brand marketing resume examples

• • Managed and grew CleanButt's influencer program, collaborating with top influencers to create high-quality content and drive brand awareness.
• • Developed and executed successful affiliate marketing campaigns resulting in a 25% increase in sales and brand visibility.
• • Identified and built partnerships with key industry players and organizations to expand CleanButt's reach and impact.
• • Oversaw the administrative duties of the content development process, ensuring high-quality content that aligned with BootySpray's brand standards.
• • Stayed up-to-date with industry trends and made recommendations to improve BootySpray's marketing strategies and tactics.
• • Collaborated with cross-functional teams to drive successful product launches and promotional campaigns.
• • Collaborated with cross-functional teams to develop and execute successful marketing campaigns, including email marketing, social media advertising, and influencer partnerships.
• • Analyzed market research and customer data to identify trends and opportunities for growth.
• • Managed and optimized website and social media channels to drive engagement and traffic.

5 Brand Marketing Manager Resume Examples & Guide for 2024

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Things to remember when writing your brand marketing manager experience section, the best way to write your brand marketing manager resume’s skills section, brand marketing manager resume header: tips, red flags, and best practices, writing a strong brand marketing manager resume summary, adding education, courses, and certifications to your brand marketing manager resume, the best format for your brand marketing manager resume, other sections to include in your resume, creating a memorable brand marketing manager resume, what makes a great brand marketing manager resume: key takeaways.

INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Brand Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.

What’s more, the median annual wage for the Brand Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620 , and the highest 10% more than $208,000 .

Our conclusion? The Brand Marketing job market is wide open for candidates.

Top brand marketing manager sections that make the best resume

• Professional summary
• Experience (with numbers and results)
• Relevant skills
• Certifications

Brand Marketing Manager Experience Section Checklist:":

• Keep it short: use no more than 4-6 bullet points per position;
• Go for short, easy-to-read sentences to keep recruiters engaged;
• Focus on relevant job experience that will enhance your application;
• Describe your experience using the C-A-R (challenge, action, result) methodology;
• Ditch buzzwords and go for power words instead.

To illustrate it more clearly, we’ve collected some of the best experience section examples from real Brand Marketing resumes. Check them out below!

• Managed revenue targets of Rs 550cr and a marketing budget of Rs 25cr for Luxury Portfolio- East India.
• Managed 360-degree marketing campaigns, strategic partnerships, competition mapping, brand positioning, and consistency across channels.
• Managed customer insight mapping, customer experience journeys, customer loyalty events, sales enablers and brand health surveys.
• Managed content strategy, newsletters, social media audience of 2 lakhs+, performance marketing & brand awareness across digital.
• Handled pricing strategies, annual marketing budgets & revenue. targets.
• Handled internal communication and C-Suite branding for MD/CEOs office . Key Achievements:
• Achieved a SOV of Rs 47cr in 2017-2018, working directly with CEO and TATA SONS team for Corporate PR & Communications.
• Developed a Loyalty and Referral Program for Tata Realty.
• Launched 88 EAST, an uber-luxury project in Kolkata.
• Built influencer marketing vertical from scratch, tied up with 100 influencers in a span of 2 years.
• Handed revenue targets of Rs 550 cr and a marketing budget of Rs 25 cr for East India projects- 88 EAST,Avenida and Ariana
• Handled B2B channel partnerships and trade marketing
• Responsible for customer insight mapping, customer experience journeys, brand health, 360 degree campaign management, go-to market planning, market research,digital content creation
• Responsible for creating and promoting digital content across the company's owned and earned media resulting in engagement rates of 2.5%
• Handled brand collateral management by collaborating with creative agencies and cross-functional teams like sales, operations, digital
• Achievements:
• Worked directly with MD/CEO and TATA SONS team for CorporateBranding and PR, achieving a MAV of Rs 47 cr in 2017 2018
• Developed Loyalty and Referral Program for Tata Realty
• Launched 88 EAST uber-luxury project in Kolkata
• Built influencer marketing vertical from scratch
• Managed revenue targets of Rs 550cr and a marketing budget of Rs 25cr for East India markets.
• Managed 360-degree marketing campaigns, strategic partnerships, competition mapping and brand building initiatives.
• Handled pricing strategies, annual marketing plans & revenue targets. Key Achievements
• Launched 88 EAST, an uber-luxury residential project in Kolkata.
• Built influencer marketing vertical from scratch, tied up with 100+ influencers in a span of 2 years.
• Handled pricing strategies, annual marketing budgets & revenue targets. Key Achievements
• Work actively on the rebranding of OneFootball with Management and our Creative Director reaching high customer retention and less than 20% churn rate
• Project manager and owner of OneFootball company website (company.onefootball.com)
• Develop, Brief and organise content shooting sessions to increase our brand content library (GenZ pictures/ Street Football)
• Project manager for OneFootball employer/partner/influencer merch
• Develop, brief and creation of OneFootball Store (store.OneFootball.com)
• POC with Influencer Marketing team for special activations
• YT Studio design
• Creative direction & content creation for social media, blogs and website of MATTO Italian Restaurant
• Plan, launch & run online and offline campaigns
• Lead on new and innovative ways to increase sales
• PR & Networking ; relationships with customers, institutions and third parties
• Overseeing and developing marketing campaigns
• Conducting research, analyzing data to identify audiences.
• Devising and presenting ideas and strategies.
• Promotional activities.
• Compiling and distributing financial and statistical information.
• Writing and proofreading creative copy.
• Maintaining websites and looking at data analytics.
• Organizing events and product exhibitions.
• Updating databases, using CRM systems.
• Coordinating internal marketing, organization’s culture performance.
• Managing campaigns on social media.
• Created full 360-go-to market plans, content roadmaps with budget exceeding 1cr
• Successfully launched Experience Centre in Hyderabad
• Ideated, developed and implemented robust referral program which resulted in 233% increase in revenue
• Worked with various brand partners and internal teams to create high quality content
• Implemented consumer research and market trends into actionable insights for sales communication strategies
• Oversaw content creation (shoots, interviews, video, etc.)
• Worked closely with the sales department to develop and execute effective promotional programs
• Conducted business analysis and presented KPI reviews
• Managed brand activations, and ATL activities across multiple cities
• Trade&Retail Marketing and Communication Strategy;
• Marketing Working Budget Management (SAP/BI user);
• PR & Digital Agency Coordination;
• Advertising Management (above and below the line)
• In-Store Visual Merchandising Coordination;
• In-Store Communication Management (Windows and POP);
• Training Events Planning;
• Stores Maintenance Management;
• Management and Negotiation with Vendors.
• Market research and analysis
• Successful opening of 2 new sales markets: USA, Russia
• Implementation of marketing campaigns
• Brand representation at industry events in Chile, Russia, USA
• Designed a new brand identity and overlooked the creation of 25+ engaging product designs, scaled product development and curated marketing content for varied business’s programs.
• Revamped social brand identity, visuals and messaging with 10% brand awareness lift to ensure proper and consistent communication and embodiment of the brand’s identity and reach to the audience.
• Developed and executed marketing campaigns leading to increase in 20% engagement via incremental sales.
• Achieved 17% increase in website traffic by implementing Digital marketing with the use of Email Marketing, SEO, content creation through social media channels like Facebook and Instagram.
• Managed total marketing budget of 50 million INR and increased overall market share by 25-30%
• Facilitated end-to-end campaign management through Trade Marketing channels, including ATL and BTL modes, merchandise developments, PAN India Sourcing and handling supply chain setups.
• Developed brand guidelines and brand book for all internal segments as a product development specialist.
• Worked and implemented a web-based in-house ERP tool alongside Product and Techoonology team for efficient Marketing Budgeting.

Don't make the same mistake everyone else does. What we mean is, don't list your Brand Marketing Manager job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.

Action verbs for your brand marketing manager resume

Recommended reads:

• Resume Job Description: Samples & Tips To Help You Enhance Your Application
• How to Describe Your Resume Work Experience

Brand marketing manager resume: skills section checklist

• Scan the job advert for keywords worth including in your resume;
• List both hard and transferable skills;
• Leave room for discussion: include some of your skills in other sections of your resume;
• Focus on skills that prove your expertise and leave the irrelevant ones behind.

Checklist for your brand marketing manager resume header

• Your name and surname in a legible and larger resume font
• The job title you’re applying for or your current job title as a subheading to your name
• Link to your portfolio or online profile, such as LinkedIn
• Address (City and State for the US; just your city for rest of the world)
• Email address
• Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

• [email protected]
• [email protected]
• [email protected]
• [email protected]
• [email protected]
• How to Put LinkedIn On Your Resume
• How to Write A Resume Headline

Include a link to your portfolio in your Brand Marketing Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.

Brand marketing manager resume summary checklist:

• Mention your position and total years of experience in the field;
• Highlight 1-2 of your top achievements;
• Go for shorter sentences and keep them to the point – don’t include anything that doesn’t support your application;
• Add 2-4 keywords present in the job description.

Resume summary formula:

Your summary should act as an elevator speech, briefly promoting how you will benefit the employer if hired. Pitch your strengths in the summary and expand on them in your Brand Marketing Manager experience section. Give examples like how your work benefited each employer.

• 10+ Resume Objective Examples & How To Guide

Education section tips and tricks:

• Add info about your highest degree level, incl. year of graduation, place of study, and degree subject;
• Mention some education-related awards you’ve received;
• Share a bit more about your certifications (if they are relevant);
• Entry-level applicants: Tailor your education section by including classes that are relevant to the position you’re applying for.

Top certifications for your brand marketing manager resume

Digital Marketing Course For Managers & Entrepreneurs

Complete Understanding Of Digital Marketing Platforms To Create A Digital Marketing Strategy For Your Company & Brand

Branding & Brand Management: Branding Strategy Brand Tactics

Branding Guide MBA Level : Brand Management, Branding Strategy, Brand Building | #1 Branding Course from top MBA F100 XP

How to become a Digital Marketer & Land a Well-Paid Job

Head of Growth for top Silicon Valley & EU startups shares secret tips on becoming a stellar Growth Hacker

Marketing Strategies of Consumer Brands (FMCG/CPG)

Essential learning for aspiring Brand Managers

Brand & Marketing: Build a Memorable Brand for social IMPACT

POSITION and GROW your brand on a step-by-step marketing system that generates value for all stakeholders!

• Perfecting the Education Section on Your Resume
• How to List a Major & Minor on Your Resume (with Examples)

If you hold a certain major and a minor, your majors should be mentioned first.

Choosing the right format for your resume might seem difficult, regardless of whether you’re a newbie or a master. In short, there are three basic resume formats for you to choose from:

• Reverse-chronological resume format ;
• Functional skills-based resume format ;
• Combination (or Hybrid) resume format .

The choice you make depends on your level of experience and the company you’re applying for.

The reverse-chronological resume format is great for you if you have at least 10 years of experience, no employment gaps, and are not looking for a career change. Here, you are expected to list all your previous jobs in a reverse-chronological format, starting from your most recent position and going back to the oldest one. It’s perfect for experienced individuals who are looking for a straightforward way to highlight their expertise.

The functional skills-based resume format, on the other hand, is great for recent graduates or professionals with large employment gaps. It focuses on skills and education, rather than experience. This makes it ideal for showing you’re the right fit without putting too much emphasis on your lack of (relevant) experience.

If you’re looking for something a bit more creative, go for the combination resume format. It’s a mix of the reverse-chronological and the functional skills-based formats, which makes it ideal for all types of applicants. What’s more, it’s considered modern and innovative, and isn’t this what you want your application to feel like anyway?

After choosing the right format for your Brand Marketing resume, it’s time to perfect the layout and style .

• Go for traditional 1-inch resume margins ;
• Choose a simple resume font , sized 10-12p;
• Make sure that the length of your resume matches your applicant profile: try to fit in a one-page template ; two-page template are suitable only for candidates with over 10 years of experience.
• Save your resume in PDF to avoid issues around formatting and unauthorized editing.

Looking for more ways to make your application stand out? Read this article !

• Resume Headings To Stand Out With
• Parts of a Job-Winning Resume: How to Choose Resume Elements

Test your draft Brand Marketing Manager resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.

Depending on the type of company, your position, and your general desire to experiment and showcase your creative side, you might want to add some additional sections to your resume. Some examples include:

• Publications
• Hobbies and interests
• Language skills
• Volunteer work

You want your resume to put you in front of other candidates even when the competition is high, right? Right!

One of the easiest ways to do this is by adding a drop or two of creativity . You can choose a colorful and out-of-the-box template, or maybe even put a ‘what my typical days look like’ section at the bottom of your resume

It’s totally up to you. Just make sure to match the level of creativity to the industry, the position, and the company.

• Choose a resume layout that sends the right message across and fits your current career situation;
• Create a resume header that shows your desired job title, and easy to find contact numbers;
• Be specific about your experience, accomplishments and future goals in your summary;
• Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
• List soft skills backed by examples;
• Add all of your technical skills and certifications that you have and match the job description;
• Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.

Looking to build your own Brand Marketing Manager resume?

• Resume Examples

How to Write a High School Resume

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Brand Marketing Manager Resume Examples: Proven To Get You Hired In 2024

Brand Marketing Manager Resume Template

Download in google doc, word or pdf for free. designed to pass resume screening software in 2022., brand marketing manager resume sample.

A brand marketing manager is responsible for ensuring that a company’s brand expectations, targets, and strategies are met. The role focuses on developing a brand marketing strategy and partnership. It maintains the budget, collaborates with marketing management, and reports performance. This resume illustrates an experienced brand marketing manager. As mentioned before, it’s favorable for any brand manager to have a postgraduate qualification, so this resume cites an MBA. It focuses on public relations and their upholding, opportunity awareness, and effective plan development. This resume highlights the skills implicit in work experience more than it lists them. This helps recruiters understand the detail-oriented eye, good work ethic, and communicative abilities.

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Recruiter Insight: Why this resume works in 2022

Tips to help you write your brand marketing manager resume in 2024,    highlight relations with customers and personnel..

Notice how this resume underscores relations with customers and qualified personnel in other departments. There are significant words such as “inspired and mentored” as well as public relations in the use of marketing tactics. You should be as open as possible about your capacity of satisfying customers and your ability to uphold relations amongst coworkers. This shows recruiters what they need: quality relationship management.

   Introduce growth and engagement scores.

Notice how this resume lists engagement and satisfaction. Just as growth is needed, establishing a secure base is too. Showing customer satisfaction and engagement proves to recruiters that you understand the depth of consumer relations and you can effectively maintain it.

Brand Communications Manager Resume Sample

Marketing campaign manager resume sample, senior marketing executive resume sample.

• Brand Marketing Manager Resume Tips

We spoke with hiring managers at leading companies like Procter & Gamble, Nike, and Coca-Cola to gather their best advice for creating a strong brand marketing manager resume. They shared insider tips on what they look for when hiring for these roles, and how you can make your resume stand out. Here are six essential tips to help you craft a resume that will impress recruiters and land you an interview.

   Quantify your brand marketing achievements

The most effective way to showcase your brand marketing skills is by quantifying your achievements:

• Launched new product line resulting in $5M in sales within first 6 months
• Developed and executed social media campaign that increased Instagram followers by 25% and engagement by 40%
• Led rebranding initiative that improved brand awareness scores by 15 percentage points

Recruiters want to see the measurable impact you've had in previous roles. Use hard numbers whenever possible to add credibility and context to your accomplishments.

   Highlight your cross-functional leadership

Brand marketing managers rarely work in isolation. Emphasize your ability to collaborate and lead across different functions:

• Partnered with product and engineering to define go-to-market strategy for new mobile app, resulting in 500K downloads in first quarter
• Collaborated with sales to develop product positioning and messaging, contributing to 25% increase in lead generation
• Worked with finance to develop and manage $2M annual digital marketing budget

Showcasing your cross-functional leadership demonstrates that you can drive results by influencing and aligning stakeholders around a shared brand vision.

   Demonstrate strategic and analytical thinking

The best brand marketing managers are strategic thinkers who use data to guide their decisions. Show that you have this skill set:

• Conducted market analysis and identified whitespace opportunity for new product, resulting in successful $10M product launch
• Analyzed customer insights data to inform brand repositioning strategy, leading to 10% lift in brand preference scores
• Developed and presented business case to executive leadership for $5M increase in marketing budget, resulting in approval

Highlighting your ability to think strategically and leverage data will give recruiters confidence that you can develop insight-driven brand strategies that deliver business results.

   Tailor your keywords to the job description

Many companies use applicant tracking systems to scan resumes for relevant keywords. Customize your resume for each job by weaving in keywords from the job description:

• Experienced marketing professional with a record of developing successful campaigns

If the job description mentions specific skills like 'brand positioning' or 'marketing analytics', include those terms in your resume:

• Marketing leader experienced in brand positioning, campaign development, and leveraging marketing analytics to drive results

This will increase the chances of your resume making it through the initial screening process and being seen by a human recruiter. Just be sure to only include keywords that genuinely reflect your skills and experience.

