documents research methods sociology

• Find My Rep

You are here

Using Documents in Social Research

• Lindsay Prior - Queen’s University, Belfast, UK
• Description

Key features of the book include:

· Alerts students to the diversity of social scientific research documents.

· Outlines the various strategies and debates that need to be considered in order to integrate the study of documents into a research project.

· Offers a number of examples where documents have been used within a variety of research contexts.

The book is written in an easy and engaging style which makes it accessible to undergraduates and postgraduate students. It will be essential reading for students and researchers across a range of social science disciplines.   Basic Themes Use, Production and Content

this was somewhat off target, had hoped for more organizaitonal relevant examples etc. this was more towards literacy studies and such.

This is a superb book for those grappling with how to use documents in research - it takes approaches that are often methodologically opaque but theoretically influential such as ethnomethodology and actor-network theory and the work of Foucault - and clearly explicates their insights and applications. The chapter on "Documents as Evidence" is essential reading for those engaging with systematic reviews and meta-analysis and the biases therein. Other chapters engage with documents and propose valuable and important ways for students to break out of a seemingly default setting of "interview or survey" towards engaging with the multiple sources that are already available.

This book makes using documents an easy thing to do. Recommended for anyone conducting research within their own organisation where access to data is relatively easy.

Preview this book

For instructors.

Please select a format:

Select a Purchasing Option

• Electronic Order Options VitalSource Amazon Kindle Google Play eBooks.com Kobo

Related Products

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

With SAGE Research Methods, researchers can explore their chosen method across the depth and breadth of content, expanding or refining their search as needed; read online, print, or email full-text content; utilize suggested related methods and links to related authors from SAGE Research Methods' robust library and unique features; and even share their own collections of content through Methods Lists. SAGE Research Methods contains content from over 720 books, dictionaries, encyclopedias, and handbooks, the entire “Little Green Book,” and "Little Blue Book” series, two Major Works collating a selection of journal articles, and specially commissioned videos.

• Subject List
• Take a Tour
• For Authors
• Subscriber Services
• Publications
• African American Studies
• African Studies
• American Literature
• Anthropology
• Architecture Planning and Preservation
• Art History
• Atlantic History
• Biblical Studies
• British and Irish Literature
• Childhood Studies
• Chinese Studies
• Cinema and Media Studies
• Communication
• Criminology
• Environmental Science
• Evolutionary Biology
• International Law
• International Relations
• Islamic Studies
• Jewish Studies
• Latin American Studies
• Latino Studies
• Linguistics
• Literary and Critical Theory
• Medieval Studies
• Military History
• Political Science
• Public Health
• Renaissance and Reformation
• Social Work
• Urban Studies
• Victorian Literature
• Browse All Subjects

How to Subscribe

• Free Trials

In This Article Expand or collapse the "in this article" section Quantitative Methods in Sociological Research

Introduction, professional associations.

• Data Sources
• Data Archives
• Statistical Software Packages
• Research Design
• Survey Research
• Categorical Data Analysis
• Longitudinal Data Analysis
• Structural Equation Modeling
• Multilevel Modeling
• Causal Inference
• Critical Reflections
• Mixed Methods
• Network Analysis
• Training and Other Resources

Related Articles Expand or collapse the "related articles" section about

About related articles close popup.

Lorem Ipsum Sit Dolor Amet

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Aliquam ligula odio, euismod ut aliquam et, vestibulum nec risus. Nulla viverra, arcu et iaculis consequat, justo diam ornare tellus, semper ultrices tellus nunc eu tellus.

• Agent-Based Modeling
• Cohort Analysis
• Mathematical Sociology
• Multilevel Models
• Panel Studies
• Qualitative Comparative Analysis (QCA)
• Qualitative Methods in Sociological Research
• Social Indicators
• Social Networks
• Survey Methods

Other Subject Areas

Forthcoming articles expand or collapse the "forthcoming articles" section.

• Consumer Credit and Debt
• Economic Globalization
• Global Inequalities
• Find more forthcoming articles...
• Export Citations
• Share This Facebook LinkedIn Twitter

Quantitative Methods in Sociological Research by Erin Leahey LAST REVIEWED: 27 July 2011 LAST MODIFIED: 27 July 2011 DOI: 10.1093/obo/9780199756384-0044

Sociology develops, adopts, and adapts a wide variety of methods for understanding the social world. Realizing that this embarrassment of riches can bewilder the newcomer, this entry is intended to guide scholars through some of the main methods used by quantitative social scientists and some of the key resources for learning such methods. Because many sociologists in the United States receive foundational training in multivariate linear regression, this entry focuses on developments that go beyond this topic, including categorical data analysis, structural equation modeling, multilevel modeling, longitudinal data analysis, causal inference, and even network analysis. The recent wave of interest in mixed methods also merits inclusion. A section on critical reflections aims to encourage researchers to be reflective and thoughtful about the approach(es) they choose.

A number of professional associations are open to quantitative methodologists and researchers, including the two ASAs ( American Sociological Association and American Statistical Association ), the Population Association of American (PAA) , for demographers broadly defined, and the American Association for Public Opinion Research (AAPOR) for survey researchers and methodologists.

American Association of Public Opinion Research (AAPOR) .

Founded in 1947, AAPOR is an association of individuals who share an interest in survey research, qualitative and quantitative research methods, and public opinion data. Members come from academia, media, government, the nonprofit sector, and private industry. Meetings are held in even-numbered years.

American Sociological Association (ASA) .

The national professional association for sociologists, ASA serves as a reference for professional, ethical, and pedagogical topics; sponsors nine journals; and hosts an annual meeting.

American Statistical Association (ASA) .

ASA is the world’s largest community of statisticians and the second-oldest professional society in the United States. For 170 years, ASA has supported excellence in the development and dissemination of statistical science. Its members serve in industry, government, and academia, advancing research and promoting sound statistical practice to inform public policy and improve human welfare.

Population Association of America (PAA) .

PAA is a nonprofit organization that promotes research on population issues such as fertility, migration, health, and mortality. PAA sponsors the journal Demography .

back to top

Users without a subscription are not able to see the full content on this page. Please subscribe or login .

Oxford Bibliographies Online is available by subscription and perpetual access to institutions. For more information or to contact an Oxford Sales Representative click here .

• About Sociology »
• Meet the Editorial Board »
• Actor-Network Theory
• Adolescence
• African Americans
• African Societies
• Analysis, Spatial
• Analysis, World-Systems
• Anomie and Strain Theory
• Arab Spring, Mobilization, and Contentious Politics in the...
• Asian Americans
• Assimilation
• Authority and Work
• Bell, Daniel
• Biosociology
• Bourdieu, Pierre
• Catholicism
• Chicago School of Sociology
• Chinese Cultural Revolution
• Chinese Society
• Citizenship
• Civil Rights
• Civil Society
• Cognitive Sociology
• Collective Efficacy
• Collective Memory
• Comparative Historical Sociology
• Comte, Auguste
• Conflict Theory
• Conservatism
• Consumer Culture
• Consumption
• Contemporary Family Issues
• Contingent Work
• Conversation Analysis
• Corrections
• Cosmopolitanism
• Crime, Cities and
• Cultural Capital
• Cultural Classification and Codes
• Cultural Economy
• Cultural Omnivorousness
• Cultural Production and Circulation
• Culture and Networks
• Culture, Sociology of
• Development
• Discrimination
• Doing Gender
• Du Bois, W.E.B.
• Durkheim, Émile
• Economic Institutions and Institutional Change
• Economic Sociology
• Education and Health
• Education Policy in the United States
• Educational Policy and Race
• Empires and Colonialism
• Entrepreneurship
• Environmental Sociology
• Epistemology
• Ethnic Enclaves
• Ethnomethodology and Conversation Analysis
• Exchange Theory
• Families, Postmodern
• Family Policies
• Feminist Theory
• Field, Bourdieu's Concept of
• Forced Migration
• Foucault, Michel
• Frankfurt School
• Gender and Bodies
• Gender and Crime
• Gender and Education
• Gender and Health
• Gender and Incarceration
• Gender and Professions
• Gender and Social Movements
• Gender and Work
• Gender Pay Gap
• Gender, Sexuality, and Migration
• Gender Stratification
• Gender, Welfare Policy and
• Gendered Sexuality
• Gentrification
• Gerontology
• Globalization and Labor
• Goffman, Erving
• Historic Preservation
• Human Trafficking
• Immigration
• Indian Society, Contemporary
• Institutions
• Intellectuals
• Intersectionalities
• Interview Methodology
• Job Quality
• Knowledge, Critical Sociology of
• Labor Markets
• Latino/Latina Studies
• Law and Society
• Law, Sociology of
• LGBT Parenting and Family Formation
• LGBT Social Movements
• Life Course
• Lipset, S.M.
• Markets, Conventions and Categories in
• Marriage and Divorce
• Marxist Sociology
• Masculinity
• Mass Incarceration in the United States and its Collateral...
• Material Culture
• Medical Sociology
• Mental Illness
• Methodological Individualism
• Middle Classes
• Military Sociology
• Money and Credit
• Multiculturalism
• Multiracial, Mixed-Race, and Biracial Identities
• Nationalism
• Non-normative Sexuality Studies
• Occupations and Professions
• Organizations
• Parsons, Talcott
• Political Culture
• Political Economy
• Political Sociology
• Popular Culture
• Proletariat (Working Class)
• Protestantism
• Public Opinion
• Public Space
• Race and Sexuality
• Race and Violence
• Race and Youth
• Race in Global Perspective
• Race, Organizations, and Movements
• Rational Choice
• Relationships
• Religion and the Public Sphere
• Residential Segregation
• Revolutions
• Role Theory
• Rural Sociology
• Scientific Networks
• Secularization
• Sequence Analysis
• Sex versus Gender
• Sexual Identity
• Sexualities
• Sexuality Across the Life Course
• Simmel, Georg
• Single Parents in Context
• Small Cities
• Social Capital
• Social Change
• Social Closure
• Social Construction of Crime
• Social Control
• Social Darwinism
• Social Disorganization Theory
• Social Epidemiology
• Social History
• Social Mobility
• Social Movements
• Social Network Analysis
• Social Policy
• Social Problems
• Social Psychology
• Social Stratification
• Social Theory
• Socialization, Sociological Perspectives on
• Sociolinguistics
• Sociological Approaches to Character
• Sociological Research on the Chinese Society
• Sociological Research, Qualitative Methods in
• Sociological Research, Quantitative Methods in
• Sociology, History of
• Sociology of Manners
• Sociology of Music
• Sociology of War, The
• Suburbanism
• Symbolic Boundaries
• Symbolic Interactionism
• The Division of Labor after Durkheim
• Tilly, Charles
• Time Use and Childcare
• Time Use and Time Diary Research
• Tourism, Sociology of
• Transnational Adoption
• Unions and Inequality
• Urban Ethnography
• Urban Growth Machine
• Urban Inequality in the United States
• Veblen, Thorstein
• Visual Arts, Music, and Aesthetic Experience
• Wallerstein, Immanuel
• Welfare, Race, and the American Imagination
• Welfare States
• Women’s Employment and Economic Inequality Between Househo...
• Work and Employment, Sociology of
• Work/Life Balance
• Workplace Flexibility
• Privacy Policy
• Cookie Policy
• Legal Notice
• Accessibility

