elevator speech sales

Dan Ponomarenko , CEO of Webvizio , offered this pitch:

“At Webvizio, we streamline web project management for digital teams, making collaboration seamless. Our platform allows you to visualize changes, communicate in real time, and manage feedback efficiently — all in one place. We eliminate the clutter of back-and-forth emails, so you can focus on what you love: creating. Interested in simplifying your project processes and enhancing team productivity?”

2. "Deliver a clear tech talent solution with EchoGlobal Tech . "

Lou Reverchuk , Co-Founder and CEO of EchoGlobal Tech , offered this pitch:

“Hello, I‘m Lou, representing EchoGlobal Tech, where we bridge the gap between innovative tech projects and top remote software developers. At EchoGlobal, we understand that the right talent makes all the difference. That’s why we guarantee no AI matchmaking and no juniors pretending to be senior devs. Always quality over quantity with us. Imagine having a dedicated expert who truly understands your project‘s vision and transforms it into reality. Let’s set up a time to discuss your hiring needs.”

3. "Simplify the insurance buying experience with Dundas Life "

Gregory Rozdeba , CEO of Dundas Life , offered this pitch:

“Imagine buying life insurance the way you shop online — quick, easy, and transparent. At Dundas Life, we streamline the complex process of finding the right insurance, making it accessible at your fingertips. With us, you‘re not just a policy number; you’re in control, informed, and secure. Let’s make insurance straightforward together.”

4. "Engage with real estate investment expertise with EZ Sell Homebuyers. "

Mike Wall , CEO of EZ Sell Homebuyers , offered this pitch:

“Looking to maximize your real estate investment? With over two decades of experience and a portfolio of over 30 properties, I provide tailored advice that turns real estate into real results. Let’s discuss how I can help you achieve your property investment goals today.”

5. "Enhance your online visibility with CodeDesign . "

Bruno Gavino , Founder and CEO of CodeDesign , offered this pitch:

“Hi, I’m Bruno from CodeDesign. We often see companies struggle to gain visibility in the digital space, losing potential revenue to competitors who dominate online. Our agency specializes in leveraging advanced data analytics and custom digital strategies to enhance your online presence, driving more traffic and increasing sales. Imagine what it would be like to see your business outperform competitors by simply optimizing your digital marketing. Let’s chat about how we can make that happen for you.”

6. "Illuminate spaces with quality lighting with Festoon House . "

Matt Little , Director at Festoon House , offered this pitch:

“Imagine transforming your space with lighting that‘s not only beautiful but also built to last. At Festoon House, we’re dedicated to crafting premium lighting solutions that elevate your style, enhance your ambiance, and stand the test of time. From modern chandeliers to industrial-chic fixtures, our products are designed to inspire and impress. Join the Festoon House family and let's brighten up your world together — one light at a time!”

7. "Solve food waste with RedBat.Agency . "

Gert Kulla , CEO of RedBat.Agency , offered this pitch:

“We're tackling the issue of food waste in restaurants. Our app allows diners to buy surplus food at a discount while helping venues reduce waste and generate extra revenue. This creates a win-win for businesses and customers looking to save money and curb food waste.”

8. "Elevate travel with JetLevel Aviation . "

Fahd Khan , Director of Marketing and Technology at JetLevel Aviation , offered this pitch:

“At JetLevel Aviation, we provide top-tier private jet charter services, ensuring fast, flexible, and seamless travel for high-profile clients. Unlike traditional charter companies, our bespoke solutions and access to a wide range of luxury jets guarantee that your travel experience is not just efficient but also tailored to your specific preferences and schedules. Let us elevate your travel experience to the next level.”

1. Keep it brief.

The purpose of an elevator speech is to be as brief as possible while capturing a prospect‘s attention. Try to stay under 60 seconds — including your introduction. Even if you’re delivering your elevator speech during a formal presentation, where you have time to elaborate if needed, keep the bulk of your pitch under sixty seconds.

If you don‘t, you won’t be able to use your pitch when you're chatting with prospects in situations with tighter time constraints — such as a tradeshow or a chance meeting.

2. Practice multiple times beforehand.

You may have written the most incredible elevator speech for your product, but if you hamper the delivery by misremembering or even forgetting parts of your pitch, it won't be an effective tool. Be sure to practice by yourself, with your manager, and with your colleagues.

The goal isn't just to memorize it, but to practice your tone, pace, and overall delivery.

3. Come prepared with additional materials.

When you‘re delivering your elevator pitch, be prepared to provide your prospect with what they need to continue the conversation. Whether that’s a business card, a brochure, or a short demo, carry all that you might need with you.

The elevator speech is your opportunity to begin a deal on the right foot and speed up the nurturing process. Typically, you might take weeks emailing a prospect before they're ready to schedule a meeting with you, but an elevator pitch speeds that work. You want to have the materials you need to keep the conversation going.

4. Be positive and enthusiastic.

It‘s essential to show your personality during your elevator pitch, but whether you’re a quiet, calm introvert or a charming, excitable extrovert, you should still convey positivity and enthusiasm.

You can use your body language and expression to keep things positive, even if your tone is quiet and calm. You might highlight the amazing benefits your prospect will enjoy if they sign up, or tell a positive story from one of your previous clients.

Most importantly, you should make it obvious that you want to help your prospect more than anything — which will make you sound positive by default.

5. Vary the tone of your voice.

As you deliver your pitch, vary your tone and modulation to keep your listener engaged. This will help you emphasize the most important parts of your speech — such as the benefits — while keeping your prospect‘s attention. The pitch may be short, but you’ll be surprised at how easily people can tune out based on your tone alone. We don‘t want to risk it! Especially if it’s a prospect you've never spoken with.

Check out the video for a quick, 60-second refresher on this subject — and/or read the content below it for a series of ineffective elevator pitch examples.

1. Don't ramble.

I‘ve been a rep at Sales-R-Us for five years now. They’re the best company I‘ve ever worked for. I’ve loved my time there. I started as a BDR and have worked my way up to a senior position. I‘ve never looked back. I also love the services we sell. I can’t wait to tell you about them. Sales-R-Us help companies become more efficient with their sales through training, evaluation, and leadership management — and that‘s just to name a few. We have a unique approach that’s been honed by lots of sales experts over the years, and I‘ve seen our solution really help a lot of companies and teams. I’ve had many clients whose businesses have been saved because of our genius solution. I know we can do the same for you. Would you be interested in learning more?

This elevator pitch is not effective because:

• It's way too long.
• The rep spends way too much time talking about themself.
• It never gets specific or actionable.
• It never provides actual examples or attention-grabbing facts.

2. Don't use too much jargon.

At Stratosphere Solutions, our OS-level virtualization delivers software in containers, all of which share the system of a lone operating system kernel. These containers are isolated but can communicate with one another through well-defined channels. Ultimately, this lets you use fewer resources than traditional virtual machines.

• It's inaccessible to someone without relevant technical knowledge.
• It features too much jargon.
• It tries to condense an extremely complicated topic into 30 seconds.
• Its value proposition isn't clear-cut.

3. Don‘t insert your prospect’s personal information.

I visited your Instagram and noticed that you have a pitbull. I have a pitbull, too! I bet he sometimes distracts you when you work from home, which is the absolute pits when you‘re trying to put together a report for your boss. Your dog — what’s his name? — may be asking for your attention, but I assure you you can still create a report as easy as 1-2-3 with AnswerASAP. While petting your pupperino.

• It sacrifices the hook in favor of creating a “personal connection.”
• It's too familiar with the prospect to the point of discomfort.
• It makes assumptions about the prospect's work-from-home tendencies.
• It uses informal slang (“the absolute pits,” “pupperino”) for unnecessary humor.

4. Don‘t under-emphasize the problem you’re solving.

It's possible that you may run into issues when putting reports together for your boss. For instance, things may go awry every once in a while, such as disappearing data or disagreeing sources. With AnswerASAP, you can lay those worries to rest. We have a few features that will help you with those issues if you ever run into them.

• It treats a customer problem as a possibility and not an urgent reality.
• It‘s vague (“things may go awry”) and doesn’t emphasize how those issues can hurt the prospect.
• It doesn‘t specify the product features that will solve the prospect’s challenges.
• Because it never goes into detail, it shows little research and care.

Remember, an elevator pitch should only come at someone else‘s prompting. If you’re spontaneously reciting it to random people, you're not doing yourself any favors. But if they ask, you want to be prepared with an interesting, well-crafted pitch.

Reel in Clients with an Effective Elevator Pitch

While a short speech may seem insignificant, those first conversations can hold some weight. With a well-crafted pitch, you can turn a single conversation with a prospect into a long-lasting customer, or even into a business partner. We hope you found these examples helpful and are inspired to craft your own effective elevator pitch.

Editor's note: This post was originally published in August 2019 and has been updated for comprehensiveness.

Don't forget to share this post!

Related articles.

The 13 Best Networking Apps Every Sales Professional Needs

7 Expert Tips to Improve Your Networking Skills

The Complete Guide to Business Networking [+8 Key Tips You Should Leverage]

Why Networking is Important [+ How to Get it Right]

Making the Most of Virtual Networking [+How to Get it Right]

How to Network Remotely in Sales [+ Tips]

How to Make the Most of Sales Networking – Tips, Mistakes, and Examples

The Best Networking Email Subject Lines, According to HubSpot Reps

How to Use Your Networking Skills to Win Back Lost Customers

15 Social Media Sales Groups to Build Your Network In

All fields are required.

How to Craft the Perfect Elevator Speech in 2024 (With Examples)

• The Speaker Lab
• May 6, 2024

Table of Contents

Have you ever gotten onto an elevator with someone important and wished you had more time to talk to them? Or maybe you’re at a networking event and only have a few short minutes to introduce yourself to someone you’ve always wanted to connect with. In life, there are many situations where you only have a few seconds to make an impression that lasts. That’s where your elevator speech comes in. Today, we’ll explore the art of crafting the perfect elevator pitch—one that’s clear, concise, and compelling. Here’s how to make every second matter so that you’re unforgettable to anyone lucky enough to cross paths with you.

What Is an Elevator Speech?

You’ve probably heard the term “elevator speech” thrown around, but what exactly does it mean? An elevator speech (or elevator pitch) is a brief, persuasive speech that you use to introduce yourself, your product, or your company. In addition, you should also try to provide a short overview of your own background and experience.

As the name suggests, your elevator speech should be short enough to present during a quick elevator ride. Practically, that means you only have about 30-60 seconds to communicate your unique skills and what you can offer to a company or organization. The goal? To share your knowledge and credentials quickly and effectively with people who don’t know you.

Importance of Having a Strong Elevator Speech

Think of an elevator speech as a personal sales pitch. Having a strong, well-crafted elevator pitch can help you stand out from the crowd, whether you’re at a networking event, job interview, or just meeting someone new. It’s a great way to make a positive first impression and leave people wanting to know more about you.

You can use your elevator pitch in a variety of situations, such as:

• Job interviews
• Career fairs
• Networking events
• Professional conferences
• Social gatherings

Basically, anytime you need to introduce yourself professionally, an elevator pitch comes in handy. It’s a valuable tool to have in your career toolkit.

Find Out Exactly How Much You Could Make As a Paid Speaker

Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person! 

Key Elements of a Memorable Elevator Speech

So, what makes a good elevator speech? All told, there are several key elements, such as clarity, an explanation of your unique skills, a call to action, and confidence. Let’s break down these key components and look at them more closely.

Clarity and Conciseness

Firstly, your elevator pitch should be clear and concise. Avoid using industry jargon or complex language that might confuse your listener. Keep it simple and to the point.

Unique Value Proposition

What sets you apart from others in your field? Your answer to this question forms your unique value proposition (UVP). In your elevator speech, highlight your UVP—in other words, anything that makes you stand out. For instance, maybe you have a special skill, experience, or perspective. Focus on what makes you memorable and valuable.

Call to Action

End your pitch with a specific call to action. What do you want the person to do after hearing your pitch? Do you want them to visit your website, schedule a meeting, or connect on LinkedIn? Make it clear what the next steps are.

Confidence and Enthusiasm

How you say it is just as important as what you say. Accordingly, deliver your pitch with confidence and enthusiasm. Smile, make eye contact, and speak clearly. Let your passion for what you do shine through.

Crafting Your Elevator Speech

Now that you know the key elements of an elevator speech, let’s talk about how to actually craft one.

Identifying Your Target Audience

Before you start writing your pitch, think about who you’ll be delivering it to. Are you targeting potential employers, clients, or investors? Understanding your audience will help you tailor your message to their needs and interests.

Highlighting Your Skills and Experiences

Your elevator pitch should showcase your most relevant skills and experiences. Think about what makes you unique and valuable to your target audience, then use specific examples and achievements to back up your claims.

For example, instead of saying “I’m a great communicator,” you could say “I have five years of experience in public relations, and I’ve secured media placements in top publications like Forbes and The New York Times .”

Tailoring Your Pitch to the Situation

You may need to slightly adjust your pitch depending on the situation. For example, your pitch for a job interview might focus more on your work experience and career goals. In contrast, your pitch for a networking event might focus more on your personal brand and interests.

Practicing and Refining Your Pitch

Once you have a draft of your elevator pitch, practice delivering it out loud. Time yourself to make sure it’s no longer than 60 seconds. Along the way, pay attention to your pacing, tone, and body language.

Ask a friend or colleague for feedback and keep refining your pitch until it feels natural and compelling. The more you practice, the more confident you’ll feel delivering it in real-life situations.

Delivering Your Elevator Speech Effectively

Once you’ve crafted a killer elevator speech, it’s time to deliver it with impact. But how do you do that? Below we have some tips for perfecting your delivery.

Body Language and Nonverbal Communication

When giving your elevator speech, your body language can speak louder than your words. Stand up straight, make eye contact, and smile. Use hand gestures sparingly in order to add emphasis to your points. Finally, avoid crossing your arms or fidgeting, as these can make you appear nervous or closed off.

Speaking Clearly and Confidently

Speak at a moderate pace and enunciate your words clearly. Vary your tone and inflection in order to keep your listener engaged. Most importantly, project confidence even if you’re feeling nervous. Remember, you know your stuff!

Engaging Your Listener

Tailor your pitch to the person you’re speaking with. For instance, use their name, ask them questions, and try to make a personal connection. Show genuine interest in their thoughts and feedback. The more engaged they are, the more likely they’ll remember you and your message.

Being Prepared for Follow-up Questions

Your elevator speech is just the beginning of the conversation. Once you’ve shared about yourself and your work, be ready to expand on your points and answer any questions the person may have. Anticipate common questions and have thoughtful responses prepared.

If you don’t know the answer to something, don’t give in to nervousness! Instead, be honest and offer to follow up with more information later. The goal is to keep the conversation going and build a relationship beyond the initial pitch.

Examples of Effective Elevator Speeches

Crafting an elevator speech can be tricky if you’ve never done it before. To help you out, we’ve come up with a few example pitches. While they might not match your situation perfectly, they’ll definitely give you a good place to start.

For Job Seekers

“Hi, my name is Sarah and I’m a recent graduate from XYZ University with a degree in marketing. During my internship at ABC Company, I led a social media campaign that increased brand engagement by 25%. I’m passionate about digital marketing and I’m excited to apply my skills to help companies grow their online presence. I saw that your company is looking for a social media coordinator and I think I’d be a great fit. I’d love to schedule a time to discuss further how I can contribute to your team.”

For Entrepreneurs

“Hi, I’m Tom and I’m the founder of 123 App, a mobile app that helps busy professionals manage their time more effectively. Our app uses AI technology to create personalized schedules and to-do lists based on the user’s goals and habits. We launched only six months ago but have already gained over 10,000 active users. Our user engagement and retention rates are three times higher than the industry average. We’re currently seeking investment to scale our marketing efforts and expand our team. I’d be happy to share more details about our growth plans and revenue projections.”

For Professionals Seeking Career Advancement

“Hi, I’m Maria and I’m a sales manager at XYZ Corporation. I’ve been with the company for five years and have consistently exceeded my sales targets by an average of 20%. Last quarter, I led my team to close the biggest deal in the company’s history, bringing in $2 million in new revenue. I’m looking for opportunities to take on more leadership responsibilities and eventually move into a director role. I’m particularly interested in your company’s plans for international expansion and I think my experience could be an asset. I’d love to grab coffee and discuss potential opportunities.”

For Students and Recent Graduates

“Hi, I’m Alex and I’m a senior at XYZ University majoring in computer science. Last summer, I interned at ABC Tech where I worked on developing a new software feature that reduced processing time by 30%. I also served as the president of our university’s coding club, where I organized hackathons and coding workshops for over 500 students. I’m passionate about using technology to solve real-world problems so I’m excited to start a career in software development. I admire your company’s mission and the innovative products you’re creating. I would love the opportunity to learn more about your team and any entry-level positions you may have available.”

Free Download: 6 Proven Steps to Book More Paid Speaking Gigs in 2024​

Download our 18-page guide and start booking more paid speaking gigs today!

Common Mistakes to Avoid in Your Elevator Speech

In addition to including key elements to your elevator speech, it’s just as important to avoid common mistakes. For instance, being vague, talking too fast, and failing to practice your pitch are all things you want to avoid.

Being Too Generic or Vague

Avoid using buzzwords or generic statements that could apply to anyone. Instead, focus on what makes you unique and provide specific examples to back up your claims.

Talking Too Fast or Rambling

You only have about 60 seconds to make an impression in your elevator speech. However, that doesn’t means you should try to talk fast so you can say more. Instead, speak clearly and concisely, and don’t try to cram too much information into your pitch. In addition, practice beforehand and time yourself to ensure you’re staying within the appropriate time frame.

Failing to Tailor Your Pitch to Your Audience

One size does not fit all when it comes to elevator pitches. As such, make sure you’re tailoring your message to the specific person or audience you’re speaking to. Do your research ahead of time in order to find common ground or shared interests.

Neglecting to Practice and Refine Your Pitch

Whatever you do, don’t wing it. The more you practice your elevator pitch, the more natural and confident you’ll sound. Seek feedback from friends, colleagues, or mentors and keep refining your pitch until it feels authentic and compelling.

Adapting Your Elevator Speech for Different Situations

Your elevator pitch is not a one-and-done deal. You’ll likely need to adapt it for different situations and audiences. Below, we’ve laid out some common scenarios where you might use a slightly different version of your pitch.

Networking Events and Career Fairs

At networking events and career fairs, you’ll have the opportunity to meet a lot of people in a short amount of time. Your pitch should be brief and memorable, focusing on your key skills and career goals. Be ready to follow up with a request to connect on LinkedIn or grab coffee to discuss further.

Job Interviews and Career Conversations

In a job interview or career conversation, you’ll have more time to expand on your elevator pitch. Be prepared to go into more detail about your experiences and accomplishments, and how they relate to the specific role or company you’re interested in. Use the STAR method (Situation, Task, Action, Result) in order to structure your examples.

Social Settings and Casual Encounters

Not every elevator pitch will be formal or business-related. For instance, you might find yourself chatting with someone at a social event or in line at the coffee shop. In these casual settings, focus on building rapport and finding common interests. Your pitch might be as simple as “I’m a graphic designer who loves working with startups. What about you?”

Online Platforms and Virtual Interactions

In today’s digital age, your elevator pitch might take place over email, LinkedIn, or even Twitter. When crafting an online pitch, focus on brevity and clarity. Use strong subject lines, bullet points, and clear calls-to-action. Include links to your website, portfolio, or LinkedIn profile for more information.

No matter the situation, remember that your elevator pitch is a starting point for a larger conversation. So be authentic, be memorable, and be ready to adapt on the fly. With practice and refinement, you’ll be able to craft an elevator pitch that opens doors and helps you achieve your career goals.

FAQs on Elevator Speeches

What is an example of an elevator speech.

“I’m a digital marketing expert with 5 years boosting website traffic by 70%. Let’s chat about skyrocketing your online presence.”

What are the 3 parts of an elevator speech?

The three parts: Hook them in, showcase your value, and close with a call to action.

What is a good 30 second elevator speech?

“I blend tech skills and sales insight to increase B2B software sales. I’ve helped my current team exceed targets by 40% for two years. Want to know how I can do this for you?”

What is the elevator speech approach?

This approach means selling yourself or your idea quickly and effectively during brief encounters—think making big impacts in short chats.

A strong elevator speech is a powerful tool that you can use to build strong connections and grow your career or business, but creating one is harder than it looks. If you follow these simple tips, you’ll end up with an elevator speech that will open doors, spark conversations, and leave a lasting impact. It’s time to go be great!

• Last Updated: May 6, 2024

Explore Related Resources

Learn How You Could Get Your First (Or Next) Paid Speaking Gig In 90 Days or Less

We receive thousands of applications every day, but we only work with the top 5% of speakers .

Book a call with our team to get started — you’ll learn why the vast majority of our students get a paid speaking gig within 90 days of finishing our program .

If you’re ready to control your schedule, grow your income, and make an impact in the world – it’s time to take the first step. Book a FREE consulting call and let’s get you Booked and Paid to Speak ® .

About The Speaker Lab

We teach speakers how to consistently get booked and paid to speak.  Since 2015, we’ve helped thousands of speakers find clarity, confidence, and a clear path to make an impact.

Get Started

Let's connect.

[email protected]

Copyright ©2023 The Speaker Lab. All rights reserved.

The Elevator Pitch: How to Master Your Own (+ 7 Real Elevator Pitch Examples to Learn From)

Think back to a time when a salesperson cold-approached you, and you actually kept talking to them (or even bought something). Did they stumble or seem unsure of themselves?