   Showcase your brand storytelling abilities

Brand marketing is all about crafting compelling stories that connect with customers. Use your resume to showcase your ability to do this:

Accomplished brand marketer with a track record of developing powerful brand narratives that engage customers and drive business growth. Adept at translating brand strategy into high-impact creative campaigns that span digital, social, and traditional channels.

Throughout your resume, highlight examples of how you've used storytelling to bring brands to life and make an emotional connection with customers. This could include developing brand characters, crafting origin stories, or creating interactive digital experiences.

   Provide context about the companies you've worked for

Brand marketing can look very different depending on the size and type of company. Provide brief context about your previous employers so recruiters can better understand your experience:

• Brand Manager, Acme Corporation

This doesn't tell recruiters much about the scope of your role. Instead, include key details:

• Brand Manager at $500M global CPG company, leading marketing for skincare portfolio with $50M annual revenue

Metrics like company revenue, retail distribution, or customer base can help recruiters quickly gauge the scale and complexity of your past roles. This context allows them to better assess the potential impact you could have at their organization.

Skills For Brand Marketing Manager Resumes

Here are examples of popular skills from Brand Marketing Manager job descriptions that you can include on your resume.

Skills Word Cloud For Brand Marketing Manager Resumes

This word cloud highlights the important keywords that appear on Brand Marketing Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more likely you should include it in your resume.

How to use these skills?

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• Brand Manager Resume Guide & Examples for 2022

Improve your Brand Marketing Manager resume, instantly.

Use our free resume checker to get expert feedback on your resume. You will:

•  Get a resume score compared to other Brand Marketing Manager resumes in your industry.

•  Fix all your resume's mistakes.

•  Find the Brand Marketing Manager skills your resume is missing.

•  Get rid of hidden red flags the hiring managers and resume screeners look for.

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Brand Marketing Manager Resumes

• Template #1: Brand Marketing Manager
• Template #2: Brand Marketing Manager
• Template #3: Brand Communications Manager
• Template #4: Marketing Campaign Manager
• Template #5: Senior Marketing Executive
• Skills for Brand Marketing Manager Resumes
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• Similar Brand Manager Resume Templates
• Other Manager Resumes
• Brand Marketing Manager Interview Guide
• Brand Marketing Manager Sample Cover Letters
• Brand Manager - 2024 Resume Guide
• Alternative Careers to a Brand Manager
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3 Brand Marketing Manager Resume Examples For 2024

Brand Marketing Manager Resume

Clean brand marketing manager resume, modern brand marketing manager resume.

• Brand Marketing Manager Resume Writing 101

You oversee all aspects of a company’s marketing ecosystem, ensuring that each new initiative and campaign aligns with the business’ values and branding image. You also look critically at data and results, using key information to ensure that each branding decision drives better sales.

But while you may have no problem collaborating with company executives and marketing personnel, you may still have questions about your resume.

We’ve got this: I’ve spent years helping people in your profession to attain their career goals. Check out these 3 resume templates and cover letter writing advice I’ve put together for you!

or download as PDF

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What Matters Most: Your Skills & Work Experience Sections

Skills can be tricky to balance for managers in any field since both soft and hard skills are necessary for success. Be sure you include both, but be specific about everything you list!

Don’t just say you’re “good with people” or anything similarly generic. Think of how you’re good with people, and what your interpersonal abilities achieve. Are you an incredible team strategist?

Do the same with technical stuff: List software skills by name and let them stand alone to imply how you use them (for now!). What social media management programs or platforms are you best with?

Here’s what I mean:

9 Most Popular Brand Marketing Manager Skills

• Adobe Photoshop
• Paid Advertising
• Sprout Social
• Google Analytics
• Google Docs
• Data Presentation

Sample Brand Marketing Manager Work Experience Bullet Points

Recruiters may love to see abilities like yours, but they’ll be extra eager to see what you can do with them! Now’s the time to expand on those skills like I mentioned earlier.

How did you use your preferred programs to achieve data-driven results? What team initiatives did you lead beyond expectations? How did your new, innovative branding strategies increase sales and profits?

Make sure each bullet point in your experience section is quantifiable and extremely relevant to your job role. Use every opportunity to provide numerical data that measures your positive impact. Metrics are a must!

Here are some samples:

• Used company Twitter to respond to public figures, gaining 1.6M retweets and over 310K new followers
• Managed customer connections, responding to 98% of serious inquiries and comments within 12 hours and boosting satisfaction rates by 23%
• Generated social media strategies across 6 platforms, resulting in 94% uptick in consultation bookings
• Crafted solutions-oriented approach to ad campaigns, resulting in a 379% improvement in campaign performance
• Utilized CRM insights to develop robust campaign plans, increasing website visitation by 127%

Top 5 Tips For Your Brand Marketing Manager Resume

• Brand marketing is all about adaptation–to your company’s evolving brand voice, your target audience’s changing interests, and shifting market trends. Show that you can handle this by including a wide variety of experience points.
• Brevity is especially important for a brand marketing manager, since a big part of your role involves condensing information smoothly for others. Demonstrate this ability by keeping your bullet points concise!
• While you certainly want to avoid rambling at all costs, you can (and should!) still let your personality shine through. Revisit the job description and look for wording that you jive with. Reflect the tone.
• What I mean by that is that you should avoid including random numbers that don’t really affect anything. For example, there’s not much point in specifying how large a team was unless that gives context for how impressive your results were!
• Go for whichever resume template spotlights your strongest points. If your skills are especially awesome, give them their own column. If your experience is the star of the show, let it span the whole page.

Frequently Asked Questions

• Yeah, you really should! But it isn’t bad–just look for key skills or emphasis points in the original job description and answer them in your resume. Slight changes can go a long way.
• Again, really push that versatility. Use context for your experience points to show why you accomplished what you did in the first place, and use metrics to show what you gained for the company. Let your work history tell a story of success!
• While you should emphasize technical and data-focused abilities in your skills section, your experience section is the perfect place to show your ability to work with people. Mention any times you worked on group projects or cross-departmental plans to build the brand.

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• Resume Examples
• Brand Manager Resume Sample & Writing Guide [20+ Tips]

Brand Manager Resume Sample & Writing Guide [20+ Tips]

Our customers have been hired by:

A bad advertisement can bury a great brand. And a bad resume can make a great brand manager completely invisible.

You not only have a head full of fantastic ideas, but you also know everything about marketing. So it’s time to put your knowledge into practice. Be your own brand ambassador and increase the recruiters’ awareness of your professionalism with a neat brand manager resume.

This guide will show you: 

• A brand manager resume example better than 9 out of 10 other resumes.
• How to write a brand manager resume that will land you more interviews.
• Tips and examples of how to put skills and achievements on a brand manager resume.
• How to describe your experience on a resume for a brand manager to get any job you want.

Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click. See 20+ resume templates and create your resume here .

Create your resume now

Sample resume made with our builder— See more resume examples here .

Are you representing a brand? If yes, you might want to switch over to: Brand Ambassador Resume Sample & Guide

Looking for other jobs in sales and marketing? Here’s a couple of guides you might find interesting:

• Marketing Resume
• Digital Marketing Resume
• Market Research Resume
• Sales Manager Resume
• Consultant Resume
• Business Resume
• Marketing Manager Resume
• Social Media Manager Resume
• Product Manager Resume
• Product Marketing Manager Resume
• Resumes Examples for Any Job

Brand Manager Resume Sample

Florence Whitmer

[email protected]

812-568-9742

Dynamic and team-focused brand manager with 7+ years of experience in a fast-paced environment. Eager to support Nike with top-class organizational skills and in-depth knowledge of integrated marketing campaign tactics. In previous roles developed innovative marketing strategies and boosted sales by 50% and won  Product of the Year  Award.

Work Experience

Senior Brand Manager

Adidas, New York, NY

2013–2015

• Created marketing objectives against business unit priorities.
• Implemented consumer research and market trends into actionable insights for sell-in and sell-thru communication strategies.
• Created full 360-go-to market plans, content roadmaps and oversaw the creation of the tools for all apparel.
• Managed a high performing and engaged team of 5 marketing specialists and analysts.
• Oversaw content creation (shoots, interviews, video, etc.) for seasonal initiatives and product drops across to be used on all channels including retail, online, paid media and newsroom
• Worked with the Senior Manager for Sell-In and Strategy to shape the messaging and strategy of the business unit.

Key achievement:

• Managed 4 seasonal marketing campaigns and production budgets for all apparel that boosted sales by 50%.
• Developed innovative merchandising strategy to differentiate the brand from our competitors that increased retail sales by 30%.

Brand Manager

2011–2013

• Developed and executed brand communication strategy across all platforms (digital multimedia, marketing/sales materials, trade shows, education, photo shoots, and promotions).
• Collaborated and directed the work of outside marketing and PR agencies.
• Worked closely with the sales department to develop and execute effective promotional programs.
• Tracked and adjusted brand support spending to achieve budgeted levels.
• Managed monthly product forecasting requirements to achieve fitting inventory targets.
• Conducted business analysis and presented KPI reviews.
• Launched a new line of women’s accessories and won  Product of the Year  Award. Increased sales by 35%.

Cornell University, New York, NY

B.A., Marketing

• Analytical skills
• Communication
• Interpersonal skills
• Marketing principles, practices, and procedures
• Market research
• Multi-tasking
• Organization
• Project management

Certifications

• Facebook Blueprint
• Canva Design School
• Google eCommerce Analytics Training
• German—Communicative
• French—Communicative
• Extreme sports
• Aerial photography

Here’s how to write a brand manager resume that manages to deliver:

1. Choose the Best Format for Your Brand Manager Resume

A brand manager is responsible for promoting the image of the company as well as the products or services the company offers. This is why a brand manager resume should highlight such skills as creativity, business acumen, great organization, and communication skills.

Your resume must instantly communicate your personal brand value, and prove that you know how to take care of building someone else’s brand.

Here’s a list of proven guidelines that will help you make your the most of your brand manager resume:

• Prepare the best heading for a resume , you don’t have to put any address on your resume . In most cases, your mobile number and email will do.
• Make sure you know what sections a standard resume should include . Don’t miss any!
• Pick out your ideal resume format . The chronological resume template will be your choice 9 out of 10 times.
• Select the best font for a resume . Keep it professional. Avoid fancy looking ones.
• White space is your friend. Crammed resumes never look good.
• Not sure whether to submit a Word or PDF resume ? The latter works best. But if you’ve been asked to deliver yours as an MS Word, do it.

2. Write a Brand Manager Resume Objective or Summary

Your brand manager resume should open with the so-called profile summary for a job .

It’s a short introductory paragraph that can take the form of either a resume summary or resume objective.

Here’s how to distinguish between the two:

A professional resume summary is a great choice for candidates with more than 2 years of brand management experience . It brings up your key achievements and offers a short rundown of your previous experience.

A resume career objective works best for entry-level positions or career transitioners. Why? Well, it concentrates on your transferable skills  to convince the hiring manager you’re a great fit for the position.

Either way—

Your resume profile will become much more convincing if you add some numbers to it to prove what your true impact is.

Pro Tip : Leave writing this section for the very end. It’s a short version of your brand manager resume, so it’ll be much easier to write once you’ve got the full-length version on hand.

3. Create the Perfect Brand Manager Job Description for a Resume

Here’s the deal:

Your resume work experience section is where you close the deal with the hiring manager.

It only needs to show one thing:

You’ll get the job done better than anyone else.

How to do this?

Learn how to tailor your resume to a job posting :

• Put your latest position first. Follow it up with the previous ones.
• Make sure the job titles on your resume are understandable and describe the nature of your job. Also, list the company names and dates worked.
• Display your duties and achievements on a list of bullet points. Up to seven bullets per position will be enough.
• See to it the bullets contain resume action words such as managed, boosted, delivered, improved, etc.
• Focus on your relevant experience. Don’t list everything you’ve ever done in your life.

Pro Tip: If you find it hard to quantify every experience bullet, find up to 3 things you can put a number to and present them in a key achievements subsection.

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a  professional resume template here for free .

When you’re done, Zety’s resume builder will score your resume and our resume checker will tell you exactly how to make it better.

4. Make Your Brand Manager Resume Education Section Great

Listing education on a resume is important.

All the more so as you can get some additional points for your educational endeavors and certifications you hold.

• If you have more than 5 years of experience, you can keep your brand manager resume education section short and sweet. Degree, school name, location, and graduation year will be enough.
• Less than 5 years of professional experience? Your assistant brand manager resume education section will benefit from including info on your GPA (if higher than 3.5), academic achievements and honors, extracurricular activities, and relevant coursework.

Listing certifications on a resume is always welcome. Just put them in a dedicated section to make sure they have all the visibility they deserve.

5. Highlight Your Brand Manager Skills

Displaying the right skills on your brand manager resume is crucial.

Use the list below to get inspired:

Brand Marketing Manager Resume—Skills

• Product development
• Sales management
• Sales marketing budget
• Social media
• Team management
• Teamwork skills
• Critical thinking
• Decision making
• Leadership skills
• Problem solving
• Time management

It’s crucial for you to concentrate on relevant skills. Don’t put all the things you can do. Dog walking is a skill, but your associate brand manager resume won’t necessarily benefit from it.

This is how to pick out the best skills for your brand manager resume:

• Start with making a list of all skills to put in a resume . Include a soft skills list , as well as a list of technical skills for a resume ).
• Look at the job offer again to see what skills the employer is looking for specifically.
• Take another look at your list and find the ones you have.
• In your brand manager resume focus only on your strongest skills and list them in your key skills section.
• Make sure your entire brand manager resume is full of skills: you can put some in your resume profile. See to it that you can explain each skill you list by referring to your experience section.

Pro Tip: Populate your key skills section with up to 10 of your top skills. Leave out the ones you don’t have a great grasp of.

6. Add Other Sections to Your Brand Manager Resume

Boost your personal brand proposition by adding extra sections to your brand manager resume:

• Language skills
• Achievements and awards
• Volunteer work

7. Attach a Brand Manager Resume Cover Letter

If you’re asking yourself:

Should I include a cover letter?

The answer is: yes, you should.

A well-written cover letter can double your chances of landing an interview. Only half of the candidates send them, but more than 50% of recruiters expect them.

If you know how to do it, writing a cover letter will be smooth:

• First, make sure you know all about formatting a cover letter .
• Write a captivating cover letter first paragraph .
• Don’t focus on what you want, but what you have to offer.
• Remember: cover letter endings are just as important as openings.

Finally—

Double-check that the length of your cover letter is within acceptable margins.

Pro Tip : To show you’re a serious candidate, learn how to follow up on a job in a short email.

Here we go!

This is how to make a job-winning resume for brand manager positions.

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here.  Here's what it may look like:

See more cover letter templates and start writing.

Are you writing a brand manager resume for the first time? Or perhaps you’re a seasoned pro eager to help the rookies out? We’d love to hear from you, leave your comment below!

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• Brand Marketing Manager Resume Example

Resume Examples

• Common Tasks & Responsibilities
• Top Hard & Soft Skills
• Action Verbs & Keywords
• Resume FAQs
• Similar Resumes

Common Responsibilities Listed on Brand Marketing Manager Resumes:

• Develop and execute brand marketing strategies to increase brand awareness and drive sales
• Conduct market research and analyze consumer trends to inform brand positioning and messaging
• Manage and oversee the development of marketing materials such as advertising campaigns, social media content, and email marketing
• Collaborate with cross-functional teams including product development, sales, and creative to ensure brand consistency across all touchpoints
• Monitor and report on brand performance metrics such as sales, customer engagement, and brand sentiment
• Identify and pursue new opportunities for brand partnerships and collaborations
• Manage budgets and allocate resources effectively to maximize ROI
• Stay up-to-date on industry trends and best practices in brand marketing
• Develop and maintain relationships with key stakeholders including media outlets, influencers, and industry associations
• Mentor and train junior marketing team members to develop their skills and knowledge in brand marketing.

Speed up your resume creation process with the AI-Powered Resume Builder . Generate tailored achievements in seconds for every role you apply to.

Brand Marketing Manager Resume Example:

• Redesigned and re-launched the company's entire digital marketing infrastructure, driving an overall 125% uptick in website traffic, 90% increase in sales conversion rates, and an 11% growth in total users for the year.
• Spearheaded implementation of digital campaigns across multiple channels, resulting in a 20% increase in sales, 47% increase in engagement and a 7% increase in digital presence YoY.
• Streamlined the product marketing process, delivering a 50% reduction in time-to-market and a 35% improvement in market share within the first year.
• Implemented a targeted advertising campaign that generated a 25% increase in customer engagement and drove a 40% increase in sales.
• Created and presented a marketing plan that led to a 25% increase in brand recognition, resulting in increased sales and customer loyalty
• Launched and managed a successful product launch that increased brand recognition by 20%, exceeding company goals
• Developed and managed a loyalty program that increased customer retention by 15% and boosted repeat sales by 20%
• Partnered with internal and external teams to increase the reach of campaigns and generate a positive return on investment (ROI) of 30%
• Coordinated PR activities to increase brand advocacy and raise brand awareness by 15% in target markets
• Developed effective customer segmentation and engagement strategies that led to a 20% increase in customer loyalty and repeat sales
• Participated in trade shows and industry events, presenting the brand to new audiences and generating a 25% increase in leads and potential customers
• Developed and implemented a brand-centered marketing plan that increased brand awareness by 10% in target markets
• Digital marketing
• Campaign planning and execution
• Content marketing
• Social media marketing
• Email and direct marketing
• Web analytics and optimization
• Copy-writing and editing
• Project management
• Creative problem-solving
• Market research and analysis
• Strategic planning
• Budgets and cost control
• Cross-functional team leadership
• Vendor and stakeholder management
• Brand positioning and development
• Customer segmentation and targeting
• Communication Studies

Top Skills & Keywords for Brand Marketing Manager Resumes:

Hard skills.

