anytime fitness business plan

• Starting a Business
• Growing a Business
• Small Business Guide
• Business News
• Science & Technology
• Money & Finance
• For Subscribers
• Write for Entrepreneur
• Entrepreneur Store
• United States
• Asia Pacific
• Middle East
• South Africa

Copyright © 2024 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC

Anytime Fitness

Start an Anytime Fitness Franchise | Costs and Requirements

If you’ve always wanted to own your own business, you’re ready to get into your next business venture, and you love the fitness industry enough to make it your business, opening your own Anytime Fitness could be the perfect opportunity. 

Here’s everything you need to know on becoming an Anytime Fitness franchise owner. 

What Is Anytime Fitness’s Mission?

Anytime Fitness prides itself on being authentic. It strives to create plans for its customers that fit into their lifestyles and support their journey. 

Anytime Fitness understands that everyone runs on a unique schedule, which is why they are open 24/7 — it doesn’t get more real than that. 

In addition, Anytime Fitness promises its customers four things when they join:

• Members are supported by staff, no matter what.
• Members will have access to training tools throughout their entire journey.
• Anytime Fitness will remain the most convenient gym on the planet.
• Anytime Fitness is more than a gym; it’s a community.

The History of Anytime Fitness

Anytime Fitness makes some pretty significant promises. But how did these promises develop? 

In 2002, founders Chuck Runyon and Dave Mortensen identified a problem within their Minnesota community and became determined to find a solution. 

The problem was this: no gym around fit everyone’s needs. There was not a gym around that was affordable, convenient, welcoming, and open 24/7. 

When they introduced their idea, the two had plenty of doubters, but they went on with their business venture. Since then, Anytime Fitness has grown, even through hard financial times. 

Since 2002, Anytime Fitness has grown to over 4,800 gyms with over 4,000,000 members from all demographics in over 38 countries.

Should You Become an Anytime Fitness Franchisee?

What exactly comes with owning a gym franchise? Whether you’re a new business owner or seasoned in the franchise system, it’s essential to weigh the pros and cons of becoming a franchise owner. 

Pros of becoming a franchise owner include:

• Proven successful roadmap for business
• Brand name recognition
• Broad purchasing benefits
• Profit margin potential

Cons of becoming a franchise owner include:

• Limited creativity and possible restrictions on ideas
• Continuous cost of investment
• Franchisors have access to your financial records

Related: Considering franchise ownership? Get started now and take this quiz to find your personalized list of franchises that match your lifestyle, interests and budget.

Why Might Anytime Fitness Be a Good Franchise Choice?

There are so many business ventures to choose from, so you must pick the right franchise opportunity. If you’re researching reasons to own an Anytime Fitness center, look below at some of Anytime Fitness’s most attractive aspects. 

Brand Name Recognition

Did you know that Anytime Fitness gains a new member every minute of every day?

Because Anytime Fitness is the first franchise on all seven continents, with over 4,700 territories sold and 4 million members worldwide, your location will have built-in visibility and customer loyalty. 

Because Anytime Fitness is an internationally recognized name, you won’t have to worry about building a following or customer base from scratch. Customers who know Anytime Fitness will already be familiar with the company's unique offerings and environment. 

Growth Potential

Because you will join an established franchise with a successful business model, your location will have a head start versus starting your own fitness franchise from scratch. While you might only be looking to start with one piece of real estate, 60% of Anytime Fitness’s existing franchisees own more than one club because of the income potential of owning multiple locations. 

The Culture

Anytime Fitness cares about the culture in its gyms, not just for members working out but for employees and franchisees who run their locations. The company wants its franchisees to strive for financial success but have fun. 

Anytime Fitness focuses on four P’s of its culture: 

Care and Involvement

Anytime Fitness wants its franchisees to succeed. When you open your location, Anytime Fitness will be there to support you throughout your tenure. 

You can count on the following:

• Low-cost investment
• Low royalty fees
• Simple process
• 360 personal support
• Top-ranked business
• Volume buying power
• Startup support
• Ongoing support
• Marketing support

Employee Perks

Naturally, you’ll employ a team of people when you open an Anytime Fitness location. Finding great employees isn’t always easy, but with the many incentives Anytime Fitness provides its workforce , attracting excellent workers and high-quality trainers may not be as hard as you might imagine. 

For instance, when it comes to benefits, healthcare is one of the most competitive and important areas that potential employees expect support from their employer. Aside from traditional healthcare benefits, Anytime Fitness prides itself on lowering employee’s healthcare spending by helping them live a healthy lifestyle. 

To do this, Anytime Fitness provides all employees global reciprocity, which means full access to Anytime Fitness clubs worldwide. Employees also have access to personal training services. This is done to encourage and enable Anytime Fitness workers to prioritize their fitness, anytime and all the time. 

Other perks offered to employees include:

• Group membership program
• Fitness reimbursement program
• Voucher program
• Physical fitness assessment testing

Anytime Fitness Franchise Costs and Requirements

If you’re interested in owning an Anytime Fitness franchise, Entrepreneur is here to help. Before getting into the step-by-step process, look over the initial financial requirements below and ensure you’re ready to move forward with the process. 

• Initial Franchise Fee : $42,500
• Initial Investment : $381,575 - $783,897
• Net Worth Requirement: $350,000
• Liquid Capital Requirements: $175,000
• Royalty Fee : $699 per month
• Ad Royalty Fee : $600 per month
• Term of Agreement: 5 years

If financing is a potential roadblock to opening an Anytime Fitness location, the company may be able to provide the support you need. Anytime Fitness has relationships with third-party sources that offer financing to cover franchise fees, startup costs, equipment, inventory, accounts receivable and payroll. 

In addition to that, veterans can get $2,500 - $7,500 off the franchise fee.

How To Become an Anytime Fitness Franchise Owner

You will fill out an application with essential information, including your name, contact information, experience and why you chose Anytime Fitness over its competition. 

2. Due Diligence

Once Anytime Fitness accepts your application, they will complete a background check and ask for your business plan. Then, you’ll have some time to go over the franchise agreement and research and give you time to conduct your research on prospective locations. 

Business Plan

Anytime Fitness asks for your business plan to get a sense of your goals and to pinpoint how they can help you succeed. 

The contents of your business plan should include the following:

• Executive summary
• Market analysis
• Target audience
• Logistics and operations
• Financial details

Franchise Disclosure Agreement

Anytime Fitness will provide you with their Franchise Disclosure Document (FDD) to help you with your research. 

Key details of the FDD should include the following:

• Company’s description and history
• Current or previous litigations
• History of bankruptcy
• Investment costs and fees
• Products and services details
• Copyrights, patents, and proprietary information
• Financial statements

The Location

Anytime Fitness will likely provide you with parameters and geographical locations where it is looking to expand. Once you receive those guidelines, you can do further research to discover the right place to open your business. 

As you hunt for the perfect location, you should consider the following: 

• Are there competitors in the area? (Gold’s Gym, Planet Fitness, L.A. Fitness) 
• Do your competitors offer 24/7 access, or will your location fill that void?
• What kind of traffic does the area get? 
• Is the location easily accessible to customers?
• What are Anytime Fitness’s regulations for its locations?
• Will the space accommodate the setup, equipment, and amenities?

3. Put It in Writing

Once you’ve settled on a location, it’s time to make things official by signing the franchise agreement. While anyone can open a location, the process can be selective. There is still plenty of work to be done, but make sure you take a moment to celebrate and reflect. This is a big deal. 

4. Onboarding and Training

After accepting your franchise application, you’ll undergo an onboarding and training program with Anytime Fitness. The training program will help you learn the tricks to maintaining your business operations, developing your management skills, and promoting growth.