I doubt it. They most likely recited a short speech they’d practiced hundreds of times— their elevator pitch .

Somehow, they piqued your interest, either by demonstrating value or speaking to a pain point that mattered to you. That’s no coincidence. Without a doubt, they’ve refined that short speech to be so effective that you took the time to listen.

Whether you’re in sales, looking for a new job, or trying to get people interested in your latest business venture, refining your elevator pitch can literally change your life. 

In this guide, we’ll teach you what to include in your elevator pitch, how to master the delivery of that short elevator speech, and break down real-life examples of successful elevator pitches you can borrow from. 

What is an Elevator Pitch?

An elevator pitch is a short speech that concisely describes an idea that you’re selling. The idea could be a product or service, an investment opportunity, or your own skill set. It should clearly explain your value proposition in 30 seconds, which is about the time you’d have on an elevator ride. 

Elevator pitches need to accomplish three fundamental things:

• Point out a need
• Show how you can uniquely solve it
• Provide a tangible next step

Here’s a basic example of an elevator pitch you could use if you were selling dent repair to people who have dents in their cars at gas stations (this has been used on me before):

When Would You Use an Elevator Speech?

Elevator pitches (sometimes called elevator speeches) can work for many situations, and they’ll change based on who you’re talking to and what you’re selling them. You might have multiple elevator pitches for different aspects of your life or job. You can even have an elevator pitch to get your kids to eat their vegetables (although your success rate might be lower than normal). 

Here, we’ll focus on three situations that most people design elevator pitches for:

• When you’re a sales professional selling products or services: Whether cold calling, emailing, talking to prospects at trade shows, or being introduced to new referrals, first impressions are key for sales pros. A great elevator pitch is adaptable to different buyer personas , so you can pitch your product in a compelling way, no matter who you’re talking to.
• When pitching your business or startup idea to investors: It’s not easy to get financing for a small business or startup. The first time you’re standing in front of potential investors, you need to prove there is a real market need, and that your product or service can uniquely solve that problem. A succinct 30-second pitch can also sell your business to prospective customers or job candidates you want to hire.
• When you’re in a job interview: There aren’t many questions more unnerving than, “Tell me about yourself.” Being prepared with an elevator pitch that distills your work experience and the value you can bring to the company can make all the difference. The best elevator pitch for a job seeker can be used with recruiters, hiring managers, at career fairs, or even as your LinkedIn summary.

COLD EMAIL GENERATOR →

What to Say in a Good Elevator Pitch: 4 Essential Elements

To create the perfect elevator pitch for any situation, you’ll need to iron out each of the four elements below.  

1. Introduction

People need to know two things: Who are you? And why should I care? 

Remember, this isn’t all about you—if possible, try to include the problem you solve right in your introduction.

In a sales call, you might introduce yourself with something like this: “Hi, I’m Tom Callahan, I represent Callahan Auto, the most reliable brake pad manufacturer in the midwest.” 

By throwing in a simple one-liner that demonstrates value, Tommy Boy here has upped his introduction game to the next level. Not only does he say who he is, but why they should care. 

If you’re going into a job search and want to add value to your intro, you could use some compelling past results, “Hi, I’m Tom Callahan, best known for saving my family’s auto parts company from bankruptcy.” 

Here, Tommy Boy doesn’t just introduce himself but lets the recruiter/hiring manager know why he’s valuable. 

2. Mission Statement

An effective elevator pitch requires not just memorizing your mission statement, but feeling it. An effective pitch can convey that feeling to others. For example, one of our mission statements at Close is “Never again should a startup fail because they couldn’t figure out sales.” If you worked for our sales team, you would integrate this into your pitch. Potential customers would know that your goal isn’t just to sell them something, but to help their business succeed. 

If you were pitching yourself for a job interview, you’d want to have a mission statement that clearly states the impact you want to make. For example, your mission statement could be “I want to use my connections and skills to help this company IPO” or “I want to help this company grow because the product and the culture inspire me.” 

3. Unique Selling Point

Now, it’s time to sell your solution. Your elevator pitch should explain why you or your company can not only solve a problem but also why you are uniquely qualified to do so. This is why it’s called a ‘unique’ selling point. 

If you’re a sales rep, think about the competitive advantages you have. What’s something you offer that your competitors can’t touch? 

For example, if you’re selling Coca-Cola to a convenience store chain and are competing with products like Pepsi and RC Cola (remember that?), you could say, “Coca-Cola is the original cola; it’s the flavor that people expect. Without it in your fountain, customers will be left settling for a knock-off.” The uniqueness here is the originality and dominance of Coke over the competition. It conveys satisfying customer demand in a way that the competition can’t.

Whether you’re at a job fair, trying to get investors for your startup, or selling products and services, always remember to sell in a way that makes you unique. This could be your experience, the results you’ve produced in the past, or what drives you to make a positive change. 

4. Call to Action

Now that you’re nearing the end of your 30 seconds, it’s time to wrap things up with a tangible next step, i.e., a call to action. 

This will again vary based on the situation. If you’re pitching yourself to a recruiter for a job, the call to action could be to ask for a formal interview. If you’re selling a product, it could be to offer a more in-depth product demo. 

Don’t ask for too much. Give them a bite-size call to action that’s easy to commit to. A 30-minute product demo, 15-minute needs assessment call, or 20-minute investor presentation are all reasonable call-to-actions that should follow a 30-second pitch. 

If you’re doing an in-person pitch, don’t forget to leave a business card so they have something to remember you by and your contact information.

Our Quick, Simple, and Direct Elevator Pitch Template

Now that we have the four elements nailed down, here’s a simple template you can use to put your pitch together. Note that this is a sales pitch template, but can be easily adjusted for other situations. 

This is truly just a base template for you to start with and get ideas flowing. Feel free to add a compelling stat or fact, a story element, or a leading question that piques interest in your offering. 

The more creative, the more you’ll stand out. 

How to Craft and Execute Your Elevator Pitch: 6 Tips for Success

Knowing what to put in your elevator pitch is just the start. Now, here are six tips to keep your audience’s attention and get them excited about what you’re offering.

1. Have a Conversation Starter Ready to Go

Having a relevant and noteworthy discussion topic in your back pocket can help make your pitch more compelling. Use something that piques their interest, such as a stat or fact that impacts their business. This compelling opener should naturally transition into your elevator pitch. 

2. Focus on One Clear Benefit

You don’t have the time to rattle off all the benefits you provide in 30 seconds. Instead, go all in on the strongest benefit you provide. For us here at Close, it’s helping our customers master the sales process . If you aren’t sure what this is, talk to your customers or look at your product’s online reviews. 

3. Use Numbers to Make It Real

In business, numbers are everything. Use a compelling number in your pitch that calls out an important pain point. For example: “80 percent of small businesses that don’t streamline their sales process fail within five years.” (I have no idea if that’s true, but you get the idea.)

4. Take a Breath and Speak Slowly

Speaking slowly and from your diaphragm rather than your throat conveys confidence. If you speak too quickly and from too high up in your throat, you sound either unsure of yourself or desperate. By calming yourself with a deep breath and speaking confidently, you put your best voice forward . 

Also, speaking slowly can help improve your overall body language, making you seem like a calm and trustworthy person rather than a shaky mess. 

5. Avoid Useless Jargon

The last thing you want is to stop your pitch and explain some obscure industry jargon (there go your 30 seconds). Worse, you don’t want to isolate your audience by speaking in a language they don’t understand. Don’t use jargon unless you’re 100 percent confident that they’ll understand it and that your pitch will be better for it. Otherwise, avoid it. 

6. Practice until You Can Recite This Elevator Pitch in Your Sleep

You should literally be ready to give your elevator pitch to an important person in an elevator, just like the cliche. Practice and practice until you can recite your pitch hanging upside down with your eyes closed while monkeys throw rotten bananas at you. 

When I was in software sales, I recited my pitch so many times I could think about other stuff while saying it, kind of like when you read a page of your book but don’t remember it because you were thinking about something else. I’m not saying think of other stuff while reciting your pitch, but that is the level you should aim for. 

Source: SalesHigher

7 Elevator Pitch Examples From Real Humans You Can Learn From

To give you real-life examples of effective elevator pitches, I surveyed a group of small business owners and entrepreneurs, and the results were fantastic. Below, I’ll break down why these pitches work so you can take away some pointers to use on your own.  

Robert Kaskel, Chief People Officer, Checkr

Robert is an HR veteran for a prominent background check company with a ton of experience and notable clients. This is a pitch he could use at professional networking events or when talking to prospective new clients. 

Why this works:

• Robert’s introduction doesn’t just mention his title but also touts noteworthy clients. This lets you know his company is legit. 
• After the introduction, a pain point is introduced. This identifies a problem that the prospect may have. If they have this issue, they’ll keep listening. 
• His pitch demonstrates why his company is unique (built-in fairness/more human) and the impact it makes (vastly more efficient).

Gillian Dewar, Chief Financial Officer, Crediful  

Gillian’s pitch is for a personal finance site offering objective advice to help consumers pay down debt, learn to invest, and achieve their most important life goals.

• Gillian leads with a strong stat that her audience can relate to—it’s a great and empathetic conversation starter for someone struggling with their finances. 
• She differentiates her company from others by pointing out their mistakes, then makes her company unique and valuable by offering simplicity and trust. 
• It ends with giving her prospect hope for a better future, which is what they need most in their financial life. 

Marshal Davis , President, Ascendly Marketing

Marshal is the President of a digital marketing agency with over a decade of experience running and managing small to medium-sized enterprises.

• When introducing the company, Marshal delivers a strong value statement and clear benefits, which would get his ideal customers to listen. 
• He calls out ‘vanity metrics,’ i.e., meaningless data points that don’t deliver ROI, which is something many companies can relate to. 
• He provides a valuable free offer and mentions that he wants to ‘prove our worth,’ which humbles his company and shows that he is willing to earn their trust. 
• The ending reiterates the pain point that too many companies face and then demonstrates how he will solve that. 

Emma Zerner , Co-Founder & Content Strategist, Icecartel

Emma is the Co-founder and Content Strategist for a prominent e-commerce website specializing in jewelry. She has mastered the art of crafting compelling narratives for her brand. 

• As a whole, this pitch speaks very well to a specific persona that wants elegant, timeless jewelry. 
• It provides a strong mission statement, “We bring artistry and craftsmanship to the digital realm.” In the two sentences of the intro and the mission statement, you can identify what this company is all about. 
• Their unique selling proposition is catering to people who want to invest in an experience and view jewelry differently. In truth, not everyone fits their buyer persona, but for those who do, this hits home. 

Simon Hughes , Founder & Creative Director, Design & Build Co.

Simon’s agency helps eCommerce brands in the fashion, luxury, and beauty sectors enhance their online visibility through social media.

Note that this is the elevator pitch that Simon uses for prospective clients at networking events. 

• He starts with a great conversation starter that may take people aback for a second, and then they realize he’s talking about their brand. Nice! 
• He identifies a problem that his ideal customers may not have solved yet, which is moving beyond advertising to creating a brand identity that identifies with real people.  
• He shows how his company uniquely solves the problem by making clear promises and delivering on them. He also mentions building trust, which his customers need.
• It finishes with a clear and easy call to action. It doesn’t take a whole lot for prospects to say yes. 

Brian Nagele, CEO, Restaurant Clicks

Brian is a former restauranteur who went on to start Restaurant Clicks, an agency that does digital marketing for the food industry. 

• He leads with a strong conversation starter and pain point. Many restaurant owners will be able to relate to this. 
• Brian points out why his agency is unique compared to those other ones who have ‘never laid their hands on a chef’s knife.’ He is someone they can relate to and trust. 
• He finishes by providing value by sharing his expertise and growing his prospect's business. 

Samantha Odo, a Real Estate Representative for Precondo

Samantha showcases her dedication and expertise when pitching potential clients for her Canadian real estate agent business. 

• The intro shows that she’s a local and an expert, both of which convey trust to potentially nervous buyers. 
• Her uniqueness comes from her abundant knowledge and experience, plus her proven track record. Getting real estate clients is all about trust and she continues to build it here. 
• In the end, she states the outcome she will provide (an informed decision) and invites the prospect to achieve their goals with her—an inspirational and non-pushy call to action. 

Our Elevator Pitch to You (I Mean, We Couldn’t Not)

Whether you’re a salesperson, small business owner, or startup founder, you’re going to be delivering a ton of elevator pitches. How you manage, record, and follow up on those pitches is equally important to how you deliver them. If you don’t have a system for tracking your efforts, they are doomed to fail. 

Close is the perfect customer relationship management tool (CRM) for sales teams, small businesses , and startups to track all the information on who they’re delivering elevator pitches to, the opportunity those pitches create, and when you need to follow up. It’s built to help businesses like yours master the game of sales. 

Learn more about how Close can be the fast, modern, and simple CRM that your business needs.

WATCH OUR ON-DEMAND DEMO →

More articles from The Close Blog

Discover our latest free sales tools powered by AI

Learn from the sales pros with our free sales guides.

Business growth

Business tips

11 actually great elevator pitch examples and how to make yours

There's a trope in late '90s movies where a motivated, ambitious main character does everything they can to get on the same elevator ride as the CEO of some powerful company.

It usually ends the same way. Our protagonist makes a nervous, fast-paced speech that the CEO ignores while repeatedly pressing the elevator button, and we get a five-second scene with sad music of our main character watching them walk away.

That nervous, fast-paced speech is an elevator pitch example—a bad one, because otherwise, those movies would be nine minutes long and uninspiring. In the real world, an elevator pitch can make a powerful impression and pave the way for business ventures, employment opportunities, and networking. It won't get you a corner office and a fancy title one week into your new job, but it can be an important step in the right direction. 

To highlight that difference—and to really dismantle "The Pursuit of Happyness" as a plot—I've put together some elevator pitch examples and a guide on how to write one that actually works.

Table of contents:

Components of an elevator pitch

11 elevator pitch examples

How to write an elevator pitch

What is an elevator pitch.

An elevator pitch is a concise speech in which you introduce yourself and a few key points about what you're pitching, whether it's to acquire investors, promote a product, advertise a business, or even sell yourself as a potential employee. If it takes longer than a minute to get the point across, it's getting too long.

Elevator pitches were originally exclusively spoken—used in business conversations and investor pitches—but have since grown into a written format used for things like websites, social media, video ads, marketing outreach, and media pitches . 

You're not trying to convey your entire business strategy or all your selling points. Your goal here is to raise interest, make a connection, and facilitate an opportunity for business in the future.

Let's say you're in the fintech industry and are attending a networking event full of bank representatives and decision-makers. Instead of spending an hour going through your company's history and how it's aiming to be carbon-neutral by 2157, you'd find more success introducing it concisely, pointing out one or two key features and how they could serve your audience's interests. 

The pitch begins with a hook to draw your audience in, veers into the value you offer, provides some proof to support your statement, and wraps it all up with a display of what makes you different.

It's relatively easy to incorporate these elements into a short pitch. The difficulty lies in choosing a good hook and phrasing your proposition in a way that appeals to the other side of the conversation.

The hook: This element doesn't need to be fancy or complicated. Make it simple and get straight to the point. For example, if you're pitching a time management tool, your hook can be a personal story like: "When I first started my business, it felt like there was too much to do and not enough time to do it." It can also be a statistic. If you're pitching an online collaboration tool, your hook can be something like: "73% of all teams will have remote workers by 2028."

The value proposition : This is where you provide an overview of the value you're bringing to the table. Discuss what you're pitching and what it does, research your listener's unique needs beforehand, and prepare a compelling argument for how you can meet them. 

The evidence: The person you're talking to may be nodding, but that doesn't necessarily mean your point is getting across. Some proof of past success or stats that speak to your success could make that nodding a lot more genuine.

The differentiator: Let them know that you're different—that your product or service isn't just another iteration of what came before. You get brownie points for originality and not quoting any movies.

The call to action: Make sure you're inviting your audience to take action. They have all the details, and they might be interested. It's time to bring it home with a clear call to action . Ask them to connect with you on LinkedIn, invite them for a coffee chat, share contact information, and make sure there's an opportunity to follow up on the conversation.

11 elevator pitch examples done right

I rewatched "The Pursuit of Happyness" to see if there was anything I could salvage, but all I walked away with was frustration at the misleading lesson that passion can overcome anything. Passion cannot, in fact, overcome a busy decision-maker who can't wait for you to stop talking.

If you're at all like me, you'll find the following examples a much better use of your time.

1. Startup pitch example

Everyone's got ideas for [shared goal] . But ideas aren't enough.

We took [shared goal] and turned it into a reality.

We developed [solution] at [company name] that's [list of qualities] . We made it possible for [target audience] to [shared goal] .

What sets us apart is our [differentiator, followed by brief overview] .

If you're passionate about [high-level goal] and interested in [benefit of collaborating with you] , let's connect.

This elevator pitch example demonstrates how to approach potential business partners and investors with a clean energy project. The hook is simple. It leans on the issue and the harsh reality of how little the world does to achieve utopian sustainability. Then it introduces the solution as the company's proactive effort to change the status quo. It pitches efficiency, reduced costs, and access to a larger customer base. Finally, it addresses how ease of use sets the solution apart from the competition and invites further collaboration. 

This example is ideal for startups in that it focuses more on the product, what makes it unique, and the features that set it apart, rather than the company's past achievements, success stories, or revenue metrics. It can easily be used to pitch investors and potential clients alike.  

You can follow this example by making the problem the centerpiece of the hook. Open with the issue, and position your company's service or product as the solution.

2. Job seeker pitch example

It took me [period of time] to [achieve goal] .

It's always been my priority to deliver [high-level result] , but I want to put my [expertise] to use making [high-level goal/impact] .

At [company name] , I [past experience] that [measureable results] .

I love what I do. But I [differentiator, high-level goal] .

If you're looking for a [position/title] who's [differentiator] , let's chat. I'm eager to explore how I can help your organization achieve its [field] objectives.

Since tropes are only a good idea when I propose them, I've decided that our job seeker would be making a pitch to GreenCorp, the company from our previous example. Will Smith will not be playing this role.

In this example, the author of the pitch isn't trying to sell a company or a product; they're trying to sell themselves. The hook addresses their background, expertise, and goals. It then veers into past performance results and highlights the key skill set. The uniqueness factor here speaks to GreenCorp's mission, showcasing that the author shares the company's grand goals, empathetic mindset, and desire to help build something positive. 

If you're ever job hunting, open your pitch with a concise and direct overview of your background, share your most impressive achievements, and do your research into the company you're pitching.

3. Sales pitch example

Most people [relevant statistic, followed by explanation] . 

At [company name] , we've taken the [pain point] out of the equation. 

Our [products] are designed for [value proposition] .

They're more than just [product] . They're [differentiator, followed by supporting evidence] . 

We're not just salespeople; we're [differentiator] .

So, are you ready to find [product selling point] ? Let's [CTA] .

In this example, a guitar shop is pitching its unique guitar design to potential customers. It recognizes a very common problem and ties it to a feeling that most guitar enthusiasts know all too well: giving up too soon. It later positions the author as an expert and fellow musician and utilizes customer reviews as supporting evidence.

A sales pitch will always depend on your industry, product, and customer base. Approach your audience by speaking to their greatest pain points .

4. Networking pitch example

I'm a [position/title] at [company name] , and I've worked on [past experience] . 

Over the past [period of time] , I've had the privilege of working with diverse industries, from [industry] to [industry] , and what truly excites me is [shared interest] . 

I'm here to connect with other professionals who share my enthusiasm for creative and innovative [field] ideas. I really want to explore new [differentiators and shared interests] .

Let's connect on [communication channel] . I have quite a few compelling [field] resources to share and talk through.

This networking pitch resembles the job seeker pitch with one major difference: the audience shifts from an employer to a colleague. The objective changes, and that affects the entire approach. 

In this example, the author isn't trying to convey their efficiency or results in percentages or measurable performance points. They're sharing aspects of their industry that they're passionate about and are interested in discussing. The point here is to make a memorable introduction at a networking event and gather connections .

Ahead of your next networking event, tailor your pitch so that it speaks to your expertise and knowledge without going into too much detail.

5. Investor pitch example

At [company name] , we [business concept offer] , plain and simple.

We [value proposition] .

Our portfolio contains [supporting evidence] .

Why us? Well, we [differentiator] .

We roll up our sleeves and get involved. 

We're currently prospecting [target audience] to join us on our journey. If you're ready to be part of the next [field] disruption, let's talk about how [company name] can help.

Investors have heard it all a million times over. It's why their faces are so hard to read—set in unimpressed silence. So it's best to make your hook short and to the point. "We do X to achieve Y" can be a breath of fresh air when your job is listening to entrepreneurs pitch their ideas five days a week.

In this example, YZTech Ventures aims to secure investors for promising companies. The hook is straightforward and simple, slowly veering into an overview of the company and why it works.

6. Nonprofit pitch example

Every day, [pain point] .

[Company name] is working to change that.

We're a nonprofit dedicated to [high-level goal] . We've already provided [supporting evidence/achievements] .

We don't want to treat the symptoms; we want to face the root cause of [pain point] . But this will be a losing battle if we're fighting it on our own.

We're always looking for individuals who share our vision and drive to build a better world where [high-level goal] .

If you're ready to make a difference, let's discuss how you can be part of the solution.

Empathy is the name of the game here, and charities and nonprofits can use it as a unique selling point. The good news is there's very little risk of doing this wrong. The example outlines the cause, its aim, and the efforts being made to find a solution. 

If you're pitching a nonprofit or a charity to potential donors, lean heavily on the charity's message and accomplishments.

7. Personal branding pitch example

I'm [name] , and I'm a dedicated [title] . I've helped [past expertise and achievments] .