• Brand Strategy Development
• Marketing Campaign Planning and Execution
• Market Research and Analysis
• Digital Marketing (SEO, SEM, PPC, Social Media)
• Content Marketing
• Email Marketing
• Marketing Analytics and Metrics
• Budget Management
• Project Management
• Brand Identity and Messaging
• Event Planning and Execution
• Sales Enablement and Support

Soft Skills

• Leadership and Team Management
• Communication and Presentation Skills
• Collaboration and Cross-Functional Coordination
• Problem Solving and Critical Thinking
• Adaptability and Flexibility
• Time Management and Prioritization
• Empathy and Customer-Centric Mindset
• Decision Making and Strategic Planning
• Conflict Resolution and Negotiation
• Creativity and Innovation
• Active Listening and Feedback Incorporation
• Emotional Intelligence and Relationship Building

Resume Action Verbs for Brand Marketing Managers:

• Strategized
• Collaborated
• Conceptualized
• Implemented
• Coordinated
• Personalized
• Differentiated

Generate Your Resume Summary

Resume FAQs for Brand Marketing Managers:

How long should i make my brand marketing manager resume, what is the best way to format a brand marketing manager resume, which keywords are important to highlight in a brand marketing manager resume, how should i write my resume if i have no experience as a brand marketing manager, compare your brand marketing manager resume to a job description:.

• Identify opportunities to further tailor your resume to the Brand Marketing Manager job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Complete the steps below to generate your free resume analysis.

Related Resumes for Brand Marketing Managers:

Assistant brand manager, senior brand strategist, creative brand manager, entry level brand manager, brand management intern, experienced brand manager, senior brand manager, brand strategist.

Brand Manager Resume Examples

Working as a brand manager can be a rewarding career for people who enjoy understanding others’ motivations and thinking and is ideal for enterprising people who enjoy seeing projects through to fruition. LiveCareer’s brand manager resume examples show you how to write an effective resume for your job search. From writing to formatting to designing your document, our examples make it clear what recruiters look for in top candidates.

OUR RECOMMENDED EXAMPLE

Table of contents, what is a brand manager, what makes this a great brand manager resume example, 3 brand manager professional summaries examples, 3 brand manager work experience section examples.

• Top Skills for a Brand Manager

Brand Manager FAQs

Resume success stories.

Brand managers are responsible for developing and maintaining the image of a company, product and/or service. In many cases, brand managers oversee a group of products or services and ensure that they meet and exceed customer expectations. They achieve this through thorough market research, brand positioning and brand marketing campaigns. According to the Bureau of Labor Statistics , jobs for brand managers typically require a bachelor’s degree. The BLS also indicates that courses in business law, economics, finance and statistics can be valuable.

Finding a fulfilling career as a brand manager is easier with the right resume. LiveCareer’s brand manager resume examples can help. Use our professionally written resumes as inspiration or adapt them to suit your needs. Here are a few ways that our resume examples assist in your writing process:

• Professionally-worded content: Explaining your accomplishments in detailed, tangible terms is essential to landing the job. Our resume examples, written by certified resume writers, show you the words and phrases to use to get the attention of a recruiter. Or, use our Resume Builder, which offers pre-written content suggestions for every section of your brand manager resume.
• Resume format options: Examples like these can help identify the right resume format for your level of work experience. In this resume example, the job seeker has a decade of experience in the field and chose a chronological format to highlight both her experience and career progression. For those with less work experience, choosing a functional or combination resume format might be more appropriate.
• Template selection: When deciding on a resume template, select one that matches the culture of the organization to which you are applying. The example job seeker chose a relatively traditional design with small, blue accents at the top. The subtle design works well for a conservative team. For more colorful design options, check out our library of resume templates.

Your professional summary is your first chance to impress hiring managers. It is a good place to highlight your most noteworthy brand marketing skills and achievements. LiveCareer’s brand manager resume examples can serve as inspiration as you write your professional summary. Here are three additional examples:

• Motivated brand manager with eight years of experience in software marketing. In-depth knowledge of market research and consumer analytics. Detail-oriented professional seeking to use unique skills and insights to support company initiatives and goals.
• Enthusiastic brand manager ready to apply classroom learning to a professional setting. Strong understanding of consumer product market and effective positioning strategies for this space. Dedicated team member focused on achieving success through collaboration.
• Multi-talented brand manager who has worked in the enterprise technology field for over 11 years. Capable communicator with result-driven approach to marketing initiatives. Certified Marketing Management Professional with extensive knowledge of the market.

Your unique work history is one way you stand out from other applicants. As a brand manager, use this section to show off metrics that demonstrate the impact of your performance. LiveCareer’s brand manager resume examples show you how. Here are some additional examples to consider:

• Managed digital marketing campaigns for a group of six products that generated over $5 million in annual revenue between them.
• Conducted extensive marketing research to help position brand to optimize results.
• Analyzed performance data to enhance brand marketing, achieving a 10% increase in sales.

Top Skills for Your Brand Manager Resume

Employers are seeking brand managers with relevant and unique skill sets. LiveCareer’s brand manager resume examples help you identify the most sought-after, industry-specific skills. Here are some additional high-value hard and soft skills to consider for your resume:

Hard Skills

• Brand positioning
• Marketing and consumer needs analysis
• Google AdWords

Soft Skills

• Creative vision
• Persuasive writing
• Flexibility
• Strong sense of initiative

Building Your Brand Manager Resume with Our Builder:

Select a Resume Template

Choose Pre-Written Phrases

Download, Print and Apply

What are a brand manager’s responsibilities?

What makes a great brand manager, what is the difference between a product manager and brand manager.

A brand manager is responsible for creating and promoting the desired message of a business’s products and/or services. This can include arranging advertising and marketing campaigns as well as implementing sales promotion strategies. Brand managers often collaborate with other departments and technical staff to develop correct and effective brand collateral.

A great brand manager must have excellent customer service and presentation skills. Doing the job well requires an understanding of the wants, needs and perceptions of the product or service’s target audience. Therefore, brand managers must excel at analyzing market data and other research. A customer-centric mindset is also helpful.

Product managers and brand managers play similar roles. These titles are sometimes used interchangeably. However, typically, brand managers focus on developing and promoting the brand around a product or service. Conversely, product managers focus on developing new and existing products while ensuring their success on the market. Often, brand managers work on the company image while product managers work on desirable products.

*As seen in :

Brand Marketing Resume Sample

The resume builder.

Create a Resume in Minutes with Professional Resume Templates

Work Experience

• Works in partnership with Consumer Sales team and Newsroom resources to ensure the organization’s message is consistently communicated across multiple owned, earned, social and paid channels to meet growth objectives in intended target audiences
• Strategy and Messaging: Develop our marketing vision and build the strategy to ensure consistent brand and product messages connect with riders
• Communication : Educate, inspire, and influence the global teams to foster understanding and alignment
• Go To Market: Identify, create and deliver comprehensive plans to deliver best-in-class marketing within the budget, ensuring sell-thru and elevating the brand
• Vision: Build the plans and harness internal momentum for winning
• Responsible for planning & executing marketing activities related to the gift card program across all channels. Closely monitors competitors and industry best practice to bring recommendations for innovation & growth
• Oversee program operations, including management of inventory, allocation, activation, production, and other program staples (fixtures, placement, communication, and back-end processes)
• Partner with analytics team to report out gift card insights and analysis that drive decisions on marketing, promotions, card inventory, and
• Define an activation strategy for key marketing partnerships, including the execution of the activation campaign elements and coordination with partner organizations
• Manage brand design elements including on property, sales or development team collateral working with internal and external agencies
• Ensure Brand Performance Support and Brand Culture teams are informed of new and ongoing marketing initiatives
• Participate in the management of the brand marketing budget
• Collaborate with other marketing teams for execution of multi-brand initiatives and/or product pilots, including portfolio and Hilton HHonors marketing teams
• Work closely with hotels in pre-opening to ensure successful conversions and maximized exposure within Hilton channels as well as support tactical executions to drive business
• Partner across a cross functional global team to ensure strategies and directives of the Curio Collection Brand are carried out in accordance with brand objectives
• Lead the brand marketing component of General Manager and Director of Sales orientations
• External vendor management (card services processor, online fulfillment partner, & 3rd party vendors)
• Serve as internal point of contact for gift cards
• Responsible for management of Gift Card program budget, including forecasting, tracking, & communicating expenses
• Activate and optimize in-market brand campaigns across multiple touch points
• Work with agencies to develop digital marketing programs
• Analyze marketplace and consumer insights to provide recommendations to Sr. Mgmt
• Develop a comprehensive marketing solution to an existing opportunity /challenge (Summer Project)
• Understand the consumer purchase journey and how to influence at each point of the journey

Professional Skills

• Strong PC skills including MS Word and PowerPoint, as well as online publishing skills and knowledge of content management systems would be desirable
• Excellent storytelling skills, with a demonstrated ability to translate technical functionality into compelling creative customer-centric narratives
• Strong interpersonal skills including diplomacy and flexibility to work effectively across the organization
• Strong copy writing and editing skills, especially related to print, web, email and other marketing collateral
• Strong analytical, writing, critical thinking and problem solving skills
• Dynamic presenter with strong public speaking, facilitation, and influencing skills
• [endif]Strong writing and editing skills for digital, traditional media, and social content

How to write Brand Marketing Resume

Brand Marketing role is responsible for analytical, interpersonal, leadership, editing, organizational, marketing, presentation, digital, excel, content. To write great resume for brand marketing job, your resume must include:

• Your contact information
• Work experience
• Skill listing

Contact Information For Brand Marketing Resume

The section contact information is important in your brand marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:

• First and last name
• Telephone number

Work Experience in Your Brand Marketing Resume

The section work experience is an essential part of your brand marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to. This section, however, is not just a list of your previous brand marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand marketing position you're applying to. The work experience section should be the detailed summary of your latest 3 or 4 positions.

Representative Brand Marketing resume experience can include:

• Good communication skills and great at building strong relationships
• Very strong experience with brand development and proven track record in owning and steering brand messaging and story-telling
• Strong analytical and critical thinking skills to read and interpret data offering meaningful insights
• Strong organization, presentation and writing skills
• Have a passion for creating positive social impact, and a desire to use your skills to do good for the world
• Understanding the firm’s strategic objectives in order to effectively support program planning and development

Education on a Brand Marketing Resume

Make sure to make education a priority on your brand marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.

Additional details to include:

• School you graduated from
• Major/ minor
• Year of graduation
• Location of school

These are the four additional pieces of information you should mention when listing your education on your resume.

Professional Skills in Brand Marketing Resume

When listing skills on your brand marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.

Present the most important skills in your resume, there's a list of typical brand marketing skills:

• Strong influencing skills combined with the ability to see a 'one company' picture in the context of country priorities
• Highly collaborative marketing leadership role, with need for strong influencing skills
• Demonstrates flexibility and can effectively manage through a fast paced, fast changing ambiguous environment
• Good conceptual and problem solving skills
• Strong organizational skills, deadline driven and ability to manage projects
• Demonstrated leadership and time management skills as well as the ability to work within a team environment

List of Typical Experience For a Brand Marketing Resume

Experience for brand marketing director resume.

• Excellent oral and written communications skills. Superb analytic and strategic thinking skills required
• Great communication, and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment
• Strong editing and/or copy editing and proofreading skills; knowledge of editorial style
• Strong oral and written communication skills including content strategy and editing for both print and digital channels
• Excellent oral and written communication skills including content strategy and editing for both print and digital channels
• Exemplifies leadership with strong skills in managing people
• Highly data driven, analytical, motivated, decisive leader with excellent managerial skills and ability to thrive in an agile working environment
• Strong time management, planning and project execution skills
• Strong communication, analytical skills

Experience For Brand Marketing Intern Resume

• Strong MS Office suite skills (Excel, Word, and PowerPoint) required
• Outstanding verbal, written, presentation and influencing skills
• High critical thinking, reasoning and problem-solving skills
• Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints
• Successfully apply communication skills across a diverse range of business activities and projects including brand and marketing and media relations
• A great story teller with excellent demonstrable experience in outstanding content production and marketing

Experience For Brand Marketing Specialist Resume

• Proven experience leading and collaborating within cross-discipline teams
• Marketing experience (internship experience is okay)
• Strong competency and experience with using campus as consumer segment and as a market, personally and professionally
• Drive a culture of creativity, continuous improvement and innovation, advanced influencing skills
• Interpersonal, verbal and presentation skills, including ability to interact with senior leaders and highly intellectual thinkers

Experience For Director of Brand Marketing Resume

• Work effectively in cross-functional teams across business disciplines, including sales operations, product and support
• Advertising experience (agency or client side) with large agency management experience
• Experience in consumer package goods, healthcare or retail marketing
• Exemplary, flexible written communication skills
• Lead cross-functionally and build deep relationships. Influence skills are critical
• Manage timelines and deadlines effectively
• To ensure regular communication with all departments and to be pro-active in approach as to how communication can be achieved efficiently and effectively

Experience For Brand Marketing Associate Resume

• Marketing & communications fundamentals – possess a solid understanding of marketing and communications basics to drive business goals
• Having a strong creative sensibility is critical for this role as well as being able to work in a fast paced environment
• Understanding and experience working with traditional and digital communication channels
• Marketing experience in a product launch environment
• Saving down evidence for all brands within the category for the team

Experience For VP, Brand Marketing Resume

• Experience analyzing data, identifying trends, summarizing results and making recommendations based on findings
• Experience in marketing, with a blended focus on brand, acquisition, experiential marketing, &campus focused marketing
• Translate the marketing strategy into deliverable marketing campaigns and to identify short and long-term marketing priorities
• Experience creating & operationalizing user journey and buyer messaging maps across multiple channels
• Track record of building, growing, and sustaining strong brands within insurance, financial services, or professional services industry
• Strong capability of leading through influence and building compelling business cases to sell in ideas
• Marketing experience such as product marketing, advertising, creative services or customer insights
• Experience developing marketing value propositions and positioning statements

Experience For VP Brand Marketing Resume

• Demonstrate understanding of your property brands’ strategic plans; use marketing to help solve business problems in creative ways
• Experience in a marketing role either at an advertising agency or on the client side
• A go-getter with a strong work ethic, entrepreneurial spirit, and passion for cutting edge marketing
• Experience in Brand Planning, Brand Management and Marketing
• Build strong digital foundations and infrastructure, training region and market partners for ongoing implementation
• A marketing professional with a background in advertising and technology and 10+ years of experience
• Oversee complexes internal marketing budgets and how to allocate funds across a wide range of brand and marketing priorities
• Experience partnering with product development to bring new products to market

Experience For Head of Brand Marketing Resume

• Experience in developing and implementing trade shows and events
• Experience vetting and/or managing social media influencers
• Solid understanding of brand marketing principles and strategy
• Demonstrated understanding of brand and product marketing principles
• Digital marketing experience in brand, agency, marketing tech, and/or media/platform
• Experience with marketing tech platforms across the advertising value chain
• Solid understanding on all brand related researches and consumer testing protocols
• Experience integrated marketing or marketing analysis

Experience For Brand Marketing Executive Resume

• Experience working collaboratively with internal cross-functional teams and in environments with structured marketing processes
• Experience in marketing analytics and understanding quantitative analysis
• Experience using competitive and customer insights to refine marketing plans or campaigns
• Experience implementing both acquisition and retention marketing initiatives
• Experience executing marketing programs for immunization services projects
• Job Related/Industry Experience: 15 years or more managing all B2C marketing touch points for a reputable brand in respective industry

Experience For Brand Marketing Assistant Resume

• Manage a variety of projects simultaneously and prioritize tasks by analyzing urgency, dependencies, etc
• Compile styling briefs for brand stylist prior to each campaign shoot
• Experience with monitoring, engagement, and analytics platforms (e.g. Google Analytics, Hootsuite, Facebook Insights, Shoutlet, Curalate, and etc)
• Previous experience in marketing, entertainment, PR, food, or hospitality
• Proven track record of delivery of ATL communications including digital, social, TV, print, OOH and radio
• Demonstrable experience managing multiple creative and media agencies across a number of campaigns
• Strong working knowledge of MS office suite particularly Word, Excel and PowerPoint

List of Typical Skills For a Brand Marketing Resume

Skills for brand marketing director resume.