Powered by:

• [66.249.64.20|195.158.225.244]
• 195.158.225.244

ReviseSociology

A level sociology revision – education, families, research methods, crime and deviance and more!

Research Methods in Sociology – An Introduction

Table of Contents

Last Updated on May 4, 2023 by Karl Thompson

An introduction to research methods in Sociology covering quantitative, qualitative, primary and secondary data and defining the basic types of research method including social surveys, experiments, interviews, participant observation, ethnography and longitudinal studies.

Why do social research?

The simple answer is that without it, our knowledge of the social world is limited to our immediate and limited life-experiences. Without some kind of systematic research, we cannot know the answer to even basic questions such as how many people live in the United Kingdom, let alone the answers to more complex questions about why working class children get worse results at school or why the crime rate has been falling every year since 1995.

So the most basic reason for doing social research is to describe the social world around us: To find out what people think and feel about social issues and how these thoughts and feelings vary across social groups and regions. Without research, you simply do not know with any degree of certainty, what is going on in the world.

However, most research has the aim of going beyond mere description. Sociologists typically limit themselves to a specific research topic and conduct research in order to achieve a research aim or sometimes to answer a specific question.

Subjective and Objective Knowledge in Social Research

Research in Sociology is usually carefully planned, and conducted using well established procedures to ensure that knowledge is objective – where the information gathered reflects what is really ‘out there’ in the social, world rather than ‘subjective’ – where it only reflects the narrow opinions of the researchers. The careful, systematic and rigorous use of research methods is what makes sociological knowledge ‘objective’ rather than ‘subjective’.

Subjective knowledge – is knowledge based purely on the opinions of the individual, reflecting their values and biases, their point of view

Objective knowledge – is knowledge which is free of the biases, opinions and values of the researcher, it reflects what is really ‘out there’ in the social world.

While most Sociologists believe that we should strive to make our data collection as objective as possible, there are some Sociologists (known as Phenomenologists) who argue that it is not actually possible to collect data which is purely objective – The researcher’s opinions always get in the way of what data is collected and filtered for publication.

Sources and types of data

In social research, it is usual to distinguish between primary and secondary data and qualitative and quantitative data

Quantitative data refers to information that appears in numerical form, or in the form of statistics.

Qualitative data refers to information that appears in written, visual or audio form, such as transcripts of interviews, newspapers and web sites. (It is possible to analyse qualitative data and display features of it numerically!)

Secondary data is data that has been collected by previous researchers or organisations such as the government. Quantitative sources of secondary data include official government statistics and qualitative sources are very numerous including government reports, newspapers, personal documents such as diaries as well as the staggering amount of audio-visual content available online.

Primary data is data collected first hand by the researcher herself. If a sociologist is conducting her own unique sociological research, she will normally have specific research questions she wants answered and thus tailor her research methods to get the data she wants. The main methods sociologists use to generate primary data include social surveys (normally using questionnaire), interviews, experiments and observations.

Four main primary research methods

For the purposes of A-level sociology there are four major primary research methods

• social surveys (typically questionnaires)
• experiments
• participant observation

I have also included in this section longitudinal studies and ethnographies/ case studies.

Social Surveys

Social Surveys – are typically structured questionnaires designed to collect information from large numbers of people in standardised form.

Social Surveys are written in advance by the researcher and tend to to be pre-coded and have a limited number of closed-questions and they tend to focus on relatively simple topics. A good example is the UK National Census. Social Surveys can be administered (carried out) in a number of different ways – they might be self-completion (completed by the respondents themselves) or they might take the form of a structured interview on the high street, as is the case with some market research.

Experiments

Experiments – aim to measure as precisely as possible the effect which one variable has on another, aiming to establish cause and effect relationships between variables.

Experiments typically start off with a hypothesis – a theory or explanation made on the basis of limited evidence as a starting point for further investigation, and will typically take the form of a testable statement about the effect which one or more independent variables will have on the dependent variable. A good experiment will be designed in such a way that objective cause and effect relationships can be established, so that the original hypothesis can verified, or rejected and modified.

There are two types of experiment – laboratory and field experiments – A laboratory experiment takes place in a controlled environment, such as a laboratory, whereas a field experiment takes place in a real-life setting such as a classroom, the work place or even the high street.

Interviews – A method of gathering information by asking questions orally, either face to face or by telephone.

Structured Interviews are basically social surveys which are read out by the researcher – they use pre-set, standardised, typically closed questions. The aim of structured interviews is to produce quantitative data.

Unstructured Interviews , also known as informal interviews, are more like a guided conversation, and typically involve the researcher asking open-questions which generate qualitative data. The researcher will start with a general research topic in and ask questions in response to the various and differentiated responses the respondents give. Unstructured Interviews are thus a flexible, respondent-led research method.

Semi-Structured Interviews consist of an interview schedule which typically consists of a number of open-ended questions which allow the respondent to give in-depth answers. For example, the researcher might have 10 questions (hence structured) they will ask all respondents, but ask further differentiated (unstructured) questions based on the responses given.

Participant Observation

Participant Observation – involves the researcher joining a group of people, taking an active part in their day to day lives as a member of that group and making in-depth recordings of what she sees.

Participant Observation may be overt , in which case the respondents know that researcher is conducing sociological research, or covert (undercover) where the respondents are deceived into thinking the researcher is ‘one of them’ do not know the researcher is conducting research.

Ethnographies and Case Studies

Ethnographies are an in-depth study of the way of life of a group of people in their natural setting. They are typically very in-depth and long-term and aim for a full (or ‘thick’), multi-layred account of the culture of a group of people. Participant Observation is typically the main method used, but researchers will use all other methods available to get even richer data – such as interviews and analysis of any documents associated with that culture.

Case Studies involves researching a single case or example of something using multiple methods – for example researching one school or factory. An ethnography is simply a very in-depth case study.

Longitudinal Studies

Longitudinal Studies are studies of a sample of people in which information is collected from the same people at intervals over a long period of time. For example, a researcher might start off in 2015 by getting a sample of 1000 people to fill in a questionnaire, and then go back to the same people in 2020, and again in 2025 to collect further information.

Secondary Research Methods

The main type of secondary quantitative data which students of A-level sociology need to know about are official statistics, which are data collected by government agencies, usually on a regular basis and include crime statistics, the Census and quantitative schools data such as exam results.

Secondary qualitative data is data which already exists in written or audiovisual form and include news media, the entire qualitative content of the internent (so blogs and social media data), and more old-school data sources such as diaries, autobiographies and letters.

Sociologists sometimes distinguish between private and public documents, which is a starting point to understanding the enormous variety of data out there!

Secondary data can be a challenge to get your head around because there are so many different types, all with subtly different advantages and disadvantages, and so this particular sub-topic is more likely to demand you to apply your knowledge (rather than just wrote learn) compared to other research methods!

Related Posts 

Factors Effecting the Choice of Research Method

Positivism and Interpretivism – A Very Brief Overview

my main research methods page contains links to all of my posts on research methods.

Theory and Methods A Level Sociology Revision Bundle 

If you like this sort of thing, then you might like my Theory and Methods Revision Bundle – specifically designed to get students through the theory and methods sections of  A level sociology papers 1 and 3.

Contents include:

• 74 pages of revision notes
• 15 mind maps on various topics within theory and methods
• Five theory and methods essays
• ‘How to write methods in context essays’.

Share this:

• Share on Tumblr

15 thoughts on “Research Methods in Sociology – An Introduction”

• Pingback: CRITICISM OF SOCIOLOGY - Social Vibes

Thanks for the feedback, I do go through and refine as and when I can. Although for the sake of A-level sociology the distinction between research design and research methods would be lost on something like 95% of the students I taught – most just aren’t that interested – hence why I just stick with simple terminology like ‘methods’. Those that take this on to degree level, that’s where those sorts of distinctions start to matter, but point taken, I could be tighter in many places!

