affiliate marketing case study pdf

Affiliate Marketing Case Studies: 15 Examples for Success

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How would you like to read the best affiliate marketing case studies ever published?

More importantly, how would you like to copy the top practices in affiliate marketing that are based on real-world examples and not just theory to earn money online?

Below, you’ll find a list of the top 15 affiliate marketing case studies along with the results and key findings from each example. By studying these affiliate marketing case study examples and applying the lessons learned on your own website, you can hopefully achieve similar results to increase your commissions as an affiliate marketer.

Table of Contents

Affiliate Marketing Case Studies

Going from zero to $10k in monthly revenue – contentellect affiliate marketing case study.

Follow the steps Contentellect is taking to grow an affiliate marketing website from $0 to $10k a month in under 24 months. Includes a breakdown of the monthly costs, income, and traffic.

Helping Choose Wheels Grow 124% – Intergrowth Affiliate Marketing Case Study

This website had been hit with a Google penalty and traffic was down 80%. See how Intergrowth helped the site recover and grow 124% in 6 months. Bounce rate improved by 15% and average session duration increased by 40%all the while goal conversions increased by 526%.

Zero to $20k/month In a Year – Side Hustle Nation Affiliate Marketing Case Study

In this case study, you’ll learn how the owners of Finvsfin.com scaled their affiliate marketing website from $0 to $20,0000 per month in one year. Includes strategies on keyword research, how to structure content, ways to attract backlinks, optimization tactics to grow their traffic, and more.

How I Made $16,433 With One Product – BloggersPassion Affiliate Marketing Case Study

This case study explains how the site owner made $16,433 from a single affiliate product. The information and steps revealed in this guide can be applied to any affiliate marketing niche.

Amazon Niche Site Project 4: Own The Yard – Niche Pursuits Affiliate Marketing Case Study

If you haven’t seen this Amazon affiliate marketing case study yet, then you should set aside some time to dive into it. Spencer Haws from Niche Pursuits documented the entire journey of building an affiliate site called “Own The Yard” that covered topics like yard games, animals, yard tools, gardening, and backyard gear. Check it out to get the entire timeline of the site build and major milestone achievements.

Amazon Site Earns $2,000/month with 100 Articles – Fat Stacks Blog Affiliate Marketing Case Study

Here’s another Amazon affiliate marketing case study worth reading in depth. Dom Wells from Human Proof Designs posted this case study on Fat Stacks Blog with a detailed focus on content types, content timelines, link types, and link timelines to help other affiliate marketers improve their sites to make more money.

How We Sold An 18-Month-Old Site For Mid 6 Figures – Authority Hackers Affiliate Marketing Case Study

Authority Hackers has a popular blog, podcast, and course on affiliate marketing. Many affiliate marketers consider AH to be the best in the business for teaching aspiring entrepreneurs how to create profitable affiliate sites from scratch. In this case study, you’ll learn everything AH did to grow and sell a niche website for 6 figures in 18 months. It’s literally an entire blueprint from concept to final sale.

Amazon Site 10Beasts Grows from $0 to $4500+ In 4 Months – NichePie Affiliate Marketing Case Study

In this case study, you’ll learn how NichePie took the famous website affiliate marketing website 10Beasts.com to $4,500 in monthly earnings in just 4 months. The site then went on to make $40,000 by month 8 and kept growing. Luqman Khan, the owner, eventually sold the affiliate site for over half-a-million dollars. Inside this case study, you’ll get important insights into the keyword research process, site structure, content structure, SEO, and link building. The article also includes lots of screenshots to help you follow along with the journey.

Zero to 21K Visitors and $2000/month In 9 Months – Web Asset Builders Affiliate Marketing Case Study

This case study covers the journey of a client who bought a Done-For-You Amazon affiliate website from Web Asset Builders, and how the site went from zero traffic to reaching 21,000 visitors and $2000 per month in 9 months.

Project Cashflow: How to Build a Niche Site from Day One – Diggity Marketing Affiliate Marketing Case Study

This affiliate marketing case study was published by one of the most respected affiliate marketers in the industry: Matt Diggity. In this first installment of the Project Cashflow case study, you’ll learn about Matt’s approach to choosing a niche, the pros and cons of buying an existing website, finding the right site to purchase, basic affiliate site valuation and negotiation, and more. You can then follow along with the journey as he publishes new blog posts each month with site updates.

