how to write a report after presentation

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How to Write a Report After Listening to a Presentation

Things you'll need.

There are many things to pay attention to in a presentation that will be the subject of a report. The task may be more or less challenging depending on subject matter, but there are ways to prepare and things to keep in mind that will help significantly along the way.

Writing Your Paper

The first steps for writing a paper on another person's presentation take place before the presentation is given. Prepare by deciding how you will take notes and whether you will use a tape recorder for future reference. If you choose the latter, make sure to check with the presenter that this is appropriate.

When taking notes, keep in mind that not everything has to be written down. Note only on key points that you're sure you will want to touch on in your report. Use bullet points or an outline form to ensure your notes are easily digestible. If the purpose of the report is to simply cover the entire presentation, the essential task is to map out key points and then make an outline to connect them in a neatly-written fashion.

Prepare your outline. Look over your notes or listen to your recording. Decide what it was that the speaker was concentrating on and what she was trying to get across to the audience. If there is a page limit, you may not be able to include everything the speaker said. Instead, hit all the major points, giving specific support for each point.

Make sure your paper is formatted according to your boss' or professor's requirements. It is important to distinguish between your words and the speaker's. Use quotations appropriately, and paraphrase when quotes have been exhausted. Be sure to expand on each quote, and never leave a point unsupported.

Go back and read through your report a few times. It should flow logically from beginning to end, and should should be easily understandable by someone who did not listen to the presentation. Check for consistency of style and spelling or grammatical errors, and make sure all quotes and sources are be adequately credited.

• Learn how to write a good outline for your paper

Emily Crawford-Margison graduated from Wright Stage University in Dayton, Ohio, with a B.A. in English. Her writing credits include two film reviews in "Scope" online journal, a film studies journal out of the University of Nottingham, UK, and a Center Stage section of "Charleston Magazine." Crawford-Margison began writing professionally as a ghostwriter in 2009 for a local business owner in Charleston, S.C.

How to Write a Presentation Report

Jennifer vanbaren.

People use presentations to present or suggest a project, idea or thought. A presentation report is designed to offer details about a subject and is given to a person or group of people in the form of a presentation. Presentations often include visuals, such as charts or slide shows, although they are not required for every type of presentation. To present something using this type of report, choose an appropriate subject and research it thoroughly.

Collect information. The first step in writing a presentation report is to obtain data about the subject. It is vital for the person writing the report to obtain as much information about the subject as possible, including statistics and important facts.

Organize the information. After you find a sufficient amount of information, organize it into categories. A presentation speech must be well-organized in order to present the idea or project in a way that the audience can understand.

Determine your objective. Look through the information you have collected and determine the goals for the report. Determine what you would like to accomplish through the report and focus on the main objective. Be very clear when you reveal this in the report.

Consider your audience. Remember who will be reading or listening to the presentation report. Before you begin writing your paper, you must focus on the audience and their expectations and preconceived notions.

Develop an outline. Using all of the considerations described so far, write an outline. Focus on the main messages and objectives of the subject and list each point in an order that is logical.

Write an introduction. A presentation report should have a strong introduction. Take the main idea of the subject and create an interesting and captivating introduction to capture the audience’s attention. This might be a claim or a statement; or it might be a legend or a conclusion. Choose something catchy to say and avoid anything that might be long and drawn out or tedious.

Complete the report. Continue by writing the body of the report and wrap it all up with a strong conclusion that ties the together the introduction and the main points of the report.

Use visuals. If you will be presenting the report to an audience, choose some visuals that would assist in getting your message across.

About the Author

Jennifer VanBaren started her professional online writing career in 2010. She taught college-level accounting, math and business classes for five years. Her writing highlights include publishing articles about music, business, gardening and home organization. She holds a Bachelor of Science in accounting and finance from St. Joseph's College in Rensselaer, Ind.

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Home Blog Business Consulting Report: How to Write and Present One

Consulting Report: How to Write and Present One

Consultants have many tools of the trade at their disposal — frameworks, analytics dashboards, data science models, and more. Yet many clients still expect to receive a narrated consulting report. So how do you write one? This guide will show you. 

What is a Consulting Report?

A consulting report is a high-level summary of the findings and recommendations a consultant provides for the client. In essence, it’s a long-form document, detailing the background of the research, methodology, and key findings, along with the recommended course of action. Consultancy reports are often followed up by a complimentary presentation, aimed at introducing your research methods and persuading the client of the validity of your recommendations and follow-up execution steps. 

The MIT further states that: 

“Consulting reports are written by outside experts for groups or organizations that do not have the time or the expertise to treat the subject or problem. Hence, a consulting report may present experimental work on a problem defined by a client.”

In other words, consulting research shines extra light on specific problems your client is facing and suggests the expertise to solve them. 

Consulting Report Examples 

From marketing and finance to public relations and sustainability, consultancy is performed across various domains. Respectively, the form and content of consulting documents also differ a lot. To give you a baseline of a consulting report structure, we’ve lined up several examples from top consulting firms, including:

McKinsey Consulting Report Example

Bcg consulting report presentation example, student consultancy report example.

This in-depth consulting memo from McKinsey follows a narrative structure. It opens with a compelling executive summary, followed by the main body of research, organized in four main sections. Since this is a briefing document, the group rounds up the report with a future outlook, rather than a list of traditional recommendations, prompting the reader to dwell further on the importance of the discussed issues.

This presentation by the BCG team for the New York State Housing authority is a fine specimen of a recommendation report template many other industries can follow. Simple, on-point, and highly effective, the presentation succinctly summarizes the scope of research, lists the key research methods, and then dives into describing the main findings and recommendations. 

For those still at school, the above consulting report template could serve as a nice reference point for writing professional, in-depth consulting reports. This report errs on the longer side (since it’s also an academic paper submission) and includes comprehensive information on the client, research objectives, methodology, findings, recommendations, and limitations. In business settings, most reports tend to run shorter, however. 

How to Write a Consulting Report: a Bottom-Up Approach 

Anyone working in management consulting or studying in this field will need to master the art of writing business consulting reports. After all, much of your work will be tied directly to discerning those documents to your firm’s clients. 

Yet while you might be a top-notch analyst and strategic thinker, writing may not be your forte. Soundly, it’s a skill you can master with some practice. This section will show you how to write a consulting report from scratch. 

How Do You Format a Consultant Report?

A consulting report should provide a logical flow of information and give clear, coherent answers to the client’s questions. One of the most optimal consulting report formats is this one:

• Consulting report cover
• Executive summary 
• Background 
• Key facts and business context 
• Findings 
• Recommendations
• Appendices (if any) 

Most consulting report templates follow a variation of this structure. 

1. Start From the Background Section 

The easiest way to get started is by putting down a background section first. Why? For several reasons. First, this is the type of information you receive the earliest into the client’s project. So you can always write it down beforehand. 

Secondly, by writing the background section first, you once again refresh the main problem you were hired to solve and the methods you’ve used. Then you can always get back to this section to double-check if you have properly addressed the stated problems and assumptions in other sections. The background section of a consultant report has to answer the following questions: 

• What is the project scope?
• Who and why commissioned the project?
• What were the initial assumptions?
• What type of data/assumptions were excluded?
• Who was involved in the project (from both sides)?
• Who is the author of the report?
• What research methods were used? 

2. Highlight the Key Facts

It’s no secret that your readers are busy executives. Most will skim through the recommendation report before finding the time for a proper read-in. Thus, your goal is to put the most important gist right in front of them.

One of the easiest formatting techniques for that is doing three standout sections:

• Executive summary — a standard high-level summary of the main findings. 
• Main facts — a featured section with quantifiable stats and facts about the project. 
• Key recommendations — main takeaways and next steps for the reader.

Pro tip: Use data visualizations — charts, graphs, etc. — to highlight the main data points graphically and showcase the correlations between them.

Recommended template: Infographic Dashboard Elements PowerPoint Template

3. Work on the Findings Sections

“Findings” are the “meatiest” part of your report. This section should introduce solutions to the client’s specific problems. Plus, explain the reasoning and logic behind your research. 

One thing many new consultants struggle with is making the findings sections coherent and logically organized. If that’s your case, try the MECE technique . 

Mutually Exclusive, Collectively Exhaustive (MECE) was invented by Barbara Minto, one of the first female consultants at McKinsey, an expert in effective communication, and also the author of Pyramid Principle .

“The great value of the technique is that it forces you to pull out of your head information that you weren’t aware was there, and then helps you to develop and shape it until the thinking is crystal clear. Until you do that, you can’t make good decisions on slides or video.” Barbara Minto

The MECE structure helps you ensure that within any bucket of data (e.g. one finding) all the information is:

• Mutually exclusive (ME) — neither set overlaps with one another. 
• Collectively exhaustive (CE) — neither set has obvious omissions or information gaps.

The easiest way to verify that all your findings are MECE is to create a decision tree diagram for the main sections and use it as a reference when writing. 

4. Create a List of Recommendations 

Recommendations should be very concrete, succinct “next steps” for the client. Think of them as report takeaways — one-liners anyone can easily remember and retell to another stakeholder.

Here are several effective formulas for framing your recommendations in a management consulting report: 

• To help you with X, we recommend Y, because of Z. 
• Data showed us that issue X, related to goal Y, can be solved with the Z approach. 
• We used [tool/approach/tech] X to analyze issue Y, and recommend Z as the optimal course of action. 

5. Work on the Executive Summary 

Finally, get back to the executive summary. Writing it last (after completing other sections) makes the job easier since you just have to cherry-pick the most important findings and recommendations. Then bring them up to the beginning of the copy. 

One good technique to try for writing an executive summary is the BLUF method . Short for bottom line up front, this communication technique developed by the military prompts you to put the most important details first, then elaborate via secondary information.

Here’s an example of McKinsey executive report summary using this technique:

Productivity Tip: If you are preparing a consulting report presentation, then the executive summary templates provided by SlideModel can be helpful.

Need more tips? Check our separate guide to writing and presenting an executive summary . 

Recommended business consultant report templates:

• PEST analysis template
• McKinsey 7S diagram 
• Problem-solving stages

How to Present a Consulting Report 

In most cases, you’ll not just hand in the report to the client, but will also do a short presentation, summarizing the main findings. Here’s how to prepare for it. 

1. State the Background/Context First 

Peter Block, a veteran consultant and published author, writes in “ Flawless Consulting ” book that:

The consultant’s primary task is to present the picture — this is 70 percent of the contribution you have to make.

