LinkedIn Premium Career account get hired 2x faster than the ones that don’t. 

Here’s everything you get with a LinkedIn Premium Career account missing in a free account:

• Access profile viewers over the last 365 days

• Get unlimited access to LinkedIn Learning and upgrade your skills to stand out
• Get 5 InMail credits each month and use them to reach recruiters or actively-hiring business owners
• Get Applicant Insights to understand how you rank from other applicants

The best part? LinkedIn Premium Career is the cheapest of all LinkedIn account types and costs $29.99/month with a month’s free trial. 

LinkedIn Premium Business: $59.99/month – For sales professionals generating leads

LinkedIn Premium Business is ideal for sales professionals and business owners on the hunt to connect with high-quality leads or partners on LinkedIn. 

Did you know InMail is almost thrice as effective as emails or cold calls ? With a LinkedIn Premium Business account, you can send InMails to your dream clients or partners and get instantly noticed. 

Here’s everything you get with a LinkedIn Premium Business account:

• Everything included in LinkedIn Premium Career
• 15 InMail credits each month perfect for reaching out to potential clients or partners who you’re not connected with
• Unlimited browsing to find prospects faster 
• Key Business insights , such as competitor analysis, industry news, and other company analytics.  

LinkedIn Premium Business costs $59.99/mo which is more affordable than Sales Navigator. However, some businesses may find the number of InMails provided each month limiting.

Regardless, it’s a great investment if you need advanced browsing and business insights which you cannot get with a Premium Career or Basic LinkedIn accounts. 

If you’re into building a personal brand using LinkedIn, we recommend you read 5 steps to becoming an influencer on LinkedIn .

LinkedIn Sales Navigator Core: $99.99/month – Best for sales teams and business owners looking to scale social selling

When it comes to making the optimum use of LinkedIn, there’s no match to the LinkedIn Sales Navigator.

The LinkedIn Sales Navigator Core account is a go-to for sales reps to find leads, connect, and build healthy relations from the get-go.

It also suits startup business owners with a limited budget but need a premium LinkedIn selling experience. 

Here’s everything Sales Navigator Core offers to improve social selling and lead quality:

• 50 InMail credits each month , which is perfect for sales teams sending outreach messages
• Advanced filters and a Sales spotlight to churn out your dream clients on LinkedIn 
• Save lead information to keep track of people and companies you’re reaching out to or targeting 
• Set up alerts and notifications to get notified on lead activities on LinkedIn. For example, when they change jobs, post an ad, etc.
• Get lead recommendations delivered each week based on your previous searches

Is this worth the LinkedIn premium pricing?

The only downside to the Core account is it does not offer a functionality to scrape and export your lead lists into a CSV file. 

But with a LinkedIn automation tool like Expandi , you can scrape lead lists and automate outreach in a wink.

So, if you’re constantly doing outreach and lead generation, LinkedIn Sales Navigator price could pay for itself.  

What if you’re looking for something more advanced?

LinkedIn Sales Navigator Advanced: $149.99/month – An upgraded version of Sales Navigator Core for sales teams

The LinkedIn Sales Navigator Advanced, just like its name, is an upgraded version of the Core account as it offers additional sales functionalities for teams and business owners. 

A LinkedIn Sales Navigator Advanced account gets you:

• Everything under LinkedIn Sales Navigator Core except Job seeker and LinkedIn Learning subscriptions
• LinkedIn Teamlink that detects warm introduction opportunities with prospects on LinkedIn, for example, it identifies prospects who are first-degree connections of your teammates 
• Smartlinks for an advanced outreach experience that helps track prospect interactions with its auto-generated sales presentations 
• Advanced reporting to access valuable sales insights

One major cons of this LinkedIn premium account is the lack of CRM integration for the price point.

You could try the LinkedIn Sales Navigator Advanced account if your goal is to increase collaboration and step up your outreach processes, considering you do not require a CRM sync.

Read more: How to manage multiple LinkedIn accounts for outreach

While this LinkedIn Premium price is $149.99/mo, it still offers plenty of features to supercharge your lead generation and outreach. While this LinkedIn premium pricing might seem expensive at first, as long as you land just 1 client per month with this account type, it’ll be paying for itself.

LinkedIn Sales Navigator Advanced Plus: Custom pricing – Suitable for larger enterprises

LinkedIn Sales Navigator Advanced Plus is the ultimate social selling tool LinkedIn offers with enterprise sales teams in mind. 

For example, if your company uses a CRM and needs data synced to enable social selling and collaboration on LinkedIn, choose the Advanced version over Core or Plus.

With Advanced Plus, you get:

• Everything from Sales Navigator Advanced 
• CRM sync to auto-save LinkedIn activities and search for leads already present in your CRM
• Advanced CRM integrations for Salesforce Data Validation and Contact Creation and Microsoft Dynamics

For this account type, there is no LinkedIn premium pricing mentioned. Instead, you’ll have to contact the LinkedIn sales team and see if it’s a right fit for your business.

If LinkedIn is your ultimate sales channel, then investing in a custom-made Sales Navigator account for your business may be the best decision you could make, regardless of how much does LinkedIn Premium cost. 

LinkedIn Recruiter Lite: $170/month – For individuals with small to mid-scale hiring efforts

LinkedIn Recruiter Lite suits recruiting teams, HR professionals, and business owners hiring at a smaller scale and that are comfortable with minimal LinkedIn Recruiter features, such as:

• 30 InMails per user each month for a maximum of 10 users
• 20+ advanced search filters to drill drown the perfect candidates to reduce hiring time
• Unlimited browsing up to third-degree connections and LinkedIn Learning
• A multi-user dashboard for team collaboration and boost shared hiring 
• InMail and Job analytics reports
• View who visited your profile over the last 90 days
• Save candidate searches and set up alerts for their LinkedIn activities up to 10 daily or weekly

This LinkedIn premium pricing starts at $170/mo or $1,680/year for a single license. One drawback of this pricing model, however, is that this account type doesn’t come with Applicant Tracking System (ATS) integration, which many recruiting teams use to speed up hiring.

LinkedIn Recruiter: $835/month – For staffing firms and corporate companies’ hiring at a large scale

LinkedIn Recruiter premium accounts are of two types Recruiter Professional Services and Recruiter Corporate.

Since this LinkedIn premium pricing starts at $835/mo, it’s ideal more for big recruiting firms and staffing teams. It also saves time as it promotes collaboration and cuts down hiring time with options like message sharing, multi-user dashboard for collaboration, and note-taking. 

Here are the LinkedIn Recruiter plans’ features that are missing in Recruiter Lite:

• Recruiter Professional Services allows up to 100 InMails a month , while Recruiter Corporate allows 150 InMails
• Lite’s candidate search alerts are limited up to 10, while the Recruiter allows 50 alerts daily or weekly
• You can bulk send up to 25 messages at once
• Recruiter data is solely owned by you and not LinkedIn
• ATS integration with 28+ tools

This LinkedIn premium pricing type is custom. Meaning, LinkedIn doesn’t explicitly mention  its costs. However, online reports and research suggests that LinkedIn Recruiter pricing starts at $835/mo, making it suitable for corporations and enterprise teams with larger budgets.