7. Open Your Gym

The research is finished. All the documents are signed, the gym is built and you’ve finished your training. Now, it’s finally time to open your own Anytime Fitness franchise business. Get ready to offer your customers state-of-the-art fitness equipment, various classes, and quality services including: 

• Ellipticals
• Stair Climbers
• Rowing Machines
• Free Weights
• Kettlebells
• Personal Training
• Team Workouts
• Spin, Zumba, cardio, conditioning, and yoga classes
• 24-hour access and security
• Private restrooms and showers
• Health plan discounts
• Wellness programs

If you’ve got the financial means and love for the fitness industry, Anytime Fitness could be a rewarding new business opportunity.

Looking for more info on franchising? Explore Entrepreneur’s Franchise Center here . 

Company Overview

About anytime fitness, business overview, information for franchisees.

Here's what you need to know if you're interested in opening a Anytime Fitness franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Additional details about running this franchise.

Franchise 500 Ranking History

Compare where Anytime Fitness landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Anytime Fitness ranked on other franchise lists? Find out below.

Ranked #77 in 2024

Franchise 500

Ranked #21 in 2023

Top Global Franchises

Ranked #4 in 2023

Top Franchises for Diversity, Equity, & Inclusion

Ranked #20 in 2023

Top Brands for Multi-Unit Owners

Ranked #65 in 2023

Top Franchises For Veterans

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to Anytime Fitness.

Rumble Boxing

Body fit training, related franchise content.

Catch up on the latest franchise news, trends, and more.

Are Franchises in the Clear After the Expanded Joint Employer Rule Was Struck Down? Industry Experts Answer 2 Critical Questions About What's Next.

Despite franchise industry successes in Congress and federal court, the expanded Joint Employer Rule is not completely dead. The IFA will outline its current status in a webinar on April 23.

'Fueled by a Hunger For New Challenges' — The 5 Types of Entrepreneurs You Want as Franchisees

Franchising is well known as a pathway to entrepreneurial success, offering individuals the opportunity to build their own business under the umbrella of an established brand.

I Built a $1 Million Business While Overcoming a Disability — Here's How I Did It

When facing struggles and setbacks, dream big, embrace your true self, and disregard any limits others impose on you. Ultimately, what truly counts is the effort you put into achieving your goals.

The Franchise Industry is on The Verge of Massive Change With Private Equity's Potential $8 Billion Acquisition of Jersey Mike's

Two iconic brands, Subway and Jersey Mike's, may sell to private equity after years of being closely held. Heavyweight PE firms are an increasing force within the franchising sector, marking a strategic shift and altering the industry landscape.

3 Ways to Get on The Road to Franchising — And How to Find the Right Business For You

Although franchising contributes significantly to the US economy, most US business schools lack dedicated franchising curriculums. These three sources will help you get started and find out which franchise is right for you.

Looking for a Spotless Investment Opportunity? Discover the Best Cleaning Franchises to Own in 2024.

From sparkling floors to polished windows, clean your way to success with the best cleaning franchises, according to the 2024 Franchise 500 Ranking.

Gym Business Plan Template

Written by Dave Lavinsky

Gym Business Plan & Example

You’ve come to the right place to create a gym business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gyms.

Gym Business Plan Example

Use the example below as a template to write a gym business plan.

Executive Summary

Business overview.

Steven’s Gym is a startup locally owned gym located in El Paso, Texas. Steven’s Gym will include various exercise equipment, strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer HIIT group classes, spin classes, strength training instruction, and personal training.

Located in an up and coming, newly developed, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced personal trainers, friendly staff, and frequently cleaned equipment and restrooms.

The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Service Offering

The following are the services that Steven’s Gym will provide:

• Strength training equipment
• Cardio equipment
• Free weights/dumbbells
• Aerobic equipment
• HIIT group classes
• Strength training instruction

Customer Focus

Steven’s Gym will target all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Management Team

Steven will manage the day-to-day tasks of running the gym. Steven will hire a gym manager to manage membership and three trainers. Steven will outsource a local CPA to handle payroll, accounting, and tax payments. He will also outsource a local advertising company to develop the gym’s logo, branding, photography, social media accounts, website, and billboard design.

Success Factors

Steven’s Gym will be able to achieve success by offering the following competitive advantages:

• Large, clean, and spacious fitness center that has all the necessary equipment for their fitness routine.
• Knowledgeable and friendly staff of trainers.
• Best value for membership pricing. The membership pricing options are affordable and offer military, teacher, and healthcare employee discounts.
• Convenient hours of operation.

Financial Plan Highlights

Steven’s Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

• Securing warehouse space, gym build-out, and design: $25,000 to $125,000
• Gym equipment purchase: $50,000 to $100,000
• Three months of overhead expenses (payroll, rent, utilities): $15,000 to $55,000
• Marketing & advertising: $15,000
• Working capital: $10,000

Company Overview

Who is steven’s gym.

Steven’s Gym is a new, locally owned gym located in El Paso, Texas. Steven’s Gym will include strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer fitness classes, strength training instruction, and personal training. Located in an up and coming, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced trainers, friendly staff, and frequently cleaned equipment and restrooms. The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Steven’s Gym History

Steven’s Gym is owned by Steven Malone, a retired Army Master Sergeant who is also a seasoned powerlifter. Steven was stationed at El Paso’s Fort Bliss for many years before eventually retiring and deciding to stay in El Paso and embark on his dream of eventually owning his own gym. As a frequent gym goer, Steven recognized that El Paso lacks high quality independent gyms. The nicest and most equipped gyms in El Paso are large franchises that have too many rules and regulations. Steven envisioned a gym that was welcoming to all types of people that is encouraging, clean, and adequately equipped for those who are focused on sustaining an active, healthy lifestyle.

Since incorporation, Steven’s Gym has achieved the following milestones:

• Found a 10,000 square foot warehouse space for lease in El Paso, Texas that can easily be converted to a gym.
• Registered Steven’s Gym, LLC to do business in the State of Texas.
• Began the branding image, logo, website, and social media accounts for the gym.
• Began researching and pricing out equipment.

Steven’s Gym Services

The following will be the services Steven’s Gym will provide:

Industry Analysis

The Gym industry is expected to grow to an annual revenue of $38 billion in the next five years. This growth is likely a result of increased per capita disposable income, in addition to growing health-consciousness. As consumers’ disposable income levels rise, individuals are usually more willing to purchase gym memberships. Additionally, time spent on leisure and sports is expected to increase over the next five years, effectively increasing the potential pool of consumers.

During this period, demographic changes are expected to drive revenue growth for operators. In particular, as healthcare costs continue to escalate, health insurance providers may implement incentives to promote preventive health practices, including the use of fitness centers among individuals within their provider network. Additionally, initiatives that promote the health benefits of exercise will likely increase over the next five years, stimulating industry revenue.  

Customer Analysis

Demographic profile of target market.

Steven’s Gym’s target audience will include all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Customer Segmentation

Steven’s Gym will primarily target the following customer profiles:

• High school and college students
• Locally-based Military
• Athletes who frequently train for fitness competitions

Competitive Analysis

Direct and indirect competitors.

Steven’s Gym will face competition from other companies with similar business profiles. A description of each competitor company is below. Gold’s Gym Gold’s Gym is a large franchise-owned gym with two locations in El Paso. Gold’s Gym gives access to everything one needs to transform their life: state-of-the-art amenities, a variety of fitness classes tailored towards someone’s fitness needs, and the world’s best trainers. There are weekly fitness classes for group workouts ranging from martial arts-inspired cardio classes to foundational yoga sessions. There are also certified trainers if someone is new to exercise or just looking for more guidance and coaching. Gold’s Gym’s amenities include cardio equipment, group exercise, personal training, a pro shop, sauna/steam rooms, group cycle, free weights, functional training, kids club, locker rooms, and wifi.