Most clients want to understand their business position at present (as-is state) and see the big picture of reaching the desired to-be state — aka a point where their main goal(s) is fulfilled. 

As a consultant, you have to connect these two points for them. So first articulate the problem very clearly. Explain why the client is in the current state and why they must act now. Back your claims with relevant data points. 

Peter Block recommends selecting data in the following manner: 

• The client can change these 
• The metrics are important to the organization 
• The company already works to improve these metrics (at least to some extent) 

2. Demonstrate What Can Be Done 

The goal of your recommendations report presentation is to make the client trust your judgment and follow-up on suggestions. Then persuade them what the recommendations you are proposing will do good for their business.

One of the most efficient presentation techniques, in this case, is modeling different scenarios. For example:

• Before/after implementing recommendations 
• Alternative paths — present multiple options and scenarios 
• Likely outcomes e.g. If/then for different recommendations 

During this part of your presentation, your goal is to show the audience “what you would have down in their shoes”. 

3. Elaborate On Your Strategy 

To overcome doubts and initial resistance, you not just need to show the client that this is a solid way forward but also explain the rationale behind it. What you want to do is find out what is bothering them and then address those issues in your presentation.

Specifically, you need to explain why your recommendations are not just plausible but warranted. So allocate several slides in your consulting report presentation towards explaining your:

• Methodology
• Frameworks 
• Tools and technology 

In each case, focus on communicating the rationale behind your decision-making. Then, once again, highlight how your findings/recommendations will help the client reach their goals. 

Close your consulting presentation with a compelling slide, showing the outcomes they can gain if they choose to go with your recommendations. 

To Conclude 

Consulting work can get hectic at times. Not only do you need to have strong analytical skills, but also double as a persuasive public speaker when it comes to communicating the strategy to clients. On the other hand, consulting work is also tremendously rewarding — the recommendation reports and presentations you produce can change the odds for the success of many businesses. And the better you learn to communicate the value of your consulting work in writing, the more thought-after consultant you become!

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Boston Consulting Group, Business Presentations, Consulting, Executive Reports Filed under Business

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Group Presentations and Report Writing

This page contains ideas for supporting students as they prepare group presentations and write reports of their group activity. (Other pages under the Group Work heading discuss the benefits and challenges of group work more generally.)

Your students can learn from the experience and findings of other groups by having groups share the results of their work with the rest of the class through group oral presentations, poster presentations and group reports. If you use group writing, you can ask students to provide feedback on the reports of other groups, based on the specified marking criteria.

Presentations and reports might be about the key issues and findings associated with the group task, or the processes of group work – what worked, what didn’t work, and how the group could improve next time – or they might involve a combination of the two.

Helping students plan for group presentations

It's important to be extremely clear about exactly what you want to see in your students' presentations. Ideally, you will guide them around the most common pitfalls that could prevent them from producing high-quality work. A rubric with specific evaluation criteria can be very helpful as students decide how they want to approach the task. At the very least, you will need to tell them their time or word-count limitations and the degree to which you want them to rely on formal, scholarly sources.

You can also give your students some simple guidelines for giving group presentations, to enhance the quality of their future presentations both at university and professionally. You might like to give them the following questions on planning their group presentation. Allow them time in class to discuss the questions and plan their presentations. You might ask them to submit their question responses, so that you can provide some formative feedback before they present.

Student handout 1

In addition, you could provide groups with a checklist, such as the one below, to help them develop a thoughtful and engaging presentation.

Student handout 2

Griffiths University's Oral Communication Toolkit contains resources for you as you support your students in learning oral-presentation skills, as well as a number of handouts that students might find useful when preparing presentations. These include:

• Basic principles of effective communication
• A checklist to help students prepare for oral presentations
• Guidelines for giving seminar presentations
• A planning tool to help students structure their presentation
• Tips for speaking to an audience
• Guidelines for producing visual aids
• Guidelines for answering questions.

Supporting students in writing a group report

Writing a group report requires effective organisation, time management and communication skills. Students often find report writing on their own challenging, and group writing can be even more intimidating if students are not given some guidelines on how to approach it. Without guidelines, one or two students in a group often end up writing the group report, and this can create workload issues, and resentment when marks are distributed.

Support students in writing a group report by providing guidelines for structuring the report and dividing the workload – who will write what sections and take responsibility for tasks such as editing, proofreading and publishing.

Students' approach to a group writing task will depend on the nature of the task. One of the following three options may suit:

Option 1 – One student in the group writes the report on behalf of the group.

This option can result in the writer taking on too much of the workload. It may be suitable, however, if the non-writing members of the group have been given responsibility for other major tasks. The advantages include:

• Groups can choose the best writer in their group.
• The report will have a consistent style.
• The writing will take up less of the group’s time (although it is time consuming for the writer).

The obvious disadvantage is that students, particularly those who could improve their writing skills, do not get the opportunity to practise their writing. In addition, the report does always not benefit from the diverse ideas and experience of the group, and having one writer doesn’t in itself prepare students for a team presentation.

Option 2 – Group members write one section of the report each.

Students divide the task into sections. Each student writes one section, and then the group assembles the report by piecing the sections together.

This might be a suitable option if students are writing about their particular areas of research or expertise. Students may consider this approach more equitable. It also breaks the task down into more-manageable sections.

However, it does not require students to work collaboratively on the report in terms of developing its ideas and shaping its overall structure. Also, it may be difficult to link the sections together and make the report flow; some sections may require more time and effort than others; it may be difficult to coordinate; and students do not get the opportunity to explore other sections through the writing process. Like Option 1, this approach does not always allow students to draw on the collective ideas and diverse experience of the group.

Option 3 – Students write the report collaboratively and experience various roles

While this option may be more time-consuming, it gives students the opportunity to experience report writing as a staged process involving several drafts, revision, rewriting and, importantly, the giving and receiving of feedback.

The following handout makes suggestions for how students might approach a collaborative group report.

Student handout 3

Reporting on group processes.

When students review and report on the processes of group work, they reflect on their experiences as a group and understand better what makes a group work well together.

You can ask students to write their report as individuals or as a team (or perhaps a combination of the two). Encourage them to draw on specific incidents and examples and take an analytical approach (rather than a descriptive one). Instead of focusing on content, students should consider the group's methods and processes and assess their effectiveness. That is, concentrating on how the group worked as a whole rather than on individual members' actions.

Ask your students to reflect on their own individual role within the group: what their contribution was, what role(s) they played, how well they fulfilled their responsibilities and how they could work more effectively in groups in the future.

Use some or all of the following questions to provide a framework for students to report on the processes of group work.

Student handout 4

• Academic presentations: Group presentations
• Student Presentations in a large class setting
• Tips and Strategies Supporting Learners’ Oral Presentations

Aguilera, A., Schreier, J. & Saitow, C. (2017). Using iterative group presentations in an introductory biology course to enhance student engagement and critical thinking . American Biology Teacher , 79(6), 450-445.

Brady, C. & Jung, H. (2019). Group presentations as a site for collective modeling activity . Mathematical and Statistical Science Faculty Research and Publications. Marquette University.

Kawamura, M. (2019). Perceived difficulties in group presentations: Action research as an intervention . International Journal of Learning and Teaching , 5(2), 119-124.

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• Brainstorming
• Case studies
• Flipped classroom
• Ideas for Effective Group Work
• Preparing for Group Work
• Reflective Listening
• Constructive Feedback
• Structuring Group Discussion
• Managing Groups
• Presentations & Report Writing
• Reviewing Group Member Contributions
• Identifying Group Issues
• Dealing with Group Issues
• Facilitating & Monitoring
• Questioning
• Simulations
• Teaching diverse groups
• Helping Students Reflect
• Teaching Settings

Events & news

Presentation vs Report Writing: What’s the Difference?

By: Author Shrot Katewa

I was sitting at my desk today while I stumbled upon a question by one of our patrons. It got me thinking if there was ever a difference between a Presentation and Report Writing? So, I did some research, and here’s what I found out!

The main difference between a Presentation and Report Writing is that a report is usually fairly extensive and gives a detailed account of the information on a particular topic. Whereas, a presentation is mostly a synopsis which highlights the key points that are important for the audience.

Since one of the key objectives of both – a presentation and a report is to give information to its intended audience, people often tend to confuse between the two. So, let’s understand the nuances in further detail.

Key Differences between Presentation and Report Writing

In order to make sure that we don’t end up creating an incorrect document the next we are tasked with an assignment, it is important for us to understand the differences between a presentation and report writing.

As I mentioned earlier, one of the purposes of both a presentation and a report is typically to provide insights or useful information about a certain topic.

However, the purpose of creating a presentation is to share information in a short period of time; usually not more than 15-20 minutes. Thus, it ends up being a synopsis of a topic rather than giving a detailed account on a particular topic.

Report Writing on the other hand goes into the intricacies involved within a particular topic.

For a research oriented report writing, the purpose of the report is often to capture the detailed account for the research conducted including (but not limited to) purpose of the research, methodology adopted for conducting research, observations and findings, discrepancies (if any), and the conclusion.

Writing a report often scientific approach and requires a technical understand of the subject.

2. Depth of Information

Another difference between a report and a presentation is the depth of information that is shared in the two types of documents.

As mentioned in the previous point, a report goes in great depth capturing the thought behind almost every single action taken by the researcher; thereby giving an in-depth understanding on the topic.

A presentation on the other hand picks up key pieces of information and aims to provide very specific details usually in the interest of the available time of the audience.

A typical example of a report would be a corporate annual report which explains the details of actions taken by the organisation and how it performed. This information is shared across multiple paragraphs usually accompanied by a table giving the performance details. Whereas, a presentation of the annual report only summarizes the key points on the performance of the company throughout the year.

3. Information Delivery

Another major difference between a presentation and report writing is the mode of information delivery.

Since a presentation is a piece of summarized information, it requires a person to share additional information while delivering the presentation. A presentation mostly contains visual cues along with a few points on each slide, which is accompanied with a talk given by an individual giving the presentation.

A presentation can be given in-person to a small group of people or even to a few hundred individuals in a large auditorium. Alternatively, a presentation can also be delivered online to several thousands of people across the globe using different softwares.

A report on the other hand doesn’t necessarily require to be presented. Since it contains detailed information, it can be independently read by people at their comfort.