I do what I do by [value proposition, followed by differentiator] .

I'm here to [offered value] .

There's " [position] " in the title, but I'll be [differentiator] .

Let's schedule a meeting and discuss what you can do.

Personal branding comes into play when you're pitching yourself, the individual. Just as companies share their unique idea, proposition, and values, the life coach does the same at a personal level. 

If you're ever writing a personal branding pitch, approach it as you would a business. The key difference is to showcase your values and what makes you unique as a person rather than as a corporate entity.

8. Product launch pitch example 

I'm very excited to share with you [product selling point] .

At [company name] , [products] aren't just a [basic nature of product] . We see them as a game-changer in [selling point] .

This is why we developed our [product] , a cutting-edge [product overview] .

Imagine all of your [value proposition, followed by key features] .

Our product has already received rave reviews during beta testing, with users reporting [survey results] .

[Product] is now available for preorders! [CTA].

This example focuses less on the company and more on the newly revealed product. The new release speaks for itself and the business at the same time.

The hook immediately positions the product as the future or "the next best thing." The pitch dives into what makes the new product unique, utilizing a hypothetical to paint a picture of what it can achieve.

If you're writing a product launch elevator pitch, focus on the product and let it speak for the company.

9. Rebranding pitch example

We've done great things as [company name] . We've helped businesses [services and past achievements] .

We've since been on a journey of transformation, and it's time for a fresh start.

Our company has grown, adapted, and innovated in response to changing market dynamics. We've [outlined change] . Now, [company name] is about to become [new company name] .

Why the change? We've rebranded to [rebranding reasons] .

With [new company name] , you can expect the same quality, expertise, and dedication you've come to trust. But now, we're adding a fresh perspective and a dynamic spirit to our brand.

We invite you to join us in this exciting phase of our journey. [New company name] is ready to [service/value proposition] .

Let's schedule a meeting and explore how our renewed brand can better serve your evolving needs.

In this example, the hook immediately delivers the reasoning behind the change. 

Instead of a value proposition, the pitch offers an assurance that the rebranding won't have detrimental effects. It's designed to address stakeholders and clients as well as provide context.

10. Consulting services pitch example

At [company name] , we specialize in [value proposition] .

With a team of seasoned experts in [field of expertise] , we've successfully guided organizations to [high-level goal] .

Our approach is all about partnership. We take the time to deeply understand your unique market and audience. From there, we [differentiator] .

[Company name] can be the catalyst for your business's transformation. Whether you're looking to [goal] or [goal] , we're here to help.

Let's schedule a virtual meeting to discuss where your company stands and where we can take it.

This pitch is designed to attract clients for a consulting service. It takes a collaborative tone in its approach and focuses on areas of growth that pretty much every decision-maker worries about. It makes the solution the centerpiece of its hook instead of the problem, and goes on to briefly outline how the firm's process is structured. 

11. Technology solution pitch example

[Relevant statistic].  

That's how it goes for your [pain point] .

Imagine you didn't have to worry about [pain point] .

Our [product] is designed to enhance [process] . We help businesses [value proposition] .

One of our recent success stories includes helping a [supporting evidence] .

The thing is, [differentiator] ; we make sure our [product] is specifically customized for your organization's needs. 

Are you available to meet next week for a personalized demo?

In this example, the hook is a statistic that lays the foundation for the problem and the value proposition. It's a powerful hook that captures the audience's attention and helps you transition into what you really want to say.

You can be an optimist and decide to improvise an elevator pitch. But you'll likely end up taking too many pauses under the guise of sipping your water, and stumbling over your words mid-pitch might waste a precious conversation.

It pays to be prepared, and writing an elevator pitch beforehand can make a big difference.

1. Outline a clear objective

Before you start writing the elevator pitch, focus on your objective . Are you introducing yourself to grow your personal network, pitching a service or product, prospecting investors, or trying to acquire a new client?

Your objective will help you pinpoint the information you want to mention in your pitch. 

Tip: Establish success metrics relevant to your objective. Investors will want to know how much revenue your business can generate, while potential clients will want to know the benefits of your product or service. Make sure your success metrics speak to your audience's concerns.

2. Define your audience

One speech won't work across the board. Hollywood says the up-and-coming manager likes to be impressed with a Rubik's cube, while the CEO likes to hear your heartfelt speech about how much this job means to you and how you're expertly overcoming odds. 

Both those things are wrong, but the point remains that identifying who your listener is and what matters to them is a nice way to tailor your pitch so that it speaks to their concerns, needs, and bigger pain points. The more you resonate with your audience, the more impactful your pitch will be, and the closer you'll get to a tearful Will Smith movie ending.

Defining your audience goes beyond knowing the name and nature of what might make a potential client. 

Tip: Conduct in-depth audience research by diving into your chosen market, competitors, user data, and digital marketing analytics. Then comb through that information to define your audience's pain points and how you're uniquely positioned to address them.  

3. Craft a hook

You know what you want to say and why. Now you need an opening statement—a hook that grabs their attention and gets them invested in the rest of your pitch. You want to set the stage for the elements that come next. Make it clear and engaging, but keep it concise. The goal here is to get an attentive listener, not a bored one.

The hook needs to spark the audience's interest. You need to speak their industry's language, show knowledge and expertise, and put your audience research data to good use by pointing out the difficulties and issues they face.

Tip: Use a personal story, a statistic, a fact, or an interesting hypothetical to draw your audience in.

4. Explain your value proposition

Once your audience is paying attention, it's time to dive into the proposition and the value within. What do you and your idea bring to the table? What problems do you solve, and how does that make your listener's life better? How does your solution differ from those they've heard pitched a thousand times before?

Point out the differentiating factors that make you and your business unique, whether it's the groundbreaking tech you've patented or the better pricing options your competitors can't keep up with. 

Tip: Write down all the aspects that make your business different, and choose the most compelling ones for the pitch.

5. Support your pitch with evidence

Who doesn't like real-life measurable data? Well, Hollywood doesn't, but that's just because no amount of Hans Zimmer music can make your 325% ROI cinematically engaging. You can be confident that your audience will want to hear success stories that support your proposition.

Have a few successful case studies from former and current clients ready to drive the point home and turn a semi-interested listener into an engaged party.

Tip: Draw on your own expertise, and use performance statistics and relevant metrics from previous projects. 

6. Keep it concise

It's called an elevator pitch for a reason. You have under a minute to get your entire pitch across to a busy decision-maker who doesn't have all day. Cut the fluff, and only say what you feel certain will convince your recipient to take your side.

Tip: Practice reading your pitch out loud in the mirror. Use a timer to measure how long it takes to deliver it comfortably.

7. End with a clear call to action

Since the point of an elevator pitch is to generate interest, you'll want to end it with a clear call to action—one that evokes a response and maybe a more in-depth conversation.

If you're pitching a service, you can offer to schedule a meeting to further outline your services and how they can help the listener. If you're pitching a product, you could offer to schedule a demo to prove it can improve their business. Get creative here, and aim to turn that interest into a meeting.

Tip: Lead your audience to connect with you beyond the pitch. Schedule a meeting or a coffee chat, exchange contact information, and make sure there's room for a longer discussion.

8. Prepare to answer questions

You can't just deliver your pitch and then hit the open bar at the networking event. Be ready to answer questions.

Questions at this stage mean your listener is intrigued, curious, and interested. At this point, feel free to provide as much context in your answers as you'd like. The elevator pitch has already ended, and it served its purpose. Go in-depth and provide context.

Tip: Write down a few questions based on your own market research. Ask yourself what your customers, investors, and audience might be curious about. Prepare your answers so you're never surprised.

Make a unique first impression

Elevator pitches exist because humans have shorter attention spans than goldfish, and we really need a leg up on our aquatic competition.

Opportunities are fleeting, especially when businesses are launching every day. In an oversaturated environment, an elevator pitch can help you make an impression that lasts. And who knows, you might just have what it takes to inspire a 50-million dollar movie that Will Smith can "misty-eye" his way through.

Related reading:

How to pitch your small business to the press

How to use personalized sales pitches to convert clients and sell more 

ChatGPT prompts that will generate great sales emails

Email etiquette: How to ask people for things and actually get a response

How to create a project plan (with project plan templates)

Get productivity tips delivered straight to your inbox

We’ll email you 1-3 times per week—and never share your information.

Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

• Small business

Related articles

Keep your company adaptable with automation

How to enrich lead data for personalized outreach

How to enrich lead data for personalized...

What is a proof of concept? And how to write one (with template)

What is a proof of concept? And how to write...

How to choose the best automation software

Improve your productivity automatically. Use Zapier to get your apps working together.

.css-s5s6ko{margin-right:42px;color:#F5F4F3;}@media (max-width: 1120px){.css-s5s6ko{margin-right:12px;}} AI that works. Coming June 5, Asana redefines work management—again. .css-1ixh9fn{display:inline-block;}@media (max-width: 480px){.css-1ixh9fn{display:block;margin-top:12px;}} .css-1uaoevr-heading-6{font-size:14px;line-height:24px;font-weight:500;-webkit-text-decoration:underline;text-decoration:underline;color:#F5F4F3;}.css-1uaoevr-heading-6:hover{color:#F5F4F3;} .css-ora5nu-heading-6{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:flex-start;justify-content:flex-start;color:#0D0E10;-webkit-transition:all 0.3s;transition:all 0.3s;position:relative;font-size:16px;line-height:28px;padding:0;font-size:14px;line-height:24px;font-weight:500;-webkit-text-decoration:underline;text-decoration:underline;color:#F5F4F3;}.css-ora5nu-heading-6:hover{border-bottom:0;color:#CD4848;}.css-ora5nu-heading-6:hover path{fill:#CD4848;}.css-ora5nu-heading-6:hover div{border-color:#CD4848;}.css-ora5nu-heading-6:hover div:before{border-left-color:#CD4848;}.css-ora5nu-heading-6:active{border-bottom:0;background-color:#EBE8E8;color:#0D0E10;}.css-ora5nu-heading-6:active path{fill:#0D0E10;}.css-ora5nu-heading-6:active div{border-color:#0D0E10;}.css-ora5nu-heading-6:active div:before{border-left-color:#0D0E10;}.css-ora5nu-heading-6:hover{color:#F5F4F3;} Get early access .css-1k6cidy{width:11px;height:11px;margin-left:8px;}.css-1k6cidy path{fill:currentColor;}

• Product overview
• All features
• App integrations

CAPABILITIES

• project icon Project management
• Project views
• Custom fields
• Status updates
• goal icon Goals and reporting
• Reporting dashboards
• workflow icon Workflows and automation
• portfolio icon Resource management
• Time tracking
• my-task icon Admin and security
• Admin console
• asana-intelligence icon Asana Intelligence
• list icon Personal
• premium icon Starter
• briefcase icon Advanced
• Goal management
• Organizational planning
• Campaign management
• Creative production
• Marketing strategic planning
• Request tracking
• Resource planning
• Project intake
• View all uses arrow-right icon
• Project plans
• Team goals & objectives
• Team continuity
• Meeting agenda
• View all templates arrow-right icon
• Work management resources Discover best practices, watch webinars, get insights
• What's new Learn about the latest and greatest from Asana
• Customer stories See how the world's best organizations drive work innovation with Asana
• Help Center Get lots of tips, tricks, and advice to get the most from Asana
• Asana Academy Sign up for interactive courses and webinars to learn Asana
• Developers Learn more about building apps on the Asana platform
• Community programs Connect with and learn from Asana customers around the world
• Events Find out about upcoming events near you
• Partners Learn more about our partner programs
• Support Need help? Contact the Asana support team
• Asana for nonprofits Get more information on our nonprofit discount program, and apply.

Featured Reads

• Business strategy |
• 15 creative elevator pitch examples for ...

15 creative elevator pitch examples for every scenario

A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition. But the reality is, people want to have meaningful conversations without the forced sales pitch. So how do you pitch yourself during a job interview or client meeting with authenticity? 

First things first: What is an elevator pitch?

An elevator pitch, also known as an elevator speech, is an opportunity to share a quick summary of yourself and your product offerings. But a pitch can also be your chance at making a real connection that you can use later down the road. It’s not always an immediate benefit, but you should be prepared for any scenario in which you could be giving an elevator pitch. 

In reality, most people have given an elevator pitch whether they realize it or not. That’s because there are many different types of pitches—from interviews to new business opportunities. That makes preparing for your next pitch an important step in marketing both yourself and your company. 

When it comes to figuring out who to deliver your pitch to, you should aim for the best point of contact, not just the highest point of contact. Choosing connections that are related to or interested in what you’re offering will give you a better chance at making your sale. 

How long should an elevator pitch be?

One of the biggest unknowns about creating sample elevator pitches is how long they should be. In most cases, it will depend on what it’s about and who you’re pitching. A good rule of business etiquette is to make it as short as possible by carefully selecting the most important points. 

A study conducted by Microsoft found that the average person has an attention span of around eight seconds, meaning you’ll have to fight for that undivided attention. That’s no small task. So when it comes to a great elevator pitch, aim to keep it around 30 seconds—though the exact length can vary depending on your industry and what you’re pitching. 

When looking at pitch length based on industry, each one differs to some degree. Let’s take marketing for example. Your pitch opportunities will likely be to customers that come across your brand. And in that case, you have very little time to get your message across—whether it’s text, video, or imagery. But when it comes to sales, you may get the opportunity to expand your elevator pitch past 30 seconds. You will likely have plenty of networking opportunities where people are more than willing to listen to what you have to say. It really just depends on your medium and the audience’s eagerness to listen. 

But what if you can’t cut your elevator pitch down to 30 seconds? It may seem like your brand is too complicated to distill down to such a short timeframe, but if you’re pitching to the right audience you shouldn’t have that problem. Make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings. 

How to write an elevator pitch 

When it comes to writing an elevator pitch, it can be hard to decipher important facts from unimportant ones—this is why knowing how to effectively communicate in the workplace is important in the first place. For example, while it’s good to personalize your communication tactics wherever possible, it’s not necessary to give prospects an entire history lesson on your business. Only the most recent and relevant details should be included. To get started creating your own pitch, you first need to understand the basic components that make up any good elevator pitch.

Introduce yourself

All good pitches start with a short introduction. It could be as simple as stating your name and who you work for if those details apply. But the more personal you can make it, the more natural your elevator pitch will seem. Body language is also an important part of a solid introduction, as is eye contact. Here are a few tips to keep in mind when introducing yourself to a new prospect. 

Greet your audience in a way that’s appropriate for the occasion. Go formal for a business pitch or more casual for a fun event. With business meetings and networking events being held virtually, you’ll need to get creative with your introductions over video chat. You could even start with a lighthearted joke to break the ice. But whatever you do, make sure it’s relevant to your audience. 

Present the problem

All solutions start with a problem. Whatever you or your business is trying to solve, it’s important to get the point across early on in your elevator pitch to set the theme for the rest of your speech. An example problem: coordinating work between teams is chaotic.  

If possible, relate the problem back to your audience by using real-world examples. This will help make the problem more relevant and, hopefully, grab your audience’s attention. If your problem isn’t easy to explain, try using more than one example or a visual to really paint a picture for your audience. 

Offer the solution

If the problem is what draws the audience in, then the solution is what hooks them. This is your time to show them why they need your help. Here’s an example solution: Asana gives teams a system to organize and manage work so they know what to do, why it matters, and how to get it done.

The solution is arguably the most important part of an elevator pitch, so spend time perfecting it. If you’re pitching for a business, it’s likely the quick solution pitch has already been created. But again, it’s always better to personalize your pitch. So don’t be afraid to tweak it to fit your audience. If pitching for yourself, talk about the unique skills you’ve developed and why they would be beneficial to your prospect. 

Explain your value proposition

Now that you’ve piqued your audience’s attention, it’s time to seal the deal by explaining why your solution is better than anyone else's. An example value proposition is: Asana is the only platform that connects goals with the work needed to achieve them. 

The value proposition differs from the solution by focusing on why your audience should use your solution over a competitor’s. If you don’t have that answer just yet, perform a competitive analysis to compare your offerings or look to your executive summary. 

If your market is extremely niche and you don’t have a clear differentiator or significant competition, look to communication and interface capabilities. Consider why your idea or solution is original enough that someone would want to use it.   

Engage the audience

While most of the hard work is done, it’s important to engage your audience with a compliment or question before you part ways. Always err on the side of being genuine rather than delivering a scripted goodbye. 

There is no right or wrong way to engage your audience. While ending with a question can create a dialogue between you and your audience, a genuine compliment can go a long way. Think about what made you want to pitch them in the first place and use that to end the conversation. Lastly, don’t forget to swap contact information, such as a business card, if you don’t already have it. 

A foolproof elevator pitch template

Now that you know the basic components of a pitch, the next step is creating your very own elevator pitch. This template can work for just about any situation, from a job interview to pitching a small business or startup. That’s because we analyzed some of the most famous templates from industry experts—from Harvard research to Guy Kawasaki’s art of pitching—to create a foolproof template that will work in any situation. 

Plug your information into our elevator pitch template to draft a quick speech. While you won’t necessarily recite it word for word, it’s a great model to keep in mind in case you find yourself in a position where you’re not prepared with a personalized pitch.

Whether you’re looking for a pitch template for a job interview or for pitching your business, this template is a foolproof example for any situation you might find yourself in. 

General elevator pitch template

Use our elevator pitch template to start constructing your speech by adding statistics and personalized greetings where needed. This template incorporates the four parts explained above to hit all of the important details of a good elevator pitch. 

Introduction : “Hi I’m [name], a [position title] at [company name]. It’s great to meet you!”

Problem : “Since you work with [company name or industry] I figured you’d be interested to know that [problem + interesting statistic].”

Solution : “The great part about working at [your company’s name] is that we’ve been able to fix just that problem by [solution].”

Value proposition : “In fact, we’re the only company that offers [value proposition].”

CTA : “I think our solution could really help you. Are you available this week to speak further on this?”

Don’t be afraid to change up your pitch template based on your personality and professional expertise. We’ve also included personalized 30-second elevator pitch examples below to inspire personal facts you can add to create a more engaging speech .

30-second elevator pitch examples

Let’s dive into the best 30-second elevator pitch examples to help you create a pitch that’s both engaging and informative. Our examples take inspiration from the four elements included in the template above, to demonstrate how you'd pitch project management software to  increase productivity . Try a few or try them all to find one that best fits your personality and value proposition. 

Example 1: Short and sweet

This example is one of the most common you’ll come across. That doesn’t necessarily mean that it’s the best, but it’s a great example of a quick and easy pitch that fits almost any situation. When working on this type of elevator pitch, be sure to keep it as short and to the point as possible. Try to stick closely to the 30 seconds or less rule since the point is to be brief and transparent.

The problem is that work is chaotic no matter what industry you’re in or how good you are at your job. But a good project management software can help improve productivity and communication. I haven’t missed a deadline in years. If you’re interested in how it can help your team, give me a call and I can take you through some numbers. 

Example 2: Relatable over reliable

Sometimes the best way to grab your audience’s attention is to reel them in with a personal anecdote they’ll relate to. While it’s still important to drive home your solution, this approach puts more weight on making a personal connection rather than an immediate sale. 

It’s so great to finally meet you. How is business going? I heard you’ve been struggling with communication issues. My team and I struggled with that too. It wasn’t until we added project management software into our routine that we really saw an improvement in teamwork and overall communication. I hope you find a solution that works for your team. 

Example 3: Savvy with stats

Start your pitch off with a hook by dropping an attention-grabbing statistic. It’s important to have hard data to back up your statistics to ensure their accuracy before pitching. When it comes to a statistics pitch, it’s a good idea to come full circle at the end and connect how your solution can help solve that statistic.  

Did you know that despite having more ways to connect remotely, 60% of workers’ time is spent on work coordination with just 26% spent on skilled work and 14% on strategy? No wonder teams need help with project management. Implementing project management tools can decrease time spent on work coordination and help increase skilled work.

Example 4: Question everything

This example uses questions to make your pitch easily comprehensible. It also forces the audience to join in on the conversation rather than just presenting them with a speech. Try starting and ending with a question that makes the audience think about your pitch long after you leave the room.

Do you ever feel like you spend too much time on work about work? I’ve talked to so many people who share the same frustrations. I used to work long hours every day just trying to catch up. But do you know what? Ever since we started using project management software, I've been able to get so much more work done. Have you tried anything similar in the past?

Example 5: Comedic twist

If your pitch isn’t about a serious topic, you can add comedic twists to engage the audience. This is especially useful if giving a presentation. Add a GIF or quick funny clip in between slides to lighten the mood. If using this example, be sure it fits the occasion and tone of your company. 

Did you know that the average person can only pay attention for eight seconds? That’s not even long enough to place my coffee order in the morning. Maybe that’s why my barista always gets it wrong. But seriously, I think that’s why so many companies struggle to hit deadlines. 

Example 6: Tell a story

Use customer testimonials or your own personal story to paint a picture for the audience. This can be especially helpful if your topic is hard to explain in 30 seconds or less. Telling a story is a great way to add a relatable twist. 

We have a customer that transitioned to a fully remote workforce this year and needed help making sure deadlines were met. With our help, they were able to get up to 10% of their time back in their day and focus on more important things like strategic planning.  

Example 7: Emotionally driven

While this type of pitch may be more difficult to create, you have a better chance of winning over your audience if you can make your pitch emotionally driven. It’s also more likely they’ll be willing to share the experience with someone else down the road. It’s important to keep the emotions on the lighter side to prevent the conversation from steering too dark. Here is an example to inspire your own speech. 