You’re all over the place here. You’re confusing research designs and research methods. A survey for example is research design and can be done by different methods. You talk about ‘structured questionnaires’. What, then, would an unstructured questionnaire look like? Can you find an example? You need to put more work in. This will confuse students.

• Pingback: research methods of sociology - infose.xyz

Hey cheers!

Very Helpful!!

Glad to hear it, you’re welcome!

Very useful, got valuable insights…..

good insights and precise

very, very helpful

It’s tooo much amazing… I m feeling so much happy….

• Pingback: Factors Affecting Choice of Research Methods | ReviseSociology
• Pingback: Factors Effecting Choice of Research Methods | ReviseSociology
• Pingback: Research Methods in Sociology – An Introduction | Urban speeches

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Discover more from ReviseSociology

Subscribe now to keep reading and get access to the full archive.

Continue reading

2.1 Approaches to Sociological Research

Learning objectives.

By the end of this section, you should be able to:

• Define and describe the scientific method.
• Explain how the scientific method is used in sociological research.
• Describe the function and importance of an interpretive framework.
• Describe the differences in accuracy, reliability and validity in a research study.

When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behavior is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behavior as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered social patterns in the workplace that have transformed industries, in families that have enlightened family members, and in education that have aided structural changes in classrooms.

Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once the question is formed, the sociologist proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a scientific approach or an interpretive framework. The following sections describe these approaches to knowledge.

The Scientific Method

Sociologists make use of tried and true methods of research, such as experiments, surveys, and field research. But humans and their social interactions are so diverse that these interactions can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behavior.

However, this is exactly why scientific models work for studying human behavior. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results.

The scientific method involves developing and testing theories about the social world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of six prescribed steps that have been established over centuries of scientific scholarship.

Sociological research does not reduce knowledge to right or wrong facts. Results of studies tend to provide people with insights they did not have before—explanations of human behaviors and social practices and access to knowledge of other cultures, rituals and beliefs, or trends and attitudes.

In general, sociologists tackle questions about the role of social characteristics in outcomes or results. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists often look between the cracks to discover obstacles to meeting basic human needs. They might also study environmental influences and patterns of behavior that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on negative behaviors or challenging situations, social researchers might study vacation trends, healthy eating habits, neighborhood organizations, higher education patterns, games, parks, and exercise habits.

Sociologists can use the scientific method not only to collect but also to interpret and analyze data. They deliberately apply scientific logic and objectivity. They are interested in—but not attached to—the results. They work outside of their own political or social agendas. This does not mean researchers do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in collecting and analyzing data in research studies.

With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963). Typically, the scientific method has 6 steps which are described below.

Step 1: Ask a Question or Find a Research Topic

The first step of the scientific method is to ask a question, select a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geographic location and time frame. “Are societies capable of sustained happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. Sociologists strive to frame questions that examine well-defined patterns and relationships.

In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural value placed on appearance?”

Step 2: Review the Literature/Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review , which is a review of any existing similar or related studies. A visit to the library, a thorough online search, and a survey of academic journals will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted, identify gaps in understanding of the topic, and position their own research to build on prior knowledge. Researchers—including student researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to borrow previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized.

To study crime, a researcher might also sort through existing data from the court system, police database, prison information, interviews with criminals, guards, wardens, etc. It’s important to examine this information in addition to existing research to determine how these resources might be used to fill holes in existing knowledge. Reviewing existing sources educates researchers and helps refine and improve a research study design.

Step 3: Formulate a Hypothesis

A hypothesis is an explanation for a phenomenon based on a conjecture about the relationship between the phenomenon and one or more causal factors. In sociology, the hypothesis will often predict how one form of human behavior influences another. For example, a hypothesis might be in the form of an “if, then statement.” Let’s relate this to our topic of crime: If unemployment increases, then the crime rate will increase.

In scientific research, we formulate hypotheses to include an independent variables (IV) , which are the cause of the change, and a dependent variable (DV) , which is the effect , or thing that is changed. In the example above, unemployment is the independent variable and the crime rate is the dependent variable.

In a sociological study, the researcher would establish one form of human behavior as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)?

Taking an example from Table 12.1, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Note, however, this hypothesis can also work the other way around. A sociologist might predict that increasing a child’s sense of self-esteem (the independent variable) will increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying related two topics or variables is not enough. Their prospective relationship must be part of the hypothesis.

Step 4: Design and Conduct a Study

Researchers design studies to maximize reliability , which refers to how likely research results are to be replicated if the study is reproduced. Reliability increases the likelihood that what happens to one person will happen to all people in a group or what will happen in one situation will happen in another. Cooking is a science. When you follow a recipe and measure ingredients with a cooking tool, such as a measuring cup, the same results is obtained as long as the cook follows the same recipe and uses the same type of tool. The measuring cup introduces accuracy into the process. If a person uses a less accurate tool, such as their hand, to measure ingredients rather than a cup, the same result may not be replicated. Accurate tools and methods increase reliability.

Researchers also strive for validity , which refers to how well the study measures what it was designed to measure. To produce reliable and valid results, sociologists develop an operational definition , that is, they define each concept, or variable, in terms of the physical or concrete steps it takes to objectively measure it. The operational definition identifies an observable condition of the concept. By operationalizing the concept, all researchers can collect data in a systematic or replicable manner. Moreover, researchers can determine whether the experiment or method validly represent the phenomenon they intended to study.

A study asking how tutoring improves grades, for instance, might define “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” However, one researcher might define a “good” grade as a C or better, while another uses a B+ as a starting point for “good.” For the results to be replicated and gain acceptance within the broader scientific community, researchers would have to use a standard operational definition. These definitions set limits and establish cut-off points that ensure consistency and replicability in a study.

We will explore research methods in greater detail in the next section of this chapter.

Step 5: Draw Conclusions

After constructing the research design, sociologists collect, tabulate or categorize, and analyze data to formulate conclusions. If the analysis supports the hypothesis, researchers can discuss the implications of the results for the theory or policy solution that they were addressing. If the analysis does not support the hypothesis, researchers may consider repeating the experiment or think of ways to improve their procedure.

However, even when results contradict a sociologist’s prediction of a study’s outcome, these results still contribute to sociological understanding. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns. In a study of education, a researcher might predict that high school dropouts have a hard time finding rewarding careers. While many assume that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results may substantiate or contradict it.

Sociologists carefully keep in mind how operational definitions and research designs impact the results as they draw conclusions. Consider the concept of “increase of crime,” which might be defined as the percent increase in crime from last week to this week, as in the study of Swedish crime discussed above. Yet the data used to evaluate “increase of crime” might be limited by many factors: who commits the crime, where the crimes are committed, or what type of crime is committed. If the data is gathered for “crimes committed in Houston, Texas in zip code 77021,” then it may not be generalizable to crimes committed in rural areas outside of major cities like Houston. If data is collected about vandalism, it may not be generalizable to assault.

Step 6: Report Results

Researchers report their results at conferences and in academic journals. These results are then subjected to the scrutiny of other sociologists in the field. Before the conclusions of a study become widely accepted, the studies are often repeated in the same or different environments. In this way, sociological theories and knowledge develops as the relationships between social phenomenon are established in broader contexts and different circumstances.

Interpretive Framework

While many sociologists rely on empirical data and the scientific method as a research approach, others operate from an interpretive framework . While systematic, this approach doesn’t follow the hypothesis-testing model that seeks to find generalizable results. Instead, an interpretive framework, sometimes referred to as an interpretive perspective , seeks to understand social worlds from the point of view of participants, which leads to in-depth knowledge or understanding about the human experience.

Interpretive research is generally more descriptive or narrative in its findings. Rather than formulating a hypothesis and method for testing it, an interpretive researcher will develop approaches to explore the topic at hand that may involve a significant amount of direct observation or interaction with subjects including storytelling. This type of researcher learns through the process and sometimes adjusts the research methods or processes midway to optimize findings as they evolve.

Critical Sociology

Critical sociology focuses on deconstruction of existing sociological research and theory. Informed by the work of Karl Marx, scholars known collectively as the Frankfurt School proposed that social science, as much as any academic pursuit, is embedded in the system of power constituted by the set of class, caste, race, gender, and other relationships that exist in the society. Consequently, it cannot be treated as purely objective. Critical sociologists view theories, methods, and the conclusions as serving one of two purposes: they can either legitimate and rationalize systems of social power and oppression or liberate humans from inequality and restriction on human freedom. Deconstruction can involve data collection, but the analysis of this data is not empirical or positivist.

As an Amazon Associate we earn from qualifying purchases.

This book may not be used in the training of large language models or otherwise be ingested into large language models or generative AI offerings without OpenStax's permission.

Want to cite, share, or modify this book? This book uses the Creative Commons Attribution License and you must attribute OpenStax.

Access for free at https://openstax.org/books/introduction-sociology-3e/pages/1-introduction

• Authors: Tonja R. Conerly, Kathleen Holmes, Asha Lal Tamang
• Publisher/website: OpenStax
• Book title: Introduction to Sociology 3e
• Publication date: Jun 3, 2021
• Location: Houston, Texas
• Book URL: https://openstax.org/books/introduction-sociology-3e/pages/1-introduction
• Section URL: https://openstax.org/books/introduction-sociology-3e/pages/2-1-approaches-to-sociological-research

© Jan 18, 2024 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

8 Research Methods

Learning objectives.

• Differentiate between four kinds of research methods: surveys, field research, experiments, and secondary data analysis
• Understand why different topics are better suited to different research approaches

Sociologists examine the world, see a problem or interesting pattern, and set out to study it. They use research methods to design a study—perhaps a detailed, systematic, scientific method for conducting research and obtaining data, or perhaps an ethnographic study utilizing an interpretive framework. Planning the research design is a key step in any sociological study.

