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The Ultimate Cover Letter Writing Guide
The complete guide to writing an effective cover letter.
Any of these sound familiar? The simple answer is yes, having an effective cover letter is completely necessary and highly recommended and we’ll tell you why you need a cover letter as well as a resume!
When you’re applying for a job, whether it be for an entry-level position after graduating or for a high-level executive vacancy with a professional resume , a cover letter is essential to make your application stand out .
Without this extra introductory letter, a resume alone could easily be discarded by a hiring manager. CareerBuilder estimates you’re 10% more likely to miss out on an opening if you don’t include a cover letter.
Writing a good cover letter it’s not a skill many many people master, but that doesn’t mean it’s an impossible feat!
With our complete cover letter guide , you’ll learn how to write a cover letter that will attract the hiring manager and convince them to read your winning resume.
What is a cover letter?
A cover letter is an extension to your job application. It is not obligatory but including a well-written cover letter is strongly advised by all human resource experts . By definition, a cover letter is an accompanying, explanatory letter.
All jobseekers need a sales pitch of sorts, they need to hook the reader and demonstrate to the hiring manager why they are the right person for the vacancy on offer. This style of self-marketing for a job application must come in the form of a winning resume and cover letter combination that complement one another.
A simple cover letter is an introduction to the candidate behind the qualifications and experience. The aim is to show a prospective employer how you can take on the role and what you can offer the company in question.
Cover letters generally follow a basic structure and can be in either hard or digital format, that is to say, either printed and sent via regular mail or as a document scanned and attached to send digitally, or written directly in an email cover letter .
Why include a cover letter on a job application?
If you want to stand any chance at all of catching the eye of a potential employer , it is imperative to include a cover letter with your job application.
Simple – even if you create an effective, outstanding resume , using all the right keywords and qualifications etc. it’s possible there are candidates more qualified than you or with more experience so it’s necessary to add a cover letter to back up your resume and allow the hiring manager to see more of your personal side that is relevant to the vacancy.
- The cover letter demonstrates your communication skills.
- The cover letter serves as an introduction to the resume.
- The cover letter can be used to emphasize certain skills, or mention skills that you couldn’t fit on the resume (it serves as an addendum).
- The cover letter is what you customize for each position, to show why you are the right person for “That” role, as opposed to the resume which stays pretty much the same for all applications.
A cover letter is the added value that you need in a job application to ensure the call-back you’ve been waiting for.
To create a unique, tailor-made job application , each candidate should use a cover letter to highlight their strengths and elaborate on relevant achievements that demonstrate their ability to take on the new responsibilities.
Is it practically always sensible and appropriate to write a cover letter to accompany a resume for a job application that should be customized for the role you’re applying to including any explanations of information that might be missing from the resume, such as employment gaps, traveling, periods of study etc.
The only time it is acceptable to not include a cover letter in your job application is if the job listing specifically requests that you do not.
Advantages of Writing a Cover Letter
A cover letter directly adds to the likelihood that you are called in for an interview and gives you a better chance of being hired .
If you’re successful in writing an effective cover letter , it will offer you the following advantages:
- Hiring managers will see your added effort
- Demonstrates you put in the time to learn about the company
- It will add a personal touch to your application
- It shows your enthusiasm for the opening
- Hiring managers will become acquainted with your best qualities
Knowing exactly what is in a cover letter will ensure that it gives you a major advantage over the other applicants.
What are the 3 Types of Cover Letters?
Adding a cover letter is almost always essential, but choosing the appropriate letter will also be key. Depending on the job post you are applying for, you will need to select the best type of letter to send along with your resume.
There are 3 types of cover letters that you can send to a hiring manager. The 3 types are:
- Application cover letters
- Letters of Interest
- Email Cover letters
The letter you write is influenced by whether you are going to apply for a job directly , citing a referral, or asking about vacancies that are not advertised.
Whatever the case may be, ensure that the cover letter is specific to the job vacancy . It’s always important to avoid making a generic cover letter for every single job you apply for.
So, what are the 3 types of cover letters you should consider sending to a job recruiter?
Application Cover Letter
This is your classic cover letter that you send to a hiring manager when you spot a company advertising a job opening. When you want to directly apply for a position, it is mandatory to send this, unless you are specifically asked not to.
Using this letter, you can mention why you want to work for a specific company and why you are the perfect candidate for the position.
Letter of Interest
Say you notice a company that you would really like to work for. It fits your sector, and you know it offers great benefits and good pay. However, you can’t find any openings that match your skill set.
If that’s the case, you don’t need to sit around and wait for the company to have a job vacancy. You can take action with a letter of interest. This type of cover letter states your interest in being employed by a company that isn’t currently advertising any vacancies.
This type of letter goes by a couple of other names, such as:
- Letter of intent
- Statement of interest
Of course, since there is no vacancy there is no role you can specifically mention, which is the major difference between a letter of intent and a traditional cover letter. Your objective will be to advertise yourself well enough that an employer will just have to interview you.
Email Cover Letters
Over the years, the job application process has shifted to a nearly 100% online hiring process . Due to this, it may be necessary to send your cover letter in an email as part of your job application.
While applying, there may not be an option to upload your cover letter. Or maybe you would just like to send it in the body of your email along with your resume . You can send it in one of two ways, in the body of your email or as an attachment (in PDF).
How to write a cover letter
A cover letter, although short in length generally, can take time to elaborate as it is important to get it right. Sometimes, due to the scarce space for writing, candidates find it difficult to know what to include in a cover letter and what to leave out .
However, knowing how to do a cover letter can make all the difference to your job application and be the just the thing to capture the attention of a hiring manager.
A professional cover letter should be well-formatted, following a structure with a header, an opening paragraph, a second main paragraph, a final closing paragraph and a closing with signature/electronic signature.
To begin writing a cover letter for a job application , candidates should analyze their skills, qualifications, accomplishments and experience to decide which are the most fundamental aspects to include in their personalized cover letter.
Next, each jobseeker will have to select the most job-relevant of these elements to include by comparing them with the required or desired qualifications and experience in the job description.
Finally, the applicant should choose some memorable examples which demonstrate evidence of each element included in their cover letter, aiming to tell a story which shows their aptitude concerning each skill or qualification.
Jobseekers should also ensure to explore how to make a cover letter for their specific role or industry because, similarly to resumes, each cover letter should be tailored for the vacancy and company to which it will be sent.
It is vital for candidates to consider several factors when it comes to writing their professional cover letter . A jobseeker must review their resume work history section as well as any skills and honors included to find the most pertinent experiences that can be explored further. Detailing examples of when a candidate demonstrated certain abilities or expertise is how a candidate can convince a hiring.
One way to create a winning cover letter is to use an online cover letter creator or take advantage of cover letter templates as a stepping stone as well as checking out cover letter examples that can serve as a great source of inspiration for you to make your own unique cover letter .
Our cover letter builder forms part of our resume builder and allows jobseekers to create a more complete job application. Users can write their cover letter with pro tips and design help thanks to our pre-designed templates. Read our cover letter writing guide to get to grips with cover letter writing techniques and tips before using our online cover letter builder!
How to Structure a Cover Letter
The structure and layout of a cover letter is essential to make sure the letter displays each point that you wish to get across clearly and concisely . This means it’s necessary, in general, to follow a commonly-accepted format for an effective cover letter.
Similarly to a resume format , designing and writing a cover letter has certain rules which should be adhered to in order to convey the necessary information in a brief and to the point introductory letter.
Check out some of the cover letter best practices as advised by human resources experts below:
- It’s imperative to begin a cover letter with a header , including the candidate’s name and contact information as well as the date. This primary cover letter section can also include the job title, website and other relevant personal information.
Following this, the letter should include the details of the company and person to whom you are writing, with the full name, job title or team, company name and address.
- The main body of a cover letter should be divided into three sections : an introduction, a bullet list of accomplishments followed by a paragraph highlighting skills, and a closing paragraph inviting the hiring manager to contact you. By using bullet points when detailing your achievements and capabilities, you can make sure that recruiters will be able to quickly pick out key information. This is especially important as studies have found that recruiters spend very little time reading each individual application.
- Finally, the letter should be electronically or physically signed with your full name in a formal manner.
The universally-accepted cover letter length is no longer than one letter page, which in total has about 250-300 words for the main body of text.
Don’t repeat information or be too detailed because hiring managers simply do not have the time to read it all and will simply skip to the next one. Resumes that run over 600 words get rejected 43% faster and cover letters can easily fall into this trap too.
Keep your cover letter short and sweet and to the point!
Get more cover letter formatting advice in our guide on how to format a cover letter with tips and information about all aspects of a good cover letter structure.
Cover letter advice
The importance of including a cover letter with your job application is often overlooked by jobseekers of all categories, however this can seriously reduce your possibilities of getting an interview with a prospective employer.
Therefore you need not ask yourself when to write a cover letter because the answer is just that simple – it is always appropriate to include a cover letter in your job application , unless the listing explicitly requests that you do not.
Check out the following expert cover letter tips to create a winning cover letter that will convince the hiring manager to give you a call:
- We may be quite repetitive with this one but the sheer quantity of resumes and cover letters that are disregarded simply for forgetting this vital and basic rule is incredible: USE A PROFESSIONAL EMAIL ADDRESS for your contact details and that does not include your current work email but a personal, suitable email address.
- It is essential to remember to maintain your focus on the needs of the company you’re applying to and the requirements and desired abilities of the ideal candidate for the role. Do not focus on how you can benefit by becoming a member of their team, but on how the team can make the most of your experience and knowledge.
- Remember to highlight your transferable skills , especially in cases where you may not meet all the required qualities in the job description such as in student resumes and cover letters.
- Each cover letter for a job application, cover letters for internships , for further study or even volunteer experience should be tailored to their specific organization and position with the pertinent keywords.
- Use specific examples to demonstrate the candidate’s individual capacity to take on the role and tell a story with your cover letter to convey more of your personality and passion towards the sector or profession.
- Towards the end of a cover letter , each candidate should write a convincing finish to entice the hiring manager and in sales terminology “ seal the deal ”.
