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The Indie Author's Guide to Paid Reviews

For indie authors who have some room in their marketing budgets, paid book review services can be an appealing option.

Reviews are a crucial part of a book's marketing strategy. Whether they appear on the book’s jacket or on bookselling sites, reviews make a book seem more professional while giving potential buyers an idea of what it’s about (and whether or not they’ll like it). But, even as self-published books continue to grow in popularity and prestige, it can be difficult for indie authors to get noticed by reviewers at traditional publications and book blogs. So, for indie authors with a budget, paid review services can be appealing.

[Note: this article was originally published in December 2014 and was updated on March 10 2017.]

PROS AND CONS

The biggest benefit of purchasing a book review through a service is that indie authors know exactly what they're getting. Review word counts, turnaround time, and any additional features—links on the review site, options for posting the review to bookselling sites, etc.—are all built into the package. Paying for reviews, in other words, removes a lot of the guesswork that comes with pitching book bloggers.

On the other hand, most review services don’t guarantee positive reviews. It’s a factor worth considering before shelling out the hundreds of dollars that some review services charge.

HOW TO PREPARE

Most review sites require a completed manuscript of your book. Turnaround time for reviews is typically seven to nine weeks, although indie authors can sometimes pay extra for a faster turnaround.

When deciding which review service to hire, be sure to read each site’s policies carefully and consider any additional perks. IndieReader’s “IR Approved” stickers and Discovery Awards program may appeal to some authors, while the name-recognition of Kirkus will attract others. Weighing the specific benefits of each site will also help indie authors determine how much to pay. In general, review prices range from $100 to $595.

A great way to choose a review service is by reading each publication’s past reviews. This is the best way to get an idea of the quality, detail, and depth of critical attention indie authors can expect.

MAJOR PLAYERS

The following are only a few examples of the paid reviews services indie authors can find online.

IndieReader: IndieReader is an established online resource for indie authors featuring news and editorials on the world of self-publishing as well as an indie-only bestseller list . The site also offers a review service . For a fee of $225, authors can receive a review from what the site describes as its professional team that "includes journalists, teachers and librarians, as well as published writers." The review is at least 300 words on a zero-to-five-star scale (positive reviews are not guaranteed). The typical turnaround time for a review is five to nine weeks, but authors can pay an extra $75 to get their review in four to six weeks. Reviews, once completed, are posted on IndieReader’s website , and authors can post them to other websites, such as Amazon, as well. There are additional perks for well-reviewed books: Titles that earn four or five stars receive an “IR Approved” sticker, and the site occasionally publishes reviews of its favorite books on USA Today and The Huffington Post .

Kirkus Indie Reviews : Kirkus Reviews is a well-established trade book review publication. The standard price for a review is $425, with a turnaround time of seven to nine weeks; an express review, which takes four to six weeks, costs $575. Kirkus ’s reviewers include “librarians, business executives, journalists from national publications, PhDs in religion and literature, creative executives in entertainment and publishing industries as well as other professional reviewers” according to its website. And, while the magazine doesn’t guarantee positive reviews , authors can, upon receiving their review, decide whether or not they want it published. Should they decide to have it published, Kirkus will distribute it to partner sites including Google and BN.com. Editors will also consider indie reviews for inclusion in the bimonthly magazine and weekly newsletter.

Self-Publishing Review: Self-Publishing Review , an online magazine that features coverage of the indie book world as well as editing services, offers a number of options for paid reviews . The Classic option, priced at $149, gets authors a review from the site's teams of professionals which it describes as having "been reviewing books for almost a decade." The review is at least 500 words, a link in the monthly newsletter, and the option to have the review posted on Amazon. For $299, the site will post a review as a Lead Story, include it on the SPR bookshelf, and conduct a 10-question interview with the author that is shared on social media. The turnaround for these services—30 working days—is also shorter than that of most services. But for those in even more of a hurry, SPR’s Jump Start package offers a 200-word review in 14 working days (which also includes posting the review to Amazon and a listing on the SPR bookshelf, but not the newsletter link).

BlueInk Review: BlueInk Review also offers three options for authors , all of them fairly pricey. For $395 indie authors get a Standard Review within seven to nine weeks; $495, the same review within four to five weeks; and $695, for a 2-Review Package , which includes a review on BlueInk as well as a Foreword Clarion Review . BlueInk claims that its reviewers are “carefully vetted, professional writers and critics from mainstream media publications or notable online websites; editors from respected publishing houses; or professionals who have a demonstrated expertise in the subject matter of the book reviewed.” It also boasts relationships with librarians, agents, and publishing professionals, as well as with publishing databases and outlets such as Ingram , and Publishing Perspectives .

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Home » Promoting & Marketing » Why Reviews Matter: Kirkus Indie’s Karen Schechner Weighs In

Watchdog: Is A Kirkus Review Worth The Price?

• June 13, 2014

ALLi Watchdog Giacomo Giammatteo provides a balanced and objective appraisal of Kirkus, the paid review service used by some indie authors who hope it will add credibility to their self-published books – but does it also bring sales?

The common ground for all authors was that each one felt the Kirkus review lent credibility, and every author I spoke to used the blurb in their marketing. One author even credited Kirkus with being responsible for a film option on his book.

But—and this is a big but—the majority of authors (16 out of 21) felt that the reviews were “not worth the money.”

Despite lending credibility. And despite using them as editorial reviews or as blurbs in their marketing efforts—most authors felt they wasted money. And all but three said they would not pay for another review from Kirkus. After hearing that, I felt it was…

Time To Dig Deeper

When questioned about why they felt the money was wasted, the answers were almost identical. (I paraphrased the responses.)

“The review didn’t produce sales.”

I reminded them that the review was never intended to produce sales, but that didn’t seem to matter. What mattered was that the author  expected  sales, and anytime that you expect something that doesn’t materialize, you’re going to be disappointed. The question to be asked is, if a Kirkus review doesn’t produce sales, what good is it?

Let’s Look at What Kirkus  Does  Do

Kirkus promises you a review in 7–9 weeks for $425. You can purchase an expedited review for $575, and they will deliver it in 4–6 weeks. They tell you the review will be 250–300 words. They never tell you that a review will boost sales.

In defense of the authors who expected that, it would be easy to make such an inference based on some of the well-placed testimonials on Kirkus’ site.

Benefits of a Kirkus Review

• Credibility—a Kirkus review is respected throughout the industry and by media and libraries
• Marketing tool—a good Kirkus review is a valuable marketing tool, great for a blurb on a press release, or to be placed on your site, or as an editorial review on retailer sites
• Personal gratification—every author I know feels great when their Kirkus review has good things to say

What Kirkus  Doesn’t  Do

What Kirkus doesn’t tell you is that, quite often, 200 or more of the promised 250–300 words of the review will be spent on rehashing your plot. I don’t know about you, but if I’m reading a review I don’t need to know the plot. I want to know how this story made you  feel.

• Were the characters strong?
• Was the dialogue crisp?
• Did the plot have twists and turns, and was it full of surprises?
• Was the ending satisfying?
• Did it keep you up at night reading?
• Did you run and tell a friend about it?

That is what excites me about a review, and that is what persuades me to buy a book. Many authors I spoke with felt their Kirkus reviews weren’t all that good. They felt the reviews weren’t inspiring or well written. After hearing that, I went to Kirkus’s site and read through dozens and dozens of reviews. I have to agree with the other authors: not a single one inspired me to buy a book.

Seeley James

One of the authors I spoke with agreed to be quoted. Seeley James had this to say:

“Kirkus is a brand name that delivers marketing value for the author. However, I rated the value against other marketing options and came to the conclusion it was overpriced.”

I empathize with Seeley, and I understand his frustration. But then again, Seeley James is a tremendous reviewer. If you haven’t read any of his reviews, go to his site and do it. Be warned, you’ll probably end up buying a few books. He is one of the few reviewers who always inspires me to spend money.

I became a Seeley James fan after reading his review of my  first book.  Please go read it, because I’m sure you’ll buy it. He’s  that  good. Not to mention he’s a damn good author, so be sure to check out his books.

Other Examples

Another review stood out for its paucity of words. It was from a well-known author, and although the word count fell into Kirkus’ range (it was 281 words), the number of words dedicated to the review was 15! And one of those was the author’s name. Here is the meat of the review.

Coaxing the inevitable out of the improbable, (author name) is a bet you just can’t lose.

15 words! And that was a starred review.

And there was another review that caught my eye. It was a book I’d read, so I wanted to see what Kirkus had to say. The book was  They Die Alone,  by Christopher Bartley. Kirkus had praise sprinkled throughout the review, but it wasn’t a starred review, and they ended it with this less-than-flattering statement:

“A striking start to a series with solid action and arresting details but saddled with a bland hero.”

I read this book and I can tell you Ross Duncan is anything but a bland hero. (You can see my review  here. ) In fact, after reading Kirkus’ take on the book I’m convinced whoever reviewed it did not understand what they were reading. But don’t take my word for it.  They Die Alone  has 53 reviews on Amazon, with a 4.9 rating. Forty-nine of them are 5-star reviews. The other four are 4-star.

These aren’t Bartley’s friends writing reviews. I know Bartley; he doesn’t have that many friends.

All of this made me wonder how often Kirkus  missed the mark.  After reading through all 99 of their “Best Indie Books of 2013,” I was convinced Kirkus missed quite often—both ways.

Food For Thought

Kirkus has a respected name in the publishing business, but please make note—that’s the  publishing business , not the consumer market. When I spoke to Kirkus representatives, they claimed to have an email newsletter with more than 30,000 “consumers” on the list. I would guess that a sizable chunk of those are probably authors, but even if we grant that all 30,000 are readers, how does that compare?

For grins, take a look at Bookbub. I believe their “consumer” list is now more than 2,000,000. If I spend $600 on a Bookbub ad, I can point to numbers. I can say, without question, that the money I spent sold an extra 4,000 books at 99c, and an additional 350 books at $5.99. I can calculate the royalties and tell you the ROI (Return on Investment). With a Kirkus review I can’t do that. In fact, nobody I spoke to could quantify results.

Credibility is nice to have, but I’ll take sales every time.

So What Should You Do With Your $500?

It depends on what you’re looking for.

• If you want sales—spend it on Bookbub, or ENT, or Kindle Books and Tips.
• If you want reviews—try BestsellersWorld, or Indie Reader, or Readers Favorite. (Or do the really hard work and write to bloggers, do giveaways, work Goodreads, etc.)
• If you want long-term results—get busy writing the next book
• If you want credibility and recognition from a trusted review source—spend it on Kirkus.

You might also consider investing in your book.

• Can you improve the cover?
• Is your editing up to par?
• Are you happy with the layout and formatting?

Those are investments that  really  will pay off.

As to Kirkus, this post was about reviews, but I’ll be doing another one in the future about a far more concerning issue, and that’s the  company  Kirkus keeps. By that I mean the companies that are selling Kirkus’s (very expensive) advertising and promotional campaigns. Companies like: Author Solutions, iUniverse, Xlibris, Lulu, and others.

Giacomo Giammatteo, ALLi Watchdog

If You Enjoyed This Post, Please Share

And don’t forget to write and tell us what concerns you have. What would you like to see covered in the Watchdog post?

Author: Giacomo Giammatteo

Giacomo Giammatteo is the author of gritty crime dramas about murder, mystery, and family. He also writes non-fiction books including the "No Mistakes" Careers series. He lives in Texas where he and his wife have an animal sanctuary with 45 loving “friends.” His website is at www.giacomogiammatteo.com .

I personally feel that Kirkus Reviews are overpriced. The new authors may consider Book Nerdection. Their price is reasonable and they have good reviewers.

I wish I had read these comments before spending $674 on a Kirkus review. I naively assumed that for that amount of money I would receive a discerning analysis that at worst would yield a quotation or two that could be used to market the book. That’s not what happened. Like others here, I received a vacuous summary that read more like a book report written by a lazy high school student–who sprinkled in a few quotations to demonstrate they had “read” the book–than a professional review. While the “review” was not negative, there was no critical engagement and not one sentence worth quoting or one positive comment about a book that has been praised elsewhere. The only hint at criticism was a peevish complaint that the book is too long and there are too many deaths–six over a period of fifty years.

In my experience it is evident that Kirkus does not offer a service commensurate with the cost of a review and that it takes advantage of the good faith of people who have put a lot of time and effort into their work. The comments here indicate the reviewers are unqualified, even apathetic, readers looking to pick up a little extra income who are not governed by uniform standards or professional oversight.

You may have written a very good book, but don’t believe the reviewers at Kirkus will make the effort to read your work carefully or write a few words to acknowledge that.

I blame myself most of all. I should have figured it out, but I was too eager to believe Kirkus because they told me what I wanted to hear. They told me, and I quote: “Kirkus Indie reviewers are experienced professionals who honestly and impartially evaluate the books they receive.” What I should have done is a bit of research. Kirkus reviews Indie books as well as traditionally published books. Traditional publishers do not pay for the review. However, and I quote, “Kirkus Reviews receives between 100 and 200 submissions per day, and we’re not able to review every title we receive.” You’re not? And how come? Because there are not enough experienced professionals to cover the demand? So what happens with the Indie authors, who reviews them? If you seek to be a reviewer this is what Kirkus will tell you: “Reviews are about 350 words due two weeks after the book is assigned. / To apply, please submit your resume, writing samples and a list of reviewing specialties to Kirkus Indie Editor David Rapp.” And who do they accept? Who would you accept if you were Kirkus and needed an unlimited supply of reviewers? Pretty much anyone with some understanding of English, yes? And would you limit the number of reviews they are allowed to take on? Probably not. Clearly, I should have done this research before I submitted. Doing it afterwards does, however, give me some clarity into how the review I received reads just like the kind of review a college kid would give the book having read it on their way to class. The review I received was in no way relevant to my novel and cannot be published as it would completely misrepresent it. In other words, a waste of money. (Except, of course, for the moment when I read the review to my daughter and she got all up in arms, finally admitting that she likes my book–THAT was priceless!)

I spent the money for the review and got exactly what I expected: WAHHHHHHHHH! This dipshit who supposedly read my book “REALITY” is the epitome of stupid sheep who believe in the nonsense predicated by “science” and the Democrat religion. His prejudice regarding the comparison between Hitler and FDR is readily apparent – the dick commented on it. I am satisfied because the closing remarks of this jerk gave me everything I wanted:

“While readers may or may not agree with many of Turner’s arguments, the book provides much to contemplate. A passionate, thought-provoking but uneven argument for questioning historical and scientific beliefs.”.

This Leftist outfit does require some serious asswhupping regarding the veracity of their reviewers and I believe I’m in the driver’s seat to open the can.

The review I got from Kirkus says nothing of worth about the work, is of no critical values whatsoever, inspires neither like nor dislike, but only a sense that the work is utterly insipid and dull, which it is far from being, and the review does so because the review itself is insipid and dull, and is so because it didn’t know the work. The review makes it undeniable that not more than 10% of the work was even viewed, much less read. Furthermore, the Kirkus review noted no pertinent details, has no summary and no analysis. You get a sense that: “Kirkus got your money, Kirkus short changed you as it does everyone, Kirkus doesn’t give a damn, Kirkus is covered by a full proof customer agreement , So goodbye to you.”.

I’m an Australian author published by Adelaide Books New York, so wanted to promote my novel somehow internationally and in the US, hence engaging Kirkus Reviews. I was also given a poor review and cheated on a paid advertisement that didn’t really appear (even after a second upload??). I have written a blog post with the same title to land hopefully on google close to yours. You can read it here:- https://helenhagemann.wordpress.com/2021/11/29/kirkus-reviews-beware/

Great post. Articles that have meaningful and insightful comments are more enjoyable, at least to me. It’s interesting to read what other people thought and how it relates to them or their clients, as their perspective could possibly help you in the future.

Hello, the whole thing is going perfectly here and of course every one is sharing information, that’s truly good, keep up writing.

Kirkus is a legend in their own mind.

Kirkus would do almost anything for a buck.

Perhaps, just perhaps the reason so many authors are dissatisfied with their Kirkus reviews is because their books were only “good and not excellent. It must be difficult for reviewers to wade through yet another murder mystery or romance novel. If we consider the reviewers point of view then it’s easy to understand how a reviewer can fall into the habit of comparing every book they read to the occasional “great” book they come across and as we know the quality of things by comparing them to other things of similar kind we tend to make judgements. The fact is most self-published books have little depth despite the very high hopes that attend their publication. Michael Mckinney

After the 2017 fiasco, KIRKUS lost ALL credibility.

I noted something that Editor Smith urged in response to criticism of the Star removal for Moriarty’s American Heart. According to uber-woke Claiborne, ANY person of a certain skin pigmentation (whatever amount of melanin that may be), or cultural upbringing, or gender, or religious faith, or political leaning, or hair color (or ANY OTHER DEFINING FEATURE) is NOT permitted to elucidate the reader about ‘another’ or ‘anything’ save that with which they have had personal experience (and then, only through the lens of ‘progressive woke’); I suppose Claiborne, in all of ‘his’ wisdom, doesn’t want Science Fiction writers to conjure alien worlds or Fantasy authors to scribble about the intricate details of bridge trolls… A cis black man couldn’t possibly articulate the world from the perspective of a transgender male from East Asia, and a young anti-war writer of a mere 20 years could NEVER tell a tale of a geriatric Veteran of a foreign conflict. SMH.. Kirkus has become a joke.

I paid the $500 for the supposed “premium” service as well. I was horrified after waiting three months for the review to be given 3 paragraphs, written in a completely pompous manner who clearly never read the book. The very first line of the synopsis, in fact, discussed a scene that wasn’t even in my book. Despite this obvious fact, they went on to literally tear my novel to shreds. It was very clear they were angry because I had tried to keep the violence and sexual scenes to a minimum in order to keep readers of a sensitive nature from being offended. In fact, the ONLY part of my book he/she quoted was the erotic scene which he said was basically as sexy as watching a pimple popped.

I never expected a great review for a first book–even though I have received numerous positive reviews from beta readers and purchased readers alike. But I did expect there to be some professionalism, even in a negative review, out of a company like Kirkus. It broke my heart to see someone given my hard work to a person who clearly hated it and merely skimmed the entire story. If they despised it so much, why didn’t they give it to someone else who could give me a fair and impartial review?

I have written and written and written them telling them to take my book off of their site. No response. I have called. No response. NEVER EVER EVER EVER spend the money–there are so many more important things to marketing your novel.

I had the same thing today. It was painfully obvious they read only the very beginning before skimming the next 350 pages. Basic story facts were wrong. The only quoted details were from the opening pages. I would almost have welcomed a cruel, vicious review if I at least felt that they, ah, read the actual book? Very sorry to hear you hit the same rocks. Scammy and childish from such a big name organization.

I could not agree with you more concerning your assessment of your Kirkus review. I wrote an epistolary novel and it was obvious from the get-go that the reviewer never read my manuscript. The reviewer focused on one letter and one letter only in the book. There were a lot of historical references and references to historical figures and how the U.S. Army treated African-American Soldiers. By the way, the manuscript was a finalist in the non-fiction category in the 2020 “Reader Favorites.” I wanted to see what type of review Kirkus would give. I will never use them again – the review was very hateful. I had a similar review elsewhere, but it wasn’t hateful like the Kirkus review . I did have one reviewer state that memoirs are difficult to review because the reviewer is passing judgment on someone’s life.

I too wrote to Kirkus, that their review was such an outlier from all other reviews I’ve had that I would never use their review or use them again. Never got a response- of course I didn’t “hold my breath” because I knew they would never respond – but it felt good to let them know how I felt.

Yes!! I just wrote a blog because not only was I scammed by a Kirkus review, but the reviewer then posted the private review to her personal Goodreads account. You could not make up the unprofessionalism from beginning to end. My book was given to a romance reader of high fantasy to read despite my book clearly being science fiction, and the reviewer skimmed it, missed all the key points, but for some reason was convinced I was fatphobic because the alien culture was concerned with good health, but that was a minor part of the culture and no one but the Kirkus reviewer/Goodreads reviewer even mentioned it in over a thousand reviews. Normal reviewers were much more concerned with the alien sex and other horrifying aspects of my science fiction book, and rightly so.

Anyway, I emailed Kirkus the saying, “This person did not read my book properly.” I was told, “Not all reviews were positive…” I really hate that phrase because I don’t mind bad reviews, I do mind incompetence, and there’s a difference. But chalking this up to a stupid mistake, I marked the review private, ashamed I had spent $300 with Kirkus and thought that was the end of it.

Oh no, what do I find today, she has published her Kirkus review verbatim with add ons like, “DNF” and “the worst f*cking book ever” on Goodreads with all the highlights of the same quotes from my book, obsessed with the food and health of the aliens, making her review very unique and memorable since it had been emailed to me before with a $300 price tag.

And then, when I checked her Goodreads profile she has never read a science fiction book but mine. She reads High Fantasy and Romance. And posting a review she knew was supposed to be private. This makes Booksprout readers look very professional. What I can’t believe is that people use Kirkus anymore. But then again, I was stupid enough to fall for it. I emailed Kirkus to be like your reviewer has posted a private review to her Goodreads profile but they don’t care. How unprofessional can you get? The bar keeps getting lower and lower in the 21st century.

I thought it might help me get a Bookbub. I was a fool.

So yeah, I 100% agree! NEVER USE KIRKUS. IT’S A SCAM!

[…] regards to the authors who bought a review, most were happy, at least according to this SelfPublishingAdvice article.  This could be based on the fact that the company sways reviewers to post only positive reviews […]

Hi, very late to this thread, but I read the original article and every single post in the comments section here several weeks ago, before submitting my book to Kirkus and a few others, and here’s what happened…

Kirkus gave my book a largely positive review. It didn’t garner the coveted ”Kirkus Star” and the reviewer criticized the book for “dragging” in a couple of places (as mentioned in the otherwise complimentary tagline for the piece), but overall I think he/she–their name wasn’t specified–liked it, and this was reflected in a well considered review. All I really ask is that a reviewer give the book a fair shake, and they did and seemed to understand the gist of it as well as some of its eccentric particulars, even if the value of some of the exposition might have eluded them, or those parts somehow seemed inert. Was the Kirkus piece on the level of Joyce Carol Oates’s review of Larkin’s A Girl In Winter? No. But overall, despite the higher price, and despite the fact that the review doesn’t seem to be visible or easily found via their main page, I don’t regret the experience and would not say there’s anything suspect about the service Kirkus provided.

I then submitted my book to City Book Review, though, and ended up regretting the experience. I thought someone from San Francisco or at least California would be reviewing it but they outsourced the job to a failed author in Canada (ten self-published books and by his own admission very few sales) who appears to be in his late fifties. He completely trashed it and gave it one star. The irritating thing is that he confused the main character’s personality with that of the author and basically projected a bunch of tiresome boomer “get a job” nonsense on to the protagonist/me. Out of morbid curiosity, I read some of this guy’s prose thumbing through his books on Amazon and, surprise surprise, it was dull as dishwater. As a more objective point of contention, I think there was a conflict of interest at hand, given that I’m a younger author hoping to gain exposure for my first book, and he’s another, older author (with a whopping 73 Twitter followers) desperately in need of some sort of advantage over “the competition”—this is evident in his reviews and interviews.

Anyway, I also submitted the book to Online Book Club and the reviewer gave it four out of four stars. He got it. He tapped into the experience of what it was like to read it, which is just as, if not more, important than the plot. What I liked about his review, and one of the reasons I’d recommend that site, is that before it was published the site submitted a dry synopsis the reviewer had made of the plot so that I, and the people running the site, could confirm that the reviewer did in fact read the whole book and didn’t just skim it. This is a such a great idea and if one were looking to launch a review site, they would do well to follow this model. It also looks like Online Book Club has fostered a genuine community of book lovers, which is great.

I also submitted the book to Midwest Book Review and it was very enthusiastically received. I can tell that Diane, who read the book, has a genuine passion for reading, and it showed in her detailed comments. They provide a great service and are real asset to self-published authors. Zero complaints there.

Pacific Book Review reviewed the book as well and I think the reviewer got the general thrust of the novel and appreciated it, even some of the more high stakes/life-threatening moments weren’t touched upon.

Am not sure how many sales these or any other subsequent reviews will yield—my guess is not loads. But if you’re confident in your book, it’s not a bad idea to get it in front a few strangers…hopefully ones that a have a joy for literature and not an axe to grind. ;o)

I’d co-sign this. I received my first Kirkus review recently and found it disappointing. It wasn’t a negative or harsh review. It was lukewarm. The reviewer, however, omitted any mention of one character that drove a lot of the story, yet mention some peripheral elements of the book that weren’t significant. I was left feeling that they only read half of the book or read it half-heartedly, as some major themes and chapters were just plain glossed over.

That said, I know that 200-300 words can only say so much about a book that is tens of thousands of words. A review of that length will be limited in insight and value. What you ought to be looking for are money quotes and good ratings to put on the jacket of your book. With that in mind, diversify the publications you send the book to. This same text got an eloquent, positive review from the Independent Book Review, a Recommended Rating from US Review of Books, and 4/5 stars from the City Review of Books.

All I’m looking for is something to help me make the pitch. The rest is up to the reader.