Reading a report can take time as it is often spread across several hundreds of pages.

4. Method of Engaging the Audience

Yet another difference between a presentation and report writing is the manner in which it engages its audience.

A presentation depends upon the skill of the presenter to engage the audience. A person giving a presentation not only needs to make the presentation visually appealing, it also requires the presenter to entertain the audience by means of story-telling and humor (as deemed necessary) while delivering the presentation.

A report on the other hand depends on the capability of an individual to command a language to engage its readers. It needs the person writing a report to have a good grasp of the language in order to describe the information accurately and as briefly as possible while holding the interest of the audience.

In a research study done in order to compare the understanding capability of science students based information consumed in the two formats – Presentation versus Report format , it was observed that students understood the topic better when it was explained through a presentation rather than a report.

Perhaps, one can conclude that presentation is usually more engaging than a detailed report.

5. Skills Needed

Lastly, another difference between a presentation and report writing is the skills needed for each of the two activities.

Creating an effective presentation requires not only design skills, but also mastering the art of giving presentations! While the task of designing a presentation can often be outsourced, the knack of picking the correct topics to be covered in the presentation can’t be outsourced and is dependent on the presenter.

As a presenter, you don’t necessarily need to have great writing skills, but you surely need to know the art of story-telling, and leverage this for giving a presentation.

On the other hand, report writing requires creative (sometimes technical) writing skills. One also needs to be analytical.

How to Choose between a Presentation and a Report? Which is Better?

Choosing between creating a presentation or writing a report can be a difficult task for some. But, not being able to do so correctly can often lead to drastic (sometimes even embarrassing) circumstances.

Here are a few questions that you should ask yourself before starting creating a presentation or writing a report –

• How much time do I have with my audience? If you have only about 20 to 30 minutes with you audience to share the required information, it is perhaps better to give a presentation than to write a report. A report (unless written in less than 10 pages), will usually take more than this much time to be completely understood.
• Does your intended audience prefer to read or to hear/watch? People have their own preferences when it comes to consuming information. Some people like to read, while others prefer hearing or visual comprehension to gain knowledge. Be sure to ask them their preference, and make your decision accordingly.
• What are you good at – Presentation or Report Writing? If the above two questions are not important or if your audience doesn’t have a preference, a good way to start would be to focus on your strengths. Ask yourself – what are you more comfortable with? Is a creating and delivering a presentation? Or, is it writing a report? Make a decision based on your capability. A little introspection can definitely go a long way in helping you choose the right direction.

How to Create an Attractive Presentation?

If you end up deciding to go down the presentation route, then we’ve got you covered.

The main objective of this site is to help you create better presentations!

Thus, be sure to check out a few other posts on this website that provide little ninja tips on how you can make your presentations attractive in a few easy steps!

A good place to start would be by reading this post –

7 EASY tips that ALWAYS make your PPT presentation attractive (even for beginners)

Don’t hesitate to reach out to us if you have any specific questions. We would love to help you create better presentations!

Final Thoughts

As we understood in this article, even though delivering a presentation and report writing have a similar objective of sharing interesting information, they both have their differences.

Knowing what mode of information sharing to choose can often be critical. Thus, I hope this post has helped you understand some of the key differences between the two and how to choose whether to create a presentation or write a report.

ON YOUR 1ST ORDER

How To Write A Report Introduction: An Academic Guide

By Laura Brown on 27th July 2023

You are definitely here to learn how to write an introduction to a report. So let’s answer it directly!

Well, an effective introduction of a report should succinctly introduce the topic, state the purpose and scope of the report, and provide a brief overview of the key points to be discussed . A report introduction should capture the reader’s interest and set the tone for the rest of the document.

This could be the summary of what should be included in a report introduction and how you can write it. But this summary is not enough to understand completely how you are going to start your report.

Since you are here, you must have got an academic report to tackle. Well, let’s start by talking about something that’s often overlooked but absolutely crucial – the introduction! Trust us, nailing the introduction can make a world of difference to your entire report.

Your report introduction is like the friendly handshake you offer to your readers. It sets the tone, gives an overview of what’s to come, and entices them to stick around for the good stuff. A well-crafted intro not only impresses your readers but also shows off your writing chops and analytical skills.

So, let’s dive into the world of introductions and make your reports shine right from the very start! Get ready to captivate your audience and make your mark in the educational realm. Let’s go!

1. First, Understand The Purpose Of Your Report

To embark on successful academic writing , it’s crucial to grasp the essence of your report’s purpose. Reports come in various types, including essays, research papers, case studies, and many more! Each type requires a tailored approach to crafting a report introduction that captivates your readers.

Once you have identified the type of report you have got to prepare, the second most important thing is to understand why you have been given this report. What is the purpose, and what could be the possible outcome of completing this report.

2. Analyse The Target Audience

Audience engagement is a critical aspect of your report! Let’s shine a spotlight on your readers, who are the real heroes, and explore the art of tailoring your report introduction to captivate them.

It is really essential to consider the readers’ background and knowledge. Are they seasoned professors, fellow students, or professionals in a specific field? Understanding their perspectives helps you strike the perfect balance of technicality and simplicity in your introduction.

Crafting an introduction that speaks directly to your audience is the key. Inject enthusiasm, sprinkle relatable examples, and address their pain points . Use audience-savvy techniques, ensuring your introduction resonates with readers and leaves them eager to explore your entire report.

So, let’s dive in and charm your audience with an introduction they won’t forget! Let’s get started with how to write a report introduction!

3. Elements of a Strong Introduction

Before we head directly into how to start a report introduction, we need to understand some basic elements of the introduction of a report. A well-crafted introduction not only piques the interest of the readers but also sets the tone for the entire document. To achieve this, it should incorporate the following essential elements:

• Opening Hook or Attention-Grabber

The first few sentences of your introduction should captivate the reader’s attention and compel them to delve further into your report. An opening hook can take various forms, such as a thought-provoking question, a compelling statistic, a vivid anecdote, or a relevant and surprising fact.

• Contextualising the Report’s Topic

Following the attention-grabber, it is essential to provide the necessary context for your report’s topic. This contextualisation allows readers to grasp the background, relevance, and significance of the subject under investigation. Incorporate relevant historical, theoretical, or practical information to situate the report within its broader academic or real-world context.

• Thesis Statement or Main Objective

The thesis statement, often positioned at the end of the opening paragraph of the report introduction, concisely articulates the main objective or central argument of your report. It should be clear, specific, and focused, guiding readers on what they can expect to explore further in the document. A strong thesis statement sets the direction for the entire report, providing a roadmap for readers to navigate the subsequent sections with a clear understanding of the primary purpose.

• Overview of Report Structure and Sections

To facilitate navigation and comprehension, it is crucial to provide readers with an overview of the report’s structure and its key sections. This section-by-section outline acts as a guide, giving readers a glimpse of the organisation and flow of the report.

By skillfully incorporating these elements, your introduction will establish a strong groundwork for your report, fostering engagement and understanding throughout its entirety. Now we can move on with your actual question, how to write an introduction for an academic report! After reading this guide, if you still find anything difficult, you can always contact our report writing service for 24/7 assistance.

4. Crafting the Opening Hook

The art of crafting an engaging opening hook lies in its ability to seize the reader’s attention from the outset. Anecdotes and real-life examples breathe life into the report , making complex topics relatable and captivating for your readers. As you go on to illustrate the practical implications of the subject matter, your readers can immediately connect with the content. It will allow you to foster a sense of curiosity to explore further.

In addition to anecdotes, you should incorporate relevant statistics or data. It infuses credibility and significance into the introduction. Numbers possess a persuasive power, shedding light on the magnitude of an issue and underscoring the urgency of the report’s focus. Thought-provoking questions, on the other hand, spark introspection and stimulate critical thinking. Coupled with compelling quotes, they entice readers to contemplate the broader implications of the subject matter.

An effective opening hook in the report introduction, whether through anecdotes, statistics, or questions, sets the stage for an intellectually stimulating journey through the report’s core ideas. By capturing your reader’s imagination, the introduction paves the way for a rewarding exploration of the report’s findings and insights.

Since, students often search for how to write an introduction for a report example, here is one for you. The opening of the introduction could be like this:

In the age of digital interconnectedness, social media platforms have revolutionised the way we communicate, share information, and interact with others. The allure of virtual networks, however, comes hand in hand with growing concerns about their impact on mental health. As these platforms become an integral part of our daily lives, it is crucial to examine the intricate relationship between social media usage and its potential consequences on individuals’ psychological well-being, a pressing issue that forms the focal point of this academic report.

5. Providing Context for the Report

A well-contextualised introduction is paramount to the comprehension of the matter of the report. You should first delve into the background and history of the topic to provide readers with a comprehensive understanding of its evolution over time. This historical perspective lays the groundwork for appreciating the report’s relevance in the present context.

Moreover, describing the current relevance and significance of the topic bridges the gap between theory and practice. It highlights the practical implications and real-world applications, enticing readers to explore further. In addition to how to write a report introduction, it is essential to address the previous research or related studies to showcase the existing body of knowledge and identify gaps that the current report aims to fill.

By combining historical context, present-day relevance, and existing research, the introduction forges a clear pathway for readers to navigate through the report’s findings, enriching their understanding and appreciation of the subject matter.

Let’s have a look at an example from the sample report introduction:

The exponential rise of social media has transformed the dynamics of social interactions, communication, and information dissemination, transcending geographical boundaries. With billions of users actively engaging on platforms such as Facebook, Twitter, Instagram, and TikTok, the implications on mental health have garnered significant attention from researchers, health professionals, and society at large. This report endeavours to delve into the multifaceted impacts of social media on mental health, analysing its effects on emotional well-being, self-esteem, and psychological distress.

6. Formulating a Clear Thesis Statement

As we go on to learn how to write an introduction of a report, we should know about the thesis statement. A strong thesis statement is like the backbone of your whole work. It’s the core purpose and focus of what you are doing. When you define the main objective and scope in your thesis, it gives your readers a sneak peek into what you are trying to achieve.

To make it effective, keep the thesis concise and specific. Avoid any vagueness or ambiguity . This will help sharpen the direction of the report and guide your readers to understand the main argument better.

When your thesis aligns with the objectives of your report, everything flows more smoothly. It acts as a navigational tool, guiding you and your readers through all the details and helping everyone grasp the subject matter better. So, get ready to make your report shine with a killer thesis statement!