How I Took An Affiliate Marketing Website from $0 to $95,134.05 Using SEO – Stupid Simple SEO Case Study

Mike, a six-figure blogger takes you through the entire process of how he created a brand new affiliate marketing website and grew it to $95,134.05 with over 1,000,000 unique pageviews in just its second year. The site pretty much runs on auto-pilot now with no posting to social media, no emails to a mailing list, and the income is 95% passive.

Flipping an Affiliate Website for $136K In 16 Months – Empire Flippers Case Study

Empire Flippers, a curated marketplace for buying and selling established and profitable online businesses, has many affiliate marketing case studies on its blog. However, this case study in particular is quite valuable for you to read because it explains how one client bought a site for $52,256 and flipped it for $136,773. You’ll learn evaluation metrics this seller looked for when buying a website to flip as well as the growth plan he put into place to scale this site to such high profitability.

How I Got 2 Conversions In 48 Hours – H-Educate Affiliate Marketing Case Study

While the title of this affiliate marketing case study may not sound too impressive, the fact is can help a lot of new affiliate marketers get quick results from their websites. Inside, Hasan Aboul Hassan explains the process for how to make more conversions instantly after publishing a new blog post. Hassan is also a master at Quora SEO and Quora link building , so you may want to check out those articles as well and look for his profile on Quora to follow his strategies for getting more referral traffic from that online platform.

How We Generated an Extra $15,048 In Monthly Revenue In 34 Days – Convertica Affiliate Marketing Case Study

Convertica is a done-for-you conversion rate optimization (CRO) specialist that helps you to maximize revenue from every visitor that lands on your website. And there’s really no other service provider like this in the industry for affiliate marketers. In this case study, you’ll learn the exact CRO techniques Convertica used to increase one of its client’s monthly income by over $15,048. There are also more affiliate marketing case studies on the site’s blog. So make sure to check them out for even more CRO strategies.

$3000 Per Month Using AI and Blogger – Adsterra Affiliate Marketing Case Study

In this case study, you’ll learn how Saif Khan used AI tools like ChatGPT and Midjourney along with a Blogger blog and videos to earn $3,000 per month. Saif explains all aspects of the case study so you can use it for inspiration.

What Is an Affiliate Marketing Case Study?

An affiliate marketing case study is an in-depth study of affiliate marketing in a real-world context. It can focus on one affiliate tactic or a group of affiliate strategies to find out what works in affiliate marketing to improve conversions and traffic.

Are Case Studies Good for Affiliate Marketing?

Case studies are good for affiliate marketing because you can learn about how to do affiliate marketing in an effective way. Instead of just studying the theory of affiliate marketing, you can learn from real examples that applied specific methods to achieve success.

Read More Case Studies

In addition to affiliate marketing case studies, you may also be interested in these other examples of digital marketing success stories.

• SEO case studies
• Content marketing case studies
• Digital marketing case studies
• Email marketing case studies
• Social media case studies
• PPC case studies

Affiliate Marketing Case Study Examples Summary

I hope you enjoyed this list of the best affiliate marketing case studies that are based on real-world results and not just theory.

As you discovered, the affiliate marketing case study examples above demonstrated many different ways to improve conversions, gain more website traffic, and earn more money as an affiliate marketer. By studying the key findings from these examples, and applying the methods learned to your own site, you can hopefully achieve the same positive outcomes.

New affiliate marketing success case studies are being published every month and I’ll continue to update this list as they become available. So keep checking back to read the current sources of information on affiliate marketing.

Affiliate Marketing Case Study: Zero to $20k/month in a Year

Helping people make decisions is a big business!

In fact, these two Side Hustle Show listeners started a website to do just that, and it’s now bringing in $17k to $20k a month .

Oh, and the project is only a little over a year old.

Alex Goldberg and Healy Jones run a site called FinvsFin.com , which focuses on reviews and comparisons of direct to consumer brands.

They earn money as affiliates — basically earning a commission on sales that are referred through the site.