When entering a particular social environment, a researcher must be careful. There are times to remain anonymous and times to be overt. There are times to conduct interviews and times to simply observe. Some participants need to be thoroughly informed; others should not know they are being observed. A researcher wouldn’t stroll into a crime-ridden neighborhood at midnight, calling out, “Any gang members around?” And if a researcher walked into a coffee shop and told the employees they would be observed as part of a study on work efficiency, the self-conscious, intimidated baristas might not behave naturally. This is called the Hawthorne effect —where people change their behavior because they know they are being watched as part of a study. The Hawthorne effect is unavoidable in some research. In many cases, sociologists have to make the purpose of the study known. Subjects must be aware that they are being observed, and a certain amount of artificiality may result (Sonnenfeld 1985).

Making sociologists’ presence invisible is not always realistic for other reasons. That option is not available to a researcher studying prison behaviors, early education, or the Ku Klux Klan. Researchers can’t just stroll into prisons, kindergarten classrooms, or Klan meetings and unobtrusively observe behaviors. In situations like these, other methods are needed. All studies shape the research design, while research design simultaneously shapes the study. Researchers choose methods that best suit their study topics and that fit with their overall approaches to research.

In planning studies’ designs, sociologists generally choose from four widely used methods of social investigation: survey, field research, experiment, and secondary data analysis , or use of existing sources. Every research method comes with plusses and minuses, and the topic of study strongly influences which method or methods are put to use.

As a research method, a survey collects data from subjects who respond to a series of questions about behaviors and opinions, often in the form of a questionnaire. The survey is one of the most widely used scientific research methods. The standard survey format allows individuals a level of anonymity in which they can express personal ideas.

At some point, most people in the United States respond to some type of survey. The U.S. Census is an excellent example of a large-scale survey intended to gather sociological data. Not all surveys are considered sociological research, however, and many surveys people commonly encounter focus on identifying marketing needs and strategies rather than testing a hypothesis or contributing to social science knowledge. Questions such as, “How many hot dogs do you eat in a month?” or “Were the staff helpful?” are not usually designed as scientific research. Often, polls on television do not reflect a general population, but are merely answers from a specific show’s audience. Polls conducted by programs such as American Idol or So You Think You Can Dance represent the opinions of fans but are not particularly scientific. A good contrast to these are the Nielsen Ratings, which determine the popularity of television programming through scientific market research.

Sociologists conduct surveys under controlled conditions for specific purposes. Surveys gather different types of information from people. While surveys are not great at capturing the ways people really behave in social situations, they are a great method for discovering how people feel and think—or at least how they say they feel and think. Surveys can track preferences for presidential candidates or reported individual behaviors (such as sleeping, driving, or texting habits) or factual information such as employment status, income, and education levels.

A survey targets a specific population , people who are the focus of a study, such as college athletes, international students, or teenagers living with type 1 (juvenile-onset) diabetes. Most researchers choose to survey a small sector of the population, or a sample : that is, a manageable number of subjects who represent a larger population. The success of a study depends on how well a population is represented by the sample. In a random sample , every person in a population has the same chance of being chosen for the study. According to the laws of probability, random samples represent the population as a whole. For instance, a Gallup Poll, if conducted as a nationwide random sampling, should be able to provide an accurate estimate of public opinion whether it contacts 2,000 or 10,000 people.

After selecting subjects, the researcher develops a specific plan to ask questions and record responses. It is important to inform subjects of the nature and purpose of the study up front. If they agree to participate, researchers thank subjects and offer them a chance to see the results of the study if they are interested. The researcher presents the subjects with an instrument, which is a means of gathering the information. A common instrument is a questionnaire, in which subjects answer a series of questions. For some topics, the researcher might ask yes-or-no or multiple-choice questions, allowing subjects to choose possible responses to each question. This kind of quantitative data —research collected in numerical form that can be counted—are easy to tabulate. Just count up the number of “yes” and “no” responses or correct answers, and chart them into percentages.

Questionnaires can also ask more complex questions with more complex answers—beyond “yes,” “no,” or the option next to a checkbox. In those cases, the answers are subjective and vary from person to person. How do plan to use your college education? Why do you follow Jimmy Buffett around the country and attend every concert? Those types of questions require short essay responses, and participants willing to take the time to write those answers will convey personal information about religious beliefs, political views, and morals. Some topics that reflect internal thought are impossible to observe directly and are difficult to discuss honestly in a public forum. People are more likely to share honest answers if they can respond to questions anonymously. This type of information is qualitative data —results that are subjective and often based on what is seen in a natural setting. Qualitative information is harder to organize and tabulate. The researcher will end up with a wide range of responses, some of which may be surprising. The benefit of written opinions, though, is the wealth of material that they provide.

An interview is a one-on-one conversation between the researcher and the subject, and it is a way of conducting surveys on a topic. Interviews are similar to the short-answer questions on surveys in that the researcher asks subjects a series of questions. However, participants are free to respond as they wish, without being limited by predetermined choices. In the back-and-forth conversation of an interview, a researcher can ask for clarification, spend more time on a subtopic, or ask additional questions. In an interview, a subject will ideally feel free to open up and answer questions that are often complex. There are no right or wrong answers. The subject might not even know how to answer the questions honestly.

Questions such as, “How did society’s view of alcohol consumption influence your decision whether or not to take your first sip of alcohol?” or “Did you feel that the divorce of your parents would put a social stigma on your family?” involve so many factors that the answers are difficult to categorize. A researcher needs to avoid steering or prompting the subject to respond in a specific way; otherwise, the results will prove to be unreliable. And, obviously, a sociological interview is not an interrogation. The researcher will benefit from gaining a subject’s trust, from empathizing or commiserating with a subject, and from listening without judgment.

Field Research

The work of sociology rarely happens in limited, confined spaces. Sociologists seldom study subjects in their own offices or laboratories. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field research refers to gathering primary data from a natural environment without doing a lab experiment or a survey. It is a research method suited to an interpretive framework rather than to the scientific method. To conduct field research, the sociologist must be willing to step into new environments and observe, participate, or experience those worlds. In field work, the sociologists, rather than the subjects, are the ones out of their element.

The researcher interacts with or observes a person or people and gathers data along the way. The key point in field research is that it takes place in the subject’s natural environment, whether it’s a coffee shop or tribal village, a homeless shelter or the DMV, a hospital, airport, mall, or beach resort.

While field research often begins in a specific setting , the study’s purpose is to observe specific behaviors in that setting. Field work is optimal for observing how people behave. It is less useful, however, for understanding why they behave that way. You can’t really narrow down cause and effect when there are so many variables floating around in a natural environment.

Much of the data gathered in field research are based not on cause and effect but on correlation . And while field research looks for correlation, its small sample size does not allow for establishing a causal relationship between two variables.

Some sociologists study small groups of people who share an identity in one aspect of their lives. Almost everyone belongs to a group of like-minded people who share an interest or hobby. Scientologists, folk dancers, or members of Mensa (an organization for people with exceptionally high IQs) express a specific part of their identity through their affiliation with a group. Those groups are often of great interest to sociologists.

Jimmy Buffett, an American musician who built a career from his single top-10 song “Margaritaville,” has a following of devoted groupies called Parrotheads. Some of them have taken fandom to the extreme, making Parrothead culture a lifestyle. In 2005, Parrotheads and their subculture caught the attention of researchers John Mihelich and John Papineau. The two saw the way Jimmy Buffett fans collectively created an artificial reality. They wanted to know how fan groups shape culture.

What Mihelich and Papineau found was that Parrotheads, for the most part, do not seek to challenge or even change society, as many sub-groups do. In fact, most Parrotheads live successfully within society, holding upper-level jobs in the corporate world. What they seek is escape from the stress of daily life.

At Jimmy Buffett concerts, Parrotheads engage in a form of role play. They paint their faces and dress for the tropics in grass skirts, Hawaiian leis, and Parrot hats. These fans don’t generally play the part of Parrotheads outside of these concerts; you are not likely to see a lone Parrothead in a bank or library. In that sense, Parrothead culture is less about individualism and more about conformity. Being a Parrothead means sharing a specific identity. Parrotheads feel connected to each other: it’s a group identity, not an individual one.

In their study, Mihelich and Papineau quote from a recent book by sociologist Richard Butsch, who writes, “un-self-conscious acts, if done by many people together, can produce change, even though the change may be unintended” (2000). Many Parrothead fan groups have performed good works in the name of Jimmy Buffett culture, donating to charities and volunteering their services.

However, the authors suggest that what really drives Parrothead culture is commercialism. Jimmy Buffett’s popularity was dying out in the 1980s until being reinvigorated after he signed a sponsorship deal with a beer company. These days, his concert tours alone generate nearly $30 million a year. Buffett made a lucrative career for himself by partnering with product companies and marketing Margaritaville in the form of T-shirts, restaurants, casinos, and an expansive line of products. Some fans accuse Buffett of selling out, while others admire his financial success. Buffett makes no secret of his commercial exploitations; from the stage, he’s been known to tell his fans, “Just remember, I am spending your money foolishly.”

Mihelich and Papineau gathered much of their information online. Referring to their study as a “Web ethnography,” they collected extensive narrative material from fans who joined Parrothead clubs and posted their experiences on websites. “We do not claim to have conducted a complete ethnography of Parrothead fans, or even of the Parrothead Web activity,” state the authors, “but we focused on particular aspects of Parrothead practice as revealed through Web research” (2005). Fan narratives gave them insight into how individuals identify with Buffett’s world and how fans used popular music to cultivate personal and collective meaning.