LinkedIn Learning: $19.99/month or free with some Premium accounts – To develop individual and team skills

LinkedIn Learning offers a pool of high-value 21,000+ courses curated and taught by industry professionals. It focuses on interactive, hands-on learning and is worth the investment if you’re looking to upgrade your teams’ or your skills. 

The platform’s courses are spread across fields like creative, business, technology, and design. 

Finally, this LinkedIn premium cost starts from $19.99/mo and offers a free 7-day trial.

With this LinkedIn premium account type, the platform offers a completion certificate post-course that you can add to your LinkedIn profile.

Which LinkedIn Premium Account Type Is Right For Me?

Now, to recap, wondering how much is LinkedIn premium and which account type is right for you?

First, the answer to your question about the LinkedIn premium pricing is that it depends on the specific account type.

In total, there are nine different LinkedIn premium types, each with different features, use cases, and pricing plans.

And as you’ve noticed, picking the right LinkedIn account type depends on your goals and needs.

To recap, all the different LinkedIn premium account types and their subscription prices are as follows:

If lead generation is your goal, try a Sales Navigator plan that fits your budget. But what about other goals? The only way is to compare each plan and re-visit our in-depth comparison.

In other news, there’s one goal that’s common for recruiters as well as sales teams. That’s generating LinkedIn leads on auto-pilot with less effort and time. 

That’s what Expandi is for!

With Expandi, you can set up smart outreach sequences based on several conditions and actions . Doing so helps you target an audience using the LinkedIn Sales Navigator or other LinkedIn pricing plans (including the free version) and use Expandi to book meetings automatically. 

Want to learn more?

Get a free, 7-day trial or book a demo to talk to an expert on how to make the most of LinkedIn.

THIS FREE eBOOK REVEALS EVERYTHING

This eBook is your ticket to never wondering how to promote your LinkedIn event the right way ever again

This FREE eBook will teach you all the tricks

• The exact 1on1 examples we used (many times over) from our content plan (posts, video, polls)
• How to automatically Invite your network throughout the month
• 7 ‘Untapped Promotion’ strategies to get over 1000+ people to register for your event
• How to interact with all attendees before the event and after the event

What works now won’t work again in a few months 😉 So…If you want take the swing and benefits – before it’s too late and before everyone starts using them

Download your FREE eBook now

How to Boost LinkedIn SSI Score in Just 15 Minutes a Day with Expandi

What Is Conversational AI For Sales Teams And How to Use It in 2024

Formatting LinkedIn Posts: Bold, Italics, Underline – Expandi

Top 6 outreach tips for getting more leads on Linkedin in 2024

I Tried LinkedIn Premium as a Creator — Here’s My Honest Review

Everything you need to know about using LinkedIn Premium to build your personal brand, increase engagement, and grow your following. 

Content Writer @ Buffer

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator. 

While actively hunting for my new role in early 2023, I took advantage of the free trial of LinkedIn Premium, then extended it for another few months. As a job seeker, the benefits were great — the platform recommended jobs I would be a top applicant for and allowed me to reach out to hiring managers directly, even if I wasn’t connected to them.

I didn’t end up as a content writer at Buffer because of LinkedIn (that was down to a fun Instagram post , interestingly enough), but I definitely found it valuable in my job search. I landed several interviews thanks to the service and would highly recommend it to those looking for a new opportunity. 

But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. In a nutshell, I want to generate engagement and grow my audience — could LinkedIn Premium help with that, too?

It just might. I’ve noticed an uptick in banner ads promising everything from AI assistance to increased profile views — and I was curious to put it to the test. 

So, at the outset of 2024, I signed up for LinkedIn Premium again and made it my mission to answer the question: "Is LinkedIn Premium worth it for creators?"

Here’s everything you need to know about using LinkedIn Premium to build your personal brand , increase engagement, and grow your following. 

What you get with LinkedIn Premium

First, let’s talk about the LinkedIn tools and features you’ll unlock with LinkedIn Premium. All the things listed below are available with all four tiers of the premium plans (more on this below):

• LinkedIn Premium badge: A gold badge on your profile.
• InMail credits: The ability to message someone you’re not already connected with.
• Profile view insights: See exactly who has viewed your profile within the last 90 or 365 days (depending on your plan) unless that user is also on Premium and has set their profile to private.
• Private browsing: Access to public, semi-private, or private mode to keep your identity hidden while browsing other profiles.
• AI Profile writing assistant: A relatively new feature that will help you polish up the headline and about section on your profile.
• AI message drafts: AI help in composing messages (only available in the U.S. now).
• LinkedIn Learning courses: Access to LinkedIn’s extensive library of on-demand courses per week.
• Open profile: A setting you can turn on to make it possible for anyone to get in touch with you, whether you’re connected or not.  

LinkedIn Premium pricing 

How much does LinkedIn Premium cost? That depends on which plan you go for. LinkedIn Premium plans range from $39 per month to over $150/month. Prices will depend on your region. 

Your options, in order of cost:

• LinkedIn Premium Career 
• LinkedIn Premium Business
• LinkedIn Sales Navigator
• LinkedIn Recruiter Lite

The primary differences between the plans are how far back you can see profile views, people browsing, more advanced search filters, and saved leads. The more expensive plans are targeted at salespeople and recruiters. 

Here's a look at the biggest differences between the plans.

As part of the LinkedIn Premium sign-up, LinkedIn recommended the Business plan for my needs. I went with that plan to ensure this review was as comprehensive as possible.

Can you get LinkedIn Premium for free?

Technically, yes! You can try out a LinkedIn Premium account for free as part of their 30-day free trial of the service. 

There are a few Ts and Cs, though. LinkedIn Premium’s free trial is only available to users who have never subscribed before, and you’ll also have to enter your credit card details (but it’s pretty easy to cancel before you’re charged if you decide the plan is not for you). 

How to sign up for LinkedIn Premium

I was really impressed by LinkedIn Premium’s onboarding process. It’s incredibly smooth, and there are plenty of tips and resources available to help you make the most of all the new functionality you have access to. 

First, I’ll walk you through how to sign up. 

• Log in to LinkedIn.com. 
• Click the Me profile icon at the top right of your homepage.
• Choose Settings & Privacy from the dropdown menu.
• Choose Account preferences on the left pane.
• Under Subscriptions & payments , click Change next to Premium Subscription.
• Answer the prompts, and LinkedIn will recommend a plan that suits your needs (you can choose any, though!)
• Follow the prompts on the page to finish.

Now, it’s time to explore. You’ll receive a welcome email from LinkedIn, and it’s a good idea to explore the resources they direct you to. 

There’s also a helpful page that will show you exactly what tools you can access, plus how to use them. Click on the Me dropdown menu > Premium features .

LinkedIn Premium: My experience as a creator

LinkedIn is no longer just for jobseekers — it’s become a powerful platform for creators, thanks to the rise of the personal brand. Still, LinkedIn’s Premium subscriptions are squarely aimed at jobseekers, salespeople, and recruiters, with tools explicitly built to meet their needs.  

That said, some of these features could come in handy if you’re looking to create content and build a following on the platform. 

Here’s a look at those and how I’d recommend using them.

Profile view insights

Profile views are one of the best LinkedIn Premium features. First, seeing exactly who is looking at you is loads of fun. But most importantly, this feature can be an interesting one to keep an eye on as a creator, too. 