Kirkus Reviews? I wish I would have consulted with this site before dropping $800 on reviews. My experience has so far been disappointing — not in terms of whether or not the review was positive or negative or neutral; rather, the process (they said they had received my manuscript and it would take several weeks – I needed the review by a certain date and they said they would deliver….just a couple of days before that due date, they said they never got the manuscript….then when I said “cancel” they said they could deliver…etc., etc….) and the errors in it (including the reviewer referencing a character name that wasn’t a character at all – probably due to the rushed review (that shouldn’t have been)) I realize I’m not alone. And I wouldn’t do Kirkus again.

Thank you for the feedback, Paolina. Sorry you had such a negative experience. Do keep in touch with the best and worst self-publishing services through our ratings page: https://selfpublishingadvice.org/best-self-publishing-services/

Wow! Am I ever glad I found this article. I’m going to launch a book on Amazon in April and am considering how I can get reviews. I’ve heard of Kirkus, of course, and just saw a Facebook ad in my feed. The cost made my eyes bug out, but the info in the article really sealed the deal, or the never-deal. Thank you so much for the article and for the many honest comments!

Wanting to recommend The Wasp Factor to a friend along with a review, I read the Kirkus review for it today and was horrified to see it gave away the ending with no spoiler alert offered. Aside from that all it did was summarize the whole storyline. Apparently Kirkus has no idea of how to review a book. Complete amateurish, unprofessional site. Avoid!

A great article and very informative discussion/commentary. I’ve just paid for a review of my self-published novel (Beethoven’s Tenth and the journey which saved the world) which mixes humor and satire with parody (including of authors, their characters and publishers). While the review gives me a few useful words/phrases, my overwhelming impression is that the reviewer didn’t actually finish reading the book. As much as the review commentary is linked to the book (some 230 pages) it stops about the half-way mark.

Peter, Just received my Kirkus review and had the same concern. I got the sense the reviewer had not read the entire book. The synopsis read like a high school book report.

“An often fun read with two likeable leads.”

For that I paid $425? How . . . underwhelming, but that was the summation at the end of my Kirkus review. It implies that, overall, the book was only occasionally fun to read and the leads were “meh” at best, bland and unremarkable at worst. It was a review more fit for an old Dick and Jane grammar school reader from the 50s and 60s.

I don’t know what I was expecting, but perhaps something not quite so beige. I wouldn’t a buy a book with that review if you gave it to me.

Worst purchase I have ever made. I did a YouTube video about it. It had spelling and grammar mistakes, didn’t make a good point about the main message and selling points of the book, was sloppily done, never helped my book get any attention…. in summary: A complete overpriced rip-off. A scam in disguise, with promises of getting the book “in front of movie producers, librarians, huge publishing house” which translates to, “We’ll post it on our website” where actually, hardly anybody seems to go to find a good book to promote or distribute. My advice: Stay away from Kirkus reviews.

[…] Watchdog: Is A Kirkus Review Worth The Price? […]

In July this year I received my first and only paid review as a self published writer from Kirkus of comedic mystery novel “Voted Least Likely” the summary was mixed “Appealing but messy character driven who dunnit.” Reviewer acknowledged the humor in the story but felt too much of the book was centered on the main character. Somewhat confused the story is mainly centered on the main character which is the point of the novel. To be fair I chose this book for my one and only paid review to learn what a reader thought about the story structure. Overall the plot and point of the story was missed. Not a review I can use for validity as a self published writer Roger Loff pen name Aaron T Knight,

Thank you for this honest review of Kirkus. After reviewing the website, I assumed most of what you said in this article. I wasn’t impressed by the reviews on the website however, I thought it would be a reputable review for marketing my children’s book Maria Patia: Away We Go. #mariapatia

Giacomo, I’ve devoted quite a lot of time to my current novel, Max in America: Into the Land of Trump, and so I’m eager to spread the word. I thought that going with a Kirkus Review was a great idea. However, just like you describe and other comments here demonstrate, there’s a cookie-cutter approach at play over at Kirkus. Yes, just as you describe, the first paragraph of my review simply recounts the narrative. And you have to dig around for anything substantial. In my case, I really believe that the reviewer was just phoning it in and even had a bias against the political satire in the book. My book is taking a risk by bringing in political satire but it’s far more artful than the reviewer lets on. I just get the feeling that a college intern rushed over and wrote it the night before after a very quick scan of the contents. So, a Kirkus review is NOT worth paying for! In fact, it is going to gain a very bad reputation, if it doesn’t already have it. I wish I’d read your post before enduring this painful and most frustrating process with Kirkus. I know quite a lot about the art of writing. And, from my experience, I don’t see any dedication to the art of writing coming out of Kirkus. So, fellow writers, stay away from Kirkus!

The review I received from Kirkus was not a bad experience like others’, more like a so-so. But be aware, when a reader of your book (if he/she truly reads it and not only skims over it) says something neutral, with a little good and a little not so good, he may actually not be interested and will mostly make remarks on the elements he could get, somewhat letting on the story didn’t quite work for him. That means that, if your story doesn’t fit into a clear genre, or if you’re being metaphorical/philosophical with your episodes and/or language while building an action/fantasy/SF story, chances are the reviewer won’t match your intentions and he will focus on the most obvious side (leaving out the inner turmoil of the characters etc). Oh, and, just like the other authors, I didn’t appreciate the one page review summarizing the story, with only a few bits of peripheral feedback and one opinion-sentence in the end. Did the reviewer skim? I don’t know, he could have skipped paragraphs/pages for not being interested, but I can’t really tell. Was the reviewer relevant? For me, not really, as he/she missed the deeper points of the novel and the inner feelings of the characters, and insisted on the skeleton of the action. Would I buy a Kirkus review again? Probably not—like other authors said, it is expensive and their reviewers are anonymous and could be just anyone; and, regarding the paid indie reviews, the feeling I get is of an industry rather than of artistic, focused approach.

I’m a regular reviewer for Kirkus. I’ve done hundreds, and I mostly like what I read. I’d say over 80 percent. Years ago my editor asked if I’d review for the paid reviews. Since the fee was a little more, I jumped at it. I reviewed a couple and wasn’t all that taken with them. I was never asked to do another. So my impression is that if you pay for a Kirkus review, you’ll get a more favorable one.

Hello Giacomo

This article of yours is most useful for me as i am currently having my crime thriller book published by “XXXX” and their Marketing folks are pushing me to buy add-on marketing services of which reviews by Kirkus and others is one. It is really pricey and seems like a “zero sum game” as anything less than glowing = zero.

I will pursue other approaches and your article confirms my own intuiotn

I wish I saw this post before i purchased a Kirkus review. I submitted a second edition of my book, and they posted all the information from the first edition which was not the one I wanted to be discovered. It will take 48 hours to correct. Of course the first 48 hours of a new review is the most important. The reviewer completely slammed me and didn’t say anything about the writing other than it was direct and dialogue-heavy (that is what my readers love about my books.) The reviewer was also extraordinarily judgmental. They also put it in the wrong genre. It is true they summarize the plot. I would say the reviewer quickly skimmed my book because he got it all wrong.

Thanks for that. I visited your site after reading a post by an author on a writing forum, when I looked at her book I saw that there was a review by three sites, Kirkus Reviews, Chanticleer Reviews, and Matt McAvoy’s Book Reviews. I had no idea that she had to pay for the Kirkus review, and maybe for the others, I haven’t checked yet. $500 seems to be a big investment for a book that might not sell.

I enjoyed reading this information on Kirkus Reviews. Waiting now to get my review on my book published 2019. I think this review will be a big help to me and looking forward to it. Rosalie Ross

Thank you Giacomo for your review of Kirkus. I agree with your assessment. I sent my non-fiction book, The Coming Glory: Hope Now for Life After Death, to Kirkus for review. The review was bland, uninspiring, and contradicted one of my main points. The reviewer seemed ignorant of historic Christianity. I wish I had read your review of Kirkus a month ago. Paul W. Swets

I just received a Star review from Kirkus for “Iran Before . . . ,” a 35mm black&white coffee table book of images of traditional Iran before the Islamic Revolution and the modern world. The reviewer described it as “luminous photographs . . . .of documentary realism and visual poetry.” To read the full review, look on http://www.KirkusReviews.com or ask me for the pdf. Beside a few glowing adjectives (“near-palpable” and “vibrant”) the review mostly describes the content in sensual detail. Kirkus could not bless me higher than that. What I thought or hoped I would get are the eyeballs of librarians and others as they make their buying decisions. If not Kirkus, who influences librarians?

Great info, Giacomo. I received notice of a $85 savings on a Kirkus review. Before investing in a review for my children’s book, Oh, The Things I Can Be When I See Me (#ThingsICanBe), I wanted to find out if the benefits outweighed the expense. Based on your article, I’m putting my dollars somewhere else. Thanks.

I just got a Star review for “Iran Before . . . ” It is a hardback coffee table book of 35mm b&w photographs of Iran before the modern world and the Islamic Revolution of 1979. It is a crossover of Art Photography and Cultural Anthropology of the Middle East. The reviewer mostly described some key content in sensual detail, not a bad thing. Began and ended with single sentences of high praise.

I believed (a mistake?) that libraries look to Kirkus among others to make buying decisions. Surveyed authors said Kirkus may lead to recognition and credibility in the industry but definitely not sales. I hope what is true of marginal fiction is not true of superior quality photography of Persian Islamic culture.

I wish I would have read this Kirkus review before wasting $425 on a real KR of my historical novel, The Chinese Laundry. a Novel of the San Juan Mountains. My “reviewer” clearly did not read the entire book. She provided a synopses of the scenes she didn’t like from the first couple of chapters, made a mistake in one of her comments, and closed with some cursory remarks I can’t use in my book marketing. Don’t make the same mistake I did by believing Kirkus can boost your writing career. And don’t let a bad review get you down. Just keep writing.

Thank you for that. I will not let a Kirkus reviewer get me down. I am fairly intuitive and I would say that my reviewer also did not read the entire book, or if he did he skimmed it very quickly. Interesting to hear someone else has that experience.

Not reading the entire work before writing a Kirkus review is a recurring theme in the comments. That was my strong impression.

Thank you. This post was very informative. I’ve been researching Kirkus reviews since my title was denied from a library for not having any professional reviews. I’m still not sure that a Kirkus review is worth the money, but this post has given me some great insight. Thanks again!

thanks for the info.

Earth’s Emergence: Transcendence. Matthew J. Baldwin

I am looking for published reviews.

I just had (August 2019) a terrible experience with the “Kirkus Circus.” Their reviewer could not have read the whole book, had an axe to grind against the military, and was trying to impress with his reviewing skills and his (misuse of) vocabulary. He clearly decided what he wanted for a book — and reviewed against that model. Stay away from Kirkus!

Another “thanks for your article” to toss on the pile from me.

As a newbie to this mess of self-promotion, it’s been a disappointing, expensive struggle finding a fair-minded reviewer, money or no money, and a serious time-sponge trying to figure out marketing magic. I’d rather be writing. So far, it seems like everybody wants a buck from me to look at the cover, let alone read the dang thing. Review topics are flying around online faster than bradford pear leaves after an early frost and it’s all hanging on the limbs of Amazon’s mysterious algorithms.

As an “old lady” that got a very late start actually writing, but decades of formulating and shuffling stuff in my head, looking for the funnybone in serious matters, it was a breeze and a thrill to actually “retire” to write. But one thing I have learned, it’s hard to explain sarcasm to reviewers. I was born this way, not interested in changing, so I wonder if there a special place for sarcastic reviews?? I tried to swap a review and do a book review myself. It was like trying to write a happy obituary, so I cut some slack to chronic reviewers that chose that lifestyle, still they owe a writer something if they’ve been paid. After we writers spend a couple years of our lives invested in telling a story, you’d think they could at least put some thought into reviews. I wanted that honest opinion. Funny how nice your friends and family are when you hand them a copy of your “child” and ask them what they thought of it. I guess it’d be like asking your friends if your daughter was pretty…what are they supposed to say? Suddenly they have to go for a fresh brewski. So I thought a paid review would be a better deal. But after reading a few bloggies on the paid reviewers….I’m in the bozone again. Like many, I want the best bang for my buck.

Early in my life, I’d have killed to write for Mel Brooks or have done stand-up in the years of Phyllis Diller, Totie Fields, Rusty Warren, but these days I’m finding the entire self-publishing book industry to be much more ridiculous and it’s sucking the funny right out of me. So, now I get to try to figure out a new game plan to market my story. I don’t need to get rich but simply wanted to entertain readers with just how ridiculous life can be.

I was going to write the check today for a Kirkus review, but balked after looking at reviews of the reviewers. I’m going to stall and look further. I appreciate you looking into this and reporting what you found. Thanks!

I received the type of feedback I expected from Kirkus. My book, Unopened Letters from Dead Men, did not receive a star but it did receive a positive review. That’s about what I expected although I had hoped to get the star but, on the other hand, knew I could get a reviewer who wasn’t receptive to the book. Here’s why in simple terms : I had four editors read the book throughout the years. One was a graduate of the Iowa Creative Writing Workshop, another an English Professor and another a newspaper editor. They were all generous with their praise and guidance. The fourth was an acquisitions editor for a literary matchmaking program and she passed on the project. I knew it was a decent book but it had already had one detractor. Kirkus said, basically, the book was really good but maybe not quite the best. Pretty simple and about what I expected to hear.

As an author of 13 books, and 7 movie scripts ,based on my novels, I have not spent enough time on publicity. It look very expensive and complicated, especially for 13 books. My 3 self help books were the best received for radio & TV interviews. 3 of the self help books had foreign rights sold and the books published in foreign countries. I will attempt, after 20 years, to push books 11-13 which are being published this year. In conclusion non-fiction may be better received in today’s flooded marketplace.

Kirkus didn’t read my book before they reviewed it. The summary covered only the part 1 of the 4 part story structure I wrote the book by. The reviewer was very specific about the summary of the first 100 pages. Afterwards, the summary was general and inaccurate. I logged a grievance with the asst. editor and chief who allowed the reviewer to reply with defensive bullet point answers, most of which stated that the review was subjective and at the reviewer’s discretion.

[…] “the majority of authors (16 out of 21) felt that the reviews were “not worth the money.” Clint Eastwood August 11, 2017 at 9:22 pm # […]

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Thank you very much.Found your post informative and valuable. As a recently self-published author (1/9/2018 ) of the book Dubai: An Insider’s Guide, I am grateful to you for the information you have provided and it has given me a very good idea of how to spend my $500 marketing budget.T hanks once again.

An issue not addressed here, but which may be worth mentioning for general awareness, is that of the seemingly inadequate search function on the Kirkus website (certainly at the time of writing this). My recent short story collection ‘Ragbag’ included numerous pieces set in my native Bermuda (as well as in the USA and other places), but although the review placed considerable emphasis on the book’s likely particular interest to those with a connection to Bermuda, the book does not actually appear in the search results for “Bermuda” on the Kirkus website, which is quite frustrating. I am told by Kirkus that they are working to improve the search function, but it does not sound as if a major improvement is anticipated anytime very soon. Hopefully it will eventually be resolved and produce more accurate search results.

Thanks for your thoughtful analysis of Kirkus. I’m in the process of deciding whether to spend the money purchasing a review, and I now know what to expect.

I just read all the responses. My issue with Kirkus is that they have NOT done the review. The review was to happen in 7-9 weeks. I paid and ordered the review on January 31, 2018. Nine weeks would have been April 4, 2018. It is now April 25, 2018. Obviously, that is more than nine weeks. Perhaps I should be lucky. However, the question is how do I get back my $575 I paid. If anyone is reading this I would appreciate the advice on what to do. I did read that someone in Texas used small claims court. We have small claims court in New York State. The other option is to use the credit card to claw back the payment based upon non-performance. For a very good read, try my book, “Hear You Think.” It is on Amazon as a paperback and digital format. It is a techno-thriller. My reviews from people who have read the book are very good… not just friends. Most see the book as a movie with the fast action.

Kirkus Indie has both a lower price and higher price review, and I chose the higher price review with more words. The review was full of appropriate comments, and I believe the reviewer did read the entire book. He pointed out two specific deficiencies. OnlineBookClub noted the same two deficiencies. I needed only to add about a page of writing, without disturbing the novel otherwise, to correct them. The OnlineBookClub reviewer also found 8 typographical and grammatical mistakes, which I also corrected. I do not know whether he found all the mistakes. But the manuscript had previously been very thoroughly proofread and was not full of typos as is complained about some books. I believe that the OnlineBookClub reviewer not only read the book, but read it very thoroughly. I as author find both of these reviews useful. I had previously taken the recommendation to obtain reviews prior to official publication. I was able to act upon the review comments to improve my manuscript prior to publishing.

Perhaps the Kirkus Indie higher priced review is done more properly and the lower priced one has the many complaints, though I have no valid proof of comparison.

My novel is now ready for publication. All I have to do is click on the “Publish My Book” on the CreateSpace web site. But I, a first time fiction author, likely will never publish despite the reviews being moderately favorable. One does not need to be an excellent writer to author a best seller, though it probably helps to be a good writer. But I am completely convinced that one does have to be an EXCELLENT salesman. Being a good salesman is not good enough. Though I consider myself to be a good writer, I am a terrible salesman. I consider writing a book to be much like taking a trip to distant lands, expensive, fun, one that thousands of people would find interesting. But there are so many books being published, and so many exciting trips being taken, that only the excellent salesmen can conjure up audiences of more than a few close family and friends. I am confident that thousands of people would like my novel – if they knew it existed. But a lousy salesman like myself will never find these audiences and project my novel onto them. If I publish my book, it will quickly sink to the bottom of the Amazon ratings and stay there forever, no matter how good are the reviews. I do not claim better than moderately good reviews and a moderately good niche novel.

Hi Fredrick, I’m the salesman, I am working with a friend of mine to help him sell some books. I believe in the product. This is my first venture into selling books, but he has the money so that, I can place his books in the right arenas. I’m researching that as we go. If you need help let me know. Compensation will take care of itself.

Hi Gerald, I noticed your post about helping a friend sell his books. I am wondering how that went. I am an older writer not willing to spend any more than the few months I have already spent to get the book on Amazon, soon in Audible. I’m looking for a film contract after the reviews I’ve received from various professional avenues. Any info you can send or offer would be of interest to me.

Cheers, Marilyn Morningstar THE LAST SNAPSHOT Facebook, Amazon, etc.

After researching the authors complaining about getting their book reviewed by Kirkus, I noticed they all had one thing in common: an extremely niche market. A professional book review should be thought of as one more way to reach an author’s audience, and not a way to fix a book that not many people would want to read. A professional review is not necessary for every book. It should be thought of as a small percentage of advertising with the hope of smoke becoming an uncontrollable blaze. Quality trumps reviews. Period. If an author writes a book that has the qualities for mass appeal, it will sell. Readers will find it. My own experience with Kirkus has been extremely positive and I have no doubt it has helped with my sales. Instead of blaming a review service, authors should blame themselves for not writing a book worth reading. That could make some who read this angry, but direct that anger inward and write a book that will sell enough to satisfy. That satisfaction, whether its personal for reaching one reader who gets it, money, or reviews, is up to the author. Dig deep, realize that there’s no such thing as writer’s block, let the characters say what’s on their minds not yours, and don’t hold back. Good luck…

Sadly, the buying public doesn’t share your (and presumably Kirkus’) appetite for your work. Dig deeper buddy.

I agree they are a ripoff and refuse to refund your money.

Read my book Clint, it’s about four generations of cops in one family from the late 1800’s into 1993. The title “Nice Pinch” really picks up after the first few chapters about experience and history of two of the generations. I know it’s my book but I think it will make a movie or TV

Captain Ed Hayes (ret)

Excellent advice. I wrote a book using such advice and it’s soon to be on Audible and BN, etc. but it took eight years of my life. I think there are a lot of writers who decide to write a book and try to make a living off a few words in a few books, hardly worth the time it takes to glance at them.

My aim next is Hollywood, a film. And I will get it. Why? Because it’s a masterpiece. Of course, I will need to beat the streets of Hollywood, but I will do it only because of such extraordinary encouragement from every reader in and out of the industry. It reads like a film, readers are immediately inside the heads of the characters. READERS NEED TO CARE ABOUT THE CHARACTERS IMMEDIATELY.

I suppose it was that 20 plus years of learning the craft that is making all the difference now. I’m not boasting because I am just a nobody writer, but take a peek at the work and let me know your opinion. Amazon offers a LOOK INSIDE feature and you can read the first 4 chapters for free.

THE LAST SNAPSHOT “Where Love Survives in a World of Deadly Secrets” Marilyn Morningstar Facebook, Amazon, etc.

OMG! That was a post along the lines of “Blame the author if the review’s no good.” Nothing could be more ignorant than the old idiocy of blaming the victim for the crime. Bad reviewers give bad reviews, end story. If their corporate employer had to refund the fee to every displeased customer, like honorable businesses do, many reviewers would not last five reviews. But you can’t get a refund even when it is obvious the reviewer is an unhappy mean grouch and doesn’t know how to, or bother to, read your book. So the shoddy book review scam will continue until an authors’ group takes them to court and fines them BIG time. Stay away from the $400 Kirkus Krap Cirkus! Get an unprofessional free or cheap review. It’ll be more credible. My scifiction novel, “BRAVE NEW MARS” Booklife review proved even crummier than Kirkus and that is a very high limbo stick! Pro reviews don’t pay their way. Waste your money in Las Vegas and have more fun. meeceblog.wordpress.com One thing I tried and enjoyed was disputing the reviewer’s corporate charge on my Credit Card. They don’t like that. Shakes em up. Makes em work more. I’ll post the results.

As a new literary agent with a longstanding agency, I have had queries mention Kirkus reviews, but once I look at their first pages, I am confused by the supposed “good” review they mentioned. When a story opens with no conflict, character goals or character connection, uninspiring writing, editorial issues, etc., the review loses credibility. I no longer look at manuscripts that tout rave Kirkus reviews. My expectations far exceed mediocrity.

My debut book is plodding along very slowly but with an average on Goodreads of 4.24 over 93 ratings. An hour ago I came across something about Kirkus and was tempted to pay $425 to reach a bigger audience. But I’m getting on a bit and increasing wariness led me to send out a question into the ether which brought me to this site. I am very, very grateful to the contributors here for their experience, wisdom and caveats. It is all too easy to be seduced into parting with money in a misguided attempt to make your ‘baby’ into a bestseller. You have saved me an expense I can’t really afford and given me other avenues to explore. (I followed through some of the Kirkus testimonials to their Amazon pages and the statistics there were frequently less than impressive.) Thanks to Giacomo for a clear and scrupulously fair synopsis of the situation – and, yes, I was someone hoping that reviews equal sales. I am naive but, as my mother used to say, ‘I’m not as green as I’m cabbage-looking’ and I feel a lot less greener now. Thanks.

As the author have already suggested, and you also have acknowledged, you can look for some other alternative (review blogs). I suggest you to spend a little time on Quora ( http://QUORA.COM ) to search for book review blog names. There are many bloggers who exchange genuine reviews in exchange of books. Once you have enough sales, you can go ahead paid options.

“When a story opens with no conflict, character goals or character connection,” Like “A Tale of Two Cities” by Charles Dickens? In which the whole first chapter has no conflict, no characters, no character connection, and no action. Clearly that was a dud then! Maybe the problem is that literary agents are so stuck up with their preconceptions that they can’t recognise a great book even when it is before their eyes? Cheers.

Buyer beware:

It is Kirkus Indie’s policy to address those matters related to factual inaccuracies and, while we understand your dissatisfaction, the items you listed were supported by our editorial standard. As you know, book reviews are inherently subjective in nature. Sometimes the author’s intent for his or her work will not align with the reviewer’s interpretation.

Here is a point-by-point response to your concerns:

AUTHOR COMPLAINT

1. The author takes issue with the following sentence: “The book is also somewhat unpolished; minor spelling mistakes and other errors (for example, ‘The mutilation caught got my attention’) become distracting.”

The manuscript submitted for review was clearly marked “ADVANCE READER COPY” and “UNCORRECTED PROOF.” Including comments in a review about typos in an ARC is inappropriate and unprofessional.

1. It is Kirkus’ editorial policy to mention mistakes that become distracting. We do recommend that all of our authors submit the most final version of their manuscript when placing their order.

We’re unable to make any changes to the review. We do understand your frustration and disappointment, but we have certain editorial guidelines that we follow.

I don’t recommend. I just got my review back, and throwing aside the fact that it doesn’t seem like they actually read the book based on their synopsis. They also call me a male several times. There is an author bio on the back that clearly shows I’m female.

Spend your money on advertising.

That’s exactly my experience Anna: judging by the ‘synopsis’ the reviewer didn’t actually read my book and even though the ‘review’ was quite positive, its tone was condescending, arrogant and on top of it, it was inaccurate. I complained and here is an excerpt:

“…A novel that talks about domestic violence, inner city poverty, alcohol abuse, women’s refuges, single parenthood, brutality of the riot police can not simply be described as ‘a fun (if predictable) look at life among artists’.

A synopsis of the first 28 pages and a midway spoiler doesn’t convince me that the reviewer has even read the whole book…”

Indie authors please don’t waste your money.

Same thing here. 87% of the review was allocated to reinventing the synopsis (which still left a question in my mind as to what book the reviewer was reviewing. I wouldn’t let these guys review another of my books at gunpoint. . .

Does anybody know if the Kirkus review has any impact—good, I hope—when you are proposing your novel to a publisher? I mean, an Editor is more likely to pick your novel because you are including the Kirkus Review in your book’s proposal?