In conducting studies about pockets of culture, most sociologists seek to discover a universal appeal. Mihelich and Papineau stated, “Although Parrotheads are a relative minority of the contemporary US population, an in-depth look at their practice and conditions illuminate [sic] cultural practices and conditions many of us experience and participate in” (2005).

Here, we will look at three types of field research: participant observation, ethnography, and the case study.

Participant Observation

In 2000, a comic writer named Rodney Rothman wanted an insider’s view of white-collar work. He slipped into the sterile, high-rise offices of a New York “dot com” agency. Every day for two weeks, he pretended to work there. His main purpose was simply to see whether anyone would notice him or challenge his presence. No one did. The receptionist greeted him. The employees smiled and said good morning. Rothman was accepted as part of the team. He even went so far as to claim a desk, inform the receptionist of his whereabouts, and attend a meeting. He published an article about his experience in The New Yorker called “My Fake Job” (2000). Later, he was discredited for allegedly fabricating some details of the story and The New Yorker issued an apology. However, Rothman’s entertaining article still offered fascinating descriptions of the inside workings of a “dot com” company and exemplified the lengths to which a sociologist will go to uncover material.

Rothman had conducted a form of study called participant observation , in which researchers join people and participate in a group’s routine activities for the purpose of observing them within that context. This method lets researchers experience a specific aspect of social life. A researcher might go to great lengths to get a firsthand look into a trend, institution, or behavior. Researchers temporarily put themselves into roles and record their observations. A researcher might work as a waitress in a diner, live as a homeless person for several weeks, or ride along with police officers as they patrol their regular beat. Often, these researchers try to blend in seamlessly with the population they study, and they may not disclose their true identity or purpose if they feel it would compromise the results of their research.

At the beginning of a field study, researchers might have a question: “What really goes on in the kitchen of the most popular diner on campus?” or “What is it like to be homeless?” Participant observation is a useful method if the researcher wants to explore a certain environment from the inside.

Field researchers simply want to observe and learn. In such a setting, the researcher will be alert and open minded to whatever happens, recording all observations accurately. Soon, as patterns emerge, questions will become more specific, observations will lead to hypotheses, and hypotheses will guide the researcher in shaping data into results.

In a study of small towns in the United States conducted by sociological researchers John S. Lynd and Helen Merrell Lynd, the team altered their purpose as they gathered data. They initially planned to focus their study on the role of religion in U.S. towns. As they gathered observations, they realized that the effect of industrialization and urbanization was the more relevant topic of this social group. The Lynds did not change their methods, but they revised their purpose. This shaped the structure of Middletown: A Study in Modern American Culture , their published results (Lynd and Lynd 1959).

The Lynds were upfront about their mission. The townspeople of Muncie, Indiana, knew why the researchers were in their midst. But some sociologists prefer not to alert people to their presence. The main advantage of covert participant observation is that it allows the researcher access to authentic, natural behaviors of a group’s members. The challenge, however, is gaining access to a setting without disrupting the pattern of others’ behavior. Becoming an inside member of a group, organization, or subculture takes time and effort. Researchers must pretend to be something they are not. The process could involve role playing, making contacts, networking, or applying for a job.

Once inside a group, some researchers spend months or even years pretending to be one of the people they are observing. However, as observers, they cannot get too involved. They must keep their purpose in mind and apply the sociological perspective. That way, they illuminate social patterns that are often unrecognized. Because information gathered during participant observation is mostly qualitative, rather than quantitative, the end results are often descriptive or interpretive. The researcher might present findings in an article or book and describe what he or she witnessed and experienced.

This type of research is what journalist Barbara Ehrenreich conducted for her book Nickel and Dimed . One day over lunch with her editor, as the story goes, Ehrenreich mentioned an idea. How can people exist on minimum-wage work? How do low-income workers get by? she wondered. Someone should do a study. To her surprise, her editor responded, Why don’t you do it?

That’s how Ehrenreich found herself joining the ranks of the working class. For several months, she left her comfortable home and lived and worked among people who lacked, for the most part, higher education and marketable job skills. Undercover, she applied for and worked minimum wage jobs as a waitress, a cleaning woman, a nursing home aide, and a retail chain employee. During her participant observation, she used only her income from those jobs to pay for food, clothing, transportation, and shelter.

She discovered the obvious, that it’s almost impossible to get by on minimum wage work. She also experienced and observed attitudes many middle and upper-class people never think about. She witnessed firsthand the treatment of working class employees. She saw the extreme measures people take to make ends meet and to survive. She described fellow employees who held two or three jobs, worked seven days a week, lived in cars, could not pay to treat chronic health conditions, got randomly fired, submitted to drug tests, and moved in and out of homeless shelters. She brought aspects of that life to light, describing difficult working conditions and the poor treatment that low-wage workers suffer.

Nickel and Dimed: On (Not) Getting By in America , the book she wrote upon her return to her real life as a well-paid writer, has been widely read and used in many college classrooms.

• Ethnography

Ethnography is the extended observation of the social perspective and cultural values of an entire social setting. Ethnographies involve objective observation of an entire community.

The heart of an ethnographic study focuses on how subjects view their own social standing and how they understand themselves in relation to a community. An ethnographic study might observe, for example, a small U.S. fishing town, an Inuit community, a village in Thailand, a Buddhist monastery, a private boarding school, or an amusement park. These places all have borders. People live, work, study, or vacation within those borders. People are there for a certain reason and therefore behave in certain ways and respect certain cultural norms. An ethnographer would commit to spending a determined amount of time studying every aspect of the chosen place, taking in as much as possible.

A sociologist studying a tribe in the Amazon might watch the way villagers go about their daily lives and then write a paper about it. To observe a spiritual retreat center, an ethnographer might sign up for a retreat and attend as a guest for an extended stay, observe and record data, and collate the material into results.

Institutional Ethnography

Institutional ethnography is an extension of basic ethnographic research principles that focuses intentionally on everyday concrete social relationships. Developed by Canadian sociologist Dorothy E. Smith, institutional ethnography is often considered a feminist-inspired approach to social analysis and primarily considers women’s experiences within male-dominated societies and power structures. Smith’s work is seen to challenge sociology’s exclusion of women, both academically and in the study of women’s lives (Fenstermaker, n.d.).

Historically, social science research tended to objectify women and ignore their experiences except as viewed from the male perspective. Modern feminists note that describing women, and other marginalized groups, as subordinates helps those in authority maintain their own dominant positions (Social Sciences and Humanities Research Council of Canada, n.d.). Smith’s three major works explored what she called “the conceptual practices of power” (1990; cited in Fensternmaker, n.d.) and are still considered seminal works in feminist theory and ethnography.

In 1924, a young married couple named Robert and Helen Lynd undertook an unprecedented ethnography: to apply sociological methods to the study of one U.S. city in order to discover what “ordinary” people in the United States did and believed. Choosing Muncie, Indiana (population about 30,000), as their subject, they moved to the small town and lived there for eighteen months.

Ethnographers had been examining other cultures for decades—groups considered minority or outsider—like gangs, immigrants, and the poor. But no one had studied the so-called average American.

Recording interviews and using surveys to gather data, the Lynds did not sugarcoat or idealize U.S. life (PBS). They objectively stated what they observed. Researching existing sources, they compared Muncie in 1890 to the Muncie they observed in 1924. Most Muncie adults, they found, had grown up on farms but now lived in homes inside the city. From that discovery, the Lynds focused their study on the impact of industrialization and urbanization.

They observed that Muncie was divided into business class and working class groups. They defined business class as dealing with abstract concepts and symbols, while working class people used tools to create concrete objects. The two classes led different lives with different goals and hopes. However, the Lynds observed, mass production offered both classes the same amenities. Like wealthy families, the working class was now able to own radios, cars, washing machines, telephones, vacuum cleaners, and refrigerators. This was an emerging material new reality of the 1920s.

As the Lynds worked, they divided their manuscript into six sections: Getting a Living, Making a Home, Training the Young, Using Leisure, Engaging in Religious Practices, and Engaging in Community Activities. Each chapter included subsections such as “The Long Arm of the Job” and “Why Do They Work So Hard?” in the “Getting a Living” chapter.

When the study was completed, the Lynds encountered a big problem. The Rockefeller Foundation, which had commissioned the book, claimed it was useless and refused to publish it. The Lynds asked if they could seek a publisher themselves.

Middletown: A Study in Modern American Culture was not only published in 1929 but also became an instant bestseller, a status unheard of for a sociological study. The book sold out six printings in its first year of publication, and has never gone out of print (PBS).

Nothing like it had ever been done before. Middletown was reviewed on the front page of the New York Times . Readers in the 1920s and 1930s identified with the citizens of Muncie, Indiana, but they were equally fascinated by the sociological methods and the use of scientific data to define ordinary people in the United States. The book was proof that social data was important—and interesting—to the U.S. public.

Sometimes a researcher wants to study one specific person or event. A case study is an in-depth analysis of a single event, situation, or individual. To conduct a case study, a researcher examines existing sources like documents and archival records, conducts interviews, engages in direct observation and even participant observation, if possible.

Researchers might use this method to study a single case of, for example, a foster child, drug lord, cancer patient, criminal, or rape victim. However, a major criticism of the case study as a method is that a developed study of a single case, while offering depth on a topic, does not provide enough evidence to form a generalized conclusion. In other words, it is difficult to make universal claims based on just one person, since one person does not verify a pattern. This is why most sociologists do not use case studies as a primary research method.

However, case studies are useful when the single case is unique. In these instances, a single case study can add tremendous knowledge to a certain discipline. For example, a feral child, also called “wild child,” is one who grows up isolated from human beings. Feral children grow up without social contact and language, which are elements crucial to a “civilized” child’s development. These children mimic the behaviors and movements of animals, and often invent their own language. There are only about one hundred cases of “feral children” in the world.