• Strong client service mindset and ability to interact effectively across all levels of an organization
• Strong communication, leadership, analytical and project management skills
• Excellent verbal and written communication skills including content strategy and editing for both print and digital channels
• Has the ability to prioritise effectively and works accurately and well under pressure and to tight deadlines
• Excellent verbal, written and presentation development skills
• Excellent communications skills – fluency in verbal and written English (additional European languages, especially French, desirable)
• An experienced PR pro with a strong background supporting advertising, sponsorship and brand marketing efforts
• Strengthen intern’s communication, analytical and influencing skills in a fast-paced industry undergoing tremendous change

Skills For Brand Marketing Intern Resume

• Consumer marketing experience with a demonstrated ability to proactively lead marketing initiatives
• Highly motivated, highly efficient with proven experience of achieving targets and meeting deadlines
• Prior lifestyle branding / brand marketing experience (lifestyle brands)
• Proven experience in managing large brand programs – including creative development, media and measurement
• Proven experience in managing integrated product marketing programs in asset management across both print and digital mediums
• Analytical skills are helpful in measuring ROI and presenting results
• Demonstrated ability to thrive under pressure, meet deadlines, multi-task and adapt to shifting priorities and challenges

Skills For Brand Marketing Specialist Resume

• Strong experience developing creative brand campaigns
• Strong experience and understanding of social media strategies, tools and execution
• Proven experience of success in a creative marketing role, preferably within the beauty industry (not essential)
• Experience of leading a number of projects simultaneously and ability to juggle priorities and hit deadlines
• Strong experience creating transformational communications plans focused on culture and leadership communication
• Superior program and project management skills – coordinating multiple players and parts
• Demonstrated "hands on” experience with leads generation, content marketing, brand management awareness and Social/ Influencer Engagement campaigns
• Demonstrate a strong interest in luxury fashion, eCommerce, and all things digital
• Communicates Effectively and Consistently

Skills For Director of Brand Marketing Resume

• Highly creative, collaborative, and able to translate strategy into visual execution, ability to communicate effectively verbally and visually
• Proven experience analyzing performance, identifying trends and presenting key findings for paid digital marketing programs
• Great communication skills, quickly able to gain trust and confidence with people at all levels
• Think innovatively and solve problems effectively
• A strong “agency as partner” management experience
• Strong commercial acumen, good understanding of the technology market is an advantage
• Proven work experience or internship in Marketing
• Excellent and effective communicator and presenter
• Able to navigate effectively through matrix-organization and build relationships with key business partners

Skills For Brand Marketing Associate Resume

• Organizing priorities, handling multi projects with hands-on attitude
• Working on validating the idea with consumer until the final development steps through multiple research tools
• Experience developing and executing a variety of brand marketing tactics, including video/radio/media/PR campaigns
• Direct experience in digital marketing – including the latest trends and tactics in social, mobile and online video marketing
• Experience writing and executing marketing plans
• Experience providing public relations counsel in support of clients’ efforts around sponsorships, advertising and brand marketing
• Direct experience in a premium brand, with at least 5 years managing or directing consumer brand marketing teams
• An understanding of the creative development process; experience developing plans, releases, pitches and content oversight

Skills For VP, Brand Marketing Resume

• Experience in planning and executing sponsorships, events and activations
• Skilled at providing a balanced perspective and providing information that speaks to target audiences
• A strong passion for working in Marketing at Sky
• Experience managing significant marketing budget
• Experience in marketing with core responsibilities creating and

Skills For VP Brand Marketing Resume

• Experience leading marketing teams with a focus on strategy and
• Journalism or content marketing background, incl online B2B marketing experience
• Brand Marketing experience in cycling, sport, fashion, or women’s arena (6+ years)
• Strong marketing acumen: product launches, segmentation / targeting
• Relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance
• Lead on brand reporting: consolidate campaign data across all channels [broadcast and social] and lead on monthly reporting sessions

Skills For Head of Brand Marketing Resume

• Experience developing interactive dashboards and reports using visualization tools such as Tableau
• Five (5) years high-level marketing and/or operating experience in a resort casino environment with overall responsibility for profit and loss
• Drives subscriber and channel retention through effective communications planning, commercialization and marketing program development and execution
• Experience in marketing at a two-sided marketplace (consumer/b2b)
• Experience working with multiple agency partners; ability to multitask and manage multiple projects simultaneously
• Strong knowledge of digital and social media landscape and channels, including influencer networks
• Strong interest in marketing, especially survey / Voice of Customer (VoC) analytics

Skills For Brand Marketing Executive Resume

• Someone with strong ties to the sports, advertising and entertainment media space
• Experience in managing external partner relationships
• Experience in marketing and/or brand management
• Experience managing partner relationships
• Experience of managing creative agencies
• Has a strong attention to detail, competent at managing campaigns across multiple touchpoints
• Experience of leading suppliers, external agencies and third parties
• Excellent communication and creative writing capabilities

Skills For Brand Marketing Assistant Resume

• Experience in the interplay between brand and performance marketing
• Experience in managing internal teams, agencies and freelance staff
• Direct experience managing complex projects that cut across large organizations
• Experience managing external vendors and partners
• Flexible attitude to prioritising workloads daily
• Aptitude with numbers and strong commercial acumen
• Experience in the fashion sector is highly beneficial, however is not essential

List of Typical Responsibilities For a Brand Marketing Resume

Responsibilities for brand marketing director resume.

• Strong interpersonal skills with ability to communicate and negotiate effectively across all levels and all functions of the organization
• Excellent communicator, both verbal and written, with strong organizational skills
• Experience working across a matrixed organization and proven influencing skills for senior management
• Excellent language and communication skills in German and English, both oral and written
• Strong computer skills, including knowledge of MS Office programs such as Power Point
• Proven strategic , analytical and conceptual skills

Responsibilities For Brand Marketing Intern Resume

• Demonstrate problem solving and independent decision-making skills
• Strong analytical skills and the ability to work with data
• Excellent MAC computer skills
• Flexible and strong organizational skills
• Strong analytical skills – ability to interpret complex data and distil into useful and actionable information
• Excellent communication/presentation skills and ability to communicate with Global Groups/Teams, Senior Management, Suppliers, Agencies, etc…

Responsibilities For Brand Marketing Specialist Resume

• Excellent leadership skills to be able to lead agencies, suppliers, and cross functional teams
• Highly organized, independent and detail oriented with strong follow up skills
• Strong Powerpoint and presentation skills, proficiency in Outlook, Word and Excel
• Brand Marketing experience. Strong preference for Consumer Goods (CPG) exposure
• Excellent interpersonal skills with the ability to build relationships and influence others
• Experience managing a multi-disciplinary team with competing priorities and different skill sets
• Self-management; Proven ability to prioritize while multi-tasking a number of high-priority assignments
• Experience as a brand marketing lead; experience running brand campaigns for a top consumer brand required
• Proven experience in dealing with marketing agencies and freelancers

Responsibilities For Director of Brand Marketing Resume

• Strong project management and experience with building brands and managing multi-channel campaigns
• Gate1: Do consumer validation research to validate the innovation idea by working closely with insights, R&D and finance
• Prior experience working with licensed categories
• Product/brand management marketing experience in a studio or consumer packaged goods
• Work efficiently and effectively to create business-unit brand portfolios with global brand managers
• Work closely with Creative Agencies to ensure delivery of an idea that works effectively TTL
• Exceptional people and communication skills and client focus; ability to interact with senior leaders as well as colleagues across the firm
• Pricing, finance, or analytical experience within a consumer goods environment
• A collaborative team player with exceptional intercultural and people management skills

Responsibilities For Brand Marketing Associate Resume

• Highly organized and able to handle multiple concurrent projects effectively
• Experience with website analytics with a focus on user experience
• Demonstrated experience managing teams, developing talent
• Effectively manage time across diverse and multiple work streams
• Exceptional oral and written communication skills including content strategy, development, and editing for both print and digital channels
• Strong integrated marketing communications and creative development experience
• Demonstrated leadership with 2+ years’ managerial experience or team lead
• Prior Employer Brand Management experience

Responsibilities For VP, Brand Marketing Resume

• Superior interpersonal skills with the ability to communicate to all levels of management with tact, diplomacy and professionalism
• Demonstrated experience leading global brand & creative strategy across multiple regions/countries
• Partnering with business aligned communications teams to deliver coordinated and effective engagement programmes and campaigns
• Demonstrated success in fostering a supportive, collaborative, and high performing team as well as identifying and developing new talent
• Experience identifying, managing, and leveraging partners and vendors

Responsibilities For VP Brand Marketing Resume

• Proven track record at leading a team and delivering successful results consistently
• Good understanding in hotel marketing
• Leadership experience with strategic planning and marketing of successful interactive communities
• Proven track record for managing interactive communities and creating positive and successful community engagements
• Experience in financial services marketing or retail marketing
• A connector within the organization, values building strong working relationships
• Experience in marketing, brand, brand strategy and naming and brand implementation
• Proven track record in delivering successful marketing strategies that deliver business results
• Integrated marketing campaign experience across all channels

Responsibilities For Head of Brand Marketing Resume

• Strong relationship building between multiple departments
• Experience in public relations, brand or social marketing
• Seven+ years of marketing experience
• Experience in leading the production of multi-media creative projects that aim to both educate and inspire the market
• Experience or interest in the investment banking/financial services sector
• Experience in Retail Brand Marketing
• Effective writing style that’s fresh, consistent and customer friendly; creative approach to content development

Responsibilities For Brand Marketing Executive Resume

• Experience working with external stakeholders
• Solid understanding of general business strategies/tactics
• Experience working with in-house and external agencies
• Develop a brand framework and messaging strategy; drive it to execution with measurable impact across the 12 markets we operate in
• Leadership experience working in an international environment
• Experience writing copy, captions, and headlines

Responsibilities For Brand Marketing Assistant Resume

• (Internship) experience in consumer focused marketing; ideally in the sports industry
• Experience delivering branded collateral across multiple channels – e.g. print, digital, and mail
• Professional experience in communications
• Strategic agility to drive results with a strong analytical mindset
• Build good relationships with the creative agency and be the day-to-day POC for all queries, and set and co-ordinate agency status meetings
• Communications experience either in-house or agency

Related to Brand Marketing Resume Samples

Director, brand marketing resume sample, manager, brand marketing resume sample, marketing / brand manager resume sample, marketing & advertising resume sample, senior digital marketing resume sample, specialist digital marketing resume sample, resume builder.

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Brand Marketing Manager resume examples for 2024

A brand marketing manager's resume should highlight a diverse set of skills, including brand management, project management, digital marketing, and consumer insights. According to Dr. Melissa Goodson Ph.D. , Associate Professor, Marketing & Management at The College of St. Scholastica, "Marketing students will leave the program with critical skills including email marketing, website design, strategic planning, social media, and content creation." Abhijit Roy , Professor of Marketing at the University of Scranton, also emphasizes the importance of digital marketing and social media skills. For certifications, Geraldo Matos , Assistant Professor of Marketing at Roger Williams University, recommends Google Ad and Google Analytics, as well as Facebook Blueprint, Hootsuite, and HubSpot. These skills and certifications will position a brand marketing manager to succeed in the marketplace and stand out on their resume.

Brand Marketing Manager resume example

How to format your brand marketing manager resume:.

• Match the job title on your resume to the applied role
• Highlight achievements instead of responsibilities in your work experience
• Limit your resume to one page as recommended by recruiters and hiring managers
• Communication and time management skills are valuable for brand marketing managers
• Brand marketing managers should possess soft skills like creativity and intellectual curiosity
• Being able to interpret consumer data and identify consumer needs is crucial for brand marketing managers

Choose from 10+ customizable brand marketing manager resume templates

Choose from a variety of easy-to-use brand marketing manager resume templates and get expert advice from Zippia’s AI resume writer along the way. Using pre-approved templates, you can rest assured that the structure and format of your brand marketing manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Brand Marketing Manager resume format and sections

1. add contact information to your brand marketing manager resume.

Brand Marketing Manager Resume Contact Information Example # 1

Hank Rutherford Hill

St. Arlen, Texas | 333-111-2222 | [email protected]

2. Add relevant education to your brand marketing manager resume

Your resume's education section should include:

• The name of your school
• The date you graduated ( Month, Year or Year are both appropriate)
• The name of your degree

If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

• Academic awards (Dean's List, Latin honors, etc. )
• GPA (if you're a recent graduate and your GPA was 3.5+)
• Extra certifications
• Academic projects (thesis, dissertation, etc. )

Other tips to consider when writing your education section include:

• If you're a recent graduate, you might opt to place your education section above your experience section
• The more work experience you get, the shorter your education section should be
• List your education in reverse chronological order, with your most recent and high-ranking degrees first
• If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

Check More About Brand Marketing Manager Education

Brand Marketing Manager Resume Relevant Education Example # 1

Bachelor's Degree In Business 2001 - 2004

Indiana Wesleyan University Marion, IN

Brand Marketing Manager Resume Relevant Education Example # 2

Bachelor's Degree In Communication 1985 - 1988

Towson University Towson, MD

3. Next, create a brand marketing manager skills section on your resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

• Include 6-12 skills, in bullet point form
• List mostly hard skills ; soft skills are hard to test
• Emphasize the skills that are most important for the job

Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Example of skills to include on an brand marketing manager resume

Communication strategies refers to the practice of effectively planning how communication can be used to complete certain objectives. This includes who to speak with, how to communicate (whether by phone, targeted marketing, or social media), and the language used in the message. Communication strategies also focus on the general goals of the communication, whether that is to sell a good or service or promote an idea.

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Top Skills for a Brand Marketing Manager

• Brand Marketing , 10.8%
• Digital Marketing , 7.9%
• Marketing Campaigns , 5.7%
• Brand Management , 5.4%
• Other Skills , 70.2%

4. List your brand marketing manager experience

The most important part of any resume for a brand marketing manager is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of brand marketing managers" and "Managed a team of 6 brand marketing managers over a 9-month project. "

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

• Employed social networking tools (Twitter & Facebook) to keep readers informed of breaking news.
• Gathered news and promoted articles and videos, utilizing Facebook and other social media.
• Updated website daily, managed Facebook/Twitter/ Instagram accounts.
• Reported six major front-page stories while covering breaking news events involving technology or the Internet.
• Promoted The Mash by posting recent published articles on Facebook and Twitter to gain more traffic to the publication.
• Helped facilitate a new digital marketing strategy aimed at expanding the online engine holding hundreds of used medical parts.
• Gathered referrals by utilizing the internal CRM system, LinkedIn, Jigsaw, and company websites.
• Directed cross-functional teams in online marketing initiatives that strengthened the Target brand and drove sales.
• Directed project teams in technology business case development, resulting in clearly defined technology ROI.
• Invented off-the-shelf retail product in partnership with Wal-Mart, driving customers to online sign-up process.
• Designed and developed online marketing campaigns for my online clients increasing their revenue by 90%.
• Organized and implemented email nurture campaigns and other internet marketing efforts.
• Supported the Executive Director and Program Director in managing financial reporting, business planning, recruiting and CRM creation and management.
• Established Facebook presence that emulates the personality of 'Bruce'.
• Prepared a Software Requirements Document (SRD) for the entire CNCU project at T-Mobile.
• Produced content for weekly promotional emails and monthly electronic newsletter for SMB and Public Sector audiences of 2.7M+ subscribers.
• Led organic search engine marketing (SEO) for consumer segment defining optimization instructions used for all of HP.
• Measured performance using competitive tracking reports and ROI analysis.
• Developed and managed the Public Sector web strategy for printing and personal computing on HP.com.
• Managed project which interfaced with HP Shopping e-commerce site which integrated usage data to provide a differentiated customer experience.

5. Highlight brand marketing manager certifications on your resume

Specific brand marketing manager certifications can be a powerful tool to show employers you've developed the appropriate skills.

If you have any of these certifications, make sure to put them on your brand marketing manager resume:

• Professional Certified Marketer (PCM)
• Certified Blockchain & Digital Marketing Professional
• Certified Social Marketing Associate (CSMA)
• Google Data Analytics Professional Certificate
• Certified Management Accountant (CMA)

6. Finally, add an brand marketing manager resume summary or objective statement

A resume summary statement consists of 1-3 sentences at the top of your brand marketing manager resume that quickly summarizes who you are and what you have to offer. The summary statement should include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to emphasize skills and experiences that feature in the job description.

And if you're looking for a Brand Marketing Manager job, here are five employers hiring now:

• Meta Jobs (16)
• The Walt Disney Company Jobs (12)
• Nike Jobs (10)
• Eli Lilly and Company Jobs (8)
• Dell Jobs (30)

Common brand marketing manager resume skills

• Brand Marketing
• Digital Marketing
• Marketing Campaigns
• Brand Management
• Project Management
• Integrated Marketing
• Consumer Insights
• Communication Strategies
• Market Research
• Brand Positioning
• Strong Project Management
• Website Content
• Channel Marketing
• Brand Awareness
• Creative Briefs
• Brand Development
• Creative Development
• Market Trends
• Strategic Thinking
• Marketing Mix
• Google Analytics
• Business Objectives
• Social Media Marketing
• Product Development
• External Agencies
• Product Line
• Competitive Analysis
• Global Brand
• Creative Agencies
• Business Development
• Email Marketing
• Sales Growth
• Direct Reports
• Content Creation
• Integrated Marketing Campaigns
• Brainstorming
• Content Marketing
• Budget Management
• Trade Shows
• Brand Activation

Brand Marketing Manager Jobs

Links to help optimize your brand marketing manager resume.

