adventure tourism company business plan

How To Write a Business Plan for Adventure Travel Company in 9 Steps: Checklist

By henry sheykin, resources on adventure travel company.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Welcome to our blog post on how to write a business plan for an adventure travel company! If you're considering entering the booming adventure travel industry, you're in the right place. According to recent statistics, the adventure travel market is experiencing rapid growth, with an estimated worth of $683 billion by 2027. This presents a fantastic opportunity for aspiring entrepreneurs like yourself to establish a successful adventure travel business. In this article, we'll guide you through nine essential steps to create a robust business plan for your adventure travel company.

Define Your Target Market And Identify Their Needs And Preferences.

Before starting an adventure travel company, it is crucial to define your target market and understand their needs and preferences. This will help you tailor your services and marketing efforts to attract the right customers.

Begin by conducting thorough market research to identify the characteristics of your ideal customers. Consider factors such as age, gender, income level, and lifestyle to create a detailed profile of your target market. This will guide your decision-making and ensure that your adventure travel company aligns with their preferences.

Additionally, understand the needs and motivations of your target market . Are they seeking adrenaline-pumping activities, cultural immersion, or serene nature experiences? Knowing what your target market values in adventure travel will enable you to curate packages and experiences that cater to their specific desires.

To further refine your understanding of your target market, consider these tips:

Gather feedback from potential customers:

Study industry trends and competitor offerings:, utilize online platforms and social media:.

By defining your target market and understanding their needs and preferences, you can craft compelling adventure travel packages that resonate with your customers. This will position your company for success in the competitive adventure travel industry.

Conduct Market Research To Analyze The Current Adventure Travel Industry And Its Potential Growth Opportunities.

Market research is a crucial step in the process of starting an adventure travel company as it helps identify the current trends and opportunities in the industry. By conducting thorough market research, you can gain valuable insights into the preferences and needs of your target market, as well as understand the competitive landscape.

Here are some important points to consider when conducting market research for your adventure travel company:

• Identify the target demographic for adventure travel: Determine the age range, interests, and travel preferences of your potential customers. This will help you tailor your offerings to meet their specific needs and expectations.
• Study the current adventure travel market: Analyze the existing players in the adventure travel industry, including their offerings, pricing strategies, and target markets. This will give you an understanding of the competitive landscape and help you differentiate your business.
• Identify potential growth opportunities: Look for gaps in the market that are not being addressed by existing adventure travel companies. This could include untapped destinations, unique experiences, or specialized services that could set your business apart.
• Examine customer reviews and feedback: Read reviews and testimonials from customers who have used adventure travel services. This will provide insights into what customers value in their travel experiences and help you design packages that exceed their expectations.
• Attend travel industry conferences and trade shows to network with other professionals and gain further insights into the adventure travel industry.
• Survey potential customers to gather feedback on what they look for in adventure travel experiences and what would make them choose your company over competitors.

By conducting thorough market research, you will be able to make informed decisions about your target market, offerings, and pricing strategies. This research will form the foundation of your business plan and help you position your adventure travel company for success in a competitive market.

Identify Your Unique Selling Proposition And How Your Adventure Travel Company Will Stand Out From Competitors.

Identifying and defining your unique selling proposition (USP) is essential for setting your adventure travel company apart from competitors and attracting customers. Your USP is what differentiates your business from others in the industry and convinces potential customers to choose your company for their travel needs.

When identifying your USP, consider the following:

• Focus on a Niche: Determine a specific niche or target market within the adventure travel industry that you can cater to. By focusing on a niche, you can customize your services to meet the specific needs and preferences of your target audience.
• Unique Experiences: Offer unique and exhilarating travel experiences that are not easily found elsewhere. This could include off-the-beaten-path destinations, exclusive cultural interactions, or specialized adventure activities.
• Exceptional Customer Service: Emphasize the importance of delivering exceptional customer service throughout the entire travel experience. From initial inquiries to post-trip follow-ups, prioritize providing personalized, attentive, and responsive service to leave a lasting impression on your customers.
• Sustainable and Responsible Practices: Highlight your commitment to sustainable and responsible tourism practices. Show your customers that you prioritize minimizing environmental impact and supporting local communities through your operations.
• Personalization: Offer personalized travel itineraries and experiences that cater to the individual preferences and interests of your customers. Provide options for customization and flexibility, allowing travelers to create their own unique adventure.
• Conduct market research to understand gaps in the adventure travel industry and identify areas where you can differentiate your company from competitors.
• Regularly review and update your USP to stay relevant in the evolving travel market.
• Showcase customer testimonials and feedback that highlight the unique aspects of your adventure travel services.
• Collaborate with local communities and organizations to create exclusive experiences that cannot be replicated by other companies.

By clearly defining your USP and effectively communicating it to your target market, you can position your adventure travel company as a distinctive and appealing choice for travelers seeking unforgettable experiences.

Determine The Specific Adventure Travel Services You Will Offer And The Destinations You Will Specialize In.

When developing your adventure travel company, it is important to determine the specific services you will offer and the destinations you will specialize in. This will help you establish a clear focus and niche within the market, allowing you to stand out from competitors and attract your target audience.

Adventure Travel Services: Start by brainstorming the types of adventure travel experiences you want to provide. Consider activities such as hiking, mountain biking, rock climbing, white-water rafting, wildlife safaris, and cultural immersion. You can choose to offer a combination of these activities or focus on a specific niche, such as eco-tourism or extreme sports.

Destinations: Research destinations that are known for their adventure travel opportunities. Consider locations with diverse landscapes, natural wonders, and cultural significance. Identify regions that are popular among adventure travelers and have a growing tourist industry. Narrow down your options based on your target market's preferences and the feasibility of operating in those areas.

• Consider partnering with local tour operators in your chosen destinations. This will allow you to leverage their expertise and local knowledge to create unique and authentic experiences for your customers.
• Take into account the infrastructure and accessibility of your chosen destinations. Ensure that there are proper transportation networks, accommodations, and necessary amenities to support adventure travel activities.

By determining the specific adventure travel services you will offer and the destinations you will specialize in, you can position your company as an expert in those areas and cater to the specific interests and preferences of your target market. This strategic focus will help you attract customers who are seeking the type of experiences you provide, ultimately leading to the success of your adventure travel business.

Develop A Detailed Financial Plan, Including Start-Up Costs, Operational Expenses, And Revenue Projections

Developing a detailed financial plan is a crucial step in starting an adventure travel company. It provides a roadmap for the financial health and sustainability of your business. Here are some important considerations:

• Start-up Costs: Begin by identifying all the expenses associated with launching your adventure travel company. This may include elements such as obtaining licenses, permits, insurance, website development, marketing materials, and initial inventory. List these costs and estimate their values as accurately as possible.
• Operational Expenses: Next, determine the ongoing expenses required to run your adventure travel company on a day-to-day basis. These may include employee salaries, marketing expenses, rent, utilities, transportation, and maintenance costs. It is crucial to consider both fixed and variable expenses.
• Revenue Projections: Revenue projections are essential for understanding the financial viability of your adventure travel business. Consider factors such as the number of customers you expect to serve, the average revenue per customer, and the frequency of bookings. Additionally, analyze market trends and competitors' pricing to determine realistic revenue expectations.

Once you have gathered all the necessary information, construct a financial plan that outlines your start-up costs, operational expenses, and revenue projections over a defined period, such as the first year of business. Use tools such as spreadsheets or accounting software to create detailed financial statements, including income statements, balance sheets, and cash flow statements.

• Be conservative in your revenue projections, especially in the early stages of your business. It is better to underestimate and exceed expectations than fall short.
• Consider seeking advice from a financial consultant or an accountant to ensure the accuracy and feasibility of your financial plan.
• Regularly review and update your financial plan as your adventure travel company grows and evolves. This will help you make informed decisions and adapt to changing market conditions.

A detailed financial plan provides a solid foundation for your adventure travel company, enabling you to plan for growth, secure financing if needed, and make informed business decisions. It also demonstrates professionalism and credibility to potential partners, investors, and lenders.

Assess The Legal And Regulatory Requirements For Starting An Adventure Travel Company, Such As Obtaining Necessary Licenses And Permits.

When starting an adventure travel company, it is crucial to assess the legal and regulatory requirements that must be met. These requirements may vary depending on the country or region in which you plan to operate. Obtaining necessary licenses and permits is one of the key steps in ensuring your business is compliant with the law and can operate smoothly.

Firstly, research the specific licenses and permits required for running an adventure travel company in your target location. This may include licenses for operating as a travel agency, permits for offering adventure activities such as hiking or kayaking, or certifications for employing guides or instructors. Contact the local tourism board or relevant government agencies to gather accurate and up-to-date information about these requirements.

Once you have identified the necessary licenses and permits, familiarize yourself with the application process and any associated fees or documentation requirements. It is important to allocate sufficient time and resources to complete these procedures. Keep in mind that the timeline for obtaining licenses and permits may vary, so it is advisable to start this process well in advance of your planned launch date.

• Consult with a lawyer or legal expert specializing in the travel industry to ensure you are aware of all the legal requirements and obligations.
• Create a checklist or spreadsheet to track the progress of your license and permit applications to stay organized.
• Stay updated on any changes or updates to the legal and regulatory landscape that may impact your adventure travel business. Subscribing to relevant industry newsletters or joining professional associations can help you stay informed.

Moreover, it is essential to ensure compliance with safety regulations and insurance requirements. Adventure activities can involve certain risks, so it is crucial to assess and mitigate those risks. This may involve obtaining liability insurance to protect your business and clients in case of accidents or injuries. Additionally, implement proper safety protocols and procedures, such as providing training to guides and instructors, conducting regular equipment inspections, and maintaining adequate emergency response plans.

By taking the time to assess and fulfill the legal and regulatory requirements, you can establish a solid foundation for your adventure travel company, ensuring its legitimacy and compliance with the law. This will enable you to operate confidently while providing your customers with peace of mind.

Identify Potential Partnerships Or Supplier Relationships That Will Be Crucial For The Success Of Your Adventure Travel Business.

As an adventure travel company, forging partnerships or supplier relationships with the right entities can be instrumental in the success of your business. These partnerships will not only enhance the quality and variety of the experiences you offer but also contribute to establishing your brand and attracting more customers. Here are some key considerations when identifying potential partnerships or supplier relationships for your adventure travel business:

• Research tour operators and local providers in your target destinations: Conduct thorough research to identify local tour operators and activity providers that align with your company's values and target market. Look for operators with a solid reputation, a diverse range of adventure activities, and excellent customer service.
• Consider the compatibility of services: Ensure that the services offered by potential partners complement your adventure travel packages. This compatibility will allow you to create seamless itineraries for your customers and enhance the overall experience.
• Assess their safety standards and risk management protocols: Adventure travel involves various outdoor activities and potential risks. It is vital to partner with suppliers who prioritize safety and have robust risk management measures in place. Conduct thorough due diligence to understand their safety track record, certifications, and staff training programs.
• Establish clear communication and expectations: Strong partnerships rely on effective communication and mutual understanding. Make sure to discuss your requirements, expectations, and business goals with potential partners. This will ensure a smooth working relationship and enable them to align their services with your brand's vision.
• Consider exclusivity agreements: If feasible, explore the possibility of exclusivity agreements with certain suppliers or providers. This can give your adventure travel business a unique selling point and create a sense of exclusivity for your customers.
• Attend relevant trade shows and industry events: These events provide an excellent opportunity to meet potential partners and expand your network in the adventure travel industry.
• Seek referrals and recommendations: Reach out to other adventure travel companies or contacts within the industry for recommendations on reputable and reliable partners.
• Establish clear contracts and agreements: To avoid any misunderstandings or disputes, ensure that all partnerships and supplier relationships are documented in formal agreements that outline the terms, responsibilities, and financial arrangements.

By identifying and establishing strong partnerships or supplier relationships, your adventure travel company can offer a diverse range of experiences and ensure the exceptional quality of services for your customers. These alliances will contribute to the growth and success of your business in the competitive adventure travel industry.

Evaluate The Potential Risks Associated With Operating An Adventure Travel Company And Develop A Risk Management Plan.

Operating an adventure travel company can be an exciting and rewarding venture, but it is essential to evaluate the potential risks associated with this industry and develop a comprehensive risk management plan. By identifying and addressing potential risks proactively, you can ensure the safety of your customers and protect your business from unexpected challenges. Here are some key considerations when evaluating and managing risks:

• 1. Conduct a thorough risk assessment: Begin by identifying the specific risks inherent in adventure travel, such as accidents, injuries, natural disasters, or travel disruptions. Assess the likelihood and potential impact of each risk to prioritize your risk management efforts.
• 2. Establish safety protocols and guidelines: Develop comprehensive safety protocols and guidelines to mitigate potential risks. These should include proper equipment usage, training programs for staff, emergency response plans, and regular inspections of adventure equipment and facilities.
• 3. Consistently monitor and update safety measures: Implement regular monitoring and evaluation procedures to ensure that safety measures are up to date and effective. Stay informed about industry best practices and regulatory requirements to adapt your safety protocols accordingly.
• 4. Obtain appropriate insurance coverage: Protect your adventure travel business with adequate insurance coverage, including liability insurance, travel insurance, and business interruption insurance. Consult with an insurance professional to determine the most suitable policies for your specific needs.
• 5. Establish clear guidelines for customer behavior: Clearly communicate expectations and guidelines to customers regarding responsible behavior during adventure activities. Provide safety briefings and ensure customers understand the potential risks involved in their chosen adventures.
• Regularly review and update your risk management plan to address evolving risks and ensure its effectiveness.
• Seek guidance from industry experts, associations, and regulatory bodies to stay informed about industry standards and best practices in risk management.
• Train your staff thoroughly on safety procedures and regularly conduct refresher training sessions to keep their knowledge up to date.
• Establish relationships with reliable and reputable suppliers who prioritize safety and adhere to industry standards.
• Stay informed about travel advisories and monitor the political and social situations of the destinations you operate in to assess potential risks.

By thoroughly evaluating potential risks, implementing robust safety measures, and having a well-defined risk management plan in place, you can ensure the safety of your customers and safeguard the success of your adventure travel company.

Create A Marketing Strategy To Effectively Promote Your Adventure Travel Services And Reach Your Target Market.

Once you have identified your target market and developed a unique selling proposition, it's crucial to create a tailored marketing strategy that effectively promotes your adventure travel services and reaches your target market. Here are some key steps to consider:

• Define Your Marketing Goals: Begin by setting clear marketing goals that align with your overall business objectives. Whether it's increasing brand awareness, generating leads, or driving sales, clearly defining your marketing goals will help guide your strategy.
• Identify Your Target Market: Understand your target market's demographics, preferences, and behavior to develop precise marketing messages and select the most effective channels to reach them.
• Segment Your Audience: Divide your target market into segments based on common characteristics or interests. This will allow you to create personalized marketing campaigns that are more relevant and appealing to each segment.
• Create Engaging Content: Develop compelling content that showcases the unique experiences and adventures your company offers. This could include blog posts, videos, social media posts, and stunning visuals that captivate your audience.
• Utilize Digital Marketing Channels: Leverage the power of digital marketing to reach a wider audience. Invest in search engine optimization (SEO) to improve your website's visibility, run targeted online advertising campaigns, and engage with your audience through social media platforms.
• Engage Influencers: Partner with relevant influencers or travel bloggers who have a strong following and influence in the adventure travel niche. Their endorsements and recommendations can significantly impact the perception of your brand and attract potential customers.
• Regularly monitor and analyze your marketing efforts to measure their effectiveness and make necessary adjustments.
• Encourage satisfied customers to leave positive reviews and testimonials, as word-of-mouth recommendations are powerful in the travel industry.
• Collaborate with complementary businesses, such as outdoor gear retailers or eco-friendly accommodation providers, to cross-promote each other's services and reach a wider audience.

A well-executed marketing strategy will help you effectively promote your adventure travel company, reach your target market, and ultimately drive bookings and revenue. Stay adaptable and be open to exploring new marketing channels to stay ahead in the competitive adventure travel industry.

Remember, marketing is an ongoing process, so consistently evaluate and refine your strategy based on market trends, customer feedback, and evolving industry dynamics.

Writing a business plan for your adventure travel company is essential for its success. By following these nine steps, you can ensure that you have a comprehensive and well-thought-out plan that encompasses all aspects of your business. In doing so, you will be well-prepared to navigate the adventure travel industry and provide unique experiences to your target market.

$169.00 $99.00 Get Template

Related Blogs

• Starting a Business
• KPI Metrics
• Running Expenses
• Startup Costs
• Pitch Deck Example
• Increasing Profitability
• Sales Strategy
• Rising Capital
• Valuing a Business
• How Much Makes
• Sell a Business
• Business Idea
• How To Avoid Mistakes

Leave a comment

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published

How to Start an Outdoor Adventure Business

Would you like to spend more time in nature? If so, think about becoming an outdoor adventure guide. These professionals arrange and lead recreational trips that involve activities such as fishing, paddleboarding, mountain climbing, and kayaking. Although some adventure businesses offer private tours, they frequently serve groups of customers.

Learn how to start your own Outdoor Adventure Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start an outdoor adventure business by following these 10 steps:

• Plan your Outdoor Adventure Business
• Form your Outdoor Adventure Business into a Legal Entity
• Register your Outdoor Adventure Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Outdoor Adventure Business
• Get the Necessary Permits & Licenses for your Outdoor Adventure Business
• Get Outdoor Adventure Business Insurance
• Define your Outdoor Adventure Business Brand
• Create your Outdoor Adventure Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your outdoor adventure business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is very important. Read our detailed guide on how to name your business . We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.

Want some help naming your outdoor adventure business?

Business name generator, what are the costs involved in opening an outdoor adventure business.

You'll probably need to pay for one or more licenses. They usually cost a minimum of $100. At the least, this business requires some basic safety gear and first-aid supplies. You can buy a small waterproof medical kit for less than $20 and a larger, more advanced set for about $35. Some adventures call for costly equipment like boats, snowmobiles, or ATVs. To avoid high upfront expenses, partner with a nearby rental business that can supply your clients with equipment at discounted rates.

What are the ongoing expenses for an outdoor adventure business?

You're likely to spend around $800 per year on liability insurance. It may cost more if you engage in more dangerous activities. Equipment maintenance, fuel, utilities, and provisions will add to your expenses. You also need to pay for advertising and/or sales commissions.

Who is the target market?

Numerous vacationers between 40 and 70 years of age sign up for adventure tours. On average, clients are just under 50 years old. This service has gained popularity among men as well as  women . Casual customers spend less, but they might embark on longer trips after sampling a short excursion.

How does an outdoor adventure business make money?

These firms generally charge flat per-person fees. Customers make a deposit and pay the full amount at the end of a journey. Customers often tip as well. Depending on your location and the variety of activities you offer, income may or may not be seasonal.

Prices vary based upon your reputation, amenities, level of customization, and other factors. A lengthy international expedition may cost several thousand dollars whereas vacationers often pay under $700 for local, two-day excursions. Some guides offer quick trips for less than $100 per person. If you normally supply equipment, you could give a discount to customers who bring their own gear. However, you should ensure they have suitable, well-maintained equipment before departing.

How much profit can an outdoor adventure business make?

Companies in this sector frequently have a profit margin of around 20%. Short, basic trips tend to have lower margins while complex, lengthy expeditions yield greater profits.

How can you make your business more profitable?

Try to attract more people for each excursion, but don't let groups become so large that it compromises safety or degrades the experience. On the other hand, you can also boost earnings by charging a special tour fee for one-person journeys. Find ways to differentiate your adventures so they aren't identical to any other company's trips. This reduces the need to compete on price alone. More ideas:

• Learn how to maintain and repair your outdoor gear.
• Ask equipment brands about discounts for professionals.
• Try to take remarkable photographs that you can sell.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your outdoor adventure business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market an outdoor adventure business

A well-designed, interactive website is of the utmost importance. Use your blog or social media pages to tell interesting stories from outdoor adventures. Share compelling photos and videos as well. Avoid terms or acronyms that only the most experienced individuals would understand (people who probably don't need guides). Try contacting a local newspaper to find out if the editor will let you write a column.

Consider  cooperating with a shop that sells related equipment, such as bicycles, backpacks, or snowshoes. You could promote each other's businesses and possibly let them resell your service. Partnerships with lodging establishments like inns and campgrounds are also feasible.

How to keep customers coming back

Offer a variety of adventures with different lengths and physical demands ranging from easy to challenging. This will help you reach a wider range of clients and give people the opportunity to return for something new.

Remember the importance of basic customer service, such as responding to messages quickly. Give refunds to all participants if a trip goes very poorly and results in a traumatic event like a vehicle accident or serious injury. On the other hand, supply well-made promotional products to satisfied customers. They'll appreciate the bonuses and help spread the word about your business.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

To succeed in this field, it helps if you crave thrilling experiences and have an enthusiastic, friendly personality. You must not panic or become stressed too easily; guides may encounter emergency situations that demand swift action. This business opportunity appeals to individuals who truly enjoy exciting pastimes like rafting, snowmobiling, sailing, and horse riding. You should be able to tolerate getting wet or experiencing uncomfortable temperatures.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at an outdoor adventure business?

Guides plan trips and oversee clients during tours. You'll help customers enjoy the expedition, learn interesting facts, and avoid injuries. This occupation may also involve preparing food, especially if you embark on lengthy excursions. The work doesn't always take place outdoors; you'll need to perform office tasks like marketing, answering phone calls, and ordering supplies.

What are some skills and experiences that will help you build a successful outdoor adventure business?

A wide range of abilities can come in handy in this line of work, such as first aid, outdoor food preparation, and vacation planning. You need to communicate well in person and by phone. Long-term involvement in at least one outdoor sport proves vital. You could prepare by taking an educational course for guides. Another option is to work as an adventure guide for an established company before starting your own firm.

What is the growth potential for an outdoor adventure business?

This sector grew faster than most tourism businesses in recent years. Women's Fitness Adventures is an example of a successful small company. An entrepreneur started the firm in 2013. It arranges hiking and mountain-climbing trips in Australia, according to the  Outdoor Women's Alliance . Such businesses rarely establish multiple locations or create franchises. However, they can promote themselves nationwide and attract long-distance vacationers. National Geographic organizes adventures to a variety of international destinations.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting an outdoor adventure business?

Learn how to identify an assortment of plants and animals. Take the time to memorize some intriguing facts about them. This knowledge will provide you with conversation topics and help you answer questions accurately.

Deciding to only accept cash will slightly reduce your expenses, but this inconvenience discourages many vacationers from using guide services. It's best to take credit cards and consider accepting additional forms of payment.

Clearly describe the physical demands and state a minimum age in every adventure description. Offer details on any waiver requirements, the smallest allowable group size, and what a client needs to bring. The more questions you answer on your website, the less time you'll spend talking on the phone.

Certain undesirable customers could put you and fellow clients at risk or make the trip unpleasant for everyone. Briefly evaluate all of the guests before leaving. If someone has been using drugs or is intoxicated, give them a full refund and politely request that they leave. The same goes for individuals who behave inappropriately or clearly lack the physical fitness needed for an adventure.

How and when to build a team

If you consistently attract more clients than you can serve, you could hire additional guides. They'll enable you to offer multiple adventures at the same time or throughout the week.  ZipRecruiter reports that guides earn about $30,400 on average. They must have a willingness to work variable hours. A less expensive option is to hire an assistant who accompanies you on trips or performs office tasks. Try to find a gregarious person with some sort of outdoor recreation experience.

Have a Question? Leave a Comment!

Start an Adventure Travel Agency: Your Complete Guide

Are you always dreaming of starting your own adventure travel agency? Do you love the idea of helping others discover thrilling new destinations and exciting activities to fill their days with exploration? Opening an adventure travel agency need not be challenging or intimidating. This thorough guide will provide you with all the suggestions, counsel, and tools required to start a prosperous business if you’re prepared to take the plunge and marry your love of travel with a rewarding entrepreneurial journey. This manual offers everything you need to start your new job as an adventure travel agent, including information on licensing requirements, analyzing tourism industry trends, and generating money for marketing initiatives. Prepare for an incredible journey!

Table of Contents

What is an adventure travel agent, how do i find customers for my adventure travel agency.

An Adventure Travel Agent is a specialized travel agent that caters to clients looking for unusual, extreme or challenging holiday options. They are highly knowledgeable on locales suggested for those seeking adventure such as bungee-jumping in Bali, white water rafting in Colorado, or mountain trekking in the Himalayas. Adventure Travel Agents must stay abreast of new and popular activities available around the world as well as ensure travelers are adequately prepared and equipped with knowledge regarding cultural aspects and safety practices associated with their selected destination. Knowing the best places to go for adventure, how to get there, cleverpacking tips and helping customers manage health risks during their journey is key. Finally, Adventure Travel Agents often provide travel advice and assistance long after the trip is completed, answering questions from travelers regarding future trips or experiences they may have enjoyed partaking in while abroad.

Why would I want to start an Adventure Travel Agency?

For the entrepreneurial-minded, starting an adventure travel agency is a great way to combine business savvy and wanderlust into one exciting career. If you are looking for an opportunity to explore the world and make money at the same time, consider these benefits of launching your own adventure travel agency.

A Unique Business Model

Starting a traditional brick-and-mortar business can be daunting; however, setting up an adventure travel agency requires much less upfront investment. You don’t need to rent a storefront or purchase expensive equipment—all you need is an internet connection and some creativity. This unique business model allows you to explore the world while still running your business from home or on the road. Plus, your customers will love the fact that their vacation plans can change in real-time, depending on what adventures they choose to go on!

Growth Opportunities

With more people than ever before choosing to take vacations abroad, there has never been a better time to become involved in the adventure travel industry. As more people opt for adventurous trips over traditional beach getaways, demand for services like yours will continue to grow. Taking advantage of this trend now will help ensure that you have plenty of growth opportunities down the line. Plus, as you gain experience in the industry and build relationships with suppliers and customers alike, your reputation will only increase—which means more profits for you!

Career Satisfaction

One of the greatest benefits of starting an adventure travel agency is that it provides its owners with unparalleled career satisfaction. Not only do you get to spend your days researching destinations and planning experiences for others—you also get to inspire them! Helping people create memories they’ll cherish forever is immensely satisfying work; plus, it gives you a chance to make real connections with customers who share your passion for exploration.

Starting an adventure travel agency is a great way for entrepreneurs looking for unique career opportunities that allow them to explore their passions while making money at the same time. With no major investments required and plenty of growth potential available in this booming market, there are plenty of reasons why launching your own adventure travel agency could be just what you’re looking for! Get ready to start planning some amazing trips—the world awaits!

How do I start an Adventure Travel Agency?

Are you a wandering spirit who dreams of exploring far-off destinations? Have you ever looked around your current job and wondered, “Is this all there is?” If so, it could be time to give in to your wanderlust and pursue a career as an adventure travel agent. Being an adventure travel agent is exciting, challenging and provides the opportunity for growth with unlimited potential – what more can you ask for from a job? You will have the chance to be creative with amazing itineraries that let clients explore different lands on their own terms. By becoming an adventure travel agent, you can help others make unforgettable memories on some of the most sought after places in the world. Now is the time to step out of your comfort zone and jump start an adrenaline filled journey!

Define Your Niche

Starting an adventure travel agency requires careful planning. You should start by defining your niche and understanding the types of travelers you want to serve.

Do you want to cater to recreational or extreme thrill seekers? Are there any other aspects such as culture immersion that appeal to your ideal clients?

Once you know your ideal customer, do research on top destinations and develop activities that align with the desires of your target audience. You should also look into certifications or partnerships required for running a business in this space. If done right, an adventure-based travel agency can be incredibly lucrative and personally rewarding!

Create a Business Plan

Creating a business plan to start an adventure travel agency is essential if you want to achieve success. You need to consider the location, the customer demographic, type of services offered and most importantly, how to market your venture.

Once you determine specific logistics, such as the budget and legal procedures needed, you can begin to develop your business plan. It is important to analyze competitors, gather industry information and generate a meaningful marketing strategy.

Research potential customer needs and create agreements with different suppliers that will drive down overall costs without sacrificing quality. Ensure you have contacts in each destination and providers so customers receive exceptional service from start to finish.

Overall, be sure the business plan covers all areas required for starting your own successful adventure travel agency!

Find Funding for Your Business

Starting your own adventure travel agency is an exciting venture, but it can be daunting to figure out how to get that dream off the ground.

Fortunately, there are numerous funding options available if you’re willing to do a little research and put in the work. Grants from government agencies geared towards entrepreneurial endeavors, strategic partnerships with other businesses or organizations, and investing some of your own funds are all potential sources of capital.

With proper planning and foresight, you can find the resources necessary for launching your business. Once you have the funds secured, you will be well on your way to achieving success!

Get the Necessary Permits and Registrations

Starting an adventure travel agency can be immensely rewarding, but before diving in, it is essential to ensure all the necessary permits and registrations are acquired.

Depending on the area in which you are opening your business, you may need to register both with state and local agencies. You will likely also need to secure any related licences and permits that pertain to the type of activity or service you’ll provide. Local officials may even have additional registration requirements, so doing a thorough review of potential regulations is key to staying compliant.

Additionally, some destinations like national parks have specific regulations governing commercial activities within their boundaries, so familiarizing yourself with those is invaluable.

Ultimately, getting all the paperwork complete will require ample research and groundwork but can save you from serious monetary fines or legal trouble further down the line.

Find the Training You Need

Starting an adventure travel agency may seem overwhelming and like a daunting task, but with the right knowledge and training you can be up and running quickly.

Finding the appropriate training to launch your business is not as hard as it may seem. Whether you are interested in attending classes in person or taking online training, there are options available for you to achieve your goals.

You can find programs offered by trade schools, universities, and other learning institutions that will provide you with a comprehensive foundation of the necessary skills to start a successful travel business.

Additionally, joining an industry organization such as a Chamber of Commerce can also prove beneficial in expanding your network and connecting with experts who can provide valuable advice on starting your own business.

With the right training and support, opening an adventure travel agency is within reach so don’t let this opportunity pass you by!

Find Your Location

If you’re looking to open up an adventure travel agency and are trying to determine the best location to pick, there are a few things you need to consider. First, what kind of activities does the area offer? Does it have a variety of hiking trails, water sports, mountain bike courses or other adventurous activities? Next, what type of clientele would you be targeting? Is the area nearby a major city or is it more rural or remote?

Finally, what type of infrastructure is available in the area for tours and transportation? Knowing this information beforehand can help ensure that your adventure travel agency is ready for success when you take your first steps.

Get the Required Equipment

If you’re looking to start your own adventure travel agency, it’s imperative that you’re prepared with the right tools. You need to make sure that you have access to reliable transportation, reliable lodging options near key destinations, and knowledgeable guides or tour operators who can help create custom itineraries that will draw in your clients.

You’ll also need to invest in an up-to-date website that shows all of your offerings and what sets yours apart from the competition.

Finally, don’t forget about taking care of insurance for both you and your business; this could prove invaluable if something were to go wrong on a trip. With the investment in the necessary equipment, your adventure business could be ready for take-off.

Hire and Train Staff

Starting an adventure travel agency is no small task, but with the right staff and training, you can achieve success! Hiring employees who are experienced in the industry and eager to learn new skills is critical. Make sure your employees possess a broad understanding of the company’s values and mission, as well as quality customer service attributes.

Furthermore, your staff should be knowledgeable about all facets of the adventure travel industry. Once hired, commit to providing ongoing training so that all your employees stay up-to-date on changes in the industry. With ongoing education opportunities, your team will have the necessary tools to succeed and help create an outstanding adventure travel experience for customers!

Market Your Business

Starting an adventure travel agency requires planning, thorough market research and creative strategies for getting customers.

One effective way to reach potential customers is through social media marketing. Utilizing platforms such as Instagram, Twitter, and Facebook allows users to create visually engaging content that sparks interest in a variety of target markets.

Additionally, advertising through local radio or newspapers can be a great way to promote your business. Consider sponsoring events or creating special offers that local audiences may find attractive.

Ultimately, taking the time to craft an intensive marketing plan can be the key to successful launching of an adventure travel agency business.

How much does it cost to start an Adventure Travel Agency?

Starting an adventure travel agency is one of the most exciting business ideas around. An adventure travel agency helps people plan and book trips that involve adrenaline-filled activities like hiking, rafting, and kayaking. But how much does it cost to get this type of business up and running? Let’s take a closer look at the costs associated with launching an adventure travel agency.

Getting Licensed & Insured

The first step in setting up your adventure travel agency is getting licensed and insured. Depending on where you live, you may need to obtain a business license from your local government or state licensing board. This can cost anywhere from $50-$500. You will also need to purchase liability insurance which will protect you in case something goes wrong while planning a client’s trip. Liability insurance can range from $500-$1,000 annually depending on the level of coverage you choose.

Marketing & Advertising Costs

Once your business is up and running, you’ll need to invest in marketing and advertising to get the word out about your services. You should budget for web design, SEO (Search Engine Optimization), content creation, social media ads, and other digital marketing tactics that can help spread the word about your business. These costs can range from $100-$1,000 per month depending on how much effort you put into marketing your services online.

Travel Expenses

Finally, it’s important to consider the cost of travel when starting an adventure travel business. You may need to fly out to potential destinations in order to research the area or meet with suppliers and tour operators so that you can provide the best experience possible for your customers. Additionally, if your clients are booking trips abroad then they may be asking for assistance with flights or visas which could add additional expenses onto their trip. You should budget for these types of expenses as well as any unexpected costs that may come up during the course of running your business.

Starting an adventure travel agency is an extremely rewarding process but it does come with some upfront costs that must be taken into consideration before taking the plunge. Licensing fees and insurance premiums will set you back at least $550 while monthly marketing costs could reach upwards of $1,000 depending on what kind of campaigns you decide to pursue online. On top of all this, don’t forget about the cost of travel when researching potential destinations for clients or helping them book flights or visas for their trips abroad! With all these expenses accounted for, entrepreneurs should expect to spend at least several thousand dollars getting their adventure travel agencies off the ground – but all that hard work will pay off in the end!

Are you an aspiring Adventure Travel Agent with dreams of taking people on unforgettable journeys and helping them explore some of the most beautiful places in the world? Starting your own business can be overwhelming and daunting but with a little creativity and hard work, it is possible to create a successful travel agent business. You just need to know how to find customers for your services and have the right strategy in place. In this section we are going to look at practical tips for finding customers for an Adventure Travel Agency focusing on how you can leverage both offline and online marketing tactics. So if you’re interested in breaking into this exciting industry, read on as I show you exactly what steps you need to take!

Define Your Target Market

When it comes to finding customers for your adventure travel agent, one of the most important steps is to define your target market. Knowing who you are looking for will put you in a much better position to market and attract the right kind of customers.

Conducting some research and getting to know what appeals to your intended audience will be key in crafting an effective strategy. Consider factors like demographics, values, interests, likes and dislikes when you determine the exact type of people that you want using your agent services. This can range from anything such as location, age group or financial means.

Having a clear picture of what kinds of travelers you need to focus on is the first step in creating success for your business.

Create a Marketing Plan

Creating a marketing plan for an adventure travel agent usually involves focus on the target audience. An effective plan should identify who to target with adventure travel product offerings and how best to reach those prospective customers.

It will also include testing different methods, such as direct mail campaigns, email marketing, radio and television advertising, or website advertisements to figure out their effectiveness. Utilizing social media is also a great way to find and bond with customers—consider setting up accounts on Instagram or Snapchat which are two of the largest youth-focused platforms.

Once active on social media, it’s important to stay consistent in order to build up your following and demonstrate expertise. Keep your content focused on unique activities only offered via tour packages through your agency and create calls-to-action that make users want to join in on them!

Additionally, you may consider offering discounts for first time bookings for potential customers who have never taken an adventure tour before – this could really help boost sales!

Build a Web Presence

Building an online presence for your Adventure Travel Agent business is a great way to reach potential customers.

Start by setting up a website, where you can attract visitors with informative blog posts and detailed descriptions of your services. You should also establish profiles on social media channels that are pertinent to the adventure travel space.

This will allow you to share information about yourself and your services, participate in conversations, and keep potential customers aware of special offers or discounts.

Additionally, joining industry forums or directories can provide networking opportunities with other professionals who may be able to assist you in finding customers for your business.

With consistent efforts focused on creating an effective web presence, your Adventure Travel Agency can become an industry leader in no time.

Use Organic and Paid Social Media

With the advent of social media marketing, you don’t have to look far if you’re looking to acquire customers as a travel agent. Using a combination of organic and paid social media tactics can help you reach out to potential customers on platforms such as Facebook, Instagram, and Twitter.

Organic initiatives like creating content related to your business and engaging with your followers will help strengthen your presence over time. Meanwhile, paid initiatives like running targeted ad campaigns can quickly reach individuals interested in adventure travel opportunities.

Combining the two methods is often the most effective way of expanding your customer base when leveraging digital channels.

Find an Influencer

If you’re looking for customers for your Adventure Travel Agent, engaging an influencer is a great way to reach potential customers.

An influencer is someone with a large presence on social media platforms such as Twitter or Instagram; people who follow their account usually trust the influencer and believe in their services and products. When you first approach an influencer, focus on how your product can help them.

Make sure that you outline exactly what it is that you want them to do and provide clear instructions on how they can do lots of promotion for it. Give them all the information they might need, including good-quality visuals, copywriting materials, blog post briefs and videos.

If they believe strongly enough in the value proposition of your travel agent, they’ll be more likely to promote it with enthusiasm!

Advertise in Local Publications

If you are an adventure travel agent, advertising in local publications can be a great way to attract new customers.

While some people may believe they can only promote their services through digital marketing, local publications like city magazines and neighborhood newsletters can actually offer a more targeted approach that achieves greater results.

Local audiences appreciate the personal touch of seeing an advertisement in the paper, and it gives them the opportunity to research your business before selecting an agent to arrange their trip.

Make sure you have compelling visuals and copy to support your ad campaign – this will help you stand out and draw potential customers in.

Get Involved with Local Community Organizations

Getting involved with local community organizations is a great way to build relationships and find customers for your adventure travel agent business. There are many professional and social organizations that may be open to hearing about your business and its offerings.

Such organizations may include community resource centers, health care centers, chambers of commerce, youth and senior activity centers, churches, and service clubs. Get creative with the types of groups you target– and don’t be afraid to reach out!

Once you make contact, welcome the opportunity to explain in more detail who you are and what services your business provides. By building trusting relationships within the community, word will spread about your business faster than you expect.

Attend Trade Shows

Attending trade shows is an effective way for an adventure travel agent to get the word out about their business and find customers for their services. It allows you to connect with other professionals in the industry, potentially create partnerships, and collect contact information from potential customers.

Before attending a trade show, be sure to research what other businesses are attending, prepare materials such as posters or brochures highlighting your services, have a professional attitude, and dress appropriately. Reaching out to the right people while at the show can help give you credibility as a business.

Additionally, have supplies such as pens or postcards with contact information so that attendees can more readily remember who you are and what you do. With some good preparation and follow through after the event, attending trade shows could prove to be very beneficial for your business.

Get Involved with Local Charities

Connecting with local charities is an excellent way for an adventure travel agent to find potential customers. Charities often host regular events in the community, like bingo nights or afternoon teas.

Every time these events are held, your business should be promoted through posters, fliers, banners and postcards. You can even ask permission to provide a short presentation about your services that night before or after the event.

Additionally, having a presence at local charity events will raise the profile of your business with potential customers and demonstrate your commitment to support good causes in the community.

Network with Local Businesses

Networking with local businesses is a great way for an adventure travel agent to get more customers.

Consider, for example, teaming up with the local sporting goods store to offer discounts to customers who book through you. You can also coordinate with rental car companies and hotels in the area so they are aware of your services and can recommend them to their customers.

Networking on social media can help too. Reach out to people and groups within your target demographic and let them know who you are and what you offer. Social media allows you to connect with new customers easily, cost-effectively and quickly.

Bring Your Business to Local Events and Festivals

Attending local events and festivals can be a great way to find potential customers for your adventure travel agent business.

These can be an excellent platform to market your business – not only will you have direct access to potential customers, but also the opportunity to form relationships with other members of the community. Whether it’s through social media promotions or attending local networking events, taking the initiative to reach out can be key in growing your business.

Make sure to be prepared with any marketing materials or flyers that you might need and come prepared with engaging conversation topics that showcase your knowledge of the adventure travel industry. You never know who might become a customer one day!

Get Listed in Online Directories

For Adventure Travel Agents, listing yourself in online directories is one of the most effective ways to reach potential customers.

The beauty of taking this approach is that by having your travel agency listed in local and national directories, customers have easy access not just to your contact details, but also to the services you offer and any unique selling points that make you stand out from competitors. Spend time researching online directories and submit your information with as many as possible.

Additionally, getting reviews from past customers to appear on these platforms will help build trust and encourage more people to visit your directory listing.

Offer Coupons and Discounts

Offering coupons and discounts can be an effective way to attract potential customers to your adventure travel agency. Providing discounts or a “buy one get one” offer will drive interest in what you have to offer, particularly among bargain hunters.

To really stand out, try offering discounts that your competitors don’t, like framing any discount as a sale (for example, “15% Off Any Adventure”) or even a loyalty program that rewards frequent customers with exclusive deals.

These perks will help make your business more attractive to potential customers, and may even encourage them to come back after their first adventure with you.

About Jeremy Reis

Jeremy Reis is a serial entrepreneur from the Franklin, Tennessee area. Jeremy is the founder of multiple businesses and is the VP of Marketing for CRISTA Ministries. Jeremy has his MBA with a focus in Entrepreneurship from The Ohio State University.

The Important Stuff

Privacy Policy

Featured Businesses

Big & Tall Shop

Coffee Shop

Daycare Center

© ExploreStartups 2022

Privacy Policy | Terms Of Service | Site Map

How to create a tour operator business plan in 8 steps

Preparing to Write a Business Plan

Tour operator business plan template, tips and tricks for a strong tour operator business plan.

Wondering how to turn your tour operator idea into a real business? The first step to launching a startup and getting investors onboard is to develop a formal proposal called a business plan . Whether you want to start a travel agency, a walking tour company, or an adventure travel business, you will use a business plan to communicate exactly how you plan to make your idea come to life. 

Creating a tourism business plan might sound daunting; in this article, we’ll show you how to do one and offer lots of advice for first-time founders. You’ll be able to use this article as a tour operator business plan template to write your own sample business plan (as an exercise) or to create the real thing.

To more clearly illustrate how to create a tour operator business plan, we’ll use a sample business as we go through each section. Our sample business is a small tour operator startup that specializes in ecotourism in Thailand.

Before you start to create your official business plan, it can be helpful to think through several aspects of your business so that you are fully prepared to address each topic in the business plan template. One excellent preparation exercise is to complete a Business Model Canvas for your company. 

The Business Model Canvas encourages you to think critically about your customers, cost structure, revenue streams, marketing strategy, and more. It’s the perfect warm-up for your business plan because you’ll incorporate your Business Model Canvas notes into the actual business plan document. We recommend that you do this exercise with your co-founders, if you have any, and with a whiteboard – you’ll probably make lots of changes as you go!

You can find a printable Business Model Canvas template here .

Your tour operator business plan should contain at least seven sections: an executive summary, a company overview, a description of your services, an analysis of your market, an implementation plan, a team summary, and a financial plan. You might have one or more appendices at the end, if you have additional relevant information to include. The finished product should be formatted nicely and incorporate your company’s logo and branding.

Executive Summary

As the first component of your business plan, the executive summary is arguably the most important section. If you’re pitching your idea to investors, they’re likely very busy people, so you want to grab their attention from the beginning. The executive summary should contain a concise outline of your tour operator company’s objectives and goals, your mission and/or vision statements , your key success factors, and a clear description of your value proposition. 

Company Overview

Think of this section as what you would post on the “About” section of your tour operator company’s website. The company overview should explain who your company’s key leaders are, how and when the business started, what the ownership structure looks like (if you have investors, for example), where your office is located, and an outline of your current assets and debts. If you’re in the early stages of your business, this section might be quite short.

Operations Plan

The operations plan is where you describe exactly what your company will offer. What kinds of tours will you sell? Where exactly will you operate? This is the type of information you would list on your website for potential customers or guests to read – but without too much of a sales pitch. 

In this section, it can also be helpful to include a description of the full “ life cycle ” of your business. What happens before, during, and after a tour? What steps does the guest complete, and what happens behind the scenes at your company’s office?

Thinking about our Thai ecotourism company, we might illustrate how someone could book a tour perhaps six months in advance on our website. Between booking and arrival, we coordinate accommodation, meals, and transportation with partner providers. When the tour concludes, we offer transportation back to the airport and follow up with a special offer to book another tour with us at a discount. 

Market Analysis

This section explores your specific niche within the tourism industry and the geographic location(s) where you plan to operate. Who are your target clients or guests? Who are your main competitors? What trends exist in this facet of the industry? Is the amount of visitors to your location increasing or decreasing? 

Try to include statistics from reputable sources whenever you can. Destination marketing organizations, tourism bureaus, and air traffic data, just to name a few, can provide valuable insight and add credibility. This section should leave no stone unturned so that your reader can truly understand your market conditions.

In our ecotourism business in Thailand, for example, we would include information about travel trends in Thailand (like the most popular feeder markets), new air routes, economic trends, the number of new hotels being built, etc. We would also explore the ecotourism market; are more people choosing eco-friendly travel options today compared to five years ago? What companies are the current ecotourism market leaders globally and in Thailand?

Implementation

Now that you’ve explained your business idea and described the market in which you plan to operate, it’s time to outline exactly how you will bring your tour operator business to life. This section should include a SWOT analysis , details about your marketing and pricing strategies, and a sales projection. 

In the SWOT analysis , you will explore your company’s strengths, weaknesses, opportunities, and threats. What does your company offer that nobody else in the market does? What are some potential challenges that you will need to face? Using our ecotourism company example, a threat could be natural disasters – if there are floods or mudslides, our business cannot operate. On the other hand, an opportunity is that more people are interested in eco-friendly travel options. 

Your marketing and pricing strategies should be very specific. How will customers find your company? Which online channels will you use? Will you work through travel agents or directly with your customers? 

Your pricing strategy should include the exact rates you plan to charge for at least a year in advance. For example, our ecotourism company in Thailand might charge $699 for a package during low season, $899 during high season, and $999 over holiday periods, with rates increasing 5% each year. 

We might also offer a 10% discount for advance purchase bookings made at least 6 months in advance and charge a 50% cancellation fee for any reservations cancelled within 3 months of the tour departure date. Based on your pricing strategy, you can create a sales projection that will estimate your company’s sales performance, preferably over the next three years.

Team Summary

After your reader understands what your tour operator business will do, they’ll wonder who is going to make it happen. And if you’re planning to launch a full-fledged tour operator business, you’re probably not going at it alone. The Team Summary section should include a thorough plan for your company’s organizational structure, key leaders, employees, and training processes. 

Do you already have a management team in place, or will you need to hire additional leaders? How many employees will you need, and how much will you pay them? And how will you train and develop your employees? The Team Summary should answer all of these questions and provide enough information for potential investors to understand exactly how you plan to staff your business, pay your employees, and ensure all team members are trained properly. 

Financial Plan

The financial plan is extremely important to potential investors because they will want to maximize the return on their investment. Your financial plan is essentially a projection of your revenue streams and cost structure for your company’s first five or so years of operation. It will include not only revenue from ticket sales and costs from employee salaries, but also details like tour-operator software costs, insurance, taxes, marketing spend, depreciation of assets, interest on loans, and more. 

If you don’t have a finance background yourself, it may be helpful to seek assistance from an accountant or someone who knows the ins and outs of financial modeling. 

Additional Information

In an appendix, you can include supporting information or statistics that may be helpful for potential investors, but not essential to your business plan. For instance, you could include a full report on air traffic trends that you used in your Market Analysis section.

Writing a business plan is certainly not an easy task. It’s time consuming and requires a lot of thought, but a well written business plan can lead to significant growth for your company. As you complete your business plan, keep these pieces of advice in mind:

• Conduct thorough research on your market . When you pitch your company to investors, you want to be seen as an expert, so learn as much as you can about your competitors and market trends.
• Simplify your words and descriptions whenever possible . A business plan is not the place to wow your reader with flowery language – instead, you want your reader to easily grasp your value proposition. Think about writing so that a fifth-grader can understand it. The last thing you want is for your reader to be confused about what your company actually does.
• Don’t be afraid to make changes . As you work on your business plan, you might discover that some aspects of your business need to be adjusted for the greater good of the company. After all, the companies that are the most adaptable are the ones that survive!
• Get a second opinion (or a third or a fourth). A good test of your business plan’s readability and clarity is to let someone outside your industry read it, like a family member or friend. If they have a lot of questions, you might need to adjust your descriptions or more clearly explain your plans.
• Proofread ! Your business plan is a reflection of your company’s values. If your formatting is sloppy and your text is full of typos, your reader might question whether you have the attention to detail necessary to run a successful business.

Now that you have all the tools to create a great tour operator business plan, it’s time to get to work!

Subscribe to our newsletter

Yay you are now subscribed to our newsletter.

Adrienne Fors is the founder of Strategic Stays, a consultancy specializing in tech solutions and copywriting for short-term rental businesses and boutique hotels. She was previously a Market Manager at Expedia, and she graduated from the School of Hotel Administration at Cornell University. Adrienne is originally from Minneapolis, Minnesota and enjoys traveling and playing tennis.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

Related Posts

List of 32 travel agency management groups

6 min. Whether you are thinking of moving into the travel industry or you already own a business in this sector, the concept of travel agency management groups is a task worthy of analysis and study. Defining an effective business model for your retail travel agency is one of the key factors in optimizing sales […]

Ultimate Guide to Understanding the Benefits of a Travel Management Company

12 min. Managing and operating modern businesses often encompasses corporate travel. However, managing business travel is complex, especially with limited experience and resources. You must ensure that everything goes smoothly for the travelers while staying on top of the logistics and expenses. That’s why many organizations decide to outsource their travel management to a dependable […]

The Essentials About the Inventory System Used by Travel Agencies

11 min. While travel agencies have to overcome many challenges to remain competitive, there is one challenge in particular that all agencies need to overcome despite their size or target market. They need to excel as intermediaries between tour operators or travel product suppliers and consumers or travelers. The real question is, how do they […]

Step-by-step guide to creating a tour operator business plan [template included]

By Kevin Tjoe — 13 Jan 2022

Business plan   Business set-up

Updated July 2023 – Ready to take the plunge and launch that tour company or adventure travel business you’ve been envisioning? Before you start welcoming guests, the best first step is always to build a detailed business plan. 

A tour operator business plan is more than just a formality; it is the compass that will navigate your business’s journey. A well-structured business plan for a tour operator provides the framework for transforming your vision into a thriving and sustainable business. It will help you clarify your goals, streamline your operations, and make informed decisions.

Let’s explore the immense value of a clear tour operator business plan as well as the most important elements to consider in this comprehensive document. 

Why create a business plan?

Crafting a business plan allows you to lay the groundwork for your tour operator business effectively. Whether you plan to help travelers make travel plans or to provide amazing tourism experiences, your business plan will serve a couple of key purposes:

• You can hit the ground running with a plan in place, and goals to work towards in the long term.
• You’ll have a quality business case to use if you’re applying for loans or grants.
• You can point your start-up resources, such as cash flow and staff, where they’ll provide the most benefit. This is particularly important if you’re starting with a tight budget.
• You’ll also have a ‘roadmap’ to help you navigate through the inevitable challenges, obstacles, and surprises in business!

Key elements of a tour operator business plan

In order to understand how to set up a tour operator business, you’ll first need to learn the key elements of a tour operator business plan.

1. Business overview

This section of your tour operator/ tour agency business plan provides a holistic snapshot of your company, offering readers a clear understanding of your business’s identity. Ideally, it should include the following:

• Business Name: Your business name should resonate with your target audience, conveying the essence of your offerings and the unique experiences you promise to deliver. Ensure it is memorable, evocative, and future-proof.
• Location: Detail the physical location of your tour operator business. Your location can influence your target market and the types of tours you can offer. Be specific about your base of operations and, if applicable, mention any satellite offices or future expansion plans.
• History: Describe the story behind your tour company’s inception. Share the passion and inspiration that sparked your journey into the travel and tourism industry, and ensure that it aligns with your brand values. 
• Ownership Structure: Clarify the legal structure of your tour operator business. Are you a sole proprietorship, a partnership, a limited liability company, or a corporation? Describe the ownership arrangement and highlight the key stakeholders involved in the venture. 
• Assets and Debts: Provide an overview of your company’s assets and debts. This includes tangible assets such as vehicles, equipment, and office space, as well as intangible assets like intellectual property and brand equity. If applicable, disclose any outstanding debts or financial obligations that may impact your business’s financial health and ability to grow.

2. Market analysis

Start by defining your target market. Are you catering to adventure-seeking travelers, history enthusiasts, or nature lovers? Consider their demographics, interests, and spending behavior. Research industry trends and analyze competitors to gain insights into their strengths and weaknesses. This will help you identify opportunities and potential gaps in the market that your business can fill.

In addition, study the external factors that could impact your business, such as seasonal fluctuations, economic conditions, and any regulatory requirements specific to the tourism industry.

3. Tour offerings

Crafting compelling and diverse tour offerings is at the heart of your tour operator business. Consider the unique experiences and attractions your target market seeks. Develop a range of tour packages that cater to different preferences and budget levels.

Your tours should not only showcase the best of the destination but also provide memorable and immersive experiences. Whether it’s organizing guided city tours, thrilling adventure expeditions, or cultural explorations, your offerings should reflect your passion for travel and your commitment to creating unforgettable memories for your customers.

Use your tour operator/ tour agency business plan to emphasize what sets your tours apart from the competition. Whether it’s exclusive access to hidden gems, knowledgeable guides, or sustainable practices, highlight the value that customers will gain from choosing your services.

4. Marketing strategy

Successful businesses have strong brands, so your business plan should set out branding guidelines . Consider the following key elements when coming up with a strategy that will guide how you should start marketing your tour business:

• Branding Guidelines: Outline your branding guidelines, including your brand’s visual identity, mission statement, core values, and brand voice. Emphasize consistency across all touchpoints, from your website and social media platforms to your tour brochures and customer interactions. 
• Advertising Channels: Identify the advertising channels that best align with your target audience and budget. Consider a mix of online and offline channels to reach potential customers effectively. Online channels may include pay-per-click (PPC) advertising, display ads, and sponsored content on travel websites. Offline channels could involve partnering with local travel agencies, and tourism boards, or participating in travel trade shows and events. 
• Social Media Channels: Social media is a powerful tool for connecting with travelers and building a loyal community around your brand. Engage users with captivating visual content, compelling storytelling, and interactive posts that evoke a sense of wanderlust. Utilize platforms like Instagram, Facebook, Twitter, and YouTube to share breathtaking photos, behind-the-scenes glimpses, and testimonials from satisfied customers.
• Customer Reviews and Testimonials: Encourage satisfied customers to share their stories and feedback on platforms like Google Reviews, TripAdvisor, and your website. Positive reviews build credibility and serve as powerful social proof, enticing potential travelers to choose your tours with confidence. Respond promptly and graciously to all reviews, demonstrating your commitment to customer satisfaction.

• Content Marketing: Create valuable and informative content that educates travelers about your destination, highlights unique aspects of your tours, and offers travel tips and insights. Utilize blog posts, videos, podcasts, and downloadable guides to establish your tour operator business as a trusted authority in the travel industry.
• Partnerships and Collaborations: Consider strategic partnerships with complementary businesses in the travel and hospitality industry. Collaborate with local hotels, restaurants, and activity providers to create enticing package deals that appeal to travelers seeking a holistic experience. This is especially important if you are considering creating an international travel agency business plan, as collaborations can help broaden your reach.

5. Operations and management

The operations and management section of your tour operator business plan delves into the practical aspects that keep your business running smoothly and efficiently. This nitty-gritty exploration ensures that every aspect of your tour company is well-organized, legally compliant, and focused on delivering exceptional experiences to your customers. 

Here are the key components to include in this section:

• Business and Legal Structure: Clearly outline your chosen business and legal structure. Whether you are operating as a sole proprietorship, a partnership, a limited liability company (LLC), or a corporation, this information provides a framework for your business’s governance and responsibilities.
• Risk Management and Workplace Health & Safety Plans: As a tour operator, the safety and well-being of your guests are paramount. Detail your risk management procedures and workplace health & safety plans to mitigate potential hazards and ensure a secure experience for travelers. Assess the risks associated with different tours and activities, develop contingency plans, and implement safety protocols that align with industry best practices.
• Terms and Conditions: Craft comprehensive and transparent terms and conditions for your tour offerings. Clearly communicate cancellation policies, refund procedures, and any limitations or requirements for participants. 
• Staff Scheduling and Training: Outline your staff scheduling procedures to ensure smooth operations and optimal customer service. Consider investing in staff training programs that equip your team with the knowledge and skills to offer insightful commentary, excellent customer care, and handle unforeseen situations professionally. Furthermore, you can optimize the utilization of Full-Time Equivalent (FTE)  tool to help you gauge the potential productivity of your staff and business.
• Reservation System: In the digital age, a robust and secure reservation system like Rezdy is vital for streamlining your booking process for both you and your customers. Invest in a reliable booking software that allows real-time availability updates, secure payment processing, and automated customer confirmations.

• Distribution Channels and Partnerships: Consider the distribution channels that will help grow your bookings and expand your market reach. Will you collaborate with online travel agencies (OTAs) or travel agents to promote your tours? Explore partnerships with local businesses, such as hotels and restaurants, to create enticing package deals. 
• Customer Relationship Management (CRM): A well-organized CRM system enables you to build lasting relationships with your customers. Implement CRM software to keep track of customer interactions, preferences, and feedback. Personalize your marketing efforts and start building customer loyalty through targeted promotions and personalized offers.

6. Financial plan

The financial plan is a key component of your tour operator business plan. It outlines your revenue streams, costs, and projected financial performance over time. A well-structured financial plan demonstrates the viability of your business and helps you secure funding if needed.

Start by estimating your startup costs, including equipment, licenses, marketing, and initial staff training. Calculate the expected cash flow, factoring in the seasonality of the tourism industry. Identify the pricing strategy for your tours, ensuring that it covers your expenses while remaining competitive in the market.

Create financial projections for at least the first three to five years, considering both conservative and optimistic scenarios. This will enable you to anticipate potential challenges and make informed decisions that will help you with growing your tour business.

Remember to regularly review and update your financial plan as your business progresses. Monitoring actual financial performance against projections will help you make timely adjustments and stay on track towards achieving your business goals.

Ready to start building your business plan as a tour operator?

Download the free all-in-one checklist for easy reference.

Getting your tour business off the ground

Now that you have an effective business plan in place, it’s important to ensure your business has the right software.

Online booking software for tour operators like Rezdy is designed to equip your business for success. It includes multiple features integrated into the system, which allows you to reduce your overall admin duties. Some of these tools include real-time availability to avoid double bookings, automatic customer updates and reminders, and secure payment processes.

Furthermore, Rezdy also offers a channel manager platform that connects your business to thousands of resellers instantly. Joining Rezdy Marketplace is as simple as listing your products and setting your commission rates. From there, you can let resellers on the platform promote and sell your services to their customers.

Set your business up for success with Rezdy

Set your business up for success with a FREE 21-day trial or alternatively, book a demo to learn more about Rezdy and our products!

If you enjoyed this article then make sure to follow the Rezdy blog . There are a lot of marketing tools and tour operator tips designed with businesses like yours in mind.

Enjoy a 21-day free trial to take a look around and see if we are a good fit for your business.

No obligations, no catches, no limits, nada

Business Operations

How to create a Google Business Profile for tour operators

How to set up an online booking system for tour businesses

7 tips to fostering diversity & inclusion in your tour and activity business

404 Not found

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Travel Tour Agency Business Plan

Start your own travel tour agency business plan

Sephats Tours

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.

Sephats Tours intends to provide individual and group travel to leisure clients. Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Sephats Tours seeks to differentiate itself as the premier adventure travel company in the greater Gaborone (Botswana) area.

We will be focusing on those foreign tourists seeking leisure travel and excursions whilst on vacation in Botswana, with the intention of letting them see and appreciate the numerous attractions in our country. Though we realize that the majority of our tourists come from South Africa we shall be mainly targeting those from Europe and the Americas who often do not have transport or adequate knowledge about the country, unlike their South African counterparts who often do. Hence we shall be mainly targeting those who are not that mobile but wanting to see as many sites as possible. These people often do not want to waste their money on hiring vehicles to move about by themselves, but instead want to be escorted around places of interest by a reliable source. Hence the need to professionally market ourselves and the services we provide, offering a service of uncompromised nature.

Competition

We have identified competing companies, some firmly established, that fill the same needs as Sephats Tours. We intend to market ourselves in such a way that with time competitor customers will choose our service over competitors’ on the basis of our higher quality and informative excursions. 

Sephats Tours is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing. Sephats Tours intends to provide travel and adventure packages to tourists primarily in the Southern region, but also the whole of Botswana. Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Sephats Tours seeks to differentiate itself as the premier adventure mobile operator in the greater Gaborone area.

Expectations

We foresee a slow initial growth in sales, as we strive to ensure we are known on the market, though operating expenses will be relatively high, and a bump in our sales and revenue generation as we spread our services during expansion.

Collection days are very important. We do not want to let our average collection days get above the client’s actual subscription period under any circumstances. This could cause a serious problem with cash flow, because our working capital situation is chronically tight. However, we recognize that we cannot control this factor easily, because of the relationship we wish to create with our clients.

Financial Highlights by Year

Financing needed.

We wil have 2 investors that will contribute: 

investor 1 – P100,000

investor 2 – P102.000

This will cover all our necessary expenses until we are able to start making a net profit 

Problem & Solution

Problem worth solving.

The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception. Customers want to travel, to see the world. They are in need of a company where they can enjoy the sites and the luxuries without having to pay a huge price. 

Our Solution

Sephats Tours intends to provide individual and group travel to leisure clients. Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Sephats Tours seeks to differentiate itself as the premier adventure travel company in the greater Gaborone area. Customers will think we are well worth the expense 

As it grows it will take on people and expand into related markets and services. It will also look for additional leverage by establishing relationships and representations with appropriate strategic allies.

Target Market

Market size & segments.

We will be focusing on those foreign tourists seeking leisure travel and excursions whilst on vacation in Botswana, with the intention of letting them see and appreciate the numerous attractions in our country. Though we realize that the majority of our tourists come from South Africa we shall be mainly targeting those from Europe and the Americas who often do not have transport or adequate knowledge about the country, unlike their South African counterparts who often do. Hence we shall be mainly targeting those who are not that mobile but wanting to see as many sites as possible. These people often do not want to waste their money on hiring vehicles to move about by themselves, but instead want to be escorted around places of interest by a reliable source. Hence the need to professionally market ourselves and the services we provide, offering a service of uncompromised nature. />Our marketing strategy will be based mainly on making the right service(s) available to the right target customer. We will ensure that our services’ prices take into consideration organizations’ and peoples’ budgets, and that these people know that we exist, appreciate the value of our services, and how to contact us. The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our intension will be to target those individuals and groups looking for leisure activities and places to visit. We realize the need to focus our marketing message and our service offerings. We need to develop our message, communicate it, and make good on it. The decision to establish strategic alliances with several hotels, lodges and travel agencies is aimed at tapping our target market effectively and efficiently.

Current Alternatives

We have identified competing companies, some firmly established, that fill the same needs as Sephats Tours. We intend to market ourselves in such a way that with time competitor customers will choose our service over competitors’ on the basis of our higher quality and informative excursions. A more thorough outline of our main competitors including their strengths and weaknesses follows:

• XXX:  Located on the first floor of the G Hotel, Gear Adventures specializes in tailor-made safaris throughout Botswana and her neighboring countries. Gear Adventures offers Mobile Wilderness Safaris, Weekend Adventures, One-day explorations and safari operators. Of particular concern to us are the day tours around Gaborone that it offers to G Hotel guests. Research indicated that Gear Adventures is the only operator that offers day trips in and around Gaborone. Several of its services include: [details omitted].
• YYY:  Arguably one of the most reputable companies in our intended line of business. It has a fleet of nineteen buses comprising two semi-luxury B7 Volvo train-buses, six semi-luxury B7 Volvo, five M/Benz, four Nissan and two DAF buses. All the Volvo buses have radio facilities, and one of the train-buses has toilet facilities. With close to twenty years of experience Mr. K supported by his wife, Mrs. K, are achieving most of what they envisioned when they started their business-to provide a nation-wide road transport service renowned for its efficiency and reliability. The recent launch of a new imported South American double-decker luxury bus serves as testimony of their continued dedication towards providing a good service to their clients.

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

• ZZZ:  Similar to YYY, Z is well respected in the market with a large fleet of buses. As well as providing daily transport to Selebi Phikwe and several towns it also provides local and international trips by hire. However they lack the marketing edge and foreign tourist focus we intend to have.

Upon closer analysis of the above competitors it may be observed that the majority of these are offering safari excursions, and this represents an opportunity to be realized by us. According to the Central Statistics Office there are approximately 81 travel agents, tour operators and safari operators in Botswana at present, the majority of which have a South African background either in directorship or actual origin.

Our Advantages

Our advantages are best described as our strengths: 

• Diversified client base:  This will reduce our dependency on one particular market.
• Combination of skills in employees:  The directors intend to engage well-qualified and experienced employees to jointly develop business strategy and long-term plans, so as to attain company objectives.
• Extensive advertising and marketing:  The company will undertake extensive advertising and marketing, promoting both its name as well as service/product awareness. Hence an aggressive and focused marketing campaign with clear goals and strategies shall be one of our mainstays.

Keys to Success

The keys to Sephats Tours success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies. Along these lines the company intends to implement advertising, personal selling and direct marketing strategies to the target markets. Our personal selling marketing strategies will rotate around keeping in touch with hotels and travel agencies for major customers, and advertising for more individual customers. Hence our key success factors will include the following:

• Excellence in fulfilling the promise:  We intend to offer completely enjoyable, comfortable and informative travel excursions that will ensure that travelers are thoroughly satisfied and appreciative at the end of their trip.
• Timely response to customers’ requests:  We cannot afford to delay our clients for whatever reason, as this will have a negative bearing on our image and reputation, including future business. Hence we need to be continually communicating with the client, including hotels and lodges so as to ensure that we are constantly available to the client meeting their expectations.
• Solid and fruitful strategic alliances:  Considering the nature of our services and our relative infancy on the market, we realize the importance of establishing and maintaining fruitful strategic alliances with various stakeholders, including hotels, lodges, and travel agencies, amongst others, so as be assured of a constant flow of customers, fulfilling their needs at every opportunity.
• Marketing know-how:  As a relatively new company on the market there will be a need to aggressively market our business and the services we provide so as to be continuously at the top of our prospective clients minds. This will also act as a temporary deterrent for companies contemplating entering our market. Advertising shall be undertaken on a regular basis.

Marketing & Sales

Marketing plan.

One core element of our strategy will be that of differentiation from our competitors. In terms of marketing we intend to ensure that our name and services are marketed on an extensive basis so that customers are aware of our existence. We will have a Social Media Strategy. We will be in Twitter, on Facebook, and on LinkedIn. We will run promotions and sales and have our customers tell us their favorite vacations, and experiences and they will talk to each other. In price, we intend to offer reasonable and competitive prices in comparison to competition and we need to be able to sustain that. Our service marketing will strive to ensure that we establish long relationships with clients.

For the short term at least, the selling process will depend on personal selling/networking and advertising to lure and inform potential customers about the services we offer and the benefits of utilizing our services. Our marketing does not intend to affect the perception of need as much as knowledge and awareness of the service category.

Locations & Facilities

At present the company offices are located at Plot Number 28338, Block 3, Belabela road opposite Gaborone Television Station, near Hill Crest Primary School. However, as time progresses the intention is to move into more accessible and attractive offices in a prime area. This regardless of the fact that our type of business is not too dependent on office location and size.

Sephats Tours will strive to ensure that it contains the latest, or extremely recent personal computer including relevant software so as to ensure that the company is continuously at the forefront in our market arena. The one certainty in our industry is that technology will continue to evolve and develop, changing what we market as well as how we market it. Our aim will be to be aware of the implications of this new technology and utilizing it in our existing framework where possible. However it should be noted that as we are new on the market it will take some time before we have in place our own website and other multimedia presentations. With time we also intend to have the latest and most efficient software in place to enable smooth operations.

Milestones & Metrics

Key metrics.

Our Key metrics are:

• Tours sold (units, growth from month to month and year to year)
• Tourists per tour (average, and changes over time)
• Revenue per tour
• Revenue per tourist
• Total tourist prospects (estimates)
• Facebook likes
• Twitter follows

Ownership & Structure

Sephats Tours is a Private Limited company incorporated at the Registrar of Companies through the foresight and vision of Mr. X and Mrs. Y. It is a 100% wholly owned Botswana firm.

Management Team

The founders of Sephats Tours are passionate about the activities it will promote and offer on the market. Management style will reflect the participation of the directors/shareholders. The company intends to respect its community and treat all employees well. We will develop and nurture the company as community. However we realize that we are not fully conversant in tourism and as such intend to engage experienced staff as well as undergo a training course from a reputable institution.

The Managing Director’s experience in public commercial transportation and government will assist in the establishment of good networks. He also has attended a course in Auto Mechanics at X Centre that will assist in servicing the vehicles. However acknowledging the importance of continuous training and improvement the Managing Director intends to undergo a course in Travel and Tourism so as to be fully conversant in the field, as well as obtain knowledge of the latest developments in the industry.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

Some of the more important underlying assumptions are:

• We assume a strong economy, without major recession.
• We assume, of course, that there are no unforeseen changes in economic policy to make our service immediately obsolete or unwanted.

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Thus far we have purchased a Mercedes Benz mini bus to run tours for our customers, for P167,00, which was purchased with P32,000 down and the rest on a 5-year 6% loan. Other start-up expenses covered include  legal costs, business plan compilation, license costs and related expenses. 

START-UP REQUIREMENTS

Start-up Expenses

• Legal P1,000
• Logo, branding. P500
• Website, collaterals P700
• Consultants P1,200
• Insurance P800

TOTAL START-UP EXPENSES P5,000

Sources of Funds

We have 2 investors, investor 1 is investing P100,000, investor 2 is investing 102,000. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

How to Write a Tourism Business Plan

by Bryan Reynolds | Jul 10, 2023 | Destination Marketing

Starting a tourism business can be an exciting venture, but it’s vital to have a solid business plan in place. Your business plan will serve as a blueprint for your business, outlining your goals, strategies, and financial projections. Here’s a step-by-step guide on how to write a tourism business plan.

Step 1: Executive Summary

• Start with an executive summary, which provides a snapshot of your business.
• It should include your business name, location, and a brief description of the services you offer.
• This section should also highlight your unique selling proposition – what sets your tourism business apart from the competition.

Step 2: Business Description

• Provide detailed information about your tourism business.
• Describe your target market, the types of tours or services you’ll offer, and your business structure (e.g., sole proprietorship, partnership, corporation).
• Also, discuss any partnerships with local businesses or organizations that will enhance your offerings.

Next up is the market analysis.

Step 3: Market Analysis

• This section requires research into the tourism industry in your area.
• Identify your competitors and analyze their strengths and weaknesses.
• Understand your target customers – their preferences, behaviors, and what they value in a tourism experience.

After understanding your market, it’s time to outline your organization and management structure.

Step 4: Organization and Management

Outline your team structure..

• Include the roles and responsibilities of each team member, and provide brief bios if possible.
• If you’re a sole proprietor, describe any outsourced roles (like accounting or marketing).

Step 5: Services or Products

• Detail the services or products your tourism business will offer.
• Whether you’re offering guided tours, travel planning, or other tourism-related services, make sure to describe each offering clearly.
• Explain the benefits of your services and how they meet the needs of your target market.

Finally, let’s talk numbers in your financial projections.

Step 6: Financial Projections

• This section should provide a clear picture of your business’s financial outlook.
• Include sales and revenue projections, a budget, a break-even analysis, and a projection of your cash flow.
• These figures will be crucial when seeking funding or investment for your tourism business.

Why do I need a business plan for my tourism business? A business plan helps you understand your business better, assists in securing funding, and serves as a roadmap for your business’s growth. A company overview is important in the travel and tourism industry. How long should my business plan be? The length of a business plan can vary significantly depending on the size and complexity of the business. However, typically, a business plan ranges from 20 to 50 pages. Who should write the business plan? As the successful business owner, you are the best person to write the business plan. However, you can also hire a professional business plan writer or use business plan software. How often should I update my business plan? It’s a good idea to update your business plan at least once a year or whenever significant changes occur in your business or industry. What if I’m starting a small tourism business and don’t have a team yet? That’s perfectly fine. In your organization and management section, simply focus on your role and any outsourced functions. Do I need to include all these sections in my business plan? Yes, each section plays a critical role in providing a comprehensive view of your business. However, the depth of detail in each section can vary based on your specific business. Can I use my business plan to secure funding? Absolutely. Investors and lenders will often request to see a business plan to understand the viability and potential of your business. A well-crafted business plan is crucial for the success of your tourism business. By following this guide, you’ll be well on your way to creating a comprehensive and effective business plan.

Best Practices when Writing a Tourism Business Plan Template

Writing a business plan for a tourism business involves several best practices that can increase the likelihood of your venture’s success. Here are some key points to consider:

1. Be Clear About Your Business Idea:

• Define your tourism business concept clearly.
• Specify the type of services you will provide, such as guided tours, travel planning, or accommodation booking.

2. Conduct Thorough Market Analysis:

• Identify your target audience and understand their needs and preferences.
• Analyze your competitors, their offerings, strengths, and weaknesses.

3. Create a Unique Selling Proposition (USP):

• Determine what sets your tourism business apart from competitors.
• Your USP could be unique tour packages, superior customer service, or partnerships with local businesses.

4. Detail Your Marketing Strategy:

• Develop a marketing and sales strategy to attract and retain customers.
• This could involve online advertising, social media promotion, collaborations with local businesses, or special offers for repeat customers.

5. Plan Your Operations:

• Outline how your business will operate on a day-to-day basis.
• Include details about logistics, staff requirements, equipment needed, and any regulatory compliance issues.

6. Develop a Financial Plan:

• Prepare a detailed financial plan, including revenue projections, budget, and break-even analysis.
• This section is crucial if you’re seeking investment or loans.

7. Review and Revise Regularly:

• A business plan should not be a static document. Review and update it regularly to keep it aligned with your current business situation and future goals.

Remember, your business plan is not just a document for potential investors or lenders; it’s also a roadmap for your business, guiding your decisions and strategies. By adhering to these best practices, you can create a robust business plan that sets your tourism business up for success.

• Company Updates
• Customer Spotlight
• Destination Marketing
• Digital Signage
• Employee Engagement
• Internal Communications
• New Features
• Newsletters
• Product Updates
• Touch Kiosks
• Visitor Information

Recent Posts

Grow digital kiosk and signage engagement with hootboard os, free events calendar template for a website, office facility space management ideas.

• How to Optimize the Best Office Layouts for Productivity
• Digital Lobby Signage Ideas for an Office
• Knowledge Base
• Setup a Demo
• Privacy Policy
• Terms of Use

Related Posts

by Bryan Reynolds | Digital Signage , Touch Kiosks

Delivering information effectively and engagingly is more important than ever. Whether you're in travel & tourism,...

by Bryan Reynolds | Templates

It's time to upgrade your digital space and captivate your visitors with the latest interactive events calendar – the...

by Bryan Reynolds | Employee Engagement

I took a look at some of the research available for creating an environment that fosters productivity, comfort, and a...

Email Address

Organisation

Phone Number

Industry Industry Travel & Tourism Smart City Education Workplaces Industry Agnostic Others

• About the ATTA
• Sustainability
• Our Initiatives
• Adventure Travel Conservation Fund
• Leadership & Team
• Internship Program
• Business Development
• Global Travel News
• Industry Spotlight
• Industry Voices
• Member News
• Regional News
• B2B Marketing
• Signature Events
• Market Activation
• Climate Action
• Storytelling
• B2C Marketing
• Event Calendar
• AdventureELEVATE Latin America 2024
• AdventureELEVATE Europe 2024
• AdventureELEVATE North America 2024
• AdventureWeek Finland 2024
• Climate Action Summit 2024
• AdventureWeek Okinawa 2024
• AdventureNEXT Fiji 2024
• AdventureConnect
• ATTA on the Road / Virtual
• Expert Nomination & Topic Suggestions
• Events Sustainability
• Sustainability Resource Center
• On-Demand / Webinars
• Inspiration
• Guide Standard
• Global Payment Resource
• Free Community Membership
• Become a Member
• ATTA Ambassadors
• Active Members
• Adventure Champions
• Community Books
• Case Studies

Shopping Cart

Shopping cart items, from passion to practicality: how to build a successful adventure travel business.

The travel industry is made up of passionate entrepreneurs eager to share their love for exploration and adventure with others. Many dream of turning this passion into a profession, and they make the leap into business ownership, but in doing so, they quickly realize that more than just an interest in adventure travel is required for success in the industry.

According to Statistic Brain , 25 percent of start-up businesses fail within the first year of operation, and 55 percent have gone out of business by their fifth year. And, in a detailed Skift article considering the fate of travel-related start-ups (many of which were tech-oriented) over the course of four years, approximately 60 percent were no longer in operation.

Those are pretty grim numbers for anyone who wants to embrace their entrepreneurial spirit, and these figures certainly aren’t meant to discourage anyone who has thoroughly considered what it means to own an adventure travel company. However, before buying business cards, it’s essential for would-be adventure travel business owners to understand how to see an idea through from passion to practicality.

Money, Money, Money

But let’s pull back and look at those first two years for a moment. It’s during this pivotal time that adventure travel business owners often have to do everything themselves, from designing the products and finding the customers to conducting day-to-day operations and guiding tours.

In the technology industry, there are accelerator programs and venture capitalists available to give new companies a leg up financially, and even though financial funding certainly does not necessarily result in success, it does offer breathing room to hire staff and invest in additional resources to get a company running. However, this kind of funding is not readily available for adventure travel businesses, which means business owners have to juggle many roles at once.

“You find yourself working for not very much money to keep things going but you believe in it, and you believe there is a light at the end of the tunnel, even if you can’t see it,” Easto said. “My one piece of advice for anyone starting out in this business is to make sure you have some kind of wiggle room when starting out because it’s going to take time to get customers. It doesn’t happen overnight. And this slack in your finances let’s you get things right and the way you want them. That will immeasurably increase your chances of success.”

But It’s Not All About Money

Beyond funding, though, potential business owners need to be mindful of a number of other factors when entering the adventure travel industry. According to CB Insights , other than finance-related factors, the primary reasons start-up companies fail are a lack of market need, not having the right team, being outcompeted, having a poor product, lacking a business model, and failing to market properly.

Learn from these failed companies before launching a new business: If budding entrepreneurs are going to invest time in creating a product or service, make sure it is the right product or service for the right market. Define a niche, learn about the target customer, and create a strategy to reach that demographic. “Stand out and be remarkable,” Easto advised. Be meticulous in properly establishing the business. Unfortunately, in many countries this requires working through an unimaginable amount of paperwork and bureaucracy, especially when dealing with customer safety and security. But getting through this red tape accurately from the beginning helps mitigate unwanted financial and legal issues later.

In today’s marketplace, companies absolutely must have an online presence. “Understanding how you can quickly benefit from that platform is one of the biggest challenges right now because so much of it’s driven by search,” Easto said, “and unless you are very forward-thinking and decided to set this company up a long time before you actually launched it, then you’re going to struggle for visibility in the online marketplace.” Invest in a reasonably priced web designer who can optimize a site for success. Set up social media profiles and engage with customers in the platforms where they are socializing. A lot of research has been published online about best practices for reaching specific target markets and essential aspects to keep in mind about  the industry; read it and then put the advice into practice.

In addition to sound business practices, a start-up’s success is also hinged on personal characteristics. “Patience and perseverance are really important in the beginning because you have your ideas of what you want to do but it doesn’t work out quite like that,” Easto said. And business owners need to be detail-oriented — especially in the adventure travel industry. “There are no shortcuts,” he said.

The Bleeding Heart

The adventure travel industry is known for its environmental and sustainable awareness. Giving back and leading with integrity are hallmark characteristics that set this business apart and make it particularly rewarding to work within. However, when starting a new business, it may not be practical to give as generously as desired right away.

Take a page from Easto’s playbook: “I remember year two or year three, we were turning a profit and decided we were going to contribute 20 or 25 percent of our profit to a grassroots environmental charity. Looking back on that, that was pretty reckless from a business point of view. It’s great we were so passionate about that particular organization, but in the long-term interest of the organization, that was not the right decision.” This is not to say new businesses shouldn’t ignore their desires to give back to the greater good altogether. However, take care of business first, being mindful of what can realistically be set aside for charitable or community purposes.

“Stay true to your values 100 percent, but ensure the core business is taken care of, because if you’re out of business, you can’t do anyone any good,” Easto said.

Looking Back and Moving Forward

Despite the challenges of entering the adventure travel industry, it isn’t all a doom-and-gloom scenario. In Easto’s case, for example, Wilderness Scotland initially ran on a tight budget as it established itself in the marketplace. Today, it employs approximately 30 in-office staff members and 100 guides who work for both the anchor company and the newly established Wilderness Ireland , which put down roots in 2013.

Business owners who are able to surround themselves with a supportive professional and personal network also help to set themselves up for success. This may include significant others who are understanding about the inconsistent paychecks and long hours, or mentors who generously offer time and advice. “Having the support network of family and friends is critical,” Easto said.

Membership in organizations like the Adventure Travel Trade Association (ATTA) can also go a long way in helping propel new enterprises toward success. “In the beginning, we focused purely on B2C, and that’s what we did for many years,” Easto said. “It was really when we felt we were ready to service the international market better that we looked at the B2B proposition, and that’s what has really helped drive our business forward over the last seven or eight years, in large part through the ATTA network.”

There will be hard days — that’s true for even the most seasoned professionals in the business. But on those days, keep these words from Easto in mind: “I always remind myself, particularly when I have a difficult day, what an amazing industry this is to work in. Don’t be afraid to ask for help from anyone in the community, because I’ve always found it to be a group of individuals who are willing to help out and see people succeed.”

• Business Plans Handbook
• Business Plans - Volume 04
• Outdoor Adventure Travel Company Business Plan

Outdoor Adventure Travel Company

BUSINESS PLAN

RAD-VENTURE

P.O. Box 58005 Reno, NV 89523

November 20, 1995

RAD-Venture presents a plan for a very unique business. RAD-Venture provides outdoor adventures to their many, adventure seeking clients. Whether clients are looking for an "extreme" adventure or a somewhat milder time outdoors, RAD-Venture has just the trip. Specializing in mountain biking tours, hiking and camping, the owners have found that they can run a successful and profitable business by using their expertise and talents, while doing something that they love and enjoy.

EXECUTIVE SUMMARY

History and background, mission statement.

• MARKET MIX AND SHARE

COMPANY PARAMETERS

Project timing.

The company name is RAD-Venture. It operates daily rentals and tours in Nevada, and multiday mountain bike tours throughout the national park regions of the Southwest. It is an adventure travel company (currently specializing in mountain bike touring) with plans to include additional recreational opportunities via an RAD-Venture Center in Cedar City, Utah.

RAD-Venture promotes human power and natural environment. The target market has been defined as special interest "adventure sports and travel." This market is young and growing rapidly.

The primary owners are Grant and Heidi Osborn. Together they have ten years of college education and experience in management and communications. The Osborn's focused their college education toward researching and designing RAD-Venture. They bring to the company both educational insight and "real life" experience.

RAD-Venture has many strengths. Led with innovative enthusiasm, it possesses exciting potential as one of the early companies in a young, growing industry. The intended Southern Utah location has an economic, demographic, and political base strongly conducive to the success of an outdoor adventure center. RAD-Venture has a history of highly satisfied customers and a quality brochure vital in an industry that is based on perception rather than reality. The purpose of this business plan is to solicit funds for a new outdoor RAD-Venture Center, featuring an indoor rock climbing gym, mountain bike touring headquarters, and outdoor adventure sports sales and services, RAD-Venture invites investors to participate in this new and prospering business. Take the time to learn about the company through this business plan. If you do wish to become a part of our growth, we look forward to meeting you again.

During the 1992 Spring semester, UNLV student Grant Osborn undertook a marketing class project to hypothetically create an original, unique service for Las Vegas. He developed an operations and marketing strategy for a business which would theoretically deliver bicycles to Las Vegas hotel guests and take bike tours to nearby Red Rock Canyon.

Grant's wife, Heidi, knew this was an idea with great potential. She recognized an unanswered market and acted quickly. With student ambition, ideas, and determination, by April 10, 1992, a new bicycle rental and tour company, "RAD-Venture" was born. Grant and Heidi's remaining college years were suddenly directed toward researching and developing this new business venture.

From the Osborns' first two personal bikes used for rentals and a computer in the bedroom, the business grew, entirely self-supported, into a nationally-advertised operation complete with an office, a warehouse, high quality mountain bikes, tour equipment, and support vehicles—just in the first three years!

The focus of RAD-Venture has evolved with its growth. The once local Las Vegas rental and tour company has developed into a full support mountain bike tour operator with plans to outfit a variety of additional active sports as well. A new Outdoor RAD-Venture Center in Cedar City, Utah, will serve to facilitate these plans.

The concept of an Outdoor RAD-Venture Center in Cedar City, Utah stems from two perceived needs of RAD-Venture. First, the need for a more stable (non-weather-dependent) indoor activity and retail base from which to balance the seasonal nature of adventure tourism, and secondly, the need for a base environment more central to popular outdoor adventure destinations.

The Outdoor RAD-Venture Center is designed to supply clothing, equipment, maps, rentals, shuttles, and tours for outdoor sports such as mountain biking, rock climbing, rafting, camping, skiing, hiking, and horseback riding. Two unique attractants are a world-class indoor rock climbing gym and the adjacent location to the Navajo path, a paved trail system popular for jogging and biking. Great mountain biking and rafting opportunities lie within ten miles of the RAD-venture Center's intended location. The center will also house the headquarters for RAD-Venture mountain bike tours in Utah, Arizona, Colorado, and New Mexico.

Cedar City, Utah is one of the gateway cities to the Grand Circle, known as "America's greatest concentration of scenic wonders." The proposed location in Cedar City has excellent freeway access and exposure. Sunny Southern Utah's abundant natural "adventure" resources, strong growing economy, and year round temperate climate provide the ideal environment for a new Outdoor RAD-Venture Center.

RAD-Venture is designed to promote and operate outdoor adventure sports and travel. By offering nothing motorized, we celebrate human power and natural environment. We will be leaders in our industry through innovation and preservation. We will sustain a reputation of quality through excellent service, customer care, and a friendly, professional staff. Our guests are the focus of our company. We will generate a profit in an ethical manner while meeting and exceeding our guests' expectations.

Short Term Objectives: One Year

• Distribute RAD-Venture tour/rental fliers to Cedar City hotels, recreation information centers, Chambers of Commerce, and local colleges by February 15, 1995.
• Develop a new, more inclusive registration form to send out with our mountain bike tour brochure which includes information and photos of our two new tours and information on our new Outdoor RAD-Venture Center by December 15, 1995.
• Place ads in biking, sports, and mountain climbing sections of Cedar City yellow pages by November 15, 1995.
• Develop and distribute a brochure and brochure stand to 100 bike, ski, and climbing shops in northern Utah by February 25, 1995.
• Sponsor a grand opening party with food, discounts, and radio coverage.
• Update balance sheet by January 1, 1996.
• Secure financing by December 1, 1995.
• Gross $400,000 in 1996.
• Net five percent of gross in 1996.
• Have 1996 budget prepared by December 31, 1995.

Management Information Systems

• Complete computer training courses learning to use effectively applicable software programs by May 1, 1996.
• Incorporate an accounting program, by January 1, 1996 that will take care of monthly accounting and taxes.
• Purchase a new computer and monitor for use at the climbing gym desk with mountain climbing program by February 15, 1996.
• Transfer our HAISAR 486 to the new main office in Cedar City and add a modem line by February 15, 1996.
• Advertise on the Internet by December 31, 1995.

Human Resources

• Hire a full-time manager for rentals and tours and one part-time (on call) helper by Center opening date.
• Develop a pay structure and contract for manager incorporating commission by January 15, 1996.
• Hire two full-time employees, and apart-time (on call) hike tour guide, bike tour guide and rock climbing guide/instructor by opening date.
• Restructure the employee handbook by December 31, 1995.
• Make available a tax and insurance program for full-time employees by January 1, 1996.

Administrative Operations

• Register RAD-Venture as a trademark by July 1, 1996.
• Acquire necessary permits, for Taos, New Mexico, and Lake Tahoe, and Nevada tours by May 1, 1996.
• Lease a space in the Center to a dependable rafting tour and supply company by May 1, 1996.
• Create and offer three new tours for the 1997 tour schedule; (one with a warm winter location), and one new kind of tour (other than mountain biking) by September 15, 1996.
• Create, publish, and distribute a new color brochure or catalogue by September 15, 1996.

Mid-Term Objectives: Two to Four Years

• Attend the INTERBIKE trade show once each year, in 1997, 1998 and 1999 and distribute brochures.
• Use the existing customer database to establish an advertising campaign in each major region with the most interest by December 1997, 1998 and 1999.
• Advertise mountain biking, rock climbing, and rafting trips in the classified sections often major magazines by December 31, 1998.
• Attend the Outdoor Activity Show once each year, in 1997, 1998, and 1999.
• Hold an indoor climbing competition and mountain bike festival in Spring 1997 and 1998.
• Gross $500,000 by 1997, and $700,000 by 1998.
• Net fifteen percent of gross in 1997 and 1998.
• Hire an accountant by January 1, 1997.
• Finance a new tour van by February 28, 1998.
• Sell used rental equipment the same year purchased.
• Purchase a new color scanner by January 1, 1997.
• Acquire training and equipment necessary to produce in-house color brochures and catalogues by January 31, 1997 (everything except final print).
• Purchase a copy machine for office by January 1, 1997.
• Train full-time employees on additional computer software.
• Equip each guide, office, and shuttle driver, with a two-way radio, and each tour with a cellular phone by January 1, 1997.
• Certify each new tour leader and re-certify continuing leaders by December 31, 1997, 1998, and 1999.
• Make and fill a full-time advertising and marketing position by January 1, 1999.
• Hire a bike tour guide who knows auto mechanics by January 1, 1999.
• Have a three-year average employee retention rate by December 31, 1998.
• Construct a student internship program with local colleges by November 30, 1997.
• Offer three additional adventure touring locations in the United States by July 31, 1997, 1998, 1999.
• Take complete inventory every six months in 1997, 1998, 1999.
• Review objectives and create new short-, mid-, and long-term objectives by December 31, 1997.
• Organize a community natural resource conservation event by July 1, 1997, 1998, 1999.
• Offer four hiking tours, rafting, and mountain climbing tours in the 1997 fall catalogue.

Industry History

The adventure sports and travel industry is considerably young. Not more than twenty years ago, the industry was almost unheard of. Statistics show a steady rise in adventure sport sales and tours. In 1970, the industry grossed about five million dollars. In 1983, it grossed more than five hundred million dollars. More people are becoming health conscious and looking for ways to incorporate fitness into their vacation. The maturity stage for this industry is not for another 20 years. With the right marketing decisions and proper timing, RAD-Venture will gain a comfortable portion of the market share as the adventure sports and travel segment grows into one of the larger vacation industries.

Target Market

RAD-Venture's target market is characteristically made up of recreational travelers with active lifestyles. This eliminates the greater portion of the travel industry, allowing RAD-Venture to focus more closely on its market demographics.

• Slightly more men than women participate in active travel/recreation.
• Most participants are professionals (one in three).
• Most participants are under the age of 50 (usually between 23-50), and there is an increasing number of children becoming involved-especially in mountain biking and indoor climbing.
• Half of tour participants are married and the other half are single traveling alone.
• Most mountain tour participants travel to place they have never been and are from lower elevation states and/or different geographic regions ie. Chicago, New York and Canada.
• Most participants have an "above average" income level.
• Most active travel participants read special interest publications such as: Outdoors, Mountain Climbing , and Terrain. Roughly half of participants are repeat customers and the other half are newcomers who rely primarily on word of mouth and magazine advertisements.

External Forces

Societal and demographic forces.

Cedar City is one of the fastest growing areas in Utah due to its mild climate, quality of life, low crime, low cost of living, competitive construction rates, and recreation amenities. Cedar City has no current growth limits and the water tables are capable of supporting up to 200,000 residents.

The population is more representative of outdoor activity than the Las Vegas population. The World Junior Games and the famous Cedar City Marathon are two of the larger annual events supported locally. Cedar City also has several organized private outdoor oriented clubs such as the "Backcountry Club." The population breakdown (excluding the 65+ group) is complementary to RAD-Venture's market demographics.

Economic Forces

Travel and tourism, the industry RAD-Venture is based on, is Utah's third largest industry behind real estate and construction (number one), and retail (number two). The Utah Travel Council encourages business and private input on the development of tourism through public meetings statewide. Collin Wells, Director of the Utah Travel Bureau said, "For the $3.27 billion industry to succeed, we must have the recommendations and support of the private and public sectors to do the best job we can to not only attract visitors, but further utilize the tourism industry as an economic development resource." It is in RAD-Venture's best interest as well, to actively participate in community and government affairs.

Cedar City currently attracts more than two million international visitors annually. Cedar City is so confident in its economic strength and potential, it is building a large-scale convention center, park, and sizable hotel in 1996. This will attract more of the "professional" status people that figure so prominently in RAD-Venture's market profile.

Utah, especially Southern Utah's, economic strength is stable and growing. During the past decade, Utah's economy ranked among the highest in the nation with a 5.3 percent increase in new jobs while maintaining one of the lowest unemployment rates.

Legal and Political Forces

Cedar City is receptive to tourism/recreation industries. A division of the city, Recreational Services, is responsible for providing information and organized leisure activities through local recreation businesses and nonprofit organizations. They currently distribute flyers about hikes, camps, youth activities, fun runs, and marathons. The City Parks Division is planning to expand the river biking/jogging path northeast, southwest along the river, and more extensively through the city to connect a network of city parks.

Other relevant government publics are the federal land managers; Bureaus of Land Management, U.S. Forest Service agencies, National Park Systems, and state lands. RAD-Venture has existing positive working relationships with these agencies through its mountain bike tour history.

RAD-Venture is government approved for tours in, around, or through:

• Sun National Park NPS
• Water Ridge Canyon National Park NPS
• Dying Tree National Park NPS
• Cactus Land National Park NPS
• Red Stone Recreational Area NPS
• Ledge National Park NPS
• Jones Canyon National Recreation Area BLM
• Sierra Canyon National Conservation Area BLM
• Almond National Forest USFS
• Fossil National Forest USFS

Competitive Forces

The Outdoor RAD-Venture Center as a whole will have no direct competitors, in that its combination of adventure services and sales is unique to the area. There will, however, be direct competition with certain departments within the center.

The rock climbing gym will have no direct local competitors, because the closest rock climbing gyms are more than 120 and 240 miles away, respectively.

The adventure equipment rentals and tours will have some competition (only in the sports of mountain biking or rock climbing) with a few local stores: Bailey's Cycles, Mountain Biking, Inc. and the Cycling Cove. We feel that a recreational adventure center will provide the necessary edge on equipment rental and tour competition.

The following stores constitute local competition with biking, climbing, hiking, and/or camping sales within the adventure center: Bailey's Cycles, Mountain Biking, Inc., Cycling Cove, Mountain Outfitters, and Trails End. RAD-Venture has secured the accounts of two lines of bicycles which are flashy, high quality, and relatively low priced. To further distinguish our store from competitors, bicycles and other equipment will be on display with "testers" for rent with a philosophy of "Try it on for size, Rent before you buy."

The following companies, none of which are local, are in direct competition with RAD-Venture's multi-day mountain bike tours: Southwest Tours, Trail Dust, Living Bike Tours, and Natures Best. Since most western bicycle tour companies offer tours in the same areas, competition is strong. For example, the off-road Western Tour of Nevada, which in the last two years was created and toured almost exclusively by RAD-Venture will next season be offered by four additional national tour companies. Most tour companies rely on a combination of brochure mailers and travel listings in national special interest publications to promote their tours. RAD-Venture is listed in eight national magazines and has produced a highly competitive color brochure for distribution. RAD-Venture has also composed a promotional tour video to show at the Outdoor RAD-Venture Center, at conventions, and to distribute to interested parties.

The two largest concerns with competitive forces are sales (especially of bicycles) and multi-day tours. The local market is already saturated with bike stores and camp/hike/climb stores. The market is wide open, however for rentals, tours and indoor climbing. The Center is designed to benefit from, but not depend on, retail sales. A potential multi-day tour guest has many outfitters to choose from when planning a mountain bike vacation. An adventure center from which multi-day tours may begin or end, will provide a more established company image for vacationers to consider when choosing. By offering a center with multiple, complementary adventures, RAD-Venture intends to attract people inside, and once inside, present a fun, inviting "hangout" atmosphere to create loyalty, increased interest, and repeat business.

MARKETING MIX AND SHARE

RAD-Venture, through its new Center, will offer many products and services for the outdoor enthusiast.

RAD-Venture will sell and rent biking, hiking, camping, and climbing essentials and gear. National brand products will be used for their quality and name recognition. RAD-Venture will also sell its own line of products; humorous, creative activewear designed exclusively by RAD-Venture staff.

Pricing Strategy

The adventure sports industry has extreme pricing methods. Tour companies tend to offer either very expensive or very inexpensive tours. Middle range prices are rare. Many inexpensive tours follow the same routes as the expensive tours, but without the support or amenities. RAD-Venture tours currently fall into the expensive category, with full support and many amenities. With the addition of an outdoor adventure center offering shuttles, maps, sales, and rental equipment separately, our market share will broaden to include participants of less expensive, self-supported adventures as well.

As business increases, RAD-Venture can offer new products and services with new prices. A variety of high, medium and low priced, self to full-supported adventures will allow changing prices without changing guest perception. To start:

• The climbing gym will be medium-low priced to encourage frequent attendance.
• The rentals and local tours will be average priced for Cedar City, but lower than Las Vegas rentals and tours, due to the nature of tourist/local demographics.
• The bicycles and other adventure equipment will be high quality, medium to high priced, with low priced sales available on used equipment.

Besides the necessary high cost special interest publication travel listing, RAD-Venture will institute several low cost ideas for the promotion of the Outdoor RAD-Venture Center:

• Offer referral commission to the two service stations in Cedar City who advertise that they are the "recreation information" headquarters for the area.
• Offer rock climbing clinics for school children, and help start climbing clubs in the local school system.
• Offer free lifetime memberships to college students in return for helping build the climbing walls, with the double intention they'll talk about it on campus and return with paying friends.
• Distribute fliers to local hotel front desks (with commission notes), recreation centers, Chambers of Commerce, and local colleges.
• Add an insert to the mountain bike tour brochure highlighting the new services, products, and adventure center.
• Set up an lemonade stand next to local jogging and bike trails on weekends.
• Plans also include concentrated advertising in Northern Utah during the winter months as an escape from the snow and cold.

RAD-Venture (DBA)

Mailing: Post Office Box 58005, Reno, Nevada

Outdoor Adventure Center: Location pending Cedar City, Utah

Owners - Grant and Heidi Osborn Rental/Tour Manager (Winter) - Jackson Edwards Multi-day Tour Guide (Summer) - Jackson Edwards Rock Gym Manager/Climbing Trainer & Guide - Brent Salome Adventure Equipment Sales/Rental Tours - TBA Part-Time Tour Guide - John Raymond Part-Time Help for Tours - Jonesy Summer Tour Guide - TBA Part-Time Help for Center - TBA

Legal Structure

RAD-Venture is a sole proprietorship in Grant Osborn's name. It is licensed for business throughout the city of Reno, Nevada.

Pending Cases

• RAD-Venture does not have any cases pending against it.
• RAD-Venture assets are insured by Coleman Insurance Co.
• RAD-Venture vehicles are insured by Living Well Insurance Co.
• RAD-Venture liability is insured by Coastal Community.

Publications

RAD-Venture has been featured in the following national publications: Wardzen World News, Nouveau Fashion, and Cycle Today. The following publications list RAD-Venture on a monthly basis in their travel directories; Terrain, Cycle Tours, Guide, Western Trails, Airborne, Utah Magazine, Outdoors, Sports Journey , and Area Events and Attractions. RAD-Venture is listed bi-annually in the Official Las Vegas Guidebook.

Professional Representatives, Agents, and Suppliers

Attorney: Alex Carter Henderson, Nevada

Accountant: Johnston Accounts Las Vegas, Nevada

Bike Equipment/Supplies:

Western (bike parts and equipment)

Hold On (bike holders for vehicles)

Mountain Treads (East) (mountain bike sales and rentals)

Mountain Treads (West) Supplier of mountain and cross bikes and parts) Jameson Inc. (bike parts and equipment)

Speed Cycles (mountain bike sales and rentals)

Shock Supply (shocks for bikes)

Rock Climbing Equipment:

Mount Climb (supplier of complete climbing equipment)

Horizon (supplier of complete climbing equipment)

Xay's Climbing Supply (supplier of complete climbing equipment)

Outdoor Equipment/Supplies/Clothing:

Backcountry Gear (bike gear and related products)

Mountain Stream (camping chairs)

Johnson Printing (RAD-Venture shirts and hats)

Comfies (Clothing, hats, accessories)

Energy Food (energy food)

Camping To Go (bike packs and day packs)

Hannah's (sleeping bags)

Biker Duds (biker clothing)

Green's Packs (mountaineering and bike packs)

Aqua Pro (filtered water bottles)

Team Synergy

Team synergy is probably the most important aspect of holding any company together—especially ours. If each employee was asked to explain his or her behavior and role in the company, we would still not understand RAD-Venture as a whole. The relationships between our team members bear a "bonding" strength, that transpires as a result of pride in a small growing company, responsibility for guests' safety and satisfaction, the encouragement of new ideas, and the love of the work. Customers can sense and find security in this cohesion.

Crisis Management Plan

In the event of absence of one or both of the owners, a full-time employee (back-up manager) will be previously trained to run all aspects of the business. Ownership will be willed to a third party in the immediate family. General Managership will be willed to the back-up manager. To secure the business against natural disaster, fire, or other unforeseen destruction of property, RAD-Venture will be fully insured for reimbursement of value and continuation of business. All essential documents and computer programs and records (downloaded monthly) will be stored in a fire-proof safe.

RAD-Venture is beginning its fourth year of operation in Nevada, and its third year of backcountry tours in Southern Utah. The timing of the Outdoor RAD-Venture Center is significant both internally and externally to the company's progression.

Internally, RAD-Venture has established the general market peak of bicycle tours and rentals in its base city. The Nevada market contains a promising steady future, but a substantial increase in business is not likely. Entering its fourth year of exclusive service to Nevada, RAD-Venture has nursed the bicycle rental/tour product through inception, growth, and as it begins to level out, the early stages of maturity. To ultimately ensure growth with the industry, and avoid dependency on the product, an adventure tour business must always be open to new products and destinations.

Externally, immediate action on an Outdoor RAD-Venture Center is important because the window of opportunity is open for a short time only. The demand (for a rock climbing gym and/or adventure tour service) has been established in many communities, and the supply has not yet arrived in Southern Utah. If RAD-Venture does not act soon, it is likely someone else will.

RAD-Ventures' mission is to be a leader in the adventure sports and travel industry, not a follower. The following is a chronological list of achievements needed for the Outdoor RAD-Venture Center to open in the next few months.

• Secure a small business loan for the Center.
• Build a six thousand sq. ft. building (at least half of it 30 feet tall).
• Design interior of building to code and build to facilitate: l) a rock climbing gym, 2) a store for outdoor recreation rentals, tours, and sales, and 3) tour headquarters.
• Stock inventory.
• Relocate main offices from Reno, Nevada to Cedar City, Utah.
• Hire full-time Tour Manager, and part-time tour guide.
• Hire a full-time rock climbing gym manager, and two part-time employees/guides.
• Institute a grand opening celebration.

Balance Sheet November 20, 1995

Balance Sheet Breakdown

Assumptions to the Per Forma

In the Projected Sales Forecast, the extreme fluctuations in January and February's net income are a result of less mountain bike activity in cold weather and preparation costs for the upcoming multiday tour season.

In the Cash Flow Forecast and Break-even Point, the negative numbers in the first three months are due to building and start-up costs.

User Contributions:

Comment about this article, ask questions, or add new information about this topic:.

TourismTiger uses cookies to give you the best possible service. If you continue browsing, you agree to our use of cookies. More details can be found in our privacy policy .

So You Think You Can Start an Adventure Travel Business: Now What?

Tips for anyone who wants to start an adventure business.

Maybe it was when you hopped on the back of a motorbike, strapped on your helmet, and revved your way through Vietnam’s countryside. Or it could have been the time that you plummeted yourself off a bridge, relying on nothing but a mere rope to save yourself from the rushing river hundreds of meters below. It could have even been that stack of National Geographic magazines piled up in the corner of your apartment, taunting you every time you crossed paths with it.

Whatever it was, you have decided to pursue your dream and start an adventure travel business (opens in a new tab) . The only question is… now what ?

You could dive into the industry head first, or you could give yourself a leg up and take a look at our tips and tricks for starting your own adventure travel business. (We recommend the latter.) Keep reading for ways to get started. If you’re looking for inspiration for your company, you should check out 101 Tour Ideas for Your Business (opens in a new tab) .

1. DEFINE YOUR EXPECTATIONS

Before you start your own adventure business, you need to understand the nature of the business. According to Adventures in Good Company (opens in a new tab) , ‘Many people want to start travel companies because they love to be outdoors and/or they love to travel. There is a difference between loving those and wanting to be the guide responsible for other people loving those.’

To ease your transition from being a traveller to travel operator, make sure that you find a niche in the industry that you are passionate about. This will allow you to focus on creating a program that will excite you and thus, create a bridge of empathy between the operator (you) and the client.

2. KNOW YOUR ADVENTURE SERVICE INSIDE AND OUT

Now that you have defined the travelling niche you would like to focus on, get to know it! Be an expert on the service you are selling and the area that you are selling it in. Tung, the owner of XO tours (opens in a new tab) in Vietnam, has done exactly this: with his blog (opens in a new tab) , he gives his current and future clients a bounty of insider tips and tricks for when they visit Vietnam.

Once you have a solid understanding of the exact service you’re selling, make sure that you become the guinea pig for it: experience the service, go on the tour. Be the client. Dan Austin explains in his interview (opens in a new tab) with Austin Adventures that he never wants ‘to put guests on a trip unless one of us has run the program start to finish…sometimes we invite our alumni to join us the first time we run a trip with guests; we call these “First Ascents”. Typically, on a First Ascent, either Paul or I (or both) will have developed the trip and run it through at least once without guests, tweaking along the way.’

3. ASK ADVENTURE INDUSTRY LEADERS

It is never a bad idea to ask for advice from someone who has a successful adventure business, who has been in your shoes and made a success of themselves. Before you get completely immersed in a situation that you can’t get out of, ask the advice of leaders in the adventure industry that have perfected their craft. Sit down and do some research about who to contact and what to ask, and just start calling. You might hit some dead-ends, but more likely than not, people will want to help you out.

With at least three responses from industry leaders, you might just avoid some pitfalls that could have severely hindered your business’s success.

4. LISTEN TO YOUR CUSTOMERS’ INTERESTS

Once you’ve become an expert on your niche and are itching to expand, look to your customers for new ideas. What kind of services do they want? Where do they want to go? What do they want out of a tour? Not only will they prove to be a great resource for idea generation, but they will also help sell your business for you. During an interview with Business News Daily, Ciclismo Classico (opens in a new tab) ’s CEO and founder Lauren Hefferon said that ‘word of mouth is powerful in the adventure travel industry,’ estimating that 30 percent of her clients come through adventure travel clientele.

5. DEVELOP AN EFFECTIVE WEB PRESENCE

Hefferon mentions 30%, but where does the other 70% come from? This is where things get a bit tricky. Good marketing techniques play a huge role in increasing your clientele base. Your marketing campaign is guaranteed to be a time-consuming task. It will require money that you might not have. All the same, it is crucial that you invest in your company from the get-go.

That being said, there are many ways to spread awareness of your brand. Social media is an obvious yet effective way to target potential clients. Another integral strategy is to build a website that optimises sales-focused principles. Unfortunately, custom websites can cost you well over $10,000. Luckily, we can provide you with a cheaper option.

With Tourism Tiger , your company will benefit from a website that utilises an efficient and proven method to reach your target audience, which will in turn lead to increased sales — and it will cost much less than your typical web designer’s fee. Get in touch (opens in a new tab) if you’d like to learn more or chat to one of our experts.

6. PUT EMPHASIS ON QUALITY EVEN IF THAT REQUIRES SPENDING MORE MONEY

Not only should you listen to your customers, you should ensure that your customers leave with the impression that they have had the time of their lives. This means that you should go above and beyond their expectations. Does the trip coincide with one of your customer’s birthdays? Celebrate them with a gift related to the tour’s theme. Offering a brunch after a hot-air-balloon ride? Provide your guests with a homemade, locally sourced meal in a scenic location rather than taking them to a standard, possibly lacklustre, restaurant.

While this may prove to be more costly initially, it will create memorable experiences which could lead to repeat business and referrals — key factors to ensure a successful business, as we discussed in point 4.

7. EXPECT THE UNEXPECTED

One of the greatest risks in the travel adventure business is the exorbitant amount of variables. Unlike most other industries, the travel adventure sector is largely influenced by things like weather, forest fires, government closures, and regulations of destinations. In order to prevent disappointed customers who have invested time and money on the trip, conduct a ‘what if’ analysis of existing plans. Explore different variables that could impact the trip and prepare contingency plans for each and every possible outcome. Keep record of the contingency plans and continually evaluate and adjust the plan to ensure that your guest will leave with a smile even if Lady Luck has dealt you a bad hand.

Consider yourself equipped with a few ideas to start creating your own adventure tourism business. Stay tuned to the Tourism Tiger Blog (opens in a new tab) for more information about how to ensure that your business continues to be a flourishing success!

Find this article useful? Enter your details below to receive your FREE copy of 95 Epic Places To List Your Tours and receive regular updates from TourismTiger and leading industry experts.

By submitting this form, you agree to TourismTiger contacting you via email.

• Name First Last
• Business Type Aerial Playgrounds or Adventures Beach Activities Bike Tours or Rentals Boat Tours Flight Experiences Food Tours Multiday Excursions Nature Tours River Rafting or Canoeing Sightseeing Tours Snow Activities Transport & Transfers Web Design or Software Agency Other
• Country/Region Africa Australia Canada Caribbean China Eastern Europe France Germany Greece Italy Ireland Japan Latin America New Zealand Portugal Scandinavia South East Asia Spain Turkey United Kingdom United States of America Other
• Keep me updated!

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai Pitch Deck Generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans
• WHY UPMETRICS?

Customers Success Stories

Business Plan Course

Small Business Tools

Strategic Canvas Templates

E-books, Guides & More

• Sample Business Plans
• Transportation, Logistics & Travel

Tour Operator Business Plan

Are you a travel enthusiast making itineraries for your friends & families? Well, if yes, then you are going to be an excellent tour operator. But for a successful business out of a hobby, a proper plan is needed.

Need help writing a business plan for your tour operator business? You’re at the right place. Our tour operator business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Tour Operator Business Plan?

Writing a tour operator business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Tour operator services:.

Highlight the tour operator services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of tour operator company you run and the name of it. You may specialize in one of the following tour operator businesses:

• Inbound operators
• Outbound operators
• Domestic operators
• Adventure tour operators
• Group tour operators
• Luxury tour operators
• Online travel agencies
• Describe the legal structure of your tour operator company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established tour operator service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your tour guide business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the tour operator services your business will offer. This list may include services like,

• Itinerary planning
• Accommodation booking
• Guided tours
• Activities & excursions
• Travel documentation & visa assistance
• Travel Insurance
• Destination management services

Quality assurance & safety measures:

This section should explain how you maintain quality standards.

Additional Services:

In short, this section of your tour operator plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your tour company business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your tour operator business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & software:.

Include the list of equipment and software required for tour operators, such as computers & laptops, printers & scanners, communication devices, safety equipment, booking & reservation system, tour management software, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your tour operator business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your tour operator services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your tour operator business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample tour operator business plan will provide an idea for writing a successful tour operator plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our tour operator business plan pdf .

Related Posts

Travel Agency Business Plan

RV Park Business Plan

Steps to Writing Business Plan

Best AI tools for Startup

10 Essential Components of a Business Plan

Business Plan Cover Page Guide

Frequently asked questions, why do you need a tour operator business plan.

A business plan is an essential tool for anyone looking to start or run a successful tour operator business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your tour operator company.

How to get funding for your tour operator business?

There are several ways to get funding for your tour operator business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your tour operator business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your tour operator business plan and outline your vision as you have in your mind.

What is the easiest way to write your tour operator business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any tour operator business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a tour operator business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

• Start A Blog
• Start Business
• Grow Business
• Earn Online

How to Start Adventure Tourism Business in 10 Steps

Do you want to start an adventure tourism business? If yes, you have landed at the right place.

Adventure tourism generally takes place in strange, exotic locations where thrill-seeking travelers always expect unexpected happenings. There are two ways one can start a business buying a franchise or an established brand or you can start your own. Here we will cover the steps to build your own adventure tourism business from scratch.

The adventure tourism business includes different varieties of events like Rock climbing, Surfing, Wakeboarding, White water rafting, Windsurfing, Mountain cycling, Paragliding, etc. the target audience is normally male and female clients in the age group of 18-40.

Is Adventure Tourism Business Profitable?

As per this report , the global adventure tourism market was valued at USD 316.6 billion in 2022. Industry experts expect the volume to reach USD 1.009 trillion by 2030.

For the last decade, adventure tourism has increased exponentially. More and more people are willing to spend on thrilling experiences and seek adventure during their vacations.

Here are the 10 Steps to Start Adventure Tourism Business

1. understand the market.

Before starting any business, it is extremely important to understand the trends and demands of the targeted customers. It holds true for adventure tourism ventures too.

Do market research and gather as much as possible. Talk to existing adventure tour companies and customers and locate the gaps. It would be easier than planning your services exploring the gaps and providing the customers exactly what they want.

2. Choose a Specific Niche in Adventure Tourism Industry

Adventure tourism is fast becoming a broad industry sector. As a beginner, it is advised to target a specific category of adventure tour service. The location and tourist destinations generally should be the factors to consider while choosing the niche.

Below we list down some of the popular examples of adventure tourism businesses:

• Adventure club
• A travel Agency focused on varieties of adventure tour activities
• Cruise ship tour planner
• Bed and Breakfast
• Conduct extreme adventure tours
• Rent a Motorcycle for Bikers
• Arrange Kayak Tours

3. Create an Adventure Tourism Business Plan

Before starting an adventure tourism business create a detailed business plan . Determine what types of adventure tourism you will be going to offer. According to that choose locations. As per your geographical location, you will need to choose the adventure tourism category. Calculate your start-up budget with promotional expenses. Below are the must-include chapters of your adventure tourism business plan:

• Startup and recurring costs for your adventure travel company.
• Tour Target Customers.
• Travel Packages and their Prices.
• How and where do you plan to sell your tour packages?

4. Register Your Adventure Travel Business

If you are looking forward to running a hassle-free legally compliant adventure tourism company, registration of the business is a must. Every country and state offers different legal company formation structures. Choose the one that fits you best based on your budget and the scale of the operation.

For example, in the United States, the three most popular business structures for small businesses are sole proprietorship, partnership, and limited liability company(LLC). Most small business owners prefer LLC as it protects the owner’s personal assets if the company is financially sued.

You can form an LLC directly paying required states and other fees or hire a professional LLC formation service provider paying some extra charges.

5. Get Licenses & Permits

You need specific licenses and permits to operate an adventure tour agency business. It is advised to talk to a local attorney or concerned appropriate authority and procure the required licenses.

In an adventure tourism business, you will need to have proper business insurance . For any kind of injury and loss, you can protect your business by having insurance only.

6. Select a Business Name

A proper catchy business name is important to build a brand personality in the trade. It also helps in reaching more customers as they relate to the tourism services you are offering in tune with their needs.

Learn More:   How to Name Your Business

7. Build Office Setup

It is expected that a lot of tourists would prefer to meet you in person. So, it is essential to set up your adventure travel agency be it home-based or from a rented office. Design your office space so that customers feel comfortable communicating with you.

It is a good idea to showcase your upcoming adventure tour events on the walls of the office. The interior setup must provide confidence to tourists that they are in the right place.

Other than computers, and phones you must have accounting software and POS software so that customers can pay easily.

Every adventure tourism activity requires a special need for protective clothing and equipment. Based on the tour niche, buy some equipment needed for carrying out the adventure tour.

8. Hire Skilled Manpower & Build Partnerships

To run a successful adventure travel business, you need smart personnel with good appearance and communication skills. As a matter of fact, in a travel agency business, it is your staff who are the brand ambassadors of your company. Have an exhaustive hiring plan and be extremely selective in recruiting staff for your business.

In addition, you will have to develop partnerships with local guides, accommodation providers, transportation services, and other relevant partners.

9. Fix Tour Packages & Pricing

The interests of adventure-loving travelers are wide and varied. You need to create different types of travel packages for fulfilling the needs of different types of tourists. Some popular adventure travel packages provided by reputed travel companies are listed below:

• Adult adventure trips
• Family adventure trips
• Customized adventure tour
• Motorcycle adventure trips
• Solo travel packages
• Women-only Adventure trips
• Small ship cruises

Check out the pricing structures of competitors providing similar services. If you are providing some unique facilities that none are offering, go for value-based pricing. Else, it is better to go for cost-plus pricing if almost similar tour packages are offered.

10. Promote your Adventure Tour Agency Business

Having a clearly articulated marketing plan is essential to run a profitable adventure travel company. Give special attention to making marketing collateral like brochures business cards etc. Start promotion locally and publish some advertisements in travel magazines. Here is a list of promotional ideas to reach your target customers.

• Create a Website/ Blo g .
• Be on Social media platforms like Instagram , Facebook, and Twitter.
• Consider buying travel booking software.
• Create a brand personality in the industry by attending travel fairs and joining local travel clubs and associations.

Words of caution: Adventure tourism is without saying a business with high-profit potential. However, prepare for the worst-case scenario too. There are several factors both micro and macro that influence the travel business in general. It can be endemic or pandemic, forest fire, weather conditions, government policies, and many more. Always try to have a back plan to run a sustainable adventure tourism business.

Frequently Asked Questions

Can i start an adventure tourism business from home.

No. it is almost impossible to run an adventure tourism business from home. This is because this type of business revolves around providing outdoor activities and experiences like trekking, mountaineering, and water sports to customers. It cannot be conducted from a home-based setting.

However, you can carry out official activities like administrative tasks, marketing and promotion, customer inquiries and bookings, financial management, etc from your home office.

What are the essential safety measures for adventure tourism activities?

It is without saying, safety is the most important factor to consider in adventure tourism. You must ensure proper equipment, provide qualified guides, establish emergency protocols, and adhere to local regulations. Furthermore, regular equipment maintenance, and conducting extensive staff training are mandatory.

About the Author: 99businessideas.com led by Rupak Chakrabarty is committed to helping beginners, entrepreneurs, and small business owners in starting, managing, and growing their businesses.

Share This Article:

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Good2GoAdventure Business Plan

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

• Phone: +90 (212) 875 19 08
• E-Mail: [email protected]

• Company Profile
• Company Policy
• Mission and Vision
• Certificates
• Aluminium Windows
• Aluminium Doors
• Aluminium Sliding Elements
• Aluminium Curtain Walls
• Aluminium Skylight Elements
• Aluminium Frames for Safety and Security
• Aluminium Conservatories
• Metal Panel Sheet Claddings
• Aluminium Entrance Frames
• Glass Structures
• Complementary Items
• Lightweight Steel Structures
• Human Resources OPEN

First successful projects, then lasting relationships!

As it has been in the past 40 years, Mimsa believe in providing competitive prices without compromising their principles of quality. We have managed to create lasting relationships based on honesty and cooperation while adding new customers each year.

Nothing is more important for us than Customer satisfaction!

Mimsa prioritizes customer satisfaction in the services they provide, and strives to understand the customers’ requests thoroughly in order to fulfil their needs and expectations. According to Mimsa Aluminium, every single customer should always be provided with the quality and services above expectations.

Every single completed project is the beginning of a lasting relationship for us.

Mimsa executes every project with experience and knowledge, while continuously improving itself and its high-quality production. Therefore, Mimsa never regards a project as a completed business. Every single project is a successful representation of lasting relationships. Thus, Mimsa pay great attention to post-sale support and keep on supplying uninterrupted support to their customers after completion.

It is very important for us that every single project we execute creates value to our workers, community and environment!

Aiming to create value for the community, environment and humankind in each project. Mimsa perceive that the occupational training of its employees and the new entrants to the workforce gets these individuals well equipped for the industry and community, and so does whatever needed without second thoughts.