As you may imagine, a feral child is a subject of great interest to researchers. Feral children provide unique information about child development because they have grown up outside of the parameters of “normal” child development. And since there are very few feral children, the case study is the most appropriate method for researchers to use in studying the subject.

At age three, a Ukranian girl named Oxana Malaya suffered severe parental neglect. She lived in a shed with dogs, and she ate raw meat and scraps. Five years later, a neighbor called authorities and reported seeing a girl who ran on all fours, barking. Officials brought Oxana into society, where she was cared for and taught some human behaviors, but she never became fully socialized. She has been designated as unable to support herself and now lives in a mental institution (Grice 2011). Case studies like this offer a way for sociologists to collect data that may not be collectable by any other method.

Experiments

You’ve probably tested personal social theories. “If I study at night and review in the morning, I’ll improve my retention skills.” Or, “If I stop drinking soda, I’ll feel better.” Cause and effect. If this, then that. When you test the theory, your results either prove or disprove your hypothesis.

One way researchers test social theories is by conducting an experiment , meaning they investigate relationships to test a hypothesis—a scientific approach.

There are two main types of experiments: lab-based experiments and natural or field experiments. In a lab setting, the research can be controlled so that perhaps more data can be recorded in a certain amount of time. In a natural or field-based experiment, the generation of data cannot be controlled but the information might be considered more accurate since it was collected without interference or intervention by the researcher.

As a research method, either type of sociological experiment is useful for testing if-then statements: if a particular thing happens, then another particular thing will result. To set up a lab-based experiment, sociologists create artificial situations that allow them to manipulate variables.

Classically, the sociologist selects a set of people with similar characteristics, such as age, class, race, or education. Those people are divided into two groups. One is the experimental group and the other is the control group. The experimental group is exposed to the independent variable(s) and the control group is not. To test the benefits of tutoring, for example, the sociologist might expose the experimental group of students to tutoring but not the control group. Then both groups would be tested for differences in performance to see if tutoring had an effect on the experimental group of students. As you can imagine, in a case like this, the researcher would not want to jeopardize the accomplishments of either group of students, so the setting would be somewhat artificial. The test would not be for a grade reflected on their permanent record, for example.

A real-life example will help illustrate the experiment process. In 1971, Frances Heussenstamm, a sociology professor at California State University at Los Angeles, had a theory about police prejudice. To test her theory she conducted an experiment. She chose fifteen students from three ethnic backgrounds: black, white, and Hispanic. She chose students who routinely drove to and from campus along Los Angeles freeway routes, and who’d had perfect driving records for longer than a year. Those were her independent variables—students, good driving records, same commute route.

Next, she placed a Black Panther bumper sticker on each car. That sticker, a representation of a social value, was the independent variable. In the 1970s, the Black Panthers were a revolutionary group actively fighting racism. Heussenstamm asked the students to follow their normal driving patterns. She wanted to see whether seeming support of the Black Panthers would change how these good drivers were treated by the police patrolling the highways. The dependent variable would be the number of traffic stops/citations.

The first arrest, for an incorrect lane change, was made two hours after the experiment began. One participant was pulled over three times in three days. He quit the study. After seventeen days, the fifteen drivers had collected a total of thirty-three traffic citations. The experiment was halted. The funding to pay traffic fines had run out, and so had the enthusiasm of the participants (Heussenstamm 1971).

Secondary Data Analysis

While sociologists often engage in original research studies, they also contribute knowledge to the discipline through secondary data analysis . Secondary data doesn’t result from firsthand research collected from primary sources, but are the already completed work of other researchers. Sociologists might study works written by historians, economists, teachers, or early sociologists. They might search through periodicals, newspapers, or magazines from any period in history.

Using available information not only saves time and money but can also add depth to a study. Sociologists often interpret findings in a new way, a way that was not part of an author’s original purpose or intention. To study how women were encouraged to act and behave in the 1960s, for example, a researcher might watch movies, televisions shows, and situation comedies from that period. Or to research changes in behavior and attitudes due to the emergence of television in the late 1950s and early 1960s, a sociologist would rely on new interpretations of secondary data. Decades from now, researchers will most likely conduct similar studies on the advent of mobile phones, the Internet, or Facebook.

Social scientists also learn by analyzing the research of a variety of agencies. Governmental departments and global groups, like the U.S. Bureau of Labor Statistics or the World Health Organization, publish studies with findings that are useful to sociologists. A public statistic like the foreclosure rate might be useful for studying the effects of the 2008 recession; a racial demographic profile might be compared with data on education funding to examine the resources accessible by different groups.

One of the advantages of secondary data is that it is nonreactive research (or unobtrusive research), meaning that it does not include direct contact with subjects and will not alter or influence people’s behaviors. Unlike studies requiring direct contact with people, using previously published data doesn’t require entering a population and the investment and risks inherent in that research process.

Using available data does have its challenges. Public records are not always easy to access. A researcher will need to do some legwork to track them down and gain access to records. To guide the search through a vast library of materials and avoid wasting time reading unrelated sources, sociologists employ content analysis , applying a systematic approach to record and value information gleaned from secondary data as they relate to the study at hand.

But, in some cases, there is no way to verify the accuracy of existing data. It is easy to count how many drunk drivers, for example, are pulled over by the police. But how many are not? While it’s possible to discover the percentage of teenage students who drop out of high school, it might be more challenging to determine the number who return to school or get their GED later.

Another problem arises when data are unavailable in the exact form needed or do not include the precise angle the researcher seeks. For example, the average salaries paid to professors at a public school is public record. But the separate figures don’t necessarily reveal how long it took each professor to reach the salary range, what their educational backgrounds are, or how long they’ve been teaching.

When conducting content analysis, it is important to consider the date of publication of an existing source and to take into account attitudes and common cultural ideals that may have influenced the research. For example, Robert S. Lynd and Helen Merrell Lynd gathered research for their book Middletown: A Study in Modern American Culture in the 1920s. Attitudes and cultural norms were vastly different then than they are now. Beliefs about gender roles, race, education, and work have changed significantly since then. At the time, the study’s purpose was to reveal the truth about small U.S. communities. Today, it is an illustration of 1920s’ attitudes and values.

Sociological research is a fairly complex process. As you can see, a lot goes into even a simple research design. There are many steps and much to consider when collecting data on human behavior, as well as in interpreting and analyzing data in order to form conclusive results. Sociologists use scientific methods for good reason. The scientific method provides a system of organization that helps researchers plan and conduct the study while ensuring that data and results are reliable, valid, and objective.

The many methods available to researchers—including experiments, surveys, field studies, and secondary data analysis—all come with advantages and disadvantages. The strength of a study can depend on the choice and implementation of the appropriate method of gathering research. Depending on the topic, a study might use a single method or a combination of methods. It is important to plan a research design before undertaking a study. The information gathered may in itself be surprising, and the study design should provide a solid framework in which to analyze predicted and unpredicted data.

Section Quiz

Which materials are considered secondary data?

• Photos and letters given to you by another person
• Books and articles written by other authors about their studies
• Information that you have gathered and now have included in your results
• Responses from participants whom you both surveyed and interviewed

What method did researchers John Mihelich and John Papineau use to study Parrotheads?

• Web Ethnography

Why is choosing a random sample an effective way to select participants?

• Participants do not know they are part of a study
• The researcher has no control over who is in the study
• It is larger than an ordinary sample
• Everyone has the same chance of being part of the study

What research method did John S. Lynd and Helen Merrell Lynd mainly use in their Middletown study?

• Secondary data
• Participant observation

Which research approach is best suited to the scientific method?

• Questionnaire
• Secondary data analysis

The main difference between ethnography and other types of participant observation is:

• ethnography isn’t based on hypothesis testing
• ethnography subjects are unaware they’re being studied
• ethnographic studies always involve minority ethnic groups
• ethnography focuses on how subjects view themselves in relationship to the community

Which best describes the results of a case study?

• It produces more reliable results than other methods because of its depth
• Its results are not generally applicable
• It relies solely on secondary data analysis
• All of the above

Using secondary data is considered an unobtrusive or ________ research method.

• nonreactive
• nonparticipatory
• nonrestrictive
• nonconfrontive

Short Answer

What type of data do surveys gather? For what topics would surveys be the best research method? What drawbacks might you expect to encounter when using a survey? To explore further, ask a research question and write a hypothesis. Then create a survey of about six questions relevant to the topic. Provide a rationale for each question. Now define your population and create a plan for recruiting a random sample and administering the survey.

Imagine you are about to do field research in a specific place for a set time. Instead of thinking about the topic of study itself, consider how you, as the researcher, will have to prepare for the study. What personal, social, and physical sacrifices will you have to make? How will you manage your personal effects? What organizational equipment and systems will you need to collect the data?

Create a brief research design about a topic in which you are passionately interested. Now write a letter to a philanthropic or grant organization requesting funding for your study. How can you describe the project in a convincing yet realistic and objective way? Explain how the results of your study will be a relevant contribution to the body of sociological work already in existence.

Further Research

For information on current real-world sociology experiments, visit: http://openstax.org/l/Sociology-Experiments

Butsch, Richard. 2000. The Making of American Audiences: From Stage to Television, 1750–1990 . Cambridge: Cambridge UP.

Caplow, Theodore, Louis Hicks, and Ben Wattenberg. 2000. “The First Measured Century: Middletown.” The First Measured Century . PBS. Retrieved February 23, 2012 ( http://www.pbs.org/fmc/index.htm ).

Durkheim, Émile. 1966 [1897]. Suicide . New York: Free Press.