FinvsFin is an example of what I’ll call the modern comparison shopping site — helping readers make decisions and getting paid for it. And since comparison shopping was my original side hustle over a decade ago, this was especially fun to dive into.

The impressive part is that this is still very much a side hustle. Both Alex and Healy have full-time jobs, and their business falls under the “ passive income ” business model.

Tune in to hear how Alex and Healy prioritize and create their content, what they’re doing to market the site and drive traffic, and how you can borrow some of their same strategies in your own niche.

NOTE: My first interview with Alex and Healy aired in late December 2019. For the 2020 update, please see “Where Are They Now?” below.

Free Bonus: Download Alex and Healy’s Top Tips For Growing and Monetizing an Affiliate Site

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• Why Alex and Healy decided to start their site.
• How they come up with unique, low competition content ideas.
• How they are structuring their content.
• The various ways they form affiliate relationships with the brands they’re reviewing.
• What they’re doing to build, and more so attract links.
• Some interesting on-page optimization tactics they’re using to grow their traffic and land featured snippets.
• How they’re splitting their time and roles within the business as partners.
• Alex and Healy’s #1 tips for Side Hustle Nation.

Make money online by sharing relevant products and services with your audience. Here's a killer playlist packed with actionable advice from the pros.

Add to Spotify

• FinvsFin.com
• CB Insights

Where Are They Now?

Since I last spoke with Alex and Healy at the end of 2019, they’ve grown their site FinvsFin.com from $20,000 a month to $50,000 a month!

They’ve also added some more sites to their expanding portfolio.

Here’s what they’ve been up to:

“It’s been quite a ride. I think actually, we’ve benefited a lot in this tumultuous time with more people at home and spending time online,” Alex told me.

Their strategy hasn’t changed, it’s been a case of rinse and repeat with what’s working. Alex and Healy have published a load more content, been finding new partners to work with, and creating direct relationships with sellers.

They aim to publish 3-4 times a week. It’s still a side hustle for them though, so when they’re busy with their day jobs, publishing slows down.

“80-90% is being written by freelancers,” Alex told me.

It’s not hands-off though. Alex and Healy still put a lot of time into uploading, formatting, doing the on-page SEO, generating links, and managing the partnerships.

They’ve been able to outsource and automate a lot of their processes. However, Alex calls that the “tip of the iceberg” looking at the entire process.

As well as continuing to grow FinvsFin, Alex and Healy have also purchased a couple of additional websites.

To help their decision, hey looked at which categories were working the best on FinvsFin.

Not wanting to make a huge investment for their first purchase, they bought a dog care site for $2000. They’ve had some success with dog care on FinvsFin, so they have high hopes for the site.

They also bought a home gym site , which is something Healy is excited about as he’s in the process of building his own home gym.

The home gym space is trending upwards right now as the pandemic has forced more people to workout from home. Plus, Healy already has experience working with a company called Peloton who supplies a lot of the equipment he’ll be recommending.

As the guys discussed in our first call, they build a lot of direct relationships with the brands they recommend on their sites.

They always have the Amazon Affiliate program to “fall back on”, but they’re able to secure much higher %’s working with brands directly.

The two main ways they recommend for finding direct relationships are:

• Performing a Google search for an existing affiliate program. Not all companies advertise their affiliate program on their site, you’ll have to do a little digging to find it.
• Reaching out to their marketing managers on LinkedIn. Alex said the key here is not to be put off by “no’s” or radio silence. He’s had to contact some managers in excess of 30 times to start a conversation.

Alex said it’s always worth reaching out, as you never know what they’ll say. Some brands he makes contact with do not have an affiliate program, but are willing to start one when they see the traffic Alex and Healy are sending them.

If a company is plugged into an affiliate network it’s just a matter of using their links and the network provides all of the reporting features.

For the brands that do not use a network, Alex said he works with them to track their conversions using a custom Google Analytics parameter.

It’s a bit of an honor system doing it this way. But if they aren’t part of a network, it’s the best solution. Alex said any form of tracking conversions is better than nothing, it’s starting the relationship and taking some money that’s the important thing.

The guys know that link building moves the needle in affiliate marketing and still spend a lot of time on it. Although Healy admits, “link building is, as you know, really, really, hard”.