Let’s have an example of a thesis statement from the introduction of a report:

This report aims to explore the complexities of the relationship between social media usage and mental health, considering both positive and negative aspects. By synthesising existing research, psychological theories, and empirical evidence, we seek to shed light on the various mechanisms through which social media can influence mental health outcomes. Ultimately, this examination underscores the importance of promoting digital well-being and fostering responsible social media use for individuals of all ages.

7. Outlining the Report Structure

An effectively outlined report structure serves as a roadmap for readers. It gives readers a clear and organised overview of what’s inside. First off, listing the major sections or points give them a quick glimpse of how it’s all laid out.

And here’s the trick: a brief description of each section helps readers know what to expect. That way, they can read with focus and easily find what they need later.

When you highlight the logical progression of the report, it keeps everything flowing smoothly. Each section builds upon the previous ones, creating a cohesive narrative. This way, readers can get a comprehensive understanding of the topic.

Putting it all together, a well-structured report becomes a valuable guide for your readers. It leads them through all the details and ensures a rewarding and informed reading experience.

Do’s & Don’ts of How to Make a Report Introduction

Concluding on how to write a good introduction for a report.

A strong introduction forms the backbone of your report, as it plays a pivotal role in engaging readers and guiding their journey through the study’s contents. By recapitulating the significance of a well-crafted introduction, we underscore how it captivates readers from the outset, fostering their interest and curiosity.

The introduction sets the tone for the entire report, shaping readers’ perceptions and expectations. As this guide highlights the key elements for creating an effective introduction and how to start writing a report introduction, we encourage students to apply these principles to their own reports. By doing so, they can elevate the impact of their work, leaving a lasting impression on their readers.

We hope that this guide will help you through the introduction process. You can further go on to read how to write a conclusion for a report , so that you can create an excellent report for you.

Laura Brown, a senior content writer who writes actionable blogs at Crowd Writer.

How to Create an Outstanding Report Presentation!

A report presentation is a daily necessity for most companies. Employees are constantly working on compiling data and facts about their company and department and presenting them in PowerPoint presentations. But often, the presentation design fails to impress.

In this article, you’ll learn how to visualize hard data into an appealing and engaging report presentation for your audience.

What exactly is a report?

A business report is a formal document that communicates corporate information clearly and concisely .

In a report presentation, a company presents data, facts and information, quarterly balance sheets, turnover, HR developments , and so on.

Why report presentations are so important

Report presentations are essential to the success of your business . Why? It’s simple.

Report presentations provide a coherent overview of your company’s performance : What is the current status quo? Which strategic decisions need to be made in the future? How are resources being allocated?

This clear presentation forms the basis for future fact-based decisions . This means it must present facts transparently and answer any business-related questions .

What does a good report presentation look like?

A report presentation has to be clear and concise – after all, you want your audience to understand what you’re saying.

Reporting on data is often very dry. You need to present it in the most visually interesting way possible . An attractive report design will help your audience understand your key messages immediately, without having to delve into specific corporate figures . Keep reading for tips on how to do this.

How to create an engaging report presentation: 5 tips

Report presentations are usually time-limited, so focus on the essential information . The key is to communicate facts clearly and concisely .

Give your information visual interest. Microsoft PowerPoint offers numerous possibilities for enhancing the look of your presentation. Below we have compiled 5 tips for you on how to create an appealing report.

Tip 1: Prepare properly

Preparation lays the foundation for a successful report presentation. Think carefully about how you want to present specific facts and data. Know what you want to say and what your goals are – that’s key for a great report presentation layout. Each slide must have a specific purpose . Only include data that is essential to convey your message .

Give your slides variety but don’t overload them with information or graphics. Less is often more. Try out the unique features of PowerPoint and see which option best suits your presentation.

Focus on the most important key figures and avoid unnecessary details . A good report presentation should make your key statements understandable without your audience having to delve deeper into the company’s key figures.

For 11 helpful tips on preparing your presentations, check out our post, Preparing a PowerPoint Presentation .

Tip 2: Chose the right charts and diagrams

Charts and diagrams are the best way to visualize figures and data. Not only are they visually appealing, but they also summarize your statements in a way that is easy to understand .

PowerPoint offers a wide range of charts and diagrams . You can choose from pie charts, bar charts and area charts, as well as other customizable diagram options. We’ve summarized an overview of the best diagram styles and when to use them in our article, 10 Chart Types: Which One Is Right for My Data?

Some chart types are more suited to specific data . For example, a pie chart is a terrific way to show gender distribution in your company. Bar or column charts can be used to visualize sales, balance sheets and profits.

If you want to illustrate aspects that have happened over a longer period of time, area charts, line charts and of course timelines are ideal.

Feel free to combine several chart types . Let your creativity run free. You can also add icons to your diagrams. The possibilities are endless! Just keep it simple and don’t overload your slides. You can find professionally designed icons in our shop . Take a look at these:

Once you’ve found the right type of chart or diagram, it’s time to highlight the most vital information in it . This helps your audience understand your key messages and quickly identify the most important aspects of your report presentation. If you need to, you can further explain these aspects as you go along.

You’ll find professionally designed slide templates for various charts in our shop . For example, this template:

Tip 3: Reuse layouts

Certain topics often reappear in report presentations. A good example of this is quarterly figures or annual financial statements. With these kinds of topics, it makes sense to the invest time in creating an optimal layout that you can reuse .

If you want to compare quarterly figures or annual financial statements, using the same layout makes any differences clear and obvious to your audience.

You can find out how to create your own layouts and other tips & tricks here .

Tip 4: Other design elements

You can also use additional design elements to enhance your report presentation . There are unlimited, creative options to choose from. Think carefully about which elements will visually support your statements.

Try to include transparent images . These are more attractive than normal images and set visual accents when combined with text or graphics. Transparent images are also effective as customized backgrounds, like on title slides. We’ve put together more information on transparent images for you here .

Another design idea is icons . These small images help to break up blocks of text and reduce presentation content to a bare minimum. The simple messages behind icons are universally understood and save space on slides. More information can be found here .

Tip 5: Practice, practice, practice

Ideally, a report presentation should need little accompanying information – your slides should speak for themselves . But that doesn’t mean you don’t need to practice. Especially with diagrams, extra information can further support the infographics. Put particular focus on getting your key messages across.

Think about any questions that your audience may have. Even when your report presentation covers only key content, it’s still important to know and convey more in-depth background information on data, facts and figures in case of follow-up questions .

Of course, there’s so much more that goes into a convincing presentation. Here are some articles with helpful tips:

• 16 Ways to Kick-Start Your Presentation
• Body Language in PPT Presentations: 8 Tips & Tricks
• Rhetoric Skills: How to Speak and Present Effectively
• Presentation Hack: Always Focus on Your Audience’s Needs
• Because First Impressions Aren’t Everything: 20 Tips and Ideas to End Your Presentation in Style

You can find more helpful articles in our blog. ► To the blog

Create expert report presentations

Report presentations are a common part of day-to-day business. With their clear graphic elements, reports communicate unambiguous information that is essential for a company’s success.

No doubt your next report presentation is already in your business calendar. Take our tips to heart and try them in your next report.

Do you have questions about report presentations or general questions about PowerPoint? Feel free to contact us at [email protected] . We’re here to help!

Are you looking for professionally designed slide templates for your report presentation? Take a look around our shop. We have a wide variety of slide templates on numerous (business) topics. You’re sure to find the right slide set for your needs. For example, here’s one for your financial report:

You can find more templates here ► To the shop

These articles might also interest you:

• The Right Way to Use Pie Charts in PowerPoint
• PowerPoint Layout: Tips & Tricks Plus 6 Modern Ideas for Your Slide Layout!
• Make a PowerPoint Image Transparent: The Pro Guide
• Icons: An Amazing Way to Improve Your Content
• Preparing a PowerPoint Presentation: 11 Tips for Guaranteed Success!
• 10 Chart Types: Which One Is Right for My Data?

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How to Nail the Q&A After Your Presentation

• Caroline Webb

You can’t rehearse it, but you can be prepared.

When preparing to give a presentation, most professionals focus their energy on the main portion of their talk — their key messages, slides, and takeaways. And far too few people think through how you’ll answer questions at the end of the presentation can be a big mistake. If you’re worried about how to hand the Q&A, there are several things you can do. Change your mindset. Rather than dreading this part of the talk, develop an appreciation for the conversation. It’s a good thing that people have follow-up questions and want to further engage with your content. Beforehand, think through the types of questions audience members might ask. Put yourself in your shoes and ask yourself what concerns they might have about how your message impacts their job. Then, when you’re asked a question, especially one that might be contentious, start your answer by focusing on where you and the person asking it agree. This makes the person feel seen and connected to you. And if you’re asked a question out of left field, be curious. Ask follow-up questions that help you understand what they’re getting at and where they’re coming from.

If you’re not a huge fan of public speaking , you’re in good company. It’s such a widely shared source of anxiety that when psychologists want to induce unpleasant stress in a person for experimental purposes, they often use a public speaking task called the Trier Social Stress Test . The test requires people to give a talk and do sums in front of a panel of impassive listeners, and it reliably generates stress markers such as a faster heart rate, raised cortisol levels, and “enhanced skin conductance,” which is the polite way of saying sweaty palms.

• Caroline Webb  is the author of  How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life .  She is also CEO of coaching firm  Sevenshift , and a Senior Adviser to McKinsey & Company. Follow her on Twitter  @caroline_webb_ ,  Facebook , or  Google + .

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How To Write A Presentation 101 | Step-by-Step Guides with Best Examples | 2024 Reveals

Jane Ng • 05 Apr 2024 • 8 min read

Is it difficult to start of presentation? You’re standing before a room full of eager listeners, ready to share your knowledge and captivate their attention. But where do you begin? How do you structure your ideas and convey them effectively?

Take a deep breath, and fear not! In this article, we’ll provide a road map on how to write a presentation covering everything from crafting a script to creating an engaging introduction.

So, let’s dive in!

Table of Contents

What is a presentation , what should be in a powerful presentation.

• How To Write A Presentation Script
• How to Write A Presentation Introduction 

Key Takeaways

Tips for better presentation.

• How to start a presentation
• How to introduce yourself

Start in seconds.

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Presentations are all about connecting with your audience. 