Fenstermaker, Sarah. n.d. “Dorothy E. Smith Award Statement” American Sociological Association . Retrieved October 19, 2014 ( http://www.asanet.org/about/awards/duboiscareer/smith.cfm ).

Franke, Richard, and James Kaul. 1978. “The Hawthorne Experiments: First Statistical Interpretation.” American Sociological Review 43(5):632–643.

Grice, Elizabeth. “Cry of an Enfant Sauvage.” The Telegraph . Retrieved July 20, 2011 ( http://www.telegraph.co.uk/culture/tvandradio/3653890/Cry-of-an-enfant-sauvage.html ).

Heussenstamm, Frances K. 1971. “Bumper Stickers and Cops” Trans-action: Social Science and Modern Society 4:32–33.

Igo, Sarah E. 2008. The Averaged American: Surveys, Citizens, and the Making of a Mass Public . Cambridge, MA: Harvard University Press.

Lynd, Robert S., and Helen Merrell Lynd. 1959. Middletown: A Study in Modern American Culture . San Diego, CA: Harcourt Brace Javanovich.

Lynd, Staughton. 2005. “Making Middleton.” Indiana Magazine of History 101(3):226–238.

Mihelich, John, and John Papineau. Aug 2005. “Parrotheads in Margaritaville: Fan Practice, Oppositional Culture, and Embedded Cultural Resistance in Buffett Fandom.” Journal of Popular Music Studies 17(2):175–202.

Pew Research Center. 2014. “Ebola Worries Rise, But Most Are ‘Fairly’ Confident in Government, Hospitals to Deal with Disease: Broad Support for U.S. Efforts to Deal with Ebola in West Africa.” Pew Research Center for the People & the Press, October 21. Retrieved October 25, 2014 ( http://www.people-press.org/2014/10/21/ebola-worries-rise-but-most-are-fairly-confident-in-government-hospitals-to-deal-with-disease/ ).

Rothman, Rodney. 2000. “My Fake Job.” Pp. 120 in The New Yorker , November 27.

Social Sciences and Humanities Research Council of Canada. n.d. “Institutional Ethnography.” Retrieved October 19, 2014 ( http://web.uvic.ca/~mariecam/kgSite/institutionalEthnography.html ).

Sonnenfeld, Jeffery A. 1985. “Shedding Light on the Hawthorne Studies.” Journal of Occupational Behavior 6:125.

Introduction to Sociology 2e Copyright © 2012 by OSCRiceUniversity (Download for free at https://openstax.org/details/books/introduction-sociology-2e) is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

Share This Book

Personal Documents In Sociology Research

Saul Mcleod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul Mcleod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

Learn about our Editorial Process

Olivia Guy-Evans, MSc

Associate Editor for Simply Psychology

BSc (Hons) Psychology, MSc Psychology of Education

Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.

Personal documents refer to a wide variety of papers and other documentary material which can be used as a valuable qualitative source of secondary data.

Personal Documents are usually made up of written texts, including diaries, letters, and other expressive documents such as biographies and autobiographies.

Almost any personal document can be of interest to a sociologist, but among those more frequently used are letter, diaries, school reports, photographs, birth, marriage, and death certificates, rent books, and other documents relating to property, and wills.

These can provide a sociologist with a rich source of qualitative data, i.e. about experiences, feelings, attitudes, emotions, motives for behavior etc. They can be contemporary or historical.

However, as with all secondary data, personal documents need to be treated with caution, but they can reveal significant insights, particularly into the past.

Strengths of Personal Documents

Practical Issue

• They are a cheap source of large amounts of qualitative data because someone else has already gathered the information.

Theoretical Issue

• Such documents can give a rich, detailed and valid insight into the everyday experiences, attitudes, feelings and practices of criminals or criminal justice officials whilst in their natural criminal or legal environment.
• They are often used to supplement quantitative secondary data such as official statistics, e.g. a judge’s diary or letters can be used to support statistics about the treatment of criminals.
• They may also be used where no other source of data exists. For example, sociologists might not be able to gain access to criminal gangs. The autobiography or diary of a gang member may give us important insights into criminal behavior.
• They are often the only insight sociologists have into the past. In other words, personal documents may also be historical documents, e.g. a first-hand account in the form of a diary or novel written in the 19th century may give us insight into crime or attitudes towards crime in this period.
• Interpretivist sociologists are very keen on personal documents because they believe diaries etc. give a more valid insight into the meanings people apply to their actions. They enable sociologists to get close to people’s interpretation of reality. For example, suicide notes can be taken to be the final thoughts of the individual committing suicide. The biographies of criminals may be nostalgic and sentimental but nevertheless, they can still offer insights into, for example, the role of masculinity, violence and the importance of maintaining a ‘reputation’ among serious criminals.

Limitations of Personal Documents

• It is not always possible to gain access to documents such as diaries because people regard them as private and confidential. For example, the nature of criminal activity means that few criminals leave personal records that may incriminate them and leave them open to prosecution.
• There is always the danger of such documents being biased and therefore invalid because the person doing the writing might want to justify their actions and consequently he or she may not present an objective view of the situation. Such documents are always going to be too subjective.
• There may be doubts about the authenticity and therefore the validity of the document – letters and diaries can be forged, e.g. the Hitler diaries.
• A document may lack credibility if it was written long after the events it describes because key details might have been forgotten or exaggerated or downplayed or distorted.
• There is always the danger that the sociologist will interpret what the writer is saying in a different way to what the writer intended. Furthermore, different sociologists might interpret the same document differently.
• If the people who wrote the personal documents are still alive, the sociologist will need to be aware of the ethics of using material which might have negative consequences for the author.
• Positivists are not keen on documents because they see this type of data as unreliable because it cannot be checked for accuracy by the sociologist. Documents are not standardized, e.g. every person’s diary is unique even when they are recording the same events.
• The uniqueness of personal documents also undermines their representativeness. Diaries, letters and novels tend to be mainly the product of middle-class professionals, e.g. literary or political people and therefore are not representative. Moreover, the illiterate and those with limited leisure time are unlikely to keep diaries.
• Also, not all documents survive – are the surviving ones typical of the ones that get destroyed or lost? According to interpretivist sociologists, all these problems of representativeness make it difficult to draw generalizations from this type of evidence.

Find Study Materials for

• Business Studies
• Combined Science
• Computer Science
• Engineering
• English Literature
• Environmental Science
• Human Geography
• Macroeconomics
• Microeconomics
• Social Studies
• Browse all subjects
• Read our Magazine

Create Study Materials

You may have heard of (if not read) Anne Frank's famous diary, which has been published as a book in many languages. What is the value of such a diary? How has it educated and informed people about the experiences of Jewish people during the Holocaust?

Explore our app and discover over 50 million learning materials for free.

• Explanations
• StudySmarter AI
• Textbook Solutions
• American Identity
• Beliefs in Society
• Crime and Deviance
• Cultural Identity
• Education With Methods in Context
• Families and Households
• Famous Sociologists
• Global Development
• Research Methods in Sociology
• Social Institutions
• Social Relationships
• Social Stratification
• Sociological Approach
• Sociology of Education
• Sociology of Family
• Stratification and Differentiation
• American Sociological Association
• Case Studies
• Ethnography
• Experiments
• Field Research
• Founders of Sociology
• Functionalism
• Interpretivism
• Longitudinal Studies
• Observation
• Official Statistics
• Postmodernism
• Questionnaire
• Research Considerations
• Research Design
• Social Action Theory
• Social Policy
• Sociological Imagination
• Sociological Research Methods
• Sociological Theories
• Sociology as a Science
• Sources of Data
• Types of Data
• Value Neutrality
• Values in Research
• What is the Study of Sociology?
• Work Poverty And Welfare

Lerne mit deinen Freunden und bleibe auf dem richtigen Kurs mit deinen persönlichen Lernstatistiken

Nie wieder prokastinieren mit unseren Lernerinnerungen.

When studying history, you most likely came across documents as a way to find out more about a particular event or issue. For example, many personal letters and diary entries from the World Wars were used to understand more about them from the soldiers' perspectives.

In sociology , analysing documents is also an important method of conducting research to find out more about social issues and events.

• Firstly, we will consider how documents are used in sociological research.
• Next, we will consider official documents, how they are used in sociology and their advantages and disadvantages.
• We will consider the advantages and disadvantages of personal documents in sociology.
• Lastly, we will evaluate the use of historical documents in sociology before considering the general advantages and disadvantages of using documents.

There's plenty to cover, so let's begin.

Documents: definition in sociology

When conducting research, sociologists sometimes utilise documents.

Documents are a form of secondary qualitative data which can provide a wide variety of information for sociological analysis, depending on the type of document.

Documents are secondary data because they were created by someone else (not the researcher) and therefore already exist. They are qualitative because they provide written information as opposed to numerical data.

Document analysis in sociology

It is important to note that document analysis is a method of social research, often used as part of triangulation .

Document analysis is a systematic review and/or evaluation of documents. Depending on the objective of the research, this can include newspaper clippings, transcripts, agendas, surveys, reports and diaries (among many others).

Documents can be used to inform researchers' understanding from other sources of data , such as interviews .

Types of documents in sociology

As mentioned above, there are different types of documents. They will all have different uses and limitations depending on the type of information the researchers need and the nature of the document itself.

The types of documents we will be looking at are:

Historical documents

We will go through each of these in turn and consider their advantages and disadvantages.

Public documents in sociology

Public or official documents are documents created by organisations such as government departments, businesses, and charities. They are usually in the form of reports and are available for public inspection by anyone who is interested.

You can refer to them as "public" or "official" documents.