For those still reading this article and considering paying Kirkus for a review, I need to provide a perspective as a 20-year librarian who has been long involved in “collection development,” that is selecting books to add to a library’s collection. Kirkus used to be one of the book review services (along with Library Journal, Publisher’s Weekly, Choice, Booklist, New York Review of Books, and several others) that one could trust for legitimate, reasonably good quality reviews.

But, now that Kirkus publishes many pay-for-review reviews, I, as I suspect most librarians, no longer trust the consistency of the quality of their reviews. Consequently, I rarely look at Kirkus reviews, only doing so when I can not find a review on a potential book to add to our library’s collection on any other of the major review sites in which I have confidence.

That is an interesting response and certainly different than Kirkus implies. We are trying to get libraries and colleges interested in our book on oil painting with cold wax medium. Would you be interested/willing to offer your perspective on whose reviews librarians would trust/go to for such a book? (We already have very positive Kirkus and Huffington Post reviews, but would certainly be willing to look elsewhere.)

Can you please refer me to review sites in which you as a librarian have confidence, especially review sites that will consider first time Indie authors?

When I sent my book to Kirkus with a check, apparently receipt of a check instead of online payment flummoxed them. The endorsement was a handwiritten “for deposit”, clearly a two-bit operation. The review came out with use of “peripatetic” to describe the varied fields in which the men I wrote about worked. This is inept language. Furthermore, the reviewer seemed to think stories about gay men and men of color were “manipulated” for mysterious ends. They were stories about such men, not manipulated for any ends except to help express what such men were interested in and working at. I had already written a critical view of Kirkus, inspired by the silly behavior of one of its principals. I think he is the guy who wrote the review. roslyn willett .

Received the second review today. They STILL did not get the name of my series right. They STILL did not accurately portray what took place in the book. They STILL guessed at how the book ended and got it wrong. I’m at a loss. I told them, once again, to correct it. If they don’t, I’m contacting my credit card company for a dispute.

I recently had a similar experience. The review about the book included several errors about the characters and the story. It was apparent that the reviewer did not take the time to read it, and I was completely disgusted. A lot of money down the drain.

You are not the only one who felt like that!

Thanks for sharing your experience with the Neobux company. It sounds like this is not really scam but not worth putting the time into.

I just received a review back from Kirkus and I was completely mortified by the quality. It was apparent that the reviewer had skimmed the first 60 pages and called it a day. The reviewer did not accurately represent the facts within those first 60 pages and very clearly assumed how the remaining plot of the book would play out. They assumed wrong. Best of all, the reviewer didn’t even get the title of my book right! I’m left to wonder how they can justify charging $525 for a product that doesn’t even pass the quality inspection table. I’ve asked for a second review, which Kirkus agreed to issue because they agreed that the first one did not meet their quality standards. I’m very curious to see if I will end up with the cover to cover review I was promised. Will definitely keep you posted.

Same thing here, Carrie. I received a review that was unprofessional, vitriolic, and didn’t even represent the book. I question whether the reviewer really even read it. Further, the review detailed a spoiler in the plot…in the first 2 sentences of the review!

Complete waste of money!!

Good luck on it, Carrie. I’m glad you pushed back. If you are promised something you should get it.

I sent a check for $575 for an accelerated review (supposed to be out in five or six weeks) on May 10. It is July 4 and I have seen NOTHING. I now believe that Kirkus is a giant fraud and I want my money back. roslyn willett, author of “a little work, a little play…” Stories of American Men published by Amazon in April 2016. roslyn willett

Roslyn: I don’t think they’re a scam. Something must have happened to your work and it got ‘lost’. Write to them or call them. I do not think they’re worth the money, but I believe they operate honestly.

[…] Is a Kirkus Review Worth the Price? […]

Just got my review from Kirkus – “The Searchers” – a middle east adventure novel centered in North Somalia, Djbouti, and Eritrea, an area most know little about. I also had a number of maps and graphics to enrich the readers experience. I sent in a Harvard English Professor’s review afterI complained via email about what I thought they had missed in my 400 page book. I got a poor reply saying they only had so many lines for a review, and basically “tough luck.” I would never use them again. The review was poor in many other ways, and I should have read this blog first. They have no ability to put your book in the hands of buyers or publishers. And their reviewers are just low paid mechanics.

Joseph: I think the problem with any review is that you are never certain of who will read the book. Perhaps your book was assigned to someone who didn’t find it ‘their cup of tea’. We’ll never know. That’s why it’s my suggestion to let readers review the books, and don’t pay for reviews.

Gosh, this was a fantastic blog. I once had a Kirkus review for a YA novel I wrote. While they said some nice things, there were some things I couldn’t ever use for marketing. It’s crushing, but then I do what you said above and look at the 4.7 ranking on Amazon with over 36 reviews and I, too, wonder if Kirkus missed the mark. I think if I had all the money in the world I’d try for one on all my books though.

Elyse, self-published authors usually believe that especially Kirkus Indie is somehow more respectable than most reviewing services, and that therefore Kirkus Indie will give objective-enough reviews. But if you think about who is actually reviewing at Kirkus, it always comes down to that one reviewer or editor who has near total autonomy just like any obscure Amazon reader has. Bias, unavoidably, is the real Kirkus. The scam is that Kirkus actively perpetuates the myth of respectability about them. From my experience, getting a great, indeed perfect review from Kirkus was as easy as writing rather simply, fast-paced, and with plenty of left-wing themes. The narrative, too, should be inoffensive to the self-confidences of failed writers such as most reviewers and editors must be. The Kirkus reputation is a massive multi-million-dollar falsehood. Avoid Kirkus Indie and get much cheaper priced but far more notable recognition from bona fide literary competitions, even if subjectivity pervades the judging panels’ decisions in such competitions. SELF-PUBLISHED WRITERS BEWARE: KIRKUS INDIE IS IN FACT UNABLE TO REALISTICALLY GUARANTEE AN UNBIASED REVIEW. CONSUMERS’ COMPLAINTS TO CONSUMER AFFAIRS DEPARTMENTS AND GROUPS HAVE LIKELY BEEN FORMALLY SUBMITTED IN DROVES. KIRKUS OVERALL TENDS TO REVIEW SELF-PUBLISHED BOOKS SOMEWHAT DIFFERENTLY TO TRADITIONALLY PUBLISHED BOOKS. KIRKUS INDIE IS INUNDATED WITH SELF-PUBLISHED BOOKS AT MORE THAN $425 PER BOOK ON AVERAGE, RELIES THEREFORE ON INCREASINGLY OBSCURELY SOURCED REVIEWERS WHO ARE NO MORE PRESTIGIOUS OR RELIABLE THAN THOSE AT SAN FRANCISCO BOOK REVIEW, AND HEAVILY FAVOURS BOOKS THAT HAVE ORDINARY NARRATIVES AND SIMPLISTIC WRITING STYLES. PUBLISHERS AND AGENTS TEND TO DISFAVOUR SIGNING AUTHORS WHO HAVE HAD PUBLISHED REVIEWS FROM KIRKUS INDIE, AS THE PUBLISHERS AND AGENTS GREATLY PREFER TO SUBMIT THEIR OWN BOOKS TO KIRKUS (FOR PUBLICITY REASONS). USE CLARION REVIEWS INSTEAD–IF IT’S A CHOICE BETWEEN KIRKUS AND CLARION, CLARION IS WHAT AGENTS AND PUBLISHERS SURELY PREFER OF SELF-PUBLISHED AUTHORS WHO SUBMIT WORK TO THEM. As ever so many authors essentially say, Kirkus staff use the excuse of subjectivity on a regular basis with self-published authors who complain to them. But the Kirkus staff are unable to pretend in the same way with well-known authors, whose readerships would laugh at the seeming dishonesty of the reviews in question. If a conservative-styled, intelligent famous writer such as Alan Furst were a self-published author reviewed by Kirkus Indie, Kirkus Indie almost certainly would deliver him negative reviews mostly regardless, as Furst’s sophistication of writing style would upset the Kirkus Indie reviewers (they do favour simplistic writing styles) and Furst as an unknown writer would have little or no chance of recourse after the negative reviews. An independent official audit of Kirkus would likely uncover plenty of interesting facts, leading to some very intriguing questions such as: (1) Is the political culture that predominates among Kirkus staff of a particular bent, and is that bent left-wing? Yes. (2) Are Kirkus Indie review turnaround times often irreconcilable with the limited number of Kirkus Indie reviewers, suggesting that skimming of books must be unavoidable in the reviewing practices? Yes. (3) Does offering two prices (each with a different turnaround time) for a Kirkus Indie review mean that those reviewers receiving the lesser payment for service will be more likely to give a negative review? Yes. (4) Do Kirkus staff deliberately rely on the subjectivity excuse when dealing with complaints from authors, while objectively common sense dictates the obviousness of the fact that such subjectivity is often a false front for reviewer (and editorial) bias (such as pretending that writing style preferences are technical errors in writing)? Yes. (5) Does the predominating political culture (rather than due work process) at Kirkus often interfere with reviewer services before the reviews reach authors, by acting as a filter against certain politically-aligned content of reviews being published? Yes. (6) Is there evidence in the published lists of Kirkus reviews that indicates that by far the majority of positive reviews are those given to writings that have ordinary narratives and simplistic styles? Yes. (7) Should Kirkus be legally purged, in the conclusion that insufficient regulatory and legal oversight of Kirkus work practices (in an industry that by its very nature is liable to predation for monetary gain, and its excuses to complainants are dubious at best) has allowed an unacceptably large number of complainants to remain unsatisfied? Yes. (8) Should Kirkus be legally forced, at the very least, to claim in its promotions that, as with any reviewing service, its reviews are subject to reviewer subjectivity, which means that personal bias of reviewers may influence the reviews no matter the best intentions of the reviewers? Absolutely, yes. Kirkus makes millions of dollars each year, with unjustifiably massive profit margins, and with little independent quality-control of its services affecting huge numbers of people in the hands of such a small group whose culture would appear to be a major impediment. And the Kirkus reputation of evidentially erroneous, implausible excuses to rightly unsatisfied complainants is inexcusable… US government consumer watchdogs must investigate this misrepresentative monopoly euphemistically called ‘Kirkus’. Kirkus reeks.

Hi Michael A: I’ve read your wall of text and kinda got the impression that you don’t much care for Kirkus Indie Reviews.

Yep, any kind of review is only a subjective, biased critique!

I’m happy with my Kirkus Review. It was, indeed, a bit bland, but the few sentences that were not summary nailed the essentials of my middle grade book. I don’t understand people’s complaints over a paid review. All of Kirkus’ reviews cost money–they either cost the publisher money or the independent author directly. But for God’s sake, they’re not producing all of that work for free! If Kirkus doesn’t have tremendous credibility, why does winning a Kirkus Award yield 1. so much money ($50,000.00) and significant presence in book stores. And, too, who does it better? I saw that some people mentioned Midwest Book Reviews, but they don’t guarantee a review.

Plum McCauley, see my reply to Elyse Salpeter’s comment, and remember that as soon as an unknown author writes anything too belittling to the self-confidence of the reviewer or even editors at Kirkus Indie, a negative, bogus review is likely to follow. Kirkus is evidently left of centre politically, and there is no doubt that to afford each $50,000 Kirkus Prize Kirkus needs fewer than one hundred paid reviews. Have a look at how many self-published writers’ reviews are posted to the Kirkus website each day. A lot indeed. And figure out what they’re all vying for: the Kirkus Star. The Kirkus Star is part of the Kirkus scam, as the Kirkus Star must be mostly awarded on a quota basis. On the balance of probability, Kirkus Indie is a scam, like most if not all paid-for reviewing services. And this comment is coming from one who has had perfect and near-perfect reviews from Kirkus Indie. Trust me, Kirkus is a scam. Use literary competitions instead. There are only a few places for writers at the top of success, and so, agents and publishers often favour the few winners and finalists of bona fide literary competitions. Kirkus Recommendeds are in fact equal in merit to Kirkus Stars, and all the agents and publishers know that. Unfortunately, authors often don’t, and are fooled into chasing a Kirkus Star, which is no rarer to agents and publishers than a Kirkus Recommended (Recommendeds are given in the dozens everyday on the Kirkus website). Kirkus Indie really is a scam, a kind of vanity reviewing service, which exploits the myth of there being mainly objectivity among its reviewers. For optimal profits, Kirkus Indie mostly pretends to be negative on what it deems to be just the right quota of writers’ books, and never hands out too many Kirkus Stars–all just to keep the money rolling into Kirkus. Positive reviews from Kirkus Indie, then, are either just as unreliable as most of the negative reviews, or too common to be of much value for the writers. It is extremely bizarre that no government or independent consumer watchdogs have moved to have many practices at Kirkus Indie legally banned. Kirkus Indie is one of the most biased companies in existence, on an obscene robbery spree in an under-policed goldmine of writers’ hopes.

I think this article hits the nail on the head when it mentions that most authors using Kirkus are happy because it adds credibility to there book. However, when the criteria is based on “does it help generate more sales” the answer is very doubtful, and the general consensus is that they are therefore overpriced at $500 or so for 1 review. A respected authority, Susan Friedman, certainly suggests as much in her view that “some might argue that having a professional review as part of the book’s description on Amazon (and elsewhere) adds a sheen of professionalism and leads to more readers taking a chance on the book. But I believe readers are generally not persuaded by one professional review when there are few reader reviews and/or a low star rating. Like it or not, purchasing behavior online is driven by quantity of reviews”.

So this is my question, book promotion services like Kindlebookpromotions.com generate on average 20 to 40 reviews, while Kirkus provides just the one; yet Kindlebookpromotions is (certainly per review) much cheaper.

Does this not indicate that Kirkus is (however good) just simply overpriced?

My opinion is that Kirkus Review does not worth the price. I had them review my second book and the review had inaccuracies that I had to point them to in my text. I am talkin abut opinion I am talking about facts in my book that they misrepresented. I asked for a refund as I felt that review was compromised and they wouldnt. I think that was extremely poor and does nothing for me to o give them credit for.

Belatedly, let me thank you for telling me what I might expect from a Kirkus review and saving me the money I might have spent requesting one. I already have one review that seems to be similar to what I might have earned from Kirkus — and, while I’m very happy to have it, I don’t need another.

This was an extremely comprehensive inspection of Kirkus Reviews. Thank you for this invaluable information!

The question that returns to me whenever I consider Kirkus and similar review sites is this. Why would anyone give credibility to a review that has been paid for (and paid handsomely for), unless the book in question is rated up there among the top ten or so? Kirkus is in the business of making money off writing reviews. If they write a bad review, you’ve wasted your money – and probably should have paid for a good editor – if you’re self-published. If they write a good review, one would assume that that’s what your money gets you anyway. So where’s the credibility? The credibility is in the following they have gathered, and that is it. If your book is not that good, even that is not of much help; no publisher is going to pick you up because you have paid for and received a decent review; the book actually has to do something to the agent or publisher. Good writing, in whatever genre, is the key. Can anyone tell me if Kirkus is the way to success for mediocre writers – of whom there are millions?

Kirkus is one of the main reasons we wanted to start our own review site. Paid reviews aren’t worth a thing really. I mean, what does it tell the reader beyond your willingness to spend 425 bucks on your book. Also, Kirkus, like so many other sites isn’t designed for Kindle, iPad and all the other devices modern readers use. We are taking submissions now, and if you didn’t get it from above, our reviews are free. No catch. we make our money off ads and clickthroughs to amazon. Check us out!

http://www.indieauthorreview.com

P.S. Mr. Giammatteo, we are available to chat if you are curious about our site and would like to know more. just reach out at the email provided in this post. We ant to make money with our site, but we really are interested in finding the self-published gems out there and letting the world of readers know about them.

Just checked it and the link is no longer active.

I just tried the link and found it no longer active.

Payed Kirkus for a book review that turned out to be a scam. Since I taught English in the California Junior College system for many, many years, I know every trick in the book when it comes to cheating on reading assignments, so when the reader of my book (that is selling very, very well, by the way) tried to give my book a book review based on only reading the introduction and the appendix of my book, I knew this company was not legit. I called them told them the problem, because the so-called reviewer had completely missed the main topic of the body of my book, and they said they would check into my concerns (No, they didn’t.). To make a long story short, I ended up reporting them to the Texas State Attorney General for Non-performance of their contract that says right on their own web page, “We will read the complete book.” I will be suiting them in small claims court for my money, and since a local judge helped with my case, I know it’s a slam dunk in my favor. As for all you others who have been cheated out of your money, the best thing to do to this company is to write to the Texas State Attorney General (Their address is on the web.) and write your complaint out and prove it completely. I did, and the attorney general has started a case against Kirkus because they believed me and my credentials. One more thing, Kirkus promises a real book review, but since I taught standard methodology for reviewing books and short articles, I can tell you their idea of a book review is a joke. It does NOT follow, or even come close to what a book review is supposed to include or comprise of when completed or done right. The book reviews are nothing more than a personal opinion of some hack they hired to sort of read your book. This company might have been good when the founder was alive, but they are nothing more than a money pit for writers now. Stay away from these crooks. Since I own a company that deals with research over seas in Asia, I am thinking of opening up an inexpensive book review department so people will get a real book review that they will be able to use, and not some short worthless personal opinion by some nobody that uses Kirkus past glory and name to rip off new and small self published writers. Have a great day and write the Texas State Attorney General now, so we can close this company down. They are crooks and from what I read on their web page, only give good reviews to new authors who use the Kirkus editing department for their books.

Well said, Reggie. Your comment should be with its own dedicated website, so that whenever authors search up ‘Kirkus scam’, etc. on Google, the website with your comment is listed. The only way to stop Kirkus misrepresenting itself is to legally audit and fine it for breaches of consumer affairs laws. Kirkus’s claims as to its reputation and its reviewer services are demonstrably largely false. If only authors would stop paying Kirkus so much…

I know this is from last year but I’m curious if you have any suggestions (or could throw links) on sites and resources that offer perhaps more credible book reviews and not exclusively for eBooks or the like. It seems with SO many books being churned out, there has to be more than a handful of book reviewers and book review sites that book stores and librarians use to stock their shelves.

Any good recommendations for who to go to?

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The only reason I am looking at doing a Kirkus Review is that a local library told me they will only look at carrying books that have a Kirkus Review. That has made me wonder if this is true for other libraries.

She prolly means she chooses books from their review magazine. Pre-paid clumsy reviews by “Kirkus Indie” don’t get into the magazine. I paid $500 for an expedited Kirkus circus review of my fine Viet Nam naval war novel called “TIN CAN.” The review was terrible and they refused to either re-review or refund. Felt like a big fat expensive scam. Don’t do it. It looks like the reviewers aren’t paid enough to read the whole book. Or else theyre just illiterate.

Thought provoking stuff. My gut tells me the typical book buyer doesn’t know one reviewer from another and only the reviewer’s blurb might have any impact on the decision to purchase. Walter

I’m more than a year late to this party, but just wanted to say thank you for this excellent and well-researched post. It’s very frustrating sometimes “going it alone” and I’ll admit to wondering if there’s one thing I can do that will help jump start sales of my books, and that is the ONLY reason I’d invest the money in a Kirkus Review. This confirms the impression I had just from looking at a few of the reviews and the rankings of those books. By the very nature of the reviews, I can’t imagine NOT being disappointed in a Kirkus Review or the lack of “results.”

But I’m also curious about the justification for the reviews even in terms of the “credibility” factor. It’s clear that Kirkus Reviews don’t lead to more sales and I don’t believe they impress too many regular readers — especially those who are aware that “indies” pay for the reviews (even if they are still objective). So the question is: Does Kirkus still have credibility with the industry? Will a publisher or agent or buyer for a major bookstore chain see a “starred” Kirkus “indie” review and say, “Let’s look at this?”

I’d love to see a part 2 to this post looking into that piece.

I really liked Giacomo Giammateo’s review. In fact, my only criticism is that I think based on the review Kirkus did of my latest manuscript they are incompetent as reviewers and their review is not only not going to help sales it is not going to provide anything of value. I quote verbatim from their review of my book “Unfortunately the waters are muddled further by increasingly implausible plotlines involving Mexico’s war on drugs, Iranian subterfuge, a wily North Carolina stokcbroker-turned-church leader named Bobby the Banker, and even Afghanistan’s Haqqani network. Characters all come with tremendous baggage, which weighs the novel down even as the story careens out of control to its surprise ending.” I asked them why given that Mexico’s drug war is front page news and well covered on television they found a novel entitled Riviera Maya that discusses the drug war to have an implausible plot line without at least saying what it was that they found implausible. Was there a scene that seemed farfetched? A character that seemed implausible? Their blanket answer was that their reviews are inherently subjective and the tight word count for their reviews prevented them from offering any evidence of the implausibility of the plot. The novel is nearly three hundred pages and I was hoping that based on a review they had done of my previous novel (which was balanced and fair and generally positive) I could expect a similarly balanced and informative review this time. Sorry. But Kirkus is probably on its last legs and given their total lack of quality control in their reviews no one will mourn when they l leave the scene. .

Thanks so much for saving me from being a carny’s mark.

And I love that you have an animal sanctuary.

[…] A good review should not be a 250-350 word synopsis of a book with a one sentence opinion thrown onto the end of it, (I’m talking about you, Kirkus reviews!). A good review should tell everyone who reads it how the story made the reviewer feel. Here is a nice little list that I found from selfpublishingadvice.org. […]

Hi Giacomo,

Congratulations on your informative website.

I’m a British national based in Luxembourg and have just self-published two novels in the UK (on a POD basis) including their ebook versions. I was recommended to have them reviewed by Bookbag, which I did for roughly £90 each. Both reviews were superficial, focused on outlining the plot, leaving little room for remarks of substance about character, atmosphere or prose. I should add that one review misnamed a protagonist. To sum up, although neither review was negative, I felt the money was wasted.

I then turned to Kirkus and lashed out $450 on each review, the second of which qualified for a 10% discount. Result: well satisfied with the first review, but disappointed with the second. Nonetheless, instead of introducing the reader to eyecatching details, both reviewers concentrated on sketching out the plot almost in line with each book’s rear cover blurb. As for the disappointing review, although the reviewer had the diplomacy not to give away the plot’s twists and turns, he or she failed to address the meat on the bones, preferring to flesh the review out with lighthearted quotes considered, perhaps justifiably, overworked. Indeed, the review not only failed to address the novel’s pivotal issues but falsely lumped all the characters together under the single adjective ‘worldly’ and also incorrectly described the role played by one of the story’s central participants. My impression was the reviewer rushed through this 600-page novel.

Prior to production of Kirkus’s second review, I received a glowing report on the same novel from Last of the Authors – without having had to pay so much as a penny for it! You live and learn.

Now Kirkus’s marketing staff are trying to sell me a $5 000 promotional investment package, which would include my giving away ten free copies of whichever novel I chose to promote (and possibly posting these as far afield as Alaska and Zanzibar). No need to tell you how I am guaranteed to respond.

It seems advisable to follow up some of the review options listed on your first-class website.

Thank you for the good work you are doing and for giving us indie authors a platform from which to voice our opinions.

P.S. The undersigned is my real not my pen name.

Martin Thiebaut

[…] I still haven’t been able to find any reviews of Kirkus Editorial. (For those interested, Alli has an article on Kirkus’s Indie Review Service, as does Michel Sauret. Both conclude the […]

[…] “Kirkus has a respected name in the publishing business, but please make note—that’s the publishing business, not the consumer market.” – Giacomo Giammatteo via ALLi (Is a Kirkus Review Worth The Price?). […]

I’m a self-published author writing in the mystery genre that has sold about 30,000 books over the past four years. I agree that $500 is perhaps too much to pay for an independent review – but I also think independent reviews are an essential part of a book marketing plan.

The problem is that some writers actually believe that those reviews alone are going to help them sell, and that’s naive. Lots of films, for example, receive boatloads of amazing reviews and win film festivals, but actually lose money at the box office. So with books, you need a great story, great marketing copy, a great cover targeted to a specific audience, good distribution, and yes – good reviews. And by the way, those independent reviews will help you get into places like BookBub – they don’t just take anyone.

Kirkus Review alternatives:

For people who write more “literary” stuff, I’d recommend http://www.PortlandBookReview.com – they cost around $90, and it gives you credibility. For people who write thrillers or mysteries, try http://www.BestThrillers.com – $99.

BTW, those review sites don’t just accept anything that is sent to them and give you five stars – your book has to be good! But again, even if your review is great, you can’t rely on that alone.

I have to say that my experience with Kirkus was terrible. A bad review is fine, albeit painful, but the one I received sounded like it was written by someone with a 6th grade education. My book is a published intelligent psychological thriller that Kirkus inexplicably gave to someone who must read at the level of Nancy Drew mysteries. The review was poorly written, with merely a rehash of the plot: “he did this and he did that and then he…” with no apparent understanding or appreciation of the intricate plotting and beautiful use of language. A perfect example of why fiction and much of the arts is so mediocre these days: the review was not geared to a reader of Nabokov, Pynchon or Amis, but rather to those who enjoy “The Voice” and “Here Comes Honey Boo Boo.” A total waste of money that I would suggest you avoid unless you are writing mundane middle of the road popular fiction for readers of low IQ.