Presenting is a fantastic way to share information, ideas, or arguments with your audience. Think of it as a structured approach to effectively convey your message. And you’ve got options such as slideshows, speeches, demos, videos, and even multimedia presentations!

The purpose of a presentation can vary depending on the situation and what the presenter wants to achieve. 

• In the business world, presentations are commonly used to pitch proposals, share reports, or make sales pitches. 
• In educational settings, presentations are a go-to for teaching or delivering engaging lectures. 
• For conferences, seminars, and public events—presentations are perfect for dishing out information, inspiring folks, or even persuading the audience.

That sounds brilliant. But, how to write a presentation?

How To Write A Presentation? What should be in a powerful presentation? A great presentation encompasses several key elements to captivate your audience and effectively convey your message. Here’s what you should consider including in a winning presentation:

• Clear and Engaging Introduction: Start your presentation with a bang! Hook your audience’s attention right from the beginning by using a captivating story, a surprising fact, a thought-provoking question, or a powerful quote. Clearly state the purpose of your presentation and establish a connection with your listeners.
• Well-Structured Content: Organize your content logically and coherently. Divide your presentation into sections or main points and provide smooth transitions between them. Each section should flow seamlessly into the next, creating a cohesive narrative. Use clear headings and subheadings to guide your audience through the presentation.
• Compelling Visuals: Incorporate visual aids, such as images, graphs, or videos, to enhance your presentation. Make sure your visuals are visually appealing, relevant, and easy to understand. Use a clean and uncluttered design with legible fonts and appropriate color schemes. 
• Engaging Delivery: Pay attention to your delivery style and body language. You should maintain eye contact with your audience, use gestures to emphasize key points, and vary your tone of voice to keep the presentation dynamic. 
• Clear and Memorable Conclusion: Leave your audience with a lasting impression by providing a strong closing statement, a call to action, or a thought-provoking question. Make sure your conclusion ties back to your introduction and reinforces the core message of your presentation.

How To Write A Presentation Script (With Examples)

To successfully convey your message to your audience, you must carefully craft and organize your presentation script. Here are steps on how to write a presentation script: 

1/ Understand Your Purpose and Audience

• Clarify the purpose of your presentation. Are you informing, persuading, or entertaining?
• Identify your target audience and their knowledge level, interests, and expectations.
• Define what presentation format you want to use

2/ Outline the Structure of Your Presentation

Strong opening.

Start with an engaging opening that grabs the audience’s attention and introduces your topic. Some types of openings you can use are: 

• Start with a Thought-Provoking Question: “Have you ever…?”
• Begin with a Surprising Fact or Statistic: “Did you know that….?”
• Use a Powerful Quote: “As Maya Angelou once said,….”
• Tell a Compelling Story : “Picture this: You’re standing at….”
• Start with a Bold Statement: “In the fast-paced digital age….”

Main Points

Clearly state your main points or key ideas that you will discuss throughout the presentation.

• Clearly State the Purpose and Main Points: Example: “In this presentation, we will delve into three key areas. First,… Next,… Finally,…. we’ll discuss….”
• Provide Background and Context: Example: “Before we dive into the details, let’s understand the basics of…..”
• Present Supporting Information and Examples: Example: “To illustrate…., let’s look at an example. In,…..”
• Address Counterarguments or Potential Concerns: Example: “While…, we must also consider… .”
• Recap Key Points and Transition to the Next Section: Example: “To summarize, we’ve… Now, let’s shift our focus to…”

Remember to organize your content logically and coherently, ensuring smooth transitions between sections.

You can conclude with a strong closing statement summarizing your main points and leaving a lasting impression. Example: “As we conclude our presentation, it’s clear that… By…., we can….”

3/ Craft Clear and Concise Sentences

Once you’ve outlined your presentation, you need to edit your sentences. Use clear and straightforward language to ensure your message is easily understood.

Alternatively, you can break down complex ideas into simpler concepts and provide clear explanations or examples to aid comprehension.

4/ Use Visual Aids and Supporting Materials

Use supporting materials such as statistics, research findings, or real-life examples to back up your points and make them more compelling. 

• Example: “As you can see from this graph,… This demonstrates….”

5/ Include Engagement Techniques

Incorporate interactive elements to engage your audience, such as Q&A sessions , conducting live polls, or encouraging participation. You can also spin more funs into group, by randomly dividing people into different groups to get more diverse feedbacks!

6/ Rehearse and Revise

• Practice delivering your presentation script to familiarize yourself with the content and improve your delivery.
• Revise and edit your script as needed, removing any unnecessary information or repetitions.

7/ Seek Feedback

You can share your script or deliver a practice presentation to a trusted friend, colleague, or mentor to gather feedback on your script and make adjustments accordingly.

More on Script Presentation

How to Write A Presentation Introduction with Examples

How to write presentations that are engaging and visually appealing? Looking for introduction ideas for the presentation? As mentioned earlier, once you have completed your script, it’s crucial to focus on editing and refining the most critical element—the opening of your presentation – the section that determines whether you can captivate and retain your audience’s attention right from the start. 

Here is a guide on how to craft an opening that grabs your audience’s attention from the very first minute: 

1/ Start with a Hook

To begin, you can choose from five different openings mentioned in the script based on your desired purpose and content. Alternatively, you can opt for the approach that resonates with you the most, and instills your confidence. Remember, the key is to choose a starting point that aligns with your objectives and allows you to deliver your message effectively.

2/ Establish Relevance and Context

Then you should establish the topic of your presentation and explain why it is important or relevant to your audience. Connect the topic to their interests, challenges, or aspirations to create a sense of relevance.

3/ State the Purpose

Clearly articulate the purpose or goal of your presentation. Let the audience know what they can expect to gain or achieve by listening to your presentation.

4/ Preview Your Main Points

Give a brief overview of the main points or sections you will cover in your presentation. It helps the audience understand the structure and flow of your presentation and creates anticipation.

5/ Establish Credibility

Share your expertise or credentials related to the topic to build trust with the audience, such as a brief personal story, relevant experience, or mentioning your professional background.

6/ Engage Emotionally

Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning.

Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations. Aim for clarity and brevity to maintain the audience’s attention.

For example, Topic: Work-life balance

“Good morning, everyone! Can you imagine waking up each day feeling energized and ready to conquer both your personal and professional pursuits? Well, that’s exactly what we’ll explore today – the wonderful world of work-life balance. In a fast-paced society where work seems to consume every waking hour, it’s vital to find that spot where our careers and personal lives harmoniously coexist. Throughout this presentation, we’ll dive into practical strategies that help us achieve that coveted balance, boost productivity, and nurture our overall well-being. 

But before we dive in, let me share a bit about my journey. As a working professional and a passionate advocate for work-life balance, I have spent years researching and implementing strategies that have transformed my own life. I am excited to share my knowledge and experiences with all of you today, with the hope of inspiring positive change and creating a more fulfilling work-life balance for everyone in this room. So, let’s get started!”

🎉 Check out: How to Start a Presentation?

Whether you’re a seasoned speaker or new to the stage, understanding how to write a presentation that conveys your message effectively is a valuable skill. By following the steps in this guide, you can become a captivating presenter and make your mark in every presentation you deliver.

Additionally, AhaSlides can significantly enhance your presentation’s impact. With AhaSlides, you can use live polls , quizzes , and word cloud to turn your presentation into an engaging and interactive experience. Let’s take a moment to explore our vast template library !

Frequently Asked Questions

How to write a presentation step by step .

You can refer to our step-by-step guide on How To Write A Presentation Script: Understand Your Purpose and Audience Outline the Structure of Your Presentation Craft Clear and Concise Sentences Use Visual Aids and Supporting Material Include Engagement Techniques Rehearse and Revise Seek Feedback

How do you start a presentation? 

You can start with an engaging opening that grabs the audience’s attention and introduces your topic. Consider using one of the following approaches: Start with a Thought-Provoking Question: “Have you ever…?” Begin with a Surprising Fact or Statistic: “Did you know that….?” Use a Powerful Quote: “As Maya Angelou once said,….” Tell a Compelling Story : “Picture this: You’re standing at….” Start with a Bold Statement: “In the fast-paced digital age….”

What are the five parts of a presentation?

When it comes to presentation writing, a typical presentation consists of the following five parts: Introduction: Capturing the audience’s attention, introducing yourself, stating the purpose, and providing an overview. Main Body: Presenting main points, evidence, examples, and arguments. Visual Aids: Using visuals to enhance understanding and engage the audience. Conclusion: Summarizing main points, restating key message, and leaving a memorable takeaway or call to action. Q&A or Discussion: Optional part for addressing questions and encouraging audience participation.

A writer who wants to create practical and valuable content for the audience

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How to write a presentation (and deliver it, even via Zoom)

Jack elliott.

31 minute read

You’ve been asked to give a presentation. Chances are, your response will be roughly one of the following:

1. It’s a subject you’re passionate about and you’re a confident speaker. You’re pleased to have the opportunity.

2. You secretly worry that your style is flat and unengaging. You’re not looking forward to it.

3. At best, the prospect makes you nervous; at worst, terrified. You’d rather have root canal surgery.

If you belong in one of the last two categories, you probably know you’re not alone. You may have heard the statistic that public speaking is more widely feared even than death .

However you feel about the prospect of presenting, this comprehensive guide will take you step by step through the process of planning, writing and delivering a presentation you can be proud of (even via Zoom).

Use the contents links below to jump to the section you need most, make your way through methodically from start to finish, or bookmark this page for next time you need it.

What is a presentation?

Essentially, it’s a story. And its origins go back thousands of years – to when our ancestors gathered around the campfire to listen to the wise elders of the tribe. Without PowerPoint!

These days, presentations encompass the glitz and scale of the Oscars or the new iPhone launch through to business briefings to smaller audiences, in person or – increasingly – online. We’re focusing on the business side.

Whatever the occasion, there’s always an element of drama involved. A presentation is not a report you can read at your leisure, it’s an event – speakers are putting themselves on the spot to explain, persuade or inspire you. Good presentations use this dynamic to support their story.

Always remember: everyone wants you to do well

If you are nervous, always remember: no one sets out to write a poor presentation and no one wants to go to one either. There may be private agendas in the room, but for the most part audiences approach presentations positively. They want to be engaged and to learn. They want you to do well.

First things first: the date’s in the diary and you need to prepare. Let’s break it down.

