best presentation graphs

Jazz Up Your Presentation: 6 Ways to Put an End to Ugly Charts and Graphs

Updated on: 22 December 2020

People often add charts and graphs to their presentation trying to make it more interesting. Unfortunately, most efforts to make it unique usually end up having the exact opposite effect.

Often, the enormous collection of slides with colorful presentation charts and graphs blows up your brain by the end of the presentation rather than arousing your interest in the data. You don’t want to be the person who puts his audience through this agonizing experience every time you fire up your laptop.

So, is there a way to jazz up your presentation with beautiful charts and graphs?

The short answer to this question is ‘Yes.’ Here are 6 ways to improve your presentation charts and graphs to effortlessly strengthen your message.

Refrain from Using Backgrounds

When it comes to decorating the graph background, you should avoid using gradients of color or varying the background color in any other way.

It not only undermines your ability to present the data unambiguously but also adds distraction. The context surrounding an object often influences our perception of it.

See the two graphs above, the grey background in the left graph doesn’t provide any information. On the contrary, it doesn’t contrast sufficiently with the object. As a result, it undermines the visibility of the objects in the graph. So, make sure the background is consistent with the slide background.

If you always use the default slide background, you should use ‘No Fill’ ‘or White’ background color as it matches the slide background.

Eliminate Redundant Labels

Why do you want to waste the space on redundant labels? Most graphs charts are quite self-explanatory. Repeated axis labels and legend are the two things that occupy the space for no reason.

In fact, they are taking up space that would be better spent on the graph. So, make sure to remove duplicate labels. The graph on the right looks better than the original graph to the left, as it is much easier to understand.

Alternatively, you can also label the bars directly. However, if you do, remove the Y-axis completely. As the exact value of each element is displayed, you don’t need to use the grid lines either.

Mind the Border Formatting

When it comes to graphs and charts, less is more. You should format the graph background to reduce the lines as far as possible while retaining the meaning of the data presented in it.

Though the default gridlines and borders are a sensible choice, they are a distraction as your audience is most likely not interested in knowing the exact figures for each data point.

If you want to display exact values, label the bars directly as discussed in the previous point. Removing the lines highlights the data and the pattern dramatically. So, remove all of the outer borders as well as grid lines as shown below.

Use Colors Meaningfully

Contrary to the popular belief, you should avoid using bright colors for presentation charts and graphs as far as possible. In fact, you should use natural colors to display general information and use the bright color only to highlight information that demands attention.

Using same colored bars on a graph makes it easier to compare the data. Use different colors only if they correspond to different elements in the data.

Sometimes, however, you can use different colors to highlight particular data or assemble different parts. In other words, you need to use colors meaningfully and with caution. The following examples will help explain the points mentioned above.

A) Using Natural Colors for Easier Comparison

B) Using Bright Colors to Pop Important Data

C) Using Different Colors to Point out Differences in Data Elements

Avoid Using Special Effects (Shadowing and Shading)

Avoid using special effects such as shadowing, shading, and 3D effects when creating presentation charts and graphs, especially for professional purposes. They just make it hard to compare the elements and confuse the reader.

You should, however, stick to presenting only essential information. So, keep it simple and avoid flashy special effects.

Text and Font

Using bold font isn’t going to make much difference in your graph. As far as possible, avoid using bold, underline or italic fonts. Keep the font size and type consistent throughout the presentation.

Avoid effects such as shading, outline, and 3D letters. Always lighten secondary data labels. The less you format the better.

Have More Tips for Creating Better Presentation Charts and Graphs?

When it comes to creating an attention-grabbing presentation , the rule of thumb is to display the data in a simple and clear way.

With the help of these 6 tried and tested tips, your presentation charts and graphs will look phenomenal without compromising your data. What about you? What tricks have you used to make your graphs look unique? Feel free to share your ideas and suggestions in the comments box below.

About the Author

Swati Kapoor is a qualified dietitian at Practo . She has a Masters degree in Dietetics and Food Service Management. She is a strong believer in spreading the goodness of ‘nutrition through healthy eating’. As a responsible dietitian, Swati examines her patients’ health history carefully before recommending any diet or workout regimen, because everybody has different requirements.

Join over thousands of organizations that use Creately to brainstorm, plan, analyze, and execute their projects successfully.

More Related Articles

Leave a comment Cancel reply

Please enter an answer in digits: 20 − eighteen =

Download our all-new eBook for tips on 50 powerful Business Diagrams for Strategic Planning.

Charts & Diagrams

Transform complex data into clear visuals with our extensive collection of 1,261 Charts & Diagrams templates for PowerPoint and Google Slides. Choose from flowcharts, mind maps, data-driven graphs, organizational charts, and more to engage your audience and enhance your presentations.

Overlapping Step Process

Google Slides , PPTX

Infographic Quadrant Pie Chart

Open Infinity Cycle

Puzzle Process Flow

12-Point Diverging Process

8-Point Diverging Process

4-Point Diverging Process

Multilayered Pathway Wheel

Bilateral Step Cycle

Alternating Hexagon Pair Process

5-Step Decision Funnel

4-Step Decision Funnel

Search templates by categories, search templates by colors.

Love our templates? Show your support with a coffee!

Thank you for fueling our creativity.

Text & Tables

Graphics & Metaphors

Timelines & Planning

Best-Ofs & Tips

Terms and Conditions

Privacy Statement

Cookie Policy

Digital Millennium Copyright Act (DMCA) Policy

© Copyright 2024  Ofeex  | PRESENTATIONGO® is a registered trademark | All rights reserved.

To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.

Thank you for downloading this template!

Remember, you can use it for free but you have to attribute PresentationGO . For example, you can use the following text:

If you really like our free templates and want to thank/help us, you can:

Thank you for your support

18 Types of Diagrams in PowerPoint: Which is the Right Chart Type for Your Presentation?

Presenting data is one of the most common content types in presentations. Speakers are often faced with the task of presenting their data in a way that directs the audience’s attention to the key messages.

Today, we will show you 18 chart types with examples of their usage. This way, you can find the right diagram for your presentation purposes.

Storytelling & Data Visualization

Speakers should focus on telling a story with data. Storytelling is one of the most effective means of connecting with the audience and capturing their attention. Why? Because stories generate emotions and allow you to better reach your audience.

Presenting raw data without proper preparation will inevitably lead to losing the audience’s interest . The audience will unconsciously begin to orient themselves in the presented data series and interpret it, which consumes a significant portion of their concentration.

The challenge is to integrate complex and dry numbers into the narrative in a way that the audience can follow the argumentation. The key to success lies in communicating through targeted data visualizations.

The most well-known and popular form of data visualization is the diagram . The use of diagrams in PowerPoint presentations is practical due to the convenient integration of PowerPoint with Excel functions .

However, it is important to always consider the message that the presented data is intended to convey and the type of data involved. Not every diagram is suitable for every dataset.

• Is it relative or absolute numbers?
• How many dimensions do I want to represent?
• Am I presenting compositions or developments?

These are just a few examples of the questions you should ask yourself before choosing a diagram for your presentation.

The 18 most important types of diagrams in PowerPoint

We have summarized the most well-known chart types, along with their advantages, applications, and limitations .

Now, let’s explore these diagram types and find the one that best suits your data and goals, allowing you to create a clear and compelling presentation.

1. Column Chart

The bar chart is the most commonly used and simplest type of diagram. By representing data through the varying heights of the bars, you can visually illustrate data and its differences.

The strengths of the bar chart type lie in depicting fluctuations over a period of time or comparing different subjects of investigation.

For example : Revenues of different departments per year.

Feel free to use professionally designed slide templates for bar charts from PresentationLoad!

2. Bar Chart

The bar chart is nothing more than a rotated version of the column chart . Like the column chart, the bar chart represents data and their differences through the distribution of bar sizes.

The major advantage of this chart type is that the horizontal orientation of the bars allows for the use of longer labels, such as survey questions.

Example: This chart type is excellent for representing rankings.

For tips on designing an appealing bar chart , you can refer to the article “ Bar Charts .”

3. Stacked Column Chart

The stacked chart (also known as a cumulative or stacked chart) is a chart type that can represent the individual components of a composite whole. This chart type is suitable when comparing the composition of something over different time periods or with a different composition.

Example: Composition of cost components over a period of time.

Feel free to use professionally designed slide templates for stacked charts from PresentationLoad!

4. Line Chart

The line chart is used for comparing and representing temporal trends . The overlapping lines can be directly compared, making it easy to visualize developments and trends .

Example: Stock prices.

Feel free to use professionally designed slide templates for line charts from PresentationLoad!

5. Area Chart

The area chart is a modified form of the line chart . In this chart, the area between two lines or between the line and the X-axis is filled with color.

This allows for highlighting the relative relationship between two quantities graphically. This type of representation is particularly useful for visualizing operational and strategic gaps.

Example: Gap analysis.

Feel free to use professionally designed slide templates for area charts from PresentationLoad!

6. Pie Chart

Pie and donut charts represent compositions of a whole as slices of a pie. The major strength of these charts is visualizing relative proportions.

Example: However, pie charts are not suitable for representing temporal sequences.

Feel free to use professionally designed slide templates for pie charts from PresentationLoad!

7. Combination Chart

Combination charts are a combination of two different chart types. They are excellent for presenting the relationship between two data series with different scales. The most common variant is the combination of bar and line charts.

Example: Revenue (in millions) and number of employees (up to 100).

Feel free to use professionally designed slide templates for combination charts from PresentationLoad!

8. Radar Chart

The spider chart, also known as a star or radar chart, is particularly useful for displaying the development or characteristics of predefined criteria . Each category has its own axis, with the zero point located at the center.

Example: Comparing two companies based on predefined criteria (including benchmarking).

Feel free to use professionally designed slide templates for spider charts from PresentationLoad!

9. Portfolio Diagram

The bubble chart, also known as a portfolio chart, stands out with its three dimensions. The X and Y axes represent the measurement of a variable defined for each axis. This creates an accurate position of the bubble within the coordinate system. Additionally, the size of the bubble represents a third dimension.