Planet Fitness Planet Fitness is for people from all walks of life, whether they’re a first-time gym user or a veteran member, they are there to provide a workout environment in which anyone and everyone can be comfortable. All Planet Fitness members enjoy unlimited access to their home club and the support of their friendly, knowledgeable staff anytime they need it. PF Black Club members receive additional benefits, including the ability to bring a guest for free and access to any of their 2,000+ PF locations. Also, the PF member can take advantage of their free fitness training or find motivation by reading real member experiences on Planet of Triumphs. The goal of Planet Fitness is to provide a clean, safe, welcoming environment for anyone who walks through the door, and all the equipment, amenities, and support they need once they arrive.

Anytime Fitness Anytime Fitness is a welcoming gym that exists to help someone get to a healthier place – by giving the right support at the right times, in the ways the member wants. Every member receives a free, personalized Get Started Plan when they join. Their friendly, professional staff is trained to help someone along their fitness journey, no matter how much support they need. Aside from a large selection of strength and cardio equipment, Anytime Fitness offers the following services – 24-hour access, 24-hour security, convenient parking, anywhere gym access, private restrooms, private showers, health plan discounts, wellness programs, cardio TVs, and HDTVs.

Competitive Advantage

Steven’s Gym will be able to offer the following advantages over their competition:

• Large, clean, and spacious facility that has all the necessary equipment for their fitness routine.

Marketing Plan

Brand & value proposition.

Steven’s Gym will offer the unique value proposition to its clientele:

• Large, clean, spacious, and well-equipped facility.
• Dedicated team of trainers.
• Affordable membership pricing plans.

Promotions Strategy

The promotions strategy for Steven’s Gym is as follows: Social Media Marketing Strategy Steven’s Gym will invest in advertising the gym on social media platforms Facebook and Instagram. By using targeted social media marketing, Steven’s Gym will be able to reach the appropriate target audience of El Paso. Before opening, Steven will hire an advertising agency to develop the branding and photography needed to create captivating social media posts.

Billboards Steven will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. The advertising agency will develop the print for the billboard design. Website/SEO Marketing Strategy Steven’s Gym will invest in a strong SEO presence so that when someone enters “El Paso gym” or “local gym near me” in their Google or Bing search bar, Steven’s Gym is at the top of the list. Their website will list all of Steven’s Gym’s services, location, pricing, and contact information. Word of Mouth Word quickly spreads around town and once a few people experience the clean, affordable, and professional staff at Steven’s Gym, more and more people will come in to see for themselves and sign up for a membership plan.

The pricing of Steven’s Gym will be moderate and on par with competitors so customers feel they receive value when purchasing their services.  

Operations Plan

The following will be the operations plan for Steven’s Gym.

Operation Functions:

• Steven Malone will be the sole gym owner and operator of Steven’s Gym. He will oversee the staff, maintain that the cleaning schedules are being enforced, and ensure that all equipment is working per standard and safely. He will also manage all ordering of new and replacement equipment, schedule the group HIIT classes, and daily management tasks.
• Steven will hire a gym manager to be in charge of members and member management.
• A team of three trainers will run all of the fitness classes. As the membership grows and clients require more attention, more trainers and fitness classes will be added.
• A local CPA will manage all high level accounting functions, such as payroll and tax payments.
• Steven will also hire an advertising agency to develop the gym’s branding, photography, website, social media accounts, and billboard design.

Milestones:

Steven’s Gym will have the following milestones completed in the next six months. 8/1/202X – Finalize contract to lease warehouse space. 8/15/202X – Begin build-out and design converting warehouse space into a functional gym. 9/1/202X – Hire advertising company to begin developing gym’s branding, logo, social media accounts, website, and billboard design. 9/15/202X – Order all equipment. 10/5/202X – Hire gym manager and team of personal trainers. 10/15/202X – Train staff on proper policies and procedures. 11/1/202X – Grand Opening of Steven’s Gym.  

Steven’s Gym will be solely owned by Steven Malone. Steven is a retired Army Master Sergeant who has been stationed off and on at El Paso’s Fort Bliss for the past twelve years. Upon retirement, Steven decided to make El Paso his permanent home and embark on his dream of owning his own gym. Steven recognizes the lack of quality, independent gyms in El Paso and wants to open a gym that fits his idea of what a high-quality gym should be.

As a former powerlifter and personal trainer while serving in the military, Steven is aware of the proper equipment and facilities a gym should have. Steven envisions his gym to be friendly, clean, well-equipped, and affordable for the average person so that people from all walks of life will feel comfortable going to the gym and achieving their fitness goals. Steven will dedicate his life and focus on ensuring that his gym is always clean, staffed with the best trainers, and members are happy with what the gym has to offer.  

Financial Plan

Key revenue & costs.

The revenue drivers for Steven’s Gym are the membership fees it will charge each person that signs up to become a member. Each member will be placed on a membership plan where they can either pay month to month, enroll in either a 6 or 12 month contract, or pay for the entire year upfront.

The cost drivers will be the payroll for the staff, rent, utilities, cleaning supplies and equipment, and gym equipment purchase and maintenance. Other cost drivers will be the targeted marketing costs on social media and monthly fees for the CPA and advertising company.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Initial Number of New Clients per Month: 60
• Average Monthly Membership Fee: $150
• Gym Lease per Year: $100,000

Financial Projections

Income Statement

Balance Sheet

Cash Flow Statement

Gym Business Plan FAQs

What is a gym business plan.

A gym business plan is a plan to start and/or grow your gym. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategies and details your financial projections.

You can  easily complete your gym business plan using our gym business plan template here .

What Are the Main Types of Gyms?

There are many types of gyms or fitness centers. There are large, franchise gyms that have multiple locations across the country. There are also large single facility gyms. Finally, there are smaller gyms that tend to focus on a particular fitness segment, such as strength training, CrossFit, or group HIIT training.

What Are the Main Sources of Revenue and Expenses for a Gym Business?

The primary source of revenue for a gym or fitness center are membership fees. Typically, members pay month-to-month, or fulfill a year-long contract.

The key expenses for a gym or fitness center are the costs associated with payroll, purchase and maintenance of equipment, cleaning supplies, marketing costs, and working capital. Other expenses will be rent, utilities, taxes, accounts payable, and other licensing fees (if necessary).

How Do You Get Funding for Your Gym?

Gym businesses are most likely to secure funding from banks. Typically you will find a local bank and present your gym business plan to them. Family and/or friends could also be potential investors and other types of capital-raising such as crowdfunding are other common funding sources.

A well-crafted gym business plan, complete with a solid financial plan is essential for attracting any type of potential investor. This is true for a new gym business or established businesses looking to grow.

What are the Steps To Start a Gym Business?

Starting a gym or fitness center can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Gym Business Plan - The first step in starting a business is to create a solid gym business plan that outlines all aspects of the venture. This should include market research on the fitness industry and potential target market size, information on the services and/or products you will offer, marketing strategy, mission statement, business model and pricing strategy and a detailed financial plan.  Our business plan template is the perfect guide to show you how to start a gym business plan.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fitness   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your gym business is in compliance with local laws.

3. Register Your Gym Business - Once you have chosen a legal structure, the next step is to register your gym business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your gym business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Gym Equipment & Supplies - In order to start your gym business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your gym or fitness   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Learn more about how to start a successful gym or fitness business:

• How to Start a Gym Business

Where Can I Get a Gym Business Plan PDF?

You can download our free gym business plan template PDF here. This is a sample gym business plan template you can use in PDF format.

Other Business Plan Templates

Food Truck Business Plan Template Event Venue Business Plan Template

How To Write a Business Plan for Anytime Fitness Franchisee in 9 Steps: Checklist

By henry sheykin, resources on anytime fitness franchisee.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Do you have a passion for fitness and entrepreneurship? Are you looking for a business opportunity that combines the convenience of a 24/7 grocery store with a state-of-the-art fitness facility? If so, then starting an Anytime Fitness franchise might be the perfect venture for you. In this blog post, we will guide you through the process of writing a business plan for an Anytime Fitness franchise in 9 easy steps.