Don’t forget us at Self-Publishing Review! Our professional reviews start at $59 with an add-on service for Amazon Author Central editorial review edit at $26, going up to $249 for the most luxurious package with add-ons galore. We pay our reviewers well too, who are hardworking self-publishers themselves. Thanks for all the support, ALLi! We’re proud to be a partner member!

Kirkus has always been known for being brutal, this isn’t anything new and to be honest it’s what drew me to them. As a writer I am very confident in what I do so I wanted my work to be reviewed by them for this reason. Have I liked everything that a reviewer had to say, not always. Do I think that they could spend less time summarizing, probably. But in the end I think that all of my books have been reviewed in a respectful professional manner.

To date I have garnered 9 good to great reviews from the harshest reviewers in the business. Has it help me sell lots and lots of books? NO! And I never expected them to. I am not in the business of selling books. I am in the business of writing and I am in the business of selling myself and anything that can help me sell myself is worth paying for.

I do nearly 80 school author visits a year and the people who do depend on Kirkus, your school librarians and reading specialists are the exact people that I need my books seen by to make a living. I learned a long, long time ago that if you are in this business to sell books you’re in trouble right from the start, but if you can find a way to sell yourself the book sales will follow. So for me a good Kirkus review is worth every penny spent and it is well worth the occasional misstep that one reviewer might have.

There are those that question Kirkus’s reputation for charging and those that say the review is worthless if you have to pay for it, I don’t believe this at all. My books have been reviewed by Kirkus Reviews, a company that may not have looked at them otherwise, they have also appeared in Kirkus’s Magizine, which I didn’t have to pay for and it was a nice surprise. I certainly don’t think Kirkus is going to put their reputation at stake by handing out good reviews when they are not deserving just because they have been paid for them, they do have a reputation to uphold and through the years they have pissed off many people, writers and illustrators who all expected to be praised.

Again, I don’t always agree with the reviewer, but I have never felt like they didn’t read the books so I don’t have that issue, but if you are using them for the right reasons they are well worth the money.

Daryl’s feedback was encouraging and I’m going forward with the Kirkus review, trusting that the reviewer will connect with the vision of contributing to a peaceful world in my recently published book, Can You See What Eye See? Envision a Better You and a Better World, and validate the practical and transformative tools for resilient and joyful living. Wish me luck!

I paid for a Kirkus review, and I now stand among those dissatisfied by a reviewer who obviously missed the point of my historical novel, The Officer’s Code. The reviewer saw it as some sort of family saga. It was written, in fact, as a hero’s journey. I had been thinking of collaring Kirkus about this mindless discrepancy, but having read your blog here, realise I’m in very good company, and helpless. Buyer beware. I also appreciate that Kirkus means something to the publishers, but very little to readers. Mea Culpa. I have never found writer’s groups to be helpful in marketing my novels. My experience is that writers are not buyers, and they seem to be reluctant about spreading the word. It’s a tough world out here.

I took a quick look at your 15 reviews on Goodreads. Nowhere did I see anyone describe this as a coming-of-age story. The closest were three reviews that mentioned the protagonist’s desire to outstrip his father, but in nearly all cases, the book was described as some variety of historical or military fiction:

powerful novel of cavalry operations in WW I historical fiction historical fiction historical fiction historical novel war fiction fiction about World War I War novel war-time historical fiction Historical. . . dramatic . . . romance most intimate account of the Great War since “All Quiet on the Western Front”

A couple of reviews mentioned that this is the first book in a series:

“this is in fact the first book (chronologically speaking) in a series of four about Erich von Schellendorf” “An epic series that spans two world wars and two great loves”

Perhaps this is what gave rise to the family-saga classification.

But in any case, it’s very unlikely that the genre of your book is its entire point. Many books, and many plots, cross genre categories and can be reasonably understood as belonging to more than one without affecting a reviewer’s evaluation of the work as a whole.

Just want to make sure to clarify: Iny any post, I am not speaking for Kirkus Reviews. Only for myself.

Lyn Alexander,

I went to a writer’s group and they had a self published author selling her book about self promotion for authors. Writers are buyers, if you sell them a book they are interested in. The group was not as fun as I had hoped…… Maybe, if I have been closer to the ages, of the members… I would have fit in….

Warmest regards, Mary

I’m a Kirkus reviewer for the indie program. The person above who said that Kirkus reviews are mainly employed by librarians deciding what books to acquire is exactly right. I have several friends who are librarians, and they all told me they use Kirkus in buying decisions. So don’t dismiss Kirkus as a source for possible buyers.

Some commenters were upset that some of the review (usually, about a third) is given over to plot summary. How else can prospective readers get a handle on it? And it’s especially important for indie books, which usually don’t come with a good blurb or plot summary. Indie writers: you mostly suck at self-marketing. A plot summary is HELPFUL to people making buying decisions. Much of the analysis wouldn’t be understandable without the reader understanding the main plot points, genre, and audience.

It is actually much more difficult to write a short, concise review that covers the most important points–which is what busy librarians want–than it is to write a long, rambling one with plenty of space to mention every little thing. And it takes hours often just to read the book. We are paid by piecework, not by the hour, and unless I have a short little children’s book, I am making far, FAR less than minimum wage, although I have a master’s degree in English literature and have been working professionally in editing and writing my whole adult life.

Yes, I’m paid, but my reviews are independent, and Kirkus has never pressured me to soften a review when I made a case for a harsh one. I have called out authors who paid for my review on issues like plagiarism and sexism. The percentage of really positive reviews I write is low, although it’s going up as indie writers become a more sophisticated group.

I really care about doing a good job. My parents were writers, I love books, and the best, most exciting part of writing a review is when I find a great new voice that I can’t wait to tell the world about. But sometimes your book isn’t very good, according to my best judgment, and it’s also my job to tell prospective buyers that.

If you want encouragement and support, a writer’s group is a better bet for you than paying for a review. If you want publicity, hire a marketer unless you want to learn how, because that’s a job just like writing. (Hire an editor, too. For God’s sake, some of you, hire an editor.)

A good review from Kirkus can put your book in the New Books section of a library. Could that be worth $425?

Girlande: I’m sorry it has taken me so long to respond. I didn’t see the comment until recently. As to the point about:

“Some commenters were upset that some of the review (usually, about a third) is given over to plot summary. How else can prospective readers get a handle on it?”

I don’t think I’d have a problem if ⅓ of the review was devoted to plot summary; however, in the vast majority of reviews I read (and I read a lot) the average was more like ⅔, and in some cases even more. That is far beyond what is necessary.

As to the librarians. I agree, that librarians read Kirkus reviews but even according to several executives at Kirkus, librarians have not shown much interest in indie authors, so I have serious questions about that channel producing much in the way of potential sales.

I respect the Kirkus reviewers, as I do all reviewers, but I just don’t think they are worth the money.

Indie authors are business people, who have to make decisions based on ROI, and $425 for a review is not a wise investment in my opinion.

In my research, I have found that libraries don’t buy POD books. I’d love some feedback on this.

But if libraries don’t buy POD books, then 99% of indie authors are out of the running anyways. And that is considering that Libraries would buy a book from the author that she had printed on demand.

Again, please give me feedback on my original assumption: libraries don’t buy POD books.

You are absolutely correct with the occasional exception. As a publisher, I turned to IngramSpark to get around that. Even though it was POS, it had the Ingram catalogue listing to make it acceptable to book stores.

Over the past year or so, IngramSpark has become the self-publishing place for POD. They have decided to go compete with Create Space et al for that lucrative market. We have had to leave IngramSpark because once again, we are lumped in with indie author POS by bookstores. Along with that, their quality has suffered tremendously and many orders, that we happen to see, have bad covers, are printed from old files or have pages with strange markings and bad binding.

I think if it this way, technology has lowered the bar to entry into publishing a book. But it has also lowered the bar of judgment and acceptance-quality. With so many books out there Libraries and bookstores etc. need another barrier to entry- a filter to say we will only look at a book that…

POD is one of the filters that they are applying to apply some bar to entry and their time and shelf space.

Girlande, My problem is that you write, “The percentage of really positive reviews I write is low”. And yet, Kirkus goes after the indie market in a big way, with lavish ads promising the self-published writer that money invested in a Kirkus review is a wise investment. According to you, buying Kirkus is a lottery ticket, and most buyers are going to lose. I would have no problem with Kirkus if, in their advertising, instead of promises they simply reprinted your above letter.

In your article, you mention the company that Kirkus keeps. It is not just Kirkus. To broaden the discussion, I would also like to point out an aspect of reviewing that fills me with concern. I am beginning to detect the hand of big business manipulating the publishing market. I quote you one specific example: The Martian by Andy Weir, who won the Sci-Fi category in Goodreads with a whopping 30,000 votes see https://www.goodreads.com/choiceawards/best-science-fiction-books-2014 I went into Amazon and read the start of this book. The only review that made sense was the 2 star ‘Bad writing is bad writing.’ Frankly it is so bad that could not understand how it is being turned into a film starring Matt Damon. Then I looked up the publishing company, which is Del Rey (‘Of the King’); this in turn led me to the main company: Random House, whose behaviour needs no explanation see http://www.theguardian.com/books/2013/jul/28/penguin-random-house-merger-reactions . The fact that a badly written debut book so has made such a splash needs investigative journalism. My market research leads me to suspect that these reviews are in some way being manipulated. The bad reviews are being drowned in a sea of 5 star reviews that are highly suspicious. The sheer number in praise suggests that it is being driven by masters of marketing strategy. I have written to some of the staff at different companies asking for their comments but without response. I wonder if it is a bit like a once prominent UK company, Allied Dunbar, who used to make it a condition of employment that employees were forced to ‘sell’ their products to at least 30 of their own insurance products to family and friends. From my own research and experience, nothing else makes sense. No doubt it hasn’t escaped your attention that Amazon owns Goodreads. They too dish out new books to staff, for reviewing and inclusion in ‘Editors’ Picks’.

Barry, thanks for the comment. I’m not familiar with the book you mentioned, but I don’t doubt that some form of manipulation went on. Whenever there are contests that involve people voting there is bound to be manipulation. It has turned me off completely to any type of contest.

As to the “investigative journalism”, I wish I had time to do things like that. There seems to be a never-ending list of leads to follow up on.

Hello, fellow writers!

Warning: Do NOT get a review from Kirkus Reviews.

You probably think they gave me a bad review. On the contrary… 90% of their review was positive. Still, it’s not worth the $425 you pay these unprofessional incompetents. After the bad service I got from them, I feel it’s my duty as a writer/illustrator/editor to warn other writers who are thinking about investing. Here is why they are not worth your time and money:

1. Spelling mistakes. As a professional editor who worked for a multi-million dollar company for years, I noticed their spelling mistakes immediately. Not very “professional,” right?

2. Wrong pricing. Apparently they had somebody look up the book on Amazon, which had a 99 cent deal. So they put “ebook price: 99 cents” on their review. Maybe next time, they should care to look a little better and see that it was a countdown deal, which already expired. Luckily, they were willing to change this.

3. Size: I was expecting a long, interesting review of 2 pages or something, especially when I put down $425!!!!!!! Not so. Their review was only 1 paragraph! They probably didn’t spend more than 20 minutes on it, also seeing that they made spelling mistakes and didn’t have a professional editor take 5 minutes to look over it. But yes, I got 1 lousy paragraph for all that money.

4. Book description. I expected a review! That’s what I paid for! The first 5 sentences of that teensy wheensy paragraph were a book description. I can write my own book description. It’s like they had nothing to say about it, so they just described what they read to fill up the page. Anybody can write a review if they just describe the book.

5. Word show-off. The few actual sentences they wrote with an opinion were full of expensive, difficult words nobody uses. It’s like they were showing off their vocabulary to make it sound professional, but it just made it harder to read for the people who might be interested in the book, especially since it was a children’s book I had them review. And for some reason, the reviewer was overly obsessed with the word “prose” which he used repeatedly.

6. Negative formatting. This is what annoyed me the most, and I asked them to change it, but although they were willing to correct their spelling mistakes, they stubbornly refused to correct this. Like I said, their review of our book was 90% positive, which is what I expected because it’s a popular book and it’s great quality. That’s why I paid them in the first place: So I could use the review to sell more books. But despite the fact that the entire paragraph was positive, and in the middle they put one negative comment, the reviewer felt it was necessary to repeat that at the very end. Now, if you know anything about people or sales, you know they are going to remember the last thing being said. It’s better to say “I hate your shoes, but I like your dress” than to say “I like your dress, but I hate your shoes.” I pointed out that their review was positive but that the last sentence they wrote destroyed everything they previously wrote, because it’s the last thing people will hear echoing in their heads. I didn’t even ask them to change their words, only to switch the order of the last sentence, which didn’t really summarize the review very well. They refused. I tried to call them 10 times that day, and every time I left a message. Nobody picked up, and nobody called back. Finally I emailed them, and in their email they even made spelling mistakes!

So those are my reasons. Of course, after I invested the $425 from my savings, I found many other people who complained about their lack of service and their pointless reviews. I should have looked those comments up earlier. It would have saved me a lot of money and frustration.

DO NOT INVEST YOUR PRECIOUS MONEY IN THESE SLOPPY, UNPROFESSIONAL SCREW-UPS! THEY DON’T KNOW WHAT THEY ARE DOING!

#Kirkus review review #Review of Kirkus reviews #complaints about Kirkus reviews #Negative feedback of Kirkus reviews #Kirkus reviews useless #Kirkus reviews bad #Useless kirkus reviews #Kirkus reviews not worth your money #Do not buy Kirkus reviews

Hello, fellow writers out there!

Vincent, I empathize with you. And you’re right about the way they do things. The bulk of the reviews are almost always a rehashing of the plot–which I find redundant. I tend to favor reviews that never–or barely–mention plot, and focus on the storytelling, the character development, whether the plot worked (without any spoilers), and the style of writing.

I have also seen numerous spelling mistakes in their reviews.

I also spent money on Kirkus. All the same. This review looked as if it was written by a schoolboy. I can’t publish it. My free reviews on Amazon are much better.

Thanks for a very useful article Giacomo

Thank you so much for this post. I’m sorry that I’m just reading it now. I’m sorry to say, I bit the bullet and have just today purchased a Kirkus Review for 425.00.

Mind you my book hasn’t made that much since I first put it out there. But for some reason this year I decided that some marketing might be in order. I had a good deal of other things going on in my life back in 2012 (I was put into the unenviable spot of becoming POA for an elderly woman/friend from Manhattan who was suffering from Alzheimer’s disease).

Now that I am free, I felt like my novel, Death And Disappearances wasn’t getting enough play. First I illicit the help of Piece Of Cake PR. They wrote a lovely press release and then who knows where they sent it out to. The President told me that 10 media outlets were asking for a copy of the book (I never heard of any of them) and then asked for a copy for all the requests.

This didn’t produce any sales so I went on a merry go round of publicity stunts. I joined Story Cartel which is really an interface so that you can get your friends and mailing lists to review your book. 45 People have downloaded the book. No one has written a review.

I also paid a service to get some honest reviews. They gave me 2 three star reviews. One said it was good, but needed work (I’ve since edited) and the other said that they didn’t understand it.

Someone named ireddit wrote a 5 star glowing review which was promptly removed by Amazon. I have no idea why. There are 2 other reviews from people I don’t know – one “praying ” I’ll write a sequel. I’m thinking these two are vampire crazed teens.

So for better or for worse, I ordered the review. I had wanted a cashmere sweater from Ralph Lauren for the same price – but thought it was too expensive, so let’s just think of this as my cashmere sweater. If I get a poor review – then the sweater got washed and shrunk.

I’m the type however to let fly, no matter what the review. If it’s good, if it’s bad…like most writers the way I feel these days is – at least somebody somewhere is reading my book, my characters, my nine million hours (hyperbole) of slaving over a hot keyboard, and taking it seriously.

The review is due out January 9th, so unless you see me on Late Night with Jimmy Fallon, I’ll pop back here and let you know how it’s done. I honestly hope it isn’t another BookRooster scenario (I don’t think I’ll ever get my 67. back from that outfit!).

Thanks again for posting and let’s hope we didn’t just rub salt in the wound.

Look forward to hearing how it goes for you… Do let us know.

[…] who’ll be our new legal eagle and Jim Giammatteo, who although familiar to you from his excellent blog posts, is now heading up our Watchdog […]

[…] Downside – Cost, time and the site features all kinds of books mixed in, meaning your self-pubbed has a lot of work to do to get seen if not picked up. See ALLi’s article on Kirkus reviews here. […]

[…] brief statement is open to wide interpretation. Paid reviews are just one example. ALLi watchdog Giacomo Giammatteo recently questioned the value of a well-known paid review service, but no-one challenges the legitimacy of purchasing a review in a nationally recognized […]

I signed up and paid for a Kirkus Indie Review for indie writers on April 20, 2014 for my second sci-fi book in my trilogy, Two Worlds Saga. I expected an honest and forthright appraisal of my book. My reviewer at a minimum should have been at least sympathetic since s/he was reviewing an indie work. What I got was a supercilious and snooty person who did a cursory read of the highlights of my book and then proceeded to shoot it down, sneering that my worldbuilding was not up to Harry Harrison’s Deathworld saga, a sci-fi author who wrote the cited work back in the early 1960s. To me sci-fi literature does not constitute a corpus of inviolable knowledge to be revered. I have read some of it, but I have my own style of writing. I saw little acknowledgement about some of my creative ideas although the reviewer did give me a little nod of praise in this regard. But all in all, I expected a more careful reading and less I-know-more-than-you attitude. Kirkus did review my book in 7–9 weeks as they said they would. But I won’t be repeating the experience of having another one of my books reviewed by them. I think my money can be better spent elsewhere, as many of the people making comments in this blog have suggested.

[…] author’s ear, and you can sell them anything. And that’s exactly what many companies count on. Last month we took a look at Kirkus’ reviews. Now let’s look at some of their other […]

Good analysis! Paid-for reviews, while usually (but not always) better written than Amazon customer reviews, are in many ways less effective, since they have no impact on Amazon ranking algorithms and will never influence as many potential buyers.

When most people are deciding whether to buy a book on Amazon, they skim the synopsis and look at how many customer reviews there are. Anything with hundreds of real customer reviews instantly has more credibility than something with some paid-for reviews pasted into the blurb but only one or two actual customer reviews.

My advice? Before you consider blowing hundreds on a Bookbub ad, just run periodic free and discount promotions and submit the details of these to all the book promo websites you can find. Most of these websites charge a few dollars for a guaranteed listing and most will only advertise your promo in the US, but it’s still worth doing and will likely only cost you $50 or $60 to reach tens of thousands of potential new readers.

Hi, Simon. editorial reviews are great for blurbs and to help establish some degree of credibility with a few of the companies who promote books. I believe that most readers skip those or assign little value to what is said, and move directly to the reader reviews. Thanks for taking the time to comment.

Thank you for this great article! Very informative, but unfortunately a little too late for me. Just to tag on to what others have said and confirmed by the authors you interviewed for this article:

I got a great review from Kirkus (not a star, though) back in May. In fact, they enjoyed my book enough that they just published the review in the 7/1 magazine. I was ecstatic and have been checking my e-mail and sales constantly since the review went out. But, as you all know by now, I have gotten zero sales. I, too, did not necessarily get a review with the expectations of sales, but one expects a “power house” like Kirkus to be somewhat influential. They are not, for Indie authors at least.

As a matter of fact, after the magazine went out and I saw no resulting sales I went through their reviews that had been published in previous editions. None of those authors’ rankings are better than 1,000,000 right now on Amazon. At least I’m better than that right now, just barely:)

So, no – not worth the money at all. An author cares about sales when he puts his money on the line. That’s money I could have spent on advertising. But, who knew? I’m just a writer trying to make a living…

Brett: Thanks for sharing the information. It’s only by sharing with other authors that we can help each other. Unfortunately, there are few things that “work” for all authors. Some get lucky and something pops, and others might try the same process with zero results. I have not found any review service worth more than the “credibility” factor, though. As long as authors go into it with that expectation in check, they’re okay.

I disagree with those saying readers don’t care about or know about Kirkus reviews. I’ve purchased books from Amazon and Barnes and Noble online for years, long before e-readers, and I have always read the editorial reviews before ordering. I also did an impromptu survey after reading this article and 80% of the friends and family questioned also read reviews before purchasing.

S.L. I certainly didn’t mean to imply that readers don’t read or count on reviews, simply that “most” readers were not familiar with the brand name of Kirkus, nor did the Kirkus name carry any more weight than other editorial, or reader reviews.

Amazon separates editorial reviews from reader reviews. With good reason. Editorial reviews are or should be, from “known” independent sources. Reader reviews can be bought, begged for or otherwise skewed. They can also be authentic. A book that has recognized (Kirkus?) reviews will get noticed because of what they are.

The biggest common mistake I have read in this really great thread, is the idea that everything revolves around a Kirkus review. Or any one event. I get the feeling that authors turned to Kirkus as the place to get their book legitimized, if that is a proper word. And in many cases, to get their book read.

Most authors do not have a marketing plan. If you have $500 to spend, it is clear from this thread, spending it on Kirkus would be unwise.

What you should be asking, is not whether Kirkus is the place to be, ask rather where will my budget take me and what is my priority of ways to get my book known to the right audience.

Within that budget plan, reviews might be a top item. You might then find all the places where you can submit your book for review for free and for a fee and find the best ones for your book. Then assign the review portion of your budget to the appropriate places.

If you have a larger budget, you might say ok Kirkus, ReadersBest, LibraryJournal, Amazon giveaway (a free one), Facebook promotion to my web site download (you get email addresses for follow up that way) and so forth. No single one of those efforts is and end in itself. It is the execution of a thought-out plan that gives you the potential to succeed.

And I will tell you, after spending a lot of money on my start-up, even after that, there are no guarantees. But don’t give up. I have authors’s books that are now just getting attention after being out there for a year or more. And authors whose retail sales look slim but who sell at speaking events and tours fairly well. Finding where your book will take hold is part of the process. Keep writing and promoting but don’t just chase a miracle source of success. Execute a plan and have it ready months before your book launches.

I posted up the details of The Midwest Book Review for EBooks procedure on the Alli Newsletter last week.

Mine was fast, comprehensive, and very impressive by their Principal Ebook Reviwer Diane Donovan.

I asked her to provide the details so worth checking out. The $50 is simply the administrative fee for referral and given the cost of emailing two copies from the UK well worth it. It will at least arrive!

Philippa: I agree. I like MW Book Review. I’ve used them a few times, and although the wait times are often longer than I like, they deliver a respected, honest review. I think Diane reviewed one of my books also.

I wish I had read your comments before I spent the money on a Kirkus review (I’m still waiting for the result). I already have a Readers Favorite Gold Medal and five-star reviews for the same book. I don’t expect a Kirkus review to make sales soar…as an indie author I’m hoping for additional credibility. Marketing the book, and increasing sales, are still my responsibility, and that means getting out, speaking at book clubs, doing book-signings, etc. All the “earned media” kind of things that you don’t pay for in anything more than effort.

Ron, it’s all about expectations. As long as you know what you’re getting going in the door, you should be happy.

Hi, Eric. There are other places to get credible reviews without breaking the bank. Midwest Book Review does it for free (you have to send two print books) or you can pay $50 to have it expedited and use an ebook. San Francisco Book Review is a credible source and will only set you back about $125? I haven’t used them, but I have had reports of happy customers. I believe the Portland, OR Book Review is also a respected source. In addition, sites like Bestsellers World, and others are good options.

Excellent post. While I agree with the vast majority of your post, one of the difficult issues for emerging authors is getting credible reviews and in many circles Kirkus is still a far more credible review than someones mom. Yes it is expensive, but…. you mention spending money on Book Bub, well, most emerging authors, regardless of how “good” their book is, will not be able to get on BookBub unless they have some truly credible reviews,,,, so there is a bit of a conundrum there. With respect to the earlier comment from one of your readers regarding Amazon pulling reviews. As you said, YES, a resounding yes! we have Authors that have lost 30-50 reviews on a single book (probably many more but who really knows) because of somewhat arbitrary decisions by Amazon.

Great post, Giacomo! I won’t use Kirkus. Can you share, please, your experience with getting Amazon reviews and as well from other sites. Yesterday I read in a book blog a comment from a blogger that Amazon sometimes deletes reviews. Have you encountered such a thing?

I think I did a post a long time ago on here about reviews, but I’m sure it’s dated. There are some great posts by others on reviews and I’ll try to do one in the near future. As to Amazon, yes, I have experienced their “purging”. I didn’t suffer horribly, but overall I think they removed 12 5-star reviews from one of my books. And these were not paid for. 5 of them came in all at once from a book club whose members had read the book and posted reviews when they finished discussing. I guess Amazon thought it looked suspicious. Others I don’t even know who they were. I think Amazon has cut back on that, although I don’t know for sure.

Thank you, I’ll check. The same blogger wrote also that smashwords are fairer than Amazon, though they are smaller and don’t offer print covers. Do you have any experience with smashwords? By the way, I saw your books on your site and on Amazon, they look interesting. I noticed, your publisher is Inferno Publishing Company. Are you using only their print-on demand services?

Smashwords is an ebook distributor. They distribute books to retailers like B&N, Apple, Kobo, etc. They do not offer any print services. I don’t know which author or post you are referring to about a comment re: fairer than Amazon, but I’d be cautious about blanket statements like that. As to my books, Inferno Publishing is a company I set up to self-publish my books. You should read ALLi’s “choosing a self-publishing service” book. It is full of great information and will help clear up a lot of issues.