I see the folks heading over to my profile as an indicator of click-through rate. There’s no simple way to tie profile views back to a specific piece of content, of course, but it’s useful to get a picture of the kind of people your content is attracting. 

Profile views offer more of a deep dive into the specific people your content or headline inspires enough to click over to your profile and take action. To see this, head over to  Profile > Analytics > Profile views .

From there, click on ‘Show more Premium analytics’ to get a breakdown of the top companies, locations, and industries who have looked at your profile.

Is there a workaround for non-premium users? 

Sort of. While you can only see the identity of a small percentage of the folks who view your profile with a free LinkedIn account, you can still get a solid breakdown of follower demographics — provided you have Creator Mode on (it’s completely free and not tied to any LinkedIn Premium subscription). 

For audience demographics in LinkedIn’s analytics, go to Profile > Analytics > Followers, and you’ll see a similar breakdown (though this is for new followers, not just views). You can filter these by job title, location, and industry, too. 

InMail credits

If you’re on the hunt for a new job or working in sales, LinkedIn’s InMail messages system has some pretty obvious use cases — talking to hiring managers or potential customers — though they’re less overtly useful for creators. 

But when you’re building a following, tapping into the audiences of others can be a win-win for both creators. In fact, social media collaboration is one of the tactics well-followed creator Aarushi Singh recommended in her recent Buffer guest post on how she grew on LinkedIn . These could take shape in plenty of ways — partner carousel posts , LinkedIn Lives, collab videos — but all that requires building a relationship first. 

That’s where InMails come in. With five credits per month on the LinkedIn Premium Career plan and 15 on the LinkedIn Premium Business plan, you’ll have more than enough to get in touch with other creators in your niche and professional network and (if you play your cards right) plan a collaborative strategy.

Yes — a pretty good one, too. LinkedIn offers a (more limited) way to contact folks outside your network with a basic account: personalized connection requests. All it requires is hitting the Connect button on another user’s profile and then clicking Add note.

You’ll be limited to 300 characters, but it’s a great springboard. And once that user accepts your connection request, their DMs are open to you. 

Custom button

LinkedIn Premium members can create a customized button for their profile, which can be a great way to direct followers to your link-in-bio or landing page . This is particularly handy if you monetize your work through consulting, a newsletter, or something similar. 

To edit yours, navigate to your profile, then click the Edit button (the pencil icon) on the top right. Scroll to the bottom of the pop-up to find the Edit custom button option, then choose Premium custom button .

The button text options are: 

• Visit my store
• Visit my website
• View my portfolio
• View my blog
• Book an appointment

Yes! There is another great option here for those using the free version of LinkedIn. While the button won’t appear as prominently on your profile as the Premium version, the free custom button is more customizable. You can choose whatever text you’d like to be clickable and still use any link.

LinkedIn’s AI Profile assistant 

All the successful LinkedIn creators I’ve spoken to have stressed the importance of your LinkedIn profile. I’m already fairly happy with mine, but I was excited to see if LinkedIn’s AI could help make it really stand out.

As part of this feature, the AI will review your current headline and bio and make suggestions to improve it. I found the results to be mediocre. 

The headline suggestions weren’t groundbreaking — but, I reasoned, the AI-recommended keywords might give me a leg up when it comes to LinkedIn search. I opted for the one below.

The about section AI suggestion was decent. While it was more formal than I’d have liked, it didn’t have that obviously AI-generated tone. The suggestion also wasn’t 100 percent accurate (likely down to gaps in my profile), but with a few tweaks, it would have been good to go. 

That said, I’m rather partial to my current, pithy about section, and I feel like it showcases my skill as a writer a little better than the AI’s tell-don’t-show option. I opted to keep my old about section: 

LinkedIn has no features that could work as a substitute for the AI profile assistant. Still, you should be able to get similar results with an external AI tool like ChatGPT, provided you give it enough information in your prompt. 

My content performance on LinkedIn Premium

LinkedIn promises 2.6X faster hiring and 4X more profile views — but not that content by Premium members will be favored by the LinkedIn algorithm .

But, as social media platforms move increasingly towards a pay-to-play future ( Meta Verified for Instagram and Facebook seems to be headed that way), I felt it was worth testing to see if LinkedIn Premium affected content performance.

I kept my content strategy and cadence the same during my two-week Premium trial to eliminate variables. 

Here’s a look at my analytics: 

Impressions

I saw a drop in my impressions during this period, but that was something I’d been expecting. Several weeks prior, I’d had a LinkedIn post perform exceptionally well, and I was still feeling the tail-end of that great performance in the run-up to this experiment. 

With that in the mix, I felt that my impressions looked exactly as expected — LinkedIn Premium seemed to have no effect on my post impressions. 

Engagement 

My engagement numbers painted a similar picture. I reason that this drop has more to do with the content that came before this and very little to do with LinkedIn Premium. 

New followers

This number was fascinating to me since my content was clearly not reaching as many people as I had been in the weeks prior — and yet, I was converting more. While I can only theorize why this is, I suspect it may have something to do with an increase in profile views below. 

Profile views

I saw an impressive increase in profile views — 28 percent — which I believe is the only metric impacted by subscribing to LinkedIn Premium. 

My content doesn’t seem to be getting a boost as a LinkedIn Premium subscriber — but it appears that my profile did. In other words, I suspect these new profile viewers were not discovering my content in their feeds, but finding my profile in LinkedIn’s search. 

The verdict: is LinkedIn Premium worth it for creators?

If you’re looking for a new job, LinkedIn Premium will definitely give you a leg-up.

But as a creator, I don’t think LinkedIn Premium is worth the cost. A handful of features might benefit creators, but there are some great workarounds for free LinkedIn users that will have a similar effect. 

If you’re looking to grow your following and increase engagement as you share content on the platform, turning on Creator Mode is far more powerful than Premium. 

It gives you access to a ‘follow’ button on your profile, deeper analytics, that customizable button, LinkedIn Live, newsletters, and more. 

Turning it on is really easy, too. Go to your LinkedIn profile, scroll down to Resources , and click on Creator mode .

You’ll likely also find more value in the articles on growing on LinkedIn right here on the Buffer blog. These are some of my favorite resources:

• How to Get More Followers on LinkedIn
• The Quick Guide to LinkedIn Marketing Strategy: 9 Best Practices for 2024
• 6 LinkedIn Experts Gave Me Their Personal Branding Secrets — I Tried Them All

Are you looking to grow your following on LinkedIn? Join us in the Buffer community , where we’re learning together and supporting each other.

Try Buffer for free

140,000+ small businesses like yours use Buffer to build their brand on social media every month

Related Articles

In this article, we cover everything you need to know about LinkedIn Audio Events, from setting them up to best practices for hosting and promoting them.

In this article, you'll learn everything you need to know about starting a LinkedIn newsletter.

A full month of LinkedIn prompts to inspire your next 30 posts (with examples!).