• How To Write A Resume
• List Of Skills For Your Resume
• How To Write A Resume Summary Statement
• Action Words For Your Resume
• How To List References On Your Resume

Updated March 14, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Brand Marketing Manager Resume Examples

Are you looking for a job as a brand marketing manager? If so, having a well-written resume can make a big difference when it comes to standing out from the competition. A resume for a brand marketing manager should emphasize your experience with developing and executing brand marketing strategies, as well as your ability to effectively manage a team. In this guide, we’ll provide you with tips and examples to help you create a resume that will help you land your dream job.

If you didn’t find what you were looking for, be sure to check out our complete library of resume examples .

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Brand Marketing Manager

123 Main Street | Anytown, USA 99999 | Phone: (123) 456-7890 | Email: [email protected]

I am an experienced and motivated professional with over five years of experience in the field of brand marketing and management. I have a proven track record of working with cross- functional teams to develop comprehensive brand strategies and initiatives that improve market positioning and drive customer engagement. My skills include an in- depth knowledge of marketing channels, brand management principles, and project management. I have a successful history of delivering projects on- time and within budget while maintaining high standards of quality.

Core Skills :

• Brand Management
• Project Management
• Campaign Design & Execution
• Cross- functional Team Management
• Social Media & Content Marketing
• Market Research & Analysis
• Strategic Planning
• Budgeting & Financial Planning
• Creative Problem Solving

Professional Experience :

Brand Manager, ABC Company (2017 – Present)

• Developed and implemented comprehensive brand strategies for both new and existing product lines
• Designed and executed effective campaigns to increase customer engagement and brand awareness
• Collaborated with cross- functional teams to analyze market trends, customer insights, and competitor activities
• Managed project timelines and budgets to ensure projects were completed on- time and within budget
• Ensured all brand initiatives aligned with company goals and objectives

Brand Marketing Coordinator, XYZ Company (2015 – 2017)

• Collaborated with internal stakeholders to develop and execute integrated marketing campaigns
• Managed day- to- day operations of campaigns, including budgeting, tracking, and reporting
• Conducted market research to identify target customers, market trends, and potential opportunities
• Prepared creative briefs, project timelines, and other documents
• Researched and identified potential target markets

Education :

Master of Science in Marketing, University of California, Berkeley (2015) Bachelor of Science in Business Administration, University of California, San Diego (2013)

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Brand Marketing Manager Resume with No Experience

Highly organized and motivated individual with a passion for marketing and an eagerness to learn. Possesses excellent communication and interpersonal skills and an enthusiasm to work in a team environment. Motivated to build meaningful experiences through strategic campaigns and collaborations.

• Strong written and verbal communication skills
• Proficiency in Microsoft Office applications
• Strong working knowledge of marketing principles, advertising and online marketing
• Ability to develop creative marketing strategies
• Excellent problem solving and analytical skills
• Ability to work with cross- functional teams

Responsibilities

• Collaborating with the marketing team in development and execution of advertising campaigns
• Assisting in the creation of marketing materials, such as brochures and other collateral
• Developing and reviewing copy for website and other marketing materials
• Monitoring and analyzing results of campaigns and initiatives
• Assisting in the coordination of trade shows and other promotional events
• Developing strategies to increase brand awareness and reach new audiences

Experience 0 Years

Level Junior

Education Bachelor’s

Brand Marketing Manager Resume with 2 Years of Experience

I am a passionate branding and marketing professional with over two years of experience in managing and promoting brands. I have extensive experience in developing and implementing marketing strategies as well as creating and managing content for digital marketing. I am adept at using multiple digital platforms for online marketing and possess strong interpersonal and communication skills for developing strong relationships with vendors and clients.

• Excellent understanding of marketing concepts, principles and techniques
• Strong creativity and vision for marketing campaigns
• Proficient in using multiple digital platforms for marketing
• Proven track record of creating successful campaigns
• Excellent knowledge of SEO and advertising
• Excellent communication, interpersonal, and organizational skills
• Ability to work independently and in a team
• Strong analytical and problem- solving skills

Responsibilities :

• Develop and implement marketing strategies for brands
• Create brand content for digital marketing campaigns
• Develop and execute marketing plans to meet organizational objectives
• Prepare promotional materials and digital content
• Manage and optimize campaigns on various digital platforms
• Analyze campaigns to identify areas of improvement
• Conduct market research to identify new opportunities
• Establish and maintain relationships with vendors and clients
• Monitor and report on performance of campaigns

Experience 2+ Years

Brand Marketing Manager Resume with 5 Years of Experience

Dynamic and motivated Brand Marketing Manager with 5+ years of successful experience in brand management, development, and marketing in the fashion industry. Proven track record of designing highly effective campaigns and strategies to improve brand perception and loyalty. Expertise in developing and executing comprehensive marketing plans, leveraging the latest technologies and people resources. Demonstrated ability to analyze market conditions to better understand clients’ needs and target audiences.

• Media Planning & Execution
• Digital & Social Media
• Advertising Strategies
• Campaigns & Events
• Market Analysis
• Team Leadership
• Performance Evaluation
• Developed and executed comprehensive brand marketing strategies to drive brand awareness and engagement.
• Created and implemented digital marketing campaigns, leveraging the latest technologies, to drive brand growth and increase sales.
• Developed social media strategies to engage customers and build loyalty.
• Conducted extensive market research to better understand customer needs and target audiences.
• Planned and organized events to promote the brand.
• Managed and led marketing teams to ensure projects were completed on- time and within budget.
• Monitored and evaluated the performance of campaigns and strategies against objectives.

Experience 5+ Years

Level Senior

Brand Marketing Manager Resume with 7 Years of Experience

Experienced Brand Marketing Manager with 7+ years of expertise in creating and executing successful marketing campaigns. Proven track record in developing innovative marketing strategies that contribute to the success of the organization. Possess excellent communication and analytical skills, with a keen eye for creative solutions that drive brand awareness and sales.

• Strategic Thinking
• Social Media Marketing
• Copywriting
• SEO & SEM
• Digital Advertising
• Developing and executing comprehensive brand building strategies and plans
• Designing and creating engaging visuals and content for marketing campaigns
• Developing cohesive messaging for product launches and promotions
• Managing SEO/SEM activities, including keyword research and selection, content optimization, and link building
• Crafting compelling copy for digital platforms, such as websites and social media
• Monitoring and analyzing the performance of campaigns to identify areas of improvement and ensure maximum impact
• Analyzing market and customer data to identify new opportunities and trends
• Building and managing relationships with partners, vendors, and stakeholders

Experience 7+ Years

Brand Marketing Manager Resume with 10 Years of Experience

Dynamic and results- driven Brand Marketing Manager with 10 years of experience building and managing successful digital and traditional marketing strategies. Proven track record of developing strategies that increase brand awareness, engagement, and loyalty. Experienced in leading cross- functional teams to drive maximum marketing ROI while increasing customer lifetime value. Skilled in managing full- scale brand campaigns, developing creative assets and content, and optimizing customer segmentation.

• Brand Development
• Digital Marketing
• Campaign Management
• Creative Asset Management
• Research & Analysis
• Budget Management
• Developed and maintained successful marketing strategies to increase brand presence and customer loyalty.
• Managed full- scale brand campaigns from ideation through completion, including developing creative assets, content, and optimization of customer segmentation.
• Conducted market research and analysis to identify opportunities for brand growth and increased ROI.
• Collaborated with internal and external stakeholders to ensure successful execution of marketing campaigns.
• Managed the development of digital marketing campaigns, including website optimization, SEO/SEM, email marketing, and social media.
• Developed and implemented effective budget management strategies to maximize ROI.
• Led cross- functional teams to ensure timely and accurate delivery of campaigns.
• Produced and edited copy for marketing materials, including brochures, emails, website copy, and other materials.

Experience 10+ Years

Level Senior Manager

Education Master’s

Brand Marketing Manager Resume with 15 Years of Experience

Highly motivated, results- driven Brand Marketing Manager with 15 years of experience in developing, executing, and evaluating marketing plans and strategies to increase brand awareness and drive sales. Proven track record of success developing and driving marketing campaigns and strategies that have resulted in increased sales and brand loyalty. Possesses excellent communication, analytical, creative, and problem- solving abilities, as well as the ability to effectively manage multiple projects and teams.

• Strategic planning
• Campaign development
• Market analysis
• Communication
• Client relations
• Budget management
• Creative problem solving
• Project management
• Team leadership
• Developed marketing plans and strategies that increased brand awareness and drove sales
• Conducted market analysis to better understand target audiences and develop effective campaigns
• Managed budgets, allocated resources, and tracked spending
• Managed and mentored marketing teams to ensure effective execution of campaigns
• Developed creative content and campaigns to engage target audiences and increase brand loyalty
• Collaborated with internal and external stakeholders to ensure campaigns were effective and on- brand
• Utilized data to measure campaign performance and adjust strategies to optimize results

Experience 15+ Years

Level Director

In addition to this, be sure to check out our resume templates , resume formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

What should be included in a Brand Marketing Manager resume?

A Brand Marketing Manager is responsible for developing and executing marketing initiatives for a particular brand. They must be knowledgeable about the brand’s operational and marketing goals, as well as their target audience. To be successful in this role, a Brand Marketing Manager must have a strong understanding of the latest marketing trends and technology.

For a Brand Marketing Manager to stand out from the competition, their resume should include the following:

• Professional Summary: A concise overview of the candidate’s professional qualifications and experience.
• Relevant Experience: Detailed description of the candidate’s relevant experience in brand marketing, including campaigns planned and implemented.
• Technical Skills: A list of the candidate’s technical skills, such as their proficiency with digital marketing tools and platforms, as well as their experience with analytics software.
• Education: The candidate’s highest level of education, such as a Bachelor’s or Associate’s degree in marketing, communication, or a related field.
• Awards and Certifications: Any awards or certifications that demonstrate the candidate’s expertise in brand marketing and/or digital marketing.
• Professional Network: A list of professional contacts, such as industry leaders, influencers, and other individuals the candidate has worked with in the past.
• Additional Skills and Interests: Additional skills or interests that the candidate can bring to the brand marketing team, such as a deep knowledge of the target audience, special knowledge of the brand, or experience in a related field.

By including the information above, a Brand Marketing Manager can create a comprehensive and impressive resume that will help them stand out from the competition.

What is a good summary for a Brand Marketing Manager resume?

A successful Brand Marketing Manager resume should give a summary of the applicant’s professional experience, qualifications, and skills that demonstrate their ability to effectively plan, execute, and analyze marketing initiatives that align with company goals. The summary should showcase the candidate’s knowledge of product and market positioning, brand building, consumer insights, project management, and communication. Additionally, the summary should highlight the applicant’s leadership skills, their experience working with cross-functional teams, and their ability to stay organized in a fast-paced environment. This will help the employer quickly assess whether the candidate is a good fit for the available position.

What is a good objective for a Brand Marketing Manager resume?

A Brand Marketing Manager is responsible for developing, executing and managing the company’s marketing strategies in order to increase brand awareness and customer loyalty. When crafting a resume for such a position, it is important to have an effective objective statement that will help you stand out from the competition. Here are some good objectives for a Brand Marketing Manager resume:

• To use my expertise in brand marketing strategies, communications, and relationship management to build a strong brand presence and customer loyalty
• To apply my creative and innovative thinking to develop and execute effective marketing campaigns and attract new customers
• To use my knowledge of digital marketing and analytics to create engaging content that resonates with the target audience and drives customer engagement
• To leverage my experience in social media marketing and SEO to boost the visibility of the brand and increase website traffic
• To utilize my strong networking and organizational skills to create relationships with industry partners and develop collaborative marketing initiatives
• To utilize my leadership and problem-solving abilities to manage marketing projects and optimize existing strategies for improved performance
• To develop a comprehensive understanding of the target customer and use consumer insights to create and implement successful marketing strategies.

How do you list Brand Marketing Manager skills on a resume?

Brand marketing managers are responsible for developing and executing marketing strategies that align with the company’s overall mission and goals. In order to be successful, they must possess a combination of creative, analytical, and communication skills. When listing the skills of a brand marketing manager on a resume, it is important to provide both a brief overview and detailed examples.

• Creative strategy development: Ability to formulate creative, effective marketing strategies that will help the business to achieve its goals.
• Analyzing customer data: Utilizing customer data to drive decisions, identify trends, and forecast potential outcomes.
• Market research: Gathering data and staying up-to-date on industry trends, competitors, and customer needs.
• Communication: Developing effective messaging and communication plans to reach the target audience.
• Project management: Managing multiple projects and campaigns simultaneously, meeting tight deadlines.
• Brand management: Executing campaigns to maintain and protect the brand’s reputation.
• Budgeting: Keeping projects and campaigns within budget while achieving maximum results.

By clearly listing the skills you possess, employers can better determine if you are the right fit for the job. In addition, providing examples of successful campaigns that you have worked on will demonstrate your experience and expertise in the field.

What skills should I put on my resume for Brand Marketing Manager?

When applying for a position as a Brand Marketing Manager, it is important to have certain skills and experience in order to stand out. Here are some skills and experiences to include on your resume to help you land the job:

• Strong project management skills: Brand Marketing Managers must be able to successfully manage projects, including developing project plans, delegating tasks, and overseeing timelines.
• Excellent communication skills: Brand Marketing Managers must be able to effectively communicate with team members and stakeholders in order to ensure successful execution of marketing plans and campaigns.
• Creative problem-solving: Brand Marketing Managers need to be creative and able to think outside the box in order to develop effective solutions to marketing problems.
• Data analysis and reporting: Brand Marketing Managers must be able to analyze data and create reports to measure marketing performance and inform future marketing decisions.
• Familiarity with digital and social media marketing: Brand Marketing Managers should have a solid understanding of digital and social media platforms and how to create effective campaigns and strategies.
• Leadership and team building: Brand Marketing Managers should be able to lead and motivate team members to work together to achieve marketing objectives.

Having these skills and experiences on your resume will make you a competitive candidate for the position of Brand Marketing Manager and will demonstrate to employers that you are the right fit for the job.

Key takeaways for an Brand Marketing Manager resume

When it comes to resumes for brand marketing managers, there are certain key takeaways that are essential to include. By highlighting these elements, you can increase the chances that your resume will get noticed by the hiring manager. Here are the key takeaways to include in your resume:

• Demonstrate Your Experience: One of the most important elements of your resume is to showcase your experience in brand marketing. This could include any previous brand marketing roles you have held, relevant project work, or any additional related roles you have had in the past. Be sure to include details about the results you achieved in each role, such as increased brand recognition or improved customer engagement.
• Showcase Your Knowledge of Brand Management Tools: As a brand marketing manager, you should have a good understanding of the tools and strategies used in the industry. Be sure to mention any software or platforms that you have experience with, such as Adobe Creative Suite, Hootsuite, or any other popular tools.
• Demonstrate Your Analytical Skills: Brand marketing requires a deep understanding of analytics. Showcase your analytical skills by mentioning any data analysis tasks you have completed in the past, such as market research, competitor analysis, or customer segmentation.
• Highlight Your Writing and Creative Skills: As a brand marketing manager, you will need to be able to write compelling copy and create engaging visuals. Showcase your writing and creative skills by mentioning any content you have created and how it contributed to the goals of the brand.

By highlighting these key takeaways on your resume, you will be able to give yourself a better chance of standing out to the hiring manager. If you can demonstrate your experience, knowledge of tools, analytical skills, and creative skills, you will be well-positioned for the role of brand marketing manager.

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Brand Manager Resume: Examples and Tips

A brand manager leads the way in determining a company’s brand — how the company is perceived by others, and what sets it apart. Duties for this position include marketing operations, maintaining brand integrity and tracking customer feedback.

Use these resume examples and tips, and you’ll be ready to brand yourself as the best candidate for this position.

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Featured Resume Example: Brand Manager

Name: GRACE LARSON

Address: City, State, Zip Code Phone: 000-000-0000 E-Mail: [email protected]

PROFESSIONAL SUMMARY

Successful marketing leader with proven accomplishments in driving market growth and firm profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance.

WORK HISTORY

Brand Manager Company Name, City, State

• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
• Motivated team members to continuous improvement in promoting and selling target products.

Brand Ambassador Company Name, City, State

• Communicated product value, quality and style to educate and entice potential customers.
• Planned and organized sampling events by working hand-in-hand with retail store managers and leaders.
• Analyzed consumer usage patterns to identify trends and target key demographics.