I will, thanks again

I’m late to respond to this post:). Still, here’re my 2 cents. I paid $350 (discounted price!) for a Kirkus review, and I haven’t seen any result, yet:(. Still, it looks good on my Amazon site, and if you want to try to get to libraries, something like that is a must (although you have to write to every one of them separately; chances are they won’t pay much attention either — unless one of their user requests your book for purchase). As for Amazon, they took down 5 of my good reviews. It started with one, and I complained. After that, they took down 2 more, and when I complained again, 2 more still! And they never gave me a name of a person I could talk to. Hate them! BTW, my book is called “The Education of a Traitor: A Memoir of Growing Up in Cold War Russia.” 🙂

Copy and paste the Amazon link for your book into Fakespot.com. This might answer why your reviews were purged, or will be purged in the future.

This was a good and fair assessment of the Kirkus Review for indie authors. I paid for a KR for both my “assisted-publishing” books because I felt insecure about my writing. Were the books really good enough for the market? Friends thought so, but what about the vast, anonymous public? Both reviews came back very positive (although not starred), and the reviewer in each case had obviously read the book. I’m happy to have paid for the reviews and would do it again if I self-publish. A good Kirkus review is an affirmation that the author has not wasted her time writing the book, whether or not it sells well.

JoAnne, that’s good. All that matters is that you know what to expect and you’re pleased with the results. Thanks for letting us know.

Hello Giacomo- much enjoyed your post. Rare to see a spade described correctly when describing a spade and not a shovel- I have been exploring this mystical review land for a while now and its refreshing to see clarity occasionally shine through this dross of murky waters that seems to be the norm these days. I thank you. Cheers. Mark

Glad you got something useful out of it, Mark. Thanks.

Great post, Giacomo. I’m just about to publish my debut novel, and you’ve just saved me wasting $500 of my marketing budget! Thanks!!

Ian: I’m thrilled that I saved you some money. And best of luck with the debut novel. There is a tremendous of good advice on the ALLi blogs and a lot of wonderful people.

Very helpful, Giacomo. Kirkus was well-known to me long before I decided (after a year or so of wavering) to use them. I wanted a respectable review, one that might persuade readers that if the reputable Kirkus thought my book was worthy then they might take a chance on it. Well, I got a halfway decent review and a useful quote to use on the back cover, but it probably did nothing for sales – though who can tell? Anyway, I felt better for using Kirkus, though the price and the long wait was not too pleasant.

As I say it was well known to me – that was long before the company opened up to Indies and the reviews there of people like Howard Jacobson were good and not charged for. The Kirkus Indie brand came later and with the ebook avalanche has no doubt has proved lucrative to the company.

David, glad your review turned out good for you. I think a lot of authors want that blurb to use in marketing and for editorial review spots. And as long as that’s what you expect, it’s great.

Hi, Warren. I certainly don’t mean to imply that none of Kirkus’ reviewers understand the mystery genre, but it is unavoidable that a few of them might not “get” each book they are assigned. And I agree with you that a strong review feels better coming from a reader.

Hello Giacomo:

You are correct. Excellent article. I have investigated Kirkus, and have had reservations about their price/services. An honest review of any book should be performed by a reviewer who has familiarity with the genre. A reviewer who doesn’t understand “Cop-speak”, Police procedures or firearms can’t conduct a fair review of a detective story. I would rather have the readers write reviews of my writings, as I always do for the books I purchase.

Best of Success…

Hi, Philip: Glad you found it useful. And best of luck with your books. It’s an exciting time to be publishing.

Thank you for this helpful piece. I am new to self publishing (Kindle &POD) and am looking for productive ways to increase sales and spread the word about my WONDERFUL books! I think I’ll try some of the other sites you and your respondents have mentioned. I’m certainly not going to spend the sort of money that Kirkus expects for what seem to be little more then mentions. In case you or your followers are interested I write crime novels and have two in the process of being published – ‘The Other Mister Holmes, (not surprisingly a Victorian mystery) and ‘Now And Then Dead’ … this is I think Unique (so said the late Harry Keating) in as much as it tells two entirely different stories in one novel – you get two mysteries for the price of one! Thanks again, Philip Grant

M.M., I agree. I think Kirkus’ name lends credibility to certain segments of the business. But at the same time, when it’s known that a review is paid for it taints it.

Adam: I’m glad that the review worked out well for you. I found that many of the indies who purchased reviews did so for the purpose of using them as “editorial reviews” to be posted on Amazon and other retailers.

I walked into a Kirkus review with my eyes open. Making money because of a review was not an expectation of mime. I had Kirkus review my novel so a teacher could use it in her accelerated reader program. The school required at least one review from a major review site for a book to be considered. Paying Kirkus meant 12 to 15 yr olds would read and hopefully become inspired to write. In the end, it was worth it.

Speaking as a former librarian (who used to buy books and answer questions for a living), I can tell you that Kirkus has always been primarily for the library and bookstore buyers, not for individual readers. And that most libraries and bookstores are still leery of indie published books which haven’t jumped through a lot of other hoops besides one paid review/advertisement in Kirkus (or PW, for that matter). Librarians know that those indie book reviews are paid for, and that puts up a red flag for most of them before they even read one.

There’s a *huge* difference between a “legit” Kirkus review and a paid Kirkus review. Don’t let them kid you otherwise.

M.M. Justus, what other hoops do indie published books need to go through to avoid the red flag? What can an author do to help get their book “legitimized”?

Thanks for that – and – ta-da, I just bought your book!! Now looking forward to reading the night away.

Dana, thanks! I hope you enjoy it.

Thanks, Flora. I’m glad you found the post helpful.

Thank you for this thorough article. I appreciate that you dug a little deeper than just the feedback from the authors who used the services.

The respected names in publishing need to be watched since too many are counting on past reputations, and hoping authors are keeping up with their doings. I’m happy that your keen eyes are on them, and then sharing with us what you find out.

ML. PW used to charge indies for an ad, with the “possibility” of a review. I haven’t looked into them since they started Booklife, but I do intend to. If you, or anyone else goes through the process please let me know about the experience.

They are free for indies now. I submitted by debut novel and was told pretty quickly they chose not to review it. I have no idea what their method of choosing is. But since it doesn’t cost anything, it’s worth a shot.

Thank you for saving me $425. I was planning on submitting my book, Stone Age to Kirkus and other traditional reviewers by the end of this month. I wasn’t after creditability, since it had already blessedly received almost a hundred reviews on Amazon. But, I thought this might open it up to other markets, and potentially other sales. I figured, “Hey my book has made a pretty good amount of money, why not reinvest it?” Yes, I had planned or done all the other activities you had suggested; now I can cross Kirkus off the list too.

Did you know that Publishers Weekly now has a really easy (and free) review submittal process through their BookLife.com website? I ran into it going down my reviewers list. PW is just as well regarded as Kirkus. Sure, you’re most likely not going to get reviewed, but all you expended was a little time, but no money.

Thanks again!

I’d never heard of Kirkus, and I’d be naturally wary of paying for a review …

I so agree with your point that a review is not about giving away the plot – if that is anything, it’s called a synopsis, and is not usually what we want to read prior to reading the book. A review is about how the plot’s dealt with, whether the characters are worth spending time reading about, whether it’s written well, whether it’ s a satisfying read, (and whether it’s set with appalling cliches!) Thanks for researching and posting this, which underlines both my instincts and gives some helpful alternatives to how to boost sales.

Clare, the more I looked into this, the more I realized that people not affiliated with the publishing business were not aware of Kirkus. It confirmed what I thought about some of the other services as well.

Thank you for the very informative article. I never considered paying for a review (when the time comes) but more I would like to rely on the contacts I’ve been fostering to read my book and honestly review it.

I read excellent, thought provoking, emotionally charged reviews every day and many times those reviews are the extra push I need to purchase the book. I also like to read a review on how the book made the person feel. The plot, I can get from the jacket cover or e-book blurb. Besides, delving into the plot too much ruins it.

I agree that there are much better ways to spend $500.00.

I agree, Pam. I think regular reader reviews do more to sell a book than anything.

This has been so incredibly helpful! I’m very happy with the reader comments about the print version of my picture book for children, but was wondering how to drive traffic to my website when the e-books are up. I think you’ve given me an answer!

Jim, I really enjoyed this post. For me, sales are the end goal, and I really appreciated that you pointed out that for the money, an author gets WAY more bang for the buck with advertising on Book Bub, Kindle Books and Tips, and ENT, than hiring a review from Kirkus, especially if it should end up being a negative one for such an inflated price. I have read several Kirkus reviews and found that they more often than not, do not line up with my personal opinions of the books being reviewed.

Thanks for your always insightful guidance.

Dianne: When I first started out, I was certain all I needed was a good Kirkus review to get me kickstarted. I sometimes still laugh at how silly that was. It was a good review, but it did nothing. And after reading through more than 100 or their reviews, I’m even more convinced that the people who read them quite often don’t align with my thoughts of a good book.

Great post, Giacoomo – if shocking – but for some reason not surprising in my mind.

The thought t running through my head from the start of this, though, is that I don’t think consumers know what a Kirkus review is (I’d never heard of them until I read about them in the publishing blogs) and on that basis alone it feels a waste of money. I’m speaking from the UK – and had initially thought that may just be me and/or it may be different in the USA – but sounds no different there from what you say. There are definitely better places to spend one’s money in my view!

Karen: I completely agree. Although Kirkus and others who sell their services will attempt to convince you differently, I think readers would rather see 2 or 3 real reader reviews as opposed to one expensive Kirkus review.

Thanks for an excellent assessment.

I have avoided Kirkus because I resent paid reviews and I think the Kirkus name means absolutely ZERO to the reading public and the price for a review is high.

Midwest Book Review may not be well-known to readers but its name at least _sounds_ like it’s a substantial operation — and reviews are free.

Michael: I have nothing for or against an honest paid review, but I do think that Kirkus is overpriced and overvalued. And I agree that to the readers it means little.

I recently spent the $575 for a Kirkus review. It was absolutely a waste of money and I had wished I read this article sooner. Specifically, two-thirds of the review was a re-cap of the first three chapters of my book. The rest seemed like a review of only the first three chapters. The book contained sixteen chapters. In a word: “ripoff.” I will never do it again. In closing, Kirkus says on their website: “Everything that Kirkus Reviews stands for—integrity, honesty and accessible reviews written with an insider’s eye—started with Virginia Kirkus.” Apparently that’s where it ended. – John

Having had a recent ( JUne, 2014) Midwest Book review I thought your readers may be interested in the difference. I have transcribed it on my blog here to save a search and scrolling. Find it here http://involution-odyssey.com/midwest-book-review-june-2014/

Hi Michael,

Sorry about your experience with Kirkus. I can tell you as an author I have been using Pacific Book Review for all of my books and have been very pleased with how they operate. Pacific Book Review ROCKS! They understand my books and really go the extra mile. They do have different book review packages depending on the level of marketing you need. They provide a lot of other services to help the author get the word out. All I can tell you is that I have been extremely satisfied with them. Hope this helps!

Pacific Book Review: http://www.pacificbookreview.com

Thank you for your note, and I am happy to hear about Pacific Book, which I had never heard of. I will keep it in mind for my next book! But to respond regarding Kirkus reviews, I had a very positive review, which I was able to post to Amazon.com, on my author page – in order to lend credibility to my book as a new self-published author. However, I decided not to use Kirkus advertising, which is very pricey and I read repeatedly that Kirkus advertising does not help sell more books. I read accounts of how authors spent thousands of dollars on advertising to little or no avail. They were sorry they spent so much money. But I was very happy with my Kirkus review. I was quite impressed with the thorough grasp that the Kirkus reviewer had of my book’s subject matter – a myth-busting book of 125 poems rhyming poems, aimed at a “Biblical perspective on truth” – not an easy subject to get one’s arms around. But the Kirkus reviewer nailed it! See the following, which I wrote to Kirkus in appreciation:

As a first-time author, I would very much like to extend my compliments to Kirkus for what I consider to be an extraordinary experience – not only for an easy-to-use and timely book review process, but most importantly for the stellar quality of the review that I received on my book. My book of 125 stanza-structured rhyming poems was a true anomaly and a tedious task for any reviewer – being a collection of seemingly disparate poems, each with its own message to convey, but with a central theme and viewpoint. Each poem is accompanied by relevant Bible verses, which buttress the meaning of each poem – but the purpose of including them was to bring together both ancient and contemporary perspectives on a wide variety of subjects related to the human experience. My reviewer was able to expertly ascertain the entire essence of my book, and easily extract my overall objective in writing it. I actually feel quite honored to have had such an individual review my first book!

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My experience with Kirkus Reviews…

My experience with Kirkus Reviews exceeded my expectations. The copy editor not only went over my manuscript with a fine tooth comb, but suggested ways for improvement and analyzed and categorized what I had written. I will be using Kirkus from now on and will recommend their services to my writer friends.

Date of experience : March 29, 2024

I requested a book review by Kirkus in…

I requested a book review by Kirkus in January 2024. The review arrived exactly on the day it was due, and the support staff have been exceptionally attentive and responsive when I posted the review and needed to update details (like genres, page count, publication date, etc.) Overall, a great experience!

Date of experience : March 25, 2024

Topnotch, dependable, and professional

A writer knows when a reader, or reviewer in these cases, really reads the book. It doesn't mean they have to like it, but one wants them to give it an honest read and understanding of the novel's total effect for the benefit of those that come after. And that's what I've received from Kirkus. Additionally, the review process itself (website, dashboard management) is fairly simple and straightforward. My latest experience is with Dan Nolan and Sasha Carney, and they, as usual, haven't disappointed. Kudos to Kirkus and their hardworking team for having this available for writers who simply want to reach readers and hopefully give them an experience they won't soon forget.

Date of experience : March 14, 2024

Kirkus Team Members Are Responsive!

Kirkus has it together when it comes to the most important quality in business: Responsiveness! I have worked with Kirkus team members from three divisions. They were terrific; they answered my questions promptly both by phone and email. In this day and age, that merits an A Plus! Ann Marie Sabath, Author The Wannabe Investor

Date of experience : March 08, 2024

An excellent service

The team at Kirkus was quick to respond to my concerns kindly and courteously, and they fixed everything speedily. It’s an excellent service. Carol Fisher Saller Writer, Publisher

Responsive? No.

In the past few months I’ve sent multiple letters to each of seven Kirkus representatives, without a single reply. Kirkus chose a reviewer who feels sonnets are 'outdated' to review my book of sonnets. This despite Kirkus’ written agreement to use its best efforts to provide a review that is impartial and unbiased. No one at Kirkus seems willing or able to explain how the review is not biased.

Date of experience : January 28, 2024

My recent well-documented criticism of Kirkus was taken down with the message "Kirkus Reviews flagged this review for containing harmful or illegal content." A Kirkus representative blamed Trustpilot. I contacted Trustpilot, whose representative explained, “the review was flagged by kirkusreviews.com for the reason it contains "harmful or illegal content." However, after assessment it was determined that it follows our guidelines. Therefore, it was validated and put online."

Date of experience : March 19, 2024

I am very pleased with Kirkus Reviews

I am very pleased with Kirkus Reviews. The review process was easy and the staff of Dan Nolan and Sasha Carney helped me along the way. Questions and concerns were address quickly with same day responses. If I was the President of the United States, I would appoint Sasha Secretary of Everything. I highly recommend Kirkus for professional assistance.

Date of experience : January 23, 2024

Great experience with Kirkus

Great experience with Dan Nolan and Sasha Carney at Kirkus. It was obvious that a great deal of care was taken to match my book with the right reviewer, and my follow-up questions were answered quickly and efficiently. Very happy with both the review and the customer support. Well worth the expense in helping to promote my book.

Date of experience : December 11, 2023

Honest, trusted, and reliable

Kirkus reviews are always thorough and insightful, even when not entirely glowing. Readers trust them because they don't sugar-coat criticism. Reviews arrive within the time promised and they are well-written and ready for publication. And they come with a tag-line that's designed for easy use in promo materials. Everything you want and worth the price.

Communications were clear and direct

Communications were clear and direct. The review came in on time and the reviewer clearly read the book with care and made insightful comments.

Date of experience : February 19, 2024

Delivered on time but not entirely accurate and contains spoilers

I am the author of “The Diary of a Sugarbaby” (J.Q. Gagliastro). Pros: My review was delivered ahead of schedule. The reviewer was succinct. Cons: The review contains spoilers. The reviewer was also not entirely accurate to the story. While they gave me a stellar review, they incorrectly labeled my protagonist (Dime) as a ‘gay man.’ In several passages (e.g., page 22 and 251), Dime says he is queer and nonbinary. Therefore, he is not a gay man but a queer and nonbinary individual. While he acknowledges that he can pass as a cis male, a passing cis male does not a gay man make. It is a matter of semantics. I am not offended by any means and mistakes happen. But there is a nuance between those labels and that should not go unnoticed. Lastly, Kirkus Reviews said, “some of the descriptions of violence and degradation are excessive.” While I agree some are (i.e., the death scenes), I must point out that this story is also part memoir. Some of the violent and degrading scenes that they may deem excessive have in truth happened to me. Those scenes must not be trivialized.

Date of experience : January 25, 2024

Dealing with Kirkus Reviews was smooth…

Dealing with Kirkus Reviews was smooth and efficient. Dare I say, even easy. Their policies are straight forward and clear. I experienced no surprises. Highly recommend.

Date of experience : January 11, 2024

Kirkus no longer a powerhouse in literary circles!

Zilch. Zero. This was the ROI from Kirkus Reviews and their much hyped holiday gift guide. Prior to Christmas I had been contacted by Kirkus to say they thought my novel ‘The Scribe’ might make a useful addition to their guide. I responded by saying I didn’t believe such promotions worked but upon reflection decided to try it. Kirkus had already given a lacklustre review to the book and used the last line of the said review in its promotion; probably the worst line they could have used. When I queried this they said as per their terms and conditions that they always used the last line. To be fair they didn’t promise a return on investment and arguably there are still a few days to the end of the season but to have no sales whatsoever means that Kirkus is no longer the powerhouse it was in literary circles. The price for a place in the Kirkus guide is nine hundred plus.

Date of experience : December 27, 2023

Super experience with Kirkus Review

I have been very happy with the review for my novella The Ghost Trio which has been helpful in engaging readers. Additionally, Kirkus offered options for advertising the book in their regular magazine which also reached a very wide audience. Kirkus kindly gathered the information on how many people were reached through the various ads. Sales have been healthy and I think the Kirkus team's part in reviewing and creating an ad campaign were essential to this. Also, everyone i dealt with was warm and professional, as well as timely.

Date of experience : July 13, 2023

Our experience of Kirkus Reviews was excellent

Our experience of Kirkus Reviews was excellent. We needed a few key editorial reviews from respected sources. The process was extremely smooth and the two people I dealt with (Dan and Amelia) were both extremely helpful, personable and they made the whole process run seamlessly. Kirkus Reviews is worth the financial investment and also the waiting time. We were delighted with our Kirkus review and how easy the process was.

Date of experience : September 13, 2023

Thank you, Kirkus, I appreciate the honesty!

After a great deal of research, Kirkus came in as the #1 platform and resource for book reviews for both represented authors and self-published authors. As an Indie author, I submitted my books "The Little Boy In The Little Red Dress" and "Meet Me At Third And Fairfax!" for review. I was not disappointed! I believe my books were judged and fairly critiqued and given balanced consideration. The reviewers brought up challenging plot points for me to consider and think about. I appreciate that. I will be using Kirkus again in the near future. Right now, I say, "Thank you!," to Kirkus for providing me with valuable writing insight.

Date of experience : August 29, 2023

Cogently written

Cogently written, about a book on life as a black American diplomat, the reviewer got what I was trying to say--"Although the author's diplomatic expertise...is on full display...its strength lies in its tone of vulnerability." Such choice words told me that the reviewer had understood me well. Their frankness showed that the reviewer had tucked into the work and rather than ooh and aah over the movie-like scenes from my dramatic life, which I hear a lot and though flattering can be said of most people's overseas experiences-- took a deep breath to give readers a piece of their mind. That's something I can run with.

Date of experience : March 29, 2023

The assistance and genuine interest of…exceptional service

The assistance and genuine interest of two Kirkus employees, Erica and Leah. I am not technically proficient using computers. These two remarkable women reached out to help me on a weekend! A weekend! This concern for my needs as a newbie author confirmed to me that having Kirkus review my books was a smart choice. Jim Scurti/“ ATTABOY “

Date of experience : June 04, 2023

A great way for indies to tap into pro publishing services

A very professional company and service. They were very clear about deadlines and met them. My review was thoughtful and fair. And then when it came time to publish my review (and update book details), the Kirkus customer service team was exceptional—with prompt responses.

Date of experience : October 18, 2023

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Kirkus Reviews and the Plight of the “Problematic” Book Review

By Nathan Heller

Kirkus Reviews is a magazine, though few readers of its work have ever seen a copy. Like the Michelin guides, it’s known for verdicts spread across the publishing world, bringing good books to first attention and helping to sweep aside huge piles of dross. A Kirkus review is short—fewer than four hundred words—and written to a form. There’s a one-line précis to start. There’s a paragraph of plot and character summary, culminating in formal assessment. And there’s a quotable verdict of one line or one word (“ Stunning ”). Kirkus’s main virtue is its comprehensiveness: it gets through hundreds of titles even in a slow month. To people who stock shelves, it can be orienting, and, for publishers, it is a geyser of back-cover praise. Kirkus gets its authority from its scale, yet readers generally encounter its reviews individually, book by book.

Kirkus has been getting reviews of its own recently, after deciding to remove a star—its marker for exceptional books—from a young-adult title and revising the accompanying review. At first, it praised “ American Heart ,” by Laura Moriarty. The novel, to be published this winter, is about a fifteen-year-old white girl from Missouri who supports Muslim-detainment camps until she meets a Muslim woman whom she helps escape to Canada. (The novel is said to echo “Huckleberry Finn.”) Kirkus took down the review, and its editor-in-chief, Claiborne Smith, responded to public concern that “American Heart” was a “white savior” narrative: a story about a person of color who relies on the compassion of a white protagonist for rescue.

The book’s female Muslim reviewer, he wrote , was “well-versed in the dangers of white savior narratives.” Even so, he seemed to override her first assessment. In interviews with Kat Rosenfield , of Vulture, and with NPR , Smith acknowledged that Kirkus removed the star after noticing the book’s white point of view. A new, charier review of “American Heart,” meanwhile, replaced the original, noting that the white heroine’s “ignorance is an effective worldbuilding device, but it is problematic that Sadaf”—the Muslim woman—“is seen only through the white protagonist’s filter.”

Kirkus says that the reviewer merely updated her assessment in a way that was “listening” to public complaint. Yet the controversy rattles on, especially because the emendation touches on a broader change, from late 2015, in how the magazine writes about children’s and young-adult fiction. Reviews now explicitly note major characters’ skin colors. Reviewers of books for young readers are given special training to help “identify problematic tropes and representations,” and the reviews themselves are assigned to what Kirkus calls “own voices” reviewers—that is, writers who share an affinity of “lived experience” with characters in the book.

To understand why Kirkus’s decision to revise its review of “American Heart” is insidious, it is helpful to look first at what the magazine has done right. There is nothing unacceptable about removing a book’s star, for the same reason that there is nothing unacceptable about adding one: editors who bestow a distinction of their own invention are entirely entitled to take it away. There is also nothing wrong with trying to balance point-of-view biases in writing and reviewing. In fact, there is a lot to like. The Kirkus editor responsible for instituting these policies, Vicky Smith, has written about her rationale, which appears sane and well-considered.

“Over and over, I’ve heard from parents, librarians, teachers, and kids themselves that it would be wonderful to read books about black kids, or Indian kids, or Native American kids who are just being kids instead of being oppressed in some way,” Smith explained . If you start noting ethnicity to make those books recognizable, she pointed out, you really ought to report whiteness, too. Smith conceded that all of this gratuitous description can read strangely, and anyone who makes a survey of Kirkus’s young-adult reviews will agree. “The torment that has followed the young white woman since freshman year disappears,” one review reads. Another : “Lyra, Gemma, and Pete are white, Caelum has dark skin, and a number of important minor characters are described as having dark, black, or brown skin.” O.K., well, thanks. Still, the laborious specificity seems a fair price for a chance to nudge American fiction toward a state that better reflects American society. Some awkwardness and growing pains are inevitable in a moment of change.

That is not what’s going on with the “American Heart” review. Circumstances conducive to contemporary enlightenment were in place from the start: an observant Muslim woman, presumably given Kirkus’s sensitivity training, was assigned a review about a book featuring a female Muslim character; the protagonists’ races and relationships were adequately described. The reviewer published her assessment. Then, moved to reconsider either by her editorial superiors or by public response (or both), she allowed Kirkus to publish an update to her judgment.

In doing so, Kirkus , one of the country’s most prolific book reviews, has somehow managed to misapprehend both the nature of reviewing and the nature of books. As I’ve written in this magazine , criticism exists in different flavors, but its defining feature is an individualism of response. That response can be wise or unwise, popular or unpopular. A reviewer can squander authority by seeming too often at odds with good judgment. But, without critical autonomy, the enterprise falls apart. The only reason to hire a critic, instead of giving a megaphone to the crowd, is that creative work—books most of all—isn’t processed as a collective. People make sense of art as individuals, and their experiences of the work differ individually, too. A reviewer speaks for somebody , even if he or she doesn’t speak for you.