140,000+ people like you use Buffer to build their brand on social media every month

Copyright © 2024 Buffer | Privacy | Terms | Security

• Social Media Marketing
• Instagram Marketing
• Social Analytics
• News and Trends
• Best apps and tools
• Inside Buffer
• Remote Work
• Transparency
• Blog & podcasts
• Best Time to Post on Social Media
• Social Media Blog
• Social Media Glossary
• About Buffer
• Our culture

How Much Does LinkedIn Premium Cost? [2024 Pricing]

Consider the features before you hit the “Upgrade” button! Discover everything you need to know about LinkedIn Premium pricing.

On this page

You probably already have a free LinkedIn account. Who doesn’t, right? At some stage, though, you’ll likely need to consider upgrading to a Premium account, especially if you plan to use it for outreach and lead generation.

So, in this post, I’ll explain LinkedIn Premium costs in detail, as well as some of its pros and cons. Ultimately, you’ll learn if LinkedIn Premium is worth it for you.

How Much Does LinkedIn Premium Cost?

When it comes to LinkedIn’s Premium offering , you have a few choices at different price levels:

• Linkedin Premium Career, priced at $39.99 per month.
• Linkedin Premium Business, priced at $47.99 per month.
• Linkedin Sales Navigator Core, priced at $79.99 per user per month.
• Linkedin Recruiter Lite, priced at $140 per month.

Each of these plans has a specific purpose. When it comes to lead generation , you’ll likely need either LinkedIn Premium Business or Sales Navigator .

Premium is ideal if you’d like to grow your network and includes unlimited people browsing and a few InMail credits .

However, if lead generation is your main focus, you can’t beat Sales Navigator. Here, you’ll get access to the Sales Navigator platform, which is specifically designed to streamline your lead generation efforts.

You’ll also get unlimited people browsing, 50 InMail credits, lead and account lists, lead recommendations, advanced lead search, and more.  

Is LinkedIn Premium Worth It?

Now, is LinkedIn Premium really worth it? It really depends on which plan you're choosing and what you're looking for.

Let's review each plan.

Linkedin Premium Career

The offering of that plan is to help you find a job faster. Linkedin Premium Career costs $39,99 / month .

With Linkedin Premium Career, you get:

• 5 InMails per month
• See Who's Viewed Your Profile from the last 90 days
• Open Profile
• Job and applicant insights
• Top Applicant Job recommendations
• Company insights
• Resume insights
• 16,000+ LinkedIn Learning courses
• Full access to Interview Preparation tools

Pro: LinkedIn Learning

Although not directly related to lead generation, another significant benefit of LinkedIn Premium is that it gives you access to a massive library of courses presented by industry experts on LinkedIn Learning .

You'll find courses on anything from business to communication, technology, marketing, and more.

This allows you to expand your skill set, which, in turn, helps you gather more leads and make more sales. And, if you don't find a course you'd like to do, you probably will sometime in the future, as the library is constantly expanded with new courses almost every week.

My personal opinion is that Linkedin Premium Career is not really worth it.

You're unlikely to contact people via InMail to apply for a job (probably better to apply through the standard process or to send an email). You don't really care about who viewed your profile if they didn't contact you.

Linkedin Premium Business

Linkedin Premium Business is designed to help you grow and nurture your network.

LinkedIn Premium Business starts at $47.99 per month.

With Linkedin Premium Business, you get:

• 15 InMails per month
• Unlimited People Browsing

Pro: Extended Capabilities

One of LinkedIn Premium’s major benefits is that it gives you access to extended capabilities by removing many restrictions that a free account has .

For example, with a free account, you can only do several advanced searches and browse a limited number of people before these limitations kick in, which might limit the number of leads you can generate.

Luckily, with a Premium account, this won’t be a problem.

Pro: Open Profile

With a free account, only people connected to you on the LinkedIn platform, in other words, in your network, can send you a message.

When you have a Premium account, though, you’ll have the option to allow people outside your network to get in touch with you. This eliminates any friction for potential leads interested in your product or service.

Pro: Profile Views

When someone has looked at your profile, they’ll be more likely to answer messages you send them or accept your connection request. So, seeing who viewed your profile is precious. The problem is that, with a free account, you can only see your profile's most recent five viewers.

In contrast, with a Premium account, you can see all the people who have viewed your profile in the past 90 days.

In addition, you’ll also see the number of profile visitors you get every week. This helps you gauge how well your profile is optimized.

Pro: InMail

We’ve mentioned that only people in your network can message you if you have a free account. The same applies to you. So, you can only send messages to those people in your network .

To get past this limitation, you’ll need to use InMail .

Some benefits of InMail include a higher response rate than regular messages and more character space .  

InMail is particularly useful when you want to get in touch with a prospect before sending them a connection request. Because you can include more information in your connection request note , it becomes easier to explain why you’re reaching out and why you should be connected.

Fortunately, with a Premium account, you’ll have access to a certain number of InMail credits, depending on the plan you’ve subscribed to.  

Con: LinkedIn Premium Is Pricey

One of the major cons of using LinkedIn Premium is that it isn’t cheap. Sure, it does offer features that can help you grow your business and generate more revenue. Still, you’ll have to carefully consider its costs against where you are in your business’s lifecycle.

This is even more relevant if you’re a new business trying to limit and manage its expenses.

You’ll also have to consider the various limits, credit top-ups, and additional tools you’ll need to run effective outreach through LinkedIn.

My personal opinion is that Linkedin Premium Business is not really worth it, too.

Some things in this plan are nice to have, but you're paying a hefty price while missing on the big value which is Sales Navigator. So to me, you might as well pay +20% extra to get the next plan (Sales Navigator) and get 200% more value.

Linkedin Premium Sales Navigator Core

Linkedin Premium Sales Navigator is the real sales offering of Linkedin. It's the real deal, including all the perks from the other plans + access to the Sales Navigator database. Mandatory subscription if you're in sales in my eyes...

LinkedIn Sales Navigator Core costs $79.99 per user per month.

It has the same features as Linkedin Premium Business, but with more things. Specifically:

• 50 InMails per month
• See Who's Viewed Your Profile from the last 365 days
• + Access to Sales Navigator

Pro: You Get Access to Sales Navigator

Sales Navigator is one of the best B2B contact databases . After all, everyone has a LinkedIn profile. And since it’s used for job searches and expanding influence, you can bet they keep it updated!

Since the data is directly from the social network, it is as up-to-date as you can get compared to other tools.

But one problem is that you can’t bulk-export leads from Sales Navigator . This makes it hard to scale outreach without additional cold outreach tools and LinkedIn scrapers .

Fortunately, you can solve that problem with Findymail .

Findymail lets you export leads outside of Sales Navigator and enrich them with B2B emails so that you can reach out to them by email.

In my opinion, Linkedin Sales Navigator + Findymail is one of the best combo you can have right now for sales and lead generation. A must-have!

Linkedin Premium Recruiter Lite

Linkedin Premium Recruiter Lite is basically Linkedin Sales Navigator but for recruiters instead of sales.

LinkedIn Recruiter Lite costs $140 per user per month.

With Recruiter Lite you get:

• Recruiter Lite platform
• 30 InMails per month
• Access to your 2nd and 3rd degree networks
• 20+ advanced search filters
• Candidate search alerts
• Candidate recommendations daily
• Search with smart suggestions
• Personalized outreach with saved templates
• Post a free job
• Projects for organization and tracking
• InMail performance insights
• Jobs analytics

I'll be honest, I never worked in the recruitment niche so I don't really know if Recruiter Lite is very good or not. But we've had people requesting for Findymail to work with Linkedin Recruiter so I guess it is used.