Examples of public/official documents include:

Government inquiries

Company reports on policies, practices, and corporate governance

Reports by charities and non-governmental organisations (NGOs)

Reports about public bodies, such as schools and hospitals

The UK Government issued a public inquiry into the Grenfell fire of 2017 in London. The inquiry is ongoing (as of 2022); however, phase 1 of the report is available online for public viewing.

Office for Standards in Education, Children's Services and Skills (OFSTED) inspection reports in the UK regularly assess the standards of educational institutions. Reports can be publicly viewed online.

Many organisations produce public/official documents that can be used by sociologists in their research.

Advantages of public documents

They can be easily and freely accessed by researchers.

There are a wide variety of public documents available.

They are produced by reliable sources.

Public documents can be very in-depth.

They may be representative of a wider population e.g. a government inquiry into the standard of prisons is likely to represent the prison population.

There are few ethical issues as the documents are publicly accessible.

Disadvantages of public documents

Researchers have to work with existing data, and so they may not find what they need.

It may take a lot of time to go through the documents if they are in-depth.

Public documents may also include quantitative data.

Personal documents in sociological research

These are written documents that were created with the intention of keeping them to oneself or to show to certain trusted individuals. Personal documents generally express personal thoughts and feelings and thus are not intended for public viewing.

Personal documents can also be referred to as life documents.

Types of personal documents

Types and examples of personal documents include:

• Diary entries
• Letters to friends or family
• Memorabilia (such as tickets)

Personal documents can be helpful to understand complex and individual experiences through written thoughts and feelings.

Jack Douglas, in his 1967 study of suicide, examined suicide notes and diary entries to understand suicidal individuals' thoughts and intentions. He argued that doing this gave a better insight into the topic than Durkheim's study of suicide, where Durkheim simply examined suicide statistics.

Advantages of personal documents in sociology

As they are written to express thoughts and feelings, they give in-depth insights into the authors' perspectives. They are therefore high in validity.

They can provide information that may not be covered in official documents.

They can be easy to access if the owner(s) are willing to reveal them.

Disadvantages of personal documents in sociology

The subjective nature of personal documents means there is likely to be interpretational bias when considering the meaning of the documents.

Personal documents may not always contain the truth; this undermines their validity.

There are access issues as those with personal documents may not be willing to share them.

Personal documents may lack credibility if they have incorrect or incomplete information e.g. wrong names or dates.

Going through personal documents may be time-consuming.

Personal documents are generally unrepresentative as they are one individual's thoughts

As they were not intended for public viewing (or in the case of diaries, anyone at all), there are ethical issues in studying personal documents.

Historical documents in sociology

Historical documents are documents from the past . They are categorised mainly by their time of creation ; as such, they can include official documents (such as past government inquiries), or personal documents (such as letters).

Examples of historical documents include:

• Birth, death and marriage records
• Letters and diary entries
• Old census records

Sometimes, using historical documents may be the only (or main) way of conducting sociological research. In these cases, sociologists may have to rely on what is available in public records or documents kept by individuals.

Research into the quality and standards of hospitals in the 1800s is likely to require a large focus on historical documents. Official documents such as hospital reports and records, and personal documents e.g. the diary entries of a hospital patient, may be useful in this.

Advantages of historical documents in sociology

Historical documents can offer useful insights into the past, and in some cases, they may be the only way of studying past events.

Public historical documents, such as records and reports, may be easily accessible.

They can help researchers draw comparisons to current issues and identify changes over time.

Disadvantages of historical documents

It may be difficult to verify the authenticity of some historical documents. For example, the author or the purpose of the document may be unknown.

Words and meanings change over time; this can affect the interpretation of the information.

Some documents may be missing, damaged or kept private. This can distort the information that is available and may prevent researchers from reaching a full conclusion.

It can be difficult to find or access some historical documents.

General advantages and disadvantages of documents

As well as the specific advantages and disadvantages of each type of document outlined above, there are many general advantages and disadvantages of using documents in sociological research. Let us look at these from the interpretivist and positivist perspectives.

The interpretivist perspective

Interpretivists are partial to using documents in sociological research as they contain qualitative , in-depth information.

They can decipher meanings through documents, especially through personal documents, as they reveal the author's perspective and interpretation of reality.

Documents are highly valid.

Documents are a source of readily available data that has already been collected, so there is no issue with data collection.

The positivist perspective

Positivists do not like using documents in sociological research as they cannot be cross-checked, and are therefore unreliable.

Documents are not always representative; conclusions cannot be drawn from personal documents because they contain individual insights only.

However, official and historical documents can be useful as they are often structured (for example, birth records). They are standardised and therefore reliable.

Documents - Key takeaways

• Documents are an important research method for sociological researchers to find out more about social issues and events.
• Documents are a form of secondary qualitative data.
• Public documents are created by organisations and made available for public inspection.
• Personal documents are created with the intention of keeping them private, or to show to certain close individuals.
• Historical documents are documents from the past and can be both official and personal.

Frequently Asked Questions about Documents

--> why do sociologists use personal documents.

Sociologists use personal documents because they are high in validity -  they express in-depth and personal thoughts and feelings.     

--> What kinds of documents might a sociologist use in studying schools?

A sociologist may use educational reports, such as UK OFSTED reports, and educational records that show students’ achievements.

--> What are documents in sociology?

--> what are public documents in sociology.

Public documents in sociology are also referred to as official documents, which are created by organisations such as government departments, businesses, and charities. They are usually in the form of reports and are available for public inspection by anyone who is interested.  

--> What are examples of documents? 

Examples of documents used in sociological research are public documents (e.g. government inquiries), personal documents (e.g. letters) and historical documents (e.g. old photos).

Test your knowledge with multiple choice flashcards

What type of data are documents?

Public/official documents are usually kept private as they contain sensitive information. True or false?

Historical documents can include both official and personal documents. True or false?

Your score:

Join the StudySmarter App and learn efficiently with millions of flashcards and more!

Learn with 20 documents flashcards in the free studysmarter app.

Already have an account? Log in

Secondary qualitative.

Who creates public/official documents? Give three examples of who may create them.

Public/official documents are created by organisations such as government departments, businesses, and charities.

In terms of ethical issues, are public/official documents a concern?

No. There are few ethical issues with using public/official documents as the documents are publicly accessible.

Personal documents are not intended for _____ _______.

Public viewing

Why are personal documents high in validity?

Personal documents are written to express thoughts and feelings and give in-depth insights into the author's perspectives. Due to this, they are high in validity.

• Theories and Methods

of the users don't pass the Documents quiz! Will you pass the quiz?

How would you like to learn this content?

Free social-studies cheat sheet!

Everything you need to know on . A perfect summary so you can easily remember everything.

Join over 22 million students in learning with our StudySmarter App

The first learning app that truly has everything you need to ace your exams in one place

• Flashcards & Quizzes
• AI Study Assistant
• Study Planner
• Smart Note-Taking

Sign up to highlight and take notes. It’s 100% free.

This is still free to read, it's not a paywall.

You need to register to keep reading, create a free account to save this explanation..

Save explanations to your personalised space and access them anytime, anywhere!

By signing up, you agree to the Terms and Conditions and the Privacy Policy of StudySmarter.

Entdecke Lernmaterial in der StudySmarter-App

Live revision! Join us for our free exam revision livestreams Watch now →

Reference Library

Collections

• See what's new
• All Resources
• Student Resources
• Assessment Resources
• Teaching Resources
• CPD Courses
• Livestreams

Study notes, videos, interactive activities and more!

Sociology news, insights and enrichment

Currated collections of free resources

Browse resources by topic

• All Sociology Resources

Resource Selections

Currated lists of resources

Personal Documents

A useful source for some sociological inquiry is personal documents such as letters and diaries. Interpretivists particularly like these as they give an insight into what individuals were thinking ( verstehen ). For example, Jack Douglas used suicide notes as one of his research methods in his famous study of the social meaning of suicide . He felt he was getting more valid data than Durkheim who used statistics (suicide rates). That is because he gained some insight into why people took their own lives rather than just that they did it.

However, there are problems with using personal documents. First, people do not always reveal their true feelings, even in diaries. Analysing and trying to understand people's personal writing like that takes a large amount of skill and uses a lot of interpretation (which is open to bias). Furthermore, letters were intended to be read by a particular individual; diaries might not have been intended to be read at all. There are, then, ethical issues in the use of these documents. This might be less the case with diaries that were intended for publication (like those of some public figures) but that intention also potentially undermines their validity.

• Share on Facebook
• Share on Twitter
• Share by Email

Qualitative Research Methods (Online Lesson)

Online Lessons

Example Answer for Q6 Paper 1 (2019) AQA A Level Sociology

Exam Support

Our subjects

• › Criminology
• › Economics
• › Geography
• › Health & Social Care
• › Psychology
• › Sociology
• › Teaching & learning resources
• › Student revision workshops
• › Online student courses
• › CPD for teachers
• › Livestreams
• › Teaching jobs

Boston House, 214 High Street, Boston Spa, West Yorkshire, LS23 6AD Tel: 01937 848885

• › Contact us
• › Terms of use
• › Privacy & cookies

© 2002-2024 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.

Find what you need to study

2.2 Research Methods

1 min read • may 7, 2024

Summary Notes

Save time while you study! Our summary notes include:

Concise Breakdowns - grasp main ideas quickly.

Foundational Concepts - understand theories + core principles central to each topic.

Key Terms - familiarize yourself with the must-know vocab.

These notes are perfect for quick review & meant to streamline your learning.

5 key terms to know for this topic

correlation

participant observation

secondary data analysis

Stay Connected

© 2024 Fiveable Inc. All rights reserved.

AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.