Marketing Specialist Company Name, City, State

• Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
• Identified appropriate marketing channels and target customers for campaigns.
• Wrote engaging and successful marketing, advertising and website copy.
• Category growth
• Margin monitoring
• Promotional planning
• Social media campaigns
• Staff management
• Brand development

BBA: Marketing,City, State

Top 4 Characteristics of a Best-in-Class Brand Manager Resume

• Summary Your resume summary should serve as your “hook” to grab a recruiter’s interest. In a few concise sentences, emphasize your most relevant skills, as well as notable highlights from your career thus far. For example: “Experienced brand manager with 5+ years experience leading teams to market growth and profits.”
• Skills Feature skills you have that match what the job description calls for. For example, if the job posting lists social media campaigns as a major function of the job, feature your knowledge in any social media applications like Hootsuite, and stress other appropriate abilities such as expertise with promotional campaigns.
• Work History Success in marketing is based on results, so make sure you highlight specific achievements you’ve had in previous jobs, such as overseeing product planning and demand management to maintain adequate product levels. Use numbers (e.g., “Managed branding campaign that increased product market share by 25%”) whenever possible.
• Education Include your top academic qualification (e.g., BBA or MBA in Marketing), along with any additional certifications or training you’ve had in areas like digital marketing, ad-publishing, or social media management.

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This template grabs recruiters’ attention thanks to its tidy and clean style, which allows for quick skimming of credentials. The monogram design for the header also adds a unique touch.

This simple yet effective template is easily customized, depending on if you want to emphasize skills or work history. Clean lines and color resume fonts make for easy navigation.

A template that exudes boldness and professionalism, this layout uses strong fonts and a dual-column approach to make a visual impact.

For a complete selection of layouts you can use to create your resume in minutes, visit our resume templates page.

Do’s and Don’ts for Your Resume

• Make sure your resume is error-free. You can have all the qualifications in the world, but if your resume contains simple spelling, grammar or factual errors, it can sink your chances with employers . Be sure to review your resume several times before you submit it, to make sure everything is ship-shape, and confirm that all the content in your resume directly addresses the requirements of the job.
• Keep your work history section concise and to the point. Some applicants get carried away with the work history section, waxing poetic about previous achievements when just a few brief lines will do. Use a resume format that utilizes bulleted points to make reading easier, and emphasize accomplishments rather than daily tasks.
• Write a concise resume.    A recruiter spends  only a few seconds  reviewing a resume. Try to keep it just one page long and do not exceed more than two pages. Short and to the point resumes are often the most effective ones.
• Don’t include irrelevant personal information. Unless your hobbies and personal activities have a direct bearing on how well you can do the job, there’s no need to mention them in your resume. Likewise, don’t include personal information such as family details, or your complete mailing address. As with our resume examples, stick to your email address, and city and state where you live.
• Don’t use fancy layouts or graphics. It might be tempting to use unusual fonts or design elements for your resume, but to do so runs the risk of confusing recruiters, or the applicant tracking systems ( ATS ) they use to scan resumes. A clean, readable attractive with standard fonts such as Arial and subtle color elements is usually all you need. Just use one of our templates as a foundation, and concentrate on the content rather than the look of your resume.
• Don’t stretch the truth or outright lie.  As a brand manager, you must maintain trustworthiness and the highest standards of professional integrity — extend these qualities to your resume. Fibbing about your qualifications can result in major consequences if you’re found out. Be truthful about your skills and previous experiences — if you feel you come up short in a few areas, use your summary to stress how you’re ready and willing to go the extra mile to get up to speed on what the company needs.

Brand Manager Resume FAQ

1. what are the skills you should emphasize for this specific job.

To position yourself as a brand manager, focus on featuring these skills:

• An understanding of how brand awareness and marketing mix
• Strong work ethic
• Relationship management
• Result-oriented approach
• Analytical thinking
• Proficiency with social media and marketing software like HubSpot and Act-On
• Excellent communication skills
• Ability to work under deadline

2. What are some examples of training and certifications that fit this resume?

To add extra heft to your qualifications, look into getting certification such as Certified Brand Manager (CBM), as well as training in programs such as CMP (Certified Marketing Professional), or courses with organizations like the Association of International Product Marketing and Management (AIPMM) in areas including:  business intelligence, public relations, marketing communications and advanced branding.

3. What details should go in the contact section?

For a brand manager’s position, mention limited contact details in the header with your name (as explained in the above examples). Mention only your professional email address, city, state of residence, and your contact number.

4. What’s the best file format for a resume?

Typically, you should use MS Word and/or PDF as your resume file format. These formats enable you to use fonts and elements to create a professionally striking resume that will look the same no matter how the resume recipient opens the document. Our templates are all downloadable in Word and PDF format — use them as a guide.

Pair your Resume with a Matching Cover Letter

Resume Examples for the Next Step in your Marketing Career

• Account Manager Resume
• Campaign Field Director Resume
• Communications Specialist Resume
• Conversion Optimization Specialist Resume
• Marketing Coordinator Resume
• Ecommerce Business Analyst Resume
• Ecommerce Marketing Manager Resume
• Marketing Manager Resume
• Media Planner Resume
• Marketing Merchandise Associate Resume
• Product Manager Resume
• Public Affairs Specialist Resume
• SEO Analyst Resume
• Social Media Manager Resume
• Sponsorship Executive Resume
• Strategic Accounts Manager Resume

Cover letter Examples for the Next Step in your Marketing Career

• Brand Ambassador
• Marketing Executive
• Marketing Intern
• Marketing Manager
• Product Manager

Cv Examples for the Next Step in your Marketing Career

• Advertising Account Executive
• Advertising Account Manager
• Business Development Executive
• Communication Officer
• Digital Marketing Executive
• Marketing Coordinator
• Marketing Officer
• Online Campaign Manager
• Pricing Analyst
• Public Relations Officer
• Technical Manager
• Trade Marketing Manager

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Marketing / Brand Manager Resume Samples

The guide to resume tailoring.

Guide the recruiter to the conclusion that you are the best candidate for the marketing / brand manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies, tailor your resume & cover letter with wording that best fits for each job you apply.

Create a Resume in Minutes with Professional Resume Templates

• Develops and executes annual operating plans and marketing plans that deliver financial objectives and aligns with brand strategies
• Work cross functionally with the Category Management and wider marketing team
• Establish and use KPIs to develop marketing solutions
• Create and manage the national promotional strategy
• Work closely with the sales team to create and implement a local marketing strategy
• Coordinates with Shopper Marketing on development and implementation of activities in-field
• Lead and develop the marketing function and marketing programs
• Developing and implementing an external communications strategy across all media platforms within the SAManage PR and communications
• Developing, managing and executing global and local client newsletter campaigns
• Acts as key business partner for image development and sales pitch support
• Manage country pages in gNet
• Supporting local business teams on client-specific MarCom activities which are of strategic importance for the regional and local performance
• Developing local content for internal and external usage e.g. (gfk.com/sa) and SA Intranet Community
• Working in conjunction with other marketing team members on internal communication channels
• Create and align senior management on annual business plan, multi-year strategic plans
• Lead development of the brand management organization
• Develop post mortem reports leveraging results and key learnings to inform future projects
• Develop well informed “points of view” to inform key decisions about the brand
• Analyze complex business data and situations and develops a range of solutions; analyzes secondary data to mine insights, trends and uncover root cause of changes in consumer behavior or channel/retailer performance
• Oversee and manage project workstreams including project management and follow-ups, purchase orders and budget reconciliation, store communications, legal approvals, flyer programs, store event management and operational execution
• Lead Governance approval process, ensure assets are prepared and submitted on time with clear timelines established
• Develop and evaluate new campaigns that raise the brand profile and reinforce its position on the market
• Excellent communication skills & self-starting approach
• In-depth experience creating & executing memorable marketing/brand campaigns
• At least 3 years in a marketing leadership role working with cross functional colleagues
• Lead merchandise marketing programs across the region to engage players
• Post graduate / MBA qualified (desired)
• An affinity for online gaming / exceptional experiential marketing experience

15 Marketing / Brand Manager resume templates

Read our complete resume writing guides

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• Collaborate with advertising sales and marketing teams to understand client business needs to include client meetings to identify advertiser’s needs, utilize research and data to create compelling recommendations and aid in the development of creative execution of marketing campaigns
• Perform in-depth analysis of data to identify opportunities to increase market share and incorporate knowledge of local market and Gannett suite of products, especially digital, mobile and DMS solutions. Fully understand audience based selling principles including how to apply audience analysis and knowledge in conjunction with research data for creative execution and overall strategy. Prepare and lead client presentations and/or proposals to include research and analysis data as needed
• Work closely with Insights & Analytics team to utilize local and national research tools and programs to compile and analyze data
• Build presentations and present information, research, ad concepts or other elements to clients
• Develop and grow relationships with key assigned advertising clients
• Produce creative briefs and work with creative teams on message development
• Strategic capabilities, technical marketing, digital marketing, media planning & research skills, interpersonal collaboration skills, and solid sales management understanding
• Solid background in market research and application. Considered thought-leader in digital/social media marketing and stays current on digital marketing trends
• Ability to pull and analyze research and develop effective marketing presentations
• Proficient with Microsoft Office, superior PowerPoint (or similar) presentation skills
• Must be organized and have exceptional verbal and written communication skills
• Strategic Marketing Professional with superior relationship management skills, strong project management, and well-developed problem-solving skills
• Previous advertising agency experience prefered

Marketing & Brand Manager Personal Loans Resume Examples & Samples

• Support the development, execution and measurement of the annual acquisition marketing plan spanning ATL, BTL and digital (Display, SEO, SEM, Website), driving marketing effectiveness for the Personal Loans P&L
• Manage the acquisition opex of $xxMM to achieve the personal loans portfolio volume and PBT targets
• Assist in the management of brand strategy for Personal Loans
• Ensure brand positioning is delivered to our target audience and managing overall adherence to brand guidelines
• Manage research requirements for the personal loans product
• Actively leverage the resources and skills across the matrix to deliver capabilities to help achieve the personal loans business targets
• Website content management and optimization (Personal Loans)
• Ensure your areas of responsibility are conducted in a compliant ethical manner consistent with GE Spirit & Letter and external legislative and regulatory requirements
• Understand and ensure all Compliance, Legislative & Regulatory responsibilities are met
• Work in accordance with all GE policies and procedures, demonstrating high ethical standards consistent with the GE Spirit & Letter
• Immediately escalate any potential compliance issues to Team Leader, Compliance, Legal, HR or through any Open Reporting channels
• Ensure you adhere to all the Environment, Health & Safety (EHS) policies, procedures and responsibilities as detailed in the EHS Manual on the EHS Links site
• Other related tasks as agreed
• Brand development and management experience
• Brand tracking and consumer research experience
• Solid through the line brand and direct acquisition marketing experience
• Strong project management skills with high attention to detail
• Highly organised and works well when working to tight deadlines
• Basic knowledge of Operations, Risk, Compliance, Sales
• Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do
• Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one
• Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action
• Oral Expression — The ability to communicate information and ideas in speaking so others will understand

Marketing Brand Manager Resume Examples & Samples

• In-depth experience creating & executing memorable marketing/brand campaigns
• Excellent communication skills & self-starting approach

Technology Marketing & Brand Manager Resume Examples & Samples

• Present marketing recommendations, employer-branding trends, sourcing related research data points, insights, key findings, and campaign reports to support management in decision-making
• Monitor competition, keep pace with recruiting trends and ensure that Morgan Stanley Technology differentiates itself in the market place
• Drive consistent and engaging campus branding awareness initiatives such as coding contests, campus relations, videos, campus brochure, on-off campus events etc
• Author content for the external development and engineering communities including personalized and direct emails, inclusive job descriptions, brochures, recruitment videos, and other print and digital collateral
• Organize external-facing events (in person and virtual) to target quality applicants, driven through developer conferences, hackathons and interactive forums with MS technologists
• Establish and present metrics to measure the Employer Brand and be able to provide credit management reporting quarterly
• 8-12 years? experience in marketing and branding (particularly in recruitment, communications, brand strategy and management, content generation, market research)
• Strong knowledge of current enterprise technology trends a must
• Demonstrated ability to work across organizational lines and regions
• Strategically minded person who can execute with excellence in short timeframes
• Ability to adjust output based on local customs
• Expertise in style, writing, editing, and working with a network of multimedia content originators for Web, Social, Mobile and other print and digital channels
• Expertise in the dynamics of online content creation, management, and curation to drive brand reputation, talent pipeline, and client support
• Well-connected and influential in local markets
• Focus on bringing and understanding diverse perspectives
• Financial services knowledge is a plus
• Minimum of 3 years of managing a portfolio of brands (FMCG preferably)
• Experience working in a large scale retail organisation
• Network of contacts and relationships in the marketing sector
• Good understanding of planning and implementing brand-lead marketing plans
• Proven ability to project manage and multi-task complex projects and deliver results
• Ability to interpret customer insight and use it to develop customer strategies
• Ability to operate in a fast moving environment with the flexibility to adapt and change quickly
• Experience in relationship management of outsource partners
• Strong creative skills and extensive experience in developing compelling integrated marketing programs for partners
• High awareness of consumer behaviour, social media and activation at the point of purchase
• Excellent Microsoft skills, Word, Excel, PowerPoint
• Manage the marketing and communications of all new stores rolled out in the market place
• Champion the brand on all channels of communication, managing relationships with various agencies
• Ensure that the brands' positioning and identity guidelines are reflected in all marketing communications and outputs
• You will also help plan and coordinate the execution of multiple marketing campaigns
• Work closely with the PR team to identify opportunities nationally and regionally for the brands
• Support the development of the annual Brand Strategy and future vision

ATV Manager, Brand Partnership Marketing Resume Examples & Samples

• Oversee project execution including video production, production shoot logistics,copywriting, and graphic design for all campaign elements
• Work effectively with sponsors/clients and various cross functional departments to ensure successful implementation of partnership programs
• Work with internal production teams to establish opportunities and specific elements for sponsorship packages
• Work with the sales team to create case studies for completed programs
• Detail oriented, organized and creative, with an ability to handle multiple projects simultaneously
• Knowledge of video production, digital media, graphic design and copywriting

Brand Manager, Branded Solutions Marketing Resume Examples & Samples

• Leads and/or oversees day to day management of category activity including forecasting; budget tracking; shipment and consumption analysis; marketing plan execution and program tracking. Manages the business against operating plans and budgets
• Leads cross-functional and project teams to deliver strategic recommendations or new product launches
• Works closely with marketing to identify product and program opportunities to fill the gaps in the current foodservice program
• Builds strong relationships within an internal partners as well as field bases sales partners to achievement business objectives
• Set direction on how we segment our customers with the greatest product opportunities taking into account channel and trend information
• Evaluates information and identifies issues that require within-brand-team resolution or escalation
• Progressive experience in product management (6-10 years)

Marketing Brand Manager, Global Energy Resume Examples & Samples

• A minimum of a Bachelor’s degree is required; MBA or advanced degree is preferred
• A minimum five (5) years relevant business experience is required of which two years of marketing experience is preferred
• Healthcare industry knowledge is required; medical device industry experience strongly preferred
• Experience with Advanced energy devices for surgical procedures is preferred
• Experience in brand management, international experience (especially in emerging markets) and prior product launch experience are preferred. Finally the candidate must have strong interpersonal and collaboration skills and have demonstrated marketing skills in creating value propositions, strategies, and plans that succeed in a dynamic market are required
• This role will require approximately 25% domestic and international travel and be based in Blue Ash (OH).Marketing

Marketing Assistant Brand Manager Internship Morocco Resume Examples & Samples

• Leading a new launch or evaluating the current strategies of a brand or product
• Leading monthly market & brand analysis, gather input of multi-functional team to recommend corrective actions for a specific category/initiative
• Working on the design & execution of brand campaigns. Lead agency briefs & follow up on execution on a new initiative

Marketing Brand Manager, Stills Resume Examples & Samples

• Strategic thinking and complex analysis capability
• Consumer communication and engagement development
• Brand relationship management
• IMC stewardship
• Lead multidisciplinary teams
• Lead external parties and agencies
• Insights management

Senior Manager, Brand & Awareness Marketing Resume Examples & Samples

• Create and evolve TLS communications and branding strategies based in deep understanding of business objectives
• Lead overall TLS positioning, messaging platform and visual identity through all marketing executions and programs
• Oversee the TLS above the line and brand activation strategies and execution, partnering across TLS and key AXP stakeholders
• Support and influence all below-the-line marketing and messaging across TLS, including all direct and social media
• Evaluate and support the execution of Public Relations and sponsorship initiatives to support brand awareness
• Develop and support internal branding reinforcement and education initiatives
• Ensure ongoing measurement of awareness generation and consideration metrics among Card Members
• Minimum 5+ years of marketing experience
• Strong strategic and creative thinker with excellent creative judgment and the ability to translate insights into marketing plans and communications that delivers on business objectives
• Excellent collaboration and influence management skills across and upward
• Strong self-starter and proven track record to drive results
• Agency experience a plus
• Budgetary accountability
• Brand Plan Development – develops non-comp (non-comparable, new business initiatives) integrated marketing plans for Zales/ Peoples/ Piercing Pagoda brands. Accountable for the development, execution and performance of these brand marketing programs. Leads the implementation teams on executing the overall strategy including, but is not limited to advertising and marketing communication, promotions, product news and innovation, in-store and on-line tactics. Works closely with each department involved ensuring flawless, on time execution
• Program Management and Execution – manages day-to-day logistics of non-comp brand programs from start to completion. Owns timeline management, influences program analysis and manages the effective deployment of the marketing budget. Leads the implementation teams on executing the overall plan including digital marketing, online advertising, direct mail, advertising and marketing communication, promotional activities, social media, in-store signage, etc
• Product News/Innovation – collaborates with the Marketing Innovation team on new product development and product enhancement initiatives to develop marketing support
• Market Analysis – works with Marketing Analytics and Marketing Research teams to provide data base analysis for the brands and programs implemented. Provides consumer insights and market trends to better identify opportunities to drive growth
• Business Results – works with Operations, Marketing Analytics and Business Partners/Vendors to track and report on all marketing tactics and metrics for the brands. Work collaboratively with agencies and internal resources to drive superior market results
• Bachelor’s Degree in Marketing, Advertising, Business, or related field
• Minimum of 7 years of experience