Given how useful Sales Navigator is when you're in sales, I bet that Recruiter Lite is also a must have if you're doing recruiting on a day-to-day basis.

So, Is LinkedIn Premium Worth It?

Earlier, I said you’d need to weigh the pros and cons to decide if LinkedIn Premium is worth it.

If you’re a sales professional or a sales team manager, your team could definitely use Sales Navigator in their arsenal. However, it’s not the only tool you’ll need - not by a long shot.

What's good about all those Linkedin premium plans is that you have a one month trial to test things out first. Only after testing can you decide if you get more value than how much it's costing you.

At the end of the day, all that matters is selling more. Is LinkedIn Premium going to make it easier for you to find and get in touch with the right leads for your business?

If the answer is a resounding “YES,” it’s time to hit the upgrade button!

The Guide to the Best 5 LinkedIn URL Examples

Your Kickstart Guide to Sales Navigator Search Filters

How Do I Block People on LinkedIn?

Follow vs Connect on LinkedIn: Which One Should You Choose?

Subscribe to new posts.

• Search Search Please fill out this field.
• Basic (Free) Account
• Premium Career Account
• Additional Benefits

The Bottom Line

• Career Advice

How Much Does LinkedIn Premium Cost?

LinkedIn Premium account features and why it's worth the price

LinkedIn offers its basic membership for free, while a LinkedIn Premium Career account is $29.99 per month. The premium level allows direct email access to hiring managers, notifications of views of your resume, and courses from LinkedIn Learning. The latest version of LinkedIn Premium Career promises AI-powered search.

If you're actively job-hunting, the additional features of LinkedIn Premium Career may be worth the price. If you're not looking, your online profile and access to your contacts in the basic membership may be all you need. If you're not sure, you can try a one-month free trial.

LinkedIn Premium was previously called Job Seeker.

The company also offers a LinkedIn Premium Business tier that includes unlimited browsing and industry insights for $59.99 per month. More specialized tiers are offered for salespeople, recruiters, and users primarily interested in LinkedIn Learning.

Key Takeaways

• A LinkedIn Premium Career account currently costs $29.99 per month.
• The premium tier includes direct access to hiring managers, information on who's viewing your profile and your competitors for jobs, and access to online courses.
• Some recruiters may view an applicant with premium status as more serious and professional about landing a job.

How a LinkedIn Basic Account Works

LinkedIn claims to have a membership of one billion worldwide, and not all of them are actively job-hunting. The site has become a central place for professionals, business owners, freelancers, and consultants to keep in touch with their contacts, make new contacts, increase their public reach, list their services and credentials, and generally hang their public hats.

All of the above can be done with a LinkedIn basic account. You can:

• Create and maintain a professional identity online.
• Build a network of professional contacts.
• Receive recommendations for jobs from other LinkedIn members and provide recommendations for them.
• Search current job openings.
• Search for information on people, companies, and more.
• Read comments and commentaries from others, and post your own.
• Save your search results and receive weekly alerts about matches.
• Receive (but not send) unlimited InMail messages.

What You Get with LinkedIn Premium Career

The Premium Career account offers a number of additional and expanded features:

Premium Profile 

This feature slaps a badge on your profile picture and search results. As a premium member, you can turn this feature on through the settings page.

The badge is intended to help you stand out from the rest of the job-seeking crowd and alert viewers that you take your work or job hunt seriously.

Full List of Profile Views 

Premium members get more information about people who view their profiles. You'll get a list of everyone who accessed your profile, including name, company, and job title.

If you're actively looking for a job, that can help you tailor your approach to companies that are hiring.

InMail is LinkedIn’s personal message system. Premium Career gives you email access to everybody on LinkedIn, including people outside your network, like hiring managers. This is limited to five messages per month, possibly to prevent spamming, but extras can be purchased.

If you're job-hunting, this can be a valuable feature. Your LinkedIn message is less likely to be overlooked than an approach via regular email.  

A Premium Career account allows you to contact potential employers directly through InMail, something Basic account holders can't do.

Advanced Search 

The premium search filter lets you fine-tune searches and save time looking for the right job or the recruiters most likely to be interested in your skillset.

Parameters include the ability to search for people based on company size, Fortune 500 ranking, seniority, and more.  

LinkedIn Learning 

The Premium Careers tier gives users access to LinkedIn's library of online courses. The library of video and text courses is divided into major sections including Business, Creative, Technology, and Certifications.

Salary Insights

The premium level gets you access to information on average compensation for your profession in your region. You can use this any time you want to get all worked up.

Competitive Insights

The premium level includes Job Insights, a feature that compares your qualifications with those of other applicants for the same job. At best, this can alert you to aspects of your resume that you should expand or emphasize. In any case, it may help you determine if it's potentially a good fit for you.

Additional LinkedIn Premium Benefits

Built-in features available on LinkedIn’s Premium Career account are only part of the picture. Observations by those who have used Premium Career reveal a few additional advantages.

Connecting With Executives

Top executives tend to insulate themselves through privacy settings. InMail, mostly because it is trusted and somewhat more exclusive, can help you connect with people you would not otherwise be able to contact directly.

While you can receive an unlimited number of InMail messages with a Basic account, you can only send messages outside your contacts list if you have a premium membership.

Higher Response Rate to InMail

Another advantage of InMail, again due to the trust factor, is that the response rate is higher than with traditional email.

The actual response rate varies—mostly with the degree to which the InMail is personalized—but in general, many job seekers find that the likelihood of getting a response goes up when using InMail.  

Increase In Profile Views

Something as simple as the number of views of your profile can have a significant impact on your ability to connect with the right employer. As with ad views, more profile views put your product (you) in front of more people and increase the likelihood that one of them will want to hire you.

Recruiters note that when someone has gone to the trouble and expense of obtaining a premium membership, it indicates they are more serious about a professional presentation. That makes it more likely they will take time to view the profile.

Is LinkedIn Premium Worth It?

If you are actively looking for a job, LinkedIn Premium can give you a boost over the basic version. You'll get greater visibility, more information, and additional tools to help you in your search.

According to LinkedIn, Premium Career account holders are hired on average twice as fast as other candidates. Some account holders feel that a LinkedIn Premium profile gives them a more professional appearance.

What Are the Main Differences Between LinkedIn Basic and Premium?

A LinkedIn Basic account allows you to maintain a professional profile and a network of professional contacts.

A Basic account is for anyone who wants to create and maintain a professional profile online, locate and connect with colleagues and friends, and receive messages from them.

A Premium Career account is aimed at job seekers who want to know more about their competition, access recruiters directly, and find out who has viewed their profile in the past 90 days in addition to enjoying all the features of a Basic LinkedIn account.

A Premium Career account is designed for active job seekers and professionals seeking to network and find growth opportunities in their field.

Why Is LinkedIn Premium So Expensive?

Not everyone would consider it expensive. LinkedIn Premium Career is less than $40 a month for a wide range of tools to help you polish your professional profile and find potential new jobs or career advancement opportunities.