1. Preparing your presentation

Imagine you’re a designer in the automotive industry and your boss has asked you to give a presentation. The subject: the future of the car and how it will fit with all the other modes of transport.

Where to start? How to approach it? First you need an angle, a key idea.

We talk about ‘giving’ a presentation – and of course it’s the audience who will be receiving it. So, instead of beginning with cars (in this case), let’s think about people. That way we can root the talk in the everyday experience we all share.

Maybe you remember a time you were stuck in traffic on a motorway. Morning rush hour. No one moving. Up ahead children were crossing a footbridge on their way to school, laughing at the cars going nowhere. And you thought, ‘Enjoy it while you can! This will be you one day.’ But maybe not. Surely we can do better for future generations!

There’s your opening – the whole issue captured in a single image, and you’ve immediately engaged your audience with a simple story.

The who, the why and the what

Always begin with the people you’ll be addressing in mind. Before you start writing, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say?

The answers will provide the strong foundations you need and start the ideas flowing. Ignore them and you risk being vague and unfocused. Clear writing is the result of clear thinking and thinking takes time, but it’s time well spent.

Got a presentation to write? Before you do anything else, answer three fundamental questions: who is your audience, why are you talking to them and what do you want to say? @EmphasisWriting Click To Tweet

Start with the audience

Are you a senior car designer talking to your team? If the answer’s yes, you can assume high-level, shared knowledge.

But if you’re talking to the sales or marketing departments, you can’t make the same assumptions – there are issues you might have to explain and justify. And if it’s a press briefing, it’s about getting the message out to the general public – a different story again.

Knowing your audience will also dictate your tone. Your presentation to the board is likely to be quite formal, whereas a talk for your team can be more relaxed.

And what’s the audience’s mood? On another occasion you might have bad news to deliver – perhaps the national economy and the company’s finances are threatening people’s jobs. Then you must empathise – put yourself in their position and adapt your tone accordingly.

I want to …

You also need a clear objective (the why ). For our car designer, the overriding objective should be to plant a key idea in the audience’s mind. Starting with that image of the schoolchildren, it’s to convince the audience that the company has a radical and distinctive design future.

That’s the takeaway. How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

Objectives should always complete the statement ‘I want to …’. What do you want to do ?

It’s about …

The what is the substance of your presentation – the building blocks, all the facts and figures that tell the audience ‘It’s about …’.

Back to our designer. The move away from petrol and diesel will allow a complete rethink of car design. The electric power unit and battery can lie under the car’s floor, freeing up all the space taken up by the conventional engine. And then there are all the issues around emission-free, autonomous vehicles in the ‘smart’ cities of the future.

When you’re planning, it can be helpful to get all the information out of your head and onto the page, using a mind map , like the example below (for a talk on UK transport policy).

This is an effective way of unlocking everything you know (or still need to do more research on). Start with your main topic, then keep asking yourself questions (like who, what, when, where, how and why) to dig into all the aspects.

Mind map with the topic of ‘UK transport policy at the centre. Arrows point out to six bubbles with the labels ‘Who’, ‘When’, ‘Why’, ‘How’, ‘What’ and ‘Where’. More arrows point out from each of these bubbles to explore related points in each area, and still more arrows from some of those points to expand further. The information reads:

• Special interests / NGOs
• Need for clear government direction
• What industry will do
• R&D spend
• What industry is doing
• Congestion [this leads to the sub-point ‘Wasted time and money’]
• More pollution
• More congestion
• More wasted time and money
• Climate change
• Road pricing
• Legislation
• Working together
• New technology
• Exports/revenue
• Social policy
• Rest of world
• Emerging economies

Once you’ve got it all out on the page, you can identify which parts actually belong in your presentation. Don’t try to include every last detail: audiences don’t want to process piles of information. They are more interested in your ideas and conclusions.

Now let’s put all this research and planning into a structure.

2. How to structure your presentation

On 28 August 1963, Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in Washington DC and delivered one of the most powerful speeches in history: ‘I have a dream’.

He was the leader of the civil rights movement in the US and his audience that day numbered in the hundreds of thousands. His goal was to inspire them to continue the struggle.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your structure. This will be the backbone of your presentation, giving it strength and direction.

Explain in a logical sequence

When you explain, you add to people’s knowledge to build the key idea. But ask yourself, what does this audience already know?

If you’re an astrophysicist talking to an audience of your peers, you can use terms and concepts you know they’ll be familiar with. If you’re explaining black holes to Joe Public, you can’t do that. Typically, you’ll have to use simple analogies to keep the audience with you (‘Imagine you’re in a huge dark room …’).

Whether it’s black holes or new software, good explanations start with what we know and then build on that understanding, step by step, layer by layer. The audience will stay with you if they can follow your logic and you can help this with linking comments – ‘Building on that … ‘, ‘This means …’, ‘To illustrate that, I’ve always found …’.

Presentations usually aim to either explain, persuade or inspire – sometimes with elements of all three. Your aim will determine your presentation's structure. @EmphasisWriting Click To Tweet

We need to change

If you’re writing a persuasive presentation, you also need to follow a particular sequence.

Whether you’re writing a pitch for a prospective customer or making research-based recommendations to a client, you follow the same structure. That structure is the Four Ps . It’s a powerful way of leading your audience’s thinking.

Start with the current situation – where you are now ( position ). Explain why you can’t stay there, so the audience agrees things have to change ( problem ). Suggest up to three credible ways you can address the issue ( possibilities ). Then decide which one is the optimum solution ( proposal ).

Three is a magic number for writers – not too many, not too few. But there may be one standout possibility, in which case you go straight to it ( position, problem, proposal ).

Think about how the pandemic has profoundly changed our working lives. Towns and cities are full of offices that people used to commute to. But to maintain social distancing, we’ve been encouraged to work from home where possible and to stay away from public transport.

At some point, decision-makers within organisations will have to make a call – or share a recommendation – about what to do long term. Should we go back to the office, stay at home or combine the two?

If we had to present on this choice using the Four Ps structure, we could outline the pros and cons of each possibility and then make a push for the one we recommend above the others. Or we could join the likes of Google and Twitter and simply propose purely remote working well into the future.

I have a dream

A presentation that inspires is about the future – about what could be. Scientists inspire children to follow careers in astronomy or physics with their passion and stunning visuals. Designers re-energise companies with their radical, exciting visions. Business leaders convince their staff that they really can turn things around.

An audience watching an inspirational presentation is not going to take away lots of facts and figures. What’s important is their emotional and intellectual engagement with the speaker, their shared sense of purpose. One way to build that engagement is with your structure.

From dark to light

The most inspiring presentations are so often born of shared struggle. On 13 May 1940, Winston Churchill addressed the British parliament – and the British people listening on their radios – in the darkest days of the Second World War.

He was brutally realistic in his assessment of the current position: ‘We have before us many, many long months of struggle and of suffering.’ He then set out his policy: ‘To wage war by sea, land and air, with all our might … against a monstrous tyranny’, and the prize: ‘Victory, however long and hard the road may be.’

In difficult situations, audiences immediately see through false hope and empty rhetoric. They want honest acknowledgement, and the determination and clear strategy to lead them to the future.

We can imagine how the same structure could show up in a more business-related context:

‘I’m not going to sugar-coat the figures. We have to change to save jobs and secure our future. There will be dark days and sacrifices along the way, but what’s the hardest part of any turnaround? It’s getting started. To do that, we all need to keep asking two fundamental questions: where can we improve, how can we improve? And if we push hard enough and if we’re utterly relentless, change will come and our momentum will build.’

Are you going to appeal to your audience’s

• habits of thought (current beliefs)?

If your recommendations run counter to their current beliefs, try appealing to their emotions.

3. Writing your presentation script

You don’t have to write a script. Some people put a few PowerPoint slides together and wing it; others make do with bullets on a smartphone, laptop or cue cards. It depends on the event and the presenter.

Writing a full script takes time, but if it’s a very important presentation and you might use it again – perhaps to appeal for investment – it will be worth it.

Some people will write a full script because the company or organisation that’s commissioned a presentation will want to see a copy well ahead of the event (often for legal reasons). Others will write the script, edit it down to the required time and then edit it down again to bullets or notes.

If the presentation is to a small audience, your notes or bullets will suit a more conversational approach. There are no rules here – see what works best for you. But what you must do is know your subject inside out.

To write clearly, you must think clearly and a full script will expose the areas that aren’t clear – where an explanation needs strengthening, for example, or where you should work on a transition.

Timing is everything

A full script also helps with working out timing, and timing is crucial. TED talks, for example, have a strict 18-minute limit, whether in front of an audience or online. That’s short enough to hold attention, but long enough to communicate a key idea. (The ‘I have a dream’ speech lasted 17 minutes 40 seconds and it changed the world.)

It takes a very skilled presenter to go much over 30 minutes. If you are taking questions during or after your presentation , however, it’s fine to build in extra time.

Imagine you’re writing your presentation in full and your slot is 20 minutes. On an A4 page with a 14-point Calibri font and 1.5 line spacing, that will equate to about 10 pages.

You can also divide the page in two, with slides on the left and text on the right (or vice versa). Then you can plan your words and visuals in parallel – and that will be roughly 20 pages.

Script page with a slide on the left-hand side and text on the right. The slide has the heading ‘What is your purpose?’ and has a photo of a smiling person at a whiteboard mid-presentation. The text on the slide reads:

Do you want to:

• do a combination of all three?

The notes next to the slide read:

How should they do that? Should they explain, persuade or inspire – the three key strategies for any presentation? You may need to use several of them to achieve your goal.

The most powerful key on your keyboard – Delete

Use these numbers as your goal, but your first draft will probably be longer. That’s when you start deleting.

Be ruthless. Anything not adding to the story must go, including those anecdotes you’ve been telling for years ( especially those anecdotes). It’s not about what you want to tell the audience, it’s about what they need to hear.

Don’t feel you have to include every single issue either. Dealing with two or three examples in some detail is far better than saying a little bit about many more.

And interpret visual material you’re displaying rather than describing it, just as you wouldn’t repeat the text that’s on the screen. The audience can see it already.

It’s a conversation

Be yourself – don’t write a script that’s not in your style. We want the real you, not a supercharged version.

Some people are naturals when it comes to presenting – which can mean they’ve learned how to draw on their authentic strengths.