- Finally when you have completed your polished cover letter, potentially one of the most important steps in the process is to PROOFREAD . Candidates should request that a friend, mentor, teacher or peer takes a look at their cover letter for not only grammatical and spelling errors but also any unwanted repetition or unrelated information .
Some jobseekers doubt whether a cover letter is necessary or not , but as most human resource professionals agree without a well-written cover letter, candidates lose the possibility to demonstrate different aspects of their profile from those included in their resumes which could easily be the deciding factor in your application!
An easy and fast way to write an effective cover letter for a job application is to employ an online cover letter creator that will offer advice on how to complete a cover letter with examples and HR-approved templates.
Cover Letter FAQs
What do employers look for in a cover letter, can a cover letter be two pages, what is the difference between a cover letter and a resume, should you put a photo on a cover letter.
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Generic Cover Letter Samples and Examples for 2022
Having a good generic cover letter can give you a solid foundation for all the bespoke cover letters you send out. Learn how to create the best generic cover letter with our guide, including samples and examples!
In most situations, it’s not the best idea to apply for a job using a generic cover letter. Most hiring managers will want to see that you’re interested in working for their company in particular. If you send out a generic cover letter, you risk giving the impression that you don’t care enough about the job to customize your application.
But having a good generic cover letter can give you a solid foundation for all the bespoke cover letters you send out. You’ll be able to tweak your generic letter according to the needs of each role you apply for, instead of writing a brand new cover letter for every application you send. Getting your generic cover letter right can save you a lot of time and energy on your job search!
And it’s also worth remembering that in situations like job fairs, you may need to hand out a lot of cover letters and resumes to a lot of different companies. Obviously, that’s a situation in which you won’t be able to customize your cover letter for each job! So you’ll have a real advantage if your generic cover letter is well put together.
That’s why we’ve put together this guide to writing the best possible generic cover letter. On this page, we’ll cover the following points:
- How to write a generic cover letter
- How to address your generic cover letter
- Examples of generic cover letters tailored to situations when you may need them
How to Write a Generic Cover Letter
The idea of a generic cover letter is to cover all the same bases as a bespoke cover letter—just without any reference to a specific job or employer. This means that it should follow the same structure as a bespoke cover letter, as follows:
Introduction
- Experience, skills and achievements
- Your vision
We’ll cover each section, one at a time, so you can nail each one on your first try. Let’s get to it!
Your introductory paragraph can be short—ideally, it shouldn’t demand more than two or three sentences. Use it to introduce yourself and state that you would like to apply for a job.
Because this is a generic cover letter, don’t worry about specifying which particular job you’d like to apply for! When you customize your generic cover letter for specific roles, you can include that information—but at this stage, it’s fine to say “I would like to be considered for a role at your company,” or something equally vague.
You can also use this section to provide a brief description of who you are and what you specialize in. Remember not to repeat your resume! The benefit of a cover letter is being able to express yourself in a more personal and extended way, so make the most of that opportunity.
Experience, Skills and Achievements
This section can encompass up to two paragraphs, and should focus on the most relevant experience, skills and achievements you have. Remember, this isn't a resume, and you don’t have to write a comprehensive list! You can be selective when writing your cover letter.
But since this is a generic cover letter, how do you decide what’s relevant? The reality is that when you personalize this generic letter, you’ll probably need to make a lot of changes to this section. The experience, skills and achievements you include should reflect the requirements of the job description, and show that you can excel in the areas where you will need to excel in the role you want.
For the time being, though, choose your most impressive qualities and include them in this section. If you have a sense of the general type of role you’re likely to apply for, you can choose experience and skills that are relevant to that area! This will give you a slight head start when it’s time to personalize your letter.
Your Vision
In a bespoke cover letter, this paragraph is your chance to stand out from the crowd. It’s a place where you can mention what you would bring to a role if you were hired—whether that’s relevant skills, past experience, useful personality traits, or a genuine passion for the work.
But in a generic cover letter, you’ll need to keep it fairly vague. Like the experience, skills and achievements section, this is an area of your letter that you will need to change for each application you make! For the purposes of your generic cover letter, though, you can talk in non-specific terms about the qualities you hope to bring to a new role.
This paragraph should flow naturally from the experience, skills and achievements section. Your letter will read more cohesively if you draw on the qualities you’ve already stated that you have! After all, those are the qualities you will be bringing to the role—so use this paragraph as a way to summarize them for the reader.
A conclusion might seem like one of the easiest parts of a cover letter, but don’t get complacent! Your conclusion should hold the attention of a hiring manager right to the end of your letter. Even in a generic cover letter, your conclusion should avoid generic phrasing—“I look forward to hearing from you” will lose anyone’s interest right away
A good conclusion should thank the hiring manager for their time and proactively offer them ways to contact you. That way, they’ll need to keep reading all the way to the end for the sake of that important information.
How to Address a Generic Cover Letter
Figuring out how to address a cover letter can be a real challenge if you’re not sure how to do it. And when you’re writing a generic cover letter, and you aren’t sure who will end up reading it, knowing how to address it can be an even bigger headache. So how do you address a generic cover letter?
When you’re writing a bespoke cover letter for a particular role, and you know who your contact is at the company, you should address your contact directly and by name. The job description and application instructions may tell you who to address in your cover letter, so make sure to read them carefully!
But if you’re writing a generic cover letter, you will need to take a different approach. Because your letter won’t be targeted to a particular company or hiring manager, you will need a more generic form of address. “Dear hiring manager” is a reliable choice in this situation.
We always recommend steering clear of forms of address like “To whom it may concern,” mainly because hiring managers are likely to see it as impersonal and out of date. Likewise, “Dear sir” makes some assumptions about gender that may not go down well with a hiring manager! As such, you should avoid it wherever you can.
Generic Cover Letter Examples
Still not sure where to start with your generic cover letter? We’ve prepared some generic cover letter examples for a range of relevant situations. Whether you’re providing application materials to a placement agency or asking a careers office to help you find an internship placement, we’ve got you covered.
Generic Internship Cover Letter Example
When you’re preparing to apply for internships, having a strong generic cover letter to start from can save you a lot of time! Here’s an example of a generic cover letter for an internship placement.
Dear hiring manager,
I am thrilled to submit my application for the internship scheme at your company. As a current student at New York University, I am keen to bring my work ethic and enthusiasm for learning to your workplace. I hope that this amazing learning opportunity will allow me to put what I have learned about the world of work into practice.
NYU has allowed me to hone my self-discipline and self-motivation, both in and out of the classroom. I am currently an honors student, in receipt of the Irwin Prize for exemplary performance in final exams. These achievements have taught me the value of hard work and determination, both of which I am confident I can bring to an internship placement with your company.
I am also the current President of the NYU Debate Society, which recently placed first in the statewide collegiate debating championships. Leading my team to victory has helped me to develop vital teamwork and collaboration skills, resulting in better outcomes for everyone involved. I know I can bring that same mindset to your company as an intern.
As a young person at the beginning of my career, I hope to support the work of your company with drive, enthusiasm, and a deep willingness to develop as a professional. I believe this would be a great opportunity for me to further hone my skills and learn more about the industry.
I appreciate your time, and look forward to discussing this role in greater depth. I am available to speak further via email at [email protected]
Sincerely, Rachel Chiu
Generic Cover Letter for Placement Agency Example
Placement or recruitment agencies will often ask for a generic cover letter, so they can pass it on to a range of clients who might be prepared to take you on. As such, this generic cover letter example assumes a specific career background, but isn’t targeted to a particular company or role.
I am excited to take the next step on my career journey alongside your company. As an experienced wealth management professional, I am confident that I can bring my skills and experience to bear as part of your team, and deliver the results you need in order to thrive.
My financial knowledge and customer service skills were both crucial to my success at Walkers Wealth Management. As a junior financial advisor, I was able to develop my skills in a stimulating, challenging environment. I was able to support families buying their first homes, new investors learning how to invest their wealth, and individuals in need of a plan to build their savings.
In a difficult economic climate, I found it deeply rewarding to assist people who wanted their money to work for them. That passion for finance, as well as my commitment to compassionate service, enabled me to achieve highly in the role. In my first year on the job, I achieved a 98% customer satisfaction rating—the highest in the company.
I want to bring that same commitment to service with me to your company. I am confident that I can apply my financial expertise, my out-of-the-box thinking, and my dedication to client satisfaction in a new role.
I appreciate your time and look forward to speaking with you directly. You can reach me via email at [email protected]
Sincerely, Evan Branson
Generic Cover Letter for Teacher Job Fair
Teacher job fairs are a common way for teaching professionals to find work—and they can involve handing out a high number of generic cover letters and resumes! To help you get ready for the next teacher job fair, we’ve put together an example cover letter for an educator in search of a new role.
As an experienced elementary school teacher, I am excited to introduce myself as a candidate for work at your school. With four years of fourth-grade teaching experience behind me, I believe I can deliver amazing results for your school and your students alike.
As a member of the team at West Orchard Elementary School, I have been able to develop hands-on teaching and lesson planning experience which I believe will serve me well in any future role. The lesson plans I created for my fourth-grade Math class have been adopted by all schools across our district, and are due to be adopted by two other school districts in the coming year.
I have also been able to achieve incredible results working directly with students. During my time at West Orchard Elementary, I have reduced student tardiness in my classroom by 55%. I have also achieved a 99% student graduation rate—one of the highest in the whole district.
I’m confident that I can help your school to work toward similar achievements, for the betterment of your students’ education and the improvement of your school as a whole. I am a deeply committed educator, and I would love the opportunity to bring my passion and drive to a new environment.
I appreciate your consideration and look forward to discussing this role with you personally. I am available to talk over the phone at (333) 333-3333 or via email at [email protected]
Sincerely, Evelyn Glennie
Copyright © 2024 Workstory Inc.
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What Is a Cover Letter for a Job? Definition and Examples
A cover letter is a personalized document submitted alongside your resume or CV when applying for a job. It is designed to introduce yourself to the employer, showcase your qualifications, and establish a connection with the hiring manager.
Cover letters are crucial in the job application process, as they are the first impression you give to a potential employer. They demonstrate your communication skills, highlight your unique strengths that align with the job requirements, and show the employer that you have put in the effort to tailor your application specifically to them.