Premium Career account holders also get access to 16,000 expert-led LinkedIn learning courses.

All for less than $10 a week, which some job seekers might say is an affordable way to network.

Aside From LinkedIn Career, What Other Premium Packages Are There?

• LinkedIn Career is intended for job seekers, and is $29.99/month.
• LinkedIn Business is helpful for professional networking and growing business opportunities, at $47.99/month.
• LinkedIn Sales Navigator generates sales leads and enables contacts with prospects and customers, at $79.99/month
• Recruiter Lite helps businesses find qualified job candidates and helps in the recruiting and hiring process, at $140/month.

You won't really know if it's worth it until you try it. A one-month free trial of LinkedIn Premium Career is easy to set up.

At the end of the trial, if you don’t feel you’ve gained enough benefit to justify the cost, you can drop back to the basic free membership.

If you sign up for LinkedIn Premium Career, take the time to explore all available services and make an honest attempt to use them. Otherwise, you’ll never know which feature may have helped you land that dream job. 

LinkedIn. " Try the new AI-powered Premium experience ."

LinkedIn. " LinkedIn Premium ."

LinkedIn. " Difference between free LinkedIn and Premium LinkedIn accounts ."

LinkedIn. " About LinkedIn ."

LinkedIn. " Difference Between Free LinkedIn and Premium LinkedIn Accounts ."

LinkedIn. " Showing or Hiding Your Premium Membership ."

LinkedIn. " InMail Message Credits and Renewal Process ."

LinkedIn. " Sales Navigator Advanced Search Filters ."

LinkedIn. " Discover How Premium Can Give You a Boost ."

LinkedIn. " Who’s Viewed Your Profile - Basic and Premium Features ."

LinkedIn. " Premium Career ."

• Terms of Service
• Editorial Policy
• Privacy Policy

LinkedIn Premium Gives You More Access, but Is It Worth It?

Over 875 million people use LinkedIn, and 39 percent of users pay for LinkedIn Premium. But is LinkedIn Premium worth it? Here's what we know.

Feb. 16 2023, Published 4:00 p.m. ET

What is LinkedIn Premium?

How much is linkedin premium, how do i sign up for linkedin premium, how does linkedin premium plans further your skills.

Are you looking for a new job ? Or, maybe you are searching for sales leads? LinkedIn is an excellent resource for connecting with other business professionals, finding a job , or determining who makes the buying decisions at a company.

Over 875 million people use LinkedIn , and 39 percent of users pay for LinkedIn Premium. But is LinkedIn Premium worth it? Keep reading to find out!

LinkedIn Premium

LinkedIn Premium is a paid subscription upgrade to the free business networking platform that enables you to connect with LinkedIn users outside your network. With the free version of LinkedIn, you have access to the contact information of all those who you are "linked in" with, and you can also send them messages through LinkedIn’s InMail.

However, you don’t have this access to people outside your network (i.e., 2nd and 3rd) connections. You have to be a premium member to get contact information and send InMails to people that aren’t in your LinkedIn network.

There are four plans for LinkedIn Premium membership, which differ depending on how you want to use your LinkedIn account. The premium plans LinkedIn offers include:

LinkedIn website

Career - This plan is specifically designed for people looking for a job . It's the least expensive premium plan at $39.99 per month or $239.88 per year. With the Career plan, you can send five InMails a month to people outside your network and see who has viewed your profile within the last 90 days. You are limited in the number of profiles you can browse. You also get more detailed information on job postings, like how you rank among other applicants for the job, what the competition for the job looks like, and additional insights into the position.

Business - This plan is similar to the Career plan, with more benefits. You get 15 InMail credits per month, can see who has viewed your profile within the last year, and can browse an unlimited number of profiles outside your network (this is limited in the Career plan). The cost is $69.99 per month or $538.88 per year.

Sales Navigator Core - This plan is designed for sales professionals who want to use LinkedIn to prospect new customers. It provides you with 50 credits per month plus access to LinkedIn’s Sales Navigator platform to generate and save leads. The cost is $99.99 per month or $959.88 per year.

Recruiter Lite - On the flip side of the LinkedIn Career plan, which helps people find jobs, Recruiter Lite helps recruiters find qualified candidates . The plan includes 30 InMail credits per month and unlimited profile browsing. The cost is $169.99 per month or $1,679.88 per year.

People sit down for a meeting

LinkedIn allows you to try one of its Premium subscriptions for free for one month. You can sign up through “Manage Premium account” under “Subscriptions and payments” in the “Account preferences” of your profile settings.

You will have to give your credit card information to take advantage of the free month because, at the end of the month, you will be charged for the regular monthly paid subscription price.

Another advantage of LinkedIn Premium over the free plan is that you can access LinkedIn’s online educational platform, LinkedIn Learning. The platform offers over 5,000 business development courses and provides personal recommendations on which ones may help further your career. Once you’ve completed a course, you can post it to your LinkedIn profile for recruiters to see.

Did Chipotle Raise Prices? TikToker Weighs In

Girl Scout Cookie Season Is in Full Swing — How to Buy Them Online

Vegans Can Shop on a Budget — Here’s a Cheap Vegan Grocery List to Prove It

Latest LinkedIn Corp News and Updates

• ABOUT Market Realist
• Privacy Policy
• Terms of Use
• CONNECT with Market Realist
• Link to Facebook
• Link to Instagram
• Contact us by Email

Opt-out of personalized ads

© Copyright 2024 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

You're reading a free article with opinions that may differ from The Motley Fool's Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Here's the Number Every C3.ai Stock Investor Needs to Watch in September

• C3.ai was one of the world's first enterprise artificial intelligence (AI) companies.
• It made a big change to how it generates revenue around two years ago, and that move is starting to pay off.
• Motley Fool Issues Rare “All In” Buy Alert

A promising trend has emerged in C3.ai's business.

Founded in 2009, C3.ai ( AI -0.66% ) was one of the world's first enterprise artificial intelligence (AI) companies. It has built a portfolio of over 40 ready-made AI applications for businesses in 19 different industries, including financial services, energy, and manufacturing.

Those businesses can integrate the apps directly into their operations, saving them the time and money otherwise required to build their own from scratch.

Around two years ago, C3.ai abandoned its subscription-based revenue model in favor of a consumption-based model instead. It eliminates lengthy negotiating processes, which allows the company to onboard customers more quickly, and they only pay for what they use.

C3.ai warned investors this transition would cause a temporary slowdown in its revenue growth because it would take time for customers to ramp up their consumption. Sure enough, quarterly revenue actually started to shrink (year over year) less than one year after the announcement.

However, C3.ai was confident the move to consumption-based pricing would pay off long term. The company's latest results are starting to support that view as revenue growth has accelerated in each of the last five quarters:

C3.ai is due to report its fiscal 2025 first quarter (ending July 31) results in the first week of September. The company's guidance suggests it could report revenue growth of as high as 23%, which would mark yet another quarter of acceleration.

The stock currently trades at a price to sales (P/S) ratio of 9.9, which is 41% below its average of 16.7 since becoming a public company nearly four years ago. Accelerating revenue growth should lead to a higher stock price if the P/S ratio remains unchanged, but even its valuation multiple could climb if the top-line momentum holds. Investors should keep an eye out for the September report.