Sir David Attenborough is a great example. He has a wide-ranging knowledge of the natural world. He has an infectious passion and enthusiasm for his subject. And most importantly, he doesn’t lecture the camera: he talks naturally to his audience (and he’s now using Instagram to inspire new generations).

You can take a cue from Sir David and make your presentation style your own. Knowing your own strengths and really understanding your why will help you speak with purpose and passion.

And aim to speak naturally. Use conversational, inclusive language. That means lots of personal pronouns ( I believe, we can) and contractions ( Don’t you wonder …, you’re probably thinking …).

Sir David Attenborough introduces his new series, Our Planet at its premiere. He builds up our awareness by layering information alongside arresting statistics. These are framed simply, in relatable terms (‘96% of mass on the planet is us …’), so we easily grasp their shocking significance. He also uses ‘we’ and ‘us’ a lot to underline how this environmental emergency affects us all on ‘the planet we all call home’.

Finding the right words

Imagine you’re talking to someone as you write. And try saying the words out loud – it’s a good way to catch those complex, overlong sentences or particular words that will be difficult to say.

Presentations are not reports that can be reread – the audience has to understand what you are saying in the moment . Don’t leave them wondering what on earth you’re talking about, as they will only fall behind.

So avoid using long or complex words, or words you wouldn’t hear in everyday conversation (if your everyday conversation includes ‘quarks’ and ‘vectors’, that’s fine). And beware of jargon – it can exclude the audience and it quickly becomes clichéd and outdated.

Here are some more hints and tips on how to write effectively for speaking:

Syntax (word order): Disentangle your thoughts and arrange the words in your sentences to be simple and logical. Often, complex syntax shows up when the main point is getting lost inside excess information (or that the speaker is unsure what their main point is).

Pace, rhythm and tone: Varying the pace, rhythm and tone of sentences makes both the speaking and listening experience far more enjoyable.

Make sure the stress falls on the most important words. For example, ‘To be or not to be ‘ (where the stress rises and falls on alternate words) or ‘I have a dream ‘ (where the stress falls on the final word).

Vary the length of sentences and experiment with using very short sentences to emphasise a point.

Play with rhythm by arranging words in pairs and trios. Saying things in threes gives a sense of movement, progression and resolution: Going, going … gone . Saying words in pairs gives a more balanced tone (‘courage and commitment’, ‘energy and effort’) or a sense of tension between the words (‘war and peace’, ‘imports and exports’).

Analogies: Good analogies can work well in presentations because they paint vivid pictures for the audience. The best way to do it is to use either a simile (‘It wasn’t so much a dinner party, more like feeding time at the zoo’) or a metaphor (‘He was the fox and the company was the henhouse’).

Alliteration: This means using two or more words that start with the same sound, like ‘big and bold’, ‘sleek and shiny’ or ‘key components’. On the page alliteration may look contrived, but it can effectively highlight important phrases in a presentation.

Words to avoid: Be careful about using clichés like ‘pushing the envelope’, ‘playing hardball’ and ‘thinking outside the box’. And think carefully about using any word that ends with -ism, -ise, -based, -gate, -focused and -driven.

Be careful with humour too: don’t write jokes unless you can naturally tell them well. Keep the tone light if it fits the occasion, but a badly told joke can be excruciating.

4. How to start your presentation

People tend to remember beginnings and endings the most, so make sure your opening and conclusion are both strong.

You have about a minute to engage an audience. You want them to be intrigued, to want to know more, to come slightly forward in their seats. If you only learn one part of your presentation by heart, make it that minute.

A quick ‘thank you’ is fine if someone has introduced you. A quick ‘good morning’ to the audience is fine too. But don’t start thanking them for coming and hoping they’ll enjoy what you have to say – you’re not accepting an Oscar, and they can tell you what they thought when it’s over. Get straight down to business.

There are four basic types of introduction which will draw your audience in:

• News – ‘Positive Covid-19 tests worldwide have now reached …’
• Anecdotal – ‘About ten years ago, I was walking to work and I saw …’
• Surprise – ‘Every five minutes, an American will die because of the food they eat.’
• Historical – ‘In 1800, the world’s population was one billion. It’s now 7.8 billion.’

You can interpret these beginnings in any number of ways. If you were to say, ‘I have an admission to make …’, we will expect a personal anecdote relating to your main theme. And because you’re alone in front of us, it’s playing on your vulnerability. We’re intrigued straight away, and you’ve established a good platform for the rest of the presentation.

You can also combine these techniques. The historical beginning creates a sense of movement – that was then and this is now – as well as a surprising fact. It may prompt a thought like, ‘Wow, where’s this going?’ And you can trade on this with your own rhetorical question: ‘What does this mean for everyone in this room? It’s not what you think …’.

As well as setting up your story, you need to quickly reassure the audience they’re in safe hands. One way to do that is to give them a map – to tell them where you’re going to take them and what they’re going to see along the way.

Then you’re starting the journey together.

5. How to end your presentation

Your ending is what you want the audience to take away: your call to action, your vision of the future and how they can contribute.

If your presentation is online or to a small group in a small room, your ending is not going to be a battle cry, a call to man the barricades – that would be totally inappropriate. But equally don’t waste it with something flat and uninspiring.

Here are four effective ways to end your talk (like the intros, you can combine them or come up with your own):

• Predict the future – ‘So what can we expect in the next ten years? …’
• Quotation – ‘As our chief exec said at the meeting yesterday, …’
• Repeat a major issue – ‘We can’t carry on with the same old same old.’
• Summarise – ‘Continuous improvement isn’t our goal. It’s our culture.’

Predicting the future fits well with a historical beginning – it completes the arc of your presentation.

If you end with a quotation, make sure it’s relevant and credible – it has to be an authoritative stamp.

Repeating a major issue means pulling out and highlighting a major strand of your presentation, while summarising is about encapsulating your argument in a couple of sentences.

Your ending can also be a change of tone, perhaps signalled by the single word ‘Finally …’. It’s the audience’s cue to come slightly forward again and pay close attention.

As with your opening, it will have more impact if you’ve learned your ending – put down your notes, take a couple of steps towards the audience and address them directly, before a simple ‘Thank you.’

6. Creating your PowerPoint slides

We’ve all been there – watching a seemingly endless, poorly designed slide deck that’s simply restating what the presenter is saying. So common is this tortuous experience that there’s a name for it: Death by PowerPoint. But it doesn’t have to be like this.

Do you need slides at all?

As with your script, the first thing you should ask is ‘Do I actually need this?’ In 2019, Sir Tim Berners-Lee gave the Richard Dimbleby lecture for the BBC. He spoke for about 40 minutes with no autocue (he’d memorised his script) – and no speaker support.

This is a uniquely powerful form of presentation because the audience’s attention is totally focused on that one person. The call to action at the end of a presentation and delivering bad news are also best done without visuals.

Visual support

But if they’re well-judged and relevant, slides or other visuals can add enormously to a presentation – whether it’s photography, video or the ubiquitous PowerPoint. There are, however, two things everyone should know about PowerPoint in particular:

• It’s incredibly versatile and convenient.
• In the wrong hands, it can be unbearably tedious.

Your PowerPoint slides should not essentially be your cue cards projected onto a screen. They shouldn’t be packed margin to margin with text or full of complex diagrams.

If the presentation is live, the audience has come to watch you, not your slide deck. Online, the deck may have to work harder to sustain visual interest.

As with the script, keep your finger poised over that Delete key when you’re putting the deck together.

How many slides?

There’s no hard-and-fast rule about how many slides you should use, but think in terms of no more than one or two a minute on average. And don’t use more than a couple of short video inserts in a 20-minute presentation.

You might have a section where you show a few slides in a sequence or hold a single slide for a couple of minutes, which is fine. Varying the pacing helps to keep a presentation moving.

Optimise for psychology

As self-professed presentation aficionado David JP Phillips notes in his TEDx talk , people – and that includes your audience – have terrible working memories. If you don’t account for this fact in your slides, your talk will not have a lasting impact. In fact, most of it will be forgotten within around 30 seconds.

To counter this effect, David identifies five key strategies to use when designing your PowerPoint:

• Only have one message per slide: more than that and you’re splitting your audience’s attention.
• Don’t use full sentences on slides, and certainly don’t imagine you can talk over them if you do. People trying to read and listen at the same time will fail at both and absorb nothing. Move your running text into the documentation section instead, and keep the slide content short and sweet.
• People’s focus will be drawn to the biggest thing on the slide. If your headline is less important than the content below it, make the headline text the smaller of the two.
• You can also direct people’s attention using contrast. This can be as simple as guiding their point of focus by using white text (on a dark background) for the words you want to highlight, while the surrounding text is greyed out.
• Including too many objects per slide will sap your audience’s cognitive resources. (Your headline, every bullet, any references, even a page number each count as an object.) Include a maximum of six objects per slide and viewers will give a mental sigh of relief. This will probably mean creating more slides overall – and that’s fine.

More Powerpoint and visual aid tips

Here are a few more guidelines for creating your visual aids:

• Never dive into PowerPoint as job one in creating your presentation. Work out your talk’s structure (at least) before designing your slide deck. Making a genuinely effective PowerPoint requires that you know your subject inside out.
• List any visuals you’ll need as you prepare your script. That terrific photo you saw recently could be difficult to track down, and you might need permission and to pay to use it.
• It bears repeating: keep each slide to one key idea.
• Use the build effect of adding one bullet at a time (or use the contrast trick above) and try not to use more than three bullets per frame (or six objects overall).
• Strip each bullet to the bare minimum – no articles (‘a’, ‘an’ and ‘the’), no prepositions (‘in’, ‘at’, ‘to’ etc) and cut right back on punctuation.
• Every word that’s not there for a reason has to go. Delete, delete, delete.

‘Extra’ slides

• Use a ‘walk-in’ slide. Rather than have the audience arrive to a blank screen, this tells them who you are and your presentation’s title.
• Use occasional holding slides in between those with more content – perhaps an image but no text. They give the audience a visual rest and put the focus back on you.
• A plain white background might look fine on a computer monitor, but it will be glaring on a big screen. Invert the norm with a dark background, or use shading or ‘ghosted’ images to break up backgrounds and add visual interest.
• Some colours work better than others on-screen. Blues and greys are soft and easy on the eye. Red is a no-no, whether for backgrounds or text. And if you stick with a light background, favour a more subtle dark grey over black for the text.
• Use sans serif fonts (like Arial, Helvetica or Calibri) and think about point size – make sure it’s easily legible.
• Only use upper case where absolutely necessary.