To assume otherwise risks the worst kind of generalization. I went to high school in San Francisco at the height of the multiculturalism movement. My freshman curriculum did not include “The Catcher in the Rye,” “The Great Gatsby,” or “Moby-Dick.” We read, instead, “Their Eyes Were Watching God” and “Bless Me, Ultima,” and other books showing the range of American fiction. I’m glad. (One can read “The Grapes of Wrath” anytime.) I remember finding Hurston’s novel brilliant and Anaya’s novel boring. I did not conclude, from these feelings, that African-American literature was interesting and Chicano literature was not. Why would I? The joy of books is the joy of people: they’re individuals, with a balance of virtues and flaws. We are free to find—and learn our way into—the ones that we enjoy the most, wherever they come from.

That specificity of response is what Vicky Smith seems to encourage by opening the full canon of new work to new readers. It’s also, though, the diversity that Kirkus has smothered by issuing a “correction”—the editor’s word—on the political emphasis of a published response. Although it’s easy these days to forget, a politics is a practice of problem-solving, case by case, not a unilateral set of color-coded rules. If certain inputs guarantee certain outputs, what’s in play isn’t politics but doctrine. Kirkus , admirably, is trying to be on the progressive side of a moment of transition in our reading. But its recent choices aren’t about progress, or about helping young people find their way through many voices. They’re about reducing books to concepts—and subjecting individuals who read them to the judgments of a crowd.

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By Inkoo Kang

How Important are Kirkus Reviews?

Author: Natalie Harris-Spencer Updated: January 31, 2023

Kirkus Reviews is a publisher that has become synonymous with the gold standard of book review. But, in spite of its name, it doesn’t just do book reviews! It is actually a literary magazine headquartered in New York City that has been going since 1933, publishing not only book reviews , but also interviews, articles, and author, reader, and industry perspectives. Why is it so revered? Well, it is a big player. Massive. In fact, it is the global industry leader of book reviews. A glowing Kirkus book review can do wonders for your book – if you are graced with a good one, which, as I’ll explain, can be hard to come by.

Why are Kirkus reviews so popular?

They are popular because they are in high demand, prestigious, and rare. While notoriously unbiased, Kirkus reviews can also be notoriously harsh, so earning a positive review can be quite the feat for any author. If you get a really negative review (which I would expect that you would disagree with, otherwise you would never have submitted for review in the first place), you do have the option to hide it so that your author reputation isn’t publicly tarnished. In short, authors are desperate to have Kirkus review their books in a positive light, and with good reason. A glowing Kirkus review means that you’ve “made it” in the book review world.

What’s the catch?

I bet the question you’re screaming at me is: “Why on Earth would I put my book up for such forensic examination, dissection, and potential ridicule?” This is where things get even more spicy: good reviews aren’t traditionally earned. If you are a self-published or hybrid-published author, you have to pay for the privilege. Yes, you read that correctly. Not only are Kirkus Indie Reviews prestigious, they are pricey. For a substantial fee, a professional reviewer will read your book and respond with a short, notoriously “impartial” review.

And now, for the tough to stomach bit: it costs $425 for a review in 7-9 weeks, or $575 for an expedited turnaround of 4-6 weeks. For that, you get a review of between 250 and 300 words, without any guarantee it will be positive. To put that in context, 250 to 300 words is nothing. It’s a paragraph. An email, at most. A dent in your work in progress . When it comes to bang for your buck, it’s not exactly what you’d call cheap, especially for struggling writers who may not have got the largest – or any – advance.

However, if you are traditionally published by a Big Five or similar, and your book is being financed by your publisher, your publisher will send galleys of your book to Kirkus , and your book will be reviewed without a fee.

How is the review structured?

Kirkus reviews tend to be pretty heavy on the plot, and light on the analysis. Typically, the reviews start with a logline, followed by a paragraph of plot description (this happens, then this, then this), concluding in a one- or two-line verdict that summarizes the reviewer’s key takeaways from the book. This plot-heavy copy is not so much of a review, as a synopsis. And here’s the galling bit: reviews do not always fill up the 300 words; sometimes, they can be much shorter. Like, a sentence or two. For $425! Value for money if you’re paying for it yourself? Perhaps not. But when you consider the fact that they are invariably written to be quoted, offering bites that can be extracted for book jackets – “A jolt for thriller junkies”, “Stunning”, “Unputdownable”, “A tour de force” and so on – perhaps word count doesn’t matter so much. Perhaps that single line, or word, can propel your book into the stratosphere. Suddenly, it doesn’t seem all that expensive after all.

What is a starred review?

Kirkus stars are like diamonds: extremely rare. A starred review is the top of the top, a prestigious, Holy Grail that highlights books of “exceptional merit”. A starred review represents outstanding writing. Books that gain a starred review are automatically eligible for the annual $50,000 Kirkus Prize . If you are lucky enough to be awarded with a starred review, it’s time to pop open the champagne: you’ve made it.

What’s the benefit of Kirkus reviews?

Kirkus is a credible, industry-renowned resource among authors , publishers, the media, libraries, booksellers, and readers. It is a trusted measure around the world. Its scale is huge, with over a million page views of its website every month, and a steady churn of titles reviewed by its army of reviewers, with a staggering 10,000 or more titles reviewed every year. Once your review is published on their website, it will also be considered for publication in the magazine Kirkus Reviews, and in the Kirkus newsletter, which goes out to thousands of readers. It affords you recognition from a household name. And, crucially, the quotable bit of it can serve as a book blurb – in particular if you are struggling to find big name authors to blurb your book . Kirkus can be that big name for you. It is undeniably a neat marketing tool, and can be used to promote your book on your author website , social media, on Amazon , Barnes & Noble , via a press release, splashed all over your book cover… the list goes on and on.

What does a Kirkus review not do?

Sell your book. While it can absolutely help with your promotion efforts, you still have to actively market it. And in no way does Kirkus promise to do anything active for you. Once it is up on their website, it’s up! You can’t just expect people to find your (hopefully positive) book review on the Kirkus website; you have to actively drive people to your page.

It also does not guarantee you a positive review. While the feeling of receiving praise is unbeatable, you could spend all that money only to be met with unusable criticism, which, by its nature, is subjective.

In short, a Kirkus Review is not a magic bullet for success. Yes, it’s very nice. Yes, it can act as a neat marketing tool. But it won’t make your book a better book, nor will it (necessarily) shift units, not will it increase your readership. Only you can control that. Kirkus reviews are important, but you, the author, are the most important player. If you don’t get a positive one? Meh. It’s not the end of the world. There are still plenty of things within your control that can guarantee that your book will be a success, not least: writing a brilliant book .

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1 thought on “how important are kirkus reviews”.

Even a NYTBR review is no guarantee that a book will sell, though you can carry the blurb with you from book to book to book. I had a friend whose partner got a terrific review in the NYTBR and it sold so poorly it was quickly pulped.

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Market Realist

Have a Love for Books? Here are 10 Platforms That Pay Readers for Reviews and Narration

Posted: December 7, 2023 | Last updated: December 7, 2023

Have a love for books? What if you get paid for reading?

Getting paid just for reading sounds more like fantasy fiction right out of a book lover's imagination. But it turns out that some platforms are willing to pay you to share your thoughts on the kind of literature that you love to explore across genres. Since thousands of new books are released daily, some websites pay people to read, review, and even record books, offering opportunities to earn up to $300 per hour. Keep reading to find out more!

Upwork is an online freelancer marketplace that offers book reviewing opportunities alongside other writing gigs. Getting started only requires people to create a freelancer account, showcase their skills and experience, and upload a portfolio. They then need to browse available jobs, submit proposals for the ones they fancy, and if a client likes the pitch, they send a contract. Upwork not only pays for book reviews but can also help people bag other freelancing jobs.

2. Kirkus Review

Kirkus Review, a platform for book reviews, gives experienced reviewers the chance to assess English and Spanish titles through their Kirkus Indie program. If you wish to apply, be prepared to submit a resume and samples of your work. This platform isn't for beginners. Impressive writing samples and a remarkable publication history can improve your chances.

3. Booklist

Affiliated with the American Library Association, Booklist pays $15 for each review that enables schools and public libraries to select books. They prefer concise "haiku-style" reviews between 150 to 175 words. Each review should include a plot synopsis, suggest the book's target audience, and recommend similar titles. Currently, Booklist isn't accepting applications on their website. However, you can keep an eye out for future opportunities and contribute to this literary community.

4. BookBrowse

If you're passionate about reading and reviewing books, BookBrowse allows users to get started once they express literary preferences, share insights, and provide a brief bio. Reviewers typically handle one book per month, exploring adult fiction, non-fiction, and young adult titles. Moreover, writing and sharing book reviews can help you build an online presence, especially if you post your reviews on platforms like a blog, Goodreads, or social media.

If you love audiobooks and have a captivating voice, you can earn money on ACX, which connects professional narrators with authors in need of a voice for their books. You can earn through an hourly rate or a 50% share of book royalties, and once you've recorded 25 audiobooks, you can apply to become an Audible Approved Producer. Besides that, the Bounty Referral Program lets you earn by referring Audible users to your recordings. To start, visit the ACX website, create a profile, and upload voice samples by reading a snippet from an author's manuscript.

6. Findaway Voices

Another platform that pays people for recording audiobooks is Findaway Voices, where you will receive a custom URL for easy discoverability after creating a narrator profile. Upload samples of your work, along with an audio intro, bio, cover image, and avatar. Similar to ACX, Findaway Voices provides a comprehensive guide and tools to support your success as a narrator.

7. The US Review of Books

For aspiring authors looking for ways to sharpen their writing skills, becoming a reviewer for The US Review of Books is a suitable path. They publish monthly book reviews in their newsletter, helping authors promote their latest works. The site accepts reviews between 250 and 300 words, including plot synopsis and audience insights. They encourage objective writing without first-person language, allowing reviewers to compare books, share opinions, or discuss the author's background. You can apply by sending your resume, samples, and references, and if accepted, you'll have two to three weeks to submit your reviews based on the titles assigned to you.

8. Reedsy Discovery

At Reedsy Discovery, you won't find a fixed payment for your book reviews, but readers can show appreciation by tipping $1 to $5. While it might not make you rich, it's an excellent platform to refine your reviewing skills, especially if you aim for larger sites like Kirkus Reviews. Applying is simple, you just need to provide your email address and name, along with reading habits, preferred genres, and a brief bio. Including links to your best reviews, whether in written or video form, can increase your chances of making more money.

Voices opens the door for voiceover enthusiasts to turn their passion into a rewarding experience With over 5,000 monthly job postings, this marketplace connects artists with projects. Once the project is completed, the payment is deposited into PayPal accounts. Specifically for audiobook projects, one can earn between $250 and $375 per task. Opting for a Premium membership can increase the chances of landing high-paying jobs, making Voices an ideal platform for aspiring voiceover artists to monetize their skills.

10. Online Book Club

Online Book Club offers a unique opportunity for book enthusiasts to earn between $5 and $60 per review. You get to choose titles from a provided list, receive the books for free, and pen down your thoughts. While the first review may not be paid in cash, subsequent reviews can fetch you a decent income. What's great is that you don't need to submit an application or have prior review samples, making it an ideal platform for beginners.

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Kirkus Review – Work at Home as a Book Reviewer

Today, we are talking about becoming a work at home book reviewer for Kirkus.

If you're not familiar with them, Kirkus is a well known magazine focused on book reviews. Originally established in 1933 and headquartered in New York City, Kirkus will review any book, for a price.

A good review from Kirkus can be extremely helpful for new writers seeking exposure. You will often see Kirkus reviews on the backs of book covers right next to comments from other big-name publications like the New York Times, but it's a whole lot easier for new writers to get a review from Kirkus.

In the new era of indie publishing, due to increased demand, Kirkus has greatly expanded their review team by employing a large number of home-based freelancers.

Based on what I've learned in my research, working as a Kirkus reviewer doesn't look like a gig that could earn you a full time living , but the work doesn't seem to be all that difficult either. Under the right circumstances, this might serve as a solid, low-stress source of extra money for certain freelance writers.

Working as a Book Reviewer For Kirkus

Kirkus reviewers have a two-week deadline to finish reading each book, and deliver their written opinion. You'll be assigned books based on your tastes and reading habits.

The reviews need to be well written, and you'll have to justify your conclusions in a concise way, but it shouldn't take very long to write one. The length they're looking for is in the 350 word range, which is no problem at all for the average freelancer.

Most likely, you'll be putting in well under an hour of actual writing work, but then again, it might take quite a bit of time to finish reading each book.

Kirkus Pay Rate

Kirkus charges over $400 to review a book. A very small portion of that sum (around $50, based on rumors I dug up) is given to the reviewer, while Kirkus keeps the rest.

Whether or not this is sufficient will depend on how you view the job.

On the one hand, the reviews are quite short, and you're getting the opportunity to read books for free. There's a good chance you'll end up liking many of these titles quite a lot, in which case the reading itself probably won't seem like work.

On the other hand, you might spend well over 10 hours reading the longer books. If you're not enjoying the story, that's a lot of your time going towards something you find unpleasant, and $50 (assuming the rumors are true) is not a particularly generous amount.

If you're not sure Kirkus is for you, there are some other reputable book review services regularly in need of freelancers.

Requirements To Apply

Kirkus isn't really explicit about what credentials they're looking for. They want “experienced” reviewers, but they don't specify whether that experience has to be professional or not. Which is a significant distinction, particularly with this type of job.

Depending on how you interpret their guidelines, it's possible someone with a casual book review blog, or a person who's done hundreds of reviews on Goodreads might be able to meet their requirements. Then again, maybe they're only interested in people with a professional reviewing background.

Because their hiring information doesn't make it clear one way or the other, I would assume they want to avoid excluding people with more casual review experience. If their actual policy is more restrictive, the worst thing that can happen is you won't get hired, so it shouldn't hurt to give it a try.

Application Process

When you submit your application, you'll have to send in a resume, writing samples, and your reviewing specialties. There aren't any details available on what happens after that. Presumably they'll contact you by email if they're interested, and you'll proceed from there.

I used Glassdoor to find opinions from current and former Kirkus freelancers.

There were only four reviews listed. Two loved the job, two hated it.

The positive reviewers both enjoyed the opportunity to read books for free, and were happy with the pay, even though it was quite low for the amount of time spent. The negative reviewers both complained that Kirkus editors had forced them to change the content of their reviews without good cause.

Since there are only four opinions available, it's impossible to draw any definitive conclusions. There might be dozens of people out there who loved the job, but didn't feel inclined to post a comment on Glassdoor, or it might be the other way around.

How To Get Started

If you're an avid reader with some degree of review experience and want to give this job a try, go here to read more about the opportunity and submit your application.

Good luck if you apply!

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• Your Quick Guide to Legit Work From Home Jobs
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• Your Quick Guide to Working at Home as a Virtual Assistant
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Anna Thurman is a work at home blogger and mom of two. She has been researching and reviewing remote jobs for over 13 years. Her findings are published weekly here at Real Ways to Earn.

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Blog – Posted on Friday, Mar 29

17 book review examples to help you write the perfect review.

It’s an exciting time to be a book reviewer. Once confined to print newspapers and journals, reviews now dot many corridors of the Internet — forever helping others discover their next great read. That said, every book reviewer will face a familiar panic: how can you do justice to a great book in just a thousand words?

As you know, the best way to learn how to do something is by immersing yourself in it. Luckily, the Internet (i.e. Goodreads and other review sites , in particular) has made book reviews more accessible than ever — which means that there are a lot of book reviews examples out there for you to view!

In this post, we compiled 17 prototypical book review examples in multiple genres to help you figure out how to write the perfect review . If you want to jump straight to the examples, you can skip the next section. Otherwise, let’s first check out what makes up a good review.

Are you interested in becoming a book reviewer? We recommend you check out Reedsy Discovery , where you can earn money for writing reviews — and are guaranteed people will read your reviews! To register as a book reviewer, sign up here.

Pro-tip : But wait! How are you sure if you should become a book reviewer in the first place? If you're on the fence, or curious about your match with a book reviewing career, take our quick quiz:

Should you become a book reviewer?

Find out the answer. Takes 30 seconds!

What must a book review contain?

Like all works of art, no two book reviews will be identical. But fear not: there are a few guidelines for any aspiring book reviewer to follow. Most book reviews, for instance, are less than 1,500 words long, with the sweet spot hitting somewhere around the 1,000-word mark. (However, this may vary depending on the platform on which you’re writing, as we’ll see later.)

In addition, all reviews share some universal elements, as shown in our book review templates . These include:

• A review will offer a concise plot summary of the book. 
• A book review will offer an evaluation of the work. 
• A book review will offer a recommendation for the audience. 

If these are the basic ingredients that make up a book review, it’s the tone and style with which the book reviewer writes that brings the extra panache. This will differ from platform to platform, of course. A book review on Goodreads, for instance, will be much more informal and personal than a book review on Kirkus Reviews, as it is catering to a different audience. However, at the end of the day, the goal of all book reviews is to give the audience the tools to determine whether or not they’d like to read the book themselves.

Keeping that in mind, let’s proceed to some book review examples to put all of this in action.

How much of a book nerd are you, really?

Find out here, once and for all. Takes 30 seconds!

Book review examples for fiction books

Since story is king in the world of fiction, it probably won’t come as any surprise to learn that a book review for a novel will concentrate on how well the story was told .

That said, book reviews in all genres follow the same basic formula that we discussed earlier. In these examples, you’ll be able to see how book reviewers on different platforms expertly intertwine the plot summary and their personal opinions of the book to produce a clear, informative, and concise review.

Note: Some of the book review examples run very long. If a book review is truncated in this post, we’ve indicated by including a […] at the end, but you can always read the entire review if you click on the link provided.

Examples of literary fiction book reviews

Kirkus Reviews reviews Ralph Ellison’s The Invisible Man :

An extremely powerful story of a young Southern Negro, from his late high school days through three years of college to his life in Harlem.

His early training prepared him for a life of humility before white men, but through injustices- large and small, he came to realize that he was an "invisible man". People saw in him only a reflection of their preconceived ideas of what he was, denied his individuality, and ultimately did not see him at all. This theme, which has implications far beyond the obvious racial parallel, is skillfully handled. The incidents of the story are wholly absorbing. The boy's dismissal from college because of an innocent mistake, his shocked reaction to the anonymity of the North and to Harlem, his nightmare experiences on a one-day job in a paint factory and in the hospital, his lightning success as the Harlem leader of a communistic organization known as the Brotherhood, his involvement in black versus white and black versus black clashes and his disillusion and understanding of his invisibility- all climax naturally in scenes of violence and riot, followed by a retreat which is both literal and figurative. Parts of this experience may have been told before, but never with such freshness, intensity and power.

This is Ellison's first novel, but he has complete control of his story and his style. Watch it.

Lyndsey reviews George Orwell’s 1984 on Goodreads:

YOU. ARE. THE. DEAD. Oh my God. I got the chills so many times toward the end of this book. It completely blew my mind. It managed to surpass my high expectations AND be nothing at all like I expected. Or in Newspeak "Double Plus Good." Let me preface this with an apology. If I sound stunningly inarticulate at times in this review, I can't help it. My mind is completely fried.

This book is like the dystopian Lord of the Rings, with its richly developed culture and economics, not to mention a fully developed language called Newspeak, or rather more of the anti-language, whose purpose is to limit speech and understanding instead of to enhance and expand it. The world-building is so fully fleshed out and spine-tinglingly terrifying that it's almost as if George travelled to such a place, escaped from it, and then just wrote it all down.

I read Fahrenheit 451 over ten years ago in my early teens. At the time, I remember really wanting to read 1984, although I never managed to get my hands on it. I'm almost glad I didn't. Though I would not have admitted it at the time, it would have gone over my head. Or at the very least, I wouldn't have been able to appreciate it fully. […]

The New York Times reviews Lisa Halliday’s Asymmetry :

Three-quarters of the way through Lisa Halliday’s debut novel, “Asymmetry,” a British foreign correspondent named Alistair is spending Christmas on a compound outside of Baghdad. His fellow revelers include cameramen, defense contractors, United Nations employees and aid workers. Someone’s mother has FedExed a HoneyBaked ham from Maine; people are smoking by the swimming pool. It is 2003, just days after Saddam Hussein’s capture, and though the mood is optimistic, Alistair is worrying aloud about the ethics of his chosen profession, wondering if reporting on violence doesn’t indirectly abet violence and questioning why he’d rather be in a combat zone than reading a picture book to his son. But every time he returns to London, he begins to “spin out.” He can’t go home. “You observe what people do with their freedom — what they don’t do — and it’s impossible not to judge them for it,” he says.

The line, embedded unceremoniously in the middle of a page-long paragraph, doubles, like so many others in “Asymmetry,” as literary criticism. Halliday’s novel is so strange and startlingly smart that its mere existence seems like commentary on the state of fiction. One finishes “Asymmetry” for the first or second (or like this reader, third) time and is left wondering what other writers are not doing with their freedom — and, like Alistair, judging them for it.

Despite its title, “Asymmetry” comprises two seemingly unrelated sections of equal length, appended by a slim and quietly shocking coda. Halliday’s prose is clean and lean, almost reportorial in the style of W. G. Sebald, and like the murmurings of a shy person at a cocktail party, often comic only in single clauses. It’s a first novel that reads like the work of an author who has published many books over many years. […]

Emily W. Thompson reviews Michael Doane's The Crossing on Reedsy Discovery :

In Doane’s debut novel, a young man embarks on a journey of self-discovery with surprising results.

An unnamed protagonist (The Narrator) is dealing with heartbreak. His love, determined to see the world, sets out for Portland, Oregon. But he’s a small-town boy who hasn’t traveled much. So, the Narrator mourns her loss and hides from life, throwing himself into rehabbing an old motorcycle. Until one day, he takes a leap; he packs his bike and a few belongings and heads out to find the Girl.

Following in the footsteps of Jack Kerouac and William Least Heat-Moon, Doane offers a coming of age story about a man finding himself on the backroads of America. Doane’s a gifted writer with fluid prose and insightful observations, using The Narrator’s personal interactions to illuminate the diversity of the United States.

The Narrator initially sticks to the highways, trying to make it to the West Coast as quickly as possible. But a hitchhiker named Duke convinces him to get off the beaten path and enjoy the ride. “There’s not a place that’s like any other,” [39] Dukes contends, and The Narrator realizes he’s right. Suddenly, the trip is about the journey, not just the destination. The Narrator ditches his truck and traverses the deserts and mountains on his bike. He destroys his phone, cutting off ties with his past and living only in the moment.

As he crosses the country, The Narrator connects with several unique personalities whose experiences and views deeply impact his own. Duke, the complicated cowboy and drifter, who opens The Narrator’s eyes to a larger world. Zooey, the waitress in Colorado who opens his heart and reminds him that love can be found in this big world. And Rosie, The Narrator’s sweet landlady in Portland, who helps piece him back together both physically and emotionally.

This supporting cast of characters is excellent. Duke, in particular, is wonderfully nuanced and complicated. He’s a throwback to another time, a man without a cell phone who reads Sartre and sleeps under the stars. Yet he’s also a grifter with a “love ‘em and leave ‘em” attitude that harms those around him. It’s fascinating to watch The Narrator wrestle with Duke’s behavior, trying to determine which to model and which to discard.

Doane creates a relatable protagonist in The Narrator, whose personal growth doesn’t erase his faults. His willingness to hit the road with few resources is admirable, and he’s prescient enough to recognize the jealousy of those who cannot or will not take the leap. His encounters with new foods, places, and people broaden his horizons. Yet his immaturity and selfishness persist. He tells Rosie she’s been a good mother to him but chooses to ignore the continuing concern from his own parents as he effectively disappears from his old life.

Despite his flaws, it’s a pleasure to accompany The Narrator on his physical and emotional journey. The unexpected ending is a fitting denouement to an epic and memorable road trip.

The Book Smugglers review Anissa Gray’s The Care and Feeding of Ravenously Hungry Girls :

I am still dipping my toes into the literally fiction pool, finding what works for me and what doesn’t. Books like The Care and Feeding of Ravenously Hungry Girls by Anissa Gray are definitely my cup of tea.

Althea and Proctor Cochran had been pillars of their economically disadvantaged community for years – with their local restaurant/small market and their charity drives. Until they are found guilty of fraud for stealing and keeping most of the money they raised and sent to jail. Now disgraced, their entire family is suffering the consequences, specially their twin teenage daughters Baby Vi and Kim.  To complicate matters even more: Kim was actually the one to call the police on her parents after yet another fight with her mother. […]

Examples of children’s and YA fiction book reviews

The Book Hookup reviews Angie Thomas’ The Hate U Give :

♥ Quick Thoughts and Rating: 5 stars! I can’t imagine how challenging it would be to tackle the voice of a movement like Black Lives Matter, but I do know that Thomas did it with a finesse only a talented author like herself possibly could. With an unapologetically realistic delivery packed with emotion, The Hate U Give is a crucially important portrayal of the difficulties minorities face in our country every single day. I have no doubt that this book will be met with resistance by some (possibly many) and slapped with a “controversial” label, but if you’ve ever wondered what it was like to walk in a POC’s shoes, then I feel like this is an unflinchingly honest place to start.