Anthony Di Pizio has no position in any of the stocks mentioned. The Motley Fool recommends C3.ai. The Motley Fool has a disclosure policy .

Related Articles

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.

Professional Resume Writing Services

Find the plan to land your next job faster.

Our services have helped over 1 million professionals land more interviews and get hired faster..

9700+ 5 star reviews

Professional Growth

Get traction with employers with a professional resume..

ATS-optimized resume

Career.io Premium Trial

60-day interview guarantee

Cover Letter

LinkedIn Makeover

Career Evolution

Core documents to ensure you get the interview..

ATS-Optimized resume

Career.io Premium Access

60-day Interview Guarantee

Career Confidence

Everything needed to stand out and get your target job..

Top 10% of Writer Network

60-Day Interview Guarantee

We’re committed to helping our customers succeed. If you don’t get called for an interview in 60-days, your rewrite is on us.

PROTECT YOUR DATA

This site uses cookies and related technologies for site operation, and analytics as described in our   Privacy Policy. You may choose to consent to our use of these technologies, reject non-essential technologies, or further manage your preferences.

The heartbreaking price of love

The soaring cost of going on dates is pricing young singles out of the market

Ben Keenan estimates that over the past year, he's spent somewhere between $1,500 and $2,000 on dating. Despite spending a hefty sum on everything from drinks and food to tickets and Ubers, the 31-year-old Seattle communications consultant and content creator said the payout had yielded no real results: His relationship status is "nonexistent."

"A lot of times I'm spending money just to get to know somebody out from behind a screen," he said

Like many younger Americans, Keenan is encountering a harsh reality: Not only is the modern dating scene really tough , but putting yourself out there adds up. To be smarter about his romantic spending, Keenan has become more selective with whom he meets — and instead of immediately suggesting pricey drinks, he's proposing lower-cost options like grabbing a coffee or going for a walk.

As someone who's also been dating through whatever it is we've been doing romantically since 2020, I've noticed that my dating costs are going through the roof. There are, of course, the basic increases in just about everything, as anyone who's bought groceries or gas knows. In addition, new costs are getting layered on every day as the dating pool becomes tougher to navigate — relationship apps are barren unless you pay for access, and the new crop of exciting speed-dating events will cost you (if they don't sell out first).

In an age of increasing isolation , an intimate relationship can be especially valuable. And, pragmatically, finding a partner can have some economic advantages — after all, things are cheaper when they're divided by two. But the price tag to find the right person is getting higher. Love, in this economy, is increasingly reserved only for those who can afford it.

Bring in the dating coaches!

There's no magical financial formula for a relationship (sadly), but to sketch out the new cost of love, I decided to ask several dating coaches a few questions that could help me develop a relationship road map: How long does it usually take to find out whether you're compatible? How much should a date cost? Who is expected to pick up the tab?

The coaches said it usually takes about three months of seeing someone once or twice a week for most people to consider it a relationship. So that's at least 12 dates before getting into a relationship. Not every date is the same — costs and activities will vary by person, location, and what you're drawn to. Amy Nobile Messing, a New York City dating coach with a holistic and technology-based approach and clients aged 25 to 81, recommended a "mini screener date" for a first meetup before escalating to anything more.

"First dates should not be the traditional go out to dinner for four hours and spend a ton of money," she said. "They really shouldn't."

Damona Hoffman, a Los Angeles dating coach, similarly recommended doing drinks because clients could otherwise end up overstaying their welcome and shelling out a whole lot of money.

"First dates should be something short and sweet," she said.

After the first date is when the tabs get more substantial — a longer meal where you can sit across from one another and delve deeper. Daphney Poyser, whose Fern Connections specializes in queer dating, recommended dinner and an activity like mini golf, ax throwing, or cooking classes.

As things progress, another big question is who's picking up the bill — a decision that comes with a host of gendered assumptions and changing norms. Messing said that among her heterosexual clients, there's still an expectation that the man is paying for all the dates.

"If you're in a heterosexual relationship and you believe in chivalry, which, again, 95% of my clients do, then the man is paying, period, end of story," Messing said.

Related stories

But the answer is not as clear-cut for same-sex couples, couples who don't skew toward traditional heterosexual norms, or younger generations.

"My younger daters, they're like, 'Of course, we're going to split the cost of the date,'" Hoffman said. "That's a huge shift."

Poyser tells her clients that everybody should expect to split the cost.

"If you like someone and they like you, then you should be willing to split the cost," Poyser said. Among Messing's queer clients, the rule of thumb has been that whoever asked the other person out or planned the date should pay — and they naturally trade-off as things progress.

So for simplicity's sake, in our road map, let's assume that you're always splitting costs, with the expectation that straight men will pick up the bill more often.

The nitty-gritty

Now that we have a sense of the time, shape of the activities, and share of the bill, we can get a sense of what dating costs look like for a 12-date plan. Of course, these numbers are all approximations — your favorite restaurant or activity might cost more or less. But to get to rough estimates, I tried to stick close to real menu prices and approximate how much costs have risen.

Since the coaches' first-date suggestions generally boiled down to drinks, I started the tabulation by looking at the average cost of a cocktail, which was about $12 in 2019 across major US markets. Adjust that for inflation, and it's about $14.50 in 2024 dollars. For alcohol-free drinkers, the average price of a coffee is about $6 in New York City, which is comparable with other markets.

"The cost of everything is more expensive," Hoffman said.

For movies, prices vary across the country. The average ticket cost $11.75 in 2022, the research firm EntTelligence estimated; round up for recent inflation, and the average movie ticket costs about $12, plus $27 for a large popcorn, a drink, and candy. The same logic can be applied to museums: Ticket prices across the country have ticked up to the $30 range. I chose the American Museum of Natural History as our museum date spot because it is, inarguably, a great place to go on a date. The cost of an adult ticket : $28 for non-NYC residents. I also chose a premium concert experience for our daters since those are less likely to get canceled than smaller shows right now . Pollstar, a live-music industry publication, found that the average ticket price for a tour of the top 100 performing artists was $123.25 in the first quarter of 2024, up from $95.63 in 2020.

Numbers got a little fuzzier when I looked at how much it cost to go out to dinner or order in. I chose my favorite date spot — Thai72 — as a menu example, and it tracked fairly closely with MoneyGeek's estimate that a romantic dinner out costs $96. Similarly, I used my favorite pizza spot — Mama's Too — to gauge the cost of a nicer takeout pizza and then added a Trader Joe's Caesar salad and a bottle of Josh rosé.

After they have a few dates under their belt, I figured that many daters clustered in too-small urban apartments would want to get some breathing room. After all, there's nothing like a day trip to figure out what longer-term travel with your partner might look like. I looked at the cost of driving from New York City to Hudson, New York, a popular mini-road-trip destination (and, conveniently, a great way to visit Business Insider's economic-data editor, Andy Kiersz, who helped oversee these calculations). For our later dates, I also included a few spicier ideas, like a visit to the board-game café Hex&Co., a pasta-making class, and a cheese tasting at Murray's Cheese, as fancier date activities.

With these estimates, it's easy to see how dating adds up: Our hypothetical dater is spending $650 to make it to the 12-date mark.