It may seem like any other tool, but when you look closely it really is helping teams connect. And not just that, but it’s helping cultivate teams that actually enjoy working together on new projects. That’s something that’s hard to come by, but something everyone is looking for.  

Example 8: Write it first

While most speeches start by writing a general outline, you can opt to write the entire pitch from start to finish. This tends to create a thought-provoking and poetic flow once you do present your pitch. You’ll have to memorize this pitch, so practicing is a key element to this strategy. 

Hi, my name is Kelly! It’s great to meet you. You work for Apollo Enterprises, right? I’ve heard a lot about them. I actually heard that you’re looking for project management help. In my experience, any organization—whether sales or suppliers—needs help coordinating work and team communication. Work can be rather chaotic, especially now, without it. That’s why we’ve created a software tool that helps both individuals and teams organize their projects and communications all in one place. Have you ever thought about using something similar?

Example 9: End with a one-liner

Making a grand exit doesn’t come easily, but if you can pull it off your audience is sure to be impressed. Stay away from cliche one-liners and make your closing authentic to you. The point here is to leave them with a thought that they’ll remember after the meeting is over. Consider sharing a surprising statistic or question relevant to their business.

Over one-quarter (26%) of all deadlines are missed each week because of a lack of clarity. But with the right project management tools, that number could be much lower. So the question is, can your business afford not to use project management software? 

Elevator pitch examples by scenario

Now that we’ve covered the types of pitch examples, let’s dive into example elevator pitches for different scenarios. Whether you’re pitching for your business or yourself, you can use an elevator pitch to organize your thoughts and prepare for the real deal. Let’s look at key tips for any situation you may find yourself in. 

Example 10: Networking event

A networking event is probably the most common scenario you’ll run into. And with the new virtual-first culture, it may be even more challenging to make meaningful connections over video chat. That’s why it’s so important to prepare an elevator pitch that’s compelling no matter where you’re pitching it from. While most salespeople pitch casually in this environment, you may get the opportunity to meet an important executive. In which case, you’ll want to be prepared with a versatile pitch template. 

Great to meet you, I’m Kelly with Apollo Enterprises. We’ve been able to improve productivity and collaboration for teams all over the world. If you ever need help with project management, just reach out. I think we could make a huge impact on your company. I’ll make sure to keep your contact information handy as well. 

Example 11: Job interview

Looking for a new job or have career fairs coming up? Most interviews—whether with human resources, a recruiter, or a hiring manager—start with some form of the phrase, “Tell me about yourself.” This is an opportunity for job seekers to briefly explain themselves and their professional experience using industry buzzwords and key skills. Having an elevator pitch ready can ensure that you’re prepared when the opportunity presents itself. 

I’m Kelly, a specialist at Apollo Enterprises. I chose a career in project management because I had a passion for it, and now I can proudly say that I’ve been able to make a real difference in people’s lives. That’s why I’m looking to continue my career with an employer who shares those same values. I know my unique skills can make a big impact at your company because I’ve proven my results with a few key projects. 

Example 12: Formal meeting

You’ve landed the meeting, congratulations! Now is the time to create a formal elevator pitch to really get them interested. When presenting a formal pitch, a presentation can be a great addition to traditional elevator speech examples. But whether or not you choose to create a presentation, this meeting is about selling your product in the most professional way possible. So dress the part and don’t forget your unique selling proposition. 

I took a look at your current productivity figures and noticed an opportunity for improvement. With our project management software, you could get back up to 10% more of your workday. Not only would that mean more work getting done, but it would also have a positive impact on the overall success of your business. Not to mention, our tool is the only one in the industry that has goal capabilities to ensure teams stay on track. 

Example 13: Sales pitch 

Professionals often pitch traditional sales jargon, but the real key is creating a human connection while lightly sprinkling in what you’re selling. Start with a personal story or light-hearted introduction instead of the typical sales presentation. You can also prepare by creating sales team goal templates to ensure your team is on the same page. 

Our team really struggled to transition to a remote workforce. Communication wasn’t organized and people struggled to find the correct information to complete projects. But, thankfully, we found a solution to our problem. Implementing project management tools not only improved productivity but also improved overall teamwork. Every company prefers different tools, but I can say without a doubt that our software was the best at connecting goals with the work needed to achieve them. 

Example 14: Social introduction

Now, more than ever, professionals are choosing to meet virtually rather than face-to-face. Whether you’re chatting over LinkedIn or have a virtual meeting set up, it’s important to make your pitch personal and use clear visuals to help sell your point. Here’s a great example of a social media pitch. 

Thanks for connecting! I noticed that your competitors are outperforming you when it comes to year-over-year growth. I took the liberty of doing a competitive analysis and didn’t find any outlying problems. I’m wondering if it could be an issue with productivity. How has the transition to remote work been? If you’re interested, I could run you through some productivity figures if you were to add project management tools to your current processes. 

Example 15: Entrepreneurs and business owners

Pitching to a business owner is much different than pitching to an executive. They can be harder to sell because they are often hesitant about new investments. The most important tip is to use examples as they pertain to the business when explaining a problem and solution.  

I love your products at Apollo Enterprises. I’m a huge proponent of your mission. I did realize that there may be some opportunities to improve productivity and collaboration internally. Have you ever considered project management software? I think it could have a big impact on business growth now or even down the road. 

4 tips to perfect your elevator pitch

In addition to creating the perfect elevator pitch, you should also work on sprucing up your delivery. There’s nothing worse than sitting through a boring speech, so make sure yours is anything but. From posture to tone, there’s a lot you can practice to make sure you look professional and knowledgeable. Consider these four tips when trying to nail a successful elevator pitch. 

1. Stick to your outline

To prevent getting off-topic, it’s important to stick to your outline at least to some extent. While you don’t need to recite it word for word, it’s best to memorize the majority of your pitch. That way you won’t need to worry about checking your notes. 

2. Speak slowly and clearly

Many professionals tend to talk quickly when they’re nervous—hey, we’re only human. But it’s important to enunciate and speak slowly so the audience can understand you. This is especially important when presenting over video chat. But try not to slow yourself down too much or you’ll go over your allotted time. 

3. Record your pitch

Record yourself reciting the pitch to work on any areas that need improvement. Practice your pitch a handful of times by playing the recording back and working out any pain points. A couple of key areas to focus on are speed and tone. It’s better to sound overly energized rather than monotone. 

4. Practice, practice, practice!

There’s nothing more effective than practicing your pitch until you’re able to recite it in your sleep. If possible, practice in front of friends and family to get constructive feedback on how you can make your pitch even better. Even if you have years of experience, you can never go wrong with being overly prepared. 

Elevate your first impression with an elevator pitch

An elevator pitch is a chance to show off your strengths and pitch your solutions. While it may sound nerve-wracking, using the 15 elevator pitch examples above will help you develop your own method using personal tidbits that tie into your innovative solutions.

While your pitch is an important part of leveling up your business, there are many avenues you can take to achieve growth. One of those ways is by determining whether project management vs. work management tools are right for your team. Not only will they help connect your team members, but the right tools and software can also help your organization set strategic goals. That means more time spent on bigger projects to help your business reach next-level growth. 

Related resources

Grant management: A nonprofit’s guide

How Asana uses work management to optimize resource planning

How Asana uses work management for organizational planning

Solve your tech overload with an intelligent transformation

StrategyPeak - Strategic Marketing Consultants

We Help Companies Grow with Proven Sales & Marketing Systems

The Best Elevator Pitch Examples, Templates, and Tactics

The ultimate guide to writing an unforgettable elevator speech.

Author’s Note: I am astounded that this page receives thousands of readers each month . That number tells me that there are a lot of people looking for solid advice on how to craft a simple, compelling, and persuasive pitch. Most of the pitches I have seen have not been very good. It wasn’t because the product or the team were poor, but rather the pitch structure and story weren’t very well thought out. But with just a little planning and strategy, this can be corrected. If you are looking for the best ways to structure, present, and amplify your elevator speech, this article is for you. I wrote this based on my experiences in coaching hundreds of companies to present, with the highlight being to prep four companies to star in a Dragon’s Den pitch (the American equivalent is Shark Tank ).

The first thing, the absolute first thing, that anyone “buys” from you is your big idea embedded in story form. If people don’t “buy” into the big idea and story, they won’t buy anything else. [Read that again.]

Do you believe my statement above? If so, great! Even an article like the one you are about to read on elevator pitches needs an elevator pitch!! Your big idea and story are the beginning of your elevator pitch.

By definition, an elevator pitch is a quick persuasive speech that is used to create interest in a project, a concept, or people. It distills your ideas into the simplest, clearest points of value, what makes you different, and instills enough curiosity to make the prospect want to hear more. Theoretically, it should be no longer than the time it takes to ride an elevator to the top floor in a building. (e.g. between 30 seconds to 2 minutes.)

… luck happens when opportunity meets with preparedness …

As is often the case, most opportunities to meet with influential people happen spontaneously and unpredictably: the rising screenwriter who collides with a Hollywood producer while waiting in line for a taxi, or the hopeful new employee who finds himself in the elevator with the company CEO. The adage luck happens when opportunity meets with preparedness is very true.

There are many different types of pitches, which serve different purposes. While elevator pitches are meant to instill enough intrigue to get the prospect to ask you to tell them more, they do not have the persuasive horsepower of a full-fledged sales or investor pitch. Because these purposes are different, they require different lengths of time and stages of delivery.

Pitching is a skill, and just like all skills, there are ways to perfect it. Once you understand the principles of a pitch structure, your elevator pitch, sales pitch, boardroom presentation, or investor pitch will improve dramatically.

I recently partnered with the NABI business accelerator’s Managing Director, Dar Schwanbeck, to run one of their clients through a crash course for a pitch on the nationally televised show Dragon’s Den (the American equivalent is Shark Tank.) In fact, this was the 4th client that I have worked with to make an investment pitch in the den, and I have compiled the following takeaways on the structure and psychology of enticing the Dragons to invest. (Not pitching an investor anytime soon? Not to worry! These techniques will also help you get what you want from bosses, spouses, customers, and small children.)

Start Creating Your Laser-Sharp Pitch (career or business)

Elevator Pitch Basics

Let’s start with two elevator speech templates, an all-purpose generic template, and a sales pitch template. For these examples, we will use the fictional company Hydrolyzier, a manufacturer of commercial-grade water purification systems.

Generic Elevator Pitch Example

The following is a standard pitch format that can be applied to almost any situation.

My name is <<NAME>>, the CEO of <<COMPANY>>. Our company manufactures <<PRODUCT>> for <<TARGET CUSTOMER>> that allows them to <<YOUR VALUE PROPOSITION>>. Unlike <<OUR COMPETITION>>, we <<PRIMARY COMPETITIVE POINTS OF DIFFERENCE>>. <<CALL to ACTION>>

Using this format, here is a Hydrolyzier elevator pitch example:

Hi, my name is Bob Smith, and I am the CEO of Hydrolyzier Water Company. We manufacture the Hydrolyzier MaxLite, a commercial-grade water purification system that uses a tri-plane osmotic process that dramatically reduces the content of impurities in drinking water. Unlike competing systems, our patented osmotic process uses one-third of the power of a traditional water purifier while reducing the installation space to half. Our modular construction takes less than 36 hours to install, and best of all its price is less than 60% of similar systems. If you go to our YouTube channel, you can watch a video showing the Hydrolyzier in operation in a remote village in Ghana, West Africa

A Sales Pitch Example

If you are pitching in a sales situation, here is a format you could use:

Have you ever <<THE SITUATION THAT THE PROSPECT FACES>>? <<COMPANY NAME>> manufactures <<PRODUCT LINE>> for <<TARGET MARKET>> so that you can <<PRIMARY VALUE PROPOSITION / BENEFIT>>. Unlike <<TRADITIONAL ALTERNATIVES/COMPETITIVE OFFERINGS>>, <<OUR PRODUCT>> is <<COMPETITIVE POINT OF DIFFERENCE>>. <<CALL TO ACTION>>.

Using this format, here is Hydrolyzier’s elevator pitch:

Have you ever had a situation that required a low power, small footprint, water purification system for a remote settlement? Hydrolyzier Water Company manufactures the Hydrolyzier MaxLite, a commercial-grade water purification system that uses a tri-plane osmotic process that dramatically reduces the content of impurities in drinking water. Unlike competing systems, our patented osmotic process uses one-third of the power of a traditional water purifier while reducing the installation space to half. Our modular construction takes less than 36 hours to install, and best of all its price is less than 60% of similar systems. We have successfully installed the system in many remote communities. They have found it to be easy to install, reliable, and inexpensive to operate. Our most recent installation is in a remote village in Ghana, West Africa which we have documented in a 5 minute YouTube video. May I send you the link?

Six More Elevator Pitch Types

Beyond these standard elevator pitches, Daniel Pink, in his book To Sell is Human: The Surprising Truth About Moving Others gives us six other types of pitches.

The One-Word Pitch

Can you distill your entire presentation into a single word?

• For Google, it might be “search.”
• For an Alfred Hitchcock horror movie, it might be “scream.”
• The word “inbound” belongs to Hubspot.
• While “invent” is closely associated with Thomas Edison.

For Hydrolyzier it is “purified water.”

Okay, you caught me. That’s two words, … but that’s okay.

(… continued below)

Here’s a portion from the book’s intro: Charismatic leaders seem to possess an effortless ability to influence, captivate, charm, and inspire people to action. Whether it is through grace, passion, or unshakable confidence, charismatic people can rouse the sentiments and energies of the people they touch. While not everyone can master charisma, there is one charismatic tool that any leader can learn — the power of storytelling; specifically, how to communicate a strategic narrative. A strategic narrative is a compelling story that weaves together existential concepts like who you are, your origin, your big idea, what you fight for and why, and offers a bold vision of a future that your people can rally behind. When charismatic leaders wield captivating strategic narratives, their power is unstoppable. 

Your elevator pitch is just the beginning. To really put your big idea into play, you must master strategic narratives. This book will show you how. Click here to get your copy.

The Question Pitch

Ask yourself, ‘Are you better off now than you were four years ago?

If your presentation’s central idea is already understood by your audience, a question pitch may be ideal. In the 1980 US presidential election campaign between Ronald Reagan and Jimmy Carter, Reagan asked a simple question, “Ask yourself, ‘Are you better off now than you were four years ago?’” Most people immediately understood the question and its context. Reagan became the 40 th President of the United States.

For Hydrolyzier it might be, “How can you supply a rural village in Ghana, West Africa with clean drinking water in under 36 hours, and at less than 60% of the cost of other water purification systems?”

The Rhyming Pitch

It takes a licking and keeps on ticking.

Rhymes are easy to mentally process and remember. Also, some scientific studies have found that rhymes are perceived to be more accurate and believable than non-rhymes when pitching the same concept.

• Teeth whitening toothpaste Pepsodent used the following rhyme in its 1960’s and 70’s commercials, “You’ll wonder where the yellow went when you brush your teeth with Pepsodent!”
• To emphasize its timepieces’ durability, watch manufacturer Timex said, “It takes a licking and keeps on ticking.”

For Hydrolyzier it might be,

• “Get wet.” or
• A Pure, Clean, Water Stream

(This was hard. How did I do?)

The Subject Line Pitch

Every email subject line that you write is a pitch inviting the recipient to open it. Daniel Pink advises that your subject line pitch should offer utility value, curiosity, and specificity. However, he cautions that while specificity should be in all subject lines, you should choose to use either utility value or curiosity for any single subject line

Here are some examples:

• Drugstore: “Your prescription is expiring.”
• Mortgage Broker: “How Much House Can You Afford?”
• Credit Card Company: “You’re missing out on reward points.”

For Hydrolyzier it might be, “How Remote Communities Can Install On-Site Purified Drinking Water Systems in Under 36 hours.”

The Twitter Pitch

Can you get your pitch down to 140 characters? Or less? Here are a couple of funny ones for Twitter itself:

• “Twitter. The only place you get excited when a stranger follows you.” or
• “Twitter. Get the news before it happens.”

For Hydrolyzier it might be, “Clean Drinking Water for 300 African Villagers in Under 36 hours.”

The Pixar Pitch

Animation studio Pixar has produced a string of hits, including Wal-E, Finding Nemo, Toy Story, Incredibles, and many, many others. The standard plot structure for each of these stories fall into the following format:

Once upon a time <<INTRODUCE CHARACTER AND CONTEXT>> Every day, <<ESTABLISH THE WAY THINGS WERE>>. One day <<INTRODUCE PROBLEM/INCITING INCIDENT>>. Because of that <<CHALLENGE>>. Because of that <<SEARCH FOR SOLUTION>> Until finally <<FINDS SOLUTION>> Now, <<ESTABLISH THE WAY THINGS ARE BETTER NOW>>

For Hydrolyzier it might be:

In Africa, village water wells are vital to the sustainability of the rural population. In one community, we counted over 300 people who relied on a single well as their only source of daily drinking water, often walking from miles around to obtain it. Last year, the well was found to be contaminated by waterborne parasites. Hydrolyzier was one of three companies contacted by the regional government to remedy the situation. We were selected to install our new water purification system, the Hydrolyzier MaxLite, primarily due to the speed which we could deploy it (in less than 36 hours), and its cost (less than 60% of its competitors). Today, the people of this village can safely drink from their well again.

Amplifiers for Your Pitch

If you are in a full-fledged pitch like those on Dragon’s Den or Shark Tank, these pitch amplifiers will come in very handy. Beyond profiling a great product or service, your pitch should also contain the following:

Shock, Fascination, or Intrigue – The Dragons’ minds are wandering during your entrance. Their brains are actively searching for WHY they should care. Give them a simple statement that startles them into rapt attention. Here’s an example if you are pitching a water purifying device. In the introduction, you can either say:

• “Our device is called the Hydrolyzier, and it uses a tri-plane osmotic process that dramatically reduces the content of impurities in drinking water.”
• “Water is life, yet 768 million people do not have access to safe, clean drinking water, and 2.5 billion people live without proper sanitation. When water is unsafe and sanitation non-existent, water can kill.”  (Unicef Clean Water Campaign)

The 2nd statement allows a fluid transition into a description of your product WITH the Dragons’ full attention.

… a “space western”.

Metaphor  – Because people absorb new information by relating it to an existing reference point they understand, you should create a metaphor that allows them to associate, compare, and draw relations easily. When Gene Roddenberry was pitching the original Star Trek series to NBC in 1964, the concept of a racially mixed crew with women and aliens on the bridge travelling to distant planets was so foreign that it was initially dismissed because NBC brass didn’t think anyone would watch. To sell the idea, Roddenberry used the metaphor of a “space western.” Because western movies and TV shows were something everyone was familiar with, this bought him the time and funding to develop not just one, but two pilots for the popular series.

Hydrolyzier’s primary differentiating value propositions are its low cost, small size, and rapid deployment capability. We could use the following metaphor to convey these central ideas:

“Hydrolyzier: We are the IKEA of Commercial Water Plants.”

Clarity – As a minimum, the elevator pitch has to have clarity on the attributes of:

• The primary problem the product solves
• The way it solves it
• Alternatives to the product, but emphasizing how you are better
• How big the market is
• The cost of the solution
• The price you can charge
• How much investment capital you need and for what purpose
• What the Dragons will receive for their money

Emotional Appeal  – To get people moving fast and with purpose, you must infuse your pitch with emotion. Confidence, fear, anger, amazement, joy, indignation, love, disgust, envy, or dozens of other emotions can energize your pitch. Choose the ones most relevant to the story you are telling.

Tangible Demonstration – Nothing shows people what your product can do better than a physical demonstration. Imagination and understanding are stoked further when something is taken in hand. Get the audience involved in a demo.

Risk Reduction – Every new investment involves risk. Show the Dragons you understand what the risks are, and how you will quell them. By the way, nothing makes investment risk in a startup go away faster than showing you have sales. Show the Dragons your sales pipeline to get a deal done fast.

Authority – Authority commands attention, respect, and intrigue. Show the Dragons you are an authority on the market, its pain, your solution, and the competitive alternatives. Authority can come in many forms but always includes the primary elements of knowledge, experience, credentials, and public recognition. Demonstrate all four in the pitch.

Scarcity  – If it’s valuable, it’s probably scarce. Show the Dragons that the opportunity to invest is (truthfully) fleeting. Some common reasons why include:

• Sales are coming in so fast you will soon be able to self-fund out of cash-flow
• Because sales are increasing, the valuation they can invest at will continue to rise the longer they wait
• You have another strategic partner that has indicated they want to invest in you

Repetition – Repetition drives the message deeper. What is the central unifying message of your elevator speech? Repeat it three times in the presentation. For the UNICEF Clean Water Campaign, it might be “Water is life.”

Contrast – Something is “hot” only in relation to something that is “cold.” The Dragons’ brains are actively looking for a contrast to help them analyze and categorize the data for a decision. In the Hydrolyzier example, the easiest way to employ contrast is to show a before and after comparison of the water. Dirty, polluted water before filtration, clean, clear water after.

Story – Now, wrap it all up in a story. Humans have been gathering in groups to tell stories for millennia. Stories have the ability to draw and keep attention, fascinate, intrigue, and engage all our mental and emotional energies. Great brands are about great stories. Create a powerful narrative to tell.

Time  – Finally, keep the pitch short, just long enough to get all of the above out, but no longer.

By using these structures, and embedding these psychological persuasion tactics in your pitch, you will have a dramatically improved chance of making a memorable impact!