In Angie Thomas’s debut novel, Starr Carter bursts on to the YA scene with both heart-wrecking and heartwarming sincerity. This author is definitely one to watch.

♥ Review: The hype around this book has been unquestionable and, admittedly, that made me both eager to get my hands on it and terrified to read it. I mean, what if I was to be the one person that didn’t love it as much as others? (That seems silly now because of how truly mesmerizing THUG was in the most heartbreakingly realistic way.) However, with the relevancy of its summary in regards to the unjust predicaments POC currently face in the US, I knew this one was a must-read, so I was ready to set my fears aside and dive in. That said, I had an altogether more personal, ulterior motive for wanting to read this book. […]

The New York Times reviews Melissa Albert’s The Hazel Wood :

Alice Crewe (a last name she’s chosen for herself) is a fairy tale legacy: the granddaughter of Althea Proserpine, author of a collection of dark-as-night fairy tales called “Tales From the Hinterland.” The book has a cult following, and though Alice has never met her grandmother, she’s learned a little about her through internet research. She hasn’t read the stories, because her mother, Ella Proserpine, forbids it.

Alice and Ella have moved from place to place in an attempt to avoid the “bad luck” that seems to follow them. Weird things have happened. As a child, Alice was kidnapped by a man who took her on a road trip to find her grandmother; he was stopped by the police before they did so. When at 17 she sees that man again, unchanged despite the years, Alice panics. Then Ella goes missing, and Alice turns to Ellery Finch, a schoolmate who’s an Althea Proserpine superfan, for help in tracking down her mother. Not only has Finch read every fairy tale in the collection, but handily, he remembers them, sharing them with Alice as they journey to the mysterious Hazel Wood, the estate of her now-dead grandmother, where they hope to find Ella.

“The Hazel Wood” starts out strange and gets stranger, in the best way possible. (The fairy stories Finch relays, which Albert includes as their own chapters, are as creepy and evocative as you’d hope.) Albert seamlessly combines contemporary realism with fantasy, blurring the edges in a way that highlights that place where stories and real life convene, where magic contains truth and the world as it appears is false, where just about anything can happen, particularly in the pages of a very good book. It’s a captivating debut. […]

James reviews Margaret Wise Brown’s Goodnight, Moon on Goodreads:

Goodnight Moon by Margaret Wise Brown is one of the books that followers of my blog voted as a must-read for our Children's Book August 2018 Readathon. Come check it out and join the next few weeks!

This picture book was such a delight. I hadn't remembered reading it when I was a child, but it might have been read to me... either way, it was like a whole new experience! It's always so difficult to convince a child to fall asleep at night. I don't have kids, but I do have a 5-month-old puppy who whines for 5 minutes every night when he goes in his cage/crate (hopefully he'll be fully housebroken soon so he can roam around when he wants). I can only imagine! I babysat a lot as a teenager and I have tons of younger cousins, nieces, and nephews, so I've been through it before, too. This was a believable experience, and it really helps show kids how to relax and just let go when it's time to sleep.

The bunny's are adorable. The rhymes are exquisite. I found it pretty fun, but possibly a little dated given many of those things aren't normal routines anymore. But the lessons to take from it are still powerful. Loved it! I want to sample some more books by this fine author and her illustrators.

Publishers Weekly reviews Elizabeth Lilly’s Geraldine :

This funny, thoroughly accomplished debut opens with two words: “I’m moving.” They’re spoken by the title character while she swoons across her family’s ottoman, and because Geraldine is a giraffe, her full-on melancholy mode is quite a spectacle. But while Geraldine may be a drama queen (even her mother says so), it won’t take readers long to warm up to her. The move takes Geraldine from Giraffe City, where everyone is like her, to a new school, where everyone else is human. Suddenly, the former extrovert becomes “That Giraffe Girl,” and all she wants to do is hide, which is pretty much impossible. “Even my voice tries to hide,” she says, in the book’s most poignant moment. “It’s gotten quiet and whispery.” Then she meets Cassie, who, though human, is also an outlier (“I’m that girl who wears glasses and likes MATH and always organizes her food”), and things begin to look up.

Lilly’s watercolor-and-ink drawings are as vividly comic and emotionally astute as her writing; just when readers think there are no more ways for Geraldine to contort her long neck, this highly promising talent comes up with something new.

Examples of genre fiction book reviews

Karlyn P reviews Nora Roberts’ Dark Witch , a paranormal romance novel , on Goodreads:

4 stars. Great world-building, weak romance, but still worth the read.

I hesitate to describe this book as a 'romance' novel simply because the book spent little time actually exploring the romance between Iona and Boyle. Sure, there IS a romance in this novel. Sprinkled throughout the book are a few scenes where Iona and Boyle meet, chat, wink at each, flirt some more, sleep together, have a misunderstanding, make up, and then profess their undying love. Very formulaic stuff, and all woven around the more important parts of this book.

The meat of this book is far more focused on the story of the Dark witch and her magically-gifted descendants living in Ireland. Despite being weak on the romance, I really enjoyed it. I think the book is probably better for it, because the romance itself was pretty lackluster stuff.

I absolutely plan to stick with this series as I enjoyed the world building, loved the Ireland setting, and was intrigued by all of the secondary characters. However, If you read Nora Roberts strictly for the romance scenes, this one might disappoint. But if you enjoy a solid background story with some dark magic and prophesies, you might enjoy it as much as I did.

I listened to this one on audio, and felt the narration was excellent.

Emily May reviews R.F. Kuang’s The Poppy Wars , an epic fantasy novel , on Goodreads:

“But I warn you, little warrior. The price of power is pain.”

Holy hell, what did I just read??

➽ A fantasy military school

➽ A rich world based on modern Chinese history

➽ Shamans and gods

➽ Detailed characterization leading to unforgettable characters

➽ Adorable, opium-smoking mentors

That's a basic list, but this book is all of that and SO MUCH MORE. I know 100% that The Poppy War will be one of my best reads of 2018.

Isn't it just so great when you find one of those books that completely drags you in, makes you fall in love with the characters, and demands that you sit on the edge of your seat for every horrific, nail-biting moment of it? This is one of those books for me. And I must issue a serious content warning: this book explores some very dark themes. Proceed with caution (or not at all) if you are particularly sensitive to scenes of war, drug use and addiction, genocide, racism, sexism, ableism, self-harm, torture, and rape (off-page but extremely horrific).

Because, despite the fairly innocuous first 200 pages, the title speaks the truth: this is a book about war. All of its horrors and atrocities. It is not sugar-coated, and it is often graphic. The "poppy" aspect refers to opium, which is a big part of this book. It is a fantasy, but the book draws inspiration from the Second Sino-Japanese War and the Rape of Nanking.

Crime Fiction Lover reviews Jessica Barry’s Freefall , a crime novel:

In some crime novels, the wrongdoing hits you between the eyes from page one. With others it’s a more subtle process, and that’s OK too. So where does Freefall fit into the sliding scale?

In truth, it’s not clear. This is a novel with a thrilling concept at its core. A woman survives plane crash, then runs for her life. However, it is the subtleties at play that will draw you in like a spider beckoning to an unwitting fly.

Like the heroine in Sharon Bolton’s Dead Woman Walking, Allison is lucky to be alive. She was the only passenger in a private plane, belonging to her fiancé, Ben, who was piloting the expensive aircraft, when it came down in woodlands in the Colorado Rockies. Ally is also the only survivor, but rather than sitting back and waiting for rescue, she is soon pulling together items that may help her survive a little longer – first aid kit, energy bars, warm clothes, trainers – before fleeing the scene. If you’re hearing the faint sound of alarm bells ringing, get used to it. There’s much, much more to learn about Ally before this tale is over.

Kirkus Reviews reviews Ernest Cline’s Ready Player One , a science-fiction novel :

Video-game players embrace the quest of a lifetime in a virtual world; screenwriter Cline’s first novel is old wine in new bottles.

The real world, in 2045, is the usual dystopian horror story. So who can blame Wade, our narrator, if he spends most of his time in a virtual world? The 18-year-old, orphaned at 11, has no friends in his vertical trailer park in Oklahoma City, while the OASIS has captivating bells and whistles, and it’s free. Its creator, the legendary billionaire James Halliday, left a curious will. He had devised an elaborate online game, a hunt for a hidden Easter egg. The finder would inherit his estate. Old-fashioned riddles lead to three keys and three gates. Wade, or rather his avatar Parzival, is the first gunter (egg-hunter) to win the Copper Key, first of three.

Halliday was obsessed with the pop culture of the 1980s, primarily the arcade games, so the novel is as much retro as futurist. Parzival’s great strength is that he has absorbed all Halliday’s obsessions; he knows by heart three essential movies, crossing the line from geek to freak. His most formidable competitors are the Sixers, contract gunters working for the evil conglomerate IOI, whose goal is to acquire the OASIS. Cline’s narrative is straightforward but loaded with exposition. It takes a while to reach a scene that crackles with excitement: the meeting between Parzival (now world famous as the lead contender) and Sorrento, the head of IOI. The latter tries to recruit Parzival; when he fails, he issues and executes a death threat. Wade’s trailer is demolished, his relatives killed; luckily Wade was not at home. Too bad this is the dramatic high point. Parzival threads his way between more ’80s games and movies to gain the other keys; it’s clever but not exciting. Even a romance with another avatar and the ultimate “epic throwdown” fail to stir the blood.

Too much puzzle-solving, not enough suspense.

Book review examples for non-fiction books

Nonfiction books are generally written to inform readers about a certain topic. As such, the focus of a nonfiction book review will be on the clarity and effectiveness of this communication . In carrying this out, a book review may analyze the author’s source materials and assess the thesis in order to determine whether or not the book meets expectations.

Again, we’ve included abbreviated versions of long reviews here, so feel free to click on the link to read the entire piece!

The Washington Post reviews David Grann’s Killers of the Flower Moon :

The arc of David Grann’s career reminds one of a software whiz-kid or a latest-thing talk-show host — certainly not an investigative reporter, even if he is one of the best in the business. The newly released movie of his first book, “The Lost City of Z,” is generating all kinds of Oscar talk, and now comes the release of his second book, “Killers of the Flower Moon: The Osage Murders and the Birth of the FBI,” the film rights to which have already been sold for $5 million in what one industry journal called the “biggest and wildest book rights auction in memory.”

Grann deserves the attention. He’s canny about the stories he chases, he’s willing to go anywhere to chase them, and he’s a maestro in his ability to parcel out information at just the right clip: a hint here, a shading of meaning there, a smartly paced buildup of multiple possibilities followed by an inevitable reversal of readerly expectations or, in some cases, by a thrilling and dislocating pull of the entire narrative rug.

All of these strengths are on display in “Killers of the Flower Moon.” Around the turn of the 20th century, oil was discovered underneath Osage lands in the Oklahoma Territory, lands that were soon to become part of the state of Oklahoma. Through foresight and legal maneuvering, the Osage found a way to permanently attach that oil to themselves and shield it from the prying hands of white interlopers; this mechanism was known as “headrights,” which forbade the outright sale of oil rights and granted each full member of the tribe — and, supposedly, no one else — a share in the proceeds from any lease arrangement. For a while, the fail-safes did their job, and the Osage got rich — diamond-ring and chauffeured-car and imported-French-fashion rich — following which quite a large group of white men started to work like devils to separate the Osage from their money. And soon enough, and predictably enough, this work involved murder. Here in Jazz Age America’s most isolated of locales, dozens or even hundreds of Osage in possession of great fortunes — and of the potential for even greater fortunes in the future — were dispatched by poison, by gunshot and by dynamite. […]

Stacked Books reviews Malcolm Gladwell’s Outliers :

I’ve heard a lot of great things about Malcolm Gladwell’s writing. Friends and co-workers tell me that his subjects are interesting and his writing style is easy to follow without talking down to the reader. I wasn’t disappointed with Outliers. In it, Gladwell tackles the subject of success – how people obtain it and what contributes to extraordinary success as opposed to everyday success.

The thesis – that our success depends much more on circumstances out of our control than any effort we put forth – isn’t exactly revolutionary. Most of us know it to be true. However, I don’t think I’m lying when I say that most of us also believe that we if we just try that much harder and develop our talent that much further, it will be enough to become wildly successful, despite bad or just mediocre beginnings. Not so, says Gladwell.

Most of the evidence Gladwell gives us is anecdotal, which is my favorite kind to read. I can’t really speak to how scientifically valid it is, but it sure makes for engrossing listening. For example, did you know that successful hockey players are almost all born in January, February, or March? Kids born during these months are older than the others kids when they start playing in the youth leagues, which means they’re already better at the game (because they’re bigger). Thus, they get more play time, which means their skill increases at a faster rate, and it compounds as time goes by. Within a few years, they’re much, much better than the kids born just a few months later in the year. Basically, these kids’ birthdates are a huge factor in their success as adults – and it’s nothing they can do anything about. If anyone could make hockey interesting to a Texan who only grudgingly admits the sport even exists, it’s Gladwell. […]

Quill and Quire reviews Rick Prashaw’s Soar, Adam, Soar :

Ten years ago, I read a book called Almost Perfect. The young-adult novel by Brian Katcher won some awards and was held up as a powerful, nuanced portrayal of a young trans person. But the reality did not live up to the book’s billing. Instead, it turned out to be a one-dimensional and highly fetishized portrait of a trans person’s life, one that was nevertheless repeatedly dubbed “realistic” and “affecting” by non-transgender readers possessing only a vague, mass-market understanding of trans experiences.

In the intervening decade, trans narratives have emerged further into the literary spotlight, but those authored by trans people ourselves – and by trans men in particular – have seemed to fall under the shadow of cisgender sensationalized imaginings. Two current Canadian releases – Soar, Adam, Soar and This One Looks Like a Boy – provide a pointed object lesson into why trans-authored work about transgender experiences remains critical.

To be fair, Soar, Adam, Soar isn’t just a story about a trans man. It’s also a story about epilepsy, the medical establishment, and coming of age as seen through a grieving father’s eyes. Adam, Prashaw’s trans son, died unexpectedly at age 22. Woven through the elder Prashaw’s narrative are excerpts from Adam’s social media posts, giving us glimpses into the young man’s interior life as he traverses his late teens and early 20s. […]

Book Geeks reviews Elizabeth Gilbert’s Eat, Pray, Love :

WRITING STYLE: 3.5/5

SUBJECT: 4/5

CANDIDNESS: 4.5/5

RELEVANCE: 3.5/5

ENTERTAINMENT QUOTIENT: 3.5/5

“Eat Pray Love” is so popular that it is almost impossible to not read it. Having felt ashamed many times on my not having read this book, I quietly ordered the book (before I saw the movie) from amazon.in and sat down to read it. I don’t remember what I expected it to be – maybe more like a chick lit thing but it turned out quite different. The book is a real story and is a short journal from the time when its writer went travelling to three different countries in pursuit of three different things – Italy (Pleasure), India (Spirituality), Bali (Balance) and this is what corresponds to the book’s name – EAT (in Italy), PRAY (in India) and LOVE (in Bali, Indonesia). These are also the three Is – ITALY, INDIA, INDONESIA.

Though she had everything a middle-aged American woman can aspire for – MONEY, CAREER, FRIENDS, HUSBAND; Elizabeth was not happy in her life, she wasn’t happy in her marriage. Having suffered a terrible divorce and terrible breakup soon after, Elizabeth was shattered. She didn’t know where to go and what to do – all she knew was that she wanted to run away. So she set out on a weird adventure – she will go to three countries in a year and see if she can find out what she was looking for in life. This book is about that life changing journey that she takes for one whole year. […]

Emily May reviews Michelle Obama’s Becoming on Goodreads:

Look, I'm not a happy crier. I might cry at songs about leaving and missing someone; I might cry at books where things don't work out; I might cry at movies where someone dies. I've just never really understood why people get all choked up over happy, inspirational things. But Michelle Obama's kindness and empathy changed that. This book had me in tears for all the right reasons.

This is not really a book about politics, though political experiences obviously do come into it. It's a shame that some will dismiss this book because of a difference in political opinion, when it is really about a woman's life. About growing up poor and black on the South Side of Chicago; about getting married and struggling to maintain that marriage; about motherhood; about being thrown into an amazing and terrifying position.

I hate words like "inspirational" because they've become so overdone and cheesy, but I just have to say it-- Michelle Obama is an inspiration. I had the privilege of seeing her speak at The Forum in Inglewood, and she is one of the warmest, funniest, smartest, down-to-earth people I have ever seen in this world.

And yes, I know we present what we want the world to see, but I truly do think it's genuine. I think she is someone who really cares about people - especially kids - and wants to give them better lives and opportunities.

She's obviously intelligent, but she also doesn't gussy up her words. She talks straight, with an openness and honesty rarely seen. She's been one of the most powerful women in the world, she's been a graduate of Princeton and Harvard Law School, she's had her own successful career, and yet she has remained throughout that same girl - Michelle Robinson - from a working class family in Chicago.

I don't think there's anyone who wouldn't benefit from reading this book.

Hopefully, this post has given you a better idea of how to write a book review. You might be wondering how to put all of this knowledge into action now! Many book reviewers start out by setting up a book blog. If you don’t have time to research the intricacies of HTML, check out Reedsy Discovery — where you can read indie books for free and review them without going through the hassle of creating a blog. To register as a book reviewer , go here .

And if you’d like to see even more book review examples, simply go to this directory of book review blogs and click on any one of them to see a wealth of good book reviews. Beyond that, it's up to you to pick up a book and pen — and start reviewing!

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Should you buy a review from Kirkus?

A participant in my October Book Marketing 101 e-course noted that she was going to focus on as many free book promotion tactics as possible so she would have money in her client’s book promotion budget to purchase a review if necessary.

I responded that a purchased review probably wouldn’t be necessary because the nonfiction book  should generate trade magazine reviews. In addition, those industry reviews will carry more clout with the book’s target audience than a purchased review from a generic book review publication or site.

Her thinking reflected a question I’m getting a lot from authors, but the question is usually very specific: “Should I buy a review from Kirkus?”

The answer is, “It depends.”

Oh, the places you’ll go!

Kirkus Reviews is a widely respected source of book reviews. A good review from Kirkus can help launch a book and an author’s career.

Kirkus offers two types of reviews: Kirkus traditional reviews , and Kirkus Indie reviews . The traditional reviews are available for books submitted by publishers that don’t charge authors to produce their books. There is no charge for a Kirkus traditional review, but there’s also no guarantee that a book will be reviewed or that the author will like the review. Any “traditional” review is published whether it’s flattering or not.

Unpublished and self-published authors can purchase a Kirkus Indie review for $425 ( the review is done in seven to nine weeks) or $575 for express service (the review is done in four to six weeks). The fee guarantees an honest review. In addition:

• If you don’t like the review, nobody needs to know about it – Kirkus won’t publish it.
• If you like it and decide to make it public, rather than private, Kirkus publishes it on its website and you can use the review in all of your marketing efforts.
• If you like it and make it public, Kirkus also shares the review with its licensees, including Google, BN.com, Ingram, Baker & Taylor, and others. In addition, Kirkus editors will consider it for publication in Kirkus Reviews magazine.

There are many stories of self-published authors who benefited from a good Kirkus Indie review. Darcie Chan, author of the highly publicized The  Mill River Recluse e-book is one; the Wall Street Journal outlined how her success as a self-published author led to offers from traditional publishers. The Kirkus website quotes Chan as saying, “Kirkus’ review of  The Mill River Recluse  played an important role in encouraging readers to take a chance on a first novel by an unknown author.”

“It can launch a career,” says Karen Schechner, senior indie editor at Kirkus Reviews . “We’ve seen case study after case study of authors who’ve gotten a positive review and then were signed by agents and publishers; sold the foreign rights to their work; or went on to Kindle or, in at least one case, New York Times bestseller-dom.”  

How do you decide?

The risk is fairly minimal – the cost of the review, which, granted, for many, is a lot of money – but the rewards can be substantial. So how do you decide if it’s a good opportunity for you or a waste of money?

1. If the review cost will drain your marketing budget, skip it. 

“A budget of about $500 isn’t really enough to launch a full marketing campaign, but if that’s all the author is able to spend, she might want to use it for something that she doesn’t come with any surprises, e.g., promotional materials or advertising,” Schechnersays.

2. Be honest with yourself about your book’s quality.

Nobody – not Kirkus, not your cube mate, not your mother – will give you a glowing review if it’s a bad book. (Okay, maybe your mother will. Maybe.)

As Schechner puts it, “Getting a great review from Kirkus Reviews or any other publication is the easiest thing to understand and one of the hardest things to do: Write an excellent book. How? Read widely. Take the books you love and reverse engineer them to see how they’re constructed. Write often, listen to feedback, and revise. Hire an editor!”

It really is about quality. That’s why when my self-published Book Marketing 101 student Teresa Villegas asked me what I thought about paying for a Kirkus Indie review, I encouraged her to take the chance. Her children’s book about children conceived with donor help, How We Became a Family , is as good as anything you’ll see coming out of a traditional publisher.

3. Understand that there’s no formula for getting a good review.

One book category or genre isn’t likely to generate favorable reviews more than another.

“The only pattern is that reviewers appreciate books that are well-written and maintain the standards of their genre or artfully break the rules,” Schechner says. “Every genre has a fair chance at a positive review. Our reviewers choose the genres they’re familiar with and enjoy, and Indie editors carefully match books and reviewers.”

Answer these questions

Which brings us back to the title question: Should you buy a Kirkus review?

Answer these questions:

• Can you afford to lose the fee if you don’t like your book’s review and decide not to publish it?
• Is your book professionally edited?
• Does your book look, feel, and read like a traditionally published book?
• Have you had outside validation that it’s a good read?

If you can answer “yes” to these questions, it could be worth the risk. If you answer “no” to most of them, I’d discourage you from spending the money until you can get more “yes” answers.

Have you paid for a book review? Were you satisfied with the outcome?

Like what you’re reading? Get it delivered to your inbox every week by subscribing to the free Build Book Buzz newsletter. You’ll also get my free “Top 5 Free Book Promotion Resources” cheat sheet immediately!

Sandra Beckwith is an author, book marketing coach, freelance writer, and national award-winning former publicist whose Build Book Buzz book marketing blog is ranked 7th among thousands globally and has been honored as a top website for authors and writers seven times.

79 Comments

Good thoughts. I got a Kirkus Review and it helped me land book signings and news coverage. But as Sandra Beckwith says, you should be able to answer yes to all the questions. Still it might not get a glowing review. I know of one instance where the author did not get a great review, but the reviewer offered constructive criticism on how to improve the book, and that may well have been worth the cost.

Regarding the cost, I see it as part of my marketing budget. Necessary evil.

Thanks for such helpful feedback, Larry. You make a good point about the value of that constructive criticism. And, as noted, if you don’t like your Indie review, nobody ever has to see it.

Thanks for taking the time to share your experience.

I have been considering Kirkus Indie Reviews but when I did a search of user reviews of the service there was one complaint that came up over and over. Many people claimed it was clear from the review that the anonymous reviewer only read the fist 25-50 pages of the book. One negative commenter went so far as to show his entire back and forth email exchange, and the documents of how he got a refund from a credit card dispute because he documented that the review clearly did not match what the book was about. I have also read several positive reviews. I am wondering if a reviewer is not enjoying your book, if they stop reading and just write their review. This would seem inappropriate for a $500. charge. Any thoughts and/or other users comments on this?

Larry, that’s fascinating. One of the issues with reviews is that, put simply, a lot of self-published books aren’t well-written. Because of that, a lot of self-published books are going to receive reviews that their authors don’t like, but might deserve. When you read complaints about Kirkus Indie reviews, it’s hard to know what’s legitimate and what isn’t. I think that when a book has several positive reviews from legitimate, objective reviewers (like media outlets) but gets a bad one from a source like the Kirkus Indie program, the author is in a better position to complain.

It will be interesting to see what others have experienced. Thanks for the comment!

Heard the same, Larry.

Read my comment 😀 Nuria

My book The Year Winter Came Late has been self published’ve and I had positive reviews on US Review and Goodreads. I’ve also have had several offers by indie publishers to publish my book. A few tradition publishers like Pegasus, MacMillan, and Harper Collins expressed interest but wanted me have the book professionally edited. I was wondering if a Kirkus Review would reveal editorial flaws in my book and would it be worth the cost of Kirkus Review to up the sale of my book? Also, I was told by someone from Amazon the reason why my book lacks sales is lack of advertising. Would a Kirkus Review help im that regard?

Michael, yes, a good reviewer will identify and call out a book’s flaws. Does this mean that you DIDN’T have it professionally edited before publication?

I hear you Larry. My experience: I called/mailed them to be sure they had full spanish speaking reviewers. Answer was yes. The review: a)confused latin with italian, they corrected it after I phoned them. b) called my book innovative because you could read the 34 stories from begin to end or by character. I am NOT structurally inventive, the one who wrote books this way, was the great Julio Cortazar-Argentina, more than 50 years ago. I also informed them by mail about that. c) They resented the footnotes, which aimed at giving Spanish readers the chance to read/laugh about languages as complicated as Dutch. I should have skipped it. In my view, probably also the attention of the readers 😀 d) My book was reviewed with the canon of ‘realism’. I write as I do, trying to depict the behaviour/language used by the characters. Reviewer possibly had not read other styles which are numerous and keep changing in Latin America. e) I tried to write dialogues as girls/women speak in Lima, it was stamped as ‘banal’ and too many dialogues (?) f) they mentioned my ‘book included music’. Fact is I included 18 songs composed/produced/performed by me with pro musicians from Europe and Latin America. g) my ‘book was presented adventurous by it did not much adventure’. In my trilogy I write about: rape at early age and the consequences in a woman’s adult life; family violence; homosexualism; AIDs; opresion of indigenous people in the amazone region, murder, suicide and academic plagiarism. The 3 characters have rather complicated lives but also a great resilience.