A few of their best link building strategies are:

• HARO (Help A Reporter Out) – They’ve had a lot of success securing links in media articles using this service.
• Marketing Studies – They have been building publishing articles they call “marketing studies”. These are articles laying out how they see an industry and naming all the influential brands. Some of those brands will link back to the article, which is awesome when it happens. But there are no guarantees, some of their articles do not attract any links.
• Podcast Appearances – They also credited appearing on the Side Hustle Show the first time around as helping. The guys are open to appearing on more podcasts if any podcast hosts are listening.

In addition to link building, Healy said investing in a site redesign and custom graphics has also helped their SEO.

They’ve seen an increase in dwell time and other important on-site metrics. As well as noticing their custom images are appearing high in the Google search results.

Alex said they’re finding it easy to win images searches just by adding a keyword-friendly alt tag to each image. So, that’s a useful tip if you’re not already doing that.

The guys are also updating older posts several times a week to try and keep up with the competition.

A couple of SEO tools they’re using to do this are:

• SE Ranking – This allows them to track the keywords they’re ranking for. If they see keywords dropping, they take a look at the article.
• Surfer SEO – This tool makes on-page optimization suggestions to help improve the SEO “score” of an article.

“Right now, I’m enjoying having it as a side hustle,” Healy told me. Healy has some other side hustles on the go and likes juggling various projects.

He’s aware that Alex handles a lot of the “painful technical” stuff though, so he’s willing to listen to Alex if he thinks they should go full-time with their sites.

Alex said he’s in the same boat as Healy. He’s enjoying his full-time tech job and doesn’t plan to quit anytime soon. He does see a lot of opportunities in what they’re doing with their sites though, so doing this full-time is always a possibility.

“Figure out the first model, then the challenge becomes thinking outside of the box,” Alex told me.

“If you’re showing any glimmer of greatness, you just got to go 100% for it,” Healy added.

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About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons , The Side Hustle , and $1,000 100 Ways .

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

5 thoughts on “Affiliate Marketing Case Study: Zero to $20k/month in a Year”

Do you verify the revenues of the businesses or is it submitted by the owners.

Great episode.

There were many candid and valuable insights shared by Alex and Healey – the right questions were asked and they were both very generous in providing the details.

I’m seriously considering re-starting my blog (Tech news).

Thanks Val!

Awesome episode Nick! Always bringing the heat in your interviews. Thanks!

Thanks Kelan – these guys are crushing it!

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Affiliate Marketing Case Study: Going From Zero To $10K In Monthly Revenue

Affiliate Content Site Case Study

Follow the steps we are taking to grow a content site from $0 to $10k a month in under 24 months.

Summary Stats

• Site Launched: June 2020
• Investment to date: $10,296.68
• Income to date: $17,603.39
• Estimated site value: $35,000
• ROI to date: 410%

We stopped updating this case study in May 2022 (24 months after we launched). Although we didn't achieve our goal of getting the site to $10k a month, we have managed to average over $1000 a month since June 2021. Google's May 2022 algorithm update also negatively affected the site (we're down 30% in traffic), so it's unlikely we'll see significant growth going forward. We're undecided whether we will sell this website or just keep it for cash flow. I hope you enjoy the case study - you can read more like this one here .

2020 Numbers

2021 Numbers

2022 Numbers

Costs to date

• Domain: $29.17 (aged domain from Godaddy auctions ) + $18.17 renewal + $20.17 renewal.
• Hosting: $250 (WPX) + $250 renewal.
• Content cost: $7,243 (250,000 words. Bought using our content writing service ).
• Links: $1850 (we’ve bought 15 link insertions and 7 guest posts. Acquired via our link building service ).
• Citations: $20 + $29 (from SEOButler)
• Social Profiles: $7 ( Fiverr )
• VA for posting: $450 (used our virtual assistant service )
• Web services: $89.99 (keyword research tool)
• Total Cost: $10,296.68

Income to date

We only added affiliate links in late September 2020.