The fitness industry is booming, with more and

Identify Your Target Market And Analyze The Demand For A Fitness Franchise In Your Chosen Location.

Identifying your target market is crucial when starting a fitness franchise like Anytime Fitness. In order to successfully cater to the needs of your potential customers, you must understand who they are and what they are looking for in a gym. Begin by conducting thorough research to analyze the demand for a fitness franchise in your chosen location.

Start by studying your local community and the demographics of the area. Look into factors such as age, income levels, and lifestyle habits to determine the potential demand for a fitness franchise. Assessing the current fitness offerings in your area can also provide valuable insights into the demand for additional fitness options.

• Conduct surveys or interviews to gather first-hand information about the preferences and habits of potential gym-goers in your area.
• Research the popularity of fitness trends and determine if there is a specific niche or target market that is not being effectively catered to.
• Consider partnering with local businesses or community organizations to gather insights and understand the fitness needs of the community.
• Take into account the accessibility and convenience of your chosen location, as it can greatly impact the success and demand for your fitness franchise.

By thoroughly analyzing your target market and evaluating the demand for a fitness franchise in your chosen location, you will be better equipped to tailor your services and offerings to meet the needs and preferences of your potential customers. This will ultimately increase the likelihood of success for your Anytime Fitness franchise.

Conduct Market Research To Assess Competition And Identify Potential Gaps In The Fitness Industry.

Conducting thorough market research is crucial when considering opening an Anytime Fitness franchise. This research allows you to gain a deep understanding of the competitive landscape and identify potential gaps in the fitness industry where your franchise can excel. Here are some important steps to follow when conducting market research:

• Start by identifying existing fitness facilities in your chosen location and analyzing their offerings, target markets, and pricing strategies. This will give you insights into the competition you'll face.
• Explore online reviews, social media presence, and customer feedback for both local and national fitness brands. This will help you understand their strengths and weaknesses, as well as customer perceptions.
• Take note of any gaps or underserved segments in the fitness industry that you can potentially tap into with your Anytime Fitness franchise. These gaps can be opportunities for your business to differentiate itself and attract a specific target market.
• Consider conducting surveys or focus groups to gather feedback and insights from potential customers. This can provide valuable data on their expectations, preferences, and what they feel is lacking in current fitness offerings.
• Engage with local fitness communities, attend fitness events, and network with industry professionals to gain firsthand knowledge and insights.
• Stay updated on the latest fitness trends, innovations, and emerging technologies that may impact the industry. This will help you stay ahead of the competition and adapt your business strategies accordingly.
• Consider collaborating with complementary businesses, such as nutritionists, physical therapists, or sports apparel retailers, to create a holistic health and wellness ecosystem that sets your franchise apart.

By conducting comprehensive market research, you can assess the competition in the fitness industry and identify potential gaps that your Anytime Fitness franchise can fill. This knowledge will be invaluable as you develop your business plan and tailor your offerings to meet the needs and desires of your target market.

Evaluate The Financial Requirements And Potential Profitability Of An Anytime Fitness Franchise.

Before investing in an Anytime Fitness franchise, it is crucial to evaluate the financial requirements and potential profitability of the venture. This step will help you determine if the franchise is a viable and sustainable business opportunity for you.

1. Financial Requirements: Start by understanding the initial investment required to open an Anytime Fitness franchise. This includes the franchise fee, equipment costs, leasehold improvements, and working capital. Analyze your personal financial situation to determine if you have the necessary funds or if you need to secure financing.

2. Franchise Fees and Royalties: Investigate the franchise fees and royalty payments required by Anytime Fitness. These fees generally cover ongoing support, training, and access to the brand's proprietary systems. Ensure that you understand the fee structure and its impact on your profitability.

3. Profitability Analysis: Conduct a detailed profitability analysis by reviewing the financial statements from existing Anytime Fitness franchises. This analysis will help you understand the potential revenue streams, operating expenses, and profit margins. Consider factors such as location, target market, competition, and local demand when assessing profitability.

4. Return on Investment (ROI): Calculate the expected ROI for your Anytime Fitness franchise. Determine how long it will take to recoup your initial investment and achieve a positive cash flow. This analysis will assist you in making informed financial decisions.

• Consult with a financial advisor or accountant who specializes in franchise businesses to gain a better understanding of the financial requirements and potential profitability.
• Consider conducting a break-even analysis to determine the level of sales and member count needed to cover your expenses.
• Research the market demand for fitness services in the chosen location to get an idea of the revenue potential.
• Account for ongoing expenses such as marketing, insurance, utilities, and employee wages to calculate accurate profitability projections.

By thoroughly evaluating the financial requirements and potential profitability, you can make an informed decision about investing in an Anytime Fitness franchise. This step is crucial to ensure the long-term success and sustainability of your business.

Research And Understand The Franchisor's Requirements, Fees, And Support System.

When considering becoming a franchisee for Anytime Fitness, it is crucial to thoroughly research and understand the franchisor's requirements, fees, and support system. This step will help you determine if the franchisor is the right fit for you and your business goals. It will also ensure that you have a clear understanding of the financial commitment and support you can expect.

Researching the franchisor's requirements:

• Review the franchise disclosure document (FDD) provided by Anytime Fitness. This document outlines the specific requirements and expectations of franchisees.
• Pay attention to the franchisor's criteria for selecting franchisees. Understand the qualifications and experience they are looking for in potential franchisees.
• Take note of the training requirements, including the initial training program and ongoing training and support provided by the franchisor.

Understanding the franchisor's fees:

• Thoroughly analyze the initial franchise fee required by Anytime Fitness. This fee typically covers the right to operate a franchise location and access to the franchisor's brand, systems, and support.
• Be aware of other ongoing fees, such as royalties and advertising contributions. These fees are typically a percentage of your revenue and are crucial for the franchisor's continued support and marketing efforts.
• Consider the financial implications of the initial investment and ongoing fees on your business's profitability.

Assessing the franchisor's support system:

• Research and understand the level of support provided by Anytime Fitness. This may include assistance with site selection, lease negotiation, marketing, and ongoing operational support.
• Attend informational sessions or meet with current franchisees to gain insight into the franchisor's support system. This will help you determine whether their support aligns with your needs and expectations.
• Consider the value of the support system in terms of training, marketing materials, and access to a network of fellow franchisees.
• Take thorough notes and ask questions during your research process to ensure a clear understanding of the franchisor's requirements, fees, and support system.
• Consider reaching out to current franchisees for their perspective on the support and resources provided by the franchisor.
• Consult with a franchise attorney to review the franchise agreement and ensure you fully understand your obligations and rights as a franchisee.

Attend Informational Sessions, Webinars, Or Franchising Conferences To Gain Knowledge About The Franchisor And The Fitness Industry.

Attending informational sessions, webinars, or franchising conferences is a crucial step in gaining knowledge about the franchisor and the fitness industry. These events provide valuable insights into the franchisor's business model, support system, and expectations, as well as current trends and best practices in the fitness industry.