Example : BCG matrix (depicting market growth, relative market share, and revenue).

Feel free to use professionally designed slide templates for bubble charts from PresentationLoad!

10. Waterfall Chart

The waterfall chart is a special form of the bar chart. It shows an initial value that is increased or decreased by additional values . Finally, the end value is depicted.

Example: Breaking down total costs into individual costs.

Feel free to use professionally designed slide templates for waterfall charts from PresentationLoad!

11. Bubble Chart

A bubble chart is used in data visualization to represent relationships between three or more variables . The purpose of a bubble chart is to visualize complex datasets in a simple and easily understandable way.

In a bubble chart, data points are represented as circles (bubbles), where the position of the bubbles on the X and Y axes represents the two main variables. The size of the bubbles represents a third variable, and in some cases, the color of the bubbles can be used to represent a fourth variable.

Companies use bubble charts to illustrate relationships between various financial data, such as in strategic management when visualizing BCG matrices.

Example: Creating a market share overview where revenue and product quantity are represented on the X and Y axes, and the respective market share is indicated by the different sizes of the bubbles.

12. Scatter Diagram

A scatter plot is used to represent the relationship between two continuous variables. The purpose of a scatter plot is to visualize the c orrelation or pattern between these variables in a simple and easily understandable way . If there are dependencies between the two variables, patterns or structures such as linear or quadratic relationships can be observed, revealing average values, trends/developments, or concentrations.

In a scatter plot, data points are represented as dots or symbols, where the position of the points on the X and Y axes represents the two variables. The points are plotted independently, and their distribution in the chart shows the relationship between the variables.

Example: Examining the relationship between age and income.

Feel free to use professionally designed slide templates for scatter plots from PresentationLoad!

13. Sales Funnel

A funnel chart is used to represent the different stages of a process or sales pipeline . The shape of the funnel is crucial in the visualization. The first stage of the process is represented by the wider end, and the narrower end represents the final stage. The size of the sections within the funnel represents the number of items or data points in each stage of the process. The decreasing width of the funnel represents the decreasing magnitude of items transitioning from one stage to the next.

The purpose of a funnel chart is to visualize the number of items or data points going through the different stages of a process in a simple and easily understandable way. Funnel charts are often used to identify and analyze bottlenecks or weaknesses in a process.

Example: Analyzing a sales pipeline.

Feel free to use professionally designed slide templates for funnel charts from PresentationLoad!

14. Pyramid Chart

Pyramid charts are primarily used to represent demographic information in an easily understandable way. The chart depicts a vertically oriented, two-dimensional histogram.

Example: Visualizing the age structure and gender distribution of a population.

Feel free to use professionally designed slide templates for pyramid charts from PresentationLoad!

15. Gantt Chart

A Gantt chart is used to visually represent the activities of a project in a time-oriented table format. The structure of the chart allows for listing all project-related activities and their duration. This is displayed in the form of a bar that indicates both the start and end points of a time-based activity.

The chart provides an overview of how much time is required for each activity and when it will be completed, allowing project managers to have better control over the project timeline. It enables them to identify areas where the project is successful or not, thereby optimizing process flows through appropriate interventions.

Example: Presentation and management of a construction project.

Feel free to use professionally designed slide templates for Gantt charts from PresentationLoad!

16. Venn Diagram

Venn diagrams, using two, three, or more circles, are a practical method for illustrating overlapping or interconnected relationships. They provide a visual representation of the relationships and dependencies within a complex set of elements.

Venn diagrams can be a valuable tool for capturing the entirety of complex situations and understanding the relationships between elements. For more information, feel free to check out our blog post on “ Venn Diagrams “.

Example: Analyzing the similarities and differences between different customer segments in a company.

Feel free to use professionally designed slide templates for Venn diagrams from PresentationLoad!

17. Process Diagram (for example Flowchart)

Process diagrams, such as flowcharts, are excellent for presenting processes and workflows in a clear and organized manner. They can represent both general concepts and specific relationships, making them a valuable tool for any company looking to showcase their business processes and workflows to stakeholders. Algorithms, workflows, and processes can be translated into flowcharts, facilitating analysis, documentation, and management of programs and workspaces.

Flowcharts are widely used and established in sectors such as business, finance, IT, and data processing, thanks to their effective visual representation.

Example: Illustrating and analyzing a customer service process in a company.

For more information, feel free to check out our blog post on “ Flowcharts “.

Feel free to use professionally designed slide templates for flowcharts from PresentationLoad!

18. Organizational Chart

An organizational chart is a chart typed used to structure and organize a company or project , allowing for the clear representation of hierarchies. There are various types of organizational charts to choose from, including the single-line system, multiple-line system, matrix organization, and staff line representation.

The typica l single-line system emphasizes clear responsibilities and a streamlined structure, while the multiple-line system shortens information pathways and contributes to specialization within individual instances.

Example: Presenting a product range or service offering in a clear and organized manner.

For more information, feel free to check out our blog post on “ Organizational Charts “.

Feel free to use professionally designed slide templates for organizational charts from PresentationLoad!

Conclusion: Finding the right chart types for your purposes

In conclusion, you can find the right type of diagram for your purposes by referring to our 18 chart types and determining which one best suits your needs. With the appropriate diagram, you can visualize content much more easily and quickly, making it understandable for your audience.

If you have any questions regarding the article, feel free to contact us via email at [email protected] . We are here to assist you!

If you’re looking for visually supportive and professionally designed slide templates , be sure to check out our shop. We have a wide range of slides available for download on various (business) topics. Visit our shop today! ► Go to Shop

You may also be interested in the following articles:

• Create a Flowchart in PowerPoint
• Create a Venn Diagram
• Create an Organizational Chart
• 8 Tips for better Bar Chart in PowerPoint
• Present Numbers and Tables in an Engaging Way

Share this post

• share  
• save  

Design Thinking: Problem Solving with a Difference

Why Corporate Mission Statements Are So Important

7 Tips & Learnings from the Apple Keynote

Top Tips for Using Graphs and Charts in your Presentations

Graphs and charts are a great way to convey complex information.  But it is also easy to deliver information overload. We asked a range of expert presenters for their hints and tips on using graphs and charts in presentations.

Types of Graphs

Although texts carry ideas among individuals, there is no replacement for the pictorial representations that exist right from the days men lived in caves.  In order to standardise the communication, many types of graphs evolved in the man’s quest for quick, easy and precise representation of data. Graphs range from simple lines to complex cosmograms that even animate.

The below infographic will share some interesting information about different graph types:

1.     Less is more

I think one of the big things is to make sure you are using the right kind of chart to display the story you want your data to tell. Also, less is more. Charts are busy enough and any extra axis numbers, tick marks and such should be removed and the gridlines should be subtle colours that don’t overwhelm the image.

2.  Highlight key data points

I am asked to do a lot of creative tinkering with charts, and one of the most requested items is to highlight particular data points on a line chart. An easy and effective way to do this is by assigning a unique graphic to selected data points.

To do this you simply have to insert the graphic (could also be a text box with a relevant symbol character or wingding) somewhere on the slide. Then cut the graphic item to the clipboard. Go into your chart and select the single data point you want to affect (make sure you have the single data point and not the data series selected) and paste the graphic.

Valary Oleinik

Now that data point will carry the unique appearance even as the chart figures change.

I use this in instances such as a stock price timeline where you want to highlight the price at a certain date or you want to highlight where a change occurred in a business and you want a visual marker to make a comparison of the effects prior to and after the change. I could work up a chart sample if you would like.

3.  Simplify your slides

Many graphs can be simplified to make them easier to read.

Take this example.

• Too much clutter, what I call mumblers and what Edward Tufte calls chartjunk. These mumblers are like the dense foliage in a jungle; you need to hack away at them with effort to work your way further into the jungle. Mumblers in this chart include horizontal lines, unnecessarily large numbers on the x- and y-axes, unnecessary detailed text.
• Large gaps between the columns. The rule of thumb is the bars should be TWICE as large as the gap.
• Sideways numbers above the bars, which are unnecessarily hard to read. In fact, you don’t need the y-axis at all if the bar values are included.
• No pictures. Whenever possible, try to convert your graphs into concrete pictures. Adding a pictures of Bush and Obama can replace the legend.

Here is an example of how this slide can be improved.

Bruce Gabrielle

4.  Pie charts are not always easy to understand

Use the correct graph to display data. Pie charts are generally poor because viewers cannot quickly understand relative sizes of pie slices. Horizontal bar charts, sorted from high to low, communicate more clearly and are easier for the reader to scan quickly.

Both have their place, depending on what the audience needs.

Bruce Gabrielle – author, Speaking PowerPoint – www.speakingppt.com

5. Create better-looking graphs in PowerPoint 2010

PowerPoint 2010 creates much better graphs than the standard graphs that you get with PowerPoint 2003. Something we often do here if we are creating a PowerPoint 2003 presentation and the client does NOT need to edit the graphs themselves: we would create much better-looking graphs in PowerPoint 2010 and then copy them into the 2003 presentation as images. We know we are in the very fortunate position of having easy access to all versions of PowerPoint and this might not be possible for everyone.

6. Be careful of embedding sensitive data

But there are more reasons for doing this than just more visually aesthetic graphs. Whatever version of PowerPoint you are using, it’s still a good idea to keep the editable graph separate from your main presentation.

We know of a horror story where a presentation was left behind after an event and the Excel files that linked to the graphs contained some very commercially sensitive information.

7. Convey data in other ways than PowerPoint

Very few people remember the numbers. Convey them in some other meaningful way.

I had a participant on a course recently who was talking about a number of people that had been taken out of poverty in recent years. The number is meaningless, because I wouldn’t remember and cannot comprehend the number of people.

When he paused for a moment and said “That’s the same as the population of America”, it was easily understandable and extremely memorable.

8. Use props to convey data

Use props – check out Hans Rosling at TED on population statistics. He uses boxes and models of cars, planes and flip flops.

Paul Hayden

I once used steel buckets and coins – for the effect of the noise. If you show your market share by tipping in a (proportional number of ) few coins and then show the size of the available market left by tipping in another proportional number, people will not remember the number, but they will remember how long that noise lasted and how much share is up for grabs.

9. Only present key information

Think of what it means to the audience, perhaps just some of the data is enough (e.g. top 3 or 5 instead of the whole chart)

10. Concentrate on trends and changes

Concentrate on trends and changes rather than numbers and data.

11. 3D graphs are hard to read

Avoid 3-d graphs as much as possible, they are hard to read.

12. Animate your graphs

Try to animate the data instead of showing everything at once (overwhelming). By animating I don’t mean the custom animation on the software, but show the data gradually, one bar at a time for comparisons, one year at a time on a line chart, one piece of the pie on pie charts.

It will be like storytelling your data and the audience will be able to keep up.

Dr.Ahmad Al-Ani

13.  Take a look at data visualisation

Yolanthe Smit

I find graphs and charts usually rather boring unless they are on paper or a webpage so I can study them at my leisure.

We recently devoted an entire TEDxTheHague Salon to data visualisation and watched these great presentations:

Recommended Pages

• All Templates
• Persuasive Speech Topics
• Informative
• Architecture
• Celebration
• Educational
• Engineering
• Food and Drink
• Subtle Waves Template
• Business world map
• Filmstrip with Countdown
• Blue Bubbles
• Corporate 2
• Vector flowers template
• Editable PowerPoint newspapers
• Hands Template
• Red blood cells slide
• Circles Template on white
• Maps of America
• Light Streaks Business Template
• Zen stones template
• Heartbeat Template
• Web icons template

Home PowerPoint Templates Data & Charts

Data, Curve and Charts for PowerPoint

Our PowerPoint Chart Templates are pre-designed slides that help you represent your data accurately and create professional charts for your presentations. These templates are downloadable and easy to edit. They are well-designed to help reduce the stress of creating a chart presentation from scratch.

The template includes a range of chart types, including bar charts, line charts, and pie charts, with customizable color schemes and font options. You can easily present data clearly and concisely with the aid of visually enhancing design elements, making it easy for your audience to understand and interpret the information.

Use our PowerPoint Chart Templates to include facts and statistics in your next presentation. You can use any of the Data & Chart PowerPoint templates for your business modeling, website dashboards analysis, and PPT slides for Microsoft PowerPoint.

Featured Templates

Sales Structure Org Chart PowerPoint Template

5-Item Burnup Chart PowerPoint Template

Financial Chart Slides PowerPoint Template

Animated PowerPoint Charts Collection Template

New Eisenhower Matrix Template for PowerPoint

Customer Portfolio Management PowerPoint Diagrams

Franklin Covey Time Management PowerPoint Template

4-Step Ramp Chart PowerPoint Template

Organizational Climate PowerPoint Template

Annual Revenue Slide Template for PowerPoint

Gantt Chart Agile Roadmap PowerPoint Template

Content Marketing Matrix PowerPoint Template

Curve of Forgetting PowerPoint Template

Whale Curve Customer Profitability PowerPoint Template

SPACE Matrix PowerPoint Template

Comparative Analysis Dashboard PowerPoint Template

A Data PowerPoint Template is a set of slides that you can use in your PowerPoint presentations to create charts and graphs that visualize data. They are pre-designed templates that will help you present data accurately to your audience, using a range of chart types such as bar charts, line charts, pie charts, and scatter plots.

With our PowerPoint Chart Template, you can easily customize the chart to your specific needs by inputting your data and choosing from various options, such as color schemes, layouts, and font styles. Using a chart PowerPoint template can help you effectively communicate data to your audience, allowing them to understand and interpret the information you presented quickly. And it will also save you a lot of time and effort in creating charts and graphs from scratch. It provides a starting point that you can easily customize to suit your needs, allowing you to focus on the content of your presentation rather than the design of your charts.

Some Chart PowerPoint Templates also come with features such as pre-designed color schemes, layouts, and font styles, which can help you create a comprehensive presentation. Whether you are a student, a professional, or a business owner, a Chart PowerPoint Template can be a valuable asset in your presentation tools.

Without a doubt, charts and graphs are essential for visualizing and communicating data in presentations. They can help you convey complex ideas and patterns clearly and concisely, making it easier for your audience to understand and remember the key points you are trying to convey.

How Do I Make A Chart In PowerPoint?

To create a chart in PowerPoint, follow these steps:

• Open the PowerPoint presentation and go to the slide where you want to add the chart.
• Select the “Insert” tab in the top menu.
• In the “Illustrations” group, click the “Chart” button.
• Select the type of chart you want to create from the drop-down menu.
• A new window will open with sample data. You can either keep this sample data or delete it and enter yours.
• Click “OK” to insert the chart onto the slide.
• You can then click on the chart to select it and use the “Chart Tools” tab in the top menu to customize the chart’s appearance and layout.

What Charts Are Available In PowerPoint?

PowerPoint is a popular presentation software that allows users to create professional-looking presentations with various charts and graphs.

Some of the charts available in PowerPoint include Line charts; Bar charts; Pie charts; Column charts; Scatter plots; Bubble charts; Area charts; Gantt charts; Waterfall charts; Radar charts; and Stock charts.

Also, PowerPoint provides a wide range of charts to help you quickly present data and information to your audience.

How Do I Make A Chart Look Professional In PowerPoint?

There are several ways you can make a chart in PowerPoint look professional:

• Choose the right chart type.
• Use a clear and readable font.
• Add a title to your chart and axis.
• Use gridlines.
• Use a consistent color scheme.
• Edit the chart layout and add chart borders.
• Use slide layout.

Following the listed tips, you will create professional-looking charts in PowerPoint that effectively communicate your data.

Can You Edit Graphs In PowerPoint?

Yes, you can edit graphs in PowerPoint. Follow the following do-it-yourself procedures:

• Open the PowerPoint presentation containing the graph you want to edit.
• Click on the graph to select it.
• Small squares called “handles” appear around the edges of the graph. These handles allow you to resize or move the graph.
• To edit the data displayed in the graph, right-click on the graph and select “Edit Data” from the context menu. It will open the “Edit Series” dialog box.
• Use this dialog box to modify the data and labels in the graph.
• To change the graph’s appearance, such as the colors or line styles, click on the graph to select it and then use the options in the “Chart Tools” ribbon at the top of the PowerPoint window.

How Do You Make A Graph Look Good In PowerPoint?

The following are some tips you should follow to make your graph look good in PowerPoint:

• Use appropriate formatting.
• Use cool colors and simple fonts that are easily read and look good together.
• Use a clear and concise title.
• Use appropriate scales, axes, and data labels.
• Use a simple layout.

Download Unlimited Content

Our annual unlimited plan let you download unlimited content from slidemodel. save hours of manual work and use awesome slide designs in your next presentation..

16 Best Types of Charts and Graphs for Data Visualization [+ Guide]

Published: June 08, 2023

There are more type of charts and graphs than ever before because there's more data. In fact, the volume of data in 2025 will be almost double the data we create, capture, copy, and consume today.

This makes data visualization essential for businesses. Different types of graphs and charts can help you:

• Motivate your team to take action.
• Impress stakeholders with goal progress.
• Show your audience what you value as a business.

Data visualization builds trust and can organize diverse teams around new initiatives. Let's talk about the types of graphs and charts that you can use to grow your business.

Free Excel Graph Templates

Tired of struggling with spreadsheets? These free Microsoft Excel Graph Generator Templates can help.

• Simple, customizable graph designs.
• Data visualization tips & instructions.
• Templates for two, three, four, and five-variable graph templates.

You're all set!

Click this link to access this resource at any time.

Different Types of Graphs for Data Visualization

1. bar graph.

A bar graph should be used to avoid clutter when one data label is long or if you have more than 10 items to compare.

Best Use Cases for These Types of Graphs

Bar graphs can help you compare data between different groups or to track changes over time. Bar graphs are most useful when there are big changes or to show how one group compares against other groups.

The example above compares the number of customers by business role. It makes it easy to see that there is more than twice the number of customers per role for individual contributors than any other group.

A bar graph also makes it easy to see which group of data is highest or most common.

For example, at the start of the pandemic, online businesses saw a big jump in traffic. So, if you want to look at monthly traffic for an online business, a bar graph would make it easy to see that jump.

Other use cases for bar graphs include:

• Product comparisons.
• Product usage.
• Category comparisons.
• Marketing traffic by month or year.
• Marketing conversions.

Design Best Practices for Bar Graphs

• Use consistent colors throughout the chart, selecting accent colors to highlight meaningful data points or changes over time.
• Use horizontal labels to improve readability.
• Start the y-axis at 0 to appropriately reflect the values in your graph.

2. Line Graph

A line graph reveals trends or progress over time, and you can use it to show many different categories of data. You should use it when you chart a continuous data set.

Line graphs help users track changes over short and long periods. Because of this, these types of graphs are good for seeing small changes.

Line graphs can help you compare changes for more than one group over the same period. They're also helpful for measuring how different groups relate to each other.

A business might use this graph to compare sales rates for different products or services over time.

These charts are also helpful for measuring service channel performance. For example, a line graph that tracks how many chats or emails your team responds to per month.

Design Best Practices for Line Graphs

• Use solid lines only.
• Don't plot more than four lines to avoid visual distractions.
• Use the right height so the lines take up roughly 2/3 of the y-axis' height.

3. Bullet Graph

A bullet graph reveals progress towards a goal, compares this to another measure, and provides context in the form of a rating or performance.

In the example above, the bullet graph shows the number of new customers against a set customer goal. Bullet graphs are great for comparing performance against goals like this.

These types of graphs can also help teams assess possible roadblocks because you can analyze data in a tight visual display.

For example, you could create a series of bullet graphs measuring performance against benchmarks or use a single bullet graph to visualize these KPIs against their goals:

• Customer satisfaction.
• Average order size.
• New customers.

Seeing this data at a glance and alongside each other can help teams make quick decisions.

Bullet graphs are one of the best ways to display year-over-year data analysis. You can also use bullet graphs to visualize:

• Customer satisfaction scores.
• Customer shopping habits.
• Social media usage by platform.

Design Best Practices for Bullet Graphs

• Use contrasting colors to highlight how the data is progressing.
• Use one color in different shades to gauge progress.

Different Types of Charts for Data Visualization

To better understand these chart types and how you can use them, here's an overview of each:

1. Column Chart

Use a column chart to show a comparison among different items or to show a comparison of items over time. You could use this format to see the revenue per landing page or customers by close date.

Best Use Cases for This Type of Chart

You can use both column charts and bar graphs to display changes in data, but column charts are best for negative data. The main difference, of course, is that column charts show information vertically while bar graphs show data horizontally.

For example, warehouses often track the number of accidents on the shop floor. When the number of incidents falls below the monthly average, a column chart can make that change easier to see in a presentation.

In the example above, this column chart measures the number of customers by close date. Column charts make it easy to see data changes over a period of time. This means that they have many use cases, including:

• Customer survey data, like showing how many customers prefer a specific product or how much a customer uses a product each day.
• Sales volume, like showing which services are the top sellers each month or the number of sales per week.
• Profit and loss, showing where business investments are growing or falling.

Design Best Practices for Column Charts

2. dual-axis chart.

A dual-axis chart allows you to plot data using two y-axes and a shared x-axis. It has three data sets. One is a continuous data set, and the other is better suited to grouping by category. Use this chart to visualize a correlation or the lack thereof between these three data sets.

A dual-axis chart makes it easy to see relationships between different data sets. They can also help with comparing trends.

For example, the chart above shows how many new customers this company brings in each month. It also shows how much revenue those customers are bringing the company.

This makes it simple to see the connection between the number of customers and increased revenue.

You can use dual-axis charts to compare:

• Price and volume of your products.
• Revenue and units sold.
• Sales and profit margin.
• Individual sales performance.

Design Best Practices for Dual-Axis Charts

• Use the y-axis on the left side for the primary variable because brains naturally look left first.
• Use different graphing styles to illustrate the two data sets, as illustrated above.
• Choose contrasting colors for the two data sets.

3. Area Chart

An area chart is basically a line chart, but the space between the x-axis and the line is filled with a color or pattern. It is useful for showing part-to-whole relations, like showing individual sales reps’ contributions to total sales for a year. It helps you analyze both overall and individual trend information.

Best Use Cases for These Types of Charts

Area charts help show changes over time. They work best for big differences between data sets and help visualize big trends.

For example, the chart above shows users by creation date and life cycle stage.

A line chart could show more subscribers than marketing qualified leads. But this area chart emphasizes how much bigger the number of subscribers is than any other group.

These charts make the size of a group and how groups relate to each other more visually important than data changes over time.

Area graphs can help your business to:

• Visualize which product categories or products within a category are most popular.
• Show key performance indicator (KPI) goals vs. outcomes.
• Spot and analyze industry trends.

Design Best Practices for Area Charts

• Use transparent colors so information isn't obscured in the background.
• Don't display more than four categories to avoid clutter.
• Organize highly variable data at the top of the chart to make it easy to read.

4. Stacked Bar Chart

Use this chart to compare many different items and show the composition of each item you’re comparing.

These graphs are helpful when a group starts in one column and moves to another over time.

For example, the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) is sometimes hard to see. The chart above helps stakeholders see these two lead types from a single point of view — when a lead changes from MQL to SQL.

Stacked bar charts are excellent for marketing. They make it simple to add a lot of data on a single chart or to make a point with limited space.

These graphs can show multiple takeaways, so they're also super for quarterly meetings when you have a lot to say but not a lot of time to say it.

Stacked bar charts are also a smart option for planning or strategy meetings. This is because these charts can show a lot of information at once, but they also make it easy to focus on one stack at a time or move data as needed.

You can also use these charts to:

• Show the frequency of survey responses.
• Identify outliers in historical data.
• Compare a part of a strategy to its performance as a whole.

Design Best Practices for Stacked Bar Graphs

• Best used to illustrate part-to-whole relationships.
• Use contrasting colors for greater clarity.
• Make the chart scale large enough to view group sizes in relation to one another.

5. Mekko Chart

Also known as a Marimekko chart, this type of graph can compare values, measure each one's composition, and show data distribution across each one.

It's similar to a stacked bar, except the Mekko's x-axis can capture another dimension of your values — instead of time progression, like column charts often do. In the graphic below, the x-axis compares the cities to one another.

Image Source

You can use a Mekko chart to show growth, market share, or competitor analysis.

For example, the Mekko chart above shows the market share of asset managers grouped by location and the value of their assets. This chart clarifies which firms manage the most assets in different areas.

It's also easy to see which asset managers are the largest and how they relate to each other.

Mekko charts can seem more complex than other types of charts and graphs, so it's best to use these in situations where you want to emphasize scale or differences between groups of data.

Other use cases for Mekko charts include:

• Detailed profit and loss statements.
• Revenue by brand and region.
• Product profitability.
• Share of voice by industry or niche.

Design Best Practices for Mekko Charts

• Vary your bar heights if the portion size is an important point of comparison.
• Don't include too many composite values within each bar. Consider reevaluating your presentation if you have a lot of data.
• Order your bars from left to right in such a way that exposes a relevant trend or message.

6. Pie Chart

A pie chart shows a static number and how categories represent part of a whole — the composition of something. A pie chart represents numbers in percentages, and the total sum of all segments needs to equal 100%.

The image above shows another example of customers by role in the company.

The bar graph example shows you that there are more individual contributors than any other role. But this pie chart makes it clear that they make up over 50% of customer roles.

Pie charts make it easy to see a section in relation to the whole, so they are good for showing:

• Customer personas in relation to all customers.
• Revenue from your most popular products or product types in relation to all product sales.
• Percent of total profit from different store locations.

Design Best Practices for Pie Charts

• Don't illustrate too many categories to ensure differentiation between slices.
• Ensure that the slice values add up to 100%.
• Order slices according to their size.

7. Scatter Plot Chart

A scatter plot or scattergram chart will show the relationship between two different variables or reveal distribution trends.

Use this chart when there are many different data points, and you want to highlight similarities in the data set. This is useful when looking for outliers or understanding your data's distribution.

Scatter plots are helpful in situations where you have too much data to see a pattern quickly. They are best when you use them to show relationships between two large data sets.

In the example above, this chart shows how customer happiness relates to the time it takes for them to get a response.

This type of graph makes it easy to compare two data sets. Use cases might include:

• Employment and manufacturing output.
• Retail sales and inflation.
• Visitor numbers and outdoor temperature.
• Sales growth and tax laws.

Try to choose two data sets that already have a positive or negative relationship. That said, this type of graph can also make it easier to see data that falls outside of normal patterns.

Design Best Practices for Scatter Plots

• Include more variables, like different sizes, to incorporate more data.
• Start the y-axis at 0 to represent data accurately.
• If you use trend lines, only use a maximum of two to make your plot easy to understand.

8. Bubble Chart

A bubble chart is similar to a scatter plot in that it can show distribution or relationship. There is a third data set shown by the size of the bubble or circle.

In the example above, the number of hours spent online isn't just compared to the user's age, as it would be on a scatter plot chart.

Instead, you can also see how the gender of the user impacts time spent online.

This makes bubble charts useful for seeing the rise or fall of trends over time. It also lets you add another option when you're trying to understand relationships between different segments or categories.

For example, if you want to launch a new product, this chart could help you quickly see your new product's cost, risk, and value. This can help you focus your energies on a low-risk new product with a high potential return.

You can also use bubble charts for:

• Top sales by month and location.
• Customer satisfaction surveys.
• Store performance tracking.
• Marketing campaign reviews.

Design Best Practices for Bubble Charts

• Scale bubbles according to area, not diameter.
• Make sure labels are clear and visible.
• Use circular shapes only.

9. Waterfall Chart

Use a waterfall chart to show how an initial value changes with intermediate values — either positive or negative — and results in a final value.

Use this chart to reveal the composition of a number. An example of this would be to showcase how different departments influence overall company revenue and lead to a specific profit number.

The most common use case for a funnel chart is the marketing or sales funnel. But there are many other ways to use this versatile chart.

If you have at least four stages of sequential data, this chart can help you easily see what inputs or outputs impact the final results.

For example, a funnel chart can help you see how to improve your buyer journey or shopping cart workflow. This is because it can help pinpoint major drop-off points.

Other stellar options for these types of charts include:

• Deal pipelines.
• Conversion and retention analysis.
• Bottlenecks in manufacturing and other multi-step processes.
• Marketing campaign performance.
• Website conversion tracking.

Design Best Practices for Funnel Charts

• Scale the size of each section to accurately reflect the size of the data set.
• Use contrasting colors or one color in graduated hues, from darkest to lightest, as the size of the funnel decreases.

11. Heat Map

A heat map shows the relationship between two items and provides rating information, such as high to low or poor to excellent. This chart displays the rating information using varying colors or saturation.

Best Use Cases for Heat Maps

In the example above, the darker the shade of green shows where the majority of people agree.

With enough data, heat maps can make a viewpoint that might seem subjective more concrete. This makes it easier for a business to act on customer sentiment.

There are many uses for these types of charts. In fact, many tech companies use heat map tools to gauge user experience for apps, online tools, and website design .

Another common use for heat map graphs is location assessment. If you're trying to find the right location for your new store, these maps can give you an idea of what the area is like in ways that a visit can't communicate.

Heat maps can also help with spotting patterns, so they're good for analyzing trends that change quickly, like ad conversions. They can also help with:

• Competitor research.
• Customer sentiment.
• Sales outreach.
• Campaign impact.
• Customer demographics.

Design Best Practices for Heat Map

• Use a basic and clear map outline to avoid distracting from the data.
• Use a single color in varying shades to show changes in data.
• Avoid using multiple patterns.

12. Gantt Chart

The Gantt chart is a horizontal chart that dates back to 1917. This chart maps the different tasks completed over a period of time.

Gantt charting is one of the most essential tools for project managers. It brings all the completed and uncompleted tasks into one place and tracks the progress of each.

While the left side of the chart displays all the tasks, the right side shows the progress and schedule for each of these tasks.

This chart type allows you to:

• Break projects into tasks.
• Track the start and end of the tasks.
• Set important events, meetings, and announcements.
• Assign tasks to the team and individuals.

Download the Excel templates mentioned in the video here.

5 Questions to Ask When Deciding Which Type of Chart to Use

1. do you want to compare values.

Charts and graphs are perfect for comparing one or many value sets, and they can easily show the low and high values in the data sets. To create a comparison chart, use these types of graphs:

• Scatter plot

2. Do you want to show the composition of something?

Use this type of chart to show how individual parts make up the whole of something, like the device type used for mobile visitors to your website or total sales broken down by sales rep.

To show composition, use these charts:

• Stacked bar

3. Do you want to understand the distribution of your data?

Distribution charts help you to understand outliers, the normal tendency, and the range of information in your values.

Use these charts to show distribution:

4. Are you interested in analyzing trends in your data set?

If you want more information about how a data set performed during a specific time, there are specific chart types that do extremely well.

You should choose one of the following:

• Dual-axis line

5. Do you want to better understand the relationship between value sets?

Relationship charts can show how one variable relates to one or many different variables. You could use this to show how something positively affects, has no effect, or negatively affects another variable.

When trying to establish the relationship between things, use these charts:

Featured Resource: The Marketer's Guide to Data Visualization

Put these new types of charts and graphs into action.

Now that you've chosen the best graph or chart for your project, try a data visualization resource that makes your point clear and visual.

Data visualization is just one part of great communication. To show your customers, employees, leadership, and investors that they're important, keep making time to learn.

Don't forget to share this post!

Related articles.

9 Great Ways to Use Data in Content Creation

Data Visualization: Tips and Examples to Inspire You

17 Data Visualization Resources You Should Bookmark

An Introduction to Data Visualization: How to Create Compelling Charts & Graphs [Ebook]

Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands

How to Create an Infographic Using Poll & Survey Data [Infographic]

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy

Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince

How to Harness the Power of Data to Elevate Your Content

Tired of struggling with spreadsheets? These free Microsoft Excel Graph Generator Templates can help

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

15+ Best Chart & Graph Presentation Templates

Display data effectively with our chart and graph presentation templates. These tools help you visualize data in a clear, easy-to-understand way, enhancing the effectiveness of your presentations.

Graphs and Charts for PowerPoint

This PowerPoint template includes 30 unique charts and graphs with clean and minimal designs. They are perfect for presenting data in business, corpor...

Bar Charts & Infographic PowerPoint Template

Looking for slides with bar chart infographics to show off the progress you’ve made? Then be sure to download this PowerPoint template. It gives...

Animated Flow Charts PowerPoint Template

With 20 different styles of flow charts to choose from, this PowerPoint template is a must-have for making professional-looking business and marketing...

Chart Analysis PowerPoint Charts Template

Whether you’re working on a presentation for a startup or a marketing project, this PowerPoint template will help you add more convincing chart ...

Org Charts PowerPoint Templates

Another PowerPoint template full of org charts for you to showcase your company hierarchy. This template features beautiful org charts with modern and...

Chart Data Infographic PowerPoint Template

With this PowerPoint template, you’ll get a mix of several different types of charts for your marketing and research presentations. There are pi...

Excel Charts Animated PowerPoint Template

This PowerPoint template also features a collection of beautifully animated chart slides. There are several different types of chart designs in this t...

Company Hierarchy PowerPoint Org Charts

You can use this PowerPoint template to design more modern-looking org charts for your presentations and various other projects. It comes with 30 uniq...

Chart Dashboard PowerPoint Chart Templates

When presenting data, the designs you use is very important. Because when you go that extra mile to design beautiful charts and diagrams, it’s m...

Office & Custom Charts PowerPoint Template

With this PowerPoint template, you can go into office meetings always prepared. It gives you a collection of 20 different charts to present data and s...

Timeline Maps & PowerPoint Chart Templates

Maps and timelines are great for showcasing demographics and product roadmaps. This PowerPoint charts template comes with plenty of those slides for y...

Pie Chart PowerPoint Templates

Designing pie charts is always fun as it gives you the opportunity to get creative with the chart design. This PowerPoint template is a good example t...

Modern Flowchart PowerPoint Templates

A huge collection of chart slides for PowerPoint. This template features more than 60 different slides with various styles of flowchart designs. Each ...

Gantt Chart PowerPoint Templates

A must-have chart in project management presentations, Gantt charts are one of the more difficult chart types to design. This PowerPoint template will...

Hexagonal Line & Flow Chart PowerPoint Template

This PowerPoint template includes some of the most creative chart slides we’ve seen. It has multiple styles of chart designs including hexagonal...

Organizational Hierarchy Org Chart PowerPoint Template

Org charts are used by big companies to streamline and organize the company structure of its employees and their roles. This PowerPoint template comes...

Smart PowerPoint Charts Templates

There are 20 unique chart designs in this PowerPoint template for showcasing your statistics and data in a professional way. It features hand-crafted ...

FAQs About Chart & Graph Presentation Templates

What are chart & graph presentation templates.

Chart & Graph Presentation Templates are pre-designed layouts for visualizing data and information in a presentation setting. They are customized to depict different types of data structures, such as bar graphs, line graphs, pie charts, etc., in a clear, professional, and attractive manner.

These templates can range from stylized to basic, depending on your needs. They can be edited to suit your specific data and presentation style, offering a streamlined way to organized data for presentations, reports, and projects.

Where can I find Chart & Graph Presentation Templates?

There are many online platforms that offer a variety of Chart & Graph Presentation Templates. Sites like Microsoft Office, Canva, and SlidesGo offer many options to choose from. Some of these platforms allow individuals to have access to a certain number of free templates while others may charge for premium designs.

Most of these websites require a user account for download and editing purposes. Once you've signed up, you can browse multiple categories and choose the templates that best fit your presentation needs.

Can I customize Chart & Graph Presentation Templates?

Yes, one of the key features of Chart & Graph Presentation Templates is that they are customizable. You can insert your own data, adjust colors, text sizes, fonts, and other visual elements to match your presentation's overall theme or your company's branding.

The ability to customize these templates allows for flexibility and personalization, which can help your charts and graphs stand out and effectively deliver your message.

Are there different types of Chart & Graph Presentation Templates?

Yes, there are numerous types of Chart & Graph Presentation Templates available. They can vary greatly depending on the data or information you want to represent. For example, there are templates specifically designed for line graphs, bar graphs, pie charts, scatter plots, histogram, or combination charts, among others.

There are also different styles available, ranging from minimalistic and professional to vibrant and creative templates. This allows you to choose templates that match the tone and nature of your presentation.

Why should I use Chart & Graph Presentation Templates?

Chart & Graph Presentation Templates can help you save a significant amount of time when trying to visually represent data or information. Instead of creating a chart from scratch, you can use these templates and simply input your data. These tools make the creation of complex charts much more accessible.

Additionally, these templates are designed by professionals and can add a polished look to your presentation. This can leave a better impression on your audience and help them better understand the data you are presenting.

• Brand Control
• Chart Creation
• Content Enablement
• AI Assistant
• Suite for PowerPoint
• Template Management
• Integrations
• Webinars & Events
• Office Study Global
• Office Study USA
• PowerPoint Study
• Managed Service
• Microsoft Partnership

A List of the most useful PowerPoint charts

Do you wonder which PowerPoint chart is most suitable for your purpose? There are a variety of chart types, such as Gantt charts, Mekko charts, waterfall charts, area charts, etc. With the right representation, you can support the meaning of your data and communicate it successfully. Here we list the most useful charts and explain what purposes they suit. You will also learn some helpful tips for creating charts.

Not every PowerPoint chart is suitable for every data set

The challenge: integrate complex, dry figures into the narrative so your audience can follow the story. It is also important that you keep control of your brand and present the charts accordingly. If you only project unprocessed reports on the wall, you will inevitably lose the reader's interest. Therefore, make sure you use the right chart. Choose a chart that clearly and accurately explains your information. You can read more tips and tricks for your work with Microsoft in our Microsoft 365 guide . 

• What message do you want to convey?
• What kind of data are you talking about?
• Am I presenting correlations or developments?
• How many variables are needed?
• How many data points should be presented?

Types of PowerPoint charts and functions

• Gantt chart
• Bar chart  
• Pie chart 
• Area diagram
• Waterfall diagram
• Scatter diagram 
• Mekko diagram  
• Radar chart
• Combined diagram

Easily create complex charts

• Animate your PowerPoint charts
• Automatic updates for PowerPoint Excel links

PowerPoint supports many more charts like:

• World map diagram (See here how to create a world map for free in PowerPoint)
• Course chart
• Surface diagram
• Network diagrams
• TreeMap chart (Office 2016 and later versions only)
• Sunburst chart (Office 2016 and later versions only)
• Histogram charts (Office 2016 and later versions only)
• Field and mustache charts (Office 2016 and later versions only)
• Funnel charts (Office 2016 and later versions only)<

Here you can find the entire diagram list from Microsoft .

1. Gantt chart

With a Gantt chart you can clearly display activities and milestones on a timeline - whether for a small project or a multi-year roadmap. You have the option to add lines, tasks, date lines, highlights, delays, and status symbols. Gantt charts are not included in PowerPoint but can be created directly in PowerPoint through empower ® Chart Creation . However, you can create Gantt charts in Excel .

Example: This type of chart is especially suitable for calendar/project planner.

Manually creating Gantt charts for project plans and timelines in PowerPoint is time-consuming and tedious. With empower ® Chart Creation you can create your Gantt charts in a few minutes and with a few clicks automatically. For example, you can show school vacations or structure your tasks in phases and collapse them when needed.

2. Bar chart

Bar or column charts are suitable for showing fluctuations and trends over a period of time. Size ratios in particular are best compared with bars or columns. Present multiple data series as either stacked or clustered columns/bars. With empower ® , you can decide whether to display sum labels, connecting lines, and percentages. If needed, you can insert arrows or breaks to highlight key points in your data.

Bar charts are frequently used in surveys. Percentages and rankings are best visualized with bars/columns.

Example: This diagram type is especially suitable for surveys, evaluations or statistics.

Learn how to create bar/column charts with breaks in PowerPoint .

3. Pie chart

Pie charts show proportions of a whole. You can show absolute numbers, percentages, or labels in a pie chart. Time sequences are not suitable for pie charts.

Example: This chart type is mainly suitable for election results, market shares, etc.

4. Line chart

Line charts (also curve charts) present events and values over time. They also illustrate developments and trends. Several graphs can be compared directly with each other. The axis scale can be defined and the lines formatted.

Example: This chart type is suitable for example for stock prices.

5. Area diagram

With an area chart, you can visually represent relative references of two quantities and how they change over time. This PowerPoint chart is especially good for visualizing operational and strategic gaps.

Example: This chart type is mainly suitable for sales and profit lineup.

6. Waterfall diagram

In a waterfall diagram, growth factors or possible cost savings can be clearly visualized in step form. Waterfall diagrams are helpful if you want to visualize single steps of an increase or decrease during a process.

Example: This chart type is mainly suitable for total costs divided into individual costs.

With empower ® for PowerPoint Charts you can easily create waterfall charts. For example, you can easily insert subtotals per data series and display multiple waterfalls in a single chart. You can also create waterfall chart backwards .

Here is our article: Learn how to create a waterfall diagram - step by step .

7. Scatter diagram

Scatter plots are useful when you want to visualize a large amount of data. They help show correlation and distribution analysis to reveal exceptions or outliers. Plot points with two dimensions in a scatter plot or add a third dimension using a bubble plot.

Example: This diagram type is mainly suitable for visualization of a data collection (for instance, speed of a car and braking distance).

8. Mekko diagram

Mekko charts (Marimekko and Column Mekko) are also suitable for displaying a large amount of data. Let’s say you want to show how your company's sales distributed by segment and region in percentage terms. A simple chart would not show the relationship of the regions to each other. For this you need the Mekko chart.

Example: This chart type is mainly suitable for a snapshot of several market segments in a single chart.

Here is our article: Learn how to create a Marimekko chart in PowerPoint .

9. Radar chart

The network diagram (also known as radar diagram) is particularly suitable for displaying the relative strength or expression of predefined criteria. Each criterion has its own axis, the zero point of which lies in the center.

Example: This chart type is especially suitable for comparing two companies or departments based on several criteria.

10. Combined diagram

Combined diagrams include two different chart types such as column chart and curve chart. This type of diagram is great for presenting the relationship between two data series with different scales. You can also use two value axes to combine differently scaled data series in one chart.

Example: This chart type is mainly suitable for sales, costs, and profit over time.

Our tip: Animate your PowerPoint charts

Link powerpoint charts with excel.

This brief overview of useful charts and diagrams should help you improve the expressiveness of your presentations. Using charts in PowerPoint presentations is an obvious choice because of the easy linking of PowerPoint with Excel. A PowerPoint Excel link automatically updates your data in PowerPoint, saving you valuable time. You can see how to automatically update chart values e.g. for quarterly figures in our article Automatically update PowerPoint Excel links .

Think about being efficient and saving time when creating charts. The add-in empower ® has already helped companies like BWM and Bayer to become more efficient in creating meaningful charts.

With empower ® Chart Creation , you can create compelling  PowerPoint diagrams in no time at all - not only bar charts and line charts, but also elegant Gantt charts and easy-to-understand waterfall diagrams. facilitates chart creation far beyond standard PowerPoint features.

You May Also Like

Related articles

How to create a waterfall chart? A step by step guide

Impressive reports without dedicated charting software

Negative waterfalls with positive values in empower® Charts

Subscribe to our newsletter.

• The Complete Guide to Mastering Business Presentations
• Visual Aids in Your Business Presentation

Data Visualization in Business Presentations: Graphs and Charts Best Practices

Aayush Jain

Navigating the graphs and charts galaxy: a guide for data storytellers.

Introduction to Graphs and Charts Selection

When it comes to data visualization in business presentations , the choice of graphs and charts is pivotal. These visual aids are the storytellers of numerical tales, translating complex datasets into comprehensible narratives. The art lies in matching the story you wish to tell with the appropriate visual vehicle. Whether it’s a bar graph illustrating quarterly sales or a line chart tracking website traffic trends, the right selection can illuminate insights and guide decision-making processes. A well-chosen chart or graph not only enhances the business case presentation but also reinforces the message with clarity and impact.

Historically, visual representations of data have been instrumental in facilitating understanding. From Florence Nightingale's Coxcomb plots to John Snow's cholera outbreak maps, the ability to see patterns and relationships in data has shaped decision-making in business and beyond. Today, with the surge in big data and analytics, the role of presentation design services has grown exponentially. They specialize in harnessing the power of PowerPoint presentation design and other tools to distill and display data. The choice of graph or chart hinges on the nature of the data – categorical, time-series, comparative, or relational – and the story it is intended to convey.

Real-world Application and Current Trends

In the realm of real-world application, companies often turn to presentation design agencies to help them craft a compelling business case slide. For instance, a product launch with right presentation design agency might leverage a combination of pie charts and histograms to depict market segmentation and consumer preferences. Meanwhile, presentation design companies are increasingly adopting interactive dashboards, allowing for a dynamic and engaging data experience. These tools not only display static figures but also enable viewers to interact with the data, drilling down into specifics and exploring different scenarios on the fly.

Credibility in data representation is paramount, and referencing high-quality external sources is key to achieving this. For a presentation redesign for example, the use of business case templates with proven effectiveness can be backed by statistics from reputable agencies. According to a recent survey by a leading PowerPoint design agency, presentations that utilized tailored, data-specific graphs saw a 30% increase in audience engagement. Furthermore, a study in the Journal of Business Communication found that incorporating clear and relevant graphs in sales presentations increased the persuasiveness of the argument by 43%.

Simplifying the Complex: The Art of Streamlining Data Visualization

Introduction to Simplifying Complex Data

Data, by its nature, can be intricate and overwhelming, especially when large volumes are involved. This is where the second rule of data visualization in business presentations comes into play: simplification. The goal is to strip down complexity without losing the essence of the information. Simplifying complex data visualization involves choosing the right powerpoint presentation design services that can distill vast amounts of data into easily digestible visuals. By doing so, presentation design agencies ensure that the audience can quickly grasp the underlying patterns and messages without getting lost in a sea of numbers.

Delving into Simplification Techniques

The process of simplification is not about dumbing down data; it's about smart consolidation and prioritization. Techniques vary from employing data aggregation—whereby data is categorized into larger groups for a broader view—to highlighting significant data points to draw attention to critical trends or outliers. Google slides and other presentation software offer tools that can enhance simplicity, such as clean lines and comparative scales. These techniques by skilled presentation designers help to avoid cognitive overload and make the data more approachable and memorable.

Real-world examples abound where complex data visualization has been successfully simplified. Presentation design companies often showcase before-and-after scenarios to demonstrate their skill in transforming convoluted spreadsheets into intuitive charts. For instance, a recent corporate presentation by a tech giant exhibited a remarkable use of a minimalist interactive data dashboard that allowed the audience to explore various market scenarios with ease. Additionally, many presentation design agencies have created visual case studies that display their expertise in simplifying complex projects, making a strong case for their presentation services here.

Statistics show that presentations with simplified visuals have a higher retention rate. A survey by a top presentation design company revealed that their clients reported a 50% better understanding of data when it was presented in a simplified manner. The Harvard Business Review also emphasizes the effectiveness of simple visual aids, citing that investors and executives often prefer straightforward graphs over complex ones because they can quickly comprehend and act on the information. Thus, the importance of simplification in data visualization cannot be overstated, as evidenced by the expertise and recommendations of industry leaders.

Precision in Presentation: Ensuring Accuracy and Clarity in Data Visualization

Introduction to Accuracy and Clarity in Data

The integrity of a business case presentation hinges on the accuracy and clarity of its data visualization. This concept is a cornerstone in communicating information effectively, as even the most visually appealing business case presentation template can be rendered useless if the data it conveys is not accurate and clear. The challenge for presentation design services is to maintain the delicate balance between aesthetic appeal and the precise portrayal of data. It is a balance that requires a deep understanding of data nuances and a keen eye for design.

Background on the Importance of Accurate Data Representation

The history of data visualization is littered with examples where inaccuracies in data representation have led to misinformed decisions with significant consequences. Thus, presentation designers place a high emphasis on data integrity. Accuracy involves double-checking data sources, using appropriate scales, and avoiding misleading graph elements such as truncated axes or inappropriate intervals. Clarity is about making the data accessible, using the right type of graph to match the message, and avoiding clutter that can obscure the data's meaning.

Illustrating with Real-World Examples

Consider a PowerPoint presentation for a major product launch presentation. Here, precise market data visualization could be the difference between securing stakeholder buy-in or not. A presentation design agency might use clear, accurate bar charts to depict market share, while a sales presentation may require precise line graphs to forecast sales trends. Google Slides and other tools now offer advanced features that help ensure accuracy, such as live data integration, which can update charts in real-time to reflect the most current data.

The best presentation design companies not only focus on the aesthetics of graphs but also on the verifiability of the data presented. They often cite and link to data from credible sources, such as industry reports or academic studies, which adds a layer of trust to the presentation. For instance, a business case analysis might be supported by data from financial institutions or market research firms, complete with citations. According to a survey by a leading business school, presentations that referenced authoritative data sources were rated as more than persuasive presentations by 65% of executives surveyed.

Unveiling Success Stories: Real-world Examples of Effective Data Visualization

Introduction to Effective Data Visualization

Effective data visualization acts as a bridge between complex data sets and decision-making processes. It is a potent tool in a business case presentation, with the power to influence and inform. But what makes a data visualization effective? The answer lies in its ability to tell a story that is both compelling and understandable. It’s not just about presenting data; it’s about crafting a narrative that resonates with the audience. Presentation design services strive to achieve this by focusing on design elements that highlight the key messages within the data.

Background on Data Visualization Success

The success stories of data visualization are as varied as the fields that use them. For example, the use of infographics in business case slides has transformed dry statistics into engaging stories. Historical examples, like the work of Edward Tufte, who emphasized the importance of displaying data with integrity and simplicity, continue to influence modern presentation design. Moreover, both powerpoint presentations and presentation design services have evolved to incorporate storytelling elements, making data not just informative but also memorable.

Real-world Examples of Visualization

Among the notable instances of effective data visualization are the interactive dashboards used by major consulting firms. These dashboards have revolutionized the way data is presented, allowing users to interact with the information dynamically. For example, a business case analysis presented through an interactive dashboard can help the audience visualize the impact of different business scenarios. Another example is the annual reports of leading tech companies, which often employ a mix of charts, graphs, and animations to present financial data, user statistics, and performance metrics.

The real-world effectiveness of data visualization is often supported by research and expert opinion. A study published in the 'International Journal of Business Communication' found that incorporating well-designed charts and graphs could increase comprehension by up to 70%. Presentation design agencies often highlight these findings to validate their approaches. Additionally, companies like Google have published white papers on the effectiveness of visualization in Google Slides, demonstrating how visual storytelling aids information retention and decision-making.

The Art of Data Storytelling: Leveraging Infographics

Introduction to Data Storytelling Through Infographics

Infographics have revolutionized the way we understand and interact with data in a business case presentation. They blend visual appeal with information-rich content to create a compelling narrative. The essence of data storytelling lies in its ability to make complex information easily digestible, and infographics are the perfect vessel for this. Presentation design services use infographics to transform rows of data into a visual story that engages and informs the audience, making them a staple in the arsenal of best presentation design company.

Exploring the Evolution of Infographics

Infographics are not a modern invention; they have been used for centuries, from ancient cave paintings to the elaborate diagrams of the Renaissance. In the context of business, they have taken center stage as a means to convey business cases, market analyses, and statistical data. The evolution of presentation design tools, including PowerPoint presentation design services and Google Slides, has given rise to innovative infographic formats that combine images, charts, and text to depict information more dynamically and interactively.

Real-world Applications of Infographics

Business presentations , especially those related to marketing presentations and sales presentations, have benefited greatly from the use of infographics. For example, an infographic detailing customer demographics and purchasing behaviors can provide a clear picture of market segments in a business presentation. Presentation design agencies often showcase their expertise by creating infographics that distill complex data, such as financial reports or consumer surveys, into concise visuals that highlight key trends and insights.

Infographics must be rooted in reliable data to maintain credibility. Top presentation design companies ensure that the data they visualize comes from authoritative sources, often referencing industry reports, academic research, or proprietary data. For instance, a business case slide that includes an infographic might cite data from a well-known market research firm to back up the market trends it presents. The use of verifiable sources not only strengthens the message but also enhances the reputation of the business or individual presenting the data.

Enhancing Engagement: Animations and Transitions in Data Visualization

Introduction to Dynamic Visualizations in Presentations

In the landscape of business presentations , animations, and transitions are not mere embellishments; they serve as critical tools for enhancing the understanding and retention of data. When used judiciously, these dynamic elements can guide the audience through a narrative, revealing insights step-by-step and keeping them engaged. The judicious use of animations in PowerPoint presentation design services, for instance, can turn a static business case slide into an interactive storytelling experience.

The Role of Animations in Simplifying Information

Animations can break down complex information into manageable sequences, making it easier for the audience to follow and absorb. By progressively disclosing information, animations help to maintain focus and can effectively highlight changes over time or the relationship between data points. Presentation design agencies understand the cognitive load of their audience and use transitions to direct attention, reduce overwhelm, and facilitate the digestion of complex data.

Real-world Examples of Effective Use of Animations

Consider the impact of a well-animated product launch presentation. It can reveal market trends, product features, and user statistics in a manner that builds anticipation and keeps the audience engaged. Real-world examples include sales presentations that use motion to track the journey of a product from conception to market leader. Presentation designers may use animated charts to depict the growth trajectory, with each phase of growth revealed through a transition, creating a more memorable presentation and persuasive narrative.

While animations can add a layer of sophistication to presentations, their accuracy and relevance should be grounded in solid data. Top presentation design service companies often quote statistics on the effectiveness of animated visuals. For instance, research has shown that animated visuals in a PowerPoint presentation can increase audience engagement by up to 40%. Presentation design services ensure that the animated elements are not only visually appealing but also represent the data faithfully, often referencing and displaying source data on-screen during the presentation for transparency and trustworthiness.

Interactive Insights: The Power of Data Dashboards in Presentations

Introduction to Interactive Data Dashboards

Data dashboards are at the forefront of modern business presentations, offering a dynamic and interactive way to display complex data. They serve as a control panel, providing a comprehensive view of metrics and key performance indicators (KPIs) at a glance. In a business case presentation, an interactive dashboard can empower the audience to engage directly with the data, fostering a deeper understanding and a more personalized experience.

The Evolution and Importance of Dashboards

Historically, data was presented in static tables and charts, which could be difficult to interpret and act upon. The advent of interactive dashboards has changed the game, allowing users to filter, drill down, and manipulate data in real time. This evolution has been driven by advances in presentation design services and software, with PowerPoint presentation design services now integrating dashboard functionality into their offerings. Dashboards have become an essential tool for project managers and business analysts to convey complex data succinctly and effectively.

Dashboards in Action: Case Studies

Real-world examples of dashboard implementation include multinational corporations that use them for tracking sales and operations across different regions. Presentation design agencies have crafted bespoke dashboards for these companies, which are used in executive summaries and monthly reports. These dashboards often include interactive elements like sliders and dropdown menus, allowing viewers to select different data segments and receive immediate, visual feedback.

The inclusion of interactive dashboards is supported by research indicating their effectiveness. For instance, a study from a presentation design company found that presentations featuring interactive dashboards saw a 50% increase in audience participation. Furthermore, industry experts from presentation design agencies have noted that interactive dashboards can lead to more informed decision-making, as they allow users to explore and interrogate the data themselves, leading to a more engaging and insightful presentation.

Future-Proofing Presentations: Trends in Data Visualization for Business

Introduction to Data Visualization Trends

As the business landscape evolves, so do the trends in data visualization. Keeping abreast of these trends is crucial for any business case presentation, as it reflects a company's ability to adapt and innovate. From AI-powered analytics to real-time data feeds, the latest trends in data visualization are shaping the way businesses present and interpret data. Presentation design services that stay ahead of these trends not only offer cutting-edge solutions but also provide their clients with a competitive edge.

Understanding the Impact of New Visualization Techniques

Emerging technologies are continuously influencing the techniques used in presentation design. For instance, augmented reality (AR) and virtual reality (VR) are beginning to find their way into powerpoint presentation design services, offering immersive ways to explore data. Big data and machine learning are also impacting the field, with algorithms now capable of identifying patterns and insights that might be missed by the human eye, and presenting them in novel and compelling ways.

Case Studies: Innovation in Data Visualization

Innovative companies are already harnessing these new trends to powerful effect. A business case slide that uses AR can allow stakeholders to visualize product placement in a real-world setting, while VR can create an immersive environment for exploring complex datasets. Presentation design agencies are also leveraging these technologies to offer more impactful and engaging presentation experiences. For example, a financial firm used an interactive, real-time data visualization to illustrate market fluctuations during a high-stakes investment meeting, enabling investors to make more informed decisions on the spot.

The future of data visualization is a hot topic among industry experts and thought leaders. Research papers and tech conferences often highlight the potential for AI and interactive elements to transform business presentations. A recent article in a tech journal by a leading presentation design company projected that the use of dynamic and interactive data visualization will increase by 70% in the next five years. This suggests a future where data visualization not only informs but also interacts with the audience in real-time, making presentations more engaging and informative.

Mastering the Numbers: Strategies for Presenting Statistical Data

Introduction to Statistical Data Presentation Strategies

Presenting statistical data effectively is a cornerstone of a persuasive business case for best presentation design agency. The challenge is to present statistics in a way that is accurate, accessible, and engaging. This requires a blend of clear communication, appropriate visualization, and a narrative that connects the data to the audience's needs and interests. Successful presentation design services understand that the right strategies can transform raw numbers into powerful insights.

Deep Dive into Effective Data Strategy

The key to presenting statistics effectively lies in understanding the audience and the context. For a product launch presentation, this might involve focusing on consumer statistics and market potential. Presentation design agencies have developed a range of strategies to handle such data, such as segmenting information, using relative comparisons, and emphasizing change over time. These techniques help to contextualize data, making it more meaningful and impactful for the audience.

Real-World Examples of Statistical Presentation

Real-world examples of statistical data presentation abound in annual business reports and market analysis presentations. For instance, sales presentations often use comparative bar graphs to show performance against competitors, while business case analyses might employ scatter plots to identify correlation between variables. In these cases, presentation designers aim to highlight the most important statistics to support the narrative of the presentation.

Credibility in statistical presentation is reinforced by sourcing data from reputable institutions. Presentation design companies often cite market research firms, government databases, and academic studies to back up the data they present. For example, a business case slide might include statistics from an industry report, adding authority to the presentation. According to a study by a leading university, presentations that include cited statistics are considered more trustworthy by 80% of business executives.

The Persuasive Power of Data: Visualization for Impact

Introduction to Persuasive Data Visualization

In the world of business presentations , data visualization is not just about displaying information; it's about persuasion. It's about using data effectively to influence and drive decision-making. A business case presentation, for instance, needs to do more than just inform—it must convince. To achieve this, presentation design services must leverage data visualization techniques that not only present data but also tell a compelling story, creating an emotional connection with the audience and emphasizing the key takeaways.

Background on the Art of Persuasion through Data

The art of persuasion in data visualization is rooted in an understanding of human psychology and the principles of design. It involves the strategic use of colors, shapes, and layouts to emphasize important data points and guide the audience's perception. For instance, a PowerPoint presentation design that wants to underscore growth will use ascending bar charts with bold, upward-pointing arrows. Presentation designers are adept at using visual hierarchies to direct attention to key factors and employ contrast to create focal points for persuasive storytelling.

Case Studies of Impactful Data Visualization

Looking at case studies, we find numerous instances where data visualization has been used to great persuasive effect. Sales presentations, for instance, often use infographics to highlight customer satisfaction rates or to compare feature benefits. A presentation design company might produce a business case slide that uses a combination of pie charts and pictograms to represent market share and demographic segments, making the data more relatable and impactful.

The persuasive power of visualizations is often backed by data and research from credible sources. Presentation design agencies typically reference statistical evidence to support the choices made in data representation. For instance, a study might show that presentations with data visualizations are 43% more persuasive than those without. Furthermore, experts from presentation design services can cite cases where their visual strategies have directly contributed to successful business outcomes, such as increased investment or improved stakeholder buy-in.

What should be included in a business case presentation?

A business case presentation should include an executive summary, problem statement, proposed solution, benefits and drawbacks, cost-benefit analysis, risk assessment, and implementation plan. Visual aids like graphs and charts should be used to support the data presented.

What are the 4 key elements that a business case should contain?

The four key elements include the executive summary, business idea, analysis of the problem or opportunity, discussion of possible solutions, and a recommendation with justification.

How do you present a business use case?

Present a business use case by starting with a clear problem statement, a simple business case template followed by the proposed solution, the benefits, and how it aligns with business objectives. Use data visualization to make your case compelling.

How do you present an effective business case?

An effective business case is presented by clearly defining the problem, showcasing the benefits of your solution, providing a detailed analysis and evidence, and concluding final presentation with a strong call to action. Incorporate visual data representation for clarity and impact.

What is a business case slide?

A business case slide is a part of a presentation deck that succinctly presents the rationale for a project or initiative, highlighting the benefits, costs, and impact on the organization. It uses graphs, charts, and bullet points for easy comprehension.

How do you structure a business case presentation?

Structure a business case presentation by including an introduction, background information, presentation of the business case, analysis of alternatives, recommended solution, implementation plan, and conclusion. Use charts and graphs to visualize data.

What should a business case include?

A business case should include an introduction, problem statement, analysis of options, technical details, recommended solution, implementation plan, financial analysis, risk assessment, and conclusion. Visual aids can enhance understanding and retention.

How do you write a case study slide?

Write a case study slide by summarizing the background, challenge, solution, and results. Use visuals like graphs, charts, and images to illustrate key points and outcomes effectively.

How much does it cost to design a PowerPoint presentation?

The cost to design a PowerPoint presentation can vary widely, from $100 to over $1,000, depending on complexity, length, and the expertise of the designer or agency involved.

How do I get a PowerPoint designer?

PowerPoint Designer is a feature within Microsoft PowerPoint that offers design ideas for slides. To use it, simply start creating a slide, and the Designer panel will offer suggestions. Ensure you have an active internet connection and a valid Microsoft 365 subscription.

How much does the presentation design cost per page?

Presentation design costs per page can range from $10 to $50 or more, based on the the design style, complexity, amount of content, and the designer's expertise.

How much does Slide Genius cost?

Slide Genius offers custom quotes based on the specific needs of a project. Pricing can vary based on the complexity of the presentation, the number of slides, and additional services required.

How do you start a product launch presentation?

Start a product launch presentation with a compelling story or statistic that highlights the need or opportunity for the product. Follow with an overview of the product, its features, benefits, and market potential, using engaging visuals to captivate the audience.

How do you introduce a product in a presentation?

Introduce a product by clearly defining the problem it solves, its unique value proposition, key features, and benefits. Use visuals and data to support your points and make the presentation partner introduction memorable.

How do you introduce a new product launch?

Introduce a new product launch by setting the stage with market insights, the inspiration behind the product, its differentiation points, and expected impact. Engage the audience with dynamic visuals and compelling data.

What are the five steps to launching a product?

The five steps to launching a product include market research, product development, creating a marketing plan, preparing the launch, and executing the launch strategy. Incorporating visual data presentations can enhance each step.

How much do presentation designers charge?

Presentation designers charge based on the project scope, with rates ranging from $50 to $200 per hour. Fixed project rates are also common, varying based on complexity and requirements.

What is a presentation design agency?

A presentation design agency specializes in creating visually appealing and effective presentation slides keynote presentations. They offer services like custom design, storytelling, and data visualization to enhance the impact of presentations.

Are presentation designers in demand?

Yes, presentation designers are in high demand, especially in fields requiring complex data visualization, persuasive storytelling, and professional branding in presentations.

Which company is best for presentation design?

The best company for presentation design depends on specific needs, but firms like Slide Genius, Presentation Design Co., and Buffalo 7 are highly regarded for their expertise and creativity in creating impactful corporate presentations.

Discover how we can create magic in your communication

Guerrilla Marketing and Unconventional Launch Tactics

Street Art and Public Installations: Painting the Town with Your Brand Introduction to Guerrilla Marketing Through Art Street art and public installations offer a dynamic canvas for guerrilla marketing, allowing brands to engage with the public in spaces that are typically free from traditional advertising. By integrating marketing messages into

Connecting with Your Audience Effectively

Building Rapport and Connection Engaging Your Audience from the Get-Go In the realm of presentations, whether in a class setting or a professional environment, building a strong rapport with your audience is the cornerstone of a successful presentation. This initial connection is not merely about grabbing attention; it's

Crafting Clear and Persuasive Messages

Identifying Key Objectives and Goals Crafting Your Roadmap to Successful presentation Every compelling presentation begins with a clear understanding of its objectives and goals. Identifying these elements is not just the first step but the foundation upon which the entire presentation is built. Whether you're aiming to persuade,

Understanding the Basics of Presentation Skills

Fundamentals of Effective Communication Introduction to Effective Communication in Presentations Effective communication stands as the cornerstone of impactful presentation skills. It transcends mere verbal exchanges, embodying the art of conveying your message clearly and persuasively to achieve your intended outcome. Effective communicators understand that presentation success hinges not only on

Choosing the right chart type for your presentation

Using charts in a presentation is an effective way to get your audience to analyze and understand the relationship between various data sets. To understand how data can be illustrated meaningfully, here’s a primer on the types of charts that can be used for effective data analysis.

This is the best type of graph for presenting comparisons of data between one or more value sets. A bar chart contains two axes, with numerical values on the horizontal axis and the category sets on the vertical axis. The bars can also be plotted vertically and bar charts are sometimes called column charts. Some of the best practices for using a bar chart include:

• Color coordinate the variables to make it easier to differentiate the data.
• Don’t meddle with the shape of the bar chart by making the edges curvy or 3D, as it makes it more difficult to analyze the data.
• Annotate the values at the end of the bars or in the middle, to help viewers compare and analyze.

When to use a bar chart

• Analyzing monthly revenue of a product
• Monitoring team performance over a quarter
• Project management reports
• Social media engagement analytics

This is the perfect solution for analyzing trends in data, or multiple sets of data, over a period of time. The continuous data range is plotted on the Y-axis, and the variable range, which is usually time or duration, over the X-axis. Line graphs are minimalistic in style, so here are some ways you can make your line chart more interesting:

• Give contrasting colors for multiple lines
• Mark, label, or annotate important individual points
• Don’t plot too many lines (more than four can make it difficult to visually analyze)

When to use a line chart

If you have continuous data that you’d like to represent, then a line chart is a good option. This graph is all the more effective when trying to identify how data has performed over a specific time period. You can also use line charts in your reports to:

• Forecast revenue based on a comparison of previous years
• Analyze revenue earned from different products

Scatter chart

The scatter plot is excellent for showing the relationship between two data series and determining their correlation. The dots on the graph represent the intersection of the data on the X and Y axes. This type of chart is great for showing the distribution trends of data and identifying the outliers. Here are some design best practices for using a scatter chart:

•   Label your axes.
• Color code or differentiate your data with different sizes.
• Start y-axis at 0 for accurate representation of data.
• Use trend lines to make the correlation easier to understand.

When to use a scatter chart

  The dots on a scatter plot not only report the values of individual data points but also patterns or trends when the data is taken as a whole. You can use scatter charts for:  

• Budget analysis of a business project
• Tracking visitors and analyzing the time spent on a web page
• Distribution of consumers in a specific region

Pie charts are the best type of charts to represent the composition of data holistically. These are often used to illustrate the percentage breakdown of smaller parts of a data set. Here are some best practices on visually representing categories of a whole:  

• Label or mark the slices in percentage
• Don’t clutter the chart with too many categories

When to use a pie chart

This type of chart is used to compare the difference in the size of the data slices. Use it to:

• Explain your target demographics
• Understand regional breakdowns of sales
• Break down your users by their age and location

This is effective when showing stacked, cumulative data series, and is a perfect way of representing overall trends. This allows your audience to visualize the area (or weightage) of each series relative to each other. Here are some design best practices for your area chart:

• Use transparent or lighter shade colors for the categories
• Limit the categories to 4 to avoid clutter
• Keep the high variable data at the top of the chart to make it easy to read.
• Start the Y-axis value at 0

When to use an area chart

Use area charts to showcase part-to-whole relationships when you want to analyze the trend of one particular variable or when you want to communicate an overall trend:  

• Website traffic from different sources
• Cumulative sales revenue from different products
• Individual representative’s contribution to overall sales

Choosing a similar chart type for all your data sets will not only make your data vague but also make your presentation less interesting. Using the right chart type is key to explaining the relationship and trends between your data sets. Remember, the focus should not be on making charts fancy or sophisticated, but to give your audience a clear visualization of data.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Related Posts

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

Partner Center