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research papers direct marketing

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  1. What is Direct Marketing Explained

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  3. What is Direct Marketing

  4. Introduction to Direct Marketing and various tools of Direct Marketing

  5. Interactive, Direct, and Digital Marketing

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  1. A Study on Direct Marketing as the Most Effective Form of

    platform by direct marketing rather than viral marketing. 14) Subramanian, K (2017). Direct Marketing enabled companies to roll advertising and marketing into one seamless effort. Digital Technologies have enabled Companies to access customer profiles and preferences quickly and sharpen their marketing strategiesand product offerings.

  2. Research on consumer behavior in direct marketing: A review

    This paper reviews and summarizes the existing literature on consumer behavior in direct marketing and attempts to identify common themes and points of agreement. Four broad categories are used to classify existing research: (1) consumer motives, (2) resistance to direct marketing, (3) direct buyer characteristics, and (4) the place of direct ...