Here are some important benefits of attending such events:

• 1. Gain in-depth knowledge: Informational sessions, webinars, and franchising conferences offer a wealth of information about the Anytime Fitness franchise and the fitness industry as a whole. You can learn about the franchisor's history, values, and goals, as well as the services and products they offer. Additionally, these events often feature industry experts who share their insights and experiences, giving you a deeper understanding of the fitness market.
• 2. Network with industry professionals: Attending these events allows you to connect with like-minded individuals, industry professionals, and potential business partners. Networking opportunities can lead to valuable partnerships, mentorships, and collaborations that can support your journey as an Anytime Fitness franchisee. Sharing ideas and experiences with others in the fitness industry can also help you gain new perspectives and enhance your business plan.
• 3. Stay up-to-date with industry trends: The fitness industry is ever-evolving, with new trends, technologies, and consumer preferences constantly emerging. Informational sessions, webinars, and franchising conferences are the perfect platforms to stay updated on the latest industry trends. By keeping abreast of these trends, you can ensure that your business plan is aligned with the changing needs and demands of customers, enabling you to stay competitive in the market.
• 4. Access franchisor support and resources: Franchising conferences and webinars are often organized by the franchisor itself, providing you with direct access to their support system and resources. These events offer an opportunity to interact with representatives from the franchisor, ask questions, and address any concerns you have. You can also learn about the training programs, marketing support, and operational guidance provided by the franchisor, which can significantly benefit your business as an Anytime Fitness franchisee.
• Research and select the most relevant informational sessions, webinars, or franchising conferences to attend based on your specific needs and goals.
• Come prepared with a list of questions and topics you want to explore during these events to make the most of your time and ensure that you gather all the information you need.
• Take notes during presentations and discussions to capture key insights and actionable takeaways.
• Engage and network with other attendees to build connections and expand your professional network.
• Follow up with the franchisor and industry professionals you meet at these events to maintain relationships and explore potential collaboration opportunities.

Create A Comprehensive Business Plan Outline, Including Key Sections Such As Executive Summary, Marketing Strategy, Financial Projections, And Operations.

When developing a business plan for an Anytime Fitness franchise, it is crucial to create a comprehensive outline that covers all essential aspects of your venture. This will serve as a roadmap for your success and help you communicate your vision to potential investors, lenders, and stakeholders. Here are the key sections that should be included:

• Executive Summary: Begin your plan with a concise overview of your business idea, highlighting the key elements of your fitness franchise and emphasizing its uniqueness and potential. This section should capture the reader's attention and provide a clear understanding of your goals and objectives.
• Marketing Strategy: Describe your target market and outline your marketing plan to attract and retain gym members. This section should include a detailed analysis of your competition, your unique selling proposition, and your strategies for promoting your convenience store and fitness services.
• Financial Projections: Present a thorough analysis of your expected financial performance over the next few years. This includes revenue projections, operating expenses, and potential profitability. Utilize key financial metrics such as net present value (NPV), return on investment (ROI), and break-even analysis to showcase the financial viability of your franchise.
• Operations: Provide a detailed overview of how your franchise will operate on a day-to-day basis. This includes information on staffing, facility management, inventory management, customer service, and compliance with Anytime Fitness franchise guidelines.

Tips for Creating a Comprehensive Business Plan Outline:

• Make sure to conduct thorough market research to back up your assumptions and decisions throughout the plan.
• Seek input from professionals in the fitness industry to gain valuable insights and ensure the feasibility of your strategies.
• Include realistic and achievable financial projections, making sure to consider potential risks, challenges, and contingencies.
• Ensure your executive summary is compelling and concise, effectively summarizing the most critical aspects of your business plan.
• Review and revise your plan regularly to adapt to market changes and incorporate feedback from mentors, advisors, and potential investors.

By creating a comprehensive business plan outline, you will be well-prepared to navigate the challenges and opportunities that come with owning an Anytime Fitness franchise. This roadmap will serve as a valuable tool, guiding your decisions and ensuring the long-term success of your business.

Assemble A Team Of Professionals Including A Lawyer, Accountant, And Business Consultant To Support You In The Process.

As you embark on your journey to become an Anytime Fitness franchisee, it is crucial to recognize the importance of assembling a team of professionals to support you throughout the process. By enlisting the expertise of a lawyer, accountant, and business consultant, you can ensure that you have the guidance and support necessary to navigate the complexities of entrepreneurship and franchise ownership.

1. Lawyer: A lawyer specializing in franchise law can play a vital role in protecting your interests and ensuring compliance with legal requirements. They can review and negotiate the franchise agreement, guide you through the legal implications of business decisions, and provide valuable advice on legal matters, such as intellectual property protection and contract negotiations.

2. Accountant: An accountant with experience in franchise businesses can assist you with financial planning, budgeting, and forecasting. They can help you determine the start-up and ongoing costs, analyze profitability projections, and ensure that you are in compliance with tax obligations. Additionally, an accountant can provide valuable insights into financial management strategies and help you make informed decisions to maximize profitability.

3. Business Consultant: A business consultant can provide you with a wealth of knowledge and strategic guidance throughout the entire process of starting and operating an Anytime Fitness franchise. They can assist you in developing a comprehensive business plan, conducting market research, and creating marketing strategies to attract and retain gym members. They can also help you navigate the intricacies of franchise operations, offering valuable insights and practical advice.

Here are a few tips to consider when selecting professionals for your team:

• Choose professionals with experience in the franchise industry to ensure they have the necessary expertise to support your specific needs.
• Seek referrals and recommendations from other franchisees, industry associations, or trusted business contacts to find professionals with a proven track record.
• Interview potential candidates to assess their compatibility and ensure that they understand your goals and vision for your fitness franchise.
• Consider the cost implications and determine a budget for professional services to ensure it aligns with your overall financial plan.
• Establish open lines of communication and maintain regular contact with your team of professionals, as their guidance and support will be crucial throughout your journey as a franchisee.

By enlisting the expertise of a lawyer, accountant, and business consultant, you can build a strong foundation for success as an Anytime Fitness franchisee. These professionals will provide you with the necessary knowledge, support, and guidance to navigate the complexities of starting and operating a business, ensuring that you are well-equipped to thrive in the fitness industry.

Develop A Detailed Marketing And Promotional Plan To Attract And Retain Gym Members

Once you have identified your target market and secured your location, it's time to develop a comprehensive marketing and promotional plan to attract and retain gym members. A strong marketing strategy is essential for the success of your Anytime Fitness franchise.

1. Define Your Target Audience: Start by understanding your ideal gym members. Consider their age, gender, fitness goals, and preferences. This will help you tailor your marketing efforts to resonate with your target audience.

2. Create a Strong Brand Identity: Develop a compelling brand identity that reflects your franchise's values, mission, and the benefits of joining your gym. Use this identity consistently across all marketing materials, including your website, social media profiles, and offline advertisements.

• Invest in professional logo design and branding materials to enhance your gym's credibility.
• Highlight the unique offerings of your franchise, such as the convenience of 24/7 access to the gym and the attached grocery store.
• Emphasize the health benefits and positive impact of regular exercise on customers' lives.

3. Utilize Digital Marketing: Leverage the power of online platforms to reach a wider audience. Create a user-friendly website that showcases the gym facilities, class schedules, and membership options. Optimize your website with relevant keywords to improve its visibility on search engines.

4. Engage On Social Media: Establish a strong presence on social media platforms like Facebook, Instagram, and Twitter. Regularly post engaging content related to fitness, nutrition, and wellness to keep your audience informed and interested.

• Share success stories of your gym members to inspire others and highlight the results they can achieve.
• Engage with your audience by responding to comments and messages promptly.
• Create online challenges or contests to encourage participation and build a sense of community.

5. Offer Membership Discounts and Incentives: Attract potential members by providing appealing discounts for pre-opening registrations or bundled packages that include both gym and grocery store benefits. Regularly introduce special promotions, referral programs, or loyalty rewards to encourage member retention.

6. Local Partnerships and Collaborations: Establish partnerships with local businesses, such as nutritionists, sports apparel stores, or healthcare providers, to offer exclusive discounts or cross-promotions. Participate in community events and sponsor local sports teams to build brand awareness and foster goodwill.

7. Monitor and Track Results: Regularly analyze the success of your marketing efforts through metrics like website traffic, social media engagement, and membership sign-ups. Use this data to refine your strategies and focus on tactics that yield the best results.