About Kurian Tharakan

Kurian Mathew Tharakan is the founder of sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors, a 27 year veteran of the sales and marketing industry, and the author of the Amazon bestseller, The Seven Essential Stories Charismatic Leaders Tell. He has consulted for companies in numerous sectors, including Retail, Professional Services, Manufacturing, Distribution, High Technology, Software, Non-Profit, and Life Sciences. In addition to his consulting practice, he has also been an Executive in Residence at the business accelerators TEC Edmonton and NABI where he has assisted clients with their go-to-market strategy. Prior to StrategyPeak, Mr. Tharakan was a vice president of sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500.

Here’s Our vCard

Follow Us …

• Crimson Careers
• For Employers
• Harvard College
• Harvard Kenneth C. Griffin Graduate School of Arts & Sciences
• Harvard Extension School
• Premed / Pre-Health
• Families & Supporters
• Faculty & Staff
• Prospective Students
• First Generation / Low Income
• International Students
• Students of Color
• Students with Disabilities
• Undocumented Students
• Explore Interests & Make Career Decisions
• Create a Resume/CV or Cover Letter
• Expand Your Network
• Engage with Employers
• Search for a Job
• Find an Internship
• January Experiences (College)
• Find & Apply for Summer Opportunities Funding
• Prepare for an Interview
• Negotiate an Offer
• Apply to Graduate or Professional School
• Access Resources
• AI for Professional Development and Exploration
• Arts & Entertainment
• Business & Entrepreneurship
• Climate, Sustainability, Environment, Energy
• Government, Int’l Relations, Education, Law, Nonprofits
• Life Sciences & Health
• Technology & Engineering
• Still Exploring
• Talk to an Advisor

How to Create an Elevator Pitch with Examples

• Share This: Share How to Create an Elevator Pitch with Examples on Facebook Share How to Create an Elevator Pitch with Examples on LinkedIn Share How to Create an Elevator Pitch with Examples on X

How to Write a Perfect Elevator Speech

“What’s an elevator pitch, and how can it help your career? An elevator pitch —also known as an elevator speech—is a quick synopsis of your background and experience. The reason it’s called an elevator pitch is that it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you’re job hunting).

Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don’t know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you  build your network , land a job, or connect with new colleagues on your first day of work.”

Read the full article at thebalancecareers.com.

Top 7 Killer Elevator Pitch Examples

Make short, sharp, and on-the-spot presentations by modeling your presentations after these elevator pitch examples.

I’ve scoured the business management internet space to bring you the best, most-impressive elevator pitches. In the following paragraphs, I’ll show you how to model your communications on these winning archetypes. (Spoiler alert: some of these examples show what not to do, so read closely.)

What is an elevator pitch?

Think of your elevator pitch (or elevator speech) as a Twitter version of your business plan/proposal. You may use more than 140 characters to communicate your ideas during a 30-second elevator ride; however, don’t share more than three tweets’ worth of information in “ first contact ” situations.

Because the average English word has 4.5 characters (5.5 with spaces), a 140 character tweet equals roughly 25 words.

Most people speak 120-200 words per minute ; use a comprehensible 75 words (slightly slower than the average speaking speed) in your 30-second elevator pitch.

Speaking slowly (while still showing your passion for the subject) demonstrates confidence and competence.

Don’t just wing it and stumble your way through a rambling, improvised elevator speech the next time you get a chance to speak with an industry influencer.

Create and practice your elevator pitches right away–you never know when you’ll run into that next big opportunity.

Business networking means always having a business card in your hand and a smile on your face.

Give the same care and attention to the way you describe yourself (and your company) as you do to your professional attire, branding, and product design.

However, don’t spend too much time on this effort; track your time to ensure you spend an appropriate amount on this project without obsessing.

You can use an elevator pitch for everything from getting a job/promotion to landing a new client or investor. You’ll find these short, refined introduction speeches in all areas of business communication.

Staying ahead of the competition and managing industry rivalry means always presenting yourself in the best possible light. Later in this article, I’ll provide elevator speech examples for each of the popular variants. However, let’s use a basic elevator pitch template to get started.

Use a simple elevator speech template

You can find many outline variants and elevator pitch examples online; I’ll describe my favorites in this article. However, to keep things simple, I’ll start with a simple method used by the Harvard-MIT Division of Health Sciences and Technology:

• State the Problem
• Present Your Solution
• Explain Why People Should Trust You
• Describe Your Value Proposition
• Offer a CTA (Call to Action)

In the following fill-in-the-blank template, I use one sentence per point to clarify the structure of this system. Feel free to break this rule and create a natural-sounding elevator pitch. As you practice your speech out loud, keep tweaking your phrasing to sound personable and precise. Just remember to maintain a maximum of 75 words!

A simple Harvard-MIT elevator pitch template

• Problem: “[Customer Type] are often frustrated by the effort it takes to [Action].”
• Solution: “[Your New Solution] eliminates the need to [Customer’s Old Solution].”
• Why You: “For [Duration], [Customer Type] have trusted [Your Company] to provide the best solutions in [Customer’s Industry].”
• Value: “With [Your New Solution], you can [spend less/make more] [time/money] [Action].”
• CTA: “I’ll give you a call to learn more about your situation (Get Contact Info). Thanks for your time.”

Elevator pitch example #1: Nice and simple

“Ranchers are often frustrated by the effort it takes to hand-shear their angora alpacas. DroneClip eliminates the need to chase, restrain, and trim these beautiful beasts. For over 5 years, alpaca farmers have trusted DroneClip to provide the best solutions in alpaca ranching. With our safe and reliable drone aircraft, you can spend less time shearing and manage a larger herd. I’ll give you a call to learn more about your situation. Thanks for your time.”

Use a comprehensive speech outline template

When making an elevator pitch (or any other presentation, for that matter) you may want to follow a programmatic speech format like this one from UC Davis :

• Smile and make a “hooking” statement to capture your audience’s attention.
• Introduce yourself (and your company).
• Explain what you do and why you love it.
• Describe the contributions you’ve made, including the problems you’ve solved.
• Give a short, striking example of your value.
• Explain your interest in your listener(s).
• Describe your product/service/solution.
• List the ways people benefit from working with you (instead of your competitors).
• Provide a brief story about a satisfied customer.
• Ask for an appropriate response to this interaction (contact info, a referral, an appointment, etc.)

Even when working with this model, remember to keep it brief. A 75-word elevator pitch only includes 5-6 sentences. In fact, this detailed outline contains over 100 words.

Take a look at this example and learn how to sharpen your sentences into quick, powerful points. Some people like to use a lot of words to get your ideas out of their heads and onto paper.

If you’re one of these types, write a verbose first draft of your elevator speech just to get your thoughts in order.

Then, review the document a few times and find ways to make each sentence do its job with slightly fewer words than before.

To make this outline work, you’ll need to include many points per sentence, as I have below:

Elevator pitch example #2: Follow a comprehensive outline template

“Do you hate shearing stubborn alpacas by hand? I’m Joe Neely from DroneClip. I enjoy connecting animal lovers to technologies like our DroneScoop waste solution. I’m here at the Alpaca Festival to learn from you, the experts. Our hands-free DroneClip shearing system outperforms hand-shears so you can limit your employee hours. We saved one rancher, Bob Mikabob, over 40 weekly work-hours. When can I visit your farm, demonstrate our product, and meet your neighbors?”

Construct an elevator pitch for any purpose: example of custom writing

A simple format like Monroe’s Motivate Sequence may help you create the best elevator pitch for your purposes. This flexible structure can be adapted for everything from job interviews to investor meetings–and beyond:

• Get Attention
• Establish a Need
• Satisfy This Need
• Visualize Consequences
• Present a CTA

Say you want a promotion from Assistant Alpaca Wrangler to Chief Wool-Gatherer. Tailor Monroe’s Motivate Sequence to your needs and make a quick, 30-second presentation (to anyone who will listen). Let your colleagues, supervisors, and managers know why you deserve this lofty position.

Elevator pitch example #3: Adapt this format to your needs

“Yuck–I can’t believe how much loose alpaca hair floats around in our barn. I just got some in my mouth! Wouldn’t it be great if someone kept this place hair-free? I’d be glad to go around and scoop it all up. If we added a Chief Wool-Gatherer position, it would surely pay for itself by reducing waste and increasing profits. Tell the boss you want me to start, right away!”

No matter your desired outcome, it always pays to present your plans in a coherent, logical fashion. Make your speeches short and to the point, only mentioning the most relevant facts and opportunities.

The elevator pitch writing process

Sometimes it helps to see the process itself. You can adjust your speechwriting efforts according to the following brief, step-by-step elevator pitch example. To keep this section readable, I’ll create a short 30-word blurb, not an entire 75-word elevator pitch.

Elevator pitch example #4: Working with words

1) Write down all your ideas, regardless of word count.

“I’m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions like FAA-approved UAV/UAS quad-copters for ranchers who want to save time and money and have more resources to invest in other aspects of their operations.”

2) Get rid of unnecessary details. The 64-word paragraph I created in Step 1 is a good start, but I can do better. First, I can cut the redundancies in my extremely-long final sentence:

“I’m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions like FAA-approved UAV/UAS quad-copters for ranchers who want to save time and money.”

3) Remove any confusing or unfamiliar industry jargon. Now I’m down to 53 words. I must remove the drone-specific language in the last sentence to avoid confusing listeners. (I can always provide educational materials defining these terms in later interactions with my customers.)

“I’m Joe Neely and I want alpaca lovers to buy my T-shirts. I want people to feel proud of their animals and spread the word about our brand. Our brand is called DroneClip. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.”

4) Shorten and connect your sentences. You can communicate your entire unique selling proposition quickly if you limit your use of “ stop words .” These little connectors help sentences flow, but you don’t need as many if you combine 2-3 statements.

“I’m Joe Neely–Alpaca lovers buy my T-shirts to share their love of Alpacas and DroneClip. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.”

5) Review and ask, “What’s in it for the listener?” I’ve pared down my key points to a reasonable length (31 words). Before I polish up my final product, I need to make sure I’ve addressed the benefits customers can expect from my product. Sure, I’ve told people what the product does, but I’m selling T-shirts, not drones, in this example.

“I’m Joe Neely from DroneClip. Get our T-shirts to share your love of Alpacas and impress people by promoting the latest technology. We offer hands-free alpaca shearing solutions for ranchers who want to save time and money.”

6) Polish your speech and hit your target word count. This little blurb says everything I need it to say. I present both my T-shirt enticement product (which would also work well as a freebie) and my big sell (DroneClip drone systems).

Now, I just need to combine my introduction with my final sentence and add a few tweaks (for example, “time and money” became “resources” and then simply “frugal”).

“I’m DroneClip’s Joe Neely. We offer hands-free shears for frugal ranchers. Buy a T-shirt, show you love Alpacas, and impress people with this fun new technology.”

I’ve narrowed down my word count, added an idea, and refined my language. With similar efforts on your longer, 75-word elevator speech, you can maximize your potency. Make the most of your limited time and say the most you can in fewer words!

Sample elevator pitches you do not want to emulate

Elevator pitch example #5: avoid truisms, buzzwords, and hyperbole.

“Hi, I’m Joe Neely–I’m here to tell you all about the best drones ever constructed. The U.S. military has nothing on our sUAS and UAV options. With DroneClip, the world’s greatest corporation, you’ll be flying over the sky in your own battle robot–which also clips alpaca hair! If you’re flying, you’re flying with DroneClip–and winning the battle against hand-shears!”

In this elevator pitch example , I didn’t hold back and spoke as I would to a drone enthusiast. Not only are many of the claims in this blurb highly-exaggerated (hyperbole), I’ve also used unfamiliar buzzwords/industry terms.

Instead of providing clear and concise content , I’ve fluffed-up this elevator pitch so much with useless and obvious statements (truisms) that I didn’t have room for a CTA.

Elevator pitch example #6: Weed out fillers and annoyances

“Do you hate alpaca hair? Do wish you’d bought yaks instead? No? Do you love alpacas and say, ‘leave the yaks to the hacks?’ Well, I’m Joe Neely–come one, come all to the DroneClip side of the street. You can’t go wrong with this system –it’s the best in the business. Do you want the finest alpaca hair machine money can buy? Well, step right up and buy one today!”

If you include too many fillers like leading questions and side tangents, you’ll only annoy your customers. Don’t come off like a carnival barker ; you want people to view you as a professional who knows when not to come on too strong.

Don’t insult your audience’s attention by filling their ears with unfounded claims. Be sure to describe a valid consumer need–and how your product/service meets it.

Elevator pitch example #7: Don’t change the subject and ask too much of people

“Hi–I’m Joe Neely and I want you to–I mean, if you want to, you can… Buy the DroneClip right now, my friend. You don’t need to see how it works – trust me when I say it solves all your problems, champ. I hope you like this product, sweetie, because I don’t know if… I meant to say DroneClip is the best alpaca hair solution and you’ll save a lot with it. Just ask your neighbors–in fact, my man, buy one for each of them!”

Let’s face it. No one will buy a major piece of farm equipment unseen and untested. They certainly won’t buy one for their neighbors/competitors. Ask your customers for too much too soon, and you’ll look silly. Also, changing the tone from indecisive to enthusiastic makes people uncomfortable. Calling people by inappropriate and unprofessional nicknames and trailing off mid-sentence makes you sound completely insincere–as if it were your first day on the job (or the planet).

The bottom line

Stick with the elevator pitch examples and outlines I’ve offered earlier in this article, and you’ll present yourself with class and style. Take the necessary time to sculpt, polish, and practice your speech.

An award-winning elevator pitch can’t sell by itself; you must devote time and effort to making it sound natural in your best speaking voice.

Once you have a good speech prepared, you need to try it out in real-life situations. Whether you sell big or flop the first time, you’ll gain the experience you need to keep improving.

You’ll keep improving your sales skills throughout your career; just get out there and start talking to people–today!

Join 30,000+ subscribers getting the best tips on productivity, work management, hiring and more!

We promise we won't spam you and you can unsubscribe anytime.

You might also like...

Related to Business Growth

Timesheets: A Guide For Service Businesses

Deliverables: Everything a Web Designer Needs to Know

Time and Materials vs. Fixed Fee: What To Choose?

Take a peek at our most popular categories:

• Search Search Please fill out this field.
• Career Planning
• Finding a Job
• Interview Strategies

How to Create an Elevator Pitch (With Examples)

Examples of the Best Elevator Pitches

When and How to Use an Elevator Pitch or Speech

What to say in your elevator pitch, what not to say and do during your elevator speech, tips for virtual elevator pitches, elevator pitch examples.

Hybrid Images / Cultura / Getty Images

What is an elevator pitch, and how can it help your career? An elevator pitch—also known as an elevator speech—is a quick synopsis of your background, experience, and purpose. It's called an elevator pitch because it should be short enough to present during a brief elevator ride.

This speech is all about you: who you are, what you do, and what you want to do (if you're job hunting) or are doing (if you're simply networking).

Your elevator pitch is a way to share your expertise and credentials quickly and effectively with people who don't know you.

Done right, this short speech helps you introduce yourself to career and business connections in a compelling way. It can help you build your network, land a job, or connect with new colleagues on your first day of work.

Key Takeaways

• Keep your elevator speech short and sweet, aiming to deliver your message in 60 seconds or less.
• Say who you are, what you do, and what you want to achieve. Your goal is to focus on the essentials. 
• Be positive and persuasive with your limited time. Focus on what you want to do, not what you don’t want to do. 
• Deliver your speech to a friend or record it to ensure your message is clear. The more you practice, the better your speech. 

If you're job searching, you can use your elevator pitch in person at job fairs or career expos, and online in your LinkedIn summary or Twitter bio. An elevator speech is a great way to gain confidence in introducing yourself to hiring managers and company representatives.

You can also use your elevator pitch to introduce yourself at networking events and mixers. If you're attending professional association programs and activities, or any other type of gathering, have your pitch ready to share with those you meet.

Your elevator pitch is just as useful in virtual networking events, interviews, and career fairs as it is during in-person gatherings. 

Your elevator pitch can be used during job interviews, especially when you're asked about yourself. Interviewers often begin with the question, " Tell me about yourself ." Think of your elevator pitch as a super-condensed version of your response to that request.

Maddy Price / The Balance

Your elevator speech should be brief . Restrict the speech to 30–60 seconds. You don't need to include your entire work history and career objectives. Your pitch should be a short recap of who you are and what you do.

Be persuasive.  Even though it's a short pitch, your elevator speech should be compelling enough to spark the listener's interest in your idea, organization, or background.

Share your skills.  Your elevator pitch should explain who you are and what qualifications and skills you have. Try to focus on assets that add value in many situations. This is your chance to brag a bit. Avoid sounding boastful, but do share what you bring to the table.

Practice, practice, practice.  The best way to feel comfortable about giving an elevator speech is to practice it until the speed and “pitch” come naturally, without sounding robotic. You will get used to varying the conversation as you practice doing so. The more you practice, the easier it will be to deliver it at a career networking event or job interview.

Practice giving your speech to a friend or recording it. This will help you know whether you're staying within the appropriate time limit and delivering a coherent message.

Be positive and flexible.  You often aren’t interviewing for a specific position when you deliver your pitch, so you want to appear open-minded and flexible. Don’t lead with the stuff you’d rather not be doing. (For example, if you don’t want to travel a lot for work, that’s completely legitimate, but you shouldn’t volunteer that information immediately.) This is your chance to make a great first impression with a potential employer. Don’t waste it.

Mention your goals.  You don't need to get too specific. An overly targeted goal isn't helpful since your pitch will be used in many circumstances and with many different types of people. But do remember to say what you're looking for. For instance, you might say you're looking for "a role in accounting," "an opportunity to apply my sales skills to a new market," or "the opportunity to relocate to San Francisco with a job in this same industry."

Know your audience and speak to them.  In some cases, using jargon can be a powerful move—it demonstrates your industry knowledge. But be wary of using jargon during an elevator pitch, particularly if you're speaking to recruiters. They may find the terms unfamiliar and off-putting. Keep it simple and focused.

Have a business card ready.  If you have a business card, offer it at the end of the conversation as a way to continue the dialog. If you don’t, you could offer to use your smartphone to share your contact information. A copy of your resume, if you're at a job fair or a professional networking event, will also demonstrate your enthusiasm and preparedness.

Don't speak too fast.  Yes, you only have a short time to convey a lot of information. But don't try to fix this dilemma by speaking quickly. This will only make it hard for listeners to absorb your message.

Avoid rambling.  This is why it's so important to practice your elevator speech. While you don't want to over-rehearse, and subsequently sound stilted, you also don't want to have unfocused or unclear sentences in your pitch, and you shouldn't get off-track. Give the person you’re talking to an opportunity to interject or respond.

Don't frown or speak in a monotone way.  Here's one of the downsides to rehearsing: it can leave you more focused on remembering the exact words you want to use, and less on how you're conveying them through your body language and tone. Keep your energy level high, confident, and enthusiastic.

Modulate your voice to keep listeners interested, keep your facial expression friendly, and smile.

Don't limit yourself to a single elevator pitch.  Maybe you're interested in pursuing two fields—public relations and content strategy. Many of your communication skills will apply to both those fields, but you'll want to tailor your pitch depending on who you are speaking to. You may also want to have a more casual, personal pitch prepared for social settings.

All of the same guidelines apply to a virtual elevator pitch. You may have an opportunity to give an elevator speech at a virtual career fair, a job interview over Zoom, or during a networking event. Follow the dos and don'ts listed above. 

Plus, keep these tips in mind: 

• Check how you look.  You'll want to have a clean and professional background. Plus, make sure you're well-lit and aren't in any distracting shadows. 
• Make eye contact.  Try practicing beforehand so you get accustomed to looking at the camera, which will help you appear to make eye contact with the person on the other side of the video chat. Just avoid overdoing it or staring!
• Aim for high energy.  As with in-person pitches, you'll want to avoid speaking too quickly. Also important: modulate your voice (to avoid a monotone) and keep your energy high. It's easier for people to be distracted during video meetings, and you'll want to keep their attention. 

Use these examples as guidelines in crafting your own elevator pitch. Make sure your speech includes details on your background, as well as what you'd provide an employer with:

• I recently graduated from college with a degree in communications. I worked on the college newspaper as a reporter, and eventually, as the editor of the arts section. I'm looking for a job that will put my skills as a journalist to work.
• I have a decade's worth of experience in accounting, working primarily with small and midsize firms. If your company is ever in need of an extra set of hands, I'd be thrilled to consult.
• My name is Bob, and after years of working at other dentists' offices, I'm taking the plunge and opening my own office. If you know anyone who's looking for a new dentist, I hope you'll send them my way!
• I create illustrations for websites and brands. My passion is coming up with creative ways to express a message, and drawing illustrations that people share on social media.
• I'm a lawyer with the government, based out of D.C. I grew up in Ohio though, and I'm looking to relocate closer to my roots and join a family-friendly firm. I specialize in labor law and worked for ABC firm before joining the government.
• My name is Sarah, and I run a trucking company. It's a family-owned business, and we think the personal touch makes a big difference to our customers. Not only do we guarantee on-time delivery, but my father and I personally answer the phones.

60+ Elevator Pitch Examples by Type, Scenario, and Industry

By Kate Eby | January 26, 2023

• Share on Facebook
• Share on LinkedIn

Link copied

No matter your industry, your goals, or your career level, you should always have an elevator pitch prepared. We’ve worked with experts to assemble the largest collection of elevator pitches to help spark inspiration as you craft your own. 

Included in this article, you’ll find detailed elevator pitches sorted by type, such as a 10-second one-liner pitch and a two-minute pitch ; by scenario, such as a sales pitch and an elevator pitch for students ; and by industry, such as a pitch for project managers and an elevator pitch for an accountant .

What Is an Elevator Pitch?

