journal of consumer research

• Search Menu
• Advance articles
• Author Interviews
• Research Curations
• Author Guidelines
• Open Access
• Submission Site
• Why Submit?
• About Journal of Consumer Research
• Editorial Board
• Advertising and Corporate Services
• Self-Archiving Policy
• Dispatch Dates
• Journals on Oxford Academic
• Books on Oxford Academic

Bernd Schmitt

June Cotte 

Markus Giesler

Andrew Stephen

About the Journal

The  Journal of Consumer Research  publishes scholarly research that describes and explains consumer behavior. 

Latest articles

Latest posts on x, visit the new jcr website.

The new JCR website highlights our community of consumer researchers and the important work we do. Visit consumerresearcher.com  and find interviews with authors, resources for teachers, and much more.

Explore the website now

Why Publish with JCR ?

Award-winning articles.

Read our award-winning articles, including the Best Article Award winner as chosen by the members of the JCR Policy Board after receiving nominations from the Editorial Review Board. JCR also awards the Robert Ferber Award and Robert Ferber Honorable Mention. The Robert Ferber Award competition is held annually in honor of one of the founders and the second editor of the Journal of Consumer Research . 

Read award-winning articles

High-Impact Articles

To highlight the impact of the journal, we have organized a collection of some of the most read, most cited, and most discussed articles from recent years. 

Explore the collection

From the OUPblog

How drawing pictures can help us understand wine

Find out more

Why morning people seek more variety

The science behind ironic consumption

Read all posts from JCR on the OUPblog

Explore all past posts

Recommend to your library

Fill out our simple online form to recommend Journal of Consumer Research to your library.

Recommend now

Email alerts

Register to receive table of contents email alerts as soon as new issues of Journal of Consumer Research are published online.

Developing countries initiative

Your institution could be eligible to free or deeply discounted online access to Journal of Consumer Research through the Oxford Developing Countries Initiative.

Related Titles

• Recommend to your Library

Affiliations

• Online ISSN 1537-5277
• Print ISSN 0093-5301
• Copyright © 2024 Journal of Consumer Research Inc.
• About Oxford Academic
• Publish journals with us
• University press partners
• What we publish
• New features  
• Open access
• Institutional account management
• Rights and permissions
• Get help with access
• Accessibility
• Advertising
• Media enquiries
• Oxford University Press
• Oxford Languages
• University of Oxford

Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide

• Copyright © 2024 Oxford University Press
• Cookie settings
• Cookie policy
• Privacy policy
• Legal notice

This Feature Is Available To Subscribers Only

Sign In or Create an Account

This PDF is available to Subscribers Only

For full access to this pdf, sign in to an existing account, or purchase an annual subscription.