Images and data

• Photos work well full screen, but they also really stand out well on a black background.
• Make sure your charts and graphics aren’t too complex. The dense information that’s fine on the page will not work on-screen – it’s too much to take in. Graphs behind a TV newsreader are often reduced to a single line going dramatically up or down.
• Don’t present data or graphs and expect them to speak for themselves. You need to find the story and significance in the data and present that .

And finally

• Proofread, proofread, proofread – or risk standing in front of an embarrassing spelling mistake.

Technical check

• Check what laptop they’re using at your venue. If you’ve written your deck on a PC, run it on a PC (and, of course, the same rule applies if you’ve used a Mac).
• If you’ve emailed your presentation to the venue, take a USB copy along as back-up.
• If you’re presenting online, check which platform you’ll be using and get comfortable with it. If someone else will be hosting the event, make sure you arrange a time for a rehearsal, especially if there will be a producer.

7. Delivering your presentation

You’ve put a lot of time and effort into preparing your presentation and now you’ve come to the sharp end – it’s time to stand and deliver.

Run it through

You don’t have to rehearse, but most presenters do and for good reason – it catches weak points and awkward transitions. And, crucially, it bolsters confidence.

Read your script or go through your bullets aloud – it will help to settle your nerves. If you use colleagues as a dummy audience, you can do a sense check too: ‘Does that bit work?’ ‘Have I explained it clearly?’ ‘Do you get the big picture?’ And rehearsing out loud will catch those words and sentences you thought you could say but can’t.

The more you rehearse, the more familiar and natural the presentation will become. Rehearse the technical side too – where the video is going to come in, how you’re going to vary your pace and tone to maintain interest.

Try speaking slightly more slowly than you would normally so the audience catches every word, and don’t be afraid to pause now and again. It gives a breathing space for you and the audience.

Connect with your audience

When you deliver your presentation for real, establish eye contact with the audience, just as you would in a conversation. In a small room with a small audience, talk to individuals. In a larger space, don’t talk to the first couple of rows and ignore the rest – include everyone.

And if you stumble over your words here or there, carry on and don’t dwell on it – you’ll lose your concentration. Audiences are generally forgiving and they might not even notice.

Each audience is unique: they react differently in different places. And although tomorrow might be the tenth time you’ve done the same presentation, it will be the first time this audience sees it. Your duty is to keep it fresh for them.

A final point

This is your presentation – you’re in control and the audience needs to feel they’re in safe hands.

It’s perfectly natural to feel nervous , but it’s the thought of doing it that’s the worst bit. Once you get going – and especially when you sense the audience is with you – the nerves will start to disappear. Try to enjoy it. If you enjoy it, it’s far more likely the audience will too.

And remember: everyone wants you to do well.

8. How to present online

Taking to Zoom or another online platform to present was once the exception. These days, online presenting is as essential a skill as presenting in person.

The switch to online can be nerve-wracking and cause even usually skilled presenters to falter. But there’s no need for that to happen.

Indeed, all of the advice we’ve talked about on preparing, structuring and writing for in-person presenting is equally relevant for your online delivery. You just need to be ready for the unique challenges that remote presentations pose.

An obvious one is that while you still have an audience, it will probably be muted and possibly even unseen (if webcams are switched off). This makes it far more difficult to gauge audience reaction, and if the event is pre-recorded, there might not be any at all – at least not immediately. Clapping and laughing emojis are not quite like the real thing.

Keep eye contact

But although your audience may be many miles away, there are still ways you can – and should – create a sense of connection with them. Your presentation will have much more impact if you do.

Whether the event is live or recorded, at least start with your webcam on (unless you really can only use slides). If it’s an option and feels appropriate, consider keeping your camera on throughout – remember, you are the presentation as much as any visuals.

If you will be on display, make sure you know where your webcam’s lens is and at key moments of your talk look directly into it – and out at your audience – to punctuate those points.

And don’t look at a second screen to cue up your PowerPoint – viewers will think your attention is wandering.

Engage your online audience

Being an engaging speaker is always important, but remember that the online world is already a place we associate with distraction. It’s also easier for a viewer behind their laptop to disguise their wandering attention than it would be for one in an auditorium or boardroom.

This isn’t to say your audience don’t want to give you their attention. But it is more important than ever to keep your presentation sharp and concise. Revisit your structure, your script or cue cards and your slides. Take a really critical eye to it and (as always) delete, delete, delete anything that’s not directly relevant.

If it works for your format, you can look at making your presentation interactive. You can then break the content into short segments, interspersed with comment, polls, questions and discussion. The variety will be a welcome change for your viewers.

Your visuals are part of what will keep people with you – along with the interplay you create between you and them. This means following the best-practice guidance we covered earlier is even more important.

Using Zoom for your presentation? Master the art of online delivery through this simple mix of set-up, delivery and technical tricks @EmphasisWriting Click To Tweet

Modulate your voice

Your tone of voice is extremely important here because presenting online is like radio with pictures. When people say ‘You have a great voice for radio’ what they mean is that it’s easy to listen to, often because you’re using quite a low-pitched, warm and relaxed register.

Listen to voices on the radio and voiceovers and identify the ones you particularly enjoy. What do you like about them? Why do you enjoy some voices and not others?

A flat, unmodulated voice, for instance, is difficult to listen to for long periods (and isn’t likely to inspire anyone).

Experiment with intentionally adding energy to your voice, as internet audio can have a dulling effect. As our trainer Gary Woodward puts it: ‘Turn up the enthusiasm dial even higher than you think, to make sure it comes through.’ And always vary your pace and tone as you would in a normal conversation.

And if it suits the tone of your talk, smile now and again. Smiling is contagious, and people will hear it in your voice even if they can’t see you.

Perfect your transitions

One of the other key challenges of remote presentations is that you have another layer of technology to wrestle with: sharing your PowerPoint online.

This means that many presentations begin with the popular catchphrase ‘Can you see my screen?’

This can also cause many presenters to stumble through their transitions, making the links between their slides clunky. And while remote audiences may be forgiving, for a slick presentation it’s best to prevent these sort of fumbles.

Naturally, practice plays a part here. But you can also give yourself the advantage with your set-up.

Dave Paradi from Think Outside the Slide explains one great way of setting up Zoom so you can smoothly cue up and run your slide deck – and be certain what’s being displayed.

You’ll even be able to see the rest of your screen (but the audience won’t). As you’ll be able to see what’s coming up, your transitions can also be seamless.

The trick is to use one of Zoom’s advanced settings after you hit ‘Share screen’, to share only a portion of your screen:

Advanced screensharing options pop-up box in Zoom, with the options ‘Portion of Screen’, ‘Music or Computer Sound Only’ and ‘Content from 2nd Camera’. The ‘Portion of Screen’ option is highlighted in blue.

This will give you a frame you can move to the part of the screen you want the audience to see.

Put your PowerPoint slides into ‘presenter view’ before launching the screenshare. Then you’ll be able to see the upcoming slides and your notes throughout, and your animations (like build slides) will work as normal.

Zoom’s ‘portion of screen’ setting in action

Presenter view in PowerPoint, with the current displayed slide on the left and the upcoming slide displaying smaller on the right, with notes below it. There is a notification saying ‘You are screen sharing’ at the top and a sharing frame positioned around the current slide.

The other part of the trick? Set it up in advance shortly before you’re due to speak. Once you’re happy with the set up, you can stop sharing until it’s time to kick off your talk. When you return to ‘Share screen’ again, it will reopen the frame in the same place.

Dave shows you the process in this video:

Five practical tips for a truly professional online presentation

You’re happy with the content of your talk, you’ve ruthlessly streamlined your slides and mastered your radio voice. Now just make sure you cover these crucial practicalities for a polished presentation:

1. Create a good space Make sure you have your environment well set up:

• Keep the background on display as tidy and minimalist as possible – a plain wall or backdrop is great, if you can.
• Manage and minimise background noise (shut the window, ensure your phone’s on silent, put the cat out, make sure someone’s watching the kids in another room – whatever it takes).
• Check your lighting: have your light source in front of you, not behind you (or you’ll be in shadow).
• Set up your computer or device at eye level so that you are well-framed and facing it straight on – avoid looming above it while providing a lovely view into your nostrils.

2. Think about your appearance Dress in the same way you would if the presentation were in person, and judge your choice of attire based on the formality of the event and your audience.

3. Practise! Run through the presentation and rehearse the technical side. Practise your transitions, including the initial cueing up of your slides (perhaps using the Zoom tip above), so that you can be confident in doing it all smoothly.

4. Be primed and ready Log in early on the day of your talk. Check all your tech is working, get your headset on and ensure everything is set up well ahead of time. This will save any last-minute issues (and stress) and means you can hit the ground running.

5. Stand and deliver Even online, consider giving your presentation standing up, if you can do so comfortably (adjusting your device or webcam accordingly). This may put you more into a presenting frame of mind and will differentiate you from most remote presenters.

Are you still there?

Live audiences have a group dynamic – as soon as a few people start laughing it becomes infectious and the others join in. It’s naturally different online. But that doesn’t have to throw you.

You might not get that immediate feedback, but don’t overcompensate and feel you have to win them back.

Yes, it’s often more difficult to gauge an audience’s reaction online – especially if their audio is muted and their webcams off. Yes, this can be daunting. But they are still out there listening. You may or may not hear (or see) laughter, but they could still be smiling and very interested in what you have to say. Have faith in your own content. Whatever form your delivery will take, keep coming back to your purpose and message for giving this talk – and keep considering the people you’ll be talking to. Whether the address will be online or in person, it is keeping this focus which is the key to every powerful presentation.

Ready to learn even more? Work one-to-one on your presentation-writing skills with one of our expert trainers or join our scheduled presentation-writing courses . If your team are looking to upskill, we also offer tailored in-house training . And if fear of presenting is holding your team back, check out our in-house course The reluctant presenter .

Image credit: lightpoet / Shutterstock

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These days he's one of Emphasis' top business-writing trainers, but in previous career lives Jack has written for many public and private sector organisations. He has an in-depth knowledge of the engineering and manufacturing sectors, particularly the UK automotive industry. As the lead scriptwriter for chairmen and CEOs, he has been responsible for proposals, pitches and reports as well as high-profile speeches and global product launches.

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