Manager, Global Brand Development & Marketing Resume Examples & Samples

• Drive product innovations through the system to better meet consumer demands
• Develop overall go-to-market product strategy
• Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable
• Maintain current knowledge of modern manufacturing trends, technologies and competitive practices
• Collaborate with global brand strategy and marketing team in the development of all special and exclusive products
• Become the global insights expert and category expert and leverage learning across product line
• Provide timely and consistent communication of product line information to internal business partners
• Act as point person/key liaison on all product line related business matters
• Partner with regions on identifying key product opportunities in market and create sell in tools to support opportunities
• Lead product line forecasting process in collaboration with the regional markets
• Minimum of 5 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand
• Bachelor’s Degree in Marketing, Advertising or related field
• Intermediate to advanced proficiency with Microsoft Office applications
• Well developed, verbal, written and presentation skills
• Business and financial acumen including analytical skills
• Strong curiosity and entrepreneurial spirit

Associate Brand Manager Hispanic Marketing Resume Examples & Samples

• Identify and execute business-building initiatives needed to accomplish short and long-term goals of the brands/portfolio. Lead and manage Hispanic Foods & Refreshments portfolio/brand activities including brand marketing initiatives, business performance tracking, winning with customers, and understanding & influencing consumer buying behavior
• Support and champion our strategy, marketing principles, and organizational values
• Lead, manage, and motivate cross-functional team to accomplish brand/project goals, objectives, and key initiatives
• Develop annual and long-range brand plans and assist in the preparation of the presentation
• Identify and mobilize needed resources to accomplish brand/project goals
• Prepare and interpret market research analysis
• Analyze results and provide recommendations
• Execute the development of a product line to deliver impactful revenue and profit growth, based on consumer demands, inclusive of oversight of product design, manufacturing, packaging and trade dress
• Become the global insights expert and leverage learning across product lines
• Bachelors Degree in Marketing, Advertising or related field
• Thorough understanding consumer trends and best ways to reach consumers
• Experience in the development and launch of consumer products and branding
• International experience and global perspective
• Ability to manage and mentor direct report
• Ability to collaborate and influence cross-functionally
• Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns

International Marketing Brand Manager Resume Examples & Samples

• Independently develop and execute brand growth strategies that include growth plans, competitive defense plans and white space / M&A evaluation
• Act as key liaison with U.S. domestic and our subsidiary marketing teams to represent International needs and assess impact of U.S. domestic and/ or subsidiary initiatives on the total international business
• Responsible for global analysis of syndicated data and associated recommendations as well as competitive trends
• Knowledge of CPG / FMCG industry, products and categories required
• 5+ years of marketing experience required. Specific experience working in / with international markets strongly preferred
• College graduate required. MBA preferred. Must be self-motivated and able to work under tight deadlines both independently and as part of a team
• Must have excellent English oral and written communications skills. Additional language proficiency (French, Spanish, Mandarin) preferred, but not required
• The job will be based at Church & Dwight corporate headquarters in Ewing, New Jersey and requires occasional (~10%) international travel

Marketing / Brand Manager Resume Examples & Samples

• Develops new and expands internal and external referral sources to grow mortgage business
• Using consultative selling techniques, advises clients on mortgage loan options and other financial products
• Provides excellent customer service from approval through closing, working closely with loan origination sources to secure and verify all information required for underwriting
• Responsible for maintaining client relationships
• Advises customers on the completion of loan applications
• One or more years of mortgage loan origination experience, preferably at a bank
• NMLS license
• Pipeline and book of business
• Knowledge of mortgage loan products (conventional, FHA/VA, construction lending and portfolio programs)
• Knowledge of mortgage procedures, documentation, and underwriting guidelines
• Demonstrated ability to identify opportunities to cross-sell financial products and services
• PC & Internet skills

Senior Marketing Brand Manager Resume Examples & Samples

• Maximize profitability of assigned product lines
• Analyze brand business results and marketplace dynamics to provide on-going growth and corrective action recommendations
• Analyze consumer trends and research data
• Collaborate to understand, align and activate against target consumer behavior and insights
• Oversight of annual marketing plan execution
• Build detailed analysis of competitive set, maintains as tool to help manage business
• Use quantitative, qualitative and syndicated research to develop new product concepts
• Develops positioning, pricing strategy, and new product strategies for assigned categories
• 5+ years’ experience in the food industry, preferably consumer packaged goods manufacturing or retail highly desired. Private-label highly preferred
• Must possess strategic thinking, leadership, teamwork, and analytical skills
• Strong strategic skills required as incumbent must drive short and long term brand & category growth and profitability
• Demonstrated leadership capabilities and the ability to work effectively across the organization and foster teamwork cross-functionally

Local Marketing & Brand Activation Manager Resume Examples & Samples

• Provides the local market intelligence and knowledge needed to develop relevant experiential strategies and market plans designed to drive key brand and business metrics
• Develops and leads the local market planning process in partnership with sales leaders and other functional groups to create strategies and executable tactics that meet business objectives
• Develops and executes experiential marketing strategies and programs that drive awareness, consideration, lead generation, store traffic, sales and positive brand exposure
• Leads the strategy and process to capture feedback from frontline associates, local leaders and agent owners on marketing programs to drive effectiveness, continuous improvement, innovation and positive culture
• Ensures that local market plans and experiential programs are aligned with the brand goals, brand marketing strategy and key business performance expectations
• Develops and manages experiential program budgets, forecasts and invoices in alignment with accounting processes and expectations
• Negotiates and manages relationships for national/regional events, micro sponsorships, local activations and other local programs that support the experiential brand strategy
• Writes vendor/agency RFP’s, negotiates contracts and statements of work in collaboration with procurement and legal to ensure brand and regulatory compliance of local marketing and brand activation programs
• Leads the development and support of the tools, resources and systems needed to effectively execute, analyze, improve and simplify experiential marketing programs and campaigns
• Support all marketing strategies, planning, tactics and operations, as they relate to the Obagi product portfolio
• Responsible for providing and managing manufacturing forecasts in order to ensure they are aligned with commercial strategy
• Establish and maintain effective channels of communication to drive the understanding of opportunities, key brand strategies, market position and product availability with key Obagi stakeholders
• Support the development, implementation, and monitoring of new product launches to meet or exceed sales and margin expectations
• Interface with key product line consultants and key opinion leaders
• Campaign management of assigned products, including development of promotional and campaign materials, ad copy, ads, product brochures, sales aids, multimedia materials, technical articles, trade show demonstrations and promotional events
• 2+ years of marketing experience-pharmaceutical/medical/aesthetics field preferred
• Strong organizational management
• Ability to communicate the vision, direction and market realities of the business to internal and external audiences

Manager, Global Brand Franchise Marketing Resume Examples & Samples

• Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal and external partners
• Assist with analysis of brand, entertainment, and category performance
• Develop primary communication vehicles in advertising, PR, online, etc
• Create go-to-market template to deliver global marketing materials to regional level

Senior Brand Manager, Marketing Activation Resume Examples & Samples

• Lead the activation of brand and seasonal campaigns, acting as hub of all cross-functional marketing disciplines
• Review all creative assets to ensure strategy is coming through appropriately
• Strategically advise stakeholders/teams on best practices and solutions
• Execute in-store and experiential events that deliver on clear business objectives, including management of internal partners and external vendors
• Develop clear, measureable KPIs for all tactics and actively manage against them as activated

Marketing Communicatons & Brand Manager Resume Examples & Samples

• Highly organised and ambitious
• Positive and motivated
• Ability to interact at all levels and across teams
• Well presented
• Flexible and mature approach with ability to work unsupervised​

Brand Manager, MS Marketing Resume Examples & Samples

• Manages projects
• Works with agency and internal partners to create, develop and implement tactical plans to meet defined timelines
• Works with iMCM team to ensure quality and timely production of tactics developed with the agency
• Collaborates with cross functional team members to drive brand
• Growth and future opportunity
• Attends external customer meetings: advisory, research, etc
• Makes presentations to customer facing functions and management in various meetings
• Plans and develops tactics aligned with predefined strategies and establishes timelines and budgets for them
• Gives input on strategy and direction of the brand
• Identifies obstacles to brand growth; works collaboratively to resolve them
• Identifies and pursues opportunities to drive brand growth
• Gives input on overall marketing mix
• Manages overall and specific budgets to achieve defined targets
• Analyzes market data, market research and customer insights
• Pharmaceutical marketing or commercial experience, or equivalent brand advertising experience
• Demonstrated acumen in targeted or related therapeutic area (MS experience preferred)
• Experience managing people and projects without direct reporting authority
• Demonstrated project and financial management competencies
• Experience developing and directing creative of patient/consumer-focused communications
• Experience or familiarity with patient services/call center, including development of scripts
• Experience with digital marketing, including social media

Digital Strategist Brand Manager Marketing Resume Examples & Samples

• 5+ years of Marketing with strategy, communication, and digital experience (Paid/Owned/Earned)
• Digital prowess (HD)
• Strategic thinking (HD)
• Innovation (HD)
• Consumer engagement (D)
• Consumer communication (D)
• 3-5 years of experience in marketing/commercial roles
• Excellend communication and customer engagement skills
• Self-motivated, engaged, passionate, committed, invested in the business
• Strategic thinking and problem solving
• Ability to effectively work and contribute in a team-based environment
• Demonstrated time & project management skills. Ability to embrace and respond to change
• Ability to motivate & influence peers and others
• Strength in challenging both self and the status quo
• Ability to quickly move to the implications of information received & formulate options and plans
• Skills in tracking the return on investment of various projects/initiatives (ROI)
• Able to clearly communicate to management, peers and customers on an individual level and in formal presentations
• Experience in vaccines
• Experience in launching products to HCPs

Marketing & Brand Manager Resume Examples & Samples

• A strategic perspective and ability to communicate it
• Proven strength in use of initiative and proven problem solving ability
• Innovative marketing thinker. A passion for cutting edge creative and innovation and the ability to brief and push for great ideas
• A brilliant communicator that can influence and win commitment across an organisation
• 8+ years Brand & Communications experience ideally including working a well-known B2B/professional services brand
• Very strong commercial & analytical skills. A focus on marketing results
• The ability to effectively prioritise and work on multiple projects at one time
• Proven success in programme management and content creation ideally in a B2B environment
• Deep skills in modern marketing methods of engagement, promotion and communication
• Plays a leading role in solidifying the marketplace position and marketing plans for Kimberly-Clark U by Kotex brand
• Analyzes consumer data, market share and sales reports to understand brand performance, product health and to track progress against marketing initiatives and return on investment analysis for marketing programs
• Participates in customer business planning process and collaborates with Sales Strategy team and Channel Development team to ensure delivery of net sales and market share objectives
• Collaborates with Strategy & Innovation counterparts and directs the brand to ensure the brand promise is threaded through all brand activities
• Contributes to the development and execution of portfolio pack, pricing, trade promotion and distribution strategies
• Participates in monthly brand demand reviews, capacity reviews, risk mitigation and incremental sales opportunities
• MBA degree in Marketing or Business Administration
• Previous experience in marketing or sales
• Passionate about driving brand growth by better meeting consumer needs
• History of demonstrated success in the development and execution of brand marketing plans
• Demonstrate positive energy to effectively represent brand internally and externally
• Strong analytical, decision making, influence, and communication skills
• Ability to work independently and complete projects within required timeframes

Manager, Marketing Brand Velocity Resume Examples & Samples

• Assist the VP in delivering a holistic communications strategy for Velocity across platforms
• Understand capabilities, upcoming news, and initiatives that are meant to gain the attention of Madison avenue. Communicate that knowledge internally so that it is shared across the company
• Collaborate with the creative teams to prioritize projects and ensure that all team presentations and materials look their best and align with current Velocity positioning and brand message
• Take ownership of the Velocity brand manual and usage guide as well as direct the development of Velocity branded templates
• Collaborate with the trade events team on the communication strategy and execution at pre-existing conferences, such as CES, SXSW, Cannes, etc. as well as in-house events. Distribute the trade events and conference calendar
• Oversee the programming strategy across all the Velocity website and branded social accounts, ensure all information is up to date and accurate, and develop a system for measuring and reporting on success
• Create an external awards strategy and oversee the submissions process for campaigns and staff awards. Maintain tracking and reporting
• Work closely with corporate press on upcoming articles and develop a process for gathering potential stories to feed the pipeline, especially during key selling time periods (upfront/fall sales). Maintain tracking and reporting
• Represent Velocity on designated projects that intersect with Viacom corporate communication team (e.g. the V by Viacom, an external B2B newsletter)
• Keep the group up-to-date and informed on what’s important to our partners, market trends and brand marketing initiatives
• 5+ years of marketing experience in a media company and/or advertising agency environment
• Ability to work in creative and analytical environments
• A strong strategic thinker with the ability to translate data into effective business cases
• A team player who can work cross-functionally and build deep relationships
• A self-starter who can multi-task, prioritize actions and deadlines, and follow-through on tasks
• Proficiency in PowerPoint, Excel, Word
• Working knowledge of Survey Monkey, MailChimp, and creative design suite, including Adobe Photoshop, Illustrator, etc. a plus

Brand Manager Core NA Marketing Resume Examples & Samples

• Digital Marketing: Digital marketing is core to the brand. This person will be leading the digital and social efforts for the Brand to include the development and execution of content and CRM strategy
• Influencer Marketing: Build and execute a long-term influencer program that increases brand equity among key constituents and ultimately drive recommendation to consumers
• Marketing Strategy: Develop robust plans that deliver on the marketing strategies that support the long term, strategic growth plan for the company. Plans will define relevant growth opportunities for Valvoline across targeted consumer groups as well as key communication channels
• Brand Equity: Manage overall Valvoline brand equity including management of brand architecture, consumer understanding, positioning statements, brand identity development, brand frameworks and guidelines
• Advertising & Agency Management: Lead the development of relevant and compelling big ideas and campaigns with flawless execution in‑market
• Team Player: The Valvoline organization has a strong team culture. A successful candidate will embrace the idea that success as a team comes first (and is most rewarding)
• Soft Skills: Eager to learn and get better
• Collaborator / Networker: Demonstrated ability to pull from and leverage diverse thinking, ideas, and viewpoints from across the business to build an optimal solution / approach
• Strategic Thinker / Data Based: Ability to distill and synchronize various data sources to develop fact-based and strategically sound recommendations and express them in a clearly articulated, persuasive manner
• Strong Digital Marketing Acumen: “Live and breathe” digital and social marketing. Understands how to define consumer and customer targets and identify powerful insights, and build effective marketing campaigns to deliver growth strategies and commitment
• Motivational Leader and Influencer: Ability to enroll, energize, and enable a multifunctional team behind growth strategies. The ability to handle complexity and numerous priorities/projects, lead by influence across the organization, and build support behind your strategies and proposals

Senior Associate Brand Manager, Marketing Resume Examples & Samples

• Define and build brand equity
• Develop 3-5 year brand innovation road map
• Lead innovation development from Stage 0-4 in the Stage Gate Process; lead quality & cost improvement projects for the brand
• Lead communication development for the brand-deliver a fully validated communication idea and final assets across key channels
• Lead the visual identity of the brand from brand vision to executional guidelines
• Work with the BUs to ensure consistency in tone & messaging across every consumer touch point including the delivery of clear guidelines about what is and what is not on brand
• Bachelor’s Degree in Marketing, Communications, Business or related field/MBA preferred
• Minimum 2+ years’ experience in brand management or related field
• Must be able to lead large cross functional teams, handle simultaneous projects and deliver within agreed upon time frames
• Led the production of print and digital, experience with brief writing

Manager, Brand / Digital Marketing Resume Examples & Samples

• Create and implement marketing strategies
• Manage marketing P&L
• Create functional team kickoff/ briefs
• Drive and implement campaign strategies for consumer digital marketing initiatives
• Work with Marketing Director to identify KPI’s Pre-Launch and Conduct Post Analysis to Measure Digital and Social ROI
• Partner with the Commercial and cross functional teams to sell in the titles with key physical and digital retail accounts
• Work with Shopper Marketing to achieve optimal retail programs and presence
• Present marketing campaigns and go-to-market plans to diverse audience base, including the commercial team and content partners/filmmakers
• Communicate and collaborate with different teams
• Technical knowledge of online systems and processes
• Digital Media Practices is a plus
• 3-5 years overall experience (Marketing/ CPG preferred)
• Bachelor’s Degree required (preferred Business/Finance/Marketing major)
• Previous experience in a similar digital marketing strategy and operational capacity; within entertainment is a plus
• Strong planning, project management and presentation skills
• Experience working cross-functionally and with outside agencies
• Adherence to SPE values of Teamwork, Trust and Innovation

Brand Manager, Registry Marketing Resume Examples & Samples

• Lead overall brand campaign development and 360 marketing campaign
• Develop and execute registry marketing strategy and lead execution of go-to-market tactics. Plan includes analysis of customer insights to grow registry business, improve the customer experience, and differentiate Babies”R”Us
• Strong collaboration across business functions including Marketing Activation, Merchants, Store Operations, Digital, Creative, Visual to develop, manage and lead effective marketing programs. Handle all project communication to internal teams
• Leverage insights and past performance to improve, develop and optimize registry programs. Work with cross-functional teams to prioritize programs and provide recommendations on go-forward plan of action
• Develop registry media plans in partnership with media team, includes acting as key point person with key third-party partners
• Monitor competitor efforts and industry trends, along with partnering with Analytics team to analyze the health of the business
• Lead, manage and motivate two direct reports to meet/exceed our business goals and targets. Develop them to be the next generation of leaders within the company
• Proactive, collaborative, organized, curious
• Hungry, competitive, passionate self-starter with great attention to detail
• Treats others with respect and puts their team first and actively looks to develop them, previous experience leading others, including direct reports is preferred
• Strong analytic, organization and time management skills are important
• Demonstrated experience in delivering results, managing projects, and leading teams
• Proven experience managing full project lifecycle through to implementation, including managing cross-functional teams, project timelines, and task deadlines
• Minimum of 5 years of marketing or related experience, preferably within a retail environment
• Bachelor’s Degree in marketing or a related field preferred

Marketing & Brand Manager, Consumer Products Resume Examples & Samples

• The Marketing and Brand Manager works to speak directly to fan segments, thereby 1) increasing NFL fandom and engagement through product, 2) grow social conversations and interactions by increasing followers on CP social channels and 3) ensure long-term value in NFL marks to ensure continued revenue growth
• Set and execute hardgoods marketing strategy to continue sales growth of Homegating and also market emerging product categories like tailgating and pet products. Work towards given budget and identify advertising and PR strategy to reach new demographic and meet sales goals
• Manage social agency and lead social media posts, chats, contest and online activations for NFL Pinterest account and @NFLFanStyle across Instagram, Twitter, and Facebook. Increase social engagement and following on social accounts by releasing content on a timely basis that speaks to fans' needs. Collaborate with licensing and sponsorship partners over content and amplification efforts
• Lead Club retail by providing financial reports, moderating roundtable discussions, organizing conference calls, and sending newsletter updates. Also integrate with Club Business Development's Fan Experience Observer Program and create other best-practice sharing forums to provide qualitative learnings to increase team revenue and optimize fan experience
• Manage retail and calendar events approval process to adhere to League and CP values, including stronger Brand Presentation and Player Health & Safety regulations in consumer-facing creative material. Also advocate for CP and licensee interests internally
• Leverage assets across the League and partners, including NFL social, institutional media, NFLShop, NFL Network and Sponsorship, to amplify CP marketing initiatives that drive both royalty revenue and League-wide fan-engagement goals
• Work closely with EA, CP Licensing and Marketing to drive Madden business through content and marketing oversight, including through marketing efforts for raising fan participation in Madden Competitive Gaming Series
• Identify and evaluate long-term CP business development opportunities, including new technology in the retail industry and product marketplace
• Help analyze demographic consumer and fan segmentation research and how it can be applied to improve CP strategy and increase revenue
• BA/BS is required
• Social media competency
• Interest in licensing and retail business
• Advanced capabilities in Microsoft suite of products required
• Excellent analytical, decision-making and time-management skills
• Effective communication skills to work across the organization and outside parties
• Ability to work and lead internal (PR, Legal, Brand, etc.) and external parties (licensees, agencies, vendors, etc.) on projects

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Brand Marketing Manager Resume Example

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Brand Marketing Manager Resume Example (Full Text Version)

Antonella barba.

Marketing professional certified in Google Analytics Individual Qualification (IQ), Inbound Marketing, Email Marketing & Content Marketing with diversified experience in Business Development, Strategic Planning and Management Consultancy with International Experience & ability to apply fundamental business principles in multicultural settings.

Work experience

• Designed Business Plans for start-up companies to raise capital
• Developed new marketing strategies for existing companies to increase sales
• Assisted small businesses in re-establishing their brand and create a new image
• Initiated new strategies for existing companies through market segmentation, product differentiation and product placement to upturn profits
• Initiated and identified new strategies & opportunities to satisfy company’s expansion goals
• Acquired 2 more locations within 8 months of joining by using extensive market research tools, valuation methods
• Slashed payroll/benefits administration costs 30% by negotiating pricing and fees, while ensuring the continuation and enhancements of services.
• Represented the company while meeting new clients for future endeavors
• Managed product sales growth & individual sales effectiveness by reviewing marketing activities
• Introduced new Digital Media Campaigns to Enhance Brand image through social presence

Certifications

Multilingual, other leadership experience & volunteering.

• Promoted from Lab Monitor to Graduate Assistant within four months of joining
• Lead a team of 20 Lab Monitors while managing their schedules
• Troubleshot computers & resolved network related issues
• Tracked & replenished inventory
• Assisted students/patrons on a daily basis with software issues
• Organizing & Hosting events
• Budget planning
• Heading student government
• Supported to prevent child labor issues & campaigned for the same

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Similar job positions

Digital Marketing Events Coordinator / Planner Public Relations (PR) Marketing Assistant Brand Ambassador Manager Advertising Manager Content Manager Marketing Manager

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Winning Formula: Resume & Portfolio Examples to Impress Digital Marketing Agencies

As you set your sights on a career within a digital marketing agency, your first challenge is to make a memorable first impression. You’re most likely to know that the digital world is constantly evolving, thus digital marketing agencies are on the lookout for talent that not only keeps pace but pushes the boundaries of creativity, strategy, and innovation. The job market in digital marketing is as vibrant as it is challenging, with countless skilled individuals vying for a spot in the industry’s leading agencies. The competition is fierce, yes, but fear not! With the right approach, your digital agency resume and portfolio can shine brighter than the rest. 

Whether you’re a seasoned professional or a budding talent in the digital world, your resume and portfolio are your ticket to standing out in a sea of applicants. They are not just documents or collections of work; they are your personal brand, your professional narrative, and your value proposition all rolled into one. But how do you ensure that your resume and portfolio not only tick all the right boxes but also capture the essence of your unique skill set and creativity? That’s where digital marketing agency resume strategies become your guiding stars.

This article is here to navigate you through the nuances of creating resumes and portfolios that resonate with digital marketing agencies . With actionable examples and insider tips, we’re here to help you showcase your talents in a way that not only impresses but also reflects the dynamic spirit of the digital marketing world. Whether you’re looking to refine your existing resume or build a portfolio from scratch, our guide is designed to equip you with the tools and knowledge to create a presentation of your professional self that is as compelling as the campaigns you aspire to work on.

How to Impress a Digital Marketing Agency with Your Resume

Landing a coveted position at a digital marketing agency requires more than just meeting the job description. You need to make a statement, show your unique blend of skills, and demonstrate your potential to be a digital marketing maven. Here’s how you can craft a digital marketing resume that captivates the hiring managers at a digital marketing agency.

Understand the Agency’s Core Needs

Before you start tailoring your resume, take a look into the agency’s ethos, their client roster, and the specific digital marketing agency jobs they offer. While helping you align your resume with the agency’s needs, this research will also enable you to sprinkle your digital marketing resume examples with the exact mix of skills and experiences that resonate with them. Remember, a digital marketing specialist resume that speaks directly to the agency’s goals and challenges is far more compelling than a generic one.  Before you hit submit on that application to any job, really, you best make sure your CV aligns with the job description you’re applying for.

Highlight Your Digital Marketing Skills Strategically

Certain skills are non-negotiable if you want to work in the digital marketing industry. Whether it’s SEO, PPC, content marketing, or social media expertise, your digital marketing skills resume should be a testament to your proficiency and results in these areas. However, don’t just list your skills; weave them into your professional narrative. Demonstrate your digital marketing skills by using resume examples that highlight your accomplishments in past roles. 

Showcase Your Achievements with Metrics

Numbers speak louder than words, especially in a digital marketing resume. Whether it’s the percentage increase in website traffic, the growth in social media engagement, or the ROI on PPC campaigns, quantifying your achievements makes your contributions tangible. A resume for digital marketing that includes specific metrics and outcomes will not only highlight your effectiveness but also show off both your personal analytical skills and expertise in digital marketing analytics tools .

Tailor Your Experience for the Digital Age

Remember how we mentioned that the digital marketing industry constantly changes? So should your resume! Whether you’re a  digital marketer resume holder or crafting a CV digital marketing for the first time, ensure that your experience reflects the latest trends and technologies in the field. For example, if you have experience with AI-driven marketing tools or cutting-edge analytics platforms, make sure these are prominently featured.

Creativity and Personal Branding

In digital marketing, creativity isn’t confined to content creation; it extends to your resume as well. As you craft a memorable resume, consider incorporating a creative touch to your design that reflects your personal brand – after all, it is an extension of your marketing skills and a testament to the development of your personal brand . Whether it’s through the use of color, layout, or digital portfolios, your digital marketing resume should be as memorable as the campaigns you aspire to create.

Link to Your Digital Portfolio

Your resume for digital marketing should not stand alone; complement it with a link to your digital portfolio. This provides a direct window into your professional capabilities and achievements. Ensure your portfolio is up to date with your latest and greatest projects, and tailor it to display work relevant to the roles you’re applying for at digital marketing agencies.

Keep It Concise and Impactful

Lastly, while it’s tempting to include every project you’ve ever worked on, a concise digital marketing resume is far more effective. Focus on your most impactful projects and roles, and keep your resume to one or two pages. Remember, clarity and brevity can make a stronger statement than volume.

Crafting a Digital Marketing Resume That Stands Out

Creating a resume and portfolio that catches the attention of digital marketing companies is similar to creating a marketing campaign for the most important brand of all: you.

In the following section, we’ll take a look at how to present your skills, experiences, and personal projects in a way that tells a compelling story to potential employers. Let’s explore how to make your digital marketing resume and portfolio not just a collection of past roles and projects but a testament to your potential.

1. Tailor Your Resume to the Role:

Every digital marketing agency is unique, and so is each role within those agencies. Whether you’re applying for digital marketing agency jobs or eyeing a specific digital marketing consultant job description , customizing your resume to highlight the skills and experiences most relevant to the position is crucial. You can use the job description as your guide and weave in keywords and phrases that align with it. This not only shows that you’re a perfect fit but also helps your resume pass through Applicant Tracking Systems (ATS) that many agencies use.

2. Showcase Your Digital Marketing Skills:

Digital marketing requires a wide range of skills, from SEO and PPC to content marketing and social media management. You don’t have to have it all, but your digital marketing skills resume should clearly outline your expertise in these areas. Include specific tools and platforms you’re proficient in, such as Google Analytics, SEMrush, or HubSpot. Remember, a digital marketing resume sample that lists “increased website traffic by 40% through a targeted SEO strategy” is far more compelling than one that simply mentions “experienced in SEO.”

3. Highlight Results with Quantifiable Achievements:

Digital marketing is all about results. Ensure that your resume prominently features your achievements, whether they involve increasing sales, boosting website traffic, or improving engagement rates from your past campaigns Quantifiable results provide concrete evidence of your impact and skill set, making your resume for digital marketing stand out.

4. Include a Link to Your Online Portfolio:

In the digital age, your online presence can be as important as your resume. Including a link to your online portfolio or professional website allows potential employers to see your work in action. This is your chance to go beyond the resume and show off your digital marketing projects, campaigns, and successes in a more dynamic and detailed way.

Winning Resume & Portfolio Tips for Digital Marketing Careers

Each of the following examples is designed to inspire you to think beyond the basics of a resume and portfolio. Once you focus on the unique contributions you can make to a digital marketing agency, and presenting your experiences and skills in a compelling way, you’ll be well on your way to securing your next role in digital marketing. However, it’s crucial to remember that while an impressive resume and portfolio are key to advancing in the recruitment process, they are just part of the journey. Continuous skill development, a deep understanding of the agency you’re applying to, and, most importantly, thorough preparation for digital agency interview questions are essential. These elements are likely to be your next steps and can significantly influence your success in securing the role.

1. SEO Specialist Resume & Portfolio

If you’re a SEO professional, your resume should highlight a deep understanding of SEO strategies, from keyword research to on-page optimization and link-building campaigns. The portfolio includes case studies showing significant growth in organic traffic and improved search engine rankings for previous clients.

Key Elements:

• Detailed descriptions of successful SEO campaigns, including metrics and methodologies.
• Certifications in Google Analytics and SEMrush, showcasing a commitment to staying at the forefront of SEO trends and tools.
• A link to a personal blog that ranks well for competitive keywords, serving as a live example of the applicant’s SEO skills.

2. Social Media Manager Resume & Portfolio

This example focuses on a candidate with expertise in crafting engaging content and managing social media campaigns that increase brand awareness and engagement. The portfolio showcases a variety of successful social media campaigns across platforms like Instagram, Facebook, TikTok, Pinterest etc.

• Visuals from high-engagement campaigns, including metrics on growth in followers and engagement rates.
• Testimonials from clients or colleagues highlighting the candidate’s creativity and strategic thinking.
• Insights into the candidate’s ability to analyze social media metrics and adjust strategies accordingly.

Once you impress the company you’re applying with your resume & portfolio, the next step is to start preparing for a social media manager interview . This preparation can make all the difference in showing your readiness to take on the challenges and opportunities of managing a brand’s social media effectively.

3. Content Strategist Resume & Portfolio

Here, the emphasis is on a strategic approach to content creation and distribution that drives traffic and conversions. The portfolio should  include samples of written content, content calendars, and results from content marketing campaigns.

• Examples of SEO-friendly articles, blog posts, and whitepapers that have driven traffic and engagement.
• Strategies developed for content distribution across digital channels.
• Metrics demonstrating the impact of content strategies on business goals.

4. Digital Marketing Analyst Resume & Portfolio

The resume of a digital marketing analyst should display the analytical prowess in evaluating the effectiveness of digital marketing campaigns and making data-driven recommendations. As for the candidate’s portfolio, it should include reports and dashboards that highlight the candidate’s ability to translate data into actionable insights.

• Case studies detailing the analysis of campaign performance and subsequent strategy adjustments that led to improved results.
• Proficiency in analytics and data visualization tools, such as Google Analytics.
• Examples of A/B testing experiments and their outcomes, demonstrating a methodical approach to optimization.

5. PPC Expert Resume & Portfolio

Focused on pay-per-click (PPC) campaign management, the resume and portfolio of a PPC expert should highlight expertise in maximizing ROI through targeted ad campaigns on platforms like Google Ads and Facebook Ads.

• Screenshots of ad campaigns with annotations explaining the strategy, targeting, and results.
• Data showcasing cost-per-acquisition improvements and overall campaign ROI.
• Certifications in Google Ads and a history of managing significant ad budgets effectively.

6. Email Marketing Specialist Resume & Portfolio

This candidate’s resume must emphasize skills in developing and executing email marketing strategies that nurture leads and convert subscribers into customers. The portfolio, too,  includes examples of email campaigns, automation flows, and performance metrics.

• Samples of email campaigns with high open and click-through rates, showcasing the candidate’s ability to craft compelling messages.
• Strategies for list segmentation and personalization, showcasing an understanding of how to target messages effectively.
• Metrics that illustrate the impact of email marketing efforts on customer retention and sales.

7. Creative Director Resume & Portfolio

This resume focuses on leadership in creative projects and campaign innovation. It is a higher level position, thus the candidate should display a history of developing compelling digital marketing campaigns that resonate with audiences and achieve business objectives. 

• A portfolio that includes visually stunning campaign materials and outlines the creative process from concept to execution.
• Examples of campaigns that have won awards or been recognized in the industry for their creativity and impact.
• Insights into the candidate’s leadership style and ability to inspire creativity in a team setting.

As we wrap up our journey through crafting standout resumes and portfolios for digital marketing agency roles, it’s clear that the key to impressing potential employers lies in your ability to drive results, think creatively, and adapt to the changing digital world. 

Remember, the digital marketing field is about connecting with audiences in meaningful ways. Apply the same principle when crafting your digital marketing resume and portfolio. Tailor your content to your audience—the hiring managers and team leads at digital agencies—by speaking their language and displaying the results that matter most to them.

You can use the examples above as inspiration, but don’t forget to infuse your application with your unique personality, experiences, and achievements. Stand out by being authentically you.

So, take these insights, polish your digital agency resume, curate your portfolio with your best work, and step confidently into your next job application.

The digital marketing world is vast and full of opportunities—your next great adventure is just an application away. Good luck!

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