I can only conclude someone read some pages of my book. He/she had not full command of the language. The review came 2 weeks before the announced deadline. Well written: I received 3 literature awards in Latin America. The 1st one when I was 10 years old, a second in Argentina, a 3rd in Chile: the Gabriela Mistral -the one an only Latinamerican woman ever to receive a Nobel-. I took the review with Inca Kola (local drink that defeated Coca Cola in Peru 🙂 published my work with Smashwords and I am building my readers platform. It is their opinions I care and take seriously to continue writing.

it should read “did not match the adventure”

Bravo! I had a similar experience.As I read the review, I felt the reviewer had not read the entire book.One comment was that it was not believable that a tough NYC female cop would know or appreciate antiques. I thought this was prejudicial.Another was the characters fell flat. Everyone that has read my book fell in love with the characters. One other reviewer thought the characters were colorful. Confusing, yes? I should mention my book was professionally edited.

Thanks to you and Larry I will write to them and if need be,review them accordingly.

I’m glad it was helpful, Isabel.

Isabel, one year has passed. In 2014 I received an honour mention in Cuba in a contest with more than 4.300 entrances. I have 4 Latinamerican literature awards 🙂

This year, when I was at the L.A. books festival, I received great reviews from American writers. In Peru the reviews were even more positive. I have published 2 volumes of my trilogy and 19 short stories in Spanish, English and Dutch, thanks to Mark Coker and Smashwords.

I have 2000 downloads/readers and 4000 hits at my webpage. My Trilogy was -originally- also professionally edited by someone from Spain, a professional with absolute command of Spanish.

I guess Kirkus should not offer reviews in others languages than English and they should not generalize or label characters… as they did with your NYC female cop.

Courage, Fuerza! continue writing as you do…your writers will discover you…maybe sooner than later.

Sandra, I agree: “put simply, a lot of self-published books aren’t well-written.”

My experience with Kirkus, based on a review of my book, as well as reading the reviews of other books I have read, is that the reviews are critical but honest.

This is really good to know, Larry. Thanks so much for sharing your experience here.

I can answer YES to all those questions, I sold now over 5000 copies (sold, never ran a free promo) and yet I hesitate.

The feedback I found online is not *that* stellar to justify the costs. I can’t say anything about the kind of reviews Kirkus does for trad-pubbed work, but the more I see, the more it seems Kirkus has just opened a lucrative business to attract Indie writers in desperate need of a quick, breakthrough access to stardom. Not.

Of course, Kirkus provides feedback from the few authors who are the happiest (I don’t need two hands to count them), but I’d like to read more the hundred thousand feedbacks of those who aren’t.

Thanks, Massimo. As noted in comments already, because there are so many self-published books that don’t deserve “good” reviews, it won’t be hard to find authors who don’t like the outcome. I’m not sure what you’d learn from their feedback, though, that’s different from what Larry Hochwald shared above.

Of course Kirkus is taking advantage of a business opportunity — and they’re smart to do so. Publisher’s Weekly has a similar, but different program now, too.

There’s no question it’s a risk. One of the best ways to minimize it is to make sure your book is as good as anything coming out of a traditional publisher, which has more quality control steps in place.

Thanks for stopping by!

Delusionals in number are only second to the hydrogen atoms in the Universe.

It depends on the “don’t like the outcome.” I too have heard around of Kirkus reviews of indie books and the review has little to say but the first pages of the novel. I can’t point to a specific example as these are only hearsay, thus, I’d like to have detail of those examples.

Business opportunities need two sides to become valuable.

If the risk was only financial, then it is a risk that can be calculated exactly. But it seems to me the risk extends to other realms, too. Is Kirkus providing the same service to trad-pubbed work to Indie novels as well? Honestly, I’ve seen nowhere but on Kirkus site that this is the case.

Amazon started a revolution—followed by many—and it has been the greatest thing in publishing: everyone can produce a book. Amazon also gave birth to a monster and a tragedy: everyone can produce a book.

The risk is whether what you get from a Kirkus review is valued what they’re asking for. I’ve seen free reviews in blogs that are better written, than some that appear as Kirkus reviews in certain authors’ Amazon pages. If those are $500 reviews…

You see, if a book is so badly written that a Kirkus reviewer cannot go beyond the first 20 pages, they are operating a scam. Kirkus should provide a FREE pre-evaluation before accepting a book for reviewing.

If BookBub does it, and has an editorial team that decides whether or not they will accept your money to promote you (and they reject the many self-published books you refer to) I can’t see why a serious organization such as Kirkus would not do the same unless they’re running after the same books BookBub instead (as an example) refuses to promote for lack of quality. As they say, pecunia non olet.

There’s vanity press and vanity reviews. 😉

The Kirkus program for traditionally published books is described briefly in the blog post above. There’s also a link to more info about that program on the Kirkus site.

My advice to authors is simple: If you can’t afford to lose the money you’ll spend on an Indie review, then don’t spend it.

I agree with you Massimo. I think for the money there needs to be a complete, and at least possibly, constructive review, or a cheaper pre-review option. If you wrote a great book you probably will be happy, but then again, I’ve read some classics where the first 30-50 pages were pretty dry. I’d hate to think what might have happened if those were reviewed in the indie program! I think the Kirkus system shows possibility but I’ve found too many of the same negative comments to be comfortable. Bad reviews I can understand, and I agree with Sandy, probably the majority of self-published wouldn’t merit much better. But I think for the amount charged a more equitable system could be worked out. BUT, I don’t think the Publishers Weekly is the solution. They charge much less but only review about 25% of submissions. They don’t give you a clue how to be in that 25%. it doesn’t appear that quality is necessarily the deciding factor. You made a lot of good points, succinctly! That must be why your book is doing well! Larry

Agreed. PW is in the same business to milk a very large cow. The selph-published (typo intentional)

BTW, thanks, Larry.

I take Sandy’s last comment as ‘save money for better venues’. Besides, Indie reviews should be… Indie, i.e., not a business (unless for a token fee)

Ever heard of MidWest Book Reviews? From what I know they are highly reputed, submission is free, and you get in reviews and newsletters distributed to bookstores, libraries, agents, you name it.

They will tell you whether your book seems ok for an evaluation (printed edition though, no ebooks).

Did I mention it cost $500 less than Kirkus? Yes, they’re FREE to the few Indies they review (selective)

Both my novels have been accepted, by the way.

http://www.midwestbookreview.com

Thank you too, Massimo. In fact, I think we all owe you thanks because those are two fine referrals. I had heard of WBR and am seeking there review for my new, first, book. I did not know of the second, so, thank you again! Larry

You’re welcome.

Thanks for that advice.

I’ll give it a try!

Good luck, Beth!

Look also for Greenleaf Book Group, LLC

They provide you a complete editorial review, and what you can add to sites like Amazon yourself (they will not post their reviews, it’s a service to YOU as Indie writer).

Doesn’t paying for a review = paying for sex? No legitimacy–no connection to reality.

Perhaps, but it’s still sex.

S-excellent skirmish, Ladies 🙂

On a macro level, does paying for anything reduce its legitimacy, including advice? Paid-for sex still might be really good sex (just speculating) and worth every penny. Besides, we’re all “whores” in one fashion or another.

As my daddy used to say (I think it was he): There’s no free lunch. Book review sections in books and magazines have been reduced to the point of emaciation — and, in some cases, extinction.

With literally 100s of thousands of new books coming out each year, it is virtually impossible for an unknown author who self-publishes to get a “free” review by one of the traditional book review organizations. These reviewers want “gatekeepers,” who by default are the traditional publishing houses, and who, at least in theory, vet and edit the books to ensure professional quality before the books are published.

Self-pub books, for valid reasons, have a stigma, and reviewers don’t want to waste their time reading crappy books. What authors should be doing, rather than whining about book reviews, is striving for and demanding the highest quality of professional standards. Sadly, in my experience, most self-pub authors don’t even know what those standards are, let alone have the ability to achieve them on their own.

Excellent summary, Larry.

Most of the traditional media outlets that still review books won’t review anything that’s self-published for the reasons you’ve stated, but let’s be honest…if your self-pubbed book arrives with a cover that’s comparable to one you’d find on a traditionally published book and what’s between the attractive front & back covers is excellent, you might be able to trick the recipient into thinking the book isn’t self-pubbed. And… you might get a great review.

More doors will open once a much larger percentage of self-published books are well-written and professionally edited and packaged.

Sandy — exactly, which is why I formed my own publishing company, hired a professional book designer, editors, and a PR firm — all of which led to a good Kirkus review, “free” book reviews in two major newspapers, two front-page newspaper articles, book signings at prominent book sellers, the book becoming a “Hot New Release” on Amazon, and the book enjoying best-seller status on Amazon going on four months.

That’s wonderful, Larry! Congratulations!

My business partner received a Star of Merit from Kirkus Reviews after he purchased a review service, but didn’t get an uptick in sales.

James, I believe that happens with most Indie writers. Readers have no idea what a Kirkus review is, who is behind Kirkus, and when they’d decide to venture they would see: PAID REVIEW.

Honestly, I think a Kirkus review makes sense only for traditionally published books and the publishers uses the Kirkus review to promote with other professionals. They know Kirkus, the average reader on online eretailes goes “Who’s this M. Kirkus, ah he sells reviews”.

Thanks, James. Congrats to your colleague!

He will want to know that an immediate bump in sales as a result of a review isn’t realistic. It’s not like a large number of people all see it the same day and rush out to buy the book. Review recognition like that contributes in a more global, big picture way. It’s one of the factors that keeps a book selling steadily over time — but it’s just ONE contributing factor.

Massimo, I disagree:

1. Many readers DO recognize the Kirkus name. 2. They aren’t going to take the trouble to research Kirkus reviews, whether they know the name or not. They just aren’t. They don’t care. 3. Those who recognize the name don’t know that Kirkus has 2 review programs. All they know is that it’s a respected name, so if a book has a seal of approval from Kirkus, it’s probably a low-risk purchase.

How many is ‘many’? 😉

I agree with 2., especially the ending.

3. How many are ‘those’? 😉

Late to this conversation. But I just got my Kirkus review back and I started googling whether I wasted my money or not. I know. I know I put the cart before the horse. But, I wanted to see if I should temper my enthusiasm as I rec’d a pretty good review. I’ll have to wait and see if it helps any.

Edward, enjoy your good review and make sure you get your money’s worth from it.

Thank you. I’m actually sending introduction letters to various places with a copy of the Kirkus review included. Since my book has religious undercoating, I’ve sent a letter to area churches with a copy of the Kirkus. I’ve also sent it to libraries, my alma maters (undergraduate and graduate). As an Independent author, the Kirkus gives me some confidence. Let’s face, a publishing deal gives writer’s confidence. Without that deal and without immediate sales, you got to get it elsewhere. For me, it was Kirkus, so I already feel that the money was worth it.

Paying for a Kirkus review is like eating at an Ed Debevic’s restaurant–you don’t come for the food but only for the intentionally rude service and entertainment. If you want to know what the meanest reviewer on the block will say about your book, then pay for a Kirkus review, and you’ll receive a rather terse and sloppy review. Pay for Foreword by Clarion instead–they seem more fair and reasonable. Mind you, Foreword doesn’t always give wonderful reviews, but at least the criticism is fair, thoughtful, and somewhat helpful. Don’t waste your money on mean and grouchy reviewers at Kirkus.

I wish I’d read your comment before paying for my review! You said it all.

Here’s an old article, but it should tell new authors what people have thought of Kirkus for some time now: http://www.nytimes.com/2009/12/12/books/12kirkus.html?_r=0 .

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I paid for a Kirkus review. What I got was not even a review. The “reviewer” didn’t agree with something I wrote in Chapter 2 and spend 90% of the copy arguing that I was wrong.

In contrast, all my other reviews so far have been extremely positive, even glowing. I considered writing Kirkus to complain, but figure it’s just lost money.

Sounds frustrating, Yonason. Could you at least pull a phrase from the review that you could use?

Thanks for the quick reply, Sandra.

There was one tepid, conciliatory remark at the beginning, but hardly something to inspire an audience. Midwest Book Review, however, provided a review that I was able to quote from on the back cover.

You can’t please everybody.

You’ve got the right attitude, Yonason.

Thanks for stopping by to share your experience.

I answered ‘yes’ to all of the questions on debating whether or not to pay for a Kirkus indie review. My book was self-published and professionally edited by a reputable small press. I have also received 23 reviews on Amazon with a rating of 4.8/5 stars. Kirkus gave me a horrible, nasty review. Naturally, I am very disappointed.

Could you salvage a snippet of it to add to your Amazon page and website, Andrea?

Not sure. I thought about it. There aren’t really any glowing comments. I also have to be really careful about how I splice it up, keeping with all the Kirkus excerpt rules.

It doesn’t have to be a glowing comment — “. . . an interesting read” would work.

The last point • Have you had outside validation that it’s a good read?

should be better stated. Few reviews on Amazon don’t count as “outside validation”

There might be a certain value in readers validation when a book has received hundreds of reviews.

Not pointing at all at Andrea whose book might well be good, but in all cases, an outside validation cannot be “I have 10/20/30 reviews on Amazon and they are good.” It really means nothing.

How would you phrase it?

I would add that the ‘outside validation’ does not include reviews from readers on any website, but professional-like reviewers like Midwest Book reviews, BRAGG Medallion, AIA (Awesome Indies Association), IndiePENdents group, or at least non trivial awards like Writers’ Digest, Readers’ Favourite, etc.

“I have 30 5-star reviews on Amazon” means nothing, unless it is a “I have over 1000 readers reviews and, say, 70% of the are 5 and 4-star” In this case, the quantity gives some depth to the statement.

PS I know I have not provided you with much help 😉

I know that you know that your definition of outside validation isn’t realistic for most authors, but thanks for giving it thought.

Which means, implicitly, that paying Kirkus for a review is not realistic for most independent authors.

I was a part of this thread at the very beginning. It’s disheartening to read the many comments since, as most are not pleasant—most, but not all. I, and others, didn’t go with Kirkus—but not because we were afraid of a bad review. Even well reviewed books, and books beloved on Amazon, can not strike a particular reviewer as ‘good’. The issue was that I found a general consensus online that the reviews weren’t fair. That often they picked apart something at the very beginning and then it was clear from the review that they stopped reading at that point. Or they harped on minor points and never addressed the overall book. Or that perhaps the chosen reviewer didn’t understand the genre because they attacked issues of plot or pacing that were usual for that particular area. As independent publishers we are put into a system at Kirkus and PW where we have to pay for a review. It does not guarantee a good one. But paying for it should definitely get us a fair one: where they read the entire book, they understand and appreciate the genre, and where they can even point out foibles but still point out the redeeming factors (if any) as well. These areas are where I think the Kirkus reviews fall short from the many comments I see online. This is not only a problem with Kirkus, but with some online sources who hold themselves out as professional reviewers but then come across with clear and present biases. That’s the risk we take out there. But it certainly shouldn’t be so with a name like Kirkus, and definitely not when we have to pay for the privilege.

I agree, Larry. The problem is not ‘bad’ or ‘good’ in the sense of negative or positive, but it looks like reviews for Independent books in Kirkus are done by junior high readers or trainees at best 😉

Besides, I was asked if I wanted to be a reviewer for independent books in Kirkus. It is a commission based system, so the faster I am in “reviewing” the more money I get. That is, if I want to make money I would read the blurb, maybe the synopsis, read some 50 pages at random, and spout out a “review.” Rinse, repeat, next indie! next $.

Thanks, but no thanks. I’m a professional.

Blue Ink Reviews pays reviewers $75 for 250-300 words. Considering how long it takes to read a book and then write a review, if you’re doing this to help pay the bills, there’s no way you can read the entire book for that fee. Reviewing has to be either a hobby, or you’re just skimming, as suggested.

Exactly. Another thing is if the review request is coming from a Publisher. There, there’s no way a quickly assembled review would be acceptable for any of them.

The independent author has very little to gain from the money spent on those review sites.

Why is that? Because a disgruntled Publisher hurts: they will no more request reviews, and that will hurt the business.

A disgruntled independent author who had spent $500 is no harm. What’s the loss. Maybe another review request in one, two years? Pffff. End result? Reviews for individuals will be meaningless, devoid of any meaning, and generated one every hour (from the same reviewer).

RUn, and save you pr money for more meaningful marketing opportunities. Pay for a BookBub promotion, not for Kirkus (or PW, Clarion, any other professional review businesses).

Well said, Larry. Thank you.

Thank you for all of your comments. I am not afraid of constructive criticism by any means. I agree that the review seemed to read more like a high school book report (focusing mainly on the plot, and nit-picking about the details of foreign cities, etc., which by the way I had visited). I wonder if the reviewer had traveled across the pond? I expected a fair review with more insight — not a snotty review. I recently received a wonderful review from Readers’ Favourite. I will focus on the good, and try to keep my money in my pocket for worthy marketing/promotion opportunities. Cheers!

https://readersfavorite.com/book-review/turnstiles . Just saying… 😉

I did manage to use this excerpt from the Kirkus review: “Raine handles a long list of characters with dexterity, offering credible emotional histories.” — Kirkus Reviews

Andrea, that is FANTASTIC! I’d be happy with that and tune out the rest. Seriously.

Thank you so much, Sandra. It took me a few days to bring that part out as a ‘diamond in the rough’, and get past the rest of it. I really appreciate your support on this forum.

I’m sending best wishes for a great review, Massimo! Oh, to have a traditional publisher… I hope to get there one day, as well. 🙂

Cheers, Andrea

It’s a one-step-at-the-time journey.

Andrea, I’d get disheartened if I were to look only at the distance covered with one step forward, but I always glance back to look at the path covered so far with thousands past steps and get the courage to push ahead with one step further.

My publisher has just submitted my novel to Kirkus ($0 cost to me, of course)

Let’s see what kind of review we will get as a trad pubbed novel.

It’s a 5-star from Readers’ Favorite and the sequel is a Readers’ Favorite Award winner.

Kirkus added The Untapped Series in their December 2014 magazine edition but so far, purchasing reviews with BlueInk Reviews resulted in the best outcome. I’d like to share my story and let other writers know that BlueInk led to a movie pilot. Here’s my link. I’m not one to toot my own horn, but I will say that investing in a BlueInk review has made a huge impact.

http://www.stoneseriespublishing.com/blueink-review-movie-pilot

Congratulations, Tanja.

Spent $375 for the review and then they wanted an additional $299 so that the review would get to the people they advertised you would receive by getting the review. They want $674 to complete the waste of money I would not spend. The reviewer gave me decent review except he didn’t read the entire book. When it comes to being a new author, especially inde author, the thieves come out in droves.

What did the $375 get you?

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Kirkus Reviews: A Comprehensive Review for Indie Authors

Kirkus Reviews is among the most recognized names in book reviewing, having been in the industry for over 85 years. For many, a review from Kirkus is a coveted stamp of approval. But how well does it cater to the unique needs and aspirations of indie authors? Let’s delve deep into the pros, cons, and ultimately, the worthiness of Kirkus Reviews for the indie author community.

1. Prestige and Credibility Kirkus is undeniably one of the most reputable names in the book review sector. A positive review can offer a significant boost to a book’s credibility. Many readers, booksellers, and librarians trust Kirkus ‘ evaluations, making it a potent marketing tool.

2. Inclusion in Kirkus Indie Program Understanding the burgeoning self-publishing market, Kirkus has a dedicated segment for indie authors called Kirkus Indie . This ensures that indie books are not overshadowed by traditionally published works and get the attention they deserve.

3. Comprehensive Review Kirkus provides detailed, objective, and honest reviews, typically around 250-300 words. These reviews can be a valuable feedback tool for authors, whether they’re novices or experienced.

4. Marketing Opportunities A positive Kirkus review can be leveraged for marketing. From featuring the review on your book cover to using it in press releases, the possibilities are varied.

1. Costly for Indie Authors While traditionally published authors usually don’t bear the direct cost of a Kirkus review (as their publishing house might take care of it), indie authors must. The fee can be a substantial investment, especially for new authors.

2. No Guarantee of a Positive Review Paying for a review does not ensure it will be positive. While this upholds Kirkus ‘ integrity, it also means authors risk receiving a negative review after making a significant financial investment.

3. Limited Impact on Sales While a Kirkus review can add credibility to a book, it doesn’t necessarily translate into sales. Many factors influence a book’s sales, and relying on a single review might not bring the desired ROI.

4. Turnaround Time For authors looking for quick reviews, the standard Kirkus Indie review’s turnaround time might feel lengthy, though they do offer expedited services at higher rates.

Is Kirkus Reviews Worth It for Indie Authors?

The answer largely depends on what an author seeks from the review.

• If you’re an indie author aiming to gain credibility and leverage a review for long-term branding, investing in a Kirkus review might be a smart move.
• If immediate sales or a limited budget are concerns, it might be worth exploring other avenues first.

Remember, while a Kirkus review can be a fantastic feather in your cap, the most successful indie authors often combine it with other marketing and promotional strategies for maximum impact.

In conclusion, Kirkus Reviews offers undeniable prestige. However, indie authors should weigh the cost against their particular goals and budget before diving in. As always, due diligence and a multifaceted approach to book promotion tend to yield the best results.

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What if K-Pop Stars Are Actually Just Like Us?

In the debut novel “The Band,” a burned-out pop idol meets a disillusioned professor, raising the question: What if the dangers of fame resemble white-collar ennui?

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By Stephanie Burt

Stephanie Burt is a professor of English at Harvard and the author, most recently, of the poetry collection “We Are Mermaids.”

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THE BAND , by Christine Ma-Kellams

K-pop idols, the international megastars of Korean music, inhabit a strange, fascinating place in the ecosystems of modern culture. In some ways, they’re just like the stars of generations past, like the Beatles or the Backstreet Boys: worshiped for their youth; admired as sex objects; lauded for voices and songs that millions can’t forget; raised up, and sometimes crushed, by a fickle public and a corporate machine.

In other ways, though, K-pop stars represent a new model of fame. They’re global exports from a war-forged country, signifying beauty and cool and Asianness (whatever that means outside Asia) to an ultra-connected world. These contemporary idols are both beneficiaries and victims in a slicker-than-ever regimen that gives them no room for error, no autonomy and no life outside the digital web’s ever-open eye.

Christine Ma-Kellams’s brief, thoughtful debut novel, “The Band,” explores these two ideas — K-pop as one more version of stardom; K-pop as something unique — while also posing new questions: What if K-pop stars, who work so hard to rise up and then inevitably tire out, actually resemble the rest of us? What if the dangers of fame resemble a more familiar white-collar ennui?

Most of the novel follows a sweetly sad, quietly self-destructive singer named Duri, the “Pretty Boy” in an A-list K-pop act called simply the Band. At the start of the book, Duri releases a music video about a boy who turns into a fish in order to see his fisherman father, who catches him and tries to make him into sashimi. We readers can see a lonely young man’s frustrated wish for found family, but Duri’s Korean and Japanese fans find the video offensively anti-Japanese. Canceled online and perhaps burned out by fame, Duri goes AWOL, leaving both his audience and his bandmates wondering where he went, and whether he’ll ever come back.

In fact, he’s fled to Southern California. There, in an H-Mart, he encounters Ma-Kellams’s unnamed narrator, a Chinese American psychology professor with two children, a beautiful home and a neglectful husband. She’s bored and lonely. He wants a hide-out. Will she take him in when he asks? Of course. Will they sleep together? Ma-Kellams makes us wait for the answer to that one. Other chapters introduce the rest of the Band, along with their Seoul-based Svengali, a producer nicknamed Pinocchio. The story also jumps to the past, teasing the sad fate of Pinocchio’s first creation, a trio of girls to whom something bad happened. What exactly occurred? The novel makes us wait for that answer, too. All these many plots and subplots come together, eventually, once the Band travels to America.

Like her narrator, Ma-Kellams is a cultural psychologist who teaches at San Jose State University. She’s even written a college textbook about her field. That expertise shapes the book — references and footnotes to studies about out-group homogeneity effects, cultural norms about modesty, selective attention tests and more dot the novel like tasty peppercorns.

Other fandom novels, like Zan Romanoff’s “Grace and the Fever,” follow teens; Ma-Kellams cares mostly about adults. The story moves fast, almost too fast, given the number of threads that it has to unite, though it does tie them all up elegantly. Ma-Kellams has little to say about K-pop’s sounds, but much about spotlights, labor and alienation. She is not the first novelist to examine the supposedly poisoned chalice of fame, or, as her narrator puts it, the “compulsively addictive thinking” that can make an outward success want to die. She may, though, be one of the first to get at these ideas through a roving, time- and perspective-jumping story that links K-pop with classic psychological research. We all face pressure to succeed, and to look good doing it, she implies, famous or not. Some of us nearly work ourselves to death.

THE BAND | By Christine Ma-Kellams | Atria Books | 210 pp. | $26.99

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