By developing a detailed marketing and promotional plan, you can effectively attract and retain gym members, ensuring the long-term success of your Anytime Fitness franchise.

Determine Your Location, Evaluate Lease Options, And Explore Available Funding Options.

Once you have identified your target market, conducted market research, and created a comprehensive business plan for your Anytime Fitness franchise, it's time to determine the best location for your convenience store and gym. Location plays a crucial role in attracting customers and ensuring the success of your franchise.

Determining your location:

• Consider the demographics and preferences of your target market. Look for areas with a high population density, residential communities, or office complexes where people are likely to visit regularly.
• Evaluate the competition in the area. Look for gaps in the market that your franchise can fill.
• Take into account accessibility and convenience for your customers. Ensure that your location has ample parking space and is easily accessible by public transportation.

Evaluating lease options:

• Research commercial real estate properties and contact landlords or real estate agents to inquire about lease options.
• Consider the size and layout of the space, as well as any necessary renovations or modifications.
• Review the terms and conditions of the lease, including the length of the lease, rent amount, and any additional fees or obligations.

Exploring available funding options:

• Assess your financial resources and determine if you have enough capital to cover the initial investment and ongoing expenses.
• Research financing options such as small business loans, lines of credit, or seeking investors.
• Consult with financial advisors or banks to explore the best funding options for your specific situation.
• Consider hiring a commercial real estate broker to help you find the best location and negotiate lease terms.
• Network with other franchisees or attend franchising conferences to gain insights and advice on funding options.
• Prepare a detailed financial projection to present to potential investors or lenders.

By carefully determining your location, evaluating lease options, and exploring available funding options, you will be on your way to opening a successful Anytime Fitness franchise. Remember, thorough research and planning are key to ensure a strong foundation for your business.

Creating a comprehensive business plan is essential for starting an Anytime Fitness franchisee. By following the steps outlined in the checklist, potential franchisees can identify their target market, assess competition, evaluate financial requirements, and understand the franchisor's expectations. Additionally, attending information sessions and gaining knowledge about the fitness industry can provide valuable insights. Assembling a team of professionals and developing a detailed marketing and promotional plan will further enhance the chances of success. Lastly, determining the location and exploring funding options will help bring the business idea to life. With a well-prepared business plan, aspiring Anytime Fitness franchisees can confidently embark on their entrepreneurial journey.

$169.00 $99.00 Get Template

Related Blogs

• Starting a Business
• KPI Metrics
• Running Expenses
• Startup Costs
• Pitch Deck Example
• Increasing Profitability
• Sales Strategy
• Rising Capital
• Valuing a Business
• How Much Makes
• Sell a Business
• How To Avoid Mistakes

Leave a comment

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published

4 Digital Marketing Strategies for B2B Companies

How to write a marketing plan in 9 steps, 5 marketing strategies for events, 4 keys to using instagram for businesses , 5 keys to master sms marketing.

Marketing for Gyms: Strategies that Took Anytime Fitness to the Top of the Sector

[covid-19] to help mitigate covid’s impact on gyms, kolau is waiving the fee to create a forbes award-winning website with e-commerce enabled., create your website quickly and easily clicking here – offer available for a limited time only..

The prestigious ‘ Forbes’ magazine , in 2014, named it as the chain of gyms that has grown the most in recent years. Franchise 500—a  world-renown ranking of the best franchises in the world—placed it in the 6th spot. The specialized business publication ‘Entrepreneur’ considered it the ‘ Best Franchise in the World.’ We are referring to Anytime Fitness, a business founded in 2002 that has more than 3,200 locations all over the globe with ample presence in the United States (its country of origin), Australia, and many others. Definitely, we are talking about a great example of Marketing for Gyms.

How did a small SME from Minnesota manage to convert itself into such a fitness giant? What does a business that has over 2.7 billion customers have in common with a neighborhood business? Well, to be honest, much more than you can imagine. Here at Kolau, we have analyzed the strategy that the company has followed in detail to understand what it was, and sustainably still is, a modest gym that has been able to compete and arise profitably victorious within a very competitive sector.

The concept of Anytime Fitness shows us important lessons that we invite you to read post from your ‘desks.’ We assure you that the following five marketing ideas for gyms will help your sporting institution improve and begin to develop muscle.

#1 First Marketing for Gyms tip – Emotional messages that go straight to the heart of the potential client

The gym chain centered its communication in various ways that differentiates itself from the rest. One of the most efficient strategies they have used is that they present themselves as the ‘friends’ of the user, the ones to accompany the client when it comes time to reach their goals to be in shape and have a healthy life. In what way, you ask?

By distancing themselves from the cold ‘low cost’ networks that expand and show that their gyms are located in many different places.

This goes against the tendency of low prices and superficiality-distancing. Within your SME, don’t doubt using this practice as it promotes personalized attention that also values its focus of the collective population. Of course, don’t simply do this, but also talk about it, focus a part of your marketing efforts towards this, and direct it towards individuals so that they know that they are not alone and that the service you provide is unbeatable.

This is one of the keys to success for Anytime Fitness, just as Rod Hill (a representative in Spain and Portugal) has shown in various media outlets. “We have positioned ourselves as a close gym and we consider this to be the most important facet of the gymnasium. We strive to provide a familiar environment and that is closer to the athletes,” he points out. Take notes as this simple formula is adaptable to your business and can make your target market take notice.

2# Second Marketing for Gyms tip – Specializing in a niche market

Generalities must be left for those that can invest millions into their complexes so that they have everything: weight rooms, collective activities, spinning, pools, spas, courts, CrossFit zones, etc. This is based on an economic disbursement that is not at the fingertips of just anyone. This is why it’s important to know what the business’ strong point is (or what it could be) and then focus on that and strive to be the best. It must be worked towards to achieve it in a determined area within the world of sports and fitness. It’s not about having millions of users, but about 300 to 500 or up to 1,000 habitual users that you want to use your facilities faithfully.

Based on this, equip your space, thinking about the people that will be using it. Specialization is the foundation of this globalizing world, and in the field of gyms, it’s the best way to compete against the leading chains at the moment.

3# Third Marketing for Gyms tip – A Call to Action: Free Trial!

How can you show someone who doesn’t know you yet that you truly have what they need, not more and not less? By offering an incentive for a free trial of your services. This is one of the formulas of marketing for gyms that works the best because, the majority of the time, we all need to see something to believe, don’t we?

This personalized treatment that we strive for and having exactly what is needed and what people are looking for to be in shape must be verified by those that want to use the gym.

In the case of Anytime Fitness, one of the first messages that you see on their website is, ‘We’ll help you get to a healthier place’ and ‘Find your gym and get a free 7-day pass.’ Pay close attention to these claims. Not only are they telling us that they are there to help us but they are also going to give us not just a few hours in a day, but up to a week to really see if what they promise will be achieved!

This can be seen as an investment. Really, it only costs the business ‘time’ measured in the hours ‘spent’ with dedication or the personnel that works with the equipment. The cost-effectiveness of this initiative is spectacular and there is nothing to lose.

4# Fourth Marketing for Gyms tip – Online Marketing: Social networking and blogs with content that provide an added value

Being present on social media sites such as Facebook, Twitter, YouTube or Instagram is important in the fitness field and in physical education. It’s important to be aware of those individuals with profiles that usually visit sporting installations, generally, people who have a certain initiative and internet users are an important percentage. It’s because of this that you can’t forget the obvious outlets that can be used for promotion as well as to provide personalized attention, so that the clients perceive that you are with them when they leave the gym, continuing to help them fight to reach their goals. In what way? How is this maintained day to day? We will show you some interesting ideas so that you can keep them in mind when it comes time to increase your social media presence for your small business.

• Share moments of the day to day activities at the gym . It’s possible to share photos or videos of special moments that can aid to transmit the philosophy or style of your business. This can also help create a sense of belonging to a group for those who are already a part of your ‘family.’ These will serve as evidence needed for those that might be doubting that a site like this exists. This material can be published on Facebook or Instagram, the social media outlets that will best serve you for this type of content.

• Social media allows you to provide instant attention to complaints, concerns, questions, and suggestions . Through Twitter, you are able to provide solutions to problems/needs that gym goers communicate to you. This does not imply any complexity as having a mobile application will allow you to be operative in practically any instant that you are needed. It’s also important to keep in mind that since you are working to promote your SME, it’s more than easily attainable to work through this outlet so your client perceives that this is part of the personalized treatment you provide. This will help you go a long way in getting ahead of the competition.

• Create content that provides an added plus to the offline experience . We are referring to motivating messages through Facebook, Instagram, Twitter or a YouTube channel where the users can find small tutorials and mini sessions that can be done from home or directly at the gym.

• Maintain a website and blog . In today’s world, all businesses should have their own website. It’s the best showcase and an excellent cover letter if you know how to execute it. Don’t ever forget that in actual society when we doubt something, we turn to the Internet so you must be there also. It can be a simple portal that summarizes the values that make your business special, where you can show, for example, the free pass, and provide a blog where you can give advice and work to motivate your clients. In this case, you can also provide advice on purely sports topics, diet and nutrition, and guidelines for a healthy life in which you and your gym form an important team.

5# Fifth Marketing for Gyms tip – The Price Factor: Make it worth it to pay your rate

If you are reading this, you probably aren’t a big company with hundreds or millions of locations spread out across the world, like Anytime Fitness. However, this last lesson is very important and you will see why Anytime Fitness has managed to grow and be at the top of the sector despite having a higher cost than the rest.

It has expanded in a time when low-cost gyms are experiencing a ‘high season,’ to put it one way. With a median cost of around 45 dollars, this price does not go ‘against’ the advice because it has been able to demonstrate to the consumer the reason for paying a higher rate than at other competing complexes.

This is what you must do. Obviously, it is impossible to compare them to the giants in this field because their rates are so low they would barely provide the sustenance an SME needs with much less clientele. However, if you are able to achieve the belief that this value is sufficiently justified, it won’t cost anything to bring them to your establishment and keep them there.

How? Let’s briefly summarize: a place in which they will find equipment and space that they truly need, nothing less, nothing more; professional supervisors that attend to the real needs of every person, with specific attention for each one; the possibility of verifying everything firsthand and in a direct way with a free trial for a week where they can really feel the promised experience; and a reasonable price. Once they have experienced this, the monthly cost will become a more logical decision.

As you can verify, these five marketing ideas for gyms are applicable to practically any business in the fitness industry that is looking to better its profits and to reach more of its target in an improved manner. It’s essential that all of this becomes a part of an organized marketing plan that considers all of its offline and online influences. These proposals must always be communicated with the public in order to reach those individuals who could be interested in what you have to offer. They focus on traditional techniques, such as mail campaigns, as well as reaching the public through social media and digital means. Never forget that, in marketing, everything adds up.

Kolau is the easiest way to rank your small business on the first page of Google. Start owning your small business online presence today! No marketing knowledge needed. No agencies required. Now you know, now you can.

Be sure to subscribe to our blog for more articles like this!

RELATED ARTICLES MORE FROM AUTHOR

Interview with develop digitally limited – msme digitalization plan in jamaica, interview with camaria school – msme digitalization plan in jamaica, interview with health and wellness consultant to travelers – msme digitalization plan in jamaica, 3 jewelry marketing ideas to attract more customers, interview with wellspring raw juices – msme digitalization plan in jamaica, marketing para peluquerías: 5 ideas, marketing for clothing store: 5 strategies to better “dress” your business, marketing para clínicas veterinarias: 5 estrategias, tourism marketing: 4 strategies to attract more tourists, editor picks, interview with health and wellness consultant to travelers – msme digitalization..., popular posts, popular category.

• Strategy 14
• Acquisition 10
• Food Services 5
• Real Estate 4
• Minority-Owned Business 2
• Massage Therapy 2
• Email Marketing 2

Business Plan for Anytime Fitness: Description, Objectives, Market Information, Operational Plan, Growth Strategy, Financial Information and Conclusion

Added on   2023-06-15

About This Document

   Added on  2023-06-15

End of preview

Want to access all the pages? Upload your documents or become a member.

SB Fitness Gym: Business Plan and Market Analysis lg ...

Business plan of 12rnd gym pdf lg ..., business plan for any time fitness: swot analysis, pestle analysis, and business strategy lg ..., business plan: gym fitness center lg ..., marketing plan assessment 2 lg ..., management and organisation report - pure gym lg ....

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Anytime Fitness Business Plan NA

Related Papers

Martin Mirek

Mojtaba Saeidinia

Ashlea Kellner

Jimmi Waigwa

A majority of Australians do not meet the recommended physical activity levels as reported by the Australian Fitness (Fitness Australia, 2013). The recommended physical activity for adults is 150 minutes every week. However, only 45% and 41% of men and women meet the recommended activity levels respectively (Fitness Australia, 2013). Growing health concerns have done much for the health and fitness industry by doubling demand. Anytime Fitness has taken the advantage of this growth to spread its wings and take products to more places. The company as focused on franchising as a management strategy of differentiation. The availability of market has prompted investors to consider this sector making Australia the cradle of most world class Health and Fitness companies. Although by itself contributes only a little percentage of Australia’s GDP, there is a considerable growth that has already been experienced. This report will explore both the state of the industry and significant trends that modify the landscape of the industry. Since 1990s, there has been a substantial amount of research into brand sensitive businesses (most inclined to luxuries), but yet such inquiries sideline the health and fitness clubs. In reference to relevant literature and qualitative analysis of findings; this report concludes that health and fitness is a brand-driven business whose participation is rising fast (Williams, et al., 2012). The need for more research into brand development is acknowledged

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

Invest in the World’s Largest Fitness Franchise

Invest in the power of possibility and build your legacy when you own an Anytime Fitness franchise.

PLEASE REVIEW IF YOU ARE A CALIFORNIA RESIDENT:

For information regarding the categories of personal information collected about you and the purposes for which your information will be used please visit Anytime Fitness, LLC Privacy Notice for California Residents at https://www.anytimefitness.com/privacy/

THE ULTIMATE FRANCHISE INVESTMENT

Anytime Fitness has over 5,200+ locations across the globe and decades of category experience.

Global Strength

The world’s largest fitness franchise, on seven continents and still growing.

Enduring Commitment

Providing best-in-class training and support for both Franchise Owners and members.

Ultimate Flexibility

A low initial investment, flexible prototypes and convenient 24/7 club access.

Relentless Innovation

Ongoing innovation backed by 20+ years of experience.

This Franchise Opportunity Changes Lives

CONSTANT INNOVATION LEADS TO INDUSTRY RECOGNITION

Global Franchise Grand Champion

Entrepreneur Franchise 500 19 Years Running  

Entrepreneur Fastest Growing 18 Years Running

Entrepreneur Top Brand for Multi-Unit Owners

Entrepreneur Franchise 500 19 Years Running

Franchise Times ‍ Top 400 List 14 Years Running

SEE WHAT’S HAPPENING AT ANYTIME FITNESS

Anytime Fitness Honored as 2024 Global Franchise Grand Champion

Global Franchise recently announced their 2024 award winners, and Anytime Fitness has again come home with hardware – this time adding Grand Champion to our trophy case. With over 5,200 locations on all seven continents, Anytime Fitness is proud to be honored based on outstanding business operations, international presence, franchisee support, company culture, marketing success, and brand achievements.