The estimates also don't take into account the subtler costs of dating. That could be as simple as the price of the commute to and from your meetup — which would cost you $5.80 if you took New York City's subway — or having to fill up your gas tank. The dating experts I spoke with also listed services their clients may want to invest in for dating, from hair and makeup to Botox and dating-app subscriptions.

Hoffman, for instance, said that beauty norms had shifted: Skincare and different types of filler, along with Botox, are increasingly seen as necessary parts of a beauty regimen.

"All of these beauty enhancements, people aren't really thinking about the cost of them, but many times the reason that they're doing it is for attraction," she said. "I consider that a cost."

Given these costs, I decided to incorporate a few of the major categories into the road map. An informal survey of salons across the country pegged the average haircut at $56, so add one of those to the tab for the three-month getting-you-know-you period. In a 2023 survey by the data-analytics firm Inmar Intelligence, one-third of surveyed consumers said they spent over $500 on beauty products in the past year — that works out to $125 in beauty-product spending, if we're accounting for around a three-month period. Meanwhile, an informal 2022 report found that the average cost of a full body wax was $152, and Cosmopolitan reported in January that low-end forehead Botox would cost you $300. Taken together, that could mean up to $500 more in beauty spending alone.

Modern dating also comes with a new cost: forking over money for dating apps. In a 2022 Pew poll of adults who were online dating, 35% said that they'd paid to use one. Messing recommended paying for HingeX — $50 a month — and Bumble Premium , which runs about $40 a month. Hoffman doesn't have a uniform recommendation for dating apps but said people should pay for what's important to them. Similarly, Poyser recommended paying for Hinge preferences.

"The average dater that only started using dating apps in the last five or 10 years has what I feel like is an unrealistic expectation of what they should get from a free dating-app experience," Hoffman said. She added: "A lot of the apps are breaking out the different levels of service, different features that you can pay for, and it's kind of like streaming television. You just pay for the ones that you are going to use."

You could also choose to employ a dating coach. Messing's services run $25,000 for a four-month program. Hoffman's costs range from $9 into the five figures; she said her most popular program was group coaching, which costs $2,500. Poyser said that she charged $200 for her initial one-hour session and then $150 for bundled sessions afterward.

After adding up all the direct and implicit costs of dating, the price of finding that special someone rang in at about $1,000 for around 12 dates. Adjusting for inflation, that would've come out to about $800 in 2019 — without accounting for the loneliness and geographical shifts the pandemic caused, where people are willing to spend more to find friends. Notably, the $50 paid version of Hinge that our coaches recommended rolled out in 2023, and pricier app offerings are a more recent invention all around.

And that's just the cost to get into a relationship. Even deeper down the romantic path, couples face the soaring cost of weddings — not to mention the rising price of being a parent .

What does that mean for all of us?

The daters out there might not be too surprised to learn that getting into a relationship is expensive — though even I was taken aback by just how much I'd been sinking into finding a partner.

But the rising costs of dating aren't just an issue for the lonely hearts of America, they also point to a growing problem for everyone in the US: The things that bring us joy, happiness, or meaning are all getting more expensive. Dinner out with friends is more expensive . Going on vacation is getting pricier . Owning a pet will cost you more .

Even those who have moved beyond the cycle of dating and into building a family are facing these price pressures. Research has found that marriage is becoming increasingly reserved for the wealthy and more educated. Some people are happily opting not to have children, while others are finding themselves pushed into a child-free existence because they can't afford to have kids. But even with the high up-front cost of dating, getting into a long-term relationship might pay off in the long run. Solo Americans often come up against what's known as the "singles tax": They're paying thousands more than couples to live alone and need to make nearly (if not more than) six figures to live comfortably .

Keenan, the Seattle dater still looking for love, is keenly aware of the singles tax.

"Bills are made for a household," he told me. "I'm paying the same amount on my sewer and my garbage and my gas as I would if I had four people living in my apartment as I do with one person living in my apartment. There's nothing that is intended to be comfortable for one person."

As things get more expensive, the singles tax gets worse — creating an ever-increasing price for singledom.

"Just because I haven't found my person, suddenly society's expecting me to pay more because I'm living alone," Keenan said.

But Keenan's still out there. For about six to eight months, he tried to just meet people in person — which, as he noted, is often cheaper. Bumping into somebody at a bar means they probably already have a drink, and it's less formal than a sit-down dinner.

Keenan's status, though, might be familiar to fellow beleaguered daters out there: He's back on the apps. It's a fate we all may have to resign ourselves to in the era of modern dating. It looks like those $12 first-date cocktails aren't going anywhere anytime soon (and they soon may be $20 cocktails). The only question is what new paywall might emerge in pursuit of a partner.

Juliana Kaplan is a senior labor and inequality reporter on Insider's economy team.

About Discourse Stories

Through our Discourse journalism, Business Insider seeks to explore and illuminate the day’s most fascinating issues and ideas. Our writers provide thought-provoking perspectives, informed by analysis, reporting, and expertise. Read more Discourse stories here .

More from Economy

Most popular

• Main content

We've detected unusual activity from your computer network

To continue, please click the box below to let us know you're not a robot.

Why did this happen?

Please make sure your browser supports JavaScript and cookies and that you are not blocking them from loading. For more information you can review our Terms of Service and Cookie Policy .

For inquiries related to this message please contact our support team and provide the reference ID below.

Mars to buy Pringles maker Kellanova for $36 billion in 2024's biggest deal

• Medium Text
• All-cash deal for $83.50 per Kellanova share
• Acquisition expands Mars' snacking platform
• Shares up nearly 8% in early trade

MARS' BIGGEST-EVER BET

Sign up here.

Reporting by Mrinmay Dey, Aishwarya Venugopal and Savyata Mishra in Bengaluru, Abigail Summerville and Anirban Sen in New York; Editing by Sherry Jacob-Phillips, Arun Koyyur and Nick Zieminski

Our Standards: The Thomson Reuters Trust Principles. , opens new tab

Thomson Reuters

Anirban Sen is the Editor in Charge for U.S. M&A at Reuters in New York, where he leads the coverage of the biggest deals. After starting with Reuters in Bangalore in 2009, Anirban left in 2013 to work as a technology deals reporter in several leading business news outlets in India, including The Economic Times and Mint. Anirban rejoined Reuters in 2019 as Editor in Charge, Finance to lead a team of reporters, covering everything from investment banking to venture capital. Anirban holds a history degree from Jadavpur University and a post-graduate diploma in journalism from the Indian Institute of Journalism & New Media.

New York-based reporter covering U.S. consumer products and the companies that make them, and the role they play in the economy. Previously reported on corporate boards and distressed companies. Her work has included high-impact stories on CEO pay, Wall Street bubbles and retail bankruptcies.

Abigail is on the M&A team and writes about consumer and retail deals. She joined Reuters in 2022 from Debtwire where she covered leveraged finance and the primary debt market for three years. Previously, her work has appeared in the Wall Street Journal, CNBC and the Boston Business Journal. She majored in business journalism at Washington and Lee University.

Union at BHP's Escondida copper mine warns it could relaunch strike

The union at BHP's giant Escondida copper mine in Chile said on Sunday in a memo to its members that it could relaunch a strike later in the day if the company does not "rectify its position" over contract talks as soon as possible.