An elevator pitch is a quick summary of a person, product, or company. A good pitch clearly conveys what you do, while encouraging a connection. Elevator pitches should be engaging, persuasive, and clear. 

The sheer number of strategies and methods for writing an elevator pitch can be daunting. Reviewing elevator pitch examples can be a great way to learn how others pitch their companies or services so that you can adapt their ideas to your own business, product, or service. 

Find everything you need to write an elevator pitch , including how long it should be, common elevator pitch pitfalls, tips from experts, detailed examples of pitches, and more. For additional resources, try one of these downloadable elevator pitch templates .

Elevator Pitch Examples by Type

Elevator pitches can vary in length, from 10-second one-liners to five-minute investor pitches. You can also use different strategies to strengthen your pitch, such as attention-grabbing questions or surprise endings.

Review the following examples to see how you can apply different elevator pitch strategies and structures to your own pitches.

10-Second, One-Liner Elevator Pitch Examples

When you don’t have time for a full 60-second elevator pitch, it can be helpful to prepare a supershort 10-second pitch. Convey the value, advantage, and function of the person, company, or product you are pitching in 10 seconds or fewer.

Elevator pitches that are this short should grab the listener’s attention quickly. Try asking a thought-provoking question or sharing a surprising statistic. 

David Leonhardt, Freelance Writer and Owner of THGM Writing Services , shares his supershort, one-line elevator pitch: “A lot of people are just too busy to write their own articles, press releases, reports, or even books, so I help them get it done.” 

In this pitch, Leonhardt communicates directly and clearly what value he can bring with his writing services, without getting bogged down in details. This pitch opens up the possibility of a longer discussion down the road. 

Josh Pies, Executive Producer at C47 Film Associates , uses this pitch when selling his digital marketing services: “I don't want to waste your time. Do you have a strategy to distribute the video you want us to create for you?  'Cuz if you just have a plan, it's not gonna work.”

This pitch, explains Pies, “sets up a conversation about how strategy must precede creativity.” In less than 10 seconds, he’s caught the listener’s attention, asked a thought-provoking question, and kindled interest in his expertise.

30-Second Elevator Pitch Examples

Thirty seconds is a standard length for a short elevator pitch. In half a minute, a speaker should be able to provide just enough information to pique listener interest. Try including statistics, thoughtful questions, quick jokes, or other attention-grabbing strategies. 

Here are two examples of effective 30-second elevator pitches: 

• “Did you know that 70 percent of the waste produced by the global beauty industry comes from packaging materials? That’s billions of tons of rigid plastic. We think this is a serious problem, which is why we’ve made a commitment to doing better. In just the last two years, we’ve increased the amount of biodegradable materials in our packaging from 40 to 60 percent.”
• “I’ve worked with parents who are so anxious about getting their children into private schools that they’re losing sleep. And it’s understandable. Every school has different standards, essays to write, tests to take, and high-pressure interviews. I simplify the whole process. I do the heavy lifting so that my clients can relax, while knowing that they’re doing everything possible to get their children the education they deserve.”

Take a look at this chart to see how these examples pack in lots of information in a few short sentences.

One-Minute Elevator Pitch Example

Sixty seconds is another common length for an elevator pitch. In one minute, a speaker can provide compelling data, show personality, and more. Practice a one-minute elevator pitch often to make sure you are using the time wisely. 

Lucy Hurst, Co-Founder and Managing Director of Sherbet Donkey Media , shares her company’s one-minute elevator pitch: “Sherbet Donkey Media was set up with the intention to disrupt the digital marketing industry by being honest and clear with clients from the get-go and producing tangible results. We’ve put together a team with exceptional and complementary expertise, and every member of our staff keeps their finger on the pulse as well. From the start of your marketing campaign, all our departments will work together to ensure that the marketing strategy succeeds on every level. It’s then consistently monitored and tweaked accordingly to ensure that you get results. We have multiplied a business’s e-commerce sales tenfold in 12 months. While we can’t guarantee this for every customer, we can promise that we will deliver results like no other.”

In this elevator pitch, Hurst uses the additional time to clearly explain what Sherbet Donkey Media does and how it can add value. She cites specific evidence of the company’s past success and paints a colorful portrait of its culture and team makeup.

Two-Minute Elevator Pitch Example

Two minutes is an uncommon length for an elevator pitch. Take advantage of this stretch of time to pitch your product or service by telling compelling stories, establishing credibility, and asking engaging questions. Always rehearse your talking points. 

Longer pitches are appropriate for situations where you already have a captive audience, such as in a presentation or an interview. Divide your pitch into sections to keep your information organized and concise.

Here is an example of a two-minute pitch a candidate might use to introduce themselves in a job interview : 

In two minutes, you should be able to demonstrate that you know industry lingo, show relevant experience, and have goals that align with the role you want. 

Tip: Any time you pitch a potential client, employer, investor, or other person, do your research ahead of time and tailor your pitch to your audience.

Five-Minute Elevator Pitch Examples

Once an elevator pitch is five minutes long, it’s not really an elevator pitch. In five minutes, you can offer a fully fleshed-out pitch to present to investors, potential clients, or executives within your company. 

For example, you might pitch your services to a new client. Ask them questions to identify their specific needs and explain how you are uniquely positioned to address them. 

Here are some questions you might ask: 

• How are you currently supporting your system?
• When was the last time you completed a project, and how did it go?
• How did you find the resources for that project? 
• What are some of the attributes you look for in a resource?
• What are some reasons you’re looking at different options for your next project?
• Which of those is most important? 
• Which of those have you had the most trouble finding?

Tip: For five-minute pitches, visual tools such as a PowerPoint presentation will help you stay organized and help your audience follow along. Remember to ask a lot of questions, which helps with engagement as you present your idea.

Elevator Pitch Deck Template for PowerPoint

Download the Elevator Pitch Deck Template for PowerPoint

Try this elevator pitch deck template for help structuring a longer presentation. The template organizes a pitch in a simple, six-part structure, which includes a problem statement, solution statement, expertise, competition, justification, and call to action.

Attention-Grabbing Question Examples of Elevator Pitches

Want to make your pitch stand out? Start with an attention-grabbing question. A thoughtful or surprising question can engage and excite listeners as you deliver the rest of your elevator pitch. 

Shane Hampson , an experienced SEO consultant, uses an attention-grabbing question to pitch his services: “Are you capitalizing on the estimated one-third of Americans who search for a local business every day? My clients have generated millions of dollars in revenue by making their websites reflect the expertise, authoritativeness, and trustworthiness that are needed to succeed online.”

This pitch uses a common strategy of combining an attention-grabbing question with a surprising statistic .

Question Everything Pitch Example

One way to establish credibility and capture a listener’s attention is to challenge their most basic assumptions by using the question everything tactic. Start your pitch with information you could only have gotten with your specific experience or expertise.

Pies from C47 Film Associates uses this tactic in this longer elevator pitch: “I've had videos go viral — viewership from around the world — and not made a dime. It actually cost us. I've had videos with 10 views that make us a small fortune. After 20 years of doing this work, you learn a thing or two. If we made you a video that had one view, but it was Warren Buffett and he signed a billion-dollar contract with you, would you be worried about the view count not being higher? Here's what I'd prefer to do with you. Let's hatch a plan. Let's follow that plan and get the right attention, from the right people, in the right way, and then we'll get the right response. I want you to get results. Can I show you how to do that?”

In this example, Pies asks the listener to rethink the way they measure the success of online videos. He’s piqued their interest by having them question what their goals really are and how they might meet them. Additionally, he’s established credibility and demonstrated the value of his years of experience.

Credibility Boost Pitch Example

Establishing credibility is essential for any elevator pitch. When listeners think you are credible, they will be more open to your ideas. Incorporate evidence, statistics, or stories that will boost credibility with your listeners. 

Ravi Davda, CEO of Rockstar Marketing , demonstrates an effective credibility boost by saying, “As someone with six years of experience as an entrepreneur, I've made every mistake when it comes to marketing your business. That's the reason why I started Rockstar Marketing — so you wouldn't have to make the same, expensive mistakes I did.”

In this example, Davda draws on his years of experience to show that he has the knowhow to avoid costly mistakes.

Relatable-over-Reliable Elevator Pitch Example

Sometimes the best strategy for an elevator pitch is to focus on making a personal connection. Tell a story that shows your audience that you can relate to them, while still offering a solution to their problem. 

Here is an example of a relatable-over-reliable elevator pitch: “When I started my first management position, I didn’t know what I was doing, but I also didn’t want it to seem like I couldn’t handle my new responsibilities. Instead of asking for help, getting feedback, or reflecting on my management style, I just plowed ahead. It took three team members suddenly walking out on me before I realized that I had to consult an expert, learn what I was doing wrong, and change. Now I have over 20 years of managerial experience and a successful management consulting firm of my own.”

Surprise Ending Pitch Example

Use a surprise ending elevator pitch to help a listener visualize your solution. Start with a situation your listener can relate to, then show how the outcome might be different with your product or service. 

Here is a surprise ending elevator pitch for a mobile app: “Let’s say your employer has just switched insurance companies, and your primary care provider is no longer in network. You could spend hours researching in-network doctors, asking friends for referrals, or navigating your insurance website to find a new doctor. But there’s another possibility. Imagine you had access to reviews, insurance information, availability, specialties, and more, all in one user-friendly location. That’s what you have if you download this app.”

Unbelievable Statistic Elevator Pitch Examples

An unbelievable statistic is a great way to capture a listener’s attention and stress the importance of your product or service. Look for numbers that are significantly higher or lower than you might expect, and add them to your pitch. 

Here are some unbelievable statistics that would work well as elevator pitch openers:

• “One fast food burger patty can contain meat from as many as 100 different cows. With our burgers, we guarantee that one burger equals one cow.” 
• “For every 1,470 resumes the average employer receives, they will hire just one candidate. That’s why job seekers need all the help they can get to make their resumes stand out.”
• “In the next five years, the U.S. workforce will be 75 percent millennials. That’s why it’s vital to stay up to date on millennial workforce trends.”
• “On average, an office work desk contains 400 times more bacteria than a toilet seat. You need to hire cleaners you can trust to keep your workplace safe and clean.”

Outlandish Start Pitch Example

An outlandish start elevator pitch can make your pitch extra memorable. Use creativity to add humor, playfulness, and color to your pitch, while still being clear and specific about the problem you can solve.

Pies created this example for a commercial advertising a snow plowing company, where the speaker is dressed up like a cowboy: “There's only one cowboy in this town who can ride 501 horses at the same time and leave no snow, or manure, behind — and that's me. Mind if I tell ya how?”

Start with a Stat Pitch Example

Beginning an elevator pitch with a surprising statistic shows that you are prepared and knowledgeable about a subject. Start with a stat to bolster credibility and demonstrate why your services are necessary. 

Dean Kaplan, CEO of The Kaplan Group , uses an unbelievable statistic to begin the elevator pitch for his company: “Did you know that the industry success rate for collecting business debts falls to 50 percent at only seven months past the due date? This is why it is worth considering engaging an experienced business debt collection company. At our company, each collector has at least 10 years of experience across multiple companies and industries. We are proud to say we have an industry-leading 85 percent success rate for recovering debts.”

Kaplan’s example shows how you can use a surprising statistic at the top of your pitch to make your company or product description more persuasive. In addition, it incorporates credibility-boosting evidence .

Storyteller Elevator Pitch Example

Thinking of your elevator pitch as a story provides structure, while engaging an audience. A storyteller elevator pitch builds on common narrative structures to convey information in a memorable way. 

For example: “When I first started the company, I was the only employee. I had tens of thousands of dollars worth of student debt and zero professional experience. Fifteen years later, we have 200 employees and are one of the top outdoor equipment retailers in North America. Do you want to know how we did that?”

A Customer Story Pitch Example

A customer story elevator pitch demonstrates your past successes with clients. These pitches help you build a connection to the listener, who might be facing a similar problem to the one you’ve already solved.

Here is Davda’s example of a successful elevator pitch that incorporates a customer story: “We have a client with a fitness business, similar to yours. Before they started working with us, they weren't appearing on page one for any keywords. In the last six months, they've started showing up for 13 different keywords and increased their organic traffic by 329 percent.”

Reality Check Pitch Example

In elevator pitches, a reality check is a short statement or question that helps the listener realize they have a problem or stokes their frustration. A reality check can be a helpful way to make your product or service appear more urgent and necessary. 

Hurst shares a reality check example in this pitch for Sherbet Donkey Media: “Let me guess — your current digital marketing agency either doesn't keep you updated or doesn't produce results for you.” 

By starting her pitch with “let me guess,” Hurst highlights that this is a common problem. It sparks frustration in the listener, who can surmise there is an easy solution that they’re missing. 

When she continues with the rest of her pitch, she presents the listener with that solution: “This is exactly why Sherbet Donkey Media was set up. We’ll be honest and clear with you from the get-go as to what exactly we can do for you and what you can expect. We’re driven by ensuring that our customers are kept happy and with all the clients that we currently have on our books, I’m confident that we can exceed your expectations.”

Comedic Spin Example of an Elevator Pitch

When appropriate, put a comedic spin on your elevator pitch to make it more fun and interesting. Use humor to break the ice at a networking or to lighten the mood during a presentation. 

For Sherbet Donkey Media, Hurst uses this quick, funny elevator pitch: “Hey, we’re specialists in all things digital marketing. Why not let us do the donkey work? Here’s my card.” Hurst’s example is a light, fun way to play on a company’s name in a pitch. Not only does this make the pitch feel more friendly, it also makes the company name more memorable.

The Joke Elevator Pitch Example

A quick joke in an elevator pitch can lighten the mood, making the speaker appear more likable. Prepare a light joke or two about your company or service to make your elevator pitch more engaging. 

For example: “Researchers have found knowing that something bad is about to happen is actually less stressful than not knowing what’s about to happen. That’s why we employ top-of-the-line psychics to anticipate financial problems. I’m just kidding, we don’t hire psychics. But our market analysts are so experienced, knowledgeable, and thorough that they’re the next best thing.”

Tip: When using humor in your elevator pitch, remember that your priority is to clearly and convincingly communicate the problem that you can solve.

Emotional or Sentimental Appeal Pitch Example

Empathy is an important component in an elevator pitch. In some cases, especially services such as counseling or life coaching, making a direct emotional or sentimental appeal can be a useful way to build trust and make a connection. 

Kathy Streb, Life Coach and Owner of Kathy Streb Coaching , LLC, advertises her life coaching services by opening up and being vulnerable about her own experiences: “The last few years have been one of the hardest times of my life. Working in healthcare as a nurse practitioner during a pandemic made me realize that I was doing too much and I was anxious all the time. I knew that I needed to make changes and just didn’t know where to turn for help. Someone suggested I hire a coach. At first, I didn’t believe it would be helpful, but the last few months we went through an eye-opening process that changed my life.

“What I now know to be true is that I can love my job and still have time for me. I can take time to enjoy my family without guilt or regret. I can heal myself. It’s okay to reinvent myself at any age. It’s okay to not love my life even though I think I should. Change takes courage, but I don’t have to do it alone. After my own transformation, I want to help others the way that I have been helped. I learned the tools in my life coaching program to do just that. Could you use clarity in some area of your life? Would you like to see how coaching can help you?”

Elevator Pitch Examples by Scenario

From informal meet-ups to job interviews, customize your elevator pitch to fit any scenario. For example, when attending an informal networking event, practice a friendly, conversation-starting pitch. For a job interview, prepare a concise summary of your experience and goals.

Remember that in any scenario, an elevator pitch is simply a way to open the door for further connection. “I don't ask for people's business on first meeting them,” explains Leonhardt. “If this interests them, they'll engage. That prompts me to say more and learn about their needs; when someone reacts to my elevator pitch, it gives me permission to explore how I might help them, without me coming across as an aggressive huckster.”

Pitching a C-Level Executive or Business Owner Example

When pitching a C-level executive or a business owner, remember that you don’t have much time to make an impression. C-level executives and business owners hear more pitches than most people. Get to the bottom line quickly. 

Here is an example of a pitch that an IT recruitment professional might make to a company’s COO: “Based on what you told me about your plans to expand the business into new markets, I think a CRM system that better fits your overall sales process and business model would increase user acceptance and adoption from your sales team and get rid of bottlenecks that can impede your overall efficiency. I have a technical architect who recently solved this exact problem for one of your competitors and just became available for a new project. When would you be free to speak with him?”

Job Interview Pitch Example

During a job interview interviewers usually say, “Tell me about yourself.” Your response is your elevator pitch. Prepare a concise statement that includes your professional experience, goals, and view of how you’ll succeed in the role.

Here is an example job interview pitch from a lawyer applying to a new firm: “My name is Laura Smith, and I’m a lawyer with four years of experience at a major law firm. I specialize in intellectual property law, and I’m looking to join a smaller firm where I will be able to work more closely with small production companies.”

This pitch is short and sweet. Laura will have plenty of time later to answer specific questions about her qualifications, experience, and strengths. For now, she makes her background and goals crystal clear.

Networking Event Pitch Example

Always arrive at a networking event with a rehearsed elevator pitch ready to go. Networking events might include job fairs, happy hour meetups, conferences, trade shows, or more. Networking event pitches should be friendly and open a path for further discussion.

SEO consultant Hampson describes his services with this fun, friendly elevator pitch: “You might not know my name yet, but you are likely familiar with my work. I have helped hundreds of websites rank at the top of search engines.”

Formal Meeting Pitch Example

If you’ve landed a formal meeting with a potential client or employer, you’ll need to quickly explain to them who you are and what you do. Whether you’re meeting in person or virtually, introduce yourself and summarize what you do. 

Hampson recommends an elevator pitch like this one: “My name is Shane Hampson, and I am a search engine optimization professional. I can provide you leads that close 14 percent more often than outbound lead generation. Would you like your website to be seen as the solution to searchers’ pain points?”

Virtual Introduction Elevator Pitch Example

Virtual networking can be a terrific way to make connections and find opportunities, but it can also be intimidating. Prepare and practice a short pitch that communicates your background, your goals, and what you’re looking for in a connection. 

Here is an example of an elevator pitch for a networking event: “My name is Claire. I’m an assistant producer at a health insurance marketing company. I have some personal creative projects that I’ve recently received funding for, and I’m looking for some collaborators with experience in mixing and sound design.”

Tip: Even though you’re at home in front of your computer, dress as if you’re going to an in-person event. By looking polished and professional, you will not only send the right message, you will boost your confidence when delivering your pitch.

Sales Pitch Example

An effective sales pitch identifies pain points and offers unique solutions. In a sales pitch, the speaker should conduct ample research beforehand and ask lots of questions. Be sure to listen carefully to how your audience responds.

Here are two examples of sales elevator pitches:

• “I understand that you’re having trouble with your current CMS. That can be so frustrating, especially in a company that produces as much content as yours. We have a highly trained staff that can help transition you over to a new system with minimal interruption to your processes. Can you tell me what you’re most concerned about with switching solutions?”
• “Most contractors care about getting work done quickly and cheaply. That might be important for some projects, but I know your art gallery has other priorities. We can work with you and your schedule to make sure that every piece of art in this installation is treated with the care it deserves.”

Elevator Pitch for a Social Introduction

Social events can help expand your network and grow your business. Arrive at any event with an elevator pitch that communicates who you are, what you do, and how you’re unique. 

Jami Yazdani, Founder and Chief Consultant at Yazdani Consulting and Facilitation , uses the following pitch in social introductions during networking events: “I work in project management consulting, where I’m best known for helping my clients deliver more successful, collaborative, and impactful projects. I most often serve leaders and managers in mission-driven organizations, including nonprofits, educational institutions, and libraries. When they need help to better manage their own projects, I can offer training or project coaching. If they want more hands-on support to successfully deliver on project outcomes, I offer expert management at any or every phase of their project. I can also help leaders develop and implement processes and workflows to ensure continued success across projects.”

In this pitch, Yazdani clearly explains what she does while also communicating her passions and interests.

Entrepreneurs and Business Owners Elevator Pitch Example

Entrepreneurs and business owners need to be experts in elevator pitching. Whatever your business, you should be able to summarize what you do in one or two sentences. Once you’ve piqued the listener’s interest, you can elaborate.

Megan Tatge, Owner of Eastwood Professionals, LLC , shares her elevator pitch for her small business: “Hi. I’m Megan, a ninja of words and coordinator of chaos. With experience supporting businesses of all sizes, I have mastered the ability to multitask, shift priorities, and seize every opportunity for growth. Most recently I left the recruiting industry and plunged headfirst into the world of entrepreneurship. My company, Eastwood Professionals, LLC, is focused on taking the suck out of the job search process by providing affordable resume and job seeker services to individuals across all levels and all industries. Whether you are actively on the hunt for your next career or simply exploring, I would love to help.”

Tatge uses a fun, playful introduction, shares her background, and clearly communicates what her business does.

Mutual Connection Pitch Example

If you have a mutual connection with a potential client, employer, or investor, be sure to mention it early in your elevator pitch. Having friends, colleagues, or companies in common will implicitly increase trust and encourage connection. 

Here are some examples of mutual connections that you can use in an elevator pitch: 

• “An associate producer on your team is actually someone I played rugby with in college!”
• “I saw on LinkedIn that you also went to [UNIVERSITY]. I graduated a year after you!”
• “I heard you mention that you worked several years at [COMPANY]. That’s where I got my first job out of college.”
• “I’ve actually heard about you through my friend, [NAME]. She had nothing but good things to say about your firm.”

Tip: Make sure that you actually know and are in good standing with anyone you namedrop. Never exaggerate or mischaracterize your relationship. You don’t want to find yourself in an awkward situation down the road.