• October 2020: $167
• November 2020: $715.30 (Black Friday went well!)
• December 2020: $215
• January 2021: $523.44
• February 2021: $367.18
• March 2021: $900.15
• April 2021: $811.05
• May 2021: $954.67
• June 2021: $1,190.40
• July 2021: $1,031.71
• August 2021: $701.93
• September 2021: $916.26
• October 2021: $1,148.64
• November 2021: $1,260.74
• December 2021: $1,077.05
• January 2022: $1,063.55
• February 2022: $937.70
• March 2022: $1,073.17
• April 2022: $1,402.75
• May 2022: $1,145.70
• Total Income: $17,603.39

Traffic to date

• July 2020: 217 sessions
• August 2020: 755 sessions
• September 2020: 2,467 sessions
• October 2020: 7,034 sessions
• November 2020: 10,097 sessions
• December 2020: 10,254 session
• January 2021: 11,558 sessions
• February 2021: 12,643 sessions
• March 2021: 19,458 sessions
• April 2021: 18,711 sessions
• May 2021: 19,663 sessions
• June 2021: 21,137 sessions
• July 2021: 19,820 sessions
• August 2021: 20,927 sessions
• September 2021: 19,212 sessions
• October 2021: 22,143 sessions
• November 2021: 21,792 sessions
• December 2021: 25,804 session
• January 2022: 25,047 sessions
• February 2022: 21,093 sessions
• March 2022: 27,961 sessions
• April 2022: 32,882 sessions
• May 2022: 31,546 sessions

Timeline and Learnings

• We launched this affiliate marketing website in June 2020.
• For the first week we researched niches. Niche choice is critical – for us the criteria was not Amazon, average sale price $100+, 30+ day cookie, high converting affiliate partner (checked using Commission Junction stats), and decent commission 8%+
• Once we decided on a niche we got to work sourcing an aged domain. Many people look for a powerful backlink profile when trying to get an aged domain. These are great, but they can be very hard to find and costly. For us, we focused on relevance to our niche, a clean history and age. We managed to find a super relevant domain that was 15 years old on Godaddy auctions. We checked it's history using archive.org and it was squeaky clean. We managed to secure the domain for under $30. Winning!
• We then created a detailed content plan for 80-100 articles (100,000 words). This took a solid few days, although KeyClusters (a  keyword grouping tool ), sped this up massively (see how we use keyword clustering ). We knew from the get go that if this site takes off we would need a scalable structure, so we thought long and hard about our content plan and the silos we would use. See how we do keyword research .
• With the domain bought and launched, we used Fiverr to create social profiles.
• Our content team got to work writing the 100k words (see our article writing service ).
• We also bought citations using SEO Butler.
• About 75% of the content was written and published in July.

August 2020

• By early August all content was published.
• To our surprise, Google starting indexing and ranking our content out the gates. This is very unusual for a brand new site, so the aged domain clearly made a huge difference.
• With the site already starting to rank and pull in organic traffic we decided to invest in some links. We bought 10 high quality link insertions and 5 guest posts from our link building service . 80% of these we pointed to the homepage using branded anchors and naked URLs, and the rest we pointed to internal silo pages.

Key Learning

If your domain is aged and good, your content solid, and your site structure silo’ed and interlinked correctly, you don’t need a lot of links to rank. Although Ahrefs shows 516 referring domains, most of these are citations and coupon sites. Hence our DR is 1.3!!

September 2020

• We did nothing. Just sat on our hands to see what Google would think. Good news, the G-Dawg likes us!
• I say nothing, we did get one of our VAs to add affiliate links. We partnered with three eCommerce companies in the niche, two on Commission Junction and one on Rakuten. 

October 2020

• With positive signs all-round we decided to double down on content and created another content plan for another 50k words of commercial content.

November and December 2020

• Our content team completed the next batch of articles and our VA published all content.
• By December it was clear that one affiliate partner was outperforming the other two by a mile. For example, see the screenshot below of Affiliate Partner A vs Affiliate Partner B. As you can see Partner A has driven 14x more commission than B, despite B sending 1/3 as much traffic as A. 

January 2021

• Due to the poor performance of Affiliate Partner B and C, we've switched them out for Amazon. The switch was completed mid January 2021 and the results are promising.
• We also added in a new affiliate partner from Commission Junction.

February and March 2021

• We decide to power things up a little with some strategic tier 2 PBN links from IM Powerhouse. These have moved the dial in terms of traffic and revenue, and in March we saw our highest traffic and revenue month.
• We also decided to invest in more content, another 100k words. But this time we are doing 100% informational content. Up to this point we have only had commercial content on the site (Best of round ups, individual reviews, X vs Y comparisons). We used KeyClusters to create an informational content plan and will be getting our content team to start writing in April / May.
• We also installed advertising via Setupad . Setupad use a metric called Effective Cost per Mille (eCPM), which similar to RPM. We are currently achieving around $2 per 1000 impressions, which isn't too shabby. I know you can get higher on Mediavine and AdThrive, but our traffic isn't quite there yet. 

April and May 2021

• Our content team were rammed with client work in April and May so we had to delay the roll-out of the 100k words we planned in March. Work has now begun and we expect to publish most of this content in June and July.

Here's what the site looked like on Ahrefs as of early 2021

June-September 2021

• Traffic and income has plateaued so hopefully we will see explosive growth as soon as the new content goes lives.
• Time to rethink strategy - will keep you updated!

October-May 2022

• The site has definitely plateaued. Traffic is stable at around 20-30k monthly sessions and so is income at around $1000 a month.
• We invested in a few more link insertions and guests posts, but have yet to see a significant uptick.

And here's what the site looks like on Ahrefs as of May 2022

Current Valuation 

As we're averaging around $1000 per month, we would estimate this site is worth: $35k (35-40x multiple).

Multiple justification is based on going market multiples for content sites with multiple income streams (Amazon, 3rd party affiliates, advertising), and 6-12 months of stable traffic and income.

Jason Smit is the CEO of Contentellect and believes that marketing success lies at the intersection of great content and quality links. With 15 years spent in agency environments, including Saatchi & Saatchi, Publicis Media and Performics, his experience is distilled into Contentellect's service offering. He holds a B.Com Marketing from the University of Cape Town and a PGDip. in Entrepreneurship.

You may also like

How we’re scaling our business to $1,000,000+ in annual revenue, keyword clustering: from 0 to 50,000 monthly visitors in 6 months, tasket va services merges with contentellect (yay), content + links: it's that simple.

Let's talk about how we can scale your content and link building efforts

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The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.

Conference proceedings of the 20th Bled …

Jonathan Wareham

Alat Penguji

We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to perform these functions. For clear violations of applicable rules, we find that outside specialists are most effective at excluding the responsible affiliates, which we interpret as a benefit of specialization. However, in-house staff are more successful at identifying and excluding affiliates whose practices are viewed as " borderline " (albeit still contrary to merchants' interests), foregoing the efficiencies of specialization in favor of the better incentives of a company's staff. We consider the implications for marketing of online affiliate programs and for online marketing more generally.

Hamida Abd el Samie

Customer loyalty is a vital issue for the success and sustainability of tourism industry. In addition, the concept of affiliate marketing internet business has become notable among online customers in the past years. Nevertheless, there is a few research examining customer loyalty towards affiliate marketing websites. Therefore, this research investigates customer loyalty towards travel affiliate marketing websites (booking.com). Based on previous studies, this research applies six factors (affiliate website promotion, price comparison service, WOM in social media, quality web design, privacy, trust) as essence and supplementary services which impact customer perspective in loyalty. This research aims to find out which factors in travel affiliate websites can influence customer loyalty in the in tourism industry. In this research, questionnaires are sent travel affiliate website users (booking.com) to collect quantitative data. Statistical analysis is used to verify the seven hypoth...

Affiliate marketing is gradually emerging as a passive income opportunity for the tech-savvy youth. The power of affiliate marketing can be understood from the fact that AdSense users bagged more than 10 billion US Dollars as the revenue. Apropos to its popularity as an earning opportunity whether there is awareness level among the college students was the question in the minds of the researchers; hence the study on MBA students in Puducherry. This descriptive study used survey questionnaire to collect data from a sample of 211 students across engineering college MBA programs and used ANOVA as a major tool for hypothesis testing. It found that a majority of the MBA students showed lack of awareness on affiliate marketing, its working, and the sites that offer the earning opportunities. It found that there is no statistically significant difference among the respondents across gender. It is recommended that the colleges may take efforts to disseminate understanding on affiliate marke...

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