Self Esteem Brands, LLC reports worldwide growth in 2023 across fitness, wellness franchise brands

Technology, Partnerships, Strong Franchise Sales Growth Reflect Continued Consumer Demand for Health, Wellness Services

Anytime Fitness teaming up with Apple Fitness+ to offer members an unmatched fitness experience anytime, anywhere

Apple Fitness+ is collaborating with Anytime Fitness. Integrating Apple Fitness+ high-end digital content with Anytime Fitness’ global club footprint and live coaches creates an unmatched member value proposition.

Build a strong future with us

Create your financial legacy with the world’s largest fitness franchise.

READY TO LEARN MORE?

Find out how you can start an Anytime Fitness franchise.

START YOUR JOURNEY TO GYM OWNERSHIP

Please complete the form below, for yourself or you and your investors, to learn more. After the form is submitted, someone from our team will contact you to discuss next steps.

By clicking 'Submit', I accept the Terms and Conditions , and I have read and understand the Privacy Notice .

Our History

Anytime Fitness began in Minnesota in 2002. Our co-founders, Chuck Runyon and Dave Mortensen, recognized an opportunity to provide consumers with a clean, quality workout experience in a convenient, 24-hour gym setting. Though they had their doubters, the years since have seen Anytime Fitness grow to over 4,800 gyms in 38 countries serving more than 4,000,000 members. In the midst of challenging economic climates, Anytime Fitness has achieved remarkable and steady growth, opening an average of 300 clubs each of the past nine years. During that same time, Anytime Fitness expanded in new international markets including: Mexico, Australia, New Zealand, England, Scotland, The Republic of Ireland, Poland, the Netherlands, Japan, India, Chile, Canada, The Cayman Islands, Spain, Malaysia, Singapore, the Philippines, Hong Kong, China, Taiwan, Qatar, Italy and Sweden.

While the franchise’s early success was built on a small-footprint gym that could succeed in almost every market, the true revolution Chuck and Dave introduced was addressing the most common excuses people use for not exercising more frequently: cost, convenience, and the intimidating atmosphere of traditional fitness clubs. Anytime Fitness clubs are welcoming and friendly. Our strategic development and extensive gym network offer our members convenient access to our gyms, and our dues are affordable.

Most Anytime Fitness franchisees have little or no prior experience in the fitness industry and fewer than 50% have owned a business before opening their first club. The only thing that Anytime Fitness asks of its franchisees is that they have a sincere and genuine desire to help others in their community improve the quality of their lives by leading healthier, more active lifestyles. If that requirement is met, then the Anytime Fitness franchise support staff will teach new franchisees how to engage public and private entities and transform entire communities – one individual at a time.

Our Founders

Chuck Runyon

Co-Founder & CEO

For his unprecedented and unique contributions to the fitness industry, in 2009, Runyon was honored as the “John McCarthy Industry Visionary of the Year” by the International Health, Racquet, and Sportsclub Association (IHRSA).

Dave Mortensen

Co-Founder & President

With more than 25 years of experience managing, consulting, owning and franchising health clubs, Dave Mortensen has distinguished himself as a leading authority in the field of fitness. Mortensen revolutionized the fitness industry when he and Chuck Runyon co-founded Anytime Fitness–an alternative to big-box gyms. In contrast, Mortensen and Runyon designed smaller, neighborhood clubs featuring the things members want most: convenience, affordability, quality equipment and surprisingly personable service in friendly, non-intimidating facilities.

The first Anytime Fitness club opened its doors in Cambridge, MN in May of 2002. In the years since, Anytime Fitness has quickly become an international powerhouse–with more than 4,800 gyms located in all 50 states and nearly 40 countries on all seven continents, serving more than 4 million members.

Fitness Solutions for Your Market

Equipment for all training types.

Explore the full Equipment Catalog

Featured Lineups

My quote builder.

For additional customizations, including color, material selections, weight options, etc., a sales representative will follow up with you.

Looking for something specific?

Most recent posts, 10 takeaways from the 2023 hammer strength clinic.

Strength conditioning professionals attended the 2023 Hammer Strength Clinic in Hamilton, Ohio...

4 Reasons Why Rowing is a Great Workout

Rowing is has been steadily growing in popularity for a decade. Leigh Wierichs, the Training...

The Top 5 Reasons to Invest in Glute Training Equipment

Today’s recreational exercisers increasingly look to pro athletes for inspiration. That’s one...

5 Reasons To Make Protein Smoothies For The Active Family

About the Author: Jessica Thiefels has been writing for more than 10 years and is currently a...

5 Strength Training Tips to Remember

It’s hard not to cringe when you see someone lifting weights with bad form. The lack of proper...

5 Ways Dreadful Sleep Wrecks Your Fitness and How to Fix It

There may be many things you try to do diligently to achieve your fitness goals. You eat...

6 Reasons Why Group Exercise Is A Great Start To Your Fitness Journey

Beginning a fitness routine to get healthy can be a daunting task. If you're not a regular at...

A Fitness Veteran Explains His Training Approach

The talented trainers who drive Life Fitness On Demand—instructor-led workouts available on...

A Program to Help You Get Started with Your Training

It’s not always easy to get started with a fitness program. But here’s one that can get novice...

2018 Primetime Emmy & James Beard Award Winner

R&K Insider

Join our newsletter to get exclusives on where our correspondents travel, what they eat, where they stay. Free to sign up.

A History of Moscow in 13 Dishes

Featured city guides.

Regime vs. Regimen – What’s the Difference?

Home » Regime vs. Regimen – What’s the Difference?

Every writer makes mistakes. English, like any language, has many words that are so similar that they can be confusing; we can all remember a time when we chose one word when we actually meant another, and were embarrassed.

Some words only differ by one letter. Add an -n to regime , for instance, to form regimen , a completely different word. Add a -t to the end of that word, and you end up with regiment . These three words appear very similar, but none of them is used in the same context.

To avoid making these similarities the basis for your next embarrassing mistake, you will need to know the difference between these words. What do regime , regimen , and regiment actually mean? Continue reading to find out.

What is the Difference Between Regime and Regimen?

In this post, I will compare regime vs. regimen. I will use each word in an example sentence to illustrate its proper context and meaning.

Plus, I will give you a helpful memory tool to use when you are deciding whether regime or regimen is the word you really mean.

When to Use Regime

You can see examples in the following sentences,

• Unbeknownst to the populace, the losing candidate would play a major role in the new regime.
• A small group of bandoleros rode down from the sierras and toppled the old regime.
• Sophisticated digital warfare techniques ensured that the regime change was swift, bloodless, and undetectable.
• To run that experiment, first, take two authoritarian regimes based in Moscow, one rooted in state-run socialism, the other in crony capitalism. – The Wall Street Journal

When to Use Regimen

Here are some examples,

• When Julianna hired a personal trainer, she expected a strict regimen of exercise and fitness training, not daily meditation.
• My exercise regimen includes jogging and sit-ups, but no push-ups, because I have no arms.
• Mallory’s treatment regimen included mindfulness training and a gradual weaning off of her medications.
• Since then, other researchers have found that people can have extremely erratic reactions to weight training regimens, with some packing on power and mass and others losing both. – The New York Times

Regimen should not be confused with regiment , which is a noun that refers to a military unit .

Trick to Remember the Difference

• Regime refers to a government, especially an authoritarian one.
• Regimen is a set course of trainings or treatments.

Since regime rhymes with supreme , you can use the rhyming phrase supreme regime as a reminder that a regime is a governing body, and such bodies typically hold supreme power, often tyrannical power, over the citizens of a nation.

Is it regime or regimen? Regime and regimen are both nouns.

• Regime refers to a governing body .
• Regimen refers to a schedule of treatments .
• A third word, regiment , refers to a military unit comprised of several battalions.

None of these words can be substituted for any of the others.

If you can remember the phrase supreme regime , you can easily remember that a regime is usually used in connection with a government which wields supreme power.

To summarize, a regime is a form of government. A regimen is a schedule of treatment.