Personal Elevator Pitch Example

A personal elevator pitch is an opportunity to quickly share who you are, what you do, and your passion. Always be prepared with a personal elevator pitch for networking events, interviews, or chance encounters.

For example: “I am a husband, a parent, and a cancer survivor. I’ve learned from experience how important it is, especially in a crisis, to take the time to be compassionate with yourself and the people you love. I’ve dedicated my entire life and career to helping people through personal and family emergencies.”

Use these questions to help you brainstorm for your personal elevator pitch:

• What is your background?
• What experience do you have?
• What are you passionate about?
• What inspires you?
• What are your career goals?
• What have you achieved?
• What are your greatest strengths?
• What special skills do you have?

Student Elevator Pitch Example

Students might not have many — or any — professional experience to include in an elevator pitch. However, they can still craft a persuasive pitch. Students should focus on coursework, interests, extracurriculars, and career goals for the future. 

Wendy Toth, Founder of PowerSuiting and Co-Founder of Great Pet Care, provides two examples of elevator pitches. The first is a pitch she used during her career as a journalist, while the second is adjusted to show how it might look for a college student or recent graduate:

• Early Career: “I’m a writer and editor with over five years of experience producing content that’s razor-focused on the female head of the household. From consulting experts on ways that busy professionals can save time to researching the best summer sandals, my aim is to make life easier for women.”
• Student: “I’m a nonfiction writing major with two years of experience covering arts and leisure for my college newspaper. From interviewing visiting artists for our spring exhibition to reviewing our production of Cabaret , my aim is to make appreciation of the arts accessible through my writing.”

In Toth’s student elevator pitch example, she highlights a relevant extracurricular activity and communicates her interests and goals.

Tip: “As a career coach, I encourage my clients to break their elevator pitch into two sentences,” says Toth. “Sentence one covers who you are and your level of experience. Sentence two covers a specific example of something you have done that you're proud of and why you're proud of it.”

Example Elevator Pitch for Internship Example

In your elevator pitch for an internship, provide evidence that you will succeed in this role. It is important to be specific about your career goals and explain how this internship will help you meet them. Demonstrate that you are excited and eager to learn. 

Here is an example of an elevator pitch from someone with limited experience, who might be trying to land their first internship: “I’m a sophomore history and English double major at X University. I want to pursue a career in book publishing after I graduate. I have a strong academic record, and I’m looking to expand my experience into the professional world. I’ve always been an avid reader, and I’ve kept up with current publishing trends, but there’s still so much about the nuts and bolts of book publishing that is mysterious to me. I’d love an opportunity to intern at your imprint and learn as much as I can.”

Startup Business Idea Pitch Example

Every business starts as an idea. If you have a startup business idea, prepare an exciting, focused elevator pitch that you are ready to present to potential investors and collaborators. Introduce a problem and show how your idea is the best solution to address it. 

While a longer pitch is more appropriate for a formal meeting with investors, a quick elevator pitch might be what lands you that meeting in the first place. A surprising statistic or a thoughtful question are excellent tactics for a startup elevator pitch.

For example: “Did you know ridesharing apps have been responsible for an increase in traffic-related deaths? I can help bring that number back down by connecting drivers with the safety resources and technologies they need.”

Elevator Pitch Examples by Industry

The tone, content, and style of a successful elevator pitch differs among industries. For example, in IT or engineering, an elevator pitch should demonstrate technical expertise. In marketing or sales, it should showcase personality and a track record of success. 

On company websites, many About Us pages include descriptions that work well as elevator pitches. These pitches have to be concise and informative, while piquing enough interest in website visitors that they choose to visit more pages and seek their products or services. 

For example, on the Why Smartsheet page, you’ll find an elevator pitch that provides a compelling statistic and a brief overview of its services and clients:

General Business Elevator Pitch Examples

In a general business elevator pitch, communicate what your company does and how it stands out from your competitors. By the end of your pitch, the listener should feel that they understand exactly what you do and how you do it.

Here are two examples of general business elevator pitches:

• “Hi, my name is Lexi Freeman, and I’m the Founder and CEO of The Local Restaurant. It’s lovely to meet you! I saw that you are opening up a new fast casual restaurant. When so much care goes into crafting beautiful food and experiences, it can be hard to also make sure your business is profitable. That’s why we partner with local, family-owned restaurants to help them connect with community members, expand their reach, and stay in business longer. Can you tell me a little bit about the vision for this restaurant?”
• “I am fascinated by the research you’re doing at Marketexecs. You’ve been on the cutting edge of market research for almost a decade now. Have you considered partnering with a recruiting firm like ours to help connect you with the most sought-after talent in the industry? In the last year alone, we’ve developed partnerships with 12 leading research universities and have connected over 200 award-winning Ph.D. recipients with companies like yours.”

Elevator Pitch Examples Healthcare Examples

In the healthcare space, elevator pitches need to show that a company or individual is trustworthy and qualified. Healthcare providers should use their pitches to communicate their values as well as their expertise and experience. 

Headspace is a meditation app and digital health platform that brings at-home mindfulness practices to your digital devices. Headspace's About Us page includes a company description that follows a common format for elevator pitches. They establish who they are, what they do, and why they do it:

Another example comes from NYU Family Health Centers at NYU Langone . On their website, they provide a thorough organization description, which is also an excellent elevator pitch for their healthcare services: 

Just like an in-person elevator pitch, an online pitch should open up a conversation or spark new questions. Notice how they provide a link at the end of the description, so that website visitors can access more information if they wish. 

A third example comes from Edwards Lifesciences , a leading medical device company. Here is a company video featured on their site, which is an excellent elevator pitch that captures its history, ethos, and current projects:

Elevator Pitch for Consulting Example

In their elevator pitches, consultants should show how they will add value for their clients. They should foreground their professional experience and successes, and ask questions that help them identify a client’s specific needs. 

This is how Yazdani pitches her project management consulting company on the Our Story section of her company website:

Yazdani covers what she does and what she can bring to a company, before providing a link where users can access more information or contact her.

Accountant Elevator Pitch Example

Accountants need to communicate authority and experience in an elevator pitch. Components such as humor will be less persuasive. Focus instead on evidence of your success and trustworthiness, specific knowledge, and experience.

For example, on its website, the CPA firm Hunrath, Napolitano, Quigley and Taylor, LLC has crafted an excellent elevator pitch for attracting accounting clients:

Notice how this CPA firm lists specific services and areas of expertise, while also communicating its values and commitment to personalized services.

Elevator Pitch for Data Science Example

Many businesses rely on data science to stay organized and make good decisions. An elevator pitch for a data science company or service should highlight its qualifications, record of success, and technical expertise. 

Matt Hammel is the COO and Co-Founder of AirOps , a software company that helps organizations understand and manage their data. His pitch for AirOps highlights the value that the company can add: “AirOps uses artificial intelligence (AI) to instantly unlock value from your organization's data. Our software makes it so anyone in your organization can safely and easily find, understand, organize, and take action on high quality datasets. Now, your technical teams can spend their time working on the most complex projects and your business teams can quickly get what they need to make your business run fast.”

Elevator Pitch for Engineers Example 

When looking for or applying to engineering roles, technical expertise is key. Be specific in your elevator pitch about your skills, knowledge, and experience. Demonstrate that you know the lingo in your particular field of engineering. 

For example: “Right now, I’m a mechanical engineer at Microsoft, where I’ve worked for three years designing and testing hardware. I’ve been the technical lead for several multidisciplinary teams that deploy high-quality IT equipment. I’ve been really interested in the work your company is doing with robotics and saw that you are hiring a mechanical engineer. What kind of skills are you looking for in that role?”

Similarly, engineering companies should foreground their successes and capabilities. P2S Inc. is one of the top engineering firms in the United States. The elevator pitch featured on their website establishes credibility by citing their longevity, clearly stating their mission, and providing visitors with an option to explore more information with links:

Elevator Pitch for Human Resources Example

An elevator pitch for a human resources professional needs to convey reliability, attention to detail, and ability to work well with others. Incorporate strategies that show personality, values, and a record of consistency. 

Max Wesman, COO of GoodHire , uses the relatable-over-reliable strategy at the top of his pitch for GoodHire: “Tired of waiting weeks to hear back from a background check? So were we. GoodHire offers 90 percent of nationwide criminal checks in under a minute, and with an industry-leading rate of accuracy, so you never risk losing the dream candidate. All of this is contained within a mobile-optimized dashboard, ensuring that results and status updates are comprehensive, transparent, and visible to both yourself and the candidate.”

In this example, Wesman reminds listeners how frustrated they are with a problem he and his company can solve, which means his listeners will be more engaged as he goes into more detail.

Elevator Pitch for Recruiters Example

In a competitive, global job market, recruiters are key. An elevator pitch for a recruiter or recruitment company needs to show how they are uniquely positioned to face the challenges of that market for their clients.

Aquent Talent is a leading creative staffing company. Aquent Talent's About page includes a friendly, accessible elevator pitch:

Elevator Pitch for a Business Analyst Example

In their elevator pitches, business analysts should showcase their skills and experience. Highlight past successes, areas of expertise, and qualifications. Share what you’ve accomplished, how you did it, and why you’re confident you can do it again. 

For example: “I stay up to date on modern methods of business analysis so that you can get and stay ahead of competitors in a quickly evolving market. In five years, I’ve saved businesses like yours $6.5 million with my innovative approach to process audits.”

Elevator Pitch for Teachers Example

All parents want to know that their children are getting the best education possible. Teachers and other education professionals should use their elevator pitches to communicate their values, reliability, and previous successes.

Troy Portillo, Director of Operations of Studypool , uses this pitch to advertise the company’s tutoring services: “How many times, when you were a student, have you sat in front of your homework and not had the faintest idea where to start? School is challenging, and for some people who need additional help and resources, school can be debilitating. Enter Studypool, an online resource that partners dedicated tutors and educators with students who need their assistance. The commitment is flexible, and the rewards are high. For the child in your life who could benefit exceedingly from additional schoolwork help, try Studypool today!”

Portillo makes the smart move of ensuring his pitch is relatable and sympathizing with potential clients. His elevator pitch makes the listener feel secure.

Elevator Pitch for Information Technology (IT) Examples

IT professionals, such as software developers, IT project managers, or computer systems analysts, should highlight their technical skills in their elevator pitches. IT companies should show that they are mission-driven and have a record of success. 

The tech startup, People.ai, is a company that leverages AI in order to support sales, marketing, and customer service teams. Since its founding in 2016, People.ai has quickly grown to be one of the most influential IT companies. Here is the brief overview offered on the page, which functions well as a quick, effective elevator pitch for the company:

Another example of a good IT elevator pitch is from Arthena , a fintech company that helps clients make informed, strategic art investments. Here is the elevator pitch the company features on its landing page: 

This example also includes a Reach Out button, which encourages visitors to continue the conversation and find more information.

Elevator Pitch for Project Management Example

Project managers need to be organized collaborators with great critical-thinking and problem-solving skills. Elevator pitches for project managers should show how one’s experience reflects those requirements. 

Ilam Padmanabhan, an experienced program manager and the Founder of ilampadman.com , shares an example of a sample project pitch that a project manager might use: “I believe this project could offer great value for our organization for three reasons: 1) The business case is sound, if we execute well. We'll gain the promised benefits. 2) The investments will be paid X times over in Y time even in the worst-case scenario. 3) We have the ability and interest to execute as a team, and we can get started right away. The market context needs us to execute this change right now, we don't want to be left behind. The window of opportunity in the market is right now — a delayed start will diminish the returns.”

Elevator Pitch for Marketing Example

Marketing is about more than hard skills or experience; it’s also about personality, charisma, and the ability to connect with an audience. Elevator pitches for marketing should showcase creativity, as well as experience and professionalism. 

Paige Arnof-Fenn, Founder and CEO of Mavens & Moguls , uses this simple, clear, and effective pitch for her company: “Are you looking to find more customers and accelerate your sales cycle? We love helping organizations find the right words and pictures to get their story out there both online and offline as a virtual marketing department that acts as an extension of your team.”

Easily Track and Monitor the Success of Your Elevator Pitch with Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

Home Blog Business Elevator Pitch Guide: The Essentials to Elevator Pitch Presentations

Elevator Pitch Guide: The Essentials to Elevator Pitch Presentations

In her book Resonate , communication and Persuasion Expert Nancy Duarte, a highly praised master of turning story patterns into effective business communications, recommends “Showing your humanness when you present” as a “great way to stand out.” Yet, how do we manage to do that over a conversation that can only last as long as an elevator ride, at best? We’re focusing on elevator pitches over this note, aiming at strengthening your skills in delivering a successful elevator pitch for business in a way that brings your company, efforts, and ideas the best success moving forward. 

Table of Content

What is an elevator pitch?

How long should an elevator pitch be, elevator pitch real-life applications, the basic structure for an elevator pitch, recommendations on delivering your elevator pitch.

• Four Effective Elevator Pitch Examples (with Real-Life Experiences)

According to elevator company Kencor, Inc. , vertical lifts “have variable ride times”. An elevator ride in a small town in Kentucky is certainly not the same as one in New York City. The reason “there may be considerable differences in terms of speed”, as CMA Lifts states , is “because one thing is having to serve maybe a four-story building and much more is having to do with a building that in turn goes to touch a dozen.” Times will vary depending on the type of elevator, too, amount of a building’s stories, and stops made on the way.

In Taipei 101, which CMA presents as “the third highest skyscraper in the world,” a lift can travel 60.6 km to reach the 89th floor “at an altitude of 382 meters, in a time frame of about 40 seconds.” Why does this matter? We can use these times as a starting reference. 

The concept of an “elevator pitch” is most clear when we think of the length of an elevator ride as that timeframe in which you can make a perfect introduction to a potential investor or stakeholder. 

The content of a perfect elevator pitch should be succinct, direct, and plentiful . It’s also certainly one you polish every time you deliver it.

A highly esteemed 30 seconds is the common industry rule for a winning first impression. A half-minute capsule is the average notion of an elevator pitch length. This is one common reference point for elevator pitches. 

The second common standard for elevator pitches is based on a higher ride average stemming from New York City. Harvard Business Review (HBR) actually goes for this higher elevator ride average of 118 seconds. Of course, the higher amount of skyscrapers in that multicultural place makes up for the considerable difference. 

Whether you’re settling for the standard 30 seconds or allowing yourself an extension of up to 118 seconds, the truth is that elevator pitch rides are quick, efficient, and to the point. The goal is to sell your idea or product as fast as the attention you’re likely to get during a single elevator ride.  

The above is very much tied to the standard sitcom, TV, and movie scene of someone selling an episode, a project, or any idea while catching up to the jam-packed, unattainable executive everyone wants a hold of as they walk into the office. 

If we stick to this produced idea of an elevator ride that we see on screen, the most common real-life application is a key potential investor or customer, a person we wish to attract to whom we, in our minds, say: “If only I could pitch my idea to this person for a single minute, I’d sell it!” 

A conference, a demo-day presentation, product launches , and many other networking events are the real-life equivalent of what we see on TV (as in a Shark Tank episode). 

In general, elevator pitches are used to pitch a startup, engage in sales, introduce oneself, present a new venture to a venture capitalist, and even seek a job, even. 

As we said when we presented our Creative Elevator Pitch Deck PowerPoint Template , “The Elevator Pitch for Interview enables users to demonstrate their career portfolio in an engaging manner.” Someone who walks into an office or casually discusses their career over a taxi ride in a way that succinctly showcases their expertise and abilities is much more likely to catch attention for an open position than someone without clarity or ability to express their thoughts, goals, and desires. 

A well-thought-out elevator pitch for a role or as a presentation to a startup, even as a project description in a nutshell, is similar to a very powerful wild card that you pull up your sleeve when that person you know meets you by chance as much as gives you a quick 15-minute introduction to prove your point. Whether an investor can call you back during a 10-minute break or you run into a key business partner in a hallway, on the way somewhere, or at a quick reception at any event, an elevator pitch is destined to convey your ideas across very succinctly so you can pick up longer conversations (or pitches) at a more convenient or later stage. 

As we also said in the article to the template above, “business owners and managers use elevator pitch PowerPoints to discuss ideas briefly.” Templates and business presentations in this category of elevator pitch decks serve the useful purpose of putting ideas up on screen in a nutshell for focused discussion. And that’s usually highly appreciated. 

Further below, we’ll get to a real-life example of a pitch that worked great for Carmine Gallo in working with an esteemed language interpretation company in Monterrey, California. 

For now, if you’re looking to know more about “interview presentations”, including an Elevator Pitch Example for Job Seekers, our article How to Give A Compelling Interview Presentation: Tips, Examples, and Topic Ideas is here to help. We’ll get to more elevator speech examples for entrepreneurs in the section below, as well. 

For now, how do we ideally present our elevator pitches? 

Create visually appealing presentations as much as possible. The goal is for your visuals to give power and create engagement that adds to your message or speech. This can be done either by carefully pairing your presentation templates so the aesthetic remains cohesive, or opt for a software solution like the SlideModel’s AI presentation maker to speed up slide design process. Then, also work very conscientiously on your messaging.

As Nancy Duarte says, “Truly great communicators make it look easy as they lure audiences to adopt their ideas and take action.” To learn how to deliver a presentation pitch, and if we can expand on what the author says, this “isn’t something that just happens automatically; it comes at the price of long and thoughtful hours spent constructing messages that resonate deeply and elicit empathy.” Make sure you put in your focused, attentive hours constructing that ideal message that will resonate with your audience to make them take action. Results will be noticeable if you do, and your confidence in delivering these speeches will naturally and greatly improve as you move forward. This long-term exercise is about being in control of what you’re gearing and how you’re doing so. 

As the already-referenced HBR article states, “The first 8 seconds are the ‘hook’—the time you have to get the ‘lean in’ factor, to snag your prospect, to catch their interest.” For them, “Those first 8 seconds are the key”, as HBR puts it. And that’s essentially so because this first span is where we most commonly capture an audience’s full attention before we naturally lose it.  

Thereafter, you’re looking to answer a few key questions for your audience. In Presentation Secrets of Steve Jobs – How to be Insanely Great in Front of Any Audience , for example, Carmine Gallo breaks down the ultimate elevator pitch by recommending a presenter: “Simply create a one-sentence answer for the following four questions: (1) What do you do?  (2) What problem do you solve?  (3) How are you different?  (4) Why should I care?”

As promised, here’s what a winning elevator pitch looked like for Gallo in working with an interpretation company (which we labeled here as XYZ) in Monterrey, California: 

XYZ company…

“is the world’s largest provider of phone interpretation services for companies who want to connect with their non-English-speaking customers [what it does] . 

Every twenty-three seconds, someone who doesn’t speak English enters this country [the problem] .

When he or she calls a hospital, a bank, an insurance company, or 911, it’s likely that an […] interpreter is on the other end [how it’s different] . 

We help you talk to your customers, patients, or sales prospects in 150 languages [why you should care] .”

Quite succinctly and like we also said in our Creative Elevator Pitch Deck PowerPoint Template , whenever you’re figuring out how to write an elevator pitch, think of ways “to deliver the concept to an audience in a short description that listeners can easily understand.” The pieces of advice we give above should all assist in knowing how to present an elevator pitch successfully. But we’ve for further recommendations to this end. 

The first of our recommendations has to do with pacing. Just because an elevator pitch is expected to be of short duration, that doesn’t mean you need to race through it. Keep it intelligible. Take your time to breathe. Go slowly at it so your ideas can come through to your audience. Don’t rush through an elevator speech just so you can make up for the short time allowed. Practice, instead. Make sure you choose the right words and learn them by heart. Then, move slowly through them. 

The above leads us to our second piece of advice. If you’re building a perfect elevator pitch, revise, edit, and check again! Go through each word many times until you find the right-suiting one for the precise idea or concept you wish to convey. Get them right! 

Also, if you’re looking for an elevator pitch presentation template specially designed for presenting to VCs, angel investors, or stakeholders, for example, seek out specialized material. Our Formal Elevator Pitch Template for PowerPoint might work better in that case. The material is a framework of various slides designed for users to customize and perfect their sales pitches. You’re starting off with a base. 

On the other hand, seek to put yourself out there to family and friends. Especially seek business partners, colleagues, and people in and out of your field who can tell you how you’re doing with your elevator pitch for business. Rather than fight, be offended, take observations or corrections personally, and let alone justify your pitch’s content as you present to people outside the industry, seek to truly listen to feedback, take note, and make sure you incorporate it later. 

The reason behind this observation is that a perfect business pitch contemplates the human aspect of everyone listening. As Duarte puts it in her book, “Even with mountains of facts, you can still fail to resonate. That’s because resonance doesn’t come from the information itself, but rather from the emotional impact of that information.” So, seek to connect emotionally. 

Acknowledging emotion is frequently left out of everything business-related; yet, note how specialist Duarte recommends presenters “Use plenty of facts, but accompany them with emotional appeal.” Listen to your audience and polish your content and delivery until you can sync both the importance of data with the emotional calling that gets audiences to forget what and how you said it, but they walk away changed, with a new vision, and, more importantly, ready to support you and your endeavors. 

Let’s check how people have achieved this before you. 

Four Effective Elevator Pitch Examples (with Real-Life Experiences )

Our first examples of elevator pitches come from a German impact food startup. Though a bit on the longer side with a final 3-minute length, the video introduces the problem and solution flowingly with a captivating start. It includes benefits, creates an overall experience in itself for viewers as it appeals to the senses, and also incorporates a concise call to action that describes exactly where their efforts will be focused. This is a good example to get started in perfecting your upcoming elevator pitch. 