In this article, we will cover the essential elements of a cover letter, including the structure, content, and format. We’ll also provide you with tips on how to make your cover letter stand out and share specific examples that you can use as inspiration.
Specifically, we will discuss:
- The purpose of a cover letter
- The different types of cover letters
- The structure and format of a cover letter
- How to tailor your cover letter to the job and company
- Tips on how to write an effective cover letter
- Examples of successful cover letters
Whether you are a recent graduate or a seasoned professional, this article will provide you with the knowledge you need to create a compelling cover letter that will impress any employer. So, let’s get started!
The Definition of a Cover Letter
Defining what a cover letter is.
A cover letter is a one-page document that accompanies your resume when applying for a job. It provides a personalized introduction to the employer and serves as a sales pitch highlighting your qualifications, skills, and experience.
Explaining the Purpose of a Cover Letter
The purpose of a cover letter is to showcase your interest in the job and the company while presenting yourself as the best candidate for the position. It should not duplicate the content of your resume but rather expand on it by providing specific examples of how your skills match the job requirements.
A cover letter is also an opportunity to demonstrate your writing skills and personality. It should be carefully crafted and tailored to the employer’s needs to make a positive impression and stand out from other applicants.
Differentiating a Cover Letter from a Resume
While a resume provides a comprehensive summary of your work history, education, and achievements, a cover letter is more focused on your motivation and fit for the specific job.
A resume is typically structured in a chronological or functional format, whereas a cover letter follows a specific format with a heading, introduction, body paragraphs, and a closing.
A cover letter is an essential job application tool that complements your resume and allows you to shine as a candidate. By personalizing your application and demonstrating your fit for the job, you can increase your chances of landing an interview and securing the job you want.
The Purpose of a Cover Letter
One of the most critical components of a job application is a cover letter. It provides the candidate with an opportunity to introduce themselves and explain why they are an excellent fit for the position. The following section explores why a cover letter is essential for job seekers and highlights the benefits of including it in a job application.
Demonstrating Why a Cover Letter is Important for Job Seekers
A cover letter is the first part of your job application that a recruiter or employer will see. Therefore, it is essential to make a positive first impression. The cover letter should highlight your strengths, experiences, and qualifications that are relevant to the job description. It should be well-structured, error-free, and customized for the specific job you are applying for.
Cover letters provide the candidate with an opportunity to explain their motivation for applying for the job. They can also showcase their personality, communication skills, and writing style. A well-crafted cover letter can set the tone for the entire application and make the candidate stand out from other applicants.
Exploring the Benefits of Including a Cover Letter with a Job Application
Including a cover letter with a job application has several benefits. Firstly, it shows initiative and effort, indicating that the candidate is genuinely interested in the job. It also demonstrates attention to detail and professionalism.
A cover letter can also provide valuable insights that may not be apparent from the resume alone. It allows the candidate to elaborate on their skills and experiences, as well as to address any gaps or challenges in their career history. Additionally, a cover letter provides an opportunity to express enthusiasm for the company and the position.
Furthermore, a cover letter can help job seekers overcome potential obstacles or barriers. For instance, if the candidate is transitioning into a new career, lacks relevant experience or has gaps in employment history or has faced any limitations such as disabilities, a cover letter can be a valuable tool to address these concerns sensitively.
A cover letter is a crucial component of job seeking. It can make the difference between landing an interview and getting passed over. By demonstrating motivation, professionalism, and enthusiasm for the position, a well-crafted cover letter can set the applicant apart from the competition. Therefore, job seekers should take the time to create an outstanding cover letter that highlights their strengths and illustrates why they are the best fit for the job.
The Basic Cover Letter Format
When it comes to formatting your cover letter, it’s important to stick to a standard structure that potential employers expect to see. Here is a breakdown of the basic cover letter format:
Heading and contact information
At the very top of your cover letter, include your name, address, phone number, and email address. Next, include the date you are sending the letter and the contact information for the employer, including their name, title, company, and address.
Begin your cover letter with a salutation, such as “Dear Hiring Manager” or “Dear [employer’s name]”. It’s important to address the letter specifically to the person who will be reviewing your application.
Opening paragraph
In the opening paragraph, introduce yourself and explain why you are interested in the position. If someone referred you to the job, mention their name and connection to the employer.
Body paragraphs
The body of your cover letter should highlight your qualifications and explain why you are the best candidate for the job. Use specific examples from your work experience or education to demonstrate your skills and achievements.
Closing paragraph
In the closing paragraph, thank the employer for considering your application and express your enthusiasm for the opportunity to interview. Include your contact information again and invite the employer to contact you with any further questions.
End the letter with a professional closing, such as “Sincerely” or “Best regards”, and sign your name.
Tone and style of writing
When it comes to the tone and style of your cover letter, it’s important to strike a balance between professionalism and personality. You want to sound knowledgeable and competent, but also friendly and engaging. Here are some tips for writing an effective cover letter:
- Use a conversational tone, but avoid slang or casual language.
- Tailor your language to the specific job and company you are applying to. Use keywords from the job description and research the company culture to get a sense of the appropriate tone.
- Show enthusiasm and passion for the job, but avoid going overboard or sounding desperate.
- Be confident and assertive, but also humble and gracious.
- Use examples and anecdotes to demonstrate your skills and qualifications, but avoid rambling or repeating information from your resume.
By following the basic cover letter format and using an appropriate tone and style, you can create a compelling letter that stands out to potential employers and increases your chances of landing the job.
How to Write a Cover Letter
In this section, we will provide a step-by-step guide to creating a successful cover letter.
Paragraph 1: Introduction
The first paragraph is your chance to introduce yourself to the employer and explain why you’re interested in the position. Start off with a clear and concise statement of the job you’re applying for and where you saw the opening. You can also include a sentence or two about your qualifications and why you’d be a good fit for the role. Remember to keep it brief and to the point.
Paragraph 2: Your Qualifications
In the second paragraph, highlight your qualifications and experiences that match the job description. Be specific and use examples to demonstrate your skills and achievements. This is your chance to prove that you have what it takes to succeed in the role. Make sure to use keywords from the job description to show that you understand the requirements of the position.
Paragraph 3: Your Value Proposition
The third paragraph is where you can really sell yourself. Explain what sets you apart from other applicants and why the employer should hire you. This is your opportunity to showcase your strengths and explain how you can bring value to the company. You can also use this paragraph to express your enthusiasm for the company or industry.
Paragraph 4: Call to Action
In the final paragraph, thank the employer for considering your application and reiterate your interest in the position. End with a strong call to action, such as expressing your availability for an interview or follow-up call. Remember to include your contact information, such as your phone number and email address, so the employer can easily reach you.
By following this step-by-step guide, you can create a strong and effective cover letter that will help you stand out from the competition. Keep in mind that every cover letter should be tailored to the specific job and company you’re applying to. Good luck!
Specific Details to Include in a Cover Letter
When it comes to writing a cover letter, including specific details can greatly enhance your chances of landing your dream job. Here are some examples of information that should be included in your cover letter:
- Contact information: Your full name, phone number, email address, and home address. This info helps the hiring manager contact you quickly and easily.
- Job reference number or title: If the job you are applying for has a reference number, include it in your cover letter. If not, it’s essential to mention the job title in your introduction.
- Dates of availability: Let the hiring manager know when you’re available to start the job. This detail helps the employer to determine your readiness and to plan accordingly.
Crafting a perfect cover letter for a job isn’t just about including the necessary details. It is also essential to tailor the cover letter to the job posting and company. Here are some tips to do so.
Tips for Tailoring the Cover Letter to the Company and Job Posting
- Research the company: Before writing a cover letter, research the company to understand how they operate and their values. Use this information to personalize the cover letter.
- Match your skills to the job: The job posting lists the required skills and qualifications. Make sure to mention them and link them to your experience and skills.
- Use the right tone of voice: The tone of the cover letter should align with the company’s values and culture. If the company is serious and formal, use a professional tone. If it’s more relaxed, your tone can be conversational.
- Address the hiring manager by name: Addressing the hiring manager by name shows professionalism and interest in the job.
- Highlight your achievements: In the main paragraphs of your cover letter, highlight your significant achievements that relate to the job posting.
It is essential to follow these tips to create a compelling and personalized cover letter that catches the hiring manager’s attention. By focusing on the specific information and tailoring the letter to the company, you increase your chances of standing out among the other candidates.
How to Customize a Cover Letter
When applying for a job, it’s important to customize your cover letter to the specific job posting. This helps to show your potential employer that you have a genuine interest in the position and that you understand what they’re looking for. Here are some tips on how to effectively customize your cover letter for different job postings.
1. Research the Company
Before you start writing your cover letter, it’s important to research the company you’re applying to. Look for information on their mission statement, values, and any recent news or events. This will give you a better understanding of what they’re looking for in a candidate and help you tailor your letter accordingly.
2. Use the Job Description
The job description is your guide to what the employer is looking for in a candidate. Read it carefully and make note of the qualifications, skills, and experience they’re seeking. In your cover letter, use this information to highlight your relevant experience and qualifications.
3. Show Your Enthusiasm
When customizing your cover letter, it’s important to show enthusiasm for the job and company. Use specific examples from your research and experiences to demonstrate why you’re excited about the opportunity. This can help to set you apart from other applicants and show that you’re genuinely interested in the job.
4. Address Specific Concerns
If there are any specific concerns or requirements mentioned in the job posting, make sure to address them in your cover letter. For example, if the employer is looking for someone with experience working with a certain software program, mention your experience with that program specifically.
5. Keep it Professional
While you want to customize your cover letter, it’s also important to keep it professional. Avoid using slang or overly casual language, and make sure to proofread carefully for any spelling or grammar errors.
Customizing your cover letter may take some extra time and effort, but it can make a big difference in your job search. By showing the employer that you understand their needs and are enthusiastic about the job, you’ll be more likely to stand out from other applicants and land your dream job.
Common Mistakes to Avoid in Cover Letters
In order to create an effective cover letter, it is important to understand the common mistakes that many applicants make. Here are some common mistakes to avoid:
1. Repeating Information from Your Resume
It is important to remember that your cover letter is not simply a summary of your resume. One of the biggest mistakes that applicants make is repeating information from their resume in their cover letter. Instead, use your cover letter to highlight specific achievements and experiences that demonstrate your qualifications for the position.
2. Writing a Generic Letter
Another mistake that many applicants make is writing a generic cover letter. This means that they use the same cover letter for every job application. Instead, tailor your cover letter to the specific position you are applying for. Research the company and the job requirements, and use this information to customize your letter.
3. Focusing Too Much on Yourself
While your cover letter is a chance to sell yourself, it is important to remember that the letter should focus on how you can benefit the company, not just on your own achievements. Make sure that you highlight how your skills and experience can help the company succeed.
4. Making Grammar and Spelling Mistakes
It may seem obvious, but it is important to make sure that your cover letter is free from grammar and spelling mistakes. A poorly written letter can create a negative impression and may even result in your application being rejected. Proofread your letter carefully before submitting it.
5. Failing to Follow Instructions
Many job postings include specific instructions for submitting a cover letter. Failing to follow these instructions can make a bad impression on the hiring manager. Make sure that you carefully read the job posting and follow all instructions for submitting your cover letter.
Suggestions for Avoiding These Mistakes
To avoid making these common mistakes, take the time to carefully craft your cover letter. Research the company and the position, and use this information to personalize your letter. Highlight specific achievements and experiences that demonstrate your qualifications for the job. And always proofread your letter carefully to avoid embarrassing mistakes. By putting in the effort to create a strong, tailored cover letter, you can increase your chances of standing out to potential employers.
Tips for Writing a Cover Letter
A cover letter is a crucial part of the job application process. It’s a chance to introduce yourself to the hiring manager, highlight your qualifications for the job, and express your interest in the position. To make a great first impression, it’s essential to write an exceptional cover letter.
Here are some helpful tips for writing a standout cover letter:
Do your research: Before writing your cover letter, research the company and the job you’re applying for. This will help you tailor your letter to the specific position and show the employer that you’ve done your homework.
Include a strong opening: A strong opening sentence can grab the employer’s attention and make them want to keep reading. Use an attention-grabbing phrase or statistic to start your letter.
Highlight your qualifications: Your cover letter should highlight your most relevant skills and experience for the job. Use specific examples that show how your past experience can be applied to the position you’re applying for.
Use active voice: To make your letter more engaging, use active voice rather than passive voice. This will make the letter more dynamic and show the employer that you’re confident and assertive.
Avoid clichés: Clichés like “I’m a team player” or “I’m a self-starter” are overused and don’t add anything to your letter. Instead, use specific examples to demonstrate these traits.
Be concise and to the point: Your cover letter should be one page or less and easy to read. Use short paragraphs and bullet points to break up the text and make it easy to scan.
Show enthusiasm: Your cover letter should express your interest and excitement for the job. Show the employer that you’re passionate about the position and eager to contribute to the company.
By following these best practices, you can write an outstanding cover letter that sets you apart from other applicants and impresses the employer. Remember to proofread your letter carefully and tailor it to each job you apply for. Good luck with your job search!
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How to Write a Generic Cover Letter (and Still Make a Mark with It)
Having a generic cover letter prepared to accompany your resume is always a good idea. Say what? Most career advice blogs will unanimously tell you that you need to customize your cover letter to every job you are applying to. That’s the advice we also stand by at Freesumes. But to every rule in life, there are some exceptions.
Why Would I Use A Generic Cover Letter?
Having a generic cover letter for a resume makes sense in the following cases:
- When you are submitting your resume to the company for general consideration. A lot of employers these days prompt people to pitch them their resume even if they don’t have open roles at the moment. Doing so is a good way to ‘get your foot in the door’ and get on the recruiter’s radar. So when a new position for your skill set becomes available, you’d be among the first to get considered or called up.
- When visiting job fairs. Job fairs are an excellent way of building up your professional network as a recent graduate. Since you don’t know which companies would be there and whom you may get interested in, having a printed generic cover letter with a resume can come in handy.
- If you plan to use a staffing agency . Another situation when a generic cover letter is perfectly acceptable is when you are planning to search for a job in-directly, via an agency.
In other cases, that is when you are applying to jobs posted online, it’s best to write a personalized cover letter .
But since writing doesn’t come naturally to all of us, you can (and should!) create a general-purpose cover letter and then personalize it for each position. This way, you won’t waste hours, staring onto a blank page or gathering your thoughts whenever you’d want to jump on a freshly posted opportunity.
And remember: speed is often key. Data from Smart Recruiters suggests that people who apply within the first 4 days after the job is posted have a nearly 65% higher chance to get considered than later applicants.
How to Write a Generic Cover Letter To Speed Up Job Applications
A pre-made generic cover letter template that you can easily customize can be a true time-saver. Instead of fretting over clever wording and keywords , you’ll just need to fill in certain gaps and add a quick few personalized touches. Blissful, right?
So let’s help you build that master ‘cover letter’ that you can use over and over again for any good job you come across.
The Basics: What To Include in a Cover Letter
The standard cover letter has four key elements:
- Customary greeting
- Catchy intro paragraph
- Detail-heavy body
- Concluding paragraph with call-to-action (CTA).
You can spell out most of these details within a generic template and leave out gaps or highlights for information that needs to be customized.
Now let’s have a quick walkthrough over each section with some quick generic cover letter examples.
How to Address a Generic Cover Letter
If you plan to submit a generic cover letter to a staffing agency or someone at a job fair, it’s alright to make the greeting impersonal. For example:
- Dear Employer
- To Whom It May Concern
In all other cases (including when you are pitching to a company without any open roles at the moment), it’s best to do the following.
- Use the company name: “Dear [Company Name] HR team” or “[Company Name] Recruiting Department is good enough if you are pitching to the business through an on-site form.
- Try to learn the recruiter’s name: This is the best thing you can do — use the recipient’s full name. On LinkedIn, you can often see the job publisher’s name next to the vacancy. Also, you can often find the contact person’s name in the company’s profile if applying via popular job search websites such as Indeed, Monster, and others. Take the time to research it when you customize your generic cover letter for a particular job.
The Introductory Paragraph for a General Purpose Cover Letter
The purpose of the intro is to explain who you are, how you’ve got to know about the job opportunity, and what makes you qualified. Keep it short and sweet up to 2-3 sentences max.
You generic cover letter can go like this:
My name is Joan Smith and I’d like to get considered for the [position name] at [company name]. As a certified Salesforce email marketing specialist and CRO expert with 3+ years of experience in the ecommerce domain, I believe that I could be a valuable addition to [company name] team.
That’s a quick universal opening you can quickly customize by replacing data in the brackets. Need more inspiration? Check other cover letter examples we wrote.
The Main Body Of Your Generic Cover Letter
The body of your cover letter is where you need to make the most impact. It should highlight your special technical skills , industry knowledge, and relevant work experience and/or professional training.
You could also include here some details about your very specialaccomplishments, awards, industry recognition, or projects you are super proud of. But don’t duplicate the information from your resume . That will make you sound repetitive. Instead, use the cover letter to provide extra context about the facts and figures you’ve listed on your resume.
For example, you can work in the next paragraph:
At my current role, I helped [company name] increase the average customer order by 15% within 3 months. Using data from Salesforce and Google Analytics, I’ve suggested a new email list segmentation approach and ran a test set of highly-personalized promotion campaigns to repeat customers. The average open rate was 45% (thanks to good titles) and the click-through-rate was 4.5% — higher than the industry average.
Here, the author expands on the general stat (15% order increase) they had shared in their resume by explaining what exactly they did to achieve that. Using these tactics is a solid way to improve the credibility of your claims.
Next, you could go on to mention any relevant educational qualifications you have that can back up your knowledge and expertise in your field of employment. This is optional for more experienced candidates, but a good move for a recent graduate or someone changing careers. Here’s a quick example:
Five months ago, I completed my certification at Nutrition Academy and am now a licensed nutritionist. During my studies, I gave individual consultations to a small pool of clients and you can read their feedback on my website. I believe that my new skillset, combined with past experience in customer support, could make me a valuable addition to the Holistic Wellness Center — a company, placing great emphasis on customer experience.
Lastly, stick to including relevant facts only. Recruiting officers are busy people and would not be interested to read that you currently hold a world record in gum chewing, or that you collect Star Wars memorabilia.
You should leave out ‘filler’ things off your cover letter and instead focus on promoting:
- Core competencies
- Technical and interpersonal skills
- Past achievements.
Cover Letter Conclusion
The final paragraph of the cover letter is the easiest one to keep generic. You should re-confirm your interest in the position and suggest further action by the employer. So you can end your cover letter with something like this:
I’d be glad to further discuss how I could help [company name] achieve its goals. Please let me know when you would like to meet.
Generic Cover Letter Example
Now let’s put all of these things together in a generic cover letter sample.
Your Name Your Phone Number(s) Your Email Address Today’s date
Dear [Company Name] Recruitment Team,
I have over three years’ experience in the hospitality industry, and I believe the knowledge and skills built up during this time make me the perfect candidate for a role within your company.
In my current role as a Customer Experience Manager at [Company Name], I managed to increase our incoming client bookings for our services by 150% in just over 9 months, which helped the business to greatly increase its annual turnover. This, along with my everyday commitment to creating a delightful experience for our guests and B2B partners, has earned me the “Employee of the Year” title.
My skills include, but are not limited to:
- Excellent time-management skills using careful planning and organization of work activities.
- Vendor selection, wholesale prices negotiation, contract management.
- Expert user of Salesforce, SAP, and Hubspot.
- Strong communication and conflict management skills.
- An openness to learning and applying new information.
With my previous experience and expertise, I believe I can hit the ground running and start actively contributing to the business as soon as possible.
Thank you for your time and consideration. I look forward to meeting with you to discuss my application further.
[Your name]
Wrap Up
When you are writing a generic cover letter place a greater focus on your core skills aka those that adapt to suit just about any role across a wide range of different companies.
Also, remember that your cover letter can act as a snapshot of your achievements so far. Your resume has the job of giving your recruiter a more in-depth look at your past education, further education, and training courses completed as well as other work-related experience, but your cover letter is there to introduce yourself and deliver a positive overview of why you should be considered for an interview!
Last updated on December 2020
Elena runs content operations at Freesumes since 2017. She works closely with copywriters, designers, and invited career experts to ensure that all content meets our highest editorial standards. Up to date, she wrote over 200 career-related pieces around resume writing, career advice... more
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What Is a Cover Letter?
Understanding cover letters, types of cover letters, how to write a cover letter, tips for writing a cover letter.
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What Is a Cover Letter? Types and How To Write One
A cover letter is a written document commonly submitted with a job application outlining the applicant's credentials and interest in the open position. Since a cover letter is often one of only two documents sent to a potential employer, a well- or poorly-written letter can impact whether the applicant is called for an interview .
Key Takeaways
- A cover letter is commonly submitted with a job application explaining the applicant's credentials and interest in the position.
- A good cover letter complements the resume and explains why the candidate is the ideal person for the job.
- Common cover letter mistakes can sink a job applicant.
Investopedia / Joules Garcia
Most job postings are done online and no longer require a physical application. Instead, applicants send companies a copy of their resume along with a cover letter either by email or with a hard copy through the mail. A resume offers a glimpse into the professional and academic experience of a potential employee. The cover letter, on the other hand, acts as an introduction written by the candidate to express their interest in the position and what makes them the best fit for the job.
A good cover letter complements a resume by expanding on items relevant to the job. In essence, it's a sales pitch that describes why the applicant is the best person for the position. Career experts advise job seekers to spend time customizing each cover letter for the particular position, rather than using a generic missive. Although this requires extra effort, it can be very helpful in allowing an applicant to stand out above the competition.
The cover letter provides information to the employer about who the candidate is as a professional and as a person. This includes their areas of interest, professional goals, knowledge, skills they've gained over the years, achievements, passions, and aspirations. The cover letter should be a one-page document that provides a clear and concise idea about why the candidate is the best person for the job . It should also highlight the cultural fit.
While there is no set template for a cover letter, the type of letter that you write will depend on the requirements of each individual company or employer. The information that is included in a cover letter will vary depending on the goals and purpose of your application.
- An application cover letter is the most familiar type of cover letter. This is generally written in response to a vacancy that is posted on a company's website or a job board. In addition to answering any specific questions posted in the job ad, it may also highlight any experience or skills that are suitable for the position.
- A referral cover letter is similar to an application letter, but it includes the name of a colleague or employee who recommended the applicant for the open position. A strong referral can help you stand out against other applicants.
- A prospecting cover letter , also known as a letter of interest, is written by a job seeker and addressed to a company where they would like to work. However, it is not aimed at a specific role or vacancy. Instead, this type of letter inquires about open positions in general and may highlight any special skills that make the writer suitable for the company.
When employers post a job ad that requires a cover letter, they may specify certain requirements for the cover letter to address. For example, they may require applicants to answer certain questions, or to respect a certain word limit. It is important to follow these requirements, as they reflect on the applicant's ability to understand and follow directions.
If the employer does not set any expectations, a typical cover letter should be about a page or less, and may include a formal greeting, contact information, and links to the applicant's portfolio or work. It should highlight any special skills, and explain why you would be a good fit for the position. This is your chance to impress the employer: Even if your resume does not have everything an employer wants, a well-written cover letter can make the applicant stand out from the crowd.
However, it is possible to include too much information. Most employers will simply glance at the majority of their cover letters, and a long-winded essay might end up at the bottom of the pile. A few short paragraphs explaining your skills, and why you chose that specific employer, should be enough to put your best foot forward.
Writing a cover letter doesn't have to be tedious—even though it may seem like it's a chore. Here are a few simple tips you may want to consider when composing your cover letter:
- Personalize your letter for each role. Never use a generic cover letter. This means you have to write a new one for each position. Be sure to include your strengths and skills, and explain why you’re the perfect candidate.
- Include contact information. If the posting doesn't include the hiring manager's name, call the company , or check its website. Including this person's name gives your letter a proper greeting and also shows you have initiative. And don't forget to add your contact information, too. This is important if your resume gets separated from your cover letter.
- Simplify your letter. Communicate clearly and concisely. Using complex words and sentences would most certainly fail to convey your intentions with the company and the person reading the letter probably won't bother with the rest of your application.
- Be specific when needed. Don't rehash your resume, so be sure to quantify your accomplishments. For instance, expand on your marketing experience in your cover letter by saying you brought in 200 additional clients each month and increased revenue to $10,000. This can set you apart from candidates with vague personal details.
- Proofread. After you’ve written the letter, go over it a few times to ensure there are no errors. Then ask someone else to do a once-over and recommend any changes you may need to make.
A simple, focused cover letter without any typos or grammatical errors will get you noticed by potential employers.
A perfect resume can often be sabotaged by a poorly thought-out cover letter or one that is laden with mistakes. Whether you include the letter as per required submission guidelines, or you simply want to emphasize your interest in the job, make sure you avoid making these blunders.
- Names matter. This includes the name of the hiring manager, the company, and yes, even yours. Make sure you have the right names and the correct spelling. And don't forget to change the names if you're using the same cover letter for multiple jobs.
- Restating your resume. Since the cover letter is used to identify your skills and explain how your previous experience is applicable to the desired position, don't restate the stuff on your resume. Remember, the cover letter should complement your resume, not just summarize it.
- Keep your letter tight. Recruiters often go through hundreds of applications and don't have time to read through a three-page missive. The absolute maximum length for a cover letter should be one page, with a few concise paragraphs.
- Omit unnecessary details. Stay on topic. There's no need to mention your graphic-design skills if you're applying for an accounting position. It's a good idea to leave out personal things like your IQ, recreational accomplishments, interests, and hobbies. That is unless they relate to the job or company.
- Avoid sounding arrogant. Ensure your cover letter does not make you appear arrogant . While the cover letter is about you and your accomplishments, find a way of saying "I'm the best" without actually saying it. Avoid overusing words like "I," "me," or "my."
- Remember that spelling counts. Typos and grammatical errors can show you didn't bother to proofread your own letter. And make sure to be consistent—don't convey a dash with "--" in one place and "—" in another.
- Design matters : with the proliferation of publishing, design trends, and software, candidates have become creative in making their cover letter stand out from a design perspective. Make sure your cover letter projects your personality in terms of design while remaining professional. That is personal signature and branding.
How Long Should a Cover Letter Be?
According to Indeed , a leading job-seeking site, a typical cover letter should be about three or four paragraphs long and highlight any special experience or achievements that make the applicant exceptionally well-suited to the position.
How Do You Start a Cover Letter?
A cover letter should start with a formal greeting, preferably addressed to the hiring manager. If you do not know who will be reading your cover letter, a generic "to whom it may concern" is an acceptable, albeit old-fashioned, way to address a cover letter. It is also acceptable to address the letter to a title, such as "Dear Hiring Manager," or "Dear Talent Acquisition Team."
What Should a Cover Letter Contain?
An effective cover letter should highlight the applicant's skills, experience, and any achievements that make them a good fit for their prospective employer. It is also a good chance to mention anything that is not included in the resume: For example, if an applicant is drawn to a certain employer because they love a certain product, the cover letter is a great place to mention it. Make sure your cover letter also includes your name and contact information.
In a competitive jobs market, an effective cover letter is one way to make a job application stand out. This is a chance for an applicant to demonstrate why they think they would be a good fit. However, a poorly-written or meandering cover letter can hurt an application more than it helps.
Harvard Extension School. " Resources and Cover Letters: An Extension School Resource ," Pages 3 and 5.
Harvard Extension School. " Resources and Cover Letters: An Extension School Resource ," Page 5.
Jobscan. " Cover Letter Formats ."
Indeed. " What Is a Cover Letter? "
Indeed. " How to Address a Cover Letter (With Examples). "
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60+ Cover Letter Examples in 2024 [For All Professions]
No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must .
Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.
Writing a cover letter, however, is easier said than done.
You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates.
And unless you’re a professional writer, this can be a very hard task.
Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!
Let’s dive in!
21 Cover Letter Examples
#1. career change cover letter example .
Here’s what this cover letter does right:
- Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
- Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
- Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.
Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!
#2. Recent Graduate Cover Letter Example
- Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
- Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
- Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.
Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish!
#3. Middle Management Cover Letter Example
- Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements.
- Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job.
- Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs.
#4. Business Manager Cover Letter Example
- Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career.
- Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through.
- Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.
Check out this article for a complete writing guide and an inspiring business manager resume sample.
#5. Ph.D. Cover Letter Example
Here’s what this cover letter does right:
- Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail.
- Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements.
#6. Senior Executive Cover Letter Example
- Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking.
- Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.
- Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression.
#7. Architect Cover Letter Example
- Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time.
- A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression.
- Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.
Struggling with your architect resume ? Check out our full guide!
#8. Business Analyst Cover Letter Example
- Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.
- Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right?
- Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.
Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume .
#9. Consultant Cover Letter Example
- Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements.
- Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job.
- Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.
For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .
#10. Digital Marketing Cover Letter Example
- Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template.
- Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry.
- Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.
Want to take your digital marketing resume to the next level? Check out our guide!
#11. Graphic Designer Cover Letter Example
- Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.
- Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.
- Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.
Read this guide to write a graphic designer resume that’s just as good as your cover letter!
#12. Administrative Assistant Cover Letter Example
- Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter.
- Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee.
- Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression.
Our article on how to write an administrative assistant resume can help you take your job application to the next level.
#13. Front Desk Cover Letter Example
- Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing.
- Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression.
- Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability.
#14. Human Resources Cover Letter Example
- It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in.
- Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better.
- Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it.
This HR resume guide can help you get your resume just right.
#15. Sales Agent Cover Letter Example
- Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template.
- Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length.
- Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements.
Check out this sales agent resume guide to create an attention-grabbing sales resume .
#16. Receptionist Cover Letter Example
- Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time.
- Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention.
- Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for.
Take your receptionist resume to the next level with this receptionist resume guide .
#17. Information Technology Cover Letter Example
- Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements.
- Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are.
- Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume.
Looking for tips to help you write a great IT resume ? Check out our guide!
#18. Real Estate Cover Letter Example
- Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager.
- Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action.
- Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication .
This real estate resume guide will help you take your resume from good to great.
#19. Teacher Cover Letter Example
- Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles.
- Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter.
- Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job.
Our guide on how to write a teacher resume has all the tips you need to land the job.
#20. Project Manager Cover Letter Example
- Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
- Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data.
- Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this.
This guide on how to write a project manager resume can help you perfect your appication.
#21. Paralegal Cover Letter Example
- Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
- Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
- Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.
Check out this paralegal resume guide to perfect yours.
40+ More Cover Letter Examples and Guides
Couldn’t find a cover letter example for your field? Do not worry.
Below you can find a number of other cover letter examples for different fields and industries:
- Acting Cover Letter Examples
- Accounting Cover Letter Examples
- Administrative Assistant Cover Letter Examples
- Architecture Cover Letter Examples
- Attorney Cover Letter Examples
- Barista Cover Letter Examples
- Bartender Cover Letter Examples
- Business Cover Letter Examples
- Business Analyst Cover Letter Examples
- College Student Cover Letter Examples
- Computer Science Cover Letter Examples
- Construction Cover Letter Examples
- Consultant Cover Letter Examples
- Customer Service Cover Letter Examples
- Data Analyst Cover Letter Examples
- Data Entry Cover Letter Examples
- Dental Assistant Cover Letter Examples
- Digital Marketing Cover Letter Examples
- Elementary Teacher Cover Letter Examples
- Engineering Cover Letter Examples
- Executive Assistant Cover Letter Examples
- Finance Cover Letter Examples
- Graphic Design Cover Letter Examples
- Healthcare Cover Letter Examples
- Human Resources Cover Letter Examples
- IT Cover Letter Examples
- Law Cover Letter Examples
- Management Cover Letter Examples
- Marketing Cover Letter Examples
- Mechanical Engineering Cover Letter Examples
- Medical Assistant Cover Letter Examples
- Nurse Practitioner Cover Letter Examples
- Physician Cover Letter Examples
- Project Manager Cover Letter Examples
- Receptionist Cover Letter Examples
- Retail Cover Letter Examples
- Sales Cover Letter Examples
- Social Work Cover Letter Examples
- Software Engineer Cover Letter Examples
- Substitute Teacher Cover Letter Examples
- Teacher Assistant Cover Letter Examples
- Team Leader Cover Letter Example
What is a Cover Letter?
A cover letter is a one-page document that you submit as part of your job application, alongside your resume .
Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .
A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).
So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.
The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day.
Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).
If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough.
Fortunately, you can follow our tried-and-tested format to make the experience much easier:
- Header - Input your contact information.
- Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
- Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
- The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
- The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
- Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”
Here’s what this looks like in practice:
9 Tips to Write a Cover Letter (the Right Way)
Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."
#1. Pick the right template
A good cover letter is all about leaving the right first impression.
And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?
You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!
#2. Add your contact details on the header
The best way to start your cover letter is through a header.
Here’s what you want to include there:
- Phone Number
- Name of the hiring manager / their professional title
- Name of the company you’re applying to
Optionally, you can also include the following:
- Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
- Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.
#3. Greet the hiring manager the right way
Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter.
A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.
So, how can you find out the hiring manager’s name?
One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.
Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.
If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.
If you still can’t find out the hiring manager’s name, here are several other greetings you can use:
- Dear [Department] Hiring Manager
- Dear Hiring Manager
- To whom it may concern
- Dear [Department] Team
#4. Create an attention-grabbing introduction
Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.
So, it’s essential to catch their attention from the very first paragraph.
The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this:
Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.
As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates.
What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.
For example:
My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.
The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.
Which one are YOU more likely to invite for an interview?
#5. Show you’re the perfect person for the job
One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job.
A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.
In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.
Other than Facebook advertising, I’ve also delved into other online PPC channels, including:
- Google Search
#6. Explain why you’re a great company fit
The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.
After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary .
To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:
- What’s the company’s business model?
- What’s the company's product or service? Have you used it?
- What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?
Then, turn your top reasons for liking to work there into text and add them to your cover letter!
#7. Wrap up with a call to action
To make the end of your cover letter as memorable as possible, you want to:
- Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
- Thank the hiring manager for their time. After all, it never hurts to be polite.
- Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible.
#8. Write a formal closing
Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.
Feel free to use one of the most popular conclusions in a cover letter:
- Best Regards,
- Kind Regards,
#9. Proofread your cover letter
Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included.
The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos!
For an even more comprehensive guide on how to write an impactful cover letter , check out our article !
Cover Letter Writing Checklist
Frequently Asked Questions
Do you still have some questions about cover letters? Check out the answers below:
1. How do I write a simple cover letter?
To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action).
2. What are the 3 parts of a cover letter?
The three parts of a cover letter are:
- The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph.
- The sales pitch is usually the body of the cover letter.
- The conclusion involves a formal closing and a signature line.
3. What makes a great cover letter?
A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”
To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.
Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by.
4. When is a cover letter necessary?
Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .
Even if the hiring manager doesn’t read it, you will look more professional simply by including one.
And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.
If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles:
- How to Write a Resume
- Cover Letter Mistakes to Avoid at All Costs
- Cover Letter Format (w/ Examples & Free Templates)
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4 Cover Letter Examples (Plus Tips on How to Write Yours)
We love having examples. It’s so much easier to decorate a cake, build a model, or yes, even write a cover letter when you know what the end product could look like. So that’s what we’re going to give you—all the cover letter examples and tips you need to make yours shine (unfortunately we’re not experts in cake decorating or model building).
You'll see that writing a cover letter is all about highlighting your relevant skills, professional experience, and accomplishments, while emphasizing your interest for the role in an engaging manner.
Want to get right down to business? Skip ahead to:
Why bother with a cover letter at all?
We bet when you see a job listing that says “ cover letter optional ,” you breathe a sigh of relief, gleefully submit your resume, and move on. But you’re truly doing yourself a disservice by not including a cover letter (or by writing one that’s super generic or formulaic).
“When you’re writing a resume you’re oftentimes confined by space, by resume speak, by keywords—you’re up against a lot of technical requirements,” says Melody Godfred, a career coach and the founder of Write in Color who’s read thousands of cover letters over the course of her career. “In a cover letter you have an opportunity to craft a narrative that aligns you not only with the position you’re applying to but also the company you’re applying to.”
Whether you’re writing a cover letter for a data scientist or marketing manager position, an internship or a senior-level role, a startup or a Fortune 500 company, you’re going to want to tailor it to the role, company, and culture. A strong, customized cover letter will help you explain your value proposition and stand out from the stack of applicants.
If there’s a gap in your resume , you have the opportunity to explain why it’s there. If you’re changing careers, you have the chance to describe why you’re making the switch. If your resume is pretty dull, a cover letter helps you show some personality . And yes, cover letters still get read.
Deep in the job search, or just browsing? These open jobs on The Muse could be your ideal next step »
What do I write in a cover letter? The 3 basic elements
You'll notice from our cover letter examples that the body of your text can vary a lot depending on factors like the position you're applying for, your career stage, and the type of cover letter requested by the hiring manager. For instance, a writing sample cover letter is different from a traditional professional cover letter (we'll get there soon.)
However, there is some information that you can't leave out. It's important to highlight your most relevant experience, skills, and qualifications for the role in any type of cover letter. Plus, make sure to write an engaging first paragraph to grab the reader's attention, and an effective final paragraph, ideally followed by a call to action, in order to leave a lasting positive impression.
You could say that cover letters are a little like puzzles. When you put each component in its proper place (and remove any parts that don’t fit), you create a complete picture. Even though that picture is always different, the types of pieces are basically the same. We've broken down these three key elements for you:
1. An engaging opener
How you start a cover letter is everything. Your opening lines influence whether someone keeps reading—and you want them to, right? “Starting with something that immediately connects you to the company is essential—something that tells the company that this is not a generic cover letter,” Godfred says. “You have to say something that tells the employer, ‘I wrote this just for you.’”
It can be a childhood memory tying you back to the company’s mission. It can be a story about the time you fell in love with the company’s product. It can be an anecdote from another job or experience showing how hard of a worker you are. Whatever you decide to open with, make it memorable.
2. A clear pitch
Use the next few paragraphs of your cover letter to “hit them with the strongest results you have that are aligned with the opportunity,” Godfred says. Ryan Kahn , Muse career coach and founder of The Hired Group , calls this your pitch. In other words, the part where you’re “selling yourself for the position and why you’re qualified for it.”
Additionally, Godfred says, “If you’re someone who’s transitioning careers, and you need to explain that transition, you do it there.”
This section should have a balance of soft and hard skills . Talk about your experience using Salesforce or doing SEO work, but also highlight your ability to lead teams and communicate effectively.
“Companies are embracing authenticity, they’re embracing humanity, they’re looking for people who are going to fit their culture,” says Godfred. “So what are your values? What do you stand for? These values should be as much a part of your cover letter as the super specialized hard skills.
3. A great closing line
Your closing line could include your next steps or a call to action, Kahn says, such as “ I welcome the opportunity to speak with you more about how I can contribute to the team ,” or, “ I would love to schedule a time for us to discuss this role and my experience. ” But more importantly, “You want to make sure that you’re gracious and thanking them,” he says. While seemingly cliché , it never hurts to end on a simple, “ Thank you for your consideration. ”
Does that sound a bit overwhelming? Don’t panic! We’ve got examples of four types of cover letters below: a traditional cover letter , an impact cover letter , a writing sample cover letter , and a career change cover letter . So let’s take a look at these examples, why they work, and how you can use them to craft your own.
1. The traditional cover letter example
A traditional cover letter is similar to what you’d come up with using position-based cover letter templates . It moves in reverse chronological order through your career history, highlighting parts of your past jobs that make you well suited for this position.
You might want to use this type of cover letter if:
- You’re applying to a more formal company (like a law firm or major healthcare company ) or a more conventional role (like a lawyer or accountant).
- You want to play it safe and conservative with your application materials.
What does the job description say?
Imagine you’re applying to a paralegal job opening at a law firm. The job description might include:
Responsibilities
- Draft routine legal documents for review and use by attorneys
- Coordinate and organize materials and presentations for legal proceedings
- Research legal and related issues and report findings and conclusions to team
- Provide overall legal administrative support to the legal team
- Maintain calendars and ensure timely filings
Requirements
- Bachelor’s degree or equivalent of relevant education and work experience
- Strong communication skills (oral and written)
- Strong organizational , multitasking, and prioritization skills
- Proficiency with Microsoft Office Suite and LexisNexis
- Trustworthy, positive, energetic, and optimistic attitude with a willingness to roll up your sleeves
The cover letter example
Here’s an example of a traditional cover letter you could write for this role—keeping things strictly professional but without sounding too boring or jargon-y:
Dear Ms. Jessica Sanchez,
In my five-year career as a paralegal, I have honed my legal research and writing skills, and the attorneys I’ve worked with have complimented me on my command of case law and litigation support. Spiegel Law Firm’s 20 years in practice proves that the firm has strong values and excellent attorneys, and I’d be eager to join such a talented team.
I currently serve as a paralegal for Chandler, Chandler, and Greene, where I work closely with the partners on a number of high-priority cases. During my time here, I implemented a new calendar system that ensures timely filing of court papers. This system has prevented missed deadlines and allowed for better organization of internal and client meetings.
Previously, as a paralegal for the Neuerburg Law Firm, I received praise for my overall support of the legal team and my positive attitude. While working there, I came up with and implemented a plan for digitizing their old files while still ensuring security and privacy. This led to more efficiency when preparing for client meetings and legal proceedings.
My further qualifications include a bachelor’s degree from Rutgers University, a paralegal certificate, and training in LexisNexis, Westlaw, and Microsoft Office Suite.
I would love the opportunity to discuss how I can contribute to your legal team. Thank you in advance for your consideration, and I look forward to hearing from you.
Chase Broadstein [email protected] (222) 222-2222
Download this example
Why this works
This cover letter example is short, sweet, and to the point. It shows the candidate has a knack for getting things done in a thorough and timely manner and a track record for helping out wherever needed. The opening lines also express a genuine interest in this specific firm. Plus, there are some important keywords in there like “calendar system,” “bachelor’s degree,” “paralegal certificate,” and “LexisNexis.”
2. The impact cover letter example
The impact cover letter puts your accomplishments front and center rather than organizing your paragraphs by past roles. You might use a cover letter like this if:
- You’re applying for roles where you’re expected to deliver on certain goals or results (for example, if the jobs involve sales quotas or marketing metrics).
- You haven’t followed a straightforward career path and your past job titles don’t show the extent of your qualifications.
- You want your personality to stand out a bit more than it might in a traditional cover letter.
What does the job description say
Imagine you’ve come across an opening for an email marketing manager . Part of the job description states:
- Manage email marketing strategy and calendar, including copywriting, optimization, monitoring, analyzing, and reporting on campaigns
- Improve campaign success through conversion optimization, A/B testing, and other experiments
- Collaborate with the design team to ensure brand guidelines are followed in emails
- Partner and collaborate cross-functionally with sales, product, product marketing, and data teams
- 3+ years in email marketing
- Experience with Constant Contact, Google Analytics, HTML, CSS, Photoshop, and Microsoft Excel, a plus
- Excellent communication skills (oral and written) and an eye for copyediting
- Strong interpersonal , relationship-building, and stakeholder management skills
- Excellent project management, problem-solving , and time management skills, with the ability to multitask effectively
Here’s an example of an impact cover letter where the writer’s hard skills and successes stand out:
Dear Russ Roman,
I have a problem. See, my inbox currently (and embarrassingly) hosts 1,500 unread emails—including newsletters from at least 50 different brands.
But this problem only fuels my passion for creating emails that are worth opening. Because from my perspective, as someone who can barely get through their own stack of mail, that’s a true win.
I’ve been following Vitabe for years, and can proudly say that I open every single email you send to me. I’m a sucker for a good subject line—“Take a Vitamin-ute—We’ll A-B-C You Soon” being my favorite—and the way your email content feels both fun and expert-backed really speaks to me. This is why I’m thrilled to submit my application for a role as email marketing manager at your company.
I have over four years of experience working in the email marketing space. In my current role at Westside Bank, I was able to implement new email campaigns centered around reengaging churned clients. By analyzing data around the types of clients who churn and the engagement of our current email subscribers, as well as A/B testing headlines and newsletter layouts, we were able to increase email subscribers by 15% and convert 30% of those subscribers to purchase our product, a significant increase from the previous year.
I also launched a “Your Credit Matters” newsletter focused on educating our clients on how they spend and manage their credit—which became our highest performing campaign in terms of open-rates and click-through to date.
Previously, as a member of the marketing team at Dream Diary Mattresses, I collaborated with the sales and product team to understand how I could best support them in hitting their quarterly goals. One specific project involving creating personalized emails for customers drew more people to come back to our site after 30 days than direct paid ad campaigns, leading to a 112% increase in revenue from the last quarter.
I take the content I write and the calendars I manage seriously, editing and refining beyond detail-oriented and into meticulous territory, and I feel my experience and drive would greatly help Vitabe further develop their email program for success.
Thank you very much for your time and consideration. I look forward to hearing from you.
Lad Miller [email protected] (987) 654-3210
This sample cover letter concisely highlights the applicant’s most significant, relevant achievements. By adding context to how their projects were created, monitored, and completed, they’re able to show just how results-driven they are and how they’ve successfully leveraged some of the skills the company is looking for.
One thing worth noting: This person didn’t include keywords such as Constant Contact, Google Analytics, HTML, CSS, Photoshop, or Microsoft Excel—all of which are listed in the job description. But those skills are most likely in their resume already, and leaving them out gives them the space to discuss specific projects and tell a story not visible on other parts of their job application.
3. The writing sample cover letter example
For roles where written communication is key, such as PR, copywriting , or journalism jobs, your cover letter will likely be the first writing sample your future employer sees. So it’s just as important to show your skill set in action through eloquent writing.
- Writing or editing is a key component of the role you’re applying to.
- You want to show off your creativity.
Here’s part of a job description for a staff writer position:
- Pitch and write articles, reporting on timely issues and trends
- Collaborate with editorial and other teams to launch each digital issue and other special projects on schedule
- Evaluate content performance and digital trends on a daily basis to constantly adjust pitches and packaging
- Utilize CMS tools, strategically select photos and videos, and request original graphics to optimize all written content for maximum engagement
- At least 2-3 years of experience creating content at a digital-first outlet
- Strong writing and reporting skills, and the ability to write clearly and quickly
- Familiarity working in a CMS and with analytics tools such as Google Analytics
- Deadline-driven, strategic thinker with a knack for crafting click-y headlines
- Strong collaborator who thrives in fast-paced environments
Have fun with this one, but triple-check for spelling and grammar mistakes, and make sure you’re showing off your best writing. Here's the cover letter sample:
Dear Tai Chen,
Since I could walk, I’ve been dancing. And since I could read, I’ve been glued to Arabesque Weekly. At one point, you featured one of my local heroes—a ballerina who struggled with an injury early in her career and went on to become a principal dancer at Pacific Northwest Ballet—and I plastered the article above my childhood bed. It’s still there today.
That article—and so many others you’ve published—taught me that dancing was about more than just pirouettes and arabesques and that the right kind of writer can shed light on aspects of the art that make it surprising, impactful, and universal. I can be that writer.
As an editorial assistant at TheImprovGroup.com for the past two and a half years, my main responsibility was to get all of our content ready to go live on the site. This included fact-checking, proofreading, adding in HTML where necessary, and finding photos, videos, and GIFs that would complement the content and optimize audience engagement.
As I tinkered with each post, I became intimately familiar with our internal CMS. Reviewing every single article we published and following reactions and engagement helped me gain a deep understanding of what makes a piece really land with our audience.
But by far my favorite aspect of this role has been writing. Each week, I pitch and write at least one article, from 250-word news items to 900-word advice pieces to even longer profiles, features, and personal essays. I love the challenge of developing pitches that align with the trends we see in the data, reflect with the company’s brand and mission, and allow me to flex my creative muscles.
Collaborating with my team to form the best content library we can has been a dream come true. I would be so excited to use my experience to help Arabesque Weekly achieve its goals. And I hope to one day write a story that another little dance lover tapes to their wall forever.
It would be an honor to be a part of your editorial team, and I look forward to the possibility of discussing the opportunity with you.
Hoping to be your next staff writer,
Marlee Wood [email protected] (555) 666-4433
This candidate is clearly passionate about this specific publication and leads with a unique personal anecdote tied to the company’s mission that demonstrates their ability to tell stories in a compelling way. There are relevant keywords and phrases, sure, but they’re not just thrown in there. Their voice comes through in every sentence, proving this person knows how to communicate effectively and creatively.
4. The career change cover letter example
Cover letters can play a big part in helping career changers prove their qualifications—especially when it’s unclear how their skills transfer over to this new field.
You might write a career change cover letter if:
- You want to highlight the transferable skills you have that relate to the job description.
- You want to explain why you’re making the switch and what’s driving you toward this specific industry, company, or position.
Imagine you’re someone who has experience supporting a sales team as an administrative assistant , and you’re now looking to become a sales representative. You come across a job posting that includes:
- Develop new sales techniques and strategies to build pipeline and hit team goals
- Coordinate with other teams to increase lead-generation efforts
- Assist in the processing of new business, including contacting customers to finalize sales and service transactions
- 1-3 years of successful sales experience
- Strong communication skills
- Ability to thrive in a fast-paced, ever-changing environment
- Ability to work independently to plan, set priorities, and effectively organize work
- Proven ability to be persuasive, persistent, and confident in closing a sale
Typically, this type of cover letter should include a compelling narrative about your career change and how you can transfer your past experiences to this new role. Here’s how you might translate your past experience over to this new (and exciting) prospect:
Dear Maria Russo,
The head of sales at Sunshine Inc. was in a bind. She needed six client meetings scheduled, 18 service transactions processed, and a summary of the team’s new lead generation campaign drafted before getting on a flight to Austin—in three hours. So she turned to her cool-headed, sales-savvy administrative assistant for help. That assistant was me. Not only did I execute everything on her to-do list, I did it all before her plane left the ground.
For three years, I worked in lockstep with a busy, growth-oriented sales leader to support the business development team. As the sole administrative assistant in the department, I balanced a swath of competing priorities, ranging from coordinating meetings and inputting data to contacting customers, finalizing transactions, and creating promotional materials. This role helped me develop a comprehensive understanding of the sales cycle, sales strategy, and pipeline growth.
Like many others, my career path hasn’t been entirely straightforward. After leaving Crabapple Media, I enrolled in a local coding bootcamp. Six months later, I emerged with a certificate in computer programming and a certainty that I did not want to be a coder. But education is never wasted. I’m now an aspiring sales representative with experience supporting a thriving sales team and extensive knowledge of the tech space.
Here’s a little bit more about how my experience would translate into this role:
- At Crabapple Media, I assisted in coordinating three annual sales strategy rollouts, yielding an average increase in pipeline of 26% YoY.
- At Sunshine Inc., I supported 12 independent team members in their lead-generation efforts. I also assisted in processing an average of 300 sales transactions every quarter.
- I thrive in busy, ever-changing environments that require me to communicate clearly and concisely. Supporting a high-volume team and a busy executive helped me to hone these skills—I typically sent more than 200 emails a day!
I would, of course, love to schedule a time for us to discuss this role and my experience, and I truly want to thank you for considering me.
All the best,
Olu Abiola [email protected] (123) 456-789
The opener draws you in and makes you want to learn more. It toots the person’s horn, but in a way that’s substantiated. Then, the next couple sections explain their experience in the sales space and other relevant qualifications, before eventually tying that back to why they’re applying to this specific job.
Similar to the impact cover letter, the author lists some of the more important qualities they bring to the table, doing a bit of keyword inclusion and resume gap explaining along the way.
Bonus cover letter examples
To further guide you, check out some more cover letter examples:
- Pain point cover letter example
- Internship cover letter example
- Recent graduate cover letter example
- (Another) career changer cover letter example
- Stay-at-home parent returning to work cover letter example
- Sales cover letter example
- Email marketing manager cover letter example
- No job description or position cover letter example (a.k.a., a letter of intent or interest)
- Example cover letter with no experience
Let’s break down one of our example cover letters real quick
All three professional cover letter examples have some key elements that make them great and able to grab the hiring manager's attention. Check out this handy infographic that breaks down our impact cover letter:
A few more cover letter tips
Here are a few more tips to help the cover letter process:
Start with a “brain dump”
If you’re staring at a blank page, Godfred always recommends that her clients start by getting all their ideas on the page without paying attention to length. Then “ask yourself how you can cut half of it,” she says. You’ll likely find that repeated information and very generic phrases are the first to go. (If it’s still too long, here are some tips for getting your cover letter down to one page .)
Don’t just repeat your resume
You only have so much space to get your point across, so focus on the information that isn’t stated elsewhere rather than simply regurgitating your resume. A good cover letter should complement your resume, so use the opportunity to elaborate your skills and qualifications further, as well as your accomplishments and why you're a good fit for that position.
Focus on quality over quantity
Target the jobs you’re most closely drawn to and qualified for and give them all your energy, rather than trying to churn out hundreds of cover letters, Kahn says. You may not be able to apply to as many jobs, but you’ll have a better response rate.
Remember the ATS
Much like your resume, an applicant tracking systems, or ATS , will be sifting through your cover letter. So you’ll want to scatter relevant keywords from the job description throughout your pitch where it makes sense.
Don’t stress over formatting
You may see flashy cover letter examples across the internet, but for the most part, it just isn’t necessary. An ATS can’t read text that has been formatted beyond using bold, italics, underline, and color, so keep your font and layout simple—especially if you’re submitting your cover letter through an online portal.
Don't forget your contact information
Include your contact information on every page, including your name, phone number, and email. “Imagine you come across a cover letter and you print it out with a bunch of applications to review and it doesn’t have the person’s contact information on it,” Godfred says. “You never want to put yourself in a situation where you’re the right person and they can’t find you.”
Edit your cover letter before submitting
Never submit a cover letter right after you finish writing it—there could be critical errors that you didn't notice while typing. Take some time away from your text, then revisit it like you're reading someone else's letter. Be sure to double-check all the information you've included, paying special attention to:
- The company's name
- The hiring manager's name
- The job title
- Your contact information
- Basic grammar and spelling
You're ready to go
If you've come this far, you're equipped with all the information you need to craft a great cover letter. Hopefully these cover letter examples help as you go to tackle your own. Remember: This is just one small step in the process! Take your time, but learn to move on when you’ve given it your all.
Amanda Cardoso contributed to the latest version of this article.
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2. Open with a salutation. Find the name of the hiring manager or recruiter if you can, and address your cover letter to that person. Even if the letter is generic, addressing it to a specific person indicates attention to detail and consideration. Begin with a formal salutation, such as "Dear Mr. Cortez.".
A cover letter is a short introduction to you that concisely communicates your interest in a job opportunity along with your top skills and relevant experience. It's important to customize your cover letter for each role to demonstrate that you've researched the organization's mission and values. — Genevieve Northup, MBA, SHRM-CP, HCI-SPTD.
Middle paragraph (s) Closing paragraph. Letter ending and signature. Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to 12 points in size. Your letter should be left-aligned with single spacing and one-inch margins. Show Transcript.
We're going to teach you how to craft the perfect general cover letter for all jobs, and provide you with a sample and template to help you save time and impress hiring managers. Our free-to-use cover letter builder can make you a cover letter in as little as 5 minutes. Just pick the template you want, and our software will format everything ...
A cover letter is a one-page document included in your job application (along with your resume). When written well, your cover letter provides employers with important context that isn't covered in your resume. Build My Cover Letter Now. Written By Ida Pettersson Career Coach and Resume Expert. Reviewed By Conrad Benz Content Manager.
A cover letter is a letter containing three to four paragraphs that a job seeker or an internship applicant shares with their prospective employer when applying for a job. A cover letter is submitted alongside the applicant's résumé and in many ways complements it. While a résumé lists the applicant's employment and education history ...
Follow these steps for how to create a generic cover letter: 1. Understand what a generic or general-purpose cover letter is. Generic or general-purpose letters allow you to discuss your qualifications without focus on a specific role. The purpose of a cover letter is to highlight your most impressive qualifications that are relevant to various ...
The goal here is to reaffirm your interest in the role and end the letter politely and pleasantly. Example of a cover letter's call to action: "Thank you for your time in reviewing my hiring documents. I appreciate your time and the opportunity to work with a firm whose reputation is as illustrious as yours.
Cover letter greetings. Dear Jane Smith, Dear Ms. Smith, Dear [Department] Team, Dear [Company Name] Recruiter, Dear [Company Name] Hiring Team, 3. Write an opening paragraph that hooks the reader. Your opening paragraph is your chance to capture the reader's attention and make them want to continue reading.
There are 3 types of cover letters that you can send to a hiring manager. The 3 types are: Application cover letters. Letters of Interest. Email Cover letters. The letter you write is influenced by whether you are going to apply for a job directly, citing a referral, or asking about vacancies that are not advertised.
Here's an example of a generic cover letter for an internship placement. Dear hiring manager, I am thrilled to submit my application for the internship scheme at your company. As a current student at New York University, I am keen to bring my work ethic and enthusiasm for learning to your workplace.
Definition and Examples. A cover letter is a personalized document submitted alongside your resume or CV when applying for a job. It is designed to introduce yourself to the employer, showcase your qualifications, and establish a connection with the hiring manager. Cover letters are crucial in the job application process, as they are the first ...
Choose the Right Cover Letter Template #2. Put Contact Information in the Header #3. Address the Hiring Manager #4. Write an Eye-Catching Introduction #5. Use the Cover Letter Body for Details #6. Wrap It Up and Sign It 5+ Cover Letter Examples by Experience 9+ Cover Letter Examples by Profession. Share this article.
Emailing a cover letter to an employer after you sent in your application is also a great way to ensure that an employer reviews your application. Conveys your knowledge and interest in a company: Your cover letter is a great way to convey the research you completed on an employer and the things you admire about their company and its mission ...
A cover letter is a type of letter you include in your job application. Its main role is to let the reader know what motivated you to apply, and what you can offer. A cover letter is not synonymous with a resume or CV. Typically, a cover letter's main body consists of three paragraphs, each for a different purpose.
The purpose of the intro is to explain who you are, how you've got to know about the job opportunity, and what makes you qualified. Keep it short and sweet up to 2-3 sentences max. You generic cover letter can go like this: My name is Joan Smith and I'd like to get considered for the [position name] at [company name].
Key Takeaways. A cover letter is commonly submitted with a job application explaining the applicant's credentials and interest in the position. A good cover letter complements the resume and ...
Cover letter tips. A well-crafted cover letter can increase your chances of getting an interview with potential employers. Use these tips to impress them and catch their attention: 1. Avoid copying your resume. You can gather inspiration from your resume, but a cover letter is your chance to go in-depth on elements of your work history.
Consultant Cover Letter Example #10. Digital Marketing Cover Letter Example #11. Graphic Designer Cover Letter Example #12. Administrative Assistant Cover Letter Example #13. Front Desk Cover Letter Example #14. Human Resources Cover Letter Example #15. Sales Agent Cover Letter Example #16.
The main purpose of a cover letter is to fill in the gaps in your resume, and give hiring managers a deeper insight into your professional background. The best cover letters act as an effective marketing tool, and the product being marketed is you. According to a recent Resume Genius survey, 68% of hiring managers view cover letters as ...
Follow these guidelines: Make your cover letter single-spaced. Add a space between each section: contact information, salutation, opening paragraph, middle paragraph, closing paragraph and complimentary closing. (There's no need to indent any of your paragraphs.)
Don't panic! We've got examples of four types of cover letters below: a traditional cover letter, an impact cover letter, a writing sample cover letter, and a career change cover letter. So let's take a look at these examples, why they work, and how you can use them to craft your own. 1.
A cover letter should include the following parts: Header. Salutation. Introduction. Body paragraph. Closing paragraph. Letter ending and signature. The following cover letter samples and examples will show you how to write a cover letter for many employment circumstances. Browse cover letters by job title for inspiration.