From the college side, Utah State University’s Cooperative Extension Services has an elevator pitch winner who made a compelling business case in less than 2 minutes. This is a perfect example of a 118 elevator pitch that needs a bit of pacing down to be perfect. Instead of rushing, this coffee cup business idea can easily be conceived to go much further on a slower scale. The pitch merits it. Yet, the data and sentiment, the surprise, and all the background work are there, making this a great academic example that can easily guide any executive into winning business presentations.

On the last note, The National Science Foundation came up with a video series on elevator pitches titled “Real People. Real elevators.” Check out episode 2 here for tips with a real-life dramatization and setting if you’d like to picture the situation of a real-life example a bit further. 

Now that we’re moving to the more cinematic side, one of Vince Vaughn’s characters has also made a point on product elevator pitches that we can rescue in a light spirit. The reason is that Vince’s character’s pitch works thanks to how he conveys a clear business idea with a captivating (though risky!) introduction to selling a powerful concept to a group of executives. The scene appears fueled by a writing team that apparently knows the back works of pitching an idea fairly well. Here’s what’s been labeled as “The best elevator pitch of the world” in a YouTube clip of 2011’s movie Dilemma . 

Here, we provide a range of elevator pitch examples to cater to different scenarios:

Business Elevator Pitch Examples:

Imagine you are the founder of a sustainable fashion startup, and you’re pitching your idea to a potential investor:

“I’m the founder of GreenStyle Apparel. We’re disrupting the fashion industry by producing high-quality, eco-friendly clothing made from recycled materials. With a growing consumer demand for sustainable fashion and our innovative supply chain, we’re well-positioned to capture a significant market share. Our recent partnership with [Notable Retailer] has already proven the appeal of our products. I invite you to join us in creating a more sustainable future while enjoying impressive returns on your investment.”

Imagine you’re the founder of a health tech startup and you’re pitching to a potential investor:

“I’m the founder of HealthTech Innovations, a startup dedicated to transforming healthcare through innovative technology. Our flagship product, HealthLink, is a telemedicine platform that connects patients with healthcare providers in real time, improving access to care, and reducing healthcare costs. With the recent surge in telehealth demand, we’ve already secured partnerships with major hospital networks and insurance providers.

Elevator Pitch Examples for Students:

As a college student majoring in communications, you’re networking at a career fair:

“I’m currently pursuing a degree in communications with a focus on digital marketing. During my internship at [Prominent Agency], I had the opportunity to work on campaigns for major clients like [Well-known Brand]. I excel at creating engaging social media content and analyzing performance metrics to drive results. I’m eager to bring my creative skills and data-driven approach to a dynamic marketing team like yours.”

Imagine you’re a marketing major and you’re introducing yourself at a networking event:

“I’m a marketing enthusiast with a passion for creating meaningful brand experiences. Throughout my coursework, I’ve honed my skills in market research, digital marketing, and campaign management. During my internship at [Marketing Agency], I had the opportunity to work on a social media campaign that resulted in a 25% increase in brand engagement.

I’m particularly intrigued by the intersection of technology and marketing, and I’m excited to leverage emerging trends to drive brand success. As a student, I’ve been an active member of the American Marketing Association, where I’ve collaborated with peers on real-world marketing projects. I’m eager to connect with professionals in the field and explore opportunities to apply my knowledge and creativity to your marketing initiatives.”

Elevator Pitch for Interview Example:

You’re interviewing for a project management role at a tech company:

“I’m excited about the opportunity to join your organization as a project manager. With a solid background in project management and a PMP certification, I’ve successfully led cross-functional teams to deliver complex projects on time and within budget. In my previous role at [Former Company], I was recognized for improving project efficiency by 20% through streamlined processes. I’m confident that my skills and experience align with your company’s goals and can contribute to its continued success.”

Elevator Pitch Examples for Interview (Technical Role):

You’re interviewing for a software engineering position at a software startup:

“I’m a software engineer with a passion for creating innovative solutions. In my previous position with [Tech Company], I was the lead developer on a project that resulted in a 40% increase in app user engagement. I specialize in backend development and have experience with a wide range of programming languages, including Python, Java, and Ruby. I’m excited about the opportunity to bring my technical expertise to your team and help drive your mission of revolutionizing the industry.”

You’re interviewing for a data scientist position at a software startup:

“As a data scientist with a strong background in statistical analysis and machine learning, I’ve been at the forefront of turning data into actionable insights. During my tenure at [Analytics Firm], I developed a predictive model that reduced customer churn by 15% for a major telecommunications client. I have experience working with large datasets and utilizing tools such as Python, R, and TensorFlow. My passion for data-driven decision-making and my commitment to staying at the cutting edge of data science techniques make me the ideal candidate to contribute to your data-driven culture and help your organization make informed strategic decisions.”

These real-life elevator pitch examples demonstrate how individuals can effectively present their qualifications, accomplishments, and enthusiasm in various professional contexts, such as entrepreneurship, networking, and job interviews. The key is to tailor your pitch to the specific situation and audience to make a memorable and impactful impression.

A few key aspects of perfecting a product elevator speech (or an elevator pitch, for that matter) is to keep it short. Be brief. From 30 to 118, we’re speaking of a few seconds put together for you to be persuasive, share your goals, problem, solution, and skills, and make a difference in attracting your intended audience. 

Practice, practice, and then practice some more. Mastering a pitch of this kind truly takes a lot of practice to go over the right words at the right pace, and powerfully impact a person or group. 

Also, keep a business card handy. If your pitch works, a quick and efficient way of giving your contact details to your stakeholders will do wonders to move your business forward. 

What’s next? Our recommendations

Before you go, here are a few real-life examples of how to end a presentation , in case they help in general. And, if you’re looking to Create a Great Investor Pitch Deck and Close the Deal , this other article might be useful. We’re giving you The 11 Key Slides For Creating A Winning Investor Pitch Deck there, too. 

Like this article? Please share

Carmine Gallo, Elevator Pitch, Garr Reynolds, Nancy Duarte, Pitch Deck, Sales Filed under Business

Related Articles

Filed under PowerPoint Tutorials • January 7th, 2024

How to Create a Great Investor Pitch Deck Presentation and Close the Deal

If you’re a start-up, then you probably already heard the term pitch deck presentation. A pitch deck presentation is a presentation and it’s intended to showcase your company’s product, opportunity, team to potential investors. Pitch decks are your company’s elevator pitch in a presentation. You are often used to help convince investors to raise capital. […]

Filed under Business • November 24th, 2023

Sales Battle Cards Guide: A Strategic Tool for Sales Success

Get to know an exceptional tool for your sales team: battle cards. Enhance conversations, address objections, and deliver consistent messaging.

Filed under Business • October 19th, 2023

How to Create a Winning Business Pitch

A business pitch bridges innovative ideas and reality. Learn how to create a winning pitch that investors and customers can’t resist.

Leave a Reply

How To Write A Killer Elevator Pitch (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

You’re on the elevator, riding up from the lobby to the top floor to drop off your resume with Human Resources in response to a job posting for your dream career.

You’re excited, but nervous, because you know your resume is going to be just one of hundreds that the hiring manager is going to look over before even thinking about inviting anyone in for an interview.

If only there were a way to make yourself stand out. If only…

The doors open and a woman in a sharp looking business suit steps in with you. She looks over and sees the top floor button is already lit. She smiles and in that instant a current of nervous energy rips through your body. This isn’t just any generic passenger you’re sharing the ride with…this is the hiring manager you’re hoping to impress!

Your heart starts pounding, your palms are sweaty, you feel light headed…

This is your chance!

You have a 12 floor uninterrupted ride up with her and in those moments, in that tiny elevator, she’s your captive audience.

You open your mouth and turn to her with a look of enthusiasm…and speak.

Let’s hope that elevator pitch  (or elevator speech) is ready!

Here’s the deal, after you make your successful elevator pitch (which you will after reading this article!), you need to know that you will get an interview…

But here’s the thing: there are over 100 other difficult interview questions you could be asked in your job interview. Sounds stressful right?

Well don’t worry, because we created a free PDF that outlines the most common questions and gives you word for word sample answers that you can use at your next interview.

Click the link below to get your copy now!

Get Our Job Interview Questions & Answers Cheat Sheet!

FREE BONUS PDF CHEAT SHEET: Get our " Job Interview Questions & Answers PDF Cheat Sheet " that gives you " word-word sample answers to the most common job interview questions you'll face at your next interview .

CLICK HERE TO GET THE JOB INTERVIEW QUESTIONS CHEAT SHEET

What Is An Elevator Pitch?

So what exactly is an elevator pitch?

In a nutshell it’s just what it sounds like: a short, 30-60 second well crafted business pitch telling someone who you are and why they should want to hire you .

It’s called the elevator pitch because it’s meant to represent the amount of time you’d have if you were stuck in an elevator with someone riding from the bottom of the building to the top.

“Well, this stinks. I live in a town of nothing but one floor buildings. How am I supposed to use an elevator pitch? Clearly this article means nothing to someone who doesn’t live in the heart of a big city or surrounded by high rise buildings.”

Elevator speeches are good for so much more than just catching someone in a small enclosed space. You never know who you might run into at a cocktail party, or the movie theater, or grocery store…or any other number of places.

A solid elevator pitch will allow you to distill down to the most pure form exactly who you are and what you offer, and that focus can help to set you apart from all the other candidates who are vying for the same job.

Think of it as a commercial and you’re the product . You’ve got 30 seconds to market yourself and convince whoever is listening to not only NOT change the channel, but to buy what you’re selling…you as the Perfect Candidate!!

“So where do I start? Should I lock myself in the bathroom with a stopwatch and pretend it’s an elevator? Do I need a jingle?”

Hmmm…all we’ll say is do whatever works for you…but let’s all agree to skip the singing…for now. Instead, let’s focus on answering a few basic questions by doing a little pretending.

How To Write An Elevator Pitch

Let’s imagine you’re in sales and you just got into an elevator with the CEO of a huge manufacturing company. The doors shut…it’s just the two of you…and you have 60 seconds to convince him to not only listen to you, but to consider you as a potential employee, not just a fellow passenger on a short ride upstairs. So how do you do that!?

Let’s watch…er, we mean, read:

What do you do? Can you tell someone what you do in such a way that it’s interesting? Can you turn it into a quick little anecdote or story that will capture someone’s attention?

“Let me tell you about the time I took our products all the way to the North Pole. I’m in sales. I started out selling refrigerators to moose in Canada.”

Now that we’ve got your job title, can you tell us what you do when you’re doing what you were hired to do?

“In four short years, I’ve helped lead my team to the number one spot in sales…”

Okay, great…but what’s next?! What’s your objective ? What’s your goal?

“…but I knew we could do better. That’s why I took our refrigerators all the way up to the penguins in the North Pole.”

What makes you the best at what you do? Okay, now’s your chance to shine. Why are you the Perfect Candidate?

“Did you know that broken beaks from trying to eat frozen fish is the number one problem facing penguins today? Their issue isn’t that it’s not cold enough for them to keep their fish fresh, it’s that it’s too cold. I knew that by putting their fish in our double insulated hermetically sealed refrigerators instead of the traditional snow bank, the penguins would be able to keep fish fresh longer without having to freeze them, making it easier for the penguins to eat. As a result, we’ve more than quadrupling our current sales and are not only ranked number one regionally, but nationally as well.”

What’s your hook? You’ve just told a great story, but besides being entertained, why should your audience care?

“Now, just imagine what I can do for your products…”

Wait, who are you? D’oh! Nothing says missed opportunity quite like totally forgetting to tell someone your name.

“My name is Bob Mackrel,”

And most importantly…what do you want?

“…and I’m looking for my next big sales challenge. My I give you my business card?”

Boom. And there you have it: the perfect (if not a little outlandish) elevator pitch. In 30 seconds you’ve told your audience what you do, why what you do is important, hooked them in with what you plan to do next for their company, and who you are.

Easy, cheesy, right?

Penguins and refrigerators aside, this pitch was clearly perfect for the audience because our boy Bob knew the CEO, knew the company, and knew that his skills with sales would be a great match. Bob tailored his pitch.

“Again with the tailoring! That’s all you guys talk about…tailoring!”

That’s because it works! Again, think of our commercial analogy. When you’re watching TV, which ads do you skip over or tune out? The ones that don’t apply to you…right? And the ones you listen to and remember are the ones that DO apply to you.

“Ahh…I see what you’re saying. That does make sense!”

The nice thing about an elevator pitch is that it’s short and sweet and to the point, which means once you get the basics figured out, you should be able to use it on just about anyone in any situation…as long as you make sure to always tailor your hook to your specific audience.

Elevator Pitch Mistakes To Avoid

So now that you know what to do in your elevator pitch, let’s quickly talk about what NOT to do.

Speaking too fast.

Yes, you only have about 60 seconds, but try to avoid cramming 15 minutes of information into one minute.

Using highly technical terms, acronyms or slang.

You want your pitch to be easily understood by any audience and that means try to avoid using words that will confuse the average person. The last thing you want is for whoever is listening to you to feel dumb. Remember, think commercial!

Not being focused.

This isn’t a general conversation and you’re not discussing the weather (unless that’s your job, in which case, never mind). Keep your pitch clear and focused.

Not practicing what you’re going to say.

First, write down your pitch. Read it over. Have your friends and family read it. Does it make sense? Make sure it flows well and that there aren’t any spots that feel rough or awkward. Then practice it. Practice it again. Keep practicing it until it becomes so easy for you to pitch that you can do it at the drop of a hat.

Being robotic.

This is all about a face to face interaction with someone you want to impress. Having an easy, approachable, conversational style to your pitch will get you much further than an overly rehearsed monologue approach.

Not having a business card or other take-away with you.

Okay, you’ve sold them on you…now how are they going to get a hold of you when they decide it’s time to bring you in? Make sure you always have something on you to pass on that will allow people to not only remember you, but contact you later on.

Not saying anything.

It does absolutely nothing for you to have a killer elevator pitch if you never use it. Now it’s your turn! Here are three example elevator pitches to get you started. Remember, these are just examples! Make sure you do the work to craft one specific to you and your audience!

3 Great Examples To Use As Inspiration

Graphic designer/logo branding specialist.

Hi, I’m Pam Tone and I’m a graphic designer. Did you know it takes the average person just two seconds to look at a company logo and decide if they like it? Did you know that a badly designed logo can do irreversible damage to a company brand and that most companies go through at least three to four versions in a single year before settling on their final design, costing both time and money? Having worked for over 10 years as a professional graphic designer specializing in brand identification means I’ve built my reputation on the longevity of my logo designs. I can say that not only are my clients happy with what I’ve done for them, but my designs have gone on to win national and international logo and branding awards. I have worked hand in hand with some of the biggest advertising agencies and companies and out of over 300 contracts, have had only one logo changed, and that was as a result of a merger, not poor design. I’d like to bring that award winning history to your company. Would you be willing to meet with me for 20 minutes to go over my portfolio and see how I can help make sure your logo properly reflects your brand?

TEACHER/EDUCATOR

Mobile app developer.

Hi, I’m Chip Ohm and I’m a developer. Did you know one of the biggest challenges facing companies these days is tracking employee work time? Of course, when you have a building where your employees are required to clock in and out it makes things easier, but what about employees who work from home or are on the road? I’ve come up with an easy way for both employees and employers to log and keep track of hours using just their cell phones and an app I’ve designed. The app allows employees to log in from wherever they are and input their start and stop times at the push of a button. You don’t even need to be in an area with a signal. The program captures all the data and holds it in a file which is then automatically uploaded to the employer’s servers as soon as the user is back in signal range. The system is not only simple, but it’s tamper proof. Not only has this app helped streamline the timecard process for remote employees, but it’s reduced timecard inconsistencies and paycheck errors by 90%, saving both time and money. So, how does your company handle logging in hours for your remote clients?

So there you have it! Now that you’ve read through this article and seen a few examples, it’s time to craft your own elevator pitch. Remember, keep it simple, keep it short, and keep it tailored.

And as always…good luck!

FREE : Job Interview Questions & Answers PDF Cheat Sheet!

Download our " Job Interview Questions & Answers PDF Cheat Sheet " that gives you word-for-word sample answers to the some of the most common interview questions including:

• What Is Your Greatest Weakness?
• What Is Your Greatest Strength?
• Tell Me About Yourself
• Why Should We Hire You?

Click Here To Get The Job Interview Questions & Answers Cheat Sheet

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

Copyright © 2024 · TheInterviewguys.com · All Rights Reserved

• Our Products
• Case Studies
• Interview Questions
• Jobs Articles
• Members Login

5 Job Interview Elevator Pitch Examples That Exemplify Confidence

• Written By Lindsay Tigar
• Updated: November 15, 2023

It’s the inevitable phrase that comes at the beginning of nearly every job interview: ‘So, tell me about yourself.’ For such a seemingly easy task — talking about who you are and what you do — it can warrant much anxiety.

After all, when you only have a few breaths to pitch your services and expertise, stumbling through your speech can make you look ill-prepared and lacking self-confidence. At the heart of this paragraph are the basics: essential information that’s needed to set up the scene for the interview .

One effective way to think about your elevator pitch (or virtual elevator pitch these days) for a job interview is to ensure it covers these basics:

• Your specialty and industry
• Your experience, in years

When you weave in all of these mentions, you easily illustrate your unique value proposition and you set the tone for the remainder of the interview.

5 Elevator Pitch Examples

Elevator pitches don’t need to be worrisome or stressful, but rather, perceived as your opening pitch. These examples can help inspire your own speech writing and ensure you are prepared for whatever the interviewer throws your way. You got this!

1. For when you’re moving

“I’m [NAME], a lawyer with the government, based out of D.C. I grew up in Ohio, though, and I’m looking to relocate closer to my roots, and join a family-friendly firm. I specialize in labor law and worked for ABC firm before joining the government.”

Why it works: This  to-the-point elevator pitch covers the reasons why you are relocating, while also speaking to your skillset.

2. For when you are hoping to make a move up

“I’m [NAME]. I fell in love with technology after winning a programming contest in eighth grade. That led to a degree in computer science, and I’ve now worked in IT for eight years. I recently wrapped up a contract as a senior data analyst with a big bioinformatics company, and I’m now looking for opportunities with other large medical data organizations.”

Why it works: You’re ready for the next big thing, and you want to ensure you  communicate passion and performance  to get there.

3. For getting their attention

“Hi, my name is Mark. After graduating with my Bachelor’s degree in Business Administration, I’ve spent the last three years building professional experience as an Executive Assistant. I’ve successfully managed end-to-end event coordination and have generated a strong professional network for my colleagues. I was excited to learn about this opportunity in the sports management space — I’ve always been passionate about the way sports brings cultures together and would love the opportunity to bring my project management and leadership abilities to this position.”

Why it works: Whether it’s a recruiter or the hiring manager, this elevator pitch is sure to keep them listening , without going overboard on the information.

4. For snagging the interview

“Hi, I’m [NAME] and I am excited about the new position with your company! I noticed that you are looking for a candidate with ____ years in the field, but let me tell you how my experience has gone above and beyond. In the same amount of time it would take another candidate to learn the ropes at my last position, I was able to raise our success rates right away. I did this by focusing on what really matters in the industry, such as ______, ______ and ______, and I was able to maximize profits in a quick and efficient way. I knew I should make these changes immediately, since I was able to identify what was slowing down their business operations. I can do the same for you in the new position. Here is my resume. Would you be willing to meet with me next week for an official interview?”

Why it works: Before you get through the door, an  elevator pitch  can make your case—especially if you don’t technically have the required years of experience.

5. For entry-level opportunities

“Hi, I’m [NAME]. Now that I have my Bachelor’s degree in Business, as well as a few internship experiences in marketing, I’m ready to contribute to the vision of a cutting-edge hospitality brand. Throughout each of my work experiences, I was often told that I was a very detail-oriented and innovative employee, which I’d love to apply in my next role. In fact, I saw on your website that you’re advertising X. I looked at what your competition is doing, and I saw that they have this interesting campaign doing Y… If I joined the team, I’d look at how we could do something even stronger, such as Z.”

Why it works: It’s never easy getting those first initial interviews when you’re fresh out of college or graduate school. This elevator pitch  puts your internship into perspective and ties them to real-world, applicable scenarios.

Ready to Crush Your Elevator Pitch?

It’s easy to underestimate the challenges of job interviews. These examples should help you stay primed and ready to knock your pitch out of the park. But, if you’re looking for an easier route, working with a proven partner can help. When you join our Talent Network , we do the pitching for you and get you working with top brands that match your expertise.

Stay in the know.

We will keep you up-to-date with all the content marketing news and resources. You will be a content expert in no time. Sign up for our free newsletter.

Elevate Your Content Game

Transform your marketing with a consistent stream of high-quality content for your brand.

You May Also Like...

Integrating Content Across Your Enterprise

Ensuring Quality: The Essential Publish-Ready Checklist for Content Marketing

Content Accessibility

• Content Production
• Build Your SEO
• Amplify Your Content
• For Agencies

Why ClearVoice

• Talent Network
• How It Works
• Freelance For Us
• Statement on AI
• Talk to a Specialist

Get Insights In Your Inbox

• Privacy Policy
• Terms of Service
• Intellectual Property Claims
• Data Collection Preferences

Current time by city

For example, New York

Current time by country

For example, Japan

Time difference

For example, London

For example, Dubai

Coordinates

For example, Hong Kong

For example, Delhi

For example, Sydney

Geographic coordinates of Elektrostal, Moscow Oblast, Russia

City coordinates

Coordinates of Elektrostal in